PLAY CO TOYS & ENTERTAINMENT CORP
DEF 14C, 1996-07-19
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                          San Marcos, California 92069

                  INFORMATION STATEMENT REGARDING THE PROPOSED
                 ACTION TO BE TAKEN PURSUANT THE WRITTEN CONSENT
                 OF A MAJORITY STOCKHOLDER IN LIEU OF A SPECIAL
                           MEETING OF THE STOCKHOLDERS




     This  information  statement  has  been  mailed  on  July  19,  1996 to the
stockholders of record on June 21, 1996 of Play Co. Toys & Entertainment  Corp.,
a Delaware corporation (the "Company") in connection with the proposed action to
be  take  by  the  Company  pursuant  to the  written  consent  by the  majority
stockholder of the Company,  American Toys, Inc.  ("American Toys"),  dated June
20, 1996. The action to be taken pursuant to the written  consent shall be taken
on August 9, 1996. The principal executive offices of the Company are located at
550 Rancheros  Drive,  San Marcos,  California  92069,  the Company's  telephone
number is (619) 471- 4505.

        THIS IS NOT A NOTICE OF A SPECIAL MEETING OF STOCKHOLDERS AND NO
             STOCKHOLDER MEETING WILL BE HELD TO CONSIDER ANY MATTER
                         WHICH WILL BE DESCRIBED HEREIN.

                        WE ARE NOT ASKING YOU FOR A PROXY
                        AND YOU ARE REQUESTED NOT TO SEND
                                   US A PROXY.


     Authorization to Amend the Preferences and Rights of the Series D Preferred
Stock and Series E Preferred  Stock and to Amend the Designation of the Series E
Preferred Stock into Two Separate Classes

     On June 20, 1996, the Company's majority stockholder,  American Toys, which
owns 2,548,930 or  approximately  66.0% of the 3,863,530  issued and outstanding
shares of the  Company's  common  stock,  par value $.01 per share (the  "Common
Stock") as of such date,  executed a written consent  authorizing the Company to
amend its Certificate of Incorporation,  to (i) amend the rights and preferences
of the Series D Preferred  Stock to provide  that it shall be  convertible  into
1,157,028  shares of the  Company's  Common  Stock and (ii) amend the  Company's
Series E Preferred Stock to designate two separate classes,  of which 10,000,000
shares shall be designated the "Series E Class I Preferred  Stock," which shares
shall be convertible  at any time into 20 shares of the Company's  Common Stock,
and  10,000,000  shares  of which  shall be  designated  the  "Series E Class II
Preferred  Stock," which shares will be convertible at the option of the holder,
commencing  two years  from  issuance,  into 20 shares of the  Company's  Common
Stock.  Pursuant  to the  annual  meeting of the  Company  on May 3,  1996,  the
stockholders  approved the  authorization  of 20,000,000  shares of the Series E
Preferred


<PAGE>



Stock,  however,  the board of  directors  decided  only to  authorize  a  small
portion of such shares, and to amend the Certificate of Incorporation at various
times that additional authorized shares are needed.

     Under Section 228 of the General  Corporation Law of the State of Delaware,
any action  requiring  the consent of the  stockholders  at an annual or special
meeting of the  stockholders  of the  Company,  may be taken  without a meeting,
without  prior  notice and without a vote,  if a consent or consents in writing,
setting forth the action so taken, shall be signed by the holders of outstanding
stock  having not less than the minimum  number of votes that would be necessary
to  authorize  or take such action at a meeting at which all shares  entitled to
vote thereon were present and voted and shall be delivered to the Company.


                               RECENT DEVELOPMENTS

     In November 1995,  Thomas Davidson  resigned as President and as a Director
of the Company  effective  November 28, 1995.  Richard Brady was appointed Chief
Executive Officer and President of the Company.

     On February 1, 1996, the Company entered into a Loan and Security Agreement
(the  "Loan   Agreement")   with  Congress   Financial   Corporation   (Western)
("Congress")  to replace its credit line with Imperial  Bank. The Loan Agreement
provides  the Company with a secured line of credit of up to 60% of the value of
all of its inventory,  not to exceed $7,000,000 (the "Congress Financing").  The
Congress Financing is secured by the Company's assets and a $2,000,000 letter of
credit ("L/C") provided by Europe American  Capital Corp.  ("EACC") an affiliate
of Ilan Arbel, the Company's Chairman of the Board.  Additionally,  the Congress
Financing is guaranteed by American Toys and Mister Jay Fashions  International,
Inc. ("Mr. Jay").

     In connection  with the issuance of the L/C the Company on February 2, 1996
granted to EACC options (i) to purchase up to an  aggregate of 1,250,000  shares
of Common  Stock at a  purchase  price of 25% of the  closing  bid price for the
Common Stock on the last  business  day prior to  exercise,  for a period of six
months  from  issuance  and (ii) to purchase up to an  aggregate  of  20,000,000
shares of the Company's Series E Preferred Stock. The Company's  estimated value
of the  option  described  in (i)  above  is  insignificant,  which  option  was
terminated by EACC in June 1996.  The Company  estimated the value of the option
described in (ii) above to be $234,000 and  recorded  such amount as  additional
paid-in-capital.

     On February 2, 1996, Irwin Lampert and Richard Brady resigned as members of
the Company's  Board of Directors.  Mr. Brady  continues as the Company's  Chief
Executive  Officer and President.  Subsequently,  the board  appointed  Sheikhar
Boodram,  as a Director.  Mr.  Boodram is a Director of both American  Toys, the
majority  stockholder  of the  Company  and Mr.  Jay,  previously  the  majority
stockholder of American Toys.

                                        2

<PAGE>



     On  March  18,  1996,  EACC  loaned  $500,000  to  the  Company  which  was
subordinated to the Congress Financing. In addition, EACC paid for approximately
$28,000 of the costs  incurred to arrange the Congress  Financing,  bringing the
aggregate  due to EACC to  $528,000  as of March 31,  1996.  On June 3, 1996 the
$528,000 debt was converted  into equity  whereby EACC  exercised its option and
purchased  528,000 shares of Series E Preferred Stock.  These shares of Series E
Preferred Stock will be redesignated  Series E Class I Preferred Stock, upon the
filing of the  Certificate  of Amendment  to the  Corporation's  Certificate  of
Incorporation, as described herein.

     On May 3, 1996, the Company held an annual meeting of its stockholders,  at
which time the shareholders (i) elected three persons  nominated by the Board of
Directors as Directors,  (ii) adopted an amendment to the Company's  Certificate
of  Incorporation  to effect a change of the name of the  Company  from Play Co.
Toys to Play Co. Toys & Entertainment Corp., (iii) authorized the adoption of an
amendment to the Company's  Certificate of  Incorporation to authorize one share
of Preferred  Stock, par value $.01 per share, as the "Series D Preferred Stock"
and (iv) authorized an adoption of an amendment to the Company's  Certificate of
Incorporation  to increase  the number of  authorized  shares of Common Stock to
410,000,000  shares and to authorize  20,000,000  shares of Preferred Stock, par
value $.01 per share,  as the "Series E Preferred  Stock".  All  proposals  were
adopted by the  stockholders  and an amendment to the Company's  Certificate  of
Incorporation  was  filed  with  the  State  of  Delaware  on May 9,  1996.  The
certificate of amendment as filed, amended the name of the Company, authorized a
share of Series D Preferred Stock,  authorized  1,000,000 shares of the Series E
Preferred  Stock  and  increased  the  authorized  shares  of  Common  Stock  to
30,000,000.  As shares of the Series E Preferred  Stock are  issued,  additional
shares  of the  Series E  Preferred  Stock and  shares  of  Common  Stock may be
authorized  from time to time.  Since  862,000  shares of the Series E Preferred
Stock have been  issued,  the amended  Certificate  of  Incorporation,  attached
hereto as Exhibit A, has  increase  the  authorized  shares of Common  Stock and
Series E Preferred Stock.

