MEDIA ARTS GROUP INC
10-Q, 1998-02-04
COMMERCIAL PRINTING
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                              UNITED STATES
                SECURITIES AND EXCHANGE COMMISSION
                      Washington, D.C. 20549

                                FORM 10-Q
 
                               (Mark One)
   /X/ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                           EXCHANGE ACT OF 1934

              For the quarterly period ended December 31, 1997

                                    OR

       /  / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE 
                      SECURITIES EXCHANGE ACT OF 1934

             For the transition period from ______ to ______
                      Commission File Number: 0-24294


                             MEDIA ARTS GROUP, INC.
           (Exact name of registrant as specified in its charter)

               Delaware                                 77-0354419
          (State or other jurisdiction of            (I.R.S. Employer
           incorporation or organization)            Identification No.)


                  521 Charcot Ave, San Jose, California 95131
            (Address of principal executive offices and zip code)

                Registrant's telephone number: (408) 324-2020

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that 
the registrant was required to file such reports), and (2) has been subject 
to such filing requirements for the past 90 days.

                              Yes   X    No     
                                   ---      ---

The number of shares outstanding of the Registrant's Common Stock, $0.01 par 
                value, was 11,083,042 at December 31, 1997. 


This report consists of 14 pages of which this page is number 1.








                                   1
<PAGE>   
                          MEDIA ARTS GROUP, INC.

                                FORM 10-Q

                                  INDEX
<TABLE>
<CAPTION>
                                                                      Page
                                                                     ------
Part I:  Financial Information
<S>                                                                    <C>
     Item 1:   Financial Statements (unaudited)
          Condensed Consolidated Balance Sheet as 
           of December 31, 1997 and March 31, 1997                      3

          Condensed Consolidated Statement of Operations for the
           Three and Nine Month Periods Ended December 31, 1997
           and 1996                                                     4

          Condensed Consolidated Statement of Cash Flows for the
           Three and Nine Month Periods Ended December 31, 1997
           and 1996                                                     5

          Notes to Unaudited Condensed Consolidated Financial 
           Statements                                                   6

     Item II:   Management's Discussion and Analysis of Financial
          Condition and Results of Operations                           8

Part II:  Other Information

     Item 1:   Legal Proceedings                                        13

     Item 2:   Changes in Securities                                    13

     Item 3:   Defaults upon Senior Securities                          13

     Item 4:   Submission of Matters to a Vote of Security Holders      13

     Item 5:   Other Information                                        13

     Item 6:   Exhibits and Reports on Form 8-K                         13

               (a).  Exhibits                                           13

               (b).  Reports on Form 8-k                                13

     Signatures                                                         14
</TABLE>









                                       2
<PAGE>  
<TABLE>         
                              MEDIA ARTS GROUP, INC. 
                       CONDENSED CONSOLIDATED BALANCE SHEETS
                                     (Unaudited)
(Amounts in thousands, except per share data)  
<CAPTION>  
                                         March 31,          December 31, 
                                           1997                 1997
                                       _____________       _____________
                                   
<S>                                         <C>                <C> 
ASSETS  
Current assets   
  Cash                                      $   374            $ 5,099 
  Accounts receivable, net                    7,394             12,733 
  Receivable from related parties               114                 77 
  Inventories                                 5,415              6,485 
  Net assets of discontinued operations         890                  - 
  Prepaid expenses and other current assets   1,464              1,574 
  Deferred income taxes                       1,581              2,341 
  Income taxes refundable                     2,002                 34 
                                            _______            _______
Total current assets                         19,234             28,343 
Property, plant and equipment                 3,562              4,605
Other assets                                    265                251
                                            _______            _______
                                            $23,061            $33,199 
                                            =======            =======

