PIERCING PAGODA INC
SC 14D9, 2000-08-22
JEWELRY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ---------------------
                                 SCHEDULE 14D-9
                                 (RULE 14d-101)

                     SOLICITATION/RECOMMENDATION STATEMENT
                         UNDER SECTION 14(d)(4) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                             ---------------------

                             PIERCING PAGODA, INC.
                           (Name of Subject Company)

                             PIERCING PAGODA, INC.
                      (Name of Person(s) Filing Statement)

                     COMMON STOCK, PAR VALUE $.01 PER SHARE
                         (Title of Class of Securities)

                                   720773100
                     (CUSIP Number of Class of Securities)

                               JOHN F. EUREYECKO
                     PRESIDENT AND CHIEF OPERATING OFFICER
                                3910 ADLER PLACE
                         BETHLEHEM, PENNSYLVANIA 18017
                            TELEPHONE: 610-691-0437
      (Name, address and telephone number of person authorized to receive
      notice and communications on behalf of the person filing statement)

                                WITH A COPY TO:

                             JASON M. SHARGEL, ESQ.
                    WOLF, BLOCK, SCHORR AND SOLIS-COHEN LLP
                                1650 ARCH STREET
                                   22ND FLOOR
                          PHILADELPHIA, PA 19103-2097
                            TELEPHONE: 215-977-2000
                            FACSIMILE: 215-977-2740

[ ]  Check the box if the filing relates solely to preliminary communications
     made before the commencement of a tender offer.

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ITEM 1.  SUBJECT COMPANY INFORMATION.

     The name of the subject company is Piercing Pagoda, Inc., a Delaware
corporation (the "Company"), and the address and telephone number of its
principal executive offices are 3910 Adler Place, Bethlehem, Pennsylvania 18017,
(610) 691-0437. The title of the class of equity securities to which this
statement relates is the common stock, par value $.01 per share, of the Company
(the "Shares"). As of the close of business on August 11, 2000 there were
8,941,239 Shares issued and outstanding.

ITEM 2.  IDENTITY AND BACKGROUND OF FILING PERSON.

     The name, business address and business telephone number of the Company,
which is the person filing this statement, are set forth in Item 1 above.

     This Schedule 14D-9 relates to a tender offer by Jewelry Expansion Corp., a
Delaware corporation ("Merger Subsidiary") and an indirect wholly owned
subsidiary of Zale Corporation, a Delaware corporation ("Parent"), disclosed in
a Tender Offer Statement on Schedule TO, dated August 22, 2000 (the "Schedule
TO") to purchase all outstanding Shares, at a price of $21.50 per Share, net to
the seller in cash, without interest (the "Offer Price") upon the terms and
subject to the conditions set forth in the Offer to Purchase, dated August 22,
2000 (the "Offer to Purchase"), and the related Letter of Transmittal (which
Letter of Transmittal, together with the Offer to Purchase, as amended or
supplemented from time to time constitute the "Offer").

     The Offer is being made pursuant to an Agreement and Plan of Merger, dated
as of August 11, 2000, (the "Merger Agreement"), among Parent, Merger Subsidiary
and the Company, which, among other things, provides for: (i) the making of the
Offer by Merger Subsidiary, subject to the conditions set forth in the Offer to
Purchase and the conditions and terms of the Merger Agreement; (ii) the
subsequent merger of Merger Subsidiary with and into the Company (the "Merger");
and (iii) the settlement of the Company's outstanding stock options for an
amount equal to the product of (a) the excess, if any, of the Offer Price over
the applicable exercise price and (b) the number of shares subject to the
applicable options. Pursuant to the Merger, at the effective time of the Merger
(the "Effective Time"), each Share outstanding at the Effective Time (other than
Shares held in the treasury of the Company or held by Merger Subsidiary or
Parent or their subsidiaries, or Shares held by stockholders validly exercising
appraisal rights pursuant to Section 262 of the Delaware General Corporation Law
("Delaware Law" or the "DGCL")) will, by virtue of the Merger and without any
action by the holder thereof, be converted into the right to receive, without
interest, an amount in cash equal to the Offer Price.

     As set forth in the Schedule TO, the address of the principal executive
offices of Merger Subsidiary and Parent is 901 West Walnut Hill Lane, Irving,
Texas 75038-1003.

ITEM 3.  PAST CONTACTS, TRANSACTIONS, NEGOTIATIONS AND AGREEMENTS.

     All material agreements, arrangements and understandings and any actual or
potential conflict of interest between the Company or its affiliates, and: (1)
its executive officers, directors or affiliates or (2) Merger Subsidiary, its
executive officers, directors or affiliates, are described in the attached Annex
II and are incorporated herein by reference, or are set forth or described
below.

     Annex II is being furnished to the Company's stockholders pursuant to
Section 14(f) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), and Rule 14f-1 promulgated under the Exchange Act in connection with
Merger Subsidiary's right (after consummation of the Offer) to designate persons
to be appointed to the Board of Directors of the Company (the "Board") other
than at a meeting of the stockholders of the Company.

EMPLOYMENT AND RELATED AGREEMENTS

     The Company currently does not have any employment agreements with its
executive officers.

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     Under the Merger Agreement, Parent has agreed to provide retention and
severance benefits to current employees of the Company consistent with Parent's
severance plan and retention policies. Based upon an employee's length of
service to the Company and depending upon the employee's employment
classification, the minimum severance received will be two weeks of pay and the
maximum will be nine months of pay. Generally, executive officers of the Company
at the level of senior vice president or above (excluding Messrs. Penske and
Eureyecko, who are not entitled to retention or severance except as described in
the following paragraph) would be eligible for severance equal to one month of
pay per year of service, with a minimum of three months and a maximum of nine
months. The amounts of severance payments for which Mr. Hollander, Mr. Clauser
and Ms. Zondag, the three executive officers at the highest classification,
would be eligible under the Merger Agreement are $45,000, $127,500 and $127,500,
respectively. The amounts of retention payments for which Mr. Hollander, Mr.
Clauser and Ms. Zondag would be eligible under the Merger Agreement are $45,000,
$42,500 and $42,500, respectively. In addition to the foregoing, Parent has
agreed to provide an aggregate of $500,000 as additional severance to be
allocated to various employees prior to the closing of the contemplated
transactions as mutually agreed by Parent and the Company.

     Parent and the Company have an oral understanding with John F. Eureyecko,
the Company's current President and Chief Operating Officer, that the Company
will enter into an employment agreement with Mr. Eureyecko. Under such
agreement, Mr. Eureyecko would be employed at his current annual salary through
September 30, 2001. Mr. Eureyecko may also be entitled to an annual bonus
contingent on meeting certain financial objectives established for the Company.
Under such agreement, Mr. Eureyecko would receive, in a lump sum payment, twice
his annual base salary in the event he is terminated without cause or required
to relocate or at the end of the natural expiration of the employment agreement.
Parent and the Company anticipate that the agreement will include customary
non-competition and non-solicitation provisions that would extend two years
after Mr. Eureyecko's employment terminates.

RESTRICTIVE COVENANT AGREEMENT

     The Company and Parent have entered into a Restrictive Covenant Agreement,
dated August 11, 2000, with Richard H. Penske, Chief Executive Officer of the
Company. Pursuant to the Restrictive Covenant Agreement, Mr. Penske has agreed
that, during the five year period following the purchase of Shares in the Offer
by Purchaser, he will not, without the prior consent of Parent, enter into or
take any action in furtherance of a Competitive Position (as defined in the
Restrictive Covenant Agreement) within North America. However, under the
Restrictive Covenant Agreement, Mr. Penske will be permitted to open one retail
jewelry store after a period of three years from the date of the Restrictive
Covenant Agreement.

     The Restrictive Covenant also provides that during the five year period
following the purchase of Shares in the Offer by Purchaser, Mr. Penske will not,
without the prior written consent of Parent, either directly or indirectly, for
or on behalf of any Competing Business (as defined in the Restrictive Covenant
Agreement) solicit, entice or induce any customer, supplier or distributor of
the Company (or any actively sought prospective customer, supplier or
distributor of the Company) with whom or with which Mr. Penske had direct
contact prior to August 11, 2000. In addition, Mr. Penske has agreed that during
the five year period following the purchase of Shares in the Offer by Purchaser,
he will not, without the written consent of Parent, either directly or
indirectly, alone or in conjunction with any other person or entity, solicit or
attempt to solicit any key or material employee, consultant, contractor or other
personnel of Parent or the Company or to violate the terms of any agreement or
understanding between the employee, consultant, contractor or other person and
Parent or the Company.

     The Restrictive Covenant Agreement also provides that Mr. Penske will not,
without the prior written consent of Parent, distribute, sell, market, publish,
disclose, transfer, assign, disseminate or otherwise communicate to any other
person or entity, or use, copy or appropriate for or on behalf of himself or any
other person or entity, (i) any Confidential Information (as defined in the
Restrictive Covenant Agreement) for a period of five years from the date of the
purchase of Shares in the Offer by Purchaser, or (ii) any Trade Secret (as
defined in the Merger Agreement) at any time during which such information
constitutes a trade secret under applicable law.

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EMPLOYEE STOCK PURCHASE PLAN

     The Company's Employee Stock Purchase Plan provides an opportunity for
eligible employees to make regular periodic purchases of the Shares through
payroll deductions at the reduced price of 85% of the Fair Market Value (as
defined in the Employee Stock Purchase Plan) of such Shares. Effective August 4,
2000, the Company terminated withholding of amounts pursuant to the Company's
Employee Stock Purchase Plan. Shares will be issued on account of amounts
withheld prior to that date.

AGREEMENTS WITH OPTION HOLDERS

     As described below under "The Merger Agreement -- Employee Stock Options,"
pursuant to the terms of the Merger Agreement, holders of Options (as defined
below) are entitled to receive, whether or not exercisable or vested, a cash
payment from the Company at the Effective Time (as defined in the Merger
Agreement) in an amount equal to the product of: (i) the excess, if any, of the
Offer Price over the exercise price of each such Option and (ii) the number of
Shares subject thereto (such payment, if any, to be net of applicable
withholding and excise taxes). As of the Effective Time, the Options and the
related plans and agreements shall terminate and all rights under any provision
of any other plan, program or arrangement providing for the issuance or grant of
any other interest in respect of the capital stock of the Company or any of its
subsidiaries shall be canceled.

AGREEMENTS WITH AFFILIATES

     The Company has entered into a License Agreement, dated November 1, 1995
(the "License Agreement") with its wholly owned subsidiary, Ears, Inc., under
the terms of which (i) Ears, Inc. grants a license to use the Intellectual
Property (as defined in the License Agreement) to the Company, and (ii) the
Company agrees to pay royalties to Ears, Inc. In connection with amounts to be
paid under the License Agreement, the Company has issued a promissory note to
Ears, Inc. in the principal amount of up to $35 million.

THE MERGER AGREEMENT

     The following is a summary of the Merger Agreement. This summary is
qualified in its entirety by reference to the Merger Agreement, which is an
exhibit hereto and is incorporated herein by reference. Defined terms used
herein and not defined herein shall have the respective meanings assigned to
those terms in the Merger Agreement.

     THE OFFER.  The Merger Agreement provides for the commencement of the Offer
as promptly as reasonably practicable, after the initial public announcement of
Purchaser's intention to commence the Offer. The obligation of Purchaser to
accept for payment Shares tendered pursuant to the Offer is subject to the
satisfaction of the Minimum Condition, the Antitrust Condition and certain other
conditions that are described in "Section 14. Certain Conditions of the Offer"
of the Offer to Purchase. Purchaser and Parent have agreed that no change in the
Offer may be made that decreases the price per Share payable in the Offer,
reduces the maximum number of Shares to be purchased in the Offer, changes the
form of the consideration payable in the Offer, alters or changes the Conditions
to the Offer as set forth in "Section 14. Certain Conditions of the Offer,"
waives the Minimum Condition or modifies or amends any other condition to the
Offer in any manner that is materially adverse to the holders of Shares.

     THE MERGER.  The Merger Agreement provides that, upon the terms and subject
to the conditions thereof, and in accordance with Delaware Law, Purchaser shall
be merged with and into the Company. As a result of the Merger, the separate
corporate existence of Purchaser will cease and the Company will continue as the
Surviving Corporation and will become an indirect wholly owned subsidiary of
Parent. Upon consummation of the Merger, each issued and then outstanding Share
(other than any Shares owned by Parent, the Company, or any subsidiary of Parent
or the Company, and any Shares that are held by stockholders who have not voted
in favor of the Merger or consented thereto in writing and who shall have
demanded properly in writing appraisal for such Shares in accordance with
Delaware Law) shall be canceled and converted automatically into the right to
receive the Transaction Consideration.
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     Pursuant to the Merger Agreement, each share of common stock of Purchaser
issued and outstanding immediately prior to the Effective Time shall be
converted into and exchanged for one validly issued, fully paid and
non-assessable share of common stock, par value $0.01 per share, of the
Surviving Corporation.

     The Merger Agreement provides that the directors of Purchaser immediately
prior to the Effective Time will be the initial directors of the Surviving
Corporation and that the officers of the Company immediately prior to the
Effective Time will be the initial officers of the Surviving Corporation.

     Subject to the Merger Agreement at the Effective Time, the Certificate of
Incorporation of the Company, as in effect immediately prior to the Effective
Time, will be the Certificate of Incorporation of the Surviving Corporation.
Subject to the Merger Agreement, at the Effective Time, the Bylaws of Company,
as in effect immediately prior to the Effective Time, will be the Bylaws of the
Surviving Corporation.

