PLAY CO TOYS & ENTERTAINMENT CORP
PRE 14A, 2000-01-10
HOBBY, TOY & GAME SHOPS
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                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS

                     TO BE HELD ON FRIDAY, FEBRUARY 4, 2000


To the Shareholders of
PLAY CO. TOYS & ENTERTAINMENT CORP.

         NOTICE IS HEREBY  GIVEN  that a Special  Meeting of Common and Series E
Preferred  Stock  Shareholders  of Play  Co.  Toys &  Entertainment  Corp.  (the
"Company") will be held at the Company's offices located at 550 Rancheros Drive,
San Marcos, California 92069, on Friday, February 4, 2000, at 11:00 a.m. Pacific
Standard Time, for the following purposes:

     1. To vote on the proposal to  authorize  the filing of an amendment to the
Company's  Certificate of  Incorporation  to modify the conversion  terms of the
Series E Preferred Stock to render all shares of same eligible for conversion on
February 4, 2000; and

     2. To transact  such other  business as properly may be brought  before the
meeting or any adjournment thereof.

         The close of business on Tuesday,  December  21, 1999 has been fixed as
the record date for the determination of shareholders entitled to notice of, and
to vote at, the meeting and any adjournment thereof.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend,  please  complete,  date, and sign the  accompanying  proxy, and
return it  promptly  in the  enclosed  envelope  to assure  that your shares are
represented at the meeting. If you do attend, you may revoke any prior proxy and
vote your shares in person if you wish to do so. Any prior  proxy  automatically
will be  revoked  if you  execute  the  accompanying  proxy or if you notify the
Secretary  of  the  Company,  in  writing,  prior  to  the  Special  Meeting  of
Shareholders.


                                              By Order of the Board of Directors

                                                      James B. Frakes, Secretary

Dated: January 25, 2000

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, AND SIGN
THE ENCLOSED  PROXY,  AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.

<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

                                 PROXY STATEMENT

                       FOR SPECIAL MEETING OF SHAREHOLDERS

                         TO BE HELD ON FEBRUARY 4, 2000


         This proxy statement and the accompanying  form of proxy were mailed on
January 25, 2000 to the shareholders of record (as of December 21, 1999) of Play
Co. Toys &  Entertainment  Corp. (the  "Company"),  a Delaware  corporation,  in
connection  with the  solicitation  of proxies by the Board of  Directors of the
Company for use at the Special Meeting to be held on February 4, 2000 and at any
adjournment thereof.

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

     Shares of the Company's  (i) Common  Stock,  par value $0.01 per share (the
"Common  Stock") and (ii) Series E  Preferred  Stock,  par value $0.01 per share
(the  "Series E Stock")  represented  by  effective  proxies  in the  respective
accompanying  forms will,  unless  contrary  instructions  are  specified in the
proxies,  be voted FOR the proposal to authorize the filing of a Certificate  of
Amendment to  Certificate of  Incorporation  pursuant to which the Company shall
amend the conversion  terms of its Series E Stock such that all shares of Series
E Stock shall be eligible for conversion on February 4, 2000.

     A proxy may be revoked at any time before it is voted.  A  shareholder  may
revoke same (i) by  notifying  the  Secretary  of the Company  either in writing
prior to the  Special  Meeting  or in person  at the  Special  Meeting;  (ii) by
submitting  a proxy  bearing a later  date;  or (iii) by voting in person at the
Special  Meeting.  An affirmative vote of (i) a majority of the shares of Common
Stock  present in person or  represented  by proxy at the  Special  Meeting  and
entitled  to vote  thereon  and (ii) a majority  of the shares of Series E Stock
present in person or represented by proxy at the Special Meeting and entitled to
vote  thereon  is  required  to  approve  the  proposal  to amend the  Company's
Certificate of Incorporation.  A shareholder voting through a proxy who abstains
with respect to the proposal is considered to be present and entitled to vote on
the proposal at the meeting,  and his abstention is, in effect, a negative vote;
however,  a  shareholder  (including a broker) who does not give  authority to a
proxy to vote or who  withholds  authority to vote on the proposal  shall not be
considered present and entitled to vote on same.

     The Company will bear the cost of the  solicitation of proxies by the Board
of  Directors.  The Board of  Directors  may use the  services of its  executive
officers and certain  directors to solicit  proxies from  shareholders in person
and by  mail,  telegram,  and  telephone.  Arrangements  may  also be made  with
brokers,   fiduciaries,   custodians,   and  nominees  to  send  proxies,  proxy
statements,  and other material to the beneficial owners of the Common Stock and
Series E Stock held of record by such  persons,  and the Company  may  reimburse
same for reasonable out-of-pocket expenses incurred in so doing.


