PLAY CO TOYS & ENTERTAINMENT CORP
10KSB, 1996-07-16
HOBBY, TOY & GAME SHOPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB
(Mark One)

            [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                    For the fiscal year ended March 31, 1996

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                         Commission File Number O-25030

                       PLAY CO. TOYS & ENTERTAINMENT CORP.
             (Exact name of registrant as specified in its charter)

           Delaware                                       95-3024222
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 Incorporation or organization)

         550 Rancheros Drive
       San Marcos, California                               92069
(Address of principal executive offices)                  (Zip Code)

                                 (619) 471-4505
              (Registrant's telephone number, including area code)

           Securities registered pursuant to Section 12(b) of the Act:

     Title of each class               Name of each exchange on which registered
                                 NONE

           Securities registered pursuant to Section 12(g) of the Act:
                          Common Stock, $.01 par value
                                (Title of Class)

                         Common Stock Purchase Warrants
                                (Title of Class)

         Check whether the Issuer (1) has filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months (or for such  shorter  period that  registrant  was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes [X] No [ ]

         Check if no  disclosure  of  delinquent  filers in response Item 405 of
Regulation  S-B is not  contained  in  this  form,  and no  disclosure  will  be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB [ ].

         The Registrant's revenues for its fiscal year ended March 31, 1996 were
$21,230,853.

         The  aggregate  market  value of the  voting  stock  on July  12,  1996
(consisting  of Common Stock,  par value $.01 per share) held by  non-affiliates
was approximately $2,469,551.80, based upon the average bid and asked prices for
such Common Stock on said date ($2.19),  as reported by a market maker.  On such
date, there were 3,863,530 shares of Registrant's Common Stock outstanding.


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                                     PART I


ITEM 1.  DESCRIPTION OF BUSINESS

History

         Play Co. Toys &  Entertainment  Corp.  (the  "Company")  was founded in
1974,  with one store in Escondido,  California by its founders  Thomas Davidson
and Richard  Brady,  under the name Play Co.  Toys.  The Company  currently  has
seventeen  (17)  stores  located  across  the Los  Angeles,  Orange,  San Diego,
Riverside and San Bernadino counties of California. The Company's stores average
approximately  10,000  square  feet in size and are  located  in strip  shopping
centers  and  are  serviced  from a  central  64,000  square  foot  distribution
facility.  The Company is a retailer of children's  and adult toys,  games,  and
hobby  products.  On average,  the Company's  stores offer over 15,000 items for
sale, including a wide selection of educational and specialty toys.

         The Company was originally  incorporated  in the State of California in
1974,  but changed its  domicile to the State of Delaware on June 14,  1994.  In
connection with such change of domicile to Delaware, each share of the Company's
common  stock  was  exchanged  for 50  shares  of  common  stock of the  Company
(Delaware).  Such  transaction  is  hereinafter  referred  to as  the  "Delaware
Reorganization" and all reference herein to shares of the Company's Common Stock
outstanding or per share information takes into account such transaction  unless
otherwise noted.

Acquisition of Play Co.

         The Company's  majority  stockholder,  American Toys,  Inc.  ("American
Toys"),  a Delaware  corporation,  acquired an aggregate of 2,142,850  shares of
Common Stock and 900,000 shares of the Company's Series C preferred stock on May
7, 1993 (the "Acquisition") by payment of the sum of $1,800,000 as follows:  (i)
$900,000  was paid to the  founders  and sole  shareholders  of the  Company  in
exchange for 90% of the outstanding  Common Stock as follows:  $450,000 was paid
to Thomas Davidson for 1,071,450 shares;  $175,000 was paid to Richard Brady for
416,650  shares;  and $275,000  was paid to the Donald  Welker Trust for 654,750
shares;  and (ii)  $900,000 was paid into the capital of the Company for 900,000
shares of a newly authorized Series C redeemable  preferred stock (the "Series C
Preferred Stock"). The shares of Series C Preferred Stock were to pay cumulative
dividends at the rate of $.06 per share commencing February 1, 1994. The Company
had the right to put 300,000 of such Series C Preferred Shares to the Company at
a price of $1.00 per share  plus all  accrued  but unpaid  dividends  on each of
February 1, 1994,  1995 and 1996.  The shares of Series C  Preferred  Stock were
converted  into  428,580  shares of Common Stock in January  1995.  See "Certain
Relationships and Related Transactions."

         In addition,  as part of the  Acquisition,  the Company  issued Messrs.
Davidson  and Brady an  aggregate of 250,000  shares of the  Company's  Series A
redeemable convertible preferred stock and issued Messrs. Davidson and Brady and
the Donald Welker Trust an aggregate of 704,166  shares of a Series B redeemable
preferred  stock (the  "Series B Preferred  Stock") in exchange for an aggregate
2,524,250

                                        2

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shares of the Company's common stock owned by such  individuals as follows:  (i)
Thomas  Davidson  exchanged  1,179,800  shares of the Common  Stock for  187,500
shares of the  Series A  Preferred  Stock  and  248,207  shares of the  Series B
Preferred Stock; (ii) Richard Brady exchanged 470,350 shares of Common Stock for
62,500 shares of the Series A Preferred  Stock and 88,842 shares of the Series B
Preferred Stock;  and (iii) the Donald Welker Trust exchanged  874,100 shares of
Common Stock for 367,117 shares of the Series B Preferred Stock.

Public Offering

         On  November  9, 1994,  the Company  consummated  a public  offering of
784,950 units  (including  the purchase of 84,750 units upon the exercise of the
underwriter's  over-allotment),  each unit  comprising one share of Common Stock
and one Redeemable Common Stock Purchase Warrant to purchase one share of Common
Stock,  at a  purchase  price of $5.00  per unit,  through  Hanover  Sterling  &
Company, Ltd. ("Hanover").  The Company received net proceeds of $2,895,613 from
the offering.  The proceeds from the Company's offering have been apportioned as
follows (i) $450,000 was paid to American  Toys,  Inc., in order to decrease the
loan from American Toys, Inc. from $1,700,000 to $1,250,000,  (ii) approximately
$225,000 was used to redeem 224,708 shares of the Series B Preferred Stock owned
by Messrs.  Davidson and Brady,  (iii)  approximately  $350,000 was used for the
costs associated with the opening of a new store in Whittier, California and the
balance was used for the Company's working capital needs.

         Hanover  Sterling & Co., Ltd., the underwriter of the Company's  public
offering,  was a dominant  influence in the market for the Company's  securities
until February  1995. In February  1995, the National  Association of Securities
Dealers,  Inc. (the "NASD")  halted  Hanover's  market making  operations due to
Hanover's inability to meet the NASD's net capital requirements,  which requires
a  broker/dealer  to maintain  certain levels of cash and other liquid assets in
order to meet its obligations.  Hanover ceased all operations  immediately after
losing its  market  making  ability.  It is  believed  by the  Company  that the
securities Hanover was making a market in were being shorted by a group of other
brokerage houses,  which caused a decrease in Hanover's capital which inevitably
lead to its loss of market  making  activities.  The  market  for the  Company's
securities have been  significantly  affected and may continue to be affected by
the loss of Hanover's  participation in the market. The loss of Hanover's market
making  activities of the Company's  securities has decreased  significantly the
liquidity of an investment in such securities. Since Hanover was the Underwriter
of both Mister Jay  Fashions  International,  Inc.  ("Mister  Jay") and American
Toys,  both  companies  have  seen the same  decrease  in the  market  for their
securities  as well as a decrease  in the  liquidity  of an  investment  in such
securities.  Upon Hanover ceasing operations,  its clearing firm, Adler Coleman,
filed for bankruptcy  protection and all client  accounts of Hanover were frozen
while SIPC, the insurance agency for Adler Coleman, sorted out all transactions.
As of the date  hereof,  all  trades  transacted  during  the last two  weeks of
Hanover's  operations  are still  being  reviewed  and some  accounts  are still
frozen.


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Recent Developments

         On May 3, 1996, the Company held an annual  meeting,  at which time its
stockholders  proposed  approved (i) the election of three persons  nominated by
the Board of Directors as Directors,  (ii) the  authorization of an amendment to
the Company's Certificate of Incorporation to effect a change of the name of the
Company  from Play Co. Toys to Play Co. Toys &  Entertainment  Corp.,  (iii) the
authorization  of an amendment to the Company's  Certificate of Incorporation to
authorize one share of Preferred Stock, par value $.01 per share, as the "Series
D Preferred  Stock" and (iv) the  authorization of an amendment to the Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common  Stock to  410,000,000  shares  and to  authorize  20,000,000  shares  of
Preferred  Stock,  par value $.01 per share, as the "Series E Preferred  Stock".
All proposals were adopted by the stockholders and an amendment to the Company's
Certificate of Incorporation  filed with the State of Delaware.  The certificate
of  amendment as filed,  amended the name of the Company,  authorized a share of
Series D Preferred Stock,  authorized 1,000,000 shares of the Series E Preferred
Stock and  increased the  authorized  shares of Common Stock to  30,000,000.  As
shares of the Series E  Preferred  Stock are  issued,  additional  shares may be
authorized from time to time.

         In June 1996,  American  Toys,  pursuant to the consent of its majority
shareholder,  Mister Jay,  authorized the spinoff of the shares of the Company's
common  stock  owned by American  Toys to the  shareholders  of  American  Toys.
Additionally,  American Toys  authorized the conversion of its share of Series D
Preferred Stock into 1,157,028  shares of the Company's  common stock based upon
the average  closing bid price  ($1.21) of the  Company's  shares for the period
from March 1, 1996 to May 31, 1996.  The Company is amending its  Certificate of
Incorporation to reflect the conversion provisions referenced to herein.

         On March 18, 1996,  EACC loaned an  additional  $500,000 to the Company
which was  subordinated to the Congress  Financing.  In addition,  EACC paid for
approximately  $28,000 of the costs incurred to arrange the Congress  Financing,
bringing the aggregate due to EACC to $528,000 as of March 31, 1996.  Subsequent
to March 31, 1996,  the $528,070 was converted  into 528,000  shares of Series E
Preferred  Stock.  These shares of Series E Preferred  Stock will be  designated
Class I Series E Preferred Stock.

         On June 30,  1996,  in return for the  issuance  of  334,000  shares of
Series E Preferred Stock, EACC provided the Company with $334,000.  These shares
of Series E Preferred Stock will be designated Class I Series E Preferred Stock.

         On  February  1, 1996,  the Company  entered  into a Loan and  Security
Agreement (the "Loan Agreement") with Congress Financial  Corporation  (Western)
("Congress")  to replace its credit line with Imperial  Bank. The Loan Agreement
provides  the Company with a secured line of credit of up to 60% of the value of
all of its inventory,  not to exceed $7,000,000 (the "Congress Financing").  The
Congress Financing is secured by the Company's assets and a $2,000,000 letter of
credit ("L/C") provided by Europe American  Capital Corp.  ("EACC") an affiliate
of Ilan Arbel, the Company's Chairman of the Board.  Additionally,  the Congress
Financing is guaranteed by American Toys and Mister Jay.


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         In  connection  with the issuance of the L/C the Company on February 2,
1996  granted to EACC  options (i) to purchase up to an  aggregate  of 1,250,000
shares of Common  Stock of a purchase  price of 25% of the closing bid price for
the Common Stock on the last business day prior to exercise, for a period of six
months  from  issuance  and (ii) to purchase up to an  aggregate  of  20,000,000
shares of the Company's Series E Preferred Stock. The Company's  estimated value
of the  option  described  in (i)  above  is  insignificant,  which  option  was
terminated by EACC in June 1996.  The Company  estimated the value of the option
described in (ii) above to be $234,000 and  recorded  such amount as  additional
paid-in-capital.

         On  February 2, 1996,  Irwin  Lampert  and  Richard  Brady  resigned as
members  of the  Company's  Board  of  Directors.  Mr.  Brady  continues  as the
Company's  Chief  Executive  Officer  and  President.  Subsequently,  the  board
appointed  Sheikhar  Boodram,  as a Director.  Mr. Boodram is a Director of both
American  Toys,  the  majority  stockholder  of the Company and Mister Jay,  the
majority stockholder of American Toys.

         In  November  1995,  Thomas  Davidson  resigned as  President  and as a
Director of the Company effective November 28, 1995. Richard Brady was appointed
Chief Executive Officer and President of the Company.

         In August 1995, American Toys, entered into consulting  agreements with
Harold  Rashbaum and Citadel  Commercial  Corp.,  whereby Harold  Rashbaum would
consult  with  American  Toys and the  Company  in the  areas of  retailing  and
marketing, and Citadel Commercial Corp. would consult with American Toys and the
Company in the areas of  financial  management,  specifically  trade  credit and
banking.  Pursuant to such  agreements,  American Toys issued to each consultant
30,000 shares of its Common Stock.

         On October  18,  1995,  prior to the  Congress  Financing,  the Company
entered into an agreement  (the "LOC  Agreement")  with EACC,  pursuant to which
EACC agreed to provide to Imperial Bank a letter of credit terminating April 16,
1996, in the amount of $2,000,000  from  Soginvest  Bank,  Switzerland,  or such
other  bank or  financial  institution.  The letter of credit  was  required  by
Imperial  Bank in order for it to waive certain  defaults as of September  1995,
under the  Company's  loan  agreement  with  Imperial  Bank and to increase  the
Company's line of credit from $3,500,000 to $5,500,000.  On November 3, 1995 the
letter of credit was issued and accepted by Imperial Bank at which time Imperial
Bank waived certain  defaults under its loan agreement  which were present as of
September  1995,  and  increased  its line of  credit  to  $5,500,000.  Upon the
consummation  of the Congress  Financing  the  Imperial  Bank line of credit was
repaid and terminated.

         As  compensation  to EACC for the issuance of the $2,000,000  letter of
credit to Imperial Bank, the Company granted to EACC an option (the "Option") to
purchase  350,000 shares of Common Stock, at a price equal to 25% of the closing
bid  price on the last  business  day  prior to the date on which  notice of the
exercise is given, until April 16, 1996, which option expired unexercised.




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Merchandising Strategy; Refocusing of Corporate Direction

         The  Company  has  recognized  that  there  is  a  growing  demand  for
educational  toys and  entertainment.  The Company has identified  several small
chains that have embarked into the educational/entertainment  marketplace. While
these store's  operations  will be used as role models for the Company's  future
direction  and growth  plans,  the  Company  feels the  unfulfilled  need in the
marketplace  is a retail  outlet that offers a  combination  of the  traditional
name-brand,  quality promotional toy items as well as educational toy offerings.
The Company will be designing future locations,  as well as redesigning  certain
of  its  existing  locations,   to  include  educational  toys  and  interactive
facilities within the stores.

         The Company is in the process of  remodeling  its Orange  store to this
new format.  It has plans to remodel two additional stores before year end 1996.
Currently,  the Company is in lease  negotiations for two additional sites to be
opened  in the fall of 1996  under  this new  concept.  The goal is to have five
stores operating under the new concept by year end 1996 and, through remodel and
new store openings, a total of thirteen by fiscal year end March 1998.

         The Company is converting its Rialto location to an off price clearance
center. The Company feels that this under-performing location is demographically
better suited for this concept.  Fewer markdowns should and will be taken at the
other  locations as slower moving  inventory  will be  transferred to the Rialto
location for faster turnover.

         Traditionally,  the Company's  merchandising strategy was to offer what
it perceived to be an alternative, less intimidating environment than Toys R Us.
In  particular,  the Company stocks all of its items at eye level (as opposed to
other  stores  which stocks many items  vertically),  provides  clerks to assist
customers and has a general  policy of treating its customers  with courtesy and
respect.  Though the  Company's  focus as to its product  lines may change,  the
Company will continue to offer these services.

         Though  the  Company  is  seeking  to  refocus  its  product  lines and
strategies for the future, until its new strategy is tested, the majority of its
stores  will  continue  to  offer a broad  in-stock  selection  of  products  at
competitive  prices with an emphasis on customer service.  The Company generally
prices its items to be  competitive  with Toys R Us, using Toys R Us prices as a
guideline.  Such pricing adversely affected the Company's profits in fiscal 1994
and may  continue to do so in the future.  While the Company  does not stock the
depth or breadth of  selection of toys as Toys R Us, it does strive to stock all
basic categories of toys, as well as all television  promoted items. The Company
also has a special  order program for many items and offers this service free to
its' customers. The Company estimates it carries 50% of the toy items carried by
Toys R Us and that Toys R Us carries only 25% of the hobby items  carried by the
Company. The Company does not compete with Toys R Us in the juvenile products or
clothing category.

         The Company  caters to  value-conscious  consumers who are attracted by
the brand name and quality  merchandise  offered by the Company at prices  lower
than  original  retail  prices.  The Company  offers its customers a competitive
refund  policy,  duplicate  exchange  policy and price  matching,  as additional
incentives to shop at the Company's stores.


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         The  Company's  competitive  refund  policy is posted in each store and
provides  full refunds to customers  who return goods  purchased at the Company,
provided  such returns are  accompanied  by a receipt,  original  carton and all
component  parts (with the exception of video games,  which may only be returned
for a refund if unopened,  or exchanged if opened). The Company will give a cash
refund to customers  without a receipt  under the same  conditions  as customers
returning  goods with a receipt  (although it will first offer a store  credit),
provided that the Company stocks such goods, the customer fills out a store form
and the customer has identification.

         The  Company's  duplicate  exchange  policy is posted in each store and
provides  that each store will  exchange  any item  stocked by the Company  with
another item of equal or greater  value,  provided  that the  customer  pays the
difference in value for a more expensive item.

         The  Company's  price  matching  policy  is  posted  in each  store and
provides  that each  store will send the  customer  a rebate for the  difference
between the Company store price of an item and the advertised  price of the same
item, provided that the customer brings to the store a copy of the advertisement
with the lower  price and that the  customer  purchases  the item at the regular
Company price.

Wholesale Operations

         In June  1994,  the  Company  began  selling  toy and hobby  items on a
wholesale  basis to military bases located in southern  California.  The Company
presently  sells  toys and hobby  items on a  wholesale  basis to the  following
military bases: Camp Pendleton Marine Corp.  Recruit Depot;  Miramar Naval Base;
Marine Base, Barstow, California; Marine Corp. Air Station, El Toro, California;
Marine Corp. Air Station at Yuma,  Arizona and 29 Palms Marine Base in 29 Palms,
California.  The Company has agreements with four of six military bases to which
it sells.  These  agreements  provide that the Company  sell to such  purchasers
those items which are  requested,  on a wholesale  basis and to give credits for
those items which are not sold.  Though the gross profit on selling wholesale is
low, the costs to sell wholesale are minimal to the Company since it already has
inventory, trucks, and warehouse space. The Company intends to attempt to expand
its  sales  through  additional  wholesale  sales  of toy  and  hobby  items  to
additional  military  bases,  although there can be no assurance that it will be
successful selling such items on a wholesale basis or in expanding its wholesale
sales from present levels.  The plan to increase  wholesale sales is intended to
augment the  Company's  retail  operation.  Wholesale  sales to  military  bases
totalled  approximately  $911,400,  or 4%, of sales for the year ended March 31,
1996 as compared  to sales of  approximately  $801,300,  or 3%, of sales for the
year ended March 31, 1995.  The Company  anticipates  similar sales revenues for
the fiscal year ending March 31, 1997.

