PLAY CO TOYS & ENTERTAINMENT CORP
PRE 14A, 1999-03-22
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                            TO BE HELD ON MAY 5, 1999


To the Shareholders of
PLAY CO. TOYS & ENTERTAINMENT CORP.

         NOTICE IS HEREBY GIVEN that an Annual Meeting of  Shareholders  of PLAY
CO. TOYS &  ENTERTAINMENT  CORP.  (the "Company") will be held at the offices of
the Company,  located at 550 Rancheros Drive, San Marcos,  California  92069, on
May 5, 1999, at 10:00 a.m. Pacific Standard Time, for the following purposes:

     1. To vote on the  proposal to elect four (4)  Directors  to the  Company's
Board  of  Directors  to hold  office  for a period  of one year or until  their
successors are duly elected and qualified;

     2.  To  vote  on  the  proposal  to  amend  the  Company's  Certificate  of
Incorporation to authorize an increase in the number of authorized shares of the
Company's (a) Common Stock,  par value $0.01 per share,  from fifty-one  million
shares currently authorized to one hundred sixty million shares and (b) Series E
Preferred  Stock,  par value $0.01 per share,  from ten million shares currently
authorized to twenty-five million shares; and

     3. To transact  such other  business as properly may be brought  before the
meeting or any adjournment thereof.

     The close of  business  on March 12, 1999 has been fixed as the record date
for the determination of shareholders entitled to notice of, and to vote at, the
meeting and any adjournment thereof.

     You are cordially invited to attend the meeting. Whether or not you plan to
attend,  please complete,  date, and sign the accompanying  proxy, and return it
promptly in the enclosed  envelope to assure that your shares are represented at
the  meeting.  If you do attend,  you may  revoke any prior  proxy and vote your
shares in person if you wish to do so.  Any prior  proxy  automatically  will be
revoked if you execute the accompanying  proxy or if you notify the Secretary of
the Company, in writing, prior to the Annual Meeting of Shareholders.

                                              By order of the Board of Directors

                                                      James B. Frakes, Secretary

Dated: April 14, 1999

     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, AND
SIGN THE ENCLOSED PROXY, AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER
TO ASSURE REPRESENTATION OF YOUR SHARES. NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.



<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                                 PROXY STATEMENT

                       FOR ANNUAL MEETING OF SHAREHOLDERS

                            TO BE HELD ON MAY 5, 1999


     This proxy  statement  and the  accompanying  form of proxy were  mailed on
April 14, 1999 to the  shareholders of record (as of March 12, 1999) of Play Co.
Toys  &  Entertainment  Corp.  (the  "Company"),  a  Delaware  corporation,   in
connection  with the  solicitation  of proxies by the Board of  Directors of the
Company  for use at the  Annual  Meeting  to be held on May 5,  1999  and at any
adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     Shares  of the  Company's  Common  Stock,  par value  $0.01 per share  (the
"Common  Stock"),  represented by an effective  proxy in the  accompanying  form
will, unless contrary  instructions are specified in the proxy, be voted FOR (i)
the proposal to elect four (4) Directors to the Company's  Board of Directors to
hold office for a period of one year or until their  successors are duly elected
and  qualified  and (ii) the  proposal  to amend the  Company's  Certificate  of
Incorporation to authorize an increase in the number of authorized shares of the
Company's (a) Common Stock from fifty-one million shares currently authorized to
one hundred sixty  million  shares and (b) Series E Preferred  Stock,  par value
$0.01 per share ("Series E Stock"), from ten million shares currently authorized
to twenty-five million shares.

     Any such proxy may be revoked at any time before it is voted. A shareholder
may revoke this proxy (i) by notifying  the  Secretary of the Company  either in
writing prior to the Annual Meeting or in person at the Annual Meeting;  (ii) by
submitting  a proxy  bearing a later  date;  or (iii) by voting in person at the
Annual Meeting. An affirmative vote of a plurality of the shares of Common Stock
present in person or  represented by proxy at the Annual Meeting and entitled to
vote thereon is required to elect the Directors.  A shareholder voting through a
proxy who abstains with respect to the election of Directors is considered to be
present and entitled to vote on the  election of  Directors at the meeting,  and
his abstention is, in effect, a negative vote; however, a shareholder (including
a  broker)  who  does  not give  authority  to a proxy to vote or who  withholds
authority to vote on the election of Directors  shall not be considered  present
and entitled to vote on the election of Directors.  A shareholder voting through
a proxy who abstains with respect to approval of any other matter to come before
the meeting is  considered to be present and entitled to vote on that matter and
his abstention is, in effect, a negative vote; however, a shareholder (including
a  broker)  who  does  not give  authority  to a proxy to vote or who  withholds
authority  to vote on any  such  matter  shall  not be  considered  present  and
entitled to vote thereon.

     The Company will bear the cost of the  solicitation of proxies by the Board
of  Directors.  The Board of  Directors  may use the  services of its  Executive
Officers and certain  Directors to solicit  proxies from  shareholders in person
and by  mail,  telegram,  and  telephone.  Arrangements  may  also be made  with
brokers,   fiduciaries,   custodians,   and  nominees  to  send  proxies,  proxy
statements, and other material to the beneficial owners of the Common Stock held
of record by such  persons,  and the Company may reimburse  them for  reasonable
out-of-pocket expenses incurred by them in so doing.

     The Company's  annual report on Form  10-KSB/A-2  for the fiscal year ended
March 31, 1998 and its quarterly  report on Form  10-QSB/A-1 for the nine months
ended December 31, 1998 accompany this proxy statement.

     The principal executive offices of the Company are located at 550 Rancheros
Drive, San Marcos,  California  92069;  the Company's  telephone number is (760)
471-4505.


<PAGE>
               VOTING SECURITIES AND SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The  securities  entitled to vote at the meeting are the Common Stock.  The
presence,  in person or by proxy,  of a majority of shares entitled to vote will
constitute  a quorum for the meeting.  Each share of Common  Stock  entitles its
holder to one vote on each matter  submitted to the  shareholders.  The close of
business  on  March  12,  1999  has  been  fixed  as the  record  date  for  the
determination of shareholders entitled to notice of, and to vote at, the meeting
and any adjournment thereof. On that date, 5,509,197 shares of Common Stock were
outstanding. Voting of the shares of Common Stock is on a non-cumulative basis.

     The  following  table  sets  forth  information  as of March 12,  1999 with
respect to the beneficial ownership of shares of Common Stock by (i) each person
(including  any  "group"  as  that  term  is used  in  Section  13(d)(3)  of the
Securities  Exchange Act of 1934,  as  amended),  known by the Company to be the
owner of more than 5% of the  outstanding  shares of Common Stock;  (ii) each of
the Company's Directors and Officers;  and (iii) all Officers and Directors as a
group.  Except to the extent  indicated in the footnotes to the following table,
each of the individuals listed below possesses sole voting power with respect to
the shares of Common Stock listed opposite his name.



