MEDIA ARTS GROUP INC
SC 13D, 1998-09-25
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                 SCHEDULE 13D

                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 5)*

                              MEDIA ARTS GROUP, INC.
           --------------------------------------------------------
                                (Name of Issuer)

                                   COMMON STOCK
           --------------------------------------------------------
                          (Title of Class of Securities)

                                  58439 C 10 2
           --------------------------------------------------------
                                 (CUSIP Number)

 JAMES F. LANDRUM, JR., 521 CHARCOT AVENUE, SAN JOSE, CA 95131 (408) 922-1535
- -------------------------------------------------------------------------------
           (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                              SEPTEMBER 17, 1998
           --------------------------------------------------------
            (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to 
report the acquisition which is the subject of this Schedule 13D, and is 
filing this schedule because of Rule 13d-1(b)(3) or (4), check the following 
box / /.

Check the following box if a fee is being paid with the statement / /. (A fee 
is not required only if the reporting person: (1) has a previous statement on 
file reporting beneficial ownership of more than five percent of the class of 
securities described in Item 1: and (2) has filed no amendment subsequent 
thereto reporing beneficial ownership of five percent or less of such class.) 
(See Rule 13d-7.)

NOTE: Six copies of this statement, including all exhibits, should be filed 
with the Commission. See Rule 13d-1(a) for other parties to whom copies are 
to be sent.

*The remainder of this cover page shall be filled out for a reporting 
person's initial filing on this form with respect to the subject class of 
securities, and for any subsequent amendment containing information which 
would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange 
Act of 1934 ("Act") or otherwise subject to the liabilities of that section 
of the Act but shall be subject to all other provisions of the Act (however, 
see the Notes).

                        (Continued on following page(s))

                              Page 1 of  10  Pages
                                        ---- 


<PAGE>

                                   SCHEDULE 13D

CUSIP No. 58439 C 10 2                                   Page  2  of  10  Pages
          ------------                                         ---    --- 

- -------------------------------------------------------------------------------
 (1) Name of Reporting Person.
     S.S. or I.R.S. Identification No. of Above Person

                                                   THOMAS KINKADE
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member                             (a)  / /
     of a Group*                                                       (b)  / /
                                                    N/A
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
                                                    N/A
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant      / /
     to Items 2(d) or 2(e)                           N/A
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
                                                   UNITED STATES OF AMERICA
- -------------------------------------------------------------------------------
NUMBER OF SHARES              (7) Sole Voting
 BENEFICIALLY OWNED                 Power            600,000
 BY EACH REPORTING           --------------------------------------------------
 PERSON WITH                  (8) Shared Voting
                                    Power          3,140,651
                             --------------------------------------------------
                              (9) Sole Dispositive
                                    Power            600,000
                             --------------------------------------------------
                             (10) Shared Dispositive
                                    Power          3,140,651
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                                                   3,740,651
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain         / /
     Shares* 
                                                   N/A
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
                                                   27.41%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
                                                   IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!
         INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
     (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

<PAGE>

                                   SCHEDULE 13D

CUSIP No. 58439 C 10 2                                   Page  3  of  10  Pages
          ------------                                         ---    --- 

- -------------------------------------------------------------------------------
 (1) Name of Reporting Person.
     S.S. or I.R.S. Identification No. of Above Person

                                                   NANETTE KINKADE
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member                             (a)  / /
     of a Group*                                                       (b)  / /
                                                    N/A
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
                                                    N/A
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant      / /
     to Items 2(d) or 2(e)                           N/A
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
                                                   UNITED STATES OF AMERICA
- -------------------------------------------------------------------------------
NUMBER OF SHARES              (7) Sole Voting
 BENEFICIALLY OWNED                 Power          0
 BY EACH REPORTING           --------------------------------------------------
 PERSON WITH                  (8) Shared Voting
                                    Power          3,140,651
                             --------------------------------------------------
                              (9) Sole Dispositive
                                    Power          0
                             --------------------------------------------------
                             (10) Shared Dispositive
                                    Power          3,140,651
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                                                   3,140,651
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain         / /
     Shares* 
                                                   N/A
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
                                                   24.07%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
                                                   IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!
         INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
     (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

<PAGE>

ITEM 1.   SECURITY AND ISSUER

          Item 1 to Schedule 13D is hereby amended and restated in its entirety
          as follows:
          
          This statement relates to shares of Common Stock par value of $0.01
          per share, of Media Arts Group, Inc., a Delaware Corporation (the
          "Issuer").  The address of Issuer's principal executive offices is 521
          Charcot Avenue, San Jose, California 95131.


