RAINFOREST CAFE INC
S-1/A, 1996-09-18
EATING PLACES
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<PAGE>   1
 
   
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 18, 1996
    
 
                                                      REGISTRATION NO. 333-10891
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                           -------------------------
 
   
                                AMENDMENT NO. 2
    
                                       TO
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                           -------------------------
 
                             RAINFOREST CAFE, INC.
             (Exact Name of Registrant as specified in its Charter)
 
<TABLE>
<S>                               <C>                               <C>
           MINNESOTA                           5812                           41-1779527
(State or Other Jurisdiction of    (Primary Standard Industrial            (I.R.S. Employer
        Incorporation)              Classification Code Number)         Identification Number)
</TABLE>
 
                           -------------------------
 
                             720 SOUTH FIFTH STREET
                            HOPKINS, MINNESOTA 55343
                                 (612) 945-5400
         (Address and Telephone Number of Principal Executive Offices)
 
                            MARTIN O'DOWD, PRESIDENT
                             RAINFOREST CAFE, INC.
                             720 SOUTH FIFTH STREET
                            HOPKINS, MINNESOTA 55343
                                 (612) 945-5400
           (Name, Address, and Telephone Number of Agent For Service)
 
                                   Copies to:
 
   
<TABLE>
<S>                                               <C>
              NEIL I. SELL, ESQ.                             EDWARD S. ROSENTHAL, ESQ.
            DOUGLAS T. HOLOD, ESQ.                   Fried, Frank, Harris, Shriver & Jacobson
        Maslon Edelman Borman & Brand,                 725 South Figueroa Street, 38th Floor
 A Professional Limited Liability Partnership               Los Angeles, CA 90017-5438
              3300 Norwest Center
             Minneapolis, MN 55402
</TABLE>
    
 
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this Registration Statement becomes effective.
 
     If any of the securities being registered on this Form are being offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 check the following box: / /.
 
     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of earlier effective
registration statement for the same offering / /.
 
     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of earlier effective registration statement for
the same offering. / /
 
     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
                           -------------------------
                        CALCULATION OF REGISTRATION FEE
 
   
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------
                                                                     PROPOSED MAXIMUM
  TITLE OF EACH CLASS OF                        AMOUNT TO BE        AGGREGATE OFFERING          AMOUNT OF
  SECURITIES TO BE REGISTERED                   REGISTERED(1)           PRICE(1)(2)        REGISTRATION FEE(3)
- ----------------------------------------------------------------------------------------------------------------
<S>                                        <C>                    <C>                    <C>
Common Stock, no par value.................    3,162,500 shares         $97,246,875             $29,444.
- ----------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------
</TABLE>
    
 
   
(1) A registration statement relating to 2,875,000 Shares was initially filed on
    August 27, 1996.
    
   
(2) Pursuant to Rule 457(c) on the basis of the average of the high and low
    sales price per share of such common stock on the Nasdaq National Market on
    September 17, 1996.
    
   
(3) $26,395.47 previously paid.
    
                           -------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
     Information contained herein is subject to completion or amendment. A
     registration statement relating to these securities has been filed with the
     Securities and Exchange Commission. These securities may not be sold nor
     may offers to buy be accepted prior to the time the registration statement
     becomes effective. This prospectus shall not constitute an offer to sell or
     the solicitation of an offer to buy, nor shall there be any sale of these
     securities in any State in which such offer, solicitation or sale would be
     unlawful prior to registration or qualification under the securities laws
     of any such State.
 
   
                SUBJECT TO COMPLETION, DATED SEPTEMBER 18, 1996
    
 
   
                                2,750,000 SHARES
    
 
                                [RAINFOREST LOGO]
                                  COMMON STOCK
 
   
     Of the 2,750,000 shares of Common Stock offered hereby, 2,550,000 are being
sold by Rainforest Cafe, Inc. (the "Company") and 200,000 shares are being sold
by the Selling Shareholders. See "Principal and Selling Shareholders." The
Company will not receive any of the proceeds from the sale of shares by the
Selling Shareholders.
    
 
   
     The Company's Common Stock is traded on the Nasdaq National Market under
the symbol "RAIN." On September 18, 1996, the last sale price of the Common
Stock as reported on the Nasdaq National Market was $    per share. See "Price
Range of Common Stock."
    
 
      SEE "RISK FACTORS" BEGINNING ON PAGE 6 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK OFFERED
HEREBY.
                            ------------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
   SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
     PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
      REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------
                                                                             Proceeds to
                                Price        Underwriting    Proceeds to       Selling
                              to Public      Discount(1)      Company(2)     Shareholders
- -------------------------------------------------------------------------------------------
<S>                        <C>             <C>             <C>             <C>
Per Share..................        $              $               $               $
Total(3)...................        $              $               $               $
- -------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------
</TABLE>
 
(1) See "Underwriting" for information concerning indemnification of the
    Underwriters and other matters.
 
(2) Before deducting expenses payable by the Company estimated at $400,000.
 
   
(3) The Company and one of the Selling Shareholders have granted to the
    Underwriters a 30-day option to purchase up to 387,500 and 25,000 additional
    shares, respectively, of Common Stock solely to cover over-allotments, if
    any. If the Underwriters exercise this option in full, the Price to Public
    will total $           , the Underwriting Discount will total $
    and the Proceeds to Company will total $           and the proceeds to such
    Selling Shareholder will total $           . See "Underwriting."
    
 
     The shares of Common Stock are offered by the Underwriters named herein,
subject to receipt and acceptance by them and subject to their right to reject
any order in whole or in part. It is expected that delivery of the certificates
representing such shares will be made against payment therefor at the office of
Montgomery Securities on or about                       , 1996.
                            ------------------------
MONTGOMERY SECURITIES
 
     DAINBOSWORTH
              INCORPORATED
 
          DONALDSON, LUFKIN & JENRETTE
                           SECURITIES CORPORATION
 
                 LADENBURG, THALMANN & CO. INC.
 
                                         , 1996
<PAGE>   3
 
                                    [PHOTOS]
 
     IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK OF
THE COMPANY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH TRANSACTIONS MAY BE EFFECTED ON THE NASDAQ, IN THE OVER-THE-COUNTER
MARKET OR OTHERWISE. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY
TIME. IN CONNECTION WITH THE OFFERING, THE UNDERWRITERS AND SELLING GROUP
MEMBERS MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK ON
THE NASDAQ IN ACCORDANCE WITH RULE 10B-6A UNDER THE SECURITIES EXCHANGE ACT OF
1934. SEE "UNDERWRITING."
 
                                        2
<PAGE>   4
 
                               PROSPECTUS SUMMARY
 
     The following summary is qualified in its entirety by reference to the more
detailed information and Financial Statements, including the notes thereto,
appearing elsewhere in this Prospectus. All information in this Prospectus
reflects the Company's three-for-two stock split effective July 1, 1996. Except
as otherwise specified, all information in this Prospectus assumes no exercise
of the Underwriters' over-allotment option.
 
                                  THE COMPANY
 
     The Company owns and operates four large, high volume, themed
restaurant/retail facilities under the name "Rainforest Cafe -- A Wild Place to
Shop and Eat" (a "Rainforest Cafe" or "Unit"). The Company's Units are designed
to provide a visually and audibly stimulating and entertaining rainforest
environment that appeals to a broad range of customers of all ages. Each
Rainforest Cafe consists of a dining area (the "Restaurant") and a retail area
(the "Retail Village"). The Restaurant provides an attractive value to customers
by offering a full menu of high quality food and beverage items, generous
portions and excellent service in a unique and exciting environment. The Retail
Village features apparel and gifts with the Rainforest Cafe logo and eight
proprietary animal characters, and other items reflecting the rainforest theme.
 
     The Company currently operates Rainforest Cafes at the Mall of America in
Bloomington, Minnesota, a suburb of Minneapolis, at the Woodfield Mall in
Schaumburg, Illinois and Gurnee Mills in Gurnee, Illinois, both suburbs of
Chicago, and at Walt Disney World Marketplace near Orlando, Florida. The Company
is developing two additional Rainforest Cafes in 1996, at Tysons Corner Center I
in McLean, Virginia, a suburb of Washington, D.C., and at Sawgrass Mills in Fort
Lauderdale, Florida, both scheduled to open in the fourth quarter of 1996. The
Company plans to open seven additional Rainforest Cafes during 1997. The Trump
Taj Mahal Casino and Hotel Unit in Atlantic City, New Jersey and the Palisades
Center Unit in West Nyack, New York are scheduled to open during the second
quarter of 1997. The Company plans to open Units at Stratosphere in Las Vegas,
Nevada, South Coast Plaza in Costa Mesa, California and The Source in Westbury,
Long Island, New York in the third quarter of 1997. Units located at the MGM
Grand Hotel and Casino in Las Vegas, Nevada and at Grapevine Mills near Dallas,
Texas are scheduled to open during the fourth quarter of 1997. The Company plans
to open six Units in 1998, including Units at Disney's Animal Kingdom near
Orlando, Florida and at the Aventura Mall in Miami, Florida, both scheduled to
open in the second quarter of 1998, and at Cherry Creek Mall in Denver,
Colorado, which is scheduled to open during the third quarter of 1998. The
Company has signed leases for all these Units, with the exception of the MGM
Grand Hotel and Casino and the Aventura Mall Units, with respect to which the
Company is negotiating leases.
 
   
     The Company is currently negotiating an exclusive license agreement with
Empresas de Comunicacion y Entretenimiento ("ECE"), the owner and operator of
seven Hard Rock Cafes, three Planet Hollywoods and an Official All-Star Cafe in
Mexico, under which ECE will develop seven Rainforest Cafes in Mexico over a ten
year period. Pursuant to this agreement, the Company will receive a
non-refundable development fee at the time of execution of the agreement, per
Unit development fees, and license fees based on a percentage of gross sales.
The Company anticipates that the first Rainforest Cafe to be opened under the
ECE license agreement will be in Cancun in the second quarter of 1997. The
Company is also negotiating an exclusive license agreement with Glendola Leisure
Limited ("Glendola"), a wholly owned subsidiary of the Foundation Group, a
London-based hotel and restaurant operator, under which Glendola will develop
five Rainforest Cafes in the United Kingdom and Ireland over a ten year period.
Pursuant to this agreement, the Company will have the option to purchase up to
20% of the equity interest in any Unit developed by Glendola, will receive per
Unit development fees, and will receive license fees based on a percentage of
gross sales. The Company anticipates that the first Rainforest Cafe to be opened
under this joint venture will be in London during the third quarter of 1997.
    
 
   
     The Company's rainforest theme is promoted by a simulated unique rainforest
environment throughout the Unit. Each Rainforest Cafe features a visually and
audibly exciting environment that includes a variety of live tropical birds,
exotic fish in large, custom-designed aquariums, animated artificial animals and
several sculpted banyan trees that create a canopy of foliage over diners and
shoppers. The dynamic rainforest atmosphere is further enhanced by simulated
thunder and lightning storms, tropical rain showers, waterfalls,
    
 
                                        3
<PAGE>   5
 
mists that emanate from extensive rock formations, and specially-developed
aromatic scents. This entertaining rainforest environment makes each Rainforest
Cafe "A Wild Place to Shop and Eat."
 
     The Restaurant features an assortment of theme-titled, casual menu items
including appetizers, salads, pastas, pizzas, sandwiches, burgers and full
entree platters all served in generous portions. Lunch and dinner entrees range
in price from $7.95 to $15.95, with an average check per person of approximately
$11.80 for the twenty-six week period ended June 30, 1996. Each Rainforest Cafe
also features a "Mushroom Bar," which, in addition to being a full bar, offers
tropical blends of fruit and vegetable juices, and coffees. Alcoholic beverages
are primarily served to complement meals and account for approximately 10% of
total Restaurant sales. Management believes that its high quality food and
customer service, combined with its exciting and entertaining rainforest theme
concept, have resulted in a high level of repeat business. In order to enter the
Restaurant, all customers must pass through the Unit's Retail Village. The
Retail Village offers over 4,000 stock keeping units ("SKUs") and includes
apparel and gifts with the Rainforest Cafe logo and other items reflecting the
rainforest theme such as toys and educational games. The Company has also
developed eight proprietary animal characters ("Animal Characters"), each with a
distinct personality, as an additional method of merchandising its retail
products. The Animal Characters appear on clothing and gift items. By offering
items featuring the Rainforest Cafe logo or an Animal Character, the Company
believes it is building "brand equity" in the Rainforest Cafe name that will
allow it to attract more customers and to enhance its competitive retail
position. For the twenty-six week period ended June 30, 1996, the Restaurants
and the Retail Villages in the Company's three operating Units accounted for
approximately 80% and 20% of the Units' total revenues, respectively.
 
     For the twenty-six week period ended June 30, 1996, the Mall of America
Unit generated revenues of $5.2 million, operating income of $1.0 million, or
20.1% of revenues, and cash flow of $1.3 million, or 24.3% of revenues. Cash
flow represents the Unit's operating income before depreciation and
amortization. This 14,900 square foot Unit was developed at a cost of
approximately $3.9 million, including costs related to the expansion of its
Restaurant and net of landlord contributions. For this same period, the
Woodfield Mall Unit generated revenues of $6.7 million, operating income of $1.2
million or 18.5% of revenues (before amortization of pre-opening costs), and
cash flow of $1.6 million, or 23.8% of revenues. This 23,000 square foot Unit
was developed at a cost of approximately $5.9 million, net of landlord
contributions. Additionally, the Company incurred approximately $630,000 in
pre-opening costs and purchased approximately $320,000 of inventory in
connection with the Woodfield opening. The Gurnee Mills Unit opened June 2, 1996
and had revenues for the remainder of the second quarter of $918,000, which may
not be indicative of future results. This 20,000 square foot Unit was developed
at a cost of approximately $4.0 million, net of landlord contributions.
Additionally, the Company incurred approximately $550,000 in pre-opening costs
and purchased approximately $300,000 of inventory in connection with the Gurnee
Mills opening. The Walt Disney World Marketplace Unit opened July 25, 1996 and
had revenues for the four weeks ended August 25, 1996 of $2.2 million, which may
not be indicative of future results. This 30,000 square foot Unit was developed
at an estimated cost of approximately $11.5 million, net of landlord
contributions. Additionally, the Company estimates that it incurred
approximately $1.1 million in pre-opening costs and purchased approximately
$500,000 of inventory in connection with the Disney opening. The Company expects
that most of its future Units will be between 18,000 to 23,000 square feet and
cost between $4.0 and $6.0 million, net of anticipated landlord contributions.
The Company expects that pre-opening and inventory costs at its future locations
will be approximately $600,000 and $400,000, respectively. The Company also
expects to open selected Units, such as its planned Units at the Trump Taj Mahal
Casino and Hotel, the MGM Grand Hotel and Casino and Disney's Animal Kingdom,
which may cost significantly more.
 
     The Company was incorporated in 1994 under the laws of the State of
Minnesota. Its executive offices are located at 720 South Fifth Street, Hopkins,
Minnesota 55343, and its telephone number is (612) 945-5400.
 
                                        4
<PAGE>   6
 
                                  THE OFFERING
 
   
<TABLE>
<S>                                                <C>
Common Stock offered by the Company..............  2,550,000  shares
Common Stock offered by the Selling                
  Shareholders...................................  200,000    shares
Common Stock to be outstanding after the
  offering.......................................  16,487,555 shares(1)
Use of proceeds..................................  To finance the development and opening of
                                                   additional Rainforest Cafes, and to
                                                   provide working capital. See "Use of
                                                   Proceeds."
Nasdaq National Market Symbol....................  RAIN
</TABLE>
    
 
- -------------------------
(1) Does not include: (i) 1,500,000 shares reserved for issuance under the
    Company's 1995 Stock Option and Compensation Plan, of which options to
    purchase 1,036,244 shares are outstanding; (ii) options to purchase 275,001
    shares of Common Stock issued to an officer employee and non-officer
    employee of the Company; (iii) 137,500 shares reserved for issuance upon
    exercise of Directors' Stock Options (as defined herein); and (iv) 225,000
    shares reserved for issuance under the Company's 1996 Employee Stock
    Purchase Plan, none of which shares have been issued.
 
                       SUMMARY OF SELECTED FINANCIAL DATA
 
<TABLE>
<CAPTION>
                                                                                           TWENTY-SIX
                                                  FEBRUARY 3, 1994                         WEEKS ENDED
                                                (INCEPTION) THROUGH     YEAR ENDED     -------------------
                                                     JANUARY 1,        DECEMBER 31,    JULY 2,    JUNE 30,
                                                        1995               1995         1995        1996
                                                --------------------   ------------    -------    --------
                                                          (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>                    <C>             <C>        <C>
STATEMENT OF OPERATIONS DATA:(1)
Revenues:
  Restaurant sales..............................       $  1,337           $9,979       $ 3,312    $ 10,312
  Retail sales..................................            729            3,472         1,182       2,502
                                                      ---------          -------       --------   --------
     Total revenues.............................          2,066           13,451         4,494      12,814
Restaurant and retail operating income..........            (19)           2,166           616       2,176
Income (loss) before income taxes and
  extraordinary item............................         (1,628)           1,169             2       2,131
Income (loss) before extraordinary item.........         (1,628)           1,169             2       1,381
Extraordinary item(2)...........................             --            1,053         1,053          --
                                                      ---------          -------       --------   --------
Net income (loss)...............................       $ (1,628)          $  116       $(1,051)   $  1,381
Net income (loss) per common share before
  extraordinary item............................       $  (0.46)          $ 0.16       $  0.00    $   0.10
Net income (loss) per common share..............       $  (0.46)          $ 0.02       $ (0.14)   $   0.10
Weighted average shares outstanding.............          3,543            7,312         7,630      14,027
</TABLE>
 
   
<TABLE>
<CAPTION>
                                                                            JUNE 30, 1996
                                                                     ----------------------------
                                                                      ACTUAL       AS ADJUSTED(3)
                                                                     --------      --------------
                                                                            (IN THOUSANDS)
<S>                                                                  <C>           <C>
BALANCE SHEET DATA:
Working capital...................................................   $ 74,187         $
Total assets......................................................    114,986
Total liabilities.................................................     11,784
Shareholders' equity..............................................    103,202
</TABLE>
    
 
- -------------------------
(1)  The Mall of America Unit began operations on October 3, 1994. Prior 
     thereto, the Company had no operating Units or revenues. The Mall of
     America Unit was the only operating Unit until October 20, 1995, when the
     Woodfield Mall Unit began operations. The Company's third Unit opened at
     Gurnee Mills on June 2, 1996. The Company's fourth Unit opened at Walt
     Disney World Marketplace on July 25, 1996.
 
(2)  On April 7, 1995, the holders of $1,222,500 of promissory notes converted
     such notes into shares of Common Stock at a conversion price of $2.67 per
     share. The Company recorded the conversion as an extinguishment of debt
     which resulted in an extraordinary charge to earnings of $1,053,128, or
     $0.14 per share, at the date of conversion.
 
   
(3)  As adjusted to give effect to the sale by the Company of 2,550,000 shares 
     of Common Stock at an assumed public offering price of $     per share and
     the application of the net proceeds therefrom. 
    
 
                                        5
<PAGE>   7
 
                                  RISK FACTORS
 
     The following factors should be considered, together with the other
information in this Prospectus, in evaluating an investment in the Company.
 
GROWTH FACTORS/EXPANSION STRATEGY
 
     Future growth will depend to a substantial extent on the Company's ability
to increase the number of its Units. The Company presently plans to open two
Units in the fourth quarter of 1996, seven Units in 1997 and six Units in 1998.
The Company's primary strategy is to develop new Rainforest Cafes in shopping
malls, entertainment centers and Disney theme parks. Because of the relatively
large size of each Rainforest Cafe and the Company's site selection criteria,
the availability of desirable locations may be limited and the Company may be
hindered in finding suitable locations for the development of new Units.
Additionally, the Company's ability to open additional Units will depend upon a
number of other factors including the ability of the Company to negotiate leases
on acceptable terms, timely approval of local regulatory authorities, acceptance
of the Rainforest Cafe concept in new markets, and the general state of the
economy.
 
     The capital resources required to develop each new Unit are significant.
The Company estimates that the costs of developing and opening most of its
future Units will range from $4.0 million to $6.0 million, net of anticipated
landlord contributions. The Company expects that it will incur approximately
$600,000 in pre-opening costs and purchase approximately $400,000 of inventory
in connection with the opening of future Units. The Company also expects to open
selected Units, such as its planned Units at the Trump Taj Mahal Casino and
Hotel, the MGM Grand Hotel and Casino and Disney's Animal Kingdom, which may
cost significantly more. The Company believes that the net proceeds of this
offering, combined with cash on hand and cash generated from future operations,
will provide the Company with the financing required to develop its Units
through 1998. The Company may require additional equity or debt financing to
continue expansion beyond the planned Units.
 
     The Company's ability to open and successfully operate additional Units
will also depend upon the hiring and training of skilled Unit management
personnel and the general ability to successfully manage growth, including
monitoring Units and controlling costs, food quality and customer service.
Accordingly, there can be no assurance that the Company will be able to open new
Units or that, if opened, those Units can be operated profitably. See "Business
- -- Expansion Plans and Site Selection."
 
LIMITED BASE OF OPERATIONS
 
   
     The Company currently operates four Units and plans to open two Units in
the fourth quarter of 1996, seven Units in 1997 and six Units in 1998. The
combination of the relatively small number of locations and the significant
investment associated with each new Unit may cause the operating results of the
Company to fluctuate significantly and adversely affect the profitability of the
Company. Due to this relatively small number of current and planned locations,
poor operating results at any one Unit or a delay in the planned opening or
nonopening of a Unit could materially affect the profitability of the entire
Company. Future growth in revenues and profits will depend to a substantial
extent on the Company's ability to increase the number of its Units. Because of
the substantial financial requirements associated with opening new Units, the
investment risk related to any one Rainforest Cafe is much larger than that
associated with most other companies' restaurant or retail revenues. The
Company's history does not provide any meaningful basis for prediction as to
whether individual Units will tend to show increases or decreases in comparable
Unit sales or the future mix of restaurant and retail revenues. Other restaurant
companies opening to similarly high per unit sales often do not show significant
comparable store sales increases.
    
 
     Two of the Company's four existing Units, Walt Disney World Marketplace and
Gurnee Mills, have been open for a very short time. In addition, the Walt Disney
World Marketplace Unit represents the Company's first Unit outside of a mall and
was opened during the summer vacation season. Accordingly, initial sales at
these Units may not be indicative of their future results. Three of the
Company's planned Units, at Palisades in West Nyack, New York, The Source in
Westbury, Long Island, New York and Grapevine Mills near Dallas, Texas, are
being developed at newly constructed shopping malls that have no operating
history. Any
 
                                        6
<PAGE>   8
 
   
delay in the opening of such shopping malls or the poor performance of these
malls could negatively impact these Units and the financial performance of the
Company. Similarly, Disney's Animal Kingdom has no operating history and the
performance of this Unit and its scheduled opening are also subject to the risks
of new developments. The Company plans to open its Stratosphere Unit in the
third quarter of 1997. Stratosphere has limited operating history and to date
has performed lower than expectations. Stratosphere is currently exploring
various financial restructuring alternatives and such restructuring or a
continuation of lower than expected performance could delay the scheduled
opening or otherwise negatively impact the results of operations at this Unit
and the Company. Stratosphere also recently announced that it was limiting its
expansion plans which could delay or cancel the scheduled opening of the
Stratosphere Unit altogether.
    
 
LACK OF SIGNIFICANT OPERATING HISTORY
 
     The Company opened its first Rainforest Cafe in the Mall of America in
October 1994, which is the only Unit that has been open for more than one year.
Accordingly, the Company's operations are subject to several of the risks
inherent in the establishment of a new business enterprise, including the lack
of significant operating history. Although the Company has had an operating
profit since the second quarter of 1995, there can be no assurance that future
operations will be profitable. Future revenues and profits, if any, will depend
upon various factors, including market acceptance of the Rainforest Cafe
concept, the quality of Restaurant and Retail Village operations, and general
economic conditions.
 
LIMITED TRADING HISTORY OF COMMON STOCK; STOCK PRICE VOLATILITY
 
     The Company's Common Stock has been traded on the Nasdaq SmallCap(SM)
Market or Nasdaq National Market since its IPO in April 1995 and the market
price of its Common Stock has risen substantially since that time. The market
price of the Common Stock could fluctuate substantially due to a variety of
factors, including market perception of the Company's ability to achieve
successfully its planned rapid growth, quarterly operating results of the
Company or other restaurant and retail companies, the trading volume in the
Company's Common Stock, changes in general conditions in the economy, the
financial markets or the restaurant or retail industries, or other developments
affecting the Company or its competitors. In addition, the stock market is
subject to extreme price and volume fluctuations. This volatility has had a
significant effect on the market prices of securities issued by many companies
for reasons unrelated to the operating performance of these companies. See
"Price Range of Common Stock."
 
DEPENDENCE ON DISCRETIONARY CONSUMER SPENDING
 
     The success of the Company's operations depends to a significant extent on
a number of factors relating to discretionary consumer spending, including
economic conditions affecting disposable consumer income, the overall success of
the malls, entertainment centers and Disney theme parks in which Units are
located and the continued popularity of theme restaurants generally and the
Company's rainforest concept in particular. Theme restaurants are more
susceptible to shifts in consumer preferences and frequently experience a
decline of revenue growth or of actual revenues as consumers tire of the related
theme.
 
COMPETITION
 
     The restaurant and specialty retail businesses are highly competitive. In
the restaurant industry, competition is based primarily upon price, service,
food quality and location. There are numerous well-established competitors,
including national, regional and local restaurant chains, possessing
substantially greater financial, marketing, personnel and other resources than
the Company. The Company also competes on a general basis with a large variety
of national and regional restaurant operations, as well as with locally owned
restaurants, diners, and other establishments that offer moderately priced food.
The Company competes with other theme restaurants in the highly competitive and
developing theme restaurant market. Other restaurants and companies utilize the
rainforest or related themes. Additionally, the Company competes with a number
of well-established specialty retailers possessing substantially greater
financial, marketing, personnel and other resources than the Company. In the
retail industry, competition is based primarily upon merchandise selection,
price and customer service. There can be no assurance that the Company will be
able to respond to various competitive factors affecting the restaurant and
retail industries.
 
                                        7
<PAGE>   9
 
     The performance of individual Units may also be affected by factors such as
traffic patterns, demographic considerations, and the type, number and location
of competing restaurants. In addition, factors such as inflation, increased
food, labor and employee benefit costs, and the availability of experienced
management and hourly employees may also adversely affect the restaurant and
retail industries in general and the Company's Units in particular. Restaurant
and retail operating costs are further affected by increases in the minimum
hourly wage, unemployment tax rates and similar matters over which the Company
has no control. See "Business -- Competition."
 
UNCERTAIN TRADEMARK PROTECTION; PROPRIETARY MARKS; TRADE DRESS; COPYRIGHTS
 
     The Company's ability to implement successfully its Rainforest Cafe concept
will depend in part on its ability to further establish "brand equity" through
the use of its trademarks, service marks, trade dress and other proprietary
intellectual property, including its name and logos, the Animal Characters and
unique features of its rainforest theme decor. It is the Company's policy to
seek to protect and to defend vigorously its rights to this intellectual
property; any failure to do so could have a material adverse effect on the
Company's operations.
 
   
     The Company's mark "A WILD PLACE TO SHOP AND EAT" is now a federally
registered service mark for its restaurant and retail store services.
Additionally, in June 1996 the Company filed federal trademark applications for
"RAINFOREST CAFE A WILD PLACE TO SHOP AND EAT" and the related design, which
includes the Company's new logo, illustrating six of the Company's eight
proprietary Animal Characters. These applications cover the Company's use of
this mark on restaurant and associated retail services and a wide range of
retail products. The United States Patent and Trademark Office (the "PTO")
previously determined that the Company's original logo incorporating "RAINFOREST
CAFE" was likely to be confused with another registered mark. In March 1996 the
Company acquired the registered mark cited by the PTO and in June 1996 filed a
response in the PTO requesting that the refusal to register the Company's
original logo be withdrawn in view of the Company's ownership of the potentially
conflicting registered mark. The Company intends also to protect its proprietary
Animal Characters by the filing of copyright applications and, in certain
instances, trademark registration applications. There is no assurance, however,
that any such registrations, including the registration of the name and logo,
will be obtained. The denial of one of the Company's trademark applications
could lower the barriers for entry for potential competitors of the Company.
    
 
   
     There is also no assurance that any of the Company's rights in any of its
intellectual property will be enforceable, even if registered, against any prior
users of similar intellectual property or competitors of the Company who seek to
utilize similar intellectual property in areas where the Company operates or
intends to conduct operations. The failure to enforce any of the Company's
intellectual property rights could have the effect of reducing the Company's
ability to capitalize on its efforts to establish brand equity. The Company is
aware of trademark applications, registrations and uses that may accord to third
parties certain rights in the word "rainforest" or in certain elements of some
of the proprietary Animal Character names and illustrations with respect to
utilization of these marks on certain clothing and retail products. The
existence of any such third party rights could result in claims of infringement
against the Company with respect to its uses of "Rainforest Cafe" or its Animal
Characters in connection with its sales of clothing and other retail products.
It is also possible that the Company will encounter claims from prior users of
similar intellectual property in areas where the Company operates or intends to
conduct operations, thereby limiting the Company's operations, and possibly
causing the Company to pay damages to a prior user or registrant of similar
intellectual property. In this regard, the Company has communicated with other
businesses with respect to their use of a rainforest theme decor that may
constitute infringement of, or that may be infringed upon by, the Company's
trade dress.
    
 
RISKS ASSOCIATED WITH INTERNATIONAL OPERATIONS
 
     The Company is currently negotiating license agreements for the development
of Units in Mexico and the United Kingdom. The Company's concept is untested
outside of the United States, and no assurance can be given that any
international location will be successful. In addition, the Company's continued
success is dependent to a substantial extent on its reputation, and its
reputation may be affected by the performance of licensee-owned Units over which
the Company will not have direct control. Any international operations of the
Company will also be subject to certain external business risks such as exchange
rate fluctuations, political instability and a significant weakening of a local
economy in which a foreign Unit is located. In addition, it may
 
                                        8
<PAGE>   10
 
be more difficult to register and protect the Company's intellectual property
rights in certain foreign countries. The Company has not yet completed
agreements with either of its proposed foreign licensees, and accordingly, the
Company is subject to the risks that it will be unable to complete one or both
of these agreements or that either of them will ultimately contain terms
materially different from those currently anticipated.
 
LONG-TERM, NON-CANCELABLE LEASES
 
   
     The Company has entered into leases relating to each of its existing and
planned Units, except with respect to the Company's planned Units at the MGM
Grand Hotel and Casino and the Aventura Mall, with respect to which the Company
is negotiating leases. These leases are non-cancelable by the Company (except in
limited circumstances) and have annual base rents ranging from $200,000 to $1
million (except for the MGM Grand Hotel and Casino lease, which the Company
expects to have an annual base rent of $2.1 million, and the Trump Taj Mahal
Casino and Hotel lease which has an annual base rent of $2.5 million).
Additional facilities developed by the Company are likely to be subject to
similar long-term, non-cancelable leases. If an existing or future Unit does not
perform at a profitable level, and the decision is made to close the Unit, the
Company may nonetheless be committed to perform its obligations under the
applicable lease which would include, among other things, payment of the
respective base rent for the balance of the respective lease term. The leases
related to the Walt Disney World Marketplace and Disney's Animal Kingdom Units
are cancelable by the landlord at any time upon sixty days notice and payment of
the Company's unamortized value of leasehold improvements and an amount equal to
the net operating income generated by such Unit for the previous lease year.
With regard to the Tysons Corner Center I and Cherry Creek Mall leases, in the
event the Company fails to achieve specified gross sales by a certain date, such
leases may be terminated by the landlord. If such a termination were to occur at
these locations, the Company would lose a Unit without necessarily receiving an
adequate return on its investment. See "Business -- Properties."
    
 
GOVERNMENT REGULATION
 
     The Company's business is subject to various federal, state and local
government regulations, including those relating to the sale of food and
alcoholic beverages. While the Company to date has not experienced an inability
to obtain or maintain any necessary governmental licenses, permits or approvals,
the failure to maintain food and liquor licenses could have a material adverse
effect on the Company's operating results. In addition, a facility's operating
costs are affected by increases in the minimum hourly wage, unemployment tax
rates, sales taxes and similar costs over which the Company has no control.
Since many of the Company's Restaurant and Retail Village personnel are paid at
rates based on the federal minimum wage, increases in the minimum wage will
result in an increase in the Company's labor costs. The Company is subject in
Minnesota, Illinois and Florida, and is likely to be subject in other states, to
"dram shop" statutes which generally provide a person injured by an intoxicated
person with the right to recover damages from an establishment that served
alcoholic beverages to the intoxicated person. Difficulties or failure in
obtaining required licenses and approvals will result in delays in, or
cancellation of, the opening of new Units. Although the Company has satisfied
restaurant, liquor and retail licensing for its existing Units, no assurance can
be given that the Company will be able to maintain existing approvals or obtain
such further approvals at other locations. In addition, Units that are located
in casinos may require the Company to be licensed by gaming regulatory
authorities.
 
     Businesses that maintain or sell animals are subject to additional levels
of state and local health and sanitation regulations. Having tropical birds as
part of the Rainforest Cafe concept requires the Company to adhere to stringent
health codes that prohibit crossover between kitchen workers and animal
handlers, and the exchange of air from the bird areas to the rest of the Unit.
The Company overcame this problem at its existing Units by installing specially
designed air exhaust hoods for the birds' perch area. Additionally, a separate
waste disposal system is provided for the birds. Although, to date, the Company
has satisfied animal-related licensing for its existing Units, no assurance can
be given that the Company will be able to maintain such approvals or obtain
similar approvals at other locations. Difficulties or failure in obtaining
required licenses and approvals may increase the cost of, result in delays in,
or cause the cancellation of the opening of Units.
 
     The Federal Americans With Disabilities Act prohibits discrimination on the
basis of disability in public accommodations and employment. The Company could
be required to expend funds to modify its Units in
 
                                        9
<PAGE>   11
 
order to provide service to or make reasonable accommodations for disabled
persons. The Company's Units are currently designed to be accessible to the
disabled. The Company believes it is in substantial compliance with all current
applicable regulations relating to accommodations for the disabled.
 
