MEDIA ARTS GROUP INC
10-Q, 1998-11-16
COMMERCIAL PRINTING
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<PAGE>   1



                            UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C. 20549

                             FORM 10-Q

                             (Mark One)
 /X/ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
     EXCHANGE ACT OF 1934

         For the quarterly period ended September 30, 1998

                               OR

 / / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE 
     SECURITIES EXCHANGE ACT OF 1934

              For the transition period from ______ to ______
                   Commission File Number: 0-24294


                      MEDIA ARTS GROUP, INC.
         (Exact name of registrant as specified in its charter)

           Delaware                           77-0354419
  (State or other jurisdiction of          (I.R.S. Employer
  incorporation or organization)          Identification No.)


              521 Charcot Ave, San Jose, California 95131
         (Address of principal executive offices and zip code)

              Registrant's telephone number: (408) 324-2020

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period 
that the registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 days.

                      Yes  X    No  
                          ---      ---

The number of shares outstanding of the Registrant's Common Stock, $0.01 
par value, was 13,047,204 at September 30, 1998.


This report consists of 16 pages of which this page is number 1.




                                   1
<PAGE>   2

                        MEDIA ARTS GROUP, INC.

                              FORM 10-Q

                               INDEX
<TABLE>
<CAPTION>
                                                                    Page
                                                                   ------
<S>                                                                   <C>
Part I:  Financial Information

   Item 1:  Financial Statements (unaudited)
     Condensed Consolidated Balance Sheets as of 
       March 31, 1998 and September 30, 1998                            3

     Condensed Consolidated Statements of Income for the Three
       and Six Month Periods Ended September 30, 1997 and 1998          4

     Condensed Consolidated Statements of Cash Flows for 
       the Six Month Periods Ended September 30, 1997 and 1998          5

     Notes to Unaudited Condensed Consolidated Financial Statements     6

   Item 2:  Management's Discussion and Analysis of Financial
              Condition and Results of Operations                       7

   Item 3:  Quantitative and Qualitative Disclosures
              About Market Risk                                        12

Part II:  Other Information

   Item 1:  Legal Proceedings                                          13

   Item 2:  Changes in Securities                                      13

   Item 3:  Defaults upon Senior Securities                            13

   Item 4:  Submission of Matters to a Vote of Security Holders        13

   Item 5:  Other Information                                          14

   Item 6:  Exhibits and Reports on Form 8-K                           14

   Signatures                                                          15
</TABLE>








                                   2
<PAGE>   3
                          MEDIA ARTS GROUP, INC.

                  CONDENSED CONSOLIDATED BALANCE SHEETS
                        (IN THOUSANDS, UNAUDITED)
<TABLE>
<CAPTION>
                                                   March 31, September 30,
                                                     1998         1998   
                                                   ---------    ---------
<S>                                                <C>          <C>
ASSETS
Current assets:
  Cash and cash equivalents                        $  16,401    $   6,277
  Short-term investments                                  --        3,898
  Accounts receivable, net                            15,919       19,069
  Inventories                                          9,094       15,162
  Prepaid expenses and other current assets            2,404        3,141
  Deferred income taxes                                1,878        2,039
                                                   ---------    ---------
      Total current assets                            45,696       49,586
Property and equipment, net                            5,397        8,658
Other assets                                             246          233
                                                   ---------    ---------
                                                   $  51,339    $  58,477
                                                   =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable                                 $   4,804    $   5,114
  Commissions payable                                  1,003        1,436
  Accrued royalties                                      653        1,024
  Accrued compensation costs                           3,881        3,326
  Accrued expenses                                     2,469        2,871
  Income taxes payable                                 2,210        2,462
                                                   ---------    ---------
Total current liabilities                             15,020       16,233
Convertible notes                                      1,200        1,200
                                                   ---------    ---------
    Total liabilities                                 16,220       17,433
                                                   ---------    ---------
Stockholders' equity:
  Common Stock                                            85           85
  Additional paid-in capital                          35,410       35,855
  Retained earnings (accumulated deficit)               (376)       7,768
  Treasury stock                                          --       (2,664)
                                                   ---------    ---------
    Total stockholders' equity                        35,119       41,044
                                                   ---------    ---------
                                                   $  51,339    $  58,477
                                                   =========    =========
</TABLE>

See accompanying notes to condensed consolidated financial statements.



                                   3
<PAGE>    4
                         MEDIA ARTS GROUP, INC.

              CONDENSED CONSOLIDATED STATEMENTS OF INCOME 
          (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS, UNAUDITED)

<TABLE>
<CAPTION>
                                 Three Months Ended     Six Months Ended 
                                    September 30,         September 30,
                                   1997       1998       1997       1998
                                ---------  ---------  ---------  ---------
<S>                             <C>        <C>        <C>        <C>
Net sales                       $  17,224  $  29,595  $  30,413  $  55,934
Cost of sales                       5,684      9,208      9,892     18,274
                                ---------  ---------  ---------  ---------
    Gross profit                   11,540     20,387     20,521     37,660
                                ---------  ---------  ---------  ---------
Operating expenses:
  Selling and marketing             4,424      8,159      7,766     14,748
  General and administrative        3,120      5,547      5,914     10,120
                                ---------  ---------  ---------  ---------
    Total operating expenses        7,544     13,706     13,680     24,868
                                ---------  ---------  ---------  ---------
Operating income                    3,996      6,681      6,841     12,792
Interest income (expense)            (475)       235     (1,163)       366
Foreign exchange gains (losses)        45         --        (16)        --
Gain on sale and leaseback            997         --        997         --
                                ---------  ---------  ---------  ---------
Income before income taxes          4,563      6,916      6,659     13,158
Provision for income taxes          1,690      2,643      2,455      5,014
                                ---------  ---------  ---------  ---------
Net income                      $   2,873  $   4,273  $   4,204  $   8,144
                                =========  =========  =========  =========
Net income per share:
  Basic                         $    0.26  $    0.33  $    0.38  $    0.63
  Diluted                       $    0.25  $    0.31  $    0.37  $    0.58
Shares used in net income per 
  share computation:
  Basic                            11,031     12,904     11,032     12,936
  Diluted                          11,298     13,838     11,296     13,987
</TABLE>

See accompanying notes to condensed consolidated financial statements.