ITEM 2.   IDENTITY AND BACKGROUND

          Item 2 to Schedule 13D is hereby amended and restated in its entirety
          as follows:
          
          (a)  The names of the persons filing are Thomas Kinkade and Nanette
               Kinkade (collectively, the "Reporting Persons").

          (b)  The address of the principal business office of each Reporting
               Person is 521 Charcot Avenue, San Jose, California 95131.

          (c)  Thomas Kinkade is the Creative Director and a member of the Board
               of Directors of the Issuer.  Nanette Kinkade is a homemaker and
               the spouse of Thomas Kinkade.

          (d)  Neither Reporting Person has been convicted in any criminal
               proceedings during the past five (5) years.

          (e)  Neither Reporting Person has been a party to a civil proceeding
               of a judicial or administrative body of competent jurisdiction
               during the past five (5) years.

          (f)  Thomas Kinkade and Nanette Kinkade are United States citizens.


ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

On December 3, 1997, Thomas Kinkade and the Issuer entered into a License
Agreement (the "License Agreement").  Pursuant to the License Agreement, Thomas
Kinkade granted the Issuer perpetual and exclusive rights to each image produced
by Mr. Kinkade under the License Agreement as well as a library of over 160
existing Thomas Kinkade images.  Pursuant to the License Agreement, Mr. Kinkade
was granted, subject to stockholder approval, a 15-year option to purchase up to
600,000 shares of Common Stock at a per share exercise price of $12.375, which
was the 


                                        4 of 10


<PAGE>

closing per share price of the Issuer's Common Stock on December 3, 1997. 
Pursuant to the License Agreement, a stock option agreement was also entered
into between the Issuer and Thomas Kinkade as of December 3, 1997 (the "Option
Agreement").  The grant of the 15-year option to purchase 600,000 shares of
Common Stock to Thomas Kinkade was duly approved by the stockholders on
September 17, 1998 at the 1998 Annual Stockholders' Meeting.
          
The information set forth in Item 4, Item 5 and Item 6 and provisions of the
Option Agreement (a copy of which is attached as Exhibit 3 hereto) are
incorporated by reference into this Item 3.
     
ITEM 4.   PURPOSE OF TRANSACTION

On December 3, 1997, Thomas Kinkade and the Issuer entered into a License
Agreement (the "License Agreement").  Pursuant to the License Agreement, Thomas
Kinkade granted the Issuer perpetual and exclusive rights to each image produced
by Mr. Kinkade under the License Agreement as well as a library of over 160
existing Thomas Kinkade images.  Pursuant to the License Agreement, Mr. Kinkade
was granted, subject to stockholder approval, a 15-year option to purchase up to
600,000 shares of Common Stock at a per share exercise price of $12.375, which
was the closing per share price of the Issuer's Common Stock on December 3,
1997.  Pursuant to the License Agreement, a stock option agreement was also
entered into between the Issuer and Thomas Kinkade as of December 3, 1997 (the
"Option Agreement").  The grant of the 15-year option to purchase 600,000 shares
of Common Stock to Thomas Kinkade was duly approved by the stockholders on
September 17, 1998 at the 1998 Annual Stockholders' Meeting.
          
The information set forth in Item 3, Item 5 and Item 6 and provisions of the
Option Agreement (a copy of which is attached as Exhibit 3 hereto) are
incorporated by reference into this Item 4.


ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER

          Item 5 to Schedule 13D is hereby amended, in pertinent part, as 
          follows: 

          (a)  (i)  The aggregate number of shares of Common Stock 
                    beneficially owned by Thomas Kinkade is 3,740,651 which 
                    represents 27.41% of the Issuer's outstanding Common 
                    Stock.

              (ii)  The aggregate number of shares of Common Stock 
                    beneficially owned by Nanette Kinkade is 3,140,651, and 
                    represent 24.07% of the Issuer's outstanding Common Stock.