LIABILITIES AND STOCKHOLDERS' EQUITY 
Current liabilities  
  Accounts payable                          $ 2,065            $ 3,352 
  Commissions payable                           403                942 
  Accrued royalties                           1,213                494
  Accrued compensation costs                    714              2,854
  Accrued expenses                            2,250              2,808
  Income taxes payable                            -              3,871
  Borrowings under line of credit             2,655                 24
  Current portion of long term debt           2,062                500 
                                            _______            _______
Total current liabilities                    11,362             14,845 

Long-term debt, less current portion          4,609              2,709
Convertible notes                             1,200              1,200
                                            _______            _______
Total liabilities                            17,171             18,754
                                            _______            _______
Stockholders' equity   
  Common stock                                   69                 69
  Additional paid-in capital                 17,176             17,338 
  Retained earnings (accumulated deficit)   (11,355)            (2,962)
                                            _______            _______ 
Total stockholders' equity                    5,890             14,445 
                                            _______            _______
                                            $23,061            $33,199 
                                            =======            =======
<FN> 
See Accompanying Notes to Financial Statements  
</TABLE>                               3
<PAGE>   
<TABLE>  
                      MEDIA ARTS GROUP, INC.  
          CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS  
     (Unaudited, amounts in thousands, except per share data)  
<CAPTION>  
                                      Three months        Nine months
                                   Ended December 31,  Ended December 31,
                                   __________________   _________________
                                     1996      1997      1996      1997   
                                   _______    _______   _______   _______
<S>                                <C>        <C>       <C>       <C> 
Net sales                          $15,471    $26,796   $35,512   $57,209 
Cost of sales                        5,228      8,920    12,982    18,812 
                                   _______    _______   _______   _______
Gross profit                        10,243     17,876    22,530    38,397 
                                   _______    _______   _______   _______
Operating expenses
  Selling and marketing              3,502      5,337     9,631    13,103
  General and administrative         2,833      5,516     7,581    11,430 
                                   _______    _______   _______   _______  
   Total operating expenses          6,335     10,853    17,212    24,533
                                   _______    _______   _______   _______   

Operating profit                     3,908      7,023     5,318    13,864 
Interest expense                      (669)      (275)   (1,749)   (1,438)
Gain on sale and leaseback               -          -         -       997  
Exchange losses                       (146)       (77)     (208)      (93)
                                   _______    _______   _______   _______ 
Income from continuing operations
 before income taxes                 3,093      6,671     3,361    13,330
Provision for income taxes           1,289      2,482     1,394     4,937
                                   _______    _______   _______   _______ 
Income from continuing operations    1,804      4,189     1,967     8,393
Loss from discontinued operations        -          -    (1,385)        - 
Loss on disposal of discontinued
 operations                              -          -   (12,245)        - 
                                   _______    _______   _______   _______ 
   
Net income (loss)                  $ 1,804    $ 4,189  $(11,663)  $ 8,393
                                   =======    =======   =======   =======  

Earnings per common share:
Income from continuing operations  $  0.18    $  0.38   $  0.20   $  0.76
Loss from discontinued operations        -          -     (1.38)        - 
                                   _______    _______   _______   _______ 
Net income (loss)                     0.18       0.38     (1.18)     0.76 
                                   =======    =======   =======   =======  
Earnings per common share
 assuming dilution:
Income from continuing operations     0.18       0.35      0.20      0.73
Loss from discontinued operations        -          -     (1.37)        - 
                                   _______    _______   _______   _______ 
Net income (loss)                  $  0.18    $  0.35   $ (1.17)  $  0.73 
                                   =======    =======   =======   =======  


