UNIVERSAL OUTDOOR HOLDINGS INC
S-1/A, 1996-07-22
ADVERTISING
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 22, 1996
    
 
                                                       REGISTRATION NO. 333-5351
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
   
                                AMENDMENT NO. 2
    
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                 --------------
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          7312                  36-3766705
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
      of incorporation)          Classification Code Number)     Identification
                                                                      No.)
</TABLE>
 
                          321 CLARK STREET, SUITE 1010
                            CHICAGO, ILLINOIS 60610
                                 (312) 644-8673
         (Address, including zip code, and telephone number, including
             area code, of Registrant's principal executive office)
                                ----------------
 
                                 PAUL G. SIMON
                                GENERAL COUNSEL
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                          321 CLARK STREET, SUITE 1010
                            CHICAGO, ILLINOIS 60610
                                 (312) 644-8673
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                                ----------------
 
                                WITH COPIES TO:
 
<TABLE>
<S>                                       <C>
         Leland E. Hutchinson                        Stacy J. Kanter
           Winston & Strawn                Skadden, Arps, Slate, Meagher & Flom
         35 West Wacker Drive                        919 Third Avenue
       Chicago, Illinois 60601                   New York, New York 10022
            (312) 558-5600                            (212) 735-3000
</TABLE>
 
                                ----------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to  Rule 462(b)  under the  Securities Act  of 1933,  please check  the
following  box and list the Securities Act of 1933 registration statement number
of the earlier effective registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Section  462(c)
under  the  Securities  Act  of  1933, check  the  following  box  and  list the
Securities  Act  registration   statement  number  of   the  earlier   effective
registration statement for the same offering. / /
 
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION  8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                             CROSS-REFERENCE SHEET
                   PURSUANT TO ITEM 501(B) OF REGULATION S-K
 
<TABLE>
<CAPTION>
FORM S-1 ITEM NUMBER AND HEADING                                               PROSPECTUS CAPTION OR PAGE
- ----------------------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
       1.  Forepart of the Registration Statement and Outside
            Front Cover Page of Prospectus......................  Registration Statement Cover; Outside Front Cover
                                                                   Page of Prospectus
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front Cover Page; Available Information;
                                                                   Outside Back Cover Page
       3.  Summary Information and Risk Factors and Ratio of
            Earnings to Fixed Charges...........................  Prospectus Summary; Risk Factors; Business
       4.  Use of Proceeds......................................  Prospectus Summary; Use of Proceeds
       5.  Determination of Offering Price......................  Underwriting
       6.  Dilution.............................................  Dilution
       7.  Selling Security Holders.............................  Principal and Selling Stockholders
       8.  Plan of Distribution.................................  Outside Front Cover Page of Prospectus; Underwriting
       9.  Description of Securities to Be Registered...........  Description of Capital Stock
      10.  Interests of Named Experts and Counsel...............  Not Applicable
      11.  Information with Respect to the Registrant...........  Prospectus Summary; Risk Factors; Use of Proceeds;
                                                                   Dividend Policy; Dilution; Capitalization; Selected
                                                                   Consolidated Financial and Operating Data;
                                                                   Management's Discussion and Analysis of Financial
                                                                   Condition and Results of Operations; Business;
                                                                   Management; Certain Transactions; Principal and
                                                                   Selling Stockholders; Description of Capital Stock;
                                                                   Shares Eligible for Future Sale; Description of
                                                                   Indebtedness and Other Commitments; Experts;
                                                                   Available Information; Consolidated Financial
                                                                   Statements
      12.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................  Not Applicable
</TABLE>
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO
BUY NOR SHALL THERE BE ANY SALE OF  THESE SECURITIES IN ANY STATE IN WHICH  SUCH
OFFER,  SOLICITATION  OR  SALE  WOULD  BE  UNLAWFUL  PRIOR  TO  REGISTRATION  OR
QUALIFICATION UNDER THE SECURITIES LAWS OF ANY STATE.
<PAGE>
                                                           SUBJECT TO COMPLETION
   
                                                           JULY 22, 1996
    
                                6,200,000 SHARES
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                  COMMON STOCK
                                   ---------
 
    Of the shares  of Common  Stock ("Common Stock")  offered hereby,  3,700,000
shares  are being sold by Universal  Outdoor Holdings, Inc. ("Universal Outdoor"
or the  "Company")  and 2,500,000  shares  are  being sold  by  certain  selling
stockholders  named  herein  (the "Selling  Stockholders").  See  "Principal and
Selling Stockholders." The Company will not receive any of the proceeds from the
sale of Common Stock  by the Selling Stockholders.  Prior to this offering  (the
"Offering") there has been no public market for the Common Stock of the Company.
It is currently estimated that the initial public offering price will be between
$12.50 and $14.50 per share. See "Underwriting" for the factors to be considered
in determining the initial offering price.
 
    The  Common Stock  has been  approved for  quotation on  the Nasdaq National
Market under the symbol "UOUT."
                                 --------------
 
        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                 SEE "RISK FACTORS" BEGINNING ON PAGE 6 HEREOF.
                                 -------------
THESE SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES  AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
  AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
    ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
     REPRESENTATION    TO    THE    CONTRARY   IS   A   CRIMINAL   OFFENSE.
 
<TABLE>
<CAPTION>
                               PRICE        UNDERWRITING       PROCEEDS        PROCEEDS TO
                                TO          DISCOUNTS AND         TO             SELLING
                              PUBLIC         COMMISSIONS      COMPANY (1)     STOCKHOLDERS
<S>                       <C>              <C>              <C>              <C>
Per Share...............         $                $                $                $
Total (2)...............         $                $                $                $
</TABLE>
 
(1)  Before deducting expenses of the  Offering payable by the Company estimated
    at $750,000.
 
(2) The Company and  certain existing management  stockholders have granted  the
    Underwriters  a  30-day  option  to  purchase  up  to  730,000  and 200,000,
    respectively,  additional   shares  of   Common   Stock  solely   to   cover
    over-allotments,  if any.  To the extent  that the option  is exercised, the
    Underwriters will offer the additional shares  at the Price to Public  shown
    above.  If  the option  is exercised  in  full, the  total Price  to Public,
    Underwriting Discounts and Commissions, Proceeds to Company and Proceeds  to
    Selling  Stockholders to  Company will be  $                , $            ,
    $            and $            , respectively. In addition, certain  existing
    management  stockholders  shall receive  $            in  the event  of such
    exercise. See "Underwriting" and "Selling Stockholders."
                                 --------------
 
    The shares of Common Stock are  offered by the several Underwriters  subject
to prior sale, when, as and if delivered to and accepted by them, and subject to
the  right of the  Underwriters to reject any  order in whole or  in part. It is
expected that delivery of the shares of Common Stock will be made at the offices
of  Alex.  Brown  &  Sons   Incorporated,  Baltimore,  Maryland,  on  or   about
            , 1996.
ALEX. BROWN & SONS
     INCORPORATED
                           BEAR, STEARNS & CO. INC.
                                                    DONALDSON, LUFKIN & JENRETTE
         SECURITIES CORPORATION
 
               THE DATE OF THIS PROSPECTUS IS             , 1996.
<PAGE>
    The inside front cover consists of a map of the United States indicating the
existing  markets in  which the  Company owns  and operates  outdoor advertising
display faces.
 
    The inside back cover consists of photographs of certain outdoor advertising
display faces  owned  and operated  by  the  Company in  the  markets  indicated
therein.
 
                                 --------------
 
    IN  CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK AT
A LEVEL  ABOVE THAT  WHICH MIGHT  OTHERWISE  PREVAIL IN  THE OPEN  MARKET.  SUCH
TRANSACTIONS  MAY BE EFFECTED IN THE  OVER-THE-COUNTER MARKET OR OTHERWISE. SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
   
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  CONSOLIDATED  FINANCIAL STATEMENTS,  INCLUDING  NOTES  THERETO,
APPEARING  ELSEWHERE IN  THIS PROSPECTUS.  AS USED  HEREIN, THE  "COMPANY" MEANS
UNIVERSAL OUTDOOR HOLDINGS, INC.,  TOGETHER WITH ITS CONSOLIDATED  SUBSIDIARIES,
UNLESS  THE CONTEXT OTHERWISE REQUIRES. "UOI"  REFERS TO UNIVERSAL OUTDOOR, INC.
AND ITS CONSOLIDATED SUBSIDIARIES,  WHICH CONSTITUTE THE OPERATING  SUBSIDIARIES
OF  THE COMPANY. UNLESS OTHERWISE SPECIFIED, THE PROSPECTUS ASSUMES (I) A 16 FOR
1 SPLIT OF COMMON STOCK OF THE COMPANY WHICH WILL BE EFFECTIVE IMMEDIATELY PRIOR
TO THE CLOSING  OF THE OFFERING  OF COMMON STOCK  CONTEMPLATED HEREBY, (II)  THE
RECLASSIFICATION  OF THE COMPANY'S CLASS B COMMON STOCK AND CLASS C COMMON STOCK
INTO COMMON STOCK AND THE AMENDMENT OF CERTAIN PROVISIONS OF CERTAIN OUTSTANDING
WARRANTS TO PURCHASE COMMON  STOCK AND THE PLAN  RELATED THERETO, BOTH OF  WHICH
WILL OCCUR IMMEDIATELY PRIOR TO THE CLOSING OF THE OFFERING AND (IV) NO EXERCISE
OF  THE UNDERWRITER'S  OVER-ALLOTMENT OPTION.  THE TERM  "MARKET" REFERS  TO THE
GEOGRAPHIC AREA CONSTITUTING A METROPOLITAN  STATISTICAL AREA DELINEATED BY  THE
U.S.  CENSUS BUREAU. "OPERATING CASH FLOW" HAS THE MEANING SET FORTH IN FOOTNOTE
(3) ON PAGE 5 HEREOF AND "OPERATING CASH FLOW MARGIN" HAS THE MEANING SET  FORTH
IN FOOTNOTE (4) ON PAGE 5 HEREOF.
    
 
                                  THE COMPANY
 
    The Company is a leading outdoor advertising company operating approximately
12,700   advertising  display   faces  in  eight   markets,  including  Chicago,
Minneapolis/St.  Paul,  Indianapolis,  Jacksonville  (Florida),  Milwaukee,  Des
Moines,  Evansville (Indiana) and Dallas. The  Company believes that it owns and
operates the largest number of outdoor advertising display faces in the Chicago,
Minneapolis/St. Paul,  Indianapolis, Jacksonville,  Des Moines,  and  Evansville
markets.  The Company  increased its annual  net revenues from  $18.8 million in
fiscal 1991 to $34.1  million in fiscal  1995, or $62.4 million  on a pro  forma
basis  after giving effect to  acquisitions by the Company  in the first half of
1996. During the same  period, the Company increased  its annual Operating  Cash
Flow  from $7.7 million to $16.6 million, or $30.0 million on a pro forma basis.
The Company believes that its 1995 Operating Cash Flow Margin of 48.7%, or 48.1%
on a  pro forma  basis, is  among the  highest in  the industry.  For the  first
quarter  ended March 31, 1996, on a pro forma basis the Company had net revenues
and Operating Cash Flow of $15.1  million and $6.5 million, respectively,  which
compare  favorably to the pro forma results for the same period in 1995 of $13.6
million and $5.7 million, respectively.
 
    Since beginning operations  with a single  outdoor advertising structure  in
Chicago  in 1973, the Company  has achieved its leading  position in the outdoor
advertising industry through its aggressive acquisition and development efforts.
Since 1989, the Company has acquired approximately 12,000 display faces in eight
markets, including more than 4,000  additional display faces in Chicago.  During
the  same time period, the Company has built  in excess of 315 new display faces
in its markets, a number which the  Company believes is among the largest  built
by any outdoor advertising company during such period.
 
    According  to  recent estimates  by the  Outdoor Advertising  Association of
America  (the  "OAAA"),  the  trade  association  for  the  outdoor  advertising
industry,  outdoor advertising  generated total  revenues of  approximately $1.8
billion in 1995, or approximately 1.1% of the total advertising expenditures  in
the  United States. This represents growth  of approximately 8.2% over estimated
total 1994  revenues  and  compares  favorably  to  the  growth  of  total  U.S.
advertising  expenditures of approximately 7.7%  during the same period. Outdoor
advertising  offers  the  benefits   of  repetitive  impact   and  a  low   cost
per-thousand-impressions  compared to  competitive media,  including television,
radio, newspapers, magazines  and direct  mail marketing. As  a result,  outdoor
advertising  is  attractive both  to  national advertisers  seeking  mass market
exposure and to local businesses targeting a specific geographic area or set  of
demographic characteristics.
 
                                       3
<PAGE>
    The Company's strategy is to improve upon its position as, or to become, the
leading  provider of outdoor advertising services in each of its markets by: (i)
developing programs  to  maximize  advertising rates  and  occupancy  levels  in
existing  markets; (ii)  continuing to build  new display faces  in its existing
markets;  (iii)   aggressively  seeking   acquisitions  in   existing  and   new
strategically  attractive markets; (iv) implementing technological advances that
enhance the Company's  operating efficiency  and the  attractiveness of  outdoor
advertising  to advertisers; (v)  improving Operating Cash  Flow Margins through
continued adherence to strict cost controls and centralization of administrative
functions; and (vi)  developing other forms  of out-of-home media,  such as  bus
shelter  or transit advertising in order to enhance revenues in existing markets
or provide access to new markets.
 
    The Company focuses its  marketing efforts on  developing and maintaining  a
diverse  base of local advertisers which  accounted for approximately 77% of the
Company's net revenues in 1995. This local market focus has been critical to the
Company's ability to consistently increase  its net revenues while  diversifying
the account base, promoting rate integrity and adding stability to revenues.
 
    The  Company  believes that  its senior  management team  is among  the most
experienced in  the industry.  Daniel L.  Simon, President  and Chief  Executive
Officer and the founder of the Company, has spent his entire professional career
of  23  years  in  the  outdoor advertising  business.  Brian  T.  Clingen, Vice
President and Chief  Financial Officer, and  Paul G. Simon,  Vice President  and
General  Counsel, together possess over 24  years of experience in the industry.
This management team has successfully  completed and integrated 16  acquisitions
since 1989.
 
    The Company was incorporated in Delaware in 1991 and its principal executive
office  is located at 321  North Clark Street, Chicago,  Illinois 60610, and its
telephone number is (312) 644-8673.
 
                                  THE OFFERING
 
<TABLE>
<S>                                           <C>
Common Stock offered by the Company.........  3,700,000 shares
Common Stock offered by the Selling
 Stockholders...............................  2,500,000 shares
Common Stock to be outstanding after the
 Offering...................................  16,700,000 shares(1)
 
                                              For  retirement   of  a   portion  of   senior
                                              indebtedness.   See  "Use  of  Proceeds."  The
                                              Company will not receive any proceeds from the
                                              sale of  shares by  the Selling  Stockholders.
                                              See "Principal and Selling Stockholders."
Use of Proceeds to the Company..............
Nasdaq National Market Symbol...............  UOUT
</TABLE>
 
- ------------------------
(1)  Excludes 2,470,608  shares of  Common Stock  issuable pursuant  to the 1996
    Warrant Plan.  See "Management  --  The 1996  Warrant Plan."  Also  excludes
    1,000,000  shares  of  Common  Stock issuable  pursuant  to  the outstanding
    Noteholder Warrants. See  "Description of  Capital Stock  -- The  Noteholder
    Warrants."
 
                                       4
<PAGE>
                 SUMMARY CONSOLIDATED FINANCIAL AND OTHER DATA
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<TABLE>
<CAPTION>
                                                         YEAR ENDED DECEMBER 31,
                                           ----------------------------------------------------
                                                                                          PRO
                                                                                        FORMA (6)
                                            1991     1992     1993     1994     1995     1995
                                           -------  -------  -------  -------  -------  -------
<S>                                        <C>      <C>      <C>      <C>      <C>      <C>
STATEMENT OF OPERATIONS DATA:
  Gross revenues.........................  $21,435  $27,896  $28,710  $33,180  $38,101  $70,081
  Net revenues (1).......................   18,835   24,681   25,847   29,766   34,148  62,363
  Direct advertising expenses............    7,638   10,383   10,901   11,806   12,864  24,435
  General and administrative expenses....    3,515    3,530    3,357    3,873    4,645  7,925
  Operating income.......................    2,152    2,951    3,589    6,777    9,237  14,360
  Interest expense.......................    6,599    9,591    9,299   11,809   12,894
  Income (loss) before extraordinary item
   (2)...................................   (4,500)  (6,349)  (6,061)  (5,166)  (3,703)
  Net income (loss)......................   (4,500)  (6,349)  (9,321)  (5,166)  (3,703)
  Net loss per share.....................    (0.60)   (0.84)   (1.24)   (0.69)   (0.49)
  Weighted average common and equivalent
   shares outstanding....................    7,520    7,520    7,520    7,520    7,520
 
OTHER DATA:
  Operating Cash Flow (3)................  $ 7,682  $10,768  $11,589  $14,087  $16,639  $30,003
  Operating Cash Flow Margin (4).........     40.8%    43.6%    44.8%    47.3%    48.7%  48.1 %
  Capital expenditures...................  $ 2,047  $ 2,352  $ 2,004  $ 4,668  $ 5,620
  Depreciation and amortization..........    5,530    7,817    8,000    7,310    7,402  15,643
 
<CAPTION>
                                                   THREE MONTHS ENDED
                                                       MARCH 31,
                                           ----------------------------------
                                                      PRO               PRO
                                                    FORMA (6)         FORMA (6)
                                            1995     1995     1996     1996
                                           -------  -------  -------  -------
<S>                                        <C>      <C>      <C>      <C>
STATEMENT OF OPERATIONS DATA:
  Gross revenues.........................  $ 8,025  $15,212  $ 9,332  $16,869
  Net revenues (1).......................    7,236  13,571     8,427  15,101
  Direct advertising expenses............    3,108  5,949      3,571  6,509
  General and administrative expenses....    1,072  1,923      1,227  2,110
  Operating income.......................    1,319  1,978      1,597  2,422
  Interest expense.......................    3,087             3,594
  Income (loss) before extraordinary item
   (2)...................................   (1,778)           (2,007)
  Net income (loss)......................   (1,778)           (2,007)
  Net loss per share.....................    (0.24)            (0.27)
  Weighted average common and equivalent
   shares outstanding....................    7,520             7,520
OTHER DATA:
  Operating Cash Flow (3)................  $ 3,056  $5,699   $ 3,629  $6,482
  Operating Cash Flow Margin (4).........     42.2%  42.0  %    43.1%  42.9  %
  Capital expenditures...................  $   576           $ 1,966
  Depreciation and amortization..........    1,737  3,721      2,032  4,060
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                       MARCH 31, 1996
                                                                           ---------------------------------------
                                                                                          PRO
                                                                            ACTUAL     FORMA (7)   AS ADJUSTED (8)
                                                                           ---------  -----------  ---------------
<S>                                                                        <C>        <C>          <C>
BALANCE SHEET DATA:
  Working capital........................................................  $   2,592   $   6,670      $   6,670
  Total assets...........................................................     84,747     177,963        177,963
  Total long-term debt (5)...............................................    120,248     180,248        135,672
  Common stockholders' equity (deficit)..................................    (40,533)    (10,532)        34,044
</TABLE>
 
- ------------------------------
 
(1) Net revenues are gross revenues less agency commissions.
 
(2) Extraordinary loss represents loss on early extinguishment of debt.
 
(3)   "Operating  Cash  Flow"  is   operating  income  before  depreciation  and
    amortization. Operating  Cash Flow  is not  intended to  represent net  cash
    provided by operating activities as defined by generally accepted accounting
    principles  and should  not be  considered as  an alternative  to net income
    (loss) as an indicator of the Company's operating performance or to net cash
    provided by  operating activities  as a  measure of  liquidity. The  Company
    believes  Operating Cash Flow is a measure commonly reported and widely used
    by analysts, investors and other  interested parties in the media  industry.
    Accordingly,  this information  has been disclosed  herein to  permit a more
    complete  comparative  analysis  of  the  Company's  operating   performance
    relative to other companies in the media industry.
 
(4)  "Operating Cash Flow Margin" is Operating  Cash Flow stated as a percentage
    of net revenues.
 
(5) Long-term debt does not include current maturities.
 
(6) Represents actual amounts adjusted to give effect to the acquisitions of NOA
    Holding Company, Ad-Sign, Inc. and Image Media, Inc. See Pro Forma  Combined
    Statement of Operations.
 
(7)  Represents actual amounts adjusted to give effect to the acquisition of NOA
    Holding Company. See Pro Forma Combined Balance Sheet.
 
(8) Represents actual amounts adjusted to give effect to the acquisition of  NOA
    Holding  Company and the application of  the estimated net proceeds of $45.7
    million to  the  Company of  this  Offering  based upon  an  assumed  public
    offering  price of $13.50 per share and  the application of the net proceeds
    therefrom. See "Use of Proceeds" and Pro Forma Combined Balance Sheet.
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO THE  OTHER INFORMATION  IN  THIS PROSPECTUS,  THE FOLLOWING
FACTORS SHOULD BE CONSIDERED CAREFULLY IN EVALUATING AN INVESTMENT IN THE SHARES
OF COMMON STOCK OFFERED BY THIS PROSPECTUS.
 
    SUBSTANTIAL LEVERAGE;  ABILITY TO  SERVICE INDEBTEDNESS.   The  Company  has
substantial  indebtedness.  On a  pro  forma basis  after  giving effect  to the
acquisitions by  the Company  and  indebtedness incurred  as  a result  of  such
acquisitions  and the application  of the net  proceeds of this  Offering, as of
March 31,  1996, the  Company's total  long-term debt  was approximately  $135.7
million,  and on  a pro forma  basis for the  three months ended  March 31, 1996
interest expense was approximately $3.9 million,  or 25.7% of net revenues.  The
Company's  level of consolidated indebtedness  could have important consequences
to the  holders of  Common Stock,  including the  following: (i)  a  substantial
portion  of the  Company's cash  flow from operations  must be  dedicated to the
payment of the principal  of and interest  on its indebtedness  and will not  be
available  for  other  purposes;  (ii)  the ability  of  the  Company  to obtain
financing in  the  future  for  working  capital  needs,  capital  expenditures,
acquisitions,  investments, general corporate purposes  or other purposes may be
materially limited or impaired;  and (iii) the  Company's level of  indebtedness
may  reduce  the  Company's  flexibility to  respond  to  changing  business and
economic conditions. Subject to certain limitations contained in its outstanding
debt  instruments,  the  Company  or  its  subsidiaries  may  incur   additional
indebtedness  to finance working capital or capital expenditures, investments or
acquisitions or for other purposes.  See "Description of Indebtedness and  Other
Commitments."  Although historically the Company's  Operating Cash Flow has been
sufficient to service  its fixed  charges, there can  be no  assurance that  the
Company's  Operating  Cash Flow  will continue  to exceed  its fixed  charges. A
decline in Operating Cash  Flow could impair the  Company's ability to meet  its
obligations,  including  for  debt  service,  and  to  make  scheduled principal
repayments.  See  "Selected  Consolidated  Financial  and  Operating  Data"  and
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations."
 
    STOCKHOLDERS' DEFICIT; PRIOR  PERIOD LOSSES.   On  a pro  forma basis  after
giving  effect to the acquisitions by the Company and indebtedness incurred as a
result of such acquisitions, at March 31, 1996, the Company had a  stockholders'
deficit of $10.5 million. The Company has historically had net losses which have
resulted  in  significant part  from  substantial depreciation  and amortization
expenses relating to  assets purchased in  the Company's acquisitions,  interest
expense  associated  with  related  indebtedness  and  deferred  financing costs
charged to extraordinary losses.  Moreover, additional acquisitions will  result
in  increased depreciation, amortization and interest  expenses. There can be no
assurance that the Company will generate net income in the future.
 
    RESTRICTIONS IMPOSED BY  THE COMPANY'S  INDEBTEDNESS.  The  banks under  the
Revolving  Credit Facility and the Acquisition  Credit Facility (each as defined
in  "Description  of  Indebtedness  and  Other  Commitments")  have  a  lien  on
substantially  all  of the  assets of  UOI and  its subsidiaries,  including the
capital stock of its subsidiaries, to secure the indebtedness of UOI under  such
credit  facilities, and the  noteholders under the Secured  Notes (as defined in
"Description of  Indebtedness  and Other  Commitments")  have a  pledge  of  the
capital stock of UOI to secure the indebtedness of the Company under the Secured
Notes.  In addition, the Common Stock owned  by management may be pledged to the
banks under the Revolving Credit Facility and the Acquisition Credit Facility in
certain  limited   circumstances.  The   Company's  debt   instruments   contain
restrictions  on the Company's ability  to incur additional indebtedness, create
liens, pay  dividends,  sell  assets and  make  acquisitions.  Furthermore,  the
Revolving  Credit Agreement and Acquisition  Credit Agreement (collectively, the
"Credit  Agreements")  contain  certain  maintenance  tests.  There  can  be  no
assurance  that the Company and its subsidiaries will be able to comply with the
provisions of their  respective debt  instruments, including  compliance by  UOI
with  the financial ratios and tests  contained in the Credit Agreements. Breach
of any of these covenants or  the failure to fulfill the obligations  thereunder
and  the  lapse of  any applicable  grace periods  would result  in an  event of
default  under  the  applicable  debt  instruments,  and  the  holders  of  such
indebtedness   could  declare  all  amounts  outstanding  under  the  applicable
instruments to be due  and payable immediately. There  can be no assurance  that
the  assets or cash  flow of the  Company or the  Company's subsidiaries, as the
case may  be,  would be  sufficient  to repay  in  full borrowings  under  their
outstanding debt instruments
 
                                       6
<PAGE>
whether  upon maturity or earlier or if such indebtedness were to be accelerated
upon an event of default or certain repurchase events or that the Company  would
be  able  to  refinance or  restructure  its  payments on  such  indebtedness or
repurchase the  Secured  Notes or  UOI  Notes  (as defined  in  "Description  of
Indebtedness  and Other Commitments"). If such  indebtedness were not so repaid,
refinanced or restructured, the lenders or noteholders could proceed to  realize
on  their  collateral.  In addition,  any  event  of default  or  declaration of
acceleration under one debt instrument could also result in an event of  default
under  one or more of the Company's  other debt instruments. See "-- Substantial
Leverage; Ability to Service Indebtedness" and "Description of Indebtedness  and
Other Commitments."
 
    HOLDING  COMPANY STRUCTURE.  Universal Outdoor  is a holding company with no
business operations of its own. Universal  Outdoor's only material asset is  all
of  the  outstanding  capital  stock of  UOI,  through  which  Universal Outdoor
conducts  its  business  operations.  Accordingly,  Universal  Outdoor  will  be
dependent  on the earnings  and cash flow, and  dividends and distributions from
UOI to pay its expenses  and to pay any cash  dividends or distributions on  the
Common  Stock that  may be  authorized by  the Board  of Directors  of Universal
Outdoor. UOI has substantial cash interest  expense due on the UOI Notes.  There
can be no assurance that UOI will generate sufficient cash flow to pay dividends
or  distribute  funds to  Universal  Outdoor or  that  applicable state  law and
contractual restrictions,  including negative  covenants contained  in the  debt
instruments  of UOI, will  permit such dividends or  distributions. The terms of
the Credit  Agreements and  the UOI  Notes currently  restrict UOI  from  paying
dividends   or  making  distributions  except  in  very  limited  circumstances,
including paying  certain expenses  of Universal  Outdoor and  repurchasing  its
Secured  Notes. See "--  Substantial Leverage; Ability  to Service Indebtedness"
and "Description of Indebtedness and Other Commitments."
 
   
    ACQUISITION  STRATEGY.    The  Company's  growth  has  been  facilitated  by
strategic acquisitions that have substantially increased the Company's inventory
of advertising display faces. One element of the Company's operating strategy is
to make acquisitions in markets in which it currently competes as well as in new
markets.  While the  Company believes that  the outdoor  advertising industry is
highly fragmented and that significant acquisition opportunities are  available,
there can be no assurance that suitable acquisition candidates can be found. The
Company  is likely to face competition  from other outdoor advertising and media
companies for acquisition opportunities that are available. In addition, if  the
prices  sought by  sellers of  outdoor advertising  display faces  and companies
continue  to  rise,   the  Company   may  find   fewer  acceptable   acquisition
opportunities.  There can be no assurance  that the Company will have sufficient
capital resources to complete acquisitions,  that acquisitions can be  completed
on  terms acceptable to the Company, or that any acquisitions that are completed
can be successfully integrated  into the Company.  Also, in the  Minneapolis/St.
Paul  market, the Company  is subject to  a consent judgment  that restricts the
Company's ability to purchase outdoor  advertising display faces until  February
1,  2001.  See  "Business --  Government  Regulation."  As part  of  its regular
on-going evaluation  of  strategic  acquisition opportunities,  the  Company  is
currently  engaged in a number of  separate and unrelated discussions concerning
possible acquisitions, some of which may be material to the Company in size.  As
of  the date of  this Prospectus, the  Company has not  entered into any binding
agreement in principle with respect to  any of these possible acquisitions.  The
purchase  price  of these  possible acquisitions  could require  additional debt
financing on the part of the Company,  and the largest of such acquisitions  may
possibly  require additional equity financing. The Company cannot predict if any
such acquisition will be consummated.
    
 
    REGULATION OF OUTDOOR ADVERTISING.  Outdoor advertising displays are subject
to governmental  regulation  at  the  federal, state  and  local  levels.  These
regulations,  in some cases,  limit the height, size,  location and operation of
billboards  and,  in  limited  circumstances,   regulate  the  content  of   the
advertising  copy  displayed on  the  billboards. Some  governmental regulations
prohibit the  construction of  new billboards  or the  replacement,  relocation,
enlargement  or  upgrading  of  existing structures.  Some  cities  have adopted
amortization ordinances under which, after the expiration of a specified  period
of  time, billboards  must be  removed at  the owner's  expense and  without the
payment of compensation. Ordinances requiring the removal of a billboard without
compensation, whether through amortization or otherwise, are being challenged in
various state and  federal courts with  conflicting results. Other  than in  the
Company's  newly acquired Jacksonville market,  amortization ordinances have not
materially affected
 
                                       7
<PAGE>
operations in the Company's markets. As  a result of a settlement of  litigation
related to certain assets in the Jacksonville market prior to their acquisition,
the  Company  has removed  165  outdoor advertising  structures  in 1995  and is
required to remove an additional 546 (of its total of 1,493) outdoor advertising
structures over the  next 19 years  with 317  of such structures  to be  removed
between  1995 and 1998. There  can be no assurance  that these removals will not
adversely affect the  Company's results  of operations. Recently,  the Food  and
Drug  Administration has  proposed legislation which  would prohibit  the use of
pictures and color in tobacco advertising and has also proposed the  elimination
of  all tobacco advertising on outdoor displays located within 1,000 feet of any
school. Additionally,  one  major  tobacco manufacturer  has  recently  proposed
federal legislation be enacted banning 8-sheet billboard advertising and transit
advertising  of tobacco products in addition to banning tobacco advertising near
schools and  playgrounds.  While  such  legislation  has  not  been  enacted  by
Congress,  the restrictions currently proposed, if  enacted, may have a material
adverse effect on the Company's results of operations. No assurance can be given
as to the effect on the Company of existing laws and regulations or of new  laws
and  regulations that may be adopted in  the future. See "Business -- Customers"
and "Business -- Government Regulation."
 
    ECONOMIC CONDITIONS; ADVERTISING  TRENDS.   The Company relies  on sales  of
advertising  space  for its  revenues and  its  operating results  therefore are
affected by general  economic conditions as  well as trends  in the  advertising
industry.  A reduction in  advertising expenditures available  for the Company's
displays could result from a general  decline in economic conditions, a  decline
in economic conditions in particular markets where the Company conducts business
or  a  reallocation  of advertising  expenditures  to other  available  media by
significant users of the Company's displays.
 
    Historically,  manufacturers   of  cigarettes   have  been   major   outdoor
advertisers.  Beginning  in 1993,  the  leading tobacco  companies substantially
reduced their  domestic  advertising expenditures  in  response to  a  declining
population  of  smokers  in  the United  States,  societal  pressures  to reduce
advertising,  consolidation  in  the  tobacco  industry  and  increasing   price
competition  from generic products.  In 1995, tobacco  advertising accounted for
13.3% of the Company's net revenues, a  reduction from 27.6% in 1991. There  can
be  no assurance that  the tobacco industry will  not further reduce advertising
expenditures in the  future or  that such reductions  will not  have a  material
adverse  effect  on  the  Company's  revenues.  See  "--  Regulation  of Outdoor
Advertising," "Business  --  Sales and  Service,"  and "Business  --  Government
Regulation."
 
    COMPETITION.   The Company  faces competition for  advertising revenues from
other outdoor advertising companies, as well as from other media such as  radio,
television,  print media  and direct mail  marketing. The  Company also competes
with a  wide variety  of  other out-of-home  advertising  media, the  range  and
diversity  of which  has increased  substantially over  the past  several years,
including  advertising  displays  in  shopping  centers  and  malls,   airports,
stadiums,  movie  theaters and  supermarkets, and  on  taxis, trains,  buses and
subways. Some  of the  Company's competitors  are substantially  larger,  better
capitalized  and have access to greater resources than the Company. There can be
no assurance that outdoor advertising media  will be able to compete with  other
types  of media, or that  the Company will be able  to compete either within the
outdoor advertising industry or with other media. See "Business -- Competition."
 
    RELIANCE ON KEY EXECUTIVES.  The Company's success depends to a  significant
extent  upon  the continued  services of  its executive  officers and  other key
management and sales personnel, in particular its President and Chief  Executive
Officer,  Daniel L.  Simon. Although the  Company believes it  has incentive and
compensation programs designed to retain key employees, including a warrant plan
to purchase shares of the  Company's Common Stock upon  the market value of  the
Common  Stock reaching certain levels, the  Company has few employment contracts
with its employees, and very few  of its employees are bound by  non-competition
agreements.  The Company  maintains key  man insurance  on Daniel  L. Simon. The
unavailability of the continuing  services of its  executive officers and  other
key  management and sales personnel could have  a material adverse effect on the
Company's business. See "Management."
 
                                       8
<PAGE>
    CONTROL BY  EXECUTIVE OFFICERS  AND  DIRECTORS.   Upon consummation  of  the
Offering,  the Company's officers and directors will beneficially own (including
for this purpose options exercisable within  60 days, the Common Stock  issuable
upon  exercise of  the Warrants exercisable  upon consummation  of this Offering
pursuant to the 1996 Warrant Plan  (as defined in "Description of Capital  Stock
- --  The  1996 Warrant  Plan") and  shares  over which  such persons  have voting
control) approximately 46.95% of the outstanding shares of the Company's  Common
Stock.  See  "Principal  and  Selling  Stockholders."  Such  persons,  if acting
together, would have sufficient voting power to control the outcome of corporate
actions submitted to the stockholders for approval and to control the management
and affairs of the Company, including the election of the Board of Directors  of
the  Company.  As a  result of  such  control, certain  transactions may  not be
possible without the  approval of such  stockholders, including proxy  contests,
mergers  involving the  Company and tender  offers or other  purchases of Common
Stock that could give stockholders of  the Company the opportunity to realize  a
premium  over the then-prevailing market price for their shares of Common Stock.
See "Principal and Selling  Stockholders" and "Description  of Capital Stock  --
Special  Provisions  of the  Certificate of  Incorporation, Bylaws  and Delaware
Law."
 
    ANTI-TAKEOVER PROVISIONS.  The level of stock ownership of the management of
the Company and KIA V  and KEP V (each as  hereinafter defined), as well as  the
provisions  of Delaware corporation law and the Certificate of Incorporation and
Bylaws (each as defined in "Description of Capital Stock"), may have the  effect
of  deterring hostile  takeovers, delaying or  preventing changes  in control or
changes in  management,  or limiting  the  ability of  stockholders  to  approve
transactions  that they  may deem  to be in  their best  interests. In addition,
under the Company's Certificate of Incorporation, the Board of Directors has the
authority to  issue shares  of  Preferred Stock  and  establish the  rights  and
preferences  thereof without obtaining stockholder  approval. The Company has no
present plans  to issue  any  shares of  Preferred  Stock. See  "Description  of
Capital Stock."
 
    ABSENCE  OF PUBLIC MARKET.  Prior to this Offering, there has been no public
market for the  Common Stock of  the Company.  There can be  no assurance  that,
following  this Offering,  an active  trading market  for the  Common Stock will
develop or be sustained or  that the market price of  the Common Stock will  not
decline  below the  initial public offering  price. The  initial public offering
price  will  be   determined  by   negotiations  among  the   Company  and   the
Representatives  of the Underwriters  and will not  necessarily be indicative of
the market price of the Common Stock after this Offering. See "Underwriting" for
a discussion of the factors to  be considered in determining the initial  public
offering price.
 
    IMMEDIATE  AND  SUBSTANTIAL DILUTION.   Purchasers  of Common  Stock offered
hereby will suffer  an immediate and  substantial dilution in  the net  tangible
book  value of  the Common  Stock from  the initial  public offering  price. See
"Dilution."
 
    SHARES ELIGIBLE FOR FUTURE SALE.  Beginning 180 days after the date of  this
Prospectus  (upon  expiration  of  lockup  agreements  with  the  Underwriters),
10,500,000 shares of Common Stock outstanding as of the date of this Prospectus,
will become  eligible for  sale immediately  in  reliance on  Rule 144A  and  at
prescribed times, subject to volume and manner of sale restrictions, in reliance
on  Rule 144, each promulgated under the Securities Act of 1933, as amended (the
"Securities Act").  Sales  of substantial  amounts  of Common  Stock  (including
shares issued upon exercise of stock options), or the perception that such sales
could  occur, could  adversely affect  prevailing market  prices for  the Common
Stock. See "Shares Eligible for Future Sale." An additional 2,470,608 shares are
subject to  issuance under  the 1996  Warrant  Plan and  upon issuance  will  be
eligible for sale under Rule 144. Moreover, KIA V and KEP V and their respective
partners  and  certain  officers  of  the Company,  who  in  the  aggregate will
beneficially own 10,500,000 shares of Common Stock upon the consummation of  the
Offering,  will  have  certain  registration rights  with  respect  thereto. See
"Management -- The 1996 Warrant Plan"  and "Description of Capital Stock --  The
Noteholder Warrants."
 
    NOTEHOLDER  WARRANTS.   Upon  consummation of  the Offering,  the Noteholder
Warrants (as  defined  in  "Description  of  Capital  Stock  --  The  Noteholder
Warrants")  will  be  exercisable for  additional  shares of  Common  Stock. The
Warrant Shares (as defined  in "Description of Capital  Stock -- The  Noteholder
Warrants")  entitled to  be purchased upon  exercise of  the Noteholder Warrants
have been registered
 
                                       9
<PAGE>
pursuant to the Securities  Act. As a result,  such Warrant Shares shall  become
freely  transferable  upon consummation  of the  Offering. Sales  of substantial
amounts of Warrant Shares, or the perception that such sales could occur,  could
adversely affect prevailing market prices for the Common Stock. See "Description
of Capital Stock -- The Noteholder Warrants."
 
                                USE OF PROCEEDS
 
    The  net proceeds to  the Company from  the sale of  the 3,700,000 shares of
Common Stock offered  hereby by the  Company are estimated  to be  approximately
$45.7   million   (or   approximately  $54.9   million   if   the  Underwriters'
over-allotment  option  is  exercised   in  full),  after  deducting   estimated
underwriting  discounts and  commissions and  offering expenses  and assuming an
initial offering price of $13.50 per share.
 
    The Company intends to  use approximately $9.6 million  of such proceeds  to
retire  a portion of the Secured Notes (as defined in "Management Discussion and
Analysis of  Financial  Condition and  Results  of Operation  --  Liquidity  and
Capital  Resources") and the remaining  $36.1 million to repay  a portion of the
amounts outstanding  under the  Acquisition  Credit Facility  (the  "Acquisition
Indebtedness"). The Acquisition Indebtedness was incurred on April 5, 1996 in an
aggregate  principal amount of $84.5 million bearing interest at 8.25% per annum
to finance a certain  acquisition and refinance  other indebtedness incurred  by
the  Company to finance its prior acquisitions. The Secured Notes were issued on
June 23, 1994 in an aggregate principal  amount of $50 million and were  offered
at  a substantial discount from their  principal amount. No interest will accrue
on the Secured Notes prior to July 1, 1999 and the Secured Notes mature on  July
1,  2004. Commencing July 1, 1999, interest  on the Secured Notes will accrue at
the rate of 14% per annum and will be payable semiannually. See "Description  of
Indebtedness and Other Commitments."
 
    The  Company will not receive any proceeds  from the sale of Common Stock by
the Selling Stockholders.
 
                                DIVIDEND POLICY
 
    The Company  has  not  paid dividends  on  its  Common Stock  and  does  not
anticipate  paying dividends in  the foreseeable future.  The Company intends to
retain any future  earnings for reinvestment  in the Company.  In addition,  the
Company's  Credit Agreements, Secured  Notes and the UOI  Notes that will remain
outstanding following this Offering place  limitations on the Company's  ability
to  pay  dividends  or  make  any  other  distributions  on  Common  Stock.  See
"Description of  Capital  Stock"  and "Description  of  Indebtedness  and  Other
Commitments."  Any future determination  as to the payment  of dividends will be
subject to such prohibitions and limitations,  will be at the discretion of  the
Company's  Board  of  Directors and  will  depend  on the  Company's  results of
operations, financial condition, capital  requirements and other factors  deemed
relevant by the Board of Directors.
 
                                       10
<PAGE>
                                    DILUTION
 
    The  pro forma deficit  in net tangible  book value of  the Company's Common
Stock as of March 31, 1996 was approximately $39.7 million, or $3.05 per  share.
The  pro forma  deficit in  net tangible  book value  per share  of Common Stock
represents the amount  of the Company's  common stockholders' deficit  on a  pro
forma  basis, less  intangible assets,  divided by  13,000,000 shares  of Common
Stock outstanding as of March 31, 1996.
 
    Net tangible book value  dilution per share of  Common Stock represents  the
difference  between the amount per share paid  by purchasers of shares of Common
Stock in this Offering and the pro forma deficit in net tangible book value  per
share of Common Stock immediately after completion of the Offering. After giving
effect  to the sale of  3,700,000 shares of Common Stock  in this Offering at an
assumed offering price of $13.50 per share and the application of the  estimated
net  proceeds therefrom,  the pro  forma net tangible  book value  of the Common
Stock as of March 31, 1996 would have  been $6.0 million, or $0.36 per share  of
Common  Stock. This represents an  immediate decrease in the  deficit in the net
tangible book  value of  $3.41 per  share  of Common  Stock to  existing  common
stockholders  and an immediate dilution in net tangible book value of $13.14 per
share of  Common Stock  to purchasers  of  Common Stock  in this  Offering.  The
following  table illustrates  the dilution  in the  net tangible  book value per
share to new investors:
 
<TABLE>
<S>                                                                          <C>        <C>
Assumed initial public offering price per share of Common Stock............             $   13.50
  Pro forma deficit in net tangible book value per share of Common Stock at
   March 31, 1996..........................................................  $   (3.05)
  Decrease in deficit per share of Common Stock attributable to new
   investors...............................................................       3.41
                                                                             ---------
Pro forma net tangible book value per share of Common Stock after the
 Offering (1)..............................................................                  0.36
                                                                                        ---------
Dilution per share to new investors........................................             $   13.14
                                                                                        ---------
                                                                                        ---------
</TABLE>
 
- ------------------------
(1) If the Underwriters'  over-allotment option  is exercised in  full, the  pro
    forma  deficit in net  tangible book value would  be approximately $0.91 per
    share, resulting in dilution to new investors in this Offering of $12.59 per
    share.
 
    The following table sets forth, as of the close of this Offering, the number
of shares of Common  Stock issued by the  Company, the total consideration  paid
and  the average price per  share paid by both  existing stockholders and by new
investors purchasing shares of Common Stock in this Offering:
 
<TABLE>
<CAPTION>
                                              SHARES OF COMMON STOCK
                                                   ACQUIRED (1)            TOTAL CONSIDERATION
                                            --------------------------  --------------------------  AVERAGE PRICE
                                                NUMBER       PERCENT        AMOUNT       PERCENT      PER SHARE
                                            --------------  ----------  --------------  ----------  -------------
<S>                                         <C>             <C>         <C>             <C>         <C>
Existing stockholders (1).................      13,000,000       77.8%  $   31,451,000       38.6%    $    2.42
New investors (2).........................       3,700,000       22.2       49,950,000       61.4         13.50
                                            --------------  ----------  --------------      -----
  Total...................................      16,700,000      100.0%  $   81,401,000      100.0%
                                            --------------  ----------  --------------      -----
                                            --------------  ----------  --------------      -----
</TABLE>
 
- ------------------------
(1) Excludes 2,470,608  shares of  Common Stock  issuable pursuant  to the  1996
    Warrant  Plan.  Also  excludes  1,000,000 shares  of  Common  Stock issuable
    pursuant to the outstanding Noteholder Warrants. See "Management -- The 1996
    Warrant Plan" and "Description of Capital Stock -- The Noteholder Warrants".
 
(2) Sales by the Selling Stockholders in this Offering will reduce the number of
    shares of Common Stock held by  existing stockholders to 10,500,000, or  63%
    (10,300,000  or 58% if the Underwriters over-allotment is exercised in full)
    of the total number of shares of  Common Stock to be outstanding after  this
    Offering,  and will  increase the  number of  shares of  Common Stock  to be
    purchased by new  investors to 6,200,000,  or 37% (7,130,000  or 40% if  the
    Underwriters  over-allotment is  exercised in full)  of the  total number of
    shares of Common  Stock to be  outstanding after this  Offering. See Note  1
    above and "Principal and Selling Stockholders."
 
                                       11
<PAGE>
                                 CAPITALIZATION
 
    The  following table sets forth the  unaudited capitalization of the Company
at March 31, 1996, and as adjusted to give effect to the Offering at an  assumed
offering  price of  $13.50. The  table should  be read  in conjunction  with the
Consolidated Financial Statements and related notes included elsewhere herein.
 
<TABLE>
<CAPTION>
                                                                    MARCH 31, 1996
                                                              ---------------------------
                                                                         PRO        AS
                                                              ACTUAL   FORMA (1) ADJUSTED (2)
                                                              -------  --------  --------
                                                                (DOLLARS IN THOUSANDS)
<S>                                                           <C>      <C>       <C>
Short term debt:
  Current maturities of long term debt and other
   obligations..............................................  $    58  $    --   $    --
                                                              -------  --------  --------
Long term debt:
  Revolving Credit Facility.................................    3,692       --        --
  Acquisition Credit Facility...............................   18,778    8,552        --
  Acquisition Term Loan.....................................       --   75,000    47,033
  14% Series A Senior Secured Discount Notes due 2004.......   30,175   30,175    22,118
  11% Series A Senior Notes due 2003........................   64,179   64,179    64,179
  Other obligations.........................................    3,424    2,342     2,342
                                                              -------  --------  --------
    Total long term debt and other obligations..............  120,248  180,248   135,672
Common stockholders' equity (deficit).......................  (40,533) (10,532 )  34,044
                                                              -------  --------  --------
    Total capitalization....................................  $79,773  $169,716  $169,716
                                                              -------  --------  --------
                                                              -------  --------  --------
</TABLE>
 
- ------------------------
(1) Reflects  the  Naegele Acquisition  consummated  as  of April  5,  1996  and
    issuance  of Class B Common Stock and Class C Common Stock. See "Business --
    Acquisitions" and "Certain Transactions."
 
(2) Reflects the application of the net proceeds of the Offering.
 
                                       12
<PAGE>
               SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA
 
    The selected financial  data presented below  as of and  for the year  ended
December 31, 1995 and the three months ended March 31, 1996 and 1995 are derived
from  the  Consolidated  Financial  Statements  of  the  Company.  The  selected
financial data as of and for the  years ended December 31, 1992, 1993, 1994  and
1995  are derived from the financial statements  of the Company. Certain of such
financial statements were unaudited. The financial statements of the Company for
the three years  in the period  ended December  31, 1995 were  audited by  Price
Waterhouse  LLP, independent accountants, as  indicated in their report included
elsewhere in this  Prospectus. The  selected financial data  as of  and for  the
three  months  ended March  31,  1995 and  1996  are derived  from  the combined
financial statements  included  herein  and include  all  normal  and  recurring
adjustments  necessary for a fair presentation of  such data. The data set forth
below should be read in  conjunction with "Management's Discussion and  Analysis
of Financial Condition and Results of Operations" and the Consolidated Financial
Statements, including the Notes thereto, appearing elsewhere in this Prospectus.
Due to the significant development and acquisition of additional structures, the
data  set forth below is not necessarily  comparable on a year-to-year basis and
data set forth for  certain periods is  not indicative of  results for the  full
year.
<TABLE>
<CAPTION>
                                                   YEAR ENDED DECEMBER 31,
                                    ------------------------------------------------------
                                                                                    PRO
                                                                                 FORMA (6)
                                     1991     1992     1993     1994     1995      1995
                                    -------  -------  -------  -------  -------  ---------
                                       (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                 <C>      <C>      <C>      <C>      <C>      <C>
STATEMENT OF OPERATIONS DATA:
Gross revenue.....................  $21,435  $27,896  $28,710  $33,180  $38,101   $70,081
Net revenues (1)..................   18,835   24,681   25,847   29,766   34,148    62,363
Direct advertising expenses.......    7,638   10,383   10,901   11,806   12,864    24,435
General and administrative
 expenses.........................    3,515    3,530    3,357    3,873    4,645     7,925
Depreciation and amortization.....    5,530    7,817    8,000    7,310    7,402    15,643
Operating income..................    2,152    2,951    3,589    6,777    9,237    14,360
Interest expense..................    6,599    9,591    9,299   11,809   12,894
Other (expense) income, net.......      (53)     291     (351)    (134)     (46)
Net income (loss) before extra-
 ordinary item (2)................   (4,500)  (6,349)  (6,061)  (5,166)  (3,703)
Net loss..........................   (4,500)  (6,349)  (9,321)  (5,166)  (3,703)
Net loss per share................    (0.60)   (0.84)   (1.24)   (0.69)   (0.49)
Weighted average common and
 equivalent shares outstanding....    7,520    7,520    7,520    7,520    7,520
 
OTHER DATA:
Operating Cash Flow (3)...........  $ 7,682  $10,768  $11,589  $14,087  $16,639   $30,003
Operating Cash Flow Margin (4)....     40.8%    43.6%    44.8%    47.3%    48.7%     48.1%
Capital expenditures..............    2,047    2,352    2,004    4,668    5,620
Depreciation and amortization.....    5,530    7,817    8,000    7,310    7,402    15,643
 
<CAPTION>
                                         THREE MONTHS ENDED MARCH 31,
                                    --------------------------------------
                                                PRO                 PRO
                                             FORMA (6)           FORMA (6)
                                     1995      1995       1996     1996
                                    -------  ---------   ------  ---------
 
<S>                                 <C>      <C>         <C>     <C>
STATEMENT OF OPERATIONS DATA:
Gross revenue.....................  $ 8,025   $15,212    $9,332   $16,869
Net revenues (1)..................    7,236   13,571      8,427   15,101
Direct advertising expenses.......    3,108    5,949      3,571    6,509
General and administrative
 expenses.........................    1,072    1,923      1,227    2,110
Depreciation and amortization.....    1,737    3,721      2,032    4,060
Operating income..................    1,319    1,978      1,597    2,422
Interest expense..................    3,087               3,594
Other (expense) income, net.......      (10)                (10)
Net income (loss) before extra-
 ordinary item (2)................   (1,778)             (2,007)
Net loss..........................   (1,778)             (2,007)
Net loss per share................    (0.24)              (0.27)
Weighted average common and
 equivalent shares outstanding....    7,520               7,520
OTHER DATA:
Operating Cash Flow (3)...........  $ 3,056   $5,699     $3,629   $6,482
Operating Cash Flow Margin (4)....     42.2%    42.0%      43.1%    42.9%
Capital expenditures..............      576               1,966
Depreciation and amortization.....    1,737    3,721      2,032    4,060
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                             MARCH 31, 1996
                                                                YEAR ENDED DECEMBER 31,                 -------------------------
                                                 -----------------------------------------------------   PRO FORMA   AS ADJUSTED
                                                   1991       1992       1993       1994       1995         (7)          (8)
                                                 ---------  ---------  ---------  ---------  ---------  -----------  ------------
<S>                                              <C>        <C>        <C>        <C>        <C>        <C>          <C>
BALANCE SHEET DATA:
Working capital(5).............................  $   2,365  $   1,326  $   1,730  $   2,845  $   4,195   $   6,670    $    6,670
Total assets...................................     71,682     65,754     61,816     68,253     71,050     177,963       177,963
Total long-term debt and other obligations.....     65,076     59,363     69,254     99,669    106,362     180,248       135,672
Redeemable preferred stock.....................     13,442     15,055     21,505
Common stockholders' equity (deficit)..........    (11,450)   (17,799)   (32,157)   (34,823)   (38,526)    (10,532)       34,044
</TABLE>
 
                                       13
<PAGE>
- ------------------------------
(1)  Net revenues are gross revenues less agency commissions.
 
(2)  Extraordinary loss represents loss on early extinguishment of debt.
 
(3)  "Operating   Cash  Flow"  is  operating   income  before  depreciation  and
     amortization. Operating Cash  Flow is  not intended to  represent net  cash
     flow  provided  by operating  activities as  defined by  generally accepted
     accounting principles and should not be considered as an alternative to net
     income (loss) as an indicator of the Company's operating performance or  to
     net  cash provided by  operating activities as a  measure of liquidity. The
     Company believes Operating  Cash Flow  is a measure  commonly reported  and
     widely  used by  analysts, investors  and other  interested parties  in the
     media industry. Accordingly this information  has been disclosed herein  to
     permit  a  more complete  comparative analysis  of the  Company's operating
     performance relative to other companies in the media industry.
 
(4)  "Operating Cash Flow Margin" is Operating Cash Flow stated as a  percentage
     of net revenues.
 
(5)  Working  capital  is  current assets  less  current  liabilities (excluding
     current  maturities  of  long-term  debt  and  other  obligations).   Other
     obligations totalled $2,850 at December 31, 1992.
 
(6)  Represents  actual amounts adjusted  to give effect  to the acquisitions of
     NOA Holding Company,  Ad-Sign, Inc.  and Image  Media, Inc.  See Pro  Forma
     Combined Statement of Operations.
 
(7)  Represents actual amounts adjusted to give effect to the acquisition of NOA
     Holding Company. See Pro Forma Combined Balance Sheet.
 
(8)  Represents actual amounts adjusted to give effect to the acquisition of NOA
     Holding  Company and the application of the estimated net proceeds of $45.7
     million to  the Company  of  this Offering  based  upon an  assumed  public
     offering  price of $13.50 per share and the application of the net proceeds
     therefrom. See "Use of Proceeds" and Pro Forma Combined Balance Sheet.
 
                                       14
<PAGE>
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
    The following discussion of  the consolidated results  of operations of  the
Company  for the three years ended December  31, 1995 and financial condition at
December 31, 1995 should be read in conjunction with the Consolidated  Financial
Statements  of  the Company  and the  related notes  included elsewhere  in this
Prospectus.
 
GENERAL
 
    The Company has grown  significantly since 1989  through the acquisition  of
outdoor advertising businesses and individual display faces in specific markets,
improvements  in occupancy  and advertising  rates, and  the development  of new
display faces in existing markets. Between  January 1, 1989 and April 30,  1996,
the Company spent in excess of $160 million to acquire additional display faces,
increasing  the number of  its display faces  from approximately 600  in 1989 to
approximately 12,700 at April  30, 1996. During this  period, the Company's  net
revenues  increased from  $10.3 million  in 1989 to  $34.1 million  in 1995. The
following table lists the Company's acquisitions since January 1, 1989:
 
<TABLE>
<CAPTION>
                                                                                APPROXIMATE NUMBER AND TYPE OF
                                                                                    DISPLAY FACES ACQUIRED
                                                                        ----------------------------------------------
YEAR OF                                                                               30-SHEET     8-SHEET
ACQUISITION                            MARKETS                           BULLETINS     POSTERS     POSTERS     TOTAL
- --------------  ------------------------------------------------------  -----------  -----------  ---------  ---------
<S>             <C>                                                     <C>          <C>          <C>        <C>
  1989........  Milwaukee, Chicago                                             270       --          --            270
  1990........  Chicago                                                         12       --          --             12
  1991........  Indianapolis, Des Moines, Evansville, Chicago                  421        2,480         140      3,041
  1994........  Chicago, Milwaukee                                              20       --           4,151      4,171
  1995........  Chicago, Dallas                                                  9       --           1,127      1,136
  1996........  Chicago, Minneapolis/St. Paul, Jacksonville                  1,022        2,550      --          3,572
                                                                        -----------  -----------  ---------  ---------
    Total.............................................................       1,754        5,030       5,418     12,202
                                                                        -----------  -----------  ---------  ---------
                                                                        -----------  -----------  ---------  ---------
</TABLE>
 
    The Company's acquisitions  have been financed  through bank borrowings  and
the  issuance of long-term debt and redeemable preferred stock (all of which has
been redeemed), as  well as  with internally-generated  funds. All  acquisitions
have   been  accounted  for  using  the   purchase  method  of  accounting,  and
consequently, operating results from acquired  operations are included from  the
respective  dates of those  acquisitions. As a result  of these acquisitions and
the effects  of  consolidation of  operations  following each  acquisition,  the
operating performance of certain markets and of the Company as a whole reflected
in  the  Company's Consolidated  Financial  Statements and  other  financial and
operating data included herein are not necessarily comparable on a  year-to-year
basis.
 
    The  Company  will  recognize  a one-time  non-cash  compensation  charge of
approximately $9 million in the  quarter to be ended  June 30, 1996 relating  to
the issuance of the Warrants under the 1996 Warrant Plan. See "Management -- The
1996 Warrant Plan."
 
                                       15
<PAGE>
RESULTS OF OPERATIONS
 
    The  following  table  presents  certain operating  statement  items  in the
Consolidated Statements of Operations as a percentage of net revenues:
 
<TABLE>
<CAPTION>
                                                               THREE YEARS ENDED DECEMBER 31,      THREE MONTHS ENDED
                                                                                                       MARCH 31,
                                                             ----------------------------------  ----------------------
                                                                1993        1994        1995        1995        1996
                                                             ----------  ----------  ----------  ----------  ----------
<S>                                                          <C>         <C>         <C>         <C>         <C>
Net revenues...............................................      100.0%      100.0%      100.0%      100.0%      100.0%
  Direct advertising expenses..............................       42.2        39.7        37.7        43.0        42.4
  General and administrative expenses......................       13.0        13.0        13.6        14.8        14.5
                                                               -----       -----       -----       -----       -----
Operating Cash Flow (1)....................................       44.8        47.3        48.7        42.2        43.1
Depreciation and amortization..............................       30.9        24.5        21.6        24.0        24.1
                                                               -----       -----       -----       -----       -----
Operating income...........................................       13.9        22.8        27.1        18.2        19.0
Other expense, primarily interest..........................       37.3        40.2        37.9        42.8        42.8
                                                               -----       -----       -----       -----       -----
Net loss before extraordinary item.........................      (23.4)      (17.4)      (10.8)      (24.6)      (23.8)
                                                               -----       -----       -----       -----       -----
                                                               -----       -----       -----       -----       -----
</TABLE>
 
- ------------------------------
(1)  "Operating  Cash  Flow"  is   operating  income  before  depreciation   and
    amortization. Operating Cash Flow is not intended to represent net cash flow
    provided by operating activities as defined by generally accepted accounting
    principles  and should  not be  considered as  an alternative  to net income
    (loss) as an indicator of the Company's operating performance or to net cash
    provided by  operating activities  as a  measure of  liquidity. The  Company
    believes  Operating Cash Flow is a measure commonly reported and widely used
    by analysts, investors and other  interested parties in the media  industry.
    Accordingly  this information  has been  disclosed herein  to permit  a more
    complete  comparative  analysis  of  the  Company's  operating   performance
    relative to other companies in the media industry.
 
    Revenues are a function of both the occupancy of the Company's display faces
and  the rates that the  Company charges for their  use. The Company focuses its
sales effort on maximizing occupancy levels while maintaining rate integrity  in
its  markets. Additionally, the Company believes  it is important to the overall
sales effort to continually attempt to develop new inventory in growth areas  of
its existing markets in order to enhance overall revenues.
 
    Historically,   manufacturers   of  cigarettes   have  been   major  outdoor
advertisers. In  the early  1990's,  tobacco manufacturers  began  substantially
reducing  their advertising expenditures. By  diversifying its customer base and
increasing sales  to local  advertisers,  the Company's  tobacco revenues  as  a
percentage of total revenues declined from 19.9% in 1992 to 13.3% in 1995, while
the Company's total net revenues increased 38.4% during the same period.
 
    Net  revenues represent gross revenues  less commissions paid to advertising
agencies that  contract  for  the  use of  advertising  displays  on  behalf  of
advertisers.  Approximately 35% of  the Company's gross  revenues are contracted
for directly from local advertisers. Agency commissions on those revenues  which
are  contracted through  agencies are typically  15% of gross  revenues on local
sales and 16  2/3% of gross  revenues on national  sales. The Company  considers
agency  commissions as a reduction in gross revenues, and measures its operating
performance based upon percentages of net revenues rather than gross revenues.
 
    Direct advertising expenses consist of the following five catagories: lease,
production, sales,  maintenance and  illumination.  The lease  expense  consists
mainly  of  rental payments  to owners  of  the land  underlying the  signs. The
production category consists of all of the costs to produce advertising copy and
install it on the display  faces. Sales expense consists  mainly of the cost  of
staffing  a  sales  force to  sell  within  a specific  market.  The maintenance
category includes  minor  repair  and  miscellaneous  maintenance  of  the  sign
structures and the illumination category consists mainly of electricity costs to
light  the display  faces. The  majority of  these direct  expenses are variable
costs (other than  lease costs) that  will fluctuate with  the overall level  of
revenues.  In  1995,  these  expenses  amounted  to  the  following  approximate
percentages  of  net  revenues:  lease  14.2%,  production  11.3%,  sales  6.8%,
maintenance 3.3% and illumination 2.1%.
 
                                       16
<PAGE>
    General  and administrative expenses occur at  both the market and corporate
levels. At  the market  level these  expenses contain  various items  of  office
overhead  pertaining  to  both  the  personnel  and  the  facility  required  to
administer a  given  market.  The corporate  general  and  administrative  costs
represent  staff  and  facility  expenses  for  the  executive  offices  and the
centralized accounting  function.  Both  types  of  general  and  administrative
expenses are primarily fixed expenses in the operation of the business.
 
    The  Company  had  federal  income  tax  net  operating  losses  ("NOLs") of
approximately $15.5 million as  of December 31, 1995,  which will expire over  a
period  of years beginning  in 2005. Use of  these NOLs is  subject to an annual
limit of approximately $2.4  million under Section 382  of the Internal  Revenue
Code  of 1986, as amended,  and may be subject  to further restriction under the
rules applicable to corporations filing consolidated federal income tax returns.
Management believes that sufficient taxable income will be generated to use  the
$15.5  million of NOLs prior to their expiration between 2005 and 2010. However,
there can be no  assurance that sufficient taxable  income will be generated  in
the future.
 
COMPARISON OF THREE MONTH PERIODS ENDED MARCH 31, 1996 AND MARCH 31, 1995
 
    Net  revenues increased 16.5% to $8.4  million during the first three months
of 1996 from $7.2  million in the corresponding  1995 period, reflecting  higher
advertising   rates   and  occupancy   levels   experienced  primarily   in  the
Indianapolis, Des Moines and  Evansville markets and the  inclusion of the  1996
partial period of revenues from the acquisition of Ad-Sign, Inc.
 
    Direct  advertising expenses  increased to $3.6  million in  the first three
months of 1996 from $3.1  million in the 1995 period  as a result of the  higher
net  revenues.  As a  percentage of  net  revenues, direct  advertising expenses
decreased slightly to 42.4% in the first three months of 1996 compared to  43.0%
in  the 1995 period as a result  of economies of scale associated with increased
revenues.
 
    General and administrative expenses increased  to $1.2 million in the  first
three  months of 1996 from $1.1 million in the 1995 period primarily as a result
of increased  payroll  costs. As  a  percentage  of net  revenues,  general  and
administrative  expenses decreased  to 14.6% in  the first three  months of 1996
from 14.8% in the 1995 period as a result of economies of scale associated  with
increased revenues.
 
    As  a result of the above factors, Operating Cash Flow increased by 18.8% to
$3.6 million in 1996 from $3.1 million in 1995.
 
    Depreciation and amortization  expense for  the first three  months of  1996
increased  to $2.0 million from  $1.7 million in 1995  due to large increases in
the fixed assets offset by reduced depreciation of certain older fixed assets.
 
    Total interest expense in the first  three months of 1996 increased to  $3.6
million  from $3.1 million  in the 1995  period primarily as  a result of larger
borrowings under the  Acquisition Credit Facility  following the acquisition  of
Ad-Sign, Inc.
 
    The  foregoing factors contributed to the Company's $2.0 million net loss in
the first three months of 1996 from a $1.8 million net loss in the 1995 period.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1995 AND DECEMBER 31, 1994
 
    Net revenues increased 14.7% to $34.1 million during 1995 from $29.8 million
in 1994, reflecting higher advertising  rates and occupancy levels  particularly
in  the Chicago and Indianapolis markets and inclusion of approximately $500,000
in revenues attributable to the acquisitions in the Dallas market.
 
    Direct advertising expenses increased  to $12.9 million  in 1995 from  $11.8
million  in  1994 as  a result  of higher  sales  during the  1995 period.  As a
percentage of net  revenues, however, direct  advertising expenses decreased  to
37.7%  in  1995 as  a result  of  economies of  scale associated  with increased
revenues.
 
                                       17
<PAGE>
    General  and administrative expenses in 1995  increased to $4.6 million from
$3.9 million  in 1994  due  to the  incremental  payroll costs  associated  with
additional  employees and expenses  related to acquisitions.  As a percentage of
net revenues, general and administrative expenses increased to 13.6% from  13.0%
in  the prior year. This  increase was due primarily  to the incremental payroll
costs associated with additional employees and expenses related to acquisitions.
 
    As a result of the above factors, Operating Cash Flows increased by 18.1% to
$16.6 million in 1995 from $14.1 million in 1994 .
 
    Depreciation and amortization expenses increased slightly to $7.4 million in
1995 from $7.3 million in 1994 due to large increases in the fixed assets offset
by reduced depreciation of the older fixed assets.
 
    Total interest expense increased to $12.9 million in 1995 from $11.8 million
in 1994 due to  interest expense associated with  additional borrowings and  the
accretion of interest due to a larger amount of principal outstanding, partially
offset  by the elimination of the accretion of dividends on redeemable preferred
stock.
 
    The foregoing factors contributed to the Company's $3.7 million net loss  in
1995  compared  to a  net  loss of  $5.2 million  in  1994. Because  the Company
incurred net losses in 1995, 1994 and 1993, it had no provision for income taxes
in those years.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 31, 1993
 
    Net revenues increased 15.2% to $29.8 million during 1994 from $25.8 million
in 1993, reflecting higher advertising rates and occupancy levels and  increased
sales to local advertisers. Increases in revenue from the advertising structures
acquired  in  certain  acquisitions, offset  by  declines in  revenues  from the
January 1994 sale of  the Company's 97 bulletin  display faces in  Jacksonville,
accounted for approximately $700,000 of the increased revenues in 1994.
 
    Direct  advertising expenses increased  to $11.8 million  in 1994 from $10.9
million in  1993 as  a result  of  higher sales  during the  1994 period.  As  a
percentage  of net revenues,  however, direct advertising  expenses decreased to
39.7% in  1994 as  a result  of  economies of  scale associated  with  increased
revenues.
 
    General  and administrative expenses in 1994  increased to $3.9 million from
$3.4 million  in 1993  due  to the  incremental  payroll costs  associated  with
additional  employees. As  a percentage  of net  revenues, however,  general and
administrative expenses remained flat at 13.0%.
 
    As a result of the above factors, Operating Cash Flow increased by 21.6%  to
$14.1 million in 1994 from $11.6 million in 1993.
 
    Depreciation  and amortization expenses decreased  to $7.3 million (24.6% of
net revenues) in 1994 from $8.0 million (31.0% of the net revenues) in 1993  due
to scheduled depreciation of the fixed assets.
 
    Total  interest expense increased to $11.8 million in 1994 from $9.3 million
in 1993 as a result of the incremental interest associated with the Secured Note
Offering (as defined in  "Liquidity and Capital  Resources") and the  additional
borrowings  in 1994, which were partially  offset by less accretion of dividends
on the redeemable preferred stock because such stock was redeemed in June 1994.
 
    The foregoing factors contributed to the Company's $5.2 million net loss  in
1994  compared to  a net  loss of $9.3  million in  1993 (which  included a $3.3
million extraordinary charge recorded  in the fourth  quarter of 1993).  Because
the Company incurred net losses in 1994 and 1993, it had no provision for income
taxes in those years.
 
                                       18
<PAGE>
QUARTERLY COMPARISONS
 
    The  following table sets  forth certain quarterly  financial information of
the Company for each quarter of 1994 and 1995 and for the first quarter of 1996.
The information has been derived from the quarterly financial statements of  the
Company  which are unaudited but which, in  the opinion of management, have been
prepared on  the same  basis as  the financial  statements included  herein  and
include  all adjustments (consisting  only of normal  recurring items) necessary
for a  fair  presentation  of  the  financial  result  for  such  periods.  This
information  should  be  read  in conjunction  with  the  Consolidated Financial
Statements and the Notes thereto  and the other financial information  appearing
elsewhere  in this  Prospectus. The  operating results  for any  quarter are not
necessarily indicative of results for any future period.
<TABLE>
<CAPTION>
                                                                   THREE MONTHS ENDED
                         ------------------------------------------------------------------------------------------------------
                          MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,     MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,
                            1994         1994         1994         1994         1995         1995         1995         1995
                         -----------  -----------  -----------  -----------  -----------  -----------  -----------  -----------
                                                                 (DOLLARS IN THOUSANDS)
<S>                      <C>          <C>          <C>          <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   6,102    $   7,803    $   7,973    $   7,888    $   7,236    $   9,175    $   8,940    $   8,797
Operating income.......         924        2,333        2,002        1,518        1,319        3,055        2,458        2,405
Net income (loss)......      (2,053)        (498)      (1,099)      (1,516)      (1,778)        (215)        (811)        (899)
 
PERCENTAGE OF NET
 REVENUES:
Operating income.......        15.1%        29.9%        25.1%        19.2%        18.2%        33.3%        27.5%        27.3%
Net income (loss)......       (33.6)        (6.4)       (13.8)       (19.2)       (24.6)        (2.3)        (9.1)       (10.2)
 
OTHER DATA:
Operating Cash Flow
 (1)...................   $   2,709    $   3,998    $   3,885    $   3,495    $   3,056    $   4,856    $   4,308    $   4,419
Operating Cash Flow
 Margin (2)............        44.4%        51.2 %       48.7 %       44.3 %       42.2 %       52.9 %       48.2 %       50.2%
 
<CAPTION>
 
                          MARCH 31,
                            1996
                         -----------
 
<S>                      <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   8,427
Operating income.......       1,597
Net income (loss)......      (2,007)
PERCENTAGE OF NET
 REVENUES:
Operating income.......        19.0%
Net income (loss)......       (23.8)
OTHER DATA:
Operating Cash Flow
 (1)...................   $   3,629
Operating Cash Flow
 Margin (2)............        43.1 %
</TABLE>
 
- ----------------------------------
 
(1)  "Operating  Cash  Flow"  is   operating  income  before  depreciation   and
    amortization.  Operating Cash  Flow is  not intended  to represent  net cash
    provided by operating activities as defined by generally accepted accounting
    principles and should  not be  considered as  an alternative  to net  income
    (loss) as an indicator of the Company's operating performance or to net cash
    provided  by operating  activities as  a measure  of liquidity.  The Company
    believes Operating Cash Flow is a measure commonly reported and widely  used
    by  analysts, investors and other interested  parties in the media industry.
    Accordingly, this information  has been  disclosed herein to  permit a  more
    complete   comparative  analysis  of  the  Company's  operating  performance
    relative to other companies in the media industry.
 
(2) "Operating Cash Flow Margin" is  Operating Cash Flow stated as a  percentage
    of net revenues.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have been
financed  primarily with borrowed funds and,  to a lesser extent, with preferred
stock.
 
    In April 1996, the Company  consummated the Naegele Acquisition (as  defined
hereafter)  pursuant to  which the  Company acquired  approximately 2,550 poster
faces (of  which approximately  1,455 are  located in  the Minneapolis/St.  Paul
market  and  approximately 1,095  are located  in  the Jacksonville  market) and
approximately 840 painted bulletin faces (of which approximately 440 are located
in the Minneapolis/St.  Paul market  and approximately  400 are  located in  the
Jacksonville  market). The purchase price  of the Naegele Acquisition, including
fees and  expenses  associated  with  the  transaction,  was  approximately  $90
million. In connection therewith, UOI, its current lender, LaSalle National Bank
("LaSalle"),  and an  additional bank,  Bankers Trust  Company ("Bankers Trust";
together with LaSalle,  the "Lenders"),  agreed to (i)  refinance the  Company's
existing credit facility with a revolving credit facility (the "Revolving Credit
Facility")  and (ii) provide  an additional extension of  credit for purposes of
acquisition financing (the "Acquisition Credit Facility") and, specifically, the
financing, in  part,  of  the  Naegele  Acquisition.  The  Lenders  extended  an
acquisition  term loan in the amount of $75 million and an acquisition revolving
credit line in  the amount  of $12.5  million for  a total  commitment of  $87.5
million,  of  which  $84.5 million  was  drawn  at the  closing  of  the Naegele
Acquisition. In  addition,  the Lenders  extended  a working  capital  revolving
credit  line in the amount of $12.5 million,  of which no amount has been drawn.
Each of the Revolving  Credit Facility and the  Acquisition Credit Facility  are
secured  by a  lien on  the assets  of UOI  and, upon  the existence  of certain
conditions, a  pledge  of  the Common  Stock  of  the Company  held  by  certain
management  shareholders, as well as  a pledge of the  stock of any wholly-owned
 
                                       19
<PAGE>
subsidiary of UOI. In addition to the amounts drawn under the Acquisition Credit
Facility, the  Company sold  a minority  portion of  its capital  stock for  $30
million  in cash proceeds which was used  to finance the remaining amount of the
Naegele Acquisition and to refinance existing indebtedness.
 
    The Company expects to use the net proceeds of the Offering of $45.7 million
after deducting  expenses to  repay approximately  $9.6 million  of the  Secured
Notes and to repay approximately $36.1 million outstanding under the Acquisition
Credit  Facility. At April 30, 1996, there were no amounts outstanding under the
Revolving Credit Facility and approximately $84.5 million outstanding under  the
Acquisition  Credit Facility. Upon consummation  of the Offering and application
of the net proceeds therefrom, approximately $12.5 million and $40.0 million are
expected to be available for borrowing  under the Revolving Credit Facility  and
the Acquisition Credit Facility, respectively.
 
    Net  cash provided by operating activities increased to $2.9 million for the
three months ended March  31, 1996 from  $2.0 million for  the 1995 period.  Net
cash  provided by  operating activities increased  to $7.0 million  in 1995 from
$4.9 million in  1994. Net cash  provided by operating  activities reflects  the
Company's net loss adjusted for non-cash items and the use or source of cash for
the net change in working capital.
 
    The Company's net cash used in investing activities of $15.7 million for the
three  months ended March 31, 1996 includes  cash used for acquisitions of $13.6
million  and  other  capital  expenditures   of  $2.0  million,  including   the
expenditure  of $320,000  for the  acquisition of  a building  in Milwaukee. The
Company's net cash  used in investing  activities of $9.1  million for the  year
ended  December 31, 1995 includes cash used for acquisitions of $1.9 million and
other capital expenditures of $5.6 million. Capital expenditures have been  made
primarily  to develop new structures in each of its markets. The Company intends
to continue  to develop  new structures  in its  markets and  to consider  other
potential  acquisitions. Management established  the Acquisition Credit Facility
for the purpose of financing  acquisitions and capital expenditures relating  to
the  development and improvement of advertising structures. The Company believes
that its  cash from  operations, together  with available  borrowings under  the
Revolving   Credit  Facility  and  the  Acquisition  Credit  Facility,  will  be
sufficient to  satisfy  its  cash requirements,  including  anticipated  capital
expenditures,  for  the  foreseeable future.  However,  in the  event  cash from
operations, together with  available funds under  the Revolving Credit  Facility
and  the  Acquisition  Credit  Facility are  insufficient  to  satisfy  its cash
requirements, the  Company  may incur  additional  indebtedness to  finance  its
operations including, without limitation, additional acquisitions.
 
    For  the  three months  ended  March 31,  1996,  $12.8 million  was  used in
financing activities primarily due to  acquisitions. For the three months  ended
March  31, 1995,  net cash  of $0.1  million was  used in  financing activities,
primarily due to expenses  associated with the  establishment of an  acquisition
credit  facility. For the years  ended December 31, 1995  and 1994, $2.1 million
and $3.3 million, respectively, was provided by financing activities,  primarily
as a result of additional borrowings under the prior credit facility.
 
    In  June  1994,  the  Company  completed  an  offering  (the  "Secured  Note
Offering") of  $50  million of  Senior  Secured  Discount Notes  due  2004  (the
"Secured  Notes"),  the proceeds  from  which were  used  to redeem  all  of the
Company's outstanding preferred stock and a portion of the Company's outstanding
common stock and for working capital purposes. The Secured Notes accrue interest
at a rate of 14%  per annum with cash payments  thereon beginning on January  1,
2000.  The Secured Notes are secured by  all of the outstanding capital stock of
UOI. Universal Outdoor is  a holding company with  no business operations  other
than  those of UOI,  and its sole source  of income is its  ability, as the sole
stockholder of UOI,  to cause UOI  to make distributions  on its capital  stock.
However, UOI currently expects that it will retain its cash flows from operating
activities  for use in its  business and the servicing  of its outstanding debt.
Furthermore, the terms of the indenture (the "UOI Indenture") governing the  UOI
Notes  and the  Revolving Credit Facility  effectively preclude  UOI from paying
dividends or making other payments to  the Company (except for limited  payments
for certain expenses of the Company and the purchase of the Secured Notes).
 
                                       20
<PAGE>
    The  Company expects  to fund its  capital expenditures  primarily with cash
from operations  and  expects  its  capital expenditures  to  be  primarily  for
development  of additional structures.  The Company intends  to utilize its cash
from operations to continue to develop new advertising structures in each of its
markets, and, as appropriate opportunities arise, to acquire additional  outdoor
advertising  operations  in its  existing  markets, in  geographically proximate
markets and in contiguous markets. The Company is also exploring the development
of other forms of out-of-home media, such as bus shelter advertising and transit
advertising that  management believes  would complement  the Company's  existing
outdoor  operations. The restrictions imposed  by the Revolving Credit Facility,
the Acquisition Credit Facility, the  UOI Indenture and the indenture  governing
the  Company's Secured Notes may limit the Company's use of cash from operations
for these purposes.
 
IMPACT OF RETIREMENT OF DEBT ON NET INCOME
 
   
    The Company intends to utilize a portion of the proceeds from this  Offering
to  redeem  25% of  the aggregate  principal  amount of  the Secured  Notes. The
Secured Notes will be redeemed  at 114% of their accreted  value at the time  of
the  Offering.  The Company  will also  use  the remaining  proceeds to  repay a
portion of  the  Acquisition  Credit  Facility. In  connection  with  the  early
retirement  of the Secured Notes, the  Company expects to incur an extraordinary
loss  approximating  $1.2  million  representing  the  difference  between   the
redemption amount and the accreted value of the Secured Notes.
    
 
INFLATION
 
    Inflation  has not  had a  significant impact on  the Company  over the past
three years. The floating rate on the Revolving Credit Facility and  Acquisition
Credit  Facility could increase  in an inflationary  environment, but management
believes that because a  significant portion of the  Company's costs are  fixed,
inflation  will not have  a material adverse effect  on its operations. However,
there can be no assurance that a high  rate of inflation in the future will  not
have an adverse effect on the Company's operations.
 
NEW ACCOUNTING PRONOUNCEMENTS
 
    The Financial Accounting Standards Board has issued SFAS No. 121, ACCOUNTING
FOR THE IMPAIRMENT OF LONG-LIVED ASSETS AND FOR LONG-LIVED ASSETS TO BE DISPOSED
OF,  which  established  a  new  accounting  principle  for  accounting  for the
impairment of certain loans, certain investments in debt and equity  securities,
long-lived  assets that  will be  held and  used including  certain identifiable
intangibles and  goodwill related  to those  assets, and  long-lived assets  and
certain  identifiable intangibles to  be disposed of. While  the Company has not
completed its  evaluation of  the impact  that will  result from  adopting  this
statement,  it  does not  believe that  adoption  of the  statement will  have a
significant  impact  on  the  Company's   financial  position  and  results   of
operations.
 
    The Financial Accounting Standards Board issued SFAS No. 123, ACCOUNTING FOR
STOCK-BASED   COMPENSATION,  which  allows  a   Company  to  record  stock-based
compensation on the  basis of  fair value. The  Company adopted  the fair  value
method for recording stock-based compensation upon issuance of warrants in April
1996.  The Company  will recognize  a one-time  non-cash compensation  charge of
approximately $9 million in the  quarter to be ended  June 30, 1996 relating  to
the issuance of the Warrants under the 1996 Warrant Plan. See "Management -- The
1996 Warrant Plan."
 
                                       21
<PAGE>
                                    BUSINESS
 
GENERAL
 
    The Company is a leading outdoor advertising company operating approximately
12,700   advertising  display   faces  in  eight   markets,  including  Chicago,
Minneapolis/St.  Paul,  Indianapolis,   Jacksonville,  Milwaukee,  Des   Moines,
Evansville  and  Dallas. The  Company  believes that  it  owns and  operates the
largest  number  of   outdoor  advertising   display  faces   in  the   Chicago,
Minneapolis/St.  Paul,  Indianapolis, Jacksonville,  Des Moines,  and Evansville
markets. The Company  increased its annual  net revenues from  $18.8 million  in
fiscal  1991 to $34.1  million in fiscal 1995,  or $62.4 million  on a pro forma
basis after giving effect to  acquisitions by the Company  in the first half  of
1996. During the same period, the Company increased its Operating Cash Flow from
$7.7  million  to $16.6  million, or  $30.0 million  on a  pro forma  basis. The
Company believes that its 1995 Operating Cash Flow Margin of 48.7%, or 48.1%  on
a  pro forma basis, is among the highest  in the industry. For the first quarter
ended March 31,  1996, on a  pro forma basis  the Company had  net revenues  and
Operating  Cash  Flow of  $15.1 million  and  $6.5 million,  respectively, which
compare favorably to the pro forma results for the same period in 1995 of  $13.6
million and $5.7 million, respectively.
 
    Since  beginning operations with  a single outdoor  advertising structure in
Chicago in 1973, the  Company has achieved its  leading position in the  outdoor
advertising industry through its aggressive acquisition and development efforts.
Since 1989, the Company has acquired approximately 12,000 display faces in eight
markets  including more than  4,000 additional display  faces in Chicago. During
the same time period, the Company has  built in excess of 315 new display  faces
in  its markets, a number which the  Company believes is among the largest built
by any outdoor advertising company during such period.
 
    The Company's strategy is to improve upon its position as, or to become, the
leading provider of outdoor advertising services in each of its markets by:  (i)
developing  programs  to  maximize  advertising rates  and  occupancy  levels in
existing markets; (ii)  continuing to build  new display faces  in its  existing
markets;   (iii)  aggressively   seeking  acquisitions   in  existing   and  new
strategically attractive markets; (iv) implementing technological advances  that
enhance  the Company's  operating efficiency  and the  attractiveness of outdoor
advertising to advertisers;  (v) improving Operating  Cash Flow Margins  through
continued adherence to strict cost controls and centralization of administrative
functions;  and (vi)  developing other forms  of out-of-home media,  such as bus
shelter or transit advertising in order to enhance revenues in existing  markets
or provide access to new markets.
 
    The  Company focuses its  marketing efforts on  developing and maintaining a
diverse base of local advertisers which  accounted for approximately 77% of  the
Company's net revenues in 1995. This local market focus has been critical to the
Company's  ability to consistently increase  its net revenues while diversifying
the account base, promoting rate integrity and adding stability to revenues.
 
    The Company  believes that  its senior  management team  is among  the  most
experienced  in the  industry. Daniel  L. Simon,  President and  Chief Executive
Officer and the founder of the Company, has spent his entire professional career
of 23  years  in  the  outdoor advertising  business.  Brian  T.  Clingen,  Vice
President  and Chief  Financial Officer, and  Paul G. Simon,  Vice President and
General Counsel, together possess over 24  years of experience in the  industry.
This  management team has successfully  completed and integrated 16 acquisitions
since 1989.
 
INDUSTRY OVERVIEW
 
    Advertisers purchase outdoor  advertising for a  number of reasons.  Outdoor
advertising    offers   repetitive   impact   and    a   relatively   low   cost
per-thousand-impressions, a  commonly used  media  measurement, as  compared  to
television, radio, newspapers, magazines and direct mail marketing. Accordingly,
because  of its cost-effective nature, outdoor  advertising is a good vehicle to
build mass  market support.  In addition,  outdoor advertising  can be  used  to
target  a defined audience in a specific  location and, therefore, can be relied
upon by local  businesses concentrating  on a particular  geographic area  where
customers  have specific demographic characteristics. For instance, restaurants,
motels, service stations
 
                                       22
<PAGE>
and similar roadside businesses may  use outdoor advertising to reach  potential
customers  close to the point of sale and provide directional information. Other
local businesses such  as television  and radio stations  and consumer  products
companies  may wish  to appeal  more broadly to  customers and  consumers in the
local market. National  brand name  advertisers may  use the  medium to  attract
customers generally and build brand awareness. In all cases, outdoor advertising
can  be combined  with other  media such  as radio  and television  to reinforce
messages being provided to consumers.
 
    Outdoor advertising dates back to the late 19th century when companies began
renting space on fences for advertising placards or "bills" which were pasted or
"posted," accounting for the current "billboards" and "posters" terminology. The
outdoor advertising industry grew dramatically from the 1920s to the 1960s, with
the  significant  increase  in  automobile   travel  and  highway  and   freeway
construction  and improvement. As roadside  advertising became more popular with
advertisers, the displays  used by  the industry  evolved from  posters to  more
permanent  billboards in standard sizes  located in highly visible, high-traffic
locations.
 
    The outdoor advertising  industry's operating environment  changed with  the
passage  of the  Highway Beautification Act  of 1965 which  encouraged states to
implement legislation  to  control  billboards  located  in  non-commercial  and
non-industrial  areas within  a certain  distance of  federally funded highways.
Since that time,  various types of  state and municipal  laws governing  outdoor
advertising   have  been  adopted.   While  these  regulations   have,  in  some
jurisdictions,  restricted  the  construction  of  new  billboards  and   placed
limitations  on  the  expansion  and  improvement  of  existing  displays,  they
typically  have  not  significantly  hindered  the  continued  use  of  existing
structures.  In the Company's newly acquired  Jacksonville market, however, as a
result of a  settlement of  litigation by Naegele,  the Company  is required  to
remove   a  significant  number  of  outdoor  advertising  structures.  See  "--
Government Regulation."
 
    The outdoor  advertising  industry  has experienced  significant  change  in
recent  periods  due to  a number  of factors.  First, the  entire "out-of-home"
advertising category  has  expanded  to  include,  in  addition  to  traditional
billboards  and  roadside  displays,  displays in  shopping  centers  and malls,
airports, stadiums,  movie  theaters and  supermarkets,  as well  as  on  taxis,
trains,  buses,  blimps  and  subways.  Second,  while  the  outdoor advertising
industry has experienced a decline in the use of outdoor advertising by  tobacco
companies,  it has  increased its  visibility with  and attractiveness  to local
advertisers as well as national retail and consumer product-oriented  companies.
Third, the industry has benefitted significantly from improvements in production
technology,  including the use of computer  printing, vinyl advertising copy and
improved lighting techniques,  which have facilitated  a more dynamic,  colorful
and  creative use  of the medium.  This technological advance  has permitted the
outdoor advertising industry to  respond more promptly  and cost effectively  to
the  changing  needs  of  its  advertising customers  and  make  greater  use of
advertising copy used in other  media. Lastly, the outdoor advertising  industry
has  benefitted  from the  growth  in automobile  travel  time for  business and
leisure due to increased highway congestion and continued demographic shifts  of
residences and businesses from the cities to outlying suburbs.
 
    As  a result  of these  factors, the  outdoor advertising  industry has been
experiencing increased advertiser interest and revenue growth in recent years, a
trend  which  the  Company  believes  will  continue  in  the  future.   Outdoor
advertising  generated total revenues of approximately  $1.8 billion in 1995, or
approximately 1.1% of the total  advertising expenditures in the United  States,
according   to  recent  estimates  by  the   OAAA.  This  represents  growth  of
approximately  8.2%  over  estimated  total  revenues  for  1994,  and  compares
favorably  to the growth of total U.S. advertising expenditures of approximately
7.7% during  the  same period.  According  to OAAA  estimates,  the  out-of-home
advertising  market also grew by approximately 10.0% in 1995 from the prior year
to approximately $3.5 billion in revenues.
 
    The outdoor  advertising  industry is  comprised  of several  large  outdoor
advertising  and media companies with operations in multiple markets, as well as
many smaller and local companies operating  a limited number of structures in  a
single   or  few  local  markets.  While   the  industry  has  experienced  some
 
                                       23
<PAGE>
consolidation within the past few years, the OAAA estimates that there are still
approximately 1,000  companies in  the  outdoor advertising  industry  operating
approximately  396,000  billboard displays.  The  Company expects  the  trend of
consolidation in the outdoor advertising industry to continue.
 
BUSINESS STRATEGY
 
    The Company's strategy is to improve upon its position as, or to become, the
leading provider of outdoor advertising services  in each of its markets and  to
expand its presence in attractive new markets.
 
    The following are the primary components of the Company's strategy:
 
    -MAXIMIZE RATES AND OCCUPANCY.  Through continued emphasis on customer sales
     and  service, quality displays and  inventory management, the Company seeks
     to maximize advertising rates and occupancy levels in each of its  markets.
     The  Company has recruited and trained a strong local sales staff supported
     by  local  managers  operating  under  specific,  sales-based  compensation
     targets   designed  to  obtain  the  maximum  potential  from  its  display
     inventory.
 
    -INCREASE MARKET PENETRATION.  The Company seeks to expand operations within
     its existing markets through new construction, with an emphasis on  painted
     bulletins,  which generally command higher  rates and longer term contracts
     from advertisers. In addition, the  Company historically has acquired,  and
     intends to continue to acquire, additional advertising display faces in its
     existing markets as opportunities become available.
 
    -PURSUE  STRATEGIC ACQUISITIONS.  In addition to improved penetration of its
     existing markets, the Company  also seeks to  grow by acquiring  additional
     display  faces  in  new markets.  Such  new  markets allow  the  Company to
     capitalize  on  the  efficiencies  and  cross-market  sales   opportunities
     associated  with operating  in multiple  markets. In  addition, new markets
     provide the added benefit of diversification.
 
    -CAPITALIZE ON TECHNOLOGICAL ADVANCES.   The Company seeks to capitalize  on
     technological  advances  that  enhance its  productivity  and  increase its
     ability to  effectively  respond to  its  customer's needs.  The  Company's
     continued  investment  in  equipment  and  technology  provide  for greater
     ongoing benefits in the areas of sales, production and operation.
 
    -MAINTAIN LOW COST STRUCTURE.   Through continued  adherence to strict  cost
     controls, centralization of administrative functions and maintenance of low
     corporate  overhead, the Company seeks to  maximize its Operating Cash Flow
     Margin, which it  believes to  be among the  highest in  the industry.  The
     Company  believes its centralized administration provides opportunities for
     significant operating leverage from  further expansion in existing  markets
     and from future acquisitions.
 
    -DEVELOP  OTHER OUT-OF-HOME MEDIA.  The Company seeks to develop other forms
     of out-of-home media such as bus shelter or transit advertising in order to
     enhance revenues in existing markets or provide access to new markets.
 
    Through implementation of this business strategy, the Company has  increased
its  outdoor advertising presence from  500 display faces in  a single market in
1988 to approximately 12,700 in its eight markets at April 30, 1996.
 
ACQUISITIONS
 
    THE NAEGELE ACQUISITION.  In April 1996, the Company acquired operations  in
the   Minneapolis/St.  Paul  and  Jacksonville  markets.  In  a  stock  purchase
transaction with NOA Holding Company (the
"Naegele Acquisition"), the  Company acquired approximately  2,550 poster  faces
(of which approximately 1,455 are located in the Minneapolis/St. Paul market and
approximately  1,095 are located  in the Jacksonville  market) and approximately
840 painted  bulletin faces  (of  which approximately  440  are located  in  the
Minneapolis/St.   Paul  market  and   approximately  400  are   located  in  the
Jacksonville market).
 
    The Company believes that the Naegele Acquisition will enhance its  existing
operations  in its primary markets and  will provide opportunities for increased
revenues and operating cash flow. The
 
                                       24
<PAGE>
Company also believes that its presence in the Jacksonville market will  provide
cross-selling  opportunities for regional and national advertisers. In addition,
the Company believes that these acquisitions will result in greater efficiencies
and economies  of  scale in  its  existing operations  while  strengthening  its
competitive position in its primary markets.
 
    OTHER  ACQUISITIONS.  In April 1996, the Company acquired 4 painted bulletin
faces in the Chicago  market from Paramount Outdoor,  Inc. in an asset  purchase
transaction.  In March  1996, through an  asset purchase  transaction with Image
Media, Inc., the Company acquired 18 painted bulletin and painted wall faces  in
the  Chicago market. In  a transaction with  Ad-Sign, Inc. in  January 1996, the
Company acquired approximately 160 painted bulletin faces in the Chicago market.
In April 1995, the  Company acquired approximately 6  painted bulletin faces  in
the  Chicago market pursuant  to a stock purchase  transaction with O&B Outdoor,
Inc. The Company has integrated the newly acquired faces from these acquisitions
into its existing Chicago operations.
 
    The Company believes that the newly acquired advertising faces have enhanced
its existing operations in  the Chicago market  and have provided  opportunities
for  increased revenues and operating income. The Company also believes that its
increased presence  in the  Chicago area  has enhanced  cross-selling and  other
marketing   opportunities  associated  with  its  closely  proximate  geographic
markets. In addition, the Company believes that these acquisitions have resulted
in greater efficiencies and economies of scale in its existing operations  while
strengthening its competitive position in the Chicago market.
 
    In  March 1995, the Company completed two acquisitions in the Dallas market.
In a stock purchase  transaction with Harrington  Associates, Inc., the  Company
acquired  approximately 740 junior (8-sheet) poster  faces located in the Dallas
market. In a stock purchase transaction with Best Outdoor, the Company  acquired
approximately 387 junior (8-sheet) poster faces in the Dallas market.
 
MARKETS
 
    Each of the Company's eight markets has demographic characteristics that are
attractive to national advertisers, allowing the Company to package its displays
in  several of its markets in a  single contract for advertisers in national and
regional campaigns. Each  market also has  unique local industries,  businesses,
sports  franchises  and  special  events  that  are  frequent  users  of outdoor
advertising. The  following  is a  review  of  each of  the  Company's  markets.
Information  provided below with respect  to Operating Cash Flow  in each of the
Company's markets excludes $1.4 million of total corporate expenses.
 
    -CHICAGO is  the country's  3rd  largest market  with  a population  of  7.7
     million residents that is projected to grow 5% by the year 2000. Chicago is
     home  to 32  Fortune 500 companies  and has  one of the  most extensive and
     heavily traveled  freeway systems  in the  nation. The  Company's  business
     started  with the  building of  a single  outdoor advertising  structure in
     suburban Chicago in 1973 and  has grown to approximately 4,260  advertising
     display  faces. For the  twelve months ended March  31, 1996, the Company's
     Chicago operations had  net revenues  of $13.8 million  and Operating  Cash
     Flow of $8.1 million.
 
    -MINNEAPOLIS/ST. PAUL is the country's 12th largest market with a population
     of  2.6 million residents that  is projected to grow  10% by the year 2000.
     Naegele acquired  this  market  in  1991 and  the  Company  currently  owns
     approximately  1,897 advertising display faces. The  Twin Cities is home to
     31 Fortune 500 and Fortune  Services 500 companies. The various  industries
     represented  in the area include medical research and development, computer
     technology,  manufacturing  and  retail.  The  Twin  Cities  area  contains
     one-half of Minnesota's population and three of the state's largest cities:
     Minneapolis,  St. Paul and Bloomington. The Twin Cities is also home to the
     largest shopping mall  in the  country, the  Mall of  America, which  draws
     traffic  from neighboring  markets. For the  twelve months  ended March 31,
     1996, the Company's  Minneapolis/St. Paul  operations had  net revenues  of
     $16.7 million and Operating Cash Flow of $6.4 million.
 
    -INDIANAPOLIS  is the country's 35th largest market with a population of 1.5
     million  residents  that  is  projected  to  grow  6%  by  the  year  2000.
     Indianapolis    is   the    state   capital    of   Indiana,    a   leading
 
                                       25
<PAGE>
     finance and service center, a major regional trade and distribution center,
     and has developed a niche  in the sports market. It  is also the home of  3
     Fortune  500  companies.  The  Company expanded  inventory  in  this market
     through construction of 22 new bulletin  faces and 6 new poster faces  over
     the  last  3  years,  and currently  owns  approximately  1,926 advertising
     display faces. For the  twelve months ended March  31, 1996, the  Company's
     Indianapolis  operations had  net revenues  of $10.1  million and Operating
     Cash Flow of $5.8 million.
 
    -JACKSONVILLE is the country's 46th largest market with a population of  1.0
     million  residents  that  is  projected  to grow  2.6%  by  the  year 2000.
     Jacksonville is considered the gateway to  the state of Florida, as  nearly
     50%  of  all  traffic  entering  Florida  enters  through  Jacksonville  on
     Interstate 95.  Jacksonville  is  also gaining  recognition  as  a  popular
     tourist   destination.  The  Company   currently  owns  appoximately  1,493
     advertising display faces. For the twelve months ended March 31, 1996,  the
     Company's  Jacksonville  operations had  net revenues  of $8.5  million and
     Operating Cash Flow of $4.2 million.
 
    -MILWAUKEE is the  country's 34th largest  market with a  population of  1.7
     million  residents. The  Company entered  the Milwaukee  market in  1989 by
     acquiring  266  display   faces  and  currently   owns  approximately   580
     advertising  display faces. Milwaukee  is home to  9 Fortune 500 companies.
     For the  twelve  months  ended  March 31,  1996,  the  Company's  Milwaukee
     operations had net revenues of $4.7 million and Operating Cash Flow of $2.2
     million.
 
    -DES  MOINES is the country's 114th largest  market with a population of 0.5
     million residents that is projected to grow 5% by the year 2000. Des Moines
     is home to  3 Fortune  500 companies,  and is at  the center  of the  Great
     Plains   farm  economy.  The  Company   currently  owns  approximately  506
     advertising display faces. For the twelve months ended March 31, 1996,  the
     Company's  Des  Moines  operations had  net  revenues of  $2.9  million and
     Operating Cash Flow of $1.4 million.
 
    -EVANSVILLE is the country's 152nd largest  market with a population of  0.3
     million  residents. Evansville's economy is dominated by manufacturing with
     two new plants expected to open in the near future. Additionally, the  city
     expects  to benefit from the recent  addition of riverboat casino gambling.
     The Company entered the  Evansville market in  1991 through an  acquisition
     and  currently owns  approximately 845  advertising display  faces. For the
     twelve months ended March 31, 1996, the Company's Evansville operations had
     net revenues of $3.1 million and Operating Cash Flow of $1.4 million.
 
