BIG FLOWER PRESS HOLDINGS INC
10-Q, 1996-11-14
COMMERCIAL PRINTING
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<PAGE>


                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549



                                  FORM 10-Q

[X]          Quarterly Report under Section 13 or 15(d) of the
                      Securities Exchange Act of 1934

             For the quarterly period ended September 30, 1996

                                      or

[ ]       Transition Report Pursuant to Section 13 or 15(d) of the
                      Securities Exchange Act of 1934.

      For the transition period from                    to
                                     ------------------    -----------------

                      Commission File Number 1-14084

                      BIG FLOWER PRESS HOLDINGS, INC.
                   (FORMERLY KNOWN AS BFP HOLDINGS CORP.)
            (Exact Name of Registrant as Specified in Its Charter)

            DELAWARE                                     13-376-8322
   (State or other jurisdiction                        (I.R.S. Employer
       of incorporation)                              Identification No.)

                             3 East 54th Street
                          New York, New York 10022
                               (212) 521-1600
          (Address, including zip code, and telephone number, including
             area code, of Registrant's Principle Executive Offices)

Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes (X)  No (  )

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock as of the latest practicable date: As of October 31, 1996, there 
were 14,749,479 shares of the Registrant's Common Stock, par value $0.01 per 
share, and 1,738,692 shares of the Registrant's Class B Common Stock, par 
value $0.01 per share, outstanding.




<PAGE>
                         PART I - FINANCIAL INFORMATION

                        BIG FLOWER PRESS HOLDINGS, INC.
                                AND SUBSIDIARIES

                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)

                                 (IN THOUSANDS)

ITEM 1. FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                              SEPTEMBER 30,      DECEMBER 31,
                                                  1996               1995
                                              ------------       -----------
<S>                                              <C>              <C>
ASSETS

CURRENT ASSETS:
     Cash and cash equivalents                   $  3,559         $  4,598 
     Accounts receivable, net (Note 5)             96,878          131,411 
     Inventories (Note 6)                          30,848           41,797 
     Prepaid expenses                               7,182            5,194 
     Income tax receivable and
       deferred income taxes                       30,767           22,623 
                                                 --------         --------
          Total current assets                    169,234          205,623 

PROPERTY, PLANT AND EQUIPMENT, NET                240,754          137,838 

OTHER ASSETS, NET                                  18,569           22,147 

INTANGIBLES, NET                                  256,560          188,480 
                                                 --------         --------
TOTAL                                            $685,117         $554,088 
                                                 --------         --------
                                                 --------         --------

</TABLE>

See the accompanying notes to the condensed consolidated financial statements.
                                                                   (Continued)

                                       2

<PAGE>

                         PART I - FINANCIAL INFORMATION

                         BIG FLOWER PRESS HOLDINGS, INC.
                                 AND SUBSIDIARIES

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                  (IN THOUSANDS)

<TABLE>
<CAPTION>


                                          SEPTEMBER 30,        DECEMBER 31,
                                              1996                 1995
                                          -------------        ------------
<S>                                       <C>                  <C>
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
     Notes payable                          $     --              $ 18,119
     Current portion of long-term debt         1,526                 3,335
     Accounts payable                        103,664               105,915
     Compensation and benefits payable        34,848                18,344
     Other current liabilities                33,136                33,687
                                            --------              --------
          Total current liabilities          173,174               179,400 

REVOLVING CREDIT FACILITY (Notes 5,9)        192,704               144,500

LONG-TERM DEBT, Net of current portion       
  (Notes 5,9)                                199,723               125,942

DEFERRED INCOME TAXES                         20,663                14,934

OTHER LONG-TERM LIABILITIES                   17,327                10,370
                                            --------              --------
          Total liabilities                  603,591               475,146
                                            --------              --------
COMMON STOCK SUBJECT TO REDEMPTION             1,072                 1,011
                                            --------              --------
STOCKHOLDERS' EQUITY:
     Common stock                                160                   157
     Additional paid-in-capital              105,445               100,892
     Accumulated deficit                     (23,937)              (21,680)
     Subscription notes receivable              (251)                 (263)
     Unearned compensation                      (963)               (1,175)
                                            --------              --------
          Total stockholders' equity          80,454                77,931
                                            --------              --------
TOTAL                                       $685,117              $554,088
                                            --------              --------
                                            --------              --------
</TABLE>

See the accompanying notes to the condensed consolidated financial statements.
                                                                   (Concluded)

                                      3


<PAGE>

                          PART I - FINANCIAL INFORMATION

                          BIG FLOWER PRESS HOLDINGS, INC.
                                AND SUBSIDIARIES

                  CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

                         (IN THOUSANDS EXCEPT SHARE DATA)


<TABLE>
<CAPTION>

                                               QUARTER ENDED          QUARTER ENDED
                                               SEPTEMBER 30,          SEPTEMBER 30,
                                                    1996                   1995
                                               -------------          -------------
<S>                                            <C>                    <C>
NET SALES                                       $   307,466           $   242,066

COSTS OF PRODUCTION                                 254,565               209,963
                                                -----------           -----------
        GROSS PROFIT                                 52,901                32,103

SELLING, GENERAL AND
    ADMINISTRATIVE EXPENSE                           34,272                15,823

INTEREST EXPENSE (Note 5)                             9,629                10,324

INTEREST INCOME                                         (42)                  (32)

OTHER EXPENSE, NET (Note 5)                           2,135                   192

PREFERRED DIVIDENDS OF A SUBSIDIARY                      --                   617
                                                -----------           -----------
INCOME BEFORE INCOME TAXES                            6,907                 5,179

PROVISION FOR INCOME TAXES                            3,800                 2,800
                                                -----------           -----------
NET INCOME                                         $  3,107             $   2,379
                                                -----------           -----------
                                                -----------           -----------
Net income per common
and common share equivalent                           $0.18                 $0.21

Weighted average shares
outstanding                                      16,913,633            11,083,249

</TABLE>

See the accompanying notes to the condensed consolidated financial statements.


