PLAY CO TOYS & ENTERTAINMENT CORP
NT 10-Q, 1999-02-16
HOBBY, TOY & GAME SHOPS
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   FORM 12b-25

                         Commission File Number O-25030

                           NOTIFICATION OF LATE FILING

(Check One):  |_|Form 10-KSB   |_|Form 11-K   |_|Form 20-F
              |X|Form 10-QSB   |_|Form N-SAR

For Period Ending:    December 31, 1998
                    --------------------
         |_| Transition  Report on Form 10-K  |_|Transition Report on Form 10-Q
         |_|Transition  Report on Form 20-F   |_|Transition Report on Form N-SAR
         |_|Transition Report on Form 11-K

For the Transition Period Ended:

Read the attached instruction sheet before preparing form.

Please print or type.

     Nothing in this form shall be  construed to imply that the  Commission  has
verified any information  contained  herein.  If the  notification  relates to a
portion  of the  filing  checked  above,  identify  the  item(s)  to  which  the
notification relates:

                                     Part I
                             Registrant Information

Full name of registrant   Play Co. Toys & Entertainment Corp.

Former name if applicable

            Address of principal executive office (Street and number)
                               550 Rancheros Drive

                            City, State and Zip Code
                          San Marcos, California 92069

                         Part II. Rule 12b-25(b) and (c)

     If the subject  report could not be filed  without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate.)

     (a) The reasons  described  in  reasonable  detail in Part III of this form
could not be eliminated without unreasonable effort or expense;

     (b) The subject annual report,  semi-annual  report,  transition  report on
Form 10-K,  20-F,  11-K or Form N-SAR,  or portion  thereof  will be filed on or
before the 15th calendar day following the  prescribed  due date; or the subject
quarterly  report on transition  report on Form 10-Q, or portion thereof will be
filed on or before the fifth calendar day following the prescribed due date; and

     |X| (c) The  accountant's  statement  or  other  exhibit  required  by Rule
12b-25(c) has been attached is applicable.


                              Part III. Narrative

     State below in  reasonable  detail the reasons why Form 10-K,  11-K,  20-F,
10-Q,  N-SAR or the transition  report portion thereof could not be filed within
the prescribed time period. (Attached extra sheets if needed.)

     Since the  December  holiday  season,  management  of the  Company has been
preparing for its week-long  attendance at the annual toy trade show held in New
York, New York. This trade show,  during which management met with the Company's
significant trade vendors (i.e., Hasbro and Mattel), was held during the week of
February 8, 1999 and is critical for the Company:  buyers  review new toys to be
marketed  during the coming  year and  management  makes a  presentation  to the
Company's  credit  managers  respecting the Company's  projected needs vis a vis
credit lines from same. As the foregoing has required tremendous  attention from
management,  the Company is unable to file its Form 10-QSB within the prescribed
time period.



<PAGE>
                           Part IV. Other Information

     (1) Name and  telephone  number  of  person  to  contact  in regard to this
notification

Klarman & Associates, General Counsel (925) 934-9531
- --------------------------------------------------------------------------------
(Name)                                (Area Code) (Telephone Number)


     (2) Have all other periodic  reports  required under Section 13 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s). |X|Yes |_| No

     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

     |X|Yes |_| No If so: attach an explanation of the anticipated  change, both
narratively and  quantitatively,  and, if  appropriate,  state the reasons why a
reasonable estimate of the results cannot be made.

                       Play Co. Toys & Entertainment Corp.
                  (Name of registrant as specified in charter)

     Has caused this  notification to be signed on its behalf by the undersigned
thereunto duly authorized.

Date     2/16/99                       By  /s/ James Frakes
                                           James Frakes, Chief Financial Officer

     Instruction.  The  form  may  be  signed  by an  executive  officer  of the
registrant or by any other duly authorized representative. The name and title of
the person signing the form shall be type or printed  beneath the signature.  If
the  statement  is  signed  on  behalf  of  the   registrant  by  an  authorized
representative   (other   than   an   executive   officer),   evidence   of  the
representative's  authority to sign on behalf of the  registrant  shall be filed
with the form.

                                    ATTENTION

     Intentional  misstatements or omissions of fact constitute Federal criminal
violations (see 18 U.S.C. 1001)

                              GENERAL INSTRUCTIONS

     1.  This  form  is  required  by  Rule  12b-25  of the  General  Rules  and
Regulations under the Securities Exchange Act of 1934.

     2.  One  signed  original  and  four  conformed  copies  of this  form  and
amendments  thereto must be completed and filed with the Securities and Exchange
Commission,  Washington,  D.C. 20549, in accordance with Rule 0-3 of the General
Rules and Regulations under the Act. The information  contained in or filed with
the form will be made a matter of public record in the Commission files.

     3. A manually signed copy of the form and amendments thereto shall be filed
with each national  securities  exchange on which any class of securities of the
registrant is registered.

     4.  Amendments to the  notifications  must also be filed on Form 12b-25 but
need not restate information that has been correctly  furnished.  The form shall
be clearly identified as an amended notification.