<FN>    
See Accompanying Notes to Financial Statements  
</TABLE>
                                      4
<PAGE>  
<TABLE>  
                     MEDIA ARTS GROUP, INC. 
         CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS  
                   (In Thousands, Unaudited)  
<CAPTION>  
                                                Nine months ended December 31,
                                                    1996            1997
                                                  ________       ________
<S>                                               <C>            <C>  
Cash flows from operating activities:  
 Net income (loss)                                $(11,663)      $  8,393 
 Adjustments to reconcile net income (loss) to
 net cash provided by operating activities:  
  Losses from discontinued operations               13,630              -
  Gain on sale and leasback                              -           (997)
  Depreciation                                         717            826 
  Amortization of intangibles                          243            689
  Deferred income taxes                               (411)          (760)
  Provision for returns and allowances                 827            281
  Provision for losses on accounts receivable          651           (329)
  Changes in assets and liabilities:  
   Accounts receivables                               (714)        (5,291)
   Inventories                                        (414)        (1,070)
   Prepaid expenses and other current assets          (386)           (73)
   Other assets                                        (42)             3 
   Accounts payable                                    241          1,287 
   Commissions payable                                  88            539 
   Accrued compensation costs                         (255)         2,140
   Income taxes refundable                           1,699          1,968
   Accrued expenses                                   (416)           (92) 
   Taxes payable                                         -          3,871
   Accrued royalties                                 1,102           (719)
                                                  ________       ________
Net cash provided by continuing operations           4,897         10,666
Net cash provided by (used in) discontinued ops     (2,164)           890
                                                  ________       ________
Net cash provided by operations                      2,733         11,556 
                                                  ________       ________
Cashflows from investing activities:
 Acquisition of property and equipment                (473)        (1,869)
 Proceeds from disposals of property and equipment       -          1,647
                                                  ________       ________ 
Net cash used in investing activities                 (473)          (222)
                                                  ________       ________
Cashflows from financing activities:  
 Repayment of line of credit                        (2,169)        (2,631)
 Repayment of notes payable                           (323)        (4,140) 
 Proceeds from issuance of common stock                  -            162
                                                  ________       ________ 
Net cash used in financing activities               (2,492)        (6,609)
                                                  ________       ________
Net increase (decrease) in cash                       (232)         4,725 
Cash at beginning of period                            382            374
                                                  ________       ________
Cash and cash equivalents at end of period        $    150       $  5,099 
                                                  ========       ========
<FN>  
See Accompanying Notes to Financial Statements  
</TABLE>                                   5
<PAGE>  
  
  
                    MEDIA ARTS GROUP, INC. 
  NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS  
  
  
Note 1 - Basis of Presentation  
  
The consolidated financial statements of Media Arts Group, Inc. (the
"Company") include the accounts of its wholly owned subsidiary, Thomas
Kinkade Stores, Inc.  The Company designs, manufactures, markets and
retails branded art-based home accessories, collectibles and gift    
products based upon the works of the artist Thomas Kinkade.

The condensed interim financial statements of Media Arts Group, Inc.
have been prepared by the Company without audit.  Certain information
and footnote disclosures normally included in financial statements
prepared in accordance with generally accepted accounting principles
have been condensed or omitted pursuant to rules and regulations of
the Securities and Exchange Commission. The information included in
this report should be read in conjunction with the Company's audited
financial statements and notes thereto included in the Company's
Annual Report on Form 10-K.

In the opinion of management, the accompanying unaudited interim 
financial statements reflect all material adjustments (consisting 
solely of normal recurring adjustments) necessary for a fair 
presentation of the financial position, operating results and cash 
flows for the periods presented.  The results of the interim period 
ended December 31, 1997 are not necessarily indicative of the 
results that may be expected for the entire fiscal year which ends
March 31, 1998.

Note 2 - Net income (loss) per share

The Company adopted Statement of Financial Accounting Standards No. 128,
"Earnings Per Share" ("SFAS 128") during the quarter ended December 31,
1997. SFAS 128 requires presentation of both Basic EPS and Diluted EPS
on the face of the income statement.  Basic EPS, which replaces primary EPS,
is computed by dividing net income available to stockholders (numerator) by 
the weighted average number of common shares outstanding (denominator) during
the period.  Unlike the computation of primary EPS, Basic EPS excludes the 
dilutive effect of stock options. Diluted EPS replaces fully diluted EPS and
gives effect to all dilutive potential common shares outstanding during a 
period.  In computing Diluted EPS, the average stock price for the period is 
used in determining the number of shares assumed to be purchased from exercise
of stock options rather than the higher of the average or ending stock price 
as used in the computation of fully diluted EPS.