<PAGE>
<TABLE>
<CAPTION>
                   Name and Address                                Number of Shares             Percent of Common Stock 
                 of Beneficial Owner                             Beneficially Owned 1            Beneficially Owned 2,3

- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>                                      <C> 
Harold Rashbaum 4,5
c/o Play Co. Toys & Entertainment Corp.                                   --                                     --
550 Rancheros Drive
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------

Richard Brady 4
c/o Play Co. Toys & Entertainment Corp.                                 25,587                                   *
550 Rancheros Drive
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
James B. Frakes 6
c/o Play Co. Toys & Entertainment Corp.                                 10,000                                   *
550 Rancheros Drive
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------

Moses Mika
c/o Play Co. Toys & Entertainment Corp.                                   --                                     --
550 Rancheros Drive
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------

United Textiles & Toys Corp. 7
1410 Broadway, Suite 1602                                             2,489,910                                45.2%
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------

Breaking Waves, Inc. 5
112 West 34th Street                                                  1,400,000                                 25.4%
New York, New York  10120
- ------------------------------------------------------------------------------------------------------------------------------------

Multimedia Concepts International, Inc.8
1410 Broadway, Suite 1602                                                 --                                     --
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------

ABC Fund, Ltd.9
Riva Caccia                                                               --                                     --
Lugano, Switzerland CH-900
- ------------------------------------------------------------------------------------------------------------------------------------

Europe American Capital Foundation ("EACF")10
Via Cantonale                                                             --                                     --
Lugano, Switzerland CH-900
- ------------------------------------------------------------------------------------------------------------------------------------

Vermongenstreuhand, GMBH11                                                --                                     --
Kaiser Street #14
Bregenz, Austria A-6900
- ------------------------------------------------------------------------------------------------------------------------------------

Officers and Directors as a Group                                       35,587                                   *
(4 persons)4,5,6
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

*  Less than 1%

     (1) Unless otherwise noted, all of the shares shown are held by individuals
or entities  possessing  sole voting and  investment  power with respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of an individual or entity to acquire them within 60 days,  whether by the
exercise of options or  warrants,  are deemed  outstanding  in  determining  the
number of shares beneficially owned by such person or entity.
<PAGE>
(footnotes continued from previous page)

     (2) The  "Percent of Common  Stock  Beneficially  Owned" is  calculated  by
dividing the "Number of Shares  Beneficially  Owned" by the sum of (i) the total
outstanding shares of Common Stock of the Company, and (ii) the number of shares
of Common  Stock that such  person or entity has the right to acquire  within 60
days,  whether by exercise of options or warrants.  The "Percent of Common Stock
Beneficially  Owned" does not reflect shares beneficially owned by virtue of the
right of any person,  other than the person named and affiliates of said person,
to acquire them within 60 days, whether by exercise of options or warrants.

     (3) Does not include  35,303,418  shares of Common Stock  issuable upon the
conversion  (any time two years from  issuance) of 5,883,903  shares of Series E
Stock outstanding.

     (4) Does not  include  150,000  shares of Common  Stock  issuable  upon the
conversion (any time two years from issuance) of 25,000 shares of Series E Stock
issued as a bonus in March 1998. The shares of Series E Stock vest 100% on April
1, 1999.

     (5) Mr.  Rashbaum,  the  Company's  Chairman  of the  Board,  is  also  the
president  and the sole  director of Breaking  Waves,  Inc.  ("BWI")  which is a
wholly-owned  subsidiary  of  Hollywood  Productions,  Inc.  ("Hollywood").  Mr.
Rashbaum is also the president and a director of Hollywood.

     (6)  Represents  those shares  underlying  an option which have vested.  An
additional  10,000 shares underlying such option shall vest on July 1, 1999, and
the final 10,000 shares underlying such option shall vest on July 1, 2000.

     (7) Does not include  1,950,000  shares of Common Stock  issuable  upon the
conversion  (any time two years from  issuance)  of  325,000  shares of Series E
Stock. The president of United Textiles & Toys Corp. ("UTTC"), a publicly traded
company which is the  Company's  controlling  shareholder,  is Ilan Arbel who is
also the  president,  chief  executive  officer,  and a director  of  Multimedia
Concepts  International,  Inc. ("MMCI"),  a publicly traded company which is the
parent  company  of UTTC  (owning  78.5% of same).  MMCI is owned  62.2% by U.S.
Stores Corp., a company of which Mr. Arbel is the president and a director. U.S.
Stores Corp. is owned 100% by American  Telecom PLC, a British  corporation.  By
virtue of its ownership of UTTC,  MMCI may be deemed a beneficial  holder of the
Company's common stock held by UTTC.

     (8) Does not include  4,818,420  shares of Common Stock  issuable  upon the
conversion  (any time two years from  issuance)  of  803,070  shares of Series E
Stock.

     (9) Does not include  9,199,998  shares of Common Stock  issuable  upon the
conversion  (any time two years from  issuance) of 1,533,333  shares of Series E
Stock.

     (10) Does not include  7,035,000  shares of Common Stock  issuable upon the
conversion  (any time two years from  issuance) of 1,172,500  shares of Series E
Stock.

     (11) Does not include  4,500,000  shares of Common Stock  issuable upon the
conversion  (any time two years from  issuance)  of  750,000  shares of Series E
Stock.

     MATTERS  WHICH SHALL BE CONSIDERED AT THE MEETING AND WITH RESPECT TO WHICH
ACTION WILL BE TAKEN THEREAT:

                            I. ELECTION OF DIRECTORS

     The Board of Directors  currently  consists of four  members  elected for a
term of one year or until their  successors are duly elected and qualified.  Two
such members are inside directors, and the remaining two are outside independent
directors.


<PAGE>
     An affirmative vote of a plurality of the shares of Common Stock present in
person or  represented  by proxy at the  Annual  Meeting  and  entitled  to vote
thereon is required to elect the Directors. All proxies received by the Board of
Directors  will be voted for the election as  Directors  of the nominees  listed
below if no  direction  to the  contrary  is given.  In the event any nominee is
unable to serve,  the proxy solicited  hereby may be voted, in the discretion of
the  proxy,  for the  election  of  another  person in his  stead.  The Board of
Directors knows of no reason to anticipate this will occur.

     The following table sets forth, as of March 12, 1999, the four nominees for
election as Directors of the Company:
<TABLE>
<CAPTION>

<S>                            <C>                  <C> 
Name                            Age                  Position

Richard Brady                   47                   Chief Executive Officer, President, and Director

Harold Rashbaum                 72                   Chairman of the Board

James Frakes                    42                   Chief Financial Officer, Secretary, and Director

Moses Mika                      78                   Director
</TABLE>



     All Directors hold office until the next annual meeting of  shareholders or
until their  successors  are duly  elected and  qualified.  Officers are elected
annually by, and serve at the discretion  of, the Board of Directors.  There are
no family  relationships  between  or among any  Officers  or  Directors  of the
Company,  except that Mr. Rashbaum is the  father-in-law of Mr. Mika's son. Each
Director  is elected  at an annual  meeting of the  Company's  shareholders  and
serves for a period of one year or until a successor is duly elected.

