UNIVERSAL OUTDOOR HOLDINGS INC
10-Q, 1996-05-15
ADVERTISING
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<PAGE>

                          SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C. 20549

                                      FORM 10-Q

(MARK ONE)
[X]            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934

                    FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1996

                                          OR

[ ]            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934


                           COMMISSION FILE NUMBER 33-82582




                           UNIVERSAL OUTDOOR HOLDINGS, INC.




               DELAWARE                                36-3766705
    ----------------------------             ---------------------------------
    (STATE OR OTHER JURISDICTION             (IRS EMPLOYER IDENTIFICATION NO.)
  OF INCORPORATION OR ORGANIZATION)


             321 NORTH CLARK STREET, SUITE 1010, CHICAGO, ILLINOIS 60610

                    REGISTRANT'S TELEPHONE NUMBER: (312) 644-8673


    INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS
REQUIRED TO BE FILED BY SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934 DURING THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT THE
REGISTRANT WAS REQUIRED TO FILE SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH
FILING REQUIREMENTS FOR THE PAST 90 DAYS.

                   YES     X                NO 
                       -------                 -------

    THE NUMBER OF SHARES OUTSTANDING OF THE REGISTRANT'S COMMON STOCK, $0.01
PAR VALUE, AS OF MARCH 31, 1996 WAS 437,500.

<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSES OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS.

RESULTS OF OPERATIONS

COMPARISON OF THREE MONTHS ENDED MARCH 31, 1996 AND MARCH 31, 1995


         The Registrant conducts is business operations through its 
    wholly-owned subsidiary, Universal Outdoor, Inc. and its subsidiaries
    (collectively, "Universal").  Unless otherwise indicated, references to the
    Company in the following discussion refer to the consolidated operations of
    the Registrant and Universal.

         Net revenues increased 16.5% to $8.4 million during the first three
    months of 1996 compared to $7.2 million in the corresponding 1995 period,
    reflecting higher advertising rates and occupancy levels and inclusion for
    the full quarter of revenues from the junior (8-sheet) posters (the "Eight
    Sheets") acquired by Universal in March 1995 (the "March 1995
    Acquisitions").  Overall net revenues from tobacco advertising increased to
    $1.2 million in the first three months of 1996 from $1.0 million in the
    1995 period.  As a percentage of net revenues, tobacco advertising sales
    were 14.5% in the first three months of 1996 which is unchanged from the
    1995 period.

         Direct costs of revenues increased to $3.6 million in the first three
    months of 1996 compared to $3.1 million in the 1995 period.  As a
    percentage of net revenues, direct costs of revenues decreased slightly to
    42.4% in the first three months of 1996 compared to 43.0% in the 1995
    period.

         General and administrative expenses increased to $1.2 million in the
    first three months of 1996 from $1.1 million  in the 1995 period.  As a
    percentage of net revenues, general and administrative expenses decreased
    to 14.6% in the first three months of 1996 compared to 14.8% in the 1995
    period. 

         Depreciation and amortization expense for the first three months of
    1996 increased to $2.0 million from $1.7 million in 1995 due to large
    increases in the fixed assets offset by scheduled depreciation of the older
    fixed assets.

         Total interest expense in the first three months of 1996 increased
    slightly to $3.6 million from $3.1 million in the 1995 period.

         The foregoing factors contributed to the Company's $2.0 million net
    loss in the first three months of 1996 compared to a $1.8 million net loss
    in the 1995 period.

                                      -1-
<PAGE>
    LIQUIDITY AND CAPITAL RESOURCES

         Universal established a secured bank credit facility (the "Credit
    Facility") in November 1993 which initially provided a $12.5 million,
    five-year revolving line of credit to be used for general corporate
    purposes, including working capital requirements and acquisitions.  The
    credit agreement governing the Credit Facility (the "Credit Agreement") was
    amended in November 1994 (i) to extend the maturity date of the Credit
    Facility to November 1999, (ii) to continue maximum permitted borrowings
    under the Credit Facility at $12.5 million, and (iii) to provide a secured
    term loan to Universal (in addition to the Credit Facility) in the original
    principal amount of $1.2 million for the purchase of Universal's facility
    located in Addison, Illinois (including the real property).

