PLAY CO TOYS & ENTERTAINMENT CORP
PRE 14A, 1998-01-07
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                          San Marcos, California 92069

                           NOTICE OF ANNUAL MEETING OF
                           SHAREHOLDERS To Be Held on
                                January 28, 1998

To the Shareholders of
PLAY CO. TOYS & ENTERTAINMENT CORP.

     NOTICE IS HEREBY GIVEN that an Annual Meeting of  Shareholders  of PLAY CO.
TOYS & ENTERTAINMENT  CORP. (the  "Corporation")  will be held at the offices of
Klarman & Associates,  14 East 60th Street,  New York,  New York, on January 28,
1998, at 11:00 a.m. Eastern time, for the following purposes:

         1. To elect four (4) Directors to the Corporation's  Board of Directors
to hold  office  for a period  of one year or until  their  successors  are duly
elected and qualified; and

         2. To transact  such other  business as properly may be brought  before
the meeting or any adjournment thereof.

         The close of business on December 15, 1997 has been fixed as the record
date for the  determination  of shareholders  entitled to notice of, and to vote
at, the meeting and any adjournment thereof.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend,  please  complete,  date, and sign the  accompanying  proxy, and
return it  promptly  in the  enclosed  envelope  to assure  that your shares are
represented at the meeting. If you do attend, you may revoke any prior proxy and
vote your shares in person if you wish to do so. Any prior  proxy  automatically
will be  revoked  if you  execute  the  accompanying  proxy or if you notify the
Secretary  of the  Corporation,  in  writing,  prior to the  Annual  Meeting  of
Shareholders.


                                              By order of the Board of Directors

                                                      James B. Frakes, Secretary


Dated: January 5, 1998


WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, AND SIGN
THE ENCLOSED  PROXY,  AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.


<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                               550 Rancheros Drive
                          San Marcos, California 92069

                                 PROXY STATEMENT

                                       FOR

                         Annual Meeting of Stockholders
                         To Be Held on January 28, 1998


         This proxy statement and the accompanying  form of proxy were mailed on
January 5, 1998 to the  stockholders of record (as of December 15, 1997) of Play
Co. Toys & Entertainment Corp., a Delaware  corporation (the "Corporation"),  in
connection  with the  solicitation  of proxies by the Board of  Directors of the
Corporation  for use at the Annual Meeting to be held on January 28, 1998 and at
any adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

         Shares of the Corporation's Common Stock, par value $.01 per share (the
"Common  Stock"),  represented by an effective  proxy in the  accompanying  form
will, unless contrary  instructions are specified in the proxy, be voted FOR the
proposal to elect four (4) Directors to the Corporation's  Board of Directors to
hold office for a period of one year or until their  successors are duly elected
and qualified.

     Any such proxy may be revoked at any time before it is voted. A stockholder
may revoke this proxy (i) by notifying the Secretary of the  Corporation  either
in writing prior to the Annual Meeting or in person at the Annual Meeting;  (ii)
by  submitting a proxy bearing a later date; or (iii) by voting in person at the
Annual Meeting. An affirmative vote of a plurality of the shares of Common Stock
present in person or  represented by proxy at the Annual Meeting and entitled to
vote thereon is required to elect the Directors.  A stockholder voting through a
proxy who abstains with respect to the election of Directors is considered to be
present and entitled to vote on the  election of  Directors at the meeting,  and
his abstention is, in effect, a negative vote; however, a stockholder (including
a  broker)  who  does  not give  authority  to a proxy to vote or who  withholds
authority to vote on the election of Directors  shall not be considered  present
and entitled to vote on the election of Directors.  A stockholder voting through
a proxy who abstains with respect to approval of any other matter to come before
the meeting is  considered to be present and entitled to vote on that matter and
his abstention is, in effect, a negative vote; however, a stockholder (including
a  broker)  who  does  not give  authority  to a proxy to vote or who  withholds
authority  to vote on any  such  matter  shall  not be  considered  present  and
entitled to vote thereon.

