PIERCING PAGODA INC
10-Q, 1996-08-13
JEWELRY STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

                 (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR
                     15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1996

                                       OR

                 ( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR
                     15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

                For the transition period from _______ to _______

                         Commission File Number 0-24860

                              PIERCING PAGODA, INC.

             (Exact Name of Registrant as Specified in its Charter)

        Delaware                                               23-1894725
(State or Other Jurisdiction of                 (I.R.S. Employer Identification
Incorporation or Organization)                                   Number)

           3910 Adler Place
             Bethlehem, PA                                     18017
(Address of Principal Executive Offices)                     (Zip Code)

       Registrant's Telephone Number, Including Area Code: (610) 691-0437

                                       N/A
(Former  Name,  Former  Address and Former  Fiscal Year,  if Changed  Since Last
Report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes [ X ] No [ ]

The number of shares  outstanding of the registrant's  common stock is 5,254,513
(as of August 6, 1996)


<PAGE>

                              PIERCING PAGODA, INC.

                                      INDEX
                                                                         PAGE
                                                                        NUMBER
                         PART I - FINANCIAL INFORMATION

Item 1.   Financial Statements

          Consolidated balance sheets as of June 30, 1996
          and March 31, 1996                                               3

          Consolidated statements of operations for the
          three months ended June 30, 1996 and 1995                        4

          Consolidated statements of cash flows for the
          three months ended June 30, 1996 and 1995                        5

          Notes to Consolidated Financial Statements                       7


Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations                              8


                           PART II - OTHER INFORMATION

Item 6.   Exhibits and Reports on Form 8-K                                11

          Signatures                                                      12

                              2

<PAGE>


PART I - FINANCIAL INFORMATION
ITEM 1.  FINANCIAL STATEMENTS

                      PIERCING PAGODA, INC. AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEETS
                        (In thousands, except share data)
<TABLE>
<CAPTION>
                                                                        June 30,    March 31,
                                                                          1996        1996
                                                                            (Unaudited)
<S>                                                                     <C>         <C>    
         Assets    
Current assets:
     Cash                                                               $ 1,978     $ 1,864
     Accounts receivable                                                    788         794
     Inventory                                                           30,078      25,390
     Deposits for inventory purchases                                     2,297         361
     Prepaid expenses and other current assets                              295         468
     Prepaid income taxes                                                   965         883
     Deferred tax assets                                                    693         693
                                                                        -------     -------
Total current assets                                                     37,094      30,453
                                                                        -------     -------

Property, fixtures and equipment, net                                    17,570      15,806
Other assets                                                              1,568       1,647
                                                                        -------     -------
                                                                        $56,232     $47,906
                                                                        =======     =======

         Liabilities and Stockholders' Equity

Current liabilities:
     Accounts payable                                                   $ 7,124     $ 1,811
     Current installments of long-term debt and
        revolving line of credit                                          8,910       5,910
     Accrued expenses and taxes withheld                                  6,249       6,784
                                                                        -------     -------
Total current liabilities                                                22,283      14,505
                                                                        -------     -------
Long-term debt, less current installments                                 2,718       2,350
Deferred tax liabilities                                                  1,259       1,259
Unbilled rent                                                               273         213
                                                                        -------     -------
Total liabilities                                                        26,533      18,327
                                                                        -------     -------

Commitments and contingencies
Stockholders' equity:
     Preferred stock, par value $.01 per share,
        authorized 3,000,000 shares. None issued                             --          --
     Common stock, par value $.01 per share, authorized
        15,000,000 shares. Issued 5,240,293 and 5,249,813 shares at
        March 31, 1996 and June 30, 1996, respectively                       53          53
     Additional paid-in capital                                          22,268      22,183
     Retained earnings                                                    7,378       7,343
                                                                        -------     -------
Total stockholders' equity                                               29,699      29,579
                                                                        -------     -------
                                                                        $56,232     $47,906
                                                                        =======     =======
</TABLE>

     See accompanying notes to consolidated financial statements.