     STOCKHOLDERS' MEETING.  Pursuant to the Merger Agreement, the Company,
acting through its Board, shall, if required by Delaware Law in order to
consummate the Merger, duly call, give notice of, convene and hold a special
meeting of its stockholders as soon as practicable following expiration or
termination of the Offer at which the Merger Agreement shall be submitted to the
Company's stockholders for the purpose of acting on the Merger Agreement (the
"Stockholders' Meeting"). If the Minimum Condition is satisfied and Purchaser
acquires in the Offering at least a majority of the outstanding Shares,
Purchaser shall have sufficient voting power to approve the Merger, even if no
other stockholder votes in favor of the Merger.

     PROXY STATEMENT.  The Merger Agreement provides that the Company shall, if
approval of the Company's stockholders is required by Delaware Law to consummate
the Merger, promptly following consummation of the Offer, file with the
Commission under the Exchange Act a proxy statement and related proxy materials
(the "Proxy Statement") with respect to the Stockholders' Meeting and shall
cause the Proxy Statement and all required amendments and supplements thereto to
be mailed to the holders of Shares at the earliest practicable time. The Company
has agreed to include in the Proxy Statement the unanimous recommendation of the
Board that the stockholders of the Company approve and adopt the Merger
Agreement and the Merger and shall use all reasonable efforts deemed necessary
and advisable to secure the vote from its stockholders required under applicable
law, the Company's Restated Certificate of Incorporation and the Company's
By-Laws for approval of the Merger Agreement and the Merger. Parent and
Purchaser have agreed to cause all Shares then owned by them and their
subsidiaries to be voted in favor of approval and adoption of the Merger
Agreement and the Merger. The Merger Agreement provides that, in the event that
Purchaser shall acquire at least 90% of the then outstanding Shares, Parent,
Purchaser and the Company will take all necessary and appropriate action to
cause the Merger to become effective, in accordance with Delaware Law, as
promptly as practicable after such acquisition, without a meeting of the
Company's stockholders.

     CONDUCT OF BUSINESS BY THE COMPANY PENDING THE MERGER.  Pursuant to the
Merger Agreement, the Company has covenanted and agreed that, during the period
from the date of the Merger Agreement to such time at which the directors of the
Company affiliated with Parent constitute a majority of the Company's Board of
Directors (the "Board Transition Date"), the Company and its subsidiaries will
each conduct its operations according to its ordinary course of business, in a
manner consistent with past practice. The Merger Agreement provides that except
as contemplated therein, neither the Company nor any of its subsidiaries will,
prior to the Board Transition Date, without the prior written consent of Parent:

          (a) issue, sell or pledge, or authorize or propose the issuance, sale
     or pledge of (i) additional shares of capital stock of any class of the
     Company (other than shares of Common Stock that may be issued pursuant to
     the Company's Employee Stock Purchase Plan in connection with amounts
     withheld on or before August 4, 2000) or its subsidiaries, or securities
     convertible into or exchangeable for any such shares, or any options,
     warrants, calls, subscriptions or other rights to acquire any such shares
     or other convertible or exchangeable securities, other than such issuance
     of Shares pursuant to the exercise of Options outstanding on the date of
     the Merger Agreement, or (ii) any other securities in respect of, in lieu
     of or in substitution for, Shares outstanding on the date of the Merger
     Agreement;

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          (b) purchase, repurchase, redeem or otherwise acquire, or propose to
     purchase, repurchase, redeem or otherwise acquire, any outstanding shares
     of capital stock of the Company;

          (c) declare, set aside or pay any dividend or distribution on any
     Shares, or redeem or otherwise acquire any shares of capital stock of the
     Company;

          (d) propose or adopt any amendments to its Restated Certificate of
     Incorporation or By-Laws;

          (e) issue, sell, pledge, dispose of, grant, encumber, or authorize the
     issuance, sale, pledge, disposition, grant or encumbrance of any material
     assets of the Company or any subsidiary, except in the ordinary course of
     business and in a manner consistent with past practice;

          (f) reclassify, combine, split, subdivide any of its capital stock;

          (g) acquire (including, without limitation, by merger, consolidation,
     or acquisition of stock or assets or any other business combination) any
     corporation, partnership, other business organization or any division
     thereof or any material amount of assets, other than pending acquisitions
     or minority investments, in each case publicly announced prior to the date
     of the Merger Agreement, or, with respect to the acquisition of assets, in
     the ordinary course of business consistent with past practice;

          (h) incur any indebtedness for borrowed money or issue any debt
     securities or assume, guarantee or endorse, or otherwise become responsible
     for, the obligations of any person, or make any loans or advances, except
     in the ordinary course of business and in a manner consistent with past
     practice;

          (i) authorize, or make any commitment with respect to (i) any capital
     expenditures in excess of $250,000 in the aggregate per month, (ii) any
     single capital expenditure which is in excess of $50,000 or (iii) any
     single capital project that is reasonably likely to cost $75,000 or more in
     the aggregate for the Company and the subsidiaries taken as a whole, (iv)
     make or direct to be made any capital investments or equity investments in
     any entity, other than investments in any wholly owned subsidiary, or (v)
     enter into or amend any contract, agreement, commitment or arrangement with
     respect to any matter set forth in this paragraph (i);

          (j) increase the compensation payable or to become payable or the
     benefits provided to its directors, officers or employees, except for
     increases in the ordinary course of business and consistent with past
     practice in salaries or wages of employees of the Company or any subsidiary
     who are not directors or Executive Officers of the Company, or grant any
     severance or termination pay to, or enter into any employment or severance
     agreement with, any director, officer or other employee of the Company or
     of any subsidiary, or establish, adopt, enter into or amend any collective
     bargaining, plan or agreement or Company Benefit Plan for the benefit of
     any director, officer or employee;

          (k) take any action, other than actions in the ordinary course of
     business and consistent with past practice or as required by law, with
     respect to accounting policies or procedures;

          (l) make any tax election or settle or compromise any United States
     federal, state, local or other non-United States income tax liability,
     except in the ordinary course of business and in a manner consistent with
     past practice;

          (m) pay, discharge or satisfy any claim, liability or obligation
     (absolute, accrued, asserted or unasserted, contingent or otherwise), other
     than the payment, discharge or satisfaction, in the ordinary course of
     business and in a manner consistent with past practice, of liabilities
     reflected or reserved against in the Company's balance sheet for the year
     ended March 31, 2000 or subsequently incurred in the ordinary course of
     business and consistent with past practice;

          (n) amend, modify or consent to the termination of any Material
     Contract of the Company, or amend, waive, modify or consent to the
     termination of the Company's or any subsidiary's rights thereunder, other
     than in the ordinary course of business and consistent with past practice;

          (o) commence or settle any material litigation, suit, claim, action,
     proceeding or investigation;

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          (p) (i) grant, confer or award any option, warrant, securities
     convertible into or exercisable for securities having the right to vote or
     any call, subscription or other right or agreement to acquire any shares of
     its capital stock or take any action to cause to be exercisable any
     otherwise unexercisable option under any Company Benefit Plan (except as
     otherwise specifically required by the terms of such unexercisable options
     or as otherwise set forth in the Merger Agreement), (ii) accelerate or
     waive any or all of the goals, restrictions or conditions imposed under, or
     (iii) issue, sell, grant or award any shares of capital stock or any right
     to acquire shares of capital stock under any Company Benefit Plan other
     than pursuant to the exercise of outstanding options; or

          (q) agree in writing or otherwise to take any of the foregoing
     actions.

     COMPANY BOARD REPRESENTATION.  The Merger Agreement provides that, promptly
upon the purchase by Purchaser of Shares pursuant to the Offer and from time to
time thereafter, Purchaser shall be entitled to designate up to such number of
directors, rounded up to the next whole number, on the Board as shall give
Purchaser representation on the Board equal to the product of the total number
of directors on the Board (giving effect to the directors elected pursuant to
this sentence), multiplied by the percentage that the aggregate number of Shares
beneficially owned by Purchaser or any affiliate of Purchaser following such
purchase bears to the total number of Shares then outstanding, and the Company
shall, at such time, promptly take all actions within its power reasonably
necessary to cause Purchaser's designees to be elected as directors of the
Company, including increasing the size of the Board or securing the resignations
of incumbent directors, or both. The Merger Agreement also provides that, at
such times, the Company shall use its reasonable best efforts to cause persons
designated by Purchaser to constitute the same percentage as persons designated
by Purchaser shall constitute of the Board of (i) each committee of the Board,
(ii) each board of directors of each Subsidiary, and (iii) each committee of
each such board, in each case only to the extent permitted by applicable law.
Notwithstanding the foregoing, the Company has agreed to use its reasonable best
efforts to ensure that all of the members of the Board and each committee of the
Board and such boards and committees of the Company's subsidiaries, as of the
date of the Merger Agreement, who are not employees of the Company shall remain
members of the Board and of such boards and committees until the Effective Time.

     The Merger Agreement provides that, following the election or appointment
of Purchaser's designees in accordance with the immediately preceding paragraph
and prior to the Effective Time, any amendment of the Merger Agreement, any
extension by the Company of the time for the performance of any of the
obligations or other acts of Parent or Purchaser, or waiver of any of the
Company's rights thereunder, will require the concurrence of a majority of those
directors of the Company then in office who were neither designated by
Purchaser, employees of the Company or any of its subsidiaries nor otherwise
affiliated with Purchaser.

     ACCESS TO INFORMATION.  Pursuant to the Merger Agreement, upon reasonable
prior notice to the Company, the Company will give Parent and its authorized
representatives reasonable access during normal business hours to the plants,
offices, warehouses and other facilities and to the books and records of it and
its subsidiaries, will permit Parent to make such reasonable inspections during
normal business hours as it may reasonably request and will cause its officers
and those of its subsidiaries to furnish Parent with such financial and
operating data and other information with respect to the business and properties
of the Company and its subsidiaries as Parent may from time to time reasonably
request; provided, however, that all such access and inspections shall be
coordinated by Parent with a designee of the Company and shall be conducted in
such manner so as not to unduly interfere with the normal business operations of
the Company or any of its subsidiaries. All such information received by Parent
and its representatives is subject to the Mutual Non-Disclosure Agreement dated
as of March 28, 2000 between Parent and the Company (the "Non-Disclosure
Agreement").

     NO SOLICITATION OF TRANSACTIONS.  The Company has agreed that neither it
nor any of its subsidiaries shall (and shall direct all of their respective
officers, directors, agents or affiliates, including any investment banker,
attorney, or accountant retained by the Company or its subsidiaries not to)
directly or indirectly (i) solicit, engage in discussions or negotiate with any
person (whether such discussions or negotiations are initiated by the Company or
otherwise) or take any other action intended or designed to facilitate the
efforts of any person (other than Parent) including initiating, soliciting or
encouraging any inquiries or the making or implementa-

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tion of any Alternative Acquisition (as defined in the Merger Agreement), (ii)
provide any information with respect to the Company or afford access to the
properties, books or records of the Company to any person, other than Parent,
relating to a possible Alternative Acquisition by any person, other than Parent,
or otherwise facilitate or assist the making of any proposal or offer relating
to an Alternative Acquisition (iii) enter into an agreement with any person,
other than Parent, contemplating or providing for a possible Alternative
Acquisition, or (iv) make or authorize any statement, recommendation or
solicitation in support of any possible Alternative Acquisition by any person,
other than by Parent. Notwithstanding the foregoing, prior to the acceptance for
payment of Shares pursuant to the Offer the Company may, to the extent required
by the fiduciary obligations of the Board, as determined in good faith by the
Board after consultation with outside counsel, in response to an unsolicited
bona fide written proposal for an Alternative Acquisition ("Alternative
Acquisition Proposal") that was made by a person whom the Board determines, in
good faith after consultation with outside counsel and an independent financial
advisor, to be reasonably capable of consummating a Superior Company Proposal
(as defined below), (i) furnish information with respect to the Company to the
person or group making such Alternative Acquisition Proposal and its
representatives pursuant to a confidentiality agreement no less restrictive than
the terms of the Mutual Non-Disclosure Agreement, and (ii) participate in
discussions and negotiations with such person or group and its representatives
regarding the Alternative Acquisition Proposal; provided, that, at least one (1)
business day prior to taking such actions, the Company shall provide Parent with
written notice of its right to take such action and the identity of the person
making the Alternative Acquisition Proposal.

     A "Superior Company Proposal" means any bona fide, written proposal not
solicited, initiated or encouraged in violation of the foregoing, made by a
third party to acquire all or substantially all the equity securities or assets
of the Company, pursuant to a tender or exchange offer, a merger, a
consolidation, a liquidation or dissolution, a recapitalization or a sale of all
or substantially all its assets, (i) on terms which a majority of the
disinterested directors of the Company determines, after consultation with its
outside counsel and an independent financial advisor, in its good faith judgment
to represent superior value, from a financial point of view for the holders of
Shares than the Offer and the Merger, taking into account at the time of such
determination all the terms and conditions of such proposal and the Merger
Agreement (including any proposal by Parent to amend the terms of the Merger
Agreement, the Offer and the Merger) and (ii) that is reasonably likely to be
consummated without undue delay, taking into account all financial, regulatory,
legal and other aspects of such proposal.

