UNIVERSAL OUTDOOR HOLDINGS INC
S-3MEF, 1997-08-15
ADVERTISING
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<PAGE>


      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 15, 1997
                                                   REGISTRATION NO. 333-

- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                              ---------------

                                 FORM S-3

                           REGISTRATION STATEMENT
                                  UNDER
                         THE SECURITIES ACT OF 1933

                              ---------------


                      UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)

         DELAWARE                                 36-3766705
(State or other jurisdiction                  (I.R.S. Employer
    of incorporation)                         Identification No.)

                              ---------------


                    311 S. WACKER DRIVE, SUITE 6400
                         CHICAGO, ILLINOIS 60606
                           (312) 431-0822
  (Address, including zip code, and telephone number, including area code,
               of Registrant's principal executive office)

                              ---------------

                              PAUL G. SIMON
                             GENERAL COUNSEL
                    UNIVERSAL OUTDOOR HOLDINGS, INC.
                    311 S. WACKER DRIVE, SUITE 6400
                        CHICAGO, ILLINOIS 60606
                            (312) 431-0822
         (Name, address, including zip code, and telephone number,
                including area code, of agent for service)

                              ---------------

                             WITH COPIES TO:

         LELAND E. HUTCHINSON                 STACY J. KANTER
          WINSTON & STRAWN           SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
         35 WEST WACKER DRIVE                 919 THIRD AVENUE
       CHICAGO, ILLINOIS 60601            NEW YORK, NEW YORK 10022
           (312) 558-5600                      (212) 735-3000

                              ---------------

      APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

     If the only securities being registered on this Form are to be offered 
pursuant to dividend or interest investment plans, please check the following 
box:  / /

     If any of the securities being registered on this Form are to be offered 
on a delayed or continuous basis pursuant to Rule 415 under the Securities 
Act of 1933, check the following box.  / /

     If this Form is filed to register additional securities for an 
offering pursuant to Rule 462(b) under the Securities Act of 1933, 
please check the following box and list the Securities Act of 1933 
registration statement number of the earlier effective registration statement 
for the same offering. /X/ 333-32607

     If this Form is a post-effective amendment filed pursuant to Section 
462(c) under the Securities Act of 1933, check the following box and list 
the Securities Act registration statement number of the earlier effective 
registration statement for the same offering. / / 

     If delivery of the prospectus is expected to be made pursuant to 
Rule 434, please check the following box. / /

                              ---------------

<PAGE>

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>

TITLE OF EACH CLASS     AMOUNT TO BE      PROPOSED MAXIMUM       PROPOSED MAXIMUM      AMOUNT OF
OF SECURITIES TO BE      REGISTERED        OFFERING PRICE       AGGREGATE OFFERING    REGISTRATION
REGISTERED                                    PER UNIT                 PRICE            FEE (1)
- - -------------------     ------------      ----------------      -----------------     ------------
<S>                     <C>               <C>                    <C>                  <C>         
Common Stock, par 
value $.01 per
share ............        903,572             $ 35.00              $ 31,625,020        $ 9,583.33 

</TABLE>

     INCORPORATION OF CERTAIN INFORMATION BY REFERENCE PURSUANT TO GENERAL 
INSTRUCTION IV OF FORM S-3.

     IN ACCORDANCE WITH THE PROVISIONS OF GENERAL INSTRUCTION IV OF FORM S-3, 
THE REGISTRANT HEREBY INCORPORATES BY REFERENCE THE CONTENTS OF THE 
REGISTRANT'S REGISTRATION STATEMENT ON FORM S-3 (REGISTRATION NO. 333-32607)
FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 1, 1997, AS 
AMENDED BY AMENDMENT NO. 1 DATED AUGUST 12, 1997, WHICH REGISTRATION 
STATEMENT WAS DECLARED EFFECTIVE ON AUGUST 13, 1997.