         At March 31, 1996, approximately $3.0 million was outstanding under
    the Credit Facility and an additional $9.5 million was available
    thereunder, compared to December 31, 1995 when approximately $3.3 million
    was outstanding under the Credit Facility.  Permitted borrowings under the
    Credit Facility are based upon the ratio of Universal's "senior debt"
    (defined as indebtedness other than indebtedness subordinated to borrowings
    under the Credit Facility) to "operating cash flow" (defined as net income
    before interest, taxes, depreciation and amortization).  The Credit
    Facility also requires Universal to comply with certain financial ratios,
    tested quarterly, that become more restrictive over time, including a
    maximum ratio of total indebtedness to earnings (as defined in the Credit
    Agreement) and a minimum ratio of earnings (as defined in the Credit
    Agreement) to total interest expense.  The maximum permitted borrowings
    under the Credit Facility will be reduced to $10.0 million on May 1, 2000,
    to reflect a corresponding annual reduction in the lender's commitment
    thereunder.  Universal is required to repay any borrowings to the extent
    the aggregate amount outstanding under the Credit Facility exceeds the
    aggregate commitments in effect from time to time.

         In March 1995, the Credit Agreement was amended to establish an
    additional $7.5 million revolving line of credit (the "Acquisition Line")
    that may be used by Universal for financing acquisitions of outdoor
    advertising operations or structures and capital expenditures relating to
    the development or improvement of advertising structures.  In July, 1995,
    the aggregate amount available under the Acquisition Line was increased to
    $22.5 million.  Substantially all of the Credit Agreement covenants and
    restrictions applicable to the Credit Facility (including the limitations
    on permitted borrowings and financial ratio covenants described above) are
    applicable to the Acquisition Line.  The maximum permitted borrowings under
    the Acquisition Line will be reduced to $19.5 million on May 1, 1996, $15.5
    million on May 1, 1997, $10.5 million on May 1, 1998, 4.5 million on May 1,
    1999 and zero on May 1, 2000 to reflect a corresponding annual reduction in
    the lender's commitment thereunder.  The Credit Facility and the
    Acquisition Line are cross-collateralized by the liens securing the Credit
    Facility and any assets acquired, developed or improved by Universal
    through the use of funds under the Acquisition Line.  At March 31, 1996
    approximately $20 million was outstanding under the Acquisition Line.  A
    portion of the amount outstanding under the 

                                      -2-
<PAGE>
    Acquisition Line reflects approximately $12.5 million Universal borrowed 
    in January 1996 as financing in connection with the Adsign Acquisition 
    (described below).

         The Credit Agreement contains certain restrictions with respect to
    Universal's ability to (i) incur additional indebtedness and contingent
    liabilities, (ii) create liens and (iii) pay dividends and effect certain
    other transactions involving the capital stock of Universal.  In addition,
    the indenture governing Universal's outstanding senior notes (the
    "Indenture") contains a number of restrictive covenants including
    limitations on additional debt incurrence based on a cash flow ratio test
    and limitations on distributions to shareholders based on a net income
    test.

         The Company has pursued and continues to pursue a strategy of growth
    primarily through (i) the development of new outdoor advertising structures
    in each of its existing markets and (ii) the acquisition of existing
    outdoor advertising properties, most recently of junior (8-sheet) poster
    operations. In January 1996, the Company completed an acquisition in the
    Chicago market.  In a transaction with Adsign, Inc. (the "Adsign
    Acquisition"), Universal acquired approximately 160 painted bulletin faces
    in the Chicago market.  In February 1996, Universal entered into an
    agreement to acquire operations in the Minneapolis/St. Paul and
    Jacksonville (Florida) markets in a stock purchase transaction with NOA
    Holding Company, Inc. (the "Naegele Acquisition").  The Naegele Acquisition
    was consummated in April 1996, pursuant to which Universal acquired
    approximately 2,550 poster faces (of which approximately 1,455 are located
    in the Minneapolis/St. Paul market and approximately 1,095 are located in
    Jacksonville (Florida) market) and approximately 840 painted bulletin faces
    (of which approximately 440 are located in the Minneapolis/St. Paul market
    and approximately 400 are located in the Jacksonville (Florida) market).

