PLAY CO TOYS & ENTERTAINMENT CORP
DEF 14A, 1997-02-12
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                              San Marcos, CA 92069


                                 PROXY STATEMENT

                                       FOR

                         Annual Meeting of Stockholders
                           To Be Held on March 3, 1997



          This  proxy  statement  and the  accompanying  form of proxy have been
mailed on February 11, 1997 to the  stockholders  of record on December 27, 1996
of Play Co. Toys, a Delaware  corporation (the "Corporation") in connection with
the solicitation of proxies by the Board of Directors of the Corporation for use
at the  Annual  Meeting  to be held on  March  3,  1997  and at any  adjournment
thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     Shares of the  Corporation's  common  stock,  par value $.01 per share (the
"Common Stock") represented by an effective proxy in the accompanying form will,
unless  contrary  instructions  are  specified  in the  proxy,  be voted FOR the
election  of the three  (3)  persons  nominated  by the  Board of  Directors  as
Directors.

     Any such proxy may be revoked at any time before it is voted. A stockholder
may revoke this proxy by notifying  the Secretary of the  Corporation  either in
writing  prior to the  Annual  Meeting or in person at the  Annual  Meeting,  by
submitting  a proxy  bearing a later  date or by voting in person at the  Annual
Meeting.  An  affirmative  vote of a  plurality  of the shares of Common  Stock,
present in person or represented by proxy, at the Annual Meeting and entitled to
vote thereon is required to elect the Directors.  A stockholder voting through a
proxy who abstains with respect to the election of Directors is considered to be
present and entitled to vote on the election of directors at the meeting, and is
in effect a negative vote,  but a stockholder  (including a broker) who does not
give  authority  to a proxy to vote,  or  withholds  authority  to vote,  on the
election of Directors  shall not be  considered  present and entitled to vote on
the election of  Directors.  A stockholder  voting  through a proxy who abstains
with  respect to  approval  of any other  matter to come  before the  meeting is
considered  to be present and entitled to vote on that matter and is in effect a
negative  vote,  but a  stockholder  (including  a  broker)  who  does  not give
authority to a proxy to vote, or withholds authority to vote, on any such matter
shall not be considered present and entitled to vote thereon.

     The  Corporation  will bear the cost of the  solicitation of proxies by the
Board of Directors. The





<PAGE>



Board of Directors  may use the services of its  Executive  Officers and certain
Directors to solicit proxies from  stockholders in person and by mail,  telegram
and  telephone.  Arrangements  may  also  be  made  with  brokers,  fiduciaries,
custodians, and nominees to send proxies, proxy statements and other material to
the  beneficial  owners of the Common Stock held of record by such persons,  and
the  Corporation  may  reimburse  them  for  reasonable  out-of-pocket  expenses
incurred by them in so doing.

          The  Corporation's  annual  report on Form  10-KSB for the fiscal year
ended  March  31,  1996,  including  audited  financial   statements,   and  the
Corporation's quarterly report on Form 10-QSB for the nine months ended December
31, 1996, are annexed to this Proxy Statement.

        The principal  executive  offices of the  Corporation are located at 550
Rancheros  Drive,  San Marcos,  CA 92069 the  Corporation's  telephone number is
(619) 471-4505.

Independent Public Accountants

          The Board of  Directors of the  Corporation  has selected BDO Seidman,
LLP, as independent  certified  public  accountants of the  Corporation  for the
fiscal year ending March 31, 1996.  Stockholders  are not being asked to approve
such  selection  because  such  approval  is not  required.  The audit  services
provided by BDO Seidman,  LLP consisted of examination of financial  statements,
services  relative to filings with the Securities and Exchange  Commission,  and
consultation in regard to various accounting  matters.  No representative of BDO
Seidman,  LLP is expected to be present at the annual  meeting.  Any appropriate
questions to the Corporation's auditors should be made through the Corporation.

