FREDERICK BREWING CO
10QSB/A, 1997-05-16
MALT BEVERAGES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                Amendment No. 1
                                       to

                                   FORM 10-QSB
    

[X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 1997.

                                       or

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 For the transition period from _____________________________________
to _____________________________________



                         Commission File Number: 0-27800

                              Frederick Brewing Co.
         ----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)


                        Maryland                                52-1769647
                        --------                                ----------
    (State or other jurisdiction of incorporation             (I.R.S. Employer
                   or organization)                          Identification No.)

    4607 Wedgewood Boulevard, Frederick, Maryland                   21703
    ---------------------------------------------                   -----
       (Address of principal executive offices)                   (Zip Code)


                                 (301) 694-7899
- -------------------------------------------------------------------------------
                (Issuer's telephone number, including area code)

                                 Not Applicable
- --------------------------------------------------------------------------------
                    (Former name, former address and former
                   fiscal year, if changed since last report)


Indicate by check mark whether the issuer (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exhcange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.                              [ X ]Yes   [ ]No


       Common Stock, $0.00004 Par Value                    1,954,876
       --------------------------------                    ---------
            (Title of Each Class)                (Number of Shares Outstanding
                                                        as of May 13, 1997)


Transitional Small Business Disclosure Format (Check one):
Yes [ ]   No [ X ]

 <PAGE>

   
 Item 6. Exhibits and Reports on 8-K
- --------------------------------------------------------------------------------
        (a)     Exhibits Filed:

                Index to Exhibits
- --------------------------------------------------------------------------------
           (I.)    Report filed on Form 8-K, March 31, 1997 /1/
           (II.)   Registration Statement filed on Form S-3, April 24, 1997 /2/
           (III.)  Press release, May 12, 1997

    10             Material Contracts
           (I.)            Corporate Relations Group, Inc. 
           (II.)           Arrow Marketing Inc. 
           (III.)          Gulf Atlantic Publishing Inc.

    27             Financial Data Schedule

    99             Safe Harbor Under the Private Securities Litigation 
                    Reform Act of 1995 /3/

1 Incorporated by reference from Form 8-K filed with the SEC on March 31, 1997.

2 Incorporated by reference from Form S-3 filed with the SEC on April 24, 1997.

3 Incorporated by reference from Form 8-K filed with the SEC on February 27,
  1997.
                                          

                                      
<PAGE>



                                   SIGNATURES

In accordance with the requirements of the Securities and Exchange Act of 1934,
the Registrant has caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                       Frederick Brewing Co.


        Date    May, 1997             /s/  Kevin E. Brannon
                ------------          ------------------------------------------
                                      Kevin E. Brannon
                                      Chairman of the Board and
                                      Chief Executive Officer


        Date    May, 1997             /s/ Craig J. O'Connor
                ------------          ------------------------------------------
                                      Craig J. O'Connor
                                      Vice President - Finance & Administration




<PAGE>

                                  PRESS RELEASE


Frederick Brewing Co.
4607 Wedgewood Blvd.
Frederick, MD 21703


                           Frederick Brewing Co. Hires
                         Corporate Relations Group, Inc.

For Immediate Release
Monday, May 12, 1997

Frederick, MD---Frederick Brewing Co. (Nasdaq: BLUE), a U.S. craft brewery that
kegs and bottles quality ales, porters, stouts and lagers, announced today that
it has retained the services of Corporate Relations Group, Inc. (CRG) to handle
its investor and broker relations.

Frederick Brewing Co. was founded in 1992 and is one of the fastest growing
craft breweries in the United States. Annual sales for BLUE multiplied nearly 20
times from 660 barrels in 1993 to nearly 11,000 in 1996. In February 1997 BLUE
opened a new multi-million dollar, 57,000 square foot Frederick, MD brewery.
From it newly built brewery, BLUE kegs and bottles 11 styles of distinctive,
international award winning, supreme quality ales, porters, stouts and lagers
under its Blue Ridge and Hempen Ale brand names for some 25 independent
wholesale distributors.