                                      4

<PAGE>


                      PART I - FINANCIAL INFORMATION

                      BIG FLOWER PRESS HOLDINGS, INC.
                             AND SUBSIDIARIES

              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                (Unaudited)

                     (IN THOUSANDS EXCEPT SHARE DATA)

<TABLE>
<CAPTION>

                                               9 MONTHS ENDED         9 MONTHS ENDED
                                                SEPTEMBER 30,          SEPTEMBER 30,
                                                     1996                   1995
                                                ------------          --------------
<S>                                             <C>                     <C>
NET SALES                                       $  822,046              $  682,134

COSTS OF PRODUCTION                                702,444                 589,532
                                                ----------             -----------
GROSS PROFIT                                       119,602                  92,602

SELLING, GENERAL AND
    ADMINISTRATIVE EXPENSE                          82,546                  53,216

INTEREST EXPENSE (Note 5)                           27,377                  30,970

INTEREST INCOME                                       (148)                   (268)

OTHER EXPENSE, NET (Note 5)                          9,865                   2,452

PREFERRED DIVIDENDS OF A
SUBSIDIARY                                              --                   1,895
                                                ----------             -----------
INCOME/(LOSS) BEFORE INCOME TAXES                      (38)                  4,337

PROVISION FOR INCOME TAXES                             327                   6,047
                                                ----------             -----------
LOSS BEFORE EXTRAORDINARY ITEM (Note 10)              (365)                 (1,710)

EXTRAORDINARY ITEM, NET                              1,892                      --
                                                ----------             -----------

NET LOSS                                         $  (2,257)              $  (1,710)
                                                ----------             -----------
                                                ----------             -----------

Loss per common and common share equivalent
before extraordinary item                           ($0.02)                 ($0.16)

Extraordinary item - early
extinguishment of debt                              ($0.11)                      --

Net loss per common
and common share equivalent                         ($0.13)                 ($0.16)

Weighted average shares
outstanding                                     16,758,144               10,887,856


</TABLE>
See the accompanying notes to the condensed consolidated financial statements.

                                       5
<PAGE>

                        PART I - FINANCIAL INFORMATION

                        BIG FLOWER PRESS HOLDINGS, INC.
                               AND SUBSIDIARIES

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Unaudited)

                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                   9 MONTHS ENDED       9 MONTHS ENDED
                                                    SEPTEMBER 30,        SEPTEMBER 30,
                                                         1996                 1995
                                                   --------------       --------------
<S>                                                   <C>                  <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

   Net loss                                                $ (2,257)            $ (1,710)
   Adjustments to reconcile net loss to net
      cash provided by operating activities:
      Provision for doubtful accounts                           587                1,656
      Depreciation and amortization                          35,224               30,084
      Amortization of deferred financing costs                2,230                2,594
      Preferred dividends of a subsidiary                        --                1,895
      Loss on sale of accounts receivable                     3,850                   --
      Loss on disposition of property,
        plant and equipment                                     256                  384
      Extraordinary item                                      1,892                   --
      Changes in operating assets and liabilities:
         Accounts receivable                                 (9,544)              (6,947)
         Proceeds from sale of accounts receivable           91,567                   --
         Inventories                                         20,545              (27,219)
         Prepaid expenses                                    (1,007)                2,699
         Other assets                                         1,122                  (685)
         Deferred income taxes and income taxes receivable    1,013                (5,351)
         Accounts payable, compensation and benefits
            payable and other liabilities                   (61,408)                8,693
         Deferred interest                                      105                 6,161
                                                            --------              -------
      Net cash provided by operating activities              84,175                12,254
                                                            --------              -------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures                                     (36,799)              (15,268)
   Proceeds from sales of property, plant and equipment         461                   913
   Acquisition of Webcraft, net                             (76,710)                   --
   Acquisition of Laser Tech                                 (1,060)                   --
                                                            --------              -------
Net cash used in investing activities                      (114,108)              (14,355)
                                                            --------              -------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Repurchase of long-term debt                             (98,614)               (5,506)
   Payment of notes payable                                 (16,788)                   --
   Borrowing of long-term debt                               75,000                   120
   Deferred financing costs                                  (1,313)                  150
   Net increase in revolving credit facility                 48,204                 8,090
   Proceeds from issuance of common stock                        49                   540
   Repurchase of common stock                                    --                  (522)
   Decrease in cash overdraft                                22,356                (1,505)
                                                            --------              -------
   Net cash provided by financing activities                  28,894                 1,367
                                                            --------              -------
NET DECREASE IN CASH AND CASH EQUIVALENTS                    (1,039)                 (734)

CASH AND CASH EQUIVALENTS, BEGINNING                          4,598                 2,372
                                                            --------              -------
CASH AND CASH EQUIVALENTS, ENDING                         $   3,559             $   1,638
                                                            --------              -------
                                                            --------              -------
</TABLE>

See the accompanying notes to the condensed  consolidated financial statements.
                                       6


