PIERCING PAGODA INC
8-K, 1998-09-16
JEWELRY STORES
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                                UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                                  FORM 8-K

                CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES AND EXCHANGE ACT OF 1934


     Date of report (Date of earliest event reported):  September 1, 1998


                            Piercing Pagoda, Inc.
             (Exact Name of Registrant as Specified in Charter)

- -------------------------------------------------------------------------------

         Delaware                   0-24850                 23-1894725
     (State or Other       (Commission File Number)      (I.R.S. Employer
       Jurisdiction                                     Identification No.)
    of Incorporation)
- -------------------------------------------------------------------------------

                    3910 Adler Place, Bethlehem, PA 18017

              (Address of Principal Executive Offices) (Zip Code)

                                (610) 691-0437

             (Registrant's telephone number, including area code)

                               Not Applicable

         (Former Name or Former Address, if Changed Since Last Report)




<PAGE>


Item 5.     Other Events.

            On September 1, 1998, the Registrant  completed the  acquisition
of its sole licensee,  Piercing  Pagoda of Florida,  Inc. In connection with
the acquisition,  the Registrant issued the press release attached hereto as
Exhibit 1.


Item 7.     Financial Statements.

            (a)   Inapplicable

            (b)   Inapplicable

            (c)   Exhibits

            Exhibit No.       Item

            1                 Press Release issued by Piercing Pagoda, Inc.
                            on September 2, 1998.

            2                 Stock Purchase Agreement by and between
                              Piercing Pagoda, Inc. and Richard P. Russ,
                              dated as of August 31, 1998.*


<PAGE>


                                 SIGNATURES


            Pursuant to the  requirements of the Securities  Exchange Act of
1934,  the Registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.



                                    PIERCING PAGODA, INC.



Date:  September 11, 1998
                                          By:
                                          John F. Eureyecko
                                          President



<PAGE>


                                 SIGNATURES


            Pursuant to the  requirements of the Securities  Exchange Act of
1934,  the Registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.



                                    PIERCING PAGODA, INC.



Date:  September 11, 1998                 By:/s/ John F.Eureyecko
                                             --------------------
                                          John F. Eureyecko
                                          President


<PAGE>


                                Exhibit Index


            The following  exhibits are filed as part of this Current Report
on Form 8-K:

       Exhibit No.        Item

            1             Press Release issued by Piercing Pagoda, Inc. on
                          September 2, 1998.

            2             Stock Purchase Agreement by and between Piercing
                          Pagoda, Inc. and Richard P. Russ, dated as of
                          August 31, 1998.*







                                  EXHIBIT 1

Piercing Pagoda Completes Purchase of Florida Licensee

September 2, 1998 08:32 a.m.

BETHLEHEM,  Pa. -- (BUSINESS WIRE) -- September 2, 1998 -- Piercing  Pagoda,
Inc. PGDA  announced  Wednesday  that is has purchased the operations of its
sole licensee,  Piercing Pagoda of Florida Inc., which operates 22 stores in
the  State of  Florida.  In  connection  with  the  acquisition,  which  was
structured  as a cash for stock  purchase,  the  license  agreement  between
Piercing Pagoda Inc. and Piercing Pagoda of Florida Inc. was terminated. The
license  agreement  granted  exclusive  rights to Piercing Pagoda of Florida
Inc. to operate in the State of Florida.  The purchase  price  totaled $11.0
million dollars.  The president of Piercing Pagoda of Florida Inc.,  Richard
P. Russ, will join Piercing Pagoda Inc. as a corporate vice president.  John
F.  Eureyecko,  President  and Chief  Operating  Officer,  commented,  "This
acquisition  represents a significant  step in securing our position  within
one of our most  important  states.  This  purchase  will add 22 high volume
locations and a management  team with over 25 years of  experience.  Richard
Russ has worked with the Company  since its inception and we look forward to
benefiting from his many years of experience."  Eureyecko added,  "The State
of Florida  presents the Company  with many  significant  opportunities  for
expansion.  We  anticipate  that this  acquisition  will not be  dilutive to
earnings in the current  year and should have a positive  impact on earnings
in our next  fiscal  year and  beyond,  as the  Company  will now be able to
freely expand in the sate."  Piercing  Pagoda Inc. is the largest  specialty
retailer  of  gold  jewelry  through  kiosk  stores  in the  United  States,
currently  operating  over 900  stores in 47 states  and  Puerto  Rico.  The
Company primarily operates under the names Piercing Pagoda,  Plumb Gold, and
Slver & Gold  Connection.  The  Company  offers an  extensive  selection  of
popular  priced  14 karat and 10 karat  gold  chains,  bracelets,  earrings,
charms and rings,  as well as a selection  of silver  jewelry,  all in basic
styles at everyday low prices.

Certain  statements  included herein are forwarded looking statements within
the meaning of the Private Litigation Reform Act of 1995, including, but not
limited to,  statements  relating to anticipated  results of  operations.  A
variety  of  factors  could  cause the  Company's  actual  results to differ
materially. The risks and uncertainties include, but are not limited to, the
ability to obtain favorable store locations on satisfactory lease terms, the
Company's  ability to finance expansion plans and other factors described in
the Company's  Quarterly  Report on the Form 10-Q for the quarter ended June
30, 1998.







                                  EXHIBIT 2






                          STOCK PURCHASE AGREEMENT



                               BY AND BETWEEN


                            PIERCING PAGODA, INC.


                                     AND


                               RICHARD P. RUSS


<PAGE>



                                   

                              TABLE OF CONTENTS

                                                                          Page

      1.    Acquisition of Stock; Purchase Price; Adjustments................1
            1.1   Acquisition of Stock.......................................1
            1.2   Purchase Price.............................................1
            1.3   Adjustments................................................2

      2.    Representations, Warranties and Agreements of  Shareholder with
             Respect to Company..............................................4
            2.1   Corporate Status; Outstanding Stock........................4
            2.2   Officers, Directors, Bank Accounts, etc....................5
            2.3   Subsidiaries and Joint Ventures............................5
            2.4   Financial Statements.......................................5
            2.5   Liabilities; Accounts Receivable...........................5
            2.6   Real Estate................................................6
            2.7   Personal Property..........................................7
            2.8   Insurance..................................................8
            2.9   Contracts, Leases, Agreements and Other Commitments........8
            2.10  Labor, Employment Contracts and Employee Benefit Plans.....9
            2.11  Litigation................................................10
            2.12  Conflicting Interests.....................................10
            2.13  Compliance with Law and Regulations.......................11
            2.14  Agreement Not in Breach of Other Instruments Affecting
                   Company; Governmental Consent............................11
            2.15  Tax Matters...............................................11
            2.16  Actions Since January 1, 1998.............................15
            2.17  [Intentionally Blank].....................................15
            2.18  Employee Benefit Plans and ERISA..........................15
            2.19  No Broker or Finder.......................................18

      3.    Further Representations and Warranties of Shareholder...........18
            3.1   Ownership of Capital Stock of Company.....................18
            3.2   Authorization; Valid and Binding Agreement................18
            3.3   Agreement Not in Breach of Other Instruments Affecting
                   the Shareholder..........................................19

      4.    Representations and Warranties of Buyer.........................19
            4.1   Corporate Status and Authority; Outstanding Stock.........19
            4.2   Agreement Not in Breach of Other Instruments
                    Affecting Buyer.........................................19
            4.3   No Broker or Finder.......................................19
            4.4   Inventory.................................................20

      4A.   Covenants of Buyer..............................................20
            4A.1  Leases....................................................20
            4A.2  Employees.................................................20
            4A.3  By-Laws...................................................20
            4A.4  Consents and Actions......................................21
            4A.5  Agreement with Shareholder................................21
            4A.6  Party Litigation..........................................21
            4A.7  Indebtedness..............................................21
            4A.8  Certain Tax-Related Distributions.........................22
            4A.9  Payment Deferral..........................................22
            4A.10 Cash Receipts.............................................22

      5.    Continuation and Survival of Representations and Warranties.....22

      6.    Buyer's Inspection Rights.......................................23

      6A.   PS Plan Termination.............................................23

      7.    Conduct of the Business of Company Pending Closing..............26

      7A.   Covenant of Shareholder.........................................28

      8.    Conditions Precedent to Buyer's Obligation to Close.............28

      9. Conditions Precedent to Shareholder's Obligation to Close.......29

      10.   Closing.........................................................30
            10.1  Closing Date..............................................30
            10.2  Deliveries by Shareholder at Closing......................30
            10.3  Deliveries by Buyer at Closing............................31

      11.   Indemnification of Buyer........................................32
            11.1  Basic Provision...........................................32
            11.2  Definition of "Deficiencies.".............................32
            11.3  Procedures for Establishment of Deficiencies..............33
            11.4  Payment of Deficiencies...................................34
            11.5  Limitation................................................34
            11.6  Remedy Exclusive..........................................34

      11A.  Indemnification of Shareholder..................................35
            11A.1 Basic Provision...........................................35
            11A.2 Definition of "Shareholder Deficiencies.".................35
            11A.3 Procedures for Establishment of Shareholder Deficiencies..35
            11A.4 Payment of Shareholder Deficiencies.......................36
            11A.5 Limitation................................................36
            11A.6 Remedy Exclusive..........................................37

      12.   Further Assurances..............................................37

      13.   Tax Covenants Relating to Company and Shareholder...............37

      14.   Defined Terms...................................................39

      15.   Termination.....................................................42

      16.   Miscellaneous...................................................43
            16.1  Indulgences, Etc..........................................43
            16.2  Controlling Law...........................................44
            16.3  Waiver....................................................44
            16.4  Notices...................................................44
            16.5  Exhibits and Schedules....................................45
            16.6  Binding Nature of Agreement...............................45
            16.7  Execution in Counterparts.................................45
            16.8  Provisions Separable......................................45
            16.9  Number of Days............................................46
            16.10 Entire Agreement..........................................46
            16.11 Paragraph Headings........................................46
            16.12 No Third Party Beneficiaries..............................46
            16.13 Publicity.................................................46
            16.14 Expenses..................................................46
            16.15 Interpretation............................................46




<PAGE>


                          STOCK PURCHASE AGREEMENT

      THIS STOCK PURCHASE  AGREEMENT made as of the 31st day of August 1998,
by and between Piercing Pagoda, Inc., a Delaware corporation ("Buyer"),  and
Richard P. Russ ("Shareholder").

                                 WITNESSETH:

      WHEREAS,  Shareholder owns all of the issued and outstanding shares of
capital  stock of Piercing  Pagoda of Florida,  Inc., a Florida  corporation
("Company");

      WHEREAS,  Buyer  desires to acquire all of the issued and  outstanding
capital  stock of  Company  from  Shareholder  on the terms  and  conditions
hereinafter set forth;

      WHEREAS,  Company  is,  and  has  been,  engaged  in the  business  of
retailing  primarily  gold  jewelry as a licensee  of Buyer for more than 20
years, primarily through kiosk stores in Florida (the "Business"); and

      WHEREAS,  a glossary  of defined  terms  appears in Section 14 of this
Agreement  and  reference  is made to that  Section for the  definitions  of
capitalized terms used herein which are not defined elsewhere.

      NOW,  THEREFORE,  in  consideration  of the premises and of the mutual
covenants hereinafter set forth, the parties hereto, intending to be legally
bound hereby, agree as follows:

1.    .cquisition of Stock; Purchase Price; Adjustments

1.1 . On the Closing Date,  Shareholder  shall convey,  transfer and assign,
upon the terms and conditions  herein set forth, to Buyer, free and clear of
all liens,  security  interests,  pledges,  claims and encumbrances of every
kind, nature and description,  and Buyer shall accept from Shareholder,  all
of the outstanding capital stock of Company.

1.2 . The  purchase  price  (the  "Purchase  Price")  to be paid by Buyer to
Shareholder for all of the outstanding capital stock of the Company shall be
an aggregate of $11.0 million,  subject to adjustment as provided in Section
1.3 below, payable as follows:

1.2.1 $10.5 million of the Purchase Price, subject to preliminary adjustment
as provided in Section 1.3 below (such amount, as so preliminarily adjusted,
is referred to as the "Closing Date  Payment"),  shall be payable in cash at
the Closing by wire transfer of  immediately  available  funds to an account
designated by Shareholder.



<PAGE>


1.2.2 The remainder of the Purchase Price (the  "Holdback  Amount") shall be
deposited  into an  interest-bearing  escrow account (the "Escrow") at First
Union Bank (the "Escrow  Agent").  Upon the  determination  of the Final Net
Worth Adjustment (as defined below), if the Preliminary Net Worth Adjustment
(as defined below) is less than the Final Net Worth Adjustment,  Buyer shall
receive  from the  Holdback  Amount  the  amount  of such  deficiency  (such
deficiency,  if  any,  being  hereinafter  referred  to as  the  "Net  Worth
Adjustment  Deficiency").  Upon the  determination  of the  Final  Net Worth
Adjustment,  if the Final Net Worth  Adjustment is less than the Preliminary
Net Worth  Adjustment,  Buyer shall  promptly pay to Shareholder in cash the
amount of such  deficiency.  The  remainder of the funds in Escrow,  if any,
shall be  released  to  Shareholder  from Escrow six months from the date of
Closing, to the extent that claims have not been made against such amount by
such date  pursuant  to  Section 11  hereof.  Buyer  shall have the right to
receive funds from the Escrow to the extent of any Deficiencies  established
in accordance with Section 11 below.  In addition,  to the extent that funds
in the Escrow are  insufficient to cover any such  Deficiencies,  subject to
the provisions of Section 11 hereof,  Shareholder shall be personally liable
for such amount and, without  limiting  Buyer's other remedies,  Buyer shall
have the right to set-off any such insufficiency  against any amounts due to
Shareholder  and/or GSR  pursuant  to the  Agreement  with  Shareholder  (as
defined  below).  The Escrow Agent shall  maintain the Escrow in  accordance
with, and shall be governed by, the terms of an escrow agreement in the form
attached hereto as Exhibit A (the "Escrow Agreement").

1.3 . The Purchase  Price shall be subject to adjustment in accordance  with
the following provisions:

1.3.1 The Purchase  Price shall be reduced by an amount equal to the amount,
if any, by which the Closing Date Net Worth (as defined  below) is less than
$300,000 and shall be increased by the amount,  if any, by which the Closing
Date Net Worth is greater than  $300,000.  For  purposes of this  Agreement,
"Net Worth  Adjustment" means $300,000 minus the Closing Date Net Worth. The
parties  acknowledge  and  agree  that the Net  Worth  Adjustment  will be a
negative number if the Closing Date Net Worth exceeds $300,000.  "Net Worth"
shall equal the assets of the Company minus the  liabilities  of the Company
(including  without  limitation  all tax  accruals),  both as  determined in
accordance   with  GAAP  (except  that  (i)   depreciation   is  based  upon
depreciation  calculated for federal income tax purposes,  and not GAAP, and
(ii)  inventory  calculations  and  amounts,  which are stated on the "FIFO"
method,  shall be  figures  supplied  by Buyer to  Company,  which  shall be
estimates and subject to adjustment with respect to the Preliminary  Closing
Date Net  Worth  and  Preliminary  Net  Worth  Adjustment  and final and not
subject  to  adjustment  (except in the case of  inaccuracies  to the extent
mutually agreed by Buyer and Shareholder)  with respect to the Final Closing
Date Net Worth and Final Net Worth  Adjustment)  and in accordance  with the
policies and  practices  utilized by the Company in preparing  the Warranted
Balanced  Sheet (as defined in Section 2.4 below).  "Closing Date Net Worth"
shall  equal Net Worth as of the close of  business  on the day  immediately
prior to the Closing Date  (provided  that if the Closing  takes place on or
after August 31,  1998,  the Closing Date Net Worth shall equal Net Worth as
of the close of business on August 31, 1998).



<PAGE>


1.3.2 Buyer shall deliver to Shareholder  as promptly as  practicable  after
the date hereof a reasonable good faith estimate of what Company's inventory
and accounts payable to Buyer will be as of August 31, 1998 (or such earlier
date as is used to  calculate  Closing  Date Net Worth),  and as promptly as
practicable  thereafter  and at least two business days prior to the Closing
Date,  Shareholder  shall submit to Buyer his reasonable good faith estimate
of the Closing Date Net Worth (the "Preliminary Closing Date Net Worth") and
of the Net Worth Adjustment (the  "Preliminary Net Worth  Adjustment").  The
Closing Date Payment shall be based on the Preliminary Net Worth  Adjustment
(i.e.,  the  Closing  Date  Payment  will  equal  $10.5  million  minus  the
Preliminary  Net Worth  Adjustment,  if any, so that if the  Preliminary Net
Worth  Adjustment  is  positive,  the Closing Date Payment will be less than
$10.5 million and if the Preliminary Net Worth  Adjustment is negative,  the
Closing  Date  Payment  will be greater  than $10.5  million).  The  parties
acknowledge and agree that if the Preliminary Closing Date Net Worth exceeds
$300,000,  Buyer  shall  have the right to  require  the  Company  to pay to
Shareholder  at the Closing the amount of such excess;  provided Buyer shall
provide  the Company  with,  or cause the  Company to obtain,  the  required
funds.  The  parties  further  acknowledge  and agree  that the  Preliminary
Closing  Date Net  Worth is  $750,000  and that the  Preliminary  Net  Worth
Adjustment  is negative  $450,000;  accordingly  the Closing Date Payment is
$10.95 million.