<PAGE>
     The Company's  annual report on Form 10-KSB for the fiscal year ended March
31,  1999  accompanies  this  proxy  statement  and is  incorporated  herein  by
reference.

     The principal executive offices of the Company are located at 550 Rancheros
Drive, San Marcos,  California  92069;  the Company's  telephone number is (760)
471- 4505.

No Dissenters' Rights

     The corporate  action  described in this proxy statement will not afford to
shareholders  the opportunity to dissent from the action described herein and to
receive an agreed or judicially appraised value for their shares.

               VOTING SECURITIES AND SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The  securities  entitled to vote at the  meeting are the Common  Stock and
Series E Stock.  The presence,  in person or by proxy,  of a majority of each of
the Common and Series E Stock entitled to vote will  constitute a quorum for the
meeting.  Each share of Common  Stock and each share of Series E Stock  entitles
its holder to one vote on each matter submitted to the  shareholders.  The close
of  business  on  December  21,  1999 has been fixed as the record  date for the
determination of shareholders entitled to notice of, and to vote at, the meeting
and any adjournment  thereof. On that date, 5,548,857 shares of Common Stock and
5,883,903  shares of Series E Stock  were  outstanding.  Voting of the shares of
Common and Series E Stock is on a non-cumulative basis.

     The following  table sets forth certain  information  regarding  beneficial
ownership of the Company's outstanding Common Stock as of January 5, 2000 by (i)
each beneficial owner of 5% or more of the Company's Common Stock;  (ii) each of
the Company's executive officers,  directors,  and key employees;  and (iii) all
executive officers, directors, and key employees as a group:
<TABLE>
<CAPTION>
                   Name and Address                        Number of Shares of Common Stock
                 of Beneficial Owner                             Beneficially Owned 1           Percent of Common Stock
                                                                                                Beneficially Owned 2,3
- ------------------------------------------------------------------------------------------------------------------------------------
Harold Rashbaum 4
c/o Play Co. Toys & Entertainment Corp.
<S>                                                                    <C>                                      <C>
550 Rancheros Drive                                                    150,000                                  2.6%
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
Richard Brady 4a
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                    175,587                                  3.1%
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
James B. Frakes 5
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                     20,000                                   *
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------

(table continued from previous page)
<PAGE>
Moses Mika
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                       --                                     --
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
Breaking Waves, Inc. 4
112 West 34th Street                                                  1,270,000                                22.9%
New York, New York  10120
- ------------------------------------------------------------------------------------------------------------------------------------
Shopnet.com, Inc. 4
14 East 60th Street, Suite 402                                        1,270,000                                22.9%
New York, New York  10022
- ------------------------------------------------------------------------------------------------------------------------------------
United Textiles & Toys Corp. 6
1410 Broadway, Suite 1602                                             4,384,910                                58.5%
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------
Multimedia Concepts International, Inc.7
1410 Broadway, Suite 1602                                             4,818,420                                46.5%
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------
U.S. Stores Corp. 8
1385 Broadway, Suite 814                                                  --                                     --
New York, New York  107018
- ------------------------------------------------------------------------------------------------------------------------------------
American Telecom, PLC 9
8-13 Chiswell Street                                                  2,400,000                                30.2%
London EC 1Y 4UP
- ------------------------------------------------------------------------------------------------------------------------------------
Europe American Capital Foundation 10
c/o Vermogenstreuhand GMBH                                            29,821,204                               84.3%
14 Kaiser Street
Bregenz, Austria A-6900
- ------------------------------------------------------------------------------------------------------------------------------------
ABC Fund, Inc.10a
(address to be provided)                                              3,757,920                                40.4%
- ------------------------------------------------------------------------------------------------------------------------------------
Officers and Directors as a Group
(4 persons)4,5                                                         345,587                                  5.6%
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>


*  Less than 1%

     1. Unless  otherwise noted, all of the shares shown are held by individuals
or entities  possessing  sole voting and  investment  power with respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of an individual or entity to acquire them within 60 days,  whether by the
exercise of options or  warrants,  are deemed  outstanding  in  determining  the
number of shares beneficially owned by such person or entity.
<PAGE>
(footnotes continued from previous page)

     2. The  "Percent  of Common  Stock  Beneficially  Owned" is  calculated  by
dividing the "Number of Shares  Beneficially  Owned" by the sum of (i) the total
outstanding shares of Common Stock of the Company, and (ii) the number of shares
of Common  Stock that such  person or entity has the right to acquire  within 60
days,  whether by exercise of options or warrants.  The "Percent of Common Stock
Beneficially  Owned" does not reflect shares beneficially owned by virtue of the
right of any person,  other than the person named and affiliates of said person,
to acquire them within 60 days, whether by exercise of options or warrants.