<PAGE>

                        BIG FLOWER PRESS HOLDINGS, INC.
                                AND SUBSIDIARIES


              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              ----------------------------------------------------

1.  GENERAL
    -------

The unaudited interim consolidated financial statements of Big Flower Press 
Holdings, Inc. (the "Company" or "Big Flower") and its subsidiaries, 
including for periods prior to November 22, 1995, Big Flower Press, Inc. 
("BFP") which was merged with and into the Company on such date, Treasure 
Chest Advertising Company, Inc. ("Treasure Chest") and, for the periods after 
their acquisition by the Company, Laser Tech Color, Inc. ("Laser Tech") and 
Webcraft Technologies Inc. ("Webcraft"), have been prepared on the basis of 
generally accepted accounting principles and, in the opinion of management, 
reflect all adjustments (consisting of normal recurring adjustments) 
necessary for a fair presentation of such information for the interim periods 
presented.  On March 21, 1996 the Company changed its fiscal year from the 
twelve months ended June 30 to the calendar year ended December 31.  Prior 
period results presented in this Report reflect this change.  The results of 
operations and cash flows for the interim periods presented are not 
necessarily indicative of results for the full year.

2.  ACQUISITIONS
    ------------

The Company and BFP and its wholly owned subsidiary, TCA Merger Corp. 
("Merger Corp.") were organized to effect the acquisition of Treasure Chest 
(the "TCA Acquisition").  On August 12, 1993, the Company acquired Treasure 
Chest. Treasure Chest is a leading producer and marketer of advertising 
circulars for many large United States retailers and produces TV listing 
guides, Sunday comics, Sunday magazines and/or special supplements for many 
widely circulated United States newspapers. In connection with the TCA 
Acquisition, Treasure Chest purchased certain other assets which were used by 
Treasure Chest in the operation of its business, from certain former 
stockholders and their affiliates, and the founders and former principal 
owners of Treasure Chest entered into a non-compete agreement with Treasure 
Chest. The TCA Acquisition has been accounted for as a purchase.

                                      7

<PAGE>

On January 24, 1994 and March 16, 1994 Big Flower entered into definitive 
agreements (the "Agreements") to acquire Retail Graphics Holding Company 
("Retail Graphics") and KTB Associates, Inc. ("KTB"), respectively (the 
"Acquisitions").  Big Flower subsequently assigned its rights under the 
Agreements to Treasure Chest.  Following the consummation of the 
Acquisitions, KTB changed its name to Treasure Chest Advertising Company of 
New York, Inc. and Retail Graphics changed its name to Treasure Chest 
Advertising Holding Company of Texas, Inc.

Treasure Chest  obtained the funds necessary to effect the Acquisitions, to 
make payments pursuant to certain non-compete and other agreements, to retire 
certain existing indebtedness of Retail Graphics, KTB and their affiliates 
and to pay related fees and expenses from (i) borrowings under Treasure 
Chest's Credit Agreement as amended in connection with the Acquisitions (the 
"Amended Credit Agreement"), (ii) a contribution of capital by BFP of a 
portion of the proceeds of a sale of $40,000,000 aggregate principal amount 
of its 10 3/4% Senior Subordinated notes due 2003 (the "BFP Notes"), and 
(iii) a contribution of capital by Big Flower of a portion of the proceeds of 
an offering by Big Flower of 76,543 Units consisting of an aggregate of 
$76,543,000 principal amount of Big Flower 13 1/2% Senior Discount Notes due 
2004 (the "13 1/2% Notes") and 612,344 shares of Class D common stock of Big 
Flower. The Acquisitions have been accounted for as  purchases.

On November 27, 1995 BFP acquired Laser Tech, a leading provider of  high 
quality electronic pre-media and conventional graphics services. 
The acquisition of Laser Tech has been accounted for as a purchase.

On March 19, 1996, Big Flower consummated the acquisition of Webcraft 
by merging a Big Flower subsidiary into Webcraft. Webcraft is a market
leader in producing and marketing highly-customized direct mail and other
advertising products, and Big Flower believes Webcraft is the largest in-line
direct mail producer in the United States. The acquisition of Webcraft has 
been accounted for as a purchase. The total purchase cost has been allocated 
to Webcraft's assets and liabilities based on their relative fair values as 
of March 19, 1996, as determined by preliminary valuations and other studies. 
Those valuations and studies are not yet complete.

                                      8

<PAGE>


3.  SUBSEQUENT EVENTS
    -----------------

On October 1, 1996, Treasure Chest consummated the acquisition of all of the 
outstanding capital stock of PrintCo., Inc. ("Printco"), and certain real 
estate assets of an affiliated Printco entity which are used in Printco's 
business, pursuant to a Purchase Agreement, dated as of October 1, 1996, 
among Treasure Chest, all of the stockholders of Printco and Park Properties, 
a Michigan general partnership.  Headquartered in Greenville, Michigan, 
Printco is a producer of newspaper advertising inserts, TV listing guides and 
other newspaper products, and offers printing, finishing and pre-media 
services. The acquisition of Printco is expected to be accounted for as a 
purchase.

On October 4, 1996, Big Flower consummated the acquisition of Scanforms, Inc., a
Delaware corporation ("Scanforms"), pursuant to an Agreement and Plan of Merger,
dated as of July 31, 1996, by and among Big Flower, Scanforms and Scanforms
Acquisition Corp., a wholly owned, indirect subsidiary of Big Flower ("Merger
Sub"), whereby Merger Sub was merged with and into Scanforms, with Scanforms as
the surviving corporation.  Scanforms is a full-service provider of direct mail
advertising with in-house forms manufacturing, laser and impact computer
personalization, bindery and mailing services.  Big Flower issued rights to
receive 1,549,489 full shares of its common stock in exchange for all the
outstanding common stock of Scanforms. The acquisition of Scanforms will be 
accounted for as a pooling of interests.