    -DALLAS is  the country's  11th  largest market  with  a population  of  2.9
     million residents that is projected to grow 10% by the year 2000. Dallas is
     home  to 18 Fortune 500 companies. The Company currently owns approximately
     1,171 advertising  display faces.  For the  twelve months  ended March  31,
     1996,  the Company's Dallas operations had net revenues of $0.6 million and
     Operating Cash Flow of $0.1 million.
 
                                       26
<PAGE>
    The following tables include data relating to structures that were  acquired
or developed during certain years and were not owned during all of the years for
which  data has been presented. The following  tables set forth the net revenues
and Operating Cash Flow Margins for each of the Company's markets:
 
                                NET REVENUES (1)
                             (dollars in thousands)
 
<TABLE>
<CAPTION>
                                                  FISCAL YEARS ENDED DECEMBER 31,              TWELVE MONTHS
                                       -----------------------------------------------------  ENDED MARCH 31,
                                         1991       1992       1993       1994       1995          1996
                                       ---------  ---------  ---------  ---------  ---------  ---------------
<S>                                    <C>        <C>        <C>        <C>        <C>        <C>
Chicago..............................  $   8,056  $   8,114  $   8,402  $  11,235  $  13,211     $  13,814
Minneapolis/St. Paul.................     14,707     14,967     15,069     14,999     16,320        16,677
Indianapolis.........................      2,919      6,322      6,793      8,513      9,897        10,149
Jacksonville.........................      5,784      5,103      5,640      7,349      8,525         8,510
Milwaukee............................      4,338      4,205      4,394      4,353      4,686         4,706
Des Moines...........................      1,229      2,629      2,553      2,792      2,747         2,883
Evansville...........................      1,134      2,369      2,354      2,873      3,028         3,147
Dallas...............................         --         --         --         --        579           640
Other................................      1,159      1,042      1,351         --         --            --
                                       ---------  ---------  ---------  ---------  ---------  ---------------
  Total..............................  $  39,326  $  44,751  $  46,556  $  52,114  $  58,993     $  60,526
                                       ---------  ---------  ---------  ---------  ---------  ---------------
                                       ---------  ---------  ---------  ---------  ---------  ---------------
</TABLE>
 
                       OPERATING CASH FLOW MARGIN (1)(2)
      (before allocation of corporate general and administrative expenses)
 
<TABLE>
<CAPTION>
                                                  FISCAL YEARS ENDED DECEMBER 31,              TWELVE MONTHS
                                       -----------------------------------------------------  ENDED MARCH 31,
                                         1991       1992       1993       1994       1995          1996
                                       ---------  ---------  ---------  ---------  ---------  ---------------
<S>                                    <C>        <C>        <C>        <C>        <C>        <C>
Chicago..............................    52.7%      51.8%      53.9%      58.2%      59.3%         58.5%
Minneapolis/St. Paul.................    32.7       35.6       33.2       34.8       37.8          38.6
Indianapolis.........................    49.5       50.0       48.7       53.9       56.7          57.2
Jacksonville.........................    24.3       21.8       24.9       42.0       48.4          49.8
Milwaukee............................    46.3       44.1       47.3       46.7       46.3          46.9
Des Moines...........................    53.5       49.7       46.7       41.3       47.3          48.3
Evansville...........................    46.1       42.2       33.8       40.8       42.9          44.0
Dallas...............................     --         --         --         --        34.4          18.3
</TABLE>
 
- ------------------------
(1) The Company  completed acquisitions  in several  of its  markets during  the
    periods  referenced above, which  affects the comparability  of results from
    year to year to those markets.
 
(2) Operating Cash Flow Margin is Operating Cash Flow stated as a percentage  of
    net revenues.
 
                                       27
<PAGE>
INVENTORY
 
    The  Company operates  three standard  types of  outdoor advertising display
faces and also has transit advertising as follows:
 
    -BULLETINS generally are 14 feet high and 48 feet wide (672 square feet) and
     consist of panels on which  advertising copy is displayed. The  advertising
     copy  is  either hand  painted onto  the  panels at  the facilities  of the
     outdoor  advertising  company  in  accordance  with  design  specifications
     supplied  by  the  advertiser  and  attached  to  the  outdoor  advertising
     structure, or is printed with  the computer-generated graphics on a  single
     sheet  of  vinyl that  is  wrapped around  the  structure. On  occasion, to
     attract more attention,  some of the  panels may extend  beyond the  linear
     edges of the display face and may include three-dimensional embellishments.
     Because  of their  greater impact  and higher  cost, bulletins  are usually
     located on major highways.
 
    -30-SHEET POSTERS generally  are 12 feet  high by 25  feet wide (300  square
     feet)  and  are the  most common  type of  billboard. Advertising  copy for
     30-sheet posters  consists of  lithographed or  silk-screened paper  sheets
     supplied  by the advertiser  that are pasted and  applied like wallpaper to
     the face of the display, or single sheets of vinyl with  computer-generated
     advertising  copy  that  are  wrapped  around  the  structure. Thirty-sheet
     posters are concentrated on major traffic arteries.
 
    -JUNIOR (8-SHEET) POSTERS usually are 6 feet high by 12 feet wide (72 square
     feet). Displays are  prepared and mounted  in the same  manner as  30-sheet
     posters, except that vinyl sheets are not typically used on junior posters.
     Most  junior posters,  because of their  smaller size,  are concentrated on
     city streets and target pedestrian traffic.
 
    -TRANSIT ADVERTISING consists generally of  posters and frames displayed  on
     the sides of public buses operating on city streets.
 
    Billboards  generally  are  mounted  on  structures  owned  by  the  outdoor
advertising company and located on sites that  are either owned or leased by  it
or  on  which it  has acquired  a permanent  easement. Billboard  structures are
durable, have long useful lives and do not require substantial maintenance. When
disassembled, they  typically can  be  moved and  relocated  at new  sites.  The
Company's  outdoor advertising  structures are made  of steel  and other durable
materials built  to withstand  variable climates,  including the  rigors of  the
midwestern  climate. The Company expects its structures to last 15 years or more
without significant refurbishment.
 
    The following summarizes the Company's  approximate display inventory as  of
April 30, 1996:
 
<TABLE>
<CAPTION>
                                                                         30-SHEET      8-SHEET        TRANSIT
                                                            BULLETINS     POSTERS      POSTERS      ADVERTISING      TOTAL
                                                           -----------  -----------  -----------  ---------------  ---------
<S>                                                        <C>          <C>          <C>          <C>              <C>
Chicago..................................................         651       --            3,609         --             4,260
Minneapolis/St. Paul.....................................         440        1,457       --             --             1,897
Indianapolis.............................................         256        1,385          142            143         1,926
Jacksonville.............................................         399        1,094       --             --             1,493
Milwaukee................................................         259       --              321         --               580
Des Moines...............................................          78          418           10         --               506
Evansville...............................................         167          678       --             --               845
Dallas...................................................      --           --            1,171         --             1,171
                                                                -----        -----        -----            ---     ---------
  Total..................................................       2,250        5,032        5,253            143        12,678
                                                                -----        -----        -----            ---     ---------
                                                                -----        -----        -----            ---     ---------
</TABLE>
 
LOCAL MARKET OPERATIONS
 
    In  each of  its principal  markets except  Dallas, the  Company maintains a
complete outdoor advertising operation including  a sales office, a  production,
construction  and  maintenance  facility, a  creative  department  equipped with
advanced  technology,  a  real  estate  unit  and  support  staff.  The  Company
 
                                       28
<PAGE>
conducts  its  outdoor  advertising  operations  through  these  local  offices,
consistent  with   senior  management's   belief  that   an  organization   with
decentralized sales and operations is more responsive to local market demand and
provides  greater  incentives  to  employees.  At  the  same  time,  the Company
maintains centralized accounting and financial  controls to allow it to  closely
monitor  the operating and  financial performance of  each market. Local general
managers, who report directly to the Company's President or a regional  manager,
are  responsible for the  day-to-day operations of  their respective markets and
are compensated  according to  the  financial performance  of such  markets.  In
general,  these local managers oversee  market development, production and local
sales. The  Company  is currently  incorporating  the Minneapolis/St.  Paul  and
Jacksonville  operations  into  this operational  structure  with  local offices
handling the  day-to-day operations  and  centralized accounting  and  financial
controls.
 
    Although  site  leases (for  land underlying  an advertising  structure) are
administered from the Company's  headquarters in Chicago,  each local office  is
responsible  for locating and ultimately  procuring leases for appropriate sites
in its market. Site lease contracts vary in term but typically run from 10 to 20
years with various termination and  renewal provisions. Each office maintains  a
leasing  department, with an extensive  database containing information on local
property  ownership,  lease  contract   terms,  zoning  ordinances  and   permit
requirements. The Company has been very successful in developing new advertising
display face inventory in each of its markets based on utilizing these databases
and  developing  an experienced  staff  of lease  teams.  Each such  team's sole
responsibility is the  procurement of  sites for new  locations in  each of  the
Company's markets.
 
SALES AND SERVICE
 
    The Company's sales strategy is to maximize revenues from local advertisers.
Accordingly,  it maintains  a team  of sales  representatives headed  by a sales
manager in  each of  its  markets. The  Company  devotes considerable  time  and
resources  to recruiting, training and coordinating  the activities of its sales
force. A sales representative's compensation  is heavily weighted to  individual
performance,  and  the  local  sales  manager's  compensation  is  tied  to  the
performance of  his  or her  sales  team.  One sales  representative,  based  in
Chicago,  manages sales to  national advertisers. In total,  61 of the Company's
employees are significantly involved in sales and marketing activities.
 
    In addition to the  sales staff, the Company  has established fully  staffed
and  equipped  creative  departments  in  each  of  its  markets  except Dallas.
Utilizing technologically advanced computer hardware and software, the staff  is
able  to create original design copy for  both local and national accounts which
has allowed the various creative departments to exchange work via modem or  over
the  Internet with each other  or directly with clients  or their agencies. This
ability has resulted in many fully  staffed advertising agencies turning to  the
Company  for the creation of their  outdoor campaigns. The Company believes that
its creative department's  implementation of  continuing technological  advances
provides a significant competitive advantage in its sales and service area.
 
CUSTOMERS
 
    Advertisers  usually  contract  for  outdoor  displays  through  advertising
agencies, which are responsible for the  artistic design and written content  of
the   advertising  as  well  as  the  choice  of  media  and  the  planning  and
implementation of  the overall  campaign. The  Company pays  commissions to  the
agencies  for  advertising  contracts  that are  procured  by  or  through those
agencies. Advertising rates  are based  on a particular  display's exposure  (or
number  of  "impressions"  delivered) in  relation  to the  demographics  of the
particular  market  and  its  location   within  that  market.  The  number   of
"impressions"  delivered  by a  display is  measured by  the number  of vehicles
passing the site during a defined period and is weighted to give effect to  such
factors  as its  proximity to  other displays,  the speed  and viewing  angle of
approaching traffic,  the national  average  of adults  riding in  vehicles  and
whether  the display  is illuminated. The  number of impressions  delivered by a
display is verified by independent auditing companies.
 
    The size  and geographic  diversity of  the Company's  markets allow  it  to
attract  national advertisers,  often by  packaging displays  in several  of its
markets in a  single contract  to allow a  national advertiser  to simplify  its
purchasing  process  and  present  its  message  in  several  markets.  National
advertisers generally
 
                                       29
<PAGE>
seek wide exposure in major markets and therefore tend to make larger purchases.
The  Company competes for national advertisers  primarily on the basis of price,
location of displays, availability and service.
 
    The Company also focuses  efforts on local sales,  and approximately 77%  of
the  Company's net revenues in 1995 were generated from local advertisers. Local
advertisers tend  to  have  smaller  advertising  budgets  and  require  greater
assistance  from the Company's  production and creative  personnel to design and
produce advertising copy. In local sales,  the Company often expends more  sales
efforts  on  educating customers  regarding the  benefits  of outdoor  media and
helping potential  customers  develop  an  advertising  strategy  using  outdoor
advertising.  While price  and availability  are important  competitive factors,
service and customer relationships are also critical components of local sales.
 
    Tobacco revenues have  historically accounted for  a significant portion  of
outdoor  advertising revenues. Beginning in  1993, the leading tobacco companies
substantially reduced  their  expenditures  for outdoor  advertising  due  to  a
declining  population  of  smokers,  societal  pressures,  consolidation  in the
tobacco industry  and  price  competition from  generic  brands.  Since  tobacco
advertisers  often utilized some of the  industry's prime inventory, the decline
in tobacco-related advertising expenditures made this space available for  other
advertisers,  including  those  that  had  not  traditionally  utilized  outdoor
advertising. As a result of this decline in tobacco-related advertising revenues
and the increased use of outdoor advertising by other advertisers, the range  of
the  Company's  advertisers  has  become  quite  diverse.  The  following  table
illustrates the diversity of the Company's advertising base:
 
                         1995 NET REVENUES BY CATEGORY
 
<TABLE>
<CAPTION>
                                                                                                     PERCENTAGE OF
                                                                                                     NET REVENUES
                                                                                                    ---------------
<S>                                                                                                 <C>
Retail/Consumer Products..........................................................................         14.4%
Tobacco...........................................................................................         13.3
Automotive & Related..............................................................................          9.5
Travel/Entertainment..............................................................................          9.5
Restaurant........................................................................................          7.4
Alcohol...........................................................................................          6.4
Advertising/Media.................................................................................          5.3
Food..............................................................................................          4.3
Home Developer/Real Estate........................................................................          4.3
Other.............................................................................................         25.6
                                                                                                          -----
    Total.........................................................................................        100.0%
                                                                                                          -----
                                                                                                          -----
</TABLE>
 
PRODUCTION
 
    The Company has internal production facilities and staff to perform the full
range of activities required to develop, create and install outdoor  advertising
in  all of its  markets. Production work includes  creating the advertising copy
design and  layout,  painting  the  design  or  coordinating  its  printing  and
installing  the designs on its displays.  In addition, the Company's substantial
new development activity  has allowed it  to vertically integrate  its own  sign
fabrication  ability so that new signs  are fabricated and erected in-house. The
Company usually  provides  its  full  range  of  production  services  to  local
advertisers and to advertisers that are not represented by advertising agencies,
since  national advertisers and advertisers  represented by advertising agencies
often use  preprinted  designs  that require  only  installation.  However,  the
Company's   creative  and  production  personnel   frequently  are  involved  in
production activities even when advertisers  are represented by agencies due  to
the development of new designs or adaptation of copy from other media for use on
billboards.  The Company's artists  also assist in  the development of marketing
presentations, demonstrations and strategies to attract new advertisers.
 
    With the increased use of  vinyl and pre-printed advertising copy  furnished
to  the outdoor  advertising company  by the  advertiser or  its agency, outdoor
advertising companies are becoming less responsible
 
                                       30
<PAGE>
for labor-intensive  production work  since vinyl  and pre-printed  copy can  be
installed quickly. The vinyl sheets are reusable, thereby reducing the Company's
production  costs, and are easily transportable. Due to the geographic proximity
of the Company's principal markets and the transportability of vinyl sheets, the
Company can shift  materials among  markets to promote  efficiency. The  Company
believes  that this  trend over time  will reduce  operating expenses associated
with production activities.
 
COMPETITION
 
    The Company competes in each of  its markets with other outdoor  advertisers
as  well as other media, including  broadcast and cable television, radio, print
media and direct mail marketers. In  addition, the Company also competes with  a
wide  variety of "out-of-home" media,  including advertising in shopping centers
and malls, airports, stadiums,  movie theaters and supermarkets,  as well as  on
taxis,  trains,  buses  and  subways.  Advertisers  compare  relative  costs  of
available media and cost-per-thousand impressions, particularly when  delivering
a  message to customers with  distinct demographic characteristics. In competing
with other media, outdoor advertising relies on its low
cost-per-thousand-impressions and  its ability  to  repetitively reach  a  broad
segment  of  the population  in  a specific  market  or to  target  a particular
geographic  area   or  population   with  a   particular  set   of   demographic
characteristics within that market.
 
    The outdoor advertising industry is highly fragmented, consisting of several
large  outdoor  advertising  and  media companies  with  operations  in multiple
markets as well  as smaller and  local companies operating  a limited number  of
structures  in single  or a few  local markets. Although  some consolidation has
occurred over the past few years, according to the OAAA there are  approximately
1,000  companies  in the  outdoor  advertising industry  operating approximately
396,000 billboard displays. In  several of its  markets, the Company  encounters
direct  competition from other major  outdoor media companies, including Gannett
Outdoor (a division of  Gannett Co. Inc.), Eller  Media, Inc. (formerly  Patrick
Media Group) and 3M National Advertising Co. (a division of Minnesota Mining and
Manufacturing  Company), each of which has a larger national network and greater
total resources than  the Company.  The Company  believes that  its emphasis  on
local  advertisers and its position as  a major provider of advertising services
in each of its markets and in the midwest enable it to compete effectively  with
the  other outdoor media  operators, as well  as other media,  both within those
markets and in the midwest region. The Company also competes with other  outdoor
advertising  companies for  sites on  which to  build new  structures. See "Risk
Factors -- Competition."
 
GOVERNMENT REGULATION
 
    The outdoor advertising  industry is subject  to governmental regulation  at
the  federal,  state  and  local level.  Federal  law,  principally  the Highway
Beautification Act  of 1965,  encourages states,  by the  threat of  withholding
federal  appropriations for the construction  and improvement of highways within
such states, to implement legislation to restrict billboards located within  660
feet  of, or visible from, interstate  and primary highways except in commercial
or industrial areas. All of the states have implemented regulations at least  as
restrictive  as the Highway Beautification Act, including the prohibition on the
construction of  new billboards  adjacent to  federally-aided highways  and  the
removal at the owner's expense and without any compensation of any illegal signs
on such highways. The Highway Beautification Act, and the various state statutes
implementing  it, require the payment of just compensation whenever governmental
authorities require legally erected and maintained billboards to be removed from
federally-aided highways.
 
    The states and local  jurisdictions have, in  some cases, passed  additional
and more restrictive regulations on the construction, repair, upgrading, height,
size  and location of, and, in some instances, content of advertising copy being
displayed on outdoor advertising structures adjacent to federally-aided highways
and other  thoroughfares.  Such regulations,  often  in the  form  of  municipal
building,  sign or zoning ordinances, specify  minimum standards for the height,
size and  location  of  billboards.  In some  cases,  the  construction  of  new
billboards   or   relocation  of   existing   billboards  is   prohibited.  Some
jurisdictions also have restricted  the ability to  enlarge or upgrade  existing
billboards,  such as  converting from wood  to steel or  from non-illuminated to
illuminated structures. From  time to  time governmental  authorities order  the
removal  of billboards by the exercise of  eminent domain. Thus far, the Company
has
 
                                       31
<PAGE>
been able to obtain satisfactory compensation for any of its structures  removed
at  the direction  of governmental authorities,  although there  is no assurance
that it will be able to continue to do so in the future.
 
    In recent years, there have been movements to restrict billboard advertising
of certain products, including tobacco and alcohol. No bills have become law  at
the federal level except those requiring health hazard warnings similar to those
on  cigarette  packages  and  print  advertisements.  Its  is  uncertain whether
additional legislation of this type will be enacted on the national level or  in
any of the Company's markets.
 
    Recently,  the Food and  Drug Administration has  proposed legislation which
would prohibit the use of pictures and color in tobacco advertising and has also
proposed the elimination of all tobacco advertising on outdoor displays  located
within  1,000 feet of  any school. Additionally,  one major tobacco manufacturer
has recently proposed federal legislation  be enacted banning 8-sheet  billboard
advertising and transit advertising of tobacco products. In addition to a ban on
tobacco  advertising near schools and  playgrounds, the tobacco manufacturer has
proposed a  ban on  tobacco advertising  on all  8-sheet posters  and in  or  on
trains,  buses, subways, taxis and  bus shelters. Tobacco advertising represents
13.3% of  the  Company's  net  revenues  and  1.8%  of  the  Company's  revenues
attributed  to tobacco advertising  is derived from  8-sheet posters. While such
legislation has  not  been  enacted  by  Congress,  the  restrictions  currently
proposed,  if  enacted, may  have  a material  adverse  effect on  the Company's
results of operations.
 
    Amortization of billboards has also been adopted in varying forms in certain
jurisdictions. Amortization permits the billboard owner to operate its billboard
as a non-conforming use for a specified period of time until it has recouped its
investment, after which it must remove or otherwise conform its billboard to the
applicable regulations at  its own cost  without any compensation.  Amortization
and  other regulations requiring the  removal of billboards without compensation
have been subject to vigorous litigation  in state and federal courts and  cases
have  reached  differing  conclusions  as  to  the  constitutionality  of  these
regulations. To date, regulations in  the Company's markets have not  materially
adversely  affected its operations, except in the Jacksonville market, where the
Company has  been subject  to regulatory  efforts and  recently agreed  to  city
ordinances  to remove a number of faces. On March 22, 1995, following litigation
over an ordinance  and a municipal  charter amendment, Naegele  entered into  an
agreement  with the City  of Jacksonville to  remove 711 billboard  faces over a
twenty year period starting  January 1, 1995 and  ending December 31, 2014.  The
resolution specifies the following removal schedule:
 
<TABLE>
<CAPTION>
                                                                                             30-SHEET       8-SHEET
CALENDAR YEARS                                                                BULLETINS       POSTERS       POSTERS       TOTAL
- --------------------------------------------------------------------------  -------------  -------------  -----------     -----
<S>                                                                         <C>            <C>            <C>          <C>
1995-1998.................................................................           73            242           167          482
1999-2004.................................................................           23             87            --          110
2005-2014.................................................................           23             96            --          119
                                                                                    ---            ---           ---          ---
                                                                                    119            425           167          711
                                                                                    ---            ---           ---          ---
                                                                                    ---            ---           ---          ---
</TABLE>
 
    Under the agreement, Naegele and the City of Jacksonville have agreed on the
removal  of 445 pre-selected  faces, including 167 (100%)  of its 8-sheet faces.
Management of  the Company  has control  over the  selection and  removal of  an
additional  155 faces. The remaining 111 faces to be removed will be selected by
the Company from a  pool of faces  identified by the City.  While the number  of
signs  being taken down represents a large  percentage of Naegele's plant in the
Jacksonville market, the Company believes  that Jacksonville has been  overbuilt
for  a number  of years,  leading to  low occupancy  levels and  low advertising
rates. The removal of  a number of marginally  profitable boards is expected  to
put  upward pressure on rates. Additionally,  the removals are staggered over 20
years, with management having substantial input  on which signs are removed  and
some  rights of substitution and rebuilding of outdoor advertising structures in
the Jacksonville market.
 
                                       32
<PAGE>
    On February 1,  1991, Naegele entered  into a consent  judgment to settle  a
complaint  brought by the Minnesota  Attorney General under Minnesota anti-trust
laws pursuant to which Naegele and its successors are prohibited from purchasing
outdoor advertising  displays  in the  Minneapolis/St.  Paul market  from  other
operators  of outdoor advertising  displays until February  1, 2001. The consent
judgment also  prohibits the  Company from  enforcing certain  covenants not  to
compete  and  from entering  into property  leases  in excess  of 15  years. The
consent judgment does not  affect the Company's ability  to continue to  develop
and   build  new  advertising  displays  in  the  Minneapolis/St.  Paul  market.
Additionally,  the  Company  can  purchase   displays  from  brokers  or   other
non-operators.
 
    The  outdoor advertising industry is heavily  regulated and at various times
and in various  markets can  be expected  to be  subject to  varying degrees  of
regulatory   pressure   affecting   the  operation   of   advertising  displays.
Accordingly, although the Company's  experience to date  is that the  regulatory
environment has not adversely impacted the Company's business, other than in the
newly  acquired Jacksonville market, no assurance  can be given that existing or
future laws or regulations will not  materially adversely affect the Company  at
some time in the future.
 
OUTDOOR ADVERTISING PROPERTIES; OFFICE AND PRODUCTION FACILITIES
 
    OUTDOOR  ADVERTISING SITES.  The Company  owns or has permanent easements on
approximately 252  parcels of  real property  that serve  as the  sites for  its
outdoor  displays.  The  Company's  remaining  approximately  6,739  advertising
display sites are leased or licensed.
 
    The Company's leases are  for varying terms  ranging from month-to-month  or
year-to-year  to terms  of ten  years or  longer, and  many provide  for renewal
options. There is no significant concentration  of displays under any one  lease
or  subject to negotiation with  any one landlord. The  Company believes that an
important part of its management activity  is to manage its lease portfolio  and
negotiate suitable lease renewals and extensions.
 
    OFFICE  AND PRODUCTION  FACILITIES.   The Company's  principal executive and
administration offices are located in  Chicago, Illinois in a 6,956-square  foot
space leased by the Company. In addition, the Company has an office and complete
production  and maintenance facility in each of Addison, Illinois (40,000 square
feet); Milwaukee (18,367  square feet); Indianapolis  (23,648 square feet);  Des
Moines   (15,320  square  feet);  Minneapolis/St.  Paul  (82,547  square  feet);
Jacksonville (16,000 square  feet); and  Evansville (16,000 square  feet) and  a
sales,  real estate and administration office in Dallas (2,000 square feet). The
Indianapolis, Addison,  Milwaukee, Jacksonville  and Evansville  facilities  are
owned  and all other facilities are leased. The Company considers its facilities
to be well maintained  and adequate for its  current and reasonably  anticipated
future needs.
 
EMPLOYEES
 
    At  January 1, 1996, the Company  employed approximately 337 people, of whom
approximately 61 were primarily engaged in sales and marketing, 190 were engaged
in painting, bill posting and construction  and maintenance of displays and  the
balance  were employed in financial,  administrative and similar capacities. The
Milwaukee market has 14 employees who belong to a union and the  Minneapolis/St.
Paul  market has 28  employees who belong  to unions. The  Company considers its
relations with the unions and with its employees to be good.
 
                                       33
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The table below sets forth certain information with respect to the directors
and executive officers of the Company.
 
<TABLE>
<CAPTION>
                                                                                                       YEARS WITH
          NAME                 AGE                               POSITION                                COMPANY
- -------------------------      ---      -----------------------------------------------------------  ---------------
<S>                        <C>          <C>                                                          <C>
Daniel L. Simon*                   45   Chief Executive Officer, President and Director                        23
Brian T. Clingen                   36   Vice President, Chief Financial Officer and Director                    8
Paul G. Simon*                     43   Vice President, Secretary and General Counsel                           6
Michael J. Roche                   45   Director                                                                2
Michael B. Goldberg                49   Director                                                               --
Frank K. Bynum, Jr.**              33   Director                                                               --
</TABLE>
 
- ------------------------
 *  Daniel L. and Paul G. Simon are brothers.
 
**  To be elected director upon consummation of the Offering.
 
    DANIEL L. SIMON,  a founder and  a principal beneficial  stockholder of  the
Company,  has been the President of the  Company since 1989 and a director since
its formation. Mr. Simon has 23  years of experience in the outdoor  advertising
industry  and serves on the executive  and legislative committees of the Outdoor
Advertising Association of America.
 
    BRIAN T. CLINGEN has served as Vice President and Chief Financial Officer of
the Company since December 1987 and as a director since 1990. From 1983 to 1987,
Mr. Clingen  worked for  Elmore  Group ("Elmore"),  a diversified  property  and
service  company, and served as Chief Financial Officer of an Elmore subsidiary.
Mr. Clingen is a certified public accountant.
 
    PAUL G. SIMON  has been Vice  President and General  Counsel of the  Company
since 1989 and has served as Secretary of the Company since July 1991. Mr. Simon
was  in the private practice of law  in Illinois from 1978 to 1989, specializing
in commercial litigation, general corporate matters, real estate and mergers and
acquisitions. Mr. Simon represented the Company as outside counsel from 1981  to
1989.
 
    MICHAEL  J. ROCHE has been  National Marketing Manager (Licensed Businesses)
for Sears,  Roebuck and  Co. since  1985.  Prior thereto,  he was  an  Assistant
Marketing  Manager from 1984 to 1985 and a National Sales Promotion Manager from
1980 to 1984 for  Sears, Roebuck and Co.  Mr. Roche has been  a director of  the
Company since November 1993.
 
    MICHAEL  B. GOLDBERG has been a director of the Company since April 5, 1996.
Mr. Goldberg has been a Managing Director of Kelso & Company, L.P. since October
1991. Mr. Goldberg served as a Managing Director and jointly managed the  merger
and  acquisitions department  at The First  Boston Corporation from  1989 to May
1991. Mr.  Goldberg was  a partner  at the  law firm  of Skadden,  Arps,  Slate,
Meagher  & Flom from 1980 to 1989. Mr. Goldberg is a director of General Medical
Corporation, Hosiery  Corporation  of  America,  Inc.  and  United  Refrigerated
Services, Inc.
 
   
    FRANK  K. BYNUM, JR. will  be elected a director  of the Company immediately
upon consummation of the Offering. Mr. Bynum has been a Vice President of  Kelso
&  Company, L.P. since July 1991, and was  an Associate of Kelso & Company, L.P.
from October 1987 to July 1991. He is a director of Ellis Communications,  Inc.,
Hosiery Corporation of America, Inc., IXL Holdings, Inc. and United Refrigerated
Services, Inc.
    
 
    For  their services as directors, the members  of the Board of Directors who
are not employees of the  Company, UOI, or affiliates  of Kelso & Company,  L.P.
are  paid an  aggregate of  $10,000 annually.  All directors  are reimbursed for
reasonable  expenses  associated  with  their  attendance  at  meetings  of  the
respective Boards of Directors.
 
                                       34
<PAGE>
    The  Company will institute a classified Board of Directors immediately upon
consummation of this Offering. Upon the completion of their initial terms, which
vary from one to three years, all directors of the Company will hold office  for
three-year terms until the next annual meeting of stockholders of the Company or
until  their  successors are  duly elected  and  qualified. See  "Description of
Capital Stock -- Special Provisions of Certificate of Incorporation, Bylaws  and
Delaware  Law." Executive officers  of the Company  are elected by  the Board of
Directors on  an annual  basis  and serve  at the  discretion  of the  Board  of
Directors.
 
    On  December 23, 1992, Kelso & Companies, Inc., the general partner of Kelso
& Company, L.P., and its chief  executive officer, without admitting or  denying
the  findings contained therein, consented to an administrative order in respect
of an  inquiry by  the  Securities and  Exchange Commission  (the  "Commission")
relating to the 1990 acquisition of a portfolio company by an affiliate of Kelso
&  Companies,  Inc. The  order found  that the  tender offer  filing by  Kelso &
Companies, Inc. in connection with the acquisition did not comply fully with the
Commission's  tender  offer  reporting   requirements,  and  required  Kelso   &
Companies,   Inc.  and  its  chief  executive   officer  to  comply  with  these
requirements in the future.
 
   
    The Company has an agreement with Kelso & Company, L.P. that permits Kelso &
Company, L.P. upon the consummation of the Offering to nominate two persons  for
the  Board of Directors to  be voted upon by  the shareholders. Messrs. Goldberg
will be retained as a director and Messrs. Bynum will be elected to the Board of
Directors as a  result of such  agreement. The agreement  also provides that  at
least  one of  such nominees, if  elected to  the Board of  Directors, will also
serve on the Board's compensation committee. See "Certain Transactions."
    
 
OTHER SIGNIFICANT MANAGEMENT PERSONNEL
 
<TABLE>
<CAPTION>
                                                                                                     YEARS OF EXPERIENCE IN
                                                                                                       OUTDOOR ADVERTISING
         NAME                AGE                                POSITION                                    INDUSTRY
- -----------------------      ---      ------------------------------------------------------------  -------------------------
<S>                      <C>          <C>                                                           <C>
Bruce Davies                     37   General Manager -- Jacksonville                                               9
Leon Howell                      56   General Manager -- Evansville                                                35
Dennis O'Brien                   62   President -- 8-Sheet Division                                                35
Cynthia V. Ogle                  41   Regional Manager                                                             15
David L. Quas                    38   General Manager and Sales Manager -- Chicago                                 11
Gary Riley                       34   Market Manager -- Indianapolis                                               11
Jay Sauber                       36   General Manager and Sales Manager -- Milwaukee                               11
Mike Scheid                      39   National Sales Manager                                                       18
Roy Schroeder                    35   Market Manager -- Minneapolis                                                10
Teri Wood                        39   General Manager -- Des Moines                                                 9
David Zimmermann                 40   General Manager -- 8-Sheet Division                                          18
</TABLE>
 
    BRUCE DAVIES has  continued to  serve as  General Manager  of the  Company's
Jacksonville  operation since its acquisition in  early 1996. From 1992 to 1995,
he was employed by Naegele Outdoor (Youngstown, OH) as General Manager and Sales
Manager. For 5 years prior, Mr. Davies was employed by various outdoor companies
including Pony Panels (8-Sheets) and  Ackerley Outdoor (Airport Division),  both
in Albuquerque, NM.
 
    LEON  HOWELL  has  served as  General  Manager of  the  Company's Evansville
operation since its acquisition in 1991.  Mr. Howell has 35 years of  experience
in  the  outdoor  advertising industry,  including  15 years  in  the Evansville
market.  From  1961  to  1991,  Mr.  Howell  was  employed  by  Naegele  Outdoor
Advertising,  Inc. (and predecessor  companies) in Louisville,  Palm Springs and
Evansville in  various sales,  operations  and management  positions,  including
General Manager of the Evansville operation from 1986 to 1991.
 
    DENNIS  O'BRIEN has  served as the  President of the  8-Sheet Division since
1994. In  1987  he  founded Target  Media,  Inc.  which he  operated  until  its
acquisition  by the Company in 1994. From  1961 to 1987 Mr. O'Brien was employed
by various outdoor  companies including  Gannett, Media  Comm, 3M  and Foster  &
Kleiser.
 
                                       35
<PAGE>
    CYNTHIA  OGLE has served as Regional Manager  of the Company since 1995. Ms.
Ogle has 15 years of experience in  the outdoor advertising industry, all of  it
in  Indianapolis. From 1991 to 1996 she  served as General Manager. From 1987 to
1991, she served as  the Indianapolis Sales Manager  for Naegele, continuing  in
that  capacity  with  the Company  for  10  months after  it  acquired Naegele's
Indianapolis operations. From 1982  to 1986, Ms. Ogle  was an account  executive
for Naegele.
 
    DAVID  QUAS has served  as General Manager for  the Company's Chicago market
since 1993. From 1989 to his appointment to General Manager, he served as  Sales
Manager  for the  Chicago market.  Mr. Quas  has 11  years of  experience in the
outdoor advertising business,  all of  it in the  Chicago market.  From 1985  to
1989, he served as an account executive for 3M National Advertising.
 
    GARY  RILEY  has served  as Market  Manager  for the  Company's Indianapolis
market since 1995.  Prior to  his appointment to  Market Manager,  he served  as
Sales  Manager in Indianapolis since 1991. From  1985 to 1991, he was an account
executive in Indianapolis for  Naegele and continued in  that capacity with  the
Company after it acquired Naegele's Indianapolis operations.
 
    JAY  SAUBER  has  served  as  General  Manager  of  the  Company's Milwaukee
operations since 1991. From  1989 to 1991,  he served as  Sales Manager for  the
Milwaukee  market. Mr.  Sauber founded Action  Outdoor, Inc.,  a Chicago outdoor
advertising company  acquired by  the Company  in 1988.  From 1985  to 1987,  he
served  as  an account  executive  for 3M  National  Advertising in  the Chicago
market.
 
    MIKE SCHEID  has  served  as  National Sales  Manager  since  the  Company's
acquisition  of Image Media, Inc. in 1996. In 1988, he founded Image Media, Inc.
which he operated  until the  acquisition. For 10  years prior,  Mr. Scheid  was
employed  by Patrick  Media/Foster & Kleiser  in various sales,  real estate and
management positions, including National Sales.
 
    ROY SCHROEDER has  served as  Market Manager for  the Company's  Minneapolis
market  since its acquisition in early 1996.  Mr. Schroeder has over 10 years of
experience in the outdoor advertising industry,  all of it in Minneapolis.  From
1989  to  1996 he  served  as General  Sales  Manager for  Naegele's Minneapolis
operations. From  1986 to  1989,  Mr. Schroeder  was  an account  executive  for
Naegele.
 
    TERI  WOOD has served as General Manager for the Company's Des Moines market
since 1996. Prior to  her appointment to General  Manager, she served as  Market
Manager  since  1993. From  1991 to  1993, she  served as  the Des  Moines Sales
Manager for  Naegele, continuing  in that  capacity with  the Company  after  it
acquired Naegele's Des Moines operation. From 1987 to 1991, Ms. Wood was account
executive  with Naegele. Prior to  her employment with Naegele,  Ms. Wood was an
outdoor media buyer and a client of Naegele.
 
    DAVID ZIMMERMANN has served as General Manager of the 8-Sheet Division since
1995. From 1990 to 1996 he served as the Company's National Sales Manager.  From
1985  to 1990,  Mr. Zimmermann  was employed  by Gateway  Outdoor Advertising in
Chicago as Sales  Manager from 1985  to 1987, Vice  President of National  Sales
from  1987 to 1990, and Vice President and General Manager of the Chicago market
from 1989  to 1990.  From 1977  to 1985,  Mr. Zimmermann  was employed  by  Asch
Advertising,  as an outdoor media  buyer, and by Brown-Forman,  as a planner and
buyer of outdoor advertising.
 
                                       36
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following   table  sets   forth  certain   information  regarding   the
compensation  paid during 1993,  1994 and 1995 to  the Company's Chief Executive
Officer and each  other executive officer  whose total annual  salary and  bonus
that year exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     ANNUAL COMPENSATION
                                                             -----------------------------------      ALL OTHER
NAME AND PRINCIPAL POSITION                                    YEAR       SALARY        BONUS      COMPENSATION (2)
- -----------------------------------------------------------  ---------  -----------  -----------  ------------------
<S>                                                          <C>        <C>          <C>          <C>
Daniel L. Simon (1)........................................       1995  $   244,379  $         0      $    1,000
 President and                                                    1994      249,250            0             500
 Chief Executive Officer                                          1993      187,439            0               0
Brian T. Clingen (1).......................................       1995  $   145,128  $         0      $    1,000
 Chief Financial                                                  1994      145,852            0             500
 Officer and Vice                                                 1993      122,742            0               0
 President
Paul G. Simon (1)..........................................       1995  $   158,176  $         0      $    1,000
 Vice President, Secretary and                                    1994      158,968            0             500
 General Counsel                                                  1993      167,125            0               0
</TABLE>
 
- ------------------------
(1) Does  not include value  of warrants granted  in April 1996  pursuant to the
    1996 Warrant Plan to Daniel L. Simon, Brian T. Clingen and Paul G. Simon.
 
(2) Represents contributions  made  by  the  Company  on  behalf  of  the  named
    executive officers to a 401(k) plan.
 
    The  Company currently maintains two life insurance policies covering Daniel
L. Simon,  each  in  the  amount  of $2.5  million.  The  Company  is  the  sole
beneficiary  under each  policy. Pursuant  to a  buy-sell agreement  between the
Company and Mr. Simon, the Company has agreed  to use up to $3.5 million of  the
proceeds  from these  policies to  purchase a portion  of Mr.  Simon's shares of
Common Stock of the Company from his estate.
 
THE 1996 WARRANT PLAN
 
   
    The 1996 Warrant Plan (the "1996 Warrant Plan") was adopted by the Board  of
Directors  of the Company in April 1996 in order to advance the interests of the
Company by  affording certain  key executives  and employees  an opportunity  to
acquire  a proprietary interest  in the Company and  thus to stimulate increased
personal interest  in such  persons in  the  success and  future growth  of  the
Company.  Upon  consummation of  the Offering,  the 1996  Warrant Plan  shall be
administered by the Compensation Committee of the Company. Pursuant to the  1996
Warrant  Plan, Daniel  L. Simon  and Brian T.  Clingen were  awarded warrants in
April 1996 which have been divided  into three series (the "Series I  Warrants,"
the  "Series II Warrants"  and the "Series III  Warrants," and collectively, the
"Warrants"). In July  1996, the 1996  Warrant Plan was  amended to, among  other
things  (i) adjust the warrant exercise price for the Series II Warrants and the
Series III Warrants from $5.00  per share (as adjusted to  reflect the 16 for  1
stock  split) to  (X) in the  case of the  Series II Warrants,  the closing sale
price of a share of Common Stock as reported on the Nasdaq (the "Closing Price")
for the  day  immediately preceding  any  such exercise  minus  $.01,  PROVIDED,
HOWEVER,  that if  at any  time the  average of  the Closing  Prices for  any 30
consecutive trading days  is equal  to or greater  than $16.25  AND the  Closing
Price  for the last day of such thirty day trading period is equal to or greater
than $16.25, then the warrant exercise price shall thereafter be $5.00, and  (Y)
in  the  case  of  the  Series  III Warrants,  the  Closing  Price  for  the day
immediately preceding any such exercise  minus $.01, PROVIDED, HOWEVER, that  if
at any time the average of the Closing Price for any 30 consecutive trading days
is  equal to or greater than  $20.00 AND the Closing Prices  for the last day of
such thirty day  trading period is  equal to  or greater than  $20.00, then  the
warrant  exercise price shall thereafter  be $5.00; and (ii)  make each class of
Warrants fully exercisable following consummation of the
    
 
                                       37
<PAGE>
   
Offering. Upon consummation of the Offering, the Series I Warrants will be fully
exercisable at a warrant exercise price of $5.00 per share. The Warrants may not
be sold, assigned, transferred, exchanged or otherwise disposed of except  under
certain  limited  circumstances including  by will  or the  laws of  descent and
distribution. The Company  consented to  an assignment  by Daniel  L. Simon  and
Brian  T. Clingen  to Paul  G. Simon of  123,536 Series  I Warrants.  A total of
2,470,608 shares of Common Stock have been reserved for issuance pursuant to the
Warrants issued under the 1996 Warrant  Plan. Upon consummation of the  Offering
and  the transaction contemplated in connection  therewith, Daniel L. Simon will
hold 595,000 Series I  Warrants, 700,000 Series II  Warrants and 700,000  Series
III  Warrants; Brian  T. Clingen  will hold  105,006 Series  I Warrants, 123,536
Series II Warrants and 123,536  Series I Warrants; and  Paul G. Simon will  hold
123,530  Series  I  Warrants. The  Company  will recognize  a  one-time non-cash
compensation charge of approximately $9 million in the quarter to be ended  June
30, 1996 relating to the issuance of the Warrants under the 1996 Warrant Plan.
    
 
AUDIT COMMITTEE; COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Upon  consummation  of  the  Offering  contemplated  hereby,  the  Board  of
Directors shall form an Audit Committee which will be responsible for  reviewing
the Company's accounting controls and recommending to the Board of Directors the
engagement  of the Company's outside auditors. Upon consummation of the Offering
contemplated hereby,  the members  of  the Company's  Audit Committee  shall  be
Daniel L. Simon, Michael J. Roche and Frank K. Bynum.
 
   
    The  Company  did  not  have  a  compensation  committee  in  1995. Instead,
compensation decisions  were made  by the  Board of  Directors of  the  Company.
Daniel  L. Simon,  Lawrence J. Simon,  (brother of  Daniel L. Simon  and Paul G.
Simon) and Brian T. Clingen served as a members of the Board of Directors of the
Company and as executive officers of the Company during 1995. Lawrence J.  Simon
resigned  as an officer and  director of the Company  in October, 1995. No other
individual who was a director of the Company during 1995 was also an officer  or
employee  of  the  Company  during  1995.  Upon  consummation  of  the  Offering
contemplated hereby, the Board of Directors shall form a Compensation  Committee
which  will be responsible  for reviewing and  approving the amount  and type of
consideration to be  paid to senior  management and for  administering the  1996
Warrant  Plan. See "Management  -- The 1996 Warrant  Plan." Upon consummation of
the Offering  contemplated hereby,  the members  of the  Company's  Compensation
Committee  shall be Daniel L.  Simon, Brian T. Clingen  and Michael B. Goldberg.
The Company has agreed that a KIA V  (as defined below) designee will be on  the
Compensation  Committee so  long as  there is  such a  designee on  the Board of
Directors.
    
 
                              CERTAIN TRANSACTIONS
 
    On April 5, 1996, the Company issued to Kelso Investment Associates V,  L.P.
("KIA  V") and Kelso Equity  Partners V, L.P. ("KEP  V") and certain individuals
designated by Kelso &  Company, L.P. (the "Kelso  Designees") 186,500 shares  of
Class  B Common Stock and 188,500 shares of Class C Common Stock in exchange for
$30,000,000. As an inducement  to KIA V's  and KEP V's purchase  of the Class  B
Common  Stock and  Class C Common  Stock, Daniel  L. Simon and  Brian T. Clingen
agreed to  assume,  pro  rata, the  dilution  to  the holders  of  Common  Stock
following the exercise of the option held by William H. Smith described below in
"Description  of Capital Stock." At such time,  the Company also agreed to pay a
one-time fee of  $1,250,000 in cash  and an annual  fee of $150,000  to Kelso  &
Company,  L.P., an  affiliate of KIA  V and  KEP V, for  consulting and advisory
services to the Company. Messrs. Goldberg  and Bynum, directors of the  Company,
are  Managing Director  and Vice  President, respectively,  of Kelso  & Company,
L.P., limited partners of the general partner  of KIA V and limited partners  of
KEP V.
 
   
    In  July 1996,  the Company entered  into agreements  with KIA V,  KEP V and
certain individual shareholders relating to certain  rights of KIA V, KEP V  and
certain  individual shareholders as holders of Class  B Common Stock and Class C
Common Stock  of  the Company.  Pursuant  to  such agreements,  subject  to  and
conditioned  upon the closing of the  Offering, the Company agreed to reclassify
the shares of  Class B Common  Stock and Class  C Common Stock  into a total  of
6,000,000  shares of Common Stock, a portion of which shares are included in the
Offering. See "Principal and Selling Shareholders."
    
 
                                       38
<PAGE>
   
Pursuant to such agreements, the annual consulting and advisory fee of  $150,000
payable  to Kelso  & Company,  L.P. was terminated  but Kelso  & Company, L.P.'s
reimbursement of  expenses and  indemnification rights  in connection  therewith
remained  in  effect. In  connection with  the Offering,  Kelso &  Company, L.P.
received  a  one-time  fee  of  $650,000.  In  addition,  as  a  result  of  the
reclassification, KIA V, KEP V and certain individual shareholders will have the
same  rights as holders  of Common Stock and  will no longer  be entitled to the
rights granted to the holders of Class  B Common Stock and Class C Common  Stock
under  the Second Amended and Restated  Certificate of Incorporation and Amended
and Restated By-laws of the Company including the right to (i) elect a  majority
of  the Board of  Directors of the Company  subsequent to a sale  of the Class C
Common Stock to certain purchasers, (ii)  appoint, remove and replace the  chief
executive  officer of  the Company  subsequent to  certain financial  events and
(iii) approve or disapprove of the  enactment of certain material events by  the
Company.  The reclassification of Class B Common  Stock and Class C Common Stock
will occur  prior  to  the closing  of  the  Offering. In  connection  with  the
reclassification,  KIA V, KEP V and certain individual shareholders were granted
four demand registration rights, were granted "piggy-back" registration  rights,
and  KIA V was granted the right to  nominate two persons for seats on the Board
of Directors to be voted upon by  the stockholders, with one of such  directors,
if  elected, to  be a  member of  the Compensation  Committee. Pursuant  to such
agreements, Daniel L. Simon,  Brian T. Clingen and  Paul G. Simon were  provided
with four demand registration rights and "piggy-back" registration rights.
    
 
    As  a component of  its growth strategy,  in July 1995,  the company entered
into a consulting  agreement with  Urban Development,  L.L.C. ("Urban")  whereby
Urban  shall consult with, and  develop new sign locations  in the Milwaukee and
Chicago markets for, the Company. Urban agreed to provide consulting services to
the Company over a period of 10  years in consideration of $1,400,000 which  was
paid  on such date. The managing member of  Urban is Lawrence J. Simon, a former
officer and director of the Company and the brother of Daniel L. Simon and  Paul
G.  Simon.  Lawrence J.  Simon  resigned as  a  director and  an  executive vice
president of the Company on October 4, 1995.
 
    In April 1996, the Company acquired  four painted bulletin faces in  Chicago
from  Paramount Outdoor,  Inc. ("Paramount")  in an  asset purchase transaction.
Messrs. Quas and Sauber are  the owners of Paramount.  In exchange for the  four
painted  bulletin faces, the Company agreed to  pay $500,000 in cash at the time
of purchase, $1,400 monthly  for the next 24  months and an additional  $168,000
payable  two  years  after  such purchase  date,  provided,  the  gross revenues
received by the Company from the  purchased assets equal or exceed $333,600.  In
1993,  Paramount had  purchased the Chicago  sites (including  the lease rights,
permits and structures) from a joint venture between the Company and HMS,  Inc.,
an  unaffiliated entity,  for $100,000,  which the  Company believes represented
market price.
 
   
    All of  the transactions  described  above were  approved by  the  Company's
independent  outside director. The Company will  not engage in transactions with
its affiliates in the future unless the terms of such transactions are  approved
by  a  majority  of its  independent  outside  directors. In  addition,  the UOI
Indenture and Secured Note Indenture impose limitations on the Company's ability
to engage  in such  transactions.  See "Description  of Indebtedness  and  Other
Commitments."
    
 
                                       39
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
    The  table below sets forth the  number and percentage of outstanding shares
of Common Stock  that will be  beneficially owned  by (i) each  director of  the
Company,  (ii) each executive officer  identified under "Management -- Executive
Compensation," (iii) all directors  and executive officers of  the Company as  a
group, (iv) each person known by the Company to own beneficially more than 5% of
the  Common Stock and  (v) Selling Stockholders. The  Company believes that each
individual or entity named has sole investment and voting power with respect  to
shares  of  Common Stock  indicated  as beneficially  owned  by them,  except as
otherwise noted.
 
   
<TABLE>
<CAPTION>
                                                  BENEFICIAL OWNERSHIP OF                     BENEFICIAL OWNERSHIP OF
                                                 COMMON STOCK PRIOR TO THE                    COMMON STOCK AFTER THE
                                                         OFFERING                                    OFFERING
                                               -----------------------------    SHARES     -----------------------------
                                                  NUMBER OF      PERCENT OF      BEING        NUMBER OF      PERCENT OF
NAME OF BENEFICIAL OWNER                           SHARES          CLASS        OFFERED        SHARES          CLASS
- ---------------------------------------------  ---------------  ------------  -----------  ---------------  ------------
<S>                                            <C>              <C>           <C>          <C>              <C>
Daniel L. Simon .............................     7,000,000(1)        53.8%            --     9,470,608(2)        49.4%(2)
 321 North Clark Street
 Chicago, Illinois 60610
Brian T. Clingen ............................            --(3)          --             --            --(4)          --
 321 North Clark Street
 Chicago, Illinois 60610
Paul G. Simon ...............................            --             --             --            --(5)          --
 321 North Clark Street
 Chicago, Illinois 60610
Michael J. Roche ............................            --             --             --            --             --
 333 Beverly Road, E5-312A
 Hoffman Estates, Illinois 60179
Michael B. Goldberg (6) .....................            --             --             --            --             --
 Director
 Kelso & Company
 320 Park Avenue, 24th Floor
 New York, New York 10022
Frank K. Bynum, Jr. (6) .....................            --             --             --            --             --
 Director
 Kelso & Company
 320 Park Avenue, 24th Floor
 New York, New York 10022
Kelso Investment Associates V, L.P. (7)(8)...     5,579,840           42.9      2,481,169     3,098,671           18.6
Kelso Equity Partners V, L.P. (7)(8).........       326,160            2.5         18,831       307,329            1.8
Joseph S. Schuchert (7)(9)...................     5,906,000           45.4      2,500,000     3,406,000           20.4
Frank T. Nickell (7)(9)......................     5,906,000           45.4      2,500,000     3,406,000           20.4
George E. Matelich (7)(9)....................     5,906,000           45.4      2,500,000     3,406,000           20.4
Thomas R. Wall, IV (7)(9)....................     5,906,000           45.4      2,500,000     3,406,000           20.4
All directors and executive officers as a
 group (6 persons) ..........................     7,000,000           53.8             --     9,470,608           49.4
</TABLE>
    
 
- ------------------------------
 
   
(1) Daniel L.  Simon's beneficial  ownership includes 5,800,000  shares that  he
    owns  directly and 1,200,000 shares over which he has voting rights pursuant
    to voting trust agreements with Brian T. Clingen, Lawrence J. Simon, William
    H. Smith and Paul G. Simon.
    
 
   
(2) Daniel L.  Simon's beneficial  ownership includes 5,800,000  shares that  he
    owns  directly, 1,995,000  shares issuable to  him upon  exercise of certain
    Warrants exercisable  upon consummation  of the  Offering, 1,200,000  shares
    over which he has voting control pursuant to certain voting trust agreements
    and  475,608 shares  issuable to  Brian T.  Clingen and  Paul G.  Simon upon
    exercise of certain Warrants exercisable  upon consummation of the  Offering
    over  which Daniel  L. Simon has  voting control pursuant  to certain voting
    trust agreements.
    
 
                                       40
<PAGE>
(3) Brian T. Clingen  owns 1,177,860 shares which  represent 9.1% of the  Common
    Stock,  the voting  rights of  which have  been granted  to Daniel  L. Simon
    pursuant to a voting trust agreement.
 
   
(4) Brian T. Clingen  owns 1,177,860 shares and  352,078 shares issuable to  him
    upon  exercise  of certain  Warrants  exercisable upon  consummation  of the
    Offering which represent  9.1% of  the Common  Stock, the  voting rights  of
    which  have  been granted  to Daniel  L.  Simon pursuant  to a  voting trust
    agreement.
    
 
(5) Paul G. Simon owns 123,530 shares  issuable to him upon exercise of  certain
    Warrants  exercisable upon consummation of the Offering which represent less
    than 1% of the Common Stock, the voting rights of which have been granted to
    Daniel L. Simon pursuant to a voting trust agreement.
 
   
(6) Excludes certain shares to be  distributed to Messrs. Goldberg and Bynum  in
    lieu  of  cash in  conjunction  with the  Offering  (see note  (8)). Messrs.
    Goldberg and Bynum may be deemed to share beneficial ownership of shares  of
    Common  Stock owned of record by KIA V  by virtue of their status as limited
    partners of the general partner  of KIA V and as  limited partners of KEP  V
    Messrs. Goldberg and Bynum disclaim beneficial ownership of such securities.
    Mr.  Goldberg is a director of the Company  and Mr. Bynum will be a director
    of the Company upon consummation of the Offering.
    
 
(7) The business address  for such person(s)  is c/o Kelso  & Company, 320  Park
    Avenue, 24th Floor, New York, New York 10022.
 
   
(8)  Total  beneficial ownership  of Common  Stock  after the  Offering reflects
    shares proposed to be sold  in the Offering and  does not reflect        and
         additional shares expected to be distributed to certain partners of KIA
    V  and KEP V, respectively, including Messrs. Goldberg and Bynum, in lieu of
    cash in conjunction with  the Offering. The allocation  of the shares to  be
    sold  in  the  Offering as  between  KIA V  and  KEP  V may  be  adjusted in
    connection with such distribution. Any such reallocation will not result  in
    any  change in the  aggregate number of shares  to be sold  by, or the total
    post-offering beneficial  ownership  of, KIA  V  and  KEP V,  and  any  such
    reallocation  is not expected to be material. KIA  V and KEP V, due to their
    common control, could be deemed to beneficially own each others shares,  but
    each disclaims such beneficial ownership.
    
 
(9)  Messrs.  Schuchert,  Nickell, Matelich  and  Wall  may be  deemed  to share
    beneficial ownership of shares of Common Stock owned of record by KIA V  and
    KEP  V, by virtue of their status as general partners of the general partner
    of KIA  V and  as general  partners of  KEP V.  Messrs. Schuchert,  Nickell,
    Matelich  and  Wall  share  investment  and  voting  power  with  respect to
    securities owned by KIA  V and KEP V,  but disclaim beneficial ownership  of
    such securities.
 
                                       41
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
   
    Upon  consummation of the  Offering, the Company's  authorized capital stock
shall consist of 75,000,000  shares of Common Stock,  $.01 par value per  share,
and  10,000,000  shares  of  preferred  stock, $.01  par  value  per  share (the
"Preferred Stock").  The following  summary of  the Company's  capital stock  is
qualified  in  its entirety  by  reference to  the  Company's Third  Amended and
Restated Certificate of Incorporation  (the "Certificate of Incorporation")  and
Second  Amended and Restated Bylaws (the "Bylaws"), each of which is filed as an
exhibit to the registration statement of which this Prospectus is a part.
    
 
COMMON STOCK
 
   
    Upon consummation of the Offering, the  Company will be authorized to  issue
75,000,000  shares of  Common Stock,  $.01 par  value per  share. Following this
Offering, 16,700,000  shares of  Common  Stock will  be issued  and  outstanding
(assuming  no  exercise of  the  over-allotment option  and  excluding 3,470,608
shares  of  Common  Stock   issuable  upon  the   exercise  of  warrants.)   See
"Capitalization."
    
 
    Holders of Common Stock are entitled to one vote per share on all matters on
which  the holders  of Common  Stock are  entitled to  vote. Because  holders of
Common Stock  do  not  have cumulative  voting  rights  and the  Company  has  a
classified Board of Directors, the holders of a majority of the shares of Common
Stock  voting for the election of directors can  elect all of the members of the
Board of Directors standing for election  at any particular meeting. The  Common
Stock  is not redeemable and has no  conversion or preemptive rights. All of the
outstanding shares of Common Stock  are, and all of  the shares of Common  Stock
sold  in  this  Offering will  be,  when issued  and  paid for,  fully  paid and
nonassessable. In the event  of the liquidation or  dissolution of the  Company,
the  holders  of Common  Stock are  entitled to  share  pro rata  in any  of the
corporate assets  available  for  distribution  to them.  The  Company  may  pay
dividends  if, when and as declared by the Board of Directors from funds legally
available therefor, subject to  the restrictions set forth  in the Secured  Note
Indenture  (as defined in "Description of  Indebtedness and Other Commitments --
The Secured  Notes"),  the Revolving  Credit  Facility, the  Acquisition  Credit
Facility and the UOI Indenture. See "Dividend Policy."
 
PREFERRED STOCK
 
    The  Preferred  Stock  may be  issued  from time  to  time by  the  Board of
Directors as shares of one or more classes or series. Subject to the  provisions
of the Certificate of Incorporation and limitations prescribed by law, the Board
of  Directors is expressly authorized to  adopt resolutions to issue the shares,
to fix the number of shares and to change the number of shares constituting  any
series,   and  to  provide  for  or  change  the  voting  powers,  designations,
preferences and  relative,  participating,  optional or  other  special  rights,
qualifications,  limitations or restrictions  thereof, including dividend rights
(including  whether  dividends  are   cumulative),  dividend  rates,  terms   of
redemption  (including sinking  fund provisions),  redemption prices, conversion
rights and  liquidation preferences  of  the shares  constituting any  class  or
series  of the Preferred Stock, in each  case without any further action or vote
by the stockholders. The  Company has no current  plans to issue any  additional
shares of Preferred Stock of any class or series.
 
    One  of the  effects of  undesignated Preferred Stock  may be  to enable the
Board of  Directors to  render more  difficult or  to discourage  an attempt  to
obtain  control of the Company by means of a tender offer, proxy contest, merger
or otherwise, and thereby to protect the continuity of the Company's management.
The issuance  of  shares  of  the  Preferred Stock  pursuant  to  the  Board  of
Directors'  authority described  above may  adversely affect  the rights  of the
holders of Common Stock. For example, Preferred Stock issued by the Company  may
rank  prior to the Common Stock as to dividend rights, liquidation preference or
both, may have full or limited voting rights and may be convertible into  shares
of  Common Stock.  Accordingly, the  issuance of  shares of  Preferred Stock may
discourage bids  for the  Common Stock  or may  otherwise adversely  affect  the
market price of the Common Stock.
 
THE NOTEHOLDER WARRANTS
 
    GENERAL.    In connection  with  the Company's  sale  of the  Secured Notes,
certain warrants (the "Noteholder Warrants")  were issued pursuant to a  Warrant
Agreement,  dated as  of June  30, 1994, between  the Company  and United States
Trust   Company   of    New   York,   as    warrant   agent.   The    Noteholder
 
                                       42
<PAGE>
   
Warrants  expire on  July 1, 2004.  The Noteholder Warrants  entitle the holders
thereof to purchase, at an exercise price of $.000625 per share, an aggregate of
1,000,000 shares of Common Stock (the "Warrant Shares").
    
 
    EXERCISE OF NOTEHOLDER  WARRANTS.   Upon consummation of  the Offering,  the
Noteholder Warrants will be exercisable.
 
    CASH DIVIDENDS.  If the Company pays any cash dividend on, or any other cash
distribution in respect of, its Common Stock, it shall pay each Warrantholder an
amount  in cash equal  to the amount  such Warrantholder would  have received if
such Warrantholder had  been the record  holder of the  Warrant Shares  issuable
upon  exercise of  his warrants  immediately prior to  the record  date for such
dividend or distribution.
 
    ANTI-DILUTION ADJUSTMENTS.    The number  of  Warrant Shares  issuable  upon
exercise of a Noteholder Warrant will be adjusted upon the occurrence of certain
events,  including, without limitation (i) the payment  of a dividend on, or the
making of any distribution  in respect of,  Common Stock of  the Company in  (a)
shares  of the  Company's capital stock  (including Common  Stock), (b) options,
warrants or rights to purchase,  or securities convertible into or  exchangeable
or exercisable for, shares of Common Stock or other securities of the Company or
any other person, or (c) certain evidences of indebtedness of the Company or any
assets  of  the Company  or  (ii) the  issuance  of Common  Stock  or securities
convertible into or exercisable or exchangeable for shares of Common Stock at  a
price below fair market value. An adjustment will also be made in the event of a
combination,  subdivision or  reclassification of the  Common Stock. Adjustments
will be made whenever and as often as any specified event requires an adjustment
to occur.
 
THE 1996 WARRANT PLAN
 
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future growth of the Company. Upon  consummation
of the Offering, the 1996 Warrant Plan shall be administered by the Compensation
Committee  of  the Company.  For a  description  of the  1996 Warrant  Plan, see
"Management -- The 1996 Warrant Plan."
 
CERTAIN OUTSTANDING RIGHTS
 
    On November  18, 1993,  the Company  entered into  the Capital  Appreciation
Right  Agreement with Connecticut General Life Insurance Company, Cigna Property
and Casualty  Insurance Company,  Life Insurance  Company of  North America  and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited  capital  appreciation rights  in the  capital stock  of the  Company in
exchange for a  waiver of  the prepayment penalty  in connection  with the  1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale  of all or substantially all of the issued and outstanding shares of common
stock or assets of the Company, (iii) the merger or consolidation of the Company
or UOI, subject  to certain  exceptions or (iv)  an initial  public offering  of
common  stock of the Company  or UOI prior to June  30, 1996. The maximum amount
payable pursuant to the agreement is $3.8 million and is required to be paid  no
later  than one year following the  triggering event. The agreement expires June
30, 1998.
 
    On November 18, 1993, the Company entered into the Option Exchange Agreement
with UOI and William H. Smith ("WHS"), pursuant to which the Company granted  to
WHS  an option to purchase 0.52% of  the issued and outstanding capital stock of
the Company at a purchase  price of $130,000. The  option is exercisable by  WHS
upon the Company entering into a definitive agreement to issue shares of capital
stock  through an underwritten  public offering. Subsequent  to the execution of
the Underwriting Agreement, the Company expects WHS shall exercise his option in
full and receive 67,600  shares of Common  Stock of the  Company. The shares  of
Common Stock to be purchased by WHS are to be contributed by Daniel L. Simon and
Brian T. Clingen.
 
                                       43
<PAGE>
    In  July 1995, Daniel L.  Simon and Brian T.  Clingen entered into a Capital
Appreciation Plan with Lawrence J. Simon pursuant to which Lawrence J. Simon was
granted an  option to  purchase one  percent (1%)  of the  common stock  of  the
Company owned by Daniel L. Simon and Brian T. Clingen for a purchase price equal
to  $165,000. The option is exercisable upon  receipt of notice that the Company
has  finalized  arrangements  for  a  public  offering  of  its  capital  stock.
Subsequent  to the execution of the  Underwriting Agreement, the Company expects
Lawrence J. Simon shall exercise his  option in full and purchase 70,000  shares
of Common Stock.
 
SPECIAL PROVISIONS OF THE CERTIFICATE OF INCORPORATION, BYLAWS AND DELAWARE LAW
 
    Certain provisions of the Certificate of Incorporation and Bylaws as well as
certain provisions of Delaware law may be deemed to have an anti-takeover effect
or  may  delay, defer  or  prevent a  tender offer  or  takeover attempt  that a
stockholder might consider in such stockholder's best interest, including  those
attempts  that might result  in a premium  over the market  price for the shares
held by a stockholder.
 
    The Certificate of Incorporation  provides that no  director of the  Company
shall  be  personally liable  to the  Company or  its stockholders  for monetary
damages for breach  of duty  as a  director, except  for liability  (i) for  any
breach  of the director's  duty of loyalty  to the Company  or its stockholders,
(ii) for  acts  or omissions  not  in good  faith  or that  involve  intentional
misconduct  or a knowing violation of law,  (iii) pursuant to Section 174 of the
Delaware General Corporation  Law or  (iv) for  any transaction  from which  the
director derived an improper personal benefit. The effect of these provisions is
to   eliminate  the  rights  of  the   Company  and  its  stockholders  (through
stockholders' derivative suits  on behalf  of the Company)  to recover  monetary
damages against a director for breach of fiduciary duty as a director (including
breaches  resulting from grossly  negligent behavior), except  in the situations
described above.
 
    The Bylaws  provide  that  the  Company will  indemnify  its  directors  and
officers  to the fullest  extent permissible under  Delaware General Corporation
Law. These  indemnification provisions  require the  Company to  indemnify  such
persons  against  certain  liabilities and  expenses  to which  they  may become
subject by reason of their service as a director or officer of the Company.  The
provisions  also  set forth  certain  procedures, including  the  advancement of
expenses, that apply in the event of a claim for indemnification.
 
    DELAWARE ANTI-TAKEOVER LAW.  Section 203 of the Delaware General Corporation
Law ("Section  203")  generally  provides  that  a  person  who,  together  with
affiliates  and associates owns, or  within three years did  own, 15% or more of
the outstanding voting stock of a corporation (an "Interested Stockholder")  but
less than 85% of such stock may not engage in certain business combinations with
the  corporation for a period of three years  after the date on which the person
became  an  Interested  Stockholder   unless  (i)  prior   to  such  date,   the
corporation's board of directors approved either the business combination or the
transaction  in which the  stockholder became an  Interested Stockholder or (ii)
subsequent  to  such  date,  the   business  combination  is  approved  by   the
corporation's  board of directors and authorized at a stockholders' meeting by a
vote of at least  two-thirds of the corporation's  outstanding voting stock  not
owned  by the  Interested Stockholder.  Section 203  defines the  term "business
combination" to encompass a  wide variety of transactions  with or caused by  an
Interested  Stockholder, including mergers, asset  sales, and other transactions
in which the Interested Stockholder receives or could receive a benefit on other
than a pro rata basis with other stockholders.
 
    The provisions of Section 203, coupled  with the Board's authority to  issue
Preferred Stock without further stockholder action, could delay or frustrate the
removal  of  incumbent directors  or a  change  in control  of the  Company. The
provisions also could discourage,  impede or prevent a  merger, tender offer  or
proxy  contest,  even if  such  event would  be  favorable to  the  interests of
stockholders. The  Company's  stockholders,  by adopting  an  amendment  to  the
Certificate  of Incorporation, may elect not to be governed by Section 203 which
election  would  be  effective  12  months  after  such  adoption.  Neither  the
Certificate  of  Incorporation  nor  the Bylaws  exclude  the  Company  from the
restrictions imposed by Section 203.
 
                                       44
<PAGE>
    CLASSIFIED  BOARD OF DIRECTORS.  The Certificate of Incorporation classifies
the Board  of Directors  into three  classes. The  first class  consists of  one
director  whose initial term expires  in 1997. The second  class consists of two
directors whose initial term  expires in 1998. The  third class consists of  two
directors whose initial term expires in 1999. At each annual meeting, the number
of directors equal to the number of directors in the class whose terms expire at
the  time  of such  meeting  shall be  elected to  hold  office until  the third
succeeding annual meeting. As a result  of this classification of directors,  no
shareholder  or group of shareholders  would be able to  elect a majority of the
Board of  Directors at  any single  meeting for  the election  of directors.  In
addition,  the  Delaware  General Corporation  Law  prohibits the  removal  of a
director of a  classified board  without cause.  This could  discourage a  proxy
contest for control of the Board of Directors.
 
    NOTICE  PROVISIONS.   The Bylaws  provide that  only business  or proposals,
including director nominations,  properly brought  before an  annual meeting  of
shareholders  may be conducted at such meeting.  In order to bring business or a
proposal before an annual meeting, a shareholder is required to provide  written
notice  to  the Company  at  least 45  days prior  to  the annual  meeting which
describes the business or proposal to be brought before the annual meeting,  the
name and address of the stockholder proposing the business, the class and number
of  shares of stock held  by such stockholder, and  any material interest of the
stockholder in the business to be  brought before the meeting. These  procedures
may  operate to limit the  ability of stockholders to  bring business before the
annual  meeting,  including  with  respect  to  the  nominee  of  directors   or
considering  any transaction  that could  result in a  change of  control of the
Company.
 
TRANSFER AGENT
 
    The Company's transfer agent and registrar  for the Common Stock is  LaSalle
National Trust, N.A.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Prior to this Offering, there has been no public market for the Common Stock
of  the Company. No prediction can be made as to the effect, if any, that market
sales of shares of Common  Stock or the availability  of shares of Common  Stock
for  sale  will  have  on  the  market  price  prevailing  from  time  to  time.
Nevertheless, sales of substantial amounts of Common Stock of the Company in the
public market  after  the restrictions  described  below lapse  could  adversely
affect  the prevailing market price  of the Common Stock  and the ability of the
Company to raise equity capital in the future.
 
   
    Upon  completion  of  this  Offering,  the  Company  will  have  outstanding
16,700,000  shares of  Common Stock  (excluding 730,000  shares of  Common Stock
issuable upon  the  exercise  of the  Underwriters'  over-allotment  option  and
3,470,608  shares of Common Stock issuable pursuant to the 1996 Warrant Plan and
Noteholder Warrants). See "Capitalization"  and "Description of Capital  Stock."
Of  these shares,  the 6,200,000 shares  (7,130,000 shares  if the Underwriters'
over-allotment option  is  exercised in  full)  of  Common Stock  sold  in  this
Offering  will be freely  tradable without restriction  under the Securities Act
except for any shares purchased by "affiliates," as that term is defined in  the
Securities  Act, of the Company. The remaining 10,500,000 shares are "restricted
securities" within the meaning of Rule 144 adopted under the Securities Act (the
"Restricted Shares"). The  Restricted Shares  generally may not  be sold  unless
they  are  registered  under the  Securities  Act  or are  sold  pursuant  to an
exemption from registration, such as the exemption provided by Rule 144 or  Rule
144A under the Securities Act.
    
 
    Certain  of the Company's security holders and all of its executive officers
and directors, with the power to dispose  of a total of 10,500,000 shares,  have
agreed not to offer, sell or otherwise dispose of any shares of Common Stock for
a  period of 180 days  after the date of  this Prospectus (the "Lock-up Period")
without the prior written consent of  Alex. Brown & Sons Incorporated on  behalf
of  the Underwriters.  See "Underwriting."  Following the  Lock-up Period, these
shares will not be eligible for  sale in the public market without  registration
unless  such sales meet the conditions and restrictions of Rule 144 as described
below. KIA V  and KEP V  expect to distribute  shares of Common  Stock to  their
respective  partners, and may in the future  sell or otherwise dispose of Common
Stock, including additional distribution to their respective partners.
 
                                       45
<PAGE>
   
    KIA V and KEP V expect to distribute not more than         shares of  Common
Stock  to  certain of  its  partners in  lieu of  cash  in conjunction  with the
Offering. The recipients of such distributions have agreed with KIA V, KEP V and
the Underwriters not  to offer,  sell, or otherwise  dispose of  such shares  of
Common  Stock prior to March 31, 1997 without the prior written consent of KIA V
and Alex. Brown  & Sons Incorporated.  KIA V,  KEP V their  partners, Daniel  L.
Simon, Brian T. Clingen, Paul G. Simon and certain other individual shareholders
are entitled to four demand and certain "piggyback" registration rights.
    
 
    In  general, under Rule 144  as currently in effect,  any person (or persons
whose shares are aggregated), including an affiliate, who has beneficially owned
shares for  a period  of at  least two  years (as  computed under  Rule 144)  is
entitled  to sell, within any  three-month period, a number  of shares that does
not exceed the greater of (i) 1% of the then-outstanding shares of Common  Stock
(approximately 201,706 shares after giving effect to this Offering) and (ii) the
average  weekly trading  volume in  the Company's  Common Stock  during the four
calendar weeks immediately preceding the date  on which the notice of such  sale
on  Form 144 is filed with the Commission. Sales under Rule 144 are also subject
to certain provisions relating to notice and manner of sale and the availability
of current  public information  about the  Company. In  addition, a  person  (or
persons  whose  shares are  aggregated) who  has  not been  an affiliate  of the
Company at any time during the 90 days immediately preceding a sale, and who has
beneficially owned the shares  of at least three  years (as computed under  Rule
144),  would be entitled to sell such shares under Rule 144(k) without regard to
the volume  limitation  and  other conditions  described  above.  The  foregoing
summary of Rule 144 is not intended to be a complete description thereof.
 
   
    Upon   consummation  of  the  Offering,  the  Noteholder  Warrants  will  be
exercisable for 1,000,000 additional shares of Common Stock. The Warrant  Shares
entitled  to be  purchased upon  exercise of  the Noteholder  Warrants have been
registered pursuant to  the Securities  Act. As  a result,  such Warrant  Shares
shall  become freely transferable immediately  upon consummation of the Offering
(except for 200,000 shares owned by Bear,  Stearns & Co. Inc., which has  agreed
not  to offer, sell or otherwise dispose of  such shares for a period of 90 days
after the date of this Prospectus).
    
 
               DESCRIPTION OF INDEBTEDNESS AND OTHER COMMITMENTS
 
    The following is  a description  of the principal  agreements governing  the
indebtedness  of  the  Company and  UOI  as  of April  30,  1996.  The following
summaries of certain  provisions of  the Secured Note  Indenture, the  Revolving
Credit  Facility, the Acquisition Credit Facility and the UOI Indenture (as such
terms are defined  below) are qualified  in their entirety  by reference to  the
agreement  to which each summary  relates, a copy of which  is an exhibit to the
registration statement  of  which this  Prospectus  is a  part.  See  "Available
Information."  Defined terms  used below and  not defined have  the meanings set
forth in the respective agreements.
 
THE SECURED NOTES
 
   
    On June 23, 1994, the Company issued $50 million aggregate principal  amount
of 14% Series A Senior Secured Discount Notes due 2004 (the "Secured Notes") and
50,000  Warrants  to  purchase  1,000,000  shares  of  Common  Stock  (after the
consummation of the Offering and the stock split contemplated immediately  prior
thereto)  pursuant to  an indenture (the  "Secured Note  Indenture") between the
Company and the United States Trust Company of New York, as trustee. The Secured
Notes mature on July 1, 2004 and  are senior secured obligations of the  Company
secured by a pledge of all of the common stock of UOI issued to the Company. The
Secured  Notes rank on a parity in right of payment with all existing and future
indebtedness of the Company  that is not expressly  subordinated to the  Secured
Notes.
    
 
    INTEREST.   The  Secured Notes were  offered at a  substantial discount from
their principal amount. No  interest will accrue on  the Secured Notes prior  to
July 1, 1999. Commencing July 1, 1999, interest on the Secured Notes will accrue
at  the rate of 14% per annum and will be payable semiannually on each January 1
and July 1, to holders  of record on the  immediately preceding December 15  and
June 15,
 
                                       46
<PAGE>
respectively.  Interest on  the Secured Notes  will accrue from  the most recent
date to which interest has been paid or, if no interest has been paid, from July
1, 1999, and the first interest payment  date will be January 1, 2000.  Interest
will  be computed on the basis of a 360-day per year consisting of twelve 30-day
months.
 
    SECURITY.  The obligations under the  Secured Notes are secured by a  pledge
of all of the issued and outstanding shares of common stock of UOI.
 
    REDEMPTION.  The Secured Notes may be redeemed at the option of the Company,
in  whole or in part, at  any time and from time to  time, upon not less than 30
nor more  than  60  days' notice,  at  the  redemption prices  (expressed  as  a
percentage of principal amount) set forth below plus accrued and unpaid interest
to  the redemption date, if redeemed during the twelve-month period beginning on
July 1 of the years indicated below:
 
<TABLE>
<CAPTION>
YEAR                                                                                                    PERCENTAGE
- -----------------------------------------------------------------------------------------------------  ------------
<S>                                                                                                    <C>
1999.................................................................................................      107.00%
2000.................................................................................................      104.67%
2001.................................................................................................      102.33%
2002 and thereafter..................................................................................      100.00%
</TABLE>
 
    Notwithstanding the foregoing, if the Company consummates an initial  public
offering  of its Common Stock on  or prior to July 1,  1997, the Company, at its
option, within 60 days of the consummation of such offering, may use all or  any
portion  of  the net  proceeds  of that  offering  to redeem  up  to 25%  of the
aggregate principal amount  at maturity  of the  Secured Notes  at a  redemption
price equal to 114% of their accreted value, provided that immediately following
the redemption at least 75% of the aggregate principal amount at maturity of the
Secured  Notes remains outstanding. The Company intends  to use a portion of the
net proceeds of the Offering to redeem 25% of the aggregate principal amount  of
the Secured Notes. See "Use of Proceeds."
 
    COVENANTS.   The Indenture restricts the  Company and its subsidiaries from,
among other  things: (i)  incurring indebtedness  and allowing  subsidiaries  to
issue  preferred stock; (ii) incurring  liens or guaranteeing obligations except
for certain permitted liens with certain exceptions; (iii) entering into mergers
or consolidations; (iv) selling or otherwise disposing of property, business  or
assets;  (v) with certain  exceptions, making loans  or investments; (vi) making
optional  payments  or   prepayments  of  indebtedness;   (vii)  entering   into
transactions  with  affiliates; (viii)  with  certain exceptions,  entering into
agreements prohibiting or limiting  the ability of the  Company to create  liens
upon  its property,  assets or  revenues in  favor of  the Secured  Notes or pay
dividends or indebtedness to  the Company; and (ix)  engaging in any  businesses
other  than ownership of the  capital stock of UOI and,  with respect to UOI and
its subsidiaries, the business of outdoor advertising.
 
    CHANGE IN CONTROL.  Upon a change  of control, each holder of Secured  Notes
may  require the Company to repurchase all or a portion of such holder's Secured
Notes at a purchase price equal to 101%  of their accreted value on the date  of
purchase. A "change in control" occurs upon (i) a failure of Daniel L. Simon (or
his  trusts or family members) to  own at least 40% of  the capital stock of the
Company entitled to vote  in an election of  directors, (ii) acquisition by  any
Person  or group other than Daniel  L. Simon of in excess  of 30% of the capital
stock or the Company's assets, (iii) the merger or consolidation of the  Company
with,  or  the  sale, lease  or  transfer of  all  or substantially  all  of the
Company's assets to, any person or group, (iv) approval of a plan of liquidation
or dissolution, or (v) the members of the  Board of Directors as of the date  of
the  Secured  Note  Indenture or  their  duly elected  replacements,  failing to
constitute a majority of the Board of Directors.
 
REVOLVING CREDIT FACILITY
 
    COMMITMENT; INTEREST.  The Revolving Credit Facility is a revolving line  of
credit facility providing for borrowings of up to $12.5 million that may be used
for   general  corporate   purposes  including   working  capital  requirements.
Borrowings under the Revolving Credit Facility may be in the form of  eurodollar
 
                                       47
<PAGE>
loans  or announced base rate loans as determined by the Company. UOI may prepay
borrowings under the  Revolving Credit  Facility, and  may reborrow  (up to  the
amount of the commitment then in effect) any amounts that are repaid or prepaid.
 
    TERMINATION  OF  COMMITMENT.    The  initial  commitment  of  $12.5  million
terminates on the earlier  of the Acquisition  Credit Facility termination  date
(April  5, 1999, unless extended) or March 31,  2003 or upon the occurrence of a
Change of Control (as defined below). On each of these dates, UOI is required to
repay borrowings  (together  with fees  and  interest accrued  thereon  and  any
additional  amounts owing under the Revolving  Credit Facility) in excess of the
commitment as reduced.
 
    SECURITY.  UOI's obligations under the Revolving Credit Facility are secured
by  first  priority  liens  (subject  to  certain  permitted  encumbrances)   on
substantially  all of  the assets of  UOI. In  addition, if an  Event of Default
exists or if  the Company  exceeds certain  leverage ratios,  management of  the
Company  will  pledge  its Common  Stock  to  the banks  as  security  for UOI's
obligations until such time as  the banks receive a pledge  of the stock of  UOI
after the Secured Notes are repaid in full.
 
    COVENANTS.  The Revolving Credit Facility restricts UOI and its subsidiaries
from, among other things: (i) changes in business; (ii) with certain exceptions,
consolidation;  mergers,  sales  or  purchases  of  assets;  (iii)  with certain
exceptions, incurring, creating,  assuming or  suffering to exist  any liens  or
encumbrances upon property of UOI or assigning any right to receive income; (iv)
with certain exceptions, creating, incurring, assuming or suffering to exist any
indebtedness;  (v) making investments or loans in  any other person or entity or
acquiring  or  establishing   any  subsidiaries  except   for  investments   and
subsidiaries  permitted  under  the  Revolving  Credit  Facility;  (vi) selling,
assigning or otherwise encumbering  or disposing of the  capital stock or  other
securities of any subsidiary; (vii) making any optional or voluntary prepayments
on   indebtedness;  (viii)  with  certain  exceptions,  redeeming,  retiring  or
purchasing capital stock of UOI or declaring or paying dividends on the  capital
stock  of UOI; and (ix)  except as to certain  transactions that comply with the
terms of  the  Revolving  Credit  Agreement,  entering  into  transactions  with
affiliates.  In addition,  the Revolving  Credit Facility  also requires  UOI to
maintain certain levels of  Operating Cash Flow  and interest expense  coverage,
and  limits UOI's  capital expenditures  to $8 million  in fiscal  year 1996 (in
addition to  additional permitted  expenditures not  in excess  of the  "basket"
amount  set forth therein),  which amount is  increased annually to  105% of the
maximum amount for the immediately preceding twelve-month period.
 
    CHANGE OF CONTROL.   A  change of  control of  UOI constitutes  an event  of
default  permitting the lenders  to accelerate indebtedness  under and terminate
the Revolving Credit Facility. "Change of  Control" means (i) the Company  shall
cease  to own legally and beneficially 100%  of the outstanding capital stock of
UOI, (ii)  prior to  the  Company's initial  public  offering of  common  stock,
certain  permitted holders  cease to  be the  "beneficial owner"  (as defined in
Rules 13d-3  and 13d-5  under  the Exchange  Act),  directly or  indirectly,  of
66 2/3% in the aggregate of the total voting and economic ownership interests of
the  Company, whether as a result of  the issuance of securities of the Company,
any merger, consolidation, liquidation or dissolution of the Company, any direct
or indirect transfer of securities or otherwise, (iii) management of the Company
ceases to own 30%  of the Company, (iv)  any "person" (as such  term is used  in
Sections  13(d) and  14(d) of  the Exchange  Act), other  than one  or more such
permitted holders, is or becomes the beneficial owner (as defined in clause (ii)
above, except that a  person shall be deemed  to have "beneficial ownership"  of
all  shares that any such person has the right to acquire, whether such right is
exercisable immediately  or  only  after  the  passage  of  time),  directly  or
indirectly,  of  more  than  30%  of the  total  voting  and  economic ownership
interests of  the  Company;  PROVIDED,  HOWEVER,  that  such  permitted  holders
"beneficially own" (as defined in clause (ii) above), directly or indirectly, in
the  aggregate a  lesser percentage of  the total voting  and economic ownership
interests of the Company  than such other  person and do not  have the right  or
ability  by  voting  power, contract  or  otherwise  to elect  or  designate for
election a majority of the Board of Directors of the Company, or (v) during  any
period  of two consecutive years individuals who at the beginning of such period
constituted the  Board  of Directors  of  the  Company (together  with  any  new
directors  whose election  by such  Board of  Directors or  whose nomination for
election by the  stockholders of  the Company was  approved by  either (i)  such
permitted holders or (ii) a vote of the majority of the directors of the Company
then still in office who were either
 
                                       48
<PAGE>
directors  at the beginning of  such period or whose  election or nomination for
election was  previously so  approved)  cease for  any  reason to  constitute  a
majority of the Board of Directors of the Company then in office.
 
    The  terms set forth above incorporate proposed  terms of an amendment to be
entered into concurrently with the consummation of the Offering.
 
ACQUISITION CREDIT FACILITY
 
    COMMITMENT; INTEREST.    The  Acquisition Credit  Facility  consists  of  an
acquisition   revolving  credit  line  in  the  amount  of  $87.5  million.  The
Acquisition Credit Facility was drawn in the amount of $84.5 million in full  to
finance the Company's recent acquisition of the operations of Naegele and may be
reborrowed  to  finance acquisitions.  Borrowings  under the  Acquisition Credit
Facility may be in the form of eurodollar loans or announced base rate loans  as
determined by the Company. See "Use of Proceeds."
 
    TERMINATION  OF  COMMITMENT.   The  commitment  of $87.5  million  under the
acquisition revolving credit line is reduced on annual basis after a given  date
and  terminates on March 31, 2003 or upon  the occurrence of a Change of Control
(as defined below). On each of these dates, UOI is required to repay  borrowings
(together  with fees  and interest  accrued thereon  and any  additional amounts
owing under the  Acquisition Credit  Facility) in  excess of  the commitment  as
reduced.
 
    SECURITY.    UOI's obligations  under  the Acquisition  Credit  Facility are
secured by first priority liens  (subject to certain permitted encumbrances)  on
substantially  all of  the assets of  UOI. In  addition, if an  Event of Default
exists or if  the Company  exceeds certain  leverage ratios,  management of  the
Company will pledge its Common Stock of the Company to the banks as security for
UOI's  obligations until such time as the banks receive a pledge of the stock of
UOI after the Secured Notes are repaid in full.
 
    COVENANTS.  Except  to the extent  any of such  covenants conflict with  the
terms  of  the Secured  Notes or  UOI's Notes,  the Acquisition  Credit Facility
restricts UOI and  its subsidiaries  from, among  other things:  (i) changes  in
business;  (ii)  with  certain  exceptions,  consolidation;  mergers,  sales  or
purchases  of  assets;  (iii)  with  certain  exceptions,  incurring,  creating,
assuming or suffering to exist any liens or encumbrances upon property of UOI or
assigning  any right to receive income;  (iv) with certain exceptions, creating,
incurring,  assuming  or  suffering  to  exist  any  indebtedness;  (v)   making
investments  or loans in any other person or entity or acquiring or establishing
any subsidiaries except  for investments  and subsidiaries  permitted under  the
Acquisition Credit Facility; (vi) selling, assigning or otherwise encumbering or
disposing  of the  capital stock  or other  securities of  any subsidiary; (vii)
making any  optional  or  voluntary prepayments  on  indebtedness;  (viii)  with
certain  exceptions, redeeming, retiring  or purchasing capital  stock of UOI or
declaring or paying dividends on the capital stock of UOI; and (ix) except as to
certain transactions  that  comply with  the  terms of  the  Acquisition  Credit
Agreement,   entering  into  transactions  with  affiliates.  In  addition,  the
Acquisition Credit  Facility also  requires UOI  to maintain  certain levels  of
Operating  Cash Flow  and interest  expense coverage,  and limits  UOI's capital
expenditures to  $8 million  in  fiscal year  1996  (in addition  to  additional
permitted  expenditures not in excess of the "basket" amount set forth therein),
which amount is  increased to  105% of the  maximum amount  for the  immediately
preceding twelve-month period.
 
    CHANGE  OF CONTROL.   A  change of  control of  UOI constitutes  an event of
default permitting the  lenders to accelerate  indebtedness under and  terminate
the Acquisition Credit Facility. "Change of Control" means (i) the Company shall
cease  to own legally and beneficially 100%  of the outstanding capital stock of
UOI, (ii)  prior to  the  Company's initial  public  offering of  common  stock,
certain  permitted holders  cease to  be the  "beneficial owner"  (as defined in
Rules 13d-3  and 13d-5  under  the Exchange  Act),  directly or  indirectly,  of
66 2/3% in the aggregate of the total voting and economic ownership interests of
the  Company, whether as a result of  the issuance of securities of the Company,
any merger, consolidation, liquidation or dissolution of the Company, any direct
or indirect transfer of securities or otherwise, (iii) management of the Company
ceases to own 30%  of the Company, (iv)  any "person" (as such  term is used  in
Sections  13(d)  and 14(d)  of  the Exchange  Act),  other than  one  or certain
permitted holders, is or becomes the beneficial owner (as defined in clause (ii)
above, except that
 
                                       49
<PAGE>
a person shall be deemed to have  "beneficial ownership" of all shares that  any
such  person  has  the  right  to acquire,  whether  such  right  is exercisable
immediately or only after the passage of time), directly or indirectly, of  more
than  30% of the total  voting and economic ownership  interests of the Company;
PROVIDED, HOWEVER, that such permitted holders "beneficially own" (as defined in
clause (ii) above), directly or indirectly, in the aggregate a lesser percentage
of the total voting  and economic ownership interests  of the Company than  such
other  person and do not have the right  or ability by voting power, contract or
otherwise to  elect  or  designate for  election  a  majority of  the  Board  of
Directors  of the  Company, or  (v) during any  period of  two consecutive years
individuals who  at  the beginning  of  such  period constituted  the  Board  of
Directors of the Company (together with any new directors whose election by such
Board  of Directors or whose nomination for  election by the stockholders of the
Company was approved by either (i) such permitted holders or (ii) a vote of  the
majority  of the directors of  the Company then still  in office who were either
directors at the beginning  of such period or  whose election or nomination  for
election  was  previously so  approved)  cease for  any  reason to  constitute a
majority of the Board of Directors of the Company then in office.
 
    The terms set forth above incorporate  proposed terms of an amendment to  be
entered into concurrently with the consummation of the Offering.
 
THE UOI NOTES
 
    On  March 2, 1994, UOI issued $65  million aggregate principal amount of 11%
Series A Senior Notes due 2003 (the  "UOI Notes") pursuant to an indenture  (the
"UOI Indenture") between UOI and the United States Trust Company of New York, as
trustee.  The UOI  Notes mature  on November 15,  2003 and  are senior unsecured
obligations of UOI with all existing and future indebtedness of the Company that
is not expressly subordinated to the UOI Notes.
 
    INTEREST.  The UOI Notes bear interest at the rate of 11% per annum and will
be payable semiannually on each November 15 and May 15, to holders of record  on
the  immediately preceding November  1 and May 1,  respectively. Interest on the
UOI Notes will accrue from the most recent date to which interest has been  paid
and  will be computed  on the basis of  a 360-day per  year consisting of twelve
30-day per year consisting of twelve 30-day months.
 
    SECURITY.  The obligations under the UOI Notes are not secured.
 
    REDEMPTION.  The UOI Notes may be  redeemed at the option of UOI  commencing
November  15, 1998 in whole or in part, at  any time and from time to time, upon
not less  than 30  nor  more than  60 days'  notice,  at the  redemption  prices
(expressed as a percentage of principal amount) set forth below plus accrued and
unpaid  interest to  the redemption  date, if  redeemed during  the twelve-month
period beginning on November 15 of the years indicated below:
 
<TABLE>
<CAPTION>
YEAR                                                                                                    PERCENTAGE
- -----------------------------------------------------------------------------------------------------  ------------
<S>                                                                                                    <C>
1998.................................................................................................      105.50%
1999.................................................................................................      103.67%
2000.................................................................................................      101.83%
2001 and thereafter..................................................................................      100.00%
</TABLE>
 
    Notwithstanding the foregoing, if UOI or the Company consummates an  initial
public  offering of its Common  Stock on or prior to  November 15, 1996, UOI, at
its option, within 60 days of the consummation of such offering, may use all  or
any  portion of the net proceeds of that offering to redeem up to $20 million of
the aggregate principal amount of UOI Notes at a redemption price equal to  110%
of  their  principal amount  plus accrued  and  unpaid interest  to the  date of
redemption, provided  that immediately  following the  redemption at  least  $30
million  of  the aggregate  principal amount  at maturity  of UOI  Notes remains
outstanding.
 
    COVENANTS.  The UOI Indenture restricts UOI and its subsidiaries from, among
other things:  (i) incurring  indebtedness and  allowing subsidiaries  to  issue
preferred  stock; (ii)  incurring liens  or guaranteeing  obligations except for
certain  permitted   liens  with   certain  exceptions;   (iii)  entering   into
 
                                       50
<PAGE>
mergers  or  consolidations; (iv)  selling or  otherwise disposing  of property,
business or assets; (v)  with certain exceptions,  making loans or  investments;
(vi)  making optional  payments or  prepayments of  indebtedness; (vii) entering
into transactions with affiliates; (viii) with certain exceptions, entering into
agreements prohibiting or  limiting the ability  of UOI or  its subsidiaries  to
create  liens upon its property,  assets or revenues in  favor of the holders of
UOI Notes or pay dividends or indebtedness to UOI or its subsidiaries; and  (ix)
engaging in any businesses other than the business of outdoor advertising.
 
    CHANGE IN CONTROL AND ASSET SALES.  Upon a change of control, each holder of
UOI  Notes may require UOI  to repurchase all or a  portion of such holder's UOI
Notes at a purchase price equal to 101%  of their accreted value on the date  of
purchase. A "change in control" occurs upon (i) a failure of Daniel L. Simon (or
his  trusts or family members) to  own at least 40% of  the capital stock of the
Company entitled to vote  in an election of  directors, (ii) acquisition by  any
Person  or group other than Daniel  L. Simon of in excess  of 30% of the capital
stock or the  Company's assets,  (iii) the  sale, lease  or transfer  of all  or
substantially all of the Company's assets to any person or group, (iv) Universal
Outdoor  shall cease to beneficially own all  of the outstanding voting stock of
UOI, (v) approval of a plan of  liquidation or dissolution, or (vi) the  members
of  the Board of  Directors as of  the date of  the UOI Indenture  or their duly
elected replacements, fail to constitute a  majority of the Board of  Directors.
In  addition,  in the  event  of certain  sales or  transfers  of assets  of the
Company, the Company is  obligated to invest the  proceeds in assets related  to
the  outdoor advertising  business or  apply excess  proceeds from  such sale to
repay UOI Notes.
 
                                       51
<PAGE>
                                  UNDERWRITING
 
    Subject to the terms and conditions of the Underwriting Agreement among  the
Company,  the  Selling  Stockholders  and  the  Underwriters  named  below  (the
"Underwriting Agreement"), the  Underwriters named  below (the  "Underwriters"),
through  their representatives, Alex. Brown & Sons Incorporated, Bear, Stearns &
Co. Inc. and Donaldson, Lufkin & Jenrette Securities Corporation, have severally
agreed to purchase from the Company and the Selling Stockholders, the  following
respective number of shares of Common Stock at the initial public offering price
less  the underwriting discounts and commissions set  forth on the cover page of
the Prospectus:
 
<TABLE>
<CAPTION>
                                                                                                        NUMBER OF
                                             UNDERWRITER                                                 SHARES
- -----------------------------------------------------------------------------------------------------  -----------
<S>                                                                                                    <C>
Alex. Brown & Sons Incorporated......................................................................
Bear, Stearns & Co. Inc..............................................................................
Donaldson, Lufkin & Jenrette Securities Corporation..................................................
 
                                                                                                       -----------
  Total..............................................................................................    6,200,000
                                                                                                       -----------
                                                                                                       -----------
</TABLE>
 
    The Underwriting Agreement provides that the obligations of the Underwriters
are subject  to certain  conditions  precedent and  that the  Underwriters  will
purchase all shares of the Common Stock offered hereby if any of such shares are
purchased.
 
    The Company has been advised by the representatives of the Underwriters that
the  Underwriters propose to offer  the shares of Common  Stock to the public at
the initial  public  offering price  set  forth on  the  coverage page  of  this
Prospectus  and to certain dealers at such price less a concession not in excess
of $    per share. The  Underwriters may allow, and such dealers may reallow,  a
concession  not in excess of $     per share to certain other dealers. After the
initial public  offering, the  offering price  and other  selling terms  may  be
changed by the representatives of the Underwriters.
 
    The  Company,  Daniel L.  Simon and  Brian  T. Clingen  have granted  to the
Underwriters an option,  exercisable not later  than 30 days  after the date  of
this  Prospectus, to purchase up to 930,000 additional shares of Common Stock at
the public offering price  less the underwriting  discounts and commissions  set
forth  on the cover page of this Prospectus. To the extent that the Underwriters
exercise such option, each  of the Underwriters will  have a firm commitment  to
purchase  approximately the same percentage thereof that the number of shares of
Common Stock to be purchased by it shown in the above table bears to  6,200,000,
and  the  Company, Daniel  L.  Simon and  Brian  T. Clingen  will  be obligated,
pursuant  to  the  option,  to  sell  such  shares  to  the  Underwriters.   The
Underwriters  may exercise  such option  only to  cover over-allotments  made in
connection with  the sale  of Common  Stock offered  hereby. If  purchased,  the
Underwriters  will offer such  additional shares on  the same terms  as those on
which the 6,200,000 shares are being offered.
 
    The Company  has  agreed  to  indemnify  the  Underwriters  against  certain
liabilities, including liabilities under the Securities Act.
 
    Stockholders  of the Company, holding in  the aggregate 10,500,000 shares of
Common Stock have agreed not to offer, sell or otherwise dispose of any of  such
Common  Stock for a period of 180 days after the date of this Prospectus without
the prior consent of the representatives of the Underwriters. Although KIA V and
KEP V are stockholders of the Company, KIA V and KEP V expect to distribute  not
more than         shares of Common Stock to certain of their respective partners
in lieu of cash. The recipients of such distributions have agreed with KIA V and
the    representatives   of   the   Underwriters   not   to   offer,   sell   or
 
                                       52
<PAGE>
   
otherwise dispose of such shares of Common Stock prior to March 31, 1997 without
the prior written consent of KIA V and Alex. Brown & Sons Incorporated.  Consent
to sales within the 180-day period referred to in this paragraph may be provided
without prior notice to holders of the Common Stock or to the markets where such
securities are traded. See "Shares Eligible for Future Sale."
    
 
    The  representatives of the  Underwriters have advised  the Company that the
Underwriters do  not intend  to confirm  sales to  any account  over which  they
exercise discretionary authority.
 
    The  representatives of the  Underwriters have in the  past provided and may
continue to  provide investment  banking services  to the  Company and  Kelso  &
Company, L.P. and its affiliates.
 
    Prior to this Offering, there has been no public market for the Common Stock
of  the Company. Consequently, the initial  public offering price for the Common
Stock  will   be  determined   by  negotiation   among  the   Company  and   the
representatives  of  the  Underwriters.  Among the  factors  considered  in such
negotiations were prevailing market conditions, the results of operations of the
Company in recent periods, the market capitalizations and stages of  development
of other companies which the Company and the representatives of the Underwriters
believed to be comparable to the Company, estimates of the business potential of
the  Company, the present  state of the Company's  development and other factors
deemed relevant.
 
    At the Company's  request, the  Underwriters have agreed  to make  available
shares  of  Common  Stock for  sale  at  the initial  public  offering  price to
officers, directors, employees  and certain  other persons  associated with  the
Company or Kelso & Company, L.P.  The number of shares of Common Stock available
for  sale to the general public will be reduced to the extent that these persons
purchase such  shares. Any  such shares  not purchased  will be  offered by  the
Underwriters to the general public on the same basis as the other shares offered
hereby.
 