         In March 1995, the Company entered into a joint venture  agreement with
an individual,  who is not an officer,  director,  associate or affiliate of the
Company, whereby the Company became the 40% owner of a limited liability company
managed by Thomas Davidson and such joint venture partner, called "Asher Playco,
LLC.",  doing  business  under the name Retail Source  Distributing.  In January
1996, this joint-venture agreement was terminated.



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Plans for Expansion

         Prior to fiscal 1994,  the Company  generated  all of its revenues from
the retail sale of toy and hobby items through its retail locations. Starting in
June 1993,  the  Company has sought to expand its  operations  to sell toys on a
wholesale  basis  and to sell toys  under  its own name.  In order to try and be
profitable,  the Company has  adopted a policy of closing  non-profitable  store
locations and only opening store locations which meet its site evaluation model.
Although the southern  California  economy has been  depressed in recent  years,
management  believes  that it can  nonetheless  open  stores  which can  operate
profitably,  by opening new stores pursuant to its site evaluation  model and to
replace non-producing stores with new units. However,  there can be no assurance
that  management  is correct in such belief.  The Company is  currently  seeking
additional  financing  in order for it to expand  its  operations  to include 35
locations  within  the next two  years,  using its site  evaluation  model.  The
Company  estimates  that  the  costs  of such  expansion  will be  approximately
$5,000,000.  The  Company  has not entered  into any  agreements  to obtain such
financing and there can be no assurance that such financing will be available to
the Company or if available on terms acceptable to the Company. See "Description
of Business Merchandising Strategy."

Products

         The Company carries most major brand name toy and hobby  products.  The
Company sells children's and adult toys, games,  bicycles and other wheel goods,
sporting  goods,  puzzles,   Nintendo  and  Sega  electronic  game  systems  and
cartridges  for such game systems,  cassettes  and books.  It offers over 15,000
items for sale, including a wide selection of educational and specialty toys and
a full line of over 5,000 hobby items,  such as radio  controlled  cars,  boats,
airplanes and helicopters and other wood and plastic modeling kits.

         All shipments to stores are made by Company  owned or leased  vehicles.
Each store employs a store  manager,  an assistant  manager and between 15 to 25
full and part-time other employees. Each of the Company's store managers reports
to the Company's  director of operations  and director of  merchandising  who in
turn report directly to the Company's executive officers.

         The  Company  has  recognized  that  there  is  a  growing  demand  for
educational  toys and  entertainment.  The Company has identified  several small
chains that have embarked into the educational/entertainment  marketplace. While
these store's  operations  will be used as role models for the Company's  future
direction  and growth  plans,  the  Company  feels the  unfulfilled  need in the
marketplace  is a retail  outlet that offers a  combination  of the  traditional
name-brand,  quality promotional toy items as well as educational toy offerings.
The Company will be designing future locations,  as well as redesigning  certain
of  its  existing  locations,   to  include  educational  toys  and  interactive
facilities within the stores.

         The Company is in the process of  remodeling  its Orange  store to this
new format.  It has plans to remodel two additional stores before year end 1996.
Currently,  the Company is in lease  negotiations for two additional sites to be
opened  in the fall of 1996  under  this new  concept.  The goal is to have five
stores operating under the new concept by year end 1996 and, through remodel and
new store openings, a total of thirteen by fiscal year end March 1998.


                                        8

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Inventory

         The Company  purchases  approximately  95% of its product directly from
manufacturers and ships the product to its stores from its distribution  center.
Inventory and shipment of product is monitored by a  computerized  point-of-sale
system (the "System"). The System was installed during fiscal 1990 and 1991 at a
cost of approximately  $1,000,000.  The System is a sophisticated  point-of-sale
scanning,  inventory control, purchasing and warehouse system. The System allows
each store manager to monitor sales activity and inventory at each store.

         The System  monitors  sales at all store  locations  and  automatically
notifies the warehouse and shipping  department  each time stock of a particular
item is low or out, depending upon the item and the instructions programmed into
the System.  Stores are  generally  restocked  with  product on a weekly  basis,
although  certain  stores  and  certain  items  may be  restocked  at  different
intervals. In addition,  restocking of product is generally increased during the
fourth quarter holiday  season,  with some stores and some items being restocked
on a daily basis during such period.

Seasonality

         The  Company's  business is highly  seasonal,  with the majority of its
sales and profits being  generated in the fourth  quarter of the calendar  year,
particularly  during  the  November  and  December  holiday  season.  After  the
introduction of educational  products described herein, the Company  anticipates
that majority of its sales will  continue to be generated in the fourth  quarter
of the  calendar  year,  particularly  in  November  and  December.  The Company
anticipates that sales in the remaining three quarters will increase as a result
of the new productline,  however, there can be no assurances that the Company is
correct in such opinion.

Research and Development

         The Company  utilizes a site evaluation  model based upon  demographics
for site selection in opening new store locations. The site evaluation model was
originally   developed  in  1990  by  National  Decision   Systems,   Encinitas,
California,  at a  cost  to the  Company  of  approximately  $10,000.  The  site
evaluation  model is based upon  approximately  400 census  variables which were
originally derived from the variables surrounding the Company's then existing 18
stores.  Whenever  the Company  contemplates  opening a new store  location,  it
compares the demographic variables of the contemplated location against those of
its model. Positive factors and negative factors are given certain ratings and a
score is derived from such ratings.  The strength of the score guides management
of the  Company  as to whether or not to  proceed  with the  contemplated  store
location.

         Demographic  variables which are examined by the site evaluation  model
include the income level,  number of children per household,  age groups of such
children,  number of wage earners per household,  proximity of a Toys R Us store
and the percentage of home ownership within a one, three and five mile radius of
the contemplated store location.



                                        9

<PAGE>
<PAGE>



         Typically,  if a Toys R Us store is located within a proximity of three
(3) miles to the  contemplated  store  location,  such  location is  immediately
deemed  undesirable.  Although  management of the Company is of the opinion that
its policy of not opening  new stores  within a three mile radius of a Toys R Us
store will not limit its potential  store  locations,  there can be no assurance
that it is correct in such opinion. The Company management's opinion is based on
its  understanding of Toys R Us' policy of generally not opening a new Toys R Us
store within a ten mile radius of an existing  Toys R Us  location.  Such policy
has  generally  allowed  the  Company to open a new store in  between  Toys R Us
locations,  with the knowledge that a new Toys R Us store will in all likelihood
not be opened within a three (3) mile radius of the new Company store,  which is
consistent with the parameters of its site evaluation model.

         The Company management is of the opinion that the site evaluation model
significantly  increases  the  probability  that a new  store  location  will be
successful,  although there can be no assurance  that the Company  management is
correct in such opinion.

Manufacturing of TKO Products

         On May 27, 1994,  the Company  entered into a joint  venture  agreement
with Laiko  International  Co., Inc. for the  distribution  of the Company's TKO
product line items.  Terms of  agreement  provide for the Company to provide the
product and the joint  venture  partner to provide the  wrapping of the products
whereby both companies  would share in the profits from the  distribution of the
TKO product  line.  Joint  venture net profits as defined in the  agreement  are
allocated  whereby the first $1,750,000 in gross sales went allocated 75% to the
Company  and 25% to the joint  venture  partner.  Net  profits on gross sales in
excess  of  $1,750,000  went 60% to the  Company  and 40% to the  joint  venture
partner.

         As of March  31,  1995,  the  Company  and the  joint  venture  partner
mutually  agreed to terminate  the  agreement.  Total joint  venture net profits
earned by the Company during the year ended March 31, 1995 totaled $81,345.

         During the year ended March 31, 1994,  the Company  began the wholesale
distribution of its TKO product line items, which comprised products  associated
with the milk bottle cap game.  Wholesale  sales of TKO items for the year ended
March 31, 1995 were  approximated  $2.8 million.  At March 31, 1995, the Company
had accounts receivable from wholesale sales of TKO items totalling $622,100.

         During the year ended March 31, 1996,  demand for TKO products declined
substantially,  such that the Company's  wholesale sales totalled  approximately
$569,000.  Accounts  receivable  from wholesale sales at March 31, 1996 totalled
$35,273.

         The  milk  cap  game fad has  lost  much of its  popularity  since  its
introduction to Southern  California in 1994.  Accordingly,  management believes
that the milk bottle cap game pieces and  accessories  sold under the  Company's
TKO trademark are approaching the end of their product life cycle.



                                       10

<PAGE>
<PAGE>



Trademarks

         The Company has received a federal registration for the trademark "Play
Co. Toys",  which  trademark is utilized by the Company in  connection  with its
marketing and sales of toy and hobby items. In addition, the Company has applied
for a Federal  registration  for the trademark  "TKO"  although  there can be no
assurance that same will be granted by the U.S. Patent and Trademark office.

Financing

         On  February  1, 1996,  the Company  entered  into a Loan and  Security
Agreement (the "Loan Agreement") with Congress Financial  Corporation  (Western)
("Congress")  to replace its credit line with Imperial  Bank. The Loan Agreement
provides  the Company with a secured line of credit of up to 60% of the value of
all of its inventory,  not to exceed $7,000,000 (the "Congress Financing").  The
Congress Financing is secured by the Company's assets and a $2,000,000 letter of
credit ("L/C") provided by Europe American  Capital Corp.  ("EACC") an affiliate
of Ilan Arbel, the Company's Chairman of the Board.  Additionally,  the Congress
Financing is guaranteed by American Toys and Mister Jay.

         In connection  with the issuance of the L/C, the Company on February 2,
1996  granted to EACC  options (i) to purchase up to an  aggregate  of 1,250,000
shares of Common  Stock of a purchase  price of 25% of the closing bid price for
the Common Stock on the last business day prior to exercise, for a period of six
months  from  issuance  and (ii) to purchase up to an  aggregate  of  20,000,000
shares of the Company's Series E Preferred Stock. The Company's  estimated value
of the  option  described  in (i)  above  is  insignificant,  which  option  was
terminated by EACC in June 1996.  The Company  estimated the value of the option
described in (ii) above to be $234,000 and  recorded  such amount as  additional
paid-in-capital.

         The Company relies on credit terms from  manufacturers to purchase some
of its inventory. While 95% of accounts payable to vendors are current as at the
date of this  document,  there can be no assurance that the Company will be able
to keep such payables current in the future.  Such credit  arrangements vary for
reasons both within and without the control of the Company.  When  American Toys
acquired the Company in May 1993,  certain credit lines and repayment terms from
vendors were reduced to approximately 50% of their  pre-acquisition  levels. The
Company's  management  has recently,  through active  negotiations  with the toy
trade,  been able to increase such credit lines to 80% of their  pre-acquisition
levels.

         The reduction of credit or the terms  thereof,  the  termination  of an
existing credit line, the loss of a major supplier or the  deterioration  of the
Company's  relationship  with a major supplier,  any or all of such  occurrences
would have a material  adverse  effect on the Company's  business.  In the event
that such  payables  become  delinquent  for any reason,  the  Company  would be
required to purchase products on a cash basis from such manufacturers, which may
curtail  the  amount  of  product  which  the  Company  could  order  from  such
manufacturers.



                                       11

<PAGE>
<PAGE>



Competition

         The toy and hobby products market is highly competitive. The Company is
in direct competition with local, regional and national toy retailers, including
Toys R Us, which is generally  considered to be the dominant toy retailer in the
United States.  Moreover, since the Company's prices are in part based upon Toys
R Us prices,  the  aggressive  pricing  policy of Toys R Us has  resulted in the
Company  lowering  its prices on many  items,  thereby  reducing  the  Company's
profits.  In  addition,  the toy  and  hobby  products  market  is  particularly
characterized by large retailers and discounters with intensive  advertising and
marketing  campaigns and with deeply  discounted  pricing of such products.  The
Company faces  competition  from hobby vendors that market  through direct sales
forces  and from  distributors  that rely on mail order and  telemarketing.  The
Company competes as to price, personnel,  service, speed of delivery and breadth
of product line. Many of the Company's  competitors  have greater  financial and
marketing  resources  than the Company.  Both Toys R Us and Kay Bee dominate the
toy retail industry in southern  California.  Although the Company and Toys R Us
have both been  engaged in the retail toy  industry in southern  California  for
approximately  twenty  years,  Toys R Us has  increased  its  market  share at a
significantly  faster rate than the Company. The domination of Toys R Us and Kay
Bee and the weak southern  California  economy and the  Company's  policy of not
opening a Company  store within  three (3) miles of an existing  Toys R Us store
may  inhibit  the  Company's  ability to compete  effectively  in the toy retail
industry or to establish new stores in favorable locations.

Competitors with respect to Learning Toys.

         The Company feels the  unfulfilled  need in the marketplace is a retail
outlet  that  offers  a  combination  of  the  traditional  name-brand,  quality
promotional  toy  items as well as  educational  toy  offerings.  Combining  the
promotional  and educational toy segments of the market into one retail location
is  believed  to be a unique  concept  that should  prove to  differentiate  the
Company's  stores from those of any of its larger or similar  size  competitors.
Management has not been unable to locate any other retailer currently using this
combined marketing concept.

         The Company will compete for its  educational  toy customer  with other
specialty  stores  such as Disney  Stores,  Warner  Bros.  Stores,  Imaginarium,
Learning Smith, Lake Shore, Zanny Brainy and Noodle Kidoodle.

Employees

         As of March 31, 1996, the Company  employed  approximately 54 full-time
persons and  approximately 206 part-time  persons.  None of the employees of the
Company are represented by a union, and the Company considers employee relations
to be good.


ITEM 2.  DESCRIPTION OF PROPERTY

         The Company  maintains  approximately  3,500  square feet of  executive
office space and 40,000 square feet of warehouse  space at 550 Rancheros  Drive,
San Marcos, California, at an annual cost of approximately $250,000. The Company
additionally  maintains  18,000  square foot of  warehouse  space at an adjacent
warehouse at an annual cost of  approximately  $100,000.  The 43,500 square foot
office and

                                       12

<PAGE>
<PAGE>



warehouse  lease expires on April 30, 2000.  The office and warehouse are leased
from Tom Davidson and Richard  Brady,  the President and  Vice-President  of the
Company.  The  Company  believes  that  such  lease  is on terms no more or less
favorable  than it could obtain from an  unaffiliated  party.  In addition,  the
Company  currently leases the following  premises on the following terms for its
retail stores:

<TABLE>
<CAPTION>
                                                       EXPIRATION    ANNUAL COST
STORE LOCATION                            SQ. FOOT      OF LEASE       OF LEASE
- --------------                            --------     ----------    -----------
<S>                                        <C>            <C>          <C>
Escondido                                  11,200         01/00        $100,080
- ---------
316 W. Mission Blvd
Escondido, CA 92025

Convoy                                      8,257         10/97          97,610
- ------
4531 Convoy
San Diego, CA 92111

Mission Viejo                               7,800         01/01          84,840
- -------------
27690 B Santa Margarita
Mission Viejo, CA 92692

Chula Vista                                 8,250         12/99          84,150
- -----------
1193 Broadway
Chula Vista, CA 92011

El Cajon                                   10,030         05/00         118,080
- --------
327 N. Magnolia
El Cajon, CA 92020

Simi Valley                                11,383         11/99          88,319
- -----------
1117 East Los Angeles
Ste. C
Simi Valley, CA 93065

Riverside                                  10,156         01/01          91,404
- ---------
3531 Riverside Plaza
Riverside, CA 92506

Encinitas                                  10,000         09/05         116,752
- ---------
280 N. El Camino Real
Encinitas, CA 92024

Orange                                     13,125         01/01          96,360
- ------
1349 E. Katella
Orange, CA 92513
</TABLE>



                                       13

<PAGE>
<PAGE>



<TABLE>
<S>                                         <C>           <C>            <C>   
Pasadena                                    9,800         12/98          96,000
- --------
885 Arroyo Parkway
Pasadena, CA 91105

San Dimas                                   8,780         11/00         102,694
- ---------
612 W. Arrow Highway
San Dimas, CA 91773

Rialto                                     10,600         10/02          78,000
- ------
578 W. Foothill Blvd
Rialto, CA 92376

Redlands                                   10,478         06/97          95,942
- --------
837 Tri-City Center
Redlands, CA 92373

Whittier                                   12,197         01/00          94,500
- --------
13231 E. Whittier Blvd
Whittier, CA 90602

Rancho Cucamonga                           10,097         05/98          79,239
- ----------------
9950 W. Foothill Blvd
Rancho Cucamonga, CA 91730

Corona
- ------
1210 West Sixth Street                     10,000         10/04          60,000
Corona, CA 91720

Woodland Hills                              9,400         12/03         165,480
- --------------
19804 Ventura Blvd
Woodland Hills, CA 91364

- ------------------------

         In addition to the above stores, the Company has opened other stores in
the past which have been closed for various reasons.  The effect of closing each
of the stores has generally been positive, as most of such stores were operating
at a loss prior to closure.  Although there are expense charges  associated with
the  closing of store  locations,  the  effect of such  charges is offset by the
savings realized from closing stores which operate at a loss. In addition, since
fixtures from closed stores are typically used in new store locations,  the cost
of opening new locations is minimized.  The following  stores were closed by the
Company on the dates indicated for the reasons indicated below:



                                       14

<PAGE>
<PAGE>




</TABLE>
<TABLE>
<CAPTION>
Store Location                     Date Closed       Reason for Closing
- --------------                     -----------       ------------------
<S>                                <C>               <C>                    
1. Spring Valley                   January 1992      Lease expired

2. Puente Hills                    January 1992      Unprofitable

3. Morena Valley                   January 1993      Marginal location

4. Mira Mesa                       October 1991      Closed pursuant to lease
                                                     provision which allowed
                                                     termination of lease if
                                                     Toys R Us opened a store

5. Point Loma                      August 1991       Unprofitable

6. Corona                          April 1993        Found better location

7. Rialto                          June 1991         Reopened for Christmas
                                                     Season, 1991; Closed
                                                     January 1992; reopened
                                                     September 1992; currently
                                                     looking to end lease or
                                                     sublease and close

8. Anaheim                         January 1994      Lease ending - Unprofitable

9. Ontario                         June 1995         Unprofitable

10.El Toro                         January 1996      Lease expired

11.Oceanside                       January 1996      Lease expired

12.Lakewood                        February 1996     Lease expired
</TABLE>

         Of the stores  that  remain open as of March 31,  1996,  management  is
aggressively  working through  subleasing or landlord agreement to close the San
Dimas,  CA  location,  which does not  produce an  acceptable  return on assets.
Management  is confident  that they will be  successful in closing the San Dimas
location with minimal cost.  Previously,  management was considering closing the
Rialto  location as well.  However,  this  location  has been  re-evaluated  and
management  believes  this  location  can operate  successfully  as an off price
clearance center. In June 1995, the Company recorded an expense of approximately
$219,500 for the closure of the Ontario  location.  Such amount  represented the
then net present  value of the  remaining  payments  under the lease  obligation
which  was  to  expire  September  2002.  However,  in  April  1996,  management
negotiated a settlement  with the landlord which will require the Company to pay
the  landlord an aggregate  $85,000 in six equal  quarterly  installments.  As a
result,  the Company  recorded an adjustment  to decrease the original  $219,500
recorded in June 1995 to the settlement amount of $85,000 as of March 31, 1996.


