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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-03-2000
<PERIOD-END> OCT-01-2000
<CASH> 17,960
<SECURITIES> 0
<RECEIVABLES> 6,201
<ALLOWANCES> 0
<INVENTORY> 9,672
<CURRENT-ASSETS> 40,200
<PP&E> 177,238
<DEPRECIATION> 62,365
<TOTAL-ASSETS> 156,803
<CURRENT-LIABILITIES> 19,434
<BONDS> 0
0
0
<COMMON> 172,851
<OTHER-SE> (33)
<TOTAL-LIABILITY-AND-EQUITY> 156,803
<SALES> 199,744
<TOTAL-REVENUES> 201,185
<CGS> 55,637
<TOTAL-COSTS> 287,731
<OTHER-EXPENSES> 15,374
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> (101,920)
<INCOME-TAX> (5,202)
<INCOME-CONTINUING> 0
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (96,718)
<EPS-BASIC> (4.26)
<EPS-DILUTED> (4.26)
</TABLE>
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