On October 7, 1996 Laser Tech consummated the acquisition of all of the 
outstanding capital stock of Pacific Color Connection, Inc. ("Pacific 
Color"). Pacific Color, previously a privately-owned company, offers 
digital pre-media services for the advertising and retail industries. 
The acquisition of Pacific Color is expected to be accounted for as a 
purchase.

For the acquisitions accounted for as purchases, Big Flower paid 
approximately $42.5 million in cash and assumed debt of approximately 
$20.3 million.

                                      9

<PAGE>



4.  PRO FORMA INFORMATION
    ---------------------  

The following supplemental unaudited pro forma information has been prepared as
though the acquisitions of Laser Tech, Webcraft  and Scanforms and related
financing transactions had occurred at January 1, 1995 (in thousands except per
share data):

<TABLE>
<CAPTION>
                                                   NINE MONTHS ENDED
                                                     SEPTEMBER 30,
                                                 ---------------------
                                                   1996        1995
                                                 --------     --------
      <S>                                        <C>          <C>
      Net Sales                                  $908,311     $931,672
      Income before extraordinary item           $  4,392     $  1,595
      Income per common and common share
        equivalent before extraordinary item     $   0.24     $   0.13

</TABLE>

5.  ACCOUNTS RECEIVABLE
    -------------------

In addition to the Company's obligations under the Restated Credit Agreement 
(hereinafter defined), on October 4, 1996 the Company entered into a six-year 
agreement (the "A/R Securitization") pursuant to which it may sell fractional 
undivided beneficial interests in a designated pool of certain eligible 
accounts receivable. The maximum allowable amount of receivables to be sold is 
$150 million. The amount outstanding at any measurement date varies based upon 
the level of eligible receivables.  Under the terms of the agreement, the 
Company has retained substantially the same risk of credit loss as if the 
receivables had not been sold and, accordingly, the full amount of the 
allowance for doubtful accounts has been retained.  Since March, 1996 the 
Company has operated under a bridge facility with similar terms and 
conditions as the A/R Securitization.  At September 30, 1996 a $70 million 
interest had been sold under the A/R Securitization and is reflected as a 
reduction of accounts receivable in the accompanying condensed consolidated 
balance sheets.  Fees of this program vary from LIBOR plus a margin of 1/4% 
to 3/4% per annum on the amount of interest sold. The rate is lower than the
rate under the Company's existing credit agreement (see Note 9). These costs, 
which were approximately $1.3 million and $3.8 million for the three and 
nine-month periods ended September 30, 1996, respectively, are included in 
other expense, net in the accompanying condensed consolidated statements of 
operations.


                                      10

<PAGE>



6.  INVENTORIES
    -----------

Inventories as of September 30, 1996 and December 31, 1995 are summarized as 
follows (in thousands):

<TABLE>
<CAPTION>
                               SEPTEMBER 30,     DECEMBER 31,
                                   1996              1995
                               -------------     ------------
                                (UNAUDITED)
               <S>             <C>               <C>
                         
               Paper              $25,309           $37,878
                         
               Ink                  1,279             1,468
                         
               Other                4,260             2,451
                                 ---------         ---------
               TOTAL              $30,848           $41,797
                                  --------          --------
                                  --------          --------
</TABLE>


7.  INITIAL PUBLIC OFFERING
    -----------------------

On November 22, 1995, Big Flower consummated an initial public offering (the 
"Offering") of 6,724,688 shares of its Common Stock, of which 5,500,000 
shares were sold by Big Flower and 1,224,688 shares were sold by stockholders 
of the Company. A portion of the net proceeds of the Offering to Big Flower 
of $80.3 million was used to redeem, on a pro rata basis, at a premium, a 
portion of the 13 1/2% Notes, and a portion of the Company's 10 3/4% Senior 
Subordinated notes due 2003 and the BFP Notes (collectively the "10 3/4% 
Notes").  The remainder of the net proceeds, together with borrowings under 
the New Credit Agreement as defined in Note 9, were used to purchase at a 
premium the remaining balance of the 13 1/2% Notes, purchase all of the 
Company's 11% debentures due on August 12, 2005 (the "11% Debentures") at 
100% of principal amount, repay all amounts owing under the Amended Credit 
Agreement, purchase all outstanding shares of the BFP's preferred stock and 
terminate the Company's interest rate swap agreement.  In connection with the 
Offering, BFP was merged with and into the Company.

8.  EARNINGS PER SHARE
    ------------------

Per share information is computed using the weighted average number of shares of
Common Stock outstanding and dilutive common equivalent shares from stock
options using the treasury stock method.  Common equivalent shares for all
common stock and options issued within one year prior to the Offering have been
calculated using the treasury stock method and have been treated as outstanding
for all periods prior to the Offering.