                                       15

<PAGE>
<PAGE>



ITEM 3.  LEGAL PROCEEDINGS

         The Company is not a party to any material  litigation and is not aware
of any threatened  litigation  that would have a material  adverse effect on its
business. No director,  officer or affiliate of the Company, or any associate of
any of them, is a party to or has a material interest in any proceeding  adverse
to the Company.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         On May 3, 1996, the Company held its annual  meeting,  at which time it
proposed to its stockholders (i) the election of the three persons  nominated by
the Board of Directors as Directors,  (ii) the  authorization of an amendment to
the Company's Certificate of Incorporation to effect a change of the name of the
Company  from Play Co. Toys to Play Co. Toys &  Entertainment  Corp.,  (iii) the
authorization  of an amendment to the Company's  Certificate of Incorporation to
authorize one share of Preferred Stock, par value $.01 per share, as the "Series
D Preferred  Stock" and (iv) the  authorization of an amendment to the Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common  Stock to  410,000,000  shares  and to  authorize  20,000,000  shares  of
Preferred  Stock,  par value $.01 per share, as the "Series E Preferred  Stock".
All proposals were adopted by the shareholders and an amendment to the Company's
Certificate of Incorporation  filed with the State of Delaware.  The certificate
of  amendment  amended the name of the  Company,  authorized a share of Series D
Preferred Stock, authorized 1,000,000 shares of the Series E Preferred Stock and
increased the authorized shares of Common Stock to 30,000,000. Additional shares
of the Series E Preferred  Stock may be authorized  from time to time as well as
additional  shares of Common  Stock  issuable  upon  conversion  of the Series E
Preferred Stock.

ITEM 5.  MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

         The  Company's  Common Stock and Warrants are  currently  quoted on the
Nasdaq SmallCap Stock Market. The following table sets forth representative high
and low closing bid quotes as  reported  by a market  maker,  during the periods
stated below.  Bid quotations  reflect prices  between  dealers,  do not include
resale mark-ups, mark-downs or other fees or commissions, and do not necessarily
represent actual transactions.
<TABLE>
<CAPTION>
                       Common Stock(1)    Public Warrants(1)         Units(2)
Calendar Period         Low        High      Low      High        Low      High
- ---------------         ---        ----      ---      ----        ---      ----
<S>                    <C>        <C>        <C>      <C>        <C>      <C>
11/02/94 - 12/31/94                                              21 1/4   21 1/4
01/01/94 - 02/06/95                                              11 1/2   21 1/4
02/06/95 - 03/31/95    3 3/4      13 1/4     1 1/8    7 1/2
04/01/95 - 06/30/95    2 1/8       7 5/8       3/16   2 3/16
07/01/95 - 09/30/95    2 1/8       3 1/2       1/8      5/8
10/01/95 - 12/31/95    1 1/2       3 3/8       1/8      3/8
01/01/96 - 03/31/96      7/8       2 3/8       1/8      1/4
04/01/96 - 06/30/96    1 1/8       3           1/8      1/4
</TABLE>
- -------------------

(1) The Common Stock and  Warrants  started to trade  separately  on February 6,
    1995.
(2) The Company's  Units only traded from  November 2, 1994 through  February 6,
    1995.


                                       16

<PAGE>
<PAGE>



         Each Warrant  entitles the holders thereof to purchase one share of the
Company's  Common Stock at an exercise  price of $7.00 per share,  respectively,
until February 6, 1997.  The Warrants and the underlying  shares of Common Stock
are in registered form, pursuant to the terms of a Warrant agreement between the
Company and  Continental  Stock Transfer & Trust Company,  as warrant agent,  so
that the holders of the Warrants  will  receive upon their  exercise and payment
therefor,   registered  shares  of  Common  Stock.  The  Company's  registration
statement is not current, therefore, the Warrants are not currently exercisable.

         As of March 31, 1996,  there were 45 holders of record of the Company's
Common Stock,  although the Company  believes that there are  approximately  900
additional  beneficial  owners of shares of Common Stock held in street name. As
of March 31,  1996,  the  number of shares of Common  Stock  outstanding  of the
Company was 3,863,530.

         Hanover  Sterling  & Co.,  Ltd.  ("Hanover"),  the  underwriter  of the
Company's  public  offering,  was a  dominant  influence  in the  market for the
Company's  securities  until  February  1995.  In February  1995,  the  National
Association of Securities  Dealers,  Inc. (the "NASD") halted  Hanover's  market
making  operations  due to  Hanover's  inability  to meet the NASD's net capital
requirements,  which requires a broker/dealer to maintain certain levels of cash
and other liquid  assets in order to meet its  obligations.  Hanover  ceased all
operations immediately after losing its market making ability. It is believed by
the  Company  that the  securities  Hanover  was  making a market in were  being
shorted  by a group of other  brokerage  houses,  which  caused  a  decrease  in
Hanover's capital which inevitably lead to its loss of market making activities.
The market for the Company's securities have been significantly affected and may
continue to be affected by the loss of  Hanover's  participation  in the market.
The loss of Hanover's market making  activities of the Company's  securities has
decreased significantly the liquidity of an investment in such securities. Since
Hanover was the  Underwriter  of both Mister Jay  Fashions  International,  Inc.
("Mister Jay") and American Toys,  both companies have seen the same decrease in
the market for their  securities  as well as a decrease in the  liquidity  of an
investment in such  securities.  Upon Hanover ceasing  operations,  its clearing
firm, Adler Coleman,  filed for bankruptcy protection and all client accounts of
Hanover were frozen while SIPC, the insurance  agency for Adler Coleman,  sorted
out all  transactions.  As of the date hereof,  all trades transacted during the
last two weeks of  Hanover's  operations  are still being  reviewed  and certain
accounts are still frozen.



                                       17

<PAGE>
<PAGE>



                                     PART II

ITEM 6.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS

         The following table summarizes  certain selected  financial data and is
qualified in its entirety by the more detailed  financial  statements  contained
elsewhere in this document.

<TABLE>
<CAPTION>
                                                      March 31,
                                -----------------------------------------------------
                                   1993          1994          1995           1996
                                ---------    -----------    -----------   -----------
<S>                            <C>           <C>            <C>           <C>
Balance Sheet Data:

Working capital (deficiency)   $ 1,031,894   $  (102,132)   $ 1,805,396   $    46,589
Total assets                     9,894,458     9,005,405     11,119,692     9,104,353
Total current liabilities        6,885,819     7,094,257      7,298,136     6,564,819
Long-term obligations              464,990        99,274        140,218       726,007
Redeemable preferred stock            --         929,380        242,275        87,680
Stockholders' equity             2,543,649       882,494      3,439,063     1,725,847
Common stock dividends                --            --             --            --
</TABLE>


<TABLE>
<CAPTION>
                                                    Year Ended
                                                      March 31,
                                -----------------------------------------------------
                                   1993          1994          1995           1996
                                ---------    -----------    -----------   -----------
<S>                            <C>           <C>            <C>           <C>
Operating Data (1):

Net sales                      $22,783,463   $21,756,847    $25,374,722    $21,230,853
Cost of sales                   14,966,783    15,001,015     16,704,757     15,132,895
Operating expenses               7,812,822     8,489,222      9,292,632      9,007,938
Net income (loss)                  (92,978)   (1,631,775)      (875,788)    (3,542,715)
Income (loss) per common
 share                               (0.02)        (0.60)         (0.31)         (0.92)
Average shares outstanding       5,055,200     2,898,967      3,033,851      3,863,530
</TABLE>

- ---------------------

Results of Operations

         The Company's operations are substantially controlled by Mr. Ilan Arbel
and members of his family who have beneficial  ownership of approximately 63% of
the common stock of American Toys, the Company's parent. American Toys currently
owns  approximately  66% of the issued and  outstanding  shares of the Company's
Common Stock. In addition, Mr. Arbel and his family have beneficial ownership of
approximately  70% of the common  stock of Mister  Jay,  the  parent  company of
American  Toys.  In  addition,  Mister Jay owned a "Special  Warrant"  which was
exercisable through March 28, 1996 to insure that Mr. Arbel, through Mister Jay,
maintained  voting control of American Toys and,  therefore,  the Company.  This
Special Warrant has expired.

                                       18

<PAGE>
<PAGE>




For the year ended March 31, 1996 compared to the year ended March 31, 1995

         Sales for the year ended March 31, 1996 decreased to  $21,230,853  from
$25,374,722  for the year ended  March 31,  1995;  a decrease of  $4,143,869  or
16.33%. The most significant individual component of this decrease, representing
approximately $3,416,400 is the decreased wholesale and retail sales of milk cap
game  products.  Combined  wholesale  and retail sales of milk cap game products
totaled  approximately  $4,064,000  for the year ended  March 31,  1995 but only
approximately  $647,600 for the year ended March 31, 1996 due to the passing fad
nature  of  the  products.   Additionally,  net  retail  store  sales  decreased
approximately  $1,968,500, or 9.11%, from approximately $21,610,000 for the year
ended March 31, 1995 to  approximately  $19,642,400 for the year ended March 31,
1996. The Company  operated as many as twenty (20) retail  locations  during the
year ended March 31, 1996 but,  due to the  closure of one of its  locations  in
June 1995 and three (3) of its locations in January and February 1996, ended the
year with sixteen (16) operating retail locations. The Company operated eighteen
(18) retail locations  throughout the year ended March 31, 1995. Wholesale sales
of  non-milk  cap game  products,  sold  primarily  to military  bases,  totaled
approximately  $911,400  for the year  ended  March  31,  1996  representing  an
increase  of  approximately  $110,100,  or  13.74%  over the  non-milk  cap game
military base wholesale sales of approximately $801,300 for the year ended March
31, 1995.

         Gross profit for the year ended March 31, 1996 decreased to 28.72% from
34,16% for the year  ended  March 31,  1995.  The  decrease  was a result of the
decreased  wholesale,  as well as  retail  sales of milk cap game  products  and
accessories which were sold at substantially higher gross margins. Sales of milk
cap game products during fiscal 1995 resulted in a gross profit margin of 42.18%
on the sales volume generated,  which represented  16.02% of the total net sales
for the year ended March 31, 1995. In contrast,  sales of milk cap game products
during  fiscal  1996  resulted in a gross  profit  margin of 13.35% on the sales
volume  generated,  which  represented 3.05% of the total net sales for the year
ended March 31,  1996.  No product was sold during the year ended March 31, 1996
which  was able to  generate  the  volume  of sales  and  level of gross  profit
required to mitigate the effects of the decline in the milk cap game business.

         Operating expenses, including depreciation and amortization, as well as
common stock issued for compensation in 1995, decreased to $9,007,938 (or 42.43%
of net sales) from $9,292,632 (or 36.61% of sales).  The decrease of $284,694 or
3.06%,  is primarily  attributable  to there being no charge to  operations  for
common  stock  issued  for  compensation  for the year ended  March 31,  1996 as
compared  to the  $249,000  charged to  operations  for the year ended March 31,
1995.  Further,  operating expenses decreased by management's  efforts to reduce
controllable variable expenses, such as payroll and related benefits,  equipment
leasing and  warehousing  costs,  particularly in the last quarter of the fiscal
year  ended  March 31,  1996,  which  were  partially  offset  by the  increased
operating  costs  relative to the  opening of two  additional  retail  locations
during the six months ended December 31, 1995. Management expects the effects of
these cost savings,  along with the expected  operating expense savings from the
closure  of three  retail  locations  in  January  and  February  1996 to have a
positive  effect on  operations  during the 1997 fiscal  year.  While  operating
expenses for 1996 decreased $284,694 from the prior year in dollars,

                                       19

<PAGE>
<PAGE>



operating  expenses  increased as a percentage of sales which is attributable to
the 16.33%  decline in sales when  compared to the  relatively  similar level of
operating  expense in 1996 and 1995,  which  include  certain  relatively  fixed
components such as rent and minimum payroll  requirements.  Such fixed costs are
not subject to adjustment or change relative to fluctuations in sales volumes.

         During the three month period ended June 30, 1995, the Company recorded
additional  rental  charge of  approximately  $219,500  as the cost of closing a
retail  location  located  in  Ontario,  California  in June  1995.  The  charge
represented a discounted cash flow calculation  based on the remaining  payments
due on the lease which was due to expire September 2002. However, in April 1996,
management  negotiated  a settlement  with the  landlord  which will require the
Company  to pay  the  landlord  an  aggregate  $85,000  in six  equal  quarterly
installments.  As a result,  the Company  recorded an adjustment to decrease the
original  $219,500  recorded in June 1995 to the settlement amount of $85,000 as
of March 31, 1996.  The Ontario  location had sales of $108,733 and $790,962 for
the year ended March 31, 1996 and 1995 and  generated a loss from  operations of
$112,668 for the year ended March 31, 1996 and income from operations of $20,987
for the year ended March 31, 1995 before  allocation of overhead and the accrual
of the lease  settlement  cost discussed  above.  The net  settlement  amount of
$85,000 is included in costs  associated  with closure of retail  stores for the
year ended March 31, 1996.

         Interest and financing costs totaled  $535,158 for the year ended March
31, 1996 as compared to $334,466 for the year ended March 31, 1996;  an increase
of $136,391 or 40.78%.  The increase for fiscal 1996 includes financing costs of
$52,725,  which were  incurred  to arrange  financing  with  lenders  other than
Congress  Financial  Corporation,  as  well  as the  amortization  of the  costs
incurred to arrange the Loan and  Security  Agreement  with  Congress  Financial
Corporation.  No such costs were incurred  during the year ended March 31, 1995.
The net  interest  expense of  $380,485  for the year ended  March 31,  1996 was
$46,019,  or 13.76%  higher  than that  incurred  for fiscal  1995 due to higher
average  outstanding  borrowings  during the year,  increases  in the prime rate
during the year and the  maintenance  of outstanding  borrowings  during January
1996 where the Company's prior borrowing arrangement with Imperial Bank required
a thirty (30) day clearing  period  where no balances  were  outstanding.  Costs
incurred to obtain the new Loan and Security  Agreement with Congress  Financial
Corporation  totaled $197,545,  as discussed below. The Company also capitalized
an approximate  $458,000 in loan financing  costs relative to options to acquire
Company  securities  granted  to EACC,  as  discussed  below.  Such  costs  were
capitalized by the Company and are being  amortized to expense over the two year
term of the loan agreement.

         In January 1996,  the Company  closed two of its retail  locations,  El
Toro and Oceanside,  California and another one in Lakewood,  California  during
February   1996.   The  three  (3)  retail   locations  had  combined  sales  of
approximately  $2,959,000  and  $4,003,200  for the fiscal years ended March 31,
1996 and 1995.  These  locations  generated  combined  losses from operations of
$196,218 and $299,739,  before allocation of corporate overhead,  for the fiscal
years ended  March 31, 1996 and 1995.  Costs  incurred  in  connection  with the
closure of these locations were not  significant.  No such amounts were incurred
for the year ended March 31, 1995.



                                       20

<PAGE>
<PAGE>



         During each of the years  ended  March 31,  1996 and 1995,  the Company
recorded net income tax provisions consisting only of the current portion of the
minimum income taxes  required by the State of  California.  Changes in deferred
taxes were offset dollar for dollar by  adjustments  to the Company's  valuation
allowance  which has reduced its net deferred tax assets to zero as of March 31,
1996 and 1995 and resulted in a net zero dollar  provision  for deferred  income
taxes for each of the years ended March 31, 1996 and 1995.

         Management  is  evaluating a plan to focus more of its attention on the
educational toy market in its existing and future retail locations. Such a focus
is believed to be  necessary  to  strengthen  the  Company's  niche market in an
industry that is faced with fierce  competition  from larger mass  retailers and
discount chains. In addition,  Management believes the educational toy market to
be one that is less seasonal in nature from the  promotional toy market in which
the Company is currently  operating.  Management is  redesigning  certain of its
current and future retail locations to include learning  activity centers within
the  stores  as  well  as   entertainment   facilities   including  wide  screen
televisions.  Management  expects to  implement  the  combined  educational  and
promotional  toy retail concept in at least one retail  location,  the currently
operating  retail  location  in Orange,  California,  during the first or second
quarter of the fiscal year ending March 31, 1997.  Management  knows of no other
toy  retailer  currently  utilizing  the  concept  of  combing  educational  and
promotional  toys to the scale  anticipated  by the Company in any single retail
outlet.

Liquidity and Capital Resources

         For the year ended March 31, 1996,  the Company used cash of $1,176,172
for  operations  as compared to cash used for  operations  of  $2,285,351 in the
prior  year.  The  decreased  use of cash in 1996 was the  result of  generating
$586,827 from accounts  receivable  and $1,673,284  from  inventories in 1996 as
compared to using  $622,100 and $1,342,756 to increase  accounts  receivable and
inventories during 1995. Cash used for investing activities totaled $322,523 for
the year ended March 31,  1996 as  compared  to $321,855 in the prior year.  The
significant  portion of cash used in  investing  activities  was used to acquire
property  an  equipment  in each year.  For the year ended March 31,  1996,  the
Company  generated  $1,332,420 in cash from financing  activities as compared to
generating  $2,738,629  in cash in the prior year.  In fiscal 1996,  the primary
sources of cash from  financing  resulted  from net  increases  under  borrowing
arrangements of $986,489 and advances from EACC of $528,070 which, subsequent to
March 31, 1996,  was  converted to 528,000  shares of Series E Preferred  Stock,
both of which  were  offset by the  redemption  of shares of Series B  Preferred
Stock in the amount of $163,157.  The primary  sources of cash from financing in
fiscal 1995 included net proceeds from the Company's  initial public offering of
$3,021,613, increases in net borrowing under financing arrangements of $242,377,
both of which  were  offset by the  redemption  of shares of Series B  Preferred
Stock in the amounts of $459,430.

         At March 31, 1996, the Company had net working  capital of $46,589.  At
March 31,  1996,  the Company  has an  inventory  financing  line of credit with
Congress  Financial  Corporation  ("Congress")  in  connection  with a Loan  and
Security  Agreement ("Loan Agreement") that was executed on February 1, 1996. Of
the  initial  proceeds  drawn  from the Loan  Agreement  in  February  7,  1996,
approximately

                                       21

<PAGE>
<PAGE>



$2,243,000 was used to repay the final loan balance outstanding to the Company's
former lender,  Imperial Bank ("Imperial").  The new Loan Agreement provides for
maximum   borrowings  of  $7,000,000  based  on  the  "Cost  Value  of  Eligible
Inventory," as defined in the Loan  Agreement.  The Loan Agreement also requires
the Company to  maintain,  at all times,  a net worth of  $500,000.  The Company
incurred  a  closing  fee of  $70,000  as well as  legal  fees of  approximately
$123,000 in connection  with  obtaining the Loan  Agreement.  The Loan Agreement
requires  the  payment  of a  quarterly  service  fee of  $8,750,  is secured by
substantially  all assets of the Company,  is guaranteed by American Toys, Inc.,
and is  further  collaterized  by a  $2,000,000  letter  of credit  provided  in
February 1996 by Europe  American  Capital Corp.  ("EACC"),  an affiliate of the
chairman of the Board. Interest on outstanding balances is charged at prime plus
1.5%.  The Loan Agreement  matures  February 1, 1998, but can be extended for an
additional  year at Congress'  option.  In  connection  with the issuance of the
letter of credit,  the Company  granted to EACC options (i) to purchase up to an
aggregate of 1,250,000  shares of the Company's Common Stock at a purchase price
of 25% of the closing bid price for the Common  Stock on the last  business  day
prior to exercise, for a period of six months from the date of issuance and (ii)
to purchase up to an  aggregate  of  20,000,000  shares of the  Company's  newly
authorized  Series E Preferred Stock which rank senior to the Series D Preferred
Stock.  The Company's  estimated  value of the option  described in (i) above is
insignificant.  The Company  estimated the value of the option described in (ii)
above to be $234,000 and recorded such amount as additional  paid-in-capital and
loan  financing  costs  included in other  assets.  Of this amount,  $19,500 was
amortized through March 31, 1996 and included in interest expense.