     The  Corporation  will bear the cost of the  solicitation of proxies by the
Board of Directors. The Board of Directors may use the services of its Executive
Officers and certain  Directors to solicit  proxies from  stockholders in person
and by mail, telegram, and telephone. Arrangements



<PAGE>
may also be made with  brokers,  fiduciaries,  custodians,  and nominees to send
proxies,  proxy  statements,  and other material to the beneficial owners of the
Common Stock held of record by such persons,  and the  Corporation may reimburse
them for reasonable out-of-pocket expenses incurred by them in so doing.

         The  Corporation's  annual  report on Form  10-KSB for the fiscal  year
ended March 31, 1997 and its quarterly  report on Form 10-QSB for the six months
ended September 30, 1997 accompany this proxy statement.

        The principal  executive  offices of the  Corporation are located at 550
Rancheros  Drive, San Marcos,  California  92069;  the  Corporation's  telephone
number is (760) 471-4505.

Recent Developments

         On December 29, 1997,  the  Corporation  consummated  an initial public
offering  of 750,000  shares of its  Series E  Preferred  Stock  (the  "Series E
Stock") and 1,500,000 Series E Preferred Stock purchase warrants ("Warrants") at
$4.00  per  share  and $.10 per  Warrant,  respectively,  through  West  America
Securities  Corp.  as  underwriter,  for a total  offering  of  $3,150,000.  The
Corporation  received  gross  proceeds  of  approximately,  $2,740,000  from the
offering after the payment of a 10% commission  and 3% non  accountable  expense
allowance  to the  underwriter.  With the closing of the  offering the option to
purchase shares of the Series E Stock granted to Europe American  Capital Corp.,
in accordance with the Congress Financial Corp. (Western) ("Congress") financing
has terminated. See "Certain Relationships and Related Transactions."

Independent Public Accountants

         The Board of Directors of the Corporation has selected  Haskell & White
LLP, Certified Public Accountants, as independent accountants of the Corporation
for the fiscal year ending March 31, 1998.  Shareholders  are not being asked to
approve such selection because such approval is not required. The audit services
provided by Haskell & White LLP consist of examination of financial  statements,
services  relative to filings with the Securities and Exchange  Commission,  and
consultation in regard to various accounting matters. Representatives of Haskell
& White LLP are not  expected to be present at the meeting;  however,  same will
have the opportunity to make a statement,  via telephone,  if they so desire and
to answer appropriate questions.

         On  February  20,  1997,  the  Board of  Directors  of the  Corporation
authorized the Corporation's Executive Officers to engage Haskell & White LLP as
the Corporation's new auditing firm for the year ending March 31, 1997. Prior to
engaging Haskell & White,  such accounting firm was not consulted on any matters
relative to the application of accounting  principles on specified  transactions
or in any  matter  that  was  the  subject  of a  disagreement  with  the  prior
accountants.  The  change in  accountants  was not due to any  discrepancies  or
disagreements  between the Corporation and its former accountants,  BDO Seidman,
LLP, on any matter of accounting  principles or practices,  financial  statement
disclosure, or auditing scope or procedure.





<PAGE>
The former accountants'  reports on the Corporation's  financial  statements for
the years ended March 31, 1995 and 1996 did not contain any adverse  opinions or
disclaimers of opinion;  nor were they qualified or modified as to  uncertainty,
audit  scope,  or  accounting  principles  as  required  by Item 304  (a)(3)  of
Regulation S-B promulgated under the Securities Act of 1933, as amended.

Certain Reports

         No person ("a Reporting Person") who during the fiscal year ended March
31, 1997 was a Director,  Officer,  or beneficial owner of more than ten percent
of the  Corporation's  Common  Stock or Series E Preferred  Stock [which are the
only classes of equity securities of the Corporation registered under Section 12
of the Securities Exchange Act of 1934 ("the Act")],  failed to file on a timely
basis  reports  required by Section 16 of the Act during the most recent  fiscal
year or prior  years.  The  foregoing  is  based  solely  upon a  review  by the
Corporation of (i) Forms 3 and 4 during the most recent fiscal year as furnished
to the  Corporation  under  Rule  16a-3(d)  under  the  Act;  (ii)  Forms  5 and
amendments  thereto furnished to the Corporation with respect to its most recent
fiscal year; and (iii) any  representation  received by the Corporation from any
reporting person that no Form 5 is required, except as described herein.