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<PAGE>


                                   PART II

                      INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 16. EXHIBITS

      (a)  EXHIBITS.  All Exhibits filed with the Registration Statement on 
Form S-3 (File No. 333-32607) are incorporated by reference into, and shall 
be deemed part of, this Registration Statement, except the following, which 
are filed herewith:


23.1          Consent of Price Waterhouse LLP
23.2          Consent of Ernst & Young LLP
23.3          Consent of Arthur Andersen




                                      II-1


<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the 
Registrant has duly caused this Registration Statement to be signed on its 
behalf by the undersigned, thereunto duly authorized, in the City of Chicago, 
State of Illinois, on the 15th day of August, 1997.

                              UNIVERSAL OUTDOOR HOLDINGS, INC.

                              By:     /s/ Paul G. Simon
                                 ---------------------------------------------
                                          Paul G. Simon
                                 Vice President, Secretary and General Counsel


     Pursuant to the requirements of the Act, this Registration Statement has 
been signed by the following persons in the capacities and on the date 
indicated.


SIGNATURE                          TITLE                        DATE
- - ------------------------   ----------------------------      ------------------

           *               President and Chief Executive
- - -----------------------     Officer (Principal Executive     August 15, 1997
    Daniel L. Simon         Officer) and Director


           *               Vice President and Chief
- - -----------------------     Financial Officer (Principal     August 15, 1997
    Brian T. Clingen        Financial and Accounting
                            Officer) and Director


           *
- - -----------------------    Director                          August 15, 1997
    Michael J. Roche


           
- - -----------------------    Director                          ___________, 1997
    Michael B. Goldberg


           
- - -----------------------    Director                          ___________, 1997
    Frank K. Bynum


*By:    /s/  PAUL G. SIMON
     ---------------------
        Paul G. Simon
       ATTORNEY-IN-FACT


                                      II-2

<PAGE>


                               LIST OF EXHIBITS

NUMBER        DESCRIPTION OF EXHIBITS
- - ------        -----------------------

23.1          Consent of Price Waterhouse LLP
23.2          Consent of Ernst & Young LLP
23.3          Arthur Andersen


<PAGE>
                                                                   EXHIBIT 23.1
                         CONSENT OF INDEPENDENT ACCOUNTANTS




We hereby consent to the incorporation by reference in the Prospectus 
constituting part of this Registration Statement on Form S-3 of our report 
dated February 28, 1997, appearing on page 22 of Universal Outdoor Holdings, 
Inc. Annual Report on Form 10-K for the year ended December 31, 1996. We also 
consent to the incorporation by reference of our reports dated (i) February 
28, 1997, which appears as Exhibit 99.2, (ii) February 28, 1997, which 
appears as Exhibit 99.5 and (iii) June 14, 1996, which appears as Exhibit 
99.4 of the Current Report on Form 8-K dated July 31, 1997. We also consent 
to the references to us under the headings "Experts" in such Prospectus.




/s/ Price Waterhouse LLP
- - -------------------------
    Price Waterhouse LLP

    Chicago, Illinois
    August 12, 1997



<PAGE>


                                                                 Exhibit 23.2



                        Consent of Independent Auditors

     We consent to the reference to our firm under the caption "Experts" and 
to the use of our report dated July 21, 1995, with respect to the 
consolidated financial statements of NOA Holding Company for the year ended 
May 31, 1995 included in Universal Outdoor Holdings, Inc.'s Current Report on 
Form 8-K dated July 31, 1997, incorporated by reference in Registration 
Statement (Form S-3 No. 333-32607), incorporated by reference into this 
Registration Statement (Form S-3) filed under Rule 462(b) by Universal 
Outdoor Holdings, Inc. for the registration of 5,500,000 shares of its Common 
Stock.

                                             /s/ Ernst & Young LLP


Minneapolis, Minnesota
August 14, 1997


<PAGE>
                                                         Exhibit 23.3

                CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


     As independent public accountants, we hereby consent to the use of our 
report incorporated by reference in this Form S-3.


                                                      Arthur Andersen LLP
Baltimore, Maryland,
August 8, 1997


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