                                       3

<PAGE>

                      PIERCING PAGODA, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      (In thousands, except per share data)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                    Three months ended
                                                        June 30,
                                                    1996        1995
<S>                                             <C>         <C>    
Net sales                                         $30,244     $22,375
Cost of goods sold and occupancy expenses,
     (excluding depreciation on kiosks)            17,463      13,080
                                                  -------     -------
Gross profit                                       12,781       9,295

Selling, general and administrative expenses,
     (including depreciation on kiosks)            12,421       8,927
                                                  -------     -------
Income from operations                                360         368

Interest and other income                              60          48
Interest expense                                      361         140
                                                  -------     -------
Earnings before income taxes                           59         276

Income tax expense                                     24          11
                                                  -------     -------
Net income                                        $    35     $   162
                                                  =======     =======
Earnings per share                                $  0.01     $  0.03
                                                  =======     =======

Weighted average common shares
     and common share equivalents outstanding       5,356       5,271
                                                  =======     =======
</TABLE>

See accompanying notes to consolidated financial statements.

                                       4

<PAGE>

                      PIERCING PAGODA, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In thousands)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                                  Three months ended
                                                                       June 30,
                                                                   1996        1995

<S>                                                             <C>          <C>    
Cash flows from operating activities:
     Net income                                                 $    35      $   162
     Adjustments to reconcile net income to net cash
      used in operating activities:
       Depreciation and amortization                                781          520
       Loss on disposal of property, fixtures and equipment          --            5
       Other changes in other assets                                 (9)          19
       Deferred income taxes                                         --          (66)
       Decrease (increase) in assets:
          Accounts receivable                                         6          287
          Inventory                                              (4,688)      (6,803)
          Deposits for inventory purchases                       (1,936)      (3,024)
          Prepaid expenses and other current assets                  73          201
          Prepaid income taxes                                      (82)        (713)
       Increase (decrease) in liabilities:
          Accounts payable                                        5,313        2,691
          Income taxes payable                                       --          (20)
          Accrued expenses and taxes withheld                      (535)         117
          Tax indemnification payable                                --         (826)
          Unbilled rent                                              60            6
                                                                -------      -------
Net cash used in operating activities                              (882)      (7,444)
                                                                -------      -------
Cash flows from investing activities:
     Additions to property, fixtures and equipment               (2,518)      (1,389)
     Noncurrent deposits, net                                        81         (117)
                                                                -------      -------
Net cash used in investing activities                            (2,437)      (1,506)
                                                                -------      -------
Cash flows from financing activities:
     Revolving line of credit, net                                2,970        7,625
     Proceeds from issuance of long-term debt                       400           --
     Loan fees paid                                                 (20)          --
     Repayments of long-term debt                                    (2)          --
     Proceeds from issuance of common stock                          85           --
     Cash dividends paid                                             --          (45)
                                                                -------      -------
Net cash provided by financing activities                         3,433        7,580
                                                                -------      -------
Net increase (decrease) in cash                                     114       (1,370)

Cash at beginning of period                                       1,864        2,320
                                                                -------      -------
Cash at end of period                                           $ 1,978      $   950
                                                                =======      =======
</TABLE>

                                       5

<PAGE>

                      PIERCING PAGODA, INC. AND SUBSIDIARY
                CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
                                 (In thousands)
                                   (Unaudited)

                                                          Three months ended
                                                               June 30,
                                                            1996     1995

Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest                                                    $297     $152
                                                            ====     ====
Income taxes, net                                           $106     $913
                                                            ====     ====

See accompanying notes to consolidated financial statements.

                                       6

<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 Summary of significant accounting policies

     The accompanying consolidated financial statements of Piercing Pagoda, Inc.
     and subsidiary  (the  "Company")  have been prepared in accordance with the
     instructions  to Form 10-Q and do not  include all of the  information  and
     footnotes required by generally accepted accounting principles for complete
     financial statements.  These consolidated  financial statements include the
     results of  operations  for  Piercing  Pagoda,  Inc.  and its wholly  owned
     subsidiary,   a  Delaware  investment  holding  company.  All  intercompany
     transactions  have been  eliminated in  consolidation.  These  consolidated
     financial  statements  should  be read in  conjunction  with the  Company's
     financial  statements  and notes thereto for the year ended March 31, 1996.
     The  financial  information  included  herein is  unaudited;  however,  the
     information reflects all adjustments (consisting solely of normal recurring
     adjustments)  that are, in the opinion of management,  necessary for a fair
     presentation  of the financial  position,  results of operations,  and cash
     flows for the interim periods.