         During  the  year  ended  March  31,  1996,  the  Company  recorded  an
additional  $224,000 of loan  financing  costs  (other  assets)  and  additional
paid-in capital.  Such amount represented the Company's estimate of the value of
options  granted  to EACC in  November  1995 to  acquire  350,000  shares of the
Company's common stock at a price of 25 percent of the closing bid price for the
common  stock on the last  business day prior to  exercise.  The options,  which
expired  unexercised  on April 16,  1996,  was  granted  to EACC who  provided a
$2,000,000 letter of credit which secured  increased  borrowings from $3,500,000
to $5,500,000 under the Imperial Bank line of credit agreement.  Of this amount,
$44,800 was amortized through March 31, 1996 and included in interest expense.

         The  Company is  amortizing  the total  $458,000  value of the  options
granted to EACC  through  the end of the term of the  letter of credit  provided
which currently expires in January 1998.

         On  January  30,  1996,  pursuant  to  the  requirements  of  the  Loan
Agreement,  the Board of Directors of American Toys  approved the  conversion of
$1,350,000 in notes payable to American Toys, plus accrued  interest of $49,044,
an  aggregate of  $1,399,044,  into one (1) share of newly  authorized  Series D
Preferred Stock with a $.01 par value. The Series D Preferred Stock provides for
cumulative  dividends at 7% and allows the holder,  American Toys, Inc.,  voting
rights to elect 2/3 of the Board of Directors.

         On March 18, 1996,  EACC loaned an  additional  $500,000 to the Company
which  was  subordinated  to the Loan  Agreement.  In  addition,  EACC  paid for
approximately  $28,070 of the costs  incurred to arrange  the Loan  Arrangement,
bringing the aggregate due to EACC to $528,070 as of March 31, 1996.  Subsequent
to March 31,  1996,  EACC  elected to convert  this  amount  into  equity of the
Company,  specifically  into  528,000  shares of the newly  authorized  Series E
Preferred Stock.

                                       22

<PAGE>
<PAGE>





         On April 3, 1995 and March 4,  1996,  the  Company  paid  $138,299  and
$43,840 to redeem a portion of the 244,736  shares of Series B  Preferred  Stock
outstanding as of March 31, 1995. At March 31, 1996, the Company had a remaining
redemption  liability  of  $87,680,  which was paid  during  April  1996,  fully
retiring the obligation.

         The Company  purchases  approximately 95% of its products directly from
manufactures.  Approximately 30% of the Company's  inventory  purchases are made
directly from five (5) manufacturers.  The Company typically  purchases products
from its supplies on credit arrangements provided by the manufacturers. The five
major manufacturers  mentioned above generally provide credit terms of 180+ days
while other vendors offer credit terms of 30 to 120 days.

         Due to the significant  seasonality of the toy industry,  approximately
45% to 49% of the  Company's  annual  sales are  generated  during the months of
October  through  December of each year. As a result,  sources of funds to repay
amounts due under inventory finance arrangements with financial institutions and
manufacturers are typically generated from sales during the peak selling season.

         The Company has prepared cash flow forecasts for the fiscal year ending
March 31, 1997 which  management  believes,  together with  available  financial
institution and manufacturer credit lines will be sufficient to meet its capital
requirements for the fiscal year ending March 31, 1997. However, the Company may
require  additional  capital to redesign  current and future retail locations to
incorporate  its plans to focus on the educational toy market as well as to meet
short-term cash flow needs that arise during the year. In that regard,  Mr. Ilan
Arbel has represented his willingness and ability to provide  additional working
capital to the Company should such be necessary, through September 1997.

New Accounting Standards

         Statement of Financial  Accounting  Standards No. 121,  "Accounting for
the Impairment of Long- Lived Assets and  Long-Lived  Assets to be Disposed Of,"
requires that long-lived assets and certain identifiable  intangibles to be held
and used by an entity be reviewed for impairment  whenever  events or changes in
circumstances  indicate  that  the  carrying  amount  of an  asset  may  not  be
recoverable.  The  Company  is in the  process of  analyzing  the impact of this
statement  and does not  believe  that it will  have a  material  impact  on the
Company's  financial position or results of operations.  The Company anticipates
adopting the provisions of the statement for fiscal year 1997.

         Statement of Financial  Accounting  Standards No. 123,  "Accounting for
Stock-Based   Compensation,"  established  financial  accounting  and  reporting
standards  for  stock-based  employee   compensation  plans  and  certain  other
transactions  involving the issuance of stock.  The Company is in the process of
analyzing the impact of this statement and  anticipates  adopting the provisions
of the statement for fiscal year 1997.



                                       23

<PAGE>
<PAGE>



Trends Affecting Liquidity, Capital Resources and Operations

         The  Company's  sales  efforts  are  focused  primarily  on  a  defined
geographic  segment,  consisting of individuals in the southern California area.
The Company's future financial performance will depend upon continued demand for
toys and hobby items by individuals  in southern  California,  general  economic
conditions  within such geographic  market area, the Company's ability to choose
locations for new stores, the Company's ability to purchase product at favorable
prices on favorable  terms as well as the effects of increased  competition  and
changes in consumer preferences.

         The toy and hobby retail industry faces a number of potentially adverse
business  conditions  including  price and gross  margin  pressures  and  market
consolidation  and  domination.  The domination of the toy industry by Toys R Us
has resulted in increased  price  competition  among  various toy  retailers and
declining gross margins for such retailers.  Moreover,  the domination of Toys R
Us has resulted in liquidation  or bankruptcy of many toy retailers  through the
United  States,  including  the  southern  California  market.  There  can be no
assurance  that the  Company's  business  strategy  will  enable  it to  compete
effectively in the toy industry.

         Management  currently knows of no trends reasonably  expected to have a
material  impact upon the Company's  operations or liquidity in the  foreseeable
future. The Company's  operating history has been characterized by narrow profit
margins and,  accordingly,  the Company's earnings will depend  significantly on
its  ability  to  purchase  its  product on  favorable  terms,  to obtain  store
locations  on  favorable  terms,  retail a large  volume and variety of products
efficiently and to provide quality support  services.  The Company's prices are,
in part, based on market surveys of its competitors' prices,  primarily those of
Toys R Us. As a result,  aggressive pricing policies, such as those used by Toys
R Us, have  resulted in the Company  reducing  its retail  prices on many items,
thereby reducing the available profit margin. Moreover, increases in expenses or
other  charges  to income may have a material  adverse  effect on the  Company's
results of  operations.  There can be no assurance that the Company will be able
to generate  sufficient  revenues or have sufficient  controls over expenses and
other charges to increase profitability.

         The Company's  common stock is currently  traded on the Nasdaq SmallCap
Stock  Market which  requires  the Company to maintain  total assets of at least
$2,000,000,  stockholders'  equity of  $1,000,000,  and a  minimum  bid price of
$1.00.  If the  Company's  results of operations  from future  periods cause the
Company to be in a position  where it is unable to satisfy these  criteria,  its
securities  will be  subject  to  being  delisted  and  trading,  if any,  would
thereafter  be  conducted in the  over-the-counter  market and quoted on the OTC
Bulletin Board. Consequently,  an investor may find it more difficult to dispose
of or obtain  accurate  quotations as to the price of the Company's  securities.
Such an event of  delisting  may also have a  negative  impact on the  Company's
ability to raise additional equity or debt financing.

         Immediately after the Christmas  season,  the Company begins purchasing
inventory  which has been  depleted  as a  result.  Thus,  although  significant
reductions  in  accounts  payable  are made in  January,  accounts  payable  and
inventory  levels  are  expected  to  immediately  increase  as a result  of new
inventory purchases.


                                       24

<PAGE>
<PAGE>



         As of March 31,  1996,  the  Company  has net  operating  loss  ("NOL")
carryforwards  of  approximately  $5,000,000  and  $3,000,000  for  federal  and
California income tax purposes.  The federal NOLS are available to offset future
taxable income  through March 31, 2011 while the  California  NOLS are available
through March 31, 2001.  Such NOLS could have a positive effect on the Company's
cash  flow  in  future  profitable  years  resulting  from  reduced  income  tax
liabilities.  At March 31, 1996, a 100% valuation allowance has been provided on
the net deferred income tax assets since the Company can not determine that such
are "more likely than not" to be realized.

Inflation and Seasonality

         During the past few  years,  inflation  in the  United  States has been
relatively stable. In management's opinion, this is expected to continue for the
foreseeable future. However, should the American economy again experience double
digit  inflation  rates, as was the case in the past, the impact on prices could
adversely affect the Company's operations.

         The Company's  business is highly  seasonal with a large portion of its
revenues and profits being  derived  during the months of November and December.
Accordingly,  the Company is required to obtain substantial short-term borrowing
during  the first  three  quarters  of the  calendar  year in order to  purchase
inventory and to finance  capital and  operational  expenditures.  The Company's
past  history of negative  cash flows during the fiscal year are a result of its
seasonal business nature.  The Company's cash flows are negative for most months
prior to the Christmas  season.  Thus, the Company's  negative cash flow for all
months except November and December are being serviced via the Company's banking
and special credit terms with vendors.

ITEM 7.  FINANCIAL STATEMENTS

         See attached Financial Statements.

ITEM 8.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
         ON ACCOUNTING AND FINANCIAL DISCLOSURE

         Not Applicable

                                       25

<PAGE>
<PAGE>



                                    PART III


ITEM 9.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT


Officers and Directors

         The directors of the Company are elected  annually by the  shareholders
and the officers are appointed annually by the Board of Directors.  Vacancies on
the Board of Directors may be filled by the remaining  directors.  Each director
and officer will hold office until the next annual meeting of  shareholders,  or
until his  successor  is elected  and  qualified.  The  executive  officers  and
directors of the Company are as follows:

<TABLE>
<CAPTION>
NAME                             AGE       POSITION
- ----                             ---       --------
<S>                               <C>      <C>
Ilan Arbel                        42       Chairman of the Board of Directors

Richard Brady                     44       Chief Executive Officer and President

Angela Burnett                    44       Secretary and Chief Financial Officer

Alan Berkun                       36       Director

Sheikhar Boodram                  34       Director
</TABLE>

         All Directors hold office until the next annual meeting of stockholders
or until their  successors are duly elected and qualified.  Officers are elected
annually by, and serve at the discretion of the Board of Directors. There are no
family relationships  between or among any Officers or Directors of the Company.
The Company granted to Hanover Sterling & Company,  Ltd., the Underwriter of the
Company's  initial  public  offering,  the right to nominate one  individual for
election to the Company's Board of Directors. Since Hanover ceased operations in
February 1995, this right is no longer outstanding.

         Ilan  Arbel  has been the  Chairman  of the Board of  Directors  of the
Company since June 1994 and a Director of the Company since May 1993.  Mr. Arbel
has been the President, Chief Executive Officer and a Director of American Toys,
Inc.  since its inception in February  1993. In July 1993, Mr. Arbel resigned as
President  of  American   Toys  upon  the  election  of  Irwin  Lampert  as  his
replacement.  Upon Mr.  Lampert's  resignation  on March 7, 1995,  Mr. Arbel was
re-elected  President  of American  Toys.  Mr. Arbel has been  President,  Chief
Executive   Officer,  a  Director  and  an  affiliate  of  Mister  Jay  Fashions
International, Inc. since 1991. Since August 1995, Mr. Arbel has been a Director
of Multimedia Concepts  International,  Inc. From 1989 to present, Mr. Arbel has
been the sole Officer and Director of  TransAtlantic  Commerce  Corp., a company
involved in investments  and finance in the United States and Europe.  Mr. Arbel
is a  graduate  of the  University  Bar Ilan in  Israel,  with B.A.  degrees  in
Economics, Business and Finance.

                                       26

<PAGE>
<PAGE>




         Richard  Brady is a  co-founder  of the  Company  and has  acted as its
Executive Vice-President,  Secretary and a Director since its inception in 1974.
In June 1994, Mr. Brady became  assistant  Secretary upon the election of Angela
Burnett as Secretary.  In December 1995, Mr. Brady was appointed Chief Executive
Officer and President to the Company.

         Angela Burnett has been the Treasurer of the Company since 1992 and the
Secretary of the Company  since June 1994.  In December  1995,  Ms.  Burnett was
appointed Chief Financial  Officer and Secretary.  Ms. Burnett has been employed
at the Company since 1985,  where she was  initially  employed as the data entry
employee in charge of inventory control,  becoming  Assistant  Controller of the
Company in 1988.

         Sheikhar Boodram was appointed as a Director of the Company on February
2, 1996. Mr. Boodram has been a Director of American Toys,  Inc. since May 1993.
From September 1992 to present,  Mr. Boodram has been employed as Vice-President
and a Director of Mister Jay Fashions  International,  Inc. From October 1991 to
September  1992, Mr. Boodram was employed as a designer with Mister Jay Fashions
International,  Inc.  Mr.  Boodram  has  been the  President  and  Secretary  of
Multimedia Concepts International,  Inc. since June 12, 1995. Mr. Boodram is the
sole Officer and Director of American Eagle  Industries Corp. and Match II, Inc.
From 1979 until October 1991, Mr.  Boodram was the  production  manager for Lady
Helene  Sophisticates,  Ltd., a  manufacturer  of ladies  garments  which ceased
operations in 1991.

         Alan  Berkun has been a Director of the  Company  since July 1993.  Mr.
Berkun has also been a Director of American Toys since July 1993. Mr. Berkun has
been a Director of Multimedia Concepts International, Inc., since June 1995. For
more than the past five years,  Mr. Berkun has been employed by Russo Securities
as its general  counsel.  Mr. Berkun was licensed as an NASD Series 7 Registered
Representative with Russo Securities from October 1991 through November 1991 and
June 1989 through October 1989. Mr. Berkun's Series 7 license lapsed in December
1993,  however,  subsequently,  Mr.  Berkun  received a waiver from the NASD and
renewal  of his  Series 7 status.  Presently,  Mr.  Berkun is the sole  Officer,
Director and  stockholder of Emme Corp.,  d/b/a Marlowe & Company,  a registered
NASD broker/dealer. Mr. Berkun is an attorney licensed in the State of New York.

Compliance with Section 16(a) of the Exchange Act

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's officers, directors and persons who beneficially own more
than ten percent of a registered  class of the  Company's  equity  securities to
file reports of  securities  ownership  and changes in such  ownership  with the
Securities and Exchange Commission ("SEC"). Officers, directors and greater than
ten percent  beneficial owners also are required by rules promulgated by the SEC
to furnish the Company with copies of all Section  16(a) forms they file.  Based
solely upon requests for  information of the Company's  officers,  directors and
greater than 10% shareholders, during fiscal 1995, the Company has been informed
that all officers,  directors or greater than 10% shareholders  have stated that
they have filed such reports as is required pursuant to Section 16(a) during the
1995 fiscal year.  The Company has no basis to believe that any required  filing
by any of the above indicated individuals has not been made.


                                       27

<PAGE>
<PAGE>



         Each Director is elected for a period of one-year at an annual  meeting
of the  Company's  shareholders  and will serve  until his  successors  are duly
elected.  The  Company's  officers  serve  at the  discretion  of the  Board  of
Directors.

         As  permitted  under  the  Delaware   Corporation  Law,  the  Company's
certificate of incorporation  eliminates the personal liability of the directors
to the Company or any of its  shareholders  for  damages  for  breaches of their
fiduciary  duty as directors.  As a result of the  inclusion of such  provision,
stockholders  may be unable to recover  damages  against  directors  for actions
taken by them which  constitute  negligence  or gross  negligence or that are in
violation of their  fiduciary  duties.  The  inclusion of this  provision in the
Company's  Certificate of Incorporation  may reduce the likelihood of derivative
litigation against directors and other types of shareholder litigation.

ITEM 10. EXECUTIVE COMPENSATION

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to, earned by, paid by the Company  during the years ended March 31, 1996,  1995
and 1994 to each of the named executive officers of the Company.


                           Summary Compensation Table

<TABLE>
<CAPTION>
                                          Annual Compensation
                                         ---------------------
(a)                        (b)      (c)        (d)          (e)
<S>                        <C>      <C>        <C>          <C>

Name and Principal                                          Other Annual
   Position                Year     Salary($)  Bonus($)(1)  Compensation($)
- ------------------         ----     ---------  -----------  ---------------
Richard Brady              1996      117,230      --          7,979(2)
Chief Executive Officer,   1995      120,000      --          7,829(2)
President and Director     1994      114,450      --          7,229(2)

Thomas Davidson            1996(3)    79,203      --          5,793(4)
President and Director     1995      120,000      --          8,690(4)
                           1994      120,000      --          8,090(4)
</TABLE>

- -----------------------
(1) No bonuses were paid during the periods herein stated.

(2) Includes  an  automobile  allowance  of  $6,600  for  1996,  1995 and  1994,
    respectively,  and the payment of life insurance premiums of $1,379, $1,888,
    and $629, for 1996, 1995 and 1994, respectively.

(3) Mr.  Davidson  resigned as both the  President  and as a Director  effective
    November 28, 1995.

(4) Includes  automobile  allowance of $4,800,  $7,200 and $6,600 for 1996, 1995
    and 1994, respectively,  and the payment of life insurance premiums of $993,
    $1,489 and $2,090 for 1996, 1995 and 1994, respectively.

                                       28

<PAGE>
<PAGE>





Employment Agreements

    In May 1993 the Company  entered into three year  employment  agreement with
Richard Brady,  the Chief  Executive  Officer and President of the Company.  The
employment agreement provides for an annual salary of $120,000. In addition, the
employment agreement provides for an automobile allowance and an annual bonus of
2% of the  earnings  of the  Company  before  depreciation,  interest  and taxes
("EBDIT"), provided the Company earns a minimum EBDIT of $750,000 for the fiscal
year ended March 31, 1994 and $900,000 for the fiscal year ended March 31, 1995.
The Company also pays for $500,000 of life  insurance for Mr. Brady.  No bonuses
were earned for either of the years ended March 31, 1996, 1995 or 1994.

    The Company has no plans to issue  additional  securities to its management,
promoters or their  affiliates  or  associates  other than through the Company's
stock option plan.

