MEDIA ARTS GROUP INC
S-8, 1998-05-01
COMMERCIAL PRINTING
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<PAGE>

    As filed with the Securities and Exchange Commission on May 1, 1998.

                                                Registration No. 333-         
- ------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                                 FORM S-8

                           REGISTRATION STATEMENT
                                   UNDER
                         THE SECURITIES ACT OF 1933

                           MEDIA ARTS GROUP, INC.
          (Exact name of registrant as specified in its charter)
   
            Delaware                                          77-0354419     
- -------------------------------                          -------------------
(State or other jurisdiction of                           (I.R.S. Employer 
 incorporation or organization)                          Identification No.)

                              521 Charcot Avenue
                          San Jose, California 95131
                          --------------------------
                            (Address of Principal
                         Executive Offices) (Zip Code)

              MEDIA ARTS GROUP, INC. EMPLOYEES STOCK OPTION PLAN

    MEDIA ARTS GROUP, INC. CONSULTANT NONQUALIFIED STOCK OPTION AGREEMENTS
                            (Full title of plan)
                            --------------------

                               CRAIG A. FLEMING
                     President & Chief Executive Officer
                            Media Arts Group, Inc.
                    521 Charcot Avenue, San Jose, CA 95131
                                (408) 324-2020
               -------------------------------------------------
(Name, address and telephone number, including area code, of agent for service)

                       CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------------
                                                  Proposed Maximum           Proposed Maximum         
Title of Securities          Amount To Be         Offering Price per         Aggregate Offering       Amount of            
To Be Registered             Registered (1)       Share (2)                  Price (2)                Registration Fee (2) 
<S>                          <C>                  <C>                        <C>                      <C>
- ---------------------------------------------------------------------------------------------------------------------------
Common Stock                 400,000              $16.02                     $6,408,000               $1,890.00
$0.01 par value
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1)  Calculated pursuant to General Instruction E on Form S-8.

(2)  Estimated for the purpose of calculating the registration fee (i) 
pursuant to Rule 457(h) on the basis of a weighted average exercise price per 
share of outstanding options for an aggregate of 102,310 shares at $5.35 per 
share and (ii) pursuant to Rule 457(c) for the remaining 297,690 shares 
registered hereunder based on the average high and low prices for the 
Registrant's Common Stock as reported on the Nasdaq National Stock Market on 
April 27, 1998. 

- ------------------------------------------------------------------------------
                              Page 1 of 41 Pages
                       Exhibit Index Appears on Page 10.
<PAGE>

                                    PART I

             INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

ITEM 1.        PLAN INFORMATION.*

ITEM 2.        REGISTRANT INFORMATION AND EMPLOYEE PLAN ANNUAL INFORMATION.*

               *    Information required by Part I to be contained in the 
                    Section 10(a) prospectus is omitted from this 
                    Registration Statement in accordance with Rule 428 under 
                    the Securities Act of 1933, as amended, and the Note to 
                    Part I of Form S-8. 

                                    PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT 

ITEM 3.        INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.

     The following documents filed with the Securities and Exchange 
Commission (the "Commission") by Media Arts Group, Inc. (the "Registrant"), 
are hereby incorporated by reference in this Registration Statement:

1.   The Registrant's Registration Statement on Form S-8 (Registration No. 
     33-87090) filed with the Commission on December 6, 1994, except for the 
     incorporation by reference contained therein of the Registrant's 
     Prospectus dated August 3, 1994 filed by the Registrant pursuant to Rule 
     424(b) relating to its Registration Statement on Form S-1 (No. 
     33-79744); 

2.   The Registrant's Registration Statement on Form S-8 (Registration 
     No.333-00154) filed with the Commission on January 17, 1996; 

3.   The Registrant's Annual Report on Form 10-K for the fiscal year ended 
     March 31, 1997 (including items incorporated by reference from the 
     Registrant's Proxy Statement for its 1997 Annual Meeting of 
     Stockholders);

4.   The Registrant's Quarterly Report on Form 10Q for the quarterly periods 
     ended June 30, 1997, September 30, 1997 and December 31, 1997; and

5.   The description of the Registrant's Common Stock contained in the 
     Registration Statement on Form 8-A (No. 0-24294), filed on June 9, 1994 
     with the Commission pursuant to Section 12 of the Securities Exchange 
     Act of 1934, as amended, (the "Exchange Act") including any subsequent 
     amendment or report filed for the purpose of updating such description.


                                      2
<PAGE>

     In addition, all documents subsequently filed by the Registrant pursuant 
to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to the 
filing of a post-effective amendment which indicates that all securities 
offered have been sold or which deregisters all securities then remaining 
unsold, shall be deemed to be incorporated by reference to this Registration 
Statement and to be a part hereof from the date of filing of such documents.

     Any statement contained in a document incorporated by reference herein 
shall be deemed to be modified or superseded for purposes of this 
Registration Statement to the extent that a statement herein or in any other 
subsequently filed document which also is or is deemed to be incorporated by 
reference herein modifies or supercedes such statement.  Any such statement 
so modified or superseded shall not be deemed, except as so modified or 
superseded to constitute a part of this Registration Statement.

ITEM 4.        DESCRIPTION OF SECURITIES.

     Not Applicable.

ITEM 5.        INTERESTS OF NAMED EXPERTS AND COUNSEL.

     Not Applicable.

ITEM 6.        INDEMNIFICATION OF OFFICERS AND DIRECTORS.

     As permitted by Section 145 of the Delaware General Corporation Law (the 
"DGCL"), the Registrant's Amended and Restated Certificate of Incorporation 
includes a provision that eliminates the personal liability of its directors 
for monetary damages for breach of fiduciary duty as a director, except for 
liability (i) for any breach of the director's duty of loyalty to the 
Registrant or its stockholders; (ii) for acts or omissions not in good faith 
or which involve intentional misconduct or a knowing violation of the law; 
(iii) pursuant to Section 174 of the DGCL; or (iv) for any transaction from 
which the director derived an improper personal benefit. 

     In addition, the Bylaws of the Registrant provide that (i) the 
Registrant shall indemnify any person who was or is a party or is threatened 
to be made a party to any action, suit or proceeding by reason of the fact 
that he or she is or was a director or officer of the Registrant, or is or 
was serving in certain capacities of other enterprises (including, for 
example, subsidiaries of the Registrant) at the Registrant's request, 
including those circumstances in which indemnification would otherwise be 
discretionary; (ii) expenses incurred by a director or officer arising from a 
threatened or pending action, suit or proceeding shall be paid by the 
Registrant in advance of final disposition of the action upon receipt of an 
undertaking by or on behalf of such director or officer to repay such amount 
if ultimately he is not entitled to indemnification; and (iii) the rights 
conferred in the Bylaws are not exclusive and the Registrant is authorized to 
enter into indemnification agreements with its directors, officers and 
employees. The Bylaws permit the Registrant to maintain director and officer 
liability insurance for its directors and officers whether or not the 
Registrant would have the power or the obligation to indemnify them against 
such liability under the indemnification provisions of the Bylaws. 


                                     3
<PAGE>

     The Registrant has obtained a policy of directors' and officers' 
liability insurance for its directors and officers to insure directors and 
officers against the costs of defense, settlement or payment of a judgment 
under certain circumstances. The Registrant has entered into employment 
agreements with certain of its executive officers and indemnity agreements 
with certain of its directors that provide indemnity as allowed by Section 
145 of the DGCL and the Bylaws. 

ITEM 7.        EXEMPTION FROM REGISTRATION CLAIMED.

     Not Applicable.

ITEM 8.        EXHIBITS.

<TABLE>
<CAPTION>
NUMBER        EXHIBIT
- ------        -------
<S>           <C>
5.1           Opinion of Latham & Watkins

10.1          Media Arts Group, Inc. Employees Stock Option Plan

10.2          Form of Media Arts Group, Inc. Consultant Nonqualified Stock 
              Option Agreement

23.1          Consent of Price Waterhouse LLP

23.2          Consent of Latham & Watkins (incorporated in Exhibit 5.1)

24.1          Power of Attorney (incorporated in the Signature Page to the 
              Registration Statement)
</TABLE>

ITEM 9.        UNDERTAKINGS.