                                       6
<PAGE>
Following is a reconciliation of the numerators and denominators of the Basic
and Diluted EPS computations for the periods presented below (in thousands,
except per share amounts):

<TABLE>
<CAPTION>  

                                      Three months        Nine months
                                   Ended December 31,   Ended December 31, 
                                   __________________   _________________
                                     1996      1997      1996      1997   
                                   _______    _______   _______   _______
<S>                                <C>        <C>       <C>       <C> 
Numerator:
Income from continuing operations  $ 1,804    $ 4,189   $ 1,967   $ 8,393
                                   =======    =======   =======   =======
Denominator for basic earnings
 per share                           9,867     11,083     9,867    11,049
Effect of dilutive securities:
Stock options and warrants              65        921        63       483
                                   _______    _______   _______   _______ 
Denominator for diluted earnings 
 per common share                    9,932     12,004     9,930    11,532 
                                   =======    =======   =======   =======  
Income from continuing operations
 per common share:               
Basic                              $  0.18    $  0.38   $  0.20   $  0.76
                                   =======    =======   =======   =======
Diluted                            $  0.18    $  0.35   $  0.20   $  0.73
                                   =======    =======   =======   ======= 
</TABLE>

Note 3 - Inventories  
  
Inventories consisted of (in thousands):
<TABLE>
<CAPTION>  
  
                                March 31,         December 31, 
                                  1997                1997
                                 _______            _______
     <S>                         <C>                <C>
     Raw materials               $   843            $ 1,075
     Work-in-process                  12                  8
     Finished goods                4,560              5,402
                                 _______            _______
                                 $ 5,415            $ 6,485
                                 =======            =======
</TABLE>










                                       7
<PAGE>  
ITEM 2:  
               MEDIA ARTS GROUP, INC.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
              AND RESULTS OF OPERATIONS  

The information set forth below should be read in conjunction with the 
unaudited condensed consolidated financial statements and notes 
thereto included in Part I - Item 1 of this Quarterly Report and the 
Company's Annual Report on Form 10-K for the year ended March 31, 1997 
which contains the audited financial statements and notes thereto for 
the years ended March 31, 1997, 1996 and 1995 and Management's 
Discussion and Analysis of Financial Condition and Results of 
Operations for those respective periods.

Forward looking statements in this Quarterly Report on Form 10-Q as 
well as the Company's Annual Report on Form 10-K for the year ended 
March 31, 1997, are made pursuant to the safe harbor provisions of the 
Private Securities Litigation Reform Act of 1995.  Stockholders are 
cautioned that all forward-looking statements pertaining to the 
Company involve risks and uncertainties, including, without 
limitation, risks detailed from time to time in the Company's periodic 
reports and other information filed with the Securities and Exchange 
Commission.

RESULTS OF OPERATIONS 

Net Sales

Net sales increased 73% to $26.8 million in the December 1997 quarter compared
to $15.5 million in the December 1996 quarter and increased 61% to $57.2
million in the first nine months of fiscal 1998 compared to $35.5 million in
the first nine months of fiscal 1997. Wholesale sales increased by 98% to $20.5
million in the December 1997 quarter and increased by 75% to $41.2 million in
first nine months of fiscal 1998 as compared to the same respective periods in
the prior year. The increase in wholesale sales for the current quarter and
nine month period was due primarily to increased sales to Signature Galleries
and, to a lesser extent, an increase in the number of other independent dealers
and increased sales to existing accounts. Sales to Signature Galleries 
accounted for $10.0 million of the increase in wholesale sales for the first
nine months of fiscal 1998.  Retail sales through Thomas Kinkade Stores
increased by 20% to $6.3 million in the December 1997 quarter and increased by
34% to $16.0 million in the first nine months of fiscal 1998 as compared to the
same respective periods in the prior year. The increase in retail sales  for
the current quarter and nine month period was due primarily to an increase in
the number of units sold and, to a lesser extent, to a shift in the retail 
product mix towards higher priced editions and the opening of two retail stores
during the first six months of fiscal 1998.