                               RECENT DEVELOPMENTS

         On January 16, 1997 Play Co. Toys & Entertainment Corp. (the "Company")
announced  the  acquisition  of   substantially   all  of  the  assets  of  Toys
International.  The  acquisition  in principal  included the  assignment  to the
Company of the three store  leases held by Toys and all of its  inventory.  Toys
through its three locations in fiscal 1996 generated approximately $3,700,000 in
revenues with an estimated net profit of approximately $400,000. Included in the
leased  properties is a 5,000 square ft. facility in the South Coast Plaza Mall,
one of the premiere malls in the country, in which this store generated close to
$2,000,000 in revenues.  Richard Brady,  the Company's  president  stated,  "The
acquisition of Toys  International,  is a tremendous step in the right direction
for the  Company,  in  refocusing  its  product  lines  to  include  not only an
educational  and  interactive  format but to now also include highly  profitable
specialty items.

         Gayle Hoepner, the president of Toys International shall continue on as
a  consultant  to the  Company  for a period of ninety  days and will  accompany
Richard  Brady to the toy fairs in Germany and New York this month,  in order to
facilitate a smooth transfer.






<PAGE>

                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

          The  securities  entitled to vote at the meeting are the Common Stock,
par value $.01 par value per share.  The presence,  in person or by proxy,  of a
majority of shares  entitled to vote will  constitute  a quorum for the meeting.
Each  share of Common  Stock  entitles  its  holder  to one vote on each  matter
submitted  to the  stockholders.  The close of business on December 27, 1996 has
been fixed as the record date for the determination of stockholders  entitled to
notice of and to vote at the meeting and any adjournment  thereof. At that date,
__________  shares of Common  Stock  were  outstanding.  Voting of the shares of
Common Stock is on a non-cumulative basis.

         The  following  table sets forth  information  as of December 27, 1996,
with respect to the  beneficial  ownership of shares of Common Stock by (i) each
person  (including  any "group" as that term is used in Section  13(d)(3) of the
Securities Exchange Act of 1934, as amended), known by the Corporation to be the
owner of more  than 5% of the  outstanding  shares of  Common  Stock,  (ii) each
Director,  and (iii) all Officers and Directors as a group. Except to the extent
indicated  in the  footnotes to the  following  table,  each of the  individuals
listed  below  possesses  sole voting power with respect to the shares of Common
Stock listed opposite his name.






<PAGE>
<TABLE>
<CAPTION>
<S>                                <C>                           <C>  

Name and Address of                Amount and Nature of
Beneficial Owner                   Beneficial Ownership          Percentage of Class (%)

Mister Jay Fashions                6,680,000                     ___
International, Inc. (1)
448 West 16th Street
New York, NY 10011

Multimedia Concepts,               ___                           ___
International, Inc.
448 West 16th
New York, NY 10011

Richard Brady                      125,662                       ___
c/o Play Co. Toys
550 Rancheros Drive
San Marcos, CA 92069





All Officers and Directors as      ___                           ___
a group (4 persons) (1)

</TABLE>


Certain Reports

         No person  who,  during the fiscal  year ended  March 31,  1995,  was a
Director,  Officer or  beneficial  owner of more than ten  percent of the Common
Stock (which is the only class of securities of the Corporation registered under
Section 12 of the  Securities  Exchange  Act of 1934 (the  "Act") (a  "Reporting
Person") failed to file on a timely basis, reports required by Section 16 of the
Act during the most recent fiscal year or prior years, except Angela Burnett did
not file a Form 4 with respect to the receipt of stock options in June 1994. Ms.
Burnett filed a Form 5 on September 28, 1995. The foregoing is based solely upon
a review by the  Corporation of Forms 3 and 4 during the most recent fiscal year
as furnished to the  Corporation  under Rule 16a-3(d) under the Act, and Forms 5
and amendments  thereto  furnished to the  Corporation  with respect to its most
recent fiscal year, and any representation  received by the Corporation from any
reporting person that no Form 5 is required, except as described herein.

          It is expected  that the  following  will be considered at the meeting
and action taken thereon.