                                   4
<PAGE>   5
                            MEDIA ARTS GROUP, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (IN THOUSANDS, UNAUDITED)
<TABLE>
<CAPTION>
Six Months Ended September 30,                         1997        1998
                                                    ---------   ---------
<S>                                                 <C>         <C>
Cash flows from operating activities:
  Net income                                        $   4,204   $   8,144
  Adjustments to reconcile to net cash
    provided by continuing operating activities: 
  Depreciation                                            520         949
  Amortization of intangibles                             486          14
  Deferred income taxes                                   (49)       (161)
  Provision for returns and allowances                    403         357
  Provision for losses on accounts receivable            (429)        (58)
  Changes in assets and liabilities:
    Accounts receivable                                  (838)     (3,364)
    Receivables from related parties                      114         (27)
    Inventories                                          (625)     (5,670)
    Prepaid expenses and other current assets            (429)       (738)
    Accounts payable                                     (268)        179
    Commissions payable                                    (2)        433
    Accrued compensation costs                          1,017        (555)
    Income taxes payable and refundable, net            4,427         252
    Accrued expenses                                    1,075         393
    Accrued royalties                                     183         371
                                                    ---------   ---------
Net cash provided by continuing operating activities    9,789         519
Net cash provided by discontinued operations              890          --
                                                    ---------   ---------
Net cash provided by operations                        10,679         519
                                                    ---------   ---------
Cash flows from investing activities:
  Acquisitions of property and equipment                 (841)     (4,205)
  Acquisition of gallery, net of cash acquired             --        (321)
  Purchases of short-term investments                      --      (3,898)

                                                    ---------   ---------
Net cash used in investing activities                    (841)     (8,424)
                                                    ---------   ---------
Cash flows from financing activities:
  Repayments of borrowings under line of credit        (2,655)         --
  Repayment of notes payable                           (2,392)         --
  Proceeds from issuance of common stock                   15         445
  Purchases of common stock                                --      (2,664)
                                                    ---------   ---------
Net cash used in financing activities                  (5,032)     (2,219)
                                                    ---------   ---------
Net increase (decrease) in cash and cash equivalents    4,806     (10,124)
Cash and cash equivalents at beginning of period          374      16,401
                                                    ---------   ---------
Cash and cash equivalents at end of period          $   5,180   $   6,277
                                                    =========   =========
</TABLE>
See accompanying notes to condensed consolidated financial statements.
                                   5
<PAGE>   6
                       MEDIA ARTS GROUP, INC.
       NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - Basis of Presentation

The consolidated financial statements of Media Arts Group, Inc. (the 
"Company") include the accounts of its wholly owned subsidiaries, 
Lightpost Publishing, Inc. and Thomas Kinkade Stores, Inc.  The Company 
designs, manufactures, markets and retails branded art-based home 
accessories, collectibles and gift products based on the works of the 
artist Thomas Kinkade.

The condensed interim financial statements of Media Arts Group, Inc. have 
been prepared by the Company without audit.  Certain information and 
footnote disclosures normally included in financial statements prepared 
in accordance with generally accepted accounting principles have been 
condensed or omitted pursuant to rules and regulations of the Securities 
and Exchange Commission.  The information included in this report should 
be read in conjunction with the Company's audited financial statements 
and notes thereto included in the Company's Annual Report on Form 10-K.

In the opinion of management, the accompanying unaudited interim 
financial statements reflect all material adjustments (consisting solely 
of normal recurring adjustments) necessary for a fair presentation of the 
financial position, operating results and cash flows for the periods 
presented.  The results of the interim period ended September 30, 1998 are
not necessarily indicative of the results that may be expected for the 
entire fiscal year which ends March 31, 1999.


NOTE 2 - Net income per share

The following summarizes the effects of the assumed issuance of dilutive 
securities on weighted average shares for basic net income per share (in 
thousands).
<TABLE>
<CAPTION>
                                 Three Months Ended     Six Months Ended
                                    September 30,         September 30,
                                   1997       1998       1997       1998
                                ---------  ---------  ---------  ---------
<S>                             <C>        <C>        <C>        <C>
Weighted average number of 
  shares - basic                   11,031     12,904     11,032     12,936
Incremental shares from assumed
  issuance of stock options           267        934        264      1,051


                                ---------  ---------  ---------  ---------
Weighted average number of 
  shares - diluted                 11,298     13,838     11,296     13,987
                                =========  =========  =========  =========


</TABLE>

                                   6
<PAGE>   7


NOTE 3 - Short-term investments

Short-term investments are comprised of debt obligations of U.S. 
financial institutions with contractual maturities of over three months 
but less than one year and have been classified "available-for-sale."  At 
September 30, 1998, the fair value of the Company's investments 
approximated cost.


NOTE 4 - Inventories

Inventories consisted of (in thousands):
<TABLE>
<CAPTION>
                                                   March 31, September 30,
                                                     1998         1998
                                                   ---------    ---------
<S>                                                <C>         <C>
Raw materials                                      $     993    $   2,729
Work-in-process                                            8            7
Finished goods                                         8,093       12,426
                                                   ---------    ---------
                                                   $   9,094       15,162
                                                   =========    =========
</TABLE>


NOTE 5 - Subsequent Events

On October 30, 1998 the Company authorized the repurchase of an 
additional 800,000 shares of the Company's Common Stock under the 
Company's stock repurchase program, bringing the number of shares 
authorized for repurchase to an aggregate of 1,000,000 shares.  All 
200,000 shares of the Company's Common Stock that were authorized to be 
repurchased under the Company's stock repurchase program on July 16, 1998 
were repurchased by the Company during the quarter ended September 30,1998
at an average price of $13.32.



ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

The information set forth below should be read in conjunction with the 
unaudited condensed consolidated financial statements and notes thereto 
included in Part I - Item 1 of this Quarterly Report and the Company's 
Annual Report on Form 10-K for the year ended March 31, 1998 which 
contains the audited financial statements and notes thereto for the years
ended March 31, 1996, 1997 and 1998 and Management's Discussion and 
Analysis of Financial Condition and Results of Operations for those 
respective periods.


                                   7
<PAGE>   8

Forward looking statements in this Quarterly Report on Form 10-Q as well 
as the Company's Annual Report on Form 10-K for the year ended March 31, 
1998, are made pursuant to the safe harbor provisions of the Private 
Securities Litigation Reform Act of 1995.  Stockholders are cautioned that
all forward-looking statements pertaining to the Company involve risks and
uncertainties, including, without limitation, the risks discussed below 
and other risks detailed from time to time in the Company's periodic 
reports and other information filed with the Securities and Exchange 
Commission.


RESULTS OF OPERATIONS 

Net Sales

Net sales for the quarter ended September 30, 1998 were $29.6 million, a 
71.8% increase compared to the $17.2 million reported for the quarter 
ended September 30, 1997.  Wholesale sales increased by 89.6% to $22.7 
million and retail sales increased by 31.6% to $6.9 million for the 
September 1998 quarter as compared to the September 1997 quarter.  
Wholesale sales increased primarily due to the number of Signature 
Galleries increasing from 45 at the end of September 1997 to 116 at the 
end of September 1998, as well as increased average sales to Signature 
Gallery customers.  The remainder of the increase in wholesale sales was 
due to increased sales to existing accounts as well as upgrades of those 
accounts to higher dealership levels.  Retail sales increased due to an 
increase in the number of company-owned stores from 15 as of September 30,
1997 to 26 as of September 30, 1998, as well as a shift towards higher 
priced products.  Comparable store sales per square foot for company-owned
stores were $329 in the September 1998 quarter compared to $313 for the 
September 1997 quarter.  Net sales for the six months ended September 30, 
1998 were $55.9 million, up 83.9% from $30.4 million during the six months
ended September 30, 1997.  Wholesale sales increased 113.6% for the six 
months ended September 30, 1998 as compared to the six months ended 
September 30, 1997 primarily as a result of the increase in Signature 
Galleries and increased average sales to Signature Gallery customers.  
Retail sales increased 21.2% for the six months ended September 30, 1998 
as compared to the six months ended September 30, 1997 primarily as a 
result of the increase in company-owned stores and a shift towards higher 
priced products.

Gross Profit

Gross profit increased by $8.9 million, or 76.7%, to $20.4 million for 
the quarter ended September 30, 1998 in comparison to the $11.5 million 
reported for the quarter ended September 30, 1997.  Gross profit was 
$37.7 million for the six months ended September 30, 1998 compared to 
$20.5 million in the prior year.  The Company's consolidated gross margin 
was 68.9% and 67.3% for the three and six month periods ended September 
30, 1998, respectively, compared to 67.0% and 67.5% for the same periods 
in the prior year, respectively.  The increase in absolute terms in gross 
profit was due to a higher proportion of retail sales, lower manufacturing
costs as a percentage of sales due to higher sales and efficiencies gained

                                   8
<PAGE>   9

from more evenly distributing manufacturing production over the first six 
months of the fiscal year.  The softening in gross margin on a percentage 
basis for the six months ended September 1998 compared to the same period 
in the prior year is due to a larger increase in wholesale sales relative 
to retail sales during the first three months of the current fiscal year.

Selling and Marketing Expenses

Selling and marketing expenses were $8.2 million and $14.7 million for 

the three and six month periods ended September 30, 1998, respectively, 
compared to $4.4 million and $7.8 million for the same periods in the 
prior year.  As a percentage of net sales, selling and marketing expenses 
were 27.6% and 26.4% for the three and six month periods ended September 
30 ,1998, respectively, compared to 25.7% and 25.5% for the same periods 
in the prior year.  Selling and marketing expenses increased in absolute 
dollars and as a percentage basis primarily due to increased sales 
compensation costs resulting from increased net sales and the addition of 
sales personnel and increases in advertising and promotional costs.  

General and Administrative Expenses 

General and administrative expenses were $5.5 million and $3.1 million for
the September 1998 and 1997 quarters, respectively, and were $10.1 million
and $5.9 million for the six month periods ended September 30, 1998 and 
1997, respectively.  Expressed as a percentage of net sales, general and 
administrative expenses for the September 1998 quarter were 18.7% compared
to 18.1% in the September 1997 quarter, and were 18.1% for the six months 
ended September 1998 compared to 19.4% in the prior year.  The increase in
general and administrative expenses in absolute terms was primarily due to
increased compensation costs and facility costs related to expansion of 
capacity.  General and administrative expenses for the six months ended 
September 30, 1998 decreased as a percentage of sales from the same period
in the prior year due to economies of scale from increased sales levels.

Interest Income (Expense)

Interest income was $235,000 and $366,000 for the three and six months 
ended September 30, 1998, respectively, compared to interest expense of 
$475,000 and $1.2 million for the same periods in the prior year.  The 
increase in interest income as compared to the prior year was due to 
increased cash and cash equivalents and short-term investments balances 
and repayment of debt using proceeds from the Company's February 1998 
public offering.

Provision for Income Tax

The provision for income taxes was $2.6 million and $5.0 million for the 
quarter and six months ended September 1998, respectively, compared to 
$1.7 million and $2.5 million for the same periods in the prior year.  The
Company's effective income tax rate for the quarter and six months ended 
September 30, 1998 was 38.2% and 38.1%, respectively, compared to 37.0% 
and 36.9% for the same periods in the prior year.