                                        5 of 10

<PAGE>

          (b)  (i)  Thomas Kinkade has:

                    1)   600,000 shares as to which he has sole power to vote 
                         or to direct the vote
                    2)   3,140,651 shares as to which he has shared power to 
                         vote or to direct the vote
                    3)   600,000 shares as to which he has sole power to 
                         dispose or to direct the disposition
                    4)   3,140,651 shares as to which he has shared power to 
                         dispose or to direct the disposition

              (ii)  Nanette Kinkade has:

                    1)   0 shares as to which she has sole power to vote or to 
                         direct the vote
                    2)   3,140,651 shares as to which she has shared power to 
                         vote or to direct the vote
                    3)   0 shares as to which she has sole power to dispose or 
                         to direct the disposition
                    4)   3,140,651 shares as to which she has shared power to 
                         dispose or to direct the disposition

          (c)  Except as set forth in Item 4, to the best knowledge of the 
               Reporting Persons, within the past 60 days, none of the 
               Reporting Persons has engaged in any transaction of the 
               Issuer's Common Stock.

          (d)  Not applicable.

          (e)  Not applicable.


ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
          TO SECURITIES OF THE ISSUER

Item 6 to Schedule 13D is hereby amended, in pertinent part, as follows:
          
On December 3, 1997, Thomas Kinkade and the Issuer entered into a License
Agreement (the "License Agreement").  Pursuant to the License Agreement, Thomas
Kinkade granted the Issuer perpetual and exclusive rights to each image produced
by Mr. Kinkade under the License Agreement as well as a library of over 160
existing Thomas Kinkade images.  Pursuant to the License Agreement, Mr. Kinkade
was granted, subject to stockholder approval, a 15-year option to purchase up to
600,000 shares of Common Stock at a per share exercise price of $12.375, which
was the closing per share price of the Issuer's Common Stock on December 3,
1997.  Pursuant to the License Agreement, a stock option agreement was also
entered into between the Issuer and Thomas Kinkade as of December 3, 1997 (the
"Option Agreement").  The grant of the 15-year option to purchase up to 600,000
shares of Common Stock to Thomas Kinkade was duly approved by the stockholders
on September 17, 1998 at the 1998 Annual Stockholders' Meeting.
          
The principal terms of the Option Agreement are as follows: All options
underlying the Option Agreement are nonqualified stock options (as defined in
the Internal Revenue Code).   The Option Agreement provides for appropriate
adjustments in the number and 


                                        6 of 10

<PAGE>


kind of shares subject thereto in the event of a stock split, stock dividend or
certain other similar changes in the Issuer's Common Stock and in the event of a
merger, consolidation or certain other types of reorganization. 

All of the options underlying the Option Agreement became fully exercisable upon
grant on December 3, 1997 and expires on the fifteenth year anniversary thereof.
Mr. Kinkade may exercise the option, or any portion thereof, by giving written
notice to the Issuer at its principal executive office, to the attention of the
Secretary of the Issuer, accompanied by a copy of the Stock Purchase Agreement
attached to the Option Agreement executed by Mr. Kinkade (or at the option of
the Issuer such other form of stock purchase agreement as shall then be
acceptable to the Issuer), payment of the exercise price and payment of any
applicable withholding taxes. The date the Issuer receives written notice of an
exercise accompanied by payment will be considered as the date the option was
exercised. Promptly after receipt of written notice of exercise of the option,
the Issuer will, without stock issue or transfer taxes to Mr. Kinkade, deliver
to him or such other person as he directs, a certificate or certificates for the
requisite number of shares. Mr. Kinkade will not have any privileges as a
stockholder with respect to any shares covered by the Option Agreement until the
date of issuance of a stock certificate. 

In the event Mr. Kinkade ceases to be an employee of the Issuer or any of its
subsidiaries for any reason other than death or permanent disability, the
options may be exercised at any time within twelve (12) months after the date of
termination (but in no event after the expiration date of the option), but not
thereafter. If Mr. Kinkade's termination is due to death or permanent
disability, or if he dies or becomes disabled within the period that the option
remains exercisable after termination, the option may be exercised by Mr.
Kinkade in the case of disability, by his personal representative or by the
person to whom the option is transferred by will or the laws of descent and
distribution, at any time within two years after the death or two years after
the disability of Mr. Kinkade (but in no event after the expiration of the
option). 

Payment in full must be made for all option shares purchased at the time 
written notice of exercise of the option is given to the Issuer, and proceeds 
of any payment shall constitute general funds of the Issuer. At the time of 
exercise of the option (or at such later time(s) as the Issuer may 
prescribe), Mr. Kinkade must remit to the Issuer all United States federal 
and state withholding taxes determined by the Issuer to be applicable. 