<PAGE>

                            I. ELECTION OF DIRECTORS


          The Board of Directors  currently consists of five members elected for
a term of one year and until their successors are duly elected and qualified. An
affirmative vote of a plurality of the shares of Common Stock, present in person
or represented by proxy at the Annual  Meeting,  and entitled to vote thereon is
required to elect the Directors.  All proxies received by the Board of Directors
will be voted for the election as  Directors of the nominees  listed below if no
direction to the contrary is given. In the event any nominee is unable to serve,
the proxy solicited  hereby may be voted, in the discretion of the proxies,  for
the election of another person in his stead.  The Board of Directors knows of no
reason to anticipate this will occur.

         The  following  table sets forth as of February , 1997 with  respect to
the three nominees for election as Directors of the Corporation:
<TABLE>
<CAPTION>
<S>                           <C>                                <C>

                              Position with Corporation;         Continually
Name                          Principal Occupation and Age       Since

Harold Rashbaum               Chairman of the Board, 70          1996

Ilan Arbel                    Director, 42                       1993

Sheikhar Boodram              Director; 34                       1996

</TABLE>



         All Directors hold office until the next annual meeting of stockholders
or until their  successors are duly elected and qualified.  Officers are elected
annually by, and serve at the discretion of the Board of Directors. There are no
family  relationships  between  or  among  any  Officers  or  Directors  of  the
Corporation.  The Corporation  granted to Hanover Sterling & Company,  Ltd., the
Underwriter of the Corporation's initial public offering,  the right to nominate
one  individual  for election to the  Corporation's  Board of  Directors.  Since
Hanover ceased operations in February 1995, this right is no longer outstanding.

     Ilan Arbel was the Chairman of the Board of  Directors  of the  Corporation
since June 1994 and has been a Director of the  Corporation  since May 1993. Mr.
Arbel was been the  President,  Chief  Executive  Officer and a Director of U.S.
Wireless  Corporation  (formerly American Toys, Inc.) from inception in February
1993 to July 1996. Mr. Arbel has been  President,  Chief  Executive  Officer,  a
Director and an affiliate of Mister Jay Fashions International, Inc. since 1991.
Since  August  1995,  Mr.  Arbel  has been a  Director  of  Multimedia  Concepts
International,  Inc., a public company,  a designer and manufacture of clothing.
In 1990,  Mr.  Arbel was an Officer and  Director  of Carlo  Fashions,  Inc.,  a
company  which filed a  bankruptcy  petition  and has  received a  discharge  in
bankruptcy.  From  1989 to  present,  Mr.  Arbel has been the sole  Officer  and
Director of TransAtlantic  Commerce Corp., a company involved in investments and
finance in the United States and Europe.





<PAGE>



     Mr.  Arbel is a graduate of the  University  Bar Ilan in Israel,  with B.A.
degrees in Economics, Business and Finance.

     Sheikhar Boodram was appointed as a Director of the Corporation on February
2, 1996. Mr. Boodram was been a Director of U.S.  Wireless  Corporation from May
1993 to July 1996. From September 1992 to present, Mr. Boodram has been employed
as Vice-President and a Director of Mister Jay Fashions International, Inc. From
October  1991 to September  1992,  Mr.  Boodram was employed as a designer  with
Mister Jay Fashions  International,  Inc. Mr. Boodram has been the President and
Secretary of Multimedia  Concepts  International,  Inc. since June 12, 1995. Mr.
Boodram is the sole Officer and Director of American Eagle  Industries Corp. and
Match II, Inc.  From 1979 until  October 1991,  Mr.  Boodram was the  production
manager for Lady Helene  Sophisticates,  Ltd., a manufacturer of ladies garments
which ceased  operations in 1991.  Harold  Rashbaum was appointed as Chairman of
the Board of Directors of the  Corporation on February 2, 1996. Mr. Rashbaum was
the Secretary,  Treasurer and a director of Hollywood Productions, Inc. from May
1996 to January 1997, at which time he was elect as president.  Mr. Rashbaum has
been the secretary,  chief financial officer and a director of D.L. Productions,
Inc., since its inception in April 1996. From January 1991 to March 1992, he was
a consultant for National Wholesale  Liquidators,  Inc., a retailer of household
goods and housewares.  From February 1996 to present,  Mr. Rashbaum has been the
president and a director of H.B.R.  Consultant Sales Corp., of which his wife is
the  sole  stockholder.  From  March  1992  to June  1995,  Mr.  Rashbaum  was a
consultant to 47th Street Photo, Inc., a retailer of electronics, which position
was at the request of the  bankruptcy  court,  during the time it was in Chapter
11. Mr.  Rashbaum has the chairman of the board of Play Co. Toys & Entertainment
Corp.,  since  February  1996,  which  company is a  wholesaler  and retailer of
childrens toys.