                                   9
<PAGE>   10

Seasonality; Fluctuations in Quarterly Results

The Company's business has experienced, and is expected to continue to 
experience, significant seasonal fluctuations in net sales and income.  
The Company's net sales historically have been highest in the December 
quarter and lower in the subsequent March and June quarters.  Despite 
overall increases in annual net sales in fiscal 1997, net sales in the 
December 1996 quarter were $15.5 million and net sales in the subsequent 
March 1997 and June 1997 quarters were $11.5 million and $13.2 million, 
respectively.  Net sales in the December 1997 quarter were $26.8 million 
and sales in the subsequent March 1998 and June 1998 quarters were $25.4 
million and $26.3 million, respectively.  Management believes that the 
seasonal effect is due primarily to customer buying patterns, particularly
with respect to holiday purchases, and is typical of the home decorative 
accessories, collectibles and gift product industries.  The Company 
expects these seasonal trends to continue in the foreseeable future.

The Company's quarterly operating results have fluctuated significantly in
the past and may continue to fluctuate as a result of numerous factors, 
including demand for the art of Thomas Kinkade and the Company's Thomas 
Kinkade products (including new product categories and series), the 
Company's ability to achieve its expansion plans, the timing, mix and 
number of new product releases, the timing of the opening of new Thomas 
Kinkade Stores and the expensing of the associated pre-opening costs, the 
successful implementation of the Thomas Kinkade Signature Gallery program 
and expansion of distribution generally, the Company's ability to 
implement strategic business alliances, the Company's ability to hire and 
train new manufacturing, sales and administrative personnel, continued 
implementation of manufacturing efficiencies, timing of product deliveries
and the incurrence of other operating costs.  In addition, since a 
significant portion of the Company's net sales are generated from orders 
received in the quarter, net sales in any quarter are substantially 
dependent on orders booked in that quarter.  The Company's results may 
also fluctuate based on extraordinary events.  Accordingly, the results of
operations in any quarter will not necessarily be indicative of the 
results that may be achieved for a full fiscal year or any future quarter.
Fluctuations in operating results may also result in volatility in the 
price of the Company's Common Stock.


LIQUIDITY AND CAPITAL RESOURCES

The Company's primary source of funds in the first six months of fiscal 
1999 has been from its operations.  The Company's working capital as of 
September 30, 1998 was $33.4 million, compared to $30.7 million as of 
March 31, 1998.

Net cash provided by operations for the first six months of fiscal 1999 
was $519,000 consisting primarily of income from operations adjusted 
by increases in accounts receivable and inventory.  The Company increased 
inventory in anticipation of seasonally higher demand and increased 
distribution.  Accounts receivable increased as a result of an increase 
in certain dealer categories which receive preferential payment terms.  

                                   10
<PAGE>   11

Net cash provided by operations for the first six months of fiscal 1998 
was $10.7 million consisting primarily of income from continuing 
operations adjusted by an increase in income taxes payable.

Net cash used in investing activities was $8.4 million for the first six 
months of fiscal 1999 and primarily related to purchases of securities 
for $3.9 million and capital expenditures for property and equipment for 
$4.2 million.  Net cash used in investing activities was $841,000 in the 
first six months of fiscal 1998.  The Company anticipates that total 
capital expenditures in fiscal 1999 will be approximately $8.0 million, 
and will relate primarily to continued manufacturing and infrastructure 
investments, as well as to the opening of new retail locations.

Net cash used in financing activities was $2.2 million in the first six 
months of fiscal 1999 compared to $5.0 million in the first six months of 
fiscal 1998.  Cash used in financing activities during the first six 
months of fiscal 1999 related primarily to the purchase of shares of the 
Company's Common Stock under the Company's continuing stock repurchase 
program.  Net cash used in financing activities during the first six 
months of fiscal 1998 was related primarily to the repayment of borrowings
under credit lines and notes payable.

The Company has a $10 million line-of-credit facility with a bank (the 
Senior Debt).  Borrowing capacity under the Senior Debt facility is based 
upon eligible accounts receivable and inventory and aggregated $10.0 
million as of September 30, 1998.  There were no outstanding borrowings 
under this credit facility as of September 30, 1998.

The Company's working capital requirements in the foreseeable future will 
change depending on the rate of the Company's expansion, the Company's 
operating results and any other adjustments in its operating plan as 
needed in response to competition, acquisition opportunities or unexpected
events.  The Company believes that existing borrowing capacity under its 
line of credit, together with revenues from operations, will be sufficient
to meet the Company's working capital requirements through fiscal 1999.  
However, there can be no assurance that the Company will not seek 
additional capital in the future as a result of expansion or otherwise. 


YEAR 2000 COMPLIANCE

The Company's Year 2000 Project (the "Project") is proceeding on schedule.
The Project is addressing the issue of computer programs and embedded 
computer chips being unable to distinguish between the year 1900 and the 
year 2000.  The Company has conducted a review of its information 
technology ("IT") and non-IT systems to identify those areas that could 
be affected by the Year 2000 issue, and has developed a comprehensive, 
risk-based plan.  This plan addresses both IT and non-IT systems and 
products, as well as dependencies on those with whom the Company does 
significant business.

In connection with the Project, the Company has completed an inventory 
and risk-assessment of its computer systems and related technology, and 

                                   11
<PAGE>   12


has begun the testing and remediation process.  The Company's main IT 
system consists of JD Edwards software, an IBM AS400 and a PC-based 
network.  In fiscal 1998 the Company upgraded its JD Edwards software to 
be Year 2000 compliant, and in the September quarter upgraded both the 
IBM AS400 and substantially all of its PC's to be Year 2000 compliant.  
The Company expects to complete the Project by mid-1999.  However, the 
Company cannot guarantee that its compliant systems will not encounter 
difficulties when attempting to interface or interconnect with third 
party systems, whether or not those systems are claimed to be "compliant" 
and the Company cannot guarantee that such failure to interface or 
interconnect will not have a materially adverse effect on the Company's 
operations.  The Company has also completed an inventory and risk 
assessment of its outside vendors and has identified those key vendors 
that represent a significant risk to the Company.  The Company is 
currently in the process of communicating with these vendors to determine 
their Year 2000 readiness.  The Company is also preparing contingency 
plans in the event of non-compliance by those key vendors.  The Company 
believes the Year 2000 risk with its suppliers is low because many of the 
vendors are small manufacturers with relatively simple business systems.  
The Company expects to identify any significant vendor-compliance problems
by the first quarter of 1999 and to resolve those issues by the end of the
third quarter.  Despite this approach, there can be no guarantee that the 
systems of other companies on which the Company is reliant will be 
converted in a timely manner, or that a failure by another company to 
convert would not have a materially adverse effect on the Company.

