UNIVERSAL OUTDOOR HOLDINGS INC
POS AM, 1997-06-25
ADVERTISING
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 25, 1997
    
 
                                                       REGISTRATION NO. 33-93852
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
   
                         POST-EFFECTIVE AMENDMENT NO. 5
    
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                 --------------
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          7312                  36-3766705
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
      of incorporation)          Classification Code Number)     Identification
                                                                      No.)
</TABLE>
 
                          321 CLARK STREET, SUITE 1010
                            CHICAGO, ILLINOIS 60610
                                 (312) 644-8673
         (Address, including zip code, and telephone number, including
             area code, of Registrant's principal executive office)
                                ----------------
 
                                 PAUL G. SIMON
                                GENERAL COUNSEL
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                          321 CLARK STREET, SUITE 1010
                            CHICAGO, ILLINOIS 60610
                                 (312) 644-8673
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                                ----------------
 
                                    COPY TO:
                              Leland E. Hutchinson
                                Winston & Strawn
                              35 West Wacker Drive
                            Chicago, Illinois 60601
                                 (312) 558-5600
                                ----------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. /X/
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to  Rule 462(b)  under the  Securities Act  of 1933,  please check  the
following  box and list the Securities Act of 1933 registration statement number
of the earlier effective registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Section  462(c)
under  the  Securities  Act  of  1933, check  the  following  box  and  list the
Securities  Act  registration   statement  number  of   the  earlier   effective
registration statement for the same offering. / /
 
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION  8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
   
                   PROSPECTUS SUPPLEMENT DATED JUNE   , 1997
    
 
                    24,200 Warrants to Purchase Common Stock
                         387,200 Shares of Common Stock
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
 
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
   
    Each  capitalized term used in this Prospectus Supplement has the respective
meaning ascribed to such  term in the  Prospectus dated June    , 1997  attached
hereto.
    
 
SELLING SECURITYHOLDERS
 
    As  of the date hereof, the Noteholder Warrants  are held in the form of the
Global Warrant  registered in  the  name of  Cede &  Co.,  the nominee  for  the
Depository. The following is a list of the Selling Securityholders and number of
Securities  each  such  Selling  Securityholder  owns as  of  the  date  of this
Prospectus Supplement:
 
<TABLE>
<CAPTION>
                                                                                               NUMBER OF SHARES
                                  SELLING SECURITYHOLDERS                                     OF COMMON STOCK(1)
- -------------------------------------------------------------------------------------------  ---------------------
<S>                                                                                          <C>
State Street...............................................................................           171,200
</TABLE>
 
- ------------------------
(1) The  shares of  Common Stock  were issued  upon exercise  of the  Noteholder
    Warrants owned by each Selling Securityholder.
 
METHOD OF SALE
 
    The  Selling  Securityholders may  sell any  or  all the  Securities through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers in one or more  transactions in the over-the-counter market, if
such a  market  develops, or  in  privately  negotiated transactions,  or  in  a
combination  of  such transactions.  Such transactions  may  be effected  by the
Selling Securityholders at  market prices  prevailing at  the time  of sale,  at
prices  related to  such prevailing market  prices, at negotiated  prices, or at
fixed prices, which may be changed. Such underwriters, dealers, brokers or other
agents may  receive  compensation  in  the form  of  discounts,  concessions  or
commissions  from the Selling  Securityholders and may  receive commissions from
the purchasers of the Securities for whom they act as agent.
 
    Any Selling Securityholder  and any  dealer, broker or  other agent  selling
Securities  for the Selling Securityholders or  purchasing any Securities from a
Selling Securityholder for purposes of resale may be deemed to be an underwriter
under the Securities Act and any profit  from the sale of the Securities or  any
compensation  received by such  Selling Securityholder, dealer,  broker or other
agent may  be deemed  underwriting  compensation. Neither  the Company  nor  the
Selling  Securityholders can presently estimate the amount of such compensation.
The Company knows of no existing arrangements between any Selling Securityholder
and any other Selling  Securityholder, underwriter, dealer,  or broker or  other
agent.
 
    The  Company will issue  and sell the  shares of Common  Stock issuable upon
exercise of the Noteholder Warrants, from time to time, to registered holders of
the Noteholder Warrants upon the exercise thereof.
 
    To  comply  with  certain  states'  securities  laws,  if  applicable,   the
Securities  may  be sold  in  such states  only  through registered  or licensed
brokers or dealers.  In addition, in  certain states the  Securities may not  be
sold  unless they have been registered or qualified for sale in such state or an
exemption from registration or qualification is available and is complied with.
<PAGE>
   
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY STATE.
    
<PAGE>
   
PROSPECTUS
    
 
   
                    24,200 WARRANTS TO PURCHASE COMMON STOCK
                         387,200 SHARES OF COMMON STOCK
    
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                   ---------
 
    This prospectus relates to the offer and sale by the Selling Securityholders
(as  defined  below)  of  (i)  24,200  outstanding  warrants  (the   "Noteholder
Warrants"), each of which entitles the holder thereof to purchase sixteen shares
of common stock, par value $.01 per share ("Common Stock"), of Universal Outdoor
Holdings,  Inc., a Delaware corporation (the "Company"), and (ii) 387,200 shares
of Common Stock issuable by the Company upon exercise of the Noteholder Warrants
(together  with  the  Noteholder  Warrants,  the  "Securities").  See   "Selling
Securityholders  and Plan  of Distribution."  Of the  62,500 Noteholder Warrants
originally offered  for  sale,  38,300 Noteholder  Warrants  were  exercised  in
exchange  for Common Stock pursuant to and the Common Stock was sold pursuant to
a Prospectus Supplement dated July 25, 1996. This Prospectus also relates to the
offer and sale by the  Company of 387,200 shares  of Common Stock issuable  upon
exercise of the Noteholder Warrants.
 
    The  Noteholder Warrants  have been issued  pursuant to  a Warrant Agreement
(the "Warrant Agreement"), dated  as of June 30,  1994, between the Company  and
the  Warrant  Agent (as  defined herein).  The  Noteholder Warrants  entitle the
holders thereof to  purchase, at  an exercise price  of $.000625  per share,  an
aggregate  of  1,000,000 shares  of Common  Stock.  Prior to  July 1,  1999, the
Noteholder Warrants are exercisable only upon certain Trigger Events (as defined
herein under "Description of Noteholder Warrants"), including an Initial  Public
Offering, a Disposition, a Non-Surviving Combination and a Change of Control (in
each  case, as defined  herein under "Description  of Noteholder Warrants"). The
Company completed  an Initial  Public Offering  on July  26, 1996  of  4,630,000
shares  of its  Common Stock  (the "Offering").  See "Description  of Noteholder
Warrants --  Exercise  of Noteholder  Warrants".  The Noteholder  Warrants  will
expire on July 1, 2004. See "Description of Noteholder Warrants."
 
    The  Noteholder  Warrants  and  the shares  of  Common  Stock  issuable upon
exercise of the Noteholder Warrants to which this Prospectus relates may be sold
by the holders thereof (the "Selling Securityholders") from time to time through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers, at market prices  prevailing at the time  of sale or at prices
otherwise negotiated. See  "Selling Securityholders and  Plan of  Distribution."
The Company will receive no proceeds from the sale by any Selling Securityholder
of  the Noteholder Warrants or the shares of Common Stock issuable upon exercise
of the Noteholder Warrants, but will receive the exercise price from  Noteholder
Warrants  that  are  exercised  for  shares of  Common  Stock,  if  any.  If all
Noteholder Warrants are exercised, the  aggregate exercise price payable to  the
Company  will  be  $625. The  Company  will  pay all  expenses  incident  to the
registration of  the Securities  to which  this Prospectus  relates, except  for
commissions   of  brokers  or  dealers.  The  Selling  Securityholders  and  any
broker-dealer,  agent  or  underwriter   that  participates  with  any   Selling
Securityholder  in the distribution of the  Noteholder Warrants or the shares of
Common Stock issuable upon exercise of the Noteholder Warrants may be deemed  to
be an "underwriter" within the meaning of the Securities Act of 1933, as amended
(the  "Securities Act"), and any commissions received  by them and any profit on
the resale of such Securities purchased by them may be deemed to be underwriting
commissions or discounts under the Securities Act. See "Selling  Securityholders
and  Plan of Distribution" for  indemnification arrangements between the Company
and the Selling Securityholders.
 
    There is currently no  public market for the  Noteholder Warrants and  there
can  be no assurance  that an active  public market for  the Noteholder Warrants
will develop. The Common Stock is quoted on the Nasdaq National Market under the
symbol "UOUT."
 
 SEE "RISK FACTORS" BEGINNING ON PAGE 11 OF THIS PROSPECTUS FOR A DISCUSSION OF
    CERTAIN INFORMATION THAT SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.
THESE SECURITIES HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE SECURITIES  AND
  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS THE
    SECURITIES AND EXCHANGE COMMISSION  OR ANY STATE SECURITIES  COMMISSION
     PASSED  UPON  THE  ACCURACY  OR  ADEQUACY  OF  THIS  PROSPECTUS. ANY
                REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
   
                 THE DATE OF THIS PROSPECTUS IS JUNE   , 1997.
    
<PAGE>
                               PROSPECTUS SUMMARY
 
   
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  CONSOLIDATED  FINANCIAL STATEMENTS,  INCLUDING  NOTES  THERETO,
APPEARING  ELSEWHERE IN  THIS PROSPECTUS.  AS USED  HEREIN, THE  "COMPANY" MEANS
UNIVERSAL OUTDOOR HOLDINGS, INC.,  TOGETHER WITH ITS CONSOLIDATED  SUBSIDIARIES,
UNLESS  THE CONTEXT OTHERWISE REQUIRES. "UOI"  REFERS TO UNIVERSAL OUTDOOR, INC.
AND ITS CONSOLIDATED SUBSIDIARIES,  WHICH CONSTITUTE THE OPERATING  SUBSIDIARIES
OF  THE COMPANY. THE TERM  "OCTOBER OFFERINGS" REFERS TO  THE OFFERING BY UOI OF
$225 MILLION OF  ITS 9  3/4% SENIOR SUBORDINATED  NOTES DUE  2006 (THE  "OCTOBER
NOTES")  AND THE  OFFERING BY THE  COMPANY OF  6.5 MILLION SHARES  OF ITS COMMON
STOCK. THE "TRANSACTIONS" CONSIST OF THE POA ACQUISITION (AS DEFINED), THE  DEBT
TENDER  OFFERS  (AS  DEFINED), THE  EXECUTION  OF  THE NEW  CREDIT  FACILITY (AS
DEFINED), THE MEMPHIS/TUNICA  ACQUISITION (AS DEFINED),  THE REVERE  ACQUISITION
(AS   DEFINED),  THE  MATTHEW  ACQUISITION   (AS  DEFINED)  AND  THE  ADDITIONAL
ACQUISITION  (AS  DEFINED).  SEE   "THE  TRANSACTIONS."  "ACQUISITIONS"   MEANS,
COLLECTIVELY,  THE POA  ACQUISITION, THE MEMPHIS/TUNICA  ACQUISITION, THE REVERE
ACQUISITION, THE MATTHEW ACQUISITION AND  THE ADDITIONAL ACQUISITIONS. THE  TERM
"DECEMBER  OFFERING" REFERS TO THE OFFERING BY UOI OF $100 MILLION OF ITS 9 3/4%
SENIOR SUBORDINATED  NOTES DUE  2006  (THE "DECEMBER  NOTES") WHICH  NOTES  WERE
SUBSEQUENTLY  EXCHANGED IN  MAY, 1997  FOR $100,000,000  9 3/4%  SERIES B SENIOR
SUBORDINATED EXCHANGE NOTES DUE 2006 WITH IDENTICAL TERMS TO THE DECEMBER  NOTES
IN  A TRANSACTION REGISTERED UNDER THE  SECURITIES ACT. THE TERM "MARKET" REFERS
TO THE GEOGRAPHIC AREA CONSTITUTING  A METROPOLITAN STATISTICAL AREA  DELINEATED
BY THE U.S. CENSUS BUREAU. "EBITDA" HAS THE MEANING SET FORTH IN FOOTNOTE (5) ON
PAGE  9 HEREOF AND "EBITDA MARGIN" HAS THE  MEANING SET FORTH IN FOOTNOTE (6) ON
PAGE 9 HEREOF.
    
 
                                  THE COMPANY
 
   
    The Company is a leading outdoor advertising company operating approximately
32,929 advertising  display  faces  in three  distinct  regions,  including  the
Midwest  (Chicago,  Minneapolis/St. Paul,  Indianapolis, Milwaukee,  Des Moines,
Evansville (IN) and Dallas), the  Southeast (Orlando, Jacksonville, Palm  Beach,
Ocala and the Atlantic Coast and Gulf Coast areas of Florida, Memphis/Tunica and
Chattanooga (TN) and Myrtle Beach (SC)) and the East Coast (New York, Washington
D.C.,  Philadelphia, Northern  New Jersey,  Wilmington (DE),  Salisbury (MD) and
Hudson Valley (NY)). After giving effect to the Acquisitions, the Company is the
third largest pure-play outdoor advertising company in the United States on  the
basis  of net  revenues. For the  year ended December  31, 1996, on  a pro forma
basis the  Company had  net revenues  and  EBITDA of  $176.6 million  and  $85.8
million,  respectively, which compare favorably to the pro forma results for the
same period  in 1995  of $162.8  million and  $75.7 million,  respectively.  The
Company  believes that its 1996 EBITDA Margin of  51.3%, or 48.6% on a pro forma
basis after  giving effect  to the  Acquisitions, is  among the  highest in  the
industry.  There can be no assurance that  the Company's future net revenues and
EBITDA Margins will equal or  exceed that which have  been achieved to date.  In
addition,  the  Company  has historically  had  net losses  and  has substantial
indebtedness. See  "Risk Factors  -- Substantial  Indebtedness of  the  Company;
Potential Inability to Service Indebtedness" and
"--Prior Period Losses."
    
 
                                       3
<PAGE>
   
    The  Acquisitions have significantly expanded  and diversified the Company's
presence into new major metropolitan markets. The following table sets forth, as
of April 30,  1997, certain information  with respect to  the Company's  outdoor
markets after giving effect to the Acquisitions:
    
 
   
<TABLE>
<CAPTION>
                                    1996             % OF 1996                                       TOTAL
                                 PRO FORMA           PRO FORMA                 30-SHEET   8-SHEET   DISPLAY
MARKET                          NET REVENUES        NET REVENUES   BULLETINS   POSTERS    POSTERS    FACES
- -------------------------  ----------------------   ------------   ---------   --------   -------   -------
                           (DOLLARS IN THOUSANDS)
<S>                        <C>                      <C>            <C>         <C>        <C>       <C>
MIDWEST:
  Chicago................         $ 17,990              10.2%          655       --        3,609      4,264
  Minneapolis/St. Paul...           17,320               9.8           455       1,339      --        1,794
  Indianapolis...........           10,533               6.0           257       1,106       101      1,994
  Milwaukee..............            4,818               2.7           261       --          338        599
  Des Moines.............            3,539               2.0            86         578         9        673
  Evansville.............            3,435               1.9           278         699      --          977
  Dallas.................            1,261               0.8           254       --        1,210      1,464
SOUTHEAST:
  Orlando................           25,145              14.2           808       1,082      --        1,890
  Jacksonville...........            8,528               4.9           448         788      --        1,236
  Ocala..................            5,240               3.0           859         204      --        1,063
  Memphis/Tunica.........           14,705               8.3           653       1,185        99      2,457
  Chattanooga............            5,470               3.1           333         648      --          981
  Myrtle Beach...........            9,495               5.4           711         472      --        1,183
  Atlantic Coast area
   (FL)..................            5,132               2.9           664                  --          664
  Gulf Coast area (FL)...            1,712               1.0           457       --         --          457
EAST COAST:
  Philadelphia...........           13,939               7.9           357       2,085      --        2,634
  Washington, D.C........            6,289               3.6            86         586      --          672
  Salisbury..............            3,435               1.9           394         479      --          873
  Wilmington.............            4,576               2.6           159         917        45      1,121
  Baltimore..............            2,295               1.3           209       1,234      --        3,360
  Mall Media.............            2,636               1.5         --          --         --        1,582
  Northern NJ............            4,256               2.4           162           5         6        173
  Metro New York.........            3,375               1.9            42         364      --          406
  Hudson Valley..........            1,312               0.7           125         260        27        412
                                ----------             -----       ---------   --------   -------   -------
    Total................         $176,611             100.0%        8,713      14,031     5,444     32,929(1)
                                ----------             -----       ---------   --------   -------   -------
                                ----------             -----       ---------   --------   -------   -------
</TABLE>
    
 
- ------------------------
   
(1) Includes 530 transit display faces located in Indianapolis, 192 bus shelters
    in  Philadelphia,  1,917 transit  display  faces in  Baltimore,  520 transit
    display faces in Memphis  and 1,582 kiosk displays  in malls throughout  the
    United States.
    
 
                                       4
<PAGE>
                               OPERATING STRATEGY
 
    The Company's objective is to be the leading provider of outdoor advertising
services  in  each of  its  three regional  operating  areas and  to  expand its
presence in attractive new markets. The Company believes that regional  clusters
provide  it with significant opportunities to  increase revenue and achieve cost
savings by  delivering to  local and  national advertisers  efficient access  to
multiple  markets or highly targeted areas.  Management intends to implement the
following operating strategy:
 
   
    -  MAXIMIZE  RATES AND OCCUPANCY.   Through continued  emphasis on  customer
sales  and service, quality displays and inventory management, the Company seeks
to maximize advertising rates and occupancy levels in each of its markets.
    
 
   
    -  INCREASE  MARKET PENETRATION.   The  Company seeks  to expand  operations
within  its  existing  markets  through  new  construction  and  acquisitions of
additional advertising display faces in its existing markets.
    
 
   
    -  PURSUE STRATEGIC  ACQUISITIONS.  The Company  seeks to grow by  acquiring
additional  advertising display  faces in  new, closely  proximate markets which
allow the Company to capitalize  on the operating efficiencies and  cross-market
sales  opportunities  associated  with  operating  in  multiple  markets  within
distinct regions.
    
 
   
    -  CAPITALIZE ON TECHNOLOGICAL ADVANCES.  The Company seeks to capitalize on
technological advances that enhance its productivity and increase its ability to
effectively respond to its customers' needs.
    
 
   
    -  MAINTAIN LOW COST STRUCTURE.  Through continued adherence to strict  cost
controls,  centralization  of administrative  functions  and maintenance  of low
corporate overhead, the Company  seeks to maximize its  EBITDA Margin, which  it
believes to be among the highest in the industry.
    
 
    -   DEVELOP  OTHER OUT-OF-HOME  MEDIA.  The  Company seeks  to develop other
forms of out-of-home media such as  bus shelter or transit advertising in  order
to enhance revenues in existing markets or provide access to new markets.
 
    The  Company  believes that  its experienced  senior  management team  is an
important asset  in the  successful implementation  of its  operating  strategy.
Daniel  L. Simon, President and  Chief Executive Officer and  the founder of the
Company, has spent  his entire professional  career of 23  years in the  outdoor
advertising  business.  Brian T.  Clingen,  Vice President  and  Chief Financial
Officer, and Paul G. Simon, Vice President and General Counsel, together possess
over 24 years  of experience  in the  industry. As  of December  31, 1996,  this
management  team has successfully completed and integrated 17 acquisitions since
1989.
 
    The Company was incorporated in Delaware in 1991 and its principal executive
office is located at  321 North Clark Street,  Chicago, Illinois 60610, and  its
telephone number is (312) 644-8673.
 
                              RECENT ACQUISITIONS
 
    Consistent  with its operating strategy, the Company has acquired the assets
or capital stock  of four  outdoor advertising companies.  The Company  believes
that these acquisitions will significantly strengthen its market presence in the
midwest  and  southeast  regions  of the  United  States,  create  a substantial
presence in the east  coast region and  allow the Company  to capitalize on  the
operating  efficiencies  and  cross-market sales  opportunities  associated with
operating in closely proximate markets.
 
   
    THE POA ACQUISITION.  In October 1996, the Company acquired the  outstanding
capital  stock of Outdoor  Advertising Holdings, Inc.  ("OAH") for approximately
$240 million in cash, pursuant to a  merger of a subsidiary of the Company  with
and  into OAH (the "POA  Acquisition"). As a result  of the POA Acquisition, the
Company acquired  a  total  of approximately  6,337  advertising  display  faces
consisting  of bulletins  and posters in  five markets located  in the southeast
United States, including  Orlando, Ocala  and Palm Beach,  as well  as the  East
Coast and Gulf Coast areas of Florida, and Myrtle Beach and Chattanooga.
    
 
                                       5
<PAGE>
    THE  REVERE  ACQUISITION.    In  December  1996,  the  Company  acquired the
outstanding capital stock of Revere  Holding Corp. ("Revere") for  approximately
$125  million in  cash (the  "Revere Acquisition").  As a  result of  the Revere
Acquisition, the Company  acquired a  total of  approximately 8,853  advertising
display  faces  located in  markets  in the  east  coast of  the  United States,
including Philadelphia, Washington  D.C., Wilmington and  Salisbury, as well  as
1,917  transit  display  faces located  in  Baltimore and  1,582  kiosk displays
located in malls throughout the United States.
 
    THE MEMPHIS/TUNICA ACQUISITION.  In  September 1996, the Company, through  a
newly-formed  subsidiary,  agreed  to  acquire a  total  of  approximately 2,018
advertising display faces  consisting of  bulletins and posters  located in  and
around  Memphis, Tennessee  and Tunica County,  Mississippi (the "Memphis/Tunica
Acquisition"). The Memphis/Tunica  Acquisition was  subsequently consummated  in
January  1997 for  a purchase  price of  approximately $71  million plus 100,000
shares of the Company's Common Stock.
 
   
    THE MATTHEW ACQUISITION.   In December 1996, the  Company agreed to  acquire
certain  of  the  assets of  Matthew  Outdoor Advertising  Acquisition  Co. L.P.
("Matthew") for approximately $40 million in cash and assumption by the  Company
of  certain liabilities of  Matthew (the "Matthew Acquisition").  As a result of
the Matthew Acquisition,  consummated in  January 1997, the  Company acquired  a
total of approximately 1,035 advertising display faces located in three markets,
including metro New York, northern New Jersey and Hudson Valley.
    
 
    THE  ADDITIONAL  ACQUISITIONS.   In  September 1996,  the  Company purchased
certain assets of (i)  Iowa Outdoor Displays for  approximately $1.8 million  in
cash  (the "Iowa Acquisition") and (ii) The Chase Company for approximately $5.8
million  in  cash  (the  "Dallas  Acquisition,"  and  together  with  the   Iowa
Acquisition,  the  "Additional Acquisitions").  As  a result  of  the Additional
Acquisitions, the Company acquired  approximately 160 advertising display  faces
consisting  primarily of posters in and  around Des Moines and approximately 245
advertising display  faces  consisting  primarily of  bulletins  in  and  around
Dallas.
 
   
    For more information on these acquisitions, see "The Transactions."
    
 
                           DESCRIPTION OF SECURITIES
 
    On June 30, 1994, the Company issued and sold to Bear, Stearns & Co. Inc. as
the  Initial  Purchaser (the  "Initial  Purchaser") 50,000  Units  (the "Units")
consisting of $50,000,000 principal  amount at maturity of  14% Series A  Senior
Secured Discount Notes due 2004 (the "Old Notes") and 50,000 Noteholder Warrants
for  an aggregate  offering price of  approximately $25.4  million (the "Warrant
Offering"). In connection with the Warrant  Offering, Bear, Stearns & Co.  Inc.,
in  its individual capacity and not  as Initial Purchaser, received compensation
in the  form  of 12,500  Noteholder  Warrants.  Each Unit  consisted  of  $1,000
principal  amount at maturity of  the Old Notes and  one Noteholder Warrant, and
the Old Notes and Noteholder Warrants were immediately detachable and separately
transferable, subject to compliance with applicable federal and state securities
laws. The sale to the Initial  Purchaser was exempt from registration under  the
Securities  Act  of 1933  (the  "Securities Act").  On  December 9,  1994,  in a
transaction registered under the Securities Act, the Company issued  $50,000,000
principal  amount at maturity of its 14%  Senior Secured Discount Notes due 2004
(the "Existing Company Notes") in exchange for all of the issued and outstanding
Old Notes. The 24,200 Noteholder Warrants  to which this Prospectus relates  are
the  Noteholder  Warrants  issued in  the  Warrant Offering  and  the Noteholder
Warrants issued to Bear, Stearns & Co. Inc. in its individual capacity.
 
<TABLE>
<S>                                           <C>
Securities..................................  24,200 Noteholder Warrants to purchase  Common
                                              Stock,  each  of  which  entitles  the  holder
                                              thereof to purchase  sixteen shares of  Common
                                              Stock  for  a purchase  price of  $.000625 per
                                              share, and  387,200  shares  of  Common  Stock
                                              issuable   upon  exercise  of  the  Noteholder
                                              Warrants.  See   "Description  of   Noteholder
                                              Warrants -- General."
</TABLE>
 
                                       6
<PAGE>
 
<TABLE>
<S>                                           <C>
Exercise of Noteholder Warrants.............  Prior to July 1, 1999, the Noteholder Warrants
                                              are  exercisable  only  upon  certain  Trigger
                                              Events (as defined  herein under  "Description
                                              of Noteholder Warrants"), including an Initial
                                              Public Offering, a Disposition, a
                                              Non-Surviving  Combination  and  a  Change  of
                                              Control (in each case, as defined herein under
                                              "Description  of  Noteholder  Warrants").  The
                                              Company  completed an  Initial Public Offering
                                              of  4,630,000  shares  of  its  Common   Stock
                                              (including  930,000  shares  sold  pursuant to
                                              exercise   of   underwriters'   over-allotment
                                              options)  on July 26,  1996 and therefore, the
                                              Noteholder Warrants are currently exercisable.
                                              Of the 62,500  Noteholder Warrants  originally
                                              offered  for sale, 38,300 Noteholders Warrants
                                              were exercised  in exchange  for Common  Stock
                                              pursuant  to  and  the Common  Stock  was sold
                                              pursuant to a Prospectus Supplement dated July
                                              25, 1996. The Noteholder Warrants will  expire
                                              on   July   1,  2004.   See   "Description  of
                                              Noteholder Warrants -- Exercise of  Noteholder
                                              Warrants."
Anti-Dilution...............................  The  number of shares of Common Stock issuable
                                              upon exercise  of the  Noteholder Warrants  is
                                              subject  to certain anti-dilution adjustments.
                                              See "Description  of  Noteholder  Warrants  --
                                              Anti-Dilution Adjustments."
</TABLE>
 
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
    The  Securities may be sold from time to time by the Selling Securityholders
through underwriters or dealers, through brokers or other agents, or directly to
one or more purchasers at market prices  then prevailing at the time of sale  or
at  prices otherwise  negotiated. The  Company has  agreed to  bear the expenses
incurred in  connection with  the  registration of  the Securities,  except  for
commissions  of brokers or dealers, and to indemnify the Selling Securityholders
against certain liabilities, including liabilities under the Securities Act. See
"Selling Securityholders and Plan of Distribution."
 
                                  RISK FACTORS
 
   
    See "Risk Factors" for a discussion  of certain factors to be considered  by
prospective investors, including the Company's substantial leverage and possible
inability  to service its debt, the  potential difficulties the Company may face
in integrating acquisitions and  the recent trends  in the advertising  business
and tobacco regulation that could adversely affect the Company's business.
    
 
                              RECENT DEVELOPMENTS
 
   
    In February 1997, the Company agreed to acquire the stock of Penn-Baltimore,
Inc. ("Penn") from Lamar Advertising Company ("Lamar") for $46.5 million in cash
(the  "Penn Acquisition"). The Penn Acquisition  was consummated on June 3, 1997
and the Company acquired  approximately 1,450 advertising  display faces in  the
Baltimore metropolitan area.
    
 
   
    In  April  1997, the  Company  agreed to  acquire  certain assets  of Allied
Outdoor Advertising,  Inc. ("Allied")  for $51.2  million in  cash (the  "Allied
Acquisition").  Upon consummation  of the  Allied Acquisition,  the Company will
acquire 90 advertising display faces in New York City and New Jersey.
    
 
                                       7
<PAGE>
                    SUMMARY PRO FORMA FINANCIAL INFORMATION
 
   
    The following sets forth summary unaudited consolidated pro forma  financial
information  derived from the information contained under the caption "Pro Forma
Financial Information" elsewhere in this  Prospectus. The summary unaudited  pro
forma  combined statement  of operations  for the  year ended  December 31, 1996
gives effect to (i) the Transactions, (ii) the December Offering and the October
Offerings and the application of the estimated net proceeds therefrom, (iii) the
acquisitions of  NOA Holding  Company  ("Naegele")(1), Ad-Sign,  Inc.(2),  Image
Media,  Inc.(3)  and consummation  of the  Offering and  the application  of the
estimated net  proceeds  therefrom, and  (iv)  the net  reduction  in  operating
expenses  of the businesses acquired as if each had occurred at January 1, 1996.
Pro forma financial information has not been updated through March 31, 1997  due
to  significant acquisitions occurring in early January 1997. As such, pro forma
information would not be significantly different from actual.
    
 
    The summary  unaudited combined  pro forma  financial information  does  not
purport to present the actual financial position or results of operations of the
Company  had the transactions and events assumed therein in fact occurred on the
dates  specified,  nor  are  they  necessarily  indicative  of  the  results  of
operations  that may be achieved in the  future. The summary unaudited pro forma
combined financial information is based  on certain assumptions and  adjustments
described in the notes contained in "Pro Forma Financial Information" and should
be  read in conjunction therewith. See  "Management's Discussion and Analysis of
Results of  Operations  and  Financial Condition,"  the  Consolidated  Financial
Statements  and the  Notes thereto  of the  Company, the  Consolidated Financial
Statements and  the Notes  thereto  of NOA  Holding  Company, the  Statement  of
Revenues  and Direct  Expenses and the  Notes thereto of  Ad-Sign, the Financial
Statements  and  Notes   thereto  of  POA   Acquisition  Corporation,  and   the
Consolidated  Financial  Statements and  Notes thereto  of Revere  Holding Corp.
included elsewhere in this Prospectus.
 
   
<TABLE>
<CAPTION>
                                                                                                  PRO FORMA
                                                                                             YEAR ENDED DECEMBER
                                                                                                   31, 1996
                                                                                            ----------------------
                                                                                            (DOLLARS IN THOUSANDS)
<S>                                                                                         <C>
STATEMENT OF OPERATIONS DATA:
  Net revenues(4).........................................................................        $  176,611
  Direct cost of revenues.................................................................            69,988
  General and administrative expenses.....................................................            20,848
  Depreciation and amortization...........................................................            50,818
  Non cash compensation for common stock warrants.........................................             9,000
  Operating income........................................................................            25,957
  Interest expense........................................................................            44,235
  Other expense...........................................................................             1,811
  Income (loss) before income taxes and extraordinary items...............................           (20,089)
 
OTHER DATA:
  EBITDA(5)...............................................................................        $   85,775
  EBITDA Margin(6)........................................................................              48.6%
  Deficiency in earnings to cover fixed charges...........................................           (20,089)
  Ratio of total indebtedness to EBITDA(7)................................................              5.40
  Ratio of EBITDA to total interest(8)....................................................               1.9x
</TABLE>
    
 
                                       8
<PAGE>
- ------------------------------
 
   
(1) Naegele was purchased in April  1996. In the stock transaction, the  Company
    acquired  approximately 2,550  poster faces  and 840  bulletin faces  in the
    Minneapolis/St. Paul, Minnesota and Jacksonville, Florida markets.
    
 
   
(2) Ad-Sign, Inc.  was purchased in  January 1996 in  an asset transaction.  The
    Company  acquired approximately  160 painted  bulletin faces  in the Chicago
    market.
    
 
   
(3) Image Media, Inc. was purchased in  March 1996 in an asset transaction.  The
    Company acquired approximately 18 painted bulletin and painted wall faces in
    the Chicago market.
    
 
   
(4) Net revenues are gross revenues less agency commissions.
    
 
   
(5)  "EBITDA" is operating income before depreciation and amortization and other
    noncash charges. EBITDA is not intended to represent net cash flow  provided
    by   operating  activities  as  defined  by  generally  accepted  accounting
    principles and should  not be  considered as  an alternative  to net  income
    (loss) as an indicator of the Company's operating performance or to net cash
    provided  by operating  activities as  a measure  of liquidity.  The Company
    believes EBITDA is a measure commonly reported and widely used by  analysts,
    investors  and other interested parties  in the media industry. Accordingly,
    this information  has  been  disclosed  herein to  permit  a  more  complete
    comparative  analysis  of the  Company's  operating performance  relative to
    other companies in the media industry.
    
 
   
(6) "EBITDA Margin" is EBITDA stated as a percentage of net revenues.
    
 
   
(7) Amounts represent (i) total long-term debt divided by (ii) EBITDA.
    
 
   
(8) Amounts represent the  ratio of (i) EBITDA  (ii) interest expense on  funded
    debt.
    
 
                                       9
<PAGE>
                 SUMMARY CONSOLIDATED FINANCIAL AND OTHER DATA
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
   
<TABLE>
<CAPTION>
                                                                                                            THREE MONTHS ENDED
                                                             YEAR ENDED DECEMBER 31,                            MARCH 31,
                                         ----------------------------------------------------------------  --------------------
                                           1991       1992       1993       1994       1995       1996       1996       1997
                                         ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                      <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Gross revenues.........................  $  21,435  $  27,896  $  28,710  $  33,180  $  38,101  $  84,939  $   9,332  $  47,575
Net revenues(1)........................     18,835     24,681     25,847     29,766     34,148     76,138      8,427     44,008
Direct advertising expenses............      7,638     10,383     10,901     11,806     12,864     26,468      3,571     18,445
General and administrative expenses....      3,515      3,530      3,357      3,873      4,645     10,648      1,227      4,401
Depreciation and amortization..........      5,530      7,817      8,000      7,310      7,402     18,286      2,032     12,859
Non cash compensation for common stock
  warrants.............................                                                             9,000
Operating income.......................      2,152      2,951      3,589      6,777      9,237     11,736      1,597      8,303
Interest expense.......................      6,599      9,591      9,299     11,809     12,894     19,567      3,594     10,735
Other (expense) income, net............        (53)       291       (351)      (134)       (46)    (1,398)        11       (182)
Income (loss) before extraordinary
  item(2)..............................     (4,500)    (6,349)    (6,061)    (5,166)    (3,703)    (9,229)    (2,008)    (2,250)
Income (loss) before income tax........     (4,500)    (6,349)    (9,321)    (5,166)    (3,703)   (35,803)    (2,008)    (2,250)
Net loss per share.....................      (0.59)     (0.83)     (1.22)     (0.67)     (0.48)     (2.27)      (.26)      (.09)
Weighted average common and equivalent
  shares outstanding...................      7,654      7,654      7,654      7,654      7,654     15,787      7,654     24,096
 
OTHER DATA:
EBITDA(3)..............................  $   7,682  $  10,768  $  11,589  $  14,087  $  16,639  $  39,022  $   3,629  $  21,162
EBITDA Margin(4).......................       40.8%      43.1%      44.8%      47.3%      48.7%      51.3%      43.1%      48.1%
Capital expenditures...................      2,047      2,352      2,004      4,668      5,620      7,178      1,966      3,584
 
FINANCIAL RATIOS:
Percentage of indebtedness to total
  capitalization(5)....................      121.4%     142.8%     186.7%     153.7%     156.8%      60.6%     150.8%      66.5%
Ratio of EBITDA to total interest(6)...        1.2x       1.1x       1.2x       1.2x       1.3x       2.0x       1.0x       2.0x
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                                MARCH 31,
                                                                                           --------------------
                                                                                             1996       1997
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
BALANCE SHEET DATA:
Working capital..........................................................................  $   2,534  $  (2,358)
Total assets.............................................................................     84,747    790,867
Total long-term debt.....................................................................    120,248    451,220
Common stockholders' equity (deficit)....................................................    (40,533)   227,678
</TABLE>
    
 
- ----------------------------------
(1) Net revenues are gross revenues less agency commissions.
 
(2) Extraordinary item represents loss on early extinguishment of debt.
 
   
(3)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. EBITDA is not  intended to represent net cash provided  by
    operating  activities as defined by generally accepted accounting principles
    and should not be considered  as an alternative to  net income (loss) as  an
    indicator  of the Company's operating performance or to net cash provided by
    operating activities as a measure of liquidity. The Company believes  EBITDA
    is  a measure commonly  reported and widely used  by analysts, investors and
    other  interested  parties   in  the  media   industry.  Accordingly,   this
    information  has been disclosed herein to permit a more complete comparative
    analysis of the Company's operating performance relative to other  companies
    in the media industry.
    
 
   
(4) "EBITDA Margin" is EBITDA stated as a percentage of net revenues.
    
 
   
(5)  Amounts represent (i) total long-term  debt divided by (ii) total long-term
    debt plus common stockholders' equity (deficit).
    
 
   
(6) Amounts represent  the ratio of  (i) EBITDA (ii)  interest expense on  total
    long-term debt.
    
 
                                       10
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO THE  OTHER INFORMATION  IN  THIS PROSPECTUS,  THE FOLLOWING
FACTORS SHOULD  BE  CONSIDERED CAREFULLY  IN  EVALUATING AN  INVESTMENT  IN  THE
SECURITIES OFFERED BY THIS PROSPECTUS.
 
   
    SUBSTANTIAL  INDEBTEDNESS  OF THE  COMPANY;  POTENTIAL INABILITY  TO SERVICE
INDEBTEDNESS.  The Company  has substantial indebtedness. On  a pro forma  basis
after giving effect to the Acquisitions and indebtedness incurred as a result of
the  Acquisitions  and  borrowings  under  the  Company's  credit  facility, the
issuance of the October Notes and the December Notes (collectively, the "Notes")
as of December 31,  1996, the Company's total  long-term debt was  approximately
$462.8  million, and interest expense was  approximately $44.2 million, or 25.0%
of net revenues.  The Company's  level of consolidated  indebtedness could  have
important  consequences to the holders of Common Stock, including the following:
(i) a substantial  portion of the  Company's cash flow  from operations must  be
dedicated  to the payment of  the principal of and  interest on its indebtedness
and will not be available for other purposes; (ii) the ability of the Company to
obtain financing in the future for working capital needs, capital  expenditures,
acquisitions,  investments, general corporate purposes  or other purposes may be
materially limited or impaired;  and (iii) the  Company's level of  indebtedness
may  reduce  the  Company's  flexibility to  respond  to  changing  business and
economic conditions. Subject to certain limitations contained in its outstanding
debt  instruments,  credit  agreement  and   the  Notes,  the  Company  or   its
subsidiaries  may incur  additional indebtedness  to finance  working capital or
capital expenditures, investments  or acquisitions  or for  other purposes.  See
"Description  of Indebtedness and Other Commitments."  There can be no assurance
that the Company's EBITDA will continue  to exceed its fixed charges. A  decline
in  EBITDA could impair the Company's ability to meet its obligations, including
for debt  service, and  to make  scheduled principal  repayments. See  "Selected
Consolidated  Financial  and Operating  Data"  and "Management's  Discussion and
Analysis of Financial Condition and Results of Operations."
    
 
    PRIOR PERIOD LOSSES.  The Company has historically had net losses which have
resulted in  significant part  from  substantial depreciation  and  amortization
expenses  relating to assets  purchased in the  Company's acquisitions, interest
expense associated  with  related  indebtedness  and  deferred  financing  costs
charged  to extraordinary losses. Moreover,  additional acquisitions will result
in increased depreciation, amortization and  interest expenses. There can be  no
assurance that the Company will generate net income in the future.
 
   
    RESTRICTIONS IMPOSED BY THE COMPANY'S INDEBTEDNESS.  The banks under the New
Credit   Facility  (as  defined  in   "Description  of  Indebtedness  and  Other
Commitments") have a lien on substantially  all of the assets of UOI,  including
the  capital stock of its subsidiaries, to  secure the indebtedness of UOI under
such credit facility. The New Credit Facility and the Notes contain restrictions
on UOI's ability to incur additional indebtedness, create liens, pay  dividends,
sell assets and make acquisitions. Furthermore, the New Credit Facility contains
certain  maintenance  tests.  There  can  be  no  assurance  that  UOI  and  its
subsidiaries will be able to comply with the provisions of their respective debt
instruments, including compliance  by UOI  with the financial  ratios and  tests
contained  in the New Credit  Facility. Breach of any  of these covenants or the
failure to fulfill the  obligations thereunder and the  lapse of any  applicable
grace  periods would  result in  an event of  default under  the applicable debt
instruments, and  the holders  of such  indebtedness could  declare all  amounts
outstanding  under the applicable instruments to be due and payable immediately.
There can be no  assurance that the assets  or cash flow of  the Company or  the
Company's subsidiaries, as the case may be, would be sufficient to repay in full
borrowings  under their  outstanding debt  instruments whether  upon maturity or
earlier or if such indebtedness were to be accelerated upon an event of  default
or  certain  repurchase  events  or  that UOI  would  be  able  to  refinance or
restructure its payments on such indebtedness  or repurchase the Notes. If  such
indebtedness  were not  so repaid,  refinanced or  restructured, the  lenders or
noteholders, as applicable,  could proceed  to realize on  their collateral.  In
addition,  any event  of default or  declaration of acceleration  under one debt
instrument could also result in an event  of default under one or more of  UOI's
other  debt  instruments.  See  "--  Substantial  Indebtedness  of  the Company;
Potential Inability to  Service Indebtedness" and  "Description of  Indebtedness
and Other Commitments."
    
 
                                       11
<PAGE>
   
    COMPANY'S  DEPENDENCY ON UOI;  HOLDING COMPANY STRUCTURE.   The Company is a
holding company  with no  business operations  of its  own. The  Company's  only
material asset is all of the outstanding capital stock of UOI, through which the
Company  conducts  its business  operations.  Accordingly, the  Company  will be
dependent on the earnings  and cash flow, and  dividends and distributions  from
UOI  to pay its expenses  and to pay any cash  dividends or distributions on the
Common Stock that may be  authorized by the Board  of Directors of the  Company.
UOI  has substantial  cash interest expense  due on  the Notes. There  can be no
assurance that  UOI will  generate  sufficient cash  flow  to pay  dividends  or
distribute  funds to  the Company or  that applicable state  law and contractual
restrictions, including negative covenants contained in the debt instruments  of
UOI,  will permit such dividends  or distributions. The terms  of the New Credit
Facility and the Notes  currently restrict UOI from  paying dividends or  making
distributions  except in  very limited  circumstances, including  paying certain
expenses of  the  Company. See  "--  Substantial Indebtedness  of  the  Company;
Potential  Inability to  Service Indebtedness" and  "Description of Indebtedness
and Other Commitments."
    
 
   
    POTENTIAL INABILITY TO MAKE OR  FINANCE ACQUISITIONS.  The Company's  growth
has been facilitated by strategic acquisitions that have substantially increased
the  Company's  inventory  of  advertising display  faces.  One  element  of the
Company's operating  strategy  is  to  make acquisitions  in  new  and  existing
markets.  There can be no assurance  that suitable acquisition candidates can be
found. The Company is likely to face competition from other outdoor  advertising
and  media  companies  for  acquisition  opportunities  that  are  available. In
addition, if the prices sought by  sellers of outdoor advertising display  faces
and   companies  continue  to  rise,  the  Company  may  find  fewer  acceptable
acquisition opportunities. There can be no assurance that the Company will  have
sufficient  capital resources to complete  acquisitions or that acquisitions can
be completed on terms  acceptable to the Company.  Also, in the  Minneapolis/St.
Paul  market, the Company  is subject to  a consent judgment  that restricts the
Company's ability to purchase outdoor  advertising display faces until  February
1,  2001.  See  "Business --  Government  Regulation."  As part  of  its regular
on-going evaluation of strategic acquisition opportunities, the Company may from
time to time  engage in  discussions concerning possible  acquisitions, some  of
which  may be  material in  size. The  purchase price  of such  acquisitions may
require additional debt or equity financing on the part of the Company.
    
 
    THE  ACQUISITIONS;  CHALLENGES  OF  INTEGRATION.    The  Company  will  face
significant challenges in integrating the operations acquired in connection with
the  Acquisitions with those of the  Company, particularly in geographic regions
where the Company has not previously operated. The Company has never  integrated
an  acquisition  the size  of  the POA  Acquisition  or the  Revere Acquisition.
Integration of  such  operations will  require  substantial attention  from  the
Company's  management.  Diversion  of management  attention  from  the Company's
existing business could  have an adverse  impact on the  revenues and  operating
results  of the Company. There  can be no assurance the  Company will be able to
integrate such operations successfully. Furthermore,  there can be no  assurance
that the Penn Acquisition will be consummated.
 
   
    NEGATIVE   IMPLICATIONS   OF   TOBACCO   INDUSTRY   REGULATION   ON  OUTDOOR
ADVERTISING.   On  a pro  forma  basis  taking into  account  the  Acquisitions,
approximately  10.8% of  the Company's  net revenues  in 1996  were derived from
tobacco advertising.  In August  1996,  the U.S.  Food and  Drug  Administration
issued  final regulations governing  certain marketing practices  in the tobacco
industry. Among other things, the regulations prohibit tobacco product billboard
advertisements within 1,000  feet of  schools and playgrounds  and require  that
tobacco  product advertisements on billboards be  in black and white and contain
only text. In addition, one major tobacco manufacturer recently proposed federal
legislation banning  8-sheet billboard  advertising and  transit advertising  of
tobacco  products.  There  can  be  no  assurance  as  to  the  effect  of these
regulations or  this  legislation on  the  Company's  business and  on  its  net
revenues, EBITDA and financial position. A reduction in billboard advertising by
the  tobacco industry could cause an immediate reduction in the Company's direct
revenue from such  advertisers and would  simultaneously increase the  available
space  on  the  existing  inventory of  billboards  in  the  outdoor advertising
industry. This  could in  turn result  in  a lowering  of rates  throughout  the
industry  or limit  the ability of  industry participants to  increase rates for
some period of time. Any such consequence could
    
 
                                       12
<PAGE>
   
have the effect of reducing the Company's EBITDA, which could in turn reduce the
Company's ability  to  meet  its  financial  obligations  under  the  indentures
governing   the  Notes  and  the  New   Credit  Facility  (as  defined  in  "The
Transactions"). The tobacco  industry has  recently engaged  in negotiations  to
settle  litigation against such  industry. The tobacco  companies have reached a
proposed settlement that, upon the approval  of Congress, will become final  and
binding.  Such  proposed  settlement  would  require  a  total  ban  of  tobacco
advertising on outdoor billboards  and signs. Any such  ban may have a  material
adverse  effect  on the  Company's  revenues at  least  in the  immediate period
following the imposition of such ban while alternate sources of advertising  are
secured.  The  competition  in the  outdoor  advertising business  for  any such
alternate sources of  advertising following  the imposition  of a  total ban  on
tobacco  advertising on outdoor billboards and  signs is expected to be intense.
There can  be  no assurance  that  the  Company will  immediately  replace  such
advertising revenue currently attributed to the tobacco industry in the event of
a total ban of tobacco advertising on outdoor billboards and signs. Furthermore,
state  and  local  governments  have recently  proposed  and  some  have enacted
regulations restricting or  banning outdoor  advertising of  tobacco in  certain
jurisdictions.  Continued passage of restrictions or bans on outdoor advertising
in the Company's markets may adversely affect the Company's revenues at least in
the immediate period following such regulation. See "Management's Discussion and
Analysis of  Financial Condition  and Results  of Operations"  and "Business  --
Customers" and "Business -- Government Regulation."
    
 
   
    REGULATION OF OUTDOOR ADVERTISING.  Outdoor advertising displays are subject
to  governmental  regulation  at  the federal,  state  and  local  levels. These
regulations, in some cases,  limit the height, size,  location and operation  of
billboards   and,  in  limited  circumstances,   regulate  the  content  of  the
advertising copy  displayed on  the  billboards. Some  governmental  regulations
prohibit  the  construction of  new billboards  or the  replacement, relocation,
enlargement or  upgrading  of  existing structures.  Some  cities  have  adopted
amortization  ordinances under which, after the expiration of a specified period
of time,  billboards must  be removed  at the  owner's expense  and without  the
payment of compensation. Ordinances requiring the removal of a billboard without
compensation, whether through amortization or otherwise, are being challenged in
various  state and  federal courts with  conflicting results. Other  than in the
Company's newly acquired Jacksonville  market, amortization ordinances have  not
materially  affected  operations in  the  Company's markets.  As  a result  of a
settlement of litigation related  to certain assets  in the Jacksonville  market
prior  to their  acquisition, the  Company has  removed 165  outdoor advertising
structures in 1995 and is required to remove an additional 546 (of its total  of
1,493)  outdoor advertising structures over  the next 19 years  with 317 of such
structures to be removed between 1995 and  1998. There can be no assurance  that
these removals will not adversely affect the Company's results of operations. In
addition,  no assurance can be given as to the effect on the Company of existing
laws and regulations or of new laws  and regulations that may be adopted in  the
future. Certain state and local governments have recently proposed and some have
enacted  regulations restricting or  banning outdoor advertising  of tobacco and
liquor in  certain jurisdictions.  Continued restrictions  and bans  on  outdoor
advertising in the Company's markets may adversely affect the Company's revenues
at  least in the  immediate period following such  regulations. See "-- Negative
Implications  of  Tobacco  Industry  Regulation  on  Outdoor  Advertising"   and
"Business -- Customers" and "Business -- Government Regulation."
    
 
   
    NEGATIVE  EFFECTS OF A DECLINE IN GENERAL ECONOMIC CONDITIONS ON ADVERTISING
TRENDS.  The Company relies on sales  of advertising space for its revenues  and
its  operating results therefore are affected  by general economic conditions as
well  as  trends  in  the  advertising  industry.  A  reduction  in  advertising
expenditures  available for the  Company's displays could  result from a general
decline in economic conditions, a  decline in economic conditions in  particular
markets  where the  Company conducts business  or a  reallocation of advertising
expenditures to  other available  media by  significant users  of the  Company's
displays.
    
 
    COMPETITION.   The Company  faces competition for  advertising revenues from
other outdoor advertising companies, as well as from other media such as  radio,
television,  print media  and direct mail  marketing. The  Company also competes
with a  wide variety  of  other out-of-home  advertising  media, the  range  and
diversity  of which  has increased  substantially over  the past  several years,
including advertising
 
                                       13
<PAGE>
displays in shopping centers and  malls, airports, stadiums, movie theaters  and
supermarkets,  and on  taxis, trains, buses  and subways. Some  of the Company's
competitors are  substantially larger,  better capitalized  and have  access  to
greater  resources  than the  Company. There  can be  no assurance  that outdoor
advertising media will be able to compete with other types of media, or that the
Company will be able to compete  either within the outdoor advertising  industry
or with other media. See "Business -- Competition."
 
   
    POTENTIAL LITIGATION AGAINST THE COMPANY.  From time to time, the Company is
involved  in litigation in  the ordinary course  of business, including disputes
involving advertising contracts, site leases, employment claims and construction
matters. The Company  is also  involved in routine  administrative and  judicial
proceedings   regarding  permits  and  fees   relating  to  outdoor  advertising
structures and compensation for condemnations. None of those proceedings, in the
opinion of  management, is  likely to  have  a material  adverse effect  on  the
Company.
    
 
   
    RELIANCE  ON KEY EXECUTIVES.  The Company's success depends to a significant
extent upon  the continued  services of  its executive  officers and  other  key
management  and sales personnel, in particular its President and Chief Executive
Officer, Daniel L.  Simon. The  Company has  few employment  contracts with  its
employees,   and  very  few  of  its  employees  are  bound  by  non-competition
agreements. The Company  maintains key  man insurance  on Daniel  L. Simon.  The
unavailability  of the continuing  services of its  executive officers and other
key management and sales personnel could  have a material adverse effect on  the
Company's business. See "Management."
    
 
    CONTROL  BY  EXECUTIVE OFFICERS  AND DIRECTORS.    Upon consummation  of the
Offering, the  Company's  officers and  directors  became beneficial  owners  of
(including  for this  purpose options  exercisable within  60 days,  the Warrant
Shares  issued  upon  exercise  of  the  Noteholder  Warrants  (as  defined   in
"Description  of Capital -- The Noteholder Warrants"), the Common Stock issuable
upon exercise  of the  Warrants exercisable  upon consummation  of the  Offering
pursuant  to the 1996 Warrant Plan (as  defined in "Description of Capital Stock
- -- The  1996 Warrant  Plan") and  shares  over which  such persons  have  voting
control)  approximately 46.61% of the outstanding shares of the Company's Common
Stock. See "Principal  Stockholders." Such  persons, if  acting together,  would
have  sufficient  voting  power  to control  the  outcome  of  corporate actions
submitted to the  stockholders for approval  and to control  the management  and
affairs  of the Company, including the election of the Board of Directors of the
Company. As a result of such  control, certain transactions may not be  possible
without  the approval  of such  stockholders, including  proxy contests, mergers
involving the Company and tender offers or other purchases of Common Stock  that
could give stockholders of the Company the opportunity to realize a premium over
the  then-prevailing  market  price  for  their  shares  of  Common  Stock.  See
"Principal Stockholders" and "Description of Capital Stock -- Special Provisions
of the Certificate of Incorporation, Bylaws and Delaware Law."
 
   
    DIFFICULTY IN ESTABLISHING A CHANGE OF CONTROL OR MANAGEMENT;  ANTI-TAKEOVER
PROVISIONS.   The level of stock ownership  of the management of the Company and
KIA V and  KEP V (each  as hereinafter defined),  as well as  the provisions  of
Delaware  corporation law and the Certificate  of Incorporation and Bylaws (each
as defined in "Description of Capital Stock"), may have the effect of  deterring
hostile  takeovers,  delaying or  preventing changes  in  control or  changes in
management, or limiting the ability of stockholders to approve transactions that
they may deem to be  in their best interests.  In addition, under the  Company's
Certificate  of Incorporation, the Board of Directors has the authority to issue
shares of  Preferred Stock  and  establish the  rights and  preferences  thereof
without  obtaining stockholder  approval. The  Company has  no present  plans to
issue any shares of Preferred Stock. See "Description of Capital Stock."
    
 
    ABSENCE OF  PUBLIC MARKET.   There  is currently  no public  market for  the
Noteholder  Warrants offered hereby and there can be no assurance that an active
public market for  the Noteholder  Warrants will  develop. The  Common Stock  is
quoted on the Nasdaq National Market under the symbol "UOUT."
 
   
    REJECTION  OF  WARRANTS  IN  BANKRUPTCY PROCEEDINGS.    If  a  bankruptcy or
reorganization case were commenced by or against the Company, a bankruptcy court
might hold that unexercised Noteholder
    
 
                                       14
<PAGE>
Warrants are executory contracts that may be subject to rejection by the Company
(with the approval of the bankruptcy court), in which event, even if  sufficient
funds  were available, holders of the  Noteholder Warrants might receive nothing
or a lesser amount than they would be entitled to receive if they had  exercised
their Noteholder Warrants prior to the commencement of such case.
 
   
    SUBSTANTIAL   PREVIOUSLY  RESTRICTED   COMMON  STOCK   ELIGIBLE  FOR  FUTURE
SALE.  180  days after  the date  of the  Offering (upon  expiration of  certain
lockup  agreements with the underwriters for the Offering), 10,432,400 shares of
Common Stock outstanding as of the date of this Prospectus, became eligible  for
sale  immediately in reliance on  Rule 144A and at  prescribed times, subject to
volume  and  manner  of  sale  restrictions,  in  reliance  on  Rule  144,  each
promulgated  under the  Securities Act. Sales  of substantial  amounts of Common
Stock  (including  shares  issued  upon  exercise  of  stock  options),  or  the
perception that such sales could occur, could adversely affect prevailing market
prices  for the  Common Stock. An  additional 2,470,608 shares  have been issued
under the 1996 Warrant Plan  and upon issuance will  be eligible for sale  under
Rule  144. Moreover, KIA V (as defined)  and KEP V and their respective partners
and certain  officers of  the Company,  who in  the aggregate  beneficially  own
10,432,400  shares of Common Stock have certain registration rights with respect
thereto.  See  "Management  --  The  1996  Warrant  Plan"  and  "Description  of
Noteholder Warrants."
    
 
     CAUTIONARY STATEMENTS FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF
                PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
 
    This  Prospectus  contains certain  forward-looking statements  that involve
substantial risks and  uncertainties. When  used in this  Prospectus, the  words
"anticipate,"  "believe," "estimate,"  and "expect"  and similar  expressions as
they relate  to the  Company or  its management  are intended  to identify  such
forward-looking   statements.  The  Company's  actual  results,  performance  or
achievements could differ materially from  the results expressed in, or  implied
by,  these forward-looking statements. Factors that could cause or contribute to
such differences include those discussed in "Risk Factors."
 
                                THE TRANSACTIONS
 
THE ACQUISITIONS
 
    THE POA  ACQUISITION.   On August  27, 1996,  the Company  entered into  the
Agreement  and  Plan  of Merger  pursuant  to  which it  agreed  to  acquire the
outstanding capital stock of OAH for approximately $240 million in cash. The POA
Acquisition was effectuated pursuant to a merger of a subsidiary of the  Company
with and into OAH with OAH continuing as the surviving corporation following the
merger.  As a  result of the  POA Acquisition,  the Company acquired  a total of
approximately 6,337  advertising  display  faces  consisting  of  bulletins  and
posters  in  five  markets located  in  the southeast  United  States, including
Orlando, Ocala,  Palm  Beach, Myrtle  Beach  and  Chattanooga, as  well  as  the
Atlantic Coast and Gulf Coast areas of Florida.
 
    The  Company believes that the POA Acquisition will substantially strengthen
its operations in the  southeast United States,  particularly in Florida,  where
the  Company believes it  has the largest number  of outdoor advertising display
faces and the largest market  share in each of  its markets, except Palm  Beach.
The  Company  believes  that  the  southeast  United  States  is  a particularly
attractive region due to  its (i) high concentration  of destination cities  and
resorts;  (ii) above average population  growth; (iii) extensive highway/roadway
systems; and (iv) temperate climate that promotes outdoor lifestyles.
 
    THE REVERE  ACQUISITION.    In  December  1996,  the  Company  acquired  the
outstanding capital stock of Revere for approximately $125 million in cash. As a
result  of the Revere Acquisition, the Company acquired a total of approximately
8,853 advertising display faces located in four markets in the northeast  United
States,  including Philadelphia,  Washington D.C., Wilmington  and Salisbury, as
well as  1,917  transit display  faces  located  in Baltimore  and  1,582  kiosk
displays located in malls throughout the United States.
 
    THE  MEMPHIS/TUNICA ACQUISITION.  On September 12, 1996, the Company entered
into an  Option  and Asset  Purchase  Agreement with  Tanner-Peck,  L.L.C.,  TOA
Enterprises, L.P., William B. Tanner, WBT
 
                                       15
<PAGE>
Outdoor, Inc. and The Weatherley Tanner Trust (collectively, the "Memphis/Tunica
Sellers")  pursuant to which  a newly-formed subsidiary  of the Company acquired
the option  to  purchase  certain  assets of  the  Memphis/Tunica  Sellers  (the
"Memphis/Tunica  Option"). The  Company exercised the  Memphis/Tunica Option and
consummated the  acquisition  on  January  2,  1997  for  a  purchase  price  of
approximately  $71 million, including  $5 million previously  paid in connection
with the  Memphis/Tunica Option,  plus 100,000  shares of  Common Stock  of  the
Company.
 
    As  a result of the Memphis/Tunica Acquisition, the Company acquired a total
of approximately 2,018  advertising display  faces consisting  of bulletins  and
posters  in  and around  Memphis, Tennessee  and  Tunica County,  Mississippi. A
significant portion of these display faces were purchased by the  Memphis/Tunica
Sellers   from  Naegele  in  November,  1995.  The  Company  believes  that  the
Memphis/Tunica Acquisition will complement the Chattanooga operations which  are
being acquired by the Company in the POA Acquisition. This will give the Company
a leading presence in two of the largest markets in Tennessee and strengthen its
presence in the southeast United States.
 
    THE  MATTHEW ACQUISITION.   In December 1996, the  Company agreed to acquire
certain of the assets of Matthew. In mid-January, 1997, the Matthew  Acquisition
was consummated and Matthew Acquisition Corp. acquired certain assets of Matthew
for  approximately $40  million in  cash and  the assumption  by the  Company of
certain liabilities of  Matthew. As  a result  of the  Matthew Acquisition,  the
Company  acquired  a  total  of approximately  1,035  advertising  display faces
located in three  markets in the  northeast United States,  including Metro  New
York, Northern New Jersey and Hudson Valley.
 
    THE  ADDITIONAL ACQUISITIONS.   On September  12, 1996,  the Company entered
into an Asset Purchase  Agreement with Iowa Outdoor  Displays pursuant to  which
the  Company  agreed to  purchase certain  assets of  Iowa Outdoor  Displays for
approximately $1.8  million in  cash. The  Iowa Acquisition  was consummated  on
September  16, 1996. On  September 11, 1996,  the Company entered  into an Asset
Purchase Agreement with The Chase Company  pursuant to which the Company  agreed
to  purchase certain assets of The  Chase Company for approximately $5.8 million
in cash. The Dallas Acquisition was consummated on September 19, 1996.
 
    As  a  result   of  the  Additional   Acquisitions,  the  Company   acquired
approximately  160 advertising display faces  consisting primarily of posters in
and around Des Moines and approximately 245 advertising display faces consisting
primarily of  bulletins in  and around  Dallas. The  Company believes  that  the
Additional Acquisitions will further enhance its current presence in each of the
Des Moines and Dallas markets and provide increased revenue opportunities in the
midwest United States.
 
THE NEW CREDIT FACILITY
 
   
    The  Company financed the purchase price  of certain of the Acquisitions and
the related refinancing of certain existing bank indebtedness of the Company and
paid the fees and  expenses associated with the  Acquisitions in part through  a
total  commitment of $300 million  under a new credit  facility (the "New Credit
Facility"). Following the completion of  the October Offerings, the  outstanding
amounts  under  the New  Credit Facility  were  repaid in  full and  the maximum
commitment of the New Credit Facility was reduced to $225 million. In May  1997,
the  Company amended the New Credit  Facility (the "Amended Credit Facility") to
provide for a $75  million term loan increasing  the total commitment under  the
Amended  Credit  Facility back  up  to $300  million. As  of  May 31,  1997, the
Company's borrowings  under the  Amended Credit  Facility totaled  approximately
$138 million.
    
 
THE DEBT TENDERS OFFERS
 
    THE  COMPANY  DEBT TENDER  OFFER.   In  June 1994  the Company  completed an
offering of $50 million of its 14%  Senior Secured Discount Notes due 2004  (the
"Existing  Company Notes"), the proceeds  from which were used  to redeem all of
the Company's  outstanding  preferred  stock  and a  portion  of  the  Company's
outstanding  Common Stock and  for working capital  purposes. In connection with
the Acquisitions, the Company completed a tender offer and consent  solicitation
(the "Company Debt
 
                                       16
<PAGE>
Tender  Offer") to purchase  all of the outstanding  Existing Company Notes. The
Company Debt Tender Offer expired on October 18, 1996, at which time the Company
purchased all the Existing Company Notes.
 
    THE UOI  DEBT  TENDER OFFER.    In  connection with  the  Acquisitions,  UOI
commenced  a tender offer  (the "UOI Debt  Tender Offer," and  together with the
Company Debt Tender  Offer, the  "Debt Tender Offers")  to purchase  all of  its
outstanding  11% Senior  Notes due 2003  (the "Existing UOI  Notes" and together
with the Existing  Company Notes,  the "Existing  Notes"). The  UOI Debt  Tender
Offer  expired on October 18, 1996, at which time UOI purchased all the Existing
UOI Notes.
 
                                USE OF PROCEEDS
 
    The  Company  will  receive  no  proceeds  from  the  sale  by  the  Selling
Securityholders  of  the  Noteholder  Warrants or  the  shares  of  Common Stock
issuable upon exercise of the Noteholder Warrants, but will receive the exercise
price from Noteholder  Warrantholders with respect  to Noteholder Warrants  that
are exercised for shares of Common Stock, if any. If all Noteholder Warrants are
exercised, the aggregate exercise price payable to the Company will be $625. The
proceeds  from the exercise of the Noteholder  Warrants, if any, will be used by
the Company for  general corporate  purposes. All  of the  expenses incurred  in
connection  with the registration  of the Noteholder Warrants  and the shares of
Common Stock issuable  upon exercise of  the Noteholder Warrants  to which  this
Prospectus  relates  will be  paid  by the  Company,  except for  commissions of
brokers or dealers and  any transfer fees incurred  in connection with sales  of
the  Noteholder  Warrants  and the  shares  of  Common Stock  issuable  upon the
exercise of the Noteholder Warrants  by the Selling Securityholders, which  will
be paid by the Selling Securityholders.
 
                                DIVIDEND POLICY
 
    The  Company  has  not paid  dividends  on  its Common  Stock  and  does not
anticipate paying dividends in  the foreseeable future.  The Company intends  to
retain  any  future  earnings  for  reinvestment  in  the  Company.  Any  future
determination as to the payment  of dividends will be  at the discretion of  the
Company's  Board  of  Directors and  will  depend  on the  Company's  results of
operations, financial condition, capital  requirements and other factors  deemed
relevant by the Board of Directors.
 
                          PRICE RANGE OF COMMON STOCK
 
    The  Common Stock is quoted  on the Nasdaq National  Market under the symbol
"UOUT." The following table sets forth, for the periods indicated, the high  and
low closing sales prices for the Common Stock as reported by the Nasdaq National
Market.  Prior to  July 23, 1996,  the day on  which the Common  Stock was first
publicly traded, there was no public market for the Common Stock.
 
<TABLE>
<CAPTION>
1996                                                                            HIGH        LOW
- ----------------------------------------------------------------------------  ---------  ---------
<S>                                                                           <C>        <C>
Third Quarter (beginning July 23, 1996).....................................      36.25      16.50
Fourth Quarter (through December 31, 1996)..................................    37.75      23.12
 
1997
- ----------------------------------------------------------------------------
First Quarter (through March 31, 1997)......................................      33.50      22.25
</TABLE>
 
   
    On December 31, 1996, the last reported sale price per share for the  Common
Stock  on the Nasdaq National Market was $23.50  per share. As of June 23, 1997,
the last  reported sale  price per  share for  the Common  Stock on  the  Nasdaq
National Market was $32.75 per share.
    
 
                                       17
<PAGE>
                                 CAPITALIZATION
 
   
    The  following table sets forth the  unaudited capitalization of the Company
at March 31, 1997 and as adjusted to give effect to the Amended Credit Facility.
The table  should  be  read  in  conjunction  with  the  Consolidated  Financial
Statements and related notes included elsewhere herein.
    
 
   
<TABLE>
<CAPTION>
                                                                                            MARCH 31, 1997
                                                                                     -----------------------------
                                                                                                   AS ADJUSTED (1)
                                                                                                   ---------------
                                                                                        ACTUAL
                                                                                     ------------
                                                                                     (UNAUDITED)
                                                                                        (DOLLARS IN THOUSANDS)
<S>                                                                                  <C>           <C>
Long-term debt:
  Existing Credit Facilities:
    Revolving Credit Loan..........................................................   $  122,030     $    47,030
    Acquisition Term Loan..........................................................       --              75,000
  9 3/4% Senior Subordinated Notes due 2006........................................      223,645         223,645
  9 3/4% Series B Senior Subordinated Notes due 2006...............................      101,463         101,463
  Other notes......................................................................        4,082           4,082
  Other obligations................................................................       --             --
                                                                                     ------------  ---------------
      Total long-term debt and other obligations...................................      451,220         451,220
Common stockholders' equity........................................................      227,678         227,678
                                                                                     ------------  ---------------
      Total capitalization.........................................................   $  678,898     $   678,898
                                                                                     ------------  ---------------
                                                                                     ------------  ---------------
</TABLE>
    
 
- ------------------------
 
   
(1)  Represents actual  amounts adjusted  to give  effect to  the Amended Credit
    Facility.
    
 
                                       18
<PAGE>
                        PRO FORMA FINANCIAL INFORMATION
 
   
    The unaudited pro forma combined statement of operations for the year  ended
December  31, 1996 gives effect  to (i) the Transactions,  (ii) the Offering and
the October Offerings and the application  of the net proceeds therefrom,  (iii)
the  acquisitions of Naegele, Ad-Sign, Inc.,  Image Media, Inc. and consummation
of the Offering and the application of the net proceeds therefrom, and (iv)  the
net  reduction in operating expenses  of the businesses acquired  as if each had
occurred at the beginning of the period.
    
 
   
    The detail  assumptions used  to prepare  the unaudited  pro forma  combined
statement  of  operations  is contained  in  the  notes to  unaudited  pro forma
combined statement of operations. The unaudited pro forma combined statement  of
operations  reflects  the  use of  the  purchase  method of  accounting  for all
acquisitions during 1996.
    
 
   
    Pro forma  adjustments  for  all acquisitions  are  based  upon  preliminary
estimates,  available information and certain assumptions that management of the
Company deems  appropriate. Final  adjustments  may differ  from the  pro  forma
adjustments  presented  herein. The  unaudited pro  forma combined  statement of
operations does not purport to present the actual financial position or  results
of  operations of the Company had the transactions and events assumed therein in
fact occurred on the dates specified, nor are they necessarily indicative of the
results of operations  that may  be achieved in  the future.  The unaudited  pro
forma  combined  statement of  operations is  based  on certain  assumptions and
adjustments described in  the notes thereto  and should be  read in  conjunction
with  the notes to unaudited pro forma  combined statement of operations and the
separate historical financial statements and notes which are contained elsewhere
herein. Income  (loss) is  shown  before income  taxes and  extraordinary  items
because  the Company has  sufficient net operating  loss carryforwards to offset
taxable income for the periods presented. Therefore, the presentation of  income
taxes  is  neither required  nor  meaningful. See  "Management's  Discussion and
Analysis of Results  of Operations  and Financial  Condition," the  Consolidated
Financial  Statements and  the Notes  thereto of  the Company,  the Consolidated
Financial Statements and the Notes thereto of NOA Holding Company, the Statement
of Revenues and Direct Expenses and the Notes thereto of Ad-Sign, the  Financial
Statements   and  Notes  thereto   of  POA  Acquisition   Corporation,  and  the
Consolidated Financial  Statements and  Notes thereto  of Revere  Holding  Corp.
included elsewhere in this Prospectus.
    
 
   
    The  unaudited pro forma  combined statement of  operations includes certain
adjustments relating to the acquisitions of the common stock of Naegele, OAH and
Revere. The unaudited pro forma adjustments  reflect an allocation of a  portion
of  the total acquisition cost to  goodwill and the establishment of acquisition
liabilities and  deferred tax  liabilities for  the effects  of the  significant
differences  between the tax basis of the assets acquired and the estimated fair
value of the assets,  primarily property and  equipment, recorded for  financial
statement  purposes. Since  it is not  deductible for tax  purposes, no deferred
taxes are  required  to be  recorded  for  amounts allocated  to  goodwill.  The
unaudited  pro forma adjustments in previous filings were prepared on the belief
that the recordable  differences in book  and tax bases  of the assets  acquired
would  not be significant.  As a result  of the allocation  of total acquisition
cost in this filing,  depreciation expense has  been decreased by  approximately
$7.5  million and goodwill amortization increased by approximately $9.7 million.
Pro forma adjustments for all acquisitions are based upon preliminary estimates,
available information and certain assumptions that the management of the Company
deems appropriate. Final adjustments may  differ from the pro forma  adjustments
presented herein.
    
 
                                       19
<PAGE>
   
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
    
   
<TABLE>
<CAPTION>
                         UNIVERSAL
                          OUTDOOR    AD-SIGN, INC                           MEMPHIS/
                         HOLDINGS,    AND IMAGE                  POA         TUNICA       ADDITIONAL      REVERE
                           INC.         MEDIA       NAEGELE  ACQUISITION(1) ACQUISITION  ACQUISITIONS   ACQUISITION
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
<S>                      <C>         <C>            <C>      <C>           <C>           <C>            <C>
Net revenue............    76,138       $  842      $5,832     $35,815        14,705        $1,166         29,047
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating expenses:
  Direct cost of
   revenues............    26,468          322       2,616      10,788         6,315           564         17,333
  General and
   administrative
   expenses............    10,648          100       1,459       9,613         2,743           304          4,118
  Depreciation and
   amortization........    18,286          160       1,053       6,004         1,546            38          5,542
  Non cash compensation
   for common stock
   warrants............     9,000
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                           64,402          582       5,128      26,405        10,604           906         26,993
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating income.......    11,736          260         704       9,410         4,101           260          2,054
 
Interest expense.......    19,567       --             468       5,558            89            52          3,392
Other expense..........     1,398       --            --           (21)       --               (84)        (8,410)
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Income (loss) before
   income taxes and
   extraordinary
   items...............    (9,229)      $  260      $  236     $ 3,873         4,012        $  292          7,072
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
 
<CAPTION>
 
                                                                   JULY AND OCTOBER                    PRO FORMA
                           MATTHEW                                    OFFERINGS         PRO FORMA      OFFERING        AS
                         ACQUISITION   ACQUISITION ADJUSTMENTS       ADJUSTMENTS       AS ADJUSTED    ADJUSTMENTS   ADJUSTED
                         -----------   ------------------------   ------------------   ------------   -----------   --------
<S>                      <C>           <C>                        <C>                  <C>            <C>           <C>
Net revenue............      8,943      $     4,123(2)(3)          $   --                176,611       $ --         $176,611
 
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating expenses:
  Direct cost of
   revenues............      3,558            2,024(2)(3)              --                 69,988         --          69,988
  General and
   administrative
   expenses............      1,550           (9,687)(2)(3)(4)          --                 20,848         --          20,848
  Depreciation and
   amortization........        993           17,196(2)(3)(5)           --                 50,818         --          50,818
  Non cash compensation
   for common stock
   warrants............                                                                    9,000                      9,000
                         -----------     ----------                 ----------         ------------   -----------   --------
                             6,101            9,533                    --                150,654         --         150,654
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating income.......      2,842           (5,410)                   --                 25,957         --          25,957
Interest expense.......     --               37,869(2)(3)(6)(7)        (23,938)(9)        43,057          1,178(10)  44,235
Other expense..........     --                8,928(2)(3)(8)           --                  1,811         --           1,811
                         -----------     ----------                 ----------         ------------   -----------   --------
Income (loss) before
   income taxes and
   extraordinary
   items...............      2,842      $   (52,207)               $    23,938          $(18,911)      $ (1,178)    $(20,089)
 
                         -----------     ----------                 ----------         ------------   -----------   --------
                         -----------     ----------                 ----------         ------------   -----------   --------
</TABLE>
    
 
     See accompanying notes to pro forma combined statements of operations.
 
                                       20
<PAGE>
   
         NOTES TO UNAUDITED COMBINED PRO FORMA STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                             (DOLLARS IN THOUSANDS)
    
 
    The  following explanations describe the assumptions used in determining the
pro forma adjustments necessary to present  the pro forma results of  operations
of  the Company  giving effect  to the  Transactions, the  Offering, the October
Offerings, the  December  Offering and  the  application of  the  estimated  net
proceeds  therefrom,  and  the  net  reduction  in  operating  expenses  of  the
businesses acquired as if each had occurred at the beginning of the period.
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
 
       1.  POA Acquisition Corporation, a wholly-owned subsidiary of OAH, acquired certain assets and
           liabilities in the outdoor advertising industry in Florida during May 1996. The historical
           financial information includes revenues and expenses associated with the new market prior to
           the acquisition:
                                                                                                          $        955
               Net revenues............................................................................
                                                                                                                   710
               Direct cost of revenues.................................................................
 
       2.  Prior to acquisition by the Company, Revere disposed of certain assets and liabilities in
           the outdoor advertising industry in Texas. The following entry eliminates revenues and
           expenses associated with the Texas market prior to the acquisition:
 
                                                                                                          $     (3,661)
               Net revenue.............................................................................
                                                                                                                (2,128)
               Direct cost of revenues.................................................................
                                                                                                                  (568)
               General and administrative expenses.....................................................
                                                                                                                  (765)
               Depreciation and amortization...........................................................
                                                                                                                  (367)
               Interest expense........................................................................
                                                                                                                  (853)
               Other...................................................................................
 
       3.  Entry records statement of operations activity of Revere from September 30, 1996 through the
           date of closing (December 10, 1996):
 
                                                                                                          $      7,784
             Net revenue...............................................................................
                                                                                                                 4,152
             Direct cost of revenues...................................................................
                                                                                                                 1,081
             General and administrative................................................................
                                                                                                                 1,764
             Depreciation and amortization.............................................................
                                                                                                                   770
             Interest expense..........................................................................
                                                                                                                   848
             Other expense.............................................................................
</TABLE>
 
                                       21
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
       4.  Entry records reduction in general and administrative expenses relating
           to elimination of certain duplicate corporate expenses, principally
           relating to employee costs and costs relating to other corporate
           activities. Amounts have been determined based upon specific employees
           identified for termination plus actual benefits costs incurred, and
           expenses associated with leased facilities which will not be assumed or
           will be canceled upon consummation of the acquisition.
 
                                                                                       $   1,875
             Naegele, Ad-Sign and Image Media.......................................
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,100
             POA Acquisition........................................................
                                                                                           1,000
             Memphis/Tunica Acquisition.............................................
                                                                                             255
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                       $   3,355
                                                                                      -----------
                                                                                      -----------
                                                                                       $   3,770
             Revere Acquisition.....................................................
                                                                                           1,200
             Matthew Acquisition....................................................
                                                                                      -----------
                                                                                       $   4,970
                                                                                      -----------
                                                                                      -----------
 
       5.  Entry records the increase in depreciation and amortization expense
           arising from purchase accounting adjustments to advertising structures
           and goodwill amortized over a period of 15 years:
 
                                                                                       $     460
             Naegele, Ad-Sign and Image Media (acquired in March 1996)..............
                                                                                      -----------
                                                                                      -----------
                                                                                       $   8,480
             POA Acquisition (acquired in October 1996).............................
                                                                                           3,101
             Memphis/Tunica Acquisition (acquired in January 1997)..................
                                                                                             236
             Additional Acquisitions (acquired in September 1996)...................
                                                                                      -----------
                                                                                       $  11,817
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,210
             Revere Acquisition (acquired in December 1996).........................
                                                                                           1,710
             Matthew Acquisition (acquired in January 1997).........................
                                                                                      -----------
                                                                                       $   3,920
                                                                                      -----------
                                                                                      -----------
 
       6.  Entry records additional interest expense at an assumed rate of 8.25% per   $   5,604
           annum to be incurred in connection with the acquisition of Naegele,
           Ad-Sign and Image Media which occurred in March of 1996 (debt incurred of
           $60.0 million less $1.4 million of interest expense for debt not
           assumed).................................................................
                                                                                      -----------
                                                                                      -----------
 
       7.  Entry to record additional interest expense at an assumed rate of 8.5%
           per annum in connection with the Transactions:
 
                                                                                       $  20,400
             POA Acquisition (debt incurred of $240.0 million)......................
                                                                                           6,018
             Memphis/Tunica Acquisition (debt incurred of $70.8 million)............
                                                                                             646
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                          27,064
                                                                                          (5,699)
             Actual interest expense for POA Acquisition, Memphis/Tunica Acquisition
               and Additional Acquisitions..........................................
                                                                                      -----------
                                                                                       $  21,365
                                                                                      -----------
                                                                                      -----------
</TABLE>
 
                                       22
<PAGE>
   
<TABLE>
<CAPTION>
                                                                                      YEAR ENDED
                                                                                       DECEMBER
                                                                                       31, 1996
                                                                                      -----------
<C>        <S>                                                                        <C>          <S>   <C>
                                                                                                          $     10,489
             Revere Acquisition (debt incurred of $123.4 million)......................................
                                                                                                                 3,400
             Matthew Acquisition (debt incurred of $40.0 million)......................................
                                                                                                         --------------
                                                                                                                13,889
                                                                                                                (3,392)
             Actual interest expense for Revere Acquisition and Matthew Acquisition....................
                                                                                                         --------------
                                                                                                          $     10,497
                                                                                                         --------------
                                                                                                         --------------
 
       8.  Entry to reduce other income from Revere for the gain recognized on the sale of the Texas      $      8,933
           markets.....................................................................................
                                                                                                         --------------
                                                                                                         --------------
 
       9.  Entry to record changes in interest expense:
 
                                                                                                          $     (5,304)
             Proceeds of $62.4 million from the offering of Class A Common Stock in July at an assumed
               rate of 8.5%............................................................................
                                                                                                                (2,550)
             KEA V and KEP V and Kelso Designees (as hereafter defined) Investment of $30.0 million at
               an assumed rate of 8.5%.................................................................
                                                                                                               (17,175)
             October Equity Offering proceeds of $202.0 million at an assumed rate of 8.5%.............
                                                                                                                 2,813
             October Notes of $225 million at 9.75% versus assumed rate of 8.5%........................
                                                                                                                (1,771)
             Refinanced 14% Series A Senior Secured Discount Notes due 2004 of
               $50 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                  (677)
             Refinanced 11% Series A Senior Secured Discount Notes due 2003 of
               $65 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                   726
             Amortization of financing costs...........................................................
                                                                                                         --------------
                                                                                                          $    (23,938)
                                                                                                         --------------
                                                                                                         --------------
 
      10.  Entry to record the changes in interest expense:
 
                                                                                                          $      1,250
             December Notes of $100 million at 9.75% versus an assumed rate of 8.5%....................
                                                                                                                   (72)
             Amortization of deferred financing costs..................................................
                                                                                                         --------------
                                                                                                          $      1,178
                                                                                                         --------------
                                                                                                         --------------
</TABLE>
    
 
   
      11. The   above   pro-forma   statement   of
         operations  do not reflect the following
         extraordinary  losses   on   the   early
         retirement of debt:
 
  14% Series A Senior Secured Discount
   Notes due 2004:
    September 1996......................   $ 1,400
    October 1996........................    10,725
  11% Series A Senior Secured Discount
   Notes due 2003:
    October 1996........................    14,448
                                          --------
                                           $26,573
                                          --------
                                          --------
 
    
 
                                       23
<PAGE>
   
                 SELECTED CONSOLIDATED FINANCIAL AND OTHER DATA
    
 
   
    The  selected financial data  presented below as  of and for  the year ended
December 31, 1996 and  three months ended  March 31, 1997  and 1996 are  derived
from  the  Consolidated  Financial  Statements  of  the  Company.  The  selected
financial data as of and for the  years ended December 31, 1992, 1993, 1994  and
1995  are derived from the financial statements  of the Company. Certain of such
financial statements were unaudited. The financial statements of the Company for
the three years  in the period  ended December  31, 1996 were  audited by  Price
Waterhouse  LLP, independent accountants, as  indicated in their report included
elsewhere in this  Prospectus. The  selected financial data  as of  and for  the
three  months ended March  31, 1996 and  1995 are derived  from the consolidated
financial statements  included  herein  and include  all  normal  and  recurring
adjustments  necessary for a fair presentation of  such data. The data set forth
below should be read in  conjunction with "Management's Discussion and  Analysis
of Financial Condition and Results of Operations" and the Consolidated Financial
Statements, including the Notes thereto, appearing elsewhere in this Prospectus.
Due to the significant development and acquisition of additional structures, the
data  set forth below is not necessarily  comparable on a year-to-year basis and
data set forth for  certain periods is  not indicative of  results for the  full
year.
    
 
   
<TABLE>
<CAPTION>
                                                                                                             THREE MONTHS ENDED
                                                             YEAR ENDED DECEMBER 31,                              MARCH 31,
                                          -------------------------------------------------------------     ---------------------
                                            1991      1992      1993      1994      1995         1996         1996         1997
                                          --------  --------  --------  --------  --------     --------     --------     --------
                                                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                       <C>       <C>       <C>       <C>       <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Gross revenue...........................  $ 21,435  $ 27,896  $ 28,710  $ 33,180  $ 38,101     $ 84,939     $  9,332     $ 47,575
Net revenues(1).........................    18,835    24,681    25,847    29,766    34,148       76,138        8,427       44,008
Direct advertising expenses.............     7,638    10,383    10,901    11,806    12,864       26,468        3,571       18,445
General and administrative expenses.....     3,515     3,530     3,357     3,873     4,645       10,648        1,227        4,401
Depreciation and amortization...........     5,530     7,817     8,000     7,310     7,402       18,286        2,032       12,859
Non cash compensation for common stock
  warrants..............................     --        --        --        --        --           9,000        --           --
Operating income........................     2,152     2,951     3,589     6,777     9,237       11,736        1,597        8,303
Interest expense........................     6,599     9,591     9,299    11,809    12,894       19,567        3,594       10,735
Other (expense) income, net.............       (53)      291      (351)     (134)      (46)      (1,398)         (11)         182
Income (loss) before extraordinary
  item(2)...............................    (4,500)   (6,349)   (6,061)   (5,166)   (3,703)      (9,299)      (2,008)      (2,250)
Net income (loss).......................    (4,500)   (6,349)   (9,321)   (5,166)   (3,703)     (35,803)      (2,008)      (2,250)
Capital expenditures....................     2,047     2,352     2,004     4,668     5,620        7,178        1,966        3,584
 
FINANCIAL RATIOS:
Percentage of indebtedness to total
  capitalization(3).....................     121.4%    142.8%    186.6%    153.7%    156.8%        60.6%       150.8%        66.5%
Ratio of EBITDA to total interest(4)....       1.2x      1.1x      1.2x      1.2x      1.3x         2.0x         1.0x         2.0x
 
OTHER DATA:
EBITDA(5)...............................  $  7,682  $ 10,768  $ 11,589  $ 14,087  $ 16,639     $ 39,022     $  3,629     $ 21,162
EBITDA Margin(6)........................      40.8%     43.6%     44.8%     47.3%     48.7%        51.3%        43.1%        48.1%
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                           DECEMBER 31,                            MARCH 31,
                                                       -----------------------------------------------------  --------------------
                                                         1991       1992       1993       1994       1995       1996       1997
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                    <C>        <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital(7)...................................  $    (361) $  (5,332) $   1,481  $   2,787  $   4,137  $   2,534  $  (2,358)
Total assets.........................................     71,682     65,754     61,816     68,253     71,050     84,747    790,867
Total long-term debt and other obligations...........     65,076     59,363     69,254     99,669    106,362    120,248    451,220
Redeemable preferred stock...........................     13,442     15,055     21,505     --         --         --         --
Common stockholders' equity (deficit)................    (11,450)   (17,799)   (32,157)   (34,823)   (38,526)   (40,533)   227,678
</TABLE>
    
 
                                         (FOOTNOTES CONTINUED ON FOLLOWING PAGE)
 
                                       24
<PAGE>
(FOOTNOTES FOR PREVIOUS TABLE)
 
- ------------------------------
 
(1) Net revenues are gross revenues less agency commissions.
 
   
(2) Extraordinary item represents loss on early extinguishment of debt.
    
 
   
(3)  Amounts represent (i) total long-term  debt divided by (ii) total long-term
    debt plus common stockholders' equity (deficit).
    
 
   
(4) Amounts represent  the ratio of  (i) EBITDA (ii)  interest expense on  total
    long-term debt.
    
 
   
(5)  "EBITDA" is operating income before depreciation and amortization and other
    non-cash charges. EBITDA is not intended to represent net cash flow provided
    by  operating  activities  as  defined  by  generally  accepted   accounting
    principles  and should  not be  considered as  an alternative  to net income
    (loss) as an indicator of the Company's operating performance or to net cash
    provided by  operating activities  as a  measure of  liquidity. The  Company
    believes  EBITDA is a measure commonly reported and widely used by analysts,
    investors and other  interested parties in  the media industry.  Accordingly
    this  information  has  been  disclosed herein  to  permit  a  more complete
    comparative analysis  of the  Company's  operating performance  relative  to
    other companies in the media industry.
    
 
   
(6) "EBITDA Margin" is EBITDA stated as a percentage of net revenues.
    
 
   
(7)  Working  capital  is  current assets  less  current  liabilities (excluding
    current  maturities  of  long-term   debt  and  other  obligations).   Other
    obligations totalled $2,850 at December 31, 1992.
    
 
                                       25
<PAGE>
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
    The  following discussion of  the consolidated results  of operations of the
Company for the three years ended  December 31, 1996 and financial condition  at
December  31, 1996 should be read in conjunction with the Consolidated Financial
Statements of  the Company  and the  related notes  included elsewhere  in  this
Prospectus.  Except as otherwise indicated,  the following discussion relates to
the Company on a historical basis without acquisitions completed after  December
31, 1996.
 
GENERAL
 
   
    The  Company has grown  significantly since 1989  through the acquisition of
outdoor advertising businesses and individual display faces in specific markets,
improvements in  occupancy and  advertising rates,  and the  development of  new
display  faces in existing markets. Between January  1, 1989 and April 30, 1997,
the Company spent in excess of $515 million to acquire additional display faces,
increasing the number  of its display  faces from approximately  600 in 1989  to
approximately  32,929 at April  30, 1997. During this  period, the Company's net
revenues increased from  $10.3 million  in 1989 to  $76.1 million  in 1996.  The
following  table lists  the Company's acquisitions  between January  1, 1989 and
April 30, 1997:
    
 
   
<TABLE>
<CAPTION>
                                                                                APPROXIMATE NUMBER AND TYPE OF
                                                                                    DISPLAY FACES ACQUIRED
                                                                        ----------------------------------------------
YEAR OF                                                                               30-SHEET     8-SHEET
ACQUISITION                            MARKETS                           BULLETINS     POSTERS     POSTERS     TOTAL
- --------------  ------------------------------------------------------  -----------  -----------  ---------  ---------
<S>             <C>                                                     <C>          <C>          <C>        <C>
  1989........  Milwaukee, Chicago                                             270       --          --            270
  1990........  Chicago                                                         12       --          --             12
  1991........  Indianapolis, Des Moines, Evansville, Chicago                  421        2,480         140      3,041
  1994........  Chicago, Milwaukee                                              20       --           4,151      4,171
  1995........  Chicago, Dallas                                                  9       --           1,127      1,136
  1996........  Chicago, Minneapolis/St. Paul, Jacksonville, Dallas,         6,195        9,181          43     15,419
                 Iowa, Southeast United States, Atlantic Coast of
                 Florida, Gulf Coast of Florida, Northeast United
                 States, Philadelphia, Washington D.C., Wilmington,
                 Salisbury, Memphis, Chattanooga, Metro New York,
                 Northern New Jersey, Hudson Valley
  1997........  Baltimore, Evansville, New Jersey                              218        1,364      --          1,582
                                                                        -----------  -----------  ---------  ---------
    Total.............................................................       7,145       13,025       5,461     25,631
                                                                        -----------  -----------  ---------  ---------
                                                                        -----------  -----------  ---------  ---------
</TABLE>
    
 
   
    In addition,  in 1996  the Company  acquired 437  transit display  faces  in
Indianapolis,  1,539 kiosk displays in malls throughout the United States, 1,917
transit display faces in Baltimore and 146 bus shelters in Philadelphia. In 1997
the Company acquired 520 transit display faces in Memphis, Tennessee.
    
 
    The Company's acquisitions  have been financed  through bank borrowings  and
the  issuance of long-term debt, as well as with internally-generated funds. The
Acquisitions were financed, in part, from the proceeds of the October Offerings,
the December Offering and the  New Credit Facility. All acquisitions,  including
the  Acquisitions,  have  been  accounted  for  using  the  purchase  method  of
accounting, and  consequently, operating  results from  acquired operations  are
included  from the respective dates of those  acquisitions. As a result of these
acquisitions and  the  effects of  consolidation  of operations  following  each
acquisition,  the operating performance of certain markets and of the Company as
a whole reflected in the  Company's Consolidated Financial Statements and  other
financial and operating data included herein are not necessarily comparable on a
year-to-year basis.
 
    The   Company  recognized   a  one-time  non-cash   compensation  charge  of
approximately $9 million in the  quarter to be ended  June 30, 1996 relating  to
the issuance of the Warrants under the 1996 Warrant Plan. See "Management -- The
1996 Warrant Plan."
 
                                       26
<PAGE>
HISTORICAL RESULTS OF OPERATIONS
 
    The  following  table  presents  certain operating  statement  items  in the
Consolidated Statements of Operations as a percentage of net revenues:
 
   
<TABLE>
<CAPTION>
                                                                                    THREE MONTHS
                                                                                        ENDED
                                                                                      MARCH 31,
                                                    YEAR ENDED DECEMBER 31,          (UNAUDITED)
                                               ---------------------------------   ---------------
                                                1993     1994     1995     1996     1997     1996
                                               ------   ------   ------   ------   ------   ------
<S>                                            <C>      <C>      <C>      <C>      <C>      <C>
Net revenues.................................    100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
  Direct advertising expenses................     42.2     39.7     37.7     34.8     41.9     42.4
  General and administrative expenses........     13.0     13.0     13.6     14.0     10.0     14.5
                                               ------   ------   ------   ------   ------   ------
EBITDA (1)...................................     44.8     47.3     48.7     51.2     48.1     43.1
Depreciation and amortization................     30.9     24.5     21.6     24.0     29.2     24.1
Non cash compensation expense................   --       --       --         11.8   --       --
                                               ------   ------   ------   ------   ------   ------
Operating income.............................     13.9     22.8     27.1     15.4     18.9     19.0
Other expense, primarily interest............     37.3     40.2     37.9     27.5     24.0     42.8
                                               ------   ------   ------   ------   ------   ------
Net loss before extraordinary item...........    (23.4)   (17.4)   (10.8)   (12.1)    (5.1)   (23.8)
                                               ------   ------   ------   ------   ------   ------
                                               ------   ------   ------   ------   ------   ------
</TABLE>
    
 
- ------------------------
   
(1)  "EBITDA" is operating income before depreciation and amortization and other
    non-cash charges. EBITDA is not intended to represent net cash flow provided
     by  operating  activities  as  defined  by  generally  accepted  accounting
     principles  and should  not be considered  as an alternative  to net income
     (loss) as an  indicator of the  Company's operating performance  or to  net
     cash  provided  by  operating activities  as  a measure  of  liquidity. The
     Company believes EBITDA is a measure  commonly reported and widely used  by
     analysts,  investors and  other interested  parties in  the media industry.
     Accordingly this information  has been  disclosed herein to  permit a  more
     complete  comparative  analysis  of  the  Company's  operating  performance
     relative to other companies in the media industry.
    
 
    Revenues are a function of both the occupancy of the Company's display faces
and the rates that the  Company charges for their  use. The Company focuses  its
sales  effort on maximizing occupancy levels while maintaining rate integrity in
its markets. Additionally, the Company believes  it is important to the  overall
sales  effort to continually attempt to develop new inventory in growth areas of
its existing markets in order to enhance overall revenues.
 
    Net revenues represent gross revenues  less commissions paid to  advertising
agencies  that  contract  for  the  use of  advertising  displays  on  behalf of
advertisers. Approximately 76%  of the Company's  gross revenues are  contracted
for  directly from local advertisers. Agency commissions on those revenues which
are contracted through  agencies are typically  15% of gross  revenues on  local
sales  and 16 2/3%  of gross revenues  on national sales.  The Company considers
agency commissions as a reduction in gross revenues, and measures its  operating
performance based upon percentages of net revenues rather than gross revenues.
 
    Direct advertising expenses consist of the following five catagories: lease,
production,  sales,  maintenance and  illumination.  The lease  expense consists
mainly of  rental payments  to owners  of  the land  underlying the  signs.  The
production category consists of all of the costs to produce advertising copy and
install  it on the display  faces. Sales expense consists  mainly of the cost of
staffing a  sales  force to  sell  within  a specific  market.  The  maintenance
category  includes  minor  repair  and  miscellaneous  maintenance  of  the sign
structures and the illumination category consists mainly of electricity costs to
light the display  faces. The  majority of  these direct  expenses are  variable
costs  (other than lease  costs) that will  fluctuate with the  overall level of
revenues.  In  1996,  these  expenses  amounted  to  the  following  approximate
percentages  of  net  revenues:  lease  15.6%,  production  10.5%,  sales  4.9%,
maintenance 1.9% and illumination 1.9%.
 
    General and administrative expenses occur  at both the market and  corporate
levels.  At  the market  level these  expenses contain  various items  of office
overhead  pertaining  to  both  the  personnel  and  the  facility  required  to
administer  a  given  market.  The corporate  general  and  administrative costs
represent staff  and  facility  expenses  for  the  executive  offices  and  the
centralized  accounting  function.  Both  types  of  general  and administrative
expenses are primarily fixed expenses in the operation of the business.
 
                                       27
<PAGE>
    At December 31,  1996, the Company  and its subsidiaries  had net  operating
loss  and credit carryforwards for federal  income tax purposes of approximately
$86 million. Included in total net operating loss carryforwards is approximately
$45 million  of operating  loss and  credit carryforwards  generated by  certain
acquired   companies  prior   to  their   acquisition  by   the  Company.  Total
carryforwards expire between 2005 and 2011. The Company experienced an ownership
change within the meaning of Section 382 of the Internal Revenue Code. As  such,
the  utilization of  net operating loss  carryforwards are subject  to an annual
limitation based  upon  the  value  of  the Company  on  the  change  date.  The
acquisition of OAH and Revere resulted in an "ownership change" and a limitation
is  imposed on the acquired net operating loss carryforwards in these companies.
Furthermore, the Company's use of  net operating loss carryforwards are  subject
to limitations applicable to corporations filing consolidated federal income tax
returns.  During  the current  fiscal  year, the  Company  did not  use  any net
operating loss or credit carryforwards.
 
   
COMPARISON OF THREE MONTHS ENDED MARCH 31, 1997 AND MARCH 31, 1996
    
 
   
    Net revenues increased 423.8% to $44.0 million during the first three months
of 1997 compared to $8.4 million in the corresponding 1996 period. This increase
was a result  of inclusion of  approximately $6.9 million  of revenues from  the
Minneapolis and Jacksonville markets (the "Naegele Markets") which were acquired
from  Naegele  in April  1996 (the  "Naegele Acquisition").  Additionally, $11.9
million of revenues is attributable to markets acquired from OAH in October 1996
and $10.2 million is  attributable to markets acquired  from Revere in  December
1996  and Matthew in January  1997. Revenues from markets  located in and around
Memphis (TN)  and Tunica  County (MS)  which  were acquired  by the  Company  in
January  1997 in  the Memphis/Tunica  Acquisition contributed  $4.3 million. The
remaining $2.3 million or  27.4% increase in net  revenues resulted from  higher
advertising rates and occupancy levels on the Company's signboards and inclusion
for the full quarter of signboard revenues from advertising display faces in the
Des  Moines and Dallas markets which were acquired in 1996. Overall net revenues
from tobacco advertising increased to $4.4 million in the first three months  of
1997  compared to $1.2 million for the first three months of 1996. This increase
was due mainly to the inclusion  of tobacco revenues from the acquired  markets.
As a percentage of net revenues, tobacco advertising sales decreased to 10.0% in
the  first three months of 1997 compared to  14.3% for the first three months of
1996.
    
 
   
    Direct cost of revenues increased to $18.4 million in the first three months
of 1997 compared to $3.6 million for the first three months in 1996. The Naegele
Markets and  the POA  Acquisition accounted  for $2.9  million and  $4.1 of  the
increase,  respectively. The Revere Acquisition, the Matthew Acquisition and the
Memphis/Tunica Acquisition accounted for  $7.0 million. As  a percentage of  net
revenues, however, direct cost of revenues decreased to 41.8% in the first three
months of 1997 compared to 42.9% in the corresponding 1996 period as a result of
economies of scale associated with the increased revenues.
    
 
   
    General  and administrative expenses increased to  $4.4 million in the first
three months of 1997 from  $1.2 million in the  corresponding 1996 period. As  a
percentage  of net  revenues, general  and administrative  expenses decreased to
10.0% in the first three months of  1997 compared to 14.3% in the  corresponding
1996  period.  This percentage  decrease  was due  to  the addition  of  the new
markets' revenues without a significant increase in staffing or other  corporate
overhead expenses.
    
 
   
    Depreciation  and  amortization expense  increased to  $12.9 million  in the
first three months of  1997 compared to $2.0  million in the corresponding  1996
period.  This increase was due to significant  increases in the fixed assets and
goodwill as a result of the acquisitions.
    
 
   
    Total interest expense increased to $10.7 million in the first three  months
of  1997 compared to $3.6 million in the 1996 period. The increase resulted from
increased debt  outstanding  under  the  Company's  credit  facility  which  was
incurred to finance the Revere, Matthew and Memphis/Tunica Acquisitions and from
the issuance by UOI of $225 million 9 3/4% Senior Subordinated Notes due 2006 in
October 1996 and $100 million 9 3/4% Series B Senior Subordinated Notes due 2006
in December 1996.
    
 
   
    The  foregoing factors contributed to the Company's $2.3 million net loss in
the first three months  of 1997 compared  to $2.0 million net  loss in the  1996
period.
    
 
                                       28
<PAGE>
COMPARISON OF YEARS ENDED DECEMBER 31, 1996 AND DECEMBER 31, 1995
 
    Net revenues increased 123.2% to $76.1 million during 1996 compared to $34.1
million  in  the  corresponding  1995  period. This  increase  was  a  result of
inclusion of approximately $20.2  million of revenues  from the Minneapolis  and
Jacksonville  markets (the "Naegele Markets") which were acquired in the Naegele
Acquisition and  approximately  $13.0  million  of  revenues  from  the  markets
acquired in the POA Acquisition. The remaining $8.8 million or 25.8% increase in
net  revenues was a result  of higher advertising rates  and occupancy levels on
the Company's  signboards and  inclusion  for the  three quarters  of  signboard
revenues  from the acquisitions of Image Media, Inc. and AdSign, Inc. and a full
quarter of  signboard revenues  from the  Additional Acquisitions.  Overall  net
revenues from tobacco advertising increased to $10.0 million in 1996 compared to
$4.5  million in the 1995 period. This  increase was due mainly to the inclusion
of tobacco  revenues from  the Acquisitions.  However, as  a percentage  of  net
revenues, tobacco advertising sales remained constant at 13.2% in 1996 and 1995.
 
    Direct cost of revenues increased to $26.5 million in 1996 compared to $12.9
million  in  the  1995  period.  The Naegele  Markets  and  the  POA Acquisition
accounted for $7.3 million and $3.0 million, respectively, of the increase. As a
percentage of net revenues, however, direct cost of revenues decreased to  34.8%
in  1996 compared to 37.8% in the 1995  period as a result of economies of scale
associated with the increased revenues.
 
    General and administrative expenses increased to $10.6 million in 1996  from
$4.6  million in the 1995  period. As a percentage  of net revenues, general and
administrative expenses increased to 13.9% in 1996 compared to 13.5% in the 1995
period. This percentage increase was due to an increase in staffing required  in
conjunction  with  the  significant  increase  in  the  size  of  the  Company's
operations.
 
    Depreciation and amortization  expense increased  to $18.3  million in  1996
compared  to  $7.4  million  in  the  1995  period.  This  increase  was  due to
significant increases  in the  fixed  assets as  a  result of  the  acquisitions
consummated in such period.
 
    Non  cash compensation for common stock warrants consisted of a $9.0 million
non-recurring charge arising from the issuance  of common stock warrants in  the
Naegele  Acquisition. This non  cash charge represents the  fair market value of
the common stock warrants on the date of the grant.
 
    Total interest expense increased to $19.6 million in 1996 compared to  $12.2
million   in  the  1995  period.  The  increase  resulted  from  increased  debt
outstanding under the Existing Credit Facility which was incurred to finance the
Naegele Acquisition and  from the  issuance of  the October  Notes and  December
Notes.
 
   
    Other  expenses  increased to  $1.4 million  in 1996,  consisting of  a $1.7
million one-time  charge for  expenses arising  out of  the Naegele  Acquisition
offset  by miscellaneous other  income relating to  condemnation proceeds of $.3
million.
    
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1995 AND DECEMBER 31, 1994
 
    Net revenues increased 14.7% to $34.1 million during 1995 from $29.8 million
in 1994, reflecting higher advertising rates and occupancy levels and  increased
sales  to local and regional advertisers.  Net revenues from tobacco advertising
increased between  1994  and  1995 from  $3.8  million  to $4.5  million.  As  a
percentage  of  net revenues,  tobacco advertising  sales increased  slightly to
13.3% in 1995 from 13.1% in 1994.
 
    Direct cost  of revenues  increased  to $12.9  million  in 1995  from  $11.8
million  in  1994 as  a result  of higher  sales  during the  1995 period.  As a
percentage of net revenues, however, direct cost of revenues decreased to  37.7%
in 1995 as a result of economies of scale associated with increased revenues.
 
                                       29
<PAGE>
    General  and administrative expenses in 1995  increased to $4.6 million from
$3.9 million  in 1994  due  to the  incremental  payroll costs  associated  with
additional   employees.   As  a   percentage  of   net  revenues,   general  and
administrative expenses increased to  13.6% from 13.0% in  the prior year.  This
increase was primarily due to the expenses related to acquisitions.
 
    Depreciation and amortization expenses increased slightly to $7.4 million in
1995 from $7.3 million in 1994 due to large increases in the fixed assets offset
by reduced depreciation of the older fixed assets.
 
    Total interest expense increased to $12.9 million in 1995 from $11.8 million
in  1994 due to  interest expense associated with  additional borrowings and the
accretion of interest due to a larger amount of principal outstanding, partially
offset by the elimination of the accretion of dividends on redeemable  preferred
stock.
 
    The  foregoing factors contributed to the Company's $3.7 million net loss in
1995 compared  to a  net  loss of  $5.2 million  in  1994. Because  the  Company
incurred net losses in 1995, 1994 and 1993, it had no provision for income taxes
in those years.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 31, 1993
 
    Net revenues increased 15.2% to $29.8 million during 1994 from $25.8 million
in  1993, reflecting higher advertising rates and occupancy levels and increased
sales to local advertisers. Increases in revenue from the advertising structures
acquired in  certain  acquisitions, offset  by  declines in  revenues  from  the
January  1994 sale of  the Company's 97 bulletin  display faces in Jacksonville,
accounted for  approximately $700,000  of the  increased revenues  in 1994.  Net
revenues  from tobacco  advertising remained constant  between 1994  and 1993 at
approximately $3.8 million. However,  as a percentage  of net revenues,  tobacco
advertising  sales decreased to 13.1% in 1994  from 14.8% in the prior year. The
Company offset the  decline in tobacco  revenues with increased  sales to  local
advertisers,  particularly gaming companies, and  to regional and other national
advertisers. There can be no assurance that the Company will be able to  replace
lost tobacco revenues in the future.
 
    Direct  cost  of revenues  increased  to $11.8  million  in 1994  from $10.9
million in  1993 as  a result  of  higher sales  during the  1994 period.  As  a
percentage  of net revenues, however, direct cost of revenues decreased to 39.7%
in 1994 as a result of economies of scale associated with increased revenues.
 
    General and administrative expenses in  1994 increased to $3.9 million  from
$3.4  million  in 1993  due  to the  incremental  payroll costs  associated with
additional employees.  As a  percentage of  net revenues,  however, general  and
administrative expenses remained flat at 13.0%.
 
   
    As a result of the above factors, EBITDA increased by 21.6% to $14.1 million
in 1994 from $11.6 million in 1993.
    
 
    Depreciation  and amortization expenses decreased  to $7.3 million (24.5% of
net revenues) in 1994 from $8.0 million (31.0% of the net revenues) in 1993  due
to scheduled depreciation of the fixed assets.
 
