IBS FINANCIAL CORP
DEFA14A, 1997-07-28
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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                         [IBSF LETTERHEAD]


                                                    July 28, 1997


             Y O U R   V O T E   I S   I M P O R T A N T !

Dear Stockholder:

     Your  vote FOR our nominees has not yet been received.  Our nominees -
Arthur J. Abramowitz  and  Thomas J.  Auchter - are well qualified and have
been unanimously approved by your Board of Directors.  Even Mr. Seidman has
previously expressed his belief that Mr. Abramowitz is well qualified.

EVERY VOTE COUNTS

     Your vote is very important, regardless  of  the  number of shares you
hold.  We urge you to sign and date the enclosed BLUE proxy  card  FOR  our
                                                 ----              ---
nominees and return it today in the enclosed postage-paid envelope.

YOUR BOARD IS COMMITTED TO ENHANCING STOCKHOLDER VALUE

     -  Quarterly dividends up by 150% in less than 3 years.
     -  Special  dividend of $.22 per share paid earlier this year (as
         adjusted for our 15% stock dividend).
     -  Value of stock  investment  up  over 140% in less than 3 years
         (counting dividends).
     -  Aggressive stock repurchases to reduce  our excess capital and
         increase our returns to current stockholders.
     -  Superior asset quality and low cost structure.


     We urge you to support us in our efforts to enhance  stockholder value
by returning the BLUE proxy card today.
                 ----





Thomas J. Auchter, Director and         Frank G. Lockhart, Retiring Director
 Nominee


John A. Borden, Director                Francis X. Lorbecki, Jr., Director


Paul W. Gleason, Director               Albert D. Stiles, Jr., Director


                  Joseph M. Ochman, Sr., Chairman,
                         President and CEO


<PAGE>



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                                IMPORTANT


    Your vote is important.  Regardless of the number of shares of IBS 
Financial common stock you own, please vote as recommended by your Board of 
Directors by taking these two simple steps:

 1.     PLEASE SIGN, DATE and PROMPTLY MAIL the enclosed BLUE proxy card in 
        the postage-paid envelope provided.


 2.     PLEASE DO NOT RETURN ANY WHITE PROXY CARDS sent to you by Seidman.


        IF YOU VOTED SEIDMAN'S PROXY CARD BEFORE RECEIVING YOUR IBS FINANCIAL  
 BLUE PROXY CARD, YOU HAVE EVERY RIGHT TO CHANGE YOUR VOTE  SIMPLY BY SIGNING,  
 DATING AND MAILING THE ENCLOSED BLUE PROXY CARD.  THIS WILL CANCEL YOUR  
 EARLIER  VOTE  SINCE  ONLY  YOUR  LATEST  DATED  PROXY CARD WILL COUNT AT THE 
 ANNUAL MEETING.

        If you own shares in the name of a brokerage firm, only your broker 
 can vote your shares on your behalf and only after receiving your specific 
 instructions.  Please call your broker and instruct him/her to execute a 
 BLUE card on your behalf.  You should also promptly sign, date and mail your 
 BLUE card when you receive it from your broker.  Please do so for each 
 separate account you maintain.

    You should return your BLUE proxy card at once to ensure that your vote 
 is counted.  This will not prevent you from voting in person at the meeting 
 should you attend.

    If you have any questions or need assitance in voting your shares, please
 call D.F. King & Co., Inc., which is assisting us, toll-free at 
 1-800-714-3306.

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