<PAGE>


1.3.3  The  "Final  Closing  Date  Net  Worth"  and  the  "Final  Net  Worth
Adjustment" shall be determined in accordance with the following procedures.
Within 15 days after the Closing,  Buyer shall  deliver to  Shareholder  the
information  relating to  inventory  and accounts  payable,  and Buyer shall
cause the  Company to give  Shareholder  access to such  other  information,
necessary  to  calculate  the  Closing  Date  Net  Worth  and the Net  Worth
Adjustment  as of  August  31,  1998  (or  such  earlier  date as is used to
calculate  Closing Date Net Worth),  and within 45 days after  Shareholder's
receipt  of  all  such  information,  Shareholder  shall  deliver  to  Buyer
calculations  of the  Closing  Date Net Worth and the Net Worth  Adjustment,
which  calculations  shall be made in a manner consistent with the Company's
past practices and with the calculation of the Preliminary  Closing Date Net
Worth and the Preliminary Net Worth  Adjustment,  and shall show the balance
sheet items and amounts used in the calculations.  Such  calculations  shall
become the Final  Closing Date Net Worth and the Final Net Worth  Adjustment
unless,  within 60 days after Buyer's  receipt of such  calculations,  Buyer
notifies  Shareholder in writing of Buyer's  different  calculations of such
amounts. In such event,  Buyer's calculations shall become the Final Closing
Date Net Worth and the Final  Net Worth  Adjustment  unless,  within 15 days
after Shareholder's receipt of such calculations, Shareholder notifies Buyer
in writing of his disagreement with Buyer's calculations. The parties shall,
in good faith, attempt to resolve any such dispute. In the event the parties
are unable to resolve such dispute within 30 days after Shareholder notifies
Buyer of such  disagreement,  they shall (i) retain as arbitrator the Miami,
Florida office of Arthur  Andersen LLP or, failing such firm's  agreement to
act as arbitrator, such other independent accounting firm as may be mutually
agreed upon by the parties  (provided  that,  (A) the individual to serve as
arbitrator  shall be reasonably  acceptable to both parties,  and (B) if the
parties  cannot agree on a firm which agrees to act in such capacity  within
30 days,  either  party  may  cause an  arbitrator  to be  appointed  by the
American  Arbitration  Association in Miami,  Florida) and (ii) request such
arbitrator  to act as promptly as  practicable  in  accordance  with its own
rules to resolve all such disputed matters,  provided that the parties agree
that the scope of retention of the arbitrator  shall be limited to resolving
the  issues  presented  to it  within  the  ranges  proposed  by  Buyer  and
Shareholder. The decision of the arbitrator shall be in writing and shall be
final,  non-appealable and binding on Shareholder and Buyer, and the amounts
so determined  shall be the Final Closing Date Net Worth and Final Net Worth
Adjustment,  and the fees and expenses,  if any, of such arbitrator shall be
paid one-half by Buyer and one-half by Shareholder; provided, however, that,
if the Final Net Worth  Adjustment so determined by  arbitration  differs by
more than  $75,000  from the Final Net Worth  Adjustment  as  determined  by
either  party,  either  party,  within 30 days after such  decision has been
delivered  to  the  parties,   may  initiate   litigation   to  contest  the
determination  of the Final  Closing  Date Net Worth and the Final Net Worth
Adjustment.  The  non-prevailing  party in such litigation  (i.e., the party
whose claimed Final Net Worth Adjustment is further from the Final Net Worth
Adjustment as determined by the litigation than the other party's,  it being
acknowledged and agreed that for purposes of this provision,  the party that
does not initiate the litigation  shall have the right to elect,  by written
notice to the party who  initiated the  litigation  within 20 days after the
litigation is initiated,  in his or its sole discretion,  whether his or its
Final Net Worth  Adjustment  is that  determined  by the  arbitrator or that
which he or it presented to the  arbitrator)  shall pay the fees  (including
reasonable attorneys' fees) and expenses of the prevailing party.

1.3.4 In order to facilitate the adjustment  procedures described above, the
parties shall mutually  arrange for a physical  inventory to be taken on the
close of business on August 31, 1998.

2. Representations, Warranties and Agreements of Shareholder with Respect to
Com. As material  inducement  to Buyer to enter into this  Agreement  and to
close  hereunder,  Shareholder  hereby makes the following  representations,
warranties and agreements to and with Buyer:



<PAGE>


2.1 . Company is a corporation duly organized,  validly existing and in good
standing under the laws of the State of Florida, has the power and authority
to own its  properties  and to  carry  on its  business  as it is now  being
conducted,  and is not  required to be qualified to do business as a foreign
corporation  in  any  jurisdiction.   Company  has  an  authorized   capital
consisting of 1,000,000  shares of Common Stock,  $0.01 par value per share,
of which 250 shares are  outstanding,  all of which  outstanding  shares are
validly issued,  fully paid and  non-assessable,  and 500 shares are held in
the Company's treasury. There are no options,  warrants, rights, shareholder
agreements or other instruments or agreements  outstanding giving any person
the right to acquire any shares of capital  stock of Company,  nor are there
any  commitments  to issue or execute any such  options,  warrants,  rights,
shareholder  agreements,  or other  instruments or agreements.  There are no
outstanding  stock  appreciation  rights or  similar  rights  measured  with
respect to any of Company's  capital stock, nor are there any instruments or
agreements giving anyone the right to acquire any such rights. True, correct
and complete copies of Company's  minute books and stock records,  including
Company's  Articles of Incorporation and By-Laws and all amendments to both,
have been made  available  to Buyer.  Company is not in default  under or in
violation of any provision of its Articles of  Incorporation or its By-Laws,
except  where a violation  of the Bylaws  would not have a material  adverse
effect  on the  Company,  the  ability  of  Shareholder  to  consummate  the
transactions  contemplated by this Agreement,  or on the ability of Buyer to
conduct the business of the Company as it is presently conducted.

2.2  Schedule  2.2  discloses,  as of the date  hereof,  all  directors  and
officers of Company, all bank accounts and safe deposit boxes of Company and
all persons  authorized  to sign checks  drawn on such  accounts and to have
access to such safe deposit boxes.

2.3 . Except as set forth on  Schedule  2.3,  the  Company has not owned and
does not currently own any capital stock, security,  partnership interest or
other interest of any kind,  either direct or indirect,  in any corporation,
partnership, joint venture, association or other entity.

2.4 . The  balance  sheets of Company as at June 30,  1996,  June 30,  1997,
September  30, 1997 and June 30, 1998 (the balance sheet as at June 30, 1998
is hereafter  referred to as the "Warranted  Balance Sheet") and the related
statements of income (loss) for the twelve month periods ended June 30, 1996
and 1997,  the three  month  period  ended  September  30 and the nine month
period ended June 30, 1998, copies of all of which constitute  Schedule 2.4,
were  prepared  in  accordance  with  GAAP  (except  that (x) as to all such
balance  sheets  and  statements  of income (i)  depreciation  is based upon
depreciation  calculated for federal income tax purposes,  and not GAAP, and
(ii)  inventory  calculations  and  amounts,  which are stated on the "FIFO"
method,  are based upon figures supplied by Buyer to the Company,  and shall
not be adjusted or disputed by Buyer,  and (y) as to all such balance sheets
and  statements of income except the Warranted  Balance  Sheet,  (i) prepaid
expenses and deferred  charges were  expensed as paid and not  amortized and
(ii)  liabilities  in an amount not greater  than $60,000 in any such period
were not accrued),  and (except in the  Warranted  Balance Sheet and related
statements of income to the extent they were not prepared in accordance with
the practices described in clauses (y)(i) and (ii) above) in accordance with
practices consistently applied throughout the periods reported upon and with
past periods, and fairly present the financial position of Company as at the
dates of such balance  sheets,  and the results of the operations of Company
for the  periods  ended  on such  dates  (subject  to (i) in the case of the
foregoing financial information as at, and for the periods ended,  September
30, 1997, and June 30, 1998, to normal year-end  adjustments which would not
be material and (ii) the absence of footnote  disclosures).  Such  financial
statements were compiled by Howard M. Amdur,  C.P.A., P.A., certified public
accountant  (whose  reports are  included  with such  financial  statements,
except for the Warranted  Balance  Sheet).  To the Knowledge of Shareholder,
Howard M. Amdur, C.P.A., P.A., will issue an unqualified report with respect
to the Warranted  Balance  Sheet on or prior to September 30, 1998.  The Net
Worth as of the date hereof is at least $300,000.



<PAGE>


2.5 . To the  Knowledge  of  Shareholder,  the Company  has no  liabilities,
whether related to tax or non-tax matters,  known or unknown, due or not yet
due, liquidated or unliquidated,  fixed, contingent, or otherwise, including
penalty,  acceleration or forfeiture clauses in any contract,  except as and
to the extent disclosed in the Warranted Balance Sheet or in Schedule 2.5 or
incurred since June 30, 1998 in the ordinary  course of business  consistent
with past  practice and which are not  material to the Company.  Each of the
accounts  receivable  of Company  reflected on the  Warranted  Balance Sheet
constituted  a valid  claim in the full  amount  thereof  against the debtor
charged  therewith  on the books of Company,  was  acquired in the  ordinary
course of  Company's  business and will be paid in full within 90 days after
the Closing Date. To the Knowledge of Shareholder, no account debtor has any
valid  set-off,  deduction or defense  with  respect  thereto and no account
debtor has asserted  any such  set-off,  deduction  or defense.  There is no
reserve for doubtful accounts reflected on the Warranted Balance Sheet.

2.6         .eal Estate

2.6.1  Company has no interest in any real estate  except  those  properties
disclosed on Schedule 2.6 which Company  leases or  subleases,  as tenant or
subtenant (the "Leased Properties").  All Leased Properties are available to
be used without  material  restriction  in the conduct and  operation of the
Business  and,  to the  Knowledge  of  Shareholder,  comply in all  material
respects  with  all  applicable  legal  requirements.  The  Company  has not
received from any governmental  authority any written notice of any material
violation of any  applicable law with respect to the use or condition of any
of the Leased Properties, including without limitation,  applicable building
and  zoning  codes and  regulations  of any  governmental  authority  having
jurisdiction.  To  Shareholder's  actual  knowledge,  no owner of any Leased
Property has received such a notice.

2.6.2 (A) All leases or subleases (collectively, the "Leases") of the Leased
Properties  are disclosed on Schedule 2.6,  including for each the amount of
any security  deposit and whether there are any  non-disturbance  agreements
from mortgagees or paramount lessors; (B) Shareholder has delivered to Buyer
true and  complete  copies of all Leases,  all  amendments  and  supplements
thereto and all such non-disturbance  agreements; (C) except as disclosed on
Schedule 2.6, Company is the holder of the lessee's or sublessee's interest,
as  applicable,  in each Lease and Company has not assigned any Lease or any
interest therein or subleased any portion of the Leased Properties; (D) each
Lease is in full force and effect;  (E) Company and, to the actual knowledge
of  Shareholder,  each landlord under any Lease, is not in default under any
Lease, and no event has occurred which, with the giving of notice or passage
of time or both,  would  constitute  a default by Company  or, to the actual
knowledge of  Shareholder,  any landlord under any Lease;  (F) except as set
forth on  Schedule  2.6,  neither  the  execution  nor  performance  of this
Agreement  nor  the  consummation  of any of the  transactions  contemplated
herein will result in a breach of or  constitute a default  under any of the
Leases or require the consent of any landlord or other person or entity; (G)
neither  Company  nor  Shareholder  has  actual  knowledge  of any  fact  or
circumstance  that would cause  Buyer or Company,  as the case may be, to be
unable  to renew  any  Lease on (i) its  current  terms or (ii) if  greater,
market terms; and (H) listed separately on Schedule 2.6 are all leases being
negotiated or otherwise being pursued as of the date of this Agreement.
1.1.1

<PAGE>



2.6.3 Except as disclosed on Schedule 2.6, Company:  (A) has complied in all
material  respects  with all  applicable  legal  requirements  of any nature
concerning  the  protection  of human  health,  safety  or the  environment,
including,  without limitation,  requirements  concerning  discharges to the
air,  soil,  surface water or ground water and  concerning  the  generation,
storage,  treatment,  disposal or  remediation  of any waste  (collectively,
"Environmental Law"), and for dealing with, storage,  treatment and disposal
of  "hazardous  substances,"   "pollutants,"   "contaminants"  or  similarly
described materials, as those terms are defined under any Environmental Law;
(B) has never received any notice from any  governmental  authority or third
party  alleging  any  liability  or  condition  that  could  give  rise to a
liability or an  obligation  to take  remedial  action or file reports under
Environmental  Law, and  Shareholder  has no Knowledge of any condition that
could  give rise  thereto,  and has never  taken  such  action or filed such
reports; and (C) has obtained all necessary registrations, licenses, permits
and  approvals  required  by any  Environmental  Law.  With  respect  to the
ear-piercing process (including storage,  handling,  piercing and disposal),
the Company has employed the pre-sterilized,  single-use method of Inverness
Corporation  and  Shareholder is not making any  representation  or warranty
with  respect  to  Environmental  Laws as they  relate  to the  ear-piercing
process (including  storage,  handling,  piercing and disposal),  other than
that Company has employed such process.  Notwithstanding  the  generality of
the  representations  and warranties  set forth in Section 2.13 hereof,  the
representations and warranties set forth in Section 2.13 shall be deemed not
to be applicable to any matter arising under any Environmental Law.

2.7         .ersonal Property



<PAGE>


2.7.1 Except as disclosed on Schedule 2.7.1,  (i) Company has good and valid
title to all material personal property,  tangible and intangible  reflected
on the  Warranted  Balance  Sheet or  acquired  by it since  the date of the
Warranted  Balance Sheet, free and clear of all liens,  mortgages,  pledges,
security  interests,  restrictions,  prior  assignments,  licenses  to third
parties,  encumbrances  and  claims  of  every  kind  or  character,  except
Permitted Liens,  (ii) Company is the owner of all the personal property now
located in or upon the  premises  occupied  by Company  and of all  personal
property  which it uses in the  operation  of its  business,  and  (iii) all
equipment,  furniture and fixtures,  and other tangible personal property of
Company is in good  operating  condition and repair and does not require any
repairs other than normal  routine  maintenance to maintain such property in
good operating condition and repair. Company does not own, has no rights in,
and is not using in the conduct of its business,  any Intellectual  Property
(as  defined  below),  except  (A) as  set  forth  on  Schedule  2.7.1,  (B)
pre-packaged,  "shrink-wrapped"  software,  (C) software  developed by or on
behalf of the Company which is used solely to access Buyer's database in the
ordinary  course,  and (D) software  proprietary  to Buyer.  Company has not
assigned or  otherwise  transferred,  directly or  indirectly,  that certain
Restatement and Modification of Licensing  Agreements by and between Company
and Buyer,  dated June 3, 1994,  as  amended by that  certain  Amendment  to
Restatement and  Modification of Licensing  Agreements by and among Company,
Buyer and Ears,  Inc., dated November 1, 1995, or any interest  therein,  to
any person or entity.  Neither  Shareholder nor any relative or Affiliate of
Shareholder (other than Company) is a party to any agreement, arrangement or
understanding  with the  Company or Buyer,  or has any  rights,  relating to
Intellectual Property or otherwise. As used herein,  "Intellectual Property"
shall include  trademarks,  trade names, logos,  service marks,  copyrights,
patents, pending patent applications,  shoprights,  know-how, trade secrets,
computer  programs  and  computer  software  and the  like and  other  items
commonly known as intellectual property.

2.7.2 The corporate name of Company and the trademarks,  trade names,  logos
and service marks listed on Schedule  2.7.2  (collectively  "Marks") are the
only  Marks  which are used by  Company in the  operation  of its  business.
Within the past five  years,  Company has not done  business  under any name
other than its current  corporate name or a trade name disclosed on Schedule
2.7.2.

2.8 . Company  maintains the insurance  policies  described on Schedule 2.8.
All of such policies are in full force and effect, Company is not in default
of any provision  thereof and all premiums due (without  regard to any grace
period)  with  respect  to such  policies  have been paid.  Company  has not
received  notice  from  any  issuer  of any  such  policy  of the  insurer's
intention  to  cancel or  refuse  to renew  any such  policy  issued by such
insurer.  True, correct and complete copies of all binders for such policies
and of Company's lapsed policies have been delivered to Buyer.

2.9         .  tracts, Leases, Agreements and Other Commitments

2.9.1  Company  is not a party to or bound by any  written,  oral or implied
contract,  agreement, lease, power of attorney in favor of a third party and
not revocable at will,  guaranty,  surety  arrangement or other  commitment,
including  but not limited to any contract or agreement  for the purchase or
sale of merchandise or for the rendition of services,  except for agreements
with Buyer or its  Affiliates,  and the  following  (which  are  hereinafter
collectively called the "Company Agreements"):

2.9.1.1                   Leases described on Schedule 2.6;

2.9.1.2 agreements  involving a maximum possible liability or obligation per
agreement  per annum on the part of  Company of less than  $10,000  each and
less than $100,000 in the aggregate;

2.9.1.3                   employment-related agreements each of which is
disclosed on Schedule 2.10;

2.9.1.4                   agreements listed on Schedule 2.9; and

2.9.1.5                   other agreements that are not material to the
conduct of Company's business.