DEPENDENCE ON KEY PERSONNEL
 
     The Company's future success will depend largely on the efforts and
abilities of the Company's senior corporate management, particularly Martin J.
O'Dowd, President and Chief Operating Officer. The loss of the services of Mr.
O'Dowd or other members of senior corporate management could have a substantial
adverse effect on the Company. The Company has an employment agreement with Mr.
O'Dowd that provides, among other things, that he may terminate his employment
upon 30 days written notice to the Company's Board of Directors. The Company has
not obtained life insurance policies on any of its officers. The success of the
Company will also depend upon its ability to attract and retain a highly
qualified corporate and Unit level management team. Lyle Berman, the Company's
Chairman and Chief Executive Officer, devotes less than 10% of his time to the
Company's business.
 
CONTROL BY EXISTING MANAGEMENT
 
   
     Upon completion of this offering, the Company's officers and directors,
together with trusts for certain of their children, will own approximately 18.0%
of the issued and outstanding shares of the Common Stock of the Company.
Accordingly, the Company's management will be able to substantially influence
the Company's affairs, including, without limitation, the sale of equity or debt
securities of the Company, the appointment of officers, and the determination of
officers' salaries. See "Management" and "Principal and Selling Shareholders."
    
 
EFFECT OF CERTAIN ANTI-TAKEOVER PROVISIONS
 
     The Company's authorized capital consists of 50,000,000 shares of capital
stock. The Board of Directors, without any action by the Company's shareholders,
is authorized to designate and issue shares in such classes or series (including
classes or series of preferred stock) as it deems appropriate and to establish
the rights, preferences and privileges of such shares, including dividends,
liquidation and voting rights. No class other than the Common Stock is currently
designated and there is no current plan to designate or issue any such
securities. The rights of holders of preferred stock and other classes of common
stock that may be issued may be superior to the rights granted to the holders of
the existing Common Stock. Further, the ability of the Board of Directors to
designate and issue such undesignated shares could impede or deter an
unsolicited tender offer or takeover proposal regarding the Company and the
issuance of additional shares having preferential rights could adversely affect
the voting power and other rights of holders of Common Stock. Furthermore, as a
Minnesota corporation, the Company is subject to various Minnesota statutes
which may hinder or delay a change in control of the Company including: (i) a
control share acquisition statute; (ii) a business combination statute; (iii) a
fair price statute; (iv) a greenmail statute; and (v) a non-monetary factors
statute. See "Description of Securities."
 
SHARES ELIGIBLE FOR FUTURE SALE
 
   
     The Company will have 16,487,555 shares of Common Stock outstanding
immediately following the Offering, 3,515,838 shares of which are restricted
securities under Rule 144 of the Securities Act of 1933, as amended (the
"Securities Act"). All such shares have satisfied the two-year holding period
required by Rule 144 and may be sold pursuant to Rule 144 or pursuant to a
registration statement registering the shares under the Securities Act which
could have an adverse effect on the price of the Common Stock. The Company and
all of the Company's present executive officers, directors and trusts for the
benefit of certain of their children (which together hold an aggregate of
2,737,260 shares) have agreed not to offer, sell, contract to sell or otherwise
dispose of, any shares of Common Stock or any securities convertible into or
exercisable for Common Stock for a period of 90 days after the date of this
Prospectus without the prior written consent of the Underwriters. Of the
3,515,838 restricted shares, 723,578 are not subject to lock-up and may be sold
pursuant to Rule 144 at some point during the lock-up period. Immediately
following this offering, 13,695,295 shares of Common Stock will be free from any
of these restrictions. See "Description of Securities."
    
 
                                       10
<PAGE>   12
 
                                USE OF PROCEEDS
 
   
     The net proceeds to the Company from the sale of the 2,550,000 shares of
Common Stock offered by the Company hereby at an assumed public offering price
of $      per share are estimated to be approximately $     million ($
million if the over-allotment option is exercised in full). The Company will not
receive any of the proceeds from the sale of the 200,000 shares of Common Stock
by the Selling Shareholders. The net proceeds of the offering will be used
principally for the development and opening of additional Rainforest Cafes. The
Company intends to open two additional Units in 1996, seven Units in 1997 and
six Units in 1998. The remaining net proceeds, if any, will be used for working
capital purposes. Pending such uses, the Company plans to invest the net
proceeds of this offering in short-term, investment grade, interest-bearing
securities.
    
 
                          PRICE RANGE OF COMMON STOCK
 
     The Company completed its initial public offering ("IPO") on April 7, 1995.
Since that date the Common Stock has traded on the over-the-counter market. From
April 7, 1995 through December 11, 1995, the Company's Common Stock was quoted
on the Nasdaq SmallCap(SM) Market under the symbol RAIN. Since December 12,
1995, the Company's Common Stock has been quoted on the Nasdaq National Market
under the symbol RAIN.
 
     The following table summarizes the high and low sale prices per share of
the Common Stock for the periods indicated, as reported on the Nasdaq
SmallCap(SM) Market or the Nasdaq National Market and reflects the Company's
three-for-two stock split effective July 1, 1996:
 
   
<TABLE>
<CAPTION>
                                                                       HIGH        LOW
                                                                      ------      ------
        <S>                                                           <C>         <C>
        1995
          Second Quarter (since April 7, 1995).....................   $11.67      $ 3.17
          Third Quarter............................................    15.50        8.08
          Fourth Quarter...........................................    23.17       13.33
        1996
          First Quarter............................................   $22.67      $14.83
          Second Quarter...........................................    34.17       20.00
          Third Quarter (through September 18, 1996)...............    34.25       20.00
</TABLE>
    
 
   
     On September 18, 1996, the last reported sale price for the Common Stock
was $      per share. As of September 18, 1996, the Company had approximately
   recordholders of Common Stock.
    
 
                                DIVIDEND POLICY
 
     The Company's Board of Directors has not declared any dividends on the
Company's Common Stock since its inception, and does not intend to pay out any
cash dividends on its Common Stock in the foreseeable future. The Board of
Directors presently intends to retain all earnings, if any, to finance the
development and opening of additional Units. The payment of cash dividends in
the future, if any, will be at the discretion of the Board of Directors and will
depend upon such factors as earnings levels, capital requirements, financial
condition and other factors deemed relevant by the Board of Directors.
 
                                       11
<PAGE>   13
 
                                 CAPITALIZATION
 
   
     The following table sets forth the capitalization of the Company as of June
30, 1996 and as adjusted to reflect the sale by the Company of 2,550,000 shares
of Common Stock offered hereby at an assumed public offering price of $     per
share and the application of the net proceeds therefrom. This table should be
read in conjunction with the Financial Statements and notes thereto appearing
elsewhere in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                                              JUNE 30, 1996
                                                                        -------------------------
                                                                         ACTUAL       AS ADJUSTED
                                                                        --------      -----------
                                                                             (IN THOUSANDS)
<S>                                                                     <C>           <C>
Short-term debt, including current maturities of long-term debt......   $      0       $       0
                                                                        ========        ========
Long-term debt, less current maturities..............................   $      0       $       0
Shareholders' equity:
  Common stock, no par value, 50,000,000 shares authorized;
     13,937,055 shares issued and outstanding; 16,487,555 shares
     issued and outstanding, as adjusted(1)..........................    103,333
  Accumulated deficit................................................       (131)
                                                                        --------        --------
     Total shareholders' equity......................................    103,202
                                                                        --------        --------
       Total capitalization..........................................   $103,202       $
                                                                        ========        ========
</TABLE>
    
 
- -------------------------
(1) Does not include: (i) 1,500,000 shares reserved for issuance under the
    Company's 1995 Stock Option and Compensation Plan, of which options to
    purchase 1,036,744 shares were outstanding; (ii) options to purchase 275,001
    shares of Common Stock issued to an officer employee and non-officer
    employee of the Company; (iii) 137,500 shares reserved for issuance upon
    exercise of Directors' Stock Options (as defined herein); and (iv) 225,000
    shares reserved for issuance under the Company's 1996 Employee Stock
    Purchase Plan, none of which shares have been issued.
 
                                       12
<PAGE>   14
 
                            SELECTED FINANCIAL DATA
 
     The Selected Financial Data presented below should be read in conjunction
with the Financial Statements and notes thereto included elsewhere in this
Prospectus, and in conjunction with "Management's Discussion and Analysis of
Financial Condition and Results of Operations" included elsewhere in this
Prospectus. The selected financial data for the period February 3, 1994
(Inception) through January 1, 1995 have been derived from the financial
statements of the Company audited by Lund Koehler Cox & Company, PLLP. The
selected financial data as of December 31, 1995 have been derived from the
financial statements of the Company audited by Arthur Andersen LLP. The selected
financial data for the twenty-six weeks ended July 2, 1995 and June 30, 1996
have been derived from the Company's unaudited financial statements, which, in
the opinion of the Company's management, contain all adjustments, consisting of
normal recurring adjustments necessary for a fair presentation of the financial
position and results of operations. The twenty-six weeks ended June 30, 1996 are
not necessarily indicative of the results that would actually occur for a full
fiscal year of operations.
 
<TABLE>
<CAPTION>
                                                                                                TWENTY-SIX
                                                      FEBRUARY 3, 1994                         WEEKS ENDED
                                                     (INCEPTION) THROUGH    YEAR ENDED     --------------------
                                                         JANUARY 1,        DECEMBER 31,    JULY 2,     JUNE 30,
                                                            1995               1995          1995        1996
                                                     -------------------   ------------    --------    --------
                                                               (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                  <C>                   <C>             <C>         <C>
STATEMENT OF OPERATIONS DATA:(1)
Revenues:
  Restaurant sales...................................       $ 1,337          $  9,979      $ 3,312     $ 10,312
  Retail sales.......................................           729             3,472        1,182        2,502
                                                            -------          --------      -------     --------
    Total revenues...................................         2,066            13,451        4,494       12,814
                                                            -------          --------      -------     --------
Costs and expenses:
  Food and beverage costs............................           450             2,778          958        2,624
  Cost of retail goods sold..........................           393             1,548          587        1,137
  Restaurant operating expenses......................           769             5,366        1,839        5,098
  Retail operating expenses..........................           403             1,004          340          832
  Depreciation and amortization......................            70               475          154          605
  Preopening amortization............................            --               114           --          342
                                                            -------          --------      -------     --------
    Total costs and expenses.........................         2,085            11,285        3,878       10,638
                                                            -------          --------      -------     --------
Restaurant and retail operating income...............           (19)            2,166          616        2,176
Other expenses:
  General, administrative and development............         1,355             1,265          478        1,982
  Interest income....................................            (3)             (496)         (92)      (1,937)
  Interest expense, including amortization of loan
    discount.........................................           257               228          228           --
                                                            -------          --------      -------     --------
    Total other expenses.............................         1,609               997          614           45
                                                            -------          --------      -------     --------
Income (loss) before income taxes and extraordinary
  item...............................................        (1,628)            1,169            2        2,131
Provision for income taxes...........................            --                --           --          750
                                                            -------          --------      -------     --------
Income (loss) before extraordinary item..............        (1,628)            1,169            2        1,381
Extraordinary item(2):
  Extinguishment of debt.............................            --             1,053        1,053           --
                                                            -------          --------      -------     --------
    Net income (loss)................................       $(1,628)         $    116      $(1,051)    $  1,381
                                                            =======          ========      =======     ========
Net income (loss) per common share:
  Earnings (loss) before extraordinary item..........       $ (0.46)         $   0.16      $  0.00     $   0.10
  Extraordinary item.................................            --             (0.14)       (0.14)          --
                                                            -------          ---------     -------     --------
  Net income (loss) per common share.................       $ (0.46)         $   0.02      $ (0.14)    $   0.10
                                                            =======          ========      =======     ========
Weighted average shares outstanding..................         3,543             7,312        7,630       14,027
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital......................................       $  (467)         $ 15,490      $ 8,181     $ 74,187
Total assets.........................................         3,837            31,209       12,642      114,986
Total liabilities....................................         2,044             4,854        1,652       11,784
Shareholders' equity.................................         1,793            26,355       10,990      103,202
</TABLE>
 
- -------------------------
(1) The Mall of America Unit began operations on October 3, 1994. Prior thereto,
    the Company had no operating Units or revenues. The Mall of America Unit was
    the only operating Unit until October 20, 1995, when the Woodfield Mall Unit
    began operations. The Company's third Unit opened on June 2, 1996 at Gurnee
    Mills. The Company's fourth Unit opened on July 25, 1996 at Walt Disney
    World Marketplace.
(2) On April 7, 1995, the holders of $1,222,500 of promissory notes converted
    such notes into shares of Common Stock at a conversion price of $2.67 per
    share. The Company recorded the conversion as an extinguishment of debt
    which resulted in an extraordinary charge to earnings of $1,053,128, or
    $0.14 per share, at the date of conversion.
 
                                       13
<PAGE>   15
 
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
OVERVIEW
 
     The Company was founded in February 1994 to own and operate themed
restaurant/retail facilities under the name "Rainforest Cafe -- A Wild Place to
Shop and Eat." As of June 30, 1996, the Company operated three Rainforest Cafe
Units. The Company's initial Unit opened on October 3, 1994 in the Mall of
America in Bloomington, Minnesota. The Company's second Unit opened on October
20, 1995 in the Woodfield Mall in Schaumburg, Illinois, a suburb of Chicago. The
Company's third Unit opened June 2, 1996, in the Gurnee Mills Mall in Gurnee,
Illinois, a suburb of Chicago.
 
     The Company opened its fourth Unit on July 25, 1996, at Walt Disney World
Marketplace near Orlando, Florida. The Walt Disney World Marketplace Unit is
approximately 30,000 square feet, with approximately 6,000 square feet of retail
selling floor. The Walt Disney World Marketplace Unit had revenues for the four
weeks ended August 25, 1996 of $2.2 million, which is not necessarily indicative
of the results that would actually occur for a full fiscal year of operations.
The financial data for the twenty-six weeks ended June 30, 1996 does not reflect
any of the operations for this Unit.
 
     The Company is developing two additional Units in 1996, seven Units in 1997
and six Units in 1998. See "Business -- Unit Locations." Because the Company
anticipates rapid expansion, period to period comparisons may not be meaningful.
The Company intends to lease its Units and anticipates that most of its future
Units will range in size from approximately 18,000 to 23,000 square feet, with
between 300 and 425 restaurant seats and approximately 20-25% of square footage
dedicated to retail selling floor. However, some Units may be significantly
larger, such as the free-standing Walt Disney World Marketplace Unit, the Trump
Taj Mahal Unit, and the free-standing Disney's Animal Kingdom Unit, which are
expected to comprise approximately 30,000 to 36,000 square feet and have
approximately 500 restaurant seats.
 
   
     The Company is currently negotiating an exclusive license agreement with
ECE, the owner and operator of seven Hard Rock Cafes, three Planet Hollywoods
and an Official All-Star Cafe in Mexico, under which ECE will develop seven
Rainforest Cafes in Mexico over a ten year period. Pursuant to this agreement,
the Company will receive a non-refundable development fee at the time of
execution of the agreement, per Unit development fees, and license fees based on
a percentage of gross sales. The Company anticipates that the first Rainforest
Cafe to be opened under the ECE license agreement will be in Cancun in the
second quarter of 1997. The Company is also negotiating an exclusive license
agreement with Glendola, a wholly owned subsidiary of the Foundation Group, a
London-based hotel and restaurant operator, under which Glendola will develop
five Rainforest Cafes in the United Kingdom and Ireland over a ten year period.
Pursuant to this agreement, the Company will have the option to purchase up to
20% of the equity interest in any Unit developed by Glendola, will receive per
Unit development fees, and will receive license fees based on a percentage of
gross sales. The Company anticipates that the first Rainforest Cafe to be opened
under this joint venture will be in London during the third quarter of 1997.
    
 
     Components of operating expenses include operating payroll and fringe
benefit costs, occupancy costs, maintenance costs related to the bird habitat
and aquariums, and advertising and promotion costs. The majority of these costs
are variable and will increase with sales volume. Management projects that when
a new Unit opens, it will incur higher than normal levels of labor and food
costs as Unit personnel complete training. Management believes, however, that as
new staff gain experience, hourly labor schedules over the ensuing 30-60 day
period will be gradually adjusted to provide operating efficiencies similar to
those at established Units. Each of the Company's current leases includes both
fixed rate and percentage rent provisions.
 
     The Company's policy is to capitalize costs associated with the opening of
Units, including the cost of hiring and training the initial workforce, travel
and other direct costs, if it is determined these costs are recoverable. These
costs are then amortized over the eleven month period following the opening of a
Unit beginning in the first full month of operation. The Company charged to
operations all pre-opening costs for the Mall of America Unit during the period
ended October 2, 1994 due to the developmental nature of this Unit. For the
Woodfield Mall Unit and Gurnee Mills Unit, the Company capitalized approximately
$630,000 and
 
                                       14
<PAGE>   16
 
$550,000, respectively of pre-opening costs and is amortizing these expenses
over the eleven month period beginning November 1995 for the Woodfield Unit and
over the eleven month period beginning July 1996 for the Gurnee Mills Unit.
 
     General, administrative and development expenses include all corporate and
administrative functions that serve to support existing operations and provide
an infrastructure to support future growth. In addition, certain expenses of
recruiting and training Unit management personnel prior to meeting the criteria
to be capitalized as pre-opening expenses are also included. Management,
supervisory and staff salaries, employee benefits, travel, information systems,
training, rent and office supplies are major items of costs in this category.
 
     The Company uses a 52 or 53 week fiscal year ending on the Sunday nearest
December 31.
 
     This Prospectus contains forward looking statements which involve risks and
uncertainties relating to future events. Prospective investors are cautioned
that actual events or the Company's results may differ materially from the
results discussed in the forward looking statements. Factors that might cause
actual results to differ materially from those indicated by such forward looking
statements include the matters set forth under the caption "Risk Factors."
 
RESULTS OF OPERATIONS
 
     The operating results of the Company expressed as a percentage of total
revenues (except where noted) were as follows:
 
<TABLE>
<CAPTION>
                                                                                             TWENTY-SIX
                                                  FEBRUARY 3, 1994                          WEEKS ENDED
                                                 (INCEPTION) THROUGH     YEAR ENDED     --------------------
                                                     JANUARY 1,         DECEMBER 31,    JULY 2,     JUNE 30,
                                                        1995                1995         1995         1996
                                                 -------------------    ------------    -------     --------
<S>                                              <C>                    <C>             <C>         <C>
Revenues:
  Restaurant sales...............................         64.7%              74.2%        73.7%        80.5%
  Retail sales...................................         35.3               25.8         26.3         19.5
                                                         -----              -----        -----        -----
     Total revenues..............................        100.0              100.0        100.0        100.0
                                                         -----              -----        -----        -----
Costs and expenses:
  Food and beverage costs(1).....................         33.7               27.8         28.9         25.4
  Cost of retail goods sold(2)...................         53.9               44.6         49.7         45.4
  Restaurant operating expenses(1)...............         57.5               53.8         55.5         49.4
  Retail operating expenses(2)...................         55.3               28.9         28.7         33.2
  Depreciation and amortization..................          3.4                3.5          3.4          4.7
  Preopening amortization........................           --                0.8           --          2.7
                                                         -----              -----        -----        -----
     Total costs and expenses....................        100.9               83.9         86.3         83.0
                                                         -----              -----        -----        -----
Restaurant and retail operating income...........         (0.9)              16.1         13.7         17.0
                                                         -----              -----        -----        -----
Other expenses:
  General, administrative and development........         65.6                9.4         10.6         15.5
  Interest income................................         (0.1)              (3.7)        (2.0)       (15.1)
  Interest expense, including amortization of
     loan discount...............................         12.4                1.7          5.1           --
                                                         -----              -----        -----        -----
     Total other expenses........................         77.9                7.4         13.7          0.4
                                                         -----              -----        -----        -----
Income (loss) before income taxes and
  extraordinary item.............................        (78.8)               8.7          0.0         16.6
Provision for income taxes.......................           --                 --           --          5.8
                                                         -----              -----        -----        -----
Income (loss) before extraordinary item..........        (78.8)               8.7          0.0         10.8
Extraordinary item...............................           --                7.8         23.4           --
                                                         -----              -----        -----        -----
Net income (loss)................................        (78.8)%              0.9%       (23.4)%       10.8%
                                                         =====              =====        =====        =====
</TABLE>
 
- -------------------------
(1) Percentage of restaurant sales.
 
(2) Percentage of retail sales.
 
                                       15
<PAGE>   17
 
TWENTY-SIX WEEKS ENDED JUNE 30, 1996 COMPARED TO THE TWENTY-SIX WEEKS ENDED JULY
2, 1995
 
     Results of operations for the twenty-six week period ended July 2, 1995
(the "1995 Period") reflect operations of the Mall of America Unit only, while
results of operations for the twenty-six week period ended June 30, 1996 (the
"1996 Period") reflect operations of the Mall of America Unit and the Woodfield
Mall Unit for the entire 1996 Period and results of operations for the Gurnee
Mills Unit beginning June 2, 1996.
 
   
     Total revenues increased 185% to $12.8 million for the 1996 Period from
$4.5 million for the 1995 Period. The increase in revenues was primarily due to
the addition of the Woodfield Mall Unit ($6.7 million), the addition of the
Gurnee Mills Unit ($918,000), and the addition of 85 restaurant seats at the
Mall of America Unit ($900,000). This was offset by a decrease in retail sales
at the Mall of America Unit of $204,000 for the 1996 Period compared to the 1995
Period. Retail sales decreased as a percentage of total revenues from 26.3% for
the 1995 Period to 19.5% for the 1996 Period, primarily due to the increase in
restaurant seating capacity, the decrease in retail sales area at the Mall of
America Unit and the addition of the Woodfield Mall Unit where retail sales as a
percentage of total sales was approximately 20%.
    
 
     Food and beverage costs increased 174% to $2.6 million for the 1996 Period
from $1.0 million for the 1995 Period. The increase in food and beverage costs
was due to the addition of the Woodfield Mall and Gurnee Mills Units, and the
Mall of America Unit expansion. Food and beverage costs decreased as a
percentage of restaurant sales from 28.9% for the 1995 Period to 25.4% for the
1996 Period due to price increases at the Mall of America Unit and overall
improvements in food preparation and purchasing efficiencies.
 
     Cost of retail goods sold increased 94% to $1.1 million for the 1996 Period
from $587,000 for the 1995 Period. The increase was due to the addition of the
Woodfield Mall and Gurnee Mills Units. Cost of retail goods sold as a percentage
of retail sales decreased from 49.7% for the 1995 Period to 45.4% for the 1996
Period primarily as a result of purchase price decreases, retail price increases
and higher margin product additions to the retail product line.
 
     Restaurant and retail operating expenses increased 172% to $5.9 million for
the 1996 Period from $2.2 million for the 1995 Period. The increase in
restaurant operating expenses was primarily due to the Mall of America Unit
expansion and the addition of the Woodfield Mall and Gurnee Mills Units. The
increase in retail operating expenses was primarily due to the addition of the
Woodfield Mall and Gurnee Mills Units. Restaurant operating expenses decreased
as a percentage of restaurant sales from 55.5% for the 1995 Period to 49.4% for
the 1996 Period due to increased leverage of fixed costs and restaurant labor.
Retail operating expenses increased as a percentage of retail sales from 28.7%
for the 1995 Period to 33.2% for the 1996 Period due to the decrease in retail
sales at the Mall of America Unit and higher fixed costs of Unit retail
operations.
 
     Depreciation and amortization expenses increased 292% to $605,000 for the
1996 Period from $154,000 for the 1995 Period. The increase in depreciation and
amortization expense was due to the Mall of America Unit expansion and the
addition of the Woodfield Mall and Gurnee Mills Units.
 
     General, administrative and development expenses increased 315% to $2.0
million for the 1996 Period from $478,000 for the 1995 Period. General,
administrative and development expenses primarily increased as a percentage of
revenues from 10.6% for the 1995 Period to 15.5% for the 1996 Period as a result
of the addition of senior management, corporate employees and unit management
personnel in training, all of whom the Company hired to execute its growth
strategy for 1996 and beyond.
 
     Interest income was $1.9 million for the 1996 Period. Interest income was
generated by investing the net proceeds from the Company's IPO, follow-on public
offering, and the exercise of its Class A Warrants. For the 1995 Period, the
Company incurred $228,000 of interest expense including amortization of loan
discount totaling $186,000.
 
     The provision for income taxes in 1996 is based upon the Company's
anticipated tax rate, including benefit for approximately $350,000 in net
operating loss carryforwards. The Company did not record a provision for federal
or state income taxes in 1995 because net operating loss carryforwards were used
to offset income tax liabilities.
 
                                       16
<PAGE>   18
 
YEAR ENDED DECEMBER 31, 1995
 
     The fiscal year ended December 31, 1995 reflects operations for the Mall of
America Unit, which was open during the entire period, and the operations of the
Woodfield Mall Unit from its opening on October 20, 1995. For 1995, total
revenues were $13.5 million, including $10.0 million in restaurant sales, or 74%
of total revenues, and $3.5 million in retail sales, or 26% of total revenues.
 
Mall of America Unit
 
     Revenues for the Mall of America Unit for 1995 were $10.4 million,
including $7.7 million in restaurant sales, or 74.0% of total revenues, and $2.7
million in retail sales, or 26.0% of total revenues. The Company has expanded
the Restaurant in the Mall of America Unit three times since its opening. The
first two expansions slightly reduced available square footage of the Retail
Village by adding 22 seats in February 1995 and 24 seats in April 1995. In
August 1995, the Company added 61 seats by expanding the total available square
footage of the Mall of America Unit by approximately 1,100 square feet.
Restaurant sales increased from 65.0% of total revenue for the thirteen week
period ended January 1, 1995 to 77.6% of total revenues for the thirteen week
period ended December 31, 1995.
 
     Food and beverage costs for 1995 were $2.1 million, or 27.2% of restaurant
sales. Food and beverage costs generally decreased as a percentage of restaurant
sales during this period as the result of increased operating efficiencies in
the Restaurant, periodic price increases and improvements in food preparation
and purchasing systems.
 
     Cost of retail goods sold during 1995 were $1.2 million, or 45.2% of retail
sales. Cost of retail goods sold generally decreased as a percentage of retail
sales during this period as the result of purchasing efficiencies, periodic
price increases, and a more balanced product mix that more closely reflected
customer purchasing preferences.
 
     Restaurant operating expenses for 1995 were $4.2 million, or 55.4% of
restaurant sales. Retail operating expenses for 1995 were $832,000, or 30.9% of
retail sales. Operating expenses generally decreased as a percentage of total
revenues during this period due to fixed costs being spread over higher sales
volume.
 
Woodfield Mall Unit
 
     Results of operations include the Woodfield Mall Unit which commenced
operations on October 20, 1995. Revenues included $3.1 million from this Unit,
comprised of $2.3 million of Restaurant sales, or 73.3% of total Unit revenues,
and $836,000 of retail sales, or 26.7% of total Unit revenues. All operation
costs at the Woodfield Mall Unit reflected the absence of operational
efficiencies generally associated with the startup of a new Unit. The Company
incurred $630,000 in pre-opening costs associated with the opening of this Unit.
 
General, Administrative and Development Expenses
 
   
     General, administrative and development expenses for 1995 were $1.3
million, or 9.4% of total revenues. General, administrative and development
expenses generally increased as a percentage of revenues during this period as a
result of the addition of senior corporate management and Unit personnel whom
the Company hired to position itself to execute its growth strategy. For the
fiscal year ended December 31, 1995, receivables increased at a rate faster than
sales because the Company had not received a tenant allowance payment by such
fiscal year end.
    
 
Other Income and Expenses
 
     Interest income during 1995 was $496,000, or 3.7% of total revenues, which
resulted from investing the net proceeds of both the Company's IPO and the
exercise of its Class A Warrants. Interest expense for 1995 was $228,000
including amortization of loan discount totaling $186,000. On April 7, 1995, the
holders of $1,222,500 of promissory notes converted their notes into Common
Stock at a conversion price of $2.67 per share. The Company recorded the
conversion as an extinguishment of debt, which resulted in an extraordinary
charge to earnings of $1,053,128, or $0.14 per share, at the date of conversion.
 
                                       17
<PAGE>   19
 
PERIOD FROM FEBRUARY 3, 1994 (INCEPTION) THROUGH JANUARY 1, 1995
 
     The Company had no revenues for the period from February 3, 1994
(Inception) through October 2, 1994. During this period, the Company developed
the Rainforest Cafe concept and completed construction of the Mall of America
Unit which opened on October 3, 1994. The Company charged to operations all pre-
opening costs for the Mall of America Unit during the period ended January 1,
1995.
 
     For the period from February 3, 1994 (Inception) through January 1, 1995,
the Company reported total revenues of $2.1 million and a net loss of $1.6
million. This loss can be attributed primarily to the costs and expenses related
to the Rainforest Cafe concept, the Mall of America Unit and the development of
the Company's operating structure. Accordingly, comparisons between this period
and the corresponding 1995 period are not meaningful.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The Company's principal capital needs arise from the development and
opening of new Units. Prior to the IPO, completed on April 7, 1995, the Company
met its capital requirements through the private placement of debt and common
stock, landlord contributions and cash flow from operations. During the period
from February 3, 1994 (Inception) through July 2, 1994, the Company sold
2,969,400 shares of Common Stock in private transactions resulting in net
proceeds to the Company of approximately $2.0 million. The Company also received
approximately $1.3 million from the issuance of promissory notes to certain of
its shareholders. In addition, the Company acquired certain assets from a
principal shareholder in exchange for a $370,125 promissory note (the "Notes").
 
     In April 1995, the Company completed an IPO of 2,587,500 units with each
unit consisting of one share of Common Stock and one Class A Warrant. The IPO
resulted in net proceeds to the Company of approximately $9.0 million.
Simultaneous with the IPO, approximately $1.2 million owed under the Notes was
converted into 458,437 shares of Common Stock. The conversion of the Notes to
equity resulted in an extraordinary charge to earnings of approximately $1.1
million for the early extinguishment of debt. In August 1995, the Company
received additional net proceeds of approximately $14.2 million resulting from
the exercise of its Class A Warrants, at an exercise price of $5.50 per share.
 
     From its IPO in April 1995 through December 31, 1995, the Company financed
its capital requirements through the proceeds from that offering, the exercise
of the Class A Warrants and cash flow from operations. In January 1996, the
Company issued an aggregate of 4,140,000 shares of Common Stock pursuant to a
follow-on public offering at $19.00 per share. The net proceeds to the Company,
after payment of underwriting fees and offering expenses, were approximately
$73.6 million. In May 1996, the Company received approximately $1.0 million net
proceeds from the exercise of warrants at $4.80 per share issued to Underwriters
of the Company's IPO. At June 30, 1996, the Company had working capital of
approximately $74.2 million.
 
     During the 1996 period, the Company generated $5.0 million in cash flow
from operating activities compared to $2.6 million in cash flow from operating
activities for the year ended December 31, 1995. The Company believes that it
will continue to generate cash from operating activities which will be utilized
for future development and working capital purposes.
 
   
     The Company's total expenditures required to develop the Mall of America
Unit were approximately $3.9 million, including costs related to the expansions
of its restaurant and net of landlord contributions of approximately $500,000.
Total expenditures required to open the Woodfield Mall Unit and Gurnee Mills
Unit were approximately $5.9 million and $4.0 million, respectively, net of
landlord contributions of approximately $1.0 million and $2.75 million,
respectively. Additionally, the Company incurred $630,000 in pre-opening costs
and purchased approximately $320,000 of inventory in connection with the opening
of its Woodfield Mall Unit and incurred approximately $550,000 in pre-opening
costs and purchased approximately $300,000 of inventory in connection with the
opening of its Gurnee Mills Unit.
    
 
                                       18
<PAGE>   20
 
     In addition to the expenditures related to the development of the Gurnee
Mills Unit, the Company spent approximately $16.6 million during the 1996 Period
related to the Walt Disney World Marketplace Unit, Tysons Corner Center I Unit
and other Units currently in development, before deducting landlord
contributions.
 
     Management anticipates capital expenditures of approximately $20.0 million,
net of landlord contributions, for the remaining twenty-six weeks in fiscal
1996, related to the development and opening of two additional Units in 1996, a
portion of the costs associated with the opening of Units in 1997 and capital
expenditures associated with maintenance of its existing Units. The Company
expects that future locations will cost between $4.0 million and $6.0 million,
net of anticipated landlord contributions. In addition, the Company expects that
it will incur approximately $600,000 in pre-opening costs and purchase
approximately $400,000 of inventory in connection with the opening of future
Units. The Company also expects to open selected Units, such as its planned
Units at the Trump Taj Mahal Casino, the MGM Grand Hotel and Casino and Disney's
Animal Kingdom, which may cost significantly more. In connection with the Mall
of America, Woodfield Mall and Gurnee Mills Units, the Company has received
landlord contributions, reducing the cost of opening these Units. There can be
no assurance, however, that landlord contributions will be available in the
future or that the Company will be able to raise additional capital on terms
satisfactory to the Company or at all.
 
     The Company contemplates that the development and opening of each of its
Units in 1996 through 1998 will be financed with existing cash on hand, cash
flow from operations and the net proceeds from this offering. The Company may
require additional equity or debt financing for expansion beyond 1998.
 
     It is not anticipated that the Company's business will require substantial
working capital to meet its operating requirements. Virtually all of the
Company's revenues are collected in cash or pursuant to credit card processing.
Food and beverage inventories and merchandise inventories are expected to
increase in relation to trade accounts payable.
 
QUARTERLY FLUCTUATIONS, SEASONALITY AND INFLATION
 
     As a result of the substantial revenues associated with each new Unit, the
timing of new Unit openings will result in significant fluctuations in quarterly
results. The mall-based Units may also have higher third or fourth quarter
revenues than the other two quarters as a result of seasonal traffic increases
at mall locations and seasonally stronger retail sales. Units at entertainment
centers or Disney theme parks may show fluctuations in accordance with any
overall seasonality at these locations.
 
     The primary inflationary factors affecting the Company's operations include
food and beverage and labor costs. In addition, the Company's leases require the
Company to pay taxes, maintenance, repairs and utilities, and these costs are
subject to inflationary increases. The Company believes low inflation rates have
contributed to relatively stable costs. There is no assurance, however, that low
inflation rates will continue.
 
                                       19
<PAGE>   21
 
                                    BUSINESS
 
GENERAL
 
     The Company owns and operates four large, high volume, themed
restaurant/retail facilities under the name "Rainforest Cafe -- A Wild Place to
Shop and Eat." The Company's Units are designed to provide a visually and
audibly stimulating and entertaining rainforest environment that appeals to a
broad range of customers of all ages. Each Rainforest Cafe consists of a
Restaurant and a Retail Village. The Restaurant provides an attractive value to
customers by offering a full menu of high quality food and beverage items,
generous portions and excellent service in a unique and exciting environment.
The Retail Village features apparel and gifts with the Rainforest Cafe logo and
eight proprietary Animal Characters, and other items reflecting the rainforest
theme.
 
