PIERCING PAGODA INC
10-K, EX-23, 2000-06-23
JEWELRY STORES
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             CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

The Board of Directors
  Piercing Pagoda, Inc.:

We consent to the  incorporation  by  reference in the  Registration  Statements
(Nos.  33-85192 and 33-98288) on Form S-8 of Piercing Pagoda, Inc. of our report
dated  May 8, 2000  relating  to the  consolidated  balance  sheets of  Piercing
Pagoda,  Inc.  and  subsidiaries  as of March  31,  2000 and 1999,  and  related
consolidated  statements of income,  changes in stockholders'  equity,  and cash
flows for each of the years in the three-year period ended March 31, 2000, which
report is included in the March 31, 2000 Annual  Report on Form 10-K of Piercing
Pagoda, Inc.

                                                      KPMG LLP

Allentown, Pennsylvania
June 23, 2000






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