BABY SUPERSTORE INC
10-Q, 1996-06-14
FAMILY CLOTHING STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-Q


(Mark One)
  X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934
         For the quarterly period ended May 1, 1996

____     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934
         For the transition period from ________________ to _____________
Commission File Number:  0-24614

                              BABY SUPERSTORE, INC.
               (Exact Name of Registrant as Specified in Charter)
<TABLE>
<CAPTION>

<S>                                                             <C>   

      South Carolina                                             57-0527831
(State or Other Jurisdiction of Incorporation or Organization)   (I.R.S. Employer Identification Number)
</TABLE>

     1201 Woods Chapel Road                                       29334
     Duncan, South Carolina                                      (Zip Code)
(Address of principal executive offices)

Registrant's telephone number, including area code:              (864)968-9292

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                            Yes    X          No

At June 7, 1996,  there were  19,232,833  shares of Common Stock,  no par value,
outstanding.

                                  Page 1 of 15
                            Exhibits Begin on Page 15


                                        1

<PAGE>




                              BABY SUPERSTORE, INC.

                   FORM 10-Q FOR THE QUARTER ENDED MAY 1, 1996

                                      INDEX
<TABLE>
<CAPTION>

                                                                                                                   Page
<S>                                                                                                         <C>  

Part I.  Financial Information

         Item 1.  Financial Statements (Unaudited):

                  a.  Condensed consolidated balance sheets as of May 1, 1996 and                                  3-4
                        January 31, 1996

                  b.  Condensed consolidated statements of income for the thirteen
                        weeks ended May 1, 1996 and April 26, 1995                                                 5

                  c.  Condensed consolidated statements of cash flows for the
                        thirteen weeks ended May 1, 1996 and April 26, 1995                                        6

                  d.  Notes to unaudited condensed consolidated financial statements -                             7-8
                        May 1, 1996

                  e.  Independent accountants' report on review of interim
                         financial information                                                                     12

         Item 2.  Management's Discussion and Analysis of Financial                                                9-11
                     Condition and Results of Operations

Part II.  Other Information

         Item 1.  Legal Proceedings                                                                                13

         Item 2.  Change in Securities                                                                             13

         Item 3.  Defaults in Senior Securities                                                                    13

         Item 4.  Submission of Matters to a Vote of Security Holders                                              13

         Item 5.  Other Information                                                                                14

         Item 6.  Exhibits and Reports on Form 8-K                                                                 14

Signatures                                                                                                         15
</TABLE>

                                        2

<PAGE>



                         Part 1 - Financial Information

Item 1.     Financial Statements

                              BABY SUPERSTORE, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEETS

                        (In thousands, except share data)

<TABLE>
<CAPTION>


                                                                 May 1,                January 31,
                                                                  1996                    1996
                                                              (Unaudited)                  (1)
<S>                                                        <C>                       <C>   

ASSETS

CURRENT ASSETS:
   Cash and cash equivalents                                $     64,715                $    72,353
   Marketable securities                                          28,322                     35,292
   Receivables                                                     4,909                      5,441
   Merchandise inventories                                       109,697                    101,402
   Prepaid income taxes                                              ---                        695
   Other current assets                                              342                        396
                                                            ------------                ------------

            Total current assets                                 207,985                    215,579
                                                               ---------                 ----------

PROPERTY AND EQUIPMENT, NET                                       56,699                     52,046
                                                              ----------                 ----------

OTHER ASSETS:
   Deferred debt issuance costs                                    3,193                      3,350
   Deferred income taxes                                             695                        444
   Utility deposits                                                  252                        226
                                                          --------------               ------------

TOTAL ASSETS                                                 $   268,824                $   271,645
                                                              ==========                 ==========

</TABLE>

(1)  Derived from audited financial statements.

See notes to unaudited condensed consolidated financial statements.




                                        3

<PAGE>



                              BABY SUPERSTORE, INC.