     The Company has also agreed that neither the Board nor any committee
thereof will (i) withdraw or modify, or propose to withdraw or modify in a
manner adverse to Parent or Purchaser, the approval or recommendation by the
Board or any such committee of the Merger Agreement, the Offer, the Merger, or
(ii) approve any letter of intent, agreement in principal, acquisition agreement
or similar agreement relating to any Alternative Acquisition Proposal, or (iii)
approve or recommend, or propose to approve or recommend, any Alternative
Acquisition Proposal. Notwithstanding the foregoing, in the event that, prior to
the time of acceptance for payment of Shares pursuant to the Offer, the Board
receives a Superior Company Proposal and a majority of the disinterested
directors of the Company determine in good faith, after consultation with
outside counsel, that it is required to do so in order to comply with their
fiduciary obligations, the Board may withdraw its approval or recommendation of
the Offer, the Merger and the Merger Agreement, and may approve or recommend the
Superior Company Proposal.

     Subject to the fiduciary obligations of the directors of the Company, the
Company shall, and shall cause its directors, officers, employees, agents and
representatives to, cease immediately and cause to be terminated all discussions
and negotiations regarding any proposal that constitutes, or may reasonably be
expected to lead to, an Alternative Acquisition Proposal.

     Nothing contained in the section of the Merger Agreement relating to the
non-solicitation of transactions by the Company shall prohibit the Company from
taking and disclosing to its stockholders a position contemplated by Rules l4d-9
and l4e-2(a) promulgated under the Exchange Act or from making any disclosure to
the Company's stockholders, if the Board determines in good faith, after having
received advice from outside legal counsel, that such action is required under
applicable law.

                                        7
<PAGE>   9

     EMPLOYEE STOCK OPTIONS.  The Merger Agreement also provides that, effective
as of the Effective Time, each holder of an outstanding option to purchase
shares of the Company Common Stock granted under the Company's stock option
plans (each, a "Company Stock Option") that is outstanding and unexercised at
the Effective Time, whether or not then exercisable or vested, will be entitled
to receive immediately after the Effective Time, in exchange for the
cancellation of such Company Stock Option, an amount in cash equal to the
excess, if any, of (x) the Offer Price over (y) the per share exercise price of
such Company Stock Option, multiplied by the number of shares of Company Common
Stock subject to such Company Stock Option as of the Effective Time. The Company
and Parent have each agreed, to the extent required, to use their reasonable
best efforts to obtain the consent of each holder of Company Stock Options to
the foregoing treatment of such Company Stock Options.

     DIRECTORS' AND OFFICERS' INDEMNIFICATION INSURANCE.  The Merger Agreement
further provides that for a period of six years from the Effective Time (and
until the disposition of any claims made during, and remaining outstanding at
the end of such six year period) all rights to indemnification existing in
favor, and all limitations on the personal liability of the directors, officers,
employees, agents or trustees of the Company or any of its subsidiaries provided
for in the Company's Restated Certificate of Incorporation or Bylaws will
continue in full force and effect. The Surviving Corporation shall not be liable
for any settlement effected without its written consent (which consent shall not
be unreasonably withheld or delayed); and provided further, that, in the event
that any claim or claims for indemnification are asserted or made within such
six-year period, all rights to indemnification in respect of any such claim or
claims shall continue until the disposition of any and all such claims. The
Indemnified Parties as a group may retain only one law firm (plus local counsel,
if applicable) to represent them with respect to any single action unless there
is, under applicable standards of professional conduct, a material conflict on
any significant issue between the positions of any two or more Indemnified
Parties, in which case each Indemnified Person with respect to whom such a
conflict exists (or group of such Indemnified Persons who among them have no
such conflict) may retain one separate law firm. Any such legal counsel shall be
reasonably satisfactory to the indemnifying person, and the indemnifying person
shall pay the reasonable legal fees and expenses of such legal counsel.

     The Merger Agreement also provides that the Surviving Corporation shall
maintain in effect for six years from the Effective Time, the current directors'
and officers' liability insurance policies maintained by the Company, or may
substitute therefor policies that are not materially less favorable, with
respect to matters occurring prior to the Effective Time; provided, however,
that in no event shall the Surviving Corporation be required to expend more than
an amount per year equal to 150% of current annual premiums paid by the Company
for such insurance (which premiums the Company has represented to Parent and
Purchaser to be $103,000 per annum in the aggregate).

     Parent, Purchaser and the Company have also agreed that in the event the
Company or the Surviving Corporation or any of their respective successors or
assigns (i) consolidates with or merges into any other person and shall not be
the continuing or surviving corporation or entity of such consolidation or
merger or (ii) transfers all or substantially all of its properties and assets
to any person, then and in each such case, proper provision shall be made so
that the successors and assigns of the Company or the Surviving Corporation, as
the case may be, or at Parent's option, Parent, shall assume the foregoing
indemnification obligations.

     REASONABLE BEST EFFORTS.  The Merger Agreement provides that, subject to
its terms and conditions, each of the parties thereto will (i) promptly effect
all necessary filings under the HSR Act and use its reasonable best efforts to
secure all government clearances (including by taking all reasonable steps to
avoid or set aside any preliminary or permanent injunction or other order of any
federal or state court of competent jurisdiction or other governmental
authority), and (ii) use its reasonable efforts to take, or cause to be taken,
all action, and to do, or cause to be done, all other things necessary, proper
or advisable under applicable laws and regulations to consummate and make
effective the transactions contemplated by the Merger Agreement. In particular,
Parent and the Company will use their respective reasonable efforts to obtain
all other consents, authorizations, orders and approvals required in connection
with, and waivers of any violations, breaches and defaults that may be caused
by, the consummation of the Merger or the other transactions contemplated by the
Merger Agreement, other than consents, authorizations, orders, approvals and
waivers the failure to obtain
                                        8
<PAGE>   10

which would not (A) be material to the consummation of the Merger or the other
transactions contemplated by the Merger Agreement or (B) have a Material Adverse
Effect (as defined below). In case at any time after the Effective Time any
further action is necessary or desirable to carry out the purposes of the Merger
Agreement, the proper officers and directors of each party to the Merger
Agreement shall take all such necessary action, including, without limitation,
providing for the sale or other disposition or the holding separate (through the
establishment of a trust or otherwise) of particular assets or categories of
assets, or businesses, of the Company or any of its subsidiaries.

     REPRESENTATIONS AND WARRANTIES.  The Merger Agreement contains various
customary representations and warranties of the parties thereto including
representations by the Company as to the absence of certain changes or events
concerning the Company's business, absence of undisclosed liabilities, absence
of litigation, property and leases, employee benefit plans, labor matters,
compliance with law, intellectual property, taxes, insurance, material
contracts, environmental matters and brokers.

     Certain representations and warranties in the Merger Agreement are
qualified as to "materiality" or "Material Adverse Effect." For purposes of the
Merger Agreement and this Offer to Purchase, the term "Material Adverse Effect"
means any adverse change in financial condition, assets, liabilities, business,
or results of operations of the Company and its subsidiaries which is material
to the Company and its subsidiaries taken as a whole or the ability of the
Company to perform its obligations under the Merger Agreement or to consummate
the transactions contemplated thereby, excluding any change relating to general
economic or conditions affecting at any time the Company or any of its
subsidiaries of the industry or industries in which any of them operate.

     CONDITIONS TO THE MERGER.  Under the Merger Agreement, the respective
obligations of each party to effect the Merger are subject to the satisfaction,
at or prior to the Effective Time, of the following conditions:

          (a) if and to the extent required by Delaware Law, the Merger
     Agreement and the Merger shall have been approved and adopted by the
     affirmative vote of the stockholders of the Company;

          (b) all regulatory approvals required to consummate the transactions
     contemplated by the Merger Agreement shall have been obtained and shall
     remain in full force and effect and all statutory waiting periods in
     respect thereof shall have expired;

          (c) no statute, rule or regulation shall have been enacted or
     promulgated by any governmental authority which prohibits the consummation
     of the Merger;

          (d) there is no order or injunction of a United States Federal or
     state court of competent jurisdiction in effect precluding consummation of
     the Merger;

          (e) Purchaser shall have purchased Shares validly tendered and not
     withdrawn pursuant to the Offer.

     TERMINATION.  The Merger Agreement provides that it may be terminated and
the Merger may be abandoned at any time prior to the Effective Time,
notwithstanding any requisite approval and adoption of the Merger Agreement and
the Merger by the stockholders of the Company:

          (a) by mutual written consent of Parent and the Company;

          (b) by Parent if an occurrence or circumstance (except where Parent's
     or Purchaser's failure to fulfill any of their respective obligations under
     the Merger Agreement is the cause of or resulted in such occurrence or
     circumstance or except where there has been a material breach of any
     material representation or warranty on the part of Parent or Purchaser
     which has not been cured) has rendered the conditions of the Offer, as set
     forth in "Section 14. Conditions of the Offer" incapable of being
     satisfied, provided that Purchaser shall have failed to commence the Offer
     or the Offer shall have been terminated or shall have expired without
     Purchaser having purchased any Shares pursuant to the Offer;

          (c) by either Parent or the Company if any court of competent
     jurisdiction or other Governmental Authority within the United States shall
     have issued an order, decree or ruling or taken any other action

                                        9
<PAGE>   11

     permanently restraining, enjoining or otherwise prohibiting the Merger and
     such order, decree, ruling or other action shall have become final and
     nonappealable;

          (d) by Parent prior to the purchase of Shares pursuant to the Offer,
     if:

             (i) Purchaser discovers that any representation or warranty made by
        the Company in the Merger Agreement is untrue at the time such
        representation or warranty was made or will not be true and correct as
        of the date of consummation of the Offer, except where the failure to be
        so true and correct would not have a Material Adverse Effect, provided
        that if any such failure to be so true and correct is capable of being
        cured prior to December 31, 2000 (the "Final Date"), then Parent and
        Purchaser may not terminate the Merger Agreement under this paragraph
        (d) until the Final Date;

             (ii) if there has been a breach of any covenant or agreement by the
        Company under the Merger Agreement resulting in a Material Adverse
        Effect which is not be capable of being cured prior to the Final Date;

             (iii) the Board of Directors or any committee thereof fails to
        recommend approval and adoption of the Merger Agreement and the Merger
        or withdraws or amends or modifies in a manner adverse to Parent and
        Purchaser its recommendation or approval, or makes any recommendation
        with respect to an Alternative Acquisition other than a recommendation
        to reject such Alternative Acquisition or has resolved to do any of the
        foregoing; or

             (iv) there have not been validly tendered and not withdrawn prior
        to the expiration of the Offer at least a majority of the Shares, on a
        fully diluted basis, and on or prior to such date a person shall have
        made a written Alternative Acquisition Proposal to the Company and not
        withdrawn such proposal;

          (e) by the Company, if:

             (i) the Company discovers that any representation or warranty made
        by Parent or Purchaser in the Merger Agreement is untrue at the time
        such representation or warranty was made or will not be true as of the
        date of consummation of the Offer, except where the failure to be so
        true and correct would not materially adversely affect (or materially
        delay) the consummation of the Offer or the Merger, provided that if any
        such failure to be so true is capable of being cured prior to the Final
        Date, then the Company may not terminate the Merger Agreement until the
        Final Date and unless at such time the matter has not been cured;

             (ii) there has been a material breach of any covenant or agreement
        in the Merger Agreement on the part of Parent or Purchaser which
        materially adversely affects (or materially delays) the consummation of
        the Offer or the Merger which is not be capable of being cured prior to
        the Final Date; or

             (iii) such termination is necessary to allow the Company to enter
        into an agreement with respect to an Alternative Acquisition Proposal in
        compliance with the Merger Agreement (provided that the termination
        described in this clause (iii) shall not be effective unless and until
        the Company shall have paid to Parent in full the fee and expense
        reimbursement described in the Merger Agreement); or

          (f) by the Company if there has not been a material breach of any
     representation, warranty, covenant or agreement by the Company which has
     not been cured and (i) Purchaser failed to commence the Offer within the
     time required by the Merger Agreement, (ii) the Offer has been terminated
     or has expired without the Purchaser having purchased any Shares pursuant
     to the Offer, or (iii) Purchaser has failed to pay for Shares pursuant to
     the Offer prior to the Final Date.

     EFFECT OF TERMINATION.  In the event of the termination of the Merger
Agreement, the Merger Agreement shall become void, and there shall be no
liability on the part of any party thereto, except (i) as set forth below under
the section entitled "Fees" and (ii) nothing in the Merger Agreement shall
relieve any party

                                       10
<PAGE>   12

from liability for any fraudulent or willful breach thereof prior to the date of
such termination. The Non-Disclosure Agreement shall survive any termination of
the Merger Agreement.

     FEES.  The Merger Agreement provides that in the event that (i) if Parent
or Purchaser shall have terminated the Merger Agreement pursuant to the
provisions of (d)(i), (d)(ii), or (d)(iii) above, or the Company shall have
terminated the Merger Agreement pursuant to the provisions of (e)(iii) above,
then the Company shall promptly reimburse Parent for all out-of-pocket expenses
of Parent and its subsidiaries, up to an amount of $1,000,000 incurred in
connection with the transactions contemplated by the Merger Agreement. In
addition, if Parent or Purchaser shall have terminated the Merger Agreement
pursuant to the provisions of (d)(iii) above or the Company shall have
terminated the Merger Agreement pursuant to the provisions of (e)(iii) above,
then in any such case the Company shall, (i) in the event of any such
termination by Parent or Purchaser within one business day after the date of
such termination, or (ii) in the event of any such termination by the Company,
prior to such termination and as a condition to the effectiveness of such
termination, pay Parent a termination fee of $5,000,000. However, if the Company
shall have terminated the Merger Agreement pursuant to the provisions of (e)(i),
(e)(ii) or (f)(i) above, then Parent shall promptly reimburse the Company for
all out-of-pocket expenses of Company and its subsidiaries, up to an amount of
$1,000,000, incurred in connection with the transactions contemplated by the
Merger Agreement. Notwithstanding any other provision of the Merger Agreement,
no fee or expense reimbursement shall be paid to any party who shall be in
material breach of its obligations hereunder.