The option is not assignable or transferable by Mr. Kinkade except by will or 
by the laws of descent and distribution. During Mr. Kinkade's lifetime, the 
option is exercisable only by him. Any attempt to assign, pledge, transfer, 
hypothecate or otherwise dispose of the option in a manner not permitted by 
the Option Agreement, and any levy of execution, attachment or similar 
process on the option, will be null and void. 

Regardless of whether the sale of the exercised shares has been registered 
under the Securities Exchange Act of 1934, as amended (the "Act") or has been 
registered or qualified under the securities laws of any state, the Issuer 
may impose restrictions upon the sale, pledge or other transfer of exercised 
shares if, in the judgment of the Issuer and 


                                        7 of 10
<PAGE>


the Issuer's counsel, such restrictions are necessary or desirable in order 
to achieve compliance with the provisions of the Act, the securities laws of 
any state, or any other law. 
     
The information set forth in Item 4, Item 5 and Item 6 and provisions of the 
Option Agreement (a copy of which is attached as Exhibit 3 hereto) are 
incorporated by reference into this Item 6.

ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS
          
          Exhibit 1.     Joint Filing Agreement dated March 5, 1997 by and
                         between Thomas Kinkade and Nanette Kinkade, which was
                         filed as Exhibit 1 to Schedule 13D filed on March 5,
                         1997 and is incorporated herein by reference.
     
          Exhibit 2.     License Agreement entered into as of December 3, 1997
                         by and between Media Arts Group, Inc. and Thomas
                         Kinkade, filed on December 16, 1997 and is incorporated
                         herein by reference.
                    
          Exhibit 3.     Stock Option Agreement dated December 3, 1997 by and
                         between the Issuer and Thomas Kinkade.  


                                        8 of 10

<PAGE>

SIGNATURE

After reasonable inquiry and to the best of our knowledge and belief, each of
the undersigned certifies that the information set forth in this statement is
true, complete and correct.


     /s/  Thomas Kinkade           September 24, 1998
- -----------------------------
          Thomas Kinkade 


     /s/  Nanette Kinkade          September 24, 1998
- ----------------------------- 
          Nanette Kinkade


                                        9 of 10

<PAGE>

                                     EXHIBIT INDEX


<TABLE>
<CAPTION>

Exhibit No.         Document
- -----------         --------
<S>            <C>
          
Exhibit 1.     Joint Filing Agreement dated March 5, 1997 by and between Thomas
               Kinkade and Nanette Kinkade, which was filed as Exhibit 1 to
               Schedule 13D filed on March 5, 1997 and is incorporated herein by
               reference.
     
Exhibit 2.     License Agreement entered into as of December 3, 1997 by and
               between Media Arts Group, Inc. and Thomas Kinkade, filed on
               December 16, 1997 and is incorporated herein by reference.
                    
Exhibit 3.     Stock Option Agreement dated December 3, 1997 by and between the
               Issuer and Thomas Kinkade.  


</TABLE>


                                        10 of 10



<PAGE>
                                                                      EXHIBIT 3


                                MEDIA ARTS GROUP, INC.
                     EMPLOYEE NONQUALIFIED STOCK OPTION AGREEMENT


          THIS NONQUALIFIED STOCK OPTION AGREEMENT (this "Agreement"), is 
made and entered into as of December 3, 1997 between MEDIA ARTS GROUP, INC., 
a Delaware corporation (the "Company"), and Thomas Kinkade ("Optionee").

          THE PARTIES AGREE AS FOLLOWS:

          1.   GRANT OF OPTION; EFFECTIVE DATE.

               1.1  GRANT.  The Company hereby grants to Optionee a 
NONQUALIFIED stock option (the "NQO") to purchase all or any part of an 
aggregate of 600,000 shares (the "NQO Shares") of the Company's common stock 
("Common Stock") on the terms and conditions set forth herein.

               1.2  EFFECTIVE DATE.  The effective date of this NQO is 
December 3, 1997("Effective Date").

          2.   EXERCISE PRICE.  The exercise price for purchase of the shares 
of Common Stock covered by this NQO shall be $12.375 per share.

          3.   TERM.  Subject to Section 5.2, this NQO shall expire on the 
fifteenth anniversary of the Effective Date.

          4.   ADJUSTMENT OF NQOS.  The Company shall adjust the number and 
kind of shares and the exercise price thereof in the event of any merger, 
reorganization, consolidation, recapitalization, stock dividend, stock split, 
spin-off, sale of substantial assets, or other change in corporate structure 
affecting the Common Stock; provided, that the number of shares subject to 
this NQO shall always be rounded down to the nearest whole number.

