PLAY CO TOYS & ENTERTAINMENT CORP
PRE 14A, 1997-05-22
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                              San Marcos, CA 92069

                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
                           To Be Held on June 30, 1997

To the Shareholders of
 PLAY CO. TOYS & ENTERTAINMENT CORP.

         NOTICE IS HEREBY GIVEN that a Special  Meetings of Shareholders of PLAY
CO. TOYS & ENTERTAINMENT  CORP. (the  "Corporation") will be held at the offices
of Klarman & Associates,  14 East 60th Street,  New York,  New York, on June 30,
1997 at 11:00 a.m. New York time, for the following purposes:

     1. To vote on the proposal to reverse-spilt the  Corporation's  outstanding
shares on a 1 for 3 basis.

     2.  To  vote  on  a  proposal  to  amend  the  Company's   Certificate   of
Incorporation  to amend the rights  and  preferences  of the Series E  Preferred
Stock to (i) eliminate the Series E Class I Preferred  Stock (ii)  eliminate the
dividend and (iii) change the conversion ratio from 20 to 1 to 6 to 1.

     3. To vote on a proposal to  authorized  the  issuance  of up to  1,000,000
shares of the  Company's  Series E Class II  Preferred  Stock by the Company for
sale in an initial public offering.

     4.To  transact  such other  business as may properly be brought  before the
meeting or an adjournment thereof.

         The close of  business on May 5, 1997 has been fixed as the record date
for the determination of shareholders entitled to notice of, and to vote at, the
meeting and any adjournment thereof.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend, please complete, date and sign the accompanying proxy and return
it promptly in the enclosed  envelope to assure that your shares are represented
at the meeting.  If you do attend,  you may revoke any prior proxy and vote your
shares in person if you wish to do so.  Any prior  proxy will  automatically  be
revoked if you execute the accompanying  proxy or if you notify the Secretary of
the Corporation, in writing, prior to the Special Meeting of Shareholders.

                                              By order of the Board of Directors

                                                       Angela Burnett, Secretary
Dated: June 6, 1997

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE AND SIGN
THE  ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.


<PAGE>







                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                              San Marcos, CA 92069


                                 PROXY STATEMENT

                                       FOR

                         Special Meeting of Stockholders
                           To Be Held on June 30, 1997



          This  proxy  statement  and the  accompanying  form of proxy have been
mailed on June 6, 1997 to the  stockholders of record on May 5, 1997 of Play Co.
Toys &  Entertainment  Corp.,  a Delaware  corporation  (the  "Corporation")  in
connection  with the  solicitation  of proxies by the Board of  Directors of the
Corporation  for use at the  Special  Meeting to be held on June 30, 1997 and at
any adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     Shares of the  Corporation's  common  stock,  par value $.01 per share (the
"Common Stock") represented by an effective proxy in the accompanying form will,
unless  contrary  instructions  are specified in the proxy, be voted FOR (i) the
proposal to  reverse-spilt  the  Corporation's  outstanding  shares on a 1 for 3
basis  (ii) to  vote  on a  proposal  to  amend  the  Company's  Certificate  of
Incorporation  to amend the rights  and  preferences  of the Series E  Preferred
Stock  to (a)  eliminate  the  dividend,  (b)  eliminated  the  Series E Class I
Preferred  Stock and (c)  change  the  conversion  ratio on the shares of Series
Preferred  Stock  from 20 to 1, to 6 to 1 and  (iii)  to vote on a  proposal  to
authorize the issuance of up to 1,000,000 shares of the Company's Series E Class
II Preferred Stock by the Company for sale in an initial public offering.

     Any such proxy may be revoked at any time before it is voted. A stockholder
may revoke this proxy by notifying  the Secretary of the  Corporation  either in
writing  prior to the Special  Meeting or in person at the Special  Meeting,  by
submitting  a proxy  bearing a later date or by voting in person at the  Special
Meeting.  An  affirmative  vote of a  plurality  of the shares of Common  Stock,
present in person or represented by proxy,  at the Special  Meeting and entitled
to vote thereon is required to elect the Directors. A stockholder voting through
a proxy who abstains  with respect to the election of Directors is considered to
be present and entitled to vote on the election of directors at the meeting, and
is in effect a negative  vote,  but a stockholder  (including a broker) who does
not give  authority to a proxy to vote,  or withholds  authority to vote, on the
election of Directors  shall not be  considered  present and entitled to vote on
the election of  Directors.  A stockholder  voting  through a proxy who abstains
with  respect to  approval  of any other  matter to come  before the  meeting is
considered  to be present and entitled to vote on that matter and is in effect a
negative  vote,  but a  stockholder  (including  a  broker)  who  does  not give
authority to a proxy to vote, or withholds authority to vote, on any such matter
shall not be considered present and entitled to vote thereon.