Gross Margin

Gross margin increased from 66% in the December 1996 quarter and 63% in the 
first nine months of fiscal 1996 to 67% in the December 1997 quarter and the 
first nine months of fiscal 1998 primarily due to efficiencies resulting from 
increased sales volumes, as well as improved management of labor and 
manufacturing processes resulting from the hiring of more experienced 
management.  Gross margin also improved as a result of the outsourcing of the 
manufacturing of certain open edition products. 
                                   8
<PAGE>
Selling and Marketing Expenses


Selling and marketing expenses increased 52% to $5.3 million in the December 
1997 quarter compared to $3.5 million in the December 1996 quarter and 
increased 36% to $13.1 million in the first nine months of fiscal 1998 compared
to $9.6 million in the first nine months of fiscal 1997. As a percentage of net
sales, selling and marketing expenses decreased from 23% in the December 1996 
quarter to 20% in the December 1997 quarter, and decreased from 27% in the 
first nine months of fiscal 1997 to 23% in the first nine months of fiscal 
1998. The increase in absolute selling and marketing expenses for the current 
quarter and nine month period was due primarily to higher compensation costs 
associated with higher sales levels and higher advertising and promotion costs.
The decrease in selling and marketing expenses for the current quarter and nine 
month period as a percentage of net sales was due primarily to the fact that a 
significant portion of the compensation of the Company's sales force is fixed 
and, as a result, selling and marketing expenses increased at a slower rate 
than net sales.


General and Administrative Expenses 

General and administrative expenses increased 95% to $5.5 million in the 
December 1997 quarter compared to $2.8 million in the December 1996 quarter and
increased 51% to $11.4 million in the first nine months of fiscal 1998 compared
to $7.6 million in the first nine months of fiscal 1997. As a percentage of net
sales, general and administrative expenses increased from 18% in the December 
1996 quarter to 21% in the December 1997 quarter, and decreased from 21% in the
first nine months of fiscal 1997 to 20% in the first nine months of fiscal 
1998. The increase in absolute general and administrative expenses was 
primarily due to payments under incentive compensation plans as a result of 
higher profitability, as well as to other costs related to expansion such as 
increased headcount and rent costs. The decrease in general and administrative 
expenses as a percentage of net sales in the first nine months of fiscal 1998 
as compared to the first nine months of fiscal 1997 was due to the leveraging 
of relatively fixed general and administrative expenses over a higher sales 
base. The increase in general and administrative expenses as a percentage of 
net sales in the December 1997 quarter as compared to the December 1996 quarter 
was due to incentive and other compensation costs increasing at a higher rate 
than net sales.


Interest Expense

Interest expense decreased from $669,000 in the December 1996 quarter to 
$275,000 in the December 1997 quarter and decreased from $1.7 million in the 
first nine months of fiscal 1996 to $1.4 million in the first nine months of 
fiscal 1998.  The decrease was due to a reduction in the Company's borrowings 
under lines of credit and secured notes, offset by an increase in non-cash 
amortization of debt issuance costs resulting from refinancing of the Company's
long-term debt in February 1997.








                                     9
<PAGE>
Sale and leaseback

In July 1997, the Company exercised an option to purchase its San Jose,
California facility.  The Company subsequently sold the facility and entered
into a four year lease agreement with the purchaser.  The gain on the sale and
leaseback of the facility, after transaction costs of $110,000 and deferral of
$650,000 to offset future rent increases as compared to the previous lease,
aggregated $997,000.