THE RAINFOREST CONCEPT AND STRATEGY
 
     The Company seeks to differentiate itself by providing high quality food
and retail merchandise in a themed environment. The key factors of the Company's
market positioning and operating strategy are as follows:
 
   
     Distinctive Concept. The Company's rainforest theme is promoted by a
simulated unique rainforest environment throughout the Unit. Each Rainforest
Cafe features a visually and audibly exciting environment that includes a
variety of live tropical birds, exotic fish in large custom-designed aquariums,
animated artificial animals and several sculpted banyan trees that create a
canopy of foliage. The dynamic rainforest atmosphere is further enhanced by
simulated thunder and lightning storms, tropical rain showers, waterfalls, mists
that emanate from extensive rock formations, and specially-developed aromatic
scents. This entertaining rainforest environment makes each Rainforest Cafe "A
Wild Place to Shop and Eat."
    
 
     Broad-Based Appeal. Management believes that the Company's Rainforest Cafe
concept has broader appeal than other theme-based restaurant concepts because it
attracts customers of all ages. The Company's distinctive concept, combined with
high quality food and retail merchandise, make the Rainforest Cafe appealing to
children, teenagers and adults, and to both local mall shoppers and tourists.
 
     High Profile Unit Locations. In order to take maximum advantage of the
Company's broad-based appeal, the Company believes that the placement of its
Units in high profile, heavy-traffic locations is critical to its success. By
being in such locations, the Company believes its Units appeal to both
destination customers as well as passers-by who are drawn to its visually and
audibly exciting environment. The Company believes that its format, as developed
at the Mall of America, Woodfield Mall, Gurnee Mills and Walt Disney World
Marketplace Units, can be utilized in a number of high traffic venues with
favorable demographics such as shopping malls, entertainment centers and Disney
theme parks.
 
     High Quality Food. The Restaurant provides an attractive value to customers
by offering a moderately-priced, full menu of high quality food and beverage
items served in generous portions in a distinctive environment. The Restaurant
features a wide variety of appetizers, pastas, sandwiches, salads, pizzas,
burgers and full-platter entrees, presented in a visually appealing manner. Menu
items are prepared on-site using fresh, high quality ingredients. Lunch and
dinner entrees range in price from $7.95 to $15.95 and the average guest check
was approximately $11.80 for the twenty-six week period ended June 30, 1996.
Management believes that its high quality food contributes to a significant
level of repeat business.
 
     Commitment to Retail and Building Brand Awareness. In order to enter the
Restaurant, all customers must pass through the Unit's Retail Village. The
Retail Village offers over 4,000 SKUs and includes apparel and gifts with the
Rainforest Cafe logo and other items suggesting the rainforest theme such as
toys and educational games. The Company has also developed eight proprietary
Animal Characters, each with a distinct personality, as an additional method of
merchandising its retail products. The Company intends to utilize each Animal
Character for clothing and gifts. By offering items featuring the Rainforest
Cafe logo and Animal Characters, the Company believes it is building "brand
equity" in the Rainforest Cafe name that will allow it to attract more customers
and to enhance its competitive retail position. The Retail Village is also
 
                                       20
<PAGE>   22
 
intended to be educational, with displays of live exotic tropical birds and fish
and an animated talking tree that gives environmental messages.
 
     Focus on Customer Satisfaction. The Company is committed to staffing each
Unit with an experienced management team and providing its customers with
prompt, friendly and efficient service. A customer's experience is also enhanced
by the attitude and attention of Unit personnel, including "tour guides"
(greeters), "safari guides" (food servers), "navigators" (bartenders),
"pathfinders" (retail staff) and tropical bird curators. The Company recognizes
that, in order to maintain a high level of repeat customers and to attract new
business through word of mouth, it must provide superior customer service.
 
     Commitment to Attracting and Retaining Quality Employees. By providing
extensive training and attractive compensation, the Company fosters a strong
corporate culture and encourages a sense of personal commitment from its
employees. The Company believes its compensation structure and positive
corporate culture enable it to attract and maintain quality employees. The
Company believes that Unit management is important for the profitability of each
Rainforest Cafe and accordingly, places particular emphasis on recruiting
Unit-level Directors of Operations that have significant restaurant and
management experience. The Company anticipates that, prior to opening a Unit, a
Director of Operations will have been trained at one or more Rainforest Cafes
for four to six months.
 
UNIT ECONOMICS
 
   
     For the twenty-six week period ended June 30, 1996, the Mall of America
Unit generated revenues of $5.2 million, operating income of $1.0 million, or
20.1% of revenues, and cash flow of $1.3 million, or 24.3% of revenues. Cash
flow represents the Unit's operating income before depreciation and
amortization. Although cash flow should not be considered an alternative to
operating income as an indicator of the Company's operating performance or an
alternative to cash flow from operating activities as a measure of liquidity,
cash flow is commonly used as an additional measure of operating profitability
in the restaurant and certain other related industries. The 14,900 square foot
Mall of America Unit was developed at a cost of approximately $3.9 million,
including costs related to the expansion of its Restaurant and net of landlord
contributions. For this same period, the Woodfield Mall Unit generated revenues
of $6.7 million, operating income of $1.2 million or 18.5% of revenues (before
amortization of pre-opening costs), and cash flow of $1.6 million, or 23.8% of
revenues. This 23,000 square foot Unit was developed at a cost of approximately
$5.9 million, net of landlord contributions. Additionally, the Company incurred
approximately $630,000 in pre-opening costs and purchased approximately $320,000
of inventory in connection with the Woodfield opening. The Gurnee Mills Unit
opened June 2, 1996 and had revenues for the remainder of the second quarter of
$918,000, which may not be indicative of future results. This 20,000 square foot
Unit was developed at a cost of approximately $4.0 million, net of landlord
contributions. Additionally, the Company incurred approximately $550,000 in
pre-opening costs and purchased approximately $300,000 of inventory in
connection with the Gurnee Mills opening. The Walt Disney World Marketplace Unit
opened July 25, 1996 and had revenues for the four weeks ended August 25, 1996
of $2.2 million, which may not be indicative of future results. This 30,000
square foot Unit was developed at an estimated cost of approximately $11.5
million, net of landlord contributions. Additionally, the Company estimates that
it incurred approximately $1.1 million in pre-opening costs and purchased
approximately $500,000 of inventory in connection with the Disney opening. The
Company expects that most of its future Units will be between 18,000 to 23,000
square feet and cost between $4.0 and $6.0 million, net of anticipated landlord
contributions. Anticipated landlord contributions would likely consist of
allowances for leasehold improvements and/or rental abatement or similar
concessions from the landlord. The Company expects that pre-opening and
inventory costs at its future locations will be approximately $600,000 and
$400,000, respectively. The Company also expects to open selected Units, such as
its planned Units at the Trump Taj Mahal Casino and Hotel, the MGM Grand Hotel
and Casino and Disney's Animal Kingdom, which may cost significantly more.
    
 
                                       21
<PAGE>   23
 
UNIT LOCATIONS
 
     The following table sets forth certain information about the Company's
existing and planned Units:
 
<TABLE>
<CAPTION>
                                                                                     DATE OPENED OR
                                                                  RESTAURANT            PLANNED
                 LOCATION                     SQUARE FOOTAGE        SEATS             TO BE OPENED
- -------------------------------------------   --------------      ----------      --------------------
<S>                                           <C>                 <C>             <C>
Mall of America............................       14,900              295             October 1994
  Bloomington, MN
Woodfield Mall.............................       23,000              425             October 1995
  Schaumburg, IL
Gurnee Mills...............................       20,000              300              June 1996
  Gurnee, IL
Walt Disney World Marketplace..............       30,000              550              July 1996
  Orlando, FL
Tysons Corner Center I.....................       19,500              350         Fourth Quarter 1996
  McLean, VA
Sawgrass Mills.............................       20,000              350         Fourth Quarter 1996
  Ft. Lauderdale, FL
Palisades Center...........................       22,500              375         Second Quarter 1997
  West Nyack, NY
Trump Taj Mahal Casino and Hotel...........       36,000              500         Second Quarter 1997
  Atlantic City, NJ
Stratosphere...............................       17,000              300          Third Quarter 1997
  Las Vegas, NV
South Coast Plaza..........................       15,000              300          Third Quarter 1997
  Costa Mesa, CA
The Source.................................       20,000              375          Third Quarter 1997
  Westbury, Long Island, NY
MGM Grand Hotel and Casino.................       20,000              400         Fourth Quarter 1997
  Las Vegas, NV
Grapevine Mills............................       20,000              300         Fourth Quarter 1997
  Dallas, TX
Disney's Animal Kingdom....................       34,000              500         Second Quarter 1998
  Orlando, FL
Aventura Mall..............................       21,500              350         Second Quarter 1998
  Miami, FL
Cherry Creek Mall..........................       23,000              375          Third Quarter 1998
  Denver, CO
</TABLE>
 
The Company has executed leases for all these planned Units, except for the MGM
Grand Hotel and Casino and Aventura Mall Units with respect to which the Company
is negotiating leases.
 
   
     The Company is currently negotiating an exclusive license agreement with
ECE, the owner and operator of seven Hard Rock Cafes, three Planet Hollywoods
and an Official All-Star Cafe in Mexico, under which ECE will develop seven
Rainforest Cafes in Mexico over a ten year period. Pursuant to this agreement,
the Company will receive a non-refundable development fee at the time of
execution of the agreement, per Unit development fees, and license fees based on
a percentage of gross sales. The Company anticipates that the first Rainforest
Cafe to be opened under the ECE license agreement will be in Cancun in the
second quarter of 1997. The Company is also negotiating an exclusive license
agreement with Glendola, a wholly owned subsidiary of the Foundation Group, a
London-based hotel and restaurant operator, under which Glendola will
    
 
                                       22
<PAGE>   24
 
develop five Rainforest Cafes in the United Kingdom and Ireland over a ten year
period. Pursuant to this agreement, the Company will have the option to purchase
up to 20% of the equity interest in any Unit developed by Glendola, will receive
per Unit development fees and will receive license fees based on a percentage of
gross sales. The Company anticipates that the first Rainforest Cafe to be opened
under this joint venture will be in London during the third quarter of 1997.
 
EXPANSION PLANS AND SITE SELECTION
 
     The Company is developing two additional Rainforest Cafes in 1996, seven
Units in 1997, and six Units in 1998. See "-- Unit Locations." The Company is
currently engaged in discussions with other landlords that have facilities which
meet the Company's site selection criteria, including, in certain instances,
landlords who have approached the Company.
 
     The Company's site selection strategy is to locate its Units in high
profile, heavy traffic locations. A variety of factors are analyzed in the site
selection process, including local market demographics, site visibility and
projected Unit economics. By being in high profile, heavy traffic locations, the
Company believes its Units appeal to both destination customers as well as
passers-by who are drawn to its visually and audibly exciting environment. The
Company believes that its format, as developed at its existing Units, can be
utilized in a number of high traffic venues with favorable demographics such as
shopping malls, entertainment centers and Disney theme parks.
 
     While most of the future Rainforest Cafes will be located in shopping malls
or entertainment centers, the Walt Disney World Marketplace Unit is a
stand-alone facility located near Orlando, Florida. Customers are able to enter
the Walt Disney World Marketplace Unit without having to enter Disney's adjacent
theme parks. Additionally, the Walt Disney World Marketplace Unit is visible
from Disney's adjacent theme park. The Rainforest Cafe at Disney's Animal
Kingdom, will also be a stand-alone facility and will be at the entrance of
Disney's Animal Kingdom so patrons will pass the Rainforest Cafe upon entering
and leaving the park. Disney's Animal Kingdom, scheduled to open in 1998, will
be approximately five times larger than Disney's Magic Kingdom, and will feature
live and simulated animal attractions. The 34,000 square foot, 500 seat Unit
will be the only sit-down restaurant at Disney's Animal Kingdom. The Company is
continuing discussions with Disney regarding opening Rainforest Cafes at other
locations; however, no assurance can be given that other Disney sites will be
developed. The Company's Disney leases provide, among other things, that the
Company will not own, operate, develop or manage a restaurant: (i) within a 75
mile radius of Walt Disney World Marketplace or Disney's Animal Kingdom or (ii)
in a theme park located anywhere in the world that is not affiliated with Disney
or its affiliates. The Company also agreed that it would not open a Unit within
50 miles of current or future theme parks owned by Disney without giving Disney
the right of first refusal with regard to such proposed Unit. The Company
believes that it is currently in compliance with its contractual obligations to
Disney.
 
     The Company's Trump Taj Mahal Casino and Hotel lease provides, among other
things, that the Company will not operate a rainforest theme restaurant or
retail store: (i) within a 70 mile radius of the Trump Taj Mahal Casino and
Hotel or (ii) in the City of Philadelphia, Pennsylvania and its four contiguous
counties (other than the King of Prussia Mall).
 
     Typical future locations are expected to be between 18,000 and 23,000
square feet and cost between $4.0 million and $6.0 million, net of anticipated
landlord contributions. The Company expects to receive significant landlord
contributions given what the Company believes is the increasing prominence and
success of the Company's Units. In addition, the Company anticipates that it
will incur approximately $600,000 in pre-opening costs and purchase
approximately $400,000 of inventory in connection with the opening of future
Units. There is no assurance, however, that additional facilities will be
developed at such costs or that any additional Rainforest Cafes, if developed,
would be profitable. The Company also expects to open selected Units, such as
its planned Units at the Trump Taj Mahal Casino and Hotel, the MGM Grand Hotel
and Casino and Disney's Animal Kingdom, which may cost significantly more.
 
                                       23
<PAGE>   25
 
RAINFOREST FEATURES
 
     To create a simulated rainforest environment, each Rainforest Cafe includes
the following:
 
          Live Exotic Birds -- Rainforest Cafes display live exotic birds such
     as macaws and cockatoos in the Retail Village. The Company has curators
     specifically devoted to caring for the birds and for answering guest
     questions. When the exotic birds are not on display they are kept and
     maintained in a "habitat room."
 
          Aquariums -- Rainforest Cafes have large aquarium systems, including
     walk-through aquariums that contain several varieties of saltwater fish
     from locales such as Africa and South America. Aquariums range in size from
     750 to 10,000 gallons and are placed throughout each Unit to maximize
     visibility to customers.
 
          Tropical Rainstorms and Waterfalls -- Simulated lightning and
     thunderstorms "sweep" across each Rainforest Cafe every 20 to 30 minutes.
     Rainforest Cafes also contain a mist system emanating from rock formations
     throughout the Unit and rain showers around the perimeter of the
     Restaurant. Other Rainforest Cafe features include cascading waterfalls,
     fountains and a ventilation system emitting a light floral aroma.
 
          Trees, Foliage and Animated Animals -- The ceiling level of the
     Restaurant and Retail Village of a Rainforest Cafe are intertwined with a
     "forest" of sculpted life-like banyan trees that creates a canopy of
     foliage over diners and shoppers. Each banyan tree is hand-sculpted for a
     very realistic presentation of its overgrown rooting system. The floor
     level of the Restaurant and Retail Village contains several rock
     formations, abundant foliage and jungle-like scenes. Interspersed
     throughout the facility are mechanical animals such as life-size
     crocodiles, elephants, gorillas, dolphins, snakes, butterflies and frogs.
 
          Educational Commitment -- The Company attempts to make each Rainforest
     Cafe an environmentally educational experience. The Rainforest Cafe's
     talking banyan tree gives environmental messages to help educate and
     entertain children. Each Rainforest Cafe has an on-site curator who
     educates customers, including school groups, on the tropical birds and the
     rainforest. The curator also makes presentations at schools.
 
RESTAURANT
 
     For the twenty-six week period ended June 30, 1996, approximately 80% of
the Company's total revenues were derived from Restaurant sales. The Company
believes that Rainforest Cafes enjoy a high level of repeat business and
customer diversity because of the Company's commitment to providing high quality
food and customer service in an exciting and entertaining environment. Features
of the Restaurant are as follows:
 
          Menu -- The Company considers its extensive menu selection to be an
     important factor in the appeal of its Restaurant and, accordingly,
     continuous attention is devoted to the development of new menu items. The
     Restaurant features casual cuisine that caters to broad customer
     preferences. The menu presently offers several types of appetizers such as
     "Jungle Chowder," "Rainforest Pita Quesadillas" and "Caribbean Chicken
     Tenders." The menu also offers different types of pastas, sandwiches,
     salads, pizzas, burgers and full-platter entrees, such as "Rasta Pasta"
     (bow tie pasta tossed in a garlic cream sauce with grilled chicken,
     broccoli and pesto), "The Old Man and the Sea" (swordfish sauteed in cajun
     spices topped with corn and shrimp salsa), and "Rumble in the Jungle"
     (grilled pita bread stuffed with roasted turkey and Caesar salad). A
     children's menu and complete dessert selection are also available. Lunch
     and dinner entrees range in price from $7.95 to $15.95. The Restaurant's
     full-service bar, the "Mushroom Bar," features a number of customized
     alcoholic and non-alcoholic drinks, such as the "Don't Panic It's Organic"
     (carrot juice), the "Margarilla" (a margarita blended with orange sherbet)
     and the "Spotted Chocolate Monkey" (fresh banana-chocolate syrup, vanilla
     ice cream and banana liqueur). Alcoholic beverages are primarily served to
     complement meals and account for approximately 10% of total restaurant
     sales. The average check per person for the twenty-six week period ended
     June 30, 1996 was approximately $11.80. Portions are generous and
     significant attention is placed on presentation and the quality of
     preparation. Because the Unit's menu is not tied to any particular type of
     food or beverage, the
 
                                       24
<PAGE>   26
 
     Company can introduce and eliminate items based on local or current
     consumer trends without altering its rainforest theme. The Company
     endeavors to hire experienced chefs and invests substantial time training
     kitchen employees to maintain consistent food preparation.
 
          Decor -- Restaurant decor is divided into distinctive dining
     environments developed around the rainforest and other nature themes.
     Current themes include dolphins, gorillas, elephants, tropical fish and
     star gazing. Table decor complements the rainforest theme through the use
     of brilliantly-colored tablecloths and upholstery with patterns of animals
     and wildlife. In an effort to enhance the dining experience, attempts are
     made to maximize restaurant seating near aquariums, waterfalls, sculpted
     rock formations or one of the Restaurant's several banyan trees. An
     integral part of the Restaurant is the "Mushroom Bar," the "stem" of which
     consists of the bar with a "cap" extending over the customers. Seating at
     the bar is provided by customized stools designed to resemble the legs of
     wild animals.
 
          Staffing -- An important part of the Company's mission is to ensure
     that during each visit to a Rainforest Cafe, customers receive excellent
     service. To extend the adventure theme, Restaurant customers are greeted at
     the entrance by "tour guides", food servers are known as "safari guides"
     and the bartenders are known as "navigators." The "tour guides" at the
     front desk are trained to communicate, via headsets, with the "safari
     guides" who greet Restaurant customers and seat them at their tables. The
     Company believes that a customer's experience is enhanced by the attitude
     and attention of its personnel. Customer service is based on a team
     approach so that each customer is continually attended to, and employees go
     through extensive ongoing training to ensure consistent service.
 
RETAIL VILLAGE
 
   
     For the twenty-six week period ended June 30, 1996, approximately 20% of
the Company's total revenues were derived from retail sales. In order to enter
the Restaurant, all customers must pass through the Unit's Retail Village. The
Retail Village offers over 4,000 SKUs and includes apparel and gifts with the
Rainforest Cafe logo and other items with a rainforest theme such as toys and
educational games. The Company has also developed eight proprietary Animal
Characters, each with a distinct personality including Ozzie, a rascally
orangutan; Rio, a colorful, tropical macaw; Tuki Makeeta, an imaginative baby
elephant; Cha! Cha!, an adventuresome tree frog; Nile, a proud crocodile; Maya,
a regal feline; Bamba, a gentle gorilla; and Iggy, a philosophical iguana. These
Animal Characters are designed to appeal to a broad range of customers, thereby
increasing retail sales and repeat business. The Company intends to utilize each
Animal Character for clothing and gifts. Custom designed t-shirts and
sweatshirts with colorful animals spelling out the "Rainforest Cafe" logo and
Animal Characters are signature items. By offering items featuring the
Rainforest Cafe logo and Animal Characters, the Company believes it is building
"brand equity" in the Rainforest Cafe name that will allow it to attract more
customers and to enhance its competitive retail position. The Retail Village
also includes a large selection of colorful rocks, plush and animated toys and
puppets, and educational and entertaining games and puzzles. Gift items and
other artifacts suggesting the rainforest theme, including colorful animal
figurines and prints, kitchen magnets, serving plates and other tableware,
handmade wood products and other unique rainforest related home accessories, are
also available. The Company varies approximately 30% of its retail items every
60 to 90 days, which management believes provides the Company with an increased
opportunity to generate repeat customer sales. The Company is also increasing
its commitment to private label products, which the Company expects will improve
the Company's retail margins due to the lower cost of private label products.
    
 
OPERATIONS, MANAGEMENT AND EMPLOYEES
 
     The Company's ability to manage complex operations including high volume
Restaurants and Retail Villages has been, and will continue to be, central to
its overall success. The Company believes that its management must include
skilled personnel at all levels, including senior corporate management,
Directors of Operations, and other Unit employees. The Company's senior
corporate management, including the Company's Chairman and Chief Executive
Officer, Lyle Berman, and the Company's President and Chief Operating Officer,
Martin O'Dowd, has significant restaurant and retail experience. The Company
believes that Unit management is important for the profitability of each
Rainforest Cafe and accordingly, places
 
                                       25
<PAGE>   27
 
particular emphasis on recruiting Directors of Operations that have significant
restaurant and management experience. The Company anticipates that, prior to
opening a Unit, a Director of Operations will have been trained at one or more
Rainforest Cafes for four to six months.
 
     The Company strives to maintain quality and consistency in each of its
Units through the careful training and supervision of personnel and the
establishment of, and adherence to, high standards relating to personnel
performance, food and beverage preparation, and maintenance of facilities. All
managers must complete a twelve-week training program during which they are
instructed in areas such as food quality and preparation, customer service, and
employee relations. New staff members participate in approximately three weeks
of training under the close supervision of Company management. The Company has
also prepared operations manuals relating to food and beverage quality and
service standards. Management strives to instill enthusiasm and dedication in
its employees, regularly solicits employee suggestions concerning Company
operations and endeavors to be responsive to employees' concerns. In addition,
the Company has extensive and varied programs designed to recognize and reward
employees for superior performance. The Company believes that it has been able
to attract high quality, experienced restaurant and retail management and
personnel with its competitive compensation and bonus programs.
 
     In general, each Unit has between 250 and 400 employees, although staffing
levels vary according to the size of the Unit. As of the date of this
Prospectus, the Company had approximately 1,800 employees, including 40
employees at its corporate headquarters. The Company believes that its
relationship with its employees is good.
 
PURCHASING
 
     The Company strives to obtain consistent quality items at competitive
prices from reliable sources. In order to maximize operating efficiencies and to
provide the freshest ingredients for its food products while obtaining the
lowest possible prices for the required quality, each Restaurant's management
team determines the daily quantities of food items needed and orders such
quantities from major suppliers at prices often negotiated directly with the
Company's corporate office. Food and supplies are shipped directly to the Units.
The Company purchases perishable food products locally. The Company does not
maintain a central food product warehouse or commissary. With respect to retail
products, the Company maintains over 4,000 SKUs, which it purchases from several
suppliers. The Company maintains a centralized warehouse for retail product
distribution. The Company is committed to private label manufacturing which it
believes will improve the Company's retail margins due to the lower cost of
private label products. The Company has not experienced any significant delays
in receiving restaurant or retail supplies and equipment. The Company is not
dependent on any one supplier for its restaurant or retail goods.
 
MANAGEMENT INFORMATION SYSTEMS/ACCOUNTING
 
     The Company uses integrated management information systems that are
designed to be utilized in future Units. These systems include a computerized
point-of-sale system which facilitates the movement of customer food and
beverage orders between the customer areas and kitchen operations, controls
cash, handles credit card authorizations, keeps track of revenues on a per
employee basis and provides management with revenue and inventory data. The
Company's retail/bar coding system allows management to track inventory daily.
The point-of-sale system is accessed by service personnel who are assigned
individual identification keys and appropriate information is printed in the
kitchen and bar areas which eliminates the need to read handwritten tickets. The
point-of-sale system electronically transfers data nightly to Company
headquarters. The Company also uses a computerized time management system which
determines the time worked by each employee, allows management to gather data
and schedule work hours, and produces payroll reports. Each Unit also uses
computerized systems to control and gather data with respect to food, beverage,
retail and supplies inventories.
 
     The Company's automated Unit-level point-of-sale, time management and
inventory management systems provide data for posting directly to the Company's
general ledger and to other accounting subsystems. The automated general ledger
system provides various management reports comparing current and prior operating
results as well as measuring performance against predetermined operating
budgets. The results are
 
                                       26
<PAGE>   28
 
reported to and reviewed with Company management by accounting personnel. Such
reporting includes (i) weekly reports of revenues, cost of revenues and selected
controllable Unit expenses, (ii) detailed monthly Unit performance reports of
revenues and expenses and (iii) monthly reports of Unit-by-Unit and
administrative expense performance.
 
MARKETING AND PROMOTION
 
     To date, the Company has primarily relied upon "word of mouth" advertising
to attract customers to its Rainforest Cafes. The Company also utilizes limited
outdoor billboards and distinctive exterior signage. The unique and dynamic
environment of the Rainforest Cafe and its tropical bird habitat have resulted
in a significant amount of unsolicited positive media publicity. Additionally,
the Company has attempted to create equity in its "Rainforest Cafe" name by
offering items featuring the Rainforest Cafe logo and Animal Characters. The
Company employs at its open Units, and intends to employ at future Units, a
Group Sales Manager who is responsible for promoting and arranging corporate and
other group catering events at the Unit.
 
COMPETITION
 
     The restaurant and specialty retail businesses are highly competitive. In
the restaurant industry, competition is based primarily upon price, service,
food quality and location. There are numerous well-established competitors,
including national, regional and local restaurant chains, possessing
substantially greater financial, marketing, personnel and other resources than
the Company. The Company also competes on a general basis with a large variety
of national and regional restaurant operations, as well as with locally owned
restaurants, diners, and other establishments that offer moderately priced food.
The Company competes with other theme restaurants in the highly competitive and
developing theme restaurant market. Other restaurants and companies utilize the
rainforest or related themes. Additionally, the Company competes with a number
of well-established specialty retailers possessing substantially greater
financial, marketing, personnel and other resources than the Company. In the
retail industry, competition is based primarily upon merchandise selection,
price and customer service. There can be no assurance that the Company will be
able to respond to various competitive factors affecting the restaurant and
retail industries.
 
     The performance of individual Units may also be affected by factors such as
traffic patterns, demographic considerations, and the type, number and location
of competing restaurants. In addition, factors such as inflation, increased
food, labor and employee benefit costs, and the availability of experienced
management and hourly employees may also adversely affect the restaurant and
retail industries in general and the Company's Units in particular. Restaurant
and retail operating costs are further affected by increases in the minimum
hourly wage, unemployment tax rates and similar matters over which the Company
has no control.
 
REGULATION
 
     Restaurants are subject to licensing and regulation by state and local
health, sanitation, safety, fire, and other authorities and are also subject to
state and local licensing and regulation of the sale of alcoholic beverages and
food. Additionally, businesses that maintain or sell animals are subject to
additional levels of state and local health and sanitation regulations. Having
tropical birds as part of the Rainforest Cafe concept requires the Company to
adhere to stringent health codes that prohibit crossover between kitchen workers
and animal handlers, and any exchange of air from the bird areas to the rest of
the Unit. The Company overcame this problem at its existing Units by installing
specially designed air exhaust hoods for the birds' perch area. Additionally, a
separate waste disposal system is provided for the birds. Although, to date, the
Company has satisfied animal-related licensing for its existing Units, no
assurance can be given that the Company will be able to maintain such approvals
or obtain such approvals at other locations. Difficulties or failure in
obtaining required licenses and approvals will result in delays in, or
cancellation of, the opening of Units. See "Risk Factors."
 
PROPERTIES
 
   
     The Company intends to lease the facilities for each of its Units. It has
entered into long-term ten year leases with respect to its existing Mall of
America, Woodfield Mall, Gurnee Mills and Walt Disney World Units and its
planned Units at Tysons Corner Center I, Sawgrass Mills, Palisades Center, Trump
Taj Mahal
    
 
                                       27
<PAGE>   29
 
   
Casino and Hotel, Stratosphere, The Source, Grapevine Mills, Disney's Animal
Kingdom, and Cherry Creek Mall and an eleven year lease for South Coast Plaza.
The Company's leases with Disney are cancelable by the landlord at any time upon
60 days notice and payment by Disney of the Company's unamortized value of
leasehold improvements at the Walt Disney World Unit or Disney's Animal Kingdom
Units, respectively, and an amount equal to the net operating income generated
by such Unit for the previous lease year. With regard to the Tysons Corner
Center I and Cherry Creek Mall leases, in the event the Company fails to achieve
specified gross sales by a certain date, the lease may be terminated by the
landlords. The Company is currently negotiating leases with respect to its
planned Units at the MGM Grand Hotel and Casino and the Aventura Mall.
    
 
     The Company's executive offices, including retail warehouse space, are
located in Hopkins, Minnesota, under a lease which terminates in June 2000.
 
TRADEMARKS
 
     The Company's ability to implement successfully its Rainforest Cafe concept
will depend in part on its ability to further establish "brand equity" through
the use of its trademarks, service marks, trade dress and other proprietary
intellectual property, including its name and logos, the Animal Characters and
unique features of its rainforest theme decor. It is the Company's policy to
seek to protect and to defend vigorously its rights to this intellectual
property; any failure to do so could have a material adverse effect on the
Company's operations.
 
   
     The Company's mark "A WILD PLACE TO SHOP AND EAT" is now a federally
registered service mark for its restaurant and retail store services.
Additionally, in June 1996 the Company filed federal trademark applications for
"RAINFOREST CAFE A WILD PLACE TO SHOP AND EAT" and the related design, which
includes the Company's new logo, illustrating six of the Company's eight
proprietary Animal Characters. These applications cover the Company's use of
this mark on restaurant and associated retail services and a wide range of
retail products. The PTO previously determined that the Company's original logo
incorporating "RAINFOREST CAFE" was likely to be confused with another
registered mark. In March 1996 the Company acquired the registered mark cited by
the PTO and in June 1996 filed a response in the PTO requesting that the refusal
to register the Company's original logo be withdrawn in view of the Company's
ownership of the potentially conflicting registered mark. The Company intends
also to protect its proprietary Animal Characters by the filing of copyright
applications and, in certain instances, trademark registration applications.
There is no assurance, however, that any such registrations, including the
registration of the name and logo, will be obtained. The denial of one of the
Company's trademark applications could lower the barriers for entry for
potential competitors of the Company.
    
 
   
     There is also no assurance that any of the Company's rights in any of its
intellectual property will be enforceable, even if registered, against any prior
users of similar intellectual property or competitors of the Company who seek to
utilize similar intellectual property in areas where the Company operates or
intends to conduct operations. The failure to enforce any of the Company's
intellectual property rights could have the effect of reducing the Company's
ability to capitalize on its efforts to establish brand equity. The Company is
aware of trademark applications, registrations and uses that may accord to third
parties certain rights in the word "rainforest" or in certain elements of some
of the proprietary Animal Character names and illustrations with respect to
utilization of these marks on certain clothing and retail products. The
existence of any such third party rights could result in claims of infringement
against the Company with respect to its uses of "Rainforest Cafe" or its Animal
Characters in connection with its sales of clothing and other retail products.
It is also possible that the Company will encounter claims from prior users of
similar intellectual property in areas where the Company operates or intends to
conduct operations, thereby limiting the Company's operations, and possibly
causing the Company to pay damages to a prior user or registrant of similar
intellectual property. In this regard, the Company has communicated with other
businesses with respect to their use of a rainforest theme decor that may
constitute infringement of, or that may be infringed upon by, the Company's
trade dress.
    
 
LEGAL PROCEEDINGS
 
     The Company is not a party to any material litigation and is not aware of
any threatened litigation that would have a material adverse effect on its
business.
 
                                       28
<PAGE>   30
 
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY
 
     The following sets forth certain information with respect to each person
who is a director or executive officer of the Company:
 
<TABLE>
<CAPTION>
                NAME                    AGE                        POSITION
- -------------------------------------   ---    ------------------------------------------------
<S>                                     <C>    <C>
Lyle Berman..........................   55     Chairman of the Board and Chief Executive
                                               Officer
Martin J. O'Dowd.....................   48     President, Chief Operating Officer, Secretary
                                               and Director
Steven W. Schussler..................   41     Executive Vice President-Development and
                                               Director
Ercu Ucan............................   40     Executive Vice President-Retail and Director
Mark S. Robinow......................   40     Chief Financial Officer
Gregory C. Carey.....................   44     Vice President-Operations
David W. Anderson....................   43     Director
Kenneth W. Brimmer...................   41     Director
David L. Rogers......................   53     Director
Joel N. Waller.......................   57     Director
</TABLE>
 
     Mr. Berman has been Chairman of the Board and Chief Executive Officer of
the Company since its inception in February 1994. Mr. Berman has been Chief
Executive Officer and Chairman of the Board of Grand Casinos, Inc. and its
predecessor since October 1990. Mr. Berman is also Chief Executive Officer and
Chairman of the Board of Stratosphere Corporation, and a director of G-III
Apparel Group Ltd., Innovative Gaming Corporation of America and New Horizon
Kids Quest, Inc.
 
     Mr. O'Dowd has been President and Chief Operating Officer since May 1995
and has served as a director and Secretary since June 1995. From July 1987 to
May 1995, Mr. O'Dowd was Corporate Director, Food & Beverage Services for
Holiday Inn Worldwide. From August 1985 to July 1987, Mr. O'Dowd was Vice
President and General Operations Manager for the Hard Rock Cafe in New York. Mr.
O'Dowd is also a director of Elephant & Castle Group, Inc. and Famous Dave's of
America, Inc., two companies involved in the restaurant business.
 
     Mr. Schussler has been Executive Vice President-Development of the Company
since its inception and a director of the Company since January 1995. From 1983
to February 1992, Mr. Schussler was an officer of Juke Box Saturday Night of
Minneapolis, Inc. ("JBSN"), a 1950's and 1960's theme restaurant and nightclub.
JBSN filed for bankruptcy in January 1992.
 
     Mr. Ucan has been Executive Vice President-Retail of the Company since its
inception and a director of the Company since January 1995. From September 1992
until December 1993, Mr. Ucan served as President of the Orjin Textile Group in
Istanbul, Turkey, a garment factory employing approximately 150 persons. From
January 1989 until August 1992, Mr. Ucan served as Director of Trend
Merchandising and Director of Product Development for Wilsons.
 
