PINAULT PRINTEMPS REDOUTE SA ET AL
SC 14D1, 1999-03-16
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<PAGE>   1
 
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 16, 1999
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           -------------------------
 
                                 SCHEDULE 14D-1
           TENDER OFFER STATEMENT PURSUANT TO SECTION 14(d)(1) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                                      AND
 
                                  SCHEDULE 13D
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 8)*
                           -------------------------
 
                                  BRYLANE INC.
                           (NAME OF SUBJECT COMPANY)
 
                        BUTTONS ACQUISITION CORPORATION
                         PINAULT-PRINTEMPS-REDOUTE S.A.
                                   (BIDDERS)
 
                    COMMON STOCK, PAR VALUE $0.01 PER SHARE
                         (TITLE OF CLASS OF SECURITIES)
 
                                  117661 10 8
                     (CUSIP NUMBER OF CLASS OF SECURITIES)
 
<TABLE>
<S>                                                 <C>
                  SERGE WEINBERG                                      SERGE WEINBERG
       CHAIRMAN AND CHIEF EXECUTIVE OFFICER                  CHAIRMAN, CHIEF EXECUTIVE OFFICER
          PINAULT-PRINTEMPS-REDOUTE S.A.                               AND PRESIDENT
              18, PLACE HENRI BERGSON                         BUTTONS ACQUISITION CORPORATION
               75381 PARIS CEDEX 08                         C/O WACHTELL, LIPTON, ROSEN & KATZ
               011 33 1 44 90 61 00                                  51 W. 52ND STREET
                                                                    NEW YORK, NY 10019
                                                                      (212) 403-1000
</TABLE>
 
(NAME, ADDRESS AND TELEPHONE NUMBER OF PERSONS AUTHORIZED TO RECEIVE NOTICES AND
                      COMMUNICATIONS ON BEHALF OF BIDDERS)
                           -------------------------
 
                                WITH A COPY TO:
 
                              DAVID A. KATZ, ESQ.
                            JOSHUA R. CAMMAKER, ESQ.
                         WACHTELL, LIPTON, ROSEN & KATZ
                               51 W. 52ND STREET
                               NEW YORK, NY 10019
                                 (212) 403-1000
 
* This Statement also constitutes Amendment No. 8 to the Statement on Schedule
  13D of Pinault-Printemps-Redoute S.A. with respect to the Common Stock, par
  value $0.01 per share, of Brylane Inc. which may be deemed to be beneficially
  owned by Pinault-Printemps-Redoute S.A.
                           -------------------------
The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosure provided in a prior cover page. The information required in the
remainder of this cover page shall not be deemed to be "filed" for the purpose
of Section 18 of the Securities Exchange Act of 1934 (the "Act") or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
                           -------------------------
 
                           CALCULATION OF FILING FEE
 
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------
              TRANSACTION VALUATION**                              AMOUNT OF FILING FEE
- -------------------------------------------------------------------------------------------------------
<S>                                                 <C>
                   $231,941,770                                           $46,389
- -------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------
</TABLE>
 
** Calculated by multiplying $24.50, the per share tender offer price, by
   9,467,011, the sum of the 8,631,279 shares of Common Stock sought to be
   purchased in the Offer and the 835,732 shares of Common Stock subject to
   options outstanding as of March 8, 1999.
                           -------------------------
[ ] Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
    and identify the filing with which the offsetting fee was previously paid.
    Identify the previous filing by registration statement number, or the Form
    or Schedule and the date of its filing.
 
            AMOUNT PREVIOUSLY PAID:
 
            FILING PARTY:
 
     As Filed with the Securities and Exchange Commission on March 16, 1999
 
            FORM OR REGISTRATION NO.:
 
            DATE FILED:
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
<TABLE>
<S>        <C>                                                          <C>
- ---------------------------------------------------------------------------
  1        Name of Reporting Person 
           S.S or I.R.S. Identification No. of Person 
           BUTTON ACQUISITION CORPORATION 
           APPLIED FOR
- ---------------------------------------------------------------------------
  2        Check the Appropriate Box if a Member of a Group*
           (a) [ ]
           (b) [X]
- ---------------------------------------------------------------------------
  3        SEC Use Only
- ---------------------------------------------------------------------------
  4        Source of Funds*
           BK
- ---------------------------------------------------------------------------
  5        Check Box If Disclosure of Legal Proceedings is Required
           Pursuant to Items 2(e) or 2(f) [ ]
- ---------------------------------------------------------------------------
  6        Citizenship or Place of Organization 
           DELAWARE
- ---------------------------------------------------------------------------
  7        Aggregate Amount Beneficially Owned by Each Reporting Person
           0
- ---------------------------------------------------------------------------
  8        Check If the Aggregate Amount in Row (7) Excludes Certain
           Shares* [ ]
- ---------------------------------------------------------------------------
  9        Percent of Class Represented by Amount in Row (7)   
           0%
- ---------------------------------------------------------------------------
  10       Type of Reporting Person*
           CO
- ---------------------------------------------------------------------------
</TABLE>
 
- ---------------
 
* See instructions before filling out.
<PAGE>   3
 
<TABLE>
<S>        <C>                                                          <C>
- ---------------------------------------------------------------------------
  1        Name of Reporting Person
           S.S or I.R.S. Identification No. of Person 
           PINAULT-PRINTEMPS-REDOUTE S.A.
- ---------------------------------------------------------------------------
  2        Check the Appropriate Box if a Member of a Group* 
           (a) [ ]
           (b) [X]
- ---------------------------------------------------------------------------
  3        SEC Use Only
- ---------------------------------------------------------------------------
  4        Source of Funds* 
           BK
- ---------------------------------------------------------------------------
  5        Check Box If Disclosure of Legal Proceedings is Required
           Pursuant to Items 2(e) or 2(f) [ ]
- ---------------------------------------------------------------------------
  6        Citizenship or Place of Organization 
           FRANCE
- ---------------------------------------------------------------------------
  7        Aggregate Amount Beneficially Owned by Each Reporting Person
           8,617,017 SHARES OF COMMON STOCK
- ---------------------------------------------------------------------------
  8        Check If the Aggregate Amount in Row (7) Excludes Certain
           Shares* [ ]
- ---------------------------------------------------------------------------
  9        Percent of Class Represented by Amount in Row (7)   
           49.9%
- ---------------------------------------------------------------------------
  10       Type of Reporting Person* 
           HC, CO
- ---------------------------------------------------------------------------
</TABLE>
 
- ---------------
 
* See instructions before filling out.
 
                                        2
<PAGE>   4
 
     This tender offer statement on Schedule 14D-1 and Amendment No. 8 to the
Statement on Schedule 13D ("Tender Offer Statement") filed on April 13, 1998 by
Pinault-Printemps-Redoute S.A., a societe anonyme organized under the laws of
the Republic of France ("Parent"), is filed by Parent and Buttons Acquisition
Corporation, a Delaware corporation and an indirect wholly owned subsidiary of
Parent ("Purchaser"), and relates to the offer by Purchaser to purchase all of
the issued and outstanding shares of common stock, par value $0.01 per share
(the "Shares"), of Brylane Inc., a Delaware corporation (the "Company"), not
already beneficially owned by Parent, at a price of $24.50 per Share, net to the
seller in cash (the "Offer Price"), upon the terms and subject to the conditions
set forth in the Offer to Purchase, dated March 16, 1999 (the "Offer to
Purchase"), and in the related Letter of Transmittal (which, together with the
Offer to Purchase, each as amended or supplemented from time to time, constitute
the "Offer"), copies of which are attached hereto as Exhibits (a)(1) and (a)(2),
respectively.
 
ITEM 1.  SECURITY AND SUBJECT COMPANY.
 
     (a) The name of the subject company is Brylane Inc., a Delaware
corporation. The address of the Company's principal executive offices is 463
Seventh Avenue, New York, New York 10018.
 
     (b) The exact title of the class of equity securities being sought is
Shares of common stock, par value $0.01 per share, of the Company. The Company
has advised Purchaser that, as of February 27, 1999, 17,248,296 Shares were
issued and outstanding. The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- The Merger Agreement" and "THE TENDER OFFER -- Section 1. Terms of
the Offer" of the Offer to Purchase is incorporated herein by reference.
 
     (c) The information concerning the principal market in which the Shares are
traded and certain high and low sales prices for the Shares in such principal
market set forth in "THE TENDER OFFER -- Section 6. Price Range of Shares;
Dividends" of the Offer to Purchase is incorporated herein by reference.
 
ITEM 2.  IDENTITY AND BACKGROUND.
 
     (a)-(d) and (g) This Tender Offer Statement is filed by Parent and
Purchaser. The information concerning the name, state or other place of
organization, principal business and address of the principal office of Parent,
Purchaser and each person controlling Parent, and the information concerning the
name, business address, present principal occupation or employment and the name,
principal business and address of any corporation or other organization in which
such employment or occupation is conducted, material occupations, positions,
offices or employments during the last five years and citizenship of each of the
executive officers and directors of Parent, Purchaser and each person ultimately
in control of Parent or Purchaser is set forth under "INTRODUCTION," "THE TENDER
OFFER -- Section 8. Certain Information Concerning Parent and Purchaser" and
Schedule I to the Offer to Purchase and is incorporated herein by reference.
 
     (e) and (f) During the last five years, neither Purchaser, Parent, nor, to
the best knowledge of Purchaser and Parent, any person controlling Parent or
Purchaser or any of the persons listed in Schedule I to the Offer to Purchase
has been (i) convicted in a criminal proceeding (excluding traffic violations or
similar misdemeanors) or (ii) a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result of such proceeding
was or is subject to a judgment, decree or final order enjoining future
violations of, or prohibiting activities subject to, federal or state securities
laws or finding any violation of such laws.
 
ITEM 3.  PAST CONTACTS, TRANSACTIONS OR NEGOTIATIONS WITH THE SUBJECT COMPANY.
 
     (a) The information set forth under "SPECIAL FACTORS -- Background of the
Offer," "SPECIAL FACTORS -- The Merger Agreement," "SPECIAL FACTORS -- Interests
of Certain Persons in the Offer and the Merger" and "THE TENDER OFFER -- Section
8. Certain Information Concerning Parent and Purchaser" in the Offer to Purchase
is incorporated herein by reference.
 
     (b) The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Background of the Offer," "SPECIAL FACTORS -- Purpose and Structure
of the Offer; Reasons of Parent and Purchaser
 
                                        3
<PAGE>   5
 
for the Offer and the Merger," "SPECIAL FACTORS -- Position of Parent and
Purchaser Regarding Fairness of the Offer and the Merger," "SPECIAL
FACTORS -- Recommendation of the Company Board; Fairness of the Offer and
Merger," "SPECIAL FACTORS -- Plans for the Company; Certain Effects of the
Offer," "SPECIAL FACTORS -- The Merger Agreement," "THE TENDER OFFER -- Section
7. Certain Information Concerning the Company" and "THE TENDER OFFER -- Section
8. Certain Information Concerning Parent and Purchaser" of the Offer to Purchase
is incorporated herein by reference.
 
ITEM 4.  SOURCE AND AMOUNT OF FUNDS OR CONSIDERATION.
 
     (a)-(c) The information set forth under "SPECIAL FACTORS -- Background of
the Offer" and "THE TENDER OFFER -- Section 9. Financing of the Offer and the
Merger" of the Offer to Purchase is incorporated herein by reference.
 
ITEM 5.  PURPOSE OF THE TENDER OFFER AND PLANS OR PROPOSALS OF THE BIDDER.
 
     (a)-(e) The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Background of the Offer," "SPECIAL FACTORS -- Purpose and Structure
of the Offer; Reasons of Parent and Purchaser for the Offer and the Merger,"
"SPECIAL FACTORS -- Plans for the Company; Certain Effects of the Offer,"
"SPECIAL FACTORS -- The Merger Agreement" and "TENDER OFFER -- Section 10.
Dividends and Distributions" of the Offer to Purchase is incorporated herein by
reference.
 
     (f) and (g) The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Purpose and Structure of the Offer; Reasons of Parent and Purchaser
for the Offer and the Merger," "SPECIAL FACTORS -- Plans for the Company;
Certain Effects of the Offer" and "THE TENDER OFFER -- Section 11. Effect of the
Offer on the Market for the Shares; the New York Stock Exchange and Exchange Act
Registration" of the Offer to Purchase is incorporated herein by reference.
 
ITEM 6.  INTEREST IN SECURITIES OF THE SUBJECT COMPANY.
 
     (a) and (b) The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Background of the Offer," "SPECIAL FACTORS -- Interests of Certain
Persons in the Offer and the Merger" and "THE TENDER OFFER -- Section 8. Certain
Information Concerning Parent and Purchaser" of the Offer to Purchase is
incorporated herein by reference.
 
ITEM 7. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
        THE SUBJECT COMPANY'S SECURITIES.
 
     The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Background of the Offer," "SPECIAL FACTORS -- Purpose and Structure
of the Offer, Reasons of Parent and Purchaser for the Offer and the Merger,"
"SPECIAL FACTORS -- Plans for the Company; Certain Effects of the Offer,"
"SPECIAL FACTORS -- The Merger Agreement," "SPECIAL FACTORS -- Interests of
Certain Persons in the Offer and the Merger -- Beneficial Ownership of Shares"
and "THE TENDER OFFER -- Section 8. Certain Information Concerning Parent and
Purchaser" of the Offer to Purchase is incorporated herein by reference.
 
ITEM 8.  PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED.
 
     The information set forth under "INTRODUCTION," "SPECIAL
FACTORS -- Background of the Offer," "SPECIAL FACTORS -- Position of Parent and
Purchaser Regarding Fairness of the Offer and Merger" and "THE TENDER
OFFER -- Section 15. Fees and Expenses" of the Offer to Purchase is incorporated
herein by reference.
 
ITEM 9.  FINANCIAL STATEMENTS OF CERTAIN BIDDERS.
 
     The information set forth under "THE TENDER OFFER -- Section 8. Certain
Information Concerning Parent and Purchaser" of the Offer to Purchase is
incorporated herein by reference.
 
                                        4
<PAGE>   6
 
ITEM 10.  ADDITIONAL INFORMATION.
 
     (a) The information set forth under "SPECIAL FACTORS -- Interests of
Certain Persons in the Offer and the Merger" of the Offer to Purchase is
incorporated herein by reference.
 
     (b) and (c) The information set forth under "THE TENDER OFFER -- Section
14. Certain Legal Matters and Regulatory Approvals" of the Offer to Purchase is
incorporated herein by reference.
 
     (d) The information set forth under "THE TENDER OFFER -- Section 11. Effect
of the Offer on the Market for the Shares, the New York Stock Exchange and
Exchange Act Registration" of the Offer to Purchase is incorporated herein by
reference.
 
     (e) The information set forth under "THE TENDER OFFER -- Section 14.
Certain Legal Matters and Regulatory Approvals" of the Offer to Purchase is
incorporated herein by reference.
 
     (f) The information set forth in the Offer to Purchase, the Letter of
Transmittal and the Agreement and Plan of Merger, dated as of March 10, 1999, by
and among Purchaser, Parent and the Company, copies of which are attached hereto
as Exhibits (a)(1), (a)(2) and (c)(1), respectively, is incorporated herein by
reference.
 
ITEM 11.  MATERIAL TO BE FILED AS EXHIBITS.
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                            EXHIBIT NAME
- -------                          ------------
<S>      <C>
(a)(1)   Form of Offer to Purchase dated March 16, 1999.
(a)(2)   Form of Letter of Transmittal.
(a)(3)   Form of Notice of Guaranteed Delivery.
(a)(4)   Form of Letter from J.P. Morgan Securities Inc. to Brokers,
         Dealers, Commercial Banks, Trust Companies and Nominees.
(a)(5)   Form of Letter from Brokers, Dealers, Commercial Banks,
         Trust Companies and Nominees to Clients.
(a)(6)   Form of Guidelines for Certification of Taxpayer
         Identification Number on Substitute Form W-9.
(a)(7)   Summary Advertisement as published in The Wall Street
         Journal on March 16, 1999.
(a)(8)   Press Release issued by Parent and Purchaser on March 16,
         1999.
(a)(9)   Press Release issued by the Company on March 15, 1999.
(a)(10)  Joint Press Release issued by Parent and the Company on
         March 10, 1999 (incorporated by reference to Exhibit 2 to
         Amendment No. 7 to the Schedule 13D of Parent dated March
         10, 1999).
(a)(11)  English translation of Press Release issued by Parent on
         March 10, 1999 (incorporated by reference to Exhibit 3 to
         Amendment No. 7 to the Schedule 13D of Parent dated March
         10, 1999).
(a)(12)  Press Release issued by Parent on March 10, 1999.
(a)(13)  Press Release issued by the Company on December 2, 1998
         (incorporated by reference to Exhibit 10.99 to the Form 10-Q
         of the Company for the period ended October 31, 1998).
(a)(14)  Press Release issued by Parent on December 2, 1998
         (incorporated by reference to Exhibit 4 to Amendment No. 5
         to the Schedule 13D of Parent dated December 2, 1998).
(a)(15)  Proposal Letter dated December 2, 1998 to the Company from
         Parent (incorporated by reference to Exhibit 5 to Amendment
         No. 5 to the Schedule 13D of Parent dated December 2, 1998).
(c)(1)   Agreement and Plan of Merger dated as of March 10, 1999, by
         and among Purchaser, Parent and the Company. (Included as
         Schedule IV to the Offer to Purchase. See Exhibit(a)(1)).
(c)(2)   Stock Purchase Agreement, dated as of February 19, 1998,
         among FS Equity Partners II, L.P., FS Equity Partners III,
         L.P. and FS Partners International, L.P. and Parent
         (incorporated by reference to Exhibit 99.1 to the Company's
         Report on Form 8-K dated March 4, 1998).
</TABLE>
 
                                        5
<PAGE>   7
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                            EXHIBIT NAME
- -------                          ------------
<S>      <C>
(c)(3)   Stock Purchase Agreement, dated as of February 19, 1998,
         between M&P Distributing Co. and Parent (incorporated by
         reference to Exhibit 99.2 of the Company's Report on Form
         8-K dated March 4, 1998).
(c)(4)   Stock Purchase Agreement, dated as of April 3, 1998, between
         Leeway & Co. and Parent (incorporated by reference to
         Exhibit 4 to the Schedule 13D of Parent, dated April 13,
         1998).
(c)(5)   Stock Purchase Agreement, dated as of April 3, 1998, between
         Bell Atlantic Master Trust and Parent (incorporated by
         reference to Exhibit 5 to the Schedule 13D of Parent, dated
         April 13, 1998).
(c)(6)   Governance Agreement, dated as of April 3, 1998, among the
         Company and Parent (incorporated by reference to Exhibit 6
         to the Schedule 13D of Parent, dated April 13, 1998).
(c)(7)   Registration Rights Agreement, dated as of April 3, 1998,
         among the Company and Parent (incorporated by reference to
         Exhibit 7 to the Schedule 13D of Parent, dated April 13,
         1998).
(g)(1)   Complaint Filed in Yassin v. Brylane Inc., et. al., Civil
         Action No. 16819NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(2)   Complaint Filed in Goldplate Holdings, Inc. v. Canzone, et.
         al., Civil Action No. 16820NC (Court of Chancery of the
         State of Delaware, New Castle County).
(g)(3)   Complaint Filed in Lisa v. Brylane Inc., et. al., Civil
         Action No. 16821NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(4)   Complaint Filed in Manson v. Brylane Inc., et. al., Civil
         Action No. 16823NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(5)   Complaint Filed in Wit v. Brylane Inc., et. al., Civil
         Action No. 16824NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(6)   Complaint Filed in Crandon Capital Partners v. Canzone, et.
         al., Civil Action No. 16825NC (Court of Chancery of the
         State of Delaware, New Castle County).
(g)(7)   Complaint Filed in Falk v. Weinberg, et. al., Civil Action
         No. 16827NC (Court of Chancery of the State of Delaware, New
         Castle County).
(g)(8)   Complaint Filed in Patlis v. Brylane Inc., et. al., Civil
         Action No. 16829NC (Court of Chancery of the State of
         Delaware, New Castle County).
</TABLE>
 
                                        6
<PAGE>   8
 
     After due inquiry and to the best of my knowledge and belief, each of the
undersigned hereby certifies that the information set forth in this statement is
true, complete and correct.
 
March 16, 1999
 
                                          PINAULT-PRINTEMPS-REDOUTE S.A.
 
                                          By:      /s/ SERGE WEINBERG
                                            ------------------------------------
                                            Name: Serge Weinberg
                                            Title: Chairman and Chief Executive
                                              Officer
 
                                          BUTTONS ACQUISITION CORPORATION
 
                                          By:      /s/ SERGE WEINBERG
                                            ------------------------------------
                                            Name: Serge Weinberg
                                            Title: Chairman and Chief Executive
                                              Officer
 
                                        7
<PAGE>   9
 
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                            EXHIBIT NAME
- -------                          ------------
<S>      <C>
(a)(1)   Form of Offer to Purchase dated March 16, 1999.
(a)(2)   Form of Letter of Transmittal.
(a)(3)   Form of Notice of Guaranteed Delivery.
(a)(4)   Form of Letter from J.P. Morgan Securities Inc. to Brokers,
         Dealers, Commercial Banks, Trust Companies and Nominees.
(a)(5)   Form of Letter from Brokers, Dealers, Commercial Banks,
         Trust Companies and Nominees to Clients.
(a)(6)   Form of Guidelines for Certification of Taxpayer
         Identification Number on Substitute Form W-9.
(a)(7)   Summary Advertisement as published in The Wall Street
         Journal on March 16, 1999.
(a)(8)   Press Release issued by Parent and Purchaser on March 16,
         1999.
(a)(9)   Press Release issued by the Company on March 15, 1999.
(a)(10)  Joint Press Release issued by Parent and the Company on
         March 10, 1999 (incorporated by reference to Exhibit 2 to
         Amendment No. 7 to the Schedule 13D of Parent dated March
         10, 1999).
(a)(11)  English translation of Press Release issued by Parent on
         March 10, 1999 (incorporated by reference to Exhibit 3 to
         Amendment No. 7 to the Schedule 13D of Parent dated March
         10, 1999).
(a)(12)  Press Release issued by Parent on March 10, 1999.
(a)(13)  Press Release issued by the Company on December 2, 1998
         (incorporated by reference to Exhibit 10.99 to the Form 10-Q
         of the Company for the period ended October 31, 1998).
(a)(14)  Press Release issued by Parent on December 2, 1998
         (incorporated by reference to Exhibit 4 to Amendment No. 5
         to the Schedule 13D of Parent dated December 2, 1998).
(a)(15)  Proposal Letter dated December 2, 1998 to the Company from
         Parent (incorporated by reference to Exhibit 5 to Amendment
         No. 5 to the Schedule 13D of Parent dated December 2, 1998).
(c)(1)   Agreement and Plan of Merger dated as of March 10, 1999, by
         and among Purchaser, Parent and the Company. (Included as
         Schedule IV to the Offer to Purchase. See Exhibit(a)(1)).
(c)(2)   Stock Purchase Agreement, dated as of February 19, 1998,
         among FS Equity Partners II, L.P., FS Equity Partners III,
         L.P. and FS Partners International, L.P. and Parent
         (incorporated by reference to Exhibit 99.1 to the Company's
         Report on Form 8-K dated March 4, 1998).
(c)(3)   Stock Purchase Agreement, dated as of February 19, 1998,
         between M&P Distributing Co. and Parent (incorporated by
         reference to Exhibit 99.2 of the Company's Report on Form
         8-K dated March 4, 1998).
(c)(4)   Stock Purchase Agreement, dated as of April 3, 1998, between
         Leeway & Co. and Parent (incorporated by reference to
         Exhibit 4 to the Schedule 13D of Parent, dated April 13,
         1998).
(c)(5)   Stock Purchase Agreement, dated as of April 3, 1998, between
         Bell Atlantic Master Trust and Parent (incorporated by
         reference to Exhibit 5 to the Schedule 13D of Parent, dated
         April 13, 1998).
(c)(6)   Governance Agreement, dated as of April 3, 1998, among the
         Company and Parent (incorporated by reference to Exhibit 6
         to the Schedule 13D of Parent, dated April 13, 1998).
(c)(7)   Registration Rights Agreement, dated as of April 3, 1998,
         among the Company and Parent (incorporated by reference to
         Exhibit 7 to the Schedule 13D of Parent, dated April 13,
         1998).
(g)(1)   Complaint Filed in Yassin v. Brylane Inc., et. al., Civil
         Action No. 16819NC (Court of Chancery of the State of
         Delaware, New Castle County).
</TABLE>
<PAGE>   10
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                            EXHIBIT NAME
- -------                          ------------
<S>      <C>
(g)(2)   Complaint Filed in Goldplate Holdings, Inc. v. Canzone, et.
         al., Civil Action No. 16820NC (Court of Chancery of the
         State of Delaware, New Castle County).
(g)(3)   Complaint Filed in Lisa v. Brylane Inc., et. al., Civil
         Action No. 16821NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(4)   Complaint Filed in Manson v. Brylane Inc., et. al., Civil
         Action No. 16823NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(5)   Complaint Filed in Wit v. Brylane Inc., et. al., Civil
         Action No. 16824NC (Court of Chancery of the State of
         Delaware, New Castle County).
(g)(6)   Complaint Filed in Crandon Capital Partners v. Canzone, et.
         al., Civil Action No. 16825NC (Court of Chancery of the
         State of Delaware, New Castle County).
(g)(7)   Complaint Filed in Falk v. Weinberg, et. al., Civil Action
         No. 16827NC (Court of Chancery of the State of Delaware, New
         Castle County).
(g)(8)   Complaint Filed in Patlis v. Brylane Inc., et. al., Civil
         Action No. 16829NC (Court of Chancery of the State of
         Delaware, New Castle County).
</TABLE>

<PAGE>   1
 
                           OFFER TO PURCHASE FOR CASH
 
                     ALL OUTSTANDING SHARES OF COMMON STOCK
                                       OF
 
                                  BRYLANE INC.
                                       AT
                          $24.50 NET PER SHARE IN CASH
                                       BY
 
                        BUTTONS ACQUISITION CORPORATION
                           A WHOLLY OWNED SUBSIDIARY
                                       OF
 
                         PINAULT-PRINTEMPS-REDOUTE S.A.
 
  THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY
         TIME, ON MONDAY, APRIL 12, 1999, UNLESS THE OFFER IS EXTENDED.
 
BUTTON ACQUISITION CORPORATION, A DELAWARE CORPORATION ("PURCHASER") AND AN
INDIRECT WHOLLY OWNED SUBSIDIARY OF PINAULT-PRINTEMPS-REDOUTE S.A., A FRENCH
SOCIETE ANONYME ("PARENT"), IS OFFERING TO PURCHASE ALL OF THE OUTSTANDING
SHARES OF COMMON STOCK, PAR VALUE $0.01 PER SHARE (THE "SHARES"), OF BRYLANE
INC., A DELAWARE CORPORATION (THE "COMPANY"), NOT BENEFICIALLY OWNED BY PARENT
AT A PRICE OF $24.50 PER SHARE, NET TO THE SELLER IN CASH, WITHOUT INTEREST
THEREON, UPON THE TERMS AND SUBJECT TO THE CONDITIONS SET FORTH IN THIS OFFER TO
PURCHASE AND THE RELATED LETTER OF TRANSMITTAL (WHICH TOGETHER, AS AMENDED OR
SUPPLEMENTED FROM TIME TO TIME, CONSTITUTE THE "OFFER").
 
THE OFFER IS CONDITIONED UPON, AMONG OTHER THINGS, THERE BEING VALIDLY TENDERED
AND NOT PROPERLY WITHDRAWN PRIOR TO THE EXPIRATION OF THE OFFER, THAT NUMBER OF
SHARES WHICH, WHEN AGGREGATED WITH THE SHARES CURRENTLY BENEFICIALLY OWNED BY
PARENT, REPRESENT AT LEAST 90% OF THE TOTAL NUMBER OF OUTSTANDING SHARES ON A
FULLY DILUTED BASIS, ON THE DATE OF PURCHASE; PROVIDED, THAT, IF THE OFFER IS
EXTENDED PAST APRIL 12, 1999, PURCHASER MAY, IF IT AMENDS THE OFFER TO SO
PROVIDE, ACCEPT FOR PAYMENT OR PAY FOR TENDERED SHARES WHICH, WHEN AGGREGATED
WITH THE SHARES CURRENTLY BENEFICIALLY OWNED BY PARENT, REPRESENT AT LEAST 75%
OF THE TOTAL NUMBER OF OUTSTANDING SHARES ON A FULLY DILUTED BASIS ON THE DATE
OF PURCHASE. SEE "THE TENDER OFFER--SECTION 12. CERTAIN CONDITIONS OF THE
OFFER."
 
THE BOARD OF DIRECTORS OF THE COMPANY, BASED UPON, AMONG OTHER THINGS, THE
UNANIMOUS RECOMMENDATION OF A COMMITTEE OF THE BOARD OF DIRECTORS COMPRISED OF
THE THREE INDEPENDENT DIRECTORS, HAS UNANIMOUSLY DETERMINED THAT EACH OF THE
OFFER AND THE MERGER (AS DEFINED BELOW) IS FAIR TO, AND IN THE BEST INTERESTS
OF, THE STOCKHOLDERS OF THE COMPANY (OTHER THAN PURCHASER AND PARENT) AND HAS
APPROVED THE OFFER, THE MERGER AND THE MERGER AGREEMENT (AS DEFINED BELOW), AND
RECOMMENDS THAT STOCKHOLDERS ACCEPT THE OFFER AND TENDER THEIR SHARES PURSUANT
TO THE OFFER. SEE "SPECIAL FACTORS--RECOMMENDATION OF THE COMPANY BOARD;
FAIRNESS OF THE OFFER AND THE MERGER."
 
The Shares are listed on the New York Stock Exchange, Inc. (the "NYSE") under
the symbol "BYL". On March 9, 1999, the last full day of trading prior to the
announcement of the execution of the Merger Agreement, the closing price on the
NYSE Composite Tape was $21.4375 per share. On March 15, 1999, the last full
trading day prior to the commencement of the Offer, the closing price on the
NYSE was $24.25 per share. Stockholders are urged to obtain a current market
quotation for the Shares.
 
                                   IMPORTANT
 
ANY STOCKHOLDER DESIRING TO TENDER ALL OR ANY PORTION OF SUCH STOCKHOLDER'S
SHARES SHOULD EITHER (A) COMPLETE AND SIGN THE LETTER OF TRANSMITTAL ACCOMPANIED
HEREWITH (OR A MANUALLY SIGNED FACSIMILE THEREOF) IN ACCORDANCE WITH THE
INSTRUCTIONS IN THE LETTER OF TRANSMITTAL, AND MAIL OR DELIVER IT TOGETHER WITH
THE CERTIFICATE(S) EVIDENCING TENDERED SHARES AND ANY OTHER REQUIRED DOCUMENTS,
TO CHASEMELLON SHAREHOLDER SERVICES LLC (THE "DEPOSITORY") (AT THE DEPOSITORY'S
ADDRESS SET FORTH ON THE BACK COVER OF THIS OFFER TO PURCHASE) OR TENDER SUCH
SHARES PURSUANT TO THE PROCEDURE FOR BOOK-ENTRY TRANSFER SET FORTH IN "THE
TENDER OFFER--SECTION 3. PROCEDURES FOR TENDERING SHARES" OR (B) REQUEST SUCH
STOCKHOLDER'S BROKER, DEALER, COMMERCIAL BANK, TRUST COMPANY OR OTHER NOMINEE TO
EFFECT THE TRANSACTION FOR SUCH STOCKHOLDER. A HOLDER WHOSE SHARES ARE
REGISTERED IN THE NAME OF A BROKER, DEALER, COMMERCIAL BANK, TRUST COMPANY OR
OTHER NOMINEE MUST CONTACT SUCH BROKER, DEALER, COMMERCIAL BANK, TRUST COMPANY,
OR OTHER NOMINEE IF SUCH HOLDER DESIRES TO TENDER SUCH SHARES.
 
Any stockholder who desires to tender Shares and whose certificates evidencing
such Shares are not immediately available, or who cannot comply with the
procedure for book-entry transfer on a timely basis, may tender such Shares by
following the procedure for guaranteed delivery set forth in "THE TENDER
OFFER--Section 3. Procedures for Tendering Shares."
 
Questions and requests for assistance and additional copies of this Offer to
Purchase, the Letter of Transmittal, the Notice of Guaranteed Delivery and the
other related materials may be directed to MacKenzie Partners, Inc. or J.P.
Morgan Securities Inc. at their respective addresses and telephone numbers set
forth on the back cover of this Offer to Purchase. Additional copies of this
Offer to Purchase, the Letter of Transmittal and the other tender offer
materials may also be obtained from brokers, dealers, commercial banks or trust
companies.
                            ------------------------
 
THIS TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE FAIRNESS OR MERITS OF
SUCH TRANSACTION NOR UPON THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED
IN THIS OFFER TO PURCHASE. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.
                            ------------------------
 
                      The Dealer Manager for the Offer is:
 
                               J.P. MORGAN & CO.
March 16, 1999
<PAGE>   2
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                               PAGE
<S>                                            <C>
INTRODUCTION...............................      1
SPECIAL FACTORS............................      3
  Background of the Offer..................      3
     Business of the Company...............      3
     History and Background of the Company
       and Arrangements between the
       Company, Parent and Purchaser.......      3
  Position of Parent and Purchaser
     Regarding Fairness of the Offer and
     the Merger............................      8
     Position of Parent and Purchaser......      8
     J.P. Morgan Reports...................      9
  Recommendation of the Company Board;
     Fairness of the Offer and the
     Merger................................     12
     Recommendation of the Special
       Committee and the Company Board.....     12
     Opinion of Bear Stearns...............     14
  Certain Financial Projections
     (Unaudited)...........................     17
  Cautionary Statement Concerning
     Forward-Looking Statements............     20
  Purpose and Structure of the Offer;
     Reasons of Parent and Purchaser for
     the Offer and the Merger..............     20
  Plans for the Company; Certain Effects of
     the Offer.............................     20
  Rights of Stockholders in the Offer and
     the Merger; Appraisal Rights..........     22
  The Merger Agreement.....................     22
     The Offer.............................     22
     The Merger; Effect of the Merger......     23
     Conduct of Business of the Company....     24
     Covenants.............................     25
     Representations and Warranties........     25
     Conditions to the Merger..............     26
     Termination...........................     26
     Amendment and Waiver..................     27
     Fees and Expenses.....................     27
     Conditions to the Offer...............     27
  Interests of Certain Persons in the Offer
     and the Merger........................     28
     Related Party Transactions............     28
     Beneficial Ownership of Shares........     30
THE TENDER OFFER...........................     32
   1. Terms of the Offer...................     32
   2. Acceptance for Payment and Payment...     32
   3. Procedures for Tendering Shares......     33
          Physical Delivery of
            Certificates...................     33
          Book-Entry Transfer..............     33
          Notice of Guaranteed Delivery....     34
</TABLE>
 
<TABLE>
<CAPTION>
                                               PAGE
<S>                                            <C>
          General Timing...................     34
   4. Withdrawal Rights....................     35
   5. Certain United States Federal Income
        Tax Consequences...................     35
   6. Price Range of Shares; Dividends.....     36
   7. Certain Information Concerning the
     Company...............................     36
          General..........................     36
          Financial Information............     37
          Recent Financial Results.........     43
   8. Certain Information Concerning Parent
        and Purchaser......................     44
   9. Financing of the Offer and the
     Merger................................     45
  10. Dividends and Distributions..........     45
  11. Effect of the Offer on the Market for
        the Shares; the New York Stock
        Exchange and Exchange Act
        Registration.......................     45
  12. Certain Conditions of the Offer......     46
  13. Extension of Tender Period;
        Amendment; Termination.............     47
  14. Certain Legal Matters and Regulatory
        Approvals..........................     48
          General..........................     48
          State Takeover Laws..............     48
          Antitrust........................     48
          Litigation.......................     49
  15. Fees and Expenses....................     49
  16. Miscellaneous........................     50
</TABLE>
 
<TABLE>
<S>          <C>
SCHEDULE I   LIST OF DIRECTORS AND EXECUTIVE
             OFFICERS OF PARENT, PURCHASER,
             ARTEMIS, S.A., S.C.A. FINANCIERE,
             PINAULT AND REDCATS S.A.
SCHEDULE II  OPINION OF BEAR STEARNS, FINANCIAL
             ADVISOR OF THE SPECIAL COMMITTEE OF
             BRYLANE INC.
SCHEDULE     DELAWARE GENERAL CORPORATION LAW
  III        SECTION 262 REGARDING DISSENTERS'
             RIGHTS.
SCHEDULE IV  AGREEMENT AND PLAN OF MERGER, DATED
             AS OF MARCH 10, 1999, BY AND AMONG
             PINAULT-PRINTEMPS-REDOUTE S.A.,
             BUTTONS ACQUISITION CORPORATION AND
             BRYLANE INC.
SCHEDULE V   REPORT OF INDEPENDENT ACCOUNTANTS
             AND AUDITED FINANCIAL STATEMENTS
             (AND RELATED NOTES) OF BRYLANE INC.
SCHEDULE VI  REPORT OF INDEPENDENT ACCOUNTANTS
             AND UNAUDITED FINANCIAL STATEMENTS
             (AND RELATED NOTES) OF BRYLANE INC.
</TABLE>
 
                                        i
<PAGE>   3
 
To the Holders of Common Stock of Brylane Inc.:
 
                                  INTRODUCTION
 
Buttons Acquisition Corporation., a Delaware corporation ("Purchaser") and an
indirect wholly owned subsidiary of Pinault-Printemps-Redoute S.A., a societe
anonyme organized and existing under the laws of the Republic of France
("Parent"), hereby offers to purchase all issued and outstanding shares of
common stock, par value $0.01 per share (the "Shares"), of Brylane Inc., a
Delaware corporation (the "Company"), not beneficially owned by Parent, at a
price of $24.50 per Share, net to the seller in cash (the "Offer Price"), upon
the terms and subject to the conditions set forth in this Offer to Purchase and
in the related Letter of Transmittal (which together, as amended or supplemented
from time to time, constitute the "Offer").
 
The Company is a Delaware corporation listed on the New York Stock Exchange,
Inc. ("NYSE"). Parent, a French company listed on the Paris Bourse, currently
beneficially owns approximately 49.9% of the outstanding Shares. Prior to the
consummation of the Offer, Purchaser, by operation of law or otherwise, will
acquire the Shares held by another subsidiary of Parent. The Company is the
nation's leading specialty catalog retailer of value-priced apparel with a
portfolio of catalogs.
 
Tendering holders of Shares (the "Stockholders") will not be obligated to pay
brokerage fees or commissions or, except as otherwise provided in Instruction 6
of the Letter of Transmittal, stock transfer taxes with respect to the purchase
of the Shares by Purchaser pursuant to the Offer. Purchaser and Parent will pay
all charges and expenses of J.P. Morgan Securities Inc. ("J.P. Morgan"), which
is acting as the Dealer Manager (in such capacity, the "Dealer Manager"),
ChaseMellon Shareholder Services LLC, as Depositary (in such capacity, the
"Depositary"), and MacKenzie Partners, Inc., as Information Agent (in such
capacity, the "Information Agent"), incurred in connection with the Offer. See
"THE TENDER OFFER--Section 15. Fees and Expenses."
 
THE OFFER IS CONDITIONED UPON, AMONG OTHER THINGS, THERE BEING VALIDLY TENDERED
AND NOT PROPERLY WITHDRAWN PRIOR TO THE EXPIRATION OF THE OFFER, THAT NUMBER OF
SHARES WHICH, WHEN AGGREGATED WITH THE SHARES CURRENTLY BENEFICIALLY OWNED BY
PARENT, REPRESENT AT LEAST 90% OF THE TOTAL NUMBER OF OUTSTANDING SHARES, ON A
FULLY DILUTED BASIS, ON THE DATE OF PURCHASE; PROVIDED, THAT, IF THE OFFER IS
EXTENDED PAST APRIL 12, 1999, PURCHASER MAY, IF IT AMENDS THE OFFER TO SO
PROVIDE, ACCEPT FOR PAYMENT OR PAY FOR TENDERED SHARES, WHICH WHEN AGGREGATED
WITH THE SHARES CURRENTLY BENEFICIALLY OWNED BY PARENT, REPRESENT AT LEAST 75%
OF THE TOTAL NUMBER OF OUTSTANDING SHARES, ON A FULLY DILUTED BASIS, ON THE DATE
OF PURCHASE (THE "MINIMUM CONDITION"). SEE "THE TENDER OFFER--SECTION 12.
CERTAIN CONDITIONS OF THE OFFER." THE MINIMUM CONDITION CANNOT BE WAIVED BY
PARENT OR PURCHASER.
 
THE BOARD OF DIRECTORS OF THE COMPANY (THE "COMPANY BOARD"), BASED UPON, AMONG
OTHER THINGS, THE UNANIMOUS RECOMMENDATION OF A COMMITTEE OF THE BOARD OF
DIRECTORS COMPRISED OF THE THREE INDEPENDENT DIRECTORS (THE "SPECIAL
COMMITTEE"), HAS UNANIMOUSLY DETERMINED THAT EACH OF THE OFFER AND THE MERGER
(AS DEFINED BELOW) IS FAIR TO, AND IN THE BEST INTERESTS OF, THE STOCKHOLDERS OF
THE COMPANY (OTHER THAN PURCHASER AND PARENT) AND HAS APPROVED THE OFFER, THE
MERGER AND THE MERGER AGREEMENT (AS DEFINED BELOW) AND RECOMMENDS THAT
STOCKHOLDERS ACCEPT THE OFFER AND TENDER THEIR SHARES TO PURCHASER PURSUANT TO
THE OFFER. SEE "SPECIAL FACTORS--RECOMMENDATION OF THE COMPANY BOARD; FAIRNESS
OF THE OFFER AND THE MERGER."
 
The Offer is being made pursuant to the Agreement and Plan of Merger, dated as
of March 10, 1999, by and among Purchaser, Parent and the Company (the "Merger
Agreement"). The Merger Agreement provides, among other things, that, following
the purchase of Shares pursuant to the Offer and upon the terms and subject to
the conditions set forth in the Merger Agreement and in accordance with the
relevant provisions of the Delaware Corporation Law (the "DGCL"), Purchaser will
be merged with and into the Company (the "Merger"). Following consummation of
the Merger, the Company will continue as the surviving corporation in the Merger
(the "Surviving Corporation") and will be an indirect wholly owned subsidiary of
Parent. At the effective time of the Merger (the "Effective Time"), each Share
issued and outstanding immediately prior to the Effective Time (other than
Shares held by Purchaser, Parent, any wholly owned subsidiary of Parent or
Purchaser, in the treasury of the Company or by any wholly owned subsidiary of
the Company or the Shares, if any, held by Dissenting Stockholders (as defined
below)) will be converted into the right to receive, in cash, an amount equal to
the Offer Price, without interest.
<PAGE>   4
 
The consummation of the Merger is subject to the satisfaction or waiver of
certain conditions, including, if required by law, the approval and adoption of
the Merger Agreement by the requisite vote of stockholders of the Company (the
"Stockholders"). See "SPECIAL FACTORS--The Merger Agreement." Under the DGCL,
except as otherwise described below, the Merger must be approved by the
affirmative vote of a majority of the Shares entitled to vote on a proposal to
approve the Merger at a duly convened meeting of the Stockholders. However,
pursuant to the DGCL, if Purchaser acquires, pursuant to the Offer and
otherwise, at least 90% of the then outstanding Shares, Parent will be able to
cause the Merger to become effective without the approval of the Stockholders.
The Minimum Condition at the Initial Expiration Date is 90% of the total number
of outstanding Shares on a fully diluted basis. If the Minimum Condition is not
met at the Initial Expiration Date, Purchaser may, but is not obligated to,
reduce the Minimum Condition to as low as 75% of the total number of outstanding
Shares on a fully diluted basis. There can be no assurance that Purchaser will
reduce the Minimum Condition if it is not satisfied at the Initial Expiration
Date.
 
In the event that Purchaser acquires at least 90% of the then outstanding Shares
(including Shares beneficially owned by Purchaser), Parent intends to take all
necessary and appropriate action under the DGCL to cause the Merger to become
effective as soon as practicable after such acquisition, without approval of the
Stockholders. See "SPECIAL FACTORS--The Merger Agreement." If, however,
Purchaser does not acquire 90% of the then outstanding Shares (including Shares
beneficially owned by Parent), and a vote of the Stockholders is required under
the DGCL to consummate the Merger, a significantly longer period of time will be
required to effect the Merger. THEREFORE, IF PURCHASER DOES NOT ACQUIRE 90% OF
THE THEN OUTSTANDING SHARES (INCLUDING SHARES BENEFICIALLY OWNED BY PARENT),
PARENT WILL BE UNABLE TO CONSUMMATE A "SHORT-FORM" MERGER, AND, DUE TO THE
REQUIREMENTS OF THE DGCL, CONSUMMATION OF THE MERGER WOULD BE DELAYED.
 
The Company has represented to Parent and Purchaser that the authorized capital
stock of the Company consists of 40,000,000 Shares and 1,000,000 shares of
Preferred Stock, par value $.01 per share (the "Preferred Stock"). As of the
close of business on February 27, 1999, 17,248,296 Shares were issued and
outstanding, and 3,740,800 Shares were held in treasury. No shares of Preferred
Stock are issued and outstanding. The Company has no Shares reserved for
issuance, except that, as of March 8, 1999, there were 835,732 Shares reserved
for issuance pursuant to outstanding options to purchase Shares ("Options")
granted under the Company's stock option and similar plans (collectively, the
"Stock Plans"). As of March 8, 1999, the Company has outstanding Options to
purchase 835,732 Shares. As of March 8, 1998, there were approximately 121
record holders of Shares.
 
Parent currently beneficially owns 8,617,017 Shares, equal to approximately
49.9% of the total number of Shares issued and outstanding as of February 27,
1999. As a result of the 17,248,296 Shares outstanding, the outstanding options
to acquire 835,732 Shares and Parent's beneficial ownership of 8,617,017 Shares,
the Minimum Condition at the Initial Expiration Date will be satisfied if
7,658,609 Shares are validly tendered in the Offer and not properly withdrawn.
If after the Initial Expiration Date, the Minimum Condition is reduced to 75% of
the outstanding Shares on a fully diluted basis, the Minimum Condition will be
satisfied if 4,946,004 Shares are validly tendered in the Offer and not properly
withdrawn.
 
The purpose of the Offer and the Merger is to facilitate the acquisition of all
of the remaining Shares for cash and, thereby, enable Parent to acquire 100% of
the outstanding Shares.
 
Parent and Purchaser believe that the consideration to be received by the
Stockholders (other than Parent and Purchaser) pursuant to the Offer and the
Merger is fair to such Stockholders. See "SPECIAL FACTORS--Position of Parent
and Purchaser Regarding Fairness of the Offer and the Merger--Position of Parent
and Purchaser."
 
Bear, Stearns & Co. Inc. ("Bear Stearns"), the Special Committee's financial
advisor, has delivered a written opinion to the Special Committee, dated March
9, 1999, to the effect that, subject to the assumptions and limitations set
forth in the opinion, as of the date thereof, the $24.50 per Share cash
consideration to be received by Stockholders (other than Parent, the Company and
any of their respective wholly owned subsidiaries) in the Offer and the Merger
pursuant to the Merger Agreement is fair to such holders from a financial point
of view. See "SPECIAL FACTORS--Recommendation of the Company Board; Fairness of
the Offer and the Merger--Opinion of Bear Stearns" for further information
concerning the opinion of Bear Stearns.
 
Termination of Registration of Shares.  It is the present intention of Purchaser
to seek to cause the Company to make an application for the termination of the
registration of Shares under the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), as soon as possible after the purchase of Shares pursuant
to the Offer if the requirements for termination of such registration are met.
See "THE TENDER OFFER--Section 11. Effect of the Offer on the Market for the
Shares; the New York Stock Exchange and Exchange Act Registration."
 
THIS OFFER TO PURCHASE AND THE RELATED LETTER OF TRANSMITTAL, TOGETHER WITH THE
SCHEDULE 14D-9 (AS DEFINED BELOW) ISSUED ON BEHALF OF THE SPECIAL COMMITTEE AND
THE COMPANY BOARD, CONTAIN IMPORTANT INFORMATION WHICH SHOULD BE READ CAREFULLY
BEFORE ANY DECISION IS MADE WITH RESPECT TO THE OFFER.
 
                                        2
<PAGE>   5
 
                                SPECIAL FACTORS
 
BACKGROUND OF THE OFFER
 
Business of the Company
 
The Company is the nation's leading specialty catalog retailer of value-priced
apparel, with catalogs that target consumers of both special and regular size
apparel. Through its Lane Bryant and Roaman's catalogs, the Company is the
leading catalog retailer of women's special size apparel (sizes 14 through 56),
and, through its KingSize catalog, is a leading catalog retailer of men's
special size apparel (sizes XL to 9XL). The Company's Chadwick's of Boston
catalog division ("Chadwick's"), which the Company acquired in December 1996, is
the nation's largest off-price women's catalog retailer, and offers a broad
selection of high quality apparel at prices typically 25% to 50% below the
regular prices of department and specialty retail stores. The Company also
reaches the women's regular size apparel market (sizes 4 to 18) through its
Lerner catalog. In addition, the Company has recently introduced and continues
to develop several new catalog concepts. The Company successfully launched the
Bridgewater catalog (regular size women's, men's and children's apparel) in
fiscal 1996 and Jessica London (off-price special size women's apparel) and
Brett (regular size men's apparel) catalogs in fiscal 1997. The Company also
markets apparel to some of these same customer segments through three catalogs
which it distributes under the "Sears" name to customers of Sears, Roebuck and
Co. under an exclusive licensing arrangement with Sears Shop at Home Services,
Inc.
 
The Company's merchandising strategy is to provide value-priced apparel with a
consistent quality and fit, to concentrate on apparel with limited fashion risk,
and to offer a broad selection of sizes, styles and colors.
 
History and Background of the Company and Arrangements between the Company,
Parent and Purchaser
 
The Company's catalog retail business dates back to the mailing of the first
Lane Bryant catalog in 1924 and the first Roaman's catalog in the 1940s. Both
Lane Bryant and Roaman's were acquired by The Limited, Inc. ("The Limited") in
the early 1980s. In 1985, the Lerner catalog business was launched to capitalize
on the "Lerner" name, which had developed as The Limited's Lerner retail store
operations grew to over 800 stores during the 1980s. On August 30, 1993,
affiliates of Freeman Spogli & Co. Incorporated, a private investment firm
("FS&Co."), and The Limited formed a partnership (the "Partnership") to acquire
these catalog businesses. FS&Co., together with certain members of the Company's
management, acquired a 60% aggregate interest in the Partnership, while The
Limited retained the remaining 40%.
 
On October 16, 1995, the Partnership acquired the KingSize catalog division (the
"KingSize Acquisition") of WearGuard Corporation ("WearGuard"), a wholly owned
subsidiary of ARAMARK Corporation ("ARAMARK"). In connection with the KingSize
Acquisition, WearGuard assigned to the Company its license to distribute the
Sears Big & Tall catalog, as well as its interest in certain trademarks,
including the KingSize(R) registered trademark. On December 9, 1996, the Company
acquired the Chadwick's of Boston catalog division of The TJX Companies, Inc.
("TJX"), excluding substantially all accounts receivable (the "Chadwick's
Acquisition").
 
On February 26, 1997, the Company issued 4,000,000 Shares for $24.00 per Share,
with aggregate proceeds to the Company of $89,280,000 in the Company's initial
public offering (the "Initial Public Offering"). In connection with the Initial
Public Offering, on February 26, 1997, the Partnership became a wholly owned
subsidiary of the Company pursuant to an exchange transaction in which the
Company acquired, directly, and indirectly through the acquisition of wholly
owned subsidiaries, a 100% ownership interest in the Partnership in exchange for
Shares (the "Exchange Transaction"). In connection with the Exchange
Transaction, the Partnership retained all of its assets, operations and
liabilities.
 
On October 20, 1997, the Company completed an offering (the "October 1997
Offering") on behalf of certain selling Stockholders (including FS&Co. and The
Limited) of 5,000,000 Shares for a per Share price of $46.00, with aggregate
proceeds to the selling Stockholders of $219,650,000. Concurrent therewith, the
Company repurchased from such selling Stockholders (including FS&Co. and The
Limited) an aggregate of 2,500,000 Shares for $46.00 per Share.
 
On April 3, 1998, Parent, through REDAM LLC, a Delaware limited liability
company and an indirect wholly owned subsidiary of Parent ("REDAM"), acquired
8,010,917 Shares, representing approximately 43.7% of the then outstanding
Shares, at a price of $51.00 from certain Stockholders (including all of the
Shares then held by affiliates of FS&Co. and an affiliate of The Limited, and
including 1,047,861 Shares held by certain other Stockholders, including certain
members of the Company's management) (the "April 1998 Stock Purchase"). The
April 1998 Stock Purchase was undertaken by Parent as a step in its
international growth strategy, enhancing its presence in the United States and
supporting its objective of establishing its Redcats (previously named La
Redoute) catalog business as a major global distributor. The stock purchase
agreements relating to the April 1998 Stock Purchase are filed as Exhibits
(c)(2) through (c)(5) to the Schedule 14D-1. In connection with the April 1998
Stock Purchase, the Company and Parent entered into a Governance Agreement,
dated as of
 
                                        3
<PAGE>   6
 
April 3, 1998 (the "Governance Agreement"), pursuant to which, among other
things, Parent's ability to acquire additional Shares and to take other actions
has been limited, and into a Registration Rights Agreement, dated as of April 3,
1998 (the "Registration Rights Agreement"), pursuant to which the Company has
granted Parent certain registration rights to facilitate the resale of the
Shares beneficially owned by Parent under certain conditions. See "Interests of
Certain Persons in the Offer and the Merger."
 
Following April 3, 1998, REDAM acquired an additional 772,100 Shares in open
market and private transactions at prices ranging from $51.00 to $24.64 per
Share. On October 15, 1998, REDAM sold 166,000 Shares at a price of $13.50 per
Share in a private transaction to an unaffiliated third party.
 
In September and October 1998, the Company purchased in open market transactions
an aggregate of 1,240,800 Shares at an average price of $21.47 per Share. The
highest per Share price paid was $28.54, and the lowest per Share price paid was
$16.15.
 
On November 27, 1998, REDAM conveyed to EMPUSA LLC, a Delaware limited liability
company and an indirect wholly owned subsidiary of Parent ("EMPUSA"), all of the
8,617,017 Shares owned by REDAM, which represented approximately 49.9% of the
outstanding Shares. The directors of the Company affiliated with Parent (the
"Parent Directors") currently own an aggregate additional 27,270 Shares for
their personal accounts.
 
On November 30, 1998, Serge Weinberg, Chairman and Chief Executive Officer of
Parent, held a preliminary discussion with Peter J. Canzone, Chairman and Chief
Executive Officer of the Company, regarding the possibility of Parent making a
request of the three independent directors of the Company regarding the waiver
of certain provisions of the Governance Agreement. Mr. Canzone agreed to convene
a special meeting of the Company Board to be held on December 2, 1998 to
consider any request Parent might present.
 
On December 2, 1998, at a special meeting of the Company Board, Parent submitted
a proposal letter (the "Proposal Letter") to the independent directors of the
Company, following the waiver by such independent directors of the terms of the
Governance Agreement which prohibit Parent from submitting such a proposal and
making it public. The Proposal Letter sets forth Parent's proposal (the
"Proposal") to acquire all of the outstanding Shares not beneficially owned by
Parent for $20.00 per Share in cash. Parent also informed the Company Board that
it had retained J.P. Morgan to act as its financial advisor in connection with
the Proposal. A copy of the Proposal Letter is filed as Exhibit (a)(15) to the
Schedule 14D-1.
 
On December 2, 1998, Parent issued the following press release (the "December
2nd Announcement"), a copy of which is filed as Exhibit (a)(14) to the Schedule
14D-1:
 
     Paris, December 2, 1998 -- Pinault-Printemps-Redoute S.A. ("PPR"), a
     publicly traded specialty retailer listed on the Paris Bourse (PRTP.PA),
     today announced that it has made a proposal to the independent directors of
     the Board of Directors of Brylane Inc. (NYSE: BYL) regarding the
     acquisition of all remaining outstanding shares of Brylane not owned by PPR
     for $20 per share. The letter reflecting PPR's proposal which was sent to
     the independent directors of Brylane is attached.
 
     PPR currently owns approximately 49.9% of the outstanding Brylane common
     stock. Affiliates of PPR own an additional approximately 0.2% of the
     Brylane common stock. At a price per share of $20, the aggregate value of
     the transaction would be approximately $172.5 million to acquire the shares
     of common stock not already owned by PPR. The $20 per share purchase price
     represents a premium of approximately 18.5% to yesterday's closing price
     and 27.8% and 16.0% premium over the average of the closing prices of
     Brylane common stock on the New York Stock Exchange over the past 30
     trading days and 60 trading days, respectively.
 
     PPR's proposal is subject to the approval of the Board of Directors of
     Brylane, including the approval of a majority of the independent directors
     on the Brylane Board, and other conditions customary in transactions of
     this type. The proposed offer is not conditioned on financing.
 
     "We believe that this transaction will better position Brylane to pursue
     future business and growth opportunities while allowing PPR to capitalize
     upon cross-border opportunities in the specialty catalog sector in a more
     effective manner," said Serge Weinberg, Chairman of the Executive Board of
     PPR. "Although we believe that Brylane faces many challenging competitors,
     PPR has concluded that its corporate goals would be better served if it
     owned all of the outstanding equity in Brylane."
 
     PPR also stated in its proposal to the Brylane Board that PPR is not
     interested, under any circumstances, in selling its interest in Brylane.
     Moreover, PPR reserves the right to amend or withdraw the proposal at any
     time in its discretion.
 
                                        4
<PAGE>   7
 
     Brylane is the nation's leading specialty catalog retailer of value-priced
     apparel, with a focused portfolio of catalogs that includes Lane Bryant,
     Roaman's, Jessica London and KingSize, serving the special size apparel
     market, and Chadwick's of Boston, Lerner, Bridgewater and Brett serving the
     regular size apparel market. In addition, the Company's home catalog,
     introduced in September 1998, offers value-priced home products. Brylane
     also markets certain of its catalogs under the "Sears" name to customers of
     Sears, Roebuck and Co. under an exclusive licensing arrangement with Sears
     Shop at Home Services, Inc. Brylane is headquartered in New York and has
     facilities in Indiana, Massachusetts and Texas.
 
     Headquartered in Paris, PPR operates several specialized retail chains that
     sell a wide range of consumer goods. PPR's principal chains include
     Printemps (general merchandise), Conforama (furniture, household electronic
     goods and appliances) and Fnac (records, books, computers and consumer
     electronics). Through La Redoute, PPR is Europe's third largest mail order
     company.
 
                                     * * *
 
     This press release is not an offer or the solicitation of an offer to buy
     any securities of Brylane, and no such offer or solicitation will be made
     except in compliance with applicable securities laws.
 
     Information Concerning Forward-Looking Statements:  This press release
     contains forward-looking statements as defined by the federal securities
     laws and are based on PPR's current expectations and assumptions, which are
     subject to a number of risks and uncertainties that could cause actual
     results to differ materially from those anticipated, projected or implied.
     Certain factors that could cause actual results to differ are indicated in
     Brylane's filings with the Securities and Exchange Commission.
 
The text of the Proposal Letter to the Company Board is as follows:
 
     December 2, 1998
 
     STRICTLY CONFIDENTIAL
 
     Independent Directors
     Board of Directors
     Brylane Inc.
     463 Seventh Avenue, 21st Floor
     New York, New York
 
     Over the past year during which Pinault-Printemps-Redoute S.A. ("PPR")
     first became interested in, and then acquired a significant stake in,
     Brylane Inc. ("Brylane"), we have developed a growing appreciation for the
     business, operations, management and catalogs of Brylane. PPR believes, as
     it has since its original purchase of Brylane shares, that Brylane can be
     an important element in PPR's future international growth plans. PPR
     continues to have confidence in the future performance of Brylane, its
     strategic direction and its current management despite the recent
     disappointing operating results. We believe that Brylane faces an
     increasingly difficult business environment, with many challenging
     competitors, some of whom are parts of significantly larger,
     well-capitalized companies. As such, PPR has now concluded that its
     corporate goals would be better served if it owned all of the equity
     interest in Brylane and PPR believes that Brylane, and its various
     constituencies, would be better served if Brylane were to cease being a
     public company subject to the vagaries and volatility of the public equity
     markets.
 
     In light of current market and economic conditions, we are pleased that the
     independent directors of Brylane have consented, pursuant to the terms of
     the Governance Agreement currently in effect between PPR and Brylane, to
     allow PPR to make, and the independent directors to consider and evaluate,
     a proposal from PPR to acquire all of the publicly held shares of Brylane
     common stock.
 
     Accordingly, on behalf of PPR, we are pleased to make the following
     proposal to acquire all of the outstanding common shares of Brylane not
     currently owned by PPR (the "Public Shares"). The principal terms of our
     proposal are as follows:
 
     1. Our proposal would result in all holders of Public Shares receiving $20
        per share in cash. The transaction would involve an aggregate payment of
        approximately $172.5 million to the holders of Public Shares, based on
        the 8,623,872 Public Shares we understand to be outstanding.
 
     2. Initiation of the transaction would be subject to, among other things,
        approval by the Board of Directors of Brylane, including the approval of
        a majority of the independent directors, as required by the Governance
        Agreement, execution of a definitive agreement, and other conditions
        customary in transactions of this type.
 
                                        5
<PAGE>   8
 
     3. The transaction would be financed through PPR's available cash and
        committed facilities and would not be conditioned upon financing.
 
     4. The acquisition transaction would be implemented through a cash tender
        offer followed by a merger of a PPR subsidiary into Brylane, with
        Brylane as the surviving corporation.
 
     5. The separate identity of Brylane would be continued following
        consummation of the transaction for the foreseeable future.
 
     6. Brylane's officers and other employees would continue on their present
        terms for the foreseeable future, and we would intend to work with
        Brylane management to develop appropriate incentives for Brylane
        management and employees, who, as a group, we value highly.
 
     We believe that our proposal is at a fair price that reflects Brylane's
     historical results and future prospects and that consummation of our
     proposed transaction would be in the best interest of Brylane and its
     public stockholders. Our proposed acquisition price of $20 per share
     represents an 18.5% premium over yesterday's closing price for Brylane and
     a 27.8% and 16.0% premium over the average of Brylane's closing prices for
     the past 30 and 60 trading days, respectively.
 
     We would like to make it clear that PPR is not interested, under any
     circumstances, in selling its 49.9% interest in Brylane owned by PPR.
     Together with its affiliates, PPR owns approximately 50.1% of Brylane's
     common stock (based upon the 17,240,889 shares of Brylane common stock we
     understand to be outstanding as of November 28, 1998) and, thus, there is
     no realistic prospect of sale of a controlling interest in Brylane to a
     third party. Therefore, if we are not able to consummate the proposal at a
     reasonable price we currently intend to continue to be long-term
     stockholders of Brylane.
 
     We understand that this proposal will be considered by a special committee
     of independent directors of Brylane, as required by the Governance
     Agreement, and that such committee will wish to retain its own financial
     and legal advisors to assist in those deliberations. We invite such
     representatives to meet with our advisors to discuss this proposal at your
     earliest convenience. As required under federal securities laws, this
     proposal will be made public through a Schedule 13D filing with the SEC,
     and we will be issuing a press release later today to facilitate
     dissemination of the information in this letter.
 
     We hope you will view our proposal favorably and give it your prompt
     attention. We reserve the right to amend or withdraw this proposal at any
     time in our discretion.
 
     We look forward to hearing from you soon.
 
<TABLE>
    <S>                                                 <C>
    Sincerely,
 
    /s/ Serge Weinberg                                  /s/ Hartmut Kramer
    Serge Weinberg                                      Hartmut Kramer
    Chairman and Chief Executive Officer                Member of Executive Board
    Pinault-Printemps-Redoute, S.A.                     Pinault-Printemps-Redoute, S.A.
                                                        Chief Executive Officer
                                                        La Redoute S.A.
</TABLE>
 
Following submission of the Proposal Letter to the independent directors of the
Company, the Company Board formed the Special Committee. The Special Committee
was granted the authority of the Company Board with respect to the Proposal and
authorized to retain, at the expense of the Company, financial and legal
advisors. The Company Board then reviewed and approved a press release
announcing that the Proposal had been received and that the Special Committee
comprised of three independent directors had been appointed to consider the
Proposal, which press release was issued later that day (the "December 2 Company
Press Release"). A copy of the December 2 Company Press Release is filed as
Exhibit (a)(13) to the Schedule 14D-1.
 
On December 4, 1998, the Special Committee met, together with its counsel, and
decided to retain a financial advisor, and following such meeting members of the
Special Committee met with or spoke to representatives of various investment
banking firms, including Bear Stearns, and received and reviewed proposals from
such investment banking firms regarding their possible engagement as financial
advisor to the Special Committee.
 
                                        6
<PAGE>   9
 
On December 30, 1998, the Special Committee decided that it would select Bear
Stearns as its financial advisor. In early January 1999, the Special Committee
and Bear Stearns negotiated the terms of Bear Stearns' retention. On January 15,
1999 the Company issued a press release announcing the selection of Bear Stearns
as the Special Committee's financial advisor. On various dates in January,
February and March 1999, representatives of Bear Stearns met with various
members of the Company's management and with various members of the Special
Committee.
 
On January 29, 1999, the Special Committee met with representatives of Bear
Stearns and received Bear Stearns' preliminary analysis of the Proposal. At such
meeting, Bear Stearns stated that it did not anticipate that it would be in a
position to advise that the proposed acquisition price of $20.00 per Share was
fair to the Stockholders from a financial point of view.
 
On February 2, 1999, representatives of J.P. Morgan and Bear Stearns held a
meeting at the offices of Bear Stearns in New York to review the Budget
Projections (as defined below) which had been provided to Bear Stearns by the
Company's management.
 
Members of Parent's management and representatives of J.P. Morgan held a meeting
at the Company's offices on February 12, 1999 to review the Budget Projections
with the Company's management. Representatives of Bear Stearns also attended the
meeting.
 
On February 18, 1999, the Company Board held its regularly scheduled Company
Board meeting to address matters unrelated to the Proposal. At such meeting,
among other matters, the Company's management presented the Company's fiscal
1999, 2000 and 2001 projections prepared in the last quarter of the Company's
1998 fiscal year (the "Budget Projections") to the Company Board. See "--Certain
Financial Projections (Unaudited)."
 
On February 22, 1999, representatives of Bear Stearns and J.P. Morgan held a
meeting to discuss their different perspectives on valuation of the Company. At
such meeting, J.P. Morgan made a presentation to Bear Stearns of the February 22
Report (as defined below) with respect to the views of J.P. Morgan and Parent's
management as to valuation of the Company. See "--Position of Parent and
Purchaser Regarding Fairness of the Offer" and "--the Merger--J.P. Morgan
Report."
 
Following such meeting, counsel for Parent made a request to counsel for the
Special Committee to set up a meeting between Parent and its advisors and the
Special Committee and its advisors.
 
The Company's management and the Special Committee discussed the outlook for the
Company during February 1999 and at meetings held on March 3 and 4, 1999.
 
On March 4, 1999, members of Parent's management and representatives of Parent's
financial and legal advisors met with the Special Committee, its financial and
legal advisors and Peter J. Canzone, Chairman and Chief Executive Officer of the
Company, to review Parent's perspective on the Company's valuation in light of
certain projections of future financial results of the Company prepared as of
February 26, 1999 by the Company's management (the "Management Projections")
that had been received by J.P. Morgan from Bear Stearns and Parent's own
internal analysis of the Company's business. See "--Certain Financial
Projections (Unaudited)." As part of these discussions Parent's Chairman and the
Special Committee met to discuss various alternatives, including the possibility
that Parent might withdraw the Proposal if a satisfactory price could not be
agreed upon by the parties and the possibility that the Special Committee might
terminate discussions unless the price was significantly improved. During these
discussions, Parent expressed a possible willingness to increase the price from
that contained in the Proposal, subject to various conditions being satisfied,
including, without limitation, negotiation of all remaining issues and a
definitive merger agreement, approval of the Special Committee and receipt of a
fairness opinion from Bear Stearns. At the conclusion of these discussions,
Parent and the Special Committee requested their respective counsel to proceed
with the negotiation of a definitive merger agreement.
 
On March 5, 1999, counsel to Parent delivered a draft merger agreement to
counsel for the Special Committee and the Company. Between March 6 and March 9,
Parent, the Company and the Special Committee, and their respective counsel,
negotiated the terms of the definitive merger agreement. As a result of
negotiations, Parent confirmed to the Special Committee that it was willing to
increase the price it was prepared to pay to acquire all of the Shares it did
not beneficially own to $24.50 per Share.
 
At a meeting held on March 9, 1999 by telephone conference call, the Special
Committee met with its legal and financial advisors. At the meeting, legal
counsel to the Special Committee then reviewed the legal duties of the Special
Committee in approving a transaction and the proposed terms of the Merger
Agreement, and Bear Stearns reviewed its analysis and rendered its oral opinion
concerning the fairness from a financial point of view of the proposed
consideration to be received by Stockholders (other than Parent, the Company and
their respective wholly owned subsidiaries) in the Offer and Merger. See
"--Recommendation of the Company Board; Fairness of the Offer and the
Merger--Opinion of Bear Stearns." The Special Committee unanimously (a)
determined that each of the Offer and the Merger is fair to and in the best
interests of the
 
                                        7
<PAGE>   10
 
Stockholders (other than Parent and Purchaser) and that the Merger Agreement is
advisable; (b) approved the Merger Agreement and the transactions contemplated
thereby, including the Offer and the Merger; (c) approved the Company waiving
the restriction of the Governance Agreement to permit the Offer and Merger; and
(d) recommended to the Company Board that the Company Board recommend that the
Stockholders accept the Offer and tender their Shares pursuant to the Offer and
approve and adopt the Merger and the Merger Agreement.
 
Immediately following the Special Committee meeting on March 9, the Company
Board met by telephone conference call in a special Company Board meeting,
during which meeting the Company Board received presentations from counsel to
the Company, counsel to the Special Committee and counsel to Parent and received
the recommendation of the Special Committee. With the Parent Directors on the
Company Board abstaining and otherwise by unanimous vote, the Company Board
(including Mr. Canzone) then (a) determined that each of the Offer and the
Merger is fair to and in the best interests of the Stockholders (other than
Parent and Purchaser) and that the Merger Agreement is advisable; (b) approved
the Merger Agreement and the transactions contemplated thereby, including the
Offer and the Merger; and (c) recommended that the Stockholders accept the Offer
and tender their Shares in the Offer and adopt and approve the Merger Agreement
and the Merger.
 
At such meeting, following the initial vote, the full Company Board then, by
unanimous vote, (a) determined that each of the Offer and the Merger is fair to
and in the best interests of the Stockholders (other than Parent and Purchaser)
and that the Merger Agreement is advisable; (b) approved the Merger Agreement
and the transactions contemplated thereby, including the Offer and the Merger;
and (c) recommended that the Company Board recommend that the Stockholders
accept the Offer and tender their Shares in the Offer.
 
Following such meetings and finalization of necessary documentation, Parent,
Purchaser and the Company entered into the Merger Agreement.
 
On March 10, 1999, Parent and the Company issued a joint press release (the
"March 10 Press Release") announcing the transactions, including the execution
of the Merger Agreement. Also on March 10, 1999, Parent issued a French language
press release in Paris (the "French Press Release") announcing the transactions,
including the execution of the Merger Agreement. Copies of the March 10 Press
Release and the French Press Release are filed as Exhibit (a)(10) and Exhibit
(a)(11), respectively, to the Schedule 14D-1.
 
Also on March 10, 1999, Parent issued a press release (the "Parent Results Press
Release") announcing its audited consolidated results for the year ended
December 31, 1999. A copy of the Parent Results Press Release is filed as
Exhibit (a)(12) to the Schedule 14D-1. See "THE TENDER OFFER--Section 8 Certain
Information Concerning Parent and Purchaser."
 
On March 15, 1999, the Company issued a press release (the "March 15 Press
Release") announcing its results for the fiscal year ended January 30, 1999. See
"THE TENDER OFFER--Section 7 Certain Information Concerning the Company." A copy
of the March 15 Press Release is filed as Exhibit (a)(9) to the Schedule 14D-1.
 
On March 16, 1999, pursuant to the Merger Agreement, Purchaser commenced the
Offer, and Parent and Purchaser issued a press release (the "March 16 Press
Release") announcing commencement of the Offer. A copy of the March 16 Press
Release is filed as Exhibit (a)(8) to the Schedule 14D-1.
 
POSITION OF PARENT AND PURCHASER REGARDING FAIRNESS OF THE OFFER AND THE MERGER
 
Position of Parent and Purchaser
 
Parent and Purchaser believe that the consideration to be received by the
Stockholders pursuant to the Offer and the Merger is fair to the Stockholders
(other than Parent and Purchaser). Parent and Purchaser base their belief on the
following:
 
     - the fact that the Special Committee concluded that the Offer and the
       Merger was fair to, and in the best interests of, the Stockholders and
       that the Merger Agreement is advisable;
 
     - the fact that the Company Board determined that the Offer and the Merger
       was fair to, and in the best interests of, the Stockholders and that the
       Merger Agreement is advisable;
 
     - notwithstanding the fact that Bear Stearns' opinion was provided solely
       for the information and assistance of the Special Committee and the
       Company Board and that Parent and Purchaser are not entitled to rely on
       such opinion, the fact that the Special Committee received a written
       opinion from Bear Stearns that, subject to the various assumptions and
       limitations set forth therein, as of the date thereof, the $24.50 per
       Share in cash to be received by Stockholders (other than Parent or the
       Company and their respective wholly owned subsidiaries) in the Offer and
       the Merger pursuant to the Merger Agreement is fair to such Stockholders
       from a financial point of view;
 
                                        8
<PAGE>   11
 
     - the presence of the Minimum Condition ensures that, in order for the
       Offer to be consummated, at least a majority of the Shares not
       beneficially owned by Parent will have to be tendered pursuant to the
       Offer and not properly withdrawn, and, for the Offer to be consummated at
       12:00 midnight, New York City time, April 12, 1999 (the "Initial
       Expiration Date"), at least 90% of the total number of outstanding Shares
       will have to be tendered pursuant to the Offer and not properly withdrawn
       (provided, that, following the Initial Expiration Date, Purchaser may,
       but is not required to, accept for payment Shares tendered and not
       properly withdrawn which, when aggregated with the Shares beneficially
       owned by Parent, represent at least 75% of the total number of
       outstanding Shares);
 
     - the Merger Agreement was negotiated with the Special Committee at
       arm's-length;
 
     - the historical and projected financial performance of the Company and its
       financial results and Parent's views as to the likelihood of achieving
       such results under various scenarios (See "--Certain Financial
       Projections (Unaudited)");
 
     - the various analyses performed by J.P. Morgan, Parent's financial
       advisor;
 
     - the consideration to be paid in the Offer represents a premium of
       approximately 45.2% over the closing price of the Shares on December 1,
       1998, the last trading day, prior to the December 2nd Announcement, an
       approximately 88.5% premium over the closing price for the Shares one
       week prior to the December 2nd Announcement, an approximately 62.7% and
       an approximately 62.7% premium over the average of the Company's closing
       prices of the Shares for the 30 and 60 days, respectively, prior to
       December 2, 1998, and an approximately 14.3% premium over the closing
       price of the Shares on March 9, 1999, the day before the execution of the
       Merger Agreement;
 
     - the consideration to be paid to the Stockholders is entirely in cash;
 
     - in the Merger, Stockholders will receive an amount in cash equal to
       $24.50 or any greater amount per Share paid pursuant to the Offer (the
       "Per Share Amount"); and
 
     - the fact the Governance Agreement, which Parent complied with in
       connection with the Proposal and the Offer, provided specific procedures
       for the independent directors, which procedures could be used to prevent
       Parent from making the Offer if the independent directors believed that
       it was not in the best interests of the Company's public Stockholders.
 
Parent and Purchaser did not find it practicable to assign, nor did they assign,
relative weights to the individual factors considered in reaching their
conclusion as to fairness. In light of the nature of the Company's business,
Parent and Purchaser did not deem net book value or liquidation value to be
relevant indicators of the value of the Shares.
 