     (a)       The undersigned Registrant hereby undertakes:

          (1)  To file, during any period in which offers or sales are being 
               made of the securities registered hereby, a post-effective 
               amendment to this Registration Statement:

            (i)    To include any prospectus required by Section 10(a)(3) of 
                   the Securities Act of 1933;

            (ii)   To reflect in the prospectus any facts or events arising 
                   after the effective date of this Registration Statement 
                   (or the most recent post-


                                      4
<PAGE>

                   effective amendment thereof) which, individually or in 
                   the aggregate, represent a fundamental change in the 
                   information set forth in this Registration Statement.  
                   Notwithstanding the foregoing, any increase or decrease in 
                   volume of securities offered (if the total dollar value of 
                   securities offered would not exceed that which was 
                   registered) and any deviation from the low or high end of 
                   the estimated maximum offering range may be reflected in 
                   the form of prospectus filed with the Commission pursuant 
                   to Rule 424(b) if, in the aggregate, the changes in volume 
                   and price represent no more than a 20% change in the 
                   maximum aggregate offering price set forth in the 
                   "Calculation of Registration Fee" table in the effective 
                   registration statement;

            (iii)  To include any material information with respect to the 
                   plan of distribution not previously disclosed in this 
                   Registration Statement or any material change to such 
                   information in this Registration Statement;

               PROVIDED, HOWEVER, that paragraphs (a)(1)(i) and (a)(1)(ii) do 
               not apply if the information required to be included in a 
               post-effective amendment by those paragraphs is contained in 
               periodic reports filed by the Registrant pursuant to Section 
               13 or Section 15(d) of the Securities Exchange Act of 1934 
               that are incorporated by reference in this Registration 
               Statement.

          (2)  That, for the purpose of determining any liability under the 
               Securities Act of 1933, each such post-effective amendment 
               shall be deemed to be a new registration statement relating to 
               the securities offered therein, and the offering of such 
               securities at that time shall be deemed to be the initial BONA 
               FIDE offering thereof.

          (3)  To remove from registration by means of a post-effective 
               amendment any of the securities being registered which remain 
               unsold at the termination of the offering.

     (b)       The undersigned Registrant hereby further undertakes that, for 
          purposes of determining any liability under the Securities Act of 
          1933, each filing of the Registrant's annual report pursuant to 
          Section 13(a) or Section 15(d) of the Securities Exchange Act of 
          1934 that is incorporated by reference in this Registration 
          Statement shall be deemed to be a new registration statement 
          relating to the securities offered therein, and the offering of 
          such securities at that time shall be deemed to be the initial BONA 
          FIDE offering thereof.

     (c)       Insofar as indemnification for liabilities arising under the 
          Securities Act of 1933 may be permitted to directors, officers and 
          controlling persons of the Registrant pursuant to the foregoing 
          provisions, or otherwise, the Registrant has been advised that in 
          the opinion of the Commission such indemnification is against 
          public policy as 


                                    5
<PAGE>

          expressed in the Act and is, therefore, unenforceable. In the event 
          that a claim for indemnification against such liabilities (other 
          than the payment by the Registrant of expenses incurred or paid by 
          a director, officer or controlling person of the Registrant in the 
          successful defense of any action, suit or proceeding) is asserted 
          by such director, officer or controlling person in connection with 
          the securities being registered, the Registrant will, unless in the 
          opinion of its counsel the matter has been settled by controlling 
          precedent, submit to a court of appropriate jurisdiction the 
          question whether such indemnification by it is against public 
          policy as expressed in the Act and will be governed by the final 
          adjudication of such issue.


                                      6
<PAGE>

                                  SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the 
Registrant certifies that it has reasonable grounds to believe that it meets 
all of the requirements for filing on  Form S-8, and has caused this 
Registration Statement to be signed on its behalf by the undersigned, 
thereunto duly authorized, in the City of San Jose, State of California, on 
April 30, 1998.

                                       MEDIA ARTS GROUP, INC.

                                       By:      /s/ Craig A. Fleming
                                          --------------------------------
                                           Craig A. Fleming
                                           President & Chief Executive Officer
                                           (Principal Executive Officer)



                                       By:    /s/ Raymond A. Peterson
                                          --------------------------------
                                           Raymond A. Peterson
                                           Senior Vice President,
                                           Chief Financial Officer
                                           (Principal Financial Officer)



                                       By:      /s/ Greg H.L. Nash
                                          --------------------------------
                                           Greg H.L. Nash
                                           Controller
                                           (Principal Accounting Officer)


                                     7
<PAGE>

                              POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENT, that each person whose signature  appears 
below constitutes and appoints James F. Landrum, Jr. and Raymond A. Peterson, 
and each of them, his true and lawful attorneys-in-fact and agents, each with 
full power of substitution and resubstitution, for him and in his name, place 
and stead, in any and all capacities, to sign any and all amendments 
(including post-effective amendments) to this Registration Statement, and to 
file the same, with all exhibits thereto and other documents in connection 
therewith, with the Securities and Exchange Commission, granting unto said 
attorneys-in-fact and agents, and each of them, full power and authority to 
do and perform each and every act and thing requisite and necessary to be 
done in order to effectuate the same as fully, to all intents and purposes, 
as he might or could do in person, hereby ratifying and confirming all that 
each of said attorneys-in-fact and agents, or any of them, may lawfully do or 
cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, this 
Registration Statement has been signed by the following persons in the 
capacities and on the dates indicated:

<TABLE>
<CAPTION>
     Signature                           Title                              Date
     ---------                           -----                              ----
<S>                           <C>                                       <C>
 /s/ Craig A. Fleming         President & Chief Executive Officer       April 30, 1998 
- ---------------------------   (Principal Executive Officer)
Craig A. Fleming


  /s/ Raymond A. Peterson     Senior Vice President, Chief Financial    April 30, 1998
- ---------------------------   Officer (Principal Financial Officer)
   Raymond A. Peterson


    /s/ Greg H.L. Nash        Controller                                April 30, 1998
- ---------------------------   (Principal Accounting Officer)
     Greg H.L. Nash 


  /s/ Kenneth E. Raasch       Chairman                                  April 30, 1998
- ---------------------------   
    Kenneth E. Raasch


   /s/ Michael L. Kiley       Director                                  April 30, 1998
- ---------------------------   
     Michael L. Kiley


   /s/ Thomas Kinkade         Director                                  April 30, 1998
- ---------------------------   
      Thomas Kinkade


   /s/ Norman T. Mahoney      Director                                  April 30, 1998
- ---------------------------   
    Norman T. Mahoney
</TABLE>


                                      8
<PAGE>

<TABLE>
<S>                           <C>                                       <C>
   /s/ Norman A. Nason        Director                                  April 30, 1998
- ---------------------------   
    Norman A. Nason
</TABLE>


                                      9
<PAGE>

                              INDEX TO EXHIBITS

<TABLE>
<CAPTION>
                                                                         PAGE 
NUMBER        EXHIBIT                                                    NUMBERS
- ------        -------                                                    -------
<S>           <C>                                                        <C>
5.1           Opinion of Latham & Watkins                                 11

10.1          Media Arts Group, Inc. Employees Stock Option Plan          13

10.2          Form of Media Arts Group, Inc. Consultant Nonqualified      27
              Stock Option Agreement

23.1          Consent of Price Waterhouse LLP                             40

23.2          Consent of Latham & Watkins (incorporated in Exhibit 5.1)   11

24.1          Power of Attorney (incorporated in the Signature Pages to    7
              the Registration Statement)
</TABLE>

                                      10


<PAGE>

                                    EXHIBIT 5.1

                            OPINION OF LATHAM & WATKINS



                                      11
<PAGE>

                                   April 30, 1998

Media Arts Group, Inc.
521 Charcot Avenue
San Jose, California 95131

Re:  MEDIA ARTS GROUP, INC. COMMON STOCK $0.01 PAR VALUE

Ladies and Gentlemen:

     At your request, we have examined the Registration Statement on Form S-8 
(the "Registration Statement") which Media Arts Group, Inc. (the "Company") 
intends to file with the Securities and Exchange Commission in connection 
with the registration under the Securities Act of 1933, as amended, of an 
aggregate of 400,000 shares of Common Stock, par value of $0.01 per share 
(the "Shares") to be sold by the Company under the Media Arts Group, Inc. 
Employees Stock Option Plan and Media Arts Group, Inc. Consultant 
Nonqualified Stock Option Agreements dated as of May 21, 1997, June 19, 1997, 
August 29, 1997, September 10, 1997, October 1, 1997, October 31, 1997 and 
December 1, 1997 (collectively, the "Plans").  We are familiar with the 
proceedings undertaken and to be taken in connection with the authorization, 
issuance and sale of the Shares. Additionally, we have examined such 
questions of law and fact as we have considered necessary or appropriate for 
purposes of this opinion.

     Based upon the foregoing, we are of the opinion that the Shares have 
been duly authorized, and upon issuance of the Shares under the terms of the 
Plans and delivery and payment therefor of legal consideration in excess of 
the aggregate par value of the Shares issued, such Shares will be validly 
issued, fully paid and nonassessable.

     We consent to your filing this opinion as an exhibit to the Registration 
Statement.


