UNIVERSAL OUTDOOR HOLDINGS INC
S-1MEF, 1996-10-10
ADVERTISING
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      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER 10, 1996
                                                   REGISTRATION NO. 333-

- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                              ---------------

                                 FORM S-1

                           REGISTRATION STATEMENT
                                  UNDER
                         THE SECURITIES ACT OF 1933

                              ---------------


                      UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)

         DELAWARE                       7312                    36-3766705
(State or other jurisdiction  (Primary Standard Industrial    (I.R.S. Employer
    of incorporation)          Classification Code Number)   Identification No.)

                              ---------------


                    321 NORTH CLARK STREET, SUITE 1010
                         CHICAGO, ILLINOIS 60610
                           (312) 644-8673
  (Address, including zip code, and telephone number, including area code,
               of Registrant's principal executive office)

                              ---------------

                              PAUL G. SIMON
                             GENERAL COUNSEL
                    UNIVERSAL OUTDOOR HOLDINGS, INC.
                   321 NORTH CLARK STREET, SUITE 1010
                        CHICAGO, ILLINOIS 60610
                            (312) 644-8673
         (Name, address, including zip code, and telephone number,
                including area code, of agent for service)

                              ---------------

                             WITH COPIES TO:

         LELAND E. HUTCHINSON                       STACY J. KANTER
          WINSTON & STRAWN                 SKADDEN, ARPS, SLATE, MEAGHER & FLOM
         35 WEST WACKER DRIVE                       919 THIRD AVENUE
       CHICAGO, ILLINOIS 60601                  NEW YORK, NEW YORK 10022
           (312) 558-5600                            (212) 735-3000

                              ---------------

      APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

     If any of the securities being registered on this Form are to be 
offered on a delayed or continuous basis pursuant to Rule 415 under the 
Securities Act of 1933, check the following box. / /

     If this Form is filed to register additional securities for an 
offering pursuant to Rule 462(b) under the Securities Act of 1933, 
please check the following box and list the Securities Act of 1933 
registration statement number of the earlier effective registration statement 
for the same offering. /X/ 333-12457

     If this Form is a post-effective amendment filed pursuant to Section 
462(c) under the Securities Act of 1933, check the following box and list 
the Securities Act registration statement number of the earlier effective 
registration statement for the same offering. / / 

     If delivery of the prospectus is expected to be made pursuant to 
Rule 434, please check the following box. / /

                              ---------------

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>

TITLE OF EACH CLASS     AMOUNT TO BE      PROPOSED MAXIMUM       PROPOSED MAXIMUM      AMOUNT OF
OF SECURITIES TO BE      REGISTERED        OFFERING PRICE       AGGREGATE OFFERING    REGISTRATION
REGISTERED                                    PER UNIT                 PRICE            FEE (1)
- -------------------     ------------      ----------------      -----------------     ------------
<S>                     <C>               <C>                    <C>                  <C>         
Common Stock, par 
value $.01 per
share ............        862,500             $ 37.00              $ 31,912,500        $ 9,670.46 

</TABLE>

- ---------------------
(1) Registration fee calculated pursuant to Rule 457.

                              ---------------

     INCORPORATION OF CERTAIN INFORMATION BY REFERENCE PURSUANT TO GENERAL 
INSTRUCTION V OF FORM S-1.

     IN ACCORDANCE WITH THE PROVISIONS OF GENERAL INSTRUCTION V OF FORM S-1, 
THE REGISTRANT HEREBY INCORPORATES BY REFERENCE THE CONTENTS OF THE 
REGISTRANT'S REGISTRATION STATEMENT ON FORM S-1 (REGISTRATION NO. 333-12457) 
FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 20, 1996, AS 
AMENDED BY AMENDMENT NO. 1 DATED SEPTEMBER 26, 1996, AS AMENDED BY AMENDMENT 
NO. 2 DATED OCTOBER 9, 1996, WHICH SUCH REGISTRATION STATEMENT WAS DECLARED 
EFFECTIVE ON OCTOBER 9, 1996.

