INTEGRITY INC
10-Q, 1996-11-13
PHONOGRAPH RECORDS & PRERECORDED AUDIO TAPES & DISKS
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   FORM 10-Q

               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


For the Quarterly Period Ended  September 30, 1996   Commission File No. 0-24134
                                -------------------                      -------
 
                               INTEGRITY INCORPORATED
                               ----------------------
             (Exact name of registrant as specified in its charter)

     Delaware                                                63-0952549
     --------                                                ----------
     (State or other jurisdiction of                         (IRS Employer
     incorporation or organization)                          Identification No.)

                                 1000 Cody Road
                             Mobile, Alabama  36695
                             ----------------------
               (Address of principal executive offices, zip code)

                                 (334) 633-9000
                                 --------------
              (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for at least the past 90 days.

Yes  X  No
   -----  -----



Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.


<TABLE>
<CAPTION>

Class                                          Outstanding at November 8, 1996
- -----                                          -------------------------------
<S>                                                     <C>                     
Class A Common Stock, $.01 par value                    2,079,000
Class B Common Stock, $.01 par value                    3,435,000
</TABLE>


<PAGE>   2

Part 1   FINANCIAL INFORMATION
         Item 1. Financial Statements

                             INTEGRITY INCORPORATED
                      CONDENSED CONSOLIDATED BALANCE SHEET
                               (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                                    SEP 30, 1996      DEC 31, 1995
                                                                                                    ------------      ------------
 <S>                                                                                                    <C>              <C>
 ASSETS                                                                                              
 Current Assets                                                                                      

  Cash                                                                                                 $ 1,338          $ 1,045

  Trade receivables, less allowance for returns and doubtful accounts of $1,415 and $1,676               5,076            5,191
                                                                                                     
  Other receivables                                                                                      1,124            1,927
                                                                                                     
  Inventories                                                                                            3,878            4,068

  Prepaid expenses and other assets                                                                      3,366            3,474
                                                                                                       -------          -------
                                                                                                     
   Total current assets                                                                                 14,782           15,705

  Property and equipment, net                                                                            4,967            4,936
                                                                                                     
  Product masters, net of accumulated amortization of $2,539 and $3,161                                 10,249            9,986
                                                                                                     
  Non-compete agreement, net of accumulated amortization of $812 and $645                                  438              605

  Other assets, net                                                                                      4,998            3,427
                                                                                                       -------          -------
                                                                                                     
   Total assets                                                                                        $35,434          $34,659
                                                                                                       =======          =======
 LIABILITIES AND STOCKHOLDERS' EQUITY                                                                
                                                                                                     
 Current Liabilities                                                                                 

  Current portion of long term debt and capital lease obligation                                        $1,003          $18,018
                                                                                                     
  Accounts payable and accrued expenses                                                                  1,348            2,384
                                                                                                     
  Royalties payable                                                                                        452              960

  Other current liabilities                                                                                594              395
                                                                                                       -------           ------
                                                                                                     
   Total current liabilities                                                                             3,397           21,757

  Deferred revenue                                                                                         175              209
                                                                                                       -------          -------
                                                                                                     
 Long Term Liabilities                                                                               
                                                                                                     
  Note Payable                                                                                           5,949

  Long term debt less current maturities                                                                12,007
                                                                                                       -------
                                                                                                     
   Total long term liabilities                                                                          17,956
                                                                                                       -------
   Total liabilities                                                                                    21,528           21,966
                                                                                                       -------          -------
                                                                                                     
 Stockholders' equity                                                                                

  Common stock                                                                                              55               55
                                                                                                     
  Additional paid-in capital                                                                            13,428           12,035
                                                                                                     
  Retained earnings                                                                                        454              762

  Foreign currency translation                                                                             (31)            (159)
                                                                                                       -------          -------
                                                                                                     
   Total stockholders' equity                                                                           13,906           12,693
                                                                                                       -------          -------
   Total liabilities and stockholders' equity                                                          $35,434          $34,659
                                                                                                       =======          =======
                                                                                                     
</TABLE>




                                       1
<PAGE>   3

                             INTEGRITY INCORPORATED
                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                       (IN THOUSANDS, EXCEPT SHARE DATA)
                                  (UNAUDITED)


<TABLE>
<CAPTION>
                                              Quarter Ended                         Nine Months Ended       
                                               September 30                            September 30         
                                                                                                            