<PAGE>



     The  Corporation  will bear the cost of the  solicitation of proxies by the
Board of Directors. The Board of Directors may use the services of its Executive
Officers and certain  Directors to solicit  proxies from  stockholders in person
and by mail, telegram and telephone. Arrangements may also be made with brokers,
fiduciaries,  custodians,  and nominees to send proxies,  proxy  statements  and
other  material to the  beneficial  owners of the Common Stock held of record by
such  persons,   and  the   Corporation   may  reimburse   them  for  reasonable
out-of-pocket expenses incurred by them in so doing.

     The Corporation's quarterly report on Form 10-QSB for the nine months ended
December  31,  1996 is annexed to this Proxy  Statement.  The  Company's  annual
report for the fiscal year ended March 31,  1996,  including  audited  financial
statements will be mailed separately to stockholders upon the completion of such
report.

     The  principal  executive  offices of the  Corporation  are  located at 550
Rancheros  Drive,  San Marcos,  CA 92069 the  Corporation's  telephone number is
(619) 471-4505.

                               RECENT DEVELOPMENTS

     On January 16, 1997 Play Co. Toys &  Entertainment  Corp.  (the  "Company")
announced  the  acquisition  of   substantially   all  of  the  assets  of  Toys
International,   Inc.  ("Toys").  The  acquisition  in  principal  included  the
assignment  to the Company of the three store leases held by Toys and all of its
inventory.  The funding for the purchase of the stores was received  through the
exercise by Europe  American  Capital  Corp.  ("EACC") of its option to purchase
shares of the Company's  Series E Class I Preferred  Stock. The funding required
was  approximately  $1,200,000  whereby  the  Company  issued  an  aggregate  of
1,200,000 shares of its Series E Preferred Stock to EACC and its assigns.

     In April  1997,  EACC  issued an  additional  letter of credit to  Congress
Financial  Corporation  (Western)  ("Congress")  in the amount of  $1,000,000 as
security for Congress  extending  additional credit advances in such amount from
Congress.  EACC did not receive any compensation for the issuance of this letter
of credit.

     In April 1997, the Company signed a lease to open a new store in Clairmont,
California, which facility should be opened in 3rd quarter of this year.

                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  securities  entitled to vote at the meeting are the Common Stock,  par
value  $.01 par value  per  share.  The  presence,  in person or by proxy,  of a
majority of shares  entitled to vote will  constitute  a quorum for the meeting.
Each  share of Common  Stock  entitles  its  holder  to one vote on each  matter
submitted  to the  stockholders.  The close of  business on May 5, 1997 has been
fixed as the record  date for the  determination  of  stockholders  entitled  to
notice of and to vote at the meeting and any adjournment  thereof. At that date,
12,250,556  shares of Common  Stock  were  outstanding.  Voting of the shares of
Common Stock is on a non-cumulative basis.

     The following table sets forth  information as of May 5, 1997, with respect
to the  beneficial  ownership  of  shares  of  Common  Stock by (i) each  person
(including any "group" as



<PAGE>



     that term is used in Section  13(d)(3) of the  Securities  Exchange  Act of
1934, as amended),  known by the  Corporation to be the owner of more than 5% of
the  outstanding  shares of Common  Stock,  (ii)  each  Director,  and (iii) all
Officers  and  Directors  as a group.  Except  to the  extent  indicated  in the
footnotes to the following table, each of the individuals listed below possesses
sole voting power with respect to the shares of Common Stock listed opposite his
name.
<TABLE>
<CAPTION>

Name and Address of                         Amount and Nature of
Beneficial Owner                            Beneficial Ownership           Percentage of Class (%)

<S>                                         <C>                            <C>
Harold Rashbaum                             --                             --
c\o Play Co. Toys &
 Entertainment Corp.
550 Rancheros Drive
San Marcos, CA

Shiekhar Boodram
c\o Play Co. Toys &
 Entertainment Corp.
550 Rancheros Drive
San Marcos, CA                              --                             --