                             CERTAIN LEGAL MATTERS
 
    The  validity of the issuance  of the shares of  Common Stock offered hereby
will be passed  upon for  the Company by  Winston &  Strawn, Chicago,  Illinois.
Skadden,  Arps, Slate, Meagher &  Flom, New York, New  York will pass on certain
legal matters for the  Underwriters in connection  with this Offering.  Skadden,
Arps,  Slate,  Meagher  &  Flom,  New  York, New  York  has  from  time  to time
represented Kelso & Company, L.P. and the Selling Stockholders, KIA V and KEP V,
including with respect to the  purchase by KIA V and  KEP V from the Company  of
Class  B Common Stock and Class C Common Stock of the Company in April 1996, and
may continue to represent Kelso & Company, L.P., KIA V and KEP V.
 
                                    EXPERTS
 
    The Consolidated Financial Statements of the Company as of December 31, 1994
and 1995 and for each of the three  years in the period ended December 31,  1995
in  this Prospectus  have been so  included in  reliance on the  report of Price
Waterhouse LLP, independent accountants, given on the authority of said firm  as
experts in auditing and accounting.
 
    The Consolidated Financial Statements of NOA Holding Company at May 31, 1995
and  1994, and for  each of the  three years in  the period ended  May 31, 1995,
appearing in this  Prospectus and  Registration Statement have  been audited  by
Ernst  & Young LLP, independent  auditors, as set forth  in their report thereon
appearing elsewhere herein, and are included in reliance upon such report  given
upon the authority of such firm as experts in accounting and auditing.
 
                             AVAILABLE INFORMATION
 
    The Company files reports and other information with the Commission.
 
    The  Company has filed  with the Commission  a Registration Statement (which
term shall include all amendments thereto) on Form S-1 under the Securities Act,
with respect  to  the  Common  Stock  offered  hereby.  This  Prospectus,  which
constitutes  a part of the  Registration Statement, does not  contain all of the
 
                                       53
<PAGE>
information set forth in the Registration Statement, certain parts of which  are
omitted  in  accordance  with  the  rules  and  regulations  of  the Commission.
Statements contained in  this Prospectus  as to  the contents  of any  contract,
agreement or other document referred to herein are not necessarily complete.
 
    With  respect to each report or  other information filed with the Commission
pursuant to the Exchange Act, and such contract, agreement or document filed  as
an  exhibit to the Registration Statement, reference is made to such exhibit for
a more complete description, and each  such statement is deemed to be  qualified
in  all respects by  such reference. The Registration  Statement and reports and
other information filed by the Company may be inspected, without charge, at  the
offices  of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549 and
at its regional offices at Seven World  Trade Center, New York, New York  10048,
and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such
materials may be obtained from the public reference section of the Commission at
its Washington address upon payment of the prescribed fee.
 
    The  Company intends to  distribute to the  holders of its  shares of Common
Stock annual reports containing consolidated financial statements audited by  an
independent  accountant  and  quarterly reports  containing  unaudited condensed
consolidated financial information for the first three quarters of each year.
 
                                       54
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
 
   
<TABLE>
<S>                                                                                     <C>
Report of Independent Accountants of Price Waterhouse LLP.............................        F-2
Consolidated Balance Sheets...........................................................        F-3
Consolidated Statements of Operations.................................................        F-4
Consolidated Statements of Cash Flow..................................................        F-5
Consolidated Statements of Changes in Common Stockholders' Deficit....................        F-6
Notes to Consolidated Financial Statements............................................        F-7
 
                            UNAUDITED PRO FORMA FINANCIAL INFORMATION
 
Unaudited Pro Forma Combined Statements of Operations.................................       F-16
Notes to Unaudited Pro Forma Combined Statements of Operations........................       F-18
Unaudited Pro Forma Combined Balance Sheet............................................       F-19
Note to Unaudited Pro Forma Combined Balance Sheet....................................       F-20
 
                                       NOA HOLDING COMPANY
 
Report of Independent Auditors of Ernst & Young LLP...................................       F-21
Consolidated Balance Sheets...........................................................       F-22
Consolidated Statements of Operations.................................................       F-23
Consolidated Statements of Stockholders' Equity.......................................       F-24
Consolidated Statements of Cash Flows.................................................       F-25
Notes to Consolidated Financial Statements............................................       F-26
 
                                             AD-SIGN
Report of Independent Accountants of Price Waterhouse LLP.............................       F-32
Statement of Revenues and Direct Expenses.............................................       F-33
Notes to the Statement of Revenues and Direct Expenses................................       F-34
</TABLE>
    
 
                                      F-1
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and
Stockholders of Universal Outdoor Holdings, Inc.
 
    In our opinion, the accompanying consolidated balance sheets and the related
consolidated  statements  of  operations,  of  changes  in  common stockholders'
deficit and  of  cash  flows  present fairly,  in  all  material  respects,  the
financial  position of  Universal Outdoor Holdings,  Inc. and  its subsidiary at
December 31, 1994 and 1995, and the  results of their operations and their  cash
flows  for each  of the three  years in the  period ended December  31, 1995, in
conformity  with  generally  accepted  accounting  principles.  These  financial
statements  are the responsibility of Universal's management; our responsibility
is to express an opinion on these  financial statements based on our audits.  We
conducted  our audits of these statements  in accordance with generally accepted
auditing standards which require  that we plan and  perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,  assessing   the
accounting  principles used  and significant  estimates made  by management, and
evaluating the overall  financial statement  presentation. We  believe that  our
audits provide a reasonable basis for the opinion expressed above.
 
PRICE WATERHOUSE LLP
Chicago, Illinois
February 23, 1996
 
                                      F-2
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,    DECEMBER 31,
                                                                          1994            1995
                                                                     --------------  --------------   MARCH 31,
                                                                                                         1996
                                                                                                     ------------
                                                                                                     (UNAUDITED)
<S>                                                                  <C>             <C>             <C>
Current assets:
  Cash.............................................................   $         15    $         19    $       11
  Accounts receivable, less allowance for doubtful accounts of $106
   in 1994 and 1995................................................          4,313           5,059         4,608
  Other receivables................................................            185             201           539
  Prepaid land rents...............................................            822           1,043         1,144
  Prepaid insurance and other......................................            859           1,029         1,264
                                                                     --------------  --------------  ------------
      Total current assets.........................................          6,194           7,351         7,566
                                                                     --------------  --------------  ------------
Property and equipment, net........................................         53,651          55,346        69,266
                                                                     --------------  --------------  ------------
Other assets:
  Noncompete agreements, net of accumulated amortization of $4,711
   and $4,505......................................................          1,615           1,995         1,670
  Finance costs, net of accumulated amortization of $511 and
   $1,171..........................................................          5,437           5,113         4,948
  Excess of cost over fair value assets acquired, net of
   accumulated amortization of $184 and $230.......................            746             700           689
  Other costs associated with acquisitions, net of accumulated
   amortization of $569 and $686...................................            584             525           587
  Deposits.........................................................             26              20            21
                                                                     --------------  --------------  ------------
      Total other assets...........................................          8,408           8,353         7,915
                                                                     --------------  --------------  ------------
                                                                      $     68,253    $     71,050    $   84,747
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
                           LIABILITIES AND COMMON STOCKHOLDERS' DEFICIT
Current liabilities:
  Current maturities of long-term debt.............................   $         58    $         58    $       58
  Accounts payable.................................................          1,469           1,225         1,180
  Accrued interest.................................................            998           1,054         2,946
  Deferred revenue.................................................            400             468           268
  Accrued expenses.................................................            482             409           580
                                                                     --------------  --------------  ------------
      Total current liabilities....................................          3,407           3,214         5,032
                                                                     --------------  --------------  ------------
Long-term debt, less current maturities............................         99,669         106,362       120,248
                                                                     --------------  --------------  ------------
Common stockholders' deficit:
  Common stock, $.01 par value, 1,500,000 shares authorized;
   437,500 shares issued and outstanding...........................        --              --             --
  Additional paid in capital.......................................          1,451           1,451         1,451
  Common stock warrants............................................          2,500           2,500         2,500
  Accumulated deficit..............................................        (38,774)        (42,477)      (44,484)
                                                                     --------------  --------------  ------------
      Total common stockholders' deficit...........................        (34,823)        (38,526)      (40,533)
                                                                     --------------  --------------  ------------
Commitment and contingencies (Notes 5 and 9).......................        --              --             --
                                                                     --------------  --------------  ------------
                                                                      $     68,253    $     71,050    $   84,747
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-3
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                  (DOLLARS IN THOUSANDS, EXCEPT SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                                          FOR THE THREE MONTHS
                                                          FOR THE YEARS ENDED DECEMBER
                                                                       31,                  ENDED MARCH 31,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
                                                                                              (UNAUDITED)
<S>                                                      <C>        <C>        <C>        <C>        <C>
Gross revenues.........................................  $  28,710  $  33,180  $  38,101  $   8,025  $   9,332
Less agency commissions................................      2,863      3,414      3,953        789        905
                                                         ---------  ---------  ---------  ---------  ---------
    Net revenues.......................................     25,847     29,766     34,148      7,236      8,427
                                                         ---------  ---------  ---------  ---------  ---------
Operating expenses:
  Direct advertising expenses..........................     10,901     11,806     12,864      3,108      3,571
  General and administrative expenses..................      3,357      3,873      4,645      1,072      1,227
  Depreciation and amortization........................      8,000      7,310      7,402      1,737      2,032
                                                         ---------  ---------  ---------  ---------  ---------
                                                            22,258     22,989     24,911      5,917      6,830
                                                         ---------  ---------  ---------  ---------  ---------
Operating income.......................................      3,589      6,777      9,237      1,319      1,597
                                                         ---------  ---------  ---------  ---------  ---------
Other (income) expense:
  Interest expense, including amortization of bond
   discount of $162, $1,818 and $3,982.................      6,625      9,836     12,234      2,938      3,430
  Interest expense -- amortization of deferred
   financing costs.....................................        511        464        660        149        164
  Interest expense -- accretion of dividends on
   redeemable preferred stock..........................      2,163      1,509     --         --         --
  (Gain) loss on disposal of assets and other
   expenses............................................        351        134         46         10         10
                                                         ---------  ---------  ---------  ---------  ---------
    Total other expense................................      9,650     11,943     12,940      3,097      3,604
                                                         ---------  ---------  ---------  ---------  ---------
Net loss before extraordinary item.....................     (6,061)    (5,166)    (3,703)    (1,778)    (2,007)
Extraordinary loss on early extinguishment of debt.....     (3,260)    --         --         --         --
                                                         ---------  ---------  ---------  ---------  ---------
Net loss...............................................  $  (9,321) $  (5,166) $  (3,703) $  (1,778) $  (2,007)
                                                         ---------  ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------  ---------
Loss per common and equivalent share...................  $  (21.31) $  (11.81) $   (8.46) $   (4.06) $   (4.59)
Weighted average number of shares......................    437,500    437,500    437,500    437,500    437,500
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-4
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOW
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                          FOR THE THREE MONTHS
                                                       FOR THE YEARS ENDED DECEMBER 31,
                                                                                             ENDED MARCH 31,
                                                       ---------------------------------  ---------------------
                                                          1993        1994       1995       1995        1996
                                                       ----------  ----------  ---------  ---------  ----------
                                                                                               (UNAUDITED)
<S>                                                    <C>         <C>         <C>        <C>        <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss...........................................  $   (9,321) $   (5,166) $  (3,703) $  (1,778) $   (2,007)
  Depreciation and amortization......................       8,673       9,592     12,044      2,815       3,305
  Extraordinary loss.................................       3,260      --         --         --          --
  (Gain) loss on sale of property and equipment......          69          90     --         --          --
  Accretion of preferred stock dividends.............       2,163       1,509     --         --          --
  Changes in assets and liabilities:
    Accounts receivable and other receivables........        (728)     (1,278)      (762)      (244)        113
    Prepaid land rents, insurance and other..........        (262)       (223)      (391)      (154)       (336)
    Accounts payable and accrued expenses............         741        (156)      (317)      (339)        126
    Accrued interest.................................        (253)        140         56      1,736       1,892
    Deferred revenue.................................      --             400         68     --            (200)
    Other............................................        (220)     --              5          9          (4)
                                                       ----------  ----------  ---------  ---------  ----------
      Net cash from operating activities.............       4,122       4,908      7,000      2,045       2,889
                                                       ----------  ----------  ---------  ---------  ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Gross capital expenditures.........................      (2,862)     (5,671)    (5,620)      (576)     (1,966)
  Payments for acquisitions..........................      --          (3,355)    (1,925)    (1,341)    (13,621)
  Proceeds from sale of property and equipment.......         858       1,003     --         --          --
  Payment for consulting agreement...................      --          --         (1,400)    --          --
  Other payments.....................................         (32)       (160)      (124)    --             (86)
                                                       ----------  ----------  ---------  ---------  ----------
      Net cash used in investing activities..........      (2,036)     (8,183)    (9,069)    (1,917)    (15,673)
                                                       ----------  ----------  ---------  ---------  ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from issuance of long-term debt...........      64,037      25,408     --         --          --
  Principal payments of long-term debt...............     (64,505)       (272)      (262)       (33)        (33)
  Deferred financing costs...........................      (3,560)     (1,888)      (336)      (138)
  Net borrowings under credit agreements.............       3,950       3,040      2,671         42      12,809
  Payment of prepayment fees.........................      (1,272)     --         --         --          --
  Payment for redemption of preferred stock..........      --         (23,015)    --         --          --
  Payment for cancellation of outstanding warrants...        (750)     --         --         --          --
                                                       ----------  ----------  ---------  ---------  ----------
  Net cash from (used in) financing activities.......      (2,100)      3,273      2,073       (129)     12,776
                                                       ----------  ----------  ---------  ---------  ----------
NET INCREASE (DECREASE) IN CASH......................         (14)         (2)         4         (1)         (8)
CASH, at beginning of period.........................          31          17         15         15          19
                                                       ----------  ----------  ---------  ---------  ----------
CASH, at end of period...............................  $       17  $       15  $      19  $      14  $       11
                                                       ----------  ----------  ---------  ---------  ----------
                                                       ----------  ----------  ---------  ---------  ----------
SUPPLEMENTAL CASH FLOW INFORMATION:
  Interest paid during the period....................  $    7,701  $    7,885  $   8,196  $     276  $      401
                                                       ----------  ----------  ---------  ---------  ----------
                                                       ----------  ----------  ---------  ---------  ----------
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-5
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
       CONSOLIDATED STATEMENTS OF CHANGES IN COMMON STOCKHOLDERS' DEFICIT
                  (DOLLARS IN THOUSANDS, EXCEPT SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                             COMMON
                                                            STOCK AND
                                                           ADDITIONAL     COMMON                        COMMON
                                             SHARES OF       PAID IN       STOCK      ACCUMULATED   STOCKHOLDERS'
                                           COMMON STOCK      CAPITAL     WARRANTS       DEFICIT        DEFICIT
                                          ---------------  -----------  -----------  -------------  --------------
<S>                                       <C>              <C>          <C>          <C>            <C>
Balance at December 31, 1993............          7,649     $   1,051       --        ($   33,608)   ($    32,557)
Effect of stock split...................        429,851        --           --            --              --
Debt proceeds attributable to warrants
 issued.................................        --             --        $   2,500        --                2,500
Reclassification of redeemable common
 stock reflecting termination of
 stockholder agreement which may have
 required Universal Outdoor II Holding
 Company to purchase up to 20% of its
 outstanding Class A common stock.......        --                400       --            --                  400
Net loss................................        --             --           --             (5,166)         (5,166)
                                          ---------------  -----------  -----------  -------------  --------------
Balance at December 31, 1994............        437,500         1,451        2,500        (38,774)        (34,823)
Net loss................................        --             --           --             (3,703)         (3,703)
                                          ---------------  -----------  -----------  -------------  --------------
Balance at December 31, 1995............        437,500         1,451        2,500        (42,477)        (38,526)
Net loss (unaudited)....................        --             --           --             (2,007)         (2,007)
                                          ---------------  -----------  -----------  -------------  --------------
Balance at March 31, 1996 (unaudited)...        437,500     $   1,451    $   2,500    ($   44,484)   ($    40,533)
                                          ---------------  -----------  -----------  -------------  --------------
                                          ---------------  -----------  -----------  -------------  --------------
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-6
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
    Universal  Outdoor, Inc., Universal Outdoor  II Holding Company (the Holding
Company), Outdoor Properties,  Inc., Midwest  Outdoor Management,  Inc. and  CBT
Development,   Inc.  were  entities  under  common  ownership  and  control.  In
connection with the Refinancing Plan (see below), (i) a wholly-owned  subsidiary
of  the Holding Company was merged with  and into Universal Outdoor, Inc., which
thereupon became  a wholly-owned  subsidiary  of the  Holding Company  and  (ii)
Universal Outdoor, Inc. (Universal) acquired all of the assets, in consideration
for  the assumption of  all of the  liabilities, of each  of Outdoor Properties,
Inc., Midwest Outdoor Management, Inc. and CBT Development, Inc. In  conjunction
with  the Refinancing Plan,  2,649 shares of  class A common  stock of Universal
were exchanged for an equal number of common shares of the Holding Company,  and
1,556  shares of  class B  common stock of  Universal were  exchanged for 48,000
shares of Series B voting preferred stock of the Holding Company.
 
    Effective November 18, 1993, Universal executed a Refinancing Plan to extend
the average  life  of  its  obligations, thereby  enhancing  its  operating  and
financial flexibility. As part of the Refinancing Plan, Universal combined, in a
single  operating entity  (Universal Outdoor,  Inc.) under  the Holding Company,
business activities previously  conducted by  separate affiliated  corporations,
repaid  certain outstanding indebtedness, issued  $65.0 million Senior Notes due
2003 of Universal and replaced its  existing bank credit facility. In  addition,
the  Refinancing Plan provided for the amendment  of the terms of the redeemable
preferred stock of the Holding Company to allow the provisions of the  indenture
governing  the  Senior Notes  due  2003 to  restrict  payments by  the operating
company to the  Holding Company until  the $65.0 million  Senior Notes due  2003
have been retired.
 
    Pursuant  to the Refinancing  Plan, Universal entered  a new credit facility
which permits borrowings of  up to $12,500 on  a revolving basis.  Additionally,
Universal  issued $65.0 million Senior Notes. With the funds obtained, Universal
(i) repaid all outstanding bank  borrowings, (ii) retired approximately  $25,000
of  senior  secured  notes (including  a  prepayment penalty  of  $1,000), (iii)
retired  approximately  $6,500  of   senior  subordinated  notes,  (iv)   repaid
approximately $3,400 of other indebtedness and (v) paid related transaction fees
and expenses, including prepayment penalties.
 
    Upon   consummation  of  the  Refinancing   Plan,  Universal  recognized  an
extraordinary loss  totaling $3,300  relating to  the write-off  of  unamortized
deferred  financing costs  and prepayment  fees associated  with long  term debt
instruments. Furthermore, the  redeemable preferred stock  ($16,900 at  November
18,  1993,  the  refinancing  date)  and a  $1,200  unsecured  term  loan became
obligations of and were recorded in  the Holding Company with the operations  of
Universal  and  all  other  assets and  liabilities  recorded  in  the operating
subsidiary, Universal. The Holding  Company's sole source of  funds will be  the
operations  of its wholly-owned subsidiary, Universal.  However the terms of the
$65.0  million  Senior  Notes  due  2003  effectively  preclude  the   operating
subsidiary from distributing cash to satisfy obligations of the Holding Company.
 
    Universal  is a  leading Midwestern  outdoor advertising  company. Universal
owns  and  operates  outdoor  advertising  display  faces  principally  in  five
geographic  markets:  Chicago,  Illinois;  Milwaukee,  Wisconsin;  Indianapolis,
Indiana; Des  Moines, Iowa;  and Evansville,  Indiana. Universal  sells  outdoor
advertising space to national, regional and local advertisers.
 
    Historically,  manufacturers  of tobacco  products,  principally cigarettes,
have been  major  users  of outdoor  advertising  displays,  including  displays
operated  by Universal.  In 1993,  1994 and  1995, tobacco  industry advertising
accounted for approximately 14.8%, 13.1% and 13.3% of Universal's net  revenues,
respectively.
 
                                      F-7
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
    The  summary of significant  accounting policies is  presented to assist the
reader  in  understanding  and  evaluating  Universal's  consolidated  financial
statements.  These policies are in conformity with generally accepted accounting
principles consistently applied in all material respects.
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that  affect the  reported  amounts of  assets and  liabilities  and
disclosure  of contingent  assets and liabilities  at the date  of the financial
statements and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.
 
    PRINCIPLES OF CONSOLIDATION
 
    The  Holding Company's subsidiary is wholly-owned and is consolidated in the
accompanying  financial   statements.   All  material   intercompany   balances,
transactions and profits have been eliminated.
 
    REVENUE RECOGNITION
 
    Universal's revenues are generated from contracts with advertisers generally
covering  periods of one to twelve months. Universal recognizes revenues ratably
over the contract  term and  defers customer  prepayment of  rental fees.  Costs
incurred  for the production  of outdoor advertising  displays are recognized in
the initial month of the contract or as incurred during the contract period.
 
    PREPAID LAND RENTS
 
    Most of Universal's  outdoor advertising  structures are  located on  leased
land.  Land rents are typically paid in  advance for periods ranging from one to
twelve months. Prepaid land rents are  expensed ratably over the related  rental
term.
 
    PROPERTY AND EQUIPMENT
 
    Property  and equipment are  stated at cost.  Depreciation is computed using
straight-line and accelerated  methods over  the estimated useful  lives of  the
assets.  Expenditures for maintenance  and repairs are  charged to operations as
incurred; major improvements are capitalized.
 
    INTANGIBLE ASSETS
 
    Non-compete  agreements,  deferred  financing  and  acquisition  costs   are
amortized  over their estimated economic lives, ranging from three to ten years.
The excess of cost over fair value  of assets acquired is amortized over  twenty
years  on  a  straight-line  basis.  Universal  reviews  the  carrying  value of
intangibles and other long-lived assets for impairment when events or changes in
circumstances indicate  that  the  carrying  amount of  the  asset  may  not  be
recoverable. This review is performed by comparing estimated undiscounted future
cash flows from use of the asset to the recorded value of the asset.
 
    INCOME TAXES
 
    Income  tax  expense  is based  on  pre-tax income  for  financial reporting
purposes, adjusted for the effects of permanent differences between such  income
and  that reported for tax return  purposes. Deferred tax assets and liabilities
are recognized for  expected future  tax consequences  of temporary  differences
between  the  carrying  amounts  and  tax bases  of  the  underlying  assets and
liabilities (Note 8).
 
    PER SHARE INFORMATION
 
    Loss per  common and  equivalent share  are based  on the  weighted  average
number  of common stock and common stock equivalents outstanding during periods,
computed using the treasury stock method. Common stock equivalents represent the
potential dilutive impact of  common stock warrants. For  the three years  ended
December  31, 1995,  stock warrants  issued did  not have  a dilutive  impact on
earnings per share.
 
                                      F-8
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    The Company is contemplating a 16-for-1  stock split in connection with  its
initial  public offering discussed in the forepart of this Prospectus. The stock
split has not been reflected  in the financial statements  as there has been  no
approval by the Board of Directors.
 
    RECLASSIFICATIONS
 
    Certain  financial information in the prior  years have been reclassified to
conform to the current year presentation.
 
    INTERIM FINANCIAL INFORMATION
 
    The interim financial information as of March 31, 1996 and 1995 and for  the
three  months then ended has been  prepared from the unaudited financial records
of the  Company and,  in the  opinion of  management, reflects  all  adjustments
necessary  for  a fair  presentation of  the financial  position and  results of
operations and of cash flows for the respective interim periods. All adjustments
were of a normal and recurring nature.
 
NOTE 3 -- PROPERTY AND EQUIPMENT:
    Major classes of property and equipment consist of the following at December
31, 1994 and 1995:
 
<TABLE>
<CAPTION>
                                                                                                 DECEMBER 31,
                                                                                             --------------------
                                                                                               1994       1995
                                                                                             ---------  ---------
<S>                                                                                          <C>        <C>
Outdoor advertising structures.............................................................  $  70,869  $  76,340
Land and capitalized land lease costs......................................................      2,167      2,232
Vehicles and equipment.....................................................................      3,751      4,712
Building and leasehold improvements........................................................      3,019      3,150
Display faces under construction...........................................................        125      1,344
                                                                                             ---------  ---------
                                                                                                79,931     87,778
Less accumulated depreciation..............................................................     26,280     32,432
                                                                                             ---------  ---------
Net property and equipment.................................................................  $  53,651  $  55,346
                                                                                             ---------  ---------
                                                                                             ---------  ---------
</TABLE>
 
NOTE 4 -- LONG-TERM DEBT AND OTHER OBLIGATIONS:
    Long-term debt consists of the following at December 31, 1994 and 1995:
 
<TABLE>
<CAPTION>
                                                                                      DECEMBER 31,
                                                                                 ----------------------
                                                                                   1994        1995
                                                                                 ---------  -----------
<S>                                                                              <C>        <C>
11% Senior Notes due 2003, net of discount of $902 and $839 (a)................  $  64,098  $    64,161
14% Senior Secured Discount Notes due 2004, net of discount of $24,835 and
 $20,917 (b)...................................................................     25,165       29,083
Credit facility (c)............................................................      6,990        3,286
Acquisition line (c)...........................................................     --            6,375
Unsecured promissory note (d)..................................................      1,200        1,200
Other obligations (e)..........................................................      2,274        2,315
                                                                                 ---------  -----------
                                                                                    99,727      106,420
Less current maturities of long-term debt and other obligations................         58           58
                                                                                 ---------  -----------
                                                                                 $  99,669  $   106,362
                                                                                 ---------  -----------
                                                                                 ---------  -----------
</TABLE>
 
- ------------------------
(a) The $65.0 million Senior Notes due 2003 have interest payable  semi-annually
    and  are subject to redemption at the option of Universal beginning in 1998.
    The $65.0 million Senior Notes due 2003
 
                                      F-9
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
    also  contain  certain  restrictive   covenants  including,  among   others,
    limitations  on additional debt incurrence and restrictions on distributions
    to stockholders, except for limited payments permitted under the Indenture.
 
(b) The $50.0  million Senior Secured  Discount Notes  due 2004 do  not pay  any
    interest  prior to July  1, 1999. Commencing  July 1, 1999,  interest on the
    Notes will accrue at the  per annum rate of 14%  of the principal amount  at
    maturity  and will be  payable in cash  semi-annually on each  January 1 and
    July 1, commencing on January 1, 2000.  These notes are secured by a  pledge
    of  all the outstanding  common shares of  Universal and rank  pari passu in
    right of payment with existing  senior indebtedness of the Holding  Company.
    The  indenture governing these notes  contains certain restrictive covenants
    including, among others, limitations on Universal and the Holding Company on
    additional debt incurrence, restrictions  on distributions to  shareholders,
    the  creation of  liens, the making  of certain investments  and engaging in
    transactions with affiliates.
 
    The Holding Company will be dependent on the cash flow of Universal and  its
    subsidiary  in  order  to meet  its  debt service  obligations.  The Holding
    Company believes that it will receive distributions from Universal to enable
    it to  service  the  cash  interest  payments;  however,  there  can  be  no
    assurances  that such  distributions, if  any, will  be adequate  to satisfy
    either the  cash interest  on,  or the  payment  of such  debt.  Significant
    contractual and other restrictions exist on the payment of dividends and the
    making  of loans by Universal to the Holding Company. Consequently, all or a
    portion of the  $50.0 million  Senior Secured  Discount Notes  due 2004  may
    require  refinancing prior to the maturity  thereof. During the period prior
    to July 1,  2004, the Holding  Company does not  expect to have  significant
    short-term  cash requirements except for certain legal, accounting, printing
    and other similar costs.
 
(c) In  July 1995,  Universal's credit  agreement was  amended to  increase  the
    available  borrowings, to extend  the term of  the agreement, and  to add an
    acquisition line of credit.
 
    Pursuant to the amended revolving credit agreement that extends through  May
    2001,  Universal  has borrowing  available under  a  credit facility  and an
    acquisition line of  credit. The  credit facility permits  borrowings up  to
    $12,500  until  May  1,  2000 when  available  borrowings  under  the credit
    facility are scheduled to reduce to $10,000. The acquisition line of  credit
    permits borrowings up to $22,500. Available borrowings under the acquisition
    line are scheduled to reduce to $19,500 in 1996, $15,500 in 1997, $10,500 in
    1998 and $4,500 in 1999 and $0 in 2000.
 
    The  loans under the  credit facility and acquisition  line bear interest at
    the rate per annum equal  to the following: (i)  Prime rate plus 0.25%  when
    the aggregate principle amount outstanding under the credit facility and the
    acquisition line is $20 million or less, and (ii) Prime rate plus 0.50% when
    the  aggregate  principle amount  outstanding is  greater than  $20 million.
    Prior to the amendment, Universal paid interest on this facility at (i)  the
    Prime  rate or (ii) LIBOR plus 225 basis points. The interest rate in effect
    during 1995  ranged from  8.5% to  9.25% and  was 6%  to 8.5%  during  1994.
    Interest  on the credit facility is  payable monthly. The credit facility is
    collateralized by  a first  security interest  in all  assets of  Universal.
    Borrowings  under the  credit agreement  are subject  to certain restrictive
    covenants including, among others, a maximum ratio of total indebtedness  to
    earnings,  a  minimum  ratio  of  earnings  to  total  interest  expense and
    restrictions on  additional  debt incurrence  as  well as  distributions  to
    stockholders.  Commitment  fees  are  0.25% of  the  unused  portion  of the
    committed facility and are paid quarterly.
 
                                      F-10
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
(d) The unsecured term loan of the  Holding Company, which is due no later  than
    60  days following November 15,  2003, bears interest at  10% and is payable
    monthly. This loan is guaranteed by a stockholder of the Holding Company.
 
(e) Other obligations include the following:
 
<TABLE>
<CAPTION>
                                                                               DECEMBER 31,
                                                                           --------------------
                                                                             1994       1995
                                                                           ---------  ---------
<S>                                                                        <C>        <C>
- - Secured term note due November 30, 1999 bearing interest at the prime
  rate. Interest on this note is payable monthly. This note is secured by
  a building in Addision, Illinois.......................................  $   1,200  $   1,148
- - Promissory note due December 31, 2001. Interest on this note is
  calculated annually and is equal to 14% of the cash flow (as defined)
  of Universal's subsidiary..............................................        500        500
- - Promissory note with interest, compounded annually, at 10%, due May 4,
  1999. For the first two years subsequent to May 4, 1994, interest is
  added to the principal balance. Thereafter, interest is to be paid
  monthly in arrears.....................................................        500        500
- - Other obligations......................................................         74        167
                                                                           ---------  ---------
                                                                           $   2,274  $   2,315
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
    Aggregate maturities  of long-term  debt obligations  for each  of the  five
years subsequent to 1995 are $58, $54, $95, $2,712 and $4,500.
 
NOTE 5 -- PURCHASE OF PREFERRED AND COMMON STOCK:
    The  Holding Company  sold 50,000 Units  consisting of $50.0  million of 14%
Senior Secured Discount Notes due 2004 and 50,000 warrants to purchase shares of
common stock. The gross proceeds from the  sale of the Units were $25,400  which
were used by the Holding Company (i) to purchase, for approximately $18,400, all
of  the outstanding  shares of its  Series A preferred  stock (including accrued
dividends) together with  approximately 23.1%  of its  outstanding common  stock
held  by  the holder  of the  Series A  preferred stock,  (ii) to  purchase, for
approximately $4.7  million, all  of  the outstanding  shares  of its  Series  B
preferred  stock (including accrued dividends), (iii) to pay related transaction
fees and expenses and,  (iv) for working capital  purposes. In addition,  12,500
warrants  to purchase  shares of  common stock  were issued  as compensation for
services rendered in connection with the sale of the Units. The warrants,  which
are  exercisable at a  price of $.01  per share, were  assigned, based on market
conditions at the time of the sale of the Units, a value of $40 per warrant,  or
$2,500 in total.
 
NOTE 6 -- REDEEMABLE PREFERRED STOCK:
    In  connection with  the 1993 Refinancing,  the Holding  Company amended its
Certificate of Incorporation and authorized  and issued 48,000 shares of  no-par
Series B preferred stock in exchange for the 1,556 outstanding shares of Class B
common  stock of  Universal. This preferred  stock was initially  valued at fair
market value, or $4,287. As  described in Note 5,  the Series B preferred  stock
and  the  Series  A  preferred stock  (as  described  below),  including accrued
dividends, were purchased by the Holding Company in June 1994.
 
                                      F-11
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 7 -- LEASE COMMITMENTS:
    Rent expense  totaled $4,100,  $4,600 and  $4,600 in  1993, 1994  and  1995,
respectively. Minimum annual rentals under the terms of noncancellable operating
leases in effect at December 31, 1995 are payable as follows:
 
<TABLE>
<CAPTION>
YEAR                                                                        LEASES       LAND       TOTAL
- ------------------------------------------------------------------------  -----------  ---------  ---------
<S>                                                                       <C>          <C>        <C>
1996....................................................................   $     191   $   3,315  $   3,506
1997....................................................................         145       2,995      3,140
1998....................................................................          63       2,615      2,678
1999....................................................................          63       2,242      2,305
2000....................................................................          53       1,925      1,978
Thereafter..............................................................      --          13,083     13,083
                                                                               -----   ---------  ---------
                                                                           $     515   $  26,175  $  26,690
                                                                               -----   ---------  ---------
                                                                               -----   ---------  ---------
</TABLE>
 
NOTE 8 -- INCOME TAXES:
    Universal  and the Holding Company entered into a tax sharing agreement that
became effective upon completion of the Refinancing Plan. Under the tax  sharing
agreement,  the Holding Company  filed a consolidated  federal income tax return
with Universal for the taxable year of Universal ended on December 31, 1993  and
will  continue to file consolidated returns for each taxable year thereafter for
which the  Holding  Company and  Universal  are eligible  to  file  consolidated
federal  income tax returns.  Under the tax sharing  agreement, for each taxable
year of Universal with respect to which Universal is included in a  consolidated
federal  income tax return with  the Holding Company, Universal  will pay to the
Holding Company an amount  equal to the lesser  of (i) the consolidated  federal
income  tax liability of the consolidated group  of which the Holding Company is
the common  parent  or (ii)  the  federal  income tax  liability  of  Universal,
computed  as  if  Universal had  filed  a  separate federal  income  tax return.
Accordingly, Universal has included  the tax benefits  of the Holding  Company's
net  operating  loss  carryforwards  generated  prior  to  consummation  of  the
Refinancing Plan  in its  deferred  tax computation.  Tax benefits  from  losses
generated  by  the  Holding  Company  subsequent  to  the  consummation  of  the
Refinancing Plan are not available to  Universal; however, such benefits may  be
transferred through either an intercompany transfer or a capital transaction.
 
    Since the Holding Company incurred a net operating loss in 1994 and 1995, no
provision  for income  taxes was  required. Deferred  tax assets,  determined in
accordance with FAS 109, consist of the following:
 
<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,
                                                                                     --------------------
                                                                                       1994       1995
                                                                                     ---------  ---------
<S>                                                                                  <C>        <C>
Bad debts..........................................................................  $      42  $      42
Non-deductible accrued expenses....................................................         81         53
Depreciation.......................................................................        136        523
Non-deductible interest............................................................        558      1,803
Loss carryforwards.................................................................      6,575      6,202
                                                                                     ---------  ---------
                                                                                         7,392      8,623
                                                                                     ---------  ---------
Valuation reserve..................................................................     (7,392)    (8,623)
                                                                                     ---------  ---------
Net deferred tax asset.............................................................  $  --      $  --
                                                                                     ---------  ---------
                                                                                     ---------  ---------
</TABLE>
 
                                      F-12
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 8 -- INCOME TAXES: (CONTINUED)
    For tax return  purposes, the  following companies have  net operating  loss
carryforwards at December 31, 1994 which expire between 2005-2009:
 
<TABLE>
<S>                                                                 <C>        <C>
PRIOR TO REFINANCING PLAN:
  Universal.......................................................             $   5,808
  Holding Company.................................................                 7,172
                                                                               ---------
                                                                               $  12,980
                                                                               ---------
                                                                               ---------
SUBSEQUENT TO REFINANCING PLAN:
  Holding Company.................................................             $   2,524
                                                                               ---------
                                                                               ---------
</TABLE>
 
    Certain  restrictions  on  the  Holding  Company's  utilization  of  the net
operating losses will apply  if there has been  an "ownership change" of  either
the Holding Company, Universal, or both within the meaning of section 382 of the
Internal  Revenue Code. Upon completion of the debt offering and stock purchases
as described in  Note 5,  a limitation  was imposed  on the  net operating  loss
carryforwards  which  arose  prior to  the  Refinancing Plan  of  Universal. The
limitation, as specified in Section 382  of the Internal Revenue Code, is  based
on a percentage of the value of the Company at the time of the ownership change.
Furthermore,  the Holding Company's use of  Universal's net operating losses are
subject to limitations  applicable to corporations  filing consolidated  federal
income tax returns.
 
    In  accordance with the Internal Revenue Code regulations, the deductibility
of interest for  the $50.0  million Senior Secured  Discount Notes  due 2004  is
limited.  Net  operating  losses exclude  any  interest which  is  not currently
deductible.
 
NOTE 9 -- SUPPLEMENTAL CASH FLOW INFORMATION:
    In May  1994,  Universal  entered  into two  asset  purchase  agreements  to
purchase,  for a net  combined purchase price  of $4,300, advertising structures
located in the Chicago and Milwaukee markets. Approximately, $3,300 of the total
purchase price was paid in  cash and $1,000 was paid  in the form of  promissory
notes  issued by Universal. Additionally, in  October 1994, Universal acquired a
building in Addison,  Illinois, for $1,500,  $1,200 of which  was funded with  a
secured  term note.  Accordingly, the Statement  of Cash Flows  does not reflect
these notes issued to acquire the advertising structures or building.
 
    In addition, in  1994, 12,500 warrants  to purchase shares  of common  stock
were issued as compensation for services rendered in connection with the sale of
the  Units (Note 5). Accordingly,  the Statement of Cash  Flows does not reflect
the $500 value assigned to the warrants as a cash outflow for deferred financing
costs.
 
    In March  1995, Universal  entered  into two  stock purchase  agreements  to
purchase,  for a net  combined purchase price  of $1,400, advertising structures
located in the Dallas market. Approximately  $1,200 of the total purchase  price
was  paid in cash  and $200 was paid  in the form of  promissory notes issued by
Universal or assumption of  debt of the  acquired Company. Additionally,  during
1995  Universal  acquired signboard  crane equipment  for  $103 under  a capital
lease. Accordingly,  the Statement  of  Cash Flows  does  not reflect  the  debt
incurred in the acquisition of the stock or the equipment.
 
NOTE 10 -- FINANCIAL INSTRUMENTS:
    The  Holding Company values its financial instruments as required by FAS No.
107, "Disclosures  about Fair  Values of  Financial Instruments."  The  carrying
amounts of cash and cash equivalents, short
 
                                      F-13
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 10 -- FINANCIAL INSTRUMENTS: (CONTINUED)
term  debt and  long-term variable  rate debt  approximate fair  value. The fair
value of long-term debt is based on market prices. The estimated fair values  of
the  Holding Company's financial instruments, for which the carrying amount does
not approximate fair value, as of December 31, 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                                                 CARRYING      AMOUNT
                                                                                   FAIR         VALUE
                                                                                -----------  -----------
<S>                                                                             <C>          <C>
Long-term debt................................................................  $   106,420  $   109,145
</TABLE>
 
NOTE 11 -- COMMITMENT AND CONTINGENCIES:
    The Holding Company is subject to various legal claims, suits and complaints
in  the  normal  course  of   business.  Such  litigation  includes  claims   by
municipalities  that  certain outdoor  advertising  structures must  be removed.
While the ultimate outcome of current and future litigation cannot be  predicted
with  certainty,  management  believes, based  on  the advice  of  the Company's
counsel, the final outcome of such  litigation will not have a material  adverse
effect on the Holding Company's consolidated financial position.
 
    Pursuant to the Refinancing Plan, the Holding Company entered into a Limited
Capital  Appreciation  Rights  Agreement  with  certain  institutions  that were
previously debt holders of Universal (the "Holders"). Pursuant to the agreement,
upon the  occurrence  of a  "Triggering  Event,"  the Holding  Company  will  be
obligated  to pay  to the  Holders consideration based  on the  valuation of the
common equity of the Holding  Company, but in no event  in excess of $3,800.  As
defined by the agreement, a Triggering Event includes an initial public offering
of  common  stock  and  a  plan  of  complete  liquidation  or  dissolution. The
expiration date of the agreement is June 30, 1998, except that, with respect  to
an  initial public  offering of  common stock, the  expiration date  is June 30,
1996. As the likelihood of a triggering event occurring prior to the agreement's
expiration date  is not  probable, no  accrual, or  charge to  operations,  were
recorded at December 31, 1995.
 
NOTE 12 -- SUBSEQUENT EVENTS:
    In  February 1996,  the Company  entered into  an agreement  to purchase all
outstanding stock of NOA Holding Company for approximately $85 million ("Naegele
Acquisition"). The Company expects fees and expenses associated with the deal to
be $5  million. As  a result  of  the proposed  stock purchase,  Universal  will
acquire  signboards  in the  Minneapolis/St.  Paul, Minnesota  and Jacksonville,
Florida markets.  The  Company expects  to  finance this  acquisition  with  $60
million in bank borrowings and $30 million in cash proceeds from the purchase of
equity  of the Holding Company by an investor group. The transaction is expected
to close in April 1996.
 
    In the  first  quarter of  1996,  the Company  also  entered into  an  asset
purchase  agreement with Adsign, Inc.  Under this agreement, Universal purchased
approximately 160 display  faces in  the Chicago  market in  exchange for  $12.5
million.  The purchase price was  paid in cash and  was financed with borrowings
against the Acquisition Line of Credit.
 
NOTE 13 -- NAEGELE AND PARAMOUNT ACQUISITIONS (UNAUDITED):
    On April 5, 1996, the Company  refinanced its existing credit facility  with
(i)  a revolving credit line  in the amount of  $12.5 million ("Revolving Credit
Facility") and (ii) an acquisition term loan and an acquisition revolving credit
line  in  the  amount   of  $75.0  million   and  $12.5  million,   respectively
("Acquisition  Credit  Facility"). No  amounts  were drawn  under  the Revolving
Credit Facility  to  finance  the  Naegele  Acquisition;  the  Revolving  Credit
Facility  is available  to Universal  Outdoor, Inc.  for working  capital needs.
Approximately  $84.5  million  was  drawn  and  used  to  finance  the   Naegele
Acquisition and refinance other
 
                                      F-14
<PAGE>
                UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
 
NOTE 13 -- NAEGELE AND PARAMOUNT ACQUISITIONS (UNAUDITED): (CONTINUED)
indebtedness  under the  Acquisition Credit  Faciliy. Both  the Revolving Credit
Facility and the Acquisition Credit Facility are secured by a lien on the assets
of Universal Outdoor, Inc., a pledge of  the stock of the Company, and a  pledge
of the stock of any wholly-owned subsidiary of Universal Outdoor, Inc.
 
    In  addition, the Company  sold 186,500 shares  of Class B  common stock and
188,500 shares  of Class  C  common stock  for  approximately $30  million.  The
proceeds were used to assist in the financing of the Naegele Acquisition.
 
    In  April  1996, the  Company acquired  four painted  bulletin faces  in the
Chicago market from Paramount Outdoor, Inc. in an asset purchase transaction for
approximately $600,000.
 
                                      F-15
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                  PRO FORMA COMBINED STATEMENTS OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                UNIVERSAL                                 PRO FORMA               AS ADJUSTED
                                                 OUTDOOR      AD-SIGN,       NOA    ----------------------   ----------------------
                                                HOLDINGS,     INC. AND     HOLDING  ACQUISITION               OFFERING
                                                  INC.      IMAGE MEDIA    COMPANY  ADJUSTMENTS   COMBINED   ADJUSTMENTS   COMBINED
                                                ---------   ------------   -------  -----------   --------   -----------   --------
<S>                                             <C>         <C>            <C>      <C>           <C>        <C>           <C>
Revenues......................................   $38,101       $3,616      $28,364  $ --          $70,081      $--          $70,081
Less -- commissions and discounts.............     3,953          249       3,516     --            7,718       --           7,718
                                                ---------   ------------   -------  -----------   --------   -----------   --------
                                                  34,148        3,367      24,848     --           62,363       --          62,363
                                                ---------   ------------   -------  -----------   --------   -----------   --------
Operating expenses:
  Direct cost of revenue......................    12,864        1,286      10,285     --           24,435       --          24,435
  General and administrative..................     4,645          402       5,378    (2,500)(c)     7,925       --           7,925
  Depreciation and amortization...............     7,402          640       4,341     3,260(a)     15,643       --          15,643
                                                ---------   ------------   -------  -----------   --------   -----------   --------
                                                  24,911        2,328      20,004       760        48,003       --          48,003
                                                ---------   ------------   -------  -----------   --------   -----------   --------
Operating income (loss).......................     9,237        1,039       4,844      (760)       14,360       --          14,360
                                                ---------   ------------   -------  -----------   --------   -----------   --------
Other expense:................................
  Interest....................................    12,894       --           2,503     3,569(b)     18,966      (4,183)      14,783
  Other.......................................        46       --            --       --               46       --              46
                                                ---------   ------------   -------  -----------   --------   -----------   --------
                                                  12,940       --           2,503     3,569        19,012      (4,183)      14,829
                                                ---------   ------------   -------  -----------   --------   -----------   --------
Net income (loss).............................   $(3,703)      $1,039      $2,341   $(4,329)      $(4,652)     $4,183       $ (469)
                                                ---------   ------------   -------  -----------   --------   -----------   --------
                                                ---------   ------------   -------  -----------   --------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.
 
                                      F-16
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                  PRO FORMA COMBINED STATEMENTS OF OPERATIONS
                   FOR THE THREE MONTHS ENDED MARCH 31, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                UNIVERSAL                                 PRO FORMA               AS ADJUSTED
                                                 OUTDOOR      AD-SIGN,       NOA    ----------------------   ----------------------
                                                HOLDINGS,     INC. AND     HOLDING  ACQUISITION               OFFERING
                                                  INC.      IMAGE MEDIA    COMPANY  ADJUSTMENTS   COMBINED   ADJUSTMENTS   COMBINED
                                                ---------   ------------   -------  -----------   --------   -----------   --------
<S>                                             <C>         <C>            <C>      <C>           <C>        <C>           <C>
Revenues......................................   $ 9,332       $  904      $6,633   $ --          $16,869      $--          $16,869
Less -- commissions and discounts.............       905           62         801     --            1,768       --           1,768
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   8,427          842       5,832     --           15,101       --          15,101
                                                ---------       -----      -------  -----------   --------   -----------   --------
Operating expenses:
  Direct cost of revenue......................     3,571          322       2,616     --            6,509       --           6,509
  General and administrative..................     1,227          100       1,459      (676)(c)     2,110       --           2,110
  Depreciation and amortization...............     2,032          160       1,053       815(a)      4,060       --           4,060
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   6,830          582       5,128       139        12,679       --          12,679
                                                ---------       -----      -------  -----------   --------   -----------   --------
Operating income (loss).......................     1,597          260         704      (139)        2,422       --           2,422
                                                ---------       -----      -------  -----------   --------   -----------   --------
Other expense:................................
  Interest....................................     3,594       --             468       863(b)      4,925      (1,051)       3,874
  Other.......................................        10       --            --       --               10       --              10
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   3,604       --             468       863         4,935      (1,051)       3,884
                                                ---------       -----      -------  -----------   --------   -----------   --------
Net income (loss).............................   $(2,007)      $  260      $  236   $(1,002)      $(2,513)     $1,051       $(1,462)
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                ---------       -----      -------  -----------   --------   -----------   --------
</TABLE>
 
                   FOR THE THREE MONTHS ENDED MARCH 31, 1995
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                UNIVERSAL                                 PRO FORMA               AS ADJUSTED
                                                 OUTDOOR      AD-SIGN,       NOA    ----------------------   ----------------------
                                                HOLDINGS,     INC. AND     HOLDING  ACQUISITION               OFFERING
                                                  INC.      IMAGE MEDIA    COMPANY  ADJUSTMENTS   COMBINED   ADJUSTMENTS   COMBINED
                                                ---------   ------------   -------  -----------   --------   -----------   --------
<S>                                             <C>         <C>            <C>      <C>           <C>        <C>           <C>
Revenues......................................   $ 8,025       $  904      $6,283   $ --          $15,212      $--          $15,212
Less -- commissions and discounts.............       789           62         790     --            1,641       --           1,641
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   7,236          842       5,493     --           13,571       --          13,571
                                                ---------       -----      -------  -----------   --------   -----------   --------
Operating expenses:
  Direct cost of revenue......................     3,108          321       2,520     --            5,949       --           5,949
  General and administrative..................     1,072          101       1,375      (625)(c)     1,923       --           1,923
  Depreciation and amortization...............     1,737          160       1,009       815(a)      3,721       --           3,721
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   5,917          582       4,904       190        11,593       --          11,593
                                                ---------       -----      -------  -----------   --------   -----------   --------
Operating income (loss).......................     1,319          260         589      (190)        1,978       --           1,978
                                                ---------       -----      -------  -----------   --------   -----------   --------
Other expense:................................
  Interest....................................     3,087       --             707       811(b)      4,605      (1,036)       3,569
  Other.......................................        10       --            --       --               10       --              10
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                   3,097       --             707       811         4,615      (1,036)       3,579
                                                ---------       -----      -------  -----------   --------   -----------   --------
Net income (loss).............................   $(1,778)      $  260      $ (118 ) $(1,001)      $(2,637)     $1,036       $(1,601)
                                                ---------       -----      -------  -----------   --------   -----------   --------
                                                ---------       -----      -------  -----------   --------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.
 
                                      F-17
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
              NOTES TO PRO FORMA COMBINED STATEMENTS OF OPERATIONS
 
NOTE 1 -- BASIS OF PRESENTATION
 
    The unaudited pro forma combined statements of operations give effect to the
acquisition by Universal  Outdoor Holdings,  Inc. of  the capital  stock of  NOA
Holding  Company  in a  transaction to  be  accounted for  as a  purchase. These
statements are based  on the  individual statements of  operations of  Universal
Outdoor  Holdings, Inc., NOA Holding Company,  Ad-Sign, Inc. and Image Media and
combine their results of operations for the year ended December 31, 1995 and the
three months ended March 31, 1996 and 1995 as if the acquisitions occurred as of
the beginning of the periods  presented. The historical statement of  operations
of  NOA Holding Company  excludes the results  of operations of  the Memphis and
Youngstown markets which were sold in November  of 1995, as well as the gain  on
the sale of those operations.
 
    No  income taxes have been reflected in the statements of operations because
(a) available net  operating loss carryforwards  of Universal Outdoor  Holdings,
Inc.  previously have been fully offset with  a valuation allowance, and (b) the
income taxes recorded by NOA Holding Company have been eliminated as they relate
principally to the gain from the sale of the Memphis and Youngstown operations.
 
NOTE 2 -- PRO FORMA ADJUSTMENTS
 
    The pro  forma  combined statements  of  operations have  been  prepared  to
reflect  (a)  the  acquisition  of  NOA  Holding  Company  by  Universal Outdoor
Holdings, Inc.  for an  aggregate purchase  price of  $85 million  plus  related
acquisition  fees of $5 million,  (b) the financing of  such acquisition by bank
borrowings of $60 million and the issuance of $30 million of common shares to an
investor group, and (c) the  utilization of the proceeds  to the Company of  the
public  equity offering to redeem  $8.1 million in accreted  value of 14% Senior
Secured Discount Notes due 2004 and repay $35 million of 8.25% bank  borrowings.
Pro Forma adjustments have been made to reflect:
 
    (a)  Additional  annual  depreciation  of $3.9  million  resulting  from the
       increased basis  of  $45  million  and  $13.6  million  in  property  and
       equipment  acquired, based on estimated useful lives of 15 years from NOA
       Holding Company and Ad-Sign, Inc. and Image Media, respectively.
 
    (b) Annual  interest charges  of $4,950,000  on $60  million of  8.25%  bank
       borrowings  issued  in  connection with  the  acquisition,  less interest
       eliminated on NOA Holding Company debt not assumed in the acquisition and
       annual interest  charges of  $1,122,000 on  $13.6 million  of 8.25%  bank
       borrowings issued in connection with the acquisition of Ad-Sign, Inc. and
       Image Media.
 
    (c)  Elimination  of certain  duplicate  corporate expenses  of  NOA Holding
       Company, principally relating  to employee  costs and  costs relating  to
       other  corporate activities. Such expenses were eliminated by the company
       upon completion of the acquisition.
 
                                      F-18
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
 
                        PRO FORMA COMBINED BALANCE SHEET
 
                                 MARCH 31, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                  UNIVERSAL                         PRO FORMA                    AS ADJUSTED
                                   OUTDOOR                 ----------------------------  ----------------------------
                                  HOLDINGS,   NOA HOLDING    ACQUISITION                    OFFERING
                                    INC.        COMPANY      ADJUSTMENTS     COMBINED      ADJUSTMENTS     COMBINED
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
<S>                              <C>          <C>          <C>              <C>          <C>              <C>
Current assets.................   $   7,566    $   6,830   $     --         $    14,396  $     --         $    14,396
Property and equipment.........      69,266       14,421       45,000 (c)       128,687        --             128,687
Other assets...................       7,915        5,715       21,250 (c)        34,880        --              34,880
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
    Total assets...............   $  84,747    $  26,966   $   66,250       $   177,963                   $   177,963
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
Current liabilities............   $   5,032    $   2,694   $                $     7,726  $                $     7,726
Long-term debt.................     120,248        5,163       60,000 (a)       180,248      (44,576)(d)      135,672
                                                                (5,163     (b)
Other noncurrent liabilities...      --              521       --                   521      --                   521
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
    Total liabilities..........     125,280        8,378        54,837          188,495      (44,576    )     143,919
Stockholders' equity
 (deficit).....................     (40,533 )     18,588        30,000(a)       (10,532)      44,576(d)        34,044
                                                               (18,587     (b)
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
Total liabilities and
 stockholders' equity..........  $   84,747   $   26,966   $    66,250      $   177,963  $   --           $   177,963
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
                                 -----------  -----------  ---------------  -----------  ---------------  -----------
</TABLE>
 
           See accompanying note to pro forma combined balance sheet.
 
                                      F-19
<PAGE>
                    NOTE TO PRO FORMA COMBINED BALANCE SHEET
 
    The pro forma combined  balance sheet has been  prepared to reflect (a)  the
acquisition  of NOA Holding  Company by Universal Outdoor  Holdings, Inc. for an
aggregate purchase  price  of $85  million  plus related  acquisition  fees  and
expenses of $5 million and (b) the repayment of debt related to the financing of
the  acquisition  from  the  proceeds  of  sale  of  common  shares.  Pro  forma
adjustments have been made to reflect:
 
    (a) Bank borrowings of $60 million at  8.25% and issuance of $30 million  of
       common stock,
 
    (b)  The elimination  of the stockholders'  equity accounts and  debt of NOA
       Holding Company,
 
    (c) The recording of the net assets of NOA Holding Company at estimated fair
       value at the acquisition date, and
 
    (d) The $45.7 million estimated proceeds to Universal Outdoor Holdings, Inc.
       for common shares  being sold in  this Offering  which is to  be used  to
       repay indebtedness.
 
                                      F-20
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors
NOA Holding Company
 
    We  have audited the accompanying consolidated balance sheets of NOA Holding
Company as of May 31, 1994 and 1995, and the related consolidated statements  of
operations,  stockholders' equity and cash flows for  each of the three years in
the period ended May 31, 1995. These financial statements are the responsibility
of the Company's  management. Our  responsibility is  to express  an opinion  on
these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the  consolidated financial position  of NOA  Holding
Company  as  of  May 31,  1994  and 1995  and  the consolidated  results  of its
operations and cash flows for  each of the three years  in the period ended  May
31, 1995 in conformity with generally accepted accounting principles.
 
                                          Ernst & Young LLP
 
                                          Minneapolis, Minnesota
                                          July 21, 1995
 
                                      F-21
<PAGE>
                              NOA HOLDING COMPANY
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                    MAY 31,
                                                                              --------------------
                                                                                1994       1995
                                                                              ---------  ---------   MARCH 31,
                                                                                                        1996
                                                                                                    ------------
                                                                                                    (UNAUDITED)
<S>                                                                           <C>        <C>        <C>
                                                     ASSETS
Current assets:
  Cash......................................................................  $   1,619  $   1,630   $      906
  Accounts receivable, net of allowance for doubtful accounts of $346,000 in
   1994 and $338,000 in 1995................................................      4,384      4,517        3,639
  Other receivables.........................................................        256        262          126
  Inventories...............................................................        267        282          153
  Current portion of prepaid leases.........................................      1,183      1,098        1,059
  Prepaid expenses..........................................................        390        274          191
  Other assets..............................................................        150         35          210
                                                                              ---------  ---------  ------------
      Total current assets..................................................      8,249      8,098        6,284
                                                                              ---------  ---------  ------------
Long-term portion of prepaid leases.........................................        312        509          545
Property and equipment, net (Note 3)........................................     23,562     22,357       14,422
Intangibles, net (Note 4)...................................................     17,505     12,374        5,714
                                                                              ---------  ---------  ------------
      Total assets..........................................................  $  49,628  $  43,338   $   26,965
                                                                              ---------  ---------  ------------
                                                                              ---------  ---------  ------------
                                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable..........................................................  $     605  $     650   $      460
  Revolving credit..........................................................        200     --           --
  Accrued interest..........................................................        598        191          393
  Other accrued expenses....................................................      1,626      1,800        1,705
  Deferred revenue..........................................................        100         66          137
  Current portion of long-term debt.........................................      6,000        608           90
                                                                              ---------  ---------  ------------
      Total current liabilities.............................................      9,129      3,315        2,785
                                                                              ---------  ---------  ------------
Long-term debt (Note 5).....................................................     29,657     30,324        4,552
Other long-term liabilities.................................................        577        480          932
                               STOCKHOLDERS' EQUITY (NOTES 8 AND 9)
Preferred stock, par value $.10 per share:
  Authorized shares -- 1,000
  Issued shares -- 1,000....................................................     --         --           --
Class A common stock, par value $.01 per share:
  Authorized shares -- 200,000
  Issued shares -- 81,693.70 in 1994 and 72,919.94 in 1995..................          1          1            1
Class B common stock, par value $.01 per share:
  Authorized shares -- 25,000
  Issued shares -- 13,199.82 in 1994 and 6,172.16 in 1995...................     --         --           --
Additional paid-in capital..................................................     19,524     18,857       18,857
Retained deficit............................................................     (9,260)    (9,639)        (162)
                                                                              ---------  ---------  ------------
      Total stockholders' equity............................................     10,265      9,219       18,696
                                                                              ---------  ---------  ------------
      Total liabilities and stockholders' equity............................  $  49,628  $  43,338   $   26,965
                                                                              ---------  ---------  ------------
                                                                              ---------  ---------  ------------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-22
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            TEN MONTHS ENDED
                                                                YEAR ENDED MAY 31              MARCH 31,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
                                                                                              (UNAUDITED)
<S>                                                      <C>        <C>        <C>        <C>        <C>
Revenues...............................................  $  33,503  $  33,784  $  37,054  $  30,369  $  28,964
Less agency commissions and discounts..................      4,394      4,082      4,553      3,730      3,570
                                                         ---------  ---------  ---------  ---------  ---------
Net revenue............................................     29,109     29,702     32,501     26,639     25,394
Operating expenses:
  Production...........................................      6,876      6,466      6,472      5,416      4,697
  Real estate rental...................................      6,763      7,143      7,556      6,212      6,021
  Selling..............................................      2,364      2,773      2,545      2,108      1,803
  General and administrative...........................      4,951      5,294      5,388      4,391      3,509
  Depreciation and amortization........................      6,726      6,816      7,201      6,589      5,073
                                                         ---------  ---------  ---------  ---------  ---------
                                                            27,680     28,492     29,162     24,716     21,103
                                                         ---------  ---------  ---------  ---------  ---------
Operating profit.......................................      1,429      1,210      3,339      1,923      4,291
Interest...............................................      3,613      3,479      3,062      2,601      1,769
Gain on sale of assets.................................     --         --         --         --         (9,983)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) before income taxes..................     (2,184)    (2,269)       277       (678)    12,505
Income taxes...........................................     --         --         --         --          2,441
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss)......................................     (2,184)    (2,269)       277       (678)    10,064
Dividends on preferred stock...........................       (594)    --         --         --           (587)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) applicable to common shares..........  $  (2,778) $  (2,269) $     277  $    (678) $   9,477
                                                         ---------  ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-23
<PAGE>
                              NOA HOLDING COMPANY
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
 
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          PREFERRED STOCK   CLASS A COMMON     CLASS B COMMON
                                                                STOCK              STOCK         ADDITIONAL
                                          ---------------  ----------------  ------------------   PAID-IN    RETAINED
                                          SHARES   AMOUNT   SHARES    AMOUNT   SHARES    AMOUNT   CAPITAL    DEFICIT
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
<S>                                       <C>      <C>     <C>        <C>    <C>         <C>     <C>         <C>
Balance at May 31, 1992.................  1,000    $--     81,693.70  $  1    13,199.82  $--     $19,228     $ (3,612)
  Dividends declared....................   --       --        --       --        --       --       --            (594)
  Net loss..............................   --       --        --       --        --       --       --          (2,184)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1993.................  1,000     --     81,693.70     1    13,199.82   --      19,228       (6,390)
  Dividends declared....................   --       --        --       --        --       --       --            (305)
  Dividends in-kind.....................   --       --        --       --        --       --         296         (296)
  Net loss..............................   --       --        --       --        --       --       --          (2,269)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1994.................  1,000     --     81,693.70     1    13,199.82   --      19,524       (9,260)
  Dividends in-kind.....................   --       --        --       --        --       --         961         (656)
  Proceeds from issuance of stock.......   --       --        --       --      3,852.63   --       --           --
  Stock redemptions relative to the sale
   of Pony Panels.......................   --       --     (7,599.32)  --     (9,754.26)  --      (1,372)       --
  Repurchases of stock..................   --       --     (1,174.44)  --     (1,126.03)  --        (270)       --
  Compensation expense on stock
   issuances............................   --       --        --       --        --       --          14        --
  Net income............................   --       --        --       --        --       --       --             277
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1995.................  1,000    $--     72,919.94  $  1     6,172.16  $  --   $18,857     $ (9,639)
  Net income (unaudited)................   --       --        --       --        --       --       --           9,477
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at March 31, 1996 (unaudited)...  1,000    $       72,919.94  $  1     6,172.16  $--     $18,857     $   (162)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-24
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              TEN MONTHS ENDED
                                                                  YEAR ENDED MAY 31              MARCH 31,
                                                           -------------------------------  --------------------
                                                             1993       1994       1995       1995       1996
                                                           ---------  ---------  ---------  ---------  ---------
                                                                                                (UNAUDITED)
<S>                                                        <C>        <C>        <C>        <C>        <C>
OPERATING ACTIVITIES
Net income (loss)........................................  $  (2,184) $  (2,269) $     277  $    (678) $   9,477
Adjustments to reconcile to net cash provided by
 operating activities:
  Depreciation and amortization..........................      6,726      6,816      7,201      6,589      5,073
  Gain on sale of assets.................................     --         --         --         --         (9,983)
  Deferred tax provision.................................                                                    550
  Barter revenue resulting from purchases of equipment...       (108)    --         --         --         --
  Stock compensation expense.............................     --         --             14     --         --
  Changes in operating assets and liabilities:
    Accounts receivable..................................       (444)       (57)      (320)       118         (7)
    Other current and noncurrent assets..................        (36)       628         98         66       (123)
    Accounts payable.....................................        191        144         45       (108)    --
    Accrued expenses, deferred revenue and other.........          5       (477)       (59)      (231)      (452)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided by operating activities................      4,150      4,785      7,256      5,756      4,535
                                                           ---------  ---------  ---------  ---------  ---------
INVESTING ACTIVITIES
Capital expenditures for signs...........................       (928)    (1,459)    (1,636)    (1,146)    (1,164)
Proceeds from disposal of signs..........................        150        301         51         26        106
Other capital expenditures...............................     --           (242)      (338)      (293)      (235)
Proceeds from the sale of assets.........................     --         --            542        542     21,784
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in investing activities....................       (778)    (1,400)    (1,381)      (871)    20,491
                                                           ---------  ---------  ---------  ---------  ---------
FINANCING ACTIVITIES
Net borrowings from bank.................................     --            200     --         --          1,500
Dividends paid...........................................       (594)      (296)    --         --         --
Increase in preferred stock..............................     --         --         --         --            540
Principal payments of bank debt..........................     (3,100)    (3,043)    (5,157)    (4,357)   (27,700)
Payments to revise credit agreement......................     --         --           (669)      (668)    --
Principal payments on notes payable......................     --         --            (38)    --            (90)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in financing activities....................     (3,694)    (3,139)    (5,864)    (5,025)   (25,750)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided........................................       (322)       246         11       (140)      (724)
Cash at beginning at of period...........................      1,695      1,373      1,619      1,619      1,630
                                                           ---------  ---------  ---------  ---------  ---------
Cash at end of period....................................  $   1,373  $   1,619  $   1,630  $   1,479  $     906
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    Supplemental schedule of noncash operating and investing activities:
 
       The Company sold the net assets of Pony Panels on August 31, 1994 as part
       of  a stock  redemption. The  book value of  the net  assets sold totaled
       approximately $1,900,000.
 
       The  Company  incurred  long-term  obligations  of  $270,000  for   stock
       redemptions made during the year ended May 31, 1995.
 
       Purchases  of equipment resulting from barter agreements totaled $108,000
       for the year ended May 31, 1993. There were no such purchases in 1994 and
       1995.
 
                See notes to consolidated financial statements.
 
                                      F-25
<PAGE>
                              NOA HOLDING COMPANY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  MAY 31, 1995
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    PRINCIPLES OF CONSOLIDATION
 
    The  accompanying  financial  statements  consolidate  the  accounts  of NOA
Holding Company (formerly  McCarty Holding Company,  Inc.) and its  wholly-owned
subsidiary,  Naegele Outdoor Advertising  Company. All intercompany transactions
have been eliminated in consolidation.
 
    REVENUE RECOGNITION
 
    Advertising  revenue  is  recognized  monthly  over  the  period  in   which
advertisement  displays are posted on the advertising structures. A full month's
revenue is recognized in the first  month of posting. The direct costs  incurred
to  produce  the  related  advertisements  are  expensed  as  incurred. Payments
received in advance of billings are recorded as deferred revenue.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment  are  carried  at  cost.  Maintenance,  repairs  and
renewals,  which  neither  materially add  to  the  value of  the  property, nor
appreciably prolong its life, are charged to expense as incurred.
 
    Depreciation of property and equipment is provided on declining balance  and
straight-line methods over useful lives of 3 to 25 years.
 
    INTANGIBLE ASSETS
 
    Intangibles assets are carried and are amortized on the straight-line method
over  useful lives of  5 to 40  years. Goodwill represents  the cost of acquired
businesses in excess of  amounts assigned to tangible  and intangible assets  at
the date of acquisition.
 
    INVENTORIES
 
    Inventories  consist principally of supplies and are stated at lower of cost
or market as determined on a first-in, first-out basis.
 
    INCOME TAXES
 
    Income  taxes  are  computed  in  accordance  with  Statement  of  Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes".
 
    BARTER TRANSACTIONS
 
    The  Company occasionally enters into  agreements to trade advertising space
for goods or services.  Prior to December  8, 1992, the  Company did not  record
such  arrangements as revenue unless the  items bartered for were capital items.
The impact on revenues and expense of barter transactions not recorded in fiscal
1993 was $164,000.
 
    RECLASSIFICATION
 
    Certain amounts previously reported in 1993 and 1994 have been  reclassified
to conform to the 1995 presentation.
 
    INTERIM FINANCIAL INFORMATION
 
    The  interim financial information as of March 31, 1996 and 1995 and for the
ten months then ended has been prepared from the unaudited financial records  of
the  Company  and,  in  the  opinion  of  management,  reflects  all adjustments
necessary for  a fair  presentation of  the financial  position and  results  of
operations and of cash flows for the respective interim periods. All adjustments
were of a normal and recurring nature.
 
                                      F-26
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
2.  ACQUISITIONS
    Effective   January  19,  1994,  the   Company  purchased  Atlantic  Outdoor
Advertising, Inc.  for  $1  million.  The acquisition  was  recorded  using  the
purchase method of accounting for business combinations.
 
3.  PROPERTY AND EQUIPMENT
    Property and equipment consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                           ESTIMATED
                                                                     1994       1995      USEFUL LIFE
                                                                   ---------  ---------  -------------
                                                                      (IN THOUSANDS)
<S>                                                                <C>        <C>        <C>
Land.............................................................  $   1,235  $   1,294       --
Advertising structures...........................................     24,825     25,256       20 years
Buildings........................................................        491        491    10-25 years
Machinery and equipment..........................................      1,180      1,201        6 years
Office furniture and equipment...................................      1,896      1,865     5-10 years
Automobiles and trucks...........................................      1,045      1,124        5 years
Other............................................................        384        370     3-10 years
                                                                   ---------  ---------
                                                                      31,056     31,601
Less accumulated depreciation....................................      7,494      9,244
                                                                   ---------  ---------
                                                                   $  23,562  $  22,357
                                                                   ---------  ---------
                                                                   ---------  ---------
</TABLE>
 
4.  INTANGIBLES
    The intangibles consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                             ESTIMATED
                                                                        1994       1995     USEFUL LIFE
                                                                      ---------  ---------  -----------
                                                                         (IN THOUSANDS)
<S>                                                                   <C>        <C>        <C>
Advertising site leases.............................................  $  22,760  $  21,762     7 years
Covenant not to compete.............................................      3,118      3,129     5 years
Goodwill............................................................      2,159      2,030    40 years
Loan costs..........................................................      2,028      2,697     6 years
Organization costs..................................................        506        503     5 years
                                                                      ---------  ---------
                                                                         30,571     30,121
Less accumulated amortization.......................................     13,066     17,747
                                                                      ---------  ---------
                                                                      $  17,505  $  12,374
                                                                      ---------  ---------
                                                                      ---------  ---------
</TABLE>
 
    The  advertising site leases and covenant not  to compete were recorded as a
result of an acquisition  in May 1991. Their  cost represents management's  best
estimate  of the fair value at the date of acquisition. The loan costs represent
fees paid to obtain a bank term loan and line of credit in 1991 and to refinance
the term loan and  line of credit  in August 1994. In  connection with the  loan
refinancing,  the Company wrote-off approximately $1 million of unamortized loan
costs. The  organization  costs are  management's  estimate of  the  portion  of
various fees paid which are allocable to this asset.
 
                                      F-27
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT
    Long-term debt consists of the following at May 31:
 
<TABLE>
<CAPTION>
                                                                           1994       1995
                                                                         ---------  ---------
                                                                            (IN THOUSANDS)
<S>                                                                      <C>        <C>
Revolving Credit Commitment under the Amended and Restated Credit
 Agreement dated August 31, 1994.......................................  $      --  $  30,700
Term loans under the Credit Agreement dated as of May 22, 1991.........     35,657     --
Revolving Credit Loan under the Credit Agreement dated as of May 22,
 1991..................................................................        200     --
Subordinated note payable, annual installments of $52 through July
 1997, plus quarterly interest payments at prime.......................         --        157
Subordinated notes payable, annual installments of $38 through March
 1997, plus quarterly interest payments at prime.......................         --         75
                                                                         ---------  ---------
                                                                            35,857     30,932
Less current portion...................................................      6,200        608
                                                                         ---------  ---------
                                                                         $  29,657  $  30,324
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>
 
    The  Company amended  and restated its  bank Credit Agreement  on August 31,
1994 and established a Revolving Credit  Commitment of up to $38,000,000 and  an
Acquisition  Loan  Commitment of  up  to $5,000,000.  Both  commitments decrease
quarterly each fiscal  year and terminate  on February 28,  2001. The  available
Revolving  Credit Commitment at May 31, 1995  was $32,800,000. At year end there
were no borrowings against the  $5,000,000 Acquisition Loan Commitment. As  part
of  the Agreement, interest on the first $20,000,000 of debt is payable under an
Interest Rate Protect Plan ("IPP"). The IPP  provides for a fixed rate of  6.28%
plus  applicable margin (2.5% at  May 31, 1995) for a  period of three years and
began August 5, 1994. The Amended and Restated Credit Agreement also enables the
Company to borrow the remainder of the debt  at a rate equal to either the  Loan
Interbank  Offered Rate (LIBOR)  plus 3.0% or  at the Lending  Agent's base rate
plus 1.75%.  In addition,  the  Company can  realize  lower borrowing  rates  if
certain  financial results are achieved.  At May 31, 1995,  the interest rate in
effect was LIBOR plus 2.5%.
 
    The Company is obligated to pay loan  commitment fees to the banks equal  to
one-half of 1% of the average daily unused portion of the commitments.
 
    The  bank has issued a  letter of credit to  the Company's insurance carrier
totaling $323,000 at the end of fiscal 1994 and 1995.
 
    All common shares of  the Company are pledged  as collateral for the  Credit
Agreement;   accordingly,  substantially   all  of  the   Company's  assets  are
effectively pledged as collateral.
 
    The Credit  Agreement  contains  certain  restrictive  covenants  which  the
Company  must comply with on a continuing basis. The Company is restricted as to
borrowings, dividend payments, acquisitions, stock repurchases, sales of  assets
and capital expenditures.
 
    During  fiscal  1995,  the  Company entered  into  certain  stock redemption
agreements to repurchase 1,174.44  shares of Class A  Common Stock and  1,126.03
shares  of Class B Common  Stock. As part of  the agreements, the Company issued
subordinated promissory notes totaling approximately $270,000.
 
    Total interest paid on  all debt was  $3,849,000, $3,528,000 and  $3,468,000
for fiscal 1993, 1994 and 1995, respectively.
 
                                      F-28
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT (CONTINUED)
    Aggregate  annual maturities of  long-term debt during  the five-year period
ending May 31, 2000 are (in thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     608
  1997.............................................................      4,365
  1998.............................................................      6,227
  1999.............................................................      7,600
  2000.............................................................      7,600
</TABLE>
 
6.  INCOME TAXES
    At May  31, 1995,  the  Company had  net  operating loss  carryforwards  for
federal  income tax purposes of  approximately $8.0 million. These carryforwards
expire between  May 31,  2006 and  2010.  During the  current fiscal  year,  the
Company  utilized approximately $625,000 of  net operating loss carryforwards to
offset current year taxable income.
 
    Components of deferred tax assets and liabilities are (in thousands):
 
<TABLE>
<CAPTION>
                                                                             1994       1995
                                                                           ---------  ---------
                                                                              (IN THOUSANDS)
<S>                                                                        <C>        <C>
Deferred tax assets:
  Loss carryforward......................................................  $   3,403  $   3,145
  Accrued expenses.......................................................        249        207
  Loan cost amortization.................................................         --        343
                                                                           ---------  ---------
                                                                               3,652      3,695
Deferred tax liabilities:
  Depreciation...........................................................        857      1,090
  Bad debt allowance.....................................................         33         36
                                                                           ---------  ---------
                                                                                 890      1,126
                                                                           ---------  ---------
Net deferred tax assets before valuation allowance.......................      2,762      2,569
Less valuation allowance.................................................      2,762      2,569
                                                                           ---------  ---------
Net deferred tax assets..................................................  $      --  $      --
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
7.  EMPLOYEE BENEFIT PLAN
    The  Company  has  a  voluntary  defined  contribution  401(k)  savings  and
retirement  plan for  the benefit of  its nonunion employees  who may contribute
from 3%  to  10%  of  their  compensation. The  Company  has  no  obligation  to
contribute to the plan and made no contribution for fiscal 1993, 1994 and 1995.
 
8.  REDEEMABLE PREFERRED STOCK
    The  preferred stock is redeemable, subject  to certain restrictions, by the
Company at a price equal  to its value as  carried on the financial  statements.
The  Company also has the right to convert the preferred stock to debt at a rate
of $1,000 principal of debt to $1,000 liquidation value of the preferred  stock.
The  liquidation value of each of share  of preferred stock is $7,699 and $8,660
at May  31, 1994  and 1995,  respectively.  After May  22, 2001,  the  preferred
shareholders have the right to control the Board of Directors for the purpose of
selling the Company.
 
                                      F-29
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
8.  REDEEMABLE PREFERRED STOCK (CONTINUED)
    Subject  to certain bank restrictions, dividends on the preferred shares are
payable semi-annually at the rate of 8% either in cash or in-kind payments which
increase the liquidation value of the preferred stock. Should operating  profits
exceed  certain targets, the dividend rate increases to 12%. The minimum targets
for fiscal 1996 are $9,259 for each six month period.
 
9.  COMMON STOCK AND WARRANT
    The Class B common  stock is entirely owned  by key employees and  officers.
The  ownership vests  over a period  of five  years. In the  event of  a sale or
liquidation of the Company, the Class A common stock has a 10% return preference
over the Class B common stock.
 
    During fiscal 1995, the  Company implemented a stock  purchase plan for  its
key  employees. Under  the plan, 4,253  shares of  Class B common  stock will be
granted to the employees at a purchase price of $.10 per share. The shares  will
vest over a five year period. Approximately 3,853 shares had been granted by May
31, 1995.
 
    Additionally,  a warrant to purchase 5,000 shares of Class A common stock at
$144.75 per share was outstanding at May 31, 1994 and 1995. The warrant  expires
on May 22, 2006 and has no voting rights.
 
10. SALES OF PONY PANELS
    Only  July 22, 1994, the Company entered  into an agreement with The McCarty
Company ("McCarty") under which McCarty acquired  all of the assets of the  Pony
Panels  division (excluding cash)  in exchange for  McCarty's assumption of Pony
Panel's liabilities, delivery  of 7,599.32 shares  of Class A  Common Stock  and
9,754.26  shares of Class B Common Stock of NOA Holding Company, and cash in the
amount of $542.
 
11. COMMITMENTS AND CONTINGENCIES
    The City of Jacksonville, Florida has  enacted a number of ordinances  which
would  require  the  removal of  outdoor  advertising structures  which  are not
located on  federal  aid  primary and/or  interstate  highways.  Management  has
vigorously  contested the validity of these  ordinances for the last four years.
In March 1995, the  Company reached a settlement  with the City of  Jacksonville
and  Capsigns, Inc. and has agreed to  remove 711 billboards faces over a period
of 20 years.
 
    The Company is also involved in litigation with various other municipalities
and regulatory agencies as the result of condemnation proceedings and  licensing
and  permit renewal disputes,  which could result in  the removal of advertising
structures.
 
    Management believes, based  upon the information  currently available,  that
the  settlement with the City of Jacksonville and Capsigns, Inc., along with the
outcomes of  the various  actions  described above,  will  not have  a  material
adverse  effect on the consolidated financial condition or results of operations
of the Company.
 
    During  fiscal  1995,  the  Company  became  a  party  to  certain  material
litigation.  The action alleges that a former billposting employee, while in the
process of posting  a billboard,  fell to the  ground (because  the platform  on
which  he was working gave way) and suffered significant injuries. It is alleged
that these injuries have precluded him from seeking any gainful employment. This
matter involves  a  significant  level issue  concerning  the  exclusive  remedy
provision of workers' compensation law in Minnesota. Minnesota law provides that
an  employer  providing  workers'  compensation  benefits  is  immune  from tort
liability. It is  the Company's  contention that, because  the Company  provided
workers'  compensation benefits to the former  employee, the Company is entitled
to tort immunity.
 
                                      F-30
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
    The Plaintiff disputes the  Company's interpretation of  the law and  argues
that  the tort suit can go forward. This  matter was argued before a trial judge
on February 28,  1995, who ruled  in favor of  the Plaintiff. An  appeal to  the
Minnesota Court of Appeals is currently pending.
 
    The  Plaintiff has also made a demand of approximately $4.9 million for lost
wages and pain and  suffering. An attempt  to amend this  complaint and state  a
claim  for punitive damages has  also been made. The Court  has not yet acted on
the amendment.
 
    At this time it is  not possible to estimate  the probable outcome of  these
actions  and, accordingly,  the Company  has not  established a  reserve for the
outcome of this litigation.
 
    The Company leases the facility in Minneapolis from the Company's  preferred
stockholder  with annual rents of $480,000,  exclusive of operating costs, which
commenced May of 1993 and continues through May of 2001.
 
    The Company  is  required to  make  the following  minimum  operating  lease
payments  for equipment and facilities  under noncancelable lease agreements (in
thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     552
  1997.............................................................        552
  1998.............................................................        552
  1999.............................................................        557
  2000.............................................................        557
  Thereafter.......................................................        704
                                                                     ---------
                                                                     $   3,474
                                                                     ---------
                                                                     ---------
</TABLE>
 
    Rent expense for operating leases for the years ended May 31, 1993, 1994 and
1995 totaled $6,950,000, $6,837,000 and $7,268,000, respectively.
 
                                      F-31
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
Universal Outdoor Holdings, Inc.
 
   
    We  have audited the accompanying statement  of revenues and direct expenses
of Ad-Sign  for  the  year  ended  December 31,  1995.  This  statement  is  the
responsibility  of the company's management. Our responsibility is to express an
opinion on this statement based on our audit.
    
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the statement of revenues and direct expenses
is free of material misstatement. An audit includes examining, on a test  basis,
evidence supporting the amounts and disclosures in the statement of revenues and
expenses.  An audit also  includes assessing the  accounting principles used and
significant estimates  made by  management, as  well as  evaluating the  overall
financial   statement  presentation.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.
 
   
    In our opinion, the statement of revenues and direct expenses audited by  us
presents  fairly, in all material respects,  the revenues and direct expenses of
Ad-Sign for  the year  ended December  31, 1995,  in conformity  with  generally
accepted accounting principles.
    
 
PRICE WATERHOUSE LLP
 
June 14, 1996
Chicago, Illinois
 
                                      F-32
<PAGE>
   
                                    AD-SIGN
                   STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
    
 
<TABLE>
<S>                                                                  <C>
Gross revenues.....................................................  $   2,804
Less agency commissions............................................        224
                                                                     ---------
  Net revenues.....................................................      2,580
                                                                     ---------
                                                                     ---------
 
Direct expenses:
  Direct advertising expenses......................................        338
  General and administrative expenses..............................        402
  Depreciation and amortization....................................        454
                                                                     ---------
                                                                         1,194
                                                                     ---------
Operating income...................................................  $   1,386
                                                                     ---------
                                                                     ---------
</TABLE>
 
    See accompanying notes to the statement of revenues and direct expenses.
 
                                      F-33
<PAGE>
   
                                    AD-SIGN
             NOTES TO THE STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
    
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
 
    The  Statement of Revenues  and Direct Expenses for  the year ended December
31, 1995 presents revenues from contracts for the 160 advertising display  faces
acquired  from Ad-Sign, Inc. by Universal  Outdoor Holdings, Inc. (Universal) in
the first quarter of 1996. This financial statement excludes operating  expenses
which  are not  directly related to  the assets acquired  by Universal. Although
Universal only acquired certain assets of Ad-Sign, Inc., this acquisition  meets
the  criteria for a "business acquired"  in accordance with Regulation S-X, Rule
3-05 of the Securities Exchange Act of 1934.
 
    Ad-Sign is an outdoor  advertising company which  owns and operates  outdoor
advertising  display  faces  principally  in  Chicago,  Illinois.  Ad-Sign sells
outdoor advertising space to national, regional and local advertisers.
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
 
    The preparation  of  the  statement  of  revenues  and  direct  expenses  in
conformity  with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of revenues  and
expenses  during the  reported period.  Actual results  could differ  from those
estimates. The significant accounting policies used in the preparation of  these
financial statements are as follows.
 
REVENUES AND DIRECT EXPENSES
 
    Advertising revenues are generated from contracts with advertisers generally
covering  periods of one  to twelve months.  Ad-Sign recognizes revenues ratably
over the contract term and defers customer prepayment of advertising fees. Costs
incurred for the production  of outdoor advertising  displays are recognized  in
the initial month of the contract or as incurred during the contract period.
 
PREPAID LAND RENTS
 
    Most of Ad-Sign's outdoor advertising structures are located on leased land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land rents are expenses ratably over the related rental term.
 
NOTE 3 -- SUBSEQUENT EVENT:
 
    In the first quarter of 1996,  Ad-Sign, Inc. entered into an asset  purchase
agreement  with Universal Outdoor Holdings, Inc. Under this agreement, Universal
purchased 160 advertising display faces in the Chicago market for $12.5 million.
 
                                      F-34
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE  ANY  INFORMATION  OR TO  MAKE  ANY  REPRESENTATION NOT  CONTAINED  IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE
RELIED UPON AS HAVING  BEEN AUTHORIZED BY THE  COMPANY OR ANY UNDERWRITER.  THIS
PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO  SELL OR A SOLICITATION OF ANY OFFER
TO BUY ANY OF THE  SECURITIES OFFERED HEREBY TO ANY  PERSON OR BY ANYONE IN  ANY
JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER
THE  DELIVERY OF THIS  PROSPECTUS NOR ANY  SALE MADE HEREUNDER  SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT  THE INFORMATION CONTAINED HEREIN  IS
CORRECT AS OF ANY DATE SUBSEQUENT TO THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                    PAGE
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................           6
Use of Proceeds................................          10
Dividend Policy................................          10
Dilution.......................................          11
Capitalization.................................          12
Selected Consolidated Financial and Operating
 Data..........................................          13
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          15
Business.......................................          22
Management.....................................          34
Certain Transactions...........................          38
Principal and Selling Stockholders.............          40
Description of Capital Stock...................          42
Shares Eligible for Future Sale................          45
Description of Indebtedness and Other
 Commitments...................................          46
Underwriting...................................          52
Certain Legal Matters..........................          53
Experts........................................          53
Available Information..........................          53
Index to Consolidated Financial Statements.....         F-1
</TABLE>
 
                                 --------------
 
    UNTIL              , 1996  (25 DAYS AFTER  THE DATE OF  THIS PROSPECTUS) ALL
DEALERS EFFECTING TRANSACTIONS IN  THE COMMON STOCK  OFFERED HEREBY, WHETHER  OR
NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS.
THIS  IS IN ADDITION TO  THE OBLIGATION OF DEALERS  TO DELIVER A PROSPECTUS WHEN
ACTING  AS  UNDERWRITERS  AND  WITH  RESPECT  TO  THEIR  UNSOLD  ALLOTMENTS   OR
SUBSCRIPTIONS.
 
                                6,200,000 SHARES
 
                                     [LOGO]
 
                               UNIVERSAL OUTDOOR
                                 HOLDINGS, INC.
 
                                  COMMON STOCK
 
                                  ------------
 
                                   PROSPECTUS
                                  ------------
 
                               ALEX. BROWN & SONS
     INCORPORATED
 
                            BEAR, STEARNS & CO. INC.
 
                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
 
                                            , 1996
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The  following is a  statement of estimated  expenses incurred in connection
with the shares of Common Stock being registered hereby, other than underwriting
discounts and commissions:
 
   
<TABLE>
<S>                                                             <C>
SEC Registration Fee..........................................  $ 36,771.17
NASD Filing Fee...............................................    11,164.00
Nasdaq Stock Market Listing Fee...............................    49,000.00
Printing and Engraving Expenses...............................   200,000.00
Legal Fees and Expenses.......................................   250,000.00
Accounting Fees and Expenses..................................   100,000.00
Transfer Agent and Registrar Fees and Expenses................    25,000.00
Blue Sky Fees and Expenses (including legal fees).............    20,000.00
Miscellaneous.................................................    58,064.83
                                                                -----------
  Total.......................................................  $750,000.00
                                                                -----------
                                                                -----------
<FN>
- ------------------------
*    To be filed by amendment.
</TABLE>
    
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
   
    Section 145 of  the Delaware  General Corporation Law  ("Delaware Law")  and
Article  XI  of  the  Registrant's Bylaws  provide  for  indemnification  of the
Registrant's directors and officers to  the maximum extent provided by  Delaware
Law, which may include liabilities under the Securities Act.
    
 
   
    Section  8 of the Underwriting Agreement provides for indemnification by the
Underwriters of  directors,  officers and  controlling  persons of  the  Company
against  certain liabilities,  including liabilities  under the  Securities Act,
under certain limited circumstances.
    
 
    As permitted  by Section  102(b) of  the Delaware  Law, the  Certificate  of
Incorporation  provides that  directors of  the Company  shall have  no personal
liability to the Company or its stockholders for monetary damages for breach  of
fiduciary  duty as a director, except (i) for any breach of a director's duty of
loyalty to the Company or  its stockholders, (ii) for  acts or omissions not  in
good faith or which involve intentional misconduct or knowing violations of law,
(iii)  under Section 174 of  the Delaware Law, or  (iv) for any transaction from
which a director derived an improper personal benefit.
 
    The Company does not maintain directors' and officers' liability insurance.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Since January 1, 1993, the Company has issued the following securities which
were not registered under the Securities Act:
 
   
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future growth of the Company. Upon  consummation
of the Offering, the 1996 Warrant Plan shall be administered by the Compensation
Committee of the Company. Pursuant to the 1996 Warrant Plan, Daniel L. Simon and
Brian  T. Clingen were  awarded warrants in  April 1996 which  have been divided
into three series: the Series I Warrants, the Series II Warrants and the  Series
III  Warrants. In July 1996,  the 1996 Warrant Plan  was amended to, among other
things (i) adjust the warrant exercise price for the Series II Warrants and  the
Series  III Warrants from $5.00  per share (as adjusted to  reflect the 16 for 1
stock split) to (X) in the case of the Series II Warrants, the Closing Price for
the day immediately preceding any  such exercise minus $.01, PROVIDED,  HOWEVER,
that  if at  any time the  average of the  Closing Price for  any 30 consecutive
trading days is equal to  or greater than $16.25 AND  the Closing Price for  the
last  day of such thirty day trading period  is equal to or greater than $16.25,
then the warrant
    
 
                                      II-1
<PAGE>
   
exercise price shall  thereafter be $5.00,  and (Y)  in the case  of Series  III
Warrants,  the Closing Price for the day immediately preceding any such exercise
minus $.01, PROVIDED, HOWEVER, that  if at any time  the average of the  Closing
Price for any 30 consecutive trading days is equal to or greater than $20.00 AND
the Closing Price for the last day of such thirty day trading period is equal to
or  greater than  $20.00, then  the warrant  exercise price  shall thereafter be
$5.00;  and  (ii)  making  each  class  of  Warrants  fully  exercisable.   Upon
consummation of the Offering, the Series I Warrants will be fully exercisable at
a  warrant exercise  price of  $5.00 per  share. The  Warrants may  not be sold,
assigned, transferred, exchanged or otherwise disposed of except to spouses  and
beneficiaries  of  the holders  of such  Warrants. The  Company consented  to an
assignment by Daniel L. Simon and Brian  T. Clingen to Paul G. Simon of  123,536
Series  I  Warrants. A  total  of 2,470,608  shares  of Common  Stock  have been
reserved for issuance  pursuant to the  Warrants issued under  the 1996  Warrant
Plan.  Upon consummation  of the  Offering and  the transaction  contemplated in
connection therewith,  Daniel L.  Simon  will hold  595,000 Series  I  Warrants,
700,000  Series II  Warrants and 700,000  Series III Warrants;  Brian L. Clingen
will hold 105,006  Series I  Warrants, 123,536  Series II  Warrants and  123,536
Series  III Warrants; and Paul G. Simon will hold 123,530 Series I Warrants. The
Company will recognize a one-time non-cash compensation charge of  approximately
$9  million in the quarter to be ended June 30, 1996 relating to the issuance of
the Warrants under the  1996 Warrant Plan. See  "Management -- The 1996  Warrant
Plan and "Executive Compensation."
    
 
    On  April  5, 1996,  the  Company issued  to  KIA V  and  KEP V  and certain
individuals designated by KIA V and KEP V 186,500 shares of Class B Common Stock
and 188,500 shares of  Class C Common  Stock in exchange  for $30 million.  Such
Class  B Common Stock and  Class C Common Stock  was reclassified into 6,000,000
shares of Common Stock and 2,500,000 is now being sold in the Offering.
 
   
    On June 30, 1994, the Company issued and sold to Bear, Stearns & Co. Inc. as
the Initial  Purchaser  (the "Initial  Purchaser")  50,000 Units  consisting  of
$50,000,000 principal amount at maturity of 14% Series A Senior Secured Discount
Notes  due 2004 (the "Old Notes") and 50,000 Noteholder Warrants (sold with a 4%
discount to the Initial  Purchaser, along with compensation  to Bear, Stearns  &
Co.  Inc., in its  individual capacity and  not as Initial  Purchaser, of 12,500
Noteholder Warrants)  for an  aggregate offering  price of  approximately  $25.4
million.  Each Unit consisted of $1,000 principal  amount at maturity of the Old
Notes and one Noteholder Warrant, and the Old Notes and Noteholder Warrants were
immediately detachable and separately  transferable, subject to compliance  with
applicable federal and state securities laws. This sale to the Initial Purchaser
was  exempt from registration as an  exempt private placement under Section 4(2)
of the Securities Act.  On December 9, 1994,  in a transaction registered  under
the  Securities Act, the Company issued $50,000,000 principal amount at maturity
of its Secured  Notes in  exchange for  all of  the issued  and outstanding  Old
Notes.
    
 
   
    On  November  18, 1993,  pursuant to  a  Contribution Agreement  between the
Company and all of the then shareholders of  UOI, (i) the holders of all of  the
common  shares of UOI exchanged such shares on a one-for-one basis for shares of
Common Stock of the Company  and (ii) the holders of  all of the Class B  common
shares  of UOI exchanged such shares for an aggregate of 48,000 shares of Series
B Preferred Stock,  no par value,  of the Company.  These exchanges were  exempt
from  registration  as either  not  involving any  "sale"  or as  exempt private
placements under Section 4(2) of the Securities Act.
    
 
    On November 18, 1993, the Company entered into the Option Exchange Agreement
with UOI and  WHS, pursuant to  which the Company  granted to WHS  an option  to
purchase  0.52% of the issued and outstanding  capital stock of the Company at a
purchase price of $130,000.  The option is exercisable  by WHS upon the  Company
entering into a definitive agreement to issue shares of capital stock through an
underwritten  public offering. Subsequent  to the execution  of the underwriting
agreement, the Company expects WHS shall exercise his option in full and receive
67,600 shares of Common Stock of the Company.
 
    On November  18, 1993,  the Company  entered into  the Capital  Appreciation
Right  Agreement with Connecticut General Life Insurance Company, Cigna Property
and Casualty  Insurance Company,  Life Insurance  Company of  North America  and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited  capital  appreciation rights  in the  capital stock  of the  Company in
 
                                      II-2
<PAGE>
exchange for a  waiver of  the prepayment penalty  in connection  with the  1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale  of all or substantially all of the issued and outstanding shares of common
stock or assets of the Company, (iii) the merger or consolidation of the Company
or UOI, subject  to certain  exceptions or (iv)  an initial  public offering  of
common  stock of the Company  or UOI prior to June  30, 1996. The maximum amount
payable pursuant to the agreement is $3.8 million and is required to be paid  no
later  than one year following the  triggering event. The agreement expires June
30, 1998.
 
    In each case, exemption  from registration was claimed  on the grounds  that
the  issuance of such securities did not  involve any public offering within the
meaning of Section 4(2) of the Securities Act.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits.
 
   
<TABLE>
<C>          <S>
       1.1   Form of Underwriting Agreement
       2.1   Stock Purchase Agreement ("Stock Purchase Agreement") between Wind Point
              Partners II, L.P., Marquette Venture Partners, L.P., Chemical Equity
              Associates, a California Limited Partnership, Banc One Venture Corporation and
              Management Shareholders and UOI relating to the capital stock of NOA Holding
              Company dated February 27, 1996 (filed as Exhibit 2.1 to the Company's Current
              Report on Form 8-K dated April 5, 1996 (File No. 33-82582) (the "Company 8-K")
              and incorporated herein by reference)
       2.2   Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the Company
              8-K and incorporated herein by reference)
       2.3   Plan and Agreement of Merger, dated November 18, 1993, between the Company and
              UOI (filed as Exhibit 2 to UOI's Registration Statement on Form S-1 (Commission
              File No. 33-72710) and incorporated herein by reference)
       2.4   Form of Agreement and Plan of Recapitalization between the Company, KIA V, KEP V
              and certain stockholders of the Company
       3.1   Form of Third Amended and Restated Certificate of Incorporation
       3.2   Form of Second Amended and Restated Bylaws
       4.1   Specimen Common Stock Certificate of the Company
       4.2   Indenture (filed as Exhibit 4.2 to the Company's Form S-1 Registration Statement
              (File No. 33-82582) and incorporated herein by reference.)
       4.3   Indenture of Trust between United States Trust Company of New York, as trustee,
              and UOI dated as of November 15, 1993 relating to the UOI Notes (filed as
              Exhibit 4(b) to UOI's Registration Statement on Form S-1 (File No. 33-72710)
              and incorporated herein by reference)
       4.4   Purchase Agreement, dated as of June 23, 1994, between the Company and Bear,
              Stearns & Co. Inc. relating to the Company's Secured Notes and Noteholder
              Warrants (filed as Exhibit 4(a) to the Registration Statement on Form S-1 (File
              No. 33-82582)
       4.5   Exchange and Registration Rights Agreement, dated as of June 23, 1994, between
              the Company and Bear, Stearns & Co. Inc. (filed as Exhibit 4(d) to the
              Registration Statement on Form S-1 (File No. 33-82582) and incorporated herein
              by reference)
       5.1   Opinion of Winston & Strawn
       9.1   Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L.
              Simon and Brian T. Clingen
       9.2   Form of Voting Trust Agreement among the Company, Daniel L. Simon and Paul G.
              Simon
</TABLE>
    
 
                                      II-3
<PAGE>
   
<TABLE>
<C>          <S>
       9.3   Form of Voting Trust Agreement among the Company, Daniel L. Simon and Lawrence
              Simon
       9.4   Form of Voting Trust Agreement among the Company, Daniel L. Simon and WHS
      10.1   Revolving Credit Agreement ("Revolving Credit Agreement") entered into among the
              Registrant, the various lending institutions from time to time parties thereto,
              LaSalle National Bank, as Co-Agent and Bankers Trust Company, as Agent (filed
              as Exhibit 10.1 to the Company 8-K and incorporated herein by reference.)
      10.2   Acquisition Credit Agreement ("Acquisition Credit Agreement") entered into among
              the Registrant, the various lending institutions from time to time parties
              thereto, LaSalle National Bank, as Co-Agent and Bankers Trust Company, as Agent
              (filed as Exhibit 10.2 to the Company 8-K and incorporated herein by
              reference).
      10.3   Amended and Restated 1996 Warrant Plan of the Company
      10.4   Warrant Agreement between the Registrant and United States Trust Company of New
              York, as warrant agent, dated June 30, 1994 relating to the Noteholder Warrants
              (filed as Exhibit 4(i) to Amendment No. 1 to the Company's Form S-1
              Registration Statement (File No. 33-93852) and incorporated herein by
              reference)
      10.5   Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993
              by and between UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1
              Registration Statement (File No. 33-72710) and incorporated herein by
              reference)
      10.6   Capital Appreciation Right Agreement among the Company, Connecticut General Life
              Insurance Company, Cigna Property and Casualty Insurance Company, Life
              Insurance Company of North America and Aetna Life Insurance Company dated
              November 18, 1993
      10.7   Option Exchange Agreement among the Company, UOI and WHS dated November 18, 1993
      10.8   Form of Amendment to Option Exchange Agreement among the Company, UOI, Daniel L.
              Simon, Brian T. Clingen and WHS
      10.9   Form of Amendment to Revolving Credit Agreement
      10.10  Form of Amendment to Acquisition Credit Agreement
      10.11  Form of Fee Letter between the Company and Kelso & Company, L.P.
      10.12  Form of Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L.
              Simon, Brian T. Clingen and Paul G. Simon
      11.1   Computation of earnings per share
      21.1   Subsidiaries of the Registrant
      23.1   Consent of Price Waterhouse LLP
      23.2   Consent of Ernst & Young LLP
      23.3   Consent of Winston & Strawn (contained in Exhibit 5.1)
      24  ** Powers of Attorney (included on Signature Page)
</TABLE>
    
 
- ------------------------
 * To be filed by amendment.
   