                                      11

<PAGE>



9.  EXISTING CREDIT AGREEMENT
    -------------------------

On November 28, 1995, Treasure Chest entered into a $350 million revolving 
credit facility (the "New Credit Agreement").  The New Credit Agreement was 
amended and restated on March 19, 1996 (as amended to date, the "Restated 
Credit Agreement") to add a $75 million term loan.  The revolving credit 
facility will be reduced by $33.3 million on the last day of 1998, 1999 and 
2000 and will mature on the last day of 2001.  Principal payments on the term 
loan of $0.75 million are due on the last day of 1996 through 2001 and will 
mature on the last day of 2002.  Interest on revolving loans will be payable 
at Treasure Chest's option (a) at a base rate plus a margin which ranges from 
0.00% to 1.25% or (b) at a Eurodollar rate plus a margin which ranges from 
0.50% to 2.25%.  Interest on the term loan will be payable at Treasure 
Chest's option (a) at a base rate plus a margin of 1.50% or (b) at a 
Eurodollar rate plus a margin of 2.50%.  The Restated Credit Agreement also 
contains covenant requirements and certain dividend restrictions which are 
customary for such financings. 

10.  EXTRAORDINARY ITEM
     ------------------

Subsequent to the acquisition of Webcraft, the Company repurchased 
substantially all of Webcraft's outstanding debt at a premium which generated 
an extraordinary loss of $1.9 million, net of income tax benefit of $1.3 
million.



                                      12

<PAGE>

                        BIG FLOWER PRESS HOLDINGS, INC.
                                AND SUBSIDIARIES

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
         AND RESULTS OF OPERATIONS

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM 
ACT OF 1995

    THIS QUARTERLY REPORT ON FORM 10-Q (THE "REPORT") CONTAINS 
FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF SECTION 27A OF THE 
SECURITIES ACT OF 1933. DISCUSSIONS CONTAINING SUCH FORWARD-LOOKING 
STATEMENTS MAY BE FOUND IN "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
CONDITION AND RESULTS OF OPERATIONS" AS WELL AS WITHIN THIS REPORT GENERALLY. 
 IN ADDITION, WHEN USED IN THIS REPORT, THE WORDS "BELIEVES," "ANTICIPATES," 
"EXPECTS" AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING 
STATEMENTS.  SUCH STATEMENTS ARE SUBJECT TO A NUMBER OF SIGNIFICANT RISKS AND 
UNCERTAINTIES. ACTUAL RESULTS IN THE FUTURE COULD DIFFER MATERIALLY FROM 
THOSE DESCRIBED IN THE FORWARD-LOOKING STATEMENTS AS A RESULT OF MANY FACTORS 
OUTSIDE THE CONTROL OF THE COMPANY, INCLUDING FLUCTUATIONS IN THE COST OF 
PAPER AND OTHER RAW MATERIALS USED BY THE COMPANY, CHANGES IN THE ADVERTISING 
AND PRINTING MARKETS, THE FINANCIAL CONDITION OF THE COMPANY'S CUSTOMERS, THE 
GENERAL CONDITION OF THE UNITED STATES ECONOMY, AND THE MATTERS SET FORTH IN 
THE REPORT GENERALLY. CONSEQUENTLY, SUCH FORWARD-LOOKING STATEMENTS SHOULD BE 
REGARDED SOLELY AS THE COMPANY'S CURRENT PLANS, ESTIMATES AND BELIEFS.  THE 
COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO PUBLICLY RELEASE THE RESULTS OF 
ANY REVISIONS TO THESE FORWARD-LOOKING STATEMENTS THAT MAY BE MADE TO REFLECT 
ANY FUTURE EVENTS OR CIRCUMSTANCES.

GENERAL

    The discussion below compares the consolidated financial condition and 
results of operations of Big Flower for the three months ended September 30, 
1996 with the three months ended September 30, 1995 and for the nine months 
ended September 30, 1996 with the nine months ended September 30, 1995.

    Big Flower has three principle operating units: Treasure Chest, Laser 
Tech and Webcraft.  Treasure Chest is a leading producer and marketer of 
advertising circulars for many large United States retailers and produces TV 
listing guides, Sunday comics, Sunday magazines and/or special supplements 
for many widely circulated United States newspapers.  Laser Tech provides high 
quality electronic pre-media and conventional graphic services.  Webcraft is 
a specialty printer of personalized direct mail and other products, and the 
Company believes Webcraft is the largest in-line commercial printer in the 
United States.  Although each of the Company's operating units provides a 
variety of services to its customers, the majority of each operating unit's 
business involves providing advertising-related services.

    Because the cost of paper is a principal factor in the Company's pricing to
its customers, the cost of paper significantly affects the Company's net sales.
The Company usually is able to pass increases in the cost of paper to its
customers, while declines in paper costs generally result in 

                                      13

<PAGE>

lower prices to customers.  Volatility in paper costs results in a 
corresponding volatility in the Company's net sales, but generally does not 
affect volume or profits to any significant extent.

    Because capacity in the paper industry has remained relatively stable in 
recent years, increases or decreases in demand for paper have led to 
corresponding pricing changes and, in periods of high demand, to limitations 
on the availability of certain grades of paper, including grades utilized by 
the Company.  The Company believes that it maintains sufficiently strong 
relationships with major North American paper suppliers that the Company 
should be able to satisfy its paper requirements on competitive terms even in 
periods of high demand.

    During the soft retail advertising environment experienced during the 
first three months of 1996, the Company experienced weaknesses in volumes 
and, in some instances, prices.  Although the retail advertising environment 
has improved since the first quarter, the Company believes it will continue 
to feel the residual effects of a soft retail advertising environment 
throughout the remainder of the year.