          5.   EXERCISE OF OPTIONS.

               5.1  TIME OF EXERCISE.  This NQO shall be exercisable with 
respect to 100% of the NQO Shares commencing on December 3, 1997.

               5.2  EXERCISE AFTER TERMINATION OF EMPLOYEE STATUS.  In the 
event that Optionee ceases to be an employee of the Company or any of its 
subsidiaries for any reason other than death or permanent disability, this 
NQO may be exercised at any time within twelve (12) months after the date of 
termination (but in no event after the expiration date of this NQO), but not 
thereafter. If Optionee's termination is due to death or 

<PAGE>

permanent disability, or Optionee dies or becomes disabled within the period 
that this NQO remains exercisable after termination, this NQO may be 
exercised by the Optionee in the case of disability, by the Optionee's 
personal representative or by the person to whom this NQO is transferred by 
will or the laws of descent and distribution, at any time within two years 
after the death or two years after the disability, as the case may be, of 
Optionee (but in no event after the expiration of this NQO).

               5.3  MANNER OF EXERCISE.  Optionee may exercise this NQO, or 
any portion of this NQO, by giving written notice to the Company at its 
principal executive office, to the attention of the Secretary of the Company, 
accompanied by a copy of the Stock Purchase Agreement in substantially the 
form attached hereto as Exhibit 1 executed by Optionee (or at the option of 
the Company such other form of stock purchase agreement as shall then be 
acceptable to the Company), payment of the exercise price and payment of any 
applicable withholding taxes.  The date the Company receives written notice 
of an exercise hereunder accompanied by payment will be considered as the 
date this NQO was exercised.

          Promptly after receipt of written notice of exercise of the NQO, 
the Company shall, without stock issue or transfer taxes to the Optionee or 
other person entitled to exercise, deliver to the Optionee or other person a 
certificate or certificates for the requisite number of Shares.  The Optionee 
or transferee of the Optionee shall not have any privileges as a shareholder 
with respect to any NQO Shares covered by this NQO until the date of issuance 
of a stock certificate.

               5.4  PAYMENT.  Payment in full, shall be made for all NQO 
Shares purchased at the time written notice of exercise of the NQO is given 
to the Company, either (i) in cash or (ii) pursuant to a loan evidenced by a 
promissory note; provided that the par value of the Common Stock shall be 
paid in cash. Proceeds of any payment shall constitute general funds of the 
Company.  At the time of exercise of the NQO (or at such later time(s) as the 
Company may prescribe), the Optionee shall remit to the Company all United 
States federal and state withholding taxes determined by the Company to be 
applicable.

          6.   NONASSIGNABILITY OF NQO.  This NQO is not assignable or 
transferable by Optionee except by will, the laws of descent and distribution 
and to the extent approved by the Committee, pursuant to a qualified domestic 
relations order as defined by the Code or the rules thereunder.  Except as 
otherwise provided in Section 5.2 in the event of an Optionee's death or 
disability, only the Optionee may exercise the NQO.  Any attempt to assign, 
pledge, transfer, hypothecate or otherwise dispose of this NQO in a manner 
not herein permitted, and any levy of execution, attachment or similar 
process on this NQO, shall be null and void.

<PAGE>

          7.   MARKET STANDOFF.  Optionee hereby agrees that if so requested 
by the Company or any representative of the underwriters in connection with 
any registration of the offering of the securities of the Company under the 
Securities Act of 1933, as amended (the "Act"), Optionee shall not sell or 
otherwise transfer any shares acquired upon exercise of this NQO (the 
"Exercised Shares") for a period of up to 365 days following the effective 
date of a Registration Statement filed under the Act.  The Company may impose 
stop-transfer instructions with respect to the Exercised Shares subject to 
the foregoing restrictions until the end of each such 365-day period.

          8.   RESTRICTION ON ISSUANCE OF SHARES.

               8.1  LEGALITY OF ISSUANCE.  The Company shall not be obligated 
to sell or issue any Exercised Shares pursuant to this Agreement if such sale 
or issuance, in the opinion of the Company and the Company's counsel, might 
constitute a violation by the Company of any provision of law, including 
without limitation the provisions of the Act.