J.P. Morgan Reports
 
Pursuant to an engagement letter dated December 1, 1998, Parent retained J.P.
Morgan as its exclusive financial advisor in connection with Parent's efforts to
acquire the Shares it does not beneficially own (the "Acquisition").
 
On November 17, 1998, J.P. Morgan made a presentation (the "November 17 Report")
to members of Parent's senior management to update Parent on its investment in
the Company and to assist Parent in its evaluation of various alternatives with
respect to such investment. The information contained in the November 17 report
was based upon public information available at such time.
 
After receiving the Budget Projections prepared by the Company's management and
furnished to J.P. Morgan in February 1999 by Bear Stearns, J.P. Morgan and
Parent's management prepared a presentation, dated February 22, 1999 (the
"February 22 Report"), for certain members of Parent's senior management
respecting the views of J.P. Morgan and Parent's management as to the valuation
of the Company. See "--Certain Financial Projections (Unaudited)." The February
22 Report was reviewed with Bear Stearns by J.P. Morgan.
 
On March 4, 1999, J.P. Morgan made a presentation to the Special Committee (the
"March 4 Report" and, together with the November 17 Report and the February 22
Report, the "J.P. Morgan Reports"), following delivery to J.P. Morgan by Bear
Stearns of the Management Projections prepared by the Company's management and
reflecting the Management Projections to certain members of Parent's senior
management in which J.P. Morgan further discussed its views on the valuation of
the Company. See "--Certain Financial Projections (Unaudited)."
 
No limitations were imposed by Parent or Purchaser upon J.P. Morgan with respect
to the investigations made or procedures followed by J.P. Morgan in rendering
any of the J.P. Morgan Reports. The full text of each of the November 17 Report,
the February 22 Report and the March 4 Report, which sets forth the assumptions
made, matters considered and limits on the review undertaken in such Report, are
filed as Exhibits (b)(5), (b)(4), and (b)(3), respectively, to the Schedule
13E-3 and is
 
                                        9
<PAGE>   12
 
incorporated herein by reference. The J.P. Morgan Reports are available for
inspection and copying at the principal executive offices of the Company during
its regular business hours to any Stockholder or his representative who has been
so designated in writing.
 
SET FORTH BELOW IS A SUMMARY OF THE MATERIAL ANALYSES SET FORTH IN THE MARCH 4
REPORT PREPARED BY J.P. MORGAN. THE MARCH 4 REPORT IS DIRECTED ONLY TO J.P.
MORGAN'S AND PARENT'S PERSPECTIVES FOR VALUING THE COMPANY AND DOES NOT
CONSTITUTE A RECOMMENDATION TO ANY STOCKHOLDER AS TO WHETHER SUCH STOCKHOLDER
SHOULD TENDER HIS SHARES PURSUANT TO THE OFFER OR HOW SUCH STOCKHOLDER SHOULD
VOTE IN CONNECTION WITH THE MERGER. THE FOLLOWING SUMMARY IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO THE FULL TEXT OF THE MARCH 4 REPORT.
 
In producing the March 4 Report, J.P. Morgan reviewed, among other things, the
audited financial statements of the Company for the fiscal year ended January
31, 1998, the unaudited financial statements of the Company for the periods
ended May 2, 1998, August 1, 1998 and October 31, 1998 and projected financial
results for the fiscal years ended January 30, 1999, January 30, 2000 and
January 31, 2001, provided by the Company's management; current and historical
market prices of the Shares; certain publicly available information concerning
the business of the Company and of certain other companies engaged in businesses
believed to be comparable to those of the Company, and the reported market
prices for certain other companies' securities deemed comparable; the Budget
Projections and the Management Projections; and certain agreements with respect
to outstanding indebtedness or obligations of the Company. J.P. Morgan also held
discussions with certain members of the senior management of the Company and
Parent and Bear Stearns with respect to certain aspects of the Acquisition, and
the past and current business operations of the Company, the financial condition
and future prospects and operations of the Company, and certain other matters
believed necessary or appropriate to J.P. Morgan's inquiry. In addition, J.P.
Morgan reviewed such other financial studies and analyses and considered such
other information as it deemed appropriate for the purpose of its March 4
Report.
 
J.P. Morgan relied upon and assumed, without independent verification, the
accuracy and completeness of all information that was publicly available or that
was furnished to it by the Company or Parent or otherwise reviewed by J.P.
Morgan, and J.P. Morgan has not assumed any responsibility or liability
therefor. J.P. Morgan has not conducted any valuation or appraisal of any assets
or liabilities of the Company, nor have any valuations or appraisals of the
Company been provided to J.P. Morgan. In relying on financial analyses and
forecasts provided to J.P. Morgan, J.P. Morgan assumed that they have been
reasonably prepared based on assumptions reflecting the best currently available
estimates and judgments by the Company's management, as of the date prepared, as
to the expected future results of operations and financial condition of the
Company to which such analyses or forecasts relate.
 
The Budget Projections and the Management Projections furnished to J.P. Morgan
for the Company were prepared by the Company's management. The Company does not
publicly disclose internal management projections of the type provided to J.P.
Morgan in connection with J.P. Morgan's analysis of the Acquisition and such
projections were not prepared with a view toward public disclosure. These
projections were based on numerous variables and assumptions that are inherently
uncertain and may be beyond the control of management, including, without
limitation, factors related to general economic and competitive conditions and
prevailing interest rates. Accordingly, actual results could vary significantly
from those set forth in such projections. For additional information regarding
such projections see "--Certain Financial Projections (Unaudited)."
 
The March 4 Report is based on economic, market and other conditions as in
effect on, and the information made available to J.P. Morgan as of, the date of
such report. Subsequent developments may effect the contents and conclusions of
the March 4 Report.
 
In accordance with customary investment banking practice, J.P. Morgan employed
generally accepted valuation methods in reaching the conclusions set forth in
the March 4 Report. J.P. Morgan conducted its analyses based upon (a) the
Management Projections prepared as of February 26, 1999 by the Company's
management and delivered to J.P. Morgan by Bear Stearns (the "Management Case");
and (b) the Budget Projections adjusted by Parent, following Parent's internal
analysis of the Company's business, to reflect modest reductions in catalog
response rates and gross margin rates compared to the Management Case (the
"Parent Case"). As the Management Case covered only three fiscal years and the
Parent Case covered five fiscal years, J.P. Morgan extended the Management Case
an additional two fiscal years, based on certain assumptions jointly developed
with Parent. J.P. Morgan's and Parent's preparation of the Parent Case was
completed following discussions with the Company's senior management on February
12, 1999 and reflects only one of a broad range of possible economic outcomes
for the Company. Where applicable, J.P. Morgan's analyses assumed net debt of
$372 million and 17.3 million Shares outstanding on a fully diluted basis.
 
With respect to certain of its analyses, J.P. Morgan, using publicly available
information, compared selected financial data of the Company with similar data
for selected publicly traded companies engaged in businesses which J.P. Morgan
judged to be
 
                                       10
<PAGE>   13
 
analogous to the Company. Such companies selected by J.P. Morgan were Coldwater
Creek Inc. ("Coldwater"), DM Management Company ("DM"), Lillian Vernon
Corporation ("Lillian Vernon"), The Talbots, Inc. ("Talbots"), Intimate Brands,
Inc., Spiegel, Inc., Lands' End, Inc. ("Lands' End") and dELiA*s Inc.
(collectively, the "Broader Comparable Companies"). These companies were
selected, among other reasons, because of the comparable nature of their
business segments, size and/or customer base. The Company also performed certain
comparison analyses with respect to Coldwater Creek, DM, Lillian Vernon and
Talbots, (collectively, the "Comparable Companies"), which J.P. Morgan believed
to be more analogous to the Company than the other Broader Comparable Companies
due to the Comparable Companies' lack of a substantial Internet presence, as is
this case with the Company.
 
Price/Earnings Analysis.  J.P. Morgan conducted a price/earnings ratio
valuation. Applying the price/earnings ratio of 17.7x for the Broader Comparable
Companies (the "Broader Comparable Companies P/E Ratio") discounted by the
historical 12-month average discount of 35% with respect to which the Company
has traded relative to the Broader Comparable Companies, derived a value of
$19.56 per Share based on the Management Case. Applying the Broader Comparable
Companies P/E Ratio, and giving effect to the 35% discount, derived a value of
$17.14 per Share based on the Parent Case. J.P. Morgan conducted the same
analysis with respect to the Comparable Companies, which have a price/earnings
ratio of 14.1x and to which the Company traditionally trades at a 25% discount.
This analysis resulted in a value of $15.76 per Share based on the Parent Case
and $17.98 per Share based on the Management Case.
 
Discounted Cash Flow Analysis.  J.P. Morgan conducted a discounted cash flow
analysis for the purpose of determining the fully diluted equity value for the
Shares. J.P. Morgan calculated the unlevered free cash flows that the Company is
expected to generate during fiscal years 1999 through 2003 based upon the
Management Case and the Parent Case. J.P. Morgan's analysis assumed a weighted
average cost of capital of 10.0%, a terminal period of sales growth of 1.5%, a
compound annual revenue growth rate over the five year projected period of 3.1%
and 4.8%, a gross margin average over such five year period of 48.0% and 48.6%,
and an operating margin average over such five year period of 6.3% and 6.8%, in
each case for the Parent Case and the Management Case, respectively. The value
derived based on the Parent Case was $16.36 per Share, which implies a fiscal
year 1999 estimated EBITDA (earnings before interest, taxes, depreciation and
amortization) multiple of 7.0x and a fiscal year 1999 estimated EBIT (earnings
before interest and taxes) multiple of 9.3x. The value derived based on the
Management Base Case was $22.62 per Share, which implies a fiscal year 1999
estimated EBITDA multiple of 7.7x and a fiscal year 1999 estimated EBIT multiple
10.2x.
 
Discounted Cash Flow Sensitivity Analysis.  J.P. Morgan applied a sensitivity
analysis to the foregoing discounted cash flow analysis, applying sales growth
rates of 1.0% to 2.0% and weighted average cost of capital rates of 10.0% to
11.0%. Based on the Parent Case, this analysis resulted in a range of valuations
from $11.23 per Share to $17.68 per Share. Based on the Management Case, this
analysis resulted in a range of valuations from $16.52 per Share to $24.28 per
Share.
 
Comparable Trading Multiples Analysis.  J.P. Morgan undertook a comparable
trading multiples analysis. Applying the 1999 estimated median EBITDA multiples
of the Comparable Companies of 7.0x resulted in an implied value of $16.36 per
Share based on the Parent Case and an implied value of $18.25 per Share based on
the Management Case. Applying the 1999 estimated median EBIT multiples of the
Comparable Companies of 9.7x resulted in an implied value of $17.78 per Share
based on the Parent Case and an implied value of $20.39 per Share based on the
Management Case.
 
As part of its investment banking business, J.P. Morgan and its affiliates are
continually engaged in the valuation of businesses and their securities in
connection with mergers and acquisitions, investments for passive and control
purposes, negotiated underwritings, secondary distributions of listed and
unlisted securities, private placements, and valuations for estate, corporate
and other purposes. J.P. Morgan was selected to advise Parent with respect to
the Acquisition on the basis of such experience and its familiarity with Parent
and the Company. J.P. Morgan represented Parent in connection with the April
1998 Stock Purchase.
 
For services rendered in connection with the Acquisition, Parent has agreed to
pay J.P. Morgan a total fee of $1.35 million upon acquisition by Purchaser of a
majority of the Shares not owned by Parent or Purchaser. In addition, Parent has
agreed to reimburse J.P. Morgan for its expenses incurred in connection with its
services, including the fees and disbursements of counsel, and will indemnify
J.P. Morgan against certain liabilities, including liabilities arising under the
United States federal securities laws. J.P. Morgan is acting as Dealer Manager
in the Offer, although it will not be receiving any additional compensation in
connection with such assignment.
 
J.P. Morgan and its affiliates maintain banking and other business relationships
with Parent and its affiliates, for which it receives customary fees. In the
ordinary course of their businesses, affiliates of J.P. Morgan may actively
trade the debt and equity securities of Parent or the Company for their own
accounts or for the accounts of customers and, accordingly, they may at any time
hold long or short positions in such securities.
 
                                       11
<PAGE>   14
 
J.P. Morgan acted as a co-manager of the Initial Public Offering, and the
October 1997 Offering, and was to act as a co-manager of an offering the Company
was to undertake on behalf of FS&Co. and The Limited and which was canceled as a
result of the April 1998 Stock Purchase. In connection with the foregoing
offerings, J.P. Morgan received compensation totaling approximately $2.4
million. In 1993 affiliates of J.P. Morgan co-managed the issuance of the
Company's senior subordinated notes. In 1996, affiliates of J.P. Morgan
co-arranged and co-underwrote the Company's bank debt facility. In 1997,
affiliates of J.P. Morgan acted as administrative agent in connection with the
Company's bank debt facilities. In connection with such debt issuances, J.P.
Morgan received compensation totaling approximately $2.8 million.
 
RECOMMENDATION OF THE COMPANY BOARD; FAIRNESS OF THE OFFER AND THE MERGER
 
Recommendation of the Special Committee and the Company Board
 
On March 9, 1999, the Special Committee unanimously
 
     - determined that each of the Offer and the Merger is fair to and in the
       best interests of the Stockholders (other than Parent and Purchaser) and
       that the Merger Agreement is advisable;
 
     - approved the Merger Agreement and the transactions contemplated thereby,
       including the Offer and the Merger;
 
     - approved of the Company waiving the Governance Agreement to permit the
       Offer and the Merger; and
 
     - recommended to the Company Board that the Company Board recommend that
       the Stockholders accept the Offer and tender their Shares pursuant to the
       Offer and approve and adopt the Merger and the Merger Agreement.
 
On March 9, 1999, the Company Board, based upon, among other things, the
unanimous recommendation of the Special Committee, unanimously
 
     - determined that each of the Offer and the Merger is fair to and in the
       best interests of the Stockholders (other than Parent and Purchaser) and
       that the Merger Agreement is advisable;
 
     - approved the Merger Agreement and the transactions contemplated thereby,
       including the Offer and the Merger; and
 
     - recommended that the Stockholders accept the Offer and tender their
       Shares in the Offer and adopt and approve the Merger Agreement and the
       Merger.
 
Special Committee.  In reaching its determinations and recommendations referred
to above, the Special Committee considered the following factors, each of which,
in the view of the Special Committee, supported such determinations:
 
     - the history of the negotiations between the Special Committee and its
       representatives and Parent and its representatives, including (a) that
       the negotiations resulted in an increase in the price at which Parent was
       prepared to acquire the Shares from $20.00 to $24.50 per Share, (b) the
       Special Committee's belief that Parent would not further increase the
       Offer Price, and, accordingly, $24.50 per Share was, in the opinion of
       the Special Committee, the highest price which could be obtained from
       Parent and (c) the Special Committee's belief that further negotiations
       with Parent could cause Parent to abandon the Offer, with the resulting
       possibility that the market price for the Shares could fall substantially
       below $24.50, and probably below $20.00 per Share;
 
     - the Special Committee's concerns that the changes in the competitive
       landscape which had caused the Management Projections prepared in
       February 1999 to assume lower sales growth than that assumed when the
       Budget Projections were prepared in the last quarter of the Company's
       1998 fiscal year also created greater uncertainty that the Company's
       management could accurately estimate future financial performance and
       that the Management Projections could be achieved;
 
     - the possibility that the anticipated release of fourth quarter fiscal
       1998 and year end fiscal 1998 earnings of the Company, which are
       substantially below the expectations of Wall Street analysts, could
       significantly and adversely impact the Share price in the absence of the
       Offer;
 
     - the opinion of Bear Stearns that, based upon and subject to the various
       assumptions and limitations set forth therein, as of the date thereof,
       the $24.50 per Share to be received by the Stockholders (other than
       Parent, the Company or any of their respective wholly owned subsidiaries)
       in the Offer and the Merger pursuant to the Merger Agreement is fair to
       such Stockholders from a financial point of view, and the report and
       analyses presented to the Special Committee in connection therewith (See
       "--Opinion of Bear Stearns"); a copy of Bear Stearns' opinion is attached
       as Schedule II to this Offer to Purchase (Stockholders are urged to read
       this opinion in its entirety);
 
                                       12
<PAGE>   15
 
     - the possibility that, because of lower than expected Company earnings or
       a decline in the trading price of the Shares or the stock market in
       general, the consideration the minority Stockholders would obtain in a
       future transaction might be less advantageous than the consideration they
       would receive pursuant to the Offer and the Merger;
 
     - the facts that Parent has sufficient stock ownership and Company Board
       representation to prevent a disposition of the Company to a third party
       without Parent's consent, that Parent had indicated that it was not
       interested in selling the Company to a third party, and that under such
       circumstances it was not feasible for the Special Committee to, and it
       did not and did not ask Bear Stearns to, solicit third party indications
       of interest for the acquisition of the Company or its businesses;
 
     - the historical market prices and recent trading activity of the Shares,
       including (a) that the Offer Price of $24.50 per Share represents a
       premium of approximately 45.2% over the $16.875 per Share closing price
       on December 1, 1998, the day prior to the December 2 Announcement, (b)
       that between September 1998 and the December 2nd Announcement the Shares
       had traded at prices ranging from a low of $11.13 to a high of $17.13 per
       Share, and (c) that the Shares never traded on the NYSE above $23.625 per
       Share following the December 2nd Announcement and prior to execution of
       the Merger Agreement;
 
     - the Minimum Condition requirement that Purchaser not accept for payment
       any tendered Shares unless there are validly tendered and not properly
       withdrawn prior to the Expiration Date that number of Shares which, when
       aggregated with the Shares currently beneficially owned by Parent,
       represent at least 90% of the total number of outstanding Shares, on a
       fully diluted basis, on the date of purchase; provided, that following
       the Initial Expiration Date, Purchaser may, but is not required to,
       accept for payment tendered Shares which, when aggregated with the Shares
       currently beneficially owned by Parent, represent at least 75% of the
       total number of outstanding Shares, on a fully diluted basis, on the date
       of purchase;
 
     - the terms and conditions of the Offer, the Merger and the Merger
       Agreement, including (a) that the Minimum Condition may not be waived by
       Parent or Purchaser; (b) that the terms and conditions of the Offer may
       not be changed in any manner which is adverse to the Stockholders without
       the consent of the Special Committee; (c) that the Company may terminate
       the Merger Agreement if the Special Committee approves or recommends
       another offer or an agreement to effect an Acquisition Transaction (as
       defined below) under certain circumstances; (d) that the Offer and Merger
       are not subject to any financing condition; and (e) the limited nature of
       the conditions to the Offer and the Merger; and
 
     - the availability of appraisal rights for the Stockholders under the DGCL
       in connection with the Merger.
 
Company Board.  In reaching its determinations referred to above, the Company
Board considered the following factors, each of which, in the view of the
Company Board, supported such determinations:
 
     - the conclusions and recommendations of the Special Committee;
 
     - the receipt by the Special Committee of the opinion of Bear Stearns
       addressed to the Special Committee that, based upon and subject to the
       various assumptions and limitations set forth therein, as of the date
       thereof, the $24.50 per Share to be received by the holders of the Shares
       (other than Parent, the Company or any of their respective wholly owned
       subsidiaries) in the Offer and the Merger pursuant to the Merger
       Agreement is fair to such holders from a financial point of view; and
 
     - the fact that the Offer Price and the terms and conditions of the Merger
       Agreement were the result of arm's-length negotiations between the
       Special Committee, the Company and Parent and their respective advisors.
 
The Company Board recognized that consummation of the Offer and the Merger will
deprive current Stockholders of the opportunity to participate in the future
growth prospects of the Company, and, therefore, in reaching its conclusion to
approve the Offer and the Merger, determined that the historical results of the
operations and future prospects of the Company are adequately reflected in the
$24.50 price per Share. The members of the Company Board, including the members
of the Special Committee, evaluated the Proposal, the Offer and the Merger in
light of their knowledge of the business, financial condition and prospects of
the Company, and based upon the advice of financial and legal advisors. In light
of the number and variety of factors that the Company Board and the Special
Committee considered in connection with their evaluation of the Offer and the
Merger, neither the Company Board nor the Special Committee found it practicable
to assign relative weights to the foregoing factors, and, accordingly, neither
the Company Board nor the Special Committee did so.
 
                                       13
<PAGE>   16
 
The Company Board, including the members of the Special Committee, believes that
the Offer and the Merger are procedurally fair because, among other things:
 
     - the Special Committee consisted of three independent directors appointed
       to represent the interests of the Stockholders other than Parent and its
       wholly owned subsidiaries;
 
     - the Special Committee had the ability, under the Governance Agreement, to
       prohibit Parent from making the Proposal and proceeding with the
       negotiations and discussions that led to the Merger Agreement, and the
       Governance Agreement restricted Parent's ability to acquire beneficial
       ownership of additional Shares during a standstill period of three years
       (subject to earlier termination under certain circumstances);
 
     - the Special Committee retained and received advice from independent legal
       counsel;
 
     - the Special Committee retained Bear Stearns as its independent financial
       advisor to assist it in evaluating a potential transaction with Purchaser
       and received advice from Bear Stearns;
 
     - the existence of the Minimum Condition (which may not be waived by Parent
       or Purchaser) has the effect of requiring a majority of the Stockholders
       (other than Parent and its wholly owned subsidiaries) to tender their
       Shares into the Offer in order for it to be consummated;
 
     - the deliberations pursuant to which the Special Committee evaluated the
       Offer and the Merger; and
 
     - the fact that the $24.50 per Share price and the other terms and
       conditions of the Merger Agreement resulted from active arm's-length
       bargaining between representatives of the Special Committee, on the one
       hand, and representatives of Parent, on the other hand.
 
Under Delaware law, a plan of merger requires the vote of a majority of all
outstanding shares entitled to vote thereon in order to be adopted. The Company
Board and the Special Committee recognized that the Merger is not structured to
require the approval of a majority of the Stockholders (other than Parent and
Purchaser) and that Parent, beneficially owning approximately 49.9% of the
outstanding Shares, has sufficient voting power to approve the Merger if other
Stockholders holding less than 1% of the outstanding Shares also vote in favor
of the Merger. The Parent Directors currently own an aggregate additional 27,270
shares for their personal accounts. Parent is restricted under the Governance
Agreement from acquiring beneficial ownership of additional Shares. A condition
to the Merger, however, is that Purchaser shall have purchased all Shares
tendered in the Offer. Consummation of the Offer is conditioned upon there being
validly tendered, and not withdrawn, such number of the then issued and
outstanding Shares which, when aggregated with Shares currently beneficially
owned by Parent, constitutes at least 90%, or, in certain circumstances, 75%, of
the then outstanding Shares on a fully diluted basis, which effectively requires
that over 50% of the minority Stockholders tender their Shares.
 
Opinion of Bear Stearns
 
The Special Committee retained Bear Stearns to act as its financial advisor in
connection with the Offer and the Merger and related matters based upon Bear
Stearns' qualifications, expertise and reputation. On March 9, 1999, Bear
Stearns delivered its oral opinion to the Special Committee that, based upon the
procedures and subject to the assumptions and qualifications described to the
Special Committee and later set forth in the written opinion of Bear Stearns
dated March 9, 1999, the consideration to be received by the holders of Shares
other than the Company, Parent and their respective wholly owned subsidiaries
pursuant to the Merger Agreement was fair from a financial point of view.
 
The full text of Bear Stearns' written opinion dated as of March 9, 1999, which
highlights, among other things, assumptions made, matters considered, and scope
and limitations on the review undertaken, is attached as Schedule II to this
Offer to Purchase and is incorporated herein by reference. A copy of the Bear
Stearns' opinion is available for inspection and copying at the principal
executive offices of the Company. The following summary is qualified in its
entirety by reference to the full text of Bear Stearns' opinion. Stockholders
are urged to, and should, read Bear Stearns' opinion carefully and completely.
 
Bear Stearns' opinion is directed to the Special Committee and the Company Board
and addresses the fairness of the consideration, from a financial point of view,
to the Stockholders other than the Company, Parent and their respective wholly
owned subsidiaries pursuant to the Merger Agreement. It does not address any
other aspect of the Merger, including the Company's underlying business decision
to pursue the transaction, nor does it constitute a recommendation to the
Special Committee, the Company Board or any Stockholders as to whether to tender
their Shares in the Offer or how to vote in connection with the Merger.
 
                                       14
<PAGE>   17
 
In arriving at its opinion, Bear Stearns reviewed:
 
     - a draft of the Merger Agreement, in substantially the form executed by
       the parties;
 
     - the Company's Initial Public Offering prospectus dated February 21, 1997,
       its Annual Report to Stockholders and Annual Report on Form 10-K for the
       fiscal year ended January 31, 1998 and its Quarterly Reports on Form 10-Q
       for the periods ended May 2, 1998, August 1, 1998 and October 31, 1998;
 
     - preliminary financial information for the fiscal year and quarter ended
       January 30, 1999;
 
     - certain financial and operating information, including projections, with
       respect to the business, operations and prospects of the Company
       furnished to Bear Stearns by the Company;
 
     - a trading history of the Shares from February 21, 1997 (the date of the
       Initial Public Offering) to March 4, 1999 and in comparison with those
       other companies that Bear Stearns deemed generally comparable to the
       Company; and
 
     - a comparison of the historical financial results and present financial
       condition of the Company with those of other companies Bear Stearns
       deemed relevant; and, to the extent publicly available, the financial
       terms of certain comparable acquisition transactions.
 
In addition, Bear Stearns had discussions with the Company's management and the
Special Committee concerning the Company's business, operations, assets,
liabilities, financial condition, liquidity and prospects and undertook such
other studies, analyses, inquiries and investigations as Bear Stearns deemed
appropriate.
 
In rendering its opinion, Bear Stearns relied upon and assumed, without
independent verification, the accuracy and completeness of the financial and
other information, including, and without limitation, the projections provided
to Bear Stearns by the Company. With respect to the Management Projections, Bear
Stearns assumed that they have been reasonably prepared on bases reflecting the
best currently available estimates and judgments of the management of the
Company as to the expected future performance of the Company. In addition, Bear
Stearns assumed that, in all respects material to its analysis, the Offer and
the Merger would be consummated on the terms set forth in the Merger Agreement
and that the representations and warranties contained in the Merger Agreement
are true and correct. Bear Stearns did not make any independent valuation or
appraisal of the assets or liabilities of the Company, nor was Bear Stearns
furnished with any such appraisals. Bear Stearns' opinion was based on economic,
market and other conditions, and on the information made available to Bear
Stearns, as of the date of the opinion.
 
No limitations were imposed by the Company or the Special Committee (or any
other party) on the scope of Bear Stearns' investigation or the procedures to be
followed by Bear Stearns in connection with preparing the Bear Stearns' opinion,
except that Bear Stearns was not authorized to solicit, and did not solicit,
indications of interest for the acquisition of all or any part of the Company
from any party, nor did it have any such discussions with any party other than
Parent.
 
Set forth below is a brief summary of certain analyses performed by Bear Stearns
and reviewed with the Special Committee on March 9, 1999 in connection with the
preparation of Bear Stearns' opinion. For the purpose of conducting these
analyses, Bear Stearns relied, among other things, on the Management Projections
provided to it by the Company, which are summarized in this Offer to Purchase
under "-- Certain Financial Projections (Unaudited)."
 
Applying the Offer Price of $24.50 per Share and the Company's most recent
estimates of EBITDA, EBIT and earnings per share for fiscal year 1998 and fiscal
year 1999, Bear Stearns calculated
 
     - the multiple of enterprise value to 1998 EBITDA and EBIT of 9.6x and
       13.1x, respectively, and the multiple of market price to 1998 earnings
       per share of 22.7x; and
 
     - the multiple of enterprise value to 1999 EBITDA and EBIT of 8.1x and
       10.6x, respectively, and the multiple of market price to 1999 earnings
       per share of 14.4x.
 
Comparable Public Company Analysis.  As part of its analysis, Bear Stearns
compared certain financial information of the Company with corresponding
publicly available information of a group of five publicly-traded direct
marketing companies that Bear Stearns considered comparable in certain respects
with the Company. This group included: Blair Corporation, Coldwater, DM, Lands'
End and Lillian Vernon (collectively, the "Bear Stearns' Comparable Companies").
 
Bear Stearns analyzed the Offer Price by comparing certain market trading
statistics for the Company with those of the Bear Stearns' Comparable Companies.
The market trading information used in the ratios provided below is as of March
4, 1999. The market trading information used in the valuation analysis was
enterprise value to projected 1999 EBITDA and EBIT, and market price to
estimated 1999 earnings per share. All estimates for the Company were based on
Management Projections.

Earnings per share estimates for the Bear Stearns' Comparable Companies were
based on the harmonic mean of First Call estimates as of March 4, 1999 while
EBITDA and EBIT projections were based on recently available research reports
for each Bear Stearns' Comparable Company. An analysis of the multiples for the
Bear Stearns' Comparable Companies yielded
 
                                       15
<PAGE>   18
 
harmonic mean multiples of projected 1999 EBITDA, EBIT and earnings per share of
6.1x, 7.4x, and 11.6x, respectively. The Offer Price results in implied
multiples of projected 1999 EBITDA, EBIT and earnings per share of 8.1x, 10.6x,
and 14.4x, respectively.
 
Precedent Transaction Analysis.  Using publicly available information, Bear
Stearns performed an analysis of 15 precedent transactions of direct
marketing/catalog companies that Bear Stearns deemed comparable to the Offer and
the Merger. This analysis yielded harmonic mean multiples of latest 12 month's
EBITDA, EBIT and earnings per share of 9.4x, 11.7x and 20.9x, respectively. The
Offer, based on the Company's most recent estimates for fiscal 1998, results in
implied multiples of EBITDA, EBIT and earnings per share of 9.6x, 13.1x, and
22.7x, respectively.
 
Discounted Cash Flow Analysis.  Bear Stearns performed a discounted cash flow
analysis of the Company for the fiscal years ended 1999 through 2003 based on
the Management Projections, which Bear Stearns extended for purposes of this
analysis to 2003 based on guidance from the Company. Unlevered free cash flows
of the Company were calculated as EBITA less taxes plus depreciation less
capital expenditures less changes in working capital. Bear Stearns calculated
terminal values by applying a range of exit multiples of 6.5x to 7.5x 2003
EBITDA for the Company. These multiples implied perpetual growth rates of
unlevered free cash flows of 3.3% to 4.1%, representing estimated ranges of
long-term cash flow growth rates for the Company. The unlevered cash flow
streams and terminal values were then discounted to the present using a range of
discount rates from 10.5% to 11.5%, representing an estimated weighted average
cost of capital range for the Company. The discounted values were then adjusted
by adding cash and subtracting debt to arrive at implied equity values. Based on
this analysis, Bear Stearns calculated implied per share values for the Company
from $18 to $25.
 
No company or transaction used in the Bear Stearns' Comparable Company or
precedent transaction analysis is identical to the Company or the Offer or the
Merger. Accordingly, any preceding analysis involved complex considerations and
judgments concerning financial and operating characteristics of the Company and
other general business, economic, market, or financial factors that could affect
the public trading value or acquisition value of the Company and of the
companies to which it is being compared.
 
The preparation of a fairness opinion is a complex process and is not conducive
to a partial analysis or summary description. In arriving at its opinion, Bear
Stearns considered the results of all its analysis as a whole and did not
attribute any particular weight to any analysis or factor considered by it. Bear
Stearns believes that selecting any portion of the analyses, without considering
all analyses, would create an incomplete view of the process underlying its
opinion. In addition, Bear Stearns may have deemed various assumptions more or
less probable than other assumptions, so that the ranges of valuations resulting
for any particular analysis described above should not be taken to be Bear
Stearns' view of the actual value of the Company.
 
In performing its analyses, Bear Stearns made numerous assumptions with respect
to industry performance, general business and economic conditions and other
matters, many of which are beyond the control of the Company. The analyses
performed by Bear Stearns are not necessarily indicative of actual value. These
analyses were performed solely as part of Bear Stearns' analysis of whether the
consideration to be received by the Stockholders other than the Company, Parent
and their respective wholly owned subsidiaries pursuant to the Merger Agreement,
was fair from a financial point of view, and were conducted in connection with
the delivery of Bear Stearns' opinion. The analyses are not appraisals that
reflect the prices at which the Company might actually be sold.
 
As described above, Bear Stearns' opinion provided to the Special Committee and
the Company Board was one of a number of factors taken into consideration by the
Special Committee in making its determination to recommend adoption of the
Merger Agreement and the transactions contemplated thereby. Consequently, the
Bear Stearns' analyses described above should not be viewed as determinative of
the opinion of the Special Committee or the view of the Company's management
with respect to the value of the Company.
 
In connection with its opinion, Bear Stearns made a presentation to the Special
Committee on March 9, 1999 (the "Bear Stearns Report") as to the fairness of the
Offer based on the foregoing analyses. A copy of the Bear Stearns Report is
filed as Exhibit (b)(2) to the Schedule 13E-3. The Bear Stearns Report is
available for inspection and copying at the principal executive offices of the
Company during its regular business hours to any Stockholder or his
representative who has been so designated in writing.
 
Bear Stearns is an internationally recognized investment banking and advisory
firm. As part of its investment banking business, Bear Stearns is regularly
engaged in the valuation of business and securities in connection with mergers
and acquisitions, negotiated underwritings, competitive biddings, secondary
distributions of listed and unlisted securities, private placements, and
valuation for estate, corporate and other purposes. Bear Stearns has advised the
Special Committee that, in the ordinary course of its business, Bear Stearns and
its affiliates may actively trade the debt and equity securities or senior loans
of the Company and Parent for their own account and for the accounts of
customers and, accordingly, may at any time hold a long or short term position
in the securities. Bear Stearns and its affiliates may maintain relationships
with the Special Committee and Parent in the future.
                                       16
<PAGE>   19
 
Pursuant to a letter agreement (the "Bear Stearns Letter Agreement") between the
Special Committee, the Company and Bear Stearns, dated January 28, 1999, the
Company agreed to pay Bear Stearns the following compensation: (a) an initial
cash fee of $500,000; (b) an additional cash fee of $500,000 at the earlier of
April 30, 1999 or at such time Bear Stearns rendered an opinion; and (c) a cash
fee of $300,000 if Bear Stearns is called upon for testimony by deposition or
trial in litigation relating to any transaction. The Company has also agreed to
reimburse Bear Stearns for its reasonable out-of pocket expenses, including
attorneys fees, and to indemnify Bear Stearns against certain liabilities,
including liabilities under the federal securities laws. The Securities and
Exchange Commission (the "Commission") has taken the position that such
indemnification under the federal securities laws may not be enforceable if it
is found to be against public policy.
 
CERTAIN FINANCIAL PROJECTIONS (UNAUDITED)
 
The Company does not, as a matter of course, make public forecasts or
projections as to future sales, expenses, earnings or other income statement
data. However, after making the Proposal, Bear Stearns, on behalf of the Special
Committee, provided Parent with certain analyses prepared by the Company's
management which included the Budget Projections and the Management Projections.
See "--Recommendation of the Company Board; Fairness of the Offer and the
Merger--Opinion of Bear Stearns." Such information has been set forth below for
the limited purpose of giving Stockholders access to projections by the
Company's management that were available for review by Parent in connection with
the Proposal and the Offer.
 
The projected financial information set forth below necessarily reflects
numerous assumptions with respect to general business and economic conditions
and other matters, many of which are inherently uncertain or beyond the
Company's or Parent's control, and does not take into account any changes in the
Company's operations or capital structure which may result from the Offer and
the Merger. It is not possible to predict whether the assumptions made in
preparing the projected financial information will be valid, and actual results
may prove to be materially higher or lower than those contained in the
projections. The inclusion of this information should not be regarded as an
indication that the Company, Parent, Purchaser or anyone else who received this
information considered it a reliable predictor of future events, and this
information should not be relied on as such. None of Parent, Purchaser, the
Company or any of their respective representatives assumes any responsibility
for the validity, reasonableness, accuracy or completeness of the projected
financial information, and the Company has made no representations to Parent or
Purchaser regarding such information.
 
The Management Projections were prepared later than the Budget Projections and,
unlike the Budget Projections, took into account the Company's performance in
the first four weeks of fiscal year 1999. The Budget Projections were prepared
in the last quarter of the Company's 1998 fiscal year as part of the Company's
annual planning and budgeting process and were developed both to plan for the
future and as a set of management objectives. The Budget Projections, at the
time of their preparation, reflected the Company's management's best judgment as
to the most likely future financial results of the Company, including assumed
consumer reaction to several merchandising changes in certain key catalogs. The
Management Projections, at the time of their preparation during the first
quarter of fiscal year 1999, represented the Company's management's best
judgment as to the most likely future financial results of the Company.
 
Several factors were considered by the Company's management in developing the
Management Projections, including, without limitation:
 
     - substantially fewer orders from certain initial spring mailings
       reflecting disappointing responses to several merchandising changes;
 
     - changes in the industry indicating more intense competition from existing
       and new entrants resulting in more alternatives for the consumer,
       including the Internet as a distribution channel, at competitive prices;
       and
 
     - loss of key management in the Chadwick's division.
 
With respect to each of the Budget Projections and the Management Projections,
the first projected year is based on a detailed set of merchandising and
operational assumptions by selling season, while the second and third projected
years are based upon a more general set of assumptions that might result from
the successful achievement of the initial year financial objectives. Because of
the factors discussed above, the Budget Projections do not currently represent
the Company's management's judgment of the most likely future financial results
of the Company. Management does not intend to make publicly available any
updated projections which it may prepare in the ordinary course of business.
 
                                       17
<PAGE>   20
 
                                  BRYLANE INC.
                               BUDGET PROJECTIONS
         PREPARED IN THE LAST QUARTER OF THE COMPANY'S 1998 FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                     -----------------------------------------------------------
                                                      ACTUAL     ESTIMATE    PROJECTED    PROJECTED    PROJECTED
                                                      FISCAL      FISCAL      FISCAL       FISCAL       FISCAL
                                                       1997      1998(1)       1999         2000         2001
                                                     --------    --------    ---------    ---------    ---------
<S>                                                  <C>         <C>         <C>          <C>          <C>
($ in millions, except per share data)
Net Sales                                            $1,314.8    $1,328.3    $1,388.9     $1,479.2     $1,590.1
  % Growth                                                 --         1.0%        4.6%         6.5%         7.5%
Gross Margin                                            637.2       640.6       678.1        718.9        772.8
  % of Net Sales                                         48.5%       48.2%       48.8%        48.6%        48.6%
Advertising                                             302.2       329.4       328.2        347.6        373.7
  % of Net Sales                                         23.0%       24.8%       23.6%        23.5%        23.5%
Fulfillment Costs                                       124.4       142.6       152.7        160.9        171.7
  % of Net Sales                                          9.5%       10.7%       11.0%        10.9%        10.8%
Support Services                                         89.3        91.5        96.0        100.6        106.5
  % of Net Sales                                          6.8%        6.9%        6.9%         6.8%         6.7%
                                                     --------    --------    --------     --------     --------
Operating Income(2)                                  $  121.3    $   77.1    $  101.2     $  109.8     $  120.8
  % of Net Sales                                          9.2%        5.8%        7.3%         7.4%         7.6%
EBITDA(2)                                            $  135.7    $   88.8    $  113.5     $  122.3     $  133.3
  % of Net Sales                                         10.3%        6.7%        8.2%         8.3%         8.4%
Amortization                                             11.0        11.3        11.2         11.2         11.0
Interest Expense                                         27.7        29.2        25.5         24.0         23.1
                                                     --------    --------    --------     --------     --------
Pretax Income                                            82.6        36.6        64.5         74.6         86.7
Taxes                                                    31.5        14.1        24.8         28.7         33.4
                                                     --------    --------    --------     --------     --------
Net Income(2)                                        $   51.1    $   22.2    $   39.6     $   45.9     $   53.3
                                                     ========    ========    ========     ========     ========
  % of Net Sales                                          3.9%        1.7%        2.9%         3.1%         3.4%
                                                     ========    ========    ========     ========     ========
Net Income(3)                                        $   47.0    $   15.5    $   39.6     $   45.9     $   53.3
                                                     ========    ========    ========     ========     ========
  % of Net Sales                                          3.6%        1.2%        2.9%         3.1%         3.4%
Fully Diluted Shares (millions)                          19.4        18.1        17.3         17.3         17.3
Earnings Per Share(2)                                $   2.67    $   1.25    $   2.29     $   2.65     $   3.08
</TABLE>
 
- ---------------
Footnotes:
 
(1) These estimates have been superseded by the Company's recently announced
    earnings for fiscal year 1998. See "THE TENDER OFFER--Section 7. Certain
    Information Concerning the Company."
 
(2) Does not include after-tax charge of $6.7 million in fiscal year 1998
    relating to deferred financing fees incurred through refinancing of bank
    debt and redemption of senior subordinated notes, and $4.1 million in fiscal
    year 1997 relating to deferred financing fees incurred through refinancing
    of bank debt.
 
(3) After extraordinary charge described in note 2.
 
                                       18
<PAGE>   21
 
                                  BRYLANE INC.
                             MANAGEMENT PROJECTIONS
                            AS OF FEBRUARY 26, 1999
 
<TABLE>
<CAPTION>
                                                     -----------------------------------------------------------
                                                      ACTUAL     ESTIMATE    PROJECTED    PROJECTED    PROJECTED
                                                      FISCAL      FISCAL      FISCAL       FISCAL       FISCAL
                                                       1997      1998(1)       1999         2000         2001
                                                     --------    --------    ---------    ---------    ---------
<S>                                                  <C>         <C>         <C>          <C>          <C>
($ in millions, except per share data)
Net Sales                                            $1,314.8    $1,328.4    $1,356.5     $1,444.6     $1,553.0
  % Growth                                                            1.0%        2.1%         6.5%         7.5%
Gross Margin                                            637.2       635.5       659.8        700.6        753.2
  % of Net Sales                                         48.5%       47.8%       48.6%        48.5%        48.5%
Advertising                                             302.2       328.3       328.2        346.7        372.7
  % of Net Sales                                         23.0%       24.7%       24.2%        24.0%        24.0%
Fulfillment Costs                                       124.4       143.0       150.4        157.5        167.7
  % of Net Sales                                          9.5%       10.8%       11.1%        10.9%        10.8%
Support Services                                         89.3        92.2        94.8         98.2        104.1
  % of Net Sales                                          6.8%        6.9%        7.0%         6.8%         6.7%
                                                     --------    --------    --------     --------     --------
Operating Income(2)                                  $  121.3    $   72.1    $   86.4     $   98.2     $  108.7
  % of Net Sales                                          9.2%        5.4%        6.4%         6.8%         7.0%
EBITDA(2)                                            $  135.7    $   83.8    $   98.7     $  110.7     $  121.2
  % of Net Sales                                         10.3%        6.3%        7.3%         7.7%         7.8%
Amortization                                             11.0        11.3        11.2     $   11.2         11.0
Interest Expense                                         27.7        29.1        27.6         25.0         24.1
                                                     --------    --------    --------     --------     --------
Pretax Income                                            82.7        31.7        47.6         62.0         73.6
Taxes                                                    31.5        12.2        18.3         23.9         28.3
                                                     --------    --------    --------     --------     --------
Net Income(2)                                        $   51.1    $   19.5    $   29.3     $   38.1     $   45.2
                                                     ========    ========    ========     ========     ========
  % of Net Sales                                          3.9%        1.5%        2.2%         2.6%         2.9%
                                                     ========    ========    ========     ========     ========
Net Income(3)                                        $   47.0    $   12.8    $   29.3     $   38.1     $   45.2
                                                     ========    ========    ========     ========     ========
Fully Diluted Shares (millions)                          19.4        18.1        17.3         17.3         17.3
Earnings Per Share(2)                                $   2.67    $   1.08    $   1.70     $   2.21     $   2.62
</TABLE>
 
- ---------------
Footnotes:
 
(1) These estimates have been superseded by the Company's recently announced
    earnings for fiscal year 1998. See "THE TENDER OFFER--Section 7. Certain
    Information Concerning the Company."
 
(2) Does not include after-tax charge of $6.7 million in fiscal year 1998
    relating to deferred financing fees incurred through refinancing of bank
    debt and redemption of senior subordinated notes, and $4.1 million in fiscal
    year 1997 relating to deferred financing fees incurred through refinancing
    of bank debt.
 
(3) After extraordinary charges described in note 2.
 
                                       19
<PAGE>   22
 
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
 
Certain matters discussed herein, including without limitation, the Budget
Projections and Management Projections, are forward-looking statements that
involve risks and uncertainties. Such information has been included in this
Offer to Purchase for the limited purpose of giving Stockholders access to
projections by the Company's management that were made available to Parent. Such
information was prepared by the Company's management for internal use and not
with a view to publication. The foregoing Budget Projections and Management
Projections were based on assumptions concerning the Company's products and
business prospects in 1999 through 2001, including the assumption that the
Company would continue to operate under the same ownership structure as then
existed. The Budget Projections and Management Projections were also based on
other revenue, expense and operating assumptions. Information of this type is
based on estimates and assumptions that are inherently subject to significant
economic and competitive uncertainties and contingencies, all of which are
difficult to predict and many of which are beyond the Company's control. Such
uncertainties and contingencies include, but are not limited to: changes in the
economic conditions in which the Company operates; greater than anticipated
competition or price pressures; new product offerings; better or worse than
expected customer growth resulting in the need to expand operations and make
capital investments; and the impact of investments required to enter new
markets. Accordingly, there can be no assurance that the projected results would
be realized or that actual results would not be significantly higher or lower
than those set forth above. In addition, the Budget Projections and Management
Projections were not prepared with a view to public disclosure or compliance
with the published guidelines of the Commission or the guidelines established by
the American Institute of Certified Public Accountants regarding projections and
forecasts, and are included in this Offer to Purchase only because such
information was made available to Parent by the Company. Neither Parent's nor
the Company's independent accountants have examined, complied or applied any
agreed upon procedures to this information, and, accordingly, assume no
responsibility for this information. Neither Parent nor the Company nor any
other party assumes any responsibility for the accuracy or validity of the
foregoing Budget Projections and Management Projections. Neither Parent,
Purchaser nor the Company intends to provide any updated information with
respect to any forward-looking statements.
 
PURPOSE AND STRUCTURE OF THE OFFER; REASONS OF PARENT AND PURCHASER FOR THE
OFFER AND THE MERGER
 
The purpose of the Offer, the Merger and the Merger Agreement is to enable
Parent to acquire complete control of the Company Board and the entire equity
interest in the Company. In light of the terms of the Governance Agreement,
Parent did not consider any alternative means to accomplish such purpose. Upon
consummation of the Merger, the Company will become a wholly owned subsidiary of
Parent. The Offer is being made pursuant to the Merger Agreement. The two-step
Offer and Merger structure have been used in lieu of a one-step merger because
Parent believes that a tender offer may be consummated more quickly than a
one-step merger transaction.
 
Parent believes that the acquisition by Parent of the remaining Shares is
appropriate at this time because the acquisition will better position the
Company to pursue future business and growth opportunities, while allowing
Parent to capitalize upon cross-border opportunities in the specialty catalog
sector in a more effective manner. See "--Background of the Offer--Business of
the Company" and "--Background of the Offer--History and Background of the
Company and Arrangements between the Company, Parent and Purchaser."
 
Parent has also been disappointed by the Company's recent financial results and
believes that significant actions may be warranted with respect to the Company's
business in order to reverse the recent declining trend with respect to the
Company's financial results. Parent believes that the Company will not be able
to successfully implement the changes Parent believes to be necessary so long as
the Company remains public, subject to the vagaries of the stock market and the
short-term outlook of many public Stockholders and analysts. Parent believes
that if the Company is no longer public, it would be better able to implement
changes to the Company's warehouse distribution systems as well as to remedy
problems in the Chadwick business. In addition, Parent is not willing to make
the significant investment in resources and expertise that it believes will be
necessary to reverse recent trends, absent ownership of all of the Shares.
Parent also believes that it may be better able to motivate and incentivise the
Company's management as a private entity.
 
PLANS FOR THE COMPANY; CERTAIN EFFECTS OF THE OFFER
 
As promptly as practicable following the purchase of and payment for Shares
under the Offer, (a) Parent intends, in the event Purchaser acquires a number of
shares such that, when aggregated with such other Shares beneficially owned by
Parent, represents at least 90% of the then outstanding Shares to cause a
"short-form" merger of Purchaser and the Company under the DGCL with
Stockholders (other than Parent, the Company and their respective wholly owned
subsidiaries and other than Shares (if any) held by Dissenting Stockholders)
receiving $24.50 per share in cash in such Merger and (b) in the event Purchaser
acquires less than 90% of the then outstanding Shares, including Shares
currently beneficially owned by Parent, the
 
                                       20
<PAGE>   23
 
Company intends to cause a special meeting of Stockholders to be held to vote
upon the Merger (the "Special Meeting"). If Purchaser does not acquire a number
of shares such that, when aggregated with such other Shares beneficially owned
by Parent, represents at least 90% of the then outstanding Shares, and a vote of
Stockholders is required under the DGCL to consummate the Merger, a
significantly longer period of time will be required to effect the Merger. In
the Merger Agreement, the Company has agreed to convene a Special Meeting as
soon as practicable following consummation of the Offer for the purpose of
considering and taking action on the Merger Agreement and the transactions
contemplated thereby, and, subject to fiduciary obligations of the Company Board
and the Special Committee under applicable law, to include in the related proxy
statement the recommendation of the Company Board and the Special Committee that
Stockholders vote in favor of the approval of the Merger Agreement. Parent has
agreed to cause all Shares then owned by it, Purchaser or any of its other
subsidiaries (as defined below) to be voted in favor of approval of the Merger
Agreement.
 
It is expected that, initially following the Merger, except as set forth below,
the business and operations of the Company will be conducted in a manner
substantially similar to how they are conducted currently. However, Parent will
continue to evaluate the business and operations of the Company during the
pendency of the Offer and after the consummation of the Offer and the Merger,
and will take further actions as its deems appropriate under the circumstances
then existing.
 
Except as otherwise described in this Offer to Purchase, Parent has no current
plans or proposals which relate to or would result in: (a) other than the
Merger, an extraordinary corporate transaction, such as a merger, reorganization
or liquidation involving the Company; (b) a sale or transfer of a material
amount of assets of the Company; (c) any change in the Company's management or
any change in any material term of the employment contract of any executive
officer; or (d) any other material change in the Company's corporate structure
or business.
 
Nevertheless, Parent may initiate a review of the Company and its assets,
corporate structure, capitalization, operations, properties, policies,
management and personnel to determine what changes, if any, would be desirable
following the Merger in order best to organize and integrate the activities of
the Company and Parent. As a result of the Merger, it is Parent's intention that
the Company Board will consist solely of Mr. Canzone and representatives of
Parent. Parent may also consider material changes in the present dividend policy
(which is currently not to pay any dividends), indebtedness and capitalization
of the Company. Parent intends to take actions that will respond to the recent
disappointing financial results, following a full review of the Company's
operations after completion of the Offer and the Merger. In particular, Parent
expressly reserves the right to make any changes that it deems necessary or
appropriate in light of its review or in light of future developments. Parent
has no present intention to change the Company's senior management or the terms
of their employment and currently intends to work with the Company's senior
management to develop appropriate incentives for management of the Company.
 
As a result of the Offer, the direct and indirect interest of Parent in the
Company's net book value and net earnings will increase to the extent of the
number of Shares acquired under the Offer. Following consummation of the Merger,
Parent's direct and indirect interest in such items will increase to 100%, and
Parent and its subsidiaries will be entitled to all benefits resulting from that
interest, including all income generated by the Company's operations, and any
future increase in the Company's value and the right to elect all members of the
Company Board. Similarly, Parent will also bear the risk of losses generated by
the Company's operations and any decrease in the value of the Company after the
Merger.
 
Upon consummation of the Merger, the Company will become a privately held
corporation. Accordingly, Stockholders will not have the opportunity to
participate in the earnings and growth of the Company after the Merger and will
not have any right to vote on corporate matters. Similarly, Stockholders will
not face the risk of losses generated by the Company's operations or decline in
the value of the Company after the Merger.
 
Following consummation of the Offer, the Company may fail to meet certain of the
criteria for continued listing on the NYSE and be subject to delisting. The
criteria for listing on the NYSE include a requirement that the Company have at
least 1,200 beneficial stockholders of 100 Shares or more and at least 600,000
publicly held Shares. In addition, the registration of the Shares under the
Exchange Act may be terminated either (a) 90 days following consummation of the
Offer, if there be fewer than 300 stockholders of record or (b) 90 days
following consummation of the Merger. Accordingly, following the Merger there
will be no publicly traded Common Stock of the Company outstanding. See "THE
TENDER OFFER--Section 11. Effect of the Offer on the Market for the Shares; the
New York Stock Exchange and Exchange Act Registration."
 
It is expected that, if Shares are not accepted for payment by Purchaser
pursuant to the Offer and the Merger is not consummated, the Company's current
management, under the general direction of the Company Board, will continue to
manage the Company as an ongoing business.
 
                                       21
<PAGE>   24
 
RIGHTS OF STOCKHOLDERS IN THE OFFER AND THE MERGER; APPRAISAL RIGHTS
 
No appraisal rights are available in connection with the Offer. If the Merger is
consummated, however, Stockholders who have not tendered their Shares will have
certain rights under the DGCL to dissent and demand appraisal of, and to receive
payment in cash of the fair value of, their Shares. Stockholders who perfect
such rights by complying with the procedures set forth in Section 262 of the
DGCL ("Section 262") will have the fair value of their Shares (exclusive of any
element of value arising from the accomplishment or expectation of the Merger)
determined by the Delaware Court of Chancery and will be entitled to receive a
cash payment equal to such fair value from the Surviving Corporation. In
addition, such dissenting Stockholders (the "Dissenting Stockholders") would be
entitled to receive payment of a fair rate of interest from the date of
consummation of the Merger on the amount determined to be the fair value of
their Shares (the "Dissenting Shares"). In determining the fair value of the
Dissenting Shares, the court is required to take into account all relevant
factors. Accordingly, such determination could be based upon considerations
other than, or in addition to, the market value of the Shares, including, among
other things, asset values and earning capacity. In Weinberger v. UOP, Inc., the
Delaware Supreme court stated that "proof of value by any techniques or methods
which are generally considered acceptable in the financial community and
otherwise admissible in court" should be considered in an appraisal proceeding.
The Weinberger court also noted that, under Section 262, fair value is to be
determined "exclusive of any element of value arising from the accomplishment or
expectation of the merger." In Cede & Co. v. Technicolor, Inc., however, the
Delaware Supreme Court stated that, in the context of a two-step cash merger,
"to the extent that value has been added following a change in majority control
before cash-out, it is still value attributable to the going concern," to be
included in the appraisal process. As a consequence, the fair value determined
in any appraisal proceeding could be more or less than the consideration to be
paid in the Offer and the Merger.
 
Parent does not intend to object, assuming the proper procedures are followed,
to the exercise of appraisal rights by any Dissenting Stockholder and the demand
for appraisal of, and payment in cash for the fair value of, the Dissenting
Shares. Parent intends, however, to cause the Surviving Corporation to argue in
an appraisal proceeding that, for purposes of such proceeding, the fair value of
each Dissenting Share is less than the price paid in the Merger. In this regard,
Stockholders should be aware that opinions of investment banking firms as to the
fairness from a financial point of view (including Bear Sterns' opinion
described in this Offer to Purchase and the J.P. Morgan Reports described in
this Offer to Purchase) are not necessarily opinions as to "fair value" under
Section 262.
 
THE PRESERVATION AND EXERCISE OF DISSENTERS' RIGHTS REQUIRE STRICT ADHERENCE TO
THE APPLICABLE PROVISIONS OF THE DGCL. The foregoing summary of Section 262 is
qualified in its entirety by reference to Section 262, a copy of which is
attached as Schedule III to this Offer to Purchase.
 
THE MERGER AGREEMENT
 
The following is a summary of the material terms of the Merger Agreement, a copy
of which is attached as Schedule IV to this Offer to Purchase. Such summary is
qualified in its entirety by reference to the Merger Agreement.
 
The Offer
 
The obligation of Purchaser to accept for payment and pay for Shares tendered
pursuant to the Offer is subject to the satisfaction of certain conditions that
are described in "THE TENDER OFFER--Section 12. Certain Conditions of the
Offer." Without the prior consent of the Special Committee, Purchaser has agreed
that it will not
 
     - decrease the price to be paid in the Offer and the Merger;
 
     - change the number of Shares sought to be purchased in the Offer to less
       than all of the outstanding Shares not beneficially owned by Parent;
 
     - change the form of the consideration payable in the Offer;
 
     - add to the conditions to the Offer described in "THE TENDER
       OFFER--Section 12. Certain Conditions of the Offer;" or
 
     - make any other change in the terms or conditions of the Offer which is
       adverse to Stockholders.
 
Pursuant to the Merger Agreement, Purchaser
 
     - if requested by the Company at the direction of the Special Committee,
       will extend the Offer for up to 20 business days in the event that on the
       Initial Expiration Date, Purchaser has not accepted for payment Shares
       pursuant to the Offer as a result of one or more of the conditions to the
       Offer set forth in Annex I of the Merger Agreement and described in
 
                                       22
<PAGE>   25
 
       "THE TENDER OFFER--Section 12. Certain Conditions of the Offer" not
       having been satisfied or waived by Purchaser;
 
     - at its discretion, may determine from time to time to extend the Offer
       for no more than an aggregate of 20 business days following the later of
       the Initial Expiration Date and the first expiration date thereafter on
       which all of the conditions to the Offer set forth in Annex I to the
       Merger Agreement and described in "THE TENDER OFFER--Section 12. Certain
       Conditions of the Offer" have been satisfied or waived, if applicable. If
       Purchaser extends the Offer in accordance with the provisions described
       in this clause, all of the conditions of the Offer will be deemed to have
       been irrevocably satisfied for all purposes of the Offer and will not be
       asserted as a basis for not consummating the Offer; and
 
     - may, from time to time at its discretion, extend the Offer in increments
       of up to 10 business days each, if one or more of the conditions to the
       Offer set forth in Annex I to the Merger Agreement and described in "THE
       TENDER OFFER--Section 12. Certain Conditions of the Offer" has not been
       satisfied or waived.
 
Pursuant to the Merger Agreement, Purchaser has agreed not to accept for payment
any Shares tendered pursuant to the Offer unless there have been validly
tendered and not withdrawn prior to the expiration of the Offer a number of
Shares which, together with the Shares beneficially owned by Parent, satisfy the
Minimum Condition.
 
The Merger; Effect of the Merger
 
The Merger Agreement provides that, at the Effective Time, Purchaser will be
merged with and into the Company. Following the Merger, the separate corporate
existence of Purchaser will cease, and the Company will continue as the
Surviving Corporation. The directors of Purchaser immediately prior to the
Effective Time will be the initial directors of the Surviving Corporation and
will hold office until their respective successors are duly elected and
qualified, or their earlier death, resignation or removal. Prior to the
Effective Time, the directors of the Company, other than directors who are
directors of Purchaser and other than Mr. Canzone, will resign from the Company
Board effective immediately following the Effective Time. The officers of the
Company immediately prior to the Effective Time will be the initial officers of
the Surviving Corporation, and will hold office until their successors are duly
elected and qualified or their earlier death, resignation or removal.
 
If required to consummate the Merger, the Company has agreed that it will:
 
     - call and hold a Special Meeting as soon as practicable following the
       acceptance for payment of Shares by Purchaser pursuant to the Offer to
       consider and take action on the Merger Agreement;
 
     - prepare and file with the Commission a preliminary proxy statement
       relating to the Merger Agreement and use its reasonable best efforts (a)
       to cause a definitive proxy statement (the "Proxy Statement") to be
       mailed to Stockholders, and (b) subject to the fiduciary duties of the
       Company Board, to obtain the necessary approvals of the Merger and the
       Merger Agreement by Stockholders; and
 
     - subject to the fiduciary obligations of the Company Board and the Special
       Committee, include in the Proxy Statement the recommendation of the
       Company Board and the Special Committee that Stockholders vote in favor
       of the approval of the Merger Agreement.
 
Parent has agreed that it will vote, or cause to be voted, all of the Shares
then beneficially owned by it, Purchaser or any of its other subsidiaries in
favor of the approval of the Merger Agreement. As of the date of this Offer to
Purchase, Parent beneficially owns 8,617,017 Shares, representing approximately
49.9% of the outstanding Shares, and the Parent Directors own an additional
27,270 Shares for their own accounts.
 
The parties have agreed that, in the event that Parent, Purchaser or any other
subsidiary of Parent acquires, together with the Shares beneficially owned by
Parent, at least 90% of the outstanding Shares pursuant to the Offer, they will
take all necessary and appropriate action to cause the Merger to become
effective as soon as practicable after the acceptance for payment of and payment
for Shares by Purchaser pursuant to the Offer without a Stockholder meeting.
 
Conversion of Shares.  At the Effective Time, each Share issued and outstanding
immediately prior to the Effective Time (other than any Shares held by Parent,
Purchaser, any wholly owned subsidiary of Parent or Purchaser, in the treasury
of the Company or by any wholly owned subsidiary of the Company and other than
Dissenting Shares), will be converted into the right to receive in cash an
amount (the "Merger Price") equal to the price paid in the Offer.
 
Options.  All the outstanding Options will be canceled as of the Effective Time.
Immediately prior to the Effective Time, each Option, whether or not then vested
or exercisable, will no longer be exercisable but will entitle the holder who is
an employee or director of the Company or any of its subsidiaries at the
Effective Time, to payments in cash at the Effective Time, equal to
 
                                       23
<PAGE>   26
 
the product of (a) the total number of Shares subject to such Option, whether or
not then vested or exercisable, and (b) the excess (if any) of the Merger Price
over the exercise price per Share subject to such Option.
 
Conduct of Business of the Company
 
Pursuant to the Merger Agreement, the Company has agreed that, until the
Effective Time, except as permitted by the Merger Agreement or with the prior
written consent of Parent, the Company:
 
     - will, and will cause each of its subsidiaries to, conduct its operations
       in the ordinary and usual course of business consistent with past
       practice; and
 
     - will use its reasonable best efforts, and will cause each of its
       subsidiaries to use its reasonable best efforts, to preserve intact the
       business organization of the Company and each of its subsidiaries, to
       keep available the services of its and their present officers and key
       employees, and to preserve the good will of those having business
       relationships with it, including, without limitation, maintaining
       satisfactory relationships with licensors, suppliers, distributors,
       customers and others having business relationships with the Company.
 
The Company has also agreed that it will not, and will not permit any of its
subsidiaries to, prior to the Effective Time, without the prior written consent
of Parent:
 
     - adopt or propose any amendment to its Certificate of Incorporation or
       By-Laws or comparable organizational documents;
 
     - issue, reissue, pledge or sell, or authorize the issuance, reissuance,
       pledge or sale of (a) additional shares of capital stock, or securities
       convertible into capital stock, or any rights, warrants or options to
       acquire any convertible securities or capital stock, other than the
       issuance of Shares, in accordance with the terms of the instruments
       governing such issuance on the date of the Merger Agreement, pursuant to
       the exercise of Options outstanding on March 10, 1999 or (b) any other
       securities in respect of, in lieu of, or in substitution for, shares of
       its capital stock outstanding on the date of the Merger Agreement;
 
     - make any other changes in its capital structure;
 
     - declare, set aside or pay any dividend or other distribution in respect
       of any of its capital stock other than between the Company and any of its
       wholly owned subsidiaries;
 
     - split, combine, subdivide, reclassify or redeem, purchase or otherwise
       acquire, or propose to redeem or purchase or otherwise acquire, any
       shares of its capital stock, or any of its other securities, or create
       any subsidiaries;
 
     - incur, assume or pre-pay any long-term debt or incur or assume any
       short-term debt, except that the Company and its subsidiaries may incur
       or pre-pay debt in the ordinary course of business in amounts and for
       purposes consistent with past practice;
 
     - assume, guarantee, endorse or otherwise become liable or responsible for
       the obligations of any other person except in the ordinary course of
       business consistent with past practice;
 
     - make any loans, advances or capital contributions to, or investments in,
       any other person except in the ordinary course of business consistent
       with past practice and except for loans, advances or capital
       contributions between any wholly owned subsidiary of the Company and the
       Company or another wholly owned subsidiary of the Company;
 
     - other than in the ordinary course of business, (a) modify, amend or
       terminate any material contract, (b) except as required by law, waive,
       release, relinquish, settle, compromise or assign any material contract
       (or any of the Company's rights thereunder), right or claim, or (c)
       cancel or forgive any indebtedness owed to the Company or any of its
       subsidiaries except in ordinary course of business consistent with past
       practice;
 
     - file any tax return (except in the ordinary course of business), or make
       or revoke any tax election, or change any method of accounting, except to
       the extent that such action would not have a Material Adverse Effect on
       the Company (as defined below);
 
     - other than in the ordinary course of business, enter into any contract or
       agreement that would be material to the Company and its subsidiaries
       taken as a whole;
 
     - except as may be required as a result of a change in applicable law or in
       generally accepted accounting principles, make any change in its methods
       or principles of accounting; or
 
                                       24
<PAGE>   27
 
     - agree in writing or otherwise to take any of the actions described above
       or any action which would cause any representation or warranty in the
       Merger Agreement to be or become untrue or incorrect in any material
       respect.
 
Covenants
 
Acquisition Transactions.  The Company has agreed to promptly advise Parent in
reasonable detail of the receipt, directly or indirectly, of any inquiries,
discussions, negotiations or proposals relating to a merger, liquidation,
recapitalization, consolidation or other business combination involving the
Company or its subsidiaries, or any combination of such transactions (an
"Acquisition Transaction"), including the offeror and the terms of any proposal
relating to an Acquisition Transaction. The Company has agreed to promptly
advise Parent of any material development relating to a proposal, including the
results of any discussions or negotiations. The Company has agreed that it will
not provide any non-public information to any third party without having entered
into a customary confidentiality agreement.
 
Indemnification and Insurance.  Parent has agreed, from and after the Effective
Time, to cause the Surviving Corporation to indemnify and hold harmless the
officers and directors of the Company (the "Indemnified Parties") for acts or
omissions occurring prior to the Effective Time to the extent currently provided
under the Company's Certificate of Incorporation, By-Laws and pre-existing
indemnification agreements. Parent has also agreed that the Company, and from
and after the Effective Time, the Surviving Corporation will cause the Company's
current directors' and officers' liability insurance policies to be maintained
for not less than six years, subject to certain limitations specified in the
Merger Agreement. The Merger Agreement also sets forth the specific procedures
for indemnification.
 
Management:  Parent has stated in the Merger Agreement that it has no present
intention to change the Company's senior management or the terms of their
employment following consummation of the Transactions. Parent has also specified
that it intends to work with the Company's senior management to develop
appropriate incentives for the Company's management following consummation of
the transactions contemplated under the Merger Agreement.
 
Other Covenants.  The Merger Agreement contains other covenants of Parent,
Purchaser and the Company relating to, among other things:
 
     - access by Parent and Purchaser to information concerning the Company;
 
     - use of reasonable best efforts to obtain necessary consents and make
       necessary filings; and
 
     - notifications of certain matters.
 
Representations and Warranties
 
The Merger Agreement contains customary representations and warranties of the
parties, including representations
 
     - by the Company, Parent and Purchaser regarding organization matters,
       authority and conflicts and consents;
 
     - by the Company regarding organizational documents, capitalization,
       filings with the Commission, financial statements, employee benefit
       matters, litigation, taxes, intellectual property, year 2000 compliance
       and required vote for the Merger;
 
     - by the Company regarding the absence of a Material Adverse Effect on the
       Company and the ordinary course operation of the Company and its
       subsidiaries, in each case since January 30, 1999; and
 
     - by Parent and Purchaser regarding availability of financing for the Offer
       and Merger.
 
For purposes of the Merger Agreement and this Offer:
 
     - "Material Adverse Effect on the Company" means any change in or effect on
       the business, assets, liabilities, financial condition, results of
       operation or prospects of the Company or its subsidiaries that is
       materially adverse to the Company and its subsidiaries taken as a whole.
 
     - "Material Adverse Effect on Parent" means any change in or effect on the
       business, assets, liabilities, financial condition, results of operation
       or prospects of Parent or its subsidiaries that is materially adverse to
       Parent and its subsidiaries taken as a whole.
 
     - "subsidiary" when used with respect to any party means any corporation or
       other organization, incorporated or unincorporated, (a) of which such
       party or another subsidiary of such party is a general partner (excluding
       partnerships, the general partnership interests of which held by such
       party or any subsidiary of such party do not have 50% or more of the
       voting interests in such partnership) or (b) 50% or more of the
       securities or other interests of which having by their terms ordinary
       voting power to elect at least 50% of the board of directors or others
       performing similar functions
 
                                       25
<PAGE>   28
 
with respect to such corporation or other organization is directly or indirectly
owned or controlled by such party or one or more of its subsidiaries (or if
there are no such voting securities or interests, 50% or more of the equity
interests of which is directly or indirectly owned or controlled by such party
      or one or more of its subsidiaries).
 
Conditions to the Merger
 
Pursuant to the Merger Agreement, the obligations of Parent, Purchaser and the
Company to consummate the Merger are subject to the satisfaction, at or before
the Effective Time, of the following conditions:
 
     - the transactions contemplated by the Merger Agreement shall have been
       approved by the Stockholders, if required by the DGCL;
 
     - Purchaser shall have accepted for payment and paid for Shares pursuant to
       the Offer in accordance with the terms of the Merger Agreement (this
       condition will be deemed satisfied if Purchaser fails to accept for
       payment or pay for Shares pursuant to the Offer in violation of the terms
       of the Offer);
 
     - the consummation of the Merger shall not be restrained, enjoined or
       prohibited by any order, judgment, decree, injunction or ruling of a
       court or any governmental entity, and there shall be no statute, rule or
       regulation which prevents consummation of the Merger or the other
       transactions contemplated by the Merger Agreement;
 
     - there shall be no pending claim, action, suit, hearing or proceeding
       ("Action") challenging or seeking to restrain or prohibit the
       consummation of the transactions contemplated by the Merger Agreement, or
       any Action filed against the Company or any of its subsidiaries that
       could, individually or in the aggregate, reasonably be expected to have a
       Material Adverse Effect on the Company or on the consummation of the
       transactions contemplated by the Merger Agreement; and
 
     - any waiting period (and any extension thereof) under the
       Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended,
       applicable to the Merger shall have expired or terminated and any other
       approvals or requirements under any other antitrust or similar laws shall
       have been obtained or complied with.
 
Termination
 
The Merger Agreement provides that it may be terminated:
 
     - by the mutual written consent of Parent and the Company;
 
     - by the Company, if (a) Purchaser fails to commence the Offer, (b)
       Purchaser has not accepted for payment and paid for Shares pursuant to
       the Offer on or before June 30, 1999 (subject to extension in certain
       events), or (c) Purchaser fails to purchase validly tendered Shares in
       violation of applicable law;
 
     - by Parent or the Company, if the Offer is terminated or withdrawn
       pursuant to its terms without any Shares being purchased; provided that
       neither Parent nor the Company may so terminate the Merger Agreement if
       it has breached the Merger Agreement in any material respect or, in the
       case of Parent, if it or Purchaser is in material violation of the terms
       of the Offer;
 
     - by Parent or the Company, if there is a final and nonappealable order,
       decree or ruling or other action permanently enjoining, restraining or
       otherwise prohibiting the acceptance for payment of, or payment for,
       Shares pursuant to the Offer or the Merger;
 
     - by the Company, if prior to the purchase of Shares pursuant to the Offer
       in accordance with the terms of the Merger Agreement, the Special
       Committee approves or recommends another offer or an agreement to carry
       out an Acquisition Transaction proposal made by a third party, on terms
       which a majority of the members of the Special Committee have determined
       in good faith (a) based on the advice of a nationally recognized
       investment banker, are more favorable to the Company and the Stockholders
       (other than Parent and Purchaser) than the transactions contemplated by
       the Merger Agreement and (b) based on the advice from its outside
       counsel, that failure to so approve and terminate the Merger Agreement
       would constitute a breach of fiduciary duties of the Company Board;
 
     - by Parent prior to the purchase of Shares pursuant to the Offer, if the
       Special Committee (a) withdraws or modifies in a manner adverse to
       Purchaser its approval or recommendation of the Offer, the Merger
       Agreement or the Merger, (b) approves or recommends another offer or an
       agreement to carry out an Acquisition Transaction proposal made by a
       third party or (c) resolves to take of these actions;
 
                                       26
<PAGE>   29
 
     - by the Company prior to the consummation of the Offer, if (a) any of the
       representations and warranties of Parent or Purchaser contained in the
       Merger Agreement and qualified as to materiality were when made or have
       since become untrue or incorrect or (b) any other representations or
       warranties of Parent or Purchaser contained in the Merger Agreement were
       when made or have become untrue or incorrect and such breach could
       reasonably be expected individually or in the aggregate, to have a
       Material Adverse Effect on Parent or on the ability of Parent or
       Purchaser to consummate the Offer and the Merger;
 
     - by the Company prior to the consummation of the Offer, if Parent or
       Purchaser have breached or failed to comply in any material respect with
       any of their respective agreements or obligations under the Merger
       Agreement and the breach is not cured prior to the earlier of (a) 10 days
       following notice of such breach and (b) two business days prior to the
       date on which the Offer expires;
 
     - by Parent prior to the purchase of Shares pursuant to the Offer, if (a)
       any of the representations or warranties of the Company (1) contained in
       the Merger Agreement and qualified as to materiality or (2) relating to
       its capitalization were when made or have since become untrue or
       incorrect or (b) any other representations or warranties of the Company
       contained in the Merger Agreement (other than the representations and
       warranties relating to its capitalization) were when made or have become
       untrue or incorrect and such breach could reasonably be expected
       individually or in the aggregate, to have Material Adverse Effect on the
       Company or which could reasonably be expected individually or in the
       aggregate, to prevent or materially delay the consummation of the Offer;
 
     - by Parent prior to the purchase of Shares pursuant to the Offer, if the
       Company shall have breached or failed to comply in any material respect
       with any of its agreements or obligations under the Merger Agreement and
       the breach is not cured prior to the earlier of (a) 10 days following
       notice of such breach and (b) two business days prior to the date on
       which the Offer expires; or
 
     - by Parent prior to the purchase of Shares pursuant to the Offer, if the
       Minimum Condition is not satisfied by the expiration date of the Offer
       and on or prior to such date any person (other than Parent or Purchaser
       or any affiliate thereof) makes a proposal or public announcement or
       communication to the Company regarding an Acquisition Transaction.
 
Amendment and Waiver
 
The Merger Agreement may be amended by the Company, Parent and Purchaser at any
time before or after approval of the Merger Agreement by the Stockholders but,
after such approval, no amendment may be made which decreases the Merger Price
or adversely affects the rights of the Stockholders without the approval of the
Stockholders.
 
At any time prior to the Effective Time, the parties may
 
     - extend the time for the performance of any of the obligations or other
       acts of any other party to the Merger Agreement;
 
     - waive any inaccuracies in the representations and warranties by any other
       party to the Merger Agreement; or
 
     - waive compliance with any of the agreements of any other party to the
       Merger Agreement or with any conditions to its own obligations.
 
Fees and Expenses
 
The Merger Agreement provides that all costs and expenses incurred in connection
with the Merger Agreement and the transactions contemplated thereby will be paid
by the party incurring the expenses. If the Merger Agreement is terminated by
the Company under limited circumstances, Parent has agreed to reimburse the
out-of-pocket costs and expenses incurred by the Company in connection with the
Merger Agreement and related transactions.
 
Conditions to the Offer
 
Annex I to the Merger Agreement sets forth the conditions to consummation of the
Offer, including without limitation, the Minimum Condition and the absence of a
development or event which has, or could reasonably be expected to have,
Material Adverse Effect on the Company. For a description of conditions to
consummation of the Offer, see "THE TENDER OFFER--Section 12. Certain Conditions
of the Offer."
 
                                       27
<PAGE>   30
 
INTERESTS OF CERTAIN PERSONS IN THE OFFER AND THE MERGER
 
Related Party Transactions
 
In considering the recommendation of Parent, the Company Board and the Special
Committee with respect to the Offer and the Merger, Stockholders should be aware
that Parent and Parent Directors have interests in the Offer and the Merger
which are described below and which may be different from the interests of other
Stockholders.
 