                CONDENSED CONSOLIDATED BALANCE SHEETS (continued)

                        (In thousands, except share data)

<TABLE>
<CAPTION>



                                                             May 1,                     January 31,
                                                              1996                        1996
                                                           (Unaudited)                     (1)
<S>                                                      <C>                            <C>    

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
   Accounts payable                                          $    41,135                 $     47,400
   Accrued expenses                                                6,026                        5,979
   Accrued interest                                                  389                        1,760
   Income taxes payable                                            1,431                          272
                                                             -----------                -------------
            Total current liabilities                             48,981                       55,411

OTHER DEFERRED CREDITS                                             2,511                        2,381

4 7/8% CONVERTIBLE SUBORDINATED
  NOTES DUE 2000                                                 115,000                      115,000
                                                             -----------                  -----------

TOTAL LIABILITIES                                                166,492                      172,792
                                                             -----------                  -----------

SHAREHOLDERS' EQUITY:
   Common Stock; no par value, 50,000,000 shares
      authorized,  19,232,833 (May 1,
      1996) and 19,223,184 (January 31, 1996)
      shares issued and outstanding                               71,304                       71,108
   Retained earnings                                              31,028                       27,745
                                                             -----------                  -----------
            Total shareholders' equity                           102,332                       98,853
                                                              ----------                  -----------

TOTAL LIABILITIES AND
            SHAREHOLDERS' EQUITY                             $   268,824                  $   271,645
                                                              ==========                   ==========
</TABLE>

(1)  Derived from audited financial statements.

See notes to unaudited condensed consolidated financial statements.


                                                             4

<PAGE>



                              BABY SUPERSTORE, INC.

             CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)

                      (In thousands, except per share data)

<TABLE>
<CAPTION>


                                                                                  Thirteen Weeks Ended
                                                                          May 1,                          April 26,
                                                                          1996                              1995
<S>                                                                   <C>                                <C> 

Net sales                                                             $  106,780                         $   67,293
Cost of sales                                                             77,089                             47,817
                                                                        --------                           --------

Gross profit                                                              29,691                             19,476

Selling, general and administrative expenses                              23,706                             14,381
                                                                        --------                          ---------

Income from operations                                                     5,985                              5,095

Interest income                                                           (1,136)                              (234)

Interest expense                                                           1,559                              ---

Other expense                                                                  6                                159
                                                                    ------------                        -----------
Income before income taxes and cumulative
  effect of change in accounting principle                                 5,556                              5,170

Income tax provision                                                       2,030                              1,975
                                                                      ----------                         ----------
Income before cumulative effect of change in
  accounting principle                                                     3,526                              3,195

Cumulative effect of change in accounting principle (adoption
  of SFAS 121) net of income taxes of $141,000                               245                                ---
                                                                      ----------                       ------------

Net income                                                            $    3,281                         $    3,195
                                                                      ==========                         ==========

Net income per common share before cumulative
  effect of change in accounting principle                           $      0.18                        $      0.17

Cumulative effect of change in accounting principle                         0.01                                ---
                                                                    ------------                     --------------

Net income per common share                                          $      0.17                        $      0.17
                                                                     ===========                        ===========

Weighted average common shares outstanding                                19,621                             19,182
                                                                      ==========                         ==========

</TABLE>

See notes to unaudited condensed consolidated financial statements.

                                        5

<PAGE>



                              BABY SUPERSTORE, INC.
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
                                 (In thousands)

<TABLE>
<CAPTION>

                                                                                                            Thirteen Weeks Ended
                                                                                                         May 1,            April 26,
                                                                                                          1996               1995

<S>                                                                                                 <C>                   <C>    

CASH FLOWS FROM OPERATING ACTIVITIES:
Net income                                                                                             $    3,281           $  3,195
Adjustments to reconcile net income to net cash provided by (used in)
operating activities:
     Cumulative effect of change in accounting principle, net                                                 245              --
     Depreciation and amortization                                                                          1,999             1,036
     Amortization of debt issuance costs                                                                      157              --
     Writedown and loss on disposition of property                                                             13               171
     Deferred income taxes                                                                                    (34)               60
     Decrease (increase) in assets and increase (decrease) in liabilities:
        Receivable                                                                                            532               106
        Merchandise inventories                                                                            (8,295)          (12,010)
        Prepaid and other assets                                                                              (59)               (9)
        Prepaid income taxes                                                                                  695              --
        Accounts payable                                                                                   (6,265)            4,634
        Accrued expenses                                                                                       47               994
        Accrued interest                                                                                   (1,371)             --
        Income taxes payable                                                                                1,159             1,825
        Other deferred credits                                                                                130                 7
                                                                                                         --------          --------
           Net cash provided by (used in) operating activities                                             (7,766)               78
                                                                                                         --------          --------