                                       Very truly yours,


                                       /s/ LATHAM & WATKINS
                                       LATHAM & WATKINS


                                      12

<PAGE>

                                 EXHIBIT 10.1

              MEDIA ARTS GROUP, INC. EMPLOYEES STOCK OPTION PLAN 


                                      13
<PAGE>

                              MEDIA ARTS GROUP, INC.
                           EMPLOYEES STOCK OPTION PLAN
                           ---------------------------
                   Amended and Restated as of October 22, 1997



MEDIA ARTS GROUP, INC. hereby adopts a stock option plan for the benefit of 
certain persons and subject to the terms and provisions set forth below.

     1.   DEFINITIONS.  The following terms shall have the meanings set forth 
below whenever used in this instrument:

          (a)  The word "Board" shall mean the Board of Directors of the 
               Company.

          (b)  The word "Code" shall mean the United States Internal Revenue 
               Code of 1986, as amended, or successor provisions of future 
               United States revenue laws (Title 26 of the United States 
               Code).

          (c)  The word "Committee" shall mean the Compensation Committee of 
               the Board, which committee shall satisfy the requirements of 
               (i) Rule 16b-3((c)(2)(i) under the Exchange Act, as such Rule 
               may be amended in the future and (ii) Section 162(m) of the 
               Code, as such Section may be amended in the future.

          (d)  The words "Common Stock" shall mean the common stock, $.01 par 
               value, of the Company.

          (e)  The word "Company" shall mean Media Arts Group, Inc., a 
               Delaware corporation, and any successor thereto which shall 
               maintain this Plan.

          (f)  The word "Disability" shall mean the Optionee's inability to 
               engage in substantial gainful activity for the Company by 
               reason of any medically determinable physical or mental 
               impairment which can be expected to result in death or which 
               has lasted or can be expected to last for a continuous period 
               of not less than 12 months, as determined by the Committee 
               pursuant to written certificate of such Disability from a 
               physician acceptable to the Committee.

          (g)  The word "Employee" shall mean any person who is determined by 
               the Committee to be a high-level executive officer or other 
               valuable managerial or technical employee of either the 
               Company or any Subsidiary.

          (h)  The words "Exchange Act" shall mean the Securities Exchange 
               Act of 1934, as amended.


                                      14
<PAGE>

          (i)  The words "Incentive Stock Option" shall mean any option which 
               qualifies as an Incentive Stock Option under terms of Section 
               422 of the Code.

          (j)  The word "Officer" shall mean an officer of the Company or any 
               Subsidiary, as defined in Rule 16a-1(f) under the Exchange 
               Act, as such Rule may be amended in the future. 

          (k)  The word "Optionee" shall mean any Employee to whom a stock 
               option has been granted pursuant to this Plan.

          (l)  The word "Plan" shall mean this instrument, the Media Arts 
               Group, Inc. Employees Stock Option Plan, as it is originally 
               adopted and as it may be amended hereafter.

          (m)  The word "Subsidiary" shall mean any corporation at least 50% 
               of the common stock of which is owned directly or indirectly 
               by the Company.

          (n)  The words "Substantial Shareholder" shall mean any Employee 
               who owns directly and through attribution more than 10% of the 
               total combined voting power of all classes of stock of either 
               the Company or any Subsidiary. Ownership shall be determined 
               in accordance with Section 424(d) of the Code and lawful 
               applicable regulations.

     2.   PURPOSE OF THE PLAN.  The purpose of the Plan is to provide 
Employees of the Company and its Subsidiaries with greater incentive to serve 
and promote the interests of the Company and its shareholders.  The premise 
of the Plan is that, if such persons acquire a proprietary interest in the 
business of the Company or increase such proprietary interest as they may 
already hold, then the incentive of such persons to work toward the Company's 
continued success will be commensurably increased. Accordingly, the Company 
will, from time to time during the effective period of the Plan, grant to 
such Employees as may be selected to participate in the Plan options to 
purchase Common Shares on the terms and subject to the conditions set forth 
in the Plan.  Options may be either Incentive Stock Options or non-qualified 
stock options.

     3.   EFFECTIVE DATE OF THE PLAN.  The Plan shall become effective on 
February 1, 1994, subject to approval by holders of a majority of the 
outstanding shares of voting capital stock of the Company.  In the event that 
the foregoing condition is not satisfied within twelve (12) months after the 
date the Plan is adopted, the Plan and any options granted hereunder shall be 
null and void.  If, however, the Plan is so approved, subject to the 
provisions of Section 8, no further shareholder approval shall be required 
with respect to the granting of any options pursuant to the Plan.

     4.   ADMINISTRATION OF THE PLAN.  The Plan shall be administered by the 
Compensation Committee of the Board.  A majority of the Committee shall 
constitute a quorum, and the acts of a majority of the members present at any 
meeting at which a quorum is present, or acts approved in 


                                    15
<PAGE>

writing by all of the members, shall be acts of the Committee.  Subject to 
the terms and conditions of the Plan, the Committee shall have full and final 
authority in its absolute discretion:

          (a)  To select the Employees to whom options will be granted;

          (b)  To determine the number of shares of Common Stock subject to 
               any option;

          (c)  To determine the time or times when options will be granted;

          (d)  To determine the option price of shares of Common Stock 
               subject to an option;

          (e)  To determine the time or times when each option may be 
               exercised and the duration of the exercise period;

          (f)  To determine at the time of grant of an option whether and to 
               what extent such option is an Incentive Stock Option under 
               Section 422 of the Code and regulations thereunder as the same 
               or any successor statute or regulations may at the time be in 
               effect;

          (g)  To determine whether stock appreciation rights shall be made 
               part of any option grant pursuant to Section 9 hereof (such 
               determination to be made after the Committee has consulted 
               with the Chief Financial Officer of the Company regarding the 
               impact of such a grant upon the earnings of the Company), the 
               method of valuing the stock appreciation rights and whether 
               the stock appreciation rights may be exercised in lieu of or 
               in addition to the related option;

          (h)  To prescribe the form of the option agreements governing the 
               options which are granted under the Plan and to set the 
               provisions of such option agreements as the Committee may deem 
               necessary or desirable provided such provisions are not 
               contrary to the terms and conditions of either the Plan or, 
               where the option is an Incentive Stock Option, Section 422 of 
               the Code and regulations thereunder as the same or any 
               successor statute or regulations may at the time be in effect;

          (i)  To adopt, amend and rescind such rules and regulations as, in 
               the Committee's opinion, may be advisable in the 
               administration of the Plan; and

          (j)  To construe and interpret the Plan, the rules and regulations 
               and the instruments evidencing options granted under the Plan 
               and to make all other determinations deemed necessary or 
               advisable for the administration of the Plan.


                                     16
<PAGE>

Any decision made or action taken by the Committee in connection with the 
administration, interpretation, and implementation of the Plan and of its 
rules and regulations, shall, to the extent permitted by law be conclusive 
and binding upon all Optionees under the Plan and upon any person claiming 
under or through such an Optionee.  Neither the Committee nor any of its 
members shall be liable for any act taken by the Committee pursuant to the 
Plan.  No member of the Committee shall be liable for the act of any other 
member.

     5.   PERSONS ELIGIBLE FOR OPTIONS.  Subject to the restrictions herein 
contained, options may be granted from time to time in the discretion of the 
Committee only to such Employees, as designated by the Committee, whose 
initiative and efforts contribute or may be expected to contribute to the 
continued growth and future success of the Company and/or its Subsidiaries. 
Notwithstanding the preceding sentence, an Employee who renounces in writing 
any right he may have to receive stock options under the Plan shall not be 
eligible to receive any stock options under the Plan.  No option shall be 
granted to any Employee during any period of time when he is on leave of 
absence.  The Committee may grant more than one option, with or without stock 
appreciation rights, to the same Employee.

     6.   SHARES SUBJECT TO THE PLAN.     Subject to the provisions of 
Section 9 concerning payment for stock appreciation rights in shares of 
Common Stock and subject to the provisions of the next succeeding paragraph 
of this Section 6, the aggregate number of shares of Common Stock for which 
options may be granted under the Plan shall be 1,124,863 shares of Common 
Stock.  Either treasury or authorized and unissued shares of Common Stock, or 
both, in such amounts, within the maximum limits of the Plan, as the 
Committee shall from time to time determine, may be so issued.  All shares of 
Common Stock which are the subject of any lapsed, expired or terminated 
options may be made available for reoffering under the Plan to any Employee.  
If an option granted under this Plan is exercised pursuant to the terms and 
conditions determined by the Committee under Subsection 7(d), and a stock 
appreciation right is not granted in conjunction with the option pursuant to 
Section 9, any shares of Common Stock which are the subject thereof shall not 
thereafter be available for reoffering under the Plan to any Employee.  If a 
stock appreciation right is granted in conjunction with an option pursuant to 
Section 9, and if the option agreement with the Optionee provides that 
exercise of the stock appreciation right shall be in lieu of exercise of the 
options, and the stock appreciation right is thereafter exercised in whole or 
in part, then the option or the portion thereof with respect to which the 
stock appreciation right was exercised shall be deemed to have been exercised 
and the shares of Common Stock which otherwise would have been issued upon 
exercise of such option, to the extent not used in payment for the stock 
appreciation rights, may be made available for reoffering under the Plan to 
any Employee.