The total cost associated with required modifications to become Year 2000 
compliant is not expected to be material to the Company's financial 
position.  The estimated total cost of the Year 2000 Project is 
approximately $1 million, which includes upgrade of the Company's JD 
Edwards software, IBM AS400 and PC-based network.  The total amount 
expended on the Project through September 30, 1998, was approximately 
$750,000. The estimated future cost of completing the Year 2000 Project 
is estimated to be approximately $250,000. 

The Company presently believes that with modification to existing software
and conversion to new software, the Year 2000 problem will not pose 
significant operational risk.  While the Company cannot accurately predict
a "worst case scenario" with regard to its Year 2000 issues, the failure 
by the Company and/or vendors to complete Year 2000 compliance work in a 
timely manner could have a materially adverse effect on the Company's 
operations.  The Company is in the process of assessing these risks and 
uncertainties and developing appropriate contingency plans and procedures 
in an attempt to minimize the effects of such a scenario.



ITEM 3: QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK - Not
          Applicable





                                   12
<PAGE>   13


PART II - Other Information

ITEM 1.   LEGAL PROCEEDINGS - Not Applicable

ITEM 2.   CHANGES IN SECURITIES - Not Applicable

ITEM 3.   DEFAULTS UPON SENIOR SECURITIES - None

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 

(a)   The Annual Meeting of Media Arts Group, Inc. was convened on 
      September 17, 1998.

(b)   The following directors were elected to hold office until the next 
      annual meeting:
                                                       Votes
      Nominee                         Votes           Withheld

      Kenneth E. Raasch             12,240,413         55,632
      Thomas Kinkade                12,248,895         47,150
      Michael L. Kiley              12,246,315         49,730
      Norman T. Mahoney             12,245,865         50,180
      Norman A. Nason               12,246,165         49,880
      W. Michael West               12,249,005         47,040

(c)   The following matters were voted upon at the meeting:

      The approval of the Company's 1998 Stock Incentive Plan which 
      succeeds the Company's Employee Stock Option Plan and the Company's 
      Stock Option Plan for Directors.  The number of shares reserved for 
      issuance under the 1998 Stock Incentive Plan is 500,000 plus the 
      number of shares remaining available for grant under the Employee 
      Stock Option Plan and the Stock Option Plan for Directors.
        Votes for - 8,739,395, against - 1,687,393, abstain - 8,903
        Broker nonvote - 1,860,354

      The approval to grant an option to purchase 600,000 shares of 
      Common Stock to Thomas Kinkade.
        Votes for - 9,914,684, against - 441,856, abstain - 13,865
        Broker nonvote - 1,925,640

      The approval of the Company's Employee Qualified Stock Purchase 
      Plan for which 125,000 shares will be reserved.
        Votes for - 10,202,666, against - 222,972, abstain - 10,053
        Broker nonvote - 1,860,354

      The approval of an amendment to the Company's amended and restated 
      certificate of incorporation to increase the number of authorized 
      shares of Common Stock from 20,000,000 to 80,000,000.
        Votes for - 10,870,668, against - 1,412,749, abstain - 12,628
        Broker nonvote - 0


                                   13
<PAGE>   14

      The selection and ratification of PricewaterhouseCoopers LLP as the 
      Company's independent public accountants for the fiscal year ending 
      March 31, 1999.
        Votes for - 12,276,675, against - 14,080, abstain - 5,290
        Broker nonvote - 0

ITEM 5.   OTHER INFORMATION - Not Applicable

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

(a)   Exhibit 3 - Amended and Restated Certificate of Incorporation

(b)   Exhibit 27 - Financial Data Schedule (EDGAR version only)

(c)   Reports on Form 8-K - none











































                                   14
<PAGE>   15
                          MEDIA ARTS GROUP, INC.

                               SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                   MEDIA ARTS GROUP, INC.
                                   (Registrant)


                                   By  /s/ Raymond A. Peterson
                                   --------------------------------------
                                   Raymond A. Peterson
                                   Chief Executive Officer


                                   By  /s/ Greg H.L. Nash
                                   --------------------------------------
                                   Greg H.L. Nash
                                   Senior Vice President & 
                                   Chief Financial Officer


Date:  November 13, 1998





























                                   15
<PAGE>   16

EXHIBIT INDEX

Exhibit Number

3        Amended and Restated Certificate of Incorporation

27       Financial Data Schedule















































                                   16

<PAGE>   1
                        CERTIFICATE OF AMENDMENT
                                   OF
            AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
                                   OF
                         MEDIA ARTS GROUP, INC.


Media Arts Group, Inc., a corporation organized and existing under and by 
virtue of the General Corporation Law of the State of Delaware,

DOES HEREBY CERTIFY:

FIRST:  That the Board of Directors of said corporation, at a meeting 
duly held on June 22, 1998, adopted a resolution proposing and declaring 
advisable the following amendment to the Amended and Restated Certificate 
of Incorporation of said corporation:

RESOLVED, that the Restated Certificate of Incorporation of Media Arts 
Group, Inc. be amended by changing the Fourth Article thereof so that, as 
amended, said Article shall be and read as follows:

"Fourth: The total number of shares of stock which the Corporation shall 
have authority to issue is 80,000,000 shares of Common Stock, each having 
a par value of one penny ($.01), and 1,000,000 shares of Preferred Stock, 
each having a par value of one ($.01).