MUTUAL NON-DISCLOSURE AGREEMENT AND LETTER AGREEMENT

     The following is a summary of the Mutual Non-Disclosure Agreement, dated
March 28, 2000, between the Company and Parent (the "Mutual Non-Disclosure
Agreement") and the Letter Agreement, dated July 7, 2000, between the Company
and Parent (the "Letter Agreement"). This summary is qualified in its entirety
by reference to the Mutual Non-Disclosure Agreement and the Letter Agreement,
which are exhibits hereto and are incorporated herein by reference.

     Effective as of March 28, 2000, Parent and the Company entered into the
Mutual Non-Disclosure Agreement, pursuant to which the parties agreed to
provide, among other things, for the confidential treatment of their discussions
regarding the Offer and the Merger and the exchange of certain confidential
information.

     Effective as of July 7, 2000, Parent and the Company entered into the
Letter Agreement, pursuant to which each party agreed to make no public
announcements regarding their discussions in connection with the Offer and the
Merger. In addition, the Company agreed that until August 15, 2000 it would not,
and would not authorize or permit its officers, directors, employees,
representatives, advisors or agents to (i) enter into any discussions with, or
solicit offers from or enter into an agreement for the sale of a substantial
portion of the stock or assets of the Company, (ii) cooperate, facilitate or
encourage any such transaction, or (iii) agree to consummate any such
transaction. The terms of the Letter Agreement terminated upon execution of the
Merger Agreement.

TENDER AND VOTING AGREEMENT

     The following is a summary of the Tender and Voting Agreement, dated as of
August 11, 2000, among Parent, Purchaser, and Mr. Richard H. Penske and certain
directors, executive officers and stockholders of the Company (the "Tender and
Voting Agreement"). This summary is qualified in its entirety by reference to
the Tender and Voting Agreement, which is an exhibit hereto and is incorporated
herein by reference.

     TENDER OF SHARES.  Richard H. Penske; John F. Eureyecko; Barry R. Clauser;
Sharon J. Zondag; Gilbert P. Hollander; Brandon R. Lehman; Alan R. Hoefer; Mark
A. Randol; Patrick Capital FLP; and various trusts established for the benefit
of Richard H. Penske, Patricia L. Penske, Victoria L. Penske, Crislyn A. Penske
and R. Stephen Penske (the "Stockholders") have agreed to tender all of their
Shares in the Offer, and not to withdraw such Shares from the Offer unless the
Offer is terminated.

     VOTING AGREEMENT.  Each Stockholder further agreed that until the
termination of the Tender and Voting Agreement, at any meeting of the
stockholders of the Company, however called, and in any action by consent

                                       11
<PAGE>   13

of the stockholders of the Company, he will appoint Parent and Purchaser or a
nominee of Parent and Purchaser as his proxy to vote his Shares (i) in favor of
the approval and adoption of the Merger Agreement, the Merger and all the
transactions contemplated by the Merger Agreement and otherwise in such manner
as may be necessary to consummate the Merger; and (ii) against any action,
transaction or agreement that would result in a material breach of any covenant,
obligation, agreement, representation or warranty of the Company under the
Merger Agreement. In addition, except as otherwise agreed to in writing by
Parent, (i) against any extraordinary corporate transaction, such as a merger,
consolidation or other business combination involving the Company or any of its
subsidiaries; (ii) a sale, lease or transfer of a material amount of assets of
the Company or any of its subsidiaries, (iii) a change in a majority of board of
directors of the Company; (iv) a change in capitalization of the Company or an
amendment to the Company's Restated Certificate of Incorporation or By-Laws; (v)
any material change in the Company's Corporate Structure or business; or (vi)
any action that would materially delay or impair the ability of the Company to
consummate the transitions provided for in the Merger Agreement.

     IRREVOCABLE PROXY.  Pursuant to the Tender and Voting Agreement, each
Stockholder irrevocably appointed Parent and each of its officers as such
Stockholder's attorney, agent and proxy, with full power of substitution, to
vote and otherwise act (by written consent or otherwise) with respect to his
Shares at any meeting of stockholders of the Company or by written consent in
lieu of any such meeting or otherwise, on the matters and in the manner
specified in the paragraph above.

     Pursuant to the Tender and Voting Agreement, each Stockholder agreed to
revoke all other proxies and powers of attorney with respect to his Shares, and
agreed that no subsequent proxy or power of attorney will be given or written
consent executed (and if given or executed, shall not be effective) by him with
respect thereto.

     NO DISPOSITION OR ENCUMBRANCE OF SHARES.  Each Stockholder further agreed
that, except as contemplated by the Tender and Voting Agreement, he will not (i)
sell, offer for sale, transfer, tender, pledge, assign, hypothecate or otherwise
dispose of, grant a proxy or powers of attorney with respect to, deposit into
any voting trust, enter into any voting agreement, or create or permit to exist
any liens of any nature whatsoever with respect to, any of his Shares, (ii)
other than as contemplated by the Tender and Voting Agreement, take any action
that would make any representation or warranty of him untrue or incorrect in any
material respect or have the effect of preventing or disabling him from
performing his material obligations, or (iii) directly or indirectly, initiate,
solicit or encourage any person to take actions that could reasonably be
expected to lead to the occurrence of any of the foregoing.

     NO SOLICITATION OF TRANSACTIONS.  Subject to his fiduciary duties and
obligations as an officer or director of the Company, each Stockholder has
agreed that until the date of termination of the Merger Agreement, he will not,
directly or indirectly, solicit, initiate, facilitate, including by furnishing
any information to any person, or encourage the submission of any Alternative
Acquisition Proposal or any proposal that may reasonably be expected to lead to
an Alternative Acquisition Proposal.

     TERMINATION.  A Stockholder's obligation under the Tender and Voting
Agreement will terminate upon the purchase of all Shares beneficially owned by
such Stockholder pursuant to the Offer, or on the earlier to occur of (i) the
effective time of the Merger or (ii) the termination of the Merger Agreement.

ITEM 4.  THE SOLICITATION OR RECOMMENDATION.

RECOMMENDATION OF THE BOARD OF DIRECTORS

     At a meeting held on August 10, 2000, the Board unanimously determined that
the terms of the Merger Agreement and the transactions contemplated thereby,
including the Offer and the Merger, are desirable, fair to and in the best
interests of the Company and its stockholders, and unanimously approved the
Tender and Voting Agreement, Merger Agreement and the transactions contemplated
thereby, including the Offer and the Merger. Accordingly, the Board recommends
that holders of Shares tender their Shares pursuant to the Offer.

                                       12
<PAGE>   14

REASONS

  Background

     Prior to April 1, 2000, Mr. Robert J. DiNicola, Parent's Chairman, and
Richard H. Penske, the Company's Chairman, periodically discussed general
business conditions and opportunities, including the potential acquisition of
the Company by Parent. These discussions were informal and did not reach any
material level of detail.

     On March 28, 2000, Parent and the Company entered into the Mutual
Nondisclosure Agreement (as defined herein), pursuant to which the parties
agreed to provide, among other things, for the confidential treatment of their
discussions and the exchange of certain confidential information.

     On April 1, 2000, Mr. DiNicola, Beryl Raff, Parent's Chief Executive
Officer, and Alan Shor, Parent's Chief Operating Officer, met with Mr. Penske,
John Eureyecko, the Company's President, and Alan Hoefer, a board member of the
Company, to discuss a possible acquisition of the Company by Parent. These
discussions were at a general level, and the Company's representatives provided
a presentation on the Company's business to the Parent's representatives.
Further discussions regarding business conditions and the benefits of a
strategic combination ensued. The Company also provided to Parent general
information concerning the Company's operations.

     On various occasions between April 1, 2000 and April 28, 2000, Mr.
Eureyecko spoke with Mr. Shor and Sue Gove, Parent's Chief Financial Officer,
concerning the Company's operations and financial results. During this time, Mr.
Eureyecko sent to Parent additional background materials describing the
Company's business.

     On May 1, 2000, a conference call was held among Mr. DiNicola and Mr. Shor
of Parent and Mr. Penske and Mr. Eureyecko of the Company. The discussion
continued earlier talks of a possible acquisition, and also included a
discussion on the price per share that Parent was prepared to propose. At that
time, the Company responded with an acquisition range of between $26 and $28 per
share.

     On May 3, 2000, Mr. DiNicola spoke with Mr. Penske and Mr. Eureyecko and
indicated that Parent was prepared to offer a per share price of between $18 and
$20. Mr. Penske responded by stating that Parent's range was unacceptable, but
that the Company would consider a per share offer of greater than $25.

     On May 16, 2000, Mr. DiNicola, Mr. Shor, Mrs. Raff, and Mrs. Gove met with
Mr. Penske and Mr. Eureyecko concerning the ongoing discussions to acquire the
Company. At that meeting, additional information was provided to the Company,
and discussions took place concerning current business conditions and the
synergies of a combined business. The Company proposed an acquisition price of
between $23 and $24.50 per share. Parent responded with a purchase price range
of between $21 and $23 per share. No agreement was reached.

     On May 20, 2000, further discussions were held between Mr. Shor and Mr.
Eureyecko concerning the price Parent was prepared to offer for the purchase of
the Company. Mr. Shor indicated that Parent was prepared to offer $21 per share
for the Company, subject to satisfactory completion of due diligence and
negotiation of a definitive merger agreement. At that time, Mr. Eureyecko
advised Mr. Shor that the Company would retain ING Barings as its financial
advisor.

     On May 25, 2000, Mr. Shor and Mr. Eureyecko continued to discuss purchase
price. At that time, Mr. Shor again indicated that Parent was prepared to offer
$21 per share, to which Mr. Eureyecko responded that he did not believe the
price adequately reflected the Company's value. In response, Mr. Eureyecko
proposed a $23 per share acquisition price.

     On May 30, 2000, Mr. Eureyecko and David Harris, a Managing Director of ING
Barings, contacted Mr. Shor regarding the continued negotiations on price and
commencement of due diligence. Mr. Shor maintained Parent's proposed offer price
of $21 per share for the purchase of the Company and expressed the need to reach
tentative agreement on price prior to beginning due diligence.

                                       13
<PAGE>   15

     On various occasions between June 1 and June 15, 2000, Mr. Shor, Mr.
Eureyecko and Mr. Harris continued to negotiate the acquisition price for the
Company. No agreement was reached on the issue of price.

     On June 26, 2000, Mr. Shor had a telephone conference with Mr. Harris of
ING Barings regarding the purchase price for the Company. Mr. Shor maintained a
proposed offer price of $21 per share, and Mr. Harris responded that the
Company's Board did not believe that to be an adequate offer.

     On July 2, 2000, Mr. DiNicola spoke with Mr. Penske, and proposed a
purchase price of $21.875 per share, subject to satisfactory completion of due
diligence and negotiation of a definitive agreement. Mr. Penske indicated that
$21.875 per Share might be acceptable to the Company's Board of Directors
subject to other terms being worked out.

     On July 7, 2000, Parent and the Company entered into the Letter Agreement
(as defined herein), pursuant to which the parties agreed to make no public
announcements regarding their negotiations, and pursuant to which the Company
agreed that until August 15, 2000, it would not solicit, cooperate, facilitate,
encourage, or enter into an agreement with another party regarding the sale of a
substantial portion of the stock or assets of the Company. Also on July 7, 2000,
outside legal counsel for the Company delivered a draft of the Merger Agreement
to Parent's outside legal counsel. From July 7, 2000 through August 10, 2000,
the parties, together with their respective outside legal counsel, conducted
negotiations with respect to the Merger Agreement and the Tender and Voting
Agreement.

     In addition, on July 11, 2000, representatives of Parent commenced due
diligence at the Company's offices in Bethlehem, Pennsylvania. Subsequently,
representatives of Parent's outside legal counsel and independent auditors
joined the due diligence review process.

     Throughout Parent's due diligence review of the Company, Parent and the
Company continued to negotiate the purchase price for the Company, as well as
other terms of the Merger Agreement and the Tender and Voting Agreement. On
August 10, 2000 Parent and the Purchaser reached agreement on a price of $21.50
per share and continued to negotiate the terms of the Merger Agreement and the
Tender and Voting Agreement.

     On August 10, 2000, both the Company's and Parent's Boards of Directors met
and unanimously approved the Merger Agreement and the transactions contemplated
thereby, including the Offer and the Merger.

     On August 11, 2000, Parent, Purchaser and the Company executed and
delivered the Merger Agreement and issued a press release announcing the
execution of the Merger Agreement and the transactions contemplated thereby. On
August 22, 2000, Purchaser commenced the Offer.

