STROUDS INC
DEF 14A, 1998-05-28
HOME FURNITURE, FURNISHINGS & EQUIPMENT STORES
Previous: MCKESSON CORP, PRE 14A, 1998-05-28
Next: TRANSAMERICAN REFINING CORP, S-4, 1998-05-28



<PAGE>
      As filed with the Securities and Exchange Commission on May 29, 1998
                            SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
             the Securities Exchange Act of 1934 (Amendment No.  )
 
    Filed by the Registrant / /
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12
 
                                                  STROUDS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No Fee Required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
     (1) Title of each class of securities to which transaction applies:
         -----------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
         -----------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
         -----------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
         -----------------------------------------------------------------------
     (5) Total fee paid:
         -----------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
         -----------------------------------------------------------------------
     (2) Form, Schedule or Registration Statement No.:
         -----------------------------------------------------------------------
     (3) Filing Party:
         -----------------------------------------------------------------------
     (4) Date Filed:
         -----------------------------------------------------------------------
<PAGE>
                                 STROUDS, INC.
                            780 SOUTH NOGALES STREET
                           CITY OF INDUSTRY, CA 91748
                                  May 29, 1998
 
To Our Stockholders:
 
    You are cordially invited to attend the Strouds, Inc. (the "Company") Annual
Meeting of Stockholders ("Annual Meeting") which will be held on July 1, 1998,
at 10:00 a.m. at Industry Hills Sheraton, One Industry Hills Parkway, City of
Industry, California 91744. All stockholders of record as of May 8, 1998 are
entitled to vote at the Annual Meeting.
 
    The Annual Meeting will be held to: (a) elect seven directors, (b) approve
certain amendments to the Company's Amended and Restated 1994 Equity
Participation Plan (the "1994 Plan") to, among other things, (i) increase the
number of shares of the Company's Common Stock available for issuance thereunder
from 1,250,000 to 1,680,000, (ii) amend the formula grant provisions to provide
for an annual grant of 5,000 options to the Company's non-employee directors,
(iii) increase the Award Limit of the number of shares subject to options which
may be granted to any individual employee in any one year to 500,000 shares,
(iv) require all options to be granted at an exercise price of not less than
Fair Market Value (as defined) and (v) prohibit the granting of certain types of
awards presently allowed under the 1994 Plan, (c) ratify the appointment of
independent public accountants for the fiscal year ending on February 27, 1999,
and (d) transact such other business as may properly be brought before the
Annual Meeting or any adjournments thereof.
 
    We hope you will attend the Annual Meeting in person. Whether or not you
expect to attend the Annual Meeting, please complete, sign, date and return the
enclosed proxy card promptly to ensure that your shares will be represented at
the Annual Meeting. If you attend the Annual Meeting, you may vote in person
even if you have sent in your proxy card.
 
                                          Sincerely,
 
                                          /s/ Charles R. Chinni
 
                                          CHARLES R. CHINNI
 
                                          PRESIDENT AND CHIEF EXECUTIVE OFFICER
<PAGE>
                                 STROUDS, INC.
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                            ------------------------
 
    The Annual Meeting of Stockholders of Strouds, Inc. (the "Company") will be
held at Industry Hills Sheraton, One Industry Hills Parkway, City of Industry,
California on Wednesday, July 1, 1998, at 10:00 a.m. to:
 
    1. elect seven directors;
 
    2. approve certain amendments to the Company's Amended and Restated 1994
Equity Participation Plan to, among other things, (i) increase the number of
shares of the Company's Common Stock available for issuance thereunder from
1,250,000 to 1,680,000, (ii) amend the formula grant provisions to provide for
an annual grant of 5,000 options to the Company's non-employee directors, (iii)
increase the Award Limit of the number of shares subject to options which may be
granted to any individual employee in any one year to 500,000 shares, (iv)
require all options to be granted at an exercise price of not less than Fair
Market Value (as defined) and (v) prohibit the granting of certain types of
awards presently allowed under the 1994 Plan;
 
    3. ratify the appointment of KPMG Peat Marwick LLP as the Company's
independent public accountants for the fiscal year ending on February 27, 1999;
and
 
    4. transact such other business as may properly be brought before the Annual
Meeting or any adjournments thereof.
 
    Stockholders of record at the close of business on May 8, 1998 are entitled
to notice of and to vote at the Annual Meeting. The list of stockholders will be
available for examination for the ten days prior to the Annual Meeting at
Strouds, Inc., 780 South Nogales Street, City of Industry, California 91748.
 
    All stockholders are cordially invited to attend the Annual Meeting.
 
    PLEASE COMPLETE THE ACCOMPANYING PROXY AND RETURN IT IN THE ENCLOSED
ADDRESSED ENVELOPE.
 
                                          By Order of the Board of Directors
 
                                          /s/ Douglas C. Felderman
 
                                          DOUGLAS C. FELDERMAN
 
                                          SECRETARY
 
City of Industry, California
May 29, 1998
<PAGE>
                                PROXY STATEMENT
 
    This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Strouds, Inc. ("Strouds" or the "Company")
for use at the Annual Meeting of Stockholders to be held on July 1, 1998 (the
"Annual Meeting").
 
    The Company's principal executive offices are located at 780 South Nogales
Street, City of Industry, California 91748. A copy of the Company's fiscal 1997
Annual Report to Stockholders and this Proxy Statement and accompanying proxy
card will be first mailed to stockholders on or about May 29, 1998.
 
VOTING PROCEDURES
 
    A proxy card is enclosed for your use. You are solicited on behalf of the
Board of Directors to sign, date and return the proxy card in the accompanying
envelope, which is postage prepaid if mailed in the United States.
 
    You have three choices on each of the matters to be voted upon at the Annual
Meeting. Concerning the election of directors, by checking the appropriate box
on your proxy card you may: (a) vote for all of the director nominees as a
group; (b) withhold authority to vote for all director nominees as a group; or
(c) vote for all director nominees as a group except those nominees you identify
on the appropriate line. Concerning the approval of certain amendments to the
Company's Amended and Restated 1994 Equity Participation Plan and the
ratification of independent public accountants, by checking the appropriate box
you may: (a) vote "For" the item; (b) vote "Against" the item; or (c) "Abstain"
from voting on the item. The effects of Abstentions and votes Against certain
matters are discussed further below.
 
    Stockholders may vote by either completing and returning the enclosed proxy
card prior to the Annual Meeting, voting in person at the Annual Meeting, or
submitting a signed proxy card at the Annual Meeting.
 
    YOUR VOTE IS IMPORTANT. ACCORDINGLY, YOU ARE URGED TO SIGN AND RETURN THE
ACCOMPANYING PROXY CARD WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
 
    You may revoke your proxy at any time before it is actually voted at the
Annual Meeting by delivering written notice of revocation to the Secretary of
the Company at 780 South Nogales Street, City of Industry, California, 91748, by
submitting a later dated proxy, or by attending the Annual Meeting and voting in
person. Attendance at the Annual Meeting will not, by itself, constitute
revocation of the proxy. You may also be represented by another person present
at the Annual Meeting by executing a form of proxy designating such person to
act on your behalf.
 
    Each unrevoked proxy card properly signed and received prior to the close of
the Annual Meeting will be voted as indicated. Unless otherwise specified on the
proxy, the shares represented by a signed proxy card will be voted FOR items 1,
2 and 3 on the proxy card and will be voted in the discretion of the persons
named as proxies on the other business that may properly come before the Annual
Meeting.
 
    If a proxy card indicates an abstention or a broker non-vote on a particular
matter, then the shares represented by such proxy will be counted for quorum
purposes. If a quorum is present, an abstention will have the effect of a vote
against the matter (except for the election of directors and the approval of the
Amendments to the 1994 Equity Participation Plan in which case such abstention
has no effect) and broker non-votes will have no effect.
 
                                       1
<PAGE>
    The presence at the Annual Meeting, in person or by proxy, of a majority of
the shares of the Company's Common Stock ("Common Stock") issued and outstanding
on May 8, 1998, will constitute a quorum.
 
    Votes cast at the Annual Meeting will be tabulated by the persons appointed
by the Company to act as inspectors of election for the Annual Meeting.
 
SHARES ENTITLED TO VOTE AND REQUIRED VOTE
 
    Stockholders of record at the close of business on May 8, 1998 are entitled
to vote at the Annual Meeting. At that date, 8,579,022 shares of Common Stock
were outstanding. Each share of Common Stock is entitled to one vote. In all
matters other than the election of directors, the affirmative vote of a majority
of the shares of Common Stock that are represented in person or represented by
proxy at the Annual Meeting and entitled to vote is required to approve each
matter. Directors shall be elected by a plurality of the votes of the shares of
Common Stock present in person or represented by proxy at the Annual Meeting and
entitled to vote on the election of directors.
 
                                       2
<PAGE>
SHARE OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS
 
    Set forth in the following table is the beneficial ownership of the
Company's Common Stock as of May 1, 1998, for (1) each of the Named Executive
Officers (as defined under the table titled "Executive Compensation"), (2) each
person who is as of May 1, 1998 a director of the Company, including all
nominees to the Board of Directors, and (3) all current directors and current
executive officers as of May 1, 1998 as a group. Pursuant to the rules of the
Securities and Exchange Commission, in calculating percentage ownership, each
person is deemed to beneficially own his own shares subject to options
exercisable within 60 days, but options owned by others (even if exercisable
within 60 days) are deemed not to be outstanding shares.
 
<TABLE>
<CAPTION>
                                                                                          SHARES
                                                                                        BENEFICIALLY   PERCENT
NAME OF BENEFICIAL OWNER                                         POSITION                  OWNED      OF CLASS
- --------------------------------------------------  ----------------------------------  -----------  -----------
<S>                                                 <C>                                 <C>          <C>
Charles R. Chinni.................................  President, Chief Executive Officer      40,000        *
                                                    and Director
 
Wilfred C. Stroud.................................  Chairman and Director                  817,067(a)        9.5%
 
Wayne P. Selness..................................  Former President, Chief Executive      282,253(b)        3.2%
                                                    Officer and Director
 
Douglas C. Felderman..............................  Senior Vice President-Finance,           7,480(c)      *
                                                    Chief Financial Officer and
                                                    Secretary
 
Joseph A. Imbrogulio..............................  Director                                15,314(d)      *
 
Richard F. Clayton................................  Director                                --    (e)      *
 
Larry R. Bemis....................................  Director                                 4,950(f)      *
 
Dale D. Achabal...................................  Director                                 7,500(f)      *
 
Marco F. Weiss....................................  Director                                 3,000(g)      *
 
All directors and executive officers as a group (9
  persons)........................................                                         895,311(h)       10.4%
</TABLE>
 
- ------------------------
 
*   Less than 1%.
 
(a) Beneficial ownership includes 16,429 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
 
(b) Beneficial ownership includes 133,000 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
    Mr. Selness resigned from his position as an officer and a director of the
    Company on April 4, 1997.
 