     In the event that subsequent to the date of adoption of the Plan by the 
Board, the outstanding shares of Common Stock are, as a result of a stock 
split, stock dividend, combination or exchange of shares, exchange for other 
securities, reclassification, reorganization, redesignation, merger, 
consolidation, recapitalization, spin-off, split-off, split-up or other such 
change (including, without limitation, any transaction described in Section 
424(a) of the Code) or a special dividend or other distribution to the 
Company's shareholders, increased or decreased or changed into or exchanged 
for a different number or kind of shares of stock or other securities of the 
Company, then (i) there shall automatically be substituted for each share of 
Common Stock subject to an unexercised 


                                     17
<PAGE>

option granted under the Plan and each share of Common Stock available for 
additional grants of options under the Plan the number and kind of shares of 
stock or other securities into which each outstanding share of Common Stock 
shall be exchanged, (ii) the option price per share of Common Stock or unit 
of securities shall be increased or decreased proportionately so that the 
aggregate purchase price for the securities subject to the option shall 
remain the same as immediately prior to such event, and (iii) the Committee 
shall make such other adjustments to the securities subject to options, the 
provisions of the Plan, and option agreements as may be appropriate, 
equitable, in order to prevent dilution or enlargement of option rights and 
in compliance with the provisions of Section 424(a) of the Code to the extent 
applicable and any such adjustment shall be final, binding and conclusive as 
to each Optionee. Any such adjustment may, in the discretion of the 
Committee, provide for the elimination of fractional shares.

     7.   OPTION PROVISIONS.

          (a)  OPTION PRICE.  The option price per share of Common Stock 
which is the subject of an option under the Plan shall be determined by the 
Committee at the time of grant but shall not be less than one hundred percent 
(100%) of the fair market value of a share of Common Stock on the date the 
option is granted; provided, however, that if an Employee to whom an 
Incentive Stock Option is granted is at the time of the grant a Substantial 
Shareholder, the option price per share of Common Stock shall be determined 
by the Committee but shall never be less than one hundred ten percent (110%) 
of the fair market value of a share of Common Stock on the date the option is 
granted.  Such fair market value shall be determined in accordance with 
procedures to be established by the Committee.  The date on which the 
Committee approves the granting of an option shall be deemed for all purposes 
hereunder the date on which the option is granted.

          (b)  PERIOD OF OPTION.  The Committee shall determine when each 
option is to expire but no option shall be exercisable after ten (10) years 
have elapsed from the date upon which the option is granted; provided, 
however, that no Incentive Stock Option granted to a person who is a 
Substantial Shareholder at the time of the grant of such option shall be 
exercisable after five (5) years have elapsed from the date upon which the 
option is granted.  Each option shall be subject to earlier termination as 
provided in Subsection 7(e) hereunder.

          (c)  LIMITATION ON EXERCISE AND TRANSFER OF OPTION. Except as the 
Committee may otherwise provide with respect to Options granted to Employees 
who are not Officers, no Option (or any related stock appreciation right 
described in Section 9) may be exercised in whole or in part during the six 
months after the Option is granted.  Except as otherwise provided in the 
event of an Optionee's death, only the Optionee may exercise an option, 
provided that a guardian or other legal representative who has been duly 
appointed for such Optionee may exercise an option on behalf of the Optionee. 
No option granted hereunder shall be transferable other than (i) by the Last 
Will and Testament of the Optionee or, if the Optionee dies intestate, by the 
applicable laws of descent and distribution, or (ii) to the extent approved 
by the Committee, pursuant to a qualified domestic relations order as defined 
by the Code or the rules thereunder.  No option granted hereunder may be 
pledged or hypothecated, nor shall any such option be subject to execution, 
attachment or similar process.


                                     18
<PAGE>

          (d)  CONDITIONS GOVERNING EXERCISE OF OPTION.  The Committee may, 
in its absolute discretion, either require that, prior to the exercise of any 
option granted hereunder, the Optionee shall have been an employee for a 
specified period of time after the date such option was granted, or make any 
option granted hereunder immediately exercisable.  Each option shall be 
subject to such additional restrictions or conditions with respect to the 
right to exercise and the time and method of exercise as shall be prescribed 
by the Committee.  Upon satisfaction of any such conditions, the option may 
be exercised in whole or in part at any time during the option period, but 
this right of exercise shall be limited to whole shares, unless the Committee 
shall otherwise provide.  Options shall be exercised by the Optionee giving 
written notice to the Secretary of the Company at its principal office, by 
certified mail, return receipt requested, of the Optionee's exercise of the 
option and the number of shares with respect to which the option is being 
exercised.  Such notice shall be accompanied either by (1) full payment of 
the purchase price in cash or (2) with the consent of the Committee (i) 
shares of Common Stock having a fair market value on the date the option is 
exercised equal to that portion of the purchase price for which payment in 
cash is not made, or (ii) pursuant to a loan, which the Company may make 
available, evidenced by a promissory note, the terms and conditions of which 
shall be determined by the Committee in its sole and absolute discretion or 
(iii) shares of Common Stock issuable to the Optionee upon exercise of the 
option, with a fair market value on the date of option exercise equal to the 
purchase price of the shares with respect to which such option or portion 
thereof is exercised or (iv) payment may be made by the delivery (on a form 
prescribed by the Company) of an irrevocable direction to a securities broker 
approved by the Company to sell shares of Common Stock and to deliver all or 
part of the sales proceed to the Company in payment of the purchase price and 
any withholding taxes, if applicable.  Such notice shall be deemed delivered 
when deposited in the mails.  Notwithstanding anything in the foregoing to 
the contrary, in the event of a "change in control" the Committee shall have 
the authority and power: (i) to cause all outstanding options to be 
immediately exercisable notwithstanding any vesting limitation otherwise 
previously imposed on such options; and (ii) to accelerate the termination 
date of all such options.  Thereafter, upon such determination, an Optionee 
may exercise any and all outstanding options (in whole or in part), whether 
or not such options are by their terms fully exercisable at such time and the 
Committee may authorize the acceptance of the surrender of the right to 
exercise such option or any portion thereof, but in no event after the 
expiration of the term of the option.  The term "change in control" shall 
include, but not be limited to: (i) the first purchase of shares pursuant to 
a tender offer or exchange (other than a tender offer or exchange by the 
Company) for all or part of the Company's common stock of any class or any 
securities convertible into such common stock; (ii) the receipt by the 
Company of a Schedule 13D or other advise indicating that a person is the 
"beneficial owner" (as that term is defined in Rule 13d-3 under the 
Securities Exchange Act of 1934) of twenty percent (20%) or more of the 
Company's Common Stock calculated as provided in paragraph (d) of said Rule 
13d-3; (iii) the date of approval by shareholders of the Company of an 
agreement providing for any consolidation or merger of the Company in which 
the Company will not be the continuing or surviving corporation or pursuant 
to which shares of capital stock, of any class or any securities convertible 
into such capital stock, of the Company would be converted into cash, 
securities, or other property, other than a merger of the Company in which 
the holders of common stock of all classes of the Company immediately pror to 
the merger would have the same proportion of ownership of common stock of the 
surviving corporation immediately after the merger; (iv) the date of the 
approval by shareholders of the Company of any sale, lease, exchange, or 
other transfer (in one 


                                      19
<PAGE>

transaction or a series of related transactions) of all or substantially all 
the assets of the Company; (v) the adoption of any plan or proposal for the 
liquidation (but not a partial liquidation) or dissolution of the Company; or 
(vi) such other event as the Committee shall, in its sole and absolute 
discretion, deem to be a "change in control."  The manner of application and 
interpretation of the foregoing provisions shall be determined by the 
Committee in its sole and absolute discretion.

     (e)  TERMINATION OF EMPLOYMENT, ETC.  If an Optionee ceases to be an 
employee of the Company and all Subsidiaries, his or her option shall, unless 
otherwise provided in the option agreement between the Optionee and the 
Company, terminate on the date he or she ceases to be an employee and neither 
he or she nor any other person shall have any rights after the date he or she 
ceases to be an employee to exercise all or any part of the option.  An 
Optionee's employment shall not be deemed to have terminated while he or she 
is on a temporary military, sick or other bona fide leave of absence from the 
Company or a Subsidiary approved in writing by the Company, such as a leave 
of absence as is described in Section 1.421-7(h) of the Federal Income Tax 
Regulations or any lawful successor regulations thereto; provided, however, 
that the Committee may impose such terms and conditions with respect to such 
leaves as it deems proper as are consistent with such regulations. 