    Total  interest expense increased to $11.8 million in 1994 from $9.3 million
in 1993 as a result of incremental interest associated with the offering of  the
Existing  Company  Notes  and  the additional  borrowings  in  1994,  which were
partially offset  by  the elimination  of  the  accretion of  dividends  on  the
redeemable preferred stock (such stock was redeemed in June 1994).
 
   
    The  foregoing factors contributed to the Company's $5.2 million net loss in
1994 compared to  a net  loss of  $9.3 million in  1993 (which  included a  $3.3
million  extraordinary charge recorded  in the fourth  quarter of 1993). Because
the Company incurred net losses in 1994 and 1993, it had no provision for income
taxes in those years.
    
 
                                       30
<PAGE>
QUARTERLY COMPARISONS
The following table sets  forth certain quarterly  financial information of  the
Company  for  each quarter  of 1994,  1995  and 1996.  The information  has been
derived from  the  quarterly  financial  statements of  the  Company  which  are
unaudited  but which, in  the opinion of  management, have been  prepared on the
same  basis  as  the  financial  statements  included  herein  and  include  all
adjustments  (consisting only  of normal recurring  items) necessary  for a fair
presentation of the financial result  for such periods. This information  should
be  read in conjunction with the Consolidated Financial Statements and the Notes
thereto  and  the  other  financial  information  appearing  elsewhere  in  this
Prospectus. The operating results for any quarter are not necessarily indicative
of results for any future period.
   
<TABLE>
<CAPTION>
                                                                   THREE MONTHS ENDED
                         ------------------------------------------------------------------------------------------------------
                          MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,     MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,
                            1994         1994         1994         1994         1995         1995         1995         1995
                         -----------  -----------  -----------  -----------  -----------  -----------  -----------  -----------
                                                                 (DOLLARS IN THOUSANDS)
<S>                      <C>          <C>          <C>          <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   6,102    $   7,803    $   7,973    $   7,888    $   7,236    $   9,175    $   8,940    $   8,797
Operating income.......         924        2,333        2,002        1,518        1,319        3,055        2,458        2,405
Net income (loss)......      (2,053)        (498)      (1,099)      (1,516)      (1,778)        (215)        (811)        (899)
 
PERCENTAGE OF NET
 REVENUES:
Operating income.......        15.1%        29.9%        25.1%        19.2%        18.2%        33.3%        27.5%        27.3%
Net income (loss)......       (33.6)        (6.4)       (13.8)       (19.2)       (24.6)        (2.3)        (9.1)       (10.2)
 
OTHER DATA:
EBITDA (1).............   $   2,709    $   3,998    $   3,885    $   3,495    $   3,056    $   4,856    $   4,308    $   4,419
EBITDA Margin (2)......        44.4%        51.2 %       48.7 %       44.3 %       42.2 %       52.9 %       48.2 %       50.2%
 
<CAPTION>
 
                          MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,
                            1996         1996         1996         1996
                         -----------  -----------  -----------  -----------
 
<S>                      <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   8,427    $  17,812    $  18,643    $  31,256
Operating income.......       1,597       (1,638)       5,874        5,903
Net income (loss)......      (2,008)      (8,148)         591      (26,238)
PERCENTAGE OF NET
 REVENUES:
Operating income.......        19.0%        (9.2)%       31.5%        18.9%
Net income (loss)......       (23.8)        45.7          3.2        (83.9)
OTHER DATA:
EBITDA (1).............   $   3,629    $  10,004    $  10,406       14,983
EBITDA Margin (2)......        43.1 %       56.2 %       55.8 %       47.9 %
</TABLE>
    
 
- ------------------------------
 
   
(1)  EBITDA is operating income before  depreciation and amortization. EBITDA is
    not intended  to represent  net  cash provided  by operating  activities  as
    defined  by  generally  accepted  accounting principles  and  should  not be
    considered as an  alternative to net  income (loss) as  an indicator of  the
    Company's  operating  performance  or  to  net  cash  provided  by operating
    activities as  a measure  of liquidity.  The Company  believes EBITDA  is  a
    measure  commonly reported and widely used  by analysts, investors and other
    interested parties in the media industry. Accordingly, this information  has
    been  disclosed herein to permit a more complete comparative analysis of the
    Company's operating performance  relative to  other companies  in the  media
    industry.
    
 
   
(2) EBITDA Margin is EBITDA stated as a percentage of net revenues.
    
 
                                       31
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have been
financed primarily with borrowed funds and, to a lesser extent, with stock.
 
   
    In  April 1996, UOI, its current  lender, LaSalle National Bank ("LaSalle"),
and an additional bank,  Bankers Trust Company  ("Bankers Trust"; together  with
LaSalle,  the "Lenders"), agreed to (i)  refinance the Company's existing credit
facility with  a  revolving  credit facility  (the  "Existing  Revolving  Credit
Facility")  and (ii) provide  an additional extension of  credit for purposes of
acquisition financing (the "Existing Acquisition Credit Facility," and  together
with  the Existing Revolving Credit  Facility, the "Existing Credit Facilities")
and, specifically,  the financing,  in  part, of  the Naegele  Acquisition.  The
Lenders  extended an acquisition term  loan in the amount  of $75 million and an
acquisition revolving credit  line in the  amount of $12.5  million for a  total
commitment  of $87.5 million, of which $84.5 million was drawn at the closing of
the Naegele Acquisition.  In addition,  the Lenders extended  a working  capital
revolving  credit line in  the amount of  $12.5 million, of  which no amount has
been drawn. In  addition to  the amounts  drawn under  the Existing  Acquisition
Credit  Facility, the Company sold  a minority portion of  its capital stock for
$30 million in cash proceeds which was  used to finance the remaining amount  of
the Naegele Acquisition and to refinance existing indebtedness. In October 1996,
UOI  and the Lenders  amended and restated the  Existing Credit Facilities which
became the "New Credit Facility". The  New Credit Facility provided for a  total
loan  commitment of $300 million, $75 million  of which consisted of a term loan
drawn by the Company to finance, in part, the Acquisitions. In October 1996, the
maximum commitment under the  New Credit Facility was  reduced to $225  million.
The  New Credit  Facility has  been drawn  upon from  time to  time in  order to
finance acquisitions and as  of April 1997, $123  was outstanding. In May  1997,
under  the Amended  Credit Facility the  Company increased  the total commitment
back to $300 million by  adding a $75 million term  loan which was drawn by  the
Company  in order to pay down outstanding  amounts owed by the Company under the
New Credit Facility. See "Description of Indebtedness and Other Commitments".
    
 
    The Company completed its initial public offering of 4,630,000 shares of its
Common  Stock  (including   930,000  shares   sold  pursuant   to  exercise   of
underwriters'  over-allotment  options)  on  July  26,  1996,  resulting  in net
proceeds to the Company of $60.4 million. The Company used a portion of the  net
proceeds  to redeem  $9.5 million  of the  Existing Company  Notes and  repaid a
portion of  the  amounts  outstanding  under  the  Existing  Acquisition  Credit
Facility.
 
    In  October  1996,  the Company  completed  the October  Offerings  with net
proceeds of $425.7 million. The net proceeds of the October Offerings were  used
to  complete  the Transactions  including, but  not limited  to the  Debt Tender
Offers. In December 1996, UOI completed the December Offering with net  proceeds
of  $98.0 million. The  net proceeds of  the December Offering  were used to pay
outstanding amounts under the New Credit Facility.
 
    Net cash provided by operating activities increased to $14.0 million in 1996
from $7.0 million in the 1995 period. Net cash provided by operating  activities
increased  to $7.0 million in 1995 from  $4.9 million in 1994. Net cash provided
by operating activities reflects  the Company's net  loss adjusted for  non-cash
items and the use or source of cash for the net change in working capital.
 
   
    The  Company's net  cash used in  investing activities of  $498.0 million in
1996 includes cash  used for acquisitions  of $490.8 million  and other  capital
expenditures  of  $7.2  million.  The  Company's  net  cash  used  in  investing
activities of $9.1 million  for the year ended  December 31, 1995 includes  cash
used  for acquisitions  of $1.9 million  and other capital  expenditures of $5.6
million. Capital expenditures have been made primarily to develop new structures
in each  of  its  markets.  The  Company intends  to  continue  to  develop  new
structures  in  its  markets  and  to  consider  other  potential  acquisitions.
Management established the Existing Credit  Facilities, the New Credit  Facility
and  the Amended Credit  Facility for the purpose  of financing acquisitions and
capital expenditures relating to the development and improvement of  advertising
structures  and for working capital purposes. The Company believes that its cash
from operations,  together  with  available  borrowings  under  the  New  Credit
Facility,  will  be  sufficient  to  satisfy  its  cash  requirements, including
anticipated capital  expenditures,  for  the  foreseeable  future.  However,  in
    
 
                                       32
<PAGE>
   
the  event cash from operations, together with available funds under the Amended
Credit Facility are insufficient to  satisfy its cash requirements, the  Company
may  incur additional indebtedness to  finance its operations including, without
limitation, additional acquisitions.
    
 
    For the  year  ended December  31,  1996,  $495.6 million  was  provided  by
financing  activities primarily due to the issuance of senior subordinated debt,
increased borrowings  under  the  Existing  Credit  Facilities  and  New  Credit
Facility  and the sale of  capital stock. In 1995, net  cash of $2.0 million was
provided by financing activities,  primarily due to  borrowings under the  prior
credit  facility. For the years  ended December 31, 1995  and 1994, $2.0 million
and $3.3 million, respectively, was provided by financing activities,  primarily
as a result of additional borrowings under the prior credit facility.
 
   
    Net cash provided by operating activities increased to $11.8 million for the
three  months ended March 31, 1997 from  $2.9 million for the corresponding 1996
period. Net cash  provided by  operating activities reflects  the Company's  net
loss  adjusted for  non-cash items  and the use  or source  of cash  for the net
change in working capital.
    
 
   
    The Company's net cash  used in investing activities  of $131.7 million  for
the  three months ended  March 31, 1997  includes cash used  for acquisitions of
$128.1  million  and  other  capital  expenditures  of  $3.6  million.   Capital
expenditures  have been made primarily to develop  new structures in each of its
markets. The  Company intends  to  continue to  develop  new structures  in  its
markets  and to consider potential  acquisitions in the Midwestern, Southeastern
and Eastern  regions  and  contiguous  markets.  Management  believes  that  its
internally  generated funds, together with available borrowings under its credit
facility, will  be  sufficient  to  satisfy  its  cash  requirements,  including
anticipated  capital expenditures, for  the foreseeable future.  However, in the
event cash from operations,  together with available  funds under the  Company's
credit  facility are insufficient to satisfy  its cash requirements, the Company
may obtain funds from additional sources of indebtedness and/or equity offerings
to  finance   its   operations,   including   without   limitation,   additional
acquisitions.
    
 
   
    For  the three months ended  March 31, 1997, $100.9  million was provided by
financing activities  due to  increased borrowings  under the  Company's  credit
facility.  For the three months ended March  31, 1996, $12.8 million was used in
financing activities primarily due to acquisitions.
    
 
   
    The Company expects  to fund  its capital expenditures  primarily with  cash
from  operations  and  expects  its capital  expenditures  to  be  primarily for
development of additional structures.  The Company intends  to utilize its  cash
from operations to continue to develop new advertising structures in each of its
markets,  and, as appropriate opportunities arise, to acquire additional outdoor
advertising operations  in its  existing  markets, in  geographically  proximate
markets and in contiguous markets. The Company is also exploring the development
of other forms of out-of-home media, such as bus shelter advertising and transit
advertising  that management  believes would  complement the  Company's existing
outdoor operations. The restrictions imposed by the Amended Credit Facility, and
the indentures governing  the Notes  may limit the  Company's use  of cash  from
operations for these purposes.
    
 
   
    The  Company's ability to make scheduled payments of principal of, or to pay
interest on, or to refinance its  indebtedness (including the Notes) depends  on
its  future performance  and financial  results, which  to a  certain extent, is
subject to general economic, financial, competitive, legislative, regulatory and
other factors beyond its control. Based upon the current level of operations and
anticipated growth, management of the Company believes that available cash flow,
together with available borrowings under  the Amended Credit Facility and  other
sources  of liquidity, will be adequate to meet the Company's anticipated future
requirements for working capital, capital expenditures and scheduled payments of
principal of, and interest on the Notes. However, there can be no assurance that
the Company's business  will generate  sufficient cash flow  from operations  or
that  future borrowings will be available in  an amount sufficient to enable the
Company to service its indebtedness, including  the Notes, or to make  necessary
capital expenditures, or that any refinancing would be available on commercially
reasonable terms or at all.
    
 
                                       33
<PAGE>
IMPACT OF RETIREMENT OF DEBT ON NET INCOME
 
    The Company used a portion of the proceeds from the Offering and the October
Offerings  to  complete the  Debt Tender  Offers. In  connection with  the early
retirement of the  Existing Notes,  the Company incurred  an extraordinary  loss
approximating  $26.6 million representing the  difference between the redemption
amount and the accreted value of the Existing Notes.
 
INFLATION
 
   
    Inflation has not  had a  significant impact on  the Company  over the  past
three  years. The floating rate on the Amended Credit Facility could increase in
an inflationary environment, but management believes that because a  significant
portion  of the Company's  costs are fixed,  inflation will not  have a material
adverse effect on its operations. However, there can be no assurance that a high
rate of inflation in the future will not have an adverse effect on the Company's
operations.
    
 
NEW ACCOUNTING PRONOUNCEMENTS
 
    The Financial Accounting Standards Board  has issued Statement of  Financial
Accounting  Standards (SFAS)  No. 123, ACCOUNTING  FOR STOCK-BASED COMPENSATION,
which established a  new accounting principle  for stock-based compensation.  In
accordance  with the provisions of SFAS No.  123, the Company applies fair value
accounting for its stock-based compensation.
 
   
    The Financial Accounting Standards Board  has issued Statement of  Financial
Accounting Standards (SFAS) No. 128, EARNINGS PER SHARE, which established a new
accounting  principle for  the calculation of  earnings per share.  This SFAS is
effective for accounting periods ending after December 15, 1997. The Company has
reviewed the effects  of the  provision and  additional shares  of Common  Stock
would be considered antidilutive under the provision.
    
 
                                       34
<PAGE>
                                    BUSINESS
 
GENERAL
 
    The Company is a leading outdoor advertising company operating approximately
31,049  advertising display faces  in three large  regional operating areas: the
Midwest (Chicago (IL), Minneapolis/St.  Paul (MN), Indianapolis (IN),  Milwaukee
(WI),  Des Moines (IA), Evansville (IN) and Dallas (TX)), the Southeast (Orlando
(FL), Jacksonville (FL), Palm Beach (FL), Ocala and the Atlantic Coast and  Gulf
Coast  areas of Florida, Memphis (TN),  Tunica (MS), Chattanooga (TN) and Myrtle
Beach (SC)) and  the East Coast  (New York (NY),  Washington D.C.,  Philadelphia
(PA),  Northern New  Jersey, Wilmington (DE),  Salisbury (MD)  and Hudson Valley
(NY)).
 
    Since beginning operations  with a single  outdoor advertising structure  in
Chicago  in 1973, the Company  has achieved its leading  position in the outdoor
advertising industry through its aggressive acquisition and development efforts.
 
INDUSTRY OVERVIEW
 
    The  outdoor  advertising  industry  has  experienced  increased  advertiser
interest and revenue growth in recent years. Outdoor advertising generated total
revenues  of approximately  $2.0 billion in  1996, or approximately  1.5% of the
total advertising  expenditures  in  the  United  States,  and  the  out-of-home
advertising  industry  generated revenues  in excess  of  $3.8 billion  in 1996,
according to estimates by  the Outdoor Advertising  Association of America  (the
"OAAA"),  the trade  association for  the outdoor  advertising industry. Outdoor
advertising's  1996  revenue  represents  growth  of  approximately  7.3%   over
estimated  total revenues for 1995,  which is slightly lower  than the growth of
total U.S.  advertising expenditures  during the  same period  of  approximately
8.2%,  which  takes into  account an  11.8%  increase in  television advertising
expenditures attributable in part to the 1996 Olympic games.
 
    Advertisers purchase outdoor  advertising for a  number of reasons.  Outdoor
advertising    offers   repetitive   impact   and    a   relatively   low   cost
per-thousand-impressions, a  commonly used  media  measurement, as  compared  to
television, radio, newspapers, magazines and direct mail marketing. Accordingly,
because  of its cost-effective nature, outdoor  advertising is a good vehicle to
build mass  market support.  In addition,  outdoor advertising  can be  used  to
target  a defined audience in a specific  location and, therefore, can be relied
upon by local  businesses concentrating  on a particular  geographic area  where
customers  have specific demographic characteristics. For instance, restaurants,
motels, service  stations  and  similar  roadside  businesses  may  use  outdoor
advertising  to reach potential customers close to the point of sale and provide
directional information. Other  local businesses  such as  television and  radio
stations  and consumer  products companies  may wish  to appeal  more broadly to
customers and consumers in the local market. National brand name advertisers may
use the medium to attract customers generally and build brand awareness. In  all
cases,  outdoor advertising can be  combined with other media  such as radio and
television to reinforce messages being provided to consumers.
 
    The outdoor  advertising  industry  has experienced  significant  change  in
recent  periods  due to  a number  of factors.  First, the  entire "out-of-home"
advertising category  has  expanded  to  include,  in  addition  to  traditional
billboards  and  roadside  displays,  displays in  shopping  centers  and malls,
airports, stadiums,  movie  theaters and  supermarkets,  as well  as  on  taxis,
trains,  buses,  blimps  and  subways.  Second,  while  the  outdoor advertising
industry has experienced a decline in the use of outdoor advertising by  tobacco
companies,  it has  increased its  visibility with  and attractiveness  to local
advertisers as well as national retail and consumer product-oriented  companies.
Third, the industry has benefitted significantly from improvements in production
technology,  including the use of computer  printing, vinyl advertising copy and
improved lighting techniques,  which have facilitated  a more dynamic,  colorful
and  creative use of the medium. These technological advances have permitted the
outdoor advertising industry to  respond more promptly  and cost effectively  to
the  changing  needs  of  its  advertising customers  and  make  greater  use of
advertising copy used in other  media. Lastly, the outdoor advertising  industry
has  benefitted  from the  growth  in automobile  travel  time for  business and
leisure due to increased highway congestion and continued demographic shifts  of
residences and businesses from the cities to outlying suburbs.
 
                                       35
<PAGE>
    The  outdoor  advertising industry  is  comprised of  several  large outdoor
advertising and media companies with operations in multiple markets, as well  as
many  smaller and local companies operating a  limited number of structures in a
single  or  few  local  markets.   While  the  industry  has  experienced   some
consolidation within the past few years, the OAAA estimates that there are still
approximately  600  companies  in  the  outdoor  advertising  industry operating
approximately 396,000  billboard  displays. The  Company  expects the  trend  of
consolidation in the outdoor advertising industry to continue.
 
OPERATING STRATEGY
 
    The  Company's strategy is to be the leading provider of outdoor advertising
services in  each  of its  three  regional operating  areas  and to  expand  its
presence  in attractive new markets. The Company believes that regional clusters
provide it with significant opportunities  to increase revenue and achieve  cost
savings  by delivering  to local  and national  advertisers efficient  access to
multiple markets or highly targeted areas.
 
    The following are the primary components of the Company's strategy:
 
    -MAXIMIZE RATES AND OCCUPANCY.  Through continued emphasis on customer sales
     and service, quality displays and  inventory management, the Company  seeks
     to  maximize advertising rates and occupancy levels in each of its markets.
     The Company has recruited and trained a strong local sales staff  supported
     by  local  managers  operating  under  specific,  sales-based  compensation
     targets  designed  to  obtain  the  maximum  potential  from  its   display
     inventory.
 
    -INCREASE MARKET PENETRATION.  The Company seeks to expand operations within
     its  existing markets through new construction, with an emphasis on painted
     bulletins, which generally command higher  rates and longer term  contracts
     from  advertisers. In addition, the  Company historically has acquired, and
     intends to continue to acquire, additional advertising display faces in its
     existing markets as opportunities become available.
 
    -PURSUE STRATEGIC ACQUISITIONS.  In addition to improved penetration of  its
     existing  markets, the Company  also seeks to  grow by acquiring additional
     display faces in closely proximate new markets. Such new markets allow  the
     Company  to capitalize on the operating efficiencies and cross-market sales
     opportunities associated with operating in multiple markets within distinct
     regions. The Company  intends to  develop new regional  operating areas  in
     regions where attractive growth and consolidation opportunities exist.
 
    -CAPITALIZE  ON TECHNOLOGICAL ADVANCES.  The  Company seeks to capitalize on
     technological advances  that  enhance  its productivity  and  increase  its
     ability  to  effectively respond  to  its customer's  needs.  The Company's
     continued investment  in  equipment  and  technology  provide  for  greater
     ongoing benefits in the areas of sales, production and operation.
 
   
    -MAINTAIN  LOW COST STRUCTURE.   Through continued  adherence to strict cost
     controls, centralization of administrative functions and maintenance of low
     corporate overhead, the Company seeks to maximize its EBITDA Margin,  which
     it  believes to be among the highest  in the industry. The Company believes
     its  centralized  administration  provides  opportunities  for  significant
     operating  leverage  from further  expansion in  existing markets  and from
     future acquisitions.
    
 
    -DEVELOP OTHER OUT-OF-HOME MEDIA.  The Company seeks to develop other  forms
     of out-of-home media such as bus shelter or transit advertising in order to
     enhance revenues in existing markets or provide access to new markets.
 
   
    Through  implementation of this business strategy, the Company has increased
its outdoor advertising presence  from 500 display faces  in a single market  in
1988 to approximately 32,929 in its markets at April 30, 1997.
    
 
ACQUISITIONS
 
    As  of December 31, 1996 consistent with its operating strategy, the Company
has recently acquired the  assets or capital stock  of five outdoor  advertising
companies and entered into agreements to
 
                                       36
<PAGE>
purchase  the  assets or  capital stock  of  two additional  outdoor advertising
companies. The  Company  believes  that these  acquisitions  will  significantly
strengthen  its  market presence  in the  midwest and  southeast regions  of the
United States, give the Company a substantial presence in the east coast  region
and   allow  the  Company  to  capitalize  on  the  operating  efficiencies  and
cross-market sales opportunities associated with operating in closely  proximate
markets.
 
    THE  POA ACQUISITION.   In August 1996,  the Company agreed  to purchase OAH
pursuant to a  merger of a  subsidiary of the  Company with and  into OAH. As  a
result  of the  POA Acquisition, the  Company acquired a  total of approximately
6,337 advertising  display faces  consisting of  bulletins and  posters in  five
markets  located in  the southeast United  States, including  Orlando, Ocala and
Palm Beach, as  well as  the East  Coast and Gulf  Coast areas  of Florida,  and
Myrtle Beach and Chattanooga.
 
    THE   REVERE  ACQUISITION.    The  Company  recently  acquired  a  total  of
approximately 8,853 advertising display faces located  in the east coast of  the
United   States,  including   Philadelphia,  Washington,   D.C.,  Salisbury  and
Wilmington, as well  as 1,917  transit display  faces located  in Baltimore  and
1,582 kiosk displays located in malls throughout the United States.
 
    THE MEMPHIS/TUNICA ACQUISITION.  In early January 1997, the Company acquired
a total of approximately 2,018 advertising display faces consisting of bulletins
and posters in and around Memphis, Tennessee and Tunica County, Mississippi.
 
    THE MATTHEW ACQUISITION.  In mid-January 1997, the Company purchased certain
of  the assets of Matthew Outdoor Advertising  Acquisition Co., L.P. As a result
of the Matthew Acquisition, the Company acquired 1,035 advertising display faces
consisting of posters and bulletins in three east coast markets.
 
    THE ADDITIONAL  ACQUISITIONS.   In  September  1996, the  Company  purchased
certain  assets of Iowa Outdoor  Displays and The Chase  Company. As a result of
the Additional Acquisitions, the Company acquired approximately 160  advertising
display  faces  consisting primarily  of posters  in and  around Des  Moines and
approximately 245 advertising display faces consisting primarily of bulletins in
and around Dallas.
 
    THE NAEGELE ACQUISITION.  In April 1996, the Company acquired operations  in
the  Minneapolis/  St.  Paul  and  Jacksonville  markets.  In  a  stock purchase
transaction with NOA  Holding Company (the  "Naegele Acquisition"), the  Company
acquired  approximately  2,550 poster  faces (of  which approximately  1,455 are
located in the Minneapolis/St. Paul  market and approximately 1,095 are  located
in  the Jacksonville  market) and approximately  840 painted  bulletin faces (of
which approximately  440 are  located  in the  Minneapolis/St. Paul  market  and
approximately 400 are located in the Jacksonville market).
 
    THE  OTHER  ACQUISITIONS.   In April  1996, the  Company acquired  4 painted
bulletin faces in the  Chicago market from Paramount  Outdoor, Inc. in an  asset
purchase  transaction. In March 1996, through an asset purchase transaction with
Image Media, Inc.,  the Company acquired  18 painted bulletin  and painted  wall
faces  in the  Chicago market.  In a transaction  with Ad-Sign,  Inc. in January
1996, the  Company acquired  approximately  160 painted  bulletin faces  in  the
Chicago  market. In  April 1995,  the Company  acquired approximately  6 painted
bulletin faces in the  Chicago market pursuant to  a stock purchase  transaction
with  O&B Outdoor, Inc. The Company has integrated the newly acquired faces from
these acquisitions into its existing Chicago operations.
 
    In March 1995, the Company completed two acquisitions in the Dallas  market.
In  a stock purchase  transaction with Harrington  Associates, Inc., the Company
acquired approximately 740 junior (8-sheet)  poster faces located in the  Dallas
market.  In a stock purchase transaction with Best Outdoor, the Company acquired
approximately 387 junior (8-sheet) poster faces in the Dallas market.
 
MARKETS
 
    Each of the Company's markets generally possess demographic  characteristics
that are attractive to national advertisers, allowing the Company to package its
displays  in several  of its  markets in  a single  contract for  advertisers in
national and regional campaigns. Each  market also has unique local  industries,
 
                                       37
<PAGE>
   
businesses,  sports franchises  and special  events that  are frequent  users of
outdoor advertising. The following  sets forth certain  information for each  of
the  Company's  markets  as  of  April  30,  1997  after  giving  effect  to the
Acquisitions:
    
 
   
<TABLE>
<CAPTION>
                                    1996             % OF 1996                                       TOTAL
                                 PRO FORMA           PRO FORMA                 30-SHEET   8-SHEET   DISPLAY
MARKET                          NET REVENUES        NET REVENUES   BULLETINS   POSTERS    POSTERS    FACES
- -------------------------  ----------------------   ------------   ---------   --------   -------   -------
                           (DOLLARS IN THOUSANDS)
<S>                        <C>                      <C>            <C>         <C>        <C>       <C>
MIDWEST:
  Chicago................         $ 17,990              10.2%          655       --        3,609      4,264
  Minneapolis/St. Paul...           17,320               9.8           455       1,339      --        1,794
  Indianapolis...........           10,533               6.0           257       1,106       101      1,994
  Milwaukee..............            4,818               2.7           261       --          338        599
  Des Moines.............            3,539               2.0            86         578         9        673
  Evansville.............            3,435               1.9           278         699      --          977
  Dallas.................            1,261               0.8           254       --        1,210      1,464
SOUTHEAST:
  Orlando................           25,145              14.2           808       1,082      --        1,890
  Jacksonville...........            8,528               4.9           448         788      --        1,236
  Ocala..................            5,240               3.0           859         204      --        1,063
  Memphis/Tunica.........           14,705               8.3           653       1,185        99      2,457
  Chattanooga............            5,470               3.1           333         648      --          981
  Myrtle Beach...........            9,495               5.4           711         472      --        1,183
  Atlantic Coast area
   (FL)..................            5,132               2.9           664                  --          664
  Gulf Coast area (FL)...            1,712               1.0           457       --         --          457
EAST COAST:
  Philadelphia...........           13,939               7.9           357       2,085      --        2,634
  Washington, D.C........            6,289               3.6            86         586      --          672
  Salisbury..............            3,435               1.9           394         479      --          873
  Wilmington.............            4,576               2.6           159         917        45      1,121
  Baltimore..............            2,295               1.3           209       1,234      --        3,360
  Mall Media.............            2,636               1.5         --          --         --        1,582
  Northern NJ............            4,256               2.4           162           5         6        173
  Metro New York.........            3,375               1.9            42         364      --          406
  Hudson Valley..........            1,312               0.7           125         260        27        412
                                ----------             -----       ---------   --------   -------   -------
    Total................         $176,611             100.0%        8,713      14,031     5,444     32,929(1)
                                ----------             -----       ---------   --------   -------   -------
                                ----------             -----       ---------   --------   -------   -------
</TABLE>
    
 
- ------------------------
   
(1) Includes 530 transit display faces located in Indianapolis, 192 bus shelters
    in Philadelphia,  1,917  transit display  faces  in Baltimore,  520  transit
    display  faces in Memphis  and 1,539 kiosk displays  in malls throughout the
    United States.
    
 
                                       38
<PAGE>
INVENTORY
 
    The Company operates  three standard  types of  outdoor advertising  display
faces and also has transit advertising as follows:
 
    -BULLETINS generally are 14 feet high and 48 feet wide (672 square feet) and
     consist  of panels on which advertising  copy is displayed. The advertising
     copy is  either hand  painted onto  the  panels at  the facilities  of  the
     outdoor  advertising  company  in  accordance  with  design  specifications
     supplied  by  the  advertiser  and  attached  to  the  outdoor  advertising
     structure,  or is printed with the  computer-generated graphics on a single
     sheet of  vinyl that  is  wrapped around  the  structure. On  occasion,  to
     attract  more attention,  some of the  panels may extend  beyond the linear
     edges of the display face and may include three-dimensional embellishments.
     Because of  their greater  impact and  higher cost,  bulletins are  usually
     located on major highways.
 
    -30-SHEET  POSTERS generally are  12 feet high  by 25 feet  wide (300 square
     feet) and  are the  most common  type of  billboard. Advertising  copy  for
     30-sheet  posters consists  of lithographed  or silk-screened  paper sheets
     supplied by the advertiser  that are pasted and  applied like wallpaper  to
     the  face of the display, or single sheets of vinyl with computer-generated
     advertising copy  that  are  wrapped  around  the  structure.  Thirty-sheet
     posters are concentrated on major traffic arteries.
 
    -JUNIOR (8-SHEET) POSTERS usually are 6 feet high by 12 feet wide (72 square
     feet).  Displays are  prepared and mounted  in the same  manner as 30-sheet
     posters, except that vinyl sheets are not typically used on junior posters.
     Most junior posters,  because of  their smaller size,  are concentrated  on
     city streets and target pedestrian traffic.
 
    -TRANSIT  ADVERTISING consists generally of  posters and frames displayed on
     the sides of public buses operating on city streets.
 
    -MALL ADVERTISING consists generally of kiosks located in shopping malls.
 
    Billboards  generally  are  mounted  on  structures  owned  by  the  outdoor
advertising  company and located on sites that  are either owned or leased by it
or on  which it  has acquired  a permanent  easement. Billboard  structures  are
durable, have long useful lives and do not require substantial maintenance. When
disassembled,  they  typically can  be  moved and  relocated  at new  sites. The
Company's outdoor advertising  structures are  made of steel  and other  durable
materials  built to  withstand variable  climates, including  the rigors  of the
midwestern climate. The Company expects its structures to last 15 years or  more
without significant refurbishment.
 
LOCAL MARKET OPERATIONS
 
    In  each of its principal markets,  the Company maintains a complete outdoor
advertising operation including a sales  office, a production, construction  and
maintenance facility, a creative department equipped with advanced technology, a
real estate unit and support staff. The Company conducts its outdoor advertising
operations  through  these local  offices,  consistent with  senior management's
belief that  an organization  with decentralized  sales and  operations is  more
responsive  to local market demand and provides greater incentives to employees.
At the same  time, the  Company maintains centralized  accounting and  financial
controls  to allow it to closely monitor the operating and financial performance
of each market.  Local general managers,  who report directly  to the  Company's
President  or a regional manager, are  responsible for the day-to-day operations
of their  respective markets  and  are compensated  according to  the  financial
performance  of such  markets. In general,  these local  managers oversee market
development, production and local sales. The Company intends to incorporate  the
operations  acquired in  the Acquisitions  into this  operational structure with
local offices handling the day-to-day operations and centralized accounting  and
financial controls.
 
    Although  site  leases (for  land underlying  an advertising  structure) are
administered from the Company's  headquarters in Chicago,  each local office  is
responsible  for locating and ultimately  procuring leases for appropriate sites
in its market. Site lease contracts vary in term but typically run from 10 to 20
years with various termination and  renewal provisions. Each office maintains  a
leasing  department, with an extensive  database containing information on local
property  ownership,  lease  contract   terms,  zoning  ordinances  and   permit
requirements.   The  Company  has   been  very  successful   in  developing  new
 
                                       39
<PAGE>
advertising  display face  inventory in each  of its markets  based on utilizing
these databases and developing  an experienced staff of  lease teams. Each  such
team's sole responsibility is the procurement of sites for new locations in each
of the Company's markets.
 
SALES AND SERVICE
 
    The Company's sales strategy is to maximize revenues from local advertisers.
Accordingly,  it maintains  a team  of sales  representatives headed  by a sales
manager in  each of  its  markets. The  Company  devotes considerable  time  and
resources  to recruiting, training and coordinating  the activities of its sales
force. A sales representative's compensation  is heavily weighted to  individual
performance,  and  the  local  sales  manager's  compensation  is  tied  to  the
performance of  his  or her  sales  team.  One sales  representative,  based  in
Chicago,  manages sales  to national advertisers.  In total, as  of December 31,
1996, 192 of  the Company's employees  are significantly involved  in sales  and
marketing activities.
 
    In  addition to the  sales staff, the Company  has established fully staffed
and  equipped  creative   departments  in   each  of   its  markets.   Utilizing
technologically  advanced computer hardware  and software, the  staff is able to
create original  design copy  for both  local and  national accounts  which  has
allowed  the various creative departments to exchange work via modem or over the
Internet with  each other  or  directly with  clients  or their  agencies.  This
ability  has resulted in many fully  staffed advertising agencies turning to the
Company for the creation of their  outdoor campaigns. The Company believes  that
its  creative department's  implementation of  continuing technological advances
provides a significant competitive advantage in its sales and service area.
 
CUSTOMERS
 
    Advertisers  usually  contract  for  outdoor  displays  through  advertising
agencies,  which are responsible for the  artistic design and written content of
the  advertising  as  well  as  the  choice  of  media  and  the  planning   and
implementation  of the  overall campaign.  The Company  pays commissions  to the
agencies for  advertising  contracts  that  are procured  by  or  through  those
agencies.  Advertising rates  are based on  a particular  display's exposure (or
number of  "impressions"  delivered) in  relation  to the  demographics  of  the
particular   market  and  its  location  within   that  market.  The  number  of
"impressions" delivered  by a  display is  measured by  the number  of  vehicles
passing  the site during a defined period and is weighted to give effect to such
factors as  its proximity  to other  displays, the  speed and  viewing angle  of
approaching  traffic,  the national  average of  adults  riding in  vehicles and
whether the display  is illuminated. The  number of impressions  delivered by  a
display is verified by independent auditing companies.
 
    The  size  and geographic  diversity of  the Company's  markets allow  it to
attract national  advertisers, often  by packaging  displays in  several of  its
markets  in a  single contract  to allow a  national advertiser  to simplify its
purchasing  process  and  present  its  message  in  several  markets.  National
advertisers  generally seek wide exposure in major markets and therefore tend to
make larger purchases. The Company  competes for national advertisers  primarily
on the basis of price, location of displays, availability and service.
 
    The  Company also focuses  efforts on local sales,  and approximately 76% of
the Company's gross revenues in 1996,  after giving effect to the  Acquisitions,
were  generated from local  advertisers. Local advertisers  tend to have smaller
advertising budgets and require greater assistance from the Company's production
and creative personnel to design and  produce advertising copy. In local  sales,
the  Company often expends  more sales efforts  on educating customers regarding
the benefits  of  outdoor  media  and helping  potential  customers  develop  an
advertising strategy using outdoor advertising. While price and availability are
important  competitive  factors,  service and  customer  relationships  are also
critical components of local sales.
 
    Tobacco revenues have  historically accounted for  a significant portion  of
outdoor  advertising revenues. Beginning in  1993, the leading tobacco companies
substantially reduced  their  expenditures  for outdoor  advertising  due  to  a
declining  population  of  smokers,  societal  pressures,  consolidation  in the
tobacco industry  and  price  competition from  generic  brands.  Since  tobacco
advertisers  often utilized some of the  industry's prime inventory, the decline
in tobacco-related advertising expenditures made this space available for  other
advertisers,  including  those  that  had  not  traditionally  utilized  outdoor
advertising. As a result of this decline in tobacco-related advertising revenues
and the increased use of outdoor
 
                                       40
<PAGE>
advertising by other  advertisers, the  range of the  Company's advertisers  has
become  quite  diverse. The  following table  illustrates  the diversity  of the
Company's advertising base, after giving effect to the Acquisitions:
 
                    1996 PRO FORMA NET REVENUES BY CATEGORY
 
<TABLE>
<CAPTION>
                                                                                 PERCENTAGE OF
                                                                                 NET REVENUES
                                                                                ---------------
<S>                                                                             <C>
Retail/Consumer Products......................................................         15.4%
Travel/Entertainment..........................................................         15.3
Automotive & Related..........................................................         11.0
Tobacco.......................................................................         10.8
Restaurant....................................................................          8.6
Professional Services.........................................................          5.8
Home Developer/Real Estate....................................................          5.6
Alcohol.......................................................................          4.4
Hotels/Motels.................................................................          3.5
Other.........................................................................         19.6
                                                                                      -----
    Total.....................................................................         100.0%
                                                                                       -----
                                                                                       -----
</TABLE>
 
   
    The  tobacco  industry  has  recently  engaged  in  negotiations  to  settle
litigation  against such industry. The tobacco companies have reached a proposed
settlement that, upon the approval of  Congress, will become final and  binding.
Such  proposed settlement  would require a  total ban of  advertising on outdoor
billboards and signs. Any  such ban may  have a material  adverse effect on  the
Company's  revenues at least in the immediate period following the imposition of
such ban while alternate sources of advertising are secured. The competition  in
the  outdoor advertising business for any  such alternate sources of advertising
following the  imposition of  a  total ban  on  tobacco advertising  on  outdoor
billboards  and signs is expected to be  intense. There can be no assurance that
the  Company  will  immediately  replace  such  advertising  revenue   currently
attributed  to  the tobacco  industry in  the event  of a  total ban  of tobacco
advertising on  outdoor  billboards  and signs.  Furthermore,  state  and  local
governments have recently proposed and some have enacted regulations restricting
or  banning outdoor advertising  of tobacco in  certain jurisdictions. Continued
passage of restrictions or bans on outdoor advertising in the Company's  markets
may  adversely affect  the Company's revenues  at least in  the immediate period
following such regulations.
    
 
PRODUCTION
 
    The Company has internal production facilities and staff to perform the full
range of activities required to develop, create and install outdoor  advertising
in  all of its  markets. Production work includes  creating the advertising copy
design and  layout,  painting  the  design  or  coordinating  its  printing  and
installing  the designs on its displays.  In addition, the Company's substantial
new development activity  has allowed it  to vertically integrate  its own  sign
fabrication  ability so that new signs  are fabricated and erected in-house. The
Company usually  provides  its  full  range  of  production  services  to  local
advertisers and to advertisers that are not represented by advertising agencies,
since  national advertisers and advertisers  represented by advertising agencies
often use  preprinted  designs  that require  only  installation.  However,  the
Company's   creative  and  production  personnel   frequently  are  involved  in
production activities even when advertisers  are represented by agencies due  to
the development of new designs or adaptation of copy from other media for use on
billboards.  The Company's artists  also assist in  the development of marketing
presentations, demonstrations and strategies to attract new advertisers.
 
    With the increased use of  vinyl and pre-printed advertising copy  furnished
to  the outdoor  advertising company  by the  advertiser or  its agency, outdoor
advertising  companies  are  becoming   less  responsible  for   labor-intensive
production  work since vinyl and pre-printed  copy can be installed quickly. The
vinyl sheets are reusable, thereby reducing the Company's production costs,  and
are easily transportable. Due
 
                                       41
<PAGE>
to  the  geographic  proximity  of  the  Company's  principal  markets  and  the
transportability of vinyl sheets, the Company can shift materials among  markets
to  promote  efficiency. The  Company believes  that this  trend over  time will
reduce operating expenses associated with production activities.
 
COMPETITION
 
    The Company competes in each of  its markets with other outdoor  advertisers
as  well as other media, including  broadcast and cable television, radio, print
media and direct mail marketers. In  addition, the Company also competes with  a
wide  variety of "out-of-home" media,  including advertising in shopping centers
and malls, airports, stadiums,  movie theaters and supermarkets,  as well as  on
taxis,  trains,  buses  and  subways.  Advertisers  compare  relative  costs  of
available media and cost-per-thousand impressions, particularly when  delivering
a  message to customers with  distinct demographic characteristics. In competing
with other media, outdoor advertising relies on its low
cost-per-thousand-impressions and  its ability  to  repetitively reach  a  broad
segment  of  the population  in  a specific  market  or to  target  a particular
geographic  area   or  population   with  a   particular  set   of   demographic
characteristics within that market.
 
    The outdoor advertising industry is highly fragmented, consisting of several
large  outdoor  advertising  and  media companies  with  operations  in multiple
markets as well  as smaller and  local companies operating  a limited number  of
structures  in single  or a few  local markets. Although  some consolidation has
occurred over the past few years, according to the OAAA there are  approximately
600  companies  in  the  outdoor  advertising  industry  operating approximately
396,000 billboard displays. In  several of its  markets, the Company  encounters
direct  competition from other major  outdoor media companies, including Outdoor
Systems, Inc. (formerly Gannett Co.  Inc.), Eller Media, Inc. (formerly  Patrick
Media Group) and 3M National Advertising Co. (a division of Minnesota Mining and
Manufacturing  Company), each of which has a larger national network and greater
total resources than  the Company.  The Company  believes that  its emphasis  on
local  advertisers and its position as  a major provider of advertising services
in each of its markets enable it  to compete effectively with the other  outdoor
media  operators, as well as  other media. The Company  also competes with other
outdoor advertising companies for  sites on which to  build new structures.  See
"Risk Factors -- Competition."
 
GOVERNMENT REGULATION
 
    The  outdoor advertising industry  is subject to  governmental regulation at
the federal,  state  and  local  level. Federal  law,  principally  the  Highway
Beautification  Act of  1965, encourages  states, by  the threat  of withholding
federal appropriations for the construction  and improvement of highways  within
such  states, to implement legislation to restrict billboards located within 660
feet of, or visible from, interstate  and primary highways except in  commercial
or  industrial areas. All of the states have implemented regulations at least as
restrictive as the Highway Beautification Act, including the prohibition on  the
construction  of  new billboards  adjacent to  federally-aided highways  and the
removal at the owner's expense and without any compensation of any illegal signs
on such highways. The Highway Beautification Act, and the various state statutes
implementing it, require the payment of just compensation whenever  governmental
authorities require legally erected and maintained billboards to be removed from
federally-aided highways.
 
    The  states and local  jurisdictions have, in  some cases, passed additional
and more restrictive regulations on the construction, repair, upgrading, height,
size and location of, and, in some instances, content of advertising copy  being
displayed on outdoor advertising structures adjacent to federally-aided highways
and  other  thoroughfares.  Such regulations,  often  in the  form  of municipal
building, sign or zoning ordinances,  specify minimum standards for the  height,
size  and  location  of  billboards.  In some  cases,  the  construction  of new
billboards  or   relocation  of   existing   billboards  is   prohibited.   Some
jurisdictions  also have restricted  the ability to  enlarge or upgrade existing
billboards, such as  converting from wood  to steel or  from non-illuminated  to
illuminated  structures. From  time to  time governmental  authorities order the
removal of billboards by the exercise  of eminent domain. Thus far, the  Company
has  been able  to obtain  satisfactory compensation  for any  of its structures
removed at  the direction  of  governmental authorities,  although there  is  no
assurance that it will be able to continue to do so in the future.
 
                                       42
<PAGE>
   
    In recent years, there have been movements to restrict billboard advertising
of  certain products, including tobacco and alcohol. No bills have become law at
the federal level except those requiring health hazard warnings similar to those
on cigarette  packages  and  print  advertisements.  Its  is  uncertain  whether
additional  legislation of this type will be enacted on the national level or in
any of the Company's markets. Certain state and local governments have  recently
proposed  and  some  have  enacted regulations  restricting  or  banning outdoor
advertising of tobacco and liquor in certain jurisdictions. Continued passage of
restrictions or  bans  on  outdoor  advertising in  the  Company's  markets  may
adversely  affect  the  Company's  revenues at  least  in  the  immediate period
following such regulations.
    
 
   
    In  August  1996,  the  U.S.  Food  and  Drug  Administration  issued  final
regulations governing certain marketing practices in the tobacco industry. Among
other  things, the regulations prohibit tobacco product billboard advertisements
within 1,000 feet of  schools and playgrounds and  require that tobacco  product
advertisements  on billboards be  in black and  white and contain  only text. In
addition, one major tobacco  manufacturer recently proposed federal  legislation
banning  8-sheet  billboard  advertising  and  transit  advertising  of  tobacco
products. A reduction  in billboard  advertising by the  tobacco industry  could
cause  an  immediate  reduction  in  the  Company's  direct  revenue  from  such
advertisers and  would  simultaneously  increase  the  available  space  on  the
existing  inventory  of  billboards  in the  outdoor  advertising  industry. See
"Business -- Customers" and  "Risk Factors --  Negative Implications of  Tobacco
Industry Regulation on Outdoor Advertising."
    
 
    Amortization of billboards has also been adopted in varying forms in certain
jurisdictions. Amortization permits the billboard owner to operate its billboard
as a non-conforming use for a specified period of time until it has recouped its
investment, after which it must remove or otherwise conform its billboard to the
applicable  regulations at its  own cost without  any compensation. Amortization
and other regulations requiring the  removal of billboards without  compensation
have  been subject to vigorous litigation in  state and federal courts and cases
have  reached  differing  conclusions  as  to  the  constitutionality  of  these
regulations.  To date, regulations in the  Company's markets have not materially
adversely affected its operations, except in the Jacksonville market, where  the
Company  has  been subject  to regulatory  efforts and  recently agreed  to city
ordinances to remove a number of faces. On March 22, 1995, following  litigation
over  an ordinance  and a municipal  charter amendment, Naegele  entered into an
agreement with the  City of Jacksonville  to remove 711  billboard faces over  a
twenty  year period starting January  1, 1995 and ending  December 31, 2014. The
resolution specifies the following removal schedule:
 
<TABLE>
<CAPTION>
                                                                                             30-SHEET       8-SHEET
CALENDAR YEARS                                                                BULLETINS       POSTERS       POSTERS       TOTAL
- --------------------------------------------------------------------------  -------------  -------------  -----------     -----
<S>                                                                         <C>            <C>            <C>          <C>
1995-1998.................................................................           73            242           167          482
1999-2004.................................................................           23             87        --              110
2005-2014.................................................................           23             96        --              119
                                                                                    ---            ---           ---          ---
                                                                                    119            425           167          711
                                                                                    ---            ---           ---          ---
                                                                                    ---            ---           ---          ---
</TABLE>
 
    Under the agreement, Naegele and the City of Jacksonville have agreed on the
removal of 445 pre-selected  faces, including 167 (100%)  of its 8-sheet  faces.
Management  of the  Company has  control over  the selection  and removal  of an
additional 155 faces. The remaining 111 faces to be removed will be selected  by
the  Company from a  pool of faces identified  by the City.  While the number of
signs being taken down represents a  large percentage of Naegele's plant in  the
Jacksonville  market, the Company believes  that Jacksonville has been overbuilt
for a  number of  years, leading  to low  occupancy levels  and low  advertising
rates.  The removal of a  number of marginally profitable  boards is expected to
put upward pressure on rates. Additionally,  the removals are staggered over  20
years,  with management having substantial input  on which signs are removed and
some rights of substitution and rebuilding of outdoor advertising structures  in
the Jacksonville market.
 
    On  February 1, 1991,  Naegele entered into  a consent judgment  to settle a
complaint brought by the Minnesota  Attorney General under Minnesota  anti-trust
laws pursuant to which Naegele and its successors are prohibited from purchasing
outdoor  advertising  displays in  the  Minneapolis/St. Paul  market  from other
operators of outdoor advertising  displays until February  1, 2001. The  consent
judgment also
 
                                       43
<PAGE>
prohibits  the Company from enforcing certain  covenants not to compete and from
entering into property leases in excess  of 15 years. The consent judgment  does
not  affect  the  Company's  ability  to  continue  to  develop  and  build  new
advertising displays  in  the  Minneapolis/St. Paul  market.  Additionally,  the
Company can purchase displays from brokers or other non-operators.
 
    The  outdoor advertising industry is heavily  regulated and at various times
and in various  markets can  be expected  to be  subject to  varying degrees  of
regulatory   pressure   affecting   the  operation   of   advertising  displays.
Accordingly, although the Company's  experience to date  is that the  regulatory
environment has not adversely impacted the Company's business, other than in the
newly  acquired Jacksonville market, no assurance  can be given that existing or
future laws or regulations will not  materially adversely affect the Company  at
some time in the future.
 
OUTDOOR ADVERTISING PROPERTIES; OFFICE AND PRODUCTION FACILITIES
 
    OUTDOOR  ADVERTISING SITES.   After giving  effect to  the Acquisitions, the
Company owns or  has permanent easements  on approximately 364  parcels of  real
property  that  serve  as the  sites  for  its outdoor  displays.  The Company's
remaining approximately 17,174 advertising display sites are leased or licensed.
 
    The Company's leases are  for varying terms  ranging from month-to-month  or
year-to-year  to terms  of ten  years or  longer, and  many provide  for renewal
options. There is no significant concentration  of displays under any one  lease
or  subject to negotiation with  any one landlord. The  Company believes that an
important part of its management activity  is to manage its lease portfolio  and
negotiate suitable lease renewals and extensions.
 
    OFFICE  AND PRODUCTION  FACILITIES.   The Company's  principal executive and
administration offices are located in  Chicago, Illinois in a 6,956-square  foot
space   leased  by  the  Company.  In  addition,  after  giving  effect  to  the
Acquisitions, the Company has an office and complete production and  maintenance
facility  in each  of Addison,  Illinois (40,000  square feet);  Orlando (20,500
square feet); Memphis  (24,844 square feet);  Chattanooga (14,580 square  feet);
Ocala (11,700 square feet); Myrtle Beach (14,792 square feet); Milwaukee (18,367
square  feet);  Indianapolis (23,648  square  feet); Des  Moines  (15,320 square
feet); Minneapolis/St. Paul  (82,547 square feet);  Jacksonville (16,000  square
feet);  Evansville  (16,000  square feet);  Philadelphia  (32,000  square feet);
Washington,  D.C.  (15,668  square   feet);  Salisbury  (12,000  square   feet);
Wilmington  (5,700  square feet);  Baltimore  (8,000 square  feet);  Yonkers, NY
(4,900 square feet);  and Kingston,  NY (3,000 square  feet) and  a sales,  real
estate and administration office in each of Dallas (2,000 square feet); New York
(6,000   square  feet);  and   Orange  County,  CA   (4,000  square  feet).  The
Indianapolis,  Addison,   Orlando,   Milwaukee,  Jacksonville,   Myrtle   Beach,
Chattanooga,  Ocala,  Evansville,  Philadelphia,  Washington,  D.C.,  Salisbury,
Wilmington, Yonkers and Kingston facilities  are owned and all other  facilities
are  leased.  The Company  considers its  facilities to  be well  maintained and
adequate for its current and reasonably anticipated future needs.
 
EMPLOYEES
 
    At December 31, 1996, the Company employed approximately 786 people, of whom
approximately 192  were  primarily engaged  in  sales and  marketing,  372  were
engaged  in painting, bill posting and  construction and maintenance of displays
and  the  balance  were  employed  in  financial,  administrative  and   similar
capacities.  Of those employees, the following number below to unions: Milwaukee
(16  employees),   Minneapolis/St.  Paul   (22  employees),   Philadelphia   (45
employees),  Washington D.C. (12  employees) and Wilmington  (14 employees). The
Company considers its  relations with the  unions and with  its employees to  be
good.
 
LITIGATION
 
   
    The  Company is involved  in litigation in the  ordinary course of business,
including disputes  involving  advertising contracts,  site  leases,  employment
claims  and  construction  matters.  The Company  is  also  involved  in routine
administrative and judicial proceedings regarding  permits and fees relating  to
outdoor advertising structures and compensation for condemnations. None of these
proceedings,  in the opinion of management, is likely to have a material adverse
effect on the Company.
    
 
                                       44
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The table below sets forth certain information with respect to the directors
and executive officers of the Company.
 
<TABLE>
<CAPTION>
                                                                                                       YEARS WITH
          NAME                 AGE                               POSITION                                COMPANY
- -------------------------      ---      -----------------------------------------------------------  ---------------
<S>                        <C>          <C>                                                          <C>
Daniel L. Simon*                   45   Chief Executive Officer, President and Director                        23
Brian T. Clingen                   37   Vice President, Chief Financial Officer and Director                    8
Paul G. Simon*                     43   Vice President, Secretary and General Counsel                           6
Michael J. Roche                   46   Director                                                                2
Michael B. Goldberg                49   Director                                                               **
Frank K. Bynum, Jr.                33   Director                                                               **
</TABLE>
 
- ------------------------
 *  Daniel L. and Paul G. Simon are brothers.
 
**  Became a director in 1996.
 
    DANIEL L. SIMON,  a founder and  a principal beneficial  stockholder of  the
Company,  has been the President of the  Company since 1989 and a director since
its formation. Mr. Simon has 23  years of experience in the outdoor  advertising
industry  and serves on the executive  and legislative committees of the Outdoor
Advertising Association of America.
 
    BRIAN T. CLINGEN has served as Vice President and Chief Financial Officer of
the Company since December 1987 and as a director since 1990. From 1983 to 1987,
Mr. Clingen  worked for  Elmore  Group ("Elmore"),  a diversified  property  and
service  company, and served as Chief Financial Officer of an Elmore subsidiary.
Mr. Clingen is a certified public accountant.
 
    PAUL G. SIMON  has been Vice  President and General  Counsel of the  Company
since 1989 and has served as Secretary of the Company since July 1991. Mr. Simon
was  in the private practice of law  in Illinois from 1978 to 1989, specializing
in commercial litigation, general corporate matters, real estate and mergers and
acquisitions. Mr. Simon represented the Company as outside counsel from 1981  to
1989.
 
    MICHAEL  J. ROCHE has been  National Marketing Manager (Licensed Businesses)
for Sears,  Roebuck and  Co. since  1985.  Prior thereto,  he was  an  Assistant
Marketing  Manager from 1984 to 1985 and a National Sales Promotion Manager from
1980 to 1984 for Sears, Roebuck and  Co. In 1997, Mr. Roche became the  Director
of  Marketing for  Sears Home  Services. Mr.  Roche has  been a  director of the
Company since November 1993.
 
    MICHAEL B. GOLDBERG has been a director of the Company since April 5,  1996.
Mr. Goldberg has been a Managing Director of Kelso & Company, L.P. since October
1991.  Mr. Goldberg served as a Managing Director and jointly managed the merger
and acquisitions department  at The First  Boston Corporation from  1989 to  May
1991.  Mr.  Goldberg was  a partner  at the  law firm  of Skadden,  Arps, Slate,
Meagher &  Flom  from 1980  to  1989. Mr.  Goldberg  is a  director  of  Hosiery
Corporation of America, Inc. and United Refrigerated Services, Inc.
 
    FRANK  K. BYNUM, JR. has been a director of the Company since July 1996. Mr.
Bynum has been a Vice  President of Kelso & Company,  L.P. since July 1991,  and
was  an Associate of Kelso & Company, L.P. from October 1987 to July 1991. He is
a director  of Hosiery  Corporation of  America, Inc.,  IXL Holdings,  Inc.  and
United Refrigerated Services, Inc.
 
    For  their services as directors, the members  of the Board of Directors who
are not employees of the  Company, UOI, or affiliates  of Kelso & Company,  L.P.
are  paid an  aggregate of  $10,000 annually.  All directors  are reimbursed for
reasonable expenses associated with their attendance at meetings of the Board of
Directors.
 
                                       45
<PAGE>
    The Company  instituted a  classified Board  of Directors  immediately  upon
consummation  of the Offering. Upon the completion of their initial terms, which
vary from one to three years, all directors of the Company will hold office  for
three-year terms until the next annual meeting of stockholders of the Company or
until  their  successors are  duly elected  and  qualified. See  "Description of
Capital Stock -- Special Provisions of Certificate of Incorporation, Bylaws  and
Delaware  Law." Executive officers  of the Company  are elected by  the Board of
Directors on  an annual  basis  and serve  at the  discretion  of the  Board  of
Directors.
 
    On  December 23, 1992, Kelso & Companies, Inc., the general partner of Kelso
& Company, L.P., and its chief  executive officer, without admitting or  denying
the  findings contained therein, consented to an administrative order in respect
of an  inquiry by  the  Securities and  Exchange Commission  (the  "Commission")
relating to the 1990 acquisition of a portfolio company by an affiliate of Kelso
&  Companies,  Inc. The  order found  that the  tender offer  filing by  Kelso &
Companies, Inc. in connection with the acquisition did not comply fully with the
Commission's  tender  offer  reporting   requirements,  and  required  Kelso   &
Companies,   Inc.  and  its  chief  executive   officer  to  comply  with  these
requirements in the future.
 
    The Company has an agreement with Kelso & Company, L.P. that permits Kelso &
Company, L.P. to nominate  two persons for  the Board of  Directors to be  voted
upon  by  the shareholders.  Messrs. Goldberg  and Bynum  have been  retained as
directors as a  result of such  agreement. The agreement  also provides that  at
least  one of  such nominees, if  elected to  the Board of  Directors, will also
serve on the Board's compensation committee. See "Certain Transactions."
 
                                       46
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following   table  sets   forth  certain   information  regarding   the
compensation  paid during 1994,  1995 and 1996 to  the Company's Chief Executive
Officer and each  other executive officer  whose total annual  salary and  bonus
that year exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     ANNUAL COMPENSATION
                                                             -----------------------------------      ALL OTHER
NAME AND PRINCIPAL POSITION                                    YEAR       SALARY        BONUS      COMPENSATION (2)
- -----------------------------------------------------------  ---------  -----------  -----------  ------------------
<S>                                                          <C>        <C>          <C>          <C>
Daniel L. Simon (1)........................................       1996  $   222,918            0      $    1,000
 President and                                                    1995      244,379            0           1,000
 Chief Executive Officer                                          1994      249,250            0             500
Brian T. Clingen (1).......................................       1996  $   144,867            0      $    1,000
 Chief Financial                                                  1995      145,128            0           1,000
 Officer and Vice                                                 1994      145,852            0             500
 President
Paul G. Simon (1)..........................................       1996  $   168,507  $   125,000      $    1,000
 Vice President, Secretary and                                    1995      158,176            0           1,000
 General Counsel                                                  1994      158,968            0             500
</TABLE>
 
- ------------------------
(1) Does  not include value  of warrants granted  in April 1996  pursuant to the
    1996 Warrant Plan to Daniel L. Simon, Brian T. Clingen and Paul G. Simon.
 
(2) Represents contributions  made  by  the  Company  on  behalf  of  the  named
    executive officers to a 401(k) plan.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                                   POTENTIAL
                                                                                                REALIZABLE VALUE
                                    INDIVIDUAL GRANTS                                              AT ASSUMED
- ------------------------------------------------------------------------------------------        ANNUAL RATES
                                    NUMBER OF      PERCENT OF                                    OF STOCK PRICE
                                    SECURITIES    TOTAL OPTIONS                                   APPRECIATION
                                    UNDERLYING     GRANTED TO      EXERCISE                     FOR OPTION TERM
                                     OPTIONS      EMPLOYEES IN       PRICE     EXPIRATION   ------------------------
              NAME                 GRANTED (#)   FISCAL YEAR (1)    ($/SH)      DATE (2)        5%           10%
- ---------------------------------  ------------  ---------------  -----------  -----------  -----------  -----------
<S>                                <C>           <C>              <C>          <C>          <C>          <C>
Daniel L. Simon
  Series I Warrants..............      595,000         24.00%      $    5.00     4/5/2006     1,870,961    4,741,383
  Series II Warrants.............      700,000         28.33%      $    5.00     4/5/2006     2,201,131    5,578,098
  Series III Warrants............      700,000         28.33%      $    5.00     4/5/2006     2,201,131    5,578,098
Brian T. Clingen
  Series I Warrants..............      105,006          4.25%      $    5.00     4/5/2006       330,188      836,762
  Series II Warrants.............      123,536          5.00%      $    5.00     4/5/2006       388,455      984,422
  Series III Warrants............      123,536          5.00%      $    5.00     4/5/2006       388,455      984,422
Paul G. Simon
  Series I Warrants..............      123,530          5.00%      $    5.00     4/5/2006       388,436      984,375
</TABLE>
 
- ------------------------
 
(1)  Warrants  to purchase  an  aggregate of  2,470,608  shares of  Common Stock
    pursuant to  the 1996  Warrant  Plan were  granted  to the  named  executive
    officers during 1996.
 
(2)  The Expiration Date is the earlier of  either (i) April 5, 2006 or (ii) the
    date of  resignation or  termination of  employment of  the named  executive
    officer.
 
                                       47
<PAGE>
              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                       NUMBER OF SECURITIES
                                                                      UNDERLYING UNEXERCISED      VALUE OF UNEXERCISED
                                                                            OPTIONS AT            IN-THE-MONEY OPTIONS
                                    SHARES ACQUIRED       VALUE          FISCAL YEAR-END,          AT FISCAL YEAR-END,
                                      ON EXERCISE       REALIZED     EXERCISABLE/UNEXERCISABLE  EXERCISABLE/UNEXERCISABLE
NAME                                      (#)              ($)                (#)(1)                     ($)(2)
- ---------------------------------  -----------------  -------------  -------------------------  -------------------------
<S>                                <C>                <C>            <C>                        <C>
Daniel L. Simon..................         --               --                 1,995,000/0           $    36,907,500/0
Brian T. Clingen.................         --               --                   352,078/0           $     6,513,443/0
Paul G. Simon....................         --               --                   123,530/0           $     2,285,305/0
</TABLE>
 
- ------------------------
(1)  The number of  securities underlying exercisable  and unexercisable options
    are expressed in shares of Common Stock.
 
(2) Valuation of  these options  is based  on the  closing price  of $23.50  for
    Common Stock, as quoted on the Nasdaq National Market on December 31, 1996.
 
    The  Company currently maintains two life insurance policies covering Daniel
L. Simon,  each  in  the  amount  of $2.5  million.  The  Company  is  the  sole
beneficiary  under each  policy. Pursuant  to a  buy-sell agreement  between the
Company and Mr. Simon, the Company has agreed  to use up to $3.5 million of  the
proceeds  from these  policies to  purchase a portion  of Mr.  Simon's shares of
Common Stock of the Company from his estate.
 
THE 1996 WARRANT PLAN
 
    The 1996 Warrant Plan (the "1996 Warrant Plan") was adopted by the Board  of
Directors  of the Company in April 1996 in order to advance the interests of the
Company by  affording certain  key executives  and employees  an opportunity  to
acquire  a proprietary interest  in the Company and  thus to stimulate increased
personal interest  in such  persons in  the  success and  future growth  of  the
Company.  The 1996 Warrant Plan is administered by the Compensation Committee of
the Company. Pursuant to  the 1996 Warrant  Plan, Daniel L.  Simon and Brian  T.
Clingen  were awarded warrants in April 1996  which have been divided into three
series (the "Series I  Warrants," the "Series II  Warrants" and the "Series  III
Warrants,"  and collectively, the "Management Warrants"). In July 1996, the 1996
Warrant Plan was amended to, among other things (i) adjust the warrant  exercise
price  for the  Series II Warrants  and the  Series III Warrants  from $5.00 per
share (as adjusted to reflect the  16 for 1 stock split)  to (X) in the case  of
the  Series II Warrants,  the closing sale price  of a share  of Common Stock as
reported on the Nasdaq (the "Closing  Price") for the day immediately  preceding
any such exercise minus $.01, PROVIDED, HOWEVER, that if at any time the average
of the Closing Prices for any 30 consecutive trading days is equal to or greater
than  $16.25 AND the Closing  Price for the last day  of such thirty day trading
period is equal to or greater than $16.25, then the warrant exercise price shall
thereafter be $5.00, and (Y) in the case of the Series III Warrants, the Closing
Price for the day immediately preceding any such exercise minus $.01,  PROVIDED,
HOWEVER,  that  if at  any time  the average  of  the Closing  Price for  any 30
consecutive trading days  is equal  to or greater  than $20.00  AND the  Closing
Prices for the last day of such thirty day trading period is equal to or greater
than $20.00, then the warrant exercise price shall thereafter be $5.00; and (ii)
make  each class of Warrants fully exercisable.  The Series I Warrants Series II
Warrants and Series  III Warrants are  fully exercisable at  a warrant  exercise
price  of $5.00 per share. The Warrants  may not be sold, assigned, transferred,
exchanged or otherwise  disposed of except  under certain limited  circumstances
including by will or the laws of descent and distribution. The Company consented
to  an assignment by  Daniel L. Simon and  Brian T. Clingen to  Paul G. Simon of
123,530 Series I Warrants. A total of 2,470,608 shares of Common Stock have been
reserved for issuance  pursuant to the  Warrants issued under  the 1996  Warrant
Plan.  As of the date of this Prospectus, Daniel L. Simon holds 595,000 Series I
Warrants, 700,000 Series II Warrants and  700,000 Series III Warrants; Brian  T.
Clingen holds 105,006 Series I Warrants, 123,536
 
                                       48
<PAGE>
Series  II Warrants  and 123,536  Series III Warrants;  and Paul  G. Simon holds
123,530  Series  I  Warrants.  The   Company  recognized  a  one-time   non-cash
compensation  charge of approximately $9 million in the quarter to be ended June
30, 1996 relating to the issuance of the Warrants under the 1996 Warrant Plan.
 
AUDIT COMMITTEE; COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In July 1996,  the Board  of Directors formed  an Audit  Committee which  is
responsible  for reviewing the Company's accounting controls and recommending to
the Board of  Directors the engagement  of the Company's  outside auditors.  The
members  of the Company's Audit Committee are  Daniel L. Simon, Michael J. Roche
and Frank K. Bynum.
 
    The Company  did  not  have  a  compensation  committee  in  1995.  Instead,
compensation  decisions  were made  by the  Board of  Directors of  the Company.
Daniel L. Simon,  Lawrence J. Simon,  (brother of  Daniel L. Simon  and Paul  G.
Simon) and Brian T. Clingen served as a members of the Board of Directors of the
Company  and as executive officers of the Company during 1995. Lawrence J. Simon
resigned as an officer  and director of  the Company in  October 1995. No  other
individual  who was a director of the Company during 1995 was also an officer or
employee of the Company during 1995. In July 1996, the Board of Directors formed
a Compensation Committee which  is responsible for  reviewing and approving  the
amount  and  type of  consideration  to be  paid  to senior  management  and for
administering the 1996 Warrant Plan. See "Management -- The 1996 Warrant  Plan."
The  members of the Company's Compensation  Committee are Daniel L. Simon, Brian
T. Clingen and  Michael B. Goldberg.  The Company has  agreed that a  KIA V  (as
defined  below) designee will be on the  Compensation Committee so long as there
is such a designee on the Board of Directors.
 
                                       49
<PAGE>
                              CERTAIN TRANSACTIONS
 
    On April 5, 1996, the Company issued to Kelso Investment Associates V,  L.P.
("KIA  V") and Kelso Equity  Partners V, L.P. ("KEP  V") and certain individuals
designated by Kelso &  Company, L.P. (the "Kelso  Designees") 186,500 shares  of
Class  B Common  Stock and 188,500  shares of Class  C Common Stock  (prior to a
subsequent 16 for 1 stock split) in exchange for $30,000,000. At such time,  the
Company  also agreed to pay  a one-time fee of $1,250,000  in cash and an annual
fee of $150,000 to Kelso & Company, L.P.,  an affiliate of KIA V and KEP V,  for
consulting  and advisory  services to the  Company. Messrs.  Goldberg and Bynum,
directors  of  the   Company,  are   Managing  Director   and  Vice   President,
respectively,  of Kelso & Company, L.P., limited partners of the general partner
of KIA V and limited partners of KEP V.
 
    In July 1996,  the Company entered  into agreements  with KIA V,  KEP V  and
certain  individual shareholders relating to certain rights  of KIA V, KEP V and
certain individual shareholders as holders of  Class B Common Stock and Class  C
Common  Stock of the Company. Pursuant to such agreements, the Company agreed to
reclassify the shares of Class  B Common Stock and Class  C Common Stock into  a
total  of 6,000,000 shares of Common Stock,  of which 2,500,000 shares were sold
in the Offering. See "Principal Stockholders." Pursuant to such agreements,  the
annual  consulting and advisory fee of $150,000 payable to Kelso & Company, L.P.
was terminated  but  Kelso  &  Company, L.P.'s  reimbursement  of  expenses  and
indemnification rights in connection therewith remained in effect. In connection
with the Offering, Kelso & Company, L.P. received a one-time fee of $650,000. In
addition,  as  a  result of  the  reclassification,  KIA V,  KEP  V  and certain
individual shareholders have  the same  rights as  holders of  Common Stock.  In
connection  with  the  reclassification, KIA  V,  KEP V  and  certain individual
shareholders  were  granted  four  demand  registration  rights,  were   granted
"piggy-back"  registration rights, and  KIA V was granted  the right to nominate
two persons  for seats  on  the Board  of  Directors to  be  voted upon  by  the
stockholders,  with one  of such directors,  if elected,  to be a  member of the
Compensation Committee. Pursuant to such  agreements, Daniel L. Simon, Brian  T.
Clingen and Paul G. Simon were provided with four demand registration rights and
"piggy-back" registration rights.
 
    As  a component of  its growth strategy,  in July 1995,  the company entered
into a consulting  agreement with  Urban Development,  L.L.C. ("Urban")  whereby
Urban  shall consult with, and  develop new sign locations  in the Milwaukee and
Chicago markets for, the Company. Urban agreed to provide consulting services to
the Company over a period of 10  years in consideration of $1,400,000 which  was
paid  on such date. The managing member of  Urban is Lawrence J. Simon, a former
officer and director of the Company, and the brother of Daniel L. Simon and Paul
G. Simon.  Lawrence  J. Simon  resigned  as a  director  and an  executive  vice
president of the Company on October 4, 1995.
 
    In  April 1996, the Company acquired  four painted bulletin faces in Chicago
from Paramount Outdoor,  Inc. ("Paramount")  in an  asset purchase  transaction.
David  L. Quas and Jay Sauber who are the General Managers and Sales Managers of
the Company  are the  owners of  Paramount.  In exchange  for the  four  painted
bulletin  faces,  the Company  agreed to  pay $500,000  in cash  at the  time of
purchase, $1,400  monthly for  the next  24 months  and an  additional  $168,000
payable  two  years  after  such purchase  date,  provided,  the  gross revenues
received by the Company from the  purchased assets equal or exceed $333,600.  In
1993,  Paramount had  purchased the Chicago  sites (including  the lease rights,
permits and structures) from a joint venture between the Company and HMS,  Inc.,
an  unaffiliated entity,  for $100,000,  which the  Company believes represented
market price.
 
   
    All of  the transactions  described  above were  approved by  the  Company's
independent  outside director. The Company will  not engage in transactions with
its affiliates in the future unless the terms of such transactions are  approved
by  a  majority  of its  independent  outside  directors. In  addition,  the UOI
Indentures and  Amended  Credit Facility  impose  limitations on  the  Company's
ability  to engage  in such transactions.  See "Description  of Indebtedness and
Other Commitments."
    
 
                                       50
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    The table below sets forth the  number and percentage of outstanding  shares
of  Common Stock  that will be  beneficially owned  by (i) each  director of the
Company, (ii) each executive officer  identified under "Management --  Executive
Compensation,"  (iii) all directors  and executive officers of  the Company as a
group and (iv) each person known by the Company to own beneficially more than 5%
of the Common Stock. The Company  believes that each individual or entity  named
has  sole investment  and voting  power with respect  to shares  of Common Stock
indicated as beneficially owned by them, except as otherwise noted.
 
   
<TABLE>
<CAPTION>
                                                                                            BENEFICIAL OWNERSHIP OF
                                                                                                 COMMON STOCK
                                                                                         -----------------------------
                                                                                            NUMBER OF      PERCENT OF
NAME OF BENEFICIAL OWNER                                                                     SHARES          CLASS
- ---------------------------------------------------------------------------------------  ---------------  ------------
<S>                                                                                      <C>              <C>
Daniel L. Simon .......................................................................     8,453,208(1)        32.3%
 321 North Clark Street
 Chicago, Illinois 60610
Brian T. Clingen ......................................................................     1,279,938(2)         5.2
 321 North Clark Street
 Chicago, Illinois 60610
Paul G. Simon .........................................................................       124,530(3)            (4)
 321 North Clark Street
 Chicago, Illinois 60610
Michael J. Roche ......................................................................         2,000             --(4)
 333 Beverly Road, E5-312A
 Hoffman Estates, Illinois 60179
Michael B. Goldberg (6)(8) ............................................................     3,055,110           12.7
 Director
Frank K. Bynum, Jr. (5)(6) ............................................................        30,688             --(4)
 Director
Kelso Investment Associates V, L.P. (6)(7).............................................     2,847,871           11.8
Kelso Equity Partners V, L.P. (6)(7)...................................................       151,779             --(4)
Joseph S. Schuchert (6)(8).............................................................     2,999,650           12.4
Frank T. Nickell (6)(8)................................................................     3,134,879           13.0
George E. Matelich (6)(8)..............................................................     3,063,293           12.9
Thomas R. Wall, IV (6)(8)..............................................................     3,080,072           12.8
All directors and executive officers as a group (6 persons)(9) ........................     8,672,156(9)        32.6
</TABLE>
    
 
- ------------------------
   
(1) Daniel L.  Simon's beneficial  ownership includes 4,933,220  shares that  he
    owns directly, 32,520 shares held by the Simon Family Foundation of which he
    is a director, 88,000 shares held by The Simon Family Limited Partnership of
    which  he  is  a general  partner,  1,995,000  shares issuable  to  him upon
    exercise of the Management Warrants, 928,860 shares over which he has voting
    control pursuant to certain  voting trust agreements  with Brian T.  Clingen
    and  Paul G. Simon, and 475,608 shares issuable to Brian T. Clingen and Paul
    G. Simon upon exercise of the Management Warrants over which Daniel L. Simon
    has voting control pursuant to certain voting trust agreements.
    
 
(2) Brian T. Clingen  owns 802,852 shares directly,  352,078 shares issuable  to
    him upon exercise of the Management Warrants, and 125,008 shares held by The
    Clingen  Family Limited Partnership of which  he is a general partner, which
    represent 5.2% of the Common Stock.  The voting rights for such shares  have
    been granted to Daniel L. Simon pursuant to a voting trust agreement.
 
(3)  Paul G. Simon owns 1,000 shares directly and 123,530 shares issuable to him
    upon exercise of the Management Warrants which represent less than 1% of the
    Common Stock, the  voting rights  of which have  been granted  to Daniel  L.
    Simon pursuant to a voting trust agreement.
 
                                       51
<PAGE>
(4) Represents less than 1% of the Common Stock.
 
(5)  Mr. Bynum may be  deemed to share beneficial  ownership of shares of Common
    Stock owned of record by KIA V by virtue of his status as a limited  partner
    of the general partner of KIA V and as a limited partner of KEP V. Mr. Bynum
    disclaims  beneficial  ownership  of  such securities.  Mr.  Bynum  became a
    director of the Company following consummation of the Offering.
 
(6) The business address  for such person(s)  is c/o Kelso  & Company, 320  Park
    Avenue, 24th Floor, New York, New York 10022.
 
(7) KIA V and KEP V due to their common control, could be deemed to beneficially
    own each other's shares, but each disclaims such beneficial ownership.
 
(8)  Messrs. Schuchert,  Nickell, Matelich, Goldberg  and Wall may  be deemed to
    share beneficial ownership of shares of Common Stock owned of record by  KIA
    V  and KEP V, by  virtue of their status as  general partners of the general
    partner of  KIA V  and as  general  partners of  KEP V.  Messrs.  Schuchert,
    Nickell,  Matelich, Goldberg and Wall share investment and voting power with
    respect to securities  owned by  KIA V and  KEP V,  but disclaim  beneficial
    ownership  of  such securities.  Mr.  Goldberg has  been  a director  of the
    Company since April 1996.
 
(9) Excludes KIA V and KEP V shares as  well as shares that may be deemed to  be
    beneficially  owned by  Messrs. Schuchert,  Nickell, Matelich,  Goldberg and
    Wall.
 
                                       52
<PAGE>
                       DESCRIPTION OF NOTEHOLDER WARRANTS
 
GENERAL
 
    The Noteholder Warrants  were issued  pursuant to a  Warrant Agreement  (the
"Warrant  Agreement"), dated as of June 30, 1994, between the Company and United
States Trust Company of  New York, as warrant  agent (the "Warrant Agent").  The
Noteholder Warrants will expire on July 1, 2004. The Noteholder Warrants entitle
the  holders thereof to purchase, at a price of $.000625 per share, an aggregate
of 1,000,000 shares  of Common  Stock of which  612,800 shares  of Common  Stock
received  upon exercise of such Noteholder Warrants have been sold pursuant to a
Prospectus Supplement dated July 25, 1996. See "Selling Securityholders and Plan
of Distribution." Of the 62,500 Noteholder Warrants originally offered for sale,
38,300 Noteholder Warrants were exercised in exchange for Common Stock  pursuant
to and such Common Stock was sold pursuant to a Prospectus Supplement dated July
25,  1996. This  summary does not  purport to  be a complete  description of the
Noteholder Warrants or  the Warrant  Agreement and  is subject  to the  detailed
provisions  of, and  qualified in its  entirety by reference  to, the Noteholder
Warrants  and  the  Warrant  Agreement  (including  the  definitions   contained
therein).
 
EXERCISE OF NOTEHOLDER WARRANTS
 
    Prior  to July 1, 1999, the  Noteholder Warrants were not exercisable except
in connection with an  Initial Public Offering,  a Disposition, a  Non-Surviving
Combination  or a  Change of  Control (each,  as defined,  and each,  a "Trigger
Event"). The Company completed an Initial  Public Offering on July 26, 1996  and
accordingly,   the  holders   of  the   Noteholder  Warrants   (the  "Noteholder
Warrantholders") are entitled to exercise all  or a portion of their  Noteholder
Warrants  at any time on or prior to July 1, 2004, at which time all unexercised
Noteholder Warrants  will  expire,  subject  to  earlier  expiration  where  the
Noteholder  Warrantholders  have  Bring  Along Rights  (as  defined  below). The
Company shall  obtain, prior  to the  consummation of  a Disposition  where  the
Noteholder Warrantholders do not have Bring Along Rights (as hereafter defined),
a  written opinion  of an  independent nationally  recognized investment banking
firm with assets in excess of $1.0  billion to the effect that such  Disposition
is fair to the Noteholder Warrantholders from a financial point of view.
 
    There  is currently  no public  market for  the Noteholder  Warrants offered
hereby and  there can  be no  assurance that  an active  public market  for  the
Noteholder  Warrants will develop. The Noteholder  Warrants were sold as part of
the Units in the offering consummated by  the Company in June 1994. Because  the
Noteholder Warrants were part of the Units, the exercise price of the Noteholder
Warrants  was determined  as a  component of the  overall offering  price of the
Units, which was determined  by negotiations among the  Company and the  Initial
Purchaser.  Among  the  factors  considered in  making  such  determination were
prevailing market conditions, certain financial information of the Company,  the
current state of the economy as a whole and other factors deemed relevant.
 
BRING ALONG RIGHTS
 
    If  the Company  or the  stockholders of  the Company  enter into  a binding
agreement to effect (i)  a Non-Surviving Combination, (ii)  a Change of  Control
involving  a  sale  of 100%  of  the Common  Stock  of  the Company  or  (iii) a
Disposition involving the sale of all of the Company's assets, the Company shall
deliver notice  (the  "Bring  Along  Notice") to  the  Warrant  Agent  and  each
Noteholder  Warrantholder,  at  least  35  days prior  to  the  closing  of that
transaction, setting  forth the  relevant  terms of  that transaction  and  each
Noteholder  Warrantholder's  right (the  "Bring  Along Right")  to  exercise the
Noteholder Warrants within a 30-day period commencing on the date of such notice
(the "Bring Along Period").  Exercise of the  Noteholder Warrants following  the
delivery  of a  Bring Along Notice  will constitute agreement  by the Noteholder
Warrantholder to the Disposition, Non-Surviving  Combination or sale of 100%  of
the  Company's Common Stock, including such Noteholder Warrantholder's agreement
to sell  the Common  Stock  (the "Warrant  Shares")  received upon  exercise  of
Noteholder  Warrants, for  the sale  price and  on the  same terms  as the other
stockholders of the Company. Any Noteholder Warrant that is not exercised during
the Bring Along Period will expire at the end of the Bring Along Period.
 
                                       53
<PAGE>
REGISTRATION
 
    Pursuant to Registration Rights  Agreement, the Company  agreed to file  the
Registration  Statement, of  which this  Prospectus forms  a part,  covering the
issuance by the Company of the  Warrant Shares to the Noteholder  Warrantholders
upon  exercise  of  the  Noteholder  Warrants  and  resales  by  the  Noteholder
Warrantholders of the Noteholder Warrants and the Warrant Shares, and to use its
best efforts to  cause such  Registration Statement  to remain  effective for  a
period  of not less than 3 years after the last exercise of a Noteholder Warrant
not covered by such Registration  Statement. Holders of Noteholder Warrants  and
Warrant  Shares may  be required  to deliver certain  information to  be used in
connection with the continuing effectiveness  of the Registration Statement.  If
this  Registration Statement is declared effective but thereafter shall cease to
be effective for  any period in  excess of  five business days  (each, a  "Shelf
Registration  Default"),  the  Company is  obligated  to pay  to  the Noteholder
Warrantholders and to  holders of  the Warrant Shares  (other than  a holder  of
Noteholder  Warrants or Warrant Shares that  were acquired through a disposition
pursuant to  an  effective registration  statement)  liquidated damages  in  the
amount  of $1.00 per Noteholder Warrant or  Warrant Share for each 90-day period
(or portion thereof) immediately following such Shelf Registration Default until
the Registration Statement is declared effective or again becomes effective,  as
the  case may  be, up to  a maximum of  $2.00 per Noteholder  Warrant or Warrant
Share. All accrued liquidated damages shall be paid to holders of record of  the
Noteholder  Warrants or Warrant Shares on the  last day of each calendar quarter
during which any such payment shall have become due.
 
LIQUIDATION OF THE COMPANY
 
    In the event  of any  voluntary or involuntary  liquidation, dissolution  or
winding  up of the  Company, each Noteholder Warrantholder  shall be entitled to
share, with  respect  to  the  Warrant Shares  issuable  upon  exercise  of  his
Noteholder  Warrants, equally and ratably in  any cash or non-cash distributions
payable to holders of any class of Common Stock of the Company payable upon  the
exercise  of  such Noteholder  Warrant.  Noteholder Warrantholders  will  not be
entitled to receive payment of any such distribution until the surrender to  the
Warrant  Agent of  their Noteholder  Warrants in  accordance with  the terms and
provisions of the Warrant Agreement.
 
CASH DIVIDENDS
 
    If the Company pays any cash dividend on, or any other cash distribution  in
respect  of  its Common  Stock, it  shall pay  each Noteholder  Warrantholder an
amount in cash  equal to  the amount  such Noteholder  Warrantholder would  have
received  if such  Noteholder Warrantholder  had been  the record  holder of the
Warrant Shares issuable  upon exercise  of his  Noteholder Warrants  immediately
prior to the record date for such dividend or distribution.
 
ANTI-DILUTION ADJUSTMENTS
 
    The  number of Warrant Shares issuable upon exercise of a Noteholder Warrant
will be  adjusted upon  the  occurrence of  certain events,  including,  without
limitation  (i) the payment of a dividend  on, or the making of any distribution
in respect  of, Common  Stock of  the Company  in (a)  shares of  the  Company's
capital  stock  (including Common  Stock), (b)  options,  warrants or  rights to
purchase, or securities  convertible into  or exchangeable  or exercisable  for,
shares  of Common Stock or other securities  of the Company or any other person,
or (c) certain evidences  of indebtedness of  the Company or  any assets of  the
Company  or (ii) the issuance of Common  Stock or securities convertible into or
exercisable or exchangeable  for shares of  Common Stock at  a price below  fair
market  value. An adjustment  will also be  made in the  event of a combination,
subdivision or reclassification of  the Common Stock.  Adjustments will be  made
whenever and as often as any specified event requires an adjustment to occur.
 
AMENDMENT
 
    From time to time, the Company and the Warrant Agent, without the consent of
the Noteholder Warrantholders, may amend or supplement the Warrant Agreement for
certain  purposes,  including curing  defects or  inconsistencies or  making any
change that does not  materially adversely affect the  rights of any  Noteholder
Warrantholder.  Any other amendment or supplement to the Warrant Agreement shall
require the written consent of the holders of a majority of the then outstanding
Noteholder Warrants. The
 
                                       54
<PAGE>
consent of  each Noteholder  Warrantholder affected  shall be  required for  any
amendment  pursuant to which the exercise price would be increased or the number
of shares of Common Stock purchasable upon exercise of Noteholder Warrants would
be decreased  (other  than  pursuant  to adjustments  provided  in  the  Warrant
Agreement)  or for any  change in the  Trigger Events (or  rights or obligations
upon the  occurrence of  any such  Trigger Event)  in a  manner adverse  to  any
Noteholder Warrantholder.
 
REPORTS
 
    The  Company  will  file with  the  Warrant  Agent, to  be  provided  to the
Noteholder  Warrantholders  within  15  days  after  it  files  them  with   the
Commission,  copies of  its annual  and quarterly  reports and  the information,
documents and reports that the Company  is required to file with the  Commission
pursuant  to Section 13 or  15(d) of the Exchange  Act. Notwithstanding that the
Company may not be required to  remain subject to the reporting requirements  of
Section 13 or 15(d) of the Exchange Act, the Company shall continue to file with
the  Commission  and provide  the Warrant  Agent and  the holders  of Noteholder
Warrants with  such annual  reports and  such information,  documents and  other
reports (or copies of such portion of any of the foregoing as the Commission may
by  rules or regulations prescribe) which are  specified in Sections 13 or 15(d)
of the Exchange Act.
 
FORM OF NOTEHOLDER WARRANTS
 
    The Noteholder Warrants were initially issued in the form of a single, fully
registered  global  warrant  (the  "Global  Warrant")  with  certain  restricted
securities  legends  affixed  thereto,  and  were  available  initially  only in
book-entry form. The  Global Warrant  was deposited  with the  Warrant Agent  as
custodian  for The Depository Trust Company (the "Depository") and registered in
the name  of Cede  & Co.,  the Depository's  nominee. Beneficial  interests  are
currently  shown on, and transfers thereof  are currently effected only through,
the records maintained by the Depository and its participants. All  requirements
with  respect to  the Global  Warrants and  legends on  Noteholder Warrants have
ceased to apply, and certificated Warrants without legends are available to  the
Noteholder Warrantholders and transferees thereof.
 
MISCELLANEOUS
 
    The  Noteholder Warrant will  not entitle the  holder thereof to  any of the
rights of  a  holder  of  capital  stock  of  the  Company,  including,  without
limitation,  the  right  to  vote  at  or  receive  notice  of  meetings  of the
stockholders or the  Company, except as  specifically set forth  in the  Warrant
Agreement.
 
CERTAIN DEFINITIONS
 
    Set  forth below  are certain defined  terms used in  the Warrant Agreement.
Reference is made  to the Warrant  Agreement for a  complete description of  all
such  terms, as  well as any  other capitalized  terms used herein  for which no
definition is provided.
 
    "CHANGE OF CONTROL"  means the occurrence  of one or  more of the  following
events:  (a) the Permitted  Holders shall cease to  beneficially own (within the
meaning of Rule 13d-3  under the Exchange Act),  directly or indirectly,  Voting
Stock representing at least 40% of the total voting power of all Voting Stock of
the  Company; (b) any Person or group (as  such term is used in Section 13(d)(3)
of the Exchange Act), other than  the Permitted Holders, shall beneficially  own
(within  the  meaning  of  Rule  13d-3  under  the  Exchange  Act),  directly or
indirectly, Voting Stock representing more than 30% of the total voting power of
all Voting Stock of the Company; (c) the individuals who on the date of  initial
issuance  of the Secured Notes constitute the  Board of Directors of the Company
(together with any new or replacement directors whose election was approved by a
vote of  at least  two-thirds of  the directors  of the  Company then  still  in
office,  other than new  directors elected pursuant  to the exercise  of a class
voting right granted to the holders of  any class or series of Capital Stock  of
the Company) shall cease for any reason to constitute a majority of the Board of
Directors of the Company or a majority of the Board of Directors of UOI; (d) the
merger  or consolidation of the Company with,  or the sale, lease or transfer of
all or substantially all the Company's assets  to, any Person or group (as  such
term  is  used  in  Section  13(d)(3)  under  the  Exchange  Act);  or  (e)  the
stockholders of  the  Company  shall  approve  any  plan  or  proposal  for  the
liquidation or dissolution of the Company.
 
                                       55
<PAGE>
    "INITIAL  PUBLIC OFFERING" means an  underwritten primary public offering of
the Common Stock of the Company pursuant to an effective registration  statement
under  the Securities Act  which is the  initial public offering  of such Common
Stock.
 
    "NON-SURVIVING  COMBINATION"  means  the  merger,  consolidation  or   other
business  combination with one or more other  entities in a transaction in which
the Company is not the surviving entity.
 
    "DISPOSITION"  means  a   (a)  merger,  consolidation   or  other   business
combination  in  which the  Company is  the surviving  entity and  the Company's
stockholders receive  cash  or non-cash  consideration  in exchange  for  or  in
respect  of their shares  of capital stock  or (b) the  sale, lease, conveyance,
transfer or  other  disposition  (other  than  to the  Company  or  any  of  its
wholly-owned  subsidiaries)  in  any  single transaction  or  series  of related
transactions  (including  a   sale  and   leaseback  transaction)   of  all   or
substantially all the assets of the Company.
 
                          DESCRIPTION OF CAPITAL STOCK
 
    As  of the date  of this Prospectus, the  Company's authorized capital stock
consisted of 75,000,000 shares  of Common Stock, $.01  par value per share,  and
10,000,000  shares of preferred stock, $.01  par value per share (the "Preferred
Stock"). The following summary  of the Company's capital  stock is qualified  in
its   entirety  by  reference  to  the  Company's  Third  Amended  and  Restated
Certificate of  Incorporation (the  "Certificate of  Incorporation") and  Second
Amended and Restated Bylaws (the "Bylaws"), each of which is filed as an exhibit
to the registration statement of which this Prospectus is a part.
 
COMMON STOCK
 
    The  Company was authorized to issue 75,000,000 shares of Common Stock, $.01
par value per share.  As of the  date of this  Prospectus, 24,112,800 shares  of
Common  Stock are issued  and outstanding (excluding  2,857,808 shares of Common
Stock  issuable  upon  the  exercise  of  all  outstanding  warrants   including
Noteholder Warrants that have not been exercised.) See "Capitalization."
 
    Holders of Common Stock are entitled to one vote per share on all matters on
which  the holders  of Common  Stock are  entitled to  vote. Because  holders of
Common Stock  do  not  have cumulative  voting  rights  and the  Company  has  a
classified Board of Directors, the holders of a majority of the shares of Common
Stock  voting for the election of directors can  elect all of the members of the
Board of Directors standing for election  at any particular meeting. The  Common
Stock  is not redeemable and has no  conversion or preemptive rights. All of the
outstanding shares of Common Stock  are, and all of  the shares of Common  Stock
issuable  upon the exercise  of the Noteholder Warrants  offered hereby will be,
when issued and  paid for, fully  paid and  nonassessable. In the  event of  the
liquidation  or  dissolution of  the Company,  the holders  of Common  Stock are
entitled to  share  pro  rata in  any  of  the corporate  assets  available  for
distribution  to them. The Company may pay dividends if, when and as declared by
the Board of  Directors from funds  legally available therefor,  subject to  the
restrictions  set forth in the New  Credit Facility and the indentures governing
the Notes. See "Dividend Policy."
 
PREFERRED STOCK
 
    The Preferred  Stock  may be  issued  from time  to  time by  the  Board  of
Directors  as shares of one or more classes or series. Subject to the provisions
of the Certificate of Incorporation and limitations prescribed by law, the Board
of Directors is expressly authorized to  adopt resolutions to issue the  shares,
to  fix the number of shares and to change the number of shares constituting any
series,  and  to  provide  for  or  change  the  voting  powers,   designations,
preferences  and  relative,  participating, optional  or  other  special rights,
qualifications, limitations or restrictions  thereof, including dividend  rights
(including   whether  dividends  are  cumulative),   dividend  rates,  terms  of
redemption (including sinking  fund provisions),  redemption prices,  conversion
rights  and  liquidation preferences  of the  shares  constituting any  class or
series of the Preferred Stock, in each  case without any further action or  vote
by  the stockholders. The Company  has no current plans  to issue any additional
shares of Preferred Stock of any class or series.
 
                                       56
<PAGE>
    One of the  effects of  undesignated Preferred Stock  may be  to enable  the
Board  of Directors  to render  more difficult  or to  discourage an  attempt to
obtain control of the Company by means of a tender offer, proxy contest,  merger
or otherwise, and thereby to protect the continuity of the Company's management.
The  issuance  of  shares  of  the Preferred  Stock  pursuant  to  the  Board of
Directors' authority  described above  may adversely  affect the  rights of  the
holders  of Common Stock. For example, Preferred Stock issued by the Company may
rank prior to the Common Stock as to dividend rights, liquidation preference  or
both,  may have full or limited voting rights and may be convertible into shares
of Common Stock.  Accordingly, the  issuance of  shares of  Preferred Stock  may
discourage  bids  for the  Common Stock  or may  otherwise adversely  affect the
market price of the Common Stock.
 
THE 1996 WARRANT PLAN
 
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future  growth of the Company. The 1996  Warrant
Plan  is  administered  by the  Compensation  Committee  of the  Company.  For a
description of the 1996 Warrant Plan, see "Management -- The 1996 Warrant Plan."
 
CERTAIN OUTSTANDING RIGHTS
 
    On November  18, 1993,  the Company  entered into  the Capital  Appreciation
Right  Agreement with Connecticut General Life Insurance Company, Cigna Property
and Casualty  Insurance Company,  Life Insurance  Company of  North America  and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited  capital  appreciation rights  in the  capital stock  of the  Company in
exchange for a  waiver of  the prepayment penalty  in connection  with the  1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale  of all or substantially all of the issued and outstanding shares of common
stock or assets  of the Company,  or (iii)  the merger or  consolidation of  the
Company  or  UOI,  subject to  certain  exceptions. The  maximum  amount payable
pursuant to the agreement is  $3.8 million and is required  to be paid no  later
than  one year  following the triggering  event. The agreement  expires June 30,
1998.
 
SPECIAL PROVISIONS OF THE CERTIFICATE OF INCORPORATION, BYLAWS AND DELAWARE LAW
 
    Certain provisions of the Certificate of Incorporation and Bylaws as well as
certain provisions of Delaware law may be deemed to have an anti-takeover effect
or may  delay, defer  or  prevent a  tender offer  or  takeover attempt  that  a
stockholder  might consider in such stockholder's best interest, including those
attempts that might result  in a premium  over the market  price for the  shares
held by a stockholder.
 
    The  Certificate of Incorporation  provides that no  director of the Company
shall be  personally liable  to the  Company or  its stockholders  for  monetary
damages  for breach  of duty  as a  director, except  for liability  (i) for any
breach of the  director's duty of  loyalty to the  Company or its  stockholders,
(ii)  for  acts or  omissions  not in  good  faith or  that  involve intentional
misconduct or a knowing violation of law,  (iii) pursuant to Section 174 of  the
Delaware  General Corporation  Law or  (iv) for  any transaction  from which the
director derived an improper personal benefit. The effect of these provisions is
to  eliminate  the  rights  of   the  Company  and  its  stockholders   (through
stockholders'  derivative suits  on behalf of  the Company)  to recover monetary
damages against a director for breach of fiduciary duty as a director (including
breaches resulting from  grossly negligent behavior),  except in the  situations
described above.
 
    The  Bylaws  provide  that  the Company  will  indemnify  its  directors and
officers to the  fullest extent permissible  under Delaware General  Corporation
Law.  These  indemnification provisions  require the  Company to  indemnify such
persons against  certain  liabilities and  expenses  to which  they  may  become
subject  by reason of their service as a director or officer of the Company. The
provisions also  set  forth certain  procedures,  including the  advancement  of
expenses, that apply in the event of a claim for indemnification.
 
                                       57
<PAGE>
    DELAWARE ANTI-TAKEOVER LAW.  Section 203 of the Delaware General Corporation
Law  ("Section  203")  generally  provides  that  a  person  who,  together with
affiliates and associates owns, or  within three years did  own, 15% or more  of
the  outstanding voting stock of a corporation (an "Interested Stockholder") but
less than 85% of such stock may not engage in certain business combinations with
the corporation for a period of three  years after the date on which the  person
became   an  Interested  Stockholder   unless  (i)  prior   to  such  date,  the
corporation's board of directors approved either the business combination or the
transaction in which the  stockholder became an  Interested Stockholder or  (ii)
subsequent   to  such  date,  the  business   combination  is  approved  by  the
corporation's board of directors and authorized at a stockholders' meeting by  a
vote  of at least  two-thirds of the corporation's  outstanding voting stock not
owned by  the Interested  Stockholder. Section  203 defines  the term  "business
combination"  to encompass a wide  variety of transactions with  or caused by an
Interested Stockholder, including mergers,  asset sales, and other  transactions
in which the Interested Stockholder receives or could receive a benefit on other
than a pro rata basis with other stockholders.
 
    The  provisions of Section 203, coupled  with the Board's authority to issue
Preferred Stock without further stockholder action, could delay or frustrate the
removal of  incumbent directors  or a  change  in control  of the  Company.  The
provisions  also could discourage,  impede or prevent a  merger, tender offer or
proxy contest,  even  if such  event  would be  favorable  to the  interests  of
stockholders.  The  Company's  stockholders,  by adopting  an  amendment  to the
Certificate of Incorporation, may elect not to be governed by Section 203  which
election  would  be  effective  12  months  after  such  adoption.  Neither  the
Certificate of  Incorporation  nor  the  Bylaws exclude  the  Company  from  the
restrictions imposed by Section 203.
 
    CLASSIFIED  BOARD OF DIRECTORS.  The Certificate of Incorporation classifies
the Board  of Directors  into three  classes. The  first class  consists of  one
director  whose initial term expires  in 1997. The second  class consists of two
directors whose initial term  expires in 1998. The  third class consists of  two
directors whose initial term expires in 1999. At each annual meeting, the number
of directors equal to the number of directors in the class whose terms expire at
the  time  of such  meeting  shall be  elected to  hold  office until  the third
succeeding annual meeting. As a result  of this classification of directors,  no
shareholder  or group of shareholders  would be able to  elect a majority of the
Board of  Directors at  any single  meeting for  the election  of directors.  In
addition,  the  Delaware  General Corporation  Law  prohibits the  removal  of a
director of a  classified board  without cause.  This could  discourage a  proxy
contest for control of the Board of Directors.
 
    NOTICE  PROVISIONS.   The Bylaws  provide that  only business  or proposals,
including director nominations,  properly brought  before an  annual meeting  of
shareholders  may be conducted at such meeting.  In order to bring business or a
proposal before an annual meeting, a shareholder is required to provide  written
notice  to  the Company  at  least 45  days prior  to  the annual  meeting which
describes the business or proposal to be brought before the annual meeting,  the
name and address of the stockholder proposing the business, the class and number
of  shares of stock held  by such stockholder, and  any material interest of the
stockholder in the business to be  brought before the meeting. These  procedures
may  operate to limit the  ability of stockholders to  bring business before the
annual  meeting,  including  with  respect  to  the  nominee  of  directors   or
considering  any transaction  that could  result in a  change of  control of the
Company.
 
WARRANT AGENT
 
    The Warrant Agent for the Noteholder Warrants is United States Trust Company
of New York.
 
TRANSFER AGENT
 
    The Company's transfer agent and registrar  for the Common Stock is  LaSalle
National Trust, N.A.
 
                                       58
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    No  prediction can be  made as to the  effect, if any,  that market sales of
shares of Common Stock or  the availability of shares  of Common Stock for  sale
will  have on the market price prevailing from time to time. Nevertheless, sales
of substantial amounts of Common Stock of the Company in the public market after
the restrictions described  below lapse  could adversely  affect the  prevailing
market  price of the Common Stock and the ability of the Company to raise equity
capital in the future.
 
    As of  the  date of  this  Prospectus,  the Company  will  have  outstanding
24,112,800  shares of Common  Stock (excluding 2,857,808  shares of Common Stock
issuable pursuant  to  the  1996  Warrant Plan  and  Noteholder  Warrants).  See
"Capitalization"  and  "Description  of  Capital Stock."  Of  these  shares, the
13,630,000 shares of Common Stock are freely tradable without restriction  under
the Securities Act except for any shares purchased by "affiliates," as that term
is  defined in  the Securities  Act, of  the Company.  The remaining  shares are
"restricted securities"  within  the  meaning  of Rule  144  adopted  under  the
Securities  Act (the "Restricted  Shares"). The Restricted  Shares generally may
not be sold  unless they are  registered under  the Securities Act  or are  sold
pursuant  to an exemption  from registration, such as  the exemption provided by
Rule 144 or Rule 144A under the Securities Act.
 
    Certain of the Company's security holders and all of its executive  officers
and  directors  have  the  power  to dispose  of  a  total  of  8,672,156 shares
(including 2,470,608 shares issuable upon exercise of the Management  Warrants).
These  shares  will  not be  eligible  for  sale in  the  public  market without
registration unless such sales meet the conditions and restrictions of Rule  144
as  described below. KIA V and KEP V expect to distribute shares of Common Stock
to their respective partners, and may in the future sell or otherwise dispose of
Common Stock, including additional distribution to their respective partners.
 
    KIA V and KEP V distributed approximately 406,350 shares of Common Stock  to
certain  of its partners in  lieu of cash in  conjunction with the Offering. The
recipients of such distributions agreed with  KIA V, KEP V and the  underwriters
for  the Offering  not to offer,  sell, or  otherwise dispose of  such shares of
Common Stock prior to March 31, 1997 without the prior written consent of KIA  V
and  Alex. Brown & Sons Incorporated. KIA V, KEP V and their partners, Daniel L.
Simon, Brian  T.  Clingen  and  Paul  G.  Simon  and  certain  other  individual
shareholders  are entitled to  four demand and  certain "piggyback" registration
rights.
 
    In general, under Rule 144 as currently adopted and in effect in April 1997,
any person (or persons whose shares are aggregated), including an affiliate, who
has beneficially owned shares  for a period  of at least  one year (as  computed
under  Rule 144) is entitled to sell, within any three-month period, a number of
shares that does not exceed the greater of (i) 1% of the then-outstanding shares
of Common Stock (approximately 241,000 shares as of the date of this  Prospectus
(including  shares issuable  pursuant to  the 1996  Warrant Plan  and Noteholder
Warrants)) and (ii) the  average weekly trading volume  in the Company's  Common
Stock during the four calendar weeks immediately preceding the date on which the
notice  of such sale on Form 144 is  filed with the Commission. Sales under Rule
144 are also subject to certain provisions relating to notice and manner of sale
and the  availability  of  current  public information  about  the  Company.  In
addition,  a person (or persons whose shares are aggregated) who has not been an
affiliate of the Company at any time during the 90 days immediately preceding  a
sale,  and  who has  beneficially owned  the shares  of at  least two  years (as
computed under  Rule 144),  would be  entitled to  sell such  shares under  Rule
144(k)  without regard to  the volume limitation  and other conditions described
above. The  foregoing summary  of Rule  144 is  not intended  to be  a  complete
description thereof.
 
                                       59
<PAGE>
               DESCRIPTION OF INDEBTEDNESS AND OTHER COMMITMENTS
 
   
    The  following is  a description of  the principal  agreements governing the
indebtedness of the Company and UOI as of May 31, 1996. The following  summaries
of  certain provisions of the Amended Credit Facility and the UOI Indentures (as
such terms are defined  below) are qualified in  their entirety by reference  to
the  agreement to which each  summary relates, a copy of  which is an exhibit to
the registration statement of  which this Prospectus is  a part. See  "Available
Information."  Defined terms  used below and  not defined have  the meanings set
forth in the respective agreements.
    
 
THE DEBT TENDER OFFERS
 
    On June 23, 1994, the Company issued $50 million aggregate principal  amount
of  the Existing Company Notes and  50,000 Warrants to purchase 1,000,000 shares
of Common Stock  (after the  consummation of the  Offering and  the stock  split
contemplated  immediately prior thereto) pursuant  to an indenture (the "Secured
Note Indenture") between the Company and the United States Trust Company of  New
York, as trustee. In October 1996, the Company completed the Company Debt Tender
Offer to purchase all of the outstanding Existing Company Notes. Simultaneously,
UOI  completed the UOI Debt Tender Offer to purchase all of the then outstanding
Existing UOI  Notes.  These  tender  offers are  sometimes  referred  to  herein
collectively as the "Debt Tender Offers."
 
   
NEW CREDIT FACILITY AND AMENDED CREDIT FACILITY
    
 
   
    In October 1996, UOI entered into the New Credit Facility and, as amended in
May  1997, the Amended Credit Facility, the terms and conditions of which are as
set forth below:
    
 
    REVOLVING CREDIT FACILITY
 
    COMMITMENT; INTEREST.  The Revolving Credit Facility is a revolving line  of
credit facility providing for borrowings of up to $12.5 million that may be used
for   general  corporate   purposes  including   working  capital  requirements.
Borrowings under the Revolving Credit Facility may be in the form of  eurodollar
loans  or  announced  base rate  loans  as  determined by  UOI.  UOI  may prepay
borrowings under the  Revolving Credit  Facility, and  may reborrow  (up to  the
amount of the commitment then in effect) any amounts that are repaid or prepaid.
 
   
    TERMINATION  OF  COMMITMENT.    The  initial  commitment  of  $12.5  million
terminates on September 30, 2004, unless  extended, or upon the occurrence of  a
Change  of Control (as defined in the Amended Credit Facility). On each of these
dates, UOI is  required to  repay borrowings  (together with  fees and  interest
accrued  thereon and  any additional  amounts owing  under the  Revolving Credit
Facility) in excess of the commitment as reduced.
    
 
    SECURITY.  UOI's obligations under the Revolving Credit Facility are secured
by  first  priority  liens  (subject  to  certain  permitted  encumbrances)   on
substantially  all of the assets of UOI. In addition, UOI has pledged all of the
stock of its subsidiaries and the Company has pledged all of the stock of UOI as
security for UOI's obligations.
 