(c) Beneficial ownership includes 4,980 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
 
(d) Beneficial ownership includes 2,500 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
 
(e) Mr. Clayton was appointed a director of the Company effective March 19,
    1998.
 
                                       3
<PAGE>
(f) Beneficial ownership includes 2,500 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
 
(g) Mr. Weiss is a nominee for re-election as a director at the Annual Meeting.
 
(h) Beneficial ownership includes 28,909 shares of Common Stock which may be
    acquired upon exercise of stock options exercisable within the next 60 days.
 
COMPLIANCE WITH SECTION 16(A) UNDER THE SECURITIES EXCHANGE ACT OF 1934
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended (the "1934
Act") requires the Company's directors and officers, and persons who own more
than ten percent of a registered class of the Company's equity securities
("Insiders"), to file with the Securities and Exchange Commission (the
"Commission") initial reports of ownership and reports of changes in ownership
of Common Stock. Insiders are required by the Commission's regulations to
furnish the Company with copies of all Section 16(a) reports filed by such
persons.
 
    With the exception of a late Form 3 filing for Mr. Van Wagner, to the
Company's knowledge, based solely on its review of the copies of such reports
furnished to the Company and written representations from the Insiders that no
other reports were required, during the fiscal year ended February 28, 1998, all
Section 16(a) filing requirements applicable to Insiders were complied with.
 
                                       4
<PAGE>
                                 PROPOSAL NO. 1
                         ELECTION OF BOARD OF DIRECTORS
 
GENERAL INFORMATION--ELECTION OF DIRECTORS
 
    Pursuant to the Company's Bylaws and resolutions adopted by the Company's
Board of Directors, the Company currently has seven directors. Directors are
elected at the Annual Meeting and will serve until the 1999 Annual Meeting and
until each respective successor shall have been elected or appointed.
 
    In the absence of instructions to the contrary, votes will be cast for the
election of the following as directors pursuant to the proxies solicited hereby.
In the event any nominee is unable or declines to serve as a director at the
time of the Annual Meeting, the proxy will be voted for any substitute nominee
selected by the current Board of Directors. However, the proxy cannot be voted
for a greater number of persons than the number of nominees designated by the
Board of Directors. Management has no reason to believe, at this time, that the
persons named herein will be unable or will decline to serve if elected, and
each nominee has informed the Company that he will serve if elected.
 
    The following table sets forth the name of, and certain information with
respect to, the seven persons nominated by the Company at the Annual Meeting.
 
                      NOMINEES FOR ELECTION AS A DIRECTOR
 
<TABLE>
<CAPTION>
                                                        DIRECTOR
NAME                                          AGE         SINCE           POSITIONS CURRENTLY HELD WITH THE COMPANY
- ----------------------------------------      ---      -----------  -----------------------------------------------------
<S>                                       <C>          <C>          <C>
Charles R. Chinni(1)....................          54         1997   President, Chief Executive Officer and Director
Wilfred C. Stroud(1)....................          72         1979   Chairman and Director
Joseph A. Imbrogulio....................          72         1997   Director
Larry R. Bemis(2).......................          53         1997   Director
Dale D. Achabal(1)(3)...................          52         1997   Director
Marco F. Weiss(1)(2)(3).................          66         1997   Director
Richard F. Clayton......................          56         1998   Director
</TABLE>
 
- ------------------------
 
(1) Member of Executive Committee.
 
(2) Member of Audit Committee.
 
(3) Member of Compensation Committee.
 
    CHARLES R. CHINNI:  Mr. Chinni joined Strouds as its President and Chief
Executive Officer on July 7, 1997. Prior to joining Strouds, Mr. Chinni was
Executive Vice-President of Merchandising for Kmart corporation from May 1995 to
November 1995. Prior to Kmart, Mr. Chinni spent over 30 years with Macy's
culminating with the position of President-Merchandising for the combined Macy's
companies before the sale of Macy's to Federated Department Stores in 1995.
 
    WILFRED C. STROUD:  Mr. Stroud has served as Chairman and a director of the
Company since founding Strouds in 1979. Mr. Stroud also served as Chief
Executive Officer from the inception of the Company through May 1994 and as
President of the Company from 1979 to May 1991. Prior to founding Strouds, from
1956 to 1979, Mr. Stroud was employed by the Broadway Division of Carter--Hawley
Hale where he spent eight years as a Divisional Merchandise Manager.
 
                                       5
<PAGE>
    JOSEPH A. IMBROGULIO:  Mr. Imbrogulio was appointed a director in May 1997.
Mr. Imbrogulio served as Senior Vice President--Stores of the Company from 1983
until his retirement in March 1997. Prior to joining Strouds, Mr. Imbrogulio was
employed from 1972 to 1983 as Vice President--National Sales Manager of Western
States Home Products. From 1955 to 1973, Mr. Imbrogulio served as Home
Furnishings Merchandise Manager at Broadway Department Stores and Vice
President--Retail Stores of Sunset House, both divisions of Carter Hawley Hale.
 
    LARRY R. BEMIS:  Mr. Bemis was appointed a director effective June 1, 1997.
Mr. Bemis is a partner in the Newport Beach law firm of Millar, Hodges and
Bemis, specializing in business, income and estate tax planning, real estate and
corporate law. Prior to forming Millar, Hodges and Bemis, Mr. Bemis was a
partner at Witter and Harpole, in Newport Beach, where he began his law practice
in 1973. Prior to joining Witter and Harpole, Mr. Bemis was a revenue agent with
the Internal Revenue Service in Los Angeles. Mr. Bemis provides certain legal
services to the Company. See "Certain Transactions--Other Relationship."
 
    DALE D. ACHABAL:  Dr. Achabal was appointed a director effective June 1,
1997. Dr. Achabal is the L.J. Skaggs Distinguished Professor and an Associate
Dean at Santa Clara University and Director of the Retail Management Institute.
Dr. Achabal also directs the Retail Workbench Research & Education Center,
sponsored by a consortium of leading retailers from around the world and is also
a member of the Information Technology Council of the National Retail
Federation, the Editorial Board of the Journal of Retailing. Dr. Achabal is a
consultant to a variety of retail organizations in the United States, Europe and
Asia Pacific in the areas of strategic market planning, retail information
systems and marketing research.
 
    MARCO F. WEISS:  Mr. Weiss was nominated by the Board to the slate of
director nominees in May 1997. Mr. Weiss maintains an office with the Goldman &
Kagon Law Corporation and specializes in international business transactions.
From 1991 to 1994, Mr. Weiss served as Chairman of ECONT, a Russian American
Joint Venture. From 1991 to 1994, Mr. Weiss served as Vice-Chairman and Chief
Operating Officer of the Marvol Group, a diversified Russian company with a
global presence dealing, among other things, in manufacturing and the
merchandising of consumer products. From 1993 to 1995 Mr. Weiss also served as a
consultant in American law in the United Kingdom. Prior to relocating abroad,
Mr. Weiss was a partner in a number of Los Angeles law firms and specialized in
capital formation and securities transactions.
 
    RICHARD F. CLAYTON:  Mr. Clayton was appointed a director on March 19, 1998.
Mr. Clayton is the President and a partner in Trico Capital Management, a
business venture investment fund focusing in retail and consumer products. Prior
to joining Trico, Mr. Clayton was the Chairman and Chief Executive Officer of
STOR Furnishings International, a furnishings specialty retailer that was sold
to IKEA in 1992. From 1986 to 1990 Mr. Clayton served as President and Chief
Operating Officer of The Broadway Department Stores.
 
COMPENSATION OF DIRECTORS
 
    The Company provides for the grant to each non-employee director, as of the
date that such non-employee director is initially elected to the Board, of
non-qualified stock options to purchase 10,000 shares of Common Stock of the
Company. Annual grants of 2,000 options are presently provided at the time of
re-election. See "Proposal No. 2, Amendment of the 1994 Equity Participation
Plan of Strouds, Inc." These options have a term of ten years, an exercise price
of 100% of the fair market value of a share of Common Stock on the date the
options are granted and will become exercisable in four cumulative 25%
 
                                       6
<PAGE>
installments on each successive one year anniversary of the date the option is
granted. The Company pays each director who is neither an employee of the
Company nor associated with one of the Company's principal stockholders a $1,000
fee for each meeting of the Board of Directors attended and, if not held in
conjunction with a regular Board of Directors meeting, a $500 fee for each Board
of Directors committee meeting attended. The Company also reimburses all
directors for all expenses incurred in connection with their activities as
directors. Messrs. Imbrogulio, Bemis, Achabal and Weiss in 1997, and Mr. Clayton
in 1998, were awarded stock options to purchase 10,000 shares of Common Stock
under the Company's 1994 Equity Participation Plan. This award vests in 25%
installments over the first four years following the original date of grant.
 
BOARD OF DIRECTORS AND COMMITTEE MEETINGS
 
BOARD OF DIRECTORS
 
    The Board of Directors met nine times during fiscal year ended February 28,
1998. During that fiscal year, attendance at Board of Directors meetings
averaged 91% and attendance at Committee meetings averaged 100%. No incumbent
directors attended fewer than 75% of the total number of meetings of the Board
and committees of the Board on which they served.
 
AUDIT COMMITTEE
 
    The Audit Committee of the Board of Directors is presently comprised of
Messrs. Bemis and Weiss. Mr. Bemis serves as the chair of the Audit Committee.
Mr. Achabal was a member of the Audit Committee until July 1997. Messrs. Klauer,
Urben, Jelenko and Spatz were members of the Audit Committee until their
respective resignations from the Board of Directors on March 20, May 9, May 16,
and September 10, 1997. As directed by the Board of Directors, the functions of
the Audit Committee include (a) reviewing and monitoring the Company's financial
reports and accounting practices, (b) annually recommending to the Board of
Directors for appointment by the Board of Directors independent public
accountants as auditors of the books, records and accounts of the Company, (c)
reviewing the scope of audits made by the independent public accountants and (d)
receiving and reviewing the audit reports submitted by the independent public
accountants and taking such action in respect of such reports as the Audit
Committee deems appropriate. During the fiscal year ended February 28, 1998, the
Audit Committee held one meeting.
 
COMPENSATION COMMITTEE
 
    The Compensation Committee of the Board of Directors is presently comprised
of Messrs. Weiss and Achabal. Mr. Achabal chaired the Compensation Committee
until July 1997 and Mr. Weiss now serves as the chair of the Compensation
Committee. Mr. Imbrogulio was a member of the Compensation Committee until July
1997. Messrs. Klauer, Jones, Jelenko and Hochberg were members of the
Compensation Committee until their respective resignations from the Board of
Directors on March 20, May 12, May 16 and July 8, 1997. As directed by the Board
of Directors, the functions of the Compensation Committee include ensuring that
the officers and management personnel of the Company are compensated in terms of
salaries, supplemental compensation and benefits which are internally equitable
and externally competitive, and administering the following benefit plans (as
such plans may be amended from time to time) of the Company: Stock Option Plan
for Executive and Key Employees; 1994 Equity Participation Plan; and 1994
Employee Qualified Stock Purchase Plan. During the fiscal year ended February
28, 1998, the Compensation Committee held six meetings.
 