Corporate Relations Group, Inc., a subsidiary of Stratcomm Media Ltd., is an
award-winning direct response advertising and marketing agency specializing in
investor/broker relations. For more information, contract Chris Zafiroff with
corporate Relations Group, Inc. at 800-444-4980 or Kevin E. Brannon with
Frederick Brewing Co. at 301-694-7899.






                LEAD GENERATION / CORPORATE RELATIONS AGREEMENT


THIS AGREEMENT is made this 13th day of March, 1997, between CORPORATE RELATIONS
GROUP, INC., a Florida corporation (hereinafter "CRG"), and FREDERICK BREWING
CO., (hereinafter the "Client").

                                    RECITALS

1. The Client wishes to retain CRG to provide corporate relations services to
   the Client.

2. CRG is willing to provide such corporate relations services as are more fully
   described herein.

NOW THEREFORE, in consideration of the mutual promises contained herein, it is
agreed as follows:

1. Furnishing of Information by Client. The Client shall furnish to CRG
   information about the Client such as copies of disclosure and filing
   materials, financial statements, business plans, promotional information and
   background of the Client's officers and directors ("Information Package").
   The Client shall update the Information Package on a continuous basis. The
   Client understands that the sole purpose for providing CRG with the
   Information Package is for utilization in a Lead Generation/Corporate
   Relations program. CRG is not obligated to assess the financial viability of
   the Client. CRG may rely on, and assume the accuracy of the Information
   Package.

2. Representations and Warranties of Client. The Client represents that all
   information included in the Information Package furnished to CRG shall
   disclose all material facts and shall not omit any facts necessary to make
   statements made on behalf of the Client not misleading.

3. Covenants of the Client. The Client covenants and warrants that any
   information submitted for dissemination will be truthful, accurate, in
   compliance with all copyright and all other applicable laws and regulations
   and will not be submitted in connection with any improper or illegal act or
   deed.
                                                                      RV    KB
                                                                      -----,---
                                                                       Initials
                                                                       
                                      -1-
<PAGE>



4.  Based on the Information Package. CRG will perform the services more fully
    described in Exhibit "A" for a period of sixty (60) months pursuant to the
    terms hereof, which services shall specifically include CRG making oral
    representations on behalf of the Client pursuant to the following
    procedures:

   (a) Preparation of Proofs. CRG shall prepare proofs and or tapes of the
       agreed upon materials and information, as set for dissemination, for the
       Client's review and approval;

   (b) Correction and Changes of Proofs and or Tapes. CRG shall make all
       corrections and changes that the Client may request.

   (c) Sign Offs. All approvals, corrections and change of proofs by the Client
       shall be signed by a duly authorized representative of the Client. The
       Client hereby designates the individual(s) listed in Exhibit "C" hereof
       as authorized representatives for purposes of this paragraph 4(a), (b)
       and (c); and CRG may rely upon this designation.

5.  Compensation. Refer to Exhibit "B".

6.  It is understood and agreed by the Parties that the above compensation in
    U.S. currency, or free trading shares of the Company, should be paid timely
    upon execution of this Agreement. CRG will retain the option, but is not
    compelled to begin it's performance under this Agreement prior to the
    payment of such compensation in U.S. currency or free trading shares.

7.  Assumption of Liability and Indemnification. The Client assumes and claims
    all responsibility and liability for the content of all information
    disseminated on behalf of the Client which have been approved by Client. The
    Client shall indemnify and hold CRG, its subsidiaries and parent company
    harmless from and against all demands, claims or liability arising for any
    reason due to the context of information disseminated on behalf of the
    Client. This indemnity shall include any costs incurred by CRG including,
    but not limited to, legal fees and expenses incurred both in administrative
    proceeds, at trial and appellate levels, in settlement of claims and payment
    of any judgment against CRG.

8.  Assignment and Delegation. Neither party may assign any rights or delegate
    any duties hereunder without the other party's express prior written
    consent.
                                                                       RV    KB
                                                                       -----,---
                                                                       Initials
                                                                       
                                      -2-
<PAGE>



9.  Entire Agreement. This writing contains the entire agreement of the parties.
    No representations were made or relied upon by either party, other than
    those expressly set forth. Furthermore, the Client understands that CRG
    makes no guarantees, assurances or representations in regard to the results
    of its corporate relations program. No agent, employee or other
    representative of either party is empowered to alter any of the above terms,
    unless done in writing and signed by an executive officer of the respective
    parties.