Provision for Income Tax

The provision for income taxes as a percentage of income before taxes decreased
from 42% in the December 1996 quarter and 41% in the first nine months of 
fiscal 1997 to 37% in the December 1997 quarter and the first nine months of 
fiscal 1998. 


Seasonality

The Company's business has experienced, and is expected to continue to 
experience, significant seasonal fluctuations in net sales and income.  The 
Company's net sales historically have been highest in the December quarter and
lower in the subsequent March and June quarters.  Despite overall increases in
annual net sales in fiscal 1996, net sales in the December 1995 quarter were 
$12.2 million and net sales in the subsequent March 1996 and June 1996 quarters
were $10.4 million and $8.7 million, respectively.  Net sales in the December 
1996 quarter were $15.5 million and sales in the subsequent March 1997 and June
1997 quarters were $11.5 million and $13.2 million, respectively.  Management 
believes that the seasonal effect is due primarily to customer buying
patterns, particularly with respect to holiday purchases, and is typical of the
home decorative accessories, collectibles and gift product industries.  The 
Company expects these seasonal trends to continue in the foreseeable 
future.

The Company's quarterly operating results have fluctuated significantly in the
past and may continue to fluctuate as a result of numerous factors, including 
demand for the art of Thomas Kinkade and the Company's Thomas Kinkade products
(including new product categories and series), the Company's ability to achieve
its expansion plans, the timing, mix and number of new product releases, 
the timing of the opening of new Thomas Kinkade Stores and the expensing of the
associated pre-opening costs, the successful implementation of the Thomas 
Kinkade Signature Gallery program and expansion of distribution generally, the
Company's ability to implement strategic business alliances, the Company's 
ability to hire and train new manufacturing, sales and administrative 
personnel, continued implementation of manufacturing efficiencies, timing of
product deliveries and the incurrence of other operating costs.  In addition,
since a significant portion of the Company's net sales are generated from 
orders received in the quarter, net sales in any quarter are substantially 
dependent on orders booked in that quarter. The Company's results may also 
fluctuate based on extraordinary events, such as the discontinuance of the 
operations of John Hine Limited.  Accordingly, the results of operations in any
quarter will not necessarily be indicative of the results that may be achieved 
for a full fiscal year or any future quarter.  Fluctuations in operating 
results may also result in volatility in the price of the Company's Common 
Stock.


                                   10
<PAGE>
Liquidity and Capital Resources

The Company's primary source of funds in the first nine months of fiscal 1998
have been from its operations.  The Company had working capital of $13.5 
million at the end of December 1997 compared to $7.9 million at the end of 
March 1997.

Net cash provided by operations for the first nine months of fiscal 1998 
was $11.6 million consisting of $10.7 million provided by continuing operations
and $890,000 provided by discontinued operations.  Net cash provided by 
continuing operations consisted primarily of income from continuing operations
adjusted by increases in income taxes payable and accrued compensation costs 
and receipt of an income tax refund partly offset by an increase in accounts 
receivable and inventory.  Net cash provided by operations for the first nine 
months of fiscal 1997 was $2.7 million consisting of $4.9 million provided by 
continuing operations which was partly offset by $2.2 million used in 
discontinued operations.  Net cash provided by continuing operations consisted 
primarily of income from continuing operations adjusted by an increase in 
income taxes refundable and a decrease in accrued royalties. 

Net cash used in investing activities was $222,000 and $473,000 for the first
nine months of fiscal 1998 and 1997, respectively.  The Company's investing 
activities have primarily related to capital expenditures for property and 
equipment.  In July 1997 the Company also received net proceeds of $1.6 million
under a sale and leaseback transaction.  The Company anticipates that total 
capital expenditures in fiscal 1998 will be approximately $3.0 million, and 
will relate to continued manufacturing and infrastructure investments as well 
as to the opening of new retail locations and upgrades to management 
information systems.