                                             1996           1995                 1996                1995   
                                             ----           ----                 ----                ----   
 <S>                                      <C>             <C>                  <C>                <C>
 Net Revenue                              $7,682          $ 9,093              $23,876            $28,628

 Cost of Sales                             3,231            4,808               10,032             11,786
                                          ------          -------              -------            -------
                                                    
 Gross Profit                              4,451            4,285               13,844             16,842
                                                    
                                                    
                                                    
 Marketing and Fulfillment                 1,938            3,464                7,243             11,170

 General and Administrative                1,561            2,105                5,426              6,004
                                          ------          -------              -------            -------
                                                    
 Income (loss) from Operations               952           (1,284)               1,175               (332)
                                                    
                                                    
                                                    
 Other Income (Expenses)                            

   Interest                                 (585)            (338)              (1,366)              (665)
                                                    
   Other                                       5              (19)                 (30)               (55)
                                          ------          -------              -------            -------
                                                    
 Income (loss) before taxes and              372           (1,641)                (221)            (1,052)
 extraordinary item                                 
                                                    
 Provision for (benefit from) for            147             (571)                 (99)              (366)
 income taxes                             ------          -------               -------           -------
                                                    
 Net income (loss) before                    225           (1,070)                (122)              (686)
 extraordinary item                                 
                                                    
 Extraordinary item from early                      
 extinguishment of debt less                        
 applicable taxes of $109,000               (186)                                 (186)
                                          ------                                -------
                                                    
 Net (loss) income                        $   39          $(1,070)             $  (308)           $  (686)
                                          ======          =======              =======            =======
                                                    
   Net (loss) income per share:                     

   Net (loss) income before                         
 extraordinary item                       $ 0.04          $ (0.19)             $ (0.02)           $ (0.12)
                                          ======          =======              =======            =======
                                                    
   Extraordinary item                      (0.03)                                (0.04)
                                          ======                               =======
                                                        
   Net (loss) income per share            $ 0.01          $ (0.19)             $ (0.06)           $ (0.12)
                                          ======          =======              =======            =======
   Weighted average number of shares       5,514            5,514                5,514              5,514
 outstanding                              ======          =======              =======            =======
                                                    
</TABLE>





                                       2
<PAGE>   4

                             INTEGRITY INCORPORATED
                 CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN
                              STOCKHOLDERS' EQUITY
                       (IN THOUSANDS, EXCEPT SHARE DATA)
                                  (UNAUDITED)


<TABLE>
<CAPTION>
                                    CLASS A                 CLASS B                                               
                                  COMMON STOCK           COMMON STOCK                                     EQUITY   
                                                                              ADDITIONAL                ADJUSTMENTS
                                                                               PAID-IN     RETAINED         FROM
                               SHARES     AMOUNT      SHARES     AMOUNT        CAPITAL     EARNINGS     TRANSLATIONS     TOTAL
<S>                           <C>             <C>     <C>            <C>        <C>         <C>               <C>        <C>
Balance, Jun 30, 1995         2,079,000       $21     3,435,000      $34        $12,035      $3,198           $ (159)    $15,129

 Net income (loss)                                                                           (1,070)                      (1,070)
                                                                                        
 Translation Adjustments                                                                                          54          54
                              ---------       ---     ---------      ---         ------     -------           ------     -------
                                                                                        
Balance, Sep 30, 1995         2,079,000        21     3,435,000       34         12,035       2,128             (105)     14,113
                                                                                             
 Net income (loss)                                                                           (1,366)                      (1,366)

 Translation Adjustments                                                                                         (54)        (54)
                              ---------       ---     ---------      ---         ------       -----           ------     -------
                                                                                        
Balance, Dec 31, 1995         2,079,000        21     3,435,000       34         12,035         762             (159)     12,693
                                                                                        
 Net income (loss)                                                                               50                           50
                                                                                        
 Translation Adjustments                                                                                          51          51
                              ---------       ---     ---------      ---         ------       -----           ------     -------
Balance, Mar 31, 1996         2,079,000        21     3,435,000       34         12,035         812             (108)     12,794
                                                                                        
 Net income (loss)                                                                             (397)                        (397)
                                                                                        
 Translation Adjustments                                                                                         (90)        (90)
                              ---------       ---      --------      ---         ------        ----           ------     -------
                                                                                        
Balance, Jun 30, 1996         2,079,000        21     3,435,000       34         12,035         415             (198)     12,307

 Net income (loss)                                                                               39                           39
                                                                                        