    COVENANTS.  The Revolving Credit Facility restricts UOI and its subsidiaries
from, among other things: (i) changes in business; (ii) with certain exceptions,
consolidation; mergers,  sales  or  purchases  of  assets;  (iii)  with  certain
exceptions,  incurring, creating,  assuming or suffering  to exist  any liens or
encumbrances upon property of UOI or assigning any right to receive income; (iv)
with certain exceptions, creating, incurring, assuming or suffering to exist any
indebtedness; (v) making investments or loans  in any other person or entity  or
acquiring   or  establishing   any  subsidiaries  except   for  investments  and
subsidiaries permitted  under  the  Revolving  Credit  Facility;  (vi)  selling,
assigning  or otherwise encumbering  or disposing of the  capital stock or other
securities of any subsidiary; (vii) making any optional or voluntary prepayments
on  indebtedness;  (viii)  with  certain  exceptions,  redeeming,  retiring   or
purchasing  capital stock of UOI or declaring or paying dividends on the capital
stock of UOI; and (ix)  except as to certain  transactions that comply with  the
terms  of  the  Revolving  Credit  Facility,  entering  into  transactions  with
affiliates.  With   respect   to  additional   acquisitions,   such   additional
acquisitions  require the consent of the lenders unless such acquisitions do not
exceed $50,000,000 in the aggregate
 
                                       60
<PAGE>
   
or the Holdings Leverage  Ratio (as defined in  the Amended Credit Facility)  is
less  than 5.50 to 1.0. In addition, the Revolving Credit Facility also requires
UOI to maintain  certain levels  of EBITDA  and interest  expense coverage,  and
limits  UOI's  capital  expenditures to  $10  million  in each  fiscal  year (in
addition to  additional permitted  expenditures not  in excess  of the  "basket"
amount  set forth therein),  which amount is  increased annually to  105% of the
maximum amount for the immediately preceding twelve-month period.
    
 
   
    CHANGE OF CONTROL.  A  Change of Control of UOI  (as defined in the  Amended
Credit  Facility)  constitutes an  event of  default  permitting the  lenders to
accelerate indebtedness under and terminate the Revolving Credit Facility.
    
 
    ACQUISITION CREDIT FACILITY
 
    COMMITMENT;  INTEREST.    The  Acquisition  Credit  Facility  as  originally
configured  consisted  of a  total commitment  in the  amount of  $287.5 million
pursuant to which $75  million was available  under a term  loan on the  closing
date  of  the Acquisition  Credit Facility  in  order to  finance, in  part, the
Acquisitions and $212.5 million which was and continues to be available under  a
revolving/term  loan facility.  UOI drew an  amount approximately  equal to $285
million to finance the POA Acquisition  and for fees and expenses in  connection
therewith.  The $212.5  million revolving loan  facility may  be reborrowed from
time to time;  the $75 million  term loan was  repaid from the  proceeds of  the
October  Offerings and may  not be reborrowed.  Borrowings under the Acquisition
Credit Facility may be in  the form of eurodollar  loans or announced base  rate
loans as determined by UOI. See "Use of Proceeds."
 
   
    TERMINATION  OF COMMITMENT.   The $212.5  million revolving  loan matures on
September 30, 2003, or upon the occurrence of a Change of Control (as defined in
the  Amended  Credit  Facility).  The  availability  under  the  $212.5  million
revolving loan terminates in September 1999.
    
 
    SECURITY.    UOI's obligations  under  the Acquisition  Credit  Facility are
secured by first priority liens  (subject to certain permitted encumbrances)  on
substantially  all of the assets of UOI. In addition, UOI has pledged all of the
stock of its subsidiaries and the Company has pledged all of the stock of UOI as
security for UOI's obligations.
 
   
    COVENANTS.    The  Acquisition  Credit   Facility  restricts  UOI  and   its
subsidiaries  from,  among  other things:  (i)  changes in  business;  (ii) with
certain exceptions, consolidation; mergers, sales or purchases of assets;  (iii)
with certain exceptions, incurring, creating, assuming or suffering to exist any
liens  or encumbrances upon  property of UOI  or assigning any  right to receive
income; (iv) with certain exceptions, creating, incurring, assuming or suffering
to exist any indebtedness; (v) making  investments or loans in any other  person
or  entity or acquiring or establishing  any subsidiaries except for investments
and subsidiaries permitted under the Acquisition Credit Facility; (vi)  selling,
assigning  or otherwise encumbering  or disposing of the  capital stock or other
securities of any subsidiary; (vii) making any optional or voluntary prepayments
on  indebtedness;  (viii)  with  certain  exceptions,  redeeming,  retiring   or
purchasing  capital stock of UOI or declaring or paying dividends on the capital
stock of UOI; and (ix)  except as to certain  transactions that comply with  the
terms  of  the  Acquisition  Credit Facility,  entering  into  transactions with
affiliates.  With   respect   to  additional   acquisitions,   such   additional
acquisitions  require the consent of the lenders unless such acquisitions do not
exceed $50,000,000 in the aggregate or  the Holdings Leverage Ratio (as  defined
in  the Amended  Credit Facility)  is less  than 5.50  to 1.0.  In addition, the
Acquisition Credit  Facility also  requires UOI  to maintain  certain levels  of
EBITDA  and interest expense coverage, and  limits UOI's capital expenditures to
$10  million  in  each  fiscal   year  (in  addition  to  additional   permitted
expenditures  not in  excess of  the "basket"  amount set  forth therein), which
amount is increased to 105% of the maximum amount for the immediately  preceding
twelve-month period.
    
 
   
    CHANGE  OF CONTROL.  A  Change of Control of UOI  (as defined in the Amended
Credit Facility)  constitutes an  event  of default  permitting the  lenders  to
accelerate indebtedness under and terminate the Acquisition Credit Facility.
    
 
                                       61
<PAGE>
   
    TERM  LOAN FACILITY.  The Term Loan Facility provides the Company with a $75
million term loan that was drawn  upon by UOI in May  1997 in order to pay  down
amounts owed under the Acquisition Credit Facility and has the same terms as the
Acquisition Credit Facility maturing on September 30, 2003.
    
 
THE UOI NOTES
 
    THE  OCTOBER NOTES.   In  October 1996,  UOI issued  $225 million  of 9 3/4%
Senior Subordinated Notes due  2006 pursuant to  an Indenture (the  "Indenture")
entered into by UOI and the United States Trust Company of New York, as trustee.
The  October Notes  are general, unsecured  obligations of  UOI, subordinated in
right of payment to  all Senior Debt  (as defined in  the Indenture pursuant  to
which the October Notes were issued) of UOI.
 
    The  October  Notes  were  issued only  in  fully  registered  form, without
coupons, in denominations of $1,000 and integral multiples thereof.
 
    The October  Notes  mature on  October  15,  2006. The  October  Notes  bear
interest  at the rate per annum of 9 1/2%  from the date of issuance or from the
most recent interest payment  date to which interest  has been paid or  provided
for,  payable semi-annually on April 15 and  October 15 of each year, commencing
April 15, 1997, to the persons in whose names such October Notes are  registered
at  the close of business on the April 1 or October 1 immediately preceding such
interest payment date.  Interest will be  calculated on the  basis of a  360-day
year consisting of twelve 30-day months.
 
    UOI will not have the right to redeem any October Notes prior to October 15,
2001  (other than out of the net cash proceeds of a public offering or a private
placement of  equity  securities  of  the Company,  as  described  in  the  next
following  paragraph).  The October  Notes will  be redeemable  for cash  at the
option of UOI, in whole or  in part, at any time  on or after October 15,  2001,
upon  not less  than 30  days nor  more than  60 days  notice to  each holder of
October Notes, at the following  redemption prices (expressed as percentages  of
the  principal amount) if redeemed during the 12-month period commencing October
15 of the years indicated below, in  each case (subject to the right of  holders
of  record on a record date to receive  interest due on an interest payment date
that is on or prior  to such redemption date)  together with accrued and  unpaid
interest thereon to the redemption date:
 
<TABLE>
<CAPTION>
YEAR                                                                               PERCENTAGE
- ---------------------------------------------------------------------------------  -----------
<S>                                                                                <C>
2001.............................................................................     104.875%
2002.............................................................................     103.250%
2003.............................................................................     101.625%
2004 and thereafter..............................................................     100.000%
</TABLE>
 
    Until  October 15,  1999, upon any  public offering or  private placement of
equity securities of the Company, in each case resulting in net cash proceeds of
$100 million  or more  which are  then contributed  in full  to UOI,  up to  $35
million  aggregate principal amount of the October  Notes may be redeemed at the
option of UOI within 120 days of  such public offering or private placement,  on
not  less than 30 days, but not more than  60 days, notice to each holder of the
October Notes to  be redeemed,  with cash  from the  net cash  proceeds of  such
public  offering or  private placement,  at 110%  of principal,  (subject to the
right of  holders of  record on  a record  date to  receive interest  due on  an
interest payment date that is on or prior to such redemption date) together with
accrued  and unpaid interest to the  date of redemption; PROVIDED, HOWEVER, that
immediately following  such  redemption  not less  than  $65  million  aggregate
principal amount of the October Notes are outstanding.
 
    In  the case of a  partial redemption, the Trustee  shall select the October
Notes or portions thereof for redemption on a PRO RATA basis, by lot or in  such
other manner it deems appropriate and fair. The October Notes may be redeemed in
part in multiples of $1,000 only. The October Notes will not have the benefit of
any sinking fund. Notice of any redemption will be sent, by first class mail, at
least  30 days and not more than 60  days prior to the date fixed for redemption
to the holder of each October Note to be redeemed to such holder's last  address
as then shown upon the registry books of the registrar.
 
                                       62
<PAGE>
    The  Indenture restricts UOI and its  subsidiaries from, among other things:
(i) incurring indebtedness and allowing  subsidiaries to issue preferred  stock;
(ii)  incurring liens or  guaranteeing obligations except  for certain permitted
liens with certain  exceptions; (iii) entering  into mergers or  consolidations;
(iv)  selling or otherwise  disposing of property, business  or assets; (v) with
certain exceptions, declaring  dividends or  making loans  or investments;  (vi)
making  optional payments  or prepayments  of indebtedness;  (vii) entering into
transactions with  affiliates; (viii)  with  certain exceptions,  entering  into
agreements  prohibiting or  limiting the ability  of UOI or  its subsidiaries to
create liens upon its property,  assets or revenues in  favor of the holders  of
October  Notes or pay dividends or indebtedness  to UOI or its subsidiaries; and
(ix) engaging in any businesses other than the business of outdoor advertising.
 
    Upon a change of control,  each holder of October  Notes may require UOI  to
repurchase  all or a portion of such  holder's October Notes at a purchase price
equal to 101%  of their accreted  value on the  date of purchase.  A "change  in
control"  occurs upon (i) any  merger or consolidation of  UOI or the Company or
any sale, transfer or conveyance of the assets of UOI or the Company which as  a
result, causes more than 50% of the voting power of the equity securities of UOI
or  the Company to  a party other than  the Company or  a permitted holder, (ii)
acquisition by any Person or group other than the Company or a permitted  holder
of  in excess of 50% of the voting power  of the equity securities of UOI or the
Company, or (iii) the members  of the Board of Directors  as of the date of  the
Indenture  or their duly elected replacements,  fail to constitute a majority of
the Board of Directors.
 
   
    THE DECEMBER NOTES.   In December 1996,  UOI issued $100  million of 9  3/4%
Series  B Senior Subordinated Notes due 2006 and in May 1997, UOI exchanged such
notes for $100 million  9 3/4% Series B  Senior Subordinated Exchange Notes  due
2006  with terms substantially  the same as  the October Notes  in a transaction
registered  under  the  Securities  Act.  The  December  Notes  have  terms  and
conditions substantially similar to the October Notes.
    
 
                    CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
    The  following is a summary of the material United States federal income tax
consequences of holding and disposing of the Noteholder Warrants. The summary is
based upon the Internal Revenue Code of 1986, as amended to the date hereof (the
"Code"),   existing   and   proposed   Treasury   regulations,    administrative
pronouncements and judicial decisions now in effect, all of which are subject to
change  (possibly on  a retroactive  basis). This  summary does  not discuss all
aspects of federal income taxation that might be relevant to investors in  light
of  their particular circumstances  or to certain types  of investors subject to
special treatment under  the federal income  tax laws (for  example, dealers  in
securities,   tax-exempt   organizations,   insurance   companies   and  foreign
taxpayers). Furthermore, this summary  does not discuss  the consequences to  an
investor  under  state, local  or foreign  tax  laws. Prospective  investors are
advised to consult their  own tax advisors regarding  the federal, state,  local
and  other  tax  considerations  of  holding  and  disposing  of  the Noteholder
Warrants. This discussion is not binding on the Internal Revenue Service or  the
courts.  The  Company has  not sought  and will  not seek  any rulings  from the
Internal Revenue Service with respect to the positions of the Company  discussed
herein.  There can be  no assurance that  the Internal Revenue  Service will not
take a  different  position  concerning  the tax  consequences  of  holding  and
disposing of the Noteholder Warrants. The discussion assumes that holders of the
Noteholder  Warrants will  hold them as  "capital assets" within  the meaning of
Section 1221 of the Code.
 
    The filing and effectiveness of this Registration Statement should not cause
Noteholder Warrantholders to realize taxable gain or loss for federal income tax
purposes.
 
    No gain or  loss will  be recognized by  a Noteholder  Warrantholder on  the
purchase of Common Stock for cash on the exercise of the Noteholder Warrant. The
basis  of Common Stock purchased upon exercise  of a Noteholder Warrant for cash
will include such  Noteholder Warrantholder's  basis in  the Noteholder  Warrant
plus  the amount  of cash  consideration paid  upon exercise.  Any gain  or loss
recognized on the sale or other disposition of a Noteholder Warrant (other  than
upon exercise of the Noteholder Warrant) will generally be capital gain or loss.
The   gain  or  loss  will  be  equal  to  the  difference  between  the  amount
 
                                       63
<PAGE>
realized on such sale  or other disposition  and the Noteholder  Warrantholder's
tax   basis  in  such  Noteholder  Warrant.   If  a  Noteholder  Warrant  lapses
unexercised, the  Noteholder Warrantholder  generally will  recognize a  capital
loss equal to the Noteholder Warrantholder's tax basis in the Noteholder Warrant
at  the time the Noteholder Warrant lapses.  The Company has determined that the
tax basis  of a  Noteholder  Warrant held  by  a Noteholder  Warrantholder  that
acquired the Noteholder Warrant as part of the initial offering of Units is $40.
Under current Treasury regulations, this determination will generally be binding
on  all such  Noteholder Warrantholders,  except a  Noteholder Warrantholder who
discloses to the Internal Revenue Service that such Noteholder Warrantholder  is
adopting   a  different  determination  and  attaches  a  form  containing  this
disclosure to such Noteholder Warrantholder's income tax return for the tax year
that includes the acquisition date of the Unit.
 
    Although the tax  treatment of  payments by the  Company with  respect to  a
Noteholder  Warrant upon a Shelf Registration  Default, as described above under
"Description of Noteholder Warrants --  Registration," is unclear at this  time,
under one interpretation the tax basis in a Noteholder Warrant may be reduced by
the  amount of such  payments. Alternatively, such payments  could be taxable to
Noteholder Warrantholders as a  distribution paid with respect  to stock of  the
Company.  Another alternative  is that such  payments will be  taxed as ordinary
income. The tax  treatment of  payments by  the Company  of dividend  equivalent
amounts  described  above  under  "Description of  Noteholder  Warrants  -- Cash
Dividends" is  unclear  at  this  time.  Such  payments  may  be  taxable  as  a
distribution  paid with respect to stock  of the Company. Another alternative is
that such payments will be taxed as ordinary income.
 
    Adjustments in the exercise price  of the Noteholder Warrants made  pursuant
to  the anti-dilution provisions  of the Noteholder  Warrants to reflect certain
distributions to the holders of Common Stock may result in taxable distributions
to Noteholder Warrantholders pursuant  to the deemed  dividend rules of  Section
305  of the Code and the  Treasury regulations promulgated thereunder. The basis
of a Noteholder Warrant should be increased by the amount of any such dividend.
 
    THE FOREGOING DISCUSSION OF CERTAIN  FEDERAL INCOME TAX CONSEQUENCES IS  NOT
TAX  ADVICE.  ACCORDINGLY, EACH  PERSON CONSIDERING  THE PURCHASE  OF NOTEHOLDER
WARRANTS SHOULD CONSULT  HIS, HER OR  ITS OWN  ADVISOR WITH RESPECT  TO THE  TAX
CONSEQUENCES TO HIM, HER OR IT OF THE PURCHASE, OWNERSHIP AND DISPOSITION OF THE
NOTEHOLDER  WARRANTS, INCLUDING THE APPLICABILITY AND EFFECT OF STATE, LOCAL AND
FOREIGN TAX LAWS AND OF CHANGES IN THE APPLICABLE TAX LAWS.
 
                                       64
<PAGE>
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
SELLING SECURITYHOLDERS
 
    As of the date hereof, the Noteholder  Warrants are held in the form of  the
Global  Warrant  registered in  the  name of  Cede &  Co.,  the nominee  for the
Depository. With respect to the offer and sale by any Selling Securityholder  of
Securities  pursuant to this Prospectus, a Prospectus Supplement that sets forth
the name of the Selling Securityholder and the Securities being offered for sale
will accompany this Prospectus. Because the Selling Securityholders may sell all
or a portion of  their Securities at any  time and from time  to time after  the
date  hereof, no  estimate can  be made  of the  amount of  Securities that each
Selling Securityholder may retain upon completion of the offering to which  this
Prospectus relates.
 
METHOD OF SALE
 
    The  Selling  Securityholders may  sell any  or  all the  Securities through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers in one or more  transactions in the over-the-counter market, if
such a  market  develops, or  in  privately  negotiated transactions,  or  in  a
combination  of  such transactions.  Such transactions  may  be effected  by the
Selling Securityholders at  market prices  prevailing at  the time  of sale,  at
prices  related to  such prevailing market  prices, at negotiated  prices, or at
fixed prices, which may be changed. Such underwriters, dealers, brokers or other
agents may  receive  compensation  in  the form  of  discounts,  concessions  or
commissions  from the Selling  Securityholders and may  receive commissions from
the purchasers of the Securities for whom they act as agent.
 
    Any Selling Securityholder  and any  dealer, broker or  other agent  selling
Securities  for the Selling Securityholders or  purchasing any Securities from a
Selling Securityholder for purposes of resale may be deemed to be an underwriter
under the Securities Act and any profit  from the sale of the Securities or  any
compensation  received by such  Selling Securityholder, dealer,  broker or other
agent may  be deemed  underwriting  compensation. Neither  the Company  nor  the
Selling  Securityholders can presently estimate the amount of such compensation.
The Company knows of no existing arrangements between any Selling Securityholder
and any other Selling  Securityholder, underwriter, dealer,  or broker or  other
agent.
 
    In the event that any underwriters are used in the sale of any Securities, a
Prospectus  Supplement or other appropriate document will be delivered with this
Prospectus which will describe any material arrangements for the distribution of
such Securities, including the name or  names of any underwriters, the  purchase
price  of such Securities  and the proceeds to  the Selling Securityholders from
any  such  sale,  any  underwriting  discounts  and  other  items   constituting
underwriters'  compensation, any initial public offering price and any discounts
or concessions allowed  or reallowed  or paid  to dealers,  together with  other
related information.
 
    The  Company will issue  and sell the  shares of Common  Stock issuable upon
exercise of the Noteholder Warrants, from time to time, to registered holders of
the Noteholder Warrants upon the exercise thereof.
 
    To  comply  with  certain  states'  securities  laws,  if  applicable,   the
Securities  may  be sold  in  such states  only  through registered  or licensed
brokers or dealers.  In addition, in  certain states the  Securities may not  be
sold  unless they have been registered or qualified for sale in such state or an
exemption from registration or qualification is available and is complied with.
 
    There is currently no public market for the Noteholder Warrants. The Company
does not currently intend to apply for listing of the Noteholder Warrants on any
stock exchange. Therefore, there  is no assurance that  an active public  market
for the Noteholder Warrants will develop or that if such a market develops, that
it will continue. The Common Stock is quoted on the Nasdaq National Market under
the symbol "UOUT."
 
                                       65
<PAGE>
EXPENSES
 
    The  Company has agreed to pay the  expenses incurred in connection with the
preparation  and  filing  of  this  Prospectus  and  the  related   Registration
Statement,  except for commissions  of brokers or dealers  and may transfer fees
incurred in  connection  with  the  sales  of  the  Securities  by  any  Selling
Securityholder,  which will be paid by  such Selling Securityholder. The Company
has also agreed to  pay the fees  and expenses incurred  in connection with  the
registration  or qualification of the Securities for sale under state securities
laws.
 
REGISTRATION OBLIGATIONS OF THE COMPANY
 
    Pursuant to the Warrant  Agreement, the Company has  agreed to use its  best
efforts  to maintain the  effectiveness of the  Registration Statement, of which
this Prospectus  forms a  part, at  all times,  for so  long as  any  Noteholder
Warrants  remain outstanding  and for 3  years from  the date on  which the last
Noteholder Warrant is exercised or such shorter period that will terminate  when
all  Noteholder Warrants  and all  Warrant Shares  covered by  this Registration
Statement, of which this Prospectus is a  part, have been sold pursuant to  such
Registration Statement.
 
INDEMNIFICATION
 
    Pursuant  to the provisions contained  in the Registration Rights Agreement,
the Company is obligated  under certain circumstances  to indemnify the  Selling
Securityholders   who  sell  Securities  pursuant   to  this  Prospectus,  their
respective officers, directors  and agents,  and controlling  persons, and  each
underwriter  in  an  offering  or  sale  of  such  Securities,  against  certain
liabilities related to such sale  or disposition, including liabilities  arising
under  the Securities Act,  or to contribute  to payments which  such persons or
entities may be required to make in respect thereof. Pursuant to the  provisions
of the Registration Rights Agreement, the Company may, in certain circumstances,
also   be   entitled  to   indemnification  or   contribution  by   the  Selling
Securityholders or underwriters participating in an offering of the Securities.
 
                                 LEGAL MATTERS
 
    The validity of  the Noteholder  Warrants and  the Warrant  Shares has  been
passed upon for the Company by Sidley & Austin, Chicago, Illinois.
 
                                    EXPERTS
 
   
    The Consolidated Financial Statements of the Company as of December 31, 1995
and  1996 and for each of the three years in the period ended December 31, 1996,
the Statement of  Revenues and  Direct Expenses of  Ad-Sign for  the year  ended
December 31, 1995 and the Financial Statements of POA Acquisition Corporation as
of  September 30,  1996 and December  31, 1995 and  1994 and for  the nine month
period ended September  30, 1996 and  for each of  the two years  in the  period
ended  December 31, 1995  included in this  Prospectus have been  so included in
reliance on the report of  Price Waterhouse LLP, independent accountants,  given
on the authority of said firm as experts in auditing and accounting.
    
 
   
    The Consolidated Financial Statements of NOA Holding Company at May 31, 1995
and  1994, and for  each of the  three years in  the period ended  May 31, 1995,
appearing in this  Prospectus and  Registration Statement have  been audited  by
Ernst  & Young LLP, independent  auditors, as set forth  in their report thereon
appearing elsewhere herein, and are included in reliance upon such report  given
upon the authority of such firm as experts in accounting and auditing.
    
 
    The  Consolidated  Financial  Statements  of Revere  Holding  Corp.  and its
subsidiaries as of December  31, 1995 and  for the year  then ended included  in
this  Prospectus have  been audited by  Arthur Andersen  LLP, independent public
accountants, as stated in their report with respect thereto, and are included in
reliance upon such report given  upon the authority of  such firm as experts  in
accounting and auditing.
 
                                       66
<PAGE>
                             AVAILABLE INFORMATION
 
    The  Company  is subject  to the  reporting  requirements of  the Securities
Exchange Act of 1934 (the "Exchange  Act"), and, in accordance therewith,  files
periodic  reports and  other information  with the  Commission. The  Company has
filed with the Commission a Registration Statement (which term shall include all
amendments thereto) on Form  S-1 under the Securities  Act, with respect to  the
Securities  offered hereby.  This Prospectus,  which constitutes  a part  of the
Registration Statement, does not contain all of the information set forth in the
Registration Statement, certain parts  of which are  omitted in accordance  with
the  rules  and  regulations of  the  Commission. Statements  contained  in this
Prospectus as  to the  contents of  any contract,  agreement or  other  document
referred to herein are not necessarily complete.
 
    With  respect to each report or  other information filed with the Commission
pursuant to the Exchange Act, and such contract, agreement or document filed  as
an  exhibit to the Registration Statement, reference is made to such exhibit for
a more complete description, and each  such statement is deemed to be  qualified
in  all respects by  such reference. The Registration  Statement and reports and
other information filed by the Company may be inspected, without charge, at  the
offices  of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549 and
at its regional offices at Seven World  Trade Center, New York, New York  10048,
and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such
materials  may be obtained at prescribed rates from the Public Reference Section
of the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C.  20549.
The  Commission maintains a World Wide Web site that contains reports, proxy and
information statements  and other  information regarding  registrants that  file
electronically   with  the   Commission  and  the   address  of   such  site  is
http:\\www.sec.gov.
 
    The Common Stock  of the Company  is quoted on  the Nasdaq National  Market.
Reports,  proxy and other information concerning the Company can be inspected at
the Nasdaq National Market.
 
    The Company intends  to distribute to  the holders of  its shares of  Common
Stock  annual reports containing consolidated financial statements audited by an
independent accountant  and  quarterly reports  containing  unaudited  condensed
consolidated financial information for the first three quarters of each year.
 
                                       67
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
 
   
<TABLE>
<S>                                                                                     <C>
Report of Independent Accountants.....................................................        F-2
Consolidated Balance Sheets...........................................................        F-3
Consolidated Statements of Operations.................................................        F-4
Consolidated Statements of Cash Flows.................................................        F-5
Consolidated Statements of Changes in Common Stockholders' Equity (Deficit)...........        F-6
Notes to Consolidated Financial Statements............................................        F-7
 
                                       NOA HOLDING COMPANY
 
Report of Independent Auditors........................................................       F-20
Consolidated Balance Sheets...........................................................       F-21
Consolidated Statements of Operations.................................................       F-22
Consolidated Statements of Stockholders' Equity.......................................       F-23
Consolidated Statements of Cash Flows.................................................       F-24
Notes to Consolidated Financial Statements............................................       F-25
 
                                             AD-SIGN
Report of Independent Accountants.....................................................       F-31
Statement of Revenues and Direct Expenses.............................................       F-32
Notes to the Statement of Revenues and Direct Expenses................................       F-33
                                   POA ACQUISITION CORPORATION
Report of Independent Accountants.....................................................       F-34
Balance Sheets........................................................................       F-35
Statements of Operations..............................................................       F-36
Statements of Shareholder's Equity....................................................       F-37
Statements of Cash Flows..............................................................       F-38
Notes to Financial Statements.........................................................       F-39
                                      REVERE HOLDING CORP.
Report of Independent Public Accountants..............................................       F-45
Consolidated Balance Sheets...........................................................       F-46
Consolidated Statements of Operations.................................................       F-47
Consolidated Statements of Stockholders' Equity.......................................       F-48
Consolidated Statements of Cash Flows.................................................       F-49
Notes to Consolidated Financial Statements............................................       F-50
</TABLE>
    
 
                                      F-1
<PAGE>
ITEM 8--FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
                         REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and
Stockholders of Universal Outdoor Holdings, Inc.
 
    In our opinion, the accompanying consolidated balance sheets and the related
consolidated  statements  of  operations,  of  changes  in  stockholders' equity
(deficit) and  of cash  flows  present fairly,  in  all material  respects,  the
financial  position of Universal Outdoor Holdings, Inc. and its subsidiary ("the
Company") at December 31, 1995 and 1996, and the results of their operations and
their cash flows for each  of the three years in  the period ended December  31,
1996,  in  conformity  with  generally  accepted  accounting  principles.  These
financial statements are  the responsibility  of the  Company's management;  our
responsibility  is to express an opinion  on these financial statements based on
our audits.  We conducted  our audits  of these  statements in  accordance  with
generally accepted auditing standards which require that we plan and perform the
audit  to obtain reasonable assurance about whether the financial statements are
free of material  misstatement. An audit  includes examining, on  a test  basis,
evidence  supporting the  amounts and  disclosures in  the financial statements,
assessing the  accounting  principles used  and  significant estimates  made  by
management,  and  evaluating the  overall  financial statement  presentation. We
believe that our  audits provide a  reasonable basis for  the opinion  expressed
above.
 
PRICE WATERHOUSE LLP
 
Chicago, Illinois
February 28, 1997
 
                                      F-2
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,    DECEMBER 31,
                                                                          1995            1996
                                                                     --------------  --------------   MARCH 31,
                                                                                                         1997
                                                                                                     ------------
                                                                                                     (UNAUDITED)
<S>                                                                  <C>             <C>             <C>
Current assets:
  Cash and equivalents.............................................    $       19      $   11,631     $    2,102
  Cash held in escrow..............................................        --               9,455
  Accounts receivable, less allowance for doubtful accounts of
   $106, $2,849, $106 and $2,123...................................         5,059          20,927         23,929
  Other receivables................................................           201           1,445          2,109
  Prepaid land leases..............................................         1,043           4,010          4,578
  Prepaid insurance and other......................................         1,029           4,173          4,722
                                                                     --------------  --------------  ------------
    Total current assets...........................................         7,351          51,641         37,440
                                                                     --------------  --------------  ------------
Property and equipment, net (Note 5)...............................        55,346         382,555        513,475
Goodwill and intangible assets, net (Note 6).......................         2,695         219,009        220,107
Other assets, net (Note 7).........................................         5,658          25,114         19,845
                                                                     --------------  --------------  ------------
Total assets.......................................................    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
 
                                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 
Current liabilities:
  Current maturities of long-term debt.............................    $       58      $   --         $   --
  Accounts payable.................................................         1,225           3,373          2,816
  Accrued expenses (Note 8)........................................         1,931          26,532         36,982
                                                                     --------------  --------------  ------------
    Total current liabilities......................................         3,214          29,905         39,798
                                                                     --------------  --------------  ------------
Long-term debt and other obligations (Note 9)......................       106,362         349,141        451,220
Other long-term liabilities........................................        --                 485            471
Long-term deferred income tax liabilities (Note 11)................        --              71,700         71,700
Commitments and contingencies (Notes 10 and 13)....................        --              --             --
Stockholders' equity (deficit):
  Preferred stock, $.01 par value, 10,000,000 shares authorized;
   and no shares issued and outstanding............................        --              --             --
  Common stock, $.01 par value, 75,000,000 shares authorized;
   7,000,000, 23,992,800, 7,000,000 and 24,112,800 shares issued
   and outstanding.................................................        --                 239            241
  Warrants.........................................................         2,500           9,967          9,967
  Additional paid in capital.......................................         1,451         295,162        298,000
  Accumulated deficit..............................................       (42,477)        (78,280)       (80,530)
                                                                     --------------  --------------  ------------
    Total stockholders' equity (deficit)...........................       (38,526)        227,088        227,678
                                                                     --------------  --------------  ------------
Total liabilities and stockholders' equity (deficit)...............    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
</TABLE>
    
 
          See accompanying notes to consolidated financial statements
 
                                      F-3
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                       (DOLLARS AND SHARES IN THOUSANDS)
 
   
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Revenues....................................  $  33,180  $  38,101  $    84,939     $   9,332       $    47,575
Less agency commissions.....................      3,414      3,953        8,801           905             3,567
                                              ---------  ---------  -----------       -------     ---------------
  Net revenues..............................     29,766     34,148       76,138         8,427            44,008
                                              ---------  ---------  -----------       -------     ---------------
Operating expenses:
  Direct advertising expenses...............     11,806     12,864       26,468         3,571            18,445
  General and administrative expenses.......      3,873      4,645       10,648         1,227             4,401
  Depreciation and amortization.............      7,310      7,402       18,286         2,032            12,859
  Non-cash compensation expense (Note 12)...     --         --            9,000        --               --
                                              ---------  ---------  -----------       -------     ---------------
                                                 22,989     24,911       64,402         6,830            35,705
                                              ---------  ---------  -----------       -------     ---------------
Operating income............................      6,777      9,237       11,736         1,597             8,303
                                              ---------  ---------  -----------       -------     ---------------
Other expense:
  Interest expense, including net
   amortization of bond discount (premium)
   of $1,818, $3,982, $4,256, $1,109 and
   $(2).....................................      9,836     12,234       19,567         3,594            10,735
  Other expenses............................      2,107        706        1,398            11              (182)
                                              ---------  ---------  -----------       -------     ---------------
    Total other expense.....................     11,943     12,940       20,965         3,605            10,553
                                              ---------  ---------  -----------       -------     ---------------
Loss before extraordinary item..............     (5,166)    (3,703)      (9,229)       (2,008)           (2,250)
Extraordinary loss on early extinguishment
 of debt....................................     --         --           26,574        --               --
                                              ---------  ---------  -----------       -------     ---------------
Net loss....................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
                                              ---------  ---------  -----------       -------     ---------------
                                              ---------  ---------  -----------       -------     ---------------
Loss per common and common equivalent share:
Loss before extraordinary item..............  $   (0.67) $   (0.48) $     (0.58)    $   (0.26)      $     (0.09)
Extraordinary loss..........................     --         --      $     (1.68)       --               --
Net loss....................................  $   (0.67) $   (0.48) $     (2.27)    $   (0.26)      $     (0.09)
Weighted average common and common
 equivalent shares outstanding..............      7,654      7,654       15,787         7,654            24,096
</TABLE>
    
 
          See accompanying notes to consolidated financial statements.
 
                                      F-4
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
   
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Cash flows from operating activities:
  Net loss..................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
  Depreciation..............................      7,466     10,354       13,309     $   2,405             8,474
  Amortization..............................      2,126      1,690        4,977           900             4,630
  Noncash compensation related to
   warrants.................................     --         --            9,000        --               --
  Extraordinary loss........................     --         --           26,574        --               --
  Loss on sale of property and equipment....         90     --          --             --               --
  Accretion of preferred stock dividends....      1,509     --          --             --               --
  Changes in assets and liabilities, net of
   effects from acquisitions:
    Accounts receivable and other
     receivables............................     (1,278)      (762)      (1,200)          113            (3,664)
    Prepaid land leases, insurance and
     other..................................       (223)      (391)         435          (539)              (98)
    Accounts payable and accrued expenses
     .......................................        384       (188)      (3,308)        2,018             4,685
                                              ---------  ---------  -----------  ---------------  ---------------
      Net cash from operating activities....      4,908      7,000       13,984         2,889            11,777
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows used in investing activities:
  Capital expenditures......................     (5,671)    (5,620)      (7,178)       (1,966)           (3,584)
  Payments for acquisitions, net of cash
   acquired.................................     (3,355)    (1,925)    (490,813)      (13,621)         (128,104)
  Proceeds from sale of property and
   equipment................................      1,003     --          --                              --
  Payment for consulting agreement..........     --         (1,400)     --                              --
  Other payments............................       (160)      (124)          13           (86)          --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash used in investing activities...     (8,183)    (9,069)    (497,978)      (15,673)         (131,688)
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows from (used in) financing
 activities:
  Proceeds from long-term debt offerings....     25,408     --          325,255                         --
  Long-term debt repayments.................       (272)      (262)    (117,815)          (33)             (497)
  Deferred financing costs..................     (1,888)      (336)     (14,590)                           (606)
  Net borrowings under credit agreements....      3,040      2,671      486,052        12,809           102,030
  Repayment of credit facilities............     --         --         (475,713)                        --
  Proceeds from equity offerings............     --         --          292,417                         --
  Payment for redemption of preferred
   stock....................................    (23,015)    --          --                              --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash from financing activities......      3,273      2,073      495,606        12,776           100,927
                                              ---------  ---------  -----------  ---------------  ---------------
Net increase (decrease) in cash and
 equivalents................................         (2)         4       11,612            (8)          (18,984)
Cash and equivalents, at beginning of
 period.....................................         17         15           19            19            21,086
                                              ---------  ---------  -----------  ---------------  ---------------
Cash and equivalents, at end of period......  $      15  $      19  $    11,631     $      11       $     2,102
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
Supplemental cash flow information:
  Interest paid during the period...........  $   7,885  $   8,196  $    10,910     $     401       $     1,366
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
</TABLE>
    
 
          See accompanying notes to consolidated financial statements
 
                                      F-5
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
      CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
                       (DOLLARS AND SHARES IN THOUSANDS)
 
   
<TABLE>
<CAPTION>
                                                                COMMON
                                                  SHARES OF    STOCK AND                                 TOTAL
                                     SHARES OF     COMMON     ADDITIONAL                             STOCKHOLDERS'
                                      COMMON     STOCK B AND    PAID-IN                ACCUMULATED       EQUITY
                                       STOCK          C         CAPITAL    WARRANTS      DEFICIT       (DEFICIT)
                                    -----------  -----------  -----------  ---------  -------------  --------------
<S>                                 <C>          <C>          <C>          <C>        <C>            <C>
Balance at December 31, 1993......       7,000                $     1,051              $   (33,608)   $    (32,557)
Debt proceeds attributable to
 warrants issued..................                                            $2,500                         2,500
Reclassification of redeemable
 common stock.....................                                    400                                      400
Net loss..........................                                                          (5,166)         (5,166)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1994......       7,000                      1,451      2,500       (38,774)        (34,823)
Net loss..........................                                                          (3,703)         (3,703)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1995......       7,000                      1,451      2,500       (42,477)        (38,526)
Issuance of Class B and C common
 shares...........................                    6,000        30,000                                   30,000
Issuance of warrants..............                                             9,000                         9,000
Conversion of Class B and Class C
 common stock shares to common
 shares...........................       6,000       (6,000)
Initial stock offering proceeds,
 net of costs associated with
 issuance of $2,082...............       4,630                     60,353                                   60,353
Exercise of warrants..............         613                      1,533     (1,533)
Secondary stock offering proceeds,
 net of costs associated with
 issuance of $796.................       5,750                    202,064                                  202,064
Net loss..........................                                                         (35,803)        (35,803)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1996......      23,993       --       $   295,401     $9,967  $    (78,280 ) $     227,088
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
 
(UNAUDITED)
Issuance of common stock shares...         120                      2,906                                    2,906
Costs associated with 1996
 offerings........................                                    (66)                                     (66 )
Net loss for the three months
 ended March 31, 1997.............                                                          (2,250 )        (2,250 )
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at March 31, 1997.........      24,113                $   298,241  $   9,967  $    (80,530 ) $     227,678
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
</TABLE>
    
 
   
          See accompanying notes to consolidated financial statements.
    
 
                                      F-6
<PAGE>
   
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
    
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
    Universal  Outdoor  Holdings, Inc.,  was incorporated  on  May 23,  1991 and
through  its   principal   operating   subsidiary,   Universal   Outdoor,   Inc.
(collectively,   the  "Company")  is  engaged   principally  in  the  rental  of
advertising space on  outdoor advertising  structures. The  Company operates  in
three   distinct   regions:   the   Midwest   (Chicago,   Minneapolis/St.  Paul,
Indianapolis, Milwaukee, Des Moines, Evansville,  IN and Dallas), the  Southeast
(Orlando,  Jacksonville,  Palm Beach,  Ocala and  the Atlantic  Coast, including
Myrtle  Beach  and  the  Gulf   Coast  areas  of  Florida,  Memphis/Tunica   and
Chattanooga),  and  the East  Coast  (New York,  Washington  D.C., Philadelphia,
Northern New Jersey, Wilmington, Salisbury and Hudson Valley, NY).
 
    Historically, manufacturers  of  tobacco products,  principally  cigarettes,
have  been  major  users  of outdoor  advertising  displays,  including displays
operated by the Company. The following industries generated significant revenues
as a  percentage  of  the  Company's net  revenues  in  1996:  tobacco  (13.2%);
automotive (10.9%); retail (14.6%); and entertainment (11.2%).
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
    The  summary of significant  accounting policies is  presented to assist the
reader in  understanding and  evaluating  the Company's  consolidated  financial
statements.  These policies are in conformity with generally accepted accounting
principles consistently applied in all material respects.
 
BASIS OF CONSOLIDATION
 
    The consolidated financial  statements include the  accounts of the  Company
and  its  subsidiaries.  All material  intercompany  balances,  transactions and
profits have been eliminated.
 
REVENUE RECOGNITION
 
    The  Company's  revenues  are  generated  from  contracts  with  advertisers
generally  covering  periods of  one to  twelve  months. The  Company recognizes
revenues monthly over the period in  which advertisement displays are posted  on
the  advertising structures. A  full month's revenue is  recognized in the first
month of  posting. Costs  incurred  for the  production of  outdoor  advertising
displays  are recognized  in the  initial month of  the contract  or as incurred
during the  contract  period.  Payments  received in  advance  of  billings  are
recorded as deferred revenues.
 
CASH AND EQUIVALENTS
 
    The Company considers all highly-liquid investments with original maturities
of three months or less to be cash equivalents.
 
    Cash  held in escrow represents a deposit made by Revere Holding Corp. under
an agreement relating to  a contemplated acquisition  of property. The  property
was  subsequently not acquired and therefore the funds were returned to cash and
equivalents.
 
PREPAID LAND LEASES
 
    Most of the  Company's advertising  structures are located  on leased  land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land leases are expensed ratably over the related rental term.
 
                                      F-7
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost. Normal  maintenance and  repair
costs  are expensed. Depreciation is  computed principally using a straight-line
method over the estimated useful lives of the assets:
 
<TABLE>
<S>                                                                <C>
Buildings........................................................   39 years
Advertising structures...........................................   15 years
Vehicles and equipment...........................................  5-7 years
</TABLE>
 
GOODWILL AND INTANGIBLE ASSETS
 
    Non-compete agreements are  amortized over their  estimated economic  lives,
ranging  from three to ten years. Goodwill  is amortized over fifteen years on a
straight-line basis. The Company reviews  the carrying value of intangibles  and
other  long-lived assets for impairment when  events or changes in circumstances
indicate that the  carrying amount  of the asset  may not  be recoverable.  This
review  is performed by comparing estimated  undiscounted future cash flows from
the use of the asset to the recorded value of the asset.
 
OTHER ASSETS
 
    Loan costs  incurred  in  connection  with  obtaining  financing  have  been
deferred  and are being amortized on a  straight-line basis over the life of the
loans.  Acquisition costs are amortized over five years.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The fair value  of cash  and equivalents, accounts  receivable and  accounts
payable  approximate the carrying  value because of  the immediate or short-term
maturity of these financial instruments. The  fair value of the Company's  other
financial instruments approximates the carrying value.
 
STOCK-BASED COMPENSATION
 
    In  1996, the  Company adopted  Statement of  Financial Accounting Standards
(SFAS) No. 123,  "Accounting for Stock-Based  Compensation." In accordance  with
provisions  of SFAS No. 123,  the Company applies fair  value accounting for its
stock-based compensation.
 
EARNINGS PER SHARE
 
    Earnings per  share is  computed  by dividing  net  income by  the  weighted
average  number of common  and common equivalent  shares outstanding during each
year (7,654,000 shares in 1994, 7,654,000  shares in 1995 and 15,787,000  shares
in  1996). All  per share  information in  these financial  statements have been
adjusted to give effect to a 16-for-one stock split in July 1996.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that  affect the  reported  amounts of  assets and  liabilities  and
disclosure  of contingent  assets and liabilities  at the date  of the financial
statements and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.
 
                                      F-8
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
RECLASSIFICATIONS
 
    Certain  amounts in the prior  years' consolidated financial statements have
been  reclassified  to  conform  with  the  current  year  presentation.   These
reclassifications had no effect on previously reported net losses.
 
   
INTERIM FINANCIAL INFORMATION
    
 
   
    The  unaudited interim financial  information as of March  31, 1997 and 1996
and for  the  three months  then  ended has  been  prepared from  the  unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments  necessary for  a fair  presentation of  the financial  position and
results of operations and of cash flows for the respective interim periods.  All
adjustments were of a normal and recurring nature.
    
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS:
 
<TABLE>
<S>                                                              <C>
Proceeds from equity offerings:
  Private investors............................................  $   30,000
  Initial public offering......................................      60,353
  Secondary public offering....................................     202,064
                                                                 ----------
                                                                    292,417
                                                                 ----------
Proceeds from long-term debt offerings:
  9 3/4% Senior Subordinated Debt..............................     223,587
  9 3/4% Series B Senior Subordinated Debt.....................     101,500
  Paramount note...............................................         168
                                                                 ----------
                                                                    325,255
                                                                 ----------
Proceeds from credit facilities................................     486,052
                                                                 ----------
    Total proceeds from financings.............................   1,103,724
                                                                 ----------
Proceeds from financings used for:
  14% Senior Secured Discount Notes repayment..................      32,718
  11% Senior Notes repayment...................................      65,000
  Penalty on the early retirement of 11% Senior Notes and 14%
   Senior Secured Notes........................................      18,424
  Mortgage and other...........................................       1,673
                                                                 ----------
                                                                    117,815
Repayment of credit facilities.................................     475,713
Financing costs................................................      14,590
                                                                 ----------
                                                                    680,118
                                                                 ----------
Net financing proceeds.........................................  $  495,606
                                                                 ----------
                                                                 ----------
</TABLE>
 
   
    In  April 1996,  the Company sold  to private investors  2,984,000 shares of
Class B  common stock  and 3,016,000  shares of  Class C  common stock  for  net
proceeds  of  approximately $30  million. The  proceeds were  used to  assist in
financing the acquisition of NOA Holding Corp.
    
 
                                      F-9
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS: (CONTINUED)
    In July 1996,  the Company  completed an  initial public  offering (IPO)  of
approximately  4,630,000 shares of  its common stock,  at a price  of $14.50 per
share for net  proceeds of  $60,353. In conjunction  with the  IPO, the  Company
effected  a 16-for-one  stock split.  In October  1996, a  secondary offering of
approximately 5,750,000 shares of  the Company's common stock  was issued at  an
offering price of $37.50 per share for net proceeds of $202,064.
 
    At December 31, 1996 the Company's credit facility provides for a total loan
commitment  of  $230  million  with  (i) a  revolving  line  of  credit facility
providing for borrowings of up to $12.5 million, (ii) an acquisition credit line
in the amount of $212.5 million  which is available under a revolving/term  loan
facility  and (iii) a swing line in the  amount of $5 million. In 1996, proceeds
from credit  facilities  totaled  $486,052,  while  credit  facility  repayments
totaled $475,713.
 
    The  Company  completed a  public  offering of  $225  million 9  3/4% Senior
Subordinated Notes due 2006 for net proceeds  of $223,587 in October 1996 and  a
private offering of $100 million 9 3/4% Series B Subordinated Notes due 2006 for
net proceeds of $101,500 in December 1996 (collectively, "the Notes Offerings").
 
    The  net proceeds of  the equity offerings and  the Notes Offerings together
with the proceeds under the available credit facilities were used to redeem  all
of the outstanding 14% Senior Secured Discount Notes due 2003 at $32,718 and the
11%  Senior Notes due  2003 at $65,000,  pay the $18,424  related penalty, repay
approximately $285 million of the then  outstanding credit facility and pay  the
purchase price of $25 million relating to certain acquisitions which occurred in
1996.  The  redemptions during  the year  resulted in  an extraordinary  loss of
$26,574.
 
NOTE 4 -- ACQUISITIONS:
    The Company's wholly owned subsidiary, Universal Outdoor, Inc. ("Universal")
completed the following acquisitions for cash during 1996:
 
<TABLE>
<CAPTION>
                                                                         PURCHASE PRICE
                                                                    ------------------------
                                                                       STOCK        ASSET
                                                    ACQUIRED        ACQUISITION  ACQUISITION
                                               -------------------  -----------  -----------
<S>                                            <C>                  <C>          <C>
Ad-Sign, Inc.                                        January, 1996                $  12,500
NOA Holding Corp.                                      April, 1996   $  83,295
Iowa Outdoor Displays                              September, 1996                    1,794
The Chase Company                                  September, 1996                    5,800
Outdoor Advertising Holdings, Inc.                   October, 1996     239,064
Revere Holding Corp.                                December, 1996     123,794
</TABLE>
 
                                      F-10
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    The purchase price for accounting purposes  was allocated as follows to  the
assets  purchased  and the  liabilities assumed  based  upon the  estimated fair
values on the dates of acquisition. It is expected that revisions to the  assets
purchased  and liabilities assumed will be made  during 1997; however, it is not
expected that such revisions will have any material effect.
 
<TABLE>
<CAPTION>
                                                                                      1996
                                                                                   -----------
<S>                                                                                <C>
Current assets, other than cash..................................................  $    22,567
Property and equipment...........................................................      323,624
Goodwill.........................................................................      219,406
Other assets.....................................................................        4,847
Current liabilities..............................................................      (32,497)
Net deferred taxes...............................................................      (71,700)
                                                                                   -----------
                                                                                   $   466,247
                                                                                   -----------
                                                                                   -----------
</TABLE>
 
    All acquisitions  have  been accounted  for  under the  purchase  method  of
accounting  and, accordingly, the  operating results of  the acquired businesses
are included  in  the  Company's  consolidated  financial  statements  from  the
respective  dates  of  acquisition.  Where  required,  net  deferred  taxes were
recorded representing  the  temporary  difference  between  the  tax  attributes
assumed  and the recorded fair value as of  the date of acquisition. Since it is
not deductible for tax purposes, no  deferred taxes are required to be  recorded
for amounts allocated to goodwill.
 
    In  conjunction  with the  acquisitions,  the Company  recorded  reserves of
approximately $5.0 million to cover anticipated costs of combining its  existing
business  with the acquired outdoor  advertising businesses. The reserves relate
to liabilities incurred for relocation $(1.6 million), severance $(1.4 million),
facility charges $(1.3 million) and  other related expenditures $(0.7  million).
Approximately $1.3 million was charged against this reserve during 1996.
 
   
    The following unaudited pro forma financial information includes the results
of  operations  of  the  1996  and  significant  1997  acquisitions  as  if  the
transactions had been consummated as of  the beginning of the periods  presented
after  including  the  impact of  certain  adjustments such  as  depreciation of
advertising  structures,  amortization  of   goodwill  and  other   intangibles,
reduction  of corporate  expenses and interest  expense on debt  assumed to have
been incurred to complete the transactions.
    
 
   
<TABLE>
<CAPTION>
                                                      1995          1996       FOR THE THREE
                                                  ------------  ------------   MONTHS ENDED
                                                                              MARCH 31, 1996
                                                  (UNAUDITED)   (UNAUDITED)   ---------------
                                                                                (UNAUDITED)
<S>                                               <C>           <C>           <C>
Net revenues....................................   $  162,758    $  176,611     $    40,031
Depreciation and amortization...................       50,818        50,818          12,705
Operating income................................       24,836        34,957           5,115
Interest expense................................       40,670        44,235          11,089
Loss before income taxes and extraordinary
 loss...........................................      (15,962)      (20,089)         (5,974)
Loss before income taxes........................   $  (15,962)   $  (37,663)    $    (5,974)
 
Loss per share..................................   $    (1.01)   $    (2.39)    $     (0.25)
</TABLE>
    
 
                                      F-11
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    These unaudited pro  forma results  are not necessarily  indicative of  what
actually  would have  occurred if  the acquisitions had  been in  effect for the
entire periods presented and are not intended to project future results.
 
NOTE 5 -- PROPERTY AND EQUIPMENT:
    Property and equipment consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                         1995        1996
                                                                       ---------  -----------
<S>                                                                    <C>        <C>
Outdoor advertising structures.......................................  $  76,340  $   390,963
Land and capitalized land lease costs................................      2,232       12,130
Vehicles and equipment...............................................      4,712       12,744
Building and leasehold improvements..................................      3,150       11,087
Display faces under construction.....................................      1,344          748
                                                                       ---------  -----------
                                                                          87,778      427,672
Less accumulated depreciation........................................     32,432       45,117
                                                                       ---------  -----------
                                                                       $  55,346  $   382,555
                                                                       ---------  -----------
                                                                       ---------  -----------
</TABLE>
 
NOTE 6 -- GOODWILL AND INTANGIBLE ASSETS:
    Goodwill and intangible assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Non-compete agreements.................................................  $   6,500  $     6,642
Goodwill...............................................................        930      221,909
                                                                         ---------  -----------
                                                                             7,430      228,551
Less accumulated amortization..........................................      4,735        9,542
                                                                         ---------  -----------
                                                                         $   2,695  $   219,009
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
NOTE 7 -- OTHER ASSETS:
    Other assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Financing costs........................................................  $   6,284  $    24,980
Deposits...............................................................         20        5,073
Other..................................................................      1,211        4,815
                                                                         ---------  -----------
                                                                             7,515       34,868
Less accumulated amortization..........................................      1,857        9,754
                                                                         ---------  -----------
                                                                         $   5,658  $    25,114
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
                                      F-12
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 8 -- ACCRUED EXPENSES:
    Accrued expenses consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                            1995       1996
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Interest payable........................................................  $   1,054  $   5,667
Other taxes payable.....................................................     --          4,070
Employee compensation and related taxes.................................        184      2,479
Deferred revenue........................................................        468      2,114
Accrued leases..........................................................     --          1,599
Severance and relocation................................................     --          2,121
Professional services...................................................     --          1,935
Lease and maintenance...................................................     --          2,392
Other...................................................................        225      4,155
                                                                          ---------  ---------
                                                                          $   1,931  $  26,532
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS:
    Long-term debt and other  obligations consist of  the following at  December
31:
 
<TABLE>
<CAPTION>
                                                                         1995         1996
                                                                      -----------  -----------
<S>                                                                   <C>          <C>
9 3/4% Senior Subordinated Notes due 2006, net of discount of
 $1,389.............................................................  $   --       $   223,611
9 3/4% Series B Senior Subordinated Notes due 2006, net of premium
 of $1,487..........................................................      --           101,487
Revolving Credit Loan...............................................        3,286      --
Acquisition Credit Loan.............................................        6,375      --
Acquisition Term Loan                                                     --            20,000
14% Senior Secured Discount Notes, due 2004, net of discount of
 $20,918............................................................       29,083      --
11% Senior Notes due 2003, net of discount of $839..................       64,161      --
Other obligations...................................................        3,515        4,043
                                                                      -----------  -----------
                                                                          106,420      349,141
Less current maturities of long-term debt and other obligations.....           58      --
                                                                      -----------  -----------
                                                                      $   106,362  $   349,141
                                                                      -----------  -----------
                                                                      -----------  -----------
</TABLE>
 
9 3/4% SENIOR SUBORDINATED NOTES
 
    The  Senior Notes  mature on October  15, 2006  and bear interest  at 9 3/4%
payable semiannually on April  15 and October 15,  beginning on April 15,  1997.
The  Company is  required to  meet certain  financial tests  which include those
relating to the maintenance  of a minimum fixed  charge ratio, minimum  adjusted
EBITDA  (earnings before interest,  taxes, depreciation and  amortization) and a
senior leverage ratio.
 
    The Senior Notes are  general unsecured obligations of  the Company and  are
subordinated  to all existing and future Senior Debt, including the indebtedness
under the credit facilities. The  indenture governing the Senior Notes  contains
certain   restrictive   covenants  including,   among  others,   limitations  on
 
                                      F-13
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
additional debt incurrence, restrictions  on distributions to shareholders,  the
creation of liens, the merger or sale of substantially all of the Company or its
operating   subsidiaries  assets  and  engaging  in  certain  transactions  with
affiliates.
 
9 3/4% SERIES B SENIOR SUBORDINATED NOTES
 
    The Series B Senior Notes  mature on October 15,  2006 and bear interest  at
9  3/4% payable semiannually on April 15  and October 15, beginning on April 15,
1997. The Company  is required  to meet  certain financial  tests which  include
those  relating to the maintenance  of a minimum fixed  charge ratio and minimum
adjusted EBITDA.
 
    The Series B Senior Notes are  general unsecured obligations of the  Company
and  are  subordinated  to  all  existing  and  future  Senior  Debt,  including
indebtedness under the credit facilities.  The indenture governing the Series  B
Senior  Notes contains  certain restrictive  covenants including,  among others,
limitations on  additional debt  incurrence,  restrictions on  distributions  to
shareholders,  the creation of liens, the merger or sale of substantially all of
the Company's assets and engaging in certain transactions with affiliates.
 
CREDIT FACILITIES
 
    In October  1996,  the Company  amended  and restated  its  existing  credit
facilities  to provide for  a total loan  commitment of $230  million with (i) a
revolving line  of credit  facility  providing for  borrowings  of up  to  $12.5
million,  (ii) an acquisition credit line in  the amount of $212.5 million which
is available under a revolving/term loan facility and (iii) a swing line in  the
amount  of $5  million. Upon  the failure  of certain  events to  occur prior to
October 1997, a total of $100  million under the $212.5 million revolving/  term
loan  facility may be converted to a  term facility which may not be reborrowed.
Approximately $212.5 million  of the  credit facility matures  on September  30,
2003  with the remaining amount  maturing on September 30,  2004. As of December
31, 1996, the Company  had drawn down $20  million under the acquisition  credit
facility  and had no borrowings under the revolving credit facility or the swing
line of credit.
 
    The loans under the revolving credit facility and acquisition term loan bear
interest at the rate per annum equal to the prime rate or euro dollar rate, plus
an additional 0%  to 2.75% depending  on the  leverage ratio of  the Company  as
defined  in the  credit facility agreement.  The interest rate  in effect during
1996 ranged from 7.875% to 10%. Interest on the credit facility is payable  upon
the date of maturity.
 
    Each  of the revolving  credit facility and  the acquisition credit facility
are secured by a  first priority lien  on the assets of  Universal and upon  the
existence  of certain conditions,  a pledge of  the common stock  of the Company
held by certain management shareholders, as well as the pledge of the  Company's
stock.  Borrowings  under  the  new  credit  facility  are  subject  to  certain
restrictive covenants including, among others,  a minimum fixed charge ratio,  a
minimum  adjusted  EBITDA  and maximum  senior  leverage ratio.  The  new credit
facility  contains  certain  restrictive  covenants  including,  among   others,
limitations  on  additional debt  incurrence,  restrictions on  distributions to
shareholders, the creation of liens, the merger or sale of substantially all  of
the Company's assets and engaging in certain transactions with affiliates.
Commitment  fees are 1/2 percent on the unused portion of the acquisition credit
line and the revolving credit facility.
 
    Net debt issuance costs  of $14,100 were capitalized  in 1996 and are  being
amortized on a straight-line basis over the term of the debt.
 
                                      F-14
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
    Future maturities of long-term debt and other obligations as of December 31,
1996 are as follows:
 
<TABLE>
<S>                                                                <C>
1997.............................................................  $  --
1998.............................................................     20,352
1999.............................................................      1,991
2000.............................................................     --
2001.............................................................        500
2002 and thereafter..............................................    326,298
                                                                   ---------
Total............................................................  $ 349,141
                                                                   ---------
                                                                   ---------
</TABLE>
 
NOTE 10 -- LEASE COMMITMENTS:
    Rent  expense totaled  $4,600, $4,600  and $13,002  in 1994,  1995 and 1996,
respectively. Minimum annual rentals under the terms of noncancelable  operating
leases  with terms  in excess  of one year  in effect  at December  31, 1996 are
payable as follows:
 
<TABLE>
<CAPTION>
YEAR                                                                        CAPITAL     OPERATING
- ------------------------------------------------------------------------  -----------  -----------
<S>                                                                       <C>          <C>
1997....................................................................   $     275    $     448
1998....................................................................         233          277
1999....................................................................         117          172
2000....................................................................          26          126
2001....................................................................      --               18
                                                                               -----   -----------
  Total minimum lease payments..........................................         651    $   1,041
                                                                                       -----------
                                                                                       -----------
Less: amounts representing interest.....................................         (71)
                                                                               -----
Present value of minimum lease payments.................................         580
Less: current portion...................................................         235
                                                                               -----
Long-term capitalized lease obligations.................................   $     345
                                                                               -----
                                                                               -----
</TABLE>
 
NOTE 11 -- INCOME TAXES:
    The Company incurred a net operating loss in 1994, 1995 and 1996; therefore,
no provision for income taxes was required.
 
                                      F-15
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 11 -- INCOME TAXES: (CONTINUED)
    Deferred tax assets (liabilities) consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                          1995        1996
                                                                        ---------  ----------
<S>                                                                     <C>        <C>
Deferred tax liabilities:
Property and equipment................................................  $  --      $  (99,212)
                                                                        ---------  ----------
  Total deferred tax liabilities......................................     --         (99,212)
                                                                        ---------  ----------
Deferred tax assets:
Bad debts.............................................................         42         897
Non-deductible accrued expenses.......................................         53       2,140
Property and equipment................................................        523      --
Goodwill and intangibles..............................................     --           6,112
Non-deductible interest...............................................      1,803      --
Warrants..............................................................     --           3,600
Operating loss and credit carryforwards...............................      6,202      34,628
                                                                        ---------  ----------
  Total deferred tax assets...........................................      8,623      47,377
                                                                        ---------  ----------
Valuation allowance...................................................     (8,623)    (19,865)
                                                                        ---------  ----------
  Net deferred tax liabilities........................................  $  --      $  (71,700)
                                                                        ---------  ----------
                                                                        ---------  ----------
</TABLE>
 
    The Company has established a valuation  allowance against a portion of  its
operating   loss  and  credit  carryforwards  following  an  assessment  of  the
likelihood of realizing such amounts. In arriving at the determination as to the
amount of  the valuation  allowance required,  the Company  considered its  past
operating  history as well  as significant acquisitions  made in 1996, statutory
restrictions on the use  of operating losses  from acquisitions acquired  during
the year, tax planning strategies and its expectation of the level and timing of
future taxable income.
 
    At  December  31,  1996,  the  Company had  net  operating  loss  and credit
carryforwards for  federal income  tax purposes  of approximately  $86  million.
Included  in total net operating loss carryforwards is approximately $45 million
of operating  loss  and  credit  carryforwards  generated  by  certain  acquired
companies  prior to their acquisition by the Company. Total carryforwards expire
between 2005  and 2011.  During the  current fiscal  year, the  Company did  not
utilize any net operating loss or credit carryforwards.
 
    The  Company experienced an  ownership change within  the meaning of Section
382 of the Internal Revenue Code. As such, the utilization of net operating loss
carryforwards are subject to  an annual limitation based  upon the value of  the
Company  on the  change date. The  acquisition of  Outdoor Advertising Holdings,
Inc. and Revere Holding Corp. resulted in an "ownership change" and a limitation
is  imposed  on  the  acquired   net  operating  loss  carryforwards  in   these
acquisitions.   Furthermore,  the  Company's  use  of  the  net  operating  loss
carryforwards are  subject  to  limitations applicable  to  corporations  filing
consolidated federal income tax returns.
 
                                      F-16
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 12 -- WARRANTS:
    The following table summarizes the Company's warrant activity:
 
<TABLE>
<CAPTION>
                                                                                  EXERCISE
                                                         1995         1996         PRICE
                                                      -----------  -----------  ------------
<S>                                                   <C>          <C>          <C>
Number of shares under warrants:
Beginning of year...................................    1,000,000    1,000,000  $    .000625
Granted.............................................      --         2,470,608  $       5.00
Exercised...........................................      --          (612,800)
Canceled/expired....................................      --           --
                                                      -----------  -----------
Warrants outstanding at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
Warrants exercisable at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
</TABLE>
 
    In 1994, the Company issued 1,000,000 warrants which expire on July 1, 2004.
The  warrants were assigned, based on market  conditions at the time of grant, a
value of  $2,500. Each  warrant entitles  the holder  to purchase  one share  of
common  stock (the "warrant share").  In July 1996, a  total of 612,800 warrants
were  exercised  into  warrant  shares.  A  total  of  387,200  warrants  remain
exercisable into warrant shares.
 
    In  April 1996, key executives and employees were granted 2,470,608 warrants
to purchase  common shares  (the "1996  Warrant Plan").  Each warrant  is  fully
exercisable  into one share of common stock at a warrant exercise price of $5.00
per share. A total of  2,470,608 shares of common  stock have been reserved  for
issuance pursuant to the warrants issued in 1996. The fair value of each warrant
was  estimated on the date of grant using the Black-Scholes option-pricing model
with the  following  weighted  average  assumptions used  for  grants  in  1996:
dividend  yield  of 0%,  expected stock  price  volatility of  39.42%, risk-free
interest rate of 6.28% and expected lives  of 7 years. The Company recognized  a
one-time  non-cash compensation charge of $9 million relating to the issuance of
the warrants under the 1996 Warrant Plan.
 
NOTE 13 -- CONTINGENCIES:
   
    The Company, as the successor to Outdoor Advertising Holdings, Inc. and  POA
Acquisition  Company ("POA"),  is a  defendant in a  case pending  in the United
States District Court, Middle District  of Florida. The plaintiffs alleged  that
POA,  among others, conspired to restrain trade and to monopolize the market for
leases for land on which outdoor advertising structures can be erected. The case
was set  for  trial  in  January  1997 and  has  been  continued  pending  court
availability.  The  plaintiffs  have alleged  that  the acts  on  the defendants
resulted in harm to the plaintiffs and damages of $4 to $12 million, which could
be trebled under  the applicable laws.  The Company intends  to defend the  case
vigorously.  There  can be  no  assurance as  to  the ultimate  outcome  of this
litigation although  management  does  not  presently believe  it  will  have  a
material adverse effect on its results of operations or financial condition.
    
 
   
    The  case was settled in  March 1997 with no  material adverse effect on the
results of operations or financial condition of the Company (Unaudited).
    
 
   
    The Company  is  subject to  various  other claims  and  routine  litigation
arising  in the  ordinary course  of business. Based  on the  advice of counsel,
management does not believe that the result of such other claims and litigation,
individually or in the aggregate, will  have a material effect on the  Company's
business or its results of operations, cash flows or financial position.
    
 
                                      F-17
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 14 -- QUARTERLY FINANCIAL DATA (UNAUDITED):
    Summarized quarterly financial data for 1996 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1996
Net revenues..................................  $   8,427  $  17,812  $  18,643  $   31,256
Operating income..............................      1,597     (1,638)     5,874       5,903
Income (loss) before extraordinary item.......     (2,008)    (8,148)     1,991      (1,064)
Net income (loss).............................     (2,008)    (8,148)       591     (26,238)
Per Share:
  Income (loss) before extraordinary item.....  $    (.26) $   (1.06) $     .10  $     (.04)
Net income (loss).............................  $    (.26) $   (1.06) $     .03  $    (1.08)
Weighted average shares outstanding...........      7,654      7,654     19,297      24,343
</TABLE>
 
    In  the third quarter of 1996,  the Company recorded a non-cash compensation
charge in the amount of $9 million relating to management warrants.
 
    In 1996, the Company  recorded an extraordinary loss  of $26,574 related  to
the early retirement of the 11% Senior Notes and the 14% Senior Secured Notes.
 
    Summarized quarterly financial data for 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1995
Net revenues..................................  $   7,236  $   9,175  $   8,940  $    8,797
Operating income..............................      1,319      3,055      2,458       2,405
Income (loss) before extraordinary item.......     (1,778)      (215)      (811)       (899)
Net loss......................................     (1,778)      (215)      (811)       (899)
Per Share:
  Loss before extraordinary item..............  $    (.23) $    (.03) $    (.11) $     (.12)
  Net income (loss)...........................  $    (.23) $    (.03) $    (.11) $     (.12)
Weighted average shares outstanding...........      7,654      7,654      7,654       7,654
</TABLE>
 
NOTE 15 -- RELATED-PARTY TRANSACTIONS:
    During  1996 the Company paid  management fees in the  amount of $1,250 to a
private investor,  which  is included  in  other expenses  on  the  Consolidated
Statement of Operations.
 
NOTE 16 -- SUBSEQUENT EVENTS:
    In  January  1997,  the  Company acquired  a  total  of  approximately 2,018
advertising display faces located in and around Memphis, Tennessee. The purchase
price was approximately $71 million plus  100,000 shares of common stock of  the
Company.
 
    In  January  1997,  the  Company acquired  a  total  of  approximately 1,035
advertising display faces  located in  three markets in  the east  coast of  the
United  States, including Metro New York, Northern New Jersey and Hudson Valley,
for approximately $40 million in cash.
 
                                      F-18
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 16 -- SUBSEQUENT EVENTS: (CONTINUED)
    In February  1997,  the  Company  acquired  a  total  of  approximately  135
advertising  display  faces  located  in  and  around  Evansville,  Indiana  for
approximately $5.5  million  in cash.  The  Company also  acquired  12  existing
advertising  display faces  and 35  in process display  faces in  New Jersey for
approximately $5.3 million in cash.
 
    In  February  1997,  the  Company  agreed  to  acquire  approximately  1,450
advertising  display faces in the Baltimore  metropolitan area for $46.5 million
in cash.
 
   
(UNAUDITED)
    
 
   
    In March  1997,  the Company  acquired  a  total of  approximately  600  bus
shelters  and panels  in and  around Memphis,  Tennessee for  approximately $8.5
million in cash.
    
 
   
    In April  1997,  the  Company  entered into  an  agreement  to  purchase  91
advertising  display faces  in and around  New York, New  York for approximately
$51.0 million in cash.
    
 
   
    In May 1997, the Company amended  its existing credit facilities to  provide
for  an additional  loan commitment of  $75 million in  the form of  a term loan
which was drawn upon in May 1997.
    
 
                                      F-19
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors
NOA Holding Company
 
    We  have audited the accompanying consolidated balance sheets of NOA Holding
Company as of May 31, 1994 and 1995, and the related consolidated statements  of
operations,  stockholders' equity and cash flows for  each of the three years in
the period ended May 31, 1995. These financial statements are the responsibility
of the Company's  management. Our  responsibility is  to express  an opinion  on
these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the  consolidated financial position  of NOA  Holding
Company  as  of  May 31,  1994  and 1995  and  the consolidated  results  of its
operations and cash flows for  each of the three years  in the period ended  May
31, 1995 in conformity with generally accepted accounting principles.
 
                                          Ernst & Young LLP
 
Minneapolis, Minnesota
July 21, 1995
 
                                      F-20
<PAGE>
                              NOA HOLDING COMPANY
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                     MAY 31,
                                                               --------------------
                                                                                      MARCH 31,
                                                                 1994       1995        1996
                                                               ---------  ---------  -----------
                                                                                     (UNAUDITED)
<S>                                                            <C>        <C>        <C>
                                             ASSETS
Current assets:
  Cash.......................................................  $   1,619  $   1,630   $     906
  Accounts receivable, net of allowance for doubtful accounts
   of $346,000 in 1994 and $338,000 in 1995..................      4,384      4,517       3,639
  Other receivables..........................................        256        262         126
  Inventories................................................        267        282         153
  Current portion of prepaid leases..........................      1,183      1,098       1,059
  Prepaid expenses...........................................        390        274         191
  Other assets...............................................        150         35         210
                                                               ---------  ---------  -----------
      Total current assets...................................      8,249      8,098       6,284
                                                               ---------  ---------  -----------
Long-term portion of prepaid leases..........................        312        509         545
Property and equipment, net (Note 3).........................     23,562     22,357      14,422
Intangibles, net (Note 4)....................................     17,505     12,374       5,714
                                                               ---------  ---------  -----------
      Total assets...........................................  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
                              LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable...........................................  $     605  $     650   $     460
  Revolving credit...........................................        200     --          --
  Accrued interest...........................................        598        191         393
  Other accrued expenses.....................................      1,626      1,800       1,705
  Deferred revenue...........................................        100         66         137
  Current portion of long-term debt..........................      6,000        608          90
                                                               ---------  ---------  -----------
      Total current liabilities..............................      9,129      3,315       2,785
                                                               ---------  ---------  -----------
Long-term debt (Note 5)......................................     29,657     30,324       4,552
Other long-term liabilities..................................        577        480         932
                       STOCKHOLDERS' EQUITY (NOTES 8 AND 9)
Preferred stock, par value $.10 per share:
  Authorized shares -- 1,000
  Issued shares -- 1,000.....................................     --         --          --
Class A common stock, par value $.01 per share:
  Authorized shares -- 200,000
  Issued shares -- 81,693.70 in 1994 and 72,919.94 in 1995...          1          1           1
Class B common stock, par value $.01 per share:
  Authorized shares -- 25,000
  Issued shares -- 13,199.82 in 1994 and 6,172.16 in 1995....     --         --          --
Additional paid-in capital...................................     19,524     18,857      18,857
Retained deficit.............................................     (9,260)    (9,639)       (162)
                                                               ---------  ---------  -----------
      Total stockholders' equity.............................     10,265      9,219      18,696
                                                               ---------  ---------  -----------
      Total liabilities and stockholders' equity.............  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-21
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            TEN MONTHS ENDED
                                                                YEAR ENDED MAY 31              MARCH 31,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
                                                                                              (UNAUDITED)
<S>                                                      <C>        <C>        <C>        <C>        <C>
Revenues...............................................  $  33,503  $  33,784  $  37,054  $  30,369  $  28,964
Less agency commissions and discounts..................      4,394      4,082      4,553      3,730      3,570
                                                         ---------  ---------  ---------  ---------  ---------
Net revenue............................................     29,109     29,702     32,501     26,639     25,394
Operating expenses:
  Production...........................................      6,876      6,466      6,472      5,416      4,697
  Real estate rental...................................      6,763      7,143      7,556      6,212      6,021
  Selling..............................................      2,364      2,773      2,545      2,108      1,803
  General and administrative...........................      4,951      5,294      5,388      4,391      3,509
  Depreciation and amortization........................      6,726      6,816      7,201      6,589      5,073
                                                         ---------  ---------  ---------  ---------  ---------
                                                            27,680     28,492     29,162     24,716     21,103
                                                         ---------  ---------  ---------  ---------  ---------
Operating profit.......................................      1,429      1,210      3,339      1,923      4,291
Interest...............................................      3,613      3,479      3,062      2,601      1,769
Gain on sale of assets.................................     --         --         --         --         (9,983)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) before income taxes..................     (2,184)    (2,269)       277       (678)    12,505
Income taxes...........................................     --         --         --         --          2,441
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss)......................................     (2,184)    (2,269)       277       (678)    10,064
Dividends on preferred stock...........................       (594)    --         --         --           (587)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) applicable to common shares..........  $  (2,778) $  (2,269) $     277  $    (678) $   9,477
                                                         ---------  ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-22
<PAGE>
                              NOA HOLDING COMPANY
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          PREFERRED STOCK   CLASS A COMMON     CLASS B COMMON
                                                                STOCK              STOCK         ADDITIONAL
                                          ---------------  ----------------  ------------------   PAID-IN    RETAINED
                                          SHARES   AMOUNT   SHARES    AMOUNT   SHARES    AMOUNT   CAPITAL    DEFICIT
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
<S>                                       <C>      <C>     <C>        <C>    <C>         <C>     <C>         <C>
Balance at May 31, 1992.................  1,000    $--     81,693.70  $  1    13,199.82  $--     $19,228     $ (3,612)
  Dividends declared....................   --       --        --       --        --       --       --            (594)
  Net loss..............................   --       --        --       --        --       --       --          (2,184)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1993.................  1,000     --     81,693.70     1    13,199.82   --      19,228       (6,390)
  Dividends declared....................   --       --        --       --        --       --       --            (305)
  Dividends in-kind.....................   --       --        --       --        --       --         296         (296)
  Net loss..............................   --       --        --       --        --       --       --          (2,269)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1994.................  1,000     --     81,693.70     1    13,199.82   --      19,524       (9,260)
  Dividends in-kind.....................   --       --        --       --        --       --         961         (656)
  Proceeds from issuance of stock.......   --       --        --       --      3,852.63   --       --           --
  Stock redemptions relative to the sale
   of Pony Panels.......................   --       --     (7,599.32)  --     (9,754.26)  --      (1,372)       --
  Repurchases of stock..................   --       --     (1,174.44)  --     (1,126.03)  --        (270)       --
  Compensation expense on stock
   issuances............................   --       --        --       --        --       --          14        --
  Net income............................   --       --        --       --        --       --       --             277
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1995.................  1,000    $--     72,919.94  $  1     6,172.16  $  --   $18,857     $ (9,639)
  Net income (unaudited)................   --       --        --       --        --       --       --           9,477
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at March 31, 1996 (unaudited)...  1,000    $       72,919.94  $  1     6,172.16  $--     $18,857     $   (162)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-23
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              TEN MONTHS ENDED
                                                                  YEAR ENDED MAY 31              MARCH 31,
                                                           -------------------------------  --------------------
                                                             1993       1994       1995       1995       1996
                                                           ---------  ---------  ---------  ---------  ---------
                                                                                                (UNAUDITED)
<S>                                                        <C>        <C>        <C>        <C>        <C>
OPERATING ACTIVITIES
Net income (loss)........................................  $  (2,184) $  (2,269) $     277  $    (678) $   9,477
Adjustments to reconcile to net cash provided by
 operating activities:
  Depreciation and amortization..........................      6,726      6,816      7,201      6,589      5,073
  Gain on sale of assets.................................     --         --         --         --         (9,983)
  Deferred tax provision.................................                                                    550
  Barter revenue resulting from purchases of equipment...       (108)    --         --         --         --
  Stock compensation expense.............................     --         --             14     --         --
  Changes in operating assets and liabilities:
    Accounts receivable..................................       (444)       (57)      (320)       118         (7)
    Other current and noncurrent assets..................        (36)       628         98         66       (123)
    Accounts payable.....................................        191        144         45       (108)    --
    Accrued expenses, deferred revenue and other.........          5       (477)       (59)      (231)      (452)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided by operating activities................      4,150      4,785      7,256      5,756      4,535
                                                           ---------  ---------  ---------  ---------  ---------
INVESTING ACTIVITIES
Capital expenditures for signs...........................       (928)    (1,459)    (1,636)    (1,146)    (1,164)
Proceeds from disposal of signs..........................        150        301         51         26        106
Other capital expenditures...............................     --           (242)      (338)      (293)      (235)
Proceeds from the sale of assets.........................     --         --            542        542     21,784
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in investing activities....................       (778)    (1,400)    (1,381)      (871)    20,491
                                                           ---------  ---------  ---------  ---------  ---------
FINANCING ACTIVITIES
Net borrowings from bank.................................     --            200     --         --          1,500
Dividends paid...........................................       (594)      (296)    --         --         --
Increase in preferred stock..............................     --         --         --         --            540
Principal payments of bank debt..........................     (3,100)    (3,043)    (5,157)    (4,357)   (27,700)
Payments to revise credit agreement......................     --         --           (669)      (668)    --
Principal payments on notes payable......................     --         --            (38)    --            (90)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in financing activities....................     (3,694)    (3,139)    (5,864)    (5,025)   (25,750)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided........................................       (322)       246         11       (140)      (724)
Cash at beginning at of period...........................      1,695      1,373      1,619      1,619      1,630
                                                           ---------  ---------  ---------  ---------  ---------
Cash at end of period....................................  $   1,373  $   1,619  $   1,630  $   1,479  $     906
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    Supplemental schedule of noncash operating and investing activities:
 
       The Company sold the net assets of Pony Panels on August 31, 1994 as part
       of  a stock  redemption. The  book value of  the net  assets sold totaled
       approximately $1,900,000.
 
       The  Company  incurred  long-term  obligations  of  $270,000  for   stock
       redemptions made during the year ended May 31, 1995.
 
       Purchases  of equipment resulting from barter agreements totaled $108,000
       for the year ended May 31, 1993. There were no such purchases in 1994 and
       1995.
 
                See notes to consolidated financial statements.
 
                                      F-24
<PAGE>
                              NOA HOLDING COMPANY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  MAY 31, 1995
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    PRINCIPLES OF CONSOLIDATION
 
    The  accompanying  financial  statements  consolidate  the  accounts  of NOA
Holding Company (formerly  McCarty Holding Company,  Inc.) and its  wholly-owned
subsidiary,  Naegele Outdoor Advertising  Company. All intercompany transactions
have been eliminated in consolidation.
 
    REVENUE RECOGNITION
 
    Advertising  revenue  is  recognized  monthly  over  the  period  in   which
advertisement  displays are posted on the advertising structures. A full month's
revenue is recognized in the first  month of posting. The direct costs  incurred
to  produce  the  related  advertisements  are  expensed  as  incurred. Payments
received in advance of billings are recorded as deferred revenue.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment  are  carried  at  cost.  Maintenance,  repairs  and
renewals,  which  neither  materially add  to  the  value of  the  property, nor
appreciably prolong its life, are charged to expense as incurred.
 
    Depreciation of property and equipment is provided on declining balance  and
straight-line methods over useful lives of 3 to 25 years.
 
    INTANGIBLE ASSETS
 
    Intangibles assets are carried and are amortized on the straight-line method
over  useful lives of  5 to 40  years. Goodwill represents  the cost of acquired
businesses in excess of  amounts assigned to tangible  and intangible assets  at
the date of acquisition.
 
    INVENTORIES
 
    Inventories  consist principally of supplies and are stated at lower of cost
or market as determined on a first-in, first-out basis.
 
    INCOME TAXES
 
    Income  taxes  are  computed  in  accordance  with  Statement  of  Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes".
 
    BARTER TRANSACTIONS
 
    The  Company occasionally enters into  agreements to trade advertising space
for goods or services.  Prior to December  8, 1992, the  Company did not  record
such  arrangements as revenue unless the  items bartered for were capital items.
The impact on revenues and expense of barter transactions not recorded in fiscal
1993 was $164,000.
 
    RECLASSIFICATION
 
    Certain amounts previously reported in 1993 and 1994 have been  reclassified
to conform to the 1995 presentation.
 
    INTERIM FINANCIAL INFORMATION
 
    The  interim financial information as of March 31, 1996 and 1995 and for the
ten months then ended has been prepared from the unaudited financial records  of
the  Company  and,  in  the  opinion  of  management,  reflects  all adjustments
necessary for  a fair  presentation of  the financial  position and  results  of
operations and of cash flows for the respective interim periods. All adjustments
were of a normal and recurring nature.
 
                                      F-25
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
2.  ACQUISITIONS
    Effective   January  19,  1994,  the   Company  purchased  Atlantic  Outdoor
Advertising, Inc.  for  $1  million.  The acquisition  was  recorded  using  the
purchase method of accounting for business combinations.
 
3.  PROPERTY AND EQUIPMENT
    Property and equipment consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                           ESTIMATED
                                                                     1994       1995      USEFUL LIFE
                                                                   ---------  ---------  -------------
                                                                      (IN THOUSANDS)
<S>                                                                <C>        <C>        <C>
Land.............................................................  $   1,235  $   1,294       --
Advertising structures...........................................     24,825     25,256       20 years
Buildings........................................................        491        491    10-25 years
Machinery and equipment..........................................      1,180      1,201        6 years
Office furniture and equipment...................................      1,896      1,865     5-10 years
Automobiles and trucks...........................................      1,045      1,124        5 years
Other............................................................        384        370     3-10 years
                                                                   ---------  ---------
                                                                      31,056     31,601
Less accumulated depreciation....................................      7,494      9,244
                                                                   ---------  ---------
                                                                   $  23,562  $  22,357
                                                                   ---------  ---------
                                                                   ---------  ---------
</TABLE>
 
4.  INTANGIBLES
    The intangibles consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                             ESTIMATED
                                                                        1994       1995     USEFUL LIFE
                                                                      ---------  ---------  -----------
                                                                         (IN THOUSANDS)
<S>                                                                   <C>        <C>        <C>
Advertising site leases.............................................  $  22,760  $  21,762     7 years
Covenant not to compete.............................................      3,118      3,129     5 years
Goodwill............................................................      2,159      2,030    40 years
Loan costs..........................................................      2,028      2,697     6 years
Organization costs..................................................        506        503     5 years
                                                                      ---------  ---------
                                                                         30,571     30,121
Less accumulated amortization.......................................     13,066     17,747
                                                                      ---------  ---------
                                                                      $  17,505  $  12,374
                                                                      ---------  ---------
                                                                      ---------  ---------
</TABLE>
 
    The  advertising site leases and covenant not  to compete were recorded as a
result of an acquisition  in May 1991. Their  cost represents management's  best
estimate  of the fair value at the date of acquisition. The loan costs represent
fees paid to obtain a bank term loan and line of credit in 1991 and to refinance
the term loan and  line of credit  in August 1994. In  connection with the  loan
refinancing,  the Company wrote-off approximately $1 million of unamortized loan
costs. The  organization  costs are  management's  estimate of  the  portion  of
various fees paid which are allocable to this asset.
 
                                      F-26
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT
    Long-term debt consists of the following at May 31:
 
<TABLE>
<CAPTION>
                                                                           1994       1995
                                                                         ---------  ---------
                                                                            (IN THOUSANDS)
<S>                                                                      <C>        <C>
Revolving Credit Commitment under the Amended and Restated Credit
 Agreement dated August 31, 1994.......................................  $      --  $  30,700
Term loans under the Credit Agreement dated as of May 22, 1991.........     35,657     --
Revolving Credit Loan under the Credit Agreement dated as of May 22,
 1991..................................................................        200     --
Subordinated note payable, annual installments of $52 through July
 1997, plus quarterly interest payments at prime.......................         --        157
Subordinated notes payable, annual installments of $38 through March
 1997, plus quarterly interest payments at prime.......................         --         75
                                                                         ---------  ---------
                                                                            35,857     30,932
Less current portion...................................................      6,200        608
                                                                         ---------  ---------
                                                                         $  29,657  $  30,324
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>
 
    The  Company amended  and restated its  bank Credit Agreement  on August 31,
1994 and established a Revolving Credit  Commitment of up to $38,000,000 and  an
Acquisition  Loan  Commitment of  up  to $5,000,000.  Both  commitments decrease
quarterly each fiscal  year and terminate  on February 28,  2001. The  available
Revolving  Credit Commitment at May 31, 1995  was $32,800,000. At year end there
were no borrowings against the  $5,000,000 Acquisition Loan Commitment. As  part
of  the Agreement, interest on the first $20,000,000 of debt is payable under an
Interest Rate Protect Plan ("IPP"). The IPP  provides for a fixed rate of  6.28%
plus  applicable margin (2.5% at  May 31, 1995) for a  period of three years and
began August 5, 1994. The Amended and Restated Credit Agreement also enables the
Company to borrow the remainder of the debt  at a rate equal to either the  Loan
Interbank  Offered Rate (LIBOR)  plus 3.0% or  at the Lending  Agent's base rate
plus 1.75%.  In addition,  the  Company can  realize  lower borrowing  rates  if
certain  financial results are achieved.  At May 31, 1995,  the interest rate in
effect was LIBOR plus 2.5%.
 
    The Company is obligated to pay loan  commitment fees to the banks equal  to
one-half of 1% of the average daily unused portion of the commitments.
 
    The  bank has issued a  letter of credit to  the Company's insurance carrier
totaling $323,000 at the end of fiscal 1994 and 1995.
 
    All common shares of  the Company are pledged  as collateral for the  Credit
Agreement;   accordingly,  substantially   all  of  the   Company's  assets  are
effectively pledged as collateral.
 
    The Credit  Agreement  contains  certain  restrictive  covenants  which  the
Company  must comply with on a continuing basis. The Company is restricted as to
borrowings, dividend payments, acquisitions, stock repurchases, sales of  assets
and capital expenditures.
 
    During  fiscal  1995,  the  Company entered  into  certain  stock redemption
agreements to repurchase 1,174.44  shares of Class A  Common Stock and  1,126.03
shares  of Class B Common  Stock. As part of  the agreements, the Company issued
subordinated promissory notes totaling approximately $270,000.
 
    Total interest paid on  all debt was  $3,849,000, $3,528,000 and  $3,468,000
for fiscal 1993, 1994 and 1995, respectively.
 
                                      F-27
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT (CONTINUED)
    Aggregate  annual maturities of  long-term debt during  the five-year period
ending May 31, 2000 are (in thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     608
  1997.............................................................      4,365
  1998.............................................................      6,227
  1999.............................................................      7,600
  2000.............................................................      7,600
</TABLE>
 
6.  INCOME TAXES
    At May  31, 1995,  the  Company had  net  operating loss  carryforwards  for
federal  income tax purposes of  approximately $8.0 million. These carryforwards
expire between  May 31,  2006 and  2010.  During the  current fiscal  year,  the
Company  utilized approximately $625,000 of  net operating loss carryforwards to
offset current year taxable income.
 
    Components of deferred tax assets and liabilities are (in thousands):
 
<TABLE>
<CAPTION>
                                                                             1994       1995
                                                                           ---------  ---------
                                                                              (IN THOUSANDS)
<S>                                                                        <C>        <C>
Deferred tax assets:
  Loss carryforward......................................................  $   3,403  $   3,145
  Accrued expenses.......................................................        249        207
  Loan cost amortization.................................................         --        343
                                                                           ---------  ---------
                                                                               3,652      3,695
Deferred tax liabilities:
  Depreciation...........................................................        857      1,090
  Bad debt allowance.....................................................         33         36
                                                                           ---------  ---------
                                                                                 890      1,126
                                                                           ---------  ---------
Net deferred tax assets before valuation allowance.......................      2,762      2,569
Less valuation allowance.................................................      2,762      2,569
                                                                           ---------  ---------
Net deferred tax assets..................................................  $      --  $      --
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
7.  EMPLOYEE BENEFIT PLAN
    The  Company  has  a  voluntary  defined  contribution  401(k)  savings  and
retirement  plan for  the benefit of  its nonunion employees  who may contribute
from 3%  to  10%  of  their  compensation. The  Company  has  no  obligation  to
contribute to the plan and made no contribution for fiscal 1993, 1994 and 1995.
 
8.  REDEEMABLE PREFERRED STOCK
    The  preferred stock is redeemable, subject  to certain restrictions, by the
Company at a price equal  to its value as  carried on the financial  statements.
The  Company also has the right to convert the preferred stock to debt at a rate
of $1,000 principal of debt to $1,000 liquidation value of the preferred  stock.
The  liquidation value of each of share  of preferred stock is $7,699 and $8,660
at May  31, 1994  and 1995,  respectively.  After May  22, 2001,  the  preferred
shareholders have the right to control the Board of Directors for the purpose of
selling the Company.
 
                                      F-28
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
8.  REDEEMABLE PREFERRED STOCK (CONTINUED)
    Subject  to certain bank restrictions, dividends on the preferred shares are
payable semi-annually at the rate of 8% either in cash or in-kind payments which
increase the liquidation value of the preferred stock. Should operating  profits
exceed  certain targets, the dividend rate increases to 12%. The minimum targets
for fiscal 1996 are $9,259 for each six month period.
 
9.  COMMON STOCK AND WARRANT
    The Class B common  stock is entirely owned  by key employees and  officers.
The  ownership vests  over a period  of five  years. In the  event of  a sale or
liquidation of the Company, the Class A common stock has a 10% return preference
over the Class B common stock.
 
    During fiscal 1995, the  Company implemented a stock  purchase plan for  its
key  employees. Under  the plan, 4,253  shares of  Class B common  stock will be
granted to the employees at a purchase price of $.10 per share. The shares  will
vest over a five year period. Approximately 3,853 shares had been granted by May
31, 1995.
 
    Additionally,  a warrant to purchase 5,000 shares of Class A common stock at
$144.75 per share was outstanding at May 31, 1994 and 1995. The warrant  expires
on May 22, 2006 and has no voting rights.
 
10. SALES OF PONY PANELS
    Only  July 22, 1994, the Company entered  into an agreement with The McCarty
Company ("McCarty") under which McCarty acquired  all of the assets of the  Pony
Panels  division (excluding cash)  in exchange for  McCarty's assumption of Pony
Panel's liabilities, delivery  of 7,599.32 shares  of Class A  Common Stock  and
9,754.26  shares of Class B Common Stock of NOA Holding Company, and cash in the
amount of $542.
 
11. COMMITMENTS AND CONTINGENCIES
    The City of Jacksonville, Florida has  enacted a number of ordinances  which
would  require  the  removal of  outdoor  advertising structures  which  are not
located on  federal  aid  primary and/or  interstate  highways.  Management  has
vigorously  contested the validity of these  ordinances for the last four years.
In March 1995, the  Company reached a settlement  with the City of  Jacksonville
and  Capsigns, Inc. and has agreed to  remove 711 billboards faces over a period
of 20 years.
 
    The Company is also involved in litigation with various other municipalities
and regulatory agencies as the result of condemnation proceedings and  licensing
and  permit renewal disputes,  which could result in  the removal of advertising
structures.
 
    Management believes, based  upon the information  currently available,  that
the  settlement with the City of Jacksonville and Capsigns, Inc., along with the
outcomes of  the various  actions  described above,  will  not have  a  material
adverse  effect on the consolidated financial condition or results of operations
of the Company.
 
    During  fiscal  1995,  the  Company  became  a  party  to  certain  material
litigation.  The action alleges that a former billposting employee, while in the
process of posting  a billboard,  fell to the  ground (because  the platform  on
which  he was working gave way) and suffered significant injuries. It is alleged
that these injuries have precluded him from seeking any gainful employment. This
matter involves  a  significant  level issue  concerning  the  exclusive  remedy
provision of workers' compensation law in Minnesota. Minnesota law provides that
an  employer  providing  workers'  compensation  benefits  is  immune  from tort
liability. It is  the Company's  contention that, because  the Company  provided
workers'  compensation benefits to the former  employee, the Company is entitled
to tort immunity.
 
                                      F-29
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
    The Plaintiff disputes the  Company's interpretation of  the law and  argues
that  the tort suit can go forward. This  matter was argued before a trial judge
on February 28,  1995, who ruled  in favor of  the Plaintiff. An  appeal to  the
Minnesota Court of Appeals is currently pending.
 
    The  Plaintiff has also made a demand of approximately $4.9 million for lost
wages and pain and  suffering. An attempt  to amend this  complaint and state  a
claim  for punitive damages has  also been made. The Court  has not yet acted on
the amendment.
 
    At this time it is  not possible to estimate  the probable outcome of  these
actions  and, accordingly,  the Company  has not  established a  reserve for the
outcome of this litigation.
 
    The Company leases the facility in Minneapolis from the Company's  preferred
stockholder  with annual rents of $480,000,  exclusive of operating costs, which
commenced May of 1993 and continues through May of 2001.
 
    The Company  is  required to  make  the following  minimum  operating  lease
payments  for equipment and facilities  under noncancelable lease agreements (in
thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     552
  1997.............................................................        552
  1998.............................................................        552
  1999.............................................................        557
  2000.............................................................        557
  Thereafter.......................................................        704
                                                                     ---------
                                                                     $   3,474
                                                                     ---------
                                                                     ---------
</TABLE>
 
    Rent expense for operating leases for the years ended May 31, 1993, 1994 and
1995 totaled $6,950,000, $6,837,000 and $7,268,000, respectively.
 
                                      F-30
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
Universal Outdoor Holdings, Inc.
 
    We  have audited the accompanying statement  of revenues and direct expenses
of Ad-Sign  for  the  year  ended  December 31,  1995.  This  statement  is  the
responsibility  of the company's management. Our responsibility is to express an
opinion on this statement based on our audit.
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the statement of revenues and direct expenses
is free of material misstatement. An audit includes examining, on a test  basis,
evidence supporting the amounts and disclosures in the statement of revenues and
expenses.  An audit also  includes assessing the  accounting principles used and
significant estimates  made by  management, as  well as  evaluating the  overall
financial   statement  presentation.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.
 
    In our opinion, the statement of revenues and direct expenses audited by  us
presents  fairly, in all material respects,  the revenues and direct expenses of
Ad-Sign for  the year  ended December  31, 1995,  in conformity  with  generally
accepted accounting principles.
 
PRICE WATERHOUSE LLP
 
June 14, 1996
Chicago, Illinois
 
                                      F-31
<PAGE>
                                    AD-SIGN
                   STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<S>                                                                  <C>
Gross revenues.....................................................  $   2,804
Less agency commissions............................................        224
                                                                     ---------
  Net revenues.....................................................      2,580
                                                                     ---------
                                                                     ---------
 
Direct expenses:
  Direct advertising expenses......................................        338
  General and administrative expenses..............................        402
  Depreciation and amortization....................................        454
                                                                     ---------
                                                                         1,194
                                                                     ---------
Operating income...................................................  $   1,386
                                                                     ---------
                                                                     ---------
</TABLE>
 
    See accompanying notes to the statement of revenues and direct expenses.
 
                                      F-32
<PAGE>
                                    AD-SIGN
             NOTES TO THE STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
 
    The  Statement of Revenues  and Direct Expenses for  the year ended December
31, 1995 presents revenues from contracts for the 160 advertising display  faces
acquired  from Ad-Sign, Inc. by Universal  Outdoor Holdings, Inc. (Universal) in
the first quarter of 1996. This financial statement excludes operating  expenses
which  are not  directly related to  the assets acquired  by Universal. Although
Universal only acquired certain assets of Ad-Sign, Inc., this acquisition  meets
the  criteria for a "business acquired"  in accordance with Regulation S-X, Rule
3-05 of the Securities Exchange Act of 1934.
 
    Ad-Sign is an outdoor  advertising company which  owns and operates  outdoor
advertising  display  faces  principally  in  Chicago,  Illinois.  Ad-Sign sells
outdoor advertising space to national, regional and local advertisers.
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
 
    The preparation  of  the  statement  of  revenues  and  direct  expenses  in
conformity  with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of revenues  and
expenses  during the  reported period.  Actual results  could differ  from those
estimates. The significant accounting policies used in the preparation of  these
financial statements are as follows.
 
REVENUES AND DIRECT EXPENSES
 
    Advertising revenues are generated from contracts with advertisers generally
covering  periods of one  to twelve months.  Ad-Sign recognizes revenues ratably
over the contract term and defers customer prepayment of advertising fees. Costs
incurred for the production  of outdoor advertising  displays are recognized  in
the initial month of the contract or as incurred during the contract period.
 
PREPAID LAND RENTS
 
    Most of Ad-Sign's outdoor advertising structures are located on leased land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land rents are expenses ratably over the related rental term.
 
NOTE 3 -- SUBSEQUENT EVENT:
 
    In the first quarter of 1996,  Ad-Sign, Inc. entered into an asset  purchase
agreement  with Universal Outdoor Holdings, Inc. Under this agreement, Universal
purchased 160 advertising display faces in the Chicago market for $12.5 million.
 
                                      F-33
<PAGE>
   
                       REPORT OF INDEPENDENT ACCOUNTANTS
    
 
   
To the Board of Directors of
POA Acquisition Corporation
    
 
   
    In  our opinion, the accompanying balance  sheets and the related statements
of operations, of  changes in  shareholders' equity  and of  cash flows  present
fairly,  in all  material respects,  the financial  position of  POA Acquisition
Corporation at  September 30,  1996 and  December  31, 1995  and 1994,  and  the
results of their operations and their cash flows for the nine month period ended
September  30, 1996 and for  each of the two years  in the period ended December
31, 1995  in conformity  with generally  accepted accounting  principles.  These
financial  statements are  the responsibility  of the  Company's management; our
responsibility is to express an opinion  on these financial statements based  on
our  audits.  We conducted  our audits  of these  statements in  accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements  are
free  of material  misstatement. An audit  includes examining, on  a test basis,
evidence supporting the  amounts and  disclosures in  the financial  statements,
assessing  the  accounting principles  used  and significant  estimates  made by
management, and  evaluating the  overall  financial statement  presentation.  We
believe  that our  audits provide a  reasonable basis for  the opinion expressed
above.
    
 
   
PRICE WATERHOUSE LLP
    
 
   
Chicago, Illinois
February 28, 1997
    
 
                                      F-34
<PAGE>
                          POA ACQUISITION CORPORATION
                                 BALANCE SHEETS
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                  SEPTEMBER 30,            DECEMBER 31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Current assets:
  Cash..........................................................   $  3,534,128   $      811,352  $      727,690
  Accounts receivable...........................................      6,746,361        5,631,320       4,482,520
  Prepaid expenses..............................................      2,576,998        1,822,964       1,698,539
  Prepaid income taxes..........................................         43,875           43,875          51,629
  Deferred income taxes.........................................      3,314,000        3,213,848       2,596,951
                                                                  --------------  --------------  --------------
    Total current assets........................................     16,215,362       11,523,359       9,557,329
Deferred income taxes...........................................     10,040,258       11,835,410      14,269,374
Property, plant and equipment, net..............................     32,821,811       23,005,058      20,112,931
Other assets....................................................     38,741,579       41,854,491      46,266,092
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
 
                              LIABILITIES AND SHAREHOLDER'S EQUITY
Current liabilities:
  Accounts payable and accrued expenses.........................   $  4,289,460   $    2,992,112  $    3,432,619
  Current portion of long-term debt.............................      9,109,419        9,109,419       8,061,214
  Notes payable.................................................        416,000         --              --
                                                                  --------------  --------------  --------------
    Total current liabilities...................................     13,814,879       12,101,531      11,493,833
Long-term debt, less current portion............................     71,682,647       65,603,203      70,210,555
Shareholder's equity
  Common stock, $.01 par value:
    Authorized shares -- 2,000,000
    Issued and outstanding shares -- 100 for all periods
     presented..................................................              1                1               1
  Additional paid-in capital....................................     45,419,909       45,419,909      45,419,909
  Accumulated deficit...........................................    (33,098,426)     (34,906,326)    (36,918,572)
                                                                  --------------  --------------  --------------
    Total shareholder's equity..................................     12,321,484       10,513,584       8,501,338
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
    
 
   
                See accompanying notes to financial statements.
    
 
                                      F-35
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF OPERATIONS
 
   
<TABLE>
<CAPTION>
                                                                   FOR THE NINE
                                                                   MONTHS ENDED    FOR THE YEARS ENDED DECEMBER
                                                                  SEPTEMBER 30,                31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Advertising revenues............................................   $ 38,380,932   $   45,830,359  $   41,737,266
Less commissions and discounts..................................     (3,520,734)      (4,393,319)     (3,865,492)
                                                                  --------------  --------------  --------------
                                                                     34,860,198       41,437,040      37,871,774
                                                                  --------------  --------------  --------------
Expenses:
  Operating.....................................................     10,077,666       11,775,891      11,151,065
  Selling, general and administrative...........................      9,307,799       10,698,212      10,283,413
  Amortization..................................................      3,811,034        5,061,849       5,208,589
  Depreciation..................................................      2,547,946        2,545,182       2,878,346
                                                                  --------------  --------------  --------------
                                                                     25,744,445       30,081,134      29,521,413
                                                                  --------------  --------------  --------------
Income from operations..........................................      9,115,753       11,355,906       8,350,361
                                                                  --------------  --------------  --------------
Other income (expense):
  Interest expense..............................................     (5,548,379)      (7,346,241)     (7,012,646)
  Loss on sale of a division....................................        --              --              (494,824)
  Loss on disposal of property and equipment, net...............       (346,974)         (64,332)       (329,056)
  Interest and other income.....................................        367,500           42,244          24,412
                                                                  --------------  --------------  --------------
                                                                     (5,527,853)      (7,368,329)     (7,812,114)
                                                                  --------------  --------------  --------------
Income before income taxes and extraordinary item...............      3,587,900        3,987,577         538,247
                                                                  --------------  --------------  --------------
Provision for income taxes:
  Current.......................................................        150,000          158,264          37,572
  Deferred......................................................      1,630,000        1,817,067       1,256,910
                                                                  --------------  --------------  --------------
                                                                      1,780,000        1,975,331       1,294,482
                                                                  --------------  --------------  --------------
Income (loss) before extraordinary item.........................      1,807,900        2,012,246        (756,235)
Extraordinary item:
  Loss on early extinguishment of debt, net of income tax
   expense of ($147,350)........................................        --              --              (244,552)
                                                                  --------------  --------------  --------------
Net income (loss)...............................................   $  1,807,900   $    2,012,246  $   (1,000,787)
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
    
 
   
                See accompanying notes to financial statements.
    
 
                                      F-36
<PAGE>
                          POA ACQUISITION CORPORATION
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
   
<TABLE>
<CAPTION>
                                                                                                      TOTAL
                                       COMMON     PREFERRED      ADDITIONAL       ACCUMULATED     SHAREHOLDER'S
                                        STOCK       STOCK      PAID-IN CAPITAL      DEFICIT          EQUITY
                                      ---------  ------------  ---------------  ---------------  ---------------
<S>                                   <C>        <C>           <C>              <C>              <C>
Balance at January 1, 1993..........  $       1  $     12,237  $    57,644,726  $   (28,262,869) $    29,394,095
  Net loss for 1993.................     --           --             --                (262,576)        (262,576)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balances at December 31, 1993.......          1        12,237       57,644,726      (28,525,445)      29,131,519
  Net loss for 1994.................     --           --             --              (1,000,787)      (1,000,787)
  Issuance of preferred stock.......     --           550,000        4,950,000        --               5,500,000
  Redemption of preferred stock.....     --          (562,237)     (17,174,817)       --             (17,737,054)
  Cumulative preferred stock
   dividends........................     --           --             --              (7,392,340)      (7,392,340)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1994........          1       --            45,419,909      (36,918,572)       8,501,338
  Net income for 1995...............     --           --             --               2,012,246        2,012,246
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1995........          1       --            45,419,909      (34,906,326)      10,513,584
Net income for the nine months ended
 September 30, 1996.................     --           --             --               1,807,900        1,807,900
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at September 30, 1996         $       1  $    --       $    45,419,909  $   (33,098,426) $    12,321,484
                                      ---------  ------------  ---------------  ---------------  ---------------
                                      ---------  ------------  ---------------  ---------------  ---------------
</TABLE>
    
 
   
                See accompanying notes to financial statements.
    
 
                                      F-37
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF CASH FLOWS
 
   
<TABLE>
<CAPTION>
                                                                         FOR THE NINE
                                                                         MONTHS ENDED       FOR THE YEARS ENDED
                                                                        SEPTEMBER 30,          DECEMBER 31,
                                                                        --------------  ---------------------------
                                                                             1996           1995           1994
                                                                        --------------  -------------  ------------
<S>                                                                     <C>             <C>            <C>
OPERATING ACTIVITIES
Net income (loss).....................................................   $  1,807,900   $   2,012,246  $ (1,000,787)
Adjustments to reconcile net income (loss) to net cash provided by
 operating activities:
  Amortization........................................................      3,811,034       5,061,849     5,208,589
  Depreciation........................................................      2,547,946       2,545,182     2,878,346
  Deferred income taxes...............................................      1,695,000       1,817,067     1,123,867
  Loss on sale of division............................................        --             --             494,824
  Loss on disposal of property and equipment, net.....................        346,977          64,332       329,056
  Provision for bad debts.............................................        176,000          64,285       375,190
  Changes in operating assets and liabilities:
    Increase in accounts receivable...................................       (957,596)     (1,213,085)     (523,087)
    Increase in prepaid expenses......................................       (574,486)       (124,425)     (253,802)
    Decrease (increase) in prepaid income taxes.......................        --                7,754       (27,786)
    Decrease (increase) in other assets...............................       (126,183)       (500,248)   (2,511,167)
    (Increase) decrease in accounts payable and accrued expenses......      1,253,284        (440,507)      772,507
                                                                        --------------  -------------  ------------
Net cash provided by operating activities.............................      9,979,876       9,294,450     6,865,750
                                                                        --------------  -------------  ------------
INVESTING ACTIVITIES
Proceeds from sale of division........................................        --             --           2,000,000
Proceeds from disposal of property and equipment......................        367,500         227,854       101,463
Payments for acquisitions net of cash acquired........................     (9,898,338)       --             --
Purchases of property, plant and equipment............................     (3,805,706)     (5,729,495)   (1,787,528)
Purchases of intangibles..............................................        --             (150,000)      --
                                                                        --------------  -------------  ------------
Net cash provided by (used in) investing activities...................    (13,336,544)     (5,651,641)      313,935
                                                                        --------------  -------------  ------------
FINANCING ACTIVITIES
Proceeds from long-term borrowings....................................     13,147,633       4,500,000    83,023,442
Payments of long-term debt............................................     (7,068,189)     (8,059,147)  (70,696,101)
Proceeds from issuance of preferred stock.............................        --             --           5,500,000
Redemption of preferred stock.........................................        --             --         (17,737,054)
Dividends paid........................................................        --             --          (7,392,340)
                                                                        --------------  -------------  ------------
Net cash (used in) provided by financing activities...................      6,079,444      (3,559,147)   (7,302,053)
                                                                        --------------  -------------  ------------
Net increase (decrease) in cash.......................................      2,722,776          83,662      (122,368)
Cash at beginning of year.............................................        811,352         727,690       850,058
                                                                        --------------  -------------  ------------
Cash at end of year...................................................      3,534,128   $     811,352  $    727,690
                                                                        --------------  -------------  ------------
                                                                        --------------  -------------  ------------
</TABLE>
    
 
   
                See accompanying notes to financial statements.
    