     Mr. Robinow has been Chief Financial Officer since November 1995. From
August 1993 to June 1995, Mr. Robinow served as Senior Vice President and Chief
Financial Officer of Edina Realty, Inc., the country's fourth largest
residential real estate brokerage company. From December 1986 to August 1993,
Mr. Robinow served as Chief Financial Officer, Secretary and Treasurer of Ringer
Corporation, a publicly held manufacturer of natural lawn and garden products
for the consumer market. Mr. Robinow is a certified public accountant.
 
     Mr. Carey has been Vice President-Operations since August 1996. From May
1996 to August 1996, Mr. Carey served as Director of Operations at the Company's
Walt Disney World Marketplace Unit. From June 1994 to May 1996, Mr. Carey served
as Director of Operations at the Company's Mall of America Unit. From July 1989
to June 1994, Mr. Carey served as Senior General Manager at Restaurants
Unlimited, Inc.,
 
                                       29
<PAGE>   31
 
an upscale restaurant operating company. From November 1987 to July 1989, Mr.
Carey served as Regional Manager at General Mills Restaurants, Inc.
 
     Mr. Anderson has been a director of the Company since September 1995. Mr.
Anderson has been a director and Executive Vice President of Grand Casinos, Inc.
and its predecessor since October 1990. Mr. Anderson also is Chairman and Chief
Executive Officer of Famous Dave's of America, Inc., a Minnesota-based barbeque
restaurant company.
 
     Mr. Brimmer has been a director of the Company since August 1996. Mr.
Brimmer has been employed by Grand Casinos, Inc. and its predecessor since
October 1990 as Special Assistant to the Chairman and Chief Executive Officer,
Lyle Berman. In addition, Mr. Brimmer served as Treasurer of the Company from
September 5, 1995 until August 1996.
 
     Mr. Rogers has been a director of the Company since January 1995. Since
November 1988, Mr. Rogers has been Executive Vice President and Chief Operating
Officer of Wilsons Suede and Leather ("Wilsons"). Mr. Rogers held positions of
increasing responsibility at Bermans Specialty Stores, Inc. from 1980 until
November 1988, when Bermans was acquired by Wilsons. Mr. Rogers is a director of
Grand Casinos, Inc.
 
     Mr. Waller has been a director of the Company since January 1995. Mr.
Waller has been President of Wilsons since 1983 and Chairman of Wilsons since
1992. Mr. Waller is also a director of Grand Casinos, Inc. and Damark
International, Inc.
 
     The Company's executive officers are appointed annually by the Company's
directors. Each of the Company's directors continues to serve until his or her
successor has been designated and qualified. Directors currently receive no fees
for serving as directors. The Company has granted options to acquire an
aggregate of 137,500 shares of the Common Stock at prices ranging from $3.40 to
$24.65 per share to the Company's outside directors (the "Directors' Stock
Options").
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
     The Board of Directors has an Audit Committee comprised of Messrs. Rogers
and Waller. The Audit Committee recommends to the Board of Directors the
appointment of independent auditors, reviews and approves the scope of the
annual audit of the Company's financial statements, reviews and approves any
non-audit services performed by the independent auditors, reviews the findings
and recommendations of the internal and independent auditors and periodically
reviews and approves major accounting policies and significant internal
accounting control procedures.
 
     The Board of Directors also has a Compensation Committee comprised of
Messrs. Rogers and Waller. The Compensation Committee reviews and recommends
compensation of officers and directors, administers stock option plans and
reviews major personnel matters.
 
                                       30
<PAGE>   32
 
EXECUTIVE COMPENSATION
 
     The following table summarizes the compensation earned by the Company's
Chief Executive Officer and all executive officers who served in such capacities
from February 3, 1994 (Inception) through December 31, 1995 (the "Named
Executive Officers"):
 
<TABLE>
<CAPTION>
                                                                                             LONG-TERM
                                                                                            COMPENSATION
                                                             ANNUAL COMPENSATION            ------------
                                                      ----------------------------------     SECURITIES
                                                      FISCAL                OTHER ANNUAL     UNDERLYING
            NAME AND PRINCIPAL POSITION                YEAR      SALARY     COMPENSATION      OPTIONS
- ---------------------------------------------------   ------    --------    ------------    ------------
<S>                                                   <C>       <C>         <C>             <C>
Lyle Berman........................................    1994     $      0      $      0               0
  Chairman of the Board and Chief Executive Officer    1995            0             0               0
Martin J. O'Dowd...................................    1995       95,385(1)          0         300,000
  President and Chief Operating Officer
Steven W. Schussler................................    1994       21,153        66,308(2)            0
  Executive Vice President - Development               1995      110,769             0          75,000
Ercu Ucan..........................................    1994       41,857        59,231(2)      262,500(3)
  Executive Vice President - Retail                    1995      115,000             0          75,000
Mark S. Robinow....................................    1995        6,346(4)          0          90,000
  Chief Financial Officer
</TABLE>
 
- -------------------------
(1) Mr. O'Dowd began his employment with the Company on May 15, 1995. Mr.
    O'Dowd's annual salary during 1995 was $160,000. Mr. O'Dowd's current annual
    salary is $175,000.
 
(2) Includes amounts paid to Messrs. Schussler and Ucan pursuant to consulting
    arrangements prior to each becoming employees of the Company.
 
(3) Options to purchase 262,500 shares of Common Stock at $.01 per share. Such
    options vest on a pro-rata basis over a three year period beginning February
    3, 1995.
 
(4) Mr. Robinow began his employment with the Company on November 27, 1995. Mr.
    Robinow's annual salary during 1995 was $110,000. Mr. Robinow's current
    annual salary is $118,000.
 
                                       31
<PAGE>   33
 
STOCK OPTION GRANTS
 
     The following table sets forth certain information concerning the grant of
stock options from February 3, 1994 (Inception) through December 31, 1995 to the
Named Executive Officers:
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                     INDIVIDUAL GRANTS                            POTENTIAL REALIZABLE
                              ---------------------------------------------------------------   VALUE AT ASSUMED ANNUAL
                                                  PERCENT OF                                      RATES OF STOCK PRICE
                                 NUMBER OF       TOTAL OPTIONS                                  APPRECIATION FOR OPTION
                                SECURITIES        GRANTED TO      EXERCISE OR                           TERM(1)
                                UNDERLYING       EMPLOYEES IN     BASE PRICE     EXPIRATION     ------------------------
            NAME              OPTIONS GRANTED     FISCAL YEAR       ($/SH)          DATE            5%           10%
- ----------------------------- ---------------   ---------------   -----------   -------------   ----------   -----------
<S>                           <C>               <C>               <C>           <C>             <C>          <C>
Lyle Berman..................          --               --%         $    --          --         $       --   $        --
Martin J. O'Dowd.............     300,000(2)          40.2             3.40          May 2005    8,277,160    12,323,840
Steven W. Schussler..........      75,000(3)          10.1             3.40        April 2005    2,044,290     3,080,960
Ercu Ucan....................      75,000(3)          10.1             3.40        April 2005    2,044,290     3,080,960
Mark S. Robinow..............      90,000(2)          12.1            13.60     November 2005    1,673,105     3,179,467
</TABLE>
 
- -------------------------
(1) The Potential Realizable Value is the product of (a) the difference between
    (i) the product of the per share market price at the date of grant and the
    sum of 1 plus the assumed rate of appreciation of the Common Stock
    compounded annually over the term of the option and (ii) the per share
    exercise price of the option and (b) the number of shares of Common Stock
    underlying the option at December 31, 1995. These amounts represent certain
    assumed rates of appreciation only.
 
(2) All options were granted at a price equal to the fair market value of the
    Company's Common Stock on the date of grant. One-fifth of such options
    vested immediately and the balance vest on a pro-rata basis over a four year
    period beginning the first anniversary of the date of grant.
 
(3) All options were granted at a price equal to the fair market value of the
    Company's Common Stock on the date of grant. Options become exercisable in
    three equal annual increments beginning on the first anniversary of the date
    of grant.
 
                                       32
<PAGE>   34
 
     The following table sets forth certain information concerning unexercised
stock options held by the Named Executive Officers as of December 31, 1995. No
options were exercised by the executive officers named in the Summary
Compensation Table during fiscal 1995.
 
                   AGGREGATE OPTION EXERCISES IN FISCAL 1995
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                           NUMBER OF SECURITIES                  VALUE OF UNEXERCISED
                                          UNDERLYING UNEXERCISED                IN-THE-MONEY OPTIONS AT
                                        OPTIONS AT FISCAL YEAR END                  FISCAL YEAR END
                                      -------------------------------       -------------------------------
                NAME                  EXERCISABLE       UNEXERCISABLE       EXERCISABLE       UNEXERCISABLE
- ------------------------------------  -----------       -------------       -----------       -------------
<S>                                   <C>               <C>                 <C>               <C>
Lyle Berman.........................         --                 --          $        --        $        --
Martin O'Dowd.......................     60,000            240,000            1,205,000          4,820,000
Steven W. Schussler.................          0             75,000                    0          1,506,250
Ercu Ucan...........................     87,500            250,000            1,757,282          5,020,843
Mark S. Robinow.....................     18,000             72,000              361,500          1,446,000
</TABLE>
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Company's Stock Option and Compensation Committee (the "Compensation
Committee") consists of Messrs. Rogers and Waller.
 
EMPLOYMENT AGREEMENTS
 
     In February 1995, the Company entered into a three-year employment
agreement with Steven W. Schussler pursuant to which Mr. Schussler serves the
Company as Executive Vice President-Development. Mr. Schussler currently
receives an annual base salary of $140,000 and has the opportunity to earn
performance-related bonuses, including stock options issued pursuant to the
Company's 1995 Stock Option and Compensation Plan. Pursuant to such agreement,
Mr. Schussler may not disclose confidential information about the Company and
has agreed not to compete with the Company for a one-year period after any
termination of employment. Mr. Schussler may terminate his employment upon 30
days' written notice to the Board of Directors. If Mr. Schussler is terminated
by the Company without "good cause," Mr. Schussler is entitled to receive his
base salary and benefits for 12 months.
 
     In April 1995, the Company entered into a two-year employment agreement
with Martin J. O'Dowd pursuant to which Mr. O'Dowd serves as President and Chief
Operating Officer. Mr. O'Dowd currently receives an annual base salary of
$175,000, with a discretionary bonus of up to 20% of such annual salary
($35,000, with a minimum guaranteed bonus of $15,000). Mr. O'Dowd was also
granted options to purchase 300,000 shares of Common Stock, vesting over a
four-year period, and exercisable at $3.40 per share. Pursuant to such
agreement, Mr. O'Dowd may not disclose any confidential information about the
Company and has agreed not to compete with the Company for a one-year period
after termination of employment. Mr. O'Dowd may terminate his employment upon 30
days' written notice to the Board of Directors. If Mr. O'Dowd is terminated by
the Company without "good cause," Mr. O'Dowd is entitled to receive his base
salary for six months.
 
STOCK OPTION AND COMPENSATION PLAN
 
     The Company's 1995 Stock Option and Compensation Plan (the "Plan") has
1,500,000 shares reserved for issuance, of which options to acquire 1,121,500
shares have been granted as of the date of this Prospectus. Stock options, stock
appreciation rights, restricted stock, other stock and cash awards may be
granted under the Plan. The Plan is administered by the Compensation Committee
which has the discretion to determine the number and purchase price of shares
subject to stock options, the term of each option, and the time or times during
its term when the option becomes exercisable. Under the Plan, the Company has
granted options to
 
                                       33
<PAGE>   35
 
purchase 75,000 shares of Common Stock to each of Messrs. Schussler and Ucan and
options to purchase 300,000 shares of Common Stock to Mr. O'Dowd. The exercise
price of such options is $3.40 per share and, with the exception of options
granted to Mr. O'Dowd, such options will vest on a pro-rata basis on the first,
second and third anniversaries of the date of grant. With respect to Mr. O'Dowd,
one-fifth of such options vested immediately and the balance vest on a pro-rata
basis over a four-year period beginning on the first anniversary of the grant
date and will terminate in 10 years; provided, however, that if Mr. O'Dowd's
employment is terminated at any time prior to May 15, 1997, an aggregate of
180,000 of such options shall immediately vest. As of the date of this
Prospectus, Mr. O'Dowd has exercised options with respect to 12,000 shares. The
Company has granted to Mark S. Robinow options to purchase 90,000 shares of
Common Stock. These options have an exercise price of $13.60 and one-fifth of
such options vested immediately and the balance vest over a four year period
beginning on the first anniversary of the grant date.
 
1996 EMPLOYEE STOCK PURCHASE PLAN
 
     On May 21, 1996 the shareholders of the Company approved the 1996 Employee
Stock Purchase Plan (the "1996 Employee Plan"). The Board of Directors believes
that the ownership of the Company's Common Stock by employees is a desirable and
useful means to strengthen further the interests of the employees and the future
success of the Company.
 
     Subject to certain exceptions set forth in the 1996 Employee Plan, each
regular, full-time employee (including officers and employee Directors but not
including non-employee Directors or holders of five percent or more of the total
combined voting power or volume of all classes of stock of the Company) of the
Company who has been continuously employed for at least three months is eligible
to participate in the 1996 Employee Plan. In order to participate in the 1996
Employee Plan, an eligible employee must execute and deliver to the Company
certain authorization forms directing a payroll deduction of a specified whole
percentage of his or her gross earnings. Such percentage may not be less than
two percent nor more than fifteen percent of such gross earnings. The maximum
dollar value of shares that a participating employee may purchase per year under
the Plan is $25,000. The 1996 Employee Plan commenced on July 1, 1996 and is
administered by the Compensation Committee and an agent (the "Agent") designated
by the Compensation Committee. Members of the Compensation Committee are subject
to removal by the Board of Directors. The Compensation Committee may adopt,
amend and rescind rules and regulations not inconsistent with the 1996 Employee
Plan. The Agent will provide each Participant with a periodic statement showing
the cash withheld and invested, purchase price per share and shares purchased.
 
     The Board of Directors may terminate the 1996 Employee Plan at any time.
Any such termination will not impair any purchase rights which were granted
prior to such termination. Unless sooner terminated, the 1996 Employee Plan will
terminate when the maximum number of shares covered by the 1996 Employee Plan
has been purchased. The Board may also amend the 1996 Employee Plan from time to
time in any respect in order to meet changes and legal requirements or for any
other reasons. The total number of shares of Common Stock that may be subject to
options issued pursuant to the 1996 Employee Plan is 225,000.
 
                              CERTAIN TRANSACTIONS
 
     Prior to the Company's IPO, the Company owed Steven W. Schussler, Executive
Vice President-Development and a director of the Company, approximately $370,000
for Mr. Schussler's costs in developing the Rainforest Cafe concept, and for
certain items of inventory, equipment and live birds purchased by the Company
from Mr. Schussler. The Company repaid Mr. Schussler such amount, less $10,000,
representing an amount he owed to the Company, out of the proceeds of the IPO.
Pursuant to a personal loan from Lyle Berman to Mr. Schussler, Mr. Schussler had
pledged 750,000 shares of the Company's Common Stock beneficially owned by him
to Mr. Berman. Mr. Schussler repaid such loan and obtained the release of his
pledged shares of the Company's Common Stock immediately following the closing
of the IPO. Mr. Schussler has also agreed to indemnify the Company against any
and all potential claims made against the Company for actions allegedly taken by
Mr. Schussler prior to the Company's incorporation.
 
                                       34
<PAGE>   36
 
     During a private placement of the Company's Common Stock in March 1994, the
Company entered into a loan commitment agreement with Lyle Berman, Chairman and
Chief Executive Officer of the Company, pursuant to which Mr. Berman agreed to
loan the Company the difference between the maximum amount intended to be raised
pursuant to such private placement ($1,500,000) and the amount actually raised.
Pursuant to this agreement, Mr. Berman loaned the Company $865,500 for which he
received 574,125 shares of the Company's Common Stock and promissory notes for
such aggregate principal amount. In connection with the IPO, Mr. Berman
converted his notes into shares of Common Stock. Prior to the IPO, the Company
also borrowed $100,000 for working capital purposes and for expansion of
Restaurant seating at the Mall of America Unit. Such loan was repaid with the
proceeds of the IPO.
 
     From February 3, 1994 (Inception) through October 1, 1995, the Company paid
an aggregate of approximately $183,000 to Grand Media and Electronics
Distributing, Inc. ("Grand Media") for consulting fees and purchases of certain
media and computer equipment. Grand Media is a Minnesota corporation wholly
owned by Grand Casinos, Inc., of which Mr. Berman is Chairman and Chief
Executive Officer. There is no written agreement between the Company and Grand
Media.
 
     The Company has entered into a lease to develop and open a Rainforest Cafe
at Stratosphere in Las Vegas, Nevada. Lyle Berman is Chairman of the Board and
Chief Executive Officer of each of the Company, Stratosphere Corporation and
Grand Casinos, Inc. Grand Casinos, Inc. owns a controlling interest in
Stratosphere Corporation. Stratosphere Corporation is currently exploring
various financial restructuring alternatives and such restructuring could delay
the scheduled opening or otherwise negatively impact the results of operations
at this Unit and the Company.
 
                                       35
<PAGE>   37
 
                       PRINCIPAL AND SELLING SHAREHOLDERS
 
     The following table sets forth certain information with regard to the
beneficial ownership of the shares of the Company's Common Stock as of the date
of this Prospectus by (i) each person known by the Company to be the beneficial
owner of more than 5% of the outstanding Common Stock, (ii) each director and
executive officer of the Company, (iii) all executive officers and directors as
a group and (iv) each selling shareholder. Unless otherwise indicated, each of
the following persons has sole voting and investment power with respect to the
shares of Common Stock set forth opposite their respective names. Unless
otherwise indicated, the address of 5% shareholders, directors and executive
officers is 720 South Fifth Street, Hopkins, Minnesota 55343.
 
   
<TABLE>
<CAPTION>
                                                    SHARES                                  SHARES
                                              BENEFICIALLY OWNED                      BENEFICIALLY OWNED
                                            PRIOR TO THE OFFERING     SHARES TO     AFTER THE OFFERING(12)
                                            ----------------------    BE SOLD IN    -----------------------
         NAME OF BENEFICIAL OWNER            NUMBER     PERCENTAGE   THE OFFERING    NUMBER      PERCENTAGE
- ------------------------------------------- ---------   ----------   ------------   ---------    ----------
<S>                                         <C>         <C>          <C>            <C>             <C>
Lyle Berman(1)............................. 1,139,687       8.2%              0     1,139,687        6.9%
Martin J. O'Dowd(2)........................    63,000         *               0        63,000          *
Steven W. Schussler(3).....................   720,999       5.2%         50,000       670,999        4.1%
Ercu Ucan(4)...............................   199,998       1.4%              0       199,998        1.2%
Mark S. Robinow(5).........................    18,000         *               0        18,000          *
Gregory C. Carey(6)........................       700         *               0           700          *
David W. Anderson(7).......................   318,750       2.3%         50,000       268,750(12)     1.7%
Kenneth W. Brimmer(8)......................    60,000         *               0        60,000          *
David L. Rogers(9).........................    42,499         *               0        42,499          *
Joel N. Waller(10).........................    55,624         *               0        55,624          *
Neil I. Sell, as sole trustee of four
  irrevocable trusts for the benefit of
  Lyle Berman's children(11)...............   600,000       4.3%        100,000       500,000        3.1%
All directors and executive officers as a
  group (10 persons)....................... 2,619,257      18.4%        100,000     2,519,257       15.0%
</TABLE>
    
 
- -------------------------
  *  Less than 1%.
 
 (1) Does not include an aggregate of 90,375 shares of Common Stock owned by Mr.
     Berman's adult children and father. The address of such reporting person is
     13705 First Avenue North, Plymouth, Minnesota 55441.
 
 (2) Shares not outstanding but deemed beneficially owned by virtue of Mr.
     O'Dowd's right to acquire such shares within 60 days. Does not include
     225,000 shares of Common Stock issuable upon exercise of options granted to
     Mr. O'Dowd.
 
 (3) Includes 999 shares not outstanding but deemed beneficially owned by virtue
     of Mr. Schussler's right to acquire such shares within 60 days. Does not
     include 50,001 shares of Common Stock issuable upon exercise of options
     granted to Mr. Schussler.
 
 (4) Shares not outstanding but deemed beneficially owned by virtue of Mr.
     Ucan's right to acquire such shares within 60 days. Does not include
     137,502 shares of Common Stock issuable upon exercise of options granted to
     Mr. Ucan.
 
 (5) Shares not outstanding but deemed beneficially owned by virtue of Mr.
     Robinow's right to acquire such shares within 60 days. Does not include
     72,000 shares of Common Stock issuable upon exercise of options granted to
     Mr. Robinow.
 
 (6) Shares owned by Mr. Carey's minor children. Does not include 40,000 shares
     of Common Stock issuable upon exercise of options granted to Mr. Carey.
 
 (7) Does not include 37,500 shares of Common Stock issuable upon exercise of
     options granted to Mr. Anderson.
 
 (8) Does not include 25,000 shares of Common Stock issuable upon exercise of
     options granted to Mr. Brimmer.
 
 (9) Does not include 25,000 shares of Common Stock issuable upon exercise of
     options granted to Mr. Rogers.
 
(10) Mr. Waller has disclaimed beneficial ownership of 1,400 shares owned by Mr.
     Waller's mother and spouse. Does not include 25,000 shares of Common Stock
     issuable upon exercise of options granted to Mr. Waller.
 
(11) Mr. Sell has disclaimed beneficial ownership of such shares. The address of
     such reporting person is 3300 Norwest Center, Minneapolis, Minnesota 55402.
 
   
(12) Does not include 25,000 shares of Common Stock subject to the Underwriters'
     over-allotment option for sale by Mr. Anderson. If such shares subject to
     the over-allotment option are sold, the number of shares and the percentage
     of outstanding shares of Common Stock beneficially owned by Mr. Anderson
     would be 243,750 and 1.6%, respectively.
    
 
                                       36
<PAGE>   38
 
                           DESCRIPTION OF SECURITIES
 
     The Company's authorized capital stock consists of 50,000,000 undesignated
shares, no par value per share in the case of Common Stock, and a par value as
determined by the Board of Directors in the case of Preferred Stock.
 
     Prior to this offering, there were 13,937,555 shares of Common Stock issued
and outstanding and 1,448,745 shares reserved for issuance upon exercise of
outstanding options and warrants. The rights of holders of the shares of Common
Stock may become subject in the future to prior and superior rights and
preferences in the event the Board of Directors establishes one or more
additional classes of Common Stock, or one or more series of Preferred Stock.
The Board of Directors has no present plan to establish any such additional
class or series. See "Risk Factors -- Effect of Certain Anti-Takeover
Provisions." Holders of the Common Stock are entitled to receive such dividends
as may be declared by the Board of Directors out of assets legally available
therefore, and to share ratably in the assets of the Company available upon
liquidation.
 
   
     Each share of Common Stock is entitled to one vote for all purposes.
Accordingly, the holders of more than fifty percent of all of the outstanding
shares of Common Stock can elect all of the directors. Significant corporate
transactions such as mergers, sales of assets and dissolution or liquidation
require approval by the affirmative vote of the majority of the outstanding
shares of Common Stock. Other matters to be voted upon by the holders of Common
Stock normally require the affirmative vote of a majority of the shares present
or represented by proxy at the particular shareholders' meeting. The Company's
directors and officers, together with trusts for certain of their children, as a
group beneficially own approximately 22.6% of the outstanding Common Stock of
the Company. Upon completion of this Offering, such persons will beneficially
own approximately 18.0% of the outstanding shares (17.5% if the Underwriters'
over-allotment option is exercised in full). See "Principal and Selling
Shareholders." Accordingly, such persons will continue to be able to
substantially control the Company's affairs, including, without limitation, the
sale of equity or debt securities of the Company, the appointment of officers,
the determination of officers' compensation and the determination whether to
cause a registration statement to be filed.
    
 
                          TRANSFER AGENT AND REGISTRAR
 
     Norwest Bank Minnesota, N.A., is the transfer agent and registrar for the
Common Stock.
 
                            REPORTS TO SHAREHOLDERS
 
     The Company will furnish to its shareholders annual reports containing
audited financial statements and quarterly reports containing unaudited
financial information.
 
                                       37
<PAGE>   39
 
                                  UNDERWRITING
 
     The Underwriters named below (the "Underwriters"), have severally agreed,
subject to the terms and conditions contained in the underwriting agreement (the
"Underwriting Agreement") by and among the Company, the Selling Shareholders and
the Underwriters, to purchase from the Company and the Selling Shareholders the
number of shares of Common Stock indicated below opposite their respective names
at the public offering price less the underwriting discount set forth on the
cover page of this Prospectus. The Underwriting Agreement provides that the
obligations of the Underwriters to pay for and accept delivery of the shares of
Common Stock are subject to certain conditions precedent and that the
Underwriters are committed to purchase all of the shares if they purchase any.
 
   
<TABLE>
<CAPTION>
                                                                               NUMBER
                                    UNDERWRITER                               OF SHARES
        -------------------------------------------------------------------   ---------
        <S>                                                                   <C>
        Montgomery Securities..............................................
        Dain Bosworth Incorporated.........................................
        Donaldson, Lufkin & Jenrette Securities Corporation................
        Ladenburg, Thalmann & Co. Inc......................................
                                                                              ---------
             Total.........................................................   2,750,000
                                                                              =========
</TABLE>
    
 
     The Underwriters have advised the Company and the Selling Shareholders that
they propose initially to offer the Common Stock directly to the public on the
terms set forth on the cover page of this Prospectus. The Underwriters may allow
to selected dealers a concession of not more than $     per share; and the
Underwriters may allow, and such dealers may reallow, a concession of not in
excess of $     per share to certain other dealers. After the public offering,
the offering price and other selling terms may be changed by the Underwriters.
The Common Stock is offered subject to receipt and acceptance by the
Underwriters and to certain other conditions, including the right to reject
orders in whole or in part. The Underwriters have advised the Company and the
Selling Shareholders that they intend to make a market in the Common Stock after
the effective date of this offering.
 
   
     The Company and a Selling Shareholder have granted an option to the
Underwriters, exercisable during the 30-day period after the date of this
Prospectus, to purchase up to a maximum of 412,500 additional shares (387,500
from the Company and 25,000 from the Selling Shareholder) of Common Stock to
cover over-allotments, if any, at the same price per share as the initial shares
to be purchased by the Underwriters. To the extent the Underwriters exercise
this option, the Underwriters will be committed, subject to certain conditions,
to purchase such additional shares in approximately the same proportion as set
forth in the above table. The Underwriters may purchase such shares only to
cover over-allotments made in connection with this offering.
    
 
     The Underwriting Agreement provides that the Company and the Selling
Shareholders will indemnify the Underwriters against certain liabilities,
including civil liabilities under the Securities Act, or will contribute to
payments the Underwriters may be required to make in respect thereof.
 
     All of the Company's executive officers, directors and certain selected
shareholders have agreed that, for a period of 90 days after the date of this
Prospectus, they will not, without the prior written consent of Montgomery
Securities, directly or indirectly offer to sell, sell or otherwise dispose of
any shares of Common Stock or any rights to acquire such shares. In addition,
the Company has agreed that, for a period of 90 days after the date of this
Prospectus, it will not, without the prior written consent of Montgomery
Securities, offer, sell, issue, grant options to purchase or otherwise dispose
of any of the Company's equity securities or any other securities convertible
into or exchangeable with its Common Stock or other equity securities (other
than pursuant to outstanding stock options disclosed in this Prospectus).
 
     The Underwriters have informed the Company that they do not expect to make
sales of Common Stock offered by this Prospectus to accounts over which they
exercise discretionary authority in excess of 5% of the offering.
 
     Certain of the Underwriters that currently act as market makers for the
Common Stock may engage in "passive market making" in the Common Stock on Nasdaq
in accordance with Rule 10b-6A under the
 
                                       38
<PAGE>   40
 
Exchange Act. Rule 10b-6A permits, upon the satisfaction of certain conditions,
underwriters participating in a distribution that are also Nasdaq market makers
in the security being distributed to engage in limited market making
transactions during the period when Rule 10b-6A under the Exchange Act would
otherwise prohibit such activity. Rule 10b-6A prohibits underwriters engaged in
passive market making generally from entering a bid or effecting purchase at a
price that exceeds the highest bid for those securities displayed on Nasdaq by a
market maker that is not participating in the distribution. Under Rule 10b-6A,
each underwriter engaged in passive market making is subject to a daily net
purchase limitation equal to 30% of such entity's average daily trading volume
during the two full consecutive calendar months immediately preceding the date
of the filing of the registration statement under the Securities Act pertaining
to the securities to be distributed.
 
                                 LEGAL MATTERS
 
     The validity of the shares of Common Stock being sold in this offering will
be passed upon for the Company by Maslon Edelman Borman & Brand, a Professional
Limited Liability Partnership ("Maslon"), Minneapolis, Minnesota. Neil I. Sell,
a partner of Maslon, is deemed to be the beneficial owner of 600,000 shares of
Common Stock as sole trustee for the benefit of Lyle Berman's children, 100,000
of which shares are being sold pursuant to this offering. Mr. Sell has
disclaimed beneficial ownership of all shares beneficially owned as trustee.
Certain legal matters in connection with the sale of the shares of Common Stock
by the Selling Shareholders offered hereby will also be passed upon for the
Selling Shareholders by Maslon. Certain legal matters in connection with the
sale of the shares of Common Stock offered hereby will be passed upon for the
Underwriters by Fried, Frank, Harris, Shriver & Jacobson, a partnership
including professional corporations, Los Angeles, California.
 
                                    EXPERTS
 
     The financial statements as of December 31, 1995 and for the year then
ended included herein have been audited by Arthur Andersen LLP, independent
public accountants, as indicated in their report with respect thereto and are
included herein in reliance upon the authority of said firm as experts in giving
said report.
 
     The financial statements as of January 1, 1995 and for the period from
February 3, 1994 (inception) through January 1, 1995 included herein have been
audited by Lund Koehler Cox & Company, PLLP, independent public accountants, as
indicated in their report with respect thereto, and are included herein in
reliance upon the authority of said firm as experts in giving said report.
 
     On November 10, 1995, the Company, with the approval of its Board of
Directors and Audit Committee, engaged Arthur Andersen LLP as the independent
public accountants for Rainforest Cafe. Prior to the engagement of Arthur
Andersen LLP, Lund Koehler Cox & Company, PLLP had served as the independent
public accountants for the Company. The report prepared by Lund Koehler Cox &
Company, PLLP as of January 1, 1995 and for the periods February 3, 1994
(Inception) through January 1, 1995 contained no adverse opinion or disclaimer
of opinion and was not qualified or modified as to uncertainty of audit scope or
accounting principles. In connection with the audits as of January 1, 1995, and
through November 10, 1995, there were no disagreements with Lund Koehler Cox &
Company, PLLP on any matter of accounting principles or practices, financial
statement disclosure or auditing scope or procedure, which disagreements, if not
resolved to the satisfaction of Lund Koehler Cox & Company, PLLP, would have
caused Lund Koehler Cox & Company, PLLP to make reference to the subject matter
of the disagreements in its reports.
 
                                       39
<PAGE>   41
 
                             AVAILABLE INFORMATION
 
     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission"). Such reports, proxy
statement and other information can be inspected and copied at the public
reference facilities maintained by the Commission at Room 1024, Judiciary Plaza,
450 Fifth Street, N.W., Washington, D.C. 20549, as well as at the following
regional offices: 14th Floor, Seven World Trade Center, New York, New York
10048, and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies
of such material can also be obtained from the Public Reference Section of the
Commission at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington,
D.C. 20549, at prescribed rates. The Company's Common Stock is traded on the
Nasdaq National Market. The foregoing material also should be available for
inspection at the National Association of Securities Dealers, Inc., 1735 K
Street, N.W., Washington, D.C. 20006.
 
     The Company has also filed with the Commission a Registration Statement on
Form S-1 (together with all amendments and exhibits thereto, the "Registration
Statement") under the Securities Act with respect to the shares offered hereby.
This Prospectus does not contain all of the information set forth in the
Registration Statement, certain parts of which are omitted in accordance with
the rules and regulations of the Commission. For further information, reference
is made to the Registration Statement, copies of which may be obtained from the
Public Reference Section of the Commission at Room 1024, Judiciary Plaza, 450
Fifth Street, N.W., Washington, D.C. 20549, upon payment of the fees prescribed
by the Commission.
 
                                       40
<PAGE>   42
 
                             RAINFOREST CAFE, INC.
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
Reports of Independent Public Accountants............................................    F-2
Balance Sheets as of January 1, 1995 and December 31, 1995...........................    F-4
Statements of Operations for the Period from February 3, 1994 (Inception) Through
  January 1, 1995 and for the Year Ended December 31, 1995...........................    F-5
Statements of Shareholders' Equity for the Period from February 3, 1994 (Inception)
  Through January 1, 1995 and for the Year Ended December 31, 1995...................    F-6
Statements of Cash Flows for the Period from February 3, 1994 (Inception) Through
  January 1, 1995 and for the Year Ended December 31, 1995...........................    F-7
Notes to Financial Statements -- December 31, 1995...................................    F-8
Balance Sheets as of December 31, 1995 and June 30, 1996 (unaudited).................   F-13
Statements of Operations for the Twenty-Six Weeks Ended July 2, 1995 and June 30,
  1996 (unaudited)...................................................................   F-14
Statements of Cash Flows for the Twenty-Six Weeks Ended July 2, 1995 and June 30,
  1996 (unaudited)...................................................................   F-15
Notes to Financial Statements -- June 30, 1996 (unaudited)...........................   F-16
</TABLE>
 
                                       F-1
<PAGE>   43
 
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To Rainforest Cafe, Inc.:
 
     We have audited the accompanying balance sheet of Rainforest Cafe, Inc. (a
Minnesota corporation) as of December 31, 1995, and the related statements of
operations, shareholders' equity and cash flows for the year then ended. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.
 
     We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Rainforest Cafe, Inc. as of
January 1, 1995, and the results of its operations and its cash flows for the
year then ended, in conformity with generally accepted accounting principles.
 
                                          ARTHUR ANDERSEN LLP
 
Minneapolis, Minnesota,
February 9, 1996 (except for Note 8,
as to which the date is July 1, 1996)
 
                                       F-2
<PAGE>   44
 
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To Rainforest Cafe, Inc.:
 
     We have audited the accompanying balance sheet of Rainforest Cafe, Inc. (a
Minnesota corporation) as of January 1, 1995, and the related statements of
operations, shareholders' equity and cash flows for the period from February 3,
1994 (inception) through January 1, 1995. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audit.
 