10. Controlling Law and Venue. This Agreement's validity, interpretation and
    performance shall be controlled by and construed under the laws of the State
    of Florida. The proper venue and jurisdiction shall be the Circuit Court in
    Orange County, Florida.

11. Prevailing Party. In the event of the institution of any legal proceedings
    or litigation, at the trial level or appellate level, with regard to this
    Agreement, the prevailing party shall be entitled to receive from the
    non-prevailing party all costs, reasonable attorney's fees and expenses.

12. Failure to Object not a Waiver. The failure of either party to this
    Agreement to object to, or to take affirmative action with respect to any
    conduct of the other which is in violation of the terms of this Agreement
    shall not be construed as a waiver of the violation or breach, or of any
    future violation, breach or wrongful conduct.

13. Notices. All notices or other documents under this Agreement shall be in
    writing and delivered personally or mailed by certified mail, postage
    prepaid, addressed to the representative or Company as follows:


    COMPANY: CORPORATE RELATIONS GROUP, INC.
             1801 Lee Road, Suite 301
             Winter Park, FL 32789
             Attention: Roberto E. Veitia, President


    CLIENT: FREDERICK BREWING COMPANY
            4607 Wedgewood Blvd.
            Frederick, MD 21703
            Attention: Kevin E. Brannon, Chairman/CEO


<PAGE>



14. Headings. Headings in this Agreement are for convenience only and shall not
    be used to interpret or construe its provisions.

15. Time. For all intents and purposes, time is of the essence with this
    Agreement.

16. Agreement Not To Hire. The Client understands and appreciates that CRG has
    invested a tremendous amount of time, energy and expertise in the training
    of its employees to be able to provide the very service that Client desires.
    Client further understands that should an employee be enticed to leave, then
    CRG will be damaged in an amount the parties are incapable of calculating at
    this time. Therefore, the Client agrees not to offer employment to any
    employee or subcontractor of CRG, nor to allow any officer or director of
    Client to offer such employment with Client or any other company with whom
    officers and directors of Client are employed or hold a financial stake for
    a period of three (3) years.

IN WITNESS WHEREOF, this Agreement is executed as of the date first above
written.

CORPORATE RELATIONS GROUP, INC.

BY: /s/ Roberto E. Veitia                           BY: /s/ James W. Spratt III
   -------------------------                            ------------------------
    Roberto E. Veitia                                   James W. Spratt III
    President                                           Consultant


FREDERICK BREWING COMPANY

BY:  /s/ Kevin E. Brannon
   -------------------------
     Kevin E. Brannon
     Chairman/CEO

                                      -4-

<PAGE>


                                  EXHIBIT "A"

The Corporate Relations Services to be provided by CRG for a sixty (60) month
period are as follows:

I. ADVERTISING and PRINTING SERVICES

   A.    MoneyWorld Magazine - Lead Generation mailing (300,000 print run total
         for the sixty month period)

         o   Twenty-Eight page, four color magazine will be created of which a
             four page advertorial will be dedicated to the Client.

         o   Creative concept, color separations, copy work and printing

         o   300,000 to be mailed

   B.    Growth Industry Report - Four page, four color follow-up mail piece
         designed for additional informational purposes that is mailed to
         respondents. A total of 15,000 will be printed.

   C.    The Core Broker Program - CRG will produce a core of 8-10 retail
         brokers, market makers and/or money managers who will take positions in
         the stock of "FREDERICK BREWING COMPANY." This process will begin
         immediately upon CRG receiving the payment as stipulated in Exhibit "B"
         and will be completed no later than a month before mailing occurs. Upon
         completion, selection and approval of the Core Broker Group, CRG will
         arrange a Core Broker meeting. This will last for two days, which will
         include; a show and tell from the top management of "FREDERICK BREWING
         COMPANY" in intense training of these core brokers.

   D.    Public relations exposure to newsletter writers, trade publications and
         financial gurus. At CRG's discretion, it will pay for any special
         reports that may be required. The Client shall be totally responsible
         for all travel expenses for the purpose of due diligence of the
         company by financial newsletter writers and/or brokers. The Client will
         have total pre-approval rights on these trips.