The Board of Directors is expressly authorized to provide for the issuance
of all or any shares of the Preferred Stock in one or more classes or 
series, and to fix for each such class or series such voting powers, full 
or limited, or no voting powers, and such distinctive designations, 
preferences and relative, participating, optional or other special rights 
and such qualifications, limitations or restrictions thereof, as shall be 
stated and expressed in the resolution or resolutions adopted by the Board
of Directors providing for the issuance of such class or series and as may
be permitted by the GCL, including, without limitation, the authority to 
provide that any such class or series may be (i) subject to redemption at 
such time or times and at such price or prices; (ii) entitled to receive 
dividends (which may be cumulative or non-cumulative) at such rates, on 
such conditions, and at such times, and payable in preference to or in 
such relation to, the dividends payable on any other class or classes or 
any other series; (iii) entitled to such rights upon the dissolution of, 
or upon any distribution of the assets of, the Corporation; and/or (iv) 
convertible into, or exchangeable for, shares of any other class or 
classes of stock, or of any other series of the same or any other class 
or classes of stock, of the Corporation at such price or prices or at such
rates of exchange and with such adjustments; all as may be stated in such 
resolution or resolutions."

SECOND:  That at a meeting of stockholders of said corporation, held on 
September 17, 1998, the stockholders approved said amendment.

                                   1
<PAGE>   2

THIRD:  That the aforementioned amendment was duly adopted in accordance 
with the applicable provisions of Section 242 of the General Corporation 
Law of the State of Delaware.

IN WITNESS WHEREOF, said corporation has caused this certificate to be 
signed by James F. Landrum, Jr., its Senior Vice President, General 
Counsel & Corporate Secretary, this 29th day of September, 1998.


                           MEDIA ARTS GROUP, INC.


                           By  /s/ James F. Landrum, Jr.
                           --------------------------------------
                           James F. Landrum, Jr.
                           Snr. VP, General Counsel & Corporate Secretary






































                                   2
<PAGE>   3
                        CERTIFICATE OF MERGER


Pursuant to Section 252 of the General Corporation Law of the State of 
Delaware, the following Certificate of Merger is adopted for the purposes 
of effecting a merger in accordance such laws.

The undersigned corporation, Media Arts Group, Inc., is a for-profit 
corporation duly organized, existing and in good standing under the laws 
of the State of Delaware.

THE CORPORATION DOES HEREBY CERTIFY:

FIRST:  That the name, state of incorporation and total stock of each of 
the constituent corporations of the merger is as follows:
                                                       Number of
                           State of                    Shares of      Par
Name of Corporation        Incorp.    Class/Series Authorized Stock Value
Media Arts Group, Inc.     Delaware   Common        20,000,000      $0.01
Media Arts Group, Inc.     Delaware   Preferred      1,000,000      $0.01
John Hine Studios, Inc.    Texas      Common             1,000      No Par
Lightpost Publishing, Inc. California Common        10,000,000      $0.002

SECOND:  That a Merger Agreement and Plan of Merger between the parties to
the merger has been approved, adopted, certified, executed and 
acknowledged by each of the constituent corporations in accordance with 
the provisions of subsection (c) of Section 252 of the General Corporation
Law of the State of Delaware.

THIRD:  Media Arts Group, Inc. is the parent corporation of subsidiary 
entities John Hine Studios, Inc. and Lightpost Publishing, Inc

FOURTH:  The surviving corporation of the merger is Media Arts Group, Inc.
The disappearing corporations are John Hine Studios, Inc. and Lightpost 
Publishing, Inc.

FIFTH:  The certificate of incorporation of Media Arts Group, Inc., the 
surviving corporation, shall remain unamended.

SIXTH:  That the executed Merger Agreement and Plan of Merger is on file 
at the principal place of business of the surviving corporation, Media 
Arts Group, Inc.  The address of the principal place of business of the 
surviving corporation is Ten Almaden Blvd., Ninth floor, San Jose, 
California 95113,

SEVENTH:  That a copy of the Merger Agreement and Plan of Merger will be 
furnished by the surviving corporation, on request and without cost, to 
any stockholder of any constituent corporation.

EIGHT:  The Merger Agreement and Plan of Merger was duly approved by the 
Board of Directors of the corporation on March 27, 1996.




                                   3
<PAGE>   4

NINTH:  No shareholder approval was required, as Media Arts Group, Inc. 
is the parent company and sole (100%) shareholder of both subsidiary 
disappearing corporations Lightpost Pub1ishing, Inc. and John Hine 
Studios, Inc.

TENTH:  The merger will become effective on March 31, 1996.


We, Kenneth E. Raasch, as President of Media Arts Group, Inc., and Susan 
Edstrom, as Secretary of Media Arts Group, Inc., approve, adopt, and 
certify the above Certificate of Merger.

We further declare under penalty of perjury under the laws of the State 
of California and Delaware that the matters set forth in this certificate 
are true and correct of our own knowledge.


                                            By  /s/ Kenneth E. Raasch
                                            -----------------------------
Dated:  March 27, 1996                      Kenneth Raasch, President
                                            Media Arts Group, Inc.


                                            By  /s/ Susan Edstrom
                                            -----------------------------
Dated:  March 27 1996                       Susan Edstrom, Secretary
                                            Media Arts Group, Inc.




























                                   4
<PAGE>  5
                          AMENDED AND RESTATED
                      CERTIFICATE OF INCORPORATION
                                   OF
                          MEDIA ARTS GROUP, INC.



Media Arts Group, Inc., a corporation organized and existing under the 
laws of the State of Delaware, hereby certifies as follows:

   1.  The name of the corporation (hereinafter, "Corporation") is:  Media
Arts Group, Inc.  The Corporation was originally incorporated under the 
name MEDIA ARTS GROUP, Inc. and the date of filing of its original 
certificate of incorporation with the Secretary of State was April 28, 
1993.

   2.  The text of the Certificate of Incorporation is hereby amended 
and restated to read as follows:

FIRST:  The name of the Corporation is:  Media Arts Group, Inc.

