GREAT TRAIN STORE CO
10QSB, 1996-11-12
HOBBY, TOY & GAME SHOPS
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                    U. S. SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-QSB

         Quarterly  report under Section 13 or 15(d) of the Securities  Exchange
Act of 1934 for the thirty-nine week period ended September 28, 1996

Commission file number 1-13158


                          The Great Train Store Company
        (Exact Name of Small Business Issuer as Specified in Its Charter)


         Delaware                                      75-2539189
(State or Other Jurisdiction of                    (I.R.S. Employer
Incorporation or Organization)                     Identification No.)


14180 Dallas Parkway, Suite 618, Dallas, Texas           75240
(Address of Principal Executive Offices)              (Zip Code)

                                 (972) 392-1599
                (Issuer's Telephone Number, Including Area Code)


Check whether the Issuer:  (1) filed all reports required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.

                                    Yes X No


         State the number of shares  outstanding of each of the Issuer's classes
of common equity, as of the latest practicable date:

                                                Number of Shares Outstanding
      Title of Class                             as of September 28, 1996 
     ---------------                             -------------------------

Common Stock $0.01 par value                             4,372,419


<PAGE>

                          THE GREAT TRAIN STORE COMPANY


           QUARTERLY REPORT TO THE SECURITIES AND EXCHANGE COMMISSION

                          FOR THE FISCAL QUARTER ENDED
                               September 28, 1996



                         PART I - FINANCIAL INFORMATION


ITEM 1.   Financial Statements                                           Page

 Unaudited Consolidated Balance Sheet as of  September 28, 1996            3

 Unaudited  Consolidated   Statements  of  Operations  for  the
 thirteen weeks ended September 30, 1995 and September 28, 1996
 and the thirty-nine weeks ended September 30, 1995 and September 
 28, 1996                                                                  4

 Unaudited Consolidated Statements of Cash Flows for the thirty-nine
 weeks ended September 30, 1995 and September 28, 1996                     5

 Notes to Unaudited Consolidated Financial Statements                      6

ITEM 2.   Management's Discussion and Analysis                             7


                           PART II - OTHER INFORMATION


ITEM 6.  Exhibits and Reports on Form 8-K                                 13


SIGNATURE PAGE                                                            14

EXHIBIT INDEX                                                             15





<PAGE>

                 THE GREAT TRAIN STORE COMPANY AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET
                                  (Unaudited)

                                     ASSETS
                                     ------
                                                             September 28, 1996
                                                             ------------------
CURRENT ASSETS:
         Cash and cash equivalents                               $4,285,253
         Merchandise inventories                                  5,333,582
         Accounts receivable and other current assets                57,550
                                                                     ------

                  Total current assets                            9,676,385

PROPERTY AND EQUIPMENT:
         Store construction and leasehold improvements            3,206,739
         Furniture, fixtures, and equipment                         813,395
                                                                    -------
                                                                  4,020,134
         Less - Accumulated depreciation and amortization        (1,242,253)
                                                                 ---------- 

                  Property and equipment, net                     2,777,881

OTHER ASSETS, net                                                   214,131
                                                                    -------

                  Total assets                                  $12,668,397
                                                                ===========


                      LIABILITIES AND STOCKHOLDERS' EQUITY
                     
CURRENT LIABILITIES:
         Accounts payable  and accrued liabilities               $2,925,567
         Sales taxes payable                                         88,313
         Current portion of capital lease obligations               115,282
                                                                    -------

                  Total current liabilities                       3,129,162

CAPITAL LEASE OBLIGATIONS, net of current portion                   338,997
                                                                    -------

                  Total liabilities                               3,468,159
                                                                  ---------

COMMITMENTS

STOCKHOLDERS' EQUITY: 
         Preferred stock; $.01 par value; 2,000,000 shares            
            authorized; none issued and outstanding                       -
         Common stock; $.01 par value; 18,000,000 shares
            authorized; 4,372,419 shares issued and 
            outstanding                                              43,724
         Paid-in capital                                         10,022,440
         Unearned compensation - restricted stock                    (4,641)
         Accumulated deficit                                       (861,285)
                                                                   -------- 

           Total stockholders' equity                             9,200,238
                                                                  ---------

           Total liabilities and stockholders' equity           $12,668,397
                                                                ===========



The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

<PAGE>



                 THE GREAT TRAIN STORE COMPANY AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)

<TABLE>
<CAPTION>

                                         For the Thirteen Weeks Ended                For the Thirty-nine Weeks Ended
                                      Sept. 30, 1995       Sept 28, 1996          Sept. 30, 1995          Sept. 28, 1996
                                      --------------       -------------          --------------          --------------

<S>                                     <C>                 <C>                    <C>                      <C>       
NET SALES                               $2,565,309          $3,596,861             $6,406,521               $8,783,692

COST OF SALES                            1,352,093           1,882,389              3,400,319                4,620,660
                                         ---------           ---------              ---------                ---------

                  Gross profit           1,213,216           1,714,472              3,006,202                4,163,032
                                         ---------           ---------              ---------                ---------

OPERATING EXPENSES:
     Store operating expenses              552,275             904,333              1,605,583                2,312,727
     Occupancy expenses                    424,643             570,315              1,169,520                1,516,058
     Selling, general, and
       administrative expenses             386,661             450,688              1,042,866                1,265,103
     Depreciation and amortization          64,848              88,403                168,613                  251,016
                                            ------              ------                -------                  -------

       Total operating expenses          1,428,427           2,013,739              3,986,582                5,344,904