   E.    Inclusion as a featured "Lead Generator of the Month" in Confidential
         Fax Alert, a newsletter transmitted by fax to over 5,000 Brokers.

   F.    Preparation of a Broker Bullet Sheet to be sent to every broker who
         shows interest in working the leads and the stock. (As soon as
         possible).

   G.    Lead Tracking Summary maintained for all response leads generated and
         provided.

   H.    Follow-up with shareholders, brokers, funds and institutions.

                                                                       RV    KB
                                                                       -----,---
                                                                        Initials
                                                                        

                                      -1-
<PAGE>



                                  EXHIBIT "B"
                               PAYMENT AGREEMENT

                              made by and between

                           FREDERICK BREWING COMPANY

                                      and

                        CORPORATE RELATIONS GROUP, INC.

THIS AGREEMENT is made this 13th day of March, 1997, and will serve as
confirmation of payment terms for services to be provided FREDERICK BREWING CO.,
("CLIENT") whereby CORPORATE RELATIONS GROUP, INC. ("CRG") has agreed to perform
said services as defined in the "Lead Generation/ Corporate Relations
Agreement."

                                     TERMS

A.  CLIENT will pay to CRG, SIX HUNDRED FIFTY THOUSAND DOLLARS ($650,000 U.S.
    cy).

B.  This Agreement is subject to compliance with the rules of the Exchanges and
    Securities Commissions on which Client is listed and registered.

C.  It is understood and agreed by the Parties that the above compensation in
    U.S. currency, or free trading shares of the Company, should be paid timely
    upon execution of this Agreement. CRG will retain the option, but is not
    compelled to begin it's performance under this Agreement prior to the
    payment of such compensation in U.S. currency or free trading shares.

D.  In the event of termination of the Agreement by Client, CRG shall be fully
    released and forever discharged by Client from any further obligations or
    liabilities with respect to the "Lead Generation/Corporate Relations
    Agreement" and any results therefrom, save and except liabilities arising
    from CRG's own negligence during the term of this Agreement. Concurrently,
    Client shall be fully released and forever discharged by CRG from any and
    all obligations of further payments or liabilities with respect to the "Lead
    Generation/Corporate Relations Agreement." This release in no way affects
    Point #7, Page 2 of the "Lead Generation/Corporate Relations Agreement."

                                                                       RV    KB
                                                                       -----,---
                                                                        Initials
                                                                      


                                      -1-
<PAGE>



                                  EXHIBIT "B"
                                   continued

E.  Shares shall be made free trading through the registration that is mutually
    agreed upon by the Company's attorney and CRG's attorney.

F.  Company shall issue options to CRG as outlined below.

     Amount         Price       Duration
     ------         -----       --------

     100,000 shares at $4.00    One (1) year from the date of this Agreement
     100,000 shares at $4.80    Two (2) years from the date of this Agreement
     100,000 shares at $5.60    Three (3) years from the date of this Agreement
     100,000 shares at $6.40    Four (4) years from the date of this Agreement
     100,000 shares at $7.20    Five (5) years from the date of this Agreement

G.  The Client further agrees to issue immediately at no cost to CRG 100,000
    Common Shares of 144 restricted stock; (1) the shares shall be returned in
    full if the Client completes the appropriate registration allowing CRG to
    exercise its options within a period of 120 days from the signing of this
    contract. (2) Should the Company fail to affect the appropriate registration
    within the aforementioned time, the Company and CRG agree that CRG shall be
    entitled to keep all 100,000 shares of 144 Restricted stock and then the
    shares will become the property of CRG and be considered additional payment
    of this agreement. It is further agreed that CRG will have piggyback
    registration rights to register the aforementioned stock on any future
    registration at the Company's expense.

IN WITNESS WHEREOF, this Agreement is executed as of the date first above
written.

CORPORATE RELATIONS GROUP, INC.


