IBS FINANCIAL CORP
DEFA14A, 1997-07-30
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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                         [IBSF LETTERHEAD]
                                                      July 30, 1997

[Name and Address of
   Institution]

Dear ______________:

     After  reviewing the Institutional Shareholder Services ("ISS") report
received yesterday,  there are several issues that we would like to address
and have you consider  before  you  decide  how  to vote your shares of IBS
Financial ("IBSF") common stock.

The Seidman Group's Agenda Is Not Necessarily A Sale of IBSF

     The Seidman group's proxy materials indicate  they want IBSF to retain
the services of an investment banking firm to "assist in the formulation of
a  program  to  maximize shareholder value," which may  merely  consist  of
attempting to increase earnings per share and deposits and accelerating our
stock repurchase program.

     Ryan Beck & Co. has served as our investment banker since 1994 and has
assisted us on a  number of matters, including ways to maximize shareholder
value.  We are already  working  to  increase  our  earnings  per share and
deposits  (we are #4 in market share in our primary market).  In  addition,
our stock repurchases started well before the Seidman group filed its first
Schedule 13D   and  will  continue  in  the  future.   Each  year  we  have
repurchased more  shares  than  permitted by the OTS conversion regulations
for  companies converted less than  three  years,  and  these  restrictions
expire for us in October 1997.

We Beleive the Seidman Group Is Attempting to Acquire Control

     Based  on  the  absolute  refusal of the Seidman group to be satisfied
with the one Board seat that we  were  prepared  to give them, based on the
change in control applications previously filed by  Seidman regarding HUBCO
and  Crestmont Federal and based on the change in control  filing  recently
made by the Seidman group regarding Wayne Bancorp a mere three months after
the Seidman  group  agreed  with  Wayne  Bancorp  not  to do so, we believe
Seidman and the members of his group intend to acquire control of the Board
of Directors and a controlling interest in our common stock.
<PAGE>
                                  2                  
                                  
     In each of the prior change in control filings made by Seidman and the
members of his group, Seidman acquired (or proposed to acquire  in Wayne) a
controlling  stock  interest  by making open market purchases at prevailing
market prices, with no control premium paid to the existing stockholders of
               ------------------------------------------------------------
such companies.
- --------------

     We  do  not  believe  this  is  the  best  interests  of  all  of  our
stockholders.  In its report, ISS  ignored  the  control  filings  made  by
Seidman  and  his  group  in the three companies referred to above, and ISS
discounted the control argument by simply stating "this election of two out
of seven directors cannot result  in  a  change  in  control of the board."
Based on our discussions with Seidman and Whitman and their past and recent
history,  we  fully  expect  that they will conduct another  expensive  and
disruptive proxy contest again  next  year,  at  which time they can obtain
majority control of the Board if they win this year.

We Are Positioning IBSF to Maximize Stockholder Value

     Our  aggressive  stock  repurchases  of  nearly $50  million  and  the
multiple increases in our cash dividends have been  designed  to reduce our
excess capital and increase the franchise value of IBSF.  Acquirors  do not
pay a premium for excess capital.

     Because  of  the  OTS  requirements  regarding  the amount of stock we
needed to sell in our conversion from mutual to stock form in October 1994,
our  tangible capital was 22.2% of total assets at December 31,  1994.   We
have managed to decrease our capital ratio to 17.4% and intend to reduce it
further in order to increase our franchise value.

The Current Directors Have a Strong Financial Incentive to Maximize 
Stockholder Value

     Each   member   of   the   current  Board  of  Directors  (other  than
Mr. Lockhart, who is retiring) has  purchased  with  his own personal funds
more shares of IBSF common stock than Messrs. Seidman and Whitman combined,
despite Whitman's assertions to the contrary.  Our numbers  were  based  on
cost basis rather than market value and excluded shares held by spouses and
related companies.  Whitman attempted to confuse the issue by comparing the
market  value  of  their  shares  (including those of spouses, partners and
spouses of partners) with the cost  basis  of  our shares.  Using Whitman's
numbers,  the  market value of the shares beneficially  owned  by  the  six
members of the Board  (excluding  Mr. Lockhart  and  excluding  exercisable
stock options) aggregate over $13 million.

     We  intend  to maximize the value of our investment and the investment
of ALL our stockholders.

The Board Will Consider All Competitive Offers

     In addition to its very substantial financial stake in IBSF, the Board
of Directors is aware  of  its fiduciary duties to stockholders.  We do not
intend to remain independent  for  the  indefinite  future  as  claimed  by
Seidman and Whitman, and the Board will fully consider 

<PAGE>

                                  3 
                                 
and carefully review  any bona fide,  competitive  offer  that  is  made to 
acquire IBSF.  However, we do  not  believe  it is in the best interests of 
all of our stockholders to give the Seidman group  multiple  seats  on  the  
Board  and  then  let  them  purchase  up to 24.9% of our stock in the open 
market as they have  recently proposed to do in Wayne Bancorp.

     We  need  your  support and urge you to carefully consider this letter
and our position, as well  as  the true intent of the Seidman group. If you
have any questions or comments, please contact me.

     With kind regards, I am




                                        Sincerely,



                                        Joseph M. Ochman, Sr.

cc:  IBSF Board of Directors



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