OPERATING LOSS                            (215,211)           (299,267)              (980,380)              (1,181,872)
                                          --------            --------               --------               ---------- 

OTHER INCOME (EXPENSE):
     Interest expense                      (38,101)            (38,942)               (91,296)                (102,279)
     Interest income                        19,538              27,149                 92,071                   56,794
     Other income                            2,268               7,099                  8,083                    7,391
                                             -----               -----                  -----                    -----

       Total other income
         (expense), net                    (16,295)             (4,694)                 8,858                  (38,094)
                                           -------              ------                  -----                  ------- 

NET LOSS                                 ($231,506)          ($303,961)             ($971,522)             ($1,219,966)
                                         =========           =========              =========              =========== 

NET LOSS PER SHARE                        $  (0.07)           $  (0.08)              $  (0.31)               $   (0.36)
                                          ========            ========               ========                ========= 

WEIGHTED AVERAGE SHARES
    OUTSTANDING                          3,145,000           3,952,634              3,145,000                3,430,024
                                         =========           =========              =========                =========


</TABLE>



The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


<PAGE>




                 THE GREAT TRAIN STORE COMPANY AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
<TABLE>
<CAPTION>


                                                                              For the Thirty-Nine Weeks Ended
                                                                           Sept. 30, 1995            Sept. 28, 1996
                                                                           --------------            --------------
<S>                                                                         <C>                        <C>         
CASH FLOWS FROM OPERATING ACTIVITIES:


         Net Loss                                                           ($971,522)                 ($1,219,966)
         Adjustments to reconcile net loss to net cash used in
           operating activities:
                  Depreciation and amortization                               168,613                      251,016
                  Amortization of unearned compensation restricted stock       12,750                        6,524
                  Loss on retirement of property and equipment                 20,637                           -
                  Changes in assets and liabilities:
                     Merchandise inventories                                 (747,213)                  (2,450,623)
                     Accounts receivable and other current assets              69,784                      165,089
                     Other assets                                              (8,492)                     (78,135)
                     Accounts payable and accrued liabilities                  (5,040)                   1,139,744
                     Sales taxes payable                                     (122,567)                    (148,480)
                                                                             --------                     -------- 

                     Net cash used in operating activities                 (1,583,050)                  (2,334,831)
                                                                           ----------                   ---------- 


CASH FLOW FROM INVESTING ACTIVITIES:

         Proceeds from sale of property and equipment                          6,000                           -
         Proceeds from sale of marketable securities                       1,836,150                           -
         Purchase of property and equipment                                 (243,207)                   (1,241,257)
                                                                            --------                    ---------- 

                     Net cash provided by (used in) investing activities   1,598,943                    (1,241,257)
                                                                           ---------                    ---------- 

CASH FLOWS FROM FINANCING ACTIVITIES:

         Net proceeds from stock issuance                                         -                      5,582,264
         Proceeds from notes payable                                          19,231                           -
         Repayment of notes payable and capital leases                      (268,285)                     (958,621)
                                                                            --------                      -------- 

                     Net cash provided by (used in) financing activities    (249,054)                    4,623,643
                                                                            --------                     ---------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                        (233,161)                    1,047,555

CASH AND CASH EQUIVALENTS, beginning of period                             1,983,953                     3,237,698
                                                                           ---------                     ---------
                                                                          
CASH AND CASH EQUIVALENTS, end of period                                  $1,750,792                    $4,285,253
                                                                          ==========                    ==========

SUPPLEMENTAL NONCASH INVESTING AND FINANCING ACTIVITIES:

         Assets financed through capital lease obligations                $  249,348                   $  155,000
                                                                          ==========                   ==========


</TABLE>


 The accompanying notes are an integral part of these consolidated statements.





<PAGE>

                 THE GREAT TRAIN STORE COMPANY AND SUBSIDIARIES

              NOTES TO CONSOLIDATED UNAUDITED FINANCIAL STATEMENTS

The accompanying  unaudited consolidated financial statements of The Great Train
Store Company and  subsidiaries  (the  "Company") as of and for the thirteen and
thirty-nine  week periods  ended  September 28, 1996 and September 30, 1995 have
been prepared in accordance with the rules and regulations of the Securities and
Exchange  Commission  ("SEC")  and do not  include  all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.

In the opinion of management,  all adjustments  considered  necessary for a fair
presentation of the results of the interim periods have been included. Operating
results for any interim  period are not  necessarily  indicative  of the results
that may be expected  for the entire  fiscal  year.  The  Company's  business is
heavily dependent on fourth quarter sales. Historically,  the fourth quarter has
accounted for a significantly  disproportionate share of the Company's sales and
earnings.  These  statements  should be read in  conjunction  with the financial
statements  and notes  thereto for the year ended  December 30, 1995 included in
the Company's 1995 Annual Report on Form 10-KSB as filed with the SEC.

Prior year balances include certain  reclassifications to conform to the current
year presentation.

On May 9, 1996, the Company finalized a $3,000,000 revolving line of credit with
Bank One, Texas.  The line of credit has an initial contract period of two years
and  is  secured  by  certain  assets  of  the  Company,   including  inventory.
Outstanding  borrowings  bear  interest  at the bank's base rate plus 1 1/2% per
annum and a commitment fee of 1/2% per annum is charged on the unused portion of
the line.  As of September  28,  1996,  there was no amount  outstanding  on the
revolving line of credit.