     5.  Electronic  Filers.  This form shall not be used by  electronic  filers
unable to timely file a report  solely due to  electronic  difficulties.  Filers
unable to submit a report within the time period  prescribed due to difficulties
in  electronic  filing  should  comply  with  either  Rule  201 or  Rule  202 of
Regulation  S-T or apply for an adjustment in filing date pursuant to Rule 13(b)
of Regulation S-T.


<PAGE>
                             Part IV (3) Explanation


     In response to Part IV(3), the registrant references the following portions
of its press release, issued February 4, 1999:

     Play Co. Toys & Entertainment  Corp.  Announces 70% Net Income Increase For
The Third Quarter Ended December 31, 1998

     PR Newswire, Thursday, February 04, 1999 at 05:17

     The  Company  Achieved  Record  Sales for the Third  Quarter and Nine Month
Period Ended December 31, 1998

OTC SYMBOLS: Common Stock - PLCO
Series E Preferred Stock - PLCOP
Series E Preferred Stock Warrants - PLCOW

     SAN MARCOS,  Calif.,  Feb. 4 /PRNewswire/  -- Play Co. Toys & Entertainment
Corp.  ("Play Co.  Toys") (BB:  PLCO)  today  announced  record  results for the
nine-month  period  ended  December  31,  1998.  The  Company  posted  sales  of
$27,171,662, a $9,403,629, or 52.9% increase over its comparable 1997 nine-month
sales of $17,768,033.  Approximately $3.5 million of this sales growth came from
a 25.4% increase in same store sales during the nine-month period. The remaining
sales increase of approximately $5.9 million came from the Company's new stores.
This sales increase coupled with a 2.7% gross margin improvement,  resulted in a
gross profit increase of $4,477,982, or 63.7%, from $7,027,959 in the nine-month
period  ended  December  1997 to  $11,505,941  in the  nine-month  period  ended
December 1998. The Company posted a profit before interest,  taxes, depreciation
and amortization  (EBITDA) of $2,359,935 in the nine-month period ended December
1998  compared to EBITDA of $254,771 in the  nine-month  period  ended  December
1997. This represented an EBITDA improvement of $2,105,164,  or 826.3%. Play Co.
Toys'  overall  result for the  nine-month  period ended  December  1998 was net
income of $1,008,143,  or $0.23 of basic income per share, compared to a loss of
$(868,917),  or $(0.21) per share, in the nine-month period ended December 1997.
This  represented an  improvement  of  $1,877,060,  or $0.44 of basic income per
share. All of the earnings per share  calculations for the nine-month period and
for the  quarter  exclude  the effect of a  non-cash  dividend  relating  to the
Company's convertible preferred stock.

     Richard Brady,  President of the Company stated,  "We are very pleased with
these  figures.  Our net income for the  nine-month  period was on plan. Our new
store  format  and  our  ongoing  expansion  into  specialty,   collectible  and
educational toys continues to fuel our ongoing growth in sales and our improving
bottom line."

         Play Co. Toys also  announced its results for its third fiscal  quarter
ended  December 31,  1998.  Play Co. Toys posted  sales of  $14,715,952  for the
December 1998 quarter,  a $4,319,512,  or 41.5%  increase over its December 1997
sales of $10,396,440.  Approximately  $900,000 of this sales growth came from an
11.8%  increase in same store sales  during the  quarter.  The  remaining  sales
increase of approximately $3.4 million came from the Company's new stores.

     The  Company  posted a profit  before  interest,  taxes,  depreciation  and
amortization  (EBITDA) of $2,118,501  in the December  1998 quarter  compared to
EBITDA of $1,298,234 in the December 1997 quarter.  This  represented  an EBITDA
improvement  of $820,267.  Play Co. Toys'  overall  result for the December 1998
quarter  was net income of  $1,498,634,  or of basic  income of $0.32 per share,
compared to net income of $881,666,  or of basic  income of $0.21 per share,  in
the December 1997 quarter. This represented an improvement of $616,968, or $0.12
per share.

     Richard  Brady,  President of the Company  stated,  "We are also pleased to
announce  that the  Company  has  already  signed  leases  for eight new  stores
locations,  including the new Venetian Hotel and Casino in Las Vegas and Pier 39
in San Francisco,  to be opened at various dates in 1999.  Additional  locations
for 1999 are  under  review.  The  Company  is now  positioned  to start a major
expansion  into the East Coast.  Leases have  already  been signed to start this
Eastward expansion. We expect to open our first international location in 2000."

     Play  Co.  Toys  is a toy  retailer  with 25  stores  located  in  southern
California,  Arizona, Illinois, Michigan, Nevada and Texas. The Company operates
under the Play Co. Toys, Toys  International  and Toy Co.  tradenames.  Play Co.
Toys  specializes  in  offering   educational,   specialty,   collectible,   and
traditional toys.

     Statements  contained in this press release which are not historical  facts
may  be  considered   forward  looking   information   with  respect  to  plans,
projections, or future performance of Play Co. Toys as defined under the Private
Securities Litigation Reform Act of 1995. These  forward-looking  statements are
subject to risks and  uncertainties  which could cause actual  results to differ
materially from those projected.



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