     Operating  results for the three month  period  ended June 30, 1996 are not
     necessarily  indicative  of the results that may be expected for the entire
     fiscal year.

Note 2 Property, Fixtures and Equipment

     A summary of major classes of property,  fixtures and equipment follows (in
     thousands):

                                                     June 30,    March 31,
                                                       1996        1996
Land                                                 $   688     $   688
Furniture and fixtures                                 2,221       2,077
Kiosks                                                15,577      13,908
Building and improvements                              3,837       3,822
Computer equipment, software and other equipment       5,820       5,130
                                                     -------     -------
                                                      28,143      25,625
Less accumulated depreciation and amortization        10,573       9,819
                                                     -------     -------
                                                     $17,570     $15,806
                                                     =======     =======

                                       7

<PAGE>

ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

Background

     The  Company's  consolidated  net sales are  comprised  primarily  of sales
     generated by the Company's  stores and, to a much lesser extent,  wholesale
     sales  primarily to an  independent  store operator in Florida to which the
     Company  licenses  the use of its  store  name and  concept  (the  "Florida
     Licensee").  Cost of goods sold and occupancy  expenses include the cost of
     merchandise,  rent and occupancy and the cost of preparing  merchandise for
     sale.  Selling,  general  and  administrative  expenses  include  store and
     supervisory  payroll,  corporate overhead and non-occupancy  store expenses
     including depreciation of kiosks.

Results of operations

Three months ended June 30, 1996 and June 30, 1995

     Consolidated  net sales  increased $7.8 million,  or 35% from $22.4 million
     for the three  months  ended June 30,  1995 to $30.2  million for the three
     months ended June 30, 1996.  This increase was primarily due to an increase
     in the average  number of stores open for the three  months  ended June 30,
     1996 as  compared  to the  three  months  ended  June  30,  1995 and a $1.2
     million,  or 6%, increase in comparable store net sales. There were a total
     of 535 stores open at June 30, 1996  compared to 401 at June 30,  1995,  an
     increase of 33%. The average  jewelry units sold per store  increased 9% to
     2,500 for the three  months  ended June 30, 1996  compared to 2,300 at June
     30, 1995. The average price per jewelry unit sold was relatively  unchanged
     at $24.52 for the three months  ended June 30, 1996  compared to $24.47 for
     the three months ended June 30, 1995.

     Gross profit  increased  $3.5  million,  or 38%,  from $9.3 million for the
     three  months  ended June 30, 1995 to $12.8  million  for the three  months
     ended June 30, 1996. The Company's  gross profit margin  improved  slightly
     from 41.5% for the three  months ended June 30, 1995 to 42.3% for the three
     months  ended June 30,  1996.  The  increase  in gross  profit  dollars was
     attributable primarily to the Company's increase in net sales. The increase
     in the  Company's  gross  profit  margin  reflects a higher gross profit on
     merchandise  sold,  partially  offset by an increase in rent and  occupancy
     expense as a percentage of net sales. Gross profit on merchandise increased
     due to the Company's decision to maintain retail price levels despite lower
     costs for merchandise from vendors. The increase in rent and occupancy as a
     percentage of net sales reflects the impact of newer stores which typically
     have lower net sales in their  earlier  years of operation  compared to the
     Company's  mature stores.  At June 30, 1996,  242, or 45%, of the Company's
     535 stores had been open less than two years.

                                       8

<PAGE>

     Selling,  general and administrative  expenses  increased $3.5 million,  or
     39%,  from $8.9  million for the three  months ended June 30, 1995 to $12.4
     million for the three months ended June 30,  1996.  As a percentage  of net
     sales,  selling,  general and administrative  expenses increased from 39.9%
     for the three  months  ended  June 30,  1995 to 41.1% for the three  months
     ended June 30, 1996. The increase in dollars was attributable  primarily to
     the  increase  in the  number of stores and the  pre-opening  costs for new
     stores,  as well as  higher  supervisory  and  administrative  expenses  to
     support the current and  expected  growth in stores.  Selling,  general and
     administrative  expenses  increased  as a  percentage  of net  sales due to
     higher expenses  associated with new store growth and an improved incentive
     package for store  personnel  implemented in the third quarter of the prior
     fiscal year.  Depreciation  and  amortization  expense  increased  50% from
     $520,000 for the three months ended June 30, 1995 to $781,000 for the three
     months ended June 30, 1996 due  primarily to capital  expenditures  for new
     stores and the upgrading of kiosks in existing locations.