Net cash used in financing activities was $6.6 million and $2.5 million 
in the first nine months of fiscal 1998 and 1997, respectively.  Cash used in 
financing activities has been primarily for the repayment of borrowings under 
credit lines and notes payable.

The Company has a $10.0 million secured line-of-credit facility with CIT 
Group/Business Credit, Inc. (the "Senior Debt").  Borrowing capacity under the
Senior Debt is based on eligible accounts receivable and inventory and 
aggregated $10.0 million as of December 31, 1997.  The Company's indebtedness 
under bank lines of credit was $2.7 million as of March 31, 1997.  As of 
December 31, 1997, the Company had $24,000 of outstanding borrowings under the
Senior Debt and had cash on hand of $5.1 million.  In February 1997, the 
Company renegotiated and issued a $7.4 million secured note payable to Levine 
Leichtman Capital Partners LLP(the "Subordinated Debt"), $2.0 million of which
was repaid as of July 31, 1997.  The Company has filed a Registration Statement
on Form S-1 with the Securities and Exchange Commission which includes the 
offering of 1.5 million shares of common stock by the Company.  Assuming the 
offering is completed the Company will receive net proceeds of approximately 
$17.9 million (assuming an offering price of $13.50 per share), of which the 
Company expects to use $5.4 million to repay the remaining outstanding 
Subordinated Debt. Repayment of the Subordinated Debt before its scheduled 
maturity will result in a write-off of deferred debt discount associated with 
that debt as an extraordinary expense in the quarter in which it is repaid.  
Deferred debt discount aggregated $2.2 million as of December 31, 1997.  As of
December 31, 1997, the Company had repaid $1.6 million of debt to a former 
shareholder of John Hine Limited.


                                     11
<PAGE>
The Company's working capital requirements in the foreseeable future will 
change depending on the rate of the Company's expansion, the Company's 
operating results and any other adjustments in its operating plan as needed in 
response to competition, acquisition opportunities or unexpected events.  The 
Company believes that existing borrowing capacity under lines of credit, 
together with the proceeds from the offering and revenues from operations, will
be sufficient to meet the Company's working capital requirements through fiscal
1999. However, there can be no assurance that the Company will not seek
additional capital in the future as a result of expansion or otherwise.

















































                                  12
<PAGE>
PART II - Other Information

ITEM 1. LEGAL PROCEEDINGS - Not Applicable

ITEM 2. CHANGES IN SECURITIES - Not Applicable

ITEM 3. DEFAULTS UPON SENIOR SECURITIES - None

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS - None

ITEM 5. OTHER INFORMATION - Not Applicable

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)   Exhibit 4.2  * - Bylaws

      Exhibit 10.4 * - Amendment to Employment Agreement between the Company
                        and Kenneth E. Raasch, entered into as of October 29,
                        1997.

      Exhibit 10.5 * - Amended Employment Agreement between the Company and 
                        John lackner, made and entered into as of October 10,
                        1997.

      Exhibit 10.12* - License Agreement entered into by the Company and Thomas
                        Kinkade, effective as of December 3, 1997.

      Exhibit 11.01  - Computation of Income From Continuing     
                        Operations and Net Income Per Share

      Exhibit 27     - Financial Data Schedules (EDGAR version  
                        only)

* Incorporated by reference from the Company's Registration Statement on Form
S-1 (File No. 33-79744).

  (b) Reports on Form 8-K - none





















                                    13
<PAGE>  
                            MEDIA ARTS GROUP, INC.

                                 SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                MEDIA ARTS GROUP, INC.
                                (Registrant)


                                By  /s/ Craig Fleming
                                ---------------------------------
                                Craig Fleming
                                Chief Executive Officer


                                By  /s/ Raymond A. Peterson
                                ---------------------------------
                                Raymond A. Peterson
                                Senior Vice President &
                                & Chief Financial Officer

Date:  February 3, 1998

































                                    14
<PAGE>  
        EXHIBIT INDEX

Exhibit Number

4.2  *   Bylaws

10.4 *   Amendment to Employment Agreement between the Company
          and Kenneth E. Raasch, entered into as of October 29, 1997.