  Reasons for the Recommendation

     In making the determinations and recommendations set forth above in this
Item 4, the Board considered a number of factors, including without limitation,
the following:

             (i) information with regard to the financial condition, results of
        operations, business and prospects of the Company as well as current
        economic and market conditions (including current conditions in the
        market segments in which the Company competes);

             (ii) the Company's prospects if it were to remain independent,
        including the risks and benefits inherent in remaining independent,
        including its financing requirements, its ability to increase revenues,
        and the nature of its competitive position in its markets;

             (iii) the terms of the Merger Agreement, including the parties'
        representations, warranties and covenants and the conditions to their
        respective obligations and the proposed structure of the Offer and
        Merger involving a cash tender offer for all outstanding Shares to be
        followed by a merger for the same consideration, thereby enabling all
        holders of the Shares to obtain cash for their Shares at

                                       14
<PAGE>   16

        the earliest practicable time and the provisions which permit the Board
        to engage in negotiations with third parties who might make an
        unsolicited superior proposal to acquire the Company;

             (iv) the high likelihood that the proposed acquisition would be
        consummated, in light of the facts that the Offer and Merger are not
        subject to any financing contingencies;

             (v) the historical and recent market prices for the shares and the
        fact that the Offer Price of $21.50 per Share represented a premium of
        approximately 34.38% over the $16.00 closing sales price for the Shares
        as quoted on the Nasdaq Stock Market on August 10, 2000, the last
        trading day before the execution of the Merger Agreement was announced
        and, except for a short period in 1998, the closing price for the Shares
        as quoted on the Nasdaq Stock Market had never exceeded the Offer Price;
        and

             (vi) the presentation of ING Barings at the August 10, 2000 meeting
        of the Board and the opinion of ING Barings that, based upon and subject
        to assumptions and other limitations set forth therein, the Offer Price
        to be received by the holders of the Shares pursuant to the Offer and
        the Merger is fair to such holders from a financial point of view. The
        opinion dated August 10, 2000 is attached as Annex I hereto and is
        incorporated herein by reference. Holders of Shares are encouraged to
        read the opinion in its entirety.

     The Board did not assign relative weights to the factors or determine that
any factor was of particular importance. Rather, the Board viewed its position
and recommendations as being based on the totality of the information presented
to and considered by it.

  Intent to Tender

     To the best of the Company's knowledge, to the extent permitted by
applicable securities laws, rules or regulations, each executive officer,
director and affiliate of the Company currently intends to tender all Shares
over which he, she or it has sole dispositive power as of the Expiration Date.
Certain directors and senior executives of the Company have entered into the
Tender and Voting Agreement with Parent and Merger Subsidiary pursuant to which,
among other things, such executives have agreed to tender their Shares in
accordance with the Offer and to vote the Shares beneficially owned by them in
favor of the Merger. Reference is made to Items 2 and 3 above.

ITEM 5.  PERSONS /ASSETS RETAINED, EMPLOYED, COMPENSATED OR USED.

     ING Barings was engaged by the Company pursuant to the terms of an
engagement letter (the "Engagement Letter") to advise the Company with respect
to a possible acquisition of the Company and to undertake an analysis to enable
ING Barings to provide an opinion to the Board for its consideration as to the
fairness to the Company's stockholders, from a financial point of view, of the
consideration to be received by the Company's stockholders in such a
transaction. The Company agreed to pay ING Barings a fee of one percent of the
Aggregate Consideration (as defined in the Engagement Letter) in connection with
any acquisition, or approximately $1.9 million. In the event that an acquisition
is not effected, the Company has agreed to pay the out-of-pocket expenses of ING
Barings. The Company also agreed to indemnify ING Barings for certain
liabilities in connection with the engagement.

     Except as disclosed herein, neither the Company nor any person acting on
its behalf currently intends to employ, retain or compensate any other person to
make solicitations or recommendations to security holders on its behalf
concerning the Offer or the Merger.

                                       15
<PAGE>   17

ITEM 6.  INTEREST IN SECURITIES OF THE SUBJECT COMPANY.

     Except for purchases made under the terms of the Company's Employee Stock
Purchase Plan as set forth in the following table, no transactions in the Shares
have been effected during the past 60 days by the Company or, to the Company's
knowledge, by any executive officer, director, affiliate or subsidiary of the
Company.

<TABLE>
<CAPTION>
                                                            DATE OF    NO. OF SHARES   PURCHASE PRICE
NAME                                                        PURCHASE     PURCHASED       PER SHARE
----                                                        --------   -------------   --------------
<S>                                                         <C>        <C>             <C>
Barry R. Clauser..........................................  8/3/2000        168            $11.00
John F. Eureyecko.........................................  8/3/2000        341            $11.00
Gilbert P. Hollander......................................  8/3/2000        188            $11.00
Susan S. Iseminger........................................  8/3/2000        116            $11.00
Brandon R. Lehman.........................................  8/3/2000        100            $11.00
</TABLE>

ITEM 7.  PURPOSES OF THE TRANSACTION AND PLANS OR PROPOSALS.

     Except as set forth in this Schedule 14D-9, the Company is not engaged in
any negotiation in response to the Offer which relates to or would result in (i)
a tender offer or other acquisition of the Company's securities; (ii) an
extraordinary transaction, such as a merger, reorganization or liquidation,
involving the Company or any subsidiary of the Company; (iii) a purchase, sale
or transfer of a material amount of assets of the Company or any subsidiary of
the Company; or (iv) any material change in the present dividend rate or policy,
or indebtedness or capitalization of the Company.

     Except as set forth in this Schedule 14D-9, there are no transactions,
Board resolutions, agreements in principle or signed contracts in response to
the Offer that relate to or would result in one or more of the events referred
to above in this Item 7.

ITEM 8.  ADDITIONAL INFORMATION.

     The Information Statement attached hereto as Annex II, and incorporated
herein by reference, is being furnished to the Company's stockholders in
connection with the possible designation by Merger Subsidiary, pursuant to the
Merger Agreement, of certain persons to be appointed to the Board other than at
a meeting of the Company's stockholders as described in Item 3.

SECTION 203 OF THE DGCL

     Section 203 of the DGCL ("Section 203") prevents an "interested
stockholder" (including a person who has the right to acquire 15% or more of the
corporation's outstanding voting stock) from engaging in a "business
combination" (defined to include mergers and certain other actions) with a
Delaware corporation for a period of three years following the date such person
became an interested stockholder. For purposes of Section 203, the Board
approved the Company entering into the Merger Agreement and the consummation of
the transactions contemplated thereby, including the Tender and Voting
Agreement, and has taken all appropriate action so that Section 203, with
respect to the Company, will not be applicable to Parent and Merger Subsidiary
by virtue of such actions.

     Other than as set forth above, the Company does not believe that the
antitakeover laws and regulations of any state will by their terms apply to the
Offer and the Merger, and neither Parent nor Merger Subsidiary has attempted to
comply with any state antitakeover statute or regulation. Merger Subsidiary has
reserved the right to challenge the applicability or validity of any state law
purportedly applicable to the Offer. If it is asserted that any state
antitakeover statute is applicable to the Offer and an appropriate court does
not determine that it is inapplicable or invalid as applied to the Offer, Merger
Subsidiary might be required to file certain information with, or to receive
approvals from, the relevant state authorities, and Merger Subsidiary might be
unable to accept for payment or pay for Shares tendered pursuant to the Offer or
may be delayed in consummating the Offer. In such case, Merger Subsidiary may
not be obligated to accept for payment, or pay for, any Shares tendered pursuant
to the Offer. See "Certain Conditions of the Offer," Section 14 of the Offer

                                       16
<PAGE>   18

to Purchase, filed as an exhibit to the Schedule TO and mailed to stockholders
concurrently with this Schedule 14D-9.

SECTION 253 OF THE DGCL.

     Section 253 of the DGCL provides that, if a corporation owns at least 90%
of the outstanding shares of each class of another corporation, the corporation
holding such stock may merge that corporation into itself or itself into such
corporation, without any action or vote on the part of the board of directors or
the stockholders of such other corporation (a "short-form merger"). In the event
that Parent, Merger Subsidiary and any other subsidiaries of Parent acquire in
the aggregate at least 90% of the outstanding Shares, pursuant to the Offer or
otherwise, then, at the election of Parent, a short-form merger could be
effected without further approval of the Board or stockholders of the Company,
subject to compliance with the provisions of Section 253 of the DGCL. Even if
Parent and Merger Subsidiary do not own 90% of the outstanding Shares following
consummation of the Offer, Parent and Merger Subsidiary could seek to purchase
additional Shares in the open market or otherwise in order to reach the 90%
threshold and employ a short-form merger. The per Share consideration paid for
any Shares so acquired may be greater or less than the Offer Price. Parent and
Merger Subsidiary have advised the Company that they presently intend to effect
a short-form merger if permitted to do so under the DGCL, pursuant to which
Merger Subsidiary will be merged with and into the Company.

SECTION 262 OF THE DGCL

     Holders of the Shares do not have appraisal rights in connection with the
Offer. However, if the Merger is consummated, holders of the Shares at the
Effective Time will have certain rights pursuant to the provisions of Section
262 of the DGCL, including the right to dissent and demand appraisal of, and to
receive payment in cash of the fair value of, their Shares. Under Section 262 of
the DGCL, dissenting stockholders of the Company who comply with the applicable
statutory procedures will be entitled to receive a judicial determination of the
fair value of their Shares (exclusive of any element of value arising from the
accomplishment or expectation of the Merger) and to receive payment of such fair
value in cash, together with a fair rate of interest thereon, if any. Any such
judicial determination of the fair value of the Shares could be based upon
factors other than, or in addition to, the price per Share to be paid in the
Merger or the market value of the Shares. The value so determined could be more
or less than the price per Share to be paid in the Merger.

ITEM 9.  EXHIBITS.

Exhibit 1   Offer to Purchase dated August 22, 2000.(1)

Exhibit 2   Letter of Transmittal.(1)

Exhibit 3   Letter to Stockholders of Piercing Pagoda, Inc., dated August 22,
            2000.(2)

Exhibit 4   Opinion of ING Barings LLC dated August 10, 2000.(3)

Exhibit 5   Agreement and Plan of Merger, dated as of August 11, 2000, by and
            among Zale Corporation, Jewelry Expansion Corp. and Piercing Pagoda,
            Inc.(4)

Exhibit 6   Mutual Non-Disclosure Agreement, dated March 28, 2000 between
            Piercing Pagoda, Inc. and Zale Corporation.(1)

Exhibit 7   Letter Agreement, dated as of July 7, 2000, between Piercing Pagoda,
            Inc. and Zale Corporation.(1)

Exhibit 8   Tender and Voting Agreement, dated as of August 11, 2000, by and
            among Zale Corporation; Jewelry Expansion Corp.; Richard H. Penske;
            John F. Eureyecko; Barry R. Clauser; Sharon J. Zondag; Gilbert P.
            Hollander; Brandon R. Lehman; Alan R. Hoefer; Mark A. Randol;
            Patrick Capital, FLP; and various trusts established for the benefit
            of Richard H. Penske, Patricia L. Penske, Victoria L. Penske,
            Crislyn A. Penske, Lisa P. Penske, and R. Stephen Penske.(5)

                                       17
<PAGE>   19

Exhibit 9   Engagement Letter between Piercing Pagoda, Inc. and ING Barings LLC,
            dated May 26, 2000.

Exhibit 10  Restrictive Covenant Agreement among Zale Corporation, Piercing
            Pagoda, Inc. and Richard H. Penske, dated August 11, 2000.(6)

Exhibit 11  Press Release issued by Piercing Pagoda, Inc. and Zale Corporation,
            dated August 11, 2000.(7)
---------------
(1) Incorporated by reference to Schedule TO filed by Zale Corporation and
    Jewelry Expansion Corp.

(2) Included in copies of the Schedule 14D-9 mailed to stockholders.

(3) Included as Annex I to the Schedule 14D-9 mailed to stockholders.

(4) Incorporated by reference to Exhibit 10.64 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(5) Incorporated by reference to Exhibit 10.65 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(6) Incorporated by reference to Exhibit 10.66 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(7) Incorporated by reference to the Schedule 14D-9 filed by Piercing Pagoda,
    Inc. on August 11, 2000 containing preliminary communications regarding the
    Offer.

                                       18
<PAGE>   20

                                   SIGNATURE

     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

                                          PIERCING PAGODA, INC.

                                          /s/ John F. Eureyecko

                                          John F. Eureyecko
                                          President and Chief Operating Officer

Dated: August 22, 2000

                                       19
<PAGE>   21

                                                                         ANNEX I

                                                                 August 10, 2000

Board of Directors
Piercing Pagoda, Inc.
3910 Adler Place
Bethlehem, PA 18017

Gentlemen:

     We understand that Zale Corporation ("Zale") has proposed to acquire all of
the issued and outstanding common shares of Piercing Pagoda, Inc. ("Piercing
Pagoda") at a price of $21.50 pursuant to a cash tender offer and a second-step
merger of a wholly owned subsidiary of Zale with and into Piercing Pagoda (the
"Proposed Transaction"). Under the terms of the draft Agreement and Plan of
Merger (the "Agreement"), Zale will offer to purchase all of the outstanding
shares of Piercing Pagoda Common Stock for a cash purchase price of $21.50 per
share. All outstanding stock options (including stock options not currently
exercisable) will be cancelled and the holders will receive a payment in cash
per stock option equal to the excess, if any, of the tender offer consideration
over the exercise price per share. The terms and conditions of the Proposed
Transaction are set forth in more detail in the Agreement.

     You have requested our opinion, as investment bankers, as to the fairness,
from a financial point of view, of the consideration to be offered to the
stockholders of Piercing Pagoda in the Proposed Transaction.

     We have acted as financial advisor to Piercing Pagoda in connection with
the Proposed Transaction and will receive a customary fee for our services. As
you are aware, our firm is a full service securities firm that engages in
securities trading and brokerage activities, in addition to providing investment
banking services. We have in the past provided financial advisory and financial
services to Piercing Pagoda and have received customary fees for the rendering
of such services. In the ordinary course of our business, we may trade or
otherwise effect transactions in the securities of Piercing Pagoda and,
accordingly, may at any time hold a long or short position in such securities.