<PAGE>


2.9.2 All of the  Company  Agreements  are in full  force and effect and are
valid,  binding  and  enforceable  against  the  Company  and, to the actual
knowledge of Shareholder,  the other parties thereto, subject to the effects
of applicable bankruptcy,  insolvency,  reorganization,  moratorium or other
federal or state laws  affecting  the rights of creditors  and the effect of
availability  of rules of law  governing  specific  performance,  injunctive
relief, contracts in violation of public policy, or other equitable remedies
(considered  in a  proceeding  at law or in equity).  Except as disclosed on
Schedule  2.9,  Company  and, to the  Knowledge  of  Shareholder,  all other
parties  to  all of the  Company  Agreements  have  performed  all  material
obligations  required to be performed  to date under the Company  Agreements
and neither  Company nor, to the  Knowledge of  Shareholder,  any such other
party is in default or in arrears under the terms thereof,  and no condition
exists or event has  occurred  which,  with the giving of notice or lapse of
time or both, would constitute a default thereunder, except for such default
or breach which would not have a material  adverse  effect on the  condition
(financial or otherwise),  net worth,  assets,  operations or liabilities of
the Company (a "Material Adverse  Effect").  Except as set forth on Schedule
2.9,  the  execution  of  this  Agreement  and  the   consummation   of  the
transactions  contemplated  hereby  will not,  with or without the giving of
notice,  the lapse of time, or both,  result in an impairment or termination
of, or result in a material  breach of any of the terms or provisions of, or
constitute a default under, or conflict with, any Company Agreement.  Except
as set forth on Schedule 2.9,  Shareholder  is not aware of any intention by
any party to terminate or amend any Company Agreement or, if Company intends
to  request a  renewal,  of any  intention  to refuse to renew the same upon
expiration of its term.

2.9.3  Except  as set  forth  on  Schedule  2.9.3,  as of the  date  of this
Agreement, there were no outstanding written or oral proposals, bids, offers
or guaranties made by Company, which, if accepted, would or could impose any
material debts, obligations or liabilities upon Company.

2.10        .abor, Employment Contracts and Employee Benefit Plans

2.10.1  Schedule 2.10 discloses a complete and correct list of all employees
of Company,  showing for each his or her status  (full-time,  part-time,  on
leave of absence, etc.), gross rate of hourly or weekly compensation, title,
original date of hire,  accrued  vacation time (or  compensation  in lieu of
vacation), any bonus or deferred compensation arrangements,  fringe benefits
and service  credited for purposes of vesting and/or  eligibility  under any
plan,  including  without  limitation,  any profit  sharing,  retirement  or
vacation  plan or any  other  employment-related  benefit  plan or  program.
Without  limiting the generality of Section 2.9 hereof,  except as disclosed
on  Schedule  2.10,  Company  is not a party  to any  employment  agreement,
consulting  agreement,  personal  service  agreement or  agreement  with any
independent  contractor,  and  there  are no  actual  or,  to  Shareholder's
Knowledge,  threatened  controversies  related to or arising out of any such
existing  or alleged  agreements.  Company is not a party to any  pending or
threatened labor dispute. To the extent required, on or prior to the Closing
Date,  the Company shall have performed all  obligations,  given all notices
and obtained all consents necessary under such agreements to consummate this
Agreement.



<PAGE>


2.10.2 The consummation of this Agreement will not constitute or result in a
material  breach or default under any agreement  disclosed on Schedule 2.10,
will not result in or permit the  termination of any such agreement and will
not cause any special rights (including,  without limitation, any severance,
"golden  parachute,"  change  of  control  or  similar  benefit)  to  become
available  (with or without  the  occurrence  of any future  actions) to any
party to any such agreement.

2.10.3 Company is not a party to any collective bargaining  agreement.  With
respect  to  employees  of  Company,   none  of  the  following   events  or
circumstances exists and none is threatened: a labor controversy, a claim of
illegal or improper conduct or activities, an unresolved grievance or charge
of unfair labor practice,  an arbitration  proceeding or a union  organizing
effort.  Except as  described  in Schedule  2.10,  Company has not  received
written  notice or, to the  Knowledge of  Shareholder,  verbal notice of any
claim that it has not complied with any applicable legal provision  relating
to the  employment of labor,  including any provisions  thereof  relating to
wages,  hours,  collective  bargaining,  the payment of social  security and
similar taxes, equal employment opportunity,  employment  discrimination and
employment safety, or that the Company is liable for any arrears of wages or
any taxes or  penalties  or  interest  for failure to comply with any of the
foregoing. Company has not been the subject of any organizing efforts by any
labor  organization,  strike,  work stoppage,  "sickout" or picketing by any
group of persons (whether or not employees).

2.10.4 There is no employee of Company whose employment is not terminable at
will, consistent with applicable federal and state laws and regulations.

2.11 . Except as disclosed on Schedule  2.11,  and except for fully  insured
claims brought by customers of Company  related to ear piercing,  Company is
not a party to or, to the  Knowledge  of  Shareholder,  threatened  with any
suit, action, arbitration, or administrative or other proceeding,  either at
law or in equity,  or  governmental  investigation,  by or before any court,
governmental  department,  commission,  board,  agency  or  instrumentality,
domestic or foreign; to the Knowledge of Shareholder,  there is no basis for
any suit, action, arbitration, or administrative or other proceeding against
Company  which  could  reasonably  be  expected  to have a Material  Adverse
Effect,  individually  or in the  aggregate;  there is no judgment,  decree,
award or  order  of any  governmental  entity,  arbitration,  panel or other
tribunal ("Order")  outstanding,  as of the date of this Agreement,  against
Company,  and no such Order shall be outstanding  against the Company at the
Closing Date except for Orders with which Company shall have fully  complied
and which  would not  materially  limit the  conduct of the  business of the
Company or  otherwise  have a Material  Adverse  Effect;  and Company is not
contemplating  the  institution  by it of any suit,  action,  arbitration or
administrative or other proceeding.



<PAGE>


2.12 . Except as  disclosed  on  Schedule  2.12,  no  director,  officer  or
employee of Company and no  Shareholder  or relative or  Affiliate of any of
the foregoing  (a) has any pecuniary  interest in any supplier of Company or
in any other business  enterprise  with which Company  conducts  business or
with which Company is in competition;  (b) is indebted to Company; or (c) is
a party to any  transaction  or  agreement  with  Company  (apart  from such
person's status as an employee or stockholder as such);  provided,  however,
that the  representations  made in  clauses  (a) and (c) as they  relate  to
employees of the Company  (except for  Shareholder  and his  relatives)  and
their Affiliates are made to the Knowledge of Shareholder.

2.13 . Except as shown on Schedule 2.13,  Company is in material  compliance
and has at all times complied in all material respects with all requirements
of law,  federal,  state and local, and all requirements of all governmental
bodies or agencies having jurisdiction over it, the conduct of its business,
the use of its  properties  and  assets,  and all  premises  occupied by it.
Without  limiting  the  foregoing,  Company has  obtained  and now holds all
material  licenses,  permits,  certificates  and  authorizations  needed  or
required  for  the  current  conduct  of its  business  and  the  use of its
properties  and the premises  occupied by it. Company has properly filed all
material reports and other documents  required to be filed with any federal,
state,  local and  foreign  government  or  subdivision  or agency  thereof.
Company  has not  received  any  notice  from  any  federal,  state or local
authority or any  insurance or inspection  body that any of its  properties,
facilities,  equipment,  or business procedures or practices fails to comply
in any material  respect with any  applicable  law,  ordinance,  regulation,
building or zoning law, or requirement of any public  authority or body. All
licenses,  permits,  orders and approvals issued by any governmental body or
agency  currently  in  effect  and  pertaining  to the  property,  assets or
business of Company are disclosed on Schedule  2.13 and,  except as noted on
such Schedule, none of the items so listed will lapse or expire prior to the
90th day after Closing.

2.14  Agreement  Not in  Breach  of  Other  Instruments  Affecting  Company;
Governmental.  Except as  disclosed  on Schedule  2.14,  the  execution  and
delivery of this Agreement,  the consummation of the  transactions  provided
for herein,  and the fulfillment of the terms hereof: (a) will not result in
the imposition of any lien, security interest or encumbrance on any asset of
Company or in the breach of any of the terms and provisions of, or result in
a termination,  impairment or modification of or constitute a default under,
or conflict with, or cause any  acceleration  of any material  obligation of
Company  under,  or permit  any other  party to  modify  or  terminate,  any
material agreement or other instrument (including,  without limitation,  the
Company's  Articles of Incorporation  and Bylaws) by which Company is bound,
any Order, or any applicable law, rule or regulation material to the Company
or the  conduct  of its  business,  (b) do not  require  the  consent of any
governmental  authority or other person or entity (except as may be required
by or with respect to Buyer),  and (c) will not result in any  limitation or
restriction of any material right of Company,  except in all cases described
in (a) and (c), such as relate to the Company's  relationship with Buyer and
its Affiliates.

2.15        .ax Matters

2.15.1 Definitions. The following terms shall have the meanings set forth in
this Section 2.15.1:



<PAGE>


                  "Code"  means  the  Internal  Revenue  Code  of  1986,  as
amended,  or any successor  statute.  All references to specific sections of
the Internal  Revenue Code shall be deemed to include any  provisions of the
Internal  Revenue Code (or a related statute) which replace or supersede the
sections in effect at the time this Agreement is executed.

                  "Regulation" or "Treasury  Regulation"  means  regulations
issued under the Code as such  regulations  may be amended.  All  references
herein to specific sections of the Regulations shall be deemed also to refer
to any provisions of the Regulations which replace or supersede the sections
in effect at the time of the execution of this Agreement.

                  "Return"   and   "Returns"   mean  any   return,   report,
declaration, estimate, information statement, claim for refund, notice, form
or any other kind of document, including any schedule or attachment thereto,
and  including  amended  versions  of any of the  foregoing,  relating to or
required to be filed in connection with any Tax.

                  "Tax" and  "Taxes"  means any  federal,  state  (including
District of Columbia),  local, foreign (including possessions or territories
of the  United  States)  or  other  tax  (whether  income,  gross  receipts,
franchise,  excise,  customs,  sales, use, value added, ad valorem,  real or
personal property,  license,  transfer,  employment,  social security or any
other  kind  of tax or  payment  in lieu of tax no  matter  how  denominated
including any amount  payable by Company  pursuant to a tax-sharing or other
agreement  relating  to the sharing or payment of tax),  or any  assessment,
levy, impost, withholding, fee or other governmental charge in the nature of
a tax, and shall include all additions to tax, interest, penalties and fines
with respect thereto.

2.15.2 Giving effect to all extensions obtained,  Company has filed when due
in a timely  fashion all Returns  that are required to be filed on or before
the date hereof by or with respect to Company.  All such Returns are correct
and  complete.  Company is not the current  beneficiary  of any extension of
time  within  which to file any  Return.  No claim has been made by a taxing
authority in a  jurisdiction  where Company does not file Returns that it is
or may be subject to or liable for any Tax imposed by that jurisdiction.

2.15.3 Except as set forth on Schedule  2.15, all Taxes for which Company is
liable and that are due on or before the date  hereof  (whether or not shown
to be due on any Return) have been paid when due in a timely fashion.  There
are no liens on any assets of  Company  that  arose in  connection  with any
failure (or  alleged  failure) to pay any Tax other than liens for Taxes not
yet due and payable, or for Taxes that Company or Shareholder are contesting
in good faith through appropriate proceedings as set forth on Schedule 2.15.

2.15.4  Company has withheld or  collected  and paid or  deposited,  or will
timely  pay and  deposit,  all  Taxes  required  to have  been  withheld  or
collected and paid or deposited by Company in  connection  with amounts paid
or owing to any employee,  independent contractor,  creditor, shareholder or
other third party.



<PAGE>


2.15.5  Except as set  forth on  Schedule  2.15,  no  taxing  authority  has
asserted,  or to the Knowledge of  Shareholder,  threatened  to assert,  any
adjustment,  deficiency  or  assessment  for any Taxes  against  Company  or
Shareholder  (with  respect to Taxes of Company),  and, to the  Knowledge of
Shareholder,  no  basis  exists  for  any  such  adjustment,  deficiency  or
assessment  which  would  result in  additional  taxes  owed by  Company  or
Shareholder  (with respect to Company) for any period for which Returns have
been filed.  Schedule  2.15 lists all  federal,  state,  local,  and foreign
income Tax Returns  filed with  respect to the  Company for taxable  periods
ended on or after  December 31, 1993 and indicates  those Returns of Company
that have been audited and those  Returns of Company and  Shareholder  (with
respect  to Taxes of  Company)  that  currently  are the  subject  of audit.
Shareholder  has  delivered  to Buyer  correct  and  complete  copies of all
federal,  state,  local and foreign  income Tax Returns  filed,  examination
reports issued, and statements of deficiencies assessed against or agreed to
by Company or Shareholder  (with respect to Taxes of Company) since December
31, 1993.

2.15.6 Neither  Company nor  Shareholder  (with respect to Taxes of Company)
has waived any statute of  limitations  in respect of Taxes or agreed to any
extension of time with respect to a Tax adjustment, assessment or deficiency
except for such waivers or extensions which, by their terms, have elapsed.

2.15.7  Except  as set forth on  Schedule  2.15,  Company  does not have any
income or gain that may be  reportable  for a period  ending  after the date
hereof and the Closing  Date  without the receipt of an equal amount of cash
during such period, which is attributable to a transaction  occurring in, or
a change in  accounting  method made for, a period ending on or prior to the
date hereof.

2.15.8 There are no currently outstanding requests made by either of Company
or  Shareholder  (with  respect  to  Taxes  of  Company)  for  tax  rulings,
determinations  or information that could affect the Taxes of the Company or
Shareholder (with respect to Taxes of Company).

2.15.9 Schedule 2.15 lists all Returns (other than income tax returns) filed
with respect to Company for taxable  periods ending on or after December 31,
1994.

2.15.10  Company has not been  obligated to deduct and withhold  Taxes under
Code Section 1441.

2.15.11 Shareholder is not a nonresident alien individual within the meaning
of  Code  Section  7701(b)  and  shall  deliver  at  Closing  a  "Nonforeign
Certificate" meeting the requirements of Code Section 1445(b)(2).



<PAGE>


2.15.12  Company  was not,  within  the past six  years,  a party to any Tax
allocation  or  sharing  agreement  except  as set forth on  Schedule  2.15.
Company has not been a member of an affiliated group defined in Code Section
1504(a)  filing a  consolidated  federal income Tax Return and does not have
any liability for the Taxes of any person or entity under Regulation Section
1.1502-6 (or any similar  provision of state,  local,  or foreign law), as a
transferee or successor by contract or otherwise. During the past six years,
Company  has not been a member  of a group of  companies  filing a  unitary,
consolidated or combined state Return except as set forth on Schedule 2.15.

2.15.13 Company is, and at all times since July 1, 1997, has been, qualified
as an "S  corporation"  under the Code and will be an "S  corporation" up to
and including the day before the Closing Date.  Company is, and at all times
since July 1, 1997, has been qualified as an "S corporation" in the State of
Florida. With respect to any tax periods ending on or before the date hereof
and the Closing Date,  Company is and has not been subject to tax under Code
Section 1363(d) (recapture of LIFO benefits),  1374 (built-in gains) or 1375
(passive  investment  income).  Company has not made an election  under Code
Section  1361(b)(3)  to treat any wholly  owned  subsidiary  as a "qualified
subchapter  S  subsidiary."  Company  in the past 10 years has not  acquired
assets from another  corporation  in a  transaction  in which  Company's Tax
basis for the assets was  determined,  in whole or in part,  by reference to
the Tax basis of the  acquired  assets (or any other  property)  held by the
transferor corporation.

2.15.14  Schedule 2.15 sets forth the following  information with respect to
Company as of the  beginning  of its current  taxable year (as well as on an
estimated  pro  forma  basis as of the  Closing  Date  giving  effect to the
passage  of  time  and the  consummation  of the  transactions  contemplated
hereby): (a) the adjusted tax basis in its assets; (b) the amount of any net
operating loss, net capital loss, unused investment or other credit,  unused
foreign tax credit,  or excess charitable  contribution of Company;  (c) the
tax  elections  of  Company  affecting  the  character,  source,  timing and
computation of income, gain, loss, deduction and credits of Company; and (d)
a list of all other  actions or items  which  have a material  effect on the
calculation of Taxes payable by Company.

2.15.15  Company has not made, is not obligated to make,  and will not, as a
result of the transactions  contemplated hereby, make or become obligated to
make any "excess  parachute  payment"  within the meaning of Section 280G of
the Code (determined without regard to subsection (b)(4) thereof).

2.15.16  Company  has  not  been  a  United  States  real  property  holding
corporation  within  the  meaning  of  Code  Section  897(c)(2)  during  the
applicable period specified in Code Section 897(c)(1)(A)(ii).

2.15.17 No consent under Code Section 341(f) has been filed and no agreement
has been entered  which would  require such consent to be filed with respect
to Company.

2.15.18  Company  has  disclosed  on its  federal  income  Tax  Returns  all
positions taken therein that could give rise to a substantial understatement
of federal income Tax within the meaning of Code Section 6662.