If the stock option is an Incentive Stock Option, no option agreement shall

         (i)   permit any Optionee to exercise any Incentive Stock Option 
more than three (3) months after the date the Optionee ceased to be an 
employee of the Company and all Subsidiaries (but not beyond the original 
term of the option) if the reason for the Optionee's cessation as an employee 
was other than his death or his Disability; or

        (ii)   permit any Optionee to exercise any Incentive Stock Option 
more than one (1) year after the date the Optionee ceased to be an employee 
of the Company and all Subsidiaries (but not beyond the original term of the 
option) if the reason for the Optionee's cessation as an employee was the 
Optionee's Disability; or

       (iii)   permit any person to exercise any Incentive Stock Option more 
than one (1) year after the date the Optionee ceased to be an employee of the 
Company and all Subsidiaries (but not beyond the original term of the option) 
if either (A) the reason for the Optionee's cessation as an employee was his 
death or (B) the Optionee died within three (3) months after ceasing to be an 
employee of the Company and all Subsidiaries.

If the stock option is a non-qualified stock option, no option agreement shall

         (i)   permit any Optionee to exercise any non-qualified stock option 
more than six (6) months after the date the Optionee ceased to be an employee 
of the Company and all Subsidiaries (but not beyond the original term of the 
option) if the reason for the Optionee's cessation as an employee was other 
than his death or his Disability; or

        (ii)   permit any Optionee to exercise any non-qualified stock option 
more than one (1) year after the date the Optionee ceased to be an employee 
of the Company and all Subsidiaries (but 


                                     20
<PAGE>

not beyond the original term of the option) if the reason for the Optionee's 
cessation as an employee was the Optionee's Disability; or

       (iii)   permit any person to exercise any non-qualified stock option 
more than one (1) year after the date the Optionee ceased to be an employee 
of the Company and all Subsidiaries (but not beyond the original term of the 
option) if either (A) the reason for the Optionee's cessation as an employee 
was his death or (B) the Optionee died within three (3) months after ceasing 
to be an employee of the Company and all Subsidiaries.

If any option is by the terms of the option agreement exercisable following 
the Optionee's death, then such option shall be exercisable by the Optionee's 
estate, or the person designated in the Optionee's Last Will and Testament, 
or the person to whom the option was transferred by the applicable laws of 
descent and distribution.

          (f)  LIMITATIONS ON GRANT OF INCENTIVE STOCK OPTIONS. During the 
calendar year in which any Incentive Stock Options granted by the Company or 
any Subsidiary first became exercisable by any Optionee, the aggregate fair 
market value of the shares of Common Stock which are subject to such 
Incentive Stock Options (determined as of the date the Incentive Stock 
Options were granted) shall not exceed the sum of One Hundred Thousand 
Dollars ($100,000.00).  Options which are not designated as Incentive Stock 
Options shall not be subject to the limitation described in the preceding 
sentence and shall not be counted when applying such limitation.

          (g)  PROHIBITION OF ALTERNATIVE OPTIONS.  It is intended that 
Employees may be granted, simultaneously or from time to time, Incentive 
Stock Options or other stock options, but no Employees shall be granted 
alternative rights in Incentive Stock Options and other stock options so as 
to prevent options granted as Incentive Stock Options under the Plan from 
qualifying as such within the meaning of Section 422 of the Code.

          (h)  WAIVER BY COMMITTEE OF CONDITIONS GOVERNING EXERCISE OF 
OPTION. The Committee may, in its discretion, waive any restrictions or 
conditions set forth in an option agreement concerning an Optionee's right to 
exercise any option and/or the time and method of exercise.

     8.   AMENDMENTS TO THE PLAN.  The Committee is authorized to interpret 
the Plan and from time to time adopt any rules and regulations for carrying 
out the Plan that it may deem advisable. Subject to the approval of the 
Board, the Committee may at any time amend, modify, suspend or terminate the 
Plan.  In no event, however, without the approval of the Company's 
shareholders, shall any action of the Committee or the Board result in:

          (a)  Amending, modifying or altering the eligibility requirements 
               provided in Section 5 hereof;

          (b)  Increasing or decreasing, except as provided in Section 6 
               hereof, the maximum number of shares for which options may be 
               granted;


                                     21
<PAGE>

          (c)  Decreasing the minimum option price per share at which options 
               may be granted under the Plan, as provided in Section 7(a) 
               hereof;

          (d)  Extending either the maximum period during which an option is 
               exercisable as provided in Section 7(b) hereof or the date on 
               which the Plan shall terminate as provided in Section 13 
               hereof;

          (e)  Changing the requirements relating to the Committee; or

          (f)  Making any other change which would cause any option granted 
               under the Plan as an Incentive Stock Option not to qualify as 
               an Incentive Stock Option within the meaning of Section 422 of 
               the Code;

except as necessary to conform the Plan and the option agreements to changes 
in the Code or other governing law.  No option may be granted during any 
suspension of this Plan or after this Plan has terminated and no amendment, 
suspension or termination shall, without the Optionee's consent, alter or 
impair any of the rights or obligations under an option theretofore granted 
to such Optionee under this Plan.

     9.   STOCK APPRECIATION RIGHTS.  The Committee may provide, at the time 
of the grant of a stock option and upon such terms and conditions as it deems 
appropriate, that an Optionee shall have the right with respect to all or a 
portion of the options granted to him to elect to surrender such options in 
exchange for the consideration set forth in this Section 9 in lieu of 
exercising such options.  Alternatively, the Committee may provide, at the 
time of the grant of a stock option and upon such terms and conditions as it 
deems appropriate, that an Optionee shall have the right with respect to all 
or a portion of the options granted to him to receive the considerations set 
forth in this Section 9 upon exercising such options in addition to any 
Common Stock purchased upon exercise thereof.  Stock appreciation rights must 
be specifically granted by the Committee; provided, however, the Committee 
shall have no authority to grant stock appreciation rights except in 
connection with the grant of a stock option pursuant to the Plan, and no 
Optionee shall be entitled to such rights solely as a result of the grant of 
an option to him.  Stock appreciation rights, if granted, may be exercised 
either with respect to all or a portion of the option to which they relate. 
Stock appreciation rights shall not be transferable separate from the option 
with respect to which they were granted and shall be subject to all of the 
restrictions on transfer applicable to the said options.  Stock appreciation 
rights shall be exercisable only at such times and by such persons as are 
specified in the option agreement governing the stock option with respect to 
which the stock appreciation rights were granted.  A stock appreciation right 
shall provide that an Optionee shall have the right to receive a percentage, 
not greater than One Hundred Percent (100%), of the excess over the option 
price, if any, of the fair market value of the shares of Common Stock covered 
by the option, as determined by the Committee as of the date of exercise of 
the stock apprecation right, in the manner provided for herein.  Such amount 
shall be payable in one or more of the following manners, as shall be 
determined by the Committee;

          (a)  in cash;


                                       22
<PAGE>

          (b)  in shares of Common Stock having a fair market value equal to 
               such amount; or

          (c)  in a combination of cash and Common Stock;

provided, however, that stock appreciation rights may be settled only in cash 
unless the Company shall have been subject to the reporting requirements of 
Section 13(a) of the Exchange Act (and complied therewith) for at least a 
one-year period prior to the settlement.  

If payment is made in whole or in part in shares of Common Stock, such 
payment shall thereby reduce the number of shares available for the grant of 
options under this Plan.

     In no event may any Optionee exercise any stock appreciation rights 
granted hereunder unless such Optionee is then permitted to exercise the 
option or the portion thereof with respect to which such stock appreciation 
rights relate.  If the option agreement with the Optionee provides that 
exercise of the stock appreciation right shall be in lieu of exercise of the 
option, then (i) upon the exercise of any stock appreciation rights, the 
option or that portion thereof to which the stock appreciation rights relate 
shall be canceled, and (ii) upon the exercise of the option or that portion 
thereof to which the stock appreciation rights relate, the stock appreciation 
rights shall be canceled, and the option agreement governing such option 
shall be deemed amended as appropriate without any further action by the 
Committee or the Optionee.  If the option agreement with the Optionee 
provides that exercise of the stock appreciation right shall be in addition 
to exercise of the option, then (i) upon the exercise of any stock 
appreciation rights, the option or that portion thereof to which the stock 
appreciation rights relate shall be deemed exercised and (ii) upon the 
exercise of the option, the stock appreciation rights corresponding thereto 
shall be deemed exercised to the extent the option is exercised.  The terms 
of any stock appreciation rights granted hereunder shall be incorporated into 
the option agreement which governs the option with respect to which the stock 
appreciation rights are granted, and shall be such terms as the Committee 
shall prescribe which are not inconsistent with this Plan.  The granting of 
an option or stock appreciation right shall impose no obligation upon the 
Optionee to exercise such option or right.  The Company's obligation to 
satisfy stock appreciation rights shall not be funded or secured in any 
manner.

