PLAY CO TOYS & ENTERTAINMENT CORP
DEF 14A, 2000-01-31
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS

                     TO BE HELD ON FRIDAY, FEBRUARY 4, 2000


To the Shareholders of
PLAY CO. TOYS & ENTERTAINMENT CORP.

     NOTICE IS  HEREBY  GIVEN  that a Special  Meeting  of Common  and  Series E
Preferred  Stock  Shareholders  of Play  Co.  Toys &  Entertainment  Corp.  (the
"Company") will be held at the Company's offices located at 550 Rancheros Drive,
San Marcos, California 92069, on Friday, February 4, 2000, at 11:00 a.m. Pacific
Standard Time, for the following purposes:

     1. To vote on the proposal to  authorize  the filing of an amendment to the
Company's  Certificate of  Incorporation  to modify the conversion  terms of the
Series E Preferred Stock to render all shares of same eligible for conversion on
February 4, 2000; and

     2. To transact  such other  business as properly may be brought  before the
meeting or any adjournment thereof.

     The close of business on Tuesday,  December  21, 1999 has been fixed as the
record date for the determination of shareholders  entitled to notice of, and to
vote at, the meeting and any adjournment thereof.

     You are cordially invited to attend the meeting. Whether or not you plan to
attend,  please complete,  date, and sign the accompanying  proxy, and return it
promptly in the enclosed  envelope to assure that your shares are represented at
the  meeting.  If you do attend,  you may  revoke any prior  proxy and vote your
shares in person if you wish to do so.  Any prior  proxy  automatically  will be
revoked if you execute the accompanying  proxy or if you notify the Secretary of
the Company, in writing, prior to the Special Meeting of Shareholders.

                                              By Order of the Board of Directors

                                                      James B. Frakes, Secretary

Dated:   January 25, 2000

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, AND SIGN
THE ENCLOSED  PROXY,  AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.


<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                                 PROXY STATEMENT

                       FOR SPECIAL MEETING OF SHAREHOLDERS

                         TO BE HELD ON FEBRUARY 4, 2000


     This proxy  statement  and the  accompanying  form of proxy were  mailed on
January 25, 2000 to the shareholders of record (as of December 21, 1999) of Play
Co. Toys &  Entertainment  Corp. (the  "Company"),  a Delaware  corporation,  in
connection  with the  solicitation  of proxies by the Board of  Directors of the
Company for use at the Special Meeting to be held on February 4, 2000 and at any
adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     Shares of the Company's  (i) Common  Stock,  par value $0.01 per share (the
"Common  Stock") and (ii) Series E  Preferred  Stock,  par value $0.01 per share
(the  "Series E Stock")  represented  by  effective  proxies  in the  respective
accompanying  forms will,  unless  contrary  instructions  are  specified in the
proxies,  be voted FOR the proposal to authorize the filing of a Certificate  of
Amendment to  Certificate of  Incorporation  pursuant to which the Company shall
amend the conversion  terms of its Series E Stock such that all shares of Series
E Stock shall be eligible for conversion on February 4, 2000.

     A proxy may be revoked at any time before it is voted.  A  shareholder  may
revoke same (i) by  notifying  the  Secretary  of the Company  either in writing
prior to the  Special  Meeting  or in person  at the  Special  Meeting;  (ii) by
submitting  a proxy  bearing a later  date;  or (iii) by voting in person at the
Special  Meeting.  An affirmative vote of (i) a majority of the shares of Common
Stock  present in person or  represented  by proxy at the  Special  Meeting  and
entitled  to vote  thereon  and (ii) a majority  of the shares of Series E Stock
present in person or represented by proxy at the Special Meeting and entitled to
vote  thereon  is  required  to  approve  the  proposal  to amend the  Company's
Certificate of Incorporation.  A shareholder voting through a proxy who abstains
with respect to the proposal is considered to be present and entitled to vote on
the proposal at the meeting,  and his abstention is, in effect, a negative vote;
however,  a  shareholder  (including a broker) who does not give  authority to a
proxy to vote or who  withholds  authority to vote on the proposal  shall not be
considered present and entitled to vote on same.