1994 Stock Option Plan

    During 1994,  the Company  adopted the Company's 1994 Stock Option Plan (the
"Plan").  The Board  believes  that the Plan is  desirable to attract and retain
executives  and other key  employees  of  outstanding  ability.  Under the Plan,
options to purchase an aggregate of not more than 150,000 shares of Common Stock
may be granted from time to time to key employees, officers, directors, advisors
and independent consultants to the Company and its subsidiaries. As of March 31,
1995,  10,000  options have been granted to Angela  Burnett,  which  options are
exercisable at $2.10 per share.  No other options have been granted to any other
party.

    The Board of Directors is charged with administration of the Plan, the Board
is generally  empowered to interpret the Plan,  prescribe  rules and regulations
relating thereto, determine the terms of the option agreements,  amend them with
the consent of the  optionee,  determine the employees to whom options are to be
granted,  and  determine  the number of shares  subject  to each  option and the
exercise price thereof. The per share exercise price for incentive stock options
("ISOs")  will not be less than 100% of the fair market  value of a share of the
Common Stock on the date the option is granted (110% of fair market value on the
date of grant of an ISO if the  optionee  owns more than 10% of the Common Stock
of the Company).

    Options will be  exercisable  for a term  determined by the Board which will
not be less than one year.  Options  may be  exercised  only while the  original
grantee has a relationship with the Company or a subsidiary of the Company which
confers  eligibility  to be  granted  options  or up to ninety  (90) days  after
termination at the sole discretion of the Board. In the event of termination due
to retirement, the Optionee, with the consent of the Board, shall have the right
to exercise his option at any time during the thirty-six (36) month period after
such  retirement.  Options may be exercised up to  thirty-six  (36) months after
death or total and permanent  disability.  In the event of certain basic changes
in the Company,  including a change in control of the Company (as defined in the
Plan)  in the  discretion  of the  Board,  each  option  may  become  fully  and
immediately exercisable. ISOs are not transferable other than

                                       29

<PAGE>
<PAGE>



by will or the laws of descent and distribution. Options may be exercised during
the  holder's  lifetime  only  by  the  holder,  his or her  guardian  or  legal
representative.

    Options  granted  pursuant to the Plan may be designated  as ISOs,  with the
attendant  tax  benefits  provided  under  Section 421 and 422A of the  Internal
Revenue Code of 1986.  Accordingly,  the Plan provides  that the aggregate  fair
market  value  (determined  at the time an ISO is granted)  of the Common  Stock
subject  to ISOs  exercisable  for the  first  time by an  employee  during  any
calendar  year  (under all plans of the Company  and its  subsidiaries)  may not
exceed $100,000.  The Board may modify, suspend or terminate the Plan; provided,
however, that certain material modifications affecting the Plan must be approved
by the  shareholders,  and any change in the Plan that may  adversely  affect an
optionee's rights under an option previously granted under the Plan requires the
consent of the optionee.

1994 401(k) Employee Stock Option Plan ("ESOP")

    In May 1994, the Company adopted  corporate  resolutions  approving a 401(k)
Employee Stock Ownership Plan (the "Plan") which Plan covers  substantially  all
employees of the Company.  The Plan was filed on July 14, 1995 with the Internal
Revenue  Service,  which Plan  includes  provisions  for both an Employee  Stock
Ownership   Plan  ("ESOP")  and  a  401(k)  Plan.   The  ESOP  will  allow  only
contributions  by the Company,  which can be made annually at the  discretion of
the Company's Board of Directors. The ESOP has been designed to invest primarily
in the Company's stock. The 401(k) portion of the Plan will be contributed to by
the employees of the Company  through payroll  deductions.  The Company does not
intend  to match  contributions  to the  401(k).  Contributions  to the ESOP may
result in an expense,  resulting in a reduction in earnings,  and may dilute the
ownership  interest of persons who currently own  securities of the Company.  On
January 26, 1995,  Messrs.  Brady and Davidson and American Toys  contributed an
aggregate of 40,000 shares of the Company's Common Stock to the Plan.



                                       30

<PAGE>
<PAGE>



ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
         MANAGEMENT

    The following  table sets forth certain  information  at June 27, 1996 based
upon  information  obtained  by the persons  named  below,  with  respect to the
beneficial ownership of common shares by (i) each person known by the Company to
be the  owner  of 5% or  more of the  outstanding  common  shares;  (ii) by each
officer and director; (iii) and by all officers and directors as a group.

<TABLE>
<CAPTION>
                                            Number of     Percentage
Name                                          Shares        Owned
- ----                                        ---------     ----------
<S>                                         <C>           <C>
American Toys, Inc.(1)                      2,548,930        66.0%
448 West 16th Street
New York, New York

Ilan Arbel(1)                               2,548,930        66.0%
c/o American Toys, Inc.
448 West 16th Street
New York, New York

Richard Brady                                 125,662         3.3%
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA  92069

Alan Berkun                                    50,000         1.3%
83 Arnold Ct.
East Rockaway, New York

Angela Burnett(2)                              10,000          .3%
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA 92069

Sheikhar Boodram                                   --          --
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA 92069

Officers and Directors
as a Group (5 persons)(1)-(2)               2,734,592        70.9%
                                            ---------        ----
</TABLE>
- ----------------------------



                                       31

<PAGE>
<PAGE>



(notes continued from the previous page)

(1)  Ilan Arbel is the Chief  Executive  Officer and a Director of American Toys
     and may be deemed an indirect  beneficial owner of a majority of the issued
     and  outstanding  common  stock of  American  Toys  (through  his  family's
     ownership of Mister Jay Fashions International, Inc.), notwithstanding that
     Mr. Arbel disclaims any beneficial ownership of such shares which are owned
     or  controlled  by his  family.  Accordingly,  Mr.  Arbel  will  be able to
     exercise control over the shares of Common Stock owned by American Toys.

(2)  Includes an option to purchase  10,000 shares of Common Stock at a price of
     $2.10 per share  granted  in June  1994,  which  option  has  vested and is
     exercisable.

ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         In  June  1994,  the  Company  applied  to the  California  Corporation
Department to change its domicile from California,  where it was incorporated in
1973,  to Delaware,  through a merger with a newly formed  Delaware  corporation
(the  "Delaware  Reorganization").  Each share of  outstanding  Common Stock was
exchanged for 50 shares of common stock of the Company  (Delaware) in connection
with the Delaware Reorganization.

         In June 1994, Irwin Lampert and Alan Berkun each acquired 50,000 shares
of the  Common  Stock  for  total  consideration  of $500  each.  For  financial
statement purposes, these shares were valued at 50% of the November 1994 initial
public  offering  price,  or $250,000,  as these are  unregistered  shares.  The
difference between the valuation and cash received,  $249,000,  has been charged
to operations  for the year ended March 31, 1995.  Also in June 1994,  Lampert &
Lampert were issued 50,000 shares of the Common Stock.

         On November  9, 1994,  the Company  redeemed  an  aggregate  of 224,708
shares  of  Series  B  preferred  stock  owned by  Messrs.  Davidson  and  Brady
aggregating  $224,708,  from  the  proceeds  of  the  Company's  initial  public
offering.

         As of January 10, 1995, the Series C Preferred Stock was converted into
428,580 shares of the Common Stock.  During January 1995,  effective February 1,
1995,  the Donald Welker Trust gave notice to the Company to put 122,368  shares
of its Series B  Preferred  Stock to the  Company  as well as accrued  dividends
thereon,  aggregating  $137,000.  On April 3, 1995,  the  Company  redeemed  the
122,368 shares of Series B preferred  stock at the redemption  price of $122,368
and paid dividends on the Series B stock aggregating $15,931.

         On October  18,  1995,  prior to the  Congress  Financing,  the Company
entered  into the LOC  Agreement  with EACC,  pursuant  to which EACC  agreed to
provide to Imperial Bank a letter of credit  terminating  April 16, 1996, in the
amount of $2,000,000 to Imperial  Bank.  Upon the  consummation  of the Congress
Financing  the  Imperial  Bank line of credit  was repaid  and  terminated.  See
"Recent Developments."

         In February  1996,  the Welker  Trust gave notice to the Company to put
the remaining  122,368 shares of its Series B Preferred  Stock to the Company as
well as accrued dividends thereon,  aggregating  $9,152.88.  Pursuant to an oral
agreement between the Company and the Welker Trust, the Company

                                       32

<PAGE>
<PAGE>



shall redeem 122,368 shares plus accrued interest thereon, pursuant to a payment
schedule.  The Company shall pay $43,840.30 to the Welker Trust on each of March
1, 1996, April 1, 1996 and May 1, 1996.

         On January 30, 1996, pursuant to the requirements of the Loan Agreement
with Congress, American Toys, the majority stockholder of the Company, converted
all  $1,400,000  of debt owed by the Company  into  equity.  In exchange for the
debt, American Toys received from the Company one share of preferred stock, with
the  right  to vote  elect  2/3 of the  Company's  Board of  Directors,  subject
stockholder approval,  which approval has been obtained.  The conversion of debt
into equity  increases  the  Company's  stockholders'  equity and reduces  total
liabilities, thereby reducing the Company's debt to equity ratio.

         In February 1996, pursuant to the terms of the Congress Financing, EACC
delivered  to Congress a  $2,000,000  letter of credit.  EACC is an affiliate of
Ilan Arbel, the Company's  Chairman of the Board. The Congress Financing is also
guaranteed  by American  Toys,  the  majority  stockholder  of the  Company.  In
connection  with the  issuance of the L/C the Company  granted to EACC  options,
subject to stockholder approval, (i) to purchase up to an aggregate of 1,250,000
shares of Common  Stock of a purchase  price of 25% of the closing bid price for
the Common Stock on the last business day prior to exercise, for a period of six
months  from  issuance  and (ii) to purchase up to an  aggregate  of  20,000,000
shares of the Company's  preferred stock,  designated as the "Series E Preferred
Stock".  No  options  have been  exercised  pursuant  to items (i) or (ii).  The
Company's estimated value of the option described in (i) above is insignificant.
The  Company  estimated  the value of the option  described  in (ii) above to be
$234,000 and recorded such amount as additional paid-in-capital.

         On March 18, 1996,  EACC loaned an  additional  $500,000 to the Company
which was  subordinated to the Congress  Financing.  In addition,  EACC paid for
approximately  $28,000 of the costs incurred to arrange the Congress  Financing,
bringing the aggregate due to EACC to $528,000 as of March 31, 1996.  Subsequent
to March 31, 1996,  the $528,070 was converted  into 528,000  shares of Series E
Preferred  Stock.  These shares of Series E Preferred  Stock will be  designated
Class I Series E Preferred Stock.

         On June 30,  1996,  in return for the  issuance  of  334,000  shares of
Series E Preferred Stock, EACC provided the Company with $334,000.  These shares
of Series E Preferred Stock will be designated Class I Series E Preferred Stock.



                                       33

<PAGE>
<PAGE>



ITEM 13. EXHIBITS AND REPORTS ON FORM 8-K

(a) The following  financial  statements of the Company are included as Part II,
    Item 8:

              Index to Financial Statements                        F-1

              Report of Independent Certified Public Accountants   F-2

              Balance Sheets                                       F-3

              Statements of Operations                             F-5

              Statements of Stockholders' Equity                   F-6

              Statements of Cash Flows                             F-7

              Summary of Accounting Policies                       F-9

              Notes to Financial Statements                        F-12

(b) During the last quarter, the Company has not filed any reports on Form 8-K.

(c) All exhibits  except those  designated  with an asterisk (*), which exhibits
are filed herewith, have previously been filed with the Commission in connection
with the Company's  Registration  Statement on Form SB-2 dated  November 2, 1994
under  file  No.  33-81940-NY,  and,  pursuant  to  17  C.F.R.  ss.230.411,  are
incorporated by reference herein.

<TABLE>
<S>       <C>                                          
1.1       -   Form of Underwriting Agreement.
1.2       -   Form of Selected Dealers Agreement.
3.1       -   Certificate of Incorporation of the Company filed June 15, 1994.
3.2       -   By-Laws of the Company.
3.3       -   Specimen Common Stock Certificate.
3.4       -   Letter waiving redemption right and Put Option on Series C Preferred Stock.
4.1       -   Specimen Redeemable Warrant Certificate.
4.2       -   Form of Warrant Agreement between the Company and Hanover Sterling &
              Company, Ltd.
4.3       -   Form of Redeemable Warrant Agreement between the Company and Continental
              Stock Transfer & Trust Company.
4.4       -   ESOP Plan.
5.0       -   Opinion of Lampert & Lampert.
10.1      -   Reserved.
10.2      -   Reserved.
10.3      -   Mergers and Acquisitions Agreement
10.4      -   Consulting Agreement
</TABLE>

                                       34

<PAGE>
<PAGE>

<TABLE>
<S>       <C>

10.5      -   Security Agreement from Play Co. to Amex Financial Services
10.6      -   Promissory Note from Play Co. to Amex Financial Services
10.7      -   Warrant Agreement from Play Co. to Amex Financial Services
10.8      -   Guarantee from Michael Warren to Amex Financial Services
10.9      -   Guarantee from Mister Jay to Amex Financial Services
10.10     -   Guarantee from the Company to Amex Financial Services
10.11     -   Stock Purchase Agreement between Play Co. and American Toys
10.12     -   Stockholders' Agreement between Play Co. shareholders
10.13     -   Put Agreement between Play Co. and Tom Davidson
10.14     -   Put Agreement between Play Co. and Richard Brady
10.15     -   Call Agreement between Play Co. and Tom Davidson
10.16     -   Call Agreement between Play Co. and Richard Brady
10.17     -   Non-Competition Agreement between Play Co. and Tom Davidson
10.18     -   Non-Competition Agreement between Play Co. and Rich Brady
10.19     -   Non-Competition Agreement between Play Co. and Don Welker
10.20     -   Reserved
10.21     -   Reserved
10.22     -   Lease Agreement for Store-Escondido
10.23     -   Lease Agreement for Store-Convoy
10.24     -   Lease Agreement for Store-Oceanside
10.25     -   Lease Agreement for Store-El Toro
10.26     -   Lease Agreement for Store-Chula Vista
10.27     -   Lease Agreement for Store-El Cajon
10.28     -   Lease Agreement for Store-Ontario
10.29     -   Lease Agreement for Store-Simi Valley
10.30     -   Lease Agreement for Store-Encinitas
10.31     -   Lease Agreement for Store-San Dimas
10.32     -   Lease Agreement for Store-Anaheim
10.33     -   Lease Agreement for Store-Rialto
10.34     -   Lease Agreement for Store-Redlands
10.35     -   Lease Agreement for Store-Rancho Cucamonga
10.36     -   Lease Agreement for Store-Woodland Hills
10.37     -   Lease Agreement for Warehouse-Executive Offices
10.38     -   Lease Agreement for Store-Pasadena
10.39     -   Lease Agreement for Store-Whittier
10.40     -   Employment Agreement of Thomas Davidson
10.41     -   Employment Agreement of Richard Brady
10.42     -   The Company Incentive Stock Option Plan
10.43     -   Agreement between the American Toys and Play Co.
              terminating Put Option and redemption of Series C preferred
              shares
10.44     -   Lease Agreement for Store-Lakewood
10.45     -   Lease Agreement for Store-Corona Plaza
10.46     -   Note from the Company to American Toys
10.47     -   Loan Agreement, Subordination Agreement, Security Agreement and Note for
              Imperial Bank Loan dated August 24, 1993
10.47(a)  -   Line of credit with Imperial Bank dated March 31, 1995.
</TABLE>

                                       35

<PAGE>
<PAGE>


<TABLE>
<S>       <C>
10.48     -   Agreement with Michael Warren
10.49     -   Warren Compensation Agreement
10.50     -   Reserved
10.51     -   Extension of Warehouse Lease
10.52     -   Exercise of Put Option
10.53     -   Promissory Note for $250,000 from the Company to American Toys
10.54     -   Waiver of Loan Covenants by Imperial Bank
10.54(a)  -   Waiver of Loan Covenants by Imperial Bank dated June 13, 1994 and March 31,
              1995
10.55     -   Credit from Europe American Capital Corp.
10.56     -   Credit from Europe American Capital Corp.
10.57     -   American Toys to toy trade.
10.58     -   Agreement with Laiko International Co., Inc.
10.59     -   Employment Agreement of Irwin Lampert
10.60     -   Note from the Company to American Toys in the amount of $1,250,000 dated
              February 28, 1994
10.61     -   Note for the Company to American Toys in the amount of $200,000 dated May 10,
              1994
10.62     -   Note from the Company to American Toys in the amount of $150,000 dated
              July 1, 1994
10.63     -   Note for the Company to American Toys in the amount of $100,000 dated
              August 9, 1994
10.64     -   Note from Richard L. Brady to American Toys in the amount of $50,000 dated
              April 1, 1994
10.65     -   Note from Thomas M. Davidson to American Toys in the amount of $50,000 dated
              April 1, 1994
10.66     -   Direct delivery Purchase Agreement between the Company and Camp Pendleton
10.67     -   Director delivery Purchase Agreement between the Company and MCRD, San
              Diego.
10.68     -   Waiver of the Company's right to call shares of Messrs. Brady and Davidson.
10.69     -   Extension of line of credit with Imperial Bank dated December 31, 1994.
10.70     -   Lease extension - El Toro Store
10.71     -   Joint Venture Agreement for Asher Playco, LLC.
10.71(a)  -   Termination of Joint Venture Agreement for Asher Playco, LLC.
10.72     -   Waiver dated June 29, 1995 from Imperial Bank
10.73     -   Letter dated May 24, 1995 from TransAtlantic Commerce Corp. to the Company.
10.74     -   Agreement with Congress Financial.
</TABLE>




                                                             36

<PAGE>
<PAGE>


                                   SIGNATURES


         In  accordance  with  Section  13 or 15(d)  of the  Exchange  Act,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized, this 15th day of July, 1996.

                                    PLAY CO. TOYS & ENTERTAINMENT CORP.



                            By:     \s\ Richard Brady
                                    ------------------------------
                                    Richard Brady, Chief Executive
                                     Officer and President


         In accordance  with the Exchange Act, this report has been signed below
by the following  persons on behalf of the  Registrant and in the capacities and
on the dates indicated.