Effective  December  31,  1995,  the  Company  adopted  Statement  of  Financial
Accounting  Standards  No. 121,  "Accounting  for the  Impairment  of Long-Lived
Assets and for  Long-Lived  Assets to be Disposed Of." This  statement  requires
that long-lived assets and certain identifiable  intangibles to be held and used
by  an  entity  be  reviewed  for  impairment  whenever  events  or  changes  in
circumstances  indicate  that  the  carrying  amount  of an  asset  may  not  be
recovered.  The  adoption of this  statement  had no effect on the  consolidated
financial statements.

As of the date of this report, the Company has opened eight new stores, the most
recent of which opened on November 2 in Florida Mall,  Orlando,  Florida.  Other
stores opened in 1996 include Holyoke Mall in Holyoke, Massachusetts; Woodbridge
Center in Woodbridge, New Jersey; Regency Square in Richmond,  Virginia; Country
Club Plaza in Kansas City,  Missouri;  Somerset  Collection  North in Troy (near
Detroit), Michigan; Bellevue Square in Bellevue (near Seattle),  Washington; and
Oxmoor  Center in  Louisville,  Kentucky.  In  addition,  the Company has signed
leases for additional new stores to open in 1996 in Old Orchard  Shopping Center
in Chicago, Illinois, Columbiana Centre in Columbia, South Carolina and Carolina
Place in Charlotte, North Carolina.

Effective  November 3, 1996, the Company  acquired the assets of The Train Depot
in Winter Park (near Orlando),  Florida for approximately  $295,000. The Company
financed the acquisition  through a cash payment of  approximately  $180,000 and
through  a note in the  principal  amount  of  approximately  $115,000  which is
payable over seven years at 8% interest.

<PAGE>


On August 4, 1996, the Company's  warrants to purchase one share of common stock
at an exercise price of $5.00 expired.  Of the 1,245,000  warrants  outstanding,
1,226,169 (or 98.5%) were exercised and gross proceeds approximated  $6,130,000.
Associated fees and expenses were approximately $549,000. 


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS

RESULTS OF OPERATIONS

Operating  results for any interim period are not necessarily  indicative of the
results that may be expected for the entire fiscal year. The Company's  business
is heavily  dependent on fourth quarter sales which  historically have accounted
for a  significantly  disproportionate  share of the Company's  annual sales and
earnings.  The  results of  operations  in any  particular  quarter  also may be
significantly impacted by the opening of new stores. Prior year balances include
certain  reclassifications  to conform to the  current  year  presentation.  The
following table sets forth, for the periods  indicated,  selected  statements of
operations data expressed as a percentage of net sales:
<TABLE>
<CAPTION>

                                                        For the Thirteen                 For the Thirty-nine
                                                          Weeks Ended                        Weeks Ended
                                                  Sept, 30, 1995   Sept, 28, 1996     Sept. 30, 1995    Sept. 28, 1996
                                                  --------------   --------------     --------------    --------------


<S>                                                  <C>               <C>               <C>               <C>   
Net Sales                                            100.0%            100.0%            100.0%            100.0%
Cost of Sales                                         52.7              52.3              53.1              52.6
                                                    -------           -------           -------           -------

Gross profit                                          47.3              47.7              46.9              47.4

Store operating expenses                              21.5              25.1              25.0              26.3
Occupancy expenses                                    16.6              15.9              18.3              17.3
Selling, general, & administrative                    15.1              12.5              16.3              14.4
     expenses
Depreciation and amortization                          2.5               2.5               2.6               2.9 

Operating loss                                        (8.4)             (8.3)            (15.3)            (13.5)
Interest expense                                      (1.5)             (1.1)            ( 1.4)            ( 1.2)
Interest income                                         .8                .8               1.4                .7
Other income                                            .1                .2                .1                .1
                                                     -------          --------          --------          --------
 Net Loss                                             (9.0)%            (8.4)%           (15.2)%           (13.9)%

</TABLE>


<PAGE>

COMPARISON OF THIRTEEN WEEK PERIOD ENDED SEPTEMBER 30, 1995 TO THE THIRTEEN WEEK
PERIOD ENDED SEPTEMBER 28, 1996

Net sales increased  approximately  $1,032,000 or 40.2%,  for the thirteen weeks
ended September 28, 1996,  compared with the corresponding  period last year. Of
this increase,  approximately $1,116,000 was attributable to net sales generated
by nine  stores  which  were  not open in the  comparable  period  in 1995,  and
approximately  $36,000 was  attributable to a 1.5% increase in comparable  store
sales.  Comparable  store sales are calculated based on the stores opened during
both of the entire months being compared.  These increases were partially offset
by a  decrease  in  sales of  approximately  $120,000  attributable  to the 1995
closing of the Columbus store.

Gross profit increased  approximately  $501,000 or 41.3%, for the thirteen weeks
ended September 28, 1996, compared with the corresponding period last year. As a
percentage of net sales,  gross profit increased to 47.7% for the thirteen weeks
ended September 28, 1996,  compared with 47.3% in the corresponding  period last
year. The increase in gross profit margin resulted from several factors, none of
which individually had a material effect.

Store operating expenses  increased  approximately  $352,000,  or 63.8%, for the
thirteen weeks ended September 28, 1996, compared with the corresponding  period
last year. Approximately $397,000 of the increase resulted from the operation of
the nine stores which were not open in the comparable  period in 1995,  $124,000
of which related to  pre-opening  expenses  incurred in the setup and opening of
these stores.  This  increase was  partially  offset by a decrease in comparable
store  expenses  of  approximately  $14,000  and the  elimination  of  operating
expenses of  approximately  $31,000 related to the Columbus store location which
was closed on December 30, 1995. As a percentage of net sales,  store  operating
expenses  increased to 25.1% for the thirteen  weeks ended  September  28, 1996,
compared with 21.5% for the  corresponding  period last year. This was primarily
due to pre-opening  expenses incurred in connection with opening a larger number
of stores in 1996 as compared to 1995.