     The Company will bear the cost of the  solicitation of proxies by the Board
of  Directors.  The Board of  Directors  may use the  services of its  executive
officers and certain  directors to solicit  proxies from  shareholders in person
and by  mail,  telegram,  and  telephone.  Arrangements  may  also be made  with
brokers,   fiduciaries,   custodians,   and  nominees  to  send  proxies,  proxy
statements,  and other material to the beneficial owners of the Common Stock and
Series E Stock held of record by such  persons,  and the Company  may  reimburse
same for reasonable out-of-pocket expenses incurred in so doing.


<PAGE>
     The Company's  annual report on Form 10-KSB for the fiscal year ended March
31,  1999  accompanies  this  proxy  statement  and is  incorporated  herein  by
reference.

     The principal executive offices of the Company are located at 550 Rancheros
Drive, San Marcos,  California  92069;  the Company's  telephone number is (760)
471- 4505.

No Dissenters' Rights

     The corporate  action  described in this proxy statement will not afford to
shareholders  the opportunity to dissent from the action described herein and to
receive an agreed or judicially appraised value for their shares.

               VOTING SECURITIES AND SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The  securities  entitled to vote at the  meeting are the Common  Stock and
Series E Stock.  The presence,  in person or by proxy,  of a majority of each of
the Common and Series E Stock entitled to vote will  constitute a quorum for the
meeting.  Each share of Common  Stock and each share of Series E Stock  entitles
its holder to one vote on each matter submitted to the  shareholders.  The close
of  business  on  December  21,  1999 has been fixed as the record  date for the
determination of shareholders entitled to notice of, and to vote at, the meeting
and any adjournment  thereof. On that date, 5,548,857 shares of Common Stock and
5,833,903  shares of Series E Stock  were  outstanding.  Voting of the shares of
Common and Series E Stock is on a non-cumulative basis.

     The following  table sets forth certain  information  regarding  beneficial
ownership of the Company's  outstanding  Common Stock as of January 19, 2000 (on
which date there were 5,548,857 shares outstanding) by (i) each beneficial owner
of 5% or  more  of the  Company's  Common  Stock;  (ii)  each  of the  Company's
executive  officers,  directors,  and key  employees;  and (iii)  all  executive
officers, directors, and key employees as a group:

<TABLE>
<CAPTION>
                   Name and Address                      Number of Shares of Common Stock
                 of Beneficial Owner                           Beneficially Owned1                Percent of Common Stock
                                                                                                   Beneficially Owned2,3
<S>                                                                  <C>                                   <C>
Harold Rashbaum 4
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                  150,000                               2.6%
San Marcos, CA 92069

Richard Brady 4a
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                  175,587                               3.1%
San Marcos, CA 92069

James B. Frakes 5
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                   20,000                                 *
San Marcos, CA 92069

(table continued from previous page)
<PAGE>
                   Name and Address                      Number of Shares of Common Stock
                 of Beneficial Owner                           Beneficially Owned1                Percent of Common Stock
                                                                                                   Beneficially Owned2,3

Moses Mika
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                     --                                  --
San Marcos, CA 92069

Breaking Waves, Inc. 4
112 West 34th Street                                                1,270,000                              22.9%
New York, New York  10120

Shopnet.com, Inc. 4
14 East 60th Street, Suite 402                                      1,270,000                              22.9%
New York, New York  10022

United Textiles & Toys Corp. 6
14 East 60th Street, Suite 402                                      4,384,910                              58.5%
New York, New York  10022

Multimedia Concepts International, Inc.7
1410 Broadway, Suite 1602                                           4,818,420                              46.5%
New York, New York  10018

U.S. Stores Corp. 8
1385 Broadway, Suite 1602                                               --                                  --
New York, New York  10018

American Telecom, PLC 9
8-13 Chiswell Street                                                2,400,000                              30.2%
London EC 1Y 4UP