     As permitted  under the Delaware  General  Corporation  Law, the  Company's
Certificate of Incorporation  eliminates the personal liability of the Directors
to the Company or any of its shareholders for damages caused by breaches of said
Directors' fiduciary duties. As a result of such provision,  shareholders may be
unable to  recover  damages  against  Directors  for  actions  which  constitute
negligence or gross  negligence or are in violation of their  fiduciary  duties.
This  provision in the Company's  Certificate  of  Incorporation  may reduce the
likelihood  of  derivative  and other types of  shareholder  litigation  against
Directors.

     Richard Brady is a co-founder of the Company and has acted as the Company's
Chief  Executive  Officer and President  since  December 1995. Mr. Brady was the
Executive Vice President, Secretary, and a Director from the Company's inception
in 1974 until  December  1996.  He was  re-elected  Director  of the  Company in
January  1998.  Mr.  Brady has been the  President of Toys  International,  Inc.
("Toys," a  wholly-owned  subsidiary  of the Company)  since  January 1997 and a
Director thereof since May 1998.

     Harold  Rashbaum  has been the  Chairman  of the Board of  Directors  since
September  10, 1996.  Mr.  Rashbaum was a crisis  management  consultant  to the
Company from July 1995 to September  10, 1996.  In May 1998, he was elected as a
Director of Toys. Mr. Rashbaum has been the President,  Chief Executive Officer,
and a Director of Hollywood  since January 1997.  Since  September  1996, he has
also been the  President,  Secretary,  and sole Director of BWI (a  wholly-owned
subsidiary of Hollywood).  From May 1996 to January 1997, Mr. Rashbaum served as
Secretary and Treasurer of Hollywood. Since February 1996, Mr. Rashbaum has also
been the President and a Director of H.B.R.  Consultant Sales Corp.  ("HBR"), of
which his wife is the sole shareholder. Prior thereto from February 1992 to June
1995, Mr.  Rashbaum was a consultant to 47th Street Photo,  Inc., an electronics
retailer. Mr. Rashbaum held this position at the request of the bankruptcy court
during the time 47th Street Photo,  Inc. was in Chapter 11. From January 1991 to
February 1992, Mr. Rashbaum was a consultant for National Wholesale Liquidators,
Inc., a major retailer of household goods and housewares.
<PAGE>
     James Frakes was  appointed  Chief  Financial  Officer and Secretary of the
Company in July  1997.  In August  1997,  he was  elected  as a Director  of the
Company. In January 1998, Mr. Frakes was appointed Secretary and Chief Financial
Officer of Toys.  He was elected as a Director  thereof in May 1998.  In January
1998, Mr. Frakes was elected as a Director of Hollywood. From June 1990 to March
1997,  Mr. Frakes was Chief  Financial  Officer of Urethane  Technologies,  Inc.
("UTI") and two of its  subsidiaries,  Polymer  Development  Laboratories,  Inc.
("PDL") and BMC Acquisition, Inc. These were specialty chemical companies, which
focused on the  polyurethane  segment of the plastics  industry.  Mr. Frakes was
also Vice  President  and a Director of UTI during this  period.  In March 1997,
three unsecured creditors of PDL filed a petition for the involuntary bankruptcy
of PDL.  This  matter is  pending  before the United  States  Bankruptcy  Court,
Central District of California.  From 1985 to 1990, Mr. Frakes was a manager for
Berkeley   International   Capital  Corporation,   an  investment  banking  firm
specializing in later stage venture capital and leveraged  buyout  transactions.
In  1980,  Mr.  Frakes  obtained  a  Masters  in  Business  Administration  from
University  of Southern  California.  He obtained his Bachelor of Arts degree in
history from Stanford University, from which he graduated with honors in 1978.

     Moses Mika was  appointed as a Director of the Company in March 1998 and as
a Director of Toys in May 1998. Mr. Mika has been retired since 1989.

Significant Employees of the Company

     John Hites has been the Vice President of Retail  Operations of the Company
(a non-executive  officer  position) since April 1998. Since 1974, Mr. Hites has
been actively involved in the retail sale of specialty toys and items. From 1976
through 1982, prior to the Company's acquisition of Toys, Mr. Hites was employed
by Toys.

     Howard Labow has been the Vice  President of  Advertising of the Company (a
non-executive  officer  position)  since June 1998.  He has been employed by the
Company since 1977.

     Donna Hogan has been the Vice President of  Merchandising of the Company (a
non-executive  officer  position)  since June 1998. She has been employed by the
Company since 1983.

Board Meetings, Committees, and Compensation

     During the fiscal  year ended March 31,  1998,  no meetings of the Board of
Directors  were  held.  Actions  were taken on sixteen  occasions  by  unanimous
written consent of the Board of Directors, which consent was obtained in lieu of
meetings.  The Company does not pay its  Directors  for  attendance  at Board of
Directors  meetings  or  committee  meetings.   The  Company's  audit  committee
comprises two outside  directors (Harold Rashbaum and Moses Mika) and one inside
director (James Frakes).  No meetings of the audit committee were held in fiscal
1998.

     During fiscal 1998, Harold Rashbaum,  the Company's  Chairman of the Board,
received  an  aggregate  of  $25,000  in   compensation   from  the  Company  in
consideration  of the consulting  services he provided  therefor.  Mr.  Rashbaum
received  approximately $1,944 per month for the first nine months of the fiscal
year, and  commencing in January 1998, his monthly  consulting fee was increased
to $2,500.  Commencing January 1, 1999, Mr. Rashbaum's  consulting fee increased
to $3,500 per month.  In March 1998, the Company issued a bonus of 25,000 shares
of Series E Stock, subject to a vesting schedule, to Mr. Rashbaum:  these shares
vest 100% on April 1, 1999. Mr.  Rashbaum  devotes a significant  portion of his
time to the  Company:  among other  things,  he reviews  potential  store sites,
assists in strategic  planning,  reviews all cash outflows,  and otherwise works
closely with  management in further  developing and  implementing  the Company's
ongoing business strategy.


<PAGE>
     The  affirmative  vote of the  holders of a  majority  of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers  of the  Company  and other  principal  shareholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  70.6% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this  proposal;  therefore,  this proposal  shall be approved at the
meeting.

     The Board of Directors recommends that you vote "FOR" this Proposal.

Executive Compensation and Related Matters

Summary of Cash and Certain Other Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to,  earned by, or paid by the Company  during the years  ended March 31,  1998,
1997, and 1996 to the named Executive Officer of the Company:

<TABLE>
<CAPTION>
===========================================================================================================================
                                               SUMMARY COMPENSATION TABLE
                                                   ANNUAL COMPENSATION

- ---------------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------------------------
               (A)                      (B)            (C)                (D)                  (E)                      (F)
                                                                                       Options/SARs (Shares)       Other Annual 
   Name and Principal Position         Year         Salary ($)         Bonus ($)                                  Compensation ($)
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                  <C>             <C>                  <C>               <C>                      <C>      
Richard Brady                        1998            120,000              --                25,000 (1)               8,579.00 (2)
President, Chief Executive
Officer, and Director
- ------------------------------------------------------------------------------------------------------------------------------------

                                     1997            108,000               --                  --                    6,179.00 (2)
- ------------------------------------------------------------------------------------------------------------------------------------

                                     1996            117,230               --                  --                    7,979.00 (2)
====================================================================================================================================
</TABLE>

     (1) Mr. Brady received  25,000 shares of Series E Stock as a bonus in March
1998. These shares vest 100% on April 1, 1999.