               VOTING SECURITIES AND SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

          The  securities  entitled to vote at the meeting are the Common Stock,
par value $.01 per share. The presence,  in person or by proxy, of a majority of
shares entitled to vote will constitute a quorum for the meeting.  Each share of
Common  Stock  entitles  its holder to one vote on each matter  submitted to the
stockholders.  The close of business on December  15, 1997 has been fixed as the
record date for the determination of stockholders  entitled to notice of, and to
vote at, the meeting and any adjournment thereof. On that date, 4,103,519 shares
of Common Stock were  outstanding.  Voting of the shares of Common Stock is on a
non-cumulative basis.

         The following table sets forth information as of December 15, 1997 with
respect to the beneficial ownership of shares of Common Stock by (i) each person
(including  any  "group"  as  that  term  is used  in  Section  13(d)(3)  of the
Securities Exchange Act of 1934, as amended), known by the Corporation to be the
owner of more  than 5% of the  outstanding  shares of  Common  Stock;  (ii) each
Director;  and (iii) all Officers and Directors as a group. Except to the extent
indicated  in the  footnotes to the  following  table,  each of the  individuals
listed  below  possesses  sole voting power with respect to the shares of Common
Stock listed opposite his name.



<PAGE>
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------
Name and Address                      Shares of                             % of  Common
of Beneficial Owner                   Common Stock                          Stock Outstanding (1)
- -----------------------------------------------------------------------------------------------------------------
<S>                                   <C>                                   <C>   
Harold Rashbaum
c/o Play Co. Toys &                   --                                    --
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- -----------------------------------------------------------------------------------------------------------------
Richard Brady
c/o Play Co. Toys &                   25,587                                 *
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- -----------------------------------------------------------------------------------------------------------------
Sheikhar Boodram
c/o Play Co. Toys &                    --                                    --
Entertainment Corp.
550 Rancheros Drive
San Marcos, CA
- -----------------------------------------------------------------------------------------------------------------
United Textiles &
Toys Corporation                       2,419,581(2)                          59.3
448 West 16th Street
New York, NY 10011
- -----------------------------------------------------------------------------------------------------------------
Multimedia Concepts
International, Inc.                    --(3)                                 --(3)
448 West 16th Street
New York, NY 10011
- -----------------------------------------------------------------------------------------------------------------
Europe American
Capital Foundation                     --(4)                                 --(4)
Box 47
Tortola, BVI
- -----------------------------------------------------------------------------------------------------------------
Vermogenstreuhand GMBH
Kiser Street, #14                      --(5)                                 --(5)
Bregenz Austria
- -----------------------------------------------------------------------------------------------------------------
Volcano Trading Limited
Via Cantonale, #16                     --(6)                                 --(6)
Lugano Switzerland
- -----------------------------------------------------------------------------------------------------------------
</TABLE>

* Less than 1%

     (1)  Does  not  include  the  shares  of  Common  Stock  issuable  upon the
conversion of the 4,200,570 shares of Series E Stock which are outstanding. Does
include the 750,000 shares of Series E Stock issued in the Corporation's initial
public offering which closed 12/29/97.

     (2) Does not include  1,350,000  shares of Common Stock  issuable  upon the
conversion  of 225,000  shares of the Series E Stock.  Includes  578,742  shares
issued to United Toys & Textiles  Corp.  ("UTTC") in connection  with the August
1996 distribution of the Corporation's shares by American Toys in August 1996.

     (3) Does not include  4,818,420  shares of Common Stock  issuable  upon the
conversion of 803,070 shares of the Series E Stock.

     (4) Does not include  7,035,000  shares of Common Stock  issuable  upon the
conversion of 1,172,500 shares of the Series E Stock.

     (5) Does not include  4,500,000  shares of Common Stock  issuable  upon the
conversion of 750,000 shares of the Series E Stock.

     (6) Does not include  1,500,000  shares of Common Stock  issuable  upon the
conversion of 250,000 shares of the Series E Stock.




<PAGE>
It is expected  that the  following  will be  considered at the meeting and that
action will be taken thereon:

                            I. ELECTION OF DIRECTORS

         The Board of Directors currently consists of four members elected for a
term of one year or until their  successors are duly elected and qualified.  Two
such members are inside directors; two are outside independent directors.