Mister Jay Fashions                         7,258,742                      59.3
International, Inc. (1)
448 West 16th Street
New York, NY 10011

Multimedia Concepts                         --(2)                          --
International, Inc.
448 West 16th Street
New York, NY 10011

Europe American Capital                     --(3)                          --
Foundation
Box 47
Tortola, BVI
All Officers and Directors as               76,762                         *
a group (4 persons) (1) - (4)

</TABLE>

  * Less than 1%

     (1) Does not include  4,500,000  (1,350,000 after the 1 for 3 reverse stock
split) shares issuable,  at any time, upon the exercise of 225,000 shares of the
Series E Preferred Stock.  Includes 578,742 shares issued to Mister Jay upon the
distribution of the Playco shares by American Toys, Inc.

     (2) Does not includes 15,500,000 (4,818,420 after the 1 for 3 reverse stock
split) shares issuable,  at any time, upon the exercise of 803,070 shares of the
Series E Preferred Stock. 

     (3) Does not includes 23,450,000 (1,350,000 after the 1 for 3 reverse stock
split) shares  issuable,  at any time, upon the exercise of 7,035,000  shares of
the Series E Preferred Stock.




<PAGE>



          It is expected  that the  following  will be considered at the meeting
and action taken thereon.

                             I. REVERSE-STOCK SPLIT

         Management of the Corporation is of the opinion that a reverse-spilt of
the  Corporation's  stock 1 for 3 (1 new share for every 3 old shares) is in the
best interests of the Corporation's shareholders.  All fractional shares will be
rounded up or down to the  nearest  whole  shares.  No cash will be paid for any
fractions of shares.

         In the September 1996  management of the Company  realized the need for
change in its  corporate  focus.  Management  found there was a large demand for
educational and  promotional  toys and  collectibles,  and decided to change its
business plan to focus on these  markets.  To this end, the Company has acquired
three new stores  through its  purchase of Toys  International,  Inc.,  opened a
flagship store Santa Clarita California and has developed a new store design and
marketing  format which provides an interactive  setting  together with a retail
operation.  This new format includes  opening its new stores  primarily in malls
instead of strip center, where most of its current stores are located. Primarily
the financing for the Company's operations including (i) the acquisition of Toys
International,  Inc.,  (ii) the opening of the Santa  Clarita  store,  (iii) the
redesign of three existing  stores and (iv)  financing of the Company's  losses,
has come from the proceeds of EACC  exercising its option to purchase  shares of
the Company's Series E Class I Preferred Stock and from the additional financing
received from  Congress  based upon an  additional  $1,000,000  letter of credit
received from EACC.

         Based on the  limited  time that  items  (i)  through  (iii)  have been
implemented  the Company has shown  increased same store sales and higher profit
margins.  The Company now desires to continue this process and needs  additional
funds to continue  with its  business  plan.  Management  believes  that its new
format is viable and has approached  several  investment  banking firms to raise
additional  capital  for the  Company.  See  "Proposal  III." The Company in its
current fiscal year is attempting to open 4 new stores and renovate and redesign
5 existing  stores.  The  Company's  goal is to have twenty stores by the end of
fiscal  1997,  of which 16 stores  shall be  operating  under the new  corporate
focus.

         Since the  Company's  Common  Stock is trading  around $1.00 per share,
management believes that by offering additional shares or securities convertible
into shares of Common Stock, it would decrease substantially the market price of
its shares and risk being  delisted from Nasdaq.  Currently,  the  Corporation's
Common Stock is quoted on the Nasdaq SmallCap Stock Market ("Nasdaq").  In order
to continue to have its securities listed on Nasdaq, the Corporation is required
to maintain (i) total assets of at least  $2,000,000,  (ii) total  stockholders'
equity of $1,000,000, (iii) a minimum bid price of $1.00, (iv) one market maker,
(v) 300 stockholders, (vi) at least 100,000 shares in the public float and (vii)
a  minimum  market  value for the  public  float of  $200,000.  In the event the
Corporation's Common Stock is delisted from the Nasdaq,  trading, if any, of the
Corporation's  securities would thereafter be conducted in the  over-the-counter
market on the OTC  Bulletin  Board.  Consequently,  an investor may find it less
liquid,  therefore,  being more  difficult to dispose of, or to obtain  accurate
quotations as to the price of the  Corporation's  securities.  In effecting this
reverse  stock  split  the  Company  anticipates  that it will be able to obtain
additional  equity  capital and  continue to maintain  its Nasdaq  listing.  The
reverse-split  will be effected by reducing its present  issued and  outstanding
shares from



<PAGE>



approximately 12,250,556 shares to approximately 4,083,519 shares. The effective
date for purposes of calculating the reverse-split would be as soon as practical
after the  meeting  date as Nasdaq  could  effect the reverse  split  within its
systems.