BY: /s/ Roberto E. Veitia                           BY: /s/ James W. Spratt III
   -------------------------                            ------------------------
    Roberto E. Veitia                                   James W. Spratt III
    President                                           Consultant


FREDERICK BREWING COMPANY

BY:  /s/ Kevin E. Brannon
   -------------------------
     Kevin E. Brannon
     Chairman/CEO

                                      -2-
<PAGE>

                                   EXHIBIT "C"

FREDERICK BREWING COMPANY hereby designates the following person or persons to
act on its behalf for purposes of signing off on all copies pursuant to
Paragraph 4 of this Corporation Relations Agreement. CRG may rely upon the
signature of any of the following:




/s/ Kevin E. Brannon                          /s/ Kevin E. Brannon
- ---------------------------------------       ----------------------------------
CHAIRMAN & CHIEF EXECUTIVE OFFICER            DIRECTOR (PLEASE PRINT)




- ---------------------------------------       ----------------------------------
PRESIDENT (PLEASE SIGN)                       PRESIDENT (PLEASE PRINT)



- ---------------------------------------       ----------------------------------
VICE PRESIDENT (PLEASE SIGN)                  VICE PRESIDENT (PLEASE PRINT)




                         CREATIVE DEVELOPMENT AGREEMENT

         THIS AGREEMENT is made this 7th day of March, 1997, between ARROW
MARKETING INC., a Florida corporation, (hereinafter "Arrow") and FREDERICK
BREWING COMPANY, (hereinafter "the client").

                                    RECITALS

         1. The Client wishes to retain ARROW MARKETING INC. to provide certain
creative services for integration in the Lead Generation/Corporate Relations
campaign for the client to be run by CRG.

         2. Arrow Marketing is willing to provide such creative services as are
more fully described below.

         NOW THEREFORE, in consideration of the mutual promises contained
herein, it is agreed as follows:

         DUE DILIGENCE PACKAGE

         1. That Arrow Marketing will write, design, supervise production and
print 1,000 packages of creative materials for use by CRG to use in a campaign
for the client company. This package shall include:

            (a) 12 page color brochure.

            (b) Logo folder. (1,000 extra to be printed and delivered to the
                client within 30 days.)

            (c) Mailing envelope.

            (d) Four (4) inserts:

                 Chairman's or President's letter
                 3 Financial charts
                 Management bio
                 Reply form keyed to CRG

            (e) Market management report

                12 page analyst type report on your company

            (f) Road show blow-ups.

                                       1

<PAGE>



         2. The client, in turn, shall pay Arrow Marketing, Inc. the sum of
Seventy-Five Thousand and 00/100 Dollars, U.S. ($75,000.00) for the total
package described above.

         3. The client understands and agrees that the project price of
$75,000.00, to be paid to Arrow Marketing prior to inception of the project,
does not include photography, shipping, D.H.L. and any travel and accommodations
to perform needed services. If the client has professional photography and art
work already done, Arrow will integrate that photography and art work into the
campaign to lower the client's photography costs. The client further understands
and agrees that if photography is needed, the client will be quoted and billed
directly for this. No such work shall be done and no bills therefore shall be
paid by the client unless the work and fees have been approved in advance by the
client.

         4. The client agrees to grant access to Arrow Marketing personnel to
corporate and promotional materials and management interviews and to fully
cooperate in the due diligence process.

         5. The client covenants and warrants that any information submitted for
dissemination will be truthful, accurate, in compliance with all copyright laws
and all other applicable laws and regulations and will not be submitted in
connection with any improper or illegal act or deed.

         6. The client understands and agrees that the fee for the above listed
services are $75,000.00, U.S. for a six (6) month period, the fee to be paid in
advance.

         7. The client further understands that it will be billed at cost for
telephone, Federal Express, postage and all campaign related expenses.

         8. The client will be charged and billed an additional $5,000.00
retainer against which actual wire costs to the news services will be billed.

         9. The parties understand and agree that Arrow Marketing shall prepare
proofs and/or tapes of the agreed upon materials and information, except for
dissemination, for the clients review and approval.

             (a) Arrow shall make all corrections and changes that the client
                 may request.

             (b) All approvals, corrections and change of proofs by the client
                 shall be signed by a duly authorized representative of the
                 client.