Europe American Capital Foundation 10
c/o Vermogenstreuhand GMBH                                         27,849,204                              83.4%
14 Kaiser Street
Bregenz, Austria A-6900

ABC Fund, Inc.11
P.O. Box 47 Road Town                                               3,757,920                              40.4%
Tortola, BVI

CBA Capital Corp.12
P.O. Box 47 Road Town                                               2,592,500                              31.8%
Tortola, BVI


Officers and Directors as a Group
(4 persons)4,5                                                       345,587                               5.6%
</TABLE>

*  Less than 1%

     1. Unless  otherwise noted, all of the shares shown are held by individuals
or entities  possessing  sole voting and  investment  power with respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of an individual or entity to acquire them within 60 days,  whether by the
exercise of options or  warrants,  are deemed  outstanding  in  determining  the
number of shares beneficially owned by such person or entity.


<PAGE>
(footnotes continued from previous page)

     2. The  "Percent  of Common  Stock  Beneficially  Owned" is  calculated  by
dividing the "Number of Shares  Beneficially  Owned" by the sum of (i) the total
outstanding shares of Common Stock of the Company, and (ii) the number of shares
of Common  Stock that such  person or entity has the right to acquire  within 60
days,  whether by exercise of options or warrants.  The "Percent of Common Stock
Beneficially  Owned" does not reflect shares beneficially owned by virtue of the
right of any person,  other than the person named and affiliates of said person,
to acquire them within 60 days, whether by exercise of options or warrants.

     3. Does not include  35,303,418  shares of Common Stock  issuable  upon the
conversion  of 5,883,903  shares of Series E Stock  outstanding,  or any portion
thereof,  except where  directly  applicable  and in accordance  with footnote 2
above.

     4. Includes 150,000 shares of Common Stock into which Mr. Rashbaum's 25,000
shares of Series E Stock  shall be  convertible  as of  February  4,  2000.  Mr.
Rashbaum,  the  Company's  chairman of the board,  is also the president and the
sole director of Breaking Waves which is a wholly-owned subsidiary of Shopnet, a
publicly  traded  company.  Mr. Rashbaum is also the president and a director of
Shopnet. By virtue of its ownership of Breaking Waves, Shopnet may be deemed the
beneficial  owner of the  Company's  Common Stock owned by Breaking  Waves.  4a.
Includes  150,000 shares of Common Stock into which Mr. Brady's 25,000 shares of
Series E Stock shall be convertible as of February 4, 2000.

     5.  Represents  those shares  underlying  an option which have vested.  The
final 10,000 shares underlying such option shall vest on July 1, 2000.

     6. Includes  1,950,000  shares of Common Stock issuable upon the conversion
of 325,000  shares of Series E Stock.  The  president of United  Textiles & Toys
Corp.  ("United  Textiles"),  a publicly  traded  company which is the Company's
parent, is Ilan Arbel who is also the president,  chief executive officer, and a
director of Multimedia Concepts International,  Inc. ("Multimedia"),  a publicly
traded  company  which  is  the  parent  company  of  United  Textiles   (owning
approximately  78.5% of same).  Multimedia is owned  approximately 58.1% by U.S.
Stores Corp. ("U.S.  Stores"), a company of which Mr. Arbel is the president and
a director.  U.S.  Stores is owned 100% by American  Telecom,  PLC ("ATPLC"),  a
British corporation.

     7.  Represents  shares of Common  Stock  issuable  upon the  conversion  of
803,070 shares of Series E Stock. By virtue of its ownership of United Textiles,
Multimedia also may be deemed a beneficial  owner of the Company's  Common Stock
held by United Textiles.

     8. Although U.S. Stores owns none of the Company's  Common Stock, by virtue
of its ownership of Multimedia,  U.S. Stores may be deemed a beneficial owner of
the Company's Common Stock held by Multimedia.

     9.  Represents  shares of Common Stock  issuable on  conversion  of 400,000
shares of Series E Stock. By virtue of its ownership of U.S. Stores,  ATPLC also
may be deemed a beneficial  owner of the  Company's  Common  Stock  beneficially
owned by U.S. Stores.