                                       7
<PAGE>
EXECUTIVE COMMITTEE
 
    The Executive Committee of the Board of Directors is presently comprised of
Messrs. Stroud, Chinni, Achabal and Weiss. Mr. Stroud chairs the Executive
Committee. Mr. Imbrogulio was a member of the Executive Committee until November
1997. Messrs. Selness, Urben, Jones and Spatz were members of the Executive
Committee until their respective resignations from the Board of Directors on
April 1, May 9, May 12 and July 8, 1997. As directed by, and between meetings
of, the Board of Directors, the function of the Executive Committee is to
exercise the authority and power of the Board of Directors to manage the
Company's business and affairs, except for certain duties specifically reserved
to the full Board of Directors in the Company's Bylaws. During the fiscal year
ended February 28, 1998, the Executive Committee held two meetings.
 
                  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR
               EACH OF THE DIRECTORS NOMINATED IN PROPOSAL NO. 1
 
                                       8
<PAGE>
                                 PROPOSAL NO. 2
                AMENDMENT OF THE 1994 EQUITY PARTICIPATION PLAN
                                OF STROUDS, INC.
 
    In May 1994, the Company adopted the 1994 Equity Participation Plan of the
Company to attract and retain directors, officers and key employees. On
September 1, 1994, the Company adopted the Amended and Restated 1994 Equity
Participation Plan of the Company (the "1994 Plan"), which preserves the plan as
adopted in May 1994 in its entirety with adjustments for the stock split
approved by the Board on July 27, 1994. At the Annual Meeting on July 8, 1997,
the stockholders approved an amendment to the 1994 Plan. The 1994 Plan, as so
amended is referred to herein as the "1994 Plan, as Amended."
 
    On April 14, 1998, the Compensation Committee recommended, and the Board of
Directors unanimously adopted, subject to stockholder approval, certain
amendments to the 1994 Plan to, among other things, (i) increase the number of
shares of the Company's Common Stock ("Common Stock") available for issuance
thereunder from 1,250,000 to 1,680,000, (ii) amend the formula grant provisions
to increase the annual grant of options to the Company's non-employee directors
from 2,000 to 5,000, (iii) set the Award Limit of the number of shares subject
to options which may be granted to any individual employee in any one year at
500,000 shares, (iv) require all options to be granted at an exercise price of
not less than Fair Market Value (as defined) and (v) prohibit the granting of
certain types of awards presently allowed under the 1994 Plan. The amendment is
reflected in the Third Amendment to the 1994 Plan (the "Third Amendment.")
 
SUMMARY OF PROPOSED CHANGES
 
    The 1994 Plan, as Amended currently permits options to be granted covering
up to 1,250,000 shares of Common Stock. The Board proposes to amend the 1994
Plan, as Amended to provide for an increase in the number of shares of Common
Stock reserved for issuance thereunder from 1,250,000 to 1,680,000. As of April
30, 1998 approximately 93% of the shares of Common Stock reserved for issuance
under the 1994 Plan, as Amended were subject to outstanding options leaving only
approximately 86,966 shares of Common Stock reserved for issuance under the 1994
Plan, as Amended. The Board believes that in order to continue to provide an
incentive to secure and retain key employees and directors of outstanding
ability and to provide added incentives to those employees presently working at
the Company, additional shares should be made available under the 1994 Plan, as
Amended. The Board believes that the increase in the number of shares of Common
Stock available for issuance as provided in the Third Amendment will provide the
Compensation Committee with greater flexibility in the administration of the
1994 Plan, as Amended and is appropriate for accommodating any new employees and
directors who would be subject to the 1994 Plan, as Amended.
 
    The 1994 Plan, as Amended currently limits the number of shares subject to
options which may be granted to any individual in any one year at 100,000, the
("Award Limit"). The Board proposes to amend the 1994 Plan, as Amended to allow
an increase in the options subject to the Award Limit from 100,000 shares to
500,000 shares. The Board believes this increase is advisable and appropriate
because it will permit the Company's President and Chief Executive Officer,
Charles R. Chinni, to whom the Board has already granted options in
contemplation of, and conditioned upon stockholder approval of, the proposed
Third Amendment, to retain such options. In addition, the Board believes that
the increase in the Award Limit will provide the Compensation Committee with
greater flexibility in the administration of the 1994 Plan, as Amended.
 
                                       9
<PAGE>
    The 1994 Plan, as Amended currently provides for the grant to each
non-employee director, as of the date that such non-employee director is
initially elected to the Board, of a non-qualified stock option ("NQSO") to
purchase 10,000 shares of Common Stock. In addition to these NQSOs, each
non-employee director who is re-elected to the Board receives a subsequent
option to purchase 2,000 shares of Common Stock at the time of such re-election.
The Board proposes to amend the 1994 Plan, as Amended to increase the award of
options upon re-election from 2,000 shares to 5,000 shares. All such options
shall have a term of ten years, shall have an exercise price equal to 100% of
the Fair Market Value of a share of Common Stock on the date the option is
granted, and will become exercisable in four cumulative 25% installments on each
successive one year anniversary of the date on which the option is granted,
subject to acceleration upon the optionee's retirement from the Board in
accordance with the Company's retirement policy applicable to directors.
 
    The 1994 Plan, as Amended currently allows the exercise price per share of
the shares subject to each option to be set by the Compensation Committee
provided that the price shall not be less than the par value of a share of
Common Stock. The Board has decided to propose to amend this provision to
require that all options must be granted at an exercise price equal to not less
than 100% of the Fair Market Value (as defined in the 1994 Plan, as Amended) on
the date of grant. In addition, the Board has determined that it is in the best
interests of the Company to prohibit the granting of (i) stock appreciation
rights, (ii) restricted stock options, (iii) performance awards, (iv) deferred
stock and (v) stock payments, and to prohibit any further repricing of any stock
options. The Board believes that these amendments are in the best interests of
the Company and its stockholders.
 
    The principal features of the 1994 Plan, as Amended, and as proposed to be
further amended by the Third Amendment are summarized below. The 1994 Plan, as
Amended together with the Third Amendment, are herein referred to as the Amended
Plan. This summary is not intended to be complete and reference should be made
to the 1994 Plan, as Amended and the Third Amendment collectively and in their
entirety.
 
THE AMENDED PLAN
 
    An aggregate of 1,680,000 shares of the Common Stock (or their equivalent in
other equity securities), subject to adjustment for stock splits, stock
dividends and similar events, subject to stockholder approval, has been
authorized for issuance upon exercise of options or other awards under the
Amended Plan. The maximum number of shares which may be subject to options
granted under the Amended Plan to any individual in any calendar year cannot
exceed 500,000 (the "Award Limit"). The Compensation Committee administers the
Amended Plan and determines to whom options and other awards are to be granted
and the terms and conditions, including the number of shares and the period of
exercisability, thereof. The following general discussion describes the terms of
the Amended Plan which apply to key employees and officers of the Company and
directors who are employed by the Company. The special provisions of the Amended
Plan which apply to stock option grants made to directors of the Company who are
not employees of the Company ("non-employee directors") are described at the end
of this section.
 
    The Amended Plan authorizes the grant or issuance of various options and
other awards, and the terms of each such option or award will be set forth in a
separate agreement. NQSOs may be granted for a term of up to ten years and one
day, as specified by the Compensation Committee and will provide for the right
to purchase Common Stock at a specified price which may not be less than 100% of
fair market value on the date of grant and may become exercisable (in the
discretion of the Compensation Committee) in one or more installments after the
grant date. Incentive Stock Options ("ISOs") may be granted only to
 
                                       10
<PAGE>
employees, and if granted, will be designed to comply with the provisions of the
Code and will be subject to restrictions contained in the Code, including having
an exercise price equal to at least 100% of fair market value of Common Stock on
the grant date and a ten year restriction on their term, but may be subsequently
modified to disqualify them from treatment as an ISO. Participants may receive
dividend equivalents representing the value of the dividends per share paid by
the Company, calculated with reference to the number of shares covered by the
stock options or other awards held by the participant.
 
    Under the Amended Plan, each non-employee director is granted a NQSO to
purchase 10,000 shares automatically upon the date of an initial public offering
of the Common Stock or upon becoming an non-employee director after such date.
In addition, the Amended Plan will provide that each non-employee director who
is re-elected to the Board shall receive a subsequent option to purchase 5,000
shares of Common Stock at the time of such re-election. The Amended Plan
provides that all stock options granted to non-employee directors will have a
term of ten years, will have an exercise price equal to 100% of the fair market
value of a share of the Common Stock on the date the option is granted, and will
become exercisable in four cumulative 25% installments on each successive one
year anniversary of the date on which the option is granted, subject to
acceleration upon the optionee's retirement from the Board in accordance with
the Company's retirement policy applicable to directors. The Board administers
the Amended Plan with respect to options granted to non-employee directors.
 
    The Amended Plan does not allow for the further repricing of any stock
options and does not allow for the granting of (i) stock appreciation rights,
(ii) restricted stock options, (iii) performance awards (iv) deferred stock and
(v) stock payments.
 
    Payments for the shares purchased upon the exercise of options may be in
cash or, if the terms of an option so provide, with shares of Common Stock owned
by the optionee (or issuable upon exercise of the option) or with other lawful
consideration.
 
    No option or other right to acquire Common Stock granted under the Amended
Plan may be assigned or transferred by the grantee, except by will or the laws
of descent and distribution, although the shares underlying such rights may be
transferred if all applicable restrictions have lapsed. During the lifetime of
the holder of any option or right, the option or right may be exercised only by
the holder.
 
    The Amended Plan provides that, in the discretion of the Compensation
Committee, no options or other awards may be exercised upon a change in control
of the Company. In its discretion, however, the Compensation Committee may
provide that for a specified period of time prior to such a change in control,
options and other awards shall be exercisable as to all shares covered thereby
and restrictions on awards shall cease or a successor corporation shall assume
or replace such options.
 
    Amendments to the Amended Plan to increase the number of shares as to which
options and other awards may be granted (except for adjustments resulting from
stock splits and the like) or to modify the Award Limit require the approval of
the Company's stockholders. In all other respects the Amended Plan may be
amended, modified, suspended or terminated by the Compensation Committee, unless
such action would otherwise require stockholder approval under the Amended Plan
or as a matter of applicable law, regulation or rule. Amendments of the Amended
Plan will not, without the consent of the participant, affect such person's
rights under an award previously granted, unless the award itself otherwise
expressly so provides. The Amended Plan will expire on August 31, 2004.
 
                                       11
<PAGE>
    The ISOs have a ten-year term and become exercisable in five cumulative 20%
installments on each successive one year anniversary of the date the option is
granted (although the Compensation Committee may accelerate exercisability).
 