     (2) Includes an automobile  allowance of $7,200 for 1998,  $4,800 for 1997,
and $6,600 for 1996 and the  payment of life  insurance  premiums  of $1,379 for
each of 1998, 1997, and 1996.

1994 Stock Option Plan

     In 1994,  the Company  adopted the  Company's  1994 Stock  Option Plan (the
"SOP").  The Board  believes  that the SOP is  desirable  to attract  and retain
executives  and other  key  employees  of  outstanding  ability.  Under the SOP,
options to purchase an aggregate of not more than 50,000  shares of Common Stock
may be  granted  from  time  to  time  to key  employees,  Officers,  Directors,
advisors,  and  independent  consultants  to the Company  and its  subsidiaries.
Pursuant  to the SOP,  the  Company  granted to James  Frakes  (Chief  Financial
Officer and Secretary),  pursuant to his hire, options to purchase 30,000 shares
of Common Stock at an exercise price of $1.15 per share,  vesting at the rate of
10,000 shares per annum in July 1998,  1999, and 2000. None of such options have
been exercised.


<PAGE>
     The Board of  Directors is charged  with  administration  of the SOP and is
generally  empowered  to interpret  the plan,  prescribe  rules and  regulations
relating thereto, determine the terms of the option agreements,  amend them with
the consent of the  Optionee,  determine the employees to whom options are to be
granted,  and  determine  the number of shares  subject  to each  option and the
exercise price thereof. The per share exercise price for incentive stock options
("ISOs")  will not be less than 100% of the fair market  value of a share of the
Common Stock on the date the option is granted (110% of fair market value on the
date of grant of an ISO if the  Optionee  owns more than 10% of the Common Stock
of the Company).

     Options will be exercisable for a term (not less than one year)  determined
by the Board.  Options may be exercised  only while the  original  grantee has a
relationship  with the Company or at the sole  discretion  of the Board,  within
ninety  days  after  the  original  grantee's  termination.   In  the  event  of
termination  due to  retirement,  the  Optionee,  with the consent of the Board,
shall have the right to exercise  his option at any time  during the  thirty-six
month  period  following  such  retirement.  Options  may  be  exercised  up  to
thirty-six  months  after  the  death or total and  permanent  disability  of an
Optionee.  In the event of certain  basic  changes in the  Company,  including a
change in control of the Company as defined in the SOP, in the discretion of the
Board,  each option may become fully and immediately  exercisable.  ISOs are not
transferable  other  than by will or by the laws of  descent  and  distribution.
Options may be exercised during the holder's  lifetime only by the holder or his
guardian or legal representative.

     Options  granted  pursuant  to the SOP may be  designated  as ISOs with the
attendant tax benefits  provided  therefor  pursuant to Sections 421 and 422A of
the  Internal  Revenue  Code of 1986.  Accordingly,  the SOP  provides  that the
aggregate  fair market value  (determined  at the time an ISO is granted) of the
Common  Stock  subject to ISOs  exercisable  for the first  time by an  employee
during any calendar  year (under all plans of the Company and its  subsidiaries)
may not exceed $100,000.  The Board may modify,  suspend,  or terminate the SOP,
provided,  however, that certain material  modifications  affecting same must be
approved  by the  shareholders,  and any  change  in the SOP that may  adversely
affect an  Optionee's  rights  under an option  previously  granted  under  same
requires the consent of the Optionee.


1994 401(k) Employee Stock Option Plan ("ESOP")

     In May 1994, the Company adopted corporate  resolutions  approving a 401(k)
Employee   Stock   Ownership   Plan  (the   "401(k)  ESOP  Plan")  which  covers
substantially  all  employees of the Company.  The 401(k) ESOP Plan was filed on
July 14, 1995 with the Internal Revenue Service and includes provisions for both
employee stock  ownership and a 401(k) Plan. The ESOP portion of the plan allows
contributions only by the Company:  these can be made annually at the discretion
of the Company's Board of Directors and has been designed to invest primarily in
the Company's  stock. The 401(k) portion will be contributed to by the employees
of the Company through payroll deductions.  The Company does not intend to match
contributions  to the 401(k)  portion.  Contributions  to the ESOP  portion  may
result in an expense,  resulting in a reduction in earnings,  and may dilute the
ownership  interests of persons who currently own securities of the Company.  On
January 26, 1995,  Messrs.  Brady and Tom Davidson (a founder of the Company and
the  Company's   former   President)  and  the  Company's  then  parent  company
contributed an aggregate of 15,333  (post-July 1997 reverse split) shares of the
Company's Common Stock to the ESOP. In August 1998, pursuant to the ESOP portion
of the plan,  the Company  issued 5,673 shares of Common Stock to certain former
employees.


<PAGE>
     II.  AMENDMENT TO  CERTIFICATE OF  INCORPORATION  TO INCREASE THE NUMBER OF
AUTHORIZED SHARES THEREUNDER

     The Board of  Directors  has  unanimously  approved a proposal to amend the
Company's  Certificate  of  Incorporation  to increase the number of  authorized
shares of the Company's (a) Common Stock from fifty-one million shares currently
authorized to one hundred  sixty million  shares and (b) Series E Stock from ten
million shares currently authorized to twenty-five million shares.

     As of March 12,  1999,  the  Company has issued and  outstanding  5,509,197
shares of Common Stock, 5,883,903 shares of Series E Stock, and 2 million Series
E Stock Redeemable  Purchase  Warrants  ("Series E Warrants").  Each holder of a
Series E Warrant may  exercise  same and purchase one share of Series E Stock at
$5.00  per  share  until  December  29,  2002.  Each  share of Series E Stock is
convertible,  at the option of the holder,  two years from the date of issuance,
into six shares of Common  Stock.  The Company  currently  has  reserved  50,000
shares of Common Stock for issuance under its SOP.

     The 2 million  outstanding  Series E  Warrants  may be  exercised  and thus
converted into 2 million  shares of Series E Stock,  each share of which is then
convertible into six shares of Common Stock.  Accordingly,  in the event (i) the
Series E  Warrants  are  exercised  and the Series E Stock  underlying  same are
issued and  converted  (any time two years after  issuance)  into  Common  Stock
(12,000,000 shares), and (ii) the currently outstanding shares of Series E Stock
are converted (any time after  December 29, 1999) into Common Stock  (35,303,418
shares),  the  Company  will be required  to issue  47,303,418  shares of Common
Stock.  In  addition,  given that the Company has issued a debenture to Frampton
Industries,  Ltd. ("Frampton"),  an unaffiliated British Virgin Islands Company,
in consideration of a $650,000 loan made by same to the Company,  and given that
such debenture  bears a 5% interest rate and is convertible  into Series E Stock
at a price of $0.10  per  share  (at  Frampton's  option),  the  Company  may be
required to issue an additional  6,825,000  shares of Series E Stock pursuant to
the debenture whereupon any time two years after issuance of the Series E Stock,
same are convertible into an aggregate of 40,950,000 shares of Common Stock. See
"Recent Developments."