         The purchase price of the Naegele Acquisition was approximately $85
    million.  Fees and expenses associated with the transaction were
    approximately $5 million.  In connection therewith, Universal received
    commitments from its current lender under the Credit Facility, LaSalle
    National Bank ("LaSalle"), and an additional bank, Bankers Trust Company
    ("Bankers Trust"; together with LaSalle, the "Lenders"), to (i) refinance
    the Credit Facility with a revolving credit facility (the "Revolving Credit
    Facility") and (ii) provide an additional extension of credit for purposes
    of acquisition financing (the "Acquisition Credit Facility"), and,
    specifically, the financing, in part, of the Naegele Acquisition.  The
    Lenders extended a revolving credit line in the amount of $12,500,000 under
    the Revolving Credit Facility and an acquisition term loan in the amount of
    $75,000,000, as well as an acquisition revolving credit line in the amount
    of $12,500,000 for a total commitment of $87,500,000 under the Acquisition
    Credit Facility.  No amounts were drawn under the Revolving Credit Facility
    to finance the Naegele Acquisition; the Revolving Credit Facility is
    available to Universal for working capital needs.  Approximately $84.5
    million was drawn under the Acquisition Credit Facility and was used to
    finance the Naegele Acquisition. Each of the Revolving Credit Facility and
    the Acquisition Credit Facility are secured by a lien on the assets of
    Universal and a pledge of the stock of the Registrant, as well as a pledge
    of the stock of any wholly-owned 

                                      -3-
<PAGE>
    subsidiaries of Universal.  In addition to the amounts drawn under the 
    Acquisition Credit Facility, the Registrant sold a minority portion of 
    its capital stock.  Approximately $30 million in cash proceeds from such 
    sale were used to finance the remaining amount of the Naegele Acquisition.
    At the time of the consummation of such financing, Universal was in full 
    compliance with all of the covenants of the Credit Agreement and Indenture.

         Net cash provided by operating activities increased to $2.9 million
    for the three months ended March 31, 1996 from $2.0 million for the 1995
    period.  Net cash provided by operating activities reflects the Company's
    net loss adjusted for non-cash items and the use or source of cash for the
    net change in working capital.

         The Company's net cash used in investing activities of $15.7 million
    for the three months ended March 31, 1996 includes cash used for
    acquisitions of $13.6 million and other capital expenditures of $2.0,
    including the expenditure of $320,000 for the acquisition of a building in
    Milwaukee.  Capital expenditures have been made primarily to develop new
    structures in each of its markets.  The Company's intends to continue to
    develop new structures in its markets and to consider potential
    acquisitions in the Midwestern region and contiguous markets.  Management
    believes that its internally generated funds, together with available
    borrowings under the Credit Facility and the Acquisition Line, will be
    sufficient to satisfy its cash requirements, including anticipated capital
    expenditures, for the foreseeable future.

         For the three months ended March 31, 1996, $12.8 was used in financing
    activities primarily due to acquisitions.  For the three months ended March
    31, 1995, net cash of $129,000 was used in financing activities, primarily
    due to expenses associated with the establishment of the Acquisition Line.

                                      -4-
<PAGE>
                                       PART II

                                  OTHER INFORMATION

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS

         By Written Consent of the shareholders of the Registrant, the
    shareholders, dated January 10, 1996 elected the following persons
    directors of the Registrant: Daniel L. Simon, Brian T. Clingen, William R.
    Schmidt and Michael J. Roche.