               8.2  REGISTRATION OR QUALIFICATION OF SECURITIES.  The Company 
may, but shall not be required to, register or qualify the sale of this NQO 
or any Exercised Shares under the Act or any other applicable law.  The 
Company shall not be obligated to take any affirmative action in order to 
cause the grant or exercise of this option or the issuance or sale of any 
Exercised Shares pursuant thereto to comply with any law.

          9.   RESTRICTION ON TRANSFER.  Regardless of whether the sale of 
the Exercised Shares has been registered under the Act or has been registered 
or qualified under the securities laws of any state, the Company may impose 
restrictions upon the sale, pledge or other transfer of Exercised Shares 
(including the placement of appropriate legends on stock certificates) if, in 
the judgment of the Company and the Company's counsel, such restrictions are 
necessary or desirable in order to achieve compliance with the provisions of 
the Act, the securities laws of any state, or any other law.

          10.  STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates 
evidencing Exercised Shares may bear such restrictive legends as the Company 
and the Company's counsel deem necessary or advisable under applicable law or 
pursuant to this Agreement, including, without limitation, the following 
legends:

               "The offering and sale of the securities represented hereby 
          have not been registered under the Securities Act of 1933, as 
          amended (the "Act"). Any transfer of such securities will be 
          invalid unless a 

<PAGE>

          Registration Statement under the Act is in effect as to such 
          transfer or in the opinion of counsel for the Company such 
          registration is unnecessary in order for such transfer to comply 
          with the Act."

               "The securities represented hereby are subject to restrictions 
          on transfer for a period of 365 days following the effective date 
          of a registration statement under the Act for an offering of the 
          Company's securities as more fully provided in an agreement 
          relating to the option to purchase such securities."

          11.  INFORMATION TO OPTIONEE.  During the period this NQO is 
outstanding, the Company shall provide Optionee on an annual or other 
periodic basis financial and other information regarding the Company in 
accordance with Rule 260.140.41.2 promulgated under the California Corporate 
Securities Law of 1968, if applicable.

          12.  ASSIGNMENT; BINDING EFFECT.  Subject to the limitations set 
forth in this Agreement, this Agreement shall be binding upon and inure to 
the benefit of the executors, administrators, heirs, legal representatives 
and successors of the parties hereto; provided, however, that Optionee may 
not assign any of Optionee's rights under this Agreement.

          13.  DAMAGES.  Optionee shall be liable to the Company for all 
costs and damages, including incidental and consequential damages, resulting 
from a disposition of shares which is not in conformity with the provisions 
of this Agreement.

          14.  GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of California applicable 
to contracts entered into and wholly to be performed within the State of 
California by California residents. The parties agree that the exclusive 
jurisdiction and venue of any action with respect to this Agreement shall be 
in the Superior Court of California for the County of San Jose or the United 
States District Court for the Northern District of California, and each of 
the parties hereby submits to the exclusive jurisdiction and venue of such 
courts for the purpose of such action.  The parties agree that service of 
process in any such action may be effected by delivery of the summons to 
the parties in the manner provided for delivery of notices set forth in 
Section 15.

          15.  NOTICES.  All notices and other communications under this 
Agreement shall be in writing.  Unless and until the Optionee is notified in 
writing to the contrary, all notices, communications and documents directed 
to the Company and related 

<PAGE>

to the Agreement, if not delivered by hand, shall be mailed, addressed as 
follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Avenue
                    San Jose, California  95131
                    Attn:  James F. Landrum, Jr.
                           Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all 
notices, communications and documents intended for the Optionee and related 
to this Agreement, if not delivered by hand, shall be mailed to Optionee's 
last known address as shown on the Company's books.  Notices and 
communications shall be mailed by first class mail, postage prepaid; 
documents shall be mailed by registered mail, return receipt requested, 
postage prepaid.  All mailings and deliveries related to this Agreement shall 
be deemed received only when actually received.

<PAGE>

          IN WITNESS WHEREOF, the parties have executed this Agreement as of 
the Effective Date.

                                       MEDIA ARTS GROUP, INC.


                                       By: 
                                           -----------------------------------
                                           Chief Executive Officer & President


          The Optionee hereby accepts and agrees to be bound by all of the 
terms and conditions of this Agreement.



                                           -----------------------------------
                                                    Thomas Kinkade


          Optionee's spouse indicates by the execution of this NONQUALIFIED 
Stock Option Agreement his/her consent to be bound by the terms thereof as to 
his/her interests, whether as community property or otherwise, if any, in the 
options granted hereunder, and in any Exercised Shares purchased pursuant to 
this Agreement.