Occupancy expenses increased  approximately $146,000, or 34.3%, for the thirteen
weeks ended  September  28, 1996,  compared with the  corresponding  period last
year.   Approximately  $192,000  of  the  increase  in  occupancy  expenses  was
attributable to the nine stores which were not open in the comparable  period in
1995. This was partially offset by an approximate $14,000 decrease in comparable
store occupancy expenses and an approximate  $39,000 decrease due to the closing
of the Columbus store. As a percentage of net sales,  overall occupancy expenses
decreased to 15.9% for the thirteen  weeks ended  September  28, 1996,  compared
with 16.6% for the  corresponding  period  last year.

Selling, general and administrative expenses increased approximately $64,000, or
16.6%,  for the  thirteen  weeks ended  September  28, 1996,  compared  with the
corresponding   period  last  year.  The  increase  in  selling,   general,  and
administrative expenses was primarily due to approximately $43,000 of additional
expenses  related to salaries  and related  expenses  for  additional  corporate
personnel in  anticipation  of future growth of the Company,  and an approximate
$12,000  increase  related to an investor  public  relations  program  which was
implemented in the second quarter of 1996. The Company anticipates that selling,
general  and  administrative  expenses  will  increase  further  as a result  of
increased  staffing and other costs in anticipation of opening additional stores
pursuant to the  Company's  expansion  strategy.  As a percentage  of net sales,
selling,  general, and administrative  expenses decreased to 12.5% for the third
quarter of 1996, from 15.1% for the same period in 1995. This percentage  change
resulted from the relatively fixed nature of selling, general and administrative
expenses and the increase in net sales experienced by the Company in the period.
The Company anticipates that, as additional stores are opened, selling,  general
and administrative  expenses will continue to increase at a slower rate than the
rate of sales growth.

<PAGE>

Depreciation and amortization expense increased approximately $24,000, or 36.3%,
for the thirteen weeks ended September 28, 1996, compared with the corresponding
period last year.  Such  increase was primarily the result of an increase in the
asset base due to the opening of new stores.  This increase was partially offset
by an approximate  $11,000 decrease due to the closing of the Columbus store. As
a  percentage  of net sales,  depreciation  and  amortization  expense  remained
constant  at 2.5% for both the  thirteen  weeks  ended  September  28,  1996 and
the corresponding period last year.

Interest income increased  approximately $8,000, or 39.0% for the thirteen weeks
ended September 28, 1996, compared with the corresponding  period last year, due
to the investment of proceeds from the warrant exercise.

As a result of the foregoing,  the Company  recorded a net loss of approximately
$304,000 for the thirteen  weeks ended  September 28, 1996,  compared with a net
loss of  approximately  $232,000 for the  corresponding  period last year.  As a
percentage  of net sales,  net loss  decreased to 8.4% for the third  quarter of
1996, from 9.0% for the third quarter of 1995.

COMPARISON  OF  THIRTY-NINE   WEEK  PERIOD  ENDED  SEPTEMBER  30,  1995  TO  THE
THIRTY-NINE WEEK PERIOD ENDED SEPTEMBER 28, 1996

Net sales  increased  approximately  $2,377,000,  or 37.1%,  for the thirty-nine
weeks ended September 28, 1996 compared with the corresponding period last year.
Of  this  increase,  approximately  $2,603,000  was  attributable  to net  sales
generated by eleven stores which were not open in the comparable period in 1995,
and  approximately  $111,000 was  attributable  to a 1.9% increase in comparable
store sales.  Comparable  store sales are calculated  based on the stores opened
during both of the entire months being compared.  These increases were partially
offset by a decrease in sales of approximately $337,000 attributable to the 1995
closing of the Columbus store.

Gross profit  increased  approximately  $1,157,000 or 38.5%, for the thirty-nine
weeks ended  September  28, 1996,  compared with the  corresponding  period last
year.  As a percentage  of net sales,  gross  profit  increased to 47.4% for the
thirty-nine  weeks  ended  September  28,  1996,  compared  with  46.9%  for the
corresponding  period last year.  The  increase in gross  margin  resulted  from
several factors, none of which individually had a material effect.

Store operating  expenses  increased  approximately  $707,000 or 44.0%,  for the
thirty-nine  weeks ended  September 28, 1996,  compared  with the  corresponding
period last year.  Approximately  $818,000  of the  increase  resulted  from the
operation of the eleven stores which were not open in the  comparable  period in
1995, $135,000 of which related to expenses incurred in the setup and opening of
these  stores.  This  increase was  partially  offset by an  approximate  $9,000
decrease in comparable  store  operating  expenses and an  approximate  $102,000
decrease due to closing of the Columbus  store location on December 30, 1995. As
a percentage of net sales,  store operating  expenses increased to 26.3% for the
thirty-nine  weeks  ended  September  28,  1996,  compared  with  25.0%  for the
corresponding  period last year. This was primarily due to pre-opening  expenses
incurred  in  connection  with  opening  a larger  number  of  stores in 1996 as
compared to 1995.