 
                                      F-38
<PAGE>
   
                          POA ACQUISITION CORPORATION
                         NOTES TO FINANCIAL STATEMENTS
    
 
NOTE 1 -- ORGANIZATION
    On   January  31,  1989,  Outdoor   Advertising  Holdings,  Inc.  (Holdings)
contributed its shares  of POA Acquisition  Corporation (Company) common  stock,
along  with cash,  to Peterson  Acquisition, Inc.  (Acquisition), a wholly-owned
subsidiary  of  Holdings.  Acquisition   immediately  purchased  the   Company's
outstanding  common shares under  the terms of  an Agreement and  Plan of Merger
dated December 21,1988. Acquisition was subsequently merged into the Company and
its outstanding shares were converted into  one hundred shares of the  Company's
common stock.
 
    The  merger  was  accounted for  as  a  purchase with  a  purchase  price of
$33,279,550 (including acquisition  costs of  $4,448,023). Certain  individuals,
who  were former  shareholders of  the Company, own  shares of  Holdings and are
included in the management  of Holdings and the  Company. The Company  allocated
the purchase price among the assets acquired and liabilities assumed, based upon
the  respective  fair values  of  the assets  and  liabilities, with  the excess
purchase price recorded as goodwill.
 
    The Company provides outdoor advertising services in the states of  Florida,
South  Carolina and Tennessee. Approximately 70% of the business is in the State
of Florida.
 
   
NOTE 2 -- ACCOUNTING POLICIES
    
 
    PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment is stated at cost. Depreciation for  financial
reporting  purposes is computed  by the straight-line  method over the estimated
useful lives of the various classes of assets as follows:
 
<TABLE>
<S>                                                              <C>
Buildings......................................................  28-30 years
Advertising structures.........................................     12 years
Equipment......................................................    2-7 years
</TABLE>
 
    The Company  uses the  accelerated  Cost Recovery  System and  the  Modified
Accelerated Cost Recovery System for income tax reporting purposes.
 
    OTHER ASSETS
 
    Loan  costs  incurred  in  connection  with  obtaining  financing  have been
deferred and are being amortized over the life of the loans. Goodwill represents
the excess of  the cost of  acquired businesses  over the fair  market value  at
acquisition of the specifically identified assets.
 
    Intangible assets are being amortized over the following periods:
 
<TABLE>
<S>                                                               <C>
Advertising structure leases....................................  8-10 years
Goodwill........................................................    40 years
Deferred loan costs.............................................   1-6 years
</TABLE>
 
    INCOME TAXES
 
    The  Company follows  the liability method  of accounting  for income taxes.
Deferred income taxes  relate to the  net tax effects  of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes.
 
    ADVERTISING REVENUE
 
    Advertising revenue is recognized ratably on a monthly basis over the period
in which advertisement displays are posted on the advertising structures.
 
    ADVERTISING STRUCTURE RENTALS
 
    Advertising structure  lease  rentals  are generally  paid  in  advance  and
charged to expense over the life of the lease.
 
                                      F-39
<PAGE>
   
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
   
NOTE 2 -- ACCOUNTING POLICIES (CONTINUED)
    
    INTEREST RATE SWAP AND INTEREST CAP AGREEMENTS
 
    The  Company  has entered  into  interest rate  swap  and interest  rate cap
agreements to effectively convert a portion of its variable-rate borrowings into
fixed-rate obligations.  The amount  to be  received or  paid related  to  these
agreements  is recognized over the  lives of the agreements  as an adjustment to
interest expense.
 
    BARTER TRANSACTIONS
 
   
    The Company enters into agreements  to provide outdoor advertising  services
in  exchange  for  various  goods  and  services  of  their  customers.  Revenue
recognized from  these  transactions  approximated  $1,183,354,  $1,497,000  and
$830,000  for the nine month  period ended September 30,  1996 and for the years
ended December 31, 1995 and 1994, respectively.
    
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that affect  the amounts  reported in the  financial statements  and
accompanying notes. Actual results could differ from those estimates.
 
    FINANCIAL INSTRUMENTS
 
   
    The  carrying  amounts of  cash, accounts  receivable, accounts  payable and
long-term debt at September 30, 1996 approximate fair value.
    
 
    ACCOUNTING STANDARD
 
   
    In March  1995,  the  FASB  issued  Statement  No.  121  ("SFAS  No.  121"),
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be  Disposed Of," which requires impairment  losses to be recorded on long-lived
assets used in  operations when  indicators of  impairment are  present and  the
undiscounted  cash flows estimated to be generated by those assets are less than
the assets' carrying  amount. Statement  121 also addresses  the accounting  for
long-lived  assets that are expected to be disposed of. As of September 30, 1996
there were no indications of impairment that would effect the carrying value  of
assets.
    
 
   
NOTE 3 -- ACCOUNTS RECEIVABLE
    
    Accounts receivable consist of the following:
 
   
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade....................................................   $  7,308,087   $   5,701,472  $   4,493,568
Employee notes and other.................................        293,356         463,300        458,119
                                                           --------------  -------------  -------------
                                                               7,601,443       6,164,772      4,951,687
Less allowance for uncollectible accounts................       (855,082)       (533,452)      (469,167)
                                                           --------------  -------------  -------------
                                                            $  6,746,361   $   5,631,320  $   4,482,520
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
    
 
   
    Included  in  employee  notes  and  other  are  notes  and  accrued interest
aggregating $109,176 as of  September 30, 1996 and  $279,473 and $299,269 as  of
December 31, 1995 and 1994, respectively, from common shareholders.
    
 
                                      F-40
<PAGE>
   
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
   
NOTE 4 -- PREPAID EXPENSES
    
    Prepaid expenses consist of the following:
 
   
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Lease rental payments....................................   $  1,476,562   $   1,261,795  $   1,065,874
Maintenance supplies.....................................        518,009          94,581        133,268
Other....................................................        582,427         466,588        499,397
                                                           --------------  -------------  -------------
                                                            $  2,576,998   $   1,822,964  $   1,698,539
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
    
 
   
NOTE 5 -- PROPERTY, PLANT AND EQUIPMENT
    
    Property,  plant  and  equipment  are  stated at  cost  and  consist  of the
following:
 
   
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Land................................................  $     2,466,681  $     2,466,681  $     2,466,681
Buildings...........................................        2,077,423        2,074,084        2,011,256
Advertising structures..............................       42,876,007       31,857,123       27,446,874
Equipment...........................................        4,612,869        3,602,942        2,978,167
                                                      ---------------  ---------------  ---------------
                                                           52,032,980       40,000,830       34,902,978
Less accumulated depreciation.......................      (19,211,169)     (16,995,772)     (14,790,047)
                                                      ---------------  ---------------  ---------------
                                                      $    32,821,811  $    23,005,058  $    20,112,931
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
    
 
   
NOTE 6 -- OTHER ASSETS
    
    Other assets consist of the following:
 
   
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Goodwill............................................  $    45,811,889  $    45,239,949  $    45,239,949
Advertising structure leases, at cost...............       26,204,360       26,096,863       26,021,863
Non-compete and other, at cost......................        6,514,322        6,495,641        6,420,390
Deferred loan costs.................................        3,403,069        3,403,065        2,903,068
                                                      ---------------  ---------------  ---------------
                                                           81,933,640       81,235,518       80,585,270
Less accumulated amortization.......................      (43,192,061)     (39,381,027)     (34,319,178)
                                                      ---------------  ---------------  ---------------
                                                      $    38,741,579  $    41,854,491  $    46,266,092
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
    
 
   
NOTE 7 -- ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    
    Accounts payable and accrued expenses consist of the following:
 
   
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade accounts payable...................................   $    295,576   $   1,285,008  $   1,794,814
Accrued compensation and other...........................      3,964,353       1,677,573      1,623,766
Accrued interest.........................................         29,531          29,531         14,039
                                                           --------------  -------------  -------------
                                                            $  4,289,460   $   2,992,112  $   3,432,619
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
    
 
                                      F-41
<PAGE>
   
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
   
NOTE 8 -- LONG-TERM DEBT
    
    Long-term debt consists of the following:
 
   
<TABLE>
<CAPTION>
                                                        SEPTEMBER 30,            DECEMBER 31,
                                                        --------------  ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Notes payable to banks................................   $ 80,650,000   $   74,500,000  $   78,000,000
Other long-term debt..................................        142,066          212,622         271,769
                                                        --------------  --------------  --------------
                                                           80,792,066       74,712,622      78,271,769
Less amounts due within one year......................     (9,109,419)      (9,109,419)     (8,061,214)
                                                        --------------  --------------  --------------
                                                         $ 71,682,647   $   65,603,203  $   70,210,555
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
    
 
   
    In January 1994, the Company refinanced its notes payable to banks, paid off
the unsecured  subordinated  notes  payable  to  investment  banking  firms  and
redeemed the 14% Series A senior redeemable cumulative preferred stock with term
notes   and  revolving   credit  notes  totaling   $83,000,000  and  $7,000,000,
respectively. Notes payable to banks are  term notes and revolving credit  notes
are  secured by all assets and common  stock of the Company. Interest is charged
on borrowings under the term notes  and revolving credit notes at the  Company's
discretion  at  either a  Eurodollar  base rate  or  an ABR  rate  determined in
accordance with the terms of the Credit Agreement. Interest on the term notes is
currently charged at a Eurodollar base rate determined at each interest  renewal
period.  The December 31, 1995 term notes  consist of a $54,500,000 borrowing at
8.19% and a $20,000,000 borrowing at  10.94%. On December 29, 1995, the  Company
amended  its Credit  Agreement to  allow for  an additional  $50,000,000 line of
credit available  for  acquisitions. No  borrowings  under this  amendment  have
occurred.  Long-term debt maturities over the  next five years are approximately
as follows: 1996 -- $9,109,419: 1997  -- $11,051,000: 1998 -- $13,048,000:  1999
- -- $21,505,000: 2000 -- $20,000,000 and $0 thereafter.
    
 
    The  refinancing of the  notes payable in 1994  resulted in an extraordinary
loss of $391,902 as a result of writing-off the unamortized portion of  deferred
loan costs related to those borrowings.
 
    The Company entered into interest rate swap and interest rate cap agreements
that  expire in 1997 with a notional  amount of $40,000,000 at December 31, 1995
to reduce the impact of changes in interest rates on its variable rate long-term
debt.
 
    The counterpart to the agreements is  a major financial institution. In  the
event  a  counterparty fails  to  meet the  terms of  an  interest rate  swap or
interest rate cap agreement, the Company's  exposure is limited to the  interest
rate   differential.  Credit  loss  from   counterparty  nonperformance  is  not
anticipated.
 
   
    The Company paid approximately $5,577,909, $7,331,000 and $7,570,000 in cash
for interest during the  nine month period ended  September 30, 1996 and  during
the years ended December 31, 1995 and 1994, respectively.
    
 
   
NOTE 9 -- EMPLOYEE BENEFITS PLANS
    
   
    The  Company has  a discretionary  defined contribution  plan which provides
retirement benefits to  substantially all employees.  The contributions made  to
this  plan were approximately $75,000 for  the nine month period ended September
30, 1996 and $100,000 in 1995 and 1994.
    
 
   
NOTE 10 -- INCOME TAXES
    
   
    At September 30, 1996, the Company had federal and state net operating  loss
carryforwards  for income tax purposes available to offset future taxable income
through 2006 to 2009. The Company  was subject to alternative minimum tax  which
is imposed at a 20% rate on the corporation's alternative minimum taxable income
in 1995. The alternative minimum tax expense for 1995 was $132,800. The tax paid
will be allowed as a credit carryover against regular tax in future periods. For
financial reporting
    
 
                                      F-42
<PAGE>
   
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
   
NOTE 10 -- INCOME TAXES (CONTINUED)
    
   
purposes,  no valuation allowance has been recognized to offset the deferred tax
assets related to  these carryforwards.  The tax  benefit of  any net  operating
losses  which are not utilized  will be recognized as  a current year expense in
the year of expiration.
    
 
   
    Deferred income taxes reflect the  net tax effects of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax assets as of September 30, 1996, are attributable  to
the  bad debt allowance, depreciation  and amortization differences, alternative
minimum tax, and net operating loss carryforwards.
    
 
   
    Components of the provision for income taxes for each period are as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                                    YEAR ENDED
                                                                                   DECEMBER 31,
                                                           SEPTEMBER 30,   ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Current
  Federal................................................   $    125,000   $     132,754  $      11,522
  State..................................................         25,000          25,510         26,050
                                                           --------------  -------------  -------------
Total current............................................   $    150,000   $     158,264  $      37,572
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
Deferred:
  Federal................................................   $  1,375,000   $   1,532,587  $   1,073,054
  State..................................................        255,000         284,480        183,856
                                                           --------------  -------------  -------------
Total deferred...........................................   $  1,630,000   $   1,817,067  $   1,256,910
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
    
 
   
    The reconciliation of the statutory federal income tax rate to the Company's
effective rate is as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                     NINE-MONTH         YEAR ENDED
                                                                    PERIOD ENDED       DECEMBER 31,
                                                                   SEPTEMBER 30,   --------------------
                                                                        1996         1995       1994
                                                                   --------------  ---------  ---------
<S>                                                                <C>             <C>        <C>
Income tax expense at the statutory rate.........................         34.0%        34.0%      34.0%
Goodwill.........................................................          9.8%         9.7%     175.1%
State taxes, net of federal benefit..............................          5.2%         5.1%      25.7%
Other............................................................          0.6%         0.7%       5.7%
                                                                        -------    ---------  ---------
                                                                          49.6%        49.5%     240.5%
                                                                        -------    ---------  ---------
                                                                        -------    ---------  ---------
</TABLE>
    
 
    Components of deferred tax assets for each year are as follows:
 
   
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                        SEPTEMBER 30,   ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Deferred tax assets:
  Net operating loss carryforward.....................   $  3,000,000   $    3,000,000  $    2,444,000
  Charitable contribution carryforward................        --                 2,050        --
  Bad debt allowance..................................        344,000          254,347         176,407
  Accrued liabilities.................................         50,000           39,782          90,728
  Property and equipment..............................         11,000          141,450          87,150
  Alternative minimum tax credit......................        372,000          276,112         148,370
  Net operating loss carryforward.....................     11,434,258       13,391,143      16,269,565
                                                        --------------  --------------  --------------
Total deferred tax assets.............................   $ 15,211,258   $   17,104,884  $   19,216,220
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
    
 
   
    The Company paid  income taxes of  $149,000 and $148,000  in 1995 and  1994,
respectively.
    
 
                                      F-43
<PAGE>
   
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
   
NOTE 11 -- COMMITMENTS AND CONTINGENCIES
    
 
    LEASES
 
   
    The  Company  leases  office space  under  various  non-cancelable operating
leases. Minimum lease payments under these leases are approximately as  follows:
1996  -- $28,750; 1997  -- $136,000 and  $0 thereafter. The  Company also leases
land for advertising structures under  operating leases which are cancelable  or
which have terms of less than one year.
    
 
   
    Rent  expense charged to operations amounted to approximately $6,548,000 for
the nine months ended September 30,  1996 and $7,461,000 and $6,947,000 in  1995
and 1994, respectively.
    
 
   
NOTE 12 -- ACQUISITIONS
    
    During  the year ended December 31, 1995, the Company acquired the assets of
three separate advertising entities.  Under the terms  of the transactions,  the
Company  acquired certain fixed assets, customer lists and advertising leases of
these entities  for a  combined  total of  $3,710,000.  In connection  with  the
acquisition of the customer lists and advertising leases, intangible assets were
recorded  at a total of $150,000. The customer lists and advertising leases were
assigned useful lives of three and ten years, respectively.
 
   
    During the  nine  months ended  September  30, 1996,  the  Company  acquired
certain fixed assets, customer lists and advertising leases for a combined total
of  $10.0  million. In  connection with  the  acquisition, intangible  assets of
approximately $572,000 were recorded. The customer lists and advertising  leases
were  assigned useful  lives of three  and ten years,  respectively. Goodwill is
amortized over 40 years.
    
 
   
NOTE 13 -- SALE OF THE COMPANY
    
    On October 8,  1996, the  Company's parent, Holdings,  sold the  outstanding
capital stock of Holdings for approximately $240,000,000 in cash.
 
                                      F-44
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Stockholders of
Revere Holding Corp. and Subsidiaries:
 
    We  have  audited  the  accompanying consolidated  balance  sheet  of Revere
Holding Corp. (a Maryland corporation) and subsidiaries as of December 31, 1995,
and the related consolidated statements of operations, stockholders' equity  and
cash  flows  for  the  year  then  ended.  These  financial  statements  are the
responsibility of the Company's management. Our responsibility is to express  an
opinion on these financial statements based on our audit.
 
    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the financial  position of Revere  Holding Corp.  and
Subsidiaries,  as of December 31, 1995, and  the results of their operations and
their cash flows for the year then ended, in conformity with generally  accepted
accounting principles.
 
Arthur Andersen LLP
Baltimore, Maryland,
March 8, 1996
 
                                      F-45
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                 AS OF            AS OF
                                                              DECEMBER 31,    SEPTEMBER 30,
                                                                  1995            1996
                                                              ------------   ---------------
                                                                               (UNAUDITED)
<S>                                                           <C>            <C>
ASSETS
CURRENT ASSETS:
  Cash and cash equivalents (Note 2)........................  $ 1,140,569     $     511,605
  Cash held in escrow (Note 17).............................      400,000        20,447,420
  Accounts receivable -- trade, net of allowance for
   doubtful accounts of $316,000 and $445,000,
   respectively.............................................    5,349,808         5,336,129
  Accounts receivable -- barter, net of allowance for
   doubtful accounts of $11,000 and $9,000, respectively
   (Note 2).................................................      207,728           318,577
  Accounts receivable -- other..............................       99,287           105,831
  Inventories (Note 2)......................................      259,522           318,193
  Prepaid expenses --
    Sign site leases (Note 12)..............................    1,958,745         1,622,871
    Other...................................................      689,174           395,757
  Deferred income taxes.....................................      687,000           627,000
                                                              ------------   ---------------
      Total current assets..................................   10,791,833        29,683,383
PROPERTY AND EQUIPMENT, net (Notes 2 and 4).................   38,899,139        28,046,022
GOODWILL, net of accumulated amortization of $570,000 and
  $984,000, respectively (Note 3)...........................   22,668,371        21,809,424
OTHER ASSETS, net (Notes 2 and 5)...........................   16,383,846        13,829,535
                                                              ------------   ---------------
      Total assets..........................................  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable -- trade.................................  $   605,780     $     319,133
  Accounts payable -- barter (Note 2).......................      258,698           371,589
  Income taxes payable......................................       21,000         2,738,000
  Accrued interest expense..................................       31,025           382,026
  Deferred revenue..........................................      611,134           717,095
  Accrued bonuses...........................................      547,216           178,058
  Accrued health benefits...................................      434,463           330,284
  Accrued liabilities (Note 2)..............................    2,701,525         1,750,886
  Current portion of long-term debt (Note 6)................    2,851,765         3,305,379
  Current portion of capital lease obligations (Note 12)....      234,016           220,392
                                                              ------------   ---------------
      Total current liabilities.............................    8,296,622        10,312,842
LONG-TERM DEBT, less current portion (Note 6)...............   38,094,955        38,280,668
CAPITAL LEASE OBLIGATIONS, less current portion (Note 12)...      470,637           382,286
DEFERRED TAX LIABILITY (Notes 2 and 7)......................    5,520,000         5,502,202
                                                              ------------   ---------------
      Total liabilities.....................................   52,382,214        54,477,998
                                                              ------------   ---------------
MINORITY INTEREST...........................................      140,000           140,000
                                                              ------------   ---------------
STOCKHOLDERS' EQUITY:
  Common stock, par value $.01, 5,000,000 shares authorized;
   3,823,458 shares issued and outstanding at December 31,
   1995 and September 30, 1996 (unaudited)..................       38,235            38,235
  Paid-in capital in excess of par..........................   38,196,347        38,196,347
  Retained earnings (accumulated deficit)...................   (1,125,107)        3,053,521
  Treasury stock, at cost, -0- shares at December 31, 1995
   and 150,751 shares at September 30, 1996 (unaudited)
   (Note 11)................................................      --             (1,653,737)
Notes receivable from management stockholders...............     (888,500)         (884,000)
                                                              ------------   ---------------
      Total stockholders' equity............................   36,220,975        38,750,366
                                                              ------------   ---------------
      Total liabilities and stockholders' equity............  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-46
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                       FOR THE       FOR THE NINE MONTHS ENDED
                                                                      YEAR ENDED           SEPTEMBER 30,
                                                                     DECEMBER 31,   ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
REVENUES:
  Gross revenues..................................................   $ 44,075,763   $  32,703,421  $  32,529,347
  Less: Agency commissions........................................     (4,714,467)     (3,522,060)    (3,482,596)
                                                                    --------------  -------------  -------------
      Net revenues................................................     39,361,296      29,181,361     29,046,751
                                                                    --------------  -------------  -------------
OPERATING EXPENSES:
  Operations......................................................      8,569,222       6,313,353      6,469,145
  Real estate.....................................................      8,807,786       6,420,824      7,146,224
  Sales...........................................................      4,924,970       3,518,556      3,718,209
  General and administrative......................................      5,611,970       4,240,221      4,117,587
  Depreciation and amortization...................................      6,898,155       5,164,942      5,541,859
                                                                    --------------  -------------  -------------
      Total operating expenses....................................     34,812,103      25,657,896     26,993,024
                                                                    --------------  -------------  -------------
      Operating Income............................................      4,549,193       3,523,465      2,053,727
                                                                    --------------  -------------  -------------
OTHER INCOME (EXPENSE):
  Interest expense (Notes 5,6 and 12).............................     (4,584,699)     (3,501,551)    (3,391,499)
  Gain on sale of assets..........................................        --             --            8,623,905
  Other (expenses) income.........................................       (333,834)         57,964       (214,151)
                                                                    --------------  -------------  -------------
      Total other income (expenses)...............................     (4,918,533)     (3,443,587)     5,018,255
                                                                    --------------  -------------  -------------
      Income (loss) before income taxes...........................       (369,340)         79,878      7,071,982
(PROVISION) BENEFIT FOR INCOME TAXES
  (Notes 2 and 7).................................................       (578,360)       (271,719)    (2,893,354)
                                                                    --------------  -------------  -------------
      Net income (loss)...........................................   $   (947,700)  $    (191,841) $   4,178,628
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-47
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                      NOTES
                                                        RETAINED                   RECEIVABLE
                                           PAID-IN      EARNINGS      TREASURY        FROM            TOTAL
                                COMMON    IN EXCESS   (ACCUMULATED     STOCK,      MANAGEMENT     STOCKHOLDERS'
                                 STOCK     OF PAR       DEFICIT)       AT COST    STOCKHOLDERS       EQUITY
                                -------  -----------  ------------   -----------  -------------   -------------
<S>                             <C>      <C>          <C>            <C>          <C>             <C>
BALANCE,
  December 31, 1994...........  $38,235  $38,196,347   $ (177,407)   $   --         $(888,500)     $37,168,675
  Net loss....................    --         --          (947,700)       --           --              (947,700)
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  December 31, 1995...........  38,235    38,196,347   (1,125,107)       --          (888,500)      36,220,975
  Payment on note receivable
   from management
   stockholders (unaudited)...    --         --           --             --             4,500            4,500
  Treasury stock acquired, at
   cost (unaudited)...........    --         --           --          (1,653,737)     --            (1,653,737)
  Net income (unaudited)......    --         --         4,178,628        --           --             4,178,628
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  September 30, 1996
   (Unaudited)................  $38,235  $38,196,347   $3,053,521    $(1,653,737)   $(884,000)     $38,750,366
                                -------  -----------  ------------   -----------  -------------   -------------
                                -------  -----------  ------------   -----------  -------------   -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-48
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                     FOR THE YEAR       FOR THE NINE MONTHS
                                                                    ENDED DECEMBER      ENDED SEPTEMBER 30,
                                                                         31,        ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)...............................................   $   (947,700)  $    (191,841) $   4,178,628
  Adjustments to reconcile net loss to net cash provided by
   operating activities --
    Depreciation and amortization.................................      7,552,486       5,655,691      6,034,913
    (Gain) Loss on disposals of property and equipment............        418,222         114,319     (8,623,905)
    Deferred income tax provision.................................        354,273         103,654         41,665
    Changes in assets and liabilities --
      Increase in accounts receivable, net........................       (219,824)       (187,242)      (103,714)
      Decrease (increase) in inventories..........................         32,807         (22,493)       (58,671)
      (Increase) decrease in prepaid expenses and other...........       (204,546)       (399,644)       629,291
      (Decrease) increase in accounts payable and accrued
       expenses...................................................     (1,795,535)     (1,747,672)     1,976,230
                                                                    --------------  -------------  -------------
        Net cash flows provided by operating activities...........      5,190,183       3,324,772      4,074,437
                                                                    --------------  -------------  -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Additions to property and equipment.............................     (3,583,772)     (1,951,075)    (1,588,848)
  Proceeds from sale of property and equipment....................        123,551          45,926     21,514,834
  Funds transferred to escrow.....................................        --             --          (20,447,420)
  Increase in interest receivable.................................        (53,330)        (58,290)       (51,035)
  Increase in other assets........................................     (1,974,930)     (1,873,220)      (952,589)
  Cash paid for acquisitions......................................     (3,080,631)     (3,080,631)    (2,075,000)
  (Increase) decrease in goodwill, net of noncash items...........        (39,140)       --               13,042
  Cash paid for treasury stock....................................        --             --               (8,237)
                                                                    --------------  -------------  -------------
        Net cash flows used in investing activities...............     (8,608,252)     (6,917,290)    (3,595,253)
                                                                    --------------  -------------  -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Reduction of long-term debt.....................................     (3,501,044)     (2,181,869)    (2,435,099)
  Payment of liability for Mall Media purchase....................     (4,000,000)     (4,000,000)      --
  Proceeds from long-term debt....................................      4,166,227       3,000,000      1,326,951
                                                                    --------------  -------------  -------------
        Net cash used in financing activities.....................     (3,334,817)     (3,181,869)    (1,108,148)
                                                                    --------------  -------------  -------------
NET DECREASE IN CASH AND CASH EQUIVALENTS.........................     (6,752,886)     (6,774,387)      (628,964)
CASH AND CASH EQUIVALENTS, beginning of period....................      7,893,455       7,893,455      1,140,569
                                                                    --------------  -------------  -------------
CASH AND CASH EQUIVALENTS, end of period..........................   $  1,140,569   $   1,119,068  $     511,605
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-49
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1.  ORGANIZATION:
    The  financial  statements of  Revere  Holding Corp.  and  Subsidiaries (the
Company) include  the  accounts  of  Revere  Holding  Corp.  (Holding)  and  its
wholly-owned    subsidiary,   Revere   Acquisition   Corp.   (Acquisition)   and
Acquisition's  wholly-owned  subsidiaries,   Revere  National  Corporation   and
subsidiaries  (National),  Revere  Billboard,  Inc.  (Billboard),  Stait Outdoor
Advertising Co. (Stait) and Mall Media Acquisition Corp. (Mall Media).  National
provides  outdoor advertising services through its network of sign structures in
the Mid-Atlantic region and Texas (see Note 17). Mall Media owns and maintains a
network of kiosks  located in  shopping malls nationwide  and sells  advertising
space  on the  kiosks. Stait provides  outdoor advertising  services through its
sign  structures  primarily  located  in   New  Jersey  and  Pennsylvania.   All
significant  intercompany  accounts  and transactions  have  been  eliminated in
consolidation.
 
    On December 20,  1994, Acquisition  acquired the  entities described  below,
which  were accounted for by  the purchase method of  accounting. The results of
operations of the  acquired companies  are included in  Holding's statements  of
operations for the period in which they were owned by Holding.
 
    On  December 20,  1994, Holding was  capitalized with $35.0  million in cash
from Merrill Lynch Capital Partners and $375,000 in cash from certain members of
the Board of Directors. The cash was used to capitalize Acquisition, and through
a secured bank credit agreement,  Acquisition received funding of an  additional
$40.0 million.
 
    Through  a  series  of  transactions,  Acquisition  acquired  the  assets of
Billboard and Mall Media for $26.5 million and the outstanding stock of National
and Stait  for  $26.6 million.  Additional  existing secured  debt  of  National
totaling  $20.3 million was repaid by  Acquisition, and the remaining funds were
used for financing and acquisition costs.
 
    Additionally, Holding  issued  and transferred  shares  of common  stock  to
certain  members of management and the Board  of Directors of the Company with a
value  of  $1,359,582.  The  consideration  for  the  shares  issued  was  notes
receivable of $888,500 and common stock of National with a value of $471,082.
 
    As  provided in the  asset purchase agreement,  Mall Media purchased certain
assets of the kiosk business, described above, on December 20, 1994. Of the $5.5
million purchase price, $4.0 million was not paid until January 1995. As part of
the purchase price, Holding  issued $1.5 million in  common stock to the  former
owner.
 
    On  January  2, 1996,  the Company  effected a  reorganization of  its legal
entities.  Revere  National   Corporation  of  San   Antonio,  Revere   National
Corporation  of Victoria, Revere National  Corporation of Corpus Christi, Revere
National Corporation of Laredo ("Texas Subs") and Revere National Corporation of
Delmarva ("Delmarva") effected a statutory merger with and into Revere  National
Corporation  of  Philadelphia ("D.C."),  with D.C.  being the  surviving entity.
Further, through a series of transactions, Stait was merged into Revere National
Corporation of Pennsylvania ("PA") effective January 2, 1996.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
    REVENUE RECOGNITION
 
    Advertising revenues from the sale of advertising space are recognized on  a
straight-line basis over the terms of the individual contracts.
 
    CASH AND CASH EQUIVALENTS
 
    Cash  and  cash equivalents  consist of  cash  and short-term  highly liquid
investments with a maturity of three months or less.
 
                                      F-50
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    INVENTORIES
 
    Inventories, consisting primarily of sign structure parts, are stated at the
lower of cost (computed on a first-in, first-out basis) or market.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment is  recorded at  cost with  the exception  of  those
assets  which have been recorded at estimated fair value in conjunction with the
purchase transactions discussed in Note 3. The cost of sign structures  includes
materials  and supplies,  labor directly  involved in  construction of  the sign
structures and  an  allocation of  direct  overhead expenses.  Depreciation  and
amortization  are  computed using  the straight-line  method over  the estimated
useful lives of the related assets. The ranges of estimated useful lives are  as
follows:
 
<TABLE>
<CAPTION>
                                                                                 USEFUL LIVES
                                                                                 -------------
<S>                                                                              <C>
Sign structures and kiosks.....................................................     7-15 years
Buildings......................................................................     31.5 years
Machinery and equipment........................................................      5-7 years
Vehicles.......................................................................        5 years
Leasehold improvements.........................................................     Lease Term
</TABLE>
 
    Tear  down expense or other disposals of sign structures are recorded net of
the estimated realizable value of  salvaged materials. The estimated  realizable
value  of  salvaged  materials from  torn  down structures  remains  recorded as
property and equipment and is depreciated over its remaining useful life.  These
materials  are  used  in  construction of  new  structures  or  refurbishment of
existing structures.
 
    LEASE ACQUISITION COSTS
 
    The direct costs of  acquiring and renewing land  leases for sites on  which
sign  structures are erected are capitalized in other assets and amortized using
the straight-line method over five years,  which is the estimated average  lives
of the leases.
 
    BARTER ARRANGEMENTS
 
    The  Company  enters  into nonmonetary  barter  transactions  with customers
wherein certain  goods and  services are  used by  the Company  in exchange  for
advertising  services.  Such  transactions  are  recorded  in  the  accompanying
consolidated financial  statements at  the estimated  fair market  value of  the
goods  and services received. Included in  revenues and expenses are nonmonetary
transactions of approximately $631,000 and $601,000, respectively, for the  year
ended  December 31, 1995  and approximately $450,000  and $439,000, and $511,000
and $379,000, respectively, for the nine months ended Setember 30, 1995 and 1996
(unaudited). Included in property and equipment are nonmonetary transactions  of
approximately  $97,000 for  the year  ended December  31, 1995,  and $18,000 and
$43,000, respectively, for  the nine months  ended September 30,  1995 and  1996
(unaudited).
 
    The  gross amount of  barter receivables and barter  payables is recorded at
the estimated fair value of services to be received and provided, respectively.
 
    FINANCIAL INSTRUMENTS
 
    The Company values  its financial  instruments as required  by Statement  of
Financial  Accounting  Standards  No.  107, "Disclosures  About  Fair  Values of
Financial Instruments." Management  believes the  carrying amounts  of cash  and
cash  equivalents,  accounts  receivable, accounts  payable  and  long-term debt
approximate fair value.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions. These estimates and assumptions affect the
 
                                      F-51
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
reported amounts of assets and liabilities and disclosures of contingent  assets
and liabilities at the date of the financial statements and the reported amounts
of  revenues, expenses,  gains and losses  during the  reporting periods. Actual
results could differ from these estimates.
 
    INCOME TAXES
 
    Provision has been made, using  Statement of Financial Accounting  Standards
No.  109, "Accounting for  Income Taxes", for deferred  Federal and state income
taxes which  arise from  differences between  the basis  of certain  assets  and
liabilities,  for  income tax  and financial  statement reporting  purposes, and
differences between reporting  methods for  income tax  and financial  statement
reporting  purposes. The  differences relate  principally to  property, deferred
costs and accruals. The Company  and its subsidiaries file consolidated  Federal
income tax returns.
 
    RECLASSIFICATIONS.
 
    Certain  financial information in the prior  years have been reclassified to
conform to the current year presentation.
 
    ACCOUNTING STANDARD
 
    In March 1995, the FASB issued Statement No. 121 (SFAS 121), "Accounting for
the Impairment of  Long-Lived Assets and  for Long-Lived Assets  to be  Disposed
of,"  which requires impairment losses to  be recorded on long-lived assets used
in operations when  indicators of  impairment are present  and the  undiscounted
cash  flows estimated to be generated by  those assets are less than the assets'
carrying amount. SFAS 121  also addresses the  accounting for long-lived  assets
that  are expected  to be  disposed of.  As of  September 30,  1996 (unaudited),
management believes there were  no indications of  impairment that would  effect
the carrying values of assets.
 
    NON-CASH TRANSACTIONS
 
    In  addition to  the previously  described barter  transactions, the Company
entered into the following non-cash transactions for the year ended December 31,
1995, and the nine months ended September 30, 1995 and 1996:
 
<TABLE>
<CAPTION>
                                                                       FOR THE NINE MONTHS
                                                      FOR THE YEAR     ENDED SEPTEMBER 30,
                                                     ENDED DECEMBER  ------------------------
                                                        31, 1995       1995         1996
                                                     --------------  ---------  -------------
                                                                           (UNAUDITED)
<S>                                                  <C>             <C>        <C>
Property and equipment under capital leases........   $    336,277   $  19,600  $     273,063
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
Treasury stock purchased in exchange for note
  payable..........................................   $    --        $  --      $   1,645,500
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
</TABLE>
 
    INTERIM FINANCIAL INFORMATION
 
    The interim financial information as of September 30, 1996 and for the  nine
months  ended September 30, 1995  and 1996 has been  prepared from the unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments necessary  for a  fair presentation  of the  financial position  and
results  of operations and of cash flows for the respective interim periods. All
adjustments were of a normal and recurring nature.
 
3.  GOODWILL:
    The Company utilized the purchase method of accounting for the  acquisitions
of  the common  stock of National  and Stait and  the purchase of  the assets of
Billboard and  Mall  Media.  The  total purchase  price  of  $73.5  million  was
originally allocated approximately $37.7 million to property and equipment, $4.6
million  to an acquired  deferred tax liability  and $18.3 million  to other net
assets and liabilities, resulting
 
                                      F-52
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
3.  GOODWILL: (CONTINUED)
in goodwill of approximately  $22.1 million. During  1995, the Company  adjusted
the   purchase  price  allocation   to  reflect  an   income  tax  liability  of
approximately $310,000 which existed  at the acquisition  date, resulting in  an
increase  to goodwill for  the same amount.  Goodwill is being  amortized over a
period of 40 years.
 
    During  1995,  the  Company  executed  several  acquisitions  which  had  an
aggregate  purchase price of approximately $2.8 million. These acquisitions were
accounted for in accordance with the purchase method, whereby the purchase price
is allocated to  assets acquired  and liabilities assumed  based upon  estimated
fair  value. As a result of  these acquisitions, the Company recorded additional
goodwill of  approximately $654,000.  In  addition, goodwill  in the  amount  of
$140,000 has been recorded at December 31, 1995, relating to another acquisition
of the Company in 1995.
 
4.  PROPERTY AND EQUIPMENT:
    Property  and equipment consisted  of the following as  of December 31, 1995
and September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF            AS OF
                                                               DECEMBER 31,    SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   --------------
                                                                                (UNAUDITED)
<S>                                                           <C>              <C>
Sign structures and kiosks..................................    $ 32,770,314     $24,205,343
Land and buildings..........................................       6,311,519       4,694,414
Machinery and equipment.....................................       1,638,450       1,846,847
Vehicles....................................................         740,388         195,419
Leasehold improvements......................................         196,519         224,865
                                                              --------------   --------------
                                                                  41,657,190      31,166,888
Less -- Accumulated depreciation and amortization...........      (2,758,051)     (3,120,866)
                                                              --------------   --------------
Property and equipment, net.................................    $ 38,899,139     $28,046,022
                                                              --------------   --------------
                                                              --------------   --------------
</TABLE>
 
    Depreciation expense for  the year  ended December  31, 1995,  and the  nine
months  ended  September  30,  1995 and  1996  (unaudited)  was  $2,782,706, and
$2,111,160 and $2,222,964, respectively.
 
5.  OTHER ASSETS:
    Other assets  consisted  of  the  following as  of  December  31,  1995  and
September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Intangible lease assets.....................................    $  9,352,833     $  7,183,851
Financing and acquisition costs.............................       6,627,239        6,655,367
Lease acquisition costs.....................................       3,952,191        3,789,525
MTC contract for advertising privileges.....................        --              1,935,000
Covenants not to compete....................................         570,000          350,000
Deposits....................................................          82,450           76,025
Other.......................................................         151,092          108,697
                                                              --------------   ---------------
                                                                  20,735,805       20,098,465
Less -- Accumulated amortization............................      (4,351,959)      (6,268,930)
                                                              --------------   ---------------
Other assets, net...........................................    $ 16,383,846     $ 13,829,535
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
                                      F-53
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
5.  OTHER ASSETS: (CONTINUED)
    Amortization for the year ended December 31, 1995, and the nine months ended
September  30,  1995 and  1996 (unaudited)  was  $4,769,780, and  $3,544,531 and
$3,811,949, respectively, including amortization of deferred financing costs  of
$654,331, and $490,749 and $493,054, which was classified as interest expense.
 
    Intangible  lease assets represent site leases with rents below market rates
which were purchased  with the  acquisition of Billboard.  The intangible  lease
assets  have been recorded at the present value of the excess of the fair market
rents of the lease over  the actual rents. This  amount is being amortized  over
the life of the leases.
 
    Financing  and  acquisition  costs  consisting  of  bank,  legal  and  other
professional fees and other  costs of approximately  $6.0 million were  incurred
and  capitalized in connection with the acquisitions described in Note 1 and the
related financing described in Note 6. These costs are being amortized over  the
period of the related debt agreements.
 
    Covenants  not to compete  were entered into  with the former  owners of the
assets of certain purchase transactions at  the time of the respective  purchase
and are being amortized over terms ranging from five to ten years.
 
6.  LONG-TERM DEBT:
    In  connection with  the acquisitions described  in Note  1, Acquisition and
Holding entered into a Credit Agreement consisting of a Revolving Credit Loan, a
Term A Loan and a Term B Loan.
 
    The Revolving Credit Loan consists  of a reducing revolving credit  facility
with  a principal amount not to exceed $17  million. As of December 31, 1995 and
September 30, 1996 (unaudited), outstanding borrowings against the facility were
$3,500,000 and  $5,000,000, respectively.  The  commitment under  the  revolving
credit  facility will  decrease by  $1.0 million  annually on  December 31, 1995
through 1998. The  remaining available  $13.0 million  will expire  on June  30,
2001.
 
    The  Term A Loan in the amount of $24.5 million is scheduled to be amortized
annually in three  equal installments in  June, September and  December of  each
year. The annual amortization amounts are $2,750,000 in 1996, $3,570,000 in 1997
and  1998; and  $4,500,000, $6,125,000  and $3,735,000  in 1999,  2000 and 2001,
respectively.
 
    The Term B Loan in the amount of $13.0 million is scheduled to be paid in  a
single installment on June 30, 2002.
 
    In  addition to the debt repayments discussed above, the Company is required
to make  prepayments  of 50%  of  Excess Cash  Flow  as defined  in  the  Credit
Agreement. No such prepayments were required for the periods ending December 31,
1995 and September 30, 1996 (unaudited).
 
    Interest  on borrowings under this agreement  are at varying rates based, at
the Company's option, on the federal funds rate, the bank's prime rate, a  three
month  average certificate of deposit rate or the London Interbank Offering Rate
(LIBOR), plus a fixed  percent and are  adjusted based upon  the ratio of  total
debt  to operating cash flow. Additionally, commitment fees of 1/2% on available
but undrawn  revolving  credit  funds  are payable  quarterly  in  advance.  The
weighted average interest rates for the year ended December 31, 1995 and for the
nine  months ended September 30,  1995 and 1996 (unaudited)  were 8.3%, and 8.8%
and 8.4%, respectively. Interest  expense relating to  the Credit Agreement  for
the  year ended December 31,  1995, and for the  nine months ended September 30,
1995 and  1996 (unaudited),  were approximately  $3,852,000 and  $2,951,555  and
$2,782,050, respectively.
 
                                      F-54
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
6.  LONG-TERM DEBT: (CONTINUED)
    Under  the covenants  of the  Credit Agreement,  the Company  is required to
maintain certain  financial  ratios, including  an  interest coverage  ratio,  a
leverage  ratio and a  fixed charges ratio. Substantially  all of the Companies'
assets have been pledged as security under the Credit Agreement.
 
    Long-term debt at  September 30, 1996  (unaudited), includes a  subordinated
promissory note in the amount of $1,645,500 to a former stockholder and employee
of the Company as a result of the repurchase by the Company of all of his shares
of  outstanding common stock (see Note 11).  The note matures on March 27, 1999,
and interest is payable  annually at the lowest  rate of interest applicable  to
borrowings under the Credit Agreement.
 
    A  summary of long-term debt as of  December 31, 1995 and September 30, 1996
(unaudited), is as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Credit Agreement Term A Note................................    $ 24,250,000     $ 21,916,666
Credit Agreement Term B Note................................      13,000,000       13,000,000
Revolving Credit Note.......................................       3,500,000        5,000,000
Other notes payable with varying maturity dates.............         196,720        1,669,381
                                                              --------------   ---------------
  Total long-term debt......................................      40,946,720       41,586,047
Less -- Current portion of long-term debt...................      (2,851,765)      (3,305,379)
                                                              --------------   ---------------
  Long-term debt less current portion.......................    $ 38,094,955     $ 38,280,668
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Future maturities of long-term  debt as of December  31, 1995 and  September
30, 1996, are as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
1996........................................................    $  2,851,765     $  3,305,379
1997........................................................       3,632,255        3,573,693
1998........................................................       3,602,700        3,574,080
1999........................................................       4,500,000        6,150,007
2000........................................................       6,125,000        6,127,427
2001 and thereafter.........................................      20,235,000       18,855,461
                                                              --------------   ---------------
  Total.....................................................    $ 40,946,720     $ 41,586,047
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Interest  payments for  the year  ended December 31,  1995 and  for the nine
months ended  September  30,  1995  and  1996  (unaudited),  were  approximately
$3,901,000, and $2,911,780 and $2,387,456, respectively.
 
                                      F-55
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES:
    The  (provision) benefit  for income taxes  for the year  ended December 31,
1995, and  the  nine months  ended  September  30, 1995  and  1996  (unaudited),
consists of the following:
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Current
  Federal.......................................   $    (72,187)  $    (54,140) $   (2,087,942)
  State.........................................       (151,900)      (113,925)       (763,747)
                                                  --------------  ------------  --------------
                                                       (224,087)      (168,065)     (2,851,689)
                                                  --------------  ------------  --------------
Deferred
  Federal.......................................       (267,373)       (38,479)        (34,541)
  State.........................................        (86,900)       (65,175)         (7,124)
                                                  --------------  ------------  --------------
                                                       (354,273)      (103,654)        (41,665)
                                                  --------------  ------------  --------------
    Total.......................................   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    Income  tax payments made for the year  ended December 31, 1995, and for the
nine months ended  September 30, 1995  and 1996 (unaudited),  were $584,674  and
$237,650 and $50,100, respectively.
 
    The  following  is  a reconciliation  of  the statutory  federal  income tax
benefit to  the  recorded  effective  tax (provision)  benefit  for  year  ended
December  31,  1995, and  the  nine months  ended  September 30,  1995  and 1996
(unaudited):
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Statutory federal taxes, at 34% of pretax.......   $    125,576   $     94,182  $   (2,404,474)
State provision.................................       (238,800)      (179,100)       (504,073)
Non-deductible depreciation and amortization....       (549,748)      (412,311)       (203,097)
Other...........................................         84,612        225,510         218,290
                                                  --------------  ------------  --------------
  Effective tax benefit (provision).............   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    The Company  has  incurred  net  operating losses  which  are  available  as
carryforwards  to  offset  future  taxable  income.  At  December  31,  1995 and
September 30, 1996  (unaudited) net  operating losses for  income tax  reporting
purposes  are  approximately $5.2  million and  $3.9 million,  respectively, and
expire between 2008 and  2010. For losses incurred  prior to December 20,  1994,
utilization  is limited to taxable gains recognized  through 1998 on the sale of
assets which had  "built-in gains" in  1994. A full  valuation allowance on  all
losses has been reflected in the accompanying balance sheet due to uncertainties
relating to the utilization of these net operating losses.
 
                                      F-56
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES: (CONTINUED)
    Total deferred tax assets and liabilities and the sources of the differences
between  financial  accounting  and  tax  bases  of  the  Company's  assets  and
liabilities which give rise  to the deferred tax  assets and liabilities are  as
follows as of December 31, 1995 and September 30, 1996 (unaudited):
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Deferred tax assets:
  Net operating loss carryforward...........................    $  2,128,403     $  1,612,389
  Accrued liabilities.......................................         560,942          560,483
  Accrued environmental remediation.........................         147,814           68,141
  Bad debt reserves.........................................         134,517          187,101
  Valuation allowance.......................................      (2,128,403)      (1,612,389)
                                                              --------------   ---------------
                                                                     843,273          815,725
                                                              --------------   ---------------
Deferred tax liabilities:
  Property and equipment....................................       5,487,547        5,501,664
  Prepaid expenses..........................................           8,464            8,464
  Officer bonuses...........................................        --               --
  Other.....................................................         180,262          180,799
                                                              --------------   ---------------
                                                                   5,676,273        5,690,927
                                                              --------------   ---------------
    Net deferred tax liability..............................    $  4,833,000     $  4,875,202
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
8.  MANAGEMENT STOCK OPTION PLAN:
    On  December 20,  1994, Holding  instituted a  Management Stock  Option Plan
("the Stock Option  Plan") under  which nonqualified  incentive and  performance
stock  options were granted  to certain consultants,  directors and employees of
the Company. Each option  entitles the grantee to  purchase one share of  common
stock  at a certain  price per share, based  on the estimated  fair value of the
shares at the date of grant. The  maximum authorized number of shares of  common
stock  which may be issued  under the Stock Option  Plan is 360,000. All options
expire ten years after the date of grant or at the time the grantee ceases to be
a full-time employee, director or consultant.
 
    Options are only exercisable when  vested. Incentive options vest 20%  every
year.  Performance options  vest over  a five year  period based  on the Company
achieving certain defined levels of earnings performance or upon approval of the
Board of Directors.
 
                                      F-57
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
8.  MANAGEMENT STOCK OPTION PLAN: (CONTINUED)
    The following options were outstanding and exercisable:
 
<TABLE>
<CAPTION>
                                                                  OPTION
                                                                PRICE/SHARE  INCENTIVE   PERFORMANCE     TOTAL
                                                                -----------  ---------  -------------  ---------
<S>                                                             <C>          <C>        <C>            <C>
Total outstanding at December 31, 1994........................   $   10.00     170,660       170,660     341,320
Granted in 1995...............................................   $   10.00       6,840         6,840      13,680
                                                                             ---------  -------------  ---------
Total outstanding at December 31, 1995........................                 177,500       177,500     355,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at December 31, 1995..............................                  35,500        35,500      71,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Granted, January 1, 1996 to September 30, 1996 (unaudited)....   $   12.50      25,000        25,000      50,000
                                                                             ---------  -------------  ---------
Exercised, March 27, 1996 (unaudited).........................   $   10.00      (7,700)       (7,700)    (15,400)
                                                                             ---------  -------------  ---------
Expired, January 1, 1996 to September 30, 1996 (unaudited)....   $   10.00     (32,266)      (32,266)    (64,532)
                                                                             ---------  -------------  ---------
Total outstanding at September 30, 1996 (unaudited)...........                 162,534       162,534     325,068
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at September 30, 1996 (unaudited).................                  32,507        32,507      65,014
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
</TABLE>
 
9.  PROFIT SHARING PLAN:
    The Revere National Corporation  401(k) profit sharing  plan and trust  (the
Plan)  covers eligible employees of the  Company. Contributions made to the Plan
include an  employee  elected  salary  deduction  amount  and  Company  matching
contributions.  The Company's 401(k) expense for  the periods ended December 31,
1995 and September 30, 1995 and 1996 (unaudited), was $133,176, and $100,201 and
$113,984, respectively.
 
10. NOTES RECEIVABLE:
    Notes  receivable  from  management  stockholders  represent  notes  due  in
connection  with the issuance of Holding stock as discussed in Note 1. The notes
bear interest at the same rate  as the Term A Note  discussed in Note 6 and  are
due on December 20, 2004.
 
11. TREASURY STOCK (UNAUDITED):
    In  connection with the  termination of two  employees, one of  which was an
officer and director of the Company, the Company purchased 150,751 shares of its
common stock at a cost of $1,653,737 during the nine months ended September  30,
1996  (unaudited). These transactions were completed primarily in exchange for a
note payable, as described in Note 6.
 
12. COMMITMENTS:
    The Company leases office space and  equipment under the terms of  operating
leases  agreements.  Lease  expense  of  approximately  $236,300,  $167,600  and
$230,900 was recorded for the periods ended December 31, 1995, and September 30,
1995 and 1996 (unaudited), respectively.
 
                                      F-58
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
12. COMMITMENTS: (CONTINUED)
    Future minimum lease  payments under  capital and operating  leases and  the
present  value of  the net minimum  lease payments  as of December  31, 1995 and
September 30, 1996 (unaudited), are as follows:
 
<TABLE>
<CAPTION>
                                                             AS OF DECEMBER 31, 1995   AS OF SEPTEMBER 30, 1996
                                                            -------------------------  ------------------------
                                                              CAPITAL      OPERATING     CAPITAL     OPERATING
YEAR ENDING DECEMBER 31,                                       LEASES       LEASES       LEASES       LEASES
- ----------------------------------------------------------  ------------  -----------  -----------  -----------
                                                                                             (UNAUDITED)
<S>                                                         <C>           <C>          <C>          <C>
1996......................................................  $    288,394  $   227,776  $    52,221  $    71,177
1997......................................................       235,066      222,770      269,064      246,528
1998......................................................       186,610      219,778      227,160      210,930
1999......................................................        98,724      128,224      111,323      124,575
2000......................................................         9,274       88,164       21,484       86,164
2001 and thereafter.......................................       --           --           --            18,420
                                                            ------------  -----------  -----------  -----------
Minimum lease payments....................................  $    818,068  $   886,712  $   681,252  $   757,794
                                                                          -----------               -----------
                                                                          -----------               -----------
Less -- Amount representing interest and executory
  costs...................................................      (113,415)                  (78,574)
                                                            ------------               -----------
Present value of minimum lease payments...................  $    704,653               $   602,678
                                                            ------------               -----------
                                                            ------------               -----------
</TABLE>
 
    Additionally, substantially all of the Company's sign structures are located
on land which is leased from unrelated  parties for periods ranging from one  to
ten  years. Generally,  these sign site  lease agreements permit  the Company to
cancel an agreement upon 30 days written notice.
 
13. MINORITY INTEREST:
    In August 1995, Mall Media entered  into a 15 year operating agreement  with
Vision  Digital  Communications,  LLC ("VDC"),  a  California  limited liability
corporation in  which  Mall  Media  holds  an  80%  investment,  to  conduct  an
interactive  kiosk  business. Pursuant  to this  agreement, the  initial capital
contributions of  two of  the minority  investors of  VDC were  $140,000,  which
reflected  the estimated fair  value of assets and  properties these two members
contributed to VDC. This amount has been reflected in the consolidated financial
statements as Minority  Interest at December  31, 1995. In  accordance with  the
operating agreement, 100% of the loss during 1995 was allocated to Mall Media.
 
14. LITIGATION:
    The Company is involved in various legal and administrative actions evolving
from  its conduct  of routine operations.  These actions  include resolutions of
disputes with land  owners, regulatory compliance  issues and personal  property
tax  assessment issues,  the outcome  of which  cannot currently  be determined.
Management does  not believe  that the  outcome  of these  actions will  have  a
material adverse effect on the Company.
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS:
    The  unaudited pro forma summary consolidated  results of operations for the
year ended  December 31,  1995 and  the  nine months  ended September  30,  1996
(unaudited), assuming the acquisitions
 
                                      F-59
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS: (CONTINUED)
executed  during 1995 and 1996 (as described in  Notes 3 and 16) and the sale of
the Company's operations in Texas (as described in Note 17) had been consummated
on January 1, 1995, are as follows (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                                FOR THE NINE
                                                                FOR THE YEAR    MONTHS ENDED
                                                               ENDED DECEMBER  SEPTEMBER 30,
                                                                  31, 1995          1996
                                                               --------------  --------------
                                                                        (UNAUDITED)
<S>                                                            <C>             <C>
Net revenues.................................................    $   34,688      $   25,400
                                                               --------------  --------------
                                                               --------------  --------------
Net loss.....................................................    $     (287)     $   (1,395)
                                                               --------------  --------------
                                                               --------------  --------------
</TABLE>
 
16. SUBSEQUENT EVENTS:
    On February 2,  1996, the Company  acquired certain assets  of Mass  Transit
Communications  ("MTC") and Mass Transit  Communications -- Wallscapes ("MTC-W")
for $2,075,000. This purchase, which is  effective February 1, 1996, allows  the
Company  to exclusively sell  and service advertising space  in and on municipal
transit systems of the cities of Baltimore and Annapolis, Maryland.
 
    In March  1996, the  Board  of Directors  approved  a restructuring  of  the
Company's operations at Mall Media. The ultimate impact of the restructuring has
not  yet been determined; however, management does not believe the restructuring
will have a material  impact on the Company's  financial position or results  of
operations in 1996.
 
17. EVENTS SUBSEQUENT TO THE DATE OF THE AUDITORS' REPORT (UNAUDITED):
    On July 1, 1996, the Company sold substantially all of its assets associated
with  the  Company's operations  in San  Antonio,  Texas, through  a third-party
intermediary with the intention of completing a like-kind exchange of assets  by
December  28, 1996. Associated with this sale was the establishment of an escrow
account whereby the proceeds  of the sale ($11,000,000)  were deposited and  can
only be withdrawn for the purchase of like-kind property or to pay down existing
senior  debt. If  the purchase of  like-kind property  is successfully completed
within 180 days  of the sale,  the Company may  defer the gain,  for income  tax
purposes,  on  the property  sold.  The gain  is  estimated to  be approximately
$5,000,000.
 
    On August  30,  1996, the  Company  sold  substantially all  of  its  assets
associated  with operations in Corpus Christi  and Laredo, Texas, in a like-kind
exchange transaction, similar to  that discussed above,  with the intentions  of
completing  a like-kind exchange of property  by February 28, 1997. The proceeds
from the  sale also  were  deposited with  a third-party  intermediary  totaling
$9,300,000.  The gain,  for income  tax purposes,  if the  purchase of like-kind
property is not successfully completed within 180 days of the sale, is estimated
to be approximately $4,000,000.
 
                                      F-60
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE  ANY  INFORMATION  OR TO  MAKE  ANY  REPRESENTATION NOT  CONTAINED  IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE
RELIED UPON AS HAVING  BEEN AUTHORIZED BY THE  COMPANY OR ANY UNDERWRITER.  THIS
PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO  SELL OR A SOLICITATION OF ANY OFFER
TO BUY ANY OF THE  SECURITIES OFFERED HEREBY TO ANY  PERSON OR BY ANYONE IN  ANY
JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER
THE  DELIVERY OF THIS  PROSPECTUS NOR ANY  SALE MADE HEREUNDER  SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT  THE INFORMATION CONTAINED HEREIN  IS
CORRECT AS OF ANY DATE SUBSEQUENT TO THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                    PAGE
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................          11
Use of Proceeds................................          17
Dividend Policy................................          17
Price Range of Common Stock....................          17
Capitalization.................................          18
Pro Forma Financial Information................          19
Selected Consolidated Financial and Operating
 Data..........................................          24
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          26
Business.......................................          35
Management.....................................          45
Certain Transactions...........................          50
Principal Stockholders.........................          51
Description of Noteholder Warrants.............          53
Description of Capital Stock...................          56
Shares Eligible for Future Sale................          59
Description of Indebtedness and Other
 Commitments...................................          60
Certain Federal Income Tax Consequences........          63
Selling Securityholders and Plan of
 Distribution..................................          65
Legal Matters..................................          66
Experts........................................          66
Available Information..........................          67
Index to Consolidated Financial Statements.....         F-1
</TABLE>
    
 
                                     24,200
                              WARRANTS TO PURCHASE
                                  COMMON STOCK
                                 387,200 SHARES
                                OF COMMON STOCK
 
                                     [LOGO]
 
                               UNIVERSAL OUTDOOR
                                 HOLDINGS, INC.
 
                                  ------------
 
                                   PROSPECTUS
                                  ------------
 
   
                                 June   , 1997
    
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The  following table sets forth the  various expenses in connection with the
offering described  in  this  Registration  Statement.  All  amounts  shown  are
estimates, except the SEC registration fee.
 
<TABLE>
<S>                                                                 <C>
Securities and Exchange Commission Registration Fee...............  $     790
Printing and Engraving Expenses...................................     10,000
Legal Fees and Expenses...........................................     30,000
Accounting Fees and Expenses......................................     20,000
Blue Sky Fees and Expenses........................................      5,000
Exchange Agent Fees and Expenses..................................     10,000
Miscellaneous.....................................................     15,000
                                                                    ---------
  Total...........................................................  $  90,790
                                                                    ---------
                                                                    ---------
</TABLE>
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
    Section  145 of  the Delaware General  Corporation Law  ("Delaware Law") and
Article XI  of  the  Registrant's  Bylaws provide  for  indemnification  of  the
Registrant's  directors and officers to the  maximum extent provided by Delaware
Law, which may include liabilities under the Securities Act.
 
    As permitted  by Section  102(b) of  the Delaware  Law, the  Certificate  of
Incorporation  provides that  directors of  the Company  shall have  no personal
liability to the Company or its stockholders for monetary damages for breach  of
fiduciary  duty as a director, except (i) for any breach of a director's duty of
loyalty to the Company or  its stockholders, (ii) for  acts or omissions not  in
good faith or which involve intentional misconduct or knowing violations of law,
(iii)  under Section 174 of  the Delaware Law, or  (iv) for any transaction from
which a director derived an improper personal benefit.
 
    The Company does not maintain directors' and officers' liability insurance.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Since January 1, 1993, the Company has issued the following securities which
were not registered under the Securities Act:
 
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future  growth of the Company. The 1996  Warrant
Plan  is administered by the Compensation  Committee of the Company. Pursuant to
the 1996  Warrant  Plan, Daniel  L.  Simon and  Brian  T. Clingen  were  awarded
warrants  in April 1996 which have been  divided into three series: the Series I
Warrants, the Series II Warrants and the Series III Warrants. In July 1996,  the
1996  Warrant Plan  was amended  to, among other  things (i)  adjust the warrant
exercise price for the Series II Warrants and the Series III Warrants from $5.00
per share (as adjusted to reflect the 16  for 1 stock split) to (X) in the  case
of  the Series II Warrants, the Closing  Price for the day immediately preceding
any such exercise minus $.01, PROVIDED, HOWEVER, that if at any time the average
of the Closing Price for any 30 consecutive trading days is equal to or  greater
than  $16.25 AND the Closing  Price for the last day  of such thirty day trading
period is equal to or greater than $16.25, then the warrant exercise price shall
thereafter be $5.00, and  (Y) in the  case of Series  III Warrants, the  Closing
Price  for the day immediately preceding any such exercise minus $.01, PROVIDED,
HOWEVER, that  if at  any time  the  average of  the Closing  Price for  any  30
consecutive  trading days  is equal  to or greater  than $20.00  AND the Closing
Price for the last day of such thirty day trading period is equal to or  greater
than $20.00, then the warrant exercise price shall thereafter be $5.00; and (ii)
making  each class of Warrants fully  exercisable. The Warrants issued under the
1996 Warrant Plan are fully exercisable at a warrant exercise price of $5.00 per
share. The  Warrants  may  not  be sold,  assigned,  transferred,  exchanged  or
otherwise disposed of except to spouses and
 
                                      II-1
<PAGE>
beneficiaries  of  the holders  of such  Warrants. The  Company consented  to an
assignment by Daniel L. Simon and Brian  T. Clingen to Paul G. Simon of  123,530
Series  I  Warrants. A  total  of 2,470,608  shares  of Common  Stock  have been
reserved for issuance  pursuant to the  Warrants issued under  the 1996  Warrant
Plan.  Daniel  L.  Simon holds  595,000  Series  I Warrants,  700,000  Series II
Warrants and 700,000 Series III Warrants; Brian L. Clingen holds 105,006  Series
I Warrants, 123,536 Series II Warrants and 123,536 Series III Warrants; and Paul
G.  Simon holds  123,530 Series  I Warrants.  The Company  recognized a one-time
non-cash compensation charge of  approximately $9 million  in the quarter  ended
June  30, 1996 relating to  the issuance of the  Warrants under the 1996 Warrant
Plan. See "Management -- The 1996 Warrant Plan and "Executive Compensation."
 
   
    On April  5, 1996,  the  Company issued  to  KIA V  and  KEP V  and  certain
individuals designated by KIA V and KEP V 186,500 shares of Class B Common Stock
and  188,500 shares of  Class C Common  Stock in exchange  for $30 million. Such
Class B Common Stock  and Class C Common  Stock was reclassified into  6,000,000
shares of Common Stock and 2,500,000 shares were sold in the Offering.
    
 
    On June 30, 1994, the Company issued and sold to Bear, Stearns & Co. Inc. as
the  Initial  Purchaser (the  "Initial  Purchaser") 50,000  Units  consisting of
$50,000,000 principal amount at maturity of 14% Series A Senior Secured Discount
Notes due 2004 (the "Old Notes") and 50,000 Noteholder Warrants (sold with a  4%
discount  to the Initial  Purchaser, along with compensation  to Bear, Stearns &
Co. Inc., in  its individual capacity  and not as  Initial Purchaser, of  12,500
Noteholder  Warrants)  for an  aggregate offering  price of  approximately $25.4
million. Each Unit consisted of $1,000  principal amount at maturity of the  Old
Notes and one Noteholder Warrant, and the Old Notes and Noteholder Warrants were
immediately  detachable and separately transferable,  subject to compliance with
applicable federal and state securities laws. This sale to the Initial Purchaser
was exempt from registration as an  exempt private placement under Section  4(2)
of  the Securities Act. On  December 9, 1994, in  a transaction registered under
the Securities  Act,  the  Registrant issued  $50,000,000  principal  amount  at
maturity  of its 14% Senior Secured Discount  Notes due 2004 in exchange for all
of the issued and outstanding Old Notes.
 
    On November  18, 1993,  pursuant  to a  Contribution Agreement  between  the
Company  and all of the then shareholders of  UOI, (i) the holders of all of the
common shares of UOI exchanged such shares on a one-for-one basis for shares  of
Common  Stock of the Company and  (ii) the holders of all  of the Class B common
shares of UOI exchanged such shares for an aggregate of 48,000 shares of  Series
B  Preferred Stock, no  par value, of  the Company. These  exchanges were exempt
from registration  as either  not  involving any  "sale"  or as  exempt  private
placements under Section 4(2) of the Securities Act.
 
   
    On November 18, 1993, the Company entered into the Option Exchange Agreement
with  UOI and William H. Smith ("WHS"), pursuant to which the Company granted to
WHS an option to purchase 0.52% of  the issued and outstanding capital stock  of
the  Company at a purchase price of  $130,000. The option was exercisable by WHS
upon the Company entering into a definitive agreement to issue shares of capital
stock through an underwritten public offering. WHS exercised his option in  full
and received 67,600 shares of Common Stock of the Company in connection with the
Offering.
    
 
    On  November 18,  1993, the  Company entered  into the  Capital Appreciation
Right Agreement with Connecticut General Life Insurance Company, Cigna  Property
and  Casualty Insurance  Company, Life  Insurance Company  of North  America and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited capital  appreciation rights  in the  capital stock  of the  Company  in
exchange  for a  waiver of  the prepayment penalty  in connection  with the 1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale of all or substantially all of the issued and outstanding shares of  common
stock  or assets  of the Company,  or (iii)  the merger or  consolidation of the
Company or  UOI,  subject to  certain  exceptions. The  maximum  amount  payable
pursuant  to the agreement is  $3.8 million and is required  to be paid no later
than one year  following the triggering  event. The agreement  expires June  30,
1998.
 
    In  each case, exemption  from registration was claimed  on the grounds that
the issuance of such securities did  not involve any public offering within  the
meaning of Section 4(2) of the Securities Act.
 
                                      II-2
<PAGE>
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits.
 
<TABLE>
<C>        <S>
    2.1    Plan and Agreement of Merger, dated November 18, 1993, between the Company and
            Universal Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration
            Statement on Form S-1 (Commission File No. 33-72710) and incorporated herein
            by reference)
 
    2.2    Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point
            Partners II, L.P., Marquette Venture Partners, L.P., Chemical Equity
            Associates, a California Limited Partnership, Banc One Venture Corporation
            and Management Shareholders and UOI relating to the capital stock of NOA
            Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to the
            Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582)
            (the "Company 8-K") and incorporated herein by reference)
 
    2.3    Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the
            Company 8-K and incorporated herein by reference)
 
    2.4    Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and
            certain stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2
            to the Company's Registration Statement (File No. 333-12457) on Form S-1 (the
            "Registration Statement") and incorporated herein by reference)
 
    2.5    Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and
            Outdoor Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit
            2.5 to the Registration Statement and incorporated herein by reference)
 
    2.6    Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers
            dated September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement
            and incorporated herein by reference)
 
    2.7    Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor
            Displays, Robert H. Lambert and UOI dated September 12, 1996 (filed as
            Exhibit 2.4 to UOI's Registration Statement on Form S-1, dated February 13,
            1997 (File No. 333-21717) (the "UOI Registration Statement") and incorporated
            herein by reference)
 
    2.8    Asset Purchase Agreement between UOI and The Chase Company dated September 11,
            1996 (filed as Exhibit 2.8 to the Registration Statement and incorporated
            herein by reference)
 
    2.9    Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and
            the stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration
            Statement and incorporated herein by reference)
 
    2.10   Asset Purchase Agreement, dated as of December 10, 1996, among Matthew,
            Matthew Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI
            Registration Statement and incorporated herein by reference)
 
    3.1    Third Amended and Restated Certificate of Incorporation (filed as Exhibit 3.1
            to the Registration Statement and incorporated herein by reference)
 
    3.2    Second Amended and Restated Bylaws (filed as Exhibit 3.2 to the Registration
            Statement and incorporated herein by reference)
 
    4.1    Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the
            Company's Registration Statement (File No. 333-5351) on Form S-1 and
            incorporated herein by reference)
</TABLE>
 
                                      II-3
<PAGE>
<TABLE>
<C>        <S>
    4.2    Indenture of Trust between United States Trust Company of New York as trustee,
            and UOI, dated as of October 16, 1996, relating to the October Notes (filed
            as Exhibit 10.3 to the UOI Registration Statement and incorporated herein by
            reference)
 
    4.3    Indenture of Trust between United States Trust Company of New York, as
            trustee, and UOI dated as of December 16, 1996, relating to the December
            Notes (filed as Exhibit 4.1 to the UOI Registration Statement and
            incorporated herein by reference)
 
    4.4    Warrant Agreement between the Registrant and United States Trust Company of
            New York, as warrant agent, dated June 30, 1994 relating to the Noteholder
            Warrants (filed as Exhibit 4(i) to Amendment No. 1 to the Company's
            Registration Statement on Form S-1 (File No. 33-93852) and incorporated
            herein by reference)
 
    4.5    Purchase Agreement, dated as of June 23, 1994, between the Company and Bear,
            Stearns & Co. Inc. (the "Initial Purchaser") relating to the Company's 14%
            Series A Senior Secured Discount Notes due 2004 (the "Old Notes") and
            Noteholder Warrants to purchase Common Stock (filed as Exhibit 4(a) to the
            Company's Registration Statement on Form S-1 (File No. 33-82582) and
            incorporated herein by reference)
 
    4.6    Exchange and Registration Rights Agreement, dated as of June 23, 1994, between
            the Company and the Initial Purchaser (filed as Exhibit 4(d) to the Company's
            Registration Statement on Form S-1 (File No. 33-82582) and incorporated
            herein by reference)
 
    5.1*   Opinion of Sidley & Austin
 
    9.1    Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L.
            Simon and Brian T. Clingen (filed as Exhibit 9.1 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated
            herein by reference)
 
    9.2    Voting Trust Agreement among the Company, Daniel L. Simon and Paul G. Simon
            (filed as Exhibit 9.2 to the Registration Statement and incorporated herein
            by reference)
 
   10.1    Consolidated Credit Agreement dated October 31, 1996, among UOI, the various
            lending institutions from time to time parties thereto, LaSalle National
            Bank, as Co-Agent and Bankers Trust Company, as Agent (filed as Exhibit 10.1
            to the UOI Registration Statement and incorporated herein by reference)
 
   10.2    Amended and Restated 1996 Warrant Plan of the Company (filed as Exhibit 10.3
            to Amendment No. 2 to the Company's Registration Statement (File No.
            333-5351) on Form S-1 and incorporated herein by reference)
 
   10.3    Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993
            by and between UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1
            Registration Statement (File No. 33-72710) and incorporated herein by
            reference)
 
   10.4    Capital Appreciation Right Agreement among the Company, Connecticut General
            Life Insurance Company, Cigna Property and Casualty Insurance Company, Life
            Insurance Company of North America and Aetna Life Insurance Company dated
            November 18, 1993 (filed as Exhibit 10.6 to Amendment No. 2 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated
            herein by reference)
 
   10.5    Fee Letter between the Company and Kelso & Company, L.P. (filed as Exhibit
            10.9 to Amendment No. 2 to the Company's Registration Statement on Form S-1
            (File No. 333-12457) and incorporated herein by reference)
</TABLE>
 
                                      II-4
<PAGE>
   
<TABLE>
<C>        <S>
   10.6    Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L.
            Simon, Brian T. Clingen and Paul G. Simon (filed as Exhibit 10.10 to
            Amendment No. 2 to the Company's Registration Statement on Form S-1 (File No.
            333-12457) and incorporated herein by reference)
 
   10.7    Term Loan Agreement among UOI, various lending institutions, LaSalle National
            Bank as Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997
 
   10.8    Amended and Restated Credit Agreement among UOI, various lending institutions,
            LaSalle National Bank as Co-Agent and Bankers Trust Company as Agent dated as
            of May 21, 1997
 
   11.1    Statement regarding computation of per share earnings
 
   21.1    Subsidiaries of the Registrant (filed as Exhibit 21.1 to the Company's Annual
            Report on Form 10-K dated December 31, 1996 (File No. 000-20823) and
            incorporated herein by reference)
 
   23.1    Consent of Price Waterhouse LLP
 
   23.2    Consent of Ernst & Young LLP
 
   23.3    Consent of Arthur Anderson LLP
 
   23.4*   Consent of Sidley & Austin (contained in Exhibit 5.1)
 
   24.1*   Powers of Attorney
</TABLE>
    
 
- ------------------------
 *  Previously filed.
 
ITEM 17.  UNDERTAKINGS
 
    (a) The undersigned Registrant hereby undertakes that:
 
        Insofar  as indemnification for liabilities arising under the Securities
    Act may be permitted to directors,  officers and controlling persons of  the
    Company  pursuant  to Item  14  above, or  otherwise,  the Company  has been
    advised that,  in the  opinion of  the Commission,  such indemnification  is
    against  public policy as expressed in the Securities Act and is, therefore,
    unenforceable. In the event  that a claim  for indemnification against  such
    liabilities  (other than the payment by  the Company of expenses incurred or
    paid by a  director, officer  or controlling person  of the  Company in  the
    successful  defense of any  action, suit or proceeding)  is asserted by such
    director, officer or  controlling person in  connection with the  securities
    being registered, the Company will, unless in the opinion of its counsel the
    matter  has  been settled  by controlling  precedent, submit  to a  court of
    appropriate jurisdiction the question whether such indemnification by it  is
    against  public  policy  as expressed  in  the  Securities Act  and  will be
    governed by the final adjudication of such issue.
 
    (b) The undersigned Registrant hereby undertakes:
 
    (1) To file during  any period in  which offers or sales  are being made,  a
post-effective amendment to this registration statement:
 
        (i)  To  include  any prospectus  required  by Section  10(a)(3)  of the
    Securities Act of 1933;
 
        (ii) To reflect in the prospectus any facts or events arising after  the
    effective   date  of  the   registration  statement  (or   the  most  recent
    post-effective amendment thereof) which,  individually or in the  aggregate,
    represent  a  fundamental  change  in  the  information  set  forth  in  the
    registration statement.  Notwithstanding  the  foregoing,  any  increase  or
    decrease  in  volume of  securities offered  (if the  total dollar  value of
    securities offered  would not  exceed  that which  was registered)  and  any
    deviation  from the low or high end  of the estimated maximum offering range
    may be  reflected  in the  form  of  prospectus filed  with  the  Commission
    pursuant to Rule 424(b) if, in the aggregate, the
 
                                      II-5
<PAGE>
    changes  in volume and price  represent no more than  a 20 percent change in
    the maximum  aggregate  offering price  set  forth in  the  "Calculation  of
    Registration Fee" table in the effective registration statement;
 
       (iii)  To include  any material information  with respect to  the plan of
    distribution not previously disclosed in  the registration statement or  any
    material change to such information in the registration statement;
 
    PROVIDED,  HOWEVER, that paragraphs  (1)(i) and (1)(ii) do  not apply if the
registration statement is on Form S-3, Form S-8 or Form P-3 and the  information
required  to be  included in a  post-effective amendment by  these paragraphs is
contained in periodic reports filed with  or furnished to the Commission by  the
registrant  pursuant to Section  13 or Section 15(d)  of the Securities Exchange
Act of 1933 that are incorporated by reference in the registration statement.
 
    (2) That, for the purpose of determining any liability under the  Securities
Act  of 1933,  each such post-effective  amendment shall  be deemed to  be a new
registration statement  relating  to the  securities  offered therein,  and  the
offering  of such securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.
 
    (3) To remove from registration by  means of a post-effective amendment  any
of the securities being registered which remain unsold at the termination of the
offering.
 
                                      II-6
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the Registrant
has duly caused this Registration  Statement to be signed  on its behalf by  the
undersigned,  thereunto  duly  authorized,  in the  City  of  Chicago,  State of
Illinois, on the 25th day of June, 1997.
    
 
                                          UNIVERSAL OUTDOOR HOLDINGS, INC.
 
                                          By:          /s/ PAUL G. SIMON
 
                                             -----------------------------------
                                                       Paul G. Simon*
 
    Pursuant  to  the  requirements  of   the  Securities  Act  of  1933,   this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
 
   
<TABLE>
<CAPTION>
         SIGNATURE                          TITLE                        DATE
- ---------------------------  ------------------------------------  ----------------
<C>                          <S>                                   <C>               <C>
                 **          President and Chief Executive
   ---------------------      Officer (Principal Executive          June 25, 1997
      Daniel L. Simon         Officer) and Director
 
                 **          Vice President and Chief Financial
   ---------------------      Officer (Principal Financial and      June 25, 1997
     Brian T. Clingen         Accounting Officer) and Director
 
                                                                                          /s/ PAUL G. SIMON
                                                                                        ---------------------
                                                                                           Paul G. Simon*
 
                 **
   ---------------------     Director                               June 25, 1997
     Michael J. Roche
 
                 **
   ---------------------     Director                               June 25, 1997
    Michael B. Goldberg
 
   ---------------------     Director
      Frank K. Bynum
</TABLE>
    
 
 * Paul Simon was  appointed Attorney-in-Fact  pursuant to a  Power of  Attorney
   filed with the Commission with this Registration Statement.
** /s/ Paul G. Simon, Attorney-in-Fact
 
                                      II-7
<PAGE>
                                LIST OF EXHIBITS
 
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                                           DESCRIPTION                                            PAGE
- ---------  ------------------------------------------------------------------------------------------  ---------
 
<C>        <S>                                                                                         <C>
   2.1     Plan and Agreement of Merger, dated November 18, 1993, between the Company and Universal
            Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration Statement on Form S-1
            (Commission File No. 33-72710) and incorporated herein by reference)
 
   2.2     Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point Partners II, L.P.,
            Marquette Venture Partners, L.P., Chemical Equity Associates, a California Limited
            Partnership, Banc One Venture Corporation and Management Shareholders and UOI relating to
            the capital stock of NOA Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to
            the Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582) (the
            "Company 8-K") and incorporated herein by reference)
 
   2.3     Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the Company 8-K and
            incorporated herein by reference)
 
   2.4     Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and certain
            stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2 to the Company's
            Registration Statement (File No. 333-12457) on Form S-1 (the "Registration Statement")
            and incorporated herein by reference)
 
   2.5     Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and Outdoor
            Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit 2.5 to the
            Registration Statement and incorporated herein by reference)
 
   2.6     Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers dated
            September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement and incorporated
            herein by reference)
 
   2.7     Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor Displays, Robert
            H. Lambert and UOI dated September 12, 1996 (filed as Exhibit 2.4 to UOI's Registration
            Statement on Form S-1, dated February 13, 1997 (File No. 333-21717) (the "UOI
            Registration Statement") and incorporated herein by reference)
 
   2.8     Asset Purchase Agreement between UOI and The Chase Company dated September 11, 1996 (filed
            as Exhibit 2.8 to the Registration Statement and incorporated herein by reference)
 
   2.9     Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and the
            stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration Statement and
            incorporated herein by reference)
 
   2.10    Asset Purchase Agreement, dated as of December 10, 1996, among Matthew, Matthew
            Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI Registration Statement and
            incorporated herein by reference)
 
   3.1     Third Amended and Restated Certificate of Incorporation (filed as Exhibit 3.1 to the
            Registration Statement and incorporated herein by reference)
 
   3.2     Second Amended and Restated Bylaws (filed as Exhibit 3.2 to the Registration Statement and
            incorporated herein by reference)
 
   4.1     Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated herein by
            reference)
</TABLE>
<PAGE>
<TABLE>
<C>        <S>                                                                                         <C>
   4.2     Indenture of Trust between United States Trust Company of New York as trustee, and UOI,
            dated as of October 16, 1996, relating to the October Notes (filed as Exhibit 10.3 to the
            UOI Registration Statement and incorporated herein by reference)
 
   4.3     Indenture of Trust between United States Trust Company of New York, as trustee, and UOI
            dated as of December 16, 1996, relating to the December Notes (filed as Exhibit 4.1 to
            the UOI Registration Statement and incorporated herein by reference)
 
   4.4     Warrant Agreement between the Registrant and United States Trust Company of New York, as
            warrant agent, dated June 30, 1994 relating to the Noteholder Warrants (filed as Exhibit
            4(i) to Amendment No. 1 to the Company's Registration Statement on Form S-1 (File No.
            33-93852) and incorporated herein by reference)
 
   4.5     Purchase Agreement, dated as of June 23, 1994, between the Company and Bear, Stearns & Co.
            Inc. (the "Initial Purchaser") relating to the Company's 14% Series A Senior Secured
            Discount Notes due 2004 (the "Old Notes") and Noteholder Warrants to purchase Common
            Stock (filed as Exhibit 4(a) to the Company's Registration Statement on Form S-1 (File
            No. 33-82582) and incorporated herein by reference)
 
   4.6     Exchange and Registration Rights Agreement, dated as of June 23, 1994, between the Company
            and the Initial Purchaser (filed as Exhibit 4(d) to the Company's Registration Statement
            on Form S-1 (File No. 33-82582) and incorporated herein by reference)
 
   5.1*    Opinion of Sidley & Austin
 
   9.1     Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L. Simon and
            Brian T. Clingen (filed as Exhibit 9.1 to the Company's Registration Statement (File No.
            333-5351) on Form S-1 and incorporated herein by reference)
 
   9.2     Voting Trust Agreement among the Company, Daniel L. Simon and Paul G. Simon (filed as
            Exhibit 9.2 to the Registration Statement and incorporated herein by reference)
 
  10.1     Consolidated Credit Agreement dated October 31, 1996, among UOI, the various lending
            institutions from time to time parties thereto, LaSalle National Bank, as Co-Agent and
            Bankers Trust Company, as Agent (filed as Exhibit 10.1 to the UOI Registration Statement
            and incorporated herein by reference)
 
  10.2     Amended and Restated 1996 Warrant Plan of the Company (filed as Exhibit 10.3 to Amendment
            No. 2 to the Company's Registration Statement (File No. 333-5351) on Form S-1 and
            incorporated herein by reference)
 
  10.3     Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993 by and
            between UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1 Registration
            Statement (File No. 33-72710) and incorporated herein by reference)
 
  10.4     Capital Appreciation Right Agreement among the Company, Connecticut General Life Insurance
            Company, Cigna Property and Casualty Insurance Company, Life Insurance Company of North
            America and Aetna Life Insurance Company dated November 18, 1993 (filed as Exhibit 10.6
            to Amendment No. 2 to the Company's Registration Statement (File No. 333-5351) on Form
            S-1 and incorporated herein by reference)
</TABLE>
<PAGE>
   
<TABLE>
<C>        <S>                                                                                         <C>
  10.5     Fee Letter between the Company and Kelso & Company, L.P. (filed as Exhibit 10.9 to
            Amendment No. 2 to the Company's Registration Statement on Form S-1 (File No. 333-12457)
            and incorporated herein by reference)
 
  10.6     Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L. Simon, Brian T.
            Clingen and Paul G. Simon (filed as Exhibit 10.10 to Amendment No. 2 to the Company's
            Registration Statement on Form S-1 (File No. 333-12457) and incorporated herein by
            reference)
 
  10.7     Term Loan Agreement among UOI, various lending institutions, LaSalle National Bank as
            Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997
 
  10.8     Amended and Restated Credit Agreement among UOI, various lending institutions, LaSalle
            National Bank as Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997
 
  11.1     Statement regarding computation of per share earnings
 
  21.1     Subsidiaries of the Registrant (filed as Exhibit 12.1 to the Company's Annual Report on
            Form 10-K dated December 31, 1996 (File No. 000-20823) and incorporated herein by
            reference)
 
  23.1     Consent of Price Waterhouse LLP
 
  23.2     Consent of Ernst & Young LLP
 
  23.3     Consent of Arthur Anderson LLP
 
  23.4*    Consent of Sidley & Austin (contained in Exhibit 5.1)
 
  24.1*    Powers of Attorney
</TABLE>
    
 
- ------------------------
 *  Previously filed.

   <PAGE>


- ------------------------------------------------------------------
- ------------------------------------------------------------------




                    TERM LOAN AGREEMENT
                              
                              
                           among
                              
                              
                  UNIVERSAL OUTDOOR, INC.
                              
                              
               VARIOUS LENDING INSTITUTIONS,
                              
                  LA SALLE NATIONAL BANK,
                        AS CO-AGENT
                              
                            and
                              
                   BANKERS TRUST COMPANY,
                          AS AGENT
                              

            ------------------------------------

                              
                  Dated as of May 21, 1997
                              
                              
            ------------------------------------
                              
                              
                        $75,000,000
   
- ------------------------------------------------------------------
- ------------------------------------------------------------------
   
   
   <PAGE>
   
                     TABLE OF CONTENTS
   
   
   
                                                                            PAGE
                                                                            ----
   
   
SECTION 1.  Amount and Terms of Credit.......................................  1
     1.01  Commitment........................................................  1
     1.02  Minimum Borrowing Amounts, etc....................................  1
     1.03  Notice of Borrowing, etc..........................................  1
     1.04  Disbursement of Funds.............................................  2
     1.05  Notes.............................................................  2
     1.06  Conversions.......................................................  3
     1.07  Pro Rata Borrowings...............................................  3
     1.08  Interest..........................................................  4
     1.09  Interest Periods..................................................  4
     1.10  Increased Costs, Illegality, etc..................................  5
     1.11  Compensation......................................................  7
     1.12  Change of Lending Office..........................................  8
     1.13  Replacement of Banks..............................................  8

SECTION 2.  Fees; Commitments................................................  9
     2.01  Fees..............................................................  9
     2.02  Mandatory Termination of Commitments, etc.........................  9

SECTION 3.  Payments.........................................................  9
     3.01  Voluntary Prepayments.............................................  9
     3.02  Mandatory Prepayments............................................. 10
     3.03  Method and Place of Payment....................................... 11
     3.04  Net Payments...................................................... 12

SECTION 4.  Conditions Precedent............................................. 13
     4.01  Conditions Precedent to Loans..................................... 13

SECTION 5.  Representations, Warranties and Agreements....................... 17
     5.01  Corporate Status.................................................. 17
     5.02  Corporate Power and Authority..................................... 17


                                       (i)
<PAGE>

                                                                            PAGE
                                                                            ----

     5.03  No Violation...................................................... 17
     5.04  Litigation........................................................ 18
     5.05  Use of Proceeds; Margin Regulations............................... 18
     5.06  Governmental Approvals............................................ 18
     5.07  Investment Company Act............................................ 18
     5.08  Public Utility Holding Company Act................................ 18
     5.09  True and Complete Disclosure...................................... 18
     5.10  Financial Condition; Financial Statements......................... 19
     5.11  Security Interests................................................ 20
     5.12  Tax Returns and Payments.......................................... 20
     5.13  Compliance with ERISA............................................. 20
     5.14  Subsidiaries...................................................... 21
     5.15  Patents, etc...................................................... 21
     5.16  Pollution and Other Regulations................................... 22
     5.17  Properties........................................................ 23
     5.18  Labor Relations................................................... 23
     5.19  Existing Indebtedness............................................. 23

SECTION 6.  Affirmative Covenants............................................ 23
     6.01  Information Covenants............................................. 23
     6.02  Books, Records and Inspections.................................... 26
     6.03  Insurance......................................................... 26
     6.04  Payment of Taxes.................................................. 27
     6.05  Consolidated Corporate Franchises................................. 27
     6.06  Compliance with Statutes, etc..................................... 27
     6.07  ERISA............................................................. 27
     6.08  Good Repair....................................................... 28
     6.09  End of Fiscal Years; Fiscal Quarters.............................. 28
     6.10  Additional Security; Further Assurances........................... 28
     6.11  Corporate Separateness............................................ 30
     6.12  Compliance with Environmental s................................... 30

SECTION 7.  Negative Covenants............................................... 31
     7.01  Changes in Business............................................... 31
     7.02  Consolidation, Merger, Sale or Purchase of Assets, etc............ 31
     7.03  Liens............................................................. 33
     7.04  Indebtedness...................................................... 35
     7.05  Capital Expenditures.............................................. 36
     7.06  Investments and Loans............................................. 36
     7.07  Subsidiaries; etc................................................. 37



                                       (ii)
<PAGE>

                                                                            PAGE
                                                                            ----

     7.08  Prepayments of Indebtedness, etc.................................. 37
     7.09  Dividends, etc.................................................... 38
     7.10  Transactions with Affiliates...................................... 39
     7.11  Fixed Charge Coverage Ratio....................................... 39
     7.12  Minimum Modified Adjusted EBITDA.................................. 40
     7.13  Senior Leverage Ratio............................................. 40

SECTION 8.  Events of Default................................................ 40
     8.01  Payments.......................................................... 40
     8.02  Representations, etc.............................................. 41
     8.03  Covenants......................................................... 41
     8.04  Default Under Other Agreements.................................... 41
     8.05  Bankruptcy, etc................................................... 41
     8.06  ERISA............................................................. 42
     8.07  Credit Documents.................................................. 42
     8.08  Holdings.......................................................... 42
     8.09  Judgments......................................................... 44

SECTION 9.  Definitions...................................................... 44

SECTION 10.  The Agent....................................................... 68
     10.01  Appointment...................................................... 68
     10.02  Nature of Duties................................................. 68
     10.03  Lack of Reliance on the Agent.................................... 68
     10.04  Certain Rights of the Agent...................................... 69
     10.05  Reliance......................................................... 69
     10.06  Indemnification.................................................. 69
     10.07  The Agent in Its Individual Capacity............................. 69
     10.08  Holders.......................................................... 70
     10.09  Resignation by the Agent......................................... 70

SECTION 11.  Miscellaneous................................................... 71
     11.01  Payment of Expenses, etc......................................... 71
     11.02  Right of Setoff.................................................. 71
     11.03  Notices.......................................................... 72
     11.04  Benefit of Agreement............................................. 72
     11.05  No Waiver; Remedies Cumulative................................... 74
     11.06  Payments Pro Rata................................................ 74
     11.07  Calculations; Computations....................................... 75


                                      (iii)
<PAGE>

                                                                            PAGE
                                                                            ----

     11.08  Governing Law; Submission to Jurisdiction; Venue; Waiver of 
              Jury Trial..................................................... 75
     11.09  Counterparts..................................................... 76
     11.10  Execution........................................................ 76
     11.11  Headings Descriptive............................................. 76
     11.12  Amendment or Waiver.............................................. 76
     11.13  Survival......................................................... 77
     11.14  Domicile of Loans................................................ 77
     11.15  Confidentiality.................................................. 77
     11.16  Lender Register.................................................. 77


ANNEX I     --   Commitments
ANNEX II    --   Bank Addresses
ANNEX III   --   Government Approvals
ANNEX IV    --   Subsidiaries
ANNEX V     --   Properties
ANNEX VI    --   Existing Indebtedness
ANNEX VII   --   Insurance Policies
ANNEX VIII  --   Existing Liens
ANNEX IX    --   Management Fees

EXHIBIT A   --   Form of Notice of Borrowing
EXHIBIT B   --   Form of Note
EXHIBIT C-1 --   Form of Winston & Strawn Opinion
EXHIBIT C-2 --   Form of White & Case Opinion
EXHIBIT D   --   Form of Officers Certificate
EXHIBIT E   --   Form of Holdings TL Guaranty
EXHIBIT F   --   Form of Amendment To Borrower Pledge Agreement
EXHIBIT G   --   Form of Amendment to Security Agreement
EXHIBIT H   --   Form of Amendment to Holdings Pledge Agreement
EXHIBIT I   --   Solvency Letter
EXHIBIT J   --   Adjusted EBITDA
EXHIBIT K   --   Assignment Agreement


                                       (iv)
<PAGE>

       TERM LOAN AGREEMENT dated as of May 21, 1997, among UNIVERSAL OUTDOOR,
INC., an Illinois corporation, the lending institutions listed from time to time
on Annex I hereto (each a "Bank" and, collectively, the "Banks"), LA SALLE
NATIONAL BANK, as Co-Agent and BANKERS TRUST COMPANY, as agent (the "Agent"). 
Unless otherwise defined herein, all capitalized terms used herein and defined
in Section 9 are used herein as so defined.


                W I T N E S S E T H :
                - - - - - - - - - -  

       WHEREAS, subject to and upon the terms and conditions set forth
herein, the Banks are willing to make available to the Borrower the credit
facility provided for herein; 


       NOW, THEREFORE, IT IS AGREED:

       SECTION 1.  AMOUNT AND TERMS OF CREDIT.

       1.011  COMMITMENT.  (A) Subject to and upon the terms and conditions
herein set forth, each Bank severally agrees to make a loan (each a "Loan" and,
collectively, the "Loans") to the Borrower, which Loans shall (i) be made
pursuant to a single drawing on the Closing Date, (ii) be made and initially
maintained as a single Borrowing of Base Rate Loans (subject to the option to
convert Loans pursuant to Section 1.06) and (iii) not exceed in principal amount
for any Bank at the time of the incurrence thereof the Commitment of such Bank. 
Once repaid, Loans may not be reborrowed.

       1.012  MINIMUM BORROWING AMOUNTS, ETC.  The aggregate principal amount
of each Borrowing shall not be less than the Minimum Borrowing Amount.  More
than one Borrowing may be incurred on any day, provided that at no time shall
there be outstanding more than five Borrowings of Eurodollar Loans hereunder. 

       1.013  NOTICE OF BORROWING, ETC.  (a)  The Borrower shall give the
Agent at its Notice Office, prior to 11:00 A.M. (New York time), at least two
Business Days' prior written notice (or telephonic notice promptly confirmed in
writing) of its request to incur Loans hereunder.  Such notice (a "Notice of
Borrowing") shall be in the form of Exhibit A and shall be irrevocable and shall
specify (i) the aggregate principal amount of the Loans to be incurred and (ii)
the date of incurrence (which shall be a Business Day).  The Agent shall
promptly give each Bank written notice (or telephonic notice promptly confirmed
in writing)


<PAGE>

of the proposed incurrence of such Bank's proportionate share thereof and of
the other matters covered by the Notice of Borrowing.

       (b)  Without in any way limiting the obligation of the Borrower to
confirm in writing any telephonic notice permitted to be given hereunder, the
Agent may prior to receipt of written confirmation act without liability upon
the basis of such telephonic notice, believed by the Agent in good faith to be
from an Authorized Officer of the Borrower.  In each such case, the Borrower
hereby waives the right to dispute the Agent's record of the terms of such
telephonic notice.

       1.014  DISBURSEMENT OF FUNDS.  (a)  No later than 1:00 P.M. (New York
time) on the Closing Date, each Bank will make available its PRO RATA share of
the Loans requested to be made on such date in the manner provided below.  All
such amounts shall be made available to the Agent in U.S. dollars and
immediately available funds at the Payment Office and the Agent promptly will
make available to the Borrower by depositing to its account at the Payment
Office the aggregate of the amounts so made available in the type of funds
received.  Unless the Agent shall have been notified by any Bank prior to the
Closing Date that such Bank does not intend to make available to the Agent its
portion of the Loans to be made on such date, the Agent may assume that such
Bank has made such amount available to the Agent on such date, and the Agent, in
reliance upon such assumption, may (in its sole discretion and without any
obligation to do so) make available to the Borrower a corresponding amount.  If
such corresponding amount is not in fact made available to the Agent by such
Bank and the Agent has made available same to the Borrower, the Agent shall be
entitled to recover such corresponding amount from such Bank.  If such Bank does
not pay such corresponding amount forthwith upon the Agent's demand therefor,
the Agent shall promptly notify the Borrower, and the Borrower shall immediately
pay such corresponding amount to the Agent.  The Agent shall also be entitled to
recover on demand from such Bank or the Borrower, as the case may be, interest
on such corresponding amount in respect of each day from the date such
corresponding amount was made available by the Agent to the Borrower to the date
such corresponding amount is recovered by the Agent, at a rate per annum equal
to (x) if paid by such Bank, the overnight Federal Funds Effective Rate or (y)
if paid by the Borrower, the then applicable rate of interest, calculated in
accordance with Section 1.08, for the respective Loans.

       (b)  Nothing herein shall be deemed to relieve any Bank from its
obligation to fulfill its commitments hereunder or to prejudice any rights which
the Borrower may have against any Bank as a result of any default by such Bank
hereunder.

       1.015  NOTES.  (a)  The Borrower's obligation to pay the principal of,
and interest on, the Loans made to it by each Bank shall be evidenced by a
promissory note substantially in the form of Exhibit B with blanks appropriately
completed in conformity herewith (each a "Note" and, collectively, the "Notes").
The Note issued to each Bank shall 


                                       -2-
<PAGE>

(i) be executed by the Borrower, (ii) be payable to the order of such Bank and
be dated the Closing Date, (iii) be in a stated principal amount equal to the
Loan made by such Bank (or in the case of a Note issued pursuant to Section
11.04, the Loans purchased by such Bank) and be payable in the principal amount
of the Loans evidenced thereby, (iv) mature on the Maturity Date, (v) bear
interest as provided in the appropriate clause of Section 1.08 in respect of the
Base Rate Loans and Eurodollar Loans, as the case may be, evidenced thereby,
(vi) be subject to mandatory repayment as provided in Section 3.02 and (vii) be
entitled to the benefits of this Agreement and the other Credit Documents.

       (b)  Each Bank will note on its internal records the amount of each
Loan made by it and each payment in respect thereof and will, prior to any
transfer of its Note, endorse on the reverse side thereof the outstanding
principal amount of Loans evidenced thereby.  Failure to make any such notation
shall not affect the Borrower's obligations in respect of such Loans.

       1.016  CONVERSIONS.  The Borrower shall have the option to convert on
any Business Day all or a portion at least equal to the applicable Minimum
Borrowing Amount of the outstanding principal amount of the Loans into a
Borrowing or Borrowings of another Type of Loan, provided that (i) except as
otherwise provided in Section 1.10(b), Eurodollar Loans may be converted into
Base Rate Loans only on the last day of an Interest Period applicable thereto
and no partial conversion of a Borrowing of Eurodollar Loans shall reduce the
outstanding principal amount of the Eurodollar Loans made pursuant to such
Borrowing to less than the Minimum Borrowing Amount applicable thereto,
(ii) Base Rate Loans may not be converted into Eurodollar Loans if any violation
of Section 8.01 or any Event of Default is then in existence to the extent that
the Agent or the Required Banks have determined that any such conversion at such
time would be disadvantageous to the Banks and (iii) Borrowings of Eurodollar
Loans resulting from this Section 1.06 shall be limited in number as provided in
Section 1.02.  Each such conversion shall be effected by the Borrower giving the
Agent at its Notice Office, prior to 11:00 A.M. (New York time), at least three
Business Days' (or two Business Days', in the case of a conversion into Base
Rate Loans) prior written notice (or telephonic notice promptly confirmed in
writing) (each a "Notice of Conversion") specifying the Loans to be so
converted, the Type of Loans to be converted into and, if to be converted into a
Borrowing of Eurodollar Loans, the Interest Period to be initially applicable
thereto.  The Agent shall give each Bank prompt notice of any such proposed
conversion affecting any of its Loans.

       1.017  PRO RATA BORROWINGS.  All Loans shall be made by the Banks PRO
RATA on the basis of their respective Commitments. It is understood that no Bank
shall be responsible for any default by any other Bank in its obligation to make
Loans hereunder and that each Bank shall be obligated to make the Loans provided
to be made by it hereunder, regardless of the failure of any other Bank to
fulfill its commitments hereunder.


                                       -3-
<PAGE>

       1.018  INTEREST.  (a)  The unpaid principal amount of each Base Rate
Loan shall bear interest from the date of the Borrowing thereof until maturity
(whether by acceleration or otherwise) at a rate per annum which shall at all
times be the Applicable Base Rate Margin plus the Base Rate in effect from time
to time.

       (b)  The unpaid principal amount of each Eurodollar Loan shall bear
interest from the date of the Borrowing thereof until maturity (whether by
acceleration or otherwise) at a rate per annum which shall at all times be the
Applicable Eurodollar Margin plus the relevant Eurodollar Rate.

       (c)  All overdue principal and, to the extent permitted by law,
overdue interest in respect of each Loan and any other overdue amount payable
hereunder shall bear interest at a rate per annum equal to the Base Rate in
effect from time to time plus the sum of (i) 2% and (ii) the Applicable Base
Rate Margin, provided that no Loan shall bear interest after maturity (whether
by acceleration or otherwise) at a rate per annum less than 2% plus the rate of
interest applicable thereto at maturity.

       (d)  Interest shall accrue from and including the date of any
Borrowing to but excluding the date of any repayment thereof and shall be
payable (i) in respect of each Base Rate Loan, quarterly in arrears on the last
Business Day of each February, May, August and November, (ii) in respect of each
Eurodollar Loan, on the last day of each Interest Period applicable thereto and,
in the case of an Interest Period of six months, on the date occurring three
months after the first day of such Interest Period and (iii) in respect of each
Loan, on any prepayment or conversion (other than the prepayment and conversion
of Loans that are Base Rate Loans) (on the amount prepaid or converted), at
maturity (whether by acceleration or otherwise) and, after such maturity, on
demand.

       (e)  All computations of interest hereunder shall be made in
accordance with Section 11.07(b).

       (f)  The Agent, upon determining the interest rate for any Borrowing
of Eurodollar Loans for any Interest Period, shall promptly notify the Borrower
and the Banks thereof.

       1.019  INTEREST PERIODS.  (a)  At the time the Borrower gives a Notice
of Borrowing or Notice of Conversion in respect of the making of, or conversion
into, a Borrowing of Eurodollar Loans (in the case of the initial Interest
Period applicable thereto) or prior to 10:00 A.M. (New York time) on the third
Business Day prior to the expiration of an Interest Period applicable to a
Borrowing of Eurodollar Loans, it shall have the right to elect by giving the
Agent written notice (or telephonic notice promptly confirmed in writing) of the
Interest Period applicable to such Borrowing, which Interest Period shall, at


                                       -4-
<PAGE>

the option of the Borrower, be a one, two, three or six month period. 
Notwithstanding anything to the contrary contained above:

           (i)  the initial Interest Period for any Borrowing of Eurodollar 
     Loansw shall commence on the date of such Borrowing (including the date 
     of any conversion from a Borrowing of Base Rate Loans) and each Interest 
     Period occurring thereafter in respect of such Borrowing shall commence 
     on the day on which the next preceding Interest Period expires;

           (ii) if any Interest Period begins on a day for which there is no
     numerically corresponding day in the calendar month at the end of such
     Interest Period, such Interest Period shall end on the last Business Day of
     such calendar month;

          (iii) if any Interest Period would otherwise expire on a day which
     is not a Business Day, such Interest Period shall expire on the next
     succeeding Business Day, provided that if any Interest Period would
     otherwise expire on a day which is not a Business Day but is a day of the
     month after which no further Business Day occurs in such month, such
     Interest Period shall expire on the next preceding Business Day;

          (iv) no Interest Period shall extend beyond the Maturity Date; 

           (v) no Interest Period may be elected that would extend beyond any
     date upon which a Scheduled Repayment is required to be made if, after
     giving effect to the selection of such Interest Period, the aggregate
     principal amount of Loans maintained as Eurodollar Loans with Interest
     Periods ending after such date would exceed the aggregate principal amount
     of Loans permitted to be outstanding after such Scheduled Repayment; and

          (vi) no Interest Period may be elected at any time when a violation of
     Section 8.01 or an Event of Default is then in existence if the Agent or
     the Required Banks have determined that such an election at such time would
     be disadvantageous to the Banks.

       (b)  If upon the expiration of any Interest Period, the Borrower has
failed to (or may not) elect a new Interest Period to be applicable to the
respective Borrowing of Eurodollar Loans as provided above, the Borrower shall
be deemed to have elected to convert such Borrowing into a Borrowing of Base
Rate Loans effective as of the expiration date of such current Interest Period.

       1.10  INCREASED COSTS, ILLEGALITY, ETC.  (a)  In the event that (x) in
the case of clause (i) below, the Agent or (y) in the case of clauses (ii) and
(iii) below, any Bank shall 


                                       -5-
<PAGE>

have determined (which determination shall, absent manifest error, be final and
conclusive and binding upon all parties hereto):

       (i)  on any date for determining the Eurodollar Rate for any Interest
     Period that, by reason of any changes arising after the Closing Date
     affecting the interbank Eurodollar market, adequate and fair means do not
     exist for ascertaining the applicable interest rate on the basis provided
     for in the definition of Eurodollar Rate; or

       (ii) at any time, that such Bank shall incur increased costs or
     reductions in the amounts received or receivable hereunder with respect to
     any Eurodollar Loans (other than any increased cost or reduction in the
     amount received or receivable resulting from the imposition of or a change
     in the rate of taxes or similar charges) because of (x) any change since
     the Closing Date in any applicable law, governmental rule, regulation,
     guideline or order (or in the interpretation or administration thereof and
     including the introduction of any new law or governmental rule, regulation,
     guideline or order) (such as, for example, but not limited to, a change in
     official reserve requirements, but, in all events, excluding reserves
     required under Regulation D to the extent included in the computation of
     the Eurodollar Rate) and/or (y) other circumstances affecting such Bank,
     the interbank Eurodollar market or the position of such Bank in such
     market; or

       (iii)     at any time, that the making or continuance of any
     Eurodollar Loan has become unlawful by compliance by such Bank in good
     faith with any law, governmental rule, regulation, guideline (or would
     conflict with any such governmental rule, regulation, guideline or order
     not having the force of law but with which such Bank customarily complies
     even though the failure to comply therewith would not be unlawful), or has
     become impracticable as a result of a contingency occurring after the
     Closing Date which materially and adversely affects the interbank
     Eurodollar market;

then, and in any such event, such Bank (or the Agent in the case of clause (i)
above) shall (x) on such date and (y) within ten Business Days of the date on
which such event no longer exists give notice (by telephone confirmed in
writing) to the Borrower and to the Agent of such determination (which notice
the Agent shall promptly transmit to each of the other Banks).  Thereafter (x)
in the case of clause (i) above, Eurodollar Loans shall no longer be available
until such time as the Agent notifies the Borrower and the Banks that the
circumstances giving rise to such notice by the Agent no longer exist, and any
Notice of Conversion given by the Borrower with respect to Eurodollar Loans
which have not yet been incurred shall be deemed rescinded by the Borrower, (y)
in the case of clause (ii) above, the Borrower shall pay to such Bank, upon
written demand therefor, such additional amounts (in the form of an increased
rate of, or a different method of calculating, interest or otherwise 


                                       -6-
<PAGE>

as such Bank in its sole discretion shall determine) as shall be required to
compensate such Bank for such increased costs or reductions in amounts
receivable hereunder (a written notice as to the additional amounts owed to such
Bank, showing the basis for the calculation thereof, submitted to the Borrower
by such Bank shall, absent manifest error, be final and conclusive and binding
upon all parties hereto) and (z) in the case of clause (iii) above, the Borrower
shall take one of the actions specified in Section 1.10(b) as promptly as
possible and, in any event, within the time period required by law.