         The affirmative  vote of the holders of a majority of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers of the Corporation and other principal  stockholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  59.9% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this proposal.

         The Board of Directors recommends that you vote "FOR" this Proposal.

                                       II.
          PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION
          TO AMEND THE RIGHTS AND PREFERENCES OF THE SERIES E PREFERRED
        STOCK TO (I) ELIMINATE THE SERIES E CLASS I PREFERRED STOCK, (II)
        ELIMINATE THE DIVIDEND AND (III) CHANGE THE CONVERSION RATIO FROM
                               20 TO 1 TO 6 TO 1.

         Management  of the  Corporation  is of the opinion that an amendment to
the rights and  preferences of the Series E Preferred Stock to (i) eliminate the
Series E Class I Preferred  Stock (ii)  eliminate  the  dividend on the Series E
Preferred  Stock and (iii) decrease the conversion  ratio from 20 to 1 to 6 to 1
is in the best interests of the Company's stockholders.

         Pursuant to the Company's  Annual  Meeting in May,  1996, the Company's
stockholders approved the authorization of up to 20,000,000 shares of a class of
preferred stock  designated as the Series E Preferred Stock.  Management  sought
this  approval  in  connection  with  the  Congress  financing  transaction,  as
described  below.  The  Company  in its  negotiations  with  Congress  Financial
Corporation (Western)("Congress"),  was requested to provide a $2,000,000 letter
of credit,  or similar  quality  security,  as security for the  financing.  The
Company was in poor  financial  condition and  management  had limited access to
capital.  The  Company,  through Ilan Arbel,  a former  director of the Company,
contacted  Europe  American  Capital  Corp.  ("EACC") for this letter of credit,
which it  agreed  to give.  As  compensation  for this  letter  of  credit  EACC
requested an option to purchase  20,000,000 shares of a preferred stock with the
rights and preferences set forth in the Series E Preferred Stock.

         Pursuant to an information statement mailed to the stockholders in July
1996, the Company  amended the rights and  preferences of the Series E Preferred
Stock to  designate  2 classes,  the  "Series E Class I" and the "Series E Class
II", the difference being the Series E Class I would be convertible  immediately
and the Series E Class II would  remain  convertible  two years  from  issuance.
Management  decision to change the conversion feature with respect to the Series
E Class I shares was based on its immediate need for financing.  EACC had agreed
to exercise  its option and purchase  shares of the Series E Preferred  Stock if
the shares were  immediately  convertible.  The Company  needed the financing in
order to effect its business plan and to support its continued losses.





<PAGE>



         The Company has  discussed  its capital  needs with several  investment
banking firms in order to raise additional capital.  These discussions have lead
management  to  restructure  its   capitalization  in  anticipation  of  raising
additional  funds.  Management  has  addressed  its needs with EACC and EACC has
agreed to  terminate  its option to  purchase  shares of the Series E  Preferred
Stock,  as of the effective date of the initial public offering of the Company's
securities.  Prior thereto EACC would only exercise its option to the extend the
Company needed funding for operations prior to the initial public offering. EACC
would  continue to maintain  the  $2,000,000  and  $1,000,000  letters of credit
issued in February 1996 and April 1997,  respectively.  In addition,  EACC would
agree to have its Series E Class I Preferred  Stock  converted to Series E Class
II Preferred  Stock inclusive of a two year lock-up and a waiver of all dividend
rights, including those which may have accrued.

         Upon the  consummation of this Proposal II, in the event that EACC does
not exercise any additional  shares of the Series E Preferred Stock, the Company
would have ________ shares of its Series E Preferred Stock outstanding and up to
an additional 1,000,000 authorized for issuance upon the Company consummating an
offering as described in Proposal III below.

         The affirmative  vote of the holders of a majority of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers of the Corporation and other principal  stockholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  59.9% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this proposal

         The Board of Directors recommends that you vote "FOR" this Proposal.