     On June 30, 1996, EACC exercised its option and purchased 334,000 shares of
the Series E  Preferred  Stock for  $334,000.  The shares of Series E  Preferred
Stock purchased will be designated  Series E Class I Preferred  Stock,  upon the
filing of the  Certificate  of Amendment  to the  Corporation's  Certificate  of
Incorporation, as described herein.



                                        3

<PAGE>



                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following  table sets forth certain  information at July 19, 1996 based
upon  information  obtained  by the persons  named  below,  with  respect to the
beneficial ownership of common shares by (i) each person known by the Company to
be the  owner  of 5% or  more of the  outstanding  common  shares;  (ii) by each
officer and director; (iii) and by all officers and directors as a group.

                                      Number of            Percentage
Name                                  Shares                  Owned
- ----                                  ------                  -----

American Toys, Inc.(1)(2)              2,548,930              66.0%
448 West 16th Street
New York, New York

Ilan Arbel(1)                          2,548,930              66.0%
c/o American Toys, Inc.
448 West 16th Street
New York, New York

Richard Brady                            125,662               3.3%
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA  92069

Alan Berkun                               50,000               1.3%
83 Arnold Ct.
East Rockaway, New York

Angela Burnett(3)                         10,000                .3%
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA  92069

Sheikhar Boodram                              --                 --
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA  92069

Officers and Directors
as a Group (5 persons)(1)-(3)          2,734,592              70.9%
                                       ---------              -----


(footnotes on following page)

                                        4

<PAGE>




(1)  Ilan Arbel is the Chief  Executive  Officer and a Director of American Toys
     and may be deemed an indirect  beneficial owner of a majority of the issued
     and  outstanding  Common  Stock of  American  Toys  (through  his  family's
     ownership   of  Mister  Jay   Fashions   International,   Inc.  and  EACC),
     notwithstanding  that Mr. Arbel disclaims any beneficial  ownership of such
     shares which are owned or controlled by his family. Accordingly,  Mr. Arbel
     will be able to exercise  control  over the shares of Common Stock owned by
     American Toys.

(2)  Does not include the  1,157,028  shares  issuable  upon  conversion  of the
     Series D Preferred Stock upon the adoption of an amendment to the Company's
     Certificate of Incorporation as described  herein.  See  "Authorization  to
     Amend the Preferences and Rights of the Series D Preferred Stock and Series
     E Preferred  Stock and to Amend the  Designation  of the Series E Preferred
     Stock into Two Separate  Classes" and "Exhibit A - Certificate of Amendment
     to the Certificate of Incorporation."

(3)  Includes an option to purchase  10,000 shares of Common Stock at a price of
     $2.10 per share  granted  in June  1994,  which  option  has  vested and is
     exercisable.


                                   MANAGEMENT

Officers and Directors.

     The directors of the Company are elected  annually by the  shareholders and
the officers are appointed annually by the Board of Directors.  Vacancies on the
Board of Directors may be filled by the remaining  directors.  Each director and
officer will hold office until the next annual meeting of shareholders, or until
his successor is elected and qualified.  The executive officers and directors of
the Company are as follows:


NAME                  AGE            POSITION
- ----                  ---            --------

Ilan Arbel            42             Chairman of the Board of Directors

Richard Brady         44             Chief Executive Officer and President

Angela Burnett        44             Secretary and Chief Financial Officer

Alan Berkun           36             Director

Sheikhar Boodram      34             Director

- ----------

     All Directors hold office until the next annual meeting of  stockholders or
until their  successors  are duly  elected and  qualified.  Officers are elected
annually by, and serve at the discretion of the Board of Directors. There are no
family relationships  between or among any Officers or Directors of the Company.
The Company granted to Hanover Sterling & Company,  Ltd., the Underwriter of the
Company's  initial  public  offering,  the right to nominate one  individual for
election to the Company's Board of Directors.  Since Hanover Sterling & Company,
Ltd. ceased operations in February 1995, this right is no longer outstanding.


                                        5

<PAGE>



     Ilan Arbel has been the  Chairman of the Board of  Directors of the Company
since June 1994 and a Director of the Company since May 1993. Mr. Arbel has been
the President,  Chief  Executive  Officer and a Director of American Toys,  Inc.
since its  inception  in February  1993,  however,  from July 1993 to March 1995
another  individual  was the  President  of American  Toys.  Mr.  Arbel has been
President,  Chief  Executive  Officer,  and a Director  of Mister  Jay  Fashions
International, Inc. since 1991. Since August 1995, Mr. Arbel has been a Director
of Multimedia Concepts  International,  Inc. From 1989 to present, Mr. Arbel has
been the sole Officer and Director of  TransAtlantic  Commerce  Corp., a company
involved in investments  and finance in the United States and Europe.  Mr. Arbel
is a  graduate  of the  University  Bar Ilan in  Israel,  with B.A.  degrees  in
Economics, Business and Finance.

     Richard Brady became the Chief Executive  Officer and President in November
1995.  Mr.  Brady  is  a  co-founder  of  the  Company  and  was  the  Executive
Vice-President,  Secretary  and a  Director  from its  inception  in 1974  until
November  1995.  In June 1994,  Mr. Brady was no longer the  Secretary  upon the
election of Angela Burnett as Secretary.

     Angela  Burnett has been the  Treasurer  of the Company  since 1992 and the
Secretary of the Company  since June 1994.  In December  1995,  Ms.  Burnett was
appointed Chief Financial  Officer and Secretary.  Ms. Burnett has been employed
by the Company since 1985,  where she was  initially  employed as the data entry
employee in charge of inventory control,  becoming  Assistant  Controller of the
Company in 1988.

     Sheikhar  Boodram was appointed as a Director of the Company on February 2,
1996.  Mr.  Boodram has been a Director of  American  Toys since May 1993.  From
September 1992 to present, Mr. Boodram has been employed as Vice-President and a
Director  of Mister  Jay  Fashions  International,  Inc.  From  October  1991 to
September  1992, Mr. Boodram was employed as a designer with Mister Jay Fashions
International,  Inc.  Mr.  Boodram  has  been the  President  and  Secretary  of
Multimedia Concepts International,  Inc. since June 12, 1995. Mr. Boodram is the
sole Officer and Director of American Eagle  Industries Corp. and Match II, Inc.
From 1979 until October 1991, Mr.  Boodram was the  production  manager for Lady
Helene  Sophisticates,  Ltd., a  manufacturer  of ladies  garments  which ceased
operations in 1991.

     Alan Berkun has been a Director of the Company since July 1993.  Mr. Berkun
has also been a Director of American Toys since July 1993. Mr. Berkun has been a
Director of Multimedia Concepts  International,  Inc., since June 1995. For more
than the past five years,  Mr. Berkun has been  employed by Russo  Securities as
its general  counsel.  Mr.  Berkun was  licensed as an NASD Series 7  Registered
Representative with Russo Securities from October 1991 through November 1991 and
June 1989 through October 1989. Mr. Berkun's Series 7 license lapsed in December
1993,  however,  subsequently,  Mr.  Berkun  received a waiver from the NASD and
renewal  of his  Series 7 status.  Presently,  Mr.  Berkun is the sole  Officer,
Director and  stockholder of Emme Corp.,  d/b/a Marlowe & Company,  a registered
NASD broker/dealer. Mr. Berkun is an attorney licensed in the State of New York.