<TABLE>
<S>                                       <C>                           <C>
\s\ Ilan Arbel                            Chairman of                   07/15/96
- ------------------------                  Board of Directors            Date
Ilan Arbel


\s\ Richard Brady                         Chief Executive Officer       07/15/96
- ------------------------                  and President                 Date
Richard Brady


\s\ Sheikhar Boodram                      Director                      07/15/96
- ------------------------                                                Date
Sheikhar Boodram


\s\ Angela Burnett                        Chief Financial Officer       07/15/96
- ------------------------                  and Secretary                 Date
Angela Burnett


\s\ Alan Berkun                           Director                      07/15/96
- ------------------------                                                Date
Alan Berkun
</TABLE>
                                       37

<PAGE>
<PAGE>
- --------------------------------------------------------------------------------

                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                   INDEX TO FINANCIAL STATEMENTS




<TABLE>
<CAPTION>

                                                                                                       Page
                                                                                                       ----

<S>                                                                                                    <C>
Report of Independent Certified Public Accountants...............................................      F-2

Balance Sheets at March 31, 1996 and 1995........................................................      F-3

Statements of Operations for the years ended March 31, 1996 and 1995.............................      F-5

Statements of Stockholders' Equity for the years ended March 31, 1996
   and 1995......................................................................................      F-6

Statements of Cash Flows for the years ended March 31, 1996 and 1995.............................      F-7

Summary of Accounting Policies...................................................................      F-9

Notes to Financial Statements....................................................................      F-12
</TABLE>




                                      F-1

<PAGE>
<PAGE>



REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

Board of Directors
Play Co. Toys & Entertainment Corp. (formerly Play Co. Toys)
San Marcos, California

We have audited the  accompanying  balance sheets of Play Co. Toys, see note 14,
(a subsidiary  of American  Toys,  Inc.) as of March 31, 1996 and 1995,  and the
related statements of operations,  stockholders' equity, and cash flows for each
of the two years in the period ended March 31, 1996. These financial  statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of Play Co. Toys at March 31, 1996
and 1995,  and the results of its  operations and its cash flows for each of the
two years in the  period  ended  March 31,  1996 in  conformity  with  generally
accepted accounting principles.

                                            /s/ BDO Seidman, LLP



Costa Mesa, California
May 15, 1996



                                      F-2

<PAGE>
<PAGE>



- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                                  BALANCE SHEETS



<TABLE>
<CAPTION>
MARCH 31,                                                                                  1996               1995
- --------------------------------------------------------------------------------------------------------------------

ASSETS (NOTES 3 AND 4)

CURRENT
<S>                                                                                  <C>               <C>
  Cash                                                                               $   83,650        $   249,925
  Accounts receivable (Note 1)                                                           35,273            622,100
  Merchandise inventories                                                             6,259,084          7,932,368
  Amounts due from stockholder (Note 11)                                                      -             17,788
  Other current assets                                                                  233,401            281,351
- --------------------------------------------------------------------------------------------------------------------


Total current assets                                                                  6,611,408          9,103,532

PROPERTY AND EQUIPMENT, net of
  accumulated depreciation and
  amortization (Note 2)                                                               1,858,538          1,925,488

DEPOSITS AND OTHER ASSETS (NOTES 3 AND 4)                                               634,407             90,672
- --------------------------------------------------------------------------------------------------------------------


                                                                                     $9,104,353        $11,119,692
- --------------------------------------------------------------------------------------------------------------------
                                 See accompanying summary of accounting policies and notes to financial statements.

</TABLE>







                                      F-3

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                                  BALANCE SHEETS


<TABLE>
<CAPTION>

MARCH 31,                                                                                  1996              1995
- --------------------------------------------------------------------------------------------------------------------


LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT
<S>                                                                                  <C>              <C>
  Borrowings under bank line of credit (Note 3)                                      $        -       $ 2,374,491
  Borrowings under financing agreement (Note 4)                                       3,403,025                 -
  Accounts payable                                                                    2,878,183         3,259,000
  Accrued expenses and other liabilities  (Note 8)                                      283,611           272,600
  Current portion of capital lease obligations (Note 5)                                       -            42,045
  Stockholders notes payable (Note 6)                                                         -         1,350,000
- --------------------------------------------------------------------------------------------------------------------


Total current liabilities                                                             6,564,819         7,298,136

DUE TO AFFILIATE (NOTE 7)                                                               528,070                 -
DEFERRED RENT LIABILITY (NOTE 8)                                                        197,937           140,218
- --------------------------------------------------------------------------------------------------------------------


Total liabilities                                                                     7,290,826         7,438,354
- --------------------------------------------------------------------------------------------------------------------


REDEEMABLE  PREFERRED STOCK (NOTE 12)
 Series B preferred stock, $.01 par, 81,579 and
    244,736 shares authorized and outstanding, full
    liquidation value of $81,579                                                         87,680           242,275
- --------------------------------------------------------------------------------------------------------------------


COMMITMENTS AND CONTINGENCIES (NOTES 3, 4, 9, 10 AND 12)
- --------------------------------------------------------------------------------------------------------------------


STOCKHOLDERS'  EQUITY  (NOTES 12 AND 14)
 Series D preferred  stock,  $.01 par, 1 share
    authorized and outstanding, full liquidation
    value of $1,400,000 (Note 6)                                                      1,399,044                 -
  Common stock, $.01 par value, 10,000,000 shares
    authorized; 3,863,530 shares outstanding                                             38,635            38,635
  Additional paid-in capital                                                          4,753,763         4,323,308
  Accumulated deficit                                                                (4,465,595)         (922,880)
- --------------------------------------------------------------------------------------------------------------------


Total stockholders' equity                                                            1,725,847         3,439,063
- --------------------------------------------------------------------------------------------------------------------


                                                                                     $9,104,353       $11,119,692
- --------------------------------------------------------------------------------------------------------------------
                                 See accompanying summary of accounting policies and notes to financial statements.

</TABLE>


                                      F-4

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                        STATEMENTS OF OPERATIONS




<TABLE>
<CAPTION>

YEAR ENDED MARCH 31,                                                                     1996                1995
- --------------------------------------------------------------------------------------------------------------------

<S>                                                                               <C>                 <C>
NET SALES (NOTE 1)                                                                $21,230,853         $25,374,722
- --------------------------------------------------------------------------------------------------------------------


COSTS AND EXPENSES:
  Cost of sales                                                                    15,132,895          16,704,757
  Operating expenses (Note 11)                                                      8,600,677           8,693,482
  Depreciation and amortization                                                       407,261             350,150
  Common stock issued for compensation                                                      -             249,000
  Interest expense (Notes 3 and 4)                                                    535,158             334,466
  Costs associated with closure
    of retail stores (Note 8)                                                         129,577                   -
- --------------------------------------------------------------------------------------------------------------------


TOTAL COSTS AND EXPENSES                                                           24,805,568          26,331,855
- --------------------------------------------------------------------------------------------------------------------


OTHER INCOME (NOTE 10)                                                                 32,000              81,345
- --------------------------------------------------------------------------------------------------------------------


NET LOSS                                                                          $(3,542,715)         $ (875,788)
- --------------------------------------------------------------------------------------------------------------------

NET LOSS APPLICABLE TO COMMON SHARES                                              $(3,570,260)         $ (939,214)
- --------------------------------------------------------------------------------------------------------------------


NET LOSS PER COMMON SHARE                                                         $      (.92)         $     (.31)
- --------------------------------------------------------------------------------------------------------------------


WEIGHTED AVERAGE NUMBER OF COMMON SHARES
   AND SHARE EQUIVALENTS OUTSTANDING                                                3,863,530           3,033,851
- --------------------------------------------------------------------------------------------------------------------
                                 See accompanying summary of accounting policies and notes to financial statements.

</TABLE>



                                      F-5

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------




<TABLE>
<CAPTION>

                                                                                          
                                                                       Common Stock                     Additional
                                                             -----------------------------               Paid-in
                                                             Shares                  Amount              Capital
- ------------------------------------------------------------------------------------------------------------------

<S>                                                           <C>                   <C>                 <C>       
BALANCE, April 1, 1994                                        2,380,950             $23,810             $    5,776
Issuance of common stock for services                           150,000               1,500                373,500
Issuance of common stock, net of offering costs                 784,950               7,849              2,887,764
Conversion of Series A preferred stock to common                119,050               1,190                223,280
Conversion of Series C preferred stock to common                428,580               4,286                895,714
Sale of warrants to underwriter                                       -                   -                    700
Redemption of preferred stock                                         -                   -                      -
Payment of accrued dividends                                          -                   -                      -
Accrued dividends on redeemable preferred stock                       -                   -                (28,985)
Accretion of discount on redeemable preferred stock                   -                   -                (34,441)
Net loss for the year                                                 -                   -                      -
- --------------------------------------------------------------------------------------------------------------------


BALANCE, March 31, 1995                                       3,863,530              38,635              4,323,308
- --------------------------------------------------------------------------------------------------------------------


Issuance of common stock options                                      -                   -                458,000
Conversion of stockholders' notes payable and related
  accrued interest to series D preferred stock                        -                   -                      -
Redemption of preferred stock                                         -                   -                      -
Payment of accrued dividends                                          -                   -                      -
Accrued dividends on redeemable preferred stock                       -                   -                 (9,153)
Accretion of discount on redeemable preferred stock                   -                   -                (18,392)
Net loss for the year                                                 -                   -                      -
- --------------------------------------------------------------------------------------------------------------------


BALANCE, March 31, 1996                                       3,863,530             $38,635             $4,753,763
- --------------------------------------------------------------------------------------------------------------------

</TABLE>




<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                              STATEMENTS OF STOCKHOLDERS' EQUITY


<TABLE>
<CAPTION>


            Redeemable Preferred Stock                             Preferred Stock
        Series A                  Series B                 Series C                 Series D     
- -----------------------     --------------------    ----------------------    ---------------------    Accumulated
  Shares        Amount       Shares      Amount       Shares       Amount     Shares        Amount        Deficit
- --------------------------------------------------------------------------------------------------------------------

<S>          <C>            <C>       <C>            <C>       <C>            <C>       <C>           <C>         
   250,000   $ 230,936      704,166   $ 698,444      900,000   $  900,000          -    $        -    $   (47,092)
         -           -            -           -            -            -          -             -              -
         -           -            -           -            -            -          -             -              -
  (250,000)   (224,470)           -           -            -            -          -             -              -
         -           -            -           -     (900,000)    (900,000)         -             -              -
         -           -            -           -            -            -          -             -              -
         -           -     (459,430)   (459,430)           -            -          -             -              -
         -     (22,684)           -     (43,947)           -            -          -             -              -
         -       7,521            -      21,464            -            -          -             -              -
         -       8,697            -      25,744            -            -          -             -              -
         -           -            -           -            -            -          -             -       (875,788)
- --------------------------------------------------------------------------------------------------------------------

         -           -      244,736     242,275            -            -          -             -       (922,880)
- --------------------------------------------------------------------------------------------------------------------

         -           -            -           -            -            -          -             -              -
         -           -            -           -            -            -          1     1,399,044              -
         -           -     (163,157)   (163,157)           -            -          -             -              -
         -           -            -     (18,983)           -            -          -             -              -
         -           -            -       9,153            -            -          -             -              -
         -           -            -      18,392            -            -          -             -              -
         -           -            -           -            -            -          -             -     (3,542,715)
- --------------------------------------------------------------------------------------------------------------------

         -   $       -       81,579   $  87,680            -   $        -          1    $1,399,044    $(4,465,595)
- --------------------------------------------------------------------------------------------------------------------
                                 See accompanying summary of accounting policies and notes to financial statements.

</TABLE>



                                      F-6

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                        STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>

INCREASE (DECREASE) IN CASH (NOTE 13)

YEAR ENDED MARCH 31,                                                                   1996                  1995
- --------------------------------------------------------------------------------------------------------------------

CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                             <C>                   <C>         
  Net loss                                                                      $(3,542,715)          $  (875,788)
  Adjustments to reconcile net loss to
   net cash used for operating activities:
      Depreciation and amortization                                                 407,261               350,150
      Amortization of the value of
        common stock options                                                         64,300                     -
      Common stock issued for compensation                                                -               249,000
      Deferred rent                                                                  57,719                83,431
    Increase (decrease) from changes in:
      Accounts receivable                                                           586,827              (622,100)
      Merchandise inventories                                                     1,673,284            (1,342,756)
      Other current assets                                                          (52,099)              (58,086)
      Deposits and other assets                                                     (49,986)               11,783
      Accounts payable                                                             (380,817)              (50,402)
      Accrued expenses and other liabilities                                         60,054               (30,583)
- --------------------------------------------------------------------------------------------------------------------


Cash used for operating activities                                               (1,176,172)           (2,285,351)
- --------------------------------------------------------------------------------------------------------------------


CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment                                              (340,311)             (364,813)
  Amounts due from stockholder                                                       17,788                42,958
- --------------------------------------------------------------------------------------------------------------------


Cash used for investing activities                                                 (322,523)             (321,855)
- --------------------------------------------------------------------------------------------------------------------
</TABLE>


                                      F-7

<PAGE>
<PAGE>




- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)
                                                        STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>


INCREASE (DECREASE) IN CASH (NOTE 13)

YEAR ENDED MARCH 31,                                                                   1996                  1995
- --------------------------------------------------------------------------------------------------------------------

<S>                                                                             <C>                   <C>        
CASH FLOWS FROM FINANCING ACTIVITIES:
  Borrowings under bank lines of credit                                           1,092,361             3,703,140
  Repayments under bank line of credit                                           (3,466,852)           (3,365,081)
  Borrowings under financing agreement                                            5,637,392                     -
  Repayments under financing agreement                                           (2,234,367)                    -
  Payments on capital lease obligations                                             (42,045)              (95,682)
  Proceeds from issuance of stockholder notes                                             -               450,000
  Repayment of stockholder notes                                                          -              (450,000)
  Due to affiliate                                                                  528,070                     -
  Redemption of preferred stock                                                    (163,157)             (459,430)
  Payment of dividends on preferred stock                                           (18,982)              (66,631)
  Proceeds from issuance of common stock,
    net of offering costs                                                                 -             3,021,613
  Proceeds from issuance of warrants to underwriter                                       -                   700
- --------------------------------------------------------------------------------------------------------------------


Cash provided by financing activities                                             1,332,420             2,738,629
- --------------------------------------------------------------------------------------------------------------------


Net increase (decrease) in cash                                                    (166,275)              131,423
Cash, beginning of year                                                             249,925               118,502
- --------------------------------------------------------------------------------------------------------------------


Cash, end of year                                                               $    83,650           $   249,925
- --------------------------------------------------------------------------------------------------------------------
                                 See accompanying summary of accounting policies and notes to financial statements.


</TABLE>


                                      F-8

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                  SUMMARY OF ACCOUNTING POLICIES




NATURE OF             Play Co. Toys (the "Company"),  as of June 1994 (Note 12),
BUSINESS AND          is a Delaware  corporation  that owns and operates  retail
REVENUE               stores   which   sell   toys,   games,   hobby  and  craft
RECOGNITION           merchandise. Subsequent to March 31, 1996, the name of the
                      Company was changed to Play Co. Toys & Entertainment Corp.
                      (Note 14). The Company had sixteen  retail stores  located
                      within   Southern    California   at   March   31,   1996.
                      Additionally,  during the year ended March 31,  1995,  the
                      Company began  wholesale  distribution  of its TKO product
                      line items  throughout the United States.  The TKO product
                      line  consists  of milk cap game  pieces  and  accessories
                      (Note 1).

                      On May 7, 1993 the Company became a subsidiary of American
                      Toys,  Inc. when American Toys,  Inc.  acquired 90% of the
                      then outstanding  shares of common stock directly from the
                      original  stockholders  (Note  11).  Accounting  practices
                      prescribed by the Securities and Exchange Commission (SEC)
                      normally  require  "push-down"  accounting  to revalue the
                      Company's  assets  at the  time  of the  acquisition.  The
                      effects of such were immaterial.

                      In November 1994, the Company  completed an initial public
                      offering  of common  stock and  warrants  (Note 12) and is
                      therefore   subject  to  the   accounting   and  reporting
                      requirements of the SEC.

MERCHANDISE           Merchandise  inventories  are  stated at the lower of cost
INVENTORIES           (first-in, first-out method - "FIFO") or market.

PROPERTY AND          Property and  equipment is recorded at cost.  Depreciation
EQUIPMENT             and  amortization  are  provided  using the  straight-line
                      method over the  estimated  useful lives (3 - 15 years) of
                      the related assets.  Leasehold  improvements are amortized
                      over  the  lesser  of  the  related  lease  terms  or  the
                      estimated  useful lives of the  improvements.  Maintenance
                      and repairs are charged to operations as incurred.



                                      F-9

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                  SUMMARY OF ACCOUNTING POLICIES






STORE OPENING         Costs  incurred  to  open a new  retail  location  such as
AND CLOSING COST      advertising, training expenses and salaries of newly hired
                      employees  are  expensed as incurred and  improvements  to
                      leased  facilities are capitalized.  Upon closing a retail
                      location,  the  costs  to  relocate  fixtures,   terminate
                      employees   and  other   related  costs  are  expensed  as
                      incurred.  In  addition,  the  unamortized  balance of any
                      abandoned   leasehold   improvements   are  expensed.   If
                      significant,   the  remaining  payments  due  under  lease
                      agreements are discounted to present value and recorded as
                      an expense  and a  liability  to the  extent  such are not
                      offset  by  rental  income   generated   through  existing
                      sub-leases of the property.

INCOME TAXES          The Company  accounts for income taxes in accordance  with
                      Statement of  Financial  Accounting  Standards  (SFAS) No.
                      109,  "Accounting for Income Taxes." Deferred income taxes
                      have  been  provided  for the  net  effects  of  temporary
                      differences  between  the  carrying  amounts of assets and
                      liabilities  for  financial  reporting  purposes  and  the
                      amounts used for income tax purposes.

NET LOSS              Net loss per share has been computed by dividing net loss,
PER SHARE             after  reduction  for  preferred  stock  dividends and the
                      accretion of the discount on redeemable  preferred  stock,
                      by the weighted average number of common shares and common
                      share   equivalents   outstanding   during  each   period.
                      Outstanding   stock   options   were   considered   to  be
                      anti-dilutive. Dividends accrued and accretion recorded on
                      the  Series A and  Series  B  preferred  stock  aggregated
                      $27,545 and $63,426 for the years ended March 31, 1996 and
                      1995.

                      Additionally,  share  and  per  share  amounts  have  been
                      retroactively    adjusted   for   the   effects   of   the
                      fifty-for-one  stock split of the  Company's  common stock
                      resulting from  re-incorporation  in the State of Delaware
                      (Note 12).  The net loss per share  figures have also been
                      calculated  assuming  the  150,000  shares  issued  by the
                      Company  in June  1994  (Note 12) were  outstanding  as of
                      April 1, 1994 in accordance  with the SEC's  provisions of
                      Staff Accounting Bulletin No. 83.



                                      F-10

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                  SUMMARY OF ACCOUNTING POLICIES





STATEMENTS            For purpose of the  statements of cash flows,  the Company
OF CASH FLOWS         considers all highly liquid investments  purchased with an
                      original  maturity  of  three  months  or  less to be cash
                      equivalents.




FAIR VALUE OF         The   carrying   amount   of   the   Company's   financial
FINANCIAL             instruments,  consisting of accounts receivable,  accounts
INSTRUMENTS           payable, and borrowings, approximates their fair value.



USE OF                The preparation of financial statements in conformity with
ESTIMATES             generally   accepted   accounting    principles   requires
                      management to make estimates and  assumptions  that affect
                      the reported amounts of assets and  liabilities,  revenues
                      and expenses,  and  disclosure  of  contingent  assets and
                      liabilities  at  the  date  of the  financial  statements.
                      Actual amounts could differ from those estimates.


RECLASSIFICATIONS     Certain 1995 amounts have been  reclassified to conform to
                      current year presentation.  The reclassifications  have no
                      effect upon the Company's financial position or results of
                      operations as previously reported.



