Rule 424(b)(3)
File No. 33-49967
PRICING SUPPLEMENT NO. 37 DATED 10/4/96
(To Prospectus Dated August 18, 1993, as supplemented by the Prospectus
Supplement Dated August 18, 1993)
SOUTHWESTERN BELL TELEPHONE COMPANY
Medium-Term Notes, Series C
Due From 9 months or More From Date of Issue
Fixed Rate Note
Trade Date: 10/3/96 Interest Rate Per 7.11%
Annum:
Settlement 10/8/96 Stated Maturity 10/8/2008
Date: Date:
Issue Price (expressed as a percentage of the Principal Amount, before
Agent's discount, if any): 100%
Agent's commission or discount from Issue Price (expressed as a
percentage of the Principal Amount): 0.60%
Regular Interest Payment Dates: May 15 and November 15
Form of Note: Book Entry Depository: DTC
Principal amount offered to or through each Agent:
$10,000,000 Goldman, Sachs & Co., X agent principal
acting as:
Morgan Stanley & Co., agent principal
acting as:
Merrill Lynch & Co., agent principal
acting as:
If acting as principal, the Agents propose to resell the Notes at
varying prices related to prevailing market prices at the time of
resale, as determined by each Agent. Each Agent will be committed to
take and pay for its respective principal amount of the Notes if any
are taken by such Agent.
Redemption:
X The Notes are not redeemable prior to the Maturity
Date.
The Notes are redeemable prior to the Maturity Date at
the option of the Company on and after ____________ at
par.