       (b)  At any time that any Eurodollar Loan is affected by the
circumstances described in Section 1.10(a)(ii) or (iii), the Borrower may (and
in the case of a Eurodollar Loan affected pursuant to Section 1.10(a)(iii) the
Borrower shall) either (i) if the affected Eurodollar Loan is then being made
pursuant to a Borrowing, cancel said Borrowing by giving the Agent telephonic
notice (confirmed promptly in writing) thereof on the same date that the
Borrower was notified by a Bank pursuant to Section 1.10(a)(ii) or (iii), or
(ii) if the affected Eurodollar Loan is then outstanding, upon at least three
Business Days' notice to the Agent, require the affected Bank to convert each
such Eurodollar Loan into a Base Rate Loan, provided that if more than one Bank
is affected at any time, then all affected Banks must be treated the same
pursuant to this Section 1.10(b).

       1.11  COMPENSATION.  (a)  The Borrower shall compensate each Bank,
upon its written request (which request shall set forth the basis for requesting
such compensation), for all reasonable losses, expenses and liabilities
(including, without limitation, any loss, expense or liability incurred by
reason of the liquidation or reemployment of deposits or other funds required by
such Bank to fund its Eurodollar Loans but excluding in any event the loss of
anticipated profits) which such Bank may sustain:  (i) if for any reason (other
than a default by such Bank or the Agent) a Borrowing of Eurodollar Loans does
not occur on a date specified therefor in a Notice of Conversion (whether or not
withdrawn by the Borrower or deemed withdrawn pursuant to Section 1.10(a)); (ii)
if any prepayment, repayment or conversion of any of its Eurodollar Loans occurs
on a date which is not the last day of an Interest Period applicable thereto;
(iii) if any prepayment of any of its Eurodollar Loans is not made on any date
specified in a notice of prepayment given by the Borrower; or (iv) as a
consequence of (x) any other default by the Borrower to repay its Eurodollar
Loans when required by the terms of this Agreement or (y) an election made
pursuant to Sections 1.10(b) and 1.13.

       (b)  Notwithstanding anything in this Agreement to the contrary, to
the extent any notice required by Section 1.10 or 3.04 is given by any Bank more
than 180 days after such Bank obtained, or reasonably should have obtained,
knowledge of the occurrence of the event giving rise to the additional costs of
the type described in such Section, such Bank shall not be entitled to
compensation under Section 1.10 or 3.04 for any amounts incurred or accruing
prior to the giving of such notice to the Borrower.


                                       -7-
<PAGE>

       1.12  CHANGE OF LENDING OFFICE.  Each Bank agrees that, upon the
occurrence of any event giving rise to the operation of Section 1.10(a)(ii) or
(iii) or 3.04 with respect to such Bank, it will, if requested by the Borrower,
use reasonable efforts (subject to overall policy considerations of such Bank)
to designate another lending office for any Loans affected by such event,
provided that such designation is made on such terms that such Bank and its
lending office suffer no economic, legal or regulatory disadvantage, with the
object of avoiding the consequence of the event giving rise to the operation of
any such Section.  Nothing in this Section 1.12 shall affect or postpone any of
the obligations of the Borrower or the right of any Bank provided in Section
1.10 or 3.04.

       1.13  REPLACEMENT OF BANKS.  (x) Upon the occurrence of any event
giving rise to the operation of Section 1.10(a)(ii) or (iii) or Section 3.04
with respect to any Bank which results in such Bank charging to the Borrower
increased costs in excess of those being generally charged by the other Banks,
and/or (y) in the case of a refusal by a Bank to consent to a proposed change,
waiver, discharge or termination with respect to this Agreement which has been
approved by the Required Banks or Super Majority Banks, as the case may be, as
provided in Section 11.12, the Borrower shall have the right, if no Default or
Event of Default then exists, to replace such Bank (the "Replaced Bank") with
one or more other transferee or transferees who shall be acceptable to the Agent
(collectively, the "Replacement Bank") reasonably acceptable to the Agent,
provided that (i) at the time of any replacement pursuant to this Section 1.13,
the Replacement Bank shall enter into one or more Assignment Agreements pursuant
to Section 11.04(b) (and with all fees payable pursuant to said Section 11.04(b)
to be paid by the Replacement Bank) pursuant to which the Replacement Bank shall
acquire all of the outstanding Loans of the Replaced Bank and, in connection
therewith, shall pay to the Replaced Bank in respect thereof an amount equal to
the sum of (A) an amount equal to the principal of, and all accrued interest on,
all outstanding Loans of the Replaced Bank and (B) an amount equal to all
accrued, but theretofore unpaid, Fees owing to the Replaced Bank pursuant to
Section 2.01 and (ii) all obligations of the Borrower owing to the Replaced Bank
(other than those specifically described in clause (i) above in respect of which
the assignment purchase price has been, or is concurrently being, paid) shall be
paid in full to such Replaced Bank concurrently with such replacement.  Upon the
execution of the respective Assignment Agreement, the payment of amounts
referred to in clauses (i) and (ii) above and, if so requested by the
Replacement Bank, delivery to the Replacement Bank of the appropriate Note
executed by the Borrower, the Replacement Bank shall become a Bank hereunder and
the Replaced Bank shall cease to constitute a Bank hereunder, except with
respect to indemnification provisions applicable to the Replaced Bank under this
Agreement, which shall survive as to such Replaced Bank. 


                                       -8-
<PAGE>

       SECTION 2.  FEES; COMMITMENTS.

       1.021  FEES.  (a)  The Borrower agrees to pay to the Agent on the
Closing Date a facility fee for the account of each Bank equal to 1/4 of 1% of
such Bank's Commitment as in effect immediately prior to the making of the Loans
on such date.  

       (b)  The Borrower shall pay to the Agent for its own account such
other fees as agreed to between the Borrower and the Agent, when and as due.

       1.022  MANDATORY TERMINATION OF COMMITMENTS, ETC.  (a)  The Total
Commitment shall terminate in its entirety on May 22, 1997 if the Loans have not
yet been made.

       (b)  The Total Commitment shall terminate on the Closing Date after
giving effect to the making of the Loans.

       SECTION 3.  PAYMENTS.

       1.031  VOLUNTARY PREPAYMENTS.  The Borrower shall have the right to
prepay Loans in whole or in part, without premium or penalty, from time to time
on the following terms and conditions:  (i) the Borrower shall give the Agent at
the Payment Office written notice (or telephonic notice promptly confirmed in
writing) of its intent to prepay the Loans, the amount of such prepayment and
(in the case of Eurodollar Loans) the specific Borrowing(s) pursuant to which
made, which notice shall be given by the Borrower at least one Business Day
prior to the date of such prepayment with respect to Base Rate Loans and two
Business Days prior to the date of such prepayment with respect to Eurodollar
Loans, which notice shall promptly be transmitted by the Agent to each of the
Banks; (ii) each partial prepayment of any Borrowing shall be in an aggregate
principal amount of at least $1,000,000 and, if greater, in an integral multiple
of $500,000, provided that no partial prepayment of Eurodollar Loans made
pursuant to a Borrowing shall reduce the aggregate principal amount of the
Eurodollar Loans outstanding pursuant to such Borrowing to an amount less than
the Minimum Borrowing Amount applicable thereto; (iii) at the time of any
prepayment of Eurodollar Loans pursuant to this Section 3.01 on any date other
than the last day of the Interest Period applicable thereto, the Borrower shall
pay the amounts required pursuant to Section 1.11; (iv) each prepayment in
respect of any Loans made pursuant to a Borrowing shall be applied PRO RATA
among such Loans; and (v) each prepayment pursuant to this Section 3.01 shall
reduce the remaining Scheduled Repayments on a PRO RATA basis (based upon the
then remaining principal amount of each such Scheduled Repayment); and (vi) any
prepayment made after the AR Termination Date shall be accompanied by a
prepayment of AR Loans in a principal amount equal to the AR Percentage times
the principal amount of the Loans being prepaid.


                                       -9-
<PAGE>

       1.032  MANDATORY PREPAYMENTS.

       (A)  REQUIREMENTS: 

       (a)  On the last day of each calendar quarter, commencing September
30, 1997, the Borrower shall be required to repay $3,000,000 of the principal
amount of Loans (each such repayment, a "Scheduled Repayment").

       (b)  On the Business Day following the date of receipt thereof by
Holdings, the Borrower and/or any of its Subsidiaries of the Cash Proceeds from
any Asset Sale, an amount equal to the TL Percentage of the Net Cash Proceeds
from such Asset Sale shall be applied as a mandatory repayment of the principal
of the then outstanding Loans, provided that such Net Cash Proceeds  from
Permitted Asset Sales shall not be required to be used to so repay Loans to the
extent the Borrower elects, as hereinafter provided, to cause such Net Cash
Proceeds to be reinvested in Reinvestment Assets (a "Reinvestment Election"). 
The Borrower may exercise its Reinvestment Election (within the parameters
specified in the preceding sentence) with respect to an Asset Sale if (x) no
Default or Event of Default exists and (y) the Borrower delivers a Reinvestment
Notice to the Agent on the Business Day following the date of the consummation
of the respective Asset Sale, with such Reinvestment Election being effective
with respect to the Net Cash Proceeds of such Asset Sale equal to the
Anticipated Reinvestment Amount specified in such Reinvestment Notice.

       (c)  On the date of the receipt thereof by Holdings or the Borrower,
as the case may be, an amount equal to 75% of the TL Percentage of the cash
proceeds (net of underwriting discounts and commissions and other reasonable
costs associated therewith) of any sale or issuance of equity by Holdings or the
Borrower, respectively (other than equity issued to management and other
employees of Holdings, the Borrower or its Subsidiaries, the exercise of any
warrants outstanding on the Restatement Effective Date and/or any amount of cash
received by Holdings or the Borrower in connection with any capital
contributions made by any of the Designated UOH Stockholders or, in the case of
the Borrower, by Holdings) shall be applied as a mandatory repayment of the
principal of the then outstanding Loans provided that the first $5,000,000 of
such proceeds in the aggregate do not have to be so applied to repay Loans or AR
Loans.

       (d)  On each date which is 90 days after the last day of each fiscal
year of the Borrower (commencing with the fiscal year ending on December 31,
1999), 50% of the TL Percentage of Excess Cash Flow for the fiscal year then
last ended shall be applied as a mandatory repayment of the principal of the
then outstanding Loans.

       (e)  On the Reinvestment Prepayment Date with respect to a
Reinvestment Election, an amount equal to the TL Percentage of the Reinvestment
Prepayment Amount, 


                                       -10-
<PAGE>

if any, for such Reinvestment Election shall be applied as a repayment of the
principal of the then outstanding Loans.

       (f)  On the date on which any Change of Control occurs, the
outstanding principal amount of all Loans shall become due and payable in full.

       (B)  APPLICATION:

       (a)  Each mandatory repayment of Loans pursuant to Section 3.02(A)
(other than pursuant to clause (a) thereof) shall be applied to reduce the
Scheduled Repayments on a PRO RATA basis (based upon the then remaining
outstanding principal amount of each such Scheduled Repayment).

       (b)  With respect to each prepayment of Loans required by Section
3.02, the Borrower may designate the Types of Loans which are to be prepaid and
the specific Borrowing(s) pursuant to which made, provided that (i) Eurodollar
Loans may so be designated for prepayment pursuant to this Section 3.02 only on
the last day of an Interest Period applicable thereto unless all Eurodollar
Loans made pursuant to such Facility with Interest Periods ending on such date
of required prepayment and all Base Rate Loans made pursuant to such Facility
have been paid in full; (ii) if any prepayment of Eurodollar Loans made pursuant
to a single Borrowing shall reduce the outstanding Loans made pursuant to such
Borrowing to an amount less than the Minimum Borrowing Amount for such
Borrowing, such Borrowing shall be immediately converted into Base Rate Loans;
and (iii) each prepayment of any Loans made pursuant to a Borrowing shall be
applied PRO RATA among such Loans.  In the absence of a designation by the
Borrower as described in the preceding sentence, the Agent shall, subject to the
above, make such designation in its sole discretion with a view, but no
obligation, to minimize breakage costs owing under Section 1.11.  

       1.033  METHOD AND PLACE OF PAYMENT.  Except as otherwise specifically
provided herein, all payments under this Agreement shall be made to the Agent
for the ratable (based on its PRO RATA share) account of the Banks entitled
thereto, not later than 1:00 P.M. (New York time) on the date when due and shall
be made in immediately available funds and in lawful money of the United States
of America at the Payment Office, it being understood that written notice by the
Borrower to the Agent to make a payment from the funds in the Borrower's account
at the Payment Office shall constitute the making of such payment to the extent
of such funds held in such account.  Any payments under this Agreement which are
made later than 1:00 P.M. (New York time) shall be deemed to have been made on
the next succeeding Business Day.  Whenever any payment to be made hereunder
shall be stated to be due on a day which is not a Business Day, the due date
thereof shall be extended to the next succeeding Business Day and, with respect
to payments of principal, interest shall be payable during such extension at the
applicable rate in effect immediately prior to such extension.


                                       -11-
<PAGE>

       1.034  NET PAYMENTS.  (a)  All payments made by the Borrower
hereunder, under any Note or any other Credit Document, will be made without
setoff, counterclaim or other defense.  Except as provided for in Section
3.04(b), all such payments will be made free and clear of, and without deduction
or withholding for, any present or future taxes, levies, imposts, duties, fees,
assessments or other charges of whatever nature now or hereafter imposed by any
jurisdiction or by any political subdivision or taxing authority thereof or
therein (but excluding, except as provided in the second succeeding sentence,
any tax imposed on or measured by the net income (or any franchise tax) of a
Bank pursuant to the laws of the jurisdiction in which the principal office or
applicable lending office of such Bank is located or under the laws of any
political subdivision or taxing authority of any such jurisdiction in which the
principal office or applicable lending office of such Bank is located) and all
interest, penalties or similar liabilities with respect thereto (collectively,
"Taxes").  If any Taxes are so levied or imposed, the Borrower agrees to pay the
full amount of such Taxes and such additional amounts as may be necessary so
that every payment of all amounts due hereunder, under any Note or under any
other Credit Document, after withholding or deduction for or on account of any
Taxes, will not be less than the amount provided for herein or in such Note or
in such other Credit Document.  If any amounts are payable in respect of Taxes
pursuant to the preceding sentence, then the Borrower shall also reimburse each
Bank, upon the written request of such Bank, for taxes imposed on or measured by
the net income of such Bank pursuant to the laws of the jurisdiction in which
the principal office or applicable lending office of such Bank is located or of
any political subdivision or taxing authority of any such jurisdiction and for
any withholding of income or similar taxes imposed by the United States of
America as such Bank shall determine are payable by, or withheld from, such Bank
in respect of Taxes paid to or on behalf of such Bank pursuant to this or the
preceding sentence.  The Borrower will furnish to the Agent within 45 days after
the date the payment of any Taxes, or any withholding or deduction on account
thereof, is due pursuant to applicable law certified  copies of tax receipts
evidencing such payment by the Borrower.  The Borrower will indemnify and hold
harmless the Agent and each Bank, and reimburse the Agent or such Bank upon its
written request, for the amount of any Taxes so levied or imposed and paid or
withheld by such Bank.

       (b)  Each Bank which is not a United States person (as such term is
defined in Section 7701(a)(30) of the Code) for Federal income tax purposes
agrees (i) to provide to the Borrower on or prior to the Closing Date two
original signed copies of Internal Revenue Service Form 4224 or Form 1001
certifying to such Bank's entitlement to a complete exemption from United States
withholding tax with respect to payments to be made under this Agreement, under
any Note and under any other Credit Document and (ii) that, (x) to the extent
legally entitled to do so, with respect to a Bank that is an assignee or
transferee of an interest under this Agreement pursuant to Section 11.04 hereof
(unless the respective Bank was already a Bank hereunder immediately prior to
such assignment or transfer), upon the date of such assignment or transfer to
such Bank, and (y) with respect to any Bank which is not a United States person
(as such term is defined in Section 7701(a)(30) of the Code) for 


                                       -12-
<PAGE>

U.S. Federal income tax purposes (including, without limitation, any assignee or
transferee), from time to time, upon the reasonable request by the Borrower or
the Agent after the Restatement Effective Date, such Bank will provide to each
of the Borrower and the Agent two original signed copies of Internal Revenue
Service Form 4224 or Form 1001 (or any successor forms) certifying to such
Bank's entitlement to a complete exemption from, or reduction in, United States
withholding tax with respect to payments to be made under this Agreement, under
any Note and under any other Credit Document.  Notwithstanding anything to the
contrary contained in Section 3.04(a), the Borrower shall be entitled, to the
extent it is required to do so by law, to deduct or withhold income or other
similar taxes imposed by the United States (or any political subdivision or
taxing authority thereof or therein) from interest, fees or other amounts
payable hereunder (without any obligation under Section 3.04(a) to pay the
respective Bank such taxes or any additional amounts with respect thereto) for
the account of any Bank which is not a United States person (as such term is
defined in Section 7701(a)(30) of the Code) for United States federal income tax
purposes and which has not provided to the Borrower such forms required to be
provided to the Borrower by a Bank pursuant to the first sentence of this
Section 3.04(b), provided that if the Borrower shall so deduct or withhold any
such taxes, it shall provide a statement to the Agent and such Bank, setting
forth the amount of such taxes so deducted or withheld, the applicable rate and
any other information or documentation which such Bank may reasonably request
for assisting such Bank in obtaining any allowable credits or deductions for the
taxes so deducted or withheld in the jurisdiction or jurisdictions in which such
Bank is subject to tax.  Notwithstanding anything to the contrary contained in
the preceding sentence, the Borrower agrees to indemnify each Bank in the manner
set forth in Section 3.04(a) in respect of any amounts deducted or withheld by
it as described in the previous sentence as a result of any changes after the
Closing Date in any applicable law, treaty, governmental rule, regulation,
guideline or order, or in the interpretation thereof, relating to the deducting
or withholding of income or similar Taxes.

       SECTION 4.  CONDITIONS PRECEDENT.

       1.041  CONDITIONS PRECEDENT TO LOANS.  The obligation of each Bank to
make its Loan on the Closing Date is subject, at the time thereof, to the
satisfaction of the following conditions:

            (a)EFFECTIVENESS; NOTES.  On or prior to the Closing Date,
     (i) this Agreement shall have been executed as provided in Section 11.10
     and (ii) there shall have been delivered to the Agent for the account of
     each Bank a Note executed by the Borrower in the amount, maturity and as
     otherwise provided herein.

            (b)  OFFICER'S CERTIFICATE.  On the Closing Date, the Agent shall
     have received a certificate dated such date signed by the President or any
     Vice President 


                                       -13-
<PAGE>

  of the Borrower stating that all of the applicable conditions set forth in
     Sections 4.01(l) and (m) exist as of such date.

            (c)  OPINIONS OF COUNSEL.  On the Closing Date, the Agent shall
     have received opinions, addressed to the Agent, and each of the Banks and
     dated the Closing Date, from (i) Winston & Strawn, counsel to the Borrower,
     which opinion shall cover the matters contained in Exhibit C-1 hereto, (ii)
     White & Case, special counsel to the Agent, which opinion shall cover the
     matters contained in Exhibit C-2 hereto and (iii) such local counsel, if
     any, satisfactory to the Agent as the Agent may request, which opinions
     shall cover the perfection of the security interests granted pursuant to
     the Security Documents and such other matters incident to the transactions
     contemplated herein as the Agent may reasonably request and shall be in
     form and substance satisfactory to the Agent.

            (d)  CORPORATE PROCEEDINGS.  (I)  On the Closing Date, the Agent
     shall have received from the Borrower a certificate, dated the Closing
     Date, signed by the President or any Vice-President of the Borrower in the
     form of Exhibit D with appropriate insertions and deletions, together with
     copies of the certificate of formation, the by-laws, or other
     organizational documents of the Borrower and Holdings and the resolutions,
     or such other administrative approval, of the Borrower and Holdings
     referred to in such certificate and all of the foregoing (including each
     such certificate of formation, certificate of incorporation and by-laws)
     shall be satisfactory to the Agent.  

            (II)  On the Closing Date, all corporate and legal proceedings
     and all instruments and agreements in connection with the transactions
     contemplated by this Agreement and the other Credit Documents shall be
     satisfactory in form and substance to the Agent, and the Agent shall have
     received all information and copies of all certificates, documents and
     papers, including good standing certificates and any other records of
     corporate proceedings and governmental approvals, if any, which the Agent
     may have requested in connection therewith, such documents and papers,
     where appropriate, to be certified by proper corporate or governmental
     authorities.

            (e)  ADVERSE CHANGE, ETC.  From December 31, 1996 to the Closing
     Date, nothing shall have occurred (and neither the Banks nor the Agent
     shall have become aware of any facts or conditions not previously known)
     which the Agent or the Required Banks shall determine (a) has, or is
     reasonably likely to have, a material adverse effect on the rights or
     remedies of the Banks or the Agent, or on the ability of the Borrower to
     perform its obligations to them, or (b) has, or is reasonably likely to
     have, a Material Adverse Effect.


                                       -14-
<PAGE>

            (f)  LITIGATION.  On the Closing Date, there shall be no actions,
     suits or proceedings pending or threatened (a) with respect to this
     Agreement or any other Credit Document or the transactions contemplated
     hereby or thereby or (b) which the Agent or the Required Banks shall
     determine has, or is reasonably likely to have (i) a Material Adverse
     Effect or (ii) a material adverse effect on the rights or remedies of the
     Banks hereunder or under any other Credit Document or on the ability of the
     Borrower to perform its obligations to the Banks hereunder or under any
     other Credit Document.

            (g)  HOLDINGS TL GUARANTY.  On the Closing Date, Holdings shall
     have duly authorized, executed and delivered a guaranty substantially in
     the form of Exhibit E (as modified, amended or supplemented from time to
     time, the "Holdings TL Guaranty"), which guaranty shall be in full force
     and effect.

            (h)  SECURITY DOCUMENTS.  (I)  On the Closing Date, the Borrower
     shall have duly authorized, executed and delivered an Amendment to Pledge
     Agreement in the form of Exhibit F (the Existing Borrower Pledge Agreement
     as so amended and as subsequently modified, amended or supplemented from
     time to time in accordance with the terms thereof and hereof, the "Borrower
     Pledge Agreement"), and the Collateral Agent, as pledgee thereunder, shall
     hold all of the certificates representing the Pledged Securities referred
     to therein, accompanied by executed and undated stock powers, and the
     Borrower's Pledge Agreement shall be in full force and effect.

            (II)  On the Closing Date, the Borrower shall have duly
     authorized, executed and delivered an Amendment to Security Agreement
     substantially in the form of Exhibit G (the Existing Security Agreement as
     so amended and as subsequently modified, supplemented or amended from time
     to time in accordance with the terms thereof and hereof, the "Security
     Agreement") covering all of the Borrower's present and future Security
     Agreement Collateral.

            (III)  On the Closing Date, Holdings shall have each duly
     authorized, executed and delivered an Amendment to Pledge Agreement in the
     form of Exhibit H (the Existing Holdings Pledge Agreement as so amended and
     as subsequently modified, amended or supplemented from time to time in
     accordance with the terms thereof and hereof, the "Holdings Pledge
     Agreement") and the Collateral Agent, as pledgee thereunder, shall hold all
     of the certificates representing the Pledged Securities referred to
     therein, accompanied by executed and undated stock powers, and the Holdings
     Pledge Agreement shall be in full force and effect.

             (IV)  On the Closing Date, the Agent shall have received (x)
     such executed amendments (in form and substance reasonably satisfactory to
     the Agent) 


                                       -15-
<PAGE>

     to the Existing Mortgages (the Existing Mortgages as so amended, if at all,
     each a "Mortgage" and collectively the "Mortgages") covering all the
     Mortgaged Properties as the Agent deems necessary or appropriate to give
     effect to the transactions contemplated by this Agreement and arrangements
     reasonably satisfactory to the Collateral Agent shall be in place to
     provide that counterparts of such amendments shall be recorded on the
     Closing Date or within one Business Day thereafter in all places where the
     original Existing Mortgages were filed and (y) such endorsements, if any,
     to the Existing Mortgage Policies as the Agent deems appropriate.

            (i)  SOLVENCY.  On the Closing Date, the Borrower shall have
     delivered, or shall cause to be delivered, to the Agent a solvency letter
     in the form of Exhibit I hereto from the Chief Financial Officer of the
     Borrower and acceptable in form and substance to the Agent.

            (j)  FEES.  On the Closing Date, the Borrower shall have paid to
     the Agent and the Banks all Fees and expenses agreed upon by such parties
     to be paid on or prior to such date.

            (k) NOTICE OF BORROWING.  The Agent shall have received the
     Notice of Borrowing meeting the requirements of Section 1.02.

            (l) NO DEFAULT; REPRESENTATIONS AND WARRANTIES.  At the time of
     the making of the Loans and also after giving effect thereto, (i) there
     shall exist no Default or Event of Default and (ii) all representations and
     warranties contained herein or in the other Credit Documents shall be true
     and correct in all material respects with the same effect as though such
     representations and warranties had been made on and as of the Closing Date,
     except to the extent that such representations and warranties expressly
     relate to an earlier date.

            (m)  PRO FORMA COMPLIANCE.  At the time of the making of the
     Loans, each of the covenants set forth in Sections 7.11 through 7.13 shall
     have been satisfied as of, and no Event of Default under Section 8.08(B) or
     (C) shall exist as of, the TL Measurement Date determined on a PRO FORMA
     basis as if the Loans were incurred on the TL Measurement Date.

            (n) EXISTING CREDIT AGREEMENT.  Concurrently with the
     effectiveness of this Agreement, the Existing Credit Agreement shall have
     become effective in accordance with its terms.

       The acceptance of the benefits of the Loans shall constitute a
representation and warranty by the Borrower to the Agent and each of the Banks
that all of the applicable conditions specified above exist as of that time. 
All of the certificates, legal opinions and 


                                       -16-
<PAGE>

other documents and papers referred to in Section 4.01, unless otherwise
specified, shall be delivered to the Agent at its Notice Office for the account
of each of the Banks and, except for the Notes, in sufficient counterparts for
each of the Banks and shall be satisfactory in form and substance to the Agent.

       SECTION 5.  REPRESENTATIONS, WARRANTIES AND AGREEMENTS.  In order to
induce the Banks to enter into this Agreement and to make the Loans, the
Borrower makes the following representations and warranties to, and agreements
with, the Banks, all of which shall survive the execution and delivery of this
Agreement and the making of the Loans. 

       1.051  CORPORATE STATUS.  Each of Holdings, the Borrower and its
Subsidiaries (i) is a duly organized and validly existing corporation in good
standing under the laws of the jurisdiction of its organization and has the
corporate power and authority to own its property and assets and to transact the
business in which it is engaged and presently proposes to engage and (ii) has
duly qualified and is authorized to do business and is in good standing in all
jurisdictions where it is required to be so qualified and where the failure to
be so qualified would have a Material Adverse Effect.

       1.052  CORPORATE POWER AND AUTHORITY.  Each Credit Party has the
corporate power and authority to execute, deliver and carry out the terms and
provisions of the Transaction Documents to which it is a party and has taken all
necessary corporate action to authorize the execution, delivery and performance
of the Credit Documents to which it is a party.  Each Credit Party has duly
executed and delivered each Transaction Document to which it is a party and each
such Credit Document constitutes the legal, valid and binding obligation of such
Credit Party enforceable in accordance with its terms.

       1.053  NO VIOLATION.  Neither the execution, delivery and performance
by  any Credit Party of the Credit Documents to which it is a party nor
compliance with the terms and provisions thereof, nor the consummation of the
transactions contemplated therein (i) will contravene any applicable provision
of any law, statute, rule, regulation, order, writ, injunction or decree of any
court or governmental instrumentality, (ii) will conflict or be inconsistent
with or result in any breach of, any of the terms, covenants, conditions or
provisions of, or constitute a default under, or (other than pursuant to the
Security Documents) result in the creation or imposition of (or the obligation
to create or impose) any Lien upon any of the property or assets of any Credit
Party or any of its Subsidiaries pursuant to the terms of any indenture,
mortgage, deed of trust, agreement or other instrument to which Holdings, the
Borrower or any of its Subsidiaries is a party or by which it or any of its
property or assets are bound or to which it may be subject or (iii) will violate
any provision of the Charter or By-Laws of any Credit Party or any of its
Subsidiaries. 

       1.054  LITIGATION.  There are no actions, suits or proceedings pending
or, to the Borrower's knowledge, threatened with respect to Holdings, the
Borrower or any of its 


                                       -17-
<PAGE>

Subsidiaries (i) that are likely to have a Material Adverse Effect or (ii) that
could reasonably be expected to have a material adverse effect on the rights or
remedies of the Banks or on the ability of the Credit Parties to perform their
obligations to them under the Credit Documents. 

       1.055  USE OF PROCEEDS; MARGIN REGULATIONS.  (a)  The proceeds of the
Loans will be used to repay AR Loans.

       (b)  Neither the making or continuance of any Loan hereunder, nor the
use of the proceeds thereof, will violate or be inconsistent with the provisions
of Regulation G, T, U or X of the Board of Governors of the Federal Reserve
System and no part of the proceeds of any Loan will be used to purchase or carry
any Margin Stock in violation of Regulation U or to extend credit for the
purpose of purchasing or carrying any Margin Stock.

       1.056  GOVERNMENTAL APPROVALS.  Except for filings and recordings in
connection with the Security Documents, and those items listed on Annex III, no
order, consent, approval, license, authorization, or validation of, or filing,
recording or registration with, or exemption by, any foreign or domestic
governmental or public body or authority, or any subdivision thereof, that has
not been obtained or made is required to authorize or is required in connection
with (i) the execution, delivery and performance of any Credit Document or (ii)
the legality, validity, binding effect or enforceability of any Credit Document.

       1.057  INVESTMENT COMPANY ACT.  None of Holdings, the Borrower nor any
of its Subsidiaries is an "investment company" or a company "controlled" by an
"investment company," within the meaning of the Investment Company Act of 1940,
as amended.

       1.058  PUBLIC UTILITY HOLDING COMPANY ACT.  None of Holdings, the
Borrower or any of its Subsidiaries is a "holding company," or a "subsidiary
company" of a "holding company," or an "affiliate" of a "holding company," or of
a "subsidiary company" of a "holding company," within the meaning of the Public
Utility Holding Company Act of 1935, as amended.

       1.059  TRUE AND COMPLETE DISCLOSURE.  All factual information (taken
as a whole) heretofore or contemporaneously furnished by or on behalf of
Holdings, the Borrower or any of its Subsidiaries in writing to the Agent or any
Bank for purposes of or in connection with this Agreement or any transaction
contemplated herein is, and all other such factual information (taken as a
whole) hereafter furnished by or on behalf of any such Person in writing to any
Bank will be, true and accurate in all material respects on the date as of which
such information is dated or certified and not incomplete by omitting to state
any material fact necessary to make such information (taken as a whole) not
misleading at such time in light of the circumstances under which such
information was provided.  The projections and PRO FORMA financial information
contained in such materials are based on good faith 


                                       -18-
<PAGE>

estimates and assumptions believed by such Persons to be reasonable at the time
made, it being recognized by the Banks that such projections as to future events
are not to be viewed as facts and that actual results during the period or
periods covered by any such projections may differ from the projected results. 
There is no fact known to the Borrower which would have a Material Adverse
Effect, which has not been disclosed herein or in such other documents,
certificates and statements furnished to the Banks for use in connection with
the transactions contemplated hereby.

       5.10  FINANCIAL CONDITION; FINANCIAL STATEMENTS. (a)  On and as of the
Closing Date, on a PRO FORMA basis after giving effect to all Indebtedness
incurred, and to be incurred, and Liens created, and to be created, in
connection therewith, (x) the sum of the assets, at a fair valuation, of the
Borrower and its Subsidiaries, and of Holdings and is Subsidiaries, taken as a
whole will exceed their debts, (y) the Borrower and its Subsidiaries, and
Holdings and its Subsidiaries, taken as a whole will not have incurred or
intended to, or believe that they will, incur debts beyond their ability to pay
such debts as such debts mature and (z) the Borrower and its Subsidiaries, and
Holdings and its Subsidiaries, taken as a whole will not have unreasonably small
capital with which to conduct their business.  For purposes of this Section
5.10, "debt" means any liability on a claim, and "claim" means (i) right to
payment whether or not such a right is reduced to judgment, liquidated,
unliquidated, fixed, contingent, matured, unmatured, disputed, undisputed,
legal, equitable, secured or unsecured; or (ii) right to an equitable remedy for
breach of performance if such breach gives rise to a payment, whether or not
such right to an equitable remedy is reduced to judgment, fixed, contingent,
matured, unmatured, disputed, undisputed, secured or unsecured.

       (b) The consolidated balance sheet of Holdings and of the Borrower at 
December 31, 1995 and December 31, 1996 and the related consolidated statements
of operations and cash flows of Holdings and of the Borrower for the fiscal
years ended as of said dates, which have been examined by Price Waterhouse LLP,
independent certified public accountants, who delivered an unqualified opinion
in respect therewith, copies of which have heretofore been furnished to each
Bank, present fairly the financial position of such entities at the dates of
said statements and the results for the periods covered thereby in accordance
with GAAP, except to the extent provided in the notes to said financial
statements.  All such financial statements have been prepared in accordance with
generally accepted accounting principles and practices consistently applied
except to the extent provided in the notes to said financial statements. 
Nothing has occurred since December 31, 1996 that has had or could reasonably be
expected to have a Material Adverse Effect.

       (c)  Except as reflected in the financial statements and the notes
thereto described in Section 5.10(b), there were as of the Closing Date no
liabilities or obligations with respect to Holdings, the Borrower or any of its
Subsidiaries of a nature (whether absolute, accrued, contingent or otherwise and
whether or not due) which, either individually or in aggregate, would be
material to  the Borrower and its Subsidiaries, and to Holdings and 


                                       -19-
<PAGE>

its Subsidiaries, taken as a whole, except as incurred in the ordinary course of
business consistent with past practices subsequent to December 31, 1996.

       5.11  SECURITY INTERESTS.  On and after the Closing Date (or the date
of the execution and delivery thereof, in the case of all Security Documents
first executed after such date), each of the Security Documents create, as
security for the Obligations purported to be secured thereby, a valid and
enforceable perfected security interest in and Lien on all of the Collateral
subject thereto, superior to and prior to the rights of all third Persons and
subject to no other Liens (except (x) that the Security Agreement Collateral may
be subject to the security interests evidenced by Permitted Liens relating
thereto and (y) the Mortgaged Properties may be subject to Permitted
Encumbrances relating thereto), in favor of the Collateral Agent for the benefit
of the Banks.  No filings or recordings are required in order to perfect the
security interests created under any Security Document except for filings or
recordings required in connection with any such Security Document (other than
the Pledge Agreements) which shall have been made upon or prior to (or are the
subject of arrangements, satisfactory to the Agent, for filing on or promptly
after the date of) the execution and delivery thereof.

       5.12  TAX RETURNS AND PAYMENTS.  Each of Holdings, the Borrower and
its Subsidiaries has filed all federal income tax returns and all other material
tax returns, domestic and foreign, required to be filed by it and has paid all
material taxes and assessments payable by it which have become due, other than
those not yet delinquent and except for those contested in good faith. 
Holdings, the Borrower and its Subsidiaries have paid, or have provided adequate
reserves (in the good faith judgment of the management of the Borrower) for the
payment of, all federal, state and foreign income taxes applicable for all prior
fiscal years and for the current fiscal year to the date hereof.

       5.13  COMPLIANCE WITH ERISA.  Each Plan is in substantial compliance
with ERISA and the Code; no Reportable Event has occurred with respect to a
Plan; no Plan is insolvent or in reorganization; no Plan has an Unfunded Current
Liability; no Plan has an accumulated or waived funding deficiency, has
permitted decreases in its funding standard account or has applied for an
extension of any amortization period within the meaning of Section 412 of the
Code; neither the Borrower, nor any Subsidiary nor any ERISA Affiliate has
incurred any material liability to or on account of a Plan pursuant to Section
409, 502(i), 502(l), 515, 4062, 4063, 4064, 4069, 4201, 4204 or 4212 of ERISA or
Section 401(a)(29), 4971, 4975 or 4980 of the Code or expects to incur any
liability (including any indirect, contingent or secondary liability) under any
of the foregoing Sections with respect to any Plan; no proceedings have been
instituted to terminate or appoint a trustee to administer any Plan; no
condition exists which presents a material risk to the Borrower or any
Subsidiary or any ERISA Affiliate of incurring a liability to or on account of a
Plan pursuant to the foregoing provisions of ERISA and the Code; using actuarial
assumptions and computation methods consistent with Part 1 of subtitle E of
Title IV of ERISA, the aggregate liabilities 


                                       -20-
<PAGE>

of the Borrower and its Subsidiaries and its ERISA Affiliates to all Plans which
are multiemployer plans (as defined in Section 4001(a)(3) of ERISA) in the event
of a complete withdrawal therefrom, as of the close of the most recent fiscal
year of each such Plan ended prior to the date of the most recent Credit Event,
would not exceed $150,000; no lien imposed under the Code or ERISA on the assets
of the Borrower or any Subsidiary or any ERISA Affiliate exists or is likely to
arise on account of any Plan; and Holdings, the Borrower and its Subsidiaries do
not maintain or contribute to any employee welfare benefit plan (as defined in
Section 3(1) of ERISA) which provides benefits to retired employees (other than
as required by Section 601 of ERISA) or any employee pension benefit plan (as
defined in Section 3(2) of ERISA), except to the extent that all events
described in the preceding clauses of this Section 5.13 and then in existence
would not, in the aggregate, have or be likely to have a Material Adverse
Effect.  With respect to Plans that are multiemployer plans (within the meaning
of Section 4001(a)(3) of ERISA) the representations and warranties in this
Section 5.13 are made to the best knowledge of the Borrower.

       5.14  SUBSIDIARIES.  (a)  Annex IV hereto lists each Subsidiary of the
Borrower existing on the Closing Date. Except as set forth in such Annex, the
Borrower owns 100% of the outstanding capital stock of each such Subsidiary.

       (b)  There are no restrictions on the Borrower or any of its
Subsidiaries which prohibit or otherwise restrict the transfer of cash or other
assets from any Subsidiary of the Borrower to the Borrower, other than
prohibitions or restrictions existing under or by reason of (i) this Agreement,
the other Credit Documents, the Existing Credit Agreement Documents or any
Subordinated Debt Indenture, (ii) applicable law, (iii) customary non-assignment
provisions entered into in the ordinary course of business and consistent with
past practices, (iv) any restriction or encumbrance with respect to a Subsidiary
of the Borrower imposed pursuant to an agreement which has been entered into for
the sale or disposition of all or substantially all of the capital stock or
assets of such Subsidiary, so long as such sale or disposition is permitted
under this Agreement, and (v) any documents or instruments governing the terms
of any Indebtedness or other obligations secured by Liens permitted by Section
8.03, provided that such prohibitions or restrictions apply only to the assets
subject to such Liens.

       5.15  PATENTS, ETC.  The Borrower and each of its Subsidiaries have
obtained all material patents, trademarks, service marks, trade names,
copyrights, licenses and other rights, free from burdensome restrictions, that
are necessary for the operation of their businesses taken as a whole as
presently conducted and as proposed to be conducted.

       5.16  POLLUTION AND OTHER REGULATIONS.  (a)  Each of Holdings, the
Borrower and its Subsidiaries is in compliance with all Environmental Laws
governing its business for which failure to comply is reasonably likely to have
a Material Adverse Effect, and neither Holdings, the Borrower nor any of its
Subsidiaries is liable for any material penalties, fines 


                                       -21-
<PAGE>

or forfeitures for failure to comply with any of the foregoing in the manner set
forth above.  All licenses, permits, registrations or approvals required for the
business of the Borrower and each of its Subsidiaries, as conducted as of the
Restatement Effective Date, under any Environmental Law have been secured and
the Borrower and each of its Subsidiaries is in substantial compliance
therewith, except such licenses, permits, registrations or approvals the failure
to secure or to comply therewith is not likely to have a Material Adverse
Effect.  Neither Holdings, the Borrower nor any of its Subsidiaries is in
noncompliance with, breach of or default under any applicable writ, order,
judgment, injunction, or decree to which Holdings, the Borrower or such
Subsidiary is a party or which would affect the ability of the Borrower or such
Subsidiary to operate any real property and no event has occurred and is
continuing which, with the passage of time or the giving of notice or both,
would constitute noncompliance, breach of or default thereunder, except in each
such case, such noncompliance, breaches or defaults as are not likely to, in the
aggregate, have a Material Adverse Effect.  There are as of the Restatement
Effective Date no Environmental Claims pending or, to the best knowledge of the
Borrower, threatened, which (a) challenge the validity, term or entitlement of
the Borrower or any of its Subsidiaries for any permit, license, order or
registration required for the operation of any facility under the Environmental
Laws which the Borrower or any of its Subsidiaries operates and (b) wherein an
unfavorable decision, ruling or finding would be reasonably likely to have a
Material Adverse Effect.  There are no facts, circumstances, conditions or
occurrences concerning Holdings, the Borrower or any of its Subsidiaries, any of
their operations or on any Real Property or, to the knowledge of the Borrower,
on any property adjacent to any such Real Property that could reasonably be
expected (i) to form the basis of an Environmental Claim against the Borrower,
any of its Subsidiaries or any Real Property of the Borrower or any of its
Subsidiaries, or (ii) to cause such Real Property to be subject to any
restrictions on the ownership, occupancy, use or transferability of such Real
Property under any Environmental Law, except in each such case, such
Environmental Claims or restrictions that individually or in the aggregate are
not reasonably likely to have a Material Adverse Effect.

       (b)  Hazardous Materials have not at any time been (i) generated,
used, treated or stored on, or transported to or from, any Real Property of the
Borrower or any of its Subsidiaries or (ii) released on any Real Property, in
each case where such occurrence or event individually or in the aggregate is
reasonably likely to have a Material Adverse Effect.

       5.17  PROPERTIES.  The Borrower and each of its Subsidiaries have good
and marketable title to all properties owned by them, including all property
reflected in the consolidated balance sheet of the Borrower and its
Subsidiaries, and the Financial Statements, referred to in Section 5.10(b), free
and clear of all Liens, other than (i) as referred to in the consolidated
balance sheet, or the Financial Statements, or, in either case, in the notes
thereto or (ii) otherwise permitted by Section 7.03.  Annex V contains a true
and complete list of each Real Property owned or leased by the Borrower or any
of its Subsidiaries on the Closing Date (other than properties that are solely
sign locations) and the type of interest therein held 


                                       -22-
<PAGE>

by the Borrower or the respective Subsidiary.  Holdings owns no properties or
assets (other than the Tax Sharing Agreement) other than all of the capital
stock of the Borrower.

       5.18  LABOR RELATIONS.  Holdings, the Borrower and its Subsidiaries
are not engaged in any unfair labor practice that could reasonably be expected
to have a Material Adverse Effect.  There is (i) no unfair labor practice
complaint pending against Holdings, the Borrower or any of its Subsidiaries or
threatened against any of them, before the National Labor Relations Board, and
no grievance or arbitration proceeding arising out of or under any collective
bargaining agreement is so pending against any of them or threatened against any
of them, (ii) no strike, labor dispute, slowdown or stoppage pending against
Holdings, the Borrower or any of its Subsidiaries or threatened against any of
them  and (iii) no union representation question existing with respect to the
employees of Holdings, the Borrower or any of its Subsidiaries and no union
organizing activities are taking place, except with respect to any matter
specified in clause (i), (ii) or (iii) above, either individually or in the
aggregate, such as is not reasonably likely to have a Material Adverse Effect.

       5.19  EXISTING INDEBTEDNESS.  Annex VI sets forth a true and complete
list of all Indebtedness of Holdings, the Borrower and each of its Subsidiaries
as of the Consolidation Date that is in excess of $5,000 for any one issue and
is to remain outstanding thereafter (all such Indebtedness, of whatever size,
but excluding Indebtedness hereunder, the "Existing Indebtedness"), in each case
showing the aggregate principal amount thereof and the name of the respective
borrower (or issuer) and any other entity which directly or indirectly
guaranteed such debt.

       SECTION 6.  AFFIRMATIVE COVENANTS.  The Borrower covenants and agrees
that on the Closing Date and thereafter for so long as this Agreement is in
effect and until no Notes are outstanding and the Loans, together with interest,
Fees and all other Obligations incurred hereunder, are paid in full:

       1.061  INFORMATION COVENANTS.  The Borrower will furnish to each Bank:

       (a)  ANNUAL FINANCIAL STATEMENTS.  Within 90 days after the close of
each fiscal year of the Borrower, the consolidated balance sheet of the Borrower
and its Subsidiaries and of Holdings and its Subsidiaries, as at the end of such
fiscal year and the related consolidated statements of income and retained
earnings and of cash flows for such fiscal year, in each case setting forth
comparative consolidated figures for the preceding fiscal year, and examined by
independent certified public accountants of recognized national standing whose
opinion shall not be qualified as to the scope of audit and as to the status of
Holdings, the Borrower or any of its Subsidiaries as a going concern, together
with a certificate of such accounting firm stating that in the course of its
regular audit of the business of Holdings and of the Borrower, which audit was
conducted in accordance with generally accepted auditing standards, such
accounting firm has obtained no knowledge of 


                                       -23-
<PAGE>

any Default or Event of Default which has occurred and is continuing or, if in
the opinion of such accounting firm such a Default or Event of Default has
occurred and is continuing, a statement as to the nature thereof.

       (b)  QUARTERLY FINANCIAL STATEMENTS.  As soon as available and in any
event within 45 days after the close of each of the first three quarterly
accounting periods in each fiscal year, the consolidated balance sheet of the
Borrower and its Subsidiaries and of Holdings and its Subsidiaries, as at the
end of such quarterly period and the related consolidated statements of income
and retained earnings and of cash flows for such quarterly period and for the
elapsed portion of the fiscal year ended with the last day of such quarterly
period, and in each case setting forth comparative consolidated figures for the
related periods in the prior fiscal year, all of which shall be certified by the
chief financial officer or controller of the Borrower or Holdings, as
appropriate, subject to changes resulting from audit and normal year-end audit
adjustments.

       (c)  MONTHLY REPORTS.  As soon as practicable, and in any event within
30 days, after the end of each monthly accounting period of each fiscal year the
consolidated balance sheet of the Borrower and its Subsidiaries and of Holdings
and its Subsidiaries, as at the end of such period, and the related consolidated
statements of income and retained earnings for such period, setting forth
comparative figures for the corresponding period of the previous year, all of
which shall be certified by the chief financial officer or controller of the
Borrower or Holdings, as appropriate, subject to changes resulting from audit
and normal year-end audit adjustments.

       (d)  BUDGETS; ETC.  Not more than 60 days after the commencement of
each fiscal year of the Borrower, a budget of the Borrower and its Subsidiaries
in reasonable detail for each of the twelve months of such fiscal year. 
Together with each delivery of consolidated financial statements pursuant to
Sections 6.01(a), (b) and (c), a comparison of the current year to date
financial results against the budgets required to be submitted pursuant to this
clause (d) shall be presented.

       (e)  OFFICER'S CERTIFICATES.  (i) At the time of the delivery of the
financial statements provided for in Sections 6.01(a), (b) and (c), a
certificate of the chief financial officer, controller or other Authorized
Officer of the Borrower to the effect that no Default or Event of Default exists
or, if any Default or Event of Default does exist, specifying the nature and
extent thereof, which certificate, shall set forth the calculations required to
establish (I) the Modified Holdings Leverage Ratio for the Relevant
Determination Date occurring on the last day of such fiscal year, quarter or
month, (II) whether the Borrower and its Subsidiaries were in compliance with
the provisions of Sections 7.11, 7.12 and 7.13, as applicable, as at the end of
such fiscal period or year, as the case may be and (III) whether there was any
Event of Default under Section 8.08(B) and/or 8.08(C) as at the end of such
fiscal period.


                                       -24-
<PAGE>

       (ii) At the time of any incurrence of Consolidated Debt of Holdings
and its Subsidiaries at a time when the Margin Reduction Discount is (or based
on the last officer's certificate delivered pursuant to clause (i) above will
be) greater than zero, a certificate of any of the persons specified in clause
(i) above setting forth the calculations establishing the Modified Holdings
Leverage Ratio after giving effect to the incurrence of such Consolidated Debt.

       (f)  NOTICE OF DEFAULT OR LITIGATION.  Promptly, and in any event
within three Business Days after the Borrower obtains knowledge thereof, notice
of (x) the occurrence of any event which constitutes a Default or Event of
Default which notice shall specify the nature thereof, the period of existence
thereof and what action the Borrower proposes to take with respect thereto and
(y) the commencement of or any significant development in any litigation or
governmental proceeding pending against Holdings, the Borrower or any of its
Subsidiaries which is likely to have a Material Adverse Effect or is likely to
have a material adverse effect on the ability of the Borrower to perform its
obligations hereunder or under any other Credit Document.

       (g)  AUDITORS' REPORTS.  Promptly upon receipt thereof, a copy of each
other final report or "management letter" submitted to Holdings or the Borrower
by its independent accountants in connection with any annual, interim or special
audit made by it of the books of Holdings and/or the Borrower.

       (h)  ENVIRONMENTAL MATTERS.  Promptly upon, and in any event within 20
Business Days after an officer of Holdings, the Borrower or any Subsidiary
obtains knowledge thereof, notice of one or more of the following environmental
matters:  (i) any pending or threatened (in writing) material Environmental
Claim against, or for which liability would attach to, the Borrower or any of
its Subsidiaries or any Real Property owned or operated by the Borrower or any
of its Subsidiaries; (ii) any condition or occurrence on or arising from any
Real Property owned or operated by the Borrower or any of its Subsidiaries that
(a) results in material noncompliance by Holdings, the Borrower or any of its
Subsidiaries with any applicable material Environmental Law or (b) would
reasonably be expected to form the basis of a material Environmental Claim
against, or for which liability would attach to, the Borrower or any of its
Subsidiaries or any such Real Property; (iii) any condition or occurrence on any
Real Property owned or operated by the Borrower or any of its Subsidiaries that
could reasonably be expected to cause such Real Property to be subject to any
material restrictions on the ownership, occupancy, use or transferability by the
Borrower or any of its Subsidiaries of such Real Property under any
Environmental Law; and (iv) the taking of any material removal or remedial
action in response to the actual or alleged presence of any Hazardous Material
on any Real Property owned or operated by the Borrower or any of its
Subsidiaries as required by any Environmental Law or any governmental or other
administrative agency, and all such notices shall describe in reasonable detail
the nature of 


                                       -25-
<PAGE>

the claim, investigation, condition, occurrence or removal or remedial action
and the Borrower's or such Subsidiary's response thereto.

       (i)  OTHER INFORMATION.  Promptly upon transmission thereof, (i)
copies of any filings and registrations with, and reports to, the Securities and
Exchange Commission or any successor thereto (the "SEC") by Holdings, the
Borrower or any of its Subsidiaries and (ii) with reasonable promptness, such
other information or documents (financial or otherwise) as the Agent on its own
behalf or on behalf of the Required Banks may reasonably request from time to
time.

       1.062  BOOKS, RECORDS AND INSPECTIONS.  The Borrower will, and will
cause its Subsidiaries to, permit, upon reasonable notice to the chief financial
officer, controller or any other Authorized Officer of the Borrower officers and
designated representatives of the Agent or the Required Banks to visit and
inspect any of the properties or assets of the Borrower and any of its
Subsidiaries in whomsoever's possession, and to examine the books of account of
Holdings, the Borrower and any of its Subsidiaries and discuss the affairs,
finances and accounts of Holdings, the Borrower and of any of its Subsidiaries
with, and be advised as to the same by, its and their officers and independent
accountants, all at such reasonable times and intervals and to such reasonable
extent as the Agent or the Required Banks may desire. 

       1.063  INSURANCE.  The Borrower will, and will cause each of its
Subsidiaries to, at all times maintain in full force and effect insurance in
such amounts, covering such risks and liabilities and with such deductibles or
self-insured retentions as are in accordance with normal industry practice,
provided that in no event will any such deductible or self-insured retention in
respect of liability claims or in respect of casualty damage, exceed, in each
such case, (i) $250,000  per occurrence or (ii) $1,000,000 in the aggregate per
fiscal year.  At any time that insurance at the levels described in Annex VII is
not being maintained by the Borrower and its Subsidiaries, the Borrower will
notify the Banks in writing thereof and, if thereafter notified by the Agent to
do so, the Borrower will, and will cause its Subsidiaries to, obtain insurance
at such levels at least equal to those set forth in Annex VII to the extent then
generally available (but in any event within the deductible or self-insured
retention limitations set forth in the preceding sentence) or otherwise as are
acceptable to the Agent.  The Borrower will, and will cause each of its
Subsidiaries to, furnish on the Closing Date and annually thereafter to the
Agent a summary of the insurance carried together with certificates of insurance
and other evidence of such insurance, if any, naming the Collateral Agent as an
additional insured and/or loss payee.

       1.064  PAYMENT OF TAXES.  The Borrower will pay and discharge, and
will cause each Subsidiary to pay and discharge, all taxes, assessments and
governmental charges or levies imposed upon it or upon its income or profits, or
upon any properties belonging to it, prior to the date on which penalties attach
thereto, and all lawful claims which, if unpaid, 


                                     -26-
<PAGE>

might become a Lien or charge upon any properties of Holdings, the Borrower or
any of its Subsidiaries, provided that neither Holdings, the Borrower nor any
Subsidiary shall be required to pay any such tax, assessment, charge, levy or
claim which is being contested in good faith and by proper proceedings if it has
maintained adequate reserves (in the good faith judgment of the management of
the Borrower) with respect thereto in accordance with GAAP.

       1.065  CONSOLIDATED CORPORATE FRANCHISES.  The Borrower will do, and
will cause each Subsidiary to do, or cause to be done, all things necessary to
preserve and keep in full force and effect its existence, material rights and
authority, provided that any transaction permitted by Section 7.02 will not
constitute a breach of this Section 6.05.

       1.066  COMPLIANCE WITH STATUTES, ETC.  The Borrower will, and will
cause each Subsidiary to, comply with all applicable statutes, regulations and
orders of, and all applicable restrictions imposed by, all governmental bodies,
domestic or foreign, in respect of the conduct of its business and the ownership
of its property other than those the non-compliance with which would not have a
Material Adverse Effect or would not have a material adverse effect on the
ability of the Borrower to perform its obligations under any Credit Document.

       1.067  ERISA.  As soon as possible and, in any event, within 10 days
after the Borrower or any of its Subsidiaries or ERISA Affiliates knows or has
reason to know of the occurrence of any of the following, the Borrower will
deliver to each of the Banks a certificate of the chief financial officer of the
Borrower setting forth details as to such occurrence and such action, if any,
which the Borrower, such Subsidiary or such ERISA Affiliate is required or
proposes to take, together with any notices required or proposed to be given to
or filed with or by the Borrower, the Subsidiary, the ERISA Affiliate, the PBGC,
a Plan participant (other than notices relating to an individual participant's
benefits) or the Plan administrator with respect thereto:  that a Reportable
Event has occurred; that an accumulated funding deficiency has been incurred or
an application is reasonably likely to be or has been made to the Secretary of
the Treasury for a waiver or modification of the minimum funding standard
(including any required installment payments) or an extension of any
amortization period under Section 412 of the Code with respect to a Plan; that a
Plan which has an Unfunded Current Liability has been or may be terminated,
reorganized, partitioned or declared insolvent under Title IV of ERISA; that a
Plan has an Unfunded Current Liability and there is a failure to make a required
contribution, which gives rise to a lien under ERISA or the Code; that
proceedings are reasonably likely to be or have been instituted to terminate a
Plan which has an Unfunded Current Liability; that a proceeding has been
instituted pursuant to Section 515 of ERISA to collect a delinquent contribution
to a Plan; that the Borrower, any Subsidiary or any ERISA Affiliate will or may
incur any liability (including, any contingent or secondary liability) to or on
account of the termination of or withdrawal from a Plan under Section 4062,
4063, 4064, 4069, 4201, 4204 or 4212 of ERISA or with 


                                     -27-
<PAGE>

respect to a Plan under Section 401(a)(29), 4971, 4975 or 4980 of the Code or
Section 409, 502(l) or 502(l) of ERISA or that the Borrower or any Subsidiary or
Holdings may incur any material liability pursuant to any employee welfare
benefit plan (as defined in Section 3(1) of ERISA) that provides benefits to
retired employees or other former employees (other than as required by Section
601 of ERISA) or any employee pension benefit plan (as defined in Section 3(2)
of ERISA).  Upon request of a Bank, the Borrower will deliver to such Bank a
complete copy of the annual report (Form 5500) of each Plan required to be filed
with the Internal Revenue Service.  In addition to any certificates or notices
delivered to the Banks pursuant to the first sentence hereof, copies of any
annual reports and any other material notices received by Holdings, the Borrower
or any Subsidiary with respect to a Plan shall be delivered to the Banks no
later than 10 days after the later of the date such notice has been filed with
the Internal Revenue Service or the PBGC, given to Plan participants (other than
notices relating to an individual participant's benefits) or received by
Holdings, the Borrower or such Subsidiary.

       1.068  GOOD REPAIR.  The Borrower will, and will cause each of its
Subsidiaries to, ensure that its properties and equipment used or useful in its
business in whomsoever's possession they may be, are kept in good repair,
working order and condition, normal wear and tear excepted, and, subject to
Section 7.05, that from time to time there are made in such properties and
equipment all needful and proper repairs, renewals, replacements, extensions,
additions, betterments and improvements thereto, to the extent and in the manner
useful or customary for companies in similar businesses.

       1.069  END OF FISCAL YEARS; FISCAL QUARTERS.  The Borrower will, for
financial reporting purposes, cause (i) each of its, and each of its
Subsidiaries' fiscal years to end on December 31 of each year and (ii) each of
its, and each of its Subsidiaries' fiscal quarters to end on March 31, June 30,
September 30 and December 31 of each year.

       6.10  ADDITIONAL SECURITY; FURTHER ASSURANCES.  (a)  No later than 60
days following the Closing Date, the Borrower shall deliver to the Agent a duly
authorized and executed counterpart or counterparts of deeds of trust, mortgages
and similar documents in form and substance reasonably satisfactory to the Agent
(the "Additional Mortgages") covering all of the Real Property owned by the
Borrower not subject to Mortgages on the Closing Date (x) which Additional
Mortgages shall constitute valid and enforceable Liens superior to and prior to
the rights of all third Persons and subject to instruments related thereto)
shall have been duly recorded or filed in such manner and in such places as are
required by law to establish, perfect, preserve and protect the Liens in favor
of the Collateral Agent required to be granted thereunder and all taxes, fees
and other charges payable in connection therewith shall have been paid in full,
with each such Additional Mortgage to be accompanied by mortgage policies
relating thereto reasonably satisfactory to the Agent.


                                     -28-
<PAGE>

       (b) The Borrower will, and will cause the Subsidiary Guarantors to,
grant to the Collateral Agent security interests and mortgages (each a "New
Mortgage") in such owned Real Property (x) of the Borrower acquired (including
as a result of the merger of one or more Subsidiaries with the Borrower) after
the Closing Date or (y) of a Subsidiary Guarantor owned on the date it first
becomes a Subsidiary Guarantor or thereafter acquired, in each case as may be
requested from time to time by the Agent.  Such New Mortgages shall be granted
pursuant to documentation reasonably satisfactory in form and substance to the
Agent and shall constitute valid and enforceable Liens superior to and prior to
the rights of all third Persons and subject to no other Liens except as are
permitted by Section 8.03.  The New Mortgages or instruments related thereto
shall have been duly recorded or filed in such manner and in such places as are
required by law to establish, perfect, preserve and protect the Liens in favor
of the Collateral Agent for the benefit of the Secured Creditors required to be
granted pursuant to the New Mortgages and all taxes, fees and other charges
payable in connection therewith shall have been paid in full, with each New
Mortgage to be accompanied by mortgage policies related thereto reasonably
satisfactory to the Agent.

       (c)  The Borrower will, and will cause its Subsidiaries to, at the
expense of the Borrower, make, execute, endorse, acknowledge, file and/or
deliver to the Collateral Agent from time to time such vouchers, invoices,
schedules, confirmatory assignments, conveyances, financing statements, transfer
endorsements, powers of attorney, certificates, real property surveys, reports
and other assurances or instruments and take such further steps relating to the
collateral covered by any of the Security Documents as the Collateral Agent may
reasonably require.  Furthermore, the Borrower shall cause to be delivered to
the Collateral Agent such opinions of counsel, title insurance and other related
documents as may be requested by the Agent to assure themselves that this
Section 6.10 has been complied with.

       (d)  The Borrower agrees that each action required above by Section
6.10(b) or (c) shall be completed as soon as possible, but in no event later
than 60 days after such action is requested to be taken by the Agent or the
Required Banks, provided that in no event shall the Borrower be required to take
any action, other than using its reasonable commercial efforts without any
material expenditure, to obtain consents from third parties with respect to its
compliance with this Section 6.10.

       6.11  CORPORATE SEPARATENESS.  The Borrower will take, and will cause
each of its Subsidiaries to take, all such action as is necessary to keep the
operations of the Borrower and its Subsidiaries separate and apart from those of
Holdings, including, without limitation, ensuring that all customary formalities
regarding corporate existence, including holding regular board of directors'
meetings and maintenance of corporate records, are followed.  All financial
statements of the Borrower and its Subsidiaries provided to creditors will
clearly evidence the corporate separateness of the Borrower and its Subsidiaries
from Holdings.  Finally, neither the Borrower nor any of its Subsidiaries will
take any action, or conduct its affairs in a manner which is likely to result in
the corporate existence of Holdings 


                                     -29-
<PAGE>

on the one hand, and the Borrower and its Subsidiaries on the other, being
ignored, or in the assets and liabilities of the Borrower or any of its
Subsidiaries being substantively consolidated with those of Holdings in a
bankruptcy, reorganization or other insolvency proceeding.  No action expressly
provided for in this Agreement or the other Credit Documents will breach this
covenant.

       6.12  COMPLIANCE WITH ENVIRONMENTAL LAWS.  (i) The Borrower will
comply, and the Borrower will cause each of its Subsidiaries to comply, with all
Environmental Laws applicable to the ownership, lease or use of all Real
Property now or hereafter owned, leased or operated by the Borrower or any of
its Subsidiaries, will promptly pay or cause to be paid all costs and expenses
incurred in connection with such compliance, and will keep or cause to be kept
all such Real Property free and clear of any Liens imposed pursuant to such
Environmental Laws and (ii) neither the Borrower nor any of its Subsidiaries
will generate, use, treat, store, release or dispose of, or permit the
generation, use, treatment, storage, release or disposal of Hazardous Materials
on any Real Property now or hereafter owned, leased or operated by the Borrower
or any of its Subsidiaries, or transport or permit the transportation of
Hazardous Materials to or from any such Real Property, except to the extent that
the failure to comply with the requirements specified in clause (i) or (ii)
above, either individually or in the aggregate, would not reasonably be expected
to have a Material Adverse Effect. If required to do so under any applicable
directive or order of any governmental agency, the Borrower agrees to undertake,
and cause each of its Subsidiaries to undertake, any clean up, removal, remedial
or other action necessary to remove and clean up any Hazardous Materials from
any Real Property owned, leased or operated by the Borrower or any of its
Subsidiaries in accordance with, in all material respects, the requirements of
all applicable Environmental Laws and in accordance with, in all material
respects, such orders and directives of all governmental authorities, except to
the extent that the Borrower or such Subsidiary is contesting such order or
directive in good faith and by appropriate proceedings and for which adequate
reserves have been established to the extent required by generally accepted
accounting principles.

       SECTION 7.  NEGATIVE COVENANTS.  The Borrower hereby covenants and
agrees, as of the Closing Date and thereafter for so long as this Agreement is
in effect and until no Notes are outstanding and the Loans, together with
interest, Fees and all other Obligations incurred hereunder, are paid in full,
that:

       1.071  CHANGES IN BUSINESS.  The Borrower will not, and will not
permit any of its Subsidiaries to, engage in any line of business other than the
business of outdoor advertising, including transit and bus shelter, stadium,
transport terminal and other similar out-of-home advertising services and any
administrative or similar activities reasonably related thereto.


                                     -30-
<PAGE>

       1.072  CONSOLIDATION, MERGER, SALE OR PURCHASE OF ASSETS, ETC.  The
Borrower will not, and will not permit any Subsidiary to, wind up, liquidate or
dissolve its affairs, or enter into any transaction of merger or consolidation,
sell or otherwise dispose of all or any part of its property or assets (other
than inventory or obsolete equipment or excess equipment no longer needed in the
conduct of the business in the ordinary course of business) or purchase, lease
or otherwise acquire all or any part of the property or assets of any Person
(other than purchases or other acquisitions of inventory, leases, materials and
equipment in the ordinary course of business) or agree to do any of the
foregoing at any future time, except that the following shall be permitted:

       (a)  any Subsidiary of the Borrower may be merged or consolidated with
     or into, or be liquidated into, the Borrower (so long as the Borrower is
     the surviving corporation) or any other Subsidiary (so long as a Subsidiary
     Guarantor, if a party thereto, is the surviving corporation), or all or any
     part of its business, properties and assets may be conveyed, leased, sold
     or transferred to the Borrower or any other Subsidiary Guarantor;

       (b)  capital expenditures to the extent within the limitations set
     forth in Section 7.05 hereof;

       (c)  the investments, acquisitions and transfers or dispositions of
     properties permitted pursuant to Section 7.06;

       (d)  each of the Borrower and its Subsidiaries may lease (as lessee)
     real or personal property in the ordinary course of business (so long as
     such lease does not create a Capitalized Lease Obligation not otherwise
     permitted by Section 7.04(d)); 

       (e)  licenses or sublicenses by the Borrower and its Subsidiary of
     software, customer lists, trademarks and other intellectual property in the
     ordinary course of business, provided, that such licenses or sublicenses
     shall not interfere with the business of the Borrower or any Subsidiary;

       (f)  other sales or dispositions of assets (I) for cash in an amount
     equal to the fair market value thereof as determined by the Borrower and/or
     (II) in exchange for other assets permitted to be held under Section 7.01
     provided that, in each case, (i) the assets so sold or disposed of,
     together with all other assets, previously sold or disposed of pursuant to
     this clause (f) after or during the Calculation Period applicable to such
     sale or disposition, shall not have generated Adjusted EBITDA of the
     Borrower during such Calculation Period (taken as one accounting period)
     equal to 15% or more of the aggregate Adjusted EBITDA of the Borrower
     during such Calculation Period (taken as one accounting period), (ii) the
     assets so sold or disposed of, together with all other assets previously
     sold or disposed of pursuant to 


                                     -31-
<PAGE>

     this clause (f) after the Restatement Effective Date, shall not have
     generated Adjusted EBITDA of the Borrower during the period (taken as one
     accounting period) commencing on the Restatement Effective Date and ending
     on the last day of the last month for which financial statements of the
     Borrower are reasonably available equal to 25% or more of the aggregate
     Adjusted EBITDA of the Borrower during such period (taken as one accounting
     period) and (iii) the Net Cash Proceeds, if any, of any such sale are
     applied to repay the Loans to the extent required by Section 3.02(A)(b),
     and, provided further, that the sale or disposition of the capital stock of
     any Subsidiary of the Borrower shall be prohibited unless it is for all of
     the outstanding capital stock of such Subsidiary owned by the Borrower;

       (g)  other sales or dispositions of assets in each case to the extent
     the Required Banks have consented in writing thereto and subject to such
     conditions as may be set forth in such consent; 

       (h)  any Subsidiary may be liquidated into the Borrower; and

       (i)  Permitted Acquisitions provided that after giving effect thereto
     and the related borrowings to finance same there would be no default under
     Sections 7.11 through 7.13 or 8.08(B) or (C) determined on a PRO FORMA
     basis as if such Permitted Acquisition and the related borrowings were
     consummated on the first day of the 12-month period ending on the
     Measurement Date last to occur and with pro forma adjustments to the
     Consolidated EBITDA of the Person being acquired to give effect to
     contemplated cost savings as estimated in good faith by the Borrower and
     agreed to by the Agent.

       1.073  LIENS.  The Borrower will not, and will not permit any of its
Subsidiaries to, create, incur, assume or suffer to exist any Lien upon or with
respect to any property or assets of any kind (real or personal, tangible or
intangible) of the Borrower or any such Subsidiary whether now owned or
hereafter acquired, or sell any such property or assets subject to an
understanding or agreement, contingent or otherwise, to repurchase such property
or assets (including sales of accounts receivable or notes with recourse to the
Borrower or any of its Subsidiaries) or assign any right to receive income, or
file or permit the filing of any financing statement under the UCC or any other
similar notice of Lien under any similar recording or notice statute, except:

       (a)  Liens for taxes not yet due or Liens for taxes being contested in
     good faith and by appropriate proceedings for which adequate reserves (in
     the good faith judgment of the management of the Borrower) have been
     established;

       (b)  Liens in respect of property or assets of the Borrower or any of
     its Subsidiaries imposed by law which were incurred in the ordinary course
     of business, 


                                     -32-
<PAGE>

  such as carriers', warehousemen's and mechanics' Liens, statutory
     landlord's Liens, and other similar Liens arising in the ordinary course of
     business, and (x) which do not in the aggregate materially detract from the
     value of such property or assets or materially impair the use thereof in
     the operation of the business of the Borrower or any Subsidiary or (y)
     which are being contested in good faith by appropriate proceedings, which
     proceedings have the effect of preventing the forfeiture or sale of the
     property or asset subject to such Lien;

       (c)  Liens created by or pursuant to this Agreement, the other Credit
     Documents or the Existing Credit Agreement Documents;

       (d)  (x) Liens on assets of the Borrower and each Subsidiary existing
     on the Consolidation Date and listed on Part A of Annex VIII hereto,
     without giving effect to any subsequent extensions or renewals thereof, (y)
     immaterial Liens on assets of the Borrower and each Subsidiary existing on
     the Consolidation Date at the locations listed on Part B of Annex VIII and
     (z) immaterial Liens on assets of the Borrower and each Subsidiary existing
     on the Closing Date at the location listed on Part C of Annex VIII which
     Annex is to be provided to the Agent within 30 days following the Closing
     Date and to be satisfactory to the Agent;

       (e)  Liens arising from judgments, decrees or attachments in
     circumstances not constituting an Event of Default under Section 8.09
     provided, that no cash or property is deposited or delivered to secure any
     respective judgment or award (or any appeal bond in respect thereof, except
     as permitted by the following clause (f));

       (f)  Liens (other than any Lien imposed by ERISA) incurred or deposits
     made in the ordinary course of business in connection with workers'
     compensation, unemployment insurance and other types of social security, or
     to secure the performance of tenders, statutory obligations, surety and
     appeal bonds, bids, leases, government contracts, performance and
     return-of-money bonds and other similar obligations incurred in the
     ordinary course of business (exclusive of obligations in respect of the
     payment for borrowed money) provided, that the aggregate amount of deposits
     at any time pursuant to this clause (f) shall not exceed $500,000;

       (g)  Leases or subleases granted to others not interfering in any
     material respect with the business of the Borrower or any of its
     Subsidiaries;

       (h)  Easements, rights-of-way, restrictions, minor defects or
     irregularities in title and other similar charges or encumbrances not
     interfering in any material respect with the ordinary conduct of the
     business of the Borrower or any of its Subsidiaries;


                                     -33-
<PAGE>

       (i)  Liens arising from UCC financing statements regarding leases
     permitted by this Agreement;

       (j)  Purchase money Liens securing payables arising from the purchase
     by the Borrower of any equipment or goods in the normal course of business,
     provided that such payables shall not constitute Indebtedness;

       (k)  Any interest or title of a lessor or any lien on the interest or
     title of a lessor under any lease permitted by this Agreement;

       (l)  Liens arising pursuant to purchase money mortgages relating to,
     or security interests securing Indebtedness representing the purchase price
     of, assets acquired by the Borrower or any Subsidiary Guarantor after the
     Restatement Effective Date, provided that any such Liens attach only to the
     assets so acquired and that all Indebtedness secured by Liens created
     pursuant to this clause (l) shall not exceed $5,000,000 at any time
     outstanding;

       (m)  Liens created pursuant to Capital Leases permitted pursuant to
     Section 7.04(d); 

       (n)  Liens on assets of Subsidiaries of the Borrower in favor of the
     Borrower;

       (o)  Liens securing Indebtedness permitted by Section 7.04(i) provided
     that such Liens attach only to the assets (or to the assets of the Person
     whose stock is being) acquired; and

       (p)  Liens on assets of the Borrower securing Indebtedness not in
     excess of $1,000,000 at any time outstanding.

       1.074  INDEBTEDNESS.  The Borrower will not, and will not permit any
of its Subsidiaries to, contract, create, incur, assume or suffer to exist any
Indebtedness, except:

       (a)  Indebtedness incurred pursuant to this Agreement, the other
     Credit Documents and the Existing Credit Agreement Documents;

       (b)  Indebtedness owing by (i) any Subsidiary to the Borrower or
     another Subsidiary and (ii) the Borrower to any Subsidiary;

       (c)  Permitted Subordinated Debt; 

       (d)  Capitalized Lease Obligations of the Borrower or any Subsidiary
     Guarantor, provided that the aggregate Capitalized Lease Obligations under
     all 


                                     -34-
<PAGE>

     Capital Leases entered into after the Restatement Effective Date shall not
     exceed $10,000,000;

       (e)  Existing Indebtedness, without giving effect to any subsequent
     extension, renewal or refinancing thereof;

       (f)  Additional Subordinated Debt;

       (g)  to the extent same has been assumed by the Borrower, Indebtedness
     evidenced by the promissory note originally executed by Holdings in favor
     of William H. Smith (the "Smith Note");

       (h)  Indebtedness incurred pursuant to purchase money mortgages
     permitted by Section 8.03(l);

       (i)  Indebtedness of a Person, or secured by assets, acquired after
     the Restatement Effective Date pursuant to a Permitted Acquisition provided
     that such Indebtedness (x) existed at the time of such Permitted
     Acquisition and was not created in connection therewith or in anticipation
     thereof, (y) is not guaranteed in any respect by the Borrower or any of its
     Subsidiaries, except to the extent such Person merges into, or such assets
     are directly acquired by, the Borrower or such Subsidiary and (z) shall not
     exceed in the aggregate for all Indebtedness permitted by this clause (i)
     $10,000,000 at any time outstanding, without giving effect to any
     subsequent extension, renewal or refinancing thereof; and

       (j)  additional Indebtedness of the Borrower not to exceed an
     aggregate outstanding principal amount of $5,000,000 at any time.

       1.075  CAPITAL EXPENDITURES.  (a) The Borrower will not, and will not
permit any of its Subsidiaries to, incur Consolidated Capital Expenditures,
provided that the Borrower and any Subsidiary Guarantor may make Consolidated
Capital Expenditures (x) during the period from the Restatement Effective Date
through December 31, 1996 (taken as one accounting period) in an aggregate
amount not in excess of $3,000,000 plus the Additional Cap Ex for such period,
(y) during the fiscal year of the Borrower ended December 31, 1997, $12,000,000
plus the Additional Cap Ex for such fiscal year and (z) during each successive
fiscal year of the Borrower, in an aggregate amount not in excess of 105% of the
maximum amount for the prior fiscal year, determined by excluding the Additional
Cap Ex for such prior fiscal year, plus the Modified Additional Cap Ex for each
such fiscal year.

       (b)  In the event that the maximum amount which is permitted to be
expended in respect of Consolidated Capital Expenditures during any fiscal year
pursuant to Section 


                                     -35-
<PAGE>

7.05(a) (without giving effect to this clause (b)) is not fully expended during
such fiscal year, the maximum amount which may be expended during the
immediately succeeding fiscal year pursuant to Section 7.05(a) shall be
increased by such unutilized amount provided that such increase shall not exceed
$5,000,000 in any fiscal year.

       (c)  In addition to the foregoing, the Borrower and any Subsidiary
Guarantor may make Consolidated Capital Expenditures in amounts in excess of
those permitted under Sections 7.05(a) and (b) provided that the amount of such
additional Consolidated Capital Expenditures shall not exceed the sum of (x) the
Available ECF Amount and (y) the Available Equity Amount in each case as
determined at the time of, but immediately prior to, the making thereof.
   
    
       1.077  SUBSIDIARIES; ETC.  The Borrower will not (x) sell, assign or
otherwise encumber or dispose of, and will not permit any of its Subsidiaries
directly or indirectly to issue, sell, assign, pledge or otherwise encumber or
dispose of, any shares of a Subsidiary's capital stock or other securities (or
warrants, rights or options to acquire shares or other equity securities) of
such Subsidiary, except to the Borrower (to the extent otherwise permitted
hereunder) and except for dispositions permitted by Section 7.02 and (y) after
the Restatement Effective Date, create or permit to be created any new
Subsidiary except to the extent created in compliance with the second sentence
of Section 7.06.


                                     -36-
<PAGE>

       1.078  PREPAYMENTS OF INDEBTEDNESS, ETC.  The Borrower will not, and
will not permit any of its Subsidiaries to:

       (a)  make (or give any notice in respect thereof) any voluntary or
     optional payment or prepayment or redemption or acquisition for value of
     (including, without limitation, by way of depositing with the trustee with
     respect thereto money or securities before due for the purpose of paying
     when due) or exchange of any Subordinated Debt, the Smith Note or any other
     Existing Indebtedness;

       (b)  amend or modify, or permit the amendment or modification of, any
     provisions of any Subordinated Debt Documents;

       (c)  amend, modify or change in any manner adverse to the interests of
     the Banks the Certificate of Incorporation (including, without limitation,
     by the filing of any certificate of designation) or By-Laws of the Borrower
     or any agreement entered into by the Borrower, with respect to its capital
     stock or enter into any new agreement in any manner adverse to the
     interests of the Banks with respect to the capital stock of the Borrower;
     and/or

       (d)  amend, modify or change, directly or indirectly, any covenant or
     event of default in the Existing Credit Agreement without the consent of
     the Required Banks hereunder.

       1.079  DIVIDENDS, ETC.  (a)  The Borrower will not redeem, retire,
purchase or otherwise acquire, directly or indirectly, any Capital Stock of
Borrower or other evidence of ownership interest, or declare or pay dividends
upon any Capital Stock of Borrower or make any distribution of Borrower's
property or assets (any of the foregoing, a "Dividend"), provided that this
Section 7.09 will not prohibit, so long as no Event of Default shall have
occurred and is continuing or would occur as a consequence thereof, (i) the
repurchase, redemption or other acquisition or retirement for value of any
shares of Capital Stock of the Borrower from the estate of Daniel L. Simon
solely out of the proceeds of any policy of insurance maintained to provide
funds for such purpose, (ii) to the extent the Indebtedness evidenced by such
Note has not been assumed by the Borrower, the payment of dividends to Holdings
in an annual amount not to exceed $120,000 to fund payments of interest on the
Smith Note, (iii) the payment of cash Dividends to Holdings to the extent the
proceeds are promptly used to pay administrative costs arising in the ordinary
course of business and cash interest when due on the Permitted Holdings Debt and
(iv) the payment of cash Dividends to Holdings to be promptly utilized by
Holdings to purchase its Common Stock (or options or warrants to purchase such
Common Stock) from officers, employees and directors (or their estates) upon the
death, permanent disability, retirement or termination of employment of any such
Person or otherwise in accordance with any stock option plan or any employee
stock ownership plan or any warrant plan.


                                     -37-
<PAGE>

       (b)  The Borrower will not, and will not permit any of its
Subsidiaries to, create or otherwise cause or suffer to exist any encumbrance or
restriction which prohibits or otherwise restricts (A) the ability of any
Subsidiary to (a) pay dividends or make other distributions or pay any
Indebtedness owed to the Borrower or any Subsidiary, (b) make loans or advances
to the Borrower or any Subsidiary or (c) transfer any of its properties or
assets to the Borrower or any Subsidiary or (B) the ability of the Borrower or
any other Subsidiary of the Borrower to create, incur, assume or suffer to exist
any Lien upon its property or assets to secure the Obligations, other than
prohibitions or restrictions existing under or by reason of: (i) this Agreement,
the other Credit Documents and any Subordinated Debt Indenture (once
executed);(ii) applicable law;(iii) customary non-assignment provisions entered
into in the ordinary course of business and consistent with past practices;(iv)
any restriction or encumbrance with respect to a Subsidiary of the Borrower
imposed pursuant to an agreement which has been entered into for the sale or
disposition of all or substantially all of the capital stock or assets of such
Subsidiary, so long as such sale or disposition is permitted under this
Agreement; and (v) Liens permitted under Section 7.03 and any documents or
instruments governing the terms of any Indebtedness or other obligations secured
by any such Liens, provided that such prohibitions or restrictions apply only to
the assets subject to such Liens.

       7.10  TRANSACTIONS WITH AFFILIATES.  (a)  No later than 60 days
following the Closing Date, the Borrower shall deliver to the Agent a duly
authorized and executed counterpart or counterparts of deeds of trust, mortgages
and similar documents in form and substance reasonably satisfactory to the Agent
(the "Additional Mortgages") covering all of the Real Property owned by the
Borrower not subject to Mortgages on the Closing Date (x) which Additional
Mortgages shall constitute valid and enforceable Liens superior to and prior to
the rights of all third Persons and subject to no other Liens except as
permitted by Section 7.03 and (y) which Additional Mortgages (or instruments
related thereto) shall have been duly recorded or filed in such manner and in
such places as are required by law to establish, perfect, preserve and protect
the Liens in favor of the Collateral Agent required to be granted thereunder and
all taxes, fees and other charges payable in connection therewith shall have
been paid in full, with each such Additional Mortgage to be accompanied by
mortgage policies relating thereto reasonably satisfactory to the Agent.

       (b)  The Borrower will not, and will not permit any Subsidiary to,
sell, lease, license, transfer, exchange, or otherwise dispose of any of its
properties, assets or services to, or purchase, lease, or license the use of any
property, assets or services from, or transfer funds to, or enter into any
contract, agreement, understanding, loan, advance or guarantee with, to or for
the benefit of, any Affiliate (each of the foregoing, an "Affiliate
Transaction," whether constituting one transaction or a series of related
transactions), unless (a) such Affiliate Transaction is on terms that are no
less favorable to the Borrower or the relevant Subsidiary than those that would
have been obtained in a comparable transaction by the Borrower or such
Subsidiary with an unrelated person and (b) Borrower delivers to the Agent 


                                     -38-
<PAGE>

(i) with respect to any Affiliate Transaction involving aggregate payments in
excess of $250,000, an officers' certificate setting forth a resolution of the
Board of Directors of the Borrower approved by a majority of the members of the
Board of Directors (and a majority of the disinterested members of the Board of
Directors, if any) certifying that such Affiliate Transaction complies with
clause(a) above and (ii) with respect to any Affiliate Transaction involving
aggregate payments in excess of $3.0 million, an opinion as to the fairness,
from a financial point of view, of such Affiliate Transaction to the Borrower or
such Subsidiary issued by an independent investment banking firm of national
standing with total assets in excess of $1.0 billion.  The foregoing limitation
does not limit, and shall not apply to, (i) the payment of reasonable annual
compensation to directors or executive officers of the Borrower or any
Subsidiary thereof, (ii) transactions described in Annex IX hereto, provided
that the fees described in Annex IX shall accrue and not be paid at any time
that a Default or an Event of Default specified in Section 8.01 shall occur and
be continuing or (iii) payments by the Borrower to Holdings under the Tax
Sharing Agreement.

       7.11  FIXED CHARGE COVERAGE RATIO.  The Borrower will not permit the
ratio of (i) Adjusted EBITDA of the Borrower to (ii) Consolidated Fixed Charges
of the Borrower for any 12 month period (taken as one accounting period) ending
on a Measurement Date (or if less the period from the Initial Borrowing Date to
such Measurement Date) to be less than 1.00 to 1.

       7.12  MINIMUM MODIFIED ADJUSTED EBITDA.  The Borrower will not permit
Modified Adjusted EBITDA of the Borrower for any 12 month period (taken as one
accounting period) ending on a Measurement Date occurring in a period set forth
below to be less than (A) the amount set forth opposite such period plus (B) the
Aggregate Acquired EBITDA as of such Measurement Date:


                        Period                                        Amount
                        ------                                        ------
      Closing Date through
          December 30, 1997                                         $57,000,000
      December 31, 1997 through 
          December 30, 1998                                         $58,400,000
      December 31, 1998 through 
          December 30, 1999                                         $60,750,000
      December 31, 1999 through 
          December 30, 2000                                         $65,750,000
      December 31, 2000 and
          thereafter                                                $70,500,000

       7.13  SENIOR LEVERAGE RATIO.  On and after the Consolidation Date the
Borrower will not permit the Senior Leverage Ratio as of any Measurement Date
occurring in a period set forth below to be more than the ratio set forth
opposite such period:


                                     -39-
<PAGE>

                        Period                                       Ratio
                        ------                                       -----
     Closing Date through                                                  
          December 30, 1997                                        5.50 to 1.0
     December 31, 1997 through
          December 30, 1998                                        5.00 to 1.0
     December 31, 1998 and
          thereafter                                               4.50 to 1.0

       SECTION 8.  EVENTS OF DEFAULT.  Upon the occurrence of any of the
following specified events (each an "Event of Default"):

       1.081  PAYMENTS.  The Borrower shall (i) default in the payment when
due of any principal of the Loans or (ii) default, and such default shall
continue for five or more days, in the payment when due of any interest on the
Loans or any Fees or any other amounts owing hereunder or under any other Credit
Document; or

       1.082  REPRESENTATIONS, ETC.  Any representation, warranty or
statement made by the Borrower herein or in any other Credit Document or in any
statement or certificate delivered or required to be delivered pursuant hereto
or thereto shall prove to be untrue in any material respect on the date as of
which made or deemed made; or

       1.083  COVENANTS.  The Borrower shall (a) default in the due
performance or observance by it of any term, covenant or agreement contained in
Sections 6.10, 6.11 or 7, or (b) default in the due performance or observance by
it of any term, covenant or agreement (other than those referred to in Section
8.01, 8.02 or clause (a) of this Section 8.03) contained in this Agreement and
such default shall continue unremedied for a period of at least 30 days after
notice to the defaulting party by the Agent or the Required Banks; or

       1.084  DEFAULT UNDER OTHER AGREEMENTS.  (a)  Holdings, the Borrower or
any of its Subsidiaries shall (i) default in any payment with respect to any
Indebtedness (other than the Obligations) beyond the period of grace, if any,
applicable thereto or (ii) default in the observance or performance of any
agreement or condition relating to any such Indebtedness or contained in any
instrument or agreement evidencing, securing or relating thereto, or any other
event shall occur or condition exist, the effect of which default or other event
or condition is to cause, or to permit the holder or holders of such
Indebtedness (or a trustee or agent on behalf of such holder or holders) to
cause any such Indebtedness to become due prior to its stated maturity; or (b)
any such Indebtedness of Holdings, the Borrower or any of its Subsidiaries shall
be declared to be due and payable, or required to be prepaid other than by a
regularly scheduled required prepayment, prior to the stated maturity thereof,
provided that it shall not constitute an Event of Default pursuant to this
Section 8.04 unless the principal amount of such Indebtedness exceeds $2,500,000
individually or in the aggregate at any one time; or


                                     -40-
<PAGE>

       1.085  BANKRUPTCY, ETC.  Holdings, the Borrower or any of its
Subsidiaries shall commence a voluntary case concerning itself under Title 11 of
the United States Code entitled "Bankruptcy," as now or hereafter in effect, or
any successor thereto (the "Bankruptcy Code"); or an involuntary case is
commenced against Holdings, the Borrower or any of its Subsidiaries and the
petition is not controverted within 10 days, or is not dismissed within 60 days,
after commencement of the case; or a custodian (as defined in the Bankruptcy
Code) is appointed for, or takes charge of, all or substantially all of the
property of Holdings, the Borrower or any of its Subsidiaries; or Holdings, the
Borrower or any of its Subsidiaries commences any other proceeding under any
reorganization, arrangement, adjustment of debt, relief of debtors, dissolution,
insolvency or liquidation or similar law of any jurisdiction whether now or
hereafter in effect relating to Holdings, the Borrower or any of its
Subsidiaries; or there is commenced against Holdings, the Borrower or any of its
Subsidiaries any such proceeding which remains undismissed for a period of 60
days; or Holdings, the Borrower or any of its Subsidiaries is adjudicated
insolvent or bankrupt; or any order of relief or other order approving any such
case or proceeding is entered; Holdings, the Borrower or any of its Subsidiaries
suffers any appointment of any custodian or the like for it or any substantial
part of its property to continue undischarged or unstayed for a period of 60
days; or Holdings, the Borrower or any of its Subsidiaries makes a general
assignment for the benefit of creditors; or any corporate action is taken by
Holdings, the Borrower or any of its Subsidiaries for the purpose of effecting
any of the foregoing; or

       1.086  ERISA.  (a)  A single-employer plan (as defined in Section 4001
of ERISA) established by the Borrower, any of its Subsidiaries or any ERISA
Affiliate shall fail to maintain the minimum funding standard required by
Section 412 of the Code for any plan year or a waiver of such standard or
extension of any amortization period is sought or granted under Section 412 of
the Code or shall provide security to induce the issuance of such waiver or
extension, (b) any Plan is or shall have been or is likely to be terminated or
the subject of termination proceedings under ERISA or an event has occurred
entitling the PBGC to terminate a Plan under Section 4042(a) of ERISA, (c) any
Plan shall have an Unfunded Current Liability or (d) the Borrower or a
Subsidiary or any ERISA Affiliate has incurred or is likely to incur a material
liability to or on account of a termination of or a withdrawal from a Plan under
Section 515, 4062, 4063, 4064, 4201 or 4204 of ERISA; and there shall result
from any such event or events described in the preceding clauses of this Section
9.06 the imposition of a Lien upon the assets of Holdings, the Borrower or any
Subsidiary, the granting of a security interest, or a liability or a material
risk of incurring a liability to the PBGC or a Plan or a trustee appointed under
ERISA or a penalty under Section 4971 of the Code, in each case which would
have, in the opinion of the Required Banks a Material Adverse Effect; or

       1.087  CREDIT DOCUMENTS.  Any Security Document or Guaranty (once
executed) shall cease to be in full force and effect (except as provided for
therein), or any Security Document shall cease to give the Collateral Agent any
Lien encumbering assets with 


                                     -41-
<PAGE>

an aggregate fair market value in excess of $2,500,000 (and, if encumbering
assets with a fair market value of less than $2,500,000, for a period greater
than thirty or more days), or any material rights, powers and privileges
purported to be created thereby in favor of the Collateral Agent or any Credit
Party shall default in any material respect in the due performance or observance
of any term, covenant or agreement on its part to be performed or observed
pursuant to any such Security Document or Guaranty or shall disaffirm or seek to
disaffirm any Guaranty; or

       1.088  HOLDINGS.  (A) Holdings shall after the Restatement Effective
Date (i) incur any Indebtedness except for Permitted Holdings Debt and the
Holdings Guaranty, (ii) grant or create any Lien on any of its assets that
secures Indebtedness other than pursuant to the Holdings Pledge Agreement, (iii)
modify or amend, or prepay, any Permitted Holdings Debt, (iv) engage in any
business or activity other than the ownership of all of the capital stock of the
Borrower and administrative activities directly related thereto, (v) sell or
dispose of any of, or otherwise cease to own all of, the capital stock of the
Borrower, (vi) change its fiscal quarters or fiscal year from those applicable
also to the Borrower, (vii) fail to maintain its own payroll and books of
account and bank accounts separate from those of the Borrower and its
Subsidiaries, (viii) fail to pay its liabilities, including all administrative
expenses, from its own separate assets, (ix) fail to separately identify and
segregate its assets from the assets of the Borrower and its Subsidiaries and/or
(x) amend, modify or change in any way adverse to the interests of the Banks,
its Certificate of Incorporation (including, without limitation, by the filing
or modification of any certificate of designation) or By-Laws or any agreement
entered into by Holdings with respect to its capital stock, except in each case
(a) as expressly required by any of the Shareholders' Agreements, Management
Agreements, Tax Sharing Agreements and subscription agreements with members of
management, all as in effect on the Restatement Effective Date, (b) as expressly
required by law and (c) Holdings issuing Capital Stock in any public offering to
the extent the proceeds thereof are used to repay the Loans as required by
Section 3.02(A)(c) hereof;

       (B)  The Holdings Leverage Ratio as of any Measurement Date occurring
in a period set forth below is more than the ratio set forth opposite such
period:


                      Period                                        Ratio
                      ------                                        -----
     Closing Date through
          June 29, 1998                                           6.50 to 1.0
     June 30, 1998 through
          December 30, 1999                                       6.25 to 1.0
     December 31, 1999 and
          thereafter                                              6.00 to 1.0

       (C)  The ratio of (i) Adjusted EBITDA of Holdings to (ii) Consolidated
Interest Expense of Holdings for any 12 month period (taken as one accounting
period) 


                         -42-
<PAGE>

ending on a Measurement Date  occurring in a period set forth below is less than
the ratio set forth opposite such period:
                      Period                                        Ratio
                      ------                                        -----
    Closing Date through
          December 30, 1997                                       1.50 to 1.0
    December 31, 1997 through
          December 30, 1998                                       1.75 to 1.0
    December 31, 1998 through
          December 30, 1999                                       1.85 to 1.0
    December 31, 1999 through
          December 30, 2001                                       2.00 to 1.0
    December 31, 2001 and
          thereafter                                              2.50 to 1.0

       1.089  JUDGMENTS.  One or more judgments or decrees shall be entered
against Holdings, the Borrower and/or any of its Subsidiaries involving a
liability of $2,500,000 or more or in the aggregate (not paid or to the extent
not covered by insurance) and any such judgments or decrees shall not have been
vacated, discharged or stayed or bonded pending appeal within 60 days from the
entry thereof; 

then, and in any such event, and at any time thereafter, if any Event of Default
shall then be continuing, the Agent shall, upon the written request of the
Required Banks, by written notice to the Borrower, take any or all of the
following actions, without prejudice to the rights of the Agent or any Bank to
enforce its claims against the Borrower, except as otherwise specifically
provided for in this Agreement (provided that, if an Event of Default specified
in Section 8.05 shall occur with respect to the Borrower, the result which would
occur upon the giving of written notice by the Agent as specified in clauses (i)
and (ii) below shall occur automatically without the giving of any such notice):
(i) declare the principal of and any accrued interest in respect of all Loans
and all obligations owing hereunder to be, whereupon the same shall become,
forthwith due and payable without presentment, demand, protest or other notice
of any kind, all of which are hereby waived by the Borrower; and/or (ii)
enforce, as Collateral Agent (or direct the Collateral Agent to enforce), any or
all of the Liens and security interests created pursuant to the Security
Documents.

       SECTION 9.  DEFINITIONS.  As used herein, the following terms shall
have the meanings herein specified unless the context otherwise requires. 
Defined terms in this Agreement shall include in the singular number the plural
and in the plural the singular:

       "Additional Cap Ex" for any fiscal year (or portion thereof) shall
mean an amount equal to the aggregate of (x) the "Prior Year Cap Ex" of each
Person acquired by the Borrower and its Subsidiaries during such fiscal year (or
portion thereof) pursuant to a 


                                     -43-
<PAGE>

Permitted Acquisition times (y) the "Remaining Percentage" applicable to such
acquisition, with the "Prior Year Cap Ex" for each such Person to be 105% of the
consolidated capital expenditures for such Person for the fiscal year of such
Person last ended prior to such acquisition and "Remaining Percentage" for an
acquisition shall mean the percentage determined by dividing the days remaining
in such fiscal year after such acquisition by the total number of days in such
fiscal year.

       "Additional Mortgages" shall have the meaning provided in Section
6.10(a).

       "Additional Subordinated Debt" shall mean subordinated debt issued by
the Borrower after the Closing Date, provided that (i) the terms and conditions
(other than pricing and maturities, provided that no scheduled payment of
principal shall be due and payable prior to the Final Maturity Date) are (in the
reasonable opinion of the Agent) substantially the same as those contained in
the Permitted Subordinated Debt or are consented to by the Required Banks and
(ii) the Additional Subordinated Debt shall not exceed in the aggregate (x) $50
million less (y) the aggregate principal amount of Permitted Holdings Debt.

       "Adjusted Additional Cap Ex" for any fiscal year shall mean the
Additional Cap Ex for such year determined in each case as if the Remaining
Percentage for such year were equal to 100%.

       "Adjusted Cash Flow" for any fiscal year shall mean Consolidated Net
Income of the Borrower for such fiscal year (after provision for taxes) plus the
amount of all net non-cash charges (including, without limitation, depreciation,
deferred tax expense, non-cash interest expense, amortization and other non-cash
charges) that were deducted in arriving at such Consolidated Net Income for such
fiscal year, minus the amount of all non-cash gains and gains from sales of
assets (other than sales of inventory and equipment in the normal course of
business) that were added in arriving at such Consolidated Net Income for such
fiscal year.

       "Adjusted EBITDA" of any Person shall mean, for any period (x) the
Consolidated EBITDA of such Person for such period plus or minus (y) the
adjustments thereto provided for in Exhibit J.

       "Affiliate" shall mean, with respect to any Person, any other Person
directly or indirectly controlling (including, but not limited to, all directors
and officers of such Person), controlled by, or under direct or indirect common
control with such Person.  A Person shall be deemed to control a corporation if
such Person possesses, directly or indirectly, the power (i) to vote 10% or more
of the securities having ordinary voting power for the election of directors of
such corporation or (ii) to direct or cause the direction of the 


                                     -44-
<PAGE>

management and policies of such corporation, whether through the ownership of
voting securities, by contract or otherwise.

       "Agent" shall have the meaning provided in the first paragraph of this
Agreement and shall include any successor to the Agent appointed pursuant to
Section 10.09.

       "Aggregate Acquired EBITDA" shall mean, as at any Measurement Date, an
amount equal to the aggregate of 85% of the "12-month Consolidated EBITDA" of
each Person acquired by the Borrower and its Subsidiaries after the Restatement
Effective Date, with the "12-month Consolidated EBITDA" of each such Person to
be the Consolidated EBITDA of such Person for the 12 months last ended prior to
the acquisition of such Person with a pro forma adjustment thereto to give
effect to contemplated cost savings as estimated in good faith by the Borrower
and agreed to by the Agent.

       "Agreement" shall mean this Term Loan Agreement, as the same may be
from time to time further modified, amended and/or supplemented.

       "Anticipated Reinvestment Amount" shall mean, with respect to any
Reinvestment Election, the amount specified in the Reinvestment Notice delivered
by the Borrower in connection therewith as the amount of the Net Cash Proceeds
from the related Permitted Asset Sale that the Borrower intends to use to
purchase, construct or otherwise acquire Reinvestment Assets.

       "Applicable Base Rate Margin" shall mean 1.75% less the Margin
Reduction Discount, if any. 

       "Applicable Eurodollar Margin" shall mean 2.75% less the Margin
Reduction Discount, if any.  

       "AR Loan" shall have the meaning provided in the Existing Credit
Agreement.

       "AR Percentage" shall mean at any time that percentage obtained by
dividing (i) the outstanding principal amount of AR Loans by (ii) the
outstanding principal amount of the Loans.

       "AR Termination Date" shall have the meaning provided in the Existing
Credit Agreement.

       "Asset Sale" shall mean and include (x) the sale, transfer or other
disposition by the Borrower or any Subsidiary to any Person other than the
Borrower or any Subsidiary of any asset of the Borrower or such Subsidiary
(other than sales, transfers or other 


                                     -45-
<PAGE>

dispositions in the ordinary course of business of inventory and/or obsolete or
excess equipment and other than sales in which the Net Cash Proceeds are $50,000
or less) and/or (y) the receipt by the Borrower or any Subsidiary of any
insurance, condemnation or similar proceeds in connection with a casualty or
taking of any of its assets.

       "Assignment Agreement" shall mean an Assignment and Assumption
Agreement substantially in form of Exhibit K hereto.

       "Authorized Officer" shall mean any senior officer of the Borrower
designated as such in writing to the Agent by the Borrower in each case to the
extent acceptable to the Agent.

       "Available ECF Amount" shall mean at any time, an amount equal to (A)
50% of Excess Cash Flow determined for the fiscal year of the Borrower
(commencing with the fiscal year ending on December 31, 1999) then last ended
less (B) the aggregate Consolidated Capital Expenditures theretofore made during
the then current fiscal year pursuant to Section 7.05(c)(x).

       "Available Equity Amount" shall mean at any time (A) an amount equal
to the aggregate net cash proceeds at such time from the sale or issuance of
equity by Holdings or the Borrower after the Consolidation Date not required to
be utilized to repay (x) the Loans under Section 3.02(A)(c) and (y) AR Loans
under Section 4.02(A)(d) of the Existing Credit Agreement (whether or not AR
Loans are then outstanding) less (B) the aggregate of any amounts theretofore
expended after the Restatement Effective Date as permitted by Section 7.05(c)(y)
of this Agreement to the extent in excess of the Available ECF Amount at such
time.

       "Bank" shall have the meaning provided in the first paragraph of this
Agreement.

       "Bankruptcy Code" shall have the meaning provided in Section 8.05.

       "Base Rate" at any time shall mean the higher, (i) the rate which is
1/2 of 1% in excess of the Federal Funds Effective Rate and (ii) the Prime
Lending Rate.

       "Base Rate Loan" shall mean each Loan bearing interest at the rates
provided in Section 1.08(a). 

       "Borrower" shall mean Universal Outdoor, Inc., an Illinois
corporation.

       "Borrower Pledge Agreement" shall have the meaning provided in Section
4.01(h)(I).


                                     -46-
<PAGE>

       "Borrowing" shall mean the incurrence of one Type of Loan from all of
the Banks on a PRO RATA basis on a given date (or resulting from conversions on
a given date), having in the case of Eurodollar Loans the same Interest Period;
provided that Base Rate Loans incurred pursuant to Section 1.10(b) shall be
considered part of any related Borrowing of Eurodollar Loans.

       "BTCo" shall mean Bankers Trust Company.

       "Business Day" shall mean (i) for all purposes other than as covered
by clause (ii) below, any day excluding Saturday, Sunday and any day which shall
be in the City of New York a legal holiday or a day on which banking
institutions are authorized by law or other governmental actions to close and
(ii) with respect to all notices and determinations in connection with, and
payments of principal and interest on, Eurodollar Loans, any day which is a
Business Day described in clause (i) and which is also a day for trading by and
between banks in U.S. dollar deposits in the interbank Eurodollar market.

       "Calculation Period" shall mean, with respect to any sale or
disposition of assets made pursuant to Section 7.02(f), the last 12 month period
for which financial statements of the Borrower are reasonably available.

       "Capital Lease" as applied to any Person shall mean any lease of any
property (whether real, personal or mixed) by that Person as lessee which, in
conformity with GAAP, is accounted for as a capital lease on the balance sheet
of that Person.

       "Capital Stock" of any Person means any and all shares, interests,
participations or other equivalents (however designated) of such Person's
capital stock, whether or not voting, including but not limited to common stock,
preferred stock, convertible debentures, warrants, options or similar rights to
acquire such capital stock, and all agreements, instruments and documents
convertible, in whole or in part, into any one or more or all of the foregoing.

       "Capitalized Lease Obligations" shall mean all obligations under
Capital Leases of the Borrower or any of its Subsidiaries in each case taken at
the amount thereof accounted for as liabilities in accordance with GAAP.

       "Cash Equivalents" shall mean (i) securities issued or directly and
fully guaranteed or insured by the United States of America or any agency or
instrumentality thereof (provided that the full faith and credit of the United
States of America is pledged in support thereof) having maturities of not more
than six months from the date of acquisition, (ii) U.S. dollar denominated time
deposits, certificates of deposit and bankers' acceptances of (x) any Bank, (y)
any domestic commercial bank of recognized standing having capital and surplus
in excess of $500,000,000 or (z) any bank (or the parent company of such bank) 


                                     -47-
<PAGE>

whose short-term commercial paper rating from Standard & Poor's Corporation
("S&P") is at least A-1 or the equivalent thereof or from Moody's Investors
Service, Inc.  ("Moody's") is at least P-1 or the equivalent thereof (any such
bank, an "Approved Bank"), in each case with maturities of not more than six
months from the date of acquisition, (iii) repurchase obligations with a term of
not more than seven days for underlying securities of the types described in
clause (i) above entered into with any bank meeting the qualifications specified
in clause (ii) above, (iv) commercial paper issued by any Bank or Approved Bank
or by the parent company of any Bank or Approved Bank and commercial paper
issued by, or guaranteed by, any industrial or financial company with a
short-term commercial paper rating of at least A-1 or the equivalent thereof by
S&P or at least P-1 or the equivalent thereof by Moody's (any such company, an
"Approved Company"), or guaranteed by any industrial company with a long term
unsecured debt rating of at least A or A2, or the equivalent of each thereof,
from S&P or Moody's, as the case may be, and in each case maturing within six
months after the date of acquisition and (v) investments in money market funds
substantially all of whose assets are comprised of securities of the type
described in clauses (i) through (iv) above.

       "Cash Proceeds" shall mean, with respect to any Asset Sale, the
aggregate cash payments (including any cash received by way of deferred payment
pursuant to a note receivable issued in connection with such Asset Sale, other
than the portion of such deferred payment constituting interest, but only as and
when so received) and/or insurance or condemnation proceeds received by the
Borrower and/or any Subsidiary from such Asset Sale.

       "CERCLA" shall mean the Comprehensive Environmental Response,
Compensation, and Liability Act of 1980, as amended, 42 U.S.C. Section 9601 ET
SEQ.

       "Change of Control" shall mean (i) Holdings shall cease to own legally
and beneficially 100% of the outstanding capital stock of the Borrower, (ii)
Management Investors or their Permitted Transferees shall cease to be the
beneficial owner (as defined in Rules 13d-3 and 13d-5 under the Exchange Act) of
75% or more (on a fully diluted basis) of the Common Stock so beneficially owned
by the Management Investors on the Closing Date, (iii) any "person" (as such
term is used in Sections 13(d) and 14(d) of the Exchange Act), other than one or
more Permitted Holders, is or becomes the beneficial owner (as defined in clause
(ii) above, except that a person shall be deemed to have "beneficial ownership"
of all shares that any such person has the right to acquire, whether such right
is exercisable immediately or only after the passage of time), directly or
indirectly, of more than 30% of the total voting and economic ownership
interests of Holdings; PROVIDED, HOWEVER, that the Permitted Holders
"beneficially own" (as defined in clause (ii) above), directly or indirectly, in
the aggregate a lesser percentage of the total voting and economic ownership
interests of Holdings than such other person and do not have the right or
ability by voting power, contract or otherwise to elect or designate for
election a majority of the 


                                     -48-
<PAGE>

Board of Directors of Holdings, (iv) during any period of two consecutive years
individuals who at the beginning of such period constituted the Board of
Directors of Holdings (together with any new directors whose election by such
Board of Directors or whose nomination for election by the stockholders of
Holdings was approved by either (i) the Permitted Holders or (ii) a vote of a
majority of the directors of Holdings then still in office who were either
directors at the beginning of such period or whose election or nomination for
election was previously so approved) cease for any reason to constitute a
majority of the Board of Directors of Holdings then in office or (v) any "Change
of Control" or similar term as defined in any Subordinated Debt Documents.

       "Closing Date" shall mean the date on which the Loans are incurred
upon satisfaction of the conditions set forth in Section 4.01.

       "Code" shall mean the Internal Revenue Code of 1986, as amended from
time to time and the regulations promulgated and the rulings issued thereunder. 
Section references to the Code are to the Code, as in effect at the Effective
Date and any subsequent provisions of the Code, amendatory thereof, supplemental
thereto or substituted therefor.

       "Collateral" shall mean all of the Collateral as defined in each of
the Security Documents.

       "Collateral Agent" shall mean the Agent acting as collateral agent for
the Banks.

       "Commitment" shall mean, with respect to each Bank, the amount set
forth opposite such Bank's name in Annex I hereto directly below the column
entitled "Commitment," as the same may be terminated pursuant to Section 2.02.