NEW ACCOUNTING        Statement  of  Financial  Accounting  Standards  No.  121,
STANDARDS             "Accounting  for the  Impairment of Long-Lived  Assets and
                      Long-Lived  Assets  to  be  Disposed  Of,"  requires  that
                      long-lived assets and certain identifiable  intangibles to
                      be held and used by an entity be reviewed  for  impairment
                      whenever events or changes in circumstances  indicate that
                      the  carrying  amount of an asset may not be  recoverable.
                      The Company is in the process of  analyzing  the impact of
                      this  statement  and does not believe  that it will have a
                      material  impact on the  Company's  financial  position or
                      results of operations.  The Company  anticipates  adopting
                      the provisions of the statement for fiscal year 1997.

                      Statement  of  Financial  Accounting  Standards  No.  123,
                      "Accounting  for  Stock-Based  Compensation,"  established
                      financial   accounting   and   reporting   standards   for
                      stock-based employee  compensation plans and certain other
                      transactions  involving the issuance of stock. The Company
                      is  in  the  process  of  analyzing  the  impact  of  this
                      statement and  anticipates  adopting the provisions of the
                      statement for fiscal year 1997.



                                      F-11

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS







1. TKO PRODUCT        During the year ended March 31,  1995,  the Company  began
   LINE               wholesale  distribution  of its TKO  product  line  items.
                      Wholesale  sales of TKO items for the year ended March 31,
                      1996  and  1995  approximated   $570,000  and  $2,800,000,
                      respectively.  At March 31, 1996 and 1995, the Company had
                      accounts  receivable  from  wholesale  sales of TKO  items
                      totalling $35,273 and $622,100, respectively.

                      The milk cap game  (principal  product of the TKO  product
                      line) has lost its popularity  since its  introduction  to
                      Southern  California in 1994.  Accordingly,  milk cap game
                      pieces  and  accessories  sold  under  the  Company's  TKO
                      trademark  have  reached  the end of  their  product  life
                      cycle.  Management  anticipates  that future  sales of the
                      Company's TKO product line items will be insignificant.


2. PROPERTY AND       Property and equipment consisted of the following:
   EQUIPMENT          

<TABLE>
<CAPTION>

                      March 31,                              1996                                            1995
                      --------------------------------------------------------------------------------------------


<S>                                                         <C>                                        <C>
                      Furniture, fixtures
                            and equipment                  $ 2,918,621                                 $2,694,734
                      Leasehold improvements                   542,785                                    636,247
                      Computerized inventory
                            management system                  484,074                                    649,173
                      Signs                                    265,959                                    242,944
                      Vehicles                                 104,912                                    104,912
                      --------------------------------------------------------------------------------------------
                      

                                                             4,316,351                                  4,328,010
                      Accumulated depreciation
                            and amortization                (2,457,813)                                (2,402,522)
                      --------------------------------------------------------------------------------------------
                      

                                                           $ 1,858,538                                $ 1,925,488
                      --------------------------------------------------------------------------------------------
</TABLE>





                                      F-12

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS





3. BANK LINE OF       Through  February  7, 1996,  the  Company  had a borrowing
   CREDIT             agreement with a bank which provided for a $5,500,000 line
                      of  credit  secured  by  substantially  all  assets of the
                      Company.  The agreement,  as amended,  advanced funds with
                      interest at 1.5% above the bank's  prime  lending rate and
                      was  guaranteed  by  American  Toys,  Inc.  and Mister Jay
                      Fashions  International,   Inc.,  the  parent  company  of
                      American Toys,  Inc.  Under the  agreement,  the bank also
                      provided  overseas  lines of credit  to  secure  inventory
                      purchases from foreign suppliers which effectively reduced
                      the available borrowings on the line of credit.

                      In March 1994,  the bank was granted  warrants to purchase
                      50,000  shares  of  common  stock  of  the  Company  at an
                      exercise price of $5 per share. The Company has not placed
                      a value on the warrants which expire March 30, 1997. As of
                      March 31,  1996,  no warrants  had been  exercised  by the
                      bank.

                      In November 1995, Europe American Capital Corp.  ("EACC"),
                      an affiliate, provided a $2,000,000 letter of credit which
                      increased  available  borrowings  under the line of credit
                      agreement  from  $3,500,000 to  $5,500,000.  In connection
                      therewith,  the  Company  granted  an  option  to  EACC to
                      purchase 350,000 shares of the Company's common stock at a
                      price of 25  percent  of the  closing  bid  price  for the
                      common  stock on the last  business day prior to exercise.
                      The  Company  estimated  the  value  of the  option  to be
                      $224,000 and recorded  such amount as  additional  paid-in
                      capital.  For the year ended March 31, 1996,  amortization
                      of the  value  of the  option  aggregated  $44,800  and is
                      included in interest expense. The unamortized value of the
                      option,   aggregating  $179,200  at  March  31,  1996,  is
                      included in other assets.  The exercise  period expired on
                      April 16, 1996 and no options had been exercised.

                      The line of  credit  agreement  required  compliance  with
                      certain loan covenants and included a requirement that the
                      balance  be paid in full as of  December  31,  1995  for a
                      period of 30 days.  Interest  was  payable  monthly on the
                      line of credit  which  had an  original  maturity  date of
                      April 1, 1996.

                      As discussed  in Note 4, on February 7, 1996,  the Company
                      obtained alternative  financing and the entire balance due
                      under the bank line of credit was repaid and the agreement
                      was terminated.


                                      F-13

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS




4. FINANCING          On  February  7,  1996,  the  Company  borrowed,  under an
   AGREEMENT          agreement   with  a   financing   company,   approximately
                      $2,243,000,  which  proceeds  were  used to repay the then
                      outstanding  borrowings  under  the  bank  line of  credit
                      agreement (Note 3). The financing  agreement  provides for
                      maximum   borrowings  up  to   $7,000,000   based  upon  a
                      percentage  of the cost value of  eligible  inventory,  as
                      defined.  Outstanding  borrowings  bear  interest  at 1.5%
                      above the prime rate, as defined.  The  agreement  matures
                      February  1, 1998 and can be  renewed  for one  additional
                      year at the lender's option.


                      The agreement  includes a financial covenant requiring the
                      Company to maintain,  at all times, adjusted net worth, as
                      defined,  of $500,000.  At March 31, 1996, the Company was
                      in compliance with this financial covenant.


                      The financing  agreement is secured by  substantially  all
                      assets of the Company,  is  guaranteed  by American  Toys,
                      Inc. and  collateralized  by a $2,000,000 letter of credit
                      provided by EACC. In connection  with the letter of credit
                      provided  by  EACC,  the  Company  granted  to EACC (i) an
                      option to purchase up to an aggregate of 1,250,000  shares
                      of the  Company's  common stock at a purchase  price of 25
                      percent of the closing bid price for the Company's  common
                      stock on the last  business day prior to  exercise,  for a
                      period of six months commencing February 7, 1996, and (ii)
                      an option to purchase  up to an  aggregate  of  20,000,000
                      shares of the Company's Series E preferred stock (Note 14)
                      at a purchase  price of $1.00 per share  during the period
                      from May 9, 1996 through  January 30, 1998.  The Company's
                      estimated  value of the option  described  in (i) above is
                      insignificant  to the accompanying  financial  statements.
                      The Company estimated the value of the option described in
                      (ii) above to be  $234,000  and  recorded  such  amount as
                      additional  paid-in capital.  For the year ended March 31,
                      1996,  amortization of the value of the option  aggregated
                      $19,500  and  is  included   in  interest   expense.   The
                      unamortized value of the option,  aggregating  $214,500 at
                      March 31, 1996, is included in other assets.


                      Subsequent to March 31, 1996,  EACC  exercised  options to
                      acquire 528,000 shares of the Company's Series E preferred
                      stock.  In  connection   therewith,   the  amount  due  to
                      affiliate,  aggregating  $528,070 at March 31,  1996,  was
                      extinguished (Note 7).


                      As a requirement  to obtaining  financing  under the above
                      agreement,  American Toys,  Inc. and the Company  approved
                      the  exchange of certain  stockholders  notes  payable for
                      Series D preferred stock as discussed in Note 6.



                                      F-14

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS






4. FINANCE            Additionally,   the   individual,   beneficial,   majority
   AGREEMENT          stockholder of American Toys, Inc. and Mister Jay Fashions
   (CONTINUED)        International, Inc. has represented his intent and ability
                      to provide  additional  working  capital  to the  Company,
                      should such be necessary, through September 1997.


5. CAPITAL LEASE      Obligations  under  capital  lease   arrangements  are  as
                      follows:

<TABLE>
<CAPTION>

                      March 31,                                                   1996                           1995
                      ------------------------------------------------------------------------------------------------
<S>                                                                             <C>                        <C>       
                      Capitalized lease obligations,
                        discounted at rates varying from
                        10.35% to 13.04%, due in monthly
                        installments of approximately
                        $10,800, including interest,
                        expiring at various dates through
                        December 1995                                           $  -                       $   42,045
                      ------------------------------------------------------------------------------------------------

                      Total                                                        -                           42,045
                      Current portion                                              -                          (42,045)
                      ------------------------------------------------------------------------------------------------

                                                                                $  -                              -
                      ------------------------------------------------------------------------------------------------

6. STOCKHOLDERS       
   NOTES PAYABLE      


</TABLE>
<TABLE>
<CAPTION>
                      March 31,                                                   1996                           1995
                      ------------------------------------------------------------------------------------------------
<S>                                                                             <C>                        <C>       
                      Unsecured notes payable to
                        corporate stockholder with
                        interest at 6%, due on demand.
                        Notes were subordinated to the
                        line of credit agreement with a
                        bank (Note 3)                                           $  -                       $1,250,000
                      

                      Unsecured notes payable to minority
                        individual stockholders with
                        interest at 8% payable annually
                        at January 31, due on demand.
                        Notes were subordinated to the
                        line of credit agreement with a
                        bank (Note 3)                                              -                          100,000
                      ------------------------------------------------------------------------------------------------
                                                                                $  -                       $1,350,000
                      ------------------------------------------------------------------------------------------------
</TABLE>




                                      F-15

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS





6. STOCKHOLDERS       On January 30, 1996,  pursuant to the  requirements of the
   NOTES PAYABLE      financing  agreement (Note 4), American Toys, Inc. and the
   (CONTINUED)        Company  approved the  exchange of the above  stockholders
                      notes  payable  for one  share of the  Company's  Series D
                      preferred stock (Note 14). Accordingly,  all principal and
                      accrued interest then owing under the above notes payable,
                      aggregating $1,399,044, was extinguished.

                      Interest  accrued  during the year ended March 31, 1996 on
                      the   notes   payable   to  the   corporate   stockholder,
                      aggregating  $17,788,  was offset  against  the amount due
                      from  the  corporate   stockholder.   Additional  interest
                      accrued  during the year ended March 31, 1996 on the notes
                      payable to the corporate  stockholder was  extinguished in
                      the exchange for Series D preferred stock, as discussed in
                      the preceding paragraph.

                      Interest accrued as of March 31, 1995 on the notes payable
                      to the  corporate  stockholder  totaled  $93,825  and  was
                      offset   against   the  amount  due  from  the   corporate
                      stockholder at March 31, 1995 (Note 11).



7. DUE TO             During March 1996, EACC loaned $500,000 to the Company and
   AFFILIATE          incurred costs related to the financing agreement (Note 4)
                      totalling  $28,070.  Subsequent  to March 31,  1996,  EACC
                      exercised   options  to  acquire  528,000  shares  of  the
                      Company's  Series E preferred  stock  (Notes 4 and 14) and
                      the amount due to affiliate, aggregating $528,070 at March
                      31, 1996, was extinguished.  This transaction  resulted in
                      an  increase  in the  Company's  stockholders'  equity  of
                      $528,000 subsequent to March 31, 1996.





                                      F-16

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS








8. COSTS              During the year ended March 31, 1996,  the Company  closed
   ASSOCIATED         four of its  retail  stores  which  were not  meeting  the
   WITH CLOSURE       objectives of the Company.  The costs  associated with the
   OF RETAIL          closure of these stores,  which  included the write-off of
   STORES             leasehold improvements, were accrued as of March 31, 1996.
                      During  the  year  ended  March  31,  1996,  those  stores
                      generated sales of approximately  $3,069,000 and operating
                      losses of  approximately  $309,000  before  allocation  of
                      certain corporate charges, interest and income taxes.

                      As a  result  of the  Company  closing  one of its  retail
                      locations in June 1995, the Company recorded an expense of
                      approximately $219,500 in the quarter ended June 30, 1995.
                      Such expense  represented the then discounted value of the
                      remaining lease payments under the lease  obligation which
                      was to expire September 2002.

                      During  May 1996,  the  Company  and the  above  mentioned
                      lessor  reached an agreement  whereby the  existing  lease
                      agreement was terminated and the Company's remaining lease
                      obligation  at March 31, 1996  approximated  $85,000.  Six
                      quarterly  installments  of $14,167 are due through August
                      1, 1997.  Installments due during the year ended March 31,
                      1997  aggregate  $56,668 and such amount has been provided
                      for in  accrued  expenses  and  other  liabilities  in the
                      accompanying  March 31, 1996 balance  sheet.  Installments
                      due  subsequent  to March 31, 1997  aggregate  $28,332 and
                      such amount is included in deferred rent  liability in the
                      accompanying March 31, 1996 balance sheet.



                                      F-17

<PAGE>
<PAGE>



- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS




9. INCOME TAXES       Deferred  income  taxes  reflect  the net tax  effects  of
                      temporary  differences  between  the  carrying  amounts of
                      assets and  liabilities for financial  reporting  purposes
                      and the  amounts  used for  income tax  purposes.  The tax
                      effects of significant  items comprising the Company's net
                      deferred income tax assets and liabilities are as follows:

<TABLE>
<CAPTION>

                      March 31,                                                   1996                         1995
                      ----------------------------------------------------------------------------------------------
<S>                                                                        <C>                            <C>      
                      Inventories                                          $   (57,883)                   $ 109,848
                      AMT tax credits                                          (23,260)                     (23,260)
                      Accrued expenses                                         (17,816)                     (25,678)
                      ----------------------------------------------------------------------------------------------

                      Current portion of net deferred income
                            tax (assets) liabilities                           (98,959)                      60,910
                      ----------------------------------------------------------------------------------------------

                      Depreciation and amortization                            246,185                      284,135
                      Net operating loss carryforwards                      (1,958,123)                    (793,940)
                      Common stock issued for compensation                           -                      (99,944)
                      Deferred rent liability                                  (79,447)                     (56,281)
                      Other items                                                    -                       (9,626)
                      ----------------------------------------------------------------------------------------------

                      Long-term portion of net deferred income
                            tax (assets) liabilities                        (1,791,385)                    (675,656)
                      ----------------------------------------------------------------------------------------------

                      Total net deferred income tax (assets)
                            liabilities                                     (1,890,344)                    (614,746)
                      ----------------------------------------------------------------------------------------------

                      Valuation allowance                                    1,890,344                      614,746
                      ----------------------------------------------------------------------------------------------

                      Net deferred income taxes                            $         -                    $       -
                      ----------------------------------------------------------------------------------------------

</TABLE>
                      At March 31, 1996, a  100%  valuation  allowance  has been
                      provided on the net deferred  income tax  assets since the
                      Company  can  not  determine  that it is "more likely than
                      not" to be realized.



                                                        F-18

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS




9. INCOME TAXES       The reconciliation of income taxes computed at the federal
   (CONTINUED)        statutory tax rate to income taxes at the effective income
                      tax rate in the statements of operations is as follows:

<TABLE>
<CAPTION>

                      Year ended March 31,                                                  1996              1995
                      ----------------------------------------------------------------------------------------------
<S>                                                                                        <C>               <C>    
                      Federal statutory income tax (benefit) rate                          (34.0)%           (34.0)%
                       State income taxes, net of federal benefit                            0.1               0.1
                       Non deductible expenses                                               2.0               3.7
                       Net operating loss carryforwards with
                         no current benefit                                                 31.9              30.2
                      ----------------------------------------------------------------------------------------------

                      Effective income tax rate                                                - %               -%
                      ----------------------------------------------------------------------------------------------
</TABLE>



                      At March 31,  1996,  the  Company has net  operating  loss
                      (NOL)  carryforwards  of  approximately  $5 million and $3
                      million for federal and state purposes,  respectively. The
                      federal NOLs are available to offset future taxable income
                      through  March 31, 2011 while the state NOLs are available
                      through March 31, 2001.

                      A  portion  of the NOLs  described  above are  subject  to
                      provisions  of the Tax Reform Act of 1986 which limits use
                      of  net  operating  loss  carryforwards  when  changes  of
                      ownership  of more  than 50%  occur  during  a three  year
                      testing period.  During the year ended March 31, 1994, the
                      Company's  ownership  changed by more than 50% as a result
                      of the common and preferred stock transaction described in
                      Note 12. As a result,  annual utilization of the available
                      federal  and  state  NOLs  is  limited  to   approximately
                      $118,000.




                                      F-19

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS






10. COMMITMENTS       1994 STOCK OPTION PLAN
    AND               
    CONTINGENCIES     In June 1994,  the Company  adopted the 1994 Stock  Option
                      Plan ("the Plan")  which  provides for options to purchase
                      an  aggregate  of not more than  150,000  shares of common
                      stock as may be granted from time to time by the Company's
                      Board of  Directors.  Concurrent  with the adoption of the
                      Plan, an option to purchase  10,000 shares of common stock
                      at  $2.10  per  share  was   granted   to  the   Company's
                      Secretary/Treasurer.  As of March 31, 1996,  no options to
                      purchase common stock had been exercised.

                      401(K) EMPLOYEE STOCK OWNERSHIP PLAN

                      In August  1994,  the  Company  adopted a 401(k)  Employee
                      Stock   Ownership   Plan   ("the   Plan")   which   covers
                      substantially  all  employees  of the  Company.  The  Plan
                      includes  provisions for both an Employee Stock  Ownership
                      Plan ("ESOP") and a 401(k) Plan.

                      The ESOP allows only  contributions  by the Company  which
                      can be made  annually at the  discretion  of the Company's
                      Board  of  Directors.  The  ESOP  is  designed  to  invest
                      primarily in the  Company's  stock.  As of March 31, 1996,
                      there had been no transactions with regards to the ESOP.

                      The 401(k)  portion of the Plan is  contributed  to by the
                      employees of the Company through payroll  deductions.  The
                      Company makes no matching contributions to the 401(k).




                                      F-20

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS






10.   COMMITMENTS     OPERATING LEASES
      AND             
      CONTINGENCIES   The  Company  leases its  retail  store  properties  under
      (CONTINUED)     noncancelable  operating  lease  agreements  which  expire
                      through  September 2005 and require various minimum annual
                      rentals. Several of the leases provide for renewal options
                      to extend  the  leases  for  additional  five or  ten-year
                      periods.  Certain store leases also require the payment of
                      property  taxes,  normal  maintenance and insurance on the
                      properties  and  additional  rents based on percentages of
                      sales in excess of various specified retail sales levels.