     This Proposal to authorize an increase in the number of  authorized  shares
of Common Stock and Series E Stock is made to ensure that a sufficient number of
authorized  shares of Common Stock and Series E Stock are available in the event
that the Series E Warrants are  exercised  and the Series E Stock are  converted
into shares of Common Stock.

     The  affirmative  vote of the  holders of a  majority  of the shares of the
Common Stock issued and  outstanding  on the record date,  voting  together as a
single class,  is required for the approval of this proposal.  The Directors and
Officers  of the  Company  and other  principal  shareholders  owning of record,
beneficially,  directly and indirectly,  an aggregate of approximately  70.6% of
such  shares  outstanding  on the record  date,  have agreed to vote in favor of
approval of this  proposal;  therefore,  this proposal  shall be approved at the
meeting.

     The Board of Directors recommends that you vote "FOR" this Proposal.

                               RECENT DEVELOPMENTS

     Since August 1997, the Company's wholly-owned subsidiary,  Toys, has opened
nine stores,  eight of which were opened during the  Company's  second and third
quarters of fiscal 1999.  Since the Company's  second fiscal  quarter,  Toys has
executed  leases for an additional  ten stores,  all of which stores it plans to
open by the end of calendar year 2000. At present,  the Company,  Toys,  and the
Company's wholly-owned  subsidiary Play Co. Toys Canyon Country, Inc. ("Canyon,"
which  operates  the flagship  store  opened in October  1996 in Santa  Clarita)
operate an aggregate of twenty-five  stores throughout  Southern  California (in
the Los Angeles,  Orange, San Diego, Riverside, and San Bernardino Counties) and
in Tempe, Arizona; Las Vegas, Nevada; Dallas, Texas; Auburn Hills, Michigan; and
Chicago,  Illinois.  (The  Company  and its  two  subsidiaries  are  hereinafter
referred to in the  aggregate  as the  "Company"  except  where  delineation  is
required.)  The Company is expanding its  geographic  market,  and by the end of
calendar  year 2000 expects to open ten new stores in northern  California  (San
Francisco);  Houston, Texas; Charlotte,  North Carolina;  Atlanta,  Georgia, and
Nashville, Tennessee.
<PAGE>
     On March 3, 1999, the Company created the first of two dedicated electronic
commerce websites.  The site,  www.ToysWhyPayRetail.com,  which represents a new
trade name for the Company,  allows  consumers to  purchase,  at near  wholesale
prices,  overstocks,  special  buys,  and  overruns  on mostly  name-brand  toys
purchased by the Company out of season. The Company plans to offer approximately
1000 items for sale on the website. The Company expects to finalize the creation
of its second  electronic  commerce website in April 1999 and will focus same on
collectible and imported  specialty  merchandise  such as die-cast cars,  dolls,
plush toys,  trains,  and collectible  action figures.  In conjunction with this
second  website,  the Company plans to place  computers in several of its retail
locations  to allow  its  customers  to place  orders on the  website  for goods
otherwise not sold in such stores.

     On  February  1,  1999,  the  Company  entered  into a two month  agreement
(expiring March 31, 1999) with Coffin  Communications  Group ("Coffin") pursuant
to which  Coffin is to provide  investor  relations  services  to the Company in
exchange for which Coffin is to receive an aggregate of $5,000. Also on February
1, 1999, the Company entered into a one year agreement (expiring March 31, 2000)
with Typhoon Capital  Consultants,  LLC ("Typhoon") pursuant to which Typhoon is
to  provide  financial   consulting   services  and  other  consulting  services
encompassing  assistance  in the  production  of a  summary  business  plan  and
corporate  profile,  the creation of an advisory committee to assist the Company
in assessing  certain  proposed  actions,  and the  marketing  of the  Company's
websites.

     In January 1999, the Company and Frampton,  an unaffiliated  British Virgin
Islands  company,  executed a letter  agreement  pursuant to which  Frampton has
agreed to act as the exclusive  placement  agent and  financial  advisor for the
Company in  connection  with a  contemplated  proposed  offering of  convertible
debentures.  The  agreement  is for a term of six months  (with a potential  two
month  extension at  Frampton's  option) and  provides  that  Frampton  shall be
provided an  investment  banking fee of 8% of the face amount of each  debenture
funded.

     In November 1998, the Company  entered into  agreements  with (i) ZD Group,
L.L.C.  ("ZD"),  a  related  party,  and  (ii)  Frampton  to  secure  additional
financing.  ZD is a New York limited liability company, the beneficiary of which
is a  member  of  the  family  of the  Company's  Chairman.  Pursuant  to the ZD
agreement,  ZD issued a $700,000 irrevocable standby letter of credit ("L/C") in
favor of FINOVA Capital Corp ("FINOVA"),  the Company's  working capital lender.
FINOVA then lent a matching  $700,000 to the Company in the form of a term loan,
pursuant  to a Third  Amendment  to Loan  and  Security  Agreement  executed  on
February  11, 1999 by and  between  the  Company and FINOVA.  The term loan from
FINOVA  expires on August 3, 2000 and bears  interest at prime plus one percent.
As  consideration  for its  issuance  of the  L/C,  ZD  will  receive  a  profit
percentage after  application of corporate  overhead from three of the Company's
stores. See "Certain Relationships and Related Transactions."

     Pursuant to the Frampton  agreement,  Frampton  has loaned  $650,000 in the
form of a  convertible,  subordinated  debenture  due  December  31,  1999.  The
debenture  bears a 5% interest rate and is convertible  into Series E Stock at a
price of $0.10 per share at  Frampton's  option.  This  price  represents  a 50%
discount  from the then current  (November  10, 1998) market price  reflecting a
discount for the illiquidity of the shares,  which do not carry any registration
rights.

     In  September  1998,  the Company and BWI  entered  into a Sales  Agreement
pursuant to which BWI agreed to purchase,  during the term of this Agreement, an
aggregate of 1,400,000 shares of the Company's Common Stock, par value $0.01 per
share,  at a price equal to a 50%  discount to the closing bid price for a share
of Common Stock,  as reported by the  Over-the-Counter  Bulletin  Board, on each
date on which BWI  submitted to the Company its request to purchase said shares.
BWI's  commitment  to purchase  these  securities  was subject to the  Company's
purchase  from BWI of  swimwear  valued  in an amount  not less  than  $400,000.
Pursuant to this  agreement,  on November 24, 1998,  BWI  purchased  1.4 million
unregistered shares of the Company's Common Stock in a private transaction.  BWI
is a  wholly-owned  subsidiary of  Hollywood,  a publicly  traded  company whose
President  is also  the  President  of BWI  and the  Chairman  of the  Board  of
Directors of the Company.  The shares  purchased by BWI represent  approximately
25.4% of the  Company's  total  Common Stock  issued and  outstanding  after the
transaction.  BWI paid  $504,000  for the Common  Stock,  which  represented  an
approximate price of $0.36 per share:  $300,973.50 of the consideration remitted
by BWI was in cash, and the remaining  $203,026.50 was provided in BWI swimwear.
The Company had previously carried BWI swimsuits in its stores on a trial basis.
See "Certain Relationships and Related Transactions."
<PAGE>
     On July 27,  1998,  the Company  sold  100,000  shares of Series E Stock to
UTTC, the Company's  principal  shareholder,  for $100,000.  In determining  the
purchase  price paid by UTTC,  the  trading  price of the Series E Stock - along
with the applicable discounts for illiquidity,  lack of marketability,  and lack
of registration  rights - were  considered.  The trading price of  approximately
$2.00 per share  was  discounted  by 50% for the  above  reasons.  See  "Certain
Relationships and Related Transactions."

     On July 22,  1998,  the Company  entered  into a Lead  Generation/Corporate
Relations  Agreement with Corporate  Relations Group,  Inc.  ("CRG"),  a Florida
corporation not affiliated with the Company, pursuant to which CRG shall provide
investor  and public  relations  services  to the  Company  for a period of five
years.  Under the terms of the Agreement,  the Company paid $100,000 to CRG upon
execution of the  agreement  and agreed to issue 50,000  shares of the Company's
Series E Stock as a reimbursement for expenses. In addition, the Company granted
to CRG options to purchase  350,000  shares of Common Stock at an exercise price
of $0.78125 per share and 400,000  shares of Series E Stock at an exercise price
of $2.25 per share. In a related  agreement,  the Company issued options to four
principals of CRG entitling each to purchase 25,000 shares of Common Stock at an
exercise  price of $0.78125  and 75,000  shares of Series E Stock at an exercise
price of $2.25 per share. In connection with these options, the Company recorded
approximately  $35,000 in  compensation  ($10,000 for the Series E Stock options
and $25,000 for the Common Stock options) based on an option pricing model which
considered the volatility of the securities' stock prices, and the short life of
the  options,  2/3 of which  are  exercisable  for a two  month  period  and the
remaining 1/3 of which are exercisable for a six month period.

     On December 29, 1997, the Company consummated an initial public offering of
750,000  shares of its Series E Stock and  1,500,000  Series E Warrants at $4.00
per share and $0.10 per Warrant,  respectively,  through West America Securities
Corp. as underwriter,  for a total offering of $3,150,000.  The Company received
gross proceeds of  approximately  $2,740,000 from the offering after the payment
of a 10% commission and 3% non accountable expense allowance to the underwriter.
With the closing of the  offering,  the  options to purchase  shares of Series E
Stock  granted to Europe  American  Capital  Corp.  ("EACC," an  affiliate),  in
accordance with the Company's  previous  financing  through  Congress  Financial
Corporation (Western) ("Congress"),  terminated.  See "Certain Relationships and
Related Transactions."

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Hollywood Productions, Inc.

     In February  1999,  the  Company  borrowed  $100,000  from  Hollywood.  The
president  of  Hollywood  is also the  Chairman  of the  Board  of the  Company.
Pursuant to the loan,  the Company  issued an  unsecured 9%  promissory  note to
Hollywood  which  calls  for  repayment  of  the  note  in  four  equal  monthly
installments,  comprising principal and interest,  commencing March 15, 1999 and
ending June 15, 1999.

Breaking Waves, Inc.

     On November 24,  1998,  pursuant to a sales  agreement  entered into by and
between the Company and BWI, BWI  purchased 1.4 million  unregistered  shares of
the Company's Common Stock in a private transaction. The shares purchased by BWI
represent  approximately  25.4% of the total Common Stock issued and outstanding
after the transaction.  The consideration paid for the stock was $504,000, which
represented an approximate  price of $0.36 per share.  This price was discounted
50% from the then current market price reflecting a discount for the illiquidity
of the shares,  which do not carry any registration  rights.  $300,973.50 of the
consideration  remitted was in cash, and the remaining  $203,026.50 was provided
to the  Company in the form of BWI  product,  primarily  girls'  swimsuits.  The
Company  had  previously  carried  swimsuits  from BWI in its  stores on a trial
basis.


<PAGE>
     Pursuant  to the  sales  agreement  (which  has a term  of one  year  which
automatically extends for one year terms unless either of the parties terminates
same), the Company agreed to purchase,  during each season during which swimwear
is  purchased,  a minimum  of 250 pieces of  merchandise  for each of its retail
locations  and to  provide  advertising  promotional  materials  and  ads of the
merchandise in all of its  brochures,  advertisements,  catalogs,  and all other
promotional materials,  merchandising  programs, and sales promotion methods, in
all mediums used by same.

     On July 15,  1998,  the Company  borrowed  $300,000  from BWI and issued an
unsecured  promissory  note (at (9%  interest  per  annum)  to same in  exchange
therefor.  The note  called  for five  monthly  installments  of  principal  and
interest commencing on August 15, 1998 and ending December 30, 1998 and has been
repaid in full.

     On March 1,  1998 the  Company  borrowed  $250,000  from BWI and  issued an
unsecured  promissory  note (at 15%  interest  per  annum)  to same in  exchange
therefor. The note called for ten monthly installments of principal and interest
commencing on March 31, 1998 and ending on December 31, 1998 and has been repaid
in full.

ZD Group, L.L.C.

     In November 1998,  the Company  entered into an agreement with ZD to secure
additional  financing.   ZD  is  a  New  York  limited  liability  company,  the
beneficiary  of which is a  member  of the  family  of the  Company's  Chairman.
Pursuant to the ZD agreement,  ZD issued a $700,000  irrevocable  standby L/C in
favor of FINOVA, the Company's working capital lender (which is not an affiliate
of the Company). FINOVA then lent a matching $700,000 to the Company in the form
of a term loan,  pursuant to a Third  Amendment to Loan and  Security  Agreement
executed  on February  11, 1999 by and between the Company and FINOVA.  The term
loan from FINOVA  expires on August 3, 2000 and bears interest at prime plus one
percent.  As consideration for its issuance of the L/C, ZD will receive a profit
percentage after  application of corporate  overhead from three of the Company's
stores.

United Textiles & Toys Corp.

     The Company's parent, UTTC, has guaranteed the Company's loan from FINOVA.

     The  president of UTTC,  Ilan Arbel,  in a letter  dated May 15, 1998,  has
represented, generally, his intent and ability to provide working capital to the
Company, should same be necessary, through September 30, 1999.

     On July 27,  1998,  the Company  sold  100,000  shares of Series E Stock to
UTTC, the Company's  principal  shareholder,  for $100,000.  In determining  the
purchase price paid by UTTC, the trading price of the Company's Series E Stock -
along with the applicable discounts for illiquidity, lack of marketability,  and
lack  of  registration   rights  -  were   considered.   The  trading  price  of
approximately $2.00 per share was discounted by 50% for the above reasons.

ABC Fund, Ltd.