     10.  Represents  27,849,204  shares  of  Common  Stock  issuable  upon  the
conversion of 4,641,534  shares of Series E Stock.  Of the  4,641,534  shares of
Series E Stock, 1,592,500 shares are owned by EACF and 3,381,034 shares shall be
issued  to  EACF in  February  2000  in  connection  with  its  conversion  of a
debenture.  By  virtue  of its  ownership  of  ATPLC,  EACF also may be deemed a
beneficial owner of the Company's Common Stock.

     11.  Represents  shares of Common Stock  issuable  upon the  conversion  of
626,320 shares of Series E Stock.

     12.  Represents  shares of Common Stock  issuable  upon the  conversion  of
432,000 shares of Series E Stock.
<PAGE>
     The following  table sets forth certain  information  regarding  beneficial
ownership of the Company's  outstanding  Series E Preferred  Stock as of January
19, 2000 (on which date there were  5,883,903  shares  outstanding)  by (i) each
beneficial owner of 5% or more of the Company's  Series E Preferred Stock;  (ii)
each of the Company's  executive  officers,  directors,  and key employees;  and
(iii) all executive officers, directors, and key employees as a group:
<TABLE>
<CAPTION>

                   Name and Address                            Number of Shares of          Percent of Series E Preferred Stock
                 of Beneficial Owner                         Series E Preferred Stock              Beneficially Owned2,3
                                                               Beneficially Owned1
<S>                                                                   <C>                                   <C>
Harold Rashbaum 4
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                   25,000                                 *
San Marcos, CA 92069

Richard Brady
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                   25,000                                 *
San Marcos, CA 92069

James B. Frakes
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                     --                                  --
San Marcos, CA 92069

Moses Mika
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                     --                                  --
San Marcos, CA 92069

Breaking Waves, Inc. 4
112 West 34th Street                                                    --                                  --
New York, New York  10120

Shopnet.com, Inc. 4
14 East 60th Street, Suite 402                                          --                                  --
New York, New York  10022

United Textiles & Toys Corp. 5
1410 Broadway, Suite 1602                                             325,000                               5.5%
New York, New York  10018

Multimedia Concepts International, Inc.6
1410 Broadway, Suite 1602                                             803,070                              13.6%
New York, New York  10018

U.S. Stores Corp. 7
1385 Broadway, Suite 1602                                               --                                  --
New York, New York  10018

American Telecom, PLC 8
8-13 Chiswell Street                                                  400,000                               6.8%
London EC 1Y 4UP

Europe American Capital Foundation 9
c/o Vermogenstreuhand GMBH                                          4,641,534                              50.1%
14 Kaiser Street
Bregenz, Austria A-6900

<PAGE>
(table continued from previous page)

                   Name and Address                            Number of Shares of          Percent of Series E Preferred Stock
                 Of Beneficial Owner                         Series E Preferred Stock              Beneficially Owned2,3
                                                               Beneficially Owned1

ABC Fund, Inc.
P.O. Box 47 Road Town                                                626,320                               10.6%
Tortola, BVI

CBA Capital Corp.
P.O. Box 47 Road Town                                                432,000                                7.3%
Tortola, BVI

Officers and Directors as a Group
(4 persons)4                                                          50,000                                 *
</TABLE>
*  Less than 1%

     1. Unless  otherwise noted, all of the shares shown are held by individuals
or entities  possessing  sole voting and  investment  power with respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of an individual or entity to acquire them within 60 days,  whether by the
exercise of options or  warrants,  are deemed  outstanding  in  determining  the
number of shares beneficially owned by such person or entity.

     2. The  "Percent  of  Series  E  Preferred  Stock  Beneficially  Owned"  is
calculated by dividing the "Number of Shares  Beneficially  Owned" by the sum of
(i) the total outstanding shares of Series E Preferred Stock of the Company, and
(ii) the number of shares of Series E Preferred Stock that such person or entity
has the right to  acquire  within 60 days,  whether  by  exercise  of options or
warrants.  It does not reflect shares  beneficially owned by virtue of the right
of any person,  other than the person named and  affiliates  of said person,  to
acquire them within 60 days, whether by exercise of options or warrants.