Parent Stock Ownership and Representation on Company Board.  Parent beneficially
owns approximately 49.9% of the currently outstanding Shares. The Parent
Directors own an additional 27,270 Shares for their own accounts. Of the nine
current directors of the Company, five are also directors and/or executive
officers of Parent and/or its affiliates. See "-- Beneficial Ownership of
Shares" for information regarding Shares beneficially owned by Parent and
certain of Parent's executive officers or directors. See also "Schedule
I -- List of Directors and Executive Officers of Parent, Purchaser, Artemis,
S.A., S.C.A. Financiere Pinault and RedCats S.A." Stockholders should be aware
that as a result of Parent's current ownership of approximately 49.9% of the
issued and outstanding Shares, and the Parent Directors constituting a majority
of the Company's directors, Parent may be deemed to control the Company.
 
Governance Agreement.  Pursuant to the Governance Agreement, during a standstill
period of three years (which period is subject to early termination in certain
circumstances set forth in the Governance Agreement), Parent and its affiliates
are subject to certain limitations and restrictions relating to (a)
solicitations or public proposals to effect a merger or other business
combination or sale of all or substantially all of the assets of the Company and
(b) limitations on acquisitions of additional Shares. Such standstill
restrictions were waived by the Company in accordance with the terms of the
Governance Agreement in connection with the Proposal, the Offer, the Merger and
the other transactions contemplated by the Merger Agreement.
 
In addition, under the Governance Agreement,
 
     - the Company is required to use its best efforts to have the Company Board
       include up to five nominees of Parent in the slate of nominees presented
       by the Company Board for election at each Stockholder meeting at which
       directors are to be elected, subject to the resignation of specified
       numbers of Parent Directors in the event ownership of Shares by Parent or
       its affiliates falls below certain thresholds set forth in the Governance
       Agreement;
 
     - Parent and the Company are required to use their best efforts to assure
       that the Company Board will include (a) at least three directors who are
       independent of Parent, FS&Co., The Limited and the Company's management
       (the "Independent Directors") and (b) the Company's chief executive
       officer;
 
     - Parent has specified representation on the committees of the Company
       Board; and
 
     - until the first anniversary of the Governance Agreement (April 3, 1999),
       certain specified officers of the Company may not be terminated without
       cause unless two-thirds of the directors then in office approve such
       termination.
 
Pursuant to the Governance Agreement, Parent has agreed that, as long as at
least two-ninths or an equivalent proportion of the directors of the Company are
Parent Directors,
 
     - any transaction with Parent or its affiliates must be on arm's-length
       terms and approved by a majority of the Independent Directors;
 
     - any amendment, repeal or other modification of the Governance Agreement
       or any other agreement or instrument of the Company, including its
       Certificate of Incorporation or By-Laws, which would have the effect of
       altering the terms of the Governance Agreement in any manner adverse to
       the Stockholders (other than Parent) must be approved by a majority of
       the Independent Directors;
 
     - any disposition of any assets of the Company or any business combination,
       spin-off or other transaction pursuant to which Parent would receive
       consideration different from that received by other Stockholders must be
       approved by a majority of the Independent Directors; and
 
     - any corporate opportunity (merger or acquisition) relating to the United
       States mail order business which Parent or its affiliates receives must
       first be presented to and considered by the Company. If, within 20 days
       of being presented with an opportunity described in this clause, the
       Company chooses not to pursue such opportunity or the Company chooses to
       pursue such opportunity and fails to consummate a transaction with
       respect to such opportunity within 45 days of being presented with the
       opportunity, Parent and/or its affiliates may pursue such opportunity.
 
In addition, under the Governance Agreement, Parent has agreed that, if any
Parent business that is primarily mail order desires to enter the United States
mail order business, then the Company will be offered a right of first refusal
with respect to
 
                                       28
<PAGE>   31
 
such business in the United States. If, within 20 days of being presented with
such opportunity, the Company chooses not to pursue such opportunity or the
Company chooses to pursue such opportunity and fails to consummate a transaction
with respect to such opportunity within 45 days of being presented with the
opportunity, Parent and/or its affiliates may pursue such opportunity. Parent
will not interfere with any merger or acquisition opportunities that the Company
receives on its own (other than through participating in any decision made by
the Company Board).
 
The Governance Agreement is filed as Exhibit (c)(6) to the Schedule 14D-1.
 
Registration Rights Agreement.  On April 3, 1998, the Company and Parent entered
into the Registration Rights Agreement, pursuant to which the Company has
granted Parent certain registration rights to facilitate the resale of the
Shares owned by Parent under certain conditions. Under the Registration Rights
Agreement, Parent and its affiliates are entitled to two demand registrations.
Parent has not exercised any rights under the Registration Rights Agreement and
expects to terminate the Registration Rights Agreement following consummation of
the Merger. The Registration Rights Agreement is filed as Exhibit (c)(7) to the
Schedule 14D-1.
 
Directors of the Surviving Corporation.  The directors of Purchaser (including
certain current directors of the Company who are Parent Directors) immediately
prior to the Effective Time and Mr. Canzone will be the initial directors of the
Company after the Merger is completed. All of the Company's other incumbent
directors have agreed to resign.
 
Indemnification and Insurance.  Pursuant to the terms of the Merger Agreement,
Parent has agreed, from and after the Effective Time, to cause the Surviving
Corporation to indemnify and hold harmless the Indemnified Parties for acts or
omissions occurring prior to the Effective Time to the extent currently provided
under the Company's Certificate of Incorporation or By-Laws and pre-existing
indemnification agreements. Parent has also agreed that the Company, and from
and after the Effective Time, the Surviving Corporation, will cause the
Company's current directors' and officers' liability insurance policies to be
maintained for not less than six years, subject to certain limitations. See
"--The Merger Agreement--Covenants--Indemnification and Insurance."
 
Section 203 of the DGCL.  Section 203 of the DGCL, in general, prohibits a
Delaware corporation, such as the Company, from engaging in a "Business
Combination" (defined as a variety of transactions, including mergers, as set
forth below) with an "Interested Stockholder" (defined generally as a person
that is the beneficial owner of 15% or more of a corporation's outstanding
stock) for a period of three years following the date that such person became an
Interested Stockholder, unless (a) prior to the date such person became an
Interested Stockholder, the board of directors of the corporation approved
either the Business Combination or the transaction that resulted in the
stockholder becoming an Interested Stockholder, (b) upon consummation of the
transaction that resulted in the stockholder becoming an Interested Stockholder,
the Interested Stockholder owned at least 85% of the voting stock of the
corporation outstanding at the time the transaction is commenced, excluding
stock held by directors who are also officers of the corporation and employee
stock ownership plans that do not provide employees with the right to determine
confidentially whether shares held subject to the plan will be tendered in a
tender or exchange offer, or (c) on or subsequent to the date such person became
an Interested Stockholder, the Business Combination is approved by the board of
directors of the corporation and authorized at a meeting of stockholders, and
not by written consent, by the affirmative vote of the holders of at least
66 2/3% of the outstanding voting stock of the corporation not owned by the
Interested Stockholder. The foregoing description of Section 203 of the DGCL is
not necessarily complete and is qualified by reference to the DGCL.
 
In connection with the April 1998 Stock Purchase, the Company Board took the
actions necessary so that the provisions of Section 203 of the DGCL would not be
triggered. The Company Board confirmed and ratified these actions in its
approval of the Offer, the Merger and the other transactions contemplated by the
Merger Agreement, and no further action by the Company Board with respect to
Section 203 of the DGCL is required.
 
Redoute Catalog.  Parent and the Company are currently planning to have the
Company market Redoute catalogs for Parent in the United States. If the Offer
and Merger are not consummated, Parent and the Company intend to share the costs
of the marketing of the Redoute catalogs.
 
Special Committee Payment.  The three members of the Special Committee are to be
paid $75,000 each by the Company for their service on the Special Committee.
 
Options.  Pursuant to the Merger Agreement, all the outstanding Options will be
canceled as of the Effective Time. Immediately prior to the Effective Time, each
Option, whether or not then vested or exercisable, will no longer be exercisable
but will entitle the holder who is an employee or director of the Company or any
of its subsidiaries at the Effective Time, to payments in cash at the Effective
Time, equal to the product of (a) the total number of Shares subject to such
Option, whether or not then vested or exercisable, and (b) the excess (if any)
of the Merger Price over the exercise price per Share subject to such Option.
See "--The Merger Agreement--The Merger; Effect of the Merger."
 
                                       29
<PAGE>   32
 
Beneficial Ownership of Shares
 
The following table sets forth certain information, as of January 30, 1999,
regarding the ownership of the Shares by each person known by Purchaser to be
the beneficial owner of more than 5% of the issued and outstanding Shares, and
any director or executive officer of Parent or Purchaser who is the beneficial
owner of Shares or Options issued by the Company.
 
<TABLE>
<CAPTION>
                                                               NUMBER OF
                                                                 SHARES
                                                              BENEFICIALLY    PERCENT
NAME OF BENEFICIAL OWNER(1)                                     OWNED(2)      OF CLASS
- ---------------------------                                   ------------    --------
<S>                                                           <C>             <C>
Pinault-Printemps-Redoute, S.A.(3)..........................   8,617,017      49.9%
Capital Research and Management Company(4)..................   1,749,600      10.1%
Peter J. Canzone............................................      60,170(6)     *
Sheila R. Garelik...........................................      44,547(7)     *
Robert A. Puliciani.........................................      28,253(8)     *
Dhananjaya K. Rao...........................................      20,668(9)     *
Carol Meyowitz(5)...........................................      19,334(10)    *
Judith E. Campbell..........................................       1,000(11)    *
William C. Johnson..........................................      18,667(12)    *
Hartmut Kramer(3)...........................................      25,000        *
Johannes Loning(3)..........................................           0        *
Antoine Metzger(3)..........................................         270        *
Richard Simonin.............................................           0        *
Peter M. Starrett...........................................      13,014(13)    *
Serge Weinberg(3)...........................................       2,000        *
All directors and executive officers of the Company as a
  group (21 persons)........................................     329,722(14)   1.9%
</TABLE>
 
- ---------------
 * Less than 1%.
 
 (1) The persons and entities named in this table have sole voting power and
     investment power with respect to all Shares shown as beneficially owned by
     them, subject to community property laws where applicable and the
     information contained in this table and these notes.
 (2) The Company has reserved for issuance to officers, key employees, certain
     members of the Company Board and consultants to the Company (or its
     subsidiaries), Options to purchase up to 3,379,584 Shares. Does not give
     effect to any payments to be made with respect to Options pursuant of the
     terms of the Merger Agreement.
 (3) The Shares shown as beneficially owned by Parent are held of record by
     EMPUSA. Mr. Kramer is Chairman and Chief Executive Officer of Redcats S.A.,
     a wholly owned subsidiary of Parent ("Redcats"), Mr. Loning is Vice
     President--Corporate Development of Redcats, Mr. Metzger is Chief Financial
     Officer of Redcats, Mr. Simonin is Chairman and Chief Executive Officer of
     S.A. Redoute France and Mr. Weinberg is Chairman and Chief Executive
     Officer of Parent, and, as such, each may be deemed to be a beneficial
     owner of the Shares owned by EMPUSA. Messrs. Kramer, Loning, Metzger,
     Simonin and Weinberg each disclaim beneficial ownership of such Shares.
 (4) As reported in a Schedule 13G dated February 8, 1999 filed jointly with the
     Commission by Capital Research and Management Company ("CRMC"), as
     investment advisor, and SMALLCAP World Fund Inc., an investment company
     registered under the Investment Company Act of 1940, as amended, which is
     advised by CRMC.
 (5) Ms. Meyrowitz tendered her resignation from the Company on March 1, 1999 to
     be effective May 28, 1999.
 (6) Includes 7,402 Shares held by the Company's retirement plan and 52,668
     Shares subject to Options (including 8,334 Shares issuable within 60 days
     upon exercise of Options).
 (7) Includes 9,963 Shares held by the Company's retirement plan and 28,334
     Shares subject to Options (including 6,667 Shares issuable within 60 days
     upon exercise of Options) and includes 250 Shares held by Ms. Garelik's
     son.
 (8) Includes 11,153 Shares held by the Company's retirement plan and 17,000
     Shares subject to Options (including 6,000 Shares issuable within 60 days
     upon exercise of Options).
 (9) Includes 20,668 Shares subject to Options (including 6,667 Shares issuable
     within 60 days upon exercise of Options).
(10) Includes 19,334 Shares subject to Options (including 6,000 Shares issuable
     within 60 days upon exercise of Options).
(11) Reflects Shares issuable within 60 days upon exercise of Options.
(12) Includes 12,667 Shares subject to Options (including 1,000 Shares issuable
     within 60 days upon exercise of Options).
(13) Includes 5,014 Shares subject to Options (including 1,000 Shares issuable
     within 60 days upon exercise of Options).
(14) Includes 38,383 Shares held by the Company's retirement plan and 237,086
     Shares subject to Options (including 48,004 Shares issuable within 60 days
     upon exercise of Options).
 
Neither Parent nor Purchaser has effected any transactions in Shares during the
past 60 days.
 
To the best of Parent's knowledge, it is the present intention of each officer
and director of Parent, Purchaser and the Company who owns Shares to tender such
Shares in connection with the Offer.
 
As of March 12, 1999, the Company's 401(k) Plan owns an aggregate of 92,043
Shares, representing less than 1% of the outstanding Shares.
 
                                       30
<PAGE>   33
 
According to Parent's records, from and after April 3, 1998, Parent, through its
subsidiary REDAM, purchased the following number of Shares at the following
average price per Share:
 
<TABLE>
<CAPTION>
                                                                           AVERAGE
                                                              NUMBER OF    PURCHASE
                                                               SHARES       PRICE       HIGH      LOW
                                                              ---------    --------    ------    ------
<S>                                                           <C>          <C>         <C>       <C>
1998:
  First Quarter.............................................  8,010,917     $51.00     $51.00    $51.00
  Second Quarter............................................    557,700      46.10      51.00     40.24
  Third Quarter.............................................    214,400      34.71      38.78     24.60
</TABLE>
 
On October 15, 1998, REDAM sold 166,000 Shares at a price of $13.50 per Share in
a private transaction to an unaffiliated third party.
 
In September and October 1998, the Company purchased in open market transactions
an aggregate of 1,240,800 Shares at an average price of $21.47 per Share. The
highest per Share price paid was $28.54, and the lowest per Share price paid was
$16.15.
 
Prior to the consummation of the Offer, Purchaser, by operation of law or
otherwise, will acquire the Shares held by another indirect wholly owned
subsidiary of Parent, EMPUSA.
 
                                       31
<PAGE>   34
 
                                THE TENDER OFFER
 
1.  Terms of the Offer.  Upon the terms and subject to the conditions of the
Offer, Purchaser will accept for payment and pay for all Shares which are
validly tendered prior to the Expiration Date and not withdrawn in accordance
with "--Section 4. Withdrawal Rights." The term "Expiration Date" means the
Initial Expiration Date unless and until Purchaser, subject to the terms of the
Merger Agreement, shall have extended the period of time during which the Offer
is open, in which event the term "Expiration Date" shall refer to the latest
time and date at which the Offer, as so extended by Purchaser, shall expire.
 
Pursuant to the Merger Agreement and subject to the terms and conditions of the
Offer, Purchaser (a) if so requested by the Company at the direction of the
Special Committee, will extend the Offer for up to 20 business days in the event
that, upon the Initial Expiration Date Purchaser has not accepted for payment
Shares pursuant to the Offer as a result of one or more of the conditions to the
Merger Agreement not having been satisfied or waived by Purchaser, (b) at its
discretion, may determine from time to time to extend the Offer for no more than
an aggregate of 20 business days following the later of the Initial Expiration
Date and the first expiration date thereafter on which all of the conditions
described in "--Section 12. Certain Conditions to the Offer" are satisfied or
waived, if applicable, provided, however, that, in the event that the Offer is
extended in accordance with the provisions described in clause (b), all of the
conditions of the Offer will be deemed to have been irrevocably satisfied for
all purposes of the Offer and may not be asserted as a basis for not
consummation the Offer and (c) may, from time to time at its discretion, extend
the Offer in increments of up to 10 business days each if one more of the
conditions shall not have been satisfied or waived.
 
Purchaser expressly reserves the right to amend the terms and conditions of the
Offer; provided, that, pursuant to the Merger Agreement, except as described in
the preceding paragraph, without the prior consent of the Special Committee,
Parent will not: (a) decrease the Offer Price; (b) change the number of Shares
sought to be purchased in the Offer to less than all of the outstanding Shares
not beneficially owned by Parent; (c) change the form of consideration payable
in the Offer; (d) or add to the conditions to the Offer described in "--Section
12. Certain Conditions of the Offer;" or (e) make any other change in the terms
or conditions of the Offer which is adverse to Stockholders.
 
The Offer is conditioned upon, among other things, there being validly tendered
and not properly withdrawn prior to the expiration of the Offer, that number of
Shares which, when aggregated with the Shares currently beneficially owned by
Parent, represent at least 90% of the total number of outstanding Shares, on a
fully diluted basis, on the date of purchase; provided, that if the Offer is
extended past April 12, 1999, Purchaser may, but is not required to, accept for
payment or pay for tendered Shares which, when aggregated with the Shares
currently beneficially owned by Parent, represent at least 75% of the total
number of outstanding shares of Common Stock, on a fully diluted basis, on the
date of purchase.
 
THE OFFER IS SUBJECT TO CERTAIN CONDITIONS DESCRIBED IN "--SECTION 12. CERTAIN
CONDITIONS OF THE OFFER," INCLUDING SATISFACTION OF THE MINIMUM CONDITION. If
any such condition is not satisfied prior to the expiration of the Offer,
Purchaser may, subject to the terms of the Merger Agreement (including the
Company's ability to require Purchaser to extend the Offer):
 
     - terminate the Offer and return all tendered Shares to tendering
       Stockholders;
 
     - extend the Offer and, subject to withdrawal rights as set forth in
       "--Section 4, Withdrawal Rights," retain all such Shares until the
       expiration of the Offer as so extended;
 
     - other than as described in "--Section 12. Certain Conditions of the
       Offer," waive such condition and, subject to any requirement to receive
       written consent from the Company pursuant to the Merger Agreement,
       purchase all Shares validly tendered and not withdrawn by the Expiration
       Date; or
 
     - delay acceptance for payment of (whether or not the Shares have
       theretofore been accepted for payment), or payment for, any Shares
       tendered and not withdrawn, subject to applicable law, until satisfaction
       or waiver of the conditions to the Offer. For a description of
       Purchaser's right to extend the period of time during which the Offer is
       open, and to amend, delay or terminate the Offer, see "--Section 13.
       Extension of Tender Period; Amendment; Termination."
 
The Company has provided Purchaser with the Stockholder list and security
position listings for the purpose of disseminating the Offer to Stockholders.
This Offer to Purchase, the related Letter of Transmittal and other related
materials will be mailed to record holders of Shares and will be furnished to
brokers, banks and similar persons whose names, or the names of whose nominees,
appear on the Stockholder list or, if applicable, who are listed as participants
in a clearing agency's security position listing for subsequent transmittal to
beneficial owners of Shares.
 
2.  Acceptance for Payment and Payment.  Upon the terms and subject to the
conditions of the Offer (including, if the Offer is extended or amended, the
terms and conditions of any such extension or amendment), Purchaser will accept
for payment and pay for all Shares validly tendered and not properly withdrawn
by the Expiration Date as soon as practicable after the
 
                                       32
<PAGE>   35
 
later of (a) the Expiration Date and (b) the satisfaction or waiver of the
conditions described in "--Section 12. Certain Conditions of the Offer." For a
description of Purchaser's right to terminate the Offer and not accept for
payment or pay for Shares or to delay acceptance for payment or payment for
Shares, see "--Section 13. Extension of Tender Period; Amendment; Termination."
 
For purposes of the Offer, Purchaser will be deemed to have accepted for payment
tendered Shares if, as and when Purchaser gives oral or written notice to the
Depository of its acceptance of the tender of such Shares. Payment for Shares
accepted for payment pursuant to the Offer will be made by deposit of the
purchase price with the Depository, which will act as agent for tendering
Stockholders for the purpose of receiving payments from Purchaser and
transmitting such payments to tendering Stockholders. In all cases, payment for
Shares accepted for payment pursuant to the Offer will be made only after timely
receipt by the Depository of certificates for such Shares (or of a confirmation
of a book-entry transfer of such Shares into the Depository's account at the
Depository Trust Company ("DTC")), a properly completed and duly executed Letter
of Transmittal (or manually signed facsimile thereof) (or, in the case of a
book-entry transfer, an Agent's Message (as defined below in "--Section 3.)) and
any other documents required by the Letter of Transmittal. For a description of
the procedure for tendering Shares pursuant to the Offer, see "--Section 3.
Procedures for Tendering Shares." UNDER NO CIRCUMSTANCES WILL INTEREST BE PAID
BY PURCHASER ON THE CONSIDERATION PAID FOR SHARES PURSUANT TO THE OFFER,
REGARDLESS OF ANY DELAY IN MAKING SUCH PAYMENT.
 
If Purchaser increases the consideration to be paid for Shares pursuant to the
Offer, Purchaser will pay such increased consideration for all Shares purchased
pursuant to the Offer, whether or not such Shares were tendered prior to such
increase in consideration.
 
If any tendered Shares are not purchased pursuant to the Offer for any reason,
or if certificates are submitted for more Shares than are tendered, certificates
for such unpurchased or untendered Shares will be returned (or, in the case of
Shares tendered by book-entry transfer, such Shares will be credited to an
account maintained at DTC), without expense to the tendering Stockholder, as
promptly as practicable after expiration or termination of the Offer.
 
3.  Procedures for Tendering Shares.
 
(a) Physical Delivery of Certificates.  To tender Shares pursuant to the Offer,
either:
 
     - a properly completed and duly executed Letter of Transmittal (or manually
       signed facsimile thereof), with any required signature guarantees, and
       any other documents required by the Letter of Transmittal must be
       received by the Depository at one of its addresses set forth on the back
       cover of this Offer to Purchase prior to the Expiration Date and either
       (1) certificates for Shares to be tendered must be received by the
       Depository; or (2) such Shares must be delivered to the Depository
       pursuant to the procedures for book-entry transfer described below (and a
       confirmation of such delivery received by the Depository, including an
       Agent's Message if the tendering Stockholder has not delivered a Letter
       of Transmittal), in each case prior to the Expiration Date; or
 
     - the tendering Stockholder must comply with the guaranteed delivery
       procedures described below.
 
The term "Agent's Message" means a message transmitted by DTC to and received by
the Depository and forming a part of a book-entry confirmation, which states
that DTC has received an express acknowledgment from the participant in DTC
tendering the Shares which are the subject of such book-entry confirmation that
such participant has received and agrees to be bound by the terms of the Letter
of Transmittal and that the Company may enforce such agreement against such
participant.
 
(b) Book-Entry Transfer.  The Depository will establish an account with respect
to the Shares at DTC for purposes of the Offer within two business days after
the date of this Offer to Purchase, and any financial institution that is a
participant in the system of DTC may make delivery of Shares by causing the DTC
to transfer such Shares into the Depository's account in accordance with the
procedures of DTC. However, although delivery of Shares may be effected through
book-entry transfer, the Letter of Transmittal (or manually signed facsimile
thereof), properly completed and duly executed, together with any required
signature guarantees or an Agent's Message and any other required documents,
must, in any case, be received by the Depository at one of its addresses set
forth on the back cover of this Offer to Purchase prior to the Expiration Date,
or the guaranteed delivery procedures described below must be complied with.
DELIVERY OF THE LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED DOCUMENTS TO DTC
DOES NOT CONSTITUTE DELIVERY TO THE DEPOSITORY.
 
Except as provided below, all signatures on all Letters of Transmittal must be
guaranteed by a recognized member of a Medallion Signature Guarantee Program
(each of the foregoing, an "Eligible Institution"). Signatures on a Letter of
Transmittal need not be guaranteed if: (1) the Letter of Transmittal is signed
by a registered holder of the Shares tendered therewith, and such holder has not
completed either the box entitled "Special Payment Instructions," or the box
entitled "Special Delivery Instructions" on the Letter of Transmittal; or (2)
such Shares are tendered for the account of an Eligible Institution.
 
                                       33
<PAGE>   36
 
If the certificates evidencing Shares are registered in the name of a person
other than the signer of the Letter of Transmittal, or if payment is to be made
or certificates for Shares which are not tendered or accepted for payment are to
be returned to a person other than the registered holder of the certificates
surrendered, then such tendered certificates must be endorsed or accompanied by
appropriate stock powers signed exactly as the name or names of the registered
holder or holders appear on the certificates, with the signature(s) on the
certificate or stock powers guaranteed as described above. See Instruction 5 of
the Letter of Transmittal.
 
(c) Notice of Guaranteed Delivery.  If a Stockholder desires to tender Shares
pursuant to the Offer, and such Stockholder's certificates are not immediately
available, or such Stockholder cannot deliver such Shares and all other required
documents to reach the Depository on or prior to the Expiration Date, or such
Stockholder cannot complete the procedure for book-entry transfer on a timely
basis, such Shares may nevertheless be tendered if all the following conditions
are satisfied:
 
     - the tender is made by or through an Eligible Institution;
 
     - a properly completed and duly executed Notice of Guaranteed Delivery,
       substantially in the form provided by Purchaser, is received by the
       Depository prior to the Expiration Date as provided below; and
 
     - the certificates for such Shares (or a confirmation of a book-entry
       transfer of such Shares into the Depository's account at DTC), together
       with a properly completed and duly executed Letter of Transmittal (or
       manually signed facsimile thereof) or, in the case of book-entry, an
       Agent's Message, with any required signature guarantees and any other
       documents required by the Letter of Transmittal, are received by the
       Depository within three trading days after the date of execution of the
       Notice of Guaranteed Delivery. A "trading day" is any day on which the
       NYSE is open for business.
 
The Notice of Guaranteed Delivery may be delivered by hand, or transmitted by
facsimile transmission, or mailed to the Depository and must include a guarantee
by an Eligible Institution in the form set forth in the Notice of Guaranteed
Delivery.
 
(d) General Timing.
 
THE METHOD OF DELIVERY OF SHARES, THE LETTER OF TRANSMITTAL AND ANY OTHER
REQUIRED DOCUMENTS, INCLUDING THROUGH DTC, IS AT THE OPTION AND RISK OF THE
TENDERING STOCKHOLDER, AND DELIVERY WILL BE DEEMED MADE ONLY WHEN ACTUALLY
RECEIVED BY THE DEPOSITARY. IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN
RECEIPT REQUESTED, PROPERLY INSURED, IS RECOMMENDED. IN ALL CASES SUFFICIENT
TIME SHOULD BE ALLOWED TO ENSURE TIMELY DELIVERY.
 
Under the United States federal income tax laws, the Depository will be required
to withhold 31% of the amount of any payments made to certain Stockholders
pursuant to the Offer. In order to avoid such backup withholding, each tendering
Stockholder must provide the Depository with such Stockholder's correct taxpayer
identification number and certify that such Stockholder is not subject to backup
United States federal income tax withholding by completing the Substitute Form
W-9 included in the Letter of Transmittal (see Instruction 10 of the Letter of
Transmittal) or by filing a Form W-9 with the Depository prior to any such
payments. If the Stockholder is a nonresident alien or foreign entity not
subject to backup withholding, the Stockholder must give the Depository a
completed Form W-8 Certificate of Foreign Status prior to receipt of any
payments.
 
By executing a Letter of Transmittal as set forth above, a tendering Stockholder
irrevocably appoints designees of Purchaser as the Stockholder's attorneys in
fact and proxies, in the manner set forth in the Letter of Transmittal, each
with full power of substitution, to the full extent of such Stockholder's rights
with respect to the Shares tendered by the Stockholder and accepted for payment
by Purchaser (and any and all other Shares or other securities issued or
issuable in respect of such Shares on or after the date of the Merger
Agreement). All such proxies and powers of attorney shall be irrevocable and
coupled with an interest in the tendered Shares. Such appointment is effective
only upon acceptance for payment of the Shares by Purchaser. Upon such
acceptance for payment, all prior proxies and consents granted by such
Stockholder with respect to such Shares and other securities will, without
further action, be revoked, and no subsequent proxies or powers of attorney may
be given nor any subsequent written consent executed by such Stockholder (and,
if given or executed, will be deemed to be ineffective). The designees of
Purchaser will be empowered to exercise all voting and other rights of such
Stockholder as they, in their sole discretion, may deem proper at any annual,
special or adjourned meeting of the Stockholders, by written consent or
otherwise. Purchaser reserves the right to require that, in order for Shares to
be deemed validly tendered, immediately upon Purchaser's acceptance for payment
of such Shares, Purchaser is able to exercise full voting and other rights with
respect to such Shares (including voting at any meeting of Stockholders then
scheduled or acting by written consent without a meeting).
 
                                       34
<PAGE>   37
 
A tender of Shares pursuant to any one of the procedures described above will
constitute the tendering Stockholder's acceptance of the terms and conditions of
the Offer, as well as the tendering Stockholder's representation and warranty
that such Stockholder has the full power and authority to tender and assign the
Shares tendered, as specified in the Letter of Transmittal. Purchaser's
acceptance for payment of Shares tendered pursuant to the Offer will constitute
a binding agreement between the tendering Stockholder and Purchaser upon the
terms and subject to the conditions of the Offer.
 
All questions as to the form of documents and the validity, eligibility
(including time of receipt) and acceptance for payment of any tendered Shares
will be determined by Purchaser, in its sole discretion, which determination
shall be final and binding. Purchaser reserves the absolute right to reject any
or all tenders of Shares determined by it not to be in proper form or the
acceptance for payment of, or payment for which may, in the opinion of
Purchaser's counsel, be unlawful. Purchaser also reserves the absolute right to
waive any defect or irregularity in any tender of Shares. No tender of Shares
will be deemed to have been properly made until all defects and irregularities
relating thereto have been cured or waived. Purchaser's interpretation of the
terms and conditions of the Offer in this regard will be final and binding. None
of Purchaser, Parent, the Depository, the Dealer Manager, the Information Agent
or any other person will be under any duty to give notification of any defects
or irregularities in tenders or will incur any liability for failure to give any
such notification.
 
4.  Withdrawal Rights.  Tenders of Shares made pursuant to the Offer may be
withdrawn at any time prior to the Expiration Date. Thereafter, such tenders are
irrevocable, except that they may be withdrawn after May 14, 1999, unless
theretofore accepted for payment as provided in this Offer to Purchase.
 
For a withdrawal to be effective, a written, telegraphic, or facsimile
transmission notice of withdrawal must be timely received by the Depositary at
one of its addresses set forth on the back cover of this Offer to Purchase. Any
such notice of withdrawal must specify the name of the person who tendered the
Shares to be withdrawn, the number of Shares tendered and the number of Shares
to be withdrawn, and the name of the registered holder, if different from that
of the person who tendered such Shares. If Certificates representing Shares to
be withdrawn have been delivered to the Depositary, a signed notice of
withdrawal with (except in the case of Shares tendered by an Eligible
Institution) signatures guaranteed by an Eligible Institution must be submitted
prior to the physical release of such certificates. In addition, such notice
must specify, in the case of Shares tendered by delivery of certificates, the
name of the registered holder (if different from that of the tendering holder)
and the serial numbers shown on the particular certificates evidencing the
Shares to be withdrawn, or, in the case of Shares tendered by book-entry
transfer, the name and number of the account at DTC to be credited with the
withdrawn securities, in which case a notice of withdrawal will be effective if
delivered to the Depositary by any method of delivery described in the first
sentence of this paragraph. Withdrawals may not be rescinded, and Shares
withdrawn will thereafter be deemed not validly tendered for purposes of the
Offer. However, withdrawn Shares may be re-tendered by again following one of
the procedures described in "--Section 3. Procedures for Tendering Shares" at
any time prior to the Expiration Date.
 
All questions as to the form and validity (including time of receipt) of notices
of withdrawal will be determined by Purchaser, in its sole discretion, whose
determination will be final and binding. None of Purchaser, Parent, the
Depository, the Dealer Manager, the Information Agent or any other person will
be under any duty to give notification of any defects or irregularities in any
notice of withdrawal or incur any liability for failure to give any such
notification.
 
5.  Certain United States Federal Income Tax Consequences.  The following
summary addresses the material United States federal income tax consequences to
Stockholders who exchange their Shares for cash in the Offer. The summary does
not address all aspects of United States federal income taxation that may be
relevant to particular Stockholders in light of their personal circumstances or
to holders subject to special treatment under the Internal Revenue Code of 1986,
as amended (the "Code") (including, without limitation, financial institutions,
broker-dealers, insurance companies, tax-exempt organizations, holders who
received their Shares through the exercise of Options or otherwise as
compensation, holders who are not citizens or residents of the United States and
holders who hold their Shares as part of a hedge, straddle or conversion
transaction), nor does this summary address the effect of any foreign, state,
local or other tax laws or any United States federal laws not pertaining to
income tax. The discussion assumes that each holder of Shares holds such Shares
as a capital asset within the meaning of Section 1221 of the Code.
 
The receipt of cash for Shares pursuant to the Offer will be a taxable
transaction for United States federal income tax purposes and may also be a
taxable transaction under applicable state, local or foreign tax laws. In
general, a Stockholder who receives cash for Shares pursuant to the Offer will
recognize gain or loss for United States federal income tax purposes equal to
the difference between the amount of cash received in exchange for the Shares
and such Stockholder's adjusted tax basis in such Shares. Such gain or loss will
be capital gain or loss, and will be long-term capital gain or loss if the
Stockholder has held the Shares for more than one year. The maximum regular
United States federal income tax rate applicable to capital gains recognized by
an individual is 20% if the individual has held the Shares for more than 12
months. The maximum United
 
                                       35
<PAGE>   38
 
States federal income tax rate applicable to all capital gains recognized by a
corporation is 35%. Certain limitations exist on the deductibility of capital
losses by corporate and individual taxpayers.
 
THE UNITED STATES FEDERAL INCOME TAX DISCUSSION SET FORTH ABOVE IS INCLUDED FOR
GENERAL INFORMATION ONLY AND IS BASED UPON PRESENT LAW. STOCKHOLDERS ARE URGED
TO CONSULT THEIR TAX ADVISORS WITH RESPECT TO THE SPECIFIC TAX CONSEQUENCES OF
THE OFFER TO THEM, INCLUDING THE APPLICATION AND EFFECT OF FEDERAL, STATE,
LOCAL, FOREIGN AND OTHER TAX LAWS, INCLUDING THE UNITED STATES FEDERAL
ALTERNATIVE MINIMUM TAX.
 
6.  Price Range of Shares; Dividends.  The Shares are listed and principally
traded on the NYSE under the symbol "BYL" and began trading on February 21,
1997. The following table sets forth, for the quarters indicated, the high and
low prices per Share on the NYSE as reported on the NYSE Composite Tape:
 
<TABLE>
<CAPTION>
                                                                HIGH        LOW
                                                              --------    --------
<S>                                                           <C>         <C>
1997:
  First Quarter (beginning February 21, 1997)...............  $29.3750    $21.2500
  Second Quarter............................................   39.5000     26.5000
  Third Quarter.............................................   49.3750     37.7500
  Fourth Quarter............................................   54.8750     42.0000
1998:
  First Quarter (beginning January 31, 1998)................   61.1250     48.9375
  Second Quarter............................................   59.7500     38.6875
  Third Quarter.............................................   40.6875     10.7500
  Fourth Quarter............................................   23.6250     10.2500
1999:
  First Quarter (beginning January 31, 1999 and through
  March 15, 1999)...........................................   24.2500     21.3125
</TABLE>
 
On December 1, 1998, the last full trading day prior to the December 2nd
Announcement, the closing price per Share as reported on the NYSE Composite Tape
was $16.875. On March 9, 1999, the last full trading day prior to announcement
of the Merger Agreement, the closing price per Share as reported on the NYSE
Composite Tape was $21.4375. On March 15, 1999, the last full trading day prior
to commencement of the Offer, the closing price per Share as reported on the
NYSE was $24.25.
 
No cash dividends have been paid on the Shares.
 
STOCKHOLDERS ARE URGED TO OBTAIN A CURRENT MARKET QUOTATION FOR THE SHARES.
 
7.  (a) Certain Information Concerning the Company.  Except as otherwise set
forth herein, the information concerning the Company contained in this Offer to
Purchase, including financial information, has been furnished by the Company or
has been taken from or based upon publicly available documents and records on
file with the Commission and other public sources. Parent and Purchaser assume
no responsibility for the accuracy or completeness of the information concerning
the Company furnished by the Company or contained in such documents and records
or for any failure by the Company to disclose events which may have occurred or
may affect the significance or accuracy of any such information but which are
unknown to Purchaser or Parent.
 
(b) General.  The Company is a Delaware corporation with its principal executive
offices located at 463 Seventh Avenue, New York, NY 10018. The telephone number
of the Company at such offices is (212) 613-9500. The Company is the nation's
leading specialty catalog retailer of value-priced apparel, with a focused
portfolio of catalogs that includes Lane Bryant, Roaman's, Jessica London and
KingSize, serving the special size apparel market, and Chadwick's, Lerner,
Bridgewater and Brett, serving the regular-size apparel market. In addition, the
Company's home catalog, introduced in September 1998, offers value-priced home
products. The Company also markets certain of its catalogs under the "Sears"
name to customers of Sears, Roebuck and Co. under an exclusive licensing
arrangement with Sears Shop at Home Services, Inc. The Company has facilities in
Indiana, Massachusetts and Texas.
 
                                       36
<PAGE>   39
 
(c) Financial Information.  Set forth below is certain selected financial
information relating to the Company which has been excerpted or derived from the
audited financial statements contained in the Company's Annual Report on Form
10-K for the fiscal year ended January 31, 1998 (the "Form 10-K") and the
unaudited financial statements contained in the Company's Form 10-Q dated
October 31, 1998 (the "Form 10-Q"). The following selected financial information
does not include the notes related thereto. More comprehensive financial
information, including the notes thereto, is included in the Form 10-K and the
Company's Form 10-Q and other documents filed by the Company with the
Commission. The financial information that follows is qualified in its entirety
by reference to such reports and other documents, which may be examined and
copies of which may be obtained from the offices of the Commission in the manner
set forth below. In addition, Schedules V and VI to this Offer to Purchase set
forth the Company's audited financial statements for the fiscal year ended
January 31, 1998 and the Company's unaudited financial statements for the period
ended October 31, 1998, respectively.
 
                                  BRYLANE INC.
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                                     THIRTY-NINE WEEKS ENDED          FISCAL YEAR ENDED
                                                    OCTOBER 31,    NOVEMBER 1,    JANUARY 31,    FEBRUARY 1,
                                                       1998           1997           1998           1997
                                                    -----------    -----------    -----------    -----------
                                                    (UNAUDITED)    (UNAUDITED)
<S>                                                 <C>            <C>            <C>            <C>
(Dollars in thousands, except shares and per share/unit data)
Net sales.........................................  $   996,254    $   968,911    $ 1,314,839    $   705,353
Cost of goods sold................................      506,190        498,822        677,639        348,229
                                                    -----------    -----------    -----------    -----------
Gross margin......................................      490,064        470,089        637,200        357,124
Operating expenses:
  Catalog and advertising.........................      249,193        227,997        302,232        186,985
  Fulfillment.....................................      100,237         87,608        124,372         55,450
  Support services................................       68,086         66,503         89,260         54,422
  Intangibles and organization cost
     amortization.................................        8,458          8,150         10,972          6,518
                                                    -----------    -----------    -----------    -----------
Total operating expenses..........................      425,974        390,258        526,836        303,375
                                                    -----------    -----------    -----------    -----------
Operating income..................................       64,090         79,831        110,364         53,749
Interest expense, net.............................       22,999         20,112         27,707         24,026
                                                    -----------    -----------    -----------    -----------
Income before income taxes and extraordinary
  charge..........................................       41,091         59,719         82,657         29,723
Provision for income taxes........................       15,824         22,637         31,545            315
                                                    -----------    -----------    -----------    -----------
Income before extraordinary charge................       25,267         37,082         51,112         29,408
Extraordinary charge related to early retirement
  of debt, net of tax.............................        6,720          4,110          4,077          2,456
                                                    -----------    -----------    -----------    -----------
Net income........................................  $    18,547    $    32,972    $    47,035    $    26,952
                                                    ===========    ===========    ===========    ===========
Basic earnings per share/unit:
  Income per share/unit before extraordinary
     charge.......................................  $      1.40    $      1.91    $      2.75    $      2.22
  Extraordinary charge per share/unit.............         0.37           0.21           0.22           0.19
                                                    -----------    -----------    -----------    -----------
  Net income per share/unit.......................  $      1.03    $      1.70    $      2.53    $      2.03
                                                    ===========    ===========    ===========    ===========
Diluted earnings per share/unit:
  Income per share/unit before extraordinary
     charge.......................................  $      1.38    $      1.86    $      2.67    $      2.05
  Extraordinary charge per share/unit.............         0.37           0.20           0.21           0.17
                                                    -----------    -----------    -----------    -----------
  Net income per share/unit.......................  $      1.01    $      1.66    $      2.46    $      1.88
                                                    ===========    ===========    ===========    ===========
Weighted average shares/units outstanding:
  Basic...........................................   18,073,557     19,373,746     18,606,048     13,270,220
  Diluted.........................................   18,359,687     20,185,900     19,412,973     14,389,835
</TABLE>
 
                                       37
<PAGE>   40
 
                                  BRYLANE INC.
                    SELECTED CONSOLIDATED BALANCE SHEET DATA
 
<TABLE>
<CAPTION>
                                                              OCTOBER 31,    JANUARY 31,    FEBRUARY 1,
                                                                 1998           1998           1997
                                                              -----------    -----------    -----------
                                                              (UNAUDITED)
<S>                                                           <C>            <C>            <C>
                                                ASSETS
(Dollars in thousands)
Current Assets:
  Cash and cash equivalents.................................   $      --      $   5,083      $   3,285
  Deferred receivables, net of allowance for doubtful
     accounts of $2,098, $1,474 and $1,975, respectively....      25,144          8,194         18,082
  Accounts receivable, other................................      11,257          7,851         36,775
  Inventories...............................................     240,936        219,553        168,821
  Catalog costs and paper inventory.........................      67,385         51,982         41,012
  Other.....................................................       7,334          6,426          6,252
                                                               ---------      ---------      ---------
          TOTAL CURRENT ASSETS..............................     352,056        299,089        274,227
Property and equipment, net.................................      79,998         77,095         75,970
Intangibles and deferred financing fees.....................     323,711        333,319        354,357
Deferred income taxes.......................................      10,697         10,697             --
Deferred offering costs.....................................          --             --            680
                                                               ---------      ---------      ---------
          TOTAL ASSETS......................................   $ 766,462      $ 720,200      $ 705,234
                                                               =========      =========      =========
                                        LIABILITIES AND EQUITY
CURRENT LIABILITIES:
  Accounts payable..........................................   $ 154,301      $ 139,480      $  93,928
  Accrued expenses..........................................      24,705         38,705         53,968
  Reserve for returns.......................................      19,837         17,844         18,603
  Revolving line of credit-current portion..................      78,000         19,000             --
  Current portion of long-term debt.........................      17,500         10,000         26,000
                                                               ---------      ---------      ---------
          Total Current Liabilities.........................     294,343      $ 225,029      $ 192,499
Long-term debt..............................................     282,500        329,753        401,362
Other long-term liabilities.................................      11,570          9,010          6,010
                                                               ---------      ---------      ---------
          TOTAL LIABILITIES.................................     588,413        563,792        599,871
Convertible redeemable preferred stock......................          --          1,370          1,500
Partnership/stockholders' equity:
  General partner of Brylane, L.P., 2,562,500 units at
     February 1, 1997.......................................          --             --         25,625
  Limited partners of Brylane, L.P., 12,908,945 units at
     February 1, 1997.......................................          --             --        159,855
  Common stock, $.01 par value 40,000,000 shares authorized;
     20,980,396 shares issued and 17,239,596 shares
     outstanding at October 31, 1998; 19,910,519 shares
     issued and 17,410,519 shares outstanding at January 31,
     1998...................................................         210            199             --
  Additional paid in capital................................     181,263        303,260             --
  Reduction for predecessor cost--carryover basis...........          --       (152,067)      (152,067)
  Loans to management investors.............................          --         (1,025)        (2,490)
  Retained earnings.........................................     138,218        119,671         72,940
  Treasury stock, 3,740,800 at October 31, 1998; 2,500,000
     at
     January 31, 1998.......................................    (141,642)      (115,000)            --
                                                               ---------      ---------      ---------
          Total partnership/stockholders' equity............     178,049        155,038        103,863
                                                               ---------      ---------      ---------
          TOTAL LIABILITIES AND EQUITY......................   $ 766,462      $ 720,200      $ 705,234
                                                               =========      =========      =========
</TABLE>
 
                                       38
<PAGE>   41
 
                                  BRYLANE INC.
                                 CASH FLOW DATA
 
<TABLE>
<CAPTION>
                                                         THIRTY-NINE WEEKS ENDED          FISCAL YEAR ENDED
                                                        OCTOBER 31,    NOVEMBER 1,    JANUARY 31,    FEBRUARY 1,
                                                           1998           1997           1998           1997
                                                        -----------    -----------    -----------    -----------
                                                                       (UNAUDITED)
(Dollars in thousands)                                  (UNAUDITED)
<S>                                                     <C>            <C>            <C>            <C>
OPERATING ACTIVITIES:
Net income............................................   $  18,547      $  32,972      $  47,035      $  26,952
Impact of other operating activities on cash flows:
  Depreciation........................................       8,663          7,617         10,376          4,821
  Amortization........................................       9,175          9,187         12,162          8,218
  Non-recurring inventory charge......................          --          3,315          3,315          1,657
  Extraordinary charge related to early retirement of
     debt.............................................      10,927          6,524          6,524          2,456
  Non-cash compensation expense.......................          50            523            700          2,400
  Deferred income taxes...............................          --             --          8,168             --
  Loss on sale of assets..............................          41             --             --             --
Changes in operating assets and liabilities:
  Accounts receivable.................................     (20,356)       (13,747)        10,007        (15,137)
  Inventories.........................................     (21,383)       (42,795)       (54,047)       (32,064)
  Catalog costs and paper inventory...................     (15,403)       (20,839)       (10,970)        (2,492)
  Accounts payable....................................      14,821         55,564         27,600          9,926
  Accrued expenses....................................      (4,730)        20,110          2,565         11,638
  Reserve for returns.................................       1,993          7,665          6,558         (4,743)
  Other assets and liabilities........................       2,890          5,151         (3,389)          (609)
                                                         ---------      ---------      ---------      ---------
     Net cash provided by operating activities........       5,235         71,247         66,604         13,023
                                                         ---------      ---------      ---------      ---------
 
INVESTING ACTIVITIES:
Purchase price adjustment relating to Chadwick's
  acquisition.........................................          --         32,888         32,888             --
Cash payment in connection with the Chadwick's
  acquisition, net of cash acquired...................          --             --             --       (222,951)
Proceeds from sale of asset...........................          13             --             --             --
Acquisition related fees and expenses paid at
  closing.............................................                                        --         (6,215)
Capital expenditures..................................     (12,855)       (10,319)       (12,740)        (3,932)
                                                         ---------      ---------      ---------      ---------
     Net cash (used in) provided by investing
       activities.....................................     (12,842)        22,569         20,148       (233,098)
                                                         ---------      ---------      ---------      ---------
</TABLE>
 
                                       39
<PAGE>   42
                                  BRYLANE INC.
                         CASH FLOW DATA -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                         THIRTY-NINE WEEKS ENDED          FISCAL YEAR ENDED
                                                        OCTOBER 31,    NOVEMBER 1,    JANUARY 31,    FEBRUARY 1,
                                                           1998           1997           1998           1997
                                                        -----------    -----------    -----------    -----------
                                                                       (UNAUDITED)
(Dollars in thousands)                                  (UNAUDITED)
<S>                                                     <C>            <C>            <C>            <C>
FINANCING ACTIVITIES:
  Payments on debt....................................    (175,000)      (464,662)      (591,162)      (107,476)
  Additions to debt...................................      29,000             --        115,500          5,000
  Proceeds from issuance of long-term debt............     300,000        416,663        416,663        283,000
  Redemption of senior subordinated notes.............    (131,250)            --             --             --
  Offering fees and expenses..........................          --         (8,170)            --             --
  Debt issuance fees and expenses.....................      (3,703)        (1,394)            --             --
  Cash receipts on management notes...................       1,025            965             --             --
  Proceeds received from exercise of options..........       9,094            349          1,141             --
  Equity contributions from partners..................          --             --             --         51,329
  Proceeds from issuance of preferred stock...........          --             --             --          1,500
  Proceeds from initial public offering...............          --         96,000         96,000             --
  Offering and debt issuance fees and expenses........          --             --         (9,564)        (7,685)
  Tax distributions to partners.......................          --             --             --         (9,854)
  Purchase of treasury stock..........................     (26,642)      (115,000)      (115,000)            --
  Other...............................................          --             --          1,468             77
                                                         ---------      ---------      ---------      ---------
Net cash provided by (used in) financing activities...       2,524        (75,249)       (84,954)       215,891
                                                         ---------      ---------      ---------      ---------
Cash and cash equivalents, at beginning of year.......       5,083          3,285          3,285          7,469
                                                         ---------      ---------      ---------      ---------
Cash and cash equivalents, at end of year or period...   $      --      $  21,852      $   5,083      $   3,285
                                                         =========      =========      =========      =========
</TABLE>
 
                                       40
<PAGE>   43
 
                                  BRYLANE INC.
                     PARTNERSHIP/STOCKHOLDERS' EQUITY DATA
 
<TABLE>
<CAPTION>
                                                  GENERAL PARTNERS                                 ADDITIONAL
                                                  LIMITED PARTNERS             COMMON STOCK         PAID IN
                                                 UNITS         AMOUNTS       SHARES      AMOUNT     CAPITAL
(Dollars in thousands)                        ------------    ---------    ----------    ------    ----------
<S>                                           <C>             <C>          <C>           <C>       <C>
Dollars in thousands
Balance, January 28, 1995...................    12,547,500    $ 125,475            --       --            --
  Net income................................            --           --            --       --            --
  Sale of units.............................       365,000        5,475            --       --            --
  Repurchase of units.......................       (10,000)        (121)           --       --            --
  Tax distributions payable to partners.....            --           --            --       --            --
                                              ------------    ---------    ----------     ----     ---------
Balance, February 3, 1996...................    12,902,500      130,829            --       --            --
  Net income................................            --           --            --       --            --
  Sale of units.............................     2,573,945       51,441            --       --            --
  Repurchase of units.......................        (5,000)         (60)           --       --            --
  Exchange of stock options.................            --        3,270            --       --            --
  Tax distributions payable to partners.....            --           --            --       --            --
                                              ------------    ---------    ----------     ----     ---------
Balance, February 1, 1997...................    15,471,445      185,480            --       --            --
  Net income................................            --           --            --       --            --
  Tax distributions made to partners........            --           --            --       --            --
  Proceeds from Initial Public Offering.....            --           --     4,000,000     $ 40     $  95,960
  Initial Public Offering expenses..........            --           --            --       --        (8,850)
  Exchange of partnership units for common
     stock..................................   (15,471,445)    (185,480)   15,471,445      155       185,325
  Purchase of treasury stock................            --           --    (2,500,000)      --      (115,000)
  Recognition of deferred tax asset and
     opening income tax adjustments.........            --           --            --       --        18,142
  Repayment of management notes.............            --           --            --       --            --
  Conversion of convertible note............            --           --       352,908        4         9,701
  Conversion of preferred stock.............            --           --         6,500       --           130
  Exercise of stock options.................            --           --        79,666       --         1,144
  Tax benefit related to issuance of shares
     under employee benefit plans...........            --           --            --       --         1,008
  Exchange of stock options.................            --           --            --       --           700
                                              ------------    ---------    ----------     ----     ---------
Balance, January 31, 1998...................             0            0    17,410,519      199       188,260
  Transfer of reduction for predecessor cost
     carryover basis to additional paid in
     capital................................            --           --            --       --      (152,067)
  Net income................................            --           --            --       --            --
  Purchase of treasury shares...............            --           --    (1,240,800)      --       (26,642)
  Repayment of management notes.............            --           --            --       --            --
  Conversion of convertible note............            --           --       374,364        4        10,291
  Conversion of preferred shares............            --           --        68,500        1         1,369
  Exercise of stock options.................            --           --       627,013        6         9,088
  Tax benefit related to issuance of shares
     under employee benefit plan............            --           --            --       --         9,272
  Exchange of stock options.................            --           --            --       --            50
                                              ------------    ---------    ----------     ----     ---------
Balance, October 31, 1998 (unaudited).......             0    $       0    17,239,596     $210     $  39,621
                                              ============    =========    ==========     ====     =========
</TABLE>
 
                                       41
<PAGE>   44
 
                                  BRYLANE INC.
 
              PARTNERSHIP/STOCKHOLDERS' EQUITY DATA -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                        REDUCTION FOR
                                                         PREDECESSOR       LOANS TO
                                                        COST-CARRYOVER    MANAGEMENT    RETAINED
                                                            BASIS         INVESTORS     EARNINGS      TOTAL
                                                        --------------    ----------    --------    ---------
<S>                                                     <C>               <C>           <C>         <C>
(Dollars in thousands)
Balance, January 28, 1995.............................     (152,067)       $(2,453)     $ 30,822    $   1,777
  Net income..........................................           --             --        27,850       27,850
  Sale of units.......................................           --           (112)           --        5,363
  Repurchase of units.................................           --             50            --          (71)
  Tax distributions payable to partners...............           --             --        (7,732)      (7,732)
                                                          ---------        -------      --------    ---------
Balance, February 3, 1996.............................     (152,067)        (2,515)       50,940       27,187
  Net income..........................................           --             --        26,952       26,952
  Sale of units.......................................           --             25            --       51,466
  Repurchase of units.................................           --             --            --          (60)
  Exchange of stock options...........................           --             --            --        3,270
  Tax distributions payable to partners...............           --             --        (4,952)      (4,952)
                                                          ---------        -------      --------    ---------
Balance, February 1, 1997.............................     (152,067)        (2,490)       72,940      103,863
  Net income..........................................           --             --        47,035       47,035
  Tax distributions made to partners..................           --             --          (304)        (304)
  Proceeds from Initial Public Offering...............           --             --            --       96,000
  Initial Public Offering expenses....................           --             --            --       (8,850)
  Exchange of partnership units for common stock......           --             --            --           --
  Purchase of treasury stock..........................           --             --            --     (115,000)
  Recognition of deferred tax asset and opening income
     tax adjustments..................................           --             --            --       18,142
  Repayment of management notes.......................           --          1,465            --        1,465
  Conversion of convertible note......................           --             --            --        9,705
  Conversion of preferred stock.......................           --             --            --          130
  Exercise of stock options...........................           --             --            --        1,144
  Tax benefit related to issuance of shares under
     employee benefit plans...........................           --             --            --        1,008
  Exchange of stock options...........................           --             --            --          700
                                                          ---------        -------      --------    ---------
Balance, January 31, 1998.............................     (152,067)        (1,025)      119,671      155,038
  Transfer of reduction for predecessor cost carryover
     basis to additional paid in capital..............      152,067             --            --           --
  Net income..........................................           --             --        18,547       18,547
  Purchase of treasury shares.........................           --             --            --      (26,642)
  Repayment of management notes.......................           --          1,025            --        1,025
  Conversion of convertible note......................           --             --            --       10,295
  Conversion of preferred shares......................           --             --            --       1,370]
  Exercise of stock options...........................           --             --            --        9,094
  Tax benefit related to issuance of shares under
     employee benefit plans...........................           --             --            --        9,272
  Exchange of stock options...........................           --             --            --           50
                                                          ---------        -------      --------    ---------
Balance, October 31, 1998 (unaudited)                     $       0        $     0      $138,218    $ 178,049
                                                          =========        =======      ========    =========
</TABLE>
 
                                       42
<PAGE>   45
 
     The Company's ratio of earnings to fixed charges was 2.90, 4.08, 3.19 and
3.73 for the Company's fiscal year ended January 30, 1999, fiscal year ended
January 31, 1998, fiscal quarter ended October 31, 1998 and fiscal quarter ended
November 1, 1997, respectively. The Company's book value per share was $9.89 and
$10.33 as of January 30, 1999 and October 31, 1998, respectively.
 
Recent Financial Results.
 
On March 15, 1999, the Company issued a press release (the "March 15 Press
Release") its results for the fourth quarter of fiscal year 1998 and fiscal year
1998.
 
For the fourth quarter of fiscal 1998, the Company's net loss was $8.1 million,
compared to net income of $14.0 million in the same period 1997. The diluted net
loss per Share was $0.47 versus earnings of $0.77 per Share in the fourth
quarter of fiscal 1997. The operating loss was $5.7 million versus operating
income of $30.3 million of the fourth quarter of 1997. Net sales for the period
totaled $332.1 million compared to $345.8 million 1997.
 
For the fiscal year ended January 30, 1999, net income was $10.5 million
compared to $47.0 million last year. Diluted earnings were $0.58 per share
versus $2.46 per share for fiscal 1997. Operating income was $58.4 million in
1998 compared to $110.3 million last year. Net sales for the year totaled $1.3
billion versus $1.3 billion in the prior year.
 
                            STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                      THIRTEEN WEEKS ENDED             FIFTY-TWO WEEKS ENDED
                                                    1/30/99          1/31/98          1/30/99         1/31/98
                                                  -----------      -----------      -----------      ----------
                                                  (UNAUDITED)      (UNAUDITED)      (UNAUDITED)
<S>                                               <C>              <C>              <C>              <C>
(In millions, except share and per share amounts)
Net sales.......................................      $332.1           $345.8         $1,328.4         $1,314.8
Cost of goods sold..............................       187.5            178.7            693.7(c)         677.6(f)
                                                  ----------       ----------       ----------       ----------
Gross margin....................................       144.6            167.1            634.7            637.2
Catalog and operating expenses..................       147.5(a)         133.9(b)         565.0(a,d)       515.9(b)
Intangibles and organization cost
  amortization..................................         2.8              2.9             11.3             11.0
                                                  ----------       ----------       ----------       ----------
Operating (loss) income.........................        (5.7)            30.3             58.4            110.3
Interest expense, net...........................         6.1              7.6             29.1             27.7
                                                  ----------       ----------       ----------       ----------
Income (loss) before income taxes...............       (11.8)            22.7             29.3             82.6
(Benefit) Provision for income taxes............        (3.2)             8.7             12.6             31.5
                                                  ----------       ----------       ----------       ----------
Net (loss) income before extraordinary charge...        (8.6)            14.0             16.7             51.1
Extraordinary charge, net of tax................        (0.5)             0.0              6.2(e)           4.1(e)
                                                  ----------       ----------       ----------       ----------
Net (loss) income...............................      $ (8.1)          $ 14.0         $   10.5         $   47.0
                                                  ==========       ==========       ==========       ==========
DILUTED EARNINGS PER SHARE DATA:
Net (loss) income per share before extraordinary
  charge........................................     $ (0.50)          $ 0.77         $   0.92         $   2.67
Net (loss) income per share.....................     $ (0.47)          $ 0.77         $   0.58         $   2.46
Diluted shares..................................  17,274,939       18,272,217       18,090,886       19,412,973
</TABLE>
 
Notes:
 
(a)   Includes operating expenses for the thirteen and fifty-two weeks ended
      January 30, 1999 of $2.2 million associated with the Proposal. The impact
      on the diluted earnings per Share is $0.13 in the thirteen weeks ended
      January 30, 1999 and $0.12 in the fifty-two weeks ended January 30, 1999.
 
(b)   Includes non-cash compensation charge of $0.2 million in each fiscal
      quarter due to amendments to the 1996 Brylane Performance Option Plan.
 
(c)   Includes merchandise loss related to the discontinuance of Sue Brett of
      $1.2 million of the fifty-two weeks ended January 30, 1999.
 
(d)   Includes relocation expenses of the King Size business to New York of $0.7
      million and $0.5 million for a withdrawn registration statement in the
      fifty-two weeks ended January 30, 1999.
 
(e)   For the fifty-two weeks ended January 30, 1999, represents a one-time,
      after tax extraordinary charge of $6.2 million related to the elimination
      of the deferred financing fees associated with the Senior Subordinated
      Notes and the 1997 Amended Bank Credit Facility. For the fifty-two weeks
      ended January 31, 1998, represents a one-time, after tax extraordinary
      charge of $4.1 million related to the elimination of the deferred
      financing fees associated with the 1996 Bank Credit Facility.
 
                                       43
<PAGE>   46
 
(f)   Includes a non-recurring inventory charge of $3.3 million for the
      fifty-two weeks ended January 31, 1998 for the step-up of the value of
      inventory in connection with the Chadwick's acquisition.
 
A copy of the March 15 Press Release is filed as Exhibit (a)(9) to the Schedule
14D-1.
 
The Company is subject to the informational filing requirements of the Exchange
Act and, in accordance therewith, is required to file periodic reports, proxy
statements and other information with the Commission relating to its business,
financial condition and other matters. Information as of particular dates
concerning the Company's directors and officers, their remuneration, stock
options granted to them, the principal holders of the Company's securities and
any material interest of such persons in transactions with the Company is
required to be disclosed in proxy statements distributed to the Stockholders and
filed with the Commission. Such reports, proxy statements and other information
can be inspected and copied at the public reference facilities maintained by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington, D.C. 20549, and at
the Commission's regional offices located at Seven World Trade Center, Suite
1300, New York, New York 10048 and the Citicorp Center, 500 West Madison Street,
Suite 1400, Chicago, Illinois 60661. Information regarding the public reference
facilities may be obtained from the Commission by telephoning 1-800-SEC-0330.
The Company's filings are also available to the public on the Commission's
Internet site (http://www.sec.gov). Copies of such materials may also be
obtained by mail from the Public Reference Section of the Commission at 450
Fifth Street, N.W., Washington, D.C. 20549 at prescribed rates. Certain reports
and other information concerning the Company may also be inspected at the
offices of the NYSE, 20 Broad Street, New York, New York 10005.
 
8.  Certain Information Concerning Parent and Purchaser.  Parent is a societe
anonyme organized under the laws of the Republic of France. Its registered
office address is 18 Place Henri Bergson, 75381 Paris Cedex 08, France. Parent,
through its subsidiaries, is principally engaged in the following businesses:
worldwide distribution of electrical components and industrial supplies (Rexel);
distribution in Europe of office supplies (Guilbert); distribution in France of
wood and building materials (Pinault Bois et Materiaux); retail distribution of
furniture, leisure products and home equipment; department stores and mail order
of retail products through various catalogues; and financial services mainly in
connection with group businesses. Parent is also a holding company for a variety
of companies principally engaged in automobile and pharmaceutical trading in
Africa and the French overseas territories, as well as for certain trading
companies in Europe. Parent's principal chains include Printemps (general
merchandise), Conforama (furniture, household electronic goods and appliances)
and Fnac (records books, computers and consumer electronics). Through Redcats,
Parent is Europe's third largest mail order company.
 
Purchaser is a Delaware corporation established on March 8, 1998 and has not
carried on any activities other than the execution of the Merger Agreement.
Purchaser is an indirect wholly owned subsidiary of Parent.
 
The name, citizenship, business address, principal occupation or employment and
five-year employment history for each of the directors and executive officers of
Parent and Purchaser and certain other information are set forth in Schedule I
to this Offer to Purchaser.
 
On March 10, 1999, Parent announced its audited consolidated results for the
year ended December 31, 1998. As at such date, Parent had consolidated revenues
of 108,329,000,000 French Francs, operating income of 5,977,000,000 French
Francs and net income of 3,331,000,000 French Francs. A copy of the Parent
Results Press Release is filed as Exhibit (a)(12) to the Schedule 14D-1.
 
Parent beneficially owns 8,617,017 Shares, representing approximately 49.9% of
the 17,248,296 Shares issued and outstanding at February 27, 1999.
 
Except as described in this Offer to Purchase,
 
     - none of Parent, Purchaser, nor, to the best knowledge of Parent and
       Purchaser, any of the persons listed in Schedule I to this Offer to
       Purchase or any associate or majority owned subsidiary of Parent or
       Purchaser or any of the persons so listed beneficially owns or has any
       right to acquire, directly or indirectly, any Shares; and
 
     - none of Parent, Purchaser, nor, to the best knowledge of Parent and
       Purchaser, any of the individuals or entities referred to above, nor any
       director, executive officer or subsidiary of any of the foregoing, has
       effected any transaction in the Shares during the past 60 days.
 
Except as provided in the Merger Agreement or as otherwise described in this
Offer to Purchase, none of Parent, Purchaser nor, to the best knowledge of
Parent and Purchaser, any of the persons listed in Schedule I to this Offer to
Purchase, has any contract, arrangement, understanding or relationship with any
other person with respect to any securities of the Company, including, but not
limited to, any contract, arrangement, understanding or relationship concerning
the transfer or voting of such securities, finder's fees, joint ventures, loan
or option arrangements, puts or call, guarantees of loans, guaranties against
loss,
 
                                       44
<PAGE>   47
 
guaranties of profits, division of profits or loss or the giving or withholding
of proxies. Except as set forth in this Offer to Purchase, since April 3, 1998,
none of Parent, Purchaser nor, to the best knowledge of Parent and Purchaser,
any of the persons listed on Schedule I to this Offer to Purchase, has had any
business relationship or transaction with the Company or any of its executive
officers, directors or affiliates that is required to be reported under the
rules and regulations of the Commission applicable to the Offer. Except as set
forth in this Offer to Purchase, since April 3, 1998, there have been no
contacts, negotiations or transactions between Parent or Purchaser or any of
their subsidiaries or, to the best knowledge of Parent and Purchaser, any of the
persons listed in Schedule I to this Offer to Purchase, on the one hand, and the
Company or its affiliates, on the other hand, concerning a merger, consolidation
or acquisition, tender offer or other acquisition of securities, an election of
directors or a sale or other transfer of a material amount of assets.
 
9.  Financing of the Offer and the Merger.  The total amount of funds required
by Parent and Purchaser to consummate the Offer and the Merger and to pay
related fees and expenses is estimated to be approximately $235 million. Parent
intends to use cash on hand and/or funds from its or its affiliate's existing
undrawn credit facilities. The decision as to the allocation of funding among
existing or anticipated credit facilities will be made based on Parent's review
from time to time of the advisability of particular actions, as well as on
prevailing interest rates and financial and other economic conditions and such
other factors as Parent may deem appropriate. The terms of any such financing
will be fixed prior to consummation of the Offer. The Offer is not subject to
financing.
 
10.  Dividends and Distributions.  The Merger Agreement does not permit the
Company to declare any dividends without Parent's consent, and Parent has no
intention of providing any such consent. If, on or after March 10, 1999, the
Company should declare or pay any dividend on the Shares or make any other
distribution (including the issuance of additional shares of capital stock
pursuant to a stock dividend or stock split, the issuance of other securities or
the issuance of rights for the purchase of any securities) with respect to the
Shares that is payable or distributable to Stockholders of record on a date
prior to the transfer to the name of Purchaser or its nominee or transferee on
the Company's stock transfer records of the Shares pursuant to the Offer, then,
without prejudice to Purchaser's rights described in "Section 12. Certain
Conditions of the Offer," (a) the purchase price per Share payable by Purchaser
pursuant to the Offer will be reduced (subject to the terms and conditions of
the Merger Agreement) to the extent any such dividend or distribution is payable
in cash and (b) any non-cash dividend, distribution or right shall be received
and held by the tendering Stockholder for the account of Purchaser and will be
required to be promptly remitted and transferred by each tendering Stockholder
to the Depository for the account of Purchaser, accompanied by appropriate
documentation of transfer. Pending such remittance and subject to applicable
law, Purchaser will be entitled to all the rights and privileges as owner or any
such non-cash dividend, distribution or right and may withhold the entire
purchase price or deduct from the purchase price the amount or value thereof, as
determined by Purchaser, in its sole discretion.
 
11.  Effect of the Offer on the Market for the Shares; the New York Stock
Exchange and Exchange Act Registration.  The purchase of Shares by Purchaser
pursuant to the Offer will reduce the number of Shares that might otherwise
trade publicly and will reduce the number of Stockholders, which could adversely
affect the liquidity and market value of the remaining Shares held by the
public. Following consummation of the Offer, the Company may fail to meet
certain of the criteria for continued listing on the NYSE and be subject to
delisting. See "SPECIAL FACTORS--Plans for the Company; Certain Effects of the
Offer."
 
In the event the Shares are no longer listed on the NYSE, quotations might still
be available from other sources. The extent of the public market for the Shares
and the availability of such quotations would, however, depend upon the number
of Stockholders remaining at such time, the interest in maintaining a market in
such Shares on the part of securities firms, the possible termination of
registration of such Shares under the Exchange Act as described below and other
factors.
 
The Shares are currently "margin securities," as such term is defined under the
rules of the Board of Governors of the Federal Reserve System (the "Federal
Reserve Board"), which has the effect, among other things, of allowing brokers
to extend credit on the collateral of such securities. Depending upon factors
similar to those described above regarding listing and market quotations,
following the Offer it is possible that the Shares might no longer constitute
margin securities for purposes of the margin regulations of the Federal Reserve
Board, in which event such Shares could no longer be used as collateral for
loans made by brokers.
 
The Shares are currently registered under the Exchange Act. Such registration
may be terminated upon application by the Company to the Commission if the
Shares are not listed on a national securities exchange and there are fewer than
300 record holders. See "SPECIAL FACTORS--Plans for the Company; Certain Effects
of the Offer." The termination of the registration of the Shares under the
Exchange Act would substantially reduce the information required to be furnished
by the Company to Stockholders and to the Commission, and would make certain
provisions of the Exchange Act, such as the short-swing profit recovery
provisions of Section 16(b) of the Exchange Act, the requirement of furnishing a
proxy statement in connection with
 
                                       45
<PAGE>   48
 
Stockholders' meetings and the requirements of Rule 13e-3 under the Exchange Act
with respect to "going private" transactions, no longer applicable to the
Shares. In addition, "affiliates" of the Company and persons holding "restricted
securities" of the Company may be deprived of the ability to dispose of such
securities pursuant to Rule 144 promulgated under the Securities Act of 1933, as
amended. If registration of the Shares under the Exchange Act were terminated,
the Shares would no longer be margin securities or be eligible for NYSE
reporting. Parent currently intends to cause the Company to terminate the
registration of the Shares under the Exchange Act as soon as practicable after
consummation of the Offer if the requirements for termination of registration
are met.
 
12.  Certain Conditions of the Offer.
 
Notwithstanding any other provisions of the Offer, Purchaser shall not be
required to accept for payment or pay for any tendered Shares, unless (a) there
are validly tendered and not properly withdrawn prior to the Expiration Date
that number of Shares which, when aggregated with the Shares currently
beneficially owned by Parent, represent at least 90% of the total number of
outstanding Shares, on a fully diluted basis, on the date of purchase; provided,
that following the Initial Expiration Date, Purchaser may accept for payment or
pay for tendered Shares which, when aggregated with the Shares currently
beneficially owned by Parent, represent at least 75% of the total number of
outstanding Shares, on a fully diluted basis, on the date of purchase, satisfy
the Minimum Condition and (b) any applicable waiting period under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, or under any
applicable foreign statutes or regulations shall have expired or been
terminated. Furthermore, notwithstanding any other provisions of the Offer,
Purchaser may, subject to the terms of the Merger Agreement, amend or terminate
the Offer or postpone the acceptance for payment of or payment for tendered
Shares if at any time on or after March 10, 1999 (unless otherwise indicated
below) and before the time of payment for any Shares, any of the following
events shall occur:
 
     - there shall be any action taken, or any statute, rule, regulation,
       legislation, interpretation, judgment, order or injunction enacted,
       enforced, promulgated, amended, issued or deemed applicable to the Offer,
       by any legislative body, court, government or governmental,
       administrative or regulatory authority or agency, other than the routine
       application of the waiting period provisions of the Hart-Scott-Rodino
       Antitrust Improvements Act of 1976, as amended, to the Offer or to the
       Merger, that would reasonably be expected to: (a) make illegal or
       otherwise prohibit or materially delay consummation of the Offer or the
       Merger or seek to obtain material damages or make materially more costly
       the making of the Offer, (b) prohibit or materially limit the ownership
       or operation by Parent or Purchaser of all or any material portion of the
       business or assets of the Company or any of its subsidiaries taken as a
       whole or compel Parent or Purchaser to dispose of or hold separately all
       or any material portion of the business or assets of Parent or Purchaser
       or the Company or any of its subsidiaries taken as a whole, or seek to
       impose any material limitation on the ability of Parent or Purchaser to
       conduct its business or own such assets, (c) impose material limitations
       on the ability of Parent or Purchaser effectively to acquire, hold or
       exercise full rights of ownership of the Shares, including, without
       limitation, the right to vote any Shares acquired or owned by Purchaser
       or Parent on all matters properly presented to the Stockholders, or (d)
       require divestiture by Parent or Purchaser of any Shares; or
 
     - there shall be any pending Action challenging or seeking to restrain or
       prohibit the consummation of the transactions contemplated by the Merger
       Agreement or any other Action filed against the Company or any of its
       subsidiaries after the date of the Merger Agreement which, if adversely
       determined, could, individually or in the aggregate, reasonably be
       expected to have a Material Adverse Effect on the Company or the
       consummation of the transactions contemplated by the Merger Agreement; or
 
     - there shall have occurred any development that has, or would reasonably
       be expected to have, a material adverse effect on the business, assets,
       liabilities, financial condition, results of operations or prospects of
       the Company and its subsidiaries taken as a whole, excluding any
       development or event arising out of or attributable to the United States
       economy generally; or
 
     - the Company and Purchaser and Parent shall have reached an agreement that
       the Offer or the Merger Agreement be terminated, or the Merger Agreement
       shall have been terminated in accordance with its terms; or
 
     - any of the representations and warranties of the Company (a) set forth in
       the Merger Agreement that are qualified as to materiality or (b) relating
       to the capitalization of the Company shall not be true and correct; or
 
     - any representations and warranties in the Merger Agreement that are not
       qualified by materiality shall not be true and correct in any respect
       which would reasonably be expected to have a Material Adverse Effect on
       the Company, in each case, as if such representations and warranties were
       made at the time of such determination, except as to any such
       representation or warranty which speaks as of a specific date, which must
       be untrue or incorrect in the foregoing respects as of such specific
       date; or
                                       46
<PAGE>   49
 
     - the Company shall have failed to perform in any material respect or to
       comply in any material respect with any of its obligations, covenants or
       agreements under the Merger Agreement; or
 
     - the Special Committee shall have withdrawn or modified in a manner
       adverse to Parent or Purchaser the adoption or recommendation of the
       Offer, the Merger or the Merger Agreement; or
 
     - the Special Committee shall have resolved to withdraw or modify in a
       manner adverse to Parent or Purchaser the adoption or recommendation of
       the Offer, the Merger or the Merger Agreement; or
 
     - there shall have occurred, and continued to exist, (a) any general
       suspension of, or limitation on prices for, trading in securities on the
       NYSE or on the Paris Bourse (excluding suspensions or limitations
       resulting solely from physical damage or interference with such exchanges
       not related to market conditions, (b) any decline of at least 20% in
       either the Dow Jones Average of Industrial Stocks or the Standard &
       Poor's 500 Index from the close of business on the last trading day
       immediately preceding the date of the Merger Agreement, (c) any change in
       currency exchange rates measured from the close of business on the date
       of the Merger Agreement, resulting in an increase of 15% or more in the
       Per Share Amount as translated from U.S. Dollars into French Francs, (d)
       a declaration of a banking moratorium or any suspension of payments in
       respect of banks in the United States or France, (e) a commencement of a
       war, armed hostilities or other significant national or international
       crisis directly or indirectly involving the United States or France, or
       (f) in the case of any of the foregoing clauses (a) through (e) existing
       at the time of the commencement of the Offer, a material acceleration or
       worsening thereof.
 
The conditions described above are for the benefit of Parent and Purchaser and
may be asserted by Parent or Purchaser regardless of the circumstances giving
rise to any such conditions and may be waived by Parent or Purchaser in whole or
in part at any time and from time to time in their reasonable discretion, in
each case, subject to the terms of the Merger Agreement. The failure by Parent
or Purchaser at any time to exercise any of the rights described above will not
be deemed a waiver of any such right and each such right will be deemed an
ongoing right which may be asserted at any time and from time to time. Any
determination by Purchaser concerning the events described in this "--Section
12. Certain Conditions of the Offer" will be final and binding on all parties.
 