** Previously filed.
    
 
                                      II-4
<PAGE>
ITEM 17.  UNDERTAKINGS
 
    (a) The undersigned Registrant hereby undertakes that:
 
        Insofar as indemnification for liabilities arising under the  Securities
    Act  may be permitted to directors,  officers and controlling persons of the
    Company pursuant  to Item  14  above, or  otherwise,  the Company  has  been
    advised  that, in  the opinion  of the  Commission, such  indemnification is
    against public policy as expressed in the Securities Act and is,  therefore,
    unenforceable.  In the event  that a claim  for indemnification against such
    liabilities (other than the payment by  the Company of expenses incurred  or
    paid  by a  director, officer  or controlling person  of the  Company in the
    successful defense of any  action, suit or proceeding)  is asserted by  such
    director,  officer or controlling  person in connection  with the securities
    being registered, the Company will, unless in the opinion of its counsel the
    matter has  been settled  by controlling  precedent, submit  to a  court  of
    appropriate  jurisdiction the question whether such indemnification by it is
    against public  policy  as expressed  in  the  Securities Act  and  will  be
    governed by the final adjudication of such issue.
 
    (b) The undersigned Registrant hereby undertakes that:
 
        (1)  For purposes of determining any liability under the Securities Act,
    the information omitted from  the form of prospectus  filed as part of  this
    Registration Statement in reliance upon Rule 430A and contained in a form of
    prospectus  filed by  the Registrant  pursuant to  Rule 424(b)(1)  or (4) or
    497(h) under  the  Securities  Act  shall  be  deemed  to  be  part  of  the
    Registration Statement as of the time it was declared effective.
 
   
        (2)  For the purposes of determining  any liability under the Securities
    Act, each post-effective amendment that contains a form of prospectus  shall
    be  deemed to  be a  new Registration  Statement relating  to the securities
    offered therein, and the offering of  such securities at that time shall  be
    deemed to be the initial bona fide offering thereof.
    
 
                                      II-5
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the Registrant
has duly caused this Registration  Statement to be signed  on its behalf by  the
undersigned,  thereunto  duly  authorized,  in the  City  of  Chicago,  State of
Illinois, on the 18th day of July, 1996.
    
 
                                          UNIVERSAL OUTDOOR HOLDINGS, INC.
 
   
                                          By:          /s/ PAUL G. SIMON
    
 
                                             -----------------------------------
   
                                                       Paul G. Simon*
    
 
    Pursuant  to  the  requirements  of   the  Securities  Act  of  1933,   this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
 
   
<TABLE>
<CAPTION>
          SIGNATURE                           TITLE                          DATE
- ------------------------------  ----------------------------------  -----------------------
 
<C>                             <S>                                 <C>                      <C>
                   **           President and Chief Executive
   ------------------------      Officer (Principal Executive            July 18, 1996
       Daniel L. Simon           Officer) and Director
 
                   **           Vice President and Chief Financial                            /s/ Paul G. Simon
   ------------------------      Officer (Principal Financial and        July 18, 1996         ---------------
       Brian T. Clingen          Accounting Officer) and Director                               Paul G. Simon
 
                   **
   ------------------------     Director                                 July 18, 1996
       Michael J. Roche
 
                   **
   ------------------------     Director                                 July 18, 1996
     Michael B. Goldberg
 
 * Paul Simon was appointed Attorney-in-Fact pursuant to a Power of Attorney filed with the Commission with this
                                             Registration Statement.
 
              ** /s/ Paul G. Simon, Attorney-in-Fact
</TABLE>
    
 
                                      II-6
<PAGE>
                                LIST OF EXHIBITS
 
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                               DESCRIPTION                                               PAGE
- -----------  ------------------------------------------------------------------------------------------------  ---------
 
<C>          <S>                                                                                               <C>
      1.1    Form of Underwriting Agreement
 
      2.1    Stock Purchase Agreement ("Stock Purchase Agreement") between Wind Point Partners II, L.P.,
              Marquette Venture Partners, L.P., Chemical Equity Associates, a California Limited Partnership,
              Banc One Venture Corporation and Management Shareholders and UOI relating to the capital stock
              of NOA Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to the Company's Current
              Report on Form 8-K dated April 5, 1996 (File No. 33-82582) (the "Company 8-K") and incorporated
              herein by reference)
 
      2.2    Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the Company 8-K and
              incorporated herein by reference)
 
      2.3    Plan and Agreement of Merger, dated November 18, 1993, between the Company and UOI (filed as
              Exhibit 2 to UOI's Registration Statement on Form S-1 (Commission File No. 33-72710) and
              incorporated herein by reference)
 
      2.4    Form of Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and certain
              stockholders of the Company
 
      3.1    Form of Third Amended and Restated Certificate of Incorporation
 
      3.2    Form of Second Amended and Restated Bylaws
 
      4.1    Specimen Common Stock Certificate of the Company
 
      4.2    Indenture (filed as Exhibit 4.2 to the Company's Form S-1 Registration Statement (File No.
              33-82582) and incorporated herein by reference.)
 
      4.3    Indenture of Trust between United States Trust Company of New York, as trustee, and UOI dated as
              of November 15, 1993 relating to the UOI Notes (filed as Exhibit 4(b) to UOI's Registration
              Statement on Form S-1 (File No. 33-72710) and incorporated herein by reference)
 
      4.4    Purchase Agreement, dated as of June 23, 1994, between the Company and Bear, Stearns & Co. Inc.
              relating to the Company's Secured Notes and Noteholder Warrants (filed as Exhibit 4(a) to the
              Registration Statement on Form S-1 (File No. 33-82582)
 
      4.5    Exchange and Registration Rights Agreement, dated as of June 23, 1994, between the Company and
              Bear, Stearns & Co. Inc. (filed as Exhibit 4(d) to the Registration Statement on Form S-1 (File
              No. 33-82582) and incorporated herein by reference)
 
      5.1    Opinion of Winston & Strawn
 
      9.1    Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L. Simon and Brian T.
              Clingen
 
      9.2    Form of Voting Trust Agreement among the Company, Daniel L. Simon and Paul G. Simon
 
      9.3    Form of Voting Trust Agreement among the Company, Daniel L. Simon and Lawrence Simon
 
      9.4    Form of Voting Trust Agreement among the Company, Daniel L. Simon and WHS
</TABLE>
    
<PAGE>
   
<TABLE>
<C>          <S>                                                                                               <C>
     10.1    Revolving Credit Agreement ("Revolving Credit Agreement") entered into among the Registrant, the
              various lending institutions from time to time parties thereto, LaSalle National Bank, as
              Co-Agent and Bankers Trust Company, as Agent (filed as Exhibit 10.1 to the Company 8-K and
              incorporated herein by reference.)
 
     10.2    Acquisition Credit Agreement ("Acquisition Credit Agreement") entered into among the Registrant,
              the various lending institutions from time to time parties thereto, LaSalle National Bank, as
              Co-Agent and Bankers Trust Company, as Agent (filed as Exhibit 10.2 to the Company 8-K and
              incorporated herein by reference).
 
     10.3    Amended and Restated 1996 Warrant Plan of the Company
 
     10.4    Warrant Agreement between the Registrant and United States Trust Company of New York, as warrant
              agent, dated June 30, 1994 relating to the Noteholder Warrants (filed as Exhibit 4(i) to
              Amendment No. 1 to the Company's Form S-1 Registration Statement (File No. 33-93852) and
              incorporated herein by reference)
 
     10.5    Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993 by and between
              UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1 Registration Statement (File No.
              33-72710) and incorporated herein by reference)
 
     10.6    Capital Appreciation Right Agreement among the Company, Connecticut General Life Insurance
              Company, Cigna Property and Casualty Insurance Company, Life Insurance Company of North America
              and Aetna Life Insurance Company dated November 18, 1993
 
     10.7    Option Exchange Agreement among the Company, UOI and WHS dated November 18, 1993
 
     10.8    Form of Amendment to Option Exchange Agreement among the Company, UOI, Daniel L. Simon, Brian T.
              Clingen and WHS
 
     10.9    Form of Amendment to Revolving Credit Agreement
 
     10.10   Form of Amendment to Acquisition Credit Agreement
 
     10.11   Form of Fee Letter between the Company and Kelso & Company, L.P.
 
     10.12   Form of Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L. Simon, Brian T.
              Clingen and Paul G. Simon
 
     11.1    Computation of earnings per share
 
     21.1    Subsidiaries of the Registrant
 
     23.1    Consent of Price Waterhouse LLP
 
     23.2    Consent of Ernst & Young LLP
 
     23.3    Consent of Winston & Strawn (contained in Exhibit 5.1)
 
     24   ** Powers of Attorney (included on Signature Page)
</TABLE>
    
 
- ------------------------
 * To be filed by amendment.
   
** Previously filed.
    

<PAGE>



                                   6,200,000 Shares

                           Universal Outdoor Holdings, Inc.

                                     Common Stock

                                   ($.01 Par Value)


                                UNDERWRITING AGREEMENT


                                                           _______________, 1996



Alex. Brown & Sons Incorporated
Bear, Stearns & Co. Inc.
Donaldson, Lufkin & Jenrette Securities Corporation
As Representatives of the
    Several Underwriters
c/o  Alex. Brown & Sons Incorporated
135 East Baltimore Street
Baltimore, Maryland 21202

Ladies and Gentlemen:

    Universal Outdoor Holdings, Inc., a Delaware corporation (the "Company"),
Kelso Investment Associates V, L.P. ("KIA V") and Kelso Equity Partners V, L.P.
("KEP V", and collectively with KIA V, the "Investor Selling Shareholders")
propose to sell to the several underwriters (the "Underwriters") named in
Schedule I hereto for whom you are acting as representatives (the
"Representatives") an aggregate of 6,200,000 shares of the Company's Common
Stock, $.01 par value (the "Firm Shares"), of which 3,700,000 shares will be
sold by the  Company and 2,500,000 shares will be sold by the Investor Selling
Shareholders.  The respective amounts of the Firm Shares to be so purchased by
the several Underwriters are set forth opposite their names in Schedule I
hereto, and the respective amounts to be sold by the Investor Selling
Shareholders are set forth

<PAGE>

opposite their names in Schedule II hereto.  The Company and Daniel L. Simon and
Brian T. Clingen (the "Management Selling Shareholders", and, together with the
Investor Selling Shareholders, the "Selling Shareholders") also propose to sell
at the Underwriters' option an aggregate of up to 730,000 and 200,000 additional
shares, respectively, of the Company's Common Stock (the "Option Shares") as set
forth below.  The Company and the Selling Shareholders are sometimes referred to
herein collectively as the "Sellers." 

    As the Representatives, you have advised the Company and the Selling
Shareholders (a) that you are authorized to enter into this Agreement on behalf
of the several Underwriters, and (b) that the several Underwriters are willing,
acting severally and not jointly, to purchase the numbers of Firm Shares set
forth opposite their respective names in Schedule I, plus their pro rata portion
of the Option Shares if you elect to exercise the over-allotment option in whole
or in part for the accounts of the several Underwriters.  The Firm Shares and
the Option Shares (to the extent the aforementioned option is exercised) are
herein collectively called the "Shares."

    In consideration of the mutual agreements contained herein and of the
interests of the parties in the transactions contemplated hereby, the parties
hereto agree as follows:

    1.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY AND THE SELLING
         SHAREHOLDERS.

         (a)  The Company represents and warrants to each of the Underwriters
    as follows:

         (i)  A registration statement on Form S-1 (File No. 333-5351) with
    respect to the Shares has been prepared by the Company in conformity with
    the requirements of the Securities Act of 1933, as amended (the "Act"), and
    the Rules and Regulations (the "Rules and Regulations") of the Securities
    and Exchange Commission (the "Commission") thereunder and has been filed
    with the Commission.  Copies of such registration statement, including any
    amendments thereto, the preliminary prospectuses (meeting the requirements
    of the Rules and Regulations) contained therein and the exhibits, financial
    statements and schedules, as finally amended and revised, have heretofore
    been delivered by the Company to you.  Such registration statement,
    together with any registration statement filed by the Company pursuant to
    Rule 462 (b) of the Act, herein referred to as the


                                          2

<PAGE>

    "Registration Statement," which shall be deemed to include all information
    omitted therefrom in reliance upon Rule 430A and contained in the
    Prospectus referred to below, has become effective under the Act and no
    post-effective amendment to the Registration Statement has been filed as of
    the date of this Agreement.  "Prospectus" means (a) the form of prospectus
    first filed with the Commission pursuant to Rule 424(b) or (b) the last
    preliminary prospectus included in the Registration Statement filed prior
    to the time it becomes effective or filed pursuant to Rule 424(a) under the
    Act that is delivered by the Company to the Underwriters for delivery to
    purchasers of the Shares, together with the term sheet or abbreviated term
    sheet filed with the Commission pursuant to Rule 424(b)(7) under the Act.  
    Each preliminary prospectus included in the Registration Statement prior to
    the time it becomes effective is herein referred to as a "Preliminary
    Prospectus."

         (ii)  The Company has been duly organized and is validly existing as a
    corporation in good standing under the laws of the State of Delaware, with
    corporate power and authority to own or lease its properties and conduct
    its business as described in the Registration Statement.  Each of the
    subsidiaries of the Company as listed in Exhibit A hereto (collectively,
    the "Subsidiaries") has been duly organized and is validly existing as a
    corporation in good standing under the laws of the jurisdiction of its
    incorporation, with corporate power and authority to own or lease its
    properties and conduct its business as described in the Registration
    Statement.  The Subsidiaries are the only subsidiaries, direct or indirect,
    of the Company.  The Company and each of the Subsidiaries are duly
    qualified to transact business in all jurisdictions in which the conduct of
    their business requires such qualification.  The outstanding shares of
    capital stock of each of the Subsidiaries have been duly authorized and
    validly issued, are fully paid and non-assessable and are owned by the
    Company or another Subsidiary free and clear of all liens, encumbrances and
    equities and claims, except for the pledge of the issued and outstanding
    capital stock of Universal Outdoor, Inc. pursuant to the indenture
    governing the Company's Senior Secured Discount Notes due 2004 and the
    pledge of the issued and outstanding common stock of each subsidiary of
    Universal Outdoor, Inc. pursuant to the Acquisition Credit Facility and the
    Revolving Credit Facility, each among the Company, LaSalle National Bank
    and Bankers Trust Company (collectively, the "Existing Stock Pledges"); and
    no options, warrants or other rights to purchase, agreements or other
    obligations to issue or other rights to convert any obliga-




                                          3

<PAGE>

    tions into shares of capital stock or ownership interests in the
    Subsidiaries are outstanding.

         (iii)  The outstanding shares of Common Stock of the Company,
    including all shares to be sold by the Selling Shareholders, have been duly
    authorized and validly issued and are fully paid and non-assessable; the
    portion of the Shares to be issued and sold by the Company have been duly
    authorized and when issued and paid for as contemplated herein will be
    validly issued, fully paid and non-assessable; and no preemptive rights of
    stockholders exist with respect to any of the Shares or the issue and sale
    thereof except for the Option Exchange Agreement between Universal Outdoor,
    Inc. and William H. Smith and the Capital Appreciation Plan among Lawrence
    J. Simon, Daniel L. Simon and Brian T. Clingen, each as described in the
    Prospectus.  Neither the filing of the Registration Statement nor the
    offering or sale of the Shares as contemplated by this Agreement gives rise
    to any rights, other than those which have been waived or satisfied, for or
    relating to the registration of any shares of Common Stock.

         (iv)  The information set forth under the caption "Capitalization" in
    the Prospectus is true and correct.  All of the Shares conform to the
    description thereof contained in the Registration Statement.  The form of
    certificates for the Shares conforms to the corporate law of the
    jurisdiction of the Company's incorporation.

         (v)  The Commission has not issued an order preventing or suspending
    the use of any Prospectus relating to the proposed offering of the Shares
    nor instituted proceedings for that purpose.   The Registration Statement
    contains, and the Prospectus and any amendments or supplements thereto will
    contain, all statements which are required to be stated therein by, and
    will conform, to the requirements of the Act and the Rules and Regulations. 
    The Registration Statement and any amendment thereto do not contain, and
    will not contain, any untrue statement of a material fact and do not omit,
    and will not omit, to state any material fact required to be stated therein
    or necessary to make the statements therein not misleading.  The Prospectus
    and any amendments and supplements thereto do not contain, and will not
    contain, any untrue statement of material fact; and do not omit, and will
    not omit, to state any material fact required to be stated therein or
    necessary to make the statements therein, in the light of the circumstances
    under which they were made, not misleading; provid-


                                          4

<PAGE>

    ed, however, that the Company makes no representations or warranties as to
    information contained in or omitted from the Registration Statement or the
    Prospectus, or any such amendment or supplement, in reliance upon, and in
    conformity with, written information furnished to the Company by or on
    behalf of any Underwriter through the Representatives, specifically for use
    in the preparation thereof.

         (vi)  The consolidated financial statements of the Company and the
    Subsidiaries, together with related notes and schedules as set forth in the
    Registration Statement, present fairly the financial position and the
    results of operations and cash flows of the Company and the consolidated
    Subsidiaries, at the indicated dates and for the indicated periods.  Such
    financial statements and related schedules have been prepared in accordance
    with generally accepted principles of accounting, consistently applied
    throughout the periods involved, except as disclosed therein, and all
    adjustments necessary for a fair presentation of results for such periods
    have been made.  The summary financial and statistical data included in the
    Registration Statement presents fairly the information shown therein and
    such data has been compiled on a basis consistent with the financial
    statements presented therein and the books and records of the Company.  The
    pro forma financial statements and other pro forma financial information
    included in the Registration Statement and the Prospectus present fairly
    the information shown therein, have been prepared in accordance with the
    Commission's rules and guidelines with respect to pro forma financial
    statements, have been properly compiled on the pro forma bases described
    therein, and, in the opinion of the Company, the assumptions used in the
    preparation thereof are reasonable and the adjustments used therein are
    appropriate to give effect to the transactions or circumstances referred to
    therein.

         (vii)  Price Waterhouse LLP, who have certified certain of the
    financial statements filed with the Commission as part of the Registration
    Statement, are independent public accountants as required by the Act and
    the Rules and Regulations.

         (viii)  Except as set forth in the Registration Statement, there is
    neither (i) any action, suit, claim or proceeding pending or, to the
    knowledge of the Company, threatened against the Company or any of the
    Subsidiaries before any court or administrative agency or otherwise which,
    if determined adversely to the Company or any of its Subsidiaries, might


                                          5

<PAGE>

    result in, nor (ii) any legislation, statute, regulation, rule or ordinance
    to the knowledge of the Company proposed or pending before any legislative
    body or administrative agency, which, if enacted or promulgated, might
    result in, any material adverse change in the earnings, business,
    management, properties, assets, rights, operations, condition (financial or
    otherwise) or prospects of the Company and of the Subsidiaries taken as a
    whole or to prevent the consummation of the transactions contemplated
    hereby, 

         (ix)  The Company and the Subsidiaries have good and marketable title
    to all of the properties and assets reflected in the financial statements
    (or as described in the Registration Statement) hereinabove described,
    subject to no lien, mortgage, pledge, charge or encumbrance of any kind
    except those reflected in such financial statements (or as described in the
    Registration Statement) or which are not material in amount.  The Company
    and the Subsidiaries occupy their leased properties or properties subject
    to easement under valid and binding leases or easements, respectively.

         (x)  The Company and the Subsidiaries have filed all Federal, state,
    local and foreign income tax returns which have been required to be filed
    and have paid all taxes indicated by said returns and all assessments
    received by them or any of them to the extent that such taxes have become
    due and are not being contested in good faith.  All tax liabilities have
    been adequately provided for in the financial statements of the Company.

         (xi)  Since the respective dates as of which information is given in
    the Registration Statement, as it may be amended or supplemented, there has
    not been any material adverse change or any development involving a
    prospective material adverse change in or affecting the earnings, business, 
    management, properties, assets, rights, operations, condition (financial or
    otherwise), or prospects of the Company and its Subsidiaries taken as a
    whole, whether or not occurring in the ordinary course of business, and
    there has not been any material transaction entered into or any material
    transaction that is probable of being entered into by the Company or the
    Subsidiaries, other than transactions in the ordinary course of business
    and changes and transactions described in the Registration Statement, as it
    may be amended or supplemented.  The Company and the Subsidiaries have no
    material contingent obligations which are not disclosed in the Company's
    financial statements which are included in the Registration Statement.


                                          6

<PAGE>

         (xii)  Neither the Company nor any of the Subsidiaries is or, with the
    giving of notice or lapse of time or both, will be, in violation of or in
    default under its Certificate of Incorporation or By-Laws as presently in
    effect or as amended as contemplated by the Agreement and Plan of
    Recapitalization (the "Recapitalization Agreement"), dated as of July [ ],
    1996, between the Company, KIA V, KEP V and certain stockholders of the
    Company who are signatories thereto or under any agreement, lease,
    contract, indenture or other instrument or obligation to which it is a
    party or by which it, or any of its properties, is bound and which default
    is of material significance in respect of the condition, financial or
    otherwise of the Company and its Subsidiaries taken as a whole or the
    business, management, properties, assets, rights, operations, condition
    (financial or otherwise) or prospects of the Company and the Subsidiaries
    taken as a whole.  The execution and delivery of this Agreement and the
    consummation of the transactions herein contemplated and the fulfillment of
    the terms hereof will not conflict with or result in a breach of any of the
    terms or provisions of, or constitute a default under, any indenture,
    mortgage, deed of trust or other agreement or instrument to which the
    Company or any Subsidiary is a party, or of the Certificate of
    Incorporation or By-laws of the Company as presently in effect or as
    amended as contemplated by the Recapitalization Agreement or any Subsidiary
    or any order, rule or regulation applicable to the Company or any
    Subsidiary of any court or of any regulatory body or administrative agency
    or other governmental body having jurisdiction.

         (xiii)  Each approval, consent, order, authorization, designation,
    declaration or filing by or with any regulatory, administrative or other
    governmental body necessary in connection with the execution and delivery
    by the Company of this Agreement and the consummation of the transactions
    herein contemplated (except such additional steps as may be required by the
    Commission, the National Association of Securities Dealers, Inc. (the
    "NASD") or such additional steps as may be necessary to qualify the Shares
    for public offering by the Underwriters under state securities or Blue Sky
    laws) has been obtained or made and is in full force and effect.

         (xiv)  The Company and each of the Subsidiaries hold all material
    licenses, consents, authorizations, approvals, orders, certificates and
    permits (collectively, "Licenses") of and from, and have made all
    declarations and filings with and satisfied all eligibility and other
    similar require-


                                          7

<PAGE>

    ments imposed by, all Federal, state, local and other governmental
    authorities, all self-regulatory organizations and all courts and other
    tribunals, in each case as required for the conduct of the business in
    which it is engaged, and each such License is in full force and effect,
    except to the extent that the failure to obtain any such License or to make
    any such declaration or filing or satisfy any such requirement would not
    have a material adverse effect on the earnings, business, management,
    properties, assets, rights, operations, condition (financial or otherwise)
    or prospects of the Company and its Subsidiaries, taken as a whole.

         (xv)  The Company and its Subsidiaries are in compliance with all
    applicable Federal, state and local laws and regulations relating to (i)
    zoning, land use, protection of the environment, human health and safety or
    hazardous or toxic substances, wastes, pollutants or contaminants and (ii)
    employee or occupational safety, discrimination in hiring, promotion or pay
    of employees, employee hours and wages or employee benefits, except where
    such noncompliance would not, singly or in the aggregate, have a material
    adverse effect on the earnings, business, management, properties, assets,
    rights, operations, condition (financial or otherwise) or prospects of the
    Company and its Subsidiaries taken as a whole.

         (xvi)   Neither the Company nor any of the Subsidiaries has infringed
    any patents, patent rights, trade names, trademarks or copyrights, which
    infringement is material to the business of the Company and the
    Subsidiaries taken as a whole.  The Company knows of no material
    infringement by others of patents, patent rights, trade names, trademarks
    or copyrights owned by or licensed to the  Company.

         (xvii)  Neither the Company, nor to the Company's best knowledge, any
    of its affiliates, has taken or may take, directly or indirectly, any
    action designed to cause or result in, or which has constituted or which
    might reasonably be expected to constitute, the stabilization or
    manipulation of the price of the shares of Common Stock to facilitate the
    sale or resale of the Shares.

         (xviii)  Neither the Company nor any Subsidiary is an "investment
    company" within the meaning of such term under the Investment Company Act
    of 1940 (the "1940 Act") and the rules and regulations of the Commission
    thereunder.


                                          8

<PAGE>

         (xix)  The Company maintains a system of internal accounting controls
    sufficient to provide reasonable assurances that (i) transactions are
    executed in accordance with management's general or specific authorization;
    (ii) transactions are recorded as necessary to permit preparation of
    financial statements in conformity with generally accepted accounting
    principles and to maintain accountability for assets; (iii) access to
    assets is permitted only in accordance with management's general or
    specific authorization; and (iv) the recorded accountability for assets is
    compared with existing assets at reasonable intervals and appropriate
    action is taken with respect to any differences.
    
         (xx)  The Company and each of its Subsidiaries carry, or are covered
    by, insurance in such amounts and covering such risks as is adequate for
    the conduct of their respective businesses and the value of their
    respective properties and as is customary for companies engaged in similar
    industries.

         (xxi)  The Company is in compliance in all material respects with all
    presently applicable provisions of the Employee Retirement Income Security
    Act of 1974, as amended, including the regulations and published
    interpretations thereunder ("ERISA"); no "reportable event" (as defined in
    ERISA) has occurred with respect to any "pension plan" (as defined in
    ERISA) for which the Company would have any liability; the Company has not
    incurred and does not expect to incur liability under (i) Title IV of ERISA
    with respect to termination of, or withdrawal from, any "pension plan" or
    (ii) Sections 412 or 4971 of the Internal Revenue Code of 1986, as amended,
    including the regulations and published interpretations thereunder (the
    "Code"); and each "pension plan" for which the Company would have any
    liability that is intended to be qualified under Section 401(a) of the Code
    is so qualified in all material respects and nothing has occurred, whether
    by action or by failure to act, which would cause the loss of such
    qualification.

         (xxii)  The Company confirms as of the date hereof that it is in
    compliance with all provisions of  Section 1 of Laws of Florida, Chapter
    92-198, AN ACT RELATING TO DISCLOSURE OF DOING BUSINESS WITH CUBA, and the
    Company further agrees that if it commences engaging in business with the
    government of Cuba or with any person or affiliate located in Cuba after
    the date the Registration Statement becomes or has become effective with
    the Commission or with the Florida Department of  Banking


                                          9

<PAGE>

    and Finance (the "Department"), whichever date is later, or if the
    information reported or incorporated by reference in the Prospectus, if
    any, concerning the Company's business with Cuba or with any person or
    affiliate located in Cuba changes in any material way, the Company will
    provide the Department notice of such business or change, as appropriate,
    in a form acceptable to the Department.

         (b)  Each of the Selling Shareholders severally represents and
    warrants as follows:

         (i)  Such Selling Shareholder now has and at the Closing Date and the
    Option Closing Date, as the case may be (as such dates are hereinafter
    defined), will have good and marketable title to the Firm Shares and the
    Option Shares to be sold by such Selling Shareholder, free and clear of any
    liens, encumbrances, equities and claims, and full right, power and
    authority to effect the sale and delivery of such Firm Shares and Option
    Shares, subject as of the date hereof only (i) in the case of the
    Management Selling Shareholders, to the Existing Stock Pledges, which will
    be released on or prior to the Closing Date, and (ii) to the completion of
    the reclassification contemplated by the Recapitalization Agreement and the
    filing of the amended Certificate of Incorporation of the Company (the
    "Amended Certificate") with the Secretary of State of Delaware as
    contemplated by the Recapitalization Agreement, which will be completed on
    or prior to the Closing Date; and upon the delivery of, against payment
    for, such Firm Shares and Option Shares pursuant to this Agreement, the
    Underwriters will acquire good and marketable title thereto, free and clear
    of any liens, encumbrances, equities and claims.

         (ii)  Such Selling Shareholder has full right, power and authority to
    execute and deliver this Agreement and, in the case of the Investor Selling
    Shareholders, upon consummation of the transactions contemplated by the
    Recapitalization Agreement, to perform its obligations under such
    Agreement.  The execution and delivery of this Agreement and, following
    completion of the reclassification contemplated by the Recapitalization
    Agreement and the filing of the Amended Certificate with the Secretary of
    State of the State of Delaware as contemplated by the Recapitalization
    Agreement, the consummation by such Selling Shareholder of the transactions
    herein contemplated and the fulfillment by such Selling Shareholder of the
    terms hereof will not require any consent, approval, authorization,


                                          10

<PAGE>

    or other order of any court, regulatory body, administrative agency or
    other governmental body (except as may be required under the Act, state
    securities laws or Blue Sky laws) and will not result in a breach of any of
    the terms and provisions of, or constitute a default under, organizational
    documents of such Selling Shareholder, if not an individual, or any
    indenture, mortgage, deed of trust or other agreement or instrument to
    which such Selling Shareholder is a party, or of any order, rule or
    regulation applicable to such Selling Shareholder of any court or of any
    regulatory body or administrative agency or other governmental body having
    jurisdiction.

         (iii)  Such Selling Shareholder has not taken and will not take,
    directly or indirectly, any action designed to, or which has constituted,
    or which might reasonably be expected to cause or result in the
    stabilization or manipulation of the price of the Common Stock of the
    Company and, other than as permitted by the Act, the Selling Shareholder
    will not distribute any prospectus or other offering material in connection
    with the offering of the Shares.

         (iv)  The information pertaining to such Selling Shareholder under the
    caption "Principal and Selling Stockholders" in the Prospectus does not
    contain any untrue statement of a material fact or omit to state a material
    fact required to be stated therein or necessary to make the statements
    therein, in light of the circumstances in which they were made, not
    misleading.

    2.   PURCHASE, SALE AND DELIVERY OF THE FIRM SHARES.

         (a)  On the basis of the representations, warranties and covenants
    herein contained, and subject to the conditions herein set forth, the
    Sellers selling Firm Shares agree to sell to the Underwriters and each
    Underwriter agrees, severally and not jointly, to purchase, at a price of
    $_____ per share, the number of Firm Shares set forth opposite the name of
    each Underwriter in Schedule I hereof, subject to adjustments in accordance
    with Section 9 hereof.  The number of Firm Shares to be purchased by each
    Underwriter from each Seller selling Firm Shares shall be as nearly as
    practicable in the same proportion to the total number of Firm Shares being
    sold by each such Seller as the number of Firm Shares being purchased by
    each Underwriter bears to the total number of Firm Shares


                                          11

<PAGE>

    to be sold hereunder.  The obligations of the Company and of each of the
    Investor Selling Shareholders shall be several and not joint.

         (b)  Payment for the Firm Shares to be sold hereunder is to be made in
    same day funds by wire transfers to accounts to be designated by Company
    for the shares to be sold by it and by each of the Investor Selling
    Shareholders for the shares to be sold by the Investor Selling
    Shareholders, in each case against delivery of certificates therefor to the
    Representatives for the several accounts of the Underwriters.  The Company
    and the Investor Selling Shareholders shall promptly reimburse the
    Underwriters for the cost of same day funds.  Such payment and delivery are
    to be made at the offices of Alex. Brown & Sons Incorporated, 135 East
    Baltimore Street, Baltimore, Maryland, at 10:00 a.m., Baltimore time, on
    the third business day after the date of this Agreement or at such other
    time and date not later than five business days thereafter as you and the
    Company shall agree upon, such time and date being herein referred to as
    the "Closing Date."  (As used herein, "business day" means a day on which
    the New York Stock Exchange is open for trading and on which banks in New
    York are open for business and not permitted by law or executive order to
    be closed.)  The certificates for the Firm Shares will be delivered in such
    denominations and in such registrations as the Representatives request in
    writing not later than the second full business day prior to the Closing
    Date, and will be made available for inspection by the Representatives at
    least one business day prior to the Closing Date.

         (c)  In addition, on the basis of the representations and warranties
    herein contained and subject to the terms and conditions herein set forth,
    the Company and the Management Selling Shareholders listed on Schedule III
    hereto hereby grant an option to the several Underwriters to purchase the
    Option Shares at the price per share as set forth in paragraph (a) of this
    Section 2.  The maximum number of Option Shares to be sold by the Company
    and the Management Selling Shareholders is set forth opposite their
    respective names on Schedule III hereto.  The option granted hereby may be
    exercised in whole or in part by giving written notice (i) at any time
    before the Closing Date and (ii) only once thereafter within 30 days after
    the date of this Agreement, by you, as Representatives of the several
    Underwriters, to the Company and the Management Selling Shareholders,
    setting forth the number of Option Shares as to which the several
    Underwriters are exercising the option, the names and denominations in
    which the Option Shares are to be registered and the time and date at which
    such


                                          12

<PAGE>

    certificates are to be delivered.  If the option granted hereby is
    exercised in part, the respective number of Option Shares to be sold by the
    Company and each of the Management Selling Shareholders listed in Schedule
    III hereto shall be determined on a pro rata basis in accordance with the
    percentages set forth opposite their names on Schedule III hereto, adjusted
    by you in such manner as to avoid fractional shares.  The time and date at
    which certificates for Option Shares are to be delivered shall be
    determined by the Representatives but shall not be earlier than three nor
    later than 10 full business days after the exercise of such option, nor in
    any event prior to the Closing Date (such time and date being herein
    referred to as the "Option Closing Date").  If the date of exercise of the
    option is three or more days before the Closing Date, the notice of
    exercise shall set the Closing Date as the Option Closing Date.  The number
    of Option Shares to be purchased by each Underwriter shall be in the same
    proportion to the total number of Option Shares being purchased as the
    number of Firm Shares being purchased by such Underwriter bears to the
    total number of Firm Shares, adjusted by you in such manner as to avoid
    fractional shares.  The option with respect to the Option Shares granted
    hereunder may be exercised only to cover over-allotments in the sale of the
    Firm Shares by the Underwriters.  You, as Representatives of the several
    Underwriters, may cancel such option at any time prior to its expiration by
    giving written notice of such cancellation to the Company and the
    Management Selling Shareholders.  To the extent, if any, that the option is
    exercised, payment for the Option Shares shall be made on the Option
    Closing Date in same day funds by wire transfers to accounts to be
    designated by the Company for the Option Shares sold by it and by each of
    the Management Selling Shareholders for the Option Shares sold by them
    against delivery of certificates therefor at the offices of Alex. Brown &
    Sons Incorporated, 135 East Baltimore Street, Baltimore, Maryland.  The
    Company and the Management Selling Shareholders shall promptly reimburse
    the Underwriters for the cost of same day funds.  

    3.   OFFERING BY THE UNDERWRITERS.

         It is understood that the several Underwriters are to make a public
    offering of the Firm Shares as soon as the Representatives deem it
    advisable to do so.  The Firm Shares are to be initially offered to the
    public at the initial public offering price set forth in the Prospectus. 
    The Representatives may from time to time thereafter change the public
    offering price and other selling terms.  To the extent, if at all, that any
    Option Shares


                                          13

<PAGE>

are purchased pursuant to Section 2 hereof, the Underwriters will offer them to
the public on the foregoing terms.

         It is further understood that you will act as the Representatives for
    the Underwriters in the offering and sale of the Shares in accordance with
    a Master Agreement Among Underwriters entered into by you and the several
    other Underwriters.

    4.   COVENANTS OF THE COMPANY AND THE SELLING SHAREHOLDERS.

         (a)  The Company covenants and agrees with the several Underwriters
    that:

         (i)  The Company will (A) use its best efforts to cause the
    Registration Statement to become effective or, if the procedure in Rule
    430A of the Rules and Regulations is followed, to prepare and timely file
    with the Commission under Rule 424(b) of the Rules and Regulations a
    Prospectus in a form approved by the Representatives containing information
    previously omitted at the time of effectiveness of the Registration
    Statement in reliance on Rule 430A of the Rules and Regulations and (B) not
    file any amendment to the Registration Statement or supplement to the
    Prospectus of which the Representatives shall not previously have been
    advised and furnished with a copy or to which the Representatives shall
    have reasonably objected in writing or which is not in compliance with the
    Rules and Regulations.

         (ii)  The Company will advise the Representatives promptly (A) when
    the Registration Statement or any post-effective amendment thereto shall
    have become effective, (B) of receipt of any comments from the Commission,
    (C) of any request of the Commission for amendment of the Registration
    Statement or for supplement to the Prospectus or for any additional
    information, and (D) of the issuance by the Commission of any stop order
    suspending the effectiveness of the Registration Statement or the use of
    the Prospectus or of the institution of any proceedings for that purpose. 
    The Company will use its best efforts to prevent the issuance of any such
    stop order preventing or suspending the use of the Prospectus and to obtain
    as soon as possible the lifting thereof, if issued.

         (iii)  The Company will cooperate with the Representatives in
    endeavoring to qualify the Shares for sale under the securities laws of
    such


                                          14

<PAGE>

    jurisdictions as the Representatives may reasonably have designated in
    writing and will make such applications, file such documents, and furnish
    such information as may be reasonably required for that purpose, provided
    the Company shall not be required to qualify as a foreign corporation or to
    file a general consent to service of process in any jurisdiction where it
    is not now so qualified or required to file such a consent.  The Company
    will, from time to time, prepare and file such statements, reports, and
    other documents, as are or may be required to continue such qualifications
    in effect for so long a period as the Representatives may reasonably
    request for distribution of the Shares.

         (iv)  The Company will deliver to, or upon the order of, the
    Representatives, from time to time, as many copies of any Preliminary
    Prospectus as the Representatives may reasonably request.  The Company will
    deliver to, or upon the order of, the Representatives during the period
    when delivery of a Prospectus is required under the Act, as many copies of
    the Prospectus in final form, or as thereafter amended or supplemented, as
    the Representatives may reasonably request.  The Company will deliver to
    the Representatives at or before the Closing Date, four signed copies of
    the Registration Statement and all amendments thereto including all
    exhibits filed therewith, and will deliver to the Representatives such
    number of copies of the Registration Statement (including such number of
    copies of the exhibits filed therewith that may reasonably be requested),
    and of all amendments thereto, as the Representatives may reasonably
    request.

         (v)  The Company will comply with the Act and the Rules and
    Regulations, and the Securities Exchange Act of 1934 (the "Exchange Act"),
    and the rules and regulations of the Commission thereunder, so as to permit
    the completion of the distribution of the Shares as contemplated in this
    Agreement and the Prospectus.  If during the period in which a prospectus
    is required by law to be delivered by an Underwriter or dealer, any event
    shall occur as a result of which, in the judgment of the Company or in the
    reasonable opinion of the Underwriters, it becomes necessary to amend or
    supplement the Prospectus in order to make the statements therein, in the
    light of the circumstances existing at the time the Prospectus is delivered
    to a purchaser, not misleading, or, if it is necessary at any time to amend
    or supplement the Prospectus to comply with any law, the Company promptly
    will prepare and file with the Commission an appropriate amendment to the
    Registration Statement or supplement to the 


                                          15

<PAGE>

    Prospectus so that the Prospectus as so amended or supplemented will not,
    in the light of the circumstances when it is so delivered, be misleading,
    or so that the Prospectus will comply with the law.

         (vi)  The Company will make generally available to its security
    holders, as soon as it is practicable to do so, but in any event not later
    than 15 months after the effective date of the Registration Statement, an
    earnings statement (which need not be audited) in reasonable detail,
    covering a period of at least 12 consecutive months beginning after the
    effective date of the Registration Statement, which earning statement shall
    satisfy the requirements of Section 11(a) of the Act and Rule 158 of the
    Rules and Regulations and will advise you in writing when such statement
    has been so made available.

         (vii)  The Company will, for a period of five years from the Closing
    Date, deliver to the Representatives copies of annual reports and copies of
    all other documents, reports and information furnished by the Company to
    its stockholders or filed with any securities exchange pursuant to the
    requirements of such exchange or with the Commission pursuant to the Act or
    the Exchange Act.  The Company will deliver to the Representatives similar
    reports with respect to significant subsidiaries, as that term is defined
    in the Rules and Regulations, which are not consolidated in the Company's
    financial statements.

         (viii)  Except in connection with the issuance of shares of Common
    Stock  (i) to Lawrence J. Simon and William H. Smith upon the exercise of
    certain rights as described in the Registration Statement, (ii) to holders
    of the Noteholder Warrants (as defined in the Registration Statement) upon
    the exercise of such Noteholder Warrants and (iii) to Daniel L. Simon,
    Brian T. Clingen and Paul G. Simon pursuant to the Company's 1996 Warrant
    Plan, no offering, sale, short sale or other disposition of any shares of
    Common Stock of the Company or other securities convertible into or
    exchangeable or exercisable for shares of  Common Stock  or derivative of
    Common Stock (or agreement for such) will be made for a period of 180 days
    after the date of this Agreement, directly or indirectly, by the Company
    otherwise than hereunder or with the prior written consent of  Alex. Brown
    & Sons Incorporated.

         (ix)  The Company will use its best efforts to list, subject to notice
    of issuance, the Shares on The Nasdaq Stock Market.

         (x)  The Company has caused each officer and director and [identify
    shareholders and warrantholders] of the Company to furnish to you, on or
    prior to the date of this agreement, a letter or letters, in form and sub-


                                          16

<PAGE>

    stance satisfactory to the Underwriters (the "Lockup Agreements"), pursuant
    to which each such person shall agree not to offer, sell, sell short or
    otherwise dispose of any shares of Common Stock of the Company or other
    capital stock of the Company, or any other securities convertible,
    exchangeable or exercisable for Common Shares or derivative of Common
    Shares owned by such person or request the registration for the offer or
    sale of any of the foregoing  (or as to which such person has the right to
    direct the disposition of) for a period of 180 days after the date of this
    Agreement, directly or indirectly, except (i) with the prior written
    consent of Alex. Brown & Sons Incorporated or (ii) with regard to the
    Institutional Selling Shareholders, the foregoing restrictions shall not
    apply to a distribution of the shares of Common Stock to its partners or to
    the transfer to any affiliate of the Institutional Selling Shareholders or
    to any other transferee in a private transaction not requiring registration
    under the Securities Act of 1933, as amended, or to any bona fide pledge of
    such shares of Common Stock, provided that such partner, affiliate or other
    transferee and/or lender or creditor acknowledges in writing that it is
    bound by the provisions of this Section 4(a)(x).

         (xi)  The Company shall apply the net proceeds of its sale of the
    Shares as set forth in the Prospectus and shall file such reports with the
    Commission with respect to the sale of the Shares and the application of
    the proceeds therefrom as may be required in accordance with Rule 463 under
    the Act.

         (xii)  The Company shall not invest, or otherwise use the proceeds
    received by the Company from its sale of the Shares in such a manner as
    would require the Company or any of the Subsidiaries to register as an
    investment company under the 1940 Act or the rules and regulations
    thereunder.

         (xiii)  The Company will maintain a transfer agent and, if necessary
    under the jurisdiction of incorporation of the Company, a registrar for the
    Common Stock.

         (xiv)  The Company will not take, directly or indirectly, any action
    designed to cause or result in, or that has constituted or might reasonably
    be expected to constitute, the stabilization or manipulation of the price
    of any securities of the Company. 


                                          17

<PAGE>

         (xv)  The Company will use its best efforts to consummate the
    transactions contemplated by the Recapitalization Agreement including
    without limitation the filing of the Amended Certificate with the Secretary
    of State of the State of Delaware.

         (b)  Each of the Selling Shareholders covenants and agrees with the
    several Underwriters that:

         (i)  No offering, sale, short sale or other disposition of any shares
    of  Common Stock of the Company or other capital stock of the Company or
    other securities convertible, exchangeable or exercisable for Common Stock
    or derivative of Common Stock owned by such Selling Shareholder or request
    the registration for the offer or sale of any of the foregoing (or as to
    which the Selling Shareholder has the right to direct the disposition of)
    will be made for a period of 180 days after the date of this Agreement,
    directly or indirectly, by such Selling Shareholder otherwise than
    (i) hereunder, (ii) with the prior written consent of Alex. Brown & Sons
    Incorporated or (iii) with regard to the Institutional Selling
    Shareholders, in a distribution of shares of Common Stock to its partners
    or by transfer to any affiliate of the Institutional Selling Shareholders
    or to any other transferee in a private transaction not requiring
    registration under the Securities Act of 1933, as amended, or by any bona
    fide pledge of such shares of Common Stock, provided that such partner,
    affiliate or other transferee and/or lender or creditor acknowledges in
    writing that it is bound by the provisions of this Section 4(b)(i).

         (ii)  In order to document the Underwriters' compliance with the
    reporting and withholding provisions of the Tax Equity and Fiscal
    Responsibility Act of 1982 and the Interest and Dividend Tax Compliance Act
    of 1983 with respect to the transactions herein contemplated, each of the
    Selling Shareholders agrees to deliver to you prior to or at the Closing
    Date a properly completed and executed United States Treasury Department
    Form W-9 (or other applicable form or statement specified by Treasury
    Department regulations in lieu thereof).

         (iii)  Such Selling Shareholder will not take, directly or indirectly,
    any action designed to cause or result in, or that has constituted or might
    reasonably be expected to constitute, the stabilization or manipulation of
    the price of any securities of the Company.


                                          18

<PAGE>

    5.   COSTS AND EXPENSES.

         The Company will pay all costs, expenses and fees incident to the
    performance of the obligations of the Sellers under this Agreement,
    including, without limiting the generality of the foregoing, the following: 
    accounting fees of the Company; the fees and disbursements of counsel for
    the Company and the Management Selling Shareholders; the cost of printing
    and delivering to, or as requested by, the Underwriters copies of the
    Registration Statement, Preliminary Prospectuses, the Prospectus, this
    Agreement, the Underwriters' Selling Memorandum, the Underwriters'
    Invitation Letter, the Listing Application, the Blue Sky Survey and any
    supplements or amendments thereto; the filing fees of the Commission; the
    filing fees and expenses (including legal fees and disbursements) incident
    to securing any required review by the National Association of Securities
    Dealers, Inc. (the "NASD") of the terms of the sale of the Shares; the
    Listing Fee of the Nasdaq Stock Market; and the expenses, including the
    fees and disbursements of counsel for the Underwriters, incurred in
    connection with the qualification of the Shares under state securities or
    Blue Sky laws.  The Company shall not, however, be required to pay for any
    of the Underwriters expenses (other than those related to qualification
    under  NASD regulation and state securities or Blue Sky laws) except that,
    if this Agreement shall not be consummated because the conditions in
    Section 6 hereof are not satisfied, or because this Agreement is terminated
    by the Representatives pursuant to Section 11 hereof, or by reason of any
    failure, refusal or inability on the part of the Company or the Selling
    Shareholders to perform any undertaking or satisfy any condition of this
    Agreement or to comply with any of the terms hereof on their part to be
    performed, unless such failure to satisfy said condition or to comply with
    said terms be due to the default or omission of any Underwriter, then the
    Company shall reimburse the several Underwriters for reasonable out-of-
    pocket expenses, including fees and disbursements of counsel, reasonably
    incurred in connection with investigating, marketing and proposing to
    market the Shares or in contemplation of performing their obligations
    hereunder; but the Company and the Selling Shareholders shall not in any
    event be liable to any of the several Underwriters for damages on account
    of loss of anticipated profits from the sale by them of the Shares.


                                          19

<PAGE>

    6.   CONDITIONS OF OBLIGATIONS OF THE UNDERWRITERS.

         The several obligations of the Underwriters to purchase the Firm
    Shares on the Closing Date and the Option Shares, if any, on the Option
    Closing Date are subject to the accuracy, as of the Closing Date or the
    Option Closing Date, as the case may be, of the representations and
    warranties of the Company and the Selling Shareholders contained herein,
    and to the performance by the Company and the Selling Shareholders of their
    covenants and obligations hereunder and to the following additional
    conditions:

         (a)  The Registration Statement and all post-effective amendments
    thereto shall have become effective and any and all filings required by
    Rule 424 and Rule 430A of the Rules and Regulations shall have been made,
    and any request of the Commission for additional information (to be
    included in the Registration Statement or otherwise) shall have been
    disclosed to the Representatives and complied with to their reasonable
    satisfaction.  No stop order suspending the effectiveness of the
    Registration Statement, as amended from time to time, shall have been
    issued and no proceedings for that purpose shall have been taken or, to the
    knowledge of the Company or the Selling Shareholders, shall be contemplated
    by the Commission and no injunction, restraining order, or order of any
    nature by a Federal or state court of competent jurisdiction shall have
    been issued as of the Closing Date which would prevent the issuance of the
    Shares.

         (b)  The Representatives shall have received on the Closing Date or
    the Option Closing Date, as the case may be, the opinion of Winston &
    Strawn, counsel for the Company and the Management Selling Shareholders, 
    dated the Closing Date or the Option Closing Date, as the case may be,
    addressed to the Underwriters to the effect that:

              (i)  The Company has been duly organized and is validly existing
         as a corporation in good standing under the laws of the State of
         Delaware, with corporate power and authority to own or lease its
         properties and conduct its business as described in the Registration
         Statement; each of the Subsidiaries has been duly organized and is
         validly existing as a corporation in good standing under the laws of
         the jurisdiction of its incorporation, with corporate power and
         authority to own or lease its properties and conduct


                                          20

<PAGE>

         its business as described in the Registration Statement; the Company
         and each of the Subsidiaries are duly qualified to transact business
         in all jurisdictions in which the conduct of their business requires
         such qualification, or in which the failure to qualify would have a
         materially adverse effect upon the business of the Company and the
         Subsidiaries taken as a whole; and the outstanding shares of capital
         stock of each of the Subsidiaries have been duly authorized and
         validly issued and are fully paid and non-assessable and are owned by
         the Company or a Subsidiary; and, to the best of such counsel's
         knowledge, the outstanding shares of capital stock of each of the
         Subsidiaries is owned free and clear of all liens, encumbrances and
         equities and claims except for the Existing Stock Pledges, and no
         options, warrants or other rights to purchase, agreements or other
         obligations to issue or other rights to convert any obligations into
         any shares of capital stock or of ownership interests in the
         Subsidiaries are outstanding.

              (ii)  The Company has authorized and outstanding capital stock as
         set forth under the caption "Capitalization" in the Prospectus; the
         authorized shares of the Company's Common Stock have been duly
         authorized; the outstanding shares of the Company's Common Stock,
         including the Shares to be sold by the Selling Shareholders, have been
         duly authorized and validly issued and are fully paid and non-
         assessable; all of the Shares conform to the description thereof 
         contained in the Prospectus; the certificates for the Shares, assuming
         they are in the form filed with the Commission,  are in due and proper
         form; the shares of Common Stock, including the Option Shares, if any,
         to be sold by the Company pursuant to this Agreement have been duly 
         authorized and will be validly issued, fully paid and non-assessable 
         when issued and paid for as contemplated by this Agreement; and no 
         preemptive rights of stockholders exist with respect to any of the 
         Shares or the issue or sale thereof.

              (iii)  Except as described in or contemplated by the Prospectus,
         to the knowledge of such counsel, there are no outstanding securities
         of the Company convertible or exchangeable into or evidencing the
         right to purchase or subscribe for any shares of capital stock of the
         Company and there are no outstanding or authorized options, warrants
         or rights of any character obligating


                                          21

<PAGE>
         the Company to issue any shares of its capital stock or any securities
         convertible or exchangeable into or evidencing the right to purchase
         or subscribe for any shares of such stock; and except as described in
         the Prospectus, to the knowledge of such counsel, no holder of any
         securities of the Company or any other person has the right,
         contractual or otherwise, which has not been satisfied or effectively
         waived,  to cause the Company to sell or otherwise issue to them, or
         to permit them to underwrite the sale of, any of the Shares or the
         right to have any shares of Common Stock or other securities of the
         Company included in the Registration Statement or the right, as a
         result of the filing of the Registration Statement, to require
         registration under the Act of any shares of Common Stock or other
         securities of the Company.

              (iv)  The Registration Statement has become effective under the
         Act and, to the best of the knowledge of such counsel, no stop order
         proceedings with respect thereto have been instituted or are pending
         or threatened under the Act.

              (v)  The Registration Statement, the Prospectus and each
         amendment or supplement thereto comply as to form in all material
         respects with the requirements of the Act and the applicable rules and
         regulations thereunder (except that such counsel need express no
         opinion as to the financial statements and related schedules therein).

              (vi)  The statements under the captions "Management's Discussion
         and Analysis of Financial Condition and Results of Operations --
         Liquidity and Capital Resources," "Description of Indebtedness and
         Other Commitments," "Certain Transactions," "Management -- The 1996
         Warrant Plan," "Description of Capital Stock," and "Shares Eligible
         for Future Sale" in the Prospectus, insofar as such statements
         constitute a summary of documents referred to therein or matters of
         law, fairly summarize in all material respects the information called
         for with respect to such documents and matters.

              (vii)  Such counsel does not know of any contracts or documents
         required to be filed as exhibits to the Registration Statement or
         described in the Registration Statement or the Prospectus


                                          22

<PAGE>

         which are not so filed or described as required, and such contracts
         and documents as are summarized in the Registration Statement or the
         Prospectus are fairly summarized in all material respects.

              (viii)  Such counsel knows of no material legal or governmental
         proceedings pending or threatened against the Company or any of the
         Subsidiaries except as set forth in the Prospectus.

              (ix)  The execution and delivery of this Agreement and the
         consummation of the transactions herein contemplated do not and will
         not conflict with or result in a breach of any of the terms or
         provisions of, or constitute a default under, the Certificate of
         Incorporation or By-laws of the Company, or any material agreement or
         instrument to which the Company or any of the Subsidiaries is a party
         or by which the Company or any of the Subsidiaries may be bound.

              (x)  This Agreement has been duly authorized, executed and
         delivered by the Company.

              (xi)  No approval, consent, order, authorization, designation,
         declaration or filing by or with any regulatory, administrative or
         other governmental body is necessary in connection with the execution
         and delivery of this Agreement and the consummation of the
         transactions herein contemplated (other than as may be required by the
         NASD or as required by state securities and Blue Sky laws as to which
         such counsel need express no opinion) except such as have been
         obtained or made, specifying the same.

              (xii)  The Company is not, and will not become, as a result of
         the consummation of the transactions contemplated by this Agreement,
         and application of the net proceeds therefrom as described in the
         Prospectus, required to register as an investment company under the
         1940 Act.

              (xiii)  To the knowledge of such counsel, the execution and
         delivery of this Agreement and the consummation of the sale of Shares
         by each Management Selling Shareholder as herein contemplated do not
         conflict with or result in a breach of any terms or provisions of, or
         constitute a default under, any agreement or


                                          23

<PAGE>

         instrument to which such Selling Shareholder is a party or by which
         such Selling Shareholder may be bound.

              (xiv)  No approval, consent, order or permit by or with any
         regulatory, administrative or other governmental body is necessary in
         connection with the execution and delivery of this Agreement and the
         consummation of the sale of Shares by any Management Selling
         Shareholder as herein contemplated (other than as may be required by
         Federal or state securities and Blue Sky laws or for clearance of the
         offering with the NASD, as to which counsel need express no opinion).

              (xv)  Each Management Selling Shareholder has the full legal
         right, power and authority to sell, assign, transfer and deliver the
         Shares to be sold by such Management Selling Shareholder.

              (xvi)  This Agreement has been duly executed and delivered by
         each Management Selling Shareholder.

              (xvii)  Upon delivery and payment for the Shares to be sold by
         the Management Selling Shareholders at the Option Closing Date as
         provided for herein, the Underwriters will have acquired good and
         valid title to the Shares so transferred, free and clear of all liens,
         encumbrances, equities and claims (assuming that the Underwriters are
         without notice of adverse claims, as defined in the Uniform Commercial
         Code, and are otherwise bona fide purchasers for purposes of the
         Uniform Commercial Code).

         In addition to the matters set forth above, such opinion shall also
    include a statement to the effect that no facts have come to the attention
    of such counsel which led them to believe that (i) the Registration
    Statement, at the time it became effective under the Act (but after giving
    effect to any modifications incorporated therein pursuant to Rule 430A
    under the Act) and as of the Closing Date or the Option Closing Date, as
    the case may be, contained an untrue statement of a material fact or
    omitted to state a material fact required to be stated therein or necessary
    to make the statements therein not misleading, and (ii) the Prospectus, or
    any supplement thereto, on the date it was filed pursuant to the Rules and
    Regulations and as of the Closing Date or the Option Closing Date, as the
    case may be, contained an untrue statement of a material fact or omitted to
    state a mate-


                                          24

<PAGE>

    rial fact necessary in order to make the statements, in the light of the
    circumstances under which they are made, not misleading (except that such
    counsel need express no view as to financial statements, schedules and
    statistical information therein).  With respect to such statement, Winston
    & Strawn may state that their belief is based upon the procedures set forth
    therein, but is without independent check and verification.

         The Representatives shall also have received on the Closing Date or
    the Option Closing Date, as the case may be, the opinion of local counsel
    for the Company experienced in such matters in Jacksonville, dated the
    Closing Date or the Option Closing Date, as the case may be, addressed to
    the Underwriters to the effect that the statements under the caption
    "Business-Government Regulation," insofar as such statements constitute a
    summary of regulatory matters in such jurisdiction relating to the outdoor
    advertising industry, fairly describe the regulatory matters relating to
    such industry.

         (c)  The Representatives shall have received on the Closing Date the
    opinion of James J. Connors, II, counsel for the Investor Selling
    Shareholders, dated the Closing Date, addressed to the Underwriters to the
    effect that:

              (i)  Each Investor Selling Shareholder has been duly formed and
         is validly existing as a limited partnership under the laws of the
         State of Delaware.

              (ii)  The execution and delivery of this Agreement and the
         consummation of the sale of Shares by each Investor Selling
         Shareholder as herein contemplated do not conflict with or result in a
         breach of any terms or provisions of, or constitute a default under,
         the partnership agreement of such Selling Shareholder, or any
         agreement or instrument to which such Selling Shareholder is a party
         or by which such Selling Shareholder may be bound.

              (iii)  No approval, consent, order or permit by or with any
         regulatory, administrative or other governmental body is necessary in
         connection with the execution and delivery of this Agreement and the
         consummation of the sale of Shares by any Investor Selling Shareholder
         as herein contemplated (other than as may be required by Federal or
         state securities and Blue Sky laws or for clearance of


                                          25

<PAGE>

         the offering with the NASD, as to which counsel need express no
         opinion).

              (iv)  Each Investor Selling Shareholder has the power under the
         Delaware Revised Uniform Limited Partnership Act and its partnership
         agreement to sell, assign, transfer and deliver the Shares to be sold
         by such Selling Shareholder and such sale, assignment, transfer and
         delivery has been duly authorized by all necessary actions under the
         Delaware Revised Uniform Limited Partnership Act and its partnership
         agreement.

              (v)  This Agreement has been duly executed and delivered by each
         Investor Selling Shareholder.

              (vi)  Upon delivery and payment for the Shares to be sold by the
         Investor Selling Shareholders at the Closing Date as provided for
         herein, the Underwriters will have acquired good and valid title to
         the Shares so transferred, free and clear of all liens, encumbrances,
         equities and claims (assuming that the Underwriters are without notice
         of adverse claims, as defined in the Uniform Commercial Code, and are
         otherwise bona fide purchasers for purposes of the Uniform Commercial
         Code).

         (d)  The Representatives shall have received from Skadden, Arps,
    Slate, Meagher & Flom, counsel for the Underwriters, an opinion dated the
    Closing Date or the Option Closing Date, as the case may be, as to such
    matters as the Representatives may reasonably require.  In addition to the
    matters set forth above, such opinion shall also include a statement to the
    effect that nothing has come to the attention of such counsel which leads
    them to believe that (i) the Registration Statement, or any amendment
    thereto, as of the time it became effective under the Act (but after giving
    effect to any modifications incorporated therein pursuant to Rule 430A
    under the Act) as of the Closing Date or the Option Closing Date, as the
    case may be, contained an untrue statement of a material fact or omitted to
    state a material fact required to be stated therein or necessary to make
    the statements therein not misleading, and (ii) the Prospectus, or any
    supplement thereto, on the date it was filed pursuant to the Rules and
    Regulations and as of the Closing Date or the Option Closing Date, as the
    case may be, contained an untrue statement of a material fact or omitted to
    state a material fact, necessary in order to make the statements, in the


                                          26

<PAGE>

    light of the circumstances under which they are made, not misleading
    (except that such counsel need express no view as to financial statements,
    schedules and statistical information therein).  With respect to such
    statement, Skadden, Arps, Slate, Meagher & Flom may state that their belief
    is based upon the procedures set forth therein, but is without independent
    check and verification.

         (e)  The Representatives shall have received at or prior to the
    Closing Date from Skadden, Arps, Slate, Meagher & Flom a memorandum or
    summary, in form and substance satisfactory to the Representatives, with
    respect to the qualification for offering and sale by the Underwriters of
    the Shares under the state securities or Blue Sky laws of such
    jurisdictions as the Representatives may reasonably have designated to the
    Company.

         (f)  The Representatives shall have received, on each of the dates
    hereof, the Closing Date and the Option Closing Date, as the case may be,
    letters dated the date hereof, the Closing Date or the Option Closing Date,
    as the case may be, in form and substance satisfactory to you, of Price
    Waterhouse LLP and Ernst & Young LLP confirming that they are independent
    public accountants within the meaning of the Act and the applicable
    published Rules and Regulations thereunder and stating that in their
    opinion the financial statements and schedules examined by them and
    included in the Registration Statement comply in form in all material
    respects with the applicable accounting requirements of the Act and the
    related published Rules and Regulations; and containing such other
    statements and information as is ordinarily included in accountants'
    "comfort letters" to Underwriters with respect to the financial statements
    and certain financial and statistical information contained in the
    Registration Statement and Prospectus.

         (g)  The Representatives shall have received on the Closing Date or
    the Option Closing Date, as the case may be, a certificate or certificates
    of the President and Chief Executive Officer and the Chief Financial
    Officer of the Company to the effect that, as of the Closing Date or the
    Option Closing Date, as the case may be, each of them severally represents
    as follows:

              (i)  The Registration Statement has become effective under the
         Act and no stop order suspending the effectiveness of the


                                          27

<PAGE>

         Registration Statement has been issued, and no proceedings for such
         purpose have been taken or are, to his knowledge, contemplated by the
         Commission;

              (ii)  The representations and warranties of the Company contained
         in Section 1 hereof are true and correct as of the Closing Date or the
         Option Closing Date, as the case may be;

              (iii)  All filings required to have been made pursuant to Rules
         424 or 430A under the Act have been made;

              (iv)  He has carefully examined the Registration Statement and
         the Prospectus and, in his opinion, as of the effective date of the
         Registration Statement, the statements contained in the Registration
         Statement were true and correct, and such Registration Statement and
         Prospectus did not omit to state a material fact required to be stated
         therein or necessary in order to make the statements therein not
         misleading, and since the effective date of the Registration
         Statement, no event has occurred which should have been set forth in a
         supplement to or an amendment of the Prospectus which has not been so
         set forth in such supplement or amendment; and 

              (v)  Since the respective dates as of which information is given
         in the Registration Statement and Prospectus, there has not been any
         material adverse change or any development involving a prospective
         material adverse change in or affecting the condition, financial or
         otherwise, of the Company and its Subsidiaries taken as a whole or the
         earnings, business, management, properties, assets, rights,
         operations, condition (financial or otherwise) or prospects of the
         Company and the Subsidiaries taken as a whole, whether or not arising
         in the ordinary course of business.
         
         (h)  The Company and the Selling Shareholders shall have furnished to
    the Representatives such further certificates and documents confirming the
    representations and warranties, covenants and conditions contained herein
    and related matters as the Representatives may reasonably have requested.


                                          28

<PAGE>

         (i)  The Firm Shares and Option Shares, if any, have been approved for
    designation upon notice of issuance on the Nasdaq Stock Market.

         (j)  The Lockup Agreements are in full force and effect.

         (k)  The transactions contemplated by the Recapitalization Agreement
    shall have been consummated, including without limitation the filing of the
    Amended Certificate with the Secretary of State of the State of Delaware,
    and the Amended Certificate shall have become effective.

         The opinions and certificates mentioned in this Agreement shall be
    deemed to be in compliance with the provisions hereof only if they are in
    all material respects satisfactory to the Representatives and to Skadden,
    Arps, Slate, Meagher & Flom, counsel for the Underwriters.

         If any of the conditions hereinabove provided for in this Section 6
    shall not have been fulfilled when and as required by this Agreement to be
    fulfilled, the obligations of the Underwriters hereunder may be terminated
    by the Representatives by notifying the Company and the Selling
    Shareholders of such termination in writing or by telegram at or prior to
    the Closing Date or the Option Closing Date, as the case may be.

         In such event, the Selling Shareholders, the Company and the
    Underwriters shall not be under any obligation to each other (except to the
    extent provided in Sections 5 and 8 hereof).

    7.   CONDITIONS OF THE OBLIGATIONS OF THE SELLERS.

         The obligations of the Sellers to sell and deliver the portion of the
    Shares required to be delivered as and when specified in this Agreement are
    subject to the conditions that at the Closing Date or the Option Closing
    Date, as the case may be, no stop order suspending the effectiveness of the
    Registration Statement shall have been issued and in effect or proceedings
    therefor initiated or threatened.

    8.   INDEMNIFICATION.

         (a)  The Company agrees to indemnify and hold harmless each
    Underwriter and each person, if any, who controls any Underwriter within


                                          29

<PAGE>

    the meaning of the Act, against any losses, claims, damages or liabilities
    to which such Underwriter or any such controlling person may become subject
    under the Act or otherwise, insofar as such losses, claims, damages or
    liabilities (or actions or proceedings in respect thereof) arise out of or
    are based upon (i) any untrue statement or alleged untrue statement of any
    material fact contained in the Registration Statement, any Preliminary
    Prospectus, the Prospectus or any amendment or supplement thereto, or (ii)
    the omission or alleged omission to state therein a material fact required
    to be stated therein or necessary to make the statements therein not
    misleading; and will reimburse each Underwriter and each such controlling
    person upon demand for any legal or other expenses reasonably incurred by
    such Underwriter or such controlling person in connection with
    investigating or defending any such loss, claim, damage or liability,
    action or proceeding or in responding to a subpoena or governmental inquiry
    related to the offering of the Shares, whether or not such Underwriter or
    controlling person is a party to any action or proceeding; provided,
    however, that the Company will not be liable in any such case to the extent
    that any such loss, claim, damage or liability arises out of or is based
    upon an untrue statement or alleged untrue statement, or omission or
    alleged omission made in the Registration Statement, any Preliminary
    Prospectus, the Prospectus, or such amendment or supplement, in reliance
    upon and in conformity with written information furnished to the Company by
    or through the Representatives specifically for use in the preparation
    thereof.  This indemnity agreement will be in addition to any liability
    which the Company may otherwise have.

         (b)  Each Selling Shareholder severally agrees to indemnify and hold
    harmless each Underwriter and each person, if any, who controls any
    Underwriter within the meaning of the Act against any losses, claims,
    damages or liabilities to which such Underwriter or such controlling person
    may become subject under the Act or otherwise, insofar as such losses,
    claims, damages or liabilities (or actions or proceedings in respect
    thereof) arise out of or are based upon (i) any untrue statement or alleged
    untrue statement of any material fact contained in the Registration
    Statement, any Preliminary Prospectus, the Prospectus or any amendment or
    supplement thereto, or (ii) the omission or alleged omission to state
    therein a material fact required to be stated therein or necessary to make
    the statements therein not misleading, and will reimburse each Underwriter
    and each such controlling person upon demand for any legal or other
    expenses reasonably incurred by such Underwriter or such controlling


                                          30

<PAGE>

    person in connection with investigating or defending any such loss, claim,
    damage, liability, action or proceeding or in response to a subpoena or
    governmental inquiry relating to the offering of the Shares, whether or not
    such Underwriter or controlling person is a party to any action or
    proceeding; provided, however, that the Selling Shareholder (i) will be
    liable in each such case to the extent, but only to the extent, any such
    loss, claim, damage or liability arises out of or is based upon an untrue
    statement or alleged untrue statement, or omission or alleged omission made
    in the Registration Statement, any Preliminary Prospectus, the Prospectus,
    or such amendment or supplement, in reliance upon and in conformity with
    written information furnished to the Company or the Representatives by or
    on behalf of such Selling Shareholder specifically for use in the
    preparation thereof and (ii) will not be liable for any amount in excess of
    the proceeds received by such Selling Shareholder from the Underwriters in
    the offering net of underwriting discounts and commissions.  This indemnity
    agreement will be in addition to any liability which such Selling
    Shareholder may otherwise have.

         (c)  Each Underwriter severally and not jointly will indemnify and
    hold harmless the Company, each of its directors, each of its officers who
    have signed the Registration Statement, the Selling Shareholders, and each
    person, if any, who controls the Company or the Selling Shareholders within
    the meaning of the Act, against any losses, claims, damages or liabilities
    to which the Company or any such director, officer, Selling Shareholder or
    controlling person may become subject under the Act or otherwise, insofar
    as such losses, claims, damages or liabilities (or actions or proceedings
    in respect thereof) arise out of or are based upon (i)  any untrue
    statement or alleged  untrue statement of any material fact contained in
    the Registration Statement, any Preliminary Prospectus, the Prospectus or
    any amendment or supplement thereto, or (ii) the omission or the alleged
    omission to state therein a material fact required to be stated therein or
    necessary to make the statements therein not misleading in the light of the 
    circumstances under which they were made; and will reimburse any legal or
    other expenses reasonably incurred by the Company or any such director,
    officer, Selling Shareholder or controlling person in connection with
    investigating or defending any such loss, claim, damage, liability, action
    or proceeding; provided, however, that each Underwriter will be liable in
    each case to the extent, but only to the extent, that such untrue statement
    or alleged untrue statement or omission or alleged omission has been made
    in the Registration Statement, any Preliminary Pro-

                                          31

<PAGE>

    spectus, the Prospectus or such amendment or supplement, in reliance upon
    and in conformity with written information furnished to the Company by or
    through the Representatives specifically for use in the preparation
    thereof.  This indemnity agreement will be in addition to any liability
    which such Underwriter may otherwise have.

         (d)  In case any proceeding (including any governmental investigation)
    shall be instituted involving any person in respect of which indemnity may
    be sought pursuant to this Section 8, such person (the "indemnified party")
    shall promptly notify the person against whom such indemnity may be sought
    (the "indemnifying party") in writing.  No indemnification provided for in
    Section 8(a), (b) or (c) shall be available to any party who shall fail to
    give notice as provided in this Section 8(d) if the party to whom notice
    was not given was unaware of the proceeding to which such notice would have
    related and was materially prejudiced by the failure to give such notice,
    but the failure to give such notice shall not relieve the indemnifying
    party or parties from any liability which it or they may have to the
    indemnified party for contribution or otherwise than on account of the
    provisions of Section 8(a), (b) or (c).  In case any such proceeding shall
    be brought against any indemnified party and it shall notify the
    indemnifying party of the commencement thereof, the indemnifying party
    shall be entitled to participate therein and, to the extent that it shall
    wish, jointly with any other indemnifying party similarly notified, to
    assume the defense thereof, with counsel satisfactory to such indemnified
    party and shall pay as incurred the fees and disbursements of such counsel
    related to such proceeding.  In any such proceeding, any indemnified party
    shall have the right to retain its own counsel at its own expense. 
    Notwithstanding the foregoing, the indemnifying party shall pay as incurred
    (or within 30 days of presentation) the fees and expenses of the counsel
    retained by the indemnified party in the event  (i) the indemnifying party
    and the indemnified party shall have mutually agreed to the retention of
    such counsel,  (ii) the named parties to any such proceeding (including any
    impleaded parties) include both the indemnifying party and the indemnified
    party and representation of both parties by the same counsel would be
    inappropriate due to actual or potential differing interests between them
    or (iii) the indemnifying party shall have failed to assume the defense and
    employ counsel acceptable to the indemnified party within a reasonable
    period of time after notice of commencement of the action.  It is
    understood that the indemnifying party shall not, in connection with any
    proceeding or related proceedings in the same jurisdiction, be liable for
    the

                                          32

<PAGE>

    reasonable fees and expenses of more than one separate firm for all such
    indemnified parties.  Such firm shall be designated in writing by you in
    the case of parties indemnified pursuant to Section 8(a) or (b) and by the
    Company and the Selling Shareholders in the case of parties indemnified
    pursuant to Section 8(c).  The indemnifying party shall not be liable for
    any settlement of any proceeding effected without its written consent but
    if settled with such consent or if there be a final judgment for the
    plaintiff, the indemnifying party agrees to indemnify the indemnified party
    from and against any loss or liability by reason of such settlement or
    judgment.  In addition, the indemnifying party will not, without the prior
    written consent of the indemnified party, settle or compromise or consent
    to the entry of any judgment in any pending or threatened claim, action or
    proceeding of which indemnification may be sought hereunder (whether or not
    any indemnified party is an actual or potential party to such claim, action
    or proceeding) unless such settlement, compromise or consent includes an
    unconditional release of each indemnified party from all liability arising
    out of such claim, action or proceeding.

         (e)  If the indemnification provided for in this Section 8 is
    unavailable to or insufficient to hold harmless an indemnified party under
    Section 8(a), (b) or (c) above in respect of any losses, claims, damages or
    liabilities (or actions or proceedings in respect thereof) referred to
    therein, then each indemnifying party shall contribute to the amount paid
    or payable by such indemnified party as a result of such losses, claims,
    damages or liabilities (or actions or proceedings in respect thereof) in
    such proportion as is appropriate to reflect the relative benefits received
    by the Company and the Selling Shareholders on the one hand and the
    Underwriters on the other from the offering of the Shares.  If, however,
    the allocation provided by the immediately preceding sentence is not
    permitted by applicable law then each indemnifying party shall contribute
    to such amount paid or payable by such indemnified party in such proportion
    as is appropriate to reflect  not only such relative benefits but also the
    relative fault of the Company and the Selling Shareholders on the one hand
    and the Underwriters on the other in connection with the statements or
    omissions which resulted in such losses, claims, damages or liabilities,
    (or actions or proceedings in respect thereof), as well as any other
    relevant equitable considerations.  The relative benefits received by the
    Company and the Selling Shareholders on the one hand and the Underwriters
    on the other shall be deemed to be in the same proportion as the total net
    proceeds from the offering (before deducting expenses) received by the
    Company

                                          33

<PAGE>

    and the Selling Shareholders bear to the total underwriting discounts and
    commissions received by the Underwriters, in each case as set forth in the
    table on the cover page of the Prospectus.  The relative fault shall be
    determined by reference to, among other things, whether the untrue or
    alleged untrue statement of a material fact or the omission or alleged
    omission to state a material fact relates to information supplied by the
    Company or the Selling Shareholders on the one hand or the Underwriters on
    the other and the parties' relative intent, knowledge, access to
    information and opportunity to correct or prevent such statement or
    omission.  Notwithstanding the foregoing, no Selling Shareholder shall be
    obligated to make contributions hereunder which in the aggregate exceed the
    amount for which it would have been liable pursuant to Section 8(b) had
    indemnification been available thereunder.

         The Company, the Selling Shareholders and the Underwriters agree that
    it would not be just and equitable if contributions pursuant to this
    Section 8(e) were determined by pro rata allocation (even if the
    Underwriters were treated as one entity for such purpose) or by any other
    method of allocation which does not take account of the equitable
    considerations referred to above in this Section 8(e).  The amount paid or
    payable by an indemnified party as a result of the losses, claims, damages
    or liabilities (or actions or proceedings in respect thereof) referred to
    above in this Section 8(e) shall be deemed to include any legal or other
    expenses reasonably incurred by such indemnified party in connection with
    investigating or defending any such action or claim.  Notwithstanding the
    provisions of this subsection (e),  (i) no Underwriter shall be required to
    contribute any amount in excess of the underwriting discounts and
    commissions applicable to the Shares purchased by such Underwriter, (ii) no
    person guilty of fraudulent misrepresentation (within the meaning of
    Section 11(f) of the Act) shall be entitled to contribution from any person
    who was not guilty of such fraudulent misrepresentation, and (iii) no
    Selling Shareholder shall be required to contribute any amount in excess of
    the proceeds received by such Selling Shareholder from the Underwriters in
    the offering.  The Underwriters' obligations in this Section 8(e) to
    contribute are several in proportion to their respective underwriting
    obligations and not joint.

         (f)  In any proceeding relating to the Registration Statement, any
    Preliminary Prospectus, the Prospectus or any supplement or amendment
    thereto, each party against whom contribution may be sought under this

                                          34

<PAGE>

    Section 8 hereby consents to the jurisdiction of any court having
    jurisdiction over any other contributing party, agrees that process issuing
    from such court may be served upon him or it by any other contributing
    party and consents to the service of such process and agrees that any other
    contributing party may join him or it as an additional defendant in any
    such proceeding in which such other contributing party is a party.

         (g)  Any losses, claims, damages, liabilities or expenses for which an
    indemnified party is entitled to indemnification or contribution under this
    Section 8 shall be paid by the indemnifying party to the indemnified party
    as such losses, claims, damages, liabilities or expenses are incurred.  The
    indemnity and contribution agreements contained in this Section 8 and the
    representations and warranties of the Company set forth in this Agreement
    shall remain operative and in full force and effect, regardless of (i) any
    investigation made by or on behalf of any Underwriter or any person
    controlling any Underwriter, the Company, its directors or officers or any
    persons controlling the Company, (ii) acceptance of any Shares and payment
    therefor hereunder, and (iii) any termination of this Agreement.  A
    successor to any Underwriter, to the Selling Shareholders or to the
    Company, its directors or officers, or any person controlling the Company,
    shall be entitled to the benefits of the indemnity, contribution and
    reimbursement agreements contained in this Section 8.

    9.   DEFAULT BY UNDERWRITERS.

         If on the Closing Date or the Option Closing Date, as the case may be,
    any Underwriter shall fail to purchase and pay for the portion of the
    Shares which such Underwriter has agreed to purchase and pay for on such
    date (otherwise than by reason of any default on the part of the Company or
    a Selling Shareholder), you, as Representatives of the Underwriters, shall
    use your reasonable efforts to procure within 36 hours thereafter one or
    more of the other Underwriters, or any others, to purchase from the Company
    and the Selling Shareholders such amounts as may be agreed upon and upon
    the terms set forth herein, the Firm Shares or Option Shares, as the case
    may be, which the defaulting Underwriter or Underwriters failed to
    purchase.  If during such 36 hours you, as such Representatives, shall not
    have procured such other Underwriters, or any others, to purchase the Firm
    Shares or Option Shares, as the case may be, agreed to be purchased by the
    defaulting Underwriter or Underwriters, then (a) if the aggregate number of
    shares with respect to which such

                                          35

<PAGE>

    default shall occur does not exceed 10% of the Firm Shares or Option
    Shares, as the case may be, covered hereby, the other Underwriters shall be
    obligated, severally, in proportion to the respective numbers of Firm
    Shares or Option Shares, as the case may be, which they are obligated to
    purchase hereunder, to purchase the Firm Shares or Option Shares, as the
    case may be, which such defaulting Underwriter or Underwriters failed to
    purchase, or (b) if the aggregate number of shares of Firm Shares or Option
    Shares, as the case may be, with respect to which such default shall occur
    exceeds 10% of the Firm Shares or Option Shares, as the case may be,
    covered hereby, the Company and the Selling Shareholders or you as the
    Representatives of the Underwriters will have the right, by written notice
    given within the next 36-hour period to the parties to this Agreement, to
    terminate this Agreement without liability on the part of the non-
    defaulting Underwriters or of the Company or of the Selling Shareholders 
    except to the extent provided in Section 8 hereof.  In the event of a 
    default by any Underwriter or Underwriters, as set forth in this Section 9,
    the Closing Date or Option Closing Date, as the case may be, may be 
    postponed for such period, not exceeding seven days, as you, as 
    Representatives, may determine in order that the required changes in the
    Registration Statement or in the Prospectus or in any other documents or
    arrangements may be effected.  The term "Underwriter" includes any person
    substituted for a defaulting Underwriter.  Any action taken under this
    Section 9 shall not relieve any defaulting Underwriter from liability in
    respect of any default of such Underwriter under this Agreement.

    10.  NOTICES.

         All communications hereunder shall be in writing and, except as
    otherwise provided herein, will be mailed, delivered, telecopied or
    telegraphed and confirmed as follows:  if to the Underwriters, to Alex.
    Brown & Sons Incorporated, 135 East Baltimore Street, Baltimore, Maryland
    21202, Attention: ____________; with a copy to Alex. Brown & Sons
    Incorporated, 135 East Baltimore Street, Baltimore, Maryland 21202.
    Attention: General Counsel; if to the Company or the Management Selling
    Shareholders, to Universal Outdoor Holdings, Inc., 321 Clark Street, Suite
    1010, Chicago, Illinois 60610, Attention: General Counsel; and if to the
    Investor Selling Shareholders, c/o Kelso & Company, 350 Park Avenue, 21st
    Floor, New York, New York 10022, Attention: General Counsel.

                                          36

<PAGE>

    11.  TERMINATION.

         This Agreement may be terminated by you by notice to the Sellers as
    follows:

         (a)  at any time prior to the earlier of  (i) the time the Shares are
    released by you for sale by notice to the Underwriters, or  (ii) 11:30 a.m.
    on the first business day following the date of this Agreement;

         (b)  at any time prior to the Closing Date if any of the following has
    occurred: (i) since the respective dates as of which information is given
    in the Registration Statement and the Prospectus, any material adverse
    change or any development involving a prospective material adverse change
    in or affecting the earnings, business, management, properties, assets,
    rights, operations, condition (financial or otherwise) or prospects of the
    Company and its Subsidiaries taken as a whole, whether or not arising in
    the ordinary course of business, (ii) any outbreak or escalation of
    hostilities or declaration of war or national emergency or other national
    or international calamity or crisis or change in economic or political
    conditions if the effect of such outbreak, escalation, declaration,
    emergency, calamity, crisis or change on the financial markets of the
    United States would, in your reasonable judgment, make it impracticable to
    market the Shares or to enforce contracts for the sale of the Shares, or
    (iii) suspension of trading in securities generally on the New York Stock
    Exchange or the American Stock Exchange or limitation on prices (other than
    limitations on hours or numbers of days of trading) for securities on
    either such Exchange, (iv) the enactment, publication, decree or other
    promulgation of any statute, regulation, rule or order of any court or
    other governmental authority which in your opinion materially and adversely
    affects or may materially and adversely affect the business or operations
    of the Company, (v) declaration of a banking moratorium by United States or
    New York State authorities, (vi) any downgrading in the rating of the
    Company's debt securities by any "nationally recognized statistical rating
    organization" (as defined for purposes of Rule 436(g) under the Exchange
    Act); (vii) the suspension of trading of the Company's Common Stock by the
    Commission on the Nasdaq National Market or (viii) the taking of any action
    by any governmental body or agency in respect of its monetary or fiscal
    affairs which in your reasonable opinion has a material adverse effect on
    the securities markets in the United States; or

                                          37

<PAGE>

         (c)  as provided in Sections 6 and 9 of this Agreement.

    12.  SUCCESSORS.

         This Agreement has been and is made solely for the benefit of the
    Underwriters, the Company and the Selling Shareholders and their respective
    successors, executors, administrators, heirs and assigns, and the officers,
    directors and controlling persons referred to herein, and no other person
    will have any right or obligation hereunder.  No purchaser of any of the
    Shares from any Underwriter shall be deemed a successor or assign merely
    because of such purchase.

    13.  INFORMATION PROVIDED BY UNDERWRITERS AND SELLING SHAREHOLDERS.  

         The Company, the Selling Shareholders and the Underwriters acknowledge
    and agree that the only information furnished or to be furnished by any
    Underwriter to the Company for inclusion in any Prospectus or the
    Registration Statement consists of the information set forth in the last
    paragraph on the front cover page (insofar as such information relates to
    the Underwriters), legends required by Item 502(d) of Regulation S-K under
    the Act and the information under the caption "Underwriting" in the
    Prospectus and that the only information furnished or to be furnished by
    any Selling Shareholder to the Company for inclusion in any Prospectus or
    Registration Statement consists of the information set forth with respect
    to such Selling Shareholder under the caption "Principal and Selling
    Stockholders" in the Prospectus.

    14.  MISCELLANEOUS.

         The reimbursement, indemnification and contribution agreements
    contained in this Agreement and the representations, warranties and
    covenants in this Agreement shall remain in full force and effect
    regardless of  (a) any termination of this Agreement, (b) any investigation
    made by or on behalf of any Underwriter or controlling person thereof, or
    by or on behalf of the Company or its directors or officers and (c)
    delivery of and payment for the Shares under this Agreement.

         This Agreement may be executed in two or more counterparts, each of
    which shall be deemed an original, but all of which together shall
    constitute one and the same instrument.

                                          38

<PAGE>

         This Agreement shall be governed by, and construed in accordance with,
    the laws of the State of Maryland.

                                          39

<PAGE>


    If the foregoing letter is in accordance with your understanding of our
agreement, please sign and return to us the enclosed duplicates hereof,
whereupon it will become a binding agreement among the Selling Shareholders, the
Company and the several Underwriters in accordance with its terms. 

                             Very truly yours,

                             UNIVERSAL OUTDOOR 
                                HOLDINGS, INC.


                             By: ______________________________________________
                                           President and Chief Executive Officer

                             KELSO INVESTMENT 
                               ASSOCIATES V, L.P.


                             By: ______________________________________________
                                                                 General Partner

                             KELSO EQUITY PARTNERS V, L.P.


                             By: ______________________________________________
                                                                 General Partner



                             __________________________________________________
                             Daniel L. Simon


                             __________________________________________________
                             Brian T. Clingen

                                          40

<PAGE>

    The foregoing Underwriting Agreement
    is hereby confirmed and accepted as
    of the date first above written.

    ALEX. BROWN & SONS INCORPORATED
    BEAR, STEARNS & CO. INC.
    DONALDSON, LUFKIN & JENRETTE SECURITIES CORPORATION



    As Representatives of the several
    Underwriters listed on Schedule I

    By:  ALEX. BROWN & SONS INCORPORATED


    By: ______________________________________
                   Authorized Officer

                                          41

<PAGE>

                                      SCHEDULE I


                               SCHEDULE OF UNDERWRITERS


                                            Number of Firm Shares
    Underwriter                                 to be Purchased
    ------------                            ---------------------
Alex. Brown & Sons Incorporated

Bear, Stearns & Co. Inc.

Donaldson, Lufkin & Jenrette
  Securities Corporation



                                                 -----------

         Total                                   6,200,000
                                                 ---------

                                          42

<PAGE>

                                     SCHEDULE II


                      SCHEDULE OF INVESTOR SELLING SHAREHOLDERS



                                       Number of Firm Shares
    Selling Shareholder                     to be Sold
    -------------------                ---------------------

Kelso Investment Associates V, L.P.

Kelso Equity Partners V, L.P.

                                            -----------

         Total                              2,500,000
                                            ----------

                                          43

<PAGE>

                                     SCHEDULE III


                              SCHEDULE OF OPTION SHARES



                             Maximum Number of      Percentage Of Total Number
Selling Shareholder        Option Shares to be Sold      of Option Shares

The Company                       730,000                     78.5%

Daniel Simon

Brian T. Clingen

                                  -------                    ---------

           Total                  930,000                    100%
                                  -------                    -----

                                          44


<PAGE>


                        AGREEMENT AND PLAN OF RECAPITALIZATION


         This Agreement and Plan of Recapitalization (the "Agreement") is made
and entered into as of July [ ], 1996 between Universal Outdoor Holdings, Inc.,
a Delaware corporation (the "Company"), Kelso Investment Associates V, L.P., a
Delaware limited partnership ("KIA V"), Kelso Equity Partners V, L.P., a
Delaware limited partnership ("KEP V") and certain stockholders of the Company
listed on the signature pages hereto (each, an "Individual Stockholder," and
collectively, the "Stockholders").

         WHEREAS, pursuant to a Stock Purchase Agreement (the "Stock Purchase
Agreement"), dated as of April 5, 1996, among the Company, KIA V, and KEP V, the
Company, among other things, issued and sold certain shares of Class B Common
Stock, par value $.01 per share, of the Company (the "Class B Common Stock") and
Class C Common Stock, par value $.01 per share, of the Company (the "Class C
Common Stock") to KIA V and KEP V in the amounts set forth in Schedule 1, in
each case having the terms set forth in the Second Amended and Restated
Certificate of Incorporation of the Company (the "Certificate"); and

         WHEREAS, pursuant to certain Stock Subscription Agreements executed by
the Company and each Individual Stockholder, each dated as of April 5, 1996, the
Company issued and sold shares of Class C Common Stock to such Individual
Stockholder in the amounts set forth in Schedule 1; and

         WHEREAS, the Company is presently contemplating an initial public
offering of certain of its equity securities (the "Offering") and, in connection
therewith, intends to amend the Certificate to provide for, among other things,
the recapitalization of the capital structure of the Company such that the total
number of shares of capital stock which the Company shall have authority to
issue shall be 75,000,000 shares of Common Stock, par value $.01 per share (the
"Common Stock"), and 10,000,000 shares of Preferred Stock, par value $.01 per
share as reflected in the Third Amended and Restated Certificate of
Incorporation of the Company (the "Amended Certificate"), a copy of which is
attached hereto as Exhibit A; and

<PAGE>

         WHEREAS, in connection with the Offering, the Company, KIA V, KEP V
and each Individual Stockholder hereby agree that the Company shall reclassify
each share of Class B Common Stock and Class C Common Stock into one share of
Common Stock (all such shares of Common Stock to be so reclassified being
collectively referred to herein as the "Shares") and shall immediately
thereafter authorize a 16 for 1 split of each share of Common Stock, and the
Company, KIA V, KEP V and certain other parties who are signatories thereto
further agree to enter into a Registration Rights Agreement (the "Registration
Rights Agreement") providing for certain registration rights in connection with
the Shares.

         NOW, THEREFORE, in consideration of the mutual promises, covenants,
representations and warranties herein contained, the Company, KIA V, KEP V and
each Individual Stockholder hereby agree as follows:

         1.   THE RECAPITALIZATION.

              (a)  AMENDED CERTIFICATE.  Pursuant to Section 242 of the General
Corporation Law of the State of Delaware (the "DGCL"), on the Closing Date (as
defined herein), the Company will file the Amended Certificate with the
Secretary of State of the State of Delaware.  Except as otherwise provided
herein, the transactions contemplated by this Agreement shall become effective
at such time as the Amended Certificate is duly filed with the Secretary of
State of the State of Delaware or at such later time as may be mutually agreed
upon by the Company and KIA V (the "Effective Time").

              (b)  RECLASSIFICATION OF SHARES.  At the Effective Time, each
share of Class B Common Stock and each share of Class C Common Stock outstanding
immediately prior to the Effective Time shall, without any further action on the
part of the holder thereof, be reclassified as one share of Common Stock having
the powers and privileges described in the Amended Certificate.

              (c)  BYLAWS.  As of the Effective Time, the bylaws of the Company
in effect immediately prior to the Effective Time shall be amended and restated
in accordance with applicable law and the Amended Certificate, in form and
substance as set forth in Exhibit B attached hereto.


                                          2

<PAGE>

              (d)  OTHER ACTIONS.  Prior to the Effective Time, the Board of
Directors of the Company (the "Board") shall take any action necessary to
effectuate the transactions contemplated by this Agreement including without
limitation authorizing the amendment and restatement of the Certificate and the
existing bylaws of the Company and the reclassification of Class B Common Stock
and Class C Common Stock into Common Stock as set forth in Section 1(b) hereof.

         2.   CLOSING.

         (a)  TIME AND PLACE.  The closing of the transactions contemplated by
this Agreement (the "Closing") shall, subject to the satisfaction or, if
permissible, waiver of all of the conditions set forth in Section 5 hereof, be
on the same date (the "Closing Date") and at the same place of the closing of
and the consummation of the transactions contemplated by the Offering, occurring
substantially concurrent with such closing.  The Closing shall be deemed to have
occurred immediately prior to the closing of the Offering.

         (b)  DELIVERY BY THE COMPANY.  At the Closing, the Company will
deliver stock certificates representing the Shares to be reclassified pursuant
to Section 1 hereof registered in the name of the appropriate entity set forth
on Schedule 1.

         (c)  DELIVERIES BY KIA V, KEP V AND THE STOCKHOLDERS.  At the Closing,
each of KIA V, KEP V and each Individual Stockholder will deliver stock
certificates representing the shares of Class B Common Stock and Class C Common
Stock held by such parties as set forth on Schedule 1.

         3.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  The Company
represents and warrants to each of KIA V, KEP V and each Individual Stockholder
as of the date hereof, and as of the Closing Date, as follows:

         (a)  CORPORATE FORM.  The Company is a corporation duly organized,
validly existing and in good standing under the laws of the State of Delaware
and has all requisite corporate power and authority to own or lease and operate
its properties and to carry on its business as now conducted.


                                          3

<PAGE>

         (b)  CORPORATE AUTHORITY.  The Company has all requisite power and
authority to enter into and perform all of its obligations under this Agreement
and to carry out the transactions contemplated hereby.

         (c)  ACTIONS AUTHORIZED.  The Company has taken all corporate actions
necessary to authorize it to enter into and perform its obligations under this
Agreement and to consummate the transactions contemplated hereby and no other
corporate proceedings on the part of the Company are necessary to authorize this
Agreement or to consummate the transactions contemplated hereby.  This Agreement
has been duly and validly executed and delivered by the Company and constitutes
a legal, valid and binding obligation of the Company enforceable in accordance
with its terms.  The Board has unanimously approved this Agreement and the
transactions contemplated hereby including without limitation the amendment and
restatement of the Certificate as contemplated by the Amended Certificate and
the amendment and restatement of the bylaws of the Company as contemplated by
Section 1(c) hereof.

         (d)  REQUIRED FILINGS AND APPROVALS.  The execution and delivery of
this Agreement by the Company and the consummation of the transactions
contemplated hereby by the Company do not require a consent, approval or
authorization of, or filing, registration or qualification with, any
governmental authority on the part of the Company other than the filing of the
Amended Certificate with the Secretary of State of the State of Delaware.  The
only approvals of shareholders of the Company required in connection with the
transactions contemplated hereby are the approvals set forth in Section 6(b)
hereof and the approval of (i) holders of a majority of the outstanding shares
of the existing common stock, par value $.01 per share, of the Company (the
"Existing Common Stock"), voting separately as a class, to the amendment and
restatement of the Certificate as contemplated by the Amended Certificate, (ii)
holders more than 80% of the outstanding shares of Existing Common Stock and
Class B Common Stock, voting together as a single class, to the amendment and
restatement of the Certificate as contemplated by the Amended Certificate and to
the amendment and restatement of the bylaws of the Company as contemplated by
Section 1(c) hereof, and (iii) holders of a majority of the outstanding shares
of Existing Common Stock and Class B Common Stock, voting togeth-


                                          4

<PAGE>

er as a single class, to the amendments to the Company's 1996 Warrant Plan,
adopted by the Board on April 5, 1996, described in the Form S-1 Registration
Statement filed by the Company with the Securities and Exchange Commission on
June [ ], 1996 in connection therewith (the "Form S-1").

         (e)  NO CONFLICTS.  None of the execution, delivery or performance of
this Agreement by the Company will conflict with the Certificate, the Amended
Certificate or the bylaws of the Company as in effect on the date hereof and as
in effect (following amendment thereto) as of the Closing, or result in any
material breach of, or constitute a material default under any material
contract, agreement or instrument to which the Company is a party or by which it
or any of its assets is bound.

         4.   REPRESENTATIONS AND WARRANTIES OF KIA V, KEP V AND THE
STOCKHOLDERS.  Each of KIA V, KEP V and each Individual Stockholder (solely as
to itself, himself or herself) represents and warrants to the Company as of the
date hereof, and as of the Closing Date, as follows:

         (a)  FORM.  KIA V is a limited partnership duly organized under the
laws of the State of Delaware and KEP V is a limited partnership duly organized
under the laws of the State of Delaware.  Each of KIA V and KEP V has full
authority to conduct its business as it is now being conducted.

         (b)  AUTHORITY.  Each of KIA V and KEP V has full authority to enter
into and perform all of its respective obligations under this Agreement and to
carry out the transactions contemplated hereby.

         (c)  ACTIONS AUTHORIZED.  Each of KIA V and KEP V has taken all
actions necessary to authorize it to enter into and perform its obligations
under this Agreement and to consummate the transactions contemplated hereby.
This Agreement has been duly and validly executed and delivered by each of KIA
V, KEP V and each Individual Stockholder and constitutes a legal, valid and
binding obligation of such party enforceable in accordance with its terms.

         (d)  OWNERSHIP OF SHARES.  Each of KIA V and KEP V is the lawful owner
of and has full authority to


                                          5

<PAGE>

own the shares of Class B Common Stock and Class C Common Stock owned by it as
set forth on Schedule 1 and, as of the Closing Date, has good title thereto,
free and clear of all liens, claims, restrictions, limitations, security
interests and encumbrances of any kind.  Each Individual Shareholder is the
lawful owner of and has full authority to own the shares of Class C Common Stock
owned by him or her as set forth on Schedule 1 and, as of the Closing Date, has
good title thereto, free and clear of all liens, claims, restrictions,
limitations, security interests and encumbrances of any kind.

         5.   CONDITIONS TO THE OBLIGATIONS OF KIA V, KEP V AND THE
STOCKHOLDERS. The obligations of KIA V, KEP V and the Stockholders to
consummate the transactions contemplated hereby shall be subject to the
fulfillment or written waiver by KIA V at or prior to the Closing of each of the
following conditions:

         (a)  REGISTRATION RIGHTS AGREEMENT.  The Company shall have executed
and delivered to KIA V and KEP V the Registration Rights Agreement.

         (b)  OFFERING.  The Offering shall, substantially concurrently with
the transactions contemplated hereby, have been consummated in accordance with
the terms and provisions set forth in the Form S-1.

         (c)  SHAREHOLDER APPROVAL.  The Company shall have obtained the
approval of shareholders of the Company as set forth in Section 4(d) hereof.

         6.   ADDITIONAL AGREEMENTS.

         (a)  NOMINATING RIGHTS.  From and after the date hereof, (i) for as
long as KIA V, KEP V and the Individual Stockholders shall beneficially own, in
the aggregate, more than 10% of the outstanding shares of Common Stock, in
connection with each meeting of shareholders of the Company at which the Company
is to elect Class I Directors to its Board or with any action taken by written
consent of shareholders of the Company pursuant to which the Company is to elect
Class I Directors to its Board, the Company hereby grants, and shall take any
corporate and other action as is necessary to grant, KIA V the right to nominate
one person for a seat as a Class I Director on the Board to be voted upon by the
share-


                                          6

<PAGE>

holders of the Company (the "Class I Nominee"), and (ii) for as long as KIA V,
KEP V and the Individual Stockholders shall beneficially own, in the aggregate,
more than 5% of the outstanding shares of Common Stock, in connection with each
meeting of shareholders of the Company at which the Company is to elect Class
III Directors to its Board or with any action taken by written consent of
shareholders of the Company pursuant to which the Company is to elect Class III
Directors to its Board, the Company hereby grants, and shall take any corporate
and other action as is necessary to grant, KIA V the right to nominate one
person for a seat as a Class III Director on the Board to be voted upon by the
shareholders of the Company (collectively with the Class I Nominee, the
"Nominees").  In order to effect the foregoing, prior to any meeting of
shareholders of the Company at which directors shall be elected and prior to any
solicitation of shareholder consent to the election of directors to the Board
(and prior to the mailing of any proxy materials in connection therewith), the
Company shall notify KIA V of such meeting or such solicitation and the intended
date of approval of nominees by the Board and the mailing of proxy materials in
connection therewith.  The notice to KIA V shall be adequate such that KIA V may
properly nominate such Nominees in accordance with the applicable terms of the
Certificate (and after the Closing, the Amended Certificate) and bylaws of the
Company as in effect at the particular time.  The Company shall include such
Nominees in any such proxy materials and shall recommend that the shareholders
of the Company vote in favor of such Nominees as directors.  The Company shall
not change, alter, modify or withdraw any such recommendation without the prior
written consent of KIA V.  The Company further agrees and shall take any
corporate and other action as is necessary so that one of such Nominees, if
elected as a director of the Company, shall be appointed to be a member of the
Compensation Committee of the Board.