CERTAIN FEDERAL INCOME TAX CONSIDERATIONS
 
    Under current federal laws, in general, recipients of awards and grants of
nonqualified stock options and dividend equivalents under the 1994 Plan are
taxable under Section 83 of the Internal Revenue Code of 1986, as amended (the
"Code") upon their receipt of Common Stock or cash with respect to such awards
or grants and, subject to Section 162(m) of the Code, the Company will be
entitled to an income tax deduction with respect to the amounts taxable to such
recipients. Under Sections 421 and 422 of the Code, recipients of incentive
stock options ("ISOs") are generally not taxable on their receipt of Common
Stock upon their exercise of ISOs if the ISOs and option stock are held for
certain minimum holding periods and, in such event, the Company is not entitled
to income tax deductions with respect to such exercises. Participants in the
Plan will be provided with detailed information regarding the tax consequences
relating to the various types of awards and grants under the Plan.
 
    Under Section 162(m) of the Code ("Section 162(m)"), income tax deductions
of publicly-held corporations may be limited to the extent total compensation
(including base salary, annual bonus, stock option exercises and non-qualified
benefits paid) for certain executive officers exceeds $1 million (less the
amount of any "excess parachute payments" as defined in Section 280G of the
Code) in any one year. However, under Section 162(m), the deduction limit does
not apply to certain "performance-based compensation" established by an
independent compensation committee which is adequately disclosed to, and
approved by, stockholders. In particular, stock options will satisfy the
"performance-based compensation" exception if the awards are made by a
qualifying compensation committee, the plan sets the maximum number of shares
that can be granted to any person within a specified period and the compensation
is based solely on an increase in the stock price after the grant date (i.e. the
option exercise price is equal to or greater than the fair market value of the
stock subject to the award on the grant date). Remuneration attributable to
stock options granted under the Plan will not be subject to the $1 million
limitation if these conditions are satisfied.
 
          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPROVAL OF
              THE THIRD AMENDMENT TO THE 1994 EQUITY PARTICIPATION
                       PLAN OF STROUDS, INC. AS SET FORTH
                               IN PROPOSAL NO. 2
 
                                       12
<PAGE>
                                 PROPOSAL NO. 3
                 RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS
 
    The Board of Directors, upon recommendation of the Audit Committee, has
appointed KPMG Peat Marwick LLP as the Company's independent public accountants
for the fiscal year ending February 27, 1999. KPMG Peat Marwick LLP has been the
Company's independent public accountants since fiscal 1987. A representative of
KPMG Peat Marwick LLP will be present at the Annual Meeting and will be given an
opportunity to make a statement and answer questions. This appointment is being
submitted for ratification at the Annual Meeting. If the appointment is not
ratified, the appointment will be reconsidered by the Board of Directors,
although the Board of Directors will not be required to appoint different
independent auditors for the Company.
 
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE RATIFICATION
               OF THE APPOINTMENT OF KPMG PEAT MARWICK LLP AS THE
                  COMPANY'S INDEPENDENT PUBLIC ACCOUNTANTS FOR
                    THE FISCAL YEAR ENDING FEBRUARY 27, 1999
                        AS SET FORTH IN PROPOSAL NO. 3.
 
                                       13
<PAGE>
                  EXECUTIVE OFFICERS AND CERTAIN KEY PERSONNEL
 
    The executive officers and certain key personnel of the Company as of May
15, 1998 are as follows:
 
<TABLE>
<CAPTION>
NAME                                          AGE                                   POSITION
- ----------------------------------------      ---      ------------------------------------------------------------------
<S>                                       <C>          <C>
EXECUTIVE OFFICERS
 
  Wilfred C. Stroud.....................          72   Chairman and Director
  Charles R. Chinni.....................          54   President, Chief Executive Officer and Director
  Douglas C. Felderman..................          45   Senior Vice President--Finance and Chief Financial Officer
  Gary A. Van Wagner....................          35   Corporate Controller
 
KEY PERSONNEL
 
  Donna J. Aidekman.....................          38   Vice President--Divisional Merchandise Manager
  Carolyn A. Bush.......................          42   Vice President--Home Services
  Roberta A. Chavance...................          47   Vice President--Human Resources
  Denise Marsicano......................          43   Vice President--Stores
  Jeffrey L. Stroud.....................          37   Vice President--Divisional Merchandise Manager
</TABLE>
 
    In addition to Messrs. Stroud and Chinni whose biographies appear on page 5,
the following persons are executive officers and key personnel of the Company.
 
    Mr. Felderman has served as Senior Vice President--Finance and Chief
Financial Officer since July 1997. From 1995 to 1997, Mr. Felderman was the Vice
President--Finance of the Company. Mr. Felderman served as Vice President, Chief
Financial Officer for Crocodile Enterprises, Inc. from April 1994 to September
1995 (a restaurant operator of casual full service and quick service
restaurants.) From September 1990 to April 1994 he was a business consultant.
 
    Mr. Van Wagner joined Strouds in January 1998 as Corporate Controller. Prior
to joining Strouds, Mr. Van Wagner served as Controller for Reddi Brake Supply
Company, Inc. from October 1996 to January 1998 (a distributor of parts to the
automotive after-market). From October 1995 to October 1996, he was a business
consultant. Prior to that he served an aggregate of eight years with Standard
Brands Paint Company, Inc., where he was Vice President/Controller from August
1993 to October 1995. Standard Brands underwent a voluntary re-organization
under the United States Bankruptcy Code in 1992.
 
    Ms. Aidekman was named Vice President--Divisional Merchandise Manager in
March 1998. She has also served as Director of Merchandising--Fashion Bedding
from December 1995 to March 1998, Director of Merchandising--Bedding and
Juvenile from August 1988 to November 1995, Regional Store Manager from March to
August 1988, and Store Manager from April 1984 to March 1988. Before joining
Strouds Ms. Aidekman was employed by Robinson's as a department manager and
assistant buyer.
 
    Ms. Bush joined Strouds in January 1996 as Vice President--Home Services.
Prior to joining Strouds, Ms. Bush served as Vice President of Lease and Cost
Divisions for Broadway Stores Inc., formerly Carter-Hawley Hale, from June 1994
through December 1995. From March 1992 through May 1994 she served as Executive
Vice President and Chief Operating Officer for East-West Floor Covering, Inc.,
(a small floor covering company specializing in operating lease departments
within department stores.) Prior to that time, Ms. Bush served as Divisional
Vice President of Lease and Home Services, with Broadway Stores, Inc. Ms. Bush
was with Broadway Stores, Inc. for an aggregate of eleven years.
 
                                       14
<PAGE>
    Ms. Chavance has served as Vice President--Human Resources of the Company
since 1990. From 1989 to 1990, Ms. Chavance was the Director of Personnel and,
from 1984 to 1989, the Manager of Personnel and Training.
 
    Ms. Marsicano has served as Vice President--Stores of the Company since
1993. From 1989 to 1993, Ms. Marsicano served as Regional Store Manager and from
1988 to 1989 as Store Manager. Prior to joining Strouds, Ms. Marsicano was
employed by Bloomingdales from 1976 to 1988 where she held the position of
Buyer.
 
    Mr. Jeffrey Stroud was appointed to Vice President--Divisional Merchandising
Manager in October 1997. Mr. Jeffrey Stroud has been with Strouds since 1990 and
has served as the Director of Merchandising for multiple divisions within the
Company. Prior to joining Strouds, Mr. Jeffrey Stroud was employed by May
Company California from 1998 to 1990 where he held the position of General
Merchandise Manager Assistant. Mr. Jeffrey Stroud is the son of Mr. Wilfred
Stroud.
 
                                       15
<PAGE>
                             EXECUTIVE COMPENSATION
 
    The Summary Compensation Table below sets forth certain compensation
information concerning the Company's Chief Executive Officer, its former Chief
Executive Officer, its two other most highly compensated current executive
officers and two former executive officers receiving over $100,000 per year (the
"Named Executive Officers") for services rendered in all capacities to the
Company during the fiscal year ended February 28, 1998.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                       LONG-TERM
                                                                                     COMPENSATION
                                                                                        AWARDS
                                                       ANNUAL COMPENSATION           -------------
                                               ------------------------------------     SHARES          OTHER
                                                                           BONUS      UNDERLYING    COMPENSATION
NAME AND PRINCIPAL POSITION                    FISCAL YEAR  SALARY ($)    ($)(1)      OPTIONS (#)      ($)(2)
- ---------------------------------------------  -----------  ----------  -----------  -------------  -------------
<S>                                            <C>          <C>         <C>          <C>            <C>            <C>
Charles R. Chinni (3)........................        1997   $  222,116      --           300,000(4)  $    29,642(5)
 President, Chief Executive Officer and
 Director
 
Wilfred C. Stroud............................        1997      204,000      --            45,834(6)       29,246(7)
 Chairman and Director                               1996      204,000      --            12,500          37,293(7)
                                                     1995      195,692       2,293        20,834(6)       41,936(7)
 
Wayne P. Selness (8).........................        1997       69,789      --            32,250         178,004(9)
 Former President, Chief Executive                   1996      270,000      --            32,250           2,375(10)
 Officer and Director                                1995      270,000       3,175       154,500           2,466(10)
 
Douglas C. Felderman (11)....................        1997      138,076      --            55,000(12)          127(10)
 Senior Vice President--Finance,                     1996      110,000      12,500         3,000             508(10)
 Chief Financial Officer and Secretary               1995       38,077      12,500         6,450              --
</TABLE>
 
- ------------------------
 
(1) Reflects bonus received during fiscal years ended February 25, 1995 and
    March 2, 1996 and February 28, 1997, respectively, for services rendered
    during fiscal years ended February 26, 1994, February 25, 1995 and March 2,
    1996 respectively.
 
(2) Perquisites less than $50,000 or 10% of the total of annual salary and bonus
    are not disclosed.
 
(3) Mr. Chinni has served as President and Chief Executive Officer of the
    Company since July 1997. The salary reported for fiscal 1997 reflects
    compensation received for a partial year.
 
(4) Included in the amount shown for Mr. Chinni is 200,000 shares which remain
    subject to stockholder approval at this year's Annual Meeting. See "Proposal
    No. 2. Amendment of the 1994 Equity Participation Plan of Strouds, Inc."
 
(5) Included in the amount shown for Mr. Chinni in 1997 is $25,200 relating to
    relocation and travel expenses and $4,442 representing an automobile
    allowance paid to him by the Company.
 
(6) Of these options, only 12,500 represent new grants in fiscal 1997 and 33,334
    represent the options that were repriced in May 1997. See "Compensation
    Committee Report--Report on Annual Compensation of Executive Officers."
 
                                       16
<PAGE>
(7) The Company contributed $235, $2,391 and $2,433 to the Company's 401(k) plan
    on behalf of Mr. Stroud for the fiscal years ended February 28, 1998, March
    1, 1997 and March 2, 1996, respectively. The Company is a party to "split
    dollar" life insurance agreements with a trust established by Mr. Stroud
    under which the trust pays the portion of the premiums attributable to the
    death benefit under life insurance policies insuring the lives of Mr. Stroud
    and his spouse and owned by the trust, and the Company pays the balance of
    the premiums. Upon the termination of the agreements or the deaths of Mr.
    Stroud and his spouse, all premiums previously advanced by the Company under
    the policies are required to be repaid by the trust. Included in the amounts
    shown for Mr. Stroud in fiscal years 1997, 1996 and 1995 are $29,011,
    $34,902 and $39,502, respectively, representing the value of the premium
    payments by the Company in such years, projected on an actuarial basis
    assuming that Mr. Stroud retires at age 75 and the agreements are then
    terminated, and assuming an interest rate equal to the Company's then
    incremental borrowing rate.
 