                                        6

<PAGE>



     The Company has agreed to indemnify its officers and directors with respect
to  certain  liabilities   including  liabilities  which  may  arise  under  the
Securities Act of 1933, as amended.  Insofar as indemnification  for liabilities
arising under the  Securities  Act may be permitted to  directors,  officers and
controlling persons of the Company pursuant to any charter,  provision,  by-law,
contract,  arrangement,  statute or otherwise, the Company has been advised that
in the opinion of the Securities and Exchange  Commission,  such indemnification
is against public policy as expressed in the  Securities Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the Company of expenses incurred or paid
by a director,  officer,  or controlling person of the Company in the successful
defense of any such action,  suit or  proceeding)  is asserted by such director,
officer or controlling  person of the Company in connection  with the Securities
being  registered,  the Company  will,  unless in the opinion of its counsel the
matter  has  been  settled  by  controlling  precedent,  submit  to a  court  of
appropriate  jurisdiction  the question  whether such  indemnification  by it is
against  public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

Executive Compensation

Summary of Cash and Certain Other Compensation

     The following provides certain information concerning all Plan and Non-Plan
(as  defined in Item 402 (a)(ii) of  Regulation  S-B)  compensation  awarded to,
earned by, paid by the Company  during the years ended March 31, 1996,  1995 and
1994 to each of the named executive officers of the Company.

                           Summary Compensation Table

                               Annual Compensation
                               -------------------


(a)                            (b)          (c)     (d)              (e)


Name and Principal                                                Other Annual
   Position                   Year    Salary($)   Bonus($)(1)    Compensation($)
   --------                   ----    ---------   -----------    ---------------

Richard Brady                 1996     117,230       --            7,979(2)
Chief Executive Officer,      1995     120,000       --           7,829(2)
   President and Director     1994     114,450       --            7,229(2)


Thomas Davidson               1996(3)   79,203       --            5,793(4)
President and Director        1995     120,000       --            8,690(4)
                              1994     120,000       --            8,090(4)

- ----------

                         (footnotes on following page)


                                        7

<PAGE>



(1)  No bonuses were paid during the periods herein stated.

(2)  Includes  an  automobile  allowance  of  $6,600  for  1996,  1995 and 1994,
     respectively, and the payment of life insurance premiums of $1,379, $1,888,
     and $629, for 1996, 1995 and 1994, respectively.

(3)  Mr.  Davidson  resigned  as both the  President  and as a  Director  of the
     Company, effective November 28, 1995. (

(4)  Includes automobile allowance of $4,800, $7,200 and $6,600 for fiscal 1996,
     1995 and 1994, respectively,  and the payment of life insurance premiums of
     $993, $1,489 and $2,090 for 1996, 1995 and 1994, respectively.

- ----------

Employment Agreements

     In May 1993 the Company entered into a three year employment agreement with
Richard Brady, the Chief Executive  Officer and President of the Company,  which
agreement has expired.  Mr. Brady is continuing as Chief  Executive  Officer and
President of the Company and is receiving the same compensation.  The employment
agreement provided for an annual salary of $120,000. In addition, the employment
agreement provided for an automobile  allowance and an annual bonus of 2% of the
earnings of the  Company  before  depreciation,  interest  and taxes  ("EBDIT"),
provided  the Company  earned a minimum  EBDIT of  $750,000  for the fiscal year
ended March 31, 1994 and $900,000 for the fiscal year ended March 31, 1995.  The
Company also pays for $500,000 of life insurance for Mr. Brady.  No bonuses were
earned for either of the years ended March 31, 1996, 1995 or 1994.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     In June 1994, the Company applied to the California  Corporation Department
to change its domicile from  California,  where it was  incorporated in 1973, to
Delaware,  through  a  merger  with a newly  formed  Delaware  corporation  (the
"Delaware  Reorganization").  Each  share  of  outstanding  Common  Stock of the
California  corporation  was  exchanged  for 50 shares  of  Common  Stock of the
Delaware corporation in connection with the Delaware Reorganization.

     In June 1994,  Irwin Lampert and Alan Berkun each acquired 50,000 shares of
the Common Stock for total  consideration of $500 each. For financial  statement
purposes,  these shares were valued at 50% of the November  1994 initial  public
offering price, or $250,000,  as these are unregistered  shares.  The difference
between  the  valuation  and  cash  received,  $249,000,  has  been  charged  to
operations  for the year ended  March 31,  1995.  Also in June  1994,  Lampert &
Lampert was issued 50,000 shares of the Common Stock, in lieu of legal fees.

     On November 9, 1994, the Company redeemed an aggregate of 224,708 shares of
the Series B preferred  stock owned by Messrs.  Davidson  and Brady  aggregating
$224,708, from the proceeds of the Company's initial public offering.


                                        8

<PAGE>



     As of January 10, 1995,  the Series C Preferred  Stock was  converted  into
428,580 shares of Common Stock. During January 1995, effective February 1, 1995,
the Donald Welker Trust gave notice to the Company to put 122,368  shares of its
Series B Preferred  Stock to the Company as well as accrued  dividends  thereon,
aggregating  approximately  $137,000. On April 3, 1995, the Company redeemed the
122,368 shares of Series B Preferred  Stock at the redemption  price of $122,368
and paid dividends on the Series B Preferred Stock aggregating $15,931.

     On October 18, 1995, prior to the Congress  Financing,  the Company entered
into an  Agreement  with  EACC,  pursuant  to which  EACC  agreed to  provide to
Imperial  Bank a letter of credit  terminating  April 16, 1996, in the amount of
$2,000,000.  Pursuant  to which EACC  received  an option to  purchase  $350,000
shares  of Common  Stock at 25% of the  closing  bid price on the date  prior to
exercise.  This option expired  unexercised in April 1996. Upon the consummation
of the  Congress  Financing  the  Imperial  Bank line of credit  was  repaid and
terminated.

     On January 30, 1996,  pursuant to the  requirements  of the Loan  Agreement
with Congress, American Toys, the majority stockholder of the Company, converted
all  $1,400,000  of debt owed by the Company  into  equity.  In exchange for the
debt,  American  Toys  received  from the  Company  one  share  of the  Series D
Preferred  Stock,  with the right to vote to elect 2/3 of the Company's Board of
Directors.   The  conversion  of  debt  into  equity   increased  the  Company's
stockholders'  equity  and  reduces  total  liabilities,  thereby  reducing  the
Company's debt to equity ratio. See "Recent Developments."

     On  February 1, 1996,  the Company  entered  into the Loan  Agreement  with
Congress to replace the Imperial Bank credit line. The Loan  Agreement  provides
the  Company  with a secured  line of credit of up to 60% of the value of all of
its inventory, not to exceed $7,000,000 (the "Congress Financing"). The Congress
Financing is secured by the Company's  assets and a $2,000,000  letter of credit
("L/C") provided by Europe American Capital Corp.  ("EACC") an affiliate of Ilan
Arbel, the Company's Chairman of the Board. Additionally, the Congress Financing
is guaranteed by American Toys and Mr. Jay. See "Recent Developments."

     In connection  with the issuance of the L/C the Company on February 2, 1996
granted to EACC options (i) to purchase up to an  aggregate of 1,250,000  shares
of Common  Stock of a  purchase  price of 25% of the  closing  bid price for the
Common Stock on the last  business  day prior to  exercise,  for a period of six
months  from  issuance  and (ii) to purchase up to an  aggregate  of  20,000,000
shares of the Company's Series E Preferred Stock. The Company's  estimated value
of the  option  described  in (i)  above  is  insignificant,  which  option  was
terminated by EACC in June 1996.  The Company  estimated the value of the option
described in (ii) above to be $234,000 and  recorded  such amount as  additional
paid-in-capital.

     In February  1996,  the Welker  Trust gave notice to the Company to put the
remaining  122,368 shares of its Series B Preferred Stock to the Company as well
as  accrued  dividends  thereon,  aggregating  $9,152.88.  Pursuant  to an  oral
agreement between the Company and the

                                        9

<PAGE>



Welker Trust, the Company redeemed 122,368 shares plus accrued interest thereon,
pursuant to a payment schedule.  The Company paid $43,840.30 to the Welker Trust
on each of March 1, 1996, April 1, 1996 and May 1, 1996.

