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                                                                    EXHIBIT 23.1



                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the use in this Registration Statement on Form S-1 of our
report dated September 15, 2000, relating to the consolidated financial
statements and financial statement schedule of Southern States Cooperative,
Incorporated and Subsidiaries, which appears in such Registration Statement. We
also consent to the reference to us under the heading "Experts" in such
Registration Statement.


PricewaterhouseCoopers LLP


Richmond, Virginia
November 14, 2000



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