GRUPO ELEKTRA SA DE CV
SC 13D, 1999-05-10
VARIETY STORES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D
                                 (RULE 13d-101)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
     TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(a)


                           GRUPO ELEKTRA, S.A. de C.V.
                           ---------------------------
                                (Name of Issuer)

                        Series B Shares Without Par Value
                        ---------------------------------
                         (Title of Class of Securities)

                                    P3642B163
                                 --------------
                                 (CUSIP Number)


                              Mr. Robert Deutschman
                                1299 Ocean Avenue
                                    Suite 306
                             Santa Monica, CA 90401
                                 (310) 393-6632
                     --------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)


                                   May 2, 1999
             -------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition that is the subject of this Schedule 13D, and is filing
this schedule because of Sections 240.13d-1(e), 240.13d-l(f) or 240.13d-1(g),
check the following box. / /

     NOTE: schedules filed in paper format shall include a signed original and
five copies of the schedule, including all exhibits. See Section 240.13d-7 for
other parties to whom copies are to be sent.

                         (Continued on following pages)

                               (Page 1 of 8 Pages)

     *The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).


<PAGE>

                                  SCHEDULE 13D

- ---------------------------------------       ---------------------------------
CUSIP NO. P3642B163                           PAGE   2   OF    8    PAGES
          ---------                               -----     ------     
- ---------------------------------------       ---------------------------------


- -------------------------------------------------------------------------------
  (1)     NAMES OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NOS. OF 
          ABOVE PERSONS
  
          Cappello Group, Inc.
- -------------------------------------------------------------------------------
  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a)/X/
                                                                        (b)/_/
- -------------------------------------------------------------------------------
  (3)     SEC USE ONLY
  
- -------------------------------------------------------------------------------
  (4)     SOURCE OF FUNDS*

          OO
- -------------------------------------------------------------------------------
  (5)     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
          ITEMS 2(d) or 2(e)                                               /_/

- -------------------------------------------------------------------------------
  (6)     CITIZENSHIP OR PLACE OF ORGANIZATION
  
          California
- -------------------------------------------------------------------------------
NUMBER OF  SHARES       (7) SOLE VOTING POWER

                            310,031,601 Series B Shares
                       --------------------------------------------------------
BENEFICIALLY OWNED BY   (8) SHARED VOTING POWER

                            0
                       --------------------------------------------------------
EACH REPORTING          (9) SOLE DISPOSITIVE POWER

                            310,031,601 Series B Shares
                       --------------------------------------------------------
PERSON WITH            (10) SHARED DISPOSITIVE POWER

                            0
- -------------------------------------------------------------------------------
  (11)    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          310,031,601 Series B Shares
- -------------------------------------------------------------------------------
  (12)    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
          SHARES*                                                          /_/
  
- -------------------------------------------------------------------------------
  (13)    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          16.0%
- -------------------------------------------------------------------------------
  (14)    TYPE OF REPORTING PERSON*
          CO
  
- -------------------------------------------------------------------------------

                    *SEE INSTRUCTION BEFORE FILLING OUT!


<PAGE>

                                  SCHEDULE 13D

- ---------------------------------------       ---------------------------------
CUSIP NO. P3642B163                           PAGE  3   OF    8    PAGES
          ---------                               -----     ------     
- ---------------------------------------       ---------------------------------


- -------------------------------------------------------------------------------
  (1)     NAMES OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NOS. OF 
          ABOVE PERSONS
  
          Alexander L. Cappello
- -------------------------------------------------------------------------------
  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a)/X/
                                                                        (b)/ /
- -------------------------------------------------------------------------------
  (3)     SEC USE ONLY
  
- -------------------------------------------------------------------------------
  (4)     SOURCE OF FUNDS*

          OO
- -------------------------------------------------------------------------------
  (5)     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
          ITEMS 2(d) or 2(e)                                               /_/

- -------------------------------------------------------------------------------
  (6)     CITIZENSHIP OR PLACE OF ORGANIZATION
  
          California
- -------------------------------------------------------------------------------
NUMBER OF  SHARES       (7) SOLE VOTING POWER

                            310,031,601
                       --------------------------------------------------------
BENEFICIALLY OWNED BY   (8) SHARED VOTING POWER

                            0
                       --------------------------------------------------------
EACH REPORTING          (9) SOLE DISPOSITIVE POWER

                            310,031,601
                       --------------------------------------------------------
PERSON WITH            (10) SHARED DISPOSITIVE POWER

                            0
- -------------------------------------------------------------------------------
  (11)    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          310,031,601
- -------------------------------------------------------------------------------
  (12)    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
          SHARES*                                                          /_/
  
- -------------------------------------------------------------------------------
  (13)    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          16.0%
- -------------------------------------------------------------------------------
  (14)    TYPE OF REPORTING PERSON*
  
          IN
- -------------------------------------------------------------------------------

                    *SEE INSTRUCTION BEFORE FILLING OUT!