         (b)  CLASS B COMMON STOCK AND CLASS C COMMON STOCK SHAREHOLDER
APPROVAL.  In accordance with the provisions of paragraph FOURTH, sub-paragraph
F of the Certificate with respect to obtaining the approval of holders of a
majority of outstanding shares of each class of capital stock of the Company to
certain amendments to the Certificate (including the approval of any class of
shareholders affected by any such amendment) and, in lieu


                                          7

<PAGE>

of a meeting of holders of such shares as authorized pursuant to Section 228 of
the DGCL, (i) KIA V and KEP V, as holders of all of the outstanding shares of
Class B Common Stock, hereby consent as the class of Class B Common Stock
holders to the amendment and restatement of the Certificate as contemplated by
the Amended Certificate, and (ii) KIA V, KEP V and each Individual Stockholder,
as holders of all of the outstanding shares of Class C Common Stock, hereby
consent as the class of Class C Common Stock holders to the amendment and
restatement of the Certificate as contemplated by the Amended Certificate.

         (c)  SHAREHOLDER APPROVAL.  Prior to the Closing Date, the Company
hereby agrees to seek, and each of the parties hereto hereby agree to use their
best efforts to obtain, the approval of shareholders of the Company set forth in
Section 4(d).

         (d)  UNIVERSAL CERTIFICATE OF INCORPORATION AND BYLAWS.  The Company
shall take such action as is necessary to amend and restate the Second Amended
Certificate of Incorporation and bylaws of Universal to reflect the transactions
contemplated by this Agreement including without limitation (i) the increase in
authorized shares of Common Stock and Preferred Stock as set forth in the
Amended Certificate, (ii) the reclassification of Class B Common Stock and Class
C Common Stock into Common Stock, and (iii) the amendment and restatement of the
Certificate.  The Company shall also take such action as is necessary to amend
and restate the Second Amended Certificate of Incorporation and bylaws of
Universal and any further action as is necessary as the sole shareholder of
Universal such that the directors on the board of directors of Universal shall
at all times be identical to the directors on the Board, and such provisions
shall remain in effect for as long as KIA V, KEP V and the Individual
Stockholders shall beneficially own, in the aggregate more than 10% of the
outstanding shares of Common Stock,.

         (e)  STOCK SPLIT.  Substantially concurrently with the Effective Time,
the Company shall take such action as is necessary  to effectuate a 16 for 1
split of each share of the Common Stock as set forth in the Form S-1, such
action to be deemed to have occurred immediately following the Effective Time.


                                          8

<PAGE>

         (f)  FURTHER ASSURANCES.  Subject to the terms and conditions herein
provided, each of the parties hereto agrees to use its reasonable best efforts
to take, or cause to be taken, all action, and to do, or cause to be done, all
things necessary, proper or advisable under applicable laws and regulations to
consummate and make effective the transactions contemplated by this Agreement.
If at any time after the Closing any further action is necessary or desirable to
carry out the purposes of this Agreement, the parties hereto shall, take or
cause to be taken all such necessary action, including, without limitation, the
execution and delivery of such further instruments and documents as may be
reasonably requested by any party for such purposes or otherwise to consummate
and make effective the transactions contemplated hereby.

         7.   MISCELLANEOUS.

         (a)  BINDING EFFECT; BENEFITS.  This Agreement shall be binding upon
and inure to the benefit of the parties to this Agreement and their respective
successors and assigns.  Nothing in this Agreement, express or implied, is
intended or shall be construed to give any person other than the parties to this
Agreement and their respective successors or permitted assigns any legal or
equitable right, remedy or claim under or in respect of any agreement or any
provision contained herein.

         (b)  WAIVER.  Any party hereto may by written notice to each other
party (i) extend the time for the performance of any of the obligations or other
actions of the other parties under this Agreement; (ii) waive compliance with
any of the conditions or covenants of the other parties contained in this
Agreement; and (iii) waive or modify performance of any of the obligations of
the other parties under this Agreement.  Except as provided in the preceding
sentence, no action taken pursuant to this Agreement, including, without
limitation, any investigation by or on behalf of any party, shall be deemed to
constitute a waiver by the party taking such action of compliance with any
representations, warranties, covenants or agreements contained herein.  The
waiver by any party hereto of a breach of any provision of this Agreement shall
not operate or be construed as a waiver of any preceding or succeeding breach
and no failure by either party to exercise any right or privi-


                                          9

<PAGE>

lege hereunder shall be deemed a waiver of such party's rights or privileges
hereunder or shall be deemed a waiver of such party's rights to exercise the
same at any subsequent time or times hereunder.

         (c)  AMENDMENTS.  Neither this Agreement nor any term or provision
hereof may be amended, modified, waived or supplemented orally, but only by a
written instrument executed by the parties hereto.

         (d)  ASSIGNABILITY.  Neither this Agreement nor any right, remedy,
obligation or liability arising hereunder or by reason hereof shall be
assignable by any party to this Agreement without the prior written consent of
the other parties to this Agreement.

         (e)  APPLICABLE LAW.  This Agreement shall be governed by and
construed in accordance with the law of the State of Delaware, regardless of the
law that might be applied under principles of conflicts of law.

         (f)  SEVERABILITY.  If any provision of this Agreement, or the
application of such provisions to any person or circumstance, shall be held
invalid, the remainder of this Agreement, or the application of such provision
to persons or circumstances other than those to which it is held invalid, shall
not be affected thereby.

         (g)  TERMINATION.  This Agreement may be terminated at any time prior
to the Closing:

              (i)  by mutual consent in writing of the Company and KIA V; or

              (ii) by either the Company or KIA V if the Offering has not been
    consummated by September 30, 1996.

In the event that this Agreement shall be terminated pursuant to this Section
7(g), all further obligations of the parties under this Agreement shall
terminate without further liability of any party hereunder to any other party
hereunder.

         (h)  NOTICE.  All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be deemed to have been
duly given if


                                          10

<PAGE>

delivered personally, telecopied (which is confirmed) or sent by registered or
certified mail (postage prepaid, return receipt requested) to the parties at the
following addresses:

         If to the Company to:

         Universal Outdoor Holdings, Inc.
         321 North Clark Street
         Suite 1010
         Chicago, Illinois 60610
         Attention:  Paul G. Simon, Esq.
         Telecopy:  (312) 664-8371

         If to KIA V, KEP V or any Stockholder:

         Kelso & Company
         320 Park Avenue
         24th Floor
         New York, New York 10022
         Attention:  James J. Connnors II, Esq.
         Telecopy:  (212) 223-2379

or to such other address as the person to whom notice is given may have
previously furnished to the others in writing in the manner set forth above
(provided that notice of any change of address shall be effective only upon
receipt thereof).

    (i)  FEES AND EXPENSES.  The Company shall pay all fees and expenses in
connection with the transactions contemplated hereby including without
limitation any stamp or transfer taxes and any similar duties or charges.

    (j)  COUNTERPARTS.   This Agreement may be executed simultaneously in any
number of counterparts, each of which shall be deemed an original, but all such
counterparts shall together constitute one and the same instrument.


                                          11

<PAGE>

         IN WITNESS WHEREOF, the Company, KIA V, KEP V and the Stockholders
have executed this Agreement as of the date first above written.


                                       UNIVERSAL OUTDOOR HOLDINGS, INC.


                                       By:
                                          ------------------------------
                                       Name:
                                       Title:


                                       KELSO INVESTMENT ASSOCIATES V, L.P.


                                       By:
                                          ------------------------------
                                       Name:
                                       Title:
                                          Date:


                                       KELSO EQUITY PARTNERS V, L.P.


                                       By:
                                          ------------------------------
                                       Name:
                                       Title:
                                          Date:


                                       STOCKHOLDERS



                                       ---------------------------------
                                       William A. Marquard
                                          Date:



                                       ---------------------------------
                                       David M. Roderick
                                          Date:



                                       ---------------------------------
                                       Michel Rapoport
                                          Date:


                                          12

<PAGE>


                                       ---------------------------------
                                       George L. Shinn
                                          Date:



                                       ---------------------------------
                                       Patricia Hetter Kelso
                                          Date:



                                       ---------------------------------
                                       John F. McGillicuddy
                                          Date:



                                       ---------------------------------
                                       John Rutledge
                                          Date:


                                          13

<PAGE>

     Schedule 1


                                                                 Common Stock
                       Class B        Class C                  (following 16 for
Entity              Common Stock   Common Stock   Common Stock   1 Stock Split)
- ------              ------------   ------------   ------------   --------------

KIA V                  176,253         172,487        348,740     5,579,840

KEP V                   10,247        10,138         20,385        326,160

William A. Marquard       0             625            625         10,000

David M. Roderick         0            1,250           1,250       20,000

Michel Rapoport           0            1,875           1,875       30,000

George L. Shinn           0             250            250           4,000

Patricia Hetter Kelso     0            937.5           937.5       15,000

John F. McGillicuddy       0             625            625         10,000

John Rutledge             0            312.5           312.5         5,000

  Total                186,500         188,500        375,000     6,000,000


                                          14


<PAGE>


                              THIRD AMENDED AND RESTATED
                             CERTIFICATE OF INCORPORATION

                                          OF

                           UNIVERSAL OUTDOOR HOLDINGS, INC.



                                      ARTICLE 1

                           The name of the Corporation is:

                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                                      ARTICLE 2

         The address of the Corporation's registered office in the State of
Delaware is 1013 Centre Road, in the City of Wilmington, County of New Castle.
The name of the Corporation's registered agent at that address is Corporation
Service Company.

                                      ARTICLE 3

         The purpose of the corporation is to engage in any lawful act or
activity for which a corporation may be organized under the Delaware General
Corporation Law (the "DELAWARE LAW").


                                      ARTICLE 4

         4.1  The total number of shares of stock which the Corporation shall 
have authority to issue is 75,000,000 shares of Common Stock, having a par 
value of $.01 per share (the "COMMON STOCK"), and 10,000,000 shares of 
Preferred Stock, having a par value of $.01 per share (the "PREFERRED 
STOCK").  Upon effectiveness of this Third Amended and Restated Certificate 
of Incorporation, (i) each share of Class B Common Stock and Class C Common 
Stock heretofore authorized, issued and outstanding shall be reclassified 
into one share of Common Stock and all authorized shares of Class B Common 
Stock and Class C Common Stock shall cease to be authorized and (ii) each 
share of Common Stock of the Corporation then issued and outstanding shall be 
split into sixteen (16) shares of Common Stock; provided, that no fractional 
shares shall be issued as a result of such split, and in lieu thereof all 
fractional share interests shall be rounded up to the nearest whole share.

         4.2  Each holder of record of shares of the Common Stock shall be
entitled to vote at all meetings of the stockholders and shall have one (1) vote
for each share held by him of record.

         4.3  Subject to all of the rights of the holders of all classes or
series of stock at the time outstanding having prior rights as to dividends, the
holders of the Common Stock shall be entitled to receive dividends at such times
and in such amounts as may be determined by the Board of Directors of the
Corporation.

<PAGE>

         4.4  The Board of Directors is expressly authorized to provide for the
issuance of all or any shares of the Preferred Stock in one or more classes or
series, and to fix for each such class or series such voting powers, full or
limited, or no voting powers, and such distinctive designations, preferences and
relative, participating, optional or other special rights and such
qualifications, limitations or restrictions thereof, as shall be stated and
expressed in the resolution or resolutions adopted by the Board of Directors
providing for the issuance of such class or series and as may be permitted by
the Delaware Law.

         4.5  In the event of any liquidation, dissolution or winding up of the
Corporation, whether voluntary or involuntary, the holders of the Common Stock
shall be entitled, after payment or provision for payment of the debts and other
liabilities of the Corporation and the amount to which the holders of any class
or series of the Preferred Stock shall be entitled, to share ratably in the
remaining net assets of the Corporation.

                                      ARTICLE 5

         The following provisions are inserted for the management of the
business and the conduct of the affairs of the Corporation, and for further
definition, limitation and regulation of the powers of the Corporation and of
its directors and stockholders:

         (a)  The business and affairs of the Corporation shall be managed by
    or under the direction of the Board of Directors.

         (b)  The directors shall have concurrent power with the stockholders
    to make, alter, amend, change, add to or repeal the By-Laws of the
    Corporation.

         (c)  The number of directors of the Corporation shall be not less than
    three (3) nor more than nine (9) and shall be fixed in accordance with the
    By-Laws of the Corporation.  Election of directors need not be by written
    ballot unless the By-Laws so provide.

         (d)  The directors shall be divided into three classes designated as
    Class I, Class II and Class III, respectively.  Each class shall consist,
    as nearly as may be possible, of one-third of the total number of directors
    constituting the entire Board of Directors.  At each annual meeting of the
    stockholders, successors to the class of directors whose term expires at
    the annual meeting shall be elected for a three-year term.  The initial
    term of the Class I directors shall expire at the 1997 annual meeting of
    the stockholders; the initial term of the Class II directors shall expire
    at the 1998 annual meeting of the stockholders; and the initial term of the
    Class III directors shall expire at the 1999 annual meeting of the
    stockholders.  If the number of directors is changed, any increase or
    decrease shall be apportioned among the classes so as to maintain the
    number of directors in each class as nearly as equal as possible, but in no
    case shall a decrease in the number of directors shorten the term of any
    incumbent director.  A director shall hold office until the annual meeting
    for the year in which


                                         -2-

<PAGE>

    his term expires and until his successor shall be elected and shall
    qualify, subject, however, to prior death, resignation, retirement or
    removal from office.

         (e)  Subject to the rights, if any, of holders of any series of the
    Preferred Stock then outstanding, any vacancy on the Board of Directors
    that results from an increase in the number of directors may be filled by a
    majority of the Board of Directors then in office, provided that a quorum
    is present, and any other vacancy occurring in the Board of Directors may
    be filled by a majority of the directors then in office, even if less than
    a quorum.  Any director elected to fill a vacancy resulting from an
    increase in the size of a class of directors shall hold office for a term
    that shall coincide with the remaining term of that class.  Any director
    elected to fill a vacancy not resulting from an increase in the number of
    directors shall have the same remaining term as that of his predecessor.

         (f)  No director shall be personally liable to the Corporation or any
    of its stockholders for monetary damages for breach of fiduciary duty as a
    director, except for liability (i) for any breach of the director's duty of
    loyalty to the Corporation or its stockholders, (ii) for acts or omissions
    not in good faith or which involve intentional misconduct or a knowing
    violation of law, (iii) pursuant to Section 174 of the Delaware Law or (iv)
    for any transaction from which the director derived an improper personal
    benefit.

         (g)  In addition to the powers and authority hereinbefore or by
    statute expressly conferred upon them, the directors are hereby empowered
    to exercise all such powers and do all such acts and things as may be
    exercised or done by the Corporation, subject, nevertheless, to the
    provisions of the Delaware Law, this Third Amended and Restated Certificate
    of Incorporation, and any By-Laws adopted by the stockholders; provided,
    however, that no By-Laws hereafter adopted by the stockholders shall
    invalidate any prior act of the directors which would have been valid if
    such By-Laws had not been adopted.

                                      ARTICLE 6

         The Corporation shall indemnify, in accordance with and to the full
extent now or hereafter permitted by law, any person who was or is a party or is
threatened to be made a party to any threatened, pending or completed action,
suit or proceeding, whether civil, criminal, administrative or investigative
(including, without limitation, an action by or in the right of the
Corporation), by reason of his acting as a director of the Corporation (and the
Corporation, in the discretion of the Board of Directors, may so indemnify a
person by reason of the fact that he is or was an officer or employee of the
Corporation or is or was serving at the request of the Corporation in any other
capacity for or on behalf of the Corporation) against any liability or expense
actually or reasonably incurred by such person in respect thereof; PROVIDED,
HOWEVER, that the Corporation shall not be obligated to indemnify any such
person: (1) with respect to proceedings, claims or actions initiated or brought
voluntarily without the authorization or consent of the Corporation by such
person and not by way of defense; or (ii) for any amounts paid in settlement of
an action effected


                                         -3-

<PAGE>

without the prior written consent of the Corporation to such settlement.  Such
indemnification is not exclusive of any other right of indemnification provided
by law, agreement or otherwise.

                                      ARTICLE 7

         No amendment to or repeal of Articles 5(f) or 6 of this Third and
Amended and Restated Certificate of Incorporation shall apply to or have any
effect on the rights of any individual referred to in Articles 5(f) or 6 for or
with respect to acts or omissions of such individual occurring prior to such
amendment or repeal.

                                      ARTICLE 8

         Meetings of stockholders may be held within or without the State of
Delaware, as the By-Laws may provide.  The books of the Corporation may be kept
(subject to any provision contained in the Delaware Law) outside the State of
Delaware at such place or places as may be designated from time to time by the
Board of Directors or in the By-Laws of the Corporation.  Election of directors
need not be by written ballot unless the By-laws of the Corporation shall so
provide.  The authority contemplated by Section 228 of the Delaware Law which
permits stockholders to action by written consent is expressly denied to the
stockholders of the Corporation.  Accordingly, the stockholders have no ability
to take any action unless such action is taken at an annual or special meeting
of the stockholders.

                                      ARTICLE 9

         No stockholder of the Corporation shall by reason of holding shares of
any class of stock have any pre-emptive or preferential right to purchase or
subscribe to any shares of any class of stock of the Corporation, now or
hereafter to be authorized, or any notes, debentures, bonds, or other securities
convertible into or carrying options or warrants to purchase shares of any class
of such stock, now or hereafter to be authorized, whether or not the issuance of
any such shares, or such notes, debentures, bonds or other securities would
adversely affect the dividend or voting rights of such stockholder, other than
such rights, if any, as the Board of Directors, in its discretion from time to
time, may grant and at such price as the Board of Directors in its discretion
may fix; and the Board of Directors may issue shares of any class of stock of
the Corporation, or any notes, debentures, bonds or other securities convertible
into or carrying options or warrants to purchase shares of any class of such
stock, without offering any such shares of any class, either in whole or in
part, to the existing stockholders of any class of such stock.

                                      ARTICLE 10

         The By-laws may be altered, amended or repealed or new By-laws may be
adopted by (i) the holders of at least 66-2/3% of the total voting power of all
shares of stock of the Corporation entitled to vote in the election of
directors, or (ii) the Board of Directors, at any regular meeting of the
stockholders or the Board of Directors, or at any special meeting of the
stockholders or the Board


                                         -4-

<PAGE>

of Directors if notice of such alteration, amendment, repeal or adoption of new
By-laws be contained in the notice of such special meeting.

                                      ARTICLE 11

         The Corporation reserves the right to amend, alter, change or repeal
any provision contained in this Third Amended and Restated Certificate of
Incorporation, in the manner now or hereafter prescribed by statute, and all
rights conferred upon stockholders herein are granted subject to this
reservation.


                                         -5-


<PAGE>


                         SECOND AMENDED AND RESTATED BY-LAWS

                                          OF

                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                               (A Delaware Corporation)

                                      ARTICLE I.
                                       OFFICES

    The registered office of the Corporation shall be in the City of
Wilmington, County of New Castle, State of Delaware.  The Corporation may also
have offices at such other places both within and without the State of Delaware
as the Board of Directors may from time to time determine or the business of the
Corporation may require.

                                     ARTICLE II.
                                     STOCKHOLDERS

    Section 1.     TIME AND PLACE OF MEETINGS.  All meetings of the
stockholders for the election of directors or for any other purpose shall be
held at such time and place, within or without the State of Delaware, as shall
be designated by the Board of Directors.  In the absence of a designation of a
place for any such meeting by the Board of Directors, each such meeting shall be
held at the principal office of the Corporation.

    Section 2.     ANNUAL MEETINGS.  An annual meeting of stockholders shall be
held for the purpose of electing directors and transacting such other business
as may properly be brought before the meeting.  The date of the annual meeting
shall be determined by the Board of Directors.

    Section 3.     SPECIAL MEETINGS.  Special meetings of the stockholders, for
any purpose or purposes, unless otherwise prescribed by the Third Amended and
Restated Certificate of Incorporation, as amended from time to time (the
"CERTIFICATE OF INCORPORATION"), or by law, may be called by the Chairman of the
Board or the President and shall be called by the Secretary at the direction of
a majority of the Board of Directors.

    Section 4.     NOTICE OF MEETINGS.  Written notice of each meeting of the
stockholders stating the place, date and time of the meeting shall be given not
less than ten (10) nor more than sixty (60) days before the date of the meeting,
to each stockholder entitled to vote at such meeting.  The notice of any special
meeting of stockholders shall state the purpose or purposes for which the
meeting is called.  Business transacted at any special meeting of stockholders
shall be limited to the purposes stated in the notice.  Neither the business to
be transacted at, nor the purpose of, an annual or special meeting of
stockholders need be specified in any written waiver of notice.

    Section 5.     QUORUM; ADJOURNMENTS.  The holders of a majority of the
stock issued and outstanding and entitled to vote thereat, present in person or
represented by proxy, shall constitute a quorum at all meetings of the
stockholders for the transaction of business, except as otherwise

<PAGE>

required by these By-laws, the Certificate of Incorporation, or the Delaware
General Corporation Law as from time to time in effect (the "DELAWARE LAW").  If
a quorum is not represented, the holders of the stock present in person or
represented by proxy at the meeting and entitled to vote thereat shall have
power, by the affirmative vote of the holders of a majority of such stock, to
adjourn the meeting to another time and/or place, without notice other than
announcement at the meeting, except as hereinafter provided, until a quorum
shall be present or represented.  At such adjourned meeting, at which a quorum
shall be present or represented, any business may be transacted which might have
been transacted at the original meeting.  If the adjournment is for more than
thirty (30) days, or if after the adjournment a new record date is fixed for the
adjourned meeting, a notice of the adjourned meeting shall be given to each
stockholder of record entitled to vote at the meeting.  Withdrawal of
stockholders from any meeting shall not cause the failure of a duly constituted
quorum at such meeting.

    Section 6.     VOTING.  (a) At all meetings of the stockholders, each
stockholder shall be entitled to vote, in person, or by proxy appointed in an
instrument in writing subscribed by the stockholder or otherwise appointed in
accordance with Section 212 of the Delaware Law, each share of voting stock
owned by such stockholder of record on the record date for the meeting.  Each
stockholder shall be entitled to one vote for each share of voting stock held by
such stockholder, unless otherwise provided in the Delaware Law or the
Certificate of Incorporation.

    (b)   When a quorum is present at any meeting, the affirmative vote of the
holders of a majority of the stock having voting power present in person or
represented by proxy and voting shall decide any question brought before such
meeting, unless the question is one upon which, by express provision of law or
of the Certificate of Incorporation, a different vote is required, in which case
such express provision shall govern and control the decision of such question. 
Any stockholder who is in attendance at a meeting of stockholders either in
person or by proxy, but who abstains from the vote on any matter, shall not be
deemed present or represented at such meeting for purposes of the preceding
sentence with respected to such vote, but shall be deemed present or represented
at such meeting for all other purposes.

    Section 7.     ORGANIZATION.  At every meeting of the stockholders, the
Chairman of the Board, if there be one, or in the case of a vacancy in the
office or absence of the Chairman of the Board, one of the following persons
present in the order stated: the Vice Chairman, if one has been appointed, the
President, the Vice Presidents in their order or rank, a chairman designated by
the Board of Directors or a chairman chosen by the stockholders entitled to cast
a majority of the votes which all stockholders present in person or by proxy are
entitled to cast, shall act as chairman, and the Secretary, or, in his absence,
an Assistant Secretary, or in the absence of the Secretary and the Assistant
Secretaries, a person appointed by the chairman, shall act as secretary of the
meeting.

    Section 8.     PRE-MEETING NOTIFICATION REQUIREMENT.  At an annual meeting
of stockholders, only such business or proposals ("business") shall be conducted
as shall have been properly brought before an annual meeting.  To be properly
brought before an annual meeting, the business must be: (a) specified in the
notice of annual meeting (or any supplement thereto) given by or at the
direction


                                         -2-

<PAGE>

of the Board of Directors; (b) otherwise properly brought before an annual
meeting by or at the direction of the Board of Directors; or (c) otherwise
properly brought before an annual meeting by a stockholder of the Corporation.

    For business to be properly brought before an annual meeting by a
stockholder of the Corporation, the stockholder must give timely written notice
of the business to be brought before an annual meeting to the Secretary of the
Corporation.  To be timely, a stockholder's written notice (the "NOTICE") must
be delivered or mailed to and actually received at the Corporation's principal 
headquarters at least forty-five (45) days prior to the date of the annual
meeting; provided, however, that if less than sixty (60) days' notice or prior
public disclosure of the date of the meeting is given or made to stockholders,
the Notice shall be delivered to the Secretary of the Corporation not later than
the close of business on the 10th day following the day on which such notice of
the date of the meeting was mailed or such public disclosure was made.  A
stockholder's written notice to the Secretary of the Corporation of the business
to be brought before the annual meeting shall set forth as to each matter:  (1)
a brief description of the business desired to be brought before the annual
meeting; (2) the name and address of the stockholder proposing the business to
be brought before the annual meeting; (3) the class and number of shares of the
Corporation held by the stockholder proposing to bring business before the
annual meeting; and (4) any material interest of the stockholder making the
written submission in the business to be brought before the annual meeting.

    Notwithstanding anything in these By-laws in the contrary, no business
shall be conducted  at an annual meeting except in accordance with the
provisions and procedures set forth in this section of the By-laws.

    The presiding officer of an annual meeting shall, if the facts warrant,
determine and declare to the annual meeting that the business was not properly
brought before the meeting and, in accordance with the provisions hereof,
declare to the annual meeting that any such business not properly brought before
the meeting shall not be transacted.


                                     ARTICLE III.
                                      DIRECTORS

    Section 1.     GENERAL POWERS.  The business and affairs of the Corporation
shall be managed and controlled by or under the direction of its Board of
Directors, which may exercise all such powers of, and do all such acts and
things as may be done by, the Corporation and do all such lawful acts and things
as are not by law or by the Certificate of Incorporation or by these By-laws
directed or required to be exercised or done by the stockholders.

    Section 2.     NUMBER, QUALIFICATION AND TENURE.  The number of directors
shall be determined from time to time by resolution of the Board of Directors
adopted by a majority of the total number of authorized directors (whether or
not there exist any vacancies in the previously authorized directorships at the
time any such resolution is presented to the Board of Directors for


                                         -3-

<PAGE>

adoption), subject to the provisions of the Certificate of Incorporation.  The
directors shall be elected at the annual meeting of the stockholders, except as
provided in the Certificate of Incorporation or SECTION 3 of this Article, and
each director elected shall hold office until his or her successor is elected
and qualified or until his or her earlier death, termination, resignation or
removal from office.  Directors need not be stockholders.

    Section 3.     VACANCIES AND NEWLY-CREATED DIRECTORSHIPS.  Vacancies and
newly-created directorships resulting from any increase in the number of
directors may be filled by a majority of the directors then in office, although
less than a quorum, or by a sole remaining director, and each director so chosen
shall hold office until his or her successor is elected and qualified or until
his or her earlier death, termination, resignation, retirement, disqualification
or removal from office.  If there are no directors in office, then an election
of directors may be held in the manner provided by law.

    Section 4.     PLACE OF MEETINGS.  The Board of Directors may hold
meetings, both regular and special, either within or without the State of
Delaware.

    Section 5.     MEETINGS.  The Board of Directors shall hold a regular
meeting, to be known as the annual meeting, immediately following each annual
meeting of the stockholders.  Other regular meetings of the Board of Directors
shall be held at such time and place as shall from time to time be determined by
the Board.  No notice of regular meetings need be given, other than by
announcement at the immediately preceding regular meeting.  Special meetings of
the Board may be called by the President or by the Secretary on the written
request of a majority of the Board of Directors.  Notice of any special meeting
of the Board shall be given at least two (2) days prior thereto, either in
writing, or telephonically if confirmed promptly in writing, to each director at
the address shown for such director on the records of the Corporation.

    Section 6.     WAIVER OF NOTICE; BUSINESS AND PURPOSE.  Notice of any
meeting of the Board of Directors may be waived in a writing signed by the
person or persons entitled to such notice either before or after the time of the
meeting.  The attendance of a director at any meeting shall constitute a waiver
of notice of such meeting, except where a director attends a meeting for the
express purpose of objecting to the transaction of any business because the
meeting is not lawfully called or convened and at the beginning of the meeting
records such objection with the person acting as secretary of the meeting and
does not thereafter vote on any action taken at the meeting.  Neither the
business to be transacted at, nor the purpose of, any regular or special meeting
of the Board need be specified in the notice or waiver of notice of such
meeting, unless specifically required by the Delaware Law.

    Section 7.     QUORUM AND MANNER OF ACTING.  At all meetings of the Board
of Directors a majority of the total number of directors shall constitute a
quorum for the transaction of business.  If a quorum shall not be present at any
meeting of the Board of Directors, the directors present thereat may adjourn the
meeting from time to time, without notice other than announcement at the
meeting, until a quorum shall be present.  The act of a majority of the
directors present at any meeting at which there is a quorum shall be the act of
the Board of Directors, except as may be otherwise


                                         -4-

<PAGE>

specifically provided by the Delaware Law or by the Certificate of
Incorporation.  Withdrawal of directors from any meeting shall not cause the
failure of a duly constituted quorum at such meeting.

    Section 8.     ORGANIZATION.  The Chairman of the Board, if elected, shall
act as chairman at all meetings of the Board of Directors.  If the Chairman of
the Board is not elected or, if elected, is not present, a director chosen by a
majority of the directors present, shall act as chairman at such meeting of the
Board of Directors.

    Section 9.     COMMITTEES.  The Board of Directors, by resolution adopted
by a majority of the whole Board, may designate one or more directors to
constitute an Executive Committee.  The Board of Directors, by resolution
adopted by a majority of the whole Board, may create one or more other
committees and appoint one or more directors to serve on such committee or
committees.  Each director appointed to serve on any such committee shall serve,
unless the resolution designating the respective committee is sooner amended or
rescinded by the Board of Directors, until the next annual meeting of the Board
or until their respective successors are designated.  The Board of Directors, by
resolution adopted by a majority of the whole Board, may also designate
additional directors as alternate members of any committee to serve as members
of such committee in the place and stead of any regular member or members
thereof who may be unable to attend a meeting or otherwise unavailable to act as
a member of such committee.  In the absence or disqualification of a member and
all alternate members designated to serve in the place and stead of such member,
the member or members thereof present at any meeting and not disqualified from
voting, whether or not such member or members constitute a quorum, may
unanimously appoint another director to act at the meeting in the place and
stead of such absent or disqualified member.

    The Executive Committee shall have and may exercise all the powers and
authority of the Board of Directors in the management of the business and
affairs of the Corporation between the meetings of the Board of Directors, and
any other committee may exercise the power and authority of the Board of
Directors to the extent specified by the resolution establishing such committee,
or the Certificate of Incorporation or these By-laws; PROVIDED, HOWEVER, that no
committee may take any action that is expressly required by the Delaware Law or
the Certificate of Incorporation or these By-laws to be taken by the Board of
Directors and not by a committee thereof.  Each committee shall keep a record of
its acts and proceedings, which shall form a part of the records of the
Corporation in the custody of the Secretary, and all actions of each committee
shall be reported to the Board of Directors at the next meeting of the Board.

    Meetings of committees may be called at any time by the Chairman of the
Board, if any, the President or the chairman of the respective committee.  A
majority of the members of the committee shall constitute a quorum for the
transaction of business and, except as expressly limited by this section, the
act of a majority of the members present at any meeting at which there is a
quorum shall be the act of such committee.  Except as expressly provided in this
section or in the resolution designating the committee, a majority of the
members of any such committee may select its chairman, fix its rules of
procedure, fix the time and place of its meetings and specify what notice of
meetings, if any, shall be given.


                                         -5-

<PAGE>

    Section 10.  ACTION WITHOUT MEETING.  Unless otherwise specifically
prohibited by the Certificate of Incorporation or these By-laws, any action
required or permitted to be taken at any meeting of the Board of Directors or of
any committee thereof may be taken without a meeting, if all members of the
Board of Directors or such committee, as the case may be, execute a consent
thereto in writing setting forth the action so taken, and the writing or
writings are filed with the minutes of proceedings of the Board of Directors or
such committee.

    Section 11.    ATTENDANCE BY TELEPHONE.  Members of the Board of Directors,
or any committee thereof, may participate in and act at any meeting of the Board
of Directors, or such committee, as the case may be, through the use of a
conference telephone or other communications equipment by means of which all
persons participating in the meeting can hear each other.  Participation in such
meeting shall constitute attendance and presence in person at the meeting of the
person or persons so participating.

    Section 12.    COMPENSATION.  By resolution of the Board of Directors,
irrespective of any personal interest of any of the members, the directors may
be paid their reasonable expenses, if any, of attendance at each meeting of the
Board of Directors and may be paid a fixed sum of attendance at meetings or a
stated salary as directors.  These payments shall not preclude any director from
serving the Corporation in any other capacity and receiving compensation
therefor.

    Section 13.    NOMINATIONS.

    (a)  Nominations for election of directors may be made at a meeting of
stockholders only (i) by or at the direction of the Board of Directors of the
Corporation or (ii) by any stockholder entitled to vote for the election of
directors, provided that written notice (the "DIRECTORS NOTICE") of such
stockholder's intent to nominate a director at the meeting is given by the
stockholder and received by the Secretary of the Corporation in the manner and
within the time specified in this subsection.  The Directors Notice shall be
delivered to the Secretary of the Corporation at least forty-five (45) days
prior to any meeting of the stockholders called for the election of directors;
provided, however, that if less than sixty (60) days' notice or prior public
disclosure of the date of the meeting is given or made to stockholders, the
Directors Notice shall be delivered to the Secretary of the Corporation not
later than the close of business on the 10th day following the day on which such
notice of the date of the meeting was mailed or such public disclosure was made.
Any adjournment(s) or postponement(s) of the original meeting whereby the
meeting will reconvene within thirty (30) days from the original date shall be
deemed for purposes of notice to be a continuation of the original meeting and
no nominations by a stockholder or persons to be elected directors of the
Corporation may be made at any such reconvened meeting other than pursuant to a
notice that was timely for the meeting and date originally scheduled.  In lieu
of delivery to the Secretary of the Corporation, the Directors Notice may be
mailed to the Secretary of the Corporation by certified mail, return receipt
requested, but shall be deemed to have been given only upon actual receipt by
the Secretary of the Corporation.


                                         -6-

<PAGE>

    (b)  The Directors Notice shall be in writing and shall contain or be
accompanied by:

         (1)  the name and residence of such stockholder;

         (2)  a representation that the stockholder is a holder of record of
    the Corporation's voting stock and intends to appear in person or by proxy
    at the meeting to nominate the person or persons specified in the Directors
    Notice;

         (3)  such information regarding each nominee as would have been
    required to be included in a proxy statement filed pursuant to Regulation
    14A of the rules and regulations established by the Securities and Exchange
    Commission under the Securities Exchange Act of 1934, as amended (or
    pursuant to any successor act or regulation), had proxies been solicited
    with respect to such nominee by the management or Board of Directors of the
    Corporation;

         (4)  a description of all arrangements or understandings among the
    stockholder and each nominee and any other person or persons (naming such
    person or persons) pursuant to which such nomination or nominations are to
    be made by the stockholder; and

         (5)  the written consent of each nominee to serve as a director of the
    Corporation if so elected.

    (c)  The chairman of the meeting may, if the facts warrant, determine and
declare to the meeting that any nomination made at the meeting was not made in
accordance with the foregoing procedures and, in such event, the nomination
shall be disregarded.  Any decision by the chairman of the meeting shall be
conclusive and binding upon all stockholders of the Corporation for any purpose.

    (d)  The above procedures shall not apply to nominations with respect to
which proxies shall have been solicited pursuant to a proxy statement filed
pursuant to Regulation 14A of the rules and regulations adopted by the
Securities and Exchange Commission under the Securities Exchange Act of 1934, as
amended or pursuant to any successor act or regulation.

                                     ARTICLE IV.
                                       OFFICERS
                                           
    Section 1.     ENUMERATION.  The officers of the Corporation shall be
chosen by the Board of Directors and shall include a President, one or more Vice
Presidents, a Secretary, and a Chief Financial Officer.  The Board of Directors
may also elect a Chairman of the Board  (who shall be considered an officer of
the Corporation), Chief Executive Officer, one or more Assistant Secretaries and
Assistant Treasurers, and such other officers and agents as it may deem
appropriate.  Any number of offices may be held by the same person.


                                         -7-

<PAGE>

    Section 2.     TERM OF OFFICE.  The officers of the Corporation shall be
elected at the annual meeting of the Board of Directors and shall hold office
until their successors are elected and qualified, or until their earlier death,
termination, resignation or removal from office.  Any officer or agent of the
Corporation may be removed at any time by the Board of Directors, with or
without cause.  Any vacancy in any office because of death, resignation,
termination, removal, disqualification or otherwise, may be filled by the Board
of Directors for the unexpired portion of the term.

    Section 3.     CHAIRMAN OF THE BOARD.  The Chairman of the Board, when and
if elected, shall preside at meetings of the Board of Directors and of
stockholders and shall have such other functions, authority and duties as
customarily appertain to the office of the Chairman of a business corporation or
as may be prescribed by the Board of Directors.  The Chairman of the Board shall
have the authority to execute and deliver on behalf of the Company all
instruments, documents, certificates or contracts to the same extent as the
Chief Executive Officer, or if one is not elected, the President.  The Chairman
of the Board, if any, shall be a member of the Board of Directors of the
Corporation.

    Section 4.     CHIEF EXECUTIVE OFFICER.  The Chief Executive Officer, when
and if elected, shall have general supervision, direction and control of the
business and affairs of the Corporation, subject to the control of the Board of
Directors, and shall have such other functions, authority and duties as
customarily appertain to the office of Chief Executive Officer of a business
corporation or as may be prescribed by the Board of Directors.

    Section 5.     CHIEF FINANCIAL OFFICER.  The Chief Financial Officer shall
have general supervision, direction and control over the treasury and the
finances of the Company, including but not limited to the authority over
finance, treasury and accounting personnel and functions of the Company, to act
as agent for the Company in respect of its dealings with creditors and
stockholders on financial matters, and the authority to negotiate all financial
matters of the Company on its behalf, subject to the control of the Board of
Directors.  The Chief Financial Officer shall have such other functions,
authority and duties as customarily appertain to the office of the Chief
Financial Officer of a business corporation or as may be prescribed by the Board
of Directors.

    Section 6.     PRESIDENT.  During any period when there shall be an office
of Chairman of the Board, the President shall be the chief operating officer of
the Corporation and shall have such functions, authority and duties as may be
prescribed by the Board of Directors.

    Section 7.     VICE PRESIDENT.  Each Vice President, if any, shall perform
such duties and have such other powers as may from time to time be prescribed by
the Board of Directors, the Chairman of the Board, or the President.

    Section 8.     SECRETARY.  The Secretary shall:  (a) keep a record of all
proceedings of the stockholders, the Board of Directors and any committees
thereof in one of more books provided for that purpose; (b) give, or cause to be
given, all notices that are required by law or these By-laws to be given by the
Secretary; (c) be custodian of the corporate records and, if the Corporation has
a corporate seal, of the seal of the Corporation; (d) have authority to affix
the seal of the Corporation


                                         -8-

<PAGE>

to all instruments the execution of which requires such seal and to attest such
affixing of the seal; (e) keep a register of the post office address of each
stockholder which shall be furnished to the Secretary by such stockholder; (f)
sign, with the Chairman, President or any Vice President, or any  other officer
thereunto authorized by the Board of Directors, any certificates for shares of
the Corporation, or any deeds, mortgages, bonds, contracts or other instruments
which the Board of Directors has authorized to be executed by the signature of
more than one officer; (g) have general charge of the stock transfer books of
the Corporation; (h) have authority to certify as true and correct, copies of
the By-laws, or resolutions of the stockholders, the Board of Directors and
committees thereof, and of other documents of the Corporation; and (i) in
general, perform the duties incident to the office of secretary and such other
duties as from time to time may be prescribed by the Board of Directors, the
Chairman of the Board or the President.  The Board of Directors may give general
authority to any other officer to affix the seal of the Corporation and to
attest such affixing of the seal.

    Section 9.     OTHER OFFICERS AND AGENTS.  Any officer or agent who is
elected or appointed from time to time by the Board of Directors and whose
duties are not specified in these By-laws shall perform such duties and have
such powers as may from time to time be prescribed by the Board of Directors,
the Chairman of the Board or the President.


                                      ARTICLE V.
                       CERTIFICATES OF STOCK AND THEIR TRANSFER
                                           
    Section 1.     FORM.  The shares of the Corporation shall be represented by
certificates.  Each certificate for shares shall be consecutively numbered or
otherwise identified.  Certificates of stock in the Corporation shall be signed
by or in the name of the Corporation by the Chairman of the Board or the
President and by the Secretary of the Corporation.  Where a certificate is
countersigned by a transfer agent, other than the Corporation or an employee of
the Corporation, or by a registrar, the signatures of one or more officer of the
Corporation may be facsimiles.  In case any officer, transfer agent or registrar
who has signed or whose facsimile signature has been placed upon a certificate
shall have ceased to be such officer, transfer agent or registrar before such
certificate is issued, the certificate may be issued by the Corporation with the
same effect as if such officer, transfer agent or registrar were such officer,
transfer agent or registrar at the date of its issue.

    Section 2.     TRANSFER.  Upon surrender to the Corporation or the transfer
agent of the Corporation of a certificate for shares duly endorsed or
accompanied by proper evidence of succession, assignment or authority to
transfer, it shall be the duty of the Corporation to issue a new certificate of
stock or uncertificated shares in place of any certificate theretofore issued by
the Corporation to the person entitled thereto, cancel the old certificate and
record the transaction in its stock transfer books.

    Section 3.     REPLACEMENT.  In case of the loss, destruction, mutilation
or theft of a certificate for any stock of the Corporation, a new certificate of
stock or uncertificated shares in place of any certificate theretofore issued by
the Corporation may be issued upon the surrender of the


                                         -9-

<PAGE>

mutilated certificate or, in the case of loss, destruction or theft of a
certificate, upon satisfactory proof of such loss, destruction or theft and upon
such terms as the Board of Directors may prescribe.  The Board of Directors may
in its discretion require the owner of the lost, destroyed or stolen
certificate, or his legal representative, to give the Corporation a bond, in
such sum and in such form and with such surety or sureties as it may direct, to
indemnify the Corporation against any claim that may be made against it with
respect to the certificate alleged to have been lost, destroyed or stolen.

                                     ARTICLE VI.
             INDEMNIFICATION OF DIRECTORS, OFFICERS, EMPLOYEES AND AGENTS

    Section 1.     THIRD PARTY ACTIONS.  The Corporation shall indemnify any
person who was or is a party or is threatened to be made a party to any
threatened, pending, or completed action, suit or proceeding, whether civil,
criminal, administrative, or investigative, including all appeals (other than an
action, suit or proceeding by or in the right of the Corporation) by reason of
the fact that he is or was a director or officer of the Corporation (and the
Corporation, in the discretion of the Board of Directors, may so indemnify a
person by reason of the fact that he is or was an employee or agent of the
Corporation or is or was serving at the request of the Corporation in any other
capacity for or on behalf of the Corporation), against expenses (including
attorneys' fees), judgments, decrees, fines, penalties, and amounts paid in
settlement actually and reasonably incurred by him in connection with such
action, suit or proceeding if he acted in good faith and in a manner which he
reasonably believed to be in, or not opposed to, the best interests of the
Corporation and, with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful; PROVIDED, HOWEVER, the
Corporation shall be required to indemnify an officer or director in connection
with an action, suit or proceeding initiated by such person only if such action,
suit or proceeding was authorized by the Board of Directors.  The termination of
any action, suit or proceeding by judgment, order, settlement, conviction, or
upon a plea of nolo contendere or its equivalent, shall not, of itself, create a
presumption that the person did not act in good faith or in a manner which he
reasonably believed to be in, or not opposed to, the best interests of the
Corporation and, with respect to any criminal action or proceeding, had
reasonable cause to believe that his conduct was unlawful.

    Section 2.     ACTIONS BY OR IN THE RIGHT OF THE CORPORATION.  The
Corporation shall indemnify any person who was or is a party or is threatened to
be made a party to any threatened, pending, or completed action of suit,
including all appeals, by or in the right of the Corporation to procure a
judgment in its favor by reason of the fact that he is or was a director or
officer of the Corporation (and the Corporation, in the discretion of the Board
of Directors, may so indemnify a person by reason of the fact that he is or was
an  employee or agent of the Corporation or is or was serving at the request of
the Corporation in any other capacity for or on behalf of the Corporation),
against expenses (including attorneys' fees) actually and reasonably incurred by
him in connection with the defense or settlement of such action or suit if he
acted in good faith and in a manner he reasonably believed to be in, or not
opposed to, the best interests of the Corporation, except that no
indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been finally adjudged to be liable for negligence
or misconduct in the performance of his duty) to the Corporation unless and only
to the extent that the court in which such action or suit was


                                         -10-

<PAGE>

brought, or any other court of competent jurisdiction, shall determine upon
application that, despite the adjudication of liability but in view of all the
circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such expenses as such court shall deem proper.  Notwithstanding
the foregoing, the Corporation shall be required to indemnify an officer or
director in connection with an action, suit or proceeding initiated by such
person only if such action, suit or proceeding was authorized by the Board of
Directors.

    Section 3.     INDEMNITY IF SUCCESSFUL.  To the extent that a director,
officer, employee or agent of the Corporation has been successful on the merits
or otherwise in defense of any action, suit or proceeding referred to in SECTION
1 or 2 of this Article, or in defense of any claim, issue or matter therein, he
shall be indemnified against expenses (including attorneys' fees) actually and
reasonably incurred by him in connection therewith.

    Section 4.     STANDARD OF CONDUCT.  Any indemnification  under SECTION 1
and 2 of this Article (unless ordered by a court) shall be made by the
Corporation only as authorized in the specific case upon a determination that
indemnification of the director, officer, employee or agent is proper in the
circumstances because he has met the applicable standard of conduct set forth in
SECTION 1 or 2, as applicable, of this Article.  Such determination shall be
made (i) by a majority vote of the directors who are not parties to such action,
suit or proceeding, even though less than a quorum, or (ii) if there are no such
directors, or if such directors so direct, by independent legal counsel in a
written opinion, or (iii) by the stockholders.

    Section 5.     EXPENSES.  Expenses (including attorneys' fees) incurred by
an officer or director in defending any civil, criminal, administrative or
investigative action, suit or proceeding or threat thereof shall be paid by the
Corporation in advance of the final disposition of such action, suit or
proceeding upon receipt of an undertaking by or on behalf of such director or
officer to repay such amount if it shall ultimately be determined that he is not
entitled to be indemnified by the Corporation as authorized in this Article. 
Such expenses (including attorneys' fees) incurred by other employees and agents
may be so paid upon the receipt of the aforesaid undertaking and such terms and
conditions, if any, as the Board of Directors deems appropriate.

    Section 6.     NONEXCLUSIVITY.  The indemnification and advancement of
expenses provided by, or granted pursuant to, other Sections of this Article
shall not be deemed exclusive of any other rights to which those seeking
indemnification or advancement of expenses may now or hereafter be entitled
under any law, by-law, agreement, vote of stockholders or disinterested
directors or otherwise, both as to action in his official capacity and as to
action in another capacity while holding such office.

    Section 7.     INSURANCE.  The Corporation may purchase and maintain
insurance on behalf of any person who is or was a director, officer, employee or
agent of the Corporation, or is or was serving at the request of the Corporation
as a director, officer, employee or agent of another Corporation, partnership,
joint venture, trust or other enterprise against any liability asserted against
him and incurred by him in any such capacity, or arising out of his status as
such, whether or not the


                                         -11-

<PAGE>

Corporation would have the power to indemnify him against such liability under
the provisions of the Delaware Law.

    Section 8.     DEFINITIONS.  For purposes of this Article, references to
"the Corporation" shall include, in addition to the resulting corporation, any
constituent corporation (including any constituent of a constituent) absorbed in
a consolidation or merger which, if its separate existence had continued, would
have had the power and authority to indemnify any or all of its directors,
officers, employees and agents, so that any person who is or was a director,
officer, employee or agent of such constituent corporation, or is or was serving
at the request of such constituent corporation in any other capacity, shall
stand in the same position under the provisions of this Article with respect to
the resulting or surviving corporation as such person would have had with
respect to such constituent corporation if its separate existence had continued.

    For purposes of this Article, references to "other capacities" shall
include serving as a trustee or agent for any employee benefit plan; references
to "fines" shall include any excise taxes assessed on a person with respect to
an employee benefit plan; and references to "serving at the request of the
Corporation" shall include any service as a director, officer, employee or agent
of the Corporation which imposes duties on, or involves services by such
director, officer, employee, or agent with respect to an employee benefit plan,
its participants, or beneficiaries; and a person who acted in good faith and in
a manner he or she reasonably believed to be in the best interests of the
participants and beneficiaries of an employee benefit plan shall be deemed to
have acted in a manner "not opposed to the best interests of the Corporation" as
referred to in this Article.

    Section 9.     SEVERABILITY.  If any provision hereof is invalid or
unenforceable in any jurisdiction, the other provisions hereof shall remain in
full force and effect in such jurisdiction, and the remaining provisions hereof
shall be liberally construed to effectuate the provisions hereof, and the
invalidity of any provision hereof in any jurisdiction shall not affect the
validity or enforceability of such provision in any other jurisdiction.

    Section 10.    AMENDMENT.  The right to indemnification conferred by this
Article shall be deemed to be a contract between the Corporation and each person
referred to therein until amended or repealed, but no amendment to or repeal of
these provisions shall apply to or have any effect on the right to
indemnification of any person with respect to any liability or alleged liability
of such person for or with respect to any act or omission of such person
occurring prior to such amendment or repeal.


                                     ARTICLE VII.
                                  GENERAL PROVISIONS

    Section 1.     FISCAL YEAR.  The fiscal year of the Corporation shall be
fixed from time to time by resolution of the Board of Directors.


                                         -12-

<PAGE>

    Section 2.     CORPORATION SEAL.  The corporate seal, if any, of the
Corporation shall be in such form as may be approved from time to time by the
Board of Directors.  The seal may be used by causing it or a facsimile thereof
to be impressed or affixed or in any other manner reproduced.

    Section 3.     NOTICES AND MAILING.  Except as otherwise provided in the
Act, the Articles of Incorporation or these By-laws, all notices required to be
given by any provision of these By-laws shall be deemed to have been given (i)
when received, if given in person, (ii) on the date of acknowledgment of
receipt, if sent by telex, facsimile or other wire transmission, (iii) one day
after delivery, properly addressed, to a reputable courier for same day or
overnight delivery or (iv) three (3) days after being deposited, properly
addressed, in the U.S. Mail, certified or registered mail, postage prepaid.

    Section 4.     WAIVER OF NOTICE.  Wherever any notice is required to be
given under the Delaware Law or the provisions of the Certificate of
Incorporation or these By-laws, a waiver thereof in writing, signed by the
person or persons entitled to said notice, whether before or after the time
stated therein, shall be deemed equivalent to notice.

    Section 5.     INTERPRETATION.  In these By-laws, unless a clear contrary
intention appears, the singular number includes the plural number and VICE
VERSA, and reference to either gender includes the other gender.


                                    ARTICLE VIII.
                                      AMENDMENTS

    These By-laws may be altered, amended or repealed or new By-laws may be
adopted by (i) the holders of at least 66-2/3% of the total voting power of all
shares of stock of the Corporation entitled to vote in the election of
directors, considered for the purposed of this Article VIII as one class, or
(ii) the Board of Directors, at any regular meeting of the stockholders or the
Board of Directors or at any special meeting of the stockholders or of the Board
of Directors if notice of such alteration, amendment, repeal or adoption of new
By-laws be contained in the notice of such special meeting.


                                         -13-



<PAGE>

Ex. 4.1  Specimen Common Stock Certificate of the Company

     The specimen certificate contains the logo of the Company above the name 
of the Company and the Company's Cusip number (91377M 10 5), as well as the 
seal of the Company. The specimen certificate is signed by Paul G. Simon, 
Secretary, and Daniel L. Simon, President, of the Company. The specimen 
certificate contains the following language:

     This certifies that _______________ is the owner of ________________ 
     fully paid and nonassessable shares of the Common Stock, par value $.01 
     per share, of Universal Outdoor Holdings, Inc. transferable on the books 
     of the Corporation by the holder hereof in person or by duly authorized 
     attorney upon surrender of this certificate properly endorsed. This 
     certificate is not valid unless countersigned and registered by the 
     Transfer Agent and Registrar. Witness the facsimile seal of the 
     Corporation and the facsimile signature of its duly authorized officers.

     In the lower right-hand corner of the specimen certificate, there is a 
place for the signature of LaSalle National Trust, N.A., transfer agent and 
registrar.


<PAGE>
                                                                    Exhibit 5.1
                                 July 19, 1996



Universal Outdoor Holdings, Inc.
321 North Clark Street
Chicago, Illinois 60610

          Re:  7,130,000 Shares of Common Stock, $0.01 par
               value, of Universal Outdoor Holdings, Inc. 

Dear Sir or Madam:

          We refer to the Registration Statement on Form S-1, Registration 
No. 333-5351 (the "Registration Statement"), filed by Universal Outdoor 
Holdings, Inc. (The "Company") with the Securities and Exchange Commission 
under the Securities Act of 1933, as amended (the "Securities Act"), relating 
to the registration of 7,130,000 shares of Common Stock $0.01 par value (the 
"Shares"), of the Company.  Up to 4,430,000 of the Shares are being offered 
by the Company (the "Company Shares") and up to 2,700,000 of the Shares are 
being offered by the Selling Stockholders (the "Seller Shares").

          As set forth in the Registration Statement, the Company intends to 
take the following actions (the "Corporate Actions") immediately prior to the 
consummation of the offering of the Shares: (i) file amended and restated 
articles of incorporation in Delaware; (ii) complete a 16 for one stock split 
in the form of a stock dividend with respect to each of its issued and 
outstanding shares; (iii) reclassify its Class B Common Stock and Class C 
Common Stock into Common Stock; (iv) make appropriate adjustments in 
outstanding warrants and options as a result of the stock split; and (v) 
cause all required actions of directors and Stockholders to accomplish the 
foregoing to be taken.

<PAGE>
Universal Outdoor Holdings, Inc.
July 19, 1996
Page 2


          Based on the foregoing, we are of the opinion that:

          1.   The Company is duly incorporated and validly existing in
Delaware.

          2.   Assuming that all of the Corporate Actions have been 
completed, (i) the Company Shares will be legally issued, fully paid, and 
non-assessable when the Company Shares shall have been delivered to the 
purchasers thereof against payment of the agreed consideration therefore, and 
(ii) the Seller Shares are legally issued, fully paid, and non-assessable.

          We do not find it necessary for the purposes of this opinion to 
cover, and accordingly we express no opinion as to, the application of the 
securities or blue sky laws of the various states to the sale of the Shares.

          We hereby consent to the filing of this opinion as an Exhibit to 
the Registration Statement and to all references to our firm included in or 
made a part of the Registration Statement.

                              Very truly yours,


<PAGE>

                                                                     EXHIBIT 9.1

                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                VOTING TRUST AGREEMENT


    THIS VOTING TRUST AGREEMENT is made ___________, 1995, among UNIVERSAL
OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called the
"Company", BRIAN CLINGEN, who has executed this agreement as a stockholder of
the Company, hereinafter called the "Stockholder", and DANIEL SIMON, and his
successors in trust, hereinafter called the "Trustee";

                                     WITNESSETH:

    WHEREAS, the parties hereto deem it necessary and advisable, and for their
best interests, in order to secure their investment and to effect continuity and
stability of policy and management of the Company, that the Stockholder deposit
his shares of the common capital stock of the Company with the Trustee; and

    WHEREAS, the Stockholder has agreed upon the person to be designated as the
Trustee, and upon the form of this agreement; and

    WHEREAS, the Trustee has consented to act under this agreement for the
purposes herein provided in consideration of the irrevocable deposit of the
shares hereunder;

    NOW, THEREFORE, in consideration of the premises and mutual agreements
herein set forth, the parties hereto agree as follows:

    1.   AGREEMENT.

         Copies of this agreement, and of every agreement supplemental hereto
or amendatory hereof, shall be filed in the principal office of the Company, and
shall be open to the inspection of

<PAGE>

any stockholder of the Company, or any beneficiary of the trust under this
agreement, daily during business hours.  All voting trust certificates issued
hereunder shall be issued, received, and held subject to all the terms of this
agreement.

    2.   TRANSFER OF STOCK TO TRUSTEE.

         2.1    DEPOSIT OF CAPITAL STOCK.  The Stockholder shall deposit with
the Trustee certificates for all capital stock of the Company as set forth after
his signature to this agreement or in the future owned by the Stockholder.  Only
stock of the Company having general voting powers or convertible into stock
having general voting powers, as provided in the Certificate of Incorporation,
shall be deposited hereunder.  In addition to the stock of the Company deposited
hereunder, the Stockholder shall also deposit any shares of voting capital stock
of the Company paid as a stock dividend or stock split on any shares deposited
hereunder, and any shares of voting capital stock of any other corporation paid
as a dividend or distribution, including a distribution in complete or partial
liquidation, on shares of stock of the Company deposited hereunder.  All such
stock certificates shall be made out in the name of the Trustee, or so endorsed,
or accompanied by such instruments of transfer as to enable the Trustee to cause
such certificates to be transferred into the name of the Trustee.  On receipt by
the Trustee of the certificates for any such shares of capital stock and the
transfer of the same into the names of the Trustee, the Trustee shall hold the
same subject to the terms of this agreement, and shall thereupon issue and
deliver to the Stockholder voting trust certificates for the capital stock
respectively deposited by them.

         2.2    ISSUE OF STOCK CERTIFICATES TO TRUSTEE.  All certificates for
capital stock of the Company transferred and delivered to the Trustee pursuant
to this agreement shall be surrendered by the Trustee to the Company and
canceled, and new certificates therefor shall be issued to and held


                                         -2-

<PAGE>

by the Trustee in the name of "Daniel Simon as Voting Trustee under Voting Trust
Agreement dated __________, 1995."

    3.   VOTING TRUST CERTIFICATES.

         3.1    FORM.  The voting trust certificates to be issued and delivered
by the Trustee in respect of the capital stock of the Company deposited
hereunder shall be in substantially the form of Exhibit A attached hereto and
made a part hereof.

         3.2    TRANSFER OF CERTIFICATES.  The voting trust certificates shall
be transferable at the principal office of the Company, on the books of the
Trustee, by the registered owner thereof, either in person or by attorney
thereto duly authorized, upon surrender thereof; and the Trustee may treat the
registered holder as owner thereof for all purposes whatsoever, but he shall not
be required to deliver stock certificates hereunder without the surrender of
such voting trust certificates.  However, no voting trust certificate may be
transferred except on the same terms and conditions and subject to the same
limitations and restrictions as Stock may be transferred under the provisions of
the Company's Stockholders' Agreement dated __________ between the Company,
Stockholder and Trustee.

         3.3    LOST, STOLEN OR DESTROYED CERTIFICATES.  If a voting trust
certificate is lost, stolen, mutilated, or destroyed, the Trustee, in his
discretion, may issue a duplicate of such certificate upon receipt of: (a)
evidence of such fact satisfactory to him; (b) indemnity satisfactory to him;
(c) the existing certificate, if mutilated; and (d) his reasonable fees and
expenses in connection with the issuance of a new trust certificate.  The
Trustee shall not be required to recognize any transfer of a voting trust
certificate not made in accordance with the provisions hereof, unless the person
claiming


                                         -3-

<PAGE>

such ownership shall have produced indicia of title satisfactory to the Trustee,
and shall in addition deposited with the Trustee indemnity satisfactory to him.

    4.   TERMINATION PROCEDURE.

         4.1    NOTICE.  Upon the termination of this agreement at any time, as
herein provided, the Trustee, at such time as he may choose during the period
commencing ten (10) days before and ending ten (10) days after such termination,
shall mail written notice of such termination to the registered owners of the
voting trust certificates, at the addresses appearing on the transfer books of
the Trustee.  From the date specified in any such notice (which date shall be
fixed by the Trustee), the voting trust certificates shall cease to have any
effect, and the holders of such voting trust certificates shall have no further
rights under this agreement other than to receive certificates for shares of
stock of the Company or other property distributable under the terms hereof and
upon the surrender of such voting trust certificates.

         4.2    DELIVERY OF STOCK CERTIFICATES.  Within ten (10) days after the
termination of this agreement, the Trustee shall deliver, to the registered
holders of all voting trust certificates, certificates for the number of shares
of the capital stock of the Company represented thereby upon the surrender to
the Trustee of the voting trust certificates, such delivery to be made in each
case at the office of the Company.

         4.3    DEPOSIT WITH COMPANY.  At any time subsequent to ten (10) days
after the termination of this agreement, the Trustee may deposit with the
Company stock certificates representing the number of shares of capital stock
represented by the voting trust certificates then outstanding, with authority in
writing to the Company to deliver such stock certificates in exchange for voting
trust certificates representing a like number of shares of the capital stock of
the Company;


                                         -4-

<PAGE>

and upon such deposit all further liability of the Trustee for the delivery of
such stock certificates and the delivery or payment of dividends upon surrender
of the voting trust certificates shall cease, and the Trustee shall not be
required to take any further action hereunder.

    5.   DIVIDENDS.

         5.1    CASH DIVIDENDS.  Prior to the termination of this agreement,
the holder of each voting trust certificate shall be entitled to receive
payments equal to the cash dividends, if any, received by the Trustee upon a
like number and class of shares of capital stock of the Company as is called for
by such voting trust certificate.

         5.2    STOCK DIVIDENDS.  If any dividend in respect of the stock
deposited with the Trustee is paid, in whole or in part, in stock of the Company
having general voting powers or convertible into stock having general voting
powers, the Trustee shall receive such stock on behalf of the holder of the
voting trust certificate pertaining thereto and shall likewise hold, subject to
the terms of this agreement, the certificates for stock which are received by
him on account of such dividend on behalf of such holder, and the holder of each
voting trust certificate representing stock on which such stock dividend has
been paid shall be entitled to receive a voting trust certificate issued under
this agreement for the number of shares and class of stock received as such
dividend with respect to the shares represented by such voting trust
certificate.

         5.3    PERSONS ENTITLED TO DIVIDENDS.  Holders entitled to receive the
dividends discussed above shall be those registered as such on the transfer
books of the Trustee at the close of business on the day fixed by the Company
for the taking of a record to determine those holders of its stock entitled to
receive such dividends.


                                         -5-

<PAGE>

         5.4    DIVIDENDS IN STOCK OF OTHER CORPORATIONS.  If any shares of
voting capital stock or convertible into stock having general voting powers of
any corporation other than the Company are distributed, as a dividend or in
partial or complete liquidation, upon any shares of capital stock of the Company
deposited hereunder, then such shares shall be deposited hereunder, registered
and held in the name of the Trustee on behalf of the Stockholder.  The term
"Company" as used herein shall include, in addition to the Company, the issuer
of such other capital stock, and the holders of voting trust certificates shall
be entitled to receive new voting trust certificates representing such shares,
in substantially the form of Exhibit A attached hereto but with such changes,
additions and deletions as the Trustee may, in his discretion, deem necessary or
advisable in order to reflect the different issuer of such capital stock.  In
the event of the receipt and deposit of any such shares, the Trustee shall
request the issuer to enter into this agreement as the "Company" hereunder.  If
the issuer refuses, declines or is unable to enter into this agreement, the
validity hereof shall not be affected and this agreement shall continue in full
force and effect with respect to the shares of capital stock of such issuer,
unless otherwise provided by law, but the obligations and liabilities of such
issuer as the "Company" hereunder shall be of no force or effect except for
those obligations and liabilities as it may be required to undertake by law.  In
the event there is more than one class of security held hereunder, then any
provision of this agreement which requires the vote, consent or approval of a
percentage of the voting trust certificate holders shall require the same
percentage of voting trust certificate holders representing each class of
securities deposited hereunder.

         5.5    DIVIDENDS OTHER THAN CASH AND CAPITAL STOCK.  If any dividend
in respect of the stock deposited with the Trustee is paid other than in cash,
in capital stock having general voting


                                         -6-

<PAGE>

powers or convertible into stock having general voting powers, then the Trustee
shall distribute the same among the holders of the voting trust certificates
registered as such at the close of the business on the day fixed by the Company
for taking a record to determine the holders of its stock entitled to receive
such distribution. Such distribution shall be made to such holders of voting
trust certificates ratably, in accordance with the number of shares represented
by their respective voting trust certificates.

         5.6    CLOSING TRANSFER BOOKS.  The transfer books of the Trustee may
be closed temporarily by the Trustee for a period not exceeding 20 days
preceding the date fixed for the payment or distribution of dividends or the
distribution of assets or rights, or at any other time in the discretion of the
Trustee.  In lieu of providing for the closing of the books against the transfer
of voting trust certificates, the Trustee may fix a date not exceeding 20 days
preceding any date fixed by the Company for the payment or distribution of
dividends, or for the distribution of assets or rights, as a record date for the
determination of the holders of voting trust certificates entitled to receive
such payment or distribution, and the holders of voting trust certificates of
record at the close of business on such date shall exclusively be entitled to
participate in such payments or distribution.

         5.7    DIVIDENDS MAY BE PAID DIRECTLY TO HOLDERS OF VOTING TRUST
CERTIFICATES.  In lieu of receiving cash dividends upon the capital stock of the
Company and paying the same to the holders of voting trust certificates pursuant
to the provisions of this agreement, the Trustee shall instruct the Company in
writing to pay such dividends to the holders of the voting trust certificates.
Upon receipt of such written instructions, the Company shall pay such dividends
directly to the holders of the voting trust certificates.  Upon such
instructions being given by the Trustee to the Company, all liability of the
Trustee with respect to such dividends shall cease.


                                         -7-

<PAGE>

    6.   SUBSCRIPTION RIGHTS.

         In case any stock or other securities of the Company are offered for
subscription to the holders of capital stock of the Company deposited hereunder,
the Trustee, promptly upon receipt of notice of such offer, shall mail a copy
thereof to each of the holders of the voting trust certificates.  Upon receipt
by the Trustee at least five days prior to the last day fixed by the Company for
subscription and payment, of a request from any such registered holder of voting
trust certificates to subscribe in his or her behalf, accompanied with the sum
of money required to pay for such stock or securities (not in excess of the
amount subject to subscription in respect of the shares represented by the
voting trust certificate held by such certificate holder), the Trustee shall
make such subscription and payment, and upon receiving from the Company the
certificates for shares or securities so subscribed for, shall issue to such
holder a voting trust certificate in respect thereof if the same be stock having
general voting powers or convertible into stock having general voting powers,
but if the same be securities other than stock having general voting powers or
convertible into stock having general voting powers, the Trustee shall mail or
deliver such securities to the certificate holder in whose behalf the
subscription was made, or may instruct the Company to make delivery directly to
the certificate holder entitled thereto.

    7.   DISSOLUTION OF COMPANY.

         In the event of the dissolution or total or partial liquidation of the
Company, whether voluntary or involuntary, the Trustee shall receive the moneys,
securities, rights, or property to which the holders of the capital stock of the
Company deposited hereunder are entitled and shall, subject to the provisions of
paragraph 2.1, distribute the same among the registered holders of voting trust
certificates in proportion to their interests, as shown by the books of the
Trustee.


                                         -8-

<PAGE>

    8.   REORGANIZATION OF COMPANY.

         In case the Company is merged into or consolidated with another
corporation, or all or substantially all of the assets of the Company are
transferred to another corporation, then in connection with such transfer the
term "Company" for all purposes of this agreement shall be taken to include such
successor corporation, and the Trustee shall receive and hold under this
agreement any stock of such successor corporation received on account of the
ownership, as Trustee hereunder, of the stock held hereunder prior to such
merger, consolidation, and transfer.  Voting trust certificates issued and
outstanding under this agreement at the time of such merger, consolidation, or
transfer may remain outstanding, or the Trustee may, in his discretion,
substitute for such voting trust certificates new voting trust certificates in
appropriate form, and the terms "stock" and "capital stock" as used herein shall
be taken to include any stock which may be received by the Trustee in lieu of
all or any part of the capital stock of the Company.

    9.   THE TRUSTEE.

         9.1    POWER TO VOTE.  Until the actual delivery to the holders of
voting trust certificates issued hereunder of stock certificates in exchange
therefor, and until the surrender of the voting trust certificates for
cancellation, the Trustee shall have the right to exercise, in person or by
nominees or proxies, all stockholder rights and powers in respect of all stock
deposited hereunder, including the right to vote thereon and to take part in or
consent to any corporate or stockholder action of any kind whatsoever, subject
to the limitations set forth below in this Section 9.3.  The right to vote shall
include the right to vote for the election of directors, and in favor of or
against any resolution or proposed action of any character whatsoever, which may
be presented at any meeting or require the consent of Stockholder of the
Company.


                                         -9-


<PAGE>
         Notwithstanding anything to the contrary, the Trustee shall, with
respect to the stock that he holds for the benefit of each holder of a voting
trust certificate hereunder:

                a. Not vote in favor of any action or transaction pursuant to
which any additional stock in the Company may be issued, unless none of the
other persons who own stock in the Company as of the date of this Voting Trust
Agreement are given any greater rights than the holder of the voting trust
certificate to acquire additional stock in the Company;

                b. Not vote in favor of removing the holder of the voting trust
certificate as a director of the Company, if the holder is a director of the
Company;

                c. Vote all of such stock, to the fullest extent necessary, to
elect such holder as a director of the Company, if the holder desires to be such
a director; and

                d. Not vote in favor of any action or transaction pursuant to
which any compensation or benefits will be paid or given to any of the directors
of the Company in their capacity as directors and not in any other capacity,
unless all of the directors are treated similarly and unless such compensation
and benefits are reasonable and customary for corporations of the size and
financial conditions of the Company.

         9.2    DUTY OF TRUSTEE.  In voting the stock held hereunder either in
person or by nominee or proxy, the Trustee shall exercise his best judgment to
select suitable directors of the Company, and in voting upon any matters that
may come before any stockholders' meeting or be acted upon by the unanimous
consent of the stockholders, but shall not be personally responsible with
respect to any action taken pursuant to his vote so cast in any matter or act
committed or omitted to be done under this agreement, provided such commission
or omission does not amount


                                         -10-

<PAGE>

to willful misconduct or gross negligence on his part.  Stockholder acknowledges
that Trustee is controlling stockholder, president and a director of the
Company.  Stockholder agrees that Trustee shall be permitted to vote the stock,
subject to Section 9.1, as he deems appropriate even though Trustee is an
interested director, officer or stockholder.

         9.3    RESIGNATION, DEATH AND SUCCESSOR TRUSTEES.

                a. RESIGNATION.  Daniel Simon shall be the original Trustee
hereunder ("Original Trustee").  The Original Trustee and any successor Trustee
may at any time resign by mailing to the registered holders of voting trust
certificates a written resignation, to take effect ten days thereafter or upon
the prior acceptance thereof.

                b. SUCCESSOR TRUSTEES.  Upon the death, resignation, failure,
refusal or inability to act of the Original Trustee, then a Trustee or Trustees
to serve hereunder shall be such as may have been designated by Daniel Simon, or
as designated by his legal representative, unless he is deceased or mentally
incompetent to do so, in which event the successor or successors shall be
designated by the registered holders of voting trust certificates issued and
outstanding under this agreement representing a majority of the number of shares
of stock standing in the name of the Trustee hereunder and shall be approved by
the Board of Directors of the Company.

         9.4    POWERS OF SUCCESSOR TRUSTEES.  Subject to the provisions of
paragraph 9.4, the rights, powers, and privileges of the Trustee named hereunder
shall be possessed by the successor Trustees, with the same effect as though
such successors had originally been parties to this agreement.  The word
"Trustee," as used in this agreement, means the Original Trustee or any


                                         -11-

<PAGE>

successor Trustee or Trustees acting hereunder, and shall include both the
single and the plural number.

    10.  TERM.

         10.1   IRREVOCABLE TRUST.  This agreement and the trust created hereby
is irrevocable, except as otherwise expressly provided herein.  The holders of
voting trust certificates issued hereunder shall have no power or right to
terminate this agreement, or the trust created hereby, notwithstanding a
unanimous desire to do so.  The holders acknowledge that the agreement of the
Trustee hereunder to act in such capacity is in consideration of the
irrevocability of this agreement.

         10.2   TERMINATION BY TRUSTEE.  This agreement shall continue in
effect until ____________, 2016 (subject to extension as hereinafter set forth),
but shall terminate at any time upon the execution and acknowledgment (as deeds
for conveyance of real estate are required to be acknowledged under the laws of
Delaware then in effect) by the Trustee hereunder of an instrument of
termination, duly filed in the principal office of the Company.

         10.3   OPTIONAL TERMINATION BY VOTING TRUST CERTIFICATE HOLDERS.  This
agreement, and the trust created hereby, may be terminated, at the option of the
holders of a majority of the voting trust certificates issued and outstanding,
by written notice to the Trustee at any time on or after the Company becomes a
publicly-held company.  For purposes of this paragraph 10.3, the Company shall
be considered a publicly-held company at any time when its Common Stock is
subject to any reporting requirements (by statute, rule, or undertaking) of the
Securities Exchange Act of 1934, or any comparable statutes then in effect.

         10.4   EXTENSION.  At any time within two years prior to ___________,
2016, or at any time within two years prior to the time of expiration hereof as
extended, one or more holders of


                                         -12-

<PAGE>

voting trust certificates hereunder may, by agreement in writing and with the
written consent of the Trustee, extend the duration of this agreement for an
additional period not exceeding ten years.  In the event of such extension, the
Trustee shall, prior to the time of expiration of the original term, or as
extended, as the case may be, file in the then principal office of the Company,
a copy of such extension agreement, and of the consent thereto, and thereupon
the duration of this voting trust agreement shall be extended for the period
fixed by such extension agreement; provided, however, that no such extension
agreement shall affect rights or obligations of persons not parties thereto.

    11.  COMPENSATION AND REIMBURSEMENT OF TRUSTEE.  The Trustee shall not be
entitled to compensation for his services in administering and distributing the
trust property, but he shall be entitled to, and the Stockholder agrees to pay
the Trustee, reimbursement for his reasonable expenses.  The Trustee shall have
the right to incur and pay such reasonable expenses as he may deem necessary and
proper for carrying this agreement into effect.  Any such expenses incurred by
and due to the Trustee may be deducted from the dividends or other moneys or
property received by the Trustee on the stock deposited hereunder.  Nothing
herein contained shall disqualify the Trustee or successor Trustees, or
incapacitate them from serving the Company or any of its subsidiaries, as
officers or directors, or in any other capacities, and in any such capacities
receiving compensation.

    12.  INDEMNIFICATION.  The Stockholder agrees to save harmless and
indemnify the Trustee against and from any claim, demand, liability, loss, cost
or expense, including reasonable attorneys' fees, sustained or incurred by the
Trustee as a result of or arising from services performed or actions taken
pursuant to this Voting Trust Agreement or arising in the course of the business
activities of the Company, provided such claim, demand, liability, loss, cost or
expense does not arise as a result of the willful misconduct or gross negligence
of the Trustee.


                                         -13-

<PAGE>

    13.  NOTICE.

         13.1   METHOD OF GIVING NOTICE.  Unless otherwise in this agreement
specifically provided, any notice to or communication with the holders of the
voting trust certificates hereunder shall be in writing and shall be deemed to
have been given when delivered by personal delivery, by telegraph or telex, or
by Federal Express or similar courier services or when deposited in the United
States mail, registered or certified, return receipt requested, with postage
prepaid, addressed to such holders at their respective addresses appearing on
the transfer books of the Trustee.  The addresses of the holders of voting trust
certificates, as shown on the transfer books of the Trustee, shall in all cases
be deemed to be the addresses of voting trust certificate holders for all
purposes under this agreement, without regard to what other or different
addresses the Trustee may have for any voting trust certificate holder on any
other books or records of the Trustee.  Every notice so given shall be
effective, whether or not received, and the date of such delivery or mailing
shall be the date such notice is deemed given for all purposes.

         13.2   NOTICE TO COMPANY.  Any notice to the Company hereunder shall
be in writing and shall be deemed to have been given when delivered in person to
an officer of the Company or when deposited in the United States mail,
registered or certified, return receipt requested, with postage prepaid,
addressed as follows:  Universal Outdoor Holdings, Inc., 321 North Clark Street,
Suite 1010, Chicago, IL 60610, or to such other address as the Company may
designate by notice in writing to the Trustee.

         13.3   NOTICE TO TRUSTEE.  Any notice to the Trustee hereunder shall
be in writing and shall be deemed to have been given when sent in any manner
permitted under Section 13.1 above,


                                         -14-

<PAGE>

addressed to the Trustee at the Company's principal office, or at such other
addresses as may from time to time be furnished in writing to the Company by the
Trustee.

         13.4   DISTRIBUTIONS.  All distributions of cash, securities, or other
property hereunder by the Trustee to the holders of voting trust certificates
may be made, in the discretion of the Trustee, as the Trustee may deem
advisable, in the same manner herein provided for the giving of notices to the
holders of voting trust certificates.

    14.  COUNTERPARTS.  This Voting Trust Agreement may be executed in any
number of counterparts, each of which so executed will be deemed to be an
original, but all of which together will constitute one and the same agreement.



                                         -15-

<PAGE>

    IN WITNESS WHEREOF, the Company and the Trustee have signed and sealed this
agreement, and the Stockholder has signed and sealed this agreement and has
stated the number of shares of capital stock of the Company deposited by him.

                             UNIVERSAL OUTDOOR HOLDINGS, INC.,

Attest:                           a Delaware corporation



                             By:
- -------------------------       -----------------------------------------------




                                -----------------------------------------------

                                  Daniel Simon, Trustee



NUMBER OF SHARES                       STOCKHOLDER:





                                -----------------------------------------------

                                  Brian Clingen


                                         -16-

<PAGE>

NO. 1                                                              ______ Shares





                    Voting Trust Certificate for Capital Stock of

                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                                A Delaware Corporation



    This certifies that ______________ or registered permitted assigns as
provided in the Voting Trust Agreement dated _________ which is on file with the
Company (as defined below) is entitled to all the benefits arising from the
deposit with the Trustee under the Voting Trust Agreement hereinafter mentioned,
of certificates for ___________ (______) shares of the capital stock of
UNIVERSAL OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called the
Company, as provided in such Trust Agreement and subject to the terms thereof.
The registered holder hereof, or assigns, is entitled to receive payment equal
to the amount of cash dividends, if any, declared and distributed upon the
number of shares of capital stock of the Company in respect of which this
certificate is issued.  Dividends received by the Trustee in common or other
stock of the Company and of other corporations having general voting powers or
convertible into stock having general voting powers shall be payable in voting
trust certificates, in form similar hereto.  Until the Trustee shall have
delivered the Stock held under such Trust Agreement to the holders of the trust
certificates, or to the Company, as specified in such Trust Agreement, the
Trustee shall possess and shall be entitled to exercise substantially all rights
and powers of an absolute owner of such stock, including the right to vote
thereon, and to execute consents in respect thereof, it being expressly
stimulated that no voting right passes to the owner hereof, or his or her
assigns, under this certificate or any agreement, except as specifically
provided in such Trust Agreement.

    This certificate is issued, received, and held under, and the rights of the
owner hereof are subject to, the terms of a Voting Trust Agreement dated
__________, 1995, among the Company

<PAGE>

and Daniel Simon, as Trustee, and his successors in trust, and Brian Clingen
(copies of which Voting Trust Agreement, and of every agreement amending or
supplementing the same, are on file in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under such agreement, daily during business hours), to
all the provisions of which Voting Trust Agreement the holder of this
certificate, by acceptance hereof assents, and by which he or she is bound with
like effect as if such Voting Trust Agreement had been signed by him or her in
person.

    In the event of the dissolution or total or partial liquidation of the
Company, the moneys, securities, or property (except for any capital stock
having general voting powers or convertible into stock having general voting
powers) received by the Trustee in respect of the stock deposited under such
Trust Agreement shall be distributed among the registered holders of trust
certificates in proportion to their interests as shown by the books of the
Trustee.

    In the event that any dividends or distribution other than in cash or stock
having general voting powers or convertible into stock having general voting
powers is received by the Trustee, the Trustee shall distribute the same to the
registered holders of voting trust certificates, pursuant to the provisions of
paragraph 5.5 of the Trust Agreement.  Such distribution shall be made to the
certificate holders ratably in accordance with the number of shares represented
by their respective voting trust certificates.

    Stock certificates for the number of shares of capital stock then
represented by this certificate, or the net proceeds in cash or property of such
shares, shall be due and deliverable hereunder upon the termination of such
Trust Agreement as provided therein.


                                         -2-

<PAGE>

    The Voting Trust Agreement shall continue in full force and effect until
______________,  2015 (subject to extension as hereinafter set forth), unless
terminated prior thereto, as provided in the agreement.  The agreement may be
extended for successive ten-year periods, as provided therein.

    This certificate is transferable on the books of the Trustee at the
principal offices of the Company by the holder hereof, either in person or by
attorney duly authorized, in accordance with the provisions of the Trust
Agreement (and subject to the conditions, limitations and restrictions therein
set forth) and on surrender of this certificate properly endorsed.  Title to
this certificate when duly endorsed shall be transferred, to the extent
permitted by law and the provisions of the Trust Agreement, be transferable with
the same effect as in the case of a negotiable instrument.  Subject to the
foregoing, each holder hereof agrees that delivery of this certificate, duly
endorsed by any holder hereof, shall vest title hereto and all rights hereunder
in the transferee but the Trustee may treat the registered holder hereof, or
when presented duly endorsed in blank the bearer hereof, as the absolute owner
hereof, and of all rights and interests represented hereby, for all purposes
whatsoever, and the Trustee shall not be bound or affected by any notice to the
contrary, or by any notice of any trust, whether express or implied, or
constructive, or of any charge or equity respecting the title or ownership of
this certificate, or the shares of stock represented hereby.  No delivery of
stock certificates hereunder, or the proceeds thereof, shall be made without
surrender of this certificate properly endorsed.

    This certificate shall not be valid for any purpose until duly signed by
the Trustee.

    The word "Trustee" as used in this certificate means the Original Trustee
or any successor Trustee or Trustees at any time acting under such Voting Trust
Agreement.


                                         -3-

<PAGE>

    IN WITNESS WHEREOF, the Trustee has signed this certificate on
______________, 1995.



                        -------------------------------------------------------

                             Daniel Simon, Trustee


                                         -4-

<PAGE>

FORM OF ASSIGNMENT:





    For value received,                      hereby assigns the within
certificate, and all rights and interests represented thereby, to
                              and appoints
attorney to transfer this certificate on the books of the Trustee mentioned
therein, with full power of substitution.



Dated:
      -----------------------
                                                                          (SEAL)

                                                     --------------------

In presence of:


- ------------------------------


- ------------------------------

NOTE:    This signature of this assignment must correspond with the name as
written upon the face of this certificate in every particular, without
alteration, enlargement, or any change whatever.  All endorsements, in the
discretion of the Trustee, shall be guaranteed by a bank or trust company
satisfactory to the Trustee.


<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                VOTING TRUST AGREEMENT


    THIS VOTING TRUST AGREEMENT is made ___________, 1996, among UNIVERSAL
OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called the
"Company", PAUL G. SIMON, who has executed this agreement as a stockholder of
the Company, hereinafter called the "Stockholder", and DANIEL L. SIMON, and his
successors in trust, hereinafter called the "Trustee";

                                     WITNESSETH:

    WHEREAS, the parties hereto deem it necessary and advisable, and for their
best interests, in order to secure their investment and to effect continuity and
stability of policy and management of the Company, that the Stockholder deposit
his shares of the common capital stock of the Company with the Trustee; and

    WHEREAS, the Stockholder has agreed upon the person to be designated as the
Trustee, and upon the form of this agreement; and

    WHEREAS, the Trustee has consented to act under this agreement for the
purposes herein provided in consideration of the irrevocable deposit of the
shares hereunder;

    NOW, THEREFORE, in consideration of the premises and mutual agreements
herein set forth, the parties hereto agree as follows:

    1.   AGREEMENT.

         Copies of this agreement, and of every agreement supplemental hereto
or amendatory hereof, shall be filed in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under this agreement, daily during

<PAGE>

business hours.  All voting trust certificates issued hereunder shall be issued,
received, and held subject to all the terms of this agreement.

    2.   TRANSFER OF STOCK TO TRUSTEE.

         2.1   DEPOSIT OF CAPITAL STOCk.  The Stockholder shall deposit with
the Trustee certificates for all capital stock of the Company as set forth after
his signature to this agreement or in the future owned by the Stockholder.  Only
stock of the Company having general voting powers or convertible into stock
having general voting powers, as provided in the Certificate of Incorporation,
shall be deposited hereunder.  In addition to the stock of the Company deposited
hereunder, the Stockholder shall also deposit any shares of voting capital stock
of the Company paid as a stock dividend or stock split on any shares deposited
hereunder, and any shares of voting capital stock of any other corporation paid
as a dividend or distribution, including a distribution in complete or partial
liquidation, on shares of stock of the Company deposited hereunder.  All such
stock certificates shall be made out in the name of the Trustee, or so endorsed,
or accompanied by such instruments of transfer as to enable the Trustee to cause
such certificates to be transferred into the name of the Trustee.  On receipt by
the Trustee of the certificates for any such shares of capital stock and the
transfer of the same into the name of the Trustee, the Trustee shall hold the
same subject to the terms of this agreement, and shall thereupon issue and
deliver to the Stockholder voting trust certificates for the capital stock
respectively deposited by them.

         2.2   ISSUE OF STOCK CERTIFICATES TO TRUSTEE.  All certificates for
capital stock of the Company transferred and delivered to the Trustee pursuant
to this agreement shall be surrendered by the Trustee to the Company and
canceled, and new certificates therefor shall be issued to and held


                                         -2-

<PAGE>

by the Trustee in the name of "Daniel L. Simon as Voting Trustee under Voting
Trust Agreement dated __________, 1996."

    3.   VOTING TRUST CERTIFICATES.

         3.1   FORM.  The voting trust certificates to be issued and delivered
by the Trustee in respect of the capital stock of the Company deposited
hereunder shall be in substantially the form of Exhibit A attached hereto and
made a part hereof.

         3.2   TRANSFER OF CERTIFICATES.  The voting trust certificates shall
be transferable at the principal office of the Company, on the books of the
Trustee, by the registered owner thereof, either in person or by attorney
thereto duly authorized, upon surrender thereof; and the Trustee may treat the
registered holder as owner thereof for all purposes whatsoever, but he shall not
be required to deliver stock certificates hereunder without the surrender of
such voting trust certificates.

         3.3   LOST, STOLEN OR DESTROYED CERTIFICATES.  If a voting trust
certificate is lost, stolen, mutilated, or destroyed, the Trustee, in his
discretion, may issue a duplicate of such certificate upon receipt of: (a)
evidence of such fact satisfactory to him; (b) indemnity satisfactory to him;
(c) the existing certificate, if mutilated; and (d) his reasonable fees and
expenses in connection with the issuance of a new trust certificate.  The
Trustee shall not be required to recognize any transfer of a voting trust
certificate not made in accordance with the provisions hereof, unless the person
claiming such ownership shall have produced indicia of title satisfactory to the
Trustee, and shall in addition have deposited with the Trustee indemnity
satisfactory to him.

    4.   TERMINATION PROCEDURE.

         4.1   NOTICE.  Upon the termination of this agreement at any time, as
herein provided, the Trustee, at such time as he may choose during the period
commencing ten (10) days


                                         -3-

<PAGE>

before and ending ten (10) days after such termination, shall mail written
notice of such termination to the registered owners of the voting trust
certificates, at the addresses appearing on the transfer books of the Trustee.
From the date specified in any such notice (which date shall be fixed by the
Trustee), the voting trust certificates shall cease to have any effect, and the
holders of such voting trust certificates shall have no further rights under
this agreement other than to receive certificates for shares of stock of the
Company or other property distributable under the terms hereof and upon the
surrender of such voting trust certificates.

         4.2   DELIVERY OF STOCK CERTIFICATES.  Within ten (10) days after the
termination of this agreement, the Trustee shall deliver, to the registered
holders of all voting trust certificates, certificates for the number of shares
of the capital stock of the Company represented thereby upon the surrender to
the Trustee of the voting trust certificates, such delivery to be made in each
case at the office of the Company.

         4.3   DEPOSIT WITH COMPANY.  At any time subsequent to ten (10) days
after the termination of this agreement, the Trustee may deposit with the
Company stock certificates representing the number of shares of capital stock
represented by the voting trust certificates then outstanding, with authority in
writing to the Company to deliver such stock certificates in exchange for voting
trust certificates representing a like number of shares of the capital stock of
the Company; and upon such deposit all further liability of the Trustee for the
delivery of such stock certificates and the delivery or payment of dividends
upon surrender of the voting trust certificates shall cease, and the Trustee
shall not be required to take any further action hereunder.

    5.   DIVIDENDS.


                                         -4-

<PAGE>

         5.1   CASH DIVIDENDS.  Prior to the termination of this agreement, the
holder of each voting trust certificate shall be entitled to receive payments
equal to the cash dividends, if any, received by the Trustee upon a like number
and class of shares of capital stock of the Company as is called for by such
voting trust certificate.

         5.2   STOCK DIVIDENDS.  If any dividend in respect of the stock
deposited with the Trustee is paid, in whole or in part, in stock of the Company
having general voting powers or convertible into stock having general voting
powers, the Trustee shall receive such stock on behalf of the holder of the
voting trust certificate pertaining thereto and shall likewise hold, subject to
the terms of this agreement, the certificates for stock which are received by
him on account of such dividend on behalf of such holder, and the holder of each
voting trust certificate representing stock on which such stock dividend has
been paid shall be entitled to receive a voting trust certificate issued under
this agreement for the number of shares and class of stock received as such
dividend with respect to the shares represented by such voting trust
certificate.

         5.3   PERSONS ENTITLED TO DIVIDENDS.  Holders entitled to receive the
dividends discussed above shall be those registered as such on the transfer
books of the Trustee at the close of business on the day fixed by the Company
for the taking of a record to determine those holders of its stock entitled to
receive such dividends.

         5.4   DIVIDENDS IN STOCK OF OTHER CORPORATIONS.  If any shares of
voting capital stock or convertible into stock having general voting powers of
any corporation other than the Company are distributed, as a dividend or in
partial or complete liquidation, upon any shares of capital stock of the Company
deposited hereunder, then such shares shall be deposited hereunder, registered
and held in the name of the Trustee on behalf of the Stockholder.  The term
"Company"


                                         -5-

<PAGE>

as used herein shall include, in addition to the Company, the issuer of such
other capital stock, and the holders of voting trust certificates shall be
entitled to receive new voting trust certificates representing such shares, in
substantially the form of Exhibit A attached hereto but with such changes,
additions and deletions as the Trustee may, in his discretion, deem necessary or
advisable in order to reflect the different issuer of such capital stock.  In
the event of the receipt and deposit of any such shares, the Trustee shall
request the issuer to enter into this agreement as the "Company" hereunder.  If
the issuer refuses, declines or is unable to enter into this agreement, the
validity hereof shall not be affected and this agreement shall continue in full
force and effect with respect to the shares of capital stock of such issuer,
unless otherwise provided by law, but the obligations and liabilities of such
issuer as the "Company" hereunder shall be of no force or effect except for
those obligations and liabilities as it may be required to undertake by law.  In
the event there is more than one class of security held hereunder, then any
provision of this agreement which requires the vote, consent or approval of a
percentage of the voting trust certificate holders shall require the same
percentage of voting trust certificate holders representing each class of
securities deposited hereunder.

         5.5   DIVIDENDS OTHER THAN CASH AND CAPITAL STOCK.  If any dividend in
respect of the stock deposited with the Trustee is paid other than in cash, in
capital stock having general voting powers or convertible into stock having
general voting powers, then the Trustee shall distribute the same among the
holders of the voting trust certificates registered as such at the close of the
business on the day fixed by the Company for taking a record to determine the
holders of its stock entitled to receive such distribution. Such distribution
shall be made to such holders of voting trust certificates ratably, in
accordance with the number of shares represented by their respective voting
trust certificates.


                                         -6-

<PAGE>

         5.6   CLOSING TRANSFER BOOKS.  The transfer books of the Trustee may
be closed temporarily by the Trustee for a period not exceeding 20 days
preceding the date fixed for the payment or distribution of dividends or the
distribution of assets or rights, or at any other time in the discretion of the
Trustee.  In lieu of providing for the closing of the books against the transfer
of voting trust certificates, the Trustee may fix a date not exceeding 20 days
preceding any date fixed by the Company for the payment or distribution of
dividends, or for the distribution of assets or rights, as a record date for the
determination of the holders of voting trust certificates entitled to receive
such payment or distribution, and the holders of voting trust certificates of
record at the close of business on such date shall exclusively be entitled to
participate in such payments or distribution.

         5.7   DIVIDENDS MAY BE PAID DIRECTLY TO HOLDERS OF VOTING TRUST
CERTIFICATES.  In lieu of receiving cash dividends upon the capital stock of the
Company and paying the same to the holders of voting trust certificates pursuant
to the provisions of this agreement, the Trustee shall instruct the Company in
writing to pay such dividends to the holders of the voting trust certificates.
Upon receipt of such written instructions, the Company shall pay such dividends
directly to the holders of the voting trust certificates.  Upon such
instructions being given by the Trustee to the Company, all liability of the
Trustee with respect to such dividends shall cease.

    6.   SUBSCRIPTION RIGHTS.

         In case any stock or other securities of the Company are offered for
subscription to the holders of capital stock of the Company deposited hereunder,
the Trustee, promptly upon receipt of notice of such offer, shall mail a copy
thereof to each of the holders of the voting trust certificates.  Upon receipt
by the Trustee at least five days prior to the last day fixed by the Company for
subscription and payment, of a request from any such registered holder of voting
trust certificates to


                                         -7-

<PAGE>

subscribe in his or her behalf, accompanied with the sum of money required to
pay for such stock or securities (not in excess of the amount subject to
subscription in respect of the shares represented by the voting trust
certificate held by such certificate holder), the Trustee shall make such
subscription and payment, and upon receiving from the Company the certificates
for shares or securities so subscribed for, shall issue to such holder a voting
trust certificate in respect thereof if the same be stock having general voting
powers or convertible into stock having general voting powers, but if the same
be securities other than stock having general voting powers or convertible into
stock having general voting powers, the Trustee shall mail or deliver such
securities to the certificate holder in whose behalf the subscription was made,
or may instruct the Company to make delivery directly to the certificate holder
entitled thereto.

    7.   DISSOLUTION OF COMPANY.

         In the event of the dissolution or total or partial liquidation of the
Company, whether voluntary or involuntary, the Trustee shall receive the moneys,
securities, rights, or property to which the holders of the capital stock of the
Company deposited hereunder are entitled and shall, subject to the provisions of
paragraph 2.1, distribute the same among the registered holders of voting trust
certificates in proportion to their interests, as shown by the books of the
Trustee.

    8.   REORGANIZATION OF COMPANY.

         In case the Company is merged into or consolidated with another
corporation, or all or substantially all of the assets of the Company are
transferred to another corporation, then in connection with such transfer the
term "Company" for all purposes of this agreement shall be taken to include such
successor corporation, and the Trustee shall receive and hold under this
agreement any stock of such successor corporation received on account of the
ownership, as Trustee hereunder,


                                         -8-

<PAGE>

of the stock held hereunder prior to such merger, consolidation, and transfer.
Voting trust certificates issued and outstanding under this agreement at the
time of such merger, consolidation, or transfer may remain outstanding, or the
Trustee may, in his discretion, substitute for such voting trust certificates
new voting trust certificates in appropriate form, and the terms "stock" and
"capital stock" as used herein shall be taken to include any stock which may be
received by the Trustee in lieu of all or any part of the capital stock of the
Company.

    9.   THE TRUSTEE.

         9.1   POWER TO VOTE.  Until the actual delivery to the holders of
voting trust certificates issued hereunder of stock certificates in exchange
therefor, and until the surrender of the voting trust certificates for
cancellation, the Trustee shall have the right to exercise, in person or by
nominees or proxies, all stockholder rights and powers in respect of all stock
deposited hereunder, including the right to vote thereon and to take part in or
consent to any corporate or stockholder action of any kind whatsoever, subject
to the limitations set forth below in this Section 9.3.  The right to vote shall
include the right to vote for the election of directors, and in favor of or
against any resolution or proposed action of any character whatsoever, which may
be presented at any meeting or require the consent of Stockholder of the
Company.

         9.2   DUTY OF TRUSTEE.  In voting the stock held hereunder either in
person or by nominee or proxy, the Trustee shall exercise his best judgment to
select suitable directors of the Company, and in voting upon any matters that
may come before any stockholders' meeting or be acted upon by the unanimous
consent of the stockholders, but shall not be personally responsible with
respect to any action taken pursuant to his vote so cast in any matter or act
committed or omitted to


                                         -9-

<PAGE>

be done under this agreement, provided such commission or omission does not 
amount to willful misconduct or gross negligence on his part.  Stockholder 
acknowledges that Trustee is controlling stockholder, president and a 
director of the Company. Stockholder agrees that Trustee shall be permitted 
to vote the stock, subject to Section 9.1, as he deems appropriate even 
though Trustee is an interested director, officer or stockholder.

         9.3   RESIGNATION, DEATH AND SUCCESSOR TRUSTEES.

         a.    RESIGNATION.  Daniel L. Simon shall be the original Trustee
hereunder ("Original Trustee").  The Original Trustee and any successor Trustee
may at any time resign by mailing to the registered holders of voting trust
certificates a written resignation, to take effect ten days thereafter or upon
the prior acceptance thereof.

         b.    SUCCESSOR TRUSTEES.  Upon the death, resignation, failure,
refusal or inability to act of the Original Trustee, then a Trustee or Trustees
to serve hereunder shall be such as may have been designated by Daniel L. Simon,
or as designated by his legal representative, unless he is deceased or mentally
incompetent to do so, in which event the successor or successors shall be
designated by the registered holders of voting trust certificates issued and
outstanding representing a majority of the number of shares of stock outstanding
in the name of the Trustee and shall be approved by the Board of Directors of
the Company.

         9.4   POWERS OF SUCCESSOR TRUSTEES.  Subject to the provisions of
paragraph 9.4, the rights, powers, and privileges of the Trustee named hereunder
shall be possessed by the successor Trustees, with the same effect as though
such successors had originally been parties to this agreement.  The word
"Trustee," as used in this agreement, means the Original Trustee or any


                                         -10-

<PAGE>

successor Trustee or Trustees acting hereunder, and shall include both the
single and the plural number.

    10.  TERM.

         10.1  IRREVOCABLE TRUST.  This agreement and the trust created hereby
is irrevocable, except as otherwise expressly provided herein.  The holders of
voting trust certificates issued hereunder shall have no power or right to
terminate this agreement, or the trust created hereby, notwithstanding a
unanimous desire to do so.  The holders acknowledge that the agreement of the
Trustee hereunder to act in such capacity is in consideration of the
irrevocability of this agreement.

         10.2  TERMINATION BY TRUSTEE.  This agreement shall continue in effect
until ____________, 2006 (subject to extension as hereinafter set forth), but
shall terminate at any time upon the execution and acknowledgment (as deeds for
conveyance of real estate are required to be acknowledged under the laws of
Delaware then in effect) by the Trustee hereunder of an instrument of
termination, duly filed in the principal office of the Company.

         10.3  OPTIONAL TERMINATION BY VOTING TRUST CERTIFICATE HOLDERS.  This
agreement, and the trust created hereby, may be terminated, at the option of the
holders of a majority of the voting trust certificates issued and outstanding,
by written notice to the Trustee at any time on or after the Company becomes a
publicly-held company.  For purposes of this paragraph 10.3, the Company shall
be considered a publicly-held company at any time when its Common Stock is
subject to any reporting requirements (by statute, rule, or undertaking) of the
Securities Exchange Act of 1934, or any comparable statutes then in effect.