<PAGE>


2.15.19  The  unpaid  taxes  of  Company   (other  than  those   payable  by
Shareholder)  will not, as of the Closing  Date and, did not, as of June 30,
1998  exceed the  reserve  for Tax  liability  (rather  than any reserve for
deferred Taxes  established to reflect timing  differences  between book and
Tax income) which will be taken into account in determining the Closing Date
Net  Worth  and  which  is  set  forth  on  the  Warranted   Balance  Sheet,
respectively.

2.15.20 Company has not changed its annual accounting period for federal tax
purposes since 1992, except as set forth in Schedule 2.15.

2.16 . Except as  disclosed  on Schedule  2.16,  since  January 1, 1998,  or
August 31, 1998 with respect to subsection 2.16.7 below, Company:

2.16.1            has not taken any action outside of its ordinary and usual
course of business;

2.16.2            has not borrowed any money or become contingently liable
for any obligation or liability of others;

2.16.3            has paid all of its debts and obligations as they became
due;

2.16.4 has not incurred any debt,  liability or  obligation of any nature to
any party except for obligations arising in the ordinary course of business;

2.16.5            has not knowingly waived any right of material value;

2.16.6            has not issued or agreed to issue any securities or rights
to acquire securities; and

2.16.7  except  for (i)  payment  of  compensation,  benefits  and  expenses
consistent  with  past  practices,  (ii) the  repayment,  on or prior to the
Closing  Date,  of the  loans  (including  accrued  interest)  described  in
Schedule 9.5,  (iii) the  contingent  distribution  contemplated  by Section
1.3.2, and (iv) distributions contemplated by Section 4A.8, since August 31,
1998, has not transferred,  distributed or paid, directly or indirectly, any
money or other  property  or  assets  in any  manner  or for any  reason  to
Shareholder or relatives or Affiliates of Shareholder.

2.17        [Intentionally Blank]

2.18        .mployee Benefit Plans and ERISA

2.18.1 Definitions.  The following terms shall have meanings set forth below
for purposes of this Section 2.18:



<PAGE>


                  "ERISA" means the Employee  Retirement Income Security Act
of 1974, as amended,  or any successor  statute.  All references to specific
sections of ERISA shall be deemed to include any  provisions  of ERISA which
replace or supersede  the  sections in effect at the time this  Agreement is
executed.

                  "ERISA  Affiliate"  means all persons which are treated as
being under common control or as a single  employer  (under Section  414(b),
(c), (m) or (o) of the Code) with Company.

                  "IRS" means the Internal Revenue Service.

                  "Multiemployer   Plan"  means  a  multiemployer  plan  (as
defined  in  Section  4001(a)(3)  of  ERISA) to which  Company  or any ERISA
Affiliate  makes, is obligated to make, or has made or has been obligated to
make contributions.

                  "PBGC" means the Pension Benefit Guaranty Corporation.

                  "Pension Plan" means a pension plan (as defined in Section
3(2) of ERISA) which Company or any ERISA Affiliate sponsors,  maintains, or
to which any of them makes or is obligated to make contributions.

                  "Plan"  means any  employee  benefit  plan (as  defined in
Section 3(3) of ERISA),  severance,  bonus or other incentive  compensation,
vacation, change of control, stock option, stock appreciation right, service
award,  company car, club membership,  relocation,  educational  assistance,
patent award,  employee loan, policy,  practice or employment or consultancy
arrangement as to which Company or any ERISA Affiliate  sponsors,  maintains
or makes or is obligated to make contributions or payments.

                  "412  Plan"  means a pension  plan (as  defined in Section
3(2) of ERISA) which Company or any ERISA  Affiliate  sponsors or maintains,
and is covered under Section 412 of the Code.

                  "Withdrawal  Liabilities"  means the  amount of  liability
determined or which may be determined pursuant to Section 4201 of ERISA with
respect to a Multiemployer Plan.

2.18.2 Schedule 2.18.2  separately  lists all existing Plans, and separately
identifies all Plans providing retiree benefits.

2.18.3  Schedule  2.18.3  lists  each  employment,  consultancy  or  similar
agreement  with respect to which Company or any ERISA  Affiliate is a party,
and a true and complete  copy of each such  agreement  has been  provided to
Buyer.



<PAGE>


2.18.4 True and complete  copies of the following  documents with respect to
any Plan (as applicable)  have been delivered to Buyer:  (a) the most recent
plan document and trust  agreement  (including  any  amendments  thereto and
prior plan  documents,  if amended within the last two years),  (b) the most
recent  Form  5500  and   schedules   thereto,   (c)  the  most  recent  IRS
determination  letter,  (d)  all of the  summary  plan  descriptions,  (e) a
written description of each material  non-written Plan, and (f) each written
communication  to  employees  intended to describe a Plan or 412 Plan or any
benefit provided by a Plan.

2.18.5 Each Plan is and has been  maintained  in  compliance in all material
respects with  applicable law,  including but not limited to ERISA,  and the
Code and with  any  applicable  collective  bargaining  agreements  or other
contractual obligations.

2.18.6 The only Plan  intended to be tax qualified  under Section  401(a) of
the Code is the Piercing  Pagoda of Florida,  Inc.  Profit Sharing Plan (the
"PS  Plan").  The PS Plan as  originally  adopted on January 2, 1992 was the
subject of a favorable  determination  letter issued by the IRS on April 10,
1992. The PS Plan was  subsequently  amended and restated on April 29, 1997.
The amended and  restated PS Plan has not been  submitted to the IRS for its
determination on the PS Plan's continued qualification.  To the Knowledge of
Shareholder, the amended and restated PS Plan qualifies under Section 401(a)
of the Code and the trusts created  thereunder are exempt from tax under the
provisions of Section 501 of the Code.

2.18.7 No Plan  constitutes  a 412 Plan or a  Multiemployer  Plan nor is any
Plan subject to Title IV of ERISA.

2.18.8 No Plan which is a welfare plan (as defined in Section 3(1) of ERISA)
provides benefits or coverage  extending beyond a participant's  termination
of  employment  except  as may be  required  by  Section  4980B of the Code.
Company and all ERISA Affiliates have complied in all material respects with
the notice and  continuation  coverage  requirements of Section 4980B of the
Code.

2.18.9 There are no pending or, to the Knowledge of Shareholder,  threatened
claims,  actions or lawsuits,  other than routine claims for benefits in the
ordinary  course,  asserted  or  instituted  against any Plan or its assets,
Company with respect to any Plan, or any fiduciary  with respect to any Plan
for  which   Company  may  be  directly  or   indirectly   liable,   through
indemnification obligations or otherwise.

2.18.10  Neither  Company nor any ERISA  Affiliate has engaged,  directly or
indirectly,  in a non-exempt  prohibited  transaction (as defined in Section
4975 of the Code or Section 406 of ERISA) in connection with any Plan.

2.18.11 Except as disclosed on Schedule  2.18.11,  during the last two years
there  have  been  no  amendments  to  any  Plan,  nor  has  any  Plan  been
established,  which  resulted  in a  material  increase  in the  accrued  or
promised benefits of any employee of Company.



<PAGE>


2.18.12 Neither Company nor any ERISA Affiliate  sponsors,  maintains or has
obligations,  direct, contingent or otherwise, with respect to any Plan that
is subject to the laws of any country other than the United States law.

2.18.13 No ERISA  Affiliate  maintains an employee  stock  ownership plan or
other plan holding securities of Company.

2.18.14  Company  has not and is not  obligated  to make to any  current  or
former  employee  of Company or its  affiliates,  any payment in the form of
wages  or  other  consideration  pursuant  to any  employment  agreement  or
Employee  Benefit  Plan that was (in the case of payments  made prior to the
Closing) or will constitute (in the case of payments made after Closing), in
the aggregate,  an "excess parachute payment" (within the meaning of Section
280G(b)  of  the  Code)  as a  consequence  in  whole  or  in  part  of  the
transactions contemplated by this Agreement, or thereafter, as a consequence
of any  change in the  ownership  of  effective  control  of  Company or its
affiliates  or any  change in the  ownership  of a  substantial  portion  of
Company's or its affiliate's assets.

2.19 . Company has not incurred any obligation,  contingent or otherwise, to
a broker, finder, agent or other intermediary for introducing the parties in
connection  with or otherwise  procuring this Agreement or the  transactions
contemplated hereby.

3. . As material  inducement  to Buyer to enter into this  Agreement  and to
consummate  the  transactions   hereunder,   Shareholder  hereby  makes  the
following representations and warranties to Buyer:

3.1 .  Shareholder  owns  250  shares  of  common  stock  of  Company  which
constitute  all of the issued  and  outstanding  shares of capital  stock of
Company (except for treasury  stock).  Shareholder has good,  marketable and
unencumbered  title to such  shares,  free and clear of all liens,  security
interests,  pledges,  claims,  options  and rights of others  (collectively,
"Stock  Rights").  There  are no  restrictions  on  Shareholder's  right  to
transfer such shares to Buyer pursuant to this  Agreement.  Between the date
hereof and  Closing,  no  transfer  of record  ownership  of, or  beneficial
interest in, any of such shares will be made (except that such transfers may
be made for  family  planning  purposes  with the prior  written  consent of
Buyer,  which consent shall not be  unreasonably  withheld if any transferee
agrees to be bound by  Shareholder's  obligations  under this  Agreement and
Shareholder  continues to be liable for such  obligations  as fully as if no
such  transfers  were made),  and no Stock  Rights with  respect to any such
shares will be created.



<PAGE>


3.2 . This  Agreement  and the documents  contemplated  hereby have been, or
will be when  executed  and  delivered  at or  prior  to the  Closing,  duly
executed and delivered by Shareholder  and  constitute,  or will  constitute
when executed and  delivered,  the legal,  valid and binding  obligations of
Shareholder, enforceable against Shareholder in accordance with their terms,
except as the enforceability hereof or thereof may be limited by bankruptcy,
insolvency,  moratorium and other similar laws affecting  creditors'  rights
generally  and by general  principles  of equity,  whether  considered  in a
proceeding  at law or in equity.  No  approval of any  governmental  body or
governmental  agency is required to be obtained by Shareholder to consummate
the  transactions  contemplated  hereby,  except  any  approvals  heretofore
obtained.

3.3 Agreement Not in Breach of Other Instruments Affecting the Shareholder .
Except as set forth on Schedule  2.14,  the  execution  and delivery of this
Agreement, the consummation of the transactions provided for herein, and the
fulfillment of the terms hereof by the Shareholder do not and will not, with
or without the giving of notice,  the lapse of time, or both,  result in the
breach of any of the terms and provisions of, or constitute a default under,
or conflict  with,  any  agreement or other  instrument  (including  without
limitation,  Company's  Articles of Incorporation  and Bylaws) by which such
Shareholder is bound,  any Order,  or any  applicable  material law, rule or
regulation.

4. . As material  inducement to  Shareholder  to enter into this  Agreement,
Buyer makes the  following  representations  and  warranties  to Company and
Shareholder:

4.1 . Buyer is a corporation  duly organized,  validly  existing and in good
standing  under the laws of the  State of  Delaware,  and has the  corporate
power to acquire the stock to be acquired hereunder. The execution, delivery
and performance of this Agreement and the documents  contemplated  hereby by
Buyer have been duly  authorized  by all necessary  corporate  action on the
part of Buyer,  and this  Agreement  and the documents  contemplated  hereby
constitute the valid and binding obligation of Buyer, enforceable against it
in accordance  with its terms,  except as  enforceability  may be limited by
bankruptcy,   insolvency,   moratorium  and  other  similar  laws  affecting
creditors'  rights  generally and by general  principles of equity,  whether
considered in a proceeding at law or in equity.

4.2 . The  execution  and  delivery  of this  Agreement  and  the  documents
contemplated  hereby,  the  consummation  of the  transactions  provided for
herein and therein,  and the  fulfillment of the terms hereof and thereof by
Buyer do not and will not,  with or without the giving of notice,  the lapse
of time,  or both,  result  in the  material  breach of any of the terms and
provisions of, or constitute a default under, or conflict with, or cause any
acceleration  of any  obligation  of Buyer under,  any  material  agreement,
indenture or other instrument by which Buyer is bound,  Buyer's  Certificate
of Incorporation  or Bylaws,  any judgment,  decree,  order, or award of any
court,  governmental  body, or arbitrator,  or any applicable  law, rule, or
regulation.  No  consent  of any  person  or  entity  is  required  for  the
consummation of the transactions contemplated hereby, except as set forth in
Schedule 4.2.



<PAGE>


4.3 . Buyer has not incurred any obligation,  contingent or otherwise,  to a
broker,  finder,  agent or other intermediary for introducing the parties in
connection  with or otherwise  procuring this Agreement or the  transactions
contemplated  hereby,  except for Howard Lawson & Co., for which  obligation
Buyer shall be solely responsible.

4.4 . Buyer  represents,  warrants and covenants with  Shareholder  that (i)
inventory and accounts payable information provided by Buyer to Company and,
to the actual  knowledge  of Buyer,  reflected in the  financial  statements
described in Section 2.4,  including the Warranted Balance Sheet, was and is
true and  complete in all  material  respects,  and such  information  to be
provided by Buyer to Company and  Shareholder  after the date hereof will be
true and  complete in all material  respects;  (ii)  inventory  has been and
shall be ordered,  sent to  Company,  and priced in the  ordinary  course of
business  consistent  with past  practices (it being  acknowledged  that the
impact of inventory on Net Worth and on the Final  Closing Date Net Worth is
material to Company and Shareholder),  (iii) all merchandise credits are and
shall be accurate and complete,  and the information to be provided by Buyer
to Shareholder  which is necessary to calculate Final Closing Date Net Worth
shall  include  credits for all  merchandise  received by Buyer from Company
through the date used to calculate  Final  Closing Date Net Worth,  and (iv)
credits for returned or damaged inventory will be paid to Company consistent
with past practices at the full purchase price from Buyer.

      .A.   Covenants of Buyer

            . Buyer shall be responsible for any costs, including assumption
fees, incurred with respect to any requirements under the Leases relating to
the  transactions  contemplated  by this  Agreement.  The Lease Consents (as
defined in Section 8.7 below) shall not be a condition to the obligations of
the parties hereto to close hereunder,  and to the extent any Lease Consents
have not been obtained,  Buyer,  and not  Shareholder,  shall bear the risks
associated with such failure to obtain such Lease Consents,  and the failure
to obtain  such  consents  shall be  deemed  not to  constitute  a breach or
default of any representation, warranty or covenant of Shareholder hereunder
or a liability of Shareholder  pursuant hereto except to the extent that the
failure to obtain such  consents is related to willful  misconduct  or gross
negligence of Shareholder.

            . Buyer shall cause the Company to continue  the  employment  of
the employees of the Company listed on Schedule 2.10 (other than Shareholder
and GSR) who are  employees  of the  Company at Closing  (collectively,  the
"Employees"),  at  salaries  and on other  terms not less  favorable  in the
aggregate,  than  those in  effect  on the  Closing  Date,  which  have been
disclosed  to Buyer,  for a period of at least 90 days  (provided,  however,
such  employment  shall  continue to be at-will and may be terminated at any
time within such 90-day  period for cause),  and  following  the Closing the
Employees  shall be entitled to participate  in benefit and incentive  plans
and  programs  of Buyer on a basis  consistent  with  employees  of Buyer in
comparable  positions and with full credit for past service with the Company
(including, where permitted, waiver of any waiting periods).



<PAGE>


            . For a period of not less than seven  years  after the  Closing
Date,  Buyer  shall  cause  Company  to  keep in  effect,  and  observe  its
obligations under, the  indemnification  provisions to the Company's By-Laws
as they exist on the date  hereof,  none of which  obligations  shall  limit
Shareholder's   obligations  hereunder.   Notwithstanding  anything  to  the
contrary contained in the immediately  preceding sentence, in the event that
on or at any time after the Closing Date the corporate  existence of Company
ceases (through dissolution,  merger or otherwise), for the period specified
above,  Buyer shall cause the  successor  in interest to the business of the
Company to provide  indemnification  to the  persons  who were  entitled  to
indemnification  under  Company's  By-Laws to at least the same  extent that
such Bylaws provided indemnification to such persons.

            . Buyer shall use its  reasonable  commercial  efforts to obtain
any  necessary  third  party  consents  and take  other  actions in order to
consummate the transactions contemplated by this Agreement.

            . Buyer shall enter into the Agreement with  Shareholder.  If at
any time the  Agreement  with  Shareholder  is  terminated,  for any  reason
whatsoever,  Buyer  shall pay to  Shareholder  (i)  $150,000  each year,  on
January 1, beginning January 1, 1999 and ending with a final payment January
1, 2003;  provided that such payments shall be reduced by an amount equal to
the amount of any Salary (as  defined  in the  Agreement  with  Shareholder)
actually paid to Shareholder pursuant to the Agreement with Shareholder, and
(ii) the  payments  provided  for under  Section 9.7 of the  Agreement  with
Shareholder,  at the times and subject to the obligations of Shareholder and
GSR (as  defined  below)  set  forth  in  Article  9 of the  Agreement  with
Shareholder  (which  shall  continue  to  be in  effect  regardless  of  the
termination  of the  Agreement  with  Shareholder).  Amounts  to be  paid to
Shareholder  and/or GSR pursuant to the Agreement with Shareholder  shall be
subject to set-off as provided in Sections 1.2.2 and 11 hereof.