                                           -----------------------------------
                                                   Nanette N. Kinkade

EXHIBITS

Exhibit 1 from Section 5.3 Stock Purchase Agreement

<PAGE>

                          EXHIBIT 1 FROM SECTION 5.3 OF THE
                                MEDIA ARTS GROUP, INC.
                         NONQUALIFIED STOCK OPTION AGREEMENT


                                MEDIA ARTS GROUP, INC.
                               STOCK PURCHASE AGREEMENT

          THIS STOCK PURCHASE AGREEMENT (this "Agreement") is made and 
entered into as of _________________, 199_, between MEDIA ARTS GROUP, INC., a 
California corporation doing business in the State of California under the 
name MAGI (the "Company"), and ___________ ("Purchaser").

          THE PARTIES AGREE AS FOLLOWS:

          1.   PURCHASE OF SHARES.  Pursuant to an NONQUALIFIED stock option 
agreement ("Option Agreement") between the parties attached hereto as Exhibit 
1, the Company hereby sells to Purchaser, and Purchaser hereby buys from the 
Company, ______________ shares (the "Exercised Shares") of the Company's 
Common Stock ("Common Stock") on the terms and conditions set forth herein 
and in the Option Agreement, the terms and conditions of the Option Agreement 
being hereby incorporated into this Agreement by reference.

          2.   PURCHASE PRICE.  Purchaser shall purchase the Exercised Shares 
from the Company, and the Company shall sell the Exercised Shares to 
Purchaser, at a price of $_______ per share (the "Exercise Price"), for a 
total purchase price of $_____ (the "Purchase Price").

          3.   MANNER OF PAYMENT.  Purchaser shall pay the Purchase Price of 
the Exercised Shares in cash.

          4.   STOCK CERTIFICATE RESTRICTIVE LEGENDS.  Stock certificates 
evidencing Exercised Shares may bear such restrictive legends as the Company 
and the Company's counsel deem necessary or advisable under applicable law or 
pursuant to this Agreement, including without limitation, the following 
legends:

               "The offering and sale of the securities represented hereby 
          have not been registered under the Securities Act of 1933, as 
          amended (the "Act"). Any transfer of such securities will be 
          invalid unless a Registration Statement under the Act is in effect 
          as to such transfer or in the opinion of counsel for the Company 
          such registration is unnecessary in order for such transfer to 
          comply with the Act."

<PAGE>

               "The securities represented hereby are subject to restrictions 
          on transfer for a period of 365 days following the effective date 
          of a registration statement under the Act for an offering of the 
          Company's securities as more fully provided in an agreement 
          relating to the option to purchase such securities."

          5.   REPRESENTATIONS, WARRANTIES, COVENANTS, AND ACKNOWLEDGMENTS OF 
PURCHASER.  Purchaser hereby represents, warrants, covenants, acknowledges 
and agrees that:

               5.1  INVESTMENT.  Purchaser is acquiring the Exercised Shares 
for Purchaser's own account, and not for the account of any other person.  
Purchaser is acquiring the Exercised Shares for investment and not with a 
view to distribution or resale thereof except in compliance with applicable 
laws regulating securities.

               5.2  BUSINESS EXPERIENCE.  Purchaser is capable of evaluating 
the merits and risks of Purchaser's investment in the Company evidenced by 
the purchase of the Exercised Shares.

               5.3  RELATION OF COMPANY.  Purchaser is presently an employee 
or advisor to, the Company and in such capacity has become personally 
familiar with the business, affairs, financial condition and results of 
operations of the Company.

               5.4  ACCESS TO INFORMATION.  Purchaser has had the opportunity 
to ask questions of, and to receive answers from, appropriate executive 
officers of the Company with respect to the terms and conditions of the 
transactions contemplated hereby and with respect to the business, affairs, 
financial condition, and results of operations of the Company.  Purchaser has 
had access to such financial and other information as is necessary in order 
for Purchaser to make a fully-informed decision as to investment in the 
Company by way of purchase of the Exercised Shares, and has had the 
opportunity to obtain any additional information necessary to verify any of 
such information to which Purchaser has had access.

               5.5  SPECULATIVE INVESTMENT.  Purchaser's investment in the 
Company represented by the Exercised Shares is highly speculative in nature 
and is subject to a high degree of risk of loss in whole or in part.  The 
amount of such investment is within Purchaser's risk capital means and is not 
so great in relation to Purchaser's total financial resources as would 
jeopardize the personal financial needs of Purchaser or Purchaser's family in 
the event such investment were lost in whole or in part.