CASH FLOWS FROM INVESTING ACTIVITIES:
Property additions                                                                                         (7,040)           (7,326)
Maturities of marketable securities                                                                         6,970                --
           Net cash used in investing activities                                                              (70)           (7,326)
                                                                                                         --------          --------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from public offering of Common Stock, net of offering expenses                                      --              28,566
Proceeds from issuance of Common Stock under stock purchase and option plans                                  198               512
Payments to redeem Common Stock                                                                              --                  (2)
                                                                                                         --------          --------
           Net cash provided by financing activities                                                          198            29,076
                                                                                                         --------          --------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                                       (7,638)           21,828

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                                                             72,353            13,682
                                                                                                         --------          --------

CASH AND CASH EQUIVALENTS, END OF PERIOD                                                                 $ 64,715          $ 35,510
                                                                                                         ========          ========

SUPPLEMENTAL CASH FLOW INFORMATION:
Income taxes paid                                                                                        $    322          $     90
Interest paid                                                                                            $  2,772          $   --

</TABLE>


 See notes to unaudited condensed consolidated financial statements.

                                        6

<PAGE>




                              BABY SUPERSTORE, INC.
         NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   May 1, 1996

1.       Basis of presentation:

         The accompanying  condensed financial  statements are unaudited.  These
financial  statements have been prepared in accordance  with generally  accepted
accounting  principles for interim financial information and the instructions of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements,  and should be read in conjunction with the annual report.
In the opinion of management,  all adjustments necessary for a fair presentation
of such financial statements have been included and were normal and recurring in
nature.  Interim results are not  necessarily  indicative of results that may be
expected for a full year.

2.       Effect of New Accounting Pronouncement

         The Company was required to adopt  Statement  of  Financial  Accounting
Standards (SFAS No. 121) "Accounting for the Impairment of Long-Lived Assets and
for Long-Lived  Assets to be Disposed Of" as of February 1, 1996. This statement
essentially  requires that when the Company commits to closing  specific stores,
the fixed assets for such stores (primarily  leasehold  improvements) be written
down to fair market value. The cumulative effect of the adoption of SFAS No. 121
resulted in a charge of approximately  $245,000 (net of an income tax benefit of
$141,000) in the May 1, 1996 income statement.

3.       Inventories:

         Inventories  are valued at the lower of cost, as  determined  using the
retail method applied on the average cost basis, or market.

4.       Long Term Debt and Credit Facility:

         On  September  27,  1995,  the  Company  sold  $115  million  of 4 7/8%
convertible  subordinated  notes due 2000. The notes are convertible into Common
Stock  at the  Company's  option  any  time on or  after  October  3,  1997 at a
conversion  price of $53.875  per share.  Interest is payable  semi-annually  on
April 1st and October 1st.

          The Company has a commitment from  NationsBank,  National  Association
(Carolinas)  for a  $25  million  credit  facility  with  a  one-year  unsecured
revolving  line of  credit.  There  were no  outstanding  borrowings  under this
facility at May 1, 1996.







                                        7

<PAGE>



5.       Income taxes:

         Income  taxes are  provided  based upon  management's  estimate  of the
annual effective tax rate.

6.       Stock split:

         The Company effected a three-for-two stock split in the form of a stock
dividend in February  1995.  All common share and per share data  reflect  these
stocks splits.

7.       Stock options and stock purchase plan:

         During the quarter ended May 1, 1996, stock options for the purchase of
38,000  shares of Common Stock were granted at fair market value under the Stock
Incentive Plan and 4,725 shares were purchased under the Employee Stock Purchase
Plan.

8.       Net income per common share:

         Net income per common share is computed based upon the weighted average
number of common and common  equivalent  shares  outstanding.  Common equivalent
shares are represented by shares under option or warrant.

         The 4 7/8%  convertible  subordinated  notes were  determined not to be
Common Stock equivalents at the issuance date based on the yield to maturity and
are  anti-dilutive  under  the "if  converted"  method.  Therefore,  the  common
equivalent shares  represented by the 4 7/8% convertible  subordinated notes are
excluded from both the primary net income per share and fully diluted net income
per share calculations.




                                        8

<PAGE>




BABY SUPERSTORE, INC.