         An  affirmative  vote of a  plurality  of the  shares of  Common  Stock
present in person or  represented by proxy at the Annual Meeting and entitled to
vote  thereon is required to elect the  Directors.  All proxies  received by the
Board of  Directors  will be voted for the election as Directors of the nominees
listed below if no direction to the contrary is given.  In the event any nominee
is unable to serve,  the proxy solicited  hereby may be voted, in the discretion
of the proxy,  for the  election  of another  person in his stead.  The Board of
Directors knows of no reason to anticipate this will occur.

         The  following  table sets forth,  as of December  15,  1997,  the four
nominees for election as Directors of the Corporation:
<TABLE>
<CAPTION>

NAME                                                 AGE                       POSITION

<S>                                                  <C>                        <C>                     
Harold Rashbaum                                      70                         Chairman of the Board
Richard Brady                                        46                         Chief Executive Officer, President,
                                                                                and Director
James Frakes                                         40                         Chief Financial Officer, Secretary,
                                                                                and Director
Sheikhar Boodram                                     34                         Director
</TABLE>


     All Directors hold office until the next annual meeting of  stockholders or
until their  successors  are duly  elected and  qualified.  Officers are elected
annually by, and serve at the discretion  of, the Board of Directors.  There are
no family  relationships  between  or among any  Officers  or  Directors  of the
Corporation.  Each  Director  is  elected  for a period of one year at an annual
meeting of the Corporation's shareholders and serves until his successor is duly
elected.

     As  permitted  under  the  Delaware   Corporation  Law,  the  Corporation's
Certificate of Incorporation  eliminates the personal liability of the Directors
to the Corporation or any of its  shareholders for damages caused by breaches of
said Directors'  fiduciary duties.  As a result of such provision,  stockholders
may be unable to recover damages against  Directors for actions which constitute
negligence or gross negligence or are in violation of said Directors'  fiduciary
duties.  This provision in the  Corporation's  Certificate of Incorporation  may
reduce the likelihood of derivative, and other types of shareholder,  litigation
against Directors.

     Harold  Rashbaum  was  appointed  Chairman  of the  Board of  Directors  on
September  10, 1996.  Mr.  Rashbaum was a crisis  management  consultant  to the
Corporation  from July 1995 to September  10, 1996.  He has been the  President,
Chief Executive Officer, and a Director of




<PAGE>
     Hollywood Productions, Inc. ("Hollywood") since January 1997. From May 1996
to January 1997, Mr. Rashbaum served as Secretary and Treasurer of Hollywood and
the President of Breaking Waves, Inc., a subsidiary of Hollywood. Also since May
1996,  Mr.  Rashbaum has served as the Secretary,  Treasurer,  and a Director of
D.L.  Productions,  Inc.  ("DLP").  He became  President of DLP in January 1997.
Since February 1996, Mr.  Rashbaum has also been the President and a Director of
H.B.R.   Consultant  Sales  Corp.  ("HBR"),  of  which  his  wife  is  the  sole
stockholder.  Prior thereto from February 1992 to June 1995, Mr.  Rashbaum was a
consultant to 47th Street Photo,  Inc., an electronics  retailer.  Mr.  Rashbaum
held this position at the request of the  bankruptcy  court during the time 47th
Street Photo,  Inc. was in Chapter 11. From January 1991 to February  1992,  Mr.
Rashbaum was a  consultant  for National  Wholesale  Liquidators,  Inc., a major
retailer of household goods and housewares.

     Richard  Brady is a  co-founder  of the  Corporation  and has  acted as the
Corporation's  Chief  Executive  Officer and President  since December 1995. Mr.
Brady was the  Executive  Vice  President,  Secretary,  and a Director  from the
Corporation's  inception in 1974 until December 1996. He was re-elected Director
of the Corporation in May 1997.