(8) Mr. Selness resigned from his position as President and Chief Executive
    Officer of the Company on April 4, 1997. Mr. Stroud was elected President of
    the Company in May 1997 and served until July, 1997 when Mr. Chinni was
    elected President.
 
(9) Includes $177,692 in severance payments and $312 in matching contributions
    to the Company's 401(k) plan on behalf of Mr. Selness.
 
(10) Represents Company matching contributions to the Company's 401(k) plan on
    behalf of the executive officer.
 
(11) Mr. Felderman has served as Senior Vice President--Finance and Chief
    Financial Officer of the Company since July 1997. He joined the Company in
    November 1995 as Vice President--Finance. The salary reported for fiscal
    1995 reflects compensation received for a partial year.
 
(12) Of these options, only 45,550 represent new grants in fiscal 1997 and 9,450
    represent the options that were repriced in May 1997. See "Compensation
    Committee Report--Report on Annual Compensation of Executive Officers."
 
                                       17
<PAGE>
            OPTION GRANTS DURING FISCAL YEAR ENDED FEBRUARY 28, 1998
 
    The following table sets forth certain information regarding grants of stock
options made to the Named Executive Officers during the fiscal year ended
February 28, 1998, including information as to the potential realizable value of
such options at assumed annual rates of stock price appreciation for the 10 year
option terms.
 
<TABLE>
<CAPTION>
                                                    INDIVIDUAL GRANTS
                             ----------------------------------------------------------------  POTENTIAL REALIZABLE VALUE
                              NUMBER OF                                                         AT ASSUMED ANNUAL RATES
                               SHARES                                                                OF STOCK PRICE
                             UNDERLYING     % OF TOTAL OPTIONS                                  APPRECIATION FOR OPTION
                               OPTIONS     GRANTED TO EMPLOYEES      EXERCISE                           TERM(1)
                               GRANTED     IN FISCAL YEAR ENDED      PRICE PER    EXPIRATION   --------------------------
NAME                             (#)         FEBRUARY 28, 1998         SHARE         DATE         5% ($)       10% ($)
- ---------------------------  -----------  -----------------------  -------------  -----------  ------------  ------------
<S>                          <C>          <C>                      <C>            <C>          <C>           <C>
Charles R. Chinni..........     300,000(2)             28.1%           $1.88        07-07-07   $    353,753  $    896,480
Wilfred C. Stroud..........      20,834                              $1.75(4)       05-12-05
                                 12,500                              $1.75(4)       03-28-06
                                 12,500                4.3%          $1.75(4)       03-19-07         54,046       127,833
Wayne P. Selness (3).......      32,250                3.0%            $3.25        10-04-98         65,916       167,044
Douglas C. Felderman.......       6,450                              $1.75(4)       10-24-05
                                  3,000                              $1.75(4)       03-28-06
                                  6,000                              $1.75(4)       03-19-07
                                 34,550                                $2.03        09-10-07
                                  5,000                5.2%            $1.38        12-12-07         65,464       165,899
All Optionees..............   1,067,434              100.0%        1.38--3.25(4)    03-19-07      1,238,412     3,138,380
                                                                                    01-22-08
All Stockholders (5).......         N/A                N/A              N/A              N/A     10,191,245    25,826,616
All Optionees as a percent
 of All Stockholders
 Gain......................         N/A                N/A              N/A              N/A           12.2%         12.2%
</TABLE>
 
- ------------------------
 
(1) The dollar amounts under these columns are the result of calculations at
    five percent and 10 percent rates set by the Securities and Exchange
    Commission and therefore are not intended to forecast possible future
    appreciation, if any, of the Company's Common Stock price. In the above
    table, the Company did not use an alternative formula for a grant date
    valuation, as the Company is not aware of any formula which will determine
    with reasonable accuracy a present value based on future unknown or volatile
    factors.
 
(2) Included in the amount shown for Mr. Chinni is 200,000 shares which remain
    subject to stockholder approval at this year's Annual Meeting. See "Proposal
    No. 2. Amendment of the 1994 Equity Participation Plan of Strouds, Inc."
 
(3) Mr. Selness resigned from his position as Chief Executive Officer of the
    Company on April 4, 1997. The Company has agreed to extend the expiration
    date of certain of Mr. Selness' options until October 4, 1998. See
    "Compensation Committee Report--Report on Annual Compensation of Executive
    Officers."
 
(4) In May 1997, the Compensation Committee determined that it was appropriate
    to reprice existing options for all employees in order to more correctly
    reflect the fair market value of the Company's Common Stock. See
    "Compensation Committee Report--Report on Annual Compensation of Executive
    Officers."
 
(5) These amounts represent the appreciated value which common stockholders
    would receive at the hypothetical five and ten percent rates based on the
    market value of Common Stock outstanding at or near the option grant dates.
 
                                       18
<PAGE>
                AGGREGATED OPTION EXERCISES IN FISCAL YEAR ENDED
              FEBRUARY 28, 1998 AND FISCAL YEAR END OPTION VALUES
 
    The following table sets forth certain information regarding options
exercised during fiscal year 1997 and options outstanding at February 28, 1998
for the Named Executive Officers:
 
<TABLE>
<CAPTION>
                                                                             NUMBER OF SHARES                VALUE OF
                                                                          UNDERLYING UNEXERCISED     UNEXERCISED IN-THE-MONEY
                                                                                OPTIONS AT                  OPTIONS AT
                                                                          FEBRUARY 28, 1998 (#)      FEBRUARY 28, 1998 ($)(1)
                                  SHARES ACQUIRED                       --------------------------  --------------------------
NAME                                ON EXERCISE       VALUE REALIZED    EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- ------------------------------  -------------------  -----------------  -----------  -------------  -----------  -------------
<S>                             <C>                  <C>                <C>          <C>            <C>          <C>
Charles R. Chinni.............          --                  --              --          300,000(2)      --        $    18,900
Wilfred C. Stroud.............          --                  --              --           45,834         --              8,617
Wayne P. Selness (3)..........          --                  --             133,000        --            --            --
Douglas C. Felderman..........          --                  --              --           55,000         --              5,720
</TABLE>
 
- ------------------------
 
(1) Amount represents the difference between the aggregated exercise prices of
    unexercised options and a $1.94 market price on February 28, 1998.
 
(2) Included in the amount shown for Mr. Chinni is 200,000 shares which remain
    subject to stockholder approval at this year's Annual Meeting. See "Proposal
    No. 2. Amendment of the 1994 Equity Participation Plan of Strouds, Inc."
 
(3) Mr. Selness resigned from his position as Chief Executive Officer of the
    Company on April 4, 1997. All of Mr. Selness' options, if not earlier
    exercised, expire on October 4, 1998. See "Compensation Committee
    Report--Report on Annual Compensation of Executive Officers."
 
                         TEN-YEAR OPTION/SAR REPRICINGS
 
    The following table provides information about the replacement of options
held by the executive officers of the Company, which options were canceled in
May 1997. For additional information concerning stock option cancellation and
grants, see "Compensation Committee Report--Report on Annual Compensation of
Executive Officers."
<TABLE>
<CAPTION>
                                                    NUMBER OF
                                                   SECURITIES        MARKET PRICE OF   EXERCISE PRICE AT
                                               UNDERLYING OPTIONS/  STOCK AT TIME OF        TIME OF
NAME AND                                        SARS REPRICED OR      REPRICING OR       REPRICING OR     NEW EXERCISE
PRINCIPAL POSITION                    DATE        AMENDED(#)(1)       AMENDMENT($)       AMENDMENT($)       PRICE($)
- ----------------------------------  ---------  -------------------  -----------------  -----------------  -------------
<S>                                 <C>        <C>                  <C>                <C>                <C>
Wilfred C. Stroud                     5/14/97          20,834           $    1.75          $    8.00        $    1.75
 Chairman and Director                                 12,500                1.75               5.31             1.75
                                                       12,500                1.75               3.25             1.75
Jonathan W. Spatz(2)                  5/14/97          17,200                1.75               9.77             1.75
 Former Senior Vice President--                        15,000                1.75               8.00             1.75
 Finance, Chief Financial                               9,000                1.75               5.31             1.75
 Officer and Director                                  18,000                1.75               3.25             1.75
Douglas C. Felderman                  5/14/97           6,450                1.75               4.25             1.75
 Senior Vice President-- Finance                        3,000                1.75               5.31             1.75
 and Chief Financial Officer                            6,000                1.75               3.25             1.75
 
<CAPTION>
                                      LENGTH OF ORIGINAL
                                    OPTION TERM REMAINING
                                     AT DATE OF REPRICING
NAME AND                                      OR
PRINCIPAL POSITION                        AMENDMENT
- ----------------------------------  ----------------------
<S>                                 <C>
Wilfred C. Stroud                            8 years
 Chairman and Director                       9 years
                                            10 years
Jonathan W. Spatz(2)                         7 years
 Former Senior Vice President--              8 years
 Finance, Chief Financial                    9 years
 Officer and Director                       10 years
Douglas C. Felderman                         8 years
 Senior Vice President-- Finance             9 years
 and Chief Financial Officer                10 years
</TABLE>
 
- ------------------------
 
(1) The total number of options (as adjusted) granted to each officer in the
    grants made on May 14, 1997 are as follows, respectively: Mr. Stroud,
    45,834; Mr. Spatz, 59,200 and Mr. Felderman , 15,450.
 
(2) Mr. Spatz resigned from his position with the Company on June 8, 1997. All
    of Mr. Spatz' options have expired.
 
                                       19
<PAGE>
EMPLOYMENT AGREEMENTS
 
    On July 7, 1997, Mr. Chinni and the Company entered into an employment
agreement, (the "1997 Agreement"). The Company and Mr. Chinni have entered into
subsequent discussions to amend and restate the original 1997 Agreement.
Although the terms are not yet finalized, as proposed, the amended and restated
agreement (the "1998 Agreement") will expire on February 28, 2001. Pursuant to
the terms of the 1998 Agreement, Mr. Chinni shall serve as the Company's
President and Chief Executive Officer and the Company will pay Mr. Chinni a base
salary equal to $350,000 during fiscal year 1997, $390,000 during fiscal year
1998, $425,000 during fiscal year 1999 and an amount to be determined by the
Board for fiscal year 2000. At the end of each fiscal year, subject to
pre-determined improvements of the Company's financial performance, Mr. Chinni
is eligible to receive certain specified bonus amounts consisting of a
combination of cash and stock options. Such amounts shall not individually
exceed $212,500 in cash and 225,000 in stock options each year, provided that
the Compensation Committee, at its discretion, may choose to pay cash for all or
a portion of such stock options in an amount equal to the fair market value of
such options, as determined by the Compensation Committee in good faith. The
1998 Agreement further provides that as of the date of employment, Mr. Chinni
was granted options for the purchase of (i) 100,000 shares of Common Stock at an
exercise price equal to the fair market value on the date of grant and, (ii)
200,000 shares of Common Stock at the fair market value on the date of grant,
subject to stockholder approval at the 1998 Annual Meeting. The Company is
entitled to terminate Mr. Chinni's employment upon his death, disability, "for
cause" (e.g., neglect of duties, breach of covenants, failure to correct
employment deficiency, fraud, embezzlement, or acceptance of bribe or kickback),
an event of bankruptcy, reorganization or similar circumstances, failure of Mr.
Chinni to be nominated to the Board of Directors or "without cause" (reasons
other than for his death, disability, or for cause.) Mr. Chinni may terminate
his employment with the Company for any reason upon 60 days' written notice. In
accordance with the terms of the 1998 Agreement, the Company has agreed to
reimburse Mr. Chinni for certain re-location and travel expenses.
 