Board Meetings, Committees and Compensation

         During the fiscal year ended March 31,  1996,  no meetings of the Board
of Directors were held and action was taken on __________  occasion by unanimous
written consent of the Board of Directors in lieu of a meeting.  The Corporation
does not pay its  Directors  for their  attendance  at  meetings of the board of
Directors.

         The Board of Directors  recommends that you vote "FOR" the nominees for
Director.






<PAGE>



                   EXECUTIVE COMPENSATION AND RELATED MATTERS


                 Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to, earned by, paid by the Company  during the years ended March 31, 1996,  1995
and 1994 to each of the named executive officers of the Company.



                           Summary Compensation Table

                               Annual Compensation



<TABLE>
<CAPTION>
<S>                           <C>       <C>            <C>            <C>       
                                                
(a)                           (b)       (c)            (d)            (e)

Name and Principal                                                    Other Annual
   Position                   Year      Salary($)      Bonus($)(1)    Compensation($)

Richard Brady                 1996      117,230        -              7,979(2)
Chief Executive Officer,      1995      120,000        -              7,829(2)
   President and Director     1994      114,450        -              7,229(2)

</TABLE>

(1) No bonuses were paid during the periods herein stated.

(2) Includes  an  automobile  allowance  of  $6,600  for  1996,  1995 and  1994,
    respectively,  and the payment of life insurance premiums of $1,379, $1,888,
    and $629, for 1996, 1995 and 1994, respectively.


Employment Agreements

    In May 1993 the Company  entered into three year  employment  agreement with
Richard Brady,  the Chief  Executive  Officer and President of the Company.  The
employment agreement provides for an annual salary of $120,000. In addition, the
employment agreement provides for an automobile allowance and an annual bonus of
2% of the  earnings  of the  Company  before  depreciation,  interest  and taxes
("EBDIT"), provided the Company earns a minimum EBDIT of $750,000 for the fiscal
year ended March 31, 1994 and $900,000 for the fiscal year ended March 31, 1995.
The Company also pays for $500,000 of life  insurance for Mr. Brady.  No bonuses
were earned for either of the years ended March 31, 1996, 1995 or 1994.

    The Company has no plans to issue  additional  securities to its management,
promoters or their  affiliates  or  associates  other than through the Company's
stock option plan.






<PAGE>




Employee Benefit Plan

1994 Stock Option Plan

         During  1994,  the  Corporation  adopted the  Corporation's  1994 Stock
Option Plan (the  "Option  Plan").  The Board  believes  that the Option Plan is
desirable  to  attract  and  retain   executives  and  other  key  employees  of
outstanding ability.  Under the Option Plan, options to purchase an aggregate of
not more than 150,000 shares of Common Stock may be granted from time to time to
key employees,  Officers, Directors, advisors and independent consultants to the
Corporation and its subsidiaries.  On June 1, 1994, an option to purchase 10,000
shares  of  Common  Stock  were  granted  to  Angela  Burnett,  which  option is
exercisable  at $2.10 per share.  The option  vested in full on June 1, 1995 and
may be exercised to purchase all shares pursuant thereto.  No other options have
been granted date.

         The Board of  Directors is charged  with  administration  of the Option
Plan, the Board is generally  empowered to interpret the Option Plan,  prescribe
rules and  regulations  relating  thereto,  determine  the  terms of the  option
agreements, amend them with the consent of the optionee, determine the employees
to whom options are to be granted, and determine the number of shares subject to
each option and the exercise  price  thereof.  The per share  exercise price for
incentive  stock options  ("ISOs") will not be less than 100% of the fair market
value of a share of the Common Stock on the date the option is granted  (110% of
fair market value on the date of grant of an ISO if the optionee  owns more than
10% of the Common Stock of the Corporation).