         10.4  EXTENSION.  At any time within two years prior to ___________,
2006, or at any time within two years prior to the time of expiration hereof as
extended, one or more holders of


                                         -11-

<PAGE>

voting trust certificates hereunder may, by agreement in writing and with the 
written consent of the Trustee, extend the duration of this agreement for an 
additional period not exceeding ten years.  In the event of such extension, 
the Trustee shall, prior to the time of expiration of the original term, or 
as extended, as the case may be, file in the then principal office of the 
Company, a copy of such extension agreement, and of the consent thereto, and 
thereupon the duration of this voting trust agreement shall be extended for 
the period fixed by such extension agreement; provided, however, that no such 
extension agreement shall affect rights or obligations of persons not parties 
thereto.

    11.  COMPENSATION AND REIMBURSEMENT OF TRUSTEE.  The Trustee shall not be
entitled to compensation for his services in administering and distributing the
trust property, but he shall be entitled to, and the Stockholder agrees to pay
the Trustee, reimbursement for his reasonable expenses.  The Trustee shall have
the right to incur and pay such reasonable expenses as he may deem necessary and
proper for carrying this agreement into effect.  Any such expenses incurred by
and due to the Trustee may be deducted from the dividends or other moneys or
property received by the Trustee on the stock deposited hereunder.  Nothing
herein contained shall disqualify the Trustee or successor Trustees, or
incapacitate them from serving the Company or any of its subsidiaries, as
officers or directors, or in any other capacities, and in any such capacities
receiving compensation.

    12.  INDEMNIFICATION.  The Stockholder agrees to save harmless and
indemnify the Trustee against and from any claim, demand, liability, loss, cost
or expense, including reasonable attorneys' fees, sustained or incurred by the
Trustee as a result of or arising from services performed or actions taken
pursuant to this Voting Trust Agreement or arising in the course of the business
activities of the Company, provided such claim, demand, liability, loss, cost or
expense does not arise as a result of the willful misconduct or gross negligence
of the Trustee.



                                         -12-

<PAGE>

    13.  NOTICE.

         13.1  METHOD OF GIVING NOTICE.  Unless otherwise in this agreement
specifically provided, any notice to or communication with the holders of the
voting trust certificates hereunder shall be in writing and shall be deemed to
have been given when delivered by personal delivery, by telegraph or telex, or
by Federal Express or similar courier services or when deposited in the United
States mail, registered or certified, return receipt requested, with postage
prepaid, addressed to such holders at their respective addresses appearing on
the transfer books of the Trustee.  The addresses of the holders of voting trust
certificates, as shown on the transfer books of the Trustee, shall in all cases
be deemed to be the addresses of voting trust certificate holders for all
purposes under this agreement, without regard to what other or different
addresses the Trustee may have for any voting trust certificate holder on any
other books or records of the Trustee.  Every notice so given shall be
effective, whether or not received, and the date of such delivery or mailing
shall be the date such notice is deemed given for all purposes.

         13.2  NOTICE TO COMPANY.  Any notice to the Company hereunder shall be
in writing and shall be deemed to have been given when delivered in person to an
officer of the Company or when deposited in the United States mail, registered
or certified, return receipt requested, with postage prepaid, addressed as
follows:  Universal Outdoor Holdings, Inc., 321 North Clark Street, Suite 1010,
Chicago, IL 60610, or to such other address as the Company may designate by
notice in writing to the Trustee.

         13.3  NOTICE TO TRUSTEE.  Any notice to the Trustee hereunder shall be
in writing and shall be deemed to have been given when sent in any manner
permitted under Section 13.1 above,


                                         -13-

<PAGE>

addressed to the Trustee at the Company's principal office, or at such other 
addresses as may from time to time be furnished in writing to the Company by 
the Trustee.

         13.4  DISTRIBUTIONS.  All distributions of cash, securities, or other
property hereunder by the Trustee to the holders of voting trust certificates
may be made, in the discretion of the Trustee, as the Trustee may deem
advisable, in the same manner herein provided for the giving of notices to the
holders of voting trust certificates.

    14.  COUNTERPARTS.  This Voting Trust Agreement may be executed in any
number of counterparts, each of which so executed will be deemed to be an
original, but all of which together will constitute one and the same agreement.


                                         -14-

<PAGE>

    IN WITNESS WHEREOF, the Company and the Trustee have signed and sealed this
agreement, and the Stockholder has signed and sealed this agreement and has
stated the number of shares of capital stock of the Company deposited by him.

                                  UNIVERSAL OUTDOOR HOLDINGS, INC.,
Attest:                           a Delaware corporation

                                  By:
- -------------------------            -----------------------------------------


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee

NUMBER OF SHARES                     STOCKHOLDER:



                                     -----------------------------------------
                                     Paul G. Simon


                                         -15-

<PAGE>

NO. 1                                                              ______ Shares


                    Voting Trust Certificate for Capital Stock of
                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                A Delaware Corporation

    This certifies that Paul G. Simon or registered permitted assigns as
provided in the Voting Trust Agreement dated _________, 1996 which is on file
with the Company (as defined below) is entitled to all the benefits arising from
the deposit with the Trustee under the Voting Trust Agreement hereinafter
mentioned, of certificates for ___________ (______) shares of the capital stock
of UNIVERSAL OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called
the Company, as provided in such Trust Agreement and subject to the terms
thereof.  The registered holder hereof, or assigns, is entitled to receive
payment equal to the amount of cash dividends, if any, declared and distributed
upon the number of shares of capital stock of the Company in respect of which
this certificate is issued.  Dividends received by the Trustee in common or
other stock of the Company and of other corporations having general voting
powers or convertible into stock having general voting powers shall be payable
in voting trust certificates, in form similar hereto.  Until the Trustee shall
have delivered the Stock held under such Trust Agreement to the holders of the
trust certificates, or to the Company, as specified in such Trust Agreement, the
Trustee shall possess and shall be entitled to exercise substantially all rights
and powers of an absolute owner of such stock, including the right to vote
thereon, and to execute consents in respect thereof, it being expressly
stimulated that no voting right passes to the owner hereof, or his or her
assigns, under this certificate or any agreement, except as specifically
provided in such Trust Agreement.

    This certificate is issued, received, and held under, and the rights of the
owner hereof are subject to, the terms of a Voting Trust Agreement dated
__________, 1996, among the Company

<PAGE>

and Daniel L. Simon, as Trustee, and his successors in trust, and Paul G. Simon
(copies of which Voting Trust Agreement, and of every agreement amending or
supplementing the same, are on file in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under such agreement, daily during business hours), to
all the provisions of which Voting Trust Agreement the holder of this
certificate, by acceptance hereof assents, and by which he or she is bound with
like effect as if such Voting Trust Agreement had been signed by him or her in
person.

    In the event of the dissolution or total or partial liquidation of the
Company, the moneys, securities, or property (except for any capital stock
having general voting powers or convertible into stock having general voting
powers) received by the Trustee in respect of the stock deposited under such
Trust Agreement shall be distributed among the registered holders of trust
certificates in proportion to their interests as shown by the books of the
Trustee.

    In the event that any dividends or distribution other than in cash or stock
having general voting powers or convertible into stock having general voting
powers is received by the Trustee, the Trustee shall distribute the same to the
registered holders of voting trust certificates, pursuant to the provisions of
paragraph 5.5 of the Trust Agreement.  Such distribution shall be made to the
certificate holders ratably in accordance with the number of shares represented
by their respective voting trust certificates.

    Stock certificates for the number of shares of capital stock then
represented by this certificate, or the net proceeds in cash or property of such
shares, shall be due and deliverable hereunder upon the termination of such
Trust Agreement as provided therein.


                                         -2-

<PAGE>

    The Voting Trust Agreement shall continue in full force and effect until
______________,  2006 (subject to extension as hereinafter set forth), unless
terminated prior thereto, as provided in the agreement.  The agreement may be
extended for successive ten-year periods, as provided therein.

    This certificate is transferable on the books of the Trustee at the
principal offices of the Company by the holder hereof, either in person or by
attorney duly authorized, in accordance with the provisions of the Trust
Agreement (and subject to the conditions, limitations and restrictions therein
set forth) and on surrender of this certificate properly endorsed.  Title to
this certificate when duly endorsed shall be transferred, to the extent
permitted by law and the provisions of the Trust Agreement, be transferable with
the same effect as in the case of a negotiable instrument.  Subject to the
foregoing, each holder hereof agrees that delivery of this certificate, duly
endorsed by any holder hereof, shall vest title hereto and all rights hereunder
in the transferee but the Trustee may treat the registered holder hereof, or
when presented duly endorsed in blank the bearer hereof, as the absolute owner
hereof, and of all rights and interests represented hereby, for all purposes
whatsoever, and the Trustee shall not be bound or affected by any notice to the
contrary, or by any notice of any trust, whether express or implied, or
constructive, or of any charge or equity respecting the title or ownership of
this certificate, or the shares of stock represented hereby.  No delivery of
stock certificates hereunder, or the proceeds thereof, shall be made without
surrender of this certificate properly endorsed.

    This certificate shall not be valid for any purpose until duly signed by
the Trustee.

    The word "Trustee" as used in this certificate means the Original Trustee
or any successor Trustee or Trustees at any time acting under such Voting Trust
Agreement.


                                         -3-

<PAGE>

    IN WITNESS WHEREOF, the Trustee has signed this certificate on
______________, 1995.


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee


                                         -4-

<PAGE>

                                 FORM OF ASSIGNMENT:


    For value received,                      hereby assigns the within
                        --------------------
certificate, and all rights and interests represented thereby, to
                                                                 ---------
                              and appoints
- ------------------------------             -------------------------------
attorney to transfer this certificate on the books of the Trustee mentioned
therein, with full power of substitution.

Dated:
      -----------------------
                                                                          (SEAL)

                                                    --------------------


In presence of:

- ------------------------------

- ------------------------------

NOTE:    This signature of this assignment must correspond with the name as
written upon the face of this certificate in every particular, without
alteration, enlargement, or any change whatever.  All endorsements, in the
discretion of the Trustee, shall be guaranteed by a bank or trust company
satisfactory to the Trustee.


<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                VOTING TRUST AGREEMENT


    THIS VOTING TRUST AGREEMENT is made ___________, 1996, among UNIVERSAL
OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called the
"Company", LAWRENCE SIMON, who has executed this agreement as a stockholder of
the Company, hereinafter called the "Stockholder", and DANIEL L. SIMON, and his
successors in trust, hereinafter called the "Trustee";

                                     WITNESSETH:

    WHEREAS, the parties hereto deem it necessary and advisable, and for their
best interests, in order to secure their investment and to effect continuity and
stability of policy and management of the Company, that the Stockholder deposit
his shares of the common capital stock of the Company with the Trustee; and

    WHEREAS, the Stockholder has agreed upon the person to be designated as the
Trustee, and upon the form of this agreement; and

    WHEREAS, the Trustee has consented to act under this agreement for the
purposes herein provided in consideration of the irrevocable deposit of the
shares hereunder;

    NOW, THEREFORE, in consideration of the premises and mutual agreements
herein set forth, the parties hereto agree as follows:

    1.   AGREEMENT.

         Copies of this agreement, and of every agreement supplemental hereto
or amendatory hereof, shall be filed in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under this agreement, daily during

<PAGE>

business hours.  All voting trust certificates issued hereunder shall be issued,
received, and held subject to all the terms of this agreement.

    2.   TRANSFER OF STOCK TO TRUSTEE.

         2.1   DEPOSIT OF CAPITAL STOCK.  The Stockholder shall deposit with
the Trustee certificates for all capital stock of the Company as set forth after
his signature to this agreement or in the future owned by the Stockholder.  Only
stock of the Company having general voting powers or convertible into stock
having general voting powers, as provided in the Certificate of Incorporation,
shall be deposited hereunder.  In addition to the stock of the Company deposited
hereunder, the Stockholder shall also deposit any shares of voting capital stock
of the Company paid as a stock dividend or stock split on any shares deposited
hereunder, and any shares of voting capital stock of any other corporation paid
as a dividend or distribution, including a distribution in complete or partial
liquidation, on shares of stock of the Company deposited hereunder.  All such
stock certificates shall be made out in the name of the Trustee, or so endorsed,
or accompanied by such instruments of transfer as to enable the Trustee to cause
such certificates to be transferred into the name of the Trustee.  On receipt by
the Trustee of the certificates for any such shares of capital stock and the
transfer of the same into the name of the Trustee, the Trustee shall hold the
same subject to the terms of this agreement, and shall thereupon issue and
deliver to the Stockholder voting trust certificates for the capital stock
respectively deposited by them.

         2.2   ISSUE OF STOCK CERTIFICATES TO TRUSTEE.  All certificates for
capital stock of the Company transferred and delivered to the Trustee pursuant
to this agreement shall be surrendered by the Trustee to the Company and
canceled, and new certificates therefor shall be issued to and held


                                         -2-

<PAGE>

by the Trustee in the name of "Daniel L. Simon as Voting Trustee under Voting
Trust Agreement dated __________, 1996."

    3.   VOTING TRUST CERTIFICATES.

         3.1   FORM.  The voting trust certificates to be issued and delivered
by the Trustee in respect of the capital stock of the Company deposited
hereunder shall be in substantially the form of Exhibit A attached hereto and
made a part hereof.

         3.2   TRANSFER OF CERTIFICATES.  The voting trust certificates shall
be transferable at the principal office of the Company, on the books of the
Trustee, by the registered owner thereof, either in person or by attorney
thereto duly authorized, upon surrender thereof; and the Trustee may treat the
registered holder as owner thereof for all purposes whatsoever, but he shall not
be required to deliver stock certificates hereunder without the surrender of
such voting trust certificates.

         3.3   LOST, STOLEN OR DESTROYED CERTIFICATES.  If a voting trust
certificate is lost, stolen, mutilated, or destroyed, the Trustee, in his
discretion, may issue a duplicate of such certificate upon receipt of: (a)
evidence of such fact satisfactory to him; (b) indemnity satisfactory to him;
(c) the existing certificate, if mutilated; and (d) his reasonable fees and
expenses in connection with the issuance of a new trust certificate.  The
Trustee shall not be required to recognize any transfer of a voting trust
certificate not made in accordance with the provisions hereof, unless the person
claiming such ownership shall have produced indicia of title satisfactory to the
Trustee, and shall in addition have deposited with the Trustee indemnity
satisfactory to him.

    4.   TERMINATION PROCEDURE.

         4.1   NOTICE.  Upon the termination of this agreement at any time, as
herein provided, the Trustee, at such time as he may choose during the period
commencing ten (10) days


                                         -3-

<PAGE>

before and ending ten (10) days after such termination, shall mail written
notice of such termination to the registered owners of the voting trust
certificates, at the addresses appearing on the transfer books of the Trustee.
From the date specified in any such notice (which date shall be fixed by the
Trustee), the voting trust certificates shall cease to have any effect, and the
holders of such voting trust certificates shall have no further rights under
this agreement other than to receive certificates for shares of stock of the
Company or other property distributable under the terms hereof and upon the
surrender of such voting trust certificates.

         4.2   DELIVERY OF STOCK CERTIFICATES.  Within ten (10) days after the
termination of this agreement, the Trustee shall deliver, to the registered
holders of all voting trust certificates, certificates for the number of shares
of the capital stock of the Company represented thereby upon the surrender to
the Trustee of the voting trust certificates, such delivery to be made in each
case at the office of the Company.

         4.3   DEPOSIT WITH COMPANY.  At any time subsequent to ten (10) days
after the termination of this agreement, the Trustee may deposit with the
Company stock certificates representing the number of shares of capital stock
represented by the voting trust certificates then outstanding, with authority in
writing to the Company to deliver such stock certificates in exchange for voting
trust certificates representing a like number of shares of the capital stock of
the Company; and upon such deposit all further liability of the Trustee for the
delivery of such stock certificates and the delivery or payment of dividends
upon surrender of the voting trust certificates shall cease, and the Trustee
shall not be required to take any further action hereunder.

    5.   DIVIDENDS.


                                         -4-

<PAGE>

         5.1   CASH DIVIDENDS.  Prior to the termination of this agreement, the
holder of each voting trust certificate shall be entitled to receive payments
equal to the cash dividends, if any, received by the Trustee upon a like number
and class of shares of capital stock of the Company as is called for by such
voting trust certificate.

         5.2   STOCK DIVIDENDS.  If any dividend in respect of the stock
deposited with the Trustee is paid, in whole or in part, in stock of the Company
having general voting powers or convertible into stock having general voting
powers, the Trustee shall receive such stock on behalf of the holder of the
voting trust certificate pertaining thereto and shall likewise hold, subject to
the terms of this agreement, the certificates for stock which are received by
him on account of such dividend on behalf of such holder, and the holder of each
voting trust certificate representing stock on which such stock dividend has
been paid shall be entitled to receive a voting trust certificate issued under
this agreement for the number of shares and class of stock received as such
dividend with respect to the shares represented by such voting trust
certificate.

         5.3   PERSONS ENTITLED TO DIVIDENDS.  Holders entitled to receive the
dividends discussed above shall be those registered as such on the transfer
books of the Trustee at the close of business on the day fixed by the Company
for the taking of a record to determine those holders of its stock entitled to
receive such dividends.

         5.4   DIVIDENDS IN STOCK OF OTHER CORPORATIONS.  If any shares of
voting capital stock or convertible into stock having general voting powers of
any corporation other than the Company are distributed, as a dividend or in
partial or complete liquidation, upon any shares of capital stock of the Company
deposited hereunder, then such shares shall be deposited hereunder, registered
and held in the name of the Trustee on behalf of the Stockholder.  The term
"Company"


                                         -5-

<PAGE>

as used herein shall include, in addition to the Company, the issuer of such
other capital stock, and the holders of voting trust certificates shall be
entitled to receive new voting trust certificates representing such shares, in
substantially the form of Exhibit A attached hereto but with such changes,
additions and deletions as the Trustee may, in his discretion, deem necessary or
advisable in order to reflect the different issuer of such capital stock.  In
the event of the receipt and deposit of any such shares, the Trustee shall
request the issuer to enter into this agreement as the "Company" hereunder.  If
the issuer refuses, declines or is unable to enter into this agreement, the
validity hereof shall not be affected and this agreement shall continue in full
force and effect with respect to the shares of capital stock of such issuer,
unless otherwise provided by law, but the obligations and liabilities of such
issuer as the "Company" hereunder shall be of no force or effect except for
those obligations and liabilities as it may be required to undertake by law.  In
the event there is more than one class of security held hereunder, then any
provision of this agreement which requires the vote, consent or approval of a
percentage of the voting trust certificate holders shall require the same
percentage of voting trust certificate holders representing each class of
securities deposited hereunder.

         5.5   DIVIDENDS OTHER THAN CASH AND CAPITAL STOCK.  If any dividend in
respect of the stock deposited with the Trustee is paid other than in cash, in
capital stock having general voting powers or convertible into stock having
general voting powers, then the Trustee shall distribute the same among the
holders of the voting trust certificates registered as such at the close of the
business on the day fixed by the Company for taking a record to determine the
holders of its stock entitled to receive such distribution. Such distribution
shall be made to such holders of voting trust certificates ratably, in
accordance with the number of shares represented by their respective voting
trust certificates.


                                         -6-

<PAGE>

         5.6   CLOSING TRANSFER BOOKS.  The transfer books of the Trustee may
be closed temporarily by the Trustee for a period not exceeding 20 days
preceding the date fixed for the payment or distribution of dividends or the
distribution of assets or rights, or at any other time in the discretion of the
Trustee.  In lieu of providing for the closing of the books against the transfer
of voting trust certificates, the Trustee may fix a date not exceeding 20 days
preceding any date fixed by the Company for the payment or distribution of
dividends, or for the distribution of assets or rights, as a record date for the
determination of the holders of voting trust certificates entitled to receive
such payment or distribution, and the holders of voting trust certificates of
record at the close of business on such date shall exclusively be entitled to
participate in such payments or distribution.

         5.7   DIVIDENDS MAY BE PAID DIRECTLY TO HOLDERS OF VOTING TRUST
CERTIFICATES.  In lieu of receiving cash dividends upon the capital stock of the
Company and paying the same to the holders of voting trust certificates pursuant
to the provisions of this agreement, the Trustee shall instruct the Company in
writing to pay such dividends to the holders of the voting trust certificates.
Upon receipt of such written instructions, the Company shall pay such dividends
directly to the holders of the voting trust certificates.  Upon such
instructions being given by the Trustee to the Company, all liability of the
Trustee with respect to such dividends shall cease.

    6.   SUBSCRIPTION RIGHTS.

         In case any stock or other securities of the Company are offered for
subscription to the holders of capital stock of the Company deposited hereunder,
the Trustee, promptly upon receipt of notice of such offer, shall mail a copy
thereof to each of the holders of the voting trust certificates.  Upon receipt
by the Trustee at least five days prior to the last day fixed by the Company for
subscription and payment, of a request from any such registered holder of voting
trust certificates to


                                         -7-

<PAGE>

subscribe in his or her behalf, accompanied with the sum of money required to
pay for such stock or securities (not in excess of the amount subject to
subscription in respect of the shares represented by the voting trust
certificate held by such certificate holder), the Trustee shall make such
subscription and payment, and upon receiving from the Company the certificates
for shares or securities so subscribed for, shall issue to such holder a voting
trust certificate in respect thereof if the same be stock having general voting
powers or convertible into stock having general voting powers, but if the same
be securities other than stock having general voting powers or convertible into
stock having general voting powers, the Trustee shall mail or deliver such
securities to the certificate holder in whose behalf the subscription was made,
or may instruct the Company to make delivery directly to the certificate holder
entitled thereto.

    7.   DISSOLUTION OF COMPANY.

         In the event of the dissolution or total or partial liquidation of the
Company, whether voluntary or involuntary, the Trustee shall receive the moneys,
securities, rights, or property to which the holders of the capital stock of the
Company deposited hereunder are entitled and shall, subject to the provisions of
paragraph 2.1, distribute the same among the registered holders of voting trust
certificates in proportion to their interests, as shown by the books of the
Trustee.

    8.   REORGANIZATION OF COMPANY.

         In case the Company is merged into or consolidated with another
corporation, or all or substantially all of the assets of the Company are
transferred to another corporation, then in connection with such transfer the
term "Company" for all purposes of this agreement shall be taken to include such
successor corporation, and the Trustee shall receive and hold under this
agreement any stock of such successor corporation received on account of the
ownership, as Trustee hereunder,


                                         -8-

<PAGE>

of the stock held hereunder prior to such merger, consolidation, and transfer.
Voting trust certificates issued and outstanding under this agreement at the
time of such merger, consolidation, or transfer may remain outstanding, or the
Trustee may, in his discretion, substitute for such voting trust certificates
new voting trust certificates in appropriate form, and the terms "stock" and
"capital stock" as used herein shall be taken to include any stock which may be
received by the Trustee in lieu of all or any part of the capital stock of the
Company.

    9.   THE TRUSTEE.

         9.1   POWER TO VOTE.  Until the actual delivery to the holders of
voting trust certificates issued hereunder of stock certificates in exchange
therefor, and until the surrender of the voting trust certificates for
cancellation, the Trustee shall have the right to exercise, in person or by
nominees or proxies, all stockholder rights and powers in respect of all stock
deposited hereunder, including the right to vote thereon and to take part in or
consent to any corporate or stockholder action of any kind whatsoever, subject
to the limitations set forth below in this Section 9.3.  The right to vote shall
include the right to vote for the election of directors, and in favor of or
against any resolution or proposed action of any character whatsoever, which may
be presented at any meeting or require the consent of Stockholder of the
Company.

         9.2   DUTY OF TRUSTEE.  In voting the stock held hereunder either in
person or by nominee or proxy, the Trustee shall exercise his best judgment to
select suitable directors of the Company, and in voting upon any matters that
may come before any stockholders' meeting or be acted upon by the unanimous
consent of the stockholders, but shall not be personally responsible with
respect to any action taken pursuant to his vote so cast in any matter or act
committed or omitted to be done under this agreement, provided such commission
or omission does not amount to willful


                                         -9-

<PAGE>

misconduct or gross negligence on his part.  Stockholder acknowledges that
Trustee is controlling stockholder, president and a director of the Company.
Stockholder agrees that Trustee shall be permitted to vote the stock, subject to
Section 9.1, as he deems appropriate even though Trustee is an interested
director, officer or stockholder.

         9.3   RESIGNATION, DEATH AND SUCCESSOR TRUSTEES.

         a.    RESIGNATION.  Daniel L. Simon shall be the original Trustee
hereunder ("Original Trustee").  The Original Trustee and any successor Trustee
may at any time resign by mailing to the registered holders of voting trust
certificates a written resignation, to take effect ten days thereafter or upon
the prior acceptance thereof.

         b.    SUCCESSOR TRUSTEES.  Upon the death, resignation, failure,
refusal or inability to act of the Original Trustee, then a Trustee or Trustees
to serve hereunder shall be such as may have been designated by Daniel L. Simon,
or as designated by his legal representative, unless he is deceased or mentally
incompetent to do so, in which event the successor or successors shall be
designated by the registered holders of voting trust certificates issued and
outstanding representing a majority of the number of shares of stock outstanding
in the name of the Trustee and shall be approved by the Board of Directors of
the Company.

         9.4   POWERS OF SUCCESSOR TRUSTEES.  Subject to the provisions of
paragraph 9.4, the rights, powers, and privileges of the Trustee named hereunder
shall be possessed by the successor Trustees, with the same effect as though
such successors had originally been parties to this agreement.  The word
"Trustee," as used in this agreement, means the Original Trustee or any
successor Trustee or Trustees acting hereunder, and shall include both the
single and the plural number.


                                         -10-

<PAGE>

    10.  TERM.

         10.1  IRREVOCABLE TRUST.  This agreement and the trust created hereby
is irrevocable, except as otherwise expressly provided herein.  The holders of
voting trust certificates issued hereunder shall have no power or right to
terminate this agreement, or the trust created hereby, notwithstanding a
unanimous desire to do so.  The holders acknowledge that the agreement of the
Trustee hereunder to act in such capacity is in consideration of the
irrevocability of this agreement.

         10.2  TERMINATION BY TRUSTEE.  This agreement shall continue in effect
until ____________, 2006 (subject to extension as hereinafter set forth), but
shall terminate at any time upon the execution and acknowledgment (as deeds for
conveyance of real estate are required to be acknowledged under the laws of
Delaware then in effect) by the Trustee hereunder of an instrument of
termination, duly filed in the principal office of the Company.

         10.3  OPTIONAL TERMINATION BY VOTING TRUST CERTIFICATE HOLDERS.  This
agreement, and the trust created hereby, may be terminated, at the option of the
holders of a majority of the voting trust certificates issued and outstanding,
by written notice to the Trustee at any time on or after the Company becomes a
publicly-held company.  For purposes of this paragraph 10.3, the Company shall
be considered a publicly-held company at any time when its Common Stock is
subject to any reporting requirements (by statute, rule, or undertaking) of the
Securities Exchange Act of 1934, or any comparable statutes then in effect.

         10.4  EXTENSION.  At any time within two years prior to ___________,
2006, or at any time within two years prior to the time of expiration hereof as
extended, one or more holders of voting trust certificates hereunder may, by
agreement in writing and with the written consent of the Trustee, extend the
duration of this agreement for an additional period not exceeding ten years.  In


                                         -11-

<PAGE>

the event of such extension, the Trustee shall, prior to the time of expiration
of the original term, or as extended, as the case may be, file in the then
principal office of the Company, a copy of such extension agreement, and of the
consent thereto, and thereupon the duration of this voting trust agreement shall
be extended for the period fixed by such extension agreement; provided, however,
that no such extension agreement shall affect rights or obligations of persons
not parties thereto.

    11.  COMPENSATION AND REIMBURSEMENT OF TRUSTEE.  The Trustee shall not be
entitled to compensation for his services in administering and distributing the
trust property, but he shall be entitled to, and the Stockholder agrees to pay
the Trustee, reimbursement for his reasonable expenses.  The Trustee shall have
the right to incur and pay such reasonable expenses as he may deem necessary and
proper for carrying this agreement into effect.  Any such expenses incurred by
and due to the Trustee may be deducted from the dividends or other moneys or
property received by the Trustee on the stock deposited hereunder.  Nothing
herein contained shall disqualify the Trustee or successor Trustees, or
incapacitate them from serving the Company or any of its subsidiaries, as
officers or directors, or in any other capacities, and in any such capacities
receiving compensation.

    12.  INDEMNIFICATION.  The Stockholder agrees to save harmless and
indemnify the Trustee against and from any claim, demand, liability, loss, cost
or expense, including reasonable attorneys' fees, sustained or incurred by the
Trustee as a result of or arising from services performed or actions taken
pursuant to this Voting Trust Agreement or arising in the course of the business
activities of the Company, provided such claim, demand, liability, loss, cost or
expense does not arise as a result of the willful misconduct or gross negligence
of the Trustee.

    13.  NOTICE.


                                         -12-

<PAGE>

         13.1  METHOD OF GIVING NOTICE.  Unless otherwise in this agreement
specifically provided, any notice to or communication with the holders of the
voting trust certificates hereunder shall be in writing and shall be deemed to
have been given when delivered by personal delivery, by telegraph or telex, or
by Federal Express or similar courier services or when deposited in the United
States mail, registered or certified, return receipt requested, with postage
prepaid, addressed to such holders at their respective addresses appearing on
the transfer books of the Trustee.  The addresses of the holders of voting trust
certificates, as shown on the transfer books of the Trustee, shall in all cases
be deemed to be the addresses of voting trust certificate holders for all
purposes under this agreement, without regard to what other or different
addresses the Trustee may have for any voting trust certificate holder on any
other books or records of the Trustee.  Every notice so given shall be
effective, whether or not received, and the date of such delivery or mailing
shall be the date such notice is deemed given for all purposes.

         13.2  NOTICE TO COMPANY.  Any notice to the Company hereunder shall be
in writing and shall be deemed to have been given when delivered in person to an
officer of the Company or when deposited in the United States mail, registered
or certified, return receipt requested, with postage prepaid, addressed as
follows:  Universal Outdoor Holdings, Inc., 321 North Clark Street, Suite 1010,
Chicago, IL 60610, or to such other address as the Company may designate by
notice in writing to the Trustee.

         13.3  NOTICE TO TRUSTEE.  Any notice to the Trustee hereunder shall be
in writing and shall be deemed to have been given when sent in any manner
permitted under Section 13.1 above, addressed to the Trustee at the Company's
principal office, or at such other addresses as may from time to time be
furnished in writing to the Company by the Trustee.


                                         -13-

<PAGE>

         13.4  DISTRIBUTIONS.  All distributions of cash, securities, or other
property hereunder by the Trustee to the holders of voting trust certificates
may be made, in the discretion of the Trustee, as the Trustee may deem
advisable, in the same manner herein provided for the giving of notices to the
holders of voting trust certificates.

    14.  COUNTERPARTS.  This Voting Trust Agreement may be executed in any
number of counterparts, each of which so executed will be deemed to be an
original, but all of which together will constitute one and the same agreement.


                                         -14-

<PAGE>

    IN WITNESS WHEREOF, the Company and the Trustee have signed and sealed this
agreement, and the Stockholder has signed and sealed this agreement and has
stated the number of shares of capital stock of the Company deposited by him.

                                  UNIVERSAL OUTDOOR HOLDINGS, INC.,
Attest:                           a Delaware corporation

                                  By:
- -------------------------            -----------------------------------------


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee

NUMBER OF SHARES                     STOCKHOLDER:



                                     -----------------------------------------
                                     Lawrence Simon


                                         -15-

<PAGE>

NO. 1                                                              ______ Shares


                    Voting Trust Certificate for Capital Stock of
                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                A Delaware Corporation

    This certifies that Lawrence Simon or registered permitted assigns as
provided in the Voting Trust Agreement dated _________, 1996 which is on file
with the Company (as defined below) is entitled to all the benefits arising from
the deposit with the Trustee under the Voting Trust Agreement hereinafter
mentioned, of certificates for ___________ (______) shares of the capital stock
of UNIVERSAL OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called
the Company, as provided in such Trust Agreement and subject to the terms
thereof.  The registered holder hereof, or assigns, is entitled to receive
payment equal to the amount of cash dividends, if any, declared and distributed
upon the number of shares of capital stock of the Company in respect of which
this certificate is issued.  Dividends received by the Trustee in common or
other stock of the Company and of other corporations having general voting
powers or convertible into stock having general voting powers shall be payable
in voting trust certificates, in form similar hereto.  Until the Trustee shall
have delivered the Stock held under such Trust Agreement to the holders of the
trust certificates, or to the Company, as specified in such Trust Agreement, the
Trustee shall possess and shall be entitled to exercise substantially all rights
and powers of an absolute owner of such stock, including the right to vote
thereon, and to execute consents in respect thereof, it being expressly
stimulated that no voting right passes to the owner hereof, or his or her
assigns, under this certificate or any agreement, except as specifically
provided in such Trust Agreement.

    This certificate is issued, received, and held under, and the rights of the
owner hereof are subject to, the terms of a Voting Trust Agreement dated
__________, 1996, among the Company

<PAGE>

and Daniel L. Simon, as Trustee, and his successors in trust, and Lawrence Simon
(copies of which Voting Trust Agreement, and of every agreement amending or
supplementing the same, are on file in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under such agreement, daily during business hours), to
all the provisions of which Voting Trust Agreement the holder of this
certificate, by acceptance hereof assents, and by which he or she is bound with
like effect as if such Voting Trust Agreement had been signed by him or her in
person.

    In the event of the dissolution or total or partial liquidation of the
Company, the moneys, securities, or property (except for any capital stock
having general voting powers or convertible into stock having general voting
powers) received by the Trustee in respect of the stock deposited under such
Trust Agreement shall be distributed among the registered holders of trust
certificates in proportion to their interests as shown by the books of the
Trustee.

    In the event that any dividends or distribution other than in cash or stock
having general voting powers or convertible into stock having general voting
powers is received by the Trustee, the Trustee shall distribute the same to the
registered holders of voting trust certificates, pursuant to the provisions of
paragraph 5.5 of the Trust Agreement.  Such distribution shall be made to the
certificate holders ratably in accordance with the number of shares represented
by their respective voting trust certificates.

    Stock certificates for the number of shares of capital stock then
represented by this certificate, or the net proceeds in cash or property of such
shares, shall be due and deliverable hereunder upon the termination of such
Trust Agreement as provided therein.


                                         -2-

<PAGE>

    The Voting Trust Agreement shall continue in full force and effect until
______________,  2006 (subject to extension as hereinafter set forth), unless
terminated prior thereto, as provided in the agreement.  The agreement may be
extended for successive ten-year periods, as provided therein.

    This certificate is transferable on the books of the Trustee at the
principal offices of the Company by the holder hereof, either in person or by
attorney duly authorized, in accordance with the provisions of the Trust
Agreement (and subject to the conditions, limitations and restrictions therein
set forth) and on surrender of this certificate properly endorsed.  Title to
this certificate when duly endorsed shall be transferred, to the extent
permitted by law and the provisions of the Trust Agreement, be transferable with
the same effect as in the case of a negotiable instrument.  Subject to the
foregoing, each holder hereof agrees that delivery of this certificate, duly
endorsed by any holder hereof, shall vest title hereto and all rights hereunder
in the transferee but the Trustee may treat the registered holder hereof, or
when presented duly endorsed in blank the bearer hereof, as the absolute owner
hereof, and of all rights and interests represented hereby, for all purposes
whatsoever, and the Trustee shall not be bound or affected by any notice to the
contrary, or by any notice of any trust, whether express or implied, or
constructive, or of any charge or equity respecting the title or ownership of
this certificate, or the shares of stock represented hereby.  No delivery of
stock certificates hereunder, or the proceeds thereof, shall be made without
surrender of this certificate properly endorsed.

    This certificate shall not be valid for any purpose until duly signed by
the Trustee.

    The word "Trustee" as used in this certificate means the Original Trustee
or any successor Trustee or Trustees at any time acting under such Voting Trust
Agreement.


                                         -3-

<PAGE>

    IN WITNESS WHEREOF, the Trustee has signed this certificate on
______________, 1995.


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee


                                         -4-

<PAGE>

                                 FORM OF ASSIGNMENT:


    For value received,                      hereby assigns the within
                        --------------------
certificate, and all rights and interests represented thereby, to
                                                                 ---------
                              and appoints
- ------------------------------             -------------------------------
attorney to transfer this certificate on the books of the Trustee mentioned
therein, with full power of substitution.

Dated:
      -----------------------
                                                                          (SEAL)

                                                    --------------------


In presence of:

- ------------------------------

- ------------------------------


NOTE:    This signature of this assignment must correspond with the name as
written upon the face of this certificate in every particular, without
alteration, enlargement, or any change whatever.  All endorsements, in the
discretion of the Trustee, shall be guaranteed by a bank or trust company
satisfactory to the Trustee.


<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                VOTING TRUST AGREEMENT


    THIS VOTING TRUST AGREEMENT is made ___________, 1996, among UNIVERSAL
OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called the
"Company", WILLIAM H. SMITH, who has executed this agreement as a stockholder of
the Company, hereinafter called the "Stockholder", and DANIEL L. SIMON, and his
successors in trust, hereinafter called the "Trustee";

                                     WITNESSETH:

    WHEREAS, the parties hereto deem it necessary and advisable, and for their
best interests, in order to secure their investment and to effect continuity and
stability of policy and management of the Company, that the Stockholder deposit
his shares of the common capital stock of the Company with the Trustee; and

    WHEREAS, the Stockholder has agreed upon the person to be designated as the
Trustee, and upon the form of this agreement; and

    WHEREAS, the Trustee has consented to act under this agreement for the
purposes herein provided in consideration of the irrevocable deposit of the
shares hereunder;

    NOW, THEREFORE, in consideration of the premises and mutual agreements
herein set forth, the parties hereto agree as follows:

    1.   AGREEMENT.

         Copies of this agreement, and of every agreement supplemental hereto
or amendatory hereof, shall be filed in the principal office of the Company, and
shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under this agreement, daily during

<PAGE>

business hours.  All voting trust certificates issued hereunder shall be issued,
received, and held subject to all the terms of this agreement.

    2.   TRANSFER OF STOCK TO TRUSTEE.

         2.1   DEPOSIT OF CAPITAL STOCK.  The Stockholder shall deposit with
the Trustee certificates for all capital stock of the Company as set forth after
his signature to this agreement or in the future owned by the Stockholder.  Only
stock of the Company having general voting powers or convertible into stock
having general voting powers, as provided in the Certificate of Incorporation,
shall be deposited hereunder.  In addition to the stock of the Company deposited
hereunder, the Stockholder shall also deposit any shares of voting capital stock
of the Company paid as a stock dividend or stock split on any shares deposited
hereunder, and any shares of voting capital stock of any other corporation paid
as a dividend or distribution, including a distribution in complete or partial
liquidation, on shares of stock of the Company deposited hereunder.  All such
stock certificates shall be made out in the name of the Trustee, or so endorsed,
or accompanied by such instruments of transfer as to enable the Trustee to cause
such certificates to be transferred into the name of the Trustee.  On receipt by
the Trustee of the certificates for any such shares of capital stock and the
transfer of the same into the name of the Trustee, the Trustee shall hold the
same subject to the terms of this agreement, and shall thereupon issue and
deliver to the Stockholder voting trust certificates for the capital stock
respectively deposited by them.

         2.2   ISSUE OF STOCK CERTIFICATES TO TRUSTEE.  All certificates for
capital stock of the Company transferred and delivered to the Trustee pursuant
to this agreement shall be surrendered by the Trustee to the Company and
canceled, and new certificates therefor shall be issued to and held


                                         -2-

<PAGE>

by the Trustee in the name of "Daniel L. Simon as Voting Trustee under Voting
Trust Agreement dated __________, 1996."

    3.   VOTING TRUST CERTIFICATES.

         3.1   FORM.  The voting trust certificates to be issued and delivered
by the Trustee in respect of the capital stock of the Company deposited
hereunder shall be in substantially the form of Exhibit A attached hereto and
made a part hereof.

         3.2   TRANSFER OF CERTIFICATES.  The voting trust certificates shall
be transferable at the principal office of the Company, on the books of the
Trustee, by the registered owner thereof, either in person or by attorney
thereto duly authorized, upon surrender thereof; and the Trustee may treat the
registered holder as owner thereof for all purposes whatsoever, but he shall not
be required to deliver stock certificates hereunder without the surrender of
such voting trust certificates.

         3.3   LOST, STOLEN OR DESTROYED CERTIFICATES.  If a voting trust
certificate is lost, stolen, mutilated, or destroyed, the Trustee, in his
discretion, may issue a duplicate of such certificate upon receipt of: (a)
evidence of such fact satisfactory to him; (b) indemnity satisfactory to him;
(c) the existing certificate, if mutilated; and (d) his reasonable fees and
expenses in connection with the issuance of a new trust certificate.  The
Trustee shall not be required to recognize any transfer of a voting trust
certificate not made in accordance with the provisions hereof, unless the person
claiming such ownership shall have produced indicia of title satisfactory to the
Trustee, and shall in addition have deposited with the Trustee indemnity
satisfactory to him.

    4.   TERMINATION PROCEDURE.

         4.1   NOTICE.  Upon the termination of this agreement at any time, as
herein provided, the Trustee, at such time as he may choose during the period
commencing ten (10) days


                                         -3-

<PAGE>

before and ending ten (10) days after such termination, shall mail written
notice of such termination to the registered owners of the voting trust
certificates, at the addresses appearing on the transfer books of the Trustee.
From the date specified in any such notice (which date shall be fixed by the
Trustee), the voting trust certificates shall cease to have any effect, and the
holders of such voting trust certificates shall have no further rights under
this agreement other than to receive certificates for shares of stock of the
Company or other property distributable under the terms hereof and upon the
surrender of such voting trust certificates.

         4.2   DELIVERY OF STOCK CERTIFICATES.  Within ten (10) days after the
termination of this agreement, the Trustee shall deliver, to the registered
holders of all voting trust certificates, certificates for the number of shares
of the capital stock of the Company represented thereby upon the surrender to
the Trustee of the voting trust certificates, such delivery to be made in each
case at the office of the Company.

         4.3   DEPOSIT WITH COMPANY.  At any time subsequent to ten (10) days
after the termination of this agreement, the Trustee may deposit with the
Company stock certificates representing the number of shares of capital stock
represented by the voting trust certificates then outstanding, with authority in
writing to the Company to deliver such stock certificates in exchange for voting
trust certificates representing a like number of shares of the capital stock of
the Company; and upon such deposit all further liability of the Trustee for the
delivery of such stock certificates and the delivery or payment of dividends
upon surrender of the voting trust certificates shall cease, and the Trustee
shall not be required to take any further action hereunder.

    5.   DIVIDENDS.


                                         -4-

<PAGE>

         5.1   CASH DIVIDENDS.  Prior to the termination of this agreement, the
holder of each voting trust certificate shall be entitled to receive payments
equal to the cash dividends, if any, received by the Trustee upon a like number
and class of shares of capital stock of the Company as is called for by such
voting trust certificate.

         5.2   STOCK DIVIDENDS.  If any dividend in respect of the stock
deposited with the Trustee is paid, in whole or in part, in stock of the Company
having general voting powers or convertible into stock having general voting
powers, the Trustee shall receive such stock on behalf of the holder of the
voting trust certificate pertaining thereto and shall likewise hold, subject to
the terms of this agreement, the certificates for stock which are received by
him on account of such dividend on behalf of such holder, and the holder of each
voting trust certificate representing stock on which such stock dividend has
been paid shall be entitled to receive a voting trust certificate issued under
this agreement for the number of shares and class of stock received as such
dividend with respect to the shares represented by such voting trust
certificate.

         5.3   PERSONS ENTITLED TO DIVIDENDS.  Holders entitled to receive the
dividends discussed above shall be those registered as such on the transfer
books of the Trustee at the close of business on the day fixed by the Company
for the taking of a record to determine those holders of its stock entitled to
receive such dividends.

         5.4   DIVIDENDS IN STOCK OF OTHER CORPORATIONS.  If any shares of
voting capital stock or convertible into stock having general voting powers of
any corporation other than the Company are distributed, as a dividend or in
partial or complete liquidation, upon any shares of capital stock of the Company
deposited hereunder, then such shares shall be deposited hereunder, registered
and held in the name of the Trustee on behalf of the Stockholder.  The term
"Company"


                                         -5-

<PAGE>

as used herein shall include, in addition to the Company, the issuer of such
other capital stock, and the holders of voting trust certificates shall be
entitled to receive new voting trust certificates representing such shares, in
substantially the form of Exhibit A attached hereto but with such changes,
additions and deletions as the Trustee may, in his discretion, deem necessary or
advisable in order to reflect the different issuer of such capital stock.  In
the event of the receipt and deposit of any such shares, the Trustee shall
request the issuer to enter into this agreement as the "Company" hereunder.  If
the issuer refuses, declines or is unable to enter into this agreement, the
validity hereof shall not be affected and this agreement shall continue in full
force and effect with respect to the shares of capital stock of such issuer,
unless otherwise provided by law, but the obligations and liabilities of such
issuer as the "Company" hereunder shall be of no force or effect except for
those obligations and liabilities as it may be required to undertake by law.  In
the event there is more than one class of security held hereunder, then any
provision of this agreement which requires the vote, consent or approval of a
percentage of the voting trust certificate holders shall require the same
percentage of voting trust certificate holders representing each class of
securities deposited hereunder.

         5.5   DIVIDENDS OTHER THAN CASH AND CAPITAL STOCK.  If any dividend in
respect of the stock deposited with the Trustee is paid other than in cash, in
capital stock having general voting powers or convertible into stock having
general voting powers, then the Trustee shall distribute the same among the
holders of the voting trust certificates registered as such at the close of the
business on the day fixed by the Company for taking a record to determine the
holders of its stock entitled to receive such distribution. Such distribution
shall be made to such holders of voting trust certificates ratably, in
accordance with the number of shares represented by their respective voting
trust certificates.


                                         -6-

<PAGE>

         5.6   CLOSING TRANSFER BOOKS.  The transfer books of the Trustee may
be closed temporarily by the Trustee for a period not exceeding 20 days
preceding the date fixed for the payment or distribution of dividends or the
distribution of assets or rights, or at any other time in the discretion of the
Trustee.  In lieu of providing for the closing of the books against the transfer
of voting trust certificates, the Trustee may fix a date not exceeding 20 days
preceding any date fixed by the Company for the payment or distribution of
dividends, or for the distribution of assets or rights, as a record date for the
determination of the holders of voting trust certificates entitled to receive
such payment or distribution, and the holders of voting trust certificates of
record at the close of business on such date shall exclusively be entitled to
participate in such payments or distribution.

         5.7   DIVIDENDS MAY BE PAID DIRECTLY TO HOLDERS OF VOTING TRUST
CERTIFICATES.  In lieu of receiving cash dividends upon the capital stock of the
Company and paying the same to the holders of voting trust certificates pursuant
to the provisions of this agreement, the Trustee shall instruct the Company in
writing to pay such dividends to the holders of the voting trust certificates.
Upon receipt of such written instructions, the Company shall pay such dividends
directly to the holders of the voting trust certificates.  Upon such
instructions being given by the Trustee to the Company, all liability of the
Trustee with respect to such dividends shall cease.

    6.   SUBSCRIPTION RIGHTS.

         In case any stock or other securities of the Company are offered for
subscription to the holders of capital stock of the Company deposited hereunder,
the Trustee, promptly upon receipt of notice of such offer, shall mail a copy
thereof to each of the holders of the voting trust certificates.  Upon receipt
by the Trustee at least five days prior to the last day fixed by the Company for
subscription and payment, of a request from any such registered holder of voting
trust certificates to


                                         -7-

<PAGE>

subscribe in his or her behalf, accompanied with the sum of money required to
pay for such stock or securities (not in excess of the amount subject to
subscription in respect of the shares represented by the voting trust
certificate held by such certificate holder), the Trustee shall make such
subscription and payment, and upon receiving from the Company the certificates
for shares or securities so subscribed for, shall issue to such holder a voting
trust certificate in respect thereof if the same be stock having general voting
powers or convertible into stock having general voting powers, but if the same
be securities other than stock having general voting powers or convertible into
stock having general voting powers, the Trustee shall mail or deliver such
securities to the certificate holder in whose behalf the subscription was made,
or may instruct the Company to make delivery directly to the certificate holder
entitled thereto.

    7.   DISSOLUTION OF COMPANY.

         In the event of the dissolution or total or partial liquidation of the
Company, whether voluntary or involuntary, the Trustee shall receive the moneys,
securities, rights, or property to which the holders of the capital stock of the
Company deposited hereunder are entitled and shall, subject to the provisions of
paragraph 2.1, distribute the same among the registered holders of voting trust
certificates in proportion to their interests, as shown by the books of the
Trustee.

    8.   REORGANIZATION OF COMPANY.

         In case the Company is merged into or consolidated with another
corporation, or all or substantially all of the assets of the Company are
transferred to another corporation, then in connection with such transfer the
term "Company" for all purposes of this agreement shall be taken to include such
successor corporation, and the Trustee shall receive and hold under this
agreement any stock of such successor corporation received on account of the
ownership, as Trustee hereunder,


                                         -8-

<PAGE>

of the stock held hereunder prior to such merger, consolidation, and transfer.
Voting trust certificates issued and outstanding under this agreement at the
time of such merger, consolidation, or transfer may remain outstanding, or the
Trustee may, in his discretion, substitute for such voting trust certificates
new voting trust certificates in appropriate form, and the terms "stock" and
"capital stock" as used herein shall be taken to include any stock which may be
received by the Trustee in lieu of all or any part of the capital stock of the
Company.

    9.   THE TRUSTEE.

         9.1   POWER TO VOTE.  Until the actual delivery to the holders of
voting trust certificates issued hereunder of stock certificates in exchange
therefor, and until the surrender of the voting trust certificates for
cancellation, the Trustee shall have the right to exercise, in person or by
nominees or proxies, all stockholder rights and powers in respect of all stock
deposited hereunder, including the right to vote thereon and to take part in or
consent to any corporate or stockholder action of any kind whatsoever, subject
to the limitations set forth below in this Section 9.3.  The right to vote shall
include the right to vote for the election of directors, and in favor of or
against any resolution or proposed action of any character whatsoever, which may
be presented at any meeting or require the consent of Stockholder of the
Company.

         9.2   DUTY OF TRUSTEE.  In voting the stock held hereunder either in
person or by nominee or proxy, the Trustee shall exercise his best judgment to
select suitable directors of the Company, and in voting upon any matters that
may come before any stockholders' meeting or be acted upon by the unanimous
consent of the stockholders, but shall not be personally responsible with
respect to any action taken pursuant to his vote so cast in any matter or act
committed or omitted to be done under this agreement, provided such commission
or omission does not amount to willful


                                         -9-

<PAGE>

misconduct or gross negligence on his part.  Stockholder acknowledges that 
Trustee is controlling stockholder, president and a director of the Company.  
Stockholder agrees that Trustee shall be permitted to vote the stock, subject 
to Section 9.1, as he deems appropriate even though Trustee is an interested 
director, officer or stockholder.

         9.3   RESIGNATION, DEATH AND SUCCESSOR TRUSTEES.

         a.    RESIGNATION.  Daniel L. Simon shall be the original Trustee
hereunder ("Original Trustee").  The Original Trustee and any successor Trustee
may at any time resign by mailing to the registered holders of voting trust
certificates a written resignation, to take effect ten days thereafter or upon
the prior acceptance thereof.

         b.    SUCCESSOR TRUSTEES.  Upon the death, resignation, failure,
refusal or inability to act of the Original Trustee, then a Trustee or Trustees
to serve hereunder shall be such as may have been designated by Daniel L. Simon,
or as designated by his legal representative, unless he is deceased or mentally
incompetent to do so, in which event the successor or successors shall be
designated by the registered holders of voting trust certificates issued and
outstanding representing a majority of the number of shares of stock outstanding
in the name of the Trustee and shall be approved by the Board of Directors of
the Company.

         9.4   POWERS OF SUCCESSOR TRUSTEES.  Subject to the provisions of
paragraph 9.4, the rights, powers, and privileges of the Trustee named hereunder
shall be possessed by the successor Trustees, with the same effect as though
such successors had originally been parties to this agreement.  The word
"Trustee," as used in this agreement, means the Original Trustee or any
successor Trustee or Trustees acting hereunder, and shall include both the
single and the plural number.


                                         -10-

<PAGE>


    10.  TERM

         10.1  IRREVOCABLE TRUST.  This agreement and the trust created hereby
is irrevocable, except as otherwise expressly provided herein.  The holders of
voting trust certificates issued hereunder shall have no power or right to
terminate this agreement, or the trust created hereby, notwithstanding a
unanimous desire to do so.  The holders acknowledge that the agreement of the
Trustee hereunder to act in such capacity is in consideration of the
irrevocability of this agreement.

         10.2  TERMINATION BY TRUSTEE.  This agreement shall continue in effect
until ____________, 2006 (subject to extension as hereinafter set forth), but
shall terminate at any time upon the execution and acknowledgment (as deeds for
conveyance of real estate are required to be acknowledged under the laws of
Delaware then in effect) by the Trustee hereunder of an instrument of
termination, duly filed in the principal office of the Company.

         10.3  OPTIONAL TERMINATION BY VOTING TRUST CERTIFICATE HOLDERS.  This
agreement, and the trust created hereby, may be terminated, at the option of the
holders of a majority of the voting trust certificates issued and outstanding,
by written notice to the Trustee at any time on or after the Company becomes a
publicly-held company.  For purposes of this paragraph 10.3, the Company shall
be considered a publicly-held company at any time when its Common Stock is
subject to any reporting requirements (by statute, rule, or undertaking) of the
Securities Exchange Act of 1934, or any comparable statutes then in effect.

         10.4  EXTENSION.  At any time within two years prior to ___________,
2006, or at any time within two years prior to the time of expiration hereof as
extended, one or more holders of


                                         -11-

<PAGE>

voting trust certificates hereunder may, by agreement in writing and with the
written consent of the Trustee, extend the duration of this agreement for an
additional period not exceeding ten years.  In the event of such extension, the
Trustee shall, prior to the time of expiration of the original term, or as
extended, as the case may be, file in the then principal office of the Company,
a copy of such extension agreement, and of the consent thereto, and thereupon
the duration of this voting trust agreement shall be extended for the period
fixed by such extension agreement; provided, however, that no such extension
agreement shall affect rights or obligations of persons not parties thereto.

    11.  COMPENSATION AND REIMBURSEMENT OF TRUSTEE.  The Trustee shall not be
entitled to compensation for his services in administering and distributing the
trust property, but he shall be entitled to, and the Stockholder agrees to pay
the Trustee, reimbursement for his reasonable expenses.  The Trustee shall have
the right to incur and pay such reasonable expenses as he may deem necessary and
proper for carrying this agreement into effect.  Any such expenses incurred by
and due to the Trustee may be deducted from the dividends or other moneys or
property received by the Trustee on the stock deposited hereunder.  Nothing
herein contained shall disqualify the Trustee or successor Trustees, or
incapacitate them from serving the Company or any of its subsidiaries, as
officers or directors, or in any other capacities, and in any such capacities
receiving compensation.

    12.  INDEMNIFICATION.  The Stockholder agrees to save harmless and
indemnify the Trustee against and from any claim, demand, liability, loss, cost
or expense, including reasonable attorneys' fees, sustained or incurred by the
Trustee as a result of or arising from services performed or actions taken
pursuant to this Voting Trust Agreement or arising in the course of the business
activities of the Company, provided such claim, demand, liability, loss, cost or
expense does not arise as a result of the willful misconduct or gross negligence
of the Trustee.

    13.  NOTICE.


                                         -12-

<PAGE>



         13.1  METHOD OF GIVING NOTICE.  Unless otherwise in this agreement
specifically provided, any notice to or communication with the holders of the
voting trust certificates hereunder shall be in writing and shall be deemed to
have been given when delivered by personal delivery, by telegraph or telex, or
by Federal Express or similar courier services or when deposited in the United
States mail, registered or certified, return receipt requested, with postage
prepaid, addressed to such holders at their respective addresses appearing on
the transfer books of the Trustee.  The addresses of the holders of voting trust
certificates, as shown on the transfer books of the Trustee, shall in all cases
be deemed to be the addresses of voting trust certificate holders for all
purposes under this agreement, without regard to what other or different
addresses the Trustee may have for any voting trust certificate holder on any
other books or records of the Trustee.  Every notice so given shall be
effective, whether or not received, and the date of such delivery or mailing
shall be the date such notice is deemed given for all purposes.

         13.2  NOTICE TO COMPANY.  Any notice to the Company hereunder shall be
in writing and shall be deemed to have been given when delivered in person to an
officer of the Company or when deposited in the United States mail, registered
or certified, return receipt requested, with postage prepaid, addressed as
follows:  Universal Outdoor Holdings, Inc., 321 North Clark Street, Suite 1010,
Chicago, IL 60610, or to such other address as the Company may designate by
notice in writing to the Trustee.

         13.3  NOTICE TO TRUSTEE.  Any notice to the Trustee hereunder shall 
be in writing and shall be deemed to have been given when sent in any manner 
permitted under Section 13.1 above, addressed to the Trustee at the Company's 
principal office, or at such other addresses as may from time to time be 
furnished in writing to the Company by the Trustee.

                                         -13-

<PAGE>


         13.4  DISTRIBUTIONS.  All distributions of cash, securities, or other
property hereunder by the Trustee to the holders of voting trust certificates
may be made, in the discretion of the Trustee, as the Trustee may deem
advisable, in the same manner herein provided for the giving of notices to the
holders of voting trust certificates.

    14.  COUNTERPARTS.  This Voting Trust Agreement may be executed in any
number of counterparts, each of which so executed will be deemed to be an
original, but all of which together will constitute one and the same agreement.


                                         -14-

<PAGE>

    IN WITNESS WHEREOF, the Company and the Trustee have signed and sealed this
agreement, and the Stockholder has signed and sealed this agreement and has
stated the number of shares of capital stock of the Company deposited by him.

                                  UNIVERSAL OUTDOOR HOLDINGS, INC.,
Attest:                           a Delaware corporation

                                  By:
- -------------------------            -----------------------------------------


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee

NUMBER OF SHARES                     STOCKHOLDER:



                                     -----------------------------------------
                                     William H. Smith


                                         -15-

<PAGE>

NO. 1                                                              ______ Shares


                    Voting Trust Certificate for Capital Stock of
                           UNIVERSAL OUTDOOR HOLDINGS, INC.
                                A Delaware Corporation

    This certifies that William H. Smith or registered permitted assigns as
provided in the Voting Trust Agreement dated _________, 1996 which is on file
with the Company (as defined below) is entitled to all the benefits arising from
the deposit with the Trustee under the Voting Trust Agreement hereinafter
mentioned, of certificates for ___________ (______) shares of the capital stock
of UNIVERSAL OUTDOOR HOLDINGS, INC., a Delaware corporation, hereinafter called
the Company, as provided in such Trust Agreement and subject to the terms
thereof.  The registered holder hereof, or assigns, is entitled to receive
payment equal to the amount of cash dividends, if any, declared and distributed
upon the number of shares of capital stock of the Company in respect of which
this certificate is issued.  Dividends received by the Trustee in common or
other stock of the Company and of other corporations having general voting
powers or convertible into stock having general voting powers shall be payable
in voting trust certificates, in form similar hereto.  Until the Trustee shall
have delivered the Stock held under such Trust Agreement to the holders of the
trust certificates, or to the Company, as specified in such Trust Agreement, the
Trustee shall possess and shall be entitled to exercise substantially all rights
and powers of an absolute owner of such stock, including the right to vote
thereon, and to execute consents in respect thereof, it being expressly
stimulated that no voting right passes to the owner hereof, or his or her
assigns, under this certificate or any agreement, except as specifically
provided in such Trust Agreement.

    This certificate is issued, received, and held under, and the rights of the
owner hereof are subject to, the terms of a Voting Trust Agreement dated
__________, 1996, among the Company

<PAGE>

and Daniel L. Simon, as Trustee, and his successors in trust, and William H.
Smith  (copies of which Voting Trust Agreement, and of every agreement amending
or supplementing the same, are on file in the principal office of the Company,
and shall be open to the inspection of any stockholder of the Company, or any
beneficiary of the trust under such agreement, daily during business hours), to
all the provisions of which Voting Trust Agreement the holder of this
certificate, by acceptance hereof assents, and by which he or she is bound with
like effect as if such Voting Trust Agreement had been signed by him or her in
person.

    In the event of the dissolution or total or partial liquidation of the
Company, the moneys, securities, or property (except for any capital stock
having general voting powers or convertible into stock having general voting
powers) received by the Trustee in respect of the stock deposited under such
Trust Agreement shall be distributed among the registered holders of trust
certificates in proportion to their interests as shown by the books of the
Trustee.

    In the event that any dividends or distribution other than in cash or stock
having general voting powers or convertible into stock having general voting
powers is received by the Trustee, the Trustee shall distribute the same to the
registered holders of voting trust certificates, pursuant to the provisions of
paragraph 5.5 of the Trust Agreement.  Such distribution shall be made to the
certificate holders ratably in accordance with the number of shares represented
by their respective voting trust certificates.

    Stock certificates for the number of shares of capital stock then
represented by this certificate, or the net proceeds in cash or property of such
shares, shall be due and deliverable hereunder upon the termination of such
Trust Agreement as provided therein.



                                         -2-

<PAGE>

    The Voting Trust Agreement shall continue in full force and effect until
______________,  2006 (subject to extension as hereinafter set forth), unless
terminated prior thereto, as provided in the agreement.  The agreement may be
extended for successive ten-year periods, as provided therein.

    This certificate is transferable on the books of the Trustee at the
principal offices of the Company by the holder hereof, either in person or by
attorney duly authorized, in accordance with the provisions of the Trust
Agreement (and subject to the conditions, limitations and restrictions therein
set forth) and on surrender of this certificate properly endorsed.  Title to
this certificate when duly endorsed shall be transferred, to the extent
permitted by law and the provisions of the Trust Agreement, be transferable with
the same effect as in the case of a negotiable instrument.  Subject to the
foregoing, each holder hereof agrees that delivery of this certificate, duly
endorsed by any holder hereof, shall vest title hereto and all rights hereunder
in the transferee but the Trustee may treat the registered holder hereof, or
when presented duly endorsed in blank the bearer hereof, as the absolute owner
hereof, and of all rights and interests represented hereby, for all purposes
whatsoever, and the Trustee shall not be bound or affected by any notice to the
contrary, or by any notice of any trust, whether express or implied, or
constructive, or of any charge or equity respecting the title or ownership of
this certificate, or the shares of stock represented hereby.  No delivery of
stock certificates hereunder, or the proceeds thereof, shall be made without
surrender of this certificate properly endorsed.

    This certificate shall not be valid for any purpose until duly signed by
the Trustee.

    The word "Trustee" as used in this certificate means the Original Trustee
or any successor Trustee or Trustees at any time acting under such Voting Trust
Agreement.


                                         -3-

<PAGE>

    IN WITNESS WHEREOF, the Trustee has signed this certificate on
______________, 1995.


                                     -----------------------------------------
                                     Daniel L. Simon, Trustee


                                         -4-

<PAGE>

                                 FORM OF ASSIGNMENT:


    For value received,                      hereby assigns the within
                        --------------------
certificate, and all rights and interests represented thereby, to
                                                                 ---------
                              and appoints
- ------------------------------             -------------------------------
attorney to transfer this certificate on the books of the Trustee mentioned
therein, with full power of substitution.

Dated:

      -----------------------
                                                                          (SEAL)
                                                    --------------------
In presence of:

- ------------------------------

- ------------------------------

NOTE:    This signature of this assignment must correspond with the name as
written upon the face of this certificate in every particular, without
alteration, enlargement, or any change whatever.  All endorsements, in the
discretion of the Trustee, shall be guaranteed by a bank or trust company
satisfactory to the Trustee.


<PAGE>


                           UNIVERSAL OUTDOOR HOLDINGS, INC.


                        AMENDED AND RESTATED 1996 WARRANT PLAN


                                   JULY [  ], 1996

<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                        AMENDED AND RESTATED 1996 WARRANT PLAN


         1.   PURPOSE.  The purpose of this Amended and Restated 1996 Warrant
Plan (the "Plan") is to advance the interests of Universal Outdoor Holdings,
Inc., a Delaware corporation (the "Corporation"), by affording certain key
executives and employees of the Corporation an opportunity to acquire a
proprietary interest in the Corporation and thus to stimulate in such persons
increased personal interest in the success and future growth of the Corporation.

         2.     DEFINITIONS.

         "BOARD" shall mean the Board of Directors of the Corporation.

         "BUSINESS DAY"  Any day other than a Saturday or a Sunday or a day on
which commercial banking institutions in the City of New York are authorized by
law to be closed.  Any reference to "days" (unless Business Days are specified)
shall mean calendar days.

         "ELIGIBLE PERSON" has the meaning set forth in paragraph 4.

         "EXPIRATION DATE" shall mean such date as is specified in the Warrant.

         "HOLDER" shall mean a person to whom a Warrant is granted pursuant to
the Plan.

         "PLAN" has the meaning set forth in paragraph 1.

         "RESERVED SHARES" has the meaning set forth in paragraph 3(d).

         "SERIES I RESERVED SHARES" has the meaning set forth in paragraph
3(a).

         "SERIES I WARRANT" shall mean a warrant to purchase shares of Common
Stock substantially in the form of Annex A.

<PAGE>

         "SERIES II RESERVED SHARES" has the meaning set forth in paragraph
3(b).

         "SERIES II WARRANT" shall mean a warrant to purchase shares of Common
Stock substantially in the form of Annex B.

         "SERIES III RESERVED SHARES" has the meaning set forth in paragraph
3(c).

         "SERIES III WARRANT" shall mean a warrant to purchase shares of Common
Stock substantially in the form of Annex C.

         "WARRANT COMMON STOCK" shall mean the Common Stock, par value $0.01
per share, of the Corporation.

         "WARRANT PRICE" shall mean, with respect to any Warrant, the price per
share for which shares of Common Stock may be purchased pursuant to such
Warrant.

         "WARRANTS" shall mean, collectively, the Series I Warrants, the Series
II Warrants and the Series III Warrants.

         3.     SHARES SUBJECT TO THE PLAN. Subject to adjustments authorized
by paragraph 9, the number of shares of Warrant Common Stock which may be issued
in the aggregate pursuant to the Plan shall be subject to the following
limitations:

         (a)    No more than 823,536 shares of Warrant Common Stock may be
issued in the aggregate upon exercise of the Series I Warrants (the "Series I
Reserved Shares");

         (b)    No more than 823,536 shares of Warrant Common Stock may be
issued in the aggregate upon exercise of the Series II Warrants (the "Series II
Reserved Shares");

         (c)    No more than 823,536 shares of Warrant Common Stock may be
issued in the aggregate upon exercise of the Series III Warrants (the "Series
III Reserved Shares"); and


                                          2

<PAGE>

         (d)    No more than 2,470,608 Reserved Shares (the total amount of the
Reserved Shares) may be issued in the aggregate upon the exercise of all
Warrants.

         4.     ELIGIBILITY.  Daniel Simon, Brian Clingen and Paul Simon (each,
an "Eligible Person") shall be eligible to receive Warrants.

         5.     NO RIGHT TO EMPLOYMENT OR CONTINUED SERVICE.  Nothing in the
Plan or in any Warrant shall confer any right on any Eligible Person to continue
in the employ or service of the Corporation or shall interfere in any way with
the right of the stockholders of the Corporation, to terminate such Eligible
Person's employment or service at any time.

         6.     ADMINISTRATION OF THE PLAN. (a) The Plan shall be administered
by the Board.  From such time that Warrant Common Stock becomes registered under
the Securities Exchange Act of 1934, as amended, ("Exchange Act") the
composition of the Board shall at all times satisfy the provisions of Rule 16b-3
of the Exchange Act ("Rule 16b-3").

         (b)    The Board, acting by unanimous action, shall have full power to
construe and interpret the Plan, to establish rules for its administration and
to grant Warrants to Eligible Persons, in each case in accordance with the
provisions of the Plan and the Warrants.  In addition, the Board may delegate
such of its duties under the Plan as may be deemed by the Board to be clerical
or ministerial to such delegates as the full Board, acting by unanimous action,
deems appropriate.  All actions taken and decisions made by the Board, acting by
unanimous action, pursuant to the Plan shall be binding and conclusive on all
persons interested in the Plan.

         7.     WARRANTS. (a)  Series I Warrants, Series II Warrants and Series
III Warrants shall be granted to the Eligible Persons listed on Schedule 1,
entitling such Eligible Persons to purchase the total number of shares of
Warrant Common Stock specified for each such Warrant on Schedule 1.

         (b)    Each Warrant shall further state the terms and conditions of
the Warrant (including the conditions to exercisability thereof) and the Warrant
Price.  A


                                          3

<PAGE>

Warrant may be exercised, subject to clause (f) below, for any or all full or
fractional shares which have become purchasable under such Warrant.

         (c)    Subject to the terms and conditions set forth in the Warrant
(including the conditions to exercisability thereof), a Warrant may be exercised
by the Holder during normal business hours on any Business Day, by surrender of
the Warrant to the Corporation at its principal office, accompanied by a
subscription in substantially the form attached to the Warrant as Exhibit A duly
executed by such Holder and accompanied by payment, in cash or by certified or
official bank check payable to the order of the Corporation, in the amount
obtained by multiplying (x) the number of shares of Warrant Common Stock
designated in such subscription (up to the amount of shares to which such Holder
is entitled to receive at such time upon exercise of the Warrant) by (y) the
Warrant Price.

         (d)    The Corporation at its expense shall deliver to the relevant
Holder (or as such Holder may direct pursuant to the Warrant) a certificate or
certificates representing shares of the Warrant Common Stock so purchased as
soon as reasonably practicable, but in any event within five Business Days,
after receipt of such notice.

         (e)    The right to exercise any Warrant shall expire immediately,
without any requirement of the Corporation to take action or provided notice to
the Holder, upon the resignation or termination, with or without cause, of the
Holder of the Warrant as an officer of the Corporation.

         (f)    Notwithstanding anything to the contrary in the Plan or any
Warrant, in no event may any Warrant be exercised prior to the time at which the
Warrant becomes exercisable (as set forth in the Warrant) or after the
Expiration Date of such Warrant, and each Warrant shall terminate upon the
Expiration Date.

         (g)    If, at any time, the Board shall determine, in its sole
discretion, that the listing, registration or qualification of the shares of
Warrant Common Stock upon any securities exchange or under any applicable
securities laws, or the consent or approval of


                                          4

<PAGE>

any governmental or self-regulatory agency or body, is necessary or reasonably
desirable as a condition of, or in connection with, the issue or purchase of the
shares of Warrant Common Stock under any Warrant, such Warrant may not be
exercised in whole or in part unless such listing, registration, qualification,
consent or approval shall have been effected or obtained free of any conditions
unacceptable to the Board.

         (h)    The Corporation will provide notice to Holders prior to the
occurrence of certain events (including notice with respect to the
exercisability of the Warrant) as set forth in the Warrant.

         8.     NON-TRANSFERABILITY OF WARRANTS; COMPELLED SALE.  (a)  Each
Holder, by acceptance of a Warrant, acknowledges and agrees that the Warrant may
not be sold, assigned, transferred, exchanged, mortgaged, pledged or granted a
security interest in, or otherwise disposed of or encumbered by or to any party
other than by will or the laws of descent and distribution or pursuant to a
qualified domestic relations order as defined by the Internal Revenue Code of
1986, as amended, or the Employment Retirement Income Security Act of 1934, as
amended, or as otherwise set forth in the Warrant.

         (b)    The Corporation shall have the right to compel the Holder of a
Warrant to sell the Warrant in the event of a sale of all or substantially all
of the Corporation to a third party, whether pursuant to a sale of capital stock
of the Corporation, merger, consolidation, sale of assets or similar transaction
(any such sale, a "Compelled Sale").  In the event that the Corporation
determines to exercise its right to a Compelled Sale, it shall mail to Holders
written notice of such event, and Holders shall be entitled to receive from the
Corporation certain consideration as set forth in the Warrant.

         9.     ADJUSTMENTS.  The number and kind of shares purchasable upon
the exercise of the Warrants shall be subject to adjustment from time to time as
set forth in the Warrants.

         10.    RIGHTS AS HOLDERS OF SHARES.  The Holder of a Warrant shall not
have any

                                          5

<PAGE>

rights as a stockholder of the Corporation (including, without limitation, any
right to vote or to receive dividends or to consent or to receive notice as a
stockholder in respect of any meeting of stockholders for the election of
directors of the Corporation or any other matter, or any right whatsoever as a
stockholder of the Corporation (except for those notices and other matters
expressly set forth under the Plan or in the Warrant)).  A Warrant does not
impose any obligation on a Holder to purchase any securities or impose any
liabilities on a Holder as a stockholder of the Corporation, whether such
obligation or liabilities are asserted by the Corporation or by creditors of the
Corporation.

         11.    WITHHOLDING.  The Corporation shall have the right to require a
Holder or other person entitled to receive shares of Warrant Common Stock under
the Plan to pay to the Corporation the amount which the Corporation is or will
be required to withhold with respect to the issuance of such shares in order for
the Corporation to pay taxes or to claim an income tax deduction with respect to
the issuance of such shares.  In lieu of such payment, the Corporation will be
entitled, at the discretion of the Board, to retain a sufficient number of such
shares (valued at the fair market value thereof, as determined by the Board in
its sole discretion on the date of exercise) to cover the amount required to be
withheld.

         12.    LIABILITY.  The Corporation, and not the Board, or any member
thereof, shall be liable for any and all claims made against the Corporation or
the Board in connection with the Plan or any Warrant.

         13.    LEGAL REQUIREMENTS. (a)  The Corporation shall be responsible
and shall pay for any transfer, revenue or documentary stamps with respect to
shares of Warrant Common Stock issued upon the exercise of Warrants granted
under the Plan.

         (b)    The Corporation shall not be required to issue a certificate or
certificates for shares upon the exercise of any Warrant if such issuance would
result in a violation of any federal or state securities or other laws.  The
Corporation agrees to use its best efforts to clear the legal impediment as soon
as possible.


                                          6

<PAGE>

         14.    AMENDMENT AND TERMINATION OF THE PLAN.  The Board, acting by
unanimous action, may at any time and from time to time alter, amend, suspend,
or terminate the Plan in whole or in part; PROVIDED THAT, no amendment which
requires stockholder approval in order for the Plan to continue to comply with
Rule 16b-3, shall be effective unless the same shall be approved by the
requisite vote of the stockholders of the Corporation entitled to vote thereon.
Notwithstanding the foregoing, no amendment, suspension or termination shall
affect adversely any of the rights of any Holder, without such Holder's consent,
under any Warrant theretofore granted under the Plan.

         15.    EFFECTIVE DATE; PLAN TERMINATION.  The Plan shall take effect
upon its adoption by the Board.

         16.    INTERPRETATIONS.  Except as otherwise expressly provided in the
Plan, the following rules of interpretation apply to the Plan and each Warrant:
(i) the singular includes the plural and the plural includes the singular; (ii)
"include" and "including" are not limiting and "or" is not exclusive; (iii) a
reference to any agreement or other contract includes permitted supplements and
amendments; (iv) a reference to a law includes any amendment or modification to
such law and any rules or regulations issued thereunder; and (v) a reference to
any person, corporation or other entity includes its permitted successors and
assigns.

         17.    GOVERNING LAW.  THE PLAN AND ANY AND ALL WARRANTS SHALL BE
CONSTRUED AND ENFORCED IN ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL
BE GOVERNED BY, THE LAW OF THE STATE OF DELAWARE, WITHOUT REGARD TO PRINCIPLES
OF CONFLICT OF LAWS.


                                          7

<PAGE>

                                            Schedule 1

SERIES I WARRANTS
                                              Number of Shares of
ELIGIBLE PERSON                              WARRANT COMMON STOCK
- ---------------                              --------------------

Daniel Simon                                        595,000

Brian Clingen                                      105,006

Paul Simon                                          123,530



SERIES II WARRANTS
                                              Number of Shares of
ELIGIBLE PERSON                              WARRANT COMMON STOCK
- ---------------                              --------------------

Daniel Simon                                        700,000

Brian Clingen                                      123,536



SERIES III WARRANTS
                                              Number of Shares of
ELIGIBLE PERSON                              WARRANT COMMON STOCK
- ---------------                              --------------------

Daniel Simon                                        700,000

Brian Clingen                                      123,536


<PAGE>

                                                 ANNEX A



- --------------------------------------------------------------------------------



                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                        Series I Common Stock Purchase Warrant



                              Dated as of [     ], [   ]




- --------------------------------------------------------------------------------



    THIS WARRANT AND ANY SHARES ACQUIRED UPON THE EXERCISE OF THIS WARRANT HAVE
    NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY
    NOT BE TRANSFERRED, SOLD OR OTHERWISE DISPOSED OF EXCEPT WHILE A
    REGISTRATION UNDER SUCH ACT IS IN EFFECT OR PURSUANT TO AN EXEMPTION
    THEREFROM UNDER SUCH ACT AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE
    STATE SECURITIES LAWS AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE
    STATE SECURITIES LAWS, AND IN ANY EVENT THIS WARRANT MAY NOT BE SOLD,
    ASSIGNED, TRANSFERRED, EXCHANGED, MORTGAGED, PLEDGED OR GRANTED A SECURITY
    INTEREST IN, OR OTHERWISE DISPOSED OF OR ENCUMBERED BY OR TO ANY PARTY
    OTHER THAN BY WILL OR THE LAWS OF DESCENT AND DISTRIBUTION OR PURSUANT TO A
    QUALIFIED DOMESTIC RELATIONS ORDER AS DEFINED BY THE INTERNAL REVENUE CODE
    OF 1986, AS AMENDED, OR THE EMPLOYMENT RETIREMENT INCOME SECURITY ACT OF
    1934, AS AMENDED, OR AS OTHERWISE SET FORTH IN THIS WARRANT.

<PAGE>


1.  Exercise of Warrant.....................................................  1
    1.1.  Time and Manner of Exercise.......................................  1
    1.2.  When Exercise Effective...........................................  2
    1.3.  Delivery of Stock Certificates, etc...............................  2
    1.4.  Withholding.......................................................  3

2.  Adjustment of Number of Shares of Common Stock Issuable Upon Exercise...  3
    2.1.  Stock Dividends; Stock Splits; Reverse Stock Splits;
    Reclassifications.......................................................  3
    2.2.  No Adjustment for Dividends; No Adjustment of Warrant Price;
          Adjustments of All Other Transaction Warrants.....................  4
    2.3.  Other Adjustments.................................................  4
    2.4.  Notice of Adjustment..............................................  4
    2.5.  Excluded Transactions.............................................  4

3. Purchase Rights Upon Merger, Consolidation, etc..........................  5

4.  Rounding of Shares......................................................  6

5.  Other Dilutive Events...................................................  6

6.  No Dilution or Impairment...............................................  7

7.  Notices of Corporate Actions............................................  7

8.  Reservation of Stock, Appraisal, etc....................................  8

9.  Expiration..............................................................  9
    9.1. Expiration Time....................................................  9
    9.2. Expiration Event...................................................  9
    9.3. Expiration Date....................................................  9

10.  Restrictions on Transfer...............................................  9
    10.1. Restrictive Legend................................................  9
    10.2. Restrictions on Transfer.......................................... 10

11.  Registration and Transfer of Warrants, etc............................. 10
    11.1. Warrant Register; Ownership of Warrants........................... 10
    11.2.  Transfer and Exchange of Warrants................................ 10
    11.3.  Replacement of Warrants.......................................... 11

12.  Definitions............................................................ 11

13.  Remedies............................................................... 13


                                          i

<PAGE>

14.  No Rights or Liabilities as Stockholder. .............................. 13

15.  Notices................................................................ 14

16.  Amendments............................................................. 14

17.  Descriptive Headings................................................... 14

18.  Severability........................................................... 14

19.  GOVERNING LAW.......................................................... 15

20.  Consent to Jurisdiction, Etc........................................... 15


Exhibit A:      Form Of Subscription........................................ 17

Exhibit B:      Form Of Assignment.......................................... 18


                                          ii


<PAGE>


                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                        SERIES I COMMON STOCK PURCHASE WARRANT
                      [     ] Shares (Subject to the Adjustment
                             Provisions Specified Herein)


No. I-__                          [      ], [   ]


         Universal Outdoor Holdings, Inc., a Delaware corporation (the
"Company"), hereby grants to [        ] (the "Holder"), this Series I Common
Stock Purchase Warrant (the "Warrant", and together with all other Series I
Common Stock Purchase Warrants issued in substitution therefor, the "Warrants")
and certifies that the Holder is entitled to purchase from the Company up to [
 ] duly authorized, validly issued, fully paid and nonassessable shares of
Common Stock, par value $0.01 per share, of the Company (the "Common Stock") at
the purchase price per share of $5.00 (the "Warrant Price"), subject to the
terms, conditions and adjustments set forth below.  This Warrant is being issued
pursuant to the Warrant Plan (as defined in Section 12 hereof).  Certain
capitalized terms used in this Warrant are defined in Section 12; references to
an "Exhibit" are, unless otherwise specified, to one of the Exhibits attached to
this Warrant and references to a "Section" are, unless otherwise specified, to
one of the Sections of this Warrant.

         1. EXERCISE OF WARRANT.

         1.1.   TIME AND MANNER OF EXERCISE. (a)  This Warrant shall be
exercisable at any time prior to the Expiration Date.

         (b)    Subject to paragraph (a) above and the other terms and
conditions set forth herein, this Warrant may be exercised by the Holder, in
whole or in part, during normal business hours on any Business Day, by surrender
of this Warrant to the Company at its principal office, accompanied by a
subscription in substantially the form attached to this Warrant as Exhibit A
duly executed by such Holder and accompanied by payment, in cash

<PAGE>

or by certified or official bank check payable to the order of the Company, in
the amount obtained by multiplying (x) the number of shares of Common Stock
designated in such subscription (up to the amount of shares to which such Holder
is entitled to receive at such time upon exercise of this Warrant) by (y) the
Warrant Price, and such Holder shall thereupon be entitled to receive the full
number of duly authorized, validly issued, fully paid and nonassessable shares
of Common Stock (or Other Securities) so purchased upon such exercise.

         1.2.   WHEN EXERCISE EFFECTIVE.  Each exercise of this Warrant shall
be deemed to have been effected immediately prior to the close of business on
the Business Day on which this Warrant shall have been surrendered to the
Company as provided in Section 1.1, and at such time the Person or Persons in
whose name or names any certificate or certificates for shares of Common Stock
(or Other Securities) shall be issuable upon such exercise as provided in
Section 1.3 shall be deemed to have become the Holder or Holders of record
thereof.

         1.3.   DELIVERY OF STOCK CERTIFICATES, ETC.  As soon as practicable
after each exercise of this Warrant, in whole or in part, subject to Section 1.4
hereof, and in any event within five Business Days thereafter, the Company at
its expense (including the payment by it of any applicable issue taxes) will
cause to be issued in the name of and delivered to the Holder or, subject to
Section 10, as such Holder (upon payment by such Holder of any applicable
transfer taxes) may direct,

         (a)    a certificate or certificates for the number of duly
    authorized, validly issued, fully paid and nonassessable shares of Common
    Stock (or Other Securities) to which such Holder shall be entitled upon
    such exercise, and

         (b)    in case such exercise is in part only, a new Warrant of like
    tenor, calling in the aggregate on the face thereof for the number of
    shares of Common Stock equal to the number of such shares which such Holder
    would be entitled to receive at such time upon exercise of this Warrant,
    after giving effect to such recent exercise.


                                          2

<PAGE>

         1.4.   WITHHOLDING.  The Company shall have the right to require a
Holder or other person entitled to receive shares of Common Stock upon exercise
of the Warrant to pay to the Company the amount which the Company is or will be
required to withhold with respect to the issuance of such shares in order for
the Company to pay taxes or to claim an income tax deduction with respect to the
issuance of such shares.  In lieu of such payment, the Company will be entitled,
at the discretion of the Board of Directors of the Company, to retain a
sufficient number of such shares (valued at the fair market value thereof, as
determined by the Board of Directors in its sole discretion on the date of
exercise) to cover the amount required to be withheld.

         2.     ADJUSTMENT OF NUMBER OF SHARES OF COMMON STOCK ISSUABLE UPON
EXERCISE.  The number and kind of shares purchasable upon the exercise of this
Warrant shall be subject to adjustment from time to time as follows:

         2.1.   STOCK DIVIDENDS; STOCK SPLITS; REVERSE STOCK SPLITS;
RECLASSIFICATIONS.  In case the Company shall (i) pay a dividend or make any
other distribution with respect to its Common Stock in shares of its capital
stock, (ii) subdivide its outstanding Common Stock, (iii) combine its
outstanding Common Stock into a smaller number of shares, or (iv) issue any
shares of its capital stock in a reclassification of the Common Stock (including
any such reclassification in connection with a merger, consolidation or other
business combination in which the Company is the continuing corporation) the
number of shares of Common Stock issuable upon exercise of the Warrant
immediately prior to the record date for such dividend or distribution or the
effective date of such subdivision or combination shall be adjusted so that the
holder of the Warrant shall thereafter be entitled to receive the kind and
number of shares of Common Stock or other securities of the Company that such
holder would have owned or have been entitled to receive after the happening of
any of the events described above, had such Warrant been exercised immediately
prior to the happening of such event or any record date with respect thereto.
An adjustment made pursuant to this Section 2.1 shall become effective
immediately after the effective date of such event retroactive to the record
date, if any, for such event.


                                          3

<PAGE>

         2.2.   NO ADJUSTMENT FOR DIVIDENDS; NO ADJUSTMENT OF WARRANT PRICE;
ADJUSTMENTS OF ALL OTHER TRANSACTION WARRANTS.  Except as otherwise provided in
this Section 2, no adjustment in respect of any dividends declared and paid on
Common Stock, or on any other capital stock of the Company, shall be made during
the term of a Warrant or upon the exercise of a Warrant.  Notwithstanding
anything to the contrary contained in this Warrant, (A) in the event of any
adjustments to this Warrant pursuant to this Section 2, adjustments shall be
made solely to the number and kind of securities purchasable upon the exercise
of this Warrant and no adjustments shall be made to the Warrant Price, and (B)
no adjustments to this Warrant pursuant to this Section 2 shall be made or given
any effect unless similar adjustments are made to all other Transaction Warrants
(it being the intent of the Company and the Holder that all Transaction Warrants
shall contain adjustment provisions which are similar in nature to this Section
2 and that upon any event or circumstance giving rise to any adjustment pursuant
to this Section 2, all Transaction Warrants shall be similarly adjusted).

         2.3.   OTHER ADJUSTMENTS.  In the event that at any time, as a result
of an adjustment made pursuant to this Section 2, the registered holders shall
become entitled to receive any securities of the Company other than shares of
Common Stock, thereafter the number of such other securities so receivable upon
exercise of the Warrants shall be subject to adjustment from time to time in a
manner and on terms as nearly equivalent as practicable to the provisions with
respect to the shares of Common Stock contained in this Section 2.

         2.4.   NOTICE OF ADJUSTMENT.  Whenever the number of shares of Common
Stock purchasable upon the exercise of the Warrant is adjusted, as herein
provided, the Company shall give Notice (pursuant to Section 15) to each Holder
of such adjustment or adjustments.

         2.5.   EXCLUDED TRANSACTIONS.  Notwithstanding any provision in this
Section 2 to the contrary, no adjustment shall be made pursuant to this Section
2 in respect of (i) the exercise of any warrants, options or other rights to
purchase Common Stock, or the conversion of any convertible securities of the
Company, in each case issued or granted prior to the date hereof or issued


                                          4

<PAGE>

or granted pursuant to or in connection with the Existing Warrant Agreement or
the Warrant Plan, (ii) the issuance of Common Stock pursuant to any dividend
reinvestment plan, if any, (iii) the issuance of shares of Common Stock to the
directors, officers or employees of, or any consultants or advisors to, the
Company, or the granting of options, stock appreciation rights or similar rights
to such persons with respect thereto, pursuant to any BONA FIDE management
compensation plan or arrangement of the Company or any of its subsidiaries, (iv)
equity securities issued, either directly or indirectly, in connection with the
acquisition by the Company of an interest in an unaffiliated third party
(whether by merger, consolidation, sale of assets or securities, or otherwise),
(v) the issuance of securities (including any convertible securities or options
and the conversion or exercise thereof) to any third party which is at such time
a creditor of the Company, in connection with the refinancing or restructuring
of the indebtedness owed to such party, (vi) the issuance of additional equity
securities to the existing shareholders of the Company, the proceeds of which
are specifically utilized for purposes of acquiring an interest in an
unaffiliated third party, and (vii) the sale or transfer of Common Stock in
connection with a Compelled Sale.

         3.     PURCHASE RIGHTS UPON MERGER, CONSOLIDATION, ETC.  (a)  In the
event of any consolidation of the Company with or merger of the Company with or
into another corporation or in case of any sale, transfer or lease to another
corporation of all or substantially all the property of the Company, the
Acquiring Person shall execute an agreement that each Holder shall have the
right thereafter (whether or not the Warrant is then exercisable by its terms)
upon payment of the Warrant Price in effect immediately prior to such action to
purchase upon exercise of the Warrant the kind and amount of securities, cash or
other assets which he would have owned or have been entitled to receive after
the happening of such consolidation, merger, sale, transfer or lease had such
Warrant been exercised immediately prior to such action; PROVIDED that no
adjustment in respect of dividends, interest or other income on or from such
shares or other securities and property shall be made during the term of a
Warrant or upon the exercise of a Warrant.  The Company shall mail by first
class mail, postage prepaid, to each Holder, notice of the execution


                                          5

<PAGE>

of any such agreement (including a copy thereof).  Such agreement shall provide
for adjustments, which shall be as nearly equivalent as may be practicable to
the adjustments provided for in this Section 3.  The provisions of this Section
3 shall similarly apply to successive consolidations, mergers, sales, transfers
or leases.  The Acquiring Person shall mail to Holders a notice describing any
supplemental Warrant Agreement.  In the event that this Section 3 shall be
applicable, the provisions of Section 2.1 shall not be applicable.

         (b)    The Company shall have the right to compel the Holder of this
Warrant to sell this Warrant in the event of a sale of all or substantially all
of the Company to a third party, whether pursuant to a sale of capital stock of
the Company, merger, consolidation, sale of assets or similar transaction (any
such sale, a "Compelled Sale").  In the event that the Company determines to
exercise its right to a Compelled Sale, it shall mail to Holders written notice
of such event, and Holders shall be entitled to receive from the Company an
amount equal to (i) the Current Value per share of Common Stock minus the
Warrant Price, multiplied by the number of shares of Common Stock issuable upon
the exercise of the Warrant, plus (ii) the fair value (as determined by the
Board of Directors of the Company acting in good faith) of any Other Securities
issuable upon the exercise of the Warrant, if any.

         4.     ROUNDING OF SHARES.  To the extent necessary upon the exercise
of a Warrant, the Company shall round each fractional share issuable upon such
exercise up to the next whole number.

         5.     OTHER DILUTIVE EVENTS.  In case any event shall occur as to
which the provisions of Section 2 or Section 3 are not strictly applicable but
the failure to make any adjustment would not fairly protect the purchase rights
represented by this Warrant in accordance with the essential intent and
principles of such Sections, then, in each such case, the Company by unanimous
action by the Board of Directors of the Company shall appoint a firm of
independent certified public accountants of recognized national standing (which
may be the regular auditors of the Company), which shall give their opinion upon
the adjustment, if any, on a basis consistent with the essential intent and
principles established in Sections 2 and


                                          6

<PAGE>

3, necessary to preserve, without dilution, the purchase rights represented by
this Warrant.  Upon receipt of such opinion, the Company will promptly mail a
copy thereof to the holder of this Warrant and shall make the adjustments
described therein.

         6.     NO DILUTION OR IMPAIRMENT.  Following the date of issuance of
this Warrant, the Company will not, by amendment of its certificate of
incorporation or through any consolidation, merger, reorganization, transfer of
assets, dissolution, issue or sale of securities or any other voluntary action,
avoid or seek to avoid the observance or performance of any of the terms of this
Warrant, but will at all times in good faith assist in the carrying out of all
such terms and in the taking of all such action as may be reasonably necessary
or appropriate in order to protect the rights of the holder of this Warrant
against dilution or other impairment.  Without limiting the generality of the
foregoing, the Company (a) will not permit the par value of any shares of stock
receivable upon the exercise of this Warrant to exceed the amount payable
therefor upon such exercise, (b) will take all such action as may be necessary
or appropriate in order that the Company may validly and legally issue fully
paid and nonassessable shares of stock on the exercise of the Warrants from time
to time outstanding, and (c) will not take any action which results in any
adjustment pursuant to Section 2 if the total number of shares of Common Stock
(or Other Securities) issuable after the action upon the exercise of all of the
Warrants would exceed the total number of shares of Common Stock (or Other
Securities) then authorized by the Company's certificate of incorporation and
available for the purpose of issue upon such exercise.

         7.     NOTICES OF CORPORATE ACTIONS.  In the event of:

         (a)    any taking by the Company of a record of the holders of any
    class of securities for the purpose of determining the holders thereof who
    are entitled to receive any dividend (other than a regular periodic
    dividend payable in cash out of earned surplus in an amount not exceeding
    the amount of the immediately preceding cash dividend for such period) or
    other distribution, or any right to subscribe for, purchase or otherwise
    acquire any


                                          7

<PAGE>

    shares of stock of any class or any other securities or property, or to
    receive any other right, or

         (b)    any capital reorganization of the Company, any reclassification
    or recapitalization of the capital stock of the Company or any
    consolidation or merger involving the Company and any other Person or any
    transfer of all or substantially all the assets of the Company to any other
    Person, or

         (c)    any voluntary or involuntary dissolution, liquidation or
    winding-
up of the Company,

the Company will mail or deliver to each holder of a Warrant a notice specifying
(i) the date or expected date on which any such record is to be taken for the
purpose of such dividend, distribution or right, and the amount and character of
such dividend, distribution or right, and (ii) the date or expected date on
which any such reorganization, reclassification, recapitalization,
consolidation, merger, transfer, dissolution, liquidation or winding-up is to
take place and the time, if any such time is to be fixed, as of which the
holders of record of Common Stock (or Other Securities) shall be entitled to
exchange their shares of Common Stock (or Other Securities) for the securities
or other property deliverable upon such reorganization, reclassification,
recapitalization, consolidation, merger, transfer, dissolution, liquidation or
winding-up.  Such notice shall be mailed or delivered at least three (3) days
prior to the date therein specified.  Failure to mail or receive such notice or
any defect therein or in the mailing thereof shall not affect the validity of
any action taken in connection with any of the foregoing transactions.

         8.     RESERVATION OF STOCK, APPRAISAL, ETC.  The Company will at all
times reserve and keep available, solely for issuance and delivery upon exercise
of the Warrants, the number of shares of Common Stock (or Other Securities) from
time to time issuable upon exercise of all Warrants at the time outstanding.
All shares of Common Stock (or Other Securities) issuable upon exercise of any
Warrants shall be duly authorized and, when issued upon such exercise, shall be
validly issued and, in the case of shares, fully paid and nonassessable with no
liability on the part of the Holders thereof.  The Company shall cause the
Appraisal to be conducted on the later


                                          8

<PAGE>

of (i) 60 days following the last day of a fiscal year or (ii) 20 days following
the date on which annual audited financial statements are available and
complete.

         9.     EXPIRATION.

         9.1.   EXPIRATION TIME. Subject to Section 9.2, the right to exercise
this Warrant shall expire upon the tenth anniversary of the date of the issuance
of this Warrant.

         9.2.   EXPIRATION EVENT.  The right to exercise this Warrant shall
expire immediately, without any requirement of the Company to take action or
provide notice to the Holder, upon the resignation or termination, with or
without cause, of the Holder of the Warrant as an officer of the Company.

         9.3.   EXPIRATION DATE.  For purposes of this Warrant, "Expiration
Date" shall mean the date upon which the right to exercise this Warrant shall
expire pursuant to Section 9.1 or 9.2 hereof.

         10.    RESTRICTIONS ON TRANSFER.

         10.1.  RESTRICTIVE LEGEND.  Except as otherwise permitted by this
Section 10, each Warrant (including each Warrant issued upon the transfer of any
Warrant) shall be stamped or otherwise imprinted with a legend in substantially
the following form:

         "This Warrant and any shares acquired upon the exercise of this
    Warrant have not been registered under the Securities Act of 1933, as
    amended, and may not be transferred, sold or otherwise disposed of
    except while a registration under such Act is in effect or pursuant to
    an exemption therefrom under such Act and in all cases in compliance
    with all applicable state securities laws, and in any event, this
    Warrant may not be sold, assigned, transferred, exchanged, mortgaged,
    pledged or granted a security interest in, or otherwise disposed of or
    encumbered by or to any party other than by will or the laws of
    descent and distribution or pursuant to a qualified domestic relations
    order as defined by the Internal Revenue Code


                                          9

<PAGE>

    of 1986, as amended, or the Employment Retirement Income Security Act of
    1934, as amended, or as otherwise set forth in this Warrant."

         10.2.  RESTRICTIONS ON TRANSFER.  Each Holder, by acceptance of this
Warrant, acknowledges and agrees that this Warrant may not be sold, assigned,
transferred, exchanged, mortgaged, pledged or granted a security interest in, or
otherwise disposed of or encumbered by or to any party other than by will or the
laws of descent and distribution or pursuant to a qualified domestic relations
order as defined by the Internal Revenue Code of 1986, as amended, or the
Employment Retirement Income Security Act of 1934, as amended, or as otherwise
set forth in this Warrant.

         11.    REGISTRATION AND TRANSFER OF WARRANTS, ETC.

         11.1.  WARRANT REGISTER; OWNERSHIP OF WARRANTS.  The Company will keep
at its principal office a register in which the Company will provide for the
registration of Warrants and the registration of transfers of Warrants.  The
Company may treat the Person in whose name any Warrant is registered on such
register as the owner thereof for all other purposes, and the Company shall not
be affected by any notice to the contrary, except that, if and when any Warrant
is accompanied by an instrument of assignment in substantially the form attached
hereto as Exhibit B, the Company may (but shall not be obligated to) treat the
bearer thereof as the owner of such Warrant for all purposes.  Subject to
Section 10, a Warrant, if properly assigned, may be exercised by a new holder
without a new Warrant first having been issued.

         11.2.  TRANSFER AND EXCHANGE OF WARRANTS.  Upon surrender of any
Warrant for registration of transfer or for exchange to the Company at its
principal office, the Company at its expense will (subject to compliance with
Section 10, if applicable) execute and deliver in exchange therefor a new
Warrant or Warrants of like tenor, in the name of such holder or as such holder
(upon payment by such holder of any applicable transfer taxes) may direct,
calling in the aggregate on the face or faces thereof for the number of shares
of Common Stock called for on the face or faces of the Warrant or Warrants so
surrendered.


                                          10

<PAGE>

         11.3.  REPLACEMENT OF WARRANTS.  Upon receipt of evidence reasonably
satisfactory to the Company of the loss, theft, destruction or mutilation of any
Warrant and, in the case of any such loss, theft or destruction of any Warrant,
upon delivery of an indemnity bond in such reasonable amount as the Company may
determine (or, at the sole option of the Company, of an indemnity agreement
reasonably satisfactory to the Company), or, in the case of any such mutilation,
upon the surrender of such Warrant for cancellation to the Company at its
principal office, the Company at its expense will execute and deliver, in lieu
thereof, a new Warrant of like tenor.

         12.    DEFINITIONS.  As used herein, unless the context otherwise
requires, the following terms have the following respective meanings:

         ACQUIRING PERSON:  With reference to the transactions referred to in
Section 3, (i) the continuing or surviving corporation of a consolidation or
merger with the Company (if other than the Company), (ii) the transferee of
substantially all of the properties of the Company, (iii) the parent entity of
any corporation consolidating with or merging into the Company in a
consolidation or merger in connection with which the Common Stock is changed
into or exchanged for stock or other securities of any other Person (including
such parent entity) or cash or any other property if the Company becomes a
subsidiary of such entity, or (iv) in the case of a capital reorganization or
reclassification or in any case in which the Company is a surviving corporation
in a merger not described in clause (iii) above, the Company.

         AFFILIATE:  Affiliate shall have the meaning set forth in Rule 12b-2
promulgated under the Securities Exchange Act of 1934, as amended.