       "Common Stock" shall mean the common stock of Holdings.

       "Consolidated Capital Expenditures" shall mean, for any period, the
aggregate of all expenditures (whether paid in cash or accrued as liabilities
and including in all events all amounts expended or capitalized under Capital
Leases but excluding any amount representing capitalized interest) by the
Borrower and its Subsidiaries during that period that, in conformity with GAAP,
are or are required to be included in the property, plant or equipment reflected
in the consolidated balance sheet of the Borrower and its Subsidiaries, provided
that Consolidated Capital Expenditures shall in any event exclude the purchase
price paid in connection with any Permitted Acquisition (whether or not
allocable to property, plant and equipment).

       "Consolidated Cash Interest Expense" of any Person shall mean, for any
period, Consolidated Interest Expense of such Person, but excluding, however,
interest 


                                     -49-
<PAGE>

expense not payable in cash and amortization of discount and deferred issuance
and financing costs.

       "Consolidated Credit Agreement" shall mean the Consolidated Credit
Agreement dated as of October 31, 1996 among the Borrower and the banks party
thereto as in effect immediately prior to the Closing Date.

       "Consolidated Current Assets" shall mean, as to any Person at any
time, the current assets (other than cash and Cash Equivalents) of such Person
and its Subsidiaries determined on a consolidated basis in accordance with GAAP.

       "Consolidated Current Liabilities" shall mean, as to any Person at any
time, the current liabilities of such Person and its Subsidiaries determined on
a consolidated basis in accordance with GAAP, but excluding all short-term
Indebtedness for borrowed money and the current portion of any long-term
Indebtedness of such Person or its Subsidiaries, in each case to the extent
otherwise included therein.

       "Consolidated Debt" of any Person shall mean, as at any date of
determination, the aggregate stated balance sheet amount of all Indebtedness of
such Person and its Subsidiaries on a consolidated basis as determined in
accordance with GAAP.

       "Consolidated EBIT" of any Person shall mean, for any period, (A) the
sum of the amounts for such period for such Person of (i) Consolidated Net
Income, (ii) provisions for taxes based on income, (iii) Consolidated Interest
Expense and (iv) losses on sales of assets (excluding sales in the ordinary
course of business) and other extraordinary losses less (B) the amount for such
period of gains on sales of assets (excluding sales in the ordinary course of
business) and other extraordinary gains, all as determined on a consolidated
basis for such Person and its Subsidiaries in accordance with GAAP.

       "Consolidated EBITDA" of any Person shall mean, for any period, the
sum of the amounts for such period for such Person of (i) Consolidated EBIT,
(ii) depreciation expense and (iii) amortization expense, all as determined on a
consolidated basis for such Person and its Subsidiaries in accordance with GAAP.

       "Consolidated Fixed Charges" of any Person shall mean, for any period,
the sum, without duplication, for such Person of the amounts for such period of
(i) Consolidated Cash Interest Expense, (ii) Dividends paid to Holdings, (iii)
Consolidated Capital Expenditures (x) made other than pursuant to Section
7.05(c) and (y) paid in cash, (iv) taxes paid or payable in cash and (v)
scheduled payments on the Loans and Existing Indebtedness, all as determined on
a consolidated basis for such Person and its Subsidiaries in accordance with
GAAP.


                                     -50-
<PAGE>

       "Consolidated Interest Expense" of any Person shall mean, for any
period, total interest expense (including that attributable to Capital Leases in
accordance with GAAP) of such Person and its Subsidiaries on a consolidated
basis with respect to all outstanding Indebtedness of such Person and its
Subsidiaries, including, without limitation, all commissions, discounts and
other fees and charges owed with respect to letters of credit and bankers'
acceptance financing and net costs under Interest Rate Agreements.

       "Consolidated Net Income" of any Person (a "Designated Person") shall
mean for any period, the net income (or loss) of such Designated Person and its
Subsidiaries on a consolidated basis for such period taken as a single
accounting period determined in conformity with GAAP, provided that there shall
be (A) deducted, in the case of the Borrower, any Dividends paid to Holdings and
(B) excluded (i) the income (or loss) of any Person (other than Subsidiaries of
the Designated Person) in which any other Person (other than the Designated
Person or any of its Subsidiaries) has a joint interest, except to the extent of
the amount of dividends or other distributions actually paid to the Designated
Person or any of its Subsidiaries by such Person during such period, (ii) the
income (or loss) of any Person accrued prior to the date it becomes a Subsidiary
of the Designated Person or is merged into or consolidated with the Designated
Person or any of its Subsidiaries or that Person's assets are acquired by the
Designated Person or any of its Subsidiaries, (iii) the income of any Subsidiary
of the Designated Person to the extent that the declaration or payment of
dividends or similar distributions by that Subsidiary of that income is not at
the time permitted by operation of the terms of its charter or any agreement,
instrument, judgment, decree, order, statute, rule or governmental regulation
applicable to that Subsidiary, (iv) Transaction Expenses, (v) barter revenues
and barter expenses, in each case other than those relating to goods reasonably
expected to be used in the ordinary course of business and (vi) compensation
expense resulting from the issuance of capital stock, stock options or stock
appreciation rights issued to employees, including officers, of the Designated
Person or any Subsidiary, or the exercise of such options or rights, in each
case to the extent the obligation (if any) associated therewith is not expected
to be settled by the payment of cash by the Designated Person or any Affiliate
of the Designated Person and compensation expense resulting from the repurchase
of any such capital stock, options and rights.

       "Consolidated Senior Debt" of any Person shall mean, as of any date of
determination, (x) the Consolidated Debt of such Person less (y) all Permitted
Subordinated Debt included in determining such Consolidated Debt.

       "Consolidation Date" shall have the meaning provided in the
Consolidated Credit Agreement. 

       "Contingent Obligations" shall mean as to any Person any obligation of
such Person guaranteeing or intending to guarantee any Indebtedness, leases,
dividends or other obligations ("primary obligations") of any other Person (the
"primary obligor") in any 


                                     -51-
<PAGE>

manner, whether directly or indirectly, including, without limitation, any
obligation of such Person, whether or not contingent, (a) to purchase any such
primary obligation or any property constituting direct or indirect security
therefor, (b) to advance or supply funds (i) for the purchase or payment of any
such primary obligation or (ii) to maintain working capital or equity capital of
the primary obligor or otherwise to maintain the net worth or solvency of the
primary obligor, (c) to purchase property, securities or services primarily for
the purpose of assuring the owner of any such primary obligation of the ability
of the primary obligor to make payment of such primary obligation or (d)
otherwise to assure or hold harmless the owner of such primary obligation
against loss in respect thereof, provided however, that the term Contingent
Obligation shall not include endorsements of instruments for deposit or
collection in the ordinary course of business.  The amount of any Contingent
Obligation shall be deemed to be an amount equal to the stated or determinable
amount of the primary obligation in respect of which such Contingent Obligation
is made or, if not stated or determinable, the maximum reasonably anticipated
liability in respect thereof (assuming such Person is required to perform
thereunder) as determined by such Person in good faith.

       "Credit Documents" shall mean this Agreement, the Notes, the Security
Documents, any documents executed in connection therewith and the Guaranties.

       "Credit Party" shall mean the Borrower and each Guarantor.  

       "Default" shall mean any event, act or condition which with notice or
lapse of time, or both, would constitute an Event of Default.

       "Designated UOH Stockholders" shall mean the Management Investors,
Kelso Investment Associates V, L.P. and Kelso Equity Partners V, L.P.

       "Dividends" shall have the meaning provided in Section 8.09.

       "Domestic Subsidiary" shall mean a Subsidiary of the Borrower that is
organized under the laws of the United States or any state thereof.

       "Environmental Claims" means any and all administrative, regulatory or
judicial actions, suits, demand letters, claims, liens, notices of noncompliance
or violation, investigations (other than internal reports prepared by the
Borrower or any of its Subsidiaries solely in the ordinary course of such
Person's business and not in response to any third party action or request of
any kind) or proceedings relating to any Environmental Law or any permit issued,
or any written approval given, under any such Environmental Law (hereafter,
"Claims"), including, without limitation, (a) any and all Claims by governmental
or regulatory authorities for enforcement, cleanup, removal, response, remedial
or other actions or damages pursuant to any applicable Environmental Law, and
(b) any and all Claims by any 


                                     -52-
<PAGE>

third party seeking damages, contribution, indemnification, cost recovery,
compensation or injunctive relief resulting from Hazardous Materials arising
from alleged injury or threat of injury to health, safety or the environment.

       "Environmental Law" means any applicable Federal, state, foreign or
local statute, law, rule, regulation, ordinance, code, guide, policy and rule of
common law now or hereafter in effect and in each case as amended, and any
judicial or administrative interpretation thereof, including any judicial or
administrative order, consent decree or judgment, relating to the environment,
health, safety or Hazardous Materials, including, without limitation, CERCLA;
RCRA; the Federal Water Pollution Control Act, as amended, 33 U.S.C. Section
1251 ET SEQ.; the Toxic Substances Control Act, 15 U.S.C. Section  7401 ET
SEQ.; the Clean Air Act, 42 U.S.C. Section  7401 ET SEQ.; the Safe Drinking
Water Act, 42 U.S.C. Section  3808 ET SEQ.; the Oil Pollution Act of 1990, 33
U.S.C. Section 2701 ET SEQ. and any applicable state and local or foreign
counterparts or equivalents.

       "ERISA" shall mean the Employee Retirement Income Security Act of
1974, as amended from time to time, and the regulations promulgated and rulings
issued thereunder.  Section references to ERISA are to ERISA, as in effect at
the Initial Borrowing Date and any subsequent provisions of ERISA, amendatory
thereof, supplemental thereto or substituted therefor.

       "ERISA Affiliate" shall mean each person (as defined in Section 3(9)
of ERISA) which together with Holdings, the Borrower or a Subsidiary would be
deemed to be a "single employer" within the meaning of Sections 414(b), (c), (m)
and (o) of the Code.

       "Eurodollar Loans" shall mean each Loan bearing interest at the rates
provided in Section 1.08(b).

       "Eurodollar Rate" shall mean with respect to each Interest Period for
a Eurodollar Loan, (i) the offered quotation to first-class banks in the
interbank Eurodollar market by the Agent for dollar deposits of amounts in same
day funds comparable to the outstanding principal amount of the Eurodollar Loan
of the Agent for which an interest rate is then being determined with maturities
comparable to the Interest Period to be applicable to such Eurodollar Loan,
determined as of 10:00 A.M.  (New York time) on the date which is two Business
Days prior to the commencement of such Interest Period divided (and rounded
upward to the next whole multiple of 1/16 of 1%) by (ii) a percentage equal to
100% minus the then stated maximum rate of all reserve requirements (including,
without limitation, any marginal, emergency, supplemental, special or other
reserves) applicable to any member bank of the Federal Reserve System in respect
of Eurocurrency liabilities as defined in Regulation D (or any successor
category of liabilities under Regulation D).

       "Event of Default" shall have the meaning provided in Section 8.


                                     -53-
<PAGE>

       "Excess Cash Flow" shall mean, for any fiscal year, the remainder of
(i) the sum of (x) Adjusted Cash Flow for such fiscal year and (y) the decrease,
if any, in Working Capital from the first day to the last day of such fiscal
year, plus (ii) to the extent not included in (i) above, any amounts received by
the Borrower and its Subsidiaries in settlement of, or in payment of any
judgments resulting from, actions, suits or proceedings with respect to the
Borrower and/or its Subsidiaries from the first day to the last day of such
fiscal year, plus (iii) to the extent not included in (i) above, any amounts
received by the Borrower and/or its Subsidiaries in connection with the
repayment or redemption of any long-term promissory notes and/or preferred stock
of other Persons held by them, minus (iv) the sum of (x) the amount of
Consolidated Capital Expenditures (except to the extent (x) financed through the
incurrence of Indebtedness other than Revolving Loans or (y)  made pursuant to
Section 7.05(c)) made during such fiscal year and (y) the increase, if any, in
Working Capital from the first day to the last day of such fiscal year and (z)
any repayments or prepayments of the principal amount of (I) Existing
Indebtedness, (II) AR Loans on and after the AR Termination Date pursuant to
Section 4.01 or 4.02(A)(b) of the Existing Credit Agreement and/or (III) Loans
pursuant to Section 3.01 or 3.02(A)(a).

       "Existing Borrower Pledge Agreement" shall mean the Borrower Pledge
Agreement as defined in the Consolidated Credit Agreement. 

       "Existing Credit Agreement" shall mean the Amendment and Restatement
dated as of May 21, 1997 to the Consolidated Credit Agreement dated as of
October 31, 1996 among the Borrower and the Banks party thereto as in effect on
the Closing Date and as the same may be subsequently amended, modified or
supplemented in accordance with the terms thereof and hereof.  

       "Existing Credit Agreement Documents" shall mean all the Credit
Documents as defined in the Existing Credit Agreement.  

       "Existing Holdings Pledge Agreement" shall mean the Holdings Pledge
Agreement as defined in the Consolidated Credit Agreement.

       "Existing Indebtedness" shall have the meaning provided in Section
5.19.

       "Existing Mortgages" and "Existing Mortgage Policies" shall mean the
Mortgages and Mortgages Policies as defined in the Consolidated Credit Agreement
and shall include any Additional Mortgage (as defined in the Consolidated Credit
Agreement) and all Mortgage Policies delivered in connection therewith.  

       "Existing Security Agreement" shall mean the Security Agreement as
defined in the Existing Credit Agreement as in effect immediately prior to the
Closing Date.


                                     -54-
<PAGE>

       "Federal Funds Effective Rate" shall mean for any period, a
fluctuating interest rate equal for each day during such period to the weighted
average of the rates on overnight Federal Funds transactions with members of the
Federal Reserve System arranged by Federal Funds brokers, as published for such
day (or, if such day is not a Business Day, for the next preceding Business Day)
by the Federal Reserve Bank of New York, or, if such rate is not so published
for any day which is a Business Day, the average of the quotations for such day
on such transactions received by the Agent from three Federal Funds brokers of
recognized standing selected by the Agent.

       "Fees" shall mean all amounts payable pursuant to, or referred to in,
Section 2.01.

       "GAAP" shall mean generally accepted accounting principles in the
United States of America as in effect on the date of this Agreement; it being
understood and agreed that determinations in accordance with GAAP for purposes
of Section 8, including defined terms as used therein, are subject (to the
extent provided therein) to Section 12.07(a).

       "Guarantor" shall mean and include Holdings and, once created, each
Subsidiary Guarantor.

       "Guaranties" shall mean and include the Holdings TL Guaranty and, once
executed, the Subsidiary Guaranty.

       "Hazardous Materials" means (a) any petroleum or petroleum products,
radioactive materials, asbestos in any form that is or could become friable,
urea formaldehyde foam insulation, transformers or other equipment that
contained, electric fluid containing levels of polychlorinated biphenyls, and
radon gas; and (b) any chemicals, materials or substances defined as or included
in the definition of "hazardous substances," "hazardous waste," "hazardous
materials," "extremely hazardous waste," "restricted hazardous waste," "toxic
substances," "toxic pollutants," "contaminants," or "pollutants," or words of
similar import, under any Environmental Law.

       "Holdings" shall mean Universal Outdoor Holdings, Inc., a Delaware
corporation.


       "Holdings Leverage Ratio" shall mean, at any Measurement Date, the
ratio of (x) Consolidated Debt of Holdings on such date to (y) Modified Adjusted
EBITDA of Holdings for the 12-month period (taken as one accounting period)
ending on such date.

       "Holdings Pledge Agreement" shall have the meaning provided in Section
4.01(h)(III).


                                     -55-
<PAGE>

       "Holdings TL Guaranty" shall have the meaning provided in Section
4.01(g).

       "Indebtedness" of any Person shall mean without duplication (i) all
indebtedness of such Person for borrowed money, (ii) the deferred purchase price
of assets or services which in accordance with GAAP would be shown on the
liability side of the balance sheet of such Person, (iii) the face amount of all
letters of credit issued for the account of such Person and, without
duplication, all drafts drawn thereunder, (iv) all Indebtedness of a second
Person secured by any Lien on any property owned by such first Person, whether
or not such indebtedness has been assumed, (v) all Capitalized Lease Obligations
of such Person, (vi) all obligations of such Person to pay a specified purchase
price for goods or services whether or not delivered or accepted, I.E.,
take-or-pay and similar obligations, (vii) all net obligations of such Person
under Interest Rate Agreements and (viii) all Contingent Obligations of such
Person, (other than Contingent Obligations arising from the guaranty by such
Person of the obligations of the Borrower and/or its Subsidiaries to the extent
such guaranteed obligations do not constitute Indebtedness and are otherwise
permitted hereunder) provided that Indebtedness shall not include trade payables
and accrued expenses, in each case arising in the ordinary course of business.
  
       "Interest Period" with respect to any Loan shall mean the interest
period applicable thereto, as determined pursuant to Section 1.09.

       "Interest Rate Agreement" shall mean any interest rate swap agreement,
any interest rate cap agreement, any interest rate collar agreement or other
similar agreement or arrangement designed to protect the Borrower or any
Subsidiary against fluctuations in interest rates.

       "Investment" shall mean, with respect to any Person, all investments
by such Person in other Persons (including Affiliates and Subsidiaries) in the
forms of loans, guarantees, advances or capital contributions (excluding
commission, travel and similar advances to officers and employees made in the
ordinary course of business), purchases or other acquisitions for consideration
of Indebtedness, Capital Stock or other securities and all other items that are
or would be classified as investments on a balance sheet prepared in accordance
with GAAP.

       "Kelso" shall mean Kelso & Company, L.P., a Delaware limited
partnership doing business as Kelso & Company.

       "Kelso Designees" shall mean William A. Marquard, John F.
McGillicuddy, David M. Roderick, John Rutledge IRA, Michael Rapoport, Patricia
Hetter Kelso and George L. Shinn.

       "LaSalle" shall mean LaSalle National Bank.


                                     -56-
<PAGE>

       "Leasehold" of any Person means all of the right, title and interest
of such Person as lessee or licensee in, to and under leases or licenses of
land, improvements and/or fixtures.

       "Lien" shall mean any mortgage, pledge, security interest,
encumbrance, lien or charge of any kind (including any agreement to give any of
the foregoing, any conditional sale or other title retention agreement or any
lease in the nature thereof).

       "Loan" shall have the meaning provided in Section 1.01.

       "Management Agreements" shall mean those agreements with members of,
or with respect to, the management of Holdings, the Borrower or any Subsidiary
that were made available to the Agent pursuant to Section 5.06 of the Original
Credit Agreement.

       "Management Investors" shall mean Daniel Simon and Brian Clingen.

       "Margin Reduction Discount" shall mean zero, provided that the Margin
Reduction Discount shall be increased to 1/4 of 1%, 3/4 of 1%, 1-1/4% or 1-3/4%,
as the case may be, as specified in clauses (i), (ii), (iii) or (iv) below, at
any time on or after the Closing Date, when, and for so long as, the ratio set
forth in such clause has been satisfied as at the Relevant Determination Date:

        (i)  the Margin Reduction Discount shall be 1/4 of 1% in the event
     that at the Relevant Determination Date the Modified Holdings Leverage
     Ratio is equal to or greater than 5.0 to 1 but less than 6.0 to 1;

       (ii)  the Margin Reduction Discount shall be 3/4 of 1% in the event
     that as at the Relevant Determination Date the Modified Holdings Leverage
     Ratio is equal to or greater than 4.0 to 1 but less than 5.0 to 1;
      (iii)  the Margin Reduction Discount shall be 1-1/4% in the event
     that as at the Relevant Determin
ation Date the Modified Holdings Leverage
     Ratio is equal to or greater than 3.0 to 1 but less than 4.0 to 1; or 

       (iv)  the Margin Reduction Discount shall be 1-3/4% in the event that
     as at the Relevant Determination Date the Modified Holdings Leverage Ratio
     is less than 3.0 to 1.

The Modified Holdings Leverage Ratio shall be determined (x) for the last day of
a fiscal month, quarter or year, by delivery of an officer's certificate of the
Borrower to the Banks pursuant to Section 6.01(e)(i) and (y) for the date of the
incurrence of Consolidated Debt after delivery of the officer's certificate
referred to in clause (x), by delivery of an officer's 



                                     -57-
<PAGE>

certificate of the Borrower to the Banks pursuant to Section 6.01(e)(ii), each
of which certificates shall set forth the calculation of the Modified Holdings
Leverage Ratio.  The Margin Reduction Discount so determined shall apply, except
as set forth below, from five Business Days after the date on which such
officer's certificate is delivered to the Agent to the earlier of (x) the date
on which the next certificate is delivered to the Agent pursuant to Section
6.01(e)(i) or (ii) and (y) the 30th day following the end of the fiscal month in
which such first certificate was delivered to the Agent pursuant to Section
6.01(e)(i).  Notwithstanding anything to the contrary contained above, the
Margin Reduction Discount shall be zero (x) if no officer's certificate has been
delivered to the Banks pursuant to Section 6.01(e) (i) which sets forth the
Modified Holdings Leverage Ratio for the Relevant Determination Date or the
financial statements upon which any such calculations are based have not been
delivered, until such a certificate and/or financial statements are delivered
and (y) at all times when there shall exist a violation of Section 8.01 or an
Event of Default.  It is understood and agreed that the Margin Reduction
Discount as provided above shall in no event be cumulative and only the Margin
Reduction Discount applicable under either clause (i), (ii), (iii) or (iv), if
any, contained in this definition shall be applicable.

       "Margin Stock" shall have the meaning provided in Regulation U.

       "Material Adverse Effect" shall mean a material adverse effect on the
business, property, assets, liabilities, operations, condition (financial or
otherwise) or prospects of (x) Holdings and its Subsidiaries taken as a whole
and/or (y) the Borrower and its Subsidiaries taken as a whole.

       "Maturity Date" shall mean September 30, 2003. 

       "Measurement Date" shall mean the last day of each fiscal quarter of
the Borrower.

       "Minimum Borrowing Amount" shall mean (i) for Loans maintained as Base
Rate Loans, $500,000 and (ii) for Loans maintained as Eurodollar Loans,
$1,000,000.

       "Modified Additional Cap Ex" shall mean for any fiscal year the sum of
(i) the Additional Cap Ex for such fiscal year plus (ii) the Adjusted Additional
Cap Ex for the preceding fiscal year.

       "Modified Adjusted EBITDA" of any Person shall mean, for any period
(i) the Adjusted EBITDA of such Person for such period plus (ii) with respect to
any business or assets acquired during such period pursuant to a Permitted
Acquisition consummated after the Closing Date, but only to the extent of
businesses or assets acquired directly by the Borrower or owned by a Person that
becomes a Subsidiary Guarantor, the Consolidated 


                                     -58-
<PAGE>

EBITDA attributable to such business, assets or Person for the portion of such
period prior to the consummation of such Permitted Acquisition. 

       "Modified Holdings Leverage Ratio" shall mean, with respect to any
Relevant Measurement Date, the Holdings Leverage Ratio determined as of such
date, modified by the inclusion in the computation thereof of any incremental
Consolidated Debt of Holdings incurred after such Relevant Measurement Date and
prior to the delivery of an officer's certificate pursuant to Section 6.01(e)(i)
in respect of the next Relevant Measurement Date.

       "Mortgaged Properties" shall mean the Real Properties subject to the
Mortgages. 

       "Net Cash Proceeds" shall mean, with respect to any Asset Sale, the
Cash Proceeds resulting therefrom net of expenses of sale or recovery (including
payment of principal, premium and interest of Indebtedness secured by the assets
which are the subject of the Asset Sale and required to be, and which is, repaid
under the terms thereof as a result of such Asset Sale), and incremental taxes
paid or payable as a result thereof.

       "New Mortgage" shall have the meaning provided in Section 6.10(b).

       "Note" shall have the meaning provided in Section 1.05.

       "Notice of Borrowing" shall have the meaning provided in Section 1.03.

       "Notice of Conversion" shall have the meaning provided in Section
1.06.

       "Notice Office" shall mean the office of the Agent at 130 Liberty
Street, New York, New York or such other office as the Agent may designate to
the Borrower from time to time.

       "Obligations" shall mean all amounts, direct or indirect, contingent
or absolute, of every type or description, and at any time existing, owing to
the Agent, the Collateral Agent or any Bank pursuant to the terms of this
Agreement or any other Credit Document.

       "Original Credit Agreements" shall have the meaning provided in the
Existing Credit Agreement.

       "Payment Office" shall mean the office of the Agent at 130 Liberty
Street, New York, New York or such other office as the Agent may designate to
the Borrower from time to time.


                                     -59-
<PAGE>

       "PBGC" shall mean the Pension Benefit Guaranty Corporation established
pursuant to Section 4002 of ERISA, or any successor thereto.

       "Permitted Acquisition" shall mean any acquisition (including through
a stock acquisition) of property or assets of a nature or type, or which will be
used in a business, permitted to be held or engaged in by Section 7.01 provided
that (x) the Holdings Leverage Ratio as of the last Measurement Date prior to
the consummation of such acquisition was less than 5.50 to 1.0 determined on a
pro forma basis as if the Permitted Acquisition and the related borrowings were
consummated on the first day of the 12-month period ending on such Measurement
Date and giving effect to pro forma adjustments to the Consolidated EBITDA of
the Person being acquired to give effect to contemplated cost savings as
estimated in good faith by the Borrower and agreed to by the Agent, or (y)
aggregate amount expended for all such acquisitions after the Restatement
Effective Date to the extent not effected in compliance with clause (x) above or
clause (z) below does not exceed $50,000,000 or (z) consented to in writing by
the Super-Majority Banks.

       "Permitted Asset Sale" shall mean an Asset Sale (x) permitted by the
expressed language of Section 7.02 (and not by the parenthetical in the lead in
paragraph of Section 7) and (y) resulting from a casualty or taking of assets of
the Borrower or any Subsidiary.

       "Permitted Encumbrances" shall mean, with respect to the Mortgaged
Property, such exceptions to title as are set forth in the title insurance
policy or title commitment delivered with respect thereto, all of which
exceptions must be reasonably acceptable to the Agent.

       "Permitted Holders" means Kelso and its Affiliates, the Kelso
Designees, the Management Investors, any employee stock ownership plan
established by the Borrower for the benefit of the employees of the Borrower or
any Subsidiary and their Permitted Transferees.

       "Permitted Holdings Debt" shall mean debt of Holdings, subordinated to
Holdings' obligations under the Holdings Guaranty, issued by Holdings after the
Consolidation Date provided that (i) all proceeds of such debt shall be
contributed as common capital to the Borrower, (ii) the terms and conditions
(other than the issuer, pricing (including whether cash pay or pay-in-kind) and
maturities, provided that no scheduled payment of principal or any one-time cash
payment of all accreted interest under a pay-in-kind issue, shall be due and
payable prior to the Maturity Date) are (in the reasonable opinion of the Agent)
substantially the same as, or no more adverse to the interests of the Banks
than, those contained in the Permitted Subordinated Debt or are consented to by
the Required Banks, (iii) such debt shall not be guaranteed by the Borrower or
any of its Subsidiaries and (iv) the 


                                     -60-
<PAGE>

Permitted Holdings Debt shall not exceed in the aggregate (x) $50 million less
(y) the aggregate principal amount of Additional Subordinated Debt.

       "Permitted Investments" shall mean (a) cash and Cash Equivalents, (b)
Investments in Subsidiary Guarantors, (c) (x) Investments in Specified
Subsidiaries to the extent made in connection with the acquisition thereof as
permitted by clause (B) of the second sentence of Section 7.06 and (y) all other
Investments not permitted by clause (b) and (c)(x) in an amount up to $7,500,000
in the aggregate, including Investments in a Person that becomes a Subsidiary of
the Borrower immediately after such Investment, provided (i) an Event of Default
has not occurred and is continuing and will not occur as a result of, in
connection with or after giving effect to such Investment and (ii) such Person,
at the time of such Investment or at the time such Person becomes a Subsidiary,
engages exclusively in the business permitted to be engaged in by Borrower and
its Subsidiaries pursuant to Section 7.01, (d) loans and advances of money in
the ordinary course of business and consistent with past practice to officers
and employees of Borrower or any of its Subsidiaries, (e) investments in
receivables owing to the Borrower and/or any Subsidiary, if created or acquired
in the ordinary course of business and payable or dischargeable in accordance
with customary trade terms, and (f) investments (including debt obligations)
received in connection with the bankruptcy or reorganization of suppliers and
customers and in settlement of delinquent obligations of, and other disputes
with, customers and suppliers arising in the ordinary course of business.

       "Permitted Liens" shall mean Liens described in clauses (a), (b) and
(d) of Section 7.03.

       "Permitted Subordinated Debt" shall mean the $325 million principal
amount of Senior Subordinated Notes, due 2006, issued by the Borrower on October
11, 1996 and December 11, 1996. 

       "Permitted Subordinated Debt Documents" shall mean all indentures,
agreements, notes and other instruments governing or evidencing Permitted
Subordinated Debt as in effect on the Closing Date. 

       "Permitted Transferees" means (i) in the case of Kelso, (A) any
Affiliate thereof (other than any corporation or other Person (except for any
corporation or other Person engaged in a business similar, complementary or
related to the nature or type of the business of Holdings and its Subsidiaries)
controlled by, or any investment fund (other than Kelso Investment Associates V,
L.P. or any investment fund that is solely comprised of current and former
professionals of Kelso) managed by, Kelso), (B) any managing director, general
partner, limited partner, director, officer or employee of Kelso or any
Affiliate thereof (collectively, "Kelso Associates"), (C) the heirs, executors,
administrators, testamentary trustees, legatees or beneficiaries of any Kelso
Associate or Kelso Designee and 


                                     -61-
<PAGE>

(D) any trust, the beneficiaries of which, or a corporation or partnership, the
stockholders or partners of which, include only a Kelso Associate or Kelso
Designee, his spouse, parents, siblings, or direct lineal descendants, and (ii)
in the case of any Management Investors, (A) his executor, administrator,
testamentary trustee, legatee or beneficiaries, (B) his spouse, parents,
siblings, members of his or her immediate family (including adopted children)
and/or direct lineal descendants or (C) a trust, the beneficiaries of which, or
a corporation or partnership, the stockholders or partners of which, include
only the Management Investor, as the case may be, and his spouse, parents,
siblings, members of his or her immediate family (including adopted children)
and/or direct lineal descendants.

       "Person" shall mean any individual, partnership, joint venture, firm,
corporation, association, trust or other enterprise or any government or
political subdivision or any agency, department or instrumentality thereof.

       "Plan" shall mean any multi-employer or single-employer plan as
defined in Section 4001 of ERISA, which is maintained or contributed to by (or
to which there is an obligation to contribute of) Holdings, the Borrower, a
Subsidiary or an ERISA Affiliate, and each such plan for the five year period
immediately following the latest date on which Holdings, the Borrower, a
Subsidiary, or an ERISA Affiliate maintained, contributed to or had an
obligation to contribute to such plan.

       "Pledge Agreements" shall mean the Borrower Pledge Agreement, the
Holdings Pledge Agreement and, once executed, the Subsidiary Pledge Agreement. 

       "Pledged Securities" shall mean all the Pledged Securities as defined
in the relevant Pledge Agreement.

       "Prime Lending Rate" shall mean the rate which Bankers Trust Company
announces from time to time as its prime lending rate, the Prime Lending Rate to
change when and as such prime lending rate changes.  The Prime Lending Rate is a
reference rate and does not necessarily represent the lowest or best rate
actually charged to any customer.  Bankers Trust Company may make commercial
loans or other loans at rates of interest at, above or below the Prime Lending
Rate.

       "RCRA" shall mean the Resource Conservation and Recovery Act, as
amended, 42 U.S.C. Section 6901 ET SEQ.

       "Real Property" of any Person shall mean all of the right, title and
interest of such Person in and to land, improvements and fixtures, including
Leaseholds.

       "Register" shall have the meaning provided in Section 11.16.


                                     -62-
<PAGE>

       "Regulation D" shall mean Regulation D of the Board of Governors of
the Federal Reserve System as from time to time in effect and any successor to
all or a portion thereof establishing reserve requirements.

       "Regulation U" shall mean Regulation U of the Board of Governors of
the Federal Reserve System as from time to time in effect and any successor to
all or a portion thereof establishing margin requirements.

       "Reinvestment Assets" shall mean any assets to be employed in the
business of the Borrower and its Subsidiaries as permitted by Section 7.01.

       "Reinvestment Election" shall have the meaning provided in Section
3.02(A)(b).

       "Reinvestment Notice" shall mean a written notice signed by an
Authorized Officer of the Borrower stating that the Borrower, in good faith,
intends and expects to use all or a specified portion of the Net Cash Proceeds
of a Permitted Asset Sale to purchase, construct or otherwise acquire
Reinvestment Assets.

       "Reinvestment Prepayment Amount" shall mean, with respect to any
Reinvestment Election, the amount, if any, on the Reinvestment Prepayment Date
relating thereto by which (a) the Anticipated Reinvestment Amount in respect of
such Reinvestment Election exceeds (b) the aggregate amount thereof expended by
the Borrower and its Subsidiaries to acquire Reinvestment Assets.

       "Reinvestment Prepayment Date" shall mean, with respect to any
Reinvestment Election, the earliest of (i) the date, if any, upon which the
Agent, on behalf of the Required Banks or the Required Banks (ECA), shall have
delivered a written termination notice to the Borrower, provided that such
notice may only be given while an Event of Default exists, (ii) the date
occurring 180 days after such Reinvestment Election and (iii) the date on which
the Borrower shall have determined not to, or shall have otherwise ceased to,
proceed with the purchase, construction or other acquisition of Reinvestment
Assets with the related Anticipated Reinvestment Amount.

       "Relevant Determination Date" shall mean, at any time, (x) the last
day of the then most recently ended fiscal month, quarter or year of Holdings
with respect to which an officer's certificate has been, or is required to be,
delivered to the Banks pursuant to Section 6.01(e)(i) or (y) if the Margin
Reduction Discount is then greater than zero, the last date subsequent to the
date specified in clause (x) on which any Consolidated Debt of Holdings and its
Subsidiaries has been incurred.


                                     -63-
<PAGE>

       "Reportable Event" shall mean an event described in Section 4043(c) of
ERISA with respect to a Plan as to which the 30-day notice requirement has not
been waived by the PBGC.

       "Required Banks" shall mean Banks holding more than 50% of the
aggregate principal amount of the Loans (or, if prior to the Closing Date, of
the aggregate Commitments). 

       "Required Banks (ECA)" shall mean the Required Banks as defined in the
Existing Credit Agreement.

       "Restatement Effective Date" shall mean October 8, 1996.

       "Scheduled Repayment" shall have the meaning provided in Section
3.02(A)(a).

       "SEC" shall have the meaning provided in Section 7.01(h).

       "SEC Regulation D" shall mean Regulation D as promulgated under the
Securities Act of 1933, as amended, as the same may be in effect from time to
time.

       "Secured Creditors" shall mean the Banks hereunder and the Banks party
to the Existing Credit Agreement.

       "Security Agreement" shall have the meaning provided in Section
4.01(h)(II).

       "Security Agreement Collateral" shall mean all "Collateral" as defined
in the Security Agreement.

       "Security Documents" shall mean each Pledge Agreement, the Security
Agreement, each Mortgage and, once executed, each New Mortgage and the
Subsidiary Security Agreement.

       "Senior Leverage Ratio" shall mean, at any Measurement Date, the ratio
of (x) Consolidated Senior Debt of the Borrower on such date to (y) Modified
Adjusted EBITDA of the Borrower for the 12-month period (taken as one accounting
period) ending on such date.

       "Shareholders' Agreements" shall mean the agreements entered into by
Holdings or any Subsidiary governing its capital stock and/or by shareholders
relating to any such entity or its capital stock that were made available to the
Agent pursuant to Section 5.06 of the Original Credit Agreements.


                                     -64-
<PAGE>

       "Smith Note" shall have the meaning provided in Section 7.04(g).

       "Specified Subsidiaries" shall have the meaning provided in Section
7.06.

       "Subordinated Debt" shall mean and include the Permitted Subordinated
Debt, the Additional Subordinated Debt and the Permitted Holdings Debt, in each
case once issued.

       "Subordinated Debt Documents" shall mean and include the Permitted
Subordinated Debt Documents and the execution version of all indentures,
agreements, notes and instruments governing, or evidencing, Additional
Subordinated Debt and/or Permitted Holdings Debt.

       "Subordinated Debt Indentures" shall mean the indentures governing
Permitted Subordinated Debt, Additional Subordinated Debt and/or Permitted
Holdings Debt.

       "Subsidiary" of any Person shall mean and include (i) any corporation
more than 50% of whose stock of any class or classes having by the terms thereof
ordinary voting power to elect a majority of the directors of such corporation
(irrespective of whether or not at the time stock of any class or classes of
such corporation shall have or might have voting power by reason of the
happening of any contingency) is at the time owned by such Person directly or
indirectly through Subsidiaries and (ii) any partnership, association, joint
venture or other entity in which such Person directly or indirectly through
Subsidiaries, has more than a 50% equity interest at the time.  Unless otherwise
expressly provided, all references herein to "Subsidiary" shall mean a
Subsidiary of the Borrower.

       "Subsidiary Guarantor" shall mean each Domestic Subsidiary, if any,
party to the Subsidiary Guaranty on the Closing Date and each Domestic
Subsidiary created thereafter that executes and delivers a counterpart of the
Subsidiary Guaranty, provided that at such time such Subsidiary also executes
and delivers a Subsidiary Pledge Agreement and a Subsidiary Security Agreement,
and takes such actions with respect thereto as the Administrative Agent
reasonably requests to perfect the Liens granted thereunder.

       "Subsidiary Guaranty" shall mean a guaranty agreement in form and
substance satisfactory to the Agent guaranteeing the Obligations.

       "Subsidiary Pledge Agreement" shall mean a pledge agreement in form
substantially the same as the Borrower Pledge Agreement and otherwise reasonably
satisfactory to the Agent.

       "Subsidiary Security Agreement" shall mean a security agreement in
form substantially the same as the Security Agreement and otherwise reasonably
satisfactory to the Agent.


                                     -65-
<PAGE>

       "Super-Majority Banks" shall mean the Banks which would constitute the
Required Banks if the reference to "50%" in the definition of Required Banks
were to read "66 2/3%."

       "Tax Sharing Agreement" shall mean the Tax Sharing Agreement dated as
of November 18, 1993 between the Borrower and Holdings in the form delivered to
the Banks prior to the Restatement Effective Date and as the same may be
modified with the consent of the Required Banks.

       "Taxes" shall have the meaning provided in Section 4.04(a).

       "TL Measurement Date" shall mean the last day of the last month ended
prior to the Closing Date.

       "TL Percentage" shall mean, at any time, that percentage equal to 100%
multiplied by a fraction the numerator of which is the outstanding principal
amount of the Loans and the denominator of which is the sum of (i) the
outstanding principal amount of the Loans and (ii) the outstanding principal
amount of AR Loans provided that for the purposes of any determination made
under Section 3.02(A)(c) during the period from the Closing Date to the date 180
days after the Closing Date "TL Percentage" shall equal 0%.

       "Total Commitment" shall mean the sum of the Commitments of each of
the Banks.

       "Transaction Expenses" shall have the meaning provided in the Existing
Credit Agreement.

       "Type" shall mean any type of Loan determined with respect to the
interest option applicable thereto, I.E., a Base Rate Loan or Eurodollar Loan.

       "UCC" shall mean the Uniform Commercial Code.

       "Unfunded Current Liability" of any Plan shall mean the amount, if
any, by which the actuarial present value of the accumulated plan benefits under
the Plan as of the close of its most recent plan year determined in accordance
with Statement of Financial Accounting Standards No. 35, based upon the
actuarial assumptions used by the Plan's actuary in the most recent annual
valuation of the Plan, exceeds the fair market value of the assets thereof,
determined in accordance with Section 412 of the Code.

       "Working Capital" shall mean the excess of Consolidated Current Assets
over Consolidated Current Liabilities.


                                     -66-
<PAGE>

       "Written" or "in writing" shall mean any form of written communication
or a communication by means of telex, facsimile transmission, telegraph or
cable.

       SECTION 10.  THE AGENT.

       1.101  APPOINTMENT.  The Banks hereby designate Bankers Trust Company
as Agent (for purposes of this Section 10, the term "Agent" shall include BTCo
in its capacity as Collateral Agent for the Secured Creditors pursuant to the
Security Documents) to act as specified herein and in the other Credit
Documents.  Each Bank hereby irrevocably authorizes, and each holder of any Note
by the acceptance of such Note shall be deemed irrevocably to authorize, the
Agent to take such action on its behalf under the provisions of this Agreement,
the other Credit Documents and any other instruments and agreements referred to
herein or therein and to exercise such powers and to perform such duties
hereunder and thereunder as are specifically delegated to or required of the
Agent by the terms hereof and thereof and such other powers as are reasonably
incidental thereto.  The Agent may perform any of its duties hereunder by or
through its respective officers, directors, agents, employees or affiliates. 
The Co-Agent shall have no duties or liabilities in acting in such capacity
hereunder.

       1.102  NATURE OF DUTIES.  The Agent shall not have any duties or
responsibilities except those expressly set forth in this Agreement and the
Security Documents.  Neither the Agent nor any of its respective officers,
directors, agents, employees or affiliates shall be liable for any action taken
or omitted by it or them hereunder or under any other Credit Document or in
connection herewith or therewith, unless caused by its or their gross negligence
or willful misconduct.  The duties of the Agent shall be mechanical and
administrative in nature; the Agent shall not have by reason of this Agreement
or any other Credit Document a fiduciary relationship in respect of any Bank or
the holder of any Note; and nothing in this Agreement or any other Credit
Document, expressed or implied, is intended to or shall be so construed as to
impose upon the Agent any obligations in respect of this Agreement or any other
Credit Document except as expressly set forth herein or therein.

       1.103  LACK OF RELIANCE ON THE AGENT.  Independently and without
reliance upon the Agent, each Bank and the holder of each Note, to the extent it
deems appropriate, has made and shall continue to make (i) its own independent
investigation of the financial condition and affairs of Holdings, the Borrower
and its Subsidiaries in connection with the making and the continuance of the
Loans and the taking or not taking of any action in connection herewith and (ii)
its own appraisal of the creditworthiness of Holdings, the Borrower and its
Subsidiaries and, except as expressly provided in this Agreement, the Agent
shall not have any duty or responsibility, either initially or on a continuing
basis, to provide any Bank or the holder of any Note with any credit or other
information with respect thereto, whether coming into its possession before the
making of the Loans or at any time or times thereafter.  


                                     -67-
<PAGE>

The Agent shall not be responsible to any Bank or the holder of any Note for any
recitals, statements, information, representations or warranties herein or in
any document, certificate or other writing delivered in connection herewith or
for the execution, effectiveness, genuineness, validity, enforceability,
perfection, collectibility, priority or sufficiency of this Agreement or any
other Credit Document or the financial condition of the Borrower and its
Subsidiaries or be required to make any inquiry concerning either the
performance or observance of any of the terms, provisions or conditions of this
Agreement or any other Credit Document, or the financial condition of Holdings,
the Borrower and its Subsidiaries or the existence or possible existence of any
Default or Event of Default.

       1.104  CERTAIN RIGHTS OF THE AGENT.  If the Agent shall request
instructions from the Required Banks (or, where applicable, the Super-Majority
Banks) with respect to any act or action (including failure to act) in
connection with this Agreement or any other Credit Document, the Agent shall be
entitled to refrain from such act or taking such action unless and until the
Agent shall have received instructions from the Required Banks (or, where
applicable, the Super-Majority Banks); and the Agent shall not incur liability
to any Person by reason of so refraining.  Without limiting the foregoing,
neither any Bank nor the holder of any Note shall have any right of action
whatsoever against the Agent as a result of the Agent acting or refraining from
acting hereunder or under any other Credit Document in accordance with the
instructions of the Required Banks (or, where applicable, the Super-Majority
Banks).

       1.105  RELIANCE.  The Agent shall be entitled to rely, and shall be
fully protected in relying, upon any note, writing, resolution, notice,
statement, certificate, telex, teletype or telecopier message, cablegram,
radiogram, order or other document or telephone message signed, sent or made by
any Person that the Agent believed to be the proper Person, and, with respect to
all legal matters pertaining to this Agreement and any other Credit Document and
its duties hereunder and thereunder, upon advice of counsel selected by the
Agent.

       1.106  INDEMNIFICATION.  To the extent the Agent is not reimbursed and
indemnified by the Borrower, the Banks will reimburse and indemnify the Agent,
in proportion to their respective Loans (or, if prior to the Closing Date,
Commitments), for and against any and all liabilities, obligations, losses,
damages, penalties, claims, actions, judgments, costs, expenses or disbursements
of whatsoever kind or nature which may be imposed on, asserted against or
incurred by the Agent in performing its respective duties hereunder or under any
other Credit Document, in any way relating to or arising out of this Agreement
or any other Credit Document; provided that no Bank shall be liable for any
portion of such liabilities, obligations, losses, damages, penalties, actions,
judgments, suits, costs, expenses or disbursements resulting from the Agent's
gross negligence or willful misconduct.


                                     -68-
<PAGE>

       1.107  THE AGENT IN ITS INDIVIDUAL CAPACITY.  With respect to its
obligation to make Loans under this Agreement, the Agent shall have the rights
and powers specified herein for a "Bank" and may exercise the same rights and
powers as though it were not performing the duties specified herein; and the
term "Banks," "Required Banks," "Letter of Credit Issuer", "Super-Majority
Banks," "holders of Notes" or any similar terms shall, unless the context
clearly otherwise indicates, include the Agent in its individual capacity.  The
Agent may accept deposits from, lend money to, and generally engage in any kind
of banking, trust or other business with the Borrower or any Affiliate of the
Borrower as if it were not performing the duties specified herein, and may
accept fees and other consideration from the Borrower for services in connection
with this Agreement and otherwise without having to account for the same to the
Banks.

       1.108  HOLDERS.  The Agent may deem and treat the payee of any Note as
the owner thereof for all purposes hereof unless and until a written notice of
the assignment, transfer or endorsement thereof, as the case may be, shall have
been filed with the Agent.  Any request, authority or consent of any Person who,
at the time of making such request or giving such authority or consent, is the
holder of any Note shall be conclusive and binding on any subsequent holder,
transferee, assignee or indorsee, as the case may be, of such Note or of any
Note or Notes issued in exchange therefor.

       1.109  RESIGNATION BY THE AGENT. (a)  The Agent may resign from the
performance of all its functions and duties hereunder and/or under the other
Credit Documents at any time by giving 15 Business Days' prior written notice to
the Borrower and the Banks.  Such resignation shall take effect upon the
appointment of a successor Agent pursuant to clauses (b) and (c) below or as
otherwise provided below.

       (b)  Upon any such notice of resignation, the Banks shall appoint a
successor Agent hereunder or thereunder who shall be the Co-Agent or such other
commercial bank or trust company as is reasonably acceptable to the Borrower.

       (c)  If a successor Agent shall not have been so appointed within such
15 Business Day period, the Agent, with the consent of the Borrower, shall then
appoint a successor Agent who shall serve as Agent hereunder or thereunder until
such time, if any, as the Banks appoint a successor Agent as provided above.

       (d)  If no successor Agent has been appointed pursuant to clause (b)
or (c) above by the 20th Business Day after the date such notice of resignation
was given by the Agent, the Agent's resignation shall become effective and the
Required Banks shall thereafter perform all the duties of the Agent hereunder
and/or under any other Credit Document until such time, if any, as the Banks
appoint a successor Agent as provided above.


                                     -69-
<PAGE>

       SECTION 11.  MISCELLANEOUS.

       1.111  PAYMENT OF EXPENSES, ETC.  The Borrower agrees to:  (i) whether
or not the transactions herein contemplated are consummated, pay all reasonable
out-of-pocket costs and expenses of the Agent and the Co-Agent in connection
with the negotiation, preparation, execution and delivery of the Credit
Documents and the documents and instruments referred to therein and any
amendment, waiver or consent relating thereto (including, without limitation,
the reasonable fees and disbursements of their respective counsel) and of the
Agent, the Co-Agent and each of the Banks in connection with the enforcement of
the Credit Documents and the documents and instruments referred to therein
(including, without limitation, the reasonable fees and disbursements of counsel
for the Agent, the Co-Agent and for each of the Banks); (ii) pay and hold each
of the Banks harmless from and against any and all present and future stamp and
other similar taxes with respect to the foregoing matters and save each of the
Banks harmless from and against any and all liabilities with respect to or
resulting from any delay or omission (other than to the extent attributable to
such Bank) to pay such taxes; and (iii) indemnify each Bank (including in its
capacity as the Agent or Co-Agent), its officers, directors, employees,
representatives and agents from and hold each of them harmless against any and
all losses, liabilities, claims, damages or expenses incurred by any of them as
a result of, or arising out of, or in any way related to, or by reason of, (a)
any investigation, litigation or other proceeding (whether or not any Bank is a
party thereto) related to the entering into and/or performance of any
Transaction Document or the use of the proceeds of any Loans hereunder or the
Transaction or the consummation of any transactions contemplated in any Credit
Document, or (b) the actual or alleged presence of Hazardous Materials in the
air, surface water or groundwater or on the surface or subsurface of any Real
Property owned or at any time operated by the Borrower or any of its
Subsidiaries, the release, generation, storage, transportation, handling or
disposal of Hazardous Materials at any location, whether or not owned or
operated by the Borrower or any of its Subsidiaries, the non-compliance of any
Real Property with foreign, federal, state and local laws, regulations, and
ordinances (including applicable permits thereunder) applicable to any Real
Property, or any Environmental Claim asserted against the Borrower, any of its
Subsidiaries or any Real Property owned or at any time operated by the Borrower
or any of its Subsidiaries, including, in each case, without limitation, the
reasonable fees and disbursements of counsel incurred in connection with any
such investigation, litigation or other proceeding (but excluding any such
losses, liabilities, claims, damages or expenses to the extent incurred by
reason of the gross negligence or willful misconduct of the Person to be
indemnified).

       1.112  RIGHT OF SETOFF.  In addition to any rights now or hereafter
granted under applicable law or otherwise, and not by way of limitation of any
such rights, if an Event of Default then exists, each Bank is hereby authorized
at any time or from time to time, without presentment, demand, protest or other
notice of any kind to the Borrower or to any other Person, any such notice being
hereby expressly waived, to set off and to 


                                     -70-
<PAGE>

appropriate and apply any and all deposits (general or special) and any other
Indebtedness at any time held or owing by such Bank (including without
limitation by branches and agencies of such Bank wherever located) to or for the
credit or the account of the Borrower against and on account of the Obligations
and liabilities of the Borrower to such Bank under this Agreement or under any
of the other Credit Documents, including, without limitation, all interests in
Obligations purchased by such Bank pursuant to Section 11.06(b), and all other
claims of any nature or description arising out of or connected with this
Agreement or any other Credit Document, irrespective of whether or not such Bank
shall have made any demand hereunder and although said Obligations, liabilities
or claims, or any of them, shall be contingent or unmatured.

       1.113  NOTICES.  Except as otherwise expressly provided herein, all
notices and other communications provided for hereunder shall be in writing
(including telegraphic, telex, telecopier or cable communication) and mailed,
telegraphed, telexed, telecopied, cabled or delivered, if to the Borrower, at
the address specified opposite its signature below; if to any Bank, at its
address specified for such Bank on Annex II hereto; or, at such other address as
shall be designated by any party in a written notice to the other parties
hereto.  All such notices and communications shall be mailed, telegraphed,
telexed, telecopied, or cabled or sent by overnight courier, and shall be
effective when received.

       1.114  BENEFIT OF AGREEMENT.  (a)  This Agreement shall be binding
upon and inure to the benefit of and be enforceable by the respective successors
and assigns of the parties hereto, provided that the Borrower may not assign or
transfer any of its rights or obligations hereunder without the prior written
consent of the Banks.  Each Bank may at any time grant participations in any of
its rights hereunder or under any of the Notes to another financial institution,
provided that in the case of any such participation, the participant shall not
have any rights under this Agreement or any of the other Credit Documents (the
participant's rights against such Bank in respect of such participation to be
those set forth in the agreement executed by such Bank in favor of the
participant relating thereto) and all amounts payable by the Borrower hereunder
shall be determined as if such Bank had not sold such participation, except that
the participant shall be entitled to the benefits of Sections 1.10 and 4.04 of
this Agreement to the extent that such Bank would be entitled to such benefits
if the participation had not been entered into or sold, and, provided further
that no Bank shall transfer, grant or assign any participation under which the
participant shall have rights to approve any amendment to or waiver of this
Agreement or any other Credit Document except to the extent such amendment or
waiver would (i) extend the final scheduled maturity of any Loan or Note in
which such participant is participating (it being understood that any waiver of
the application of any prepayment or the method of any application of any
prepayment to, the amortization of the Loans shall not constitute an extension
of the final maturity date), or reduce the rate or extend the time of payment of
interest or Fees thereon (except in connection with a waiver of the
applicability of any post-default increase in interest rates), or reduce the
principal amount thereof, or increase such participant's participating interest


                                     -71-
<PAGE>

in any Commitment over the amount thereof then in effect (it being understood
that a waiver of any Default or Event of Default or of a mandatory reduction in
the Total Commitment, or a mandatory prepayment, shall not constitute a change
in the terms of any Commitment), (ii) release all or substantially all of the
Collateral or (iii) consent to the assignment or transfer by the Borrower of any
of its rights and obligations under this Agreement or any other Credit Document.

       (b)  Notwithstanding the foregoing, (x) any Bank may assign all or a
portion of its outstanding Loans and its rights and obligations hereunder to
another Bank, and (y) with the consent of the Agent and the Borrower (which
consents shall not be unreasonably withheld), any Bank may assign all or a
portion of its outstanding Loans and its rights and obligations hereunder to one
or more commercial banks or other financial institutions (including one or more
Banks).  No assignment pursuant to the immediately preceding sentence shall to
the extent such assignment represents an assignment to an institution other than
one or more Banks hereunder, be in an aggregate amount less than $5,000,000
unless the entire Loans of the assigning Bank are so assigned.  If any Bank so
sells or assigns all or a part of its rights hereunder or under the Notes, any
reference in this Agreement or the Notes to such assigning Bank shall thereafter
refer to such Bank and to the respective assignee to the extent of their
respective interests and the respective assignee shall have, to the extent of
such assignment (unless otherwise provided therein), the same rights and
benefits as it would if it were such assigning Bank.  Each assignment pursuant
to this Section 11.04(b) shall be effected by the assigning Bank and the
assignee Bank executing an Assignment Agreement substantially in the form of
Exhibit H (appropriately completed).  In the event of any such assignment (x) to
a commercial bank or other financial institution not previously a Bank
hereunder, either the assigning or the assignee Bank shall pay to the Agent a
nonrefundable assignment fee of $3,500 and (y) to a Bank, either the assigning
or assignee Bank shall pay to Agent a nonrefundable assignment fee of $2,000,
and at the time of any assignment pursuant to this Section 11.04(b), (i) Annex I
shall be deemed to be amended to reflect the Loans of the respective assignee
(which shall result in a direct reduction to the Loans of the assigning Bank)
and of the other Banks, and (ii) the Borrower will issue new Notes to the
respective assignee and to the assigning Bank in conformity with the
requirements of Section 1.05.  Each Bank and the Borrower agree to execute such
documents (including without limitation amendments to this Agreement and the
other Credit Documents) as shall be necessary to effect the foregoing.  Nothing
in this clause (b) shall prevent or prohibit any Bank from pledging its Notes or
Loans to a Federal Reserve Bank in support of borrowings made by such Bank from
such Federal Reserve Bank.  

       (c)  Notwithstanding any other provisions of this Section 11.04, no
transfer or assignment of the interests or obligations of any Bank hereunder or
any grant of participation therein shall be permitted if such transfer,
assignment or grant would require the Borrower to file a registration statement
with the SEC or to qualify the Loans under the "Blue Sky" laws of any State.


                                     -72-
<PAGE>

       (d)  Each Bank initially party to this Agreement hereby represents,
and each Person that becomes a Bank pursuant to an assignment permitted by this
Section 12 will, upon its becoming party to this Agreement, represent that it is
a commercial lender, other financial institution or other "accredited" investor
(as defined in SEC Regulation D) which makes loans in the ordinary course of its
business and that it will make or acquire Loans for its own account in the
ordinary course of such business, provided that subject to the preceding clauses
(a) and (b), the disposition of any promissory notes or other evidences of or
interests in Indebtedness held by such Bank shall at all times be within its
exclusive control.

       1.115  NO WAIVER; REMEDIES CUMULATIVE.  No failure or delay on the
part of the Agent or any Bank in exercising any right, power or privilege
hereunder or under any other Credit Document and no course of dealing between
the Borrower and the Agent or any Bank shall operate as a waiver thereof; nor
shall any single or partial exercise of any right, power or privilege hereunder
or under any other Credit Document preclude any other or further exercise
thereof or the exercise of any other right, power or privilege hereunder or
thereunder.  The rights and remedies herein expressly provided are cumulative
and not exclusive of any rights or remedies which the Agent or any Bank would
otherwise have.  No notice to or demand on the Borrower in any case shall
entitle the Borrower to any other or further notice or demand in similar or
other circumstances or constitute a waiver of the rights of the Agent or the
Banks to any other or further action in any circumstances without notice or
demand.

       1.116  PAYMENTS PRO RATA.  (a)  The Agent agrees that promptly after
its receipt of each payment from or on behalf of the Borrower in respect of any
Obligations hereunder, it shall distribute such payment to the Banks (other than
any Bank that has expressly waived its right to receive its PRO RATA share
thereof) PRO RATA based upon their respective shares, if any, of the Obligations
with respect to which such payment was received.

       (b)  Each of the Banks agrees that, if it should receive any amount
hereunder (whether by voluntary payment, by realization upon security, by the
exercise of the right of setoff or banker's lien, by counterclaim or cross
action, by the enforcement of any right under the Credit Documents, or
otherwise) which is applicable to the payment of the principal of, or interest
on, the Loans or Fees, of a sum which with respect to the related sum or sums
received by other Banks is in a greater proportion than the total of such
Obligation then owed and due to such Bank bears to the total of such Obligation
then owed and due to all of the Banks immediately prior to such receipt, then
such Bank receiving such excess payment shall purchase for cash without recourse
or warranty from the other Banks an interest in the Obligations to such Banks in
such amount as shall result in a proportional participation by all of the Banks
in such amount, provided that if all or any portion of such excess amount is


                                     -73-
<PAGE>

thereafter recovered from such Bank, such purchase shall be rescinded and the
purchase price restored to the extent of such recovery, but without interest.  

       1.117  CALCULATIONS; COMPUTATIONS.  (a)  The financial statements to
be furnished to the Banks pursuant hereto shall be made and prepared in
accordance with GAAP consistently applied throughout the periods involved
(except as set forth in the notes thereto or as otherwise disclosed in writing
by the Borrower to the Banks), provided that (x) except as otherwise
specifically provided herein, all computations determining compliance with
Sections 7 and 8, including definitions used therein, shall utilize accounting
principles and policies in effect at the time of the preparation of, and in
conformity with those used to prepare, the December 31, 1995 historical
financial statements of the Borrower delivered to the Banks pursuant to Section
5.10(b) and (y) that if at any time the computations determining compliance with
Sections 7 and 8 utilize accounting principles different from those utilized in
the financial statements furnished to the Banks, such financial statements shall
be accompanied by reconciliation work-sheets.

       (b)  All computations of interest and Fees hereunder shall be made on
the actual number of days elapsed over a year of 360 days.

       1.118  GOVERNING LAW; SUBMISSION TO JURISDICTION; VENUE; WAIVER OF
JURY TRIAL.  (a)  This Agreement and the other Credit Documents and the rights
and obligations of the parties hereunder and thereunder shall be construed in
accordance with and be governed by the law of the state of New York.  Any legal
action or proceeding with respect to this Agreement or any other Credit Document
may be brought in the courts of the State of New York or of the United States
for the Southern District of New York, and, by execution and delivery of this
Agreement, the Borrower hereby irrevocably accepts for itself and in respect of
its property, generally and unconditionally, the jurisdiction of the aforesaid
courts.  The Borrower further irrevocably consents to the service of process out
of any of the aforementioned courts in any such action or proceeding by the
mailing of copies thereof by registered or certified mail, postage prepaid, to
the Borrower located outside New York City and by hand delivery to the Borrower
located within New York City, at its address for notices pursuant to Section
11.03, such service to become effective 30 days after such mailing.  The
Borrower hereby irrevocably designates appoints and empowers CT Corporation
System, with offices on the date hereof located at 1633 Broadway, New York, New
York 10019, as its agent for service of process in respect of any such action or
proceeding.  Nothing herein shall affect the right of the Agent or any Bank to
serve process in any other manner permitted by law or to commence legal
proceedings or otherwise proceed against the Borrower in any other jurisdiction.

       (b)  The Borrower hereby irrevocably waives any objection which it may
now or hereafter have to the laying of venue of any of the aforesaid actions or
proceedings arising out of or in connection with this Agreement or any other
Credit Document brought in the 


                                     -74-
<PAGE>

courts referred to in clause (a) above and hereby further irrevocably waives and
agrees not to plead or claim in any such court that any such action or
proceeding brought in any such court has been brought in an inconvenient forum.

       (c)  Each of the parties to this agreement hereby irrevocably waives
all right to a trial by jury in any action, proceeding or counterclaim arising
out of or relating to this Agreement, the other Credit Documents or the
transactions contemplated hereby or thereby.

       1.119  COUNTERPARTS.  This Agreement may be executed in any number of
counterparts and by the different parties hereto on separate counterparts, each
of which when so executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument.  A set of counterparts
executed by all the parties hereto shall be lodged with the Borrower and the
Agent.

       11.10  EXECUTION.  This Agreement shall be deemed executed by all
parties when the Borrower and each of the Banks shall have signed a copy hereof
(whether the same or different copies) and shall have delivered the same to the
Agent at the Payment Office of the Agent or, in the case of the Banks, shall
have given to the Agent telephonic (confirmed in writing), written telex or
facsimile transmission notice (actually received) at such office that the same
has been signed and mailed to it.

       11.11  HEADINGS DESCRIPTIVE.  The headings of the several sections and
subsections of this Agreement are inserted for convenience only and shall not in
any way affect the meaning or construction of any provision of this Agreement.

       11.12  AMENDMENT OR WAIVER.  Neither this Agreement nor any other
Credit Document nor any terms hereof or thereof may be changed, waived,
discharged or terminated unless such change, waiver, discharge or termination is
in writing signed by the Borrower and the Required Banks, provided that no such
change, waiver, discharge or termination shall, without the consent of each Bank
affected thereby, (i) extend the Maturity Date (it being understood that any
waiver of the application of any prepayment of or the method of application of
any prepayment to the amortization of, the Loans shall not constitute any such
extension), or reduce the rate or extend the time of payment of interest (other
than as a result of waiving the applicability of any post-default increase in
interest rates) or Fees thereon, or reduce the principal amount thereof, or
increase the Commitment of any Bank over the amount thereof then in effect (it
being understood that a waiver of any Default or Event of Default, or of a
mandatory reduction in the Total Commitment, shall not constitute a change in
the terms of any Commitment of any Bank), (ii) release or permit the release of
all or substantially all of the Collateral except as expressly provided in the
Credit Documents, (iii) amend, modify or waive any provision of this Section
11.12, (iv) reduce the percentage specified in, or otherwise modify, the
definition of Required Banks or (v) consent to the assignment or transfer by the
Borrower of any of its rights and obligations under this 



                                     -75-
<PAGE>

Agreement provided further that no such change, waiver, discharge or termination
shall without the consent of the Super-Majority Banks change directly or
indirectly the definition of Permitted Acquisition or Super-Majority Banks,
extend the date of payment of, or reduce the amount of, any Scheduled Repayment,
or release Holdings from the Holdings Guaranty and/or release the Borrower's
stock pledged under the Holdings Pledge Agreement.  No provision of Section 10
may be amended without the consent of the Agent and to the extent any such
amendment would affect the Co-Agent solely in its capacity as such, the
Co-Agent.

       11.13  SURVIVAL.  All indemnities set forth herein including, without
limitation, in Section 1.10, 1.11, 3.04, 10.06 or 11.01 shall survive the
execution and delivery of this Agreement and the making and repayment of the
Loans.     

       11.14  DOMICILE OF LOANS.  Each Bank may transfer and carry its Loans
at, to or for the account of any branch office, subsidiary or affiliate of such
Bank, provided that the Borrower shall not be responsible for costs arising
under Section 1.10 or 3.04 resulting from any such transfer (other than a
transfer pursuant to Section 1.12) to the extent not otherwise applicable to
such Bank prior to such transfer.

       11.15  CONFIDENTIALITY.  Subject to Section 11.04, the Banks shall
hold all non-public information obtained pursuant to the requirements of this
Agreement which has been identified as such by the Borrower in accordance with
its customary procedure for handling confidential information of this nature and
in accordance with safe and sound banking practices and in any event may make
disclosure reasonably required by any bona fide transferee or participant in
connection with the contemplated transfer of any Loans or participation therein
(so long as such transferee or participant agrees to abide by the provisions of
this Section 11.15) or as required or requested by any governmental agency or
representative thereof or pursuant to legal process, provided that, unless
specifically prohibited by applicable law or court order, each Bank shall notify
the Borrower of any request by any governmental agency or representative thereof
(other than any such request in connection with an examination of the financial
condition of such Bank by such governmental agency) for disclosure of any such
non-public information prior to disclosure of such information, and provided
further that in no event shall any Bank be obligated or required to return any
materials furnished by the Borrower or any Subsidiary.  

       11.16  LENDER REGISTER.  The Borrower hereby designates the Agent to
serve as its agent, solely for purposes of this Section 11.16, to maintain a
register (the "Register") on which it will record the Commitment, if any, from
time to time of each of the Banks, the Loans made by each of the Banks and each
repayment in respect of the principal amount of the Loans of each Bank.  Failure
to make any such recordation, or any error in such recordation, shall not affect
the Borrower's obligations in respect of such Loans.  With respect to any Bank,
the transfer of the rights to the principal of, and interest on, any Loans shall
not be effective until such transfer is recorded on the Register maintained by
the Agent 


                                     -76-
<PAGE>

with respect to ownership of such Loans and prior to such recordation all
amounts owing to the transferor with respect to such Loans shall remain owing to
the transferor.  The registration of assignment or transfer of all or part of
any Loans shall be recorded by the Agent on the Register only upon the
acceptance by the Agent of a properly executed and delivered Assignment
Agreement pursuant to Section 11.04(b).  The Borrower agrees to indemnify the
Agent from and against any and all losses, claims, damages and liabilities of
whatsoever nature which may be imposed on, asserted against or incurred by the
Agent in performing its duties under this Section 11.16 other than those
resulting from the Agent's willful misconduct or gross negligence.


                                     -77-
<PAGE>

       IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Agreement to be duly executed and delivered as of the date
first above written. 


ADDRESS:
- -------

321 N. Clark Street             UNIVERSAL OUTDOOR, INC.,
Suite 1010                        as Borrower
Chicago, Illinois
Attention: Brian T. Clingen
Tel. No.: (312) 644-8673        By: 
Fax No.: (312) 644-8071             --------------------------
                                     Name:
                                     Title:


                                BANKERS TRUST COMPANY,
                                 Individually and as Agent


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                LA SALLE NATIONAL BANK,
                                 Individually and as Co-Agent


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                BANK OF AMERICA ILLINOIS


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


<PAGE>

                                BANKBOSTON, N.A. 

                                By: 
                                    --------------------------
                                     Name:
                                     Title:


                                UNION BANK OF CALIFORNIA, N.A.


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


                                THE BANK OF NEW YORK


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


                                BANQUE PARIBAS


                                By: 
                                    --------------------------
                                     Name:
                                     Title:

                                CREDIT LYONNAIS, Chicago Branch 


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


<PAGE>

                                THE FIRST NATIONAL BANK
                                 OF CHICAGO


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


                                FLEET BANK, N.A.


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                HELLER FINANCIAL, INC.


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                STATE STREET BANK AND TRUST
                                 COMPANY


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                SUN TRUST BANK


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


<PAGE>

                                VAN KAMPEN AMERICAN CAPITAL PRIME
                                 RATE INCOME FUND


                                By: 
                                    --------------------------
                                     Name:
                                     Title: 


                                SOUTHERN PACIFIC THRIFT AND LOAN


                                By: 
                                    --------------------------
                                     Name:
                                     Title:


<PAGE>

                                                                         ANNEX I


                               COMMITMENTS



                     
       BANK                     COMMITMENT
       ----                     ----------

  Bankers Trust                $ 6,333,334
  Company

  La Salle National              8,500,000
  Bank

  Bank of America                8,333,332
  Illinois  

  BankBoston                     8,333,332
  (formerly known as First
  National Bank of Boston)

  Union Bank of                  8,333,332
  California, N.A.

  The Bank of New                3,666,667
  York

  Banque Paribas                 3,666,667

  Credit Lyonnais                3,666,667

  The First National             3,666,667
  Bank of Chicago

  Fleet Bank, N.A.               3,666,667

  Heller Financial, Inc.         3,666,667

  State Street Bank and          3,666,667
  Trust Company


<PAGE>

                                                                         ANNEX I
                                                                          Page 2

                     
       BANK                     COMMITMENT
       ----                     ----------

  Sun Trust Bank                 3,666,667

  Van Kampen American            3,666,667
  Capital Prime Rate

  Southern Pacific               2,166,667
   Thrift and Loan



                              ------------
       Total:                 $ 75,000,000
                              ------------
                              ------------

<PAGE>

                                                                        ANNEX II


                    BANK ADDRESSES


Bankers Trust Company

                          
                          130 Liberty Street
                          New York, New York  10006
                          Attention:  Anthony LoGrippo 
                          Tel. No.:  (212) 250-4886
                          Fax  No.:  (212) 250-7218


La Salle National Bank    120 South LaSalle Street
                          Chicago, Illinois  60603
                          Attention:  Jeffrey D. Steele
                          Tel. No.:  (312) 904-2721
                          Fax  No.:  (312) 904-4364


Bank of America Illinois  231 South LaSalle Street
                          Chicago, Illinois 60697
                          Attention: Charles Gonzalez
                          Tel. No.: (312) 828-2710
                          Fax No. : (312) 828-1974


BankBoston
                          Mail Stop 01-08-08
(formerly known as        100 Federal Street
First National Bank       Boston, Massachusetts 02110
of Boston)                Attention: Julie Jalelian
                          Tel. No.: (617) 434-9974
                          Fax No. : (617) 434-3401


Union Bank                445 South Figuera Street
                          15th Floor
                          Los Angeles, California 90071
                          Attention: Kevin Sampson
                          Tel. No.: (213) 236-6585
                          Fax No. : (213) 236-5747


The Bank of New York      One Wall Street
                          New York, New York 10286
                          Attention: Jerome Kapelus
                          Tel. No.: (212) 635-8694
                          Fax No. : (212) 635-8593


<PAGE>

Banque Paribas            787 Seventh Avenue
                          New York, New York 10019
                          Attention: Phillip Vuarchex
                          Tel. No.: (212) 841-2000
                          Fax No. : (212) 841-2146


Credit Lyonnais           1301 Avenue of the Americas
                          New York, New York 10019
                          Attention: Mr. Michael Regan
                          Tel. No.: (212) 261-7000
                          Fax No. : (212) 459-3170


The First National        One First National Plaza
Bank of Chicago           Chicago, Illinois 60670
                          Attention: Jeff Bakalar
                          Tel. No.: (312) 732-3179
                          Fax No. : (312) 732-8587


Fleet Bank, N.A.          175 Water Street
                          28th Floor
                          New York, New York 10038
                          Attention:  Tanya Crossley
                          Tel. No.: (212) 602-2995
                          Fax No. : (212) 602-2663


<PAGE>

Heller Financial, Inc.    500 West Monroe Street
                          Chicago, Illinois 60661
                          Attention: Joann Holmann
                          Tel. No.: (312) 441-7596
                          Fax No. : (312) 441-7357


State Street Bank and     225 Franklin Street
Trust Company             Boston, Massachusetts 02110
                          Attention: John Tyler
                          Tel. No.: (617) 664-4303



Sun Trust Bank            Mail Code FL-Orlando-2047
                          Post Office Box 3833
                          Orlando, Florida 32802
                          Attention: Chris Aguliar
                          Tel. No.: (407) 237-5210
                          Fax No. : (407) 237-4253


Van Kampen American       One Parkview Plaza
Capital                   Oakbrook Terrace, Illinois 60181
                          Attention:  Jeff Maillet
                          Tel. No.: (708) 684-6438
                          Fax No. : (708) 684-6740


Southern Pacific Thrift   12300 Wilshire Boulevard
and Loan                  Suite 200
                          Los Angeles, California 90025
                          Attention: Chris Kelleher
                          
                          Tel. No.: (310) 442-3351
                          Fax No. : (310) 207-4067


<PAGE>

                                                                       ANNEX III


                 GOVERNMENT APPROVALS


<PAGE>

                                                                        ANNEX IV


                     SUBSIDIARIES


<PAGE>

                                                                         ANNEX V


                      PROPERTIES


<PAGE>

                                                                        ANNEX VI


                EXISTING INDEBTEDNESS


<PAGE>

                                                                       ANNEX VII


                  INSURANCE POLICIES


<PAGE>

                                                                      ANNEX VIII


                    EXISTING LIENS


<PAGE>

                                                                        ANNEX IX


                   MANAGEMENT FEES


                         None
                           


<PAGE>

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                              AMENDED AND RESTATED
                                CREDIT AGREEMENT


                                      among


                             UNIVERSAL OUTDOOR, INC.


                          VARIOUS LENDING INSTITUTIONS,

                             LA SALLE NATIONAL BANK,
                                   AS CO-AGENT

                                       and

                             BANKERS TRUST COMPANY,
                                    AS AGENT

                         ------------------------------

                            Dated as of May 21, 1997

                         ------------------------------

                                  $225,000,000

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

<PAGE>

                                TABLE OF CONTENTS


                                                                            Page
                                                                            ----


SECTION 1.  Amount and Terms of Credit . . . . . . . . . . . . . . . . . . .   1
     1.01  Commitment. . . . . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.02  Minimum Borrowing Amounts, etc. . . . . . . . . . . . . . . . . .   3
     1.03  Notice of Borrowing, etc. . . . . . . . . . . . . . . . . . . . .   3
     1.04  Disbursement of Funds . . . . . . . . . . . . . . . . . . . . . .   4
     1.05  Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     1.06  Conversions . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
     1.07  Pro Rata Borrowings . . . . . . . . . . . . . . . . . . . . . . .   6
     1.08  Interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     1.09  Interest Periods. . . . . . . . . . . . . . . . . . . . . . . . .   7
     1.10  Increased Costs, Illegality, etc. . . . . . . . . . . . . . . . .   9
     1.11  Compensation. . . . . . . . . . . . . . . . . . . . . . . . . . .  11
     1.12  Change of Lending Office. . . . . . . . . . . . . . . . . . . . .  11
     1.13  Replacement of Banks. . . . . . . . . . . . . . . . . . . . . . .  11

SECTION 2.  Letters of Credit. . . . . . . . . . . . . . . . . . . . . . . .  12
     2.01  Letters of Credit . . . . . . . . . . . . . . . . . . . . . . . .  12
     2.02  Minimum Stated Amount . . . . . . . . . . . . . . . . . . . . . .  13
     2.03  Letter of Credit Requests; Notices of Issuance. . . . . . . . . .  13
     2.04  Agreement to Repay Letter of Credit Drawings. . . . . . . . . . .  13
     2.05  Letter of Credit Participations . . . . . . . . . . . . . . . . .  14
     2.06  Increased Costs . . . . . . . . . . . . . . . . . . . . . . . . .  16

SECTION 3.  Fees; Commitments. . . . . . . . . . . . . . . . . . . . . . . .  17
     3.01  Fees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
     3.02  Voluntary Reduction of Commitments. . . . . . . . . . . . . . . .  19
     3.03  Mandatory Adjustments of Commitments, etc.. . . . . . . . . . . .  19

SECTION 4.  Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
     4.01  Voluntary Prepayments . . . . . . . . . . . . . . . . . . . . . .  19
     4.02  Mandatory Prepayments . . . . . . . . . . . . . . . . . . . . . .  20


                                       (i)
<PAGE>

                                                                            Page
                                                                            ----

     4.03  Method and Place of Payment . . . . . . . . . . . . . . . . . . .  23
     4.04  Net Payments. . . . . . . . . . . . . . . . . . . . . . . . . . .  23

SECTION 5.  Conditions Precedent . . . . . . . . . . . . . . . . . . . . . .  25
     5.01  Operative Date.   . . . . . . . . . . . . . . . . . . . . . . . .  25
     5.02  All Credit Events . . . . . . . . . . . . . . . . . . . . . . . .  26

SECTION 6.  Representations, Warranties and Agreements . . . . . . . . . . .  26
     6.01  Corporate Status. . . . . . . . . . . . . . . . . . . . . . . . .  26
     6.02  Corporate Power and Authority . . . . . . . . . . . . . . . . . .  27
     6.03  No Violation. . . . . . . . . . . . . . . . . . . . . . . . . . .  27
     6.04  Litigation. . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
     6.05  Use of Proceeds; Margin Regulations . . . . . . . . . . . . . . .  27
     6.06  Governmental Approvals. . . . . . . . . . . . . . . . . . . . . .  28
     6.07  Investment Company Act. . . . . . . . . . . . . . . . . . . . . .  28
     6.08  Public Utility Holding Company Act. . . . . . . . . . . . . . . .  28
     6.09  True and Complete Disclosure. . . . . . . . . . . . . . . . . . .  28
     6.10  Financial Condition; Financial Statements . . . . . . . . . . . .  29
     6.11  Security Interests. . . . . . . . . . . . . . . . . . . . . . . .  30
     6.12  Tax Returns and Payments. . . . . . . . . . . . . . . . . . . . .  30
     6.13  Compliance with ERISA . . . . . . . . . . . . . . . . . . . . . .  30
     6.14  Subsidiaries. . . . . . . . . . . . . . . . . . . . . . . . . . .  31
     6.15  Patents, etc. . . . . . . . . . . . . . . . . . . . . . . . . . .  31
     6.16  Pollution and Other Regulations . . . . . . . . . . . . . . . . .  31
     6.17  Properties. . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
     6.18  Labor Relations . . . . . . . . . . . . . . . . . . . . . . . . .  33
     6.19  Existing Indebtedness . . . . . . . . . . . . . . . . . . . . . .  33

SECTION 7.  Affirmative Covenants. . . . . . . . . . . . . . . . . . . . . .  33
     7.01  Information Covenants . . . . . . . . . . . . . . . . . . . . . .  33
     7.02  Books, Records and Inspections. . . . . . . . . . . . . . . . . .  36
     7.03  Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
     7.04  Payment of Taxes. . . . . . . . . . . . . . . . . . . . . . . . .  37
     7.05  Consolidated Corporate Franchises . . . . . . . . . . . . . . . .  37
     7.06  Compliance with Statutes, etc.. . . . . . . . . . . . . . . . . .  37
     7.07  ERISA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
     7.08  Good Repair . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
     7.09  End of Fiscal Years; Fiscal Quarters. . . . . . . . . . . . . . .  38
     7.10  Additional Security; Further Assurances . . . . . . . . . . . . .  38
     7.11  Corporate Separateness. . . . . . . . . . . . . . . . . . . . . .  39


                                      (ii)
<PAGE>

                                                                            Page
                                                                            ----

     7.12  Compliance with Environmental Laws. . . . . . . . . . . . . . . .  40

SECTION 8.  Negative Covenants . . . . . . . . . . . . . . . . . . . . . . .  40
     8.01  Changes in Business . . . . . . . . . . . . . . . . . . . . . . .  41
     8.02  Consolidation, Merger, Sale or Purchase of Assets, etc. . . . . .  41
     8.03  Liens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
     8.04  Indebtedness. . . . . . . . . . . . . . . . . . . . . . . . . . .  44
     8.05  Capital Expenditures. . . . . . . . . . . . . . . . . . . . . . .  45
     8.06  Investments and Loans . . . . . . . . . . . . . . . . . . . . . .  46
     8.07  Subsidiaries; etc.. . . . . . . . . . . . . . . . . . . . . . . .  47
     8.08  Prepayments of Indebtedness, etc. . . . . . . . . . . . . . . . .  47
     8.09  Dividends, etc. . . . . . . . . . . . . . . . . . . . . . . . . .  47
     8.10  Transactions with Affiliates. . . . . . . . . . . . . . . . . . .  48
     8.11  Fixed Charge Coverage Ratio . . . . . . . . . . . . . . . . . . .  49
     8.12  Minimum Modified Adjusted EBITDA. . . . . . . . . . . . . . . . .  49
     8.13  Senior Leverage Ratio . . . . . . . . . . . . . . . . . . . . . .  49

SECTION 9.  Events of Default. . . . . . . . . . . . . . . . . . . . . . . .  50
     9.01  Payments. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
     9.02  Representations, etc. . . . . . . . . . . . . . . . . . . . . . .  50
     9.03  Covenants . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
     9.04  Default Under Other Agreements. . . . . . . . . . . . . . . . . .  50
     9.05  Bankruptcy, etc.. . . . . . . . . . . . . . . . . . . . . . . . .  51
     9.06  ERISA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  51
     9.07  Credit Documents. . . . . . . . . . . . . . . . . . . . . . . . .  51
     9.08  Holdings. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  52
     9.09  Judgments . . . . . . . . . . . . . . . . . . . . . . . . . . . .  53

SECTION 10.  Definitions . . . . . . . . . . . . . . . . . . . . . . . . . .  54

SECTION 11.  The Agent . . . . . . . . . . . . . . . . . . . . . . . . . . .  82
     11.01  Appointment. . . . . . . . . . . . . . . . . . . . . . . . . . .  82
     11.02  Nature of Duties . . . . . . . . . . . . . . . . . . . . . . . .  82
     11.03  Lack of Reliance on the Agent. . . . . . . . . . . . . . . . . .  82
     11.04  Certain Rights of the Agent. . . . . . . . . . . . . . . . . . .  83
     11.05  Reliance . . . . . . . . . . . . . . . . . . . . . . . . . . . .  83
     11.06  Indemnification. . . . . . . . . . . . . . . . . . . . . . . . .  83
     11.07  The Agent in Its Individual Capacity . . . . . . . . . . . . . .  84
     11.08  Holders. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  84
     11.09  Resignation by the Agent . . . . . . . . . . . . . . . . . . . .  84


                                      (iii)
<PAGE>

                                                                            Page
                                                                            ----

SECTION 12.  Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . .  85
     12.01  Payment of Expenses, etc.. . . . . . . . . . . . . . . . . . . .  85
     12.02  Right of Setoff. . . . . . . . . . . . . . . . . . . . . . . . .  85
     12.03  Notices. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  86
     12.04  Benefit of Agreement . . . . . . . . . . . . . . . . . . . . . .  86
     12.05  No Waiver; Remedies Cumulative . . . . . . . . . . . . . . . . .  88
     12.06  Payments Pro Rata. . . . . . . . . . . . . . . . . . . . . . . .  88
     12.07  Calculations; Computations . . . . . . . . . . . . . . . . . . .  89
     12.08  Governing Law; Submission to Jurisdiction; Venue;
              Waiver of Jury Trial . . . . . . . . . . . . . . . . . . . . .  89
     12.09  Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . .  90
     12.10  Execution. . . . . . . . . . . . . . . . . . . . . . . . . . . .  90
     12.11  Headings Descriptive . . . . . . . . . . . . . . . . . . . . . .  90
     12.12  Amendment or Waiver. . . . . . . . . . . . . . . . . . . . . . .  90
     12.13  Survival . . . . . . . . . . . . . . . . . . . . . . . . . . . .  91
     12.14  Domicile of Loans. . . . . . . . . . . . . . . . . . . . . . . .  91
     12.15  Confidentiality. . . . . . . . . . . . . . . . . . . . . . . . .  91
     12.16  Lender Register. . . . . . . . . . . . . . . . . . . . . . . . .  92


ANNEX I        --   Commitments
ANNEX II       --   Bank Addresses
ANNEX III      --   Government Approvals
ANNEX IV       --   Subsidiaries
ANNEX V        --   Properties
ANNEX VI       --   Existing Indebtedness
ANNEX VII      --   Insurance Policies
ANNEX VIII     --   Existing Liens
ANNEX IX       --   Management Fees

EXHIBIT A-1    --   Form of Notice of Borrowing
EXHIBIT A-2    --   Form of Letter of Credit Request
EXHIBIT B-1    --   Form of AR Note
EXHIBIT B-2    --   Form of Revolving Note
EXHIBIT B-3    --   Form of Swingline Note
EXHIBIT C-1    --   Form of Borrower Pledge Agreement
EXHIBIT C-2    --   Amendment to Borrower Pledge Agreement
EXHIBIT D-1    --   Form of Holdings Pledge Agreement
EXHIBIT D-2    --   Form of Amendment to Holdings Pledge Agreement
EXHIBIT E-1    --   Form of Security Agreement


                                      (iv)
<PAGE>


EXHIBIT E-2    --   Form of Amendment to Security Agreement
EXHIBIT F      --   Form of Holdings Guaranty
EXHIBIT G      --   Adjusted EBITDA
EXHIBIT H      --   Form of Assignment Agreement







                                       (v)
<PAGE>

          AMENDMENT AND RESTATEMENT dated as of May 21, 1997 to CONSOLIDATED
CREDIT AGREEMENT dated as of October 31, 1996, among UNIVERSAL OUTDOOR, INC., an
Illinois corporation, the lending institutions listed from time to time on Annex
I hereto (each a "Bank" and, collectively, the "Banks"), LA SALLE NATIONAL BANK,
as Co-Agent and BANKERS TRUST COMPANY, as agent (the "Agent").  Unless otherwise
defined herein, all capitalized terms used herein and defined in Section 10 are
used herein as so defined.


                              W I T N E S S E T H :

          WHEREAS, the Borrower and certain financial institutions are party to
a Consolidated Credit Agreement dated as of October 31, 1996 (as amended and in
effect immediately prior to the Operative Date, the "Consolidated Credit
Agreement"); and

          WHEREAS, the parties hereto wish to amend and restate the Consolidated
Credit Agreement as herein provided;


          NOW, THEREFORE, the parties hereto agree that the Consolidated Credit
Agreement shall be and is hereby amended and restated as follows:

          SECTION 1.  AMOUNT AND TERMS OF CREDIT.

          1.011  COMMITMENT.  (A) Subject to and upon the terms and conditions
herein set forth, each Bank severally agrees to make or continue loans (together
with the Swingline Loans referred to below, each a "Loan" and, collectively, the
"Loans") to the Borrower, which Loans shall be drawn or continued, as the case
may be, to the extent such Bank has a commitment under such Facility, under the
AR Facility and the Revolving Facility, as set forth below:

          (a)  Loans under the AR Facility (each an "AR Loan" and, collectively,
     the "AR Loans") (i) may be made at any time and from time to time on and
     after the Operative Date and prior to the AR Termination Date, (ii) except
     as hereinafter provided, may, at the option of the Borrower, be incurred
     and maintained as, and/or converted into, Base Rate Loans or Eurodollar
     Loans, provided that all AR Loans made as part of the same Borrowing shall,
     unless otherwise specifically provided herein, consist of Loans of the same
     Type, (iii) may be repaid and, prior to the AR Termination Date, be
     reborrowed in accordance with the provisions hereof and (iv) shall not
     exceed for any Bank at any time outstanding that aggregate principal amount
     which, when combined with the aggregate outstanding principal amount of all
     other

<PAGE>

     AR Loans of such Bank, equals the AR Commitment, if any, of such Bank at
     such time.

          (b)  Loans under the Revolving Facility (each a "Revolving Loan" and,
     collectively, the "Revolving Loans") (i) may be made at any time and from
     time to time on and after the Operative Date and prior to the Expiry Date,
     (ii) except as hereinafter provided, may, at the option of the Borrower, be
     incurred and maintained as, and/or converted into, Base Rate Loans or
     Eurodollar Loans, provided that all Revolving Loans made as part of the
     same Borrowing shall, unless otherwise specifically provided herein,
     consist of Loans of the same Type, (iii) may be repaid and be reborrowed in
     accordance with the provisions hereof and (iv) shall not exceed for any
     Bank at any time outstanding that aggregate principal amount which, when
     combined with the aggregate outstanding principal amount of all other
     Revolving Loans of such Bank and with such Bank's Adjusted RC Percentage of
     the sum of (x) the Letter of Credit Outstandings (exclusive of Unpaid
     Drawings which are repaid with the proceeds of, and simultaneously with the
     incurrence of, the respective incurrence of Revolving Loans) at such time
     and (y) the outstanding principal amount of Swingline Loans (exclusive of
     Swingline Loans which are repaid with the proceeds of, and simultaneously
     with the incurrence of, the respective incurrence of Revolving Loans) at
     such time, equals (1) if such Bank is a Non-Defaulting Bank, the Adjusted
     Revolving Commitment of such Bank at such time and (2) if such Bank is a
     Defaulting Bank, the Revolving Commitment of such Bank at such time.

          (B) (a)  Subject to and upon the terms and conditions herein set
forth, BTCo in its individual capacity agrees to make at any time and from time
to time on or after the Operative Date and prior to the Swingline Expiry Date, a
loan or loans to the Borrower (each a "Swingline Loan," and, collectively, the
"Swingline Loans"), which Swingline Loans (i) shall be made and maintained as
Base Rate Loans, (ii) may be repaid and reborrowed in accordance with the
provisions hereof, (iii) shall not exceed in aggregate principal amount at any
time outstanding, when combined with the aggregate principal amount of all
Revolving Loans made by Non-Defaulting Banks then outstanding and the Letter of
Credit Outstandings (exclusive of Unpaid Drawings which are repaid with the
proceeds of, and simultaneously with the incurrence of, the respective
incurrence of Swingline Loans) at such time, an amount equal to the Adjusted
Total Revolving Commitment then in effect and (iv) shall not exceed in aggregate
principal amount at any time outstanding the Maximum Swingline Amount.  BTCo
will not make a Swingline Loan after it has received written notice from the
Required Banks that one or more of the applicable conditions to Credit Events
specified in Section 5.01 are not then satisfied.

          (b)  On any Business Day, BTCo may, in its sole discretion, give
notice to the Banks that its outstanding Swingline Loans shall be funded with a
Borrowing of Revolving Loans (PROVIDED that each such notice shall be deemed to
have been automatically

                                       -2-
<PAGE>

given upon the occurrence of an Event of Default under Section 9.05 or upon the
exercise of any of the remedies provided in the last paragraph of Section 9), in
which case a Borrowing of Revolving Loans constituting Base Rate Loans (each
such Borrowing, a "Mandatory Borrowing") shall be made on the immediately
succeeding Business Day by all Banks PRO RATA based on each Bank's Adjusted RC
Percentage, and the proceeds thereof shall be applied directly to repay BTCo for
such outstanding Swingline Loans.  Each Bank hereby irrevocably agrees to make
Base Rate Loans upon one Business Day's notice pursuant to each Mandatory
Borrowing in the amount and in the manner specified in the preceding sentence
and on the date specified in writing by BTCo notwithstanding (i) that the amount
of the Mandatory Borrowing may not comply with the Minimum Borrowing Amount
otherwise required hereunder, (ii) that any conditions specified in Section 5
may not be then satisfied, (iii) that a Default or an Event of Default has
occurred and is continuing, (iv) the date of such Mandatory Borrowing and (v)
any reduction in the Total Revolving Commitment or the Adjusted Total Revolving
Commitment after any such Swingline Loans were made.  In the event that any
Mandatory Borrowing cannot for any reason be made on the date otherwise required
above (including, without limitation, as a result of the commencement of a
proceeding under the Bankruptcy Code in respect of the Borrower), each Bank
(other than BTCo) hereby agrees that it shall forthwith purchase from BTCo
(without recourse or warranty) such assignment of the outstanding Swingline
Loans as shall be necessary to cause the Banks to share in such Swingline Loans
ratably based upon their respective Adjusted RC Percentages, provided that all
interest payable on the Swingline Loans shall be for the account of BTCo until
the date the respective assignment is purchased and, to the extent attributable
to the purchased assignment, shall be payable to the Bank purchasing same from
and after such date of purchase.

          1.012  MINIMUM BORROWING AMOUNTS, ETC.  The aggregate principal amount
of each Borrowing shall not be less than the Minimum Borrowing Amount.  More
than one Borrowing may be incurred on any day, provided that at no time shall
there be outstanding more than seven Borrowings of Eurodollar Loans hereunder.

          1.013  NOTICE OF BORROWING, ETC.  (a)  Whenever the Borrower desires
to incur AR Loans or Revolving Loans, it shall give the Agent at its Notice
Office, prior to 11:00 A.M. (New York time), at least three Business Days' prior
written notice (or telephonic notice promptly confirmed in writing) of each
Borrowing of Eurodollar Loans and at least one Business Day's prior written
notice (or telephonic notice promptly confirmed in writing) of each Borrowing of
Base Rate Loans to be made hereunder.  Each such notice (each a "Notice of
Borrowing") shall be in the form of Exhibit A-1 and shall be irrevocable and
shall specify (i) the Facility pursuant to which each Borrowing is being made,
(ii) the aggregate principal amount of the Loans to be made pursuant to each
Borrowing, (iii) the date of Borrowing (which shall be a Business Day) and (iv)
whether any respective Borrowing shall consist of Base Rate Loans or Eurodollar
Loans and, if Eurodollar Loans, the Interest Period to be initially applicable
thereto.  The Agent shall promptly give each

                                       -3-
<PAGE>

Bank written notice (or telephonic notice promptly confirmed in writing) of each
proposed Borrowing, of such Bank's proportionate share thereof and of the other
matters covered by the Notice of Borrowing.

          (b) (i)  Whenever the Borrower desires to make a Borrowing of
Swingline Loans hereunder, it shall give BTCo, prior to 11:00 A.M. (New York
time) on the day such Swingline Loan is to be made, written notice (or
telephonic notice promptly confirmed in writing) of each Swingline Loan to be
made hereunder.  Each such notice shall be irrevocable and shall specify in each
case (x) the date of such Borrowing (which shall be a Business Day) and (y) the
aggregate principal amount of the Swingline Loan to be made pursuant to such
Borrowing.

          (ii)  Mandatory Borrowings shall be made upon the notice specified in
Section 1.01(B)(b), with the Borrower irrevocably agreeing, by its incurrence of
any Swingline Loan, to the making of Mandatory Borrowings as set forth in such
Section.

          (c)  Without in any way limiting the obligation of the Borrower to
confirm in writing any telephonic notice permitted to be given hereunder, the
Agent may prior to receipt of written confirmation act without liability upon
the basis of such telephonic notice, believed by the Agent in good faith to be
from an Authorized Officer of the Borrower.  In each such case, the Borrower
hereby waives the right to dispute the Agent's record of the terms of such
telephonic notice.

          1.014  DISBURSEMENT OF FUNDS.  (a)  No later than 1:00 P.M. (New York
time) on the date specified in a Notice of Borrowing, each Bank with a
Commitment under the respective Facility will make available its PRO RATA share
of each Borrowing requested to be made on such date in the manner provided
below, provided that Swingline Loans shall be made available by BTCo no later
than 2:00 P.M. (New York time) on the date requested.  All such amounts shall be
made available to the Agent in U.S. dollars and immediately available funds at
the Payment Office and the Agent promptly will make available to the Borrower by
depositing to its account at the Payment Office the aggregate of the amounts so
made available in the type of funds received.  Unless the Agent shall have been
notified by any Bank prior to the date of Borrowing that such Bank does not
intend to make available to the Agent its portion of the Borrowing or Borrowings
to be made on such date, the Agent may assume that such Bank has made such
amount available to the Agent on such date of Borrowing, and the Agent, in
reliance upon such assumption, may (in its sole discretion and without any
obligation to do so) make available to the Borrower a corresponding amount.  If
such corresponding amount is not in fact made available to the Agent by such
Bank and the Agent has made available same to the Borrower, the Agent shall be
entitled to recover such corresponding amount from such Bank.  If such Bank does
not pay such corresponding amount forthwith upon the Agent's demand therefor,
the Agent shall promptly notify the Borrower, and the Borrower shall immediately
pay such corresponding amount to the Agent.

                                       -4-
<PAGE>

The Agent shall also be entitled to recover on demand from such Bank or the
Borrower, as the case may be, interest on such corresponding amount in respect
of each day from the date such corresponding amount was made available by the
Agent to the Borrower to the date such corresponding amount is recovered by the
Agent, at a rate per annum equal to (x) if paid by such Bank, the overnight
Federal Funds Effective Rate or (y) if paid by the Borrower, the then applicable
rate of interest, calculated in accordance with Section 1.08, for the respective
Loans.

          (b)  Nothing herein shall be deemed to relieve any Bank from its
obligation to fulfill its commitments hereunder or to prejudice any rights which
the Borrower may have against any Bank as a result of any default by such Bank
hereunder.

          1.015  NOTES.  (a)  The Borrower's obligation to pay the principal of,
and interest on, the Loans made to it by each Bank shall be evidenced (i) if AR
Loans, by a promissory note substantially in the form of Exhibit B-1 with blanks
appropriately completed in conformity herewith (each an "AR Note" and,
collectively, the "AR Notes"), (ii) if Revolving Loans, by a promissory note
substantially in the form of Exhibit B-2 with blanks appropriately completed in
conformity herewith (each a "Revolving Note" and, collectively, the "Revolving
Notes") and (iii) if Swingline Loans, by a promissory note substantially in the
form of Exhibit B-3 with blanks appropriately completed in conformity herewith
(the "Swingline Note").

          (b)  The AR Note issued to each Bank with an AR Commitment shall (i)
be executed by the Borrower, (ii) be payable to the order of such Bank and be
dated the Consolidation Date, (iii) be in a stated principal amount equal to the
AR Commitment of such Bank and be payable in the principal amount of the AR
Loans evidenced thereby, (iv) mature on the AR Maturity Date, (v) bear interest
as provided in the appropriate clause of Section 1.08 in respect of the Base
Rate Loans and Eurodollar Loans, as the case may be, evidenced thereby, (vi) be
subject to mandatory repayment as provided in Section 4.02 and (vii) be entitled
to the benefits of this Agreement and the other Credit Documents.

          (c)  The Revolving Note issued to each Bank shall (i) be executed by
the Borrower, (ii) be payable to the order of such Bank and be dated the
Consolidation Date, (iii) be in a stated principal amount equal to the Revolving
Commitment of such Bank and be payable in the principal amount of the Revolving
Loans evidenced thereby, (iv) mature on the Expiry Date, (v) bear interest as
provided in the appropriate clause of Section 1.08 in respect of the Base Rate
Loans and Eurodollar Loans, as the case may be, evidenced thereby, (vi) be
subject to mandatory repayment as provided in Section 4.02 and (vii) be entitled
to the benefits of this Agreement and the other Credit Documents.

          (d)  The Swingline Note issued to BTCo shall (i) be executed by the
Borrower, (ii) be payable to the order of BTCo and be dated the Consolidation
Date, (iii) be

                                       -5-
<PAGE>

in a stated principal amount equal to the Maximum Swingline Amount and be
payable in the principal amount of Swingline Loans evidenced thereby, (iv)
mature on the Swingline Expiry Date, (v) bear interest as provided in Section
1.08 in respect of the Base Rate Loans evidenced thereby and (vi) be entitled to
the benefits of this Agreement and the other Credit Documents.

          (e)  Each Bank will note on its internal records the amount of each
Loan made by it and each payment in respect thereof and will, prior to any
transfer of any of its Notes, endorse on the reverse side thereof the
outstanding principal amount of Loans evidenced thereby.  Failure to make any
such notation shall not affect the Borrower's obligations in respect of such
Loans.

          1.016  CONVERSIONS.  The Borrower shall have the option to convert on
any Business Day all or a portion at least equal to the applicable Minimum
Borrowing Amount of the outstanding principal amount of the Loans owing pursuant
to a single Facility into a Borrowing or Borrowings pursuant to such Facility of
another Type of Loan (with Swingline Loans at all times to be maintained as Base
Rate Loans), provided that (i) except as otherwise provided in Section 1.10(b),
Eurodollar Loans may be converted into Base Rate Loans only on the last day of
an Interest Period applicable thereto and no partial conversion of a Borrowing
of Eurodollar Loans shall reduce the outstanding principal amount of the
Eurodollar Loans made pursuant to such Borrowing to less than the Minimum
Borrowing Amount applicable thereto, (ii) Base Rate Loans may not be converted
into Eurodollar Loans if any violation of Section 9.01 or any Event of Default
is then in existence to the extent that the Agent or the Required Banks have
determined that any such conversion at such time would be disadvantageous to the
Banks and (iii) Borrowings of Eurodollar Loans resulting from this Section 1.06
shall be limited in number as provided in Section 1.02.  Each such conversion
shall be effected by the Borrower giving the Agent at its Notice Office, prior
to 11:00 A.M. (New York time), at least three Business Days' (or two Business
Days', in the case of a conversion into Base Rate Loans) prior written notice
(or telephonic notice promptly confirmed in writing) (each a "Notice of
Conversion") specifying the Loans to be so converted, the Type of Loans to be
converted into and, if to be converted into a Borrowing of Eurodollar Loans, the
Interest Period to be initially applicable thereto.  The Agent shall give each
Bank prompt notice of any such proposed conversion affecting any of its Loans.

          1.017  PRO RATA BORROWINGS.  All AR Loans and all Revolving Loans
shall be made by the Banks PRO RATA on the basis of their respective Adjusted AR
Percentages and Adjusted RC Percentages, as the case may be. It is understood
that no Bank shall be responsible for any default by any other Bank in its
obligation to make Loans hereunder and that each Bank shall be obligated to make
the Loans provided to be made by it hereunder, regardless of the failure of any
other Bank to fulfill its commitments hereunder.

                                       -6-
<PAGE>

          1.018  INTEREST.  (a)  The unpaid principal amount of each Base Rate
Loan shall bear interest from the date of the Borrowing thereof until maturity
(whether by acceleration or otherwise) at a rate per annum which shall at all
times be the Applicable Base Rate Margin plus the Base Rate in effect from time
to time.

          (b)  The unpaid principal amount of each Eurodollar Loan shall bear
interest from the date of the Borrowing thereof until maturity (whether by
acceleration or otherwise) at a rate per annum which shall at all times be the
Applicable Eurodollar Margin plus the relevant Eurodollar Rate.

          (c)  All overdue principal and, to the extent permitted by law,
overdue interest in respect of each Loan and any other overdue amount payable
hereunder shall bear interest at a rate per annum equal to the Base Rate in
effect from time to time plus the sum of (i) 2% and (ii) the Applicable Base
Rate Margin, provided that no Loan shall bear interest after maturity (whether
by acceleration or otherwise) at a rate per annum less than 2% plus the rate of
interest applicable thereto at maturity.

          (d)  Interest shall accrue from and including the date of any
Borrowing to but excluding the date of any repayment thereof and shall be
payable (i) in respect of each Base Rate Loan, quarterly in arrears on the last
Business Day of each February, May, August and November, (ii) in respect of each
Eurodollar Loan, on the last day of each Interest Period applicable thereto and,
in the case of an Interest Period of six months, on the date occurring three
months after the first day of such Interest Period and (iii) in respect of each
Loan, on any prepayment or conversion (other than the prepayment and conversion
of Loans that are Base Rate Loans) (on the amount prepaid or converted), at
maturity (whether by acceleration or otherwise) and, after such maturity, on
demand.

          (e)  All computations of interest hereunder shall be made in
accordance with Section 12.07(b).

          (f)  The Agent, upon determining the interest rate for any Borrowing
of Eurodollar Loans for any Interest Period, shall promptly notify the Borrower
and the Banks thereof.

          1.019  INTEREST PERIODS.  (a)  At the time the Borrower gives a Notice
of Borrowing or Notice of Conversion in respect of the making of, or conversion
tinto, a Borrowing of Eurodollar Loans (in the case of the initial Interest
Period applicable thereto) or prior to 10:00 A.M. (New York time) on the third
Business Day prior to the expiration of an Interest Period applicable to a
Borrowing of Eurodollar Loans, it shall have the right to elect by giving the
Agent written notice (or telephonic notice promptly confirmed in writing) of the
Interest Period applicable to such Borrowing, which Interest Period shall, at

                                       -7-
<PAGE>

the option of the Borrower, be a one, two, three or six month period.
Notwithstanding anything to the contrary contained above:

          (i)   the initial Interest Period for any Borrowing of Eurodollar
     Loans shall commence on the date of such Borrowing (including the date of
     any conversion from a Borrowing of Base Rate Loans) and each Interest
     Period occurring thereafter in respect of such Borrowing shall commence on
     the day on which the next preceding Interest Period expires;

          (ii)  if any Interest Period begins on a day for which there is no
     numerically corresponding day in the calendar month at the end of such
     Interest Period, such Interest Period shall end on the last Business Day of
     such calendar month;

          (iii) if any Interest Period would otherwise expire on a day which is
     not a Business Day, such Interest Period shall expire on the next
     succeeding Business Day, provided that if any Interest Period would
     otherwise expire on a day which is not a Business Day but is a day of the
     month after which no further Business Day occurs in such month, such
     Interest Period shall expire on the next preceding Business Day;

          (iv)  no Interest Period shall extend beyond (x) in the case of AR
     Loans, the AR Maturity Date and (y) in the case of Revolving Loans, the
     Expiry Date;

          (v)   no Interest Period with respect to any Borrowing of AR Loans may
     be elected that would extend beyond any date upon which a Scheduled
     Repayment is required to be made if, after giving effect to the selection
     of such Interest Period, the aggregate principal amount of AR Loans
     maintained as Eurodollar Loans with Interest Periods ending after such date
     would exceed the aggregate principal amount of AR Loans permitted to be
     outstanding after such Scheduled Repayment; and

          (vi)  no Interest Period may be elected at any time when a violation
     of Section 9.01 or an Event of Default is then in existence if the Agent or
     the Required Banks have determined that such an election at such time would
     be disadvantageous to the Banks.

          (b)   If upon the expiration of any Interest Period, the Borrower has
failed to (or may not) elect a new Interest Period to be applicable to the
respective Borrowing of Eurodollar Loans as provided above, the Borrower shall
be deemed to have elected to convert such Borrowing into a Borrowing of Base
Rate Loans effective as of the expiration date of such current Interest Period.