         10. The client assumes and claims all responsibility and liability of
the content of all information disseminated on behalf of the Client which has
been approved by the client. The client shall indemnify and hold Arrow harmless
from and against all demands, claims or liability

                                       2
<PAGE>



arising for any reason due to the context of information disseminated on behalf
of the client. This indemnity shall include any costs incurred by Arrow
including, but not limited to, legal fees and expenses incurred both in
administrative proceedings, at trial and appellate levels, in settlement of
claims an payment of any judgment against Arrow.

         11. This writing contains the entire agreement of the parties. No
representations were made or relied upon by either party, other than those
expressly set forth herein.

         12. This Agreement's validity, interpretation and performance shall be
controlled by and construed under the laws of the State of Florida. The proper
venue and jurisdiction shall be the Circuit Court in Orange County, Florida.

         13. In the event of the institution of any legal proceeding or
litigation at the trial level or appellate level, with regard to this agreement,
the prevailing party shall be entitled to receive from the non-prevailing party
all costs, reasonable attorneys fees and expenses.

         14. Notices. All notices or other documents under this Agreement shall
be in writing and delivered personally or mailed by certified mail, postage
prepaid, addressed to the representative or company as follows:

        COMPANY:       ARROW MARKETING, INC.
                       1801 Lee Road, Suite 306
                       Winter Park, Florida 32789
                       Attn:  Irmgard Dotzauer, President

        CLIENT:        FREDERICK BREWING COMPANY
                       4607 Wedgewood Blvd.
                       Frederick, MD  21703
                       Attn:  Kevin E. Brannon, Chairman/CEO

        IN WITNESS WHEREOF, this Agreement is executed as of the date first
above written.

ARROW MARKETING, INC.


By:  /s/ Irmgard Dotzauer
- -----------------------------
Irmgard Dotzauer, President

FREDERICK BREWING COMPANY


By:  /s/ Kevin E. Brannon
- ------------------------------
Kevin E. Brannon, Chairman/CEO

                                       3



                              MONEYWORLD MAGAZINE

                          ADVERTISING INSERT AGREEMENT
                         GULF ATLANTIC PUBLISHING INC.

THIS AGREEMENT is made this 7th day of March, 1997, between GULF ATLANTIC
PUBLISHING INC., a Florida corporation (hereinafter "GAP"), and FREDERICK
BREWING COMPANY, (hereinafter the "Client").

                                    RECITALS

1.   The Client wishes to retain GAP for an Insert (AD) in MoneyWorld Magazine.

2.   GAP is willing to provide such services as are more fully described herein.

NOW THEREFORE, in consideration of the mutual promises contained herein, it is
agreed as follows:

1.  Furnishing of Information by Client. The Client shall furnish to GAP
    information about the Client such as copies of disclosure and filing
    materials, financial statements, business plans, promotional information and
    background of the Client's officers and directors ("Information Package").
    The Client understands that the sole purpose for providing GAP with the
    Information Package is for utilization in the preparation of the Ad. GAP is
    not obligated to assess the financial viability of the Client. GAP may rely
    on, and assume the accuracy of the Information Package.

2.  Representations and Warranties of Client. The Client represents that all
    information included in the Information Package furnished to GAP shall
    disclose all material facts and shall not omit any facts necessary to make
    statements made on behalf of the Client not misleading.

3.  Covenants of the Client. The Client covenants and warrants that any
    information submitted for dissemination will be truthful, accurate, in
    compliance with all copyright laws and all other applicable laws and
    regulations and will not be submitted in connection with any improper or
    illegal act or deed.

                                                                       JL    KB
                                                                       -----,---
                                                                        Initials



<PAGE>



4.  Based on the Information Package, GAP will perform the services more
    fully described in Exhibit "A", and follow the procedures outlined below
    4(A), 4(B), and 4(C).

    (a) Preparation of Proofs. GAP shall prepare proofs of the agreed upon
        materials and information, as set for dissemination, for the Client's
        review and approval;

    (b) Correction and Changes of Proofs. GAP shall make all corrections and
        changes that the Client may request.

    (c) Sign Offs. All approvals, corrections and change of proofs by the Client
        shall be signed by a duly authorized representative of the Client. The
        Client hereby designates the individual(s) listed in Exhibit "C" hereof
        as authorized representatives for purposes of this paragraph 4(a), (b)
        and (c); and GAP may rely upon this designation.