            . Buyer  understands and agrees,  for itself and its Affiliates,
that this  Agreement  is being  entered into in  settlement  of that certain
litigation styled Piercing Pagoda of Florida, Inc. vs. Piercing Pagoda, Inc.
and  EARS,  Inc.  (the  "Party  Litigation"),  and  that,  in the  event the
transactions  contemplated  hereby  are  not  consummated,  for  any  reason
whatsoever,  neither this Agreement, any related instrument or document, any
investigation conducted by Buyer or its representatives  hereunder and under
the  Confidentiality  Agreement  (as  defined  below),  or  the  discussions
relating  hereto  and  thereto,  may  be  used  by  Buyer,  its  Affiliates,
Shareholder or Company in or with respect to the Party Litigation.

            . Buyer shall take such actions as are  reasonably  requested of
it by Shareholder to assist  Shareholder in obtaining,  by the Closing Date,
the release of (i) Shareholder and GSR from the Surety Agreement with Buyer,
(ii)  Shareholder  and GSR from  personal  guaranties  on the Merrill  Lynch
Indebtedness (as defined below), and (iii) any and all assets of Shareholder
and/or GSR pledged as  collateral  for the Merrill  Lynch  Indebtedness.  In
addition,  Buyer shall  provide the Company with, or cause to be provided to
Company,  the  funds  required  to repay  in full,  at  Closing,  the  loans
described on Schedule 9.5.



<PAGE>


            . Buyer shall pay, or cause Company to pay, to Shareholder  such
amounts as are  payable by  Shareholder  as federal and state  income  Taxes
relating to the operation of the Company from  September 1, 1998 through the
Closing Date,  such payments to be made to Shareholder  from time to time at
least three  business  days prior to the date such Taxes are due and payable
(without interest or penalty), upon prior written notice from Shareholder of
the amounts payable together with adequate  documentation to permit Buyer to
determine  whether the stated amounts  accurately  reflect the terms of this
Section 4A.8.  Shareholder shall repay to Buyer any amounts paid by Buyer to
Shareholder  pursuant to this Section,  in the event that this  Agreement is
terminated  for  any  reason  prior  to  Closing  occurring  hereunder.   In
determining  the amount of Taxes  payable  by  Shareholder  relating  to the
operation  of the Company from  September 1, 1998 through the Closing  Date,
the benefits and detriments of such operations on the  Shareholder's net tax
obligations  shall be included in the  calculation  so that the  Shareholder
shall neither benefit from nor be adversely affected by such operations.

            . Buyer and its Affiliates have heretofore  extended,  and shall
continue  to extend,  the date for payment by the Company of amounts due for
inventory  and supplies  provided from July 1, 1998 through the Closing Date
to a date subsequent to the Closing Date, and agree that notwithstanding any
other provision of this Agreement to the contrary, such deferral of payment,
without  interest,  shall not be deemed to be a breach by Shareholder of any
representation,  warranty or covenant or any agreements  between the Company
and the  Buyer  or its  Affiliates.  If for any  reason  this  Agreement  is
terminated, the Company shall have 30 days to pay any such amounts which are
past due, without interest or penalty.

            . Buyer shall cause Company to pay to  Shareholder  all payments
received  by  Company  after  August  31,  1998  (net  of  Taxes  for  which
Shareholder is not responsible,  fees and other expenses  directly  relating
thereto)  which arise  solely out of acts by Company  prior to  September 1,
1998 to the extent such  payments  are not in respect of items  reflected in
the Final Closing Date Net Worth.



<PAGE>


5. . All  representations and warranties  (including any statement,  report,
certificate or other  document or instrument  delivered to Buyer pursuant to
this  Agreement or contained in any Schedule  attached  hereto) made in this
Agreement shall continue to be true and correct in all material  respects at
and as of the  Closing  Date and at all times  between  the  signing of this
Agreement  and the Closing  Date,  as if made at each of such times.  If any
party hereto shall learn of a  representation  or warranty being or becoming
untrue at or prior to Closing, such party shall promptly give notice thereof
to all of the other  parties  hereto.  All  representations  and  warranties
contained herein shall survive the consummation of the transactions provided
for in this Agreement until one year from the Closing Date,  except that the
representations  and warranties set forth in Sections 2.1, 2.15,  2.18, 3.1,
4.1 and 4.4 (with  respect to Section 4.4,  only to the extent that a breach
of the representations and warranties contained therein results in liability
to Shareholder pursuant to Section 2.15) shall survive  indefinitely.  Other
than the covenants and  agreements  which by their terms are intended not to
survive  after the Closing,  the covenants  and  agreements of  Shareholder,
Buyer and the Company will survive the  Closing.  No claim  arising out of a
misrepresentation in or breach of any representation,  warranty, covenant or
agreement  of a  party  may  be  asserted  by the  other  party  after  such
representation,  warranty,  covenant or  agreement  has expired  unless such
claim is first  asserted  within the  applicable  survival  period or,  with
respect to covenants or agreements  which by their terms are intended not to
survive  after the  Closing,  within  the  first  year  after  the  Closing;
provided,  however,  that claims first asserted within the applicable period
shall  not  thereafter  be  barred.   Notwithstanding   the  foregoing,   no
misrepresentation  in or  breach of a  representation  or  warranty  made by
Shareholder  herein, or Deficiency,  shall be deemed to exist, or claimed by
Buyer,  to the extent such breach or Deficiency  arises out of (i) inventory
and supplies acquired from, or software provided by, Buyer or its Affiliates
or (ii)  marketing,  sales and ear piercing  business  practices  (excluding
third party  personal  injury  claims that are not covered by the  Inverness
Corporation  indemnity  and  which  arise  out of such  business  practices)
provided to Company by Buyer or its Affiliates or modeled after the business
practices of Buyer. No representation or warranty  contained herein shall be
deemed to have been waived,  affected or impaired by any investigation  made
by or knowledge of any party to this Agreement.

6. . Subject to the provisions of the Confidentiality Agreement by and among
Shareholder,  Company,  Buyer,  and Ears,  Inc.,  dated August 13, 1998 (the
"Confidentiality  Agreement"),  upon reasonable  prior notice to Shareholder
and during normal  business hours,  Shareholder  shall (i) give to Buyer and
its  designated  employees  or  representatives  full  access  to all of the
properties and assets of Company,  to Company's  stock books,  and to all of
Company's  documents,  books and  records  relating  to its current and past
operations,  and (ii) Company shall  provide,  or permit such  employees and
representatives  to make, copies of Company's written materials and, subject
to  Shareholder's  prior  reasonable  approval,  to  interview  and question
Company's employees.

      .A.   PS Plan Termination

            6A.1 The  Company has  engaged  Jonathan H. Green &  Associates,
P.A.  ("Green") and  Pensions,  Inc.  ("Pensions")  to prepare the necessary
documentation  to file with the Internal  Revenue Service in connection with
the termination of the PS Plan as of the Closing Date and to provide for its
subsequent  liquidation.  The parties to this Agreement  understand that the
process of securing the Internal Revenue  Service's  approval of the PS Plan
termination and subsequent  liquidation could take an undetermined period of
time from the Closing of the  transactions  contemplated  by this Agreement.
The period  commencing  from the Closing  Date through the full and complete
liquidation  of the PS Plan is hereinafter  referred to as the  "Termination
Period."



<PAGE>


            6A.2 During the Termination Period, the parties agree that Green
and Pensions  will continue in their  respective  roles unless and until the
Shareholder  directs  otherwise,  or the Company  terminates  their services
pursuant to this Section 6A. During the Termination  Period,  subject to the
provisions  of  Section  6A.9,  the  Shareholder  shall  have  the  sole and
exclusive  authority,  on behalf of the Company, to select the professionals
assisting the Company with the  termination and liquidation of the Plan (the
"Professionals");   provided,   however,   that   the   engagement   of  the
Professionals  shall be subject to the approval of Company,  which  approval
shall not be unreasonably withheld or delayed.

            6A.3 During the Termination  Period,  the parties agree that the
Shareholder  and GSR, or the  survivor of them shall  remain the trustees of
the PS Plan.

            6A.4 During the Termination Period, subject to the provisions of
Section 6A.9, the Shareholder shall have the sole and exclusive authority to
make whatever  decisions and amendments to the PS Plan that the  Shareholder
deems necessary in order to maintain the PS Plan's  continued  qualification
and to provide  for the PS Plan's  proper  administration  and  liquidation;
provided, however, that the Shareholder shall indemnify and hold the Company
harmless against any loss or liabilities arising out of the exercise of such
authority.

            6A.5  The   Shareholder   shall  have  the  sole  and  exclusive
authority,  on  behalf  of the  Company,  to  deal  with  the  IRS  and  the
Professionals  with  respect to all Plan  matters,  subject to any  specific
provisions of this Section 6A, including, without limitation,  Section 6A.9.
The parties to this Agreement  shall take any and all further action that is
necessary or appropriate  to confirm  authority over the PS Plan bestowed on
the Shareholder under this Section 6A, including, without limitation, timely
(i) designating  Shareholder as an authorized officer of Company (or, in the
event that  Shareholder has not been terminated as an authorized  officer of
the Company,  having him continue as such) and (ii) adopting,  confirming or
authorizing action reasonably  determined by the Shareholder to be necessary
or appropriate to terminate and liquidate the PS Plan.

            6A.6  The  parties  to this  Agreement  shall  take  any and all
further action that is necessary or appropriate  for the timely  termination
and liquidation of the PS Plan.

            6A.7 Upon  receipt of the approval of the  termination  from the
Internal Revenue Service the parties to this Agreement shall take such steps
as are  necessary or  appropriate  so as to liquidate the PS Plan as soon as
administratively  practicable in accordance  with  applicable  provisions of
ERISA  and the  Code  and any  applicable  rules  and  regulations  relating
thereto.

            6A.8 During the Termination  Period,  the Shareholder and/or the
Professionals shall provide the President of the Company, or the President's
designee,  copies of all documents or other  materials  proposed to be filed
with the IRS relating to the PS Plan not less than five (5) business days in
advance  of the  anticipated  filing  date,  and the  Company  shall have an
opportunity to review such filings and consult with the  Shareholder and the
Professionals concerning such filings, during the period prior to the filing
date.  Shareholder and the Professionals shall also provide to the President
of the  Company,  or his  designee,  copies of all  correspondence  or other
materials  received from the Internal Revenue  Service,  or any other person
concerning the PS Plan promptly after receipt thereof.



<PAGE>


            6A.9  Notwithstanding   anything  in  this  Section  6A  to  the
contrary,  the Company shall have the right to assume control of the PS Plan
termination and liquidation process and to directly supervise and effect the
PS Plan  termination  and  liquidation as contemplated in this Section 6A at
any time  following  the first to occur of (a)  receipt of any  notification
that the Internal  Revenue  Service has asserted or has threatened to assert
any challenge  concerning the qualification of the PS Plan or the deductions
taken by the Company  relating to the PS Plan;  or (b) September 1, 1999. If
Company  has the  right to assume  control  of the PS Plan  termination  and
liquidation  under this Section 6A.9,  Company shall have the right,  at its
sole discretion,  to remove and replace the Professionals under the PS Plan,
and the Shareholder  shall have no further  authority with respect to the PS
Plan,  (except  that  Shareholder  shall be permitted to continue as trustee
under the Plan)  except as may  otherwise be  specifically  permitted by the
Company,  at its  discretion.  If Company  exercises  its rights  under this
Section 6A.9, Company shall thereafter keep the Shareholder  informed of the
process and be required to proceed with the  termination  and liquidation of
the PS Plan as soon as administratively practicable. If Company, pursuant to
its  authority  under this  Section  6A.9,  elects to remove and replace the
Professionals,  any  substitute  Professionals  engaged by Company  shall be
subject to the  approval of the  Shareholder,  which  approval  shall not be
unreasonably withheld or delayed.

            6A.10  Except  for  the  obligation  to  make  the  contribution
described in Section 6A.11 hereof,  the Shareholder  represents and warrants
that the Company has no obligation to make any  contributions to the PS Plan
subsequent  to the date hereof,  nor shall the Company have any liability or
obligation  with  respect to the past or future  operation,  termination  or
liquidation of the PS Plan and its associated  trust. The Shareholder  shall
indemnify  and hold the Company  harmless  against any  obligation,  loss or
liability that may arise out of the past or future operation, termination or
liquidation of the PS Plan and its associated trust; provided, however, that
if Company  assumes  control of the  termination  and  liquidation  process,
Company shall be  responsible  for its acts and omissions  which occur after
such assumption of control (it being specifically understood and agreed that
Shareholder  shall indemnify and hold the Company  harmless against any loss
or liability arising out of acts or omissions of Shareholder as trustee with
respect to the PS Plan,  as to which Company has not given its prior written
consent,   after  Company  has  assumed   control  of  the  termination  and
liquidation thereof).

            6A.11  Prior  to the  date  hereof,  the  Company  has  paid all
required  expenses  relating  to  the  PS  Plan.  The  Company  has  made  a
contribution in the amount of $79,500 to the PS Plan in July, 1998.



<PAGE>


            6A.12 Each of Company and the  Shareholder  shall be responsible
for, and shall pay  directly,  fifty percent (50%) of all costs and expenses
relating to the maintenance,  operation,  termination and liquidation of the
PS  Plan,  including,  without  limitation,  the fees  and  expenses  of the
Professionals;  provided,  however,  that in no event shall Company have any
obligation to make any contribution to the PS Plan except to the extent that
such  funds  are  paid to  Company  by the  Shareholder  for  such  purpose;
provided,  further,  however, that the Shareholder shall be responsible for,
and shall pay directly,  all costs and expenses in excess of $12,000, in the
aggregate,   relating  to  the  maintenance,   operation,   termination  and
liquidation  of the PS Plan,  including,  without  limitation,  the fees and
expenses of the Professionals.  Except as otherwise provided in this Section
6A.12 or Section 6A.9, the Shareholder  shall be responsible for all PS Plan
Liabilities,  as hereinafter  defined.  The Shareholder  shall indemnify and
hold the Company harmless  against PS Plan Liabilities  which the Company is
required  to pay  unless  such  PS  Plan  Liabilities  arise  out of acts or
omissions of Company after Company  assumes  control of the  termination and
liquidation  of the PS Plan pursuant to Section 6A.9 (it being  specifically
understood and agreed that Shareholder  shall indemnify and hold the Company
harmless  against any loss or liability  arising out of acts or omissions of
Shareholder  as trustee with respect to the PS Plan, as to which Company has
not given its prior written  consent,  after Company has assumed  control of
the termination and liquidation  thereof).  For purposes of this Section 6A,
the term "PS Plan  Liabilities"  shall mean any fines,  penalties,  taxes or
other charges which might be assessed,  levied or otherwise imposed upon the
PS Plan or its  related  trust or upon the  Company  at any time  after  the
Closing Date by reason of or attributable to any transactions  involving the
PS Plan, and any other amounts  required to be paid by the Company after the
Closing  Date to the PS Plan  or to any  other  person  as a  result  of any
transaction,  or any act or omission,  involving the PS Plan (along with any
costs and expenses,  including attorneys' fees and expenses).  Company shall
give  prompt  written  notice to the  Shareholder  of any claims as to which
indemnity shall be sought in connection  with PS Plan  Liabilities and shall
permit the Shareholder,  at his sole cost and expense, to assume the defense
of any such claim or any litigation  resulting  therefrom  provided that the
Shareholder has agreed to be liable to Company for such PS Plan Liabilities;
provided,  however,  that counsel for the  Shareholder who shall conduct the
defense of said claim or  litigation  shall be  reasonably  satisfactory  to
Company and that Company may participate in such defense at its own expense;
provided,  further,  however,  that the failure by Company to give notice as
provided herein shall not relieve the Shareholder of his obligations, except
to the extent that the  Shareholder is damaged as a result of the failure to
give timely notice.