     Interest expense increased  $221,000,  or 158%, from $140,000 for the three
     months  ended June 30, 1995 to $361,000 for the three months ended June 30,
     1996,  and as a percentage of net sales  increased  from 0.6% for the three
     months  ended  June 30,  1995 to 1.2% for the three  months  ended June 30,
     1996. The increase in interest  expense was due primarily to higher average
     balances on the Company's  revolving line of credit agreement,  outstanding
     long-term debt of $2.5 million issued in the  third-quarter  of fiscal 1995
     and an additional  $400,000 of long-term debt issued in the current quarter
     in connection  with the expansion of the Company's  corporate  headquarters
     and distribution facility in the prior fiscal year.

     As a result of the foregoing,  the Company's net income decreased $127,000,
     or 78%,  from  $162,000 for the three months ended June 30, 1995 to $35,000
     for the three months ended June 30, 1996.

Liquidity and capital resources

     The Company's primary on-going capital requirements are to fund an increase
     in inventory and to fund capital  expenditures  and working capital (mostly
     inventory) for new stores.  The Company's  primary sources of liquidity are
     funds  provided  by  operations,  its  gold  consignment  program  and bank
     borrowings.   Due  to  the  seasonal  nature  of  the  Company's  business,
     outstanding  borrowings under its credit  facilities  generally peak during
     the second and third  fiscal  quarters  as the Company  finances  inventory
     purchases in advance of the holiday shopping season.  At June 30, 1996, the
     Company had outstanding borrowings of $8.7 million under its revolving line
     of credit and $2.9 million of long-term debt outstanding.  In addition, the
     Company  had  consigned  56,000  ounces of gold under its gold  consignment
     program valued at approximately $21.4 million.

     Net cash used in  operating  activities  was  $882,000 for the three months
     ended June 30,  1996  compared  to $7.4  million for the same period in the
     prior  year.  Net cash  used in  operating  activities  primarily  reflects
     increases in inventory  and deposits for  merchandise  purchases to support
     newly opened stores and future scheduled store openings.

                                       9

<PAGE>

     Net cash used in investing  activities  was $2.4  million  during the three
     months ended June 30, 1996 compared to $1.5 million during the three months
     ended  June 30,  1995.  Net cash  used in  investing  activities  primarily
     reflects  the addition of property,  fixtures and  equipment in  connection
     with the opening of new stores.

     Net cash  provided by financing  activities  was $3.4 million for the three
     months  ended June 30,  1996  versus $7.6  million  provided  by  financing
     activities  during the three months ended June 30, 1995.  Cash  provided by
     financing  activities during the three months ended June 30, 1996 primarily
     reflects an increase in borrowings  under the Company's  revolving  line of
     credit  agreement  to  support  the  increased  number of stores  currently
     operating and anticipated new store openings. Also, the Company obtained an
     additional  $400,000 long term loan in connection with the expansion of the
     Company's  corporate  headquarters and  distribution  facility in the prior
     fiscal year. The loan requires  monthly  payments of principal and interest
     of  approximately  $4,000  through  June  of 2006  at an  effective  annual
     interest rate of 4.59%.

     At June 30,  1996,  the Company had $9.1  million  available to be borrowed
     under its existing  revolving  credit  facility and was in compliance  with
     covenants contained in the revolving credit facility.  The Company believes
     that the expected cash flows from operations, its gold consignment program,
     and bank  borrowings  will be sufficient  to fund the  Company's  currently
     anticipated capital and liquidity needs.

Seasonality

     The  Company's  business  is  highly  seasonal.  Due to the  impact  of the
     year-end  holiday shopping  season,  the Company  experiences a substantial
     portion  of its  annual  net sales and  profitability  in its third  fiscal
     quarter (ending December 31st). The Company has generally experienced lower
     net sales in each of the first,  second and fourth  quarters  and lower net
     income or net losses in each of those quarters.