5.  Compensation. Refer to Exhibit "B".

6.  It is understood and agreed by the Parties that the above compensation in
    U.S. currency, or free trading shares of the Company, should be paid timely
    upon execution of this Agreement. GAP will retain the option, but is not
    compelled to begin it's performance under this Agreement prior to the
    payment of such compensation in U.S. currency or free trading shares.

7.  Assumption of Liability and Indemnification. The Client assumes and claims
    all responsibility and liability for the content of all information
    disseminated on behalf of the Client which have been approved by Client. The
    Client shall indemnify and hold GAP, its subsidiaries and parent company
    harmless from and against all demands, claims or liability arising for any
    reason due to the context of information disseminated on behalf of the
    Client. This indemnity shall include any costs incurred by GAP including,
    but not limited to, legal fees and expenses incurred both in administrative
    proceedings, at trial and appellate levels, in settlement of claims and
    payment of any judgment against GAP.

8.  Assignment and Delegation. Neither party may assign any rights or delegate
    any duties hereunder without the other party's express prior written
    consent.

                                                                       JL    KB
                                                                       -----,---
                                                                        Initials
                                      -2-

<PAGE>



9.  Entire Agreement. This writing contains the entire agreement of the parties.
    No representations were made or relied upon by either party, other than
    those expressly set forth. Furthermore, the Client understands that GAP
    makes no guarantees, assurances or representations in regard to the results
    of the running of Advertising in its publication MoneyWorld Magazine. No
    agent, employee or other representative of either party is empowered to
    alter any of the above terms, unless done in writing and signed by an
    executive officer of the respective parties.

10. Controlling Law and Venue. This Agreement's validity, interpretation and
    performance shall be controlled by and construed under the laws of the State
    of Florida. The proper venue and jurisdiction shall be the Circuit Court in
    Orange County, Florida.

11. Prevailing Party. In the event of the institution of any legal proceedings
    or litigation, at the trial level or appellate level, with regard to this
    Agreement, the prevailing party shall be entitled to receive from the
    non-prevailing party all costs, reasonable attorney's fees and expenses.

12. Failure to Object not a Waiver. The failure of either party to this
    Agreement to object to, or to take affirmative action with respect to any
    conduct of the other which is in violation of the terms of this Agreement
    shall not be construed as a waiver of the violation or breach, or of any
    future violation, breach or wrongful conduct.

13. Notices. All notices or other documents under this Agreement shall be in
    writing and delivered personally or mailed by certified mail, postage
    prepaid, addressed to the representative or Company as follows:

COMPANY:       GULF ATLANTIC PUBLISHING INC.
               1801 Lee Road, Suite 301
               Winter Park, FL  32789
               Attention:  Joseph H. Landis, President

CLIENT:        FREDERICK BREWING COMPANY
               4607 Wedgewood Blvd.
               Frederick, MD  21703
               Attention:  Kevin E. Brannon, Chairman/CEO
                                                                      JL    KB
                                                                      -----,---
                                                                       Initials
                                                                       
                                      -3-

<PAGE>



14. Headings. Headings in this Agreement are for convenience only and shall not
    be used to interpret or construe its provisions.

15. Time. For all intents and purposes, time is of the essence with this
    Agreement.

16. Agreement Not To Hire. The Client understands and appreciates that GAP has
    invested a tremendous amount of time, energy and expertise in the training
    of its employees to be able to provide the very service that Client desires.
    Client further understands that should an employee be enticed to leave, then
    GAP will be damaged in an amount the parties are incapable of calculating at
    this time. Therefore, the Client agrees not to offer employment to any
    employee or subcontractor of GAP, nor to allow any officer or director of
    Client to offer such employment with Client or any other company with whom
    officers and directors of Client are employed or hold a financial stake for
    a period of three (3) years.

IN WITNESS WHEREOF, this Agreement is executed as of the date first above
written.