     3. Does not include  35,303,418  shares of Common Stock  issuable  upon the
conversion  of  5,883,903  shares of  Series E Stock  outstanding  except  where
directly applicable.

     4. Includes 150,000 shares of Common Stock into which Mr. Rashbaum's 25,000
shares Series E Stock shall be convertible as of February 4, 2000. Mr. Rashbaum,
the Company's chairman of the board, is also the president and the sole director
of Breaking  Waves which is a  wholly-owned  subsidiary  of Shopnet,  a publicly
traded company. Mr. Rashbaum is also the president and a director of Shopnet. By
virtue of its ownership of Breaking Waves,  Shopnet may be deemed the beneficial
owner of the Company's Common Stock owned by Breaking Waves.

     4a.  Includes  150,000 shares of Common Stock into which Mr. Brady's 25,000
shares of Series E Stock shall be convertible as of February 4, 2000.

     5.  Represents  those shares  underlying  an option which have vested.  The
final 10,000 shares underlying such option shall vest on July 1, 2000.

     6. Includes  1,950,000  shares of Common Stock issuable upon the conversion
of  325,000  shares of Series E Stock.  The  president  of  United  Textiles,  a
publicly traded company which is the Company's parent, is Ilan Arbel who is also
the president, chief executive officer, and a director of Multimedia, a publicly
traded  company  which  is  the  parent  company  of  United  Textiles   (owning
approximately  ____% of same).  Multimedia is owned  approximately ____% by U.S.
Stores Corp. ("U.S.  Stores"), a company of which Mr. Arbel is the president and
a director.  U.S.  Stores is owned 100% by American  Telecom,  PLC ("ATPLC"),  a
British corporation.

     7.  Represents  shares of Common  Stock  issuable  upon the  conversion  of
803,070 shares of Series E Stock. By virtue of its ownership of United Textiles,
Multimedia also may be deemed a beneficial  owner of the Company's  Common Stock
held by United Textiles.

     8. Although U.S. Stores owns none of the Company's  Common Stock, by virtue
of its ownership of Multimedia,  U.S. Stores may be deemed a beneficial owner of
the Company's Common Stock held by Multimedia.

     9.  Represents  shares of Common Stock  issuable on  conversion  of 400,000
shares of Series E Stock. By virtue of its ownership of U.S. Stores,  ATPLC also
may be deemed a beneficial  owner of the  Company's  Common  Stock  beneficially
owned by U.S. Stores.

     10.  Represents  29,841,204  shares  of  Common  Stock  issuable  upon  the
conversion of 4,973,534  shares of Series E Stock.  Of the  4,973,534  shares of
Series E Stock, 1,592,500 shares are owned by EACF and 3,381,034 shares shall be
issued  to  EACF in  February  2000  in  connection  with  its  conversion  of a
debenture.  By  virtue  of its  ownership  of  ATPLC,  EACF also may be deemed a
beneficial owner of the Company's Common Stock.

     10a.  Represents  shares of Common Stock  issuable  upon the  conversion of
626,320 shares of Series E Stock.

<PAGE>
         The following table sets forth certain information regarding beneficial
ownership of the Company's outstanding Series E Preferred Stock as of January 5,
2000 by (i)  each  beneficial  owner  of 5% or more of the  Company's  Series  E
Preferred Stock; (ii) each of the Company's executive officers,  directors,  and
key employees; and (iii) all executive officers, directors, and key employees as
a group:
<TABLE>
<CAPTION>

                   Name and Address                              Number of Shares of            Percent of Series E Preferred Stock
                 of Beneficial Owner                           Series E Preferred Stock                Beneficially Owned2,3
                                                                 Beneficially Owned1