     James  Frakes was elected  Chief  Financial  Officer and  Secretary  of the
Corporation in June 1997 and July 1997, respectively. In August 1997, Mr. Frakes
was appointed as a Director of the  Corporation by the board to fill an existing
vacancy.  Prior  thereto,  from June 1990 to March  1997,  Mr.  Frakes was Chief
Financial  Officer  of  Urethane  Technologies,  Inc.  ("UTI")  and  two  of its
subsidiaries,   Polymer   Development   Laboratories,   Inc.   ("PDL")  and  BMC
Acquisition,  Inc. These were specialty  chemical companies which focused on the
polyurethane  segment  of the  plastics  industry.  Mr.  Frakes  was  also  Vice
President  and a Director  of UTI  during  this  period.  In March  1997,  three
unsecured  creditors of PDL filed a petition for the  involuntary  bankruptcy of
PDL. This matter is pending before the United States Bankruptcy  Court,  Central
District  of  California.  In 1980,  Mr.  Frakes  obtained a Masters in Business
Administration from University of Southern California.  He obtained his Bachelor
of Arts degree in history from Stanford  University from which he graduated with
honors in 1978.

     Sheikhar Boodram was appointed as a Director of the Corporation on February
2, 1996.  Mr.  Boodram was a Director of American  Toys from May 1993 until July
1996.  Since  September  1992,  Mr.  Boodram has been the Vice  President  and a
Director  of  United  Toys &  Textiles  Corp.  ("UTTC").  From  October  1991 to
September  1992,  Mr.  Boodram was employed as a designer with UTTC. Mr. Boodram
has been the Secretary of Multimedia Concepts International, Inc. ("Multimedia")
since June 12, 1995.  He also served as President  of  Multimedia  from June 12,
1995 until May 15,  1997.  Mr.  Boodram  was the sole  Officer  and  Director of
American Eagle Industries Corp. and Match II, Inc. until both ceased  operations
in December  1996.  Since  February 5, 1997,  Mr. Boodram has been Secretary and
Director of U.S. Apparel Corp. From 1979 until October 1991, Mr. Boodram was the
production manager for Lady Helene Sophisticates, Ltd., a manufacturer of ladies
garments, which ceased operations in 1991.

Board Meetings, Committees, and Compensation

     During the fiscal  year ended March 31,  1997,  no meetings of the Board of
Directors  were held.  Actions were taken on twelve (12)  occasions by unanimous
written consent of the




<PAGE>
Board  of  Directors,  which  consent  was  obtained  in lieu of  meetings.  The
Corporation  does not pay its  Directors  for  attendance  at Board of Directors
meetings or committee  meetings.  Upon the election of the  directors  nominated
hereunder, the Corporation shall form an audit committee,  which committee shall
be comprised of the two outside directors, Harold Rashbaum and Sheikhar Boodram,
and James Frakes as the inside director

         The affirmative  vote of the holders of a majority of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers of the Corporation and other principal  stockholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  59.3% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this  proposal;  therefore,  this proposal  shall be approved at the
meeting.

     The Board of Directors recommends that you vote "FOR" this Proposal.


                   EXECUTIVE COMPENSATION AND RELATED MATTERS

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to, earned by, or paid by the Corporation during the years ended March 31, 1997,
1996, and 1995 to each of the named executive officers of the Corporation:
<TABLE>
<CAPTION>

                           Summary Compensation Table

                               Annual Compensation

(a)                                                  (b)              (c)                (d)                       (e)

Name and Principal                                                                       Other Annual
   Position                                          Year              Salary($)         Bonus($)(1)                Compensation($)
- -----------------------                              ----              ---------         -----------                ---------------
<S>                                                  <C>               <C>               <C>                        <C>     
Richard Brady                                        1997              108,000           -                          6,179(2)
Chief Executive Officer,                             1996              117,230           -                          7,979(2)
 President, and Director                             1995              120,000           -                          7,829(2)

</TABLE>

     (1) No bonuses were paid during the periods herein stated.

     (2) Includes an automobile allowance of $4,800 for 1997 and $6,600 for 1996
and 1995,  and the payment of life  insurance  premiums of $1,379,  $1,379,  and
$1,888 for 1997, 1996, and 1995, respectively.

1994 Stock Option Plan

         In 1994, the Corporation  adopted the  Corporation's  1994 Stock Option
Plan ("the Plan").  The Board believes that the Plan is desirable to attract and
retain  executives  and other key employees of  outstanding  ability.  Under the
Plan, options to purchase an aggregate of not more than 50,000 (reflects 1 for 3
reverse  split)  shares of Common  Stock may be granted from time to time to key
employees, Officers, Directors, advisors, and independent consultants to the




<PAGE>
Corporation and its  subsidiaries.  The Corporation has granted to James Frakes,
Chief Financial Officer and Secretary, pursuant to his hire, options to purchase
30,000 shares of Common Stock at an exercise  price of $3.25 per share,  vesting
at the rate of 10,000 shares per annum for the year ending July 1998,  1999, and
2000.