Item 2.           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                  AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Thirteen  Weeks (First  Quarter)  Ended May 1, 1996  Compared to Thirteen  Weeks
(First Quarter) Ended April 26, 1995:

         During the thirteen  weeks ended May 1, 1996,  the Company  opened four
stores,  one of which was a relocation of an existing  store, as compared to one
store opening,  a relocation,  in the comparable period of 1995. At May 1, 1996,
the  Company  operated 64 stores,  as  compared to 46 stores at April 26,  1995.
During the  thirteen  weeks  ended May 1, 1996,  sales  increased  59% to $106.8
million,  as compared to $67.3 million in the same period of the previous fiscal
year. This increase  reflects an 8% increase in comparable  store sales, as well
as sales from the 23 new  stores  opened and three  stores  expanded  during the
fifty-two week period ending May 1, 1996.  Comparable store sales were below the
Company's  objectives,  and managment  expects sales weakness to continue in the
near term. The comparable store sales growth was generated primarily by enhanced
merchandising programs, including additions of baby food and baby formula in the
commodity  department.  Comparable  store sales were negatively  impacted by the
liquidation  of a  competitor  in Florida  during the quarter and the effects of
opening of new stores in existing  markets.  The Company  considers  stores that
have not expanded and are older than twelve months as comparable, and there were
35 such stores at May 1, 1996.

         Gross  profit  was $29.7  million,  or 27.8% of sales for the  thirteen
weeks ended May 1, 1996,  compared to $19.5  million,  or 28.9% of sales for the
same period of the previous fiscal year. The Company priced  aggressively during
the quarter and also saw the sales of commodities,  a very low margin  category,
increase  to 10.1% of first  quarter  1996 sales from 5.4% of sales in the first
quarter of 1995.

         Selling,  general and administrative costs for the thirteen weeks ended
May 1, 1996 were $23.7 million, or 22.2% of sales, as compared to $14.4 million,
or 21.4% of sales for the same period of the previous fiscal year. Earnings were
principally impacted by an increase in selling, general and administrative costs
and by a reduction in gross margin.  Management  expects continued  increases in
selling,  general and administrative costs and reductions in gross margin in the
near term.  Gross margins were impacted by lower margins on commodity items such
as diapers and  formula.  The  increase in selling,  general and  administrative
costs as a percentage of sales was  primarily  attributable  to increased  costs
related to investments made in additional Company infrastructure  (primarily the
hiring of additional personnel) as well as the opening of four stores during the
first quarter of 1996, compared to one store opening, a relocation,  in the same
period of 1995.

         As a result  of the  above  factors,  income  from  operations  for the
thirteen  weeks ended May 1, 1996  increased  17.5% to $6.0 million,  or 5.6% of
sales, as compared to $5.1 million, or 7.6% of sales, for the same period of the
previous fiscal year.


                                        9

<PAGE>



         Net  interest  expense  for the  first  quarter  of 1996 was  $423,000,
compared to net interest  income of $234,000 in the first quarter of 1995.  This
was primarily attributable to interest expense associated with Company's 4 7/8%,
$115 million  convertible  subordinated  notes issued on September 27, 1995. The
unexpended  proceeds are currently  invested  principally in cash equivalents or
marketable  securities with maturities of one year or less. The Company invested
a  significant  portion of its  investment  portfolio  in tax exempt  securities
during the quarter, resulting in lower interest income.

         The Company was required to adopt  Statement  of  Financial  Accounting
Standards (SFAS No. 121) "Accounting for the Impairment of Long-Lived Assets and
for Long-Lived  Assets to be Disposed Of "as of February 1, 1996. This statement
essentially  requires that when the Company commits to closing  specific stores,
the fixed assets for such stores (primarily  leasehold  improvements) be written
down to fair market value. The cumulative effect of the adoption of SFAS No. 121
resulted in a charge of approximately  $245,000 (net of an income tax benefit of
$141,000) in the May 1, 1996 income statement.

         The Company's  effective  income tax rate for the thirteen  weeks ended
May 1, 1996 decreased to 36.5% from 38.2% in the comparable  period in 1995. The
decrease was primarily due to the Company's  investment of a significant portion
of its marketable securities in tax exempt securities during the quarter.

         As a result of the factors described above, net income for the thirteen
weeks ended May 1, 1996,  increased 2.7% to $3.3 million, or $0.17 per share and
3.1% of sales,  compared to $3.2  million,  or $0.17 per share and 4.8% of sales
for the same period in 1995.


 LIQUIDITY AND CAPITAL RESOURCES:

         Net cash used in  operating  activities  was $7.8  million  during  the
thirteen  weeks ended May 1, 1996,  compared to cash  provided by  operations of
$78,000 in the same period of 1995. Such decrease was due primarily to increased
inventory  levels  associated  with the  Company's  new  store  openings,  store
expansions,  and a build up of inventory  for planned new store  openings in the
second quarter of fiscal 1996.