Issuance of stock                                                                       
warrants                                                                          1,393                                    1,393
                                                                                        
 Translation Adjustments                                                                                         167         167
                              ---------       ---     ---------      ---        -------        ----           ------     -------
                                                                                        
Balance, Sep 30, 1996         2,079,000       $21     3,435,000      $34        $13,428        $454           $  (31)    $13,906
                              =========       ===     =========      ===        =======        ====           ======     =======
</TABLE>





                                       3
<PAGE>   5

                             INTEGRITY INCORPORATED
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                      (IN THOUSANDS, EXCEPT SHARE DATA)
<TABLE>
<CAPTION>
                                                                                NINE MONTHS ENDED
                                                                
                                                                        SEP 30, 1996          SEP 30, 1995
 CASH FLOWS FROM OPERATING ACTIVITIES                                   (UNAUDITED)           (UNAUDITED)
 <S>                                                                     <C>                   <C>
 Net (loss) income                                                       $  (308)              $  (686)

 Adjustments to reconcile net income to net cash                
   provided by operating activities                             
                                                                
  Depreciation and amortization                                              882                   723
                                                                
  Amortization of product masters                                          2,242                 2,087
                                                                
  Allowance for returns and doubtful accounts                               (261)                  623

  Changes in operating assets and liabilities                   
                                                                
   Increase in trade receivables                                             376                (1,144)
                                                                
   Decrease (increase) in other receivables                                  803                  (204)
                                                                
   Decrease (increase) in inventories                                        190                  (427)

   Decrease in prepaid and other assets                                      108                   668
                                                                
   Decrease in accounts payable and accrued expenses                      (1,036)                 (707)
                                                                
   Decrease in royalties payable                                            (508)                  728
                                                                
   Decrease in other current liabilities and deferred revenue                165                  (794)
                                                                         -------               -------
    Net cash provided (used) by operating activities                       2,653                   867
                                                                         -------               -------
                                                                
 CASH FLOWS FROM INVESTING ACTIVITIES                           
                                                                
  Purchase of property and equipment                                        (488)               (2,009)
                                                                
  Payments for product masters                                            (2,505)               (5,249)

  Increase (decrease) in other assets                                       (436)               (3,187)
                                                                         -------               -------
                                                                
   Net cash used in investing activities                                  (3,429)              (10,445)
                                                                         -------               -------
                                                                
 CASH FLOWS FROM FINANCING ACTIVITIES                           

  Net borrowings under line of credit                                     (7,850)               10,558
                                                                
  Proceeds for issuance of long-term debt                                 13,000                 4,500
                                                                
  Principal payments on debt                                              (4,209)               (4,114)
                                                                         -------               -------
                                                                
   Net cash provided by financing activities                                 941                10,944
                                                                         -------               -------
 Effect of foreign currency rate fluctuations on cash                        128                     1
                                                                         -------               -------
                                                                
 Increase in cash                                                            293                 1,367
                                                                
 Cash beginning of period                                                  1,045                   229
                                                                         -------               -------
                                                                
 CASH END OF PERIOD                                                      $ 1,338               $ 1,596
                                                                         =======               =======
 SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION              
                                                                
 Cash paid during the year for                                  
                                                                
  Interest                                                               $ 1,377               $   508
                                                                
  Income taxes                                                                $0               $   683
</TABLE>                                                        
                                                                
                                                                
                                                                
                                                                
                                                                
                                       4
<PAGE>   6

                             INTEGRITY INCORPORATED
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   SEPTEMBER 30, 1996 AND SEPTEMBER 30, 1995
                                  (UNAUDITED)

BASIS OF PRESENTATION AND SUMMARY OF ACCOUNTING POLICIES

         Integrity Incorporated (the "Company" or "Integrity") is a producer
and publisher of Christian lifestyle products developed to facilitate worship,
entertainment and education. Product formats include cassettes, compact discs,
videos and songbooks. The Company produces Christian music ranging from praise
and worship music, its largest category, to other styles of adult contemporary
Christian music and children's music. Integrity's products are sold primarily
through retail stores and direct to consumers throughout the United States and
in over 110 other countries worldwide.

         The accompanying unaudited consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for
interim financial information and with the instructions to Form 10-Q and Rule
10-01 of Regulation S-X. Accordingly, they do not include all of the
information and footnotes required by generally accepted accounting principles
for complete financial statements and should be read in conjunction with the
financial statements contained in the Company's Annual Report dated December
31, 1995. In the opinion of management, all adjustments (consisting of normal
recurring accruals) considered necessary for a fair presentation have been
included. Operating results for the quarter ended September 30, 1996 are not
necessarily indicative of the results that may be expected for the year ending
December 31, 1996.