     We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Rainforest Cafe, Inc. as of
January 1, 1995, and the results of its operations and its cash flows for the
period from February 3, 1994 (inception) through January 1, 1995, in conformity
with generally accepted accounting principles.
 
                                          LUND KOEHLER COX & COMPANY, PLLP
 
Minneapolis, Minnesota,
February 17, 1995
 
                                       F-3
<PAGE>   45
 
                             RAINFOREST CAFE, INC.
 
                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                      JANUARY 1,     DECEMBER 31,
                                                                         1995            1995
                                                                      -----------    ------------
<S>                                                                   <C>            <C>
                              ASSETS
CURRENT ASSETS:
  Cash and cash equivalents........................................   $   465,967    $ 16,323,178
  Accounts receivable and other....................................       105,493       1,447,610
  Inventories......................................................       439,957       1,075,857
  Preopening expenses..............................................            --         514,636
                                                                      -----------     -----------
       Total current assets........................................     1,011,417      19,361,281
PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET................     2,825,346      11,847,675
                                                                      -----------     -----------
                                                                      $ 3,836,763    $ 31,208,956
                                                                      ===========     ===========
               LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable.................................................   $   890,079    $  3,213,330
  Accrued expenses --
     Payroll and payroll taxes.....................................        94,152         288,758
     Other.........................................................       178,726         368,849
  Current portion of long-term debt................................       315,500              --
                                                                      -----------     -----------
       Total current liabilities...................................     1,478,457       3,870,937
                                                                      -----------     -----------
LONG-TERM DEBT TO SHAREHOLDERS.....................................     1,632,125              --
  Less -- Unamortized discount.....................................    (1,239,317)             --
  Less -- Current portion..........................................      (315,500)             --
DEFERRED RENT......................................................       487,500         982,638
                                                                      -----------     -----------
       Long-term debt to shareholders, net.........................       564,808         982,638
                                                                      -----------     -----------
       Total liabilities...........................................     2,043,265       4,853,575
                                                                      -----------     -----------
COMMITMENTS AND CONTINGENCIES (Note 6)
SHAREHOLDERS' EQUITY:
  Common stock, no par value, 50,000,000 shares authorized;
     3,840,900 and 9,484,347 shares issued and outstanding.........     3,421,550      27,867,419
  Accumulated deficit..............................................    (1,628,052)     (1,512,038)
                                                                      -----------     -----------
       Total shareholders' equity..................................     1,793,498      26,355,381
                                                                      -----------     -----------
                                                                      $ 3,836,763    $ 31,208,956
                                                                      ===========     ===========
</TABLE>
 
      The accompanying notes are an integral part of these balance sheets.
 
                                       F-4
<PAGE>   46
 
                             RAINFOREST CAFE, INC.
 
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                FEBRUARY 3, 1994
                                                                  (INCEPTION)
                                                                    THROUGH             YEAR ENDED
                                                                JANUARY 1, 1995      DECEMBER 31, 1995
                                                                ----------------     -----------------
<S>                                                             <C>                  <C>
REVENUES:
  Restaurant sales...........................................     $  1,336,731          $ 9,978,739
  Retail sales...............................................          729,180            3,471,902
                                                                   -----------          -----------
     Total revenues..........................................        2,065,911           13,450,641
                                                                   -----------          -----------
COSTS AND EXPENSES:
  Food and beverage costs....................................          450,043            2,777,754
  Cost of retail goods sold..................................          393,102            1,548,373
  Restaurant operating expenses..............................          769,073            5,365,882
  Retail operating expenses..................................          403,314            1,003,206
  Depreciation and amortization..............................           69,750              475,226
  Preopening amortization....................................               --              114,246
                                                                   -----------          -----------
     Total costs and expenses................................        2,085,282           11,284,687
                                                                   -----------          -----------
RESTAURANT AND RETAIL OPERATING INCOME.......................          (19,371)           2,165,954
                                                                   -----------          -----------
OTHER EXPENSES:
  General, administrative and development....................        1,354,474            1,264,918
  Interest income............................................           (3,023)            (496,255)
  Interest expense, including amortization of loan
     discount................................................          257,230              228,149
                                                                   -----------          -----------
     Total other expenses....................................        1,608,681              996,812
                                                                   -----------          -----------
INCOME (LOSS) BEFORE INCOME TAXES AND EXTRAORDINARY ITEM.....       (1,628,052)           1,169,142
PROVISION FOR INCOME TAXES...................................               --                   --
                                                                   -----------          -----------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM......................       (1,628,052)           1,169,142
EXTRAORDINARY ITEM:
  Extinguishment of debt.....................................               --            1,053,128
                                                                   -----------          -----------
     Net income (loss).......................................     $ (1,628,052)         $   116,014
                                                                   ===========          ===========
NET INCOME (LOSS) PER COMMON SHARE:
  Earnings (loss) before extraordinary item..................           $(0.46)              $ 0.16
  Extraordinary item.........................................               --                (0.14)
                                                                   -----------          -----------
  Net income (loss) per common share.........................           $(0.46)              $ 0.02
                                                                   ===========          ===========
WEIGHTED AVERAGE SHARES OUTSTANDING..........................        3,543,134            7,312,379
                                                                   ===========          ===========
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-5
<PAGE>   47
 
                             RAINFOREST CAFE, INC.
 
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                     COMMON STOCK
                                               ------------------------    ACCUMULATED
                                                SHARES        AMOUNT         DEFICIT         TOTAL
                                               ---------    -----------    -----------    -----------
<S>                                            <C>          <C>            <C>            <C>
BALANCE, February 3, 1994 (inception).......          --    $        --    $        --    $        --
  Issuance of common stock for $0 to
     $.95 per share.........................   2,362,500      1,000,050             --      1,000,050
  Issuance of common stock for $1.67 per
     share, net of offering costs of
     $42,500................................     606,900        969,000             --        969,000
  Issuance of common stock in connection
     with issuance of debt..................     871,500      1,452,500             --      1,452,500
  Net loss..................................          --             --     (1,628,052)    (1,628,052)
                                               ---------    -----------    -----------    -----------
BALANCE, January 1, 1995....................   3,840,900      3,421,550     (1,628,052)     1,793,498
  Conversion of debt to common stock at
     $2.67 per share........................     458,437      1,222,500             --      1,222,500
  Initial public offering...................   2,587,500      9,025,286             --      9,025,286
  Common stock issued upon exercise of
     warrants...............................   2,585,010     14,198,000             --     14,198,000
  Stock options exercised...................      12,500             83             --             83
  Net income................................          --             --        116,014        116,014
                                               ---------    -----------    -----------    -----------
BALANCE, December 31, 1995..................   9,484,347    $27,867,419    $(1,512,038)   $26,355,381
                                               =========    ===========    ===========    ===========
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-6
<PAGE>   48
 
                             RAINFOREST CAFE, INC.
 
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                 FEBRUARY 3, 1994
                                                                   (INCEPTION)
                                                                     THROUGH           YEAR ENDED
                                                                 JANUARY 1, 1995    DECEMBER 31, 1995
                                                                 ----------------   -----------------
<S>                                                              <C>                <C>
OPERATING ACTIVITIES:
  Net income (loss)............................................    $ (1,628,052)       $   116,014
  Adjustments to reconcile net loss to cash flows provided by
     (used in) operating activities --
       Depreciation and amortization...........................          71,750            719,873
       Amortization of long-term debt discount.................         213,183            186,189
       Loss on extinguishment of debt..........................              --          1,053,128
       Expenses paid with note payable.........................         279,725                 --
       Change in operating assets and liabilities --
          Accounts receivable and other........................        (105,493)          (942,117)
          Inventories..........................................        (439,957)          (635,900)
          Preopening expenses..................................              --           (629,000)
          Accounts payable.....................................         890,079          2,323,251
          Accrued expenses.....................................         272,878            384,729
                                                                   ------------       ------------
          Net cash provided by (used in) operating
            activities.........................................        (445,887)         2,576,167
                                                                   ------------       ------------
INVESTING ACTIVITIES:
  Purchases of furniture, equipment and leasehold improvements,
     net.......................................................      (2,319,196)        (9,532,700)
                                                                   ------------       ------------
FINANCING ACTIVITIES:
  Proceeds from the issuance of debt to shareholders...........       1,262,000            100,000
  Payments on long-term debt to shareholders...................              --           (509,625)
  Proceeds from the sale of common stock, net..................       1,969,050          9,025,286
  Proceeds from the exercise of warrants, net..................              --         14,198,000
  Proceeds from stock options exercised........................              --                 83
                                                                   ------------       ------------
          Net cash provided by financing activities............       3,231,050         22,813,744
                                                                   ------------       ------------
INCREASE IN CASH AND CASH EQUIVALENTS..........................         465,967         15,857,211
CASH AND CASH EQUIVALENTS, beginning of period.................              --            465,967
                                                                   ------------       ------------
CASH AND CASH EQUIVALENTS, ending of period....................    $    465,967        $16,323,178
                                                                   ============       ============
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
     Cash paid during the period for --
       Interest................................................    $         --        $    85,922
       Income taxes............................................              --                 --
     Noncash investing and financing activities --
       Deferred rent from tenant allowances....................         500,000            400,000
       Conversion of debt to common stock......................              --          1,222,500
       Common stock issued in connection with debt.............       1,452,500                 --
       Decoration and birds purchased with note payable........          90,400                 --
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-7
<PAGE>   49
 
                             RAINFOREST CAFE, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
                     JANUARY 1, 1995 AND DECEMBER 31, 1995
 
(1) NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
     NATURE OF BUSINESS -- Rainforest Cafe, Inc. (the Company) was incorporated
in the state of Minnesota on February 3, 1994. The Company currently owns and
operates two Rainforest Cafe restaurant and retail stores. One unit is in the
Mall of America (the Mall of America Unit) in Bloomington, Minnesota, a suburb
of Minneapolis, and opened to the general public on October 3, 1994. Prior to
the opening of this unit, the Company was in the development stage. The second
unit opened in the Woodfield Mall (the Woodfield Mall Unit) in Schaumburg,
Illinois, a suburb of Chicago, on October 20, 1995.
 
     FISCAL YEAR -- The Company has adopted a 52-/53-week accounting period
ending on the Sunday nearest December 31 of each year. The Company's year ended
December 31, 1995 contained 52 weeks.
 
     CASH AND CASH EQUIVALENTS -- The Company includes as cash equivalents all
highly liquid investments with original maturities of three months or less when
purchased, which are recorded at the lower of cost or market. At December 31,
1995, certain marketable securities, consisting of a money market fund and a
government securities fund, carried at market value, were recorded as cash
equivalents in the accompanying balance sheet.
 
     INVENTORIES -- Inventories consist primarily of retail goods for resale and
food and beverages used in restaurant operations and are recorded at the lower
of cost (average cost) or market value. Inventories consisted of the following
at:
 
<TABLE>
<CAPTION>
                                                                   JANUARY 1,    DECEMBER 31,
                                                                      1995           1995
                                                                   ----------    ------------
        <S>                                                        <C>           <C>
        Food and beverage.......................................    $  13,543     $   87,418
        Retail goods............................................      426,414        988,439
                                                                     --------     ----------
                                                                    $ 439,957     $1,075,857
                                                                     ========     ==========
</TABLE>
 
     PREOPENING EXPENSES -- It is the Company's policy to capitalize the direct
and incremental costs associated with opening a new unit, which consist
primarily of hiring and training the initial work force, mock service and other
direct costs. These costs are amortized over the 11 months of each unit's
operations beginning in the first full month of operation, if the recoverability
of such costs can be reasonably assured. Expenses incurred prior to opening the
Mall of America Unit were charged to operations when incurred due to the
developmental nature of the first unit.
 
     PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS -- Property, equipment and
leasehold improvements are recorded at cost. Improvements are capitalized, while
repair and maintenance costs are charged to operations when incurred. Furniture,
fixtures and equipment are depreciated using the straight-line method over their
estimated useful lives of 5 to 15 years. Leasehold improvements are amortized
using the straight-line method over the shorter of their estimated useful lives
or the lease term.
 
                                       F-8
<PAGE>   50
 
                             RAINFOREST CAFE, INC.
 
                   NOTES TO FINANCIAL STATEMENTS -- CONTINUED
 
Property and equipment consisted of the following at:
 
<TABLE>
<CAPTION>
                                                                       JANUARY 1,    DECEMBER 31,
                                                                          1995           1995
                                                                       ----------    ------------
<S>                                                                    <C>           <C>
Live birds..........................................................   $   30,000    $     30,000
Furniture, fixtures and equipment -- office.........................       39,221         379,897
Furniture, fixtures and equipment -- retail and restaurant..........      939,192       2,990,586
Leasehold improvements -- office....................................       25,231          36,523
Leasehold improvements -- retail and restaurant.....................    1,863,452       7,130,073
Construction in progress............................................           --       1,824,516
                                                                       ----------     -----------
                                                                        2,897,096      12,391,595
Accumulated depreciation and amortization...........................      (71,750)       (543,920)
                                                                       ----------     -----------
                                                                       $2,825,346    $ 11,847,675
                                                                       ==========     ===========
</TABLE>
 
     LONG-TERM DEBT DISCOUNT -- The Company amortized long-term debt discounts
over the life of the related debt using a method which approximated the interest
method.
 
     NET INCOME (LOSS) PER COMMON SHARE -- Net income (loss) per common share is
computed by dividing net income (loss) by the weighted average number of common
shares outstanding and dilutive common equivalent shares assumed to be
outstanding during each period. Common equivalent shares consist of dilutive
options and warrants to purchase common stock. However, pursuant to rules of the
Securities and Exchange Commission, the calculation also includes equity
securities, including options and warrants, issued within one year of an initial
public offering with an issue price less than the initial public offering price,
even if the effect is antidilutive. The treasury stock method was used in
determining the dilutive effect of such issuances.
 
     USE OF ESTIMATES -- The preparation of financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. The ultimate outcomes could differ from those
estimates.
 
     RECENTLY ISSUED ACCOUNTING STANDARD -- During 1995, the Company adopted the
provisions of Financial Accounting Standards Board Statement No. 121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
Be Disposed Of" (SFAS No. 121), which establishes accounting standards for the
recognition and measurement of impairment of long-lived assets, certain
identifiable intangibles and goodwill either to be held or disposed of. The
adoption of SFAS No. 121 had no impact on the Company's financial position or
results of operations.
 
(2) RELATED-PARTY TRANSACTIONS
 
     DUE TO OFFICER AND SHAREHOLDER -- Due to officer and shareholder consisted
of amounts for development costs and certain items of inventory, equipment and
live birds purchased by the Company from the officer. The total due as of
January 1, 1995 was $370,125 and was repaid during the year ended December 31,
1995 (see Note 3).
 
     PROMISSORY NOTES ISSUED TO OFFICER AND SHAREHOLDER -- Certain of the
promissory notes discussed at Note 3 were issued to an officer and shareholder
of the Company. Of the total amount due under the promissory notes, $865,500 was
due to this officer and shareholder as of January 1, 1995, and was repaid during
the year ended December 31, 1995.
 
     PURCHASES OF EQUIPMENT AND SERVICES -- During the period from February 3,
1994 (inception) through January 1, 1995 and the year ended December 31, 1995,
the Company purchased approximately $66,000 and
 
                                       F-9
<PAGE>   51
 
                             RAINFOREST CAFE, INC.
 
                   NOTES TO FINANCIAL STATEMENTS -- CONTINUED
 
$117,000, respectively, of equipment, consulting and other services from Grand
Media and Electronics Distributing, Inc. (Grand Media). The Company's Chief
Executive Officer is the Chairman and Chief Executive Officer of Grand Media's
parent company.
 
(3) LONG-TERM DEBT TO SHAREHOLDERS
 
     DUE TO OFFICER AND SHAREHOLDER -- The amount due under this obligation was
$370,125 at January 1, 1995. Interest accrued at an annual rate of 6% and the
obligation was repaid during the year ended December 31, 1995.
 
     PROMISSORY NOTES TO SHAREHOLDERS -- The aggregate amount of promissory
notes to shareholders was $1,262,000 at January 1, 1995. Interest accrued at the
annual rate of 9.25% and was paid quarterly commencing December 31, 1994. In
addition, the Company issued to shareholders 871,500 shares of common stock
valued at $1,452,500 ($1.67 per share), which was recorded as a long-term debt
discount and amortized over the life of the debt, creating an effective interest
rate of approximately 84%.
 
     On April 7, 1995, the holders of $1,222,500 of promissory notes made an
irrevocable election, effective upon the effective date of an initial public
offering, to convert their notes into shares of the Company's common stock at a
conversion price of $2.67 per share. The Company recorded the conversion as an
extinguishment of debt, which resulted in an extraordinary charge to earnings of
$1,053,128 at the date of conversion.
 
(4) SHAREHOLDERS' EQUITY
 
     ORIGINAL ISSUANCES -- At the inception and during the development of the
Company, 2,362,500 shares of common stock were issued for consideration ranging
from $0 to $.95 per share.
 
     PRIVATE PLACEMENT -- The Company sold 606,900 shares of common stock at
$1.67 per share in a private placement during 1994. This private placement
provided the Company $969,000 in net proceeds.
 
     DEBT ISSUANCE -- In connection with the issuance of certain promissory
notes (see Note 3), the Company issued 871,500 shares (valued at $1.67 per
share) of common stock to the noteholders.
 
     INITIAL PUBLIC STOCK OFFERING -- On April 7, 1995, the Securities and
Exchange Commission declared effective a Registration Statement relating to the
initial public offering of 2,587,500 units at an offering price of $4.00 per
unit, including 337,500 units from the exercise of the underwriters'
overallotment option which occurred in May 1995. Each unit consisted of one
share of common stock and one Redeemable Class A Warrant. The Company received
net proceeds of $9,025,286 after the payment of $1,324,714 in related
underwriting discount and offering costs.
 
     EXERCISE OF WARRANTS -- In August 1995, the holders of 2,585,010 of the
Redeemable Class A Warrants (the Warrants) discussed above exercised the
Warrants at an exercise price of $5.50. A total of 2,490 warrants were not
exercised, and the Company redeemed these 2,490 warrants at $.01 per warrant.
The Company received net proceeds of $14,198,000 after the payment of $19,556 in
related costs.
 
(5) STOCK OPTIONS
 
     STOCK OPTION AND COMPENSATION PLAN -- The Company has adopted a Stock
Option and Compensation Plan (the Plan), pursuant to which options and other
awards to acquire an aggregate of 750,000 shares of the Company's common stock
may be granted to full-time employees of the Company. Stock options, stock
appreciation rights, restricted stock, other stock and cash awards may be
granted under the Plan.
 
     The Plan is administered by a stock option committee which has the
discretion to determine the number and purchase price of shares subject to stock
options, which may not be below 85% of the fair market value of
 
                                      F-10
<PAGE>   52
 
                             RAINFOREST CAFE, INC.
 
                   NOTES TO FINANCIAL STATEMENTS -- CONTINUED
 
the common stock on the date granted, the term of each option, and the time or
times during its term when the option becomes exercisable. During the year ended
December 31, 1995, 729,000 options were granted at prices of $3.40 and $13.60
per share.
 
     During 1995, 1,500 options were canceled and no options expired and, as of
December 31, 1995, 60,000 options were exercisable.
 
     OTHER STOCK OPTIONS -- As of its inception (February 3, 1994), the Company
granted options to acquire an aggregate of 300,000 shares of common stock with
an exercise price of $.01 per share to two of its employees. Of the options
granted, 262,500 are to an employee who is an officer and director of the
Company. These options vest on a pro rata basis on the first, second and third
anniversaries of the grant and are exercisable for a period of ten years from
the date of grant. As of December 31, 1995, 12,500 of these options had been
exercised and 87,500 options were exercisable, and no options were canceled
during the year ended December 31, 1995.
 
     During the year ended December 31, 1995, the Company granted options to
acquire an aggregate of 75,000 shares of common stock with an exercise price of
$3.40 per share to two of its outside directors. These options vest on a pro
rata basis over three years and are exercisable for a period of ten years from
the date of grant. No options were canceled or expired during the year ended
December 31, 1995 and, as of December 31, 1995, no options were exercisable.
 
     WARRANTS -- In connection with its initial public offering on April 7,
1995, the Company issued a warrant to the underwriters to purchase 225,000
shares of common stock at $4.80 per share. The warrant becomes exercisable on
April 7, 1996 and is exercisable until April 2000.
 
(6) COMMITMENTS AND CONTINGENCIES
 
     OPERATING LEASES -- The Company has entered into various operating leases
for its existing and future units which typically have an initial lease term of
ten years with an option for renewal. All of these leases contain provisions for
contingent rentals based on a percentage of gross revenues, as defined, and
contain renewal options and provisions for payments of real estate taxes,
insurance and common area costs. In addition, certain of the leases provide for
tenant inducements and rent abatement.
 
     Total rent expense, including common area costs, real estate taxes and
percentage rent, was $260,000 and $793,000 for the period from February 3, 1994
(inception) and for the year ended December 31, 1995 through January 1, 1995,
respectively.
 
     Future minimum rental payments (including six units which are not yet open
and excluding percentage rents) are as follows:
 
<TABLE>
        <S>                                                                 <C>
        Fiscal year 1996.................................................   $ 1,885,000
        Fiscal year 1997.................................................     6,409,000
        Fiscal year 1998.................................................     6,409,000
        Fiscal year 1999.................................................     6,409,000
        Fiscal year 2000.................................................     6,381,000
        Thereafter.......................................................    35,830,000
                                                                            -----------
             Total.......................................................   $63,323,000
                                                                            ===========
</TABLE>
 
     EMPLOYMENT AGREEMENTS -- The Company entered into employment agreements
with two of its officers which require the payment of annual compensation of
$120,000 and $160,000 per year for up to three years and include bonus
provisions. If terminated by the Company during this period, the employees are
entitled to up to one year's base compensation.
 
                                      F-11
<PAGE>   53
 
                             RAINFOREST CAFE, INC.
 
                   NOTES TO FINANCIAL STATEMENTS -- CONTINUED
 
(7) INCOME TAXES
 
     Deferred income taxes are provided for differences between the financial
reporting basis and tax basis of the Company's assets and liabilities at
currently enacted tax rates. As of December 31, 1995, the Company has recorded a
full valuation allowance against the net deferred tax asset due to the
uncertainty of realizing the related benefits. The tax effect of significant
temporary differences representing deferred tax assets and liabilities are as
follows:
 
<TABLE>
<CAPTION>
                                                                 JANUARY 1,    DECEMBER 31,
                                                                    1995           1995
                                                                 ----------    ------------
        <S>                                                      <C>           <C>
        Preopening costs.......................................  $   38,000     $ (191,000)
        Accelerated depreciation...............................     (29,000)       (49,000)
        Landlord inducements...................................          --        175,000
        Net operating loss carryforwards.......................     560,000        139,000
        Other..................................................      13,000         27,000
        Valuation allowance....................................    (582,000)      (101,000)
                                                                  ---------      ---------
             Net deferred taxes................................  $       --     $       --
                                                                  =========      =========
</TABLE>
 
     The reduction in the valuation allowance was due primarily to the
utilization of net operating loss carryforwards during 1995. As of December 31,
1995, the Company had net operating loss carryforwards of approximately
$350,000, which, if not used, will expire in 2009.
 
(8) SUBSEQUENT EVENT
 
     On January 16, 1996, the Securities and Exchange Commission declared
effective a Registration Statement relating to the public offering of 4,140,000
shares of common stock at an offering price of $19.00 per share, including
540,000 shares of common stock from the exercise of the underwriters'
overallotment option, which occurred in late January 1996. The Company received
net proceeds of $73.6 million after the payment of approximately $5.1 million in
related underwriting discount and offering costs. The proceeds from the offering
will be used to finance the development of additional facilities and for working
capital.
 
     On May 21, 1996, the Company's Board of Directors approved a three-for-two
stock split in the form of a fifty percent stock dividend which has been
retroactively reflected in the accompanying financial statements.
 
                                      F-12
<PAGE>   54
 
                             RAINFOREST CAFE, INC.
 
                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                                       JUNE 30,
                                                                                         1996
                                                                     DECEMBER 31,    ------------
                                                                         1995
                                                                     ------------    (UNAUDITED)
<S>                                                                  <C>             <C>
                              ASSETS
CURRENT ASSETS:
  Cash and cash equivalents.......................................   $ 16,323,178    $ 76,593,268
  Accounts receivable and other...................................      1,447,610       2,628,811
  Inventories.....................................................      1,075,857       1,474,510
  Preopening expenses.............................................        514,636       1,738,755
                                                                      -----------    ------------
       Total current assets.......................................     19,361,281      82,435,344
PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET...............     11,847,675      32,550,872
                                                                      -----------    ------------
                                                                     $ 31,208,956    $114,986,216
                                                                      ===========    ============
               LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable................................................   $  3,213,330    $  7,140,322
  Accrued expenses --
     Payroll and payroll taxes....................................        288,758         164,194
     Other........................................................        368,849         943,181
                                                                      -----------    ------------
       Total current liabilities..................................      3,870,937       8,247,697
DEFERRED RENT.....................................................        982,638       3,536,704
                                                                      -----------    ------------
       Total liabilities..........................................      4,853,575      11,784,401
                                                                      -----------    ------------
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS' EQUITY:
  Common stock, no par value, 50,000,000 shares authorized;
     9,484,347 and 13,937,055 shares issued and outstanding.......     27,867,419     103,332,572
  Accumulated deficit.............................................     (1,512,038)       (130,757)
                                                                      -----------    ------------
       Total shareholders' equity.................................     26,355,381     103,201,815
                                                                      -----------    ------------
                                                                     $ 31,208,956    $114,986,216
                                                                      ===========    ============
</TABLE>
 
      The accompanying notes are an integral part of these balance sheets.
 
                                      F-13
<PAGE>   55
 
                             RAINFOREST CAFE, INC.
 
                            STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                        TWENTY-SIX WEEKS ENDED
                                                                      --------------------------
                                                                        JULY 2,       JUNE 30,
                                                                         1995           1996
                                                                      -----------    -----------
<S>                                                                   <C>            <C>
REVENUES:
  Restaurant sales.................................................   $ 3,311,642    $10,312,041
  Retail sales.....................................................     1,182,330      2,502,320
                                                                      -----------    -----------
     Total revenues................................................     4,493,972     12,814,361
                                                                      -----------    -----------
COSTS AND EXPENSES:
  Food and beverage costs..........................................       958,104      2,624,228
  Cost of retail goods sold........................................       587,130      1,137,451
  Restaurant operating expenses....................................     1,839,420      5,097,875
  Retail operating expenses........................................       339,376        831,929
  Depreciation and amortization....................................       154,130        604,879
  Preopening amortization..........................................            --        341,738
                                                                      -----------    -----------
     Total costs and expenses......................................     3,878,160     10,638,100
                                                                      -----------    -----------
     Restaurant and retail operating income........................       615,812      2,176,261
                                                                      -----------    -----------
OTHER EXPENSES
  General, administrative and development..........................       477,349      1,981,723
  Interest income..................................................       (91,596)    (1,936,743)
  Interest expense, including amortization of loan discount........       228,149             --
                                                                      -----------    -----------
     Total other expenses..........................................       613,902         44,980
                                                                      -----------    -----------
Income before income taxes and extraordinary item..................         1,910      2,131,281
Provision for income taxes.........................................            --        750,000
                                                                      -----------    -----------
Income before extraordinary item...................................         1,910      1,381,281
EXTRAORDINARY ITEM.................................................     1,053,128             --
                                                                      -----------    -----------
     Net income (loss).............................................   $(1,051,218)   $ 1,381,281
                                                                      ===========    ===========
                                                                            $0.00          $0.10
Net income per common share before extraordinary item..............   ===========    ===========
Net income (loss) per common share.................................        $(0.14)         $0.10
                                                                      ===========    ===========
                                                                        7,630,308     14,026,655
WEIGHTED AVERAGE SHARES OUTSTANDING................................   ===========    ===========
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-14
<PAGE>   56
 
                             RAINFOREST CAFE, INC.
 
                            STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                      TWENTY-SIX WEEKS ENDED
                                                                   -----------------------------
                                                                   JULY 2, 1995    JUNE 30, 1996
                                                                   ------------    -------------
<S>                                                                <C>             <C>
OPERATING ACTIVITIES:
  Net income (loss)..............................................  $(1,051,218)    $   1,381,281
  Adjustments to reconcile net income (loss) to cash flows
     provided by (used in) operating activities --
       Depreciation and amortization.............................      158,535         1,147,994
       Amortization of long-term debt discount...................      186,189                --
       Extinguishment of debt -- long-term debt discount.........    1,053,128                --
       Loss on sale of equipment.................................        1,763                --
       Change in operating assets and liabilities --
          Accounts receivable and other..........................     (349,855)         (658,534)
          Inventories............................................       60,508          (398,653)
          Preopening expenses....................................           --        (1,542,885)
          Accounts payable.......................................      526,476         3,926,992
          Accrued expenses.......................................      (37,976)        1,093,816
                                                                   -----------      ------------
       Net cash provided by operating activities.................      547,550         4,950,011
                                                                   -----------      ------------
INVESTING ACTIVITIES:
  Proceeds from sale of equipment................................        4,500                --
  Purchases of property, equipment and leasehold improvements,
     net.........................................................   (1,647,285)      (21,728,359)
                                                                   -----------      ------------
       Net cash used in financing activities.....................   (1,642,785)      (21,728,359)
                                                                   -----------      ------------
FINANCING ACTIVITIES:
  Payments on long-term debt to stockholders.....................     (509,625)               --
  Proceeds from the issuance of debt to shareholders.............      100,000                --
  Proceeds from the sale of common stock, net....................    9,025,286        73,550,734
  Proceeds from stock options exercised..........................           --           267,464
  Proceeds from warrants exercised...............................           --         1,002,907
  Tenant allowances collected....................................           --         2,227,333
                                                                   -----------      ------------
       Net cash provided by financing activities.................    8,615,661        77,048,438
                                                                   -----------      ------------
INCREASE IN CASH AND CASH EQUIVALENTS............................    7,520,426        60,270,090
CASH AND CASH EQUIVALENTS, beginning of period...................      465,967        16,323,178
                                                                   -----------      ------------
CASH AND CASH EQUIVALENTS, ending of period......................  $ 7,986,393     $  76,593,268
                                                                   ===========      ============
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Cash paid during the period for --
     Interest....................................................  $    85,922     $          --
     Income taxes................................................           --            45,000
  Noncash investing and financing activities --
     Conversion of debt to common stock..........................      169,372                --
</TABLE>
 
  These accompanying notes are an integral part of these financial statements.
 
                                      F-15
<PAGE>   57
 
                             RAINFOREST CAFE, INC.
 
                    NOTES TO CONDENSED FINANCIAL STATEMENTS
                                 JUNE 30, 1996
                                  (UNAUDITED)
 
(1) BASIS OF FINANCIAL STATEMENT PRESENTATION
 
     The accompanying unaudited condensed financial statements have been
prepared by the Company pursuant to the rules and regulations of the Securities
and Exchange Commission. Certain information and footnote disclosure normally
included in financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted pursuant to such rules and
regulations. Although management believes that the disclosures are adequate to
make the information presented not misleading, it is suggested that these
interim condensed financial statements be read in conjunction with the Company's
most recent audited financial statements and notes thereto. In the opinion of
management, all adjustments (which include only normal recurring adjustments)
necessary for a fair presentation of the financial position, results of
operations and cash flows for the interim periods presented have been made.
Operating results for the twenty-six weeks ended June 30, 1996 are not
necessarily indicative of the results that may be expected for the fiscal year
ending December 29, 1996.
 
(2) COMPLETED STOCK OFFERING AND STOCK SPLIT
 
     In January 1996, the Company completed a secondary offering of 4,140,000
shares of common stock at an offering price of $19.00 per share, including
540,000 shares from the exercise of the Underwriters' overallotment option. The
Company received net proceeds of approximately $73.6 million after the payment
of approximately $5.1 million in related underwriting discount and offering
costs. On May 21, 1996, the Company's Board of Directors approved a
three-for-two stock split in the form of a fifty percent stock dividend. The
stock split has been retroactively reflected in the accompanying financial
statements and disclosures.
 
(3) INCOME (LOSS) PER COMMON SHARE
 
     Income (loss) per common share is based on the weighted average number of
common shares outstanding during each period. However, pursuant to certain rules
of the Securities and Exchange Commission, the calculations for the twenty-six
week period ended July 2, 1995 also includes equity securities, including
options and warrants, issued within one year of an initial public offering with
an issue price less than the initial public offering price, even if the effect
is anti-dilutive. The treasury stock approach was used in determining the
dilutive effect of such issuances. Common stock equivalents (other than those
issued within one year of an initial public offering with an issue price less
than the initial public offering price) including options and warrants are
assumed to be exercised or converted into common shares at the beginning of each
period unless the aggregate effect of such inclusion is anti-dilutive. Primary
and fully diluted income (loss) per share are the same.
 
(4) INCOME TAXES
 
     As of December 31, 1995, the Company had a net operating loss carryforward
of approximately $350,000 which, if not used, would have expired in 2009. At
June 30, 1996, the net operating loss carryforward was exhausted and the Company
recorded a provision for federal and state income taxes of $750,000.
 
                                      F-16
<PAGE>   58
 
             ------------------------------------------------------
             ------------------------------------------------------
 
     No dealer, sales representative or any other person has been authorized to
give any information or to make any representations in connection with this
offering other than those contained in this Prospectus, and, if given or made,
such information or representations must not be relied upon as having been
authorized by the Company or any of the Underwriters. This Prospectus does not
constitute an offer to sell or a solicitation of an offer to buy any securities
other than the shares of Common Stock to which it relates or an offer to, or a
solicitation of, any person in any jurisdiction in which such an offer or
solicitation would be unlawful. Neither the delivery of this Prospectus nor any
sale made hereunder shall, under any circumstances, create any implication that
there has been no change in the affairs of the Company since the date hereof or
that the information contained herein is correct as of any time subsequent to
the date hereof.
 