                      During  the  years  ended  March 31,  1996 and  1995,  the
                      Company incurred rental expense under all operating leases
                      of $2,841,215 and $2,574,150.  Contingent rent expense was
                      insignificant  during the years  ended  March 31, 1996 and
                      1995.


                      During  the  years  ended  March 31,  1996 and  1995,  the
                      Company sub-leased  portions of its warehouse building and
                      a  portion   of  one  of  its   retail   locations   under
                      noncancelable  operating  leases.  Sub-lease income during
                      the years  ending  March 31, 1996 and 1995 was $93,822 and
                      $121,880 (Note 11).


                      At March  31,  1996 the  aggregate  future  minimum  lease
                      payments (receipts) due under these  noncancelable  leases
                      are as follows:

<TABLE>
<CAPTION>

                                                         Operating
                            Year Ending                    Leases                           Operating
                            March 31,                    (Note 11)                          Sub-Leases
                      -----------------------------------------------------------------------------------
<S>                                                    <C>                                 <C>       
                             1997                        2,147,688                           (65,920)
                             1998                        2,040,028                           (67,066)
                             1999                        1,859,454                           (65,937)
                             2000                        1,714,907                           (67,153)
                             2001                          819,617                                 -
                             Thereafter                  1,595,198                                 -
                      -----------------------------------------------------------------------------------
                      
                      Total minimum lease payments
                        (receipts)                     $10,176,892                         $(266,076)
                      -----------------------------------------------------------------------------------


</TABLE>



                                      F-21

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS



10. COMMITMENTS       DEPENDENCE ON SUPPLIERS
    AND               
    CONTINGENCIES     Approximately   thirty  percent  (30%)  of  the  Company's
    (CONTINUED)       inventory  purchases  are  made  directly  from  five  (5)
                      manufacturers.  The Company typically  purchases  products
                      from its suppliers on credit arrangements  provided by the
                      manufacturers.  The  termination  of a credit  line or the
                      loss  of a  major  supplier  or the  deterioration  of the
                      Company's  relationship with a major supplier could have a
                      material adverse effect on the Company's business.

                      SEASONALITY

                      The  Company's  business is highly  seasonal  with a large
                      portion of its revenues and profits being  derived  during
                      the months of November and December. Accordingly, in order
                      for the  Company to operate,  it must  obtain  substantial
                      short-term  borrowings  from  lenders  and  the  Company's
                      suppliers  during the first three  quarters of each fiscal
                      year to purchase inventory and for operating expenditures.
                      Historically,  the  Company  has been able to obtain  such
                      credit  arrangements and  substantially  repay the amounts
                      borrowed during the fourth quarter of its fiscal year.

                      JOINT VENTURES

                      On March 14, 1995,  the Company  entered into an agreement
                      (the  "Agreement"),  with an  individual to form a Limited
                      Liability   Company   (the   "LLC")   to   engage  in  the
                      distribution  of toy  products.  The  Company  had a forty
                      percent  interest  in the LLC and the  individual  a sixty
                      percent interest. Profits, losses and distributions of the
                      LLC were to be allocated  pursuant to the above percentage
                      interests.


                      The  Agreement  called for certain  costs to be assumed by
                      the Company and the  individual  and not to be  considered
                      costs or expenses  of the LLC.  Items to be assumed by the
                      Company  consisted  primarily  of costs to  warehouse  and
                      distribute  the toy products  including all related labor,
                      equipment, insurance, and supplies. Items to be assumed by
                      the individual  consisted  primarily of a working  capital
                      credit line for purchases and a sales force.



                                      F-22

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS







10. COMMITMENTS       The  Company  could  make  purchases  from the LLC at five
    AND               percent above the LLC's cost.  During the year ended March
    CONTINGENCIES     31,  1996,   the  Company  made  purchases  from  the  LLC
    (CONTINUED)       approximating $263,000.


                      On December  31,  1995,  the  Company  and the  individual
                      entered into a termination  agreement  whereby the Company
                      withdrew  from  the  LLC.  In  connection  therewith,  the
                      Company received an aggregate of $32,000  representing the
                      Company's  share of net profits  earned by the LLC through
                      December 31,  1995,  and return of the  Company's  initial
                      investment in the LLC totalling $800. The LLC's operations
                      from its inception, March 14, 1995, through March 31, 1995
                      were insignificant.


                      On May 27, 1994, the Company  entered into a joint venture
                      for the  distribution  of the  Company's  TKO product line
                      items. Terms of the agreement provided for the Company and
                      the joint venture partner to share in the profits from the
                      distribution  of the TKO product  line.  Joint venture net
                      profits,  as  defined  in  the  agreement,  on  the  first
                      $1,750,000  in  gross  sales  were  allocated  75%  to the
                      Company and 25% to the joint venture partner.  Net profits
                      on  gross  sales  in  excess  of  $1,750,000  were  to  be
                      allocated  60% to the Company and 40% to the joint venture
                      partner.


                      As of March 31,  1995,  the Company and the joint  venture
                      partner mutually agreed to terminate the agreement.  Total
                      joint venture net profits earned by the Company during the
                      year ended March 31, 1995 totaled $81,345.


11. RELATED PARTY     AMOUNTS DUE FROM STOCKHOLDER
    TRANSACTIONS
                      At March 31,  1996,  and 1995,  $0 and $17,788 was owed to
                      the  Company  for net  costs  incurred  on  behalf  of the
                      Company's parent (Note 6).

                      OFFICE AND WAREHOUSE LEASE

                      The Company leases an office and warehouse building from a
                      partnership  whose partners are also Company  officers and
                      stockholders.  Rent  expense  under this lease for each of
                      the years ended March 31, 1996 and 1995 totalled $227,916.
                      The lease expires in April 2000.

                      SUB-LEASE

                      During the years ended March 31, 1996 and 1995,  sub-lease
                      rental income included $54,422 and $47,470, from an entity
                      in which stockholders and employees of the Company have an
                      ownership interest.



                                      F-23

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS






12. EQUITY            On May  7,  1993,  immediately  prior  to the  acquisition
    TRANSACTIONS      described  below,  stockholders  of the Company  converted
                      2,524,250  shares of common  stock into  250,000  Series A
                      preferred  shares and 704,166  Series B preferred  shares.
                      Also on May 7, 1993,  American Toys, Inc. acquired 900,000
                      Series  C  preferred  shares  for  $900,000  and  paid  an
                      additional   $900,000   directly  to  the  three  original
                      shareholders for 90% of the common stock outstanding after
                      the  conversion  of shares of  common  stock to  preferred
                      stock noted above.

                      On April 1, 1994 the Company redeemed an aggregate 234,722
                      shares of Series B preferred stock at the Redemption Price
                      of  $234,722  and  paid  dividends  on the  Series A and B
                      preferred  stock  aggregating  $44,625.   Concurrent  with
                      completion of the  Company's  initial  public  offering on
                      November 9, 1994, discussed below, the Company redeemed an
                      aggregate  224,708  shares of Series B preferred  stock at
                      the redemption price of $224,708 and paid dividends on the
                      Series A and B preferred stock totalling $22,006. On April
                      3, 1995, the Company redeemed an aggregate  122,368 shares
                      of Series B  preferred  stock at the  redemption  price of
                      $122,368  and paid  dividends  on the  Series B  preferred
                      stock aggregating  $15,931.  On March 4, 1996, the Company
                      redeemed an aggregate  40,789 shares of Series B preferred
                      stock  at  the  redemption   price  of  $40,789  and  paid
                      dividends  on the  Series B  preferred  stock  aggregating
                      $3,052.

                      All  unpaid  dividends  due on the  Series A and  Series B
                      preferred  stock,  aggregating  $6,101  and  $13,958 as of
                      March  31,  1996  and  1995,  have  been  accrued  and are
                      reflected in the  respective  preferred  stock balances in
                      the accompanying balance sheets.

                      In  April  1996,   the  Company   redeemed  all  remaining
                      outstanding   shares   of   Series  B   preferred   stock,
                      aggregating 81,579, at the redemption price of $81,579 and
                      paid dividends on the Series B preferred stock aggregating
                      $6,101.




                                      F-24

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS





12. EQUITY
    TRANSACTIONS
    (CONTINUED)
                      On  June  14,  1994,  a new  entity  was  incorporated  in
                      Delaware  as Play Co.  Toys  ("Play  Co.  Delaware").  The
                      pre-existing    California    corporation    ("Play    Co.
                      California")  was then  merged  into Play Co.  Delaware as
                      follows:

                       (a) Play Co.  Delaware is authorized to issue  10,000,000
                           shares of common  stock  with a par value of $.01 per
                           share and 1,619,444 shares of preferred stock with no
                           par value.  The  preferred  stock is issued in series
                           with authorized shares as follows:  Series A, 250,000
                           shares;  Series  B,  469,444  shares;  and  Series C,
                           900,000 shares.  The authorized  common and preferred
                           stock for Play Co. Delaware have identical  rights to
                           the previously  authorized common and preferred stock
                           of Play Co.  California  except that the new class of
                           Series C preferred  stock has no redemption  features
                           or dividend  rights and is  convertible  into 428,580
                           shares of common  stock at the  option of the  holder
                           prior to January 2,  1995.  The  holders of Series A,
                           Series B, and Series C preferred  shares are entitled
                           to  a  preference  on  liquidation,   dissolution  or
                           winding up of the Company.  Holders of the  preferred
                           stock  are  to  be  paid  an  amount   equal  to  the
                           redemption  price  prior  to  any   distributions  to
                           holders  of  shares  of  common  stock.   Should  the
                           Company's  assets be  insufficient to pay the holders
                           of the preferred  stock, the holders of the preferred
                           stock  shall  share  ratably in any  distribution  of
                           assets.

                       (b) Each  issued  and  outstanding   share  of  Play  Co.
                           California  common stock was exchanged for fifty (50)
                           shares of Play Co. Delaware common stock. Each issued
                           and outstanding  share of Play Co.  California Series
                           A, B and C  preferred  stock  was  exchanged  for one
                           share  of  Play  Co.  Delaware  Series  A,  B  and  C
                           preferred stock.




                                      F-25

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS



12. EQUITY            In June 1994,  the Company issued 150,000 shares of common
    TRANSACTIONS      stock. Of these shares,  50,000 were issued to each of two
    (CONTINUED)       officer/directors  of the Company for an aggregate $1,000.
                      Such shares were  assigned a value equal to fifty  percent
                      (50%) of the then proposed  public  offering  price.  As a
                      result,  the  Company  recorded  compensation  expense  of
                      $249,000  (100,000 shares at $2.50 per share less $1,000).
                      The  remaining  50,000 shares were issued to the Company's
                      legal counsel in lieu of legal services. These shares were
                      also  assigned a value equal to fifty percent (50%) of the
                      proposed public offering price.  Accordingly,  the Company
                      recorded  $125,000  (50,000  shares at $2.50 per share) as
                      costs of its initial public offering  discussed below. For
                      the  statement  of cash flows for the year ended March 31,
                      1995,  $125,000  has been  deducted  from  initial  public
                      offering costs as this amount represents a non-cash charge
                      (Note 13).

                      On November 9, 1994,  the  Company  completed  its initial
                      public  offering of  securities  whereby the Company  sold
                      784,950 units at $5.00 per unit,  each of which  comprises
                      one share of the Company's $.01 par value common stock and
                      one  redeemable  warrant  to  purchase  one  share  of the
                      Company's  common stock at a purchase price of $7.00.  The
                      Company   received  net  proceeds  of   $2,895,613   after
                      deducting  underwriting  commissions,  discounts and other
                      offering expenses of $1,029,137.

                      The above mentioned  warrants can be exercised  during the
                      twenty-four  month  period  ending  February  6, 1997.  No
                      warrants were  exercised  during the years ended March 31,
                      1996 and 1995.

                      See Notes 3 and 4 regarding the issuance of other warrants
                      and options.

                      In connection  with  completion  of the Company's  initial
                      public offering, the Company sold to the underwriter,  for
                      $700, five year warrants (the "Underwriter's Warrants") to
                      purchase  from the Company an aggregate  of 70,000  units.
                      Each unit  comprises one share of the  Company's  $.01 par
                      value common stock and one redeemable  warrant to purchase
                      one  share of the  Company's  common  stock at a  purchase
                      price of $7.00. The Underwriter's Warrants are exercisable
                      at a price  of  $7.25  per  unit  for a four  year  period
                      commencing November 2, 1995. No underwriter  warrants were
                      exercised during the year ended March 31, 1996.

                      Concurrent with completion of the Company's initial public
                      offering,  all of the 250,000 shares of Series A preferred
                      stock  outstanding  were  converted into 119,050 shares of
                      the Company's common stock.



                                      F-26

<PAGE>
<PAGE>


- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS






12. EQUITY            The Company  entered  into various  consulting  agreements
    TRANSACTIONS      with the  underwriter  and granted the underwriter a right
    (CONTINUED)       of first  refusal to act as  underwriter  or agent for any
                      public  or  private  offering  of  the  securities  of the
                      Company,  or any  successor or  subsidiary  of the Company
                      made during the five year period following the date of the
                      prospectus.  The underwriter's  ability to render services
                      in  accordance  with  the  agreements  and  the  Company's
                      obligation  to  compensate  the  underwriter  for services
                      provided is  uncertain.  In February,  1995,  the National
                      Association  of  Securities  Dealers,  Inc.  (the  "NASD")
                      halted the  underwriter's  market making operations due to
                      the underwriter's inability to meet the NASD's net capital
                      requirements,  which requires a broker/dealer  to maintain
                      certain levels of cash and other liquid assets in order to
                      meet  its   obligations.   The   underwriter   ceased  all
                      operations  after losing its market  making  ability.  The
                      market for the Company's securities has been significantly
                      affected  and may  continue  to be affected by the loss of
                      the    underwriter's    participation   in   the   market.
                      Additionally,  the loss of the underwriter's market making
                      activities has decreased significantly the liquidity of an
                      investment in such securities.

                      In January  1995,  all of the shares of Series C preferred
                      stock were  converted into 428,580 shares of the Company's
                      common stock.



13. SUPPLEMENTAL      Cash paid for income taxes and interest was as follows:
    CASH FLOW         
    INFORMATION       

<TABLE>
<CAPTION>

                      Year ended March 31,                    1996                                  1995
                      -----------------------------------------------------------------------------------

<S>                                                       <C>                                   <C>     
                      Interest paid                       $464,832                              $218,922
                      -----------------------------------------------------------------------------------



                      Income taxes                        $    800                              $    800
                      -----------------------------------------------------------------------------------
</TABLE>


                      For the year  ended  March 31,  1996,  non-cash  financing
                      activities  include  the  extinguishment  of  stockholders
                      notes payable and related  accrued  interest,  aggregating
                      $1,399,044,   in  exchange  for  one  share  of  Series  D
                      preferred  stock (Note 6) and the issuance of common stock
                      options aggregating $458,000 (Notes 3 and 4).


                      For the year  ended  March 31,  1995,  non-cash  financing
                      activities  include  the  issuance  of  150,000  shares of
                      common stock for compensation and services  ($375,000) and
                      the conversion of Series A and Series C preferred stock to
                      119,050 and 428,580 shares of common stock (Note 12).


                                      F-27

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- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS





14. SUBSEQUENT        Effective  May  9,  1996,  the  Company's  certificate  of
    EVENTS            incorporation was amended, as follows,  reflecting changes
                      authorized  and  approved by a majority  of the  Company's
                      common stockholders:

                       (a) The  Company's  name was  changed to Play Co.  Toys &
                           Entertainment Corp.

                       (b) The number of shares of $.01 par value  common  stock
                           the Company is authorized to issue is 30,000,000.

                       (c) The  number of  shares  of $.01 par  value  preferred
                           stock the Company is authorized to issue is 1,469,445
                           of which  469,444  shares were  designated,  Series B
                           preferred  stock  representing  shares  of  Series  B
                           preferred stock previously  authorized and issued and
                           for which 81,579 shares were outstanding at March 31,
                           1996  (Note  12),  1 share was  designated,  Series D
                           preferred stock and 1,000,000 shares were designated,
                           Series E preferred stock.

                      The newly authorized  common stock has identical rights to
                      the previously authorized common stock.

                      The holder of the Series D preferred  stock is entitled to
                      cumulative  annual  dividends at the annual rate of 7% and
                      the right to vote at all meetings of the  stockholders  of
                      the  Company,  or  consent  in  writing in lieu of voting,
                      solely  for  the  election  of  the  Company's   board  of
                      directors.  The  holder of the  Series D  preferred  stock
                      shall  vote as a  separate  class and shall  have the sole
                      right  to vote  for,  or  consent  in  writing  in lieu of
                      voting, and elect two-thirds (2/3) of the directors of the
                      Company.  Such directors  shall be known as the "Preferred
                      Directors"  and the Series D preferred  stockholder  shall
                      have the sole right to remove any Preferred Directors with
                      or without  cause,  at any time, and to fill all vacancies
                      of Preferred Directors.


                      The  Series D  preferred  stock is not  redeemable  by the
                      Company or the holder.


                      The holder of the Series D preferred  stock is entitled to
                      a preference on liquidation,  dissolution or winding up of
                      the Company,  subordinate to the preference granted to the
                      holders of the Series B preferred stock  discussed  above.
                      The  holder  of the  Series  D  preferred  stock  shall be
                      entitled to be paid an amount in cash equal to  $1,400,000
                      prior to any  distributions  to the  holders  of shares of
                      Series E preferred and common stock. Should the



                                      F-28

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- --------------------------------------------------------------------------------


                                                                   PLAY CO. TOYS
                                           (A SUBSIDIARY OF AMERICAN TOYS, INC.)

                                                   NOTES TO FINANCIAL STATEMENTS








14. SUBSEQUENT        Company's  assets be insufficient to pay the holder of the
    EVENTS            Series D  preferred  stock,  the  holder  of the  Series D
    (CONTINUED)       preferred stock shall share ratably, in any distributions,
                      with any other  equivalent  securities of the Company that
                      may be established by the Company's board of directors.


                      The  Series  E  preferred  stock  is  non-voting,  is  not
                      redeemable by the Company or the holders,  and holders are
                      entitled to cumulative  dividends at $1.00 per share.  The
                      Series E preferred stock is convertible into 20 fully paid
                      and nonassessable shares of the Company's common stock, at
                      the holder's option, and at any time during the three year
                      period  commencing  two years  after the  issuance  of the
                      Series E preferred stock.


                      The holders of the Series E preferred  stock are  entitled
                      to a preference on liquidation,  dissolution or winding up
                      of the Company,  subordinate to the preferences granted to
                      the holders of the Series B and Series D  preferred  stock
                      discussed  above.  The  holders of the Series E  preferred
                      stock shall be entitled to be paid an amount in cash equal
                      to  $1.00  per  share  prior to any  distributions  to the
                      holders of shares of common  stock.  Should the  Company's
                      assets be  insufficient to pay the holders of the Series E
                      preferred  stock,  the  holders of the Series E  preferred
                      stock shall share ratably, in any distributions,  with any
                      other  equivalent  securities  of the Company  that may be
                      established by the Company's board of directors.



                                      F-29

                            STATEMENT OF DIFFERENCES

The section symbol shall be expressed as ss.



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