- ------------------------------------------------------------------------------------------------------------------------------------
Harold Rashbaum 4
c/o Play Co. Toys & Entertainment Corp.
<S>                                                                     <C>                                      <C>
550 Rancheros Drive                                                     25,000                                   *
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
Richard Brady
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                     25,000                                   *
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
James B. Frakes
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                       --                                     --
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
Moses Mika
c/o Play Co. Toys & Entertainment Corp.
550 Rancheros Drive                                                       --                                     --
San Marcos, CA 92069
- ------------------------------------------------------------------------------------------------------------------------------------
Breaking Waves, Inc. 4
112 West 34th Street                                                      --                                     --
New York, New York  10120
- ------------------------------------------------------------------------------------------------------------------------------------
Shopnet.com, Inc. 4
14 East 60th Street, Suite 402                                            --                                     --
New York, New York  10022
- ------------------------------------------------------------------------------------------------------------------------------------
United Textiles & Toys Corp. 5
1410 Broadway, Suite 1602                                              325,000                                  5.5%
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------
Multimedia Concepts International, Inc.6
1410 Broadway, Suite 1602                                              803,070                                 13.6%
New York, NY 10018
- ------------------------------------------------------------------------------------------------------------------------------------
U.S. Stores Corp. 7
1385 Broadway, Suite 814                                                  --                                     --
New York, New York  10018
- ------------------------------------------------------------------------------------------------------------------------------------
American Telecom, PLC 8
8-13 Chiswell Street                                                   400,000                                  6.8%
London EC 1Y 4UP
- ------------------------------------------------------------------------------------------------------------------------------------
Europe American Capital Foundation 9
c/o Vermogenstreuhand GMBH                                            4,973,534                                53.7%
14 Kaiser Street
Bregenz, Austria A-6900
- ------------------------------------------------------------------------------------------------------------------------------------

<PAGE>
(table continued from previous page)


                   Name and Address                              Number of Shares of            Percent of Series E Preferred Stock
                 of Beneficial Owner                           Series E Preferred Stock                Beneficially Owned2,3
                                                                 Beneficially Owned1

- ------------------------------------------------------------------------------------------------------------------------------------
ABC Fund, Inc. 10
(address to be provided)                                               626,320                                 10.6%
- ------------------------------------------------------------------------------------------------------------------------------------
Officers and Directors as a Group
(4 persons)4,5                                                          50,000                                   *
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

*  Less than 1%

     1. Unless  otherwise noted, all of the shares shown are held by individuals
or entities  possessing  sole voting and  investment  power with respect to such
shares.  Shares not outstanding but deemed  beneficially  owned by virtue of the
right of an individual or entity to acquire them within 60 days,  whether by the
exercise of options or  warrants,  are deemed  outstanding  in  determining  the
number of shares beneficially owned by such person or entity.

     2. The  "Percent  of  Series  E  Preferred  Stock  Beneficially  Owned"  is
calculated by dividing the "Number of Shares  Beneficially  Owned" by the sum of
(i) the total outstanding shares of Series E Preferred Stock of the Company, and
(ii) the number of shares of Series E Preferred Stock that such person or entity
has the right to  acquire  within 60 days,  whether  by  exercise  of options or
warrants.  The "Percent of Series E Preferred Stock Beneficially Owned" does not
reflect shares  beneficially  owned by virtue of the right of any person,  other
than the person named and  affiliates of said person,  to acquire them within 60
days, whether by exercise of options or warrants.

     3. Does not include  3,381,034  shares of Series E Stock  issuable upon the
conversion of a debenture owned by EACF except where directly applicable.

     4. Mr. Rashbaum, the Company's chairman of the board, is also the president
and the sole director of Breaking  Waves which is a  wholly-owned  subsidiary of
Shopnet,  a publicly  traded  company.  Mr. Rashbaum is also the president and a
director of Shopnet.  By virtue of its ownership of Breaking Waves,  Shopnet may
be deemed the  beneficial  owner of the Company's  securities  owned by Breaking
Waves.

     5. The president of United Textiles, a publicly traded company which is the
Company's  parent,  is Ilan  Arbel who is also the  president,  chief  executive
officer,  and a director of  Multimedia,  a publicly  traded  company which owns
approximately  ____% of Multimedia.  Multimedia is owned  approximately ____% by
U.S. Stores, a company of which Mr. Arbel is the president and a director.  U.S.
Stores is owned 100% by ATPLC, a British corporation.

     6.  Represents  803,070  shares of Series E Stock owned by  Multimedia.  By
virtue of its  ownership  of United  Textiles,  Multimedia  also may be deemed a
beneficial owner of the Company's Series E Stock held by United Textiles.

     7.  Although  U.S.  Stores owns none of the  Company's  Series E Stock,  by
virtue of its ownership of  Multimedia,  U.S.  Stores may be deemed a beneficial
owner of the Series E Stock held by Multimedia.

     8. Represents 400,000 shares of Series E Stock owned by ATPLC. By virtue of
its ownership of U.S. Stores, ATPLC also may be deemed a beneficial owner of the
Series E Stock held by U.S. Stores.

     9. Includes  1,592,500 shares of Series E Stock owned by EACF and 3,381,034
shares of Series E Stock to be issued to EACF in February  2000 on conversion of
its  debenture.  By virtue of its ownership of ATPLC,  EACF also may be deemed a
beneficial owner of the Series E Stock held by ATPLC..


