<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
PLAY CO. TOYS & ENTERTAINMENT CORP.
Exhibit 27.01
FINANCIAL DATA SCHEDULE
This schedule contains summary information extracted from the Balance Sheet,
Statement of Operations, Statement of Cash Flows and Notes thereto incorporated
in Part I, Item 7, of this Form 10-KSB and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 12-mos
<FISCAL-YEAR-END> Mar-31-2000
<PERIOD-END> Mar-31-2000
<CASH> 6,179,007
<SECURITIES> 0
<RECEIVABLES> 796,405
<ALLOWANCES> (119,949)
<INVENTORY> 14,111,236
<CURRENT-ASSETS> 20,986,699
<PP&E> 12,561,434
<DEPRECIATION> (5,162,813)
<TOTAL-ASSETS> 32,283,781
<CURRENT-LIABILITIES> 7,436,310
<BONDS> 0
0
8,099,154
<COMMON> 0
<OTHER-SE> 5,680,536
<TOTAL-LIABILITY-AND-EQUITY> 32,283,781
<SALES> 37,252,210
<TOTAL-REVENUES> 0
<CGS> 22,054,725
<TOTAL-COSTS> 0
<OTHER-EXPENSES> 22,996,151
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 1,819,458
<INCOME-PRETAX> (9,618,124)
<INCOME-TAX> (9,618,124)
<INCOME-CONTINUING> (8,665,367)
<DISCONTINUED> 0
<EXTRAORDINARY> 650,000
<CHANGES> 0
<NET-INCOME> (8,015,367)
<EPS-BASIC> (1.58)
<EPS-DILUTED> (1.58)
</TABLE>