     On  March  18,  1996,  EACC  loaned  $500,000  to  the  Company  which  was
subordinated to the Congress Financing. In addition, EACC paid for approximately
$28,000 of the costs  incurred to arrange the Congress  Financing,  bringing the
aggregate due to EACC to $528,000 as of March 31, 1996.  Subsequent to March 31,
1996,  the $528,000 debt was converted into equity in the form of 528,000 shares
of Series E Preferred  Stock pursuant to the option received by EACC pursuant to
the  Congress  Financing.  These  shares of  Series E  Preferred  Stock  will be
designated Series E Class I Preferred Stock.

     On June 30, 1996, EACC exercised its option and purchased 334,000 shares of
the Series E  Preferred  Stock for  $334,000.  The shares of Series E  Preferred
Stock purchased will be designated Series E Class I Preferred Stock.


                          I. AMENDMENT OF THE COMPANY'S
                          CERTIFICATE OF INCORPORATION

     The Company's majority stockholder,  American Toys, which owns 2,548,930 or
approximately  66.0% of the  3,863,530  issued  and  outstanding  shares  of the
Company's  Common Stock  outstanding  as of the date hereof,  executed a written
consent authorizing the Company to amend its Certificate of Incorporation to (i)
amend the rights and preferences of the Series D Preferred Stock to provide that
the share shall be  convertible  into 1,157,028  shares of the Company's  Common
Stock and (ii) amend the  Company's  Series E Preferred  Stock to designate  two
separate  classes,  of which 10,000,000 shares shall be designated the "Series E
Class I Preferred Stock",  which shares shall be convertible at any time into 20
shares of the Company's  Common Stock,  and 10,000,000  shares of which shall be
designated  the  "Series  E Class II  Preferred  Stock",  which  shares  will be
convertible at the option of the holder, commencing two (2) years from issuance,
into 20 shares of the  Company's  Common  Stock.  Though the  stockholders  have
approved the  authorization  of the Series E Preferred Stock and the designation
it into two classes,  the  Certificate of  Incorporation,  shall be amended from
time to time to increase the authorized  number of shares as required,  pursuant
to EACC's exercise of its option.

     The conversion price for the Series D Preferred Stock was decided on by the
board of directors  and is based on the average of the closing bid price ($1.21)
for the Company's  Common Stock for a period of approximately 90 days from March
1, 1996 to May 31, 1996. This was done in conjunction with the proposed spin-off
of the Company's shares owned by American Toys.

     Under Section 228 of the General  Corporation Law of the State of Delaware,
any action  requiring  the consent of the  stockholders  at an annual or special
meeting of the  stockholders  of the  Company,  may be taken  without a meeting,
without prior notice and without a vote, if a

                                       10

<PAGE>



consent or  consents  in writing,  setting  forth the action so taken,  shall be
signed by the  holders of  outstanding  stock  having not less than the  minimum
number of votes that would be  necessary  to  authorize or take such action at a
meeting at which all shares  entitled to vote thereon were present and voted and
shall be delivered to the Company.

Authorization of Conversion Provision of Series D Preferred Stock

     The Board of  Directors  has  unanimously  approved a proposal to amend the
Certificate of  Incorporation  such that the Company's  Series D Preferred Stock
shall be convertible  into shares of the Company's  Common Stock. As of July 19,
1996,  there were  3,863,530  shares of Common  Stock  issued  and  outstanding,
150,000  shares  reserved for issuance  under the  Company's  Senior  Management
Incentive Plan and 17,240,000 shares issuable upon the conversion of the 862,000
shares of the Series E Preferred Stock presently outstanding.

     As of July 19, 1996,  American  Toys, the Company's  majority  shareholder,
owns 2,548,930  shares of the Company's Common Stock as well as one share of the
Company's  Series D  Preferred  Stock which was  obtained  by  American  Toys by
converting  $1,400,000  of debt owed by the  Company  into a share of  preferred
stock, with the right to elect 2/3 of the Company's Board of Directors and which
has a liquidation value of $1,400,000.

     American Toys desires to convert its share of Series D Preferred Stock into
shares of the Company's  Common Stock in order to distribute to its stockholders
its total ownership interest in the Company.  The distribution would be termed a
"spin-off" of all of its shares of the Company's Common Stock,  inclusive of the
2,548,930  shares  currently owned and the 1,157,028  shares to be received upon
conversion of the share of Series D Preferred Stock.  Assuming the conversion of
the share of Series D Preferred  Stock into  1,157,028  shares of Common  Stock,
American  Toys  would  own  3,705,959  shares of Common  Stock,  which  shall be
distributed to its  stockholders  at the rate of  approximately  1.49 shares for
each share of common stock of American  Toys owned as of August 15,  1996.  This
estimate  is  based  on the  anticipated  number  of  shares  of  American  Toys
outstanding  on such date,  less certain  shares which shall not be eligible for
the distribution.

Authorization to Amend the Designation of the Series E Preferred Stock to Become
Two Classes

     The Board of  Directors  has  unanimously  approved a proposal to amend the
Company's  Certificate of  Incorporation  to amend the rights and preferences of
the  Company's  Series E Preferred  Stock in order to  establishes  two classes,
whereby  10,000,000  shares  will be  designated  the Series E Class I Preferred
Stock,  which shares  shall be  convertible  at any time and whereby  10,000,000
shares shall be designated the Series E Class II Preferred  Stock,  which shares
will be convertible  commencing  two years from  issuance,  at the option of the
holder.

     The Company is  currently  in need of  additional  capital in order to open
additional stores and to refocus its business operations. EACC has stated to the
Board of Directors that it would

                                       11

<PAGE>



provide  additional  capital by exercising its option to purchase  shares of the
Series E Preferred Stock, only if such shares were immediately  convertible into
shares of Common  Stock.  The Board  agreed to  separate  the Series E Preferred
Stock into two classes,  one of which  permits the  immediate  conversion of the
Series E Preferred  Shares into Common  Stock and the other which  continues  to
require a two year holding  period.  The Company has asked  American  Toys,  the
Company's majority shareholder, and American Toys has agreed to give its written
consent to this proposal so that the Company can obtain the additional financing
needed.  In addition,  all of the shares of Series E Preferred Stock  previously
issued to EACC will be redesignated as Series E Class I Preferred Shares.  There
are no commitments  or agreements  with regards to the exercise of the option by
EACC.

Amendment Proposed by the Board of Directors

     The full text of the Amendment to Certificate of  Incorporation  is annexed
hereto as Exhibit A to this Information Statement.  The following description of
the amendment is qualified in its entirety by reference to Exhibit A.

     The Company's Certificate of Incorporation  currently authorizes thirty-one
million four hundred sixty-nine  thousand four hundred  forty-five  (31,469,445)
shares  consisting of thirty million  (30,000,000)  shares of Common Stock,  par
value $.01 per share and one  million  four  hundred  sixty-nine  thousand  four
hundred  forty-five  (1,469,445)  shares of preferred  stock, par value $.01 per
share,  of which 469,444 have been  designated  the Series B Preferred  Stock, 1
share of which has been designated the Series D Preferred  Stock,  and 1,000,000
shares of which have been designated the Series E Preferred Stock.

     The one share of Series D Preferred  Stock is  currently  not  convertible,
however,  it has a liquidation  value of  $1,400,000.  As of July 19, 1996,  the
Company has outstanding 3,863,530 shares of Common Stock.