         The Board of Directors is charged with  administration  of the Plan and
is generally  empowered to interpret the Plan,  prescribe  rules and regulations
relating thereto, determine the terms of the option agreements,  amend them with
the consent of the  Optionee,  determine the employees to whom options are to be
granted,  and  determine  the number of shares  subject  to each  option and the
exercise price thereof. The per share exercise price for incentive stock options
("ISOs")  will not be less than 100% of the fair market  value of a share of the
Common Stock on the date the option is granted (110% of fair market value on the
date of grant of an ISO if the  Optionee  owns more than 10% of the Common Stock
of the Corporation).

         Options  will be  exercisable  for a term  (not  less  than  one  year)
determined  by the Board.  Options  may be  exercised  only  while the  original
grantee has a relationship with the Corporation or at the sole discretion of the
Board, within ninety days after the original grantee's termination. In the event
of termination due to retirement,  the Optionee,  with the consent of the Board,
shall have the right to exercise  his option at any time  during the  thirty-six
month  period  following  such  retirement.  Options  may  be  exercised  up  to
thirty-six  months  after  the  death or total and  permanent  disability  of an
Optionee. In the event of certain basic changes in the Corporation,  including a
change in control of the  Corporation  as defined in the Plan, in the discretion
of the Board, each option may become fully and immediately exercisable. ISOs are
not transferable  other than by will or by the laws of descent and distribution.
Options may be exercised during the holder's  lifetime only by the holder or his
guardian or legal representative.

         Options granted pursuant to the Plan may be designated as ISOs with the
attendant tax benefits  provided  therefor  pursuant to Sections 421 and 422A of
the  Internal  Revenue Code of 1986.  Accordingly,  the Plan  provides  that the
aggregate  fair market value  (determined  at the time an ISO is granted) of the
Common  Stock  subject to ISOs  exercisable  for the first  time by an  employee
during  any  calendar  year  (under  all  plans  of  the   Corporation  and  its
subsidiaries)  may not  exceed  $100,000.  The Board  may  modify,  suspend,  or
terminate  the Plan,  provided,  however,  that certain  material  modifications
affecting the Plan must be approved by the  shareholders,  and any change in the
Plan that may adversely affect an Optionee's  rights under an option  previously
granted under the Plan requires the consent of the Optionee.

1994 401(k) Employee Stock Option Plan ("ESOP")

                   In May 1994, the Corporation  adopted  corporate  resolutions
approving a 401(k)  Employee Stock Ownership Plan ("the ESOP Plan") which covers
substantially all employees of the Corporation.  The ESOP Plan was filed on July
14, 1995 with the  Internal  Revenue  Service and includes  provisions  for both
employee stock  ownership and a 401(k) Plan. The ESOP Plan allows  contributions
only by the  Corporation:  these can be made  annually at the  discretion of the
Corporation's  Board of  Directors.  The ESOP Plan has been  designed  to invest
primarily in the  Corporation's  stock. The 401(k) portion of the ESOP Plan will
be  contributed  to  by  the  employees  of  the  Corporation   through  payroll
deductions.  The  Corporation  does not  intend  to match  contributions  to the
401(k). Contributions to the ESOP Plan may result in an expense,




<PAGE>
resulting in a reduction in earnings,  and may dilute the ownership interests of
persons who currently own securities of the Corporation.

Certain Relationships and Related Transactions

         On  January  30,  1996,  pursuant  to the  requirements  of a Loan  and
Security Agreement with Congress Financial  Corporation  (Western)  ("Congress")
which provides a secured line of credit for the Corporation, American Toys, Inc.
converted  all  $1,400,000  of debt  owed by the  Corporation  into  equity.  In
exchange  for  the  debt,  American  Toys,  Inc.  agreed  to  receive  from  the
Corporation one share of Series D Preferred Stock with the right to elect 2/3 of
the Corporation's Board of Directors upon stockholder  approval. In August 1996,
the one share of Series D Preferred Stock was converted into 1,157,028 shares of
the  Corporation's  Common Stock based on the initial amount of the debt divided
by the average price of the shares for a 90 day period prior to the  conversion.
This was performed in order for American  Toys,  Inc. to spin such shares off to
its stockholders and divest its interest in the Corporation.