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                                   PART II

                      INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 16. EXHIBITS

      (a)  EXHIBITS.  All Exhibits filed with the Registration Statement on 
Form S-1 (File No. 333-12457) are incorporated by reference into, and shall 
be deemed part of, this Registration Statement, except the following, which 
are filed herewith:


23.1          Consent of Price Waterhouse LLP
23.2          Consent of Ernst & Young LLP
23.3          Consent of Ernst & Young LLP
23.4          Consent of BDO Seidman LLP




                                      II-1


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                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the 
Registrant has duly caused this Registration Statement to be signed on its 
behalf by the undersigned, thereunto duly authorized, in the City of Chicago, 
State of Illinois, on the 10th day of October, 1996.

                                   UNIVERSAL OUTDOOR HOLDINGS, INC.

                                   By:                *
                                      -----------------------------------------
                                              Daniel L. Simon
                                      PRESIDENT AND CHIEF EXECUTIVE OFFICER


     Pursuant to the requirements of the Act, this Registration Statement has 
been signed by the following persons in the capacities and on the date 
indicated.


SIGNATURE                          TITLE                        DATE
- ------------------------   ----------------------------      ------------------

           *               President and Chief Executive
- -----------------------     Officer (Principal Executive     October 10, 1996
    Daniel L. Simon         Officer) and Director


           *               Vice President and Chief
- -----------------------     Financial Officer (Principal     October 10, 1996
    Brian T. Clingen        Financial and Accounting
                            Officer) and Director


           *
- -----------------------    Director                          October 10, 1996
    Michael J. Roche


           *
- -----------------------    Director                          October 10, 1996
    Michael B. Goldberg


           *
- -----------------------    Director                          October 10, 1996
    Frank K. Bynum


*By:    /s/  PAUL G. SIMON
     ---------------------
        Paul G. Simon
       ATTORNEY-IN-FACT


                                      II-2

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                               LIST OF EXHIBITS

NUMBER        DESCRIPTION OF EXHIBITS
- ------        -----------------------

23.1          Consent of Price Waterhouse LLP
23.2          Consent of Ernst & Young LLP
23.3          Consent of Ernst & Young LLP
23.4          Consent of BDO Seidman LLP





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                                                                   Exhibit 23.1
                         CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in the Prospectus constituting part of this 
Registration Statement on Form S-1 of our report dated February 23, 1996 
relating to the financial statements of Universal Outdoor Holdings, Inc., and 
our report dated June 14, 1996 relating to the financial statements of 
Ad-Sign, which appear in such Prospectus. We also consent to the references 
to us under the headings "Experts" and "Selected Consolidated Financial and 
Operating Data" in such Prospectus. However, it should be noted that Price 
Waterhouse LLP has not prepared or certified such "Selected Consolidated 
Financial and Operating Data."




/s/ Price Waterhouse LLP
- -------------------------
    Price Waterhouse LLP

    Chicago, Illinois
    October 9, 1996


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                                                                 Exhibit 23.3



                        Consent of Independent Auditors

     We consent to the reference to our firm under the caption "Experts" and 
to the use of our report dated April 1, 1995, with respect to the financial 
statements of the NOA Holding Company included in Amendment No. 2 to the 
Registration Statement (Form S-1) (No. 333-12457) incorporated by reference 
into this Registration Statement (Form S-1) filed under Rule 462(b) by 
Universal Outdoor Holdings, Inc.

                                             /s/ Ernst & Young LLP


Minneapolis, Minnesota
October 9, 1996



<PAGE>
                                                         Exhibit 23.4
               
           CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


We hereby consent to the use in the Prospectus constituting part of this 
Registration Statement of our report dated February 23, 1996, relating to the 
combined financial statements of "Tanner-Peck, LLC, which is contained in that 
Prospectus.

We also consent to the refernce to us under the heading "Experts" in such 
Prospectus.


                                                      /s/ BDO Seidman, LLP
Memphis, Tennessee
October 9, 1996


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