IBS FINANCIAL CORP
DEFA14A, 1997-07-22
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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                         [IBSF LETTERHEAD]


                                                    July 22, 1997


Dear Stockholder:

     Your  Board  of  Directors  has  taken  a number of actions to enhance
stockholder value and to increase the franchise value of IBS Financial.  We
believe our stockholders have been and will continue  to be rewarded by our
efforts.  Our record is highlighted below.

CASH DIVIDENDS UP BY 150% IN LESS THAN 3 YEARS

     -  Our most recently declared quarterly cash dividend of $.10 per
        share represents an increase of 150% since our first dividend paid
        less than three years ago (as adjusted for stock dividends).

     -  In  addition, the 150% increase does not include  our  special
        dividend of $.22 per share paid earlier this year (as adjusted for
        our 15% stock dividend).

STOCK PRICE UP OVER 130% IN LESS THAN 3 YEARS

     -  Our original  stockholders  have seen the price of their stock
        increase by over 130% in less than  three  years.   This  increase
        excludes the above cash dividends.

     -  Our  stock price increased by over 60% in the 12 months  ended
        June 30, 1997.

     -  Our stock was recently added to the Russell 2000 Index.

AGGRESSIVE STOCK REPURCHASES

     -  We have  nearly completed six separate stock repurchases since
        May 1995 at an  aggregate  cost  of  $47.6  million,  including in
        fiscal  1996  three  times the normal amount permitted by  federal
        regulations.  However,  despite  Mr. Beier's  assertion,  our last
        repurchase occurred over five months ago.

     -  While  the  stock  repurchases  reduce  our  interest-earnings
        assets and interest income in the short term, in the long run they
        increase  our  return  on  equity and earnings per share  for  our
        remaining stockholders.

     -  Our stock repurchases and  cash  dividends  have enabled us to
        reduce our excess capital by over 35% as of March  31,  1997, thus
        improving  the  returns to existing stockholders and the franchise
        value of IBS Financial.

<PAGE>







LOAN PORTFOLIO UP OVER 40%

     -  From December 31,  1994  to  March 31, 1997, the Company's net
        loan portfolio increased by over 40%.

     -  We also have originated more profitable types of loans, such as 
        commercial real estate loans which more than doubled in this period.

SUPERIOR ASSET QUALITY AND LOW COST STRUCTURE

     -  Our nonperforming assets at March 31, 1997 are only 0.15% of total 
        assets, which is the best ratio of any thrift institution in New 
        Jersey.

     -  For the 12 months ended March 31, 1997, our total non-interest
        expense (which includes compensation)  was  only  1.88% of average
        assets,  which is substantially better than the average  of  2.15%
        for our peer group.

INCREASED FRANCHISE VALUE

     -  We believe  that our strong market share in Camden, Burlington
        and Gloucester Counties,  as  well  as our superior asset quality,
        low  cost  structure  and  aggressive  stock   repurchases,   have
        increased your Company's franchise value.

     -  We  intend  to  continue  to take steps to enhance stockholder value.

WE BELIEVE THE SEIDMAN GROUP IS ATTEMPTING TO ACQUIRE CONTROL

     -  In a document Seidman gave  to  his investors in January 1995,
        which  was kept confidential until we  were  forced  to  sue  him,
        Seidman stated that his partnership

              "may  take  concentrated  positions  in  those companies
              where  it believes extraordinary capital gain  potential
                                 --------------------------
              exists. ...   The  Partnership  may  attempt  to acquire
                                                   -------------------
              control   of   such  companies  which  may  require  the
              -------
              Partnership's involvement  in  a  proxy contest or other
                                         -----------------------------
              take-over litigation" (emphasis added).
              --------------------

     -  Less than two months later, Seidman's companies started buying our 
        stock.

     -  While we congratulate Seidman on recognizing our extraordinary
        capital gain potential, we believe it would  be a mistake to let
                                           -----------------------------
        Seidman  acquire control of your Company, especially in  light  of
        ------------------------
        his track  record  of acquiring control of other companies without
                                                                   -------
        paying any control premium to existing stockholders.
        ---------------------------------------------------
                                  2
<PAGE>

     -  If the Seidman group's  nominees  win,  we  suspect  that  the
        Seidman  group  will  subsequently  file  an application under the
        federal change in control regulations as Seidman  has  now done in
        three  other companies and then acquire a controlling interest  as
        cheaply   as  possible,  with  no  control  premium  paid  to  our
        stockholders.

OUR NOMINEES ARE WELL QUALIFIED

- -    Arthur Abramowitz,  who is a well respected and proven leader, is a
     part owner and director  of  a major Cherry Hill law firm and a former
     President  of  both  the  Camden  County   Bar  and  the  Federal  Bar
     Association of New Jersey.

- -    Thomas  Auchter,  who  has  strong  entrepreneurial  and  financial
     skills, is President of a private investment  company  and  the former
     Director   of  Finance  and  Treasurer  of  the  Delaware  River  Port
     Authority.

YOUR BOARD REPRESENTS ALL STOCKHOLDERS, NOT JUST A SMALL GROUP

     We urge you  to  support  us  by  signing and dating the enclosed BLUE
                                                                       ----
proxy card FOR our nominees and returning  it  in the enclosed postage-paid
           --- 
envelope.  In return, we pledge to continue to enhance  the  value  of  IBS 
Financial for ALL stockholders.
                           ---

     We thank you for your support.


Thomas J. Auchter, Director and        Frank G. Lockhart, Retiring Director
 Nominee

John A. Borden, Director               Francis X. Lorbecki, Jr., Director

Paul W. Gleason, Director              Albert D. Stiles, Jr., Director

                 Joseph M. Ochman, Sr., Chairman,
                        President and CEO

                                  3
<PAGE>

                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             IMPORTANT


    Your vote is important.  Regardless of the number of shares of IBS 
Financial common stock you own, please vote as recommended by your Board of 
Directors by taking these two simple steps:

 1. PLEASE SIGN, DATE and PROMPTLY MAIL the enclosed BLUE proxy card in the
    postage-paid envelope provided.


 2. PLEASE DO NOT RETURN ANY WHITE PROXY CARDS sent to you by Seidman.


    IF YOU VOTED SEIDMAN'S PROXY CARD BEFORE RECEIVING YOUR  IBS  FINANCIAL  
 BLUE PROXY CARD, YOU HAVE EVERY RIGHT TO CHANGE YOUR VOTE  SIMPLY BY SIGNING,  
 DATING AND MAILING THE ENCLOSED BLUE PROXY CARD.  THIS WILL CANCEL YOUR  
 EARLIER  VOTE  SINCE  ONLY  YOUR  LATEST  DATED  PROXY CARD WILL COUNT AT THE 
 ANNUAL MEETING.

    If you own shares in the name of a brokerage firm, only your broker can 
 vote your shares on your behalf and only after receiving your specific 
 instructions.  Please call your broker and instruct him/her to execute a BLUE 
 card on your behalf.  You should also promptly sign, date and mail your BLUE 
 card when you receive it from your broker.  Please do so for each separate 
 account you maintain.

    You should return your BLUE proxy card at once to ensure that your vote 
 is counted.  This will not prevent you from voting in person at the meeting 
 should you attend.

    If you have any questions or need assistance in voting your shares, please
 call D.F. King & Co., Inc., which is assisting us, toll-free at 
 1-800-714-3306.
 




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