     3. Does not include  3,381,034  shares of Series E Stock  issuable upon the
conversion of a debenture owned by EACF except where directly applicable.

     4. Mr.  Rashbaum,  the Company's  chairman,  is also the president and sole
director of Breaking  Waves (a  wholly-owned  subsidiary of Shopnet,  a publicly
traded  company) and the president  and a director of Shopnet.  By virtue of its
ownership of Breaking Waves,  Shopnet may be deemed the beneficial  owner of the
Company's securities owned by same.

     5. The president of United Textiles,  the Company's  parent,  is Ilan Arbel
who is also the president, chief executive officer, and a director of Multimedia
which  owns  approximately  78.5%  of  United  Textiles.   Multimedia  is  owned
approximately  58.1%  by U.S.  Stores,  a  company  of  which  Mr.  Arbel is the
president  and a  director.  U.S.  Stores  is owned  100% by  ATPLC,  a  British
corporation.

     6.  Represents  803,070  shares of Series E Stock owned by  Multimedia.  By
virtue of its  ownership  of United  Textiles,  Multimedia  also may be deemed a
beneficial owner of the Company's Series E Stock held by United Textiles.

     7.  Although  U.S.  Stores owns none of the  Company's  Series E Stock,  by
virtue of its ownership of  Multimedia,  it may be deemed a beneficial  owner of
the Series E Stock held by Multimedia.

     8. Represents 400,000 shares of Series E Stock owned by ATPLC. By virtue of
its ownership of U.S. Stores, ATPLC also may be deemed a beneficial owner of the
Series E Stock beneficially owned by U.S. Stores.

     9. Includes  1,260,500 shares of Series E Stock owned by EACF and 3,381,034
shares of Series E Stock to be issued to EACF in February  2000 on conversion of
its  debenture.  By virtue of its ownership of ATPLC,  EACF also may be deemed a
beneficial owner of the Series E Stock held by ATPLC.
<PAGE>
                  THE FOLLOWING MATTER SHALL BE CONSIDERED AND
            VOTED UPON AT THE SPECIAL MEETING BY THE COMPANY'S COMMON
                      AND SERIES E PREFERRED SHAREHOLDERS:

             Amendment To The Company's Certificate Of Incorporation
         Modifying The Conversion Terms Of The Series E Preferred Stock
    To Render All Shares Of Same Eligible For Conversion On February 4, 2000

     The Board of Directors has  unanimously  approved,  subject to  shareholder
approval,   the  filing  of  an  amendment  to  the  Company's   Certificate  of
Incorporation which will effect a change in the conversion terms of the Series E
Stock.  The full text of the proposed  changes to the Company's  Certificate  of
Incorporation has been  incorporated into the proposed  Certificate of Amendment
to Certificate of Incorporation of Play Co. Toys & Entertainment  Corp. included
herein as Appendix "A."

     The Board of Directors  believes that amendment to the conversion  terms of
the Series E Stock is necessitated by the potential  shareholder confusion which
might otherwise arise given the  convertibility  eligibility (as of December 29,
1999 and extending for a period of three years  thereafter)  of a certain number
of shares of Series E Stock outstanding - there being 4,200,570 of the 5,883,903
shares  outstanding  which are eligible for conversion as of such date - and the
ineligibility  of  convertibility  (until March and/or June and/or July 2000 and
extending for a period of three years  thereafter) of 1,683,333 shares of Series
E Stock which  nonetheless  may be sold into the public market  pursuant to Rule
144 of the General Rules and  Regulations  Under the  Securities Act of 1933, as
amended.

     In order to avoid the potential  that a shareholder  might  purchase on the
open  market  a  portion  of the  1,683,333  shares  of  Series  E Stock  which,
unbeknownst to said  shareholder,  are not  convertible as of December 29, 1999,
the Board of Directors has  determined  that by rendering all shares of Series E
Stock  convertible  as  of  a  date  certain,  shareholder  interests  shall  be
safeguarded.