<PAGE>
                  THE FOLLOWING MATTER SHALL BE CONSIDERED AND
     VOTED UPON AT THE SPECIAL MEETING BY THE COMPANY'S COMMON AND SERIES E
                             PREFERRED SHAREHOLDERS:

             Amendment To The Company's Certificate Of Incorporation
         Modifying The Conversion Terms Of The Series E Preferred Stock
    To Render All Shares Of Same Eligible For Conversion On February 4, 2000

         The Board of Directors has unanimously approved, subject to shareholder
approval,   the  filing  of  an  amendment  to  the  Company's   Certificate  of
Incorporation which will effect a change in the conversion terms of the Series E
Stock.  The full text of the proposed  changes to the Company's  Certificate  of
Incorporation has been  incorporated into the proposed  Certificate of Amendment
to Certificate of Incorporation of Play Co. Toys & Entertainment  Corp. included
herein as Appendix "A."

         The Board of Directors  believes that amendment to the conversion terms
of the Series E Stock is  necessitated  by the potential  shareholder  confusion
which might otherwise arise given the convertibility eligibility (as of December
29,  1999 and  extending  for a period of three years  thereafter)  of a certain
number of shares of Series E Stock  outstanding  - there being  4,200,570 of the
5,883,903 shares outstanding which are eligible for conversion as of such date -
and the  ineligibility  of  convertibility  (until March and/or June and/or July
2000 and extending for a period of three years  thereafter) of 1,683,333  shares
of Series E Stock which  nonetheless may be sold into the public market pursuant
to Rule 144 of the General Rules and  Regulations  Under the  Securities  Act of
1933, as amended.

         In order to avoid the potential  that a shareholder  might  purchase on
the open  market a portion  of the  1,683,333  shares  of Series E Stock  which,
unbeknownst to said  shareholder,  are not  convertible as of December 29, 1999,
the Board of Directors has  determined  that by rendering all shares of Series E
Stock  convertible  as  of  a  date  certain,  shareholder  interests  shall  be
safeguarded.

         The Company believes that the proposed  amendment to the Series E Stock
conversion  terms  serves the best  interests  of all of its  shareholders  and,
therefore,  recommends that  shareholders  vote in favor of the proposal to file
the amendment.

         The affirmative vote of the holders of a majority of the shares of each
of (i) the Common  Stock  issued and  outstanding  on the  record  date,  voting
together as a single class,  and (ii) the Series E Stock issued and  outstanding
on the record  date,  voting  together as a single  class,  is required  for the
approval of this proposal.

     The Board of Directors  deems this proposal to be in the best  interests of
the Company and its  shareholders  and  recommends  that you vote "FOR" approval
thereof.  Holders of 64.5% of the shares of Series E Stock outstanding and 66.8%
of the shares of Common  Stock  outstanding  have agreed to vote in favor of the
proposal.


<PAGE>
                              FINANCIAL INFORMATION

     A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-KSB FOR THE FISCAL YEAR
ENDED MARCH 31, 1999 (SANS  EXHIBITS),  FILED WITH THE  SECURITIES  AND EXCHANGE
COMMISSION,  ACCOMPANIES  THIS PROXY  STATEMENT.  SAME SHALL BE FURNISHED  (SANS
EXHIBITS) TO SHAREHOLDERS, WITHOUT CHARGE, UPON WRITTEN REQUEST THEREFOR SENT TO
JAMES B. FRAKES,  SECRETARY,  PLAY CO. TOYS & ENTERTAINMENT CORP., 550 RANCHEROS
DRIVE, SAN MARCOS, CALIFORNIA 92069.

                               II. OTHER BUSINESS

     As of the date of this proxy  statement,  the only business which the Board
of  Directors  intends to  present  and knows that  others  will  present at the
Special  Meeting  is that  herein  set forth.  If any other  matter is  properly
brought  before the  Special  Meeting  or any  adjournments  thereof,  it is the
intention  of the persons  named in the  accompanying  form of proxy to vote the
proxy on such matters in accordance with their judgment.

Shareholder Proposals

     Proposals of  shareholders  intended to be presented at the Company's  2000
Annual Meeting of Shareholders must have been received by the Company by January
5, 2000 to be eligible for inclusion in the Company's  proxy  statement and form
of proxy to be used in connection with the 2000 Annual Meeting of Shareholders.