     The proposed  amendment  would amend the  Certificate of  Incorporation  to
authorize  42,000,001  shares,  consisting of 40,000,000 shares of Common Stock,
one share of the Series D Preferred  Stock and 2,000,000  shares of the Series E
Preferred  Stock, of which 1,900,000 shares shall be the Series E Class I shares
and  100,000  shares  shall be the  Series  E Class II shares.  Pursuant  to the
Company's May 3, 1996 annual meeting,  the stockholders  authorized an amendment
to the Company's Certificate of Incorporation to authorize 410,000,000 shares of
Common Stock, one share of the Series D Preferred Stock and 20,000,000 shares of
the  Series E  Preferred  Stock.  The board has  decided  only to  increase  the
authorized  shares of the  Company's  securities  as needed,  pursuant to EACC's
desire to exercise its option. Therefore, the enclosed amendment only reflects a
portion of the shares which have been  previously  authorized  by the  Company's
stockholders.  See the Company's annual report of Form 10-KSB for the year ended
March 31, 1996 enclosed herewith.



                                       12

<PAGE>



Consequences of the Amendment

     Stockholders  should note that  certain  disadvantages  may result from the
adoption  of  the  amendment.  Such  disadvantages  may  include  a  significant
reduction  in their  interest in the Company with respect to earnings per share,
voting, liquidation, value and book and market value per share if the additional
authorized  shares of Common Stock are issued  pursuant to the conversion of the
share of the  Series D  Preferred  Stock  and/or  shares of the Series E Class I
Preferred  Stock.  Based upon the  potentially  large number of shares of Common
Stock  issuable upon the conversion of such shares,  stockholders  may find that
the market  liquidity of their shares may decrease  significantly,  in the event
such  shares are brought to market.  Additionally,  the price per share upon the
conversion  of the  Series  E  Preferred  Stock  is $.05  per  share,  which  is
significantly  below the current  quoted bid price for such  shares.  Therefore,
there would be a  depressive  effect on the market if such shares are  converted
and brought to market.


                              FINANCIAL INFORMATION

     A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-KSB FOR THE FISCAL YEAR
ENDED MARCH 31, 1996 FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION  WILL BE
FURNISHED WITHOUT THE ACCOMPANYING  EXHIBITS TO STOCKHOLDERS WITHOUT CHARGE UPON
WRITTEN  REQUEST  THEREFOR SENT TO ANGELA  BURNETT,  SECRETARY,  PLAY CO. TOYS &
ENTERTAINMENT  CORP., 550 RANCHEROS DRIVE, SAN MARCOS,  CALIFORNIA  92069.  EACH
SUCH REQUEST MUST SET FORTH A GOOD FAITH REPRESENTATION THAT AS OF JUNE 21, 1996
THE PERSON MAKING THE REQUEST WAS THE  BENEFICIAL  OWNER OF COMMON SHARES OF THE
COMPANY ENTITLED TO VOTE AT THE SPECIAL MEETING OF STOCKHOLDERS.


                                             By Order of the Board of Directors,


                                             Angela Burnett
                                             Secretary

July 19, 1996

                                       13





EXHIBIT A

                            CERTIFICATE OF AMENDMENT

                                     OF THE

                          CERTIFICATE OF INCORPORATION

                                       OF

                      PLAY CO. TOYS & ENTERTAINMENT CORP.

     Under Section 242 of the Delaware Corporation Law:

     The   undersigned,   for  the  purpose  of  amending  the  Certificate   of
Incorporation  of Play Co. Toys & Entertainment  Corp.,  does hereby certify and
set forth:

     FIRST:

     The name of the Corporation is

                           PLAY CO. TOYS & ENTERTAINMENT CORP.

     SECOND:

     The  Certificate of  Incorporation  was filed by the Department of State on
June 15, 1994.

     THIRD:

     The  amendment  to the  Certificate  of  Incorporation  of the  Corporation
effected  by this  Certificate  of  Amendment  is to (i)  amend the  rights  and
preferences of the Series D Preferred  Stock to include a conversion  provision,
whereby  the  share of  Series D  Preferred  Stock  shall  be  convertible  into
1,157,028 shares of the  Corporation's  Common Stock, (ii) amend the designation
of the Series E Preferred  Stock to  designate  two separate  classes,  of which
1,900,000  shares shall be designated the "Series E Class I Preferred Stock" and
100,000 shall be designated as the "Series E Class II Preferred Stock" and (iii)
to increase the number of authorized  shares of Common Stock from  30,000,000 to
40,000,000.  The Certificate of Incorporation of this Corporation are amended by
changing  "Article  FOURTH",  so that,  as amended,  said Article  shall read as
follows:

     "FOURTH

     A. Authorized  Capital Stock.  The total number of shares of all classes of
capital stock which this Corporation  shall have authority to issue is FORTY-TWO
MILLION ONE (42,000,0001) shares consisting of FORTY MILLION (40,000,000) shares
of Common Stock, par value $.01 per share (hereinafter, the "Common Stock"), and
TWO MILLION ONE


<PAGE>


(2,000,001)  shares of preferred stock,  par value $.01 per share  (hereinafter,
the  "Preferred  Stock"),  of which 1 share has been  designated,  the "Series D
Preferred Stock", the relative rights,  preferences and limitations of which are
as set forth in  sub-paragraph  (B) of this Article FOURTH and 2,000,000  shares
have been designated,  "Series E Preferred Stock",  to be issued in classes,  of
which  1,900,000  shall be designated as the "Series E Class I Preferred  Stock"
and  100,000  shares as the  "Series E Class II Preferred Stock",  the  relative
rights,  preferences and limitations of which are as set forth in  sub-paragraph
(C) of this Article FOURTH.

     B. Series D Preferred Stock.

          (i)  Designation.  The designation of this series of Preferred  Stock,
     par value $.01 per share, shall be the "Series D Preferred Stock."

          (ii)  Rank.  The  Series D  Preferred  Stock  shall,  with  respect to
     dividend rights and rights on liquidation, winding up and dissolution, rank
     (a)  junior  to the  Series E  Preferred  Stock  and any  other  series  of
     Preferred  Stock  established by the Board of Directors and, if required by
     Section vii, approved by the affirmative vote of the holder of the share of
     the Series D Preferred Stock, the terms of which shall specifically provide
     that such Series shall rank prior to the Series D Preferred Stock (any such
     other  securities  are  referred  to  herein  collectively  as the  "Senior
     Securities"), (b) on a parity with any other series of the Series Preferred
     Stock  established  by the Board of  Directors,  the  terms of which  shall
     specifically  provide  that such  series  shall  rank on a parity  with the
     Series D Preferred  Stock (the Series D Preferred  Stock and any such other
     securities are referred to herein collectively as the "Parity Securities"),
     and (c) prior to any other equity securities of the Corporation,  including
     the Common Stock of the Corporation  (all of such equity  securities of the
     Corporation to which the Series D ranks prior,  including the Common Stock,
     are referred to herein collectively as the "Junior Securities").

          (iii) Dividends.

               (a) The Holder of the share of Series D Preferred  Stock shall be
          entitled to receive,  when and as declared by the Board of  Directors,
          out  of  funds  legally   available  for  the  payment  of  dividends,
          cumulative dividends at the annual rate of 7%. The dividend is payable
          within  90  days of each  year  anniversary  thereof  (the  "Series  D
          Dividend  Payment  Date"),  in  preference  to dividends on the Junior
          Securities. Such dividend shall be paid to the holder of record at the
          close of business on the date ten business  days prior to the Series D
          Dividend Payment Dates, which dividend may be paid in cash or kind, at
          the discretion of the  Corporation.  Each of such  dividends  shall be
          fully  cumulative and shall accrue (whether or not declared),  without
          interest, from the date such dividends are payable as herein provided.