     In June 1998, the Company and ABC Fund, Ltd.  ("ABC," a Belize  corporation
and an  affiliate  of the  Company),  the  holder  of a 5%  convertible  secured
subordinated  debenture  - dated  January  21, 1998 and due August 15, 2000 (the
"Debenture")  -  offered  to amend  the terms of the  Debenture  to  enable  the
conversion of the principal amount and accrued interest thereon,  into shares of
Series E Stock, at a conversion price of $1.00 per share.  Management  agreed to
convert the Debenture  since the conversion of the debt into equity would result
in a  strengthened  equity  position  which  management  believed  would provide
confidence to the Company's working capital lender, FINOVA, and trade creditors.
Further,  converting the debt to equity  eliminated  on-going  interest  expense
requirements  as  well  as the  cash  flow  required  to  repay  the  Debenture.
Simultaneously  with its offer to amend the  Debenture,  ABC  elected to convert
same as of June 30, 1998, whereby,  $1.5 million in principal amount and $33,333
in accrued  interest were converted into 1,533,333 shares of Series E Stock. ABC
did not receive any registration  rights  regarding the shares.  Simultaneously,
ABC terminated the Subordinated  Security  Agreement between the parties and the
Intercreditor  and  Subordination  Agreement,  dated  January 21,  1998,  by and
between ABC and FINOVA.  ABC, or its assigns,  retained a right  included in the
Debenture,  to purchase up to an aggregate of 25% of the  outstanding  shares of
common  stock of Toys.  The  purchase  price per share  shall equal the net book
value per share of Toys' common stock as of the date of exercise using generally
accepted accounting principals.  The calculation of the number of shares subject
to this right and the purchase  price per share shall be as of the date that the
Company  receives  notification  that the right is being  exercised.  This right
shall  extend until August 15, 2000 and shall  automatically  extend  thereafter
until August 15, 2003 unless earlier terminated by ABC or its assignee.
<PAGE>
Officers and Directors

     The Company leases 40,000 square feet of combined office space  (comprising
approximately  3,000 square feet) and warehouse space (comprising  approximately
37,000  square  feet),  at an  approximate  annual  cost  of  $247,000,  from  a
partnership of which one of the partners is Richard  Brady,  the President and a
Director  of the  Company.  The lease  expires in April  2000,  and the  Company
believes  that it is on  terms  no more or less  favorable  than  terms it might
otherwise have negotiated with an unaffiliated party.

     In March 1998, the Company issued 25,000 shares of Series E Stock,  subject
to one year  vesting  schedules,  to each of  Richard  Brady,  President  of the
Company,  and Harold Rashbaum,  Chairman of the Board of the Company, as bonuses
in  recognition  of their  efforts to further the  Company's  turnaround  toward
profitability.  In  addition,  during  fiscal  1998,  the  Company  remitted  an
aggregate of $25,000 to Mr. Rashbaum in consideration of the consulting services
he provided therefor.  Mr. Rashbaum received  approximately $1,944 per month for
the first nine months of the fiscal year,  and  commencing in January 1998,  his
monthly consulting fee was increased to $2,500.  Commencing January 1, 1999, Mr.
Rashbaum's  consulting fee increased to $3,500 per month. Mr. Rashbaum devotes a
significant  portion of his time to the Company:  among other things, he reviews
potential store sites, assists in strategic planning, reviews all cash outflows,
and  otherwise  works  closely  with   management  in  further   developing  and
implementing the Company's ongoing business strategy.

     Pursuant to the Company's SOP, in July 1997,  the Company  granted to James
Frakes (Chief Financial Officer and Secretary), pursuant to his hire, options to
purchase  30,000 shares of Common Stock at an exercise price of $1.15 per share,
vesting at the rate of 10,000  shares per annum in July  1998,  1999,  and 2000.
None of such options have been exercised.

Multimedia Concepts International, Inc.

     In January 1998, in accordance with certain  financing  provided by FINOVA,
the Company  received  $3.0 million in standby  letters of credit.  Of same,  $2
million  was  established  by  the  Company  and  was  secured  by a $2  million
certificate  of deposit  which was acquired with $1.5 million in proceeds from a
subordinated  debt  arrangement  and $500,000 from the proceeds of the Company's
December  1997 public  offering of Series E Stock.  The remaining $1 million was
provided by MMCI,  an affiliate of the Company by virtue of its 78.5%  ownership
of UTTC, the Company's parent.

The Company's Current Financing:  through FINOVA Capital Corporation

     On January 21,  1998,  the Company  entered  into a $7.1  million  secured,
revolving Loan and Security Agreement (the "FINOVA  Agreement") with FINOVA. The
credit line offered under the FINOVA  Agreement  replaced the $7 million  credit
line the  Company  previously  had with  Congress  (the  "Congress  Financing");
neither FINOVA nor Congress is affiliated with the Company. The Company paid off
the Congress loan on February 3, 1998.

     The FINOVA  credit line is secured by  substantially  all of the  Company's
assets and expires on August 3, 2000. It accrues  interest at a rate of floating
prime plus one and one-half  percent.  Effective  July 30, 1998, the Company and
FINOVA amended the FINOVA  Agreement to increase the maximum level of borrowings
under the agreement from $7.1 million to $7.6 million.  Effective  September 24,
1998,  the  Company and FINOVA  entered  into a second  amendment  to the FINOVA
Agreement  to increase  the maximum  level of  borrowings  thereunder  from $7.6
million to $8.6 million  through  December 31, 1998. As of January 1, 1999,  the
maximum  level of  borrowings  returned to the $7.6 million  level.  In December
1998, the FINOVA  Agreement was amended a third time to reflect  FINOVA's taking
of a subordinate position with respect to its lien on only such equipment as has
been leased by the Company  from  Phoenix  Leasing,  Inc.  As  indicated  above,
pursuant to the ZD agreement,  ZD issued a $700,000  irrevocable  standby L/C in
favor of FINOVA  which then lent a matching  $700,000 to the Company in the form
of a term loan,  pursuant to a fourth amendment to the FINOVA Agreement  entered
into on February 11, 1999.  The term loan from FINOVA  expires on August 3, 2000
and bears interest at prime plus one percent.
<PAGE>
     Under the FINOVA Agreement,  the Company is able to borrow against the cost
value of eligible inventory. Since February 1999, pursuant to the Agreement, the
Company's  allowed borrowing has increased by $100,000 to $2.5 million against a
combination  of $3 million  in standby  letters of credit in favor of FINOVA and
restricted cash provided by a subordinated  loan. $1.5 million of the $3 million
in additional  borrowing support from the standby letters of credit was provided
by an  institutional  investor in the form of a subordinated  loan; $1.0 million
was  provided  in the form of a  standby  letter of  credit  issued by MMCI,  an
affiliate of the Company by virtue of its 78.5% ownership of UTTC, the Company's
parent; the other $500,000 was provided by the Company.

     The Company's  Former  Financing:  through Congress  Financial  Corporation
(Western)

     In February 1996, pursuant to the terms of the Congress Financing, EACC, an
affiliate of the Company,  delivered a $2 million L/C to Congress.  The Congress
Financing was also guaranteed by UTTC, the majority  shareholder of the Company.
As  compensation  for the  issuance  of the L/C,  the  Company  granted  to EACC
options,  subject to shareholder approval, (i) to purchase up to an aggregate of
1,250,000  shares of Common Stock at a purchase  price of 25% of the closing bid
price for the Common Stock on the last  business  day prior to  exercise,  for a
period of six months from issuance (this option expired  unexercised);  and (ii)
to purchase up to an aggregate of 20,000,000  shares of the  Company's  Series E
Stock. From April 1996 to June 1997, EACC exercised its options and purchased an
aggregate of 3,562,070 shares of the Company's Series E Stock for $3,562,070. An
aggregate of 361,500 of such shares were converted  into Common Stock.  In March
1997,  EACC  issued an  additional  $1,000,000  L/C to Congress in order for the
Company to obtain  additional  financing  from  Congress.  This L/C  enabled the
Company to receive additional  advances of up to $1,000,000 from Congress.  EACC
did not receive any  compensation for the issuance of this L/C. With the closing
of the offering,  EACC's option to purchase shares of Series E Stock (granted in
accordance with the Congress  Financing)  terminated.  The proceeds of the funds
received from EACC's investment enabled the Company (i) to acquire the assets of
Toys (a three store chain) in January 1997,  (ii) to finance the openings of the
Santa Clarita,  Arizona Mills, Redondo Beach, Ontario Mills, and Clairemont Mesa
stores,  (iii)  to  redesign  four  store  locations,  and (iv) to  support  the
Company's operations during the Company's business turnaround.

The Company's Parents

     Approximately  45.2% of the  Company's  Common  Stock is held by UTTC,  the
Company's parent corporation. UTTC, a Delaware public company, is owned 78.5% by
MMCI, also a Delaware public company.  MMCI is owned 62.2% by U.S. Stores Corp.,
a private Delaware  corporation,  which is owned 100% by American Telecom PLC, a
British public corporation.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     The Board of  Directors  of the Company has  selected  Haskell & White LLP,
Certified Public Accountants,  as independent accountants of the Company for the
fiscal year ending March 31, 1999.  Shareholders  are not being asked to approve
such  selection  because  such  approval  is not  required.  The audit  services
provided by Haskell & White LLP consist of examination of financial  statements,
services  relative to filings with the Securities and Exchange  Commission,  and
consultation in regard to various accounting matters. Representatives of Haskell
& White  LLP are  expected  to be  present  at the  meeting  and  will  have the
opportunity  to make a  statement  if they so desire  and to answer  appropriate
questions.

     On February 20, 1997, the Board of Directors of the Company  authorized the
Company's  Executive Officers to engage Haskell & White LLP as the Company's new
auditing firm  (replacing BDO Seidman,  LLP) for the year ending March 31, 1997.
Prior to engaging Haskell & White LLP, the Company has not consulted same on any
matters  relative to the  application  of  accounting  principles  on  specified
transactions or regarding any matter that was the subject of a disagreement with
BDO Seidman,  LLP. The change in accountants was not due to any discrepancies or
disagreements  between the Company and its former  accountants  on any matter of
accounting principles or practices,  financial statement disclosure, or auditing
scope or procedure.
<PAGE>
     The former accountants'  reports on the Company's financial  statements for
the years ended March 31, 1995 and 1996 did not contain any adverse  opinions or
disclaimers of opinion;  nor were they qualified or modified as to  uncertainty,
audit  scope,  or  accounting  principles  as  required  by Item 304  (a)(3)  of
Regulation S-B promulgated under the Securities Act of 1933, as amended.

                       SECTION 16(A) BENEFICIAL OWNERSHIP
                              REPORTING COMPLIANCE


                              FINANCIAL INFORMATION

         COPIES OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB/A-2 FOR THE FISCAL
YEAR ENDED MARCH 31, 1998 AND THE COMPANY'S  QUARTERLY REPORT ON FORM 10-QSB/A-1
FOR THE QUARTER  ENDED  DECEMBER  31,  1998 (EACH  WITHOUT  THE  EXHIBITS  FILED
THEREWITH),  FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION,  ACCOMPANY THIS
PROXY STATEMENT.

                               III. OTHER BUSINESS

     As of the date of this proxy  statement,  the only business which the Board
of  Directors  intends to present,  and knows that others will  present,  at the
Annual Meeting is that herein set forth. If any other matter properly is brought
before the Annual Meeting or any  adjournments  thereof,  it is the intention of
the persons  named in the  accompanying  form of proxy to vote the proxy on such
matters in accordance with their judgment.

Shareholder Proposals

     Proposals of  shareholders  intended to be presented at the Company's  2000
Annual  Meeting of  Shareholders  must be received by the Company on or prior to
January 5, 2000 to be eligible for  inclusion in the Company's  proxy  statement
and form of proxy to be used in  connection  with  the 2000  Annual  Meeting  of
Shareholders.

                                             By Order of the Board of Directors,

                                                                 James B. Frakes
                                                                       Secretary
April 14, 1999


     Whether Or Not You Expect To Attend The Meeting, Please Complete And Return
Your Proxy  Promptly In The Enclosed  Envelope.  No Postage Is Required If It Is
Mailed In The United States Of America.




<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                  Annual Meeting of Shareholders - May 5, 1999

                    PROXY SOLICITED BY THE BOARD OF DIRECTORS


         The undersigned  hereby appoints Richard Brady and James B. Frakes, and
each of them,  proxies,  with full power of  substitution  to each,  to vote all
shares of Common Stock of Play Co. Toys & Entertainment  Corp. (the  "Company"),
owned by the undersigned at the Annual Meeting of Shareholders of the Company to
be held on May 5, 1999 and at any  adjournments  thereof,  hereby  revoking  any
proxy heretofore given. The undersigned instructs such proxies to vote:

     I. ELECTION OF DIRECTORS

FOR all nominees listed                           WITHHOLD AUTHORITY
below (except as marked                           to vote for all nominees
to the contrary below)                            listed below

     (Instruction:  To withhold authority for any individual  nominee,  strike a
line through the nominee's name in the list below)

         Harold Rashbaum                                      Richard Brady    
         James B. Frakes                                      Moses Mika

     II.  To  ratify  the  proposal  to  amend  the  Company's   Certificate  of
Incorporation to authorize an increase in the number of authorized shares of the
Company's (a) Common Stock,  par value $0.01 per share,  from fifty-one  million
shares to one hundred sixty million shares and (b) Series E Preferred Stock from
ten million shares to twenty-five million shares.

      FOR  AGAINST

and to vote upon any other  business as may properly  come before the meeting or
any adjournment thereof, all as described in the Proxy Statement dated April 14,
1999, receipt of which is hereby acknowledged.

     (Continued and to be signed on the reverse side)


<PAGE>
     Either of the proxies or their respective  substitutes who shall be present
and acting shall have and may exercise all the powers hereby granted.

     THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED FOR THE ELECTION OF FOUR
DIRECTORS, UNLESS CONTRARY INSTRUCTIONS ARE GIVEN.

     Said proxies will use their  discretion  with respect to any other  matters
which properly come before the meeting.

     THIS PROXY IS  SOLICITED ON BEHALF OF THE BOARD OF  DIRECTORS.  PLEASE SIGN
AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE.


Dated:___________________________, 1999
=======================================

     (Please date and sign exactly as name appears at left. For joint  accounts,
each joint owner should sign; executors, administrators,  trustees, etc., should
also so indicate when signing.)






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