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                                                                    EXHIBIT 23.1



                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in this Registration Statement on Form S-1 of our
report dated October 29, 1999, relating to the consolidated financial statements
and financial statement schedule of Southern States Cooperative, Incorporated
and Subsidiaries, which appears in such Registration Statement. We also consent
to the reference to us under the heading "Experts" in such Registration
Statement.


PricewaterhouseCoopers LLP

Richmond, Virginia
August 7, 2000



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