     In conducting our analysis and arriving at our opinion as expressed herein,
we have reviewed and analyzed, among other things, the following:

          (i) a draft of the Agreement dated August 10, 2000 and certain related
     documents and the financial terms of the Proposed Transaction set forth
     therein;

          (ii) Piercing Pagoda's Annual Report on Form 10-K for each of the
     fiscal years ended March 31, 2000, March 31, 1999 and March 31, 1998;

          (iii) certain other publicly available information concerning Piercing
     Pagoda and the trading market for its common stock;

          (iv) certain internal information including projections for each of
     the fiscal years ended March 31, 2001, March 31, 2002, March 31, 2003 and
     March 21, 2004 and other data relating to Piercing Pagoda and its business
     and prospects provided to us by management of Piercing Pagoda;

          (v) certain publicly available information concerning certain other
     companies engaged in businesses which we believe to be generally comparable
     to Piercing Pagoda and the trading markets for certain of such other
     companies' securities;

          (vi) the financial terms of certain recent tender offers and business
     combinations which we believe to be relevant; and

          (vii) certain discussions and negotiations among representatives of
     Piercing Pagoda and their financial and legal advisors and Zale and its
     representatives.

                                       I-1
<PAGE>   22

We have also met with certain officers and employees of Piercing Pagoda
concerning their businesses and operations, assets, present condition and
prospects, and we undertook such other studies, analyses and investigations, as
we deemed appropriate.

     In arriving at our opinion, we have assumed and relied upon the accuracy
and completeness of the financial and other information used by us and have not
attempted independently to verify such information, nor do we assume any
responsibility to do so. We have assumed that the financial forecasts and
projections provided to or reviewed by us have been reasonably prepared based on
the best current estimates and judgement of Piercing Pagoda's management as to
the future financial condition and results of operations of Piercing Pagoda. We
have visited but have not conducted a physical inspection of the properties and
facilities of Piercing Pagoda, nor have we made or obtained any independent
evaluation or appraisal of such properties and facilities. We have also taken
into account our assessment of general economic, market and financial conditions
and our experience in similar transactions, as well as our experience in
securities valuation in general. Our opinion necessarily is based upon economic,
market, financial and other conditions as they exist and can be evaluated on the
date hereof, and we assume no responsibility to update or revise our opinion
based upon events or circumstances occurring after the date hereof.

     This letter and the opinion expressed herein have been provided to the
Board of Directors of Piercing Pagoda for their use in considering the Proposed
Transaction. This opinion does not address Piercing Pagoda's underlying business
decision to approve the Proposed Transaction or constitute a recommendation to
the stockholders of Piercing Pagoda as to how such stockholders should vote,
whether such stockholders should tender any shares in the tender offer or as to
any other action such stockholders should take regarding the Proposed
Transaction. This opinion may not be reproduced, summarized, excerpted from or
otherwise publicly referred to or disclosed in any manner without our prior
written consent except Piercing Pagoda may include this opinion in its entirety
in any proxy statement, information statement or Schedule 14D-9 relating to the
Proposed Transaction sent to Piercing Pagoda's stockholders.

     Based upon and subject to the foregoing, it is our opinion as investment
bankers that the consideration offered in the Proposed Transaction is fair, from
a financial point of view, to the stockholders of Piercing Pagoda.

                                          Very truly yours,

                                          ING BARINGS LLC

                                       I-2
<PAGE>   23

                                                                        ANNEX II

                             PIERCING PAGODA, INC.
                                3910 ADLER PLACE
                         BETHLEHEM, PENNSYLVANIA 18017

                             ---------------------

                INFORMATION STATEMENT PURSUANT TO SECTION 14(f)
              OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED,
                           AND RULE 14f-1 THEREUNDER

                             ---------------------

NO VOTE OR OTHER ACTION OF THE COMPANY'S STOCKHOLDERS IS REQUIRED IN CONNECTION
  WITH THIS INFORMATION STATEMENT. NO PROXIES ARE BEING SOLICITED AND YOU ARE
                   REQUESTED NOT TO SEND THE COMPANY A PROXY.

     This Information Statement is being mailed on or about August 22, 2000 as a
part of the Solicitation/Recommendation Statement on Schedule 14D-9 (the
"Schedule 14D-9") of Piercing Pagoda, Inc. (the "Company") to the holders of
record of shares of common stock, par value $0.01 per share, of the Company (the
"Common Stock" or the "Shares"). You are receiving this Information Statement in
connection with the possible election of persons designated by Zale Corporation
("Parent") to a majority of the seats on the Board of Directors of the Company
(the "Board"). Capitalized terms used herein and not otherwise defined herein
have the meaning set forth in the Schedule 14D-9.

     On August 11, 2000, the Company, Parent and Jewelry Expansion Corp.
("Merger Subsidiary") entered into an Agreement and Plan of Merger (the "Merger
Agreement") in accordance with the terms and subject to the conditions of which
(1) Parent agreed to cause Merger Subsidiary to commence the Offer for all
outstanding Shares at a price of $21.50 per Share, net to the seller in cash,
without interest thereon, and (2) Merger Subsidiary will be merged with and into
the Company (the "Merger"). As a result of the Offer and the Merger, the Company
would become a wholly owned subsidiary of Parent. The Offer is scheduled to
expire at 12:00 Midnight, New York City time, on Tuesday, September 19, 2000,
unless the Offer is extended in accordance with the Merger Agreement and
applicable law.

     The Merger Agreement provides that, promptly upon the purchase of Shares
pursuant to the Offer and from time to time thereafter, Merger Subsidiary shall
be entitled to designate directors (the "Purchaser Designees") on the Board as
will give Merger Subsidiary representation proportionate to its ownership
interest. The Company has agreed, upon the request of Parent, to use its
reasonable best efforts promptly either to increase the size of the Board or
secure the resignation of such number of directors, or both, as is necessary to
enable the Purchaser Designees to be elected or appointed to the Board and to
cause the Purchaser Designees to be so elected or appointed. In addition, the
Company has agreed to cause the Purchaser Designees to constitute the same
percentage as is on the Board of (i) each committee of the Board, (ii) each
board of directors of each subsidiary of the Company and (iii) each committee of
each such board.

     This Information Statement is required by Section 14(f) of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and Rule 14f-1
thereunder. You are urged to read this Information Statement carefully. You are
not, however, required to take any action at this time.

     The information contained in this Information Statement (including the
information incorporated by reference) concerning Parent, Merger Subsidiary and
the Purchaser Designees has been furnished to the Company by Parent, and the
Company assumes no responsibility for the accuracy or completeness of such
information.

                                      II-1
<PAGE>   24

                   GENERAL INFORMATION REGARDING THE COMPANY

     At the close of business on August 11, 2000, there were 8,941,239 shares of
Common Stock outstanding. Each share of Common Stock is entitled to one vote.
The Board currently consists of five members.

             RIGHT TO DESIGNATE DIRECTORS; THE PURCHASER DESIGNEES

     The Merger Agreement provides that, subject to the requirements of
applicable law, promptly upon the purchase by Merger Subsidiary of Shares
pursuant to the Offer, and from time to time thereafter, Merger Subsidiary shall
be entitled to designate up to such number of directors, rounded up to the next
whole number, on the Board as will give Merger Subsidiary representation on the
Board equal to the product of the number of directors on the Board, after giving
effect to such representation, and the percentage that such number of Shares so
purchased bears to the total number of issued and outstanding Shares, and the
Company shall use its reasonable best efforts to, upon request by Merger
Subsidiary, promptly, at the Company's election, either increase the size of the
Board or secure the resignation of such number of directors as is necessary to
enable Merger Subsidiary's designees to be elected to the Board and shall cause
Merger Subsidiary's designees to be so elected. At such times the Company will
use its reasonable best efforts to cause individuals designated by Merger
Subsidiary to constitute the same percentage as is on the Board of (i) each
committee of the Board (other than any committee of the Board established to
take action under this Agreement), (ii) each board of directors of each
subsidiary of the Company designated by Merger Subsidiary and (iii) each
committee of each such board. Notwithstanding the foregoing, the Company has
agreed to use its reasonable best efforts to ensure that all of the members of
the Board and its committees and such boards and committees of the Company's
subsidiaries, as of the date hereof who are not employees of the Company and who
are not otherwise affiliated with Merger Subsidiary shall remain members of the
Board and such boards and committees until the Effective Time (as defined in
Section 2.02 of the Merger Agreement).

     Following the election or appointment of the Purchaser Designees and prior
to the Effective Time, any amendment of the Merger Agreement or the Restated
Certificate of Incorporation or By-Laws of the Company, any extension by the
Company of the time for the performance of any of the obligations or other acts
of Parent or Merger Subsidiary or waiver of any of the Company's rights under
the Merger Agreement, will require the concurrence of a majority of the
directors of the Company then in office who are neither designated by Parent,
employees of the Company or any of its subsidiaries nor otherwise affiliated
with Merger Subsidiary.

     Merger Subsidiary has informed the Company that it will choose the initial
Purchaser Designees from the persons listed below. With respect to the Purchaser
Designees, the following information was furnished to the Company by Parent, and
sets forth the name, occupation and age of each such Purchaser Designee. Parent
has informed the Company that each of the Purchaser Designees listed below has
consented to act as a director, if so designated. If necessary, Parent may
choose additional or other Purchaser Designees, subject to the requirements of
Rule 14f-1.

     Parent has advised the Company that, except as set forth in the Offer to
Purchase: (i) none of Parent, Merger Subsidiary, nor to the best knowledge of
Parent and Merger Subsidiary, any of the Purchaser Designees, or any associate
or majority owned subsidiary of such persons beneficially owns or has any right
to acquire, directly or indirectly, any Shares, and none of Parent, Merger
Subsidiary, nor to the best knowledge of Parent and Merger Subsidiary, any of
the other persons or entities referred to above, nor any of the respective
directors, executive officers or subsidiaries of any of the foregoing, has
effected any transaction in the Shares during the past sixty (60) days; (ii)
neither Parent nor Merger Subsidiary nor, to the best knowledge of Parent and
Merger Subsidiary, any of the Purchaser Designees, has any contract,
arrangement, understanding or relationship with any other person with respect to
any securities of the Company, including, but not limited to, any contract,
arrangement, understanding or relationship concerning the transfer or the voting
of any securities of the Company, finder's fees, joint ventures, loan or option
arrangements, puts or calls, guarantees of loans, guarantees against loss,
guarantees of profits, divisions of profits or loss or the giving or withholding
of proxies; (iii) neither Parent nor Merger Subsidiary nor, to the best
knowledge of Parent and Merger Subsidiary, any of the Purchaser Designees, has
had any business relationships or transactions with the Company or any of its


                                      II-2
<PAGE>   25

executive officers, directors or affiliates that is required to be reported
under the rules and regulations of the Securities and Exchange Commission (the
"Commission") applicable to the Offer; and (iv) during the past five years,
neither Parent nor Merger Subsidiary nor, to the best knowledge of Parent and
Merger Subsidiary, any of the Purchaser Designees, has been convicted in a
criminal proceeding (excluding traffic violations and similar misdemeanors), nor
has any of them, during the past five years, been a party to any judicial or
administrative proceeding (except for matters that were dismissed without
sanction or settlement) that resulted in a judgment, decree or final order
enjoining the person from future violations of, or prohibiting activities
subject to, federal or state securities laws, or a finding of any violation of
federal or state securities laws.

     It is expected that the Purchaser Designees may assume office at any time
following the purchase by Merger Subsidiary of a majority of the outstanding
Shares pursuant to the Offer, which purchase cannot be earlier than Tuesday,
September 19, 2000, and that, upon assuming office, the Purchaser Designees will
thereafter constitute at least a majority of the Board.

     BERYL B. RAFF, age 49, was appointed Chief Executive Officer and a member
of Parent's Board of Directors on September 7, 1999, while retaining her
position as President of Parent. From July 15, 1998 to September 7, 1999, Ms.
Raff served as President and Chief Operating Officer. From July 1997 to July
1998, she served as Executive Vice President and Chief Operating Officer. From
November 1994 to July 1997, she served as President of Zales Jewelers.

     ALAN P. SHOR, age 41, was named Executive Vice President and Chief
Operating Officer of Parent on September 15, 1999. From November 17, 1997 to
September 15, 1999, Mr. Shor served as Executive Vice President, Chief Logistics
Officer, Secretary and General Counsel of Parent. From May 1997 to November
1997, Mr. Shor served as Executive Vice President and Chief Administrative
Officer, General Counsel and Secretary of Parent. From June 1995 to May 1997,
Mr. Shor served as Senior Vice President, General Counsel and Secretary of
Parent.

     SUE E. GOVE, age 42, was appointed Executive Vice President and Chief
Financial Officer of Parent on July 15, 1998. From December 1997 to July 1998,
she served as Group Vice President and Chief Financial Officer of Parent. From
January 1996 to December 1997, she served as Senior Vice President, Corporate
Planning and Analysis of Parent. From September 1996 through June 1997, Ms. Gove
also served as Senior Vice President and Treasurer, overseeing Investor
Relations and Treasury, Tax and Control functions. Ms. Gove joined Parent in
1980 and served in numerous assignments until her appointment to Vice President
in 1989.

     MARY L. FORTE, age 49, was appointed Executive Vice President and Chief
Administrative Officer on January 13, 1998. From July 1994 to January 1998, Ms.
Forte served as President of Gordon's Jewelers.