                                             By Order of the Board of Directors,


                                                                 James B. Frakes
                                                                       Secretary

January 25, 2000



   Whether Or Not You Expect To Attend The Meeting, Please Complete And Return
   Your Proxy Promptly In The Enclosed Envelope. No Postage Is Required If It
                   Is Mailed In The United States Of America.

<PAGE>
                                   Appendix A
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                       PLAY CO. TOYS & ENTERTAINMENT CORP.


     Under Section 242 of the Delaware Corporation Law:

     The   undersigned,   for  the  purpose  of  amending  the   Certificate  of
Incorporation of Play Co. Toys & Entertainment Corp. (the  "Corporation"),  does
hereby certify and set forth:

FIRST:

         The name of the Corporation is

                           PLAY CO. TOYS & ENTERTAINMENT CORP.
SECOND:

     The  Certificate of  Incorporation  was filed by the Department of State on
June 15, 1994.

THIRD:

     The  amendment  to the  Certificate  of  Incorporation  of the  Corporation
effected by this Certificate of Amendment is to amend the provisions of "Article
Fourth,  Subarticle (B)" to amend certain rights and preferences of the Series E
Preferred Stock so that, as amended, said Subarticle shall read as follows:

         B.       Series E Preferred Stock.

               (i)  Designation.  The  designation  of this series of  Preferred
          Stock,  par value  $0.01 per share,  shall be the  "Series E Preferred
          Stock."  The number of shares of Series E Preferred  Stock  authorized
          hereby shall be 25,000,000 shares.

               (ii) Rank.  The Series E Preferred  Stock shall,  with respect to
          rights on liquidation, winding up, and dissolution, rank (a) junior to
          any other Senior Securities established by the Board of Directors and,
          if required by Section (vii),  approved by the affirmative vote of the
          holders of a majority of the shares of the Series E  Preferred  Stock,
          the terms of which shall  specifically  provide that such series shall
          rank prior to the Series E Preferred  Stock;  (b) on a parity with any
          other Parity  Securities  established  by the Board of Directors,  the
          terms of which shall specifically  provide that such series shall rank
          on a parity  with the Series E Preferred  Stock;  and (c) prior to any
          other Junior Securities of the Corporation.

               (iii) Dividends.  The Series E Preferred Stock shall not have any
          right to dividends.

               (iv) Liquidation Preference.

                    (a)  In  the   event  of  any   voluntary   or   involuntary
               liquidation,  dissolution,  or winding  up of the  affairs of the
               Corporation,  the  holders  of the  shares of Series E  Preferred
               Stock then  outstanding  shall be  entitled to be paid out of the
               assets  of the  Corporation  available  for  distribution  to its
               stockholders  an amount in cash equal to $1.00 per share for each
               share outstanding, before any payment shall be made or any assets
               distributed  to the  holders  of any  of the  Junior  Securities,
               provided,  however, that the holders of the outstanding shares of
               the Series E  Preferred  Stock  shall not be  entitled to receive
               such  liquidation  payment until the liquidation  payments on all

<PAGE>
               outstanding shares of Senior Securities,  if any, shall have been
               paid in full. If the assets of the Corporation are not sufficient
               to pay in full the liquidation payments payable to the holders of
               the  outstanding  shares of the Series E  Preferred  Stock or any
               other  Parity  Securities,  then the  holders of all such  shares
               shall share ratably in such  distribution of assets in accordance
               with the amount  which would be payable on such  distribution  if
               the  amounts to which the  holders of the  outstanding  shares of
               Series E Preferred Stock and the holders of outstanding shares of
               such other Parity Securities are entitled were paid in full.

                    (b) For the  purposes of this  Article  FOURTH,  neither the
               voluntary sale,  conveyance,  lease,  exchange, nor transfer (for
               cash, shares of stock, securities, or their consideration) of all
               or substantially all of the property or assets of the Corporation
               or the  consolidation  or merger of the  Corporation  with one or
               more  other  corporations  shall be deemed  to be a  liquidation,
               dissolution, or winding up, voluntary or involuntary, unless such
               voluntary sale, conveyance, lease, exchange, or transfer shall be
               in connection with a dissolution or winding up of the business of
               the Corporation.

               (v)  Redemption.  The shares of Series E Preferred  Stock are not
          redeemable by the Corporation.

               (vi) Conversion.

                    (a) Subject to, and upon compliance  with, the provisions of
               this  Section  (vi),  the holder of a share of Series E Preferred
               Stock  designated  shall have the right, at such holder's option,
               at any time  commencing  two years from issuance and  terminating
               five years from issuance, to convert such share into 6 fully paid
               and  non-assessable  shares of Common  Stock of the  Corporation.
               Notwithstanding the foregoing, as of February 4, 2000, all shares
               of  Series  E  Preferred   Stock  shall  be  eligible   for  such
               conversion.