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

         (a)  EXHIBITS

              Certain of the documents listed below have heretofore been filed
    with the Securities Exchange Commission either by the Registrant
    (Commission File No. 33-82582) or by Universal Outdoor, Inc., the 
    wholly-owned subsidiary of the Registrant (Commission File No. 
    33-72810), and each such document is incorporated herein by reference 
    as indicated below:

         NUMBER                        DESCRIPTION
         ------                        -----------
         2.1       NOA Stock Purchase Agreement (incorporated by reference to
                   Exhibit 2.1 of Universal Outdoor, Inc.'s Form 8-K
                   (Commission File No. 33-72810) (the "Universal
                   Statement"))

         2.2       Amendment to NOA Stock Purchase Agreement (incorporated by
                   reference to Exhibit 2.2 of the Universal Statement)

         3.1(i)    Amended and Restated Certificate of Incorporation of
                   the Registrant (incorporated by reference to Exhibit
                   3.1(i) of the Registrant's Form 8-K (Commission File
                   No. 33-82582) (the "Registrant's Statement")

         3.1(ii)   Second Restated Articles of Incorporation of Universal
                   Outdoor, Inc. (incorporated by reference to Exhibit
                   3.1(ii) of the Universal Statement)

         3.2(i)    Amended and Restated By-Laws of the Registrant
                   (incorporated by reference to Exhibit 3.2(i) of the
                   Registrant's Statement)

                                      -5-
<PAGE>
         3.2(ii)   Amended and Restated By-Laws of Universal Outdoor, Inc.
                   (incorporated by reference to Exhibit 3.2(ii) of the
                   Universal Statement)

         10.1      Revolving Credit Agreement of Universal (incorporated by
                   reference to Exhibit 10.1 of the Universal Statement)

         10.2      Acquisition Credit Agreement of Universal (incorporated by
                   reference to Exhibit 10.2 of the Universal Statement)

         27        Financial Data Schedule

         (b)  REPORTS ON FORM 8-K - The Registrant filed no Current Reports on
    Form 8-K for the quarter ended March 31, 1996.

                                      -6-
<PAGE>
                                      SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                  Universal Outdoor, Inc.
                                  ------------------------------------------
                                  (Registrant)



May 15, 1996                      /s/ Brian T. Clingen
                                  ------------------------------------------
                                  Brian T. Clingen
                                  Vice President and Chief Financial Officer

                                      -7-
<PAGE>
                                  INDEX TO EXHIBITS

NUMBER                       DESCRIPTION                                   PAGE
- ------                       -----------                                   ----
2.1     NOA Stock Purchase Agreement (incorporated by 
        reference to Exhibit 2.1 of Universal Outdoor, 
        Inc.'s Form 8-K (Commission File No. 33-72810) 
        (the "Universal Statement"))

2.2     Amendment to NOA Stock Purchase Agreement (incorporated by 
        reference to Exhibit 2.2 of the Universal Statement)

3.1(i)  Amended and Restated Certificate of Incorporation of the 
        Registrant (incorporated by reference to Exhibit 3.1(i) of 
        the Registrant's Form 8-K (Commission File No. 33-82582)
        (the "Registrant's Statement")

3.1(ii) Second Restated Articles of Incorporation of Universal 
        Outdoor, Inc. (incorporated by reference to Exhibit 3.1(ii) 
        of the Universal Statement)

3.2(i)  Amended and Restated By-Laws of the Registrant (incorporated 
        by reference to Exhibit 3.2(i) of the Registrant's Statement)

3.2(ii) Amended and Restated By-Laws of Universal Outdoor, Inc. 
        (incorporated by reference to Exhibit 3.2(ii) of the Universal
        Statement)

10.1    Revolving Credit Agreement of Universal (incorporated by 
        reference to Exhibit 10.1 of the Universal Statement)

10.2    Acquisition Credit Agreement of Universal (incorporated by 
        reference to Exhibit 10.2 of the Universal Statement)

27      Financial Data Schedule

                                      -8-

<PAGE>
                       UNIVERSAL OUTDOOR HOLDINGS, INC.
                               AND SUBSIDIARY

                               BALANCE SHEETS
                           (Dollars in Thousands)