         APPRAISAL:  The report prepared and delivered to the Board of
Directors of the Company by an independent valuation consultant or appraiser of
recognized national standing appointed by a majority of the Board of Directors
of the Company appraising the Current Value per share of Common Stock as of the
last day of the fiscal year then most recently ended.

         BUSINESS DAY:  Any day other than a Saturday or a Sunday or a day on
which commercial banking institu-


                                          11

<PAGE>

tions in the City of New York are authorized by law to be closed.  Any reference
to "days" (unless Business Days are specified) shall mean calendar days.

         COMMON STOCK:  As defined in the introduction to this Warrant, such
term to include any stock into which such Common Stock shall have been changed
or any stock resulting from any reclassification of such Common Stock, and all
other stock of any class or classes (however designated) of the Company the
holders of which have the right, without limitation as to amount, either to all
or to a share of the balance of current dividends and liquidating dividends
after the payment of dividends and distributions on any shares entitled to
preference.

         COMPANY:  As defined in the introduction to this Warrant, such term to
include any corporation which shall succeed to or assume the obligations of the
Company hereunder in compliance with Section 3.

         COMPELLED SALE:  As defined in Section 3(b) of this Warrant.

         CURRENT VALUE:  On any date specified herein, the Current Value per
share of Common Stock shall be equal to the average closing price per share of
the Common Stock as reported on the NASDAQ National Market over the thirty
consecutive trading days immediately preceding such date; PROVIDED, that if the
Common Stock is not then reported on such market, then the Current Value per
share of Common Stock shall be equal to the aggregate fair market value of the
Common Stock divided by the number of such outstanding shares, all calculated on
a fully diluted basis, without additional premiums for control or discounts for
minority interests or restrictions on transfer, as determined in the most recent
existing Appraisal.

         EXERCISE DATE:  As defined in Section 7.2 of this Warrant.

         EXISTING WARRANT AGREEMENT:  The Warrant Agreement, dated as of June
30, 1994, between Seller and United States Trust Company of New York, as Warrant
Agent.


                                          12

<PAGE>

         EXPIRATION DATE:  As defined in Section 9.3 of this Warrant.

         OTHER SECURITIES:  Any stock (other than Common Stock) and other
securities of the Company or any other Person (corporate or otherwise) which the
Holders of the Warrants at any time shall be entitled to receive, or shall have
received, upon the exercise of the Warrants, in lieu of or in addition to Common
Stock, or which at any time shall be issuable or shall have been issued in
exchange for or in replacement of Common Stock or Other Securities pursuant to
Section 3 or otherwise.

         PERSON:  A corporation, an association, a partnership, an
organization, a business, an individual, a government or political subdivision
thereof or a governmental agency.

         TRANSACTION WARRANTS:  The Warrants and all other common stock
purchase warrants issued pursuant to the Warrant Plan.

         WARRANT PLAN:  The Company's Amended and Restated 1996 Warrant Plan
adopted by the Board of Directors of the Company on April 5, 1996 and amended
and restated on July [  ], 1996.

         WARRANT PRICE:  As defined in the introduction to this Warrant.

         WARRANTS:  As defined in the introduction to this Warrant.

         13.    REMEDIES.  The Company stipulates that the remedies at law of
the Holder of this Warrant in the event of any default or threatened default by
the Company in the performance of or compliance with any of the terms of this
Warrant are not and will not be adequate and that, to the fullest extent
permitted by law, such terms may be specifically enforced by a decree for the
specific performance of any agreement contained herein or by an injunction
against a violation of any of the terms hereof or otherwise.

         14.    NO RIGHTS OR LIABILITIES AS STOCKHOLDER.  Nothing contained in
this Warrant shall be construed as (x) conferring upon the Holder hereof any
rights as a


                                          13

<PAGE>

stockholder of the Company (including, without limitation, any right to vote or
to receive dividends or to consent or to receive notice as a stockholder in
respect of any meeting of stockholders for the election of directors of the
Company or any other matter, or any right whatsoever as a stockholder of the
Company (except for those notices and other matters expressly set forth herein))
or (y) imposing any obligation on such Holder to purchase any securities or as
imposing any liabilities on such Holder as a stockholder of the Company, whether
such obligation or liabilities are asserted by the Company or by creditors of
the Company.

         15.    NOTICES.  All notices and other communications by the Company
or by any Holder to the Company under this Warrant shall be in writing and shall
be delivered in person or by facsimile transmission, or mailed by registered or
certified mail, return receipt requested, or by a nationally recognized
overnight courier, postage prepaid, addressed in each case (A) if to any Holder
of any Warrant, at the registered address of such Holder as set forth in the
register kept at the principal office of the Company, or (B) if to the Company,
to the attention of its Corporate Secretary at its principal office with a copy
to James J. Connors II, Esq., at Kelso & Company, 320 Park Avenue, 24th floor,
New York, New York 10022, PROVIDED that the exercise of any Warrant shall be
effective in the manner provided in Section 1.  Each party hereto may from time
to time change the address to which notices to it are to be delivered or mailed
hereunder by notice to the other party.

         16.    AMENDMENTS.  This Warrant and any term hereof may be changed,
waived, discharged or terminated only by an instrument in writing signed by the
party against which enforcement of such change, waiver, discharge or termination
is sought.

         17.    DESCRIPTIVE HEADINGS.  The headings in this Agreement are for
purposes of reference only and shall not limit or otherwise affect the meaning
hereof.

         18.    SEVERABILITY.  The invalidity or unenforceability of any
provision of this Warrant in any jurisdiction shall not affect the validity,
legality or enforceability of the remainder of this Warrant in such jurisdiction
or the validity, legality or enforceability


                                          14

<PAGE>

of this Warrant, including any such provision, in any other jurisdiction, it
being intended that all rights and obligations of the parties hereunder shall be
enforceable to the fullest extent permitted by law.

         19.    GOVERNING LAW.  THIS WARRANT SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAW OF
THE STATE OF DELAWARE, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS.

         20.    CONSENT TO JURISDICTION, ETC.  The Company and each Holder (by
its acceptance of this Warrant) irrevocably and unconditionally (a) agrees that
all suits, actions or other legal proceedings arising out of this Agreement or
any of the transactions contemplated hereby (a "SUIT") shall be brought and
adjudicated solely in the United States District Court for the District of
Delaware or Delaware Chancery Court, or, if such courts will not accept
jurisdiction, in any court of competent civil jurisdiction sitting in New Castle
County, Delaware, (b) submits to the exclusive jurisdiction of any such court
for the purpose of any such Suit and (c) waives and agrees not to assert by way
of motion, as a defense or otherwise in any such Suit, any claims that it is not
subject to the jurisdiction of the above courts, that such Suit is brought in an
inconvenient forum or that the venue of such Suit is improper.  Each of the
parties hereto also irrevocably and unconditionally consents to the service of
any process, summons, pleadings, notices or other papers in a manner permitted
by the notice provisions of Section 15 hereof and agrees that any such form of
service shall be effective in connection with any such Suit; PROVIDED that
nothing contained herein shall affect the right of any party to serve process,
pleadings, notices or other papers in any other manner permitted by applicable
Law.  Each of the parties hereto also agrees that any final and unappealable
judgment against a party hereto in any Suit shall be conclusive and binding on
such party and that such judgment may be enforced in any other jurisdiction,
either within or outside of the United States, by suit on the judgment, a
certified or exemplified copy of which shall be conclusive evidence of the fact
and amount of such judgment.


                                          15

<PAGE>

                        UNIVERSAL OUTDOOR HOLDINGS, INC.


                        By:
                           --------------------------
                           Name:
                           Title:


                                          16

<PAGE>

                                                                       Exhibit A

                                 FORM OF SUBSCRIPTION


                    [To be executed only upon exercise of Warrant]


TO: UNIVERSAL OUTDOOR HOLDINGS, INC.

         The undersigned registered holder of the within Warrant hereby
irrevocably exercises such Warrant for, and purchases thereunder, __________
shares of Common Stock, par value $0.01 per share, of UNIVERSAL OUTDOOR
HOLDINGS, INC., and herewith makes payment of $_____________ therefor, and
requests that the certificates for such shares be issued in the name of, and
delivered to ___________, whose address is _____________.


Dated:
      -----------  ------------------------------------------------------------
                        (Signature must conform in all respects to name of
                        holder as specified on the face of Warrant)

                        -------------------------------------------------------
                                (Street Address)

                        -------------------------------------------------------
                             (City)(State)(Zip Code)


                                          17

<PAGE>

                                                                       Exhibit B

                                  FORM OF ASSIGNMENT

                    [To be executed only upon transfer of Warrant]


         For value received, subject to the terms, condition and restrictions
contained in the within Warrant (including certain restrictions on
transferability thereof) the undersigned registered holder of the within Warrant
hereby sells, assigns and transfers unto _______________ the right represented
by such Warrant to purchase __________ shares of Common Stock, par value $0.01
per share, of UNIVERSAL OUTDOOR HOLDINGS, INC. to which such Warrant relates,
and appoints _________________ as attorney to make such transfer on the books of
UNIVERSAL OUTDOOR HOLDINGS, INC. maintained for such purpose, with full power of
substitution in the premises.

Dated:
      ------------      -------------------------------------------------------
                        (Signature must conform in all respects to name of
                        holder as specified on the face of Warrant)


                        -------------------------------------------------------
                                (Street Address)


                        -------------------------------------------------------
                             (City)(State)(Zip Code)

Signed in the presence of:


- --------------------------


                                          18


<PAGE>


                                            ANNEX B



- --------------------------------------------------------------------------------



                           UNIVERSAL OUTDOOR HOLDINGS, INC.


                       Series II Common Stock Purchase Warrant



                              Dated as of [     ], [   ]




- --------------------------------------------------------------------------------



 THIS WARRANT AND ANY SHARES ACQUIRED UPON THE EXERCISE OF THIS WARRANT HAVE
 NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT
 BE TRANSFERRED, SOLD OR OTHERWISE DISPOSED OF EXCEPT WHILE A REGISTRATION
 UNDER SUCH ACT IS IN EFFECT OR PURSUANT TO AN EXEMPTION THEREFROM UNDER SUCH
 ACT AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE STATE SECURITIES LAWS
 AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE STATE SECURITIES LAWS, AND
 IN ANY EVENT THIS WARRANT MAY NOT BE SOLD, ASSIGNED, TRANSFERRED, EXCHANGED,
 MORTGAGED, PLEDGED OR GRANTED A SECURITY INTEREST IN, OR OTHERWISE DISPOSED OF
 OR ENCUMBERED BY OR TO ANY PARTY OTHER THAN BY WILL OR THE LAWS OF DESCENT AND
 DISTRIBUTION OR PURSUANT TO A QUALIFIED DOMESTIC RELATIONS ORDER AS DEFINED BY
 THE INTERNAL REVENUE CODE OF 1986, AS AMENDED, OR THE EMPLOYMENT RETIREMENT
 INCOME SECURITY ACT OF 1934, AS AMENDED, OR AS OTHERWISE SET FORTH IN THIS
 WARRANT.

<PAGE>


1.  Exercise of Warrant.....................................................  2
 1.1.  Time and Manner of Exercise..........................................  2
 1.2.  When Exercise Effective..............................................  2
 1.3.  Delivery of Stock Certificates, etc..................................  2
 1.4.  Withholding..........................................................  3

2.  Adjustment of Number of Shares of Common Stock Issuable Upon Exercise...  3
 2.1.  Stock Dividends; Stock Splits; Reverse Stock Splits;
 Reclassifications..........................................................  3
 2.2.  No Adjustment for Dividends; No Adjustment of Warrant Price;
          Adjustments of All Other Transaction Warrants.....................  4
 2.3.  Other Adjustments....................................................  4
 2.4.  Notice of Adjustment.................................................  5
 2.5.  Excluded Transactions................................................  5

3. Purchase Rights Upon Merger, Consolidation, etc..........................  5

4.  Rounding of Shares......................................................  6

5.  Other Dilutive Events...................................................  7

6.  No Dilution or Impairment...............................................  7

7.  Notices of Corporate Actions............................................  8

8.  Reservation of Stock, Appraisal, etc....................................  9

9.  Expiration..............................................................  9
 9.1. Expiration Time.......................................................  9
 9.2. Expiration Event......................................................  9
 9.3. Expiration Date.......................................................  9

10.  Restrictions on Transfer...............................................  9
 10.1. Restrictive Legend...................................................  9
 10.2. Restrictions on Transfer............................................. 10

11.  Registration and Transfer of Warrants, etc............................. 10
 11.1. Warrant Register; Ownership of Warrants.............................. 10
 11.2.  Transfer and Exchange of Warrants................................... 11
 11.3.  Replacement of Warrants............................................. 11

12.  Definitions............................................................ 11

13.  Remedies............................................................... 14


                                          i

<PAGE>

14.  No Rights or Liabilities as Stockholder. .............................. 14

15.  Notices................................................................ 14

16.  Amendments............................................................. 15

17.  Descriptive Headings................................................... 15

18.  Severability........................................................... 15

19.  GOVERNING LAW.......................................................... 15

20.  Consent to Jurisdiction, Etc........................................... 15


Exhibit A:      Form Of Subscription........................................ 17

Exhibit B:      Form Of Assignment.......................................... 18


                                          ii

<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                       SERIES II COMMON STOCK PURCHASE WARRANT
                      [     ] Shares (Subject to the Adjustment
                             Provisions Specified Herein)


No. II-__                              [      ], [   ]


    Universal Outdoor Holdings, Inc., a Delaware corporation (the "Company"),
hereby grants to [        ] (the "Holder"), this Series II Common Stock Purchase
Warrant (the "Warrant", and together with all other Series II Common Stock
Purchase Warrants issued in substitution therefor, the "Warrants") and certifies
that the Holder is entitled to purchase from the Company up to [     ] duly
authorized, validly issued, fully paid and nonassessable shares of Common Stock,
par value $0.01 per share, of the Company (the "Common Stock") at the purchase
price per share equal to the closing price per share of the Common Stock as
reported on the NASDAQ National Market (the "Closing Price") for the day
immediately preceding the date of exercise minus $0.01 (the "Warrant Price");
PROVIDED, however, that if at any time prior to the expiration of such Warrant
the average Closing Price for any thirty (30) consecutive trading days is equal
to or greater than$16.25 and the Closing Price for the last day of such thirty
day trading period is equal to or greater than$16.25, then the Warrant Price
shall thereafter equal $5.00, in either case subject to the terms, conditions
and adjustments set forth below.  This Warrant is being issued pursuant to the
Warrant Plan (as defined in Section 12 hereof).  Certain capitalized terms used
in this Warrant are defined in Section 12; references to an "Exhibit" are,
unless otherwise specified, to one of the Exhibits attached to this Warrant and
references to a "Section" are, unless otherwise specified, to one of the
Sections of this Warrant.

<PAGE>


    1.   EXERCISE OF WARRANT.

    1.1.        TIME AND MANNER OF EXERCISE. (a)  This Warrant shall be
exercisable at any time prior to the Expiration Date.

    (b)  Subject to paragraph (a) above and the other terms and conditions set
forth herein, this Warrant may be exercised by the Holder, in whole or in part,
during normal business hours on any Business Day, by surrender of this Warrant
to the Company at its principal office, accompanied by a subscription in
substantially the form attached to this Warrant as Exhibit A duly executed by
such Holder and accompanied by payment, in cash or by certified or official bank
check payable to the order of the Company, in the amount obtained by multiplying
(x) the number of shares of Common Stock designated in such subscription (up to
the amount of shares to which such Holder is entitled to receive at such time
upon exercise of this Warrant) by (y) the Warrant Price, and such Holder shall
thereupon be entitled to receive the full number of duly authorized, validly
issued, fully paid and nonassessable shares of Common Stock (or Other
Securities) so purchased upon such exercise.

    1.2.        WHEN EXERCISE EFFECTIVE.  Each exercise of this Warrant shall
be deemed to have been effected immediately prior to the close of business on
the Business Day on which this Warrant shall have been surrendered to the
Company as provided in Section 1.1, and at such time the Person or Persons in
whose name or names any certificate or certificates for shares of Common Stock
(or Other Securities) shall be issuable upon such exercise as provided in
Section 1.3 shall be deemed to have become the Holder or Holders of record
thereof.

    1.3.        DELIVERY OF STOCK CERTIFICATES, ETC.  As soon as practicable
after each exercise of this Warrant, in whole or in part, subject to Section 1.4
hereof, and in any event within five Business Days thereafter, the Company at
its expense (including the payment by it of any applicable issue taxes) will
cause to be issued in the name of and delivered to the Holder or, subject to
Section 10, as such Holder (upon payment by such Holder of any applicable
transfer taxes) may direct,


                                          2

<PAGE>

    (a)  a certificate or certificates for the number of duly authorized,
 validly issued, fully paid and nonassessable shares of Common Stock (or Other
 Securities) to which such Holder shall be entitled upon such exercise, and

    (b)  in case such exercise is in part only, a new Warrant of like tenor,
 calling in the aggregate on the face thereof for the number of shares of
 Common Stock equal to the number of such shares which such Holder would be
 entitled to receive at such time upon exercise of this Warrant, after giving
 effect to such recent exercise.

    1.4.        WITHHOLDING.  The Company shall have the right to require a
Holder or other person entitled to receive shares of Common Stock upon exercise
of the Warrant to pay to the Company the amount which the Company is or will be
required to withhold with respect to the issuance of such shares in order for
the Company to pay taxes or to claim an income tax deduction with respect to the
issuance of such shares.  In lieu of such payment, the Company will be entitled,
at the discretion of the Board of Directors of the Company, to retain a
sufficient number of such shares (valued at the fair market value thereof, as
determined by the Board of Directors in its sole discretion on the date of
exercise) to cover the amount required to be withheld.

    2.   ADJUSTMENT OF NUMBER OF SHARES OF COMMON STOCK ISSUABLE UPON EXERCISE.
The number and kind of shares purchasable upon the exercise of this Warrant
shall be subject to adjustment from time to time as follows:

    2.1.        STOCK DIVIDENDS; STOCK SPLITS; REVERSE STOCK SPLITS;
RECLASSIFICATIONS.  In case the Company shall (i) pay a dividend or make any
other distribution with respect to its Common Stock in shares of its capital
stock, (ii) subdivide its outstanding Common Stock, (iii) combine its
outstanding Common Stock into a smaller number of shares, or (iv) issue any
shares of its capital stock in a reclassification of the Common Stock (including
any such reclassification in connection with a merger, consolidation or other
business combination in which the Company is the continuing corporation) the
number of shares of Common Stock issuable upon exercise of the War-


                                          3

<PAGE>

rant immediately prior to the record date for such dividend or distribution or
the effective date of such subdivision or combination shall be adjusted so that
the holder of the Warrant shall thereafter be entitled to receive the kind and
number of shares of Common Stock or other securities of the Company that such
holder would have owned or have been entitled to receive after the happening of
any of the events described above, had such Warrant been exercised immediately
prior to the happening of such event or any record date with respect thereto.
An adjustment made pursuant to this Section 2.1 shall become effective
immediately after the effective date of such event retroactive to the record
date, if any, for such event.

    2.2.        NO ADJUSTMENT FOR DIVIDENDS; NO ADJUSTMENT OF WARRANT PRICE;
ADJUSTMENTS OF ALL OTHER TRANSACTION WARRANTS.  Except as otherwise provided in
this Section 2, no adjustment in respect of any dividends declared and paid on
Common Stock, or on any other capital stock of the Company, shall be made during
the term of a Warrant or upon the exercise of a Warrant.  Notwithstanding
anything to the contrary contained in this Warrant, (A) in the event of any
adjustments to this Warrant pursuant to this Section 2, adjustments shall be
made solely to the number and kind of securities purchasable upon the exercise
of this Warrant and no adjustments shall be made to the Warrant Price, and (B)
no adjustments to this Warrant pursuant to this Section 2 shall be made or given
any effect unless similar adjustments are made to all other Transaction Warrants
(it being the intent of the Company and the Holder that all Transaction Warrants
shall contain adjustment provisions which are similar in nature to this Section
2 and that upon any event or circumstance giving rise to any adjustment pursuant
to this Section 2, all Transaction Warrants shall be similarly adjusted).

    2.3.        OTHER ADJUSTMENTS.  In the event that at any time, as a result
of an adjustment made pursuant to this Section 2, the registered holders shall
become entitled to receive any securities of the Company other than shares of
Common Stock, thereafter the number of such other securities so receivable upon
exercise of the Warrants shall be subject to adjustment from time to time in a
manner and on terms as nearly equivalent as practi-


                                          4

<PAGE>

cable to the provisions with respect to the shares of Common Stock contained in
this Section 2.

    2.4.        NOTICE OF ADJUSTMENT.  Whenever the number of shares of Common
Stock purchasable upon the exercise of the Warrant is adjusted, as herein
provided, the Company shall give Notice (pursuant to Section 15) to each Holder
of such adjustment or adjustments.

    2.5.        EXCLUDED TRANSACTIONS.  Notwithstanding any provision in this
Section 2 to the contrary, no adjustment shall be made pursuant to this Section
2 in respect of (i) the exercise of any warrants, options or other rights to
purchase Common Stock, or the conversion of any convertible securities of the
Company, in each case issued or granted prior to the date hereof or issued or
granted pursuant to or in connection with the Existing Warrant Agreement or the
Warrant Plan, (ii) the issuance of Common Stock pursuant to any dividend
reinvestment plan, if any, (iii) the issuance of shares of Common Stock to the
directors, officers or employees of, or any consultants or advisors to, the
Company, or the granting of options, stock appreciation rights or similar rights
to such persons with respect thereto, pursuant to any BONA FIDE management
compensation plan or arrangement of the Company or any of its subsidiaries, (iv)
equity securities issued, either directly or indirectly, in connection with the
acquisition by the Company of an interest in an unaffiliated third party
(whether by merger, consolidation, sale of assets or securities, or otherwise),
(v) the issuance of securities (including any convertible securities or options
and the conversion or exercise thereof) to any third party which is at such time
a creditor of the Company, in connection with the refinancing or restructuring
of the indebtedness owed to such party, (vi) the issuance of additional equity
securities to the existing shareholders of the Company, the proceeds of which
are specifically utilized for purposes of acquiring an interest in an
unaffiliated third party, and (vii) the sale or transfer of Common Stock in
connection with a Compelled Sale.

    3.   PURCHASE RIGHTS UPON MERGER, CONSOLIDATION, ETC.  (a)  In the event of
any consolidation of the Company with or merger of the Company with or into
another corporation or in case of any sale, transfer or lease to another
corporation of all or substantially all the


                                          5

<PAGE>

property of the Company, the Acquiring Person shall execute an agreement that
each Holder shall have the right thereafter (whether or not the Warrant is then
exercisable by its terms) upon payment of the Warrant Price in effect
immediately prior to such action to purchase upon exercise of the Warrant the
kind and amount of securities, cash or other assets which he would have owned or
have been entitled to receive after the happening of such consolidation, merger,
sale, transfer or lease had such Warrant been exercised immediately prior to
such action; PROVIDED that no adjustment in respect of dividends, interest or
other income on or from such shares or other securities and property shall be
made during the term of a Warrant or upon the exercise of a Warrant.  The
Company shall mail by first class mail, postage prepaid, to each Holder, notice
of the execution of any such agreement (including a copy thereof).  Such
agreement shall provide for adjustments, which shall be as nearly equivalent as
may be practicable to the adjustments provided for in this Section 3.  The
provisions of this Section 3 shall similarly apply to successive consolidations,
mergers, sales, transfers or leases.  The Acquiring Person shall mail to Holders
a notice describing any supplemental Warrant Agreement.  In the event that this
Section 3 shall be applicable, the provisions of Section 2.1 shall not be
applicable.

    (b)  The Company shall have the right to compel the Holder of this Warrant
to sell this Warrant in the event of a sale of all or substantially all of the
Company to a third party, whether pursuant to a sale of capital stock of the
Company, merger, consolidation, sale of assets or similar transaction (any such
sale, a "Compelled Sale").  In the event that the Company determines to exercise
its right to a Compelled Sale, it shall mail to Holders written notice of such
event, and Holders shall be entitled to receive from the Company an amount equal
to (i) the Current Value per share of Common Stock minus the Warrant Price,
multiplied by the number of shares of Common Stock issuable upon the exercise of
the Warrant, plus (ii) the fair value (as determined by the Board of Directors
of the Company acting in good faith) of any Other Securities issuable upon the
exercise of the Warrant, if any.

    4.   ROUNDING OF SHARES.  To the extent necessary upon the exercise of a
Warrant, the Company shall


                                          6

<PAGE>

round each fractional share issuable upon such exercise up to the next whole
number.

    5.   OTHER DILUTIVE EVENTS.  In case any event shall occur as to which the
provisions of Section 2 or Section 3 are not strictly applicable but the failure
to make any adjustment would not fairly protect the purchase rights represented
by this Warrant in accordance with the essential intent and principles of such
Sections, then, in each such case, the Company by unanimous action by the Board
of Directors of the Company shall appoint a firm of independent certified public
accountants of recognized national standing (which may be the regular auditors
of the Company), which shall give their opinion upon the adjustment, if any, on
a basis consistent with the essential intent and principles established in
Sections 2 and 3, necessary to preserve, without dilution, the purchase rights
represented by this Warrant.  Upon receipt of such opinion, the Company will
promptly mail a copy thereof to the holder of this Warrant and shall make the
adjustments described therein.

    6.   NO DILUTION OR IMPAIRMENT.  Following the date of issuance of this
Warrant, the Company will not, by amendment of its certificate of incorporation
or through any consolidation, merger, reorganization, transfer of assets,
dissolution, issue or sale of securities or any other voluntary action, avoid or
seek to avoid the observance or performance of any of the terms of this Warrant,
but will at all times in good faith assist in the carrying out of all such terms
and in the taking of all such action as may be reasonably necessary or
appropriate in order to protect the rights of the holder of this Warrant against
dilution or other impairment.  Without limiting the generality of the foregoing,
the Company (a) will not permit the par value of any shares of stock receivable
upon the exercise of this Warrant to exceed the amount payable therefor upon
such exercise, (b) will take all such action as may be necessary or appropriate
in order that the Company may validly and legally issue fully paid and
nonassessable shares of stock on the exercise of the Warrants from time to time
outstanding, and (c) will not take any action which results in any adjustment
pursuant to Section 2 if the total number of shares of Common Stock (or Other
Securities) issuable after the action upon the exercise of all of the Warrants
would exceed the total number of shares


                                          7

<PAGE>

of Common Stock (or Other Securities) then authorized by the Company's
certificate of incorporation and available for the purpose of issue upon such
exercise.

    7.   NOTICES OF CORPORATE ACTIONS.  In the event of:

         (a)    any taking by the Company of a record of the holders of any
    class of securities for the purpose of determining the holders thereof who
    are entitled to receive any dividend (other than a regular periodic
    dividend payable in cash out of earned surplus in an amount not exceeding
    the amount of the immediately preceding cash dividend for such period) or
    other distribution, or any right to subscribe for, purchase or otherwise
    acquire any shares of stock of any class or any other securities or
    property, or to receive any other right, or

    (b)  any capital reorganization of the Company, any reclassification or
 recapitalization of the capital stock of the Company or any consolidation or
 merger involving the Company and any other Person or any transfer of all or
 substantially all the assets of the Company to any other Person, or

    (c)  any voluntary or involuntary dissolution, liquidation or winding-
up of the Company,

the Company will mail or deliver to each holder of a Warrant a notice specifying
(i) the date or expected date on which any such record is to be taken for the
purpose of such dividend, distribution or right, and the amount and character of
such dividend, distribution or right, and (ii) the date or expected date on
which any such reorganization, reclassification, recapitalization,
consolidation, merger, transfer, dissolution, liquidation or winding-up is to
take place and the time, if any such time is to be fixed, as of which the
holders of record of Common Stock (or Other Securities) shall be entitled to
exchange their shares of Common Stock (or Other Securities) for the securities
or other property deliverable upon such reorganization, reclassification,
recapitalization, consolidation, merger, transfer, dissolution, liquidation or
winding-up.  Such notice shall be mailed or delivered at least three (3) days
prior to the date therein specified.  Failure to mail or receive such


                                          8

<PAGE>

notice or any defect therein or in the mailing thereof shall not affect the
validity of any action taken in connection with any of the foregoing
transactions.

    8.   RESERVATION OF STOCK, APPRAISAL, ETC.  The Company will at all times
reserve and keep available, solely for issuance and delivery upon exercise of
the Warrants, the number of shares of Common Stock (or Other Securities) from
time to time issuable upon exercise of all Warrants at the time outstanding.
All shares of Common Stock (or Other Securities) issuable upon exercise of any
Warrants shall be duly authorized and, when issued upon such exercise, shall be
validly issued and, in the case of shares, fully paid and nonassessable with no
liability on the part of the Holders thereof.  The Company shall cause the
Appraisal to be conducted on the later of (i) 60 days following the last day of
a fiscal year or (ii) 20 days following the date on which annual audited
financial statements are available and complete.

    9.   EXPIRATION.

    9.1.        EXPIRATION TIME. Subject to Section 9.2, the right to exercise
this Warrant shall expire upon the tenth anniversary of the date of the issuance
of this Warrant.

    9.2.        EXPIRATION EVENT.  The right to exercise this Warrant shall
expire immediately, without any requirement of the Company to take action or
provide notice to the Holder, upon the resignation or termination, with or
without cause, of the Holder of the Warrant as an officer of the Company.

    9.3.        EXPIRATION DATE.  For purposes of this Warrant, "Expiration
Date" shall mean the date upon which the right to exercise this Warrant shall
expire pursuant to Section 9.1 or 9.2 hereof.

    10.         RESTRICTIONS ON TRANSFER.

    10.1.       RESTRICTIVE LEGEND.  Except as otherwise permitted by this
Section 10, each Warrant (including each Warrant issued upon the transfer of any
Warrant) shall be stamped or otherwise imprinted with a legend in substantially
the following form:


                                          9

<PAGE>

    "This Warrant and any shares acquired upon the exercise of this Warrant
 have not been registered under the Securities Act of 1933, as amended, and
 may not be transferred, sold or otherwise disposed of except while a
 registration under such Act is in effect or pursuant to an exemption
 therefrom under such Act and in all cases in compliance with all applicable
 state securities laws, and in any event this Warrant may not be sold,
 assigned, transferred, exchanged, mortgaged, pledged or granted a security
 interest in, or otherwise disposed of or encumbered by or to any party other
 than by will or the laws of descent and distribution or pursuant to a
 qualified domestic relations order as defined by the Internal Revenue Code
 of 1986, as amended, or the Employment Retirement Income Security Act of
 1934, as amended, or as otherwise set forth in this Warrant."

    10.2.       RESTRICTIONS ON TRANSFER.  Each Holder, by acceptance of this
Warrant, acknowledges and agrees that this Warrant may not be sold, assigned,
transferred, exchanged, mortgaged, pledged or granted a security interest in, or
otherwise disposed of or encumbered by or to any party other than by will or the
laws of descent and distribution or pursuant to a qualified domestic relations
order as defined by the Internal Revenue Code of 1986, as amended, or the
Employment Retirement Income Security Act of 1934, as amended, or as otherwise
set forth in this Warrant.

    11.         REGISTRATION AND TRANSFER OF WARRANTS, ETC.

    11.1.       WARRANT REGISTER; OWNERSHIP OF WARRANTS.  The Company will keep
at its principal office a register in which the Company will provide for the
registration of Warrants and the registration of transfers of Warrants.  The
Company may treat the Person in whose name any Warrant is registered on such
register as the owner thereof for all other purposes, and the Company shall not
be affected by any notice to the contrary, except that, if and when any Warrant
is accompanied by an instrument of assignment in substantially the form attached
hereto as Exhibit B, the Company may (but shall not be obligated to) treat the
bearer thereof as the owner of such Warrant for all purposes.  Subject to
Section 10, a Warrant, if


                                          10

<PAGE>

properly assigned, may be exercised by a new holder without a new Warrant first
having been issued.

    11.2.       TRANSFER AND EXCHANGE OF WARRANTS.  Upon surrender of any
Warrant for registration of transfer or for exchange to the Company at its
principal office, the Company at its expense will (subject to compliance with
Section 10, if applicable) execute and deliver in exchange therefor a new
Warrant or Warrants of like tenor, in the name of such holder or as such holder
(upon payment by such holder of any applicable transfer taxes) may direct,
calling in the aggregate on the face or faces thereof for the number of shares
of Common Stock called for on the face or faces of the Warrant or Warrants so
surrendered.

    11.3.       REPLACEMENT OF WARRANTS.  Upon receipt of evidence reasonably
satisfactory to the Company of the loss, theft, destruction or mutilation of any
Warrant and, in the case of any such loss, theft or destruction of any Warrant,
upon delivery of an indemnity bond in such reasonable amount as the Company may
determine (or, at the sole option of the Company, of an indemnity agreement
reasonably satisfactory to the Company), or, in the case of any such mutilation,
upon the surrender of such Warrant for cancellation to the Company at its
principal office, the Company at its expense will execute and deliver, in lieu
thereof, a new Warrant of like tenor.

    12.         DEFINITIONS.  As used herein, unless the context otherwise
requires, the following terms have the following respective meanings:

    ACQUIRING PERSON:  With reference to the transactions referred to in
Section 3, (i) the continuing or surviving corporation of a consolidation or
merger with the Company (if other than the Company), (ii) the transferee of
substantially all of the properties of the Company, (iii) the parent entity of
any corporation consolidating with or merging into the Company in a
consolidation or merger in connection with which the Common Stock is changed
into or exchanged for stock or other securities of any other Person (including
such parent entity) or cash or any other property if the Company becomes a
subsidiary of such entity, or (iv) in the case of a capital reorganization or
reclassification or in any


                                          11

<PAGE>

case in which the Company is a surviving corporation in a merger not described
in clause (iii) above, the Company.

    AFFILIATE:  Affiliate shall have the meaning set forth in Rule 12b-2
promulgated under the Securities Exchange Act of 1934, as amended.

    APPRAISAL:  The report prepared and delivered to the Board of Directors of
the Company by an independent valuation consultant or appraiser of recognized
national standing appointed by a majority of the Board of Directors of the
Company appraising the Current Value per share of Common Stock as of the last
day of the fiscal year then most recently ended.

    BUSINESS DAY:  Any day other than a Saturday or a Sunday or a day on which
commercial banking institutions in the City of New York are authorized by law to
be closed.  Any reference to "days" (unless Business Days are specified) shall
mean calendar days.

    COMMON STOCK:  As defined in the introduction to this Warrant, such term to
include any stock into which such Common Stock shall have been changed or any
stock resulting from any reclassification of such Common Stock, and all other
stock of any class or classes (however designated) of the Company the holders of
which have the right, without limitation as to amount, either to all or to a
share of the balance of current dividends and liquidating dividends after the
payment of dividends and distributions on any shares entitled to preference.

    COMPANY:  As defined in the introduction to this Warrant, such term to
include any corporation which shall succeed to or assume the obligations of the
Company hereunder in compliance with Section 3.

    COMPELLED SALE:  As defined in Section 3(b) of this Warrant.

    CURRENT VALUE:  On any date specified herein, the Current Value per share
of Common Stock shall be equal to the Closing Price over the thirty consecutive
trading days immediately preceding such date; PROVIDED, that if the Common Stock
is not then reported on such market, then the Current Value per share of Common
Stock shall be equal to the aggregate fair market value of the


                                          12

<PAGE>

Common Stock divided by the number of such outstanding shares, all calculated on
a fully diluted basis, without additional premiums for control or discounts for
minority interests or restrictions on transfer, as determined in the most recent
existing Appraisal.

    EXERCISE DATE:  As defined in Section 7.2 of this Warrant.

    EXISTING WARRANT AGREEMENT:  The Warrant Agreement, dated as of June 30,
1994, between Seller and United States Trust Company of New York, as Warrant
Agent.

    EXPIRATION DATE:  As defined in Section 9.3 of this Warrant.

    OTHER SECURITIES:  Any stock (other than Common Stock) and other securities
of the Company or any other Person (corporate or otherwise) which the Holders of
the Warrants at any time shall be entitled to receive, or shall have received,
upon the exercise of the Warrants, in lieu of or in addition to Common Stock, or
which at any time shall be issuable or shall have been issued in exchange for or
in replacement of Common Stock or Other Securities pursuant to Section 3 or
otherwise.

    PERSON:  A corporation, an association, a partnership, an organization, a
business, an individual, a government or political subdivision thereof or a
governmental agency.

    TRANSACTION WARRANTS:  The Warrants and all other common stock purchase
warrants issued pursuant to the Warrant Plan.

         WARRANT PLAN:  The Company's Amended and Restated 1996 Warrant Plan
adopted by the Board of Directors of the Company on April 5, 1996 and amended
and restated on July [  ], 1996.

    WARRANT PRICE:  As defined in the introduction to this Warrant.

    WARRANTS:  As defined in the introduction to this Warrant.


                                          13

<PAGE>


    13.         REMEDIES.  The Company stipulates that the remedies at law of
the Holder of this Warrant in the event of any default or threatened default by
the Company in the performance of or compliance with any of the terms of this
Warrant are not and will not be adequate and that, to the fullest extent
permitted by law, such terms may be specifically enforced by a decree for the
specific performance of any agreement contained herein or by an injunction
against a violation of any of the terms hereof or otherwise.

    14.         NO RIGHTS OR LIABILITIES AS STOCKHOLDER.  Nothing contained in
this Warrant shall be construed as (x) conferring upon the Holder hereof any
rights as a stockholder of the Company (including, without limitation, any right
to vote or to receive dividends or to consent or to receive notice as a
stockholder in respect of any meeting of stockholders for the election of
directors of the Company or any other matter, or any right whatsoever as a
stockholder of the Company (except for those notices and other matters expressly
set forth herein)) or (y) imposing any obligation on such Holder to purchase any
securities or as imposing any liabilities on such Holder as a stockholder of the
Company, whether such obligation or liabilities are asserted by the Company or
by creditors of the Company.

    15.         NOTICES.  All notices and other communications by the Company
or by any Holder to the Company under this Warrant shall be in writing and shall
be delivered in person or by facsimile transmission, or mailed by registered or
certified mail, return receipt requested, or by a nationally recognized
overnight courier, postage prepaid, addressed in each case (A) if to any Holder
of any Warrant, at the registered address of such Holder as set forth in the
register kept at the principal office of the Company, or (B) if to the Company,
to the attention of its Corporate Secretary at its principal office with a copy
to James J. Connors II, Esq., at Kelso & Company, 320 Park Avenue, 24th floor,
New York, New York 10022, PROVIDED that the exercise of any Warrant shall be
effective in the manner provided in Section 1.  Each party hereto may from time
to time change the address to which notices to it are to be delivered or mailed
hereunder by notice to the other party.


                                          14

<PAGE>

    16.         AMENDMENTS.  This Warrant and any term hereof may be changed,
waived, discharged or terminated only by an instrument in writing signed by the
party against which enforcement of such change, waiver, discharge or termination
is sought.

    17.         DESCRIPTIVE HEADINGS.  The headings in this Agreement are for
purposes of reference only and shall not limit or otherwise affect the meaning
hereof.

    18.         SEVERABILITY.  The invalidity or unenforceability of any
provision of this Warrant in any jurisdiction shall not affect the validity,
legality or enforceability of the remainder of this Warrant in such jurisdiction
or the validity, legality or enforceability of this Warrant, including any such
provision, in any other jurisdiction, it being intended that all rights and
obligations of the parties hereunder shall be enforceable to the fullest extent
permitted by law.

    19.         GOVERNING LAW.  THIS WARRANT SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAW OF
THE STATE OF DELAWARE, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS.

    20.         CONSENT TO JURISDICTION, ETC.  The Company and each Holder (by
its acceptance of this Warrant) irrevocably and unconditionally (a) agrees that
all suits, actions or other legal proceedings arising out of this Agreement or
any of the transactions contemplated hereby (a "SUIT") shall be brought and
adjudicated solely in the United States District Court for the District of
Delaware or Delaware Chancery Court, or, if such courts will not accept
jurisdiction, in any court of competent civil jurisdiction sitting in New Castle
County, Delaware, (b) submits to the exclusive jurisdiction of any such court
for the purpose of any such Suit and (c) waives and agrees not to assert by way
of motion, as a defense or otherwise in any such Suit, any claims that it is not
subject to the jurisdiction of the above courts, that such Suit is brought in an
inconvenient forum or that the venue of such Suit is improper.  Each of the
parties hereto also irrevocably and unconditionally consents to the service of
any process, summons, pleadings, notices or other papers in a manner permitted


                                          15

<PAGE>

by the notice provisions of Section 15 hereof and agrees that any such form of
service shall be effective in connection with any such Suit; PROVIDED that
nothing contained herein shall affect the right of any party to serve process,
pleadings, notices or other papers in any other manner permitted by applicable
Law.  Each of the parties hereto also agrees that any final and unappealable
judgment against a party hereto in any Suit shall be conclusive and binding on
such party and that such judgment may be enforced in any other jurisdiction,
either within or outside of the United States, by suit on the judgment, a
certified or exemplified copy of which shall be conclusive evidence of the fact
and amount of such judgment.

                   UNIVERSAL OUTDOOR HOLDINGS, INC.


                   By:
                      --------------------------
                      Name:
                      Title:


                                          16

<PAGE>

                                                                       Exhibit A

                                 FORM OF SUBSCRIPTION


                    [To be executed only upon exercise of Warrant]


TO: UNIVERSAL OUTDOOR HOLDINGS, INC.

    The undersigned registered holder of the within Warrant hereby irrevocably
exercises such Warrant for, and purchases thereunder, __________ shares of
Common Stock, par value $0.01 per share, of UNIVERSAL OUTDOOR HOLDINGS, INC.,
and herewith makes payment of $_____________ therefor, and requests that the
certificates for such shares be issued in the name of, and delivered to
___________, whose address is _____________.


Dated:
   -----------  ------------------------------------------------------------
                   (Signature must conform in all respects to name of holder as
                   specified on the face of Warrant)

                ------------------------------------------------------------
                           (Street Address)

                ------------------------------------------------------------
                        (City)(State)(Zip Code)

<PAGE>

                                                                       Exhibit B

                                  FORM OF ASSIGNMENT

                    [To be executed only upon transfer of Warrant]


    For value received, subject to the terms, condition and restrictions
contained in the within Warrant (including certain restrictions on
transferability thereof) the undersigned registered holder of the within Warrant
hereby sells, assigns and transfers unto _______________ the right represented
by such Warrant to purchase __________ shares of Common Stock, par value $0.01
per share, of UNIVERSAL OUTDOOR HOLDINGS, INC. to which such Warrant relates,
and appoints _________________ as attorney to make such transfer on the books of
UNIVERSAL OUTDOOR HOLDINGS, INC. maintained for such purpose, with full power of
substitution in the premises.

Dated:
   -----------  ------------------------------------------------------------
                   (Signature must conform in all respects to name of holder as
                   specified on the face of Warrant)


                ------------------------------------------------------------
                           (Street Address)


                ------------------------------------------------------------
                        (City)(State)(Zip Code)

Signed in the presence of:


- --------------------------

<PAGE>

                                                 ANNEX C



- --------------------------------------------------------------------------------



                           UNIVERSAL OUTDOOR HOLDINGS, INC.


                       Series III Common Stock Purchase Warrant



                              Dated as of [     ], [   ]




- --------------------------------------------------------------------------------



    THIS WARRANT AND ANY SHARES ACQUIRED UPON THE EXERCISE OF THIS WARRANT HAVE
    NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY
    NOT BE TRANSFERRED, SOLD OR OTHERWISE DISPOSED OF EXCEPT WHILE A
    REGISTRATION UNDER SUCH ACT IS IN EFFECT OR PURSUANT TO AN EXEMPTION
    THEREFROM UNDER SUCH ACT AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE
    STATE SECURITIES LAWS AND IN ALL CASES IN COMPLIANCE WITH ALL APPLICABLE
    STATE SECURITIES LAWS, AND IN ANY EVENT THIS WARRANT MAY NOT BE SOLD,
    ASSIGNED, TRANSFERRED, EXCHANGED, MORTGAGED, PLEDGED OR GRANTED A SECURITY
    INTEREST IN, OR OTHERWISE DISPOSED OF OR ENCUMBERED BY OR TO ANY PARTY
    OTHER THAN BY WILL OR THE LAWS OF DESCENT AND DISTRIBUTION OR PURSUANT TO A
    QUALIFIED DOMESTIC RELATIONS ORDER AS DEFINED BY THE INTERNAL REVENUE CODE
    OF 1986, AS AMENDED, OR THE EMPLOYMENT RETIREMENT INCOME SECURITY ACT OF
    1934, AS AMENDED, OR AS OTHERWISE SET FORTH IN THIS WARRANT.

<PAGE>

1.  Exercise of Warrant.....................................................  2
    1.1.  Time and Manner of Exercise.......................................  2
    1.2.  When Exercise Effective...........................................  2
    1.3.  Delivery of Stock Certificates, etc...............................  2
    1.4.  Withholding.......................................................  3

2.  Adjustment of Number of Shares of Common Stock Issuable Upon Exercise...  3
    2.1.  Stock Dividends; Stock Splits; Reverse Stock Splits;
    Reclassifications.......................................................  3
    2.2.  No Adjustment for Dividends; No Adjustment of Warrant Price;
         Adjustments of All Other Transaction Warrants......................  4
    2.3.  Other Adjustments.................................................  4
    2.4.  Notice of Adjustment..............................................  5
    2.5.  Excluded Transactions.............................................  5

3. Purchase Rights Upon Merger, Consolidation, etc..........................  5

4.  Rounding of Shares......................................................  6

5.  Other Dilutive Events...................................................  7

6.  No Dilution or Impairment...............................................  7

7.  Notices of Corporate Actions............................................  8

8.  Reservation of Stock, Appraisal, etc....................................  9

9.  Expiration..............................................................  9
    9.1. Expiration Time....................................................  9
    9.2. Expiration Event...................................................  9
    9.3. Expiration Date....................................................  9

10.  Restrictions on Transfer...............................................  9
    10.1. Restrictive Legend................................................  9
    10.2. Restrictions on Transfer.......................................... 10

11.  Registration and Transfer of Warrants, etc............................. 10
    11.1. Warrant Register; Ownership of Warrants........................... 10
    11.2.  Transfer and Exchange of Warrants................................ 11
    11.3.  Replacement of Warrants.......................................... 11

12.  Definitions............................................................ 11

13.  Remedies............................................................... 14


                                          i

<PAGE>

14.  No Rights or Liabilities as Stockholder. .............................. 14

15.  Notices................................................................ 14

16.  Amendments............................................................. 15

17.  Descriptive Headings................................................... 15

18.  Severability........................................................... 15

19.  GOVERNING LAW.......................................................... 15

20.  Consent to Jurisdiction, Etc........................................... 15


Exhibit A:      Form Of Subscription........................................ 17

Exhibit B:      Form Of Assignment.......................................... 18


                                          ii


<PAGE>

                           UNIVERSAL OUTDOOR HOLDINGS, INC.

                       SERIES III COMMON STOCK PURCHASE WARRANT
                      [     ] Shares (Subject to the Adjustment
                             Provisions Specified Herein)


No. III-__                             [      ], [   ]


         Universal Outdoor Holdings, Inc., a Delaware corporation (the
"Company"), hereby grants to [        ] (the "Holder"), this Series III Common
Stock Purchase Warrant (the "Warrant", and together with all other Series III
Common Stock Purchase Warrants issued in substitution therefor, the "Warrants")
and certifies that the Holder is entitled to purchase from the Company up to [
 ] duly authorized, validly issued, fully paid and nonassessable shares of
Common Stock, par value $0.01 per share, of the Company (the "Common Stock") at
the purchase price per share equal to the closing price per share of the Common
Stock as reported on the NASDAQ National Market (the "Closing Price") for the
day immediately preceding the date of exercise minus $0.01 (the "Warrant
Price"); PROVIDED, however, that if at any time prior to the expiration of such
Warrant the average Closing Price for any thirty (30) consecutive trading days
is equal to or greater than $20.00 and the Closing Price for the last day of
such thirty day trading period is equal to or greater than $20.00, then the
Warrant Price shall thereafter equal $5.00, in either case subject to the terms,
conditions and adjustments set forth below.  This Warrant is being issued
pursuant to the Warrant Plan (as defined in Section 12 hereof).  Certain
capitalized terms used in this Warrant are defined in Section 12; references to
an "Exhibit" are, unless otherwise specified, to one of the Exhibits attached to
this Warrant and references to a "Section" are, unless otherwise specified, to
one of the Sections of this Warrant.

<PAGE>

                1.      EXERCISE OF WARRANT.

         1.1.   TIME AND MANNER OF EXERCISE. (a)  This Warrant shall be
exercisable at any time prior to the Expiration Date.

         (b)    Subject to paragraph (a) above and the other terms and
conditions set forth herein, this Warrant may be exercised by the Holder, in
whole or in part, during normal business hours on any Business Day, by surrender
of this Warrant to the Company at its principal office, accompanied by a
subscription in substantially the form attached to this Warrant as Exhibit A
duly executed by such Holder and accompanied by payment, in cash or by certified
or official bank check payable to the order of the Company, in the amount
obtained by multiplying (x) the number of shares of Common Stock designated in
such subscription (up to the amount of shares to which such Holder is entitled
to receive at such time upon exercise of this Warrant) by (y) the Warrant Price,
and such Holder shall thereupon be entitled to receive the full number of duly
authorized, validly issued, fully paid and nonassessable shares of Common Stock
(or Other Securities) so purchased upon such exercise.

         1.2.   WHEN EXERCISE EFFECTIVE.  Each exercise of this Warrant shall
be deemed to have been effected immediately prior to the close of business on
the Business Day on which this Warrant shall have been surrendered to the
Company as provided in Section 1.1, and at such time the Person or Persons in
whose name or names any certificate or certificates for shares of Common Stock
(or Other Securities) shall be issuable upon such exercise as provided in
Section 1.3 shall be deemed to have become the Holder or Holders of record
thereof.

         1.3.   DELIVERY OF STOCK CERTIFICATES, ETC.  As soon as practicable
after each exercise of this Warrant, in whole or in part, subject to Section 1.4
hereof, and in any event within five Business Days thereafter, the Company at
its expense (including the payment by it of any applicable issue taxes) will
cause to be issued in the name of and delivered to the Holder or, subject to
Section 10, as such Holder (upon payment by such Holder of any applicable
transfer taxes) may direct,


                                          2

<PAGE>

         (a)       a certificate or certificates for the number of duly
    authorized, validly issued, fully paid and nonassessable shares of Common
    Stock (or Other Securities) to which such Holder shall be entitled upon
    such exercise, and

         (b)       in case such exercise is in part only, a new Warrant of like
    tenor, calling in the aggregate on the face thereof for the number of
    shares of Common Stock equal to the number of such shares which such Holder
    would be entitled to receive at such time upon exercise of this Warrant,
    after giving effect to such recent exercise.

         1.4.   WITHHOLDING.  The Company shall have the right to require a
Holder or other person entitled to receive shares of Common Stock upon exercise
of the Warrant to pay to the Company the amount which the Company is or will be
required to withhold with respect to the issuance of such shares in order for
the Company to pay taxes or to claim an income tax deduction with respect to the
issuance of such shares.  In lieu of such payment, the Company will be entitled,
at the discretion of the Board of Directors of the Company, to retain a
sufficient number of such shares (valued at the fair market value thereof, as
determined by the Board of Directors in its sole discretion on the date of
exercise) to cover the amount required to be withheld.

         2.        ADJUSTMENT OF NUMBER OF SHARES OF COMMON STOCK ISSUABLE UPON
EXERCISE.  The number and kind of shares purchasable upon the exercise of this
Warrant shall be subject to adjustment from time to time as follows:

         2.1.   STOCK DIVIDENDS; STOCK SPLITS; REVERSE STOCK SPLITS;
RECLASSIFICATIONS.  In case the Company shall (i) pay a dividend or make any
other distribution with respect to its Common Stock in shares of its capital
stock, (ii) subdivide its outstanding Common Stock, (iii) combine its
outstanding Common Stock into a smaller number of shares, or (iv) issue any
shares of its capital stock in a reclassification of the Common Stock (including
any such reclassification in connection with a merger, consolidation or other
business combination in which the Company is the continuing corporation) the
number of shares of Common Stock issuable upon exercise of the War-


                                          3

<PAGE>

rant immediately prior to the record date for such dividend or distribution or
the effective date of such subdivision or combination shall be adjusted so that
the holder of the Warrant shall thereafter be entitled to receive the kind and
number of shares of Common Stock or other securities of the Company that such
holder would have owned or have been entitled to receive after the happening of
any of the events described above, had such Warrant been exercised immediately
prior to the happening of such event or any record date with respect thereto.
An adjustment made pursuant to this Section 2.1 shall become effective
immediately after the effective date of such event retroactive to the record
date, if any, for such event.

         2.2.   NO ADJUSTMENT FOR DIVIDENDS; NO ADJUSTMENT OF WARRANT PRICE;
ADJUSTMENTS OF ALL OTHER TRANSACTION WARRANTS.  Except as otherwise provided in
this Section 2, no adjustment in respect of any dividends declared and paid on
Common Stock, or on any other capital stock of the Company, shall be made during
the term of a Warrant or upon the exercise of a Warrant.  Notwithstanding
anything to the contrary contained in this Warrant, (A) in the event of any
adjustments to this Warrant pursuant to this Section 2, adjustments shall be
made solely to the number and kind of securities purchasable upon the exercise
of this Warrant and no adjustments shall be made to the Warrant Price, and (B)
no adjustments to this Warrant pursuant to this Section 2 shall be made or given
any effect unless similar adjustments are made to all other Transaction Warrants
(it being the intent of the Company and the Holder that all Transaction Warrants
shall contain adjustment provisions which are similar in nature to this Section
2 and that upon any event or circumstance giving rise to any adjustment pursuant
to this Section 2, all Transaction Warrants shall be similarly adjusted).

         2.3.   OTHER ADJUSTMENTS.  In the event that at any time, as a result
of an adjustment made pursuant to this Section 2, the registered holders shall
become entitled to receive any securities of the Company other than shares of
Common Stock, thereafter the number of such other securities so receivable upon
exercise of the Warrants shall be subject to adjustment from time to time in a
manner and on terms as nearly equivalent as practi-


                                          4

<PAGE>

cable to the provisions with respect to the shares of Common Stock contained in
this Section 2.

         2.4.   NOTICE OF ADJUSTMENT.  Whenever the number of shares of Common
Stock purchasable upon the exercise of the Warrant is adjusted, as herein
provided, the Company shall give Notice (pursuant to Section 15) to each Holder
of such adjustment or adjustments.

         2.5.   EXCLUDED TRANSACTIONS.  Notwithstanding any provision in this
Section 2 to the contrary, no adjustment shall be made pursuant to this Section
2 in respect of (i) the exercise of any warrants, options or other rights to
purchase Common Stock, or the conversion of any convertible securities of the
Company, in each case issued or granted prior to the date hereof or issued or
granted pursuant to or in connection with the Existing Warrant Agreement or the
Warrant Plan, (ii) the issuance of Common Stock pursuant to any dividend
reinvestment plan, if any, (iii) the issuance of shares of Common Stock to the
directors, officers or employees of, or any consultants or advisors to, the
Company, or the granting of options, stock appreciation rights or similar rights
to such persons with respect thereto, pursuant to any BONA FIDE management
compensation plan or arrangement of the Company or any of its subsidiaries, (iv)
equity securities issued, either directly or indirectly, in connection with the
acquisition by the Company of an interest in an unaffiliated third party
(whether by merger, consolidation, sale of assets or securities, or otherwise),
(v) the issuance of securities (including any convertible securities or options
and the conversion or exercise thereof) to any third party which is at such time
a creditor of the Company, in connection with the refinancing or restructuring
of the indebtedness owed to such party, (vi) the issuance of additional equity
securities to the existing shareholders of the Company, the proceeds of which
are specifically utilized for purposes of acquiring an interest in an
unaffiliated third party, and (vii) the sale or transfer of Common Stock in
connection with a Compelled Sale.

         3.     PURCHASE RIGHTS UPON MERGER, CONSOLIDATION, ETC.  (a)  In the
event of any consolidation of the Company with or merger of the Company with or
into another corporation or in case of any sale, transfer or lease to another
corporation of all or substantially all the


                                          5

<PAGE>

property of the Company, the Acquiring Person shall execute an agreement that
each Holder shall have the right thereafter (whether or not the Warrant is then
exercisable by its terms) upon payment of the Warrant Price in effect
immediately prior to such action to purchase upon exercise of the Warrant the
kind and amount of securities, cash or other assets which he would have owned or
have been entitled to receive after the happening of such consolidation, merger,
sale, transfer or lease had such Warrant been exercised immediately prior to
such action; PROVIDED that no adjustment in respect of dividends, interest or
other income on or from such shares or other securities and property shall be
made during the term of a Warrant or upon the exercise of a Warrant.  The
Company shall mail by first class mail, postage prepaid, to each Holder, notice
of the execution of any such agreement (including a copy thereof).  Such
agreement shall provide for adjustments, which shall be as nearly equivalent as
may be practicable to the adjustments provided for in this Section 3.  The
provisions of this Section 3 shall similarly apply to successive consolidations,
mergers, sales, transfers or leases.  The Acquiring Person shall mail to Holders
a notice describing any supplemental Warrant Agreement.  In the event that this
Section 3 shall be applicable, the provisions of Section 2.1 shall not be
applicable.

         (b)       The Company shall have the right to compel the Holder of
this Warrant to sell this Warrant in the event of a sale of all or substantially
all of the Company to a third party, whether pursuant to a sale of capital stock
of the Company, merger, consolidation, sale of assets or similar transaction
(any such sale, a "Compelled Sale").  In the event that the Company determines
to exercise its right to a Compelled Sale, it shall mail to Holders written
notice of such event, and Holders shall be entitled to receive from the Company
an amount equal to (i) the Current Value per share of Common Stock minus the
Warrant Price, multiplied by the number of shares of Common Stock issuable upon
the exercise of the Warrant, plus (ii) the fair value (as determined by the
Board of Directors of the Company acting in good faith) of any Other Securities
issuable upon the exercise of the Warrant, if any.

         4.     ROUNDING OF SHARES.  To the extent necessary upon the exercise
of a Warrant, the Company shall


                                          6

<PAGE>

round each fractional share issuable upon such exercise up to the next whole
number.

         5.     OTHER DILUTIVE EVENTS.  In case any event shall occur as to
which the provisions of Section 2 or Section 3 are not strictly applicable but
the failure to make any adjustment would not fairly protect the purchase rights
represented by this Warrant in accordance with the essential intent and
principles of such Sections, then, in each such case, the Company by unanimous
action by the Board of Directors of the Company shall appoint a firm of
independent certified public accountants of recognized national standing (which
may be the regular auditors of the Company), which shall give their opinion upon
the adjustment, if any, on a basis consistent with the essential intent and
principles established in Sections 2 and 3, necessary to preserve, without
dilution, the purchase rights represented by this Warrant.  Upon receipt of such
opinion, the Company will promptly mail a copy thereof to the holder of this
Warrant and shall make the adjustments described therein.

         6.     NO DILUTION OR IMPAIRMENT.  Following the date of issuance of
this Warrant, the Company will not, by amendment of its certificate of
incorporation or through any consolidation, merger, reorganization, transfer of
assets, dissolution, issue or sale of securities or any other voluntary action,
avoid or seek to avoid the observance or performance of any of the terms of this
Warrant, but will at all times in good faith assist in the carrying out of all
such terms and in the taking of all such action as may be reasonably necessary
or appropriate in order to protect the rights of the holder of this Warrant
against dilution or other impairment.  Without limiting the generality of the
foregoing, the Company (a) will not permit the par value of any shares of stock
receivable upon the exercise of this Warrant to exceed the amount payable
therefor upon such exercise, (b) will take all such action as may be necessary
or appropriate in order that the Company may validly and legally issue fully
paid and nonassessable shares of stock on the exercise of the Warrants from time
to time outstanding, and (c) will not take any action which results in any
adjustment pursuant to Section 2 if the total number of shares of Common Stock
(or Other Securities) issuable after the action upon the exercise of all of the
Warrants would exceed the total number of shares


                                          7

<PAGE>

of Common Stock (or Other Securities) then authorized by the Company's
certificate of incorporation and available for the purpose of issue upon such
exercise.

         7.     NOTICES OF CORPORATE ACTIONS.  In the event of:

         (a)    any taking by the Company of a record of the holders of any
    class of securities for the purpose of determining the holders thereof who
    are entitled to receive any dividend (other than a regular periodic
    dividend payable in cash out of earned surplus in an amount not exceeding
    the amount of the immediately preceding cash dividend for such period) or
    other distribution, or any right to subscribe for, purchase or otherwise
    acquire any shares of stock of any class or any other securities or
    property, or to receive any other right, or

         (b)    any capital reorganization of the Company, any reclassification
    or recapitalization of the capital stock of the Company or any
    consolidation or merger involving the Company and any other Person or any
    transfer of all or substantially all the assets of the Company to any other
    Person, or

         (c)    any voluntary or involuntary dissolution, liquidation or
    winding-up of the Company,

the Company will mail or deliver to each holder of a Warrant a notice specifying
(i) the date or expected date on which any such record is to be taken for the
purpose of such dividend, distribution or right, and the amount and character of
such dividend, distribution or right, and (ii) the date or expected date on
which any such reorganization, reclassification, recapitalization,
consolidation, merger, transfer, dissolution, liquidation or winding-up is to
take place and the time, if any such time is to be fixed, as of which the
holders of record of Common Stock (or Other Securities) shall be entitled to
exchange their shares of Common Stock (or Other Securities) for the securities
or other property deliverable upon such reorganization, reclassification,
recapitalization, consolidation, merger, transfer, dissolution, liquidation or
winding-up.  Such notice shall be mailed or delivered at least three (3) days
prior to the date therein specified.  Failure to mail or receive such


                                          8

<PAGE>

notice or any defect therein or in the mailing thereof shall not affect the
validity of any action taken in connection with any of the foregoing
transactions.

         8.        RESERVATION OF STOCK, APPRAISAL, ETC.  The Company will at
all times reserve and keep available, solely for issuance and delivery upon
exercise of the Warrants, the number of shares of Common Stock (or Other
Securities) from time to time issuable upon exercise of all Warrants at the time
outstanding.  All shares of Common Stock (or Other Securities) issuable upon
exercise of any Warrants shall be duly authorized and, when issued upon such
exercise, shall be validly issued and, in the case of shares, fully paid and
nonassessable with no liability on the part of the Holders thereof.  The Company
shall cause the Appraisal to be conducted on the later of (i) 60 days following
the last day of a fiscal year or (ii) 20 days following the date on which annual
audited financial statements are available and complete.

         9.        EXPIRATION.

         9.1.   EXPIRATION TIME. Subject to Section 9.2, the right to exercise
this Warrant shall expire upon the tenth anniversary of the date of the issuance
of this Warrant.

         9.2.   EXPIRATION EVENT.  The right to exercise this Warrant shall
expire immediately, without any requirement of the Company to take action or
provide notice to the Holder, upon the resignation or termination, with or
without cause, of the Holder of the Warrant as an officer of the Company.

         9.3.   EXPIRATION DATE.  For purposes of this Warrant, "Expiration
Date" shall mean the date upon which the right to exercise this Warrant shall
expire pursuant to Section 9.1 or 9.2 hereof.

         10.    RESTRICTIONS ON TRANSFER.

         10.1.  RESTRICTIVE LEGEND.  Except as otherwise permitted by this
Section 10, each Warrant (including each Warrant issued upon the transfer of any
Warrant) shall be stamped or otherwise imprinted with a legend in substantially
the following form:


                                          9

<PAGE>

         "This Warrant and any shares acquired upon the exercise of this
    Warrant have not been registered under the Securities Act of 1933, as
    amended, and may not be transferred, sold or otherwise disposed of
    except while a registration under such Act is in effect or pursuant to
    an exemption therefrom under such Act and in all cases in compliance
    with all applicable state securities laws, and in any event this
    Warrant may not be sold, assigned, transferred, exchanged, mortgaged,
    pledged or granted a security interest in, or otherwise disposed of or
    encumbered by or to any party other than by will or the laws of
    descent and distribution or pursuant to a qualified domestic relations
    order as defined by the Internal Revenue Code of 1986, as amended, or
    the Employment Retirement Income Security Act of 1934, as amended, or
    as otherwise set forth in this Warrant."

         10.2.  RESTRICTIONS ON TRANSFER.  Each Holder, by acceptance of this
Warrant, acknowledges and agrees that this Warrant may not be sold, assigned,
transferred, exchanged, mortgaged, pledged or granted a security interest in, or
otherwise disposed of or encumbered by or to any party other than by will or the
laws of descent and distribution or pursuant to a qualified domestic relations
order as defined by the Internal Revenue Code of 1986, as amended, or the
Employment Retirement Income Security Act of 1934, as amended, or as otherwise
set forth in this Warrant.

         11.    REGISTRATION AND TRANSFER OF WARRANTS, ETC.

         11.1.  WARRANT REGISTER; OWNERSHIP OF WARRANTS.  The Company will keep
at its principal office a register in which the Company will provide for the
registration of Warrants and the registration of transfers of Warrants.  The
Company may treat the Person in whose name any Warrant is registered on such
register as the owner thereof for all other purposes, and the Company shall not
be affected by any notice to the contrary, except that, if and when any Warrant
is accompanied by an instrument of assignment in substantially the form attached
hereto as Exhibit B, the Company may (but shall not be obligated to) treat the
bearer thereof as the owner of such Warrant for all purposes.  Subject to
Section 10, a Warrant, if


                                          10

<PAGE>

properly assigned, may be exercised by a new holder without a new Warrant first
having been issued.

         11.2.  TRANSFER AND EXCHANGE OF WARRANTS.  Upon surrender of any
Warrant for registration of transfer or for exchange to the Company at its
principal office, the Company at its expense will (subject to compliance with
Section 10, if applicable) execute and deliver in exchange therefor a new
Warrant or Warrants of like tenor, in the name of such holder or as such holder
(upon payment by such holder of any applicable transfer taxes) may direct,
calling in the aggregate on the face or faces thereof for the number of shares
of Common Stock called for on the face or faces of the Warrant or Warrants so
surrendered.

         11.3.  REPLACEMENT OF WARRANTS.  Upon receipt of evidence reasonably
satisfactory to the Company of the loss, theft, destruction or mutilation of any
Warrant and, in the case of any such loss, theft or destruction of any Warrant,
upon delivery of an indemnity bond in such reasonable amount as the Company may
determine (or, at the sole option of the Company, of an indemnity agreement
reasonably satisfactory to the Company), or, in the case of any such mutilation,
upon the surrender of such Warrant for cancellation to the Company at its
principal office, the Company at its expense will execute and deliver, in lieu
thereof, a new Warrant of like tenor.

         12.    DEFINITIONS.  As used herein, unless the context otherwise
requires, the following terms have the following respective meanings:

         ACQUIRING PERSON:  With reference to the transactions referred to in
Section 3, (i) the continuing or surviving corporation of a consolidation or
merger with the Company (if other than the Company), (ii) the transferee of
substantially all of the properties of the Company, (iii) the parent entity of
any corporation consolidating with or merging into the Company in a
consolidation or merger in connection with which the Common Stock is changed
into or exchanged for stock or other securities of any other Person (including
such parent entity) or cash or any other property if the Company becomes a
subsidiary of such entity, or (iv) in the case of a capital reorganization or
reclassification or in any


                                          11

<PAGE>

case in which the Company is a surviving corporation in a merger not described
in clause (iii) above, the Company.

         AFFILIATE:  Affiliate shall have the meaning set forth in Rule 12b-2
promulgated under the Securities Exchange Act of 1934, as amended.

         APPRAISAL:  The report prepared and delivered to the Board of
Directors of the Company by an independent valuation consultant or appraiser of
recognized national standing appointed by a majority of the Board of Directors
of the Company appraising the Current Value per share of Common Stock as of the
last day of the fiscal year then most recently ended.

         BUSINESS DAY:  Any day other than a Saturday or a Sunday or a day on
which commercial banking institutions in the City of New York are authorized by
law to be closed.  Any reference to "days" (unless Business Days are specified)
shall mean calendar days.

         COMMON STOCK:  As defined in the introduction to this Warrant, such
term to include any stock into which such Common Stock shall have been changed
or any stock resulting from any reclassification of such Common Stock, and all
other stock of any class or classes (however designated) of the Company the
holders of which have the right, without limitation as to amount, either to all
or to a share of the balance of current dividends and liquidating dividends
after the payment of dividends and distributions on any shares entitled to
preference.

         COMPANY:  As defined in the introduction to this Warrant, such term to
include any corporation which shall succeed to or assume the obligations of the
Company hereunder in compliance with Section 3.

         COMPELLED SALE:  As defined in Section 3(b) of this Warrant.

         CURRENT VALUE:  On any date specified herein, the Current Value per
share of Common Stock shall be equal to the Closing Price over the thirty
consecutive trading days immediately preceding such date; PROVIDED, that if the
Common Stock is not then reported on such market, then the Current Value per
share of Common Stock shall be equal to the aggregate fair market value of the


                                          12

<PAGE>

Common Stock divided by the number of such outstanding shares, all calculated on
a fully diluted basis, without additional premiums for control or discounts for
minority interests or restrictions on transfer, as determined in the most recent
existing Appraisal.

         EXERCISE DATE:  As defined in Section 7.2 of this Warrant.

         EXISTING WARRANT AGREEMENT:  The Warrant Agreement, dated as of June
30, 1994, between Seller and United States Trust Company of New York, as Warrant
Agent.

         EXPIRATION DATE:  As defined in Section 9.3 of this Warrant.

         OTHER SECURITIES:  Any stock (other than Common Stock) and other
securities of the Company or any other Person (corporate or otherwise) which the
Holders of the Warrants at any time shall be entitled to receive, or shall have
received, upon the exercise of the Warrants, in lieu of or in addition to Common
Stock, or which at any time shall be issuable or shall have been issued in
exchange for or in replacement of Common Stock or Other Securities pursuant to
Section 3 or otherwise.

         PERSON:  A corporation, an association, a partnership, an
organization, a business, an individual, a government or political subdivision
thereof or a governmental agency.

         TRANSACTION WARRANTS:  The Warrants and all other common stock
purchase warrants issued pursuant to the Warrant Plan.

         WARRANT PLAN:  The Company's Amended and Restated 1996 Warrant Plan
adopted by the Board of Directors of the Company on April 5, 1996 and amended
and restated on July [  ], 1996.

         WARRANT PRICE:  As defined in the introduction to this Warrant.

         WARRANTS:  As defined in the introduction to this Warrant.



                                          13

<PAGE>

         13.    REMEDIES.  The Company stipulates that the remedies at law of
the Holder of this Warrant in the event of any default or threatened default by
the Company in the performance of or compliance with any of the terms of this
Warrant are not and will not be adequate and that, to the fullest extent
permitted by law, such terms may be specifically enforced by a decree for the
specific performance of any agreement contained herein or by an injunction
against a violation of any of the terms hereof or otherwise.

         14.    NO RIGHTS OR LIABILITIES AS STOCKHOLDER.  Nothing contained in
this Warrant shall be construed as (x) conferring upon the Holder hereof any
rights as a stockholder of the Company (including, without limitation, any right
to vote or to receive dividends or to consent or to receive notice as a
stockholder in respect of any meeting of stockholders for the election of
directors of the Company or any other matter, or any right whatsoever as a
stockholder of the Company (except for those notices and other matters expressly
set forth herein)) or (y) imposing any obligation on such Holder to purchase any
securities or as imposing any liabilities on such Holder as a stockholder of the
Company, whether such obligation or liabilities are asserted by the Company or
by creditors of the Company.

         15.    NOTICES.  All notices and other communications by the Company
or by any Holder to the Company under this Warrant shall be in writing and shall
be delivered in person or by facsimile transmission, or mailed by registered or
certified mail, return receipt requested, or by a nationally recognized
overnight courier, postage prepaid, addressed in each case (A) if to any Holder
of any Warrant, at the registered address of such Holder as set forth in the
register kept at the principal office of the Company, or (B) if to the Company,
to the attention of its Corporate Secretary at its principal office with a copy
to James J. Connors II, Esq., at Kelso & Company, 320 Park Avenue, 24th floor,
New York, New York 10022, PROVIDED that the exercise of any Warrant shall be
effective in the manner provided in Section 1.  Each party hereto may from time
to time change the address to which notices to it are to be delivered or mailed
hereunder by notice to the other party.


                                          14

<PAGE>

         16.    AMENDMENTS.  This Warrant and any term hereof may be changed,
waived, discharged or terminated only by an instrument in writing signed by the
party against which enforcement of such change, waiver, discharge or termination
is sought.

         17.    DESCRIPTIVE HEADINGS.  The headings in this Agreement are for
purposes of reference only and shall not limit or otherwise affect the meaning
hereof.

         18.    SEVERABILITY.  The invalidity or unenforceability of any
provision of this Warrant in any jurisdiction shall not affect the validity,
legality or enforceability of the remainder of this Warrant in such jurisdiction
or the validity, legality or enforceability of this Warrant, including any such
provision, in any other jurisdiction, it being intended that all rights and
obligations of the parties hereunder shall be enforceable to the fullest extent
permitted by law.

         19.    GOVERNING LAW.  THIS WARRANT SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAW OF
THE STATE OF DELAWARE, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS.

         20.    CONSENT TO JURISDICTION, ETC.  The Company and each Holder (by
its acceptance of this Warrant) irrevocably and unconditionally (a) agrees that
all suits, actions or other legal proceedings arising out of this Agreement or
any of the transactions contemplated hereby (a "SUIT") shall be brought and
adjudicated solely in the United States District Court for the District of
Delaware or Delaware Chancery Court, or, if such courts will not accept
jurisdiction, in any court of competent civil jurisdiction sitting in New Castle
County, Delaware, (b) submits to the exclusive jurisdiction of any such court
for the purpose of any such Suit and (c) waives and agrees not to assert by way
of motion, as a defense or otherwise in any such Suit, any claims that it is not
subject to the jurisdiction of the above courts, that such Suit is brought in an
inconvenient forum or that the venue of such Suit is improper.  Each of the
parties hereto also irrevocably and unconditionally consents to the service of
any process, summons, pleadings, notices or other papers in a manner permitted


                                          15

<PAGE>

by the notice provisions of Section 15 hereof and agrees that any such form of
service shall be effective in connection with any such Suit; PROVIDED that
nothing contained herein shall affect the right of any party to serve process,
pleadings, notices or other papers in any other manner permitted by applicable
Law.  Each of the parties hereto also agrees that any final and unappealable
judgment against a party hereto in any Suit shall be conclusive and binding on
such party and that such judgment may be enforced in any other jurisdiction,
either within or outside of the United States, by suit on the judgment, a
certified or exemplified copy of which shall be conclusive evidence of the fact
and amount of such judgment.

                        UNIVERSAL OUTDOOR HOLDINGS, INC.


                        By:
                           --------------------------
                           Name:
                           Title:


                                          16

<PAGE>

                                                                       Exhibit A

                                 FORM OF SUBSCRIPTION


                    [To be executed only upon exercise of Warrant]


TO: UNIVERSAL OUTDOOR HOLDINGS, INC.

         The undersigned registered holder of the within Warrant hereby
irrevocably exercises such Warrant for, and purchases thereunder, __________
shares of Common Stock, par value $0.01 per share, of UNIVERSAL OUTDOOR
HOLDINGS, INC., and herewith makes payment of $_____________ therefor, and
requests that the certificates for such shares be issued in the name of, and
delivered to ___________, whose address is _____________.


Dated: _---------- ------------------------------------------------------------
                        (Signature must conform in all respects to name of
                        holder as specified on the face of Warrant)

                   ------------------------------------------------------------
                                (Street Address)

                   ------------------------------------------------------------
                             (City)(State)(Zip Code)


                                          17

<PAGE>

                                                                       Exhibit B

                                  FORM OF ASSIGNMENT

                    [To be executed only upon transfer of Warrant]


         For value received, subject to the terms, condition and restrictions
contained in the within Warrant (including certain restrictions on
transferability thereof) the undersigned registered holder of the within Warrant
hereby sells, assigns and transfers unto _______________ the right represented
by such Warrant to purchase __________ shares of Common Stock, par value $0.01
per share, of UNIVERSAL OUTDOOR HOLDINGS, INC. to which such Warrant relates,
and appoints _________________ as attorney to make such transfer on the books of
UNIVERSAL OUTDOOR HOLDINGS, INC. maintained for such purpose, with full power of
substitution in the premises.

Dated: _---------- ------------------------------------------------------------
                        (Signature must conform in all respects to name of
                        holder as specified on the face of Warrant)


                   ------------------------------------------------------------
                                (Street Address)


                   ------------------------------------------------------------
                             (City)(State)(Zip Code)

Signed in the presence of:


- --------------------------


                                          18


<PAGE>

                       CAPITAL APPRECIATION RIGHT AGREEMENT

      THIS CAPITAL APPRECIATION RIGHT AGREEMENT (the "Agreement") is entered 
into this 18th day of November, 1993, between the holders set forth on Annex 
A hereto (the "Holders"), and Universal Outdoor II Holding Company, a 
Delaware corporation (the "Company").

      WHEREAS, immediately prior to the execution of this Agreement, the 
company is entering into a Contribution Agreement (the "Contribution 
Agreement") pursuant to which the Company's affiliate, Universal Outdoor, 
Inc., an Illinois corporation ("UOI"), will become a wholly-owned subsidiary 
of the Company;

      WHEREAS, immediately after the consummation of the transactions 
contemplated by the Contribution Agreement and prior to the execution of this 
Agreement, UOI and Universal Outdoor II, Inc., a Delaware corporation and 
wholly-owned subsidiary of the Company ("UO-II"), are entering into a Plan 
and Agreement of Merger whereby UO-II will be merged with and into UOI (the 
"Merger");

      WHEREAS, the Company and UOI are concurrently with the execution of 
this Agreement consummating a refinancing plan (the "Refinancing Plan") 
intended to enhance financial and operating flexibility;

      WHEREAS, in connection with the Refinancing Plan, UOI intends to prepay 
certain indebtedness owned to the Holders, which prepayment shall provide a 
substantial benefit to UOI and the Company;

      WHEREAS, on account of the prepayment penalty not being paid in full, 
the Company and the Holders have agreed on the terms of the limited capital 
appreciation right described herein;

      NOW, THEREFORE, in consideration of the mutual covenants, agreements and 
understandings herein contained, the parties hereto agree as follows:

      1.  DEFINITIONS.  As used in this Agreement, the following terms have the 
respective meanings set forth below:

      "Common Equity" shall mean any and all issued and outstanding shares of 
common stock of the  Company.

      "Company" shall mean Universal Outdoor II Holding Company, a Delaware 
corporation.

      "Consideration" shall mean cash or marketable securities.

      "Expiration Date" shall mean June 30, 1998 except that, with respect to 
subparagraph (iv) of the definition of 

<PAGE>

"Triggering Event," the "Expiration Date" shall mean June 30, 1996.

      "Holders" shall mean the holders of the limited capital appreciation 
right set forth on Annex A attached hereto.

      "Merger" shall have the meaning set forth in the recitals hereto.

      "Refinancing Plan" shall have the meaning set forth in the recitals 
hereto.

      "Triggering Event" shall mean the occurrence of any one of the 
following:  (i) a plan of complete liquidation or dissolution of the Company 
or UOI, (ii) the sale of all or substantially all of the Common Equity or 
assets of the Company or substantially all of the common shares or assets of 
UOI, (iii) the merger or consolidation of the Company or UOI, unless, 
immediately after such merger or consolidation, more than 40% of the then 
outstanding shares of common stock of the purchasing corporation or surviving 
corporation, as the case may be, are beneficially owned by all or 
substantially all of the individuals and entities who were the beneficial 
owners of the Common Equity immediately prior to such merger or 
consolidation, or (iv) an initial public offering of common stock of the 
Company or common shares of UOI, unless substantially all proceeds of such 
offering are used to redeem the Company's Series A Senior Preferred Stock.

      "UOI" shall mean Universal Outdoor, Inc., an Illinois corporation.

      "UO-II" shall mean Universal Outdoor II, Inc., a Delaware corporation, 
to be merged with and into UOI.

      "Valuation Amount" shall have the meaning set forth in Section 2 hereof.

      2.  VALUATION.  Upon the occurrence of a Triggering Event prior to the 
Expiration Date, there shall be a valuation of the Common Equity.  The Common 
Equity shall be valued as follows:

      The Board of Directors of the Company shall make a determination in 
good faith of the fair value of the Common Equity, which good faith 
determination shall be delivered to the Holders.  Within 30 days after 
receiving this determination by the Board of Directors, the Holders shall 
have an opportunity to meet with the Board of Directors to discuss in a 
reasonable manner any objections to the determination by the Board of 
Directors.  In the event that the Holders continue to object to the 
determination by the Board of Directors at the expiration of this 30-day 
period, such dispute shall be resolved by an investment banking or appraisal 
firm of recognized national standing selected by the Company and reasonably 
acceptable to the 


                                     -2-

<PAGE>

Holders and whose decision shall be binding on the Holders and the Company.  
In the event that the fair value of the Common Equity, as determined by such 
investment banking or appraisal firm, exceeds the fair value of the Common 
Equity, as determined by the Board of Directors, then the Company shall bear 
the entire amount of the costs and expenses of such firm's services for such 
determination; otherwise, the Holders shall bear the entire amount of such 
costs and expenses.  For purposes of this Agreement, the "Valuation Amount" 
shall mean the determination of the fair value of the Common Equity by the 
Board of Directors or, in the event of a dispute, the determination by an 
investment banking or appraisal firm as set forth above.  For the purposes 
hereof, in the event of an initial public offering of common stock or common 
shares as set forth in subparagraph (iv) of the definition of "Triggering 
Event," the determination of the Valuation Amount shall take into account the 
initial public offering price of such common stock or common shares.

      3.  APPRECIATION RIGHTS.

      3.1  PARTICIPATION BY HOLDERS.  The Holders shall be entitled to receive 
Consideration as a result of a Triggering Event, computed in accordance with 
the following schedule:

         Valuation of the                          Amount Payable
          Common Equity                               to Holders
- -----------------------------------       --------------------------------
     Greater than:   But less than:
     ------------    --------------

(a)  $0              $10,000,000          None

(b)  $10,000,000     $13,333,000          26% of Valuation Amount in excess
                                          of $10,000,000

(c)  $13,333,000     $16,666,000          $867,000, plus 38% of Valuation
                                          Amount in excess of $13,333,000

(d)  $16,660,000        -                 $2,113,000, plus 50% of Valuation
                                          Amount in excess of $17,500,000 up
                                          to an aggregate maximum of 
                                          $3,800,000


      The maximum aggregate amount payable to the Holders hereunder shall be 
$3,800,000.

      3.2  PAYMENT.  (a) Subject to Section 3.2(c) below, the payment of the 
Consideration due under this Section 3 to the Holders shall occur on the 
closing date (the "Closing Date") of the transaction that caused the 
Triggering Event or within one year thereafter.  The Company shall use its 
best efforts to pay the Holders as soon as commercially practicable after the
Closing Date.


                                     -3-

<PAGE>

      (b) The parties hereto agree that the Company shall allocate any 
payment due to the Holders hereunder in accordance with the percentages set 
forth on Annex B hereto.

      (c) The Holders acknowledge and agree that their rights hereunder to 
the Consideration are subject to the rights of the holders of the Company's 
Series A Senior Preferred Stock.  There shall be no payment hereunder while 
the Series A Senior Preferred Stock is outstanding.  Subject to the 
preceding sentence, the Company shall pay the Consideration due hereunder on 
or before the earlier of (i) the redemption of the Company's Series A Senior 
Preferred stock or (ii) December 31, 2004.

      4.  MISCELLANEOUS.

      4.1  NOTICES.  Any notice, request, instruction or other document to be 
given hereunder by any party shall be  in writing and mailed by overnight 
courier or certified United States mail, postage prepaid.

      4.2  CHOICE OF LAW.  This Agreement shall be construed, interpreted, 
enforced and the rights of the parties determined in accordance with the laws 
of the State of Illinois.

      4.3  ENTIRE AGREEMENT; AMENDMENTS AND WAIVERS.  This Agreement 
constitutes the entire agreement among the parties pertaining to the subject 
understandings, negotiations and discussions of the parties.  This Agreement 
supersedes all prior agreements and understandings between the parties with 
respect to the subject matter contained herein or therein.  This Agreement 
may be modified or amended or the provisions hereof waived only with the 
written consent of all of the parties hereto.

      4.4  SEVERABILITY.  If any of the provisions contained in this 
Agreement shall be held to be invalid or unenforceable in any respect, such 
invalidity or unenforceability shall not affect any other provision of this 
Agreement.

      4.5  EXECUTION BY COUNTERPARTS.  This Agreement may be executed by 
counterparts.

      4.6  EFFECTIVE DATE.  The effective date of this Agreement shall be the 
date on which the Holders receive the prepayment from UOI as set forth in the 
recitals hereto.







                                     -4-

<PAGE>

      IN WITNESS WHEREOF, the parties have duly executed this Agreement as of 
the date first above written.

                                    CONNECTICUT GENERAL LIFE INSURANCE
                                       COMPANY

                                    By:  CIGNA Investments, Inc.


                                    By:  /s/ MARY S. LAW
                                       -------------------------------
                                         Name: Mary S. Law
                                         Title: Vice President 



                                    CIGNA PROPERTY AND CASUALTY 
                                       INSURANCE COMPANY

                                    By:  CIGNA Investments, Inc.


                                    By:  /s/ MARY S. LAW
                                       -------------------------------
                                         Name: Mary S. Law
                                         Title: Vice President 



                                    LIFE INSURANCE COMPANY OF NORTH
                                       AMERICA

                                    By:  CIGNA Investments, Inc.


                                    By:  /s/ MARY S. LAW
                                       -------------------------------
                                         Name: Mary S. Law
                                         Title: Vice President 


                                    AETNA LIFE INSURANCE COMPANY


                                    By:_______________________________
                                         Name:
                                         Title:



                                    UNIVERSAL OUTDOOR II HOLDING 
                                       COMPANY

                                    By:_______________________________
                                        Daniel L. Simon
                                        President


                                     -5-

<PAGE>


      IN WITNESS WHEREOF, the parties have duly executed this Agreement as of 
the date first above written.

                                    CONNECTICUT GENERAL LIFE INSURANCE
                                       COMPANY

                                    By:  CIGNA Investments, Inc.


                                    By:_______________________________
                                         Name: 
                                         Title:



                                    CIGNA PROPERTY AND CASUALTY 
                                       INSURANCE COMPANY

                                    By:  CIGNA Investments, Inc.


                                    By:_______________________________
                                         Name:
                                         Title:



                                    LIFE INSURANCE COMPANY OF NORTH
                                       AMERICA

                                    By:  CIGNA Investments, Inc.


                                    By:_______________________________ 
                                         Name:
                                         Title:


                                    AETNA LIFE INSURANCE COMPANY


                                    By: /s/
                                       -------------------------------
                                         Name:
                                         Title: Investment Officer



                                    UNIVERSAL OUTDOOR II HOLDING 
                                       COMPANY

                                    By: /s/ DANIEL L. SIMON
                                       -------------------------------
                                        Daniel L. Simon
                                        President


                                     -5-
<PAGE>



                ANNEX A TO CAPITAL APPRECIATION RIGHT AGREEMENT


                  Connecticut General Life Insurance Company

                Cigna Property and Casualty Insurance Company

                   Life Insurance Company of North America

                        Aetna Life Insurance Company



<PAGE>


                ANNEX B TO CAPITAL APPRECIATION RIGHT AGREEMENT


                                                                PERCENTAGE
                                                                OF CAPITAL
                      HOLDER                                 APPRECIATION RIGHT
                      ------                                 ------------------

Connecticut General Life Insurance Company                           48.93%

CIGNA Property and Casualty Insurance Company                         3.70%

Life Insurance Company of North America                              19.27%

Aetna Life Insurance Company                                         28.10%





<PAGE>
                                                                  EXHIBIT 10.7

                            OPTION EXCHANGE AGREEMENT

     OPTION EXCHANGE AGREEMENT, dated November 18, 1993 (the "Agreement"), 
between Universal Outdoor, Inc., an Illinois Corporation ("UOI"), Universal 
Outdoor II Holding Company, a Delaware corporation ("UHC"), and William H. 
Smith (the "Assignee").

     WHEREAS, UOI has heretofore granted to Optionee options (the "UOI Option") 
to purchase its Common Shares in an amount representing (1%) of the aggregate 
number of the Company's Common Shares issued and outstanding immediately 
preceding the exercise of the UOI option under and pursuant to that certain 
Non-Qualified Stock Option Agreement dated March 9, 1989 between UOI and 
Optionee (the "UOI Option Agreement");

     WHEREAS, OUI, UHC and Universal Outdoor II, Inc., a Delaware corporation 
and wholly-owned subsidiary of UHC ("UOII" and, collectively, OUI, UHC and 
UOII shall be referred to herein as the "Universal Companies"), are 
affiliated entities under common control;

     WHEREAS, the Universal Companies intend to effect a recapitalization and 
refinancing plan (the "Refinancing Plan") that will extend the average life of 
the companies' obligations on a combined basis and reduce the companies' debt 
service burden, thereby enhancing the companies' financial and operating 
liability;

     WHEREAS, as part of the Refinancing plan, UHC and all of the 
shareholders of UOI (the "UOI Shareholders") are entering into a Contribution 
Agreement (the "Contribution Agreement"), whereby (i) the UOI Shareholders 
will contribute their respective holdings to UOI to the capital of UHC in 
exchange for shares of stock of UHC, (ii) UOI will become a wholly-owned 
subsidiary of UHC and (iii) UOII will be merged with and into UOI (the 
"Merger");

     WHEREAS, pursuant to the terms of the Contribution Agreement, the 
holders of voting Common Shares of uOI are contributing each issued and 
outstanding Common Share of UOI to the capital of UHC in exchange for one 
share of Common Stock of UHC;

     WHEREAS, the parties hereto desire, subject to the terms set forth 
below, that the UOI Option be surrendered and cancelled in exchange for a 
comparable option to purchase shares of Common Stock of UHC;

     NOW, THEREFORE, in consideration of the mutual covenants, agreements and 
understandings herein contained, it is agreed by and between the parties as 
follows:

                                    -1-
<PAGE>

     1. GRANT OF UHC OPTION. UHC hereby grants to the Assignee the right, 
privilege, and option (hereinafter the "UHC Option") to purchase shares of 
its Common Stock in an amount representing 0.52% of the aggregate number of 
shares of UHC's Common Stock issued and outstanding immediately preceding the 
exercise of this UHC Option at the purchase price of one hundred thirty 
thousand U.S. dollars ($130,000.00) payable in cash, in the manner and 
subject to the conditions hereinafter provided. UHC will at all times prior 
to the expiration of this UHC Option reserve sufficient shares of Common 
Stock to comply with this UHC Option.

    2. VESTING AND EXERCISE OF UHC OPTION BY OPTIONEE. Optionee may exercise 
this UHC Option, subject to the other provisions of this Agreement, at any 
time from time to time before the Termination Date as defined in paragraph 5 
below, provided that and has entered into a definitive agreement in 
accordance with the UHC shall be bound to issue through an underwritten 
public offering shares of UHC's Common Stock or to sell to an unrelated third 
person all or substantially all of UHC's Common Stock or assets (a 
"Triggering Event"), provided further that  a distribution of all or 
substantially all of UHC's assets pro rata to its then current stockholders 
shall constitute a qualifying Triggering Event. In no event may the UHC Option 
be exercised prior to the occurrence of a Triggering Event. UHC hereby agrees 
to give to Optionee written notice as soon as reasonably practicable of the 
occurrence of a Triggering Event. In the event Optionee shall die owning but 
without having exercised this UHC Option, his personal representative, estate 
or any person who acquired the right to exercise the same by bequest or 
inheritance or by reason of the death of Optionee may, subject to the other 
provisions of this Agreement, exercise such UHC Option at any time and from 
time to time within thirty (30) days after the appointment of a personal 
representative for the deceased Optionee's estate (but in no event after the 
Termination Date) with respect to the shares as to which Optionee could have 
exercised the same at the time of his death. Any such exercise shall be 
effected by written notice to UHC and payment for the shares in the manner 
described in Paragraph 3 hereof, provided that the person exercising the UHC 
Option per the Optionee has provided to UHC evidence satisfactory to UHC of 
that person's right to exercise the UHC option and of payment or provision 
for the payment of any estate, transfer or inheritance or death taxes payable 
with respect to such UHC Option or the shares to which it relates.

     3. METHOD OF EXERCISE. The UHC Option shall be exercised by written 
notice of the President of UHC, at UHC's principal place of business, 
accompanied by cash, certified or cashier's check in the amount of the Option 
Price. Upon the exercise of the UHC Option granted herein pursuant to the 
terms hereof, UHC shall, as soon as practicable thereafter, cause a 
certificate or certificates for such shares to be registered in the name of 
such Optionee or his legal successor, and shall deliver the certificate or 
certificates to such Optionee or his legal successor. The UHC Option must be 
exercised, if at all, in total and not in part.

                                    -2-
<PAGE>

     4. RESTRICTION ON DISPOSITION. Except as herein otherwise stated, all 
shares acquired by the Optionee pursuant to this Agreement shall be subject 
to the restrictions on sale, encumbrance and other disposition contained in 
any stockholders or other similar agreement affecting shares of UHC generally 
at the time of exercise. The terms and conditions of any such agreement are 
incorporated herein by reference, and by executing this Agreement, the 
Optionee hereby agrees to be bound by the terms of such agreement. All 
certificates issued under any exercise of the Option herein shall be legended 
in a manner to reflect the restrictions referred to herein.

     5. TERMINATION OF UHC OPTION. Except to the extent not heretofore 
exercised, the UHC Option shall terminate (the "Termination Date") upon the 
first to occur of the following dates:

        (a)  The Optionee's death, provided, however, that in such event the 
     decreased Optionee's personal representative may exercise, within (30)
     days following the appointment of the personal representative for the 
     decreased Optionee's estate, any outstanding UHC Options not theretofore 
     exercised during lifetime, subject to the other provisions of this 
     Agreement;

        (b)  Thirty days prior to the scheduled Closing Date under a 
     definitive agreement governing a Triggering Event; or

        (c)  March 9, 1999.

     6. NONTRANSFERABILITY. The UHC Option granted pursuant to this Agreement 
shall  not be transferable or assignable by the Optionee, other than by will 
or the laws of intestacy, and is exercisable during the Optionee's lifetime 
only by the Optionee.

     7. ADJUSTMENT IN CASE OF STOCK SPLITS, STOCK DIVIDENDS, ETC. In the 
event of stock dividends upon, or subdivisions, split-ups, combinations or 
reclassifications of the Common Stock, the stock which remains subject to the 
UHC Options granted hereunder shall be adjusted in the same manner as if the 
stock were then currently outstanding, and the UHC Option price shall be 
correspondingly adjusted to retain the same proportionate UHC Option price 
per share.

     8. MERGER OR CONSOLIDATION. In the event of a merger or consolidation of 
UHC, the new shares tendered, if any, in exchange for the old shares shall 
dictate the terms of substitution (and the ratio thereof) of new shares for 
old shares of Common Stock, which new shares shall remain subject to this 
Agreement.

                                    -3-
<PAGE>

     9. SALE, LIQUIDATION OR DISSOLUTION OF COMPANY. In the event of a sale 
of substantially all the assets of UHC, or its liquidation, or dissolution, 
any UHC Option for shares remaining unexercised shall be cancelled as of the 
closing date of such transaction.

    10. CERTAIN OTHER LIMITATIONS. No person shall have any of the rights or 
privileges of a stockholder of UHC in respect of any of the shares to be 
issued upon the exercise of the UHC Option herein granted unless and until 
certificates representing said shares shall have been issued and delivered. 
Nothing herein contained shall at any time be deemed to limit or restrict any 
right of a corporation by which Optionee is employed to terminate his 
employment.

    11. REPRESENTATIONS AND WARRANTIES OF OPTIONEE. Optionee hereby 
represents and warrants to UHC (a) that the UOI Option being exchanged 
pursuant to the terms of this Agreement is not subject to any lien, security 
interest or other encumbrance; (b) that the Optionee has entered into this 
Agreement and has acquired any stock hereunder as investment for his own 
account and not as nominee or for the benefit of any other person or with the 
intent to resell the stock to any other person; and (c) that the Optionee 
understands that any stock issued hereunder has not been registered under the 
federal or state securities laws in reliance and certain exemptions, and that 
any shares acquired hereunder may not be transferred unless those shares 
have been effectively registered which UHC does not hereby undertake to 
accomplish or UHC shall have received the written opinion of its counsel 
that registration is not required. Optionee agrees that this Agreement shall 
be void if the foregoing representation is untrue at the time of exercise.

    12. BINDING EFFECT. This Agreement shall be binding on the respective 
legal successors of the parties.

    13. EFFECTIVE DATE. This Agreement shall become effective if and only if 
the Merger is consummated on or before November 15, 1993; otherwise, this 
Agreement shall have no effect. The effective date of this Agreement shall be 
the date and time at which the Secretary of State of Illinois issues a 
Certificate of Merger.

                                    -4-
<PAGE>

    14. UOI OPTION AGREEMENT. The parties hereto acknowledge and agree that, 
upon the effectiveness of this Agreement, the UOI Option Agreement shall be 
surrendered for cancellation and superseded by this Agreement.


     IN WITNESS HEREOF, the parties hereto have executed this agreement as of 
the date first set forth above.


                                    UNIVERSAL OUTDOOR, INC.

                                    By: /s/
                                        ----------------------------
                                        Name:
                                        Title: President


                                    UNIVERSAL OUTDOOR II HOLDING COMPANY

                                    By: /s/
                                        ----------------------------
                                        Name:
                                        Title: President


                                    /s/ William H. Smith
                                    --------------------------------
                                    William H. Smith


                                    -5-


<PAGE>

                        AMENDMENT TO OPTION EXCHANGE AGREEMENT


    AMENDMENT to OPTION EXCHANGE AGREEMENT, dated July __, 1996 (the
"Amendment") between Universal Outdoor, Inc., an Illinois corporation ("UOI"),
Universal Outdoor Holdings, Inc., a Delaware corporation ("Holdings"), William
H. Smith (the "Optionee"), Daniel L. Simon ("Mr. Simon") and Brian T. Clingen
("Mr. Clingen") amending that certain Option Exchange Agreement dated November
18, 1993 (the "Agreement") between UOI, Universal Outdoor II Holding Company, a
predecessor of Holdings, and the Optionee.

    WHEREAS, certain options to purchase Common Stock of Holdings were granted
to the Optionee pursuant to the Agreement;

    WHEREAS, pursuant to the 1996 Warrant Plan of Holdings, Mr. Simon and Mr.
Clingen received warrants exercisable for Common Stock of Holdings and, as
partial consideration for such warrants, Mr. Simon and Mr. Clingen have agreed
to assume the obligation of Holdings to offer Common Stock to the Optionee
pursuant to the option to purchase Common Stock of Holdings granted to the
Optionee under the Agreement;

    WHEREAS, the parties hereto desire to shift the obligation of Holdings to
offer Common Stock for purchase pursuant to the option granted to the Optionee
under the Agreement to Mr. Simon and Mr. Clingen;

    NOW, THEREFORE, in consideration of the mutual covenants, agreements and
understandings herein contained, it is agreed by and between the parties as
follows:

1.  DEFINITIONS.

    Capitalized terms used herein and not defined have the

<PAGE>

meanings ascribed to them in the Agreement.

2.  AMENDMENT TO AGREEMENT.

    This Amendment will be effective to amend the Agreement as to the parties
obligated to offer shares of Common Stock to the Optionee pursuant to the UHC
Option granted under the Agreement.  Mr. Simon and Mr. Clingen, pursuant to the
allocation described below in Section 3 hereof, hereby grant to the Optionee the
right, privilege, and option (the "Holdings Option") to purchase shares of
Common Stock of Holdings in an amount and for the purchase price described in
the Agreement and pursuant to all other terms of the Agreement.  Holdings
extinguishes the UHC Option in exchange for the Holdings Option.