BY:  /s/ Joseph H. Landis
- --------------------------
Joseph H. Landis
President


BY:  /s/ Kevin E. Brannon
- --------------------------
Kevin E. Brannon
Chairman/CEO


                                      -4-




<PAGE>


                            ADVERTISING INSERT ORDER
                                  EXHIBIT "A"

I.  ADVERTISING and PRINTING SERVICES

    A.   MoneyWorld Magazine - Lead Generation mailing (1,000,000 - 1 Million
         print run Total).

               A minimum Eighteen page, four color magazine will be created of
               which:

                       /x/ $ 75,000          Junior Page
                       / / $125,000          2 Page Spread
                       / / $275,000          4 Page Spread

        advertorial will be dedicated to the Client.

        Creative concept, color separations, copy work and printing 1 Million
        Copies Mailed (of which 30,000 copies will be mailed to brokers).

    B.   Growth Industry Report - Four page, follow-up mail piece designed for
         additional informational purposes that is mailed to respondents. A
         total of 7,500 will be printed and mailed to respondents via first
         class mail.

    C.   Lead Tracking Summary maintained for all response leads generated and
         provided.

    D.   Supply Companies with copies of all Inquiries in either, Diskett or
         Labels.

    E.   Supply company in separate Diskett or Labels Broker Inquiries
                                                                       JL    KB
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                                                                        Initials

                                      -1-


<PAGE>


                                  EXHIBIT "B"

                               PAYMENT AGREEMENT

                              made by and between

                           FREDERICK BREWING COMPANY

                                      and

                         GULF ATLANTIC PUBLISHING INC.

THIS AGREEMENT is made this 7th day of March, 1997, and will serve as
confirmation of payment terms for services to be provided FREDERICK BREWING
COMPANY, ("CLIENT") whereby GULF ATLANTIC PUBLISHING INC. ("GAP") has agreed to
perform said services as defined in the "Advertising Insert Only."

                                     TERMS

A. CLIENT will pay to GAP,
     /x/     $ 75,000        Junior Page
     / /     $125,000       2 Page Spread
     / /     $275,000       4 Page Spread

B. This Agreement is subject to compliance with the rules of the Exchanges and
   Securities Commissions on which Client is listed and registered.

C. It is understood and agreed by the Parties that the above compensation in
   U.S. currency, or free trading shares of the Company, should be paid timely
   upon execution of this Agreement. GAP will retain the option, but is not
   compelled to begin it's performance under this Agreement prior to the
   payment of such compensation in U.S. currency or free trading shares.

D. In the event of termination of the Agreement by Client, GAP shall be fully
   released and forever discharged by Client from any further obligations or
   liabilities with respect to the Advertising Insert and any results therefrom,
   save and except liabilities arising from GAP's own negligence during the term
   of this Agreement. Concurrently, Client shall be fully released and forever
   discharged by GAP from any and all obligations of further payments or
   liabilities with respect to the "Advertising Insert." This release in no way
   affects Point #7, Page 2 of the "Advertising Insert."


                                                                       JL    KB
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                                                                        Initials
                                                                       
                                      -1-

<PAGE>


                                   EXHIBIT "B"
                                    continued


E. Shares shall be made free trading through the registration that is mutually
   agreed upon by the Company's attorney and GAP's attorney.

IN WITNESS WHEREOF, this Agreement is executed as of the date first above
written.

BY: /s/ Joseph H. Landis
    ------------------------------
       Joseph H. Landis
       President




BY: /s/ Kevin E. Brannon
    -----------------------------
       Kevin E. Brannon
       Chairman/CEO

                                      -2-

<PAGE>



                                  EXHIBIT "C"

FREDERICK BREWING COMPANY hereby designates the following person or persons to
act on its behalf for purposes of signing off on all copies pursuant to
Paragraph 4 of this Advertising Insert. GAP may rely upon the signature of any
of the following:

/s/ Kevin E. Brannon                              /s/ Kevin E. Brannon
- -------------------------------                   -----------------------------
DIRECTOR (Please Sign)                            DIRECTOR (Please Print)



- -------------------------------                    ----------------------------
PRESIDENT (Please Sign)                            PRESIDENT (Please Print)



- -------------------------------                    ----------------------------
VICE-PRESIDENT (Please Sign)                       VICE-PRESIDENT (Please Print)




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