                                      III.
            TO VOTE ON A PROPOSAL TO AUTHORIZED THE ISSUANCE OF UP TO
       1,000,000 SHARES OF THE COMPANY'S SERIES E CLASS II PREFERRED STOCK
             BY THE COMPANY FOR SALE IN AN INITIAL PUBLIC OFFERING.

         As  described  in  the  proxy   statement   mailed  to  the   Company's
stockholders with respect to the May 1996 meeting , the stockholders  authorized
an amendment to the Company's  certificate of  incorporation to authorized up to
20,000,000 shares of a Series E Preferred Stock, which was amended to 10,000,000
of each of the  Series E Class I and  Series  E Class  II,  however,  management
stated that though  approved,  the Company would only amend the  certificate  to
authorize  shares as EACC option was exercised.  None of the  authorized  shares
were to be issued except through the exercise by EACC of its option. The Company
is now  proposing to offer to the public up to an aggregate of 1,000,000  shares
of its Series E Class II  Preferred  Stock in an  offering  to raise  additional
capital.

         The Company  believes  that it is at the stage where its  turnaround is
predicated  only on its ability to obtain the funds to complete its new business
plan The Company's  recent  acquisition  and new store as well as its redesigned
stores have provided increased sales and high profit margins on a store by store
basis,  in the limited  amount of time they have been  operating  under this new
concept,  however,  the Company is still incurring loses. The Company is seeking
to close unprofitable stores and redesign stores it believes have the ability



<PAGE>



to prosper under this new plan. In addition,  the Company is focusing on opening
stores  in  highly  trafficked  malls  instead  of strip  centers.  Through  the
financing efforts of EACC ($3,000,000 in letters of credit securing the Congress
financing  and  approximately  $3,700,000 in funding) the Company has managed to
change its  direction.  The  changes  listed in  Proposals  I and II are for the
benefit of the Company's stockholders and are being implemented with the consent
of EACC in the  anticipation  that the Company will be able to raise  additional
funds as  described  in this  Proposal  III.  The  Company  has had  preliminary
discussions  with  several  investment  banking  firms and  through  the capital
re-structuring  changes  proposed in Proposals I and II above  believe that this
structure will enable to complete an offering.

         The affirmative  vote of the holders of a majority of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers of the Corporation and other principal  stockholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  59.9% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this proposal

         The Board of Directors recommends that you vote "FOR" this Proposal.


                   EXECUTIVE COMPENSATION AND RELATED MATTERS

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to, earned by, paid by the Company  during the years ended March 31, 1996,  1995
and 1994 to each of the named executive officers of the Company.
<TABLE>
<CAPTION>

                           Summary Compensation Table

                               Annual Compensation

(a)                                     (b)                 (c)              (d)                   (e)

Name and Principal                                                                                 Other Annual
Position                                Year                Salary($)        Bonus($)(1)           Compensation($)
- -----------------------                 ----                ---------        -----------           ---------------

<S>                                     <C>                 <C>              <C>                   <C>       
Richard Brady                           1996                117,230          -                     7,979(2)
Chief Executive Officer,                1995                120,000          -                     7,829(2)
   President and Director               1994                114,450          -                     7,229(2)

Thomas Davidson                         1996(3)             79,203           -                     5,793(4)
President and Director                  1995                120,000          -                     8,690(4)
                                        1994                120,000          -                     8,090(4)
</TABLE>

     (1) No bonuses were paid during the periods herein stated.

     (2) Includes an  automobile  allowance  of $6,600 for 1996,  1995 and 1994,
respectively,  and the payment of life insurance premiums of $1,379, $1,888, and
$629, for 1996, 1995 and 1994,  respectively.  

     (3) Mr. Davidson resigned as both the President and as a Director effective
November  28,  1995.  

     (4) Includes  automobile  allowance of $4,800,  $7,200 and $6,600 for 1996,
1995 and 1994, respectively, and the payment of life insurance premiums of $993,
$1,489 and $2,090 for 1996, 1995 and 1994, respectively.