               (b) If at any time the Corporation  shall have failed to pay full
          dividends  which have accrued  (whether or not declared) on any Senior
          Securities, no dividend shall be declared by the Board of Directors or
          paid or set apart for payment by the  Corporation  on the share of the
          Series D Preferred Stock or any other Parity Securities unless,  prior
          to or concurrently with such declaration, payment or setting apart for
          payment, all accrued and unpaid dividends on all outstanding shares of
          Senior Securities shall have been or be declared and paid

                                        2

<PAGE>



          or set apart for payment,  without  interest.  No  dividends  shall be
          declared  or paid or set apart  for  payment  on any  Parity or Junior
          securities for any period unless full  cumulative  dividends have been
          or  contemporaneously  are  declared  and paid or  declared  and a sum
          sufficient  for the payment  thereof set apart for such payment on the
          Series D Preferred Stock for all dividend payment periods  terminating
          on or prior to the date of payment of such full cumulative  dividends.
          If any dividends are not paid in full, as aforesaid, upon the share of
          the Series D  Preferred  Stock and any other  Parity  Securities,  all
          dividends  declared upon the share of the Series D Preferred Stock and
          any other  Parity  Securities  shall be declared  pro rate so that the
          amount of dividends  declared on the share of Series D Preferred Stock
          and such other Parity Securities shall in all cases bear to each other
          the same  ratio  that  accrued  dividends  per  share on the  Series D
          Preferred  Stock and such other Parity  securities bear to each other.
          No interest, or sum of money in lieu of interest,  shall be payable in
          respect of any dividend  payment or payments on the Series D Preferred
          Stock or any other Parity Securities which may be in arrears.

               (c) The Holder of the share of the Series D Preferred Stock shall
          be  entitled  to  receive  the  dividends  provided  for in  paragraph
          (iii)(a)  hereof in  preference  to and in priority over any dividends
          upon any of the Junior Securities.

               (d) Subject to the foregoing provisions of this Section (iii) the
          Board of Directors  may declare,  and the  Corporation  may pay or set
          apart for payment,  dividends  and other  distributions  on any of the
          Junior  Securities,  and may purchase or  otherwise  redeem any of the
          Junior  Securities,  and may purchase or  otherwise  redeem any of the
          Junior Securities or any warrants,  rights or options  exercisable for
          or convertible  into any of the Junior  Securities,  and the Holder of
          the share of the Series D  Preferred  Stock  shall not be  entitled to
          share therein.

     (iv) Liquidation Preference.

               (a) In the event of any  voluntary  or  involuntary  liquidation,
          dissolution  or winding  up of the  affairs  of the  Corporation,  the
          Holder of the share of Series D Preferred Stock then outstanding shall
          be entitled to be paid out of the assets of the Corporation  available
          for  distribution  to its  stockholders  an  amount  in cash  equal to
          $1,400,000 for the share outstanding, before any payment shall be made
          or any assets of the  Corporation  available for  distribution  to its
          stockholders  an  amount  in cash  equal to  $1,400,000  for the share
          outstanding,   before  any  payment   shall  be  made  or  any  assets
          distributed to the holders of any of the Junior Securities,  provided,
          however,  that  the  Holder  of the  outstanding  share  of  Series  D
          Preferred  Stock  shall not be entitled  to receive  such  liquidation
          payment until the liquidation  payments on all  outstanding  shares of
          Senior Securities, if any, shall have been paid in full. If the assets
          of the  Corporation  are not sufficient to pay in full the liquidation
          payments payable to the Holder of the outstanding  share of the Series
          D Preferred Stock or any other Parity Securities,  then the holders of
          all such shares shall share ratably in such  distribution of assets in
          accordance with the amount which would be payable on such distribution
          if the amounts to which the Holder of the

                                        3

<PAGE>



          outstanding  share of  Series D  Preferred  Stock and the  holders  of
          outstanding  shares of such other Parity  Securities are entitled were
          paid in full.

               (b) For the purpose of this Article FOURTH, neither the voluntary
          sale,  conveyance,  lease,  exchange or transfer (for cash,  shares of
          stock,  securities or their consideration) of all or substantially all
          the  property or assets of the  corporation  or the  consolidation  or
          merger of the Corporation with one or more other corporations shall be
          deemed to be a liquidation,  dissolution  or winding up,  voluntary or
          involuntary,  unless such voluntary sale, conveyance,  lease, exchange
          or transfer shall be in connection with a dissolution or winding up of
          the business of the Corporation.

          (v)  Redemption.  The  share  of  Series  D  Preferred  Stock  is  not
     redeemable by the Corporation.

          (vi) Conversion.

               (a) Subject to and upon  compliance  with the  provisions of this
          Section  (vi),  the  Holder of the share of Series D  Preferred  Stock
          shall have the right, at such Holder's option, at any time, to convert
          such share into 1,157,028  shares of the  Corporation's  Common Stock.
          The shares issued  pursuant to the conversion  shall be fully paid and
          non-assessable shares of Common Stock of the Corporation.

               (b)(i) In order to exercise the conversion privilege,  the Holder
          of  the  share  of  Series  D  Preferred  Stock  shall  surrender  the
          certificate  representing  such  share at the  office of the  transfer
          agent for the Series D Preferred Stock,  appointed for such purpose by
          the Corporation, with the Notice of Election to Convert on the back of
          said  certificate  completed  and signed.  Unless the shares of Common
          Stock  issuable  on  conversion  are to be  issued in the same name in
          which such share of Series D Preferred Stock is registered,  the share
          surrendered  for  conversion  shall be  accompanied  by instruments of
          transfer,  in form  satisfactory to the Corporation,  duly executed by
          the Holder or such  Holder's  duly  authorized  attorney and an amount
          sufficient to pay any transfer or similar tax.

                    (ii) As promptly as  practicable  after the Surrender of the
               certificate  for  the  share  of  Series  D  Preferred  Stock  as
               aforesaid,  the Corporation shall issue and shall deliver at such
               office to such holder,  or on his written order, a certificate or
               certificates  for the  number  of full  shares  of  Common  Stock
               issuable upon the conversion of such share in accordance with the
               provisions of this Section (vi).

                    (iii) The  conversion  shall be deemed to have been effected
               immediately  prior to the close of  business on the date on which
               the  certificate  for the share of Series D Preferred Stock shall
               have been surrendered and such notice received by the Corporation
               as  aforesaid,  and the  person or persons in whose name or names
               any certificate or certificates  for shares of Common Stock shall
               be issuable upon such  conversion  shall be deemed to have become
               the holder or holders of record of the shares represented thereby
               at such 

                                       4


<PAGE>



               time on  such  date,  unless  the  stock  transfer  books  of the
               Corporation  shall be closed on that  date,  in which  event such
               person or persons  shall be deemed to have  become such holder or
               holders of record at the close of business on the next succeeding
               day on which such stock  transfer books are open, and such notice
               received by the Corporation. All shares of Common Stock delivered
               upon  conversion  of the  Series  D  Preferred  Stock  will  upon
               delivery  be  duly  and   validly   issued  and  fully  paid  and
               non-assessable,  free of all liens and charges and not subject to
               any preemptive rights.

               (c) The  Corporation  covenants that it will at all times reserve
          and keep available,  free from preemptive rights, out of the aggregate
          of its  authorized  but unissued  shares of Common Stock or its issued
          shares of Common stock held in its treasury, or both, for the purposes
          of effecting the conversion of the Series D Preferred  Stock, the full
          number of shares of Common Stock  deliverable  upon the  conversion of
          the  outstanding  share of Series D  Preferred  Stock not  theretofore
          converted.  For purposes of this  subsection (c), the number of shares
          of Common Stock which shall be deliverable  upon the conversion of the
          outstanding share of Series D Preferred Stock shall be 1,157,028 .

          (vii) Voting Rights.