<TABLE>
<CAPTION>
                                   ASSETS
                                                     March 31,    December 31,
                                                       1996          1995
                                                     ----------   ------------
<S>                                                  <C>          <C>
CURRENT ASSETS:
  Cash                                               $     11      $     19
  Accounts receivable, less allowance
   for doubtful accounts of $106                        4,608         5,059
  Other receivables                                       539           201
  Prepaid land rents                                    1,144         1,043
  Prepaid insurance and other                           1,264         1,029
                                                     --------      --------
     Total current assets                               7,566         7,351
                                                     --------      --------
PROPERTY AND EQUIPMENT                                 69,266        55,346
                                                     --------      --------
OTHER ASSETS:
  Noncomplete agreements, net of accumulated
   amortization of $4,830 and $4,505                    1,670         1,995
  Finance costs, net of accumulated
   amortization of $1,336 and $1,171                    4,948         5,113
  Excess of cost over fair value of
   assets acquired, net of accumulated
   amortization of $241 and $230                          689           700
  Other costs associated with acquisitions,
   net of accumulated amortization of $716   
   and $686                                               587           525
  Deposits                                                 21            20
                                                     --------      --------
     Total other assets                                 7,915         8,353
                                                     --------      --------
                                                     $ 84,747      $ 71,050
                                                     --------      --------
                                                     --------      --------
<CAPTION>
          LIABILITIES AND COMMON STOCKHOLDERS' DEFICIT
<S>                                                  <C>          <C>
CURRENT LIABILITIES:
  Current maturities of long term debt               $     58      $     58
  Accounts payable                                      1,180         1,225
  Accrued interest                                      2,946         1,054
  Deferred revenue                                        268           468
  Accrued expenses                                        580           409
                                                     --------      --------
     Total current liabilities                          5,032         3,214
                                                     --------      --------

LONG TERM DEBT, less current maturities               120,248       106,362
                                                     --------      --------

COMMON STOCKHOLDER'S DEFICIT:
  Common stock, $.01 par value, 1,500,000
   shares authorized; 437,500 shares
   issued and outstanding                               -             -    
  Additional paid in capital                            1,451         1,451
  Common stock warrants                                 2,500         2,500
  Accumulated deficit                                 (44,484)      (42,477)
                                                     --------      --------
     Total common stockholders' deficit               (40,533)      (38,526)
                                                     --------      --------
                                                     $ 84,747      $ 71,050
                                                     --------      --------
                                                     --------      --------
</TABLE>
                See accompanying notes to financial statements.

                                      -1-
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                AND SUBSIDIARY

                          STATEMENTS OF OPERATIONS
                                 (Unaudited)
                          (Dollars in Thousands)

<TABLE>
<CAPTION>
                                                     For the Three Months Ended
                                                        1996            1995
                                                     ----------      ----------
<S>                                                  <C>             <C>
Revenues                                               $ 9,332         $ 8,025
Less agency commissions                                    905             789
                                                       -------         -------
   Net revenues                                          8,427           7,236
                                                       -------         -------
Operating expenses:
  Direct cost of revenues                                3,571           3,108
  General and administrative
   expenses                                              1,227           1,072
  Depreciation and amortization                          2,032           1,737
                                                       -------         -------
                                                         6,830           5,917
                                                       -------         -------
Operating income                                         1,597           1,319
                                                       -------         -------
Other (income) expenses:
  Interest expense, including
   amortization of bond discount
   of $1,109 and $929                                    3,430           2,938
  Interest expense - amortization
   of deferred financing costs                             164             149

(Gain) loss on disposal of
   assets and other expenses                                11              10
                                                       -------         -------
     Total other expense                                 3,605           3,097
                                                       -------         -------
Net income (loss)                                      ($2,008)        ($1,778)
                                                       -------         -------
                                                       -------         -------
</TABLE>

                See accompanying notes to financial statements.

                                      -2-
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                AND SUBSIDIARY

                            STATEMENTS OF CASH FLOW
                                  (Unaudited)
                             (Dollars in Thousands)