<PAGE>


Occupancy  expenses  increased   approximately   $347,000,  or  29.6%,  for  the
thirty-nine  weeks ended  September 28, 1996,  compared  with the  corresponding
period last year.  Approximately  $461,000 of the increase in occupancy expenses
was  attributable  to the eleven  stores  which were not open in the  comparable
period in 1995.  This was  partially  offset by a decrease in  comparable  store
occupancy expenses of approximately  $7,000 and an approximate $115,000 decrease
due to the closing of the Columbus store. As a percentage of net sales,  overall
occupancy  expenses decreased to 17.3% for the thirty-nine weeks ended September
28, 1996, from 18.3% for the corresponding period last year.

Selling, general and administrative expenses increased approximately $222,000 or
21.3%,  for the thirty-nine  weeks ended  September 28, 1996,  compared with the
corresponding   period  last  year.  The  increase  in  selling,   general,  and
administrative expenses was primarily due to approximately $91,000 of additional
expenses  related to salaries  and related  expenses  for  additional  corporate
personnel in anticipation of future growth of the Company, approximately $30,000
related to the annual managers meeting which included a larger group in 1996 due
to the  increased  number of stores  and the  addition  of a  mid-year  managers
meeting for new store managers, and approximately $26,000 related to an investor
public  relations  program which was  implemented in the second quarter of 1996.
The Company anticipates that selling,  general and administrative  expenses will
increase  further  as  a  result  of  increased  staffing  and  other  costs  in
anticipation of opening  additional  stores pursuant to the Company's  expansion
strategy.  As a percentage of net sales,  selling,  general,  and administrative
expenses  decreased to 14.4% for the thirty-nine weeks ended September 28, 1996,
from 16.3% for the  corresponding  period  last  year.  This  percentage  change
resulted from the relatively fixed nature of selling, general and administrative
expenses and the increase in net sales experienced by the Company in the period.
The Company anticipates that as additional stores are opened,  selling,  general
and  administrative  expenses  will  continue to decrease as a percentage of net
sales.

Depreciation and amortization expense increased approximately $82,000, or 48.9%,
for  the  thirty-nine  weeks  ended  September  28,  1996,   compared  with  the
corresponding  period last year. As a percentage of net sales,  depreciation and
amortization expense increased to 2.9% for the thirty-nine weeks ended September
28, 1996, from 2.6% for the corresponding  period last year. Such increases were
primarily  the result of an increase in the asset base due to the opening of new
stores and the addition of a Company wide  management  information  system.  The
increase was  partially  offset by an  approximate  $31,000  decrease due to the
closing of the Columbus store.

Interest expense increased  approximately $11,000, or 12.3%, for the thirty-nine
weeks ended  September  28, 1996,  compared with the  corresponding  period last
year. The increase was primarily due to interest  expense in 1996 related to the
financing of new management information systems which was not in place until the
third quarter of 1995.  This increase was partially  offset by a decrease in the
average outstanding principal balance of other notes.

Interest income decreased  approximately  $35,000,  or 38.3% for the thirty-nine
weeks ended  September  28, 1996,  compared with the  corresponding  period last
year,  due to the lower cash  balance for the majority of the  thirty-nine  week
period.  The decrease was partially  offset as interest  earned on the Company's
cash  balance  increased  subsequent  to  the  investment  of  warrant  exercise
proceeds.

As a result of the foregoing,  the Company  recorded a net loss of approximately
$1,220,000 for the thirty-nine  weeks ended September 28, 1996,  compared with a
net loss of  approximately  $972,000  for the  corresponding  period  last year.
Similar to many retail  companies,  the Company  typically  incurs  seasonal net
losses in the first  part of the year.  As the  number of the  Company's  stores
continues  to grow,  the  Company  anticipates  that the  total  amount  of such
seasonal  losses may  become  larger.  As a  percentage  of net sales,  net loss
decreased  to 13.9% for the first  three  quarters  of 1996,  from 15.2% for the
first three quarters of 1995.

<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary uses of cash have been to fund  construction  expenses and
purchase initial  merchandise  inventories in connection with the opening of new
stores and to fund seasonal net losses.

For the  thirty-nine  weeks ended September 28, 1996, net cash used in operating
activities was approximately $2,335,000 compared to approximately $1,583,000 for
the  corresponding  period last year. The increase in net cash used in operating
activities results from the opening of new stores in the period and seasonal net
losses.

As of  September  28,  1996,  the  Company's  total  debt and lease  obligations
(exclusive of trade credit)  consisted of  approximately  $454,000 payable under
capital  lease  obligations  related  to  the  management  information  systems,
fixtures and equipment.  Of such debt obligations,  approximately  $21,000 under
the fixtures and equipment financing arrangements are payable during 1996.

The  Company has opened  eight new stores  thus far in 1996,  the most recent of
which  opened on November 2 in Florida  Mall,  Orlando,  Florida.  Other  stores
opened in 1996 include Holyoke Mall in Holyoke, Massachusetts; Woodbridge Center
in Woodbridge,  New Jersey; Regency Square in Richmond,  Virginia;  Country Club
Plaza  in  Kansas  City,  Missouri;  Somerset  Collection  North  in Troy  (near
Detroit), Michigan; Bellevue Square in Bellevue (near Seattle),  Washington; and
Oxmoor  Center in  Louisville,  Kentucky.  In  addition,  the Company has signed
leases for additional new stores to open in 1996 in Old Orchard  Shopping Center
in Chicago, Illinois, Columbiana Centre in Columbia, South Carolina and Carolina
Place in Charlotte,  North  Carolina.  Effective  November 3, 1996,  the Company
acquired  the assets of The Train Depot in Winter Park (near  Orlando),  Florida
for approximately  $295,000. The Company financed the acquisition through a cash
payment of approximately  $180,000 and through a note in the principal amount of
approximately $115,000 which is payable over seven years at 8% interest.