13.  Extension of Tender Period; Amendment; Termination.  Subject to the terms
of the Merger Agreement and the applicable rules of the Commission, Purchaser
expressly reserves the right, in its sole discretion, at any time or from time
to time, regardless of whether or not any of the conditions described in
"--Section 12. Certain Conditions of the Offer" will have occurred or will have
been determined by Purchaser to have occurred, (a) to extend the period of time
during which the Offer is open and thereby delay acceptance for payment of, and
the payment for, any Shares, by giving oral or written notice of such extension
to the Depository, and (b) to amend the Offer in any respect by giving oral or
written notice of such amendment to the Depository.
 
Purchaser also reserves the right, in its sole discretion, subject to the terms
of the Merger Agreement, in the event any of the conditions specified in
"--Section 12. Certain Conditions of the Offer" will not have been satisfied and
so long as Shares have not theretofore been accepted for payment, to delay
(except as otherwise required by applicable law) acceptance for payment of or
payment for Shares or to terminate the Offer and not accept for payment or pay
for Shares.
 
If Purchaser extends the Offer, or if Purchaser (whether before or after its
acceptance for payment of Shares) is delayed in its purchase of or payment for
Shares or is unable to pay for Shares pursuant to the Offer for any reason,
then, without prejudice to Purchaser's rights under the Offer, the Depository
may retain tendered Shares on behalf of Purchaser, and such Shares may not be
withdrawn except to the extent tendering Stockholders are entitled to withdrawal
rights as described in "--Section 4. Withdrawal Rights." However, the ability of
Purchaser to delay the payment for Shares which Purchaser has accepted for
payment is limited by Rule 14e-1(c) promulgated under the Exchange Act, which
requires that a bidder pay the consideration offered or return the securities
deposited by or on behalf of holders of securities promptly after the
termination or withdrawal of such bidder's offer.
 
If Purchaser makes a material change in the terms of the Offer, or if it waives
a material condition to the Offer, Purchaser will extend the Offer and
disseminate additional tender offer materials to the extent required by Rules
14d-4(c), 14d-6(d) and 14e-1 promulgated under the Exchange Act. The minimum
period during which an offer must remain open following material changes in the
terms of the offer, other than a change in price or a change in percentage of
securities sought, will depend upon the facts and circumstances, including the
materiality of the changes. In the Commission's view, an offer should remain
open for a minimum of five business days from the date the material change is
first published, sent or given to stockholders, and, if material changes are
made with respect to information that approaches the significance of price and
the percentage of securities sought, a minimum of ten business days may be
required to allow for adequate dissemination and investor response. With respect
to a change in price, a minimum ten business day period from the date of such
change is generally required
 
                                       47
<PAGE>   50
 
under applicable Commission rules and regulations to allow for adequate
dissemination to stockholders. As used in this Offer to Purchase, "business day"
means any day other than a Saturday, Sunday or a federal holiday and consists of
the time period from 12:01 a.m. through 12:00 midnight, New York City time, as
computed in accordance with Rule 14d-1 promulgated under the Exchange Act.
 
14.  Certain Legal Matters and Regulatory Approvals.
 
General.  Based upon its examination of publicly available information with
respect to the Company and the review of certain information furnished by the
Company to Purchaser and Parent and discussions of representatives of Purchaser
and Parent with representatives of the Company during Purchaser and Parent's
investigation of the Company (See "SPECIAL FACTORS--Background of the Offer"),
neither Purchaser nor Parent is aware of any license or other regulatory permit
that appears to be material to the business of the Company, which might be
adversely affected by the acquisition of Shares by Purchaser pursuant to the
Offer or, except as set forth below, of any approval or other action by any
domestic (federal or state) or foreign governmental, administrative or
regulatory authority or agency which would be required prior to the acquisition
of Shares by Purchaser pursuant to the Offer. Should any such approval or other
action be required, it is Purchaser's present intention to seek such approval or
action. Purchaser does not currently intend, however, to delay the purchase of
Shares tendered pursuant to the Offer pending the outcome of any such action or
the receipt of any such approval (subject to Purchaser's right to decline to
purchase Shares if any of the conditions in "--Section 12. Certain Conditions of
the Offer," shall have occurred). There can be no assurance that any such
approval or other action, if needed, would be obtained without substantial
conditions or that adverse consequences might not result to the business of the
Company or Parent or that certain parts of the businesses of the Company or
Parent might not have to be disposed of or held separate or other substantial
conditions complied with in order to obtain such approval or other action or in
the event that such approval was not obtained or such other action was not
taken. Purchaser's obligation under the Offer to accept for payment and pay for
Shares is subject to certain conditions, including conditions relating to the
legal matters discussed in this "--Section 14. Certain Legal Matters and
Regulatory Appraisals." See "--Section 12. Certain Conditions of the Offer."
 
State Takeover Laws.  A number of states throughout the United States have
enacted takeover statutes that purport, in varying degrees, to be applicable to
attempts to acquire securities of corporations that are incorporated or have
assets, stockholders, executive offices or places of business in such states. In
CTS Corp. v. Dynamics Corp. of America, however, the United States Supreme Court
held that a state may, as a matter of corporate law and, in particular, those
laws governing corporate governance, constitutionally disqualify a potential
acquiror from voting on the affairs of a target corporation without prior
approval of the remaining Stockholders, provided, that such laws were applicable
only under certain conditions. Subsequently, a number of Federal courts ruled
that various state takeover statutes were unconstitutional insofar as they apply
to corporations incorporated outside the state of enactment.
 
Section 203 of the DGCL prevents certain business combinations with an
interested stockholder for a period of three years following the time such
person became an interested stockholder, unless, among other things, prior to
the time the interested stockholder became such, the board of directors of the
corporation approved either the business combination or the transaction in which
the interested stockholder became such. In connection with the April 1998 Stock
Purchase, the Company Board took the actions necessary so that the provisions of
Section 203 of the DGCL would not be triggered. The Company Board confirmed and
ratified these actions in its approval of the Offer, the Merger and the other
transactions contemplated by the Merger Agreement, and no further action by the
Company Board with respect to Section 203 of the DGCL is required.
 
The Company conducts business in a number of states throughout the United
States, some of which states have enacted takeover laws. Purchaser and Parent do
not know whether any of these laws will, by their terms, apply to the Offer or
the Merger and has not complied with any such laws. Should any person seek to
apply any state takeover law, Purchaser and Parent will take such action as then
appears desirable, which may include challenging the validity or applicability
of any such statute in appropriate court proceedings. In the event it is
asserted that one or more state takeover laws are applicable to the Offer or the
Merger, and an appropriate court does not determine that it is inapplicable or
invalid as applied to the Offer, Purchaser or Parent might be required to file
certain information with, or receive approvals from, the relevant state
authorities. In addition, if enjoined, Purchaser might be unable to accept for
payment any Shares tendered pursuant to the Offer, or be delayed in continuing
or consummating the Offer and the Merger. In such case, Purchaser may not be
obligated to accept for payment any Shares tendered. See "--Section 12. Certain
Conditions of the Offer."
 
Antitrust.  Under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended, and the rules that have been promulgated thereunder by the Federal
Trade Commission (the "FTC"), certain transactions may not be consummated unless
certain information has been furnished to the Antitrust Division of the United
States Department of Justice (the "Antitrust Department") and the FTC and
certain waiting period requirements have been satisfied. The acquisition of
Shares by Purchaser
 
                                       48
<PAGE>   51
 
and Parent pursuant to the Offer is subject to such requirements. Parent intends
to make the required filing under the Hart-Scott-Rodino Antitrust Improvements
Act of 1976, as amended, in the near future.
 
The FTC and the Antitrust Division frequently scrutinize the legality under the
antitrust laws of transactions such as the proposed acquisition of Shares by
Purchaser pursuant to the Offer. At any time before or after the purchase of
Shares pursuant to the Offer by Purchaser, the FTC or the Antitrust Division
could take such action under the antitrust laws as it deemed necessary or
desirable in the public interest, including seeking to enjoin the purchase of
Shares pursuant to the Offer or seeking the divestiture of Shares purchased by
Purchaser or the divestiture of substantial assets of Purchaser, the Company or
their respective subsidiaries. Private parties and state attorneys general may
also bring legal action under federal or state antitrust laws under certain
circumstances. Based upon an examination of information available to Purchaser
and Parent relating to the businesses in which Parent and the Company and their
respective affiliates are engaged, Purchaser and Parent believe that the Offer
will not violate the antitrust laws. Nevertheless, there can be no assurance
that a challenge to the Offer on antitrust grounds will not be made or, if such
a challenge is made, what the result would be. See "--Section 12. Certain
Conditions of the Offer."
 
Litigation.  Following the December 2nd Announcement, eight putative class
actions were filed by certain Stockholders in the Court of Chancery of the State
of Delaware, New Castle County, against the Company, its directors, its
president and chief executive officer and Parent. The complaints are entitled as
follows: (a) Mohammad Yassin v. Brylane Inc., et al., Civil Action No. 16819NC;
(b) Goldplate Holdings, Inc. v. Peter J. Canzone, et al., Civil Action No.
16820NC; (c) Patty Lisa v. Brylane Inc., et al., Civil Action No. 16821NC; (d)
F. Richard Mason v. Brylane Inc., et al., Civil Action No. 16823NC; (e) Judith
Wit v. Brylane Inc., et al., Civil Action No. 16824NC; (f) Crandon Capital
Partners v. Peter J. Canzone, et al., Civil Action No. 16825NC; (g) Spencer S.
Falk v. Serge Weinberg, et al., Civil Action No. 16827NC; and (h) Gerald Patlis
v. Brylane Inc., et al., Civil Action No. 16829NC. The complaints seek relief on
behalf of a class of plaintiffs who own Shares (other than Parent), and allege
that the defendants breached their fiduciary duties in connection with the
proposed acquisition by Parent on the ground that the $20 price contained in the
Proposal was grossly inadequate and unfair, and seek injunctive relief and/or
damages or rescission of the transaction. The foregoing complaints are filed as
Exhibits (g)(1) through (g)(8) of the Schedule 14D-1.
 
In connection with the increase in the proposed price to $24.50, a Memorandum of
Understanding has been entered into by the defendants and counsel for the
plaintiffs in the above-referenced actions providing for the settlement of the
class actions, subject to certain conditions, including judicial approval and
the completion of discovery by the plaintiffs.
 
15.  Fees and Expenses.  Except as set forth below, neither Purchaser nor Parent
will pay any fees or commissions to any broker, dealer or other person for
soliciting tenders of Shares pursuant to the Offer.
 
J.P. Morgan is acting as exclusive financial advisor to Purchaser in connection
with the Offer and as exclusive Dealer Manager. As compensation for its
services, J.P. Morgan will receive a fee of $1.35 million upon Purchaser
accepting Shares for payment pursuant to the Offer which constitute a majority
of Shares not currently beneficially owned by Parent. Parent has also agreed to
reimburse J.P. Morgan for all reasonable out-of-pocket expenses incurred by it,
including the reasonable fees and expenses of legal counsel, and to indemnify
J.P. Morgan against certain liabilities and expenses in connection with its
engagement, including certain liabilities under the federal securities laws.
 
Parent has retained MacKenzie Partners, as the Information Agent, and
ChaseMellon Shareholder Services LLC, as the Depositary, in connection with the
Offer. The Information Agent may contact holders of Shares by mail, telephone,
facsimile and personal interview, and may request banks, brokers, dealers and
other nominee shareholders to forward materials relating to the Offer to
beneficial owners.
 
As compensation for acting as Information Agent in connection with the Offer,
MacKenzie Partners will receive reasonable and customary compensation for its
services and will also be reimbursed for certain out-of-pocket expenses and may
be indemnified against certain liabilities and expenses in connection with the
Offer, including certain liabilities under the federal securities laws.
Purchaser will pay the Depositary reasonable and customary compensation for its
services in connection with the Offer, plus reimbursement for out-of-pocket
expenses, and will indemnify the Depositary against certain liabilities and
expenses in connection therewith, including certain liabilities under federal
securities laws. Brokers, dealers, commercial banks and trust companies will be
reimbursed by Parent for customary handling and mailing expenses incurred by
them in forwarding material to their customers.
 
                                       49
<PAGE>   52
 
The following is an estimate of expenses, to be incurred by Purchaser and Parent
in connection with the Offer, some of which are dependent upon the Offer being
consummated.
 
<TABLE>
<S>                                                             <C>
Financial Advisor Fees and Expenses.........................    $1,350,000
Legal Fees and Expenses.....................................     1,100,000
Printing and Mailing........................................       350,000
Advertising.................................................        75,000
Filing Fees.................................................        46,389
Depository Fees.............................................        15,000
Information Agent Fees......................................         7,500
Miscellaneous...............................................        56,111
                                                                ----------
          Total.............................................     3,000,000
                                                                ==========
</TABLE>
 
Pursuant to the Bear Stearns Letter Agreement, the Company agreed to pay Bear
Stearns the following compensation: (i) an initial cash fee of $500,000; (ii) an
additional cash fee of $500,000 at the earlier of April 30, 1999 or at such time
Bear Stearns rendered an opinion; and (iii) a cash fee of $300,000 if Bear
Stearns is called upon for testimony by deposition or trial in litigation
relating to any transaction. The Company has also agreed to reimburse Bear
Stearns for its reasonable out-of-pocket expenses, including attorneys fees, and
to indemnify Bear Stearns against certain liabilities, including liabilities
under the federal securities laws. The Commission has taken the position that
such indemnification under the federal securities laws may not be enforceable if
it is found to be against public policy.
 
16.  Miscellaneous.  Purchaser and Parent are not aware of any jurisdiction in
which the making of the Offer is prohibited by any administrative or judicial
action pursuant to any valid state statute. If Purchaser or Parent becomes aware
of any valid state statute prohibiting the making of the Offer or the acceptance
of Shares pursuant thereto, Purchaser or Parent will make a good faith effort to
comply with any such state statute. If, after such good faith effort, Purchaser
and Parent cannot comply with any such state statute, the Offer will not be made
to (nor will tenders be accepted from or on behalf of) the Stockholders in such
state. In any jurisdiction where the securities, blue sky or other laws require
the Offer to be made by a licensed broker or dealer, the Offer shall be deemed
to be made on behalf of Purchaser by the Dealer Manager or by one or more
registered brokers or dealers licensed under the laws of such jurisdiction.
 
NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR MAKE ANY REPRESENTATION
ON BEHALF OF PURCHASER, PARENT OR THE COMPANY NOT CONTAINED IN THIS OFFER TO
PURCHASE OR IN THE LETTER OF TRANSMITTAL, AND IF GIVEN OR MADE, SUCH INFORMATION
OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED.
 
Pursuant to Rule 14d-3 promulgated under the Exchange Act, Purchaser and Parent
have filed with the Commission a Schedule 14D-1 (the "Schedule 14D-1") together
with exhibits, furnishing additional information with respect to the Offer.
Pursuant to Rule 14d-9 promulgated under the Exchange Act, the Company has filed
with the Commission a Schedule 14D-9 (the "Schedule 14D-9"). Purchaser and
Parent have filed a statement on Schedule 13E-3 with respect to the Offer and
may file amendments to the Schedule 13E-3 (as so amended from time to time, the
"Schedule 13E-3"). Such statements, including exhibits and any amendments
thereto, which furnish certain additional information with respect to the Offer,
may be inspected at, and copies may be obtained from, the same places and in the
same manner as set forth in Section 7 (except that they will not be available at
the regional offices of the Commission).
 
                                     BUTTONS ACQUISITION CORPORATION
 
March 16, 1999
 
                                       50
<PAGE>   53
 
                                                                      SCHEDULE 1
 
                  LIST OF DIRECTORS AND EXECUTIVE OFFICERS OF
        PARENT, PURCHASER, ARTEMIS, S.A., S.C.A. FINANCIERE PINAULT AND
                                  REDCATS S.A.
 
The name, business address, principal occupation or employment and five-year
employment history of each director and executive officer of Parent, Purchaser,
Artemis, S.A. ("Artemis"), S.C.A. Financiere Pinault ("SFP"), Redcats S.A.
("Redcats") and certain other information is set forth below. All of the
outstanding capital stock of Purchaser is held by Empire Stores Group plc., a
wholly owned direct subsidiary of Redcats ("Empire"). Redcats is a wholly owned
subsidiary of Parent. Approximately 42.6% of the capital stock and 58.4% of the
voting rights, respectively, of Parent are owned by Artemis. All of the voting
stock of Artemis is owned by SFP. Mr. Francois Pinault, the Vice President of
the Supervisory Board of Parent is the general partner of SFP, and approximately
75% of the interests in SFP are owned by Mr. Pinault, together with family
members. The principal business address of Parent is 18 Place Henri Bergson,
75381 Paris, France. The principal business address of Purchaser is c/o
Wachtell, Lipton, Rosen & Katz, 51 W. 52nd Street, New York, New York 10019. The
principal business address of Redcats is 110, rue de Blanchemaille, 59051
Roubaix, France. The principal place of business address of Empire is 18 Canal
Road, Bradford, West Yorkshire, BD99 4XB, Great Britain. The principal business
address of SFP, Artemis and Mr. Pinault is 5, Boulevard de Latour Maubourg,
75007 Paris, France.
 
None of the persons listed below has engaged in any transactions with respect to
Shares during the past 60 days. None of the persons listed below has been
convicted in a criminal proceeding during the last five years (excluding traffic
violations or similar misdemeanors); nor has any of said parties been a party to
a civil proceeding of a judicial or administrative body of competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree or final order enjoining future violations of, or prohibiting activities
subject to, federal or state securities laws or finding any violation of such
laws. Unless otherwise indicated, all directors and executive officers listed
below are citizens of France.
 
1. Parent.  Unless otherwise indicated, each occupation set forth opposite such
director's or executive officer's name refers to employment with the Parent.
Unless otherwise indicated, the business address of each executive officer is 18
Place Henri Bergson, 75381 Paris, France.
 
<TABLE>
<CAPTION>
                       NAME                                               EMPLOYMENT HISTORY
<S>                                                  <C>
Ambroise Roux......................................  President of Supervisory Board since December 1992. Retired
                                                     for more than five years.
Patrick Duverger...................................  Supervisor since January 1996. Managing Director of Societe
  c/o Societe Generale                               Generale for more than 5 years.
  29, boulevard Hausmann
  75009 Paris
Baudoin Prot.......................................  Supervisor since March 1998. President and Chief Operating
  c/o Banque Nationale de Paris                      Officer of Banque Nationale de Paris since September 1996.
  16, boulevard des Italiens                         Deputy Managing Director of Banque Nationale de Paris from
  75009 Paris                                        1992 to September 1996.
Patrick Pollet.....................................  Supervisor since May 1994. Advisor from May 1983 to May
  c/o Credit Commercial de France                    1994. Director of Insurance of Credit Commercial de France
  103, avenue des Champs-Elysees                     for more than 5 years.
  75008 Paris
Philippe LaGayette.................................  Supervisor since January 1999. Chairman of J.P. Morgan et
                                                     cie S.A. since 1998. Managing Director of Caisse Des Depots
                                                     et Consignations from 1992 to 1997.
Alain Minc.........................................  Supervisor since November 1991. Chairman of A.M. Conseil
  c/o A.M. Conseil                                   since 1992.
  10, avenue George V
  75008 Paris
Bruno Roger........................................  Supervisor since February 1994. General Partner of Banque
  c/o Banque Lazard Freres & Cie.                    Lazard Freres & Cie (France) since 1978. Managing Director
  121 boulevard Hausmann                             of Lazard Freres & Co. (New York) since 1995.
  75008 Paris
</TABLE>
 
                                       I-1
<PAGE>   54
 
<TABLE>
<CAPTION>
                       NAME                                               EMPLOYMENT HISTORY
<S>                                                  <C>
Jean-Yves Durance..................................  Supervisor since September 1996. Member of Executive
  c/o Credit Lyonnais                                Committee of Credit Lyonnais since January 1999. Head of
  19, boulevard des Italiens                         Retail Banking of Credit Lyonnais from March 1993 to
  75002 Paris                                        December 1998.
Francois Henrot....................................  Supervisor since September 1995. Managing Partner of
  c/o Rothschild & Cie Banque                        Rothschild et Cie Banque since March 1997. Chairman and CEO
  17, avenue Matignon                                of Supervisory Board of Credit du Nord from 1995-1997. Chief
  75008 Paris                                        Executive Officer of Compagnie Bancaire from March 1993 to
                                                     September 1995.
Serge Weinberg.....................................  Chairman of Management Board and CEO since July 1995.
                                                     Director of Redcats since 1995. Chairman of the Board, CEO
                                                     and President of Purchaser since March 1999. President and
                                                     CEO of Rexel, S.A. from 1991 to 1995.
Francois Henri Pinault.............................  Member of Management Board since 1993. Chairman of the Board
                                                     and CEO of Pinault Distribution since 1991. Member of
                                                     Artemis since 1992. Chairman of the Board and CEO of la Fnac
                                                     since May 1997.
Jean-Claude Darrouzet..............................  Member of Management Board since 1997. Chairman of the
                                                     Management Board of Conforama since 1997. Director and CEO
                                                     of Evian (Danone Group) from February 1994 to February 1997.
Per Kaufmann.......................................  Member of Management Board since February 1997. CEO of
  Citizenship: Swedish                               France Printemps since October 1996. Chairman of the Board
                                                     and CEO of Ikea France 1992-1996.
Alain Redheuil.....................................  Member of Management Board. Chairman and CEO of Rexel, S.A.
                                                     since October 1996. CEO of Lhoist S.A. from June 1993 to
                                                     September 1996.
Hartmut Kramer.....................................  Member of Management Board. Chairman of the Board and CEO of
  Citizenship: German                                Redcats since 1998. Managing Partner of Peek & Coppenburg KG
                                                     Dusseldorf from 1989 to 1998.
Francois Pinault...................................  Vice President Supervisory Board. Chairman and CEO of
                                                     Artemis for more than five years.
Patricia Barbizet-Dussart..........................  Member of Supervisory Board. Managing Director of Artemis
                                                     since 1992. Chairman and CEO of Sefimeg since 1998.
Leon Cligman.......................................  Advisor since May 1993. Retired since 1998. Chairman of
                                                     Devanlay S.A. from 1984 to 1998.
Credit Lyonnais....................................  Advisor since May 1993.
  represented by Jean Paul Amiel
Jean Loyrette......................................  Advisor for more than 5 years. Partner of Gide Loyrette
                                                     Novel since 1957.
Jean-Philippe Hottinger............................  Advisor for more than 3 years. Chairman and CEO of H.R.
                                                     Finance since 1990.               .
Jean-Louis de Roux.................................  Advisor since 1993. Chairman of S.A. Companie d'Arbitrage et
                                                     de Placement since 1990. Chairman of S.A. Salmaries Gertion
                                                     since 1991.
Andre Guilbert.....................................  Advisor since 1998. Chairman of the Guilbert Supervisory
                                                     Board since 1992. Chairman and CEO of Guilbert since 1968.
Jean Pollet........................................  Advisor since January 1999. Supervisor from May 1986 to
                                                     January 1999. Retired for more than 5 years.
</TABLE>
 
                                       I-2
<PAGE>   55
 
2. The Purchaser.  Unless otherwise indicated, each occupation set forth
opposite such director's or executive officer's name refers to employment with
the Parent. Unless otherwise indicated, the business address of each director or
executive officer is 18 Place Henri Bergson, 75381 Paris, France.
 
<TABLE>
<CAPTION>
                       NAME                                                EMPLOYMENT HISTORY
<S>                                                    <C>
Serge Weinberg.....................................    Chairman of the Board, CEO and President of Purchaser since
                                                       March 1999. Chairman of Management Board and CEO since July
                                                       1995. Director of Redcats since 1995. President and CEO of
                                                       Rexel, S.A. from 1991 until 1995.
Hartmut Kramer.....................................    Director, Vice President and Treasurer of Purchaser since
Citizenship: German                                    March , 1999. Director since 1998. Chairman of the Board
                                                       and CEO of Redcats since 1998. Managing Partner of Peek &
                                                       Coppenburg KG Dusseldorf from 1989 to 1998.
Antoine Metzger....................................    Director, Vice President and Secretary of Purchaser since
                                                       March, 1999. Chief Financial Officer of Redcats since 1991.
Johannes Loning....................................    Director of Purchaser since March 1999. Director of
Citizenship: German                                    strategy and development of Redcats since May 1997.
                                                       Consultant for Mercer Management Consulting from 1988 to
                                                       1997.
Michael Hawker.....................................    Director of Purchaser since March 1999. Managing Director
Citizenship: U.K.                                      of Empire Stores Group plc. since 1994.
</TABLE>
 
3. Artemis.  Unless otherwise indicated, each occupation set forth opposite such
director's or executive officer's name refers to employment with Artemis. Unless
otherwise indicated, the business address of each director or executive officer
is 5, Boulevard de Latour Maubourg, 75007 Paris, France.
 
<TABLE>
<CAPTION>
                       NAME                                                EMPLOYMENT HISTORY
<S>                                                    <C>
Francois Pinault...................................    Managing General Partner of SFP for more than 5 years.
Patricia Barbizet-Dussart..........................    Managing Director of Artemis since 1992. Chairman and CEO
                                                       of Sefimeg since 1998.
Francois Henri Pinault.............................    Director for more than 5 years. Chairman of the Board and
                                                       CEO of Pinault Distribution since 1991. Chairman of the
                                                       Board and CEO of la Fnac since May 1997.
Jean-Louis de Roux.................................    Director since 1993. Chairman of S.A. Companie d'Arbitrage
                                                       et de Placement since 1990. Chairman of S.A. Salmaries
                                                       Gertion since 1991.
John J. Rian III...................................    Director.
Citizenship: American
</TABLE>
 
4. SFP.  Unless otherwise indicated, each occupation set forth opposite such
director's or executive officer's name refers to employment with SFP. Unless
otherwise indicated, the business address of each director or executive officer
is 5, Boulevard de Latour Maubourg, 75007 Paris, France.
 
<TABLE>
<CAPTION>
                       NAME                                                EMPLOYMENT HISTORY
<S>                                                    <C>
Francois Pinault...................................    Managing General Partner for more than five years.
4, rue de Tournon
75006 Paris
Pinault Trustee                                        General Partner.
(S.A.R.L.).......... 5, Boulevard de Latour Mauboug
75007 Paris
</TABLE>
 
                                       I-3
<PAGE>   56
 
5. Redcats.  Unless otherwise indicated, each occupation set forth opposite such
director's or executive officer's name refers to employment with Redcats. Unless
otherwise indicated, the business address of each director or executive officer
is 110 rue de Blanchemaille, 5051 Roubaix, France.
 
<TABLE>
<CAPTION>
                       NAME                                                EMPLOYMENT HISTORY
<S>                                                    <C>
Hartmut Kramer.....................................    Chairman of the Board and CEO since 1998. Director of
  Citizenship: German                                  Parent since 1998. Director, Vice President and Treasurer
                                                       of Purchaser since March 1999. Managing Partner of Peek &
                                                       Coppenburg KG Dusseldorf from 1989 to 1998.
Serge Weinberg.....................................    Director since 1995. Chairman of the Board and CEO of
                                                       Parent since July, 1995. Chairman of the Board, CEO and
                                                       President of Purchaser since March, 1999. President and CEO
                                                       of Rexel, S.A. from 1991 until 1995.
Patrice Marteau....................................    Director since June, 1996. CFO of PPR since 1995. Managing
                                                       Director Danone for Asia Pacific Area from 1994 to 1995.
Sapardis...........................................    Director since September, 1997.
  represented by Francois Potier
</TABLE>
 
                                       I-4
<PAGE>   57
 
                                                                     SCHEDULE II
 
                           [BEAR STEARNS LETTERHEAD]
 
March 9, 1999
 
Special Committee of the Board of Directors
Brylane, Inc.
463 Seventh Avenue
New York, NY 10018
 
          Attention: Peter Starrett, Chairman
 
Gentlemen:
 
We understand that Brylane, Inc. ("Brylane"), Pinault-Printemps-Redoute S.A.
("PPR"), and Buttons Acquisition Corporation, a wholly-owned subsidiary of PPR,
("Purchaser") are considering entering into an Agreement and Plan of Merger (the
"Merger Agreement") or (the "Transaction") dated March 10, 1999. Pursuant to the
Merger Agreement Purchaser intends to purchase all of the outstanding Brylane
common stock currently held by holders other than PPR, the Company and their
respective wholly-owned subsidiaries (the "Public Stockholders"). Pursuant to
the terms of the Merger Agreement the Public Stockholders of Brylane will
receive $24.50 (the "Purchase Price") per share net to the sellers in cash in a
cash tender offer (the "Offer") made by Purchaser, and the Offer will be
followed by a merger, (the "Merger") in which each issued and outstanding share
of Common Stock of Brylane beneficially owned by the Public Stockholders at the
time of the Merger will be converted into the right to receive the Purchase
Price. You have provided us with a draft of the Merger Agreement dated March 9,
1999.
 
You have asked us to render our opinion as to whether the Purchase Price is
fair, from a financial point of view, to the Public Stockholders of Brylane.
 
In the course of our analyses for rendering this opinion, we have:
 
     1. reviewed the draft of the Merger Agreement dated March 9, 1999, which we
        understand is in substantially the form to be executed by Brylane;
 
     2. reviewed Brylane's Initial Public Offering Prospectus dated February 21,
        1997 and its Annual Report to Stockholders and Annual Report on Form
        10-K for the fiscal year ended January 31, 1998 and its Quarterly
        Reports on Form 10-Q for the periods ended May 2, 1998, August 1, 1998
        and October 31, 1998;
 
     3. reviewed preliminary financial information for the fiscal year ended
        January 31, 1999 and the fiscal quarter ended January 31, 1999;
 
     4. reviewed certain operating and financial information, including
        projections, provided to us by management relating to Brylane's business
        and prospects;
 
     5. met with certain members of Brylane's management to discuss its
        operations, historical financial statements and future prospects;
 
     6. reviewed the historical prices and trading volume of the common shares
        of Brylane;
 
     7. reviewed publicly available financial data, stock market performance
        data and valuation parameters of companies which we deemed generally
        comparable to Brylane;
 
     8. reviewed the terms of recent acquisitions of companies which we deemed
        generally comparable to Brylane and the Merger Agreement; and
 
     9. conducted such other studies, analyses, inquiries and investigations as
        we deemed appropriate.
 
In the course of our review, we have relied upon and assumed, without
independent verification, the accuracy and completeness of the financial and
other information including, and without limitation, the projections provided to
us by Brylane. With respect to Brylane's most recent projected financial
results, we have assumed that they have been reasonably prepared on bases
reflecting the best currently available estimates and judgments of the
management of Brylane as to the expected future performance of Brylane. We have
not assumed any responsibility for the independent verification of any such
information or of the projections provided to us and we have further relied upon
the assurances of the management of Brylane that they are unaware of any facts
that would make the information or projections provided to us incomplete or
misleading. In
                                      II-1
<PAGE>   58
 
arriving at our opinion, we have not performed or obtained any independent
appraisal of the assets or liabilities of Brylane, nor have we been furnished
with any such appraisals. In connection with the preparation of this opinion, we
have not been authorized by the Special Committee, Brylane, or the Board of
Directors to solicit, nor have we solicited, third party indications of interest
for the acquisition of all or any part of Brylane. Our opinion is necessarily
based on economic, market and other conditions, and the information made
available to us, as of the date hereof. We have assumed that the Merger
Agreement executed and delivered by the parties will contain identical financial
and economic terms to the draft Merger Agreement reviewed by us. We have assumed
that, in all respects material to our analysis, the representations and
warranties contained in the Merger Agreement are true and correct and the
conditions to the Merger will be met and the Merger will be consummated on the
terms and conditions contemplated in the Merger Agreement.
 
We have acted as a financial advisor to the Special Committee in connection with
the Merger Agreement and will receive a fee for such services.
 
In the ordinary course of business, Bear Stearns may actively trade the equity
securities of Brylane for its own account and for the account of its customers
and, accordingly, may at any time hold a long or short position in such
securities.
 
It is understood that this letter is intended for the benefit and use of the
Special Committee and the Board of Directors of Brylane and does not constitute
a recommendation to the Special Committee, the Board of Directors of Brylane or
any holders of Brylane common stock as to whether to tender their shares or how
to vote in connection with the Merger. This opinion does not address Brylane's
underlying business decision to pursue the Transaction. This letter is not to be
used for any other purpose, or reproduced, disseminated, quoted to or referred
to at any time, in whole or in part, without our prior written consent;
provided, however, that this letter may be included in its entirety in any
tender offer document, proxy statement or Schedule 13E-3 to be distributed to
the holders of Brylane Common Stock in connection with the Transaction.
 
Based on and subject to the foregoing, it is our opinion that the Purchase Price
is fair, from a financial point of view, to the Public Stockholders of Brylane
Inc.
 
                                     Very truly yours,
 
                                     BEAR, STEARNS & CO. INC.
 
                                     By: /s/ Jerry H. Marcus
                                      ------------------------------------------
                                         Senior Managing Director
 
                                      II-2
<PAGE>   59
 
               SECTION 262 OF THE DELAWARE GENERAL CORPORATE LAW
                               APPRAISAL RIGHTS.
 
                                                                    SCHEDULE III
 
(a) Any stockholder of a corporation of this State who holds shares of stock on
the date of the making of a demand pursuant to subsection (d) of this section
with respect to such shares, who continuously holds such shares through the
effective date of the merger or consolidation, who has otherwise complied with
subsection (d) of this section and who has neither voted in favor of the merger
or consolidation nor consented thereto in writing pursuant to sec.228 of this
title shall be entitled to an appraisal by the Court of Chancery of the fair
value of the stockholder's shares of stock under the circumstances described in
subsections (b) and (c) of this section. As used in this section, the word
"stockholder" means a holder of record of stock in a stock corporation and also
a member of record of a nonstock corporation; the words "stock" and "share" mean
and include what is ordinarily meant by those words and also membership or
membership interest of a member of a nonstock corporation; and the words
"depository receipt" mean a receipt or other instrument issued by a depository
representing an interest in one or more shares, or fractions thereof, solely of
stock of a corporation, which stock is deposited with the depository.
 
(b) Appraisal rights shall be available for the shares of any class or series of
stock of a constituent corporation in a merger or consolidation to be effected
pursuant to sec.251 (other than a merger effected pursuant to sec.251(g) of this
title), sec.252, sec.254, sec.257, sec.258, sec.263 or sec.264 of this title:
 
          (1) Provided, however, that no appraisal rights under this section
     shall be available for the shares of any class or series of stock, which
     stock, or depository receipts in respect thereof, at the record date fixed
     to determine the stockholders entitled to receive notice of and to vote at
     the meeting of stockholders to act upon the agreement of merger or
     consolidation, were either (i) listed on a national securities exchange or
     designated as a national market system security on an interdealer quotation
     system by the National Association of Securities Dealers, Inc. or (ii) held
     of record by more than 2,000 holders; and further provided that no
     appraisal rights shall be available for any shares of stock of the
     constituent corporation surviving a merger if the merger did not require
     for its approval the vote of the stockholders of the surviving corporation
     as provided in subsection (f) of sec.251 of this title.
 
          (2) Notwithstanding paragraph (1) of this subsection, appraisal rights
     under this section shall be available for the shares of any class or series
     of stock of a constituent corporation if the holders thereof are required
     by the terms of an agreement of merger or consolidation pursuant to
     sec.sec.251, 252, 254, 257, 258, 263 and 264 of this title to accept for
     such stock anything except:
 
             a.  Shares of stock of the corporation surviving or resulting from
        such merger or consolidation, or depository receipts in respect thereof;
 
             b. Shares of stock of any other corporation, or depository receipts
        in respect thereof, which shares of stock (or depository receipts in
        respect thereof) or depository receipts at the effective date of the
        merger or consolidation will be either listed on a national securities
        exchange or designated as a national market system security on an
        interdealer quotation system by the National Association of Securities
        Dealers, Inc. or held of record by more than 2,000 holders;
 
             c. Cash in lieu of fractional shares or fractional depository
        receipts described in the foregoing subparagraphs a. and b. of this
        paragraph; or
 
             d. Any combination of the shares of stock, depository receipts and
        cash in lieu of fractional shares or fractional depository receipts
        described in the foregoing subparagraphs a., b. and c. of this
        paragraph.
 
          (3) In the event all of the stock of a subsidiary Delaware corporation
     party to a merger effected under sec.253 of this title is not owned by the
     parent corporation immediately prior to the merger, appraisal rights shall
     be available for the shares of the subsidiary Delaware corporation.
 
(c) Any corporation may provide in its certificate of incorporation that
appraisal rights under this section shall be available for the shares of any
class or series of its stock as a result of an amendment to its certificate of
incorporation, any merger or consolidation in which the corporation is a
constituent corporation or the sale of all or substantially all of the assets of
the corporation. If the certificate of incorporation contains such a provision,
the procedures of this section, including those set forth in subsections (d) and
(e) of this section, shall apply as nearly as is practicable.
 
                                      III-1
<PAGE>   60
 
(d) Appraisal rights shall be perfected as follows:
 
          (1) If a proposed merger or consolidation for which appraisal rights
     are provided under this section is to be submitted for approval at a
     meeting of stockholders, the corporation, not less than 20 days prior to
     the meeting, shall notify each of its stockholders who was such on the
     record date for such meeting with respect to shares for which appraisal
     rights are available pursuant to subsections (b) or (c) hereof that
     appraisal rights are available for any or all of the shares of the
     constituent corporations, and shall include in such notice a copy of this
     section. Each stockholder electing to demand the appraisal of such
     stockholder's shares shall deliver to the corporation, before the taking of
     the vote on the merger or consolidation, a written demand for appraisal of
     such stockholder's shares. Such demand will be sufficient if it reasonably
     informs the corporation of the identity of the stockholder and that the
     stockholder intends thereby to demand the appraisal of such stockholder's
     shares. A proxy or vote against the merger or consolidation shall not
     constitute such a demand. A stockholder electing to take such action must
     do so by a separate written demand as herein provided. Within 10 days after
     the effective date of such merger or consolidation, the surviving or
     resulting corporation shall notify each stockholder of each constituent
     corporation who has complied with this subsection and has not voted in
     favor of or consented to the merger or consolidation of the date that the
     merger or consolidation has become effective; or
 
          (2) If the merger or consolidation was approved pursuant to sec.228 or
     sec.253 of this title, each constituent corporation, either before the
     effective date of the merger or consolidation or within ten days
     thereafter, shall notify each of the holders of any class or series of
     stock of such constituent corporation who are entitled to appraisal rights
     of the approval of the merger or consolidation and that appraisal rights
     are available for any or all shares of such class or series of stock of
     such constituent corporation, and shall include in such notice a copy of
     this section; provided that, if the notice is given on or after the
     effective date of the merger or consolidation, such notice shall be given
     by the surviving or resulting corporation to all such holders of any class
     or series of stock of a constituent corporation that are entitled to
     appraisal rights. Such notice may, and, if given on or after the effective
     date of the merger or consolidation, shall, also notify such stockholders
     of the effective date of the merger or consolidation. Any stockholder
     entitled to appraisal rights may, within 20 days after the date of mailing
     of such notice, demand in writing from the surviving or resulting
     corporation the appraisal of such holder's shares. Such demand will be
     sufficient if it reasonably informs the corporation of the identity of the
     stockholder and that the stockholder intends thereby to demand the
     appraisal of such holder's shares. If such notice did not notify
     stockholders of the effective date of the merger or consolidation, either
     (i) each such constituent corporation shall send a second notice before the
     effective date of the merger or consolidation notifying each of the holders
     of any class or series of stock of such constituent corporation that are
     entitled to appraisal rights of the effective date of the merger or
     consolidation or (ii) the surviving or resulting corporation shall send
     such a second notice to all such holders on or within 10 days after such
     effective date; provided, however, that if such second notice is sent more
     than 20 days following the sending of the first notice, such second notice
     need only be sent to each stockholder who is entitled to appraisal rights
     and who has demanded appraisal of such holder's shares in accordance with
     this subsection. An affidavit of the secretary or assistant secretary or of
     the transfer agent of the corporation that is required to give either
     notice that such notice has been given shall, in the absence of fraud, be
     prima facie evidence of the facts stated therein. For purposes of
     determining the stockholders entitled to receive either notice, each
     constituent corporation may fix, in advance, a record date that shall be
     not more than 10 days prior to the date the notice is given, provided, that
     if the notice is given on or after the effective date of the merger or
     consolidation, the record date shall be such effective date. If no record
     date is fixed and the notice is given prior to the effective date, the
     record date shall be the close of business on the day next preceding the
     day on which the notice is given.
 
(e) Within 120 days after the effective date of the merger or consolidation, the
surviving or resulting corporation or any stockholder who has complied with
subsections (a) and (d) hereof and who is otherwise entitled to appraisal
rights, may file a petition in the Court of Chancery demanding a determination
of the value of the stock of all such stockholders. Notwithstanding the
foregoing, at any time within 60 days after the effective date of the merger or
consolidation, any stockholder shall have the right to withdraw such
stockholder's demand for appraisal and to accept the terms offered upon the
merger or consolidation. Within 120 days after the effective date of the merger
or consolidation, any stockholder who has complied with the requirements of
subsections (a) and (d) hereof, upon written request, shall be entitled to
receive from the corporation surviving the merger or resulting from the
consolidation a statement setting forth the aggregate number of shares not voted
in favor of the merger or consolidation and with respect to which demands for
appraisal have been received and the aggregate number of holders of such shares.
Such written statement shall be mailed to the stockholder within 10 days after
such stockholder's written request for such a statement is received by the
surviving or resulting corporation or within 10 days after expiration of the
period for delivery of demands for appraisal under subsection (d) hereof,
whichever is later.
 
                                      III-2
<PAGE>   61
 
(f) Upon the filing of any such petition by a stockholder, service of a copy
thereof shall be made upon the surviving or resulting corporation, which shall
within 20 days after such service file in the office of the Register in Chancery
in which the petition was filed a duly verified list containing the names and
addresses of all stockholders who have demanded payment for their shares and
with whom agreements as to the value of their shares have not been reached by
the surviving or resulting corporation. If the petition shall be filed by the
surviving or resulting corporation, the petition shall be accompanied by such a
duly verified list. The Register in Chancery, if so ordered by the Court, shall
give notice of the time and place fixed for the hearing of such petition by
registered or certified mail to the surviving or resulting corporation and to
the stockholders shown on the list at the addresses therein stated. Such notice
shall also be given by 1 or more publications at least 1 week before the day of
the hearing, in a newspaper of general circulation published in the City of
Wilmington, Delaware or such publication as the Court deems advisable. The forms
of the notices by mail and by publication shall be approved by the Court, and
the costs thereof shall be borne by the surviving or resulting corporation.
 
(g) At the hearing on such petition, the Court shall determine the stockholders
who have complied with this section and who have become entitled to appraisal
rights. The Court may require the stockholders who have demanded an appraisal
for their shares and who hold stock represented by certificates to submit their
certificates of stock to the Register in Chancery for notation thereon of the
pendency of the appraisal proceedings; and if any stockholder fails to comply
with such direction, the Court may dismiss the proceedings as to such
stockholder.
 
(h) After determining the stockholders entitled to an appraisal, the Court shall
appraise the shares, determining their fair value exclusive of any element of
value arising from the accomplishment or expectation of the merger or
consolidation, together with a fair rate of interest, if any, to be paid upon
the amount determined to be the fair value. In determining such fair value, the
Court shall take into account all relevant factors. In determining the fair rate
of interest, the Court may consider all relevant factors, including the rate of
interest which the surviving or resulting corporation would have had to pay to
borrow money during the pendency of the proceeding. Upon application by the
surviving or resulting corporation or by any stockholder entitled to participate
in the appraisal proceeding, the Court may, in its discretion, permit discovery
or other pretrial proceedings and may proceed to trial upon the appraisal prior
to the final determination of the stockholder entitled to an appraisal. Any
stockholder whose name appears on the list filed by the surviving or resulting
corporation pursuant to subsection (f) of this section and who has submitted
such stockholder's certificates of stock to the Register in Chancery, if such is
required, may participate fully in all proceedings until it is finally
determined that such stockholder is not entitled to appraisal rights under this
section.
 
(i) The Court shall direct the payment of the fair value of the shares, together
with interest, if any, by the surviving or resulting corporation to the
stockholders entitled thereto. Interest may be simple or compound, as the Court
may direct. Payment shall be so made to each such stockholder, in the case of
holders of uncertificated stock forthwith, and the case of holders of shares
represented by certificates upon the surrender to the corporation of the
certificates representing such stock. The Court's decree may be enforced as
other decrees in the Court of Chancery may be enforced, whether such surviving
or resulting corporation be a corporation of this State or of any state.
 
(j) The costs of the proceeding may be determined by the Court and taxed upon
the parties as the Court deems equitable in the circumstances. Upon application
of a stockholder, the Court may order all or a portion of the expenses incurred
by any stockholder in connection with the appraisal proceeding, including,
without limitation, reasonable attorney's fees and the fees and expenses of
experts, to be charged pro rata against the value of all the shares entitled to
an appraisal.
 
(k) From and after the effective date of the merger or consolidation, no
stockholder who has demanded appraisal rights as provided in subsection (d) of
this section shall be entitled to vote such stock for any purpose or to receive
payment of dividends or other distributions on the stock (except dividends or
other distributions payable to stockholders of record at a date which is prior
to the effective date of the merger or consolidation); provided, however, that
if no petition for an appraisal shall be filed within the time provided in
subsection (e) of this section, or if such stockholder shall deliver to the
surviving or resulting corporation a written withdrawal of such stockholder's
demand for an appraisal and an acceptance of the merger or consolidation, either
within 60 days after the effective date of the merger or consolidation as
provided in subsection (e) of this section or thereafter with the written
approval of the corporation, then the right of such stockholder to an appraisal
shall cease. Notwithstanding the foregoing, no appraisal proceeding in the Court
of Chancery shall be dismissed as to any stockholder without the approval of the
Court, and such approval may be conditioned upon such terms as the Court deems
just.
 
(l) The shares of the surviving or resulting corporation to which the shares of
such objecting stockholders would have been converted had they assented to the
merger or consolidation shall have the status of authorized and unissued shares
of the surviving or resulting corporation.
 
                                      III-3
<PAGE>   62
 
                                                                     SCHEDULE IV
 
                                                                     [CONFORMED]
 
                          AGREEMENT AND PLAN OF MERGER
 
                              DATED MARCH 10, 1999
 
                                  BY AND AMONG
 
                         PINAULT-PRINTEMPS-REDOUTE S.A.
 
                        BUTTONS ACQUISITION CORPORATION
 
                                      AND
 
                                  BRYLANE INC.
<PAGE>   63
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                PAGE
<S>                                                             <C>
                              ARTICLE I
THE OFFER...................................................     IV-1
  Section 1.1.   The Offer..................................     IV-1
  Section 1.2.   Company Actions............................     IV-2
                             ARTICLE II
THE MERGER..................................................     IV-3
  Section 2.1.   The Merger.................................     IV-3
  Section 2.2.   Effective Time.............................     IV-3
  Section 2.3.   Effects of the Merger......................     IV-3
  Section 2.4.   Certificate of Incorporation and By-Laws of
     the Surviving Corporation..............................     IV-3
  Section 2.5.   Directors..................................     IV-4
  Section 2.6.   Officers...................................     IV-4
  Section 2.7.   Conversion of Shares of Common Stock.......     IV-4
  Section 2.8.   Conversion of Purchaser Common Stock.......     IV-4
  Section 2.9.   Options....................................     IV-4
  Section 2.10.  Stockholders' Meeting......................     IV-5
  Section 2.11.  Merger Without Meeting of Stockholders.....     IV-5
  Section 2.12.  Additional Actions.........................     IV-5
                             ARTICLE III
PAYMENT FOR SHARES..........................................     IV-5
  Section 3.1.   Dissenting Shares..........................     IV-5
  Section 3.2.   Payment for Shares of Common Stock.........     IV-5
                             ARTICLE IV
REPRESENTATIONS AND WARRANTIES OF THE COMPANY...............     IV-6
  Section 4.1.   Organization and Qualification;
     Subsidiaries...........................................     IV-6
  Section 4.2.   Certificate of Incorporation and By-Laws...     IV-6
  Section 4.3.   Capitalization; Subsidiaries...............     IV-7
  Section 4.4.   Authority Relative to this Agreement.......     IV-7
  Section 4.5.   No Conflict; Required Filings and
     Consents...............................................     IV-8
  Section 4.6.   SEC Reports and Financial Statements.......     IV-8
  Section 4.7.   Employee Benefit Matters...................     IV-9
  Section 4.8.   Litigation.................................    IV-10
  Section 4.9.   Information................................    IV-10
  Section 4.10.  Taxes......................................    IV-10
  Section 4.11.  Intellectual Property......................    IV-11
  Section 4.12.  Year 2000 Compliance.......................    IV-11
  Section 4.13.  Certain Approvals..........................    IV-11
  Section 4.14.  Brokers....................................    IV-11
  Section 4.15.  Opinion of Financial Advisor...............    IV-11
  Section 4.16.  Vote Required..............................    IV-11
                              ARTICLE V
REPRESENTATIONS AND WARRANTIES OF PARENT AND THE
  PURCHASER.................................................    IV-12
  Section 5.1.   Organization and Qualification.............    IV-12
  Section 5.2.   Authority Relative to this Agreement.......    IV-12
  Section 5.3.   No Conflict; Required Filings and
     Consents...............................................    IV-12
  Section 5.4.   Information................................    IV-12
  Section 5.5.   Financing..................................    IV-13
</TABLE>
 
                                      IV-i
<PAGE>   64
 
<TABLE>
<CAPTION>
                                                                PAGE
<S>                                                             <C>
                             ARTICLE VI
COVENANTS...................................................    IV-13
  Section 6.1.   Conduct of Business of the Company.........    IV-13
  Section 6.2.   Access to Information......................    IV-14
  Section 6.3.   Reasonable Best Efforts....................    IV-14
  Section 6.4.   Public Announcements.......................    IV-14
  Section 6.5.   Indemnification............................    IV-14
  Section 6.6.   Notification of Certain Matters............    IV-15
  Section 6.7.   State Takeover Laws........................    IV-15
  Section 6.8.   Acquisition Transactions...................    IV-15
  Section 6.9.   Management.................................    IV-15
                             ARTICLE VII
CONDITIONS TO CONSUMMATION OF THE MERGER....................    IV-15
  Section 7.1.   Conditions.................................    IV-15
                            ARTICLE VIII
TERMINATION; AMENDMENTS; WAIVER.............................    IV-16
  Section 8.1.   Termination................................    IV-16
  Section 8.2.   Effect of Termination......................    IV-17
  Section 8.3.   Amendment..................................    IV-17
  Section 8.4.   Extension; Waiver..........................    IV-17
                             ARTICLE IX
MISCELLANEOUS...............................................    IV-17
  Section 9.1.   Non-Survival...............................    IV-17
  Section 9.2.   Entire Agreement; Assignment...............    IV-17
  Section 9.3.   Validity...................................    IV-18
  Section 9.4.   Notices....................................    IV-18
  Section 9.5.   Governing Law..............................    IV-18
  Section 9.6.   Descriptive Headings.......................    IV-18
  Section 9.7.   Counterparts...............................    IV-19
  Section 9.8.   Parties in Interest........................    IV-19
  Section 9.9.   Fees and Expenses..........................    IV-19
  Section 9.10.  Certain Definitions........................    IV-19
  Section 9.11.  Specific Performance.......................    IV-19
                               ANNEXES
Annex I--Conditions to the Offer
</TABLE>
 
                                      IV-ii
<PAGE>   65
 
                          AGREEMENT AND PLAN OF MERGER
 
AGREEMENT AND PLAN OF MERGER (this "Agreement"), dated as of March 10, 1999, by
and among Pinault-Printemps-Redoute S.A., a societe anonyme organized and
existing under the laws of the Republic of France ("Parent"), Buttons
Acquisition Corporation, a Delaware corporation and a wholly owned subsidiary of
Parent (the "Purchaser"), and Brylane Inc., a Delaware corporation (the
"Company").
 
WHEREAS, Parent beneficially owns 8,617,017 shares (the "Parent Shares") of the
common stock, par value $0.01 per share, of the Company (the "Common Stock");
 
WHEREAS, Parent has proposed that the Purchaser acquire all of the issued and
outstanding shares of Common Stock not beneficially owned by Parent or the
Purchaser (references to the Parent shall, where the context so requires, be
deemed to refer to the Purchaser as well);
 
WHEREAS, it is proposed that the Purchaser will make a cash tender offer (the
"Offer") in compliance with Section 14(d)(1) of the Securities Exchange Act of
1934, as amended (the "Exchange Act") and the rules and regulations promulgated
thereunder to acquire all the issued and outstanding shares of Common Stock for
$24.50 per share (such amount, or any greater amount per share paid pursuant to
the Offer, being hereinafter referred to as the "Per Share Amount"), net to the
seller in cash, upon the terms and subject to the conditions of this Agreement;
and that the Offer will be followed by the merger (the "Merger") of the
Purchaser with and into the Company, with the Company being the surviving
corporation, in accordance with the General Corporation Law of the State of
Delaware ("DGCL"), pursuant to which each issued and outstanding share of Common
Stock not beneficially owned by Parent will be converted into the right to
receive the Per Share Amount, upon the terms and subject to the conditions
provided herein;
 
WHEREAS, a special committee (the "Special Committee") comprised of three
independent directors of the Board of Directors of the Company (the "Board") has
received the written opinion of Bear Stearns & Co. Inc. (the "Financial
Advisor") that, based on, and subject to, the various assumptions and
qualifications set forth in such opinion, as of the date of such opinion, the
consideration to be received by the holders of Common Stock (other than Parent
and the Purchaser) pursuant to the Offer and the Merger was fair to such holders
from a financial point of view;
 
WHEREAS, the Special Committee has determined that it is in the best interests
of the stockholders of the Company (the "Stockholders") to approve Parent's
acquisition of the shares of Common Stock not beneficially owned by Parent and
to waive the provisions of the Governance Agreement, dated as of April 3, 1998,
by and between the Company and Parent (the "Governance Agreement"), which would
otherwise limit Parent in making the Offer or effecting the Merger, and has
voted to recommend to the Board that the Board recommend that the Stockholders
(i) accept the Offer and tender their shares of Common Stock pursuant to the
Offer and (ii) approve the Merger following consummation of the Offer; and
 
WHEREAS, the Board has determined that it is in the best interests of the
Stockholders to approve Parent's proposed acquisition and has voted (i) to
recommend that the Stockholders accept the Offer and tender their shares of
Common Stock pursuant to the Offer and (ii) to approve the Merger of the
Purchaser with and into the Company, with the Company being the surviving
corporation, following consummation of the Offer;
 
NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements set forth herein, Parent,
the Purchaser and the Company agree as follows:
 
                                   ARTICLE I
 
                                   THE OFFER
 
Section 1.1.  The Offer.
 
(a) Provided that this Agreement shall not have been terminated in accordance
with Section 8.1, the Purchaser shall, and Parent shall cause the Purchaser to,
commence within the meaning of Rule 14d-2 under the Exchange Act the Offer in no
later than five business days after the initial public announcement of Parent's
intention to commence the Offer. The Offer shall have a scheduled expiration
date 20 business days following commencement of the Offer (the "Initial
Expiration Date"). Notwithstanding any contrary provision of this Agreement, the
Purchaser (i) if so requested by the Company at the direction of the Special
Committee, will extend the Offer for up to 20 business days in the event upon
the Initial Expiration Date, the Purchaser shall not have accepted for payment
shares of Common Stock pursuant to the Offer as a result of one or more of the
conditions set forth in Annex I hereto not having been satisfied or waived by
the Purchaser, (ii) at its discretion may determine from time to time to extend
the Offer for no more than an aggregate of 20 business days following the later
of the Initial
 
                                      IV-1
<PAGE>   66
 
Expiration Date and the first expiration date thereafter on which all of the
conditions set forth in Annex I shall have been satisfied or waived, if
applicable; provided, however, that in the event that the Purchaser extends the
Offer pursuant to this clause (ii) all of the conditions to the Offer shall be
deemed to have been irrevocably satisfied for all purposes of the Offer and
shall not be asserted by Parent as a basis for not consummating the Offer and
(iii) may, from time to time at its discretion, extend the Offer in increments
of up to ten business days each, if one or more of the conditions set forth in
Annex I shall not have been satisfied or waived. The Purchaser shall not accept
for payment any shares of Common Stock tendered pursuant to the Offer unless
there shall have been validly tendered and not withdrawn prior to the expiration
of the Offer such number of shares of Common Stock which, together with the
Parent Shares, satisfy the Minimum Condition (as defined in Annex I). Under no
circumstances shall Parent or Purchaser waive the Minimum Condition. In addition
to the Minimum Condition, the obligation of the Purchaser to accept for payment
and pay for shares of Common Stock tendered pursuant to the Offer shall be
subject only to the satisfaction of the conditions set forth in Annex I hereto.
Parent expressly reserves the right to increase the Per Share Amount under such
circumstances, if any, as Parent, in its sole discretion, may deem appropriate.
Without the prior consent of the Special Committee, the Purchaser will not (i)
decrease the Per Share Amount; (ii) change the number of shares of Common Stock
to be purchased in the Offer; (iii) change the form of the consideration payable
in the Offer; (iv) add to the conditions to the Offer set forth in Annex I
hereto; or (v) make any other change in the terms or conditions of the Offer
which is adverse to the holders of shares of Common Stock. The Per Share Amount
shall, subject to any applicable withholding of taxes, be net to the seller in
cash, upon the terms and subject to the conditions of the Offer. Following the
satisfaction or waiver of the conditions to the Offer, Parent shall cause the
Purchaser to accept for payment and pay for, in accordance with the terms of the
Offer, all shares of Common Stock validly tendered pursuant to the Offer and not
withdrawn, pursuant to applicable law.
 
(b) As soon as reasonably practicable on the date of commencement of the Offer,
Parent shall file with the Securities and Exchange Commission (the "SEC") (i) a
Tender Offer Statement on Schedule 14D-1, including the exhibits thereto
(together with all amendments and supplements thereto, the "Schedule 14D-1"),
including the exhibits thereto with respect to the Offer and (ii) a Rule 13e-3
Transaction Statement on Schedule 13E-3, including the exhibits thereto
(together with all amendments and supplements thereto, the "Schedule 13E-3")
with respect to the Offer and the other transactions contemplated hereby (the
"Transactions"). The Schedule 14D-1 and the Schedule 13E-3 shall contain or
shall incorporate by reference an offer to purchase (the "Offer to Purchase")
and forms of the letter of transmittal and any summary advertisement (the
Schedule 14D-1, the Schedule 13E-3, the Offer to Purchase and such other
documents, together with all supplements and amendments thereto, being referred
to herein collectively as the "Offer Documents"). Parent, the Purchaser and the
Company agree to correct promptly any information provided by any of them for
use in the Offer Documents which shall have become materially incorrect or
misleading, and Parent and the Purchaser further agree to take all steps
necessary to cause the Schedule 14D-1 and the Schedule 13E-3 as so corrected to
be filed with the SEC and the other Offer Documents as so corrected to be
disseminated to holders of shares of Common Stock, in each case as and to the
extent required by applicable law. The Company, the Special Committee and their
respective counsel shall be given the reasonable opportunity to review and
comment on the Offer Documents and any amendments thereto prior to the filing
thereof with the SEC. Parent and the Purchaser shall provide promptly the
Company, the Special Committee and their respective counsel with a copy of any
written comments or telephonic notification of any oral comments Parent or the
Purchaser may receive from the SEC or its staff with respect to the Offer
Documents promptly after the receipt thereof. Parent and the Purchaser shall
provide the Company and the Special Committee, and their respective counsel,
with a reasonable opportunity to participate in all communications with the SEC
and its staff, including any meetings and telephone conferences, relating to the
Transactions or this Agreement.
 
Section 1.2.  Company Actions.
 
(a) The Company hereby consents to the Offer and represents that (i) the Special
Committee and the Board at meetings duly held on March 9, 1999, have each, by
unanimous vote of all directors present and voting, (A) determined that each of
the Offer and the Merger, is fair to and in the best interests of the
Stockholders (other than Parent and the Purchaser), (B) approved this Agreement
and the Transactions, (C) determined that this Agreement is advisable and
resolved to recommend that the Stockholders (other than Parent and the
Purchaser) accept the Offer and tender their shares of Common Stock pursuant to
the Offer and approve and adopt this Agreement and the Merger; provided, that
such recommendation may be withdrawn, modified or amended to the extent the
Board or the Special Committee deems it necessary to do so in the exercise of
its fiduciary duties, as advised in writing by independent counsel, and (D)
waived the provisions of the Governance Agreement which would otherwise limit
Parent in making the Offer or effecting the Merger, and (ii) the Financial
Advisor has delivered to the Special Committee a written opinion that, based on,
and subject to, the various assumptions and qualifications set forth in such
opinion, as of the date thereof the consideration to be received by the
Stockholders (other than Parent and the Purchaser) pursuant to the Offer and the
Merger is fair to such holders from a financial point of view. The Company
hereby
 
                                      IV-2
<PAGE>   67
 
consents to the inclusion in the Offer Documents of the recommendations of the
Special Committee and the Board described in this Section 1.2(a).
 
(b) On the same day as the Parent first files the Schedule 14D-1 with the SEC,
the Company shall file with the SEC a Solicitation/Recommendation Statement on
Schedule 14D-9, including all exhibits thereto (together with all amendments and
supplements thereto, the "Schedule 14D-9"), containing the recommendations of
the Special Committee and the Board described in Section 1.2(a) and shall
disseminate the Schedule 14D-9 to the extent required by Rule 14d-9 promulgated
under the Exchange Act, and any other applicable law. The Company, Parent and
the Purchaser agree to correct promptly any information provided by any of them
for use in the Schedule 14D-9 which shall have become materially incorrect or
misleading, and the Company further agrees to take all steps necessary to cause
the Schedule 14D-9 as so corrected to be filed with the SEC and disseminated to
holders of Common Stock, in each case as and to the extent required by
applicable law. Parent and its counsel shall be given the opportunity to review
and comment on the Schedule 14D-9 and any amendments thereto prior to the filing
thereof with the SEC. The Company shall provide Parent and its counsel with a
copy of any written comments or telephonic notification of any oral comments the
Company may receive from the SEC or its staff with respect to the Schedule 14D-9
promptly after the receipt thereof. The Company and its counsel shall provide
Parent and its counsel with a reasonable opportunity to participate in all
communications with the SEC and its staff, including any meetings and telephone
conferences, relating to the Transactions or this Agreement.
 
(c) In connection with the Transactions, the Company (i) shall promptly furnish
Parent with mailing labels containing the names and addresses of all record
holders of shares of Common Stock and with security position listings of shares
of Common Stock held in stock depositories, each as of a recent date, together
with all other available listings and computer files containing names, addresses
and security position listings of record holders and beneficial owners of shares
of Common Stock and (ii) shall furnish Parent with such additional information,
including, without limitation, updated listings and computer files of
Stockholders, mailing labels and security position listings, and such other
assistance as Parent, the Purchaser or their agents may reasonably request in
connection with the Offer and the Merger.
 
                                   ARTICLE II
 
                                   THE MERGER
 
Section 2.1.  The Merger.  Upon the terms and subject to the satisfaction or
waiver of the conditions hereof, and in accordance with the applicable
provisions of this Agreement and the DGCL, at the Effective Time (as defined
below) the Purchaser shall be merged with and into the Company. Following the
Merger, the separate corporate existence of the Purchaser shall cease and the
Company shall continue as the surviving corporation (the "Surviving
Corporation"). At the option of Parent, and provided that such amendment does
not delay the Effective Time, the Merger may be structured so that, and this
Agreement shall thereupon be amended to provide that, the Company shall be
merged with and into the Purchaser or another direct or indirect wholly owned
subsidiary of Parent, with the Company, the Purchaser or such other subsidiary
of Parent continuing as the Surviving Corporation (as determined by Parent);
provided, however, that the Company shall be deemed not to have breached any of
its representations and warranties herein if and to the extent such breach would
have been attributable to such election. In such event, the parties agree to
execute an appropriate amendment to this Agreement in order to reflect the
foregoing and, where appropriate, to provide that the Purchaser (or another
subsidiary of Parent) shall be the Surviving Corporation.
 
Section 2.2.  Effective Time.  As soon as practicable after the satisfaction or
waiver of the conditions set forth in Sections 7.1(a) and 7.1(b) of this
Agreement, but subject to the satisfaction or waiver of the conditions set forth
in Section 7.1(c), 7.1(d) and 7.1(e) of this Agreement, the Company shall
execute, in the manner required by the DGCL and deliver to the Secretary of
State of the State of Delaware a duly executed and verified certificate of
merger, and the parties shall take such other and further actions as may be
required by law to make the Merger effective. The Merger shall be effective upon
the filing of the certificate of merger or such later time as specified in the
certificate of merger. The time the Merger becomes effective in accordance with
applicable law is referred to as the "Effective Time."
 
Section 2.3.  Effects of the Merger.  From and after the Effective Time, the
Merger shall have the effects set forth in Section 259 of the DGCL.
 
Section 2.4.  Certificate of Incorporation and By-Laws of the Surviving
Corporation.
 
(a) The Certificate of Merger shall provide that at the Effective Time (i) the
Certificate of Incorporation of the Surviving Corporation as in effect
immediately prior to the Effective Time shall be amended as of the Effective
Time so as to contain the provisions and only the provisions, contained
immediately prior thereto in the Certificate of Incorporation of the Purchaser,
 
                                      IV-3
<PAGE>   68
 
except for Article I thereof, which shall continue to read as follows: "The name
of the corporation is Brylane Inc. (the "Corporation")."
 
(b) The By-Laws of the Purchaser in effect at the Effective Time shall be the
By-Laws of the Surviving Corporation until amended in accordance with the
provisions thereof and applicable law.
 
Section 2.5.  Directors.  Subject to applicable law, the directors of the
Purchaser immediately prior to the Effective Time shall be the initial directors
of the Surviving Corporation and shall hold office until their respective
successors are duly elected and qualified, or their earlier death, resignation
or removal. Prior to the Effective Time, the directors of the Company other than
those who are directors of the Purchaser and other than Peter J. Canzone shall
resign from the Board effective immediately after the Effective Time. For
purposes of the Amended and Restated Credit Agreement, dated as of April 30,
1997, amended and restated as of September 21, 1998, as further amended, among
Brylane, L.P., the Lenders listed therein and Credit Lyonnais New York Branch,
as Administrative Agent, the directors of Purchaser have been nominated to be
directors of the Surviving Corporation by the Board.
 
Section 2.6.  Officers.  The officers of the Company immediately prior to the
Effective Time shall be the initial officers of the Surviving Corporation and
shall hold office until their respective successors are duly elected and
qualified, or their earlier death, resignation or removal.
 
Section 2.7.  Conversion of Shares of Common Stock.  At the Effective Time, by
virtue of the Merger and without any action on the part of the holders thereof,
each share of Common Stock issued and outstanding immediately prior to the
Effective Time (other than any shares of Common Stock held by Parent, the
Purchaser, any wholly owned subsidiary of Parent or the Purchaser, in the
treasury of the Company or by any wholly owned subsidiary of the Company, which
shares of Common Stock, by virtue of the Merger and without any action on the
part of the holder thereof, shall be cancelled and retired and shall cease to
exist with no payment being made with respect thereto and other than Dissenting
Shares (as defined below)), shall be converted into the right to receive in cash
an amount equal to the Per Share Amount (the "Merger Price"), payable to the
holder thereof, without interest thereon, upon surrender of the certificate
formerly representing such share of Common Stock.
 
Section 2.8.  Conversion of Purchaser Common Stock.  At the Effective Time, by
virtue of the Merger and without any action on the part of the holder thereof,
each share of common stock of the Purchaser issued and outstanding immediately
prior to the Effective Time shall be converted into and become one validly
issued, fully paid and non-assessable share of common stock, par value $0.01 per
share, of the Surviving Corporation.
 
Section 2.9.  Options.  Prior to the Effective Time, the Board (or, if
appropriate, any Committee thereof) shall adopt appropriate resolutions and take
all other actions necessary to provide for the cancellation, effective at the
Effective Time, of all the outstanding stock options (the "Options") heretofore
granted under any stock option or similar plan of the Company (the "Stock
Plans"). Immediately prior to the Effective Time, (i) each Option, whether or
not then vested or exercisable, shall no longer be exercisable but shall entitle
each holder thereof who is an employee or director of the Company or any of its
subsidiaries at the Effective Time, in cancellation and settlement therefor, to
payments in cash (subject to any applicable withholding taxes, the "Cash
Payment"), at the Effective Time, equal to the product of (x) the total number
of shares of Common Stock subject or related to such Option, whether or not then
vested or exercisable and (y) the excess (if any) of the Merger Price over the
exercise price per share subject or related to such Option, each such Cash
Payment to be paid to each holder of an outstanding Option who is an employee or
director of the Company or any of its subsidiaries at the Effective Time as soon
as practicable following the Effective Time. The Stock Plans and any other plan,
program or arrangement providing for the issuance or grant of any other interest
in respect of the capital stock of the Company or any subsidiary shall terminate
as of the Effective Time. The Company will take all reasonable steps to ensure
that after the Effective Time none of the Parent, the Company or any of their
respective subsidiaries is or will be bound by any Options, other options,
warrants, rights or agreements which would entitle any Person, other than Parent
or its affiliates, to own any capital stock of the Surviving Corporation or any
of its subsidiaries or to receive any payment in respect thereof or have any
right under the Stock Plans to acquire any capital stock of the Company, Parent
or the Surviving Corporation. The Company will use its reasonable best efforts
to obtain all consents, if any, that are necessary to ensure that after the
Effective Time, the only rights of the holders of Options to purchase shares of
Common Stock in respect of such Options will be to receive the Cash Payment in
cancellation and settlement thereof.
 
                                      IV-4
<PAGE>   69
 
Section 2.10.  Stockholders' Meeting.
 
(a) If required by applicable law in order to consummate the Merger, the
Company, acting through the Board, shall, in accordance with applicable law and
the Company's Certificate of Incorporation and By-laws:
 
          (i) duly call, give notice of, convene and hold a special meeting of
     its Stockholders (the "Special Meeting") as soon as practicable following
     the acceptance for payment of shares of Common Stock by the Purchaser
     pursuant to the Offer for the purpose of considering and taking action upon
     this Agreement;
 
          (ii) prepare and file with the SEC a preliminary proxy statement
     relating to this Agreement, and use its reasonable best efforts (x) to
     obtain and furnish the information required to be included by the SEC in
     the Proxy Statement (as defined below) and, after consultation with Parent,
     to respond promptly to any comments made by the SEC or its staff with
     respect to the preliminary proxy statement and cause a definitive proxy
     statement (the "Proxy Statement") to be mailed to its Stockholders and (y)
     subject to the fiduciary duties of the Board under applicable law, to
     obtain the necessary approvals of the Merger and this Agreement by its
     Stockholders; and
 
          (iii) subject to the fiduciary obligations of the Board and the
     Special Committee under applicable law as provided in Section 1.2(a),
     include in the Proxy Statement the recommendation of the Board and the
     Special Committee that Stockholders vote in favor of the approval of this
     Agreement.
 
(b) Parent agrees that it will vote, or cause to be voted, all of the shares of
Common Stock then owned by it, the Purchaser or any of its other subsidiaries in
favor of the approval of this Agreement.
 
Section 2.11.  Merger Without Meeting of Stockholders.  Notwithstanding Section
2.10, in the event that Parent, the Purchaser or any other subsidiary of Parent
shall acquire, together with the Parent Shares, at least 90% of the outstanding
shares of Common Stock pursuant to the Offer, the parties hereto agree to take
all necessary and appropriate action to cause the Merger to become effective as
soon as practicable after the acceptance for payment of and payment for shares
of Common Stock by the Purchaser pursuant to the Offer without a meeting of
Stockholders, in accordance with Section 253 of the DGCL.
 
Section 2.12.  Additional Actions.  If, at any time after the Effective Time,
the Surviving Corporation shall consider or be advised that any further deeds,
assignments or assurances in law or any other acts are necessary or desirable to
(a) vest, perfect or confirm, of record or otherwise, in the Surviving
Corporation its right, title or interest in, to or under any of the rights,
properties or assets of the Company, or (b) otherwise carry out the provisions
of this Agreement, the Company and its officers and directors shall be deemed to
have granted to the Surviving Corporation an irrevocable power of attorney to
execute and deliver all such deeds, assignments or assurances in law and to take
all acts necessary, proper or desirable to vest, perfect or confirm title to and
possession of such rights, properties or assets in the Surviving Corporation and
otherwise to carry out the provisions of this Agreement, and the officers and
directors of the Surviving Corporation are authorized in the name of the Company
or otherwise to take any and all such action.
 
                                  ARTICLE III
 
                               PAYMENT FOR SHARES
 
Section 3.1.  Dissenting Shares.  Notwithstanding anything in this Agreement to
the contrary, shares of Common Stock outstanding immediately prior to the
Effective Time and held by a holder who has not voted in favor of the Merger or
consented thereto in writing and who has demanded appraisal for such shares in
accordance with the requirement of Section 262 of the DGCL ("Dissenting
Shares"), shall not be converted into the right to receive the Merger Price as
provided in Section 2.7, unless and until such holder fails to perfect or
withdraws or otherwise loses his or her right to appraisal and payment under the
DGCL. If, after the Effective Time, any such holder fails to perfect or
withdraws or loses his or her right to appraisal, such Dissenting Shares shall
thereupon be treated as if they had been converted as of the Effective Time into
the right to receive the Merger Price to which such holder is entitled, without
interest or dividends thereon. The Company shall give Parent prompt notice of
any demands received by the Company for appraisal of shares of Common Stock and,
prior to the Effective Time, Parent shall have the right to participate in all
negotiations and proceedings with respect to such demands. Prior to the
Effective Time, the Company shall not, except with the prior written consent of
Parent, make any payment with respect to, or settle or offer to settle, any such
demands.
 
Section 3.2.  Payment for Shares of Common Stock.
 
(a) From and after the Effective Time, ChaseMellon Shareholder Services LLC, or
such other bank or trust company as shall be mutually acceptable to Parent and
the Company, shall act as paying agent (the "Paying Agent") in effecting the
payment of the Merger Price in respect of certificates (the "Certificates")
that, prior to the Effective Time, represented shares of Common
 
                                      IV-5
<PAGE>   70
 
Stock entitled to payment of the Merger Price pursuant to Section 2.7. At the
Effective Time, Parent or the Purchaser shall deposit, or cause to be deposited,
in trust with the Paying Agent the aggregate Merger Price to which holders of
shares of Common Stock shall be entitled at the Effective Time pursuant to
Section 2.7.
 
(b) Promptly after the Effective Time, the Paying Agent shall mail to each
record holder of Certificates that immediately prior to the Effective Time
represented shares of Common Stock (other than Certificates representing shares
of Common Stock held by Parent or the Purchaser, any wholly owned subsidiary of
Parent or the Purchaser, in the treasury of the Company or by any wholly owned
subsidiary of the Company and other than Certificates representing Dissenting
Shares) a form of letter of transmittal which shall specify that delivery shall
be effected, and risk of loss and title to the Certificates shall pass, only
upon proper delivery of the Certificates to the Paying Agent and instructions
for use in surrendering such Certificates and receiving the Merger Price in
respect thereof. Upon the surrender of each such Certificate, the Paying Agent
shall pay the holder of such Certificate the Merger Price multiplied by the
number of shares of Common Stock formerly represented by such Certificate, in
consideration therefor, and such Certificate shall be cancelled. Until so
surrendered, each such Certificate (other than Certificates representing shares
of Common Stock held by Parent or the Purchaser, any wholly owned subsidiary of
Parent or the Purchaser, in the treasury of the Company or by any wholly owned
subsidiary of the Company and other than Certificates representing Dissenting
Shares) shall represent solely the right to receive the aggregate Merger Price
relating thereto. No interest or dividends shall be paid or accrued on the
Merger Price. If the Merger Price (or any portion thereof) is to be delivered to
any person other than the person in whose name the Certificate formerly
representing shares of Common Stock surrendered therefor is registered, it shall
be a condition to such right to receive such Merger Price that the Certificate
so surrendered shall be properly endorsed or otherwise be in proper form for
transfer and that the person surrendering such shares of Common Stock shall pay
to the Paying Agent any transfer or other taxes required by reason of the
payment of the Merger Price to a person other than the registered holder of the
Certificate surrendered, or shall establish to the satisfaction of the Paying
Agent that such tax has been paid or is not applicable.
 