7. . Between the date hereof and the Closing  hereunder,  Shareholder  shall
use his reasonable commercial efforts to cause Company to:

7.1 not take or suffer or permit any action which would render untrue any of
the  representations  or warranties of Company herein  contained,  including
without  limitation  Section  2.16,  and not  omit to take any  action,  the
omission of which would render untrue any such representation or warranty;

7.2         conduct its Business in a good and diligent manner in the
ordinary and usual course;

7.3 except as  contemplated  or permitted by this  Agreement  (including the
Schedules  hereto),  not enter into any contract,  agreement,  commitment or
arrangement with any party (other than Buyer or its Affiliates),  other than
contracts  involving  a maximum  obligation  per annum of less than  $10,000
individually  and $100,000 in the aggregate in the ordinary and usual course
of its Business,  and not amend,  modify or terminate any Company  Agreement
without the prior written consent of Buyer,  which shall not be unreasonably
withheld;



<PAGE>


7.4  use  its  reasonable   commercial  efforts  to  preserve  its  Business
organization  intact and to keep  available  the  services of its  employees
(except those that may be terminated  in accordance  with ordinary  business
practices),  provided  that nothing  herein  shall  require  Shareholder  or
Company to increase the compensation or benefits of such employees;

7.5 not  reveal,  orally or in writing,  to any party,  other than Buyer and
Buyer's authorized  agents, any of the proprietary  procedures and practices
followed by it in the conduct of its Business;

7.6 maintain in full force and effect all of the insurance  policies  listed
on  Schedule  2.8 and make no  change  in any  insurance  coverage  which is
adverse to Company without the prior written consent of Buyer;

7.7 consistent with past practices, keep the premises occupied by it and all
of its  equipment  and other  tangible  personal  property in good order and
repair and perform all necessary repairs and maintenance;

7.8         continue to maintain all of its usual Business books and records
in accordance with its past practices;

7.9 not amend its  Articles  of  Incorporation  or Bylaws,  except as may be
required  to comply  with the  representations,  warranties,  covenants  and
agreements herein;

7.10        not permit Net Worth as of August 31, 1998 to become less than
$300,000;

7.11        not waive any material right or cancel any material claim;

7.12 not increase the compensation or rate of compensation payable to any of
its employees, except that Buyer shall not unreasonably withhold its consent
as to increases that do not exceed 5% per annum made in the ordinary  course
of business consistent with past practices;

7.13        maintain its corporate existence and not merge or consolidate
with any other entity;

7.14 comply in all  material  respects  with all  provisions  of any Company
Agreement  applicable  to it and all  applicable  material  laws,  rules and
regulations;

7.15 not make any capital expenditure exceeding $10,000 as to any individual
expenditure or series of related expenditures, and not exceeding $100,000 in
the  aggregate,  except (i)  pursuant  to Company  Agreements  described  in
Section 2.9, (ii)  replacement of kiosks in the ordinary course of business,
or (iii)  with the  prior  written  consent  of  Buyer,  which  shall not be
unreasonably withheld; 1.1

<PAGE>



7.16  except for  indebtedness  incurred  to pay amounts due to Buyer or its
Affiliates  in the  ordinary  course of  business,  not borrow  any  amounts
exceeding $100,000; and

7.17 use its  reasonable  commercial  efforts to obtain any necessary  third
party   consents  and  take  other  actions  in  order  to  consummate   the
transactions contemplated by this Agreement.

      . Except as  contemplated  by  Sections  1.3.2 and 2.16.7  above,  the
Shareholder shall cause Company not to transfer, distribute or pay, directly
or  indirectly,  any money or other  property or assets in any manner or for
any reason to Shareholder or relatives or Affiliates of  Shareholder,  after
August 31, 1998.

8. . The following shall be conditions  precedent to the obligation of Buyer
to close hereunder, any of which may be waived in whole or in part by Buyer:

8.1 Each of the representations  and warranties of Shareholder  contained in
this Agreement is now and, except as to those expressly  limited to the date
hereof or some  other  specific  date,  at all times  after the date of this
Agreement to and  including  the time of Closing  shall be, true and correct
individually and collectively in all material respects.

8.2  Each of the  agreements,  covenants  and  undertakings  of  Shareholder
contained in this Agreement,  except for those calling for performance after
Closing,  will have been fully performed and complied with both individually
and collectively in all material respects at or before Closing.

8.3 Since the date of the Warranted Balance Sheet,  there has not been, and,
to the  Knowledge  of  Shareholder,  there is not  threatened,  any Material
Adverse Effect or any material  physical  damage or loss to any of Company's
properties or assets or to the premises  occupied by Company (whether or not
such damage or loss is covered by insurance).

8.4 No  litigation,  governmental  action or other  proceeding  which  could
reasonably be expected to have a Material Adverse Effect shall be threatened
or commenced  against Company or Shareholder with respect to any matter;  no
material  litigation,  governmental  action  or  other  proceeding  shall be
threatened or commenced  against Company or Shareholder  with respect to the
consummation of the transactions provided for herein.

8.5 All indebtedness  owing to Company by any director,  officer or employee
of Company,  except for the employee indebtedness described on Schedule 8.5,
will be paid in full at or prior to Closing.



<PAGE>


8.6 All documents  required by the terms of this  Agreement  (including  the
Employment and  Noncompetition  Agreement) to be delivered by Shareholder at
or prior to Closing  shall have been  delivered  or shall be tendered at the
time and place of Closing.

8.7 All consents  (excluding  consents of landlords  (the "Lease  Consents")
with respect to the Leases)  that are required to be obtained in  connection
with the  transactions  contemplated  by this  Agreement,  shall  have  been
obtained.

8.8         The consents specified in Schedule 4.2 shall have been obtained.
                                      ------------

9. . The  following  shall be  conditions  precedent  to the  obligation  of
Shareholder  to close  hereunder,  any of which may be waived in whole or in
part by Shareholder:

9.1 Each of the  representations  and warranties of Buyer  contained in this
Agreement  is now and,  except  as to those  expressly  limited  to the date
hereof or some other  specified  date,  at all times  after the date of this
Agreement to and  including  the time of Closing  shall be, true and correct
individually and collectively in all material respects.

9.2 Each of the agreements,  covenants,  and undertakings of Buyer contained
in this Agreement,  except for those calling for performance  after Closing,
will have been fully  performed  and  complied  with both  individually  and
collectively in all material respects at or before Closing.

9.3 No material litigation, governmental action or other proceeding shall be
threatened or commenced  against Buyer with respect to the  consummation  of
the transactions provided for herein.

9.4 The Closing Date Payment and all documents required by the terms of this
Agreement  (including  the Employment  and  Noncompetition  Agreement) to be
delivered by Buyer at or prior to Closing shall have been delivered or shall
be tendered at the time and place of Closing.

9.5 The  principal and accrued  interest on the loans  described in Schedule
9.5 shall have been  repaid in full,  and any  payments  due to  Shareholder
pursuant  to  Sections  1.2.1  and  4A.8  above,  shall  have  been  paid to
Shareholder.



<PAGE>


9.6 The principal  and interest due under (i) that certain  WCMA,  Term Loan
and  Security  Agreement  and  Collateral  Installment  Note by and  between
Merrill Lynch Business Financial  Services Inc.  ("MLBFS") and Company,  all
dated as of January 27,  1997,  (ii) Term Loan and  Security  Agreement  and
Collateral  Installment  Note by and between  MLBFS and  Company,  all dated
January 28, 1997 and (iii) that certain Term Loan and Security  Agreement by
and between MLBFS and Company,  that certain Collateral  Installment Note of
Company held by MLBFS and Line of Credit  extended by MLBFS to Company,  all
dated as of March 27, 1998 (collectively, the "Merrill Lynch Indebtedness"),
shall have been paid in full by Buyer (or by Company with funds  provided by
Buyer).

10.   .losing

10.1 . The  closing  of the  transactions  provided  for in  this  Agreement
(herein sometimes called the "Closing") shall take place at Steel,  Hector &
Davis LLP, 200 South Biscayne Boulevard,  Miami,  Florida 33131-2398 on such
date specified in writing by either party to the other party  (provided that
such notice shall not be given until all conditions to be satisfied prior to
Closing have been  satisfied or waived and Closing shall not occur less than
ten days or more than 20 days  after such  notice is  given),  or such other
place and time as shall be agreed to between Buyer and Shareholder. The date
and time of Closing is sometimes herein called the "Closing Date."

10.2 . At Closing,  Shareholder  will  deliver or cause to be  delivered  to
Buyer the following:

10.2.1  certificates for 250 shares of common stock of Company,  endorsed by
Shareholder in blank,  or with stock transfer powers executed by Shareholder
in blank attached;

10.2.2 certificate of Shareholder,  dated as of the Closing Date, confirming
(a) the truth and  correctness  in all material  respects  (unless waived by
Buyer) of all of the representations and warranties of Shareholder contained
herein as of the  Closing  Date and as of all times  between the date hereof
and  the  Closing  Date,  and (b)  that  all  agreements  and  covenants  of
Shareholder  specified  herein  have  been  complied  with  in all  material
respects (unless waived by Buyer);

10.2.3 except as otherwise agreed by Buyer,  the signed  resignations of all
directors  and all officers of Company dated and effective as of the Closing
Date;

10.2.4            the stock books and records, corporate minute books and the
corporate seal of Company;

10.2.5            the Escrow Agreement executed by Shareholder;

10.2.6 an  employment  and  noncompetition  agreement  in the form  attached
hereto as Exhibit B,  executed by  Shareholder  and,  as to  non-competition
only, Gina S. Russ ("GSR") (the "Agreement with Shareholder");

10.2.7 releases in favor of Company and Buyer executed by Shareholder and by
each director and officer of Company,  in substantially the form attached as
Exhibit C hereto;



<PAGE>


10.2.8 a "good standing" certificate for Company and a certified copy of the
Articles  of  Incorporation  and  all  amendments   thereto  issued  by  the
Department  of State of Florida  and dated as of a date within five (5) days
prior to the Closing Date;

10.2.9 a  certification  by Shareholder  pursuant to the Foreign  Investment
Real Property Tax Act, in the form attached hereto as Exhibit D;

10.2.10 the  favorable  legal opinion of counsel for  Shareholder  dated the
Closing  Date,  in  substantially  the form set forth in  Exhibit E attached
hereto; and

10.2.11  the  agreement  of GSR with  regard to joint  property  and related
matters  in the form of  Exhibit F  attached  hereto  (the  "Joint  Property
Agreement").

10.3 . At the  Closing,  Buyer will  deliver or cause to be delivered to the
Shareholder the following:

10.3.1 the Closing Date Payment to  Shareholder  in cash by wire transfer of
immediately available funds to an account designated by Shareholder;

10.3.2            the Holdback Amount to the Escrow Agent by wire transfer;

10.3.3            the Escrow Agreement executed by Buyer and the Escrow Agent;

10.3.4            the Agreement with Shareholder executed by Buyer;

10.3.5 the  Certificate of the Chairman,  President or a  Vice-President  of
Buyer,  dated the Closing Date,  confirming (a) the truth and correctness in
all  material  respects  (unless  waived  by  Shareholder)  of  all  of  the
representations  and warranties of Buyer contained  herein as of the Closing
Date and as of all times between the date hereof and the Closing  Date,  and
(b) that all  agreements and covenants of Buyer  specified  herein have been
complied with in all material respects (unless waived by Shareholder);

10.3.6  releases in favor of  Shareholder  and each  officer and director of
Company executed by Buyer,  Ears, Inc. and Company in substantially the form
attached hereto as Exhibit G;

10.3.7 the  favorable  legal  opinion of counsel for Buyer dated the Closing
Date, in substantially the form set forth in Exhibit H; and

10.3.8  evidence  reasonably  satisfactory  to Shareholder  that the Merrill
Lynch Indebtedness has been paid in full.



<PAGE>


11.   .ndemnification of Buyer

11.1 . Shareholder  hereby indemnifies and agrees to hold harmless Buyer and
its  successors  and assigns  and each such  entity's  officers,  directors,
shareholders  and agents  (each of whom shall be a third  party  beneficiary
hereof)  from,  against  and  in  respect  of the  amount  of  any  and  all
Deficiencies (as hereinafter defined).

11.2 As used in this  Section 11,  "Deficiencies"  means any and all loss or
damage resulting from:

11.2.1 any misrepresentation,  breach of warranty, or any non-fulfillment of
any representation or warranty (including any statement, report, certificate
or  other  document  or  instrument  delivered  to  Buyer  pursuant  to this
Agreement  or  contained  in any  Schedule  attached  hereto),  covenant  or
agreement on the part of Shareholder contained herein, in each case only for
such period as such representation, warranty, covenant or agreement survives
the Closing;

11.2.2 any claim, debt, liability, obligation, loss, fine, penalty or damage
suffered by Company or incurred by Company to any party,  incurred  prior to
Closing  hereunder  or arising from any matter or thing  occurring  prior to
Closing hereunder,  including but not limited to claims made by governmental
authorities  for Taxes or  otherwise,  provided  that,  for purposes of this
Section  11.2.2,  Deficiencies  shall not  include  liabilities  which  were
included in the calculation of the Final Net Worth  Adjustment and shall not
include  liabilities  arising out of third party claims against landlords of
Company;

11.2.3            the Net Worth Adjustment Deficiency;

11.2.4 PS Plan Liabilities  other than any such  liabilities  arising out of
acts  or  omissions  of  Company  after  Company   assumes  control  of  the
termination  and  liquidation  of the PS Plan  pursuant to Section  6A.9 (it
being  specifically  understood and agreed that PS Plan Liabilities  arising
out of acts or  omissions of  Shareholder  as trustee with respect to the PS
Plan,  as to which Company has not given its prior  written  consent,  after
Company has assumed control of the termination and liquidation thereof shall
be a Deficiency); and

11.2.5  any and  all  actions,  suits,  proceedings,  demands,  assessments,
judgments, reasonable attorneys' fees, costs, expenses and interest incident
to any of the foregoing.

            For   purposes  of  this   Section  11,  the  term   "Restricted
Deficiencies" means all Deficiencies other than Deficiencies pursuant to (x)
Section  11.2.3,  (y) Section  11.2.4 and (z)  Section  11.2.2 to the extent
relating to Taxes, and Deficiencies pursuant to Section 11.2.5 to the extent
relating to clauses (x), (y) and (z).



<PAGE>


11.3        .rocedures for Establishment of Deficiencies

11.3.1  In the event  that any  claim  shall be  asserted  against  Buyer or
Company which, if sustained,  would result in a Deficiency,  Buyer, within a
reasonable  time after learning of such claim,  shall notify  Shareholder of
such claim,  and shall extend to  Shareholder  a reasonable  opportunity  to
defend against such claim, at  Shareholder's  sole expense and through legal
counsel reasonably satisfactory to Buyer, provided that Shareholder proceeds
in good faith,  expeditiously  and  diligently  and  provided  further  that
Shareholder agrees in good faith, based on the information  available at the
time, that it is reasonable to believe that Shareholder  would be liable for
such Deficiency.  No effort to recover the amount of the Deficiency  related
to such claim shall be made by Buyer  pursuant to Section  11.3.2 while such
defense is still being made until the earlier of (a) the  resolution of said
claim  by  Shareholder  with the  claimant,  or (b) the  termination  of the
defense by  Shareholder  against such claim or the failure of Shareholder to
prosecute such defense in good faith in an expeditious and diligent  manner.
Buyer  shall be  entitled  to rely upon the opinion of its counsel as to the
occurrence of either of said events. Buyer shall, at its option and expense,
have the right to participate in any defense  undertaken by Shareholder with
legal counsel of its own selection. No settlement or compromise of any claim
which may result in a  Deficiency  may be made by  Shareholder  without  the
prior written consent of Buyer unless prior to such settlement or compromise
Shareholder acknowledges in writing his obligation to pay in full the amount
of the settlement or compromise and all associated  expenses (subject to the
provisions  of Section  11.5  below) and Buyer is  furnished  with  security
reasonably  satisfactory  to Buyer  that  Shareholder  will in fact pay such
amount  and  expenses,  or that such  amount  and  expenses  can and will be
satisfied from the Escrow.

11.3.2 In the event that Buyer  asserts  the  existence  of any  Deficiency,
Buyer shall give written  notice to  Shareholder of the nature and amount of
the Deficiency  asserted.  If Shareholder,  within a period of 30 days after
the giving of such notice by Buyer,  shall not give written  notice to Buyer
announcing  his intention to contest such assertion of Buyer (such notice by
Shareholder being hereinafter called the "Contest  Notice"),  such assertion
of Buyer shall be deemed accepted and the amount of the Deficiency  shall be
deemed established. In the event, however, that a Contest Notice is given to
Buyer within said 30-day  period,  then the parties  shall  endeavor in good
faith to resolve  their  dispute and, if they have failed to do so within 20
days,  the  contested   assertion  of  a  Deficiency  shall  be  settled  by
arbitration to be held in Miami,  Florida in accordance  with the commercial
arbitration  rules of the American  Arbitration  Association then obtaining.
The  determination  of the  arbitrator(s)  shall be  delivered in writing to
Shareholder and Buyer and shall be final, binding and conclusive upon all of
the parties hereto, and the amount of the Deficiency,  if any, determined to
exist by the arbitrator(s) shall be deemed established.

11.3.3 Buyer and  Shareholder  may agree in writing,  at any time, as to the
existence  and  amount of a  Deficiency,  and,  upon the  execution  of such
agreement, such Deficiency shall be deemed established.



<PAGE>


11.4 . Buyer and Shareholder shall provide joint  instructions to the Escrow
Agent to release  from  Escrow the  amount of all  established  Deficiencies
(subject  at all times to the  provisions  of Section  11.5  below).  If the
amount held in Escrow is  insufficient  to cover  established  Deficiencies,
then the  amount  of any  established  Deficiency  not  paid  out of  Escrow
(subject  at all times to the  provisions  of  Section  11.5  below)  may be
set-off against any amounts payable by Buyer to Shareholder and GSR pursuant
to the Agreement with Shareholder. To the extent the funds in Escrow and the
amounts then payable to  Shareholder  and GSR pursuant to the Agreement with
Shareholder are insufficient, Shareholder hereby agrees to pay the amount of
each   established   Deficiency   to  Buyer   within  five  days  after  the
establishment  thereof in cash  (subject at all times to the  provisions  of
Section 11.5 below).  Notwithstanding  anything herein to the contrary,  the
parties shall make  appropriate  adjustments for insurance  coverage and for
any Tax benefits  (only,  however,  to the extent such benefits are actually
realized) in determining Deficiencies for purposes of this Agreement.