     SUSAN S. LANIGAN, age 38, presently serves as Senior Vice President,
General Counsel and Secretary of Parent. From November 1999 to August 2000 Ms.
Lanigan served as Vice President, General Counsel and Secretary of Parent. Ms.
Lanigan served as Vice President and General Counsel of Parent from August 1999
to November 1999. From August 1998 to August 1999, Ms. Lanigan served as Vice
President and Associate General Counsel of Parent. Mrs. Lanigan served as
Director and Associate General Counsel of Parent from January 1996 to August
1998.

     Unless otherwise noted, the business address of each person listed above is
901 West Walnut Hill Lane, Irving, Texas 75038-1003, and the telephone number at
such address (972) 580-4000.

                                      II-3
<PAGE>   26

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information known to the Company
regarding beneficial ownership of the Company's Common Stock as of August 11,
2000 (except as otherwise noted in footnotes (3), (4) and (5)) by (i) each
person known by the Company to be the beneficial owner of more than 5% of the
Company's outstanding Common Stock, (ii) each director of the Company, (iii)
each Named Officer (as hereinafter defined) and (iv) all directors and Named
Officers of the Company as a group. Information with respect to 5% owners is
based solely on public filings.

<TABLE>
<CAPTION>
                                                             AMOUNT AND NATURE OF       PERCENT OF
BENEFICIAL OWNER                                            BENEFICIAL OWNERSHIP(1)   COMMON STOCK(1)
----------------                                            -----------------------   ---------------
<S>                                                         <C>                       <C>
Richard H. Penske(2)......................................         3,491,042               38.9%
FMR Corp.(3)..............................................           911,300               10.2
Emerald Asset Management(4)...............................           530,487                5.9
Capital Research and Management Company SMALLCAP World
  Fund, Inc.(5)...........................................           502,500                5.6
John F. Eureyecko.........................................           187,759                2.1
Barry R. Clauser(6).......................................           132,599                1.5
Sharon J. Zondag..........................................            98,575                1.1
Gilbert P. Hollander......................................            18,764                 **
Brandon R. Lehman.........................................            37,325                 **
Susan S. Iseminger........................................            21,025                 **
Alan R. Hoefer(7).........................................            89,834                1.0
Mark A. Randol............................................            43,236                 **
All directors and Named Officers as a group (7
  persons)(2)(6)(7).......................................         4,120,159               46.1%
</TABLE>

---------------
 ** Less than 1%

(1) Each stockholder possesses sole voting and investment power with respect to
    the shares listed, except as otherwise noted. Shares of Common Stock subject
    to options that are exercisable within 60 days of this information statement
    are deemed beneficially owned by the person holding such options for the
    purpose of computing the percentage of ownership of such person, but are not
    treated as outstanding for the purpose of computing the percentage of any
    other person. Accordingly, the information in the above table includes the
    following number of shares of Common Stock underlying options held by the
    following individuals, and all directors and Named Officers as a group, when
    computing the percentage ownership of such individual or group: Mr. Richard
    H. Penske, 38,462 shares; Mr. John F. Eureyecko, 137,498 shares; Mr. Barry
    R. Clauser and Ms. Sharon J. Zondag, 67,997 shares each; Mr. Gilbert P.
    Hollander, 11,300 shares; Mr. Brandon R. Lehman and Ms. Susan S. Iseminger,
    18,800 shares each; Mr. Alan R. Hoefer, 18,000 shares; Mr. Mark A. Randol,
    15,000 shares; and all directors and Named Officers as a group, 393,854
    shares.

(2) Includes 2,000,000 shares of stock held in a family limited partnership of
    which Mr. Penske and his wife are the general partners. Also includes
    527,186 shares of Common Stock held in two annuity trusts of which Mr.
    Penske's wife is a beneficiary and an aggregate of 505,853 shares of Common
    Stock held in three annuity trusts of which Mr. Penske is a beneficiary
    (collectively the "Annuity Trusts"). Victoria L. Penske and Crislyn A.
    Penske, Mr. Penske's two oldest children, are the trustees of the Annuity
    Trusts. Also includes an aggregate of 205,152 shares of Common Stock divided
    equally among eight trusts, two for the benefit of each of Mr. Penske's four
    children, of which Victoria L. Penske and Crislyn A. Penske are the
    trustees. Mr. Penske disclaims beneficial ownership as to all of such
    shares. Mr. Penske's address is Piercing Pagoda, Inc., P.O. Box 25007,
    Lehigh Valley, PA 18002.

(3) Based solely on the Schedule 13G, dated February 14, 2000, filed with the
    Securities and Exchange Commission (the "Commission") by FMR Corp. ("FMR").
    The Schedule 13G reports that each of Edward C. Johnson 3d (Chairman and
    12.0% shareholder of FMR) and FMR (through its wholly owned

                                      II-4
<PAGE>   27

    subsidiary, Fidelity Management & Research Company ("Fidelity"), investment
    adviser to various investment companies (the "Funds") (including Fidelity
    Low Priced Stock Fund, which directly holds 911,300 of the shares of Common
    Stock listed in the table above (the "FMR Shares")) has sole power to
    dispose of the FMR Shares. The Schedule 13G also reports that neither Mr.
    Johnson nor FMR has sole power to vote the FMR Shares, which power resides
    with the Funds' Boards of Trustees. Fidelity votes the FMR Shares under
    written guidelines established by such Boards. The Schedule 13G reports the
    addresses of FMR, Fidelity and the Funds as 82 Devonshire Street, Boston,
    Massachusetts 02109.

(4) Based solely on the Schedule 13G dated February 7, 2000, filed with the
    Commission by Emerald Advisors Inc. ("Emerald"). The Schedule 13G reports
    that Emerald holds the number of shares of Common Stock listed in the table
    above. Emerald has sole power to dispose of 530,487 of such shares, and has
    sole power to vote 337,092 of such shares. Emerald does not share voting
    power with respect to any of such shares. The address of Emerald is 1857
    William Penn Way, Lancaster, Pennsylvania 17601.

(5) Based solely on the Schedule 13G, dated February 10, 2000, filed with the
    Commission by Capital Research and Management Company ("Capital") and
    SMALLCAP World Fund, Inc. ("SMALLCAP"). The Schedule 13G reports that
    Capital has sole power to dispose of 502,500 shares of Common Stock listed
    in the table above (the "Capital Shares") and that SMALLCAP has sole power
    to vote the Capital Shares. The Schedule 13G reports the addresses of
    Capital and SMALLCAP as 333 South Hope Street, Los Angeles, California,
    90071.

(6) Includes 1,900 shares of Common Stock held by Mr. Clauser as custodian for
    his children and seven shares of Common Stock held by his wife, as to all of
    which shares he disclaims beneficial ownership.

(7) Includes 450 shares of Common Stock held by Mr. Hoefer's wife, as to all of
    which shares he disclaims beneficial ownership.

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act, and the regulations thereunder, require
the Company's officers and directors and persons who own more than ten percent
of a registered class of the Company's equity securities (collectively, the
"reporting persons") to file reports of ownership and changes in ownership with
the Commission and to furnish the Company with copies of these reports. Based on
the Company's review of the copies of these reports received by it, and written
representations received from reporting persons, the Company believes that all
filings required to be made by the reporting persons during the 2000 fiscal year
and prior fiscal years were made on a timely basis.

                                      II-5
<PAGE>   28

                DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

     The following table sets forth certain information with respect to the
directors and executive officers of the Company.

<TABLE>
<CAPTION>
NAME                                         AGE             POSITIONS WITH COMPANY
----                                         ---   -------------------------------------------
<S>                                          <C>   <C>
Richard H. Penske..........................  57    Chairman of the Board and Chief Executive
                                                   Officer
Alan R. Hoefer.............................  66    Director +
Mark A. Randol.............................  65    Director +
Douglas J. Tigert, Ph.D....................  62    Director +
John F. Eureyecko..........................  52    President, Chief Operating Officer,
                                                   Secretary and Director
Sharon J. Zondag...........................  44    Senior Vice President -- Store Operations
Barry R. Clauser...........................  46    Senior Vice President -- Merchandise
                                                   Operations
Gilbert P. Hollander.......................  46    Senior Vice President of Merchandise
                                                   Purchasing
Brandon R. Lehman..........................  48    Treasurer
Lisa E. Sankovsky..........................  39    Vice President -- Real Estate
Richard J. McKeon..........................  42    Director of Management Information Systems
Christopher J. Barone......................  36    Corporate Controller
</TABLE>

---------------

+ Member of the Audit and Compensation Committees.

     RICHARD H. PENSKE has served the Company and its predecessor in various
capacities for more than 25 years. Mr. Penske served as President of the Company
from 1980 to June 1996, and has served as the Chief Executive Officer since
1986. Mr. Penske has served as a director of the Company since 1978.

     ALAN R. HOEFER has served as a director of the Company since March 1994.
Since August 1988, Mr. Hoefer has been the Managing General Partner of Alan
Hoefer & Co., a private investment banking firm.

     MARK A. RANDOL has served as a director of the Company since March 1994.
Mr. Randol is currently self-employed as a commercial real estate consultant.
From 1979 to March 1998, Mr. Randol served as the President of Forest City
Management, Inc., a real estate development company.

     DOUGLAS J. TIGERT, PH.D. has served as a director of the Company since
April 2000. Dr. Tigert is a Professor of Retail Marketing at Babson College,
Wellesley, Massachusetts, and specializes in consumer research, strategic
planning and financial and productivity analysis in the retailing arena. His
academic research, writing and consulting activities focus on issues which cross
over a number of retailing sectors, including food, category killers,
supermarkets, mass merchandisers, department stores, warehouse clubs, specialty
fashion chains and home improvement stores. Dr. Tigert earned his Ph.D. in
Marketing from Purdue University in West Lafayette, Indiana, in 1966.

     JOHN F. EUREYECKO joined the Company in October 1991 and has served as
President and Chief Operating Officer since June 1996. Mr. Eureyecko had
previously served as Executive Vice President from January 1992 to June 1996 and
as Chief Financial Officer from February 1994 to June 1996. Mr. Eureyecko was
elected as Secretary in January 1992 and as a director in March 1994. Mr.
Eureyecko joined the Company with 18 years experience at Triangle Building
Supplies and Lumber Co., a building materials retailer, where he last served as
Senior Vice President and General Manager.

     SHARON J. ZONDAG joined the Company in October 1976 as an Assistant Store
Manager. Ms. Zondag served as Vice President -- Store Operations from February
1986 to March 1988. Since March 1988, Ms. Zondag has served as Senior Vice
President -- Store Operations.

                                      II-6
<PAGE>   29

     BARRY R. CLAUSER joined the Company in October 1976 as an assistant to the
Executive Vice President. He has served as the Company's Senior Vice
President -- Merchandise Operations since April 1988.

     GILBERT P. HOLLANDER joined the Company in May of 1997 as Director of New
Business Development, was promoted to Vice President of Merchandise Purchasing
in February of 1999 and was promoted to Senior Vice President of Merchandise
Buying in February of 2000. Prior to joining the Company, Mr. Hollander held
various senior management positions with Silver & Gold Connection, a kiosk-based
jewelry retailer and has owned and operated his own wholesale and retail jewelry
business.

     BRANDON R. LEHMAN joined the Company in August 1991 as a staff accountant
and became the Corporate Controller in 1992. Mr. Lehman was elected Treasurer in
March 1994. Mr. Lehman joined the Company with 16 years of experience at Ice
City, Inc., a retailer of seasonal products, where he last served as Corporate
Treasurer.

     LISA E. SANKOVSKY joined the Company in 1983 as an assistant to Mr. Penske,
focusing on lease administration. Ms. Sankovsky served as Director of Real
Estate from February 1994 to July 1995. Since July 1995, Ms. Sankovsky has
served as Vice President -- Real Estate.

     RICHARD J. MCKEON has served as Director of Management Information Systems
since he joined the Company in November 1990. From 1987 to 1990, Mr. McKeon was
a programmer trainer with Valley Computer Learning Center, a computer training
company.

     CHRISTOPHER J. BARONE has served as the Corporate Controller since October
1994. Prior thereto, he served in various capacities with KPMG LLP from
September 1989 to October 1994, most recently as Audit Manager.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     The Board of Directors has an Audit Committee and a Compensation Committee.
Messrs. Hoefer, Randol and Dr. Tigert serve as members of both the Audit
Committee and the Compensation Committee. The functions of the Audit Committee,
which held one meeting during fiscal 2000, include reviewing the scope and
results of the annual audit, internal accounting procedures and certain other
questions of accounting policy. The functions of the Compensation Committee,
which acted by unanimous consent in writing on nine occasions during fiscal
2000, include considering and determining all compensation matters relating to
the Company's executive officers.

     The Board of Directors held three meetings, and acted by unanimous consent
in writing on ten occasions during fiscal 2000. Each director attended at least
75% of the aggregate number of meetings of the Board of Directors and committees
on which the director served.

COMPENSATION OF DIRECTORS

     Members of the Board of Directors who are not employees of the Company are
compensated at the annual rate of $8,000. Non-employee directors will also
receive $1,000 for each meeting of the Board of Directors which they attend and,
if not held in conjunction with a Board meeting, a fee of $1,000 for each
meeting of a committee of the Board of Directors which they attend. The Company
also reimburses all directors for their expenses in connection with their
activities as directors of the Company. Directors who are also employees of the
Company do not receive any compensation for serving on the Board of Directors.
Pursuant to the Company's 1994 Stock Option Plan, each director who is a member
of the Compensation Committee also receives an annual grant of ten-year options
to purchase 3,000 shares of Common Stock at the fair market value on the date of
grant, becoming exercisable on the first anniversary of the date of grant.