         In  February  1996,  pursuant to the terms of the  Congress  financing,
Europe America Capital Corporation ("EACC"),  delivered to Congress a $2,000,000
letter of credit ("L/C").  EACC is an affiliate of Ilan Arbel, the Corporation's
former Chairman of the Board. The Congress financing is also guaranteed by UTTC,
the majority stockholder of the Corporation. As compensation for the issuance of
the L/C,  the  Corporation  granted  to EACC  options,  subject  to  stockholder
approval, (i) to purchase up to an aggregate of 1,250,000 shares of Common Stock
at a purchase  price of 25% of the closing bid price for the Common Stock on the
last  business day prior to exercise,  for a period of six months from  issuance
(this option  expired  unexercised);  and (ii) to purchase up to an aggregate of
20,000,000  shares  of the  Corporation's  preferred  stock,  designated  as the
"Series E Preferred Stock."

         From April 1996 to June 1997,  EACC exercised its options and purchased
an aggregate of 3,812,070  shares of the Series E Class I Preferred Stock (which
class has since been eliminated  pursuant to shareholder  vote), for $3,812,070.
An aggregate of 361,500 shares have been  converted to Common Stock,  leaving an
aggregate of 3,450,570 shares of Series E Preferred Stock outstanding,  prior to
the public offering. The proceeds of the funds received for this investment have
enabled  Playco to  acquire  the  assets of Toys  International  (a three  store
chain);  to finance the openings of the Santa Clarita,  Arizona  Mills,  Redondo
Beach,  Ontario Mills, and Clairemont  stores; to redesign five store locations;
and to support losses incurred during the Corporation's business turnaround.

         In April 1997,  EACC issued an additional $1 million L/C to Congress as
security. This L/C has enabled the Corporation to receive additional advances in
such  amount  from  Congress.  EACC did not  receive  any  compensation  for the
issuance of this L/C.



<PAGE>
                              FINANCIAL INFORMATION

         A COPY OF THE CORPORATION'S ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL
YEAR ENDED MARCH 31, 1997,  FILED WITH THE SECURITIES  AND EXCHANGE  COMMISSION,
WILL BE FURNISHED  (WITHOUT THE ACCOMPANYING  EXHIBITS) TO STOCKHOLDERS  WITHOUT
CHARGE UPON WRITTEN REQUEST  THEREFOR SENT TO JAMES B. FRAKES,  SECRETARY,  PLAY
CO. TOYS & ENTERTAINMENT  CORP.,  550 RANCHEROS  DRIVE,  SAN MARCOS,  CALIFORNIA
92069. EACH SUCH REQUEST MUST SET FORTH A GOOD FAITH  REPRESENTATION  THAT AS OF
DECEMBER  15, 1997 THE PERSON  MAKING THE REQUEST  WAS THE  BENEFICIAL  OWNER OF
SHARES OF THE CORPORATION'S  COMMON STOCK ENTITLED TO VOTE AT THE ANNUAL MEETING
OF STOCKHOLDERS.

                               II. OTHER BUSINESS

          As of the date of this proxy  statement,  the only business  which the
Board of Directors  intends to present,  and knows that others will present,  at
the Annual  Meeting is that herein set forth.  If any other  matter  properly is
brought  before  the  Annual  Meeting  or any  adjournments  thereof,  it is the
intention  of the persons  named in the  accompanying  form of proxy to vote the
proxy on such matters in accordance with their judgment.

Shareholder Proposals

         Proposals of shareholders intended to be presented at the Corporation's
1999 Annual Meeting of  Shareholders  must be received by the  Corporation on or
prior to August 16, 1999 to be eligible for inclusion in the Corporation's proxy
statement  and  form of  proxy to be used in  connection  with  the 1999  Annual
Meeting of Shareholders.

                                             By Order of the Board of Directors,

                                                                 James B. Frakes
                                                                       Secretary
January 5, 1998

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE AND RETURN YOUR
PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.  NO POSTAGE IS REQUIRED IF IT IS MAILED
IN THE UNITED STATES OF AMERICA.





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