                                      14

<PAGE>

RESULTS OF OPERATIONS


    The following table presents the major components from the Condensed 
Consolidated Statements of Operations as a percent of net sales for the three 
and nine month periods ended September 30, 1996 and 1995:

<TABLE>
<CAPTION>
                               Three Months          Nine Months      
                                   Ended                Ended         
                               September 30,        September 30,     
                            -----------------      ---------------    
                             1996       1995       1996        1995   
                            ------     ------      ----        ----   
<S>                         <C>        <C>         <C>         <C>    
                                                                      
Net sales                   100.0%     100.0%      100.0%      100.0% 
Costs of production          80.1%      84.8%       82.8%       84.4% 
Depreciation and                                                      
  amortization                2.7%       1.9%         2.7%       2.0%
                            ------     ------     -------    ------- 
Gross profit                 17.2%      13.3%        14.5%      13.6%
Selling, general and
  administrative expense      9.7%       4.7%         8.4%       5.5%
Depreciation and
  amortization                1.4%       1.8%         1.6%       2.3%
Interest expense, net         3.1%       4.3%         3.3%       4.5%
Other expense, net            0.7%       0.1%         1.2%       0.4%
                            ------     ------     -------    ------- 
Income/(loss) before 
  taxes                       2.2%       2.1%         0.0%       0.6%  
Income taxes                  1.2%       1.2%         0.0%       0.9%  
                            ------     ------     -------     -------   
Income/(loss) before                                                   
  extraordinary item          1.0%       1.0%         0.0%      -0.3%  
                            ------     ------     -------    -------   
Net income/(loss)             1.0%       1.0%        -0.3%      -0.3%  
                            ------     ------     -------    -------   
                                                                       
EBITDA (in thousands)      $31,373    $25,351     $72,327    $68,979 
                            ------     ------     -------    -------  
                            ------     ------     -------    -------    

</TABLE>

    "EBITDA" represents the sum of income before income taxes, depreciation 
and amortization, interest income and expense, equity in (earnings) loss of 
unconsolidated companies, other expense, net and asset writedowns.  The 
exclusion of equity in (earnings) loss of unconsolidated companies and asset 
writedowns is consistent with the definitions in the Company's debt 
agreements. EBITDA is presented here to provide additional information 
regarding the Company's ability to meet its future debt service, capital 
expenditures and working capital requirements.  EBITDA is not a measure of 
financial performance and should not be considered an alternative to net 
income as a measure of operating performance or to cash flows from operating 
activities as a measure of liquidity.

                                      15



<PAGE>

COMPARISON OF THE THREE MONTHS ENDED SEPTEMBER 30, 1996 WITH THE THREE 
MONTHS ENDED SEPTEMBER 30, 1995

    Net sales increased to $307.5 million for the three months ended 
September 30, 1996 from $242.1 million for the three months ended September 
30, 1995, an increase of $65.4 million or 27.0%.  The addition of Laser Tech 
and Webcraft operations for the three months ended September 30, 1996  
favorably affected net sales.  Due to a soft retail advertising environment, 
Treasure Chest's volume (measured in press hours) for the three months ended 
September 30, 1996 was slightly below that of the comparable period in 1995.  
Gross profit for the three months ended September 30, 1996 was $52.9 million 
compared to $32.1 million for the three months ended September 30, 1995, an 
increase of $20.8 million or 64.8%. The higher gross profit in the three 
months ended September 30, 1996 resulted from the inclusion of Laser Tech and 
Webcraft operations, partially offset by the slightly lower volume and lower 
waste paper sales at Treasure Chest.

    Selling, general and administrative expenses increased to $34.3 million 
in the three months ended September 30, 1996 from $15.8 million for the three 
months ended September 30, 1995, an increase of $18.5 million or 116.6%.  The 
addition of Webcraft and Laser Tech operations resulted in an increase of 
$15.6 million in selling, general and administrative expenses.  Amortization 
of intangibles included in selling, general and administrative expense for 
the three months ended September 30, 1996 was $3.9 million compared to $4.3 
million for the three months ended September 30, 1995, a decline attributable 
to the complete amortization of certain intangible assets associated with 
earlier acquisitions.

    Net interest expense for the three months ended September 30, 1996 was 
$9.6 million compared to $10.3 million for the three months ended September 
30, 1995. Amortization of deferred financing costs was $0.8 million for the 
three months ended September 30, 1996 and $0.9 million for the three months 
ended September 30, 1995.

    Other expense, net, was $2.1 million in the three months ended September 
30, 1996 compared to $0.2 million in the comparable period in 1995.  The 
other expense, net, for the three months ended September 30, 1996 includes 
charges of $1.5 million on the A/R Securitization and certain 
non-recurring charges.

    Income before income taxes was $6.9 million for the three months ended 
September 30, 1996 compared to $5.2 million for the prior comparable quarter 
due to the factors mentioned above.

    The effective income tax rate for the three months ended September 30, 
1996 and 1995 exceeded the federal statutory tax rate due primarily to 
amortization of goodwill (which is not deductible for income tax purposes), 
preferred dividends of a subsidiary (for the 1995 period) and state income 
taxes.

                                      16

<PAGE>

COMPARISON OF THE NINE MONTHS ENDED SEPTEMBER 30, 1996 WITH THE NINE MONTHS
ENDED SEPTEMBER 30, 1995

    Net sales increased to $822.0 million for the nine months ended September 
30, 1996 from $682.1 million for the nine months ended September 30, 1995, an 
increase of $139.9 million or 20.5%.  The inclusion of Laser Tech operations 
in the full nine months and Webcraft operations for the six months and 12 
days ended September 30, 1996 favorably affected net sales.  Due to a soft 
retail advertising environment, Treasure Chest's volume (measured in press 
hours) for the nine months ended September 30, 1996 was below that of the 
comparable period in 1995.  Gross profit for the nine months ended September 
30, 1996 was $119.6 million compared to $92.6 million for the nine months 
ended September 30, 1995, an increase of $27.0 million or 29.2%. The higher 
gross profit in the nine months ended September 30, 1996 resulted from the 
inclusion of Laser Tech and Webcraft operations as discussed above, offset by 
lower volume at Treasure Chest.

