SOUTHWESTERN BELL TELEPHONE CO
424B3, 1997-10-06
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                                                      Rule 424(b)(3)
                                                      File No. 33-49967


PRICING SUPPLEMENT NO.   53    DATED   10/06/97
(To  Prospectus  Dated  August  18,  1993,  as  supplemented  by the  Prospectus
Supplement Dated August 18, 1993)

SOUTHWESTERN BELL TELEPHONE COMPANY
Medium-Term Notes, Series C
Due From 9 months or More From Date of Issue


Fixed Rate Note

Trade Date:          10/2/97  Interest Rate Per Annum:  6.55%
                     ---------                          -----------

Settlement Date:     10/7/97  Stated Maturity Date:     10/7/2008
                     ---------                          -----------

Issue Price (expressed as a percentage of the Principal  Amount,  before Agent's
discount, if any): 100%

Agent's  commission or discount  from Issue Price  (expressed as a percentage of
the Principal Amount): 0.600%

Regular Interest Payment Dates:    May 15 and November 15

Form of Note: Book Entry             Depository: DTC

Principal amount offered to or through each Agent:

                                                 ----          ----
                Goldman, Sachs & Co., acting as:     agent         principal
- ----------------                                 ----          ----

                                                 ----          ----
                Morgan Stanley & Co., acting as:     agent         principal
- ----------------                                 ----          ----

                                                 ----          ----
  $30,000,000   Merrill Lynch & Co., acting as:   X  agent         principal
- ----------------                                 ----          ----

If acting as principal, the Agents propose to resell the Notes at varying prices
related to prevailing market prices at the time of resale, as determined by each
Agent. Each Agent will be committed to take and pay for its respective principal
amount of the Notes if any are taken by such Agent.


Redemption:

- ----
 X      The Notes are not redeemable prior to the Maturity Date.
- ----

- ----
        The Notes are redeemable prior to the Maturity Date at the option of the
- ----
        Company on and after ____________ at par.




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