(c) Promptly following the date which is 180 days after the Effective Time (or
such later date as the Surviving Corporation shall request), the Paying Agent
shall deliver to the Surviving Corporation all cash, Certificates and other
documents in its possession relating to the Transactions, and the Paying Agent's
duties shall terminate. Thereafter, each holder of a Certificate formerly
representing a share of Common Stock may surrender such Certificate to the
Surviving Corporation and (subject to applicable abandoned property, escheat and
similar laws) receive in consideration therefor the aggregate Merger Price
relating thereto, without any interest or dividends thereon.
 
(d) After the Effective Time, there shall be no transfers on the stock transfer
books of the Surviving Corporation of any shares of Common Stock which were
outstanding immediately prior to the Effective Time. If, after the Effective
Time, Certificates formerly representing shares of Common Stock are presented to
the Surviving Corporation or the Paying Agent, they shall be surrendered and
cancelled in return for the payment of the aggregate Merger Price relating
thereto, as provided in this Article III, subject to applicable law in the case
of Dissenting Shares.
 
                                   ARTICLE IV
 
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
The Company represents and warrants to Parent and the Purchaser that:
 
Section 4.1.  Organization and Qualification; Subsidiaries.  The Company is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware. Each of the Company's subsidiaries is a corporation or
partnership duly organized, validly existing and in good standing (where
applicable) under the laws of the jurisdiction of its incorporation or
formation. The Company and each of its subsidiaries has the requisite corporate
or partnership power and authority to own, operate or lease its properties and
to carry on its business as it is now being conducted, and is duly qualified or
licensed to do business, and is in good standing (where applicable), in each
jurisdiction in which the nature of its business or the properties owned,
operated or leased by it makes such qualification, licensing or good standing
(where applicable) necessary, except where the failure to have such power or
authority, or the failure to be so qualified, licensed or in good standing,
could not, individually or in the aggregate, reasonably be expected to have a
Material Adverse Effect on the Company. The term "Material Adverse Effect on the
Company", as used in this Agreement, means any change in or effect on the
business, assets, liabilities, financial condition, results of operation or
prospects of the Company or any of its subsidiaries that is materially adverse
to the Company and its subsidiaries taken as a whole.
 
Section 4.2.  Certificate of Incorporation and By-Laws.  The Company has
heretofore made available to Parent and the Purchaser a complete and correct
copy of the certificate of incorporation and the by-laws or comparable
organizational documents, each as amended to the date hereof, of the Company and
each of its subsidiaries.
 
                                      IV-6
<PAGE>   71
 
Section 4.3.  Capitalization; Subsidiaries.  The authorized capital stock of the
Company consists of 40,000,000 shares of Common Stock and 1,000,000 shares of
Preferred Stock, par value $.01 per share (the "Preferred Stock"). As of the
close of business on February 27, 1999, 17,248,296 shares of Common Stock were
issued and outstanding, all of which are entitled to vote on this Agreement, and
3,740,800 shares of Common Stock were held in treasury. 500,000 shares of Series
A Convertible Preferred Stock ("Series A Preferred Stock") are authorized. No
shares of Series A Preferred Stock are issued and outstanding. The Company has
no shares reserved for issuance, except that, as of March 8, 1999, there were
(i) 788,182 shares of Common Stock reserved for issuance pursuant to outstanding
Options granted under the 1996 Stock Option Plan and 765,309 available for
issuance pursuant to Options not yet granted under such Plan; (ii) 47,550 shares
of Common Stock reserved for issuance pursuant to outstanding Options granted
under the 1996 Performance Stock Option Plan and 160,000 available for issuance
pursuant to Options not yet granted under such Plan and (iii) no shares of
Common Stock reserved for issuance pursuant to outstanding Options granted under
the 1998 Performance Stock Option Plan and 900,000 available for issuance
pursuant to Options not yet granted under such Plan. As of March 8, 1999, the
Company has options to purchase shares of Common Stock outstanding and issued as
listed in the aggregate (including exercise price) in Section 4.3 of the
disclosure schedule delivered to Parent by the Company on the date hereof (the
"Company Disclosure Schedule"). Promptly following the date hereof, the Company
shall deliver to Parent the information set forth in Section 4.3 of the Company
Disclosure Schedule pursuant to the immediately preceding sentence listed by
individual. Since June 12, 1998, the Company has not issued any shares of
capital stock except pursuant to the exercise of Options outstanding as of such
date. All the outstanding shares of Common Stock are, and all shares of Common
Stock which may be issued pursuant to the exercise of outstanding Options will
be, when issued in accordance with the respective terms thereof, duly
authorized, validly issued, fully paid and nonassessable and are not subject to,
nor were they issued in violation of, any pre-emptive rights. There are no
bonds, debentures, notes or other indebtedness having general voting rights (or
convertible into securities having such rights) ("Voting Debt") of the Company
or any of its subsidiaries issued and outstanding. Except as set forth above and
except for the Transactions, there are no existing options, warrants, calls,
subscriptions or other rights, agreements, arrangements or commitments of any
character, relating to the issued or unissued capital stock of the Company or
any of its subsidiaries, obligating the Company or any of its subsidiaries to
issue, transfer or sell or cause to be issued, transferred or sold any shares of
capital stock or Voting Debt of, or other equity interest in, the Company or any
of its subsidiaries or securities convertible into or exchangeable for such
shares or equity interests and neither the Company nor any of its subsidiaries
is obligated to grant, extend or enter into any such option, warrant, call,
subscription or other right, agreement, arrangement or commitment. Except as
contemplated by this Agreement and except for the Company's obligations in
respect of the Options under the Stock Plans, there are no outstanding
contractual obligations of the Company or any of its subsidiaries to repurchase,
redeem or otherwise acquire any shares of Common Stock or the capital stock or
other equity interests of the Company or any of its subsidiaries. Each of the
outstanding shares of capital stock or other equity interests of each of the
Company's subsidiaries is duly authorized, validly issued, fully paid, and to
the extent applicable, nonassessable, and, except as set forth in Section 4.3 of
the Company Disclosure Schedule, such shares or other equity interests of the
Company's subsidiaries as are owned by the Company or by a subsidiary of the
Company are owned in each case free and clear of any lien, claim, option,
charge, security interest, limitation, encumbrance and restriction of any kind
(any of the foregoing being a "Lien"). Except as set forth in Section 4.3 of the
Company Disclosure Schedule, the Company has not agreed to register any
securities under the Securities Act of 1933, as amended (the "Securities Act"),
or under any state securities law or granted registration rights to any person
or entity; copies of any registration rights agreements set forth in Section 4.3
of the Company Disclosure Schedule have previously been provided to Parent. Set
forth in Section 4.3 of the Company Disclosure Schedule is a complete and
correct list of each subsidiary (direct or indirect) of the Company and any
joint ventures, partnerships or similar arrangements in which the Company has an
interest (and the amount and percentage of any such interest). No entity in
which the Company owns, directly or indirectly, less than a 50% equity interest
is, individually or when taken together with all such other entities, material
to the business of the Company and its subsidiaries taken as a whole.
 
Section 4.4.  Authority Relative to this Agreement.  The Company has all
necessary corporate power and authority to execute and deliver this Agreement
and to consummate the Transactions. The execution and delivery of this Agreement
by the Company and the consummation by the Company of the Transactions have been
duly and validly authorized and approved by the Board and the Special Committee
and no other corporate proceedings on the part of the Company are necessary to
authorize or approve this Agreement or to consummate the Transactions (other
than, with respect to the Merger, the approval of this Agreement by the
affirmative vote of the holders of a majority of the then outstanding shares of
Common Stock entitled to vote thereon, to the extent required by applicable
law). This Agreement has been duly and validly executed and delivered by the
Company and, assuming the due and valid authorization, execution and delivery of
this Agreement by Parent and the Purchaser, constitutes a valid and binding
obligation of the Company enforceable against the Company in accordance with its
terms.
 
                                      IV-7
<PAGE>   72
 
Section 4.5.  No Conflict; Required Filings and Consents.
 
(a) Assuming (i) the filings required under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended (the "HSR Act"), are made and the waiting
periods thereunder have been terminated or have expired, (ii) the requirements
of the Exchange Act and any applicable state securities, "blue sky" or takeover
law are met, (iii) the filing of the certificate of merger and other appropriate
merger documents, if any, as required by the DGCL, is made and (iv) approval of
this agreement by a majority of the holders of shares of Common Stock, if
required by the DGCL, is received, none of the execution and delivery of this
Agreement by the Company, the consummation by the Company of the Transactions or
compliance by the Company with any of the provisions hereof will (a) conflict
with or violate the Certificate of Incorporation or By-Laws of the Company or
the comparable organizational documents of any of its subsidiaries, (b) conflict
with or violate any statute, ordinance, rule, regulation, order, judgment or
decree applicable to the Company or any of its subsidiaries, or by which any of
them or any of their respective properties or assets may be bound or affected,
or (c) result in a violation or breach of or constitute a default (or an event
which with notice or lapse of time or both would become a default) under, or
give to others any rights of termination, amendment, acceleration or
cancellation of, or result in any loss of any material benefit, or the creation
of any Lien on any of the property or assets of the Company or any of its
subsidiaries (any of the foregoing referred to in clause (b) or this clause (c)
being a "Violation") pursuant to, any note, bond, mortgage, indenture, contract,
agreement, arrangement, lease, license, permit, franchise or other instrument or
obligation to which the Company or any of its subsidiaries is a party or by
which the Company or any of its subsidiaries or any of their respective
properties may be bound or affected, except in the case of the foregoing clauses
(b) or (c) for any such Violations which could not, individually or in the
aggregate, reasonably be expected to have a Material Adverse Effect on the
Company, or could not, individually or in the aggregate, reasonably be expected
to prevent or materially delay consummation of the Transactions. Section 4.5 of
the Company Disclosure Schedule sets forth any such Violation of clause (c) of
the immediately preceding sentence.
 
(b) None of the execution and delivery of this Agreement by the Company, the
consummation by the Company of the Transactions or compliance by the Company
with any of the provisions hereof will require any consent, waiver, approval,
authorization or permit of, or registration or filing with or notification to
(any of the foregoing being a "Consent"), any federal, state, local or foreign
administrative, governmental or regulatory authority, agency, commission,
tribunal or body (a "Governmental Entity"), except for (i) compliance with any
applicable requirements of the Exchange Act, (ii) the filing of the certificate
of merger pursuant to the DGCL, (iii) compliance with the HSR Act and any
requirements of any foreign or supranational antitrust, competition, trade
regulatory or similar laws, rules or regulations ("Antitrust Laws") and (iv)
Consents the failure of which to obtain or make could not, individually or in
the aggregate, reasonably be expected to have a Material Adverse Effect on the
Company or reasonably be expected to prevent or materially delay consummation of
the Transactions.
 
Section 4.6.  SEC Reports and Financial Statements.
 
(a) The Company has filed with the SEC all forms, reports, schedules,
registration statements and definitive proxy statements required to be filed by
the Company with the SEC since February 26, 1997 (as they have been amended
since the time of their filing, collectively, the "SEC Reports"). As of their
respective dates, the SEC Reports (including but not limited to any financial
statements or schedules included or incorporated by reference therein) complied
in all material respects with the requirements of the Exchange Act and the
Securities Act, and the rules and regulations of the SEC promulgated thereunder
applicable, as the case may be, to such SEC Reports, and none of the SEC Reports
contained any untrue statement of a material fact or omitted to state a material
fact required to be stated therein or necessary to make the statements made
therein, in light of the circumstances under which they were made, not
misleading.
 
(b) The financial statements of the Company included in the SEC Reports at the
time filed (and, in the case of registration statements and proxy statements, on
the dates of effectiveness and the dates of mailing, respectively, and, in the
case of any SEC Report amended or superseded by a filing prior to the date of
this Agreement, then on the date of such amending or superseding filing)
complied as to form in all material respects with applicable accounting
requirements and with the published rules and regulations of the SEC with
respect thereto, were prepared in accordance with United States generally
accepted accounting principles ("GAAP") applied on a consistent basis during the
periods involved (except as may be indicated in the notes thereto or, in the
case of unaudited statements, as permitted by Form 10-Q of the SEC), and fairly
present (subject, in the case of unaudited statements, to normal, recurring
audit adjustments) the consolidated financial position of the Company and its
consolidated subsidiaries as at the dates thereof and the consolidated results
of their operations and cash flows for the periods then ended. No subsidiary of
the Company is subject to the periodic reporting requirements of the Exchange
Act or required to file any form, report or other document with the SEC, the
NYSE, any other stock exchange or any other comparable Governmental Authority.
 
                                      IV-8
<PAGE>   73
 
(c) Except as reflected, reserved against or otherwise disclosed in the
financial statements of the Company included in the SEC Reports or as otherwise
disclosed in the SEC Reports, in each case, filed prior to the date of this
Agreement or as set forth in Section 4.6(c) of the Company Disclosure Schedule,
as of the date hereof, neither the Company nor any of its subsidiaries have any
liabilities or obligations (absolute, accrued, fixed, contingent or otherwise)
which would be required to be reflected on a balance sheet or the notes thereto
prepared in accordance with GAAP, other than liabilities incurred in the
ordinary course of business consistent with past practice since January 30, 1999
which could not, individually or in the aggregate, reasonably be expected to
have a Material Adverse Effect on the Company.
 
(d) Since January 30, 1999, (i) no development or event has occurred that has,
or could reasonably be expected to have, individually or in the aggregate, a
Material Adverse Effect on the Company or on the ability of the Company to
consummate the Transactions, (ii) the Company and each of its subsidiaries has
conducted its respective operations in the ordinary and usual course of business
consistent with past practice and (iii) neither the Company nor any of its
subsidiaries has taken any action or omitted to take any action, which act or
omission, if after the date of this Agreement, would result in a breach or
violation of Section 6.1.
 
(e) The Company has heretofore furnished to Parent a complete and correct copy
of any amendments or modifications which have not yet been filed with the SEC to
agreements, documents or other instruments which previously had been filed by
the Company with the SEC pursuant to the Securities Act and the rules and
regulations promulgated thereunder or the Exchange Act and the rules and
regulations promulgated thereunder.
 
Section 4.7.  Employee Benefit Matters.
 
(a) Section 4.7 of the Company Disclosure Schedule lists all material
compensation and benefit plans, contracts and arrangements maintained by,
sponsored or participated in by the Company and its subsidiaries in which any
current or former employees or directors of the Company or its subsidiaries
participate (the "Employee Benefit Plans").
 
(b) Except as could not, individually or in the aggregate, reasonably be
expected, to have a Material Adverse Effect on the Company (i) all Employee
Benefit Plans are in compliance with and have been administered in compliance
with all applicable requirements of law, including, but not limited to, the
Internal Revenue Code of 1986, as amended (the "Code"), and the Employee
Retirement Income Security Act of 1974, as amended ("ERISA"), and have been
operated in accordance with their terms, and all contributions required to be
made to each such plan under the terms of such plan, ERISA or the Code for any
period through the date hereof have been timely paid or made in full and through
the Effective Time will be timely paid or made in full; (ii) no "prohibited
transaction" (as defined in Section 4975 of the Code) has occurred with respect
to any Employee Benefit Plan which would reasonably be expected to subject any
Employee Benefit Plan (or its related trust), the Company or any subsidiary, to
a tax or penalty imposed under Section 4975 of the Code; (iii) the Company has
not incurred any material liability under Title IV of ERISA which has not been
satisfied in full, no event has occurred and no condition exists that would
reasonably be expected to result in the Company incurring a material liability
under Title IV of ERISA, and no Employee Benefit Plan has incurred an
"accumulated funding deficiency" as defined in Section 412 of the Code or
Section 302 of ERISA; (iv) none of the Company, its subsidiaries or any entity,
trade or business that is considered one employer with the Company or any of its
subsidiaries under Section 4001(a)(14) of ERISA or Section 414(b) or (c) of the
Code (an "ERISA Affiliate") is required to contribute to, or during the
five-year period ending on the Effective Time will have been required to
contribute to, any "multiemployer plan" (as defined in Section 4001(a)(3) of
ERISA); (v) each Employee Benefit Plan which is not maintained in the United
States is funded and/or book reserved for in accordance with applicable laws and
reasonable accounting assumptions; (vi) there is no pending or, to the knowledge
of the Company, threatened legal action, suit or claim relating to any current
or former employee of the Company or its subsidiaries or any Employee Benefit
Plan.
 
(c) The Transactions will not constitute a "change of control" under, require
the consent from or the giving of notice to a third party pursuant to, or
accelerate vesting or repurchase rights under the terms, conditions or
provisions of any employment, compensation, termination or severance agreement
of the Company or any of its subsidiaries. Neither the Company nor any of its
subsidiaries is a party to any agreement, contract or arrangement that could
result, on account of the Transactions (including upon any subsequent
termination of employment) in the payment of any excess parachute payments
within the meaning of Section 280G of the Code or any payment that would be
nondeductible under Section 162(m) of the Code. No such agreement, contract or
arrangement provides for the reimbursement of excise taxes under Section 1999 of
the code or any income taxes under the Code. The total amounts payable to the
executive officers of the Company, as set forth in Section 4.7 of the Company
Disclosure Schedule, as a result of the Transactions contemplated by this
Agreement and/or any subsequent employment termination (excluding any cash-out
or acceleration of options and restricted stock but including any "gross-up"
payments with respect thereto), based on compensation data applicable as of the
date hereof, calculated assuming effective tax rates of 39.6%, will not exceed
the amount set forth on such schedule.
 
                                      IV-9
<PAGE>   74
 
Section 4.8.  Litigation.  Except as specifically disclosed in the SEC Reports
filed prior to the date of this Agreement, there is no suit, claim, action,
proceeding or investigation pending or, to the knowledge of the Company,
threatened, against the Company or any of its subsidiaries before any
Governmental Entity which could, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect on the Company or prevent or
materially delay the consummation of the Transactions. Except as specifically
disclosed in the SEC Reports filed prior to the date of this Agreement, neither
the Company nor any of its subsidiaries is subject to any outstanding order,
writ, injunction or decree which could, individually or in the aggregate,
reasonably be expected to have a Material Adverse Effect on the Company or
prevent or materially delay the consummation of the Transactions.
 
Section 4.9.  Information.  None of the information supplied by the Company in
writing specifically for inclusion or incorporation by reference in (i) the
Offer Documents, (ii) the Proxy Statement or (iii) any other document to be
filed with the SEC or any other Governmental Entity prior to the Effective Time
(the "Other Filings") will, at the respective times filed with the SEC or other
Governmental Entity and, in addition, in the case of the Proxy Statement, at the
date it or any amendment or supplement is mailed to the Stockholders, at the
time of the Special Meeting and at the Effective Time, contain any untrue
statement of a material fact or omit to state any material fact required to be
stated therein or necessary in order to make the statements made therein, in
light of the circumstances under which they were made, not misleading. The Proxy
Statement will comply as to form in all material respects with the provisions of
the Exchange Act and the rules and regulations thereunder, except that no
representation is made by the Company with respect to statements made therein
based on information supplied by Parent or the Purchaser in writing specifically
for inclusion in the Proxy Statement.
 
Section 4.10.  Taxes.
 
(a) Except as set forth in Disclosure Schedule 4.10(a) and except as could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect on the Company: (i) all Tax Returns required to be filed (taking
into account extensions) on or before the Effective Time for taxable periods
ending on or before the Effective Time by, or with respect to any activities of,
or property owned by, the Company, its subsidiaries, or each affiliated,
consolidated, combined or unitary group that included or includes the Company or
any of its subsidiaries (a "Tax Group"), have been or will be filed in
accordance with all applicable laws and are true, correct and complete in all
material respects as filed, all Taxes shown as due on such Tax Returns have been
or will be timely paid, and reserves reflected on the most recent balance sheet
of the Company are in accordance with GAAP and are sufficient to cover all Taxes
(whether or not shown as due on any Tax Return) accrued as of such date and,
adjusted for the passage of time, will be sufficient to cover all Taxes as of
the Effective Time; (ii) all Taxes required to be withheld by the Company or its
subsidiaries have been withheld, and such withheld Taxes have either been duly
and timely paid to the proper Governmental Entities or set aside in accounts for
such purpose if not yet due; (iii) no Tax Return filed by the Company or any of
its subsidiaries is currently under audit by any Taxing Authority or is the
subject of any judicial or administrative proceeding, and to the knowledge of
the Company no Taxing Authority is threatening to commence any such audit; (iv)
no Taxing Authority is now asserting against the Company or any of its
subsidiaries any deficiency or claim for Taxes or any adjustment of Taxes; (v)
other than any Tax sharing or indemnification agreement to which the parties are
exclusively the Company and/or some or all of its subsidiaries, neither the
Company nor any of its subsidiaries is subject to or bound by any Tax sharing
agreement (or other arrangement or practice for the sharing of Taxes); (vi)
neither the Company nor any of its subsidiaries has ever been a member of a Tax
Group, other than one for which the Company or one of its subsidiaries was the
common parent; (vii) there are no liens for Taxes (other than Taxes not yet due)
upon any of the assets of the Company or any of its subsidiaries; (viii) the
Company has no liability for the Taxes of any person other than the Company and
its subsidiaries; and (ix) neither the Company nor any of its subsidiaries has
been a "United States real property holding corporation" within the meaning of
Section 897(c)(2) of the Code during the applicable period specified in Section
897(c)(1)(A)(ii) of the Code.
 
(b) Prior to the date hereof, the Company has provided Parent with written
schedules of (i) the taxable years of the Company for which the statute of
limitations with respect to federal, state and local income Taxes has not yet
expired, and (ii) with respect to federal, state and local income Taxes, those
years for which examinations by a Taxing Authority have been completed, those
years for which examinations by a Taxing Authority have commenced but not yet
been completed, and those years for which examinations by a Taxing Authority
have not yet commenced.
 
(c) "Tax" or "Taxes" means any and all taxes, fees, assessments, levies, duties,
tariffs, imposts, and other charges of any kind (together with any and all
interest, penalties, additions to tax and additional amounts imposed with
respect thereto) imposed by any Taxing Authority, including, without limitation,
taxes or other charges on or with respect to income, franchises, windfall or
other profits, gross receipts, property, assets, sales, use, capital stock,
payroll, employment, social security, workers' compensation, unemployment
compensation, severance, occupation, or net worth; taxes or other charges in the
nature of excise, withholding, ad valorem, stamp, transfer, estimated, value
added, or gains taxes; license, registration and documentation fees;
 
                                      IV-10
<PAGE>   75
 
and customs' duties, tariffs, and similar charges. "Taxing Authority" means any
Governmental Entity having jurisdiction over the assessment, determination,
collection or other imposition of any Tax. "Tax Return" means any return,
declaration, report, claim for refund, information statement, schedule or other
document (including any related or supporting information and including any Form
1099 or other document or report required to be provided by the Company or any
of its subsidiaries to third parties) relating to Taxes, including any document
required to be retained or provided to any Governmental Entity relating to the
Company or any of its subsidiaries or any consolidated group of which any such
entity was a member at the applicable time, and any amended Tax Returns.
 
Section 4.11.  Intellectual Property.  The Company owns, or possesses adequate
rights to use, all Intellectual Property that is used in the conduct of the
business of the Company and its subsidiaries, except as could not, individually
or in the aggregate, reasonably be expected to have a Material Adverse Effect on
the Company. The Company has not received any notice of any conflict with or
violation or infringement of, any asserted rights of any other person with
respect to any Intellectual Property owned or licensed by the Company or any of
its subsidiaries, which could, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect on the Company. To the knowledge of
the Company, the conduct of the Company's and its subsidiaries' respective
businesses as currently conducted does not conflict with any patents, patent
rights, licenses, trademarks, trademark rights, trade names, trade name rights
or copyrights of others, or any other rights with respect to Intellectual
Property, in any way that could, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect on the Company. There is no
infringement of any proprietary right owned by or licensed by or to the Company
or any of its subsidiaries that could, individually or in the aggregate,
reasonably be expected to have a Material Adverse Effect on the Company.
"Intellectual Property" means all domestic or foreign trademarks (registered and
unregistered) and trademark applications and registrations, patents, patent
applications, inventions (whether or not patentable), processes, products,
technologies, discoveries, copyrightable and copyrighted works, apparatus, trade
secrets, brand names, certification marks, service marks and service mark
applications and registrations, trade names, trade dress, copyright
registrations, design rights, mask works, technical information (whether
confidential or otherwise), and all documentation thereof.
 
Section 4.12.  Year 2000 Compliance.  The Company has taken steps that are
reasonable to provide that the occurrence of the year 2000 will not materially
and adversely affect the information and business systems of the Company or its
subsidiaries, and it is the Company's reasonable expectation that no material
expenditures in excess of currently budgeted items will be required in order to
cause such systems to operate properly following the change of the year 1999 to
2000.
 
Section 4.13.  Certain Approvals.  The Board has taken appropriate action such
that the provisions of Section 203 of the DGCL will not apply to the execution
of this Agreement or any of the Transactions. No other state takeover law or
state law that purports to limit or restrict business combinations or the
ability to vote shares applies to the execution of this Agreement or any of the
Transactions contemplated hereby.
 
Section 4.14.  Brokers.  Except for the engagement of the Financial Advisor,
none of the Company, any of its subsidiaries, or any of their respective
officers, directors or employees has employed any broker or finder or incurred
any liability for any brokerage fees, commissions or finder's fees in connection
with the Transactions. The Company has previously delivered to Parent a copy of
the Company's engagement letter with the Financial Advisor.
 
Section 4.15.  Opinion of Financial Advisor.  The Company has received the
written opinion of the Financial Advisor, to the effect that, as of the date of
such opinion, the consideration to be received in the Offer and the Merger by
the Stockholders is fair to the Stockholders (other than Parent and the
Purchaser) from a financial point of view. The Company has previously delivered
to Parent a copy of such opinion.
 
Section 4.16.  Vote Required.  The affirmative vote of the holders of a majority
of the outstanding shares of Common Stock entitled to vote with respect to this
Agreement is the only vote of the holders of any class or series of the
Company's capital stock that may be necessary to approve this Agreement and the
Transactions.
 
                                      IV-11
<PAGE>   76
 
                                   ARTICLE V
 
           REPRESENTATIONS AND WARRANTIES OF PARENT AND THE PURCHASER
 
Parent and the Purchaser represent and warrant to the Company as follows:
 
Section 5.1.  Organization and Qualification.  Parent is a societe anonyme duly
organized, validly existing and in good standing under the laws of the Republic
of France. The Purchaser is a corporation duly organized, validly existing and
in good standing under the laws of the State of Delaware. Each of Parent and the
Purchaser has the requisite corporate power and authority to own, operate or
lease its properties and to carry on its business as it is now being conducted,
and is duly qualified or licensed to do business, and is in good standing, in
each jurisdiction in which the nature of its business or the properties owned,
operated or leased by it makes such qualification, licensing or good standing
necessary, except where the failure to have such power or authority, or the
failure to be so qualified, licensed or in good standing, could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect on Parent. The term "Material Adverse Effect on Parent", as used
in this Agreement, means any change in or effect on the business, assets,
liabilities, financial condition, results of operation or prospects of Parent or
any of its subsidiaries that would be materially adverse to Parent and its
subsidiaries taken as a whole.
 
Section 5.2.  Authority Relative to this Agreement.  Each of Parent and the
Purchaser has all necessary corporate power and authority to execute and deliver
this Agreement and to consummate the Transactions. The execution and delivery of
this Agreement by Parent and the Purchaser and the consummation by Parent and
the Purchaser of the Transactions have been duly and validly authorized and
approved by the Supervisory Board of Parent and the Board of Directors of the
Purchaser and by Parent as sole stockholder of the Purchaser and no other
corporate proceedings on the part of Parent or the Purchaser are necessary to
authorize or approve this Agreement or to consummate the Transactions. This
Agreement has been duly executed and delivered by each of Parent and the
Purchaser and, assuming the due and valid authorization, execution and delivery
by the Company, constitutes a valid and binding obligation of each of Parent and
the Purchaser enforceable against each of them in accordance with its terms.
 
Section 5.3.  No Conflict; Required Filings and Consents.
 
(a) Assuming (i) the filings required under the HSR Act are made and the waiting
periods thereunder have been terminated or have expired, (ii) the requirements
of the Exchange Act and any applicable state securities, "blue sky" or takeover
law are met and (iii) the filing of the certificate of merger and other
appropriate merger documents, if any, as required by the DGCL is made, none of
the execution and delivery of this Agreement by Parent or the Purchaser, the
consummation by Parent or the Purchaser of the Transactions or compliance by
Parent or the Purchaser with any of the provisions hereof will (i) conflict with
or violate the organizational documents of Parent or the Purchaser, (ii)
conflict with or violate any statute, ordinance, rule, regulation, order,
judgment or decree applicable to Parent or the Purchaser, or by which any of
them or any of their respective properties or assets may be bound or affected,
or (iii) result in a Violation pursuant to any note, bond, mortgage, indenture,
contract, agreement, lease, license, permit, franchise or other instrument or
obligation to which Parent or the Purchaser is a party or by which any of their
respective properties or assets may be bound or affected, except in the case of
the foregoing clauses (ii) and (iii) for any such Violations which could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect on Parent or could not, individually or in the aggregate,
reasonably be expected to prevent or materially delay consummation of the
Transactions.
 
(b) None of the execution and delivery of this Agreement by Parent and the
Purchaser, the consummation by Parent and the Purchaser of the Transactions or
compliance by Parent and the Purchaser with any of the provisions hereof will
require any Consent of any Governmental Entity, except for (i) compliance with
any applicable requirements of the Exchange Act and any state securities "blue
sky" or takeover law, (ii) the filing of the certificate of merger pursuant to
the GCL, (iii) compliance with the HSR Act and any requirements of any foreign
or supranational Antitrust Laws and (iv) Consents the failure of which to obtain
or make could not, individually or in the aggregate, reasonably be expected to
have a Material Adverse Effect on Parent or materially adversely affect the
ability of Parent or reasonably be expected to prevent or materially delay
consummation of the Transactions.
 
Section 5.4.  Information.  None of the information supplied or to be supplied
by Parent and the Purchaser in writing specifically for inclusion in (i) the
Schedule 14D-9, (ii) the Proxy Statement or (iii) the Other Filings will, at the
respective times filed with the SEC or such other Governmental Entity and, in
addition, in the case of the Proxy Statement, at the date it or any amendment or
supplement is mailed to the Stockholders, at the time of the Special Meeting and
at the Effective Time, contain any untrue statement of a material fact or omit
to state any material fact required to be stated therein or necessary in order
to make the statements made therein, in light of the circumstances under which
they were made, not misleading.
 
                                      IV-12
<PAGE>   77
 
Section 5.5.  Financing.  At the Effective Time, Parent and the Purchaser will
have available all of the funds necessary to consummate the Transactions.
 
                                   ARTICLE VI
 
                                   COVENANTS
 
Section 6.1.  Conduct of Business of the Company.  Except as permitted, required
or specifically contemplated by, or otherwise described in, this Agreement or
otherwise with the prior written consent of Parent, during the period from the
date of this Agreement to the Effective Time, the Company will, and will cause
each of its subsidiaries to, conduct its operations only in the ordinary and
usual course of business consistent with past practice and will use its
reasonable best efforts, and will cause each of its subsidiaries to use its
reasonable best efforts, to preserve intact the business organization of the
Company and each of its subsidiaries, to keep available the services of its and
their present officers and key employees, and to preserve the good will of those
having business relationships with it, including, without limitation,
maintaining satisfactory relationships with licensors, suppliers, distributors,
customers and others having business relationships with the Company. Without
limiting the generality of the foregoing, and except as otherwise expressly
permitted, required or specifically contemplated by, or otherwise described in,
this Agreement, the Company will not, and will not permit any of its
subsidiaries to, prior to the Effective Time, without the prior written consent
of Parent:
 
          (a) adopt or propose any amendment to its Certificate of Incorporation
     or By-Laws or comparable organizational documents;
 
          (b) (i) issue, reissue, pledge or sell, or authorize the issuance,
     reissuance, pledge or sale of (A) additional shares of capital stock of any
     class, or securities convertible into capital stock of any class, or any
     rights, warrants or options to acquire any convertible securities or
     capital stock, other than the issuance of shares of Common Stock, in
     accordance with the terms of the instruments governing such issuance on the
     date hereof, pursuant to the exercise of Options outstanding on the date
     hereof or (B) any other securities in respect of, in lieu of, or in
     substitution for, shares of its capital stock outstanding on the date
     hereof or (ii) make any other changes in its capital structure;
 
          (c) declare, set aside or pay any dividend or other distribution
     (whether in cash, securities or property or any combination thereof) in
     respect of any class or series of its capital stock other than between any
     of the Company and any of its wholly owned subsidiaries;
 
          (d) split, combine, subdivide, reclassify or redeem, purchase or
     otherwise acquire, or propose to redeem or purchase or otherwise acquire,
     any shares of its capital stock, or any of its other securities or create
     any subsidiaries;
 
          (e) (i) incur, assume or pre-pay any long-term debt or incur or assume
     any short-term debt, except that the Company and its subsidiaries may incur
     or pre-pay debt in the ordinary course of business in amounts and for
     purposes consistent with past practice, (ii) assume, guarantee, endorse or
     otherwise become liable or responsible (whether directly, contingently or
     otherwise) for the obligations of any other person except in the ordinary
     course of business consistent with past practice, or (iii) make any loans,
     advances or capital contributions to, or investments in, any other person
     except in the ordinary course of business consistent with past practice and
     except for loans, advances or capital contributions between any wholly
     owned subsidiary of the Company and the Company or another wholly owned
     subsidiary of the Company;
 
          (f) other than in the ordinary course of business, (i) modify, amend
     or terminate any material contract, (ii) except as required by law, waive,
     release, relinquish, settle, compromise or assign any material contract (or
     any of the Company's rights thereunder), right or claim, or (iii) cancel or
     forgive any indebtedness owed to the Company or any of its subsidiaries
     except in the ordinary course of business consistent with past practice;
 
          (g) file any Tax Return (except in the ordinary course of business),
     or make or revoke any Tax election, or change any method of accounting,
     except to the extent that such action would not have a Material Adverse
     Effect on the Company;
 
          (h) other than in the ordinary course of business, enter into any
     contract or agreement that would be material to the Company and its
     subsidiaries taken as a whole;
 
          (i) except as may be required as a result of a change in applicable
     law or in GAAP, make any change in its methods or principles of accounting;
     or
 
                                      IV-13
<PAGE>   78
 
          (j) agree in writing or otherwise to take any of the foregoing actions
     prohibited under this Section 6.1 or any action which would cause any
     representation or warranty in this Agreement to be or become untrue or
     incorrect in any material respect.
 
Section 6.2.  Access to Information.  (a) From the date of this Agreement until
the Effective Time, the Company will, and will cause its subsidiaries, and each
of their respective officers, directors, employees, counsel, advisors and
representatives (collectively, the "Company Representatives") to, give Parent
and the Purchaser and their respective officers, employees, counsel, advisors
and representatives (collectively, the "Parent Representatives") reasonable
access, during normal business hours, to the offices and other facilities and to
the books and records of the Company and its subsidiaries and will cause the
Company Representatives and the Company's subsidiaries to furnish Parent, the
Purchaser and the Parent Representatives to the extent available with such
financial and operating data and such other information with respect to the
business and operations of the Company and its subsidiaries as Parent and the
Purchaser may from time to time reasonably request. The Company shall furnish to
Parent and the Purchaser prior to filing a copy of each report, schedule,
registration statement and other document to be filed by it or its subsidiaries
during such period pursuant to the requirements of federal or state securities
laws.
 
(b) No investigation pursuant to this Section 6.2 shall affect any
representation or warranty in this Agreement of the Company or any condition to
the obligations of the parties hereto.
 
Section 6.3.  Reasonable Best Efforts.
 
(a) Subject to the terms and conditions provided herein, each of the Company,
Parent and the Purchaser shall, and the Company shall cause each of its
subsidiaries to, cooperate and use their respective reasonable best efforts to
take, or cause to be made, all filings necessary, proper or advisable under
applicable laws and regulations to consummate and make effective the
transactions contemplated by this Agreement, including but not limited to
cooperation in the preparation and filing of the Offer Documents, the Schedule
14D-9, the Proxy Statement, any required filings under the HSR Act, or other
foreign filings and any amendments to any thereof.
 
(b) In addition, if at any time prior to the Effective Time any event or
circumstance relating to either the Company or Parent or the Purchaser or any of
their respective subsidiaries should be discovered by the Company or Parent, as
the case may be, which should be set forth in an amendment to the Offer
Documents or Schedule 14D-9, the discovering party will promptly inform the
other party of such event or circumstance.
 
(c) Each of the parties will use its reasonable best efforts to obtain as
promptly as practicable all Consents of any Governmental Entity or any other
person required in connection with, and waivers of any Violations that may be
caused by, the consummation of the transactions contemplated by the Offer and
this Agreement.
 
Section 6.4.  Public Announcements.  The Company, on the one hand, and Parent
and the Purchaser, on the other hand, agree to consult promptly with each other
prior to issuing any press release or otherwise making any public statement with
respect to the Offer, the Merger and the other Transactions, agree to provide to
the other party for review a copy of any such press release or statement, and
shall not issue any such press release or make any such public statement prior
to such consultation and review, unless required by applicable law or any
listing agreement with a securities exchange.
 
Section 6.5.  Indemnification.
 
(a) From and after the Effective Time, Parent shall cause the Surviving
Corporation to indemnify and hold harmless the officers and directors of the
Company (the "Indemnified Parties") in respect of acts or omissions occurring
prior to the Effective Time to the extent currently provided under the Company's
Certificate of Incorporation, By-Laws or indemnification agreements in effect as
of the date of this Agreement.
 
(b) Parent agrees that the Company, and from and after the Effective Time, the
Surviving Corporation shall cause to be maintained in effect for not less than
six years (except as provided in the last sentence of this Section 6.5(b)) from
the Effective Time the current policies of the directors' and officers'
liability insurance maintained by the Company; provided, that the Surviving
Corporation may substitute therefor other policies not less advantageous in the
aggregate (other than to a de minimis extent) to the beneficiaries of the
current policies and provided that such substitution shall not result in any
gaps or lapses in coverage with respect to matters occurring prior to the
Effective Time; and provided, further, that the Surviving Corporation shall not
be required to pay an annual premium in excess of 150% of the last annual
premium paid by the Company prior to the date hereof (which the Company
represents to be $694,175 for the 36-month period ending July 10, 2001) and if
the Surviving Corporation is unable to obtain the insurance required by this
Section 6.5(b) it shall obtain the greatest comparable insurance coverage as
possible for an annual premium equal to such maximum amount. Notwithstanding the
foregoing, at any time on or after the second anniversary of the Effective Time,
Parent may, at its election, undertake to
 
                                      IV-14
<PAGE>   79
 
provide funds to the Surviving Corporation to the extent necessary so that the
Surviving Corporation may self-insure with respect to the level of insurance
coverage required under this Section 6.5(b) in lieu of causing to remain in
effect any directors' and officers' liability insurance policy.
 
(c) Any Indemnified Party wishing to claim indemnification under paragraph (a)
of this Section, upon learning of any such claim, action, suit, proceeding or
investigation, shall promptly notify Parent thereof. In the event of any such
claim, action, suit, proceeding or investigation (whether arising before or
after the Effective Time), (i) Parent or the Surviving Corporation shall have
the right, from and after the purchase of shares of Common Stock pursuant to the
Offer, to assume the defense thereof if the relief sought therein is solely
monetary and Parent shall not be liable to such Indemnified Parties for any
legal expenses of other counsel or any other expenses subsequently incurred by
such Indemnified Parties in connection with the defense thereof (provided, that
if a conflict exists between Parent and the Indemnified Parties, the Indemnified
Parties may engage one separate counsel the reasonable expenses of such counsel
to be borne by Parent), (ii) the Indemnified Parties will cooperate in the
defense of any such matter and (iii) Parent shall not be liable for any
settlement effected without its prior written consent; and provided, further,
that Parent shall not have any obligation hereunder to any Indemnified Party
when and if a court of competent jurisdiction shall ultimately determine, and
such determination shall have become final, that the indemnification of such
Indemnified Party in the manner contemplated hereby is prohibited by applicable
law.
 
Section 6.6.  Notification of Certain Matters.  Parent and the Company shall
promptly notify each other of (a) the occurrence or non-occurrence of any fact
or event which would be reasonably likely (i) to cause any representation or
warranty contained in this Agreement to be untrue or inaccurate in any material
respect at any time from the date hereof to the Effective Time or (ii) to cause
any material covenant, condition or agreement under this Agreement not to be
complied with or satisfied in all material respects and (b) any failure of the
Company, Parent, or the Purchaser, as the case may be, to comply with or satisfy
any covenant, condition or agreement to be complied with or satisfied by it
hereunder in any material respect; provided, however, that no such notification
shall affect the representations or warranties of any party or the conditions to
the obligations of any party hereunder. Each of the Company, Parent and the
Purchaser shall give prompt notice to the other parties hereof of any notice or
other communication from any third party alleging that the consent of such third
party is or may be required in connection with the Transactions.
 
Section 6.7.  State Takeover Laws.  The Company shall, upon the request of the
Purchaser, take all reasonable steps to assist in any challenge by the Purchaser
to the validity or applicability to the Transactions, including the Offer and
the Merger, of any state takeover law or other similar law.
 
Section 6.8.  Acquisition Transactions.  From and after the execution of this
Agreement, the Company shall promptly advise Parent in reasonable detail of the
receipt, directly or indirectly, of any inquiries, discussions, negotiations or
proposals relating to a merger, liquidation, recapitalization, consolidation or
other business combination involving the Company or its subsidiaries or
acquisition of any capital stock or any material portion of the assets of the
Company or its subsidiaries, or any combination of the foregoing (an
"Acquisition Transaction"), including without limitation identifying the offeror
and the terms of any proposal relating to an Acquisition Transaction. The
Company shall promptly advise Parent of any material development relating to
such proposal, including the results of any discussions or negotiations with
respect thereto. The Company shall not provide any non-public information to any
third party (other than Parent, the Purchaser or any of their respective
affiliates or advisors) without having entered into a customary confidentiality
agreement with respect to such information.
 
Section 6.9.  Management.  Parent has no present intention to change senior
management of the Company or the terms of their employment following
consummation of the Transactions. Parent intends to work with senior management
of the Company to develop appropriate incentives for management of the Company
following consummation of the Transactions. Nothing contained herein shall be
deemed to constitute a contract to employ any person for any specific period of
time or to provide for any terms of employment beyond current contractual
arrangements.
 
                                  ARTICLE VII
 
                    CONDITIONS TO CONSUMMATION OF THE MERGER
 
Section 7.1.  Conditions.  The respective obligations of Parent, the Purchaser
and the Company to consummate the Merger are subject to the satisfaction, at or
before the Effective Time, of each of the following conditions:
 
          (a) Stockholder Approval.  The Stockholders shall have duly approved
     the Transactions, if required by the DGCL.
 
          (b) Purchase of Common Stock.  The Purchaser shall have accepted for
     payment and paid for shares of Common Stock pursuant to the Offer in
     accordance with the terms thereof; provided that this condition shall be
     deemed to have
 
                                      IV-15
<PAGE>   80
 
     been satisfied with respect to Parent and the Purchaser if the Purchaser
     fails to accept for payment or pay for shares of Common Stock pursuant to
     the Offer in violation of the terms of the Offer.
 
          (c) Injunctions; Illegality.  The consummation of the Merger shall not
     be restrained, enjoined or prohibited by any order, judgment, decree,
     injunction or ruling of a court of competent jurisdiction or any
     Governmental Entity and there shall not have been any statute, rule or
     regulation enacted, promulgated or deemed applicable to the Merger by any
     Governmental Entity which prevents the consummation of the Merger or the
     other transactions contemplated hereby or has the effect of making the
     purchase of shares of Common Stock illegal.
 
          (d) Litigation.  There shall not be pending any claim, action, suit,
     hearing, or proceeding ("Action") challenging or seeking to restrain or
     prohibit the consummation of the Transactions, or any other Action filed
     against the Company or any of its subsidiaries after the date of this
     Agreement that, if adversely determined, could, individually or in the
     aggregate, reasonably be expected to have a Material Adverse Effect on the
     Company or on the consummation of the Transactions.
 
          (e) HSR Act.  Any waiting period (and any extension thereof) under the
     HSR Act applicable to the Merger shall have expired or terminated and any
     other approvals or requirements under any other Antitrust Laws shall have
     been obtained or complied with.
 
                                  ARTICLE VIII
 
                        TERMINATION; AMENDMENTS; WAIVER
 
Section 8.1.  Termination.  This Agreement may be terminated and the Merger
contemplated hereby may be abandoned at any time prior to the Effective Time,
notwithstanding approval thereof by the shareholders of the Company (with any
termination by Parent also being an effective termination by the Purchaser):
 
          (a) by the mutual written consent of Parent and the Company, by action
     of the Supervisory Board (with respect to Parent) and of the Special
     Committee (with respect to the Company);
 
          (b) by the Company if (i) the Purchaser fails to commence the Offer as
     provided in Section 1.1 hereof, (ii) the Purchaser shall not have accepted
     for payment and paid for shares of Common Stock pursuant to the Offer in
     accordance with the terms thereof on or before June 30, 1999 (provided,
     that if any Governmental Entity has made a request for additional
     information under the HSR Act, such date shall be extended to a date which
     is 60 days after substantial compliance with such request, but in no event
     later than September 30, 1999) or (iii) the Purchaser fails to purchase
     validly tendered shares of Common Stock in violation of applicable law;
 
          (c) by Parent or the Company if the Offer is terminated or withdrawn
     pursuant to its terms without any shares of Common Stock being purchased
     thereunder; provided, however, that neither Parent nor the Company may
     terminate this Agreement pursuant to this Section 8.1(c) if such party
     shall have breached this Agreement in any material respect or, in the case
     of Parent, if it or the Purchaser is in material violation of the terms of
     the Offer;
 
          (d) by Parent or the Company if any court or other Governmental Entity
     shall have issued an order, decree or ruling or taken any other action
     permanently enjoining, restraining or otherwise prohibiting the acceptance
     for payment of, or payment for, shares of Common Stock pursuant to the
     Offer or the Merger and such order, decree or ruling or other action shall
     have become final and nonappealable;
 
          (e) by the Company if, prior to the purchase of shares of Common Stock
     pursuant to the Offer in accordance with the terms of this Agreement, the
     Special Committee approves or recommends another offer or an agreement to
     effect a proposal made by a third party (other than an affiliate of Parent)
     to effect an Acquisition Transaction, on terms which a majority of the
     members of the Special Committee has determined in good faith (i) based
     upon the advice of a nationally recognized investment banker, to be more
     favorable to the Company and its Stockholders (other than Parent and the
     Purchaser) than the Transactions and (ii) based upon the advice from its
     outside counsel, that failure to approve such proposal and terminate this
     Agreement would constitute a breach of fiduciary duties of the Board under
     applicable law;
 
          (f) by Parent prior to the purchase of shares of Common Stock pursuant
     to the Offer if the Special Committee (i) shall have withdrawn or modified
     (including by amendment of the Schedule 14D-9) in a manner adverse to the
     Purchaser its approval or recommendation of the Offer, this Agreement or
     the Merger, (ii) shall have approved or recommended another offer or an
     agreement to effect a proposal made by a third party (other than an
     affiliate of Parent) to effect an Acquisition Transaction or (iii) shall
     have resolved to effect any of the foregoing;
 
                                      IV-16
<PAGE>   81
 
          (g) by the Company prior to the consummation of the Offer, if (i)(A)
     any of the representations and warranties of Parent or the Purchaser
     contained in this Agreement and qualified as to materiality were when made
     or have since become untrue or incorrect or (B) any other representations
     or warranties of Parent or the Purchaser contained in this Agreement were
     when made or have become untrue or incorrect and such breach could
     reasonably be expected, individually or in the aggregate, to have a
     Material Adverse Effect on Parent or on the ability of Parent or the
     Purchaser to consummate the Offer and the Merger, or (ii) Parent or the
     Purchaser shall have breached or failed to comply in any material respect
     with any of their respective agreements or obligations under this
     Agreement, which breach shall not have been cured prior to the earlier of
     (X) 10 days following notice of such breach and (Y) two business days prior
     to the date on which the Offer expires;
 
          (h) by Parent prior to the purchase of shares of Common Stock pursuant
     to the Offer, if (i)(A) any of the representations or warranties of the
     Company (1) contained in this Agreement and qualified as to materiality or
     (2) contained in Section 4.3 were when made or have since become untrue or
     incorrect or (B) any other representations or warranties of the Company
     contained in this Agreement (other than the representations and warranties
     set forth in Section 4.3) were when made or have become untrue or incorrect
     and such breach could reasonably be expected, individually or in the
     aggregate, to have Material Adverse Effect on the Company or which could
     reasonably be expected, individually or in the aggregate, to prevent or
     materially delay the consummation of the Offer or (ii) the Company shall
     have breached or failed to comply in any material respect with any of its
     agreements or obligations under this Agreement, which breach shall not have
     been cured prior the earlier of (X) 10 days following notice of such breach
     and (Y) two business days prior to the date on which the Offer expires; or
 
          (i) by Parent prior to the purchase of Shares pursuant to the Offer,
     if the Minimum Condition shall not have been satisfied by the expiration
     date of the Offer and on or prior to such date any person (other than
     Parent or the Purchaser or any affiliate thereof) shall have made a
     proposal or public announcement or communication to the Company with
     respect to an Acquisition Transaction.
 
Section 8.2.  Effect of Termination.  In the event of the termination of this
Agreement pursuant to Section 8.1, this Agreement shall forthwith become void
and have no effect, without any liability on the part of any party or its
directors, officers or stockholders, other than the provisions of this Section
8.2 and Section 9.9, which shall survive any such termination. Nothing contained
in this Section 8.2 shall relieve any party from liability for any breach of
this Agreement.
 
Section 8.3.  Amendment.  This Agreement may be amended by the Company, Parent
and the Purchaser at any time before or after any approval of this Agreement by
the shareholders of the Company but, after any such approval, no amendment shall
be made which decreases the Merger Price or which adversely affects the rights
of the Stockholders hereunder without the approval of such Stockholders. This
Agreement may not be amended except by an instrument in writing signed on behalf
of all the parties.
 
Section 8.4.  Extension; Waiver.  At any time prior to the Effective Time, the
parties hereto may (i) extend the time for the performance of any of the
obligations or other acts of any other party hereto, (ii) waive any inaccuracies
in the representations and warranties contained herein by any other party or in
any document, certificate or writing delivered pursuant hereto by any other
party or (iii) waive compliance with any of the agreements of any other party or
with any conditions to its own obligations. Any agreement on the part of any
party to any such extension or waiver shall be valid only if set forth in an
instrument in writing signed on behalf of such party.
 
                                   ARTICLE IX
 
                                 MISCELLANEOUS
 
Section 9.1.  Non-Survival.  The representations, warranties and covenants made
in this Agreement shall not survive beyond the Effective Time. Notwithstanding
the foregoing, the agreements set forth in Section 2.3, Section 2.9, Section
2.12, Article III, Section 6.5, Section 6.6 and Section 6.9 shall survive the
Effective Time indefinitely (except to the extent a shorter period of time is
explicitly specified therein).
 
Section 9.2.  Entire Agreement; Assignment.
 
          (a) This Agreement (including the documents and the instruments
     referred to herein) constitute the entire agreement and supersede all prior
     agreements and understandings, both written and oral, among the parties
     with respect to the subject matter hereof and thereof.
 
                                      IV-17
<PAGE>   82
 
          (b) Neither this Agreement nor any of the rights, interests or
     obligations hereunder will be assigned by any of the parties hereto
     (whether by operation of law or otherwise) without the prior written
     consent of the other party (except that Parent may assign its rights and
     the Purchaser may assign its rights, interest and obligations to any
     affiliate or direct or indirect subsidiary of Parent without the consent of
     the Company; provided, that no such assignment shall relieve Parent of any
     liability for any breach by such assignee). Subject to the preceding
     sentence, this Agreement will be binding upon, inure to the benefit of and
     be enforceable by the parties and their respective successors and assigns.
 
Section 9.3.  Validity.  The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement, each of which shall remain in full force and
effect.
 
Section 9.4.  Notices.  All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be deemed to have been
duly given when delivered in person, by overnight courier or facsimile to the
respective parties as follows:
 
     If to Parent or the Purchaser:
 
        Pinault-Printemps-Redoute S.A.
        18, Place Henri Bergson
        75381 Paris, France Cedex 08
        Attention: Serge Weinberg
        Telecopy: (331) 44-90-63-92
 
     with a copy to:
 
        Wachtell, Lipton, Rosen & Katz
        51 West 52nd Street
        New York, New York 10019
        Attention: David A. Katz, Esq.
        Telecopy: (212) 403-2000
 
     If to the Company:
 
        Brylane Inc.
        463 Seventh Avenue, 21st Floor
        New York, New York 10018
        Attention: Peter Canzone
        Telecopy: (212) 741-0980
 
     with a copy to:
 
        Morrison & Foerster LLP
        425 Market Street
        San Francisco, California 94105
        Attention: Bruce Mann
        Telecopy: (415) 268-7522
 
        and
 
        Riordan & McKinzie
        California Plaza
        300 South Grand Avenue, 29th Floor
        Los Angeles, California
        Attention: Roger Lustberg, Esq.
        Telecopy: (213) 229-8550
 
or to such other address as the person to whom notice is given may have
previously furnished to the other in writing in the manner set forth above;
provided that notice of any change of address shall be effective only upon
receipt thereof.
 
Section 9.5.  Governing Law.  This Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware, regardless of the laws
that might otherwise govern under applicable principles of conflicts of laws
thereof.
 
Section 9.6.  Descriptive Headings.  The descriptive headings herein are
inserted for convenience of reference only and are not intended to be part of or
to affect the meaning or interpretation of this Agreement.
 
                                      IV-18
<PAGE>   83
 
Section 9.7.  Counterparts.  This Agreement may be executed in two or more
counterparts, each of which shall be deemed to be an original, but all of which
shall constitute one and the same agreement.
 
Section 9.8.  Parties in Interest.  This Agreement shall be binding upon and
inure solely to the benefit of each party hereto, and, except with respect to
Sections 2.9 and 6.5, nothing in this Agreement, express or implied, is intended
to confer upon any other person any rights or remedies of any nature whatsoever
under or by reason of this Agreement.
 
Section 9.9.  Fees and Expenses.  Whether or not the Merger is consummated,
except as otherwise specifically provided herein, all costs and expenses
incurred in connection with the Offer, this Agreement and the Transactions shall
be paid by the party incurring such expenses; provided, that if this Agreement
shall have been terminated by the Company pursuant to Section 8.1(b) or Section
8.1(g), Parent shall reimburse the out-of-pocket costs and expenses incurred by
the Company in connection with the Offer, this Agreement and the Transactions.
 
Section 9.10.  Certain Definitions.  As used in this Agreement:
 
(a) the term "affiliate", as applied to any person, shall mean any other person
directly or indirectly controlling, controlled by, or under common control with,
that person. For the purposes of this definition, "control" (including, with
correlative meanings, the terms "controlling," "controlled by" and "under common
control with"), as applied to any person, means the possession, directly or
indirectly, of the power to direct or cause the direction of the management and
policies of that person, whether through the ownership of voting securities, by
contract or otherwise;
 
(b) the term "Person" or "person" shall include individuals, corporations,
partnerships, trusts, other entities and groups (which term shall include a
"group" as such term is defined in Section 13(d)(3) of the Exchange Act); and
 
(c) the term "subsidiary" when used with respect to any party means any
corporation or other organization, incorporated or unincorporated, (i) of which
such party or another subsidiary of such party is a general partner (excluding
partnerships, the general partnership interests of which held by such party or
any subsidiary of such party do not have 50% or more of the voting interests in
such partnership) or (ii) 50% or more of the securities or other interests of
which having by their terms ordinary voting power to elect at least 50% of the
Board of Directors or others performing similar functions with respect to such
corporation or other organization is directly or indirectly owned or controlled
by such party or one or more of its subsidiaries (or if there are no such voting
securities or interests, 50% or more of the equity interests of which is
directly or indirectly owned or controlled by such party or one or more of its
subsidiaries).
 
Section 9.11.  Specific Performance.  The parties hereto agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached. It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions hereof in any court of the United States
or any state having jurisdiction, this being in addition to any other remedy to
which they are entitled at law or in equity, provided, that this Section 9.11
shall have no force and effect from and after the termination of this Agreement
in accordance with Section 8.1.
 
                                      IV-19
<PAGE>   84
 
IN WITNESS WHEREOF, each of the parties has caused this Agreement to be executed
on its behalf by its respective officer thereunto duly authorized, all as of the
day and year first above written.
 
                                     PINAULT-PRINTEMPS-REDOUTE S.A.
 
                                     By: /s/ Serge Weinberg
                                     -------------------------------------------
                                     Name: Serge Weinberg
                                     Title: Chief Executive Officer
 
                                     BUTTONS ACQUISITION CORPORATION
 
                                     By: /s/ Hartmut Kramer
                                     -------------------------------------------
                                     Name: Hartmut Kramer
                                     Title: Vice President
 
                                     BRYLANE INC.
 
                                     By: /s/ Robert A. Pulciani
                                     -------------------------------------------
                                     Name: Robert A. Pulciani
                                     Title: Executive Vice President and
                                     Chief Financial Officer
 
                                      IV-20
<PAGE>   85
 
                                    ANNEX I
 
                            CONDITIONS TO THE OFFER
 
Notwithstanding any other provisions of the Offer, the Purchaser shall not be
required to accept for payment or pay for any tendered shares of Common Stock,
unless (i) there are validly tendered and not properly withdrawn prior to the
expiration date for the Offer (the "Expiration Date") that number of shares of
Common Stock which, when aggregated with the shares of Common Stock currently
beneficially owned by Parent, represent at least 90% of the total number of
outstanding shares of Common Stock, on a fully diluted basis, on the date of
purchase; provided, that following the Initial Expiration Date, Purchaser may
accept for payment or pay for tendered shares of Common Stock which, when
aggregated with the shares of Common Stock currently beneficially owned by
Parent, represent at least 75% of the total number of outstanding shares of
Common Stock, on a fully diluted basis, on the date of purchase (the "Minimum
Condition") and (ii) any applicable waiting period under the HSR Act or under
any applicable foreign statutes or regulations shall have expired or been
terminated. Furthermore, notwithstanding any other provisions of the Offer, the
Purchaser may, subject to the terms of the Merger Agreement, amend or terminate
the Offer or postpone the acceptance for payment of or payment for tendered
shares of Common Stock if at any time on or after March 10, 1999 (unless
otherwise indicated below) and before the time of payment for any shares of
Common Stock, any of the following events (each, an "Event") shall occur:
 
          (a) there shall be any action taken, or any statute, rule, regulation,
     legislation, interpretation, judgment, order or injunction enacted,
     enforced, promulgated, amended, issued or deemed applicable to the Offer,
     by any legislative body, court, government or governmental, administrative
     or regulatory authority or agency, other than the routine application of
     the waiting period provisions of the HSR Act to the Offer or to the Merger,
     that would reasonably be expected to: (i) make illegal or otherwise
     prohibit or materially delay consummation of the Offer or the Merger or
     seek to obtain material damages or make materially more costly the making
     of the Offer, (ii) prohibit or materially limit the ownership or operation
     by Parent or the Purchaser of all or any material portion of the business
     or assets of the Company or any of its subsidiaries taken as a whole or
     compel Parent or the Purchaser to dispose of or hold separately all or any
     material portion of the business or assets of Parent or the Purchaser or
     the Company or any of its subsidiaries taken as a whole, or seek to impose
     any material limitation on the ability of Parent or the Purchaser to
     conduct its business or own such assets, (iii) impose material limitations
     on the ability of Parent or the Purchaser effectively to acquire, hold or
     exercise full rights of ownership of the shares of Common Stock, including,
     without limitation, the right to vote any shares of Common Stock acquired
     or owned by the Purchaser or Parent on all matters properly presented to
     the Company's stockholders, or (iv) require divestiture by Parent or the
     Purchaser of any shares of Common Stock;
 
          (b) there shall be any pending Action challenging or seeking to
     restrain or prohibit the consummation of the Transactions or any other
     Action filed against the Company or any of its subsidiaries after the date
     of this Agreement which, if adversely determined, could, individually or in
     the aggregate, reasonably be expected to have a Material Adverse Effect on
     the Company or on the consummation of the Transactions;
 
          (c) there shall have occurred any development or event that has, or
     could reasonably be expected to have, individually or in the aggregate, a
     material adverse effect on the business, assets, liabilities, financial
     condition, results of operations or prospects of the Company and its
     subsidiaries taken as a whole, excluding any development or event arising
     out of or attributable to the U.S. economy generally; or
 
          (d) the Company and the Purchaser and Parent shall have reached an
     agreement that the Offer or the Merger Agreement be terminated, or the
     Merger Agreement shall have been terminated in accordance with its terms;
     or
 
          (e) (i) any of the representations and warranties of the Company (A)
     set forth in the Merger Agreement that are qualified as to materiality or
     (B) set forth in Section 4.3 of the Merger Agreement shall not be true and
     correct, or (ii) any such representations and warranties that are not so
     qualified (other than the representations and warranties set forth in
     Section 4.3 of the Merger Agreement) shall not be true and correct in any
     respect which could reasonably be expected, individually or in the
     aggregate, to have a Material Adverse Effect on the Company, in each case
     as if such representations and warranties were made at the time of such
     determination except as to any such representation or warranty which speaks
     as of a specific date, which must be untrue or incorrect in the foregoing
     respects as of such specific date; or
 
          (f) the Company shall have failed to perform in any material respect
     or to comply in any material respect with any of its obligations, covenants
     or agreements under the Merger Agreement; or
 
                                      IV-21
<PAGE>   86
 
          (g) (i) the Special Committee shall have withdrawn or modified in a
     manner adverse to Parent or the Purchaser the adoption or recommendation of
     the Offer, the Merger or the Merger Agreement, or (ii) the Special
     Committee shall have resolved to do any of the foregoing;
 
          (h) there shall have occurred, and continued to exist, (i) any general
     suspension of, or limitation on prices for, trading in securities on the
     New York Stock Exchange or on the Paris Bourse (excluding suspensions or
     limitations resulting solely from physical damage or interference with such
     exchanges not related to market conditions), (ii) any decline of at least
     20% in either the Dow Jones Average of Industrial Stocks or the Standard &
     Poor's 500 Index from the close of business on the last trading day
     immediately preceding the date of the Merger Agreement, (iii) any change in
     currency exchange rates measured from the close of business on the date of
     the Merger Agreement, resulting in an increase of 15% or more in the Per
     Share Amount as translated from U.S. Dollars into French Francs, (iv) a
     declaration of a banking moratorium or any suspension of payments in
     respect of banks in the United States or France, (v) a commencement of a
     war, armed hostilities or other significant national or international
     crisis directly or indirectly involving the United States or France, or
     (vi) in the case of any of the foregoing clauses (i) through (v) existing
     at the time of the commencement of the Offer, a material acceleration or
     worsening thereof.
 
The foregoing conditions (including those set forth in clauses (i) and (ii) of
the initial paragraph) are for the benefit of Parent and the Purchaser and may
be asserted by Parent or the Purchaser regardless of the circumstances giving
rise to any such conditions and may be waived by Parent or the Purchaser in
whole or in part at any time and from time to time in their reasonable
discretion, in each case, subject to the terms of the Merger Agreement. The
failure by Parent or the Purchaser at any time to exercise any of the foregoing
rights shall not be deemed a waiver of any such right and each such right shall
be deemed an ongoing right which may be asserted at any time and from time to
time. Any determination by the Purchaser concerning the events described in this
Annex I will be final and binding on all parties.
 
The Offer may be terminated by Purchaser if the Merger Agreement is terminated
pursuant to its terms.
 
The capitalized terms used in this Annex I shall have the meanings set forth in
the Agreement to which it is annexed, except that the term "Merger Agreement"
shall be deemed to refer to the Agreement to which this Annex I is appended.
 
                                      IV-22
<PAGE>   87
 
                                                                      SCHEDULE V
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Shareholders
Brylane Inc.
 
     We have audited the accompanying consolidated balance sheets of Brylane
Inc. (the "Company"), including Brylane, L.P., a limited partnership, as of
February 1, 1997 and January 31, 1998, and the related consolidated statements
of income, cash flows and partnership/stockholders' equity of the Company for
the years ended February 3, 1996, February 1, 1997, and January 31, 1998. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the consolidated financial statements of the Company
referred to above present fairly, in all material respects, the consolidated
financial position of the Company as of February 1, 1997 and January 31, 1998,
and the consolidated results of operations and cash flows for the years ended
February 3, 1996, February 1, 1997, and January 31, 1998, in conformity with
generally accepted accounting principles.
 
                                       COOPERS & LYBRAND L.L.P.
 
Indianapolis, Indiana
March 27, 1998, except for
  Note 16, as to which the date
  is April 3, 1998
 
                                       V-1
<PAGE>   88
 
                                  BRYLANE INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              --------------------------
                                                              FEBRUARY 1,    JANUARY 31,
                                                                     1997           1998
                                                              -----------    -----------
<S>                                                           <C>            <C>
                                         ASSETS
(Dollars in thousands)
Current Assets:
  Cash and cash equivalents                                    $   3,285      $   5,083
  Deferred receivables, net of allowance for doubtful
     accounts of $1,975 and $1,474, respectively                  18,082          8,194
  Accounts receivable, other                                      36,775          7,851
  Inventories                                                    168,821        219,553
  Paper inventory                                                  9,790         23,571
  Catalog costs                                                   31,222         28,411
  Other                                                            6,252          6,426
                                                               ---------      ---------
          TOTAL CURRENT ASSETS                                   274,227        299,089
Property and equipment, net                                       75,970         77,095
Organization and deferred financing costs                         11,114          4,832
Intangibles and other assets                                     343,243        328,487
Deferred income taxes                                                 --         10,697
Deferred offering costs                                              680             --
                                                               ---------      ---------
          TOTAL ASSETS                                         $ 705,234      $ 720,200
                                                               =========      =========
                                 LIABILITIES AND EQUITY
Current Liabilities:
  Accounts payable                                             $  93,928      $ 139,480
  Accrued interest                                                 8,612          7,153
  Accrued expenses                                                45,356         27,528
  Income taxes payable                                                --          4,024
  Reserve for returns                                             18,603         17,844
  Revolving line of credit-current portion                            --         19,000
  Current portion of long-term debt                               26,000         10,000
                                                               ---------      ---------
          TOTAL CURRENT LIABILITIES                              192,499        225,029
Long-term debt                                                   401,362        329,753
Other long-term liabilities                                        6,010          9,010
                                                               ---------      ---------
          TOTAL LIABILITIES                                      599,871        563,792
Convertible redeemable preferred stock                             1,500          1,370
Partnership/stockholders' equity:
  General partner of Brylane, L.P., 2,562,500 units               25,625             --
  Limited partners of Brylane, L.P., 12,908,945 units at
     February 1, 1997                                            159,855             --
  Common stock, $.01 par value 40,000,000 shares authorized;
     19,910,519 shares issued and 17,410,519 shares
     outstanding                                                      --            199
  Additional paid in capital                                          --        303,260
  Reduction for predecessor cost--carryover basis               (152,067)      (152,067)
  Loans to management investors                                   (2,490)        (1,025)
  Retained earnings                                               72,940        119,671
  Treasury stock, 2,500,000 shares at cost                            --       (115,000)
                                                               ---------      ---------
          Total partnership/stockholders' equity                 103,863        155,038
                                                               ---------      ---------
          TOTAL LIABILITIES AND EQUITY                         $ 705,234      $ 720,200
                                                               =========      =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-2
<PAGE>   89
 
                                  BRYLANE INC.
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                                              -----------------------------------------
                                                                          FISCAL YEAR ENDED
                                                              FEBRUARY 3,    FEBRUARY 1,    JANUARY 31,
                                                                 1996           1997           1998
                                                              -----------    -----------    -----------
                                                              (53 WEEKS)
<S>                                                           <C>            <C>            <C>
(Dollars in thousands, except shares and per unit/share
  data)
Net sales                                                      $601,055      $  705,353     $1,314,839
Cost of goods sold                                              298,983         348,229        677,639
                                                               --------      ----------     ----------
Gross margin                                                    302,072         357,124        637,200
Operating expenses:
  Catalog and advertising                                       174,446         186,985        302,232
  Fulfillment                                                    37,333          55,450        124,372
  Support services                                               37,024          54,422         89,260
  Intangibles and organization cost amortization                  4,707           6,518         10,972
                                                               --------      ----------     ----------
Total operating expenses                                        253,510         303,375        526,836
Operating income                                                 48,562          53,749        110,364
Interest expense, net                                            20,624          24,026         27,707
                                                               --------      ----------     ----------
Income before income taxes and extraordinary charge              27,938          29,723         82,657
Provision for income taxes (Note 4)                                  88             315         31,545
                                                               --------      ----------     ----------
Income before extraordinary charge                               27,850          29,408         51,112
Extraordinary charge related to early retirement of debt,
  net of tax                                                         --           2,456          4,077
                                                               --------      ----------     ----------
Net income                                                     $ 27,850      $   26,952     $   47,035
                                                               ========      ==========     ==========
Basic earnings per unit/share:
  Income per unit/share before extraordinary charge                          $     2.22     $     2.75
  Extraordinary charge per unit/share                                              0.19           0.22
                                                                             ----------     ----------
  Net income per unit/share                                                  $     2.03     $     2.53
                                                                             ==========     ==========
Diluted earnings per unit/share:
  Income per unit/share before extraordinary charge                          $     2.05     $     2.67
  Extraordinary charge per unit/share                                              0.17           0.21
                                                                             ----------     ----------
  Net income per unit/share                                                  $     1.88     $     2.46
                                                                             ==========     ==========
Weighted average units/shares outstanding:
  Basic                                                                      13,270,220     18,606,048
  Diluted                                                                    14,389,835     19,412,973
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-3
<PAGE>   90
 
                                  BRYLANE INC.
                CONSOLIDATED STATEMENTS OF INCOME -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                              -----------------------------------------
                                                                          FISCAL YEAR ENDED
                                                              FEBRUARY 3,    FEBRUARY 1,    JANUARY 31,
                                                                 1996           1997           1998
                                                              -----------    -----------    -----------
                                                              (53 WEEKS)
<S>                                                           <C>            <C>            <C>
(Dollars in thousands, except shares and per unit/share
  data)
Supplemental data (Note 4):
Historical income before provision for income taxes and
  extraordinary charge                                        $   27,938     $   29,723     $   82,657
Supplemental provision for income taxes                           10,337         10,998         30,996
                                                              ----------     ----------     ----------
Supplemental income before extraordinary charge                   17,601         18,725         51,661
Extraordinary charge related to early retirement of debt,
  net of tax                                                          --          1,547          4,077
                                                              ----------     ----------     ----------
Supplemental net income                                       $   17,601     $   17,178     $   47,584
                                                              ==========     ==========     ==========
Supplemental basic earnings per unit/share:
Income per unit/share before extraordinary charge             $     1.39     $     1.41     $     2.78
Extraordinary charge per unit/share                                   --           0.12           0.22
                                                              ----------     ----------     ----------
Net income per unit/share                                     $     1.39     $     1.29     $     2.56
                                                              ==========     ==========     ==========
Supplemental diluted earnings per unit/share:
Income per unit/share before extraordinary charge             $     1.36     $     1.31     $     2.69
Extraordinary charge per unit/share                                   --           0.11           0.21
                                                              ----------     ----------     ----------
Net income per unit/share                                     $     1.36     $     1.20     $     2.48
                                                              ==========     ==========     ==========
Weighted average units/shares outstanding:
Basic                                                         12,658,144     13,270,220     18,606,048
Diluted                                                       12,933,969     14,389,835     19,412,973
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-4
<PAGE>   91
 
                                  BRYLANE INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                              -----------------------------------------
                                                                          FISCAL YEAR ENDED
                                                              FEBRUARY 3,    FEBRUARY 1,    JANUARY 31,
                                                                 1996           1997           1998
                                                              -----------    -----------    -----------
                                                              (53 WEEKS)
<S>                                                           <C>            <C>            <C>
(Dollars in thousands)
OPERATING ACTIVITIES:
Net income                                                     $  27,850      $  26,952      $  47,035
Impact of other operating activities on cash flows:
  Depreciation                                                     3,650          4,821         10,376
  Non-recurring inventory charge                                     569          1,657          3,315
  Extraordinary charge related to early retirement of debt            --          2,456          6,524
  Non-cash compensation expense                                       --          2,400            700
  Deferred income taxes                                               --             --          8,168
Amortization:
  Intangibles and organization costs                               4,707          6,518         10,972
  Deferred financing costs and discount on notes                   1,566          1,700          1,190
Changes in operating assets and liabilities:
  Accounts receivable                                               (549)       (15,137)        10,007
  Inventories                                                     (4,019)       (32,064)       (54,047)
  Catalog costs and paper inventory                               (8,933)        (2,492)       (10,970)
  Accounts payable and accrued expenses                              479         16,262         27,600
  Accrued interest                                                   831          2,246         (1,459)
  Income taxes payable                                                --             --          4,024
  Other assets and liabilities                                     7,411         (2,296)         3,169
                                                               ---------      ---------      ---------
     Net cash provided by operating activities                    33,562         13,023         66,604
                                                               ---------      ---------      ---------
 
INVESTING ACTIVITIES:
Purchase price adjustment related to Chadwick's acquisition           --             --         32,888
Cash payment in connection with the Chadwick's Acquisition,
  net of cash acquired                                                --       (222,951)            --
Cash payments in connection with the KingSize Acquisition,
  net of cash acquired                                           (51,975)            --             --
Acquisition related fees and expenses paid at closing             (1,278)        (6,215)            --
Capital expenditures                                              (7,290)        (3,932)       (12,740)
                                                               ---------      ---------      ---------
     Net cash (used in) provided by investing activities         (60,543)      (233,098)        20,148
                                                               ---------      ---------      ---------
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-5
<PAGE>   92
 
                                  BRYLANE INC.
              CONSOLIDATED STATEMENTS OF CASH FLOWS -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                              -----------------------------------------
                                                                          FISCAL YEAR ENDED
                                                              FEBRUARY 3,    FEBRUARY 1,    JANUARY 31,
                                                                 1996           1997           1998
                                                              -----------    -----------    -----------
                                                              (53 WEEKS)
<S>                                                           <C>            <C>            <C>
(Dollars in thousands)
FINANCING ACTIVITIES:
Payments on bank credit facilities                               (22,524)      (107,476)      (591,162)
Proceeds from issuance of long-term debt                          35,000        283,000        416,663
Proceeds from borrowing under revolver                                --          5,000        115,500
Equity contributions from partners                                    --         51,329             --
Proceeds from issuance of preferred stock                             --          1,500             --
Proceeds from initial public offering                                 --             --         96,000
Offering and debt issuance fees and expenses                          --         (7,685)        (9,564)
Tax distributions to partners                                     (6,562)        (9,854)            --
Purchase of treasury stock                                            --             --       (115,000)
Other                                                                 41             77          2,609
                                                               ---------      ---------      ---------
Net cash provided by (used in) financing activities                5,955        215,891        (84,954)
                                                               ---------      ---------      ---------
Cash and cash equivalents, at beginning of year                   28,495          7,469          3,285
                                                               ---------      ---------      ---------
Cash and cash equivalents, at end of year                      $   7,469      $   3,285      $   5,083
                                                               =========      =========      =========
Supplemental disclosure of cash flow information:
  The amounts of interest and income taxes paid during each
     of the periods presented were not material except as
     follows:
     Interest paid during the fiscal years ended               $  19,328      $  20,581      $  29,736
                                                               =========      =========
     Income taxes paid                                                                       $  14,505
                                                                                             =========
Supplemental disclosure of noncash financing activity:
  Purchase price for KingSize acquisition, net of
     acquisition costs                                         $  57,750
  Cash portion of purchase price                                  52,500
                                                               ---------
Partnership units issued for purchase                          $   5,250
                                                               =========
Purchase price for Chadwick's acquisition, net of
  acquisition costs (See note 3)                                              $ 242,954
Cash portion of purchase price                                                  222,954
                                                                              ---------
Convertible note                                                              $  20,000
                                                                              =========
Conversion of note into shares of common stock                                               $   9,705
                                                                                             =========
Conversion of preferred stock to common stock                                                $     130
                                                                                             =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-6
<PAGE>   93
 
                                  BRYLANE INC.
          CONSOLIDATED STATEMENTS OF PARTNERSHIP/STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                               --------------------------------------------------------------
                                                   GENERAL PARTNER
                                                   LIMITED PARTNERS            COMMON STOCK        ADDITIONAL
                                               ------------------------    --------------------     PAID IN
                                                  UNITS        AMOUNT        SHARES      AMOUNT     CAPITAL
                                               -----------    ---------    ----------    ------    ----------
<S>                                            <C>            <C>          <C>           <C>       <C>
(Dollars in thousands)
Balance, January 28, 1995                       12,547,500    $ 125,475            --       --            --
  Net income                                            --           --            --       --            --
  Sale of units                                    365,000        5,475            --       --            --
  Repurchase of units                              (10,000)        (121)           --       --            --
  Tax distributions payable to partners                 --           --            --       --            --
                                               -----------    ---------    ----------     ----     ---------
Balance, February 3, 1996                       12,902,500      130,829            --       --            --
  Net income                                            --           --            --       --            --
  Sale of units                                  2,573,945       51,441            --       --            --
  Repurchase of units                               (5,000)         (60)           --       --            --
  Exchange of stock options                             --        3,270            --       --            --
  Tax distributions payable to partners                 --           --            --       --            --
                                               -----------    ---------    ----------     ----     ---------
Balance, February 1, 1997                       15,471,445      185,480            --       --            --
  Net income                                            --           --            --       --            --
  Tax distributions made to partners                    --           --            --       --            --
  Proceeds from Initial Public Offering                 --           --     4,000,000     $ 40     $  95,960
  Initial Public Offering expenses                      --           --            --       --        (8,850)
  Exchange of partnership units for common
     stock                                     (15,471,445)    (185,480)   15,471,445      155       185,325
  Purchase of treasury stock                            --           --    (2,500,000)      --      (115,000)
  Recognition of deferred tax asset and
     opening income tax adjustments                     --           --            --       --        18,142
  Repayment of management notes                         --           --            --       --            --
  Conversion of convertible note                        --           --       352,908        4         9,701
  Conversion of preferred stock                         --           --         6,500       --           130
  Exercise of stock options                             --           --        79,666       --         1,144
  Tax benefit related to issuance of shares
     under employee benefit plans                       --           --            --       --         1,008
  Exchange of stock options                             --           --            --       --           700
                                               -----------    ---------    ----------     ----     ---------
Balance, January 31, 1998                                0    $       0    17,410,519     $199     $ 188,260
                                               ===========    =========    ==========     ====     =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-7
<PAGE>   94
 
                                  BRYLANE INC.
    CONSOLIDATED STATEMENTS OF PARTNERSHIP/STOCKHOLDERS' EQUITY--(CONTINUED)
 
<TABLE>
<CAPTION>
                                                        -----------------------------------------------------
                                                        REDUCTION FOR
                                                         PREDECESSOR       LOANS TO
                                                        COST-CARRYOVER    MANAGEMENT    RETAINED
                                                            BASIS         INVESTORS     EARNINGS      TOTAL
                                                        --------------    ----------    --------    ---------
<S>                                                     <C>               <C>           <C>         <C>
(Dollars in thousands)
Balance, January 28, 1995                                 $(152,067)       $(2,453)     $ 30,822    $   1,777
  Net income                                                     --             --        27,850       27,850
  Sale of units                                                  --           (112)           --        5,363
  Repurchase of units                                            --             50            --          (71)
  Tax distributions payable to partners                          --             --        (7,732)      (7,732)
                                                          ---------        -------      --------    ---------
Balance, February 3, 1996                                  (152,067)        (2,515)       50,940       27,187
  Net income                                                     --             --        26,952       26,952
  Sale of units                                                  --             25            --       51,466
  Repurchase of units                                            --             --            --          (60)
  Exchange of stock options                                      --             --            --        3,270
  Tax distributions payable to partners                          --             --        (4,952)      (4,952)
                                                          ---------        -------      --------    ---------
Balance, February 1, 1997                                  (152,067)        (2,490)       72,940      103,863
  Net income                                                     --             --        47,035       47,035
  Tax distributions made to partners                             --             --          (304)        (304)
  Proceeds from Initial Public Offering                          --             --            --       96,000
  Initial Public Offering expenses                               --             --            --       (8,850)
  Exchange of partnership units for common stock                 --             --            --           --
  Purchase of treasury stock                                     --             --            --     (115,000)
  Recognition of deferred tax asset and opening income
     tax adjustments                                             --             --            --       18,142
  Repayment of management notes                                  --          1,465            --        1,465
  Conversion of convertible note                                 --             --            --        9,705
  Conversion of preferred stock                                  --             --            --          130
  Exercise of stock options                                      --             --            --        1,144
  Tax benefit related to issuance of shares under
     employee benefit plans                                      --             --            --        1,008
  Exchange of stock options                                      --             --            --          700
                                                          ---------        -------      --------    ---------
Balance, January 31, 1998                                 $(152,067)       $(1,025)     $119,671    $ 155,038
                                                          =========        =======      ========    =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       V-8
<PAGE>   95
 
                                  BRYLANE INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
(1) NATURE OF OPERATIONS:
 
Brylane Inc., a Delaware corporation ("Brylane" or the "Company"), is a leading
catalog retailer of special-size and regular-size women's and men's apparel. The
women's catalogs market apparel in the budget and low to moderate price range
and the men's catalogs market apparel in the moderate price range. Brylane
services the special-size customer through its Lane Bryant, Roaman's, Jessica
London and KingSize (men's) catalogs, and the regular-size customer through its
Chadwick's, Lerner, Bridgewater and Brett (men's) catalogs. Brylane also markets
apparel to these same customer segments through four catalogs which it
distributes under licensing arrangements with Sears Shop at Home Services, Inc.
("Sears").
 