<PAGE>

               5.6  REGISTRATION.  Purchaser may bear the economic risk of 
investment for an indefinite period of time in the event the sale to 
Purchaser of the Exercised Shares is not  registered under the Securities Act 
of 1933, as amended (the "Act"), and the Exercised Shares cannot be 
transferred by Purchaser unless such transfer is registered under the Act or 
an exemption from such registration is available.  The Company has made no 
agreements or covenants to register the transfer of any of the Shares under 
the Act.  The Company has made no representations, warranties, or covenants 
whatsoever as to whether any exemption from the Act, including without 
limitation any exemption for limited sales in routine brokers' transactions 
pursuant to Rule 144, will be available; if the exemption under Rule 144 is 
available at all, it will not be available until at least two years after 
payment of cash for the Exercised Shares and not then unless:  (a) a public 
trading market then exists in the Company's common stock; (b) adequate 
information as to the Company's financial and other affairs and operations is 
then available to the public; and (c) all other terms and conditions of Rule 
144 have been satisfied.

               5.7  PUBLIC TRADING.  The Company has made no representation, 
covenant or agreement as to whether there will continue to be a public market 
for its Common Stock.

               5.8  TAX ADVICE.  The Company has made no warranties or 
representations to Purchaser with respect to the income tax consequences of 
the transactions contemplated by this Agreement or the Option Agreement and 
Purchaser is in no manner relying on the Company or its representatives for 
an assessment of such tax consequences.

          6.   BINDING EFFECT.  Subject to the limitations set forth in this 
Agreement, this Agreement shall be binding upon, and inure to the benefit of, 
the executors, administrators, heirs, legal representatives, successors and 
assigns of the parties hereto.

          7.   TAXES.  The Company may require Purchaser to pay to the 
Company, any applicable withholding taxes resulting from the purchase of 
Exercised Shares hereunder or from the lapse of any restrictions imposed on 
the Exercised Shares.

          8.   DAMAGES.  Purchaser shall be liable to the Company for all 
costs and damages, including incidental and consequential damages, resulting 
from a disposition of Exercised Shares which is not in conformity with the 
provisions of this Agreement.

          9.   GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of California applicable 
to contracts entered into and wholly to be 

<PAGE>

performed within the State of California by California residents.  The 
parties agree that the exclusive jurisdiction and venue of any action with 
respect to this Agreement shall be in the Superior Court of California for 
the County of San Jose or the United States District Court for the Northern 
District of California, and each of the parties hereby submits to the 
exclusive jurisdiction and venue of such courts for the purpose of such 
action.  The parties agree that service of process in any such action may be 
effected by delivery of the summons to the parties in the manner provided for 
delivery of notices set forth in Section 10.

          10.  NOTICES.  All notices and other communications under this 
Agreement shall be in writing.  Unless and until Purchaser is notified in 
writing to the contrary, all notices, communications and documents directed 
to the Company and related to the Agreement, if not delivered by hand, shall 
be mailed, addressed as follows:

                    MEDIA ARTS GROUP, INC.
                    521 Charcot Ave.
                    San Jose, California  95131
                    Attn: James F. Landrum, Jr.
                          Snr. Vice President & General Counsel

Unless and until the Company is notified in writing to the contrary, all 
notices, communications and documents intended for Purchaser and related to 
this Agreement, if not delivered by hand, shall be mailed to Purchaser's last 
known address as shown on the Company's books.  Notices and communications 
shall be mailed by registered mail, return receipt requested, postage 
prepaid.  All mailings and deliveries related to this Agreement shall be 
deemed received only when actually received.

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the day and year first above written.

                                       MEDIA ARTS GROUP, INC.


                                       By  
                                          ------------------------------------
                                       Title
                                             ---------------------------------


          Purchaser hereby accepts and agrees to be bound by all of the terms 
and conditions of this Agreement.



                                           -----------------------------------


          Purchaser's spouse indicates by the execution of this Agreement her 
consent to be bound by the terms herein as to her interests, whether as 
community property or otherwise, if any, in the Exercised Shares hereby 
purchased.



                                           -----------------------------------
                                           Purchaser's Spouse


EXHIBITS

Exhibit 1 from Section 1           Option Agreement





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