    Selling, general and administrative expenses increased to $82.5 million 
in the nine months ended September 30, 1996 from $53.2 million for the nine 
months ended September 30, 1995, an increase of $29.3 million or 55.1%.  The 
addition of Webcraft and Laser Tech operations resulted in an increase of 
$32.7 million in selling, general and administrative expenses.  Amortization 
of intangibles included in selling, general and administrative expense for 
the nine months ended September 30, 1996 was $11.9 million compared to $15.3 
million for the nine months ended September 30, 1995, a decline attributable 
to the complete amortization of certain intangible assets associated with 
earlier acquisitions. Offsetting the lower amortization of intangible assets 
in the nine months ended September 30, 1996 was an additional $0.3 million in 
higher personnel and related costs.

    Net interest expense for the nine months ended September 30, 1996 was 
$27.2 million compared to $30.7 million for the nine months ended September 
30, 1995. Amortization of deferred financing costs was $2.2 million for the 
nine months ended September 30, 1996 and $2.6 million for the nine months 
ended September 30, 1995.

    Other expense, net, was $9.9 million in the nine months ended September 
30, 1996 compared to $2.5 million in the prior comparable period in 1995.  
The other expense, net, for the nine months ended September 30, 1996 included 
$5.2 million for non-recurring charges related to the acquisition of Webcraft 
and related financing transactions and a $2.7 million loss on sale of 
accounts receivable, which represented the continuing cost of the A/R 
Securitization, net of one-time charges.

    Loss  before income taxes and extraordinary item was $0.0 million for the 
nine months ended September 30, 1996 compared to income before income taxes 
of $4.3 million for the prior comparable period in 1995 due to the factors 
mentioned above.

    The effective income tax rate for the nine months ended September 30, 
1996 and 1995 exceeded the federal statutory tax rate due primarily to 
amortization of goodwill (which is not deductible for income tax purposes), 
preferred dividends of a subsidiary (for the 1995 period) and state income 
taxes.

                                      17

<PAGE>

    The extraordinary item, net of tax, of $1.9 million, in the nine months 
ended September 30, 1996 was due to the early extinguishment of certain 
Webcraft debt refinanced subsequent to the Webcraft acquisition.

    Excluding the effects of the non-recurring charges related to the 
acquisition of Webcraft and related financing transactions, income before 
extraordinary item for the nine months ended September 30, 1996 would have 
been $2.8 million, or $.16 cents per share.

LIQUIDITY AND CAPITAL RESOURCES

    The operations of the Company historically have been funded with 
internally generated funds, term debt and borrowings under a revolving credit 
facility.

    Big Flower's current liabilities exceeded current assets by $3.9 million 
at September 30, 1996 compared with working capital of $26.2 million at 
December 31, 1995, a decrease of $30.1 million due to the A/R Securitization 
closing in March 1996.  Excluding the effects of the A/R Securitization, 
working capital at September 30, 1996 would have been $71.2 million.  The 
ratio of current assets to current liabilities as of September 30, 1996 was 
 .98 to 1 (1.39 to 1 excluding the A/R Securitization),  and as of December 
31, 1995 was 1.15 to 1.

    Net cash provided by operating activities for the nine months ended 
September 30, 1996 was $84.2 million, an increase of $71.9 million from the 
prior comparable period in 1995.  This increase was primarily due to the net 
effect of the A/R Securitization and a reduction in paper inventories, offset 
by a higher net loss and a volume related reduction in current liabilities.  
Net cash used in investing activities were financed primarily through 
borrowings under the Restated Credit Agreement and the A/R Securitization.

    Capital expenditures of $36.8 million and $15.3 million for the nine 
months ended September 30, 1996 and 1995, respectively, were financed by cash 
from operations and borrowings under Treasure Chest's revolving credit 
facility.

    The Company anticipates total acquisitions of approximately $45 million 
in value of capital equipment in the twelve months ended December 31, 1996, 
which acquisitions will be funded by capital expenditures or operating leases.

    On November 22, 1995, Big Flower consummated the Offering of 6,724,688 
shares of Common Stock, of which 5,500,000 shares were sold by Big Flower 
and 1,224,688 shares were sold by stockholders of the Company.  A portion of 
the net proceeds of the Offering to Big Flower of $80.3 million were used to 
redeem, on a pro rata basis at a premium, a portion of the 13 1/2% Notes, and 
a portion of the 10 3/4% Notes.  The remainder of the net proceeds, together 
with borrowings under the New Credit Agreement, were used to purchase at a 
premium the remaining balance of the 13 1/2 % Notes, purchase all of the 
Company's 11% Debentures at 100% of principle amount, repay all amounts owed 
under the Amended Credit Agreement, purchase all outstanding shares of the 
Preferred Stock and terminate the Company's interest rate swap agreements. In 
connection with the Offering, BFP was merged with and into the Company.