         Net cash flows used in investing  activities  totalled  $70,000 for the
thirteen  weeks ended May 1, 1996,  compared to $7.3 million for the same period
of the previous  fiscal year. This decrease was primarily due to the maturity of
$7.0 million of marketable  securities during the thirteen week period ended May
1, 1996. Capital  expenditures in 1996 related primarily to costs assciated with
four new store  openings  while capital  expenditures  for the  comparable  1995
period  included  costs to complete the Company's  distribution  and home office
facility in Duncan, SC, the purchase of the Company's warehouse in Simpsonville,
SC and the costs associated with one new store opening.

         Net cash flows provided by financing  activities  were $198,000  during
the  thirteen  weeks ended May 1, 1996,  compared to net cash  provided of $29.1
million in the same period of the  previous  fiscal year.  The Company  received
$28.6 million from a public offering of Common Stock in March 1995.

         Cash, cash equivalents and marketable  securities totaled $93.0 million
at May 1, 1996.  Such  amounts  were  invested  principally  in  Federal  agency
discount notes, municipal and other securities with terms to

                                       10

<PAGE>



maturity of one year or less when purchased.

         The Company has a commitment for a $25 million revolving line of credit
from  NationsBank,  N.A.  (Carolinas).  As  of  May  1,  1996  the  Company  had
outstanding letters of credit with NationsBank, N.A.
(Carolinas) totalling approximately $5.7 million.

         The Company  estimates that capital  expenditures  for fiscal 1996 will
approximate $30 to $40 million. During the remainder of fiscal 1996, the Company
plans to open approximately 18 additional stores, an estimated four of which are
expected to be a relocation of an existing store.  The Company  anticipates that
cash generated from operations,  together with its existing cash resources,  and
funds available from its revolving line of credit, will be sufficient to satisfy
the Company's cash needs for the next 18 months.

         Baby  Superstore  has never paid cash dividends on its Common Stock and
has no intention of paying cash dividends in the foreseeable future.

IMPACT OF INFLATION:

         The Company does not believe  inflation  has had or is likely to have a
material adverse effect on its results of operation.

IMPACT OF RECENT ACCOUNTING PRONOUNCEMENT:

         In October 1995, Statement of Financial Accounting Standards (SFAS) No.
123, "Accounting for Stock-Based  Compensation," was issued and is effective for
the Company on February 1, 1996.  As permited by SFAS No. 123,  the Company will
continue to apply APB Opinion No. 25, which recognizes  compensation  cost based
on the  intrinsic  value of the equity  instrument  awarded  to its stock  based
compensation  awards to employees and will disclose the required proforma effect
on net income and earnings per share.













                                       11

<PAGE>



INDEPENDENT ACCOUNTANT'S REVIEW REPORT


Baby Superstore, Inc.

We have reviewed the accompanying  condensed consolidated balance sheets of Baby
Superstore,  Inc. and  subsidiaries  (the "Company") as of May 1, 1996 and April
26, 1995,  and the related  condensed  consolidated  statements of income and of
cash flows for the  thirteen  (13) week  periods  then  ended.  These  financial
statements are the responsibility of the Company's management.

We conducted our review in accordance with standards established by the American
Institute  of  Certified  Public  Accountants.  A review  of  interim  financial
information consists principally of applying analytical  procedures to financial
data and making  inquiries of persons  responsible  for financial and accounting
matters. It is substantially less in scope than an audit conducted in accordance
with  generally  accepted  auditing  standards,  the  objective  of which is the
expression of an opinion  regarding the financial  statements  taken as a whole.
Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material  modifications that should
be made to such condensed  consolidated  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the  consolidated  balance  sheet  of  Baby  Superstore,   Inc.  and
subsidiaries as of January 31, 1996, and the related consolidated  statements of
income and cash flows for the year then ended (not presented herein); and in our
report  dated March 29,  1996,  we  expressed  an  unqualified  opinion on those
consolidated financial statements.  In our opinion, the information set forth in
the accompanying  condensed consolidated balance sheet as of January 31, 1996 is
fairly stated, in all material respects, in relation to the consolidated balance
sheet from which it has been derived.

Deloitte & Touche LLP
May 28, 1996











                                       12

<PAGE>



                              BABY SUPERSTORE, INC.

                           Part II - Other Information


Item 1.           LEGAL PROCEEDINGS:
                  None.

Item 2.           CHANGES IN SECURITIES:
                  None.

Item 3.           DEFAULTS UPON SENIOR SECURITIES:
                  None.