The Company intends to finance anticipated capital expenditures, working capital
needs and debt obligations for the foreseeable future from net proceeds from the
warrant  exercise,  cash  from  the  Company's  operating  activities,  landlord
allowances,  the available  line of credit,  possible  fixtures and equipment or
inventory financing and trade credit. On August 4, 1996, 1,226,169 (or 98.5%) of
the Company's  1,245,000  outstanding  warrants to purchase the Company's common
stock at $5.00 per share  were  exercised.  Gross  proceeds  were  approximately
$6,130,000 and related expenses were approximately $549,000. In addition, in May
1996 the Company  entered into a $3,000,000  revolving  line of credit with Bank
One,  Texas.  As of September 28, 1996,  there was no amount  outstanding on the
revolving line of credit.


<PAGE>


PART II - OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (A)      See Exhibit Index.

         (B)      No current reports on Form 8-K have been filed during
                  the thirty-nine week period ended September 28, 1996.



<PAGE>



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                               THE GREAT TRAIN STORE COMPANY




                               /s/ Cheryl A. Taylor
Date 11/12/96                  Cheryl A. Taylor
                               Vice President - Finance and Administration,
                               Principal Financial Officer









<PAGE>

                                  EXHIBIT INDEX



Exhibit No.                            Description                      Page


      10.10       Third Amendment to The Great Train Store Company       15
                  1994 Incentive Compensation Plan

      11          Statement Re: Computation of Per Share Earnings        17

      27.1        Financial Disclosure Schedule                          18

      99.1        Cautionary Statement Identifying Important Factors     19
                  that Could Cause the Company's Actual Results to 
                  Differ from those Projected in Forward Looking 
                  Statements                                       








                                 EXHIBIT 10.10

                               THIRD AMENDMENT TO
                          THE GREAT TRAIN STORE COMPANY
                        1994 INCENTIVE COMPENSATION PLAN



     WHEREAS,  The Great Train Store  Company  (the  "Company")  has  heretofore
adopted, and subsequently  amended, The Great Train Store Company 1994 Incentive
Compensation Plan (the "Plan"),  under which Plan an aggregate of 460,000 shares
of the Company's common stock, $.01 par value per share (the "Common Stock") may
be awarded subject to forfeiture or may be issued upon the exercise of incentive
and  nonqualified  stock options granted  pursuant to and in accordance with the
terms of the Plan;

     WHEREAS,  in order to  provide  additional  incentive  to  certain  persons
engaged by the Company to promote the  long-term  interests of the Company,  the
Board of Directors of the Company has  authorized  the  amendment of the Plan to
extend the  description  of those persons  eligible to receive  awards under the
Plan to include  consultants,  advisors  and other  persons  who render  similar
services to the Company on a regular basis;

     NOW, THEREFORE, the Plan be and hereby is amended as follows:

     A.  Article  I of the  Plan is  hereby  deleted  in its  entirety,  and the
following  substituted  in lieu  thereof to  constitute  said Article I from and
after the effectiveness of this Amendment:

                             I. Purpose of the Plan

     The Great Train Store Company 1994 Incentive Compensation Plan (the "Plan")
is  intended to provide a means  whereby  certain  key  employees,  consultants,
advisors and other persons who render similar  services to The Great Train Store
Company, a Delaware  corporation (the "Company") on a regular basis, may develop
a sense of  proprietorship  and  personal  involvement  in the  development  and
financial success of the Company and its subsidiaries,  and to encourage them to
remain with and devote their best efforts to the business of the Company and its
subsidiaries,   thereby   advancing   the  interests  of  the  Company  and  its
stockholders. Accordingly, the Company may grant to eligible participants awards
("Awards")  in the form of stock options  ("Options")  with respect to shares of
the Company's  common stock,  par value $0.01 per share (the "Stock") and in the
form of shares of Stock which are subject to certain  restrictions  and possible
forfeiture  ("Restricted  Stock").  Options  may  either be  nonqualified  stock
options  ("Nonqualified  Options") or options  ("Incentive Stock Options") which
are  intended to qualify as incentive  stock  options  under  Section 422 of the
Internal Revenue Code of 1986, as amended (the "Code").


<PAGE>


Notwithstanding  the foregoing,  participants  who are not also key employees of
the Company  shall not be entitled  to receive  awards in the form of  Incentive
Stock Options or Restricted Stock.

     B. The reference in the first sentence of the first paragraph of Article II
of the Plan to  "disinterested  persons" is hereby deleted in its entirety,  and
the term "non-employee director" as defined in paragraph (b)(3)(i) of Rule 16b-3
is  substituted  in lieu  thereof  from  and  after  the  effectiveness  of this
Amendment.

     C. The fourth  paragraph of Article II of the Plan is hereby deleted in its
entirety,  and the  following  substituted  in lieu thereof to  constitute  said
paragraph from and after the effectiveness of this Amendment:

     Only key  employees,  consultants,  advisors  and other  persons who render
similar  services  to the  Company  and its  subsidiaries  shall be  eligible to
receive  Awards  under the  Plan.  In  granting  Awards  to a  participant,  the
Committee shall take into  consideration  the  contribution  the participant has
made or may make to the  success  of the  Company or its  subsidiaries  and such
other considerations as the Committee shall determine.  The Committee shall also
have the authority to consult with and receive recommendations from officers and
other  employees  of the  Company  and its  subsidiaries  with  regard  to these
matters. In no event shall any participant or his or her legal  representatives,
heirs,  legatees,  distributees,  or successors have any right to participate in
the Plan, except to such extent, if any, as the Committee shall determine.