         Options will be  exercisable  for a term  determined by the Board which
will not be less than one year. Options may be exercised only while the original
grantee  has  a  relationship  with  the  Corporation  or a  subsidiary  of  the
Corporation which confers eligibility to be granted options or up to ninety (90)
days after  termination  at the sole  discretion  of the Board.  In the event of
termination  due to  retirement,  the  Optionee,  with the consent of the Board,
shall have the right to exercise  his option at any time  during the  thirty-six
(36)  month  period  after  such  retirement.  Options  may be  exercised  up to
thirty-six  (36) months after death or total and  permanent  disability.  In the
event of certain basic changes in the Corporation, including a change in control
of the  Corporation  (as defined in the Option  Plan) in the  discretion  of the
Board,  each option may become fully and immediately  exercisable.  ISOs are not
transferable other than by will or the laws of descent and distribution. Options
may be exercised  during the holder's  lifetime  only by the holder,  his or her
guardian or legal representative.

         Options granted  pursuant to the Option Plan may be designated as ISOs,
with the  attendant  tax  benefits  provided  under  Section 421 and 422A of the
Internal  Revenue Code of 1986.  Accordingly,  the Option Plan provides that the
aggregate  fair market value  (determined  at the time an ISO is granted) of the
Common  Stock  subject to ISOs  exercisable  for the first  time by an  employee
during  any  calendar  year  (under  all  plans  of  the   Corporation  and  its
subsidiaries)  may not  exceed  $100,000.  The  Board  may  modify,  suspend  or
terminate   the  Option  Plan;   provided,   however,   that  certain   material
modifications  affecting  the Option Plan must be approved by the  stockholders,
and





<PAGE>



any change in the Option Plan that may  adversely  affect an  optionee's  rights
under an option previously granted under the Option Plan requires the consent of
the optionee.

1994 401(k) Employee Stock Option Plan ("ESOP")

         In May 1994, the Corporation adopted corporate  resolutions approving a
401(k)   Employee   Stock   Ownership   Plan  (the  "Plan")  which  Plan  covers
substantially  all employees of the Corporation.  The Plan was filed on July 14,
1995 with the Internal Revenue Service,  which Plan includes provisions for both
an Employee Stock Ownership Plan ("ESOP") and a 401(k) Plan. The ESOP will allow
only  contributions  by the  Corporation,  which  can be  made  annually  at the
discretion of the Corporation's  Board of Directors.  The ESOP has been designed
to invest  primarily in the Common Stock. The 401(k) portion of the Plan will be
contributed to by the employees of the Corporation  through payroll  deductions.
The  Corporation  does  not  intend  to  match   contributions  to  the  401(k).
Contributions to the ESOP may result in an expense,  resulting in a reduction in
earnings,  and may dilute the  ownership  interest of persons who  currently own
securities of the Corporation.  On January 26, 1995, Messrs.  Brady and Davidson
and Atoys  contributed  an aggregate of 40,000 shares of the Common Stock to the
Plan.

Certain Relationships and Related Transactions

         On October 18, 1995, prior to the Congress  Financing,  the Corporation
entered  into the LOC  Agreement  with EACC,  pursuant  to which EACC  agreed to
provide to Imperial Bank a letter of credit  terminating  April 16, 1996, in the
amount of $2,000,000 to Imperial  Bank.  Upon the  consummation  of the Congress
Financing the Imperial Bank line of credit was repaid and terminated.
See "Recent Developments."

         In February  1996,  the Welker Trust gave notice to the  Corporation to
put the  remaining  122,368  shares  of its  Series  B  Preferred  Stock  to the
Corporation  as  well  as  accrued  dividends  thereon,  aggregating  $9,152.88.
Pursuant to an oral  agreement  between the  Company and the Welker  Trust,  the
Company shall redeem all 122,368 shares plus accrued interest thereon,  pursuant
to a payment  schedule.  The Company shall pay $43,840.30 to the Welker Trust on
each of March 1, 1996, April 1, 1996 and May 1, 1996. See "Proposal III."