                          ----------------------------
 
                               TABLE OF CONTENTS
 
                          ----------------------------
 
<TABLE>
<CAPTION>
                                        Page
                                        ----
<S>                                     <C>
Prospectus Summary.....................   3
Risk Factors...........................   6
Use of Proceeds........................  11
Price Range of Common Stock............  11
Dividend Policy........................  11
Capitalization.........................  12
Selected Financial Data................  13
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations...........................  14
Business...............................  20
Management.............................  29
Certain Transactions...................  34
Principal and Selling Shareholders.....  36
Description of Securities..............  37
Transfer Agent and Registrar...........  37
Reports to Shareholders................  37
Underwriting...........................  38
Legal Matters..........................  39
Experts................................  39
Additional Information.................  40
Index to Financial Statements.......... F-1
</TABLE>
 
             ------------------------------------------------------
             ------------------------------------------------------
             ------------------------------------------------------
             ------------------------------------------------------
 
   
                                2,750,000 SHARES
    
 
                                [RAINFOREST LOGO]
 
                                  COMMON STOCK
 
                            ------------------------
 
                                   PROSPECTUS
 
                            ------------------------
                             MONTGOMERY SECURITIES
                                 DAIN BOSWORTH
                                  INCORPORATED
                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
                         LADENBURG, THALMANN & CO. INC.
 
                                           , 1996
 
             ------------------------------------------------------
             ------------------------------------------------------
<PAGE>   59
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
     The estimated expenses in connection with the issuance and distribution of
the shares of Common Stock registered hereby other than underwriting discounts
and fees, are set forth in the following table:
 
   
<TABLE>
        <S>                                                                   <C>
        SEC registration fee...............................................   $ 29,444
        NASD filing fee....................................................      8,155
        Nasdaq listing fee.................................................      7,500
        Legal fees and expenses............................................    125,000
        Accounting fees and expenses.......................................     70,000
        Blue Sky fees and expenses.........................................     20,000
        Transfer agent fees and expenses...................................     10,000
        Printing and engraving expenses....................................    125,000
        Miscellaneous......................................................      4,901
                                                                              --------
             Total:........................................................   $400,000
                                                                              ========
</TABLE>
    
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     The Company is governed by Minnesota Statutes Chapter 302A. Minnesota
Statutes Section 302A.521 provides that a corporation shall indemnify any person
made or threatened to be made a party to any proceeding by reason of the former
or present official capacity of such person against judgments, penalties, fines,
including, without limitation, excise taxes assessed against such person with
respect to an employee benefit plan, settlements, and reasonable expenses,
including attorney's fees and disbursements, incurred by such person in
connection with the proceeding, if, with respect to the acts or omissions of
such person complained of in the proceeding, such person has not been
indemnified by another organization or employee benefit plan for the same
expenses with respect to the same acts or omissions; acted in good faith;
received no improper personal benefit and Section 302A.255, if applicable, has
been satisfied; in the case of a criminal proceeding, had no reasonable cause to
believe the conduct was unlawful; and in the case of acts or omissions by
persons in their official capacity for the corporation, reasonably believed that
the conduct was in the best interests of the corporation, or in the case of acts
or omissions by persons in their capacity for other organizations, reasonably
believed that the conduct was not opposed to the best interests of the
corporation. Subdivision 4 of Section 302A.521 of the Minnesota Statutes
provides that a company's articles of incorporation or bylaws may prohibit such
indemnification or place limits upon the same. The Company's articles and bylaws
do not include any such prohibition or limitation. As a result, the Company is
bound by the indemnification provisions set forth in Section 302A.521 of the
Minnesota Statutes.
 
     As permitted by Section 302A.251 of the Minnesota Statutes, the Articles of
Incorporation of the Company provide that a director shall have no personal
liability to the Company and its shareholders for breach of his fiduciary duty
as a director, to the fullest extent permitted by law. The Underwriting
Agreement contains provisions under which the Company, on the one hand, and the
Underwriters, on the other hand, have agreed to indemnify each other (including
officers and directors of the Company and the Underwriters, and any person who
may be deemed to control the Company or the Underwriters) against certain
liabilities, including liabilities under the Securities Act of 1933, as amended.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
 
     In connection with the initial capitalization of the Company during various
dates in February and March 1994, the Company sold an aggregate 1,575,000 shares
of Common Stock to certain "Accredited Investors" as defined in Regulation D of
the Securities Act of 1933, as amended (the "Securities Act"), for a total
aggregate consideration of $1,000,050. No underwriter was involved in such
offering. The Company believes
 
                                      II-1
<PAGE>   60
 
that each and every such sale of such securities was exempt from registration
pursuant to Section 4(2) of the Securities Act.
 
     On May 31, 1994, the Company sold an aggregate of 394,600 shares of Common
Stock to certain Accredited Investors (as defined in Regulation D of the
Securities Act) for a total aggregate consideration of $986,500. In connection
with such transaction, the Company paid $30,500 in commissions to Marche
Securities, Inc., placement agent for such offering. On October 12, 1994, the
Company sold 10,000 shares of Common Stock to an Accredited Investor for a total
aggregate consideration of $25,000. Pursuant to Rule 502 of Regulation D of the
Securities Act, such sale of securities is integrated with the private placement
relating to the May 31, 1994 sale. The Company believes that each and every such
sale of such securities was exempt from registration pursuant to Rules 505 and
506 of Regulation D of the Securities Act.
 
     In August, September and October of 1994, the Company sold to certain
existing shareholders of the Company an aggregate of 581,000 shares of Common
Stock and an aggregate principal amount of $1,262,000 of promissory notes for a
total aggregate consideration of $1,262,000. No underwriter was involved in such
offering. The Company believes that each and every such sale of such securities
was exempt from registration pursuant to Rules 505 and 506 of Regulation D of
the Securities Act.
 
     On April 7, 1995, the Company converted an aggregate of $1,222,500
principal amount of promissory notes into 305,625 shares of Common Stock at a
conversion price of $4.00 per share. No underwriter was involved in such
offering. The Company believes that each and every such sale of such securities
was exempt from registration pursuant to Section 4(2) of the Securities Act.
 
     The foregoing share amounts and share prices have not been adjusted to give
effect to the Company's 3-2 stock split effective July 1, 1996.
 
ITEM 16. EXHIBITS.
 
   
<TABLE>
<CAPTION>
NUMBER                                        DESCRIPTION
- -------   ------------------------------------------------------------------------------------
<S>       <C>
  1.1     Form of Underwriting Agreement.
  3.1     Articles of Incorporation, as amended.(1)
  3.2     By-laws.(1)
  5       Opinion of Maslon Edelman Borman & Brand, a Professional Limited Liability
          Partnership.
 10.1     Lease Agreement by and between Mall of America, Inc. and the Company dated
          March 31, 1994.(1)
 10.2     Lease Agreement by and between the Company and Woodfield Mall dated April 1995.(3)
 10.3     Lease Agreement by and between the Company and Walt Disney World dated
          September 6, 1995.(4)
 10.4     Company's 1995 Stock Option and Compensation Plan.(1)
 10.5     Employment Agreement dated February 1, 1995 by and between the Company and Steven W.
          Schussler.(1)
 10.6     Employment Agreement dated April 6, 1995 by and between the Company and Martin J.
          O'Dowd.(1)
 10.7     Indemnification Agreement dated April 6, 1995 by and between the Company and Steven
          Schussler.(1)
 10.8     Form of Director Stock Option Agreement dated April 7, 1995.(1)
 10.9     Form of Escrow Agreement dated April 7, 1995 by and among the Company, the
          Commissioner of Commerce of the State of Minnesota, Lyle Berman, Steve Schussler,
          Ercu Ucan, David Rogers and Joel Waller.(1)
 10.10    Lease Agreement by and between the Company and Trump Taj Mahal Associates dated
          December 6, 1995.(4)
</TABLE>
    
 
                                      II-2
<PAGE>   61
 
<TABLE>
<CAPTION>
NUMBER                                        DESCRIPTION
- -------   ------------------------------------------------------------------------------------
<S>       <C>
 21.      Subsidiaries of Company.(2)
 23.1     Consent of Maslon Edelman Borman & Brand, a Professional Limited Liability
          Partnership.
 23.2     Consent of Lund Koehler Cox & Company, PLLP.(2)
 23.3     Consent of Arthur Andersen LLP.(2)
 25.1     Powers of Attorney.(2)
</TABLE>
 
- -------------------------
(1) Previously filed with Registration Statement on Form SB-2, File No.
    33-89256C.
 
(2) Previously filed with Registration Statement on Form S-1, File No.
    333-10891.
 
(3) Previously filed as an exhibit to the Company's Form 10-QSB for the quarter
    ended April 2, 1995.
 
(4) Previously filed with Registration Statement on Form S-1, File No. 33-99836.
 
ITEM 17. UNDERTAKINGS.
 
     The undersigned Company hereby undertakes:
 
          (1) To file, during any period in which offers or sales are being
     made, a post-effective amendment to this registration statement (i) to
     include any prospectus required by Section 10(a)(3) of the Securities Act;
     (ii) to reflect in the prospectus any facts or events arising after the
     effective date of the registration statement (or the most recent
     post-effective amendment thereof) which, individually or in the aggregate,
     represent a fundamental change in the information in the registration
     statement; and (iii) to include any material information with respect to
     the plan of distribution not previously disclosed in the registration
     statement or any material change to such information in the registration
     statement.
 
          (2) Insofar as indemnification for liabilities arising under the
     Securities Act may be permitted to directors, officers and controlling
     persons of the registrant pursuant to the foregoing provisions or
     otherwise, the registrant has been advised that in the opinion of the
     Securities and Exchange Commission such indemnification is against public
     policy as expressed in the Securities Act and is, therefore, unenforceable.
     In the event that a claim for indemnification against such liabilities
     (other than the payment by the registrant of expenses incurred or paid by a
     director, officer or controlling person of the registrant in the successful
     defense of any action, suit or proceeding) is asserted by such director,
     officer or controlling person in connection with the securities being
     registered, the registrant will, unless in the opinion of its counsel the
     matter has been settled by controlling precedent, submit to a court of
     appropriate jurisdiction the question whether such indemnification by it is
     against public policy as expressed in the Securities Act and will be
     governed by the final adjudication of such issue.
 
          (3) That, for purposes of determining any liability under the
     Securities Act, the information omitted from the form of prospectus filed
     as part of this registration statement in reliance upon Rule 430A and
     contained in a form of prospectus filed by the registrant under Rule
     424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be
     part of this registration statement as of the time it was declared
     effective.
 
          (4) That, for the purpose of determining any liability under the
     Securities Act, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-3
<PAGE>   62
 
                                   SIGNATURES
 
   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 2 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized in the City of
Minneapolis, State of Minnesota, on September 18, 1996.
    
 
                                          RAINFOREST CAFE, INC.
                                            Registrant
 
                                          By:              *
 
                                            ------------------------------------
                                            Name: Martin J. O'Dowd
                                            Title: President
 
   
     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below on the 18th day of September, 1996
by the following persons in the capacities indicated:
    
 
<TABLE>
<CAPTION>
                  SIGNATURE                                         TITLE
- ---------------------------------------------   ----------------------------------------------
<C>                                             <S>
                      *                         
- ---------------------------------------------   Chairman of the Board, Chief Executive
                 Lyle Berman                      Officer, and Secretary (executive officer)

                      *
- ---------------------------------------------   Executive Vice President and Director
             Steven W. Schussler

                      *
- ---------------------------------------------   President, Chief Operating Officer and
              Martin J. O'Dowd                    Director

                      *
- ---------------------------------------------   Executive Vice President and Director
                  Ercu Ucan

                      *
- ---------------------------------------------   Director
              David W. Anderson

            /s/ KENNETH W. BRIMMER
- ---------------------------------------------   Director
             Kenneth W. Brimmer

                      *
- ---------------------------------------------   Director
               David L. Rogers

                      *
- ---------------------------------------------   Director
               Joel N. Waller

                      *
- ---------------------------------------------   Chief Financial Officer (financial officer and
               Mark S. Robinow                    accounting officer)
</TABLE>
 
*By: /s/ KENNETH W. BRIMMER
     ------------------------------------------------------
     Kenneth W. Brimmer
     Attorney-in-Fact
 
                                      II-4
<PAGE>   63
 
                                    EXHIBITS
 
<TABLE>
<CAPTION>
NUMBER                                     DESCRIPTION                                     PAGE
- ------    ------------------------------------------------------------------------------   ----
<S>      <C>
  1.1     Form of Underwriting Agreement
  5.      Opinion of Maslon Edelman Borman & Brand, a Professional Limited Liability
          Partnership
 23.1     Consent of Maslon Edelman Borman & Brand, a Professional Limited Liability
          Partnership (included in Exhibit 5)
</TABLE>
 
                                      II-5

<PAGE>   1


                                2,750,000 Shares

                             Rainforest Cafe, Inc.

                                  Common Stock

                             UNDERWRITING AGREEMENT


                                                              ____________, 1996



MONTGOMERY SECURITIES
DAIN BOSWORTH INCORPORATED
DONALDSON, LUFKIN & JENRETTE
     SECURITIES CORPORATION
LADENBURG, THALMANN & CO., INC.
c/o Montgomery Securities
600 Montgomery Street
San Francisco, California 94111



Dear Sirs:

     SECTION 1.  Introductory.  Rainforest Cafe, Inc., a Minnesota
corporation (the "Company"), proposes to issue and sell 2,550,000 shares of
its authorized but unissued Common Stock (the "Common Stock"), and certain
shareholders of the Company named in Schedule B annexed hereto (the "Selling
Shareholders") propose to sell an aggregate of 200,000 Shares of the
Company's issued and outstanding Common Stock to you (the "Underwriters") in
the manner set forth in Schedules A and B annexed hereto.  Said aggregate of
2,750,000 shares are herein called the "Firm Common Shares."  In addition,
the Company and the shareholder of the Company named in Schedule C hereto
(the "Optional Selling Shareholder") propose to grant to the Underwriters an
option to purchase up to 387,500 and 25,000, respectively, additional shares
of Common Stock (the "Optional Common Shares"), as provided in Section 5
hereof.  The Firm Common Shares and, to the extent such option is exercised,
the Optional Common Shares are hereinafter collectively referred to as the
"Common Shares."

     You have advised the Company and the Selling Shareholders that the
Underwriters propose to make a public offering of their respective portions
of the Common Shares on the effective date of the registration statement
hereinafter referred to, or as soon thereafter as in your judgment is
advisable.


<PAGE>   2



     The Company and each of the Selling Shareholders hereby confirm their
respective agreements with respect to the purchase of the Common Shares by
the Underwriters as follows:

     SECTION 2.  Representations and Warranties of the Company.  The Company
hereby represents and warrants to the several Underwriters that:

                (a) A registration statement on Form S-1 (File No.333-10891)
           with respect to the Common Shares has been prepared by the Company
           in conformity with the requirements of the Securities Act of 1933,
           as amended (the "Act"), and the rules and regulations (the "Rules
           and Regulations") of the Securities and Exchange Commission (the
           "Commission") thereunder, and has been filed with the Commission.
           The Company has prepared and has filed prior to the effective date
           of such registration statement amendments to such registration
           statement, which amendments have been similarly prepared.  There
           have been delivered to you two conformed copies of such
           registration statement and amendments, together with two copies of
           each exhibit filed therewith.  Conformed copies of such
           registration statement and amendments (but without exhibits) and
           of the related preliminary prospectus have been delivered to you
           in such reasonable quantities as you have requested for each of
           the Underwriters.  The Company will next file with the Commission
           one of the following: (i) prior to the effectiveness of such
           registration statement, a further amendment thereto, including the
           form of final prospectus, (ii) a final prospectus in accordance
           with Rules 430A and 424(b) of the Rules and Regulations, or (iii)
           a term sheet (the "Term Sheet") as described in and in accordance
           with Rules 430A and 424(b) of the Rules and Regulations.  As
           filed, the final prospectus, if one is used, or the Term Sheet and
           Preliminary Prospectus (as defined herein), if a prospectus is not
           used, shall include all Rule 430A Information (as defined herein)
           and, except to the extent that you shall agree in writing to a
           modification, shall be in all substantive respects in the form
           furnished to you prior to the date and time that this Agreement
           was executed and delivered by the parties hereto, or, to the
           extent not completed at such date and time, shall contain only
           such specific additional information and other changes (beyond
           that contained in the latest Preliminary Prospectus) as the
           Company shall have previously advised you in writing would be
           included or made therein.

                The term "Registration Statement" as used in this Agreement
           shall mean such registration statement at the time such
           registration statement becomes effective and, in the event any
           post-effective amendment thereto becomes effective prior to the
           First Closing Date (as hereinafter defined), shall also mean such
           registration statement as so amended; provided, however, that such
           term shall also include:  (i) all Rule 430A Information deemed to
           be included in such registration statement at the time such
           registration statement becomes effective as provided by Rule 430A
           of the Rules and Regulations and (ii) a registration statement, if
           any, filed pursuant to Rule 462(b) of the Rules and Regulations



                                      2


<PAGE>   3

           relating to the Common Shares.  The term "Preliminary Prospectus"
           shall mean any preliminary prospectus referred to in the preceding
           paragraph and any preliminary prospectus included in the
           Registration Statement at the time it becomes effective that omits
           Rule 430A Information.  The term "Prospectus" as used in this
           Agreement shall mean either (i) the prospectus relating to the
           Common Shares in the form in which it is first filed with the
           Commission pursuant to Rule 424(b) of the Rules and Regulations
           or, (ii) if a Term Sheet is not used and no filing pursuant to
           Rule 424(b) of the Rules and Regulations is required, the form of
           final prospectus included in the Registration Statement at the
           time such registration statement becomes effective, or (iii) if a
           Term Sheet is used, the Term Sheet in the form in which it is
           first filed with the Commission pursuant to Rule 424(b) of the
           Rules and Regulations, together with the Preliminary Prospectus
           included in the Registration Statement at the time it becomes
           effective.  The term "Rule 430A Information" means information
           with respect to the Common Shares and the offering thereof
           permitted to be omitted from the Registration Statement when it
           becomes effective pursuant to Rule 430A of the Rules and
           Regulations.

                (b) The Commission has not issued any order preventing or
           suspending the use of any Preliminary Prospectus, and each
           Preliminary Prospectus has conformed in all material respects to
           the requirements of the Act and the Rules and Regulations and as
           of its date, has not included any untrue statement of a material
           fact or omitted to state a material fact necessary to make the
           statements therein, in the light of the circumstances under which
           they were made, not misleading; and at the time the Registration
           Statement becomes effective, and at all times subsequent thereto
           up to and including each Closing Date hereinafter mentioned, the
           Registration Statement and Prospectus, and any amendments or
           supplements thereto, will contain all material statements and
           information required to be included therein by the Act and the
           Rules and Regulations and will in all material respects conform to
           the requirements of the Act and the Rules and Regulations, and
           neither the Registration Statement nor the Prospectus, nor any
           amendment or supplement thereto, will include any untrue statement
           of a material fact or omit to state a material fact required to be
           stated therein or necessary to make the statements therein not
           misleading; provided, however, no representation or warranty
           contained in this subsection 2(b) shall be applicable to
           information contained in or omitted from any Preliminary
           Prospectus, the Registration Statement, the Prospectus or any such
           amendment or supplement in reliance upon and in conformity with
           written information furnished to the Company by or on behalf of
           any Underwriters directly for use in the preparation thereof.

                (c) Any term sheet and prospectus subject to completion
           provided by the Company to the Underwriters for use in connection
           with the offering and sale of the Shares pursuant to Rule 434
           under the Act together are not materially

                                      3



<PAGE>   4

           different from the prospectus included in the Registration
           Statement (exclusive of any information deemed a part thereof by
           virtue of Rule 434(d)).

                (d) The Company does not own or control, directly or
           indirectly, any corporation, association or other entity other
           than the subsidiaries listed in Schedule D.  The Company and each
           of its subsidiaries has been duly incorporated and is validly
           existing as a corporation in good standing under the laws of its
           jurisdiction of incorporation, with full power and authority
           (corporate and other) to own and lease its properties and conduct
           its business as described in the Prospectus; the Company and each
           of its subsidiaries is in possession of and operating in
           compliance with all authorizations, licenses, permits, consents,
           certificates and orders material to the conduct of its business as
           of the date hereof, all of which are valid and in full force and
           effect; the Company and each of its subsidiaries is duly qualified
           to do business and in good standing as a foreign corporation in
           each jurisdiction in which the ownership or leasing of properties
           or the conduct of its business as it is presently being conducted
           requires such qualification, except for jurisdictions in which the
           failure to so qualify would not have a material adverse effect
           upon the Company; and no proceeding has been instituted in any
           such jurisdiction, revoking, limiting or curtailing, or seeking to
           revoke, limit or curtail, such power and authority or
           qualification.  (Unless the context requires otherwise, references
           in this Agreement to the Company shall be deemed to include all of
           its subsidiaries.)

                (e) The Company has an authorized and outstanding capital
           stock as set forth in the Prospectus under "Capitalization"; the
           issued and outstanding shares of Common Stock have been duly
           authorized and validly issued, are fully paid and nonassessable,
           are duly listed on the Nasdaq National Market have been issued in
           compliance with all federal securities laws and all state
           securities laws of Minnesota and, in connection with the Company's
           prior public offerings, all other states, were not issued in
           violation of or subject to any preemptive rights or other rights
           to subscribe for or purchase securities.  The shares of Common
           Stock conform in all material respects to the description thereof
           contained in the Prospectus.  Except as disclosed in or
           contemplated by the Prospectus and the financial statements of the
           Company, and the related notes thereto, included in the
           Prospectus, the Company does not have outstanding any options to
           purchase, or any preemptive rights or other rights to subscribe
           for or to purchase, any securities or obligations convertible
           into, or any contracts or commitments to issue or sell, shares of
           its capital stock or any such options, rights, convertible
           securities or obligations.  The description of the Company's stock
           option, stock bonus and other stock plans or arrangements, and the
           options or other rights granted and exercised thereunder, set
           forth in the Prospectus complies in all material respects with the
           requirements of the Securities Exchange Act of 1934, as amended
           ("Exchange Act") to the extent relevant to the document in which
           such descriptions are contained.



                                      4


<PAGE>   5


                (f) The Common Shares to be sold by the Company have been
           duly authorized and, when issued, delivered and paid for in the
           manner set forth in this Agreement, will be duly authorized,
           validly issued, fully paid and nonassessable, and will conform to
           the description thereof contained in the Prospectus.  No
           preemptive rights or other rights to subscribe for or purchase
           exist with respect to the issuance and sale of the Common Shares
           by the Company pursuant to this Agreement.  No shareholder of the
           Company has any right which has not been waived to require the
           Company to register the sale of any shares owned by such
           shareholder under the Act in the public offering contemplated by
           this Agreement.  No further approval or authority of the
           shareholders or the Board of Directors of the Company will be
           required for the transfer and sale of the Common Shares to be sold
           by the Company and the Selling Shareholders as contemplated
           herein.

                (g) The Company has full legal right, power and authority to
           enter into this Agreement and perform the transactions
           contemplated hereby.  This Agreement has been duly authorized,
           executed and delivered by the Company and constitutes a valid and
           binding obligation of the Company enforceable in accordance with
           its terms.  The making and performance of this Agreement by the
           Company and the consummation of the transactions herein
           contemplated will not violate any provisions of the certificate of
           incorporation or bylaws, or other organizational documents, of the
           Company, and, except for breaches, violations or defaults that
           would not have a material adverse effect upon the Company, will
           not conflict with, result in the breach or violation of, or
           constitute, either by itself or upon notice or the passage of time
           or both, a default under any agreement, mortgage, deed of trust,
           lease, franchise, license, indenture, permit or other instrument
           to which the Company is a party or by which the Company or any of
           its properties may be bound or affected, any statute or any
           authorization, judgment, decree, order, rule or regulation of any
           court or any regulatory body, administrative agency or other
           governmental body applicable to the Company or any of its
           properties.  No consent, approval, authorization or other order of
           any court, regulatory body, administrative agency or other
           governmental body is required for the execution and delivery of
           this Agreement or the consummation of the transactions
           contemplated by this Agreement, except for compliance with the
           Act, the Blue Sky laws applicable to the public offering of the
           Common Shares by the several Underwriters and the clearance of
           such offering with the National Association of Securities Dealers,
           Inc. (the "NASD").

                (h) Arthur Andersen LLP and Lund Koehler Cox & Company, LLP
           who have expressed their opinion with respect to the financial
           statements and schedules filed with the Commission as a part of
           the Registration Statement and included in the Prospectus and in
           the Registration Statement, are independent accountants as
           required by the Act and the Rules and Regulations.



                                      5

<PAGE>   6


                (i) The financial statements and schedules of the Company,
           and the related notes thereto, included in the Registration
           Statement present fairly in all material respects the financial
           position of the Company as of the respective dates of such
           financial statements and schedules, and the results of operations
           and changes in financial position of the Company for the respective
           periods covered thereby.  Such statements, schedules and related
           notes have been prepared in accordance with generally accepted
           accounting principles applied on a consistent basis as certified by
           the independent accountants named in subsection 2(g).  No other
           financial statements or schedules are required to be included in the
           Registration Statement.  The selected financial data set forth in
           the Prospectus under the captions "Capitalization" and "Selected
           Financial Data" fairly present in all material respects the
           information set forth therein on the basis stated in the
           Registration Statement.

                (j) The Company maintains a system of internal accounting
           controls sufficient to provide reasonable assurance that (i)
           transactions are executed in accordance with management's general
           or specific authorizations; (ii) transactions are recorded as
           necessary to permit preparation of financial statements in
           conformity with generally accepted accounting principles and to
           maintain asset accountability; (iii) access to assets is permitted
           only in accordance with management's general or specific
           authorization; and (iv) the recorded accountability for assets is
           compared with the existing assets at reasonable intervals and
           appropriate action is taken with respect to any differences.

                (k) Except as disclosed in the Prospectus, and except as to
           defaults which individually or in the aggregate would not be
           material to the Company, the Company is not in violation or
           default of any provision of its certificate of incorporation or
           bylaws, or other organizational documents, and is not in breach of
           or default with respect to any provision of any agreement,
           judgment, decree, order, mortgage, deed of trust, lease,
           franchise, license, indenture, permit or other instrument to which
           it is a party or by which any of its properties are bound; and
           there does not exist any state of facts which constitutes an event
           of default on the part of the Company as defined in such documents
           or which, with notice or lapse of time or both, would constitute
           such an event of default.

                (l) There are no contracts or other documents required to be
           described in the Registration Statement or to be filed as exhibits
           to the Registration Statement by the Act or by the Rules and
           Regulations which have not been described or filed as required.
           The contracts so described in the Prospectus are in full force and
           effect on the date hereof; and neither the Company, nor to the
           best of the Company's knowledge, any other party is in breach of
           or default under any of such contracts.

                (m) There are no legal or governmental actions, suits or
           proceedings pending or, to the best of the Company's knowledge,
           threatened to which the 




                                      6

<PAGE>   7

           Company is or may be a party or of which property owned or leased by
           the Company is or may be the subject, or related to environmental or
           discrimination matters, which actions, suits or proceedings
           might, individually or in the aggregate, prevent or adversely affect
           the transactions contemplated by this Agreement or result in a
           material adverse change in the condition (financial or otherwise),
           properties, business of operations or prospects of the Company; and
           no labor disturbance by the employees of the Company exists or is
           imminent which might be expected to affect materially adversely such
           condition, properties, business, results of operations or prospects. 
           The Company is not a party or subject to the provisions of any
           material injunction, judgment, decree or order of any court,
           regulatory body, administrative agency or other governmental body.

                (n) Except as disclosed in the Prospectus, there are no
           business relationships or related party transactions required to
           be disclosed therein by Item 404 of Regulation S-K of the
           Commission.

                (o) To the best knowledge of the Company, the Company has not
           violated any foreign, federal, state or local law or regulation
           relating to the protection of human health and safety, the
           environment or hazardous or toxic substances or wastes, pollutants
           or contaminants ("Environmental Laws"), nor any federal or state
           law relating to discrimination in the hiring, promotion or pay of
           employees nor any applicable federal or state wages and hours
           laws, nor any provisions of the Employee Retirement Income
           Security Act or the rules and regulations promulgated thereunder,
           which in each case might result in any material adverse change in
           the business, financial condition or results of operations of the
           Company.

                (p) The Company has such permits, licenses, franchises and
           authorizations of governmental or regulatory authorities
           ("permits"), including, without limitation, under any applicable
           Environmental Laws, as are necessary to own, lease and operate its
           properties and to conduct its business as of the date hereof
           except where the failure to obtain such permits, licenses,
           franchises and authorizations would not have a material adverse
           affect on the business, properties, operations, financial
           condition or results of operation of the Company; the Company has
           fulfilled and performed all of its material obligations with
           respect to such permits and no event has occurred which allows, or
           after notice or lapse of time would allow, revocation or
           termination thereof or result in any other material impairment of
           the rights of the holder of any such permit; and, except as
           described in the Prospectus, such permits contain no restrictions
           that are materially burdensome to the Company.

                (q) [intentionally omitted]

                (r) The Company has good and marketable title to all the
           assets reflected as owned in the financial statements hereinabove
           described (or 




                                      7

<PAGE>   8

           elsewhere in the Prospectus), subject to no lien, mortgage, pledge,
           charge or encumbrance of any kind except (i) those, if any,
           reflected in such financial  statements (or elsewhere in the
           Prospectus), or (ii) those which are not material in amount and do
           not adversely affect the use made and proposed to be made of such
           property by the Company.  The Company holds its leased properties
           under valid and binding leases, with such exceptions as are not
           materially significant in relation to the business of the Company. 
           Except as disclosed in the Prospectus, the Company owns or leases
           all such properties as are necessary to its operations as now
           conducted or as proposed to be conducted.

                (s) Since the respective dates as of which information is
           given in the Registration Statement and Prospectus, and except as
           described in or specifically contemplated by the Prospectus:  (i)
           the Company has not incurred any material liabilities or
           obligations, indirect, direct or contingent, or other transaction
           which is not in the ordinary course of business; (ii) the Company
           has not sustained any material loss or interference with its
           business or properties from fire, flood, windstorm, accident or
           other calamity, whether or not covered by insurance; (iii) the
           Company has not paid or declared any dividends or other
           distributions with respect to its capital stock and the Company is
           not in default in the payment of principal or interest on any
           outstanding debt obligations; (iv) the Company has not issued any
           capital stock (other than upon the sale of the Common Shares
           hereunder) or indebtedness material to the Company (other than in
           the ordinary course of business); (v) there has not been any
           change in indebtedness material to the Company (other than in the
           ordinary course of business); and (vi) there has not been any
           material adverse change in the condition (financial or otherwise),
           business, properties, result of operations or prospects of the
           Company.

                (t) Except as disclosed in or specifically contemplated by
           the Prospectus, the Company has sufficient trademarks, trade
           names, patent rights, mask works, copyrights, licenses, approvals
           and governmental authorizations to conduct its business as now
           conducted; the expiration of any trademarks, trade names, patent
           rights, mask works, copyrights, licenses, approvals or
           governmental authorizations would not have a material adverse
           effect on the condition (financial or otherwise), business,
           results of operations or prospects of the Company; and the Company
           has no knowledge of any material infringement by it of trademark,
           trade name rights, patent rights, mask works, copyrights,
           licenses, trade secret or other similar rights of others, and
           there is no claim being made against the Company regarding
           trademark, trade name, patent, mask work, copyright, license,
           trade secret or other infringement which could have a material
           adverse effect on the condition (financial or otherwise),
           business, results of operations or prospects of the Company.

                (u) The Company has not been advised, and has no reason to
           believe, that it is not conducting business in compliance with all
           applicable laws, rules and regulations of the jurisdictions in
           which it is conducting business, including, 


                                      8



<PAGE>   9


           without limitation, all applicable local, state and federal
           environmental laws and regulations; except where failure to be so in
           compliance would not materially adversely affect the condition
           (financial or otherwise), business, results of operations or
           prospects of the Company.

                (v) The Company has filed all necessary federal, state and
           foreign income and franchise tax returns and has paid all taxes
           shown as due thereon; and the Company has no knowledge of any tax
           deficiency which has been or might be asserted or threatened
           against the Company which would materially and adversely affect
           the business, operations or properties of the Company.

                (w) The Company is not an "investment company" within the
           meaning of the Investment Company Act of 1940, as amended.

                (x) The Company has not distributed and will not distribute
           prior to the First Closing Date any offering material in
           connection with the offering and sale of the Common Shares other
           than the Prospectus, the Registration Statement and the other
           materials permitted by the Act.

                (y) The Company maintains insurance of the types and in the
           amounts generally deemed adequate for its business, including, but
           not limited to, insurance covering real and personal property
           owned or leased by the Company against theft, damage, destruction,
           acts of vandalism and all other risks customarily insured against,
           all of which insurance is in full force and effect.

                (z) The Company has not at any time during the last five
           years (i) made any unlawful contribution to any candidate for
           foreign office, or failed to disclose fully any contribution in
           violation of law or (ii)  made any payment to any federal or state
           governmental officer or official, or other person charged with
           similar public or quasi-public duties, other than payments
           required or permitted by the laws of the United States of any
           jurisdiction thereof.

                (aa) The Company has not taken and will not take, directly or
           indirectly, any action designed to or that might be reasonably
           expected to cause or result in stabilization or manipulation of
           the price of the Common Stock to facilitate the sale or resale of
           the Common Shares.

                (bb) To the best of the Company's knowledge, neither the
           Company nor any of its affiliates is currently doing business with
           the government of Cuba or with any person or affiliate located in
           Cuba.

                (cc) The Company is eligible to use a Registration Statement
           on Form S-1 under the Act and the Rules and Regulations thereunder
           for purposes of registering the Common Shares under the Act.




                                      9

<PAGE>   10

     SECTION 3.  Representations, Warranties and Covenants of the Selling
Shareholders.

                (a) Each of the Selling Shareholders, severally and not
           jointly, represents and warrants to, and agrees with, the several
           Underwriters that:

                      (i) Such Selling Shareholder has, and on the First
                 Closing Date or the Second Closing Date hereinafter
                 mentioned, as the case may be, will have good and valid
                 title to the Common Shares, proposed to be sold by such
                 Selling Shareholder hereunder on such Closing Date and full
                 right, power and authority to enter into this Agreement and
                 to sell, assign, transfer and deliver such Common Shares,
                 hereunder, free and clear of all voting trust arrangements,
                 liens, encumbrances, equities, security interests,
                 restrictions (other than applicable securities laws and this
                 Agreement) and claims whatsoever (other than applicable
                 securities laws and this Agreement); and upon delivery of
                 and payment for such Common Shares hereunder, such Selling
                 Shareholder will convey good and valid title thereto, free
                 and clear of all liens, encumbrances, equities, claims,
                 restrictions (other than applicable securities laws and this
                 Agreement), security interests, voting trusts or other
                 defects of title whatsoever, other than liens arising by or
                 through the Underwriters.