                                       20
<PAGE>
                         COMPENSATION COMMITTEE REPORT
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The Compensation Committee of the Board of Directors is presently comprised
of Messrs. Achabal and Weiss. Mr. Achabal chaired the Compensation Committee
until July 1997 and Mr. Weiss now serves as the chair of the Compensation
Committee. Mr. Imbrogulio was a member of the Compensation Committee until July
1997. Messrs. Klauer, Jones, Jelenko and Hochberg were members of the
Compensation Committee until their respective resignations from the Board of
Directors on March 20, May 12, May 16 and July 8, 1997.
 
REPORT ON ANNUAL COMPENSATION OF EXECUTIVE OFFICERS
 
    THE REPORT OF THE COMPENSATION COMMITTEE SHALL NOT BE DEEMED INCORPORATED BY
REFERENCE BY ANY GENERAL STATEMENT INCORPORATING BY REFERENCE THIS PROXY
STATEMENT INTO ANY FILING UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
"SECURITIES ACT") OR UNDER THE 1934 ACT, EXCEPT TO THE EXTENT THAT THE COMPANY
SPECIFICALLY INCORPORATES THIS INFORMATION BY REFERENCE, AND SHALL NOT OTHERWISE
BE DEEMED FILED UNDER SUCH ACTS.
 
                                  * * * * * *
 
    The Compensation Committee's policy is to establish compensation levels for
the Chief Executive Officer (the "CEO") and the other executive officers which
reflect the Company's overall performance and the individual executive's
performance, responsibilities and contributions to the long- term growth and
profitability of the Company. The Compensation Committee's policy is to
determine the appropriate executive compensation levels which will enable the
Company to attract and retain qualified executives.
 
    The Compensation Committee, with the assistance of the CEO, determines the
compensation of the executive officers based on its evaluation of the Company's
overall performance, primarily based on the Company's sales and earnings
performance compared with the Company's operating plan, as well as various
qualitative factors such as the Company's product and service quality, the
extent to which the executive officer has contributed to forming a strong
management team and other factors which the Compensation Committee believes are
indicative of the Company's ongoing ability to achieve its long-term sales
growth and profit objectives. With respect to each executive, the Compensation
Committee focuses on that individual executive's areas of responsibility and his
contribution toward achieving corporate objectives.
 
    Total compensation of each executive officer of the Company consists of four
components: base salary, annual incentive in the form of a cash bonus, long-term
incentive in the form of equity based stock options and miscellaneous benefits
and perquisites. Each component is discussed below.
 
    The principal component of the compensation of each executive officer is the
executive's base salary. In setting base salaries, the Compensation Committee
reviews the corporate and individual performance factors described above and the
practices of a primary peer group generally consisting of public growth-oriented
specialty retailers in comparable lines of trade, and a secondary peer group
generally consisting of public department store retailers. The comparison peer
groups are not identical to the peer group included in the performance
comparison graph under "Stock Performance Graph" below. The Compensation
Committee attempts to set the Company's base executive compensation levels at
levels that generally approximate 90% of the executive base compensation levels
at the companies in its primary peer group.
 
                                       21
<PAGE>
    The base salary for Mr. Selness, the former Chief Executive Officer was
$270,000 of which $247,478 of salary and severance was paid to Mr. Selness for
the fiscal year ended February 28, 1998. Pursuant to the terms of the severance
package granted to Mr. Selness upon his resignation, Mr. Selness will receive an
additional 18 months of his present salary. In addition, the Compensation
Committee agreed to extend the expiration term of certain of Mr. Selness'
options such that those options which had an exercise price of less than $5.00
(a total of 133,000 options) continue for a term of 18 months and those options
which had an exercise price of greater than $5.00 (a total of 68,247 options),
pursuant to the terms of the Company's Equity Participation Plan, expired within
90 days of Mr. Selness' resignation. Upon Mr. Selness' resignation, Mr. Stroud
served as acting President from April 1997 until July 1997 when Mr. Chinni
joined the Company as President and Chief Executive Officer. The base salary for
Mr. Chinni for the fiscal year ended February 28, 1998 was $350,000 of which
$222,116 was paid to Mr. Chinni for his services for the remainder of the fiscal
year.
 
    Executive officers are eligible to receive annual incentives in the form of
a combination of cash bonuses and stock options. For the fiscal year ended
February 28, 1998, the cash bonuses were targeted at 15-50% of base salary and
were based on the Company's financial performance against certain pre-defined
goals. In order to be more comparable with its primary peer group and to put a
greater proportion of its executive officers' total compensation at risk, the
Compensation Committee has determined that annual cash bonuses will be based on
achievement of pre-defined net income levels, as well as an executive's personal
performance (although the Compensation Committee can approve exceptions for
outstanding individual performances). The target cash bonus amounts are
generally based on the practices of the Company's primary peer group. The
Compensation Committee did not award any incentive cash bonuses to executive
officers in the fiscal year ended February 28, 1998.
 
    The other bonus component of the total compensation of each executive
officer of the Company is long-term incentives in the form of equity based stock
options. These incentives are used to encourage the Company's management to
maximize stockholder value and utilize vesting periods to assist the Company in
retaining key employees. In general, the number of equity based stock options
granted by the Compensation Committee to each executive officer is based on an
option grant multiplier (which multiplier is, in part, based on the practices of
the Company's primary peer group) applied to each executive's base salary and an
estimate as to the fair market value of the underlying stock at the time of
grant of such options. The options granted to the CEO for the fiscal year ended
February 28, 1998 were 300,000 (representing a multiplier of approximately (3)).
Included in the options granted to the CEO are 200,000 shares which remain
subject to stockholder approval at this year's Annual Meeting. See "Proposal No.
2. Amendment of the 1994 Equity Participation Plan of Strouds, Inc."
 
    In May 1997, the Compensation Committee determined that previous equity
based stock option awards did not properly align the compensation of key
executives with the interests of the Company's stockholders. In addition, in
view of the retention purposes of the Company's Equity Participation Plan, the
Compensation Committee was concerned about the option price of the options
granted to date in relation to the current market price of the Common Stock.
Therefore, to insure the retention of the existing key executives in order that
the Company's competitive strength would not be further compromised, on May 14,
1997, the Committee decided to reprice existing options for all employees to
more correctly reflect the fair market value of the Company's common stock.
Although the vesting period remains unchanged, repriced options will first
become exercisable on May 14, 1998.
 
    The last component of total compensation is Company benefits and perquisites
generally consisting of car allowances, matching contributions to individual
executive's 401(k) Plans and customary life and health
 
                                       22
<PAGE>
benefits. In addition, Mr. Wilfred C. Stroud, the Chairman of the Board of
Directors, received split dollar life insurance benefits from the Company.
 
    During 1993, the Internal Revenue Code of 1986 was amended to include
Section 162(m) which denies a deduction to any publicly held corporation for
compensation paid to any "covered employee" (which is defined as the CEO and the
Company's other four most highly compensated officers, as of the end of a
taxable year) to the extent that the compensation exceeds $1 million in any
taxable year of the corporation beginning after 1993. Compensation which
constitutes "performance based compensation" is excludable in applying the $1
million limit. It is the Company's policy to qualify compensation paid to its
top executives for deductibility under Section 162(m) in order to maximize the
Company's income tax deductions.
 
                                          By the Compensation Committee
                                          Marco F. Weiss, Chairman
                                          Dale D. Achabal
 
                                       23
<PAGE>
                            STOCK PERFORMANCE GRAPH
 
    Set forth below is a line graph comparing the total cumulative return of the
Company's Common Stock since the Company's initial public offering on October
12, 1994 to (a) a group of peer issuers with similar home retail businesses, and
(b) the Nasdaq Stock Market--U.S. Index.
 
    The historical stock market performance of the Common Stock shown below is
not necessarily indicative of future stock performance.
 
               COMPARISON OF 40 MONTH CUMULATIVE TOTAL RETURN(1)
     FOR STROUDS, INC., A PEER GROUP AND THE NASDAQ STOCK MARKET--US INDEX
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
  DOLLARS
 
<S>          <C>               <C>                   <C>                   <C>
                STROUDS, INC.        NEW PEER GROUP        OLD PEER GROUP        NASDAQ STOCK MARKET (U.S.)
10/12/94               100.00                100.00                100.00                            100.00
2/25/95                 60.00                 95.12                 95.12                            103.70
3/02/96                 36.00                100.20                100.20                            145.90
3/01/97                 31.00                119.53                119.53                            176.47
2/28/98                 15.50                230.26                225.83                            241.32
</TABLE>
 
- ------------------------
 
(1) Assumes $100 was invested on October 12, 1994 in stock or index and assumes
    dividends are reinvested.
 
(2) The New Peer Group companies consist of Barnes & Noble, Inc., Bed Bath &
    Beyond Inc., Bombay Company, Inc., Goodguys, Inc. Lechters, Inc., Linens 'n
    Things, Inc., Pier 1 Imports, Inc., Three D Departments, Inc. and
    Williams-Sonoma, Inc.
 
(3) The Old Peer Group companies consist of the same companies in the New Peer
    Group except that Linens 'n Things, Inc. is not included in the Old Peer
    Group.
 
    THE STOCK PERFORMANCE GRAPH ABOVE SHALL NOT BE DEEMED INCORPORATED BY
REFERENCE BY ANY GENERAL STATEMENT INCORPORATING BY REFERENCE THIS PROXY
STATEMENT INTO ANY FILING UNDER THE SECURITIES ACT OR UNDER THE 1934 ACT, EXCEPT
TO THE EXTENT THE COMPANY SPECIFICALLY INCORPORATES THIS INFORMATION BY
REFERENCE, AND SHALL NOT OTHERWISE BE DEEMED FILED UNDER SUCH ACTS.
 