<PAGE>

                                  SCHEDULE 13D

- ---------------------------------------       ---------------------------------
CUSIP NO. P3642B163                           PAGE  4   OF    8    PAGES
          ---------                               -----     ------     
- ---------------------------------------       ---------------------------------


- -------------------------------------------------------------------------------
  (1)     NAMES OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NOS. OF 
          ABOVE PERSONS
  
          Linda Cappello
- -------------------------------------------------------------------------------
  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a)/X/
                                                                        (b)/ /
- -------------------------------------------------------------------------------
  (3)     SEC USE ONLY
  
- -------------------------------------------------------------------------------
  (4)     SOURCE OF FUNDS*

          OO
- -------------------------------------------------------------------------------
  (5)     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
          ITEMS 2(d) or 2(e)                                               /_/

- -------------------------------------------------------------------------------
  (6)     CITIZENSHIP OR PLACE OF ORGANIZATION
  
          California
- -------------------------------------------------------------------------------
NUMBER OF  SHARES       (7) SOLE VOTING POWER

                            310,031,601
                       --------------------------------------------------------
BENEFICIALLY OWNED BY   (8) SHARED VOTING POWER

                            -0-
                       --------------------------------------------------------
EACH REPORTING          (9) SOLE DISPOSITIVE POWER

                            310,031,601
                       --------------------------------------------------------
PERSON WITH            (10) SHARED DISPOSITIVE POWER

                            -0-
- -------------------------------------------------------------------------------
  (11)    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          310,031,601
- -------------------------------------------------------------------------------
  (12)    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
          SHARES*                                                          /_/
  
- -------------------------------------------------------------------------------
  (13)    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          16.0%
- -------------------------------------------------------------------------------
  (14)    TYPE OF REPORTING PERSON*
  
          IN
- -------------------------------------------------------------------------------

                    *SEE INSTRUCTION BEFORE FILLING OUT!


<PAGE>

ITEM 1.   SECURITY AND ISSUER

This Statement relates to the Series B Common Stock, no par value ("Series B
Shares"), of Grupo Elektra, S.A. de C.V. (the "Issuer"). The address of the
principal executive office of the Issuer is Edificio Parque Cuiculico
(Esmeralda), Insurgentes Sur, No. 3579, Col. Tlalpan La Joya, 14000 Mexico, D.F.

ITEM 2.   IDENTITY AND BACKGROUND

This Statement is filed on behalf of Cappello Group, Inc., a California
Corporation ("Cappello") which is principally involved in making investments.
Cappello's principal business address is 1299 Ocean Avenue, Suite 306, Santa
Monica, California, 90401.

Mr. Alexander Cappello acts as Chairman of the Board and Chief Executive Officer
of Cappello. Mrs. Linda Cappello acts as a Director, Vice President and
Secretary of Cappello. Additionally, Mr. Alexander Cappello and Mrs. Linda
Cappello may be deemed to control Cappello.

The executive officers and directors of Cappello are listed below. The principal
business address for each executive officer and director is 1299 Ocean Avenue,
Suite 306, Santa Monica, CA 90401. Each executive officer is a citizen of the
United States of America.

EXECUTIVE OFFICERS & DIRECTORS

<TABLE>
<CAPTION>

<S>                      <C>
Alexander Cappello       Chairman of the Board, President, Chief Executive
                         Officer and Chief Financial Officer

Linda Cappello           Director, Vice President and Secretary

</TABLE>

During the last five years, neither Cappello nor, to the best of its knowledge,
any of its executive officers and directors (i) has been convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors); or (ii) has
been a party to a civil proceeding of a judicial or administrative body of
competent jurisdiction and as a result of such proceedings was or is subject to
a judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding
any violation with respect to such laws.

ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

On May 2, 1999, Cappello entered into an agreement with certain holders of 
Series B Shares which are reported as beneficially owned by Cappello pursuant 
to this Schedule 13D, shares of Series A common stock of the Company, no par 
value (representing 23.5% of all outstanding Series A shares), shares of 
Series L common stock of the Company, no par value (representing 1% of all 
outstanding Series L shares) and certain distributions with respect to, and 
interests in entities holding, such shares (the "Option Shares") which gave 
Cappello the right to purchase such Option Shares and certain other equity of 
the Company (the "Stock Option Agreement"). Cappello expects to assign to a 
third party (the "New Purchaser") all of its rights under the Stock Option 
Agreement, 

<PAGE>

sell the Option Shares to such New Purchaser or otherwise dispose of the Option
Shares to such New Purchaser subject to the option granted by the Stock Option
Agreement. Cappello does not currently have a binding agreement for any such
transaction but may so dispose of the Option Shares to the Company, Mr. Ricardo
Salinas Pliego, another member of the Salinas family or an affiliate of such
persons. Depending on the structure such transaction takes, Cappello may borrow
the funds to exercise the options under the Stock Option Agreement from such
persons or others.


ITEM 4.   PURPOSE OF TRANSACTION

Cappello has made no proposals and has entered into no agreements which would be
related to or would result in any of the matters described in Items 4(a)-(j) of
Schedule 13D; however, Cappello makes no representation as to the intent of any
New Purchaser.

ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER


(a)  As of the date of this Schedule 13D, Cappello beneficially owns 310,031,601
     Series B Shares (approximately 16.0% of the outstanding Series B Shares
     based on the Form 20-F filed by the Company on June 30, 1998) all of which
     Cappello has the right to acquire within 60 days following the date hereof
     pursuant to the exercise of the option rights under the Stock Option
     Agreement.

     Mr. Alexander Cappello and Mrs. Linda Cappello may be deemed to
     beneficially own Series B Shares deemed to be owned by Cappello (as set
     forth above).

(b)  Cappello has sole power to vote and dispose of the Series B Shares upon
     exercise of its option under the Stock Option Agreement.

(c)  Mr. Alexander Cappello and Mrs. Linda Cappello may be deemed to
     beneficially own Series B Shares deemed to be owned by Cappello (as set
     forth above) and, due to their ability to direct the actions of Cappello,
     may be deemed to have power to vote and dispose of the Series B Shares when
     the power is gained by Cappello upon exercise of the option.

(d)  Except for the Stock Option Agreement described herein, none of Cappello,
     and to the best of its knowledge, none of its executive officers or
     directors has effected transactions involving the Series B Shares during
     the last 60 days.

(e)  None

(f)  Not applicable

ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT 
          TO SECURITIES OF THE ISSUER.

Cappello expects to assign to a New Purchaser all of its rights under the Stock
Option Agreement, sell the Option Shares to such New Purchaser or otherwise
dispose of the Option Shares to such New Purchaser subject to the option granted
by the Stock Option Agreement. Cappello does not currently have a binding
agreement for any such transaction but may so dispose of the Option 


<PAGE>

Shares to the Company, Mr. Ricardo Salinas Pliego, another member of the Salinas
family or an affiliate of such persons.


ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS

The following is filed herewith as an Exhibit to this Schedule 13D:

Exhibit 1 --   A written agreement relating to the filing of the joint
               acquisition statement as required by Rule 13d-1(k)(1) under the
               Securities Act of 1934, as amended.


<PAGE>

                                    SIGNATURE

After reasonable inquiry and to the best of its knowledge and belief, the
undersigned certify that the information set forth in this Statement is true,
complete and correct.

Dated as of this 5th day of May, 1999.

CAPPELLO GROUP, INC.


BY:/s/ ALEXANDER CAPPELLO
   --------------------------
Alexander Cappello
Chief Executive Officer

<PAGE>

                                                                       Exhibit 1


                             Joint Filing Agreement


Each of the undersigned acknowledges and agrees that the foregoing statement on
Schedule 13D is filed on behalf of the undersigned and that all subsequent
amendments to this statement on Schedule 13D shall be filed on behalf of the
undersigned without the necessity of filing additional joint acquisition
statements. Each of the undersigned acknowledges that it shall be responsible
for the timely filing of such amendments, and for the completeness and accuracy
of the information concerning it contained therein, but shall not be responsible
for the completeness and accuracy of the information concerning the other,
except to the extent that he or it knows or has reason to believe that such
information is inaccurate.

Dated as of this 5th day of May, 1999.

CAPPELLO GROUP, INC.


BY:/s/ ALEXANDER CAPPELLO
- ----------------------------------
Alexander Cappello
Chief Financial Officer


  /s/ ALEXANDER CAPPELLO
- ----------------------------------
Alexander Cappello


  /s/ LINDA CAPPELLO
- ----------------------------------
Linda Cappello


                                      -1-


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