                      (ii) Such Selling Shareholder has executed and
                 delivered a Power of Attorney and a Custody Agreement
                 (hereinafter collectively referred to as the "Shareholder's
                 Agreement") and in connection herewith such Selling
                 Shareholder further represents, warrants and agrees that
                 such Selling Shareholder has deposited in custody with the
                 Company as Custodian under the Custody Agreement
                 (hereinafter, the Company in its capacity as Custodian is
                 referred to as the "Agent"), the Shares of Common Stock to
                 be sold by such Selling Shareholder together with the Power
                 of Attorney empowering the attorney in-fact named therein to
                 thereafter deliver the Common Shares to be sold by such
                 Selling Shareholder hereunder on the First Closing Date or
                 the Second Closing Date, as the case may be, for the purpose
                 of further delivery pursuant to this Agreement.  Such
                 Selling Shareholder agrees that the Common Shares to be sold
                 by such Selling Shareholder on deposit with the Agent are
                 subject to the interests of the Company and the
                 Underwriters, that the arrangements made for such custody
                 are to that extent irrevocable, and that the obligations of
                 such Selling Shareholder hereunder shall not be terminated,
                 except as provided in this Agreement or in the Shareholder's
                 Agreement, by any act of such Selling Shareholder, by
                 operation of law, by the death or incapacity of such Selling
                 Shareholder or by the occurrence of any other event.  If the
                 Selling Shareholder should die or become incapacitated, or
                 if any other event should occur, before the delivery of the
                 Common Shares hereunder, the documents evidencing 


                                     10


<PAGE>   11

                 Common Shares then on deposit with the Agent shall be  
                 delivered by   the Agent in accordance with the terms and
                 conditions of this Agreement as if such death, incapacity or
                 other event had not occurred, regardless of whether or not the
                 Agent shall have received notice thereof.  This Agreement and
                 the Shareholder's Agreement have been duly executed and
                 delivered by or on behalf of such Selling Shareholder and the
                 form of such Shareholder's Agreement has been delivered to
                 you.

                      (iii) The performance of this Agreement and the
                 Shareholder's Agreement and the consummation of the
                 transactions contemplated hereby and by the Shareholder's
                 Agreement will not result in a material breach or violation
                 by such Selling Shareholder of any of the terms or
                 provisions of, or constitute a material default by such
                 Selling Shareholder under, any indenture, mortgage, deed of
                 trust, trust (constructive or other), loan agreement, lease,
                 franchise, license or other agreement or instrument to which
                 such Selling Shareholder is a party or by which such Selling
                 Shareholder or any of its properties is bound, any statute,
                 or any judgment, decree, order, rule or regulation of any
                 court or governmental agency or body applicable to such
                 Selling Shareholder or any of its properties; provided,
                 however, that such Selling Shareholder makes no
                 representation or warranty hereunder with respect to the
                 federal securities laws of the United States or securities
                 or blue sky laws of any state or other jurisdiction.

                      (iv) Such Selling Shareholder has not taken and will
                 not take, directly or indirectly, any action designed to or
                 which has constituted or which might reasonably be expected
                 to cause or result in stabilization or manipulation of the
                 price of any security of the Company to facilitate the sale
                 or resale of the Common Shares.

                      (v) Such parts of the Registration Statement, comprised
                 of the table and notes thereto under the caption "Principal
                 and Selling Shareholders" which specifically relate to such
                 Selling Shareholder do not, and will not on the First
                 Closing Date (and Second Closing Date, if applicable),
                 contain any untrue statement of a material fact or omit to
                 state any material fact required to be stated therein or
                 necessary to make the statements therein, in light of
                 circumstances under which they were made, not misleading.

                (b) Each of the Selling Shareholders agrees with the Company
           and the Underwriters not to offer to sell, sell or contract to
           sell or otherwise dispose of any shares of Common Stock or
           securities convertible into or exchangeable for any shares of
           Common Stock, for a period of 90 days after the date of the
           Prospectus, without the prior written consent of Montgomery
           Securities.



                                     11

<PAGE>   12

     SECTION 4.  Representations and Warranties of the Underwriters.  The
Underwriters, represents and warrant to the Company and the Selling
Shareholders that the information set forth (i) on the cover page of the
Prospectus with respect to price, underwriting discounts and commissions
and terms of offering and (ii) under "Underwriting" in the Prospectus was
furnished to the Company by and on behalf of the Underwriters specifically for
use in connection with the preparation of the Registration Statement and the
Prospectus and is correct in all material respects.  The Underwriters represent
and warrant that they have been authorized to enter into this Agreement on its
behalf and to act for it in the manner herein provided.

     SECTION 5.  Purchase, Sale and Delivery of Common Shares.  On the basis
of the representations, warranties and conditions herein contained, but
subject to the terms and conditions herein set forth, (i) the Company agrees
to issue and sell to the Underwriters 2,550,000 of the Firm Common Shares,
and (ii) each Selling Shareholder agrees, severally and not jointly, to sell
to the Underwriters the common shares set forth opposite such Selling
Shareholder's name in Schedule B hereto.  The Underwriters agree, severally
and not jointly, to purchase from the Company and the Selling Shareholders,
respectively, the number of Firm Common Shares described below.  The purchase
price per share to be paid by the several Underwriters to the Company, shall
be $______ per share.

     The obligation of each Underwriter to the Company shall be to purchase
from the Company that number of full shares which (as nearly as practicable,
as determined by you) bears to 2,550,000 the same proportion as the number of
shares set forth opposite the names of such Underwriter in Schedule A hereto
bears to the total number of Firm Common Shares.  The obligation of each
Underwriter to each Selling Shareholder shall be to purchase from the Selling
Shareholder that number of full shares (as nearly as practicable, as
determined by you) that bears to the number set forth opposite such Selling
Shareholder's name in Schedule B hereto the same proportion that the shares
set forth opposite the name of such Underwriter in Schedule A hereto bears to
the total number of Firm Common Shares.

     Delivery of certificates for the Firm Common Shares to be purchased by
the Underwriters and payment therefor shall be made at the offices of
Montgomery Securities, 600 Montgomery Street, San Francisco, California (or
such other place as may be agreed upon by the Company, the Selling
Shareholders and the Underwriters at such time and date, not later than the
third or, if the Firm Common Shares are priced, as contemplated by Rule
15c6-1(c) of the Exchange Act, after 4:30 P.M., Washington, D.C. Time, the
fourth full business day following the first date that any of the Common
Shares are released by you for sale to the public, as you shall designate by
at least 48 hours prior notice to the Company (or at such other time and
date, not later than one week after such third or fourth, as the case may be,
full business day as may be agreed upon by the Company and the Underwriters
(the "First Closing Date"); provided, however, that if the Prospectus is at
any time prior to the First Closing Date recirculated to the public, the
First Closing Date shall occur upon the later of the third or fourth, as the
case may be, full business day following the first date that any of the
Common Shares are released by you for sale to the public or the date that is
48 hours after the date that the Prospectus has been so recirculated.



                                     12

<PAGE>   13




     Delivery of certificates for the Firm Common Shares shall be made by or
on behalf of the Company and the Selling Shareholders to you, for the
respective accounts of the Underwriters, (i) with respect of the Firm Common
Shares to be sold by the Company, against payment by you, for the accounts of
the several Underwriters, of the purchase price therefor by wire transfer,
and (ii) with respect to the Firm Common Shares to be sold by the Selling
Shareholders, against payment by you, of the purchase price therefor by wire
transfer.  The certificates for the Firm Common Shares shall be registered in
such names and denominations as you shall have requested in writing at least
two full business days prior to the First Closing Date, and shall be made
available for checking and packaging on the business day preceding the First
Closing Date at a location in New York, New York, as may be designated by
you.  Time shall be of the essence, and delivery at the time and place
specified in this Agreement is a further condition to the obligations of the
Underwriters.

     In addition, on the basis of the representations, warranties and
agreements herein contained, but subject to the terms and conditions herein
set forth, the Company and the Optional Selling Shareholder hereby grant an
option to the several Underwriters to purchase, severally and not jointly, up
to an aggregate of 387,500 and 25,000 Optional Common Shares  respectively at
the purchase price per share to be paid for the Firm Common Shares, for use
solely in covering any over-allotments made by you for the account of the
Underwriters in the sale and distribution of the Firm Common Shares.  The
option granted hereunder may be exercised at any time (but not more than
once) within 30 days after the first date that any of the Common Shares are
released by you for sale to the public, upon notice by you to the Company and
the Optional Selling Shareholder setting forth the aggregate number of
Optional Common Shares as to which the Underwriters are exercising the
option, the names and denominations in which the certificates for such shares
are to be registered and the time and place at which such certificates will
be delivered.  Such time of delivery (which may not be earlier than the First
Closing Date), being herein referred to as the "Second Closing Date," shall
be determined by you, but if at any time other than the First Closing Date
shall not be earlier than three nor later than five full business days after
delivery of such notice of exercise.  The number of Optional Common Shares to
be purchased by each Underwriter shall be determined by multiplying the
number of Optional Common Shares to be sold by the Company and the Optional
Selling Shareholder pursuant to such notice of exercise by a fraction, the
numerator of which is the number of Firm Common Shares to be purchased by
such Underwriter as set forth opposite its name in Schedule A and the
denominator of which is 2,750,000 (subject to such adjustments to eliminate
any fractional share purchases as you in your discretion may make).  The
number of Optional Shares to be purchased from the Company shall be
determined by multiplying the total number of Optional Common Shares to be
purchased by the Underwriters, by a fraction equal to 387,500 divided by
412,500, with the remainder of the Optional Common Shares to be purchased for
the Optional Selling Shareholders.  Certificates for the Optional Common
Shares will be made available for checking and packaging on the business day
preceding the Second Closing Date at a location in New York, New York, as may
be designated by you.  The manner of payment for and delivery of the Optional
Common Shares shall be the same as for the Firm Common Shares purchased from
the Company as specified in the two preceding paragraphs.  At any time before
lapse of the option, you may cancel such option by giving written notice of


                                     13

<PAGE>   14

such cancellation to the Company and the Optional Selling Shareholder.  If the
option is canceled or expires unexercised in whole or in part, the
Company will deregister under the Act the number of Optional Common Shares as
to which the option has not been exercised.

     You have advised the Company that each Underwriter has authorized you to
accept delivery of its Common Shares, to make payment and to receipt
therefor.  You, individually, may (but shall not be obligated to) make
payment for any Common Shares to be purchased by any Underwriter whose funds
shall not have been received by you by the First Closing Date or the Second
Closing Date, as the case may be, for the account of such Underwriter, but
any such payment shall not relieve such Underwriter from any of its
obligations under this Agreement.

     Subject to the terms and conditions hereof, the Underwriters propose to
make a public offering of their respective portions of the Common Shares as
soon after the effective date of the Registration Statement as in the
judgment of the Underwriters is advisable and at the public offering price
set forth on the cover page of and on the terms set forth in the final
Prospectus, if one is used, or on the first page of the Term Sheet, if one is
used.

     SECTION 6.  Covenants of the Company.  The Company covenants and agrees
that:

                (a) The Company will use its best efforts to cause the
           Registration Statement and any amendment thereof, if not effective
           at the time and date that this Agreement is executed and delivered
           by the parties hereto, to become effective at the earliest
           possible time.  If the Registration Statement has become or
           becomes effective pursuant to Rule 430A of the Rules and
           Regulations, or the filing of the Prospectus is otherwise required
           under Rule 424(b) of the Rules and Regulations, the Company will
           file the Prospectus, properly completed, pursuant to the
           applicable paragraph of Rule 424(b) of the Rules and Regulations
           within the time period prescribed and will provide evidence
           satisfactory to you of such timely filing.  The Company will
           promptly advise you in writing (i) of the receipt of any comments
           of the Commission, (ii) of any request of the Commission for
           amendment of or supplement to the Registration Statement (either
           before or after it becomes effective), any Preliminary Prospectus
           or the Prospectus or for additional information, (iii) when the
           Registration Statement shall have become effective and (iv) of the
           issuance by the Commission of any stop order suspending the
           effectiveness of the Registration Statement or of the institution
           of any proceedings for that purpose.  If the Commission shall
           enter any such stop order at any time, the Company will use its
           best efforts to obtain the lifting of such order at the earliest
           possible moment.  The Company will not file any amendment or
           supplement to the Registration Statement (either before or after
           it becomes effective) or the Prospectus (including the issuance or
           filing of any Term Sheet) of which you have not been furnished
           with a copy a reasonable time prior to such filing or to which you
           reasonably object or which is not in compliance with the Act and
           the Rules and Regulations.

                                     14

<PAGE>   15



                (b) The Company will prepare and file with the Commission,
           promptly upon your request, any amendments or supplements to the
           Registration Statement or the Prospectus (including the issuance
           or filing of any Term Sheet) which in your judgment may be
           necessary or advisable to enable the several Underwriters to
           continue the distribution of the Common Shares and will use its
           best efforts to cause the same to become effective as promptly as
           possible.  The Company will fully and completely comply with the
           provisions of Rule 430A of the Rules and Regulations with respect
           to information omitted from the Registration Statement in reliance
           upon such Rule.

                (c) If at any time, within the nine-month period referred to
           in Section 10(a)(3) of the Act, during which a prospectus relating
           to the Common Shares is required to be delivered under the Act any
           event occurs, as a result of which the Prospectus, including any
           amendments or supplements, would include an untrue statement of a
           material fact, or omit to state any material fact required to be
           stated therein or necessary to make the statements therein not
           misleading, or if it is necessary at any time to amend the
           Prospectus, including any amendments or supplements, to comply
           with the Act or the Rules and Regulations, the Company will
           promptly advise you thereof and will promptly prepare and file
           with the Commission, at its own expense, an amendment or
           supplement which will correct such statement or omission or an
           amendment or supplement which will effect such compliance and will
           use its best efforts to cause the same to become effective as soon
           as possible; and, in case any Underwriter is required to deliver a
           prospectus after such nine-month period, the Company upon request,
           but at the expense of such Underwriter, will promptly prepare such
           amendment or amendments to the Registration Statement and such
           Prospectus or Prospectuses as may be necessary to permit
           compliance with the requirements of Section 10(a)(3) of the Act.

                (d) As soon as practicable, but not later than 45 days after
           the end of the first quarter ending after one year following the
           "effective date of the Registration Statement" (as defined in Rule
           158(c) of the Rules and Regulations), the Company will make
           generally available to its security holders an earnings statement
           (which need not be audited) covering a period of 12 consecutive
           months beginning after the effective date of the Registration
           Statement which will satisfy the provisions of the last paragraph
           of Section 11(a) of the Act.

                (e) During such period as a prospectus is required by law to
           be delivered in connection with sales by an Underwriter or dealer,
           the Company, at its expense, but only for the nine-month period
           referred to in Section 10(a)(3) of the Act, will furnish to you
           and the Selling Shareholders or mail to your order copies of the
           Registration Statement, the Prospectus, the Preliminary Prospectus
           and all amendments and supplements to any such documents in each
           case as soon 


                                     15

<PAGE>   16

           as available and in such quantities as you may  reasonably request,
           for the purposes contemplated by the Act.

                (f) The Company shall cooperate with you and your counsel in
           order to qualify or register the Common Shares for sale under (or
           obtain exemptions from the application of) the Blue Sky laws of
           such jurisdictions as you designate, will comply with such laws
           and will continue such qualifications, registrations and
           exemptions in effect so long as reasonably required for the
           distribution of the Common Shares.  The Company shall not be
           required to qualify as a foreign corporation or to file a general
           consent to service of process in any such jurisdiction where it is
           not presently qualified or where it would be subject to taxation
           as a foreign corporation.  The Company will advise you promptly of
           the suspension of the qualification or registration of (or any
           such exemption relating to) the Common Shares for offering, sale
           or trading in any jurisdiction or any initiation or threat of any
           proceeding for any such purpose, and in the event of the issuance
           of any order suspending such qualification, registration or
           exemption, the Company, with your cooperation, will use its best
           efforts to obtain the withdrawal thereof.

                (g) During the period of five years hereafter, the Company
           will furnish to the Underwriters (i) as soon as practicable after
           the end of each fiscal year, copies of the Annual Report of the
           Company containing the balance sheet of the Company as of the
           close of such fiscal year and statements of income, shareholders'
           equity and cash flows for the year then ended and the opinion
           thereon of the Company's independent public accountants; (ii) as
           soon as practicable after the filing thereof, copies of each proxy
           statement, Annual Report on Form 10-K, Quarterly Report on Form
           10-Q, Report on Form 8-K or other report filed by the Company with
           the Commission, the NASD or any securities exchange; and (iii) as
           soon as available, copies of any report or communication of the
           Company mailed generally to holders of its Common Stock.

                (h) During the period of 90 days after the date of the
           Prospectus, without the prior written consent of Montgomery
           Securities, the Company will not issue, offer, sell, grant options
           (other than options granted pursuant to its 1995 Stock Option and
           Compensation Plan) to purchase or otherwise dispose of any of the
           Company's equity securities or any other securities convertible
           into or exchangeable with its Common Stock or other equity
           security.

                (i) The Company will apply the net proceeds of the sale of
           the Common Shares sold by it substantially in accordance with its
           statements under the caption "Use of Proceeds" in the Prospectus.

                (j) The Company will use its best efforts to list, subject to
           official notice of issuance, on the Nasdaq National Market, the
           Stock to be issued and sold by the Company.


                                     16

<PAGE>   17



                (k) The Company will use its best efforts to do and perform
           all things required or necessary to be done and performed under
           this Agreement by the Company prior to the First Closing Date or
           any Second Closing Date, as the case may be, and to satisfy all
           conditions precedent to delivery of the Shares.

           You, on behalf of the Underwriters, may, in your sole discretion,
waive in writing the performance by the Company of any one or more of the 
foregoing covenants or extend the time for their performance.

     SECTION 7.  Payment of Expenses.  Whether or not the transactions
contemplated hereunder are consummated or this Agreement becomes effective or
is terminated, the Company agrees to pay all costs, fees and expenses
incurred in connection with the performance of its obligations hereunder and
in connection with the transactions contemplated hereby, including without
limiting the generality of the foregoing, (i) all expenses incident to the
issuance and delivery of the Common Shares (including all printing and
engraving costs), (ii) all fees and expenses of the registrar and transfer
agent of the Common Stock, (iii) all necessary issue, transfer and other
stamp taxes in connection with the issuance and sale of the Common Shares to
the Underwriters, (iv) all fees and expenses of the Company's counsel and the
Company's independent accountants, (v) all costs and expenses incurred in
connection with the preparation, printing, filing, shipping and distribution
of the Registration Statement, each Preliminary Prospectus and the Prospectus
(including all exhibits and financial statements) and all amendments and
supplements provided for herein, this Agreement, the Agreement Among
Underwriters, the Selected Dealers Agreement, the Underwriters'
Questionnaire, the Underwriters' Power of Attorney and the Blue Sky
memorandum, (vi) all filing fees, attorneys' fees and expenses incurred by
the Company or the Underwriters in connection with qualifying or registering
(or obtaining exemptions from the qualification or registration of) all or
any part of the Common Shares for offer and sale under the Blue Sky laws
(including the securities laws of Canada), (vii) the filing fee of the
National Association of Securities Dealers, Inc. (the "NASD"), and attorneys'
fees and expenses incurred by the Company or the Underwriters in connection
with the filing with the NASD, and (viii) all other fees, costs and expenses
referred to in Item 13 of the Registration Statement.  Except as provided in
this Section 7, Section 9 and Section 11 hereof, the Underwriters shall pay
all of their own expenses, including the fees and disbursements of their
counsel (excluding those relating to qualification, registration or exemption
under the Blue Sky laws and the Blue Sky memorandum and the filing with the
NASD referred to above).

     The Selling Shareholders will pay (directly or by reimbursement from the
Company or otherwise):  (i) any fees and expenses of counsel for such Selling
Shareholders; and (ii) all direct expenses of the Selling Shareholders and
taxes incident to the sale and delivery of the Common Shares to be sold by
such Selling Shareholders to the Underwriters hereunder.

     This Section 7 shall not affect any agreements relating to the payment
of expenses between the Company and the Selling Shareholders.


                                     17

<PAGE>   18



     SECTION 8.  Conditions of the Obligations of the Underwriters.  The
obligations of the several Underwriters to purchase and pay for the Firm
Common Shares on the First Closing Date and the Optional Common Shares on the
Second Closing Date shall be subject to the accuracy of the representations
and warranties on the part of the Company and the Selling Shareholders herein
set forth as of the date hereof and as of the First Closing Date or the
Second Closing Date, as the case may be, to the accuracy of the statements of
Company officers and the Selling Shareholders made pursuant to the provisions
hereof, to the performance by the Company and the Selling Shareholders of
their respective obligations hereunder, and to the following additional
conditions:

                (a) The Registration Statement shall have become effective
           not later than 5:00 P.M., (or, in the case of a registration
           statement filed pursuant to Rule 462(b) of the Rules and
           Regulations relating to the Common Shares, not later than 10:00
           P.M.) Washington, D.C. Time, on the date of this Agreement, or at
           such later time as shall have been consented to by you; if the
           filing of the Prospectus, or any supplement thereto, is required
           pursuant to Rule 424(b) of the Rules and Regulations, the
           Prospectus shall have been filed in the manner and within the time
           period required by Rule 424(b) of the Rules and Regulations; and
           prior to such Closing Date, no stop order suspending the
           effectiveness of the Registration Statement shall have been issued
           and no proceedings for that purpose shall have been instituted or
           shall be pending or, to the knowledge of the Company, the Selling
           Shareholders or you, shall be contemplated by the Commission; and
           any request of the Commission for inclusion of additional
           information in the Registration Statement, or otherwise, shall
           have been complied with to your satisfaction.

                (b) You shall be satisfied that since the respective dates as
           of which information is given in the Registration Statement and
           Prospectus, (i) there shall not have been any change in the
           capital stock of the Company or any material change in the
           indebtedness (other than as set forth or contemplated by the
           Registration Statement or the Prospectus, or in the ordinary
           course of business) of the Company, (ii) except as set forth or
           contemplated by the Registration Statement or the Prospectus, no
           material verbal or written agreement or other transaction shall
           have been entered into by the Company, which is not in the
           ordinary course of business, (iii) no loss or damage (whether or
           not insured) to the property of the Company shall have been
           sustained which materially and adversely affects the condition
           (financial or otherwise), business, results of operations or
           prospects of the Company, (iv) no legal or governmental action,
           suit or proceeding affecting the Company which is material to the
           Company or which affects or may affect the transactions
           contemplated by this Agreement shall have been instituted or
           threatened and (v) there shall not have been any material change
           in the condition (financial or otherwise), business, management,
           results or operations or prospects of the Company which makes it
           impractical or inadvisable 



                                     18

<PAGE>   19

           in the judgment of the Underwriters to proceed with the public
           offering or purchase the Common Shares as contemplated hereby.


                (c) There shall have been furnished to the Underwriters, on
           each Closing Date, in form and substance satisfactory to the
           Underwriters, except as otherwise expressly provided below:

                      (i) An opinion of Maslon Edelman Borman & Brand, a
                 Professional Limited Liability Partnership, counsel for the
                 Company, addressed to the Underwriters and dated the First
                 Closing Date or the Second Closing Date, as the case may be,
                 to the effect that:

                             (1) The Company has been duly incorporated and
                        is validly existing as a corporation in good standing
                        under the laws of its jurisdiction of incorporation,
                        is duly qualified to do business as a foreign
                        corporation and is in good standing in all other
                        jurisdictions where the ownership or leasing of
                        properties or the conduct of its business as it is
                        presently being conducted requires such
                        qualification, except for jurisdictions in which the
                        failure to so qualify would not have a material
                        adverse effect on the Company, and has full corporate
                        power and authority to own its properties and conduct
                        its business as described in the Registration
                        Statement;

                             (2) The authorized capital stock of the Company
                        consists of 50,000,000 shares of Common Stock; all
                        outstanding shares of Common Stock have been duly
                        authorized and validly issued, are fully paid and
                        nonassessable, have been issued in compliance with
                        all registration requirements under federal
                        securities laws, are not subject to any preemptive
                        rights or other rights to subscribe for or purchase
                        any securities and conform to the description thereof
                        contained in the Prospectus;

                             (3) Except for the subsidiaries listed on
                        Exhibit 22 to the Registration Statement, the Company
                        does not own or control, directly or indirectly, any
                        corporation, association or other entity;

                             (4) The certificates evidencing the Common
                        Shares to be delivered hereunder are in due and
                        proper form under Minnesota law, and when duly
                        countersigned by the Company's transfer agent and
                        registrar, and delivered to you or upon your order
                        against payment of the agreed consideration therefor
                        in accordance with the provisions of this Agreement,
                        the Common Shares represented thereby will be duly
                        authorized and 



                                     19

<PAGE>   20

                        validly issued, fully paid and  nonassessable, will not
                        have been issued in violation of or subject to any      
                        preemptive rights or other rights to subscribe for or
                        purchase securities and will conform in all respects to
                        the description thereof contained in the Prospectus;

                             (5) Except as disclosed in or specifically
                        contemplated by the Prospectus, to such counsel's
                        knowledge, there are no outstanding options, warrants
                        or other rights calling for the issuance of, and no
                        commitments, plans or arrangements to issue, any
                        shares of capital stock of the Company or any
                        security convertible into or exchangeable for capital
                        stock of the Company;

                             (6)(a) The Registration Statement has become
                        effective under the Act, and, to such counsel's
                        knowledge, no stop order suspending the effectiveness
                        of the Registration Statement or preventing the use
                        of the Prospectus has been issued and no proceedings
                        for that purpose have been instituted or are pending
                        or contemplated by the Commission; any required
                        filing of the Prospectus and any supplement thereto
                        pursuant to Rule 424(b) of the Rules and Regulations
                        has been made in the manner and within the time
                        period required by such Rule 424(b);

                             (b) The Registration Statement (including any
                        Registration Statement filed under 462(b) of the Act,
                        if any), the Prospectus and each amendment or
                        supplement thereto (except for the financial
                        statements and schedules included therein as to which
                        such counsel need express no opinion) comply as to
                        form in all material respects with the requirements
                        of the Act and the Rules and Regulations;

                             (c) To such counsel's knowledge, there are no
                        legal or governmental actions, suits or proceedings
                        pending or threatened against the Company which are
                        required to be described in the Prospectus which are
                        not described as required;

                             (7) The Company has the corporate power and
                        authority to enter into this Agreement and to sell
                        and deliver the Common Shares to be sold by it to the
                        several Underwriters; this Agreement has been duly
                        and validly authorized by all necessary corporate
                        action by the Company, has been duly and validly
                        executed and delivered by and on behalf of the
                        Company; and no approval, authorization, order,
                        consent, registration, filing, qualification, license
                        or permit of or with any court, regulatory,
                        administrative or other governmental body is required
                        for the 


                                     20

<PAGE>   21

                        execution and delivery of this Agreement by the Company
                        or the consummation of the transactions contemplated by
                        this Agreement, except such as have been obtained and
                        are in full force and effect under the Act and such as
                        may be required under applicable Blue Sky laws in
                        connection with the purchase and distribution of the
                        Common Shares by the Underwriters and the clearance of
                        such offering with the NASD;

                             (8) The execution and performance of this
                        Agreement and the consummation of the transactions
                        herein contemplated will not conflict with, result in
                        the breach of, or constitute, either by itself or
                        upon notice or the passage of time or both, a default
                        under, any agreement, mortgage, deed of trust, lease,
                        franchise, license, indenture, permit known to such
                        counsel or other instrument known to such counsel to
                        which the Company is a party or by which the Company
                        or any of its property may be bound or affected which
                        is material to the Company except for conflicts,
                        breaches or defaults that would not have a material
                        adverse effect upon the Company, or violate any of
                        the provisions of the certificate of incorporation or
                        bylaws, or other organizational documents, of the
                        Company or, so far as is known to such counsel,
                        violate any statute, judgment, decree, order, rule or
                        regulation of any court or governmental body having
                        jurisdiction over the Company or any of its property;

                             (9) To the best of such counsel's knowledge, the
                        Company is not in violation of its certificate of
                        incorporation or bylaws, or other organizational
                        documents or in breach of or default with respect to
                        any provision of any agreement, mortgage, deed of
                        trust, lease, franchise, license, indenture, permit
                        known to such counsel or other instrument known to
                        such counsel to which the Company is a party or by
                        which it or any of its properties may be bound or
                        affected, except where such default would not
                        materially adversely affect the Company; and, to the
                        best of such counsel's knowledge, the Company is in
                        compliance with all laws, rules, regulations,
                        judgments, decrees, orders and statutes of any court
                        or jurisdiction to which it is subject, except where
                        noncompliance would not materially adversely affect
                        the Company;

                             (10) The Company is not an "investment company"
                        or a company "controlled" by an "investment company"
                        within the meaning of the Investment Company Act of
                        1940, as amended;


                                     21

<PAGE>   22


                             (11) To the best of such counsel's knowledge, no
                        holders of securities of the Company have rights
                        which have not  been waived to the registration of
                        shares of Common Stock or other securities, because of
                        the filing of the Registration Statement by the Company
                        or the offering contemplated hereby;

                             (12) No transfer taxes are required to be paid
                        in connection with the sale and delivery of the
                        Common Shares to the Underwriters hereunder.

                In rendering such opinion, such counsel may rely as to
           matters of local law, on opinions of local counsel, and as to
           matters of fact, on certificates of the Selling Shareholders and
           of officers of the Company and of governmental officials, in which
           case their opinion is to state that they are so doing and that the
           Underwriters are justified in relying on such opinions or
           certificates and copies of said opinions or certificates are to be
           attached to the opinion.  Such counsel shall also include a
           statement to the effect that such counsel has participated in
           conferences with officers and other representatives of the Company
           and the Selling Shareholders, your representatives and your
           counsel, representatives of the independent public accountants for
           the Company, at which conferences the contents of the Registration
           Statement and the Prospectus and related matters were discussed
           and, although such counsel is not passing upon, and do not assume
           any responsibility for, the accuracy, completeness or fairness of
           the statements contained in the Registration Statement and the
           Prospectus and has not made any independent check or verification
           thereof, during the course of such participation (relying as to
           materiality to a large extent upon the statements of officers and
           other representatives of the Company and the Guarantors), no facts
           came to such counsel's attention that caused such counsel to
           believe that the Registration Statement, at the time it became
           effective, contained an untrue statement of a material fact or
           omitted to state a material fact required to be stated therein or
           necessary to make the statements therein not misleading (other
           than information omitted therefrom in reliance on Rule 430A under
           the Act), or that the Prospectus, as of its date and the date
           hereof, contained an untrue statement of a material fact or
           omitted to state a material fact necessary to make the statements
           therein, in light of the circumstances under which they were made,
           not misleading; it being understood that such counsel expresses no
           belief with respect to the financial statements and notes thereto,
           schedules, financial forecasts, notes and assumptions thereto and
           other financial and statistical data included in the Registration
           Statement or the Prospectus;

                      (ii) An opinion of Maslon Edelman Borman & Brand,
                 counsel for the Selling Shareholders, addressed to the
                 Underwriters and dated the First Closing Date or the Second
                 Closing Date, as the case may be, to the effect that:



                                     22

<PAGE>   23

                             (1) This Agreement and the Shareholder's
                        Agreement have been duly authorized, executed and
                        delivered by or on behalf of the Selling Shareholder
                        such counsel represents; the Agent has been duly and
                        validly authorized to act as the custodian of the
                        Common Shares to be sold by such Selling Shareholder;
                        and to such counsel's knowledge, no approval,
                        authorization, order or consent of any court,
                        regulatory body, administrative agency or other
                        governmental body is required for the execution and
                        delivery of this Agreement or the Shareholder's
                        Agreement or the consummation by such Selling
                        Shareholder of the transactions contemplated by this
                        Agreement, except as may be required under the Act,
                        under the rules of the NASD or under applicable Blue
                        Sky laws as to which such counsel need not express an
                        opinion;

                             (2) Such Selling Shareholder has the full right,
                        power and authority to enter into this Agreement and
                        the Shareholder's Agreement and to sell, transfer and
                        deliver the Common Shares to be sold on such Closing
                        Date by such Selling Shareholder hereunder and such
                        Selling Shareholder has the full right, power and
                        authority to enter into this Agreement and the
                        Shareholder's Agreement and to sell, transfer and
                        deliver the Common Shares to be sold on such Closing
                        Date by such Selling Shareholder hereunder, and the
                        Underwriters (whom counsel may assume to be bona fide
                        purchasers) are acquiring such Common Shares free of
                        any adverse claim;

                             (3) This Agreement and the Shareholder's
                        Agreement are valid and binding agreements of such
                        Selling Shareholder enforceable in accordance with
                        their terms except as enforceability may be limited
                        by any applicable bankruptcy, insolvency,
                        reorganization, moratorium or other laws affecting
                        the enforcement of creditors' rights generally from
                        time to time in effect and may be subject to the
                        application of equitable principles and the
                        availability of equitable remedies, and except with
                        respect to those provisions relating to indemnities
                        or contributions for liabilities under the Act, as to
                        which no opinion need be expressed;

               In rendering such opinion, such counsel may, in addition to
          making customary assumptions, rely, as to matters of local law, on
          opinions of local counsel, and as to matters of fact, on
          certificates of the Selling Shareholders and of officers of the
          Company and of governmental officials, in which case their opinion
          is to state that they are so doing and that such counsel has no
          reason to believe the Underwriters are not justified in relying on
          such opinions or 


                                     23

<PAGE>   24

          certificates and copies of said opinions or certificates are to be
          attached to the opinion.


                      (iii) Such opinion or opinions of Fried, Frank, Harris,
                 Shriver & Jacobson (a partnership including professional
                 corporations) ("Fried, Frank"), counsel for the Underwriters
                 dated the First Closing Date or the Second Closing Date, as
                 the case may be, with respect to the incorporation of the
                 Company, the sufficiency of all corporate proceedings and
                 other legal matters relating to this Agreement, the validity
                 of the Common Shares, the Registration Statement and the
                 Prospectus and other related matters as you may reasonably
                 require, and the Company and the Selling Shareholders shall
                 have furnished to such counsel such documents and shall have
                 exhibited to them such papers and records as they may
                 reasonably request for the purpose of enabling them to pass
                 upon such matters.  In connection with such opinions, such
                 counsel may rely on representations or certificates of
                 officers of the Company and governmental officials.