NET INCOME (LOSS) PER SHARE OF COMMON STOCK

         Net income (loss) per share of common stock is computed by dividing
net income (loss) applicable to common stock by the weighted average number of
shares of common stock outstanding during the periods. The effect of the
Company's outstanding common stock equivalents on earnings per share is not
significant.

LONG TERM DEBT

         On August 2, 1996, the Company entered into a $19 million, six-year
financing agreement with a lender. The credit agreement includes a $6 million
revolving credit facility and $13 million term loan. The lender received
warrants exercisable for up to 12.5% of the Company's Class A common stock,
with an exercise price of $1.875, and the warrants expire in 10 years. Under
the terms of the financing agreement, the lender cannot exercise the warrants
for two years (unless the Company undergoes a change in control). Due to the
new financing, approximately $186,000, net of income taxes of $109,000, of debt
issue costs were expensed as an extraordinary item in the accompanying
statement of operations during the third quarter of 1996.





                                       5
<PAGE>   7


ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

         Total net revenue decreased $4.7 million or 16.6% to $23.9 million for
the nine months ended September 30, 1996, from $28.6 million during the nine
months ended September 30, 1995. The decrease is partly attributable to lower
direct response sales as a result of fewer direct response marketing promotions
in 1996.  Furthermore, the transition in the second quarter to the Word
distribution sales force is still having an impact on retail sales. Sales in
the retail division decreased 39.9% to $1.6 million for the third quarter of
1996 compared to $2.6 million in the same period in 1995. International sales
experienced a decrease of 3.2% for the quarter but still had an increase of
23.8% for the nine months ended September 30, 1996. For the quarter ended
September 30, 1996, total net revenue decreased 15.5% to $7.7 million, from
$9.1million for the same period in 1995. New product sales in all divisions
amounted to $6.7 million or 31.4% of net revenue for the nine months ended
September 30, 1996.

         Gross profit decreased 17.8% to $13.8 million for the nine months
ended September 30, 1996 from $16.8 million for the same period in 1995. Gross
profit as a percentage of sales decreased to 58.0% for the nine months ended
September 30, 1996, from 58.9% for the same period in 1995. Higher amortization
in the first nine months of 1996 contributed to the lower margin. Also in an
effort to reduce inventory levels, the direct, international and retail
divisions conducted special inventory clearance sales with low gross margins.
Third-quarter gross profits results as compared with the prior year period
reflected an increase in expenses associated with product masters of 3.9% to
$4.5 million, from $4.3 million for the same period in 1995.

         Marketing and fulfillment expenses decreased 35.2% to $7.2 million or
30.0% of net sales for the nine months ended September 30, 1996, as compared
with $11.2 million or 39.0% of net sales for the same period in 1995. For the
quarter ended September 30, 1996, marketing and fulfillment expenses decreased
44.0% to $1.9 million or 25.2% of net sales, compared to $3.5 million or 38.0%
of net sales for the same period in 1995. The decrease in marketing and
fulfillment expenses is partly attributable to lower expenditures for mailings
to direct response clubs in December and June which are amortized over the
first six months from the mail date, and also lower bad debt levels in direct
response which are classified as fulfillment expense.            .

         General and administrative expenses were $5.4 million or 22.7% of net
sales for the nine months ended September 30, 1996 as compared to $6.0 million
or 21.0% of net sales for the same period in 1995. For the quarter ended
September 30, 1996, general and administrative expenses were $1.6 million or
20.3% of net sales, compared to $2.1million or 23.1% of net sales for the same
period in 1995. Although the nine month figures include severance and related
benefit costs associated with the outsourcing of the Company's retail sales
force, the improvement reflects managements' continued efforts to streamline
costs in all areas of the company.

         Interest expense increased to $1.4 million for the nine months ended
September 30, 1996 as compared with $665,000 for the same period in 1995.  The
increase was the result of higher average debt levels and higher interest rates
in the first nine months of 1996. The average interest rates for the nine
months ended September 30, 1996 and 1995 were 10.2% and 8.0% respectively.

LIQUIDITY AND CAPITAL RESOURCES

         The Company has historically financed its operations primarily through
cash generated from operations, although such funds have also been supplemented
by borrowing under a line of credit and term notes as needed.