Item 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS:
                  a.       An Annual Meeting of  Shareholders of the Company was
                           held on June 4, 1996

                  b.       The seven  directors  listed in  subsection  (c) were
                           elected  at the  meeting.  The  Company  has no other
                           directors  whose term of office  continued  after the
                           meeting.

                  c.       i.       Election of Directors

<TABLE>
<CAPTION>

                                                                                       Number of Shares
                                                                                                                   Withhold
                                                                              For                                  Authority
                                   <S>                                 <C>                                        <C>  
                                    
                                    Jack P. Tate                         17,063,332                                14,836
                                    Linda M. Robertson                   17,063,132                                15,036
                                    Jodi L. Taylor                       17,059,629                                18,539
                                    Robert E. Howard                     17,063,369                                14,799
                                    Kenneth G. Langone                   17,063,339                                14,829
                                    Roger G. Owens                       17,061,857                                16,311
                                    Thomas L. Teague                     17,062,789                                15,379
</TABLE>

                           ii.      Proposal  to  ratify  the   appointment   of
                                    Deloitte   &  Touche   LLP  as   independent
                                    auditors for the Company for the fiscal year
                                    ending January 31, 1996.


                                                               Number of Shares
                                    For                             17,070,524
                                    Against                              5,788
                                    Abstain                              1,856

                                       13

<PAGE>



Item 5.           OTHER INFORMATION:
                  None.

Item 6.           EXHIBITS AND REPORTS ON FORM 8-K:

         a.       Exhibits:

                  11.1     Computation of net income per common share

         b.       Reports on Form 8-K:
                  None.



                                       14

<PAGE>




                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this Form  10-Q to be signed on its  behalf by the
undersigned, thereunto duly authorized.

                                     BABY SUPERSTORE, INC.
                                     (Registrant)

Date:     June 14, 1996           /s/ Jack P. Tate
      --------------------     -------------------------
                                    Jack P. Tate
            Chairman of the Board and Chief Executive Officer
             (Principal executive officer of the Registrant)

Date:     June 14 , 1996          /s/ Jodi L. Taylor
      --------------------    ---------------------------
                                 Jodi L. Taylor
                                 Chief Financial Officer
                                 (Principal financial officer of the Registrant)



                                       15





Exhibit 11.1
                              BABY SUPERSTORE, INC.

                   COMPUTATION OF NET INCOME PER COMMON SHARE

<TABLE>
<CAPTION>


                                                                                                  Thirteen Weeks Ended
                                                                                              May 1,          April 26,
                                                                                               1996             1995  
<S>                                                                                        <C>             <C>   

PRIMARY NET INCOME PER COMMON SHARE

Income before cumulative effect of change in accounting principle                            $ 3,526,000      $ 3,195,000
Cumulative effect of change in accounting principle                                              245,000             --
                                                                                                            
Net income                                                                                   $ 3,281,000      $ 3,195,000
                                                                                                           

Weighted average shares outstanding during the period:
    Common Stock                                                                              19,227,625       18,641,612
    Net effect of dilutive stock options and warrents - based on the
      treasury stock method using the average market price                                       392,945          540,642
                                                                                                                               
Weighted average common and common equivalent
    shares outstanding (1)                                                                    19,620,570       19,182,254
                                                                                                             

Per share data:
Income before cumulative effect of change in accounting principle                             $     0.18       $     0.17
Cumulative effect of change in accounting principle                                                 0.01               --
                                                                                              
Net income                                                                                    $     0.17       $     0.17
                                                                                                

FULLY DILUTED NET INCOME PER COMMON SHARE

Weighted average shares outstanding during the period:
    Common Stock                                                                              19,227,625       18,641,612
    Net effect of dilutive stock options and warrents - based on
      the treasury stock method using the greater of ending or
      average market price                                                                       406,091          540,642
                                                                                              
Weighted average common and common equivalent shares
      outstanding (1)                                                                         19,633,176       19,182,254
                                                                                           

Per share data:
Income before cumulative effect of change in accounting principle                             $     0.18       $     0.17
Cumulative effect of change in accounting principle                                                 0.01               --
                                                                                            
Net income                                                                                    $     0.17       $     0.17
                                                                                             

</TABLE>

(1) The 4 7/8  convertible  subordinated  notes were determined not to be Common
Stock  equivalents  at the issuance  date based on the yield to maturity and are
anti-dilutive under the "if converted" method.  Therefore, the common equivalent
shares  represented by the 4 7/8%  convertible  subordinated  notes are excluded
from both the  primary  net  income per share and fully  diluted  net income per
share calculations.




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