          1.10  INCREASED COSTS, ILLEGALITY, ETC.  (a)  In the event that (x) in
the case of clause (i) below, the Agent or (y) in the case of clauses (ii) and
(iii) below, any Bank shall

                                       -8-
<PAGE>

have determined (which determination shall, absent manifest error, be final and
conclusive and binding upon all parties hereto):

          (i)   on any date for determining the Eurodollar Rate for any Interest
     Period that, by reason of any changes arising after the Restatement
     Effective Date affecting the interbank Eurodollar market, adequate and fair
     means do not exist for ascertaining the applicable interest rate on the
     basis provided for in the definition of Eurodollar Rate; or

          (ii)  at any time, that such Bank shall incur increased costs or
     reductions in the amounts received or receivable hereunder with respect to
     any Eurodollar Loans (other than any increased cost or reduction in the
     amount received or receivable resulting from the imposition of or a change
     in the rate of taxes or similar charges) because of (x) any change since
     the Restatement Effective Date in any applicable law, governmental rule,
     regulation, guideline or order (or in the interpretation or administration
     thereof and including the introduction of any new law or governmental rule,
     regulation, guideline or order) (such as, for example, but not limited to,
     a change in official reserve requirements, but, in all events, excluding
     reserves required under Regulation D to the extent included in the
     computation of the Eurodollar Rate) and/or (y) other circumstances
     affecting such Bank, the interbank Eurodollar market or the position of
     such Bank in such market; or

          (iii) at any time, that the making or continuance of any Eurodollar
     Loan has become unlawful by compliance by such Bank in good faith with any
     law, governmental rule, regulation, guideline (or would conflict with any
     such governmental rule, regulation, guideline or order not having the force
     of law but with which such Bank customarily complies even though the
     failure to comply therewith would not be unlawful), or has become
     impracticable as a result of a contingency occurring after the Restatement
     Effective Date which materially and adversely affects the interbank
     Eurodollar market;

then, and in any such event, such Bank (or the Agent in the case of clause (i)
above) shall (x) on such date and (y) within ten Business Days of the date on
which such event no longer exists give notice (by telephone confirmed in
writing) to the Borrower and to the Agent of such determination (which notice
the Agent shall promptly transmit to each of the other Banks).  Thereafter (x)
in the case of clause (i) above, Eurodollar Loans shall no longer be available
until such time as the Agent notifies the Borrower and the Banks that the
circumstances giving rise to such notice by the Agent no longer exist, and any
Notice of Borrowing or Notice of Conversion given by the Borrower with respect
to Eurodollar Loans which have not yet been incurred shall be deemed rescinded
by the Borrower, (y) in the case of clause (ii) above, the Borrower shall pay to
such Bank, upon written demand therefor, such additional amounts (in the form of
an increased rate of, or a different method of

                                       -9-
<PAGE>

calculating, interest or otherwise as such Bank in its sole discretion shall
determine) as shall be required to compensate such Bank for such increased costs
or reductions in amounts receivable hereunder (a written notice as to the
additional amounts owed to such Bank, showing the basis for the calculation
thereof, submitted to the Borrower by such Bank shall, absent manifest error, be
final and conclusive and binding upon all parties hereto) and (z) in the case of
clause (iii) above, the Borrower shall take one of the actions specified in
Section 1.10(b) as promptly as possible and, in any event, within the time
period required by law.

          (b)  At any time that any Eurodollar Loan is affected by the
circumstances described in Section 1.10(a)(ii) or (iii), the Borrower may (and
in the case of a Eurodollar Loan affected pursuant to Section 1.10(a)(iii) the
Borrower shall) either (i) if the affected Eurodollar Loan is then being made
pursuant to a Borrowing, cancel said Borrowing by giving the Agent telephonic
notice (confirmed promptly in writing) thereof on the same date that the
Borrower was notified by a Bank pursuant to Section 1.10(a)(ii) or (iii), or
(ii) if the affected Eurodollar Loan is then outstanding, upon at least three
Business Days' notice to the Agent, require the affected Bank to convert each
such Eurodollar Loan into a Base Rate Loan, provided that if more than one Bank
is affected at any time, then all affected Banks must be treated the same
pursuant to this Section 1.10(b).

          (c)  If any Bank shall have determined that after the Restatement
Effective Date, the adoption or effectiveness of any applicable law, rule or
regulation regarding capital adequacy, or any change therein, or any change in
the interpretation or administration thereof by any governmental authority,
central bank or comparable agency charged with the interpretation or
administration thereof, or compliance by such Bank with any request or directive
regarding capital adequacy (whether or not having the force of law) of any such
authority, central bank or comparable agency, has or would have the effect of
reducing the rate of return on such Bank's capital or assets as a consequence of
its commitments or obligations hereunder to a level below that which such Bank
could have achieved but for such adoption, effectiveness, change or compliance
(taking into consideration such Bank's policies with respect to capital
adequacy), then from time to time, within 15 days after demand by such Bank
(with a copy to the Agent), the Borrower shall pay to such Bank such additional
amount or amounts as will compensate such Bank for such reduction.  Each Bank,
upon determining in good faith that any additional amounts will be payable
pursuant to this Section 1.10(c), will give prompt written notice thereof to the
Borrower, which notice shall set forth the basis of the calculation of such
additional amounts, although the failure to give any such notice shall not
release or diminish any of the Borrower's obligations to pay additional amounts
pursuant to this Section 1.10(c) upon the subsequent receipt of such notice.

          1.11  COMPENSATION.  (a)  The Borrower shall compensate each Bank,
upon its written request (which request shall set forth the basis for requesting
such compensation), for all reasonable losses, expenses and liabilities
(including, without limitation, any loss, expense or liability incurred by
reason of the liquidation or reemployment of deposits or

                                      -10-
<PAGE>

other funds required by such Bank to fund its Eurodollar Loans but excluding in
any event the loss of anticipated profits) which such Bank may sustain:  (i) if
for any reason (other than a default by such Bank or the Agent) a Borrowing of
Eurodollar Loans does not occur on a date specified therefor in a Notice of
Borrowing or Notice of Conversion (whether or not withdrawn by the Borrower or
deemed withdrawn pursuant to Section 1.10(a)); (ii) if any prepayment, repayment
or conversion of any of its Eurodollar Loans occurs on a date which is not the
last day of an Interest Period applicable thereto; (iii) if any prepayment of
any of its Eurodollar Loans is not made on any date specified in a notice of
prepayment given by the Borrower; or (iv) as a consequence of (x) any other
default by the Borrower to repay its Eurodollar Loans when required by the terms
of this Agreement or (y) an election made pursuant to Sections 1.10(b) and 1.13.

          (b)  Notwithstanding anything in this Agreement to the contrary, to
the extent any notice required by Section 1.10, 2.06 or 4.04 is given by any
Bank more than 180 days after such Bank obtained, or reasonably should have
obtained, knowledge of the occurrence of the event giving rise to the additional
costs of the type described in such Section, such Bank shall not be entitled to
compensation under Section 1.10, 2.06 or 4.04 for any amounts incurred or
accruing prior to the giving of such notice to the Borrower.

          1.12  CHANGE OF LENDING OFFICE.  Each Bank agrees that, upon the
occurrence of any event giving rise to the operation of Section 1.10(a)(ii) or
(iii), 1.10(c), 2.06 or 4.04 with respect to such Bank, it will, if requested by
the Borrower, use reasonable efforts (subject to overall policy considerations
of such Bank) to designate another lending office for any Loans affected by such
event, provided that such designation is made on such terms that such Bank and
its lending office suffer no economic, legal or regulatory disadvantage, with
the object of avoiding the consequence of the event giving rise to the operation
of any such Section.  Nothing in this Section 1.12 shall affect or postpone any
of the obligations of the Borrower or the right of any Bank provided in Section
1.10, 2.06 or 4.04.

          1.13  REPLACEMENT OF BANKS.  (x) Upon the occurrence of any event
giving rise to the operation of Section 1.10(a)(ii) or (iii), Section 1.10(c),
2.06 or Section 4.04 with respect to any Bank which results in such Bank
charging to the Borrower increased costs in excess of those being generally
charged by the other Banks, (y) if a Bank becomes a Defaulting Bank and/or (z)
in the case of a refusal by a Bank to consent to a proposed change, waiver,
discharge or termination with respect to this Agreement which has been approved
by the Required Banks or Super Majority Banks, as the case may be, as provided
in Section 12.12, the Borrower shall have the right, if no Default or Event of
Default then exists, to replace such Bank (the "Replaced Bank") with one or more
other transferee or transferees who shall be acceptable to the Agent and none of
whom shall constitute a Defaulting Bank at the time of such replacement
(collectively, the "Replacement Bank") reasonably acceptable to the Agent,
provided that (i) at the time of any replacement pursuant to this Section 1.13,
the Replacement Bank shall enter into one or more Assignment

                                      -11-
<PAGE>

Agreements pursuant to Section 12.04(b) (and with all fees payable pursuant to
said Section 12.04(b) to be paid by the Replacement Bank) pursuant to which the
Replacement Bank shall acquire all of the Commitments and outstanding Loans of
the Replaced Bank and, in connection therewith, shall pay to the Replaced Bank
in respect thereof an amount equal to the sum of (A) an amount equal to the
principal of, and all accrued interest on, all outstanding Loans of the Replaced
Bank and (B) an amount equal to all accrued, but theretofore unpaid, Fees owing
to the Replaced Bank pursuant to Section 3.01 and (ii) all obligations of the
Borrower owing to the Replaced Bank (other than those specifically described in
clause (i) above in respect of which the assignment purchase price has been, or
is concurrently being, paid) shall be paid in full to such Replaced Bank
concurrently with such replacement.  Upon the execution of the respective
Assignment Agreement, the payment of amounts referred to in clauses (i) and (ii)
above and, if so requested by the Replacement Bank, delivery to the Replacement
Bank of the appropriate Note or Notes executed by the Borrower, the Replacement
Bank shall become a Bank hereunder and the Replaced Bank shall cease to
constitute a Bank hereunder, except with respect to indemnification provisions
applicable to the Replaced Bank under this Agreement, which shall survive as to
such Replaced Bank.

          SECTION 2.  LETTERS OF CREDIT.

          1.021  LETTERS OF CREDIT.  (a)  Subject to and upon the terms and
conditions herein set forth, the Borrower may request that a Letter of Credit
Issuer at any time and from time to time on or after the Operative Date and
prior to the Expiry Date to issue, for the account of the Borrower and in
support of such standby obligations of the Borrower that are acceptable to the
Agent (each such letter of credit a "Letter of Credit" and, collectively, the
"Letters of Credit"), and subject to and upon the terms and conditions herein
set forth the Letter of Credit Issuer agrees to issue from time to time,
irrevocable letters of credit denominated in U.S. dollars in such form as may be
approved by the Letter of Credit Issuer and the Agent.  Letters of Credit shall
include the Existing Letters of Credit, which shall be deemed issued, for
purposes of Sections 2.05(a), 3.01(b) and 3.01(c), on the Operative Date.

          (b)  Notwithstanding the foregoing, (i) no Letter of Credit shall be
issued, the Stated Amount of which, when added to the Letter of Credit
Outstandings (exclusive of Unpaid Drawings which are repaid on the date of, and
prior to the issuance of, the respective Letter of Credit) at such time, would
exceed either (x) $5,000,000 or (y) when added to the aggregate principal amount
of all Revolving Loans made by Non-Defaulting Banks and Swingline Loans then
outstanding, the Adjusted Total Revolving Commitment at such time; and (ii) each
Letter of Credit shall have an expiry date occurring not later than one year
after such Letter of Credit's date of issuance (other than Existing Letters of
Credit) although any Letter of Credit may be extendable for successive periods
of up to 12 months, but not beyond the Business Day next preceding the Expiry
Date, on terms acceptable to the Letter of Credit

                                      -12-
<PAGE>

Issuer and in no event shall any Letter of Credit have an expiry date occurring
later than the Business Day next preceding the Expiry Date.

          (c)  Notwithstanding the foregoing, in the event a Bank Default
exists, the Letter of Credit Issuer shall not be required to issue any Letter of
Credit unless the Letter of Credit Issuer has entered into arrangements
satisfactory to it and the Borrower to eliminate the Letter of Credit Issuer's
risk with respect to the participation in Letters of Credit of the Defaulting
Bank or Banks, including by cash collateralizing such Defaulting Bank's or
Banks' Percentage of the Letter of Credit Outstandings.

          1.022  MINIMUM STATED AMOUNT.  The initial Stated Amount of each
Letter of Credit shall be not less than $25,000 or such lesser amount acceptable
to the Letter of Credit Issuer.

          1.023  LETTER OF CREDIT REQUESTS; NOTICES OF ISSUANCE.  (a)  Whenever
it desires that a Letter of Credit be issued after the Initial Borrowing Date,
the Borrower shall give the Agent and the Letter of Credit Issuer written notice
(including by way of telecopier) in the form of Exhibit A-2 thereof prior to
1:00 P.M. (New York time) at least three Business Days (or such shorter period
as may be acceptable to the Letter of Credit Issuer) prior to the proposed date
of issuance (which shall be a Business Day) (each a "Letter of Credit Request"),
which Letter of Credit Request shall include any other documents that the Letter
of Credit Issuer customarily requires in connection therewith.

          (b)  The Letter of Credit Issuer shall, promptly after each issuance
of a Letter of Credit by it, give the Agent, each Bank and the Borrower written
notice of the issuance of such Letter of Credit, accompanied by a copy to the
Agent of the Letter of Credit or Letters of Credit issued by it.

          1.024  AGREEMENT TO REPAY LETTER OF CREDIT DRAWINGS.  (a)  The
Borrower hereby agrees to reimburse the Letter of Credit Issuer, by making
payment to the Agent at the Payment Office, for any payment or disbursement made
by the Letter of Credit Issuer under any Letter of Credit (each such amount so
paid or disbursed until reimbursed, an "Unpaid Drawing") immediately after, and
in any event on the date on which the Borrower is notified by the Letter of
Credit Issuer of such payment or disbursement with interest on the amount so
paid or disbursed by the Letter of Credit Issuer, to the extent not reimbursed
prior to 1:00 P.M. (New York time) on the date of such payment or disbursement,
from and including the date paid or disbursed to but not including the date the
Letter of Credit Issuer is reimbursed therefor at a rate per annum which shall
be the Applicable Margin in excess of the Base Rate as in effect from time to
time (plus an additional 2% per annum if not reimbursed by the third Business
Day after the date of such notice of payment or disbursement), such interest
also to be payable on demand.

                                      -13-
<PAGE>

          (b)  The Borrower's obligation under this Section 2.04 to reimburse
the Letter of Credit Issuer with respect to Unpaid Drawings (including, in each
case, interest thereon) shall be absolute and unconditional under any and all
circumstances and irrespective of any setoff, counterclaim or defense to payment
which the Borrower may have or have had against the Letter of Credit Issuer, the
Agent or any Bank, including, without limitation, any defense based upon the
failure of any drawing under a Letter of Credit to conform to the terms of the
Letter of Credit or any non-application or misapplication by the beneficiary of
the proceeds of such drawing; PROVIDED, HOWEVER, that the Borrower shall not be
obligated to reimburse the Letter of Credit Issuer for any wrongful payment made
by the Letter of Credit Issuer under a Letter of Credit as a result of acts or
omissions constituting willful misconduct or gross negligence on the part of the
Letter of Credit Issuer.

          1.025  LETTER OF CREDIT PARTICIPATIONS.  (a)  Immediately upon the
issuance by the Letter of Credit Issuer of any Letter of Credit, (and on the
Operative Date with respect to any Existing Letter of Credit), the Letter of
Credit Issuer shall be deemed to have sold and transferred to each other Bank,
and each such Bank (each a "Participant") shall be deemed irrevocably and
unconditionally to have purchased and received from such Letter of Credit
Issuer, without recourse or warranty, an undivided interest and participation,
to the extent of such Bank's Adjusted RC Percentage, in such Letter of Credit,
each substitute letter of credit, each drawing made thereunder and the
obligations of the Borrower under this Agreement with respect thereto (although
the Letter of Credit Fee shall be payable directly to the Agent for the account
of the Banks as provided in Section 3.01(b) and the Participants shall have no
right to receive any portion of any Facing Fees) and any security therefor or
guaranty pertaining thereto.  Upon any change in the Revolving Commitments or
Adjusted RC Percentages of the Banks pursuant to Section 12.04(b) or upon a Bank
Default, it is hereby agreed that, with respect to all outstanding Letters of
Credit and Unpaid Drawings, there shall be an automatic adjustment to the
participations pursuant to this Section 2.05 to reflect the new Adjusted RC
Percentages of the assigning and assignee Bank or of all Banks, as the case may
be.

          (b)  In determining whether to pay under any Letter of Credit, the
Letter of Credit Issuer shall not have any obligation relative to the
Participants other than to determine that any documents required to be delivered
under such Letter of Credit have been delivered and that they substantially
comply on their face with the requirements of such Letter of Credit.  Any action
taken or omitted to be taken by the Letter of Credit Issuer under or in
connection with any Letter of Credit if taken or omitted in the absence of gross
negligence or willful misconduct, shall not create for the Letter of Credit
Issuer any resulting liability.

          (c)  In the event that the Letter of Credit Issuer makes any payment
under any Letter of Credit and the Borrower shall not have reimbursed such
amount in full to the Letter of Credit Issuer pursuant to Section 2.04(a), the
Letter of Credit Issuer shall promptly notify the Agent, and the Agent shall
promptly notify each Participant of such failure, and each

                                      -14-
<PAGE>

Participant shall promptly and unconditionally pay to the Agent for the account
of the Letter of Credit Issuer, the amount of such Participant's Adjusted RC
Percentage of such payment in U.S. dollars and in same day funds; PROVIDED,
HOWEVER, that no Participant shall be obligated to pay to the Agent its Adjusted
RC Percentage of such unreimbursed amount for any wrongful payment made by the
Letter of Credit Issuer under a Letter of Credit as a result of acts or
omissions constituting willful misconduct or gross negligence on the part of the
Letter of Credit Issuer.  If the Agent so notifies any Participant required to
fund an Unpaid Drawing under a Letter of Credit prior to 11:00 A.M. (New York
time) on any Business Day, such Participant shall make available to the Agent
for the account of the Letter of Credit Issuer such Participant's Adjusted RC
Percentage of the amount of such payment on such Business Day in same day funds.
If and to the extent such Participant shall not have so made its Adjusted RC
Percentage of the amount of such Unpaid Drawing available to the Agent for the
account of the Letter of Credit Issuer, such Participant agrees to pay to the
Agent for the account of the Letter of Credit Issuer, forthwith on demand such
amount, together with interest thereon, for each day from such date until the
date such amount is paid to the Agent for the account of the Letter of Credit
Issuer at the overnight Federal Funds Effective Rate.  The failure of any
Participant to make available to the Agent for the account of the Letter of
Credit Issuer its Adjusted RC Percentage of any Unpaid Drawing under any Letter
of Credit shall not relieve any other Participant of its obligation hereunder to
make available to the Agent for the account of the Letter of Credit Issuer its
Adjusted RC Percentage of any payment under any Letter of Credit on the date
required, as specified above, but no Participant shall be responsible for the
failure of any other Participant to make available to the Agent for the account
of the Letter of Credit Issuer such other Participant's Adjusted RC Percentage
of any such payment.

          (d)  Whenever the Letter of Credit Issuer receives a payment of a
reimbursement obligation as to which the Agent has received for the account of
the Letter of Credit Issuer any payments from the Participants pursuant to
clause (c) above, the Letter of Credit Issuer shall pay to the Agent and the
Agent shall promptly pay to each Participant which has paid its Adjusted RC
Percentage thereof, in U.S. dollars and in same day funds, an amount equal to
such Participant's Adjusted RC Percentage of the principal amount thereof and
interest thereon accruing at the overnight Federal Funds Effective Rate after
the purchase of the respective participations.

          (e)  The obligations of the Participants to make payments to the Agent
for the account of the Letter of Credit Issuer with respect to Letters of Credit
shall be irrevocable and not subject to counterclaim, set-off or other defense
or any other qualification or exception whatsoever (provided that no Participant
shall be required to make payments resulting from the Agent's gross negligence
or willful misconduct) and shall be made in accordance with the terms and
conditions of this Agreement under all circumstances, including, without
limitation, any of the following circumstances:

                                      -15-
<PAGE>

          (i)   any lack of validity or enforceability of this Agreement or any
     of the other Credit Documents;

          (ii)  the existence of any claim, set-off, defense or other right
     which the Borrower may have at any time against a beneficiary named in a
     Letter of Credit, any transferee of any Letter of Credit (or any Person for
     whom any such transferee may be acting), the Agent, the Letter of Credit
     Issuer, any Bank or other Person, whether in connection with this
     Agreement, any Letter of Credit, the transactions contemplated herein or
     any unrelated transactions (including any underlying transaction between
     the Borrower and the beneficiary named in any such Letter of Credit);

          (iii) any draft, certificate or other document presented under the
     Letter of Credit proving to be forged, fraudulent, invalid or insufficient
     in any respect or any statement therein being untrue or inaccurate in any
     respect;

          (iv)  the surrender or impairment of any security for the performance
     or observance of any of the terms of any of the Credit Documents; or

          (v)   the occurrence of any Default or Event of Default.

          (f)   To the extent the Letter of Credit Issuer is not indemnified by
the Borrower, the Participants will reimburse and indemnify the Letter of Credit
Issuer, in proportion to their respective Adjusted RC Percentages, for and
against any and all liabilities, obligations, losses, damages, penalties,
claims, actions, judgments, costs, expenses or disbursements of whatsoever kind
or nature which may be imposed on, asserted against or incurred by the Letter of
Credit Issuer in performing its respective duties in any way relating to or
arising out of its issuance of Letters of Credit; PROVIDED that no Participants
shall be liable for any portion of such liabilities, obligations, losses,
damages, penalties, actions, judgments, suits, costs, expenses or disbursements
resulting from the Letter of Credit Issuer's gross negligence or willful
misconduct.

          1.026  INCREASED COSTS.  If at any time after the Restatement
Effective Date, the adoption or effectiveness of any applicable law, rule or
regulation, or any change therein, or any change in the interpretation or
administration thereof by any governmental authority, central bank or comparable
agency charged with the interpretation or administration thereof, or compliance
by the Letter of Credit Issuer or any Bank with any request or directive
(whether or not having the force of law) by any such authority, central bank or
comparable agency shall either (i) impose, modify or make applicable any
reserve, deposit, capital adequacy or similar requirement against Letters of
Credit issued by the Letter of Credit Issuer or such Bank's participation
therein, or (ii) shall impose on the Letter of Credit Issuer or any Bank any
other conditions affecting this Agreement, any Letter of Credit or such Bank's
participation therein; and the result of any of the foregoing is to increase the
cost to the Letter

                                      -16-
<PAGE>

of Credit Issuer or such Bank of issuing, maintaining or participating in any
Letter of Credit, or to reduce the amount of any sum received or receivable by
the Letter of Credit Issuer or such Bank hereunder (other than any increased
cost or reduction in the amount received or receivable resulting from the
imposition of or a change in the rate of taxes or similar charges), then, upon
demand to the Borrower by the Letter of Credit Issuer or such Bank (a copy of
which notice shall be sent by the Letter of Credit Issuer or such Bank to the
Agent), the Borrower shall pay to the Letter of Credit Issuer or such Bank such
additional amount or amounts as will compensate the Letter of Credit Issuer or
such Bank for such increased cost or reduction.  A certificate submitted to the
Borrower by the Letter of Credit Issuer or such Bank, as the case may be (a copy
of which certificate shall be sent by the Letter of Credit Issuer or such Bank
to the Agent), setting forth the basis for the determination of such additional
amount or amounts necessary to compensate the Letter of Credit Issuer or such
Bank as aforesaid shall be conclusive and binding on the Borrower absent
manifest error, although the failure to deliver any such certificate shall not
release or diminish any of the Borrower's obligations to pay additional amounts
pursuant to this Section 2.06 upon the subsequent receipt thereof.

          SECTION 3.  FEES; COMMITMENTS.

          1.031  FEES.  (a)  The Borrower agrees to pay to the Agent a
commitment commission ("AR Commitment Commission") for the account of each Non-
Defaulting Bank with an AR Commitment for the period from and including the
Operative Date to, but not including, the AR Termination Date, or, if earlier,
the date upon which the Total AR Commitment has been terminated, computed at a
rate for each day equal to 1/2 of 1% per annum on such Bank's unutilized AR
Commitment on such day provided that the first payment of AR Commitment
Commission under this Agreement shall be accompanied by the payment of all AR
Commitment Commission accrued but unpaid under the Consolidated Credit Agreement
as of the Operative Date.  Such AR Commitment Commission shall be due and
payable in arrears on the last Business Day of each February, May, August and
November and on the AR Termination Date.

          (b)  The Borrower agrees to pay to the Agent a commitment commission
("RC Commitment Commission") for the account of each Non-Defaulting Bank with a
Revolving Commitment for the period from and including the Operative Date to,
but not including, the Expiry Date, or, if earlier, the date upon which the
Total Revolving Commitment has been terminated, computed at a rate for each day
equal to 1/2 of 1% per annum on such Bank's Unutilized Revolving Commitment on
such day provided that the first payment of RC Commitment Commission under the
Agreement shall be accompanied by the payment of all RC Commitment Commission
accrued but unpaid under the Consolidated Credit Agreement as of the Operative
Date.  Such RC Commitment Commission shall be due and payable in arrears on the
last Business Day of each February, May, August and November and on the

                                      -17-
<PAGE>

Expiry Date, or, if earlier, the date upon which the Total Revolving Commitment
is terminated.

          (c)  The Borrower agrees to pay to the Agent for the account of each
Non-Defaulting Bank with a Revolving Commitment PRO RATA on the basis of their
respective Adjusted RC Percentages, a fee in respect of each Letter of Credit
(the "Letter of Credit Fee") computed for each day at the rate equal to the
Applicable Eurodollar Margin then in effect on the Stated Amount of such Letter
of Credit on such day provided that the first payment of the Letter of Credit
Fee under the Agreement shall be accompanied by the payment of all Letter of
Credit Fees accrued but unpaid under the Consolidated Credit Agreement as of the
Operative Date.  Accrued Letter of Credit Fees shall be due and payable
quarterly in arrears on the last Business Day of each February, May, August and
November of each year and on the date upon which the Total Revolving Commitment
is terminated.

          (d)  The Borrower agrees to pay directly to the Letter of Credit
Issuer a fee in respect of each Letter of Credit (the "Facing Fee") computed for
each day at the rate of 1/4 of 1% per annum on the Stated Amount of such Letter
of Credit on such day provided that (x) in no event shall the annual Facing Fee
be less than $500 and (y) the first payment of Facing Fee under the Agreement
shall be accompanied by the payment of all Facing Fees accrued but unpaid under
the Consolidated Credit Agreement as of the Operative Date.  Accrued Facing Fees
shall be due and payable quarterly in arrears on the last Business Day of each
February, May, August and November of each year and on the date upon which the
Total Revolving Commitment is terminated.

          (e)  The Borrower agrees to pay directly to the Letter of Credit
Issuer upon each issuance of, payment under, and/or amendment of, a Letter of
Credit such amount as shall at the time of such issuance, payment or amendment
be the administrative charge which the Letter of Credit Issuer is customarily
charging for issuances of, payments under or amendments of, letters of credit
issued by it.

          (f)  The Borrower shall pay to the Agent for its own account such
other fees as agreed to between the Borrower and the Agent, when and as due.

          (g)  All computations of Fees shall be made in accordance with Section
12.07(b).

          1.032  VOLUNTARY REDUCTION OF COMMITMENTS.  Upon at least three
Business Days' prior written notice (or telephonic notice confirmed in writing)
to the Agent at its Notice Office (which notice the Agent shall promptly
transmit to each of the Banks), the Borrower shall have the right, without
premium or penalty, to terminate or partially reduce the unutilized Total AR
Commitment and/or the Unutilized Total Revolving Commitment, provided that (w)
any such termination shall apply to proportionately and permanently reduce

                                      -18-
<PAGE>

the AR Commitment and/or Revolving Commitment, as the case may be, of each Bank,
(x) no such reduction shall reduce any Non-Defaulting Bank's AR Commitment to an
amount that is less than the outstanding AR Loans of such Bank, (y) no such
reduction shall reduce any Non-Defaulting Bank's Revolving Commitment to an
amount that is less than the sum of (A) the outstanding Revolving Loans of such
Bank and (B) such Bank's Adjusted RC Percentage of outstanding Swingline Loans
and of Letter of Credit Outstandings and (z) any partial reduction pursuant to
this Section 3.02 of either the Total AR Commitment or the Total Revolving
Commitment shall be in the amount of at least $1,000,000.

          1.033  MANDATORY ADJUSTMENTS OF COMMITMENTS, ETC.  (a)  The Total AR
Commitment shall terminate on the earlier of (x) the AR Termination Date and (y)
the date on which any Change of Control occurs.

          (b)  The Total Revolving Commitment shall terminate on the earlier of
(x) the Expiry Date and (y) the date on which any Change of Control occurs.

          (c)  The Total AR Commitment shall be reduced, at the time that any
required mandatory repayment of AR Loans would be made prior to the AR
Termination Date pursuant to Section 4.02(A)(c), (e) or (f) if AR Loans were
then outstanding, in the amount of such required repayment (determined as if an
unlimited amount of AR Loans were then outstanding).

          (d)  Each partial reduction of the Total AR Commitment pursuant to
this Section 3.03 shall apply proportionately to the AR Commitment, if any, of
each Bank.

          SECTION 4.  PAYMENTS.

          1.041  VOLUNTARY PREPAYMENTS.  The Borrower shall have the right to
prepay Loans in whole or in part, without premium or penalty, from time to time
on the following terms and conditions:  (i) the Borrower shall give the Agent at
the Payment Office written notice (or telephonic notice promptly confirmed in
writing) of its intent to prepay the Loans, whether such Loans are AR Loans,
Revolving Loans or Swingline Loans, the amount of such prepayment and (in the
case of Eurodollar Loans) the specific Borrowing(s) pursuant to which made,
which notice shall be given by the Borrower at least one Business Day prior to
the date of such prepayment with respect to Base Rate Loans (except that any
such notice with respect to Swingline Loans may be given prior to 1:00 P.M. (New
York time) on the date of prepayment) and two Business Days prior to the date of
such prepayment with respect to Eurodollar Loans, which notice shall promptly be
transmitted by the Agent to each of the Banks; (ii) each partial prepayment of
any Borrowing shall be in an aggregate principal amount of at least $500,000
and, if greater, in an integral multiple of $100,000, provided that (x)
Swingline Loans may be prepaid in an aggregate amount of at least $250,000 and
(y) no partial prepayment of Eurodollar Loans made pursuant to a Borrowing shall
reduce the

                                      -19-
<PAGE>

aggregate principal amount of the Eurodollar Loans outstanding pursuant to such
Borrowing to an amount less than the Minimum Borrowing Amount applicable
thereto; (iii) at the time of any prepayment of Eurodollar Loans pursuant to
this Section 4.01 on any date other than the last day of the Interest Period
applicable thereto, the Borrower shall pay the amounts required pursuant to
Section 1.11; (iv) each prepayment in respect of any Loans made pursuant to a
Borrowing shall be applied PRO RATA among such Loans, provided, that at the
Borrower's election in connection with any prepayment pursuant to this Section
4.01 of (x) AR Loans prior to the AR Termination Date or (y) Revolving Loans,
such prepayment shall not be applied to any AR Loans or Revolving Loans, as the
case may be, of a Defaulting Bank; and (v) each prepayment made after the AR
Termination Date of AR Loans pursuant to this Section 4.01 shall (x) reduce the
remaining Scheduled Repayments on a PRO RATA basis (based upon the then
remaining principal amount of each such Scheduled Repayment) and (y) be
accompanied by a prepayment of the Term Loans in principal amount equal to the
TL Percentage times the principal amount of the AR Loans being repaid.

          1.042  MANDATORY PREPAYMENTS.

          (A)  REQUIREMENTS:

          (a)   (i) If on any date prior to the AR Termination Date the
aggregate outstanding principal amount of AR Loans made by Non-Defaulting Banks
exceeds the Adjusted Total AR Commitment as then in effect, the Borrower shall
repay on such date the principal of  AR Loans of Non-Defaulting Banks in an
aggregate amount equal to such excess.

          (ii)  If on any date prior to the AR Termination Date the aggregate
outstanding principal amount of the AR Loans made by a Defaulting Bank exceeds
the AR Commitment of such Defaulting Bank, the Borrower shall repay principal of
the AR Loans of such Defaulting Bank in an amount equal to such excess.

          (iii) If on any date the sum of the aggregate outstanding principal
amount of Revolving Loans made by Non-Defaulting Banks, Swingline Loans and the
Letter of Credit Outstandings exceeds the Adjusted Total Revolving Commitment as
then in effect, the Borrower shall repay on such date the principal of Swingline
Loans, and if no Swingline Loans are or remain outstanding, Revolving Loans of
Non-Defaulting Banks, in an aggregate amount equal to such excess.  If, after
giving effect to the repayment of all outstanding Swingline Loans and Revolving
Loans of Non-Defaulting Banks, the aggregate amount of Letter of Credit
Outstandings exceeds the Adjusted Total Revolving Commitment then in effect, the
Borrower shall pay to the Agent an amount in cash and/or Cash Equivalents equal
to such excess and the Agent shall hold such payment as security for the
obligations of the Borrower hereunder pursuant to a cash collateral agreement to
be entered into in form and substance satisfactory to the Agent (which shall
permit certain investments in Cash


                                      -20-
<PAGE>

Equivalents satisfactory to the Agent, until the proceeds are applied to the
secured obligations).

          (iv)  If on any date the aggregate outstanding principal amount of the
Revolving Loans made by a Defaulting Bank exceeds the Revolving Commitment of
such Defaulting Bank, the Borrower shall repay principal of the Revolving Loans
of such Defaulting Bank in an amount equal to such excess.

          (b)   On each date set forth below, the Borrower shall be required to
repay the Applicable Percentage of the principal amount of AR Loans set forth
opposite such date (each such repayment, a "Scheduled Repayment").

          Date                                                Amount
          ----                                                ------

December 31, 1999                                           $10,625,000
March 31, 2000                                              $10,625,000
June 30, 2000                                               $10,625,000
September 30, 2000                                          $10,625,000
December 31, 2000                                           $13,281,250
March 31, 2001                                              $13,281,250
June 30, 2001                                               $13,281,250
September 30, 2001                                          $13,281,250
December 31, 2001                                           $14,609,375
March 31, 2002                                              $14,609,375
June 30, 2003                                               $14,609,375
September 30, 2002                                          $14,609,375
December 31, 2002                                           $14,609,375
March 31, 2003                                              $14,609,375
June 30, 2003                                               $14,609,375
AR Maturity Date                                            $14,609,375

          (c)   On the Business Day following the date of receipt thereof by
Holdings, the Borrower and/or any of its Subsidiaries of the Cash Proceeds from
any Asset Sale, an amount equal to the AR Percentage of the Net Cash Proceeds
from such Asset Sale shall be applied as a mandatory repayment of the principal
of the then outstanding AR Loans, provided that such Net Cash Proceeds from
Permitted Asset Sales shall not be required to be used to so repay Loans to the
extent the Borrower elects, as hereinafter provided, to cause such Net Cash
Proceeds to be reinvested in Reinvestment Assets (a "Reinvestment Election").
The Borrower may exercise its Reinvestment Election (within the parameters
specified in the preceding sentence) with respect to an Asset Sale if (x) no
Default or Event of Default exists and (y) the Borrower delivers a Reinvestment
Notice to the Agent on the Business Day following the date of the consummation
of the respective Asset Sale, with such Reinvestment

                                      -21-
<PAGE>

Election being effective with respect to the Net Cash Proceeds of such Asset
Sale equal to the Anticipated Reinvestment Amount specified in such Reinvestment
Notice.

          (d)  On the date of the receipt thereof by Holdings or the Borrower,
as the case may be, an amount equal to 75% of the AR Percentage of the cash
proceeds (net of underwriting discounts and commissions and other reasonable
costs associated therewith) of any sale or issuance of equity by Holdings or the
Borrower, respectively (other than equity issued to management and other
employees of Holdings, the Borrower or its Subsidiaries, the exercise of any
warrants outstanding on the Operative Date and/or any amount of cash received by
Holdings or the Borrower in connection with any capital contributions made by
any of the Designated UOH Stockholders or, in the case of the Borrower, by
Holdings) shall be applied as a mandatory repayment of the principal of the then
outstanding AR Loans provided that the first $5,000,000 of such proceeds in the
aggregate do not have to be so applied to repay AR Loans or Term Loans.

          (e)  On each date which is 90 days after the last day of each fiscal
year of the Borrower (commencing with the fiscal year ending on December 31,
1999), 50% of the AR Percentage of Excess Cash Flow for the fiscal year then
last ended shall be applied as a mandatory repayment of the principal of the
then outstanding AR Loans.

          (f)  On the Reinvestment Prepayment Date with respect to a
Reinvestment Election, an amount equal to the AR Percentage of the Reinvestment
Prepayment Amount, if any, for such Reinvestment Election shall be applied as a
repayment of the principal of the then outstanding AR Loans.

          (g)  On the date on which any Change of Control occurs, the
outstanding principal amount of all Loans shall become due and payable in full.

          (B)  APPLICATION:

          (a)  Each mandatory repayment made after the AR Termination Date of AR
Loans pursuant to Section 4.02(A) (other than pursuant to clause (a) or (b)
thereof) shall be applied to reduce the Scheduled Repayments on a PRO RATA basis
(based upon the then remaining outstanding principal amount of each such
Scheduled Repayment).

          (b)  With respect to each prepayment of Loans required by Section
4.02, the Borrower may designate the Types of Loans which are to be prepaid and
the specific Borrowing(s) under the affected Facility pursuant to which made,
provided that (i) Eurodollar Loans may so be designated for prepayment pursuant
to this Section 4.02 only on the last day of an Interest Period applicable
thereto unless all Eurodollar Loans made pursuant to such Facility with Interest
Periods ending on such date of required prepayment and all Base Rate Loans made
pursuant to such Facility have been paid in full; (ii) if any prepayment of
Eurodollar

                                      -22-
<PAGE>

Loans made pursuant to a single Borrowing shall reduce the outstanding Loans
made pursuant to such Borrowing to an amount less than the Minimum Borrowing
Amount for such Borrowing, such Borrowing shall be immediately converted into
Base Rate Loans; (iii) each prepayment of any AR Loans or Revolving Loans made
by Non-Defaulting Banks pursuant to a Borrowing shall be applied PRO RATA among
such AR Loans or Revolving Loans, as the case may be; and (iv) each prepayment
of any AR Loans or Revolving Loans made by Defaulting Banks pursuant to a
Borrowing shall be applied PRO RATA among such AR Loans or Revolving Loans, as
the case may be.  In the absence of a designation by the Borrower as described
in the preceding sentence, the Agent shall, subject to the above, make such
designation in its sole discretion with a view, but no obligation, to minimize
breakage costs owing under Section 1.11.

          1.043  METHOD AND PLACE OF PAYMENT.  Except as otherwise specifically
provided herein, all payments under this Agreement shall be made to the Agent
for the ratable (based on its PRO RATA share) account of the Banks entitled
thereto, not later than 1:00 P.M. (New York time) on the date when due and shall
be made in immediately available funds and in lawful money of the United States
of America at the Payment Office, it being understood that written notice by the
Borrower to the Agent to make a payment from the funds in the Borrower's account
at the Payment Office shall constitute the making of such payment to the extent
of such funds held in such account.  Any payments under this Agreement which are
made later than 1:00 P.M. (New York time) shall be deemed to have been made on
the next succeeding Business Day.  Whenever any payment to be made hereunder
shall be stated to be due on a day which is not a Business Day, the due date
thereof shall be extended to the next succeeding Business Day and, with respect
to payments of principal, interest shall be payable during such extension at the
applicable rate in effect immediately prior to such extension.

          1.044  NET PAYMENTS.  (a)  All payments made by the Borrower
hereunder, under any Note or any other Credit Document, will be made without
setoff, counterclaim or other defense.  Except as provided for in Section
4.04(b), all such payments will be made free and clear of, and without deduction
or withholding for, any present or future taxes, levies, imposts, duties, fees,
assessments or other charges of whatever nature now or hereafter imposed by any
jurisdiction or by any political subdivision or taxing authority thereof or
therein (but excluding, except as provided in the second succeeding sentence,
any tax imposed on or measured by the net income (or any franchise tax) of a
Bank pursuant to the laws of the jurisdiction in which the principal office or
applicable lending office of such Bank is located or under the laws of any
political subdivision or taxing authority of any such jurisdiction in which the
principal office or applicable lending office of such Bank is located) and all
interest, penalties or similar liabilities with respect thereto (collectively,
"Taxes").  If any Taxes are so levied or imposed, the Borrower agrees to pay the
full amount of such Taxes and such additional amounts as may be necessary so
that every payment of all amounts due hereunder, under any Note or under any
other Credit Document, after withholding or

                                      -23-
<PAGE>

deduction for or on account of any Taxes, will not be less than the amount
provided for herein or in such Note or in such other Credit Document.  If any
amounts are payable in respect of Taxes pursuant to the preceding sentence, then
the Borrower shall also reimburse each Bank, upon the written request of such
Bank, for taxes imposed on or measured by the net income of such Bank pursuant
to the laws of the jurisdiction in which the principal office or applicable
lending office of such Bank is located or of any political subdivision or taxing
authority of any such jurisdiction and for any withholding of income or similar
taxes imposed by the United States of America as such Bank shall determine are
payable by, or withheld from, such Bank in respect of Taxes paid to or on behalf
of such Bank pursuant to this or the preceding sentence.  The Borrower will
furnish to the Agent within 45 days after the date the payment of any Taxes, or
any withholding or deduction on account thereof, is due pursuant to applicable
law certified copies of tax receipts evidencing such payment by the Borrower.
The Borrower will indemnify and hold harmless the Agent and each Bank, and
reimburse the Agent or such Bank upon its written request, for the amount of any
Taxes so levied or imposed and paid or withheld by such Bank.

          (b)  Each Bank which is not a United States person (as such term is
defined in Section 7701(a)(30) of the Code) for Federal income tax purposes
agrees (i) to provide to the Borrower on or prior to the Operative Date two
original signed copies of Internal Revenue Service Form 4224 or Form 1001
certifying to such Bank's entitlement to a complete exemption from United States
withholding tax with respect to payments to be made under this Agreement, under
any Note and under any other Credit Document and (ii) that, (x) to the extent
legally entitled to do so, with respect to a Bank that is an assignee or
transferee of an interest under this Agreement pursuant to Section 12.04 hereof
(unless the respective Bank was already a Bank hereunder immediately prior to
such assignment or transfer), upon the date of such assignment or transfer to
such Bank, and (y) with respect to any Bank which is not a United States person
(as such term is defined in Section 7701(a)(30) of the Code) for U.S. Federal
income tax purposes (including, without limitation, any assignee or transferee),
from time to time, upon the reasonable request by the Borrower or the Agent
after the Operative Date, such Bank will provide to each of the Borrower and the
Agent two original signed copies of Internal Revenue Service Form 4224 or Form
1001 (or any successor forms) certifying to such Bank's entitlement to a
complete exemption from, or reduction in, United States withholding tax with
respect to payments to be made under this Agreement, under any Note and under
any other Credit Document.  Notwithstanding anything to the contrary contained
in Section 4.04(a), the Borrower shall be entitled, to the extent it is required
to do so by law, to deduct or withhold income or other similar taxes imposed by
the United States (or any political subdivision or taxing authority thereof or
therein) from interest, fees or other amounts payable hereunder (without any
obligation under Section 4.04(a) to pay the respective Bank such taxes or any
additional amounts with respect thereto) for the account of any Bank which is
not a United States person (as such term is defined in Section 7701(a)(30) of
the Code) for United States federal income tax purposes and which has not
provided to the Borrower such forms required to be provided to the

                                      -24-
<PAGE>

Borrower by a Bank pursuant to the first sentence of this Section 4.04(b),
provided that if the Borrower shall so deduct or withhold any such taxes, it
shall provide a statement to the Agent and such Bank, setting forth the amount
of such taxes so deducted or withheld, the applicable rate and any other
information or documentation which such Bank may reasonably request for
assisting such Bank in obtaining any allowable credits or deductions for the
taxes so deducted or withheld in the jurisdiction or jurisdictions in which such
Bank is subject to tax.  Notwithstanding anything to the contrary contained in
the preceding sentence, the Borrower agrees to indemnify each Bank in the manner
set forth in Section 4.04(a) in respect of any amounts deducted or withheld by
it as described in the previous sentence as a result of any changes after the
Operative Date in any applicable law, treaty, governmental rule, regulation,
guideline or order, or in the interpretation thereof, relating to the deducting
or withholding of income or similar Taxes.

          SECTION 5.  CONDITIONS PRECEDENT.

          1.051  OPERATIVE DATE.  This Agreement shall become effective on the
date (the "Operative Date") which is the date on which the following conditions
shall first have been satisfied.

          (a)  Each of the Borrower and each Bank shall have duly executed a
     copy of this Agreement (whether the same or different copies) and shall
     have delivered (including by way of facsimile transmission of the signature
     page hereof) the same to the Agent at its Notice Office.

          (b)  The Agent shall have received an opinion, addressed to the Agent,
     and each of the Banks and dated the Operative Date, from Winston & Strawn,
     counsel to Holdings and the Borrower, which opinion shall cover such
     matters relating to the Agreement as reasonably requested by, and shall be
     reasonably satisfactory to, the Agent.

          (c)  Concurrently with the effectiveness of this Agreement, the Term
     Loan Agreement shall have become effective in accordance with its terms,
     promptly followed by the making of the Term Loans thereunder and the
     application of the proceeds of the Term Loans to repay outstanding AR
     Loans.

          1.052  ALL CREDIT EVENTS.  The obligation of the Banks to make each
Loan and of the Letter of Credit Issuer to issue each Letter of Credit is
subject, at the time thereof, to the satisfaction of the following conditions:

          (a)  NOTICE OF BORROWING.  The Agent shall have received a Notice of
Borrowing meeting the requirements of Section 1.02 or a Letter of Credit Request
meeting the requirements of Section 2.03.

                                      -25-
<PAGE>

          (b)  NO DEFAULT; REPRESENTATIONS AND WARRANTIES.  At the time of each
Credit Event and also after giving effect thereto, (i) there shall exist no
Default or Event of Default and (ii) all representations and warranties
contained herein or in the other Credit Documents shall be true and correct in
all material respects with the same effect as though such representations and
warranties had been made on and as of the date of such Credit Event, except to
the extent that such representations and warranties expressly relate to an
earlier date.

          (c)  TESTED BORROWINGS.  At the time of incurring any Tested
Borrowing, each of the covenants set forth in Sections 8.11 through 8.14 shall
have been satisfied as of, and no Event of Default under Section 9.08(B) or (C)
shall exist as of, the Measurement Date relating to such Tested Borrowing
determined on a PRO FORMA basis as if such Tested Borrowing occurred on such
Measurement Date and, in the case of a Tested Borrowing financing a Permitted
Acquisition, such Permitted Acquisition was consummated on the first day of the
12-month period ending on such Measurement Date.

          The acceptance of the benefits of each Credit Event shall constitute a
representation and warranty by the Borrower to the Agent and each of the Banks
that all of the applicable conditions specified above exist as of that time.

          SECTION 6.  REPRESENTATIONS, WARRANTIES AND AGREEMENTS.  In order to
induce the Banks to enter into this Agreement and to make the Loans, the
Borrower makes the following representations and warranties to, and agreements
with, the Banks, all of which shall survive the execution and delivery of this
Agreement and the making of the Loans.

          1.061  CORPORATE STATUS.  Each of Holdings, the Borrower and its
Subsidiaries (i) is a duly organized and validly existing corporation in good
standing under the laws of the jurisdiction of its organization and has the
corporate power and authority to own its property and assets and to transact the
business in which it is engaged and presently proposes to engage and (ii) has
duly qualified and is authorized to do business and is in good standing in all
jurisdictions where it is required to be so qualified and where the failure to
be so qualified would have a Material Adverse Effect.

          1.062  CORPORATE POWER AND AUTHORITY.  Each Credit Party has the
corporate power and authority to execute, deliver and carry out the terms and
provisions of the Transaction Documents to which it is a party and has taken all
necessary corporate action to authorize the execution, delivery and performance
of the Credit Documents to which it is a party.  Each Credit Party has duly
executed and delivered each Credit Document to which it is a party and each such
Credit Document constitutes the legal, valid and binding obligation of such
Credit Party enforceable in accordance with its terms.

                                      -26-

<PAGE>

         1.063  NO VIOLATION.  Neither the execution, delivery and performance
by  any Credit Party of the Credit Documents to which it is a party nor
compliance with the terms and provisions thereof, nor the consummation of the
transactions contemplated therein (i) will contravene any applicable provision
of any law, statute, rule, regulation, order, writ, injunction or decree of any
court or governmental instrumentality, (ii) will conflict or be inconsistent
with or result in any breach of, any of the terms, covenants, conditions or
provisions of, or constitute a default under, or (other than pursuant to the
Security Documents) result in the creation or imposition of (or the obligation
to create or impose) any Lien upon any of the property or assets of any Credit
Party or any of its Subsidiaries pursuant to the terms of any indenture,
mortgage, deed of trust, agreement or other instrument to which Holdings, the
Borrower or any of its Subsidiaries is a party or by which it or any of its
property or assets are bound or to which it may be subject or (iii) will violate
any provision of the Charter or By-Laws of any Credit Party or any of its
Subsidiaries. 

         1.064  LITIGATION.  There are no actions, suits or proceedings pending
or, to the Borrower's knowledge, threatened with respect to Holdings, the
Borrower or any of its Subsidiaries (i) that are likely to have a Material
Adverse Effect or (ii) that could reasonably be expected to have a material
adverse effect on the rights or remedies of the Banks or on the ability of the
Credit Parties to perform their obligations to them under the Credit Documents. 

         1.065  USE OF PROCEEDS; MARGIN REGULATIONS.  (a) The proceeds of AR 
Loans may be used to finance Permitted Acquisitions. 

         (b)  The proceeds of Revolving Loans and Swingline Loans may be used
for the general corporate and working capital purposes of the Borrower and its
Subsidiaries.

         (c)  Neither the making or continuance of any Loan hereunder, nor the
use of the proceeds thereof, will violate or be inconsistent with the provisions
of Regulation G, T, U or X of the Board of Governors of the Federal Reserve
System and no part of the proceeds of any Loan will be used to purchase or carry
any Margin Stock in violation of Regulation U or to extend credit for the
purpose of purchasing or carrying any Margin Stock.

         1.066  GOVERNMENTAL APPROVALS.  Except for filings and recordings in
connection with the Security Documents, and those items listed on Annex III, no
order, consent, approval, license, authorization, or validation of, or filing,
recording or registration with, or exemption by, any foreign or domestic
governmental or public body or authority, or any subdivision thereof, that has
not been obtained or made is required to authorize or is required in connection
with (i) the execution, delivery and performance of any Credit Document or (ii)
the legality, validity, binding effect or enforceability of any Credit Document.


                                         -27-
<PAGE>

         1.067  INVESTMENT COMPANY ACT.  None of Holdings, the Borrower nor any
of its Subsidiaries is an "investment company" or a company "controlled" by an
"investment company," within the meaning of the Investment Company Act of 1940,
as amended.

         1.068  PUBLIC UTILITY HOLDING COMPANY ACT.  None of Holdings, the
Borrower or any of its Subsidiaries is a "holding company," or a "subsidiary
company" of a "holding company," or an "affiliate" of a "holding company," or of
a "subsidiary company" of a "holding company," within the meaning of the Public
Utility Holding Company Act of 1935, as amended.

         1.069  TRUE AND COMPLETE DISCLOSURE.  All factual information (taken
as a whole) heretofore or contemporaneously furnished by or on behalf of
Holdings, the Borrower or any of its Subsidiaries in writing to the Agent or any
Bank for purposes of or in connection with this Agreement or any transaction
contemplated herein is, and all other such factual information (taken as a
whole) hereafter furnished by or on behalf of any such Person in writing to any
Bank will be, true and accurate in all material respects on the date as of which
such information is dated or certified and not incomplete by omitting to state
any material fact necessary to make such information (taken as a whole) not
misleading at such time in light of the circumstances under which such
information was provided.  The projections and PRO FORMA financial information
contained in such materials are based on good faith estimates and assumptions
believed by such Persons to be reasonable at the time made, it being recognized
by the Banks that such projections as to future events are not to be viewed as
facts and that actual results during the period or periods covered by any such
projections may differ from the projected results.  There is no fact known to
the Borrower which would have a Material Adverse Effect, which has not been
disclosed herein or in such other documents, certificates and statements
furnished to the Banks for use in connection with the transactions contemplated
hereby.

         6.10  FINANCIAL CONDITION; FINANCIAL STATEMENTS.  (a) On and as of the
Operative Date, on a PRO FORMA basis after giving effect to all Indebtedness
incurred, and to be incurred, and Liens created, and to be created, in
connection therewith, (x) the sum of the assets, at a fair valuation, of the
Borrower and its Subsidiaries, and of Holdings and is Subsidiaries, taken as a
whole will exceed their debts, (y) the Borrower and its Subsidiaries, and
Holdings and its Subsidiaries, taken as a whole will not have incurred or
intended to, or believe that they will, incur debts beyond their ability to pay
such debts as such debts mature and (z) the Borrower and its Subsidiaries, and
Holdings and its Subsidiaries, taken as a whole will not have unreasonably small
capital with which to conduct their business.  For purposes of this Section
6.10, "debt" means any liability on a claim, and "claim" means (i) right to
payment whether or not such a right is reduced to judgment, liquidated,
unliquidated, fixed, contingent, matured, unmatured, disputed, undisputed,
legal, equitable, secured or unsecured; or (ii) right to an equitable remedy for
breach of performance if such breach gives 


                                         -28-
<PAGE>

rise to a payment, whether or not such right to an equitable remedy is reduced
to judgment, fixed, contingent, matured, unmatured, disputed, undisputed,
secured or unsecured.

         (b)(i)  The consolidated balance sheet of Holdings and of the Borrower
at December 31, 1995 and December 31, 1996 and the related consolidated
statements of operations and cash flows of Holdings and of the Borrower for the
fiscal years ended as of said dates, which have been examined by Price
Waterhouse LLP, independent certified public accountants, who delivered an
unqualified opinion in respect therewith and (ii) the Financial Statements (as
defined in the Acquisition Agreement), copies of which have heretofore been
furnished to each Bank, present fairly the financial position of such entities
at the dates of said statements and the results for the periods covered thereby
at the date thereof) in accordance with GAAP, except to the extent provided in
the notes to said financial statements.  All such financial statements have been
prepared in accordance with generally accepted accounting principles and
practices consistently applied except to the extent provided in the notes to
said financial statements.  Nothing has occurred since December 31, 1996 that
has had or could reasonably be expected to have a Material Adverse Effect.

         (c)  Except as reflected in the financial statements and the notes
thereto described in Section 6.10(b), there were as of the Operative Date no
liabilities or obligations with respect to Holdings, the Borrower or any of its
Subsidiaries of a nature (whether absolute, accrued, contingent or otherwise and
whether or not due) which, either individually or in aggregate, would be
material to  the Borrower and its Subsidiaries, and to Holdings and its
Subsidiaries, taken as a whole, except as incurred in the ordinary course of
business consistent with past practices subsequent to December 31, 1996.

         6.11  SECURITY INTERESTS.  On and after the Operative Date (or the
date of the execution and delivery thereof, in the case of all Security
Documents first executed after such date), each of the Security Documents
create, as security for the Obligations purported to be secured thereby, a valid
and enforceable perfected security interest in and Lien on all of the Collateral
subject thereto, superior to and prior to the rights of all third Persons and
subject to no other Liens (except (x) that the Security Agreement Collateral may
be subject to the security interests evidenced by Permitted Liens relating
thereto and (y) the Mortgaged Properties may be subject to Permitted
Encumbrances relating thereto), in favor of the Collateral Agent for the benefit
of the Banks.  No filings or recordings are required in order to perfect the
security interests created under any Security Document except for filings or
recordings required in connection with any such Security Document (other than
the Pledge Agreements) which shall have been made upon prior to (or are the
subject of arrangements, satisfactory to the Agent, for filing on or promptly
after the date of) the execution and delivery thereof.

         6.12  TAX RETURNS AND PAYMENTS.  Each of Holdings, the Borrower and
its Subsidiaries has filed all federal income tax returns and all other material
tax returns, 


                                         -29-
<PAGE>

domestic and foreign, required to be filed by it and has paid all material taxes
and assessments payable by it which have become due, other than those not yet
delinquent and except for those contested in good faith.  Holdings, the Borrower
and its Subsidiaries have paid, or have provided adequate reserves (in the good
faith judgment of the management of the Borrower) for the payment of, all
federal, state and foreign income taxes applicable for all prior fiscal years
and for the current fiscal year to the date hereof.

         6.13  COMPLIANCE WITH ERISA.  Each Plan is in substantial compliance
with ERISA and the Code; no Reportable Event has occurred with respect to a
Plan; no Plan is insolvent or in reorganization; no Plan has an Unfunded Current
Liability; no Plan has an accumulated or waived funding deficiency, has
permitted decreases in its funding standard account or has applied for an
extension of any amortization period within the meaning of Section 412 of the
Code; neither the Borrower, nor any Subsidiary nor any ERISA Affiliate has
incurred any material liability to or on account of a Plan pursuant to Section
409, 502(i), 502(l), 515, 4062, 4063, 4064, 4069, 4201, 4204 or 4212 of ERISA or
Section 401(a)(29), 4971, 4975 or 4980 of the Code or expects to incur any
liability (including any indirect, contingent or secondary liability) under any
of the foregoing Sections with respect to any Plan; no proceedings have been
instituted to terminate or appoint a trustee to administer any Plan; no
condition exists which presents a material risk to the Borrower or any
Subsidiary or any ERISA Affiliate of incurring a liability to or on account of a
Plan pursuant to the foregoing provisions of ERISA and the Code; using actuarial
assumptions and computation methods consistent with Part 1 of subtitle E of
Title IV of ERISA, the aggregate liabilities of the Borrower and its
Subsidiaries and its ERISA Affiliates to all Plans which are multiemployer plans
(as defined in Section 4001(a)(3) of ERISA) in the event of a complete
withdrawal therefrom, as of the close of the most recent fiscal year of each
such Plan ended prior to the date of the most recent Credit Event, would not
exceed $150,000; no lien imposed under the Code or ERISA on the assets of the
Borrower or any Subsidiary or any ERISA Affiliate exists or is likely to arise
on account of any Plan; and Holdings, the Borrower and its Subsidiaries do not
maintain or contribute to any employee welfare benefit plan (as defined in
Section 3(1) of ERISA) which provides benefits to retired employees (other than
as required by Section 601 of ERISA) or any employee pension benefit plan (as
defined in Section 3(2) of ERISA), except to the extent that all events
described in the preceding clauses of this Section 6.13 and then in existence
would not, in the aggregate, have or be likely to have a Material Adverse
Effect.  With respect to Plans that are multiemployer plans (within the meaning
of Section 4001(a)(3) of ERISA) the representations and warranties in this
Section 6.13 are made to the best knowledge of the Borrower.

         6.14  SUBSIDIARIES.  (a) Annex IV hereto lists each Subsidiary of the
Borrower existing on the Operative Date.  Except as set forth on Annex IV, the
Borrower owns 100% of the outstanding capital stock of each such Subsidiary.  


                                         -30-
<PAGE>

         (b)  There are no restrictions on the Borrower or any of its
Subsidiaries which prohibit or otherwise restrict the transfer of cash or other
assets from any Subsidiary of the Borrower to the Borrower, other than
prohibitions or restrictions existing under or by reason of (i) this Agreement,
the other Credit Documents, the Term Loan Documents or any Subordinated Debt
Indenture, (ii) applicable law, (iii) customary non-assignment provisions
entered into in the ordinary course of business and consistent with past
practices, (iv) any restriction or encumbrance with respect to a Subsidiary of
the Borrower imposed pursuant to an agreement which has been entered into for
the sale or disposition of all or substantially all of the capital stock or
assets of such Subsidiary, so long as such sale or disposition is permitted
under this Agreement, and (v) any documents or instruments governing the terms
of any Indebtedness or other obligations secured by Liens permitted by Section
8.03, provided that such prohibitions or restrictions apply only to the assets
subject to such Liens.

         6.15  PATENTS, ETC.  The Borrower and each of its Subsidiaries have
obtained all material patents, trademarks, service marks, trade names,
copyrights, licenses and other rights, free from burdensome restrictions, that
are necessary for the operation of their businesses taken as a whole as
presently conducted and as proposed to be conducted.

         6.16  POLLUTION AND OTHER REGULATIONS.  (a)  Each of Holdings, the
Borrower and its Subsidiaries is in compliance with all Environmental Laws
governing its business for which failure to comply is reasonably likely to have
a Material Adverse Effect, and neither Holdings, the Borrower nor any of its
Subsidiaries is liable for any material penalties, fines or forfeitures for
failure to comply with any of the foregoing in the manner set forth above.  All
licenses, permits, registrations or approvals required for the business of the
Borrower and each of its Subsidiaries, as conducted as of the Restatement
Effective Date, under any Environmental Law have been secured and the Borrower
and each of its Subsidiaries is in substantial compliance therewith, except such
licenses, permits, registrations or approvals the failure to secure or to comply
therewith is not likely to have a Material Adverse Effect.  Neither Holdings,
the Borrower nor any of its Subsidiaries is in noncompliance with, breach of or
default under any applicable writ, order, judgment, injunction, or decree to
which Holdings, the Borrower or such Subsidiary is a party or which would affect
the ability of the Borrower or such Subsidiary to operate any real property and
no event has occurred and is continuing which, with the passage of time or the
giving of notice or both, would constitute noncompliance, breach of or default
thereunder, except in each such case, such noncompliance, breaches or defaults
as are not likely to, in the aggregate, have a Material Adverse Effect.  There
are as of the Restatement Effective Date no Environmental Claims pending or, to
the best knowledge of the Borrower, threatened, which (a) challenge the
validity, term or entitlement of the Borrower or any of its Subsidiaries for any
permit, license, order or registration required for the operation of any
facility under the Environmental Laws which the Borrower or any of its
Subsidiaries operates and (b) wherein an unfavorable decision, ruling or finding
would be reasonably likely to have a Material Adverse Effect.  There are no
facts, circumstances, conditions or occurrences concerning Holdings, the
Borrower or any of its 



                                         -31-
<PAGE>

Subsidiaries, any of their operations or on any Real Property or, to the
knowledge of the Borrower, on any property adjacent to any such Real Property
that could reasonably be expected (i) to form the basis of an Environmental
Claim against the Borrower, any of its Subsidiaries or any Real Property of the
Borrower or any of its Subsidiaries, or (ii) to cause such Real Property to be
subject to any restrictions on the ownership, occupancy, use or transferability
of such Real Property under any Environmental Law, except in each such case,
such Environmental Claims or restrictions that individually or in the aggregate
are not reasonably likely to have a Material Adverse Effect.

         (b)  Hazardous Materials have not at any time been (i) generated,
used, treated or stored on, or transported to or from, any Real Property of the
Borrower or any of its Subsidiaries or (ii) released on any Real Property, in
each case where such occurrence or event individually or in the aggregate is
reasonably likely to have a Material Adverse Effect.

         6.17  PROPERTIES.  The Borrower and each of its Subsidiaries have good
and marketable title to all properties owned by them, including all property
reflected in the consolidated balance sheet of the Borrower and its
Subsidiaries, and the Financial Statements, referred to in Section 6.10(b), free
and clear of all Liens, other than (i) as referred to in the consolidated
balance sheet, or the Financial Statements, or, in either case, in the notes
thereto or (ii) otherwise permitted by Section 8.03.  Annex V contains a true
and complete list of each Real Property owned or leased by the Borrower or any
of its Subsidiaries on the Operative Date (other than properties that are solely
sign locations) and the type of interest therein held by the Borrower or the
respective Subsidiary.  Holdings owns no properties or assets (other than the
Tax Sharing Agreement) other than all of the capital stock of the Borrower.

         6.18  LABOR RELATIONS.  Holdings, the Borrower and its Subsidiaries
are not engaged in any unfair labor practice that could reasonably be expected
to have a Material Adverse Effect.  There is (i) no unfair labor practice
complaint pending against Holdings, the Borrower or any of its Subsidiaries or
threatened against any of them, before the National Labor Relations Board, and
no grievance or arbitration proceeding arising out of or under any collective
bargaining agreement is so pending against any of them or threatened against any
of them, (ii) no strike, labor dispute, slowdown or stoppage pending against
Holdings, the Borrower or any of its Subsidiaries or threatened against any of
them  and (iii) no union representation question existing with respect to the
employees of Holdings, the Borrower or any of its Subsidiaries and no union
organizing activities are taking place, except with respect to any matter
specified in clause (i), (ii) or (iii) above, either individually or in the
aggregate, such as is not reasonably likely to have a Material Adverse Effect.

         6.19  EXISTING INDEBTEDNESS.  Annex VI sets forth a true and complete
list of all Indebtedness of Holdings, the Borrower and each of its Subsidiaries
as of the Consolidation Date that is in excess of $5,000 for any one issue and
is to remain outstanding 


                                         -32-
<PAGE>

thereafter (all such Indebtedness, of whatever size, but excluding Indebtedness
hereunder, the "Existing Indebtedness"), in each case showing the aggregate
principal amount thereof and the name of the respective borrower (or issuer) and
any other entity which directly or indirectly guaranteed such debt.

         SECTION 7.  AFFIRMATIVE COVENANTS.  The Borrower covenants and agrees
that on the Operative Date and thereafter for so long as this Agreement is in
effect and until the Commitments have terminated, no Notes are outstanding and
the Loans, together with interest, Fees and all other Obligations incurred
hereunder, are paid in full:

         1.071  INFORMATION COVENANTS.  The Borrower will furnish to each Bank:

         (a)  ANNUAL FINANCIAL STATEMENTS.  Within 90 days after the close of
each fiscal year of the Borrower, the consolidated balance sheet of the Borrower
and its Subsidiaries and of Holdings and its Subsidiaries, as at the end of such
fiscal year and the related consolidated statements of income and retained
earnings and of cash flows for such fiscal year, in each case setting forth
comparative consolidated figures for the preceding fiscal year, and examined by
independent certified public accountants of recognized national standing whose
opinion shall not be qualified as to the scope of audit and as to the status of
Holdings, the Borrower or any of its Subsidiaries as a going concern, together
with a certificate of such accounting firm stating that in the course of its
regular audit of the business of Holdings and of the Borrower, which audit was
conducted in accordance with generally accepted auditing standards, such
accounting firm has obtained no knowledge of any Default or Event of Default
which has occurred and is continuing or, if in the opinion of such accounting
firm such a Default or Event of Default has occurred and is continuing, a
statement as to the nature thereof.

         (b)  QUARTERLY FINANCIAL STATEMENTS.  As soon as available and in any
event within 45 days after the close of each of the first three quarterly
accounting periods in each fiscal year, the consolidated balance sheet of the
Borrower and its Subsidiaries and of Holdings and its Subsidiaries, as at the
end of such quarterly period and the related consolidated statements of income
and retained earnings and of cash flows for such quarterly period and for the
elapsed portion of the fiscal year ended with the last day of such quarterly
period, and in each case setting forth comparative consolidated figures for the
related periods in the prior fiscal year, all of which shall be certified by the
chief financial officer or controller of the Borrower or Holdings, as
appropriate, subject to changes resulting from audit and normal year-end audit
adjustments.

         (c)  MONTHLY REPORTS.  As soon as practicable, and in any event within
30 days, after the end of each monthly accounting period of each fiscal year the
consolidated balance sheet of the Borrower and its Subsidiaries and of Holdings
and its Subsidiaries, as at the end of such period, and the related consolidated
statements of income and retained 


                                         -33-
<PAGE>

earnings for such period, setting forth comparative figures for the
corresponding period of the previous year, all of which shall be certified by
the chief financial officer or controller of the Borrower or Holdings, as
appropriate, subject to changes resulting from audit and normal year-end audit
adjustments.

         (d)  BUDGETS; ETC.  Not more than 60 days after the commencement of
each fiscal year of the Borrower, a budget of the Borrower and its Subsidiaries
in reasonable detail for each of the twelve months of such fiscal year. 
Together with each delivery of consolidated financial statements pursuant to
Sections 7.01(a), (b) and (c), a comparison of the current year to date
financial results against the budgets required to be submitted pursuant to this
clause (d) shall be presented.

         (e)  OFFICER'S CERTIFICATES.  (i) At the time of the delivery of the
financial statements provided for in Sections 7.01(a), (b) and (c), a
certificate of the chief financial officer, controller or other Authorized
Officer of the Borrower to the effect that no Default or Event of Default exists
or, if any Default or Event of Default does exist, specifying the nature and
extent thereof, which certificate, shall set forth the calculations required to
establish (I) the Modified Holdings Leverage Ratio for the Relevant
Determination Date occurring on the last day of such fiscal year, quarter or
month, (II) whether the Borrower and its Subsidiaries were in compliance with
the provisions of Sections 8.11, 8.12 and 8.13, as applicable, as at the end of
such fiscal period or year, as the case may be and (III) whether there was any
Event of Default under Section 9.08(B) and/or 9.08(C) as at the end of such
fiscal period.

         (ii) At the time of any incurrence of Consolidated Debt of Holdings
and its Subsidiaries at a time when the Margin Reduction Discount is (or based
on the last officer's certificate delivered pursuant to clause (i) above will
be) greater than zero, a certificate of any of the persons specified in clause
(i) above setting forth the calculations establishing the Modified Holdings
Leverage Ratio after giving effect to the incurrence of such Consolidated Debt.

         (f)  NOTICE OF DEFAULT OR LITIGATION.  Promptly, and in any event
within three Business Days after the Borrower obtains knowledge thereof, notice
of (x) the occurrence of any event which constitutes a Default or Event of
Default which notice shall specify the nature thereof, the period of existence
thereof and what action the Borrower proposes to take with respect thereto and
(y) the commencement of or any significant development in any litigation or
governmental proceeding pending against Holdings, the Borrower or any of its
Subsidiaries which is likely to have a Material Adverse Effect or is likely to
have a material adverse effect on the ability of the Borrower to perform its
obligations hereunder or under any other Credit Document.


                                         -34-
<PAGE>

         (g)  AUDITORS' REPORTS.  Promptly upon receipt thereof, a copy of each
other final report or "management letter" submitted to Holdings or the Borrower
by its independent accountants in connection with any annual, interim or special
audit made by it of the books of Holdings and/or the Borrower.

         (h)  ENVIRONMENTAL MATTERS.  Promptly upon, and in any event within 20
Business Days after an officer of Holdings, the Borrower or any Subsidiary
obtains knowledge thereof, notice of one or more of the following environmental
matters:  (i) any pending or threatened (in writing) material Environmental
Claim against, or for which liability would attach to, the Borrower or any of
its Subsidiaries or any Real Property owned or operated by the Borrower or any
of its Subsidiaries; (ii) any condition or occurrence on or arising from any
Real Property owned or operated by the Borrower or any of its Subsidiaries that
(a) results in material noncompliance by Holdings, the Borrower or any of its
Subsidiaries with any applicable material Environmental Law or (b) would
reasonably be expected to form the basis of a material Environmental Claim
against, or for which liability would attach to, the Borrower or any of its
Subsidiaries or any such Real Property; (iii) any condition or occurrence on any
Real Property owned or operated by the Borrower or any of its Subsidiaries that
could reasonably be expected to cause such Real Property to be subject to any
material restrictions on the ownership, occupancy, use or transferability by the
Borrower or any of its Subsidiaries of such Real Property under any
Environmental Law; and (iv) the taking of any material removal or remedial
action in response to the actual or alleged presence of any Hazardous Material
on any Real Property owned or operated by the Borrower or any of its
Subsidiaries as required by any Environmental Law or any governmental or other
administrative agency, and all such notices shall describe in reasonable detail
the nature of the claim, investigation, condition, occurrence or removal or
remedial action and the Borrower's or such Subsidiary's response thereto.

         (i)  OTHER INFORMATION.  Promptly upon transmission thereof, (i)
copies of any filings and registrations with, and reports to, the Securities and
Exchange Commission or any successor thereto (the "SEC") by Holdings, the
Borrower or any of its Subsidiaries and (ii) with reasonable promptness, such
other information or documents (financial or otherwise) as the Agent on its own
behalf or on behalf of the Required Banks may reasonably request from time to
time.

         1.072  BOOKS, RECORDS AND INSPECTIONS.  The Borrower will, and will
cause its Subsidiaries to, permit, upon reasonable notice to the chief financial
officer, controller or any other Authorized Officer of the Borrower officers and
designated representatives of the Agent or the Required Banks to visit and
inspect any of the properties or assets of the Borrower and any of its
Subsidiaries in whomsoever's possession, and to examine the books of account of
Holdings, the Borrower and any of its Subsidiaries and discuss the affairs,
finances and accounts of Holdings, the Borrower and of any of its Subsidiaries
with, and be advised as to the same by, its and their officers and independent
accountants, all at such 


                                         -35-
<PAGE>

reasonable times and intervals and to such reasonable extent as the Agent or the
Required Banks may desire. 

         1.073  INSURANCE.  The Borrower will, and will cause each of its
Subsidiaries to, at all times maintain in full force and effect insurance in
such amounts, covering such risks and liabilities and with such deductibles or
self-insured retentions as are in accordance with normal industry practice,
provided that in no event will any such deductible or self-insured retention in
respect of liability claims or in respect of casualty damage, exceed, in each
such case, (i) $250,000  per occurrence or (ii) $1,000,000 in the aggregate per
fiscal year.  At any time that insurance at the levels described in Annex VII is
not being maintained by the Borrower and its Subsidiaries, the Borrower will
notify the Banks in writing thereof and, if thereafter notified by the Agent to
do so, the Borrower will, and will cause its Subsidiaries to, obtain insurance
at such levels at least equal to those set forth in Annex VII to the extent then
generally available (but in any event within the deductible or self-insured
retention limitations set forth in the preceding sentence) or otherwise as are
acceptable to the Agent.  The Borrower will, and will cause each of its
Subsidiaries to, furnish on the Operative Date and annually thereafter to the
Agent a summary of the insurance carried together with certificates of insurance
and other evidence of such insurance, if any, naming the Collateral Agent as an
additional insured and/or loss payee.

         1.074  PAYMENT OF TAXES.  The Borrower will pay and discharge, and
will cause each Subsidiary to pay and discharge, all taxes, assessments and
governmental charges or levies imposed upon it or upon its income or profits, or
upon any properties belonging to it, prior to the date on which penalties attach
thereto, and all lawful claims which, if unpaid, might become a Lien or charge
upon any properties of Holdings, the Borrower or any of its Subsidiaries,
provided that neither Holdings, the Borrower nor any Subsidiary shall be
required to pay any such tax, assessment, charge, levy or claim which is being
contested in good faith and by proper proceedings if it has maintained adequate
reserves (in the good faith judgment of the management of the Borrower) with
respect thereto in accordance with GAAP.

         1.075  CONSOLIDATED CORPORATE FRANCHISES.  The Borrower will do, and
will cause each Subsidiary to do, or cause to be done, all things necessary to
preserve and keep in full force and effect its existence, material rights and
authority, provided that any transaction permitted by Section 8.02 will not
constitute a breach of this Section 7.05.

         1.076  COMPLIANCE WITH STATUTES, ETC.  The Borrower will, and will
cause each Subsidiary to, comply with all applicable statutes, regulations and
orders of, and all applicable restrictions imposed by, all governmental bodies,
domestic or foreign, in respect of the conduct of its business and the ownership
of its property other than those the non-compliance with which would not have a
Material Adverse Effect or would not have a 


                                         -36-
<PAGE>

material adverse effect on the ability of the Borrower to perform its
obligations under any Credit Document.

         1.077  ERISA.  As soon as possible and, in any event, within 10 days
after the Borrower or any of its Subsidiaries or ERISA Affiliates knows or has
reason to know of the occurrence of any of the following, the Borrower will
deliver to each of the Banks a certificate of the chief financial officer of the
Borrower setting forth details as to such occurrence and such action, if any,
which the Borrower, such Subsidiary or such ERISA Affiliate is required or
proposes to take, together with any notices required or proposed to be given to
or filed with or by the Borrower, the Subsidiary, the ERISA Affiliate, the PBGC,
a Plan participant (other than notices relating to an individual participant's
benefits) or the Plan administrator with respect thereto:  that a Reportable
Event has occurred; that an accumulated funding deficiency has been incurred or
an application is reasonably likely to be or has been made to the Secretary of
the Treasury for a waiver or modification of the minimum funding standard
(including any required installment payments) or an extension of any
amortization period under Section 412 of the Code with respect to a Plan; that a
Plan which has an Unfunded Current Liability has been or may be terminated,
reorganized, partitioned or declared insolvent under Title IV of ERISA; that a
Plan has an Unfunded Current Liability and there is a failure to make a required
contribution, which gives rise to a lien under ERISA or the Code; that
proceedings are reasonably likely to be or have been instituted to terminate a
Plan which has an Unfunded Current Liability; that a proceeding has been
instituted pursuant to Section 515 of ERISA to collect a delinquent contribution
to a Plan; that the Borrower, any Subsidiary or any ERISA Affiliate will or may
incur any liability (including, any contingent or secondary liability) to or on
account of the termination of or withdrawal from a Plan under Section 4062,
4063, 4064, 4069, 4201, 4204 or 4212 of ERISA or with respect to a Plan under
Section 401(a)(29), 4971, 4975 or 4980 of the Code or Section 409, 502(l) or
502(l) of ERISA or that the Borrower or any Subsidiary or Holdings may incur any
material liability pursuant to any employee welfare benefit plan (as defined in
Section 3(1) of ERISA) that provides benefits to retired employees or other
former employees (other than as required by Section 601 of ERISA) or any
employee pension benefit plan (as defined in Section 3(2) of ERISA).  Upon
request of a Bank, the Borrower will deliver to such Bank a complete copy of the
annual report (Form 5500) of each Plan required to be filed with the Internal
Revenue Service.  In addition to any certificates or notices delivered to the
Banks pursuant to the first sentence hereof, copies of any annual reports and
any other material notices received by Holdings, the Borrower or any Subsidiary
with respect to a Plan shall be delivered to the Banks no later than 10 days
after the later of the date such notice has been filed with the Internal Revenue
Service or the PBGC, given to Plan participants (other than notices relating to
an individual participant's benefits) or received by Holdings, the Borrower or
such Subsidiary.

         1.078  GOOD REPAIR.  The Borrower will, and will cause each of its
Subsidiaries to, ensure that its properties and equipment used or useful in its
business in 


                                         -37-
<PAGE>

whomsoever's possession they may be, are kept in good repair, working order and
condition, normal wear and tear excepted, and, subject to Section 8.05, that
from time to time there are made in such properties and equipment all needful
and proper repairs, renewals, replacements, extensions, additions, betterments
and improvements thereto, to the extent and in the manner useful or customary
for companies in similar businesses.

         1.079  END OF FISCAL YEARS; FISCAL QUARTERS.  The Borrower will, for
financial reporting purposes, cause (i) each of its, and each of its
Subsidiaries' fiscal years to end on December 31 of each year and (ii) each of
its, and each of its Subsidiaries' fiscal quarters to end on March 31, June 30,
September 30 and December 31 of each year.

         7.10  ADDITIONAL SECURITY; FURTHER ASSURANCES. (a) No later than 60
days following the Operative Date, the Borrower shall deliver to the Agent a
duly authorized and executed counterpart or counterparts of deeds of trust,
mortgages and similar documents in form and substance reasonably satisfactory to
the Agent (the "Additional Mortgages") covering all of the Real Property owned
by the Borrower not subject to Mortgages on the Operative Date (x) which
Additional Mortgages shall constitute valid and enforceable Liens superior to
and prior to the rights of all third Persons and subject to instruments related
thereto) shall have been duly recorded or filed in such manner and in such
places as are required by law to establish, perfect, preserve and protect the
Liens in favor of the Collateral Agent required to be granted thereunder and all
taxes, fees and other charges payable in connection therewith shall have been
paid in full, with each such Additional Mortgage to be accompanied by mortgage
policies relating thereto reasonably satisfactory to the Agent.

         (b)  The Borrower will, and will cause the Subsidiary Guarantors to,
grant to the Collateral Agent security interests and mortgages (each a "New
Mortgage") in such owned Real Property (x) of the Borrower acquired (including
as a result of the merger of one or more Subsidiaries with the Borrower) after
the Operative Date or (y) of a Subsidiary Guarantor owned on the date it first
becomes a Subsidiary Guarantor or thereafter acquired, in each case as may be
requested from time to time by the Agent.  Such New Mortgages shall be granted
pursuant to documentation reasonably satisfactory in form and substance to the
Agent and shall constitute valid and enforceable Liens superior to and prior to
the rights of all third Persons and subject to no other Liens except as are
permitted by Section 8.03.  The New Mortgages or instruments related thereto
shall have been duly recorded or filed in such manner and in such places as are
required by law to establish, perfect, preserve and protect the Liens in favor
of the Collateral Agent for the benefit of the Secured Creditors required to be
granted pursuant to the New Mortgages and all taxes, fees and other charges
payable in connection therewith shall have been paid in full, with each New
Mortgage to be accompanied by mortgage policies related thereto reasonably
satisfactory to the Agent.

         (c)  The Borrower will, and will cause its Subsidiaries to, at the
expense of the Borrower, make, execute, endorse, acknowledge, file and/or
deliver to the Collateral 


                                         -38-
<PAGE>

Agent from time to time such vouchers, invoices, schedules, confirmatory
assignments, conveyances, financing statements, transfer endorsements, powers of
attorney, certificates, real property surveys, reports and other assurances or
instruments and take such further steps relating to the collateral covered by
any of the Security Documents as the Collateral Agent may reasonably require. 
Furthermore, the Borrower shall cause to be delivered to the Collateral Agent
such opinions of counsel, title insurance and other related documents as may be
requested by the Agent to assure themselves that this Section 7.10 has been
complied with.

         (d)  The Borrower agrees that each action required above by Section
7.10(b) or (c) shall be completed as soon as possible, but in no event later
than 60 days after such action is requested to be taken by the Agent or the
Required Banks, provided that in no event shall the Borrower be required to take
any action, other than using its reasonable commercial efforts without any
material expenditure, to obtain consents from third parties with respect to its
compliance with this Section 7.10.

         7.11  CORPORATE SEPARATENESS.  The Borrower will take, and will cause
each of its Subsidiaries to take, all such action as is necessary to keep the
operations of the Borrower and its Subsidiaries separate and apart from those of
Holdings, including, without limitation, ensuring that all customary formalities
regarding corporate existence, including holding regular board of directors'
meetings and maintenance of corporate records, are followed.  All financial
statements of the Borrower and its Subsidiaries provided to creditors will
clearly evidence the corporate separateness of the Borrower and its Subsidiaries
from Holdings.  Finally, neither the Borrower nor any of its Subsidiaries will
take any action, or conduct its affairs in a manner which is likely to result in
the corporate existence of Holdings on the one hand, and the Borrower and its
Subsidiaries on the other, being ignored, or in the assets and liabilities of
the Borrower or any of its Subsidiaries being substantively consolidated with
those of Holdings in a bankruptcy, reorganization or other insolvency
proceeding.  No action expressly provided for in this Agreement or the other
Credit Documents will breach this covenant.

         7.12  COMPLIANCE WITH ENVIRONMENTAL LAWS.  (i) The Borrower will
comply, and the Borrower will cause each of its Subsidiaries to comply, with all
Environmental Laws applicable to the ownership, lease or use of all Real
Property now or hereafter owned, leased or operated by the Borrower or any of
its Subsidiaries, will promptly pay or cause to be paid all costs and expenses
incurred in connection with such compliance, and will keep or cause to be kept
all such Real Property free and clear of any Liens imposed pursuant to such
Environmental Laws and (ii) neither the Borrower nor any of its Subsidiaries
will generate, use, treat, store, release or dispose of, or permit the
generation, use, treatment, storage, release or disposal of Hazardous Materials
on any Real Property now or hereafter owned, leased or operated by the Borrower
or any of its Subsidiaries, or transport or permit the transportation of
Hazardous Materials to or from any such Real Property, except to the extent that
the failure to comply with the requirements specified in clause (i) or (ii)
above, either 


                                         -39-
<PAGE>

individually or in the aggregate, would not reasonably be expected to have a
Material Adverse Effect. If required to do so under any applicable directive or
order of any governmental agency, the Borrower agrees to undertake, and cause
each of its Subsidiaries to undertake, any clean up, removal, remedial or other
action necessary to remove and clean up any Hazardous Materials from any Real
Property owned, leased or operated by the Borrower or any of its Subsidiaries in
accordance with, in all material respects, the requirements of all applicable
Environmental Laws and in accordance with, in all material respects, such orders
and directives of all governmental authorities, except to the extent that the
Borrower or such Subsidiary is contesting such order or directive in good faith
and by appropriate proceedings and for which adequate reserves have been
established to the extent required by generally accepted accounting principles.

         SECTION 8.  NEGATIVE COVENANTS.  The Borrower hereby covenants and
agrees, as of the Operative Date and thereafter for so long as this Agreement is
in effect and until the Commitments have terminated, no Notes are outstanding
and the Loans, together with interest, Fees and all other Obligations incurred
hereunder, are paid in full, that:

         1.081  CHANGES IN BUSINESS.  The Borrower will not, and will not
permit any of its Subsidiaries to, engage in any line of business other than the
business of outdoor advertising, including transit and bus shelter, stadium,
transport terminal and other similar out-of-home advertising services and any
administrative or similar activities reasonably related thereto.

         1.082  CONSOLIDATION, MERGER, SALE OR PURCHASE OF ASSETS, ETC.  The
Borrower will not, and will not permit any Subsidiary to, wind up, liquidate or
dissolve its affairs, or enter into any transaction of merger or consolidation,
sell or otherwise dispose of all or any part of its property or assets (other
than inventory or obsolete equipment or excess equipment no longer needed in the
conduct of the business in the ordinary course of business) or purchase, lease
or otherwise acquire all or any part of the property or assets of any Person
(other than purchases or other acquisitions of inventory, leases, materials and
equipment in the ordinary course of business) or agree to do any of the
foregoing at any future time, except that the following shall be permitted:

         (a)  any Subsidiary of the Borrower may be merged or consolidated with
    or into, or be liquidated into, the Borrower (so long as the Borrower is
    the surviving corporation) or any other Subsidiary (so long as a Subsidiary
    Guarantor, if a party thereto, is the surviving corporation), or all or any
    part of its business, properties and assets may be conveyed, leased, sold
    or transferred to the Borrower or any other Subsidiary Guarantor;

         (b)  capital expenditures to the extent within the limitations set
    forth in Section 8.05 hereof;


                                         -40-
<PAGE>

         (c)  the investments, acquisitions and transfers or dispositions of
    properties permitted pursuant to Section 8.06;

         (d)  each of the Borrower and its Subsidiaries may lease (as lessee)
    real or personal property in the ordinary course of business (so long as
    such lease does not create a Capitalized Lease Obligation not otherwise
    permitted by Section 8.04(d)); 

         (e)  licenses or sublicenses by the Borrower and its Subsidiary of
    software, customer lists, trademarks and other intellectual property in the
    ordinary course of business, provided, that such licenses or sublicenses
    shall not interfere with the business of the Borrower or any Subsidiary;

         (f)  other sales or dispositions of assets (I) for cash in an amount
    equal to the fair market value thereof as determined by the Borrower and/or
    (II) in exchange for other assets permitted to be held under Section 8.01
    provided that, in each case, (i) the assets so sold or disposed of,
    together with all other assets, previously sold or disposed of pursuant to
    this clause (f) after or during the Calculation Period applicable to such
    sale or disposition, shall not have generated Adjusted EBITDA of the
    Borrower during such Calculation Period (taken as one accounting period)
    equal to 15% or more of the aggregate Adjusted EBITDA of the Borrower
    during such Calculation Period (taken as one accounting period), (ii) the
    assets so sold or disposed of, together with all other assets previously
    sold or disposed of pursuant to this clause (f) after the Restatement
    Effective Date, shall not have generated Adjusted EBITDA of the Borrower
    during the period (taken as one accounting period) commencing on the
    Restatement Effective Date and ending on the last day of the last month for
    which financial statements of the Borrower are reasonably available equal
    to 25% or more of the aggregate Adjusted EBITDA of the Borrower during such
    period (taken as one accounting period) and (iii) the Net Cash Proceeds, if
    any, of any such sale are applied to repay the Loans to the extent required
    by Section 4.02(A)(c), and, provided further, that the sale or disposition
    of the capital stock of any Subsidiary of the Borrower shall be prohibited
    unless it is for all of the outstanding capital stock of such Subsidiary
    owned by the Borrower;

         (g)  other sales or dispositions of assets in each case to the extent
    the Required Banks have consented in writing thereto and subject to such
    conditions as may be set forth in such consent; 

         (h)  any Subsidiary may be liquidated into the Borrower; and

         (i)  Permitted Acquisitions provided that after giving effect thereto
    and the related borrowings to finance same there would be no default under
    Sections 8.11 through 8.13 or 9.08(B) or (C) determined on a PRO FORMA
    basis as if such Permitted 


                                         -41-
<PAGE>

    Acquisition and the related borrowings were consummated on the first day of
    the 12-month period ending on the Measurement Date last to occur and with
    pro forma adjustments to the Consolidated EBITDA of the Person being
    acquired to give effect to contemplated cost savings as estimated in good
    faith by the Borrower and agreed to by the Agent.

         1.083  LIENS.  The Borrower will not, and will not permit any of its
Subsidiaries to, create, incur, assume or suffer to exist any Lien upon or with
respect to any property or assets of any kind (real or personal, tangible or
intangible) of the Borrower or any such Subsidiary whether now owned or
hereafter acquired, or sell any such property or assets subject to an
understanding or agreement, contingent or otherwise, to repurchase such property
or assets (including sales of accounts receivable or notes with recourse to the
Borrower or any of its Subsidiaries) or assign any right to receive income, or
file or permit the filing of any financing statement under the UCC or any other
similar notice of Lien under any similar recording or notice statute, except:

         (a)  Liens for taxes not yet due or Liens for taxes being contested in
    good faith and by appropriate proceedings for which adequate reserves (in
    the good faith judgment of the management of the Borrower) have been
    established;

         (b)  Liens in respect of property or assets of the Borrower or any of
    its Subsidiaries imposed by law which were incurred in the ordinary course
    of business, such as carriers', warehousemen's and mechanics' Liens,
    statutory landlord's Liens, and other similar Liens arising in the ordinary
    course of business, and (x) which do not in the aggregate materially
    detract from the value of such property or assets or materially impair the
    use thereof in the operation of the business of the Borrower or any
    Subsidiary or (y) which are being contested in good faith by appropriate
    proceedings, which proceedings have the effect of preventing the forfeiture
    or sale of the property or asset subject to such Lien;

         (c)  Liens created by or pursuant to this Agreement, the other Credit
    Documents or the Term Loan Documents;

         (d)  (x) Liens on assets of the Borrower and each Subsidiary existing
    on the Consolidation Date and listed on Part A of Annex VIII hereto,
    without giving effect to any subsequent extensions or renewals thereof, (y)
    immaterial Liens on assets of the Borrower and each Subsidiary existing on
    the Consolidation Date at the locations listed on Part B of Annex VIII and
    (z) immaterial Liens on the assets of the Borrower and each Subsidiary
    existing on the Operative Date at the locations listed on Part C of Annex
    VIII, which Annex is to be provided toco the Agent within 30 days following
    the Operative Date and to be satisfactory to the Agent;


                                         -42-
<PAGE>

         (e)  Liens arising from judgments, decrees or attachments in
    circumstances not constituting an Event of Default under Section 9.09
    provided, that no cash or property is deposited or delivered to secure any
    respective judgment or award (or any appeal bond in respect thereof, except
    as permitted by the following clause (f));

         (f)  Liens (other than any Lien imposed by ERISA) incurred or deposits
    made in the ordinary course of business in connection with workers'
    compensation, unemployment insurance and other types of social security, or
    to secure the performance of tenders, statutory obligations, surety and
    appeal bonds, bids, leases, government contracts, performance and
    return-of-money bonds and other similar obligations incurred in the
    ordinary course of business (exclusive of obligations in respect of the
    payment for borrowed money) provided, that the aggregate amount of deposits
    at any time pursuant to this clause (f) shall not exceed $500,000;

         (g)  Leases or subleases granted to others not interfering in any
    material respect with the business of the Borrower or any of its
    Subsidiaries;

         (h)  Easements, rights-of-way, restrictions, minor defects or
    irregularities in title and other similar charges or encumbrances not
    interfering in any material respect with the ordinary conduct of the
    business of the Borrower or any of its Subsidiaries;

         (i)  Liens arising from UCC financing statements regarding leases
    permitted by this Agreement;

         (j)  Purchase money Liens securing payables arising from the purchase
    by the Borrower of any equipment or goods in the normal course of business,
    provided that such payables shall not constitute Indebtedness;

         (k)  Any interest or title of a lessor or any lien on the interest or
    title of a lessor under any lease permitted by this Agreement;

         (l)  Liens arising pursuant to purchase money mortgages relating to,
    or security interests securing Indebtedness representing the purchase price
    of, assets acquired by the Borrower or any Subsidiary Guarantor after the
    Restatement Effective Date, provided that any such Liens attach only to the
    assets so acquired and that all Indebtedness secured by Liens created
    pursuant to this clause (l) shall not exceed $5,000,000 at any time
    outstanding;

         (m)  Liens created pursuant to Capital Leases permitted pursuant to
    Section 8.04(d); 

         (n)  Liens on assets of Subsidiaries of the Borrower in favor of the
    Borrower;


                                         -43-
<PAGE>

         (o)  Liens securing Indebtedness permitted by Section 8.04(i) provided
    that such Liens attach only to the assets (or to the assets of the Person
    whose stock is being) acquired; and

         (p)  Liens on assets of the Borrower securing Indebtedness not in
    excess of $1,000,000 at any time outstanding.

         1.084  INDEBTEDNESS.  The Borrower will not, and will not permit any
of its Subsidiaries to, contract, create, incur, assume or suffer to exist any
Indebtedness, except:

         (a)  Indebtedness incurred pursuant to this Agreement, the other
    Credit Documents and the Term Loan Documents;

         (b)  Indebtedness owing by (i) any Subsidiary to the Borrower or
    another Subsidiary and (ii) the Borrower to any Subsidiary;

         (c)  Permitted Subordinated Debt; 

         (d)  Capitalized Lease Obligations of the Borrower or any Subsidiary
    Guarantor, provided that the aggregate Capitalized Lease Obligations under
    all Capital Leases entered into after the Restatement Effective Date shall
    not exceed $10,000,000;

         (e)  Existing Indebtedness, without giving effect to any subsequent
    extension, renewal or refinancing thereof;

         (f)  Additional Subordinated Debt;

         (g)  to the extent same has been assumed by the Borrower, Indebtedness
    evidenced by the promissory note originally executed by Holdings in favor
    of William H. Smith (the "Smith Note");

         (h)  Indebtedness incurred pursuant to purchase money mortgages
    permitted by Section 8.03(l);

         (i)  Indebtedness of a Person, or secured by assets, acquired after
    the Restatement Effective Date pursuant to a Permitted Acquisition provided
    that such Indebtedness (x) existed at the time of such Permitted
    Acquisition and was not created in connection therewith or in anticipation
    thereof, (y) is not guaranteed in any respect by the Borrower or any of its
    Subsidiaries, except to the extent such Person merges into, or such assets
    are directly acquired by, the Borrower or such Subsidiary and (z) shall not
    exceed in the aggregate for all Indebtedness permitted by this clause 


                                         -44-
<PAGE>

    (i) $10,000,000 at any time outstanding, without giving effect to any
    subsequent extension, renewal or refinancing thereof; and

         (j)  additional Indebtedness of the Borrower not to exceed an
    aggregate outstanding principal amount of $5,000,000 at any time.

         1.085  CAPITAL EXPENDITURES. (a) The Borrower will not, and will not
permit any of its Subsidiaries to, incur Consolidated Capital Expenditures,
provided that the Borrower and any Subsidiary Guarantor may make Consolidated
Capital Expenditures (x) during the period from the Restatement Effective Date
through December 31, 1996 (taken as one accounting period) in an aggregate
amount not in excess of $3,000,000 plus the Additional Cap Ex for such period,
(y) during the fiscal year of the Borrower ended December 31, 1997, $12,000,000
plus the Additional Cap Ex for such fiscal year and (z) during each successive
fiscal year of the Borrower, in an aggregate amount not in excess of 105% of the
maximum amount for the prior fiscal year, determined by excluding the Additional
Cap Ex for such prior fiscal year, plus the Modified Additional Cap Ex for each
such fiscal year.

         (b)  In the event that the maximum amount which is permitted to be
expended in respect of Consolidated Capital Expenditures during any fiscal year
pursuant to Section 8.05(a) (without giving effect to this clause (b)) is not
fully expended during such fiscal year, the maximum amount which may be expended
during the immediately succeeding fiscal year pursuant to Section 8.05(a) shall
be increased by such unutilized amount provided that such increase shall not
exceed $5,000,000 in any fiscal year.

         (c)  In addition to the foregoing, the Borrower and any Subsidiary
Guarantor may make Consolidated Capital Expenditures in amounts in excess of
those permitted under Sections 8.05(a) and (b) provided that the amount of such
additional Consolidated Capital Expenditures shall not exceed the sum of (x) the
Available ECF Amount and (y) the Available Equity Amount in each case as
determined at the time of, but immediately prior to, the making thereof.

   
    

                                         -45-
<PAGE>

   
    
         1.087  SUBSIDIARIES; ETC.  The Borrower will not (x) sell, assign or
otherwise encumber or dispose of, and will not permit any of its Subsidiaries
directly or indirectly to issue, sell, assign, pledge or otherwise encumber or
dispose of, any shares of a Subsidiary's capital stock or other securities (or
warrants, rights or options to acquire shares or other equity securities) of
such Subsidiary, except to the Borrower (to the extent otherwise permitted
hereunder) and except for dispositions permitted by Section 8.02 and (y) after
the Operative Date, create or permit to be created any new Subsidiary except to
the extent created in compliance with the second sentence of Section 8.06.

         1.088  PREPAYMENTS OF INDEBTEDNESS, ETC.  The Borrower will not, and
will not permit any of its Subsidiaries to:

         (a)  make (or give any notice in respect thereof) any voluntary or
    optional payment or prepayment or redemption or acquisition for value of
    (including, without limitation, by way of depositing with the trustee with
    respect thereto money or securities before due for the purpose of paying
    when due) or exchange of any Subordinated Debt, the Smith Note or any other
    Existing Indebtedness;

         (b)  amend or modify, or permit the amendment or modification of, any
    provisions of any Subordinated Debt Documents; and/or

         (c)  amend, modify or change in any manner adverse to the interests of
    the Banks the Certificate of Incorporation (including, without limitation,
    by the filing of any certificate of designation) or By-Laws of the Borrower
    or any agreement entered into by the Borrower, with respect to its capital
    stock or enter into any new agreement in any manner adverse to the
    interests of the Banks with respect to the capital stock of the Borrower;
    and/or

         (d)  amend, modify or change, directly or indirectly, any covenant or
    event of default in the Term Loan Agreement without the consent of the
    Required Banks hereunder.


                                         -46-
<PAGE>

         1.089  DIVIDENDS, ETC. (a) The Borrower will not redeem, retire,
purchase or otherwise acquire, directly or indirectly, any Capital Stock of
Borrower or other evidence of ownership interest, or declare or pay dividends
upon any Capital Stock of Borrower or make any distribution of Borrower's
property or assets (any of the foregoing, a "Dividend"), provided that this
Section 8.09 will not prohibit, so long as no Event of Default shall have
occurred and is continuing or would occur as a consequence thereof, (i) the
repurchase, redemption or other acquisition or retirement for value of any
shares of Capital Stock of the Borrower from the estate of Daniel L. Simon
solely out of the proceeds of any policy of insurance maintained to provide
funds for such purpose, (ii) to the extent the Indebtedness evidenced by such
Note has not been assumed by the Borrower, the payment of dividends to Holdings
in an annual amount not to exceed $120,000 to fund payments of interest on the
Smith Note, (iii) the payment of cash Dividends to Holdings to the extent the
proceeds are promptly used to pay administrative costs arising in the ordinary
course of business and cash interest when due on the Permitted Holdings Debt and
(iv) the payment of cash Dividends to Holdings to be promptly utilized by
Holdings to purchase its Common Stock (or options or warrants to purchase such
Common Stock) from officers, employees and directors (or their estates) upon the
death, permanent disability, retirement or termination of employment of any such
Person or otherwise in accordance with any stock option plan or any employee
stock ownership plan or any warrant plan.

         (b)  The Borrower will not, and will not permit any of its 
Subsidiaries to, create or otherwise cause or suffer to exist any encumbrance 
or restriction which prohibits or otherwise restricts (A) the ability of any 
Subsidiary to (a) pay dividends or make other distributions or pay any 
Indebtedness owed to the Borrower or any Subsidiary, (b) make loans or 
advances to the Borrower or any Subsidiary or (c) transfer any of its 
properties or assets to the Borrower or any Subsidiary or (B) the ability of 
the Borrower or any other Subsidiary of the Borrower to create, incur, assume 
or suffer to exist any Lien upon its property or assets to secure the 
Obligations, other than prohibitions or restrictions existing under or by 
reason of: (i) this Agreement, the other Credit Documents and any 
Subordinated Debt Indenture (once executed); (ii) applicable law; (iii)  
customary non-assignment provisions entered into in the ordinary course of 
business and consistent with past practices; (iv) any restriction or 
encumbrance with respect to a Subsidiary of the Borrower imposed pursuant to 
an agreement which has been entered into for the sale or disposition of all 
or substantially all of the capital stock or assets of such Subsidiary, so 
long as such sale or disposition is permitted under this Agreement; and (v) 
Liens permitted under Section 8.03 and any documents or instruments governing 
the terms of any Indebtedness or other obligations secured by any such Liens, 
provided that such prohibitions or restrictions apply only to the assets 
subject to such Liens.

          8.10  TRANSACTIONS WITH AFFILIATES.  The Borrower will not, and will
not permit any Subsidiary to, sell, lease, license, transfer, exchange, or
otherwise dispose of any of its properties, assets or services to, or purchase,
lease, or license the use of any property,


                                         -47-
<PAGE>

assets or services from, or transfer funds to, or enter into any contract,
agreement, understanding, loan, advance or guarantee with, to or for the benefit
of, any Affiliate (each of the foregoing, an "Affiliate Transaction," whether
constituting one transaction or a series of related transactions), unless (a)
such Affiliate Transaction is on terms that are no less favorable to the
Borrower or the relevant Subsidiary than those that would have been obtained in
a comparable transaction by the Borrower or such Subsidiary with an unrelated
person and (b) Borrower delivers to the Agent (i) with respect to any Affiliate
Transaction involving aggregate payments in excess of $250,000, an officers'
certificate setting forth a resolution of the Board of Directors of the Borrower
approved by a majority of the members of the Board of Directors (and a majority
of the disinterested members of the Board of Directors, if any) certifying that
such Affiliate Transaction complies with clause(a) above and (ii) with respect
to any Affiliate Transaction involving aggregate payments in excess of $3.0
million, an opinion as to the fairness, from a financial point of view, of such
Affiliate Transaction to the Borrower or such Subsidiary issued by an
independent investment banking firm of national standing with total assets in
excess of $1.0 billion.  The foregoing limitation does not limit, and shall not
apply to, (i) the payment of reasonable annual compensation to directors or
executive officers of the Borrower or any Subsidiary thereof, (ii) transactions
described in Annex IX hereto, provided that the fees described in Annex IX shall
accrue and not be paid at any time that a Default or an Event of Default
specified in Section 9.01 shall occur and be continuing or (iii) payments by the
Borrower to Holdings under the Tax Sharing Agreement.

         8.11  FIXED CHARGE COVERAGE RATIO.  The Borrower will not permit the
ratio of (i) Adjusted EBITDA of the Borrower to (ii) Consolidated Fixed Charges
of the Borrower for any 12 month period (taken as one accounting period) ending
on a Measurement Date (or if less the period from the Initial Borrowing Date to
such Measurement Date) to be less than 1.00 to 1.