                    (b) (1) In order to exercise the conversion  privilege,  the
               holders  of  Series  E  Preferred  Stock  to be  converted  shall
               surrender the certificates representing such shares to the office
               of the transfer agent for the Series E Preferred Stock, appointed
               for such purpose by the Corporation,  with the Notice of Election
               to Convert on the back of said certificate  completed and signed.
               Unless the shares of Common Stock  issuable on conversion  are to
               be  issued  in the same  name in which  such  shares  of Series E
               Preferred  Stock  are  registered,  each  share  surrendered  for
               conversion  shall be accompanied  by instruments of transfer,  in
               form satisfactory to the Corporation, duly executed by the holder
               or  such  holder's  duly   authorized   attorney  and  an  amount
               sufficient to pay any transfer or similar tax.

                         (2) As promptly as  practicable  after the surrender of
                    the  certificates  for shares of Series E Preferred Stock as
                    aforesaid,  the Corporation shall issue and shall deliver to
                    such  office to such  holder,  or on his  written  order,  a
                    certificate or certificates for the number of full shares of
                    Common Stock  issuable upon the  conversion of such Series E
                    Preferred  Stock in accordance  with the  provisions of this
                    Section (iv).

                         (3)  Each  conversion  shall  be  deemed  to have  been
                    effected  immediately  prior to the close of business on the
                    date on  which  the  certificates  for  shares  of  Series E
                    Preferred Stock shall have been  surrendered and such notice
                    shall have been  received by the  Corporation  as aforesaid,
                    and the  person  or  persons  in  whose  name or  names  any
                    certificate or certificates for shares of Common Stock shall
                    be  issuable  upon such  conversion  shall be deemed to have
                    become  the  holder  or  holders  of  record  of the  shares
                    represented  thereby at such time on such  date,  unless the
                    stock transfer books of the  Corporation  shall be closed on
                    that date,  in which event such  person or persons  shall be
                    deemed to have  become  such  holder or holders of record at
                    the close of  business on the next  succeeding  day on which
                    such  stock  transfer  books  are open and  such  notice  is
                    received  by the  Corporation.  All  shares of Common  Stock
                    delivered  upon  conversion of the Series E Preferred  Stock
                    will upon delivery be duly and validly issued and fully paid
                    and  non-assessable,  free of all liens and  charges and not
                    subject to any preemptive rights.


<PAGE>
                    (c) The  Corporation  covenants  that  it will at all  times
               reserve and keep available,  free from preemptive  rights, out of
               the  aggregate of its  authorized  but unissued  shares of Common
               Stock or its issued  shares of Common Stock held in its treasury,
               or both, for the purposes of effecting  conversions of the Series
               E  Preferred  Stock,  the full  number of shares of Common  Stock
               deliverable  upon the  conversion  of all  outstanding  shares of
               Series E Preferred Stock not theretofore converted.  For purposes
               of this  subsection  (d),  the  number of shares of Common  Stock
               which shall be deliverable upon the conversion of all outstanding
               shares of Series E Preferred Stock shall be computed as if at the
               time of computation  all such  outstanding  shares were held by a
               single holder.

               (vii)  Voting  Rights.  The  holders  of  record of shares of the
          Series E Preferred  Stock  shall not be entitled to any voting  rights
          except  as  hereinafter  provided  in  this  Section  (vii)(a)  or  as
          otherwise provided by law.

                    (a) So long as any  shares of the Series E  Preferred  Stock
               are   outstanding,   the  Corporation   will  not,   without  the
               affirmative vote or consent of the holders of at least a majority
               of the outstanding shares of the Series E Preferred Stock, voting
               as a  class,  vote to  amend  the  Corporation's  Certificate  of
               Incorporation to (i) increase or decrease the aggregate number of
               authorized  shares of the Series E Preferred Stock; (ii) increase
               or  decrease  the par value of the Series E Preferred  Stock;  or
               (iii) alter the  preferences,  powers,  or rights of the Series E
               Preferred Stock so as to affect them adversely.

                    (b) in  exercising  the  voting  rights  set  forth  in this
               section (vii),  each share of series e preferred stock shall have
               one vote per share.

     FOURTH:   The  amendment  to  the  Certificate  of   Incorporation  of  the
Corporation set forth above was adopted by majority consent of the Corporation's
shareholders and by unanimous written consent of the Corporation's  directors on
the 19th day of November 1999.

     IN WITNESS  WHEREOF,  the  undersigned  President of this  Corporation  has
executed this Certificate of Amendment on this 4th day of February 2000.