Brylane's merchandising strategy is to provide valued-priced, private label
apparel with a consistent quality and fit, to concentrate on apparel with
limited fashion risk and to offer a broader selection of sizes and styles in
special-size apparel than can be found at most retail stores and in other
competing catalogs. Each of Brylane's catalogs offers its customers
contemporary, traditional and basic apparel.
 
(2) ORGANIZATION AND BASIS OF FINANCIAL STATEMENT PRESENTATION:
 
Brylane Acquisition
 
In August 1993, certain affiliates of Freeman Spogli & Co. Incorporated
("FS&Co.") and of The Limited, Inc. ("The Limited") formed Brylane, L.P. (the
"Partnership"), a Delaware limited partnership, and acquired the Lane Bryant,
Roaman's and Lerner catalog businesses (the "Brylane Acquisition") formerly
conducted by certain direct and indirect subsidiaries of The Limited
("Predecessor"). The aggregate purchase price was $335 million, and for
accounting purposes, the transaction was accounted for on the effective date of
August 1, 1993.
 
In connection with the Brylane Acquisition, certain affiliates of FS&Co. and
certain management investors contributed $75 million to the capital of Brylane
for a 60% aggregate interest. Certain affiliates of The Limited contributed
substantially all assets and liabilities of the catalog business to Brylane and
received cash of $285 million and a 40% aggregate interest in Brylane with an
assigned value of $50 million.
 
The Brylane Acquisition has been accounted for utilizing the purchase method of
accounting. The continuing interest of certain affiliates of The Limited in
Brylane was reflected at The Limited's historical basis (carryover basis). For
the proportionate interests of the affiliates of FS&Co. and members of
management who invested in the transaction, the purchase price was allocated to
the assets and liabilities of Brylane at their estimated fair values as
determined based on management's estimates. Partners' capital and the basis of
the transferred assets have been reduced for predecessor cost carryover basis.
 
Initial Public Offering
 
On February 26, 1997, in connection with the initial public offering of Brylane
Inc. ("Initial Public Offering"), Brylane, L.P. became a wholly-owned subsidiary
of Brylane Inc. pursuant to the First Amended and Restated Incorporation and
Exchange Agreement (the "Exchange Agreement"), whereby certain affiliates of
FS&Co., The Limited, M&P Distributing Company, WearGuard, Leeway & Co., and
NYNEX exchanged their shares of common stock of VP Holding Corporation or
ownership interests in the Partnership, except for the TJX noteholder ("TJX
Noteholder"), for 14,926,778 shares of $.01 par value common stock ("Common
Stock") of Brylane Inc. (the "Exchange Transaction"). Additionally, pursuant to
their respective stock subscription agreements with VP Holding Corporation,
members of management and others exchanged their shares of common stock of VP
Holding Corporation for an aggregate of 544,667 shares of Common Stock of
Brylane Inc. In connection with the Exchange Transaction, Brylane, L.P. retained
all of its assets, operations and liabilities.
 
Concurrently, Brylane Inc. offered 4,000,000 shares of Common Stock to the
public through its Initial Public Offering. The historical financial statements
presented herein for periods prior to February 26, 1997 are for Brylane, L.P.
This presentation is consistent with that of Brylane Inc.'s Form S-1
Registration Statement regarding the Initial Public Offering which contained the
historical financial statements of Brylane, L.P.
 
Basis of Financial Statement Presentation
 
The consolidated financial statements include the accounts of VP Holding
Corporation ("VPH"), VGP Corporation ("VGP"), VLP Corporation ("VLP"), Brylane
L.P. and its wholly-owned subsidiaries and partnerships, including Brylane
Capital Corp., B.L. Management Services, Inc., B.L. Catalog Distribution, Inc.,
B.L. Management Services Partnership, B.L. Catalog Distribution Partnership,
B.N.Y. Services Corp., K.S. Management Services, Inc., C.O.B. Management
Services, Inc. and
 
                                       V-9
<PAGE>   96
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
Chadwick's Tradename Sub, Inc. These entities are collectively referred to as
Brylane or the Company. Material transactions between the consolidated entities
have been eliminated. Each of the wholly-owned subsidiaries and partnerships of
Brylane, L.P. (collectively, the "Subsidiary Guarantors") has guaranteed the
Partnership's Senior Subordinated Notes due 2003 (the "Notes"). Separate
financial statements of these Subsidiary Guarantors have not been included as
the subsidiaries guarantee the Notes on a full, unconditional, and joint and
several basis. Management believes that the aggregate assets, liabilities,
earnings, and equity of the Subsidiary Guarantors are currently inconsequential
to Brylane on a consolidated basis, both individually and combined, and that
information provided in separate financial statements of the Subsidiary
Guarantors is not deemed material to the readers of the financial statements.
 
Effective July 6, 1996, KingSize Catalog Sales, L.P., and KingSize Catalog
Sales, Inc. were merged into Brylane. All of the assets and liabilities of these
entities were transferred to Brylane, which continues to run the KingSize Big &
Tall catalog business.
 
(3) ACQUISITIONS:
 
In October 1995, KingSize Catalog Sales, L.P., an Indiana limited partnership
and an indirect wholly-owned entity of Brylane ("KingSize Partnership"),
completed the acquisition of the assets of the KingSize division of WearGuard
Corporation ("WearGuard"), a wholly-owned subsidiary of ARAMARK Corporation (the
"KingSize Acquisition"). The business acquired is a catalog business devoted to
big and tall men's apparel, footwear and related accessories. Brylane, L.P. paid
to WearGuard $52.5 million in cash and issued to WearGuard 350,000 newly issued
limited partnership units in Brylane, L.P. Brylane, L.P. financed the cash
portion of the purchase price out of available funds as well as additional
borrowings under its 1993 bank credit facility ("1993 Bank Credit Facility").
The Partnership acquired the inventory, contracts, customer lists, goodwill,
accounts receivable and certain equipment relating to the operation of the
business, assumed certain liabilities, and entered into a noncompetition
agreement.
 
For accounting purposes, the KingSize Acquisition was recorded using the
purchase method of accounting as of the effective date of October 1, 1995.
Brylane's financial statements include the results of KingSize on a consolidated
basis from the effective date of the acquisition. The purchase price, including
acquisition costs of $1.4 million, was allocated to the assets and liabilities
of KingSize at their estimated fair values. The fair values of assets and
liabilities were determined based on management's estimates. The allocation of
the purchase price is as follows (in thousands):
 
<TABLE>
<S>                                                           <C>
Current assets                                                $10,737
Property and equipment                                            331
Intangibles and other assets                                   51,903
Liabilities assumed                                            (3,821)
                                                              -------
                                                              $59,150
                                                              =======
</TABLE>
 
In December 1996, Brylane, L.P. completed the acquisition of certain assets of
the Chadwick's of Boston catalog division ("Chadwick's") of Chadwick's, Inc., a
wholly-owned subsidiary of The TJX Companies ("TJX") (the "Chadwick's
Acquisition"). Chadwick's is a catalog business devoted to selling off-price
women's career, casual and social apparel. The Chadwick's Acquisition included
the purchase of inventory, property, plant and equipment, customer lists,
trademarks, goodwill and the assumption of certain liabilities relating to the
business by the Partnership. In addition, the parties entered into a services
agreement, as well as an inventory purchase agreement pursuant to which TJX has
committed to purchase certain amounts of Chadwick's excess inventory through
January 2000.
 
Brylane, L.P. paid TJX $189.8 million (net of purchase price adjustments of
$32.9 million) and issued to the TJX Noteholder a $20.0 million Convertible
Redeemable Note due 2006 (approximately $9.7 million of which was converted by
TJX into shares of Common Stock sold). To fund a portion of the cash paid in
connection with the Chadwick's Acquisition and to repay its existing
indebtedness under its 1993 Bank Credit Facility, the Partnership entered into
the 1996 bank credit facility ("1996 Bank Credit Facility") and received
aggregate new equity of $51.3 million from certain affiliates of FS&Co., Leeway
& Co., NYNEX and WearGuard.
 
For accounting purposes, the Chadwick's Acquisition has been recorded using the
purchase method of accounting. Brylane's financial statements include the
results of Chadwick's on a consolidated basis from the closing date of the
acquisition. The purchase price, reflecting adjustments of $32.9 million and
acquisition costs of $7.1 million, has been allocated to the assets
 
                                      V-10
<PAGE>   97
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
and liabilities of Chadwick's at their estimated fair values. The fair values of
assets and liabilities have been determined based on management's estimates. The
allocation of the purchase price is as follows (in thousands):
 
<TABLE>
<S>                                                           <C>
Current assets                                                $ 89,990
Property and equipment                                          45,805
Intangibles and other assets                                   179,734
Liabilities assumed                                            (97,944)
                                                              --------
                                                              $217,585
                                                              ========
</TABLE>
 
The following unaudited pro forma results of operations for the year ended
February 1, 1997 assumes that the Chadwick's Acquisition occurred as of February
4, 1996. In preparing the pro forma information, certain adjustments related to
the Chadwick's Acquisition have been made for (i) the amortization of goodwill
and other intangible assets created in the Chadwick's Acquisition; (ii) the
interest expense on the net increase in indebtedness which was used to finance a
portion of the purchase price; (iii) the sale of deferred billing receivables to
Alliance Data Systems Corporation ("ADS"); (iv) the non-recurring charge related
to the valuation of the acquired inventory; (v) the amortization of deferred
financing fees related to the 1996 Bank Credit Facility and the write-off and
reduction of amortization expense related to the repayment of the 1993 Bank
Credit Facility; and (vi) the elimination of interest expense and federal and
state taxes related to Chadwick's as a division of TJX.
 
The pro forma information is provided for informational purposes only. It is
based on historical information and does not purport to be indicative of the
results that actually would have occurred had the Chadwick's Acquisition been
made as of the indicated date or of results which may occur in the future (in
thousands):
 
<TABLE>
<CAPTION>
                                                           ----------------
                                                              UNAUDITED
                                                            FOR THE FISCAL
                                                              YEAR ENDED
                                                           FEBRUARY 1, 1997
                                                           ----------------
<S>                                                        <C>
Net sales                                                     $1,167,527
Operating income                                                  87,118
Net income                                                        49,246
</TABLE>
 
(4) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.
 
Fiscal Year
 
Brylane's fiscal year ends on the Saturday closest to January 31 and consists of
52 or 53 weeks. Brylane's fiscal years ended February 1, 1997 and January 31,
1998 consisted of 52 weeks, and the fiscal year ended February 3, 1996 consisted
of 53 weeks. The fiscal year is designated in the notes to the financial
statements by the calendar year in which the fiscal year commences.
 
Cash Equivalents
 
Brylane considers amounts on deposit with financial institutions and money
market investments with initial maturities of three months or less to be cash
equivalents.
 
Accounts Receivable
 
Brylane sells eligible accounts receivable generated through Chadwick's deferred
billing programs to ADS (See note (14) "Related Party Transactions"). All sales
are accounted for in accordance with Statement of Financial Accounting Standards
("SFAS") No. 125, "Accounting for Transfers and Servicing of Financial Assets
and Extinguishment of Liabilities" which was effective for transactions
occurring after December 31, 1996. Costs associated with these transactions are
included in
 
                                      V-11
<PAGE>   98
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
operations. Deferred billing accounts receivable balances are net of allowance
for doubtful accounts of $2.0 million and $1.5 million at February 1, 1997 and
January 31, 1998, respectively.
 
Inventories
 
Merchandise inventories are stated at the lower of cost or market, principally
valued on the average cost basis under a standard costing system or using the
retail method of accounting, except for inventories attributable to the initial
investment in KingSize and Chadwick's which were recorded at estimated fair
value (unallocated costs). A non-recurring inventory charge representing the
estimated fair value in excess of its original historical cost, as of the date
of the KingSize Acquisition, was fully amortized in fiscal 1995 ($.6 million). A
non-recurring inventory charge representing the estimated fair value, as of the
date of the Chadwick's Acquisition, of inventory in excess of its original
historical cost was amortized partly during fiscal year 1996 ($1.7 million) with
the remainder being amortized during fiscal year 1997 ($3.3 million).
 
Catalog Costs
 
Catalog costs primarily consist of catalog production and mailing costs that
have not yet been fully amortized. Catalog costs are amortized over the expected
revenue stream, which is approximately three months from the date catalogs are
mailed as determined based on management's estimates.
 
Property and Equipment
 
Additions to property and equipment are recorded at cost. Depreciation and
amortization of property and equipment are computed for financial reporting
purposes on a straight-line basis, using service lives ranging principally from
10-30 years for buildings and improvements, the lesser of 10 years or the life
of the lease for leasehold improvements and 3-10 years for other property and
equipment. The cost and related accumulated depreciation or amortization of
assets sold or retired are removed from the accounts, with any resulting gain or
loss included in net income. Repairs and maintenance are charged to expense as
incurred; renewals and betterments which extend service lives are capitalized.
The Company's policy is to expense as incurred internally developed software
costs.
 
Organization and Deferred Financing Costs
 
Organization costs of $.3 million relate to the formation of Brylane and its
wholly-owned subsidiaries and partnerships. Such costs are amortized over five
years using the straight-line method. Original deferred financing costs of $11.8
million incurred in connection with the Brylane Acquisition were capitalized and
amortized over the term of the related debt using the effective interest method.
In connection with the repayment of the 1993 Bank Credit Facility in December
1996, a pro rata portion of the deferred financing fees of $2.5 million
associated with the obligations to be repaid were written off as a charge to
operations. The remaining balance continues to be amortized over the remaining
life of the related obligations. Deferred financing costs of $7.0 million
incurred in connection with the 1996 Bank Credit Facility were capitalized and
amortized over the term of the related debt using the effective interest method.
In connection with the repayment of the 1996 Bank Credit Facility in April 1997,
deferred financing fees of $4.1 million (net of related taxes) were written off
as a charge to operations. Deferred financing costs of $1.2 million incurred in
connection with the amended 1997 bank credit facility ("Amended 1997 Bank Credit
Facility") were capitalized and are amortized over the term of the related debt
using the effective interest method. Accumulated amortization of organization
and deferred financing costs at February 1, 1997 and January 31, 1998 were $5.5
million and $6.1 million, respectively.
 
Intangible Assets
 
Intangible assets associated with the Brylane Acquisition include trademarks of
$8.8 million, customer lists of $2.2 million and goodwill of $114.5 million.
Subsequent to October 4, 1997 in connection with the repurchase of common stock,
the amortization of the remaining trademark agreement of $7.6 million was
accelerated to a ten-year period in accordance with the provisions of the
trademark agreement. Such intangibles are amortized over a 30-year composite
life using the straight-line method. Accumulated amortization of intangible
assets was $14.6 million, and $18.9 million at February 1, 1997, and January 31,
1998, respectively. Intangible assets associated with the KingSize Acquisition
include customer lists of $.5 million, a noncompetition agreement of $.3
million, and goodwill of $50.8 million. Amortization is computed using the
straight-line method over a life of eight years for the customer lists, five
years for the noncompetition agreement, and 40 years for goodwill. Accumulated
amortization was $1.9 million and $3.3 million, at February 1, 1997, and January
31, 1998, respectively.
 
                                      V-12
<PAGE>   99
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
Intangible assets associated with the Chadwick's Acquisition include customer
lists of $4.0 million and goodwill of $175.7 million. Amortization is computed
using the straight-line method over a life of five years for the customer lists
and 40 years for goodwill. Accumulated amortization was $.9 million and $6.1
million at February 1, 1997 and January 31, 1998, respectively.
 
Brylane's policy is to periodically review the value assigned to goodwill to
determine if it has been permanently impaired by adverse conditions which might
affect Brylane. Such reviews include an analysis of current results and take
into consideration the discounted value of projected operating cash flow
(earnings before interest, taxes and depreciation and amortization).
 
Income Taxes
 
Under the partnership form of doing business, the tax effects of profits and
losses of the Partnership were incurred by the partners. Brylane made cash
advances and annual distributions to partners in amounts sufficient for the
partners to pay income taxes on their ratable share of taxable income. As a
result, the provision for income taxes for the years ended February 3, 1996 and
February 1, 1997 represents federal, state and local income taxes relating only
to taxable income of the C-corporations included in the consolidated financial
statements of Brylane, L.P.
 
Subsequent to the Initial Public Offering on February 26, 1997, the tax status
of the consolidated entity, Brylane Inc., was changed to that of a
C-corporation. Brylane Inc. follows Statement of Financial Accounting Standards
No. 109, "Accounting for Income Taxes" (SFAS No. 109) which requires the Company
to establish a deferred tax liability or asset for the future tax effects of
temporary differences between book and taxable income. Changes in future tax
rates will result in immediate adjustments to deferred taxes. Valuation
allowances are established when necessary to reduce deferred tax assets to the
amount expected to be realized. Income tax expense is the tax payable or
refundable for the period plus the change during the period in deferred tax
assets and liabilities.
 
Revenue Recognition
 
Sales are recorded at the time of shipment. Brylane provides a reserve for
estimated merchandise returns, based on its prior customer returns experience.
 
Net Income Per Share
 
In February 1997, the Financial Accounting Standards Board ("FASB") issued SFAS
No. 128, Earnings per Share, which replaces the presentation of primary earnings
per share ("EPS") with basic EPS and replaces fully diluted EPS with diluted
EPS. Basic net income per share is based on the weighted average number of
common shares outstanding during each period and diluted net income per share is
based on the weighted average number of common shares and dilutive common share
equivalents outstanding during each period. The Company's common share
equivalents consist of shares of common stock issuable upon exercise of
outstanding stock options, the conversion of preferred shares into common shares
and the conversion of a convertible note into shares of common stock.
Application of this standard resulted in a decrease in the weighted average
number of shares outstanding for basic EPS due to the exclusion of the common
stock equivalents identified above. The statement is effective for financial
statements for both interim and annual periods ending after December 15, 1997,
with earlier application not permitted. All periods presented reflect the
adoption of SFAS No. 128. (See note (10) "Earnings Per Share").
 
Supplemental Net Income and Earnings per Share
 
Supplemental net income of Brylane Inc. represents the results of operations
adjusted to reflect a provision for income tax on historical income before
income taxes, which gives effect to the change in the consolidated entities tax
status to a C-corporation subsequent to the public sale of its Common Stock. The
difference between the pro forma income tax rates utilized and the federal
statutory rate of 35% relates primarily to state income taxes, net of federal
tax benefit.
 
Supplemental earnings per share of Brylane Inc. represents supplemental net
income divided by the weighted average partnership units outstanding prior to
the Initial Public Offering and the weighted average common stock and equivalent
units outstanding thereafter. In accordance with Securities and Exchange
commission rules, options granted in the one year prior to the filing of the
registration statement related to the Initial Public Offering are included as
outstanding for all periods presented using the treasury stock method assuming
the offering price of $24 per share.
 
                                      V-13
<PAGE>   100
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
Stock Option Plan
 
In October 1995, the FASB issued SFAS No. 123, "Accounting for Awards of
Stock-Based Compensation to Employees", which is effective for fiscal years
beginning after December 15, 1995. SFAS No. 123 provides alternative accounting
treatment to Accounting Principles Board ("APB") Opinion No. 25, "Accounting for
Stock Issued to Employees", with respect to stock-based compensation and
requires certain additional disclosures. Brylane adopted the disclosure
requirements of SFAS No. 123 in the first quarter of 1996, but has elected to
continue to measure compensation costs following present accounting rules under
APB Opinion No. 25. (See note (8) "Stock Option Plans.")
 
Reclassifications
Certain reclassifications have been made to the previous years' financial
statements to conform with the 1997 financial statement presentation. Such
reclassifications had no effect on previously reported net income.
 
(5) PROPERTY AND EQUIPMENT:
 
Property and equipment are recorded at cost. Property and equipment consist of
(in thousands):
 
<TABLE>
<CAPTION>
                                                              FEBRUARY 1,    JANUARY 31,
                                                                 1997           1998
                                                              -----------    -----------
<S>                                                           <C>            <C>
Land, buildings and improvements                                $42,455        $42,540
Furniture, fixtures and equipment                                44,184         53,043
Leasehold improvements                                            2,397          2,732
                                                                -------        -------
                                                                 89,036         98,315
Accumulated depreciation and amortization                        13,066         21,220
                                                                -------        -------
Property and equipment, net                                     $75,970        $77,095
                                                                =======        =======
</TABLE>
 
                                      V-14
<PAGE>   101
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
(6) LONG-TERM DEBT:
 
To finance the Brylane Acquisition, Brylane secured financing through proceeds
from the 1993 Bank Credit Facility and the sale of the Notes. In connection with
the Chadwick's Acquisition, Brylane repaid the 1993 Bank Credit Facility and
entered into a 1996 Bank Credit Facility. On April 30, 1997, Brylane entered
into a 1997 bank credit facility which it amended on October 20, 1997, the
Amended 1997 Bank Credit Facility. The Amended 1997 Bank Credit Facility and
Notes are fully and unconditionally guaranteed, jointly and severally, by the
Subsidiary Guarantors.
 
Amounts outstanding under long-term debt agreements are as follows (in
thousands):
 
<TABLE>
<CAPTION>
                                                              --------------------------
                                                              FEBRUARY 1,    JANUARY 31,
                                                                 1997           1998
                                                              -----------    -----------
<S>                                                           <C>            <C>
1996 Bank Credit Facility ("Tranche A Term Loan"), bearing
  interest at the rate of (i) a margin over the higher of
  prime rate or federal funds rate plus 0.5% or (ii) a
  margin over LIBOR. At February 1, 1997, the rate was LIBOR
  plus 2.0%. Various maturities through 2001                   $213,000       $     --
1996 Bank Credit Facility Tranche B Term Loan ("Tranche B
  Term Loan"), bearing interest at (i) a margin over the
  higher of prime rate or federal funds rate plus 0.5% or
  (ii) a margin over LIBOR. At February 1, 1997 the rate was
  LIBOR plus 2.5%. Various maturities through February 2003      70,000             --
1996 Bank Credit Facility revolving loan ("1996 Revolving
  Credit Facility"), maximum borrowings of $125,000,
  sublimit for letters of credit $75,000                             --             --
Amended 1997 Bank Credit Facility ("Term Loan"), bearing
  interest at (i) a margin over the higher of prime rate or
  the federal funds rate plus 0.5% or (ii) a margin over
  LIBOR. At January 31, 1998, the rate was LIBOR plus 1.25%.
  Various maturities through August 2002                             --        175,000
Amended 1997 Bank Credit Facility revolving loan ("Revolving
  Credit Facility"), maximum borrowings of $200,000 sublimit
  for letters of credit $75,000 and sublimit for swingline
  loans $15,000                                                      --         49,000
Convertible subordinated note, bearing interest at the rate
  of 6% per annum, maturing December 9, 2006                     20,000         10,295
Senior subordinated notes, bearing interest at the rate of
  10.0% per annum, maturing September 1, 2003                   125,000        125,000
                                                               --------       --------
                                                                428,000        359,295
  Discount on senior subordinated notes                            (638)          (542)
                                                               --------       --------
                                                                427,362        358,753
  Less current portion                                          (26,000)       (29,000)
                                                               --------       --------
                                                               $401,362       $329,753
                                                               ========       ========
</TABLE>
 
In addition to scheduled maturities on the Term Loan, Brylane is obligated to
make certain mandatory prepayments of the loans and the Revolving Credit
Facility under certain circumstances. Mandatory prepayment of the Term Loan is
based on Brylane, L.P.'s excess cash flow, as defined. Mandatory prepayments, if
any, are applied to reduce the principal amount of the Term Loan.
 
At February 1, 1997, and January 31, 1998, interest terms available to Brylane
for borrowings similar to the Term Loan and the Convertible Subordinated Note
were similar to those presently provided under the Amended 1997 Bank Credit
Facility and the Convertible Subordinated Note. Accordingly, the recorded
obligations under the Term Loan and the Convertible Subordinated Note
approximated the fair value at February 1, 1997 and January 31, 1998.
 
Based on quoted market prices at February 1, 1997 and January 31, 1998 the fair
market value of the Notes was approximately $130.3 million and $132.7 million,
respectively. The change in fair market value is primarily attributable to
changes in bond ratings and market interest rates.
 
The 1996 Bank Credit Facility contained certain financial covenants which
required Brylane to meet financial ratios and tests, including a minimum
adjusted net worth test, a minimum fixed charge coverage ratio and a minimum
cash flow to net debt ratio. In addition, the 1996 Bank Credit Facility
contained covenants customarily found in credit agreements of such type
including, among other things, limitations on indebtedness, liens, asset sales,
distributions and other restricted payments,
 
                                      V-15
<PAGE>   102
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
acquisitions, mergers, investments, capital expenditures and prepayment or
amendment of certain indebtedness. At February 1, 1997, Brylane was in
compliance with the required covenants.
 
The Amended 1997 Bank Credit Facility contains certain financial covenants which
require Brylane to meet financial ratios and tests, including a maximum debt to
cash flow ratio, a minimum fixed charge coverage ratio, and a minimum net worth
test. In addition, the Amended 1997 Bank Credit Facility contains covenants
customarily found in credit agreements including, among other things,
limitations on indebtedness, liens, Asset Sales (as defined), partnership
distributions and other restricted payments, mergers and certain acquisitions,
investments, transactions with affiliates, capital expenditures, the prepayment
or amendment of certain indebtedness, the granting of certain negative pledges
and the amendment of material agreements. At January 31, 1998, Brylane was in
compliance with the required covenants.
 
The obligations of Brylane under the Amended 1997 Bank Credit Facility are
collateralized by the intangible assets of the Partnership.
 
As of February 1, 1997, Brylane had no borrowings under the Revolving Credit
Facility and as of January 31, 1998, Brylane had $49.0 million in borrowings
under the Revolving Credit Facility. After giving effect to the issuance of
letters of credit for $47.9 million and $49.1 million, respectively, Brylane had
additional capacity under the Revolving Credit Facility of approximately $77.1
million and $101.9 million, respectively. As of February 1, 1997 and January 31,
1998, the aggregate principal balance outstanding under the Term Loans of the
1996 and Amended 1997 Bank Credit Facility was $283.0 million and $224.0
million, respectively.
 
At January 31, 1998, annual maturities of long-term debt by fiscal year are as
follows (in thousands):
 
<TABLE>
<S>                                                             <C>
1998                                                            $ 10,000
1999                                                              20,000
2000                                                              40,000
2001                                                              70,000
2002                                                              84,000
Thereafter                                                       135,295
                                                                --------
          Total debt                                            $359,295
                                                                ========
</TABLE>
 
(7) OPERATING LEASES:
 
Brylane leases office, outlet store and warehouse space and equipment under
leasing arrangements classified as operating leases which expire at various
times through fiscal 2012. Rent expense under these leases was $5.8 million,
$6.6 million and $8.7 million in the fiscal years 1995, 1996, and 1997,
respectively.
 
Future minimum lease payments required under these leases at January 31, 1998,
are as follows (in thousands):
 
<TABLE>
<S>                                                             <C>
1998                                                            $ 8,991
1999                                                              8,033
2000                                                              6,348
2001                                                              4,849
2002                                                              4,248
Thereafter                                                       20,244
                                                                -------
                                                                $52,713
                                                                =======
</TABLE>
 
(8) STOCK OPTION PLANS:
 
1996 Performance Option Plan
 
In connection with the Initial Public Offering, the Company adopted the Brylane
Inc. 1996 Performance Stock Option Plan (the "Brylane 1996 Performance Option
Plan"), which acts as the successor to the Partnership's 1993 Performance
Partnership Unit Option Plan (as amended, the "1993 Option Plan") which was
adopted in connection with the Brylane Acquisition. An
 
                                      V-16
<PAGE>   103
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
aggregate of 779,584 shares of Common Stock have been reserved for issuance
under the Brylane 1996 Performance Option Plan.
 
In connection with the Chadwick's Acquisition, the Board of Representatives of
the Partnership authorized an amendment to the existing option agreement that
revised the performance criteria for the vesting of the options, and changed the
outside vesting date of the options from August 30, 2008 to August 30, 2002 and
reduced the term from 16 to 10 years. In addition, the exercise price of the
options outstanding under the 1993 Option Plan was increased from $10.00 per
partnership unit to $15.00 per partnership unit. In accordance with APB Opinion
No. 25, the options were deemed to have a new measurement date. Based on the new
measurement date, the Partnership incurred non-cash compensation expense of $2.4
million in the fourth quarter of 1996 and $0.7 million in fiscal 1997. Unless
canceled due to termination of employment, all options became exercisable on
January 31, 1998 and terminate 10 years from date of grant.
 
<TABLE>
<CAPTION>
                                                              --------------------------------
                                                                1995        1996        1997
                                                              --------    ---------    -------
<S>                                                           <C>         <C>          <C>
Outstanding at beginning of year                               615,209      622,709    644,584
Granted                                                         15,000      669,584         --
Cancelled                                                       (7,500)    (647,709)   (25,000)
                                                              --------    ---------    -------
Outstanding at end of year                                     622,709      644,584    619,584
                                                              ========    =========    =======
Options exercisable at year-end                                     --           --    619,584
Weighted-average fair value of options granted during the
  year                                                        $   9.71    $    9.99         --
</TABLE>
 
1996 Option Plan
 
In connection with the Initial Public Offering, the Company adopted the Brylane
Inc. 1996 Stock Option Plan (the "Brylane 1996 Option Plan"), which acts as the
successor of the Partnership's 1995 Partnership Unit Option Plan (as amended,
the "1995 Option Plan") which was adopted in connection with the Brylane
Acquisition. As amended, an aggregate of 1,700,000 shares of Common Stock have
been reserved for issuance under the Brylane 1996 Option Plan. Other than as
described below, unless canceled due to termination of employment, all options
become exercisable in three equal annual installments on the first, second and
third anniversaries of the date of original grant.
 
In connection with the Chadwick's Acquisition, Chadwick's employees were granted
substitute options in exchange for options previously granted by TJX. The term,
exercise price and vesting criteria of the replacement options were determined
to preserve the economic value of the options being exchanged. The granting of
the options resulted in an adjustment to the Chadwick's Acquisition purchase
price of $0.9 million for the related compensation expense.
 
A summary of Brylane's 1996 Option Plan as of February 3, 1996, February 1, 1997
and January 31, 1998, and changes during the years ending on those dates is
presented below:
 
<TABLE>
<CAPTION>
                                           --------------------------------------------------------------------
                                                   1995                    1996                    1997
                                                      WEIGHTED-               WEIGHTED-               WEIGHTED-
                                                       AVERAGE                 AVERAGE                 AVERAGE
                                                      EXERCISE                EXERCISE                EXERCISE
                                            UNITS       PRICE       UNITS       PRICE      SHARES       PRICE
                                           -------    ---------    -------    ---------    -------    ---------
<S>                                        <C>        <C>          <C>        <C>          <C>        <C>
Outstanding at beginning of year                --                 123,750       $15.00    464,604       $16.50
Granted                                    123,750       $15.00    340,854        17.04    268,597        35.92
Cancelled                                       --                      --                 (32,686)       18.58
Exercised                                       --                      --                 (79,666)       14.34
                                           -------                 -------                 -------
Outstanding at end of year                 123,750        15.00    464,604        16.50    620,849        25.07
Options exercisable at year-end                 --                  41,250                 123,387
Weighted-average fair value of options
  granted during the year                                $ 5.81                  $ 9.69                  $11.58
</TABLE>
 
                                      V-17
<PAGE>   104
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
The following table summarizes information about the 1996 Option Plan at January
31, 1998:
 
                              OPTIONS OUTSTANDING
 
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------
                       NUMBER          WEIGHTED-AVERAGE
                   OUTSTANDING AT    REMAINING CONTRACTUAL   WEIGHTED-AVERAGE
   RANGE OF       JANUARY 31, 1998           LIFE             EXERCISE PRICE
EXERCISE PRICES   ----------------   ---------------------   ----------------
<S>               <C>                <C>                     <C>
      $ 5 to 10             26,435               7.7 years             $ 6.05
      $11 to 15            110,091               4.6 years              15.00
      $16 to 30            226,073               6.8 years              18.95
      $31 to 41            258,250               6.4 years              36.10
      $ 5 to 41            620,849               6.3 years             $25.07
</TABLE>
 
                              OPTIONS EXERCISABLE
 
<TABLE>
<CAPTION>
- --------------------------------------------------------
   RANGE OF       NUMBER EXERCISABLE    WEIGHTED-AVERAGE
EXERCISE PRICES   AT JANUARY 31, 1998    EXERCISE PRICE
- ---------------   -------------------   ----------------
<S>               <C>                   <C>
      $ 5 to 10                 5,679             $ 7.46
      $11 to 15                68,008              15.00
      $16 to 20                49,700              19.26
      $ 5 to 20               123,387             $16.37
</TABLE>
 
Pro Forma Disclosures Under Statement of Financial Accounting Standards No. 123
 
Pro forma information regarding net income as required by SFAS No. 123 has been
determined as if Brylane accounted for its stock options under the fair value
approach. The fair value of each option is estimated on the date of grant using
the Black-Scholes model with the following assumptions:
 
<TABLE>
<CAPTION>
                                                              1995    1996    1997
                                                              ----    ----    ----
<S>                                                           <C>     <C>     <C>
Weighted-average risk-free interest rate                      5.99%   6.04%   5.87%
Weighted-average expected life (years)                        5.00    5.25    3.99
Expected volatility                                           31.2%   31.2%   28.5%
</TABLE>
 
Had compensation costs been determined based on the fair value method of SFAS
No. 123, the Company's net income would have been adjusted to the pro forma
amounts indicated below. For purposes of pro forma disclosures, the estimated
fair value of the options is amortized to expense over the options vesting
period (in thousands).
 
<TABLE>
<CAPTION>
                                                             1995       1996       1997
                                                            -------    -------    -------
<S>                                                         <C>        <C>        <C>
Net income:
  As reported                                               $27,850    $26,952    $47,035
  Pro forma                                                  27,658     28,351     45,283
Basic net income per unit/share:
  As reported                                                          $  2.03    $  2.53
  Pro forma                                                               2.14       2.43
Diluted net income per unit/share:
  As reported                                                          $  1.88    $  2.46
  Pro forma                                                               1.97       2.33
</TABLE>
 
The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. In addition, the Black-Scholes option valuation model requires the
input of highly subjective assumptions including the expected stock price
volatility. Because Brylane options have characteristics significantly different
from those of traded options, and because changes in subjective assumptions can
materially affect the fair value estimate, in management's opinion, the existing
models do not provide a reliable single measure of the fair value of
 
                                      V-18
<PAGE>   105
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
its stock options. The pro forma disclosures provided above may not be
representative of the effects on reported net income for future years.
 
(9) STOCK SUBSCRIPTION PLAN:
 
In connection with the Initial Public Offering, the Company adopted the Brylane
Inc. 1996 Stock Subscription Plan (the "Brylane Subscription Plan") which is the
successor of the Brylane, L.P. Subscription Plan, whereby officers, certain key
employees and a member of the Board of Directors may purchase interests in
Brylane Inc. The portion of the purchase price received in the form of
promissory notes is recorded as a reduction of stockholders' equity. The price
at which the units are purchased is set at fair value at the date of issuance.
 
Activity under the Stock Subscription Plan for fiscal 1995, fiscal 1996 and
fiscal 1997 follows:
 
<TABLE>
<CAPTION>
                                                              ------------------------------
                                                               NUMBER OF      AVERAGE PRICE
                                                              UNITS/SHARES    PER UNIT/SHARE
                                                              ------------    --------------
<S>                                                           <C>             <C>
Units outstanding, January 28, 1995                              500,500          $10.00
Activity during 1995:
  Issued                                                          15,000           15.00
  Repurchased                                                    (10,000)          12.10
                                                                --------          ------
Units outstanding, February 3, 1996                              505,500           10.15
Activity during 1996:
  Issued                                                           7,500           15.00
  Repurchased                                                     (5,000)          12.10
                                                                --------          ------
Units outstanding, February 1, 1997                              508,000           10.22
Activity during 1997:
  Issued                                                              --              --
  Repurchased                                                         --              --
  Shares sold                                                   (160,022)
                                                                --------          ------
Shares outstanding, January 31, 1998                             347,978          $10.22
                                                                ========          ======
</TABLE>
 
                                      V-19
<PAGE>   106
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
(10) EARNINGS PER SHARE:
 
As discussed in Note (4) above, SFAS No. 128 replaces the presentation of
primary and fully diluted earnings per share with basic and diluted earnings per
share, and requires dual presentation of basic and diluted earnings per share on
the face of the income statement for all entities with complex capital
structures and requires a reconciliation of the numerator and denominator of the
basic earnings per share computation to the numerator and denominator of the
diluted earnings per share computation. All periods presented reflect the
adoption of SFAS No. 128. The impact on amounts previously reported was not
material.
 
<TABLE>
<CAPTION>
                                                              --------------------------------
                                                               FEBRUARY 1,       JANUARY 31,
                                                                   1997              1998
                                                              --------------    --------------
                                                              (IN THOUSANDS, EXCEPT SHARE AND
                                                                    PER UNIT/SHARE DATA)
<S>                                                           <C>               <C>
Basic EPS Computation:
  Numerator                                                    $    26,952       $    47,035
                                                               ===========       ===========
  Denominator:
     Weighted average common units/shares outstanding           13,270,220        18,606,048
                                                               ===========       ===========
Basic EPS                                                      $      2.03       $      2.53
Diluted EPS Computation:
  Numerator:                                                   $    26,952       $    47,035
     Interest on convertible debt, net of income taxes                 108               645
                                                               -----------       -----------
     Adjusted numerator                                        $    27,060       $    47,680
                                                               ===========       ===========
  Denominator:
     Weighted average common units/shares outstanding           13,270,220        18,606,048
     Convertible redeemable preferred stock                         75,000            68,500
     Convertible debt                                              727,273           364,060
     Incremental units/share from assumed exercise of
      options                                                      317,342           374,365
                                                               -----------       -----------
     Total units/shares                                         14,389,835        19,412,973
                                                               ===========       ===========
Diluted EPS                                                    $      1.88       $      2.46
</TABLE>
 
(11) RETIREMENT PLAN:
 
Effective August 30, 1993, Brylane adopted the Brylane, L.P. Savings and
Retirement Plan (the "Retirement Plan"). All of the Company's employees who have
attained twenty-one years of age and have completed one year of service are
eligible to participate in the Retirement Plan. Eligible employees can
contribute up to the lesser of $9,500 or ten percent of their compensation to
the Retirement Plan on a pre-tax basis. Brylane will match up to three percent
of the participants' eligible compensation. Brylane is required to make
additional contributions to the Retirement Plan equal to four percent of each
participant's compensation up to the Social Security taxable wage base and equal
to seven percent of each participant's compensation which exceeds that amount.
An additional one percent of eligible compensation is contributed on behalf of
those participants who have completed at least five years of service. Brylane's
contributions begin to vest after three years of service, at which time such
contributions are 20% vested. Thereafter, the contributions vest at a rate of
20% each year so that Brylane's contributions are fully vested after seven years
of service. Brylane's cost under these plans was $2.9 million, $3.6 million and
$5.9 million in the fiscal years 1995, 1996, and 1997, respectively.
 
As a result of the Chadwick's Acquisition, Brylane participates in a
multi-employer plan that provides defined benefits to its union employees.
Brylane's expense for this plan for the eight-weeks ended February 1, 1997 and
the year ended January 31, 1998 amounted to $252,750 and $1.8 million,
respectively.
 
                                      V-20
<PAGE>   107
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
(12) INCOME TAXES:
 
The provision for income taxes consisted of (in thousands):
 
<TABLE>
<CAPTION>
                                                                 1997
                                                                -------
<S>                                                             <C>
Current:
  Federal                                                       $21,219
  State                                                           2,158
Deferred:
  Federal                                                         7,642
  State                                                             526
                                                                -------
Total provision                                                 $31,545
                                                                =======
</TABLE>
 
Reconciliation between the Federal statutory rate of 35% to income before income
taxes and the income tax provision is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                 1997
                                                                -------
<S>                                                             <C>
Computed income taxes at statutory rate                         $28,930
State taxes net of Federal benefit                                2,066
Other                                                               549
                                                                -------
  Income taxes                                                  $31,545
                                                                =======
</TABLE>
 
The significant components of net deferred tax assets and deferred tax
liabilities included on the balance sheet at January 31, 1998 are (in
thousands):
 
<TABLE>
<CAPTION>
                                                                  1997
                                                                --------
<S>                                                             <C>
Deferred tax asset:
  Inventory                                                     $  6,957
  Deferred and other compensation related items                    5,096
  Intangibles                                                      8,815
  Fixed assets                                                       417
  Other                                                            1,129
                                                                --------
  Total deferred tax assets                                       22,414
                                                                --------
Deferred tax liability:
  Prepaid catalog costs and other prepaids                       (11,659)
  Other                                                              (58)
                                                                --------
  Total deferred tax liability                                   (11,717)
                                                                --------
Net deferred tax asset                                          $ 10,697
                                                                ========
</TABLE>
 
A tax benefit of $1.0 million associated with the exercise of employee stock
options was recorded in equity in 1997.
 
(13) CONVERTIBLE REDEEMABLE PREFERRED STOCK:
 
In connection with the Chadwick's Acquisition, certain members of Chadwick's
management purchased 75,000 shares of VP Holding Corporation Series A
Convertible Redeemable Preferred Stock for a purchase price of $1.5 million.
These shares were converted to shares of Convertible Redeemable Preferred Stock
of Brylane Inc. upon consummation of the Exchange Transaction. The shares of
Brylane Inc. Series A Convertible Redeemable Preferred Stock vest in three equal
annual installments beginning one year from the date of purchase and may not be
transferred or redeemed at the option of the holder for three years from their
date of purchase; thereafter, they may be transferred only after first offering
such shares to Brylane Inc. The redemption price has been set at $20 per share
(as appropriately adjusted for stock dividends, reclassifications or
 
                                      V-21
<PAGE>   108
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
splits). One third of the Brylane Inc. Series A Convertible Redeemable Preferred
Stock vested on December 9, 1997. Six thousand five hundred shares were
converted to common stock.
 
(14) RELATED PARTY TRANSACTIONS:
 
On August 30, 1993 (amended July 1, 1995), Brylane entered into a Credit Card
Agreement with World Financial Network National Bank ("World Financial") a
wholly-owned subsidiary of ADS, a joint venture 60% owned by affiliates of Welsh
Carson Anderson & Stowe and 40% owned by The Limited, Inc., pursuant to which
World Financial provides credit to customers of Brylane, issues five proprietary
credit cards and processes credit card transactions for a fee. The total expense
amounted to $10.3 million, $10.0 million and $10.1 million in fiscal 1995, 1996,
and 1997, respectively. In addition, Brylane sold accounts receivable to ADS and
incurred discount and processing fees of $142,000 and $14.1 million in the
fiscal years 1996 and 1997, respectively.
 
Certain affiliates of The Limited granted Brylane the use of certain trademarks
for a specified period, as defined in a trademark license agreement.
 
In connection with the Chadwick's Acquisition, Brylane paid FS Management Co.
and FS&Co. Management L.P., both of which are affiliated with FS&Co., an
aggregate of $2.5 million in fees as compensation for services in structuring
and arranging financing. Such fees are included in intangibles and other assets.
 
(15) COMMITMENTS AND CONTINGENCIES:
 
Brylane is involved in various legal proceedings that are incidental to the
conduct of its business. Although the amount of any liability with respect to
these proceedings cannot be determined, in the opinion of management after
consultation with legal counsel, any such liability will not have a material
adverse effect on the financial position or results of operations of Brylane.
 
The Company is under audit by the Indiana Department of Revenue ("IDR") and
anticipates an assessment will be issued. Based on discussions with the IDR, the
Company currently projects that the assessment, adjusted for the federal tax
benefit, will aggregate approximately $2.3 million including interest. The
Company intends to vigorously contest this assessment, and believes it has made
adequate provision such that final settlement of its Indiana tax liability for
the years under audit will not have a material adverse effect on its
consolidated financial statements.
 
(16) SUBSEQUENT EVENT:
 
On April 3, 1998, Brylane announced that Pinault-Printemps-Redoute, S.A.
("PPR"), of France, a leading retailer of consumer goods and distributor of
electrical supplies, completed the purchase of approximately 43.7% of the Common
Stock of Brylane for $51 per share from Freeman Spogli & Co. Incorporated and
The Limited, Inc. as well as certain other shareholders, including certain
members of management. PPR, listed on the Paris Bourse, is the parent company of
La Redoute, the largest catalog retailer in France.
 
                                      V-22
<PAGE>   109
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
                                                                     SCHEDULE VI
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
Brylane Inc.
 
We have reviewed the accompanying consolidated balance sheet of Brylane Inc. as
of October 31, 1998, the related consolidated statements of operations for the
thirteen and thirty-nine weeks then ended, and the related consolidated
statements of cash flows and partnership/stockholders' equity for the
thirty-nine weeks then ended. These consolidated financial statements are the
responsibility of the Company's management.
 
We conducted our review in accordance with standards established by the American
Institute of Certified Public Accountants. A review of interim financial
information consists principally of applying analytical procedures to financial
data and making inquiries of persons responsible for financial and accounting
matters. It is substantially less in scope than an audit conducted in accordance
with generally accepted auditing standards, the objective of which is the
expression of an opinion regarding the financial statements taken as a whole.
Accordingly, we do not express such an opinion.
 
Based on our review, we are not aware of any material modifications that should
be made to the accompanying financial statements for them to be in conformity
with generally accepted accounting principles.
 
/s/ PricewaterhouseCoopers LLP
 
Indianapolis, Indiana
December 4, 1998
 
                                      VI-1
<PAGE>   110
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
                         PART I--FINANCIAL INFORMATION
 
                          ITEM 1--FINANCIAL STATEMENTS
 
                                  BRYLANE INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              --------------------------
                                                              OCTOBER 31,    JANUARY 31,
                                                                 1998           1998
                                                              -----------    -----------
                                                              (UNAUDITED)
<S>                                                           <C>            <C>
(Dollars in thousands, except shares and per share data)
ASSETS
Current Assets:
  Cash and cash equivalents                                    $       -      $   5,083
  Deferred receivables (net of allowance for doubtful
     accounts of $2,098 and $1,474, respectively)                 25,144          8,194
  Accounts receivable, other                                      11,257          7,851
  Inventories                                                    240,936        219,553
  Catalog costs and paper inventory                               67,385         51,982
  Other                                                            7,334          6,426
                                                               ---------      ---------
          Total Current Assets                                   352,056        299,089
Property and equipment, net                                       79,998         77,095
Intangibles and deferred financing fees                          323,711        333,319
Deferred income taxes                                             10,697         10,697
                                                               ---------      ---------
          Total Assets                                         $ 766,462      $ 720,200
                                                               =========      =========
 
LIABILITIES AND EQUITY
Current Liabilities:
  Accounts payable                                             $ 154,301      $ 139,480
  Accrued expenses                                                24,705         38,705
  Reserve for returns                                             19,837         17,844
  Revolving line of credit -- current portion                     78,000         19,000
  Current portion of long-term debt                               17,500         10,000
                                                               ---------      ---------
          Total Current Liabilities                              294,343        225,029
Long-term debt                                                   282,500        329,753
Other long-term liabilities                                       11,570          9,010
                                                               ---------      ---------
          Total Liabilities                                      588,413        563,792
Convertible redeemable preferred stock                                --          1,370
Stockholders' equity:
  Common stock, $.01 par value 40,000,000 shares authorized;
     20,980,396 shares issued and 17,239,596 shares
     outstanding at October 31, 1998; 19,910,519 shares
     issued and 17,410,519 shares outstanding at January 31,
     1998                                                            210            199
  Additional paid in capital                                     181,263        150,168
  Retained earnings                                              138,218        119,671
  Treasury stock, at cost, 3,740,800 and 2,500,000 shares,
     respectively                                               (141,642)      (115,000)
                                                               ---------      ---------
          Total stockholders' equity                             178,049        155,038
                                                               ---------      ---------
          Total liabilities and equity                         $ 766,462      $ 720,200
                                                               =========      =========
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                             financial statements.
                                      VI-2
<PAGE>   111
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
                                  BRYLANE INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                    --------------------------------------------------------
                                                       THIRTEEN WEEKS ENDED        THIRTY-NINE WEEKS ENDED
                                                    OCTOBER 31,    NOVEMBER 1,    OCTOBER 31,    NOVEMBER 1,
                                                       1998           1997           1998           1997
                                                    -----------    -----------    -----------    -----------
<S>                                                 <C>            <C>            <C>            <C>
(Dollars in thousands, except shares and per share
  data)
Net sales                                           $   348,118    $   365,454    $   996,254    $   968,911
  Cost of goods sold                                    177,251        185,536        506,190        498,322
                                                    -----------    -----------    -----------    -----------
Gross margin                                            170,867        179,918        490,064        470,089
Operating expenses:
  Catalog and advertising                                99,411         90,118        249,193        227,997
  Fulfillment                                            36,375         31,193        100,237         87,608
  Support services                                       22,766         22,753         68,086         66,503
  Intangibles and organization cost amortization          2,809          2,684          8,458          8,150
                                                    -----------    -----------    -----------    -----------
Total operating expenses                                161,361        146,748        425,974        390,258
                                                    -----------    -----------    -----------    -----------
Operating income                                          9,506         33,170         64,090         79,831
Interest expense, net                                     7,897          6,427         22,999         20,112
                                                    -----------    -----------    -----------    -----------
Income before income taxes and extraordinary
  charge                                                  1,609         26,743         41,091         59,719
Provision for income taxes                                  623          9,895         15,824         22,637
                                                    -----------    -----------    -----------    -----------
Income before extraordinary charge                          986         16,848         25,267         37,082
Extraordinary charge related to early retirement
  of debt, net of tax                                     6,720             --          6,720          4,110
                                                    -----------    -----------    -----------    -----------
Net (loss) income                                   $    (5,734)   $    16,848    $    18,547    $    32,972
                                                    ===========    ===========    ===========    ===========
Basic earnings per share:
  Income per share before extraordinary charge      $      0.06    $      0.88    $      1.40    $      1.91
  Extraordinary charge per share                           0.38             --           0.37           0.21
                                                    -----------    -----------    -----------    -----------
  Net (loss) income per share                       $     (0.32)   $      0.88    $      1.03    $      1.70
                                                    ===========    ===========    ===========    ===========
Diluted earnings per share:
  Income per share before extraordinary charge      $      0.05    $      0.85    $      1.38    $      1.86
  Extraordinary charge per share                           0.37             --           0.37           0.20
                                                    -----------    -----------    -----------    -----------
  Net (loss) income per share                       $     (0.32)   $      0.85    $      1.01    $      1.66
                                                    ===========    ===========    ===========    ===========
Weighted average shares outstanding:
  Basic                                              17,888,736     19,178,347     18,073,557     19,373,746
  Diluted                                            17,949,756     20,081,115     18,359,687     20,185,900
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                             financial statements.
                                      VI-3
<PAGE>   112
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
                                  BRYLANE INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                              --------------------------
                                                               THIRTY-NINE WEEKS ENDED
                                                              OCTOBER 31,    NOVEMBER 1,
                                                                     1998           1997
                                                              -----------    -----------
<S>                                                           <C>            <C>
(Dollars in thousands)
OPERATING ACTIVITIES:
Net income                                                     $  18,547      $  32,972
Impact of other operating activities on cash flows:
  Depreciation                                                     8,663          7,617
  Amortization                                                     9,175          9,187
  Non-recurring inventory charge                                      --          3,315
  Extraordinary charge related to early retirement of debt        10,927          6,524
  Non-cash compensation expense                                       50            523
  Loss on sale of assets                                              41             --
  Changes in operating assets and liabilities:
     Accounts receivable                                         (20,356)       (13,747)
     Inventories                                                 (21,383)       (42,795)
     Catalog costs and paper inventory                           (15,403)       (20,839)
     Accounts payable                                             14,821         55,564
     Accrued expenses                                             (4,730)        20,110
     Reserve for returns                                           1,993          7,665
     Other assets and liabilities                                  2,890          5,151
                                                               ---------      ---------
Net cash provided by operating activities                          5,235         71,247
                                                               ---------      ---------
 
INVESTING ACTIVITIES:
  Capital expenditures                                           (12,855)       (10,319)
  Purchase price adjustment related to Chadwick's
     Acquisition                                                      --         32,888
  Proceeds from sale of asset                                         13             --
                                                               ---------      ---------
  Net cash (used in) provided by investing activities            (12,842)        22,569
                                                               ---------      ---------
 
FINANCING ACTIVITIES:
  Payments on debt                                              (175,000)      (464,662)
  Additions to debt                                               29,000             --
  Proceeds from issuance of 1997 Bank Credit Facility                 --        181,663
  Proceeds from issuance of Amended and Restated 1997 Bank
     Credit Facility                                             300,000        235,000
  Redemption of Senior Subordinated Notes                       (131,250)            --
  Proceeds from initial public offering                               --         96,000
  Offering fees and expenses                                          --         (8,170)
  Debt issuance fees and expenses                                 (3,703)        (1,394)
  Cash receipts on management notes                                1,025            965
  Proceeds received from exercise of options                       9,094            349
  Purchase of treasury stock                                     (26,642)      (115,000)
                                                               ---------      ---------
Net cash provided by (used in) financing activities                2,524        (75,249)
                                                               ---------      ---------
Cash and cash equivalents, at beginning of year                    5,083          3,285
                                                               ---------      ---------
Cash and cash equivalents, at end of period                    $      --      $  21,852
                                                               =========      =========
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                             financial statements.
                                      VI-4
<PAGE>   113
                                  BRYLANE INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
                                  BRYLANE INC.
          CONSOLIDATED STATEMENTS OF PARTNERSHIP/STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                  -----------------------------------------------------------
                                                   OTHER                               ADDITIONAL
                                                   EQUITY         COMMON STOCK          PAID IN      RETAINED
                                                  (NOTE A)      SHARES       AMOUNT     CAPITAL      EARNINGS
                                                  --------    -----------    ------    ----------    --------
<S>                                               <C>         <C>            <C>       <C>           <C>
(Dollars in thousands)
Balance, February 1, 1997                         $ 30,923             --       --            --     $ 72,940
  Net income                                            --             --       --            --       47,035
  Tax distributions made to partners                    --             --       --            --         (304)
  Proceeds from Initial Public Offering                 --      4,000,000     $ 40      $ 95,960           --
  Initial Public Offering expenses                      --             --       --        (8,850)          --
  Exchange of partnership units for common stock   (33,413)    15,471,445      155        33,258           --
  Purchase of treasury stock                            --             --       --            --           --
  Recognition of deferred tax asset and opening
     income tax adjustment                              --             --       --        18,142           --
  Loans to management investors                      2,490             --       --        (2,490)          --
  Repayment of management notes                         --             --       --         1,465           --
  Conversion of convertible note                        --        352,908        4         9,701           --
  Conversion of preferred stock                         --          6,500       --           130           --
  Exercise of stock options                             --         79,666       --         1,144           --
  Tax benefit related to issuance of shares
     under employee benefit plans                       --             --       --         1,008           --
  Exchange of stock options                             --             --       --           700           --
                                                  --------    -----------     ----      --------     --------
Balance, January 31, 1998                               --     19,910,519      199       150,168      119,671
  Net income                                            --             --       --            --       18,547
  Purchase of treasury stock                            --             --       --            --           --
  Exercise of stock options                             --        627,013        6         9,088           --
  Tax benefit related to options exercised              --             --       --         9,272           --
  Conversion of convertible note                        --        374,364        4        10,291           --
  Conversion of preferred stock                         --         68,500        1         1,369           --
  Stock options outstanding, net                        --             --       --            50           --
  Repayment of management notes                         --             --       --         1,025           --
                                                  --------    -----------     ----      --------     --------
Balance, October 31, 1998 (unaudited)             $     --     20,980,396     $210      $181,263     $138,218
                                                  ========    ===========     ====      ========     ========
</TABLE>
 
Note A: The beginning balance includes general and limited partnership
interests, reduction for predecessor cost-carryover basis and loans to
management investors.
 
   The accompanying notes are an integral part of the unaudited consolidated
                             financial statements.
                                      VI-5
<PAGE>   114
                                  BRYLANE INC.
   CONSOLIDATED STATEMENTS OF PARTNERSHIP/STOCKHOLDERS' EQUITY -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                              ------------------------------------
                                                                         TREASURY STOCK
                                                              ------------------------------------
                                                                SHARES       AMOUNT        TOTAL
                   (Dollars in thousands)                     ----------    ---------    ---------
<S>                                                           <C>           <C>          <C>
Balance, February 1, 1997                                             --           --    $ 103,863
  Net income                                                          --           --       47,035
  Tax distributions made to partners                                  --           --         (304)
  Proceeds from Initial Public Offering                               --           --       96,000
  Initial Public Offering expenses                                    --           --       (8,850)
  Exchange of partnership units for common stock                      --           --           --
  Purchase of treasury stock                                  (2,500,000)   $(115,000)    (115,000)
  Recognition of deferred tax asset and opening income tax
     adjustment                                                       --           --       18,142
  Loans to management investors                                       --           --           --
  Repayment of management notes                                       --           --        1,465
  Conversion of convertible note                                      --           --        9,705
  Conversion of preferred stock                                       --           --          130
  Exercise of stock options                                           --           --        1,144
  Tax benefit related to issuance of shares under employee
     benefit plans                                                    --           --        1,008
  Exchange of stock options                                           --           --          700
                                                              ----------    ---------    ---------
Balance, January 31, 1998                                     (2,500,000)    (115,000)     155,038
  Net income                                                          --           --       18,547
  Purchase of treasury stock                                  (1,240,800)     (26,642)     (26,642)
  Exercise of stock options                                           --           --        9,094
  Tax benefit related to options exercised                            --           --        9,272
  Conversion of convertible note                                      --           --       10,295
  Conversion of preferred stock                                       --           --        1,370
  Stock options outstanding, net                                      --           --           50
  Repayment of management notes                                       --           --        1,025
                                                              ----------    ---------    ---------
Balance, October 31, 1998 (unaudited)                         (3,740,800)   $(141,642)   $ 178,049
                                                              ==========    =========    =========
</TABLE>
 
Note A:  The beginning balance includes general and limited partnership
interests, reduction for predecessor cost-carryover basis and loans to
management investors.
 
   The accompanying notes are an integral part of the unaudited consolidated
                              financial statements
 
                                      VI-6
<PAGE>   115
 
                                  BRYLANE INC.
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
 
(1) NATURE OF OPERATIONS:
 
Brylane Inc., a Delaware corporation ("Brylane" or the "Company"), is a leading
catalog retailer of special-size and regular-size women's and men's apparel. The
women's catalogs market apparel in the budget and low to moderate price range
and the men's catalogs market apparel in the moderate price range. Brylane
services the special-size customer through its Lane Bryant, Roaman's, Jessica
London and KingSize (men's) catalogs, and the regular-size customer through its
Chadwick's, Lerner, Bridgewater and Brett (men's) catalogs. In addition, the
Company's home catalog, introduced in September 1998, offers value-priced home
products. Brylane also markets apparel to these same customer segments through
four catalogs which it distributes under licensing arrangements with Sears Shop
at Home Services, Inc. ("Sears").
 
Brylane's merchandising strategy is to provide value-priced, private label
apparel with a consistent quality and fit, to concentrate on apparel with
limited fashion risk and to offer a broader selection of sizes and styles in
special-size apparel than can be found at most retail stores and in other
competing catalogs. Each of Brylane's catalogs offers its customers
contemporary, traditional and basic apparel.
 
(2) BASIS OF PRESENTATION:
 
The consolidated financial statements at October 31, 1998 are unaudited and have
been prepared from the books and records of the Company in accordance with
generally accepted accounting principles and with the instructions to Form 10-Q
and Article 10 of Regulation S-X. Accordingly, they do not include all of the
information and footnotes required by generally accepted accounting principles
for complete financial statements. All adjustments (consisting only of normal
recurring accruals) which are, in the opinion of management, necessary for a
fair presentation of financial position and operating results for the interim
periods are reflected. These financial statements should be read in conjunction
with the consolidated financial statements and notes thereto included in the
Company's most recent Annual Report on Form 10-K, which includes financial
statements for the year ended January 31, 1998.
 
(3) SIGNIFICANT STOCKHOLDER--PINAULT-PRINTEMPS-REDOUTE:
 
On April 3, 1998, Pinault-Printemps-Redoute, S.A., a company organized under the
laws of France ("PPR"), through an affiliate, acquired 43.7% of the outstanding
common stock from certain stockholders of the Company. Concurrently, the Company
and PPR entered into a governance agreement (the "Governance Agreement") that
includes a standstill period of three years which limits PPR's ability to
acquire additional common stock to approximately 47.5% of the outstanding shares
and restricts PPR from taking certain other actions. PPR's beneficial ownership
of the common stock outstanding increases from 46.7% as of August 17, 1998 to
approximately 49.9% (50.1% together with its other affiliates) as of December 2,
1998 due to additional shares acquired by PPR and the purchase of shares by the
Company pursuant to the Common Stock Repurchase Program approved by the Board of
Directors.
 
On December 2, 1998, at a special meeting of the Board of Directors, the
Company's independent directors consented, pursuant to the terms of the
Governance Agreement, to allow PPR to make a proposal to acquire all of the
outstanding common stock of Brylane not owned by PPR. Having received such
consent, PPR then made a proposal, in the form of a letter, to acquire all the
outstanding shares not previously owned for a price of $20 per share. The Board
has formed a special committee, comprised of the three independent directors, to
consider and evaluate the proposal. The special committee will retain its own
legal and financial advisors to assist in evaluating the proposal. No time
requirement has been placed on the review of the proposal. PPR has indicated to
the Company that if it is not able to consummate the proposal at a reasonable
price, it currently intends to continue to be a long-term stockholder of
Brylane.
 
(4) COMMITMENTS AND CONTINGENCIES:
 
Brylane is involved in various legal proceedings that are incidental to the
conduct of its business. Although the amount of any liability with respect to
these proceedings cannot be determined, in the opinion of management after
consultation with legal counsel, any such liability will not have a material
adverse effect on the financial position or results of operations of Brylane.
 
The Company has been undergoing an audit by the Indiana Department of Revenue
("IDR") and had previously disclosed its expectation that an assessment against
the Company was probable. Following an in depth review of the circumstances, the
IDR has advised the Company that no assessment will be made as a result of this
audit.
 
                                      VI-7
<PAGE>   116
 
                                  BRYLANE INC.
      NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
(5) NEW ACCOUNTING STANDARDS:
 
In March 1998, the Accounting Standards Executive Committee issued Statement of
Position ("SOP") No. 98-1, "Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use." The standard is effective for fiscal
years beginning after December 15, 1998, with early adoption encouraged. The
Company applied the new rules prospectively beginning in the first quarter of
1998. During the thirty-nine weeks ended October 31, 1998 the Company
capitalized $0.9 million, net of tax ($0.05 per share on a diluted basis), of
expenditures related to internally developed software.
 
In April 1988, the AICPA issued Statement of Position 98-5, "Reporting on the
Costs of Startup Activities" ("SOP 98-5"). SOP 98-5 requires that the costs of
startup activities, including organizational costs, be expensed as incurred and
is effective for the Company's fiscal 1999 financial statements. The Company has
historically expensed as incurred expenditures associated with startup
activities including new businesses.
 
(6) RECLASSIFICATIONS:
 
Certain amounts in the prior period financial statements have been reclassified
to be consistent with the current period presentation. Such reclassifications
had no effect on previously reported net income.
 
                                      VI-8
<PAGE>   117
 
The Letter of Transmittal, certificates for Shares and any other required
documents should be sent or delivered by each holder or his broker, dealer,
commercial bank or other nominee to the Depositary at one of its addresses set
forth below.
 
                        The Depositary for the Offer is:
 
                      CHASEMELLON SHAREHOLDER SERVICES LLC
 
<TABLE>
<S>                                  <C>                                  <C>
              By Mail:                             By Hand:                      By Overnight Courier:
        Post Office Box 3301              120 Broadway -- 13th Floor               85 Challenger Road
     South Hackensack, NJ 07606               New York, NY 10271                 Mail Drop Reorg. Dept.
  Attn: Reorganization Department      Attn: Reorganization Department         Ridgefield Park, NJ 07660
</TABLE>
 
                     Facsimile Transmission: (201) 296-4293
      Confirmation of Facsimile Transmission by Telephone: (201) 296-4860
 
Any questions or requests for assistance or additional copies of this Offer to
Purchase, the Letter of Transmittal or the Notice of Guaranteed Delivery may be
directed to the Information Agent or the Dealer Manager at their respective
telephone numbers and locations listed below. You may also contact your broker,
dealer, commercial bank or trust company or nominee for assistance concerning
the Offer.
 
                    The Information Agent for the Offer is:
 
                           [MACKENZIE PARTNERS LOGO]
 
                                156 FIFTH AVENUE
                            NEW YORK, NEW YORK 10010
                         (212) 929-5500 (CALL COLLECT)
                                       OR
                         CALL TOLL FREE: (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                           [J.P. MORGAN & CO. LOGO]
                                 60 WALL STREET
                            NEW YORK, NEW YORK 10260
                                 (212) 648-3509
                                       OR
                         CALL TOLL-FREE (877) 874-2781

<PAGE>   1
                                                                  Exhibit (a)(2)

 
                             LETTER OF TRANSMITTAL
 
                        TO TENDER SHARES OF COMMON STOCK
 
                                       OF
 
                                  BRYLANE INC.
 
                       PURSUANT TO THE OFFER TO PURCHASE
                              DATED MARCH 16, 1999
 
                                       BY
 
                        BUTTONS ACQUISITION CORPORATION
 
                          A WHOLLY OWNED SUBSIDIARY OF
 
                         PINAULT-PRINTEMPS-REDOUTE S.A.
 
         THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT,
  NEW YORK CITY TIME, ON MONDAY, APRIL 12, 1999, UNLESS THE OFFER IS EXTENDED.
 
                        The Depositary for the Offer is:
 
                      CHASEMELLON SHAREHOLDER SERVICES LLC
 
<TABLE>
<S>                                  <C>                                  <C>
              By Mail:                             By Hand:                      By Overnight Courier:
        Post Office Box 3301              120 Broadway -- 13th Floor               85 Challenger Road
     South Hackensack, NJ 07606               New York, NY 10271                 Mail Drop Reorg. Dept.
  Attn: Reorganization Department      Attn: Reorganization Department         Ridgefield Park, NJ 07660
</TABLE>
 
                     Facsimile Transmission: (201) 296-4293
      Confirmation of Facsimile Transmission by Telephone: (201) 296-4860
 
DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE, DOES NOT CONSTITUTE A VALID DELIVERY.
 
YOU MUST SIGN THIS LETTER OF TRANSMITTAL, WHERE INDICATED BELOW AND COMPLETE THE
SUBSTITUTE FORM W-9 PROVIDED BELOW.
 
THE INSTRUCTIONS ACCOMPANYING THIS LETTER OF TRANSMITTAL SHOULD BE READ
CAREFULLY BEFORE THIS LETTER OF TRANSMITTAL IS COMPLETED.
 
This Letter of Transmittal is to be completed by stockholders either if
certificates are to be forwarded herewith or if delivery is to be made by
book-entry transfer to the Depositary's account at the Depository Trust Company
("DTC"), pursuant to the procedures set forth in Section 3 of the Offer to
Purchase (as defined below). Stockholders whose certificates are not immediately
available or who cannot deliver their certificates and all other documents
required hereby to the Depositary prior to the Expiration Date (as defined in
Section 1 of the Offer to Purchase) or who cannot comply with the book-entry
transfer procedures on a timely basis must tender their Shares (as defined
below) according to the guaranteed delivery procedure set forth in Section 3 of
the Offer to Purchase. See Instruction 2. DELIVERY OF DOCUMENTS TO DTC DOES NOT
CONSTITUTE DELIVERY TO THE DEPOSITARY.
<PAGE>   2
 
<TABLE>
<S>                                      <C>                         <C>                         <C>
- ---------------------------------------------------------------------------------------------------------------------------
                                              DESCRIPTION OF SHARES TENDERED
- ---------------------------------------------------------------------------------------------------------------------------
 NAME(S) AND ADDRESS(ES) OF REGISTERED
               HOLDER(S)
 (PLEASE FILL IN, IF BLANK, EXACTLY AS
           NAME(S) APPEAR(S)                                          CERTIFICATE(S) TENDERED
          ON CERTIFICATES(S))                                  (ATTACH ADDITIONAL LIST IF NECESSARY)
- ---------------------------------------------------------------------------------------------------------------------------
                                                                            TOTAL NUMBER
                                                                             OF SHARES
                                                CERTIFICATE                REGISTERED BY              NUMBER OF SHARES
                                                 NUMBER(S)*               CERTIFICATE(S)*                TENDERED**
                                         ----------------------------------------------------------------------------------
 
                                         ----------------------------------------------------------------------------------
 
                                         ----------------------------------------------------------------------------------
 
                                         ----------------------------------------------------------------------------------
 
                                         ----------------------------------------------------------------------------------
                                                TOTAL SHARES
- ---------------------------------------------------------------------------------------------------------------------------
  *  Need not be completed by stockholders tendering by book-entry transfer.
  ** Unless otherwise indicated, it will be assumed that all Shares evidenced by any certificates delivered to the
     Depositary are being tendered. See Instruction 4.
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
[ ]  CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER
     MADE TO THE ACCOUNT MAINTAINED BY THE DEPOSITARY WITH DTC AND COMPLETE THE
     FOLLOWING:
 
Name of Tendering Institution
- --------------------------------------------------------------------------------
Account Number
- --------------------------------------------------------------------------------
Transaction Code Number
- --------------------------------------------------------------------------------
 
     Stockholders whose Share certificates are not immediately available or they
cannot deliver either their certificates for, or a book-entry confirmation with
respect to their Shares and all other required documents to the Depositary prior
to the Expiration Date (as defined in the Offer to Purchase) may tender their
Shares according to the guaranteed delivery procedure set forth in the Offer To
Purchase. See Instruction 2 hereof.
 
[ ]  CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED PURSUANT TO A NOTICE OF
     GUARANTEED DELIVERY SENT TO THE DEPOSITARY PRIOR TO THE DATE HEREOF AND
     COMPLETE THE FOLLOWING:
 
Name(s) of Registered Holder(s)
- --------------------------------------------------------------------------------
Window Ticket Number (if any)
- --------------------------------------------------------------------------------
Date of Execution of Notice of Guaranteed Delivery
- -----------------------------------------------------------------
Name of Institution which Guaranteed Delivery
- ----------------------------------------------------------------------
Check Box if Delivered by Book-Entry Transfer at DTC: [ ]
Account Number (if delivered by Book-Entry Transfer)
- ---------------------------------------------------------------
Transaction Code Number
- --------------------------------------------------------------------------------
<PAGE>   3
 
                    NOTE: SIGNATURES MUST BE PROVIDED BELOW
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
 
Ladies and Gentlemen:
 
The undersigned hereby tenders to Buttons Acquisition Corporation, a Delaware
corporation (the "Purchaser") and a wholly owned subsidiary of
Pinault-Printemps-Redoute S.A., a French societe anonyme ("Parent"), the
above-described shares (the "Shares") of common stock, par value U.S. $0.01 per
share, of Brylane Inc., a Delaware corporation (the "Company"), at U.S. $24.50
per Share, net to the seller in cash, without interest, upon the terms and
subject to the conditions set forth in the Offer to Purchase, dated March 16,
1999 (the "Offer to Purchase"), receipt of which is hereby acknowledged, and in
this Letter of Transmittal (which, together with the Offer to Purchase, each as
amended or supplemented from time to time, constitutes the "Offer").
 