         On January 30, 1996, pursuant to the requirements of the Loan Agreement
with Congress, Atoys, the majority stockholder of the Corporation, converted all
$1,400,000  of debt owed by the  Corporation  into  equity.  In exchange for the
debt, Atoys agreed to receive from the Corporation one share of preferred stock,
with the right to vote elect 2/3 of the Corporation's  board of directors,  upon
receipt of stockholder  approval.  The conversion of debt into equity  increases
the Corporation's  stockholders'  equity and reduces total liabilities,  thereby
reducing the Corporation's debt to equity ratio.

         In February 1996, pursuant to the terms of the Congress Financing, EACC
delivered  to Congress a  $2,000,000  letter of credit.  EACC is an affiliate of
Ilan Arbel, the Corporation's  Chairman of the Board. The Congress  Financing is
also guaranteed by Atoys, the majority





<PAGE>



stockholder of the Corporation.  As compensation for the issuance of the L/C the
Corporation  granted to EACC options,  subject to stockholder  approval,  (i) to
purchase up to an aggregate  of  1,250,000  shares of Common Stock of a purchase
price of 25% of the closing bid price for the Common Stock on the last  business
day prior to  exercise,  for a period of six months  from  issuance  and (ii) to
purchase up to an aggregate of 20,000,000 shares of the Corporation's  preferred
stock, designated as the "Series E Preferred Stock".

                              FINANCIAL INFORMATION

         ENCLOSED HEREIN ARE THE AUDITED FINANCIAL STATEMENTS OF THE COMPANY FOR
THE YEAR ENDED  MARCH 31, 1996 AND THE  UNAUDITED  FINANCIAL  STATEMENTS  OF THE
COMPANY FOR THE NINE MONTHS ENDED DECEMBER 31, 1996. A COPY OF THE CORPORATION'S
ANNUAL  REPORT ON FORM  10-KSB FOR THE FISCAL  YEAR ENDED MARCH 31, 1996 AND THE
QUARTERLY  REPORT ON FORM 10-QSB FOR THE QUARTER ENDED DECEMBER 31, 1995,  FILED
WITH THE  SECURITIES  AND  EXCHANGE  COMMISSION  WILL BE  FURNISHED  WITHOUT THE
ACCOMPANYING  EXHIBITS  TO  STOCKHOLDERS  WITHOUT  CHARGE UPON  WRITTEN  REQUEST
THEREFOR SENT TO ANGELA BURNETT,  SECRETARY, PLAY CO. TOYS, 550 RANCHEROS DRIVE,
SAN  MARCOS,   CA  92069.  EACH  SUCH  REQUEST  MUST  SET  FORTH  A  GOOD  FAITH
REPRESENTATION  THAT AS OF DECEMBER  27, 1996 THE PERSON  MAKING THE REQUEST WAS
THE  BENEFICIAL  OWNER OF SHARES OF THE  CORPORATION'S  COMMON STOCK ENTITLED TO
VOTE AT THE ANNUAL MEETING OF STOCKHOLDERS.

                               II. OTHER BUSINESS

          As of the date of this proxy  statement,  the only business  which the
Board of Directors  intends to present,  and knows that others will present,  at
the  Annual  Meeting is that  herein  above set  forth.  If any other  matter or
matters are properly  brought  before the Annual  Meeting,  or any  adjournments
thereof,  it is the intention of the persons named in the  accompanying  form of
proxy to vote the proxy on such matters in accordance with their judgment.

Stockholder Proposals

          Proposals   of   stockholders   intended  to  be   presented   at  the
Corporation's  1997  Annual  Meeting of  Stockholders  must be  received  by the
Corporation on or prior to  _____________,  1997 to be eligible for inclusion in
the  Corporation's  proxy  statement  and form of proxy to be used in connection
with the 1997 Annual Meeting of Stockholders.

                                             By Order of the Board of Directors,


                                                                  Angela Burnett
                                                                       Secretary




<PAGE>


February 11, 1997

          WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE  COMPLETE AND
RETURN YOUR PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.NO POSTAGE IS REQUIRED IF IT
IS MAILED IN THE UNITED STATES OF AMERICA.





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