                                       6
<PAGE>   8


         Cash generated from operations totaled $2.7 million and $868,000 in
the nine months ended September 1996 and 1995, respectively. A decrease in
marketing expenditures for direct response, artist marketing and artist
advances and receipt of an income tax refund were the primary contributors to
cash generated from operations for the nine months ended September 30, 1996.
The use of cash will vary from quarter to quarter based on product releases and
scheduled marketing promotions.

         In accordance with industry practice, the Company's music products are
sold on a returnable basis. The Company's allowance for returns and doubtful
accounts is based upon historical returns and collections of the Company.  Due
to the nature of sales through direct response continuity programs, the Company
has a somewhat higher product return and doubtful account exposure than other
music companies where the majority of sales are in traditional retail markets.
For the nine months ended September 30, 1996 and the same period in 1995 the
amounts charged against income for returns and allowances for doubtful accounts
were $4,657,553 and $958,174 respectively. Returns in the retail division have
been higher than the same period last year due to the transition to the Word
Distribution sales force.

         Capital expenditures totaled $488,000 and $2.0 million for the nine
month periods ended September 30, 1996 and 1995, respectively. Capital
expenditures made during 1996 included weather proofing the new office
building. At this point construction has been halted and no additional
expenditures are anticipated for the new building in 1996. Other significant
uses of cash were $2.5 million and $5.2 million for product master development
for the nine months ended September 30, 1996 and 1995, respectively.





                                       7
<PAGE>   9

PART II OTHER INFORMATION

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K.

               (A)   EXHIBITS

<TABLE>
<CAPTION>
 EXHIBIT
 -------
  NUMBER                                              EXHIBIT DESCRIPTION
  ------                                              -------------------
  <S>          <C>
   3(i)        Certificate of Incorporation of the Registrant, as amended (incorporated by reference from
               Exhibit 4(a) to the Registrant's Registration Statement on Form S-8 (File No. 33-84584) filed
               on September 29, 1994).

  3(i).1       Certificate of Amendment to the Certificate of Incorporation of the Registrant, dated July 21,
               1995, (incorporated by reference from Exhibit 3(i).1 to the Registrant's Quarterly Report on
               Form 10-Q for the quarter ended September 30, 1995).
 
  3(ii)        Bylaws of the Registrant, as amended (incorporated by reference from Exhibit 3(ii) to the
               Registrant's Registration Statement on Form S-1 (File No. 33-78582), and amendments thereto,
               originally filed on May 6, 1994).
 
    27         Financial Data Schedule (for SEC use only)
 
               (B)  REPORT ON FORM 8-K

               There were no reports on Form 8-K filed for the quarter ended September 30, 1996.
</TABLE>





                                       8
<PAGE>   10

                                   SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                        INTEGRITY INCORPORATED




Date: November 8, 1996                  /s/ P. Michael Coleman
- ----------------------                  -----------------------------------
                                        P. Michael Coleman
                                        Chairman, President and
                                        Chief Executive Officer



Date: November 8, 1996                  /s/ Alison S. Richardson
- -----------------------                 -----------------------------------
                                        Alison S. Richardson
                                        Vice President, Corporate Controller





                                       9

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<EXCHANGE-RATE>                                      1
<CASH>                                           1,338
<SECURITIES>                                         0
<RECEIVABLES>                                    5,076
<ALLOWANCES>                                     1,415
<INVENTORY>                                      3,878
<CURRENT-ASSETS>                                14,782
<PP&E>                                           7,603
<DEPRECIATION>                                   2,636
<TOTAL-ASSETS>                                  35,434
<CURRENT-LIABILITIES>                            3,397
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         5,514
<OTHER-SE>                                      13,428
<TOTAL-LIABILITY-AND-EQUITY>                    35,434
<SALES>                                         21,173
<TOTAL-REVENUES>                                23,876
<CGS>                                           10,032
<TOTAL-COSTS>                                    7,243
<OTHER-EXPENSES>                                 5,426
<LOSS-PROVISION>                                 5,616
<INTEREST-EXPENSE>                              (1,366)
<INCOME-PRETAX>                                   (221)
<INCOME-TAX>                                       (99)
<INCOME-CONTINUING>                               (308)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                   (186)
<CHANGES>                                            0
<NET-INCOME>                                      (308)
<EPS-PRIMARY>                                    (0.02)
<EPS-DILUTED>                                    (0.06)
        

</TABLE>


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