                           PLAY CO. TOYS & ENTERTAINMENT CORP.



                           By:
                                    Richard Brady, President



                           By:
                                    James B. Frakes, Secretary




<PAGE>
                                   APPENDIX B
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

               Special Meeting of Shareholders - February 4, 2000

             COMMON STOCK PROXY SOLICITED BY THE BOARD OF DIRECTORS


         The undersigned  hereby appoints Richard Brady and James B. Frakes, and
each of them,  proxies,  with full power of  substitution  to each,  to vote all
Common Shares of Play Co. Toys & Entertainment  Corp.  (the "Company")  owned by
the undersigned at the Special Meeting of Shareholders of the Company to be held
on February 4, 2000 and at any adjournments  thereof,  hereby revoking any proxy
heretofore given. The undersigned instructs such proxies to vote as follows:

     I. PROPOSAL TO AMEND THE COMPANY'S  CERTIFICATE OF  INCORPORATION TO RENDER
ALL SHARES OF SERIES E PREFERRED STOCK ELIGIBLE FOR CONVERSION AS OF FEBRUARY 4,
2000.

o FOR     o AGAINST      o ABSTAIN

and to vote upon any other  business as may properly  come before the meeting or
any adjournment  thereof,  all as described in the Proxy Statement dated January
25, 2000, receipt of which is hereby acknowledged.

                                (Continued and to be signed on the reverse side)



<PAGE>
     Either of the proxies or his respective substitute who shall be present and
acting shall have and may exercise all the powers hereby granted.

     THE SHARES  REPRESENTED  BY THIS PROXY  WILL BE VOTED FOR THE  PROPOSAL  TO
AMEND THE COMPANY'S  CERTIFICATE OF INCORPORATION TO MODIFY THE CONVERSION TERMS
OF THE  SERIES  E  PREFERRED  STOCK  TO  RENDER  ALL SUCH  SHARES  ELIGIBLE  FOR
CONVERSION AS OF FEBRUARY 4, 2000, UNLESS CONTRARY INSTRUCTIONS ARE GIVEN.

     Said proxies will use their  discretion  with respect to any other  matters
which properly come before the meeting.

     THIS PROXY IS  SOLICITED ON BEHALF OF THE BOARD OF  DIRECTORS.  PLEASE SIGN
AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE.


                                                                   Dated: , 2000
<PAGE>
                       PLAY CO. TOYS & ENTERTAINMENT CORP.

               Special Meeting of Shareholders - February 4, 2000

       SERIES E PREFERRED STOCK PROXY SOLICITED BY THE BOARD OF DIRECTORS


         The undersigned  hereby appoints Richard Brady and James B. Frakes, and
each of them,  proxies,  with full power of  substitution  to each,  to vote all
Series E Preferred Shares of Play Co. Toys & Entertainment Corp. (the "Company")
owned by the  undersigned at the Special  Meeting of Shareholders of the Company
to be held on February 4, 2000 and at any adjournments thereof,  hereby revoking
any proxy heretofore  given.  The undersigned  instructs such proxies to vote as
follows:

     I. PROPOSAL TO AMEND THE COMPANY'S  CERTIFICATE OF  INCORPORATION TO RENDER
ALL SHARES OF SERIES E PREFERRED STOCK ELIGIBLE FOR CONVERSION AS OF FEBRUARY 4,
2000.

o FOR     o AGAINST      o ABSTAIN

and to vote upon any other  business as may properly  come before the meeting or
any adjournment  thereof,  all as described in the Proxy Statement dated January
25, 2000, receipt of which is hereby acknowledged.

                                (Continued and to be signed on the reverse side)



<PAGE>
     Either of the proxies or his respective substitute who shall be present and
acting shall have and may exercise all the powers hereby granted.

     THE SHARES  REPRESENTED  BY THIS PROXY  WILL BE VOTED FOR THE  PROPOSAL  TO
AMEND THE COMPANY'S  CERTIFICATE OF INCORPORATION TO MODIFY THE CONVERSION TERMS
OF THE  SERIES  E  PREFERRED  STOCK  TO  RENDER  ALL SUCH  SHARES  ELIGIBLE  FOR
CONVERSION AS OF FEBRUARY 4, 2000, UNLESS CONTRARY INSTRUCTIONS ARE GIVEN.

     Said proxies will use their  discretion  with respect to any other  matters
which properly come before the meeting.

     THIS PROXY IS  SOLICITED ON BEHALF OF THE BOARD OF  DIRECTORS.  PLEASE SIGN
AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE.



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