<PAGE>



Employee Benefit Plan

         1994 Stock Option Plan

         During  1994,  the  Corporation  adopted the  Corporation's  1994 Stock
Option Plan (the  "Option  Plan").  The Board  believes  that the Option Plan is
desirable  to  attract  and  retain   executives  and  other  key  employees  of
outstanding ability.  Under the Option Plan, options to purchase an aggregate of
not more than 150,000 shares of Common Stock may be granted from time to time to
key employees,  Officers, Directors, advisors and independent consultants to the
Corporation and its subsidiaries.  On June 1, 1994, an option to purchase 10,000
shares  of  Common  Stock  were  granted  to  Angela  Burnett,  which  option is
exercisable  at $2.10 per share.  The option  vested in full on June 1, 1995 and
may be exercised to purchase all shares pursuant thereto.  No other options have
been granted date.

         The Board of  Directors is charged  with  administration  of the Option
Plan, the Board is generally  empowered to interpret the Option Plan,  prescribe
rules and  regulations  relating  thereto,  determine  the  terms of the  option
agreements, amend them with the consent of the optionee, determine the employees
to whom options are to be granted, and determine the number of shares subject to
each option and the exercise  price  thereof.  The per share  exercise price for
incentive  stock options  ("ISOs") will not be less than 100% of the fair market
value of a share of the Common Stock on the date the option is granted  (110% of
fair market value on the date of grant of an ISO if the optionee  owns more than
10% of the Common Stock of the Corporation).

         Options will be  exercisable  for a term  determined by the Board which
will not be less than one year. Options may be exercised only while the original
grantee  has  a  relationship  with  the  Corporation  or a  subsidiary  of  the
Corporation which confers eligibility to be granted options or up to ninety (90)
days after  termination  at the sole  discretion  of the Board.  In the event of
termination  due to  retirement,  the  Optionee,  with the consent of the Board,
shall have the right to exercise  his option at any time  during the  thirty-six
(36)  month  period  after  such  retirement.  Options  may be  exercised  up to
thirty-six  (36) months after death or total and  permanent  disability.  In the
event of certain basic changes in the Corporation, including a change in control
of the  Corporation  (as defined in the Option  Plan) in the  discretion  of the
Board,  each option may become fully and immediately  exercisable.  ISOs are not
transferable other than by will or the laws of descent and distribution. Options
may be exercised  during the holder's  lifetime  only by the holder,  his or her
guardian or legal representative.

         Options granted  pursuant to the Option Plan may be designated as ISOs,
with the  attendant  tax  benefits  provided  under  Section 421 and 422A of the
Internal  Revenue Code of 1986.  Accordingly,  the Option Plan provides that the
aggregate  fair market value  (determined  at the time an ISO is granted) of the
Common  Stock  subject to ISOs  exercisable  for the first  time by an  employee
during  any  calendar  year  (under  all  plans  of  the   Corporation  and  its
subsidiaries)  may not  exceed  $100,000.  The  Board  may  modify,  suspend  or
terminate   the  Option  Plan;   provided,   however,   that  certain   material
modifications  affecting  the Option Plan must be approved by the  stockholders,
and any change in the Option Plan that may adversely affect an optionee's rights
under an option previously granted under the Option Plan requires the consent of
the optionee.





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1994 401(k) Employee Stock Option Plan ("ESOP")

         In May 1994, the Corporation adopted corporate  resolutions approving a
401(k)   Employee   Stock   Ownership   Plan  (the  "Plan")  which  Plan  covers
substantially  all employees of the Corporation.  The Plan was filed on July 14,
1995 with the Internal Revenue Service,  which Plan includes provisions for both
an Employee Stock Ownership Plan ("ESOP") and a 401(k) Plan. The ESOP will allow
only  contributions  by the  Corporation,  which  can be  made  annually  at the
discretion of the Corporation's  Board of Directors.  The ESOP has been designed
to invest  primarily in the Common Stock. The 401(k) portion of the Plan will be
contributed to by the employees of the Corporation  through payroll  deductions.
The  Corporation  does  not  intend  to  match   contributions  to  the  401(k).
Contributions to the ESOP may result in an expense,  resulting in a reduction in
earnings,  and may dilute the  ownership  interest of persons who  currently own
securities of the Corporation.  On January 26, 1995, Messrs.  Brady and Davidson
and Atoys  contributed  an aggregate of 40,000 shares of the Common Stock to the
Plan.