                                       24
<PAGE>
                              CERTAIN TRANSACTIONS
 
TRANSACTIONS RELATING TO CHF AND REFLECTIONS
 
    In 1979, Mr. Stroud, current President and Chairman of the Company, invested
in Reflections Fine Bedding Attire, Inc. ("Reflections"), a manufacturer of
bedding merchandise and accessories. In recent years, Mr. Stroud has been a
director of Reflections and has beneficially owned (along with his spouse) 45%
of the stock of Reflections. The spouse of Mr. Selness, the former President and
former Chief Executive Officer of the Company, has also been a director of
Reflections, and Mr. Selness and his wife have beneficially owned 10% of the
stock of Reflections. In the fiscal year ended February 28, 1998, Reflections
sold approximately $0.5 million of merchandise to Strouds at prices Strouds
believes to be competitive with other suppliers of similar products. The sales
to Strouds during this period represented approximately 12.8% of Reflections'
total sales.
 
    The stockholders of Reflections had an outstanding debt obligation to a bank
lender in the amount of $675,000, the proceeds of which were loaned to
Reflections. In 1993, Mr. Stroud and his spouse assumed this note. Pursuant to
an understanding among the stockholders of Reflections, at such time as Mr. and
Mrs. Stroud are required to make payments on the note, the other stockholders
are required to reimburse them for their pro rata share (in accordance with
their stock ownership) of the note (the "Reflections Reimbursement Obligation").
 
    On April 2, 1993, Reflections filed a voluntary Chapter 11 bankruptcy
proceeding. On June 1, 1993, CHF Industries, Inc. ("CHF"), an entity
unaffiliated with Reflections or Strouds, acquired substantially all of the
assets and business of Reflections (the "Reflections Business"). As part of the
acquisition, CHF required that Mr. Stroud enter into a Non-Competition and
Consulting Agreement with CHF, dated June 1, 1993 (the "CHF Agreement"). The CHF
Agreement provides generally that for a period of 10 years from the date of the
closing of the purchase of the Reflections Business by CHF, neither Mr. Stroud
nor any affiliate of Mr. Stroud's will directly or indirectly compete with the
Reflections Business nor solicit any employee or supplier of Reflections or CHF
to alter or terminate their business relationship. The CHF Agreement further
provides that Mr. Stroud will consult with and advise CHF on an as-needed basis
with respect to the sale and marketing by CHF of merchandise to Reflections
Business customers, including, but not limited to, Strouds. So long as Mr.
Stroud is employed by the Company, the CHF Agreement would prevent the Company
from competing with Reflections in the manufacture of bedding merchandise and
accessories.
 
    As consideration for Mr. Stroud's entering into the CHF Agreement, CHF
agreed to pay Mr. Stroud an amount based on a percentage of gross sales of the
Reflections Business, up to a maximum total payment of $825,000. In the event
that total gross sales of the Reflections Business to Strouds equals or exceeds
$2.5 million (subject to Consumer Price Index ("CPI") adjustment) in any
contract year ending May 31, then CHF is required to pay Mr. Stroud an amount
equal to 4.58% of total gross sales of the Reflections Business to all
customers, including Strouds. In the event that total gross sales of the
Reflections Business to Strouds is less than the $2.5 million target (subject to
CPI adjustment), then the payment would be reduced in the proportion by which
sales to Strouds failed to meet the target Payments to Mr. Stroud may not exceed
$275,000 for any May 31 contract year.
 
    The CHF Agreement was disclosed to the Board of Directors of Strouds, and
all of the directors (except for Mr. Stroud, who abstained) approved the terms
of the CHF Agreement and the payments by CHF to Mr. Stroud.
 
                                       25
<PAGE>
    All purchases by Strouds from Reflections and CHF have represented
independent decisions of the buying staff of Strouds based upon the quality and
design of product, salability, pricing, and the ability of CHF to meet a
satisfactory delivery schedule. The Company believes that all purchases from
Reflections and CHF have been in appropriate amounts and on terms comparable to
those that could have been obtained from other vendors. The Board of Directors
of the Company has adopted a policy of reviewing the Company's purchases from
CHF to determine whether such purchases have been in appropriate amounts and on
terms comparable to those that could have been obtained from other vendors. In
fiscal year ended February 28, 1998, purchases by Strouds from Reflections and
CHF equaled 0.3% of the Company's total cost of sales, including buying and
occupancy.
 
    During the contract year ended May 31, 1997, total sales of the Reflections
Business were $3.7 million, of which $0.8 million were sales to Strouds.
Pursuant to the formula described above, Mr. Stroud received a payment of
$52,000 from CHF with respect to that contract year. To the extent that Mr.
Stroud receives payments under the CHF Agreement, the Reflections Reimbursement
Obligation will be reduced. As of May 31, 1997, a total of $533,000 (out of a
maximum of $825,000) had been paid to Mr. Stroud by CHF.
 
REGISTRATION RIGHTS
 
    In November 1995, the Board of Directors adopted a Rights Agreement pursuant
to which it declared a dividend of one preferred stock purchase right (the
"Rights") for each share of Common Stock outstanding at the close of business on
November 30, 1995. Each Right will entitle the registered holder thereof, after
the Rights become exercisable and until November 17, 2005 (or the earlier
redemption, exchange or termination of the Rights), to purchase from the Company
one one-hundredth of a share of Series B Junior Participating Preferred Stock,
par value $0.0001 per share, at a price of $30.00 per one one-hundredth of a
Preferred Share, subject to certain anti-dilution adjustments.
 
    In connection with the adoption of the Rights Agreement, and in order to
resolve an issue as to whether a previous registration rights agreement was
still in effect with BT Capital (the beneficial owner of approximately 28.5% of
the Company's Common Stock), the Company agreed to provide BT Capital with
certain demand and piggyback registration rights; PROVIDED, HOWEVER, that the
costs associated with exercising any such registration rights would be borne by
BT Capital.
 
CONFLICT OF INTEREST POLICY
 
    In May 1995, the Board of Directors adopted a conflict of interest policy
which generally provides that no employee, officer or director of the Company
(individually and collectively, a "Company Person") should have any personal
interest that is incompatible with the loyalty and responsibility owed to the
Company. Pursuant to such policy, all Company Persons must discharge their
responsibility solely on the basis of what is in the best interest of the
Company and independent of personal considerations or relationships, and all
Company Persons are expected to adhere to both the letter and spirit of the
Company's conflict of interest policy.
 
OTHER RELATIONSHIP
 
    Mr. Bemis is a partner in the law firm of Millar, Hodges and Bemis which has
provided legal services to the Company since the Company's formation and
continues to provide such services on an ongoing basis to the Company. Mr.
Bemis's firm receives customary legal fees for such services.
 
                                       26
<PAGE>
                               OTHER INFORMATION
 
CERTAIN STOCKHOLDERS
 
    The table below sets forth certain information regarding the beneficial
owners of more than 5% of the Company's Common Stock as of May 1, 1998, other
than directors and executive officers.
 
<TABLE>
<CAPTION>
                                                                                   COMMON STOCK
                                                                                BENEFICIALLY OWNED
                                                                          ------------------------------
                                                                          NUMBER OF SHARES
                                                                            BENEFICIALLY     PERCENT OF
NAME AND ADDRESS OF BENEFICIAL OWNER                                            OWNED           CLASS
- ------------------------------------------------------------------------  -----------------  -----------
<S>                                                                       <C>                <C>
BT Capital Partners, Inc. ("BT Capital")................................       2,447,800(1)       28.5%
130 Liberty Street
New York, NY 10006
 
West Highland Capital, Inc. ("WHC").....................................         680,000(2)        7.9%
300 Drake's Landing Road, Suite 290
Greenbrace, CA 94904
 
J.R. Zone, as Trustee of the............................................         539,779(3)        6.3%
J.R. Zone 1983 Trust Agreement
20700 Ventura Boulevard, #335
Woodland Hills, CA 91364
 
Dimensional Fund Advisors Inc. ("DFAI").................................         610,200(4)        7.1%
1299 Ocean Avenue, 11th Floor
Santa Monica, CA 90401
 
U.S. Bancorp ("Bancorp")................................................         438,000(5)        5.1%
111 S.W. Fifth Avenue
Portland, OR 97204
 
Gabriel Capital, L.P....................................................         833,600(6)        9.7%
450 Park Avenue
New York, NY 10022
 
Heartland Advisors, Inc. ("Heartland")..................................         485,000(7)        5.7%
790 North Milwaukee Street
Milwaukee, WI
</TABLE>
 
- ------------------------
 
(1) Information based solely on Amendment No. 5 dated as of February 17, 1998 to
    the Schedule 13G dated February 14, 1995 filed by Bankers Trust New York
    Corporation and its indirect wholly-owned subsidiary, BT Capital, with the
    Securities and Exchange Commission. Beneficial ownership includes 212,850
    shares of Common Stock subject to warrants that are presently exercisable.
 
(2) Information based solely on the Schedule 13G dated February 14, 1995 filed
    by WHC with the Securities and Exchange Commission. Lang H. Gerhard and West
    Highland Partners, L.P. may be deemed to beneficially own certain of the
    shares beneficially owned by WHC because of commonality of voting and/or
    investment power.
 
(3) Information based solely on the Schedule 13G dated February 1, 1995 filed by
    J.R. Zone with the Securities and Exchange Commission.
 
                                       27
<PAGE>
(4) Information based solely on Amendment No. 2 dated February 10, 1998 to the
    Schedule 13G dated February 7, 1996 filed by DFAI with the Securities and
    Exchange Commission. All securities reported in the Schedule 13G are owned
    by advisory clients of DFAI no one of which, to the knowledge of DFAI, owns
    more that 5% of the class.
 
(5) Information based solely on the Schedule 13G dated February 14, 1997 filed
    by Bancorp with the Securities and Exchange Commission. Qualivest Capital
    Management, Inc., a registered investment advisor and a wholly owned
    subsidiary of United States National Bank of Oregon, a wholly owned
    subsidiary of Bancorp, is deemed to have beneficial ownership of 235,300
    shares, or 2.8% of the Common Stock. The remaining 202,700 shares or 2.3% of
    the Common Stock are deemed to be beneficially held by the Trust Group of
    Bancorp.
 
(6) Information based solely on the Schedule 13G dated April 13, 1998 filed with
    the Securities and Exchange Commission jointly by Gabriel Capital L.P., a
    Delaware limited partnership ("Gabriel"), Ariel Fund Limited, a Cayman
    Islands corporation ("Ariel Fund"), Ariel Management Corp., a Delaware
    corporation ("Ariel") and the Investment Advisor of Ariel Fund, and J. Ezra
    Merkin ("Merkin"), the General Partner of Gabriel (collectively, the
    "Reporting Persons"). Merkin is also the sole shareholder, sole director and
    president of Ariel. The business address of Ariel Fund is c/o Maples &
    Calder, P.O. Box 309, Grand Cayman, Cayman Islands, British West Indies.
    Merkin is a United States citizen. The Reporting Persons previously filed a
    Statement on Schedule 13D relating to the event date of September 15, 1997,
    as amended, with respect to the Common Stock.
 