     The Company  believes  that the  proposed  amendment  to the Series E Stock
conversion  terms  serves the best  interests  of all of its  shareholders  and,
therefore,  recommends that  shareholders  vote in favor of the proposal to file
the amendment.

     The affirmative  vote of the holders of a majority of the shares of each of
(i) the Common Stock issued and outstanding on the record date,  voting together
as a single  class,  and (ii) the Series E Stock issued and  outstanding  on the
record date,  voting together as a single class, is required for the approval of
this proposal.

     The Board of Directors  deems this proposal to be in the best  interests of
the Company and its  shareholders  and  recommends  that you vote "FOR" approval
thereof.  Holders of 65.4% of the shares of Series E Stock outstanding and 67.2%
of the shares of Common  Stock  outstanding  have agreed to vote in favor of the
proposal.


<PAGE>
                              FINANCIAL INFORMATION

     A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-KSB FOR THE FISCAL YEAR
ENDED MARCH 31, 1999 (SANS  EXHIBITS),  FILED WITH THE  SECURITIES  AND EXCHANGE
COMMISSION,  ACCOMPANIES  THIS PROXY  STATEMENT.  SAME SHALL BE FURNISHED  (SANS
EXHIBITS) TO SHAREHOLDERS, WITHOUT CHARGE, UPON WRITTEN REQUEST THEREFOR SENT TO
JAMES B. FRAKES,  SECRETARY,  PLAY CO. TOYS & ENTERTAINMENT CORP., 550 RANCHEROS
DRIVE, SAN MARCOS, CALIFORNIA 92069.

                               II. OTHER BUSINESS

     As of the date of this proxy  statement,  the only business which the Board
of  Directors  intends to  present  and knows that  others  will  present at the
Special  Meeting  is that  herein  set forth.  If any other  matter is  properly
brought  before the  Special  Meeting  or any  adjournments  thereof,  it is the
intention  of the persons  named in the  accompanying  form of proxy to vote the
proxy on such matters in accordance with their judgment.

Shareholder Proposals

     Proposals of  shareholders  intended to be presented at the Company's  2000
Annual Meeting of Shareholders must have been received by the Company by January
5, 2000 to be eligible for inclusion in the Company's  proxy  statement and form
of proxy to be used in connection with the 2000 Annual Meeting of Shareholders.

                                             By Order of the Board of Directors,


                                                                 James B. Frakes
                                                                       Secretary

January 25, 2000



   Whether Or Not You Expect To Attend The Meeting, Please Complete And Return
   Your Proxy Promptly In The Enclosed Envelope. No Postage Is Required If It
                   Is Mailed In The United States Of America.
<PAGE>
                                   Appendix A

                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

         Under Section 242 of the Delaware Corporation Law:

     The   undersigned,   for  the  purpose  of  amending  the   Certificate  of
Incorporation of Play Co. Toys & Entertainment Corp. (the  "Corporation"),  does
hereby certify and set forth:

FIRST:

         The name of the Corporation is

                           PLAY CO. TOYS & ENTERTAINMENT CORP.
SECOND:

     The  Certificate of  Incorporation  was filed by the Department of State on
June 15, 1994.

THIRD:

     The  amendment  to the  Certificate  of  Incorporation  of the  Corporation
effected by this Certificate of Amendment is to amend the provisions of "Article
Fourth,  Subarticle (B)" to amend certain rights and preferences of the Series E
Preferred Stock so that, as amended, said Subarticle shall read as follows:

         B.       Series E Preferred Stock.

                  (i)  Designation.  The designation of this series of Preferred
         Stock,  par value  $0.01 per share,  shall be the  "Series E  Preferred
         Stock."  The number of shares of Series E  Preferred  Stock  authorized
         hereby shall be 25,000,000 shares.