         8.12  MINIMUM MODIFIED ADJUSTED EBITDA.  The Borrower will not permit
Modified Adjusted EBITDA of the Borrower for any 12 month period (taken as one
accounting period) ending on a Measurement Date occurring in a period set forth
below to be less than (A) the amount set forth opposite such period plus (B) the
Aggregate Acquired EBITDA as of such Measurement Date:

              Period                      Amount
             ------                      ------
    Operative Date through
         December 30, 1997             $57,000,000
    December 31, 1997 through 
         December 30, 1998             $58,400,000
    December 31, 1998 through 
         December 30, 1999             $60,750,000


                                         -48-
<PAGE>

    December 31, 1999 through 
         December 30, 2000             $65,750,000
    December 31, 2000 and
         thereafter                    $70,500,000

         8.13  SENIOR LEVERAGE RATIO.  On and after the Consolidation Date 
the Borrower will not permit the Senior Leverage Ratio as of any Measurement 
Date occurring in a period set forth below to be more than the ratio set 
forth opposite such period:

             Period                             Ratio
             ------                             -----
    Operative Date through                  
         December 30, 1997                  5.50 to 1.0
    December 31, 1997 through
         December 30, 1998                  5.00 to 1.0
    December 31, 1998 and
         thereafter                         4.50 to 1.0

         SECTION 9.  EVENTS OF DEFAULT.  Upon the occurrence of any of the
following specified events (each an "Event of Default"):

         1.091  PAYMENTS.  The Borrower shall (i) default in the payment when
due of any principal of the Loans or (ii) default, and such default shall
continue for five or more days, in the payment when due of any interest on the
Loans or any Fees or any other amounts owing hereunder or under any other Credit
Document; or

         1.092  REPRESENTATIONS, ETC.  Any representation, warranty or
statement made by the Borrower herein or in any other Credit Document or in any
statement or certificate delivered or required to be delivered pursuant hereto
or thereto shall prove to be untrue in any material respect on the date as of
which made or deemed made; or

         1.093  COVENANTS.  The Borrower shall (a) default in the due
performance or observance by it of any term, covenant or agreement contained in
Sections 7.10, 7.11 or 8, or (b) default in the due performance or observance by
it of any term, covenant or agreement (other than those referred to in Section
9.01, 9.02 or clause (a) of this Section 9.03) contained in this Agreement and
such default shall continue unremedied for a period of at least 30 days after
notice to the defaulting party by the Agent or the Required Banks; or

         1.094 DEFAULT UNDER OTHER AGREEMENTS.  (a)  Holdings, the Borrower or
any of its Subsidiaries shall (i) default in any payment with respect to any
Indebtedness (other than the Obligations) beyond the period of grace, if any,
applicable thereto or (ii) default in the observance or performance of any
agreement or condition relating to any such Indebtedness or contained in any
instrument or agreement evidencing, securing or relating thereto, or any other
event shall occur or condition exist, the effect of which default or other


                                         -49-
<PAGE>

event or condition is to cause, or to permit the holder or holders of such
Indebtedness (or a trustee or agent on behalf of such holder or holders) to
cause any such Indebtedness to become due prior to its stated maturity; or (b)
any such Indebtedness of Holdings, the Borrower or any of its Subsidiaries shall
be declared to be due and payable, or required to be prepaid other than by a
regularly scheduled required prepayment, prior to the stated maturity thereof,
provided that it shall not constitute an Event of Default pursuant to this
Section 9.04 unless the principal amount of such Indebtedness exceeds $2,500,000
individually or in the aggregate at any one time; or

         1.095  BANKRUPTCY, ETC.  Holdings, the Borrower or any of its
Subsidiaries shall commence a voluntary case concerning itself under Title 11 of
the United States Code entitled "Bankruptcy," as now or hereafter in effect, or
any successor thereto (the "Bankruptcy Code"); or an involuntary case is
commenced against Holdings, the Borrower or any of its Subsidiaries and the
petition is not controverted within 10 days, or is not dismissed within 60 days,
after commencement of the case; or a custodian (as defined in the Bankruptcy
Code) is appointed for, or takes charge of, all or substantially all of the
property of Holdings, the Borrower or any of its Subsidiaries; or Holdings, the
Borrower or any of its Subsidiaries commences any other proceeding under any
reorganization, arrangement, adjustment of debt, relief of debtors, dissolution,
insolvency or liquidation or similar law of any jurisdiction whether now or
hereafter in effect relating to Holdings, the Borrower or any of its
Subsidiaries; or there is commenced against Holdings, the Borrower or any of its
Subsidiaries any such proceeding which remains undismissed for a period of 60
days; or Holdings, the Borrower or any of its Subsidiaries is adjudicated
insolvent or bankrupt; or any order of relief or other order approving any such
case or proceeding is entered; Holdings, the Borrower or any of its Subsidiaries
suffers any appointment of any custodian or the like for it or any substantial
part of its property to continue undischarged or unstayed for a period of 60
days; or Holdings, the Borrower or any of its Subsidiaries makes a general
assignment for the benefit of creditors; or any corporate action is taken by
Holdings, the Borrower or any of its Subsidiaries for the purpose of effecting
any of the foregoing; or

         1.096  ERISA.  (a)  A single-employer plan (as defined in Section 4001
of ERISA) established by the Borrower, any of its Subsidiaries or any ERISA
Affiliate shall fail to maintain the minimum funding standard required by
Section 412 of the Code for any plan year or a waiver of such standard or
extension of any amortization period is sought or granted under Section 412 of
the Code or shall provide security to induce the issuance of such waiver or
extension, (b) any Plan is or shall have been or is likely to be terminated or
the subject of termination proceedings under ERISA or an event has occurred
entitling the PBGC to terminate a Plan under Section 4042(a) of ERISA, (c) any
Plan shall have an Unfunded Current Liability or (d) the Borrower or a
Subsidiary or any ERISA Affiliate has incurred or is likely to incur a material
liability to or on account of a termination of or a withdrawal from a Plan under
Section 515, 4062, 4063, 4064, 4201 or 4204 of ERISA; and there shall result
from any such event or events described in the preceding clauses of this


                                         -50-
<PAGE>

Section 9.06 the imposition of a Lien upon the assets of Holdings, the Borrower
or any Subsidiary, the granting of a security interest, or a liability or a
material risk of incurring a liability to the PBGC or a Plan or a trustee
appointed under ERISA or a penalty under Section 4971 of the Code, in each case
which would have, in the opinion of the Required Banks a Material Adverse
Effect; or

         1.097  CREDIT DOCUMENTS.  Any Security Document or Guaranty (once
executed) shall cease to be in full force and effect (except as provided for
therein), or any Security Document shall cease to give the Collateral Agent any
Lien encumbering assets with an aggregate fair market value in excess of
$2,500,000 (and, if encumbering assets with a fair market value of less than
$2,500,000, for a period greater than thirty or more days), or any material
rights, powers and privileges purported to be created thereby in favor of the
Collateral Agent or any Credit Party shall default in any material respect in
the due performance or observance of any term, covenant or agreement on its part
to be performed or observed pursuant to any such Security Document or Guaranty
or shall disaffirm or seek to disaffirm any Guaranty; or

         1.098  HOLDINGS.  (A) Holdings shall after the Restatement Effective
Date (i) incur any Indebtedness except for Permitted Holdings Debt and the
Holdings Guaranty, (ii) grant or create any Lien on any of its assets that
secures Indebtedness other than pursuant to the Holdings Pledge Agreement, (iii)
modify or amend, or prepay, any Permitted Holdings Debt, (iv) engage in any
business or activity other than the ownership of all of the capital stock of the
Borrower and administrative activities directly related thereto, (v) sell or
dispose of any of, or otherwise cease to own all of, the capital stock of the
Borrower, (vi) change its fiscal quarters or fiscal year from those applicable
also to the Borrower, (vii) fail to maintain its own payroll and books of
account and bank accounts separate from those of the Borrower and its
Subsidiaries, (viii) fail to pay its liabilities, including all administrative
expenses, from its own separate assets, (ix) fail to separately identify and
segregate its assets from the assets of the Borrower and its Subsidiaries and/or
(x) amend, modify or change in any way adverse to the interests of the Banks,
its Certificate of Incorporation (including, without limitation, by the filing
or modification of any certificate of designation) or By-Laws or any agreement
entered into by Holdings with respect to its capital stock, except in each case
(a) as expressly required by any of the Shareholders' Agreements, Management
Agreements, Tax Sharing Agreements and subscription agreements with members of
management, all as in effect on the Restatement Effective Date, (b) as expressly
required by law and (c) Holdings issuing Capital Stock in any public offering to
the extent the proceeds thereof are used to repay the Loans as required by
Section 4.02(A)(d) hereof;

         (B)  The Holdings Leverage Ratio as of any Measurement Date occurring
in a period set forth below is more than the ratio set forth opposite such
period:


                                         -51-
<PAGE>

             Period                              Ratio
             ------                              -----
    Operative Date through
         June 29, 1998                       6.50 to 1.0
    June 30, 1998 through
         December 30, 1999                   6.25 to 1.0
    December 31, 1999 and
         thereafter                          6.00 to 1.0

         (C)  The ratio of (i) Adjusted EBITDA of Holdings to (ii) Consolidated
Interest Expense of Holdings for any 12 month period (taken as one accounting
period) ending on a Measurement Date  occurring in a period set forth below is
less than the ratio set forth opposite such period:

             Period                              Ratio
             ------                              -----
    Operative Date through
         December 30, 1997                   1.50 to 1.0
    December 31, 1997 through
         December 30, 1998                   1.75 to 1.0
    December 31, 1998 through
         December 30, 1999                   1.85 to 1.0
    December 31, 1999 through
         December 30, 2001                   2.00 to 1.0
    December 31, 2001 and
         thereafter                          2.50 to 1.0

         1.099  JUDGMENTS.  One or more judgments or decrees shall be entered
against Holdings, the Borrower and/or any of its Subsidiaries involving a
liability of $2,500,000 or more or in the aggregate (not paid or to the extent
not covered by insurance) and any such judgments or decrees shall not have been
vacated, discharged or stayed or bonded pending appeal within 60 days from the
entry thereof; 

then, and in any such event, and at any time thereafter, if any Event of Default
shall then be continuing, the Agent shall, upon the written request of the
Required Banks, by written notice to the Borrower, take any or all of the
following actions, without prejudice to the rights of the Agent or any Bank to
enforce its claims against the Borrower, except as otherwise specifically
provided for in this Agreement (provided that, if an Event of Default specified
in Section 9.05 shall occur with respect to the Borrower, the result which would
occur upon the giving of written notice by the Agent as specified in clauses (i)
and (ii) below shall occur automatically without the giving of any such notice):
(i) declare the Total Commitment terminated, whereupon the Commitment of each
Bank shall forthwith terminate immediately and any Commitment Commission shall
forthwith become due and payable


                                         -52-
<PAGE>

without any other notice of any kind; (ii) declare the principal of and any
accrued interest in respect of all Loans and all obligations owing hereunder to
be, whereupon the same shall become, forthwith due and payable without
presentment, demand, protest or other notice of any kind, all of which are
hereby waived by the Borrower; and/or (iii) enforce, as Collateral Agent (or
direct the Collateral Agent to enforce), any or all of the Liens and security
interests created pursuant to the Security Documents.

         SECTION 10.  DEFINITIONS.  As used herein, the following terms shall
have the meanings herein specified unless the context otherwise requires. 
Defined terms in this Agreement shall include in the singular number the plural
and in the plural the singular:

         "Acquisition Agreement" shall have the meaning provided in the
Consolidated Credit Agreement.

         "Additional Cap Ex" for any fiscal year (or portion thereof) shall
mean an amount equal to the aggregate of (x) the "Prior Year Cap Ex" of each
Person acquired by the Borrower and its Subsidiaries during such fiscal year (or
portion thereof) pursuant to a Permitted Acquisition times (y) the "Remaining
Percentage" applicable to such acquisition, with the "Prior Year Cap Ex" for
each such Person to be 105% of the consolidated capital expenditures for such
Person for the fiscal year of such Person last ended prior to such acquisition
and "Remaining Percentage" for an acquisition shall mean the percentage
determined by dividing the days remaining in such fiscal year after such
acquisition by the total number of days in such fiscal year.

         "Additional Mortgages" shall have the naming provided in Section
7.10(c).

         "Additional Subordinated Debt" shall mean subordinated debt issued by
the Borrower after the Operative Date, provided that (i) the terms and
conditions (other than pricing and maturities, provided that no scheduled
payment of principal shall be due and payable prior to the Final Maturity Date)
are (in the reasonable opinion of the Agent) substantially the same as those
contained in the Permitted Subordinated Debt or are consented to by the Required
Banks and (ii) the Additional Subordinated Debt shall not exceed in the
aggregate (x) $50 million less (y) the aggregate principal amount of Permitted
Holdings Debt.

         "Adjusted Additional Cap Ex" for any fiscal year shall mean the
Additional Cap Ex for such year determined in each case as if the Remaining
Percentage for such year were equal to 100%.

         "Adjusted AR Percentage" shall mean (x) for each Bank that is a
Defaulting Bank, zero and (y) for each other Bank the percentage obtained by
dividing such Bank's AR Commitment at such time by the Adjusted Total AR
Commitment at such time.


                                         -53-
<PAGE>

         "Adjusted Cash Flow" for any fiscal year shall mean Consolidated Net
Income of the Borrower for such fiscal year (after provision for taxes) plus the
amount of all net non-cash charges (including, without limitation, depreciation,
deferred tax expense, non-cash interest expense, amortization and other non-cash
charges) that were deducted in arriving at such Consolidated Net Income for such
fiscal year, minus the amount of all non-cash gains and gains from sales of
assets (other than sales of inventory and equipment in the normal course of
business) that were added in arriving at such Consolidated Net Income for such
fiscal year.

         "Adjusted EBITDA" of any Person shall mean, for any period (x) the
Consolidated EBITDA of such Person for such period plus or minus (y) the
adjustments thereto provided for in Exhibit G.

         "Adjusted RC Percentage" shall mean (x) at a time when no Bank Default
exists, for each Bank such Bank's RC Percentage and (y) at a time when a Bank
Default exists (i) for each Bank that is a Defaulting Bank, zero and (ii) for
each Bank that is a Non-Defaulting Bank, the percentage determined by dividing
such Bank's Revolving Commitment at such time by the Adjusted Total Revolving
Commitment at such time, it being understood that all references herein to
Revolving Commitments and the Adjusted Total Revolving Commitment at a time when
the Total Revolving Commitment or Adjusted Total Revolving Commitment, as the
case may be, has been terminated shall be references to the Revolving Loan
Commitments or Adjusted Total Revolving Commitment, as the case may be, in
effect immediately prior to such termination, PROVIDED that (A) no Bank's
Adjusted RC Percentage shall change upon the occurrence of a Bank Default from
that in effect immediately prior to such Bank Default if, after giving effect to
such Bank Default and any repayment of Revolving Loans and Swingline Loans at
such time pursuant to Section 4.02(A)(a) or otherwise, the sum of (i) the
aggregate outstanding principal amount of Revolving Loans of all Non-Defaulting
Banks plus (ii) the aggregate outstanding principal amount of Swingline Loans
plus (iii) the Letter of Credit Outstandings, exceeds the Adjusted Total
Revolving Loan Commitment; (B) the changes to the Adjusted RC Percentage that
would have become effective upon the occurrence of a Bank Default but that did
not become effective as a result of the preceding clause (A) shall become
effective on the first date after the occurrence of the relevant Bank Default on
which the sum of (i) the aggregate outstanding principal amount of the Revolving
Loans of all Non-Defaulting Banks plus (ii) the aggregate outstanding principal
amount of the Swingline Loans plus (iii) the Letter of Credit Outstandings is
equal to or less than the Adjusted Total Revolving Commitment; and (C) if (i) a
Non-Defaulting Bank's Adjusted RC Percentage is changed pursuant to the
preceding clause (B) and (ii) any repayment of such Bank's Revolving Loans, or
of Unpaid Drawings or of Swingline Loans, that were made during the period
commencing after the date of the relevant Bank Default and ending on the date of
such change to its Adjusted RC Percentage must be returned to the Borrower as a
preferential or similar payment in any bankruptcy or similar proceeding of the
Borrower, then the change to such Non-Defaulting Bank's Adjusted RC Percentage
effected


                                         -54-
<PAGE>

pursuant to said clause (B) shall be reduced to that positive change, if any, as
would have been made to its Adjusted RC Percentage if (x) such repayments had
not been made and (y) the maximum change to its Adjusted RC Percentage would
have resulted in the sum of the outstanding principal of Revolving Loans made by
such Bank plus such Bank's new Adjusted RC Percentage of the outstanding
principal amount of Swingline Loans and of Letter of Credit Outstandings
equalling such Bank's Revolving Commitment at such time. 

         "Adjusted Revolving Commitment" for each Non-Defaulting Bank shall
mean at any time the product of such Bank's Adjusted RC Percentage and the
Adjusted Total Revolving Commitment.

         "Adjusted Total AR Commitment" shall mean at any time the Total AR
Commitment less the aggregate AR Commitments of all Defaulting Banks.

         "Adjusted Total Revolving Commitment" shall mean at any time the Total
Revolving Commitment less the aggregate Revolving Commitments of all Defaulting
Banks.

         "Affiliate" shall mean, with respect to any Person, any other Person
directly or indirectly controlling (including, but not limited to, all directors
and officers of such Person), controlled by, or under direct or indirect common
control with such Person.  A Person shall be deemed to control a corporation if
such Person possesses, directly or indirectly, the power (i) to vote 10% or more
of the securities having ordinary voting power for the election of directors of
such corporation or (ii) to direct or cause the direction of the management and
policies of such corporation, whether through the ownership of voting
securities, by contract or otherwise.

         "Agent" shall have the meaning provided in the first paragraph of this
Agreement and shall include any successor to the Agent appointed pursuant to
Section 11.09.

         "Aggregate Acquired EBITDA" shall mean, as at any Measurement Date, an
amount equal to the aggregate of 85% of the "12-month Consolidated EBITDA" of
each Person acquired by the Borrower and its Subsidiaries after the Restatement
Effective Date, with the "12-month Consolidated EBITDA" of each such Person to
be the Consolidated EBITDA of such Person for the 12 months last ended prior to
the acquisition of such Person with a pro forma adjustment thereto to give
effect to contemplated cost savings as estimated in good faith by the Borrower
and agreed to by the Agent.

         "Agreement" shall mean this Amendment and Restatement to Credit
Agreement, as the same may be from time to time further modified, amended and/or
supplemented.


                                         -55-
<PAGE>

         "Anticipated Reinvestment Amount" shall mean, with respect to any
Reinvestment Election, the amount specified in the Reinvestment Notice delivered
by the Borrower in connection therewith as the amount of the Net Cash Proceeds
from the related Permitted Asset Sale that the Borrower intends to use to
purchase, construct or otherwise acquire Reinvestment Assets.

         "Applicable Base Rate Margin" shall mean 1.75% less the Margin
Reduction Discount, if any. 

         "Applicable Eurodollar Margin" shall mean 2.75% less the Margin
Reduction Discount, if any.  

         "Applicable Percentage" shall mean the percentage obtained by dividing
(x) the aggregate principal amount of AR Loans outstanding on the AR Termination
Date by (y) $212,500,000.

         "AR Commitment" shall mean, with respect to each Bank, the amount set
forth opposite such Bank's name in Annex I hereto directly below the column
entitled "AR Commitment," as the same may be reduced from time to time pursuant
to Section 3.02, 3.03 and/or 9 or (y) adjusted from time to time as a result of
assignments to or from such Bank pursuant to Section 12.04.

         "AR Commitment Commission" shall have the meaning provided in Section
3.01(a).

         "AR Facility" shall mean the Facility evidenced by the Total AR
Commitment.

         "AR Loan" shall have the meaning provided in Section 1.01(A)(a).

         "AR Maturity Date" shall mean September 30, 2003.

         "AR Note" shall have the meaning provided in Section 1.05(a).

         "AR Percentage" shall mean, at any time, that percentage equal to 100%
multiplied by a fraction the numerator of which is the outstanding principal
amount of the AR Loans and the denominator of which is the sum of (i) the
outstanding principal amount of the AR Loans and (ii) the outstanding principal
amount of the Term Loans provided that for the purposes of any determination
made under Section 4.02 (A)(d) during the period from the Operative Date to the
date 180 days after the Operative Date, "AR Percentage" shall mean 100%.


                                         -56-
<PAGE>

         "AR Termination Date" shall mean September 30, 1999 or if earlier the
date on which the Total AR Commitment is terminated.

         "Asset Sale" shall mean and include (x) the sale, transfer or other
disposition by the Borrower or any Subsidiary to any Person other than the
Borrower or any Subsidiary of any asset of the Borrower or such Subsidiary
(other than sales, transfers or other dispositions in the ordinary course of
business of inventory and/or obsolete or excess equipment and other than sales
in which the Net Cash Proceeds are $50,000 or less) and/or (y) the receipt by
the Borrower or any Subsidiary of any insurance, condemnation or similar
proceeds in connection with a casualty or taking of any of its assets.

         "Assignment Agreement" shall mean an Assignment and Assumption
Agreement substantially in the form of Exhibit H hereto.  

         "Authorized Officer" shall mean any senior officer of the Borrower
designated as such in writing to the Agent by the Borrower in each case to the
extent acceptable to the Agent.

         "Available ECF Amount" shall mean at any time, an amount equal to (A)
50% of Excess Cash Flow determined for the fiscal year of the Borrower
(commencing with the fiscal year ending on December 31, 1999) then last ended
less (B) the aggregate Consolidated Capital Expenditures theretofore made during
the then current fiscal year pursuant to Section 8.05(c)(x).

         "Available Equity Amount" shall mean at any time (A) an amount equal
to the aggregate net cash proceeds at such time from the sale or issuance of
equity by Holdings or the Borrower after the Consolidation Date not required to
be utilized to repay (x) AR Loans under Section 4.02(A)(d) (whether or not AR
Loans are then outstanding) and (y) the Term Loans under Section 3.02(A)(c) the
Term Loan Agreement less (B) the aggregate of any amounts theretofore expended
after the Restatement Effective Date as permitted by Section 8.05(c)(y) of this
Agreement to the extent in excess of the Available ECF Amount at such time.

         "Bank" shall have the meaning provided in the first paragraph of this
Agreement.

         "Bank Default" shall mean (i) the refusal (which has not been
retracted) of a Bank to make available its portion of any incurrence of Loans or
to fund its portion of any unreimbursed payments under Section 2.05(c) or (ii) a
Bank having notified the Agent and/or the Borrower that it does not intend to
comply with the obligations under Section 1.01 or under Section 2.05(c), in the
case of either (i) or (ii) as a result of the appointment of a


                                         -57-
<PAGE>

receiver or conservator with respect to such Bank at the direction or request of
any regulatory agency or authority.

         "Bankruptcy Code" shall have the meaning provided in Section 9.05.

         "Base Rate" at any time shall mean the higher, (i) the rate which is
1/2 of 1% in excess of the Federal Funds Effective Rate and (ii) the Prime
Lending Rate.

         "Base Rate Loan" shall mean each Loan bearing interest at the rates
provided in Section 1.08(a). 

         "Borrower" shall mean Universal Outdoor, Inc., an Illinois
corporation.

         "Borrower Pledge Agreement" shall mean the Pledge Agreement in the
form of Exhibit C-1 hereto, as amended by the Amendment in the form of Exhibit
C-2 hereto and as the same may be subsequently amended, modified or supplemented
from time to time.

         "Borrowing" shall mean the incurrence of (i) Swingline Loans by the
Borrower from BTCo on a given date and (ii) one Type of Loan pursuant to a
single Facility by the Borrower from all of the Banks having Commitments with
respect to such Facility on a PRO RATA basis on a given date (or resulting from
conversions on a given date), having in the case of Eurodollar Loans the same
Interest Period; provided that Base Rate Loans incurred pursuant to Section
1.10(b) shall be considered part of any related Borrowing of Eurodollar Loans.

         "BTCo" shall mean Bankers Trust Company.

         "Business Day" shall mean (i) for all purposes other than as covered
by clause (ii) below, any day excluding Saturday, Sunday and any day which shall
be in the City of New York a legal holiday or a day on which banking
institutions are authorized by law or other governmental actions to close and
(ii) with respect to all notices and determinations in connection with, and
payments of principal and interest on, Eurodollar Loans, any day which is a
Business Day described in clause (i) and which is also a day for trading by and
between banks in U.S. dollar deposits in the interbank Eurodollar market.

         "Calculation Period" shall mean, with respect to any sale or
disposition of assets made pursuant to Section 8.02(f), the last 12 month period
for which financial statements of the Borrower are reasonably available.

         "Capital Lease" as applied to any Person shall mean any lease of any
property (whether real, personal or mixed) by that Person as lessee which, in
conformity with GAAP, is accounted for as a capital lease on the balance sheet
of that Person.


                                         -58-
<PAGE>

         "Capital Stock" of any Person means any and all shares, interests,
participations or other equivalents (however designated) of such Person's
capital stock, whether or not voting, including but not limited to common stock,
preferred stock, convertible debentures, warrants, options or similar rights to
acquire such capital stock, and all agreements, instruments and documents
convertible, in whole or in part, into any one or more or all of the foregoing.

         "Capitalized Lease Obligations" shall mean all obligations under
Capital Leases of the Borrower or any of its Subsidiaries in each case taken at
the amount thereof accounted for as liabilities in accordance with GAAP.

         "Cash Equivalents" shall mean (i) securities issued or directly and
fully guaranteed or insured by the United States of America or any agency or
instrumentality thereof (provided that the full faith and credit of the United
States of America is pledged in support thereof) having maturities of not more
than six months from the date of acquisition, (ii) U.S. dollar denominated time
deposits, certificates of deposit and bankers' acceptances of (x) any Bank, (y)
any domestic commercial bank of recognized standing having capital and surplus
in excess of $500,000,000 or (z) any bank (or the parent company of such bank)
whose short-term commercial paper rating from Standard & Poor's Corporation
("S&P") is at least A-1 or the equivalent thereof or from Moody's Investors
Service, Inc.  ("Moody's") is at least P-1 or the equivalent thereof (any such
bank, an "Approved Bank"), in each case with maturities of not more than six
months from the date of acquisition, (iii) repurchase obligations with a term of
not more than seven days for underlying securities of the types described in
clause (i) above entered into with any bank meeting the qualifications specified
in clause (ii) above, (iv) commercial paper issued by any Bank or Approved Bank
or by the parent company of any Bank or Approved Bank and commercial paper
issued by, or guaranteed by, any industrial or financial company with a
short-term commercial paper rating of at least A-1 or the equivalent thereof by
S&P or at least P-1 or the equivalent thereof by Moody's (any such company, an
"Approved Company"), or guaranteed by any industrial company with a long term
unsecured debt rating of at least A or A2, or the equivalent of each thereof,
from S&P or Moody's, as the case may be, and in each case maturing within six
months after the date of acquisition and (v) investments in money market funds
substantially all of whose assets are comprised of securities of the type
described in clauses (i) through (iv) above.

         "Cash Proceeds" shall mean, with respect to any Asset Sale, the
aggregate cash payments (including any cash received by way of deferred payment
pursuant to a note receivable issued in connection with such Asset Sale, other
than the portion of such deferred payment constituting interest, but only as and
when so received) and/or insurance or condemnation proceeds received by the
Borrower and/or any Subsidiary from such Asset Sale.


                                         -59-
<PAGE>

         "CERCLA" shall mean the Comprehensive Environmental Response,
Compensation, and Liability Act of 1980, as amended, 42 U.S.C. Section 9601 et
seq.

         "Change of Control" shall mean (i) Holdings shall cease to own legally
and beneficially 100% of the outstanding capital stock of the Borrower, (ii)
Management Investors or their Permitted Transferees shall cease to be the
beneficial owner (as defined in Rules 13d-3 and 13d-5 under the Exchange Act) of
75% or more (on a fully diluted basis) of the Common Stock so beneficially owned
by the Management Investors on the Operative Date, (iii) any "person" (as such
term is used in Sections 13(d) and 14(d) of the Exchange Act), other than one or
more Permitted Holders, is or becomes the beneficial owner (as defined in clause
(ii) above, except that a person shall be deemed to have "beneficial ownership"
of all shares that any such person has the right to acquire, whether such right
is exercisable immediately or only after the passage of time), directly or
indirectly, of more than 30% of the total voting and economic ownership
interests of Holdings; PROVIDED, HOWEVER, that the Permitted Holders
"beneficially own" (as defined in clause (ii) above), directly or indirectly, in
the aggregate a lesser percentage of the total voting and economic ownership
interests of Holdings than such other person and do not have the right or
ability by voting power, contract or otherwise to elect or designate for
election a majority of the Board of Directors of Holdings, (iv) during any
period of two consecutive years individuals who at the beginning of such period
constituted the Board of Directors of Holdings (together with any new directors
whose election by such Board of Directors or whose nomination for election by
the stockholders of Holdings was approved by either (i) the Permitted Holders or
(ii) a vote of a majority of the directors of Holdings then still in office who
were either directors at the beginning of such period or whose election or
nomination for election was previously so approved) cease for any reason to
constitute a majority of the Board of Directors of Holdings then in office or
(v) any "Change of Control" or similar term as defined in any Subordinated Debt
Documents.

         "Code" shall mean the Internal Revenue Code of 1986, as amended from
time to time and the regulations promulgated and the rulings issued thereunder. 
Section references to the Code are to the Code, as in effect at the Effective
Date and any subsequent provisions of the Code, amendatory thereof, supplemental
thereto or substituted therefor.

         "Collateral" shall mean all of the Collateral as defined in each of
the Security Documents.

         "Collateral Agent" shall mean the Agent acting as collateral agent for
the Banks.

         "Commitment" shall mean, with respect to each Bank, such Bank's AR
Commitment and Revolving Commitment, if any.


                                         -60-
<PAGE>

         "Commitment Commission" shall mean and include AR Commitment
Commission and RC Commitment Commission.

         "Common Stock" shall mean the common stock of Holdings.

         "Consolidated Capital Expenditures" shall mean, for any period, the
aggregate of all expenditures (whether paid in cash or accrued as liabilities
and including in all events all amounts expended or capitalized under Capital
Leases but excluding any amount representing capitalized interest) by the
Borrower and its Subsidiaries during that period that, in conformity with GAAP,
are or are required to be included in the property, plant or equipment reflected
in the consolidated balance sheet of the Borrower and its Subsidiaries, provided
that Consolidated Capital Expenditures shall in any event exclude the purchase
price paid in connection with any Permitted Acquisition (whether or not
allocable to property, plant and equipment).

         "Consolidated Cash Interest Expense" of any Person shall mean, for any
period, Consolidated Interest Expense of such Person, but excluding, however,
interest expense not payable in cash and amortization of discount and deferred
issuance and financing costs.

         "Consolidated Credit Agreement" shall have the meaning provided in the
first WHEREAS clause of this Agreement.

         "Consolidated Current Assets" shall mean, as to any Person at any
time, the current assets (other than cash and Cash Equivalents) of such Person
and its Subsidiaries determined on a consolidated basis in accordance with GAAP.

         "Consolidated Current Liabilities" shall mean, as to any Person at any
time, the current liabilities of such Person and its Subsidiaries determined on
a consolidated basis in accordance with GAAP, but excluding all short-term
Indebtedness for borrowed money and the current portion of any long-term
Indebtedness of such Person or its Subsidiaries, in each case to the extent
otherwise included therein.

         "Consolidated Debt" of any Person shall mean, as at any date of
determination, the aggregate stated balance sheet amount of all Indebtedness of
such Person and its Subsidiaries on a consolidated basis as determined in
accordance with GAAP.

         "Consolidated EBIT" of any Person shall mean, for any period, (A) the
sum of the amounts for such period for such Person of (i) Consolidated Net
Income, (ii) provisions for taxes based on income, (iii) Consolidated Interest
Expense and (iv) losses on sales of assets (excluding sales in the ordinary
course of business) and other extraordinary losses less (B) the amount for such
period of gains on sales of assets (excluding sales in the


                                         -61-
<PAGE>

ordinary course of business) and other extraordinary gains, all as determined on
a consolidated basis for such Person and its Subsidiaries in accordance with
GAAP.

         "Consolidated EBITDA" of any Person shall mean, for any period, the
sum of the amounts for such period for such Person of (i) Consolidated EBIT,
(ii) depreciation expense and (iii) amortization expense, all as determined on a
consolidated basis for such Person and its Subsidiaries in accordance with GAAP.

         "Consolidated Fixed Charges" of any Person shall mean, for any period,
the sum, without duplication, for such Person of the amounts for such period of
(i) Consolidated Cash Interest Expense, (ii) Dividends paid to Holdings, (iii)
Consolidated Capital Expenditures (x) made other than pursuant to Section
8.05(c) and (y) paid in cash, (iv) taxes paid or payable in cash and (v)
scheduled payments on the Loans and Existing Indebtedness, all as determined on
a consolidated basis for such Person and its Subsidiaries in accordance with
GAAP.

         "Consolidated Interest Expense" of any Person shall mean, for any
period, total interest expense (including that attributable to Capital Leases in
accordance with GAAP) of such Person and its Subsidiaries on a consolidated
basis with respect to all outstanding Indebtedness of such Person and its
Subsidiaries, including, without limitation, all commissions, discounts and
other fees and charges owed with respect to letters of credit and bankers'
acceptance financing and net costs under Interest Rate Agreements.

         "Consolidated Net Income" of any Person (a "Designated Person") shall
mean for any period, the net income (or loss) of such Designated Person and its
Subsidiaries on a consolidated basis for such period taken as a single
accounting period determined in conformity with GAAP, provided that there shall
be (A) deducted, in the case of the Borrower, any Dividends paid to Holdings and
(B) excluded (i) the income (or loss) of any Person (other than Subsidiaries of
the Designated Person) in which any other Person (other than the Designated
Person or any of its Subsidiaries) has a joint interest, except to the extent of
the amount of dividends or other distributions actually paid to the Designated
Person or any of its Subsidiaries by such Person during such period, (ii) the
income (or loss) of any Person accrued prior to the date it becomes a Subsidiary
of the Designated Person or is merged into or consolidated with the Designated
Person or any of its Subsidiaries or that Person's assets are acquired by the
Designated Person or any of its Subsidiaries, (iii) the income of any Subsidiary
of the Designated Person to the extent that the declaration or payment of
dividends or similar distributions by that Subsidiary of that income is not at
the time permitted by operation of the terms of its charter or any agreement,
instrument, judgment, decree, order, statute, rule or governmental regulation
applicable to that Subsidiary, (iv) Transaction Expenses, (v) barter revenues
and barter expenses, in each case other than those relating to goods reasonably
expected to be used in the ordinary course of business and (vi) compensation
expense resulting from the issuance of capital stock, stock


                                         -62-
<PAGE>

options or stock appreciation rights issued to employees, including officers, of
the Designated Person or any Subsidiary, or the exercise of such options or
rights, in each case to the extent the obligation (if any) associated therewith
is not expected to be settled by the payment of cash by the Designated Person or
any Affiliate of the Designated Person and compensation expense resulting from
the repurchase of any such capital stock, options and rights.

         "Consolidated Senior Debt" of any Person shall mean, as of any date of
determination, (x) the Consolidated Debt of such Person less (y) all Permitted
Subordinated Debt included in determining such Consolidated Debt.

         "Consolidation Date" shall have the meaning provided in the
Consolidated Credit Agreement. 

         "Contingent Obligations" shall mean as to any Person any obligation of
such Person guaranteeing or intending to guarantee any Indebtedness, leases,
dividends or other obligations ("primary obligations") of any other Person (the
"primary obligor") in any manner, whether directly or indirectly, including,
without limitation, any obligation of such Person, whether or not contingent,
(a) to purchase any such primary obligation or any property constituting direct
or indirect security therefor, (b) to advance or supply funds (i) for the
purchase or payment of any such primary obligation or (ii) to maintain working
capital or equity capital of the primary obligor or otherwise to maintain the
net worth or solvency of the primary obligor, (c) to purchase property,
securities or services primarily for the purpose of assuring the owner of any
such primary obligation of the ability of the primary obligor to make payment of
such primary obligation or (d) otherwise to assure or hold harmless the owner of
such primary obligation against loss in respect thereof, provided however, that
the term Contingent Obligation shall not include endorsements of instruments for
deposit or collection in the ordinary course of business.  The amount of any
Contingent Obligation shall be deemed to be an amount equal to the stated or
determinable amount of the primary obligation in respect of which such
Contingent Obligation is made or, if not stated or determinable, the maximum
reasonably anticipated liability in respect thereof (assuming such Person is
required to perform thereunder) as determined by such Person in good faith.

         "Credit Documents" shall mean this Agreement, the Notes, the Security
Documents, any documents executed in connection therewith and the Guaranties.

         "Credit Event" shall mean the making or continuance of a Loan or the
issuance of a Letter of Credit.

         "Credit Party" shall mean the Borrower and each Guarantor.


                                         -63-
<PAGE>

         "Default" shall mean any event, act or condition which with notice or
lapse of time, or both, would constitute an Event of Default.

         "Defaulting Bank" shall mean any Bank with respect to which a Bank
Default is in effect.

         "Designated UOH Stockholders" shall mean the Management Investors,
Kelso Investment Associates V, L.P. and Kelso Equity Partners V, L.P.

         "Dividends" shall have the meaning provided in Section 8.09.

         "Domestic Subsidiary" shall mean a Subsidiary of the Borrower that is
organized under the laws of the United States or any state thereof.

         "Environmental Claims" means any and all administrative, regulatory or
judicial actions, suits, demand letters, claims, liens, notices of noncompliance
or violation, investigations (other than internal reports prepared by the
Borrower or any of its Subsidiaries solely in the ordinary course of such
Person's business and not in response to any third party action or request of
any kind) or proceedings relating to any Environmental Law or any permit issued,
or any written approval given, under any such Environmental Law (hereafter,
"Claims"), including, without limitation, (a) any and all Claims by governmental
or regulatory authorities for enforcement, cleanup, removal, response, remedial
or other actions or damages pursuant to any applicable Environmental Law, and
(b) any and all Claims by any third party seeking damages, contribution,
indemnification, cost recovery, compensation or injunctive relief resulting from
Hazardous Materials arising from alleged injury or threat of injury to health,
safety or the environment.

         "Environmental Law" means any applicable Federal, state, foreign or
local statute, law, rule, regulation, ordinance, code, guide, policy and rule of
common law now or hereafter in effect and in each case as amended, and any
judicial or administrative interpretation thereof, including any judicial or
administrative order, consent decree or judgment, relating to the environment,
health, safety or Hazardous Materials, including, without limitation, CERCLA;
RCRA; the Federal Water Pollution Control Act, as amended, 33 U.S.C. Section 
1251 ET SEQ.; the Toxic Substances Control Act, 15 U.S.C. Section 7401 ET SEQ.;
the Clean Air Act, 42 U.S.C. Section 7401 ET SEQ.; the Safe Drinking Water Act,
42 U.S.C. Section 3808 ET SEQ.; the Oil Pollution Act of 1990, 33 U.S.C.
Section 2701 ET SEQ. and any applicable state and local or foreign counterparts
or equivalents.

         "ERISA" shall mean the Employee Retirement Income Security Act of
1974, as amended from time to time, and the regulations promulgated and rulings
issued thereunder.  Section references to ERISA are to ERISA, as in effect at
the Initial Borrowing


                                         -64-
<PAGE>

Date and any subsequent provisions of ERISA, amendatory thereof, supplemental
thereto or substituted therefor.

         "ERISA Affiliate" shall mean each person (as defined in Section 3(9)
of ERISA) which together with Holdings, the Borrower or a Subsidiary would be
deemed to be a "single employer" within the meaning of Sections 414(b), (c), (m)
and (o) of the Code.

         "Eurodollar Loans" shall mean each Loan bearing interest at the rates
provided in Section 1.08(b).

         "Eurodollar Rate" shall mean with respect to each Interest Period for
a Eurodollar Loan, (i) the offered quotation to first-class banks in the
interbank Eurodollar market by the Agent for dollar deposits of amounts in same
day funds comparable to the outstanding principal amount of the Eurodollar Loan
of the Agent for which an interest rate is then being determined with maturities
comparable to the Interest Period to be applicable to such Eurodollar Loan,
determined as of 10:00 A.M.  (New York time) on the date which is two Business
Days prior to the commencement of such Interest Period divided (and rounded
upward to the next whole multiple of 1/16 of 1%) by (ii) a percentage equal to
100% minus the then stated maximum rate of all reserve requirements (including,
without limitation, any marginal, emergency, supplemental, special or other
reserves) applicable to any member bank of the Federal Reserve System in respect
of Eurocurrency liabilities as defined in Regulation D (or any successor
category of liabilities under Regulation D).

         "Event of Default" shall have the meaning provided in Section 9.

         "Excess Cash Flow" shall mean, for any fiscal year, the remainder of
(i) the sum of (x) Adjusted Cash Flow for such fiscal year and (y) the decrease,
if any, in Working Capital from the first day to the last day of such fiscal
year, plus (ii) to the extent not included in (i) above, any amounts received by
the Borrower and its Subsidiaries in settlement of, or in payment of any
judgments resulting from, actions, suits or proceedings with respect to the
Borrower and/or its Subsidiaries from the first day to the last day of such
fiscal year, plus (iii) to the extent not included in (i) above, any amounts
received by the Borrower and/or its Subsidiaries in connection with the
repayment or redemption of any long-term promissory notes and/or preferred stock
of other Persons held by them, minus (iv) the sum of (x) the amount of
Consolidated Capital Expenditures (except to the extent (x) financed through the
incurrence of Indebtedness other than Revolving Loans or (y)  made pursuant to
Section 8.05(c)) made during such fiscal year and (y) the increase, if any, in
Working Capital from the first day to the last day of such fiscal year and (z)
any repayments or prepayments of the principal amount of (I) Existing
Indebtedness, (II) AR Loans on and after the AR Termination Date pursuant to
Section 4.01 or 4.02(A)(b) hereof and/or (III) Term Loans pursuant to Section
3.01 or 3.02(A)(a) of the Term Loan Agreement.


                                         -65-

<PAGE>

          "Existing Indebtedness" shall have the meaning provided in Section
6.21.

          "Existing Letters of Credit" shall mean each Letter of Credit under
the Original Credit Agreement that continued as a Letter of Credit under the
Restated Revolving Credit Agreement.

          "Expiry Date" shall mean September 30, 2003.

          "Facility" shall mean any of the credit facilities established under
this Agreement, I.E., the AR Facility and the Revolving Facility.

          "Facing Fee" shall have the meaning provided in Section 3.01(d).

          "Federal Funds Effective Rate" shall mean for any period, a
fluctuating interest rate equal for each day during such period to the weighted
average of the rates on overnight Federal Funds transactions with members of the
Federal Reserve System arranged by Federal Funds brokers, as published for such
day (or, if such day is not a Business Day, for the next preceding Business Day)
by the Federal Reserve Bank of New York, or, if such rate is not so published
for any day which is a Business Day, the average of the quotations for such day
on such transactions received by the Agent from three Federal Funds brokers of
recognized standing selected by the Agent.

          "Fees" shall mean all amounts payable pursuant to, or referred to in,
Section 3.01.

          "GAAP" shall mean generally accepted accounting principles in the
United States of America as in effect on the date of this Agreement; it being
understood and agreed that determinations in accordance with GAAP for purposes
of Section 8, including defined terms as used therein, are subject (to the
extent provided therein) to Section 12.07(a).

          "Guarantor" shall mean and include Holdings and, once created, each
Subsidiary Guarantor.

          "Guaranties" shall mean and include the Holdings Guaranty and, once
executed, the Subsidiary Guaranty.

          "Hazardous Materials" means (a) any petroleum or petroleum products,
radioactive materials, asbestos in any form that is or could become friable,
urea formaldehyde foam insulation, transformers or other equipment that
contained, electric fluid containing levels of polychlorinated biphenyls, and
radon gas; and (b) any chemicals, materials or substances defined as or included
in the definition of "hazardous substances," "hazardous waste," "hazardous
materials," "extremely hazardous waste," "restricted

                                      -66-
<PAGE>

hazardous waste," "toxic substances," "toxic pollutants," "contaminants," or
"pollutants," or words of similar import, under any Environmental Law.

          "Holdings" shall mean Universal Outdoor Holdings, Inc., a Delaware
corporation.

          "Holdings Guaranty" shall mean the Guaranty executed by Holdings in
the form of Exhibit F hereto.

          "Holdings Leverage Ratio" shall mean, at any Measurement Date, the
ratio of (x) Consolidated Debt of Holdings on such date to (y) Modified Adjusted
EBITDA of Holdings for the 12-month period (taken as one accounting period)
ending on such date.

          "Holdings Pledge Agreement" shall mean the Pledge Agreement in the
form of Exhibit D-1 hereto, as amended by the Amendment in the form of Exhibit
D-2 hereto and as the same may be subsequently amended, modified or supplemented
from time to time.

          "Indebtedness" of any Person shall mean without duplication (i) all
indebtedness of such Person for borrowed money, (ii) the deferred purchase price
of assets or services which in accordance with GAAP would be shown on the
liability side of the balance sheet of such Person, (iii) the face amount of all
letters of credit issued for the account of such Person and, without
duplication, all drafts drawn thereunder, (iv) all Indebtedness of a second
Person secured by any Lien on any property owned by such first Person, whether
or not such indebtedness has been assumed, (v) all Capitalized Lease Obligations
of such Person, (vi) all obligations of such Person to pay a specified purchase
price for goods or services whether or not delivered or accepted, I.E.,
take-or-pay and similar obligations, (vii) all net obligations of such Person
under Interest Rate Agreements and (viii) all Contingent Obligations of such
Person, (other than Contingent Obligations arising from the guaranty by such
Person of the obligations of the Borrower and/or its Subsidiaries to the extent
such guaranteed obligations do not constitute Indebtedness and are otherwise
permitted hereunder) provided that Indebtedness shall not include trade payables
and accrued expenses, in each case arising in the ordinary course of business.

          "Interest Period" with respect to any Loan shall mean the interest
period applicable thereto, as determined pursuant to Section 1.09.

          "Interest Rate Agreement" shall mean any interest rate swap agreement,
any interest rate cap agreement, any interest rate collar agreement or other
similar agreement or arrangement designed to protect the Borrower or any
Subsidiary against fluctuations in interest rates.

                                      -67-
<PAGE>

          "Investment" shall mean, with respect to any Person, all investments
by such Person in other Persons (including Affiliates and Subsidiaries) in the
forms of loans, guarantees, advances or capital contributions (excluding
commission, travel and similar advances to officers and employees made in the
ordinary course of business), purchases or other acquisitions for consideration
of Indebtedness, Capital Stock or other securities and all other items that are
or would be classified as investments on a balance sheet prepared in accordance
with GAAP.

          "Kelso" shall mean Kelso & Company, L.P., a Delaware limited
partnership doing business as Kelso & Company.

          "Kelso Designees" shall mean William A. Marquard, John F.
McGillicuddy, David M. Roderick, John Rutledge IRA, Michael Rapoport, Patricia
Hetter Kelso and George L. Shinn.

          "LaSalle" shall mean LaSalle National Bank.

          "Leasehold" of any Person means all of the right, title and interest
of such Person as lessee or licensee in, to and under leases or licenses of
land, improvements and/or fixtures.

          "Letter of Credit" shall have the meaning provided in Section 2.01(a).

          "Letter of Credit Fee" shall have the meaning provided in Section
3.01(c).

          "Letter of Credit Issuer" shall mean BTCo, LaSalle with respect to the
Existing Letters of Credit and/or any Bank which at the request of the Borrower
and with the consent of the Agent agrees, in such Bank's sole discretion, to
become a Letter of Credit Issuer for purposes of issuing Letters of Credit
pursuant to Section 2.

          "Letter of Credit Outstandings" shall mean, at any time, the sum of,
without duplication, (i) the aggregate Stated Amount of all outstanding Letters
of Credit and (ii) the aggregate amount of all Unpaid Drawings in respect of all
Letters of Credit.

          "Letter of Credit Request" shall have the meaning provided in Section
2.03(a).

          "Lien" shall mean any mortgage, pledge, security interest,
encumbrance, lien or charge of any kind (including any agreement to give any of
the foregoing, any conditional sale or other title retention agreement or any
lease in the nature thereof).

          "Loan" shall have the meaning provided in Section 1.01.

                                      -68-
<PAGE>

          "Management Agreements" shall mean those agreements with members of,
or with respect to, the management of Holdings, the Borrower or any Subsidiary
that were made available to the Agent pursuant to Section 5.06 of the Original
Credit Agreement.

          "Management Investors" shall mean Daniel Simon and Brian Clingen.

          "Mandatory Borrowing" shall have the meaning provided in Section
1.01(B)(b).

          "Margin Reduction Discount" shall mean zero, provided that the Margin
Reduction Discount shall be increased to 1/4 of 1%, 3/4 of 1%, 1-1/4% or 1-3/4%,
as the case may be, as specified in clauses (i), (ii), (iii) or (iv) below, at
any time on or after the Operative Date, when, and for so long as, the ratio set
forth in such clause has been satisfied as at the Relevant Determination Date:

          (i)   the Margin Reduction Discount shall be 1/4 of 1% in the event
     that at the Relevant Determination Date the Modified Holdings Leverage
     Ratio is equal to or greater than 5.0 to 1 but less than 6.0 to 1;

          (ii)  the Margin Reduction Discount shall be 3/4 of 1% in the event
     that as at the Relevant Determination Date the Modified Holdings Leverage
     Ratio is equal to or greater than 4.0 to 1 but less than 5.0 to 1;

          (iii) the Margin Reduction Discount shall be 1-1/4% in the event that
     as at the Relevant Determination Date the Modified Holdings Leverage Ratio
     is equal to or greater than 3.0 to 1 but less than 4.0 to 1; or

          (iv)  the Margin Reduction Discount shall be 1-3/4% in the event that
     as at the Relevant Determination Date the Modified Holdings Leverage Ratio
     is less than 3.0 to 1.

The Modified Holdings Leverage Ratio shall be determined (x) for the last day of
a fiscal month, quarter or year, by delivery of an officer's certificate of the
Borrower to the Banks pursuant to Section 7.01(e)(i) and (y) for the date of the
incurrence of Consolidated Debt after delivery of the officer's certificate
referred to in clause (x), by delivery of an officer's certificate of the
Borrower to the Banks pursuant to Section 7.01(e)(ii), each of which
certificates shall set forth the calculation of the Modified Holdings Leverage
Ratio.  The Margin Reduction Discount so determined shall apply, except as set
forth below, from five Business Days after the date on which such officer's
certificate is delivered to the Agent to the earlier of (x) the date on which
the next certificate is delivered to the Agent pursuant to Section 7.01(e)(i) or
(ii) and (y) the 30th day following the end of the fiscal month in which such
first certificate was delivered to the Agent pursuant to Section 7.01(e)(i).

                                      -69-
<PAGE>

Notwithstanding anything to the contrary contained above, the Margin Reduction
Discount shall be zero (x) if no officer's certificate has been delivered to the
Banks pursuant to Section 7.01(e) (i) which sets forth the Modified Holdings
Leverage Ratio for the Relevant Determination Date or the financial statements
upon which any such calculations are based have not been delivered, until such a
certificate and/or financial statements are delivered and (y) at all times when
there shall exist a violation of Section 9.01 or an Event of Default.  It is
understood and agreed that the Margin Reduction Discount as provided above shall
in no event be cumulative and only the Margin Reduction Discount applicable
under either clause (i), (ii), (iii) or (iv), if any, contained in this
definition shall be applicable.

          "Margin Stock" shall have the meaning provided in Regulation U.

          "Material Adverse Effect" shall mean a material adverse effect on the
business, property, assets, liabilities, operations, condition (financial or
otherwise) or prospects of (x) Holdings and its Subsidiaries taken as a whole
and/or (y) the Borrower and its Subsidiaries taken as a whole.

          "Maximum Swingline Amount" shall mean $5,000,000.

          "Measurement Date" shall mean (x) the last day of each fiscal quarter
of the Borrower and (y) the last day of the last month ended prior to the date
of a Tested Borrowing.

          "Minimum Borrowing Amount" shall mean (i) for AR Loans and Revolving
Loans maintained as Base Rate Loans, $500,000, (ii) for Loans maintained as
Eurodollar Loans, $1,000,000 and (iii) for Swingline Loans, $250,000.

          "Modified Additional Cap Ex" shall mean for any fiscal year the sum of
(i) the Additional Cap Ex for such fiscal year plus (ii) the Adjusted Additional
Cap Ex for the preceding fiscal year.

          "Modified Adjusted EBITDA" of any Person shall mean, for any period
(i) the Adjusted EBITDA of such Person for such period plus (ii) with respect to
any business or assets acquired during such period pursuant to a Permitted
Acquisition consummated after the Closing Date, but only to the extent of
businesses or assets acquired directly by the Borrower or owned by a Person that
becomes a Subsidiary Guarantor, the Consolidated EBITDA attributable to such
business, assets or Person for the portion of such period prior to the
consummation of such Permitted Acquisition.

          "Modified Holdings Leverage Ratio" shall mean, with respect to any
Relevant Measurement Date, the Holdings Leverage Ratio determined as of such
date, modified by the inclusion in the computation thereof of any incremental
Consolidated Debt of Holdings

                                      -70-
<PAGE>

incurred after such Relevant Measurement Date and prior to the delivery of an
officer's certificate pursuant to Section 7.01(e)(i) in respect of the next
Relevant Measurement Date.

          "Mortgage" shall mean the mortgages, deeds and trust and similar
documents in respect of the Real Property of the Credit Parties as in effect
under the Consolidated Credit Agreement.

          "Mortgaged Properties" shall mean the Real Properties subject to the
Mortgages.

          "Net Cash Proceeds" shall mean, with respect to any Asset Sale, the
Cash Proceeds resulting therefrom net of expenses of sale or recovery (including
payment of principal, premium and interest of Indebtedness secured by the assets
which are the subject of the Asset Sale and required to be, and which is, repaid
under the terms thereof as a result of such Asset Sale), and incremental taxes
paid or payable as a result thereof.

          "New Mortgage" shall have the meaning provided in Section 7.10(b).

          "Non-Defaulting Bank" shall mean each Bank other than a Defaulting
Bank.

          "Note" shall mean and include each AR Note, each Revolving Note and
the Swingline Note.

          "Notice of Borrowing" shall have the meaning provided in Section 1.03.

          "Notice of Conversion" shall have the meaning provided in Section
1.06.

          "Notice Office" shall mean the office of the Agent at 130 Liberty
Street, New York, New York or such other office as the Agent may designate to
the Borrower from time to time.

          "Obligations" shall mean all amounts, direct or indirect, contingent
or absolute, of every type or description, and at any time existing, owing to
the Agent, the Collateral Agent or any Bank pursuant to the terms of this
Agreement or any other Credit Document.

          "Operative Date" shall have the meaning provided in Section 5.01.

          "Original Credit Agreements" shall have the meaning provided in the
Consolidated Credit Agreement.

          "Participant" shall have the meaning provided in Section 2.05(a).

                                      -71-
<PAGE>

          "Payment Office" shall mean the office of the Agent at 130 Liberty
Street, New York, New York or such other office as the Agent may designate to
the Borrower from time to time.

          "PBGC" shall mean the Pension Benefit Guaranty Corporation established
pursuant to Section 4002 of ERISA, or any successor thereto.

          "Permitted Acquisition" shall mean any acquisition (including through
a stock acquisition) of property or assets of a nature or type, or which will be
used in a business, permitted to be held or engaged in by Section 8.01 provided
that (x) the Holdings Leverage Ratio as of the last Measurement Date prior to
the consummation of such acquisition was less than 5.50 to 1.0 determined on a
pro forma basis as if the Permitted Acquisition and the related borrowings were
consummated on the first day of the 12-month period ending on such Measurement
Date and giving effect to pro forma adjustments to the Consolidated EBITDA of
the Person being acquired to give effect to contemplated cost savings as
estimated in good faith by the Borrower and agreed to by the Agent, or (y)
aggregate amount expended for all such acquisitions after the Restatement
Effective Date to the extent not effected in compliance with clause (x) above or
clause (z) below does not exceed $50,000,000 or (z) consented to in writing by
the Super-Majority Banks.

          "Permitted Asset Sale" shall mean an Asset Sale (x) permitted by the
expressed language of Section 8.02 (and not by the parenthetical in the lead in
paragraph of Section 8) and (y) resulting from a casualty or taking of assets of
the Borrower or any Subsidiary.

          "Permitted Encumbrances" shall mean, with respect to the Mortgaged
Property, such exceptions to title as are set forth in the title insurance
policy or title commitment delivered with respect thereto, all of which
exceptions must be reasonably acceptable to the Agent.

          "Permitted Holders" means Kelso and its Affiliates, the Kelso
Designees, the Management Investors, any employee stock ownership plan
established by the Borrower for the benefit of the employees of the Borrower or
any Subsidiary and their Permitted Transferees.

          "Permitted Holdings Debt" shall mean debt of Holdings, subordinated to
Holdings' obligations under the Holdings Guaranty, issued by Holdings after the
Consolidation Date provided that (i) all proceeds of such debt shall be
contributed as common capital to the Borrower, (ii) the terms and conditions
(other than the issuer, pricing (including whether cash pay or pay-in-kind) and
maturities, provided that no scheduled payment of principal or any one-time cash
payment of all accreted interest under a pay-in-kind issue, shall be due and
payable prior to the Final Maturity Date) are (in the reasonable opinion of

                                      -72-
<PAGE>

the Agent) substantially the same as, or no more adverse to the interests of the
Banks than, those contained in the Permitted Subordinated Debt or are consented
to by the Required Banks, (iii) such debt shall not be guaranteed by the
Borrower or any of its Subsidiaries and (iv) the Permitted Holdings Debt shall
not exceed in the aggregate (x) $50 million less (y) the aggregate principal
amount of Additional Subordinated Debt.

          "Permitted Investments" shall mean (a) cash and Cash Equivalents, (b)
Investments in Subsidiary Guarantors, (c) (x) Investments in Specified
Subsidiaries to the extent made in connection with the acquisition thereof as
permitted by clause (B) of the second sentence of Section 8.06 and (y) all other
Investments not permitted by clause (b) and (c)(x) in an amount up to $7,500,000
in the aggregate, including Investments in a Person that becomes a Subsidiary of
the Borrower immediately after such Investment, provided (i) an Event of Default
has not occurred and is continuing and will not occur as a result of, in
connection with or after giving effect to such Investment and (ii) such Person,
at the time of such Investment or at the time such Person becomes a Subsidiary,
engages exclusively in the business permitted to be engaged in by Borrower and
its Subsidiaries pursuant to Section 8.01, (d) loans and advances of money in
the ordinary course of business and consistent with past practice to officers
and employees of Borrower or any of its Subsidiaries, (e) investments in
receivables owing to the Borrower and/or any Subsidiary, if created or acquired
in the ordinary course of business and payable or dischargeable in accordance
with customary trade terms, and (f) investments (including debt obligations)
received in connection with the bankruptcy or reorganization of suppliers and
customers and in settlement of delinquent obligations of, and other disputes
with, customers and suppliers arising in the ordinary course of business.

          "Permitted Liens" shall mean Liens described in clauses (a), (b) and
(d) of Section 8.03.

          "Permitted Subordinated Debt" shall mean the $325 million principal
amount of Senior Subordinated Notes, due 2006, issued by the Borrower on October
11, 1996 and December 11, 1996.

          "Permitted Subordinated Debt Documents" shall mean all indentures,
agreements, notes and other instruments governing or evidencing Permitted
Subordinated Debt as in effect on the Operative Date.

          "Permitted Transferees" means (i) in the case of Kelso, (A) any
Affiliate thereof (other than any corporation or other Person (except for any
corporation or other Person engaged in a business similar, complementary or
related to the nature or type of the business of Holdings and its Subsidiaries)
controlled by, or any investment fund (other than Kelso Investment Associates V,
L.P. or any investment fund that is solely comprised of current and former
professionals of Kelso) managed by, Kelso), (B) any managing director, 

                                      -73-
<PAGE>

general partner, limited partner, director, officer or employee of Kelso or 
any Affiliate thereof (collectively, "Kelso Associates"), (C) the heirs, 
executors, administrators, testamentary trustees, legatees or beneficiaries 
of any Kelso Associate or Kelso Designee and (D) any trust, the beneficiaries 
of which, or a corporation or partnership, the stockholders or partners of 
which, include only a Kelso Associate or Kelso Designee, his spouse, parents, 
siblings, or direct lineal descendants, and (ii) in the case of any 
Management Investors, (A) his executor, administrator, testamentary trustee, 
legatee or beneficiaries, (B) his spouse, parents, siblings, members of his 
or her immediate family (including adopted children) and/or direct lineal 
descendants or (C) a trust, the beneficiaries of which, or a corporation or 
partnership, the stockholders or partners of which, include only the 
Management Investor, as the case may be, and his spouse, parents, siblings, 
members of his or her immediate family (including adopted children) and/or 
direct lineal descendants.

          "Person" shall mean any individual, partnership, joint venture, firm,
corporation, association, trust or other enterprise or any government or
political subdivision or any agency, department or instrumentality thereof.

          "Plan" shall mean any multi-employer or single-employer plan as
defined in Section 4001 of ERISA, which is maintained or contributed to by (or
to which there is an obligation to contribute of) Holdings, the Borrower, a
Subsidiary or an ERISA Affiliate, and each such plan for the five year period
immediately following the latest date on which Holdings, the Borrower, a
Subsidiary, or an ERISA Affiliate maintained, contributed to or had an
obligation to contribute to such plan.

          "Pledge Agreements" shall mean the Borrower Pledge Agreement, the
Holdings Pledge Agreement and, once executed, the Subsidiary Pledge Agreement.

          "Pledged Securities" shall mean all the Pledged Securities as defined
in the relevant Pledge Agreement.

          "Prime Lending Rate" shall mean the rate which Bankers Trust Company
announces from time to time as its prime lending rate, the Prime Lending Rate to
change when and as such prime lending rate changes.  The Prime Lending Rate is a
reference rate and does not necessarily represent the lowest or best rate
actually charged to any customer.  Bankers Trust Company may make commercial
loans or other loans at rates of interest at, above or below the Prime Lending
Rate.

          "RC Commitment Commission" shall have the meaning provided in Section
3.01(b).

          "RC Percentage" shall mean at any time for each Bank with a Revolving
Commitment the percentage obtained by dividing such Bank's Revolving Commitment
by the

                                      -74-
<PAGE>

Total Revolving Commitment, PROVIDED that if the Total Revolving Commitment has
been terminated, the RC Percentage of each Bank shall be determined by dividing
such Bank's Revolving Commitment immediately prior to such termination by the
Total Revolving Commitment immediately prior to such termination.

          "RCRA" shall mean the Resource Conservation and Recovery Act, as
amended, 42 U.S.C. Section 6901 ET SEQ.

          "Real Property" of any Person shall mean all of the right, title and
interest of such Person in and to land, improvements and fixtures, including
Leaseholds.

          "Register" shall have the meaning provided in Section 12.16.

          "Regulation D" shall mean Regulation D of the Board of Governors of
the Federal Reserve System as from time to time in effect and any successor to
all or a portion thereof establishing reserve requirements.

          "Regulation U" shall mean Regulation U of the Board of Governors of
the Federal Reserve System as from time to time in effect and any successor to
all or a portion thereof establishing margin requirements.

          "Reinvestment Assets" shall mean any assets to be employed in the
business of the Borrower and its Subsidiaries as permitted by Section 8.01.

          "Reinvestment Election" shall have the meaning provided in Section
4.02(A)(c).

          "Reinvestment Notice" shall mean a written notice signed by an
Authorized Officer of the Borrower stating that the Borrower, in good faith,
intends and expects to use all or a specified portion of the Net Cash Proceeds
of a Permitted Asset Sale to purchase, construct or otherwise acquire
Reinvestment Assets.

          "Reinvestment Prepayment Amount" shall mean, with respect to any
Reinvestment Election, the amount, if any, on the Reinvestment Prepayment Date
relating thereto by which (a) the Anticipated Reinvestment Amount in respect of
such Reinvestment Election exceeds (b) the aggregate amount thereof expended by
the Borrower and its Subsidiaries to acquire Reinvestment Assets.

          "Reinvestment Prepayment Date" shall mean, with respect to any
Reinvestment Election, the earliest of (i) the date, if any, upon which the
Agent, on behalf of the Required Banks or the Required Banks (TL), shall have
delivered a written termination notice to the Borrower, provided that such
notice may only be given while an Event of

                                      -75-
<PAGE>

Default exists, (ii) the date occurring 180 days after such Reinvestment
Election and (iii) the date on which the Borrower shall have determined not to,
or shall have otherwise ceased to, proceed with the purchase, construction or
other acquisition of Reinvestment Assets with the related Anticipated
Reinvestment Amount.

          "Relevant Determination Date" shall mean, at any time, (x) the last
day of the then most recently ended fiscal month, quarter or year of Holdings
with respect to which an officer's certificate has been, or is required to be,
delivered to the Banks pursuant to Section 7.01(e)(i) or (y) if the Margin
Reduction Discount is then greater than zero, the last date subsequent to the
date specified in clause (x) on which any Consolidated Debt of Holdings and its
Subsidiaries has been incurred.

          "Reportable Event" shall mean an event described in Section 4043(c) of
ERISA with respect to a Plan as to which the 30-day notice requirement has not
been waived by the PBGC.

          "Required Banks" shall mean Non-Defaulting Banks whose AR Commitments
(or, if after the AR Termination Date, outstanding AR Loans) and Revolving
Commitments (or if terminated, as in effect immediately prior to such
termination) constitute greater than 50% of the sum of (i) the Adjusted Total AR
Commitment (or, if after the AR Termination Date, the total outstanding AR Loans
of Non-Defaulting Banks) and (ii) the Revolving Commitments (or if terminated,
as in effect immediately prior to such termination) of all Non-Defaulting Banks.

          "Required Banks (TL)" shall mean the Required Banks as defined in the
Term Loan Agreement.

          "Restatement Effective Date" shall mean October 8, 1996.

          "Revolving Commitment" shall mean, with respect to each Bank, the
amount set forth opposite such Bank's name in Annex I hereto directly below the
column entitled "Revolving Commitment," as the same may be (x) reduced from time
to time pursuant to Section 3.02, 3.03 and/or 9 or (y) adjusted from time to
time as a result of assignments to or from such Bank pursuant to Section 12.04.

          "Revolving Facility" shall mean the Facility evidenced by the Total
Revolving Commitments.

          "Revolving Loan" shall have the meaning provided in Section
1.01(A)(b).

          "Revolving Note" has the meaning provided in Section 1.05(a).

                                      -76-
<PAGE>

          "Scheduled Repayment" shall have the meaning provided in Section
4.02(A)(b).

          "SEC" shall have the meaning provided in Section 7.01(h).

          "SEC Regulation D" shall mean Regulation D as promulgated under the
Securities Act of 1933, as amended, as the same may be in effect from time to
time.

          "Secured Creditors" shall mean the Banks hereunder and the Banks party
to the Term Loan Agreement.

          "Security Agreement" shall mean the Security Agreement in the form of
Exhibit E-1 hereto, as amended by the Amendment in the form of Exhibit E-2
hereto and as the same may be subsequently amended, modified or supplemented
from time to time.
          "Security Agreement Collateral" shall mean all "Collateral" as defined
in the Security Agreement.

          "Security Documents" shall mean each Pledge Agreement, the Security
Agreement, each Mortgage and, once executed, each Additional Mortgage, each New
Mortgage and the Subsidiary Security Agreement.

          "Senior Leverage Ratio" shall mean, at any Measurement Date, the ratio
of (x) Consolidated Senior Debt of the Borrower on such date to (y) Modified
Adjusted EBITDA of the Borrower for the 12-month period (taken as one accounting
period) ending on such date.

          "Shareholders' Agreements" shall mean the agreements entered into by
Holdings or any Subsidiary governing its capital stock and/or by shareholders
relating to any such entity or its capital stock that were made available to the
Agent pursuant to Section 5.06 of the Original Credit Agreements.

          "Smith Note" shall have the meaning provided in Section 8.04(g).

          "Specified Subsidiaries" shall have the meaning provided in Section
8.06.

          "Stated Amount" of each Letter of Credit shall mean the maximum
available to be drawn thereunder (regardless of whether any conditions for
drawing could then be met).

          "Subordinated Debt" shall mean and include the Permitted Subordinated
Debt, the Additional Subordinated Debt and the Permitted Holdings Debt, in each
case once issued.

                                      -77-
<PAGE>

          "Subordinated Debt Documents" shall mean and include the Permitted
Subordinated Debt Documents and the execution version of all indentures,
agreements, notes and instruments governing, or evidencing, Additional
Subordinated Debt and/or Permitted Holdings Debt.

          "Subordinated Debt Indentures" shall mean the indentures governing
Permitted Subordinated Debt, Additional Subordinated Debt and/or Permitted
Holdings Debt.

          "Subsidiary" of any Person shall mean and include (i) any corporation
more than 50% of whose stock of any class or classes having by the terms thereof
ordinary voting power to elect a majority of the directors of such corporation
(irrespective of whether or not at the time stock of any class or classes of
such corporation shall have or might have voting power by reason of the
happening of any contingency) is at the time owned by such Person directly or
indirectly through Subsidiaries and (ii) any partnership, association, joint
venture or other entity in which such Person directly or indirectly through
Subsidiaries, has more than a 50% equity interest at the time.  Unless otherwise
expressly provided, all references herein to "Subsidiary" shall mean a
Subsidiary of the Borrower.

          "Subsidiary Guarantor" shall mean each Domestic Subsidiary, if any,
party to the Subsidiary Guaranty on the Operative Date and each Domestic
Subsidiary created thereafter that executes and delivers a counterpart of the
Subsidiary Guaranty, provided that at such time such Subsidiary also executes
and delivers a Subsidiary Pledge Agreement and a Subsidiary Security Agreement,
and takes such actions with respect thereto as the Administrative Agent
reasonably requests to perfect the Liens granted thereunder.

          "Subsidiary Guaranty" shall mean a guaranty agreement in form and
substance satisfactory to the Agent guaranteeing the Obligations.

          "Subsidiary Pledge Agreement" shall mean a pledge agreement in form
substantially the same as the Borrower Pledge Agreement and otherwise reasonably
satisfactory to the Agent.

          "Subsidiary Security Agreement" shall mean a security agreement in
form substantially the same as the Security Agreement and otherwise reasonably
satisfactory to the Agent.

          "Super-Majority Banks" shall mean the Non-Defaulting Banks which would
constitute the Required Banks if the reference to "50%" in the definition of
Required Banks were to read "66 2/3%."

          "Swingline Expiry Date" shall mean the date which is five Business
Days prior to the Expiry Date.

                                      -78-
<PAGE>

          "Swingline Loan" shall have the meaning provided in Section
1.01(B)(a).

          "Swingline Note" shall have the meaning provided in Section 1.05(a).

          "Tax Sharing Agreement" shall mean the Tax Sharing Agreement dated as
of November 18, 1993 between the Borrower and Holdings in the form delivered to
the Banks prior to the Restatement Effective Date and as the same may be
modified with the consent of the Required Banks.

          "Taxes" shall have the meaning provided in Section 4.04(a).

          "Term Loan" shall mean the Loans under and as defined in the Term Loan
Agreement.

          "Term Loan Agreement" shall mean the Term Loan Agreement, dated as of
May 21, 1997, among the Borrower and the Banks party thereto as in effect on the
Operative Date and as the same may be subsequently amended, modified or
supplemented in accordance with the terms thereof and hereof.

          "Term Loan Documents" shall mean all the Credit Documents as defined
in the Term Loan Agreement.

          "Tested Borrowing" shall mean any incurrence of AR Loans or Revolving
Loans after the Consolidation Date in which the aggregate amount of AR Loans or
Revolving Loans incurred, when added to the aggregate amount of AR Loans and
Revolving Loans incurred during the immediately preceding 30 day period (to the
extent (x) incurred after the Consolidation Date, (y) still outstanding and (z)
not included in establishing an earlier Tested Borrowing), equal or exceed
$1,000,000.

          "TL Percentage" shall mean at any time that percentage obtained by
dividing (i) the outstanding principal amount of Term Loans by (ii) the
outstanding principal amount of AR Loans.

          "Total AR Commitment" shall mean the sum of the AR Commitments of each
of the Banks.

          "Total Commitment" shall mean the sum of the Total AR Commitment and
the Total Revolving Commitment.

          "Total Revolving Commitment" shall mean the sum of the Revolving
Commitments of each of the Banks.

                                      -79-
<PAGE>

          "Transaction Expenses" shall mean all fees and expenses incurred in
connection with, and payable prior to or substantially concurrently with the
closing of, the Transaction (as defined in the Consolidated Credit Agreement)
and including all fees paid to any of the Banks and the Agent hereunder, fees
paid to Kelso or its Affiliates permitted hereunder; attorney's fees,
accountants' fees, placement agents' fees, discounts and commissions and
brokerage, and consultant fees.  Transaction Expenses shall include the
amortization of any such fees and expenses that are capitalized and not
classified as an expense on the date incurred.

          "Type" shall mean any type of Loan determined with respect to the
interest option applicable thereto, I.E., a Base Rate Loan or Eurodollar Loan.

          "UCC" shall mean the Uniform Commercial Code.

          "Unfunded Current Liability" of any Plan shall mean the amount, if
any, by which the actuarial present value of the accumulated plan benefits under
the Plan as of the close of its most recent plan year determined in accordance
with Statement of Financial Accounting Standards No. 35, based upon the
actuarial assumptions used by the Plan's actuary in the most recent annual
valuation of the Plan, exceeds the fair market value of the assets thereof,
determined in accordance with Section 412 of the Code.

          "Unpaid Drawings" shall have the meaning provided in Section 2.04(a).

          "Unutilized Revolving Commitment" for any Bank at any time shall mean
the excess of (i) the Revolving Commitment of such Bank over (ii) the sum of (x)
the aggregate outstanding principal amount of Revolving Loans made by such Bank
plus (y) an amount equal to such Bank's Adjusted RC Percentage of the Letter of
Credit Outstandings at such time.

          "Unutilized Total Revolving Commitment" shall mean, at any time, (i)
the Total Revolving Commitment at such time less (ii) the sum of the aggregate
principal amount of all Revolving Loans and Swingline Loans at such time plus
the Letter of Credit Outstandings at such time.

          "Working Capital" shall mean the excess of Consolidated Current Assets
over Consolidated Current Liabilities.

          "Written" or "in writing" shall mean any form of written communication
or a communication by means of telex, facsimile transmission, telegraph or
cable.

                                      -80-

<PAGE>


         SECTION 11.  THE AGENT.

         1.111  APPOINTMENT.  The Banks hereby designate Bankers Trust Company
as Agent (for purposes of this Section 11, the term "Agent" shall include BTCo
in its capacity as Collateral Agent for the Secured Creditors pursuant to the
Security Documents) to act as specified herein and in the other Credit
Documents.  Each Bank hereby irrevocably authorizes, and each holder of any Note
by the acceptance of such Note shall be deemed irrevocably to authorize, the
Agent to take such action on its behalf under the provisions of this Agreement,
the other Credit Documents and any other instruments and agreements referred to
herein or therein and to exercise such powers and to perform such duties
hereunder and thereunder as are specifically delegated to or required of the
Agent by the terms hereof and thereof and such other powers as are reasonably
incidental thereto.  The Agent may perform any of its duties hereunder by or
through its respective officers, directors, agents, employees or affiliates.
The Co-Agent shall have no duties or liabilities in acting in such capacity
hereunder.

         1.112  NATURE OF DUTIES.  The Agent shall not have any duties or
responsibilities except those expressly set forth in this Agreement and the
Security Documents.  Neither the Agent nor any of its respective officers,
directors, agents, employees or affiliates shall be liable for any action taken
or omitted by it or them hereunder or under any other Credit Document or in
connection herewith or therewith, unless caused by its or their gross negligence
or willful misconduct.  The duties of the Agent shall be mechanical and
administrative in nature; the Agent shall not have by reason of this Agreement
or any other Credit Document a fiduciary relationship in respect of any Bank or
the holder of any Note; and nothing in this Agreement or any other Credit
Document, expressed or implied, is intended to or shall be so construed as to
impose upon the Agent any obligations in respect of this Agreement or any other
Credit Document except as expressly set forth herein or therein.

         1.113  LACK OF RELIANCE ON THE AGENT.  Independently and without
reliance upon the Agent, each Bank and the holder of each Note, to the extent it
deems appropriate, has made and shall continue to make (i) its own independent
investigation of the financial condition and affairs of Holdings, the Borrower
and its Subsidiaries in connection with the making and the continuance of the
Loans and the taking or not taking of any action in connection herewith and (ii)
its own appraisal of the creditworthiness of Holdings, the Borrower and its
Subsidiaries and, except as expressly provided in this Agreement, the Agent
shall not have any duty or responsibility, either initially or on a continuing
basis, to provide any Bank or the holder of any Note with any credit or other
information with respect thereto, whether coming into its possession before the
making of the Loans or at any time or times thereafter.  The Agent shall not be
responsible to any Bank or the holder of any Note for any recitals, statements,
information, representations or warranties herein or in any document,
certificate or other writing delivered in connection herewith or for the
execution, effectiveness, genuine-


                                         -81-
<PAGE>


ness, validity, enforceability, perfection, collectibility, priority or
sufficiency of this Agreement or any other Credit Document or the financial
condition of the Borrower and its Subsidiaries or be required to make any
inquiry concerning either the performance or observance of any of the terms,
provisions or conditions of this Agreement or any other Credit Document, or the
financial condition of Holdings, the Borrower and its Subsidiaries or the
existence or possible existence of any Default or Event of Default.

         1.114  CERTAIN RIGHTS OF THE AGENT.  If the Agent shall request
instructions from the Required Banks (or, where applicable, the Super-Majority
Banks) with respect to any act or action (including failure to act) in
connection with this Agreement or any other Credit Document, the Agent shall be
entitled to refrain from such act or taking such action unless and until the
Agent shall have received instructions from the Required Banks (or, where
applicable, the Super-Majority Banks); and the Agent shall not incur liability
to any Person by reason of so refraining.  Without limiting the foregoing,
neither any Bank nor the holder of any Note shall have any right of action
whatsoever against the Agent as a result of the Agent acting or refraining from
acting hereunder or under any other Credit Document in accordance with the
instructions of the Required Banks (or, where applicable, the Super-Majority
Banks).

         1.115  RELIANCE.  The Agent shall be entitled to rely, and shall be
fully protected in relying, upon any note, writing, resolution, notice,
statement, certificate, telex, teletype or telecopier message, cablegram,
radiogram, order or other document or telephone message signed, sent or made by
any Person that the Agent believed to be the proper Person, and, with respect to
all legal matters pertaining to this Agreement and any other Credit Document and
its duties hereunder and thereunder, upon advice of counsel selected by the
Agent.

         1.116  INDEMNIFICATION.  To the extent the Agent is not reimbursed and
indemnified by the Borrower, the Banks will reimburse and indemnify the Agent,
in proportion to their respective Loans and Commitments as used in determining
the Required Banks, for and against any and all liabilities, obligations,
losses, damages, penalties, claims, actions, judgments, costs, expenses or
disbursements of whatsoever kind or nature which may be imposed on, asserted
against or incurred by the Agent in performing its respective duties hereunder
or under any other Credit Document, in any way relating to or arising out of
this Agreement or any other Credit Document; provided that no Bank shall be
liable for any portion of such liabilities, obligations, losses, damages,
penalties, actions, judgments, suits, costs, expenses or disbursements resulting
from the Agent's gross negligence or willful misconduct.

         1.117  THE AGENT IN ITS INDIVIDUAL CAPACITY.  With respect to its
obligation to make Loans under this Agreement, the Agent shall have the rights
and powers specified herein for a "Bank" and may exercise the same rights and
powers as though it were not


                                         -82-
<PAGE>


performing the duties specified herein; and the term "Banks," "Required Banks,"
"Letter of Credit Issuer", "Super-Majority Banks," "holders of Notes" or any
similar terms shall, unless the context clearly otherwise indicates, include the
Agent in its individual capacity.  The Agent may accept deposits from, lend
money to, and generally engage in any kind of banking, trust or other business
with the Borrower or any Affiliate of the Borrower as if it were not performing
the duties specified herein, and may accept fees and other consideration from
the Borrower for services in connection with this Agreement and otherwise
without having to account for the same to the Banks.

         1.118  HOLDERS.  The Agent may deem and treat the payee of any Note as
the owner thereof for all purposes hereof unless and until a written notice of
the assignment, transfer or endorsement thereof, as the case may be, shall have
been filed with the Agent.  Any request, authority or consent of any Person who,
at the time of making such request or giving such authority or consent, is the
holder of any Note shall be conclusive and binding on any subsequent holder,
transferee, assignee or indorsee, as the case may be, of such Note or of any
Note or Notes issued in exchange therefor.

         1.119  RESIGNATION BY THE AGENT. (a)   The Agent may resign from the
performance of all its functions and duties hereunder and/or under the other
Credit Documents at any time by giving 15 Business Days' prior written notice to
the Borrower and the Banks.  Such resignation shall take effect upon the
appointment of a successor Agent pursuant to clauses (b) and (c) below or as
otherwise provided below.

         (b)  Upon any such notice of resignation, the Banks shall appoint a
successor Agent hereunder or thereunder who shall be the Co-Agent or such other
commercial bank or trust company as is reasonably acceptable to the Borrower.

         (c)  If a successor Agent shall not have been so appointed within such
15 Business Day period, the Agent, with the consent of the Borrower, shall then
appoint a successor Agent who shall serve as Agent hereunder or thereunder until
such time, if any, as the Banks appoint a successor Agent as provided above.

         (d)  If no successor Agent has been appointed pursuant to clause (b)
or (c) above by the 20th Business Day after the date such notice of resignation
was given by the Agent, the Agent's resignation shall become effective and the
Required Banks shall thereafter perform all the duties of the Agent hereunder
and/or under any other Credit Document until such time, if any, as the Banks
appoint a successor Agent as provided above.

         SECTION 12.  MISCELLANEOUS.

         1.121  PAYMENT OF EXPENSES, ETC.  The Borrower agrees to:  (i) whether
or not the transactions herein contemplated are consummated, pay all reasonable
out-of-pocket


                                         -83-
<PAGE>


costs and expenses of the Agent and the Co-Agent in connection with the
negotiation, preparation, execution and delivery of the Credit Documents and the
documents and instruments referred to therein and any amendment, waiver or
consent relating thereto (including, without limitation, the reasonable fees and
disbursements of their respective counsel) and of the Agent, the Co-Agent and
each of the Banks in connection with the enforcement of the Credit Documents and
the documents and instruments referred to therein (including, without
limitation, the reasonable fees and disbursements of counsel for the Agent, the
Co-Agent and for each of the Banks); (ii) pay and hold each of the Banks
harmless from and against any and all present and future stamp and other similar
taxes with respect to the foregoing matters and save each of the Banks harmless
from and against any and all liabilities with respect to or resulting from any
delay or omission (other than to the extent attributable to such Bank) to pay
such taxes; and (iii) indemnify each Bank (including in its capacity as the
Agent or Co-Agent), its officers, directors, employees, representatives and
agents from and hold each of them harmless against any and all losses,
liabilities, claims, damages or expenses incurred by any of them as a result of,
or arising out of, or in any way related to, or by reason of, (a) any
investigation, litigation or other proceeding (whether or not any Bank is a
party thereto) related to the entering into and/or performance of any
Transaction Document or the use of the proceeds of any Loans hereunder or the
Transaction or the consummation of any transactions contemplated in any Credit
Document, or (b) the actual or alleged presence of Hazardous Materials in the
air, surface water or groundwater or on the surface or subsurface of any Real
Property owned or at any time operated by the Borrower or any of its
Subsidiaries, the release, generation, storage, transportation, handling or
disposal of Hazardous Materials at any location, whether or not owned or
operated by the Borrower or any of its Subsidiaries, the non-compliance of any
Real Property with foreign, federal, state and local laws, regulations, and
ordinances (including applicable permits thereunder) applicable to any Real
Property, or any Environmental Claim asserted against the Borrower, any of its
Subsidiaries or any Real Property owned or at any time operated by the Borrower
or any of its Subsidiaries, including, in each case, without limitation, the
reasonable fees and disbursements of counsel incurred in connection with any
such investigation, litigation or other proceeding (but excluding any such
losses, liabilities, claims, damages or expenses to the extent incurred by
reason of the gross negligence or willful misconduct of the Person to be
indemnified).

         1.122  RIGHT OF SETOFF.  In addition to any rights now or hereafter
granted under applicable law or otherwise, and not by way of limitation of any
such rights, if an Event of Default then exists, each Bank is hereby authorized
at any time or from time to time, without presentment, demand, protest or other
notice of any kind to the Borrower or to any other Person, any such notice being
hereby expressly waived, to set off and to appropriate and apply any and all
deposits (general or special) and any other Indebtedness at any time held or
owing by such Bank (including without limitation by branches and agencies of
such Bank wherever located) to or for the credit or the account of the Borrower
against and on account of the Obligations and liabilities of the Borrower to
such Bank under


                                         -84-
<PAGE>


this Agreement or under any of the other Credit Documents, including, without
limitation, all interests in Obligations purchased by such Bank pursuant to
Section 12.06(b), and all other claims of any nature or description arising out
of or connected with this Agreement or any other Credit Document, irrespective
of whether or not such Bank shall have made any demand hereunder and although
said Obligations, liabilities or claims, or any of them, shall be contingent or
unmatured.

         1.123  NOTICES.  Except as otherwise expressly provided herein, all
notices and other communications provided for hereunder shall be in writing
(including telegraphic, telex, telecopier or cable communication) and mailed,
telegraphed, telexed, telecopied, cabled or delivered, if to the Borrower, at
the address specified opposite its signature below; if to any Bank, at its
address specified for such Bank on Annex II hereto; or, at such other address as
shall be designated by any party in a written notice to the other parties
hereto.  All such notices and communications shall be mailed, telegraphed,
telexed, telecopied, or cabled or sent by overnight courier, and shall be
effective when received.

         1.124  BENEFIT OF AGREEMENT. (a)   This Agreement shall be binding
upon and inure to the benefit of and be enforceable by the respective successors
and assigns of the parties hereto, provided that the Borrower may not assign or
transfer any of its rights or obligations hereunder without the prior written
consent of the Banks.  Each Bank may at any time grant participations in any of
its rights hereunder or under any of the Notes to another financial institution,
provided that in the case of any such participation, the participant shall not
have any rights under this Agreement or any of the other Credit Documents (the
participant's rights against such Bank in respect of such participation to be
those set forth in the agreement executed by such Bank in favor of the
participant relating thereto) and all amounts payable by the Borrower hereunder
shall be determined as if such Bank had not sold such participation, except that
the participant shall be entitled to the benefits of Sections 1.10 and 4.04 of
this Agreement to the extent that such Bank would be entitled to such benefits
if the participation had not been entered into or sold, and, provided further
that no Bank shall transfer, grant or assign any participation under which the
participant shall have rights to approve any amendment to or waiver of this
Agreement or any other Credit Document except to the extent such amendment or
waiver would (i) extend the final scheduled maturity of any Loan or Note in
which such participant is participating (it being understood that any waiver of
the application of any prepayment or the method of any application of any
prepayment to, the amortization of the Loans shall not constitute an extension
of the final maturity date), or reduce the rate or extend the time of payment of
interest or Fees thereon (except in connection with a waiver of the
applicability of any post-default increase in interest rates), or reduce the
principal amount thereof, or increase such participant's participating interest
in any Commitment over the amount thereof then in effect (it being understood
that a waiver of any Default or Event of Default or of a mandatory reduction in
the Total Commitment, or a mandatory prepayment, shall not constitute a change
in the terms of any Commitment), (ii) release all or substantially all of the
Collateral or (iii) consent to the assignment or


                                         -85-
<PAGE>


transfer by the Borrower of any of its rights and obligations under this
Agreement or any other Credit Document.

         (b)  Notwithstanding the foregoing, (x) any Bank may assign all or a
portion of its outstanding Loans, AR Commitment and/or Revolving Commitment and
its rights and obligations hereunder to another Bank, and (y) with the consent
of the Agent and the Borrower (which consents shall not be unreasonably
withheld), any Bank may assign all or a portion of its outstanding Loans, AR
Commitment and/or Revolving Commitment and its rights and obligations hereunder
to one or more commercial banks or other financial institutions (including one
or more Banks), provided that all assignments hereunder must be PRo RATA between
the Revolving Commitments and Revolving Loans, on one hand and the AR
Commitments and AR Loans on the other hand.  No assignment pursuant to the
immediately preceding sentence shall to the extent such assignment represents an
assignment to an institution other than one or more Banks hereunder, be in an
aggregate amount less than $5,000,000 unless the entire Loans and Commitment of
the assigning Bank are so assigned.  If any Bank so sells or assigns all or a
part of its rights hereunder or under the Notes, any reference in this Agreement
or the Notes to such assigning Bank shall thereafter refer to such Bank and to
the respective assignee to the extent of their respective interests and the
respective assignee shall have, to the extent of such assignment (unless
otherwise provided therein), the same rights and benefits as it would if it were
such assigning Bank.  Each assignment pursuant to this Section 12.04(b) shall be
effected by the assigning Bank and the assignee Bank executing an Assignment
Agreement substantially in the form of Exhibit H (appropriately completed).  In
the event of any such assignment (x) to a commercial bank or other financial
institution not previously a Bank hereunder, either the assigning or the
assignee Bank shall pay to the Agent a nonrefundable assignment fee of $3,500
and (y) to a Bank, either the assigning or assignee Bank shall pay to Agent a
nonrefundable assignment fee of $2,000, and at the time of any assignment
pursuant to this Section 12.04(b), (i) Annex I shall be deemed to be amended to
reflect the Commitment of the respective assignee (which shall result in a
direct reduction to the Commitment of the assigning Bank) and of the other
Banks, and (ii) the Borrower will issue new Notes to the respective assignee and
to the assigning Bank in conformity with the requirements of Section 1.05.  Each
Bank and the Borrower agree to execute such documents (including without
limitation amendments to this Agreement and the other Credit Documents) as shall
be necessary to effect the foregoing.  Nothing in this clause (b) shall prevent
or prohibit any Bank from pledging its Notes or Loans to a Federal Reserve Bank
in support of borrowings made by such Bank from such Federal Reserve Bank.

         (c)  Notwithstanding any other provisions of this Section 12.04, no
transfer or assignment of the interests or obligations of any Bank hereunder or
any grant of participation therein shall be permitted if such transfer,
assignment or grant would require the Borrower to file a registration statement
with the SEC or to qualify the Loans under the "Blue Sky" laws of any State.


                                         -86-
<PAGE>


         (d)  Each Bank initially party to this Agreement hereby represents,
and each Person that becomes a Bank pursuant to an assignment permitted by this
Section 12 will, upon its becoming party to this Agreement, represent that it is
a commercial lender, other financial institution or other "accredited" investor
(as defined in SEC Regulation D) which makes loans in the ordinary course of its
business and that it will make or acquire Loans for its own account in the
ordinary course of such business, provided that subject to the preceding clauses
(a) and (b), the disposition of any promissory notes or other evidences of or
interests in Indebtedness held by such Bank shall at all times be within its
exclusive control.

         1.125  NO WAIVER; REMEDIES CUMULATIVE.  No failure or delay on the
part of the Agent or any Bank in exercising any right, power or privilege
hereunder or under any other Credit Document and no course of dealing between
the Borrower and the Agent or any Bank shall operate as a waiver thereof; nor
shall any single or partial exercise of any right, power or privilege hereunder
or under any other Credit Document preclude any other or further exercise
thereof or the exercise of any other right, power or privilege hereunder or
thereunder.  The rights and remedies herein expressly provided are cumulative
and not exclusive of any rights or remedies which the Agent or any Bank would
otherwise have.  No notice to or demand on the Borrower in any case shall
entitle the Borrower to any other or further notice or demand in similar or
other circumstances or constitute a waiver of the rights of the Agent or the
Banks to any other or further action in any circumstances without notice or
demand.

         1.126  PAYMENTS PRO RATA. (a)   The Agent agrees that promptly after
its receipt of each payment from or on behalf of the Borrower in respect of any
Obligations hereunder, it shall distribute such payment to the Banks (other than
any Bank that has expressly waived its right to receive its PRO RATA share
thereof) PRO RATA based upon their respective shares, if any, of the Obligations
with respect to which such payment was received.

         (b)  Each of the Banks agrees that, if it should receive any amount
hereunder (whether by voluntary payment, by realization upon security, by the
exercise of the right of setoff or banker's lien, by counterclaim or cross
action, by the enforcement of any right under the Credit Documents, or
otherwise) which is applicable to the payment of the principal of, or interest
on, the Loans or Fees, of a sum which with respect to the related sum or sums
received by other Banks is in a greater proportion than the total of such
Obligation then owed and due to such Bank bears to the total of such Obligation
then owed and due to all of the Banks immediately prior to such receipt, then
such Bank receiving such excess payment shall purchase for cash without recourse
or warranty from the other Banks an interest in the Obligations to such Banks in
such amount as shall result in a proportional participation by all of the Banks
in such amount, provided that if all or any portion of such excess amount is


                                         -87-
<PAGE>


thereafter recovered from such Bank, such purchase shall be rescinded and the
purchase price restored to the extent of such recovery, but without interest.

         (c)  Notwithstanding anything to the contrary contained herein, the
provisions of the preceding Sections 12.06(a) and (b) shall be subject to the
express provisions of this Agreement which require, or permit, differing
payments to be made to Non-Defaulting Banks as opposed to Defaulting Banks.

         1.127  CALCULATIONS; COMPUTATIONS. (a)   The financial statements to
be furnished to the Banks pursuant hereto shall be made and prepared in
accordance with GAAP consistently applied throughout the periods involved
(except as set forth in the notes thereto or as otherwise disclosed in writing
by the Borrower to the Banks), provided that (x) except as otherwise
specifically provided herein, all computations determining compliance with
Sections 8 and 9, including definitions used therein, shall utilize accounting
principles and policies in effect at the time of the preparation of, and in
conformity with those used to prepare, the December 31, 1995 historical
financial statements of the Borrower delivered to the Banks pursuant to Section
6.10(b) and (y) that if at any time the computations determining compliance with
Sections 8 and 9 utilize accounting principles different from those utilized in
the financial statements furnished to the Banks, such financial statements shall
be accompanied by reconciliation work-sheets.

         (b)  All computations of interest and Fees hereunder shall be made on
the actual number of days elapsed over a year of 360 days.

         1.128  GOVERNING LAW; SUBMISSION TO JURISDICTION; VENUE; WAIVER OF
JURY TRIAL.  (a)  This Agreement and the other Credit Documents and the rights
and obligations of the parties hereunder and thereunder shall be construed in
accordance with and be governed by the law of the state of New York.  Any legal
action or proceeding with respect to this Agreement or any other Credit Document
may be brought in the courts of the State of New York or of the United States
for the Southern District of New York, and, by execution and delivery of this
Agreement, the Borrower hereby irrevocably accepts for itself and in respect of
its property, generally and unconditionally, the jurisdiction of the aforesaid
courts.  The Borrower further irrevocably consents to the service of process out
of any of the aforementioned courts in any such action or proceeding by the
mailing of copies thereof by registered or certified mail, postage prepaid, to
the Borrower located outside New York City and by hand delivery to the Borrower
located within New York City, at its address for notices pursuant to Section
12.03, such service to become effective 30 days after such mailing.  The
Borrower hereby irrevocably designates appoints and empowers CT Corporation
System, with offices on the date hereof located at 1633 Broadway, New York, New
York 10019, as its agent for service of process in respect of any such action or
proceeding.  Nothing herein shall affect the right of the Agent or any Bank to
serve process


                                         -88-
<PAGE>


in any other manner permitted by law or to commence legal proceedings or
otherwise proceed against the Borrower in any other jurisdiction.

         (b)  The Borrower hereby irrevocably waives any objection which it may
now or hereafter have to the laying of venue of any of the aforesaid actions or
proceedings arising out of or in connection with this Agreement or any other
Credit Document brought in the courts referred to in clause (a) above and hereby
further irrevocably waives and agrees not to plead or claim in any such court
that any such action or proceeding brought in any such court has been brought in
an inconvenient forum.

         (c)  Each of the parties to this agreement hereby irrevocably waives
all right to a trial by jury in any action, proceeding or counterclaim arising
out of or relating to this Agreement, the other Credit Documents or the
transactions contemplated hereby or thereby.

         1.129  COUNTERPARTS.  This Agreement may be executed in any number of
counterparts and by the different parties hereto on separate counterparts, each
of which when so executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument.  A set of counterparts
executed by all the parties hereto shall be lodged with the Borrower and the
Agent.

         12.10  EXECUTION.  This Agreement shall be deemed executed by all
parties when the Borrower and each of the Banks shall have signed a copy hereof
(whether the same or different copies) and shall have delivered the same to the
Agent at the Payment Office of the Agent or, in the case of the Banks, shall
have given to the Agent telephonic (confirmed in writing), written telex or
facsimile transmission notice (actually received) at such office that the same
has been signed and mailed to it.

         12.11  HEADINGS DESCRIPTIVE.  The headings of the several sections and
subsections of this Agreement are inserted for convenience only and shall not in
any way affect the meaning or construction of any provision of this Agreement.

         12.12  AMENDMENT OR WAIVER.  Neither this Agreement nor any other
Credit Document nor any terms hereof or thereof may be changed, waived,
discharged or terminated unless such change, waiver, discharge or termination is
in writing signed by the Borrower and the Required Banks, provided that no such
change, waiver, discharge or termination shall, without the consent of each Bank
(other than a Defaulting Bank) affected thereby, (i) extend the AR Maturity
Date, the AR Termination Date or the Expiry Date, as the case may be (it being
understood that any waiver of the application of any prepayment of or the method
of application of any prepayment to the amortization of, the Loans shall not
constitute any such extension), or reduce the rate or extend the time of payment
of interest (other than as a result of waiving the applicability of any
post-default increase in interest rates) or Fees thereon, or reduce the
principal amount thereof, or increase the Commitment of any Bank


                                         -89-
<PAGE>


over the amount thereof then in effect (it being understood that a waiver of any
Default or Event of Default, or of a mandatory reduction in the Total
Commitment, shall not constitute a change in the terms of any Commitment of any
Bank), (ii) release or permit the release of all or substantially all of the
Collateral except as expressly provided in the Credit Documents, (iii) amend,
modify or waive any provision of this Section 12.12, (iv) reduce the percentage
specified in, or otherwise modify, the definition of Required Banks or (v)
consent to the assignment or transfer by the Borrower of any of its rights and
obligations under this Agreement provided further that no such change, waiver,
discharge or termination shall without the consent of the Super-Majority Banks
change directly or indirectly the definition of Permitted Acquisition or
Super-Majority Banks, extend the date of payment of, or reduce the amount of,
any Scheduled Repayment, or release Holdings from the Holdings Guaranty and/or
release the Borrower's stock pledged under the Holdings Pledge Agreement.  No
provision of Section 11 may be amended without the consent of the Agent and to
the extent any such amendment would affect the Co-Agent solely in its capacity
as such, the Co-Agent, no provision of Section 2 may be amended without the
consent of the Letter of Credit Issuer affected thereby and no provision of
Section 1.01(B)(a) or (b) or any other provision applicable to Swingline Loans
may be amended without the consent of BTCo.

         12.13  SURVIVAL.  All indemnities set forth herein including, without
limitation, in Section 1.10, 1.11, 2.06, 4.04, 11.06 or 12.01 shall survive the
execution and delivery of this Agreement and the making and repayment of the
Loans.

         12.14  DOMICILE OF LOANS.  Each Bank may transfer and carry its Loans
at, to or for the account of any branch office, subsidiary or affiliate of such
Bank, provided that the Borrower shall not be responsible for costs arising
under Section 1.10, 2.06 or 4.04 resulting from any such transfer (other than a
transfer pursuant to Section 1.12) to the extent not otherwise applicable to
such Bank prior to such transfer.

         12.15  CONFIDENTIALITY.  Subject to Section 12.04, the Banks shall
hold all non-public information obtained pursuant to the requirements of this
Agreement which has been identified as such by the Borrower in accordance with
its customary procedure for handling confidential information of this nature and
in accordance with safe and sound banking practices and in any event may make
disclosure reasonably required by any bona fide transferee or participant in
connection with the contemplated transfer of any Loans or participation therein
(so long as such transferee or participant agrees to abide by the provisions of
this Section 12.15) or as required or requested by any governmental agency or
representative thereof or pursuant to legal process, provided that, unless
specifically prohibited by applicable law or court order, each Bank shall notify
the Borrower of any request by any governmental agency or representative thereof
(other than any such request in connection with an examination of the financial
condition of such Bank by such governmental agency) for disclosure of any such
non-public information prior to disclosure of such information, and


                                         -90-
<PAGE>


provided further that in no event shall any Bank be obligated or required to
return any materials furnished by the Borrower or any Subsidiary.

         12.16  LENDER REGISTER.  The Borrower hereby designates the Agent to
serve as its agent, solely for purposes of this Section 12.16, to maintain a
register (the "Register") on which it will record the Commitment, if any, from
time to time of each of the Banks, the Loans made by each of the Banks and each
repayment in respect of the principal amount of the Loans of each Bank.  Failure
to make any such recordation, or any error in such recordation, shall not affect
the Borrower's obligations in respect of such Loans.  With respect to any Bank,
the transfer of the rights to the principal of, and interest on, any Loans shall
not be effective until such transfer is recorded on the Register maintained by
the Agent with respect to ownership of such Loans and prior to such recordation
all amounts owing to the transferor with respect to such Loans shall remain
owing to the transferor.  The registration of assignment or transfer of all or
part of any Loans shall be recorded by the Agent on the Register only upon the
acceptance by the Agent of a properly executed and delivered Assignment
Agreement pursuant to Section 12.04(b).  The Borrower agrees to indemnify the
Agent from and against any and all losses, claims, damages and liabilities of
whatsoever nature which may be imposed on, asserted against or incurred by the
Agent in performing its duties under this Section 12.16 other than those
resulting from the Agent's willful misconduct or gross negligence.


                                         -91-
<PAGE>


         IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Agreement to be duly executed and delivered as of the date
first above written.


ADDRESS:

321 N. Clark Street               UNIVERSAL OUTDOOR, INC.,
Suite 1010                          as Borrower
Chicago, Illinois
Attention: Brian T. Clingen
Tel. No.: (312) 644-8673          By
Fax No.: (312) 644-8071             ---------------------------
                                     Name:
                                     Title:


<PAGE>


                                  BANKERS TRUST COMPANY,
                                    Individually and as Agent


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  LA SALLE NATIONAL BANK,
                                    Individually and as Co-Agent


                                  By
                                    --------------------------
                                      Name:
                                       Title:

<PAGE>


                                  BANK OF AMERICA ILLINOIS


                                  By
                                    --------------------------
                                      Name:
                                      Title:

<PAGE>


                                  BANKBOSTON, N.A.


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  UNION BANK OF CALIFORNIA, N.A.


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  THE BANK OF NEW YORK


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  BANQUE PARIBAS


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  CREDIT LYONNAIS, Chicago Branch


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  THE FIRST NATIONAL BANK
                                   OF CHICAGO


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  FLEET BANK, N.A.


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  HELLER FINANCIAL, INC.


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  STATE STREET BANK AND TRUST
                                    COMPANY


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  SUN TRUST BANK


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>


                                  VAN KAMPEN AMERICAN CAPITAL PRIME
                                    RATE INCOME FUND


                                  By
                                    --------------------------
                                      Name:
                                      Title:


<PAGE>

                                                                ANNEX I




                                     COMMITMENTS


                                      AR                 Revolving
         Bank                     Commitment             Commitment
         ----                     ----------             ----------
    Bankers Trust                $24,083,333             $1,416,667
    Company

    La Salle National             24,083,333              1,416,667
    Bank

    Bank of America               23,611,111              1,388,889
    Illinois

    BankBoston                    23,611,111              1,388,889
    (formerly known as
    First National Bank
    of Boston)

    Union Bank of                 23,611,111              1,388,889
    California, N.A.

    The Bank of New               10,388,889                611,111
    York

    Banque Paribas                10,388,889                611,111

    Credit Lyonnais               10,388,889                611,111

    The First National            10,388,889                611,111
    Bank of Chicago

    Fleet Bank, N.A.              10,388,889                611,111

    Heller Financial, Inc.        10,388,889                611,111


<PAGE>


                                                                 ANNEX I
                                                                  Page 2

                                      AR                 Revolving
         Bank                     Commitment             Commitment
         ----                     ----------             ----------

    State Street Bank and         10,388,889                611,111
    Trust Company


    Sun Trust Bank                10,388,889                611,111

    Van Kampen American           10,388,889                611,111
    Capital Prime Rate

                                ------------            -----------
             Total:             $212,500,000            $12,500,000
                                ------------            -----------
                                ------------            -----------

<PAGE>


                                                                ANNEX II



                                    BANK ADDRESSES


Bankers Trust Company


                                                 130 Liberty Street
                                          New York, New York  10006
                                      Attention:  Anthony LoGrippo
                                          Tel. No.:  (212) 250-4886
                                          Fax  No.:  (212) 250-7218


La Salle National Bank                     120 South LaSalle Street
                                           Chicago, Illinois  60603
                                      Attention:  Jeffrey D. Steele
                                          Tel. No.:  (312) 904-2721
                                          Fax  No.:  (312) 904-4364


Bank of America Illinois                   231 South LaSalle Street
                                           Chicago, Illinois  60697
                                       Attention:  Charles Gonzalez
                                           Tel. No.: (312) 828-2710
                                           Fax No.:  (312) 828-1974


BankBoston                                       Mail Stop 01-08-08
(formerly known as First                         100 Federal Street
National Bank of Boston)               Boston, Massachusetts  02110
                                         Attention:  Julie Jalelian
                                          Tel. No.:  (617) 434-9974
                                          Fax No.:   (617) 434-3401


Union Bank                                 445 South Figuera Street
                                                         15th Floor
                                     Los Angeles, California  90071
                                          Attention:  Kevin Sampson

<PAGE>


                                                                 ANNEX II
                                                                   Page 2


                                          Tel. No.:  (213) 236-6585
                                          Fax No.:   (213) 236-5747


The Bank of New York                                One Wall Street
                                          New York, New York  10286
                                         Attention: Jerome Kapellos
                                          Tel. No.:  (212) 635-8694
                                          Fax No.:   (212) 635-8593


Banque Paribas                                   787 Seventh Avenue
                                          New York, New York  10019
                                       Attention:  Phillip Vuarchex
                                          Tel. No.:  (212) 841-2000
                                          Fax No.:   (212) 841-2146


Credit Lyonnais                         1301 Avenue of the Americas
                                          New York, New York  10019
                                      Attention:  Mr. Michael Regan
                                          Tel. No.:  (212) 261-7000
                                          Fax No.:   (212) 459-3170


The First National Bank of Chicago         One First National Plaza
                                           Chicago, Illinois  60670
                                           Attention:  Jeff Bakalar
                                          Tel. No.:  (312) 732-3179
                                          Fax No.:   (312) 732-8587


Fleet Bank, N.A.                                   175 Water Street
                                                         28th Floor
                                          New York, New York  10038
                                         Attention:  Tanya Crossley
                                          Tel. No.:  (212) 602-2995
                                          Fax No.:   (212) 602-2663


Heller Financial, Inc.                       500 West Monroe Street


<PAGE>




                                                                 ANNEX II
                                                                   Page 3



                                           Chicago, Illinois  60661
                                          Attention:  Joann Holmann
                                          Tel. No.:  (312) 441-7596
                                          Fax No.:   (312) 441-7357


State Street Bank and Trust Company             225 Franklin Street
                                       Boston, Massachusetts  02110
                                             Attention:  John Tyler
                                          Tel. No.:  (617) 664-4303


Sun Trust Bank                            Mail Code FL-Orlando-2047
                                               Post Office Box 3833
                                            Orlando, Florida  32802
                                          Attention:  Chris Aguliar
                                          Tel. No.:  (407) 237-5210
                                          Fax No.:   (407) 237-4253


Van Kampen American Capital                      One Parkview Plaza
Prime Rate Income Trust           Oakbrook Terrace, Illinois  60181

                                           Attention:  Jeff Maillet
                                          Tel. No.:  (708) 684-6438
                                          Fax No.:   (708) 684-6740


<PAGE>


                                                                       ANNEX III



                                 GOVERNMENT APPROVALS


<PAGE>

                                                                        ANNEX IV



                                     SUBSIDIARIES


<PAGE>


                                                                         ANNEX V



                                      PROPERTIES


<PAGE>




                                                                        ANNEX VI



                                EXISTING INDEBTEDNESS


<PAGE>


                                                                       ANNEX VII



                                  INSURANCE POLICIES


<PAGE>


                                                                      ANNEX VIII



                                    EXISTING LIENS



<PAGE>


                                                                        ANNEX IX



                                   MANAGEMENT FEES



                                         None


<PAGE>
                                                                    EXHIBIT 11.1
 
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                       COMPUTATION OF EARNINGS PER SHARE
            (DOLLARS IN THOUSANDS EXCEPT FOR PER SHARE INFORMATION)
 
<TABLE>
<CAPTION>
                                                                                      1994       1995       1996
                                                                                    ---------  ---------  ---------
<S>                                                                                 <C>        <C>        <C>
Loss before extraordinary item....................................................      5,166      3,703      9,229
Extraordinary loss on early extinguishment of debt................................     --         --         26,574
                                                                                    ---------  ---------  ---------
Net loss..........................................................................      5,166      3,703     35,803
                                                                                    ---------  ---------  ---------
                                                                                    ---------  ---------  ---------
Weighted average common and common equivalent shares outstanding..................      7,654      7,654     15,787
                                                                                    ---------  ---------  ---------
                                                                                    ---------  ---------  ---------
Loss per common and common equivalent share:
Loss before extraordinary item....................................................  $    0.67  $    0.48  $    0.58
Extraordinary loss on early extinguishment of debt................................  $  --      $  --      $    1.68
                                                                                    ---------  ---------  ---------
Net loss..........................................................................  $    0.67  $    0.48  $    2.27
                                                                                    ---------  ---------  ---------
                                                                                    ---------  ---------  ---------
</TABLE>

<PAGE>
                                                                    EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
   
We  hereby  consent to  the  use in  the  Prospectus constituting  part  of this
Registration Statement  on  Form S-1  of  our  report dated  February  28,  1997
relating to the consolidated financial statements of Universal Outdoor Holdings,
Inc.  for each  of the three  years in the  period ended December  31, 1996, our
report dated  June 14,  1996 relating  to the  statement of  revenue and  direct
expenses  of Ad-Sign,  and our  report dated February  28, 1997  relating to the
financial statements  of  POA  Acquisition  Corporation  which  appear  in  such
Prospectus. We also consent to the references to us under the headings "Experts"
and  "Selected  Consolidated  Financial  and  Other  Data"  in  such Prospectus.
However, it  should be  noted that  Price  Waterhouse LLP  has not  prepared  or
certified such "Selected Consolidated Financial and Other Data."
    
 
Price Waterhouse LLP
 
Chicago, Illinois
   
June 20, 1997
    

<PAGE>
                                                                    EXHIBIT 23.2
 
                        CONSENT OF INDEPENDENT AUDITORS
 
   
We  consent to the reference to our firm  under the caption "Experts" and to the
use of our report dated July 21, 1995, with respect to the financial  statements
of  NOA Holding Company  included in the  Post-Effective Amendment No.  5 to the
Registration Statement  (No.  33-93852)  and  related  Prospectus  of  Universal
Outdoor Holdings, Inc.
    
 
ERNST & YOUNG LLP
 
   
Minneapolis, Minnesota
June 20, 1997
    

<PAGE>
   
                                                                    EXHIBIT 23.3
    
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
As  independent public accountants, we  hereby consent to the  use of our report
(and to all references to our Firm)  included in or made a part of  Registration
No. 33-93852.
 
Arthur Andersen LLP
 
   
Baltimore, Maryland,
  June 20, 1997
    


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