                                      18



<PAGE>

     Simultaneously with the Offering, the outstanding shares of Class B 
Common Stock, Class C Common Stock and Class D Common Stock of the Company 
(except for shares of Class B Common Stock owned by BT Investment Partners, 
Inc. ("BTIP")) were converted into shares of Common Stock on a 
share-for-share basis (with any fractional shares rounded up to one full 
share). In addition, each outstanding option to purchase a share of Class C 
Common Stock was converted to an option to purchase two shares of Common 
Stock (with any fractional shares rounded up to one full share), and the put 
rights of holders of vested shares of Class C Common Stock expired. 
Immediately prior to the consummation of the Offering, Big Flower paid a 
stock dividend of one share of Common Stock for each outstanding share of its 
Class B Common Stock (other than shares of Class B Common Stock owned by 
BTIP), Class C Common Stock and Class D Common Stock and, due to certain 
banking law restrictions, a stock dividend of one share of Class B Common 
Stock for each outstanding share of Class B Common Stock owned by BTIP.

     On November 28, 1995, Treasure Chest entered into the New Credit 
Agreement. The New Credit Agreement was amended and restated on March 19, 
1996 to add a $75 million term loan.  The revolving facility will be reduced 
by $33.3 million on the last day of 1998, 1999 and 2000 and will mature on 
the last day of 2001.  Principal payments on the term loan of $0.75 million 
are due on the last day of 1996 through 2001 and will mature on the last day 
of 2002.  Interest on revolving loans will be payable at Treasure Chest's 
option (a) at a base rate plus a margin which ranges from 0.00% to 1.25% or 
(b) at a Eurodollar rate plus a margin which ranges from 0.50% to 2.25%. 
Interest on the term loan will be payable at Treasure Chest's option (a) at a 
base rate plus a margin of 1.50% or (b) at a Eurodollar rate plus a margin of 
2.50%.  The Restated Credit Agreement also contains covenant requirements and 
certain dividend restrictions which are customary for such financings.

    The Company believes that internally-generated funds from operations, 
the Restated Credit Agreement and the A/R Securitization will be sufficient to 
meet its operating requirements for the next twelve months.

    Big Flower has grown through acquisitions, and expects to continue to 
seek to acquire businesses in similar or complementary businesses.  Such 
acquisitions are likely to require the incurrence and/or assumption of 
indebtedness and other obligations, the issuance of equity securities or some 
combination thereof.  In addition, Big Flower may from time to time determine 
to sell or otherwise dispose of certain of its existing businesses.  However, 
Big Flower cannot predict if any transactions will be consummated, nor the 
terms or forms of consideration required in such transactions. Big Flower's 
recent acquisitions are discussed in Notes 2 and 3 to the Unaudited Condensed 
Consolidated Financial Statements included herein.

                                      19

<PAGE>

                           PART II - OTHER INFORMATION

                          BIG FLOWER PRESS HOLDINGS, INC.
                                 AND SUBSIDIARIES


Item 1.  Legal Proceedings -
         -----------------

              No reportable developments occurred with respect to legal
              proceedings during the quarter ended September 30, 1996.

Item 2.  Changes in Securities -
         ---------------------


              None

Item 3.  Defaults Upon Senior Securities -
         -------------------------------

              None

Item 4.  Submission of Matters to a Vote of Securities Holders -
         ----------------------------------------------------- 

              None


Item 5.  Other Information -
         -----------------

              None

Item 6.  Exhibits and Reports on Form 8-K -
         --------------------------------

     (a) Exhibits

              None

     (b) Reports on Form 8-K

              (i)  Current Report on Form 8-K, dated October 1, 1996 
                   concerning the Registrant consummating the acquisitions of 
                   Printco, Scanforms and Pacific Color;

              (ii) Current Report on Form 8-K/A, dated October 1, 1996 
                   amending the Form 8-K which was filed on October 1, 1996, 
                   to include certain pro forma financial data.


                                      20

<PAGE>

                                  SIGNATURES

       Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.



                         BIG FLOWER PRESS HOLDINGS, INC.



                         /s/R. Theodore Ammon
                         --------------------
                         R. Theodore Ammon
                         Chairman of the Board
                         Principal Financial Officer
                         Principal Accounting Officer



DATE:  November 14, 1996




                                      21







<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEETS AND CONDENSED CONSOLIDATED STATEMENTS OF
OPERATIONS FOUND ON PAGES 2 THROUGH 4 OF THE COMPANY'S FORM 10-Q FOR THE YEAR
TO DATE, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           3,559
<SECURITIES>                                         0
<RECEIVABLES>                                  104,845
<ALLOWANCES>                                     7,967
<INVENTORY>                                     30,848
<CURRENT-ASSETS>                               169,234
<PP&E>                                         306,449
<DEPRECIATION>                                  65,695
<TOTAL-ASSETS>                                 685,117
<CURRENT-LIABILITIES>                          173,174
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           160
<OTHER-SE>                                      80,294
<TOTAL-LIABILITY-AND-EQUITY>                   685,117
<SALES>                                        822,046
<TOTAL-REVENUES>                               822,046
<CGS>                                          702,444
<TOTAL-COSTS>                                  702,444
<OTHER-EXPENSES>                                91,676
<LOSS-PROVISION>                                   587
<INTEREST-EXPENSE>                              27,377
<INCOME-PRETAX>                                   (38)
<INCOME-TAX>                                       327
<INCOME-CONTINUING>                              (365)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (1,892)
<CHANGES>                                            0
<NET-INCOME>                                   (2,257)
<EPS-PRIMARY>                                    (.13)
<EPS-DILUTED>                                    (.13)
        

</TABLE>


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