Certain Relationships and Related Transactions

         On January 30, 1996, pursuant to the requirements of the Loan Agreement
with  Congress,  U.S.  Wireless  Corporation  (formerly  American  Toys,  Inc.),
converted  all  $1,400,000  of debt  owed by the  Corporation  into  equity.  In
exchange  for  the  debt,  American  Toys,  Inc.  agreed  to  receive  from  the
Corporation  one share of preferred  stock,  with the right to vote elect 2/3 of
the Corporation's board of directors,  upon receipt of stockholder  approval. In
August 1996 the share of preferred stock was converted into 1,157,028  shares of
the  Company's  Common Stock based on the initial  amount of the debt divided by
the  average  price of the shares for a 90 day period  prior to the  conversion.
This was performed in order for American Toys,  Inc., to spin such shares off to
its stockholders and divest its interest in the Company.

         In February 1996, pursuant to the terms of the Congress Financing, EACC
delivered  to  Congress  a  $2,000,000  letter  of  credit  ("L/C").  EACC is an
affiliate of Ilan Arbel, the  Corporation's  Chairman of the Board. The Congress
Financing is also  guaranteed by Mister Jay Fashions  International,  Inc.,  the
majority stockholder of the Corporation. As compensation for the issuance of the
L/C the Corporation  granted to EACC options,  subject to stockholder  approval,
(i) to purchase up to an  aggregate  of  1,250,000  shares of Common  Stock of a
purchase  price of 25% of the closing bid price for the Common Stock on the last
business  day prior to  exercise,  for a period of six months from  issuance and
(ii) to purchase up to an aggregate of  20,000,000  shares of the  Corporation's
preferred stock, designated as the "Series E Preferred Stock".

         From  October 1996 to May 1997,  Europe  American  Capital  Corporation
("EACC"),  an  affiliate  of the Ilan  Arbel,  a director  of the  Company,  has
exercised  its option and  purchased an aggregate  of  __________  shares of the
Series E Class I Preferred  Stock for  $___________.  The  proceeds of the funds
received for such  investment  enabled the Company to acquire the assets of Toys
International,  Inc.,  finance  the  opening  of a new  store in Santa  Clarita,
California and the redesign of 3 other locations and to support continued losses

         In April 1997, EACC issued an additional $1,000,000 letter of credit to
Congress  Financial  Corporation  (Western) as  security,  which has enabled the
Company to receive additional  advances in such amounts from Congress.  EACC has
not received any compensation



<PAGE>


for the issuance of these letters of credit.


                              FINANCIAL INFORMATION

         ENCLOSED HEREIN ARE THE UNAUDITED  FINANCIAL  STATEMENTS OF THE COMPANY
FOR THE NINE MONTHS ENDED DECEMBER 31, 1996. A COPY OF THE CORPORATION'S  ANNUAL
REPORT ON FORM 10-KSB FOR THE FISCAL YEAR ENDED MARCH 31,  1997,  AS TO BE FILED
WITH THE  SECURITIES  AND  EXCHANGE  COMMISSION  WILL BE  FURNISHED  WITHOUT THE
ACCOMPANYING  EXHIBITS  TO  STOCKHOLDERS  WITHOUT  CHARGE UPON  WRITTEN  REQUEST
THEREFOR SENT TO ANGELA BURNETT,  SECRETARY, PLAY CO. TOYS & ENTERTAINEMT CORP.,
550 RANCHEROS  DRIVE, SAN MARCOS,  CA 92069.  EACH SUCH REQUEST MUST SET FORTH A
GOOD FAITH  REPRESENTATION  THAT AS OF MAY 5, 1997 THE PERSON MAKING THE REQUEST
WAS THE BENEFICIAL OWNER OF SHARES OF THE CORPORATION'S COMMON STOCK ENTITLED TO
VOTE AT THE SPECIAL MEETING OF STOCKHOLDERS.

                               IV. OTHER BUSINESS

          As of the date of this proxy  statement,  the only business  which the
Board of Directors  intends to present,  and knows that others will present,  at
the  Special  Meeting is that  herein  above set forth.  If any other  matter or
matters are properly  brought before the Special  Meeting,  or any  adjournments
thereof,  it is the intention of the persons named in the  accompanying  form of
proxy to vote the proxy on such matters in accordance with their judgment.

                                             By Order of the Board of Directors,

                                                                  Angela Burnett
                                                                       Secretary
June 6, 1997

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE AND RETURN YOUR
PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.  NO POSTAGE IS REQUIRED IF IT IS MAILED
IN THE UNITED STATES OF AMERICA.





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