10.5 *   Amended Employment Agreement between the Company and 
          John lackner, made and entered into as of October 10, 1997.

10.12*   License Agreement entered into by the Company and Thomas
          Kinkade, effective as of December 3, 1997.

11.01     Computation of net income (loss) per share

27        Financial Data Schedule

* Incorporated by reference from the Company's Registration Statement on Form
S-1 (File No. 33-79744).






































<PAGE>  1
                             MEDIA ARTS GROUP, INC.
                                EXHIBIT 11.01

                  COMPUTATION OF NET INCOME (LOSS) PER SHARE
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)  (1)
<TABLE>
<CAPTION>  
                                      Three months        Nine months
                                   Ended December 31    Ended December 31 
                                  ___________________   __________________
                                    1996       1997      1996      1997   
                                  ________    _______   _______   _______
<S>                               <C>         <C>       <C>       <C> 
Income from continuing operations    1,804      4,189     1,967     8,393
Loss from discontinued operations        -          -   (13,630)        - 
                                   _______    _______   _______   _______ 
   
Net income (loss)                  $ 1,804    $ 4,189  $(11,663)  $ 8,393
                                   =======    =======   =======   =======  


Weighted average common shares
 outstanding                         9,867     11,083     9,867    11,049
Common shares issuable on
 exercise of options and
 warrants (2)                           65        921        63       483 
                                   _______    _______   _______   _______ 
Weighted average common and
 common equivalent shares
 outstanding                         9,932     12,004     9,930     11,532
                                   =======    =======   =======    =======

Earnings per common share:
Income from continuing operations  $  0.18    $  0.38   $  0.20   $  0.76
Loss from discontinued operations        -          -     (1.38)        - 
                                   _______    _______   _______   _______ 
Net income (loss)                     0.18       0.38     (1.18)     0.76 
                                   =======    =======   =======   =======  
Earnings per common share
 assuming dilution:
Income from continuing operations     0.18       0.35      0.20      0.73
Loss from discontinued operations        -          -     (1.37)        - 
                                   _______    _______   _______   _______ 
Net income (loss)                  $  0.18    $  0.35   $ (1.17)  $  0.73 
                                   =======    =======   =======   =======  
</TABLE>



(1)  This Exhibit should be read with Note 2 of Notes to Unaudited  
Condensed Consolidated Financial Statements.

(2)   The computation of common and common stock equivalents utilizes 
the treasury stock method.

<TABLE> <S> <C>


<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                                     <C>
<PERIOD-TYPE>                           9-MOS
<FISCAL-YEAR-END>                       MAR-31-1997
<PERIOD-END>                            DEC-31-1997
<CASH>                                       5,099
<SECURITIES>                                     0
<RECEIVABLES>                               15,510
<ALLOWANCES>                                 2,777
<INVENTORY>                                  6,485
<CURRENT-ASSETS>                            28,343
<PP&E>                                       7,740
<DEPRECIATION>                               3,135
<TOTAL-ASSETS>                              33,199
<CURRENT-LIABILITIES>                       14,845
<BONDS>                                          0
                            0
                                      0
<COMMON>                                        69
<OTHER-SE>                                  14,376
<TOTAL-LIABILITY-AND-EQUITY>                33,199
<SALES>                                     57,209
<TOTAL-REVENUES>                            57,209
<CGS>                                       18,812
<TOTAL-COSTS>                               24,533
<OTHER-EXPENSES>                                 0
<LOSS-PROVISION>                               460
<INTEREST-EXPENSE>                           1,438
<INCOME-PRETAX>                             13,330
<INCOME-TAX>                                 4,937
<INCOME-CONTINUING>                          8,393
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                 8,393
<EPS-PRIMARY>                                  .76
<EPS-DILUTED>                                  .73
        

</TABLE>


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