                  (ii) Rank. The Series E Preferred Stock shall, with respect to
         rights on liquidation,  winding up, and dissolution, rank (a) junior to
         any other Senior Securities  established by the Board of Directors and,
         if required by Section (vii),  approved by the affirmative  vote of the
         holders of a majority  of the shares of the Series E  Preferred  Stock,
         the terms of which shall  specifically  provide  that such series shall
         rank prior to the Series E  Preferred  Stock;  (b) on a parity with any
         other Parity  Securities  established  by the Board of  Directors,  the
         terms of which shall  specifically  provide that such series shall rank
         on a parity  with the Series E  Preferred  Stock;  and (c) prior to any
         other Junior Securities of the Corporation.

                  (iii) Dividends. The Series E Preferred Stock shall  not  have
         any right to dividends.

                  (iv)     Liquidation Preference.

                           (a) In the  event  of any  voluntary  or  involuntary
         liquidation,   dissolution,  or  winding  up  of  the  affairs  of  the
         Corporation, the holders of the shares of Series E Preferred Stock then
         outstanding  shall  be  entitled  to be paid out of the  assets  of the
         Corporation available for distribution to its stockholders an amount in
         cash  equal to $1.00 per share for each share  outstanding,  before any
         payment shall be made or any assets  distributed  to the holders of any
         of the Junior Securities,  provided,  however,  that the holders of the
         outstanding  shares  of the  Series  E  Preferred  Stock  shall  not be
         entitled to receive  such  liquidation  payment  until the  liquidation
         payments on all outstanding shares of Senior Securities,  if any, shall

<PAGE>
         have  been  paid in full.  If the  assets  of the  Corporation  are not
         sufficient  to pay in full  the  liquidation  payments  payable  to the
         holders of the  outstanding  shares of the Series E Preferred  Stock or
         any other Parity Securities,  then the holders of all such shares shall
         share ratably in such  distribution  of assets in  accordance  with the
         amount  which would be payable on such  distribution  if the amounts to
         which the holders of the outstanding shares of Series E Preferred Stock
         and the holders of outstanding  shares of such other Parity  Securities
         are entitled were paid in full.

                           (b) For the purposes of this Article FOURTH,  neither
         the voluntary  sale,  conveyance,  lease,  exchange,  nor transfer (for
         cash, shares of stock,  securities,  or their  consideration) of all or
         substantially  all of the property or assets of the  Corporation or the
         consolidation  or  merger  of the  Corporation  with one or more  other
         corporations  shall be  deemed  to be a  liquidation,  dissolution,  or
         winding up,  voluntary  or  involuntary,  unless such  voluntary  sale,
         conveyance,  lease, exchange, or transfer shall be in connection with a
         dissolution or winding up of the business of the Corporation.

                  (v)  Redemption.  The  shares  of Series E Preferred Stock are
         not redeemable by the Corporation.

                  (vi)     Conversion.

                    (a) Subject to, and upon compliance  with, the provisions of
               this  Section  (vi),  the holder of a share of Series E Preferred
               Stock  designated  shall have the right, at such holder's option,
               at any time  commencing  two years from issuance and  terminating
               five years from issuance, to convert such share into 6 fully paid
               and  non-assessable  shares of Common  Stock of the  Corporation.
               Notwithstanding the foregoing, as of February 4, 2000, all shares
               of  Series  E  Preferred   Stock  shall  be  eligible   for  such
               conversion.

                    (b) (1) In order to exercise the conversion  privilege,  the
               holders  of  Series  E  Preferred  Stock  to be  converted  shall
               surrender the certificates representing such shares to the office
               of the transfer agent for the Series E Preferred Stock, appointed
               for such purpose by the Corporation,  with the Notice of Election
               to Convert on the back of said certificate  completed and signed.
               Unless the shares of Common Stock  issuable on conversion  are to
               be  issued  in the same  name in which  such  shares  of Series E
               Preferred  Stock  are  registered,  each  share  surrendered  for
               conversion  shall be accompanied  by instruments of transfer,  in
               form satisfactory to the Corporation, duly executed by the holder
               or  such  holder's  duly   authorized   attorney  and  an  amount
               sufficient to pay any transfer or similar tax.