Subject to and effective upon acceptance for payment of the Shares tendered
herewith in accordance with the terms and subject to the conditions of the
Offer, the undersigned hereby sells, assigns and transfers to, or upon the order
of, the Purchaser all right, title and interest in and to all of the Shares that
are being tendered hereby (and any and all other Shares or other securities
("Other Securities") or property issued or issuable in respect thereof on or
after March 16, 1999) and irrevocably appoints the Depositary the true and
lawful agent and attorney-in-fact of the undersigned with respect to such Shares
and Other Securities with full power of substitution (such power of attorney
being deemed to be an irrevocable power coupled with an interest), to (i)
deliver certificates for such Shares (and any such Other Securities), or
transfer ownership of such Shares (and any such Other Securities) on the account
books maintained by DTC, together in any such case with all accompanying
evidences of transfer and authenticity, to or upon the order of Purchaser, upon
receipt by the Depositary, as the undersigned's agent, of the purchase price
(adjusted, if appropriate, as provided in the Offer to Purchase), (ii) present
such Shares and any such Other Securities for transfer on the books of the
Company and (iii) receive all benefits and otherwise exercise all rights of
beneficial ownership of such Shares and any such Other Securities, all in
accordance with the terms and subject to the conditions of the Offer.
 
The undersigned hereby irrevocably appoints each designee of Purchaser as
attorney and proxy of the undersigned, each with full power of substitution, to
exercise such voting and other rights as each such attorney and proxy or his
substitute shall, in his sole discretion, deem proper, and otherwise act
(including pursuant to written consent) with respect to all of the Shares (and
any Other Securities) tendered hereby which have been accepted for payment by
Purchaser prior to the time of such vote or action, which the undersigned is
entitled to vote at any meeting of stockholders of the Company (whether annual
or special and whether or not an adjourned meeting), or written consent in lieu
of such meeting, or otherwise. This proxy is coupled with an interest in the
Shares (and any Other Securities) tendered hereby and is irrevocable and is
granted in consideration of, and is effective upon, the acceptance for payment
of such Shares (and any Other Securities) by Purchaser in accordance with the
terms of the Offer. Such acceptance for payment shall revoke all prior proxies
granted by the undersigned with respect to such Shares (and any Other
Securities) and no subsequent proxies may be given (and if given will be deemed
not to be effective) with respect thereto by the undersigned. Purchaser reserves
the right to require that, in order for Shares (and any Other Securities) to be
deemed validly tendered, immediately upon Purchaser's acceptance for payment of
such Shares (and any Other Securities), Purchaser is able to exercise full
voting and other rights of a record holder or beneficial holder, including
rights in respect of acting by written consent, with respect to such Shares (and
any Other Securities).
 
The undersigned hereby represents and warrants that the undersigned has full
power and authority to tender, sell, assign and transfer the Shares (and any
Other Securities) tendered hereby, and that when the same are accepted for
payment by Purchaser, Purchaser will acquire good, marketable and unencumbered
title thereto, free and clear of all liens, restrictions, charges and
encumbrances, and the same will not be subject to any adverse claim. The
undersigned, upon request, will execute and deliver any signature guarantees or
additional documents deemed by the Depositary or Purchaser to be necessary or
desirable to complete the sale, assignment and transfer of the Shares (and any
Other Securities) tendered hereby. In addition, the undersigned shall promptly
remit and transfer to the Depositary for the account of Purchaser any such Other
Securities issued to the undersigned on or after March 16, 1999, in respect of
the Shares tendered hereby, accompanied by appropriate documentation of
transfer, and pending such remittance or appropriate assurance thereof,
Purchaser shall be entitled to all rights and privileges as owner of any such
Other Securities and may withhold the entire purchase price or deduct from the
purchase price the amount or value thereof, as determined by Purchaser in its
sole discretion.
 
All authority herein conferred or agreed to be conferred shall survive the death
or incapacity of the undersigned, and any obligation of the undersigned
hereunder shall be binding upon the successors, assigns, heirs, executors,
administrators and legal representatives of the undersigned. Except as stated in
the Offer to Purchase or otherwise required by applicable law, this tender is
irrevocable.
<PAGE>   4
 
Tenders of Shares made pursuant to the Offer may be withdrawn at any time prior
to the Expiration Date. Thereafter, such tenders are irrevocable except that
they may be withdrawn after May 14, 1999, unless theretofore accepted for
payment as provided in the Offer to Purchase. See Section 4 of the Offer to
Purchase.
 
The undersigned understands that tenders of Shares pursuant to any one of the
procedures described in Section 3 of the Offer to Purchase and in the
instructions hereto will constitute a binding agreement between the undersigned
and Purchaser upon the terms and subject to the conditions of the Offer. The
undersigned recognizes that under certain circumstances set forth in the Offer
to Purchase, Purchaser may not be required to accept for payment any of the
Shares tendered hereby.
 
Unless otherwise indicated herein under "Special Payment Instructions," please
issue the check for the purchase price and/ or return any certificates for
Shares not tendered or not accepted for payment in the name(s) of the registered
holder(s) appearing under "Description of Shares Tendered." Similarly, unless
otherwise indicated under "Special Delivery Instructions," please mail the check
for the purchase price and/or return any certificates for Shares not tendered or
accepted for payment (and accompanying documents, as appropriate) to the
address(es) of the registered holder(s) appearing under "Description of Shares
Tendered." In the event that both the Special Delivery Instructions and the
Special Payment Instructions are completed, please issue the check for the
purchase price and/or return any certificates for Shares not purchased (together
with accompanying documents as appropriate) in the name(s) of, and deliver said
check and/or return such certificates to, the person or persons so indicated.
Stockholders tendering Shares by book-entry transfer may request that any Shares
not accepted for payment be returned by crediting such account maintained at DTC
as such stockholder may designate by making an appropriate entry under "Special
Payment Instructions." The undersigned recognizes that the Purchaser has no
obligation pursuant to the Special Payment Instructions to transfer any Shares
from the name of the registered holder(s) thereof if Purchaser does not accept
for payment any of the Shares so tendered.
<PAGE>   5
 
          ------------------------------------------------------------
 
                          SPECIAL PAYMENT INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 5, 6 AND 7)
 
        To be completed ONLY if certificates for Shares not tendered or not
   purchased and/or the check for the purchase price of Shares purchased are
   to be issued in the name of someone other than the undersigned.
 
   Issue:  [ ] Check  [ ] Certificate(s) to:
 
   Name
   -----------------------------------------------------
                                    (PLEASE PRINT)
 
   Address
   ---------------------------------------------------
 
          ------------------------------------------------------------
                               (INCLUDE ZIP CODE)
 
          ------------------------------------------------------------
                 (TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER)
 
                   (See Substitute Form W-9 Included Herein)
          ------------------------------------------------------------
          ------------------------------------------------------------
 
                         SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 5 AND 7)
 
        To be completed ONLY if certificates for Shares not tendered or not
   purchased and/or the check for the purchase price of Shares purchased are
   to be sent to someone other than the undersigned or to the undersigned at
   an address other than that appearing under "Description of Shares
   Tendered."
 
   Issue:  [ ] Check  [ ] Certificate(s) to:
 
   Name
   -----------------------------------------------------
                                    (PLEASE PRINT)
 
   Address
   ---------------------------------------------------
 
          ------------------------------------------------------------
                               (INCLUDE ZIP CODE)
 
          ------------------------------------------------------------
                 (TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER)
 
                   (See Substitute Form W-9 Included Herein)
          ------------------------------------------------------------
<PAGE>   6
 
                             STOCKHOLDERS SIGN HERE
              (ALSO COMPLETE SUBSTITUTE FORM W-9 ON REVERSE SIDE)
ARROW ---------------------------------------------------------------------ARROW
ARROW ---------------------------------------------------------------------ARROW
                           (SIGNATURE(S) OF OWNER(S))
 
Dated
- --------------------------- , 1999
 
(Must be signed by registered holder(s) exactly as name(s) appear(s) on share
certificate(s) or on a security position listing or by person(s) authorized to
become registered holder(s) by certificates and documents transmitted herewith.
If signature is by trustee, executor, administrator, guardian, attorney-in-fact,
agent, officer of a corporation or any other person acting in a fiduciary or
representative capacity, please provide the following information. See
Instruction 5.)
 
Name(s)-------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Capacity (full title)
             -------------------------------------------------------------------
 
Address-------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
                                                      (INCLUDE ZIP CODE)
 
Area Code and Telephone Number (       )
                                ------------------------------------------------
 
Tax Identification or
Social Security Number
                 ---------------------------------------------------------------
                        (SEE SUBSTITUTE FORM W-9 BELOW)
 
                            GUARANTEE OF SIGNATURES
                   (IF REQUIRED -- SEE INSTRUCTIONS 1 AND 5)
 
Authorized Signature
               -----------------------------------------------------------------
 
Name ---------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)
Name of Firm
          ----------------------------------------------------------------------
 
Address-------------------------------------------------------------------------
                                                      (INCLUDE ZIP CODE)
 
Area Code and Telephone Number (       )
                                ------------------------------------------------
 
Dated
- --------------------------- , 1999
<PAGE>   7
 
                                  INSTRUCTIONS
 
             FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER
 
1.  GUARANTEE OF SIGNATURES.  Signatures on all Letters of Transmittal must be
guaranteed by a recognized member of a Medallion Signature Guarantee Program
(each of the foregoing being referred to as an "Eligible Institution"), unless
(i) this Letter of Transmittal is signed by the registered holder(s) of Shares
(which term, for the purposes of this document, shall include any participant in
DTC whose name appears on a security position listing as the owner of Shares)
and such holder(s) has (have) not completed either the box entitled "Special
Delivery Instructions" or the box entitled "Special Payment Instructions" on
this Letter of Transmittal or (ii) such Shares are tendered for the account of
an Eligible Institution. See Instruction 5.
 
2.  DELIVERY OF LETTER OF TRANSMITTAL AND CERTIFICATES GUARANTEED DELIVERY
PROCEDURES.  This Letter of Transmittal is to be completed by stockholders
either if certificates for Shares are to be forwarded herewith or if a tender of
Shares is to be made pursuant to the procedures for delivery by book-entry
transfer set forth in Section 3 of the Offer to Purchase. Certificates for all
physically tendered Shares, or confirmation ("Book-Entry Confirmation") of any
book-entry transfer into the Depositary's account at DTC of Shares delivered by
book-entry transfer as well as a properly completed and duly executed Letter of
Transmittal, must be received by the Depositary, at one of the addresses set
forth herein prior to the Expiration Date (as defined in Section 1 of the Offer
to Purchase). Stockholders whose certificates are not immediately available or
who cannot deliver their certificates and all other required documents to the
Depositary prior to the Expiration Date or who cannot comply with the book-entry
transfer procedures on a timely basis may tender their Shares by properly
completing and duly executing a Notice of Guaranteed Delivery pursuant to the
guaranteed delivery procedure set forth in Section 3 of the Offer to Purchase.
Pursuant to such procedure, (i) such tender must be made by or through an
Eligible Institution, (ii) a properly completed and duly executed Notice of
Guaranteed Delivery, substantially in the form provided by Purchaser, must be
received by the Depositary (as provided in (iii) below) prior to the Expiration
Date and (iii) the certificates for all physically tendered Shares (or
Book-Entry Confirmation with respect to such Shares), as well as a properly
completed and duly executed Letter of Transmittal (or a manually signed
facsimile thereof) with any required signature guarantees and any other
documents required by this Letter of Transmittal, must be received by the
Depositary within three (3) Trading Days (as defined in the Offer to Purchase)
after the date of execution of such Notice of Guaranteed Delivery, all as
provided in Section 3 of the Offer to Purchase.
 
THE METHOD OF DELIVERY OF THIS LETTER OF TRANSMITTAL, CERTIFICATES FOR SHARES
AND ALL OTHER REQUIRED DOCUMENTS, INCLUDING DELIVERY THROUGH DTC, IS AT THE
OPTION AND RISK OF THE TENDERING STOCKHOLDER AND THE DELIVERY WILL BE DEEMED
MADE ONLY WHEN ACTUALLY RECEIVED BY THE DEPOSITARY. IF DELIVERY IS BY MAIL, IT
IS RECOMMENDED THAT SUCH CERTIFICATES AND DOCUMENTS BE SENT BY REGISTERED MAIL,
PROPERLY INSURED, WITH RETURN RECEIPT REQUESTED. IN ALL CASES SUFFICIENT TIME
SHOULD BE ALLOWED TO INSURE TIMELY DELIVERY.
 
No alternative, conditional or contingent tenders will be accepted and no
fractional Shares will be purchased. All tendering stockholders, by execution of
this Letter of Transmittal (or manually signed facsimile thereof), waive any
right to receive any notice of the acceptance of their Shares for payment.
 
3.  INADEQUATE SPACE.  If the space provided herein is inadequate, the
certificate number and/or the number of Shares should be listed on a separate
signed schedule attached hereto.
 
4.  PARTIAL TENDERS.  (Not applicable to stockholders who tender by book-entry
transfer.) If fewer than all the Shares evidenced by any certificate submitted
are to be tendered, fill in the number of Shares which are to be tendered in the
box entitled "Number of Shares Tendered." In such case, new certificate(s) for
the remainder of the Shares that were evidenced by the old certificate(s) will
be sent to the registered holder, unless otherwise provided in the appropriate
box on this Letter of Transmittal, as soon as practicable after the Expiration
Date. All Shares represented by certificates delivered to the Depositary will be
deemed to have been tendered unless otherwise indicated.
 
5.  SIGNATURES ON LETTER OF TRANSMITTAL; STOCK POWERS AND ENDORSEMENTS.  If this
Letter of Transmittal is signed by the registered holder(s) of the Shares
tendered hereby, the signature(s) must correspond exactly with the name(s) as
written on the face of the certificate(s) without alteration, enlargement or any
change whatsoever.
 
If any of the Shares tendered hereby are held of record by two or more persons,
all such persons must sign this Letter of Transmittal.
 
If any tendered Shares are registered in different names on several
certificates, it will be necessary to complete, sign and submit as many separate
Letters of Transmittal as there are different registrations of certificates.
 
If this Letter of Transmittal or any certificates or stock powers are signed by
a trustee, executor, administrator, guardian, attorney-in-fact, agent, officer
of a corporation or any person acting in a fiduciary or representative capacity,
such person should so indicate when signing, and proper evidence satisfactory to
the Purchaser of such person's authority so to act must be submitted.
<PAGE>   8
 
If this Letter of Transmittal is signed by the registered holder(s) of the
Shares evidenced by certificates listed and transmitted hereby, no endorsements
of certificates or separate stock powers are required unless payment is to be
made to or certificates for Shares not tendered or purchased are to be issued in
the name of a person other than the registered holder(s). Signatures on such
certificates or stock powers must be guaranteed by an Eligible Institution.
 
If this Letter of Transmittal is signed by a person other than the registered
holder(s) of the Shares, evidenced by certificates listed and transmitted
hereby, the certificates must be endorsed or accompanied by appropriate stock
powers, in either case signed exactly as the name or names of the registered
holder or holders appear on the certificates. Signatures on such certificates or
stock powers must be guaranteed by an Eligible Institution.
 
6.  STOCK TRANSFER TAXES.  Except as set forth in this Instruction 6, Purchaser
will pay or cause to be paid any stock transfer taxes with respect to the
transfer and sale of Shares to it or its order pursuant to the Offer. If,
however, payment of the purchase price is to be made to, or if certificates for
Shares not tendered or purchased are to be registered in the name of, any person
other than the registered holder(s), or if certificates for tendered shares are
registered in the name of any person other than the person(s) signing this
Letter of Transmittal, the amount of any share transfer taxes (whether imposed
on the registered holder(s) or such other person) payable on account of the
transfer to such person will be deducted from the purchase price unless
satisfactory evidence of the payment of such taxes or exemption therefrom is
submitted.
 
EXCEPT AS PROVIDED IN THIS INSTRUCTION 6, IT WILL NOT BE NECESSARY FOR TRANSFER
TAX STAMPS TO BE AFFIXED TO THE CERTIFICATE(S) LISTED IN THIS LETTER OF
TRANSMITTAL.
 
7.  SPECIAL PAYMENT AND DELIVERY INSTRUCTIONS.  If the check is to be issued in
the name of and/or certificates for Shares not tendered or not purchased are to
be returned to a person other than signer of this Letter of Transmittal or if a
check is to be sent and/or such certificates are to be returned to someone other
than the signer above, the appropriate boxes on this Letter of Transmittal
should be completed. Stockholders tendering Shares by book-entry transfer may
request that Shares not purchased be credited to such account maintained at DTC
as such stockholder may designate under "Special Delivery Instructions." If no
such instructions are given, any such Share not purchased will be returned by
crediting the account at DTC.
 
8.  REQUEST FOR ASSISTANCE OR ADDITIONAL COPIES.  Requests for assistance may be
directed to, or additional copies of the Offer to Purchase and this Letter of
Transmittal may be obtained from, the Information Agent or Dealer Manager at the
telephone numbers and addresses set forth below. Stockholders may also contact
their broker, dealer, commercial bank or trust company.
 
9.  WAIVER OF CONDITIONS.  Except as otherwise provided in the Offer to
Purchase, Purchaser reserves the right in its sole discretion to waive in whole
or in part at any time or from time to time any of the specified conditions of
the Offer or any defect or irregularity in tender with regard to any Shares
tendered.
 
10.  31% BACKUP WITHHOLDING; SUBSTITUTE FORM W-9.  The tendering stockholder is
required to provide the Depositary with a correct Taxpayor Identification Number
("TIN"), generally the stockholder's social security or employer identification
number, on Substitute Form W-9, which is provided under "Important Tax
Information" below, and to certify whether he or she is subject to backup
withholding of federal income tax. If a tendering stockholder is subject to
backup withholding, he or she must cross out item (2) of the Certification Box
on Substitute Form W-9. Failure to provide the information on Substitute Form
W-9 may subject the tendering stockholder to 31% federal income tax withholding
on the payment of the purchase price. If the tendering stockholder has not been
issued a TIN and has applied for a number or intends to apply for a number in
the near future, he or she should write "Applied For" in the space provided for
the TIN in Part 1, sign and date the Substitute Form W-9 and sign and date the
Certificate of Awaiting Taxpayor Identification Number. If "Applied For" is
written in Part I and the Depositary is not provided with a TIN within 60 days,
the Depositary will withhold 31% of payments for surrendered Shares thereafter
until a TIN is provided to the Depositary.
 
11.  LOST, DESTROYED OR STOLEN CERTIFICATES.  If any certificate(s) representing
Shares has been lost, destroyed or stolen, the stockholder should promptly
notify the Depositary. The stockholder will then be instructed as to the steps
that must be taken in order to replace the certificate(s). This Letter of
Transmittal and related documents cannot be processed until the procedures for
replacing lost or destroyed certificates have been followed.
 
IMPORTANT: THIS LETTER OF TRANSMITTAL (OR A MANUALLY SIGNED FACSIMILE HEREOF)
TOGETHER WITH CERTIFICATES (OR BOOK-ENTRY CONFIRMATION) AND ALL OTHER REQUIRED
DOCUMENTS OR THE NOTICE OF GUARANTEED DELIVERY MUST BE RECEIVED BY THE
DEPOSITARY ON OR PRIOR TO THE EXPIRATION DATE (AS DEFINED IN THE OFFER TO
PURCHASE).
<PAGE>   9
 
                           IMPORTANT TAX INFORMATION
 
Under federal tax law, a stockholder whose tendered Shares are accepted for
payment is required to provide the Depositary (as payor) with such stockholder's
correct TIN on Substitute Form W-9 below. If such stockholder is an individual,
the TIN is his or her Social Security Number. If the Depositary is not provided
with the correct TIN or an adequate basis for exemption, the stockholder may be
subject to a $50 penalty imposed by the Internal Revenue Service. In addition,
payments that are made to such stockholder with respect to Shares purchased
pursuant to the Offer may be subject to backup withholding in an amount equal to
31% of the gross proceeds resulting from the Offer.
 
Certain stockholders (including, among others, all corporations and certain
foreign individuals) are not subject to these backup withholding and reporting
requirements. In order for a foreign individual to qualify as an exempt
recipient, that stockholder must submit an IRS Form W-8, signed under penalties
of perjury, attesting to that individual's exempt status. Such statements can be
obtained from the Depositary. See the enclosed Guidelines for Certification of
Taxpayor Identification Number on Substitute Form W-9 for additional
instructions.
 
If backup withholding applies, the Depositary is required to withhold 31% of any
payments made to the stockholder. Backup withholding is not an additional tax.
Rather, the tax liability of persons subject to backup withholding will be
reduced by the amount of tax withheld. If withholding results in an overpayment
of taxes, a refund may be obtained.
 
PURPOSE OF SUBSTITUTE FORM W-9
 
To prevent backup withholding on payments that are made to a stockholder with
respect to Shares purchased pursuant to the Offer, the stockholder is required
to notify the Depositary of his correct TIN by completing the Substitute Form
W-9 contained herein certifying that the TIN provided on the Substitute Form W-9
is correct (or that such stockholder is awaiting a TIN) and that (i) the
stockholder is exempt from backup withholding, (ii) the stockholder has not been
notified by the Internal Revenue Service that he or she is subject to backup
withholding as a result of failure to report all interest or dividends, or (iii)
the Internal Revenue Service has notified the stockholder that he or she is no
longer subject to backup withholding.
 
WHAT NUMBER TO GIVE THE DEPOSITARY
 
The stockholder is required to give the Depositary the social security number or
employer identification number of the record owner of the Shares. If the Shares
are in more than one name or are not in the name of the actual owner, consult
the enclosed Guidelines for Certification of Taxpayor Identification Number on
Substitute Form W-9 for additional guidance on which number to report. Tendering
stockholders who have not been issued a TIN and have applied for a number or
intend to apply for a number in the near future should refer to Instruction 10.
<PAGE>   10
 
               PAYOR'S NAME: CHASEMELLON SHAREHOLDER SERVICES LLC
 
<TABLE>
<S>                                <C>                                           <C>
- ------------------------------------------------------------------------------------------------------------------------
 
SUBSTITUTE                          PART I -- PLEASE PROVIDE YOUR TIN IN THE BOX  --------------------------------------
FORM W-9                            AT RIGHT AND CERTIFY BY SIGNING AND DATING    SOCIAL SECURITY NUMBER
DEPARTMENT OF THE TREASURY          BELOW.                                        OR----------------------------------
INTERNAL REVENUE SERVICE                                                              EMPLOYER IDENTIFICATION NUMBER
                                                                                  (If awaiting TIN write "Applied For")
                                   ------------------------------------------------------------------------------------
Payor's Request for                 PART II -- For Payees not subject to backup withholding, see the enclosed Guidelines
Taxpayor Identification             for Certification of Taxpayor Identification Number on Substitute Form W-9 and
Number ("TIN")                      complete as instructed therein by writing "EXEMPT" here.
- ------------------------------------------------------------------------------------------------------------------------
 CERTIFICATION -- Under the penalties of perjury, I certify that:
 (1) The number shown on this form is my correct Taxpayor Identification Number (or a Taxpayor Identification Number has
     not been issued to me) and either (a) I have mailed or delivered an application to receive a Taxpayor
     Identification Number to the appropriate Internal Revenue Service ("IRS") or Social Security Administration office
     or (b) I intend to mail or deliver an application in the near future (I understand that if I do not provide a
     Taxpayor Identification Number within sixty (60) days, 31% of all reportable payments made to me thereafter will be
     withheld until I provide a number); and
 (2) I am not subject to backup withholding either because I am exempt from backup withholding, I have not been notified
     by the IRS that I am subject to backup withholding as a result of a failure to report all interest or dividends, or
     the IRS has notified me that I am no longer subject to backup withholding.
- ------------------------------------------------------------------------------------------------------------------------
 CERTIFICATION INSTRUCTIONS -- You must cross out item (2) above if you have been notified by the IRS that you are
 subject to backup withholding because of underreporting interest or dividends on your tax return. However, if after
 being notified by the IRS that you were subject to backup withholding you received another notification from the IRS
 that you are no longer subject to backup withholding, do not cross out item (2). (Also see instructions in the enclosed
 Guidelines.)
- ------------------------------------------------------------------------------------------------------------------------
 SIGNATURE ------------------------------ DATE ------------- , 1999
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP WITHHOLDING
      OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE OFFER. PLEASE REVIEW
      THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYOR IDENTIFICATION
      NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.
 
      YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU WROTE "APPLIED FOR" IN
      PART I OF SUBSTITUTE FORM W-9.
 
             CERTIFICATE OF AWAITING TAXPAYOR IDENTIFICATION NUMBER
 
I certify under penalties of perjury that a taxpayor identification number has
not been issued to me, and either (i) I have mailed or delivered an application
to receive a taxpayor identification number to the appropriate Internal Revenue
Service Center or Social Security Administration Office or (ii) I intend to mail
or deliver an application in the near future. I understand that if I do not
provide a taxpayor identification number within sixty (60) days, 31% of all
reportable payments made to me thereafter will be withheld until I provide a
number.
 
Signature(s): ------------------------------ Dated: ------------- , 1999
<PAGE>   11
 
If you have any questions regarding the Offer, please contact the Information
Agent or the Dealer Manager:
 
                    The Information Agent for the Offer is:
 
                           [MACKENZIE PARTNERS LOGO]
                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (Call Collect)
                                       or
                         CALL TOLL FREE (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                           [J.P. MORGAN & CO. LOGO] 
                                 60 Wall Street
                                 Mail Stop 2860
                            New York, New York 10260
                                 (212) 648-3509
                                       or
                         CALL TOLL-FREE (877) 874-2781

<PAGE>   1
                                                                 Exhibit (a)(3)

                         NOTICE OF GUARANTEED DELIVERY
 
                                      FOR
 
                        TENDER OF SHARES OF COMMON STOCK
 
                                       OF
 
                                  BRYLANE INC.
 
This form, or a form substantially equivalent to this form, must be used to
accept the Offer (as defined below) if the certificates representing shares of
common stock, par value $0.01 per share of Brylane Inc., a Delaware corporation
(the "Company"), are not immediately available or if the procedure for
book-entry transfer cannot be completed on a timely basis or if time will not
permit all required documents to reach ChaseMellon Shareholder Services LLC (the
"Depositary") at or prior to the Expiration Date (as defined in Section 1 of the
Offer to Purchase). Such form may be delivered by hand, transmitted by facsimile
transmission or mailed to the Depositary. See Section 3 of the Offer to
Purchase.
 
                        The Depositary for the Offer is:
 
                      CHASEMELLON SHAREHOLDER SERVICES LLC
 
<TABLE>
<S>                                <C>                                <C>
             By Mail:                           By Hand:                    By Overnight Courier:
       Post Office Box 3301            120 Broadway -- 13th Floor             85 Challenger Road
    South Hackensack, NJ 07606             New York, NY 10271               Mail Drop Reorg. Dept.
 Attn: Reorganization Department    Attn: Reorganization Department       Ridgefield Park, NJ 07660
</TABLE>
 
                     Facsimile Transmission: (201) 296-4293
    Confirmation of Facsimile Transmission by Telephone Only: (201) 296-4860
 
DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS SET
FORTH ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN
AS LISTED ABOVE, WILL NOT CONSTITUTE A VALID DELIVERY.
 
This Notice of Guaranteed Delivery is not to be used to guarantee signatures. If
a signature on a Letter of Transmittal is required to be guaranteed by an
"Eligible Institution" under the instructions thereto, such signature guarantee
must appear in the applicable space provided in the signature box on the Letter
of Transmittal.
 
              The Guarantee on the Reserve Side Must Be Completed
<PAGE>   2
 
Ladies and Gentlemen:
 
The undersigned hereby tenders to Buttons Acquisition Corporation, a Delaware
corporation and an indirect wholly owned subsidiary of Pinault-Printemps-Redoute
S.A., a French societe anonyme, upon the terms and subject to the conditions set
forth in the Offer to Purchase dated March 16, 1999 (the "Offer to Purchase")
and the related Letter of Transmittal (which together with the Offer to
Purchase, each as amended or supplemented from time to time, constitute the
"Offer"), receipt of which is hereby acknowledged, the number of shares of
common stock, par value $0.01 per share, of Brylane Inc. ("Shares") indicated
below pursuant to the guaranteed delivery procedure set forth in Section 3 of
the Offer to Purchase.
 
          ------------------------------------------------------------
 
   Number of Shares:
   ----------------------------------------
 
   Share Certificate Numbers (if available):
 
   ------------------------------------------------------------
 
   ------------------------------------------------------------
 
   If Shares will be delivered by book-entry transfer at the Depository Trust
   Company, check box: [ ]
 
   Account
   Number
   --------------------------------------------------
 
- ------------------------------------------------------------
          ------------------------------------------------------------
 
   Name(s) of Record Holder(s):
 
   ------------------------------------------------------------
 
   ------------------------------------------------------------
                              PLEASE TYPE OR PRINT
   Address(es)
   ------------------------------------------------
 
   ------------------------------------------------------------
 
   ------------------------------------------------------------
                                                                     ZIP CODE
   Area Code and Telephone Number:
 
   ------------------------------------------------------------
 
   ------------------------------------------------------------
 
   ------------------------------------------------------------
                                  SIGNATURE(S)
 
   Dated:
   ----------------------------------------------, 1999
- ------------------------------------------------------------
<PAGE>   3
 
                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
The undersigned, a recognized member of a Medallion Signature Guarantee Program
or any other "eligible guarantor institution" as defined in Rule 17Ad-15 under
the Securities Exchange Act of 1934, as amended (each, an "Eligible
Institution"), hereby (a) represents that the above named person (i) "own(s)"
the Shares tendered hereby within the meaning of Rule 14e-4 under the Securities
Exchange Act of 1934, as amended ("Rule 14e-4"), (b) represents that such tender
of Shares complies with Rule 14e-4 and (c) guarantees that either the
certificates representing the Shares tendered hereby in proper form for
transfer, or timely confirmation of a book-entry transfer of such Shares into
the Depositary's account at The Depository Trust Company (pursuant to guaranteed
delivery procedures set forth in Section 3 of the Offer to Purchase), together
with a properly completed and duly executed Letter of Transmittal (or manually
signed facsimile thereof) or, in the case of book-entry, an Agent's Message (as
defined in the Offer to Purchase) with any required signature guarantees and any
other documents required by the Letter of Transmittal, will be received by the
Depositary at one of its addresses set forth above within three (3) trading days
(as defined in the Offer to Purchase) after the date of execution hereof.
 
THE ELIGIBLE INSTITUTION THAT COMPLETES THIS FORM MUST COMMUNICATE THE GUARANTEE
TO THE DEPOSITARY AND MUST DELIVER THE LETTER OF TRANSMITTAL, CERTIFICATES FOR
SHARES AND ANY OTHER REQUIRED DOCUMENTS TO THE DEPOSITARY WITHIN THE TIME PERIOD
SHOWN HEREIN. FAILURE TO DO SO COULD RESULT IN A FINANCIAL LOSS TO SUCH ELIGIBLE
INSTITUTION.
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                                                               <C>
 
  Name of Firm: -------------------------------------------       ---------------------------------------------------------
                                                                  AUTHORIZED SIGNATURE
  Address:
  -------------------------------------------------               Name:--------------------------------------------------
                                                                  PLEASE TYPE OR PRINT
- -----------------------------------------------------------
  ZIP CODE                                                        Title:
                                                                  ---------------------------------------------------
  Area Code and
  Telephone Number: --------------------------------------        Dated:-------------------------------------------, 1999
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
NOTE:  DO NOT SEND CERTIFICATES FOR SHARES WITH THIS NOTICE OF GUARANTEED
        DELIVERY. CERTIFICATES FOR SHARES ARE TO BE DELIVERED WITH THE LETTER OF
        TRANSMITTAL.

<PAGE>   1
                                                                 Exhibit (a)(4)

                           OFFER TO PURCHASE FOR CASH
 
                     ALL OUTSTANDING SHARES OF COMMON STOCK
 
                                       OF
 
                                  BRYLANE INC.
 
                                       AT
 
                              $24.50 NET PER SHARE
 
                                       BY
 
                        BUTTONS ACQUISITION CORPORATION
 
                          A WHOLLY OWNED SUBSIDIARY OF
 
                         PINAULT-PRINTEMPS-REDOUTE S.A.
 
         THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT,
  NEW YORK CITY TIME, ON MONDAY, APRIL 12, 1999 UNLESS THE OFFER IS EXTENDED.
 
                                                                  March 16, 1999
 
To Brokers, Dealers, Commercial Banks,
Trust Companies and Other Nominees:
 
We have been appointed by Buttons Acquisition Corporation, Inc., a Delaware
corporation (the "Purchaser"), and an indirect wholly owned subsidiary of
Pinault-Printemps-Redoute S.A., a French societe anonyme ("Parent"), to act as
Dealer Manager in connection with its offer to purchase all outstanding shares
(the "Shares") of common stock, par value $0.01 per share, of Brylane Inc., a
Delaware corporation (the "Company"), at $24.50 per Share, net to the seller in
cash, without interest thereon, upon the terms and subject to the conditions set
forth in Purchaser's Offer to Purchase, dated March 16, 1999 (the "Offer to
Purchase"), not beneficially owned by Parent, and the related Letter of
Transmittal (which, together with the Offer to Purchase, each as amended or
supplemented from time to time, constitute the "Offer"), copies of which are
enclosed herewith.
 
For your information and for forwarding to your clients for whose accounts you
hold Shares registered in your name or in the name of your nominee, we are
enclosing the following documents:
 
          1.  The Offer to Purchase;
 
          2.  The Letter of Transmittal for your use and for the information of
     your clients, together with Guidelines for Certification of Taxpayer
     Identification Number on Substitute Form W-9 providing information relating
     to backup federal income tax withholding;
 
          3.  The Notice of Guaranteed Delivery to be used to accept the Offer
     if the Shares and all other required documents cannot be delivered to the
     Depositary by the Expiration Date (as defined in the Offer to Purchase);
 
          4.  A printed form of letter which may be sent to your clients for
     whose accounts you hold Shares registered in your name or in the name of
     your nominee, with space provided for obtaining such clients' instructions
     with regard to the Offer;
 
          5.  A letter from the President and Chief Executive Officer of the
     Company accompanied by the Solicitation/ Recommendation Statement on
     Schedule 14D-9 issued by the Company; and
 
          6.  A return envelope addressed to ChaseMellon Shareholder Services
     LLC as the Depositary (the "Depositary").
<PAGE>   2
 
Upon the terms and subject to the conditions of the Offer (including, if the
Offer is extended or amended, the terms and conditions of any such extension or
amendment), Purchaser will be deemed to have accepted for payment, and will pay
for, all Shares validly tendered and not properly withdrawn by the Expiration
Date if, as and when Purchaser gives oral or written notice to the Depositary of
Purchaser's acceptance of the tender of such Shares for payment pursuant to the
Offer. Payment for Shares purchased pursuant to the Offer will be made only
after timely receipt by the Depositary of certificates for such Shares (or
confirmation of a book-entry transfer of such Shares into the Depositary's
account at DTC (as defined in the Offer to Purchase)), a properly completed and
duly executed Letter of Transmittal (or manually signed facsimile thereof)
(unless, in the case of a book-entry transfer, an Agent's Message (as defined in
the Offer to Purchase) is utilized) and any other documents required by the
Letter of Transmittal.
 
The Board of Directors of the Company, based upon, among other things, the
unanimous recommendation of a committee of the Board of Directors comprised of
three independent directors, has unanimously determined that each of the Offer
and the Merger (as defined herein) is fair to, and in the best interests of, the
stockholders of the Company (other than Purchase and Parent) and has approved
the Offer, the Merger and the other transactions contemplated by the Merger
Agreement (as defined below) and recommends that stockholders of the Company
accept the Offer and tender their Shares pursuant to the Offer.
 
The Offer is being made pursuant to the Agreement and Plan of Merger, dated as
of March 10, 1999, by and among, Parent, Purchaser and the Company (the "Merger
Agreement"), which provides that subsequent to the consummation of the Offer,
Purchaser will merge with and into the Company (the "Merger"). At the effective
time of the Merger (the "Effective Time"), each Share issued and outstanding
immediately prior to the Effective Time (other than Shares held by Purchaser or
any wholly owned subsidiary of Purchaser, Shares held in the treasury of the
Company and Shares, if any, held by stockholders who have perfected their
dissenters rights under Section 262 of the Delaware General Corporation Law)
will be converted in the right to receive $24.50 in cash, without interest
thereon, or any higher price paid in the Offer.
 
The Offer is conditioned upon, among other things, there being validly tendered
and not properly withdrawn prior to the expiration of the Offer, that number of
Shares which, when aggregated with the Shares currently beneficially owned by
Parent represent at least 90% of the total number of outstanding Shares, on a
fully diluted basis, on the date of purchase, provided, that if the Offer is
extended past its initial expiration, Purchaser may accept for payment or pay
for tendered Shares which, when aggregated with the Shares currently
beneficially owned by Parent, represent at least 75% of the total number of
outstanding Shares, on a fully diluted basis, on the date of purchase.
 
In order to accept the Offer, a duly executed and properly completed Letter of
Transmittal (or manually signed facsimile thereof), with any required signature
guarantees and any other documents required by the Letter of Transmittal, should
be sent to the Depositary, and either certificates representing the tendered
Shares should be delivered or such Shares must be delivered to the Depositary
pursuant to the procedures for book entry transfers, all in accordance with the
instructions set forth in the Letter of Transmittal and the Offer to Purchase.
 
If holders of Shares wish to tender their Shares, but it is impracticable for
them to deliver their certificates on or prior to the Expiration Date or to
comply with the book-entry transfer procedures on a timely basis, a tender may
be effected by following the guaranteed delivery procedures specified in Section
3 of the Offer to Purchase.
 
Purchaser will not pay any fees or commissions to any broker, dealer or other
person (other than the Dealer Manager, the Information Agent and the Depositary
as described in the Offer to Purchase) in connection with the solicitation of
tenders of Shares pursuant to the Offer. Purchaser will, however, upon request,
reimburse brokers, dealers, commercial banks and trust companies for customary
mailing and handling expenses incurred by them in forwarding materials to their
customers. Purchaser will pay all stock transfer taxes applicable to its
purchase of Shares pursuant to the Offer, subject to Instruction 6 of the Letter
of Transmittal.
 
YOUR PROMPT ACTION IS REQUESTED. WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY
AS POSSIBLE. THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW
YORK CITY TIME, ON MONDAY, APRIL 12, 1999, UNLESS THE OFFER IS EXTENDED.
<PAGE>   3
 
Any inquiries you may have with respect to the Offer should be addressed to, and
additional copies of the enclosed materials may be obtained from, the
Information Agent or the undersigned at the addresses and telephone numbers set
forth on the back cover page of the Offer to Purchase.
 
                                         Very truly yours,
 
                                         J.P. Morgan Securities Inc.
 
NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU OR
ANY PERSON AS AN AGENT OF PARENT, PURCHASER, THE COMPANY, ANY AFFILIATE OF THE
COMPANY, THE DEALER MANAGER, THE INFORMATION AGENT OR THE DEPOSITARY, OR
AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY STATEMENT ON
BEHALF OF ANY OF THEM IN CONNECTION WITH THE OFFER OTHER THAN THE DOCUMENTS
ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.

<PAGE>   1
                                                                 Exhibit (a)(5)

                           OFFER TO PURCHASE FOR CASH
 
                     ALL OUTSTANDING SHARES OF COMMON STOCK
 
                                       OF
 
                                  BRYLANE INC.
 
                                       AT
 
                              $24.50 NET PER SHARE
 
                                       BY
 
                        BUTTONS ACQUISITION CORPORATION
 
                          A WHOLLY OWNED SUBSIDIARY OF
 
                         PINAULT-PRINTEMPS-REDOUTE S.A.
 
         THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT,
NEW YORK CITY TIME, ON MONDAY, APRIL 12, 1999 UNLESS THE OFFER IS EXTENDED.
 
                                                                  March 16, 1999
 
To Our Clients:
 
Enclosed for your consideration is an Offer to Purchase, dated March 16, 1999
(the "Offer to Purchase"), and the related Letter of Transmittal relating to the
offer by Buttons Acquisition Corporation, a Delaware corporation ("Purchaser")
and an indirect wholly owned subsidiary of Pinault-Printemps-Redoute S.A., a
French societe anonyme ("Parent"), to purchase all of the outstanding shares of
common stock, par value $0.01 per share (the "Shares"), of Brylane Inc., a
Delaware corporation (the "Company"), not beneficially owned by Purchaser at a
purchase price of $24.50 per share, net to the seller in cash without interest
thereon, upon the terms and subject to the conditions set forth in the Offer to
Purchase and in the related Letter of Transmittal (which, together with the
Offer to Purchase, each as amended or supplemented from time to time, constitute
the "Offer"). Holders of Shares whose certificates for such Shares (the "Share
Certificates") are not immediately available or who cannot deliver their Share
Certificates and all other required documents to ChaseMellon Shareholder
Services LLC, the Depositary, prior to the Expiration Date (as defined in the
Offer to Purchase), or who cannot complete the procedures for book-entry
transfer on a timely basis, must tender their Shares according to the guaranteed
delivery procedures set forth in Section 3 of the Offer to Purchase.
 
THE MATERIAL IS BEING SENT TO YOU AS THE BENEFICIAL OWNER OF SHARES HELD BY US
FOR YOUR ACCOUNT BUT NOT REGISTERED IN YOUR NAME. WE ARE THE HOLDER OF RECORD OF
SHARES HELD BY US FOR YOUR ACCOUNT. A TENDER OF SUCH SHARES CAN BE MADE ONLY BY
US AS THE HOLDER OF RECORD AND PURSUANT TO YOUR INSTRUCTIONS. THE LETTER OF
TRANSMITTAL IS FURNISHED TO YOU FOR YOUR INFORMATION ONLY AND CANNOT BE USED BY
YOU TO TENDER SHARES HELD BY US FOR YOUR ACCOUNT.
 
We request instructions as to whether you wish to have us tender on your behalf
any or all of the Shares held by us for your account, upon the terms and subject
to the conditions set forth in the Offer.
 
Your attention is directed to the following:
 
          1.  The tender price is $24.50 per Share, net to the seller in cash,
     without interest thereon.
 
          2.  The Offer is made for all of the outstanding Shares not
     beneficially owned by Parent.
 
          3.  The Board of Directors of the Company, based upon, among other
     things, the unanimous recommendation of a committee of the Board of
     Directors comprised of three independent directors, has unanimously
     determined that each of the Offer and the Merger (as defined herein) is
     fair to, and in the best interests of, the stockholders of the Company
<PAGE>   2
 
     (other than Purchaser and Parent) and has approved the Offer, the Merger
     and the Merger Agreement (as defined below) and recommends that such
     stockholders accept the Offer and tender their Shares pursuant to the
     Offer.
 
          4.  The Offer is being made pursuant to the Agreement and Plan of
     Merger, dated as of March 10, 1999, by and among Parent, Purchaser and the
     Company (the "Merger Agreement"), which provides that subsequent to the
     consummation of the Offer, Purchaser will merge with and into the Company
     (the "Merger"). At the effective time of the Merger (the "Effective Time"),
     each Share issued and outstanding immediately prior to the Effective Time
     (other than Shares held by Purchaser or any wholly-owned subsidiary of
     Purchaser, Shares held in the treasury of the Company and Shares, if any,
     held by stockholders who have perfected their dissenters rights under
     Section 262 of the Delaware General Corporation Law) will be converted into
     the right to receive $24.50 in cash, without interest thereon, or any
     higher price paid in the Offer.
 
          5.  The Offer is conditioned upon, among other things, there being
     validly tendered and not properly withdrawn prior to the expiration of the
     Offer, that number of Shares which, when aggregated with the Shares
     currently beneficially owned by Parent, represent at least 90% of the total
     number of outstanding Shares, on a fully diluted basis, on the date of
     purchase; provided, that if the Offer is extended past its initial
     expiration date of April 12, 1999, Purchaser may, but is not required to,
     accept for payment or pay for tendered Shares which, when aggregated with
     the Shares currently beneficially owned by Parent, represent at least 75%
     of the total number of outstanding shares of Common Stock, on a fully
     diluted basis, on the date of purchase.
 
          6.  The Offer and withdrawal rights will expire at 12:00 midnight, New
     York City time, on April 12, 1999, unless the Offer is extended.
 
          7.  Tendering stockholders will not be obligated to pay brokerage fees
     or commissions or, except as set forth in Instruction 6 of the Letter of
     Transmittal, stock transfer taxes on the transfer of Shares pursuant to the
     Offer.
 
The Offer is being made solely by the Offer to Purchase and the related Letter
of Transmittal and is being made to all holders of Shares (other than Parent or
Purchaser). Purchaser is not aware of any state where the making of the Offer is
prohibited by administrative or judicial action pursuant to any valid state
statute. If Purchaser becomes aware of any valid state statute prohibiting the
making of the Offer or the acceptance of Shares pursuant thereto, Purchaser will
make a good faith effort to comply with any such state statute. If, after such
good faith effort, Purchaser cannot comply with such state statute, the Offer
will not be made to, nor will tenders be accepted from or on behalf of, the
holders of Shares in such state. In any jurisdiction where the securities, blue
sky or other laws require the Offer to be made by a licensed broker or dealer,
the Offer shall be deemed to be made on behalf of Purchaser by J.P. Morgan
Securities Inc., the Dealer Manager for the Offer, or one or more registered
brokers or dealers that are licensed under the laws of such jurisdiction.
 
If you wish to have us tender any or all of the Shares held by us for your
account, please instruct us by completing, executing and returning to us the
instruction form contained in this letter. If you authorize a tender of your
Shares, all such Shares will be tendered unless otherwise specified in the
instruction form. YOUR INSTRUCTIONS SHOULD BE FORWARDED TO US IN AMPLE TIME TO
PERMIT US TO SUBMIT A TENDER ON YOUR BEHALF PRIOR TO THE EXPIRATION OF THE
OFFER.
<PAGE>   3
 
      INSTRUCTIONS WITH RESPECT TO THE EXCHANGE OFFER TO PURCHASE FOR CASH
                     ALL OUTSTANDING SHARES OF COMMON STOCK
                                       OF
 
                                  BRYLANE INC.
                                       BY
 
                        BUTTONS ACQUISITION CORPORATION
 
The undersigned acknowledge(s) receipt of your letter enclosing the Offer to
Purchase, dated March 16, 1999 (the "Offer to Purchase"), and the related Letter
of Transmittal pursuant to an offer by Buttons Acquisition Corporation, a
Delaware corporation and an indirect wholly owned subsidiary of
Pinault-Printemps-Redoute S.A., a French societe anonyme, to purchase all
outstanding shares of common stock, par value $0.01 per share (the "Shares"), of
Brylane Inc., a Delaware corporation, not beneficially owned by Parent, at a
purchase price of $24.50 per Share, net to the seller in cash without interest
thereon, upon the terms and subject to the conditions set forth in the Offer to
Purchase and the related Letter of Transmittal.
 
This will instruct you to tender the number of Shares indicated below (or, if no
number is indicated below, all Shares) which are held by you for the account of
the undersigned, upon the terms and subject to the conditions set forth in the
Offer to Purchase and in the related Letter of Transmittal furnished to the
undersigned.
 
<TABLE>
<S>                                                <C>
Number of Shares to Be Tendered*
- ---------------------------, Shares
 
Dated: ----------------------, 1999                                   SIGN HERE
 
                                                   -----------------------------------------------
 
                                                   -----------------------------------------------
                                                                    SIGNATURE(S)
 
                                                   -----------------------------------------------
 
                                                   -----------------------------------------------
                                                                PLEASE PRINT NAME(S)
 
                                                   -----------------------------------------------
                                                                       ADDRESS
 
                                                   -----------------------------------------------
                                                           AREA CODE AND TELEPHONE NUMBER
 
                                                   -----------------------------------------------
                                                    TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER
</TABLE>
 
- ---------------
* Unless otherwise indicated, it will be assumed that all of your Shares held by
  us for your account are to be tendered.

<PAGE>   1
                                                                 Exhibit (a)(6)

            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
 
GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER TO GIVE THE
PAYER.--Social Security number have nine digits separated by two hyphens: i.e.,
000-00-0000. Employer identification numbers have nine digits separated by only
one hyphen: i.e., 00-0000000. The table below will help determine the number to
give the payer.
 
<TABLE>
<C>  <S>                                 <C>
- ------------------------------------------------------------
                                         GIVE THE
              FOR THIS TYPE OF ACCOUNT:  SOCIAL SECURITY
                                         NUMBER OF--
- ------------------------------------------------------------
 
 1.  An individual's account             The individual
 2.  Two or more individuals (joint      The actual owner of
     account)                            the account or, if
                                         combined funds, any
                                         one of the
                                         individuals(1)
 3.  Husband and wife (joint account)    The actual owner of
                                         the account or, if
                                         joint funds, either
                                         person(1)
 4.  Custodian account of a minor        The minor(2)
     (Uniform Gift to Minors Act)
 5.  Adult and minor (joint account)     The adult or, if
                                         the minor is the
                                         only contributor,
                                         the minor(1)
 6.  Account in the name of guardian or  The ward, minor, or
     committee for a designated ward,    incompetent
     minor, or incompetent person        person(3)
 7.  a. The usual revocable savings      The
     trust account (grantor is also      grantor-trustee(1)
        trustee)
     b. So-called trust account that is  The actual owner(1)
        not a legal or valid trust
        under State law
 8.  Sole proprietorship account         The owner(4)
- ------------------------------------------------------------
- ------------------------------------------------------------
                                         GIVE THE EMPLOYER
              FOR THIS TYPE OF ACCOUNT:  IDENTIFICATION
                                         NUMBER OF--
- ------------------------------------------------------------
 
 9.  A valid trust, estate, or pension   Legal entity (Do
     trust                               not furnish the
                                         identifying number
                                         of the personal
                                         representative or
                                         trustee unless the
                                         legal entity itself
                                         is not designated
                                         in the account
                                         title.)(5)
10.  Corporate account                   The corporation
11.  Religious, charitable, or           The organization
     educational organization account
12.  Partnership account held in the     The partnership
     name of the business
13.  Association, club, or other tax-    The organization
     exempt organization
14.  A broker or registered nominee      The broker or
                                         nominee
15.  Account with the Department of      The public entity
     Agriculture in the name of a
     public entity (such as a State or
     local government, school district,
     or prison) that receives
     agricultural program payments
- ------------------------------------------------------------
</TABLE>
 
(1) List first and circle the name of the person whose number you furnish.
(2) Circle the minor's name and furnish the minor's social security number.
(3) Circle the ward's, minor's or incompetent person's name and furnish such
    person's social security number.
(4) Show the name of the owner.
(5) List first and circle the name of the legal trust, estate, or pension trust.
 
NOTE: If no name is circled when there is more than one name, the number will be
      considered to be that of the first name listed.
<PAGE>   2
 
            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
                                     PAGE 2
 
OBTAINING A NUMBER
If you don't have a taxpayer identification number or you do not know your
number, obtain Form SS-5, Application for a Social Security Number Card, or Form
SS-4, Application for Employer Identification Number, at the local office of the
Social Security Administration or the Internal Revenue Service and apply for a
number.
 
PAYEES EXEMPT FROM BACKUP WITHHOLDING
Payees specifically exempted from backup withholding on ALL payments include the
following:
- - A corporation.
- - A financial institution.
- - An organization exempt from tax under section 501(a), or an individual
  retirement plan.
- - The United States or any agency or instrumentality thereof.
- - A State, the District of Columbia, a possession of the United States, or any
  subdivision or instrumentality thereof.
- - A foreign government, a political subdivision of a foreign government, or any
  agency or instrumentality thereof.
- - An international organization or any agency or instrumentality thereof.
- - A registered dealer in securities or commodities registered in the U.S. or a
  possession of the U.S.
- - A real estate investment trust.
- - A common trust fund operated by a bank under section 584(a).
- - An exempt charitable remainder trust, or a non-exempt trust described in
  section 4947(a)(1).
- - An entity registered at all times under the Investment Company Act of 1940.
- - A foreign central bank of issue.
 
Payments of dividends and patronage dividends not generally subject to backup
withholding include the following:
- - Payments to nonresident aliens subject to withholding under section 1441.
- - Payments to partnerships not engaged in a trade or business in the U.S. and
  which have at least one nonresident partner.
- - Payments of patronage dividends where the amount received is not paid in
  money.
- - Payments made by certain foreign organizations.
- - Payments made to a nominee.
 
Payments of interest not generally subject to backup withholding include the
following:
- - Payments of interest on obligations issued by individuals. Note: You may be
  subject to backup withholding if this interest is $600 or more and is paid in
  the course of the payer's trade or business and you have not provided your
  correct taxpayer identification number to the payer.
- - Payments of tax-exempt interest (including exempt-interest dividends under
  section 852).
- - Payments described in section 6049(b)(5) to non-resident aliens.
- - Payments on tax-free covenant bonds under section 1451.
- - Payments made by certain foreign organizations.
- - Payments of mortgage interest to you.
 
Exempt payees described above should file Form W-9 to avoid possible erroneous
backup withholding.
 
FILE THIS FORM WITH THE PAYER, FURNISH YOUR TAXPAYER IDENTIFICATION NUMBER,
WRITE "EXEMPT" ON THE FACE OF THE FORM, AND RETURN IT TO THE PAYER. IF THE
PAYMENTS ARE INTEREST, DIVIDENDS, OR PATRONAGE DIVIDENDS, ALSO SIGN AND DATE THE
FORM.
 
Certain payments other than interest, dividends, and patronage dividends, that
are not subject to information reporting are also not subject to backup
withholding. For details, see the regulations under sections 6041, 6041A(a),
6045, and 6050A. PRIVACY ACT NOTICE.--Section 6109 requires most recipients of
dividend, interest, or other payments to give taxpayer identification numbers to
payers who must report the payments to IRS. IRS uses the numbers for
identification purposes. Payers must be given the numbers whether or not
recipients are required to file tax returns. Beginning January 1, 1993, payers
must generally withhold 31% of taxable interest, dividend, and certain other
payments to a payee who does not furnish a taxpayer identification number to a
payer. Certain penalties may also apply.
 
PENALTIES
(1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER.--If you fail
to furnish your taxpayer identification number to a payer, you are subject to a
penalty of $50 for each such failure unless your failure is due to reasonable
cause and not to willful neglect.
(2) FAILURE TO REPORT CERTAIN DIVIDEND AND INTEREST PAYMENTS.--If you fail to
include any portion of an includable payment for interest, dividends, or
patronage dividends in gross income, such failure will be treated as being due
to negligence and will be subject to a penalty of 20% on any portion of an
under-payment attributable to that failure unless there is clear and convincing
evidence to the contrary.
(3) CIVIL PENALTY FOR FALSE INFORMATION WITH RESPECT TO WITHHOLDING.--If you
make a false statement with no reasonable basis which results in no imposition
of backup withholding, you are subject to a penalty of $500.
(4) CRIMINAL PENALTY FOR FALSIFYING INFORMATION.--Falsifying certifications or
affirmations may subject you to criminal penalties including fines and/or
imprisonment.
 
FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE.

<PAGE>   1
                                                                 Exhibit (a)(7) 

This announcement is neither an offer to purchase nor a solicitation of an offer
to sell Shares (as defined below). The Offer (as defined below) is made solely
by the Offer to Purchase, dated March 16, 1999, and the related Letter of
Transmittal and any amendments or supplements thereto and is being made to all
holders of Shares. The Offer is not being made to, nor will tenders be accepted
from, or on behalf of, holders of Shares residing in any jurisdiction in which
the making of the Offer or the acceptance thereof would not be in compliance
with the securities, blue sky or other applicable law of such jurisdiction. In
any jurisdiction where the securities, blue sky or other laws require the Offer
to be made by a licensed broker or dealer, the Offer shall be deemed to be made
on behalf of Purchaser (as defined below) by J.P. Morgan Securities Inc., the
Dealer Manager for the Offer, or one or more registered brokers or dealers
licensed under the laws of such jurisdiction.


NOTICE OF OFFER TO PURCHASE FOR CASH
ALL OUTSTANDING SHARES OF COMMON STOCK
OF

BRYLANE INC.

AT

$24.50 NET PER SHARE

BY

BUTTONS ACQUISITION CORPORATION

A WHOLLY OWNED SUBSIDIARY OF

PINAULT-PRINTEMPS-REDOUTE S.A.


Buttons Acquisition Corporation, a Delaware corporation ("Purchaser") and an
indirect wholly owned subsidiary of Pinault-Printemps-Redoute S.A., a French
societe anonyme ("Parent"), is offering to purchase all outstanding shares of
common stock, par value $0.01 per share (the "Shares"), of Brylane Inc., a
Delaware corporation (the "Company"), not beneficially owned by Parent, at a
price of $24.50 per Share, net to the seller in cash, without interest thereon,
upon the terms and subject to the conditions set forth in the Offer to Purchase
dated March 16, 1999 (the "Offer to Purchase"), and in the related Letter of
Transmittal (which together, as amended or supplemented from time to time,
constitute the "Offer"). Following the Offer, Purchaser intends to effect the
Merger (as defined below).

- --------------------------------------------------------------------------------

     THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT MIDNIGHT, NEW YORK CITY
         TIME, ON MONDAY, APRIL 12, 1999, UNLESS THE OFFER IS EXTENDED.

- --------------------------------------------------------------------------------
<PAGE>   2
THE OFFER IS CONDITIONED UPON, AMONG OTHER THINGS, THERE BEING VALIDLY TENDERED
AND NOT PROPERLY WITHDRAWN PRIOR TO THE EXPIRATION OF THE OFFER, THAT NUMBER OF
SHARES WHICH, WHEN AGGREGATED WITH THE SHARES BENEFICIALLY OWNED BY PARENT,
REPRESENT AT LEAST 90% OF THE TOTAL NUMBER OF OUTSTANDING SHARES, ON A FULLY
DILUTED BASIS, ON THE DATE OF PURCHASE; PROVIDED, THAT IF THE OFFER IS EXTENDED
PAST APRIL 12, 1999, PURCHASER MAY, IF IT AMENDS THE OFFER TO SO PROVIDE, ACCEPT
FOR PAYMENT OR PAY FOR TENDERED SHARES WHICH, WHEN AGGREGATED WITH THE SHARES
BENEFICIALLY OWNED BY PARENT, REPRESENT AT LEAST 75% OF THE TOTAL NUMBER OF
OUTSTANDING SHARES, ON A FULLY DILUTED BASIS, ON THE DATE OF PURCHASE.

The Offer is being made pursuant to the Agreement and Plan of Merger, dated as
of March 10, 1999, among Parent, Purchaser and the Company (the "Merger
Agreement"), which provides that, among other things, subsequent to the
consummation of the Offer and upon the terms and subject to the conditions of
the Merger Agreement, Purchaser (or another subsidiary of Parent) will merge
with and into the Company (the "Merger"). At the Effective Time of the Merger
(the "Effective Time"), each Share issued and outstanding immediately prior to
the Effective Time (other than Shares held by Parent, Purchaser, any wholly
owned subsidiary of Parent or Purchaser, in the treasury of the Company or by
any wholly owned subsidiary of the Company and Shares, if any, held by
stockholders who have perfected their dissenters' rights under Section 262 of
the General Corporation Law of the State of Delaware) will be converted into the
right to receive $24.50 (or any higher price that may be paid pursuant to the
Offer) in cash, without interest thereon. The purpose of the Offer and the
Merger is to facilitate the acquisition for cash by Parent of all of the Shares
it does not beneficially own and thereby enable Parent to acquire 100% of the
outstanding Shares.

THE BOARD OF DIRECTORS OF THE COMPANY BY UNANIMOUS VOTE OF ALL DIRECTORS, BASED
UPON THE UNANIMOUS RECOMMENDATION OF A COMMITTEE OF THE BOARD OF DIRECTORS
COMPRISED OF THREE INDEPENDENT DIRECTORS, HAS DETERMINED THAT EACH OF THE OFFER
AND THE MERGER IS FAIR TO, AND IN THE BEST INTERESTS OF, THE STOCKHOLDERS OF THE
COMPANY (OTHER THAN PURCHASER AND PARENT) AND HAS APPROVED THE OFFER, THE MERGER
AND THE OTHER TRANSACTIONS CONTEMPLATED BY THE MERGER AGREEMENT AND RECOMMENDS 
THAT STOCKHOLDERS ACCEPT THE OFFER AND TENDER THEIR SHARES TO PURCHASER 
PURSUANT TO THE OFFER.

For purposes of the Offer, Purchaser will be deemed to have accepted for payment
(and thereby purchased) Shares validly tendered and not properly withdrawn if,
as and when Purchaser gives oral or written notice to ChaseMellon Shareholder
Services LLC (the "Depositary") of Purchaser's acceptance of such Shares for
payment pursuant to the Offer. Upon the terms and subject to the conditions of
the Offer, payment for Shares accepted for payment pursuant to the Offer will be
made by deposit of the purchase price therefor with the Depositary, which will
act as agent for tendering stockholders for the purpose of receiving payments
from Purchaser and transmitting such payments to tendering stockholders whose
Shares have been accepted for payment. Under no circumstances will interest on
the pur-
<PAGE>   3
chase price of Shares be paid by Purchaser, regardless of any extension of the
Offer or any delay in payment. In all cases, payment for Shares tendered and
accepted for purchase pursuant to the Offer will be made only after timely
receipt by the Depositary of (i) certificates representing such Shares (or a
timely confirmation of a book-entry transfer of such Shares into the
Depositary's account at the Depository Trust Company ("DTC"), pursuant to the
procedures set forth in Section 3 of the Offer to Purchase), (ii) the Letter of
Transmittal (or a manually signed facsimile thereof) properly completed and duly
executed with any required signature guarantee or an Agent's Message (as defined
in Section 3 of the Offer to Purchase) in connection with a book-entry transfer,
and (iii) any other documents required by the Letter of Transmittal. Subject to
the applicable rules and regulations of the Securities and Exchange Commission
and the terms of the Merger Agreement, Purchaser expressly reserves the right,
in its sole discretion, at any time and from time to time, and regardless of
whether or not any of the events set forth in Section 12 of the Offer to
Purchase shall have occurred, to (i) extend the period of time during which the
Offer is open and thereby delay acceptance for payment of, and the payment for,
any Shares, by giving oral or written notice of such extension to the Depositary
or (ii) amend the Offer in any respect by giving oral or written notice of such
amendment to the Depositary. Any extension, delay, termination, waiver or
amendment will be followed as promptly as practicable by public announcement to
be made no later than 9:00 A.M., New York City time, on the next business day
after the previously scheduled Expiration Date (as defined below). During any
such extension, all Shares previously tendered and not properly withdrawn will
remain subject to the Offer, subject to the rights of a tendering stockholder to
withdraw such stockholder's Shares.

The term "Expiration Date" means 12:00 Midnight, New York City time, on Monday,
April 12, 1999, unless and until Purchaser, in its sole discretion (but subject
to the terms of the Merger Agreement) shall have extended the period of time
during which the Offer is open, in which event the term "Expiration Date" shall
refer to the latest time and date at which the Offer, as so extended by
Purchaser, shall expire. Except as otherwise provided below, tenders of Shares
made pursuant to the Offer are irrevocable, except that Shares tendered pursuant
to the Offer may be withdrawn at any time on or prior to the Expiration Date
and, unless theretofor accepted for payment pursuant to the Offer, may be
withdrawn at any time after May 14, 1999. For a withdrawal to be effective, a
written, telegraphic or facsimile transmission notice of withdrawal must be
timely received by the Depositary at one of its addresses set forth on the back
cover of the Offer to Purchase. Any notice of withdrawal must specify the name
of the person having tendered the Shares to be withdrawn, the number of Shares
tendered and the number to be withdrawn and the name of the registered
stockholder, if different from that of the person who tendered such Shares. If
certificates representing Shares to be withdrawn have been delivered or
otherwise identified to the Depositary, then prior to the physical release of
such certificates, the serial numbers shown on such certificates must be
submitted to the Depositary and the signature on the notice of withdrawal must
be guaranteed by an Eligible Institution (as defined in Section 3 of the Offer
to Purchase), except in the case of Shares tendered for the account of an
Eligible Institution. If Shares have
<PAGE>   4
been tendered pursuant to the procedures for book-entry transfer as set forth in
Section 3 of the Offer to Purchase, any notice of withdrawal must also specify
the name and number of the account at DTC to be credited with the withdrawn
Shares, in which case a notice of withdrawal will be effective if delivered to
the Depositary by any method of delivery described in the third sentence of this
paragraph. All questions as to the form and validity (including time of receipt)
of any notice of withdrawal will be determined by Purchaser, in its sole
discretion, whose determination will be final and binding.

The information required to be disclosed by Rules 13e-3(e)(1) and
14d-6(e)(1)(vii) of the General Rules and Regulations under the Securities
Exchange Act of 1934, as amended, is contained in the Offer to Purchase and is
incorporated herein by reference.

The Company has provided Purchaser with the Company's stockholder list and
security position listings for the purpose of disseminating the Offer to holders
of Shares. The Offer to Purchase and the related Letter of Transmittal and other
relevant materials are being mailed by Purchaser to record holders and are being
furnished to brokers, dealers, commercial banks, trust companies, and similar
persons whose names, or the names of whose nominees, appear on the stockholder
list, or, if applicable, who are listed as participants in a clearing agency's
security position listing, for subsequent transmittal to beneficial owners of
Shares.

THE OFFER TO PURCHASE AND RELATED LETTER OF TRANSMITTAL CONTAIN IMPORTANT
INFORMATION WHICH SHOULD BE READ CAREFULLY BEFORE ANY DECISION IS MADE WITH
RESPECT TO THE OFFER.

Questions and requests for assistance may be directed to the Information Agent
or the Dealer Manager as set forth below. Requests for copies of the Offer to
Purchase and the related Letter of Transmittal and all other Offer materials may
be directed to the Information Agent or the Dealer Manager, and copies will be
furnished promptly at Purchaser's expense. Purchaser will not pay any fees or
commissions to any broker, dealer or other person (other than the Dealer
Manager) for soliciting tenders of Shares pursuant to the Offer.

The Information Agent for the Offer is:

MACKENZIE
PARTNERS, INC.

156 Fifth Avenue
New York, New York  10010
(212) 929-5500 (Call Collect)
or
CALL TOLL-FREE (800) 322-2885

The Dealer Manager for the Offer is:
<PAGE>   5
J.P. MORGAN & CO.
60 Wall Street
New York, New York  10260
(212) 648-3509
or
CALL TOLL-FREE (877) 874-2781

March 16, 1999

<PAGE>   1
                                                                  Exhibit (a)(8)

FOR IMMEDIATE RELEASE

                                                     Contacts:
                                                     Ruth Pachman or Roy Winnick
                                                     Kekst and Company
                                                     (212) 521-4891 or 4842

           PINAULT-PRINTEMPS-REDOUTE S.A. COMMENCES TENDER OFFER FOR
                                 BRYLANE SHARES

Paris, France, March 16, 1999 -- Pinault-Printemps-Redoute S.A. ("PPR")
(PRTP:PA), a Paris based specialty retailer, announced today that its wholly
owned subsidiary Buttons Acquisition Corporation had commenced a tender offer to
purchase all of the outstanding shares of Brylane Inc. (NYSE:BYL) not
beneficially owned by PPR at a price of $24.50 per share in cash, pursuant to
the merger agreement entered into by PPR and Brylane last week. The tender offer
and the merger agreement were approved by the Brylane Board of Directors and by
a special committee of three independent directors of Brylane.

The tender offer is scheduled to expire at midnight, New York City time, on
Monday, April 12, 1999. The tender offer is subject to a number of conditions
which are detailed in the Offer to Purchase which is being distributed to the
Brylane stockholders beginning today. If the tender offer is consummated,
subject to the terms and conditions set forth in the merger agreement, shares
not acquired in the offer will be acquired in a second-step merger at the same
price paid in the tender offer.

The Dealer-Manager for the tender offer is J.P. Morgan Securities Inc. and the
Information Agent is MacKenzie Partners. The tender offer documents are
available from either the Dealer Manager or the Information Agent.

Brylane is the nation's leading specialty catalog retailer of value-priced
apparel, with a focused portfolio of catalogs that includes Lane Bryant,
Roaman's, Jessica London and King Size, serving the special size apparel market,
and Chadwick's of Boston, Lerner, Bridgewater and Brett serving the regular size
apparel market. In addition, Brylane's home catalog, introduced in September
1998, offers value-priced home products. Brylane also markets certain of its
catalogs under the "Sears" name to customers of Sears, Roebuck and Co. under an
exclusive licensing arrangement with Sears Shop at Home Services, Inc. Brylane
is headquartered in New York and has facilities in Indiana, Massachusetts and
Texas.          

Headquartered in Paris, PPR operates several different specialized retail chains
that sell a wide range of consumer goods. PPR's principal chains include
Printemps (general merchandise), Conforama (furniture, household electronic
goods and appliances), and Fnac (records, books, computers and consumer
electronics). Through RedCats, PPR is the world's third largest mail order
company. PPR engages in worldwide distribution of electrical components and
industrial supplies through Rexel and in financial services mainly in connection
with group businesses.

This press release is not an offer or the solicitation of an offer to buy any
securities of Brylane, and no such offer or solicitation will be made except in
compliance with applicable securities laws.


                                   *   *   *

<PAGE>   1
                                                                  Exhibit (a)(9)




                              For:     Brylane Inc.

                              Contact: Robert A. Pulciani
                                       Chief Financial Officer
                                       (212) 613-9536

For Immediate Release
                                       Christine DiSanto/Amanda Mullin
                                       Morgen-Walke Associates
                                       (212) 850-5600

                               Media:  Stacy Berns/Lauren Gargano
                                       Morgen-Walke Associates
                                       (212) 850-5600

         BRYLANE INC. ANNOUNCES FOURTH QUARTER AND FISCAL 1998 RESULTS

     New York, New York, March 15, 1999 -- Brylane Inc. (NYSE:BYL) today
announced financial results for the fourth quarter and fiscal year ended January
30, 1999.

     For the fourth quarter of fiscal 1998, the Company's net loss was $8.1
million, compared to net income of $14.0 million in the same period last year.
The diluted net loss per share was $0.47 versus earnings of $0.77 per share in
the fourth quarter of fiscal 1997. The operating loss was $5.7 million versus
operating income of $30.3 million for the fourth quarter of last year. Net
sales for the period totaled $332.1 million compared to $345.8 million last
year.
     
     For the fiscal year ended January 30, 1999, net income was $10.5 million
compared to $47.0 million last year. Diluted earnings were $0.58 per share
versus $2.46 per share for fiscal 1997. Operating income was $58.4 million in
1998 compared to $110.3 million last year. Net sales for the year totaled $1.3
billion versus $1.3 billion in the prior year.

     Brylane Inc. is the nation's leading specialty catalog retailer of
value-priced apparel, with a focused portfolio of catalogs that includes Lane
Bryant, Roaman's, Jessica London and KingSize, serving the special size apparel
market, and Chadwick's of Boston, Lerner, Bridgewater and Brett serving the
regular size apparel market. In addition, the Company's home catalog, introduced
in September 1998, offers value-priced home products. Brylane also markets
certain of its catalogs under the "Sears" name to customers of Sears, Roebuck
and Co. under an exclusive licensing


                                    - more -

<PAGE>   2
Page: 2

arrangement with Sears Shop at Home Services, Inc. Brylane is headquartered in 
New York and has facilities in Indiana, Massachusetts and Texas.


This press release contains statements that are forward-looking within the 
meaning of applicable federal securities laws and are based on Brylane Inc.'s 
current expectations and assumptions, which are subject to a number of risks 
and uncertainties that could cause actual results to differ materially from 
those anticipated. Primary factors that could cause actual results to differ 
are indicated in Brylane's filings with the Securities and Exchange Commission 
(including its Annual Report on Form 10-K for the fiscal year ended January 31, 
1998).


                               (Table to Follow)
<PAGE>   3
Page: 3



                                  BRYLANE INC.
                            STATEMENT OF OPERATIONS
               (In millions, except share and per share amounts)
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                   Thirteen Weeks Ended             Fifty-two Weeks Ended
                                                 -------------------------        ---------------------------
                                                 1/30/99           1/31/98        1/30/99             1/31/98
                                                 ----------     ----------        ----------       ----------
<S>                                          <C>               <C>              <C>               <C>
Net sales                                            $332.1         $345.8         $ 1,328.4        $ 1,314.8
Cost of goods sold                                    187.5          178.7             693.7(c)         677.6(f)
                                                 ----------     ----------        ----------       ----------
Gross margin                                          144.6          167.1             634.7            637.2
Catalog and operating expenses                        147.5(a)       133.9(b)          565.0(a,d)       515.9(b)
Intangibles and organization cost amortization          2.8            2.9              11.3             11.0
                                                 ----------     ----------        ----------       ----------
Operating (loss) income                                (5.7)          30.3              58.4            110.3
Interest expense, net                                   6.1            7.6              29.1             27.7
                                                 ----------     ----------        ----------       ----------
(Loss) Income before income taxes                     (11.8)          22.7              29.3             82.6
(Benefit) Provision for income taxes                   (3.2)           8.7              12.6             31.5
                                                 ----------     ----------        ----------       ----------
Net (loss) income before extraordinary charge          (8.6)          14.0              16.7             51.1
Extraordinary charge, net of tax                       (0.5)           0.0               6.2(e)           4.1(e)
                                                 ----------     ----------        ----------       ----------
Net (loss) income                                     $(8.1)         $14.0             $10.5            $47.0
                                                 ==========     ==========        ==========       ==========

DILUTED EARNINGS PER SHARE DATA:
Net (loss) income per share before
 extraordinary charge                                $(0.50)         $0.77             $0.92            $2.67
Net (loss) income per share                          $(0.47)         $0.77             $0.58            $2.46
Diluted shares                                   17,274,939     18,272,217        18,090,886       19,412,973
</TABLE>


Notes:

(a)  Includes operating expenses for the thirteen and fifty-two weeks ended
     January 30, 1999 of $2.2 million associated with the offer announced on
     March 10, 1999 by Pinault-Printemps-Redoute S.A. (PPR) to acquire all
     outstanding stock of Brylane Inc. not owned by PPR. The impact of the
     diluted earnings per share is $0.13 in the thirteen weeks ended January 30,
     1999 and $0.12 in the fifty-two weeks ended January 30, 1999.

(b)  Includes a non-cash compensation charge of $0.2 million in each fiscal
     quarter due to amendments to the 1996 Brylane Performance Option Plan.

(c)  Includes merchandise loss related to the discontinuance of Sue Brett of
     $1.2 million for the fifty-two weeks ended January 30, 1999.

(d)  Includes relocation expenses of the King Size business to New York of $0.7
     million and $0.5 million for a withdrawn registration statement in the
     fifty-two weeks ended January 30, 1999.

(e)  For the fifty-two weeks ended January 30, 1999, represents a one-time,
     after tax extraordinary charge of $6.2 million related to the elimination
     of the deferred financing fees associated with the Senior Subordinated
     Notes and the 1997 Amended Bank Credit Facility. For the fifty-two weeks
     ended January 31, 1998, represents a one-time, after tax extraordinary
     charge of $4.1 million related to the elimination of the deferred financing
     fees associated with the 1996 Bank Credit Facility.

(f)  Includes a non-recurring inventory charge of $3.3 million for the fifty-two
     weeks ended January 31, 1998 for the step-up of the value of inventory in
     connection with the Chadwick's acquisition.

                                      ###



<PAGE>   1
                                                                 Exhibit (a)(12)

                                                           Paris, March 10, 1999

                          STRONG IMPROVEMENT IN RESULTS

The Supervisory Board of Pinault-Printemps-Redoute, chaired by Ambroise Roux,
met March 10, 1999 and approved the Group's audited parent company and
consolidated results as at December 31, 1998, as presented by the Management
Board.