3.  ALLOCATION OF OPTIONEE'S HOLDINGS OPTION BETWEEN MR. SIMON AND MR. CLINGEN.

    Upon the exercise of the Holdings Option by Optionee, the shares of Common
Stock of Holdings required to be offered to the Optionee in order to satisfy the
exercise of the Holdings Option will be contributed by Mr. Simon and Mr. Clingen
on a pro rata basis consistent with their relative current ownership of shares
of Common Stock of Holdings with Mr. Simon contributing 83.12% and Mr. Clingen
contributing 16.88% of the total number of shares of Common Stock needed to
satisfy Optionee's exercise of the Holdings Option.  Similarly, the
consideration to be paid upon exercise of the Holdings Option will be
distributed to Mr. Simon and Mr. Clingen with Mr. Simon receiving 83.12% or
$108,056 and Mr. Clingen receiving 16.88% or $21,944.


                                          2

<PAGE>


4.  REPRESENTATIONS AND WARRANTIES OF OPTIONEE.

    Optionee hereby represents and warrants to Mr. Simon and Mr. Clingen (a)
that the UHC Option being exchanged pursuant to the terms of this Amendment is
not subject to any lien, security interest or other encumbrance; (b) that the
Optionee has entered into this Amendment and has acquired any stock hereunder as
investment for his own account and not as nominee or for the benefit of any
other person or with the intent to resell the stock to any other person; and (c)
that the Optionee understands that any stock issued hereunder has not been
registered under the federal or state securities laws in reliance upon certain
exemptions, and that any shares acquired hereunder may not be transferred unless
those shares have been effectively registered which Holdings does not hereby
undertake to accomplish or Holdings shall have received the written opinion of
its counsel that registration is not required.  Optionee agrees that this
Amendment shall be void if the foregoing representation is untrue at the time of
exercise.

4.  INCORPORATION OF AGREEMENT.

    All terms of the Agreement not directly modified by this Amendment are
hereby incorporated by reference herein with all references to the "UHC Option"
now referring to the Holdings Option granted in section 1 above.  The parties
hereto acknowledge and agree that, upon the effectiveness of this Amendment, the
Agreement shall be amended by the Amendment and the terms of the Agreement shall
be superseded by the terms of the Amendment to the extent any terms of the
Amendment conflict with terms in the Agreement.


                                          3

<PAGE>

5.  BINDING EFFECT.

    This Agreement shall be binding on the respective legal successors of the
parties.


                                          4

<PAGE>

    IN WITNESS WHEREOF, the parties hereto have executed this Amendment as of
the date first set forth above.

                                  UNIVERSAL OUTDOOR, INC.


                                  By: __________________________
                                       Name:
                                       Title:

                                  UNIVERSAL OUTDOOR HOLDINGS, INC.


                                  By: __________________________
                                       Name:
                                       Title:


                                  WILLIAM H. SMITH


                                  By: __________________________
                                       William H. Smith


                                  DANIEL L. SIMON


                                  By: ___________________________
                                       Daniel L. Simon


                                  BRIAN T. CLINGEN


                                  By: ___________________________
                                       Brian T. Clingen


                                          5


<PAGE>
                                                                     [Revolving]






                                    AMENDMENT


          AMENDMENT (this "Amendment"), dated as of July 16, 1996, among 
Universal Outdoor, Inc. (the "Borrower") and the lending institutions party 
to the Credit Agreement referred to below (the "Banks").  All capitalized 
terms used herein and not otherwise defined shall have the respective 
meanings provided such terms in the Credit Agreement referred to below.

                              W I T N E S S E T H :


          WHEREAS, the Borrower, the Banks, La Salle National Bank, as 
Co-Agent and Bankers Trust Company as Agent are parties to the Revolving 
Credit Agreement, dated as of March 29, 1996 (as amended, modified or 
supplemented to the date hereof, the "Credit Agreement");

          WHEREAS, the Borrower has requested that the Banks agree to amend 
certain provisions of the Credit Agreement, and the Banks are willing to 
amend such provisions, subject to and on the terms and conditions set forth 
herein;

          NOW THEREFORE, it is agreed:


          1.   On and after the Amendment Date, the Credit Agreement shall be
amended as follows:

         (I)   Section 8.04 shall be amended by deleting clause (f) therein in
     its entirety and renumbering clauses (g) and (h) as "(f)" and "(g)",
     respectively.

<PAGE>

        (II)   Section 8.05(a) shall be amended by changing the reference to
     "$6,000,000" therein to read "$8,000,000."

       (III)   Section 8.08(a) shall be amended by (x) inserting "(I)"
     immediately after the phrase "provided that" and (y) adding at the end of
     said Section 8.08(a) the following:

     "and (II) the Borrower may pay dividends to Holdings to permit it to
     purchase Discount Notes as provided for in Section 8.09(a)".

        (IV)   Section 8.13 shall be amended by changing the reference to
     "5.25:1.0" therein to read "5.00:1.0".

         (V)   Section 9.08(A) shall be amended by deleting clause (c) therein
     in its entirety and inserting a new clause to read:

     "(c)  Holdings issuing Capital Stock in any initial or subsequent public
     offering to the extent an amount equal to the net proceeds thereof are
     applied to reduce AR Commitments (as defined in the AF Credit Agreement) or
     repay AR Loans as provided in Section 4.02(A)(d) of the AF Credit Agreement
     or, in the case of the IPO, to repay AR Loans as provided in Section
     4.02(A)(a)(iii) of the AF Credit Agreement".

        (VI)   Section 9.08(B) shall be amended by changing the reference to
     "6.25:1.0" therein to read "6.00:1.0".

       (VII)   Section 9.08 shall be further amended by changing the "or" at the
     end of clause (C) therein to read "and/or" and by adding new clauses (D)
     and (E) to read:

          "(D) A UOH Pledge Date shall have occurred and any of the Existing UOH
     Stockholders shall have failed to authorize and execute a pledge agreement
     (as subsequently modified, amended or supplemented in accordance with the
     terms thereof, the "Replacement UOH Pledge Agreement") substantially in the
     form of the UOH Pledge Agreement and reasonably satisfactory to the Agent
     and/or to deliver same to the Collateral Agent, together with, in pledge
     thereunder, the certificates representing all shares of Holdings Capital
     Stock then owned by such Stockholders (and no other shares), accompanied by
     executed and undated stock powers (it being understood and agreed that the
     Replacement UOH 

                                      -2-

<PAGE>

     Pledge Agreement shall terminate, and the stock pledged
     thereunder released, upon the execution and delivery of the Holdings 
     Pledge Agreement, together with the pledge of the Borrower's capital stock
     thereunder); and/or

          (E) Holdings shall have failed, for more than 15 days following the
     date on which the Discount Notes shall have been Purchased in full, to
     authorize and execute a guaranty agreement (the "Holdings Guaranty") in
     respect of the Obligations hereunder and a pledge agreement (as
     subsequently modified, amended or supplemented in accordance with the 
     terms thereof, the "Holdings Pledge Agreement") pledging all the capital
     stock of the Borrower, all in such form as is acceptable to the Agent 
     and/or to deliver same to the Agent and Collateral Agent, as the case may 
     be, together with, in pledge under, the Pledge Agreement, the certificates
     representing all the shares of the capital stock of the Borrower,
     accompanied by executed and undated stock powers and such opinions of
     counsel relating thereto as reasonably requested by the Agent; or".

      (VIII)   Section 10 shall be amended by:

          (A)  Deleting the phrase "and the Term Loans as defined in the AF
     Credit Agreement" in the definition of Acquisition Loans.

          (B)  Amending the definition of Change of Control by (a) changing the
     phrase "'Holdings' initial public offering of common stock" in clause (ii)
     thereof to read "the IPO"; (b) deleting clause (iii) thereof and inserting
     in lieu thereof a new clause to read:

     "(iii)  after the IPO, the Management Investors shall cease to be the
     beneficial owner (as defined in clause (ii) above) of 30% or more in the
     aggregate of the total voting and economic ownership interests of
     Holdings,";

     (c) deleting the "or" immediately prior to "(v)" therein; and (d) adding
     the following at the end of said definition:

     "and (vi) any "Change of Control" as defined in the Discount Note 
     Indenture and the Senior Note Indenture, respectively, in each case 
     so long as Discount Notes or Senior Notes, as the case may be, are 
     outstanding."

                                      -3-
<PAGE>
          (C) Changing the definition of Credit Documents by adding after the
     phrase "Security Documents" therein the phrase ", the Holdings Guaranty
     (once executed)".

          (D)  Changing the definition of Permitted Acquisition by deleting all
     of such definition after the reference to "Section 8.01" and inserting in
     lieu thereof:

     "provided that, without the consent of the Super-Majority Banks, (I) the
     sum of the aggregate amounts expended for each such permitted acquisition
     that is consummated at a time when the Holdings Leverage Ratio as of the
     Measurement Date immediately prior to such acquisition determined by 
     giving effect to such acquisition on a pro forma basis satisfactory to the
     Agent is greater than 5.00:1.0, shall not exceed $25,000,000, it being 
     understood that the amounts expended pursuant to the portion, if any, of 
     any such permitted acquisition that does not result in such pro forma 
     Ratio exceeding 5.00:1.0 shall not be included in determining the 
     $25,000,000 aggregate amount and (II) the aggregate amounts expended in 
     any consecutive 12 month period for each such permitted acquisition 
     wherein the consolidated EBITDA for the last 12 months of the entity or 
     assets being acquired was negative shall not exceed $10,000,000."

          (E)  Changing the definition of Pledge Agreement by deleting the
     phrase "and the UOH Pledge Agreement" and inserting in lieu thereof the
     phrase ", (once executed and delivered and to the extent not terminated in
     accordance with the terms thereof) the Replacement UOH Pledge Agreement
     and/or (once executed and delivered) the Holdings Pledge Agreement".

          (F)  Deleting the definition of Tested Borrowing in its entirety and
     inserting in lieu thereof a new definition to read:

          "`Tested Borrowing' shall mean any incurrence of Revolving Loans 
     after the Initial Borrowing Date in which the aggregate amount of 
     Revolving Loans incurred, when added to the aggregate amount of AR Loans 
     (other than those incurred on the Amendment Date to refinance Term Loans 
     under and as defined in the AF Credit Agreement) and Revolving Loans 
     incurred during the immediately preceding 30 day period (to the extent 
     (x) incurred after the Initial Borrowing Date, (y) still outstanding and 
     (z) not included in establishing an earlier Tested Borrowing), equal or 
     exceed $1,000,000."

          (G)  Adding the following definitions in appropriate alphabetical
     order:
                                      -4-

<PAGE>

          `"Amendment Date" shall have the meaning provided in the Amendment
     dated as of July 16, 1996 to this Agreement.

          "Holdings Guaranty" shall have the meaning provided in Section
     9.08(E).

          "Holdings Pledge Agreement" shall have the meaning provided in 
     Section 9.08(E).

          "IPO" shall mean the initial public offering (including sales 
     pursuant to any over allotment rights) of the common stock of Holdings 
     effected as contemplated by Holdings' Registration Statement No. 
     333-5351 as amended.

          "Replacement UOH Pledge Agreement" shall have the meaning provided in
     Section 9.08(D).

          "UOH Pledge Date" shall mean a date after the Amendment Date but 
     prior to the date of the execution and delivery of the Holdings Pledge 
     Agreement as provided in Section 9.08(E) on which all the following 
     conditions exist: (A) an Event of Default exists and/or the Holdings 
     Leverage Ratio on the last preceding Measurement Date exceeded 5.00:1.0; 
     (B) the Agent has delivered to Holdings a written notice stating that 
     one of the events specified in clause (A) exists and requesting that the 
     Replacement UOH Pledge Agreement be executed and delivered as provided 
     in Section 9.08(D); and (C) 15 days have passed since delivery of such 
     written notice."

          2.  On the Amendment Date, all the Pledged Securities delivered
pursuant to the UOH Pledge Agreement shall be released by the Collateral Agent
to the record holders thereof and the UOH Pledge Agreement shall terminate and
be of no further force and effect.

          3.  In order to induce the Banks to enter into this Amendment, the 
Borrower hereby represents and warrants that (x) no Default or Event of 
Default exists on the Amendment Date, both before and after giving effect to 
this Amendment and (y) all of the representations and warranties contained in 
the Credit Documents shall be true and correct in all material respects on 
the Amendment Date both before and after giving effect to this Amendment, 
with the same effect as though such representations and warranties had been 
made on and as of the Amendment Date (it being understood that any 
representation or warranty made as of a specific date shall be true and 
correct in all material respects as of such specific date).

                                      -5-
<PAGE>
          4.  This Amendment is limited as specified and shall not constitute a
modification, acceptance or waiver of any other provision of the Credit
Agreement or any other Credit Document.

          5.  This Amendment may be executed in any number of counterparts 
and by the different parties hereto on separate counterparts, each of which 
counterparts when executed and delivered shall be an original, but all of 
which shall together constitute one and the same instrument.  A complete set 
of counterparts shall be lodged with the Borrower and the Agent.

          6.  This Amendment and the rights and obligations of the parties 
hereunder shall be construed in accordance with and governed by the laws of 
the State of New York.

          7.  This Amendment shall become effective as of the date (the 
"Amendment Date") when the following conditions have been met to the 
satisfaction of the Agent (it being understood that if the Amendment Date 
fails to occur on or prior to August 31, 1996 this Amendment shall not become 
effective and shall be null and void):

         (i)   each of the Borrower and the Super-Majority Banks shall have
     duly executed a copy hereof (whether the same or different copies) and
     shall have delivered (including by way of facsimile transmission) the same
     to the Agent at its Notice Office; and

          (ii) The Amendment dated as of July 16, 1996 to the AF Credit
     Agreement shall have become effective in accordance with its terms, the
     Banks hereby agreeing to such Amendment.

          8.  From and after the Amendment Date, all references to the Credit 
Agreement in the Credit Agreement and the other Credit Documents shall be 
deemed to be references to such Credit Agreement as modified hereby.

                                      -6-
<PAGE>

          IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Amendment to be duly executed and delivered as of the date
first above written.

                              UNIVERSAL OUTDOOR, INC.


                              By________________________
                                  Name:
                                  Title:


                              BANKERS TRUST COMPANY,
                              Individually and as Agent


                              By________________________
                                  Name:
                                  Title:


                              LA SALLE NATIONAL BANK,
                              Individually and as Co-Agent


                              By________________________
                                  Name:
                                  Title:


                              BANK OF AMERICA ILLINOIS


                              By________________________
                                 Name:
                                 Title:


                                  -7-

<PAGE>

                              FIRST NATIONAL BANK OF BOSTON


                              By___________________________
                                  Name:
                                  Title:


                              UNION BANK


                              By___________________________
                                 Name:
                                 Title


                                 -8-


<PAGE>
                                                              [Acquisition]






                                    AMENDMENT


          AMENDMENT (this "Amendment"), dated as of July 16, 1996, among 
Universal Outdoor, Inc. (the "Borrower") and the lending institutions party 
to the Credit Agreement referred to below (the "Banks").  All capitalized 
terms used herein and not otherwise defined shall have the respective 
meanings provided such terms in the Credit Agreement referred to below.

                              W I T N E S S E T H :


          WHEREAS, the Borrower, the Banks, La Salle National Bank, as 
Co-Agent and Bankers Trust Company as Agent are parties to the Acquisition 
Credit Agreement, dated as of March 29, 1996 (as amended, modified or 
supplemented to the date hereof, the "Credit Agreement");

          WHEREAS, the Borrower has requested that the Banks agree to amend 
certain provisions of the Credit Agreement, and the Banks are willing to 
amend such provisions, subject to and on the terms and conditions set forth 
herein;

          NOW THEREFORE, it is agreed:

          1.   On the Amendment Date, all Term Loans outstanding on such date 
(the "Outstanding Term Loans") shall be repaid in full, together with all 
accrued interest thereon, such repayment of the principal of the Outstanding 
Term Loans to be effected by the Borrower incurring AR Loans from each Bank 
in the then aggregate principal amount of its Outstanding Term Loans, with 
such AR Loans to constitute Eurodollar Loans in an aggregate amount equal to 
the principal amount of the Outstanding Term Loans that were Eurodollar 
Loans, with the remainder, if any, of such AR Loans to 


<PAGE>

constitute Base Rate Loans.  All such new Eurodollar Loans shall have 
Interest Periods ending on the same days as the expiration dates of the 
Interest Periods applicable to the Outstanding Term Loan on the Amendment 
Date ("OTL Interest Periods"), with the same principal amount of Borrowings 
as subject to, and the same Eurodollar Rate as applicable to, such OTL 
Interest Periods.  Upon such refinancing the Banks holding old Notes will 
mark same as cancelled and return same to the Borrower.  The provisions of 
Section 6.05(b) of the Credit Agreement are hereby waived to the extent 
necessary to permit AR Loans to be incurred to refinance the Outstanding Term 
Loans.

          2.   On and after the Amendment Date, the Credit Agreement shall be
amended as follows:

         (I)   Section 1.03 shall be amended by adding the phrase "if prior 
     to the Amendment Date," immediately after the reference to "(i)" in the 
     second sentence thereof.

        (II)   Section 3.03 shall be amended by deleting clause (d) therein in
     its entirety and inserting in lieu thereof a new clause to read:

          "(d) The Total AR Commitment shall be reduced at the times and in 
     the amounts, if any, provided for in Sections 4.02(A)(c), (d), (e) 
     and/or (f)."

       (III)   Section 4.01 shall be amended by deleting clause (v) thereof in
     its entirety and inserting a new clause to read:

     "(v) each prepayment of AR Loans made pursuant to this Section 4.01 
     after the AR Termination Date shall reduce the remaining Scheduled 
     Repayments on a PRO RATA basis (based on the then remaining principal 
     amount of each such Scheduled Repayment)."

        (IV)   Section 4.02(A) shall be amended by adding at the end of Section
     4.02(A)(a) a new clause to read:

          "(iii)  On the date or dates of the receipt thereof (in same day
     funds) by the Borrower, an amount equal to the proceeds (net of
     underwriting discounts and commissions and other reasonable costs
     associated therewith) of the IPO shall be applied to repay the principal 
     of AR Loans, with any such repayment not to reduce the Total AR 
     Commitment."
                                      -2-

<PAGE>
         (V)   Section 4.02(A) shall be further amended by deleting Section
     4.02(A)(b) therein in its entirety and inserting a new clause to read:

          "(b)  On each date set forth below, the Borrower shall be required to
     repay the AR Repayment Percentage of the principal amount of AR Loans set
     forth opposite such date (each such repayment, a "Scheduled Repayment"):

          Repayment Date                Amount

          June 30, 1999              $4,375,000 
          September 30, 1999         $4,375,000 
          December 31, 1999          $4,375,000 
          March 31, 2000             $4,375,000 
          June 30, 2000              $5,250,000 
          September 30, 2000         $5,250,000 
          December 31, 2000          $5,250,000 
          March 31, 2001             $5,250,000 
          June 30, 2001              $5,250,000 
          September 30, 2001         $5,250,000 
          December 312, 2001         $5,250,000 
          March 31, 2002             $5,250,000 
          June 30, 2002              $7,000,000 
          September 30, 2002         $7,000,000 
          December 31, 2002          $7,000,000 
          Final Maturity Date        $7,000,000"


        (VI)   Section 4.02(A) shall be further amended by deleting clauses 
     (c), (d), (e) and (f) therein in their entirety and inserting new 
     clauses to read:

          "(c)  On the Business Day following the date of receipt thereof by  
    Holdings, the Borrower and/or any of its Subsidiaries of the Cash 
    Proceeds from any Asset Sale, an amount equal to 100% of the Net Cash 
    Proceeds from such Asset Sale shall be applied (x) if on or prior to the 
    AR Termination Date, to reduce the Total AR Commitment and (y) if after 
    the AR Termination Date, as a mandatory repayment of the principal of 
    the then outstanding AR Loans, provided that such Net Cash Proceeds from 
    Permitted Asset Sales shall not be required to be used to so reduce AR 
    Commitments and/or repay AR Loans to the extent the Borrower elects, as 
    hereinafter provided, to cause such Net Cash Proceeds to be reinvested 
    in Reinvestment Assets (a "Reinvestment Election").  

                                    - 3-

<PAGE>
    
    The Borrower may exercise its Reinvestment Election (within the parameters
    specified in the preceding sentence) with respect to an Asset Sale if (x) 
    no Default or Event of Default exists and (y) the Borrower delivers a 
    Reinvestment Notice to the Agent on the Business Day following the date of
    the consummation of the respective Asset Sale, with such Reinvestment 
    Election being effective with respect to the Net Cash Proceeds of such 
    Asset Sale equal to the Anticipated Reinvestment Amount specified in 
    such Reinvestment Notice.

          (d)  On the date of the receipt thereof by Holdings or the Borrower,
     as the case may be, an amount equal to 75% of the proceeds (net of
     underwriting discounts and commissions and other reasonable costs
     associated therewith) of any sale or issuance of equity by Holdings or the
     Borrower, respectively (other than (i) equity issued to management and
     other employees of Holdings, the Borrower or its Subsidiaries, (ii) the
     exercise of any warrants outstanding on the Initial Borrowing Date, (iii)
     any amount of cash received by Holdings or the Borrower in connection with
     any capital contributions made by the Existing UOH Stockholders and (iv)
     the proceeds of the IPO) shall be applied (x) if on or prior to the AR
     Termination Date, to reduce the Total AR Commitment and (y) if after the
     AR Termination Date, as a mandatory repayment of the principal of the then
     outstanding AR Loans.

          (e)  On each date which is 90 days after the last day of each fiscal
     year of the Borrower (commencing with the fiscal year ending on December
     31, 1997), 50% of Excess Cash Flow for the fiscal year then last ended
     shall be applied (x) if on or prior to the AR Termination Date, to reduce
     the Total AR Commitment and (y) if after the AR Termination Date, as a
     mandatory repayment of the principal of the then outstanding AR Loans.

          (f)  On the Reinvestment Prepayment Date with respect to a
     Reinvestment Election, an amount equal to the Reinvestment Prepayment
     Amount, if any, for such Reinvestment Election shall be applied (x) if on
     or prior to the AR Termination Date, to reduce the Total AR Commitment and
     (y) if after the AR Termination Date, as a mandatory repayment of the
     principal of the then outstanding AR Loans."

       (VII)   Section 4.02(B) shall be amended by deleting clause (a) therein
     in its entirety and inserting in lieu thereof a new clause to read:

                                      -4-

<PAGE>

          "(a)  Each mandatory repayment of AR Loans required to be made
     pursuant to Sections 4.02(A) (other than pursuant to clause (a) or (b)
     thereof) shall be applied to reduce the Scheduled Repayments on a PRO RATA
     basis (based upon the then remaining outstanding principal amount of each
     such Scheduled Repayment)."

      (VIII)   Section 7.12 shall be deleted in its entirety and Section 7.13
     shall be renumbered as Section 7.12.

        (IX)   Section 8.04 shall be amended by deleting clause (f) therein in
     its entirety and renumbering clauses (g) and (h) as "(f)" and "(g)",
     respectively.

         (X)   Section 8.05(a) shall be amended by changing the reference to
     "$6,000,000" therein to read "$8,000,000."

        (XI)   Section 8.08(a) shall be amended by (x) inserting "(I)"
     immediately after the phrase "provided that" and (y) adding at the end of
     said Section 8.08(a) the following:

     "and (II) the Borrower may pay dividends to Holdings to permit it to
     purchase Discount Notes as provided for in Section 8.09(a)".

       (XII)   Section 8.13 shall be amended by changing the reference to
     "5.25:1.0" therein to read "5.00:1.0".

      (XIII)   Section 9.08(A) shall be amended by deleting clause (c) therein
     in its entirety and inserting a new clause to read:

     "(c)  Holdings issuing Capital Stock in any initial or subsequent public
     offering to the extent an amount equal to the net proceeds thereof are
     applied to reduce AR Commitments or repay AR Loans as provided in Section
     4.02(A)(d) hereof or, in the case of the IPO, to repay AR Loans as provided
     in Section 4.02(A)(a)(iii)".

       (XIV)   Section 9.08(B) shall be amended by changing the reference to
     "6.25:1.0" therein to read "6.00:1.0".

                                      -5-
<PAGE>
        (XV)   Section 9.08 shall be further amended by changing the "or" at the
     end of clause (C) therein to read "and/or" and by adding new clauses (D)
     and (E) to read:

          "(D) A UOH Pledge Date shall have occurred and any of the Existing UOH
     Stockholders shall have failed to authorize and execute a pledge agreement
     (as subsequently modified, amended or supplemented in accordance with the
     terms thereof, the "Replacement UOH Pledge Agreement") substantially in the
     form of the UOH Pledge Agreement and reasonably satisfactory to the Agent
     and/or to deliver same to the Collateral Agent, together with, in pledge
     thereunder, the certificates representing all shares of Holdings Capital
     Stock then owned by such Stockholders (and no other shares), accompanied by
     executed and undated stock powers (it being understood and agreed that the
     Replacement UOH Pledge Agreement shall terminate, and the stock pledged
     thereunder released, upon the execution and delivery of the Holdings Pledge
     Agreement, together with the pledge of the Borrower's capital stock
     thereunder); and/or

          (E) Holdings shall have failed, for more than 15 days following the
     date on which the Discount Notes shall have been Purchased in full, to
     authorize and execute a guaranty agreement (the "Holdings Guaranty") in
     respect of the Obligations hereunder and a pledge agreement (as
     subsequently modified, amended or supplemented in accordance with the terms
     thereof, the "Holdings Pledge Agreement") pledging all the capital stock of
     the Borrower, all in such form as is acceptable to the Agent and/or to
     deliver same to the Agent and Collateral Agent, as the case may be,
     together with, in pledge under, the Pledge Agreement, the certificates
     representing all the shares of the capital stock of the Borrower,
     accompanied by executed and undated stock powers and such opinions of
     counsel relating thereto as reasonably requested by the Agent; or".

       (XVI)   Section 10 shall be amended by:

          (A)  Changing the reference to "$12,500,000" in the definition of AR
     Repayment Percentage to read "$87,500,000".

          (B)  Deleting the definition of Available Equity Amount in its
     entirety and inserting a new definition thereof to read:

          "`Available Equity Amount' shall mean at any time (A) an amount equal
     to the sum of (x) $5,000,000 plus 25% of the net proceeds of the IPO in
     excess 

                                      -6-
<PAGE>
     of $5,000,000 and (y) the aggregate proceeds at such time from the
     sale or issuance of equity by Holdings or the Borrower after the Amendment
     Date not required to be utilized to reduce AR Commitments and/or repay AR
     Loans under Section 4.02(A)(d) less (B) the sum of (x) the aggregate
     amounts theretofore expended after the Initial Borrowing Date to Purchase
     Senior Notes and/or Discount Notes pursuant to Section 8.08(a)(y) or
     9.08(A)(ix)(d)(y), as the case may be, plus (y) the aggregate of any
     amounts theretofore expended pursuant to Section 8.05(c) to the extent in
     excess of the Available ECF Amount at such time."

          (C)  Amending the definition of Change of Control by (a) changing the
     phrase "'Holdings' initial public offering of common stock" in clause (ii)
     thereof to read "the IPO"; (b) deleting clause (iii) thereof and inserting
     in lieu thereof a new clause to read:

     "(iii)  after the IPO, the Management Investors shall cease to be the
     beneficial owner (as defined in clause (ii) above) of 30% or more in the
     aggregate of the total voting and economic ownership interests of
     Holdings,";

     (c) deleting the "or" immediately prior to "(v)" therein; and (d) adding
     the following at the end of said definition:

     "and (vi) any "Change of Control" as defined in the Discount Note Indenture
     and the Senior Note Indenture, respectively, in each case so long as
     Discount Notes or Senior Notes, as the case may be, are outstanding."

          (D) Changing the definition of Credit Documents by adding after the
     phrase "Security Documents" therein the phrase ", the Holdings Guaranty
     (once executed)".

          (E)  Changing the definition of Excess Cash Flow by deleting clause
     (iv)(z)(II) therein and inserting in lieu thereof:

     "(II) after the AR Termination Date, the AR Loans, except prepayments
     thereof pursuant to Sections 4.02(A)(c), (d), (e) or (f)".

          (F)  Changing the definition of Modified Available Amount by adding at
     the end thereof the phrase "to the extent not theretofore contributed as
     common equity to the Borrower".

                                      -7-

<PAGE>

          (G)  Changing the definition of Permitted Acquisition by deleting all
     of such definition after the reference to "Section 8.01" and inserting in
     lieu thereof:

     "provided that, without the consent of the Super-Majority Banks, (I) the
     sum of the aggregate amounts expended for each such permitted acquisition
     that is consummated at a time when the Holdings Leverage Ratio as of the
     Measurement Date immediately prior to such acquisition determined by giving
     effect to such acquisition on a pro forma basis satisfactory to the Agent
     is greater than 5.00:1.0, shall not exceed $25,000,000, it being understood
     that the amounts expended pursuant to the portion, if any, of any such
     permitted acquisition that does not result in such pro forma Ratio
     exceeding 5.00:1.0 shall not be included in determining the $25,000,000
     aggregate amount and (II) the aggregate amounts expended in any consecutive
     12 month period for each such permitted acquisition wherein the
     consolidated EBITDA for the last 12 months of the entity or assets being
     acquired was negative shall not exceed $10,000,000."

          (H)  Changing the definition of Pledge Agreement by deleting the
     phrase "and the UOH Pledge Agreement" and inserting in lieu thereof the
     phrase ", (once executed and delivered and to the extent not terminated in
     accordance with the terms thereof) the Replacement UOH Pledge Agreement
     and/or (once executed and delivered) the Holdings Pledge Agreement".

          (I)  Deleting the definition of Tested Borrowing in its entirety and
     inserting in lieu thereof a new definition to read:

          "`Tested Borrowing' shall mean any incurrence of AR Loans after the
     Initial Borrowing Date other than on the Amendment Date to refinance Term
     Loans (the "Designated AR Loans") in which the aggregate amount of AR Loans
     incurred, when added to the aggregate amount of AR Loans (other than
     Designated AR Loans) and Revolving Loans incurred during the immediately
     preceding 30 day period (to the extent (x) incurred after the Initial
     Borrowing Date, (y) still outstanding and (z) not included in establishing
     an earlier Tested Borrowing), equal or exceed $1,000,000."

          (J)  Adding the following definitions in appropriate alphabetical
     order:

          `"Amendment Date" shall have the meaning provided in the Amendment
     dated as of July 16, 1996 to this Agreement.

                                      -8-
<PAGE>

          "Holdings Guaranty" shall have the meaning provided in Section
     9.08(E).

          "Holdings Pledge Agreement" shall have the meaning provided in Section
     9.08(E).

          "IPO" shall mean the initial public offering (including sales pursuant
     to any over allotment rights) of the common stock of Holdings effected as
     contemplated by Holdings' Registration Statement No. 333-5351 as amended.

          "Replacement UOH Pledge Agreement" shall have the meaning provided in
     Section 9.08(D).

          "UOH Pledge Date" shall mean a date after the Amendment Date but prior
     to the date of the execution and delivery of the Holdings Pledge Agreement
     as provided in Section 9.08(E) on which all the following conditions exist:
     (A) an Event of Default exists and/or the Holdings Leverage Ratio on the
     last preceding Measurement Date exceeded 5.00:1.0; (B) the Agent has
     delivered to Holdings a written notice stating that one of the events
     specified in clause (A) exists and requesting that the Replacement UOH
     Pledge Agreement be executed and delivered as provided in Section 9.08(D);
     and (C) 15 days have passed since delivery of such written notice."

      (XVII)   Annex I shall be deleted in its entirety and a new Annex shall be
     inserted in lieu thereof to read as provided in Annex I attached hereto.

          3.  On the Amendment Date, all the Pledged Securities delivered
pursuant to the UOH Pledge Agreement shall be released by the Collateral Agent
to the record holders thereof and the UOH Pledge Agreement shall terminate and
be of no further force and effect.

          4.  The Banks hereby consent to the amendments being effected to the
RF Credit Agreement pursuant to the Amendment thereto dated as of July 16, 1996,
which Amendment is to become effective on the Amendment Date.

          5.  In order to induce the Banks to enter into this Amendment, the 
Borrower hereby represents and warrants that (x) no Default or Event of 
Default exists on the Amendment Date, both before and after giving effect to 
this Amendment and (y) all of the representations and warranties contained in 
the Credit Documents shall be true and correct in all material respects on 
the Amendment Date both before and after giving 

                                      -9-
<PAGE>

effect to this Amendment, with the same effect as though such representations 
and warranties had been made on and as of the Amendment Date (it being 
understood that any representation or warranty made as of a specific date 
shall be true and correct in all material respects as of such specific date).

          6.  This Amendment is limited as specified and shall not constitute a
modification, acceptance or waiver of any other provision of the Credit
Agreement or any other Credit Document.

          7.  This Amendment may be executed in any number of counterparts and
by the different parties hereto on separate counterparts, each of which
counterparts when executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument.  A complete set of
counterparts shall be lodged with the Borrower and the Agent.

          8.  This Amendment and the rights and obligations of the parties
hereunder shall be construed in accordance with and governed by the laws of the
State of New York.

          9.  This Amendment shall become effective as of the date (the
"Amendment Date") when the following conditions have been met to the
satisfaction of the Agent (it being understood that if the Amendment Date fails
to occur on or prior to August 31, 1996 this Amendment shall not become
effective and shall be null and void):

         (i)   Holdings shall have consummated the IPO (without regard to any
     over allotment sale) in accordance with the definition thereof or as
     otherwise satisfactory to the Agent;

        (ii)   the Borrower shall have duly authorized, executed and delivered
     new AR Notes for each Bank to reflect their new AR Commitments as provided
     in Annex I hereto and otherwise in the form of Exhibit B-2 to the Credit
     Agreement, together with such opinions of counsel relating to this
     Amendment and the transactions contemplated hereby as may be reasonably
     requested by the Agent;

       (iii)   each of the Borrower and the Banks shall have duly executed a
     copy hereof (whether the same or different copies) and shall have delivered
     (including by way of facsimile transmission) the same to the Agent at its
     Notice Office; and

                                      -10-

<PAGE>

          (iv) the conditions specified in Section 5.20 of the Credit Agreement
     shall be satisfied on such date as if the borrowing of AR Loans on such
     date constituted a Tested Borrowing.

          10.  From and after the Amendment Date, all references to the Credit
Agreement in the Credit Agreement and the other Credit Documents shall be deemed
to be references to such Credit Agreement as modified hereby.


                                      -11-

<PAGE>

          IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Amendment to be duly executed and delivered as of the date
first above written.

                              UNIVERSAL OUTDOOR, INC.


                              By________________________
                                  Name:
                                  Title:


                              BANKERS TRUST COMPANY,
                              Individually and as Agent


                              By________________________
                                  Name:
                                  Title:


                              LA SALLE NATIONAL BANK,
                              Individually and as Co-Agent


                              By________________________
                                  Name:
                                  Title:


                              BANK OF AMERICA ILLINOIS


                                      -12-

<PAGE>

                              By________________________
                                 Name:
                                 Title:

                                      -13-

<PAGE>

                              FIRST NATIONAL BANK OF BOSTON


                              By___________________________
                                  Name:
                                  Title:


                              UNION BANK


                              By___________________________
                                 Name:
                                 Title:

                                      -14-

<PAGE>
                                                                ANNEX I



                             COMMITMENTS


     AR
            Bank
         Commitment
         ----------

Bankers Trust Company         $24,062,500
LaSalle National Bank          24,062,500
Bank of America Illinois       13,125,000
First National Bank of Boston  13,125,000
Union Bank                     13,125,000
                              -----------
                      Total:  $87,500,000



                                   -15-




<PAGE>


Universal Outdoors Holdings, Inc.                       Universal Outdoor, Inc.
    321 North Clark Street                              321 North Clark Street
        Suite 1010                                            Suite 1010
   Chicago, Illinois  60610                             Chicago, Illinois  60610



                                                           as of July [ ], 1996

Kelso & Company, L.P.
320 Park Avenue, 24th Floor
New York, NY  10022
  Attn:  James Connors II, Esq.

Ladies and Gentlemen:

         Reference is made to the Letter Agreement (the "Letter Agreement")
dated as of April 5, 1996 between Universal Outdoors Holdings, Inc., a Delaware
corporation ("Universal"), Universal Outdoor, Inc., a wholly owned subsidiary of
Universal ("Outdoor"), and Kelso & Company, L.P., a Delaware limited partnership
("Kelso").  The parties hereto hereby agree, in consideration of the mutual
agreements herein contained, that effective as of the date hereof, the
agreements for Kelso to provide consulting and advisory services pursuant to the
first paragraph of the Letter Agreement and for Outdoor to pay to Kelso an
annual advisory fee of $150,000 pursuant to the second paragraph of the Letter
Agreement are hereby terminated and of no further force and effect.
Notwithstanding the foregoing sentence, the remaining provisions of the Letter
Agreement, including without limitation, the indemnification provisions
contained therein, shall remain in full force and effect.

         Universal and Outdoor hereby further agree to retain Kelso to provide
consulting and advisory services to Universal in connection with an initial
public offering of certain of Universal's equity securities.  In consideration
for providing the foregoing services, Outdoor will pay to Kelso a one-time fee
of $650,000 in cash, which amount shall be paid on or prior to July [ ], 1996.
Outdoor will also reimburse Kelso promptly for Kelso's reasonable out-of-pocket
costs and expenses incurred in connection with the performance of Kelso's duties
hereunder.

         Universal and Outdoor will jointly and severally indemnify Kelso and
its affiliates, and their respective officers, directors, employees, agents and
control persons (as such term is used in the Securities Act

<PAGE>

Kelso & Company, L.P.
as of July [  ], 1996
Page 2


of 1933, as amended, and the rules and regulations thereunder) (together, the
"Kelso Indemnities") to the full extent lawful against any and all claims,
losses and expenses as incurred (including all reasonable fees and disbursements
of any such indemnitee's counsel and other out-of-pocket expenses incurred in
connection with the investigation of and preparation for any such pending or
threatened claims and any litigation or other proceedings arising therefrom)
arising out of any services rendered by Kelso hereunder, PROVIDED, HOWEVER,
there shall be excluded from such indemnification any such claim, loss or
expense that is based upon any action or failure to act by Kelso that is found
in a final judicial determination to constitute gross negligence or intentional
misconduct on Kelso's part.  Outdoor (and Universal, if necessary) will advance
costs and expenses, including attorney's fees, incurred by any such indemnitee
in defending any such claim in advance of the final disposition of such claim
upon receipt of an undertaking by or on behalf of such indemnitee to repay
amounts so advanced if it shall ultimately be determined that such indemnitee is
not entitled to be indemnified by Universal and Outdoor pursuant to this
Agreement.  No Kelso Indemnitee shall be liable to Universal, Outdoor or their
respective subsidiaries or affiliates for any error of judgment or mistake of
law or for any loss incurred by the Universal, Outdoor or their subsidiaries or
any of their respective affiliates in connection with the matters to which this
agreement relates, except for any damages that are found by a court of competent
jurisdiction to have resulted primarily from the gross negligence or willful
misconduct of the Kelso Indemnitee.

         Universal's and Outdoor's obligations set forth in this Agreement
shall survive the termination of Kelso's services pursuant to paragraph two.

         This agreement shall be governed by the laws of the State of New York.


                                          2

<PAGE>

Kelso & Company, L.P.
as of July [  ], 1996
Page 3


         If you are in agreement with the foregoing, kindly so indicate by
signing a counterpart of this letter, whereupon it will become a binding
agreement between us.

                                       Very truly yours,

                                       UNIVERSAL OUTDOOR HOLDINGS, INC.


                                       By:
                                          ----------------------------
                                          Name:
                                          Title:


                                       UNIVERSAL OUTDOOR, INC.


                                       By:
                                          ----------------------------
                                          Name:
                                          Title:


Accepted and agreed
as of July [ ], 1996

KELSO & COMPANY, L.P.


By: Kelso & Companies, Inc.,
    its general partner


By:
   ---------------------------
   Name:
   Title:


                                          3

<PAGE>


                            REGISTRATION RIGHTS AGREEMENT








                                  Dated July _, 1996

<PAGE>

                                  TABLE OF CONTENTS


SECTION                                                                     PAGE

1.  INTRODUCTION............................................................  1

2.  REGISTRATION UNDER SECURITIES ACT, ETC..................................  1
    2.1  REGISTRATION ON REQUEST............................................  1
         (a)  REQUEST.......................................................  1
         (b)  REGISTRATION STATEMENT FORM...................................  2
         (c)  EXPENSES......................................................  3
         (d)  EFFECTIVE REGISTRATION STATEMENT..............................  3
         (e)  SELECTION OF UNDERWRITERS.....................................  3
         (f)  PRIORITY IN REQUESTED REGISTRATIONS...........................  3
    2.2  INCIDENTAL REGISTRATION............................................  4
         (a)  RIGHT TO INCLUDE REGISTRABLE SECURITIES.......................  4
         (b)  PRIORITY IN INCIDENTAL REGISTRATIONS..........................  5
    2.3  REGISTRATION PROCEDURES............................................  5
    2.4  UNDERWRITTEN OFFERINGS............................................. 10
         (a)  REQUESTED UNDERWRITTEN OFFERINGS.............................. 10
         (b)  INCIDENTAL UNDERWRITTEN OFFERINGS............................. 11
         (c)  HOLDBACK AGREEMENTS........................................... 11
         (d)  PARTICIPATION IN UNDERWRITTEN OFFERINGS....................... 12
    2.5  PREPARATION; REASONABLE INVESTIGATION.............................. 12
    2.6  RIGHTS OF REQUESTING HOLDERS....................................... 12
    2.7  INDEMNIFICATION.................................................... 13
         (a)  INDEMNIFICATION BY THE COMPANY................................ 13
         (b)  INDEMNIFICATION BY THE SELLERS................................ 14
         (c)  NOTICES OF CLAIMS, ETC........................................ 15
         (d)  OTHER INDEMNIFICATION......................................... 15
         (e)  INDEMNIFICATION PAYMENTS...................................... 16
         (f)  CONTRIBUTION.................................................. 16
    2.8  ADJUSTMENTS AFFECTING REGISTRABLE SECURITIES....................... 17

3.  DEFINITIONS............................................................. 17

4.  RULES 144 AND 144A...................................................... 19

5.  AMENDMENTS AND WAIVERS.................................................. 20

6.  NOMINEES FOR BENEFICIAL OWNERS.......................................... 20

7.  NOTICES................................................................. 20


                                          i

<PAGE>

8.  ASSIGNMENT.............................................................. 21

9.  DESCRIPTIVE HEADINGS.................................................... 21

10. GOVERNING LAW........................................................... 21

11. COUNTERPARTS............................................................ 21

12. ENTIRE AGREEMENT........................................................ 22

13. SUBMISSION TO JURISDICTION.............................................. 22

14. SEVERABILITY............................................................ 22


                                          ii

<PAGE>

REGISTRATION RIGHTS AGREEMENT


    REGISTRATION RIGHTS AGREEMENT, dated as of July _, 1996, among Universal
Outdoor Holdings, Inc., a Delaware corporation (the "Company"), and the other
undersigned parties hereto.

    1.   INTRODUCTION.  The Company is a party to the separate Agreement and
Plan of Recapitalization (the "Recapitalization Agreement"), dated as of July _,
1996, with Kelso Investment Associates V, L.P. ("KIA V"), Kelso Equity Partners
V, L.P. ("KEP V") and the Company Stockholders, pursuant to which the Company
has agreed, among other things, to reclassify shares of Class B Common Stock,
par value $.01 per share, and Class C Common Stock, par value $.01 per share, of
the Company into shares of Common Stock, par value $.01 per share, of the
Company (the "Common Stock").  This Agreement shall become effective upon the
reclassification of such securities pursuant to the Recapitalization Agreement
and the initial public offering of the Common Stock by the Company as described
in the Form S-1 Registration Statement filed by the Company with the Commission
on June 6, 1996.  The Company has also issued warrants to purchase Common Stock
to the Management Individuals pursuant to, and subject to the terms and
conditions of, its 1996 Warrant Plan adopted on April 5, 1996, as amended on
July _, 1996.  Certain capitalized terms used in this Agreement are defined in
section 3 hereof; references to sections shall be to sections of this agreement.

    2.   REGISTRATION UNDER SECURITIES ACT, ETC.

    2.1  REGISTRATION ON REQUEST.

         (a) REQUEST.  Subject to the last sentence of this section 2.1(a),
upon the written request of one or more Initiating Holders, requesting that the
Company effect the registration under the Securities Act of all or part of such
Initiating Holders' Registrable Securities and specifying the intended method of
disposition thereof, the Company will promptly give written notice of such
requested registration to all registered holders of Registrable Securities who
would be entitled to participate in such registration, and thereupon the Company
will, subject to the terms of this Agreement, effect the registration under the
Securities Act of:

              (i)  the Registrable Securities which the Company has been so
    requested to register by such Initiating Holders for disposition in
    accordance with the intended method of disposition stated in such request;

              (ii) all other Registrable Securities the holders of which shall
    have made a written request to the Company for registration thereof within
    30 days after the giving of such written notice by the Company (which
    request shall specify the intended method of disposition of such
    Registrable Securities);

<PAGE>

              (iii)  all shares of Common Stock which the Company may elect to
    register in connection with the offering of Registrable Securities pursuant
    to this section 2.1; PROVIDED however, for so long as any shares of Common
    Stock are held by any Kelso Entity or by any Management Individual, shares
    of Common Stock which the Company may elect to register shall not be so
    registered pursuant to this Section 2.1(a) without the prior written
    consent of, (X) in the event that any shares of Common Stock are held by
    any Kelso Entity, KIA V, and (Y) in the event that any shares of Common
    Stock are held by any Management Individual, each such Management
    Individual,

all to the extent requisite to permit the disposition (in accordance with the
intended methods thereof as aforesaid) of the Registrable Securities and the
additional shares of Common Stock, if any so to be registered , PROVIDED that
the Company shall not be required to effect any registration of Registrable
Securities pursuant to this section 2.1 unless (X) a single holder of
Registrable Securities has requested the registration of a number of shares of
Registrable Securities held by such holder which is equal to or greater than 5%
of the shares of Common Stock at the time outstanding and (Y) the aggregate
number of shares of Registrable Securities requested to be registered by all
holders of Registrable Securities is equal to or greater than 10% of the number
of shares of Common Stock at the time outstanding, and PROVIDED, FURTHER, that
the foregoing proviso shall not apply if any Kelso Entity is initiating a
request as an Initiating Holder for the registration of all of such Kelso
Entity's Registrable Securities.  Subject to the provisions of Section 2.1(d)
and to the following sentence, each Initiating Holder will  have the right to
request registration pursuant to this Section 2.1(a) an aggregate of four (4)
times.  In the event that any Management Shareholder requests registration as an
Initiating Holder pursuant to this section 2.1(a), the Company shall notify KIA
V in writing of such request and KIA V may elect, in its sole discretion, within
15 business days of receipt of such written request, to request registration as
an Initiating Holder pursuant to this section 2.1(a) in which case KIA V shall
be treated as an Initiating Holder for purposes of this section 2.1(a) and such
Management Shareholder originally requesting registration shall not to be
treated as an Initiating Holder pursuant to this section 2.1(a) (and such
registration request shall not be counted with respect to such Management
Shareholder for purposes of the preceding sentence).

         (b)  REGISTRATION STATEMENT FORM.  Registrations under this section
2.1 shall be on such appropriate registration form of the Commission (i) as
shall be selected by the Company and,as shall be reasonably acceptable to the
holders of more than 50% (by number of shares) of the Registrable Securities so
to be registered and (ii) as shall permit the disposition of such Registrable
Securities in accordance with the intended method or methods of disposition
specified in their request for such registration.  If, in connection with any
registration under section 2.1 which is proposed by the Company to be on Form S-
3 or any similar short form registration statement which is a successor to Form
S-3, the managing underwriters, if any, shall advise the Company in writing that
in their opinion the use of another permitted form is of material importance to
the success of the offering, then such registration shall be on such other
permitted form.


                                          2

<PAGE>

         (c)  EXPENSES.  The Company will pay all Registration Expenses in
connection with any registration requested pursuant to this section 2.1
(including any registration deemed not to be "effected" under Section 2.1) and
any other actions that may be taken in connection with any such registration as
contemplated by this Agreement.

         (d)  EFFECTIVE REGISTRATION STATEMENT.  A registration requested
pursuant to this section 2.1 shall not be deemed to have been effected (and
therefore not requested for purposes of the second to last sentence of section
2.1(a)) (i) unless a registration statement with respect thereto has become
effective, PROVIDED that a registration which does not become effective after
the Company has filed a registration statement with respect thereto solely by
reason of the refusal to proceed of the Initiating Holders (other than a refusal
to proceed based upon the advice of counsel relating to a matter with respect to
the Company) shall be deemed to have been effected by the Company at the request
of such Initiating Holders unless the Initiating Holders shall have elected to
pay all Registration Expenses in connection with such registration, (ii) if,
after it has become effective, such registration becomes subject to any stop
order, injunction or other order or requirement of the Commission or other
governmental agency or court for any reason, or (iii) the conditions to closing
specified in the purchase agreement or underwriting agreement entered into in
connection with such registration are not satisfied, other than by reason of
some act or omission by such Initiating Holders.

         (e)  SELECTION OF UNDERWRITERS.  If a requested registration pursuant
to this section 2.1 involves an underwritten offering, the underwriter or
underwriters thereof shall be selected by the holders of at least a majority (by
number of shares) of the Registrable Securities as to which registration has
been requested; PROVIDED, however, that if any Kelso Entity is an Initiating
Holder pursuant to section 2.1(a), then the underwriter or underwriters in such
underwritten offering shall be selected by KIA V.

         (f)  PRIORITY IN REQUESTED REGISTRATIONS.  If a requested registration
pursuant to this section 2.1 involves an underwritten offering, and the managing
underwriter shall advise the Company in writing (with a copy to each holder of
Registrable Securities requesting registration) that, in its opinion, the number
of securities requested to be included in such registration (including
securities of the Company which are not Registrable Securities) exceeds the
number which can be sold in such offering within a price range acceptable to the
holders of a majority of the Registrable Securities requested to be included in
such registration, the Company will include in such registration, to the extent
of the number which the Company is so advised can be sold in such offering, (X)
in the event that any Kelso Entity is an Initiating Holder, (i) first,
Registrable Securities requested to be included in such registration by any
Kelso Entity which is a holder of Registrable Securities, PRO RATA among such
holders requesting such registration on the basis of the number of such
securities requested to be included by such holders, (ii) second, Registrable
Securities requested to be included in such registration by any other holder of
Registrable Securities, PRO RATA among such other holders requesting such
registration on the basis of the number of such securities requested to be
included by such holders and (iii) third, subject to section 2.1(a) hereof,
securities the Company proposes to sell and other securities of the Company
included in such registration by the holders thereof, and (Y) in the


                                          3

<PAGE>

event no Kelso Entity is an Initiating Holder, securities proposed by the
Company to be sold for its own account, Registrable Securities and other
securities of the Company requested to be included in such registration PRO RATA
on the basis of the number of shares of such securities so proposed to be sold
and so requested to be included.

    2.2  INCIDENTAL REGISTRATION.

         (a)  RIGHT TO INCLUDE REGISTRABLE SECURITIES.  If the Company at any
time proposes to register any of its securities under the Securities Act (other
than by a registration on Form S-4 or S-8, or any successor or similar forms and
other than pursuant to section 2.1), whether or not for sale for its own
account, it will each such time give prompt written notice to all holders of
Registrable Securities of its intention to do so and of such holders' rights
under this section 2.2.  Upon the written request of any such holder made within
30 days after the receipt of any such notice (which request shall specify the
Registrable Securities intended to be disposed of by such holder and the
intended method of disposition thereof), the Company will, subject to the terms
of this Agreement, effect the registration under the Securities Act of all
Registrable Securities which the Company has been so requested to register by
the holders thereof, to the extent requisite to permit the disposition (in
accordance with the intended methods thereof as aforesaid) of the Registrable
Securities so to be registered, by inclusion of such Registrable Securities in
the registration statement which covers the securities which the Company
proposes to register; PROVIDED that if, at any time after giving written notice
of its intention to register any securities and prior to the effective date of
the registration statement filed in connection with such registration, the
Company shall determine for any reason either not to register or to delay
registration of such securities, the Company may, at its election, give written
notice of such determination to each holder of Registrable Securities and,
thereupon, (i) in the case of a determination not to register, shall be relieved
of its obligation to register any Registrable Securities in connection with such
registration (but not from its obligation to pay the Registration Expenses in
connection therewith), without prejudice, however, to the rights of any holder
or holders of Registrable Securities entitled to do so to request that such
registration be effected as a registration under section 2.1, and (ii) in the
case of a determination to delay registering, shall be permitted to delay
registering any Registrable Securities, for the same period as the delay in
registering such other securities.  No registration effected under this section
2.2 shall relieve the Company of its obligation to effect any registration upon
request under section 2.1, nor shall any such registration hereunder be deemed
to have been effected pursuant to section 2.1.  The Company will pay all
Registration Expenses in connection with each registration of Registrable
Securities requested pursuant to this section 2.2, and each requesting holder
whose Registrable Securities are included in a registration requested pursuant
to this section 2.2 will pay any underwriting discounts and commissions in
connection therewith

         (b)  PRIORITY IN INCIDENTAL REGISTRATIONS.  If (i) a registration
pursuant to this section 2.2 involves an underwritten offering of the securities
so being registered, whether or not for sale for the account of the Company, to
be distributed (on a firm commitment basis) by or through one or more
underwriters of recognized standing under underwriting terms appropriate for
such a transaction, (ii) the Registrable Securities so requested to be
registered for sale for the


                                          4

<PAGE>

account of holders of Registrable Securities are not also to be included in such
underwritten offering (either because the Company has not been requested so to
include such Registrable Securities pursuant to section 2.4(b) or, if requested
to do so, is not obligated to do so under section 2.4(b), and (iii) the managing
underwriter of such underwritten offering shall inform the Company and holders
of the Registrable Securities requesting such registration by letter of its
belief that the number of securities requested to be included in such
registration exceeds the number which can be sold in (or during the time of)
such offering, then the Company will include in such registration, to the extent
of the number which the Company is so advised can be sold in (or during the time
of) such offering, securities proposed by the Company to be sold for its own
account, Registrable Securities and other securities of the Company requested to
be included in such registration PRO RATA on the basis of the number of shares
of such securities so proposed to be sold and so requested to be included.

    2.3  REGISTRATION PROCEDURES.  If and whenever (a) the Company is required
to effect the registration of any Registrable Securities under the Securities
Act as provided in sections 2.1 and 2.2 or (b) there is a Requesting Holder in
connection with any other proposed registration by the Company under the
Securities Act, the Company shall, as expeditiously as possible:

         (i)  prepare and (within 60 days after the end of the period within
    which requests for registration may be given to the Company or in any event
    as soon thereafter as possible) file with the Commission the requisite
    registration statement to effect such registration (including such audited
    financial statements as may be required by the Securities Act or the rules
    and regulations promulgated thereunder) and thereafter cause such
    registration statement to become and remain effective, PROVIDED however
    that the Company may discontinue any registration of its securities which
    are not Registrable Securities (and, under the circumstances specified in
    section 2.2(a), its securities which are Registrable Securities) at any
    time prior to the effective date of the registration statement relating
    thereto;

         (ii) prepare and file with the Commission such amendment and
    supplements to such registration statement and the prospectus used in
    connection therewith as may be necessary to keep such registration
    statement effective and to comply with the provisions of the Securities Act
    with respect to the disposition of all securities covered by such
    registration statement until the earlier of such time as all of such
    securities have been disposed of in accordance with the intended methods of
    disposition by the seller or sellers thereof set forth in such registration
    statement or (i) in the case of a registration pursuant to section 2.1, the
    expiration of one hundred eighty days after such registration statement
    becomes effective, or (ii) in the case of a registration pursuant to
    section 2.2, the expiration of 90 days after such registration statement
    becomes effective;

         (iii)     furnish to each seller of Registrable Securities covered by
    such registration statement and each Requesting Holder and each
    underwriter, if any, of the securities being sold by such seller such
    number of conformed copies of such registration statement and of each such
    amendment and supplement thereto (in each case including


                                          5

<PAGE>

    all exhibits), such number of copies of the prospectus contained in such
    registration statement (including each preliminary prospectus and any
    summary prospectus) and any other prospectus filed under Rule 424 under the
    Securities Act, in conformity with the requirements of the Securities Act,
    and such other documents, as such seller and underwriter, if any, may
    reasonably request;

         (iv) use its best efforts to register or qualify all Registrable
    Securities and other securities covered by such registration statement
    under such other securities laws or blue sky laws of such jurisdictions as
    any seller thereof and any underwriter of the securities being sold by such
    seller and any Requesting Holder shall reasonably request, to keep such
    registrations or qualifications in effect for so long as such registration
    statement remains in effect, and take any other action which may be
    reasonably necessary or advisable to enable such seller and underwriter to
    consummate the disposition in such jurisdictions of the securities owned by
    such seller, except that the Company shall not for any such purpose be
    required to qualify generally to do business as a foreign corporation in
    any jurisdiction wherein it would not but for the requirements of this
    subdivision (iv) be obligated to be so qualified or to consent to general
    service or process in any such jurisdiction;

         (v)  use its best efforts to cause all Registrable Securities covered
    by such registration statement to be registered with or approved by such
    other governmental agencies or authorities as may be necessary to enable
    the seller or sellers thereof to consummate the disposition of such
    Registrable Securities;

         (vi) furnish to each seller of Registrable Securities and each
    Requesting Holder a signed counterpart, addressed to such seller, such
    Requesting Holder and the underwriters, if any, of:

              (X)  an opinion of counsel for the Company, dated the effective
         date of such registration statement (or, if such registration includes
         an underwritten public offering, an opinion dated the date of the
         closing under the underwriting agreement), reasonably satisfactory in
         form and substance to such seller, and

              (Y)  a "comfort" letter (or, in the case of any such Person which
         does not satisfy the conditions for receipt of a "comfort" letter
         specified in Statement on Auditing Standards No. 72, an "agreed upon
         procedures" letter), dated the effective date of such registration
         statement (and, if such registration includes an underwritten public
         offering, a letter of like kind dated the date of the closing under
         the underwriting agreement), signed by the independent public
         accountants who have certified the Company's financial statements
         included in such registration statement,

    covering substantially the same matters with respect to such registration
    statement (and the prospectus included therein) and, in the case of the
    accountants' letter, with respect


                                          6

<PAGE>

    to events subsequent to the date of such financial statements, as are
    customarily covered in opinions of issuer's counsel and in accountants'
    letters delivered to the underwriters in underwritten public offerings of
    securities (with, in the case of an "agreed upon procedure" letter, such
    modifications or deletions as may be required under Statement on Auditing
    Standards No. 35) and, in the case of the accountants' letter, such other
    financial matters, and, in the case of the legal opinion, such other legal
    matters, as such seller or such Requesting Holder (or the underwriters, if
    any) may reasonably request;

         (vii)     notify the holders of Registrable Securities and the
    managing underwriter or underwriters, if any, promptly and confirm such
    advice in writing promptly thereafter:

              (V)  when the registration statement, the prospectus or any
         prospectus supplement related thereto or post-effective amendment to
         the registration statement has been filed, and, with respect to the
         registration statement or any post-effective amendment thereto, when
         the same has become effective;

              (W)  of any request by the Commission for amendments or
         supplements to the registration statement or the prospectus or for
         additional information;

              (X)  of the issuance by the Commission of any stop order
         suspending the effectiveness of the registration statement or the
         initiation of any proceedings by any Person for that purpose;

              (Y)  if at any time the representations and warranties of the
         Company made as contemplated by section 2.4 below cease to be true and
         correct; and

              (Z)  of the receipt by the Company of any notification with
         respect to the suspension of the qualification of any Registrable
         Securities for sale under the securities or blue sky laws of any
         jurisdiction or the initiation or threat of any proceeding for such
         purpose;

         (viii)    notify each seller of Registrable Securities covered by such
    registration statement and each Requesting Holder, at any time when a
    prospectus relating thereto is required to be delivered under the
    Securities Act, upon the Company's discovery that, or upon the happening of
    any event as a result of which, the prospectus included in such
    registration statement, as then in effect, includes an untrue statement of
    a material fact or omits to state any material fact required to be stated
    therein or necessary to make the statements therein not misleading in the
    light of the circumstances under which they were made, and at the request
    of any such seller or Requesting Holder promptly prepare and furnish to
    such seller or Requesting Holder and each underwriter, if any, a


                                          7

<PAGE>

    reasonable number of copies of a supplement to or an amendment of such
    prospectus as may be necessary so that, as thereafter delivered to the
    purchasers of such securities, such prospectus shall not include an untrue
    statement of a material fact or omit to state a material fact required to
    be stated therein or necessary to make the statements therein not
    misleading in the light of the circumstances under which they were made;

         (ix) make every reasonable effort to obtain the withdrawal of any
    order suspending the effectiveness of the registration statement at the
    earliest possible moment;

         (x)  otherwise use its best efforts to comply with all applicable
    rules and regulations of the Commission, and make available to its security
    holders, as soon as reasonably practicable, an earnings statement covering
    the period of at least twelve months, but not more than eighteen months,
    beginning with the first day of the Company's first full calendar quarter
    after the effective date of such registration statement, which earnings
    statement shall satisfy the provisions of Section 11(a) of the Securities
    Act and Rule 158 thereunder, and will furnish to each such seller and each
    Requesting Holder at least five business days prior to the filing thereof a
    copy of any amendment or supplement to such registration statement or
    prospectus and shall not file any thereof to which any such seller or any
    Requesting Holder shall have reasonably objected on the grounds that such
    amendment or supplement does not comply in all material respects with the
    requirements of the Securities Act or of the rules or regulations
    thereunder;

         (xi)    provide and cause to be maintained a transfer agent and
    registrar for all Registrable Securities covered by such registration
    statement from and after a date not later than the effective date of such
    registration statement;

         (xii)   enter into such agreements and take such other actions as
    sellers of such Registrable Securities holding more than 50% of the shares
    so to be sold shall reasonably request in order to expedite or facilitate
    the disposition of such Registrable Securities;

         (xiii)  use its best efforts to list all Registrable Securities
    covered by such registration statement on any securities exchange on which
    any of the securities of the same class as the Registrable Securities are
    then listed;

         (xiv)   use its best efforts to provide a CUSIP number for the
    Registrable Securities, not later than the effective date of the
    registration statement.

The Company may require each seller of Registrable Securities as to which any
registration is being effected to furnish the Company such information regarding
such seller and the distribution of such securities as the Company may from time
to time reasonably request in writing.


                                          8

<PAGE>

    The Company will not file any registration statement or amendment thereto
or any prospectus or any supplement thereto (including such documents
incorporated by reference and proposed to be filed after the initial filing of
the registration statement) to which the holders of at least a majority of the
Registrable Securities covered by such registration statement or the underwriter
or underwriters, if any, shall reasonably object, PROVIDED that the Company may
file such document in a form required by law or upon the advice of its counsel.

    Each holder of Registrable Securities agrees by acquisition of such
Registrable Securities that, upon receipt of any notice from the Company of the
occurrence of any event of the kind described in subdivision (viii) of this
section 2.3, such holder will forthwith discontinue such holder's disposition of
Registrable Securities pursuant to the registration statement relating to such
Registrable Securities until such holder's receipt of the copies of the
supplemented or amended prospectus contemplated by subdivision (viii) of this
section 2.3 and, if so directed by the Company, will deliver to the Company (at
the Company's expense) all copies, other than permanent file copies, then in
such holder's possession of the prospectus relating to such Registrable
Securities current at the time of receipt of such notice.  In the event the
Company shall give any such notice, the period mentioned in paragraph (ii) of
this section 2.3 shall be extended by the length of the period from and
including the date when each seller of any Registrable Securities covered by
such registration statement shall have received such notice to the date on which
each such seller has received the copies of the supplemented or amended
prospectus contemplated by paragraph (viii) of this section 2.3.

    If any such registration statement refers to any holder of Registrable
Securities by name or otherwise as the holder of any securities of the Company,
then such holder shall have the right to require (i) the insertion therein of
language, in form and substance satisfactory to such holder, to the effect that
the holding by such holder of such securities is not to be construed as a
recommendation by such holder of the investment quality of the Company's
securities covered thereby and that such holding does not imply that such holder
will assist in meeting any future financial requirements of the Company, or (ii)
in the event that such reference to such holder by name or otherwise is not
required by the Securities Act or any similar federal statute then in force, the
deletion of the reference to such holder.

    2.4  UNDERWRITTEN OFFERINGS.

         (a)  REQUESTED UNDERWRITTEN OFFERINGS.  If requested by the
underwriters for any underwritten offering by holders of Registrable Securities
pursuant to a registration requested under section 2.1, the Company will enter
into an underwriting agreement with such underwriters for such offering, such
agreement to be reasonably satisfactory in substance and form to the Company,
each such holder and the underwriters, and to contain such representations and
warranties by the Company and such other terms as are generally prevailing in
agreements of this type, including, without limitation, indemnities to the
effect and to the extent provided in section 2.7.  The holders of the
Registrable Securities will cooperate with the Company in the negotiation of the
underwriting agreement and will give consideration to the reasonable suggestions
of the Company regarding the form thereof, PROVIDED that nothing herein
contained shall diminish the


                                          9

<PAGE>

foregoing obligations of the Company.  The holders of Registrable Securities to
be distributed by such underwriters shall be parties to such underwriting
agreement and may, at their option, require that any or all of the
representations and warranties by, and the other agreements on the part of, the
Company to and for the benefit of such underwriters shall also be made to and
for the benefit of such holders of Registrable Securities and that any or all of
the conditions precedent to the obligations of such underwriters under such
underwriting agreement be conditions precedent to the obligations of such
holders of Registrable Securities.  Any such holder of Registrable Securities
shall not be required to make any representations or warranties to or agreements
with the Company or the underwriters other than representations and warranties
contained in writing furnished by such holder expressly for use in such
registration statement or agreements regarding such holder, such holder's
Registrable Securities and such holder's intended method of distribution and any
other representation required by law or to make any agreements with the Company
or the underwriters with respect to indemnification of any Person or the
contribution obligations of any Person that would impose any obligation beyond
or inconsistent with the provisions of section 2.7.

         (b)  INCIDENTAL UNDERWRITTEN OFFERINGS.  If the Company at any time
proposes to register any of its securities under the Securities Act as
contemplated by section 2.2 and such securities are to be distributed by or
through one or more underwriters, the Company will, if requested by any holder
of Registrable Securities as provided in section 2.2 and subject to the
provisions of section 2.2(b), use its best efforts to arrange for such
underwriters to include all the Registrable Securities to be offered and sold by
such holder among the securities to be distributed by such underwriters.  The
holders of Registrable Securities to be distributed by such underwriters shall
be parties to the underwriting agreement between the Company and such
underwriters and may, at their option, require that any or all of the
representations and warranties by, and the other agreements on the part of, the
Company to and for the benefit of such underwriters shall also be made to and
for the benefit of such holders of Registrable Securities and that any or all of
the conditions precedent to the obligations of such underwriters under such
underwriting agreement be conditions precedent to the obligations of such
holders of Registrable Securities.  Any such holder of Registrable Securities
shall not be required to make any representations or warranties to or agreements
with the Company or the underwriters other than representations, warranties or
agreements regarding such holder, such holder's Registrable Securities and such
holder's intended method of distribution and any other representation required
by law or to make any agreements with the Company or the underwriters with
respect to indemnification of any Person or the contribution obligations of any
Person that would impose any obligation beyond or inconsistent with the
provisions of section 2.7.

         (c)  HOLDBACK AGREEMENTS.

              (i) Each holder of Registrable Securities agrees by acquisition
    of such Registrable Securities, if and to the extent so required by the
    managing underwriter, not to sell, make any short sale of, loan, grant any
    option for the purchase of, effect any public sale or distribution of or
    otherwise dispose of any securities of the Company, during the 7 days prior
    to and the 180 days after any underwritten registration pursuant


                                          10

<PAGE>

    to section 2.1 or 2.2 has become effective, except as part of such
    underwritten registration, whether or not such holder participates in such
    registration, PROVIDED that the foregoing restrictions shall not apply with
    regard to any Kelso Entity in a distribution of Registrable Securities to
    its partners or to the transfer to any Affiliate of such Persons or to any
    other transferee in a private transaction not requiring registration under
    the Securities Act, or to any bona fide pledge of such Registrable
    Securities, provided that such Affiliate or other transferee and/or lender
    or creditor acknowledges in writing that it is bound by the provisions of
    this section 2.4(c).  Each holder of Registrable Securities agrees that the
    Company may instruct its transfer agent to place stop transfer notations in
    its records to enforce this section 2.4(c).

              (ii) The Company agrees (X) if so required by the managing
    underwriter not to sell, make any short sale of, loan, grant any option for
    the purchase of, effect any public sale or distribution of or otherwise
    dispose of its equity securities or securities convertible into or
    exchangeable or exercisable for any of such securities during the seven
    days prior to and the 180 days after any -underwritten registration
    pursuant to section 2.1 or 2.2 has become effective, except as part of such
    underwritten registration and except pursuant to registrations on Form S-4,
    S-8, or any successor or similar forms thereto, and (Y) to cause each
    holder of its securities purchased from the Company at any time after the
    date of this Agreement (other than in a public offering) to agree not to
    sell, make any short sale of, loan, gant any option for the purchase of,
    effect any public sale or distribution of or otherwise dispose of such
    securities during such period.

         (d)  PARTICIPATION IN UNDERWRITTEN OFFERINGS.  No Person may
participate in any underwritten offering hereunder unless such person (i) agrees
to sell such Person's securities on the basis provided in any underwriting
arrangements approved, subject to the terms and conditions hereof, by the
Company and the holders of a majority of Registrable Securities to be included
in such underwritten offering and (ii) completes and executes all
questionnaires, indemnities, underwriting agreements and other documents (other
than powers of attorney) required under the terms of such underwriting
arrangements.  Notwithstanding the foregoing, no underwriting agreement (or
other agreement in connection with such offering) shall require any holder of
Registrable Securities to make any representations or warranties to or
agreements with the Company or the underwriters other than representations and
warranties contained in a writing furnished by such holder expressly for use in
the related registration statement or agreements regarding such holder, such
holder's registrable Securities and such holder's intended method of
distribution and any other representation required by law or to make any
agreements with the Company or the underwriters with respect to indemnification
of any Person or the contribution obligations of any Person that would impose
any obligation beyond or inconsistent with the provisions of section 2.7.

    2.5  PREPARATION; REASONABLE INVESTIGATION.  In connection with the
preparation and filing of each registration statement under the Securities Act
pursuant to this Agreement, the Company will give the holders of Registrable
Securities registered under such registration


                                          11

<PAGE>

statement, their underwriters, if any, each Requesting Holder and their
respective counsel and accountants, the opportunity to participate in the
preparation of such registration statement, each prospectus included therein or
filed with the Commission, and each amendment thereof or supplement thereto, and
will give each of them such access to its books and records and such
opportunities to discuss the business of the Company with its officers and the
independent public accountants who have certified its financial statements as
shall be necessary, in the opinion of such holders' and such underwriters'
respective counsel, to conduct a reasonable investigation within the meaning of
the Securities Act.

    2.6  RIGHTS OF REQUESTING HOLDERS.  The Company will not file any
registration statement under the Securities Act (other than by a registration on
Form S-8), unless it shall first have given to each holder of Registrable
Securities (who would be entitled to participate in such registration) at the
time outstanding (other than any such Person who acquired all such securities
held by such Person in a public offering registered under the Securities Act or
as the direct or indirect transferee of shares initially issued in such an
offering), at least 30 days prior written notice thereof.  Any such Person who
shall so request within 30 days after such notice (a "Requesting Holder") shall
have the rights of a Requesting Holder provided in sections 2.3, 2.5 and 2.7.
In addition, if any such registration statement refers to any Requesting Holder
by name or otherwise as the holder of any securities of the Company, then such
holder shall have the right to require (a) the insertion therein of language, in
form and substance satisfactory to such holder, to the effect that the holding
by such holder of such securities does not necessarily make such holder a
"controlling person" of the Company within the meaning of the Securities Act and
is not to be construed as a recommendation by such holder of the investment
quality of the Company's debt or equity securities covered thereby and that such
holding does not imply that such holder will assist in meeting any future
financial requirements of the Company, or (b) in the event that such reference
to such holder by name or otherwise is not required by the Securities Act or any
rules and regulations promulgated thereunder, the deletion of the reference to
such holder.

    2.7  INDEMNIFICATION.

         (a)  INDEMNIFICATION BY THE COMPANY.  In the event of any registration
of any securities of the Company under the Securities Act, the Company will, and
hereby does agree to, indemnify and hold harmless (i) in the case of any
registration statement filed pursuant to section 2.1 or 2.2, the holder of any
Registrable Securities covered by such registration statement and its partners,
if any, its and their respective directors, officers, partners, agents and
Affiliates, each other Person who participates as an underwriter in the offering
or sale of such securities and each other Person, if any, who controls such
holder or any such underwriter within the meaning of the Securities Act, and
(ii) in the case of any registration statement of the Company, any Requesting
Holder and it partners, if any, its and their respective directors, officers,
partners, agents and Affiliates and each other Person, if any, who controls such
Requesting Holder within the meaning of the Securities Act, against any losses,
claims, damages or liabilities, joint or several, to which such holder or
Requesting Holder or partner thereof or any such director or officer or partner
or agent or Affiliate or underwriter or controlling person may become subject
under the Securities Act or otherwise, insofar as such losses, claims, damages
or liabilities (or actions or


                                          12

<PAGE>

proceedings, whether commenced or threatened, in respect thereof) arise out of
or are based upon any untrue statement or alleged untrue statement of any
material fact contained in any registration statement under which such
securities were registered under the Securities Act, any preliminary prospectus,
final prospectus or summary prospectus contained therein, or any amendment or
supplement thereto, or any omission or alleged omission to state therein a
material fact required to be stated therein or necessary to make the statements
therein not misleading, and the Company will reimburse such holder, such
Requesting Holder, their respective partners and each such director, officer,
partner, agent, Affiliate, underwriter and controlling person for any legal or
any other expenses reasonably incurred by them in connection with investigating
or defending any such loss, claim, liability, action or proceeding, PROVIDED
that the Company shall not be liable in any such case to the extent that any
such loss, claim, damage, liability (or action or proceeding in respect thereof)
or expense arises out of or is based upon an untrue statement or alleged untrue
statement or omission or alleged omission made in such registration statement,
any such preliminary prospectus, final prospectus, summary prospectus, amendment
or supplement in reliance upon and in conformity with written information
furnished to the Company through an instrument duly executed by such holder or
Requesting Holder, as the case may be, specifically stating that it is for use
in the preparation thereof.  Such indemnity shall remain in full force and
effect regardless of any investigation made by or on behalf of such holder or
such Requesting Holder or partner thereof or any such director, officer,
partner, agent, Affiliate, underwriter or controlling person and shall survive
the transfer of such securities by such holder.  The indemnity agreement
contained in the section 2.7(a) shall not apply to amounts paid in settlement of
any such loss, claim, damage, liability, action or proceeding if such settlement
is effected without the consent of the Company (which consent shall not be
unreasonably withheld).

         (b)  INDEMNIFICATION BY THE SELLERS.    The Company may require, as a
condition to including any Registrable Securities in any registration statement
filed pursuant to section 2.3, that the Company shall have received an
undertaking reasonably satisfactory to it from the prospective seller of such
Registrable Securities, to indemnify severally and hold harmless (in the same
manner and to the same extent as set forth in subdivision (a) of this section
2.7) the Company, each director of the Company, each officer of the Company and
each other person, if any, who controls the Company within the meaning of the
Securities Act, with respect to any statement or alleged statement in or
omission or alleged omission from such registration statement, any preliminary
prospectus, final prospectus or summary prospectus contained therein, or any
amendment or supplement thereto, if such statement or alleged statement or
omission or alleged omission was made in reliance upon and in conformity with
written information furnished to the Company through an instrument duly executed
by such seller specifically stating that it is for use in the preparation of
such registration statement, preliminary prospectus, final prospectus, summary
prospectus, amendment or supplement.  Any such indemnity shall remain in full
force and effect, regardless of any investigation made by or on behalf of the
Company or any such director, officer or controlling person and shall survive
the transfer of such securities by such seller.  The indemnity agreement
contained in the section 2.7(b) shall not apply to amounts paid in settlement of
any such loss, claim, damage, liability, action or proceeding if such settlement
is effected without the consent of such seller (which consent shall not be
unreasonably withheld).  The parties hereto hereby acknowledge and agree that,
unless otherwise expressly agreed to in


                                          13

<PAGE>

writing by holders of Registrable Securities to the contrary, for all purposes
of this Agreement the only information furnished or to be furnished to the
Company for use in any registration statement, any preliminary prospectus, final
prospectus or summary prospectus contained therein, or any amendment or
supplement thereto are statements specifically relating to (i) transactions
between such holder and its Affiliates, on the one hand, and the Company, on the
other hand, (ii) the beneficial ownership of shares of Common Stock by such
holders and its Affiliates and (iii) the name and address of such holder.  If
any additional information about such holder or the plan of distribution (other
than for an underwritten offering) is required by law to be disclosed in any
such document, then such holder shall not unreasonably withhold its agreement
referred to in the immediately preceding sentence.  The indemnity provided under
this section 2.7(b) shall be limited in amount to the net amount of proceeds
actually received by such seller from the sale of Registrable Securities
pursuant to such registration statement.

         (c)  NOTICES OF CLAIMS, ETC.  Promptly after receipt by an indemnified
party of notice of the commencement of any action or proceeding involving a
claim referred to in the preceding subdivisions of this section 2.7, such
indemnified party will, if a claim in respect thereof is to be made against an
indemnifying party, give written notice to the latter of the commencement of
such action, PROVIDED that the failure of any indemnified party to give notice
as provided herein shall not relieve the indemnifying party of its obligations
under the preceding subdivisions of this section 2.7, except to the extent that
the indemnifying party is actually prejudiced by such failure to give notice.
In case any such action is brought against an indemnified party, unless in such
indemnified party's reasonable judgment a conflict of interest between such
indemnified and indemnifying parties may exist in respect of such claim, the
indemnifying party shall be entitled to participate in and to assume the defense
thereof, jointly with any other indemnifying party similarly notified, to the
extent that the indemnifying party may wish, with counsel reasonably
satisfactory to such indemnified party, and after notice from the indemnifying
party to such indemnified party of its election so to assume the defense
thereof, the indemnifying party shall not be liable to such indemnified party
for any legal or other expenses subsequently incurred by the latter in
connection with the defense thereof other than reasonable costs of
investigation.  No indemnifying party shall, without the consent of the
indemnified party, consent to entry of any judgment or enter into any settlement
of any such action which does not include as an unconditional term thereof the
giving by the claimant or plaintiff to such indemnified party of a release from
all liability, or a covenant not to sue, in respect to such claim or litigation.
No indemnified party shall consent to entry of any judgment or enter into any
settlement of any such action the defense of which has been assumed by an
indemnifying party without the consent of such indemnifying party.

         (d)  OTHER INDEMNIFICATION.  Indemnification similar to that specified
in the preceding subdivisions of this section 2.7 (with appropriate
modifications) shall be given by the Company and each seller of Registrable
Securities with respect to any required registration or other qualification of
securities under any Federal or state law or regulation of any governmental
authority, other than the Securities Act, provided that the indemnifying party
receives an undertaking by or on behalf of such indemnified party to repay
amounts so advanced if it shall ultimately be determined that such indemnified
party is not entitled to be indemnified hereunder.


                                          14

<PAGE>

         (e)  INDEMNIFICATION PAYMENTS.  The indemnification required by this
section 2.7 shall be made by periodic payments of the amount thereof during the
course of the investigation or defense, as and when bills are received or
expense, loss, damage or liability is incurred.

         (f)  CONTRIBUTION.  If the indemnification provided for in the
preceding subdivisions of this section 2.7 is unavailable to an indemnified
party in respect of any expense, loss, claim, damage or liability referred to
therein, then each indemnifying party, in lieu of indemnifying such indemnified
party, shall contribute to the amount paid or payable by such indemnified party
as a result of such expense, loss, claim, damage or liability in such proportion
as is appropriate to reflect the relative benefits and the relative fault of the
Company on the one hand and the holder or underwriter, as the case may be, on
the other in connection with the distribution of the Registrable Securities and
the statements or omissions which result in any expense, loss, damage or
liability, as well as any other relevant equitable considerations. The relative
benefits received by the Company on the one hand and the holder or underwriter,
as the case may be, on the other in connection with the distribution of the
Registrable Securities shall be deemed to be in the same proportion as the total
net proceeds received by the Company from the sale of the Common Stock by the
Company to the purchasers (plus the purchase price received by the Company from
any previous sale of the Registrable Securities to the holder in the case of
shares sold by such holder) in a registered offering hereunder, bear to the
gain, if any, realized by the selling holder (minus, in the case of any selling
holder, the price paid by such holder to the Company) or the underwriting
discounts and commissions received by the underwriter, as the case may be.  The
relative fault of the Company on the one hand and of the holder or underwriter,
as the case may be, on the other shall be determined by reference to, among
other things, whether the untrue or alleged untrue statement of a material fact
or omission to state a material fact relates to information supplied by the
Company, by the holder of by the underwriter and the parties' relative intent,
knowledge, access to information and opportunity to correct or prevent such
statement or omission, PROVIDED that the foregoing contribution agreement shall
not inure to the benefit of any indemnified party if indemnification would be
unavailable to such indemnified party by reason of the provisions contained in
the first sentence of subdivision (a) of this section 2.7, and in no event shall
the obligation of any prospective seller of Registrable Securities to contribute
under this subdivision (f) exceed the amount that such indemnifying party would
have been obligated to pay by way of indemnification if the indemnification
provided for under subdivisions (a) or (b) of this section 2.7 had been
available under the circumstances.

    The Company and the holders of Registrable Securities agree that it would
not be just and equitable if contribution pursuant to this subdivision (a) were
determined by PRO RATA allocation (even if the holders, Requesting Holders and
any underwriters were treated as one entity for such purpose) or by any other
method of allocation that does not take account of the equitable considerations
referred to in the immediately preceding paragraph.  The amount paid or payable
by an indemnified party as a result of the losses, claims, damages and
liabilities referred to in the immediately preceding paragraph shall be deemed
to include, subject to the limitations set forth in the preceding sentence and
subdivision (c) of this Section 2.7, any legal


                                          15

<PAGE>

or other expenses reasonably incurred by such indemnified party in connection
with investigating or defending any such action or claim.

    Notwithstanding the provisions of the subdivision (f), no holder of
Registrable Securities or underwriter shall be required to contribute any amount
in excess of the amount by which (i) in the case of any such holder the net
proceeds received by such holder form the sale of Registrable Securities or (ii)
in the case of an underwriter, the total price at which the Registrable
Securities purchased by it and distributed to the public were offered to the
public exceeds, in any such case, the amount of any damages that such holder or
underwriter has otherwise been required to pay by reason of such untrue or
alleged untrue statement or omission.  No Person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act)
shall be entitled to contribution from any person who was not guilty of such
fraudulent misrepresentation.

    2.8  ADJUSTMENTS AFFECTING REGISTRABLE SECURITIES.  The Company will not
effect or permit to occur any combination or subdivision of shares which would
adversely affect the ability of the holders of Registrable Securities to include
such Registrable Securities in any registration of its securities contemplated
by this section 2 or the marketability of such Registrable Securities under any
such registration.

    3.   DEFINITIONS.  As used herein, unless the context otherwise requires,
the following terms have the following respective meanings:

    AFFILIATE:  As defined in Rule 12b-2 promulgated under the Exchange Act.

    COMMISSION: The Securities and Exchange Commission or any other Federal
    agency at the time administering the Securities Act.

    COMMON STOCK:  As defined in section 1.

    COMPANY:  As defined in the introductory paragraph of this Agreement.

    COMPANY STOCKHOLDERS: Collectively, William A. Marquard, David M. Roderick,
    Michel Rapoport, George L. Shinn, Patricia Hetter Kelso, John F.
    McGillicuddy and John Rutledge.

    EXCHANGE ACT:  The Securities Exchange Act of 1934, or any similar Federal
    statute, and the rules and regulations of the Commission thereunder, all as
    the same shall be in effect at the time.  Reference to a particular section
    of the Securities Exchange Act of 1934 shall include a reference to the
    comparable section, if any, of any such similar federal statute.


                                          16

<PAGE>

    INITIATING HOLDERS:  Any holder or holders of Registrable Securities
    holding at least 5% of the Registrable Securities (by number of shares at
    the time issued and outstanding), and initiating a request pursuant to
    section 2.1 for the registration of all or part of such holder's or
    holders' Registrable Securities; PROVIDED however, that the definition of
    Initiating Holder shall include any Kelso Entity who is a holder of
    Registrable Securities, irrespective of such Kelso Entity's percentage of
    ownership of Registrable Securities, if such Kelso Entity is initiating a
    request for the registration of all of such Kelso Entity's Registrable
    Securities.

    KELSO ENTITY:  Collectively, KIA V, KEP V, the Company Stockholders and any
    Transferee and any of their respective Permitted Transferees.

    KEP V:  As defined in section 1.

    KIA V:  As defined in section 1.

    MANAGEMENT INDIVIDUALS: Collectively, Brian T. Clingen, Daniel L. Simon and
    Paul G. Simon.

    PERMITTED TRANSFEREE: Any Person who is specifically approved in writing by
    KIA V, in its sole discretion, prior to any transfer of Registrable
    Securities to such Person by a Company Stockholder or a Transferee and is
    designated by KIA V as a Permitted Transferee, and who is therefor entitled
    through such designation to the rights and privileges of a Permitted
    Transferee set forth herein subject to the terms and conditions hereof.

    PERSON:  A corporation, an association, a partnership, an organization,
    business, an individual, a governmental or political subdivision thereof or
    a governmental agency.

    RECAPITALIZATION AGREEMENT:  As defined in section 1.

    REGISTRABLE SECURITIES:  The Common Stock and any securities issued or
    issuable with respect to any Common Stock by way of stock dividend or stock
    split or in connection with a combination of shares, recapitalization,
    merger, consolidation or other reorganization or otherwise, PROVIDED that
    shares of Common Stock registered pursuant to the Registration Statement of
    Form S-1 filed by the Company with the Commission on June 6, 1996 shall be
    excluded from the definition of Registrable Securities and such shares
    shall not be included as Registrable Securities for any purpose
    contemplated by this Agreement.  As to any particular Registrable
    Securities, once issued such securities shall cease to be Registrable
    Securities when (a) a registration statement with respect to the sale of
    such securities shall have become effective under the Securities Act and
    such securities have been disposed of in accordance with such registration
    statement, (b) they shall have been distributed to the public pursuant to
    Rule 144 (or any successor provision) under the Securities Act, (c) any
    disposition of them shall not require


                                          17

<PAGE>

    registration or qualification of them under the Securities Act, or (d) they
    shall have ceased to be outstanding.

    REGISTRATION EXPENSES:  All expenses incident to the Company's performance
    of or compliance with section 2, including, without limitation, all
    registration, filing and NASD fees, all stock exchange listing fees, all
    fees and expenses of complying with securities or blue sky laws, all word
    processing, duplicating and printing expenses, messenger and delivery
    expenses, the fees and disbursements of counsel for the Company and of its
    independent public accountants, including the expenses of any special
    audits or "cold comfort" letters required by or incident to such
    performance and compliance, the fees and disbursements of any counsel and
    accountants retained by the holder or holders of more than 50% of the
    Registrable Securities being registered, premiums and other costs of
    policies of insurance against liabilities arising out of the pubic offering
    of the Registrable Securities being registered and any fees and
    disbursements of underwriters customarily paid by issuers or sellers or
    securities, but excluding underwriting discounts and commissions and
    transfer taxes, if any.

    REQUESTING HOLDER:  As defined in section 2.6.

    SECURITIES ACT:  The Securities Act of 1933, or any similar Federal
    statute, and the rules and regulations of the Commission thereunder, all as
    of the same shall be in effect at the time.  References to a particular
    section of the Securities Act of 1933 shall include a reference to the
    comparable section, if any, of any such similar Federal statute.

    TRANSFEREE:  As defined in section 8.

    4.   RULES 144 AND 144A.  The Company shall timely file the reports
required to be filed by it under the Securities Act and the Exchange Act
(including but not limited to the reports under sections 13 and 15(d) of the
Exchange Act referred to in subparagraph (c) of Rule 144 adopted by the
Commission under the Securities Act) and the rules and regulations adopted by
the Commission thereunder and will take such further action as any holder of
Registrable Securities may reasonably request, all to the extent required from
time to time to enable such holder to sell Registrable Securities without
registration under the Securities Act within the limitation of the exemptions
provided by (a) Rule 144 under the Securities Act, as such Rule may be amended
from time to time, or (b) any similar rule or regulation hereafter adopted by
the Commission.  Upon the request of any holder of Registrable Securities, the
Company will (a) deliver to such holder a written statement as to whether it has
complied with the requirements of the Section 4, or (b) take such action as is
necessary to allow transfer of such Registrable Securities in accordance with
the provisions of Rule 144(k) (or any successor provision) under the Securities
Act including without limitation, if necessary, the issuance of new certificates
for such Registrable Securities bearing a legend restricting further transfer.

    5.   AMENDMENTS AND WAIVERS.  This Agreement may be amended and the Company
may take any action herein prohibited, or omit to perform any act herein
required to be performed


                                          18

<PAGE>

by it, only if the Company shall have obtained the written consent to such
amendment, action or omission to act, of the holder or holders of more than 50%
of the shares of Registrable Securities and in the case of any such amendment,
action or omission to act in respect of the first sentence of Section 4, the
written consent of each holder affected thereby; PROVIDED however, for so long
as any shares of Common Stock are held by any Kelso Entity, any amendment,
action or omission to act is also subject to the prior written consent of KIA V.
Each holder of any Registrable Securities at the time or thereafter outstanding
shall be bound by any consent authorized by this Section 5, whether or not such
Registrable Securities shall have been marked to indicate such consent.

    6.   NOMINEES FOR BENEFICIAL OWNERS.  In the event that any Registrable
Securities are held by a nominee for the beneficial owner thereof, the
beneficial owner thereof may, at its election, be treated as the holder of such
Registrable Securities for purposes of any request or other action by any holder
of holders of Registrable Securities pursuant to this Agreement or any
determination of any number or percentage of shares of Registrable Securities
held by any holder or holders of Registrable Securities contemplated by this
Agreement.  If the beneficial owner of any Registrable Securities so elects, the
Company may require assurances reasonably satisfactory to it of such owner's
beneficial ownership of such Registrable Securities.

    7.   NOTICES.  Except as otherwise provided in this Agreement, all notices,
requests and other communications to any Person provided for hereunder shall be
in writing and shall be given to such Person (a) in the case of any Kelso
Entity, addressed to such party care of Kelso & Company, 320 Park Avenue, 24th
floor, New York, New York 10022 to the attentions of James J. Connors III, Esq.
or at such other address as such party shall have furnished to the Company in
writing,  (b) in the case of any other holder of Registrable Securities, at the
address that such holder shall have furnished to the Company in writing, or,
until any such other holder so furnishes to the Company an address, then to and
at the address of the last holder of such Registrable Securities who has
furnished an address to the Company or (c) in the case of the Company, at
Universal Outdoor Holdings, Inc., 321 North Clark Street, Suite 1010, Chicago,
Illinois 60610 to the attention of its General Counsel, or at such another
address, or to the attention of such other officer, as the Company shall have
furnished to each holder of Registrable Securities at the time outstanding.
Each such notice, request or other communication shall be effective (i) if given
by mail, 72 hours after such communication is deposited in the mail with first
class postage prepaid, addressed as aforesaid or (ii) if given by any other
means (including without limitation, by air courier), when delivered at the
address specified above, PROVIDED that any such notice, request or communication
to any holder of Registrable Securities shall not be effective until received.

    8.   ASSIGNMENT.  This Agreement shall be binding upon and inure to the
benefit of and be enforceable by the parties hereto and their respective
successors and assigns.  In addition, and whether or not any express assignment
shall have been made, the provisions of this Agreement which are for the benefit
of KIA V or KEP V shall also be for the benefit of and enforceable by (i) the
Company Stockholders and their Permitted Transferees (and any such party shall
have the rights under sections 2 and 4 and be subject to the obligations of KIA
V and KEP


                                          19

<PAGE>

V under sections 2 and 4 hereof), and (ii) any subsequent holder of any
Registrable Securities held by KIA V or KEP V as of the date hereof and their
Permitted Transferees (and any such party shall have the rights under sections 2
and 4 and be subject to the obligations of KIA V and KEP V under sections 2 and
4 hereof), in the case of each of clause (i) and clause (ii), as and to the
extent set forth in an instrument executed by KIA V or KEP V, as the case may
be, and the Company Stockholder or the respective transferee (a "Transferee") or
their respective Permitted Transferees, as the case may be, subject to the
provisions respecting the minimum numbers or percentages of shares of
Registrable Securities required in order to be entitled to certain rights, or
take certain actions, contained herein.  Prior to the exercise of any rights by
a Company Stockholder or a Transferee or any of their respective Permitted
Transferees pursuant to the provisions of the proceeding sentence, KIA V shall
designate in writing to the Company a representative (which may be KIA V or KEP
V or any of their respective Affiliates, and which, if not, will be subject to
the approval of the Company, which approval shall not be unreasonably withheld)
for the Company Stockholders and all Transferees and their respective Permitted
Transferees with respect to the rights and obligations of such parties
hereunder, and such representative shall act on behalf of such parties at the
direction of such parties in connection with all matters relating to such
parties hereunder.

    9.   DESCRIPTIVE HEADINGS.  The descriptive headings of the several
sections and paragraphs of this Agreement are inserted for reference only and
shall not limit or otherwise affect the meaning hereof.

    10.  GOVERNING LAW.  THIS AGREEMENT SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAWS OF
THE STATE OF DELAWARE WITHOUT REFERENCE TO THE PRINCIPLES OF CONFLICTS OF LAWS.

    11.  COUNTERPARTS.  This Agreement may be executed simultaneously in any
number of counterparts, each of which shall be deemed an original, but all such
counterparts shall together constitute one and the same instrument.

    12.  ENTIRE AGREEMENT.  This Agreement embodies the entire agreement and
understanding between the Company and each other party hereto relating to the
subject matter hereof and supersedes all prior agreements and understandings
relating to such subject matter.

    13.  SUBMISSION TO JURISDICTION.  ANY LEGAL ACTION OR PROCEEDING WITH
RESPECT TO THIS AGREEMENT MAY BE BROUGHT IN THE COURTS OF THE STATE OF DELAWARE
OR OF THE UNITED STATES OF AMERICA FOR THE STATE OF DELAWARE AND, BY EXECUTION
AND DELIVERY OF THIS AGREEMENT, THE COMPANY HEREBY ACCEPTS FOR ITSELF AND IN
RESPECT OF ITS PROPERTY, GENERALLY AND UNCONDITIONALLY, THE JURISDICTION OF THE
AFORESAID COURTS AND APPELLATE COURTS FROM ANY THEREOF.  EACH PARTY HERETO
HEREBY IRREVOCABLY CONSENTS TO THE SERVICE OF PROCESS OUT OF ANY OF THE
AFOREMENTIONED COURTS IN ANY ACTION OR PROCEED-


                                          20

<PAGE>

ING BY THE MAILING OF COPIES THEREOF TO SUCH PARTY BY REGISTERED OR CERTIFIED
MAIL, POSTAGE PREPAID, RETURN RECEIPT REQUESTED, TO SUCH PARTY AT ITS ADDRESS
SPECIFIED IN SECTION 7.  THE PARTIES HERETO HEREBY IRREVOCABLY WAIVE TRIAL BY
JURY AND ANY OBJECTION, INCLUDING, WITHOUT LIMITATION, ANY OBJECTION TO THE
LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY
NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY SUCH ACTION OR PROCEEDING IN SUCH
RESPECTIVE JURISDICTIONS.

    14.  SEVERABILITY.  If any provision of this Agreement, or the application
of such provisions to any Person or circumstance, shall be held invalid, the
remainder of this Agreement, or the application of such provision to Persons or
circumstances other than those to which it is held invalid, shall not be
affected thereby.


                                          21

<PAGE>

    IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
and delivered by their respective officers thereunto duly authorized as of the
date first above written.


                                       UNIVERSAL OUTDOOR HOLDINGS, INC.


                                       By
                                            -------------------------
                                            Name:
                                            Title:


                                       KELSO INVESTMENT ASSOCIATES V, L.P.

                                       By Kelso Partners V, L.P.
                                       as general partner

                                       By
                                            -------------------------
                                            Name:
                                            Title:


                                       KELSO EQUITY PARTNERS V, L.P.

                                       By
                                            -------------------------
                                            Name:
                                            Title:



                                       -------------------------------------
                                       Daniel L. Simon


                                       -------------------------------------
                                       Brian T. Clingen


                                       -------------------------------------
                                       Paul G. Simon


                                          22




<PAGE>

                                                                  EXHIBIT 11.1

UNIVERSAL OUTDOOR HOLDINGS, INC. AND SUBSIDIARIES
STATEMENT OF COMPUTATION OF LOSS PER SHARE

<TABLE>
                                                                             FOR THE THREE
                                                                              MONTHS ENDED
                                   FOR THE YEARS ENDED DECEMBER 31              MARCH 31,
                              
                                   1993         1994          1995          1995          1996
                                   ----         ----          ----          ----          ----
<S>                            <C>           <C>           <C>           <C>           <C>

NET LOSS                       $(9,321,000)  $(5,166,000)  $(3,703,000)  $(1,778,000)  $(2,007,000)

WEIGHTED AVERAGE NUMBER OF
  ACTUAL SHARES OUTSTANDING        437,500       437,500       437,500       437,500       437,500
                               -----------   -----------   -----------   -----------   -----------

LOSS PER COMMON AND
  EQUIVALENT SHARE                 $(21.31)      $(11.81)       $(8.46)       $(4.06)       $(4.59)
                               -----------   -----------   -----------   -----------   -----------
                               -----------   -----------   -----------   -----------   -----------

</TABLE>



<PAGE>


                                                                EXHIBIT 21.1



1. Universal Outdoor, Inc.; Subsidiary of Universal Outdoor Holdings, Inc.

   State of Incorporation: Illinois

   Doing business under: Universal Eight, Inc. (IL & TX)

2. Quantum Structures & Design, Inc.; Subsidiary of Universal Outdoor, Inc.

   State of Incorporation: Illinois

3. Naegele Outdoor Advertising Company; Subsidiary of Universal Outdoor, Inc.

   State of Incorporation: Delaware

   Doing business under: Universal Outdoor Advertising (FL)

4. Corporate Name: HCA, Inc.; Subsidiary of Quantum Structures & Design, Inc.

   State of Incorporation: Illinois

5. Superior Outdoor Structures, Inc.; Subsidiary of HCA, Inc.

   State of Incorporation: Illinois


<PAGE>
                                                                    EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
   
We  hereby  consent to  the  use in  the  Prospectus constituting  part  of this
Registration Statement  on  Form S-1  of  our  report dated  February  23,  1996
relating to the financial statements of Universal Outdoor Holdings, Inc. and our
report  dated June  14, 1996  relating to  the financial  statements of Ad-Sign,
which appear in such Prospectus. We also  consent to the references to us  under
the  headings "Experts" and "Selected Consolidated Financial and Operating Data"
in such Prospectus. However,  it should be noted  that Price Waterhouse LLP  has
not  prepared or certified  such "Selected Consolidated  Financial and Operating
Data."
    
 
Price Waterhouse LLP
 
Chicago, Illinois
   
July 18, 1996
    

<PAGE>
                                                                    EXHIBIT 23.2
 
                        CONSENT OF INDEPENDENT AUDITORS
 
   
We  consent to the reference to our firm  under the caption "Experts" and to the
use of our report dated July 21, 1995, with respect to the financial  statements
of NOA Holding Company included in Amendment No. 2 to the Registration Statement
(Form  S-1 No. 333-5351)  and related Prospectus  of Universal Outdoor Holdings,
Inc.
    
 
   
                                          /s/ ERNST & YOUNG LLP
    
 
   
Minneapolis, Minnesota
July 17, 1996
    


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