<TABLE>
<CAPTION>
                                                           For the Year Ended
                                                              December 31,
                                                         ---------------------
                                                           1996          1995
                                                         --------      -------
<S>                                                      <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                               ($ 2,008)     ($1,778)
  Depreciation and amortization                                          2,815
  (Gain) loss on sale of property and equipment             3,305         -   
  Changes in assets and liabilities:
    Accounts receivable and other receivables                 113         (244)
    Prepaid land rents, insurance and other                  (336)        (154)
    Accounts payable and accrued expenses                     126         (339)
    Accrued interest                                        1,892        1,736
    Deferred revenue                                         (200)        -   
    Other                                                      (3)           9
                                                         --------      -------
      Net cash from operating activities                    2,889        2,045
                                                         --------      -------
CASH FLOWS USED IN FROM INVESTING ACTIVITIES:
  Gross capital expenditures                               (1,966)        (576)
  Payments for acquisitions                               (13,621)      (1,341)
  Other payments                                              (86)        -   
                                                         --------      -------
      Net cash used in investing activities               (15,673)      (1,917)
                                                         --------      -------
CASH FLOWS USED IN FINANCING ACTIVITIES:                         
  Deferred financing costs                                   -            (138)
  Principal payments of long term debt                        (33)         (33)
  Net borrowings (repayments) under credit                                    
   agreement                                               12,809           42
                                                         --------      -------
      Net cash provided by/used in financing
       activities                                          12,776         (129)
                                                         --------      -------
NET DECREASE IN CASH                                           (8)          (1)
CASH, at beginning of period                                   19           15
                                                         --------      -------
CASH, at end of period                                    $    11       $   14
                                                         --------      -------
                                                         --------      -------
SUPPLEMENTAL CASH FLOW INFORMATION:
  Interest paid during the period                          $  401       $  276
                                                         --------      -------
                                                         --------      -------
</TABLE>
                  See accompanying notes to financial statements.

                                      -3-
<PAGE>
                 UNIVERSAL OUTDOOR HOLDINGS, INC.
                          AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS


NOTE 1 - BASIS OF PRESENTATION OF UNAUDITED FINANCIAL STATEMENTS:

The financial statements contained herein have been prepared by
management and are unaudited.  The financial statements should be
read in conjunction with the financial statements and the notes
thereto included in the Annual Report on Form 10-K of Universal
Outdoor Holdings, Inc.(the Holding Company) for the year ended
December 31, 1995.

In the opinion of management, the accompanying unaudited
financial statements contain all adjustments, considering only of
normal recurring adjustments, necessary to present fairly the
financial position of the Holding Company as of March 31, 1996,
and the results of its operations and its cash flows for the
periods presented herein.

Earnings per share calculations have not been prepared because
the Holding Company is closely held and owned by a private
investor group.  Accordingly, earnings per share is not required
or meaningful.

The Holding Company (previously known as Universal Outdoor II
Holding Company, Universal Outdoor, Inc. (Universal), Outdoor
Properties, Inc. Midwest Outdoor Management, Inc. and CBT
Development, Inc. were under common ownership and control.  In
connection with the 1993 Refinancing Plan (see Note 2)), (i) a
wholly-owned subsidiary of the Holding Company was merged with
and into Universal Outdoor, Inc. which thereupon became a 
wholly-owned subsidiary of the Holding Company and (ii) Universal
Outdoor, Inc. acquired all the assets, in consideration of the
assumption of all the liabilities, of each of Outdoor Properties,
Inc., Midwest Outdoor Management, Inc. and CBT Development, Inc. 
In conjunction with the 1993 Refinancing Plan, 2,649 shares of
Class A Common Stock of Universal Outdoor, Inc. were exchanged
for an equal number of common shares of the Holding Company, and
1,556 shares of Class B Common stock of Universal Outdoor, Inc.
were exchanged for 48,000 shares of Series B Voting Preferred
Stock of the Holding Company.

NOTE 2 - REFINANCING PLAN:

Effective November 18, 1993, Universal executed a Refinancing
Plan to extend the average life of its obligations, thereby
enhancing its operations and financial flexibility.  As part of
the Refinancing Plan, Universal combined, in a single operating
entity (Universal Outdoor, Inc.) under the Holding Company,
business activities previously conducted by separate affiliated
corporations, repaid certain outstanding indebtedness, issued
$65.0 million Senior Notes due 2003 of Universal Outdoor, Inc.

                                      -4-
<PAGE>
and replaced its existing bank credit facility.  In addition, the
Refinancing Plan provided for the amendment of the terms of the
redeemable preferred stock of the Holding Company to allow the
provisions of the indenture governing the $65.0 million Senior
Notes due 2003 to restrict payments by the operating company to
the Holding Company until the $65.0 million Senior Notes due 2003
have been retired.