                         2) As promptly as  practicable  after the  surrender of
                    the  certificates  for shares of Series E Preferred Stock as
                    aforesaid,  the Corporation shall issue and shall deliver to
                    such  office to such  holder,  or on his  written  order,  a
                    certificate or certificates for the number of full shares of
                    Common Stock  issuable upon the  conversion of such Series E
                    Preferred  Stock in accordance  with the  provisions of this
                    Section (iv).

                         (3)  Each  conversion  shall  be  deemed  to have  been
                    effected  immediately  prior to the close of business on the
                    date on  which  the  certificates  for  shares  of  Series E
                    Preferred Stock shall have been  surrendered and such notice
                    shall have been  received by the  Corporation  as aforesaid,
                    and the  person  or  persons  in  whose  name or  names  any
                    certificate or certificates for shares of Common Stock shall
                    be  issuable  upon such  conversion  shall be deemed to have
                    become  the  holder  or  holders  of  record  of the  shares
                    represented  thereby at such time on such  date,  unless the
                    stock transfer books of the  Corporation  shall be closed on
                    that date,  in which event such  person or persons  shall be
                    deemed to have  become  such  holder or holders of record at
                    the close of  business on the next  succeeding  day on which
                    such  stock  transfer  books  are open and  such  notice  is
                    received  by the  Corporation.  All  shares of Common  Stock
                    delivered  upon  conversion of the Series E Preferred  Stock
                    will upon delivery be duly and validly issued and fully paid
                    and  non-assessable,  free of all liens and  charges and not
                    subject to any preemptive rights.


<PAGE>
                           (c)  The  Corporation  covenants  that it will at all
         times reserve and keep available,  free from preemptive  rights, out of
         the aggregate of its authorized but unissued  shares of Common Stock or
         its issued  shares of Common Stock held in its treasury,  or both,  for
         the purposes of effecting  conversions of the Series E Preferred Stock,
         the  full  number  of  shares  of  Common  Stock  deliverable  upon the
         conversion of all  outstanding  shares of Series E Preferred  Stock not
         theretofore converted.  For purposes of this subsection (d), the number
         of  shares  of  Common  Stock  which  shall  be  deliverable  upon  the
         conversion of all outstanding  shares of Series E Preferred Stock shall
         be  computed  as if at the time of  computation  all  such  outstanding
         shares were held by a single holder.

                  (vii)  Voting  Rights.  The holders of record of shares of the
         Series E Preferred  Stock  shall not be  entitled to any voting  rights
         except as hereinafter provided in this Section (vii)(a) or as otherwise
         provided by law.

                           (a) So long as any shares of the  Series E  Preferred
         Stock  are   outstanding,   the  Corporation   will  not,  without  the
         affirmative  vote or consent of the  holders of at least a majority  of
         the  outstanding  shares of the Series E Preferred  Stock,  voting as a
         class, vote to amend the Corporation's  Certificate of Incorporation to
         (i) increase or decrease the aggregate  number of authorized  shares of
         the Series E Preferred  Stock;  (ii) increase or decrease the par value
         of the  Series E  Preferred  Stock;  or (iii)  alter  the  preferences,
         powers,  or rights of the Series E Preferred Stock so as to affect them
         adversely.

                           (b) in exercising the voting rights set forth in this
         section  (vii),  each share of series e preferred  stock shall have one
         vote per share.

         FOURTH:  The  amendment  to the  Certificate  of  Incorporation  of the
Corporation set forth above was adopted by majority consent of the Corporation's
shareholders and by unanimous written consent of the Corporation's  directors on
the 19th day of November 1999.

         IN WITNESS WHEREOF,  the undersigned  President of this Corporation has
executed this Certificate of Amendment on this 4th day of February 2000.

                           PLAY CO. TOYS & ENTERTAINMENT CORP.



                           By:
                                    Richard Brady, President

                           By:
                                    James B. Frakes, Secretary


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