               (a) The Holder of the  Series D  Preferred  Stock  shall have the
          right to vote at all meetings of the  stockholders of the Corporation,
          or consent in writing in lieu of voting, or otherwise,  solely for the
          election of the Corporation's Board of Directors.

               (b) At such  times as the shares of Series D  Preferred  Stock is
          outstanding,  the Board of  Directors  shall be  comprised of such odd
          number of  Directors as shall be fixed by the Board of Directors or as
          stated in the Corporation's  Certificate  of  Incorporation;  provided
          however,  that such number of  Directors  shall not be less than three
          (3).

               (c) The Holder of the share of Series D Preferred  Stock,  voting
          as a separate  class  shall have the sole right to vote for or consent
          in  writing  in lieu of  voting,  and  elect  two-thirds  (2/3) of the
          Directors  of the  Corporation,  who  shall be known as the  Preferred
          Directors, and to remove any Preferred Directors with or without cause
          at any time and to fill all vacancies of Preferred Directors.

               (d) So long as any  shares of the  Series D  Preferred  Stock are
          outstanding, the Corporation will not, without the affirmative vote or
          consent  of the  holders  of at least a  majority  of the  outstanding
          shares of the Series D Preferred Stock,  voting as a class, to vote to
          amend the  Corporation's  Certificate of Incorporation to (i) increase
          or decrease the aggregate number of authorized  shares of the Series D
          Preferred Stock, (ii) increase or decrease the par value of the Series
          D Preferred Stock or (iii) alter the preferences,  powers or rights of
          the Series D Preferred Stock so as to affect them adversely.


                                        5

<PAGE>



     C. Series E Preferred Stock.

          (i)  Designation.  The designation of this series of Preferred  Stock,
     par value $.01 per share,  shall be the "Series E Preferred  Stock",  which
     shall be issued in  classes,  the  "Series E Class I  Preferred  Stock (the
     "Series  E Class I" ) and the  "Series  E Class  II  Preferred  Stock  (the
     "Series E Class  II").  The  number of shares of Series E  Preferred  Stock
     authorized  hereby shall be an aggregate  of  2,000,000  shares,  1,900,000
     designated as Series E Class I and 100,000 designated as Series E Class II.

          (ii)  Rank.  The  Series D  Preferred  Stock  shall,  with  respect to
     dividend rights and rights on liquidation, winding up and dissolution, rank
     (a)  junior  to any other  Senior  Securities  established  by the Board of
     Directors and, if required by Section vii, approved by the affirmative vote
     of the holders of a majority of the shares of the Series E Preferred Stock,
     the terms of which shall  specifically  provide that such series shall rank
     prior to the  Series E  Preferred  Stock,  (b) on a parity  with any  other
     Parity Securities established by the Board of Directors, the terms of which
     shall specifically provide that such series shall rank on a parity with the
     Series E Preferred Stock, and (c) prior to the Series D Preferred Stock and
     any other Junior Securities of the Corporation.

          (iii) Dividends.

               (a) The  holders of the shares of the  Series E  Preferred  Stock
          shall be  entitled  to  receive,  when and as declared by the Board of
          Directors,   out  of  funds  legally  available  for  the  payment  of
          dividends,  cumulative  dividends at $1.00 per share.  The dividend is
          payable within 90 days of each year anniversary thereof (the "Series E
          Dividend  Payment  Date"),  in  preference  to dividends on the Junior
          Securities. Such dividend shall be paid to the holder of record at the
          close of business on the date ten business  days prior to the Series E
          Dividend Payment Dates, which dividend may be paid in cash or kind, at
          the discretion of the  Corporation.  Each of such  dividends  shall be
          fully  cumulative and shall accrue (whether or not declared),  without
          interest, from the date such dividends are payable as herein provided.

               (b) If at any time the Corporation  shall have failed to pay full
          dividends  which have accrued  (whether or not declared) on any Senior
          Securities, no dividend shall be declared by the Board of Directors or
          paid or set apart for payment by the  Corporation on the shares of the
          Series E Preferred Stock or any other Parity Securities unless,  prior
          to or concurrently with such declaration, payment or setting apart for
          payment, all accrued and unpaid dividends on all outstanding shares of
          Senior  Securities  shall  have been or are  declared  and paid or set
          apart for payment, without interest. No dividends shall be declared or
          paid or set apart for payment on any Parity or Junior  securities  for
          any   period   unless   full   cumulative   dividends   have  been  or
          contemporaneously  are  declared  and  paid  or  declared  and  a  sum
          sufficient  for the payment  thereof set apart for such payment on the
          Series E Preferred Stock for all dividend payment periods  terminating
          on or prior to the date of payment of such full cumulative  dividends.
          If any dividends  are not paid in full, as aforesaid,  upon the shares
          of the Series E Preferred Stock and any other Parity  Securities shall
          be declared pro rata so that the amount of

                                        6

<PAGE>



          dividends  declared per share on the Series E Preferred Stock and such
          other Parity Securities shall in all cases bear to each other the same
          ratio that accrued dividends per share on the Series E Preferred Stock
          and such other Parity  securities bear to each other. No interest,  or
          sum of money in lieu of  interest,  shall be payable in respect of any
          dividend  payment or payments  on the Series E Preferred  Stock or any
          other Parity Securities which may be in arrears.

               (c) Holders of the shares of the Series E  Preferred  Stock shall
          be  entitled  to  receive  the  dividends  provided  for in  paragraph
          (iii)(a)  hereof in  preference  to and in priority over any dividends
          upon the Series D Preferred Stock and any other Junior Securities.

               (d) Subject to the foregoing provisions of this Section (iii) the
          Board of Directors  may declare,  and the  Corporation  may pay or set
          apart for payment,  dividends  and other  distributions  on any of the
          Junior  Securities,  and may purchase or  otherwise  redeem any of the
          Junior Securities or any warrants,  rights or options  exercisable for
          or convertible into any of the Junior  Securities,  and the holders of
          shares of the Series E Preferred  Stock shall not be entitled to share
          therein.

          (iv) Liquidation Preference.

               (a) In the event of any  voluntary  or  involuntary  liquidation,
          dissolution  or winding  up of the  affairs  of the  Corporation,  the
          holders of shares of Series E Preferred Stock then  outstanding  shall
          be entitled to be paid out of the assets of the Corporation  available
          for  distribution to its stockholders an amount in cash equal to $1.00
          per share for each share outstanding, before any payment shall be made
          or any  assets  distributed  to  the  holders  of  any  of the  Junior
          Securities,  provided,  however,  that the  holder of the  outstanding
          shares  of the  Series E  Preferred  Stock  shall not be  entitled  to
          receive such liquidation payment until the liquidation payments on all
          outstanding shares of Senior Securities,  if any, shall have been paid
          in full. If the assets of the Corporation are not sufficient to pay in
          full  the  liquidation   payments   payable  to  the  holders  of  the
          outstanding shares of the Series E Preferred Stock or any other Parity
          Securities, then the holders of all such shares shall share ratably in
          such  distribution of assets in accordance with the amount which would
          be payable on such distribution if the amounts to which the holders of
          the outstanding  shares of Series E Preferred Stock and the holders of
          outstanding  shares of such other Parity  Securities are entitled were
          paid in full.

               (b)  For  the  purposes  of  this  Article  FOURTH,  neither  the
          voluntary  sale,  conveyance,  lease,  exchange or transfer (for cash,
          shares  of  stock,  securities  or  their  consideration)  of  all  or
          substantially  all the  property or assets of the  Corporation  or the
          consolidation  or merger  of the  Corporation  with one or more  other
          corporations  shall be  deemed  to be a  liquidation,  dissolution  or
          winding up,  voluntary or  involuntary,  unless such  voluntary  sale,
          conveyance,  lease, exchange or transfer shall be in connection with a
          dissolution or winding up of the business of the Corporation.