     D. Paragraph G. of Article IV of the Plan is hereby modified to include the
following phrase immediately before the first sentence of said paragraph:

         "If the participant is an employee of the Company and...."

     E. All references to "employee" in Articles VII, XI and XIII,  shall be and
hereby are deleted and the term "participant" substituted in lieu thereof.

     IN WITNESS  WHEREOF,  this  Amendment  is dated as of the 16th day of July,
1996.




                                      By:/s/ James H. Levi
                                         James H. Levi
                                         Chairman of the Board, President
                                         and Chief Executive Officer



                                   EXHIBIT 11

                         The Great Train Store Company
                       Computation of Per Share Earnings



<TABLE>
<CAPTION>
                                        
                                           For the Thirteen Weeks Ended            For the Thirty-nine Weeks Ended
                                         Sept. 30, 1995      Sept. 28, 1996      Sept. 30, 1995         Sept. 28, 1996 
                                         --------------      --------------      --------------         -------------- 

<S>                                          <C>                <C>                  <C>                    <C>  
Weighted Average of:

    
    
         Common Stock Outstanding            3,145,000          3,952,634            3,145,000              3,430,024

         Stock Options Outstanding                   -                  -                    -                      -

         Warrants Outstanding                        -                  -                    -                      -

                                           -----------         ----------           ----------            -----------
         Shares Outstanding                 3,145,000           3,952,634            3,145,000              3,430,024
                                            =========           =========            =========              =========


Net Loss                                   $ (231,506)         $ (303,961)          $ (971,522)           $(1,219,966)

Shares Outstanding                          3,145,000           3,952,634            3,145,000              3,430,024
                                            ---------           ---------            ---------              ---------

Net Loss Per Share                         $   ($0.07)         $    (0.08)          $    (0.31)           $     (0.36)
                                           ==========          ==========           ==========            =========== 



</TABLE>


WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>



<ARTICLE>                                               5
<NAME>                              The Great Train Store
<CURRENCY>                                     US Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                        9-MOS
<FISCAL-YEAR-END>                              Dec-28-1996
<PERIOD-START>                                 Dec-31-1995
<PERIOD-END>                                   Sep-28-1996
<CASH>                                         4,285,253
<SECURITIES>                                   0
<RECEIVABLES>                                  57,550
<ALLOWANCES>                                   0
<INVENTORY>                                    5,333,582
<CURRENT-ASSETS>                               9,676,385
<PP&E>                                         4,020,134
<DEPRECIATION>                                 1,242,253
<TOTAL-ASSETS>                                 12,668,397
<CURRENT-LIABILITIES>                          3,129,162
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       43,724
<OTHER-SE>                                     9,156,514
<TOTAL-LIABILITY-AND-EQUITY>                   12,668,397
<SALES>                                        8,783,692
<TOTAL-REVENUES>                               8,783,692
<CGS>                                          4,620,660
<TOTAL-COSTS>                                  4,620,660
<OTHER-EXPENSES>                               38,094
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             102,279
<INCOME-PRETAX>                                (1,219,966)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (1,219,966)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1,219,966)
<EPS-PRIMARY>                                  (.36)
<EPS-DILUTED>                                  0
        


</TABLE>



                                 Exhibit 99.1

Cautionary  Statement   Identifying  Important  Factors  that  Could  Cause  the
Company's  Actual  Results to Differ  from those  Projected  in Forward  Looking
Statements

The following factors could affect The Great Train Store Company's actual future
results,  including its merchandise sales,  expenses,  cash flow and net income,
and could cause them to differ from any forward-  looking  statements made by or
on behalf of the Company:

Due to the  importance  of the  Christmas  selling  season  to  many  retailers,
including the Company,  and the Company's efforts to open new stores late in the
year to capitalize on increased net sales during the Christmas season, net sales
in the fourth quarter of each year constitute a highly  disproportionate  amount
of net sales for the entire year and,  historically,  has represented all of the
Company's  income from  operations.  As a result,  the Company's annual earnings
have been and will continue to be heavily dependent on the results of operations
in the fourth quarter of each year.

Changes  in  consumer  tastes,  spending  habits,  national,  regional  or local
economic  conditions,  population  and  traffic  patterns,  all of  which  could
adversely affect Company sales, expenses and profitability.  In particular,  the
Company  could be affected by an adverse  change in the  popularity of trains in
general or in the Shining Time Station television series in particular, products
related to which have represented a significant  portion of the Company's annual
net sales in the past few years. There can be no assurance that the Company will
be able to successfully  anticipate and respond to changing conditions affecting
consumer  acceptance of its  merchandise. 

The results  achieved to date by The Great Train Stores may not be indicative of
future operating  results.  Moreover,  because of the relatively small number of
stores,  poor operating  results at any one store or any  unsuccessful new store
opening  could  negatively  impact the  Company's  results from  operations to a
greater  extent  than would be the case in a larger  chain.  