11.5 .  Notwithstanding  the foregoing,  there shall be no liability for any
Restricted   Deficiency:   (a)  unless  the  aggregate  of  all   Restricted
Deficiencies  exceeds $100,000,  in which event there shall be liability for
all Restricted  Deficiencies in excess of $100,000,  and (b) with respect to
claims  arising  pursuant to Section  11.2.1,  unless the claim therefor has
been  asserted  pursuant to Section  11.3 within the period  provided by the
third  sentence of Section 5. In addition,  there shall be no liability for:
(i) any Restricted  Deficiency to the extent that claims for indemnification
asserted  during  the  first  year  after the  Closing  Date in  respect  of
Restricted Deficiencies have resulted in aggregate payments of $3.0 million;
(ii) any Restricted Deficiency to the extent that claims for indemnification
asserted  during the first two years  after the  Closing  Date in respect of
Restricted Deficiencies have resulted in aggregate payments of $2.0 million;
or  (iii)  any   Restricted   Deficiency  to  the  extent  that  claims  for
indemnification asserted during the first three years after the Closing Date
in respect of Restricted Deficiencies have resulted in aggregate payments of
$1.0 million.  In addition,  there shall be no liability for any  Restricted
Deficiency  to the extent the  related  claims for  indemnification  are not
asserted   within  the  first   three   years   after  the   Closing   Date.
Notwithstanding  anything to the contrary  contained  in this Section  11.5,
there shall be no limitation  on the amount of liability for any  Deficiency
which is not a Restricted Deficiency.

11.6 . The remedies of Buyer provided herein shall be the sole and exclusive
remedies of Buyer and its Affiliates (including,  following the Closing, the
Company) and none of them shall  assert any other  right,  or seek any other
remedies  against  Shareholder or his Affiliates;  provided,  however,  that
notwithstanding  the  foregoing,  (i) Buyer may seek  injunctive  relief and
other equitable remedies against  Shareholder and GSR, (ii) Buyer may pursue
any claims for fraud against  Shareholder,  and (iii)  nothing  herein shall
limit the  obligations  of  Shareholder  with respect to any  covenants  and
agreements to be performed following the Closing.



<PAGE>


      .1A.  Indemnification of Shareholder

            .  Buyer  hereby   indemnifies   and  agrees  to  hold  harmless
Shareholder,  GSR and their respective  successors and assigns and each such
person's or entity's agents (each of whom shall be a third party beneficiary
hereof)  from,  against  and  in  respect  of the  amount  of  any  and  all
Shareholder Deficiencies (as hereinafter defined).

              As used in this Section 11A, "Shareholder  Deficiencies" means
any and all loss or damage resulting from:

                  11A.2.1 any misrepresentation,  breach of warranty, or any
non-fulfillment of any representation or warranty  (including any statement,
report,  certificate  or  other  document  or  instrument  delivered  to the
Shareholder  pursuant  to  this  Agreement  or  contained  in  any  Schedule
delivered by Buyer  attached  hereto),  covenant or agreement on the part of
Buyer  contained  herein,  in  each  case  only  for  such  period  as  such
representation, warranty, covenant or agreement survives the Closing;

                  11A.2.2  any actual or  alleged  claim,  debt,  liability,
obligation, loss, fine, penalty or damage (collectively, "Damages") relating
to this  Agreement  or  Company  suffered  by  Shareholder  or  incurred  by
Shareholder to any party,  arising from any matter or thing  occurring after
Closing hereunder,  including but not limited to claims made by governmental
authorities for taxes or otherwise,  provided that Shareholder  Deficiencies
shall not include  any  Damages  arising  from or  otherwise  related to any
matter or thing occurring after the Closing  hereunder for which Buyer would
be entitled to indemnification from Shareholder pursuant to Section 11 above
without  consideration  of any survival  periods or limitation on liability;
and

                  11A.2.3 any and all actions, suits, proceedings,  demands,
assessments,  judgments,  reasonable  attorneys' fees,  costs,  expenses and
interest incident to any of the foregoing.

            .1A.3 Procedures for Establishment of Shareholder Deficiencies



<PAGE>


                  11A.3.1  In the  event  that any claim  shall be  asserted
against  Shareholder  which,  if  sustained,  would result in a  Shareholder
Deficiency,  Shareholder,  within a reasonable  time after  learning of such
claim,  shall  notify  Buyer of such  claim,  and  shall  extend  to Buyer a
reasonable opportunity to defend against such claim, at Buyer's sole expense
and through legal counsel reasonably  satisfactory to Shareholder,  provided
that Buyer proceeds in good faith, expeditiously and diligently and provided
further that Buyer agrees in good faith, based on the information  available
at the time, that it is reasonable to believe that Buyer would be liable for
such  Deficiency.  No  effort  to  recover  the  amount  of the  Shareholder
Deficiency  related to such claim shall be made by  Shareholder  pursuant to
Section  11A.3.2 while such defense is still being made until the earlier of
(a) the  resolution  of said  claim by Buyer with the  claimant,  or (b) the
termination  of the  defense by Buyer  against  such claim or the failure of
Buyer to prosecute such defense in good faith in an expeditious and diligent
manner.  Shareholder  shall be  entitled  to rely  upon the  opinion  of its
counsel as to the occurrence of either of said events. Shareholder shall, at
its  option  and  expense,  have the  right to  participate  in any  defense
undertaken by Buyer with legal counsel of its own  selection.  No settlement
or compromise of any claim which may result in a Shareholder  Deficiency may
be made by Buyer without the prior written consent of Seller unless prior to
such settlement or compromise  Buyer  acknowledges in writing its obligation
to pay in full the amount of the settlement or compromise and all associated
expenses  (subject to the provisions of Section 11A.5 below) and Shareholder
is furnished with security reasonably satisfactory to Shareholder that Buyer
will in fact pay such amount and expenses.

                  11A.3.2  In  the  event  that   Shareholder   asserts  the
existence  of any  Shareholder  Deficiency,  Shareholder  shall give written
notice  to Buyer of the  nature  and  amount of the  Shareholder  Deficiency
asserted.  If  Buyer,  within a period of 30 days  after the  giving of such
notice  by  Shareholder,  shall  not  give  written  notice  to  Shareholder
announcing  its  intention to contest such  assertion of  Shareholder  (such
notice by Buyer being hereinafter  called the "Buyer Contest Notice"),  such
assertion  of  Shareholder  shall be deemed  accepted  and the amount of the
Shareholder  Deficiency shall be deemed established.  In the event, however,
that a Buyer  Contest  Notice is given to  Shareholder  within  said  30-day
period,  then the  parties  shall  endeavor  in good faith to resolve  their
dispute  and,  if they have  failed to do so within 20 days,  the  contested
assertion of a Shareholder  Deficiency shall be settled by arbitration to be
held in Miami,  Florida in accordance with the commercial  arbitration rules
of the American Arbitration Association then obtaining. The determination of
the arbitrator(s) shall be delivered in writing to Shareholder and Buyer and
shall be final,  binding and conclusive upon all of the parties hereto,  and
the amount of the Shareholder Deficiency, if any, determined to exist by the
arbitrator(s) shall be deemed established.

                  11A.3.3 Buyer and Shareholder may agree in writing, at any
time, as to the existence and amount of a Shareholder Deficiency,  and, upon
the execution of such agreement, such Shareholder Deficiency shall be deemed
established.

            . Buyer  hereby  agrees to pay the  amount  of each  established
Shareholder  Deficiency  (subject at all times to the  provisions of Section
11A.5 below) to Shareholder within five days after the establishment thereof
in cash.  Notwithstanding anything herein to the contrary, the parties shall
make appropriate adjustments for insurance coverage and for any tax benefits
(only,  however,  to the extent such  benefits  are  actually  realized)  in
determining Shareholder Deficiencies for purposes of this Agreement.

            . Notwithstanding the foregoing, there shall be no liability for
any Shareholder  Deficiency pursuant to Section 11A.2.1 (exclusive of claims
arising  under  Section 4.4 and  covenants  to be  performed  by Buyer after
Closing):  (a) unless the aggregate of all Shareholder  Deficiencies exceeds
$10,000,  in which  event  there  shall  be  liability  for all  Shareholder
Deficiencies  in excess of $10,000,  and (b) with respect to claims  arising
pursuant to Section  11A.2.1,  unless the claim  therefor has been  asserted
pursuant to Section 11A.3 within the period  provided by the third  sentence
of Section 5.



<PAGE>


            . The remedies of Shareholder  provided herein shall be the sole
and exclusive  remedies of  Shareholder  and his Affiliates and none of them
shall assert any other right,  or seek any other  remedies  against Buyer or
its Affiliates;  provided,  however, that notwithstanding the foregoing, (i)
Shareholder may seek injunctive relief and other equitable  remedies against
Buyer,  (ii)  Shareholder may pursue any claims for fraud against Buyer, and
(iii) nothing  herein shall limit the  obligations  of Buyer with respect to
any covenants and agreements to be performed following the Closing.

12. . Buyer and  Shareholder  agree to execute  and  deliver  all such other
instruments  and take all such  other  action as any  party  may  reasonably
request from time to time,  before or after  Closing and without  payment of
further consideration,  in order to effectuate the transactions provided for
herein  and,  following  the  Closing,   to  terminate  with  prejudice  all
litigation  by Company  against  Buyer and any  Affiliate of Buyer,  and any
counterclaims by Buyer or any Affiliate  against Company,  its Affiliates or
assets.  The parties  shall  cooperate  fully with each other and with their
respective  counsel and accountants in connection with any steps required to
be taken as part of  their  respective  obligations  under  this  Agreement,
including,  without limitation,  the preparation of financial statements and
tax returns.

13.   .ax Covenants Relating to Company and Shareholder

13.1 The following  provisions shall govern the allocation of responsibility
as between Buyer,  Company and Shareholder for certain Tax matters following
the date hereof.

13.1.1  Shareholder  at his  expense  shall  timely  prepare  or cause to be
prepared  and file or cause to be filed all  Returns for Company for all tax
periods  ending on or prior to the  Closing  Date which are filed  after the
Closing Date. Copies of all such Returns shall be made available to Buyer at
least 10 days prior to the date on which  they are to be filed.  Shareholder
shall include any income,  gain, loss, deduction or other tax items for such
periods on his applicable  Returns in a manner  consistent with the Schedule
K-1s furnished to him for such periods.  Buyer and  Shareholder  acknowledge
and agree that the status of Company as an "S corporation" will terminate at
the  close  of  business  on the day  prior  to the  Closing  Date  and that
Company's final "S corporation"  tax year will end at such time. If any such
Return  indicates  that  Company has  incurred  any  liability  for Tax, the
Shareholder shall cause such Tax to be paid to the appropriate tax authority
on or before  the last date on which  payment  thereof  may be made  without
penalty unless such Tax has been accrued in computing the Final Closing Date
Net Worth.  In the event the Closing Date is after  August 31,  1998,  Buyer
shall pay,  or cause the Company to pay,  such  amounts as may be payable to
the Shareholder pursuant to Section 4A.8 hereof.



<PAGE>


13.1.2 Buyer at its expense shall timely prepare or cause to be prepared and
file or cause to be filed all Returns  for  Company  for Tax  periods  which
begin on or before the Closing Date and end after the Closing Date and shall
pay the Taxes due with  respect to such  Returns.  Shareholder  shall pay to
Buyer the  excess of (1) a pro rated  amount  (calculated  as  described  in
Section  13.1.2.1 or  13.1.2.2)  of the Taxes of Company for any such period
over (2) the amount of the Taxes paid by Company on or prior to the  Closing
Date with respect to such period or accrued in computing  the Final  Closing
Date Net Worth. Such payment by Shareholder to Buyer shall be made within 15
days after receipt by  Shareholder of a request for payment from Buyer which
includes the Return,  if available,  or any other document used to calculate
the pro rated amount of the Taxes.

13.1.2.1  In the case of all Taxes  imposed  upon or measured by property or
capital,  the pro rated amount shall be based upon the number of days in the
period up to and  including  the earlier of the  Closing  Date or August 31,
1998, divided by the total number of days in the tax period.

13.1.2.2 In the case of all Taxes other than those  imposed upon or measured
by  property  or capital,  including  but not  limited to net income,  gross
receipts taxes, sales and use taxes, and payroll taxes, the pro rated amount
shall be based upon the  transactions  occurring on or before the earlier of
the Closing Date or August 31, 1998.

13.2 All tax sharing  agreements  or similar  agreements  with respect to or
involving  Company shall be terminated as of the earlier of the Closing Date
or August 31, 1998 and, after such date,  Company shall not be bound thereby
or have any liability thereunder.

13.3 All transfer (including real estate),  documentary,  sales, use, stamp,
registration and other such Taxes incurred in connection with this Agreement
shall be paid by Shareholder  when due, and  Shareholder  shall,  at its own
expense,  file all necessary Returns and other documentation with respect to
all such transfer,  documentary,  sales, use, stamp,  registration and other
Taxes and, if required by applicable  law,  Buyer will join in the execution
of any such Returns and other documentation.

13.4 Buyer and  Shareholder  shall cooperate fully (and cause the Company to
cooperate  fully),  as and to the extent  reasonably  requested by the other
party, in connection with the  preparation,  execution and filing of Returns
pursuant  to this  Agreement  and any audit,  contest,  litigation  or other
proceeding with respect to Taxes.  Such cooperation  shall include retention
and  (upon  the  other  party's   request)  the  provision  of  records  and
information which are reasonably  relevant to any such audit,  litigation or
other proceeding and making themselves, in the case of the Shareholder,  and
employees,  in the  case of  Buyer  and  Company,  available  on a  mutually
convenient  basis to provide  additional  information and explanation of any
material provided hereunder.  Shareholder agrees (1) to retain all books and
records with respect to Tax matters pertinent to Company relating to any Tax
period beginning before the Closing Date until the expiration of the stature
of  limitations  (and,  to the  extent  notified  by Buyer,  any  extensions
thereof)  of  the  respective   taxable  periods  (unless  such  items  were
transferred  pursuant  to  this  Agreement),  and to  abide  by  all  record
retention  agreements  entered into with any Tax authority,  and (2) to give
Buyer  reasonable  written  notice  prior  to  transferring,  destroying  or
discarding any such books and records and, if Buyer so requests, Shareholder
shall allow Buyer to take possession of such books and records.



<PAGE>


13.5 Buyer and  Shareholder  agree,  upon request,  to use their  reasonable
commercial  efforts to obtain any  certificate  or other  document  from any
governmental  authority or any other person as may be necessary to mitigate,
reduce  or  eliminate  any Tax that  could be  imposed  (including,  but not
limited to, with respect to the transactions contemplated hereby).

13.6 Buyer and Shareholder  agree, upon request,  to provide the other party
with all information that either party may be required to report pursuant to
Code Section 6043 and all Regulations promulgated thereunder.

13.7 Buyer shall promptly notify  Shareholder in writing of the commencement
of any claim, audit, examination,  or other proposed change or adjustment by
any tax  authority  concerning  any Tax or other similar claim or assessment
for which Shareholder may be responsible (a "Tax Claim"); provided, however,
that  failure  to give such  notice  shall not  relieve  any party  from its
obligation  to  indemnify  with  respect to any such Tax Claim except to the
extent  of  actual  prejudice.  Shareholder  shall  have the right to employ
counsel  of his  choice at his  expense  and to  participate  with Buyer and
Company  in  resolving  any  dispute of Taxes  with  respect to tax  periods
beginning  before the Closing  Date through the  appropriate  administrative
offices and in the courts,  and shall have  primary  responsibility  for the
conduct of any such  proceedings  relating  solely to  periods  ending on or
before the Closing Date.

14. . The  following  terms used in this  Agreement  shall have the meanings
indicated below:

            "Affiliate"  shall mean, as to any person or entity,  any person
or entity that  controls,  is controlled by or is under common  control with
such person or entity, as a result of equity ownership,  contractual  rights
or otherwise.

            "Agreement  with  Shareholder"  shall have the meaning  given in
Section 10.2.6 of this Agreement.

            "Business" shall have the meaning given in the recital to this
Agreement.

            "Buyer" shall have the meaning given in the heading of this
Agreement.

            "Buyer  Contest  Notice" shall have the meaning given in Section
11A.3.2 of this Agreement.

            "Closing" shall have the meaning given in Section 10.1 of this
Agreement.

            "Closing  Date" shall have the meaning  given in Section 10.1 of
this Agreement.

            "Closing Date Net Worth" shall have the meaning given in Section
1.3.1 of this Agreement.



<PAGE>


            "Closing Date Payment" shall have the meaning given in Section
1.2.1. of this Agreement.

            "Code" shall have the meaning given in Section 2.15.1 of this
Agreement.

            "Company" shall have the meaning given in the heading of this
Agreement.

            "Company Agreement" shall have the meaning given in Section 2.9.1.

            "Contest  Notice" shall have the meaning given in Section 11.3.2
of this Agreement.

            "Damages" shall have the meaning given in Section 11A.2.3 of this
Agreement.

            "Deficiencies" shall have the meaning given in Section 11.2 of
this Agreement.

            "Environmental  Law"  shall  have the  meaning  given in Section
2.6.3 of this Agreement.

            "ERISA" shall have the meaning given in Section 2.18.1 of this
Agreement.

            "ERISA Affiliate" shall have the meaning given in Section 2.18.1
of this Agreement.

            "Escrow" shall have the meaning given in Section 1.2.2 of this
Agreement.

            "Escrow  Agent" shall have the meaning given in Section 1.2.2 of
this Agreement.