<TABLE>
<CAPTION>
                                          IN EURO$ MILLIONS       CHANGE        IN FF MILLIONS
CONSOLIDATED FIGURES                      1998        1997          %          1998        1997
                                        ---------   ---------    ---------   ---------   ---------
                                          EURO$       EURO$
<S>                                     <C>         <C>          <C>         <C>         <C>   
Revenues                                 16,514.7    13,595.2      + 21.5%     108,329      89,179
Operating income                            911.2       655.1      + 39.1%       5,977       4,297
Net income before goodwill amort.           565.9       437.7      + 29.3%       3,712       2,871
Net income                                  507.8       400.9*     + 26.7%       3,331       2,630*
                                        ---------   ---------    ---------   ---------   ---------
Diluted Earnings per share (EURO$/FF)        4.31        3.56      + 21.1%       28.27       23.34
Proposed Dividend (EURO$/FF)                 1.44        1.19      + 21.1%        9.45        7.80
                                        ---------   ---------    ---------   ---------   ---------
Cashflow                                    795.9       601.4      + 32.3%       5,221       3,945
Capital expenditure                         346.4       251.1      + 37.9%       2,272       1,647
                                        ---------   ---------    ---------   ---------   ---------
Shareholders' Equity                      3,707.9     3,040.4      + 22.0%      24,322      19,944
Net debt                                  3,081.9     2,113.8      + 45.8%      20,216      13,866
</TABLE>

* published 1997 net income, excluding the impact of non-recurring elements
  resulting from the sale of Prisunic. After non-recurring elements, 1997 net
  income was EURO$ 434,9m (FF 2,853 m).

                            SUSTAINED ORGANIC GROWTH

Sales increased by 21.5%. On a comparable structure and exchange rate basis,
1998 sales rose by 5.9%. 

This organic growth is due to an increase of:

- -        + 6.6% in the retail division

- -        + 4.7% in the business to business division

- -        + 8.2% in the international trade division

In 1998, international sales grew by 51.8%, rising to 44.2% of Group sales
(35.4% in 1997). This growth reflects the acquisition of Brylane (the fourth
largest mail-order company in the USA) and Guilbert (European leader in the
distribution of office supplies and furniture). In addition,
internationalization of the Conforama and Fnac activities through the opening of
stores in

<PAGE>   2

Spain and Portugal, and further acquisitions for Rexel aimed at strengthening
its worldwide presence (Australia and New Zealand) have significantly boosted
the share of international sales.

                        FURTHER INCREASE IN PROFITABILITY

CONSOLIDATED OPERATING INCOME ROSE BY 39.1%, amounting to EURO$ 911.2 m
(FF 5,977 m). An improvement in the gross margin and strict cost management have
enabled an increase in the operating margin in all divisions. The operating
margin increased by 0.7 point to 5.5%, compared with 4.8% in 1997.

NET FINANCIAL COSTS WERE EURO$ 63.3 m (FF 415 m), compared with EURO$ 24.7 m (FF
162 m) in 1997. This reflects the major acquisitions completed during the year.
The fall in interest rates somewhat offset this effect.

THE SHARE IN EARNINGS FROM EQUITY AFFILIATES amounted to EURO$ 126.7 m 
(FF 831 m). The contribution from the Financial Services division rose by 24.8%
against 1997 to EURO$ 119.7 m (FF 785 m). Average outstanding loans and new loan
production for the division increased by 11.3% and 13.3% respectively.

MINORITY INTERESTS totaled EURO$ 97.6 m (FF 640 m). The EURO$ 42.2 m (FF 277 m)
increase is largely due to minority interests in Guilbert and Brylane.

GROUP SHARE OF NET INCOME BEFORE GOODWILL AMORTIZATION reached EURO$ 565.9 m 
(FF 3,712 m), up 29.3% compared with 1997 recurring income.

Thus, after goodwill amortization, GROUP SHARE OF NET INCOME amounted to 
EURO$ 507.8 m (FF 3,331 m) up 26.7% compared with 1997 recurring net income.

DILUTED EARNINGS PER SHARE progressed by 21.1% as a result of the dilution from
the 1998 capital increase to remunerate the acquisition of Guilbert shares.

                               FINANCIAL STRUCTURE

CASH FLOW increased by 32.3% to EURO$ 795.9 m (FF 5,221 m). Combined wit the
improvement in working capital, it largely covers capital expenditure in 1998
which totaled EURO$ 346.4 m (FF 2,272 m), up 37.9%. Thus, free operating cash
flow generated during the year amounted to EURO$ 476.7 m (FF 3,127 m).

NET FINANCIAL INVESTMENTS amounted to EURO$ 808.7 m (FF 5,305 m).

NET DEBT rose from EURO$ 2,113.8 m (FF 13,866 m) to EURO$3,081.9 m (FF 20,216 m)
and the debt to equity ratio rose from 0.69 at year end 1997 to 0.83.

In 1998, parent company earnings reached FF 873 m against FF 630 m in 1997. Net
income totaled FF 1,555 m.

<PAGE>   3
 At the Annual General Meeting on 27 May 1999, the Supervisory Board will
recommend the distribution of a dividend of 9.45 francs (1.44 EURO$) per share,
combined with a tax credit of 50% for individual shareholders. Subject to
approval from the AGM, this dividend will be paid on July 1, 1999.

                                  OUTLOOK 1999

Since the beginning of the year, the favorable 4th quarter trends in the retail
division have continued. In the Business to business division, the trend remains
positive. At end February, including the integration of Brylane, Group revenues
were up 11.3%.

In 1999, the Group will pursue a sustained development programme by organic
growth (in particular with the opening of 100,000 sqm, or +12% of new sales
area) and by acquisitions.

Rexel acquired five companies in February 1999, generating combined annualised
revenues of 85.4 M EURO$ (560 MF), thereby strengthening its positions in Europe
and in connectors and industrial automates.

An agreement has been signed with the independent directors of Brylane
permitting the purchase of the outstanding shares at a price of $24.5 for a
maximum amount of $211 million.

Announcing the results, Monsieur Serge Weinberg, Chairman of the Management
Board, declared:

These results are in line with our strategy to become world leader in
specialized distribution and services. 1998 has been an eventful year, with
strong progress in the international development of our activities and two major
strategic acquisitions (Brylane in the United States and Guilbert in office
supplies distribution). The dynamic organic growth has helped us to gain market
share and improve our operating performance.

                  European Press Contract:           Sylvie Noque
                                                     Pinault-Printemps-Redoute
                                                     011-33-1-44-90-63-76

                  U.S. Press Contacts:               Ruth Pachman / Roy Winnick
                                                     Kekst and Company
                                                     (212) 521-4891 or 4842

<PAGE>   1

                                                                  Exhibit (g)(1)


                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
                          IN AND FOR NEW CASTLE COUNTY


MOHAMMED YASIN,                             
                                            
                            Plaintiff,      
                                            
                  -against-                         Civil Action 16818NC
                                            
BRYLANE INC., PETER J. CANZONE,             
SERGE WEINBERG, JUDITH E. CAMPBELL,         
WILLIAM C. JOHNSON, HARTMUT KRAMER,         
JOHANNES LONING, ANTOINE METZGER,           
RICHARD SIMONIN, PETER M. STARRETT          
and PINAULT-PRINTEMPS-REDOUTE, S.A.         
                                            
                            Defendants.     


                      SHAREHOLDER'S CLASS ACTION COMPLAINT

         Plaintiff, by his attorneys, for his complaint against defendants,
alleges upon personal knowledge with respect to paragraph 3, and upon
information and belief based, inter alia, upon the investigation of counsel, as
to all other allegations herein as follows:

                              NATURE OF THE ACTION

         1. This is a stockholders' class action on behalf of the public
stockholders of Brylane Inc. ("Brylane" or the "Company") to enjoin the proposed
acquisition of the publicly owned shares of Brylane's common stock by its
controlling shareholder, defendant Pinault-Printemps-Redoute, S.A. ("PPR").

                                   THE PARTIES

         2. Plaintiff has been the owner of common stock of the Company since
prior to the transaction herein complained of and continuously to date.
<PAGE>   2
         3. Defendant Brylane is a corporation duly organized and existing under
the laws of the State of Delaware. It is the nation's leading specialty catalog
retailer of value priced apparel.

         4. Defendant BankAmerica is a corporation duly organized and existing
under the laws of France. PPR owns approximately 49.9% of the Company's
outstanding common stock.

         5. Defendant Peter J. Canzone is President, Chief Executive Officer and
Chairman of the Board of the Company.

         6. Defendant Serge Weinberg is a director of the Company. He is
Chairman and Chief Executive Officer of PPR.

         7. Defendant Hartmut Kramer is a director of the Company. He is
presently Chairman and Chief Executive Officer of La Redoute S.A., an affiliate
of PPR.

         8. Defendant Johannes Loning is a director of the Company. He is
presently Vice-President in charge of Corporate Development of La Route S.A., an
affiliate of PPR.

         9. Defendant Antoine Metzger is a director of the Company. He is
presently Chief Financial Officer of La Redoute S.A., an affiliate of PPR.


         10. Defendant Richard Simonin is a director of the Company. He is
presently Chairman and Chief Executive Officer of S.A. Redoute France, an
affiliate of PPR.

         11. Defendants Judith Campbell, William C. Johnson, and Peter M.
Starrett are directors of Brylane.

         12. The defendants named in paragraphs 6 through 12 (the "Individual
Defendants") are in a fiduciary relationship with plaintiff and the other public
stockholders of Brylane and owe them the highest obligations of good faith and
fair dealing.

                                      -2-
<PAGE>   3
         13. Defendant PPR, through its approximately 49.9% ownership of Brylane
and having persons affiliated with it comprise a majority of Brylane's board,
has effective and working control of Brylane. Accordingly, defendant PPR is in a
fiduciary relationship with plaintiff and the other public stockholders of
Brylane and owes them the highest obligations of good faith and fair dealing.
                           
                            CLASS ACTION ALLEGATIONS

         14. Plaintiff brings this action on his own behalf and as a class
action pursuant to Court of Chancery Rule 23, on behalf of all Brylane
stockholders (except defendants herein and any person, firm, trust, corporation
or other entity related to or affiliated with any of the defendants) and their
successors in interest, who are or will be threatened with injury arising from
defendants' actions as more fully described herein.

         15. This action is properly maintainable as a class action.

         16. The class of stockholders for whose benefit this action is brought
is so numerous that joinder of all Class members is impracticable. There are
approximately 9 million shares of Brylane common stock held by shareholders
other than PPR, who are geographically dispersed throughout the United States.

         17. There are questions of law and fact which are common to the Class
including, inter alia, the following:

             (a) whether the Individual Defendants have breached their fiduciary
and other common law duties owed by them to plaintiff and the members of the
Class; and

             (b) whether plaintiff and the other members of the Class will be
damaged irreparably by defendants' failure to take action designed to obtain the
best value for the public shareholders' interest in Brylane.

                                      -3-
<PAGE>   4
         18. Plaintiff is committed to prosecuting this action and has retained
competent counsel experienced in litigation of this nature. The claims of
plaintiff are typical of the claims of the other members of the Class and
plaintiff has the same interests as the other members of the Class. Accordingly,
plaintiff will fairly and adequately represent the Class.


         19. The prosecution of separate actions by individual members of the
Class would create a risk of inconsistent or varying adjudications with respect
to individual members of the Class and establish incompatible standards of
conduct for the party opposing the Class.

         20. Defendants have acted and are about to act on grounds generally
applicable to the Class, thereby making appropriate final injunctive relief with
respect to the Class as a whole.

                             SUBSTANTIVE ALLEGATIONS

         21. On December 2, 1998, it was announced that PPR offered to acquire
all of the outstanding shares of Brylane, it does not already own, for $20.00
per share or about $172.5 million in the aggregate.

         22. Brylane's stock has traded as high as $61.00 per share in the last
year, and hit its low of 10-11/16 on November 20, 1998. On December 1, it closed
at 16-7/8.

         23. The consideration to be paid to Class members in the transaction is
unconscionable and unfair and grossly inadequate because, among other things,
the intrinsic value of Brylane's common stock is materially in excess of the
amount offered for those securities in the proposed acquisition given the
stock's current trading price and the Company's prospects for future growth and
earnings.



                                      -4-
<PAGE>   5
         24. PPR timed its offer to take advantage of the decline in the market
price of Brylane's stock. The offer has the effect of capping the market for
Brylane's stock to facilitate PPR's plan to obtain the public interest in
Brylane as cheaply as possible.

         25. Under the circumstances, the Individual Defendants are obligated to
explore all alternatives to maximize shareholder value.

         26. The defendants have breached their duty of loyalty to Brylane
stockholders by using their control of Brylane to force plaintiff and the Class
to sell their equity interest in Brylane at an unfair price, and deprive
Brylane's public shareholders of maximum value to which they are entitled. The
Individual Defendants have also breached the duties of loyalty and due care by
not taking adequate measures to ensure that the interests of Brylane's public
shareholders are properly protected from overreaching. PPR has breached its
fiduciary duties, which arise from its effective control of Brylane, by using
such effective control for its own benefit.

         27. The terms of the transaction are grossly unfair to the Class, and
the unfairness is compounded by the gross disparity between the knowledge and
information possessed by defendants by virtue of their positions of control of
Brylane and that possessed by Brylane's public shareholders. Defendants' scheme
and intent is to take advantage of this disparity and to induce the Class to
relinquish their shares in the acquisition at an unfair price on the basis of
incomplete or inadequate information.

         28. Plaintiff has no adequate remedy at law.
                 

         WHEREFORE, plaintiff demands judgment as follows:

         A. declaring this to be a proper class action;

                                      -5-
<PAGE>   6
         B. enjoining, preliminarily and permanently, the acquisition under the
terms presently proposed;

         C. to the extent, if any, that the transaction complained of is
consummated prior to the entry of this Court's final judgment, rescinding the
same or awarding rescissory damages to the Class;

         D. directing that defendants account to plaintiff and the Class for all
damages caused to them and account for all profits and any special benefits
obtained by defendants as a result of their unlawful conduct;

         E. awarding to plaintiff the costs and disbursements of this action,
including a reasonable allowance for the fees and expenses of plaintiff's
attorneys and experts; and

         F. granting such other and further relief as the Court deems
appropriate.

                                    ROSENTHAL, MONHAIT, GROSS & GODDESS,
                                             P.A.

                                    By: /s/
                                       ----------------------------------------
                                       Suite 1401, Mellon Bank Center
                                       P.O. Box 1070
                                       Wilmington, Delaware  19899
                                       (302) 656-4433
                                       Attorneys for Plaintiff


OF COUNSEL:

FARUQI & FARUQI, LLP
415 Madison Avenue
New York, New York  10017
(212) 986-1074


December 3, 1998


                                      -6-

<PAGE>   1
                                                                  Exhibit (g)(2)

                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
                          IN AND FOR NEW CASTLE COUNTY

GOLDPLATE HOLDINGS INC.,
                                      Plaintiff,     

                  - against -                         Civil Action No. 16820NC

PETER J. CANZONE, SERGE WEINBERG,                       
JUDITH E. CAMPBELL, WILLIAM C. JOHNSON,               CLASS ACTION COMPLAINT   
HARTMUT KRAMER, JOHANNES LONING,                       
ANTOINE METZGER, RICHARD SIMONIN, 
PETER M. STARRETT, BRYLANE INC. and
PINAULT-PRINTEMPS-REDOUTE, S.A.,

                                      Defendants.



         Plaintiff, by its attorneys, Rosenthal, Monhait, Gross & Goddess, P.A.,
for its complaint against defendants, alleges upon information and belief,
except for paragraph 2 hereof, which is alleged upon knowledge, as follows:

         1. Plaintiff brings this action pursuant to Rule 23 of the Rules of the
Court of Chancery on its behalf and as a class action on behalf of all persons,
other than defendants and those in privity with them, who own the common stock
of Brylane, Inc., ("Brylane" or the "Company").

         2. Plaintiff has been the owner of the common stock of the Company
since prior to the transaction herein complained of and continuously to date.

         3. Brylane is a corporation duly organized and existing under the laws
of the State of Delaware. The Company is the nation's leading specialty catalog
retailer of value priced apparel. The Company also offers value priced home
products through its home 
<PAGE>   2
catalog. The Company maintains its principal offices at 463 Seventh Avenue, 
New York, New York.

         4. Defendant Pinault-Printemps-Redoute S.A. ("PPR") is the record owner
of approximately 49.9% of the Company's outstanding common stock.

         5. Defendant Peter J. Canzone is President, Chief Executive Officer,
Chairman of the Board and a Director of Brylane.

         6. Defendants Serge Weinberg, Judith E. Campbell, William C. Johnson,
Hartmut Kramer, Johannes Loning, Antoine Metzger, Richard Simonin and Peter M.
Starrett are directors of Brylane. The individual defendants are PPR's nominees
on Brylane's Board of Directors and are controlled by PPR.

         7. The individual defendants, by reason of their corporate
directorships and executive positions, stand in a fiduciary position relative to
the Company's public shareholders, whose fiduciary duties, at all times relevant
herein, required them to exercise their best judgment, and to act in a prudent
manner, and in the best interest of the Company's minority shareholders. Said
defendants owed the public shareholders of Brylane the highest duty of good
faith, fair dealing, due care, loyalty, and full, candid and adequate
disclosure.

                            CLASS ACTION ALLEGATIONS

         8. Plaintiff brings this action on its own behalf and as a class
action, pursuant to Rule 23 of the Rules of the Court of Chancery, on behalf of
all security holders of the Company (except the defendants herein and any
person, firm, trust, corporation, or other entity related to or affiliated with
any of the defendants) and their successors in interest, who


                                      -2-
<PAGE>   3
are or will be threatened with injury arising from defendants' actions as more
fully described herein.

         9. This action is properly maintainable as a class action.

         10. The class is so numerous that joinder of all members is
impracticable. As of April 16, 1998, there were approximately 18,408,650 shares
of Brylane common stock outstanding, of which approximately 50.1% of the common
stock, is owned by holders other than defendant PPR and/or directors and
officers of the Company.

         11. There are questions of law and fact which are common to the class
and which predominate over questions affecting any individual class member. The
common questions include, inter alia, the following: (a) whether defendants have
breached their fiduciary and other common law duties owed by them to plaintiff
and the members of the class; (b) whether defendants are pursuing a scheme and
course of business designed to eliminate the public securities holders of
Brylane in violation of the laws of the State of Delaware in order to enrich PPR
at the expense and to the detriment of the plaintiff and the other public
stockholders who are members of the class; (c) whether the said proposed
acquisition, hereinafter described, constitutes a breach of the duty of fair
dealing with respect to the plaintiff and the other members of the class; and
(d) whether the class is entitled to injunctive relief or damages as a result of
the wrongful conduct committed by defendants.

         12. Plaintiff is committed to prosecuting this action and has retained
competent counsel experienced in litigation of this nature. The claims of the
plaintiff are typical of the claims of other members of the class and plaintiff
has the same interests as the


                                      -3-
<PAGE>   4
other members of the class. Plaintiff will fairly and adequately represent the
class. A class action is superior to any other type of adjudication of this
controversy.

         13. Defendants have acted in a manner which affects plaintiff and all
members of the class, thereby making appropriate injunctive relief and/or
corresponding declaratory relief with respect to the class as a whole.

         14. The prosecution of separate actions by individual members of the
Class would create a risk of inconsistent or varying adjudications with respect
to individual members of the Class, which would establish incompatible standards
of conduct for defendants, or adjudications with respect to individual members
of the Class which would, as a practical matter, be dispositive of the interests
of other members or substantially impair or impede their ability to protect
their interests.

                             SUBSTANTIVE ALLEGATIONS

         15. On November 18, 1998, Brylane announced its financial results for
the third quarter ending October 31, 1998. The Company did not meet analysts'
estimates and warned that it expected fourth quarter sales to be sluggish. In
response, Brylane's share price plunged approximately 23%.

         16. On December 2, 1998, PPR announced that it had offered to purchase
the approximately 50.1% of Brylane common stock which it did not already own for
$20.00 per share in cash. PPR owns approximately 49.9% of Brylane's outstanding
common shares.

         17. Brylane also announced that it had formed a special committee of
purportedly independent directors to evaluate the offer. However, given PPR's
domination


                                      -4-
<PAGE>   5
over the Company, the special committee is a sham and cannot be expected to
protect the interests of PPR's public shareholder.

         18. The price of $20.00 per share to be paid to the class members is
unconscionable, unfair and grossly inadequate consideration because, among other
things: (a) the intrinsic value of the stock of Brylane is materially in excess
of $20.00 per share, giving due consideration to the possibilities of growth and
profitability of Brylane in light of its business, earnings and earnings power,
present and future; (b) the $20.00 per share price is inadequate and offers only
a minimal premium to the public stockholders of Brylane in light of the fact
that Brylane's shares have traded at a price in excess of $60.00 within the past
year; and (c) the $20.00 per share price is not the result of arm's length
negotiations but was fixed arbitrarily by PPR to "cap" the market price of
Brylane's stock, as part of a plan for PPR to obtain complete ownership of
Brylane's assets and business at the lowest possible price.

         19. The proposed bid serves no legitimate business purpose of Brylane
but rather is an attempt by defendants to unfairly benefit PPR from the
transaction at the expense of Brylane's public stockholders. PPR is attempting
to take advantage of a temporary downturn in Brylane's share price in order to
enrich itself at the expense of the Company's public shareholders. The proposed
plan will, for a grossly inadequate consideration, deny plaintiff and the other
members of the class their right to share proportionately in the future success
of Brylane and its valuable assets, while permitting PPR to real huge benefits
from the transaction.

                                      -5-
<PAGE>   6
         20. By reason of the foregoing acts, practices and course of conduct,
PPR has breached and continues to breach its duty as controlling stockholder of
Brylane and the individual defendants have breached and continue to breach their
duties as directors of Brylane, to the remaining stockholders including
plaintiff and the other members of the class herein and are engaging in improper
overreaching in attempting to carry out the proposed transaction.

         21. By reason of the foregoing, the individual defendants will violate
their fiduciary duties to Brylane and the remaining stockholders of Brylane in
the event that they fail to oppose the bid on the terms presently proposed.

         22. Plaintiff and the class have suffered and will suffer irreparable
damage unless defendants are enjoined from breaching their fiduciary duties and
from carrying out the aforesaid plan and scheme.

         23. Plaintiff and the other members of the class have no adequate
remedy at law.

         WHEREFORE, plaintiff demands judgment against the defendants jointly
and severally, as follows:

             (a) declaring this action to be a class action and certifying
      plaintiff as class representative;


             (b) enjoining, preliminarily and permanently, PPR's acquisition of
      the Brylane stock owned by plaintiff and the other members of the class
      under the terms presently proposed;


                                      -6-
<PAGE>   7
             (c) to the extent, if any, that the transaction or transactions
      complained of are consummated prior to the entry of this Court's final
      judgment, rescinding such transaction or transactions, and granting, inter
      alia, rescissory damages;


             (d) directing that defendants pay to plaintiff and the other
      members of the class all damages caused to them and account for all
      profits and any special benefits obtained as a result of their unlawful
      conduct;


             (e) awarding the plaintiff the costs and disbursements of this
      action, including a reasonable allowance for the fees and expenses of
      plaintiff's attorneys and experts, and

                                      -7-
<PAGE>   8
             (f) granting plaintiff and the other members of the class such
      other and further relief as may be just and proper.

                                    ROSENTHAL, MONHAIT, GROSS
                                        & GODDESS, P.A.


                                       By: /s/
                                       ----------------------------------------
                                         P.O. Box 1070
                                         919 N. Market Street
                                         Suite 1401
                                         Mellon Bank Center
                                         Wilmington, Delaware  19899
                                         (302) 656-4433
                                         Attorneys for Plaintiff


OF COUNSEL:

BERNSTEIN LIEBHARD & LIFSHITZ
274 Madison Avenue
New York, NY  10016
(212)  779-1414



                                      -8-

<PAGE>   1

                                                                  Exhibit (g)(3)


                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
                          IN AND FOR NEW CASTLE COUNTY

                                              
PATTY LISA,                                   
                          PLAINTIFF,                Civil Action No.16821 NC
                                              
                         -against-            
                                              
BRYLANE INC., PETER J. CANZONE, SERGE         
WEINBERG, JUDITH E. CAMPBELL, WILLIAM C.      
JOHNSON, HARTMUT KRAMER, JOHANNES LONING,     
ANTOINE METZGER, RICHARD SIMONIN, PETER M.    
STARRETT and PINAULT-PRINTEMPS-               
REDOUTE, S.A.,                                
                                              
                          DEFENDANTS.         


                      SHAREHOLDER'S CLASS ACTION COMPLAINT


                  Plaintiff, by her attorneys, alleges upon personal knowledge
with respect to paragraph 2, and upon information and belief as to all other
allegations herein, as follows:

                              NATURE OF THE ACTION


         1. This is a class action on behalf of the public stockholders of
Brylane Inc. ("Brylane" or the "Company") for injunctive or other appropriate
relief in connection with the proposed acquisition of the publicly owned shares
of Brylane's common stock by its controlling shareholder, defendant
Pinault-Printemps-Redoute, S.A. ("PPR"). 

                                  THE PARTIES

         2. Plaintiff has been the owner of shares of the common stock of the
Company since prior to the transaction herein complained of and continuously to
date.
<PAGE>   2
         3. Brylane is a corporation duly organized and existing under the laws
of the State of Delaware. It is the nation's leading specialty catalog retailer
of value priced apparel.

         4. Defendant PPR is a corporation duly organized and existing under the
laws of France. PPR owns approximately 49.9% of the Company's outstanding common
stock.

         5. Defendant Peter J. Canzone is President, Chief Executive Officer and
Chairman of the Board of the Company.

         6. Defendant Serge Weinberg is a director of the Company. He is also
Chairman and Chief Executive Officer of PPR.

         7. Defendant Hartmut Kramer is a director of the Company. He is also
Chairman and Chief Executive Officer of La Redoute S.A., an affiliate of PPR.

         8. Defendant Johannes Loning is a director of the Company. He is also
Vice-President in charge of Corporate Development of La Redoute S.A.

         9. Defendant Antoine Metzger is a director of the Company. He is also
Vice-President in charge of Corporate Development of La Redoute S.A.

         10. Defendant Richard Simonin is a director of the Company. He is also
Chairman and Chief Executive Officer of S.A. Redoute France, an affiliate of
PPR.

         11. Defendants Judith Campbell, William C. Johnson, and Peter M.
Starrett are directors of Brylane.

         12. The defendants are in a fiduciary relationship with plaintiff and
the other public stockholders of Brylane and owe them the highest obligations of
good faith and fair dealing.

                                      -2-
<PAGE>   3
                       
                            CLASS ACTION ALLEGATIONS


         13. Plaintiff brings this action on her own behalf and as a class
action, pursuant to Court of Chancery Rule 23, on behalf of all Brylane
stockholders (except defendants herein and any person, firm, trust, corporation
or other entity related to or affiliated with any of the defendants) and their
successors in interest, who are or will be threatened with injury arising from
defendants' actions as more fully described herein.

         14. This action is properly maintainable as a class action.

         15. The class is so numerous that joinder of all Class members is
impracticable. There are approximately 9 million shares of Brylane common stock
held by hundreds of shareholders other than PPR.

         16. There are questions of law and fact which are common to the Class
including, inter alia, the following: 

         (a) whether defendants have breached their fiduciary and other common
law duties owed by them to plaintiff and the members of the Class; and

         (b) whether plaintiff and the other members of the Class will be
damaged irreparably by the wrongs complained of.

         17. Plaintiff is committed to prosecuting this action and has retained
competent counsel experienced in litigation of this nature. The claims of
plaintiff are typical of the claims of the other members of the Class and
plaintiff has the same interests as the other members of the Class. Accordingly,
plaintiff will fairly and adequately represent the Class.

         18. The prosecution of separate actions by individual members of the
Class would create a risk of inconsistent or varying adjudications with respect
to individual 


                                      -3-
<PAGE>   4
members of the Class and establish incompatible standards of conduct for the
party opposing the Class. 

         19. Defendants have acted and are about to act on grounds generally 
applicable to the Class, thereby making appropriate final injunctive relief with
respect to the Class as a whole. 

                            SUBSTANTIVE ALLEGATIONS

         20. On December 2, 1998, it was announced that PPR offered to acquire
all of the outstanding shares of Brylane, it does not already own, for $20.00
per share or about $172.5 million in the aggregate.

         21. Brylane's stock has traded as high as $61.00 per share in the last
year, and hit its low of 10-11/16 on November 20, 1998. On December 1, it closed
at 16-7/8.

         22. The consideration to be paid to Class members in the transaction is
unfair and inadequate because, among other things, the intrinsic value of
Brylane's common stock is materially in excess of the amount offered for those
securities in the proposed acquisition given the stock's current trading price
and the Company's prospects for future growth and earnings.

         23. PPR timed its offer to take advantage of the decline in the market
price of Brylane's stock. The offer has the effect of capping the market for
Brylane's stock to facilitate PPR's plan to obtain the public interest in
Brylane as cheaply as possible. 

         24. PPR has breached its duty of loyalty to Brylane's public
stockholders by using its control of Brylane to seek to force plaintiff and the
Class to sell their equity interest in Brylane at an unfair price. The
individual defendants have material conflicts of interest, 



                                      -4-
<PAGE>   5
being aligned with or beholden to PPR, and cannot be expected to protect the
Class from PPR's overreaching.

         25. The terms of the transaction are unfair to the Class, and the
unfairness is compounded by the gross disparity between the knowledge and
information possessed by PPR by virtue of its control of Brylane and that
possessed by Brylane's public shareholders. PPR's scheme and intent is to take
advantage of this disparity and to induce the Class to relinquish their shares
in the acquisition at an unfair price on the basis of incomplete or inadequate
information.

         26. Plaintiff has no adequate remedy at law.

         WHEREFORE, plaintiff demands judgment as follows:

         A. declaring this to be a proper class action;

         B. enjoining, preliminarily and permanently, the transaction complained
of;

         C. to the extent, if any, that the transaction complained of is
consummated prior to the entry of this Court's final judgment, rescinding the
same or awarding rescissory damages to the Class;

         D. directing that defendants account to plaintiff and the Class for all
damages caused to them and account for all profits and any special benefits
obtained by defendants as a result of their unlawful conduct; 

                                      -5-
<PAGE>   6
         E. awarding to plaintiff the costs and disbursements of this action,
including a reasonable allowance for the fees and expenses of plaintiff's
attorney and experts; and 

         F. granting such other and further relief as the Court deems
appropriate.

                                             ROSENTHAL, MONHAIT, GROSS
                                               & GODDESS, P.A.


                                             By: /s/
                                                -------------------------------
                                                Suite 1401, Mellon Bank Center
                                                P. O. Box 1070
                                                Wilmington, Delaware 19899
                                                (302) 656-4433
                                                Attorneys for Plaintiff

OF COUNSEL:

ABBEY, GARDY & SQUITIERI, LLP
212 East 39th Street
New York, NY  10016
(212) 889-3700


                                      -6-

<PAGE>   1
                                                                 Exhibit (g)(4)

                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

                          IN AND FOR NEW CASTLE COUNTY

- ------------------------------------------------X
                                                 :
F. RICHARD MANSON, on behalf of himself and      :
all others similarly situated,                   :   Civil Action No. 16823
                                                 :
                                                 :
                               Plaintiff,        :
                                                 :
         v.                                      :
                                                 :   CLASS ACTION COMPLAINT
BRYLANE INC., PETER J. CANZONE, SERGE            :
WEINBERG, JUDITH E. CAMPBELL, HARTMUT            :
KRAMER, JOHANNES LONING, ANTOINE METZGER,        :
RICHARD SIMONIN, PETER M. STARRETT and           :
PINAULT-PRINTEMPS-REDOUTE SA,                    :
                                                 :
                               Defendants.       :
- ------------------------------------------------X


         Plaintiff, by his attorneys, alleges upon information and belief except
with respect to his ownership of Brylane Inc. ("Brylane" or the "Company")
common stock, and his suitability to serve as a class representative, which is
alleged upon personal knowledge, as follows:

                                     PARTIES

         1. Plaintiff is the owner of shares of defendant Brylane.

         2. Defendant Brylane Inc. is a Delaware corporation with executive
offices at 463 Seventh Avenue, New York, New York 10018. Brylane operates a
specialty catalogue retail business. As of June 5, 1998, Brylane had
approximately 18,408,650 shares of common stock outstanding held by
approximately 118 shareholders of record.
<PAGE>   2
         3. Defendant Peter J. Canzone is Chairman of the Board, Chief Executive
Officer, President and a Director of Brylane.

         4. Defendant Serge Weinberg is a Director of Brylane.

         5. Defendant Judith E. Campbell is a Director of Brylane.

         6. Defendant Hartmut Kramer is a Director of Brylane.

         7. Defendant Johannes Loning is a Director of Brylane.

         8. Defendant Antoine Metzger is a Director of Brylane.

         9. Defendant Richard Simonin is a Director of Brylane.

         10. Defendant Peter M. Starrett is a Director of Brylane.

         11. The foregoing individuals (collectively the "Individual
Defendants") as officers and/or directors of Brylane owe Brylane's public
shareholders fiduciary duties.

         12. Defendant Pinault-Printemps-Redoute SA ("PPR") owns approximately
49.9% of the Company's outstanding common stock and dominates and controls the
Brylane Board of Directors, and therefore owes fiduciary duties to Brylane's
public shareholders, including the duty to ensure entire fairness in
transactions such as the Transaction described below.

                            CLASS ACTION ALLEGATIONS

         13. Plaintiff brings this action on his own behalf and as a class
action on behalf of the public shareholders of defendant Brylane (except
defendants herein and any person, firm, trust, corporation or other entity
related to or affiliated with any of the defendants) or their 

                                      -2-
<PAGE>   3
successors in interest, who have been or will be adversely affected by the
conduct of defendants alleged herein.

         14. This action is properly maintainable as a class action for the
following reasons:

                  (a) The class of shareholders for whose benefit this action is
brought is so numerous that joinder of all class members is impracticable. As
June 5, 1998, there were over 18 million shares of defendant Brylane's common
stock outstanding owned by over 118 shareholders of record scattered throughout
the United States.

                  (b) There are questions of law and fact which are common to
members of the Class and which predominate over any questions affecting any
individual members. The common questions include, inter alia, the following:

             i. Whether one or more of the defendants has engaged in a plan and
scheme to enrich themselves at the expense of defendant Brylane's public
stockholders;

             ii. Whether the Defendants have breached their fiduciary duties
owed by them to plaintiff and members of the Class, and/or have aided and
abetted in such breach, by virtue of their participation and/or acquiescence and
by their other conduct complained of herein; and

             iii.Whether plaintiff and the other members of the Class will be
irreparably damaged by the transactions complained of herein.

         15. Plaintiff is committed to prosecuting this action and has retained
competent counsel experienced in litigation of this nature. The claims of
plaintiff are typical of the claims of the other members of the Class and
plaintiff has the same interest as the other 



                                      -3-
<PAGE>   4
members of the Class. Accordingly, plaintiff is an adequate representative of
the Class and will fairly and adequately protect the interests of the Class.

         16. Plaintiff anticipates that there will not be any difficulty in the
management of this litigation.

         17. For the reasons stated herein, a class action is superior to other
available methods for the fair and efficient adjudication of this action.

                             SUBSTANTIVE ALLEGATIONS

         18. On December 2, 1998, it was announced that PPR offered to acquire
the shares of Brylane that it does not already own in exchange for $20 per share
(the "Transaction"). It was also reported that Brylane's three directors which
purportedly are not affiliated with PPR comprise a committee to evaluate the
Transaction. However, given PPR's domination and control, the committee cannot
appropriately fulfill its duty affirmatively to protect the interests of the
Brylane public shareholders.

         19. Brylane's stock traded as high as $40 as recently as August, 1998.
Brylane's stock price recently collapsed on the announcement of financial
results. Thus, the Transaction is unfairly timed to take advantage of the
depressed stock price.

         20. The proposed Transaction is wrongful, unfair and harmful to
Brylane' public stockholders, the Class members, and represents an attempt by
PPR to subvert the interests of the public shareholders, in order to aggrandize
its own interests and the interests of its affiliates. Defendants are doing so
apparently without adequate independent representation of the public
shareholders to ensure that the best interests of the public shareholders are
protected and advanced, and that the Transaction is entirely fair. The proposed
Transaction 


                                      -4-
<PAGE>   5
will deny plaintiff and other Class members their rights to share appropriately
in the true value of the Company while usurping the same for the benefit of
defendant PPR at an unfair and inadequate price.

         21. These tactics pursued by the defendants are, and will continue to
be, wrongful, unfair and harmful to Brylane's public shareholders, and are an
attempt by certain defendants to aggrandize their personal positions, interests
and finances at the expense of and to the detriment of the Brylane public
stockholders. These maneuvers by the defendants will deny members of the Class
their right to share appropriately in the true value of Brylane's valuable
assets, future earnings and profitable businesses.

         22. In contemplating, planning and/or effecting the foregoing specified
acts and in pursuing and structuring the Transaction, defendants are not acting
in good faith toward plaintiff and the Class, and have breached, and are
breaching, their fiduciary duties to plaintiff and the Class.

         23. Because the Defendants (and those acting in concert with them)
dominate and control the business and corporate affairs of Brylane and because
they are in possession of private corporate information concerning Brylane's
businesses and future prospects, there exists an imbalance and disparity of
knowledge and economic power between the defendants and the public shareholders
of Brylane.

         24. As a result of the actions of the defendants, plaintiff and the
Class have been and will be damaged.

                                      -5-
<PAGE>   6
         25. Unless enjoined by this Court, the Defendants will continue to
breach their fiduciary duties owed to plaintiff and the Class, all to the
irreparable harm of the Class. Plaintiff has no adequate remedy at law.

                  WHEREFORE, plaintiff demands judgment as follows:

                  (a) Declaring that this action may be maintained as a class
action;

                  (b) Declaring that the proposed Transaction is unfair, unjust
and inequitable to plaintiff and the other members of the Class;

                  (c) Enjoining preliminarily and permanently the defendants
from taking any steps to accomplish or implement the proposed Transaction
without adequate safeguards for the interests of the class, including truly
independent representation to act on behalf of the public shareholders;

                  (d) Requiring defendants to compensate plaintiff and the
members of the Class for all losses and damages suffered and to be suffered by
them as a result of the acts and transactions complained of herein, together
with prejudgment and post-judgment interest;

                  (e) Awarding plaintiff the costs and disbursements of this
action, including reasonable attorneys, accountants', and experts' fees; and

                  (f) Granting such other and further relief as may be just and
proper.


                                      -6-
<PAGE>   7
Dated:   December 3, 1998         CHIMICLES & TIKELLIS LLP
                                  /s/
                                  ---------------------------------------------
                                  Pamela S. Tikellis
                                  James C. Strum
                                  Robert J. Kriner, Jr.
                                  One Rodney Square
                                  Wilmington, Delaware  19899
                                  (302) 656-2500
OF COUNSEL:

WOLF HALDENSTEIN ADLER FREEMAN HERZ
270 Madison Avenue 
New York, New York 10016
(212) 545-4600

Attorneys for Plaintiff


                                      -7-

<PAGE>   1
                                                                 Exhibit (g)(5)

                IN THE COURT OF CHANCERY IN THE STATE OF DELAWARE

                          IN AND FOR NEW CASTLE COUNTY


JUDITH WIT, 
                                                     
                                     Plaintiff,      
                                                     
                         v.                              C.A. No.: 16824 NC
                                                     
BRYLANE INC., PETER J. CANZONE, SERGE WEINBERG,   
JUDITH CAMPBELL, WILLIAM JOHNSON, HARMUT KRAMER,   
JOHANNES LONING, ANTIONE METZGER, RICHARD SIMONIN,       CLASS ACTION COMPLAINT
PETER STARRETT AND PINAULT-PRINTEMPS-REDOUTE S.A., 
                                                     
                                     Defendant.      
                                        

         Plaintiff, by his attorneys, Rosenthal, Monhait, Gross & Goddess, P.A.,
for his complaint against defendants, alleges upon information and belief,
except for paragraph 2 hereof, which is alleged upon knowledge, as follows:


         1. Plaintiff brings this action pursuant to Rule 23 of the Rules of the
Court of Chancery on his own behalf and as a class action on behalf of all
persons, other than defendants and those in privity with them, who own the
common stock of Brylane Inc. ("Brylane" or the "Company"). 

                                    PARTIES

         2. Plaintiff owns shares of the common stock of the Company.

         3. Brylane is a Delaware corporation engaged in the business of
specialty catalog retailing of value-priced apparel serving the special-size and
regular size apparel markets.
<PAGE>   2
         4. Defendant Pinault-Printemps-Redoute S.A. ("PPR") is a
French corporation that operates departments stores and distributes building
materials. PPR, together with its affiliates, which it controls, owns 50.1% of
Brylane's common stock. 

         5. Defendants Peter J. Canzone, Serge Weinberg, Judith Campbell,
William Johnson, Harmut Kramer, Johannes Loning, Antoine Metzger, Richard
Simonin, and Peter Starrett comprise the entire board of directors of Brylane.
Defendants Weinberg, Kramer, Simonin, Loning, and Metzger work for PPR or its
affiliates.

         6. The defendants stand in a fiduciary relationship with the plaintiff
and other public stockholders of Brylane, and owe them the highest obligations
of good faith and fair dealing. 

                            CLASS ACTION ALLEGATIONS

         7. Plaintiff brings this action on his own behalf and as a class
action, pursuant to Rule 23 of the Rules of the Court of Chancery, on behalf of
all security holders of the Company (except the defendants herein and any
person, firm, trust, corporation, or other entity related to or affiliated with
any of the defendants), and their successors-in-interest, who are or will be
threatened with injury arising from defendants' actions as more fully described
herein.

         8. This action is properly maintainable as a class action.

         9. The class is so numerous that joinder of all members is
impracticable. There are approximately 8.6 million shares of Brylane common
stock outstanding, which are owned by persons not affiliated with Brylane or
PPR.

         10. There are questions of law and fact which are common to the class
including, inter alia, the following: (a) whether defendants have breached their
fiduciary and 

                                        2
<PAGE>   3
other common law duties owed by them to plaintiff and the members of the class;
(b) whether the proposed transaction, hereinafter described, constitutes a
breach of the duty of fair dealing with respect to the plaintiff and the other
members of the class; and (c) whether the class is entitled to injunctive relief
or damages as a result of the wrongful conduct committed by defendants.

         11. Plaintiff is committed to prosecuting this action and has retained
competent counsel experienced in litigation of this nature. The claims of the
plaintiff are typical of the claims of other members of the class, and plaintiff
has the same interests as do the members of the class. Plaintiff will fairly and
adequately represent the class.


         12. The prosecution of separate actions by individual members of the
class would create a risk of inconsistent or varying adjudications with respect
to individual members of the class, which would establish incompatible standards
of conduct for defendants; or would create a risk of adjudications with respect
to individual members of the class which would, as a practical matter, be
dispositive of the interests of the other members, not parties to the
adjudications or substantially impair or impede their ability to protect their
interests.

         13. Defendants have acted in a manner which affects plaintiff and all
members of the class, thereby making appropriate injunctive relief and/or
corresponding declaratory relief with respect to the class as a whole.

                            SUBSTANTIVE ALLEGATIONS


         14. On December 2, 1998, PPR announced that it had offered to buy the
49.9% of Brylane that it does not already own, for $20 per share. The offer
represents inadequate consideration for the Company; $20 a share is lower than
the price that Brylane stock had been trading for as recently as September 24,
1998. In addition, because of the 


                                       3
<PAGE>   4
relationship between PPR and Brylane, certain synergies would inure to PPR's
benefit from this combination that make Brylane worth more to PPR than the mere
value of Brylane's shares. To wit, defendant Weinberg has stated that the
transaction would "allow PPR to capitalize upon cross-border opportunities in
the specialty catalog sector in a more efficient manner."

         15. Brylane's directors are employed by or beholden to PPR or its
affiliates. Accordingly, they cannot be expected to protect the interests of
class members with undivided loyalties.

         16. Given the influence of PPR on Brylane's board of directors, the
board cannot meaningfully engage in the equivalent of arms-length bargaining
with PPR. PPR will be able to proceed with the transaction without any type of
market check to maximize the value for Brylane's public shareholders. Moreover,
by virtue of its domination of Brylane, PPR has unique knowledge of the Company
and has access to information that is unavailable to the public.

         17. In view of PPR's control of the Company, it is unfair and in
violation of defendants' fiduciary duties to consummate the transaction without
first obtaining a recommendation and an input by a truly independent
representative of public stockholders, or obtaining the majority approval of the
public stockholders. 

         18. By virtue of the acts and conduct alleged herein, PPR stands to
acquire the public shares for a price that is inadequate and intrinsically
unfair to the Company's public shareholders. As a result, the public
stockholders of Brylane will be wrongfully deprived of their valuable investment
in the Company, and all of its present and continuing profitability and will
receive in return for their investment grossly inadequate consideration.

                                       4
<PAGE>   5
         19. Unless enjoined by this Court, defendants will continue to breach
their fiduciary duties owed to plaintiff and the other members of the class, and
PPR will succeed in consummating an unfair transaction by virtue of the unfair
dealing complained of herein to the reparable harm to the class.

         20. Plaintiff and the other members of the class have no adequate
remedy at law. 

         WHEREFORE, plaintiff demands judgment as follows:

         A.       declaring this to be a proper class action;

         B.       enjoining, preliminarily and permanently, the transaction
                  complained of herein;

         C.       to the extent, if any, that the transaction complained of is
                  consummated prior to the entry of this Court's final judgment,
                  rescinding the same or awarding rescissory damages to the
                  class;


         D.       directing defendants to account to plaintiff and the class for
                  all damages caused by them and account for all profits and any
                  special benefits obtained by defendants as a result of their
                  unlawful conduct;

         E.       awarding plaintiff the costs and disbursements of this action,
                  including a reasonable allowance for the fees and expenses of
                  plaintiff's attorneys and experts; and

                                       5
<PAGE>   6
         F.       granting such other and further relief as the Court deems
                  appropriate. 


                                     ROSENTHAL, MONHAIT, GROSS & GODDESS, P.A.


                                     By:     /s/ J. A. Rosenthal       
                                        -----------------------------------
                                     Suite 1401 Mellon Bank Center
                                     P.O. Box 1070
                                     Wilmington, Delaware  19899
                                     (302) 656-4433
                                     Attorneys for Plaintiff



OF COUNSEL:


KAUFMAN MALCHMAN KIRBY & SQUIRE, LLP
919 Third Avenue
11th Floor
New York, New York  10022



                                       6

<PAGE>   1
                                                                 Exhibit (g)(6)

                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
                          IN AND FOR NEW CASTLE COUNTY


CRANDON CAPITAL PARTNERS,

                 Plaintiff,

         -against-                               C.A. No.  :16825NC

PETER J. CANZONE, SERGE WEINBERG,                CLASS ACTION
JUDITH E. CAMPBELL, WILLIAM C.                   COMPLAINT
JOHNSON, HARTMUT KRAMER, JOHANNES
LONING, ANTOINE METZGER, RICHARD
SIMONIN, PETER M. STARRETT, BRYLANE INC.
and PINAULT-PRINTEMPS-REDOUTE, S.A.,

                 Defendants.


         Plaintiff, by its attorneys, alleges upon personal knowledge as to its
own acts and upon information and belief as to all other matters, as follows:

                              NATURE OF THE ACTION

         Plaintiff brings this action individually and as a class action on
behalf of all persons, other than defendants and persons or entities affiliated
with defendants, who own the common stock of Brylane Inc. ("Brylane" or the
"Company"), for injunctive or other appropriate relief in connection with a
proposed transaction whereby the Company's majority stockholder,
Pinault-Printemps-Redoute S.A. ("PPR"), seeks to acquire all of the remaining
shares of the Company that it does not already own for a grossly inadequate
price. Alternatively, in the event that the proposed transaction is implemented,
plaintiff seeks to recover damages caused by the breach of fiduciary duties owed
by PPR and the other defendants to Brylane's public shareholders.
<PAGE>   2
                                     PARTIES

         1. Plaintiff is and has been, at all relevant times, the owner of
shares of Brylane common stock.

         2. Brylane is a corporation duly organized and existing under the laws
of the State of Delaware. Brylane's principal business is catalog retailing of
women's apparel. The Company, as of April 16, 1998, had 18,408,650 shares of
common stock outstanding which trade on the New York Stock Exchange.

         3. Defendant Canzone became a member of the Brylane Board of Directors
(the "Board"), President, and Chief Executive Officer of the Company at the time
of the Company's formation and was elected Chairman of the Board in June 1995.
In addition Mr. Canzone has been Chief Executive Officer of Brylane, L.P., a
Delaware limited partnership and a wholly-owned subsidiary of the Company
("Brylane" or the "Partnership"), and its predecessor since 1978 and also served
as President of Brylane and its predecessor from 1978 until July 1996.

         4. Defendant Weinberg became a member of the Board in connection with
the PPR Stock Purchase (as defined below). Since 1995, Mr. Weinberg has been
Chairman and Chief Executive Officer of PPR, a diversified company that, among
other things, operates specialized store chains as well as owning interests in
other companies, including La Redoute S.A., a company engaged in the mail order
of retail products through various catalogs. Mr. Weinberg joined PPR in 1990.

         5. Defendant Campbell became a member of the Board at the time of the
PPR Stock Purchase.


                                      -2-
<PAGE>   3
         6. Defendant Johnson became a member of the Board in connection with
the Company's formation and served as Vice Chairman of the Board from June 1995
to April 1998.

         7. Defendant Kramer became a member of the Board in connection with the
PPR Stock Purchase. Mr. Kramer also served as Chairman and Chief Executive
Officer of La Redoute S.A. in 1998.

         8. Defendant Loning became a member of the Board in connection with the
PPR Stock Purchase. Since 1997, Mr. Loning has been Vice-President in charge of
Corporate Development of La Redoute S.A.

         9. Defendant Metzger became a member of the Board in connection with
the PPR Stock Purchase. Since 1991, Mr. Metzger has been Chief Financial Officer
of La Redoute S.A. Previously, Mr. Metzger was Chief Financial Officer of S.A.
Redoute France (and its predecessor), a catalog retailer, from 1989 to 1991. Mr.
Metzger joined La Redoute S.A. in 1985 and served as financial controller of
S.A. Redoute France (and its predecessor) until 1989.

         10. Defendant Simonin became a member of the Board in connection with
the PPR Stock Purchase. Since May 1997, Mr. Simonin has been Chairman and Chief
Executive Officer of S.A. Redoute France.

         11. Defendant Starrett became a member of the Board in May 1997.

         12. PPR is a French company providing retail fashions for women. PPR is
the 49.9% owner of all of the outstanding stock of Brylane since its purchase of
a 43.7% block of stock in April 1998 (the "Stock Purchase").

         13. Because of their positions as officers/directors or controlling
shareholder, defendants owe fiduciary duties of loyalty and good faith to
plaintiff and the other members of the Class.


                                      -3-
<PAGE>   4
                            CLASS ACTION ALLEGATIONS

         14.  Plaintiff brings this action on its own behalf and as a class
action on behalf of all stockholders of the Company (except defendants herein
and any person, firm, trust, corporation, or other entity related to or
affiliated with any of the defendants, or any of the Company's principal
stockholders) who are or will be threatened with injury arising from defendants'
actions as described more fully below.

         15.  This action is properly maintainable as a class action.

         16.  The Class is so numerous that joinder of all members is
impracticable. There are hundreds of record and beneficial stockholders
unaffiliated with PPR. 

         17. There are questions of law and fact common to the Class including, 
inter alia, whether:

                  a. defendants have breached and will continue to breach their
     fiduciary and other common law duties owed by them to plaintiff and the
     members of the Class; and

                  b. plaintiff and the other members of the Class would be
     irreparably damaged by the transaction complained of herein.

         18. Plaintiff is committed to prosecuting the action and has retained
competent counsel experienced in litigation of this nature. Plaintiff's claims
are typical of the claims of the other members of the Class and plaintiff has
the same interests as the other members of the Class. Plaintiff is an adequate
representative of the Class.

         19. The prosecution of separate actions by individual members of the
Class would create the risk of inconsistent or varying adjudications with
respect to individual members of the Class which would establish incompatible
standards of conduct for defendants, or


                                      -4-
<PAGE>   5
adjudications with respect to individual members of the Class which would as a
practical matter be dispositive of the interests of the other members not
parties to the adjudications or substantially impair or impede their ability to
protect their interests.

         20. Defendants have acted, or refused to act, on grounds generally
applicable to, and causing injury to, the Class and, therefore, preliminary and
final injunctive relief on behalf of the Class as a whole is appropriate.


                             SUBSTANTIVE ALLEGATIONS

         21. On or about December 2, 1998, Brylane received from PPR an offer to
acquire the 50.1% of Brylane stock that PPR does not already own. PPR proposed
to pay $20.00 in cash for each outstanding share of Brylane in a transaction
valued at approximately $172.5 million.

         22. Brylane has recently reported a slight downturn in revenues for the
1998 Third Quarter. However, analysts following the Company see significant
improvement over the next 12 months as the market realizes that Brylane's
business is "fundamentally sound." PPR now seeks to take advantage of the
temporary downturn in revenues by acquiring control of the Company at a price
that does not reflect the true value of the Company.

         23. The proposed transaction is unfair, inadequate, and provides value
to Brylane's stockholders substantially below the fair or inherent value of the
Company. The intrinsic value of the equity of Brylane is materially greater than
the consideration contemplated in PPR's offer, taking into account the Company's
asset value, its expected growth, and its revenues and cash flow.


                                      -5-
<PAGE>   6
         24. The proposed transaction will deny Class members their right to
share in the true value of Brylane's valuable assets, profitable business, and
future growth in profits and earnings, while usurping the same for the benefit
of the majority owner of the Company's stock.

         25. Defendants have violated fiduciary and other common law duties owed
to the plaintiff and the other members of the Class in that they have not and
are not exercising independent business judgment, and have acted and are acting
to the detriment of the Class.

         26. Unless enjoined by this Court, defendants will continue to breach
their fiduciary duties owed to plaintiff and the Class, and PPR will succeed in
its plan to exclude plaintiff and the Class from their fair proportionate share
of Brylane's valuable assets and businesses, to the irreparable harm of the
Class.

         27. Plaintiff and the Class have no adequate remedy of law. 

                               PRAYER FOR RELIEF

         WHEREFORE, plaintiff prays for judgment and relief as follows:

                  a. declaring that this lawsuit is properly maintainable as a
     class action and certifying plaintiff as representative of the Class;

                  b. preliminarily and permanently enjoining defendants and
     their counsel, agents, employees, and all persons acting under, in concert
     with, or for them, from proceeding with or implementing the transaction
     proposed by PPR;

                  c. in the event the transaction is consummated, rescinding it
     and setting it aside;

                  d. awarding compensatory damages against defendants, jointly
     and severally, in an amount to be determined at trial, together with
     prejudgment interest at the maximum rate allowable by law;


                                      -6-
<PAGE>   7
              e. awarding plaintiff its costs and disbursements and reasonable
allowances for plaintiff's counsel and experts' fees; and

              f. granting such other and further relief as may be just and
proper.


                                       ROSENTHAL, MONHAIT, GROSS & GODDESS,
                                            P.A.

                                       By:   /s/
                                            ------------------------------------
                                            Mellon Bank Center, Suite 1401
                                            919 Market Street
                                            Wilmington, Delaware  19899
                                            (302) 656-4433
                                            Attorneys for Plaintiff


OF COUNSEL:

WECHSLER HARWOOD
  HALEBIAN & FEFFER LLP
488 Madison Avenue
New York, New York  10022
(212) 935-7400



                                      -7-

<PAGE>   1
                                                                 Exhibit (g)(7)

                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
                           IN AND FOR NEWCASTLE COUNTY


SPENCER S. FALK, individually and on behalf of all
other similarly situated,
                                                      Index No.  16827NC
                     Plaintiff,

         - v. -

SERGE WEINBERG, HARTMUT KRAMER,
JOHANNES LONING, ANTOINE METZGER,
RICHARD SIMONIN, PINAULT-PRINTEMPS-
REDOUTE S.A., EMPUSA LLC, and BRYLANE INC.,

                     Defendants.



                             CLASS ACTION COMPLAINT

         Plaintiff alleges on information and belief, except as to paragraph 2
below which is alleged on knowledge, as follows;

         1. This action arises out of an improper scheme and plan by defendant
Pinault-Printemps-Redoute S.A. ("PPR"), a societe anonyme organized and existing
under the laws of the Republic of France, and its affiliate, defendant Empusa
LLC ("Empusa") which collectively own 50.1% of the outstanding shares of Brylane
Inc. ("Brylane" or the "Company"), to acquire the remaining equity interest of
Brylane which they do not already own, for grossly inadequate consideration and
without adequate procedural protections customarily afforded public shareholders
under such circumstances. Plaintiff alleges that, in connection with the
proposed transaction, defendants have engaged and are continuing to engage in
acts of self-dealing, unfair dealing, gross overreaching, and breaches of their
fiduciary duties, all in an effort to enable PPR 
<PAGE>   2
to acquire the remaining outstanding shares of the Company for as little
consideration as possible. Plaintiff alleges that he and other public
stockholders of Brylane are entitled to enjoin the transaction, or
alternatively, to recover damages in the event the transaction is consummated.


                                   THE PARTIES

         2. Plaintiff Spencer S. Falk owns and at all relevant times has owned
Brylane common stock.

         3. Defendant Brylane is a Delaware corporation with principal executive
offices located at 463 Seventh Avenue, 21st Floor, New York, New York. Brylane
is a catalogue retailer of value-priced apparel. The Company sell a variety of
women's and men's apparel through a portfolio of catalogues including "Lane
Bryant," "Roaman's," and "Jessica London," serving the special-size market, and
"Chadwick's of Boston," "Lerner," and "Bridgewater," serving the regular-size
market. Brylane conducts operations in New York, Indiana, Massachusetts, and
Texas. As of November 28, 1998, Brylane had approximately 17.2 million shares of
common stock outstanding and actively traded on the New York Stock Exchange.

         4. By virtue of their majority stock ownership and the right to
designate a majority of the Company's Board, PPR and Empusa (collectively,
"PPR") is the Company's majority shareholder, and as a result, owes the highest
fiduciary duties of good faith, loyalty, fair dealing, due care and candor to
plaintiff and other members of the Class (defined below). In connection with its
efforts to acquire the Company as described below, PPR has fiduciary obligations
to Class members, which include the obligation to offer Class members a fair
price and act in a procedurally fair manner.


                                      -2-
<PAGE>   3
         5. Defendant Serge Weinberg ("Weinberg") is and at all relevant times
has been a director of Brylane and Chairman and Chief Executive Officer of
defendant PPR.

         6. PPR, based in Paris, is a specialty retailer of a wide range of
consumer goods. PPR, through its wholly owned, direct subsidiary La Redoute S.A.
("La Redoute"), is Europe's third-largest mail order company. PPR owns 50.1% of
Brylane's outstanding shares.

         7. Defendant Empusa is a limited liability company organized under the
laws of the State of Delaware, and a wholly owned subsidiary of PPR. On November
27, 1998, Empusa acquired 8.6 million shares of the Company.

         8. Defendant Hartmut Kramer ("Kramer") is and at all relevant times has
been a director of Brylane and Chairman and Chief Executive Officer of La
Redoute.

         9. Defendant Johannes Loning ("Loning") is and at all relevant times
has been a director of Brylane and Vice President in charge of Corporate
Development of La Redoute.

         10. Defendant Antoine Metzger ("Metzger") is and at all relevant times
has been a director of Brylane and Chief Financial Officer of La Redoute.

         11. Defendant Richard Simonin ("Simonin") is and at all relevant times
has been a director of Brylane and Chairman and Chief Executive Officer of S.A.
Redoute France.

         12. Individual defendants Weinberg, Kramer, Loning, Metzger, and
Simonin are referred to collectively as the "Brylane Defendants."


                                      -3-
<PAGE>   4
         13. As directors of Brylane, each of the Brylane Defendants owes the
highest fiduciary duties of good faith, loyalty, fair dealing, due care, and
candor to Plaintiff and the other members of the Class.


                            CLASS ACTION ALLEGATIONS

         14. Plaintiff brings this action for declaratory, injunctive, and other
relief on behalf of himself and as a class action, pursuant to Rule 23 of the
Rules of the Court of Chancery, on behalf of all common stockholders of Brylane,
and their successors in interest, who are being deprived of the opportunity to
maximize the value of their Brylane shares by the wrongful acts of the
defendants described herein (the "Class"). Excluded from the Class are
defendants herein and any person, firm, trust, corporation, or other entity
related to or affiliated with any of the defendants.

         15. This action is properly maintainable as a class action.

              (a)  The Class is so numerous that joinder of all members is
impracticable. As of November 28, 1998, there were over 17 million shares of
Brylane common stock outstanding, held by over 100 stockholders of record.
Brylane's shares are actively traded on the New York Stock Exchange.

              (b)  Members of the Class are scattered throughout the United
States and are so numerous that it is impracticable to bring them all before
this Court.

              (c)  There are questions of law and fact which are common to the
Class and which predominate over questions affecting any individual class
member. The common questions include, inter alia, the following:


                                      -4-
<PAGE>   5
                   (i)   Whether defendants have engaged and are continuing to
engage in a plan and scheme to benefit themselves at the expense of the members
of the Class;

                   (ii)  Whether the Brylane Defendants, who are affiliated both
with PPR and Brylane, are capable of fulfilling their fiduciary duties to
Plaintiff and the other members of the Class, including their duties of entire
fairness, loyalty, due care, and candor;

                   (iii) Whether defendants have disclosed all material facts in
connection with the challenged transaction; and

                   (iv)  Whether Plaintiff and the other members of the Class
would be irreparably damaged were defendants not enjoined from the conduct
described herein.

              (d)  Defendants have acted and will continue to act on grounds
generally applicable to the Class, thereby making appropriate final injunctive
or corresponding declaratory relief with respect to the Class as a whole.

              (e)  Plaintiff's claims are typical of the claims of the other
members of the Class in that all members of the Class will be damaged by
defendants' action. Plaintiff has the same interests as the other members of the
Class.

              (f)  Plaintiff is committed to the prosecution of this action and
has retained competent counsel experienced in litigation of this nature.
Plaintiff is an adequate representative of the Class.


                                      -5-
<PAGE>   6
              (g)  A class action is superior to any other method available for
the fair and efficient adjudication of this controversy since it would be
impractical and undesirable for each of the members of the Class, who has
suffered or will suffer damages, to bring separate actions.

              (h)  Plaintiff does not anticipate any difficulty in the
management of this litigation as a class action.


                             SUBSTANTIVE ALLEGATIONS

         16.  On or about December 2, 1998, PPR issued a press release
announcing its proposal to acquire the outstanding shares of Brylane which it
does not already own (the "Offer").

         17.  Pursuant to the terms of the Offer, Brylane's public shareholders
would receive $20.00 per share, in cash. The Offer is subject to, among other
things, approval of a majority of the "independent" directors of Brylane.

         18.  The Offer represents only a modest premium over the current
trading price of Brylane stock, which traded in excess of $35.00 per share as
recently as August, l998.

         19.  The Offer is timed to take advantage of the currently depressed
price of Brylane common stock, which has been depressed as a result of the
Company's temporary failure to keep pace with current fashion trends.

         20.  The Offer is wrongful, unfair, and harmful to Class members and
represents an attempt by PPR to aggrandize its personal and financial position
and interest and to en-


                                      -6-
<PAGE>   7
rich itself, at the expense of and to the detriment of Class members. In seeking
to consummate the Offer, PPR has failed to offer a fair price or afford Class
members adequate procedural safeguards, all in violation of their fiduciary
obligations.

         21. PPR and the Brylane Defendants have breached their fiduciary duties
by failure to offer a fair price to Class members for their Brylane share. The
proposed consideration is not the result of arm's-length negotiations, and is
not based upon any independent valuation of the current or projected value of
Brylane stock, but was fixed arbitrarily by PPR as part of its unlawful plan and
scheme to advance its self interests to the detriment of the Class. The amount
of the Offer is grossly inadequate in view of, among other things, the market
price of Brylane's shares prior to the announcement to the offer; the present
and projected value of the Company and its securities; and the premiums paid by
majority shareholders in other comparable transactions.

         22. Moreover, as a practical matter, PPR, by virtue of its stock
ownership, has a blocking position and can effectively control the vote, absent
the adoption of a procedural safeguard such as a requirement that the Offer be
approved by a majority of Brylane's public shareholders.

         23. Because of the control exercised by PPR over Brylane, no third
party, as a practical matter, can bid for the Company and thus it is unlikely
that other bidders will emerge for Brylane.

         24. Indeed, the December 2, 1998 Offer expressly states that "PPR is
not interested, under any circumstances, in selling its 49.9% interest in
Brylane owned by PPR."


                                      -7-
<PAGE>   8
         25. Unless enjoined by this Court, defendants will continue to breach
their fiduciary duties owed to Plaintiff and the Class and will consummate the
takeover transaction to the irreparable harm of Plaintiff and the Class.

         26. Plaintiff and the other members of the Class have no adequate
remedy at law.

         WHEREFORE, Plaintiff demands judgment as follows:

              (a) declaring this to be a proper class action and naming
         Plaintiff as Class representative;

              (b) ordering defendants to carry out their fiduciary duties to
         Plaintiff and the other members of the Class, including the duties of
         care, loyalty, and candor;

              (c) granting preliminary and permanent injunctive relief against
         the consummation of the Offer as described herein;

              (d) in the event the Offer is consummated, rescinding the
         transaction effected by defendants and awarding rescissory damages;

              (e) ordering defendants, jointly and severally, to pay to
         Plaintiff and the other members of the Class all damages suffered and
         to be suffered by them as the result of the acts and transactions
         alleged herein;

              (f) awarding Plaintiff the costs and disbursements of this action,
         including Plaintiff's reasonable attorneys' and experts' fees; and


                                      -8-
<PAGE>   9
              (g) granting such other and further relief as the Court deems just
         and proper.


Dated:  December 4, 1998

                                            CHIMICLES & TIKELLIS LLP



                                       By:       /s/ Robert J. Kriner, Jr.
                                            ------------------------------------
                                            Robert J. Kriner, Jr.

                                            One Rodney Square
                                            P.O. Box 1035
                                            Wilmington, Delaware  19899
                                            (302) 656-2500


                                            Jonathan M. Plasse
                                            GOODKIND LABATON RUDOFF &
                                               SUCHAROW LLP
                                            100 Park Avenue
                                            New York, New York  10017-5563
                                            (212) 907-0700


                                            Richard Dannenberg
                                            LOWEY DANNENBERG BEMPORAD &
                                               SELINGER, P.C.
                                            The Gateway
                                            One North Lexington Avenue
                                            11th Floor
                                            White Plains, New York  10601
                                            (914) 997-0500

                                            Attorneys for Plaintiff




                                      -9-

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                                                                 Exhibit (g)(8)

                IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

                          IN AND FOR NEW CASTLE COUNTY



GERALD PATLIS,

              Plaintiff,
                                            Civil Action No. 16829NC
         - against -

BRYLANE INC., SERGE WEINBERG,               CLASS ACTION COMPLAINT
                                            ----------------------
JUDITH E. CAMPBELL, WILLIAM C. JOHNSON
HARTMUT KRAMER, JOHANNES LONING,
ANTOINE METZGER, RICHARD SIMONIN,
PETER M. STARRETT, PETER C. CANZONE and
PINAULT-PRINTEMPS-REDOUTE, S.A.,

              Defendants.


         Plaintiff, by his attorneys, alleges the following upon information and
belief, except for those allegations which pertain to plaintiff, which
allegations are based upon personal knowledge:

         1. This action arises out of an unlawful scheme and plan to enable
Pinault-Printemps-Redoute, S.A. ("PPR") to acquire the remaining approximately
49.9% ownership of Brylane Inc. ("Brylane" or the "Company") which PPR does not
already own for grossly inadequate consideration and in breach of defendants'
fiduciary duties. Plaintiff seeks to enjoin the proposed transaction, or
alternatively, recover damages in the event the transaction is consummated.
<PAGE>   2
                                   THE PARTIES


         2. Plaintiff Gerald Patlis is and at all relevant times was the owner
of shares of Brylane common stock.

         3. Brylane is a corporation organized and existing under the laws of
the State of Delaware with its principal executive offices located at 463
Seventh Avenue, New York, NY 10018. Brylane is the nation's leading specialty
catalog retailer of value-priced apparel, with catalogs that target consumers of
both special and regular size apparel.

         4. Defendant PPR is a company organized under the laws of France. PPR,
through an affiliate, REDAM LLC, a Delaware limited liability company, acquired
approximately 43.7% of the outstanding shares of Brylane common stock from
certain stockholders of the Company for $51.00 share (the "PPR Stock Purchase").

         5. Defendant Peter J. Canzone ("Canzone") is Chairman of the Brylane
Board and President and Chief Executive Officer of the Company.

         6. Defendant Serge Weinberg ("Weinberg") became a member of the Brylane
Board in connection with the PPR Stock Purchase. Since 1995, Weinberg has been
Chairman and Chief Executive Officer of PPR, a diversified company that, among
other things, owns interests in other companies, including La Redoute, S.A.

         7. Defendant Judith E. Campbell ("Campbell") became a member of the
Brylane Board at the time of the PPR Stock Purchase.

         8. Defendant William C. Johnson ("Johnson") is a member of the Brylane
Board.


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<PAGE>   3
         9. Defendant Hartmut Kramer ("Kramer") became a member of the Brylane
Board in connection with the PPR Stock Purchase. Kramer is Chairman and Chief
Executive Officer of La Redoute, S.A.

         10. Defendant Johannes Loning ("Loning") became a member of the Brylane
Board in connection with the PPR Stock Purchase. Since 1997, Loning has been
Vice-President in charge of Corporate Development of La Redoute, S.A.

         11. Defendant Antoine Metzger ("Metzger") became a member of the
Brylane Board in connection with the PPR Stock Purchase. Since 1991, Metzger has
been Chief Financial Officer of La Redoute, S.A.

         12. Defendant Richard Simonin ("Simonin") became a member of the
Brylane Board in connection with the PPR Stock Purchase. Since May 1997, Mr.
Simonin has been Chairman and Chief Executive Officer of S.A. Redoute France.

         13. Defendant Peter M. Starrett ("Starrett") is a member of the Brylane
Board.

         14. The Individual Defendants and PPR, as controlling shareholder, owe
fiduciary duties of good faith, loyalty, fair dealing, due care, and candor to
plaintiff and the other members of the Class (as defined below).

                            CLASS ACTION ALLEGATIONS

         15. Plaintiff brings this action pursuant to Rule 23 of the Rules of
this Court on his own behalf and on behalf of all other stockholders of the
Company and their successors in interest, who are or will be threatened with
injury arising from defendants' actions (the "Class"). Excluded from the Class
are the defendants herein, members of their immediate families, and any


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<PAGE>   4
subsidiary, firm, trust, corporation, or other entity related to or affiliated
with any of the defendants.

         16.  This action is properly maintainable as a class action for the
following reasons:

              a.   the Class is so numerous that joinder of all members is
impracticable. There are more than 18,408,650 shares of Brylane common stock
outstanding held by hundreds of shareholders of record;

              b.   there are questions of law and fact which are common to
members of the Class and which predominate over any questions affecting only
individual members. The common questions include, inter alia, the following:

                   (1) whether defendants have engaged and are continuing to
engage in a plan and scheme to benefit PPR at the expense of the members of the
Class;

                   (2) whether defendants have breached their fiduciary duties
owed to plaintiff and the other members of the Class;

                   (3) whether plaintiff and the other members of the Class
would be irreparably damaged were defendants not enjoined from the conduct
described herein;

              c.   the claims of plaintiff are typical of the claims of the
other members of the Class and plaintiff has no interest that are adverse or
antagonistic to the interests of the Class;

              d.   plaintiff is committed to prosecuting this action and has
retained counsel competent and experienced in litigation of this nature.
Accordingly, plaintiff is an 


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<PAGE>   5
adequate representative of the Class and will fairly and adequately protect the
interests of the Class.


                             SUBSTANTIVE ALLEGATIONS


         17. On April 3, 1998, PPR, through an affiliate, REDAM LLC, a Delaware
limited liability company, acquired almost 44% of the outstanding stock of
Brylane from certain stockholders of the Company for $51.00 per share (the "PPR
Stock Purchase"). PPR has since increased its stock ownership to 50.1% (which
includes .2% owned by an affiliate) of the outstanding shares of Brylane and
effectively controls the Company. Indeed, according to Brylane's Form 10-K for
the year ended January 31, 1998,

         PPR beneficially owns approximately 44% of the Company. By virtue of
         its ownership of a large percentage of the outstanding Common Stock,
         PPR is in a position to exercise substantial influence over actions
         that require the consent of stockholders. In addition, pursuant to the
         terms of the Governance Agreement, the Company has agreed to use its
         best efforts to have the Board of Directors of the Company include up
         to five nominees of PPR in the slate of nominees presented by the Board
         of Directors for election at each stockholder meetings. . . .


         18. At the Company's 1998 Annual Meeting of Stockholders held on May
28, 1998, PPR elected 5 of its affiliates to the Company's 9 member Board.

         19. On December 2, 1998, PPR announced that it had made a proposal to
Brylane to acquire the 8,623,872 outstanding shares of Brylane that PPR does not
own for $20 per share (the "Buyout Transaction").

         20. The purpose of the Buyout Transaction is to enable PPR to acquire
one hundred percent equity ownership of Brylane and its valuable assets for its
own benefit at the 


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expense of Brylane's public stockholders who will be deprived of their equity
investment and the benefits thereof including, among other things, the expected
growth in the Company's profitability.

         21.  The Buyout Transaction is the product of unfair dealing, and the
price of $20.00 cash per share to be paid to class members is unfair because,
among other things:

              a.   PPR timed the announcement of the Buyout Transaction to place
an artificial lid or cap on the market price for Brylane's stock to enable PPR
to acquire the majority stock at the lowest possible price. The buyout price of
$20.00 per share represents only a modest premium over the market price on the
day prior to the announcement of the Buyout Transaction ($17.375). It is also
way below the market price ($61.125) that the stock reached in April 1998 when
PPR purchased its controlling stake for $51.00 per share; and

              b.   because PPR owns or controls a majority of the Company's
common stock, no third party will likely bid for Brylane. Indeed, in its
proposal, PPR made clear that it is not interested under any circumstances in
selling its controlling stake in Brylane. Thus, PPR will be able to proceed with
the Buyout Transaction without an auction or other type of market check to
maximize value for Brylane's public shareholders.

         22. The proposed Buyout Transaction is wrongful, unfair and harmful to
Brylane's public stockholders, and represents an effort by PPR to aggrandize its
financial position and interests at the expense of and to the detriment of Class
members The Buyout Transaction is an attempt to deny plaintiff and the other
members of the Class their right to share proportionately in the true value of
PPR's valuable assets, future growth in profits, earnings and dividends, while
usurping the same for the benefit of PPR on unfair and inadequate terms.


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<PAGE>   7
         23. As a result of defendants' unlawful actions, plaintiff and the
other members of the Class will be damaged in that they will not receive their
fair portion of the value of Brylane's assets and business and will be prevented
from obtaining the real value of their equity ownership of the Company.

         24. Unless the proposed Buyout Transaction is enjoined by the Court,
defendants will continue to breach their fiduciary duties owed to the plaintiff
and the members of the Class, will not engage in arm's-length negotiations on
the merger terms, and will consummate and close the Buyout Transaction to the
irreparable harm of the members of the Class.

         25. Plaintiff and the other members of the Class have no adequate
remedy at law.

         WHEREFORE, plaintiff demands judgment as follows:

         A. declaring this action to be a proper class action and certifying
plaintiff as the representative of the Class;

         B. enjoining, preliminarily and permanently, the transaction complained
of herein;

         C. to the extent, if any, that the transaction complained of is
consummated prior to the entry of this Court's final judgment, rescinding the
same or awarding rescissory damages to the Class;

         D. directing defendants to account to plaintiff and the Class for all
damages caused by them and account for all profits and any special benefits
obtained by defendants as a result of their unlawful conduct;


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         E. awarding plaintiff the costs and disbursements of this action,
including a reasonable allowance for the fees and expenses of plaintiff's
attorneys and experts; and

         F. granting such other and further relief as the Court deems
appropriate.

                                       ROSENTHAL, MONHAIT, GROSS
                                         & GODDESS, P.A.


                                       By   /s/ 
                                         ---------------------------------------
                                            Suite 1401, Mellon Bank Center
                                            P.O. Box 1070
                                            Wilmington, DE  19899
                                            (302) 656-4433
                                            Attorneys for Plaintiff


OF COUNSEL:

WOLF POPPER LLP
845 Third Avenue
New York, NY  10022
(212) 759-4600


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