SECOND:  The address of the registered office of the corporation in the 
State of Delaware is:  15 East North Street, in the City of Dover, County 
of Kent.  The name of its registered agent at that address is:  
Incorporating Service, Ltd.

THIRD:  The purpose of the Corporation is to engage in any lawful act or 
activity for which a corporation may be organized under the General 
Corporation Law (the "GCL") of the State of Delaware as set forth in 
Title 8 of the Delaware Code.

FOURTH:  The total number of shares of stock which the Corporation shall 
have authority to issue is 20,000,000 shares of Common Stock, each having 
a par value of one penny ($.01), and 1,000,000 shares of Preferred Stock, 
each having a par value of one penny ($.01).  Effective upon the date of 
the filing of this Amended and Restated Certificate of Incorporation, 
each share of Common Stock of this Corporation outstanding as of such 
date shall represent 1.054505 shares of Common Stock.

The Board of Directors is expressly authorized to provide for the issuance
of all or any shares of the Preferred Stock in one or more classes or 
series, and to fix for each such class or series such voting powers, full 
or limited, or no voting powers, and such distinctive designations, 
preferences and relative, participating, optional or other special rights 
and such qualifications, limitations or restrictions thereof, as shall be 
stated and expressed in the resolution or resolutions adopted by the Board
of Directors providing for the issuance of such class or series and as may
be permitted by the GCL, including, without limitation, the authority to 
provide that any such class or series may be (i) subject to redemption at 
such time or times and at such price or prices; (ii) entitled to receive 
dividends (which may be cumulative or non-cumulative) at such rates, on 
such conditions, and at such times, and payable in preference to or in 
such relation to, the dividends payable on any other class or classes or 
any other series; (iii) entitled to such rights upon the dissolution of, 

                                   5
<PAGE>   6

or upon any distribution of the assets of, the Corporation; and/or (iv) 
convertible into, or exchangeable for, shares of any other class or 
classes of stock, or of any other series of the same or any other class 
or classes of stock, of the Corporation at such price or prices or at such
rates of exchange and with such adjustments; all as may be stated in such 
resolution or resolutions.

FIFTH:  The following provisions are inserted for the management of the 
business and the conduct of the affairs of the Corporation, and for 
further definition, limitation and regulation of the powers of the 
Corporation and of its directors and stockholders:

1.  The business and affairs of the Corporation shall be managed by or 
under the direction of the Board of Directors.

2.  In furtherance and not in limitation of powers conferred by statue, 
the board of directors is expressly authorized to adopt, amend, or repeal 
the By-Laws of this Corporation.

3.  The number of directors of the Corporation shall be as from time to 
time fixed by, or in the manner provided in, the By-Laws of the 
Corporation.  Election of directors need not be by written ballot unless 
the By-laws so provide.

4.  No director shall be personally liable to the Corporation or any of 
its stockholders for monetary damages for breach of fiduciary duty as a 
director, except for liability (i) for any breach of the director's duty 
of loyalty to the Corporation or its stockholders, (ii) for acts or 
omissions not in good faith or which involve intentional misconduct or a 
knowing violation of the law, (iii) pursuant to Section 174 of the GCL, 
or (iv) for any transaction from which the director derived an improper 
personal benefit.  Any repeal or modification of this Article FIFTH by 
the stockholders of the Corporation shall not adversely affect any right 
or protection of a director of the corporation existing at the time of 
such repeal or modification with respect to acts or omissions occurring 
prior to such repeal or modification.

5.  In addition to the powers and authorities hereinbefore or by statute 
expressly conferred upon them, the directors are hereby empowered to 
exercise all such powers and do all such acts and things as may be 
exercised or done by the Corporation, subject, nevertheless, to the 
provisions of the GCL, this Amended and Restated Certificate of 
Incorporation, and any By-Laws adopted by the stockholders, provided, 
however, that no By-Laws hereafter adopted by the stockholders shall 
invalidate any prior act of the directors which would have been valid if 
such By-Laws had not been adopted.

SIXTH:  Meetings of stockholders may he held within or without the State 
of Delaware, as the By-Laws may provide.  The books of the Corporation 
may be kept (subject to any provision contained in the GCL) outside the 
State of Delaware at such place or places as may be designated from time 
to time by the Board of Directors or in the By-Laws of the Corporation.


                                   6
<PAGE>   7

SEVENTH:  The Corporation reserves the right to amend, alter, change or 
repeal any provision contained in this Amended and Restated Certificate 
of Incorporation, in the manner now or hereafter prescribed by statute, 
and all rights conferred upon stockholders herein are granted subject to 
this reservation.

   3.  This Amended and Restated Certificate of Incorporation has been 
duly adopted in accordance with the provisions of Sections 228, 242 and 
245 of the GCL.

IN WITNESS WHEREOF, Media Arts Group, Inc. has caused this certificate to 
be signed by its duly authorized officer as of this 10th day of June 1994.



                                       Media Arts Group, Inc.


                                       By  /s/ Kenneth E. Raasch
                                       ----------------------------------
                                       Kenneth E. Raasch
                                       Chief Executive Officer
                                       and President




Attest:


                                      By:  /s/ Susan C. Edstrom
                                      -----------------------------------
                                      Susan C. Edstrom
                                      Secretary




















                                   7
<PAGE>   8
                      CERTIFICATE OF INCORPORATION

                                   OF

                          MEDIA ARTS GROUP, INC.



FIRST:  The name of the Corporation is:  MEDIA ARTS GROUP, Inc. 
(hereinafter the "Corporation")

SECOND:  The address of the registered office of the Corporation in the 
State of Delaware is:  15 East North Street, in the City of Dover, County 
of Kent.  The name of its registered agent at that address is:  
Incorporating Service, Ltd.