            "Escrow Agreement" shall have the meaning given in Section 1.2.2
of this Agreement.

            "Final  Closing Date Net Worth" shall have the meaning  given in
Section 1.3.3 of this Agreement.

            "Final Net Worth Adjustment" shall have the meaning given in
Section 1.3.3. of this Agreement.

            "GAAP" shall mean generally accepted accounting principles.

            "Holdback  Amount" shall have the meaning given in Section 1.2.2
of this Agreement.

            "Intellectual  Property" shall have the meaning given in Section
2.7.1 of this Agreement.


<PAGE>


            "IRS" shall have the meaning given in Section 2.18.1 of this
Agreement.

            "Knowledge"  and  "Known" by  Shareholder  shall mean the actual
knowledge of the Shareholder,  and also means that Shareholder undertook due
inquiry of the applicable  matters.  Except with respect to the  immediately
preceding sentence,  "actual knowledge" of Shareholder shall mean the actual
knowledge of Shareholder, without such inquiry.

            "Lease  Consents" shall have the meaning given in Section 8.7 of
this Agreement.

            "Leased  Properties"  shall  have the  meaning  given in Section
2.6.1 of this Agreement.

            "Leases" shall have the meaning given in Section 2.6.2 of this
Agreement.

            "Marks" shall have the meaning given in Section 2.7.3 of this
Agreement.

            "Multiemployer  Plan"  shall have the  meaning  given in Section
2.18.1 of this Agreement.

            "Net  Worth"  shall have the meaning  given in Section  1.3.1 of
this Agreement.

            "Net Worth  Adjustment"  shall have the meaning given in Section
1.3.1 of this Agreement.

            "Net Worth Adjustment  Deficiency"  shall have the meaning given
in Section 1.2.2 of this Agreement.

            "PBGC" shall have the meaning given in Section 2.18.1 of this
Agreement.

            "Pension Plan" shall have the meaning given in Section 2.18.1 of
this Agreement.

            "Permitted   Liens"   shall  mean  (i)   statutory   landlords',
mechanics',  carriers', workmen's,  repairmen's, or other like liens arising
or incurred in the ordinary  course of business with respect to  liabilities
not yet due or delinquent,  or being  contested in good faith by appropriate
proceedings,  (ii)  liens for  taxes,  assessments  and  other  governmental
charges  which are not yet due and  payable or which may  hereafter  be paid
without  penalty or which are being  contested in good faith by  appropriate
proceedings  (for which  adequate  reserves  have been made in the Warranted
Balance Sheet), (iii) liens incurred or deposits made in the ordinary course
of  business  in  connection   with  workers'   compensation,   unemployment
insurance,  social  security,  retirement and other similar  legislation for
sums not yet due and payable,  and (iv)  deposits to secure  performance  of
leases,  statutory obligations,  surety and appeal bonds,  performance bonds
and other like obligations incurred in the ordinary course of business.

            "Plan" shall have the meaning given in Section 2.18.1 of this
Agreement.


<PAGE>


            "412 Plan"  shall have the  meaning  given in Section  2.18.1 of
this Agreement.

            "Preliminary  Closing  Date Net Worth"  shall  have the  meaning
given in Section 1.3.2 of this Agreement.

            "Preliminary Net Worth  Adjustment" shall have the meaning given
in Section 1.3.2 of this Agreement.

            "Purchase  Price" shall have the meaning given in Section 1.2 of
this Agreement.

            "Regulation" shall have the meaning given in Section 2.15.1 of
this Agreement.

            "Return" or  "Returns"  shall have the meaning  given in Section
2.15.1 of this Agreement.

            "Shareholder" shall have the meaning given in the heading of this
Agreement.

            "Shareholder  Deficiencies"  shall  have  the  meaning  given in
Section 11A.2 of this Agreement.

            "Stock  Rights"  shall have the meaning  given in Section 3.1 of
this Agreement.

            "Tax" and "Taxes" shall have the meaning given in Section 2.15.1
of this Agreement.

            "Tax Claim" shall have the meaning given in Section 13.7 of this
Agreement.

            "Treasury  Regulation"  shall  have  the  meaning  set  forth in
Section 2.15.1 of this Agreement.

            "Warranted  Balance  Sheet"  shall  have  the  meaning  given in
Section 2.4.1 of this Agreement.

            "Withdrawal Liabilities" shall have the meaning given in Section
2.18.1 of this Agreement.

15.   .ermination

15.1        This Agreement may be terminated at any time prior to the Closing
Date:

15.1.1            by the written agreement of Buyer and Shareholder;



<PAGE>


15.1.2 by either  Shareholder  or Buyer by written notice to the other party
if the  transactions  contemplated  hereby  shall not have been  consummated
pursuant  hereto by 5:00 p.m.  EST on September  30, 1998,  unless such date
shall be extended by the mutual written  consent of  Shareholder  and Buyer,
provided  that no party may give such notice if its breach  (except a breach
following  a breach of this  Agreement  by the other  party  hereto) of this
Agreement has precluded the consummation of this Agreement;

15.1.3  by  Buyer  by  written   notice  to  the  other  party  if  (i)  the
representations  and warranties of Shareholder  shall not have been true and
correct  in all  respects  (in the  case  of a  representation  or  warranty
containing a materiality  qualification) or in all material respects (in the
case of a representation or warranty without a materiality qualification) as
of the date when made, or (ii) if any of the conditions set forth in Section
8 shall not have been, or if it becomes apparent that any of such conditions
will not be,  fulfilled by 5:00 p.m. EST on September 30, 1998,  unless such
failure  shall be due to the  failure of Buyer to perform or comply with any
of the  covenants,  agreements,  or  conditions  hereof to be  performed  or
complied with by it prior to the Closing; or

15.1.4 by  Shareholder  by  written  notice  to the  other  party if (i) the
representations and warranties of Buyer shall not have been true and correct
in all respects (in the case of a  representation  or warranty  containing a
materiality  qualification)  or in all  material  respects (in the case of a
representation  or warranty without a materiality  qualification)  as of the
date when  made,  or (ii) if any of the  conditions  set forth in  Section 9
shall not have been, or if it becomes  apparent that any of such  conditions
will not be,  fulfilled by 5:00 p.m. EST on September 30, 1998,  unless such
failure shall be due to the failure of Shareholder to perform or comply with
any of the  covenants,  agreements or conditions to be performed or complied
with by them prior to the Closing.

15.2 In the event of the  termination  of this  Agreement  pursuant  to this
Section 15, this Agreement  shall become void,  without any liability to any
party in respect hereof or of the  transactions  contemplated  hereby on the
part of any party  hereto,  or any of its  directors,  officers,  employees,
agents, consultants, representatives,  advisers, stockholders or Affiliates,
except as specified in Section 16.14 or in the Confidentiality Agreement and
except  for  any  liability  resulting  from  such  party's  breach  of this
Agreement.

16.   .iscellaneous

16.1  Neither the failure nor any delay on the part of any party to exercise
any right under this Agreement shall operate as a waiver thereof,  nor shall
any single or partial  exercise of any right  preclude  any other or further
exercise of the same or of any other right nor shall any waiver of any right
with respect to any  occurrence  be construed as a waiver of such right with
respect to any other  occurrence.  No waiver shall be effective unless it is
in writing and is signed by the party asserted to have granted such waiver.



<PAGE>


16.2  .  This  Agreement  and  all  questions   relating  to  its  validity,
interpretation,  performance  and  enforcement,  shall  be  governed  by and
construed   in   accordance   with  the  laws  of  the   State  of   Florida
(notwithstanding any conflict-of-law doctrines of any state to the contrary)
and  without  the  aid  of any  canon,  custom  or  rule  of  law  requiring
construction against the draftsman.

16.3 . Any failure of  Shareholder  or Buyer to comply with any  obligation,
covenant, agreement or condition contained herein may be expressly waived in
writing  by  Buyer  in the case of any such  failure  by  Shareholder  or by
Shareholder  in the case of any such  failure by Buyer,  but such  waiver or
failure to insist upon strict  compliance  shall not operate as a waiver of,
or estoppel with respect to, any subsequent or other failure.

16.4 . Any  notice,  request,  demand or other  communication  permitted  or
required  to be given  pursuant  to this  Agreement  shall be in writing and
shall be deemed to have been  properly  given if  delivered  in person or if
sent either by  facsimile  transmission,  against  which a  confirmation  of
receipt  is  obtained  by  return  facsimile  transmission,   by  nationally
recognized overnight courier service on the day intended for delivery, or by
certified or registered mail, postage prepaid, three (3) business days after
being so posted, to the following address:

                  If to Buyer:

                  Piercing Pagoda, Inc.
                  3910 Adler Place
                  Bethlehem, PA  18002
                  Attention:  Chairman of the Board
                  Telephone No:     (610) 691-0437
                  Facsimile No:     (610) 882-8343

                  with a copy to:

                  Wolf, Block, Schorr and Solis-Cohen LLP
                  Twelfth Floor, Packard Building
                  111 South Fifteenth Street
                  Philadelphia, Pennsylvania  19102
                  Attention:  Jason M. Shargel, Esquire
                  Telephone No:     (215) 977-2216
                  Facsimile No:     (215) 977-2740



<PAGE>


                  If to Seller:

                  Richard P. Russ
                  2800 Sunset Drive
                  Sunset Island #1
                  Miami Beach, FL  33140
                  Telephone No:     (305) 673-1522
                  Facsimile No:     (305) 534-5347

                  with copies to:

                  Steel Hector & Davis LLP
                  200 South Biscayne Boulevard
                  Suite 8000
                  Miami, FL  33131-2398
                  Attention:  Thomas R. McGuigan, P.A.
                  Telephone No:     (305) 577-2850
                  Facsimile No:     (305) 577-7001

      Any party included  above may designate a different  address by giving
written notice to the other parties to this Agreement in the manner provided
in this Section.

16.5 . All Exhibits and Schedules attached hereto are hereby incorporated by
reference into, and made a part of, this Agreement.

16.6 . This Agreement  shall be binding upon and inure to the benefit of the
parties  hereto  and  their  respective  heirs,  personal   representatives,
successors  and  permitted  assigns.  Shareholder  may not assign any of his
rights or obligations  hereunder.  Buyer may assign any or all of its rights
hereunder to any  Affiliate of Buyer;  provided,  however,  that Buyer shall
remain  responsible for the performance of all of its obligations under this
Agreement notwithstanding any such assignment.

16.7 . This Agreement may be executed in any number of counterparts, each of
which shall be deemed to be an original as against any party whose signature
appears thereon, and all of which shall together constitute one and the same
instrument.   This   Agreement   shall  become  binding  when  one  or  more
counterparts  hereof,   individually  or  taken  together,  shall  bear  the
signatures of both of the parties reflected hereon as the signatories.

16.8 . The  provisions of this  Agreement are  independent  of and separable
from each other,  and no provision shall be affected or rendered  invalid or
unenforceable  by virtue of the fact that for any reason any other or others
of them may be invalid or unenforceable in whole or in part.



<PAGE>


16.9 . In computing  the number of days (unless  business days is specified)
for  purposes  of this  Agreement,  all  days  shall be  counted,  including
Saturdays, Sundays and holidays; provided, however, that if the final day of
any time  period  falls on a  Saturday,  Sunday or holiday on which  federal
banks are or may elect to be  closed,  then the final day shall be deemed to
be the next day which is not a Saturday, Sunday or such holiday.

16.10 . This Agreement (including the Exhibits and Schedules hereto) and the
Confidentiality Agreement contain the entire understanding among the parties
hereto with respect to the subject matter  hereof,  and supersedes all prior
and   contemporaneous   agreements   and   understandings,   inducements  or
conditions, express or implied, oral or written, except as herein contained.
The express terms hereof  control and  supersede  any course of  performance
and/or usage of the trade  inconsistent  with any of the terms hereof.  This
Agreement  may not be  modified  or amended  other than by an  agreement  in
writing.

16.11 . The paragraph  headings in this Agreement are for convenience  only;
they form no part of this Agreement and shall not affect its interpretation.

16.12 . Except as provided  in Sections  4A.3,  11 and 11A,  this  Agreement
shall inure to the benefit of the parties to this  Agreement only and not to
the benefit of any third party, including Shareholder's employees.

16.13 . Without Buyer's written consent,  Shareholder, nor any person acting
on his behalf shall issue a press release or otherwise disclose or publicize
the execution of this Agreement, the terms hereof or the consummation of the
transactions  contemplated hereby. Buyer shall use its reasonable efforts to
give  Shareholder  an  opportunity  to comment on any press release or other
disclosure relating to this Agreement,  the terms hereof or the transactions
contemplated hereby.

16.14 . The parties hereto (and not the Company) shall each pay the expenses
incurred by them in connection  with the negotiation and performance of this
Agreement and the agreements  contemplated hereby;  provided,  however, that
Company  shall pay the expenses of  Shareholder  (and such payment  shall be
reflected  in the  calculation  of the  Preliminary  Net  Worth  Adjustment,
Preliminary  Closing Date Net Worth,  Final Net Worth  Adjustment  and Final
Closing  Date  Net  Worth).   Except  in  connection  with  any  arbitration
proceeding as to which the arbitrator shall have the authority to award fees
and expenses and other reasonable  costs,  and except as otherwise  provided
herein,  the  non-prevailing  party shall pay the reasonable  legal fees and
expenses,  and  other  reasonable  costs,  of the  prevailing  party  in any
litigation  or other  proceeding  between the parties (or the Company)  with
respect to the rights and obligations of the parties hereunder.

16.15 . This  Agreement has been jointly  prepared by the parties hereto and
the terms  hereof shall not be construed in favor of or against any party on
account of its participation in such preparation.


<PAGE>




      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.


                                    PIERCING PAGODA, INC.


                                    By:  /s/  John F. Eureyecko
                                    Name:  John F.Eureyecko
                                    Title: President


Witness:                            SHAREHOLDER:


/s/ Joseph I. Emas                  /s/  Richard P. Russ
                                    Richard P. Russ


<PAGE>


                           JOINDER OF GINA S. RUSS


      The undersigned,  intending to be legally bound, agrees to execute the
Agreement with Shareholder and the Joint Property Agreement at Closing.



                                    /s/  Gina S. Russ
                                    Gina S. Russ


<PAGE>



DSB:523662.1

               The  following  list of exhibits  and  schedules to the Stock
Purchase  Agreement has been provided in accordance  with Item  601(b)(2) of
Regulation S-K. The Registrant  agrees to furnish  supplementally  a copy of
any omitted  exhibit or schedule to the Securities  and Exchange  Commission
upon request.


                                  EXHIBITS

Exhibit A      -  Escrow Agreement
Exhibit B      -  Employment and Non-Competition Agreement
Exhibit C      -  Release executed by Shareholder, Directors and Officers of
Company
Exhibit D      -  Certification Pursuant to Foreign Investment Real Property
Tax Act
Exhibit E      -  Legal Opinion of Counsel for Shareholder
Exhibit F      -  Joint Property Agreement
Exhibit G      -  Releases Executed by Buyer, Ears, Inc. and Company
Exhibit H      -  Legal Opinion of Counsel for Buyer

                                  SCHEDULES

Schedule 2.2   -  Officers, Directors, Bank Accounts, etc.
Schedule 2.3   -  Subsidiaries and Joint Ventures
Schedule 2.4   -  Financial Statements
Schedule 2.5   -  Liabilities; Accounts Receivable
Schedule 2.6   -  Real Estate
Schedule 2.7.1 -  Personal Property
Schedule 2.7.2 -  Marks
Schedule 2.8   -  Insurance
Schedule 2.9   -  Contracts, Leases, Agreements and Other Commitments
Schedule 2.9.3 -  Outstanding Written or Oral Proposals, Bids, Offers or
Guaranties
Schedule 2.10  -  Labor, Employment Contracts and Employee Benefit Plans
Schedule 2.11  -  Litigation
Schedule 2.12  -  Conflicting Interests
Schedule 2.13  -  Compliance with Law and Regulations
Schedule 2.14  -  Agreement Not in Breach of Other Instruments Affecting
                  Company; Governmental Consent
Schedule 2.15  -  Tax Matters
Schedule 2.16  -  Actions Since January 1, 1998
Schedule 2.18.2   -     Employee Benefit Plans
Schedule 2.18.3   -     Employment, Consultancy or Similar Agreements
Schedule 2.18.11  -     Plan Amendments
Schedule 4.2   -  Agreement Not in Breach of Other Instruments Affecting Buyer
Schedule 8.5   -  Certain Employee Indebtedness
Schedule 9.5   -  Repayment of Certain Indebtedness

- --------
*     In  accordance  with Item  601(b)(2) of  Regulation  S-K, this exhibit
      contains a list of the  exhibits and  schedules to the Stock  Purchase
      Agreement,  but  omits  copies of such  exhibits  and  schedules.  The
      Registrant  agrees to  furnish  supplementally  a copy of any  omitted
      exhibit or schedule to the  Securities  and Exchange  Commission  upon
      request.

*     In  accordance  with Item  601(b)(2) of  Regulation  S-K, this exhibit
      contains a list of the  exhibits and  schedules to the Stock  Purchase
      Agreement,  but  omits  copies of such  exhibits  and  schedules.  The
      Registrant  agrees to  furnish  supplementally  a copy of any  omitted
      exhibit or schedule to the  Securities  and Exchange  Commission  upon
      request.



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