The Company's  continued  success and expansion  depends,  in large part, on the
continued availability of its existing locations and on the Company's ability to
identify and secure suitable  additional  locations on acceptable terms in which
to construct  new stores.  The rate of new store  openings is subject to various
contingencies,   many  which  of  are  beyond  the  Company's   control.   These
contingencies  include,  among others,  the  availability of new retail space in
locations and on terms considered  acceptable by the Company and the progress of
construction  of the Company's  new stores and of the shopping  centers in which
they are to be  located  and the  ability  to find,  successfully  acquire,  and
effectively  operate existing stores.  Moreover,  store construction and opening
costs  could be higher  than  expected,  and the  Company may reduce the rate at
which it opens new stores. While some of the Company's leases contain provisions
for renewal terms, there can be no assurance that such space will continue to be
available  to the  Company  after the  expiration  of the  renewal  terms or, if
available,  that such space could be obtained on terms considered  acceptable by
the  Company.  Further,  certain of the renewal  terms  provide for  substantial
increases in occupancy costs. In addition,  deterioration of shopping centers in
which The Great Train  Stores are located or  increased  competition  from newly
constructed centers could necessitate  renovation of The Great Train Store or of
the center in which it is located or otherwise  adversely  impact the  Company's
sales and/or expenses. The need for such renovations could involve unanticipated
capital  expenditures  or result in a decrease  in customer  traffic,  either of
which could adversely affect the Company's operating results. 

<PAGE>

The Company faces substantial competition for consumer dollars,  suitable retail
locations,  management  personnel and products from specialty retailers and mass
merchandisers,  including toy stores and  merchandisers of gifts  alternative to
those  offered  by  the  Company.  The  Company  also  experiences   significant
competition  for customers from  companies  which market  products  primarily or
exclusively by mail order.  Competition  from such sources could increase in the
future.   Certain  of  the  Company's  competitors  have  substantially  greater
financial,  marketing and other resources than the Company,  and there can be no
assurance that the Company will be able to compete successfully with them in the
future.

The Company's  business is dependent,  in part, upon its ability to purchase and
take timely delivery of merchandise. Numerous factors, many of which are outside
the Company's control,  could impair the Company's ability to purchase specialty
merchandise  or delay the  delivery  of  merchandise  to the  Company's  stores.
Significant deviations in the amount of merchandise delivered or in the delivery
schedule  could  result in lost sales due to  inadequate  inventory,  especially
during the Christmas  selling season,  and have a material adverse effect on the
Company's  operating results.  In order to successfully  continue and manage its
expansion  strategy,  the  Company  will be  dependent  on its ability to retain
existing personnel and to hire, train and supervise additional personnel for the
new  stores to be  opened  while  maintaining  satisfactory  levels of  customer
service at existing stores.

The  Company's  quarterly  operating  results can be expected to  fluctuate as a
result of seasonal  fluctuations in consumer demand for the Company's  products,
which is  highest  during  the  fourth  quarter.  A  significant  portion of the
Company's  operating expenses are relatively fixed and there can be no assurance
that the Company will report income from  operations in any particular  quarter.
Accordingly,  the market  price of the common  stock and the  warrants  could be
subject  to wide  fluctuations  in price  and  volume in  response  to actual or
anticipated  variations  in quarterly  operating  results and a variety of other
factors.  

The trading of the  Company's  securities  on the Nasdaq Small Cap Market and on
The Pacific Stock Exchange ("PSE") is conditioned on the Company meeting certain
asset, capital and surplus, earnings and stock price tests. If the Company fails
any of these tests,  the common stock may be delisted from trading on the Nasdaq
Small Cap Market or on PSE. The effects of delisting include the limited release
of the market prices of the Company's  securities and more limited news coverage
of the Company.  Delisting  may restrict  investors'  interest in the  Company's
securities  and  materially  adversely  affect the trading market and prices for
such securities and the Company's  ability to issue additional  securities or to
secure  additional  financing.  In addition to the risk of  volatility  of stock
prices, in general, and possible delisting,  low price stocks are subject to the
additional risks of additional federal and state regulatory requirements and the
potential loss of effective trading markets. In particular,  if the common stock
were  delisted from trading on the Nasdaq Small Cap Market and the trading price
of the common  stock was less than $5.00 per share,  the common  stock  could be
subject to Rule 15g-9 under the  Securities  Exchange  Act of 1934,  as amended,
which, among other things,  requires that  broker/dealers  satisfy special sales
practice  requirements,  including  making  individualized  written  suitability
determinations  and  receiving  a  purchaser's  written  consent  prior  to  any
transaction. If the Company's securities were delisted and the trading price was
less than $5.00 per share,  the Company's  securities could also be deemed penny
stocks  under the  Securities  Enforcement  and Penny Stock  Reform Act of 1990,
which would  require  additional  disclosure  in  connection  with trades in the
Company's securities, including the delivery of a disclosure schedule explaining
the nature and risks of the penny stock market. Such requirements could severely
limit the liquidity of the Company's  securities and the ability of stockholders
to  sell  their  securities  in  the  secondary  market.  

<PAGE>


The Company's Certificate of Incorporation and Bylaws include certain provisions
providing for staggered election of directors,  broad authority for the Board of
Directors  to issue up to  2,000,000  shares  of  preferred  stock  having  such
attributes as it may determine without stockholder  approval and restrictions on
the ability of stockholders to call special  meetings of  stockholders.  Each of
these provisions could have the effect of discouraging, delaying or preventing a
change in control of the  Company,  diminishing  opportunities  for  stockholder
participation  in tender  offers,  reducing  the  influence of  stockholders  in
corporate  governance  and  inhibiting  fluctuations  in the market price of the
common stock that could result from attempted takeovers of the Company.

The  Company  may  require  additional  financing.  There  can be no  assurance,
however, that any such external funding will be available to the Company, or, if
available,  that such  funding  will be  available  on terms  acceptable  to the
Company.



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