                      (iv) A certificate of the Company executed by the
                 Chairman of the Board or President and the chief financial
                 or accounting officer of the Company, dated the First
                 Closing Date or the Second Closing Date, as the case may be,
                 to the effect that:

                             (1) The representations and warranties of the
                        Company set forth in Section 2 of this Agreement are
                        true and correct as of the date of this Agreement and
                        as of the First Closing Date or the Second Closing
                        Date, as the case may be, and the Company has
                        complied with all the agreements and satisfied all
                        the conditions on its part to be performed or
                        satisfied on or prior to such Closing Date;

                             (2) The Commission has not issued any order
                        preventing or suspending the use of the Prospectus or
                        any Preliminary Prospectus filed as a part of the
                        Registration Statement or any amendment thereto; no
                        stop order suspending the effectiveness of the
                        Registration Statement has been issued; and to the
                        knowledge of the respective signers, no proceedings
                        for that purpose have been instituted or are pending
                        or contemplated under the Act; and




                                     24

<PAGE>   25

                             (3) Each of the respective signers of the
                        certificate has carefully examined the Registration
                        Statement and the Prospectus; to his knowledge, the
                        Registration Statement and the Prospectus and any
                        amendments or supplements thereto contain all
                        statements required to be stated therein regarding
                        the Company; and neither the Registration Statement
                        nor the Prospectus nor any amendment or supplement
                        thereto includes any untrue statement of a
                        material fact or omits to state any material fact
                        required to be stated therein or necessary to make the
                        statements therein not misleading.

                      (v) On the date this Agreement is executed and also on
                 the First Closing Date and the Second Closing Date a letter
                 addressed to you, as Representative of the Underwriters,
                 from Arthur Andersen LLP and Lund Koehler Cox & Company LLP,
                 independent accountants, the first one to be dated the date
                 of this Agreement, the second one to be dated the First
                 Closing Date and the third one (in the event of a Second
                 Closing) to be dated the Second Closing Date, in form and
                 substance satisfactory to you.

                      (vi) On or before the First Closing Date, letters from
                 each director and Officer of the Company, in form and
                 substance satisfactory to you, confirming that for a period
                 of 90 days after the date of the Prospectus, such person
                 will not directly or indirectly sell or offer to sell or
                 otherwise dispose of any shares of Common Stock or any right
                 to acquire such shares without the prior written consent of
                 Montgomery Securities.

     All such opinions, certificates, letters and documents shall be in
compliance with the provisions hereof only if they are satisfactory to you
and to Fried, Frank, counsel for the Underwriters.  The Company shall furnish
you with such manually signed or conformed copies of such opinions,
certificates, letters and documents as you request.  Any certificate signed
by any officer of the Company and delivered to the Underwriters or to counsel
for the Underwriters shall be deemed to be a representation and warranty by
the Company to the Underwriters as to the statements made therein.

     If any condition to the Underwriters' obligations hereunder to be
satisfied prior to or at the First Closing Date is not so satisfied, this
Agreement at your election will terminate upon notification by you as
Representative to the Company without liability on the part of any
Underwriter or the Company except for the expenses to be paid or reimbursed
by the Company pursuant to Sections 6 and 8 hereof and except to the extent
provided in Section 10 hereof.

     SECTION 9.  Reimbursement of Underwriters' Expenses.  Notwithstanding
any other provisions hereof, if this Agreement shall be terminated by you
pursuant to Section 13, or if the sale to the Underwriters of the Common
Shares at the First Closing is not consummated 


                                     25

<PAGE>   26

because of any refusal, inability or failure on the part of the Company or the
Selling Shareholders to perform any agreement herein or to comply with any
provision hereof, the   Company agrees to reimburse you and the other
Underwriters upon demand for all out-of-pocket expenses that shall have been
reasonably incurred by you and them in connection with the proposed purchase
and the sale of the Common Shares, including but not limited to fees and
disbursements of counsel, printing expenses, travel expenses, postage,
telegraph charges and telephone charges relating directly to the offering
contemplated by the Prospectus. Any such termination shall be without
liability of any party to any other party except that the provisions of this
Section, Section 6 and Section 10 shall at all times be effective and shall
apply.

     SECTION 10.  Effectiveness of Registration Statement.  You and the
Company will use your, and its best efforts to cause the Registration
Statement to become effective, to prevent the issuance of any stop order
suspending the effectiveness of the Registration Statement and, if such stop
order be issued, to obtain as soon as possible the lifting thereof.

     SECTION 11.  Indemnification.  (a) Subject to the provisos at the end of
this sentence, the Company and each of the Selling Shareholders, jointly and
severally, agree to indemnify and hold harmless each Underwriter and each
person, if any, who controls any Underwriter within the meaning of the Act
against any losses, claims, damages, liabilities or expenses, joint or
several, to which such Underwriter or such controlling person may become
subject, under the Act, the Exchange Act, or other federal or state statutory
law or regulation, or at common law or otherwise (including in settlement of
any litigation, if such settlement is effected with the written consent of
the Company and, in the event any Underwriter would be seeking
indemnification from any of the Selling Shareholders with respect to such
settlement, such Selling Shareholders), insofar as such losses, claims,
damages, liabilities or expenses (or actions in respect thereof as
contemplated below) arise out of or are based upon any untrue statement or
alleged untrue statement of any material fact contained in the Registration
Statement, any Preliminary Prospectus, the Prospectus, or any amendment or
supplement thereto, or arise out of or are based upon the omission or alleged
omission to state in any of them a material fact required to be stated
therein or necessary to make the statements in any of them not misleading, or
arise out of or are based in whole or in part on any inaccuracy in the
representations and warranties of the Company or the Selling Shareholders
contained herein or any failure of the Company or the Selling Shareholders to
perform their respective obligations hereunder or under law; and will
reimburse each Underwriter and each such controlling person for any legal and
other expenses as such expenses are reasonably incurred by such Underwriter
or such controlling person in connection with investigating, defending,
settling, compromising or paying any such loss, claim, damage, liability,
expense or action; provided, however, that neither the Company nor the
Selling Shareholders will be liable in any such case to the extent that any
such loss, claim, damage, liability or expense arises out of or is based upon
an untrue statement or alleged untrue statement or omission or alleged
omission made in the Registration Statement, any Preliminary Prospectus, the
Prospectus or any amendment or supplement thereto in reliance upon and in
conformity with the information furnished to the Company pursuant to Section
4 hereof; and provided, further that neither the Company nor the Selling
Shareholders will be liable to any Underwriter if such untrue statement or
omission or alleged untrue statement or omission was contained or made in any
Preliminary Prospectus and 



                                     26

<PAGE>   27

completely corrected in the Prospectus and any such loss, liability, claim,
damage or expense suffered or incurred by any Underwriter resulted from any
action, claim or suit by any person who purchased Securities that is the
subject thereof from any Underwriter and such Underwriter failed to deliver or
provide a copy of the Prospectus relating to the Common Shares to such person
with or prior to the confirmation of the sale of such Common Shares sold to
such person in any case where delivery is required by the Act or the Rules and
Regulations and provided further, that each Selling Shareholder's liability
hereunder shall in any event be limited to the  amount of the net proceeds
received by such Selling Shareholder from the Common Shares sold by it
hereunder; and provided further that no Selling Shareholder shall be required
to provide indemnification hereunder until the Underwriter or controlling
person seeking indemnification shall have first made a demand for payment on
the Company with respect to any such loss, claim, damage, liability or expense
and the Company shall have either rejected such demand or failed to make such
requested payment within ninety days after receipt thereof.  The Company and
the Selling Shareholders may agree, as among themselves and without limiting
the rights of the Underwriters under this Agreement, as to their respective
amounts of such liability for which they may be responsible.  In addition to
its other obligations under this Section 11(a), the Company and the Selling
Shareholders agree that, as an interim measure during the pendency of any
claim, action, investigation, inquiry or other proceeding arising out of or
based upon any statement or omission, or any alleged statement or omission, or
any inaccuracy in the representations and warranties of the Company or the
Selling Shareholders herein or failure to perform its obligations hereunder,
all as described in this Section 11(a), it will reimburse each Underwriter on a
quarterly basis for all reasonable legal or other expenses incurred in
connection with investigating or defending any such claim, action,
investigation, inquiry or other proceeding, notwithstanding the absence of a
judicial determination as to the propriety and enforceability of the Company's
or the Selling Shareholders' obligation to reimburse each Underwriter for such
expenses and the possibility that such payments might later be held to have
been improper by a court of competent jurisdiction; provided, however, that no
Selling Shareholder shall be required to provide reimbursement hereunder until
the Underwriter or controlling person seeking reimbursement shall have first
made a demand for payment on the Company with respect to any such legal or
other expenses and the Company shall have either rejected such demand or failed
to make such requested payment within ninety days after receipt thereof and
provided further that the obligation on the part of Selling Shareholders to
provide reimbursement hereunder shall be subject to the limitation on
indemnification set forth in the penultimate proviso to the first sentence of
this Section 11(a).  To the extent that any such interim reimbursement payment
is so held to have been improper, each Underwriter shall promptly return it to
the Company together with interest, compounded daily, determined on the basis
of the prime rate (or other commercial lending rate for borrowers of the
highest credit standing) announced from time to time by Bank of America NT&SA,
San Francisco, California (the "Prime Rate").  Any such interim reimbursement
payments which are not made to an Underwriter within 30 days of a request for
reimbursement, shall bear interest at the Prime Rate from the date of such
request.  This indemnity agreement will be in addition to any liability which
the Company or the Selling Shareholders may otherwise have.

     (b) Each Underwriter will severally indemnify and hold harmless the
Company, each of its directors, each of its officers who signed the
Registration Statement, the 



                                     27

<PAGE>   28

Selling Shareholders and each person, if any, who controls the Company or
any Selling Shareholder within the meaning of the Act, against any losses,
claims, damages, liabilities or expenses to which the Company, or any such
director, officer, Selling Shareholder or controlling person may become
subject, under the Act, the Exchange Act, or other federal or state statutory
law or regulation, or at common law or otherwise (including the settlement of
any litigation, if such settlement is effected with the written consent of such
Underwriter, insofar as such losses, claims, damages, liabilities or expenses
(or actions in respect thereof as contemplated below) arise out of or are based
upon any untrue or alleged untrue statement of any material fact contained in
the Registration Statement, any Preliminary Prospectus, the Prospectus, or any
amendment or supplement thereto, or arise out of or are based upon the omission
or alleged omission to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, in each
case to the extent, but only to the extent, that such untrue statement or
alleged untrue statement or omission or alleged omission was made in the
Registration Statement, any Preliminary Prospectus, the Prospectus, or any
amendment or supplement thereto, in reliance upon and in conformity with the
information furnished to the Company pursuant to Section 3 hereof; and will
reimburse the Company, or any such director, officer or controlling person for
any legal and other expense reasonably incurred by the Company, or any such
director, officer or controlling person in connection with investigating,
defending, settling, compromising or paying any such loss, claim, damage,
liability, expense or action.  In addition to its other obligations under this
Section 11(b), each Underwriter severally agrees that, as an interim measure
during the pendency of any claim, action, investigation, inquiry or other
proceeding arising out of or based upon any statement or omission, or any
alleged statement or omission, described in this Section 11(b) which relates to
information furnished to the Company pursuant to Section 4 hereof, it will
reimburse the Company (and, to the extent applicable, each officer, director,
Selling Shareholder, controlling person) on a quarterly basis for all
reasonable legal or other expenses incurred in connection with investigating or
defending any such claim, action, investigation, inquiry or other proceeding,
notwithstanding the absence of a judicial determination as to the propriety and
enforceability of the Underwriters' obligation to reimburse the Company (and,
to the extent applicable, each officer, director, Selling Shareholder or
controlling person) for such expenses and the possibility that such payments
might later be held to have been improper by a court of competent jurisdiction. 
To the extent that any such interim reimbursement payment is so held to have
been improper, the Company (and, to the extent applicable, each officer,
director, Selling Shareholder or controlling person) shall promptly return it
to the Underwriters together with interest, compounded daily, determined on the
basis of the Prime Rate.  Any such interim reimbursement payments which are not
made to the Company or to the extent applicable, each officer, director,
Selling Shareholder or controlling person within 30 days of a request for
reimbursement, shall bear interest at the Prime Rate from the date of such
request.  This indemnity agreement will be in addition to any liability which
such Underwriter may otherwise have.

     (c) Promptly after receipt by an indemnified party under this Section of
notice of the commencement of any action, such indemnified party will, if a
claim in respect thereof is to be made against an indemnifying party under
this Section, notify the indemnifying party in writing of the commencement 
thereof; but the omission so to notify the indemnifying




                                     28

<PAGE>   29

party will not relieve it from any liability which it may have to
any indemnified party for contribution or otherwise than under the indemnity
agreement contained in this Section or to the extent it is not prejudiced as a
proximate result of such failure.  In case any such action is brought against
any indemnified party and such indemnified party seeks or intends to seek
indemnity from an indemnifying party, the indemnifying party will be
entitled to participate in, and, to the extent that it may wish, jointly with
all other indemnifying parties similarly notified, to assume the defense
thereof with counsel reasonably satisfactory to such indemnified party;
provided, however, if the defendants in any such action include both the
indemnified party and the indemnifying party and the indemnified party shall
have reasonably concluded that there may be a conflict between the positions of
the indemnifying party and the indemnified party in conducting the defense of
any such action or that there may be legal defenses available to it and/or
other indemnified parties which are different from or additional to those
available to the indemnifying party, the indemnified party or parties shall
have the right to select separate counsel to assume such legal defenses and to
otherwise participate in the defense of such action on behalf of such
indemnified party or parties.  Upon receipt of notice from the indemnifying
party to such indemnified party of its election so to assume the defense of
such action and approval by the indemnified party of counsel, the indemnifying
party will not be liable to such indemnified party under this Section for any
legal or other expenses subsequently incurred by such indemnified party in
connection with the defense thereof unless (i) the indemnified party shall have
employed such counsel in connection with the assumption of legal defenses in
accordance with the proviso to the next preceding sentence or (ii) the
indemnifying party shall not have employed counsel reasonably satisfactory to
the indemnified party to represent the indemnified party within a reasonable
time after notice of commencement of the action, in each of which cases the
fees and expenses of counsel shall be at the expense of the indemnifying party.

     (d) If the indemnification provided for in this Section 11 is required
by its terms but is for any reason held to be unavailable to or otherwise
insufficient to hold harmless an indemnified party under paragraphs (a), (b)
or (c) in respect of any losses, claims, damages, liabilities or expenses
referred to herein, then each applicable indemnifying party shall contribute
to the amount paid or payable by such indemnified party as a result of any
losses, claims, damages, liabilities or expenses referred to herein (i) in
such proportion as is appropriate to reflect the relative benefits received
by the Company, the Selling Shareholders and the Underwriters from the
offering of the Common Shares or (ii) if the allocation provided by clause
(i) above is not permitted by applicable law, in such proportion as is
appropriate to reflect not only the relative benefits referred to in clause
(i) above but also the relative fault of the Company, the Selling
Shareholders and the Underwriters in connection with the statements or
omissions or inaccuracies in the representations and warranties herein which
resulted in such losses, claims, damages, liabilities or expenses, as well as
any other relevant equitable considerations.  The respective relative
benefits received by the Company, the Selling Shareholders and the
Underwriters shall be deemed to be in the same proportion, in the case of the
Company and the Selling Shareholders as the total price paid to the Company
and the Selling Shareholders, respectively, for the Common Shares sold by
them to the Underwriters (net of underwriting commissions but before
deducting expenses), and in the case of the Underwriters as the underwriting
commissions received by them bears to the total of such 



                                     29

<PAGE>   30

amounts paid to the Company and to the Selling Shareholders and received by
the Underwriters as underwriting commissions.  The relative fault of the
Company, the Selling Shareholders and the Underwriters shall be determined by
reference to, among other things, whether the untrue or alleged untrue
statement of a material fact or the omission or alleged omission to state a
material fact or the inaccurate or the alleged inaccurate representation and/or
warranty relates to information supplied by the Company, the Selling
Shareholders or the Underwriters and the parties' relative intent, knowledge,
access to information and opportunity to correct or prevent   such statement or
omission.  The amount paid or payable by a party as a result of the losses,
claims, damages, liabilities and expenses referred to above shall be deemed to
include, subject to the limitations set forth in subparagraph (c) of this
Section 11, any legal or other fees or expenses reasonably incurred by such
party in connection with investigating or defending any action or claim.  The
provisions set forth in subparagraph (c) of this Section 11 with respect to
notice of commencement of any action shall apply if a claim for contribution is
to be made under this subparagraph (d); provided, however, that no additional
notice shall be required with respect to any action for which notice has been
given under subparagraph (c) for purposes of indemnification.  The Company, the
Selling Shareholders and the Underwriters agree that it would not be just and
equitable if contribution pursuant to this Section 11 were determined solely by
pro rata allocation (even if the Underwriters were treated as one entity for
such purpose) or by any other method of allocation which does not take account
of the equitable considerations referred to in the immediately preceding
paragraph. Notwithstanding the foregoing, the Underwriters shall be entitled to
contribution from the Selling Shareholders only to the extent that contribution
from the Company to the Underwriters does not fully hold harmless the
Underwriters in respect of all losses, claims, liabilities or expenses referred
to in this Section 11, and no Selling Shareholder shall be required to give
contribution with respect to any claim for which they would not be required to
provide indemnification as a result of any provision of this Section 11 other
than the penultimate proviso to the first sentence of Section 11(a). 
Notwithstanding the provisions of this Section 11, no Underwriter shall be
required to contribute any amount in excess of the amount of the total
underwriting commissions received by such Underwriter in connection with the
Common Shares underwritten by it and distributed to the public and no Selling
Shareholder shall be required to contribute any amount in excess of the amount
of net proceeds received by such Selling Shareholder from the Common Shares
sold by it hereunder.  No person guilty of fraudulent misrepresentation (within
the meaning of Section 11(f) of the Act) shall be entitled to contribution from
any person who was not guilty of such fraudulent misrepresentation.  The
Underwriters' obligations to contribute pursuant to this Section 11 are several
in proportion to their respective underwriting commitments and not joint.

     (e) It is agreed that any controversy arising out of the operation of
the interim reimbursement arrangements set forth in Sections 11(a) and 11(b)
hereof, including the amounts of any requested reimbursement payments and the
method of determining such amounts, shall be settled by arbitration conducted
under the provisions of the Constitution and Rules of the Board of Governors
of the New York Stock Exchange, Inc. or pursuant to the Code of Arbitration
Procedure of the NASD.  Any such arbitration must be commenced by service of
a written demand for arbitration or written notice of intention to arbitrate,
therein electing the arbitration tribunal.  In the event the party demanding
arbitration does not make such designation of an arbitration tribunal in such
demand or notice, then the party responding 


                                     30

<PAGE>   31

to said demand or notice is authorized to do so.  Such an arbitration would be
limited to the operation of the interim reimbursement provisions
contained in Sections 11(a) and 11(b) hereof and would not resolve the ultimate
propriety or enforceability of the obligation to reimburse expenses which is
created by the provisions of such Sections 11(a) and 11(b) hereof.

     SECTION 12.  Default of Underwriters.  It shall be a condition to this
Agreement and the obligations of the Company and the Selling Shareholders to
sell and deliver the Common Shares hereunder, and of each Underwriter to
purchase the Common Shares in the manner as described herein, that, except as
hereinafter in this paragraph provided, each of the Underwriters shall
purchase and pay for all the Common Shares agreed to be purchased by such
Underwriter hereunder upon tender to the Underwriters of all such shares in
accordance with the terms hereof.  If any Underwriter or Underwriters default
in their obligations to purchase Common Shares hereunder on either the First or
Second Closing Date and the aggregate number of Common Shares which such
defaulting Underwriter or Underwriters agreed but failed to purchase on such
Closing Date does not exceed 10% of the total number of Common Shares which the
Underwriters are obligated to purchase on such Closing Date, the non-defaulting
Underwriters shall be obligated severally, in proportion to their respective
commitments hereunder, to purchase the Common Shares which such defaulting
Underwriters agreed but failed to purchase on such Closing Date.  If any
Underwriter or Underwriters so default and the aggregate number of Common
Shares with respect to which such default occurs is more than the above
percentage and arrangements satisfactory to the Underwriters and the Company
for the purchase of such Common Shares by other persons are not made within 48
hours after such default, this Agreement will terminate without liability on
the part of any non-defaulting Underwriter or the Company or the Selling
Shareholders except for the expenses to be paid by the Company and the Selling
Shareholders pursuant to Section 6 hereof and except to the extent provided in
Section 11 hereof.

     In the event that Common Shares to which a default relates are to be
purchased by the non-defaulting Underwriters or by another party or parties,
the Representatives or the Company shall have the right to postpone the First
or Second Closing Date, as the case may be, for not more than five business
days in order that the necessary changes in the Registration Statement,
Prospectus and any other documents, as well as any other arrangements, may be
effected.  As used in this Agreement, the term "Underwriter" includes any
person substituted for an Underwriter under this Section.  Nothing herein
will relieve a defaulting Underwriter from liability for its default.

     SECTION 13.  Effective Date.  This Agreement shall become effective
immediately as to Sections 7, 9, 11, 14 and 16 and, as to all other
provisions, (i) if at the time of execution of this Agreement the
Registration Statement has not become effective, at 2:00 P.M., California
time, on the first full business day following the effectiveness of the
Registration Statement, or (ii) if at the time of execution of this Agreement
the Registration Statement has been declared effective, at 2:00 P.M.,
California time, on the first full business day following the date of
execution of this Agreement; but this Agreement shall nevertheless become
effective at such earlier time after the Registration Statement becomes
effective as you may determine on and by notice to the Company or by release
of any of the Common Shares for sale 



                                     31

<PAGE>   32

to the public.  For the purposes of this Section 13, the Common Shares shall be
deemed to have been so released upon the release for publication of any
newspaper advertisement relating to the Common Shares or upon the release by
you of telegrams (i) advising Underwriters that the Common Shares are released
for public offering, or (ii) offering the Common Shares for sale to securities
dealers, whichever may occur first.

     SECTION 14.  Termination.  Without limiting the right to terminate this
Agreement pursuant to any other provision hereof:

                (a) This Agreement may be terminated by the Company by notice
           to you and the Selling Shareholders or by you by notice to the
           Company and the Selling Shareholders at any time prior to the time
           this Agreement shall become effective as to all its provisions,
           and any such termination shall be without liability on the part of
           the Company or any Selling Shareholders to any Underwriter (except
           for the expenses to be paid or reimbursed by the Company pursuant
           to Sections 7 and 9 hereof and except to the extent provided in
           Section 11 hereof) or of any Underwriter to the Company or the
           Selling Shareholders (except to the extent provided in Section 11
           hereof).

                (b) This Agreement may also be terminated by you prior to the
           First Closing Date by notice to the Company (i) if additional
           material governmental restrictions, not in force and effect on the
           date hereof, shall have been imposed upon trading in securities
           generally or minimum or maximum prices shall have been generally
           established on the New York Stock Exchange or on the American
           Stock Exchange or in the over the counter market by the NASD, or
           trading in securities generally shall have been suspended on
           either such Exchange or in the over the counter market by the
           NASD, or a general banking moratorium shall have been established
           by federal, New York or California authorities, (ii) if an
           outbreak of major hostilities or other national or international
           calamity or any substantial change in political, financial or
           economic conditions shall have occurred or shall have accelerated
           or escalated to such an extent, as, in the judgment of the
           Underwriters, to materially and adversely affect the marketability
           of the Common Shares, (iii) if any adverse event shall have
           occurred or shall exist which makes untrue or incorrect in any
           material respect any statement or information contained in the
           Registration Statement or Prospectus or which is not reflected in
           the Registration Statement or Prospectus but should be reflected
           therein in order to make the statements or information contained
           therein not misleading in any material respect, or (iv) if there
           shall be any action, suit or proceeding pending or threatened, or
           there shall have been any development or prospective development
           involving particularly the business or properties or securities of
           the Company or the transactions contemplated by this Agreement,
           which, in the reasonable judgment of the Underwriters, may
           materially and adversely affect the Company's business or earnings
           and makes it impracticable or inadvisable to offer or sell the
           Common Shares.  Any termination pursuant to this subsection (b)
           shall without liability on the part of any Underwriter to the




                                     32

<PAGE>   33

           Company or the Selling Shareholders or on the part of the Company
           or the Selling Shareholders to any Underwriter (except for
           expenses to be paid or reimbursed by the Company pursuant to
           Sections 7 and 9 hereof and except to the extent provided in
           Section 11 hereof.

                (c) This Agreement shall also terminate at 5:00 P.M.,
           California Time, on the tenth full business day after the
           Registration Statement shall have become effective if the initial
           public offering price of the Common Shares shall not then as yet
           have been determined as provided in Section 5 hereof.  Any
           termination pursuant to this subsection (c) shall without
           liability on the part of any Underwriter to the Company or on the
           part of the Company or on the part of the Company to any
           Underwriter (except for expenses to be paid or reimbursed by the
           Company pursuant to Sections 7 and 9 hereof and except to the
           extent provided in Section 11 hereof.

     SECTION 15.  Representations and Indemnities to Survive Delivery.  The
respective indemnities, agreements, representations, warranties and other
statements of the Company, of its officers, of the Selling Shareholders and
of the several Underwriters set forth in or made pursuant to this Agreement
will remain in full force and effect,  regardless of any investigation made
by or on behalf of any Underwriter or the Company or any of its or their
partners, officers or directors or any controlling person, or the Selling
Shareholders or any controlling person as the case may be, and will survive
delivery of and payment for the Common Shares sold hereunder and any
termination of this Agreement.

     SECTION 16.  Notices.  All communications hereunder shall be in writing
and, if sent to the Representative shall be mailed, delivered or telegraphed
and confirmed to you at 600 Montgomery Street, San Francisco, California
94111, Attention:  Jack Levin, with a copy to Edward S. Rosenthal, Esq. of
Fried, Frank, Harris, Shriver & Jacobson (a partnership including
professional corporations), 725 S. Figueroa Street, Suite 3890, Los Angeles,
California 90017; and if sent to the Company shall be mailed, delivered or
telegraphed and confirmed to the Company at 720 South Fifth Street, Hopkins,
Minnesota 55343 with a copy to Douglas T. Holod, Esq. at Maslon, Edelman,
Borman & Brand, a Professional Limited Liability Partnership, 3300 Norwest
Center, Minneapolis, Minnesota 55402; and if sent to a Selling Shareholder
shall be mailed, delivered or telegraphed and confirmed to the address shown
on Schedule B.  The Company, the Selling Shareholder or you may change the
address for receipt of communications hereunder by giving notice to the
others.

     SECTION 17.  Successors.  This Agreement will inure to the benefit of
and be binding upon the parties hereto, including any substitute Underwriters
pursuant to Section 11 hereof, and to the benefit of the officers and
directors and controlling persons referred to in Section 10, and in each case
their respective successors, personal representatives and assigns, and no
other person will have any right or obligation hereunder.  No such assignment
shall relieve any party of its obligations hereunder.  The term "successors"
shall not include any purchaser of the Common Shares as such from any of the
Underwriters merely by reason of such purchase.




                                     33

<PAGE>   34

     SECTION 18.  Representation of Underwriters.  You will act as
Underwriters in connection with all dealings hereunder, and any action under
or in respect of this Agreement taken by you, will be binding upon all the
Underwriters.

     SECTION 19.  Partial Unenforceability.  The invalidity or
unenforceability of any Section, paragraph or provision of this Agreement
shall not affect the validity or enforceability of any other Section,
paragraph or provision hereof.  If any Section, paragraph or provision of
this Agreement is for any reason determined to be invalid or unenforceable,
there shall be deemed to be made such minor changes (and only such minor
changes) as are necessary to make it valid and enforceable.

     SECTION 20.  Applicable Law.  This Agreement shall be governed by and
construed in accordance with the internal laws (and not the laws pertaining
to conflicts of laws) of the State of California.

     SECTION 21.  General.  This Agreement constitutes the entire agreement
of the parties to this Agreement and supersedes all prior written or oral and
all contemporaneous oral agreements, understandings and negotiations with
respect to the subject matter hereof except as otherwise provided herein and
with respect to agreements between the Company and each of the Selling
Shareholders.  This Agreement may be executed in several counterparts, each
one of which shall be an original, and all of which shall constitute one and
the same document.

     In this Agreement, the masculine, feminine and neuter genders and the
singular and the plural include one another.  The section headings in this
Agreement are for the convenience of the parties only and will not affect the
construction or interpretation of this Agreement.  This Agreement may be
amended or modified, and the observance of any term of this Agreement may be
waived, only by a writing signed by the Company, the Selling Shareholders and
you.

     Any person executing and delivering this Agreement as Attorney-in-fact
for the Company or a Selling Shareholder represents by so doing that he has
been duly appointed as Attorney-in-fact by the Company or such Selling
Shareholder, as the case may be, pursuant to a validly existing and binding
Power of Attorney which authorizes such Attorney-in-fact to take such action.
Any action taken under this Agreement by any of the Attorneys-in-fact in
accordance with the Power-of-Attorney executed and delivered by the Selling
Shareholders will be binding on all the Selling Shareholders for whom he acts
as Attorney-in-fact.



                                     34

<PAGE>   35



     If the foregoing is in accordance with your understanding of our
agreement, kindly sign and return to us the enclosed copies hereof, whereupon
it will become a binding agreement between the Company and the several
Underwriters including you, all in accordance with its terms.

                             Very truly yours,

                             Rainforest Cafe, Inc.


                             By:_______________________________________
                                President and Chief Operating Officer


                             Steven W. Schussler
                             David W. Anderson
                             Neil I. Sell, Trustee, and successor trustees,
                             of Amy Berman Irrevocable Trust Agreement,
                             Julie Berman Irrevocable Trust Agreement,
                             Bradley Berman Irrevocable Trust Agreement and
                             Jessie Lynn Berman Irrevocable Trust Agreement



                             By:____________________________________________

                                       Attorney-in-Fact

The foregoing Underwriting Agreement
is hereby confirmed and accepted by
us in San Francisco, California as of
the date first above written.

MONTGOMERY SECURITIES
DAIN BOSWORTH INCORPORATED
DONALDSON, LUFKIN & JENRETTE
     SECURITIES CORPORATION
LADENBURG, THALMANN & CO., INC.


By:  MONTGOMERY SECURITIES


By:______________________________


                                     35

<PAGE>   36





                                   SCHEDULE A






<TABLE>
<CAPTION>
          Underwriter            Number of Shares
- -------------------------------  ----------------
<S>                              <C>
MONTGOMERY SECURITIES

DAIN BOSWORTH INCORPORATED

DONALDSON, LUFKIN & JENRETTE
 SECURITIES CORPORATION

LADENBURG, THALMANN & CO., INC.
</TABLE>

                                      A-1



<PAGE>   37



                                   SCHEDULE B



<TABLE>
<CAPTION>
                                                                            Number of Firm
                                                                            Common Shares
                                                                            to be Sold by
                                                                            Selling
Name of Selling Shareholder                                                 Shareholders
- --------------------------------------------------------------------------  --------------
<S>             <C>                                                         <C>


1.              Steven W. Schussler                                           50,000

                Address for Notices:

                Rainforest Cafe, Inc.
                720 South Fifth Street
                Hopkins, MN  55343

                With a copy to:

                Douglas T. Holod
                Maslon Edelman Borman & Brand
                3300 Norwest Center
                Minneapolis, MN  55402


2.              David W. Anderson                                             50,000

                Address for Notices:

                Rainforest Cafe, Inc.
                720 South Fifth Street
                Hopkins, MN  55343

                With a copy to:

                Douglas T. Holod
                Maslon Edelman Borman & Brand
                3300 Norwest Center
                Minneapolis, MN  55402


</TABLE>

                                     B-1



<PAGE>   38


<TABLE>
<S>             <C>                                                           <C>
3.              Neil I. Sell, Trustee, and successor trustee of Amy Berman    100,000
                          Irrevocable Trust Agreement, Julie Berman
                          Irrevocable Trust Agreement, Bradley Berman
                          Irrevocable Trust Agreement and.
                          Jessie Lynn Berman Irrevocable Trust Agreement

                Address for Notices:

                Rainforest Cafe, Inc.
                720 South Fifth Street
                Hopkins, MN  55343

                With a copy to:

                Douglas T. Holod
                Maslon Edelman Borman & Brand
                3300 Norwest Center
                Minneapolis, MN  55402

                                                                              -------
     TOTAL..............................                                      200,000
                                                                              =======
</TABLE>







                                      B-2
<PAGE>   39

                                   SCHEDULE C



<TABLE>
<CAPTION>
                                                Number of Optional
                                                Common Shares
                                                to be Sold by Optional
                                                Selling
          Name of Optional Selling Shareholder  Shareholder
          ------------------------------------  ----------------------
          <S>                                   <C>

               David W. Anderson                  25,000

               Address for Notices:

               Rainforest Cafe, Inc.
               720 South Fifth Street
               Hopkins, MN  55343

               With a copy to:

               Douglas T. Holod
               Maslon Edelman Borman & Brand
               3300 Norwest Center
               Minneapolis, MN  55402
</TABLE>





                                      C-1


<PAGE>   40


                                   SCHEDULE D


                     Subsidiaries of Rainforest Cafe, Inc.




                      RAINFOREST CAFE, INC.  ATLANTIC CITY

                      RAINFOREST CAFE, INC.  THUNDER

                      RAINFOREST CAFE, INC.  LIGHTENING

                      RAINFOREST CAFE, INC.  RAIN

                      RAINFOREST CAFE, INC.  MIST












                                      D-1



<PAGE>   1
                  [MASLON EDELMAN BORMAN & BRAND LETTERHEAD]


   
                                                             September 18, 1996
    

96-1212

Rainforest Cafe, Inc.
720 South Fifth Street
Hopkins, MN 55343

Ladies and Gentlemen:

   
        We have acted on behalf of Rainforest Cafe, Inc., a Minnesota
corporation (the "Company") in connection with the preparation of a
Registration Statement on Form S-1 (the "Registration Statement") originally
filed by the Company with the Securities and Exchange Commission on August 27,
1996 and amended on September 18, 1996 relating to the registration under the
Securities Act of 1933, as amended, of 3,162,500 shares (the "Shares") of the
Company's Common Stock, no par value, of which up to 2,937,500 shares (the
"Company Shares") will be offered and issued by the Company and 225,000 shares
(the "Selling Shares") will be offered and sold by certain shareholders of the
Company (the "Selling Shareholders").
    

        Upon examination of such corporate documents and records as we have
deemed necessary or advisable for the purposes hereof and including and in
reliance upon certain certificates by the Company and the Selling Shareholders, 
it is our opinion that:

        1.      The Company is a validly existing corporation in good standing
under the laws of the State of Minnesota.

        2.      The Shares have been duly authorized, and when issued as
described in the Registration Statement, will be validly issued, fully paid and
non-assessable.

        3.      The Selling Shares have been validly issued and are fully paid
and non-assessable.

        We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and the references to our firm under the heading "Legal
Matters" in the Registration Statement.

                                Very truly yours,

                                Maslon Edelman Borman & Brand,
                                  a Professional Limited Liability Partnership


88367


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