NOTE 3 - ACQUISITIONS:

In the first quarter of 1996, the Company acquired signboards in
the Chicago market through two asset purchase agreements.  In
January, the Company purchased 160 display faces from Adsign,
Inc. for $12.5 million which was paid in cash.  In March 1996,
the Company purchased 18 structures from Image Media, Inc. for
$1.2 million which was paid in cash.  Both investments were
financed with borrowings against the Acquisition Line of Credit.

In February 1996, the Company entered into an agreement to
purchase all outstanding stock of NOA Holding Company, Inc. for
approximately $85 million.  The Company expects fees and expenses
associated with the deal to be $5 million.  As a result of the
purposed stock purchase, Universal will acquire signboards in the
Minneapolis/St. Paul, Minnesota and Jacksonville, Florida
markets.  The Company expects to finance this acquisition with
$50 million in bank borrowings and $30 milion in cash proceeds
from the purchase of equity of the Holding Company by an investor
group. 

NOTE 4 - RELATED PARTY TRANSACTIONS:

The Holding Company sold 50,000 Units consisting of $50.0 million
of 14% Senior Secured Discount Notes due 2004 and 50,000 Warrants
to purchase shares of Common Stock.  The gross proceeds from the
sale by the Units were $25.4 million which were used by the
Holding Company (i) to purchase, for approximately $18.4 million,
all of the outstanding shares of its Series A Preferred Stock
(including accrued dividends) together with approximately $23.1%
of its outstanding Common Stock held by the holder of the Series
A Preferred Stock, (ii) to purchase, for approximately $4.7
million, all of the outstanding shares of its Series B Preferred
Stock (including accrued dividends), (iii) to pay related
transaction fees and expenses and (iv) for working capital
purposes.  In addition, 12,500 Warrants to purchase shares of
Common Stock were issued as compensation for services rendered in
connection with the sale of the Units.

The warrants, which are exercisable at a price of $.01 per share,
were assigned, based on market conditions at the time of the sale
of the Units, a value of $40 per Warrant, or $2.5 million in
total.

                                      -5-
<PAGE>
NOTE 5 - COMMITMENTS AND CONTINGENCIES:

Universal is subject to various litigation in the normal course
of business.  Such litigation includes claims by municipalities
that certain outdoor advertising structures should be removed. 
The ultimate outcome of current and future litigation cannot be
presently determined.  Management believes the outcome of current
litigation will not have a significant impact on Universal.

                                      -6-
<PAGE>
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Network location:  H:\DATA\CLIENT\81728UNI.OUT\FS\holdings.96

Client:  Universal Outdoor, Inc.
Code:    81728-001-1
Staff name: Pam Strayer                             Call Ext. #2016
Alternate staff name:
  Call Ext. #
PARTNER:

                             Date(s) and Time(s)

                                              stamped      required
                                              -------      --------

                                                                    
Date and Time                   Operator's        Requestor's  Hour(s)
submitted            completed   initials          initials    charged
- -------------        ---------  ----------        -----------  -------
???
4/26/96                 7:10        TW
5/9/96                  8:30        TW
5/10/96                12:01PM    cc
5/13/96                 7:43AM                                     cc
5/13/96                                                           JGM

                                      -7-

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF OPERATIONS FOUND IN
THE COMPANY'S 10-Q FOR THE YEAR TO DATE AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                              11
<SECURITIES>                                         0
<RECEIVABLES>                                     5253
<ALLOWANCES>                                       106
<INVENTORY>                                       2408
<CURRENT-ASSETS>                                  7566
<PP&E>                                          111279
<DEPRECIATION>                                   34098
<TOTAL-ASSETS>                                   84747
<CURRENT-LIABILITIES>                             5032
<BONDS>                                         120248
                                0
                                          0
<COMMON>                                          2500
<OTHER-SE>                                     (43033)
<TOTAL-LIABILITY-AND-EQUITY>                     84747
<SALES>                                           9332
<TOTAL-REVENUES>                                  8427
<CGS>                                                0
<TOTAL-COSTS>                                     6830
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                3605
<INCOME-PRETAX>                                 (2008)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (2008)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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