     The Company's  results of  operations  may also  fluctuate  from quarter to
     quarter as a result of a variety of factors,  including fluctuations in the
     price of gold or gold consignment rates, the amount and timing of new store
     openings,  the  integration  of such new stores into the  operations of the
     Company  and the net sales  contributed  by new stores.  The  addition of a
     large number of new stores significantly affects results of operations on a
     quarter-to-quarter basis.

                                       10

<PAGE>

PART II - OTHER INFORMATION

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          None

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

          a)   Exhibits

               3.1  Restated  Certificate  of  Incorporation  of the  Registrant
                    (incorporated   by   reference   to   Exhibit   3.1  to  the
                    Registrant's  Registration  Statement on Form S-1,  File No.
                    33-80200,  initially  filed with the Securities and Exchange
                    Commission on June 14, 1994).

               3.2  Amended and Restated By-Laws of the Registrant (incorporated
                    by reference to Exhibit 3.2 to the Registrant's Registration
                    Statement on Form S-1, File No.  33-80200,  initially  filed
                    with the  Securities  and  Exchange  Commission  on June 14,
                    1994).

               4    Specimen Common Stock Certificate (incorporated by reference
                    to Exhibit 4 to the Registrant's  Registration  Statement on
                    Form  S-1,  File  No.  33-80200,  initially  filed  with the
                    Securities and Exchange Commission on June 14, 1994).

               11   Statement  regarding  computation  of net  income per common
                    share and common share equivalent.

          b)   Reports on Form 8K

               During the quarter  ended June 30,  1996,  no reports on Form 8-K
               were filed.

                                       11

<PAGE>

SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
     Registrant  has duly  caused  this report to be signed on its behalf by the
     undersigned thereunto duly authorized.



                                              PIERCING PAGODA, INC.
                                                 (Registrant)


     Date: August 9, 1996                     /s/ John F. Eureyecko
                                              ---------------------------------
                                              John F. Eureyecko
                                              President,
                                              Chief Operating Officer
                                              (Principal Financial Officer)

     Date: August 9, 1996                     /s/ Brandon R. Lehman
                                              ---------------------------------
                                              Brandon R. Lehman
                                              Treasurer
                                              (Principal Accounting Officer)

<PAGE>

                                INDEX TO EXHIBITS

                                                                   Sequentially
Exhibit                                                              Numbered
Number                                                                Page

     11   Statement  regarding  computation  of net  income per
          common share and common share equivalent.                    14



                                  13



Exhibit 11 - Statement regarding  computation of net income per common
             share and common share equivalent.

                                             Three months ended
                                               June 30, 1996
(In thousands, except per share data)
Average shares outstanding                         5,243

Net effect of dilutive stock options,
  based on the treasury stock method                 113
                                                  ------
Total shares used in computation                   5,356
                                                  ======

Net income                                        $   35
                                                  ======

Net income per common share
  and common share equivalent                     $ 0.01
                                                  ======

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          MAR-31-1997
<PERIOD-END>                               JUN-30-1996
<CASH>                                           1,978
<SECURITIES>                                         0
<RECEIVABLES>                                      788
<ALLOWANCES>                                         0
<INVENTORY>                                     30,078
<CURRENT-ASSETS>                                37,094
<PP&E>                                          28,143
<DEPRECIATION>                                  10,573
<TOTAL-ASSETS>                                  56,232
<CURRENT-LIABILITIES>                           22,283
<BONDS>                                          2,718
                                0
                                          0
<COMMON>                                            53
<OTHER-SE>                                      29,646
<TOTAL-LIABILITY-AND-EQUITY>                    56,232
<SALES>                                         30,244
<TOTAL-REVENUES>                                30,244
<CGS>                                           17,463
<TOTAL-COSTS>                                   17,463
<OTHER-EXPENSES>                                12,421
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 361
<INCOME-PRETAX>                                     59
<INCOME-TAX>                                        24
<INCOME-CONTINUING>                                 35
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        35
<EPS-PRIMARY>                                     0.01
<EPS-DILUTED>                                     0.01
        

</TABLE>


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