          (v)  Redemption.  The  shares  of  Series  E  Preferred  Stock  is not
     redeemable by the Corporation.

                                        7

<PAGE>



          (vi) Conversion.

               (a) Subject to and upon  compliance  with the  provisions of this
          Section  (vi),  the  holder  of a share of  Series E  Preferred  Stock
          designated  as Class I Series E Preferred  Stock shall have the right,
          at such holder's  option,  terminating  five years from  issuance,  to
          convert  such share into 20 fully  paid and  non-assessable  shares of
          Common Stock of the Corporation. A holder of a share of Series E Class
          I shall have the right,  at such holder's option to convert such share
          immediately  upon  issuance.  A holder of the  Series E Class II shall
          have the right to convert such share, at such holder's option,  at any
          time commencing two years from issuance.

               (b) The holders of shares of the Series E Preferred  Stock at the
          close of  business  on a  Series  E  Dividend  Payment  Date  shall be
          entitled  to  receive  the  dividend  payable  on such  shares  on the
          corresponding  Series  E  Dividend  Date  withholding  the  conversion
          thereof or the Corporation's default in payment of the dividend due on
          such Series E Dividend  Payment  Date  (except  that holders of shares
          called for  redemption  on a redemption  date between such record date
          and the  Series E  Dividend  Payment  Date  shall not be  entitled  to
          receive such dividend on such dividend payment date). However,  shares
          of Series E Preferred  Stock  surrendered  for  conversion  during the
          period between the close of business on any Series E Dividend  Payment
          Date  and the  opening  of  business  on the  corresponding  Series  E
          Dividend  Payment  Date  (except  shares  called for  redemption  on a
          redemption  date during such period) must be accompanied by payment of
          an amount equal to the dividend  payable on such shares on such Series
          E  Dividend  Payment  Date.  A holder of shares of Series E  Preferred
          Stock on a Series E Dividend  Payment  Date who (or whose  transferee)
          surrenders  any of such  shares for  conversion  into shares of Common
          Stock on a Series E Dividend  Payment  Date will  receive the dividend
          payable by the  Corporation on such shares of Series E Preferred Stock
          on such date,  and the converting  holder need not include  payment in
          the  amount  of such  dividend  upon  surrender  of shares of Series E
          Preferred  Stock for  conversion.  Exchange  as  provided  above,  the
          Corporation  shall make no payment or allowance for unpaid  dividends,
          whether or not in arrears, on converted shares or for dividends on the
          shares of Common Stock issued upon such conversion.

               (c) (i) In  order  to  exercise  the  conversion  privilege,  the
          holders  of each  share of Series E  Preferred  Stock to be  converted
          shall surrender the certificate  representing such share at the office
          of the transfer agent for the Series E Preferred Stock,  appointed for
          such  purpose  by the  Corporation,  with the  Notice of  Election  to
          Convert on the back of said certificate  completed and signed.  Unless
          the shares of Common Stock  issuable on conversion are to be issued in
          the same  name in which  such  share of  Series E  Preferred  Stock is
          registered, each share surrendered for conversion shall be accompanied
          by instruments of transfer,  in form  satisfactory to the Corporation,
          duly executed by the holder of such holder's duly authorized  attorney
          and an amount sufficient to pay any transfer or similar tax.


                                        8

<PAGE>



                    (ii) As promptly as  practicable  after the surrender of the
               certificates for shares of Series E Preferred Stock as aforesaid,
               the  Corporation  shall issue and shall deliver at such office to
               such  holder,   or  on  his  written   order,  a  certificate  or
               certificates  for the  number  of full  shares  of  Common  Stock
               issuable upon the  conversion  of such shares in accordance  with
               the provisions of this Section (iv).

                    (iii) Each conversion  shall be deemed to have been effected
               immediately  prior to the close of  business on the date on which
               the  certificates  for shares of Series E  Preferred  Stock shall
               have been surrendered and such notice received by the Corporation
               as  aforesaid,  and the  person or persons in whose name or names
               any certificate or certificates  for shares of Common Stock shall
               be issuable upon such  conversion  shall be deemed to have become
               the holder or holders of record of the shares represented thereby
               at such time on such date, unless the stock transfer books of the
               Corporation  shall be closed on that  date,  in which  event such
               person or persons  shall be deemed to have  become such holder or
               holders of record at the close of business on the next succeeding
               day on which such stock  transfer books are open, and such notice
               received by the Corporation. All shares of Common Stock delivered
               upon  conversion  of the  Series  E  Preferred  Stock  will  upon
               delivery  be  duly  and   validly   issued  and  fully  paid  and
               non-assessable,  free of all liens and charges and not subject to
               any preemptive rights.

               (d) The  Corporation  covenants that it will at all times reserve
          and keep available,  free from preemptive rights, out of the aggregate
          of its  authorized  but unissued  shares of Common Stock or its issued
          shares of Common stock held in its treasury, or both, for the purposes
          of effecting  conversions  of the Series E Preferred  Stock,  the full
          number of shares of Common Stock  deliverable  upon the  conversion of
          all  outstanding  shares of Series E Preferred  Stock not  theretofore
          converted.  For purposes of this  subsection (d), the number of shares
          of Common Stock which shall be deliverable  upon the conversion of all
          outstanding shares of Series E Preferred Stock shall be computed as if
          at the time of computation of all such outstanding  share were held by
          a single holder.

          (vii) Voting  Rights.  The holders of record of shares of the Series E
     Preferred  Stock  shall not be  entitled  to any  voting  rights  except as
     hereinafter  provided in this Section (vii)(a) or as otherwise  provided by
     law.

               (a) So long as any  shares of the  Series D  Preferred  Stock are
          outstanding, the Corporation will not, without the affirmative vote or
          consent  of the  holders  of at least a  majority  of the  outstanding
          shares of the Series D Preferred Stock,  voting as a class, to vote to
          amend the  Corporation's  Certificate of Incorporation to (i) increase
          or decrease the aggregate number of authorized  shares of the Series D
          Preferred Stock, (ii) increase or decrease the par value of the Series
          D Preferred Stock or (iii) alter the preferences,  powers or rights of
          the Series D Preferred Stock so as to affect them adversely.

               (b) In  exercising  the voting  rights set forth in this  Section
          vii,  each share of Class A  Preferred  Stock  shall have one vote per
          share.

                                        9

<PAGE>



     D. Common Stock.

          (i) Dividends.  Subject to the dividend and liquidation  rights of the
     Series D Preferred Stock and the Series E Preferred  stock,  the holders of
     Common Stock shall be entitled to share equally all dividends  declared and
     paid by the Corporation.

          (ii)  Voting.  The  holders of record of Common  Stock  shall have one
     vote, on all matters upon which  stockholders  of the Corporation may vote,
     for each share of the Common Stock held by them.

          (iii) Dissolution,  Liquidation, Etc. In the event of the dissolution,
     liquidation or winding up of the affairs of the Corporation,  after payment
     or  provision  for  payment  of the  debts  and  other  liabilities  of the
     Corporation  and after the payment to the holders of the Preferred Stock as
     provided for in this Certificate of Incorporation,  the remaining assets of
     the Corporation shall be distributed to the holders of Common Stock."

     FIFTH:

     The amendment to the Articles of Incorporation of the Corporation set forth
above was adopted by written consent of the Corporation's  majority  shareholder
on the 20th day of June, 1996.

     IN WITNESS  WHEREOF,  the  undersigned  President of this  Corporation  has
executed this Certificate of Amendment on this ____ day of August, 1996.

                                    PLAY CO. TOYS & ENTERTAINMENT CORP.



                                    --------------------------------
                                    Richard Brady, President



                                    --------------------------------
                                    Angela Burnett, Secretary




                                       10



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