                                      II-7
<PAGE>   30

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

     The following table sets forth certain summary information concerning
compensation paid or accrued by the Company for services rendered in all
capacities during fiscal 1998, fiscal 1999 and fiscal 2000 for the Chief
Executive Officer of the Company, the Company's four other most highly
compensated officers and two individuals for whom disclosures would have been
provided but for the fact that the individuals were not serving as executive
officers as of the end of fiscal 2000 (the "Named Officers"):

<TABLE>
<CAPTION>
                                                                              LONG-TERM
                                                                             COMPENSATION
                                                                             ------------
                                                       ANNUAL COMPENSATION      SHARES
                                                       -------------------    UNDERLYING     ALL OTHER
NAME AND PRINCIPAL POSITION              FISCAL YEAR    SALARY     BONUS       OPTIONS      COMPENSATION
---------------------------              -----------   --------   --------   ------------   ------------
<S>                                      <C>           <C>        <C>        <C>            <C>
Richard H. Penske......................     2000       $336,234   $110,000       5,000       $49,337(1)
  Chief Executive Officer                   1999        277,500        -0-         -0-        46,618(1)
                                            1998        199,235    100,000      25,000        51,396(1)
John F. Eureyecko......................     2000       $333,753   $110,000      10,000       $ 6,982(2)
  President                                 1999        285,534    130,000         -0-         2,082(3)
                                            1998        222,057    105,000      25,000         7,255(3)
Sharon J. Zondag.......................     2000       $167,051   $ 40,000       5,000       $ 7,352(3)
  Senior Vice President --                  1999        148,586     55,000         -0-         3,744(3)
  Store Operations                          1998        128,050     45,000      15,000         5,405(3)
Barry R. Clauser.......................     2000       $166,668   $ 36,000       5,000       $ 6,746(3)
  Senior Vice President --                  1999        148,470     50,000         -0-         3,622(3)
  Merchandise Operations                    1998        128,495     38,000      15,000         5,247(3)
Gilbert P. Hollander...................     2000       $155,192   $ 20,000      25,000       $ 5,932(3)
  Senior Vice President --                  1999        110,673     15,000         -0-         2,570(3)
  Merchandise Buying                        1998         74,615     15,000      12,000           -0-
Susan S. Iseminger.....................     2000       $114,525   $ 32,600       2,000       $ 4,852(3)
  Vice President --                         1999        105,095     25,000         -0-         2,910(3)
  Store Operations                          1998         93,983     28,000         -0-         3,520(3)
Brandon R. Lehman......................     2000       $ 98,627   $ 15,000       2,000       $ 4,187(3)
  Treasurer                                 1999         89,397     20,000         -0-         2,558(3)
                                            1998         81,695     15,500         -0-         3,249(3)
</TABLE>

---------------
(1) The compensation reported represents: (i) the Company's contributions and
    matching payments under the Company's Retirement and Savings Plan in the
    aggregate amounts of $7,716 in fiscal 2000, $2,244 in fiscal 1999, and
    $6,601 in fiscal 1998; (ii) the premiums on a life insurance policy on the
    life of Mr. Penske, of which Mr. Penske's wife is the sole beneficiary,
    which were $2,559 in fiscal 2000, $3,959 in fiscal 1999, and $3,409 in
    fiscal 1998; and (iii) the amount, on a term loan approach, of the benefit
    of the whole-life portion of the premiums for a split dollar life insurance
    policy paid by the Company projected on an actuarial basis, which amount was
    $39,062 in fiscal 2000, $40,415 in fiscal 1999, and $41,386 in fiscal 1998.

(2) The compensation reported represents: (i) the Company's contributions and
    matching payments under the Company's Retirement and Savings Plan in the
    aggregate amount of $6,397; (ii) the premium on a life insurance policy on
    the life of Mr. Eureyecko, of which Mr. Eureyecko's family trust is the sole
    beneficiary, which was $135; and (iii) the premium on a life insurance
    policy on the life of Mr. Eureyecko, of which Mr. Eureyecko's wife and
    family trust are equal beneficiaries, which was $450.

(3) The compensation reported represents the Company's contribution and matching
    payments under the Company's Retirement and Savings Plan.

                                      II-8
<PAGE>   31

STOCK OPTION EXERCISES AND HOLDINGS

     The following table contains information concerning the stock option grants
made to each of the Named Officers in fiscal 2000:

                          OPTION GRANTS IN FISCAL 2000

<TABLE>
<CAPTION>
                                                                                         POTENTIAL REALIZABLE
                                                                                               VALUE AT
                                                   INDIVIDUAL GRANTS                     ASSUMED ANNUAL RATES
                                 -----------------------------------------------------            OF
                                 NUMBER OF     % OF TOTAL                                    STOCK PRICE
                                 SECURITIES     OPTIONS                                    APPRECIATION FOR
                                 UNDERLYING    GRANTED TO    EXERCISE                       OPTION TERM(2)
                                  OPTIONS     EMPLOYEES IN   PRICE PER    EXPIRATION     --------------------
NAMED OFFICER                    GRANTED(1)   FISCAL 2000      SHARE         DATE           5%         10%
-------------                    ----------   ------------   ---------   -------------   --------   ---------
<S>                              <C>          <C>            <C>         <C>             <C>        <C>
Richard H. Penske..............    5,000(3)         3%        $  9.00    April 9, 2009   $28,300    $ 71,718
John F. Eureyecko..............   10,000(3)         7            9.00    April 9, 2009    56,601     143,437
Sharon J. Zondag...............    5,000(3)         3            9.00    April 9, 2009    28,300      71,718
Barry R. Clauser...............    5,000(3)         3            9.00    April 9, 2009    28,300      71,718
Gilbert P. Hollander...........   25,000(3)        17          8.8125    April 1, 2009   138,553     351,121
Susan S. Iseminger.............    2,000(3)         1            9.00    April 9, 2009    11,320      28,687
Brandon R. Lehman..............    2,000(3)         1            9.00    April 9, 2009    11,320      28,687
</TABLE>

---------------
(1) Numbers shown represent options granted under the 1994 Stock Option Plan to
    purchase Common Stock.

(2) Future value of current-year grants assuming appreciation in the market
    value of the Common Stock of 5% and 10% per year over the ten-year option
    period. The actual value realized may be greater than or less than potential
    realizable values set forth in the table.

(3) All options are exercisable one year from date of grant.

     The following table provides information related to options exercised
during fiscal 2000 by each of the Named Officers and the number and value of
options held at March 31, 2000 by such individuals:

 AGGREGATE OPTION EXERCISES IN FISCAL 2000 AND OPTION VALUES AT MARCH 31, 2000

<TABLE>
<CAPTION>
                                                              NUMBER OF SHARES            VALUE OF UNEXERCISED
                                                           UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS AT
                                  SHARES                  OPTIONS AT MARCH 31, 2000          MARCH 31, 2000
                                ACQUIRED ON    VALUE     ---------------------------   ---------------------------
NAMED OFFICER                    EXERCISE     REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
-------------                   -----------   --------   -----------   -------------   -----------   -------------
<S>                             <C>           <C>        <C>           <C>             <C>           <C>
Richard H. Penske.............         --          --       31,443        11,057              --        $21,875
John F. Eureyecko.............         --          --      112,500        67,498        $342,937         54,066
Sharon J. Zondag..............         --          --       58,498        26,502         301,687         21,875
Barry R. Clauser..............         --          --       58,498        26,502         301,687         21,875
Gilbert P. Hollander..........         --          --        4,800        37,200              --        114,062
Susan S. Iseminger............         --          --       16,800         3,200          96,540         18,000
Brandon R. Lehman.............         --          --       16,800         3,200          96,540         18,000
</TABLE>

REPORT OF THE COMPENSATION COMMITTEE

     The Compensation Committee of the Board of Directors, consisting entirely
of non-employee directors, is responsible for reviewing and approving the
Company's compensation policies and the compensation paid to executive officers.
The Company's compensation policies are structured to enable the Company to
attract, retain and motivate highly qualified executive officers to contribute
to the Company's goals and objectives and its overall financial success. In
determining executive compensation, the Compensation Committee reviews and
evaluates information supplied by management and bases decisions both on the
Company's performance and on the individual's contribution and performance. The
compensation of executive officers includes salary

                                      II-9
<PAGE>   32

and incentive compensation. The Chief Executive Officer's compensation for
fiscal 2000 was based on the same guidelines set forth in this report for
executive officers in general.

  Salary

     The Compensation Committee reviews the salary of each executive officer in
relation to the salary paid to him or her in the previous year and with regard
to general industry conditions or trends. The salaries are set at levels
intended to reward achievement of individual and Company goals and to motivate
and retain highly qualified executives whom the Compensation Committee believes
are important to the continued success of the Company. While the Compensation
Committee's decisions are largely subjective rather than based on formulas, the
Compensation Committee does consider various measures of the financial condition
of the Company in absolute terms and in relation to internal performance goals.

  Incentive Compensation

     The Compensation Committee believes that incorporating annual incentive
compensation into the total compensation of executive officers encourages the
executives to have the common goal of achieving the Company's economic and
strategic objectives. As with salary considerations, the Compensation Committee
bases its decisions regarding incentive compensation, which may take the form of
cash bonuses, grants of stock options or grants of restricted stock, on both
corporate and individual performance. Decisions are made on a subjective basis
and are not based on formulas.

  Summary

     As described above, the Compensation Committee believes that its policies
and actions have motivated and rewarded, and will continue to motivate and
reward, the executive officers who contribute to the Company's financial
performance and increase the Company's value to stockholders.

                COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

          Alan R. Hoefer, Mark A. Randol and Douglas J. Tigert, Ph.D.

                                      II-10
<PAGE>   33

                            STOCK PERFORMANCE GRAPH

     The following graph compares the percentage change in the cumulative total
stockholder return on the Common Stock for the last five fiscal years, and the
cumulative total return on the S & P 500 Index and the Dow Jones Specialty
Retail Index during such period. The comparison assumes $100 was invested on
March 31, 1995 in the Company's Common Stock and in each of the foregoing
indices and assumes the reinvestment of any dividends.


<TABLE>
<CAPTION>
                                                 PIERCING PAGODA, INC.     DOW JONES SPECIALTY RETAIL            S&P 500
                                                 ---------------------     --------------------------            -------
<S>                                            <C>                         <C>                          <C>
3/31/95                                                 100.00                       100.00                      100.00
3/31/96                                                 179.41                       118.75                      132.11
3/31/97                                                 297.06                       118.95                      158.30
3/31/98                                                 367.65                       179.11                      234.27
3/31/99                                                 157.64                       250.20                      277.52
3/31/00                                                 253.91                       309.66                      327.32
6/30/00                                                 255.75                       247.76                      318.62
</TABLE>

                                      II-11
<PAGE>   34

EXHIBIT INDEX

EXHIBIT 1   Offer to Purchase dated August 22, 2000.(1)

Exhibit 2   Letter of Transmittal.(1)

Exhibit 3   Letter to Stockholders of Piercing Pagoda, Inc., dated August 22,
            2000.(2)

Exhibit 4   Opinion of ING Barings LLC dated August 10, 2000.(3)

Exhibit 5   Agreement and Plan of Merger, dated as of August 11, 2000, by and
            among Zale Corporation, Jewelry Expansion Corp. and Piercing Pagoda,
            Inc.(4)

Exhibit 6   Mutual Non-Disclosure Agreement, dated March 28, 2000 between
            Piercing Pagoda, Inc. and Zale Corporation.(1)

Exhibit 7   Letter Agreement, dated as of July 7, 2000, between Piercing Pagoda,
            Inc. and Zale Corporation.(1)

Exhibit 8   Tender and Voting Agreement, dated as of August 11, 2000, by and
            among Zale Corporation; Jewelry Expansion Corp.; Richard H. Penske;
            John F. Eureyecko; Barry R. Clauser; Sharon J. Zondag; Gilbert P.
            Hollander; Brandon R. Lehman; Alan R. Hoefer; Mark A. Randol;
            Patrick Capital, FLP; and various trusts established for the benefit
            of Richard H. Penske, Patricia L. Penske, Victoria L. Penske,
            Crislyn A. Penske, Lisa P. Penske, and R. Stephen Penske.(5)

Exhibit 9   Engagement Letter between Piercing Pagoda, Inc. and ING Barings LLC,
            dated May 26, 2000.

Exhibit 10  Restrictive Covenant Agreement among Zale Corporation, Piercing
            Pagoda, Inc. and Richard H. Penske, dated August 11, 2000.(6)

Exhibit 11  Press Release issued by Piercing Pagoda, Inc. and Zale Corporation,
            dated August 11, 2000.(7)
---------------
(1) Incorporated by reference to Schedule TO filed by Zale Corporation and
    Jewelry Expansion Corp.

(2) Included in copies of the Schedule 14D-9 mailed to stockholders.

(3) Included as Annex I to the Schedule 14D-9 mailed to stockholders.

(4) Incorporated by reference to Exhibit 10.64 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(5) Incorporated by reference to Exhibit 10.65 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(6) Incorporated by reference to Exhibit 10.66 to the Quarterly Report on Form
    10-Q for the quarter ended June 30, 2000 filed by Piercing Pagoda, Inc. with
    the Securities and Exchange Commission on August 14, 2000.

(7) Incorporated by reference to the Schedule 14D-9 filed by Piercing Pagoda,
    Inc. on August 11, 2000 containing preliminary communications regarding the
    Offer.


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