THIRD:  The purpose of the Corporation is to engage in any lawful act or 
activity for which a corporation may be organized under the General 
Corporation Law of the State of Delaware as set forth in Title 8 of the 
Delaware Code (the "GCL")

FOURTH:  The total number of shares of stock which the Corporation shall 
have authority to issue is 10,000,000 shares of Common Stock, each having 
a par value of one penny ($.01), and 1,000,000 shares of Preferred Stock, 
each having a par value of one penny ($.0l).

The Board of Directors is expressly authorized to provide for the 
issuance of all or any shares of the Preferred Stock in one or more 
classes or series, and to fix for each such class or series such voting 
powers, full or limited, or no voting powers, and such distinctive 
designations, preferences and relative, participating, optional or other 
special rights and such qualifications, limitations or restrictions 
thereof, as shall be stated and expressed in the resolution or resolutions
adopted by the Board of Directors providing for the issuance of such class
or series and as may be permitted by the GCL, including, without 
limitation, the authority to provide that any such class or series may be 
(i) subject to redemption at such time or times and at such price or 
prices; (ii) entitled to receive dividends (which may be cumulative or 
non-cumulative) at such rates, on such conditions, and at such times, and 
payable in preference to or in such relation to, the dividends payable on 
any other class or classes or any other series; (iii) entitled to such 
rights upon the dissolution of, or upon any distribution of the assets of,
the Corporation; and/or (iv) convertible into, or exchangeable for, shares
of any other class or classes of stock, or of any other series of the same
or any other class or classes of stock, of the Corporation at such price 
or prices or at such rates of exchange and with such adjustments; all as 
may be stated in such resolution or resolutions.

FIFTH:  The name and mailing address of the Sole Incorporator is as 
follows:  Mark A. Pruner, 1206 "Q" Street, Suite 1, Sacramento, 
California, 95814.

SIXTH:  The following provisions are inserted for the management of the 
business and the conduct of the affairs of the Corporation, and for 

                                   8
<PAGE>   9

further definition, limitation and regulation of the powers of the 
Corporation and of its directors and stockholders:

1.  The business and affairs of the Corporation shall be managed by or 
under the direction of the Board of Directors.

2.  The directors shall have concurrent power with the stockholders to 
make, alter, amend, change, add to or repeal the By-Laws of the 
Corporation.

3.  The number of directors of the Corporation shall be as from time to 
time fixed by, or in the manner provided in, the By-Laws of the 
Corporation.  Election of directors need not be by written ballot unless 
the By-Laws so provide.

4.  No director shall be personally liable to the Corporation or any of 
its stockholders for monetary damages for breach of fiduciary duty as a 
director, except for liability (i) for any breach of the director's duty 
of loyalty to the Corporation or its stockholders, (ii) for acts or 
omissions not in good faith or which involve intentional misconduct or a 
knowing violation of the law, (iii) pursuant to Section 174 of the GCL, 
or (iv) for any transaction from which the director derived an improper 
personal benefit.  Any repeal or modification of this Article SIXTH by 
the stockholders of the Corporation shall not adversely affect any right 
or protection of a director of the Corporation existing at the time of 
such repeal or modification with respect to acts or omissions occurring 
prior to such repeal or modification.

5.  In addition to the powers and authorities hereinbefore or by statute 
expressly conferred upon them, the directors are hereby empowered to 
exercise all such powers and do all such acts and things as may be 
exercised or done by the Corporation, subject, nevertheless, to the 
provisions of the GCL, this Certificate of Incorporation, and any By-Laws 
adopted by the stockholders, provided, however, that no By-Laws hereafter 
adopted by the stockholders shall invalidate any prior act of the 
directors which would have been valid if such By-Laws had not been 
adopted.

SEVENTH:  Meetings of stockholders may be held within or without the 
State of Delaware, as the By-Laws may provide.  The books of the 
Corporation nay be kept (subject to any provision contained in the GCL) 
outside the State of Delaware at such place of places as may be designated
from time to time by the Board of Directors or in the By-Laws of the 
Corporation.

EIGHTH:  The Corporation reserves the right to amend, alter, change or 
repeal any provision contained in this Certificate of Incorporation, in 
the manner now or hereafter prescribed by statute, and all rights 
conferred upon stockholders herein are granted subject to this 
reservation.

I, THE UNDERSIGNED, being the Sole Incorporator hereinbefore named, for 
the purpose for forming a corporation pursuant to the GCL, do make this 

                                   9
<PAGE>   10

Certificate, hereby declaring and certifying that this is my act and deed 
and the facts herein stated are true, and accordingly have hereunto set 
my hand this 27th day of April 1993.



                                    By  /s/ Mark A. Pruner
                                    -----------------------------------
                                    MARK A. PRUNER
                                    Sole Incorporator











































                                   10

<TABLE> <S> <C>


<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                                    <C>
<PERIOD-TYPE>                          3-MOS
<FISCAL-YEAR-END>                      MAR-31-1999
<PERIOD-END>                           SEP-30-1998
<CASH>                                       6,277
<SECURITIES>                                 3,898
<RECEIVABLES>                               21,802
<ALLOWANCES>                                 2,733
<INVENTORY>                                 15,162
<CURRENT-ASSETS>                            49,586
<PP&E>                                      13,131
<DEPRECIATION>                               4,473
<TOTAL-ASSETS>                              58,477
<CURRENT-LIABILITIES>                       16,233
<BONDS>                                          0
                            0
                                      0
<COMMON>                                        85
<OTHER-SE>                                  43,623
<TOTAL-LIABILITY-AND-EQUITY>                58,477
<SALES>                                     29,595
<TOTAL-REVENUES>                            29,595
<CGS>                                        9,208
<TOTAL-COSTS>                                6,681
<OTHER-EXPENSES>                                 0
<LOSS-PROVISION>                                51
<INTEREST-EXPENSE>                               0
<INCOME-PRETAX>                              6,916
<INCOME-TAX>                                 2,643
<INCOME-CONTINUING>                          4,273
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                 4,273
<EPS-PRIMARY>                                  .33
<EPS-DILUTED>                                  .31
        

</TABLE>


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