     10.  CERTAIN TIMING REQUIREMENTS.

     Unless the Committee determines that Rule 16b-3 is not applicable to the 
participant, shares of Common Stock issuable to the Optionee upon exercise of 
the Option may be used to satisfy the Option price (or if applicable, the tax 
withholding consequences of such exercise) only (i) during the period 
beginning on the third business day following the date of release of the 
quarterly or annual summary statement of sales and earnings of the Company 
and ending on the twelfth business day following such date or (ii) pursuant 
to an irrevocable written election by the Optionee to use shares of Common 
Stock issuable to the Optionee upon exercise of the Option to pay all or part 
of the Option price or the withholding taxes (subject to the approval of the 
Committee) made at least 6 months prior to the payment of such Option price 
or withholding taxes. 


                                     23
<PAGE>

     Unless the Committee determines that Rule 16b-3 is not applicable to the 
participant, any exercise by a participant of a stock appreciation right for 
cash shall be made only (i) during the period beginning on the third business 
day following the date of release of the quarterly or annual summary 
statement of sales and earnings of the Company and ending on the twelfth 
business day following such date or (ii) pursuant to an irrevocable written 
election by the participant to receive cash, in whole or in part, upon 
exercise of his stock appreciation right (subject to the approval of the 
Committee) made at least 6 months prior to the exercise of the stock 
appreciation right.

     11.  INVESTMENT REPRESENTATION, APPROVALS AND LISTING.  The Committee 
may condition its grant of any option hereunder upon receipt of an investment 
representation from the Optionee which shall be substantially similar to the 
following:

          "Optionee agrees that any shares of Common Stock of Media Arts 
Group, Inc. which Optionee may acquire by virtue of the exercise of this 
option shall be acquired for investment purposes only and not with a view to 
distribution or resale; provided, however, that this restriction shall become 
inoperative in the event the shares of Common Stock of Media Arts Group, Inc. 
which are subject to this option shall be registered under the Securities Act 
of 1933, as amended, or in the event Media Arts Group, Inc. is otherwise 
satisfied that the offer or sale of the shares of Common Stock which are 
subject to this option may lawfully be made without registration under the 
Securities Act of 1933, as amended".

The Company shall not be required to issue any certificates for shares of 
Common Stock upon the exercise of an option or a stock appreciation right 
granted under the Plan prior to (i) obtaining any approval from any 
governmental agency which the Committee shall, in its sole discretion, 
determine to be necessary or advisable, (ii) the admission of such shares of 
Common Stock to listing on any national securities exchange on which the 
shares of Common Stock may be listed, (iii) completion of any registration or 
other qualification of the shares of Common Stock under any state or federal 
law or ruling or regulations of any governmental body which the Committee 
shall, in its sole discretion, determine to be necessary or advisable, or the 
determination by the Committee, in its sole discretion, that any registration 
or other qualification of the shares of Common Stock is not necessary or 
advisable, and (iv) obtaining an investment representation from the Optionee 
in the form set forth above or in such other form as the Committee, in its 
sole discretion, shall determine to be adequate.

     12.  GENERAL PROVISIONS.

          (a)  OPTION AGREEMENTS NEED NOT BE IDENTICAL.  The form and 
substance of option agreements and grants of stock appreciation rights, 
whether granted at the same or different times, need not be identical.

          (b)  NO RIGHT TO BE EMPLOYED, ETC.  Nothing in the Plan or in any 
option agreement shall confer upon any Optionee any right to continue in the 
employ or to be a consultant of the Company or a Subsidiary, or to serve as a 
member of the Board, or to be entitled to receive any remuneration or 
benefits not set forth in the Plan or such option agreement, or to interfere 
with or limit either the right of the Company or a Subsidiary to terminate 
his or her employment at any 


                                     24
<PAGE>

time or the right of the shareholders of the company to remove him or her as 
a member of the Board with or without cause.

          (c)  OPTIONEE DOES NOT HAVE RIGHTS OF SHAREHOLDER. Nothing 
contained in the Plan or in any option agreement shall be construed as 
entitling any Optionee to any rights of a shareholder as a result of the 
grant of an option until such time as shares of Common Stock are actually 
issued to such Optionee pursuant to the exercise of an option or stock 
appreciation right.

          (d)  SUCCESSORS IN INTEREST.  The Plan shall be binding upon the 
successors and assigns of the Company.

          (e)  NO LIABILITY UPON DISTRIBUTION OF SHARES.  The liability of 
the Company under the Plan and any distribution of Common Stock made 
hereunder is limited to the obligations set forth herein with respect to such 
distribution and no term or provision of the Plan shall be construed to 
impose any liability on the Company or the Committee in favor of any person 
with respect to any loss, cost or expense which the person may incur in 
connection with or arising out of any transaction in connection with the 
Plan, including, but not limited to, any liability to any Federal, state, or 
local tax authority and/or any securities regulatory authority.

          (f)  TAXES.  Appropriate provisions shall be made for all taxes 
required to be withheld and/or paid in connection with the options or the 
exercise thereof, and the transfer of shares of Common Stock pursuant 
thereto, under the applicable laws or other regulations of any governmental 
authority, whether Federal, state or local and whether domestic or foreign.

          (g)  USE OF PROCEEDS.  The cash proceeds received by the Company 
from the issuance of shares of Common Stock pursuant to the Plan will be used 
for general corporate purposes or in such other manner as the Board of 
Directors deems appropriate.

          (h)  EXPENSES.  The expenses of administering the Plan shall be 
borne by the Company.

          (i)  CAPTIONS.  The captions and section numbers appearing in the 
Plan are inserted only as a matter of convenience.  They do not define, 
limit, construe or describe the scope or intent of the provisions of the Plan.

          (j)  NUMBER.  The use of the singular or plural herein shall not be 
restrictive as to number and shall be interpreted in all cases as the context 
may require.

          (k)  GENDER.  The use of the feminine, masculine or neuter pronoun 
shall not be restrictive as to gender and shall be interpreted in all cases 
as the context may require.

     13.  TERMINATION OF THE PLAN.  The Plan shall terminate on February 1, 
2004, and thereafter no options shall be granted under the Plan. 
Notwithstanding the foregoing and subject to the approval of the Board, the 
Committee may at any earlier time terminate the Plan and thereafter no 
options shall be granted under the Plan.  All options outstanding at the time 
of termination of the 


                                     25
<PAGE>

Plan shall continue in full force and effect according to the terms of the 
option agreements governing such options and the terms and conditions of the 
Plan.

     14.  GOVERNING LAW.  The Plan shall be governed by and construed in 
accordance with the laws of the State of Delaware and any applicable federal 
law.

     15.  VENUE.  The venue of any claim brought hereunder by an Employee 
shall be San Jose, California.

     16.  CHANGES IN GOVERNING RULES AND REGULATIONS.  All references herein 
to the Code or sections thereof, or to rules and regulations of the 
Department of Treasury or of the Securities and Exchange Commission, shall 
mean and include the Code sections thereof and such rules and regulations as 
are now in effect or as they may be subsequently amended, modified, 
substituted or superseded.

     IN WITNESS WHEREOF, MEDIA ARTS GROUP, INC., by its appropriate officers 
duly authorized, has executed this instrument as of October 22, 1997.


                                     MEDIA ARTS GROUP, INC.



                                     By: /s/ KENNETH E. RAASCH
                                         -------------------------------

                                     And: /s/ JAMES F. LANDRUM, JR.
                                          ------------------------------


                                     26

<PAGE>


                                    EXHIBIT 10.2

                          FORM OF MEDIA ARTS GROUP, INC. 
                  CONSULTANT NONQUALIFIED STOCK OPTION AGREEMENT 



                                      27
<PAGE>

                             MEDIA ARTS GROUP, INC.
                CONSULTANT NONQUALIFIED STOCK OPTION AGREEMENT


          THIS NONQUALIFIED STOCK OPTION AGREEMENT (this "Agreement"), is 
made and entered into as of ____________ between MEDIA ARTS GROUP, INC., a 
Delaware corporation (the "Company"), and _________________ ("Optionee").

          THE PARTIES AGREE AS FOLLOWS:

          1.   Grant of Option; Effective Date.

               1.1  GRANT.  The Company hereby grants to Optionee a 
NONQUALIFIED stock option (the "NQO") to purchase all or any part of an 
aggregate of _______ shares (the "NQO Shares") of the Company's common stock 
("Common Stock") on the terms and conditions set forth herein.

               1.2  EFFECTIVE DATE.  The effective date of this NQO is 
_____________ ("Effective Date").

          2.   EXERCISE PRICE.  The exercise price for purchase of the shares 
of Common Stock covered by this NQO shall be $____ per share.

          3.   TERM.  Subject to Section 5.2, this NQO shall expire on the 
tenth anniversary of the Effective Date.

          4.   ADJUSTMENT OF NQOS.  The Company shall adjust the number and 
kind of shares and the exercise price thereof in the event of any merger, 
reorganization, consolidation, recapitalization, stock dividend, stock split, 
spin-off, sale of substantial assets, or other change in corporate structure 
affecting the Common Stock; provided, that the number of shares subject to 
this NQO shall always be rounded down to the nearest whole number.

          5.   EXERCISE OF OPTIONS.

               5.1  TIME OF EXERCISE.  This NQO shall be exercisable with 
respect to 100% of the NQO Shares commencing on __________.


                                      28
<PAGE>

               5.2  EXERCISE AFTER TERMINATION OF CONSULTANT STATUS.  In the 
event that Optionee ceases to be a consultant of the Company or any of its 
subsidiaries for any reason other than death or permanent disability, this 
NQO may be exercised at any time within three months after the date of 
termination (but in no event after the expiration date of this NQO), but not 
thereafter.  If Optionee's termination is due to death or permanent 
disability, or Optionee dies or becomes disabled within the period that this 
NQO remains exercisable after termination, this NQO may be exercised by the 
Optionee in the case of disability, by the Optionee's personal representative 
or by the person to whom this NQO is transferred by will or the laws of 
descent and distribution, at any time within one year after the death or one 
year after the disability, as the case may be, of Optionee (but in no event 
after the expiration of this NQO).

               5.3  MANNER OF EXERCISE.  Optionee may exercise this NQO, or 
any portion of this NQO, by giving written notice to the Company at its 
principal executive office, to the attention of the Secretary of the Company, 
accompanied by a copy of the Stock Purchase Agreement in substantially the 
form attached hereto as Exhibit 1 executed by Optionee (or at the option of 
the Company such other form of stock purchase agreement as shall then be 
acceptable to the Company), payment of the exercise price and payment of any 
applicable withholding taxes.  The date the Company receives written notice 
of an exercise hereunder accompanied by payment will be considered as the 
date this NQO was exercised.

          Promptly after receipt of written notice of exercise of the NQO, 
the Company shall, without stock issue or transfer taxes to the Optionee or 
other person entitled to exercise, deliver to the Optionee or other person a 
certificate or certificates for the requisite number of Shares.  The Optionee 
or transferee of the Optionee shall not have any privileges as a shareholder 
with respect to any NQO Shares covered by this NQO until the date of issuance 
of a stock certificate.

               5.4  PAYMENT.  Payment in full, in cash, shall be made for all 
NQO Shares purchased at the time written notice of exercise of the NQO is 
given to the Company, and proceeds of any payment shall constitute general 
funds of the Company.  At the time of exercise of the NQO (or at such later 
time(s) as the Company may prescribe), the Optionee shall remit to the 
Company 


                                    29
<PAGE>

all United States federal and state withholding taxes determined by the 
Company to be applicable.

          6.   NONASSIGNABILITY OF NQO.  This NQO is not assignable or 
transferable by Optionee except by will, the laws of descent and distribution 
and to the extent approved by the Committee, pursuant to a qualified domestic 
relations order as defined by the Code or the rules thereunder.  Except as 
otherwise provided in Section 5.2 in the event of an Optionee's death or 
disability, only the Optionee may exercise the NQO.  Any attempt to assign, 
pledge, transfer, hypothecate or otherwise dispose of this NQO in a manner 
not herein permitted, and any levy of execution, attachment or similar 
process on this NQO, shall be null and void.

          7.   MARKET STANDOFF.  Optionee hereby agrees that if so requested 
by the Company or any representative of the underwriters in connection with 
any registration of the offering of the securities of the Company under the 
Securities Act of 1933, as amended (the "Act"), Optionee shall not sell or 
otherwise transfer any shares acquired upon exercise of this NQO (the 
"Exercised Shares") for a period of up to 365 days following the effective 
date of a Registration Statement filed under the Act.  The Company may impose 
stop-transfer instructions with respect to the Exercised Shares subject to 
the foregoing restrictions until the end of each such 365-day period.

          8.   RESTRICTION ON ISSUANCE OF SHARES.

               8.1  LEGALITY OF ISSUANCE.  The Company shall not be obligated 
to sell or issue any Exercised Shares pursuant to this Agreement if such sale 
or issuance, in the opinion of the Company and the Company's counsel, might 
constitute a violation by the Company of any provision of law, including 
without limitation the provisions of the Act.

               8.2  REGISTRATION OR QUALIFICATION OF SECURITIES.  The Company 
may, but shall not be required to, register or qualify the sale of this NQO 
or any Exercised Shares under the Act or any other applicable law.  The 
Company shall not be obligated to take any affirmative action in order to 
cause the grant or exercise of this option or the issuance or sale of any 
Exercised Shares pursuant thereto to comply with any law.


                                     30
<PAGE>

          9.   RESTRICTION ON TRANSFER.  Regardless of whether the sale of 
the Exercised Shares has been registered under the Act or has been registered 
or qualified under the securities laws of any state, the Company may impose 
restrictions upon the sale, pledge or other transfer of Exercised Shares 
(including the placement of appropriate legends on stock certificates) if, in 
the judgment of the Company and the Company's counsel, such restrictions are 
necessary or desirable in order to achieve compliance with the provisions of 
the Act, the securities laws of any state, or any other law.

          10.  STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates 
evidencing Exercised Shares may bear such restrictive legends as the Company 
and the Company's counsel deem necessary or advisable under applicable law or 
pursuant to this Agreement, including, without limitation, the following 
legends:

               "The offering and sale of the securities represented hereby 
          have not been registered under the Securities Act of 1933, as 
          amended (the "Act"). Any transfer of such securities will be 
          invalid unless a Registration Statement under the Act is in effect 
          as to such transfer or in the opinion of counsel for the Company 
          such registration is unnecessary in order for such transfer to 
          comply with the Act."

               "The securities represented hereby are subject to restrictions 
          on transfer for a period of 365 days following the effective date 
          of a registration statement under the Act for an offering of the 
          Company's securities as more fully provided in an agreement 
          relating to the option to purchase such securities."

          11.  INFORMATION TO OPTIONEE.  During the period this NQO is 
outstanding, the Company shall provide Optionee on an annual or other 
periodic basis financial and other information regarding the Company in 
accordance with Rule 260.140.41.2 promulgated under the California Corporate 
Securities Law of 1968, if applicable.

          12.  ASSIGNMENT; BINDING EFFECT.  Subject to the limitations set 
forth in this Agreement, this Agreement shall be binding upon and inure to 
the benefit of the executors, 


                                     31
<PAGE>

administrators, heirs, legal representatives and successors of the parties 
hereto; provided, however, that Optionee may not assign any of Optionee's 
rights under this Agreement.

          13.  DAMAGES.  Optionee shall be liable to the Company for all 
costs and damages, including incidental and consequential damages, resulting 
from a disposition of shares which is not in conformity with the provisions 
of this Agreement.

          14.  GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of California applicable 
to contracts entered into and wholly to be performed within the State of 
California by California residents. The parties agree that the exclusive 
jurisdiction and venue of any action with respect to this Agreement shall be 
in the Superior Court of California for the County of San Jose or the United 
States District Court for the Northern District of California, and each of 
the parties hereby submits to the exclusive jurisdiction and venue of such 
courts for the purpose of such action.  The parties agree that service of 
process in any such action may be effected by delivery of the summons to the 
parties in the manner provided for delivery of notices set forth in Section 
15.

          15.  NOTICES.  All notices and other communications under this 
Agreement shall be in writing.  Unless and until the Optionee is notified in 
writing to the contrary, all notices, communications and documents directed 
to the Company and related to the Agreement, if not delivered by hand, shall 
be mailed, addressed as follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Avenue
                    San Jose, California  95131
                    Attn:  James F. Landrum, Jr.
                           Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all 
notices, communications and documents intended for the Optionee and related 
to this Agreement, if not delivered by hand, shall be mailed to Optionee's 
last known address as shown on the Company's books.  Notices and 
communications shall be mailed by first class mail, postage prepaid; 
documents shall be mailed by registered mail, return receipt requested, 
postage 


                                     32
<PAGE>

prepaid.  All mailings and deliveries related to this Agreement shall be 
deemed received only when actually received.

          IN WITNESS WHEREOF, the parties have executed this Agreement as of 
the Effective Date.

                                      MEDIA ARTS GROUP, INC.


                                      By:___________________________________
                                         Chief Executive Officer & President 


          The Optionee hereby accepts and agrees to be bound by all of the 
terms and conditions of this Agreement.





          Optionee's spouse indicates by the execution of this NONQUALIFIED 
Stock Option Agreement his/her consent to be bound by the terms thereof as to 
his/her interests, whether as community property or otherwise, if any, in the 
options granted hereunder, and in any Exercised Shares purchased pursuant to 
this Agreement.


                                
                                         ___________________________________

EXHIBITS

Exhibit 1 from Section 5.3 Stock Purchase Agreement


                                     33
<PAGE>

                       EXHIBIT 1 FROM SECTION 5.3 OF THE
                           MEDIA ARTS GROUP, INC.
                      NONQUALIFIED STOCK OPTION AGREEMENT


                           MEDIA ARTS GROUP, INC.
                          STOCK PURCHASE AGREEMENT

          THIS STOCK PURCHASE AGREEMENT (this "Agreement") is made and 
entered into as of _________________, 199_, between MEDIA ARTS GROUP, INC., a 
California corporation doing business in the State of California under the 
name MAGI (the "Company"), and ___________ ("Purchaser").

          THE PARTIES AGREE AS FOLLOWS:

          1.   PURCHASE OF SHARES.  Pursuant to an NONQUALIFIED stock option 
agreement ("Option Agreement") between the parties attached hereto as Exhibit 
1, the Company hereby sells to Purchaser, and Purchaser hereby buys from the 
Company, ______________ shares (the "Exercised Shares") of the Company's 
Common Stock ("Common Stock") on the terms and conditions set forth herein 
and in the Option Agreement, the terms and conditions of the Option Agreement 
being hereby incorporated into this Agreement by reference.

          2.   PURCHASE PRICE.  Purchaser shall purchase the Exercised Shares 
from the Company, and the Company shall sell the Exercised Shares to 
Purchaser, at a price of $_______ per share (the "Exercise Price"), for a 
total purchase price of $_____ (the "Purchase Price").

          3.   MANNER OF PAYMENT.  Purchaser shall pay the Purchase Price of 
the Exercised Shares in cash.

          4.   STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates 
evidencing Exercised Shares may bear such restrictive legends as the Company 
and the Company's counsel deem necessary or advisable under applicable law or 
pursuant to this Agreement, including without limitation, the following 
legends:

               "The offering and sale of the securities represented hereby 
          have not been registered under the Securities Act of 1933, as 
          amended (the "Act"). Any transfer of such securities will be 

                                      34
<PAGE>

          invalid unless a Registration Statement under the Act is in effect 
          as to such transfer or in the opinion of counsel for the Company 
          such registration is unnecessary in order for such transfer to 
          comply with the Act."

               "The securities represented hereby are subject to restrictions 
          on transfer for a period of 365 days following the effective date 
          of a registration statement under the Act for an offering of the 
          Company's securities as more fully provided in an agreement 
          relating to the option to purchase such securities."

          5.   REPRESENTATIONS, WARRANTIES, COVENANTS, AND ACKNOWLEDGMENTS OF 
PURCHASER.  Purchaser hereby represents, warrants, covenants, acknowledges 
and agrees that:

               5.1  INVESTMENT.  Purchaser is acquiring the Exercised Shares 
for Purchaser's own account, and not for the account of any other person.  
Purchaser is acquiring the Exercised Shares for investment and not with a 
view to distribution or resale thereof except in compliance with applicable 
laws regulating securities.

               5.2  BUSINESS EXPERIENCE.  Purchaser is capable of evaluating 
the merits and risks of Purchaser's investment in the Company evidenced by 
the purchase of the Exercised Shares.

               5.3  RELATION OF COMPANY.  Purchaser is presently a consultant 
or advisor to, the Company and in such capacity has become personally 
familiar with the business, affairs, financial condition and results of 
operations of the Company.


                                     35
<PAGE>

               5.4  ACCESS TO INFORMATION.  Purchaser has had the opportunity 
to ask questions of, and to receive answers from, appropriate executive 
officers of the Company with respect to the terms and conditions of the 
transactions contemplated hereby and with respect to the business, affairs, 
financial condition, and results of operations of the Company.  Purchaser has 
had access to such financial and other information as is necessary in order 
for Purchaser to make a fully-informed decision as to investment in the 
Company by way of purchase of the Exercised Shares, and has had the 
opportunity to obtain any additional information necessary to verify any of 
such information to which Purchaser has had access.

               5.5  SPECULATIVE INVESTMENT.  Purchaser's investment in the 
Company represented by the Exercised Shares is highly speculative in nature 
and is subject to a high degree of risk of loss in whole or in part.  The 
amount of such investment is within Purchaser's risk capital means and is not 
so great in relation to Purchaser's total financial resources as would 
jeopardize the personal financial needs of Purchaser or Purchaser's family in 
the event such investment were lost in whole or in part.

               5.6  REGISTRATION.  Purchaser may bear the economic risk of 
investment for an indefinite period of time in the event the sale to 
Purchaser of the Exercised Shares is not  registered under the Securities Act 
of 1933, as amended (the "Act"), and the Exercised Shares cannot be 
transferred by Purchaser unless such transfer is registered under the Act or 
an exemption from such registration is available.  The Company has made no 
agreements or covenants to register the transfer of any of the Shares under 
the Act.  The Company has made no representations, warranties, or covenants 
whatsoever as to whether any exemption from the Act, including without 
limitation any exemption for limited sales in routine brokers' transactions 
pursuant to Rule 144, will be available; if the exemption under Rule 144 is 
available at all, it will not be available until at least two years after 
payment of cash for the Exercised Shares and not then unless:  (a) a public 
trading market then exists in the Company's common stock; (b) adequate 
information as to the Company's financial and other affairs and operations is 
then available to the public; and (c) all other terms and conditions of Rule 
144 have been satisfied.


                                     36
<PAGE>

               5.7  PUBLIC TRADING.  The Company has made no representation, 
covenant or agreement as to whether there will continue to be a public market 
for its Common Stock.

               5.8  TAX ADVICE.  The Company has made no warranties or 
representations to Purchaser with respect to the income tax consequences of 
the transactions contemplated by this Agreement or the Option Agreement and 
Purchaser is in no manner relying on the Company or its representatives for 
an assessment of such tax consequences.

          6.   BINDING EFFECT.  Subject to the limitations set forth in this 
Agreement, this Agreement shall be binding upon, and inure to the benefit of, 
the executors, administrators, heirs, legal representatives, successors and 
assigns of the parties hereto.

          7.   TAXES.  The Company may require Purchaser to pay to the 
Company, any applicable withholding taxes resulting from the purchase of 
Exercised Shares hereunder or from the lapse of any restrictions imposed on 
the Exercised Shares.

          8.   DAMAGES.  Purchaser shall be liable to the Company for all 
costs and damages, including incidental and consequential damages, resulting 
from a disposition of Exercised Shares which is not in conformity with the 
provisions of this Agreement.

          9.   GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of California applicable 
to contracts entered into and wholly to be performed within the State of 
California by California residents.  The parties agree that the exclusive 
jurisdiction and venue of any action with respect to this Agreement shall be 
in the Superior Court of California for the County of San Jose or the United 
States District Court for the Northern District of California, and each of 
the parties hereby submits to the exclusive jurisdiction and venue of such 
courts for the purpose of such action.  The parties agree that service of 
process in any such action may be effected by delivery of the summons to the 
parties in the manner provided for delivery of notices set forth in Section 
10.


                                     37
<PAGE>

          10.  NOTICES.  All notices and other communications under this 
Agreement shall be in writing.  Unless and until Purchaser is notified in 
writing to the contrary, all notices, communications and documents directed 
to the Company and related to the Agreement, if not delivered by hand, shall 
be mailed, addressed as follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Ave.
                    San Jose, California  95131
                    Attn: James F. Landrum, Jr.
                    Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all 
notices, communications and documents intended for Purchaser and related to 
this Agreement, if not delivered by hand, shall be mailed to Purchaser's last 
known address as shown on the Company's books.  Notices and communications 
shall be mailed by registered mail, return receipt requested, postage 
prepaid.  All mailings and deliveries related to this Agreement shall be 
deemed received only when actually received.


                                     38
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the day and year first above written.


                                      MEDIA ARTS GROUP, INC.


                                      By ______________________________

                                      Title ___________________________

          Purchaser hereby accepts and agrees to be bound by all of the terms 
and conditions of this Agreement.


                                      _________________________________
                                   

          Purchaser's spouse indicates by the execution of this Agreement her 
consent to be bound by the terms herein as to her interests, whether as 
community property or otherwise, if any, in the Exercised Shares hereby 
purchased.

                                      _________________________________
                                      Purchaser's Spouse

EXHIBITS

Exhibit 1 from Section 1


                                     39

<PAGE>

                                  EXHIBIT 23.1

                         CONSENT OF PRICE WATERHOUSE LLP


                                     40
<PAGE>

We hereby consent to the incorporation by reference in this Registration 
Statement on Form S-8 of our report dated January 15, 1998 which appears on 
page F-2 of Media Arts Group, Inc.'s Registration Statement on Form S-1 
dated February 19, 1998.

/s/ Price Waterhouse LLP
PRICE WATERHOUSE LLP
San Jose, California
April 30, 1998


                                     41


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