(7) Information based solely on the Schedule 13G dated February 6, 1998 filed
    with the Securities and Exchange Commission by Heartland. Such schedule
    states that the shares of common stock are held in investment advisory
    accounts of Heartland. As a result, various persons have the right to
    receive or the power to direct the receipt of dividends from, or the
    proceeds from the sale of, the securities. The interests of one such
    account, Heartland Value Fund, a series of Heartland, a registered
    investment company, relates to more than 5% of the class.
 
OTHER MATTERS AT THE MEETING
 
    The Board of Directors does not know of any matters to be presented at the
Annual Meeting of Stockholders other than those mentioned in this Proxy
Statement. If any other matters are properly brought before the Annual Meeting
of Stockholders, it is intended that the proxies will be voted in accordance
with the best judgment of the person or persons voting such proxies.
 
COST OF SOLICITATION
 
    The expense of soliciting proxies and the cost of preparing, assembling and
mailing material in connection with the solicitation of proxies will be paid by
the Company. In addition to the use of mails, certain directors, officers or
employees of the Company and its subsidiaries, who receive no compensation for
their services other than their regular salaries, may solicit and tabulate
proxies. The Company has retained D.F. King & Co., Inc. to assist in the
solicitation of proxies with respect to shares of Strouds Common Stock held of
record by brokers, nominees and institutions. The estimated cost of the services
of D.F. King & Co., Inc. is $4,000, plus expenses.
 
                                       28
<PAGE>
STOCKHOLDER PROPOSALS FOR 1999 ANNUAL MEETING
 
    Any stockholder who meets the requirements of the proxy rules under the 1934
Act may submit to the Board of Directors proposals to be considered for
submission to the stockholders at the 1999 Annual Meeting of Stockholders. Any
such proposal must comply with the requirements of Rule 14a-8 under the 1934 Act
and be submitted in writing by notice delivered or mailed by first-class United
States mail, postage prepaid, to the Corporate Secretary, Strouds, Inc., 780
South Nogales Street, City of Industry, California 91748, and must be received
no later than January 29, 1999. Any such notice shall set forth: (a) the name
and address of the stockholder and the text of the proposal to be introduced;
(b) the number of shares of stock held of record, owned beneficially and
represented by proxy by such stockholder as of the date of such notice; and (c)
a representation that the stockholder intends to appear in person or by proxy at
the meeting to introduce the proposal specified in the notice. The chairman of
the meeting may refuse to acknowledge the introduction of any stockholder
proposal not made in compliance with the foregoing procedures. In addition, the
Company's Bylaws provide for notice procedures to recommend a person for
nomination as a director and to propose business to be considered by
stockholders at a meeting.
 
                                          By Order of the Board of Directors
 
                                          /s/ Douglas C. Felderman
 
                                          Douglas C. Felderman
                                          SECRETARY
 
City of Industry, California
May 29, 1998
 
                                       29
<PAGE>
                               THIRD AMENDMENT TO
            THE AMENDED AND RESTATED 1994 EQUITY PARTICIPATION PLAN
                                OF STROUDS, INC.
 
    WHEREAS, Strouds, Inc. (hereinafter the "Company"), a Delaware corporation,
maintains the Amended and Restated 1994 Equity Participation Plan of the
Company, effective as of September 1, 1994, (hereinafter the "Plan"); and
 
    WHEREAS, pursuant to Section 10.2 of the Plan, the Board of Directors of the
Company (hereinafter the "Board") may amend the Plan from time to time;
 
    NOW THEREFORE, BE IT RESOLVED, that from and after the effective date of
this Third Amendment to the Plan:
 
    1.  The "Amendment to the Amended and Restated 1994 Equity Participation
Plan of Strouds, Inc." as adopted by the Board on July 6, 1995 shall hereinafter
be referred to as the "First Amendment" to the Plan.
 
    2.  The "First Amendment to the Amended and Restated 1994 Equity
Participation Plan of Strouds, Inc." as adopted on May 14, 1997 shall
hereinafter be renumbered and referred to as the "Second Amendment" to the Plan.
 
    3.  Section 1.2 shall be amended and restated in its entirety as follows:
 
        1.2 AWARD LIMIT. "Award Limit" shall mean 500,000 shares of Common
    Stock.
 
    4.  Section 2.1(a) shall be amended and restated in its entirety as follows:
 
        2.1(a) The shares of stock subject to Options, Dividend Equivalents or
    other awards shall be Common Stock, par value $.0001 per share. The
    aggregate number of shares which may be issued upon exercise of such options
    or upon any such awards under the Plan shall not exceed one million six
    hundred eighty thousand (1,680,000). The shares of Common Stock issuable
    upon exercise of such Options or upon any such awards may be either
    previously authorized but unissued shares or treasury shares.
 
    5.  Section 3.4(d) shall be amended and restated in its entirety as follows:
 
        3.4. During the term of the Plan, each person who is an Independent
    Director as of the date of the initial public offering of Common Stock
    automatically shall be granted an option to purchase ten thousand (10,000)
    shares of Common Stock (subject to adjustment as provided in Section 10.3)
    on the date of such initial public offering. When a person is initially
    elected to the Board following the date of the initial public offering of
    Common Stock and is then an Independent Director, each such new Independent
    Director automatically shall (i) be granted an Option to purchase ten
    thousand (10,000) shares of Common Stock (subject to adjustment as provided
    in Section 10.3) on the date of his or her election to the Board, and (ii)
    an Option to purchase 5,000 shares of Common Stock (subject to adjustment as
    provided in Section 10.3) on the date of each annual meeting of stockholders
    after such initial election at which the Independent Director is re-elected
    to the Board. Members of the Board who are Employees who subsequently retire
    from the Company and remain on the Board will not receive an Option grant
    pursuant to Section 3.4(d)(i) of the preceding sentence, but to the extent
    that they are otherwise eligible, will receive, after retirement from the
    Company, Options as described in clause (ii) of the preceding sentence. All
    of the foregoing Option grants authorized by this Section 3.4(d) are subject
    to stockholder approval of the Plan.
 
    6.  Section 4.2 shall be amended and restated in its entirety as follows:
<PAGE>
        4.2 OPTION PRICE. The price per share of the shares subject to each
    Option shall be equal to 100% of the Fair Market Value of a share of Common
    Stock on the date the Option is granted and in the case of Incentive Stock
    Options such price shall not be less than the greater of: (i) 100% of the
    Fair Market Value of a share of Common Stock on the date the Option is
    granted, or (ii) 110% of the fair market value of a share of Common Stock on
    the date such Option is granted in the case of an individual then owning
    (within the meaning of Section 424(d) of the Code) more than 10% of the
    total combined voting power of all classes of stock of the Company or any
    Subsidiary.
 
    7.  Section 4.3 shall be amended and restated in its entirety as follows:
 
        4.3 OPTION TERM. The term of an Option, other than an Option granted to
    an Independent Director, shall be set by the Committee in its discretion;
    PROVIDED, HOWEVER, that, (a) in the case of Incentive Stock Options, the
    term shall not be more than ten (10) years from the date the Incentive Stock
    Option is granted, or five (5) years from such date if the Incentive Stock
    Option is granted to an individual then owning (within the meaning of
    Section 424(d) of the Code) more than 10% of the total combined voting power
    of all classes of stock of the Company or any Subsidiary and (b) in the case
    of a Non Qualified Stock Option, the term shall not be more than ten (10)
    years and one (1) day from the date the Non Qualified Stock Option is
    granted. In the case of an Option granted to an Independent Director, the
    term of each such Option shall be ten years without variation or
    acceleration hereunder, except as provided in Section 10.4.
 
    8.  A new Article XI shall be added to the Plan as follows:
 
                                   ARTICLE XI
                                  LIMITATIONS
 
        11.1 Notwithstanding any provisions in Articles VI, VII, VIII or
    otherwise contained in the Plan, from and after the effective date of this
    Amendment No. 3 to the Plan, the Board shall be prohibited from granting any
    awards of (i) restricted stock, (ii) performance awards, (iii) stock
    payments (iv) deferred stock or (v) stock appreciation rights.
 
        11.2 Notwithstanding any provisions in the Plan, from and after the
    effective date of this Amendment No. 3 to the Plan, the Board or the
    Compensation Committee shall be prohibited from any further repricing of
    Options.
 
                                    * * * * * *
 
    I hereby certify that the foregoing Third Amendment to the Plan was duly
adopted by the Board of Directors of Strouds, Inc. on May 20, 1998.
 
                                          By

                                           /s/ Douglas C. Felderman 
                                          --------------------------------------
                                           Douglas C. Felderman
 
                                          SECRETARY
<PAGE>
P R O X Y                         STROUDS, INC.
             ANNUAL MEETING OF STOCKHOLDERS TO BE HELD JULY 1, 1998
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned hereby appoints Wilfred C. Stroud or Douglas C. Felderman,
and each of them, his or her attorneys and agents, with full power of
substitution to vote as proxy for the undersigned, as herein stated, at the
Annual Meeting of Stockholders of Strouds, Inc., to be held at Industry Hills
Sheraton, One Industry Hills Parkway, City of Industry, California, on July 1,
1998 or at any adjournment or postponement thereof, according to the number of
votes the undersigned would be entitled to vote if personally present on the
proposals set forth below (and as more particularly set forth in the Notice of
Annual Meeting enclosed herewith) and in accordance with their discretion on any
other matters that may properly come before the Annual Meeting or any
adjournment thereof.
 
   PLEASE MARK YOUR CHOICE LIKE THIS / / IN DARK INK AND SIGN AND DATE ON THE
                                  REVERSE SIDE
 
(1) ELECTION OF SEVEN DIRECTORS / / Vote FOR ALL (EXCEPT AS MARKED TO THE
CONTRARY BELOW) / / WITHHELD for ALL
 
   Charles R. Chinni Wilfred C. Stroud Joseph A. Imbrogulio Larry R. Bemis Dale
                  D. Achabal Marco F. Weiss Richard F. Clayton
 
(INSTRUCTION: To withhold authority to vote for any individual nominee, write
that nominee's name on the space provided below.)
 
- --------------------------------------------------------------------------------
 
(2) APPROVE CERTAIN AMENDMENTS TO THE COMPANY'S AMENDED AND RESTATED 1994 EQUITY
    PARTICIPATION PLAN.
 
                   / / FOR      / / AGAINST      / / ABSTAIN
 
(3) RATIFY THE APPOINTMENT OF KPMG PEAT MARWICK LLP AS THE COMPANY'S INDEPENDENT
    PUBLIC ACCOUNTANTS.
 
                   / / FOR      / / AGAINST      / / ABSTAIN
<PAGE>
The undersigned acknowledges receipt of the Notice of Annual Meeting of
Stockholders and Proxy Statement dated May 29, 1998.
 
PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD IN THE ENCLOSED ENVELOPE.
                                             Dated: ______________________, 1998
                                             ___________________________________
                                                       (Signature)
                                             ___________________________________
                                                Signature if held jointly
 
                                             Please sign exactly as your name
                                             appears. Joint owners should each
                                             sign. Trustees and others acting in
                                             a representative capacity should
                                             indicate the capacity in which they
                                             sign.


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission