UNIVERSAL OUTDOOR HOLDINGS INC
POS AM, 1997-07-24
ADVERTISING
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 24, 1997
    
 
                                                       REGISTRATION NO. 33-93852
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
   
                         POST-EFFECTIVE AMENDMENT NO. 6
    
                                       TO
   
                                   FORM S-1*
    
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                 --------------
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          7312                  36-3766705
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
      of incorporation)          Classification Code Number)     Identification
                                                                      No.)
</TABLE>
 
   
                        311 S. WACKER DRIVE, SUITE 6400
                            CHICAGO, ILLINOIS 60606
                                 (312) 431-0822
    
         (Address, including zip code, and telephone number, including
             area code, of Registrant's principal executive office)
                                ----------------
 
   
                                 PAUL G. SIMON
                                GENERAL COUNSEL
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                        311 S. WACKER DRIVE, SUITE 6400
                            CHICAGO, ILLINOIS 60606
                                 (312) 344-4140
    
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                                ----------------
 
                                    COPY TO:
                              Leland E. Hutchinson
                                Winston & Strawn
                              35 West Wacker Drive
                            Chicago, Illinois 60601
                                 (312) 558-5600
                                ----------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. /X/
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to  Rule 462(b)  under the  Securities Act  of 1933,  please check  the
following  box and list the Securities Act of 1933 registration statement number
of the earlier effective registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Section  462(c)
under  the  Securities  Act  of  1933, check  the  following  box  and  list the
Securities  Act  registration   statement  number  of   the  earlier   effective
registration statement for the same offering. / /
 
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION  8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
   
  * THIS POST-EFFECTIVE AMENDMENT NO. 6 COMPLIES WITH THE REQUIREMENTS OF FORM
                                      S-3.
    
<PAGE>
   
                   PROSPECTUS SUPPLEMENT DATED JULY   , 1997
    
 
                    24,200 Warrants to Purchase Common Stock
                         387,200 Shares of Common Stock
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
 
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
   
    Each  capitalized term used in this Prospectus Supplement has the respective
meaning ascribed to such  term in the  Prospectus dated July    , 1997  attached
hereto.
    
 
SELLING SECURITYHOLDERS
 
    As  of the date hereof, the Noteholder Warrants  are held in the form of the
Global Warrant  registered in  the  name of  Cede &  Co.,  the nominee  for  the
Depository. The following is a list of the Selling Securityholders and number of
Securities  each  such  Selling  Securityholder  owns as  of  the  date  of this
Prospectus Supplement:
 
<TABLE>
<CAPTION>
                                                                                               NUMBER OF SHARES
                                  SELLING SECURITYHOLDERS                                     OF COMMON STOCK(1)
- -------------------------------------------------------------------------------------------  ---------------------
<S>                                                                                          <C>
State Street...............................................................................           171,200
</TABLE>
 
- ------------------------
(1) The  shares of  Common Stock  were issued  upon exercise  of the  Noteholder
    Warrants owned by each Selling Securityholder.
 
METHOD OF SALE
 
    The  Selling  Securityholders may  sell any  or  all the  Securities through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers in one or more  transactions in the over-the-counter market, if
such a  market  develops, or  in  privately  negotiated transactions,  or  in  a
combination  of  such transactions.  Such transactions  may  be effected  by the
Selling Securityholders at  market prices  prevailing at  the time  of sale,  at
prices  related to  such prevailing market  prices, at negotiated  prices, or at
fixed prices, which may be changed. Such underwriters, dealers, brokers or other
agents may  receive  compensation  in  the form  of  discounts,  concessions  or
commissions  from the Selling  Securityholders and may  receive commissions from
the purchasers of the Securities for whom they act as agent.
 
    Any Selling Securityholder  and any  dealer, broker or  other agent  selling
Securities  for the Selling Securityholders or  purchasing any Securities from a
Selling Securityholder for purposes of resale may be deemed to be an underwriter
under the Securities Act and any profit  from the sale of the Securities or  any
compensation  received by such  Selling Securityholder, dealer,  broker or other
agent may  be deemed  underwriting  compensation. Neither  the Company  nor  the
Selling  Securityholders can presently estimate the amount of such compensation.
The Company knows of no existing arrangements between any Selling Securityholder
and any other Selling  Securityholder, underwriter, dealer,  or broker or  other
agent.
 
    The  Company will issue  and sell the  shares of Common  Stock issuable upon
exercise of the Noteholder Warrants, from time to time, to registered holders of
the Noteholder Warrants upon the exercise thereof.
 
    To  comply  with  certain  states'  securities  laws,  if  applicable,   the
Securities  may  be sold  in  such states  only  through registered  or licensed
brokers or dealers.  In addition, in  certain states the  Securities may not  be
sold  unless they have been registered or qualified for sale in such state or an
exemption from registration or qualification is available and is complied with.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY STATE.
<PAGE>
PROSPECTUS
 
                    24,200 WARRANTS TO PURCHASE COMMON STOCK
                         387,200 SHARES OF COMMON STOCK
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                   ---------
 
    This prospectus relates to the offer and sale by the Selling Securityholders
(as  defined  below)  of  (i)  24,200  outstanding  warrants  (the   "Noteholder
Warrants"), each of which entitles the holder thereof to purchase sixteen shares
of common stock, par value $.01 per share ("Common Stock"), of Universal Outdoor
Holdings,  Inc., a Delaware corporation (the "Company"), and (ii) 387,200 shares
of Common Stock issuable by the Company upon exercise of the Noteholder Warrants
(together  with  the  Noteholder  Warrants,  the  "Securities").  See   "Selling
Securityholders  and Plan  of Distribution."  Of the  62,500 Noteholder Warrants
originally offered  for  sale,  38,300 Noteholder  Warrants  were  exercised  in
exchange  for Common Stock pursuant to and the Common Stock was sold pursuant to
a Prospectus Supplement dated July 25, 1996. This Prospectus also relates to the
offer and sale by the  Company of 387,200 shares  of Common Stock issuable  upon
exercise of the Noteholder Warrants.
 
    The  Noteholder Warrants  have been issued  pursuant to  a Warrant Agreement
(the "Warrant Agreement"), dated  as of June 30,  1994, between the Company  and
the  Warrant  Agent (as  defined herein).  The  Noteholder Warrants  entitle the
holders thereof to  purchase, at  an exercise price  of $.000625  per share,  an
aggregate  of  1,000,000 shares  of Common  Stock.  Prior to  July 1,  1999, the
Noteholder Warrants are exercisable only upon certain Trigger Events (as defined
herein under "Description of Noteholder Warrants"), including an Initial  Public
Offering, a Disposition, a Non-Surviving Combination and a Change of Control (in
each  case, as defined  herein under "Description  of Noteholder Warrants"). The
Company completed  an Initial  Public Offering  on July  26, 1996  of  4,630,000
shares  of its  Common Stock  (the "Offering").  See "Description  of Noteholder
Warrants --  Exercise  of Noteholder  Warrants".  The Noteholder  Warrants  will
expire on July 1, 2004. See "Description of Noteholder Warrants."
 
    The  Noteholder  Warrants  and  the shares  of  Common  Stock  issuable upon
exercise of the Noteholder Warrants to which this Prospectus relates may be sold
by the holders thereof (the "Selling Securityholders") from time to time through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers, at market prices  prevailing at the time  of sale or at prices
otherwise negotiated. See  "Selling Securityholders and  Plan of  Distribution."
The Company will receive no proceeds from the sale by any Selling Securityholder
of  the Noteholder Warrants or the shares of Common Stock issuable upon exercise
of the Noteholder Warrants, but will receive the exercise price from  Noteholder
Warrants  that  are  exercised  for  shares of  Common  Stock,  if  any.  If all
Noteholder Warrants are exercised, the  aggregate exercise price payable to  the
Company  will  be  $625. The  Company  will  pay all  expenses  incident  to the
registration of  the Securities  to which  this Prospectus  relates, except  for
commissions   of  brokers  or  dealers.  The  Selling  Securityholders  and  any
broker-dealer,  agent  or  underwriter   that  participates  with  any   Selling
Securityholder  in the distribution of the  Noteholder Warrants or the shares of
Common Stock issuable upon exercise of the Noteholder Warrants may be deemed  to
be an "underwriter" within the meaning of the Securities Act of 1933, as amended
(the  "Securities Act"), and any commissions received  by them and any profit on
the resale of such Securities purchased by them may be deemed to be underwriting
commissions or discounts under the Securities Act. See "Selling  Securityholders
and  Plan of Distribution" for  indemnification arrangements between the Company
and the Selling Securityholders.
 
    There is currently no  public market for the  Noteholder Warrants and  there
can  be no assurance  that an active  public market for  the Noteholder Warrants
will develop. The Common Stock is quoted on the Nasdaq National Market under the
symbol "UOUT."
 
 SEE "RISK FACTORS" BEGINNING ON PAGE 11 OF THIS PROSPECTUS FOR A DISCUSSION OF
    CERTAIN INFORMATION THAT SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.
THESE SECURITIES HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE SECURITIES  AND
  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS THE
    SECURITIES AND EXCHANGE COMMISSION  OR ANY STATE SECURITIES  COMMISSION
     PASSED  UPON  THE  ACCURACY  OR  ADEQUACY  OF  THIS  PROSPECTUS. ANY
                REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
   
                 THE DATE OF THIS PROSPECTUS IS JULY   , 1997.
    
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  CONSOLIDATED  FINANCIAL STATEMENTS,  INCLUDING  NOTES  THERETO,
APPEARING  ELSEWHERE IN  THIS PROSPECTUS.  AS USED  HEREIN, THE  "COMPANY" MEANS
UNIVERSAL OUTDOOR HOLDINGS, INC.,  TOGETHER WITH ITS CONSOLIDATED  SUBSIDIARIES,
UNLESS  THE CONTEXT OTHERWISE REQUIRES. "UOI"  REFERS TO UNIVERSAL OUTDOOR, INC.
AND ITS CONSOLIDATED SUBSIDIARIES,  WHICH CONSTITUTE THE OPERATING  SUBSIDIARIES
OF  THE COMPANY. THE TERM  "OCTOBER OFFERINGS" REFERS TO  THE OFFERING BY UOI OF
$225 MILLION OF  ITS 9  3/4% SENIOR SUBORDINATED  NOTES DUE  2006 (THE  "OCTOBER
NOTES")  AND THE  OFFERING BY THE  COMPANY OF  6.5 MILLION SHARES  OF ITS COMMON
STOCK. THE "TRANSACTIONS" CONSIST OF THE POA ACQUISITION (AS DEFINED), THE  DEBT
TENDER  OFFERS  (AS  DEFINED), THE  EXECUTION  OF  THE NEW  CREDIT  FACILITY (AS
DEFINED), THE MEMPHIS/TUNICA  ACQUISITION (AS DEFINED),  THE REVERE  ACQUISITION
(AS   DEFINED),  THE  MATTHEW  ACQUISITION   (AS  DEFINED)  AND  THE  ADDITIONAL
ACQUISITION  (AS  DEFINED).  SEE   "THE  TRANSACTIONS."  "ACQUISITIONS"   MEANS,
COLLECTIVELY,  THE POA  ACQUISITION, THE MEMPHIS/TUNICA  ACQUISITION, THE REVERE
ACQUISITION, THE MATTHEW ACQUISITION AND  THE ADDITIONAL ACQUISITIONS. THE  TERM
"DECEMBER  OFFERING" REFERS TO THE OFFERING BY UOI OF $100 MILLION OF ITS 9 3/4%
SENIOR SUBORDINATED  NOTES DUE  2006  (THE "DECEMBER  NOTES") WHICH  NOTES  WERE
SUBSEQUENTLY  EXCHANGED IN  MAY, 1997  FOR $100,000,000  9 3/4%  SERIES B SENIOR
SUBORDINATED EXCHANGE NOTES DUE 2006 WITH IDENTICAL TERMS TO THE DECEMBER  NOTES
IN  A TRANSACTION REGISTERED UNDER THE  SECURITIES ACT. THE TERM "MARKET" REFERS
TO THE GEOGRAPHIC AREA CONSTITUTING  A METROPOLITAN STATISTICAL AREA  DELINEATED
BY THE U.S. CENSUS BUREAU. "EBITDA" HAS THE MEANING SET FORTH IN FOOTNOTE (5) ON
PAGE  9 HEREOF AND "EBITDA MARGIN" HAS THE  MEANING SET FORTH IN FOOTNOTE (6) ON
PAGE 9 HEREOF.
 
                                  THE COMPANY
 
    The Company is a leading outdoor advertising company operating approximately
32,929 advertising  display  faces  in three  distinct  regions,  including  the
Midwest  (Chicago,  Minneapolis/St. Paul,  Indianapolis, Milwaukee,  Des Moines,
Evansville (IN) and Dallas), the  Southeast (Orlando, Jacksonville, Palm  Beach,
Ocala and the Atlantic Coast and Gulf Coast areas of Florida, Memphis/Tunica and
Chattanooga (TN) and Myrtle Beach (SC)) and the East Coast (New York, Washington
D.C.,  Philadelphia, Northern  New Jersey,  Wilmington (DE),  Salisbury (MD) and
Hudson Valley (NY)). After giving effect to the Acquisitions, the Company is the
third largest pure-play outdoor advertising company in the United States on  the
basis  of net  revenues. For the  year ended December  31, 1996, on  a pro forma
basis the  Company had  net revenues  and  EBITDA of  $176.6 million  and  $85.8
million,  respectively, which compare favorably to the pro forma results for the
same period  in 1995  of $162.8  million and  $75.7 million,  respectively.  The
Company  believes that its 1996 EBITDA Margin of  51.3%, or 48.6% on a pro forma
basis after  giving effect  to the  Acquisitions, is  among the  highest in  the
industry.  There can be no assurance that  the Company's future net revenues and
EBITDA Margins will equal or  exceed that which have  been achieved to date.  In
addition,  the  Company  has historically  had  net losses  and  has substantial
indebtedness. See  "Risk Factors  -- Substantial  Indebtedness of  the  Company;
Potential Inability to Service Indebtedness" and
"--Prior Period Losses."
 
                                       3
<PAGE>
    The  Acquisitions have significantly expanded  and diversified the Company's
presence into new major metropolitan markets. The following table sets forth, as
of April 30,  1997, certain information  with respect to  the Company's  outdoor
markets after giving effect to the Acquisitions:
 
<TABLE>
<CAPTION>
                                    1996             % OF 1996                                       TOTAL
                                 PRO FORMA           PRO FORMA                 30-SHEET   8-SHEET   DISPLAY
MARKET                          NET REVENUES        NET REVENUES   BULLETINS   POSTERS    POSTERS    FACES
- -------------------------  ----------------------   ------------   ---------   --------   -------   -------
                           (DOLLARS IN THOUSANDS)
<S>                        <C>                      <C>            <C>         <C>        <C>       <C>
MIDWEST:
  Chicago................         $ 17,990              10.2%          655       --        3,609      4,264
  Minneapolis/St. Paul...           17,320               9.8           455       1,339      --        1,794
  Indianapolis...........           10,533               6.0           257       1,106       101      1,994
  Milwaukee..............            4,818               2.7           261       --          338        599
  Des Moines.............            3,539               2.0            86         578         9        673
  Evansville.............            3,435               1.9           278         699      --          977
  Dallas.................            1,261               0.8           254       --        1,210      1,464
SOUTHEAST:
  Orlando................           25,145              14.2           808       1,082      --        1,890
  Jacksonville...........            8,528               4.9           448         788      --        1,236
  Ocala..................            5,240               3.0           859         204      --        1,063
  Memphis/Tunica.........           14,705               8.3           653       1,185        99      2,457
  Chattanooga............            5,470               3.1           333         648      --          981
  Myrtle Beach...........            9,495               5.4           711         472      --        1,183
  Atlantic Coast area
   (FL)..................            5,132               2.9           664                  --          664
  Gulf Coast area (FL)...            1,712               1.0           457       --         --          457
EAST COAST:
  Philadelphia...........           13,939               7.9           357       2,085      --        2,634
  Washington, D.C........            6,289               3.6            86         586      --          672
  Salisbury..............            3,435               1.9           394         479      --          873
  Wilmington.............            4,576               2.6           159         917        45      1,121
  Baltimore..............            2,295               1.3           209       1,234      --        3,360
  Mall Media.............            2,636               1.5         --          --         --        1,582
  Northern NJ............            4,256               2.4           162           5         6        173
  Metro New York.........            3,375               1.9            42         364      --          406
  Hudson Valley..........            1,312               0.7           125         260        27        412
                                ----------             -----       ---------   --------   -------   -------
    Total................         $176,611             100.0%        8,713      14,031     5,444     32,929(1)
                                ----------             -----       ---------   --------   -------   -------
                                ----------             -----       ---------   --------   -------   -------
</TABLE>
 
- ------------------------
(1) Includes 530 transit display faces located in Indianapolis, 192 bus shelters
    in  Philadelphia,  1,917 transit  display  faces in  Baltimore,  520 transit
    display faces in Memphis  and 1,582 kiosk displays  in malls throughout  the
    United States.
 
                                       4
<PAGE>
                               OPERATING STRATEGY
 
    The Company's objective is to be the leading provider of outdoor advertising
services  in  each of  its  three regional  operating  areas and  to  expand its
presence in attractive new markets. The Company believes that regional  clusters
provide  it with significant opportunities to  increase revenue and achieve cost
savings by  delivering to  local and  national advertisers  efficient access  to
multiple  markets or highly targeted areas.  Management intends to implement the
following operating strategy:
 
    -  MAXIMIZE  RATES AND OCCUPANCY.   Through continued  emphasis on  customer
sales  and service, quality displays and inventory management, the Company seeks
to maximize advertising rates and occupancy levels in each of its markets.
 
    -  INCREASE  MARKET PENETRATION.   The  Company seeks  to expand  operations
within  its  existing  markets  through  new  construction  and  acquisitions of
additional advertising display faces in its existing markets.
 
    -  PURSUE STRATEGIC  ACQUISITIONS.  The Company  seeks to grow by  acquiring
additional  advertising display  faces in  new, closely  proximate markets which
allow the Company to capitalize  on the operating efficiencies and  cross-market
sales  opportunities  associated  with  operating  in  multiple  markets  within
distinct regions.
 
    -  CAPITALIZE ON TECHNOLOGICAL ADVANCES.  The Company seeks to capitalize on
technological advances that enhance its productivity and increase its ability to
effectively respond to its customers' needs.
 
    -  MAINTAIN LOW COST STRUCTURE.  Through continued adherence to strict  cost
controls,  centralization  of administrative  functions  and maintenance  of low
corporate overhead, the Company  seeks to maximize its  EBITDA Margin, which  it
believes to be among the highest in the industry.
 
    -   DEVELOP  OTHER OUT-OF-HOME  MEDIA.  The  Company seeks  to develop other
forms of out-of-home media such as  bus shelter or transit advertising in  order
to enhance revenues in existing markets or provide access to new markets.
 
    The  Company  believes that  its experienced  senior  management team  is an
important asset  in the  successful implementation  of its  operating  strategy.
Daniel  L. Simon, President and  Chief Executive Officer and  the founder of the
Company, has spent  his entire professional  career of 23  years in the  outdoor
advertising  business.  Brian T.  Clingen,  Vice President  and  Chief Financial
Officer, and Paul G. Simon, Vice President and General Counsel, together possess
over 24 years  of experience  in the  industry. As  of December  31, 1996,  this
management  team has successfully completed and integrated 17 acquisitions since
1989.
 
   
    The Company was incorporated in Delaware in 1991 and its principal executive
office is  located at  311 S.  Wacker Drive,  Chicago, Illinois  60606, and  its
telephone number is (312) 431-0822.
    
 
                              RECENT ACQUISITIONS
 
    Consistent  with its operating strategy, the Company has acquired the assets
or capital stock  of four  outdoor advertising companies.  The Company  believes
that these acquisitions will significantly strengthen its market presence in the
midwest  and  southeast  regions  of the  United  States,  create  a substantial
presence in the east  coast region and  allow the Company  to capitalize on  the
operating  efficiencies  and  cross-market sales  opportunities  associated with
operating in closely proximate markets.
 
    THE POA ACQUISITION.  In October 1996, the Company acquired the  outstanding
capital  stock of Outdoor  Advertising Holdings, Inc.  ("OAH") for approximately
$240 million in cash, pursuant to a  merger of a subsidiary of the Company  with
and  into OAH (the "POA  Acquisition"). As a result  of the POA Acquisition, the
Company acquired  a  total  of approximately  6,337  advertising  display  faces
consisting  of bulletins  and posters in  five markets located  in the southeast
United States, including  Orlando, Ocala  and Palm Beach,  as well  as the  East
Coast and Gulf Coast areas of Florida, and Myrtle Beach and Chattanooga.
 
                                       5
<PAGE>
    THE  REVERE  ACQUISITION.    In  December  1996,  the  Company  acquired the
outstanding capital stock of Revere  Holding Corp. ("Revere") for  approximately
$125  million in  cash (the  "Revere Acquisition").  As a  result of  the Revere
Acquisition, the Company  acquired a  total of  approximately 8,853  advertising
display  faces  located in  markets  in the  east  coast of  the  United States,
including Philadelphia, Washington  D.C., Wilmington and  Salisbury, as well  as
1,917  transit  display  faces located  in  Baltimore and  1,582  kiosk displays
located in malls throughout the United States.
 
    THE MEMPHIS/TUNICA ACQUISITION.  In  September 1996, the Company, through  a
newly-formed  subsidiary,  agreed  to  acquire a  total  of  approximately 2,018
advertising display faces  consisting of  bulletins and posters  located in  and
around  Memphis, Tennessee  and Tunica County,  Mississippi (the "Memphis/Tunica
Acquisition"). The Memphis/Tunica  Acquisition was  subsequently consummated  in
January  1997 for  a purchase  price of  approximately $71  million plus 100,000
shares of the Company's Common Stock.
 
    THE MATTHEW ACQUISITION.   In December 1996, the  Company agreed to  acquire
certain  of  the  assets of  Matthew  Outdoor Advertising  Acquisition  Co. L.P.
("Matthew") for approximately $40 million in cash and assumption by the  Company
of  certain liabilities of  Matthew (the "Matthew Acquisition").  As a result of
the Matthew Acquisition,  consummated in  January 1997, the  Company acquired  a
total of approximately 1,035 advertising display faces located in three markets,
including metro New York, northern New Jersey and Hudson Valley.
 
    THE  ADDITIONAL  ACQUISITIONS.   In  September 1996,  the  Company purchased
certain assets of (i)  Iowa Outdoor Displays for  approximately $1.8 million  in
cash  (the "Iowa Acquisition") and (ii) The Chase Company for approximately $5.8
million  in  cash  (the  "Dallas  Acquisition,"  and  together  with  the   Iowa
Acquisition,  the  "Additional Acquisitions").  As  a result  of  the Additional
Acquisitions, the Company acquired  approximately 160 advertising display  faces
consisting  primarily of posters in and  around Des Moines and approximately 245
advertising display  faces  consisting  primarily of  bulletins  in  and  around
Dallas.
 
    For more information on these acquisitions, see "The Transactions."
 
                           DESCRIPTION OF SECURITIES
 
    On June 30, 1994, the Company issued and sold to Bear, Stearns & Co. Inc. as
the  Initial  Purchaser (the  "Initial  Purchaser") 50,000  Units  (the "Units")
consisting of $50,000,000 principal  amount at maturity of  14% Series A  Senior
Secured Discount Notes due 2004 (the "Old Notes") and 50,000 Noteholder Warrants
for  an aggregate  offering price of  approximately $25.4  million (the "Warrant
Offering"). In connection with the Warrant  Offering, Bear, Stearns & Co.  Inc.,
in  its individual capacity and not  as Initial Purchaser, received compensation
in the  form  of 12,500  Noteholder  Warrants.  Each Unit  consisted  of  $1,000
principal  amount at maturity of  the Old Notes and  one Noteholder Warrant, and
the Old Notes and Noteholder Warrants were immediately detachable and separately
transferable, subject to compliance with applicable federal and state securities
laws. The sale to the Initial  Purchaser was exempt from registration under  the
Securities  Act  of 1933  (the  "Securities Act").  On  December 9,  1994,  in a
transaction registered under the Securities Act, the Company issued  $50,000,000
principal  amount at maturity of its 14%  Senior Secured Discount Notes due 2004
(the "Existing Company Notes") in exchange for all of the issued and outstanding
Old Notes. The 24,200 Noteholder Warrants  to which this Prospectus relates  are
the  Noteholder  Warrants  issued in  the  Warrant Offering  and  the Noteholder
Warrants issued to Bear, Stearns & Co. Inc. in its individual capacity.
 
<TABLE>
<S>                                           <C>
Securities..................................  24,200 Noteholder Warrants to purchase  Common
                                              Stock,  each  of  which  entitles  the  holder
                                              thereof to purchase  sixteen shares of  Common
                                              Stock  for  a purchase  price of  $.000625 per
                                              share, and  387,200  shares  of  Common  Stock
                                              issuable   upon  exercise  of  the  Noteholder
                                              Warrants.  See   "Description  of   Noteholder
                                              Warrants -- General."
</TABLE>
 
                                       6
<PAGE>
 
<TABLE>
<S>                                           <C>
Exercise of Noteholder Warrants.............  Prior to July 1, 1999, the Noteholder Warrants
                                              are  exercisable  only  upon  certain  Trigger
                                              Events (as defined  herein under  "Description
                                              of Noteholder Warrants"), including an Initial
                                              Public Offering, a Disposition, a
                                              Non-Surviving  Combination  and  a  Change  of
                                              Control (in each case, as defined herein under
                                              "Description  of  Noteholder  Warrants").  The
                                              Company  completed an  Initial Public Offering
                                              of  4,630,000  shares  of  its  Common   Stock
                                              (including  930,000  shares  sold  pursuant to
                                              exercise   of   underwriters'   over-allotment
                                              options)  on July 26,  1996 and therefore, the
                                              Noteholder Warrants are currently exercisable.
                                              Of the 62,500  Noteholder Warrants  originally
                                              offered  for sale, 38,300 Noteholders Warrants
                                              were exercised  in exchange  for Common  Stock
                                              pursuant  to  and  the Common  Stock  was sold
                                              pursuant to a Prospectus Supplement dated July
                                              25, 1996. The Noteholder Warrants will  expire
                                              on   July   1,  2004.   See   "Description  of
                                              Noteholder Warrants -- Exercise of  Noteholder
                                              Warrants."
Anti-Dilution...............................  The  number of shares of Common Stock issuable
                                              upon exercise  of the  Noteholder Warrants  is
                                              subject  to certain anti-dilution adjustments.
                                              See "Description  of  Noteholder  Warrants  --
                                              Anti-Dilution Adjustments."
</TABLE>
 
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
    The  Securities may be sold from time to time by the Selling Securityholders
through underwriters or dealers, through brokers or other agents, or directly to
one or more purchasers at market prices  then prevailing at the time of sale  or
at  prices otherwise  negotiated. The  Company has  agreed to  bear the expenses
incurred in  connection with  the  registration of  the Securities,  except  for
commissions  of brokers or dealers, and to indemnify the Selling Securityholders
against certain liabilities, including liabilities under the Securities Act. See
"Selling Securityholders and Plan of Distribution."
 
                                  RISK FACTORS
 
    See "Risk Factors" for a discussion  of certain factors to be considered  by
prospective investors, including the Company's substantial leverage and possible
inability  to service its debt, the  potential difficulties the Company may face
in integrating acquisitions and  the recent trends  in the advertising  business
and tobacco regulation that could adversely affect the Company's business.
 
                              RECENT DEVELOPMENTS
 
    In February 1997, the Company agreed to acquire the stock of Penn-Baltimore,
Inc. ("Penn") from Lamar Advertising Company ("Lamar") for $46.5 million in cash
(the  "Penn Acquisition"). The Penn Acquisition  was consummated on June 3, 1997
and the Company acquired  approximately 1,450 advertising  display faces in  the
Baltimore metropolitan area.
 
    In  April  1997, the  Company  agreed to  acquire  certain assets  of Allied
Outdoor Advertising,  Inc. ("Allied")  for $51.2  million in  cash (the  "Allied
Acquisition").  Upon consummation  of the  Allied Acquisition,  the Company will
acquire 90 advertising display faces in New York City and New Jersey.
 
                                       7
<PAGE>
                    SUMMARY PRO FORMA FINANCIAL INFORMATION
 
   
    The following sets forth summary unaudited consolidated pro forma  financial
information  derived from the information contained under the caption "Pro Forma
Financial Information" elsewhere in this  Prospectus. The summary unaudited  pro
forma  combined statement  of operations  for the  year ended  December 31, 1996
gives effect to (i) the Transactions, (ii) the December Offering and the October
Offerings and the application of the estimated net proceeds therefrom, (iii) the
acquisitions of  NOA Holding  Company  ("Naegele")(1), Ad-Sign,  Inc.(2),  Image
Media,  Inc.(3)  and consummation  of the  Offering and  the application  of the
estimated net  proceeds  therefrom, and  (iv)  the net  reduction  in  operating
expenses  of the businesses acquired as if each had occurred at January 1, 1996.
Pro forma financial information has not been updated through March 31, 1997  due
to  significant acquisitions occurring in early January 1997. As such, pro forma
statement of operations  information would not  be significantly different  from
actual.  The  balance sheet  at March  31, 1997,  included herein,  includes the
significant acquisitions occurring in early January 1997.
    
 
    The summary  unaudited combined  pro forma  financial information  does  not
purport to present the actual financial position or results of operations of the
Company  had the transactions and events assumed therein in fact occurred on the
dates  specified,  nor  are  they  necessarily  indicative  of  the  results  of
operations  that may be achieved in the  future. The summary unaudited pro forma
combined financial information is based  on certain assumptions and  adjustments
described in the notes contained in "Pro Forma Financial Information" and should
be  read in conjunction therewith. See  "Management's Discussion and Analysis of
Results of  Operations  and  Financial Condition,"  the  Consolidated  Financial
Statements  and the  Notes thereto  of the  Company, the  Consolidated Financial
Statements and  the Notes  thereto  of NOA  Holding  Company, the  Statement  of
Revenues  and Direct  Expenses and the  Notes thereto of  Ad-Sign, the Financial
Statements  and  Notes   thereto  of  POA   Acquisition  Corporation,  and   the
Consolidated  Financial  Statements and  Notes thereto  of Revere  Holding Corp.
included elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                                                                  PRO FORMA
                                                                                             YEAR ENDED DECEMBER
                                                                                                   31, 1996
                                                                                            ----------------------
                                                                                            (DOLLARS IN THOUSANDS)
<S>                                                                                         <C>
STATEMENT OF OPERATIONS DATA:
  Net revenues(4).........................................................................        $  176,611
  Direct cost of revenues.................................................................            69,988
  General and administrative expenses.....................................................            20,848
  Depreciation and amortization...........................................................            50,818
  Non cash compensation for common stock warrants.........................................             9,000
  Operating income........................................................................            25,957
  Interest expense........................................................................            44,235
  Other expense...........................................................................             1,811
  Income (loss) before income taxes and extraordinary items...............................           (20,089)
 
OTHER DATA:
  EBITDA(5)...............................................................................        $   85,775
  EBITDA Margin(6)........................................................................              48.6%
  Deficiency in earnings to cover fixed charges...........................................           (20,089)
  Ratio of total indebtedness to EBITDA(7)................................................              5.40
  Ratio of EBITDA to total interest(8)....................................................               1.9x
</TABLE>
 
                                       8
<PAGE>
- ------------------------------
 
(1) Naegele was purchased in April  1996. In the stock transaction, the  Company
    acquired  approximately 2,550  poster faces  and 840  bulletin faces  in the
    Minneapolis/St. Paul, Minnesota and Jacksonville, Florida markets.
 
(2) Ad-Sign, Inc.  was purchased in  January 1996 in  an asset transaction.  The
    Company  acquired approximately  160 painted  bulletin faces  in the Chicago
    market.
 
(3) Image Media, Inc. was purchased in  March 1996 in an asset transaction.  The
    Company acquired approximately 18 painted bulletin and painted wall faces in
    the Chicago market.
 
(4) Net revenues are gross revenues less agency commissions.
 
   
(5)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. Management believes that EBITDA, as presented,  represents
    a  useful  measure of  assessing the  performance  of the  Company's ongoing
    operating activities as it reflects the  earnings trends of the Company  and
    is  a measure of net cash generated  by the normal operating activity of the
    business. EBITDA is not intended to represent net cash provided by operating
    activities as defined by generally accepted accounting principles and should
    not be considered as an alternative to net income (loss) as an indicator  of
    the  Company's operating  performance or to  net cash  provided by operating
    activities as  a measure  of liquidity.  The Company  believes EBITDA  is  a
    measure  commonly reported and widely used  by analysts, investors and other
    interested parties in the media industry. Accordingly, this information  has
    been  disclosed herein to permit a more complete comparative analysis of the
    Company's operating performance  relative to  other companies  in the  media
    industry.
    
 
   
(6) "EBITDA Margin" is EBITDA stated as a percentage of net revenues. Management
    believes  EBITDA margin,  as presented, represents  a useful  measure of the
    percent of net  revenues reflected  in EBITDA, thereby  addressing the  cash
    used in operations.
    
 
(7) Amounts represent (i) total long-term debt divided by (ii) EBITDA.
 
   
(8)  Amounts represent the ratio of (I) EBITDA to (II) interest expense on total
    long-term debt. Management believes this  ratio, as presented, represents  a
    useful measure of funds available to finance cash interest due.
    
 
                                       9
<PAGE>
                 SUMMARY CONSOLIDATED FINANCIAL AND OTHER DATA
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
   
<TABLE>
<CAPTION>
                                                                                                            THREE MONTHS ENDED
                                                             YEAR ENDED DECEMBER 31,                            MARCH 31,
                                         ----------------------------------------------------------------  --------------------
                                           1991       1992       1993       1994       1995       1996       1996       1997
                                         ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                      <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Gross revenues.........................  $  21,435  $  27,896  $  28,710  $  33,180  $  38,101  $  84,939  $   9,332  $  47,575
Net revenues(1)........................     18,835     24,681     25,847     29,766     34,148     76,138      8,427     44,008
Direct advertising expenses............      7,638     10,383     10,901     11,806     12,864     26,468      3,571     18,445
General and administrative expenses....      3,515      3,530      3,357      3,873      4,645     10,648      1,227      4,401
Depreciation and amortization..........      5,530      7,817      8,000      7,310      7,402     18,286      2,032     12,859
Non cash compensation for common stock
  warrants.............................                                                             9,000
Operating income.......................      2,152      2,951      3,589      6,777      9,237     11,736      1,597      8,303
Interest expense.......................      6,599      9,591      9,299     11,809     12,894     19,567      3,594     10,735
Other (expense) income, net............        (53)       291       (351)      (134)       (46)    (1,398)        11       (182)
Income (loss) before extraordinary
  item(2)..............................     (4,500)    (6,349)    (6,061)    (5,166)    (3,703)    (9,229)    (2,008)    (2,250)
Income (loss) before income tax........     (4,500)    (6,349)    (9,321)    (5,166)    (3,703)   (35,803)    (2,008)    (2,250)
Net loss per share.....................      (0.59)     (0.83)     (1.22)     (0.67)     (0.48)     (2.27)      (.26)      (.09)
Weighted average common and equivalent
  shares outstanding...................      7,654      7,654      7,654      7,654      7,654     15,787      7,654     24,096
 
OTHER DATA:
EBITDA(3)..............................  $   7,682  $  10,768  $  11,589  $  14,087  $  16,639  $  39,022  $   3,629  $  21,162
EBITDA Margin(4).......................       40.8%      43.1%      44.8%      47.3%      48.7%      51.3%      43.1%      48.1%
Capital expenditures...................      2,047      2,352      2,004      4,668      5,620      7,178      1,966      3,584
Deficiency in coverage of earnings.....      4,500      6,349      9,321      5,166      3,703     35,803      2,008      2,250
 
FINANCIAL RATIOS:
Percentage of indebtedness to total
  capitalization(5)....................      121.4%     142.8%     186.7%     153.7%     156.8%      60.6%     150.8%      66.5%
Ratio of EBITDA to total interest(6)...        1.2x       1.1x       1.2x       1.2x       1.3x       2.0x       1.0x       2.0x
</TABLE>
    
 
<TABLE>
<CAPTION>
                                                                                                MARCH 31,
                                                                                           --------------------
                                                                                             1996       1997
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
BALANCE SHEET DATA:
Working capital..........................................................................  $   2,534  $  (2,358)
Total assets.............................................................................     84,747    790,867
Total long-term debt.....................................................................    120,248    451,220
Common stockholders' equity (deficit)....................................................    (40,533)   227,678
</TABLE>
 
- ----------------------------------
(1) Net revenues are gross revenues less agency commissions.
 
(2) Extraordinary item represents loss on early extinguishment of debt.
 
   
(3)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. Management believes that EBITDA, as presented,  represents
    a  useful  measure of  assessing the  performance  of the  Company's ongoing
    operating activities as it reflects the  earnings trends of the Company  and
    is  a measure of net cash generated  by the normal operating activity of the
    business. EBITDA is not intended to represent net cash provided by operating
    activities as defined by generally accepted accounting principles and should
    not be considered as an alternative to net income (loss) as an indicator  of
    the  Company's operating  performance or to  net cash  provided by operating
    activities as  a measure  of liquidity.  The Company  believes EBITDA  is  a
    measure  commonly reported and widely used  by analysts, investors and other
    interested parties in the media industry. Accordingly, this information  has
    been  disclosed herein to permit a more complete comparative analysis of the
    Company's operating performance  relative to  other companies  in the  media
    industry.
    
 
   
(4) "EBITDA Margin" is EBITDA stated as a percentage of net revenues. Management
    believes  EBITDA margin,  as presented, represents  a useful  measure of the
    percent of net  revenues reflected  in EBITDA, thereby  addressing the  cash
    used in operations.
    
 
(5)  Amounts represent (i) total long-term  debt divided by (ii) total long-term
    debt plus common stockholders' equity (deficit).
 
   
(6) Amounts represent the ratio of (I) EBITDA to (II) interest expense on  total
    long-term  debt. Management believes this  ratio, as presented, represents a
    useful measure of funds available to finance cash interest due.
    
 
                                       10
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO THE  OTHER INFORMATION  IN  THIS PROSPECTUS,  THE FOLLOWING
FACTORS SHOULD  BE  CONSIDERED CAREFULLY  IN  EVALUATING AN  INVESTMENT  IN  THE
SECURITIES OFFERED BY THIS PROSPECTUS.
 
    SUBSTANTIAL  INDEBTEDNESS  OF THE  COMPANY;  POTENTIAL INABILITY  TO SERVICE
INDEBTEDNESS.  The Company  has substantial indebtedness. On  a pro forma  basis
after giving effect to the Acquisitions and indebtedness incurred as a result of
the  Acquisitions  and  borrowings  under  the  Company's  credit  facility, the
issuance of the October Notes and the December Notes (collectively, the "Notes")
as of December 31,  1996, the Company's total  long-term debt was  approximately
$462.8  million, and interest expense was  approximately $44.2 million, or 25.0%
of net revenues.  The Company's  level of consolidated  indebtedness could  have
important  consequences to the holders of Common Stock, including the following:
(i) a substantial  portion of the  Company's cash flow  from operations must  be
dedicated  to the payment of  the principal of and  interest on its indebtedness
and will not be available for other purposes; (ii) the ability of the Company to
obtain financing in the future for working capital needs, capital  expenditures,
acquisitions,  investments, general corporate purposes  or other purposes may be
materially limited or impaired;  and (iii) the  Company's level of  indebtedness
may  reduce  the  Company's  flexibility to  respond  to  changing  business and
economic conditions. Subject to certain limitations contained in its outstanding
debt  instruments,  credit  agreement  and   the  Notes,  the  Company  or   its
subsidiaries  may incur  additional indebtedness  to finance  working capital or
capital expenditures, investments  or acquisitions  or for  other purposes.  See
"Description  of Indebtedness and Other Commitments."  There can be no assurance
that the Company's EBITDA will continue  to exceed its fixed charges. A  decline
in  EBITDA could impair the Company's ability to meet its obligations, including
for debt  service, and  to make  scheduled principal  repayments. See  "Selected
Consolidated  Financial  and Operating  Data"  and "Management's  Discussion and
Analysis of Financial Condition and Results of Operations."
 
    PRIOR PERIOD LOSSES.  The Company has historically had net losses which have
resulted in  significant part  from  substantial depreciation  and  amortization
expenses  relating to assets  purchased in the  Company's acquisitions, interest
expense associated  with  related  indebtedness  and  deferred  financing  costs
charged  to extraordinary losses. Moreover,  additional acquisitions will result
in increased depreciation, amortization and  interest expenses. There can be  no
assurance that the Company will generate net income in the future.
 
    RESTRICTIONS IMPOSED BY THE COMPANY'S INDEBTEDNESS.  The banks under the New
Credit   Facility  (as  defined  in   "Description  of  Indebtedness  and  Other
Commitments") have a lien on substantially  all of the assets of UOI,  including
the  capital stock of its subsidiaries, to  secure the indebtedness of UOI under
such credit facility. The New Credit Facility and the Notes contain restrictions
on UOI's ability to incur additional indebtedness, create liens, pay  dividends,
sell assets and make acquisitions. Furthermore, the New Credit Facility contains
certain  maintenance  tests.  There  can  be  no  assurance  that  UOI  and  its
subsidiaries will be able to comply with the provisions of their respective debt
instruments, including compliance  by UOI  with the financial  ratios and  tests
contained  in the New Credit  Facility. Breach of any  of these covenants or the
failure to fulfill the  obligations thereunder and the  lapse of any  applicable
grace  periods would  result in  an event of  default under  the applicable debt
instruments, and  the holders  of such  indebtedness could  declare all  amounts
outstanding  under the applicable instruments to be due and payable immediately.
There can be no  assurance that the assets  or cash flow of  the Company or  the
Company's subsidiaries, as the case may be, would be sufficient to repay in full
borrowings  under their  outstanding debt  instruments whether  upon maturity or
earlier or if such indebtedness were to be accelerated upon an event of  default
or  certain  repurchase  events  or  that UOI  would  be  able  to  refinance or
restructure its payments on such indebtedness  or repurchase the Notes. If  such
indebtedness  were not  so repaid,  refinanced or  restructured, the  lenders or
noteholders, as applicable,  could proceed  to realize on  their collateral.  In
addition,  any event  of default or  declaration of acceleration  under one debt
instrument could also result in an event  of default under one or more of  UOI's
other  debt  instruments.  See  "--  Substantial  Indebtedness  of  the Company;
Potential Inability to  Service Indebtedness" and  "Description of  Indebtedness
and Other Commitments."
 
                                       11
<PAGE>
    COMPANY'S  DEPENDENCY ON UOI;  HOLDING COMPANY STRUCTURE.   The Company is a
holding company  with no  business operations  of its  own. The  Company's  only
material asset is all of the outstanding capital stock of UOI, through which the
Company  conducts  its business  operations.  Accordingly, the  Company  will be
dependent on the earnings  and cash flow, and  dividends and distributions  from
UOI  to pay its expenses  and to pay any cash  dividends or distributions on the
Common Stock that may be  authorized by the Board  of Directors of the  Company.
UOI  has substantial  cash interest expense  due on  the Notes. There  can be no
assurance that  UOI will  generate  sufficient cash  flow  to pay  dividends  or
distribute  funds to  the Company or  that applicable state  law and contractual
restrictions, including negative covenants contained in the debt instruments  of
UOI,  will permit such dividends  or distributions. The terms  of the New Credit
Facility and the Notes  currently restrict UOI from  paying dividends or  making
distributions  except in  very limited  circumstances, including  paying certain
expenses of  the  Company. See  "--  Substantial Indebtedness  of  the  Company;
Potential  Inability to  Service Indebtedness" and  "Description of Indebtedness
and Other Commitments."
 
    POTENTIAL INABILITY TO MAKE OR  FINANCE ACQUISITIONS.  The Company's  growth
has been facilitated by strategic acquisitions that have substantially increased
the  Company's  inventory  of  advertising display  faces.  One  element  of the
Company's operating  strategy  is  to  make acquisitions  in  new  and  existing
markets.  There can be no assurance  that suitable acquisition candidates can be
found. The Company is likely to face competition from other outdoor  advertising
and  media  companies  for  acquisition  opportunities  that  are  available. In
addition, if the prices sought by  sellers of outdoor advertising display  faces
and   companies  continue  to  rise,  the  Company  may  find  fewer  acceptable
acquisition opportunities. There can be no assurance that the Company will  have
sufficient  capital resources to complete  acquisitions or that acquisitions can
be completed on terms  acceptable to the Company.  Also, in the  Minneapolis/St.
Paul  market, the Company  is subject to  a consent judgment  that restricts the
Company's ability to purchase outdoor  advertising display faces until  February
1,  2001.  See  "Business --  Government  Regulation."  As part  of  its regular
on-going evaluation of strategic acquisition opportunities, the Company may from
time to time  engage in  discussions concerning possible  acquisitions, some  of
which  may be  material in  size. The  purchase price  of such  acquisitions may
require additional debt or equity financing on the part of the Company.
 
    THE  ACQUISITIONS;  CHALLENGES  OF  INTEGRATION.    The  Company  will  face
significant challenges in integrating the operations acquired in connection with
the  Acquisitions with those of the  Company, particularly in geographic regions
where the Company has not previously operated. The Company has never  integrated
an  acquisition  the size  of  the POA  Acquisition  or the  Revere Acquisition.
Integration of  such  operations will  require  substantial attention  from  the
Company's  management.  Diversion  of management  attention  from  the Company's
existing business could  have an adverse  impact on the  revenues and  operating
results  of the Company. There  can be no assurance the  Company will be able to
integrate such operations successfully. Furthermore,  there can be no  assurance
that the Penn Acquisition will be consummated.
 
    NEGATIVE   IMPLICATIONS   OF   TOBACCO   INDUSTRY   REGULATION   ON  OUTDOOR
ADVERTISING.   On  a pro  forma  basis  taking into  account  the  Acquisitions,
approximately  10.8% of  the Company's  net revenues  in 1996  were derived from
tobacco advertising.  In August  1996,  the U.S.  Food and  Drug  Administration
issued  final regulations governing  certain marketing practices  in the tobacco
industry. Among other things, the regulations prohibit tobacco product billboard
advertisements within 1,000  feet of  schools and playgrounds  and require  that
tobacco  product advertisements on billboards be  in black and white and contain
only text. In addition, one major tobacco manufacturer recently proposed federal
legislation banning  8-sheet billboard  advertising and  transit advertising  of
tobacco  products.  There  can  be  no  assurance  as  to  the  effect  of these
regulations or  this  legislation on  the  Company's  business and  on  its  net
revenues, EBITDA and financial position. A reduction in billboard advertising by
the  tobacco industry could cause an immediate reduction in the Company's direct
revenue from such  advertisers and would  simultaneously increase the  available
space  on  the  existing  inventory of  billboards  in  the  outdoor advertising
industry. This  could in  turn result  in  a lowering  of rates  throughout  the
industry  or limit  the ability of  industry participants to  increase rates for
some period of time. Any such consequence could
 
                                       12
<PAGE>
have the effect of reducing the Company's EBITDA, which could in turn reduce the
Company's ability  to  meet  its  financial  obligations  under  the  indentures
governing   the  Notes  and  the  New   Credit  Facility  (as  defined  in  "The
Transactions"). The tobacco  industry has  recently engaged  in negotiations  to
settle  litigation against such  industry. The tobacco  companies have reached a
proposed settlement that, upon the approval  of Congress, will become final  and
binding.  Such  proposed  settlement  would  require  a  total  ban  of  tobacco
advertising on outdoor billboards  and signs. Any such  ban may have a  material
adverse  effect  on the  Company's  revenues at  least  in the  immediate period
following the imposition of such ban while alternate sources of advertising  are
secured.  The  competition  in the  outdoor  advertising business  for  any such
alternate sources of  advertising following  the imposition  of a  total ban  on
tobacco  advertising on outdoor billboards and  signs is expected to be intense.
There can  be  no assurance  that  the  Company will  immediately  replace  such
advertising revenue currently attributed to the tobacco industry in the event of
a total ban of tobacco advertising on outdoor billboards and signs. Furthermore,
state  and  local  governments  have recently  proposed  and  some  have enacted
regulations restricting or  banning outdoor  advertising of  tobacco in  certain
jurisdictions.  Continued passage of restrictions or bans on outdoor advertising
in the Company's markets may adversely affect the Company's revenues at least in
the immediate period following such regulation. See "Management's Discussion and
Analysis of  Financial Condition  and Results  of Operations"  and "Business  --
Customers" and "Business -- Government Regulation."
 
    REGULATION OF OUTDOOR ADVERTISING.  Outdoor advertising displays are subject
to  governmental  regulation  at  the federal,  state  and  local  levels. These
regulations, in some cases,  limit the height, size,  location and operation  of
billboards   and,  in  limited  circumstances,   regulate  the  content  of  the
advertising copy  displayed on  the  billboards. Some  governmental  regulations
prohibit  the  construction of  new billboards  or the  replacement, relocation,
enlargement or  upgrading  of  existing structures.  Some  cities  have  adopted
amortization  ordinances under which, after the expiration of a specified period
of time,  billboards must  be removed  at the  owner's expense  and without  the
payment of compensation. Ordinances requiring the removal of a billboard without
compensation, whether through amortization or otherwise, are being challenged in
various  state and  federal courts with  conflicting results. Other  than in the
Company's newly acquired Jacksonville  market, amortization ordinances have  not
materially  affected  operations in  the  Company's markets.  As  a result  of a
settlement of litigation related  to certain assets  in the Jacksonville  market
prior  to their  acquisition, the  Company has  removed 165  outdoor advertising
structures in 1995 and is required to remove an additional 546 (of its total  of
1,493)  outdoor advertising structures over  the next 19 years  with 317 of such
structures to be removed between 1995 and  1998. There can be no assurance  that
these removals will not adversely affect the Company's results of operations. In
addition,  no assurance can be given as to the effect on the Company of existing
laws and regulations or of new laws  and regulations that may be adopted in  the
future. Certain state and local governments have recently proposed and some have
enacted  regulations restricting or  banning outdoor advertising  of tobacco and
liquor in  certain jurisdictions.  Continued restrictions  and bans  on  outdoor
advertising in the Company's markets may adversely affect the Company's revenues
at  least in the  immediate period following such  regulations. See "-- Negative
Implications  of  Tobacco  Industry  Regulation  on  Outdoor  Advertising"   and
"Business -- Customers" and "Business -- Government Regulation."
 
    NEGATIVE  EFFECTS OF A DECLINE IN GENERAL ECONOMIC CONDITIONS ON ADVERTISING
TRENDS.  The Company relies on sales  of advertising space for its revenues  and
its  operating results therefore are affected  by general economic conditions as
well  as  trends  in  the  advertising  industry.  A  reduction  in  advertising
expenditures  available for the  Company's displays could  result from a general
decline in economic conditions, a  decline in economic conditions in  particular
markets  where the  Company conducts business  or a  reallocation of advertising
expenditures to  other available  media by  significant users  of the  Company's
displays.
 
    COMPETITION.   The Company  faces competition for  advertising revenues from
other outdoor advertising companies, as well as from other media such as  radio,
television,  print media  and direct mail  marketing. The  Company also competes
with a  wide variety  of  other out-of-home  advertising  media, the  range  and
diversity  of which  has increased  substantially over  the past  several years,
including advertising
 
                                       13
<PAGE>
displays in shopping centers and  malls, airports, stadiums, movie theaters  and
supermarkets,  and on  taxis, trains, buses  and subways. Some  of the Company's
competitors are  substantially larger,  better capitalized  and have  access  to
greater  resources  than the  Company. There  can be  no assurance  that outdoor
advertising media will be able to compete with other types of media, or that the
Company will be able to compete  either within the outdoor advertising  industry
or with other media. See "Business -- Competition."
 
    POTENTIAL LITIGATION AGAINST THE COMPANY.  From time to time, the Company is
involved  in litigation in  the ordinary course  of business, including disputes
involving advertising contracts, site leases, employment claims and construction
matters. The Company  is also  involved in routine  administrative and  judicial
proceedings   regarding  permits  and  fees   relating  to  outdoor  advertising
structures and compensation for condemnations. None of those proceedings, in the
opinion of  management, is  likely to  have  a material  adverse effect  on  the
Company.
 
    RELIANCE  ON KEY EXECUTIVES.  The Company's success depends to a significant
extent upon  the continued  services of  its executive  officers and  other  key
management  and sales personnel, in particular its President and Chief Executive
Officer, Daniel L.  Simon. The  Company has  few employment  contracts with  its
employees,   and  very  few  of  its  employees  are  bound  by  non-competition
agreements. The Company  maintains key  man insurance  on Daniel  L. Simon.  The
unavailability  of the continuing  services of its  executive officers and other
key management and sales personnel could  have a material adverse effect on  the
Company's business. See "Management."
 
    CONTROL  BY  EXECUTIVE OFFICERS  AND DIRECTORS.    Upon consummation  of the
Offering, the  Company's  officers and  directors  became beneficial  owners  of
(including  for this  purpose options  exercisable within  60 days,  the Warrant
Shares  issued  upon  exercise  of  the  Noteholder  Warrants  (as  defined   in
"Description  of Capital -- The Noteholder Warrants"), the Common Stock issuable
upon exercise  of the  Warrants exercisable  upon consummation  of the  Offering
pursuant  to the 1996 Warrant Plan (as  defined in "Description of Capital Stock
- -- The  1996 Warrant  Plan") and  shares  over which  such persons  have  voting
control)  approximately 46.61% of the outstanding shares of the Company's Common
Stock. See "Principal  Stockholders." Such  persons, if  acting together,  would
have  sufficient  voting  power  to control  the  outcome  of  corporate actions
submitted to the  stockholders for approval  and to control  the management  and
affairs  of the Company, including the election of the Board of Directors of the
Company. As a result of such  control, certain transactions may not be  possible
without  the approval  of such  stockholders, including  proxy contests, mergers
involving the Company and tender offers or other purchases of Common Stock  that
could give stockholders of the Company the opportunity to realize a premium over
the  then-prevailing  market  price  for  their  shares  of  Common  Stock.  See
"Principal Stockholders" and "Description of Capital Stock -- Special Provisions
of the Certificate of Incorporation, Bylaws and Delaware Law."
 
    DIFFICULTY IN ESTABLISHING A CHANGE OF CONTROL OR MANAGEMENT;  ANTI-TAKEOVER
PROVISIONS.   The level of stock ownership  of the management of the Company and
KIA V and  KEP V (each  as hereinafter defined),  as well as  the provisions  of
Delaware  corporation law and the Certificate  of Incorporation and Bylaws (each
as defined in "Description of Capital Stock"), may have the effect of  deterring
hostile  takeovers,  delaying or  preventing changes  in  control or  changes in
management, or limiting the ability of stockholders to approve transactions that
they may deem to be  in their best interests.  In addition, under the  Company's
Certificate  of Incorporation, the Board of Directors has the authority to issue
shares of  Preferred Stock  and  establish the  rights and  preferences  thereof
without  obtaining stockholder  approval. The  Company has  no present  plans to
issue any shares of Preferred Stock. See "Description of Capital Stock."
 
    ABSENCE OF  PUBLIC MARKET.   There  is currently  no public  market for  the
Noteholder  Warrants offered hereby and there can be no assurance that an active
public market for  the Noteholder  Warrants will  develop. The  Common Stock  is
quoted on the Nasdaq National Market under the symbol "UOUT."
 
    REJECTION  OF  WARRANTS  IN  BANKRUPTCY PROCEEDINGS.    If  a  bankruptcy or
reorganization case were commenced by or against the Company, a bankruptcy court
might hold that unexercised Noteholder
 
                                       14
<PAGE>
Warrants are executory contracts that may be subject to rejection by the Company
(with the approval of the bankruptcy court), in which event, even if  sufficient
funds  were available, holders of the  Noteholder Warrants might receive nothing
or a lesser amount than they would be entitled to receive if they had  exercised
their Noteholder Warrants prior to the commencement of such case.
 
    SUBSTANTIAL   PREVIOUSLY  RESTRICTED   COMMON  STOCK   ELIGIBLE  FOR  FUTURE
SALE.  180  days after  the date  of the  Offering (upon  expiration of  certain
lockup  agreements with the underwriters for the Offering), 10,432,400 shares of
Common Stock outstanding as of the date of this Prospectus, became eligible  for
sale  immediately in reliance on  Rule 144A and at  prescribed times, subject to
volume  and  manner  of  sale  restrictions,  in  reliance  on  Rule  144,  each
promulgated  under the  Securities Act. Sales  of substantial  amounts of Common
Stock  (including  shares  issued  upon  exercise  of  stock  options),  or  the
perception that such sales could occur, could adversely affect prevailing market
prices  for the  Common Stock. An  additional 2,470,608 shares  have been issued
under the 1996 Warrant Plan  and upon issuance will  be eligible for sale  under
Rule  144. Moreover, KIA V (as defined)  and KEP V and their respective partners
and certain  officers of  the Company,  who in  the aggregate  beneficially  own
10,432,400  shares of Common Stock have certain registration rights with respect
thereto.  See  "Management  --  The  1996  Warrant  Plan"  and  "Description  of
Noteholder Warrants."
 
     CAUTIONARY STATEMENTS FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF
                PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
 
    This  Prospectus  contains certain  forward-looking statements  that involve
substantial risks and  uncertainties. When  used in this  Prospectus, the  words
"anticipate,"  "believe," "estimate,"  and "expect"  and similar  expressions as
they relate  to the  Company or  its management  are intended  to identify  such
forward-looking   statements.  The  Company's  actual  results,  performance  or
achievements could differ materially from  the results expressed in, or  implied
by,  these forward-looking statements. Factors that could cause or contribute to
such differences include those discussed in "Risk Factors."
 
                                THE TRANSACTIONS
 
THE ACQUISITIONS
 
    THE POA  ACQUISITION.   On August  27, 1996,  the Company  entered into  the
Agreement  and  Plan  of Merger  pursuant  to  which it  agreed  to  acquire the
outstanding capital stock of OAH for approximately $240 million in cash. The POA
Acquisition was effectuated pursuant to a merger of a subsidiary of the  Company
with and into OAH with OAH continuing as the surviving corporation following the
merger.  As a  result of the  POA Acquisition,  the Company acquired  a total of
approximately 6,337  advertising  display  faces  consisting  of  bulletins  and
posters  in  five  markets located  in  the southeast  United  States, including
Orlando, Ocala,  Palm  Beach, Myrtle  Beach  and  Chattanooga, as  well  as  the
Atlantic Coast and Gulf Coast areas of Florida.
 
    The  Company believes that the POA Acquisition will substantially strengthen
its operations in the  southeast United States,  particularly in Florida,  where
the  Company believes it  has the largest number  of outdoor advertising display
faces and the largest market  share in each of  its markets, except Palm  Beach.
The  Company  believes  that  the  southeast  United  States  is  a particularly
attractive region due to  its (i) high concentration  of destination cities  and
resorts;  (ii) above average population  growth; (iii) extensive highway/roadway
systems; and (iv) temperate climate that promotes outdoor lifestyles.
 
    THE REVERE  ACQUISITION.    In  December  1996,  the  Company  acquired  the
outstanding capital stock of Revere for approximately $125 million in cash. As a
result  of the Revere Acquisition, the Company acquired a total of approximately
8,853 advertising display faces located in four markets in the northeast  United
States,  including Philadelphia,  Washington D.C., Wilmington  and Salisbury, as
well as  1,917  transit display  faces  located  in Baltimore  and  1,582  kiosk
displays located in malls throughout the United States.
 
    THE  MEMPHIS/TUNICA ACQUISITION.  On September 12, 1996, the Company entered
into an  Option  and Asset  Purchase  Agreement with  Tanner-Peck,  L.L.C.,  TOA
Enterprises, L.P., William B. Tanner, WBT
 
                                       15
<PAGE>
Outdoor, Inc. and The Weatherley Tanner Trust (collectively, the "Memphis/Tunica
Sellers")  pursuant to which  a newly-formed subsidiary  of the Company acquired
the option  to  purchase  certain  assets of  the  Memphis/Tunica  Sellers  (the
"Memphis/Tunica  Option"). The  Company exercised the  Memphis/Tunica Option and
consummated the  acquisition  on  January  2,  1997  for  a  purchase  price  of
approximately  $71 million, including  $5 million previously  paid in connection
with the  Memphis/Tunica Option,  plus 100,000  shares of  Common Stock  of  the
Company.
 
    As  a result of the Memphis/Tunica Acquisition, the Company acquired a total
of approximately 2,018  advertising display  faces consisting  of bulletins  and
posters  in  and around  Memphis, Tennessee  and  Tunica County,  Mississippi. A
significant portion of these display faces were purchased by the  Memphis/Tunica
Sellers   from  Naegele  in  November,  1995.  The  Company  believes  that  the
Memphis/Tunica Acquisition will complement the Chattanooga operations which  are
being acquired by the Company in the POA Acquisition. This will give the Company
a leading presence in two of the largest markets in Tennessee and strengthen its
presence in the southeast United States.
 
    THE  MATTHEW ACQUISITION.   In December 1996, the  Company agreed to acquire
certain of the assets of Matthew. In mid-January, 1997, the Matthew  Acquisition
was consummated and Matthew Acquisition Corp. acquired certain assets of Matthew
for  approximately $40  million in  cash and  the assumption  by the  Company of
certain liabilities of  Matthew. As  a result  of the  Matthew Acquisition,  the
Company  acquired  a  total  of approximately  1,035  advertising  display faces
located in three  markets in the  northeast United States,  including Metro  New
York, Northern New Jersey and Hudson Valley.
 
    THE  ADDITIONAL ACQUISITIONS.   On September  12, 1996,  the Company entered
into an Asset Purchase  Agreement with Iowa Outdoor  Displays pursuant to  which
the  Company  agreed to  purchase certain  assets of  Iowa Outdoor  Displays for
approximately $1.8  million in  cash. The  Iowa Acquisition  was consummated  on
September  16, 1996. On  September 11, 1996,  the Company entered  into an Asset
Purchase Agreement with The Chase Company  pursuant to which the Company  agreed
to  purchase certain assets of The  Chase Company for approximately $5.8 million
in cash. The Dallas Acquisition was consummated on September 19, 1996.
 
    As  a  result   of  the  Additional   Acquisitions,  the  Company   acquired
approximately  160 advertising display faces  consisting primarily of posters in
and around Des Moines and approximately 245 advertising display faces consisting
primarily of  bulletins in  and around  Dallas. The  Company believes  that  the
Additional Acquisitions will further enhance its current presence in each of the
Des Moines and Dallas markets and provide increased revenue opportunities in the
midwest United States.
 
THE NEW CREDIT FACILITY
 
    The  Company financed the purchase price  of certain of the Acquisitions and
the related refinancing of certain existing bank indebtedness of the Company and
paid the fees and  expenses associated with the  Acquisitions in part through  a
total  commitment of $300 million  under a new credit  facility (the "New Credit
Facility"). Following the completion of  the October Offerings, the  outstanding
amounts  under  the New  Credit Facility  were  repaid in  full and  the maximum
commitment of the New Credit Facility was reduced to $225 million. In May  1997,
the  Company amended the New Credit  Facility (the "Amended Credit Facility") to
provide for a $75  million term loan increasing  the total commitment under  the
Amended  Credit  Facility back  up  to $300  million. As  of  May 31,  1997, the
Company's borrowings  under the  Amended Credit  Facility totaled  approximately
$138 million.
 
THE DEBT TENDERS OFFERS
 
    THE  COMPANY  DEBT TENDER  OFFER.   In  June 1994  the Company  completed an
offering of $50 million of its 14%  Senior Secured Discount Notes due 2004  (the
"Existing  Company Notes"), the proceeds  from which were used  to redeem all of
the Company's  outstanding  preferred  stock  and a  portion  of  the  Company's
outstanding  Common Stock and  for working capital  purposes. In connection with
the Acquisitions, the Company completed a tender offer and consent  solicitation
(the "Company Debt
 
                                       16
<PAGE>
Tender  Offer") to purchase  all of the outstanding  Existing Company Notes. The
Company Debt Tender Offer expired on October 18, 1996, at which time the Company
purchased all the Existing Company Notes.
 
    THE UOI  DEBT  TENDER OFFER.    In  connection with  the  Acquisitions,  UOI
commenced  a tender offer  (the "UOI Debt  Tender Offer," and  together with the
Company Debt Tender  Offer, the  "Debt Tender Offers")  to purchase  all of  its
outstanding  11% Senior  Notes due 2003  (the "Existing UOI  Notes" and together
with the Existing  Company Notes,  the "Existing  Notes"). The  UOI Debt  Tender
Offer  expired on October 18, 1996, at which time UOI purchased all the Existing
UOI Notes.
 
                                USE OF PROCEEDS
 
    The  Company  will  receive  no  proceeds  from  the  sale  by  the  Selling
Securityholders  of  the  Noteholder  Warrants or  the  shares  of  Common Stock
issuable upon exercise of the Noteholder Warrants, but will receive the exercise
price from Noteholder  Warrantholders with respect  to Noteholder Warrants  that
are exercised for shares of Common Stock, if any. If all Noteholder Warrants are
exercised, the aggregate exercise price payable to the Company will be $625. The
proceeds  from the exercise of the Noteholder  Warrants, if any, will be used by
the Company for  general corporate  purposes. All  of the  expenses incurred  in
connection  with the registration  of the Noteholder Warrants  and the shares of
Common Stock issuable  upon exercise of  the Noteholder Warrants  to which  this
Prospectus  relates  will be  paid  by the  Company,  except for  commissions of
brokers or dealers and  any transfer fees incurred  in connection with sales  of
the  Noteholder  Warrants  and the  shares  of  Common Stock  issuable  upon the
exercise of the Noteholder Warrants  by the Selling Securityholders, which  will
be paid by the Selling Securityholders.
 
                                DIVIDEND POLICY
 
    The  Company  has  not paid  dividends  on  its Common  Stock  and  does not
anticipate paying dividends in  the foreseeable future.  The Company intends  to
retain  any  future  earnings  for  reinvestment  in  the  Company.  Any  future
determination as to the payment  of dividends will be  at the discretion of  the
Company's  Board  of  Directors and  will  depend  on the  Company's  results of
operations, financial condition, capital  requirements and other factors  deemed
relevant by the Board of Directors.
 
                          PRICE RANGE OF COMMON STOCK
 
    The  Common Stock is quoted  on the Nasdaq National  Market under the symbol
"UOUT." The following table sets forth, for the periods indicated, the high  and
low closing sales prices for the Common Stock as reported by the Nasdaq National
Market.  Prior to  July 23, 1996,  the day on  which the Common  Stock was first
publicly traded, there was no public market for the Common Stock.
 
<TABLE>
<CAPTION>
1996                                                                            HIGH        LOW
- ----------------------------------------------------------------------------  ---------  ---------
<S>                                                                           <C>        <C>
Third Quarter (beginning July 23, 1996).....................................      36.25      16.50
Fourth Quarter (through December 31, 1996)..................................    37.75      23.12
 
1997
- ----------------------------------------------------------------------------
First Quarter (through March 31, 1997)......................................      33.50      22.25
</TABLE>
 
   
    On December 31, 1996, the last reported sale price per share for the  Common
Stock  on the Nasdaq National Market was $23.50  per share. As of July 22, 1997,
the last  reported sale  price per  share for  the Common  Stock on  the  Nasdaq
National Market was $35.00 per share.
    
 
                                       17
<PAGE>
                                 CAPITALIZATION
 
    The  following table sets forth the  unaudited capitalization of the Company
at March 31, 1997 and as adjusted to give effect to the Amended Credit Facility.
The table  should  be  read  in  conjunction  with  the  Consolidated  Financial
Statements and related notes included elsewhere herein.
 
<TABLE>
<CAPTION>
                                                                                            MARCH 31, 1997
                                                                                     -----------------------------
                                                                                                   AS ADJUSTED (1)
                                                                                                   ---------------
                                                                                        ACTUAL
                                                                                     ------------
                                                                                     (UNAUDITED)
                                                                                        (DOLLARS IN THOUSANDS)
<S>                                                                                  <C>           <C>
Long-term debt:
  Existing Credit Facilities:
    Revolving Credit Loan..........................................................   $  122,030     $    47,030
    Acquisition Term Loan..........................................................       --              75,000
  9 3/4% Senior Subordinated Notes due 2006........................................      223,645         223,645
  9 3/4% Series B Senior Subordinated Notes due 2006...............................      101,463         101,463
  Other notes......................................................................        4,082           4,082
  Other obligations................................................................       --             --
                                                                                     ------------  ---------------
      Total long-term debt and other obligations...................................      451,220         451,220
Common stockholders' equity........................................................      227,678         227,678
                                                                                     ------------  ---------------
      Total capitalization.........................................................   $  678,898     $   678,898
                                                                                     ------------  ---------------
                                                                                     ------------  ---------------
</TABLE>
 
- ------------------------
 
(1)  Represents actual  amounts adjusted  to give  effect to  the Amended Credit
    Facility.
 
                                       18
<PAGE>
                        PRO FORMA FINANCIAL INFORMATION
 
    The unaudited pro forma combined statement of operations for the year  ended
December  31, 1996 gives effect  to (i) the Transactions,  (ii) the Offering and
the October Offerings and the application  of the net proceeds therefrom,  (iii)
the  acquisitions of Naegele, Ad-Sign, Inc.,  Image Media, Inc. and consummation
of the Offering and the application of the net proceeds therefrom, and (iv)  the
net  reduction in operating expenses  of the businesses acquired  as if each had
occurred at the beginning of the period.
 
    The detail  assumptions used  to prepare  the unaudited  pro forma  combined
statement  of  operations  is contained  in  the  notes to  unaudited  pro forma
combined statement of operations. The unaudited pro forma combined statement  of
operations  reflects  the  use of  the  purchase  method of  accounting  for all
acquisitions during 1996.
 
   
    Pro forma financial information has not been updated through March 31,  1997
due  to significant  acquisitions of  1997 occurring  in early  January 1997. As
such, pro  forma  information for  the  statement  of operations  would  not  be
significantly  different  from  actual. The  balance  sheet at  March  31, 1997,
included herein,  includes  the  significant  acquisitions  occurring  in  early
January 1997.
    
 
    Pro  forma  adjustments  for  all acquisitions  are  based  upon preliminary
estimates, available information and certain assumptions that management of  the
Company  deems  appropriate. Final  adjustments may  differ  from the  pro forma
adjustments presented  herein. The  unaudited pro  forma combined  statement  of
operations  does not purport to present the actual financial position or results
of operations of the Company had the transactions and events assumed therein  in
fact occurred on the dates specified, nor are they necessarily indicative of the
results  of operations  that may  be achieved in  the future.  The unaudited pro
forma combined  statement of  operations  is based  on certain  assumptions  and
adjustments  described in  the notes thereto  and should be  read in conjunction
with the notes to unaudited pro  forma combined statement of operations and  the
separate historical financial statements and notes which are contained elsewhere
herein.  Income  (loss) is  shown before  income  taxes and  extraordinary items
because the Company has  sufficient net operating  loss carryforwards to  offset
taxable  income for the periods presented. Therefore, the presentation of income
taxes is  neither  required nor  meaningful.  See "Management's  Discussion  and
Analysis  of Results  of Operations  and Financial  Condition," the Consolidated
Financial Statements  and the  Notes thereto  of the  Company, the  Consolidated
Financial Statements and the Notes thereto of NOA Holding Company, the Statement
of  Revenues and Direct Expenses and the Notes thereto of Ad-Sign, the Financial
Statements  and  Notes   thereto  of  POA   Acquisition  Corporation,  and   the
Consolidated  Financial  Statements and  Notes thereto  of Revere  Holding Corp.
included elsewhere in this Prospectus.
 
    The unaudited pro  forma combined statement  of operations includes  certain
adjustments relating to the acquisitions of the common stock of Naegele, OAH and
Revere.  The unaudited pro forma adjustments  reflect an allocation of a portion
of the total acquisition cost to  goodwill and the establishment of  acquisition
liabilities  and deferred  tax liabilities  for the  effects of  the significant
differences between the tax basis of the assets acquired and the estimated  fair
value  of the assets,  primarily property and  equipment, recorded for financial
statement purposes. Since  it is not  deductible for tax  purposes, no  deferred
taxes  are  required  to be  recorded  for  amounts allocated  to  goodwill. The
unaudited pro forma adjustments in previous filings were prepared on the  belief
that  the recordable differences  in book and  tax bases of  the assets acquired
would not be  significant. As a  result of the  allocation of total  acquisition
cost  in this filing,  depreciation expense has  been decreased by approximately
$7.5 million and goodwill amortization increased by approximately $9.7  million.
Pro forma adjustments for all acquisitions are based upon preliminary estimates,
available information and certain assumptions that the management of the Company
deems  appropriate. Final adjustments may differ  from the pro forma adjustments
presented herein.
 
                                       19
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                         UNIVERSAL
                          OUTDOOR    AD-SIGN, INC                           MEMPHIS/
                         HOLDINGS,    AND IMAGE                  POA         TUNICA       ADDITIONAL      REVERE
                           INC.         MEDIA       NAEGELE  ACQUISITION(1) ACQUISITION  ACQUISITIONS   ACQUISITION
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
<S>                      <C>         <C>            <C>      <C>           <C>           <C>            <C>
Net revenue............    76,138       $  842      $5,832     $35,815        14,705        $1,166         29,047
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating expenses:
  Direct cost of
   revenues............    26,468          322       2,616      10,788         6,315           564         17,333
  General and
   administrative
   expenses............    10,648          100       1,459       9,613         2,743           304          4,118
  Depreciation and
   amortization........    18,286          160       1,053       6,004         1,546            38          5,542
  Non cash compensation
   for common stock
   warrants............     9,000
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                           64,402          582       5,128      26,405        10,604           906         26,993
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating income.......    11,736          260         704       9,410         4,101           260          2,054
 
Interest expense.......    19,567       --             468       5,558            89            52          3,392
Other expense..........     1,398       --            --           (21)       --               (84)        (8,410)
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Income (loss) before
   income taxes and
   extraordinary
   items...............    (9,229)      $  260      $  236     $ 3,873         4,012        $  292          7,072
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
 
<CAPTION>
 
                                                                   JULY AND OCTOBER                    PRO FORMA
                           MATTHEW                                    OFFERINGS         PRO FORMA      OFFERING        AS
                         ACQUISITION   ACQUISITION ADJUSTMENTS       ADJUSTMENTS       AS ADJUSTED    ADJUSTMENTS   ADJUSTED
                         -----------   ------------------------   ------------------   ------------   -----------   --------
<S>                      <C>           <C>                        <C>                  <C>            <C>           <C>
Net revenue............      8,943      $     4,123(2)(3)          $   --                176,611       $ --         $176,611
 
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating expenses:
  Direct cost of
   revenues............      3,558            2,024(2)(3)              --                 69,988         --          69,988
  General and
   administrative
   expenses............      1,550           (9,687)(2)(3)(4)          --                 20,848         --          20,848
  Depreciation and
   amortization........        993           17,196(2)(3)(5)           --                 50,818         --          50,818
  Non cash compensation
   for common stock
   warrants............                                                                    9,000                      9,000
                         -----------     ----------                 ----------         ------------   -----------   --------
                             6,101            9,533                    --                150,654         --         150,654
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating income.......      2,842           (5,410)                   --                 25,957         --          25,957
Interest expense.......     --               37,869(2)(3)(6)(7)        (23,938)(9)        43,057          1,178(10)  44,235
Other expense..........     --                8,928(2)(3)(8)           --                  1,811         --           1,811
                         -----------     ----------                 ----------         ------------   -----------   --------
Income (loss) before
   income taxes and
   extraordinary
   items...............      2,842      $   (52,207)               $    23,938          $(18,911)      $ (1,178)    $(20,089)
 
                         -----------     ----------                 ----------         ------------   -----------   --------
                         -----------     ----------                 ----------         ------------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.
 
                                       20
<PAGE>
         NOTES TO UNAUDITED COMBINED PRO FORMA STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                             (DOLLARS IN THOUSANDS)
 
    The following explanations describe the assumptions used in determining  the
pro  forma adjustments necessary to present  the pro forma results of operations
of the Company  giving effect  to the  Transactions, the  Offering, the  October
Offerings,  the  December  Offering and  the  application of  the  estimated net
proceeds  therefrom,  and  the  net  reduction  in  operating  expenses  of  the
businesses acquired as if each had occurred at the beginning of the period.
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
 
       1.  POA Acquisition Corporation, a wholly-owned subsidiary of OAH, acquired certain assets and
           liabilities in the outdoor advertising industry in Florida during May 1996. The historical
           financial information includes revenues and expenses associated with the new market prior to
           the acquisition:
                                                                                                          $        955
               Net revenues............................................................................
                                                                                                                   710
               Direct cost of revenues.................................................................
 
       2.  Prior to acquisition by the Company, Revere disposed of certain assets and liabilities in
           the outdoor advertising industry in Texas. The following entry eliminates revenues and
           expenses associated with the Texas market prior to the acquisition:
 
                                                                                                          $     (3,661)
               Net revenue.............................................................................
                                                                                                                (2,128)
               Direct cost of revenues.................................................................
                                                                                                                  (568)
               General and administrative expenses.....................................................
                                                                                                                  (765)
               Depreciation and amortization...........................................................
                                                                                                                  (367)
               Interest expense........................................................................
                                                                                                                  (853)
               Other...................................................................................
 
       3.  Entry records statement of operations activity of Revere from September 30, 1996 through the
           date of closing (December 10, 1996):
 
                                                                                                          $      7,784
             Net revenue...............................................................................
                                                                                                                 4,152
             Direct cost of revenues...................................................................
                                                                                                                 1,081
             General and administrative................................................................
                                                                                                                 1,764
             Depreciation and amortization.............................................................
                                                                                                                   770
             Interest expense..........................................................................
                                                                                                                   848
             Other expense.............................................................................
</TABLE>
 
                                       21
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
       4.  Entry records reduction in general and administrative expenses relating
           to elimination of certain duplicate corporate expenses, principally
           relating to employee costs and costs relating to other corporate
           activities. Amounts have been determined based upon specific employees
           identified for termination plus actual benefits costs incurred, and
           expenses associated with leased facilities which will not be assumed or
           will be canceled upon consummation of the acquisition.
 
                                                                                       $   1,875
             Naegele, Ad-Sign and Image Media.......................................
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,100
             POA Acquisition........................................................
                                                                                           1,000
             Memphis/Tunica Acquisition.............................................
                                                                                             255
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                       $   3,355
                                                                                      -----------
                                                                                      -----------
                                                                                       $   3,770
             Revere Acquisition.....................................................
                                                                                           1,200
             Matthew Acquisition....................................................
                                                                                      -----------
                                                                                       $   4,970
                                                                                      -----------
                                                                                      -----------
 
       5.  Entry records the increase in depreciation and amortization expense
           arising from purchase accounting adjustments to advertising structures
           and goodwill amortized over a period of 15 years:
 
                                                                                       $     460
             Naegele, Ad-Sign and Image Media (acquired in March 1996)..............
                                                                                      -----------
                                                                                      -----------
                                                                                       $   8,480
             POA Acquisition (acquired in October 1996).............................
                                                                                           3,101
             Memphis/Tunica Acquisition (acquired in January 1997)..................
                                                                                             236
             Additional Acquisitions (acquired in September 1996)...................
                                                                                      -----------
                                                                                       $  11,817
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,210
             Revere Acquisition (acquired in December 1996).........................
                                                                                           1,710
             Matthew Acquisition (acquired in January 1997).........................
                                                                                      -----------
                                                                                       $   3,920
                                                                                      -----------
                                                                                      -----------
 
       6.  Entry records additional interest expense at an assumed rate of 8.25% per   $   5,604
           annum to be incurred in connection with the acquisition of Naegele,
           Ad-Sign and Image Media which occurred in March of 1996 (debt incurred of
           $60.0 million less $1.4 million of interest expense for debt not
           assumed).................................................................
                                                                                      -----------
                                                                                      -----------
 
       7.  Entry to record additional interest expense at an assumed rate of 8.5%
           per annum in connection with the Transactions:
 
                                                                                       $  20,400
             POA Acquisition (debt incurred of $240.0 million)......................
                                                                                           6,018
             Memphis/Tunica Acquisition (debt incurred of $70.8 million)............
                                                                                             646
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                          27,064
                                                                                          (5,699)
             Actual interest expense for POA Acquisition, Memphis/Tunica Acquisition
               and Additional Acquisitions..........................................
                                                                                      -----------
                                                                                       $  21,365
                                                                                      -----------
                                                                                      -----------
</TABLE>
 
                                       22
<PAGE>
<TABLE>
<CAPTION>
                                                                                      YEAR ENDED
                                                                                       DECEMBER
                                                                                       31, 1996
                                                                                      -----------
<C>        <S>                                                                        <C>          <S>   <C>
                                                                                                          $     10,489
             Revere Acquisition (debt incurred of $123.4 million)......................................
                                                                                                                 3,400
             Matthew Acquisition (debt incurred of $40.0 million)......................................
                                                                                                         --------------
                                                                                                                13,889
                                                                                                                (3,392)
             Actual interest expense for Revere Acquisition and Matthew Acquisition....................
                                                                                                         --------------
                                                                                                          $     10,497
                                                                                                         --------------
                                                                                                         --------------
 
       8.  Entry to reduce other income from Revere for the gain recognized on the sale of the Texas      $      8,933
           markets.....................................................................................
                                                                                                         --------------
                                                                                                         --------------
 
       9.  Entry to record changes in interest expense:
 
                                                                                                          $     (5,304)
             Proceeds of $62.4 million from the offering of Class A Common Stock in July at an assumed
               rate of 8.5%............................................................................
                                                                                                                (2,550)
             KEA V and KEP V and Kelso Designees (as hereafter defined) Investment of $30.0 million at
               an assumed rate of 8.5%.................................................................
                                                                                                               (17,175)
             October Equity Offering proceeds of $202.0 million at an assumed rate of 8.5%.............
                                                                                                                 2,813
             October Notes of $225 million at 9.75% versus assumed rate of 8.5%........................
                                                                                                                (1,771)
             Refinanced 14% Series A Senior Secured Discount Notes due 2004 of
               $50 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                  (677)
             Refinanced 11% Series A Senior Secured Discount Notes due 2003 of
               $65 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                   726
             Amortization of financing costs...........................................................
                                                                                                         --------------
                                                                                                          $    (23,938)
                                                                                                         --------------
                                                                                                         --------------
 
      10.  Entry to record the changes in interest expense:
 
                                                                                                          $      1,250
             December Notes of $100 million at 9.75% versus an assumed rate of 8.5%....................
                                                                                                                   (72)
             Amortization of deferred financing costs..................................................
                                                                                                         --------------
                                                                                                          $      1,178
                                                                                                         --------------
                                                                                                         --------------
</TABLE>
 
      11. The   above   pro-forma   statement   of
         operations do not reflect the  following
         extraordinary   losses   on   the  early
         retirement of debt:
 
  14% Series A Senior Secured Discount
   Notes due 2004:
    September 1996......................   $ 1,400
    October 1996........................    10,725
  11% Series A Senior Secured Discount
   Notes due 2003:
    October 1996........................    14,448
                                          --------
                                           $26,573
                                          --------
                                          --------
 
                                       23
<PAGE>
                 SELECTED CONSOLIDATED FINANCIAL AND OTHER DATA
 
    The selected financial  data presented below  as of and  for the year  ended
December  31, 1996 and  three months ended  March 31, 1997  and 1996 are derived
from  the  Consolidated  Financial  Statements  of  the  Company.  The  selected
financial  data as of and for the years  ended December 31, 1992, 1993, 1994 and
1995 are derived from the financial  statements of the Company. Certain of  such
financial statements were unaudited. The financial statements of the Company for
the  three years  in the period  ended December  31, 1996 were  audited by Price
Waterhouse LLP, independent accountants, as  indicated in their report  included
elsewhere  in this  Prospectus. The  selected financial data  as of  and for the
three months ended  March 31, 1996  and 1995 are  derived from the  consolidated
financial  statements  included  herein  and include  all  normal  and recurring
adjustments necessary for a fair presentation  of such data. The data set  forth
below  should be read in conjunction  with "Management's Discussion and Analysis
of Financial Condition and Results of Operations" and the Consolidated Financial
Statements, including the Notes thereto, appearing elsewhere in this Prospectus.
Due to the significant development and acquisition of additional structures, the
data set forth below is not  necessarily comparable on a year-to-year basis  and
data  set forth for  certain periods is  not indicative of  results for the full
year.
 
   
<TABLE>
<CAPTION>
                                                                                                             THREE MONTHS ENDED
                                                             YEAR ENDED DECEMBER 31,                              MARCH 31,
                                          -------------------------------------------------------------     ---------------------
                                            1991      1992      1993      1994      1995         1996         1996         1997
                                          --------  --------  --------  --------  --------     --------     --------     --------
                                                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                       <C>       <C>       <C>       <C>       <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Gross revenue...........................  $ 21,435  $ 27,896  $ 28,710  $ 33,180  $ 38,101     $ 84,939     $  9,332     $ 47,575
Net revenues(1).........................    18,835    24,681    25,847    29,766    34,148       76,138        8,427       44,008
Direct advertising expenses.............     7,638    10,383    10,901    11,806    12,864       26,468        3,571       18,445
General and administrative expenses.....     3,515     3,530     3,357     3,873     4,645       10,648        1,227        4,401
Depreciation and amortization...........     5,530     7,817     8,000     7,310     7,402       18,286        2,032       12,859
Non cash compensation for common stock
  warrants..............................     --        --        --        --        --           9,000        --           --
Operating income........................     2,152     2,951     3,589     6,777     9,237       11,736        1,597        8,303
Interest expense........................     6,599     9,591     9,299    11,809    12,894       19,567        3,594       10,735
Other (expense) income, net.............       (53)      291      (351)     (134)      (46)      (1,398)         (11)         182
Income (loss) before extraordinary
  item(2)...............................    (4,500)   (6,349)   (6,061)   (5,166)   (3,703)      (9,299)      (2,008)      (2,250)
Net income (loss).......................    (4,500)   (6,349)   (9,321)   (5,166)   (3,703)     (35,803)      (2,008)      (2,250)
Capital expenditures....................     2,047     2,352     2,004     4,668     5,620        7,178        1,966        3,584
Deficiency in coverage of earnings......     4,500     6,349     9,321     5,166     3,703       35,803        2,008        2,250
 
FINANCIAL RATIOS:
Percentage of indebtedness to total
  capitalization(3).....................     121.4%    142.8%    186.6%    153.7%    156.8%        60.6%       150.8%        66.5%
Ratio of EBITDA to total interest(4)....       1.2x      1.1x      1.2x      1.2x      1.3x         2.0x         1.0x         2.0x
 
OTHER DATA:
EBITDA(5)...............................  $  7,682  $ 10,768  $ 11,589  $ 14,087  $ 16,639     $ 39,022     $  3,629     $ 21,162
EBITDA Margin(6)........................      40.8%     43.6%     44.8%     47.3%     48.7%        51.3%        43.1%        48.1%
</TABLE>
    
 
<TABLE>
<CAPTION>
                                                                           DECEMBER 31,                            MARCH 31,
                                                       -----------------------------------------------------  --------------------
                                                         1991       1992       1993       1994       1995       1996       1997
                                                       ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                    <C>        <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital(7)...................................  $    (361) $  (5,332) $   1,481  $   2,787  $   4,137  $   2,534  $  (2,358)
Total assets.........................................     71,682     65,754     61,816     68,253     71,050     84,747    790,867
Total long-term debt and other obligations...........     65,076     59,363     69,254     99,669    106,362    120,248    451,220
Redeemable preferred stock...........................     13,442     15,055     21,505     --         --         --         --
Common stockholders' equity (deficit)................    (11,450)   (17,799)   (32,157)   (34,823)   (38,526)   (40,533)   227,678
</TABLE>
 
                                         (FOOTNOTES CONTINUED ON FOLLOWING PAGE)
 
                                       24
<PAGE>
(FOOTNOTES FOR PREVIOUS TABLE)
 
- ------------------------------
 
(1) Net revenues are gross revenues less agency commissions.
 
(2) Extraordinary item represents loss on early extinguishment of debt.
 
(3) Amounts represent (i) total long-term  debt divided by (ii) total  long-term
    debt plus common stockholders' equity (deficit).
 
   
(4)  Amounts represent the ratio of (I) EBITDA to (II) interest expense on total
    long-term debt. Management believes this  ratio, as presented, represents  a
    useful measure of funds available to finance cash interest due.
    
 
   
(5)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. Management believes that EBITDA, as presented,  represents
    a  useful  measure of  assessing the  performance  of the  Company's ongoing
    operating activities as it reflects the  earnings trends of the Company  and
    is  a measure of net cash generated  by the normal operating activity of the
    business. EBITDA is not intended to represent net cash provided by operating
    activities as defined by generally accepted accounting principles and should
    not be considered as an alternative to net income (loss) as an indicator  of
    the  Company's operating  performance or to  net cash  provided by operating
    activities as  a measure  of liquidity.  The Company  believes EBITDA  is  a
    measure  commonly reported and widely used  by analysts, investors and other
    interested parties in the media industry. Accordingly, this information  has
    been  disclosed herein to permit a more complete comparative analysis of the
    Company's operating performance  relative to  other companies  in the  media
    industry.
    
 
   
(6) "EBITDA Margin" is EBITDA stated as a percentage of net revenues. Management
    believes  EBITDA margin,  as presented, represents  a useful  measure of the
    percent of net  revenues reflected  in EBITDA, thereby  addressing the  cash
    used in operations.
    
 
(7)  Working  capital  is  current assets  less  current  liabilities (excluding
    current  maturities  of  long-term   debt  and  other  obligations).   Other
    obligations totalled $2,850 at December 31, 1992.
 
                                       25
<PAGE>
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
    The  following discussion of  the consolidated results  of operations of the
Company for the three years ended  December 31, 1996 and financial condition  at
December  31, 1996 should be read in conjunction with the Consolidated Financial
Statements of  the Company  and the  related notes  included elsewhere  in  this
Prospectus.  Except as otherwise indicated,  the following discussion relates to
the Company on a historical basis without acquisitions completed after  December
31, 1996.
 
GENERAL
 
    The  Company has grown  significantly since 1989  through the acquisition of
outdoor advertising businesses and individual display faces in specific markets,
improvements in  occupancy and  advertising rates,  and the  development of  new
display  faces in existing markets. Between January  1, 1989 and April 30, 1997,
the Company spent in excess of $515 million to acquire additional display faces,
increasing the number  of its display  faces from approximately  600 in 1989  to
approximately  32,929 at April  30, 1997. During this  period, the Company's net
revenues increased from  $10.3 million  in 1989 to  $76.1 million  in 1996.  The
following  table lists  the Company's acquisitions  between January  1, 1989 and
April 30, 1997:
 
<TABLE>
<CAPTION>
                                                                                APPROXIMATE NUMBER AND TYPE OF
                                                                                    DISPLAY FACES ACQUIRED
                                                                        ----------------------------------------------
YEAR OF                                                                               30-SHEET     8-SHEET
ACQUISITION                            MARKETS                           BULLETINS     POSTERS     POSTERS     TOTAL
- --------------  ------------------------------------------------------  -----------  -----------  ---------  ---------
<S>             <C>                                                     <C>          <C>          <C>        <C>
  1989........  Milwaukee, Chicago                                             270       --          --            270
  1990........  Chicago                                                         12       --          --             12
  1991........  Indianapolis, Des Moines, Evansville, Chicago                  421        2,480         140      3,041
  1994........  Chicago, Milwaukee                                              20       --           4,151      4,171
  1995........  Chicago, Dallas                                                  9       --           1,127      1,136
  1996........  Chicago, Minneapolis/St. Paul, Jacksonville, Dallas,         6,195        9,181          43     15,419
                 Iowa, Southeast United States, Atlantic Coast of
                 Florida, Gulf Coast of Florida, Northeast United
                 States, Philadelphia, Washington D.C., Wilmington,
                 Salisbury, Memphis, Chattanooga, Metro New York,
                 Northern New Jersey, Hudson Valley
  1997........  Baltimore, Evansville, New Jersey                              218        1,364      --          1,582
                                                                        -----------  -----------  ---------  ---------
    Total.............................................................       7,145       13,025       5,461     25,631
                                                                        -----------  -----------  ---------  ---------
                                                                        -----------  -----------  ---------  ---------
</TABLE>
 
    In addition,  in 1996  the Company  acquired 437  transit display  faces  in
Indianapolis,  1,539 kiosk displays in malls throughout the United States, 1,917
transit display faces in Baltimore and 146 bus shelters in Philadelphia. In 1997
the Company acquired 520 transit display faces in Memphis, Tennessee.
 
    The Company's acquisitions  have been financed  through bank borrowings  and
the  issuance of long-term debt, as well as with internally-generated funds. The
Acquisitions were financed, in part, from the proceeds of the October Offerings,
the December Offering and the  New Credit Facility. All acquisitions,  including
the  Acquisitions,  have  been  accounted  for  using  the  purchase  method  of
accounting, and  consequently, operating  results from  acquired operations  are
included  from the respective dates of those  acquisitions. As a result of these
acquisitions and  the  effects of  consolidation  of operations  following  each
acquisition,  the operating performance of certain markets and of the Company as
a whole reflected in the  Company's Consolidated Financial Statements and  other
financial and operating data included herein are not necessarily comparable on a
year-to-year basis.
 
    The   Company  recognized   a  one-time  non-cash   compensation  charge  of
approximately $9 million in the  quarter to be ended  June 30, 1996 relating  to
the issuance of the Warrants under the 1996 Warrant Plan. See "Management -- The
1996 Warrant Plan."
 
                                       26
<PAGE>
HISTORICAL RESULTS OF OPERATIONS
 
    The  following  table  presents  certain operating  statement  items  in the
Consolidated Statements of Operations as a percentage of net revenues:
 
<TABLE>
<CAPTION>
                                                                                    THREE MONTHS
                                                                                        ENDED
                                                                                      MARCH 31,
                                                    YEAR ENDED DECEMBER 31,          (UNAUDITED)
                                               ---------------------------------   ---------------
                                                1993     1994     1995     1996     1997     1996
                                               ------   ------   ------   ------   ------   ------
<S>                                            <C>      <C>      <C>      <C>      <C>      <C>
Net revenues.................................    100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
  Direct advertising expenses................     42.2     39.7     37.7     34.8     41.9     42.4
  General and administrative expenses........     13.0     13.0     13.6     14.0     10.0     14.5
                                               ------   ------   ------   ------   ------   ------
EBITDA (1)...................................     44.8     47.3     48.7     51.2     48.1     43.1
Depreciation and amortization................     30.9     24.5     21.6     24.0     29.2     24.1
Non cash compensation expense................   --       --       --         11.8   --       --
                                               ------   ------   ------   ------   ------   ------
Operating income.............................     13.9     22.8     27.1     15.4     18.9     19.0
Other expense, primarily interest............     37.3     40.2     37.9     27.5     24.0     42.8
                                               ------   ------   ------   ------   ------   ------
Net loss before extraordinary item...........    (23.4)   (17.4)   (10.8)   (12.1)    (5.1)   (23.8)
                                               ------   ------   ------   ------   ------   ------
                                               ------   ------   ------   ------   ------   ------
</TABLE>
 
- ------------------------
   
(1)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. Management believes that EBITDA, as presented,  represents
     a  useful measure  of assessing  the performance  of the  Company's ongoing
     operating activities as it reflects the earnings trends of the Company  and
     is  a measure of net cash generated by the normal operating activity of the
     business. EBITDA  is  not  intended  to  represent  net  cash  provided  by
     operating activities as defined by generally accepted accounting principles
     and  should not be considered as an  alternative to net income (loss) as an
     indicator of the Company's operating performance or to net cash provided by
     operating activities as a measure of liquidity. The Company believes EBITDA
     is a measure commonly reported and  widely used by analysts, investors  and
     other   interested  parties  in  the   media  industry.  Accordingly,  this
     information has been disclosed herein to permit a more complete comparative
     analysis of the Company's operating performance relative to other companies
     in the media industry.
    
 
    Revenues are a function of both the occupancy of the Company's display faces
and the rates that the  Company charges for their  use. The Company focuses  its
sales  effort on maximizing occupancy levels while maintaining rate integrity in
its markets. Additionally, the Company believes  it is important to the  overall
sales  effort to continually attempt to develop new inventory in growth areas of
its existing markets in order to enhance overall revenues.
 
    Net revenues represent gross revenues  less commissions paid to  advertising
agencies  that  contract  for  the  use of  advertising  displays  on  behalf of
advertisers. Approximately 76%  of the Company's  gross revenues are  contracted
for  directly from local advertisers. Agency commissions on those revenues which
are contracted through  agencies are typically  15% of gross  revenues on  local
sales  and 16 2/3%  of gross revenues  on national sales.  The Company considers
agency commissions as a reduction in gross revenues, and measures its  operating
performance based upon percentages of net revenues rather than gross revenues.
 
    Direct advertising expenses consist of the following five catagories: lease,
production,  sales,  maintenance and  illumination.  The lease  expense consists
mainly of  rental payments  to owners  of  the land  underlying the  signs.  The
production category consists of all of the costs to produce advertising copy and
install  it on the display  faces. Sales expense consists  mainly of the cost of
staffing a  sales  force to  sell  within  a specific  market.  The  maintenance
category  includes  minor  repair  and  miscellaneous  maintenance  of  the sign
structures and the illumination category consists mainly of electricity costs to
light the display  faces. The  majority of  these direct  expenses are  variable
costs  (other than lease  costs) that will  fluctuate with the  overall level of
revenues.  In  1996,  these  expenses  amounted  to  the  following  approximate
percentages  of  net  revenues:  lease  15.6%,  production  10.5%,  sales  4.9%,
maintenance 1.9% and illumination 1.9%.
 
    General and administrative expenses occur  at both the market and  corporate
levels.  At  the market  level these  expenses contain  various items  of office
overhead pertaining to both the personnel and the
 
                                       27
<PAGE>
facility required  to  administer a  given  market. The  corporate  general  and
administrative  costs represent  staff and  facility expenses  for the executive
offices and  the centralized  accounting  function. Both  types of  general  and
administrative  expenses are  primarily fixed expenses  in the  operation of the
business.
 
    At December 31,  1996, the Company  and its subsidiaries  had net  operating
loss  and credit carryforwards for federal  income tax purposes of approximately
$86 million. Included in total net operating loss carryforwards is approximately
$45 million  of operating  loss and  credit carryforwards  generated by  certain
acquired   companies  prior   to  their   acquisition  by   the  Company.  Total
carryforwards expire between 2005 and 2011. The Company experienced an ownership
change within the meaning of Section 382 of the Internal Revenue Code. As  such,
the  utilization of  net operating loss  carryforwards are subject  to an annual
limitation based  upon  the  value  of  the Company  on  the  change  date.  The
acquisition of OAH and Revere resulted in an "ownership change" and a limitation
is  imposed on the acquired net operating loss carryforwards in these companies.
Furthermore, the Company's use of  net operating loss carryforwards are  subject
to limitations applicable to corporations filing consolidated federal income tax
returns.  During  the current  fiscal  year, the  Company  did not  use  any net
operating loss or credit carryforwards.
 
COMPARISON OF THREE MONTHS ENDED MARCH 31, 1997 AND MARCH 31, 1996
 
    Net revenues increased 423.8% to $44.0 million during the first three months
of 1997 compared to $8.4 million in the corresponding 1996 period. This increase
was a result  of inclusion of  approximately $6.9 million  of revenues from  the
Minneapolis and Jacksonville markets (the "Naegele Markets") which were acquired
from  Naegele  in April  1996 (the  "Naegele Acquisition").  Additionally, $11.9
million of revenues is attributable to markets acquired from OAH in October 1996
and $10.2 million is  attributable to markets acquired  from Revere in  December
1996  and Matthew in January  1997. Revenues from markets  located in and around
Memphis (TN)  and Tunica  County (MS)  which  were acquired  by the  Company  in
January  1997 in  the Memphis/Tunica  Acquisition contributed  $4.3 million. The
remaining $2.3 million or  27.4% increase in net  revenues resulted from  higher
advertising rates and occupancy levels on the Company's signboards and inclusion
for the full quarter of signboard revenues from advertising display faces in the
Des  Moines and Dallas markets which were acquired in 1996. Overall net revenues
from tobacco advertising increased to $4.4 million in the first three months  of
1997  compared to $1.2 million for the first three months of 1996. This increase
was due mainly to the inclusion  of tobacco revenues from the acquired  markets.
As a percentage of net revenues, tobacco advertising sales decreased to 10.0% in
the  first three months of 1997 compared to  14.3% for the first three months of
1996.
 
    Direct cost of revenues increased to $18.4 million in the first three months
of 1997 compared to $3.6 million for the first three months in 1996. The Naegele
Markets and  the POA  Acquisition accounted  for $2.9  million and  $4.1 of  the
increase,  respectively. The Revere Acquisition, the Matthew Acquisition and the
Memphis/Tunica Acquisition accounted for  $7.0 million. As  a percentage of  net
revenues, however, direct cost of revenues decreased to 41.8% in the first three
months of 1997 compared to 42.9% in the corresponding 1996 period as a result of
economies of scale associated with the increased revenues.
 
    General  and administrative expenses increased to  $4.4 million in the first
three months of 1997 from  $1.2 million in the  corresponding 1996 period. As  a
percentage  of net  revenues, general  and administrative  expenses decreased to
10.0% in the first three months of  1997 compared to 14.3% in the  corresponding
1996  period.  This percentage  decrease  was due  to  the addition  of  the new
markets' revenues without a significant increase in staffing or other  corporate
overhead expenses.
 
    Depreciation  and  amortization expense  increased to  $12.9 million  in the
first three months of  1997 compared to $2.0  million in the corresponding  1996
period.  This increase was due to significant  increases in the fixed assets and
goodwill as a result of the acquisitions.
 
    Total interest expense increased to $10.7 million in the first three  months
of  1997 compared to $3.6 million in the 1996 period. The increase resulted from
increased debt outstanding under the Company's
 
                                       28
<PAGE>
credit  facility  which  was  incurred  to  finance  the  Revere,  Matthew   and
Memphis/Tunica  Acquisitions and from the issuance by UOI of $225 million 9 3/4%
Senior Subordinated  Notes due  2006 in  October 1996  and $100  million 9  3/4%
Series B Senior Subordinated Notes due 2006 in December 1996.
 
    The  foregoing factors contributed to the Company's $2.3 million net loss in
the first three months  of 1997 compared  to $2.0 million net  loss in the  1996
period.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1996 AND DECEMBER 31, 1995
 
    Net revenues increased 123.2% to $76.1 million during 1996 compared to $34.1
million  in  the  corresponding  1995  period. This  increase  was  a  result of
inclusion of approximately $20.2  million of revenues  from the Minneapolis  and
Jacksonville  markets (the "Naegele Markets") which were acquired in the Naegele
Acquisition and  approximately  $13.0  million  of  revenues  from  the  markets
acquired in the POA Acquisition. The remaining $8.8 million or 25.8% increase in
net  revenues was a result  of higher advertising rates  and occupancy levels on
the Company's  signboards and  inclusion  for the  three quarters  of  signboard
revenues  from the acquisitions of Image Media, Inc. and AdSign, Inc. and a full
quarter of  signboard revenues  from the  Additional Acquisitions.  Overall  net
revenues from tobacco advertising increased to $10.0 million in 1996 compared to
$4.5  million in the 1995 period. This  increase was due mainly to the inclusion
of tobacco  revenues from  the Acquisitions.  However, as  a percentage  of  net
revenues, tobacco advertising sales remained constant at 13.2% in 1996 and 1995.
 
    Direct cost of revenues increased to $26.5 million in 1996 compared to $12.9
million  in  the  1995  period.  The Naegele  Markets  and  the  POA Acquisition
accounted for $7.3 million and $3.0 million, respectively, of the increase. As a
percentage of net revenues, however, direct cost of revenues decreased to  34.8%
in  1996 compared to 37.8% in the 1995  period as a result of economies of scale
associated with the increased revenues.
 
    General and administrative expenses increased to $10.6 million in 1996  from
$4.6  million in the 1995  period. As a percentage  of net revenues, general and
administrative expenses increased to 13.9% in 1996 compared to 13.5% in the 1995
period. This percentage increase was due to an increase in staffing required  in
conjunction  with  the  significant  increase  in  the  size  of  the  Company's
operations.
 
    Depreciation and amortization  expense increased  to $18.3  million in  1996
compared  to  $7.4  million  in  the  1995  period.  This  increase  was  due to
significant increases  in the  fixed  assets as  a  result of  the  acquisitions
consummated in such period.
 
    Non  cash compensation for common stock warrants consisted of a $9.0 million
non-recurring charge arising from the issuance  of common stock warrants in  the
Naegele  Acquisition. This non  cash charge represents the  fair market value of
the common stock warrants on the date of the grant.
 
    Total interest expense increased to $19.6 million in 1996 compared to  $12.2
million   in  the  1995  period.  The  increase  resulted  from  increased  debt
outstanding under the Existing Credit Facility which was incurred to finance the
Naegele Acquisition and  from the  issuance of  the October  Notes and  December
Notes.
 
    Other  expenses  increased to  $1.4 million  in 1996,  consisting of  a $1.7
million one-time  charge for  expenses arising  out of  the Naegele  Acquisition
offset  by miscellaneous other  income relating to  condemnation proceeds of $.3
million.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1995 AND DECEMBER 31, 1994
 
    Net revenues increased 14.7% to $34.1 million during 1995 from $29.8 million
in 1994, reflecting higher advertising rates and occupancy levels and  increased
sales  to local and regional advertisers.  Net revenues from tobacco advertising
increased between  1994  and  1995 from  $3.8  million  to $4.5  million.  As  a
percentage  of  net revenues,  tobacco advertising  sales increased  slightly to
13.3% in 1995 from 13.1% in 1994.
 
    Direct cost  of revenues  increased  to $12.9  million  in 1995  from  $11.8
million  in  1994 as  a result  of higher  sales  during the  1995 period.  As a
percentage of net revenues, however, direct cost of revenues decreased to  37.7%
in 1995 as a result of economies of scale associated with increased revenues.
 
                                       29
<PAGE>
    General  and administrative expenses in 1995  increased to $4.6 million from
$3.9 million  in 1994  due  to the  incremental  payroll costs  associated  with
additional   employees.   As  a   percentage  of   net  revenues,   general  and
administrative expenses increased to  13.6% from 13.0% in  the prior year.  This
increase was primarily due to the expenses related to acquisitions.
 
    Depreciation and amortization expenses increased slightly to $7.4 million in
1995 from $7.3 million in 1994 due to large increases in the fixed assets offset
by reduced depreciation of the older fixed assets.
 
    Total interest expense increased to $12.9 million in 1995 from $11.8 million
in  1994 due to  interest expense associated with  additional borrowings and the
accretion of interest due to a larger amount of principal outstanding, partially
offset by the elimination of the accretion of dividends on redeemable  preferred
stock.
 
    The  foregoing factors contributed to the Company's $3.7 million net loss in
1995 compared  to a  net  loss of  $5.2 million  in  1994. Because  the  Company
incurred net losses in 1995, 1994 and 1993, it had no provision for income taxes
in those years.
 
COMPARISON OF YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 31, 1993
 
    Net revenues increased 15.2% to $29.8 million during 1994 from $25.8 million
in  1993, reflecting higher advertising rates and occupancy levels and increased
sales to local advertisers. Increases in revenue from the advertising structures
acquired in  certain  acquisitions, offset  by  declines in  revenues  from  the
January  1994 sale of  the Company's 97 bulletin  display faces in Jacksonville,
accounted for  approximately $700,000  of the  increased revenues  in 1994.  Net
revenues  from tobacco  advertising remained constant  between 1994  and 1993 at
approximately $3.8 million. However,  as a percentage  of net revenues,  tobacco
advertising  sales decreased to 13.1% in 1994  from 14.8% in the prior year. The
Company offset the  decline in tobacco  revenues with increased  sales to  local
advertisers,  particularly gaming companies, and  to regional and other national
advertisers. There can be no assurance that the Company will be able to  replace
lost tobacco revenues in the future.
 
    Direct  cost  of revenues  increased  to $11.8  million  in 1994  from $10.9
million in  1993 as  a result  of  higher sales  during the  1994 period.  As  a
percentage  of net revenues, however, direct cost of revenues decreased to 39.7%
in 1994 as a result of economies of scale associated with increased revenues.
 
    General and administrative expenses in  1994 increased to $3.9 million  from
$3.4  million  in 1993  due  to the  incremental  payroll costs  associated with
additional employees.  As a  percentage of  net revenues,  however, general  and
administrative expenses remained flat at 13.0%.
 
    As a result of the above factors, EBITDA increased by 21.6% to $14.1 million
in 1994 from $11.6 million in 1993.
 
    Depreciation  and amortization expenses decreased  to $7.3 million (24.5% of
net revenues) in 1994 from $8.0 million (31.0% of the net revenues) in 1993  due
to scheduled depreciation of the fixed assets.
 
    Total  interest expense increased to $11.8 million in 1994 from $9.3 million
in 1993 as a result of incremental interest associated with the offering of  the
Existing  Company  Notes  and  the additional  borrowings  in  1994,  which were
partially offset  by  the elimination  of  the  accretion of  dividends  on  the
redeemable preferred stock (such stock was redeemed in June 1994).
 
    The  foregoing factors contributed to the Company's $5.2 million net loss in
1994 compared to  a net  loss of  $9.3 million in  1993 (which  included a  $3.3
million  extraordinary charge recorded  in the fourth  quarter of 1993). Because
the Company incurred net losses in 1994 and 1993, it had no provision for income
taxes in those years.
 
                                       30
<PAGE>
QUARTERLY COMPARISONS
The following table sets  forth certain quarterly  financial information of  the
Company  for  each quarter  of 1994,  1995  and 1996.  The information  has been
derived from  the  quarterly  financial  statements of  the  Company  which  are
unaudited  but which, in  the opinion of  management, have been  prepared on the
same  basis  as  the  financial  statements  included  herein  and  include  all
adjustments  (consisting only  of normal recurring  items) necessary  for a fair
presentation of the financial result  for such periods. This information  should
be  read in conjunction with the Consolidated Financial Statements and the Notes
thereto  and  the  other  financial  information  appearing  elsewhere  in  this
Prospectus. The operating results for any quarter are not necessarily indicative
of results for any future period.
<TABLE>
<CAPTION>
                                                                   THREE MONTHS ENDED
                         ------------------------------------------------------------------------------------------------------
                          MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,     MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,
                            1994         1994         1994         1994         1995         1995         1995         1995
                         -----------  -----------  -----------  -----------  -----------  -----------  -----------  -----------
                                                                 (DOLLARS IN THOUSANDS)
<S>                      <C>          <C>          <C>          <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   6,102    $   7,803    $   7,973    $   7,888    $   7,236    $   9,175    $   8,940    $   8,797
Operating income.......         924        2,333        2,002        1,518        1,319        3,055        2,458        2,405
Net income (loss)......      (2,053)        (498)      (1,099)      (1,516)      (1,778)        (215)        (811)        (899)
 
PERCENTAGE OF NET
 REVENUES:
Operating income.......        15.1%        29.9%        25.1%        19.2%        18.2%        33.3%        27.5%        27.3%
Net income (loss)......       (33.6)        (6.4)       (13.8)       (19.2)       (24.6)        (2.3)        (9.1)       (10.2)
 
OTHER DATA:
EBITDA (1).............   $   2,709    $   3,998    $   3,885    $   3,495    $   3,056    $   4,856    $   4,308    $   4,419
EBITDA Margin (2)......        44.4%        51.2 %       48.7 %       44.3 %       42.2 %       52.9 %       48.2 %       50.2%
 
<CAPTION>
 
                          MARCH 31,    JUNE 30,     SEPT. 30,    DEC. 31,
                            1996         1996         1996         1996
                         -----------  -----------  -----------  -----------
 
<S>                      <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS
 DATA:
Net revenues...........   $   8,427    $  17,812    $  18,643    $  31,256
Operating income.......       1,597       (1,638)       5,874        5,903
Net income (loss)......      (2,008)      (8,148)         591      (26,238)
PERCENTAGE OF NET
 REVENUES:
Operating income.......        19.0%        (9.2)%       31.5%        18.9%
Net income (loss)......       (23.8)        45.7          3.2        (83.9)
OTHER DATA:
EBITDA (1).............   $   3,629    $  10,004    $  10,406       14,983
EBITDA Margin (2)......        43.1 %       56.2 %       55.8 %       47.9 %
</TABLE>
 
- ------------------------------
 
   
(1)  "EBITDA" is operating income before depreciation and amortization and other
    non cash charges. Management believes that EBITDA, as presented,  represents
    a  useful  measure of  assessing the  performance  of the  Company's ongoing
    operating activities as it reflects the  earnings trends of the Company  and
    is  a measure of net cash generated  by the normal operating activity of the
    business. EBITDA is not intended to represent net cash provided by operating
    activities as defined by generally accepted accounting principles and should
    not be considered as an alternative to net income (loss) as an indicator  of
    the  Company's operating  performance or to  net cash  provided by operating
    activities as  a measure  of liquidity.  The Company  believes EBITDA  is  a
    measure  commonly reported and widely used  by analysts, investors and other
    interested parties in the media industry. Accordingly, this information  has
    been  disclosed herein to permit a more complete comparative analysis of the
    Company's operating performance  relative to  other companies  in the  media
    industry.
    
 
   
(2) "EBITDA Margin" is EBITDA stated as a percentage of net revenues. Management
    believes  EBITDA margin,  as presented, represents  a useful  measure of the
    percent of net  revenues reflected  in EBITDA, thereby  addressing the  cash
    used in operations.
    
 
                                       31
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have been
financed primarily with borrowed funds and, to a lesser extent, with stock.
 
    In  April 1996, UOI, its current  lender, LaSalle National Bank ("LaSalle"),
and an additional bank,  Bankers Trust Company  ("Bankers Trust"; together  with
LaSalle,  the "Lenders"), agreed to (i)  refinance the Company's existing credit
facility with  a  revolving  credit facility  (the  "Existing  Revolving  Credit
Facility")  and (ii) provide  an additional extension of  credit for purposes of
acquisition financing (the "Existing Acquisition Credit Facility," and  together
with  the Existing Revolving Credit  Facility, the "Existing Credit Facilities")
and, specifically,  the financing,  in  part, of  the Naegele  Acquisition.  The
Lenders  extended an acquisition term  loan in the amount  of $75 million and an
acquisition revolving credit  line in the  amount of $12.5  million for a  total
commitment  of $87.5 million, of which $84.5 million was drawn at the closing of
the Naegele Acquisition.  In addition,  the Lenders extended  a working  capital
revolving  credit line in  the amount of  $12.5 million, of  which no amount has
been drawn. In  addition to  the amounts  drawn under  the Existing  Acquisition
Credit  Facility, the Company sold  a minority portion of  its capital stock for
$30 million in cash proceeds which was  used to finance the remaining amount  of
the Naegele Acquisition and to refinance existing indebtedness. In October 1996,
UOI  and the Lenders  amended and restated the  Existing Credit Facilities which
became the "New Credit Facility". The  New Credit Facility provided for a  total
loan  commitment of $300 million, $75 million  of which consisted of a term loan
drawn by the Company to finance, in part, the Acquisitions. In October 1996, the
maximum commitment under the  New Credit Facility was  reduced to $225  million.
The  New Credit  Facility has  been drawn  upon from  time to  time in  order to
finance acquisitions and as  of April 1997, $123  was outstanding. In May  1997,
under  the Amended  Credit Facility the  Company increased  the total commitment
back to $300 million by  adding a $75 million term  loan which was drawn by  the
Company  in order to pay down outstanding  amounts owed by the Company under the
New Credit Facility. See "Description of Indebtedness and Other Commitments".
 
    The Company completed its initial public offering of 4,630,000 shares of its
Common  Stock  (including   930,000  shares   sold  pursuant   to  exercise   of
underwriters'  over-allotment  options)  on  July  26,  1996,  resulting  in net
proceeds to the Company of $60.4 million. The Company used a portion of the  net
proceeds  to redeem  $9.5 million  of the  Existing Company  Notes and  repaid a
portion of  the  amounts  outstanding  under  the  Existing  Acquisition  Credit
Facility.
 
    In  October  1996,  the Company  completed  the October  Offerings  with net
proceeds of $425.7 million. The net proceeds of the October Offerings were  used
to  complete  the Transactions  including, but  not limited  to the  Debt Tender
Offers. In December 1996, UOI completed the December Offering with net  proceeds
of  $98.0 million. The  net proceeds of  the December Offering  were used to pay
outstanding amounts under the New Credit Facility.
 
    Net cash provided by operating activities increased to $14.0 million in 1996
from $7.0 million in the 1995 period. Net cash provided by operating  activities
increased  to $7.0 million in 1995 from  $4.9 million in 1994. Net cash provided
by operating activities reflects  the Company's net  loss adjusted for  non-cash
items and the use or source of cash for the net change in working capital.
 
    The  Company's net  cash used in  investing activities of  $498.0 million in
1996 includes cash  used for acquisitions  of $490.8 million  and other  capital
expenditures  of  $7.2  million.  The  Company's  net  cash  used  in  investing
activities of $9.1 million  for the year ended  December 31, 1995 includes  cash
used  for acquisitions  of $1.9 million  and other capital  expenditures of $5.6
million. Capital expenditures have been made primarily to develop new structures
in each  of  its  markets.  The  Company intends  to  continue  to  develop  new
structures  in  its  markets  and  to  consider  other  potential  acquisitions.
Management established the Existing Credit  Facilities, the New Credit  Facility
and  the Amended Credit  Facility for the purpose  of financing acquisitions and
capital expenditures relating to the development and improvement of  advertising
structures  and for working capital purposes. The Company believes that its cash
from operations,  together  with  available  borrowings  under  the  New  Credit
Facility,  will  be  sufficient  to  satisfy  its  cash  requirements, including
anticipated capital  expenditures,  for  the  foreseeable  future.  However,  in
 
                                       32
<PAGE>
the  event cash from operations, together with available funds under the Amended
Credit Facility are insufficient to  satisfy its cash requirements, the  Company
may  incur additional indebtedness to  finance its operations including, without
limitation, additional acquisitions.
 
    For the  year  ended December  31,  1996,  $495.6 million  was  provided  by
financing  activities primarily due to the issuance of senior subordinated debt,
increased borrowings  under  the  Existing  Credit  Facilities  and  New  Credit
Facility  and the sale of  capital stock. In 1995, net  cash of $2.0 million was
provided by financing activities,  primarily due to  borrowings under the  prior
credit  facility. For the years  ended December 31, 1995  and 1994, $2.0 million
and $3.3 million, respectively, was provided by financing activities,  primarily
as a result of additional borrowings under the prior credit facility.
 
    Net cash provided by operating activities increased to $11.8 million for the
three  months ended March 31, 1997 from  $2.9 million for the corresponding 1996
period. Net cash  provided by  operating activities reflects  the Company's  net
loss  adjusted for  non-cash items  and the use  or source  of cash  for the net
change in working capital.
 
    The Company's net cash  used in investing activities  of $131.7 million  for
the  three months ended  March 31, 1997  includes cash used  for acquisitions of
$128.1  million  and  other  capital  expenditures  of  $3.6  million.   Capital
expenditures  have been made primarily to develop  new structures in each of its
markets. The  Company intends  to  continue to  develop  new structures  in  its
markets  and to consider potential  acquisitions in the Midwestern, Southeastern
and Eastern  regions  and  contiguous  markets.  Management  believes  that  its
internally  generated funds, together with available borrowings under its credit
facility, will  be  sufficient  to  satisfy  its  cash  requirements,  including
anticipated  capital expenditures, for  the foreseeable future.  However, in the
event cash from operations,  together with available  funds under the  Company's
credit  facility are insufficient to satisfy  its cash requirements, the Company
may obtain funds from additional sources of indebtedness and/or equity offerings
to  finance   its   operations,   including   without   limitation,   additional
acquisitions.
 
    For  the three months ended  March 31, 1997, $100.9  million was provided by
financing activities  due to  increased borrowings  under the  Company's  credit
facility.  For the three months ended March  31, 1996, $12.8 million was used in
financing activities primarily due to acquisitions.
 
    The Company expects  to fund  its capital expenditures  primarily with  cash
from  operations  and  expects  its capital  expenditures  to  be  primarily for
development of additional structures.  The Company intends  to utilize its  cash
from operations to continue to develop new advertising structures in each of its
markets,  and, as appropriate opportunities arise, to acquire additional outdoor
advertising operations  in its  existing  markets, in  geographically  proximate
markets and in contiguous markets. The Company is also exploring the development
of other forms of out-of-home media, such as bus shelter advertising and transit
advertising  that management  believes would  complement the  Company's existing
outdoor operations. The restrictions imposed by the Amended Credit Facility, and
the indentures governing  the Notes  may limit the  Company's use  of cash  from
operations for these purposes.
 
    The  Company's ability to make scheduled payments of principal of, or to pay
interest on, or to refinance its  indebtedness (including the Notes) depends  on
its  future performance  and financial  results, which  to a  certain extent, is
subject to general economic, financial, competitive, legislative, regulatory and
other factors beyond its control. Based upon the current level of operations and
anticipated growth, management of the Company believes that available cash flow,
together with available borrowings under  the Amended Credit Facility and  other
sources  of liquidity, will be adequate to meet the Company's anticipated future
requirements for working capital, capital expenditures and scheduled payments of
principal of, and interest on the Notes. However, there can be no assurance that
the Company's business  will generate  sufficient cash flow  from operations  or
that  future borrowings will be available in  an amount sufficient to enable the
Company to service its indebtedness, including  the Notes, or to make  necessary
capital expenditures, or that any refinancing would be available on commercially
reasonable terms or at all.
 
                                       33
<PAGE>
IMPACT OF RETIREMENT OF DEBT ON NET INCOME
 
    The Company used a portion of the proceeds from the Offering and the October
Offerings  to  complete the  Debt Tender  Offers. In  connection with  the early
retirement of the  Existing Notes,  the Company incurred  an extraordinary  loss
approximating  $26.6 million representing the  difference between the redemption
amount and the accreted value of the Existing Notes.
 
INFLATION
 
    Inflation has not  had a  significant impact on  the Company  over the  past
three  years. The floating rate on the Amended Credit Facility could increase in
an inflationary environment, but management believes that because a  significant
portion  of the Company's  costs are fixed,  inflation will not  have a material
adverse effect on its operations. However, there can be no assurance that a high
rate of inflation in the future will not have an adverse effect on the Company's
operations.
 
NEW ACCOUNTING PRONOUNCEMENTS
 
    The Financial Accounting Standards Board  has issued Statement of  Financial
Accounting  Standards (SFAS)  No. 123, ACCOUNTING  FOR STOCK-BASED COMPENSATION,
which established a  new accounting principle  for stock-based compensation.  In
accordance  with the provisions of SFAS No.  123, the Company applies fair value
accounting for its stock-based compensation.
 
    The Financial Accounting Standards Board  has issued Statement of  Financial
Accounting Standards (SFAS) No. 128, EARNINGS PER SHARE, which established a new
accounting  principle for  the calculation of  earnings per share.  This SFAS is
effective for accounting periods ending after December 15, 1997. The Company has
reviewed the effects  of the  provision and  additional shares  of Common  Stock
would be considered antidilutive under the provision.
 
                                       34
<PAGE>
                                    BUSINESS
 
GENERAL
 
    The Company is a leading outdoor advertising company operating approximately
31,049  advertising display faces  in three large  regional operating areas: the
Midwest (Chicago (IL), Minneapolis/St.  Paul (MN), Indianapolis (IN),  Milwaukee
(WI),  Des Moines (IA), Evansville (IN) and Dallas (TX)), the Southeast (Orlando
(FL), Jacksonville (FL), Palm Beach (FL), Ocala and the Atlantic Coast and  Gulf
Coast  areas of Florida, Memphis (TN),  Tunica (MS), Chattanooga (TN) and Myrtle
Beach (SC)) and  the East Coast  (New York (NY),  Washington D.C.,  Philadelphia
(PA),  Northern New  Jersey, Wilmington (DE),  Salisbury (MD)  and Hudson Valley
(NY)).
 
    Since beginning operations  with a single  outdoor advertising structure  in
Chicago  in 1973, the Company  has achieved its leading  position in the outdoor
advertising industry through its aggressive acquisition and development efforts.
 
INDUSTRY OVERVIEW
 
    The  outdoor  advertising  industry  has  experienced  increased  advertiser
interest and revenue growth in recent years. Outdoor advertising generated total
revenues  of approximately  $2.0 billion in  1996, or approximately  1.5% of the
total advertising  expenditures  in  the  United  States,  and  the  out-of-home
advertising  industry  generated revenues  in excess  of  $3.8 billion  in 1996,
according to estimates by  the Outdoor Advertising  Association of America  (the
"OAAA"),  the trade  association for  the outdoor  advertising industry. Outdoor
advertising's  1996  revenue  represents  growth  of  approximately  7.3%   over
estimated  total revenues for 1995,  which is slightly lower  than the growth of
total U.S.  advertising expenditures  during the  same period  of  approximately
8.2%,  which  takes into  account an  11.8%  increase in  television advertising
expenditures attributable in part to the 1996 Olympic games.
 
    Advertisers purchase outdoor  advertising for a  number of reasons.  Outdoor
advertising    offers   repetitive   impact   and    a   relatively   low   cost
per-thousand-impressions, a  commonly used  media  measurement, as  compared  to
television, radio, newspapers, magazines and direct mail marketing. Accordingly,
because  of its cost-effective nature, outdoor  advertising is a good vehicle to
build mass  market support.  In addition,  outdoor advertising  can be  used  to
target  a defined audience in a specific  location and, therefore, can be relied
upon by local  businesses concentrating  on a particular  geographic area  where
customers  have specific demographic characteristics. For instance, restaurants,
motels, service  stations  and  similar  roadside  businesses  may  use  outdoor
advertising  to reach potential customers close to the point of sale and provide
directional information. Other  local businesses  such as  television and  radio
stations  and consumer  products companies  may wish  to appeal  more broadly to
customers and consumers in the local market. National brand name advertisers may
use the medium to attract customers generally and build brand awareness. In  all
cases,  outdoor advertising can be  combined with other media  such as radio and
television to reinforce messages being provided to consumers.
 
    The outdoor  advertising  industry  has experienced  significant  change  in
recent  periods  due to  a number  of factors.  First, the  entire "out-of-home"
advertising category  has  expanded  to  include,  in  addition  to  traditional
billboards  and  roadside  displays,  displays in  shopping  centers  and malls,
airports, stadiums,  movie  theaters and  supermarkets,  as well  as  on  taxis,
trains,  buses,  blimps  and  subways.  Second,  while  the  outdoor advertising
industry has experienced a decline in the use of outdoor advertising by  tobacco
companies,  it has  increased its  visibility with  and attractiveness  to local
advertisers as well as national retail and consumer product-oriented  companies.
Third, the industry has benefitted significantly from improvements in production
technology,  including the use of computer  printing, vinyl advertising copy and
improved lighting techniques,  which have facilitated  a more dynamic,  colorful
and  creative use of the medium. These technological advances have permitted the
outdoor advertising industry to  respond more promptly  and cost effectively  to
the  changing  needs  of  its  advertising customers  and  make  greater  use of
advertising copy used in other  media. Lastly, the outdoor advertising  industry
has  benefitted  from the  growth  in automobile  travel  time for  business and
leisure due to increased highway congestion and continued demographic shifts  of
residences and businesses from the cities to outlying suburbs.
 
                                       35
<PAGE>
    The  outdoor  advertising industry  is  comprised of  several  large outdoor
advertising and media companies with operations in multiple markets, as well  as
many  smaller and local companies operating a  limited number of structures in a
single  or  few  local  markets.   While  the  industry  has  experienced   some
consolidation within the past few years, the OAAA estimates that there are still
approximately  600  companies  in  the  outdoor  advertising  industry operating
approximately 396,000  billboard  displays. The  Company  expects the  trend  of
consolidation in the outdoor advertising industry to continue.
 
OPERATING STRATEGY
 
    The  Company's strategy is to be the leading provider of outdoor advertising
services in  each  of its  three  regional operating  areas  and to  expand  its
presence  in attractive new markets. The Company believes that regional clusters
provide it with significant opportunities  to increase revenue and achieve  cost
savings  by delivering  to local  and national  advertisers efficient  access to
multiple markets or highly targeted areas.
 
    The following are the primary components of the Company's strategy:
 
    -MAXIMIZE RATES AND OCCUPANCY.  Through continued emphasis on customer sales
     and service, quality displays and  inventory management, the Company  seeks
     to  maximize advertising rates and occupancy levels in each of its markets.
     The Company has recruited and trained a strong local sales staff  supported
     by  local  managers  operating  under  specific,  sales-based  compensation
     targets  designed  to  obtain  the  maximum  potential  from  its   display
     inventory.
 
    -INCREASE MARKET PENETRATION.  The Company seeks to expand operations within
     its  existing markets through new construction, with an emphasis on painted
     bulletins, which generally command higher  rates and longer term  contracts
     from  advertisers. In addition, the  Company historically has acquired, and
     intends to continue to acquire, additional advertising display faces in its
     existing markets as opportunities become available.
 
    -PURSUE STRATEGIC ACQUISITIONS.  In addition to improved penetration of  its
     existing  markets, the Company  also seeks to  grow by acquiring additional
     display faces in closely proximate new markets. Such new markets allow  the
     Company  to capitalize on the operating efficiencies and cross-market sales
     opportunities associated with operating in multiple markets within distinct
     regions. The Company  intends to  develop new regional  operating areas  in
     regions where attractive growth and consolidation opportunities exist.
 
    -CAPITALIZE  ON TECHNOLOGICAL ADVANCES.  The  Company seeks to capitalize on
     technological advances  that  enhance  its productivity  and  increase  its
     ability  to  effectively respond  to  its customer's  needs.  The Company's
     continued investment  in  equipment  and  technology  provide  for  greater
     ongoing benefits in the areas of sales, production and operation.
 
    -MAINTAIN  LOW COST STRUCTURE.   Through continued  adherence to strict cost
     controls, centralization of administrative functions and maintenance of low
     corporate overhead, the Company seeks to maximize its EBITDA Margin,  which
     it  believes to be among the highest  in the industry. The Company believes
     its  centralized  administration  provides  opportunities  for  significant
     operating  leverage  from further  expansion in  existing markets  and from
     future acquisitions.
 
    -DEVELOP OTHER OUT-OF-HOME MEDIA.  The Company seeks to develop other  forms
     of out-of-home media such as bus shelter or transit advertising in order to
     enhance revenues in existing markets or provide access to new markets.
 
    Through  implementation of this business strategy, the Company has increased
its outdoor advertising presence  from 500 display faces  in a single market  in
1988 to approximately 32,929 in its markets at April 30, 1997.
 
ACQUISITIONS
 
    As  of December 31, 1996 consistent with its operating strategy, the Company
has recently acquired the  assets or capital stock  of five outdoor  advertising
companies and entered into agreements to
 
                                       36
<PAGE>
purchase  the  assets or  capital stock  of  two additional  outdoor advertising
companies. The  Company  believes  that these  acquisitions  will  significantly
strengthen  its  market presence  in the  midwest and  southeast regions  of the
United States, give the Company a substantial presence in the east coast  region
and   allow  the  Company  to  capitalize  on  the  operating  efficiencies  and
cross-market sales opportunities associated with operating in closely  proximate
markets.
 
    THE  POA ACQUISITION.   In August 1996,  the Company agreed  to purchase OAH
pursuant to a  merger of a  subsidiary of the  Company with and  into OAH. As  a
result  of the  POA Acquisition, the  Company acquired a  total of approximately
6,337 advertising  display faces  consisting of  bulletins and  posters in  five
markets  located in  the southeast United  States, including  Orlando, Ocala and
Palm Beach, as  well as  the East  Coast and Gulf  Coast areas  of Florida,  and
Myrtle Beach and Chattanooga.
 
    THE   REVERE  ACQUISITION.    The  Company  recently  acquired  a  total  of
approximately 8,853 advertising display faces located  in the east coast of  the
United   States,  including   Philadelphia,  Washington,   D.C.,  Salisbury  and
Wilmington, as well  as 1,917  transit display  faces located  in Baltimore  and
1,582 kiosk displays located in malls throughout the United States.
 
    THE MEMPHIS/TUNICA ACQUISITION.  In early January 1997, the Company acquired
a total of approximately 2,018 advertising display faces consisting of bulletins
and posters in and around Memphis, Tennessee and Tunica County, Mississippi.
 
    THE MATTHEW ACQUISITION.  In mid-January 1997, the Company purchased certain
of  the assets of Matthew Outdoor Advertising  Acquisition Co., L.P. As a result
of the Matthew Acquisition, the Company acquired 1,035 advertising display faces
consisting of posters and bulletins in three east coast markets.
 
    THE ADDITIONAL  ACQUISITIONS.   In  September  1996, the  Company  purchased
certain  assets of Iowa Outdoor  Displays and The Chase  Company. As a result of
the Additional Acquisitions, the Company acquired approximately 160  advertising
display  faces  consisting primarily  of posters  in and  around Des  Moines and
approximately 245 advertising display faces consisting primarily of bulletins in
and around Dallas.
 
    THE NAEGELE ACQUISITION.  In April 1996, the Company acquired operations  in
the  Minneapolis/  St.  Paul  and  Jacksonville  markets.  In  a  stock purchase
transaction with NOA  Holding Company (the  "Naegele Acquisition"), the  Company
acquired  approximately  2,550 poster  faces (of  which approximately  1,455 are
located in the Minneapolis/St. Paul  market and approximately 1,095 are  located
in  the Jacksonville  market) and approximately  840 painted  bulletin faces (of
which approximately  440 are  located  in the  Minneapolis/St. Paul  market  and
approximately 400 are located in the Jacksonville market).
 
    THE  OTHER  ACQUISITIONS.   In April  1996, the  Company acquired  4 painted
bulletin faces in the  Chicago market from Paramount  Outdoor, Inc. in an  asset
purchase  transaction. In March 1996, through an asset purchase transaction with
Image Media, Inc.,  the Company acquired  18 painted bulletin  and painted  wall
faces  in the  Chicago market.  In a transaction  with Ad-Sign,  Inc. in January
1996, the  Company acquired  approximately  160 painted  bulletin faces  in  the
Chicago  market. In  April 1995,  the Company  acquired approximately  6 painted
bulletin faces in the  Chicago market pursuant to  a stock purchase  transaction
with  O&B Outdoor, Inc. The Company has integrated the newly acquired faces from
these acquisitions into its existing Chicago operations.
 
    In March 1995, the Company completed two acquisitions in the Dallas  market.
In  a stock purchase  transaction with Harrington  Associates, Inc., the Company
acquired approximately 740 junior (8-sheet)  poster faces located in the  Dallas
market.  In a stock purchase transaction with Best Outdoor, the Company acquired
approximately 387 junior (8-sheet) poster faces in the Dallas market.
 
MARKETS
 
    Each of the Company's markets generally possess demographic  characteristics
that are attractive to national advertisers, allowing the Company to package its
displays  in several  of its  markets in  a single  contract for  advertisers in
national and regional campaigns. Each  market also has unique local  industries,
 
                                       37
<PAGE>
businesses,  sports franchises  and special  events that  are frequent  users of
outdoor advertising. The following  sets forth certain  information for each  of
the  Company's  markets  as  of  April  30,  1997  after  giving  effect  to the
Acquisitions:
 
<TABLE>
<CAPTION>
                                    1996             % OF 1996                                       TOTAL
                                 PRO FORMA           PRO FORMA                 30-SHEET   8-SHEET   DISPLAY
MARKET                          NET REVENUES        NET REVENUES   BULLETINS   POSTERS    POSTERS    FACES
- -------------------------  ----------------------   ------------   ---------   --------   -------   -------
                           (DOLLARS IN THOUSANDS)
<S>                        <C>                      <C>            <C>         <C>        <C>       <C>
MIDWEST:
  Chicago................         $ 17,990              10.2%          655       --        3,609      4,264
  Minneapolis/St. Paul...           17,320               9.8           455       1,339      --        1,794
  Indianapolis...........           10,533               6.0           257       1,106       101      1,994
  Milwaukee..............            4,818               2.7           261       --          338        599
  Des Moines.............            3,539               2.0            86         578         9        673
  Evansville.............            3,435               1.9           278         699      --          977
  Dallas.................            1,261               0.8           254       --        1,210      1,464
SOUTHEAST:
  Orlando................           25,145              14.2           808       1,082      --        1,890
  Jacksonville...........            8,528               4.9           448         788      --        1,236
  Ocala..................            5,240               3.0           859         204      --        1,063
  Memphis/Tunica.........           14,705               8.3           653       1,185        99      2,457
  Chattanooga............            5,470               3.1           333         648      --          981
  Myrtle Beach...........            9,495               5.4           711         472      --        1,183
  Atlantic Coast area
   (FL)..................            5,132               2.9           664                  --          664
  Gulf Coast area (FL)...            1,712               1.0           457       --         --          457
EAST COAST:
  Philadelphia...........           13,939               7.9           357       2,085      --        2,634
  Washington, D.C........            6,289               3.6            86         586      --          672
  Salisbury..............            3,435               1.9           394         479      --          873
  Wilmington.............            4,576               2.6           159         917        45      1,121
  Baltimore..............            2,295               1.3           209       1,234      --        3,360
  Mall Media.............            2,636               1.5         --          --         --        1,582
  Northern NJ............            4,256               2.4           162           5         6        173
  Metro New York.........            3,375               1.9            42         364      --          406
  Hudson Valley..........            1,312               0.7           125         260        27        412
                                ----------             -----       ---------   --------   -------   -------
    Total................         $176,611             100.0%        8,713      14,031     5,444     32,929(1)
                                ----------             -----       ---------   --------   -------   -------
                                ----------             -----       ---------   --------   -------   -------
</TABLE>
 
- ------------------------
(1) Includes 530 transit display faces located in Indianapolis, 192 bus shelters
    in Philadelphia,  1,917  transit display  faces  in Baltimore,  520  transit
    display  faces in Memphis  and 1,539 kiosk displays  in malls throughout the
    United States.
 
                                       38
<PAGE>
INVENTORY
 
    The Company operates  three standard  types of  outdoor advertising  display
faces and also has transit advertising as follows:
 
    -BULLETINS generally are 14 feet high and 48 feet wide (672 square feet) and
     consist  of panels on which advertising  copy is displayed. The advertising
     copy is  either hand  painted onto  the  panels at  the facilities  of  the
     outdoor  advertising  company  in  accordance  with  design  specifications
     supplied  by  the  advertiser  and  attached  to  the  outdoor  advertising
     structure,  or is printed with the  computer-generated graphics on a single
     sheet of  vinyl that  is  wrapped around  the  structure. On  occasion,  to
     attract  more attention,  some of the  panels may extend  beyond the linear
     edges of the display face and may include three-dimensional embellishments.
     Because of  their greater  impact and  higher cost,  bulletins are  usually
     located on major highways.
 
    -30-SHEET  POSTERS generally are  12 feet high  by 25 feet  wide (300 square
     feet) and  are the  most common  type of  billboard. Advertising  copy  for
     30-sheet  posters consists  of lithographed  or silk-screened  paper sheets
     supplied by the advertiser  that are pasted and  applied like wallpaper  to
     the  face of the display, or single sheets of vinyl with computer-generated
     advertising copy  that  are  wrapped  around  the  structure.  Thirty-sheet
     posters are concentrated on major traffic arteries.
 
    -JUNIOR (8-SHEET) POSTERS usually are 6 feet high by 12 feet wide (72 square
     feet).  Displays are  prepared and mounted  in the same  manner as 30-sheet
     posters, except that vinyl sheets are not typically used on junior posters.
     Most junior posters,  because of  their smaller size,  are concentrated  on
     city streets and target pedestrian traffic.
 
    -TRANSIT  ADVERTISING consists generally of  posters and frames displayed on
     the sides of public buses operating on city streets.
 
    -MALL ADVERTISING consists generally of kiosks located in shopping malls.
 
    Billboards  generally  are  mounted  on  structures  owned  by  the  outdoor
advertising  company and located on sites that  are either owned or leased by it
or on  which it  has acquired  a permanent  easement. Billboard  structures  are
durable, have long useful lives and do not require substantial maintenance. When
disassembled,  they  typically can  be  moved and  relocated  at new  sites. The
Company's outdoor advertising  structures are  made of steel  and other  durable
materials  built to  withstand variable  climates, including  the rigors  of the
midwestern climate. The Company expects its structures to last 15 years or  more
without significant refurbishment.
 
LOCAL MARKET OPERATIONS
 
    In  each of its principal markets,  the Company maintains a complete outdoor
advertising operation including a sales  office, a production, construction  and
maintenance facility, a creative department equipped with advanced technology, a
real estate unit and support staff. The Company conducts its outdoor advertising
operations  through  these local  offices,  consistent with  senior management's
belief that  an organization  with decentralized  sales and  operations is  more
responsive  to local market demand and provides greater incentives to employees.
At the same  time, the  Company maintains centralized  accounting and  financial
controls  to allow it to closely monitor the operating and financial performance
of each market.  Local general managers,  who report directly  to the  Company's
President  or a regional manager, are  responsible for the day-to-day operations
of their  respective markets  and  are compensated  according to  the  financial
performance  of such  markets. In general,  these local  managers oversee market
development, production and local sales. The Company intends to incorporate  the
operations  acquired in  the Acquisitions  into this  operational structure with
local offices handling the day-to-day operations and centralized accounting  and
financial controls.
 
    Although  site  leases (for  land underlying  an advertising  structure) are
administered from the Company's  headquarters in Chicago,  each local office  is
responsible  for locating and ultimately  procuring leases for appropriate sites
in its market. Site lease contracts vary in term but typically run from 10 to 20
years with various termination and  renewal provisions. Each office maintains  a
leasing  department, with an extensive  database containing information on local
property  ownership,  lease  contract   terms,  zoning  ordinances  and   permit
requirements.   The  Company  has   been  very  successful   in  developing  new
 
                                       39
<PAGE>
advertising  display face  inventory in each  of its markets  based on utilizing
these databases and developing  an experienced staff of  lease teams. Each  such
team's sole responsibility is the procurement of sites for new locations in each
of the Company's markets.
 
SALES AND SERVICE
 
    The Company's sales strategy is to maximize revenues from local advertisers.
Accordingly,  it maintains  a team  of sales  representatives headed  by a sales
manager in  each of  its  markets. The  Company  devotes considerable  time  and
resources  to recruiting, training and coordinating  the activities of its sales
force. A sales representative's compensation  is heavily weighted to  individual
performance,  and  the  local  sales  manager's  compensation  is  tied  to  the
performance of  his  or her  sales  team.  One sales  representative,  based  in
Chicago,  manages sales  to national advertisers.  In total, as  of December 31,
1996, 192 of  the Company's employees  are significantly involved  in sales  and
marketing activities.
 
    In  addition to the  sales staff, the Company  has established fully staffed
and  equipped  creative   departments  in   each  of   its  markets.   Utilizing
technologically  advanced computer hardware  and software, the  staff is able to
create original  design copy  for both  local and  national accounts  which  has
allowed  the various creative departments to exchange work via modem or over the
Internet with  each other  or  directly with  clients  or their  agencies.  This
ability  has resulted in many fully  staffed advertising agencies turning to the
Company for the creation of their  outdoor campaigns. The Company believes  that
its  creative department's  implementation of  continuing technological advances
provides a significant competitive advantage in its sales and service area.
 
CUSTOMERS
 
    Advertisers  usually  contract  for  outdoor  displays  through  advertising
agencies,  which are responsible for the  artistic design and written content of
the  advertising  as  well  as  the  choice  of  media  and  the  planning   and
implementation  of the  overall campaign.  The Company  pays commissions  to the
agencies for  advertising  contracts  that  are procured  by  or  through  those
agencies.  Advertising rates  are based on  a particular  display's exposure (or
number of  "impressions"  delivered) in  relation  to the  demographics  of  the
particular   market  and  its  location  within   that  market.  The  number  of
"impressions" delivered  by a  display is  measured by  the number  of  vehicles
passing  the site during a defined period and is weighted to give effect to such
factors as  its proximity  to other  displays, the  speed and  viewing angle  of
approaching  traffic,  the national  average of  adults  riding in  vehicles and
whether the display  is illuminated. The  number of impressions  delivered by  a
display is verified by independent auditing companies.
 
    The  size  and geographic  diversity of  the Company's  markets allow  it to
attract national  advertisers, often  by packaging  displays in  several of  its
markets  in a  single contract  to allow a  national advertiser  to simplify its
purchasing  process  and  present  its  message  in  several  markets.  National
advertisers  generally seek wide exposure in major markets and therefore tend to
make larger purchases. The Company  competes for national advertisers  primarily
on the basis of price, location of displays, availability and service.
 
    The  Company also focuses  efforts on local sales,  and approximately 76% of
the Company's gross revenues in 1996,  after giving effect to the  Acquisitions,
were  generated from local  advertisers. Local advertisers  tend to have smaller
advertising budgets and require greater assistance from the Company's production
and creative personnel to design and  produce advertising copy. In local  sales,
the  Company often expends  more sales efforts  on educating customers regarding
the benefits  of  outdoor  media  and helping  potential  customers  develop  an
advertising strategy using outdoor advertising. While price and availability are
important  competitive  factors,  service and  customer  relationships  are also
critical components of local sales.
 
    Tobacco revenues have  historically accounted for  a significant portion  of
outdoor  advertising revenues. Beginning in  1993, the leading tobacco companies
substantially reduced  their  expenditures  for outdoor  advertising  due  to  a
declining  population  of  smokers,  societal  pressures,  consolidation  in the
tobacco industry  and  price  competition from  generic  brands.  Since  tobacco
advertisers  often utilized some of the  industry's prime inventory, the decline
in tobacco-related advertising expenditures made this space available for  other
advertisers,  including  those  that  had  not  traditionally  utilized  outdoor
advertising. As a result of this decline in tobacco-related advertising revenues
and the increased use of outdoor
 
                                       40
<PAGE>
advertising by other  advertisers, the  range of the  Company's advertisers  has
become  quite  diverse. The  following table  illustrates  the diversity  of the
Company's advertising base, after giving effect to the Acquisitions:
 
                    1996 PRO FORMA NET REVENUES BY CATEGORY
 
<TABLE>
<CAPTION>
                                                                                 PERCENTAGE OF
                                                                                 NET REVENUES
                                                                                ---------------
<S>                                                                             <C>
Retail/Consumer Products......................................................         15.4%
Travel/Entertainment..........................................................         15.3
Automotive & Related..........................................................         11.0
Tobacco.......................................................................         10.8
Restaurant....................................................................          8.6
Professional Services.........................................................          5.8
Home Developer/Real Estate....................................................          5.6
Alcohol.......................................................................          4.4
Hotels/Motels.................................................................          3.5
Other.........................................................................         19.6
                                                                                      -----
    Total.....................................................................         100.0%
                                                                                       -----
                                                                                       -----
</TABLE>
 
    The  tobacco  industry  has  recently  engaged  in  negotiations  to  settle
litigation  against such industry. The tobacco companies have reached a proposed
settlement that, upon the approval of  Congress, will become final and  binding.
Such  proposed settlement  would require a  total ban of  advertising on outdoor
billboards and signs. Any  such ban may  have a material  adverse effect on  the
Company's  revenues at least in the immediate period following the imposition of
such ban while alternate sources of advertising are secured. The competition  in
the  outdoor advertising business for any  such alternate sources of advertising
following the  imposition of  a  total ban  on  tobacco advertising  on  outdoor
billboards  and signs is expected to be  intense. There can be no assurance that
the  Company  will  immediately  replace  such  advertising  revenue   currently
attributed  to  the tobacco  industry in  the event  of a  total ban  of tobacco
advertising on  outdoor  billboards  and signs.  Furthermore,  state  and  local
governments have recently proposed and some have enacted regulations restricting
or  banning outdoor advertising  of tobacco in  certain jurisdictions. Continued
passage of restrictions or bans on outdoor advertising in the Company's  markets
may  adversely affect  the Company's revenues  at least in  the immediate period
following such regulations.
 
PRODUCTION
 
    The Company has internal production facilities and staff to perform the full
range of activities required to develop, create and install outdoor  advertising
in  all of its  markets. Production work includes  creating the advertising copy
design and  layout,  painting  the  design  or  coordinating  its  printing  and
installing  the designs on its displays.  In addition, the Company's substantial
new development activity  has allowed it  to vertically integrate  its own  sign
fabrication  ability so that new signs  are fabricated and erected in-house. The
Company usually  provides  its  full  range  of  production  services  to  local
advertisers and to advertisers that are not represented by advertising agencies,
since  national advertisers and advertisers  represented by advertising agencies
often use  preprinted  designs  that require  only  installation.  However,  the
Company's   creative  and  production  personnel   frequently  are  involved  in
production activities even when advertisers  are represented by agencies due  to
the development of new designs or adaptation of copy from other media for use on
billboards.  The Company's artists  also assist in  the development of marketing
presentations, demonstrations and strategies to attract new advertisers.
 
    With the increased use of  vinyl and pre-printed advertising copy  furnished
to  the outdoor  advertising company  by the  advertiser or  its agency, outdoor
advertising  companies  are  becoming   less  responsible  for   labor-intensive
production  work since vinyl and pre-printed  copy can be installed quickly. The
vinyl sheets are reusable, thereby reducing the Company's production costs,  and
are easily transportable. Due
 
                                       41
<PAGE>
to  the  geographic  proximity  of  the  Company's  principal  markets  and  the
transportability of vinyl sheets, the Company can shift materials among  markets
to  promote  efficiency. The  Company believes  that this  trend over  time will
reduce operating expenses associated with production activities.
 
COMPETITION
 
    The Company competes in each of  its markets with other outdoor  advertisers
as  well as other media, including  broadcast and cable television, radio, print
media and direct mail marketers. In  addition, the Company also competes with  a
wide  variety of "out-of-home" media,  including advertising in shopping centers
and malls, airports, stadiums,  movie theaters and supermarkets,  as well as  on
taxis,  trains,  buses  and  subways.  Advertisers  compare  relative  costs  of
available media and cost-per-thousand impressions, particularly when  delivering
a  message to customers with  distinct demographic characteristics. In competing
with other media, outdoor advertising relies on its low
cost-per-thousand-impressions and  its ability  to  repetitively reach  a  broad
segment  of  the population  in  a specific  market  or to  target  a particular
geographic  area   or  population   with  a   particular  set   of   demographic
characteristics within that market.
 
    The outdoor advertising industry is highly fragmented, consisting of several
large  outdoor  advertising  and  media companies  with  operations  in multiple
markets as well  as smaller and  local companies operating  a limited number  of
structures  in single  or a few  local markets. Although  some consolidation has
occurred over the past few years, according to the OAAA there are  approximately
600  companies  in  the  outdoor  advertising  industry  operating approximately
396,000 billboard displays. In  several of its  markets, the Company  encounters
direct  competition from other major  outdoor media companies, including Outdoor
Systems, Inc. (formerly Gannett Co.  Inc.), Eller Media, Inc. (formerly  Patrick
Media Group) and 3M National Advertising Co. (a division of Minnesota Mining and
Manufacturing  Company), each of which has a larger national network and greater
total resources than  the Company.  The Company  believes that  its emphasis  on
local  advertisers and its position as  a major provider of advertising services
in each of its markets enable it  to compete effectively with the other  outdoor
media  operators, as well as  other media. The Company  also competes with other
outdoor advertising companies for  sites on which to  build new structures.  See
"Risk Factors -- Competition."
 
GOVERNMENT REGULATION
 
    The  outdoor advertising industry  is subject to  governmental regulation at
the federal,  state  and  local  level. Federal  law,  principally  the  Highway
Beautification  Act of  1965, encourages  states, by  the threat  of withholding
federal appropriations for the construction  and improvement of highways  within
such  states, to implement legislation to restrict billboards located within 660
feet of, or visible from, interstate  and primary highways except in  commercial
or  industrial areas. All of the states have implemented regulations at least as
restrictive as the Highway Beautification Act, including the prohibition on  the
construction  of  new billboards  adjacent to  federally-aided highways  and the
removal at the owner's expense and without any compensation of any illegal signs
on such highways. The Highway Beautification Act, and the various state statutes
implementing it, require the payment of just compensation whenever  governmental
authorities require legally erected and maintained billboards to be removed from
federally-aided highways.
 
    The  states and local  jurisdictions have, in  some cases, passed additional
and more restrictive regulations on the construction, repair, upgrading, height,
size and location of, and, in some instances, content of advertising copy  being
displayed on outdoor advertising structures adjacent to federally-aided highways
and  other  thoroughfares.  Such regulations,  often  in the  form  of municipal
building, sign or zoning ordinances,  specify minimum standards for the  height,
size  and  location  of  billboards.  In some  cases,  the  construction  of new
billboards  or   relocation  of   existing   billboards  is   prohibited.   Some
jurisdictions  also have restricted  the ability to  enlarge or upgrade existing
billboards, such as  converting from wood  to steel or  from non-illuminated  to
illuminated  structures. From  time to  time governmental  authorities order the
removal of billboards by the exercise  of eminent domain. Thus far, the  Company
has  been able  to obtain  satisfactory compensation  for any  of its structures
removed at  the direction  of  governmental authorities,  although there  is  no
assurance that it will be able to continue to do so in the future.
 
                                       42
<PAGE>
    In recent years, there have been movements to restrict billboard advertising
of  certain products, including tobacco and alcohol. No bills have become law at
the federal level except those requiring health hazard warnings similar to those
on cigarette  packages  and  print  advertisements.  Its  is  uncertain  whether
additional  legislation of this type will be enacted on the national level or in
any of the Company's markets. Certain state and local governments have  recently
proposed  and  some  have  enacted regulations  restricting  or  banning outdoor
advertising of tobacco and liquor in certain jurisdictions. Continued passage of
restrictions or  bans  on  outdoor  advertising in  the  Company's  markets  may
adversely  affect  the  Company's  revenues at  least  in  the  immediate period
following such regulations.
 
    In  August  1996,  the  U.S.  Food  and  Drug  Administration  issued  final
regulations governing certain marketing practices in the tobacco industry. Among
other  things, the regulations prohibit tobacco product billboard advertisements
within 1,000 feet of  schools and playgrounds and  require that tobacco  product
advertisements  on billboards be  in black and  white and contain  only text. In
addition, one major tobacco  manufacturer recently proposed federal  legislation
banning  8-sheet  billboard  advertising  and  transit  advertising  of  tobacco
products. A reduction  in billboard  advertising by the  tobacco industry  could
cause  an  immediate  reduction  in  the  Company's  direct  revenue  from  such
advertisers and  would  simultaneously  increase  the  available  space  on  the
existing  inventory  of  billboards  in the  outdoor  advertising  industry. See
"Business -- Customers" and  "Risk Factors --  Negative Implications of  Tobacco
Industry Regulation on Outdoor Advertising."
 
    Amortization of billboards has also been adopted in varying forms in certain
jurisdictions. Amortization permits the billboard owner to operate its billboard
as a non-conforming use for a specified period of time until it has recouped its
investment, after which it must remove or otherwise conform its billboard to the
applicable  regulations at its  own cost without  any compensation. Amortization
and other regulations requiring the  removal of billboards without  compensation
have  been subject to vigorous litigation in  state and federal courts and cases
have  reached  differing  conclusions  as  to  the  constitutionality  of  these
regulations.  To date, regulations in the  Company's markets have not materially
adversely affected its operations, except in the Jacksonville market, where  the
Company  has  been subject  to regulatory  efforts and  recently agreed  to city
ordinances to remove a number of faces. On March 22, 1995, following  litigation
over  an ordinance  and a municipal  charter amendment, Naegele  entered into an
agreement with the  City of Jacksonville  to remove 711  billboard faces over  a
twenty  year period starting January  1, 1995 and ending  December 31, 2014. The
resolution specifies the following removal schedule:
 
<TABLE>
<CAPTION>
                                                                                             30-SHEET       8-SHEET
CALENDAR YEARS                                                                BULLETINS       POSTERS       POSTERS       TOTAL
- --------------------------------------------------------------------------  -------------  -------------  -----------     -----
<S>                                                                         <C>            <C>            <C>          <C>
1995-1998.................................................................           73            242           167          482
1999-2004.................................................................           23             87        --              110
2005-2014.................................................................           23             96        --              119
                                                                                    ---            ---           ---          ---
                                                                                    119            425           167          711
                                                                                    ---            ---           ---          ---
                                                                                    ---            ---           ---          ---
</TABLE>
 
    Under the agreement, Naegele and the City of Jacksonville have agreed on the
removal of 445 pre-selected  faces, including 167 (100%)  of its 8-sheet  faces.
Management  of the  Company has  control over  the selection  and removal  of an
additional 155 faces. The remaining 111 faces to be removed will be selected  by
the  Company from a  pool of faces identified  by the City.  While the number of
signs being taken down represents a  large percentage of Naegele's plant in  the
Jacksonville  market, the Company believes  that Jacksonville has been overbuilt
for a  number of  years, leading  to low  occupancy levels  and low  advertising
rates.  The removal of a  number of marginally profitable  boards is expected to
put upward pressure on rates. Additionally,  the removals are staggered over  20
years,  with management having substantial input  on which signs are removed and
some rights of substitution and rebuilding of outdoor advertising structures  in
the Jacksonville market.
 
    On  February 1, 1991,  Naegele entered into  a consent judgment  to settle a
complaint brought by the Minnesota  Attorney General under Minnesota  anti-trust
laws pursuant to which Naegele and its successors are prohibited from purchasing
outdoor  advertising  displays in  the  Minneapolis/St. Paul  market  from other
operators of outdoor advertising  displays until February  1, 2001. The  consent
judgment also
 
                                       43
<PAGE>
prohibits  the Company from enforcing certain  covenants not to compete and from
entering into property leases in excess  of 15 years. The consent judgment  does
not  affect  the  Company's  ability  to  continue  to  develop  and  build  new
advertising displays  in  the  Minneapolis/St. Paul  market.  Additionally,  the
Company can purchase displays from brokers or other non-operators.
 
    The  outdoor advertising industry is heavily  regulated and at various times
and in various  markets can  be expected  to be  subject to  varying degrees  of
regulatory   pressure   affecting   the  operation   of   advertising  displays.
Accordingly, although the Company's  experience to date  is that the  regulatory
environment has not adversely impacted the Company's business, other than in the
newly  acquired Jacksonville market, no assurance  can be given that existing or
future laws or regulations will not  materially adversely affect the Company  at
some time in the future.
 
OUTDOOR ADVERTISING PROPERTIES; OFFICE AND PRODUCTION FACILITIES
 
    OUTDOOR  ADVERTISING SITES.   After giving  effect to  the Acquisitions, the
Company owns or  has permanent easements  on approximately 364  parcels of  real
property  that  serve  as the  sites  for  its outdoor  displays.  The Company's
remaining approximately 17,174 advertising display sites are leased or licensed.
 
    The Company's leases are  for varying terms  ranging from month-to-month  or
year-to-year  to terms  of ten  years or  longer, and  many provide  for renewal
options. There is no significant concentration  of displays under any one  lease
or  subject to negotiation with  any one landlord. The  Company believes that an
important part of its management activity  is to manage its lease portfolio  and
negotiate suitable lease renewals and extensions.
 
    OFFICE  AND PRODUCTION  FACILITIES.   The Company's  principal executive and
administration offices are located in  Chicago, Illinois in a 6,956-square  foot
space   leased  by  the  Company.  In  addition,  after  giving  effect  to  the
Acquisitions, the Company has an office and complete production and  maintenance
facility  in each  of Addison,  Illinois (40,000  square feet);  Orlando (20,500
square feet); Memphis  (24,844 square feet);  Chattanooga (14,580 square  feet);
Ocala (11,700 square feet); Myrtle Beach (14,792 square feet); Milwaukee (18,367
square  feet);  Indianapolis (23,648  square  feet); Des  Moines  (15,320 square
feet); Minneapolis/St. Paul  (82,547 square feet);  Jacksonville (16,000  square
feet);  Evansville  (16,000  square feet);  Philadelphia  (32,000  square feet);
Washington,  D.C.  (15,668  square   feet);  Salisbury  (12,000  square   feet);
Wilmington  (5,700  square feet);  Baltimore  (8,000 square  feet);  Yonkers, NY
(4,900 square feet);  and Kingston,  NY (3,000 square  feet) and  a sales,  real
estate and administration office in each of Dallas (2,000 square feet); New York
(6,000   square  feet);  and   Orange  County,  CA   (4,000  square  feet).  The
Indianapolis,  Addison,   Orlando,   Milwaukee,  Jacksonville,   Myrtle   Beach,
Chattanooga,  Ocala,  Evansville,  Philadelphia,  Washington,  D.C.,  Salisbury,
Wilmington, Yonkers and Kingston facilities  are owned and all other  facilities
are  leased.  The Company  considers its  facilities to  be well  maintained and
adequate for its current and reasonably anticipated future needs.
 
EMPLOYEES
 
    At December 31, 1996, the Company employed approximately 786 people, of whom
approximately 192  were  primarily engaged  in  sales and  marketing,  372  were
engaged  in painting, bill posting and  construction and maintenance of displays
and  the  balance  were  employed  in  financial,  administrative  and   similar
capacities.  Of those employees, the following number below to unions: Milwaukee
(16  employees),   Minneapolis/St.  Paul   (22  employees),   Philadelphia   (45
employees),  Washington D.C. (12  employees) and Wilmington  (14 employees). The
Company considers its  relations with the  unions and with  its employees to  be
good.
 
LITIGATION
 
    The  Company is involved  in litigation in the  ordinary course of business,
including disputes  involving  advertising contracts,  site  leases,  employment
claims  and  construction  matters.  The Company  is  also  involved  in routine
administrative and judicial proceedings regarding  permits and fees relating  to
outdoor advertising structures and compensation for condemnations. None of these
proceedings,  in the opinion of management, is likely to have a material adverse
effect on the Company.
 
                                       44
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The table below sets forth certain information with respect to the directors
and executive officers of the Company.
 
<TABLE>
<CAPTION>
                                                                                                       YEARS WITH
          NAME                 AGE                               POSITION                                COMPANY
- -------------------------      ---      -----------------------------------------------------------  ---------------
<S>                        <C>          <C>                                                          <C>
Daniel L. Simon*                   45   Chief Executive Officer, President and Director                        23
Brian T. Clingen                   37   Vice President, Chief Financial Officer and Director                    8
Paul G. Simon*                     43   Vice President, Secretary and General Counsel                           6
Michael J. Roche                   46   Director                                                                2
Michael B. Goldberg                49   Director                                                               **
Frank K. Bynum, Jr.                33   Director                                                               **
</TABLE>
 
- ------------------------
 *  Daniel L. and Paul G. Simon are brothers.
 
**  Became a director in 1996.
 
    DANIEL L. SIMON,  a founder and  a principal beneficial  stockholder of  the
Company,  has been the President of the  Company since 1989 and a director since
its formation. Mr. Simon has 23  years of experience in the outdoor  advertising
industry  and serves on the executive  and legislative committees of the Outdoor
Advertising Association of America.
 
    BRIAN T. CLINGEN has served as Vice President and Chief Financial Officer of
the Company since December 1987 and as a director since 1990. From 1983 to 1987,
Mr. Clingen  worked for  Elmore  Group ("Elmore"),  a diversified  property  and
service  company, and served as Chief Financial Officer of an Elmore subsidiary.
Mr. Clingen is a certified public accountant.
 
    PAUL G. SIMON  has been Vice  President and General  Counsel of the  Company
since 1989 and has served as Secretary of the Company since July 1991. Mr. Simon
was  in the private practice of law  in Illinois from 1978 to 1989, specializing
in commercial litigation, general corporate matters, real estate and mergers and
acquisitions. Mr. Simon represented the Company as outside counsel from 1981  to
1989.
 
    MICHAEL  J. ROCHE has been  National Marketing Manager (Licensed Businesses)
for Sears,  Roebuck and  Co. since  1985.  Prior thereto,  he was  an  Assistant
Marketing  Manager from 1984 to 1985 and a National Sales Promotion Manager from
1980 to 1984 for Sears, Roebuck and  Co. In 1997, Mr. Roche became the  Director
of  Marketing for  Sears Home  Services. Mr.  Roche has  been a  director of the
Company since November 1993.
 
    MICHAEL B. GOLDBERG has been a director of the Company since April 5,  1996.
Mr. Goldberg has been a Managing Director of Kelso & Company, L.P. since October
1991.  Mr. Goldberg served as a Managing Director and jointly managed the merger
and acquisitions department  at The First  Boston Corporation from  1989 to  May
1991.  Mr.  Goldberg was  a partner  at the  law firm  of Skadden,  Arps, Slate,
Meagher &  Flom  from 1980  to  1989. Mr.  Goldberg  is a  director  of  Hosiery
Corporation of America, Inc. and United Refrigerated Services, Inc.
 
    FRANK  K. BYNUM, JR. has been a director of the Company since July 1996. Mr.
Bynum has been a Vice  President of Kelso & Company,  L.P. since July 1991,  and
was  an Associate of Kelso & Company, L.P. from October 1987 to July 1991. He is
a director  of Hosiery  Corporation of  America, Inc.,  IXL Holdings,  Inc.  and
United Refrigerated Services, Inc.
 
    For  their services as directors, the members  of the Board of Directors who
are not employees of the  Company, UOI, or affiliates  of Kelso & Company,  L.P.
are  paid an  aggregate of  $10,000 annually.  All directors  are reimbursed for
reasonable expenses associated with their attendance at meetings of the Board of
Directors.
 
                                       45
<PAGE>
    The Company  instituted a  classified Board  of Directors  immediately  upon
consummation  of the Offering. Upon the completion of their initial terms, which
vary from one to three years, all directors of the Company will hold office  for
three-year terms until the next annual meeting of stockholders of the Company or
until  their  successors are  duly elected  and  qualified. See  "Description of
Capital Stock -- Special Provisions of Certificate of Incorporation, Bylaws  and
Delaware  Law." Executive officers  of the Company  are elected by  the Board of
Directors on  an annual  basis  and serve  at the  discretion  of the  Board  of
Directors.
 
    On  December 23, 1992, Kelso & Companies, Inc., the general partner of Kelso
& Company, L.P., and its chief  executive officer, without admitting or  denying
the  findings contained therein, consented to an administrative order in respect
of an  inquiry by  the  Securities and  Exchange Commission  (the  "Commission")
relating to the 1990 acquisition of a portfolio company by an affiliate of Kelso
&  Companies,  Inc. The  order found  that the  tender offer  filing by  Kelso &
Companies, Inc. in connection with the acquisition did not comply fully with the
Commission's  tender  offer  reporting   requirements,  and  required  Kelso   &
Companies,   Inc.  and  its  chief  executive   officer  to  comply  with  these
requirements in the future.
 
    The Company has an agreement with Kelso & Company, L.P. that permits Kelso &
Company, L.P. to nominate  two persons for  the Board of  Directors to be  voted
upon  by  the shareholders.  Messrs. Goldberg  and Bynum  have been  retained as
directors as a  result of such  agreement. The agreement  also provides that  at
least  one of  such nominees, if  elected to  the Board of  Directors, will also
serve on the Board's compensation committee. See "Certain Transactions."
 
                                       46
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following   table  sets   forth  certain   information  regarding   the
compensation  paid during 1994,  1995 and 1996 to  the Company's Chief Executive
Officer and each  other executive officer  whose total annual  salary and  bonus
that year exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     ANNUAL COMPENSATION
                                                             -----------------------------------      ALL OTHER
NAME AND PRINCIPAL POSITION                                    YEAR       SALARY        BONUS      COMPENSATION (2)
- -----------------------------------------------------------  ---------  -----------  -----------  ------------------
<S>                                                          <C>        <C>          <C>          <C>
Daniel L. Simon (1)........................................       1996  $   222,918            0      $    1,000
 President and                                                    1995      244,379            0           1,000
 Chief Executive Officer                                          1994      249,250            0             500
Brian T. Clingen (1).......................................       1996  $   144,867            0      $    1,000
 Chief Financial                                                  1995      145,128            0           1,000
 Officer and Vice                                                 1994      145,852            0             500
 President
Paul G. Simon (1)..........................................       1996  $   168,507  $   125,000      $    1,000
 Vice President, Secretary and                                    1995      158,176            0           1,000
 General Counsel                                                  1994      158,968            0             500
</TABLE>
 
- ------------------------
(1) Does  not include value  of warrants granted  in April 1996  pursuant to the
    1996 Warrant Plan to Daniel L. Simon, Brian T. Clingen and Paul G. Simon.
 
(2) Represents contributions  made  by  the  Company  on  behalf  of  the  named
    executive officers to a 401(k) plan.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                                   POTENTIAL
                                                                                                REALIZABLE VALUE
                                    INDIVIDUAL GRANTS                                              AT ASSUMED
- ------------------------------------------------------------------------------------------        ANNUAL RATES
                                    NUMBER OF      PERCENT OF                                    OF STOCK PRICE
                                    SECURITIES    TOTAL OPTIONS                                   APPRECIATION
                                    UNDERLYING     GRANTED TO      EXERCISE                     FOR OPTION TERM
                                     OPTIONS      EMPLOYEES IN       PRICE     EXPIRATION   ------------------------
              NAME                 GRANTED (#)   FISCAL YEAR (1)    ($/SH)      DATE (2)        5%           10%
- ---------------------------------  ------------  ---------------  -----------  -----------  -----------  -----------
<S>                                <C>           <C>              <C>          <C>          <C>          <C>
Daniel L. Simon
  Series I Warrants..............      595,000         24.00%      $    5.00     4/5/2006     1,870,961    4,741,383
  Series II Warrants.............      700,000         28.33%      $    5.00     4/5/2006     2,201,131    5,578,098
  Series III Warrants............      700,000         28.33%      $    5.00     4/5/2006     2,201,131    5,578,098
Brian T. Clingen
  Series I Warrants..............      105,006          4.25%      $    5.00     4/5/2006       330,188      836,762
  Series II Warrants.............      123,536          5.00%      $    5.00     4/5/2006       388,455      984,422
  Series III Warrants............      123,536          5.00%      $    5.00     4/5/2006       388,455      984,422
Paul G. Simon
  Series I Warrants..............      123,530          5.00%      $    5.00     4/5/2006       388,436      984,375
</TABLE>
 
- ------------------------
 
(1)  Warrants  to purchase  an  aggregate of  2,470,608  shares of  Common Stock
    pursuant to  the 1996  Warrant  Plan were  granted  to the  named  executive
    officers during 1996.
 
(2)  The Expiration Date is the earlier of  either (i) April 5, 2006 or (ii) the
    date of  resignation or  termination of  employment of  the named  executive
    officer.
 
                                       47
<PAGE>
              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                       NUMBER OF SECURITIES
                                                                      UNDERLYING UNEXERCISED      VALUE OF UNEXERCISED
                                                                            OPTIONS AT            IN-THE-MONEY OPTIONS
                                    SHARES ACQUIRED       VALUE          FISCAL YEAR-END,          AT FISCAL YEAR-END,
                                      ON EXERCISE       REALIZED     EXERCISABLE/UNEXERCISABLE  EXERCISABLE/UNEXERCISABLE
NAME                                      (#)              ($)                (#)(1)                     ($)(2)
- ---------------------------------  -----------------  -------------  -------------------------  -------------------------
<S>                                <C>                <C>            <C>                        <C>
Daniel L. Simon..................         --               --                 1,995,000/0           $    36,907,500/0
Brian T. Clingen.................         --               --                   352,078/0           $     6,513,443/0
Paul G. Simon....................         --               --                   123,530/0           $     2,285,305/0
</TABLE>
 
- ------------------------
(1)  The number of  securities underlying exercisable  and unexercisable options
    are expressed in shares of Common Stock.
 
(2) Valuation of  these options  is based  on the  closing price  of $23.50  for
    Common Stock, as quoted on the Nasdaq National Market on December 31, 1996.
 
    The  Company currently maintains two life insurance policies covering Daniel
L. Simon,  each  in  the  amount  of $2.5  million.  The  Company  is  the  sole
beneficiary  under each  policy. Pursuant  to a  buy-sell agreement  between the
Company and Mr. Simon, the Company has agreed  to use up to $3.5 million of  the
proceeds  from these  policies to  purchase a portion  of Mr.  Simon's shares of
Common Stock of the Company from his estate.
 
THE 1996 WARRANT PLAN
 
    The 1996 Warrant Plan (the "1996 Warrant Plan") was adopted by the Board  of
Directors  of the Company in April 1996 in order to advance the interests of the
Company by  affording certain  key executives  and employees  an opportunity  to
acquire  a proprietary interest  in the Company and  thus to stimulate increased
personal interest  in such  persons in  the  success and  future growth  of  the
Company.  The 1996 Warrant Plan is administered by the Compensation Committee of
the Company. Pursuant to  the 1996 Warrant  Plan, Daniel L.  Simon and Brian  T.
Clingen  were awarded warrants in April 1996  which have been divided into three
series (the "Series I  Warrants," the "Series II  Warrants" and the "Series  III
Warrants,"  and collectively, the "Management Warrants"). In July 1996, the 1996
Warrant Plan was amended to, among other things (i) adjust the warrant  exercise
price  for the  Series II Warrants  and the  Series III Warrants  from $5.00 per
share (as adjusted to reflect the  16 for 1 stock split)  to (X) in the case  of
the  Series II Warrants,  the closing sale price  of a share  of Common Stock as
reported on the Nasdaq (the "Closing  Price") for the day immediately  preceding
any such exercise minus $.01, PROVIDED, HOWEVER, that if at any time the average
of the Closing Prices for any 30 consecutive trading days is equal to or greater
than  $16.25 AND the Closing  Price for the last day  of such thirty day trading
period is equal to or greater than $16.25, then the warrant exercise price shall
thereafter be $5.00, and (Y) in the case of the Series III Warrants, the Closing
Price for the day immediately preceding any such exercise minus $.01,  PROVIDED,
HOWEVER,  that  if at  any time  the average  of  the Closing  Price for  any 30
consecutive trading days  is equal  to or greater  than $20.00  AND the  Closing
Prices for the last day of such thirty day trading period is equal to or greater
than $20.00, then the warrant exercise price shall thereafter be $5.00; and (ii)
make  each class of Warrants fully exercisable.  The Series I Warrants Series II
Warrants and Series  III Warrants are  fully exercisable at  a warrant  exercise
price  of $5.00 per share. The Warrants  may not be sold, assigned, transferred,
exchanged or otherwise  disposed of except  under certain limited  circumstances
including by will or the laws of descent and distribution. The Company consented
to  an assignment by  Daniel L. Simon and  Brian T. Clingen to  Paul G. Simon of
123,530 Series I Warrants. A total of 2,470,608 shares of Common Stock have been
reserved for issuance  pursuant to the  Warrants issued under  the 1996  Warrant
Plan.  As of the date of this Prospectus, Daniel L. Simon holds 595,000 Series I
Warrants, 700,000 Series II Warrants and  700,000 Series III Warrants; Brian  T.
Clingen holds 105,006 Series I Warrants, 123,536
 
                                       48
<PAGE>
Series  II Warrants  and 123,536  Series III Warrants;  and Paul  G. Simon holds
123,530  Series  I  Warrants.  The   Company  recognized  a  one-time   non-cash
compensation  charge of approximately $9 million in the quarter to be ended June
30, 1996 relating to the issuance of the Warrants under the 1996 Warrant Plan.
 
AUDIT COMMITTEE; COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In July 1996,  the Board  of Directors formed  an Audit  Committee which  is
responsible  for reviewing the Company's accounting controls and recommending to
the Board of  Directors the engagement  of the Company's  outside auditors.  The
members  of the Company's Audit Committee are  Daniel L. Simon, Michael J. Roche
and Frank K. Bynum.
 
    The Company  did  not  have  a  compensation  committee  in  1995.  Instead,
compensation  decisions  were made  by the  Board of  Directors of  the Company.
Daniel L. Simon,  Lawrence J. Simon,  (brother of  Daniel L. Simon  and Paul  G.
Simon) and Brian T. Clingen served as a members of the Board of Directors of the
Company  and as executive officers of the Company during 1995. Lawrence J. Simon
resigned as an officer  and director of  the Company in  October 1995. No  other
individual  who was a director of the Company during 1995 was also an officer or
employee of the Company during 1995. In July 1996, the Board of Directors formed
a Compensation Committee which  is responsible for  reviewing and approving  the
amount  and  type of  consideration  to be  paid  to senior  management  and for
administering the 1996 Warrant Plan. See "Management -- The 1996 Warrant  Plan."
The  members of the Company's Compensation  Committee are Daniel L. Simon, Brian
T. Clingen and  Michael B. Goldberg.  The Company has  agreed that a  KIA V  (as
defined  below) designee will be on the  Compensation Committee so long as there
is such a designee on the Board of Directors.
 
                                       49
<PAGE>
                              CERTAIN TRANSACTIONS
 
    On April 5, 1996, the Company issued to Kelso Investment Associates V,  L.P.
("KIA  V") and Kelso Equity  Partners V, L.P. ("KEP  V") and certain individuals
designated by Kelso &  Company, L.P. (the "Kelso  Designees") 186,500 shares  of
Class  B Common  Stock and 188,500  shares of Class  C Common Stock  (prior to a
subsequent 16 for 1 stock split) in exchange for $30,000,000. At such time,  the
Company  also agreed to pay  a one-time fee of $1,250,000  in cash and an annual
fee of $150,000 to Kelso & Company, L.P.,  an affiliate of KIA V and KEP V,  for
consulting  and advisory  services to the  Company. Messrs.  Goldberg and Bynum,
directors  of  the   Company,  are   Managing  Director   and  Vice   President,
respectively,  of Kelso & Company, L.P., limited partners of the general partner
of KIA V and limited partners of KEP V.
 
    In July 1996,  the Company entered  into agreements  with KIA V,  KEP V  and
certain  individual shareholders relating to certain rights  of KIA V, KEP V and
certain individual shareholders as holders of  Class B Common Stock and Class  C
Common  Stock of the Company. Pursuant to such agreements, the Company agreed to
reclassify the shares of Class  B Common Stock and Class  C Common Stock into  a
total  of 6,000,000 shares of Common Stock,  of which 2,500,000 shares were sold
in the Offering. See "Principal Stockholders." Pursuant to such agreements,  the
annual  consulting and advisory fee of $150,000 payable to Kelso & Company, L.P.
was terminated  but  Kelso  &  Company, L.P.'s  reimbursement  of  expenses  and
indemnification rights in connection therewith remained in effect. In connection
with the Offering, Kelso & Company, L.P. received a one-time fee of $650,000. In
addition,  as  a  result of  the  reclassification,  KIA V,  KEP  V  and certain
individual shareholders have  the same  rights as  holders of  Common Stock.  In
connection  with  the  reclassification, KIA  V,  KEP V  and  certain individual
shareholders  were  granted  four  demand  registration  rights,  were   granted
"piggy-back"  registration rights, and  KIA V was granted  the right to nominate
two persons  for seats  on  the Board  of  Directors to  be  voted upon  by  the
stockholders,  with one  of such directors,  if elected,  to be a  member of the
Compensation Committee. Pursuant to such  agreements, Daniel L. Simon, Brian  T.
Clingen and Paul G. Simon were provided with four demand registration rights and
"piggy-back" registration rights.
 
    As  a component of  its growth strategy,  in July 1995,  the company entered
into a consulting  agreement with  Urban Development,  L.L.C. ("Urban")  whereby
Urban  shall consult with, and  develop new sign locations  in the Milwaukee and
Chicago markets for, the Company. Urban agreed to provide consulting services to
the Company over a period of 10  years in consideration of $1,400,000 which  was
paid  on such date. The managing member of  Urban is Lawrence J. Simon, a former
officer and director of the Company, and the brother of Daniel L. Simon and Paul
G. Simon.  Lawrence  J. Simon  resigned  as a  director  and an  executive  vice
president of the Company on October 4, 1995.
 
    In  April 1996, the Company acquired  four painted bulletin faces in Chicago
from Paramount Outdoor,  Inc. ("Paramount")  in an  asset purchase  transaction.
David  L. Quas and Jay Sauber who are the General Managers and Sales Managers of
the Company  are the  owners of  Paramount.  In exchange  for the  four  painted
bulletin  faces,  the Company  agreed to  pay $500,000  in cash  at the  time of
purchase, $1,400  monthly for  the next  24 months  and an  additional  $168,000
payable  two  years  after  such purchase  date,  provided,  the  gross revenues
received by the Company from the  purchased assets equal or exceed $333,600.  In
1993,  Paramount had  purchased the Chicago  sites (including  the lease rights,
permits and structures) from a joint venture between the Company and HMS,  Inc.,
an  unaffiliated entity,  for $100,000,  which the  Company believes represented
market price.
 
    All of  the transactions  described  above were  approved by  the  Company's
independent  outside director. The Company will  not engage in transactions with
its affiliates in the future unless the terms of such transactions are  approved
by  a  majority  of its  independent  outside  directors. In  addition,  the UOI
Indentures and  Amended  Credit Facility  impose  limitations on  the  Company's
ability  to engage  in such transactions.  See "Description  of Indebtedness and
Other Commitments."
 
                                       50
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    The table below sets forth the  number and percentage of outstanding  shares
of  Common Stock  that will be  beneficially owned  by (i) each  director of the
Company, (ii) each executive officer  identified under "Management --  Executive
Compensation,"  (iii) all directors  and executive officers of  the Company as a
group and (iv) each person known by the Company to own beneficially more than 5%
of the Common Stock. The Company  believes that each individual or entity  named
has  sole investment  and voting  power with respect  to shares  of Common Stock
indicated as beneficially owned by them, except as otherwise noted.
 
   
<TABLE>
<CAPTION>
                                                                                            BENEFICIAL OWNERSHIP OF
                                                                                                 COMMON STOCK
                                                                                         -----------------------------
                                                                                            NUMBER OF      PERCENT OF
NAME OF BENEFICIAL OWNER                                                                     SHARES          CLASS
- ---------------------------------------------------------------------------------------  ---------------  ------------
<S>                                                                                      <C>              <C>
Daniel L. Simon .......................................................................     8,453,208(1)        32.3%
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Brian T. Clingen ......................................................................     1,279,938(2)         5.2
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Paul G. Simon .........................................................................       124,530(3)            (4)
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Michael J. Roche ......................................................................         2,000             --(4)
 333 Beverly Road, E5-312A
 Hoffman Estates, Illinois 60179
Michael B. Goldberg (6)(8) ............................................................     3,055,110           12.7
 Director
Frank K. Bynum, Jr. (5)(6) ............................................................        30,688             --(4)
 Director
Kelso Investment Associates V, L.P. (6)(7).............................................     2,847,871           11.8
Kelso Equity Partners V, L.P. (6)(7)...................................................       151,779             --(4)
Joseph S. Schuchert (6)(8).............................................................     2,999,650           12.4
Frank T. Nickell (6)(8)................................................................     3,134,879           13.0
George E. Matelich (6)(8)..............................................................     3,063,293           12.9
Thomas R. Wall, IV (6)(8)..............................................................     3,080,072           12.8
All directors and executive officers as a group (6 persons)(9) ........................     8,672,156(9)        32.6
</TABLE>
    
 
- ------------------------
(1) Daniel L.  Simon's beneficial  ownership includes 4,933,220  shares that  he
    owns directly, 32,520 shares held by the Simon Family Foundation of which he
    is a director, 88,000 shares held by The Simon Family Limited Partnership of
    which  he  is  a general  partner,  1,995,000  shares issuable  to  him upon
    exercise of the Management Warrants, 928,860 shares over which he has voting
    control pursuant to certain  voting trust agreements  with Brian T.  Clingen
    and  Paul G. Simon, and 475,608 shares issuable to Brian T. Clingen and Paul
    G. Simon upon exercise of the Management Warrants over which Daniel L. Simon
    has voting control pursuant to certain voting trust agreements.
 
(2) Brian T. Clingen  owns 802,852 shares directly,  352,078 shares issuable  to
    him upon exercise of the Management Warrants, and 125,008 shares held by The
    Clingen  Family Limited Partnership of which  he is a general partner, which
    represent 5.2% of the Common Stock.  The voting rights for such shares  have
    been granted to Daniel L. Simon pursuant to a voting trust agreement.
 
(3)  Paul G. Simon owns 1,000 shares directly and 123,530 shares issuable to him
    upon exercise of the Management Warrants which represent less than 1% of the
    Common Stock, the  voting rights  of which have  been granted  to Daniel  L.
    Simon pursuant to a voting trust agreement.
 
                                       51
<PAGE>
(4) Represents less than 1% of the Common Stock.
 
(5)  Mr. Bynum may be  deemed to share beneficial  ownership of shares of Common
    Stock owned of record by KIA V by virtue of his status as a limited  partner
    of the general partner of KIA V and as a limited partner of KEP V. Mr. Bynum
    disclaims  beneficial  ownership  of  such securities.  Mr.  Bynum  became a
    director of the Company following consummation of the Offering.
 
(6) The business address  for such person(s)  is c/o Kelso  & Company, 320  Park
    Avenue, 24th Floor, New York, New York 10022.
 
(7) KIA V and KEP V due to their common control, could be deemed to beneficially
    own each other's shares, but each disclaims such beneficial ownership.
 
(8)  Messrs. Schuchert,  Nickell, Matelich, Goldberg  and Wall may  be deemed to
    share beneficial ownership of shares of Common Stock owned of record by  KIA
    V  and KEP V, by  virtue of their status as  general partners of the general
    partner of  KIA V  and as  general  partners of  KEP V.  Messrs.  Schuchert,
    Nickell,  Matelich, Goldberg and Wall share investment and voting power with
    respect to securities  owned by  KIA V and  KEP V,  but disclaim  beneficial
    ownership  of  such securities.  Mr.  Goldberg has  been  a director  of the
    Company since April 1996.
 
(9) Excludes KIA V and KEP V shares as  well as shares that may be deemed to  be
    beneficially  owned by  Messrs. Schuchert,  Nickell, Matelich,  Goldberg and
    Wall.
 
                                       52
<PAGE>
                       DESCRIPTION OF NOTEHOLDER WARRANTS
 
GENERAL
 
    The Noteholder Warrants  were issued  pursuant to a  Warrant Agreement  (the
"Warrant  Agreement"), dated as of June 30, 1994, between the Company and United
States Trust Company of  New York, as warrant  agent (the "Warrant Agent").  The
Noteholder Warrants will expire on July 1, 2004. The Noteholder Warrants entitle
the  holders thereof to purchase, at a price of $.000625 per share, an aggregate
of 1,000,000 shares  of Common  Stock of which  612,800 shares  of Common  Stock
received  upon exercise of such Noteholder Warrants have been sold pursuant to a
Prospectus Supplement dated July 25, 1996. See "Selling Securityholders and Plan
of Distribution." Of the 62,500 Noteholder Warrants originally offered for sale,
38,300 Noteholder Warrants were exercised in exchange for Common Stock  pursuant
to and such Common Stock was sold pursuant to a Prospectus Supplement dated July
25,  1996. This  summary does not  purport to  be a complete  description of the
Noteholder Warrants or  the Warrant  Agreement and  is subject  to the  detailed
provisions  of, and  qualified in its  entirety by reference  to, the Noteholder
Warrants  and  the  Warrant  Agreement  (including  the  definitions   contained
therein).
 
EXERCISE OF NOTEHOLDER WARRANTS
 
    Prior  to July 1, 1999, the  Noteholder Warrants were not exercisable except
in connection with an  Initial Public Offering,  a Disposition, a  Non-Surviving
Combination  or a  Change of  Control (each,  as defined,  and each,  a "Trigger
Event"). The Company completed an Initial  Public Offering on July 26, 1996  and
accordingly,   the  holders   of  the   Noteholder  Warrants   (the  "Noteholder
Warrantholders") are entitled to exercise all  or a portion of their  Noteholder
Warrants  at any time on or prior to July 1, 2004, at which time all unexercised
Noteholder Warrants  will  expire,  subject  to  earlier  expiration  where  the
Noteholder  Warrantholders  have  Bring  Along Rights  (as  defined  below). The
Company shall  obtain, prior  to the  consummation of  a Disposition  where  the
Noteholder Warrantholders do not have Bring Along Rights (as hereafter defined),
a  written opinion  of an  independent nationally  recognized investment banking
firm with assets in excess of $1.0  billion to the effect that such  Disposition
is fair to the Noteholder Warrantholders from a financial point of view.
 
    There  is currently  no public  market for  the Noteholder  Warrants offered
hereby and  there can  be no  assurance that  an active  public market  for  the
Noteholder  Warrants will develop. The Noteholder  Warrants were sold as part of
the Units in the offering consummated by  the Company in June 1994. Because  the
Noteholder Warrants were part of the Units, the exercise price of the Noteholder
Warrants  was determined  as a  component of the  overall offering  price of the
Units, which was determined  by negotiations among the  Company and the  Initial
Purchaser.  Among  the  factors  considered in  making  such  determination were
prevailing market conditions, certain financial information of the Company,  the
current state of the economy as a whole and other factors deemed relevant.
 
BRING ALONG RIGHTS
 
    If  the Company  or the  stockholders of  the Company  enter into  a binding
agreement to effect (i)  a Non-Surviving Combination, (ii)  a Change of  Control
involving  a  sale  of 100%  of  the Common  Stock  of  the Company  or  (iii) a
Disposition involving the sale of all of the Company's assets, the Company shall
deliver notice  (the  "Bring  Along  Notice") to  the  Warrant  Agent  and  each
Noteholder  Warrantholder,  at  least  35  days prior  to  the  closing  of that
transaction, setting  forth the  relevant  terms of  that transaction  and  each
Noteholder  Warrantholder's  right (the  "Bring  Along Right")  to  exercise the
Noteholder Warrants within a 30-day period commencing on the date of such notice
(the "Bring Along Period").  Exercise of the  Noteholder Warrants following  the
delivery  of a  Bring Along Notice  will constitute agreement  by the Noteholder
Warrantholder to the Disposition, Non-Surviving  Combination or sale of 100%  of
the  Company's Common Stock, including such Noteholder Warrantholder's agreement
to sell  the Common  Stock  (the "Warrant  Shares")  received upon  exercise  of
Noteholder  Warrants, for  the sale  price and  on the  same terms  as the other
stockholders of the Company. Any Noteholder Warrant that is not exercised during
the Bring Along Period will expire at the end of the Bring Along Period.
 
                                       53
<PAGE>
REGISTRATION
 
    Pursuant to Registration Rights  Agreement, the Company  agreed to file  the
Registration  Statement, of  which this  Prospectus forms  a part,  covering the
issuance by the Company of the  Warrant Shares to the Noteholder  Warrantholders
upon  exercise  of  the  Noteholder  Warrants  and  resales  by  the  Noteholder
Warrantholders of the Noteholder Warrants and the Warrant Shares, and to use its
best efforts to  cause such  Registration Statement  to remain  effective for  a
period  of not less than 3 years after the last exercise of a Noteholder Warrant
not covered by such Registration  Statement. Holders of Noteholder Warrants  and
Warrant  Shares may  be required  to deliver certain  information to  be used in
connection with the continuing effectiveness  of the Registration Statement.  If
this  Registration Statement is declared effective but thereafter shall cease to
be effective for  any period in  excess of  five business days  (each, a  "Shelf
Registration  Default"),  the  Company is  obligated  to pay  to  the Noteholder
Warrantholders and to  holders of  the Warrant Shares  (other than  a holder  of
Noteholder  Warrants or Warrant Shares that  were acquired through a disposition
pursuant to  an  effective registration  statement)  liquidated damages  in  the
amount  of $1.00 per Noteholder Warrant or  Warrant Share for each 90-day period
(or portion thereof) immediately following such Shelf Registration Default until
the Registration Statement is declared effective or again becomes effective,  as
the  case may  be, up to  a maximum of  $2.00 per Noteholder  Warrant or Warrant
Share. All accrued liquidated damages shall be paid to holders of record of  the
Noteholder  Warrants or Warrant Shares on the  last day of each calendar quarter
during which any such payment shall have become due.
 
LIQUIDATION OF THE COMPANY
 
    In the event  of any  voluntary or involuntary  liquidation, dissolution  or
winding  up of the  Company, each Noteholder Warrantholder  shall be entitled to
share, with  respect  to  the  Warrant Shares  issuable  upon  exercise  of  his
Noteholder  Warrants, equally and ratably in  any cash or non-cash distributions
payable to holders of any class of Common Stock of the Company payable upon  the
exercise  of  such Noteholder  Warrant.  Noteholder Warrantholders  will  not be
entitled to receive payment of any such distribution until the surrender to  the
Warrant  Agent of  their Noteholder  Warrants in  accordance with  the terms and
provisions of the Warrant Agreement.
 
CASH DIVIDENDS
 
    If the Company pays any cash dividend on, or any other cash distribution  in
respect  of  its Common  Stock, it  shall pay  each Noteholder  Warrantholder an
amount in cash  equal to  the amount  such Noteholder  Warrantholder would  have
received  if such  Noteholder Warrantholder  had been  the record  holder of the
Warrant Shares issuable  upon exercise  of his  Noteholder Warrants  immediately
prior to the record date for such dividend or distribution.
 
ANTI-DILUTION ADJUSTMENTS
 
    The  number of Warrant Shares issuable upon exercise of a Noteholder Warrant
will be  adjusted upon  the  occurrence of  certain events,  including,  without
limitation  (i) the payment of a dividend  on, or the making of any distribution
in respect  of, Common  Stock of  the Company  in (a)  shares of  the  Company's
capital  stock  (including Common  Stock), (b)  options,  warrants or  rights to
purchase, or securities  convertible into  or exchangeable  or exercisable  for,
shares  of Common Stock or other securities  of the Company or any other person,
or (c) certain evidences  of indebtedness of  the Company or  any assets of  the
Company  or (ii) the issuance of Common  Stock or securities convertible into or
exercisable or exchangeable  for shares of  Common Stock at  a price below  fair
market  value. An adjustment  will also be  made in the  event of a combination,
subdivision or reclassification of  the Common Stock.  Adjustments will be  made
whenever and as often as any specified event requires an adjustment to occur.
 
AMENDMENT
 
    From time to time, the Company and the Warrant Agent, without the consent of
the Noteholder Warrantholders, may amend or supplement the Warrant Agreement for
certain  purposes,  including curing  defects or  inconsistencies or  making any
change that does not  materially adversely affect the  rights of any  Noteholder
Warrantholder.  Any other amendment or supplement to the Warrant Agreement shall
require the written consent of the holders of a majority of the then outstanding
Noteholder Warrants. The
 
                                       54
<PAGE>
consent of  each Noteholder  Warrantholder affected  shall be  required for  any
amendment  pursuant to which the exercise price would be increased or the number
of shares of Common Stock purchasable upon exercise of Noteholder Warrants would
be decreased  (other  than  pursuant  to adjustments  provided  in  the  Warrant
Agreement)  or for any  change in the  Trigger Events (or  rights or obligations
upon the  occurrence of  any such  Trigger Event)  in a  manner adverse  to  any
Noteholder Warrantholder.
 
REPORTS
 
    The  Company  will  file with  the  Warrant  Agent, to  be  provided  to the
Noteholder  Warrantholders  within  15  days  after  it  files  them  with   the
Commission,  copies of  its annual  and quarterly  reports and  the information,
documents and reports that the Company  is required to file with the  Commission
pursuant  to Section 13 or  15(d) of the Exchange  Act. Notwithstanding that the
Company may not be required to  remain subject to the reporting requirements  of
Section 13 or 15(d) of the Exchange Act, the Company shall continue to file with
the  Commission  and provide  the Warrant  Agent and  the holders  of Noteholder
Warrants with  such annual  reports and  such information,  documents and  other
reports (or copies of such portion of any of the foregoing as the Commission may
by  rules or regulations prescribe) which are  specified in Sections 13 or 15(d)
of the Exchange Act.
 
FORM OF NOTEHOLDER WARRANTS
 
    The Noteholder Warrants were initially issued in the form of a single, fully
registered  global  warrant  (the  "Global  Warrant")  with  certain  restricted
securities  legends  affixed  thereto,  and  were  available  initially  only in
book-entry form. The  Global Warrant  was deposited  with the  Warrant Agent  as
custodian  for The Depository Trust Company (the "Depository") and registered in
the name  of Cede  & Co.,  the Depository's  nominee. Beneficial  interests  are
currently  shown on, and transfers thereof  are currently effected only through,
the records maintained by the Depository and its participants. All  requirements
with  respect to  the Global  Warrants and  legends on  Noteholder Warrants have
ceased to apply, and certificated Warrants without legends are available to  the
Noteholder Warrantholders and transferees thereof.
 
MISCELLANEOUS
 
    The  Noteholder Warrant will  not entitle the  holder thereof to  any of the
rights of  a  holder  of  capital  stock  of  the  Company,  including,  without
limitation,  the  right  to  vote  at  or  receive  notice  of  meetings  of the
stockholders or the  Company, except as  specifically set forth  in the  Warrant
Agreement.
 
CERTAIN DEFINITIONS
 
    Set  forth below  are certain defined  terms used in  the Warrant Agreement.
Reference is made  to the Warrant  Agreement for a  complete description of  all
such  terms, as  well as any  other capitalized  terms used herein  for which no
definition is provided.
 
    "CHANGE OF CONTROL"  means the occurrence  of one or  more of the  following
events:  (a) the Permitted  Holders shall cease to  beneficially own (within the
meaning of Rule 13d-3  under the Exchange Act),  directly or indirectly,  Voting
Stock representing at least 40% of the total voting power of all Voting Stock of
the  Company; (b) any Person or group (as  such term is used in Section 13(d)(3)
of the Exchange Act), other than  the Permitted Holders, shall beneficially  own
(within  the  meaning  of  Rule  13d-3  under  the  Exchange  Act),  directly or
indirectly, Voting Stock representing more than 30% of the total voting power of
all Voting Stock of the Company; (c) the individuals who on the date of  initial
issuance  of the Secured Notes constitute the  Board of Directors of the Company
(together with any new or replacement directors whose election was approved by a
vote of  at least  two-thirds of  the directors  of the  Company then  still  in
office,  other than new  directors elected pursuant  to the exercise  of a class
voting right granted to the holders of  any class or series of Capital Stock  of
the Company) shall cease for any reason to constitute a majority of the Board of
Directors of the Company or a majority of the Board of Directors of UOI; (d) the
merger  or consolidation of the Company with,  or the sale, lease or transfer of
all or substantially all the Company's assets  to, any Person or group (as  such
term  is  used  in  Section  13(d)(3)  under  the  Exchange  Act);  or  (e)  the
stockholders of  the  Company  shall  approve  any  plan  or  proposal  for  the
liquidation or dissolution of the Company.
 
                                       55
<PAGE>
    "INITIAL  PUBLIC OFFERING" means an  underwritten primary public offering of
the Common Stock of the Company pursuant to an effective registration  statement
under  the Securities Act  which is the  initial public offering  of such Common
Stock.
 
    "NON-SURVIVING  COMBINATION"  means  the  merger,  consolidation  or   other
business  combination with one or more other  entities in a transaction in which
the Company is not the surviving entity.
 
    "DISPOSITION"  means  a   (a)  merger,  consolidation   or  other   business
combination  in  which the  Company is  the surviving  entity and  the Company's
stockholders receive  cash  or non-cash  consideration  in exchange  for  or  in
respect  of their shares  of capital stock  or (b) the  sale, lease, conveyance,
transfer or  other  disposition  (other  than  to the  Company  or  any  of  its
wholly-owned  subsidiaries)  in  any  single transaction  or  series  of related
transactions  (including  a   sale  and   leaseback  transaction)   of  all   or
substantially all the assets of the Company.
 
                          DESCRIPTION OF CAPITAL STOCK
 
    As  of the date  of this Prospectus, the  Company's authorized capital stock
consisted of 75,000,000 shares  of Common Stock, $.01  par value per share,  and
10,000,000  shares of preferred stock, $.01  par value per share (the "Preferred
Stock"). The following summary  of the Company's capital  stock is qualified  in
its   entirety  by  reference  to  the  Company's  Third  Amended  and  Restated
Certificate of  Incorporation (the  "Certificate of  Incorporation") and  Second
Amended and Restated Bylaws (the "Bylaws"), each of which is filed as an exhibit
to the registration statement of which this Prospectus is a part.
 
COMMON STOCK
 
    The  Company was authorized to issue 75,000,000 shares of Common Stock, $.01
par value per share.  As of the  date of this  Prospectus, 24,112,800 shares  of
Common  Stock are issued  and outstanding (excluding  2,857,808 shares of Common
Stock  issuable  upon  the  exercise  of  all  outstanding  warrants   including
Noteholder Warrants that have not been exercised.) See "Capitalization."
 
    Holders of Common Stock are entitled to one vote per share on all matters on
which  the holders  of Common  Stock are  entitled to  vote. Because  holders of
Common Stock  do  not  have cumulative  voting  rights  and the  Company  has  a
classified Board of Directors, the holders of a majority of the shares of Common
Stock  voting for the election of directors can  elect all of the members of the
Board of Directors standing for election  at any particular meeting. The  Common
Stock  is not redeemable and has no  conversion or preemptive rights. All of the
outstanding shares of Common Stock  are, and all of  the shares of Common  Stock
issuable  upon the exercise  of the Noteholder Warrants  offered hereby will be,
when issued and  paid for, fully  paid and  nonassessable. In the  event of  the
liquidation  or  dissolution of  the Company,  the holders  of Common  Stock are
entitled to  share  pro  rata in  any  of  the corporate  assets  available  for
distribution  to them. The Company may pay dividends if, when and as declared by
the Board of  Directors from funds  legally available therefor,  subject to  the
restrictions  set forth in the New  Credit Facility and the indentures governing
the Notes. See "Dividend Policy."
 
PREFERRED STOCK
 
    The Preferred  Stock  may be  issued  from time  to  time by  the  Board  of
Directors  as shares of one or more classes or series. Subject to the provisions
of the Certificate of Incorporation and limitations prescribed by law, the Board
of Directors is expressly authorized to  adopt resolutions to issue the  shares,
to  fix the number of shares and to change the number of shares constituting any
series,  and  to  provide  for  or  change  the  voting  powers,   designations,
preferences  and  relative,  participating, optional  or  other  special rights,
qualifications, limitations or restrictions  thereof, including dividend  rights
(including   whether  dividends  are  cumulative),   dividend  rates,  terms  of
redemption (including sinking  fund provisions),  redemption prices,  conversion
rights  and  liquidation preferences  of the  shares  constituting any  class or
series of the Preferred Stock, in each  case without any further action or  vote
by  the stockholders. The Company  has no current plans  to issue any additional
shares of Preferred Stock of any class or series.
 
                                       56
<PAGE>
    One of the  effects of  undesignated Preferred Stock  may be  to enable  the
Board  of Directors  to render  more difficult  or to  discourage an  attempt to
obtain control of the Company by means of a tender offer, proxy contest,  merger
or otherwise, and thereby to protect the continuity of the Company's management.
The  issuance  of  shares  of  the Preferred  Stock  pursuant  to  the  Board of
Directors' authority  described above  may adversely  affect the  rights of  the
holders  of Common Stock. For example, Preferred Stock issued by the Company may
rank prior to the Common Stock as to dividend rights, liquidation preference  or
both,  may have full or limited voting rights and may be convertible into shares
of Common Stock.  Accordingly, the  issuance of  shares of  Preferred Stock  may
discourage  bids  for the  Common Stock  or may  otherwise adversely  affect the
market price of the Common Stock.
 
THE 1996 WARRANT PLAN
 
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future  growth of the Company. The 1996  Warrant
Plan  is  administered  by the  Compensation  Committee  of the  Company.  For a
description of the 1996 Warrant Plan, see "Management -- The 1996 Warrant Plan."
 
CERTAIN OUTSTANDING RIGHTS
 
    On November  18, 1993,  the Company  entered into  the Capital  Appreciation
Right  Agreement with Connecticut General Life Insurance Company, Cigna Property
and Casualty  Insurance Company,  Life Insurance  Company of  North America  and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited  capital  appreciation rights  in the  capital stock  of the  Company in
exchange for a  waiver of  the prepayment penalty  in connection  with the  1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale  of all or substantially all of the issued and outstanding shares of common
stock or assets  of the Company,  or (iii)  the merger or  consolidation of  the
Company  or  UOI,  subject to  certain  exceptions. The  maximum  amount payable
pursuant to the agreement is  $3.8 million and is required  to be paid no  later
than  one year  following the triggering  event. The agreement  expires June 30,
1998.
 
SPECIAL PROVISIONS OF THE CERTIFICATE OF INCORPORATION, BYLAWS AND DELAWARE LAW
 
    Certain provisions of the Certificate of Incorporation and Bylaws as well as
certain provisions of Delaware law may be deemed to have an anti-takeover effect
or may  delay, defer  or  prevent a  tender offer  or  takeover attempt  that  a
stockholder  might consider in such stockholder's best interest, including those
attempts that might result  in a premium  over the market  price for the  shares
held by a stockholder.
 
    The  Certificate of Incorporation  provides that no  director of the Company
shall be  personally liable  to the  Company or  its stockholders  for  monetary
damages  for breach  of duty  as a  director, except  for liability  (i) for any
breach of the  director's duty of  loyalty to the  Company or its  stockholders,
(ii)  for  acts or  omissions  not in  good  faith or  that  involve intentional
misconduct or a knowing violation of law,  (iii) pursuant to Section 174 of  the
Delaware  General Corporation  Law or  (iv) for  any transaction  from which the
director derived an improper personal benefit. The effect of these provisions is
to  eliminate  the  rights  of   the  Company  and  its  stockholders   (through
stockholders'  derivative suits  on behalf of  the Company)  to recover monetary
damages against a director for breach of fiduciary duty as a director (including
breaches resulting from  grossly negligent behavior),  except in the  situations
described above.
 
    The  Bylaws  provide  that  the Company  will  indemnify  its  directors and
officers to the  fullest extent permissible  under Delaware General  Corporation
Law.  These  indemnification provisions  require the  Company to  indemnify such
persons against  certain  liabilities and  expenses  to which  they  may  become
subject  by reason of their service as a director or officer of the Company. The
provisions also  set  forth certain  procedures,  including the  advancement  of
expenses, that apply in the event of a claim for indemnification.
 
                                       57
<PAGE>
    DELAWARE ANTI-TAKEOVER LAW.  Section 203 of the Delaware General Corporation
Law  ("Section  203")  generally  provides  that  a  person  who,  together with
affiliates and associates owns, or  within three years did  own, 15% or more  of
the  outstanding voting stock of a corporation (an "Interested Stockholder") but
less than 85% of such stock may not engage in certain business combinations with
the corporation for a period of three  years after the date on which the  person
became   an  Interested  Stockholder   unless  (i)  prior   to  such  date,  the
corporation's board of directors approved either the business combination or the
transaction in which the  stockholder became an  Interested Stockholder or  (ii)
subsequent   to  such  date,  the  business   combination  is  approved  by  the
corporation's board of directors and authorized at a stockholders' meeting by  a
vote  of at least  two-thirds of the corporation's  outstanding voting stock not
owned by  the Interested  Stockholder. Section  203 defines  the term  "business
combination"  to encompass a wide  variety of transactions with  or caused by an
Interested Stockholder, including mergers,  asset sales, and other  transactions
in which the Interested Stockholder receives or could receive a benefit on other
than a pro rata basis with other stockholders.
 
    The  provisions of Section 203, coupled  with the Board's authority to issue
Preferred Stock without further stockholder action, could delay or frustrate the
removal of  incumbent directors  or a  change  in control  of the  Company.  The
provisions  also could discourage,  impede or prevent a  merger, tender offer or
proxy contest,  even  if such  event  would be  favorable  to the  interests  of
stockholders.  The  Company's  stockholders,  by adopting  an  amendment  to the
Certificate of Incorporation, may elect not to be governed by Section 203  which
election  would  be  effective  12  months  after  such  adoption.  Neither  the
Certificate of  Incorporation  nor  the  Bylaws exclude  the  Company  from  the
restrictions imposed by Section 203.
 
    CLASSIFIED  BOARD OF DIRECTORS.  The Certificate of Incorporation classifies
the Board  of Directors  into three  classes. The  first class  consists of  one
director  whose initial term expires  in 1997. The second  class consists of two
directors whose initial term  expires in 1998. The  third class consists of  two
directors whose initial term expires in 1999. At each annual meeting, the number
of directors equal to the number of directors in the class whose terms expire at
the  time  of such  meeting  shall be  elected to  hold  office until  the third
succeeding annual meeting. As a result  of this classification of directors,  no
shareholder  or group of shareholders  would be able to  elect a majority of the
Board of  Directors at  any single  meeting for  the election  of directors.  In
addition,  the  Delaware  General Corporation  Law  prohibits the  removal  of a
director of a  classified board  without cause.  This could  discourage a  proxy
contest for control of the Board of Directors.
 
    NOTICE  PROVISIONS.   The Bylaws  provide that  only business  or proposals,
including director nominations,  properly brought  before an  annual meeting  of
shareholders  may be conducted at such meeting.  In order to bring business or a
proposal before an annual meeting, a shareholder is required to provide  written
notice  to  the Company  at  least 45  days prior  to  the annual  meeting which
describes the business or proposal to be brought before the annual meeting,  the
name and address of the stockholder proposing the business, the class and number
of  shares of stock held  by such stockholder, and  any material interest of the
stockholder in the business to be  brought before the meeting. These  procedures
may  operate to limit the  ability of stockholders to  bring business before the
annual  meeting,  including  with  respect  to  the  nominee  of  directors   or
considering  any transaction  that could  result in a  change of  control of the
Company.
 
WARRANT AGENT
 
    The Warrant Agent for the Noteholder Warrants is United States Trust Company
of New York.
 
TRANSFER AGENT
 
    The Company's transfer agent and registrar  for the Common Stock is  LaSalle
National Trust, N.A.
 
                                       58
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    No  prediction can be  made as to the  effect, if any,  that market sales of
shares of Common Stock or  the availability of shares  of Common Stock for  sale
will  have on the market price prevailing from time to time. Nevertheless, sales
of substantial amounts of Common Stock of the Company in the public market after
the restrictions described  below lapse  could adversely  affect the  prevailing
market  price of the Common Stock and the ability of the Company to raise equity
capital in the future.
 
    As of  the  date of  this  Prospectus,  the Company  will  have  outstanding
24,112,800  shares of Common  Stock (excluding 2,857,808  shares of Common Stock
issuable pursuant  to  the  1996  Warrant Plan  and  Noteholder  Warrants).  See
"Capitalization"  and  "Description  of  Capital Stock."  Of  these  shares, the
13,630,000 shares of Common Stock are freely tradable without restriction  under
the Securities Act except for any shares purchased by "affiliates," as that term
is  defined in  the Securities  Act, of  the Company.  The remaining  shares are
"restricted securities"  within  the  meaning  of Rule  144  adopted  under  the
Securities  Act (the "Restricted  Shares"). The Restricted  Shares generally may
not be sold  unless they are  registered under  the Securities Act  or are  sold
pursuant  to an exemption  from registration, such as  the exemption provided by
Rule 144 or Rule 144A under the Securities Act.
 
    Certain of the Company's security holders and all of its executive  officers
and  directors  have  the  power  to dispose  of  a  total  of  8,672,156 shares
(including 2,470,608 shares issuable upon exercise of the Management  Warrants).
These  shares  will  not be  eligible  for  sale in  the  public  market without
registration unless such sales meet the conditions and restrictions of Rule  144
as  described below. KIA V and KEP V expect to distribute shares of Common Stock
to their respective partners, and may in the future sell or otherwise dispose of
Common Stock, including additional distribution to their respective partners.
 
    KIA V and KEP V distributed approximately 406,350 shares of Common Stock  to
certain  of its partners in  lieu of cash in  conjunction with the Offering. The
recipients of such distributions agreed with  KIA V, KEP V and the  underwriters
for  the Offering  not to offer,  sell, or  otherwise dispose of  such shares of
Common Stock prior to March 31, 1997 without the prior written consent of KIA  V
and  Alex. Brown & Sons Incorporated. KIA V, KEP V and their partners, Daniel L.
Simon, Brian  T.  Clingen  and  Paul  G.  Simon  and  certain  other  individual
shareholders  are entitled to  four demand and  certain "piggyback" registration
rights.
 
    In general, under Rule 144 as currently adopted and in effect in April 1997,
any person (or persons whose shares are aggregated), including an affiliate, who
has beneficially owned shares  for a period  of at least  one year (as  computed
under  Rule 144) is entitled to sell, within any three-month period, a number of
shares that does not exceed the greater of (i) 1% of the then-outstanding shares
of Common Stock (approximately 241,000 shares as of the date of this  Prospectus
(including  shares issuable  pursuant to  the 1996  Warrant Plan  and Noteholder
Warrants)) and (ii) the  average weekly trading volume  in the Company's  Common
Stock during the four calendar weeks immediately preceding the date on which the
notice  of such sale on Form 144 is  filed with the Commission. Sales under Rule
144 are also subject to certain provisions relating to notice and manner of sale
and the  availability  of  current  public information  about  the  Company.  In
addition,  a person (or persons whose shares are aggregated) who has not been an
affiliate of the Company at any time during the 90 days immediately preceding  a
sale,  and  who has  beneficially owned  the shares  of at  least two  years (as
computed under  Rule 144),  would be  entitled to  sell such  shares under  Rule
144(k)  without regard to  the volume limitation  and other conditions described
above. The  foregoing summary  of Rule  144 is  not intended  to be  a  complete
description thereof.
 
                                       59
<PAGE>
               DESCRIPTION OF INDEBTEDNESS AND OTHER COMMITMENTS
 
    The  following is  a description of  the principal  agreements governing the
indebtedness of the Company and UOI as of May 31, 1996. The following  summaries
of  certain provisions of the Amended Credit Facility and the UOI Indentures (as
such terms are defined  below) are qualified in  their entirety by reference  to
the  agreement to which each  summary relates, a copy of  which is an exhibit to
the registration statement of  which this Prospectus is  a part. See  "Available
Information."  Defined terms  used below and  not defined have  the meanings set
forth in the respective agreements.
 
THE DEBT TENDER OFFERS
 
    On June 23, 1994, the Company issued $50 million aggregate principal  amount
of  the Existing Company Notes and  50,000 Warrants to purchase 1,000,000 shares
of Common Stock  (after the  consummation of the  Offering and  the stock  split
contemplated  immediately prior thereto) pursuant  to an indenture (the "Secured
Note Indenture") between the Company and the United States Trust Company of  New
York, as trustee. In October 1996, the Company completed the Company Debt Tender
Offer to purchase all of the outstanding Existing Company Notes. Simultaneously,
UOI  completed the UOI Debt Tender Offer to purchase all of the then outstanding
Existing UOI  Notes.  These  tender  offers are  sometimes  referred  to  herein
collectively as the "Debt Tender Offers."
 
NEW CREDIT FACILITY AND AMENDED CREDIT FACILITY
 
    In October 1996, UOI entered into the New Credit Facility and, as amended in
May  1997, the Amended Credit Facility, the terms and conditions of which are as
set forth below:
 
    REVOLVING CREDIT FACILITY
 
    COMMITMENT; INTEREST.  The Revolving Credit Facility is a revolving line  of
credit facility providing for borrowings of up to $12.5 million that may be used
for   general  corporate   purposes  including   working  capital  requirements.
Borrowings under the Revolving Credit Facility may be in the form of  eurodollar
loans  or  announced  base rate  loans  as  determined by  UOI.  UOI  may prepay
borrowings under the  Revolving Credit  Facility, and  may reborrow  (up to  the
amount of the commitment then in effect) any amounts that are repaid or prepaid.
 
    TERMINATION  OF  COMMITMENT.    The  initial  commitment  of  $12.5  million
terminates on September 30, 2004, unless  extended, or upon the occurrence of  a
Change  of Control (as defined in the Amended Credit Facility). On each of these
dates, UOI is  required to  repay borrowings  (together with  fees and  interest
accrued  thereon and  any additional  amounts owing  under the  Revolving Credit
Facility) in excess of the commitment as reduced.
 
    SECURITY.  UOI's obligations under the Revolving Credit Facility are secured
by  first  priority  liens  (subject  to  certain  permitted  encumbrances)   on
substantially  all of the assets of UOI. In addition, UOI has pledged all of the
stock of its subsidiaries and the Company has pledged all of the stock of UOI as
security for UOI's obligations.
 
    COVENANTS.  The Revolving Credit Facility restricts UOI and its subsidiaries
from, among other things: (i) changes in business; (ii) with certain exceptions,
consolidation; mergers,  sales  or  purchases  of  assets;  (iii)  with  certain
exceptions,  incurring, creating,  assuming or suffering  to exist  any liens or
encumbrances upon property of UOI or assigning any right to receive income; (iv)
with certain exceptions, creating, incurring, assuming or suffering to exist any
indebtedness; (v) making investments or loans  in any other person or entity  or
acquiring   or  establishing   any  subsidiaries  except   for  investments  and
subsidiaries permitted  under  the  Revolving  Credit  Facility;  (vi)  selling,
assigning  or otherwise encumbering  or disposing of the  capital stock or other
securities of any subsidiary; (vii) making any optional or voluntary prepayments
on  indebtedness;  (viii)  with  certain  exceptions,  redeeming,  retiring   or
purchasing  capital stock of UOI or declaring or paying dividends on the capital
stock of UOI; and (ix)  except as to certain  transactions that comply with  the
terms  of  the  Revolving  Credit  Facility,  entering  into  transactions  with
affiliates.  With   respect   to  additional   acquisitions,   such   additional
acquisitions  require the consent of the lenders unless such acquisitions do not
exceed $50,000,000 in the aggregate
 
                                       60
<PAGE>
or the Holdings Leverage  Ratio (as defined in  the Amended Credit Facility)  is
less  than 5.50 to 1.0. In addition, the Revolving Credit Facility also requires
UOI to maintain  certain levels  of EBITDA  and interest  expense coverage,  and
limits  UOI's  capital  expenditures to  $10  million  in each  fiscal  year (in
addition to  additional permitted  expenditures not  in excess  of the  "basket"
amount  set forth therein),  which amount is  increased annually to  105% of the
maximum amount for the immediately preceding twelve-month period.
 
    CHANGE OF CONTROL.  A  Change of Control of UOI  (as defined in the  Amended
Credit  Facility)  constitutes an  event of  default  permitting the  lenders to
accelerate indebtedness under and terminate the Revolving Credit Facility.
 
    ACQUISITION CREDIT FACILITY
 
    COMMITMENT;  INTEREST.    The  Acquisition  Credit  Facility  as  originally
configured  consisted  of a  total commitment  in the  amount of  $287.5 million
pursuant to which $75  million was available  under a term  loan on the  closing
date  of  the Acquisition  Credit Facility  in  order to  finance, in  part, the
Acquisitions and $212.5 million which was and continues to be available under  a
revolving/term  loan facility.  UOI drew an  amount approximately  equal to $285
million to finance the POA Acquisition  and for fees and expenses in  connection
therewith.  The $212.5  million revolving loan  facility may  be reborrowed from
time to time;  the $75 million  term loan was  repaid from the  proceeds of  the
October  Offerings and may  not be reborrowed.  Borrowings under the Acquisition
Credit Facility may be in  the form of eurodollar  loans or announced base  rate
loans as determined by UOI. See "Use of Proceeds."
 
    TERMINATION  OF COMMITMENT.   The $212.5  million revolving  loan matures on
September 30, 2003, or upon the occurrence of a Change of Control (as defined in
the  Amended  Credit  Facility).  The  availability  under  the  $212.5  million
revolving loan terminates in September 1999.
 
    SECURITY.    UOI's obligations  under  the Acquisition  Credit  Facility are
secured by first priority liens  (subject to certain permitted encumbrances)  on
substantially  all of the assets of UOI. In addition, UOI has pledged all of the
stock of its subsidiaries and the Company has pledged all of the stock of UOI as
security for UOI's obligations.
 
    COVENANTS.    The  Acquisition  Credit   Facility  restricts  UOI  and   its
subsidiaries  from,  among  other things:  (i)  changes in  business;  (ii) with
certain exceptions, consolidation; mergers, sales or purchases of assets;  (iii)
with certain exceptions, incurring, creating, assuming or suffering to exist any
liens  or encumbrances upon  property of UOI  or assigning any  right to receive
income; (iv) with certain exceptions, creating, incurring, assuming or suffering
to exist any indebtedness; (v) making  investments or loans in any other  person
or  entity or acquiring or establishing  any subsidiaries except for investments
and subsidiaries permitted under the Acquisition Credit Facility; (vi)  selling,
assigning  or otherwise encumbering  or disposing of the  capital stock or other
securities of any subsidiary; (vii) making any optional or voluntary prepayments
on  indebtedness;  (viii)  with  certain  exceptions,  redeeming,  retiring   or
purchasing  capital stock of UOI or declaring or paying dividends on the capital
stock of UOI; and (ix)  except as to certain  transactions that comply with  the
terms  of  the  Acquisition  Credit Facility,  entering  into  transactions with
affiliates.  With   respect   to  additional   acquisitions,   such   additional
acquisitions  require the consent of the lenders unless such acquisitions do not
exceed $50,000,000 in the aggregate or  the Holdings Leverage Ratio (as  defined
in  the Amended  Credit Facility)  is less  than 5.50  to 1.0.  In addition, the
Acquisition Credit  Facility also  requires UOI  to maintain  certain levels  of
EBITDA  and interest expense coverage, and  limits UOI's capital expenditures to
$10  million  in  each  fiscal   year  (in  addition  to  additional   permitted
expenditures  not in  excess of  the "basket"  amount set  forth therein), which
amount is increased to 105% of the maximum amount for the immediately  preceding
twelve-month period.
 
    CHANGE  OF CONTROL.  A  Change of Control of UOI  (as defined in the Amended
Credit Facility)  constitutes an  event  of default  permitting the  lenders  to
accelerate indebtedness under and terminate the Acquisition Credit Facility.
 
                                       61
<PAGE>
    TERM  LOAN FACILITY.  The Term Loan Facility provides the Company with a $75
million term loan that was drawn  upon by UOI in May  1997 in order to pay  down
amounts owed under the Acquisition Credit Facility and has the same terms as the
Acquisition Credit Facility maturing on September 30, 2003.
 
THE UOI NOTES
 
    THE  OCTOBER NOTES.   In  October 1996,  UOI issued  $225 million  of 9 3/4%
Senior Subordinated Notes due  2006 pursuant to  an Indenture (the  "Indenture")
entered into by UOI and the United States Trust Company of New York, as trustee.
The  October Notes  are general, unsecured  obligations of  UOI, subordinated in
right of payment to  all Senior Debt  (as defined in  the Indenture pursuant  to
which the October Notes were issued) of UOI.
 
    The  October  Notes  were  issued only  in  fully  registered  form, without
coupons, in denominations of $1,000 and integral multiples thereof.
 
    The October  Notes  mature on  October  15,  2006. The  October  Notes  bear
interest  at the rate per annum of 9 1/2%  from the date of issuance or from the
most recent interest payment  date to which interest  has been paid or  provided
for,  payable semi-annually on April 15 and  October 15 of each year, commencing
April 15, 1997, to the persons in whose names such October Notes are  registered
at  the close of business on the April 1 or October 1 immediately preceding such
interest payment date.  Interest will be  calculated on the  basis of a  360-day
year consisting of twelve 30-day months.
 
    UOI will not have the right to redeem any October Notes prior to October 15,
2001  (other than out of the net cash proceeds of a public offering or a private
placement of  equity  securities  of  the Company,  as  described  in  the  next
following  paragraph).  The October  Notes will  be redeemable  for cash  at the
option of UOI, in whole or  in part, at any time  on or after October 15,  2001,
upon  not less  than 30  days nor  more than  60 days  notice to  each holder of
October Notes, at the following  redemption prices (expressed as percentages  of
the  principal amount) if redeemed during the 12-month period commencing October
15 of the years indicated below, in  each case (subject to the right of  holders
of  record on a record date to receive  interest due on an interest payment date
that is on or prior  to such redemption date)  together with accrued and  unpaid
interest thereon to the redemption date:
 
<TABLE>
<CAPTION>
YEAR                                                                               PERCENTAGE
- ---------------------------------------------------------------------------------  -----------
<S>                                                                                <C>
2001.............................................................................     104.875%
2002.............................................................................     103.250%
2003.............................................................................     101.625%
2004 and thereafter..............................................................     100.000%
</TABLE>
 
    Until  October 15,  1999, upon any  public offering or  private placement of
equity securities of the Company, in each case resulting in net cash proceeds of
$100 million  or more  which are  then contributed  in full  to UOI,  up to  $35
million  aggregate principal amount of the October  Notes may be redeemed at the
option of UOI within 120 days of  such public offering or private placement,  on
not  less than 30 days, but not more than  60 days, notice to each holder of the
October Notes to  be redeemed,  with cash  from the  net cash  proceeds of  such
public  offering or  private placement,  at 110%  of principal,  (subject to the
right of  holders of  record on  a record  date to  receive interest  due on  an
interest payment date that is on or prior to such redemption date) together with
accrued  and unpaid interest to the  date of redemption; PROVIDED, HOWEVER, that
immediately following  such  redemption  not less  than  $65  million  aggregate
principal amount of the October Notes are outstanding.
 
    In  the case of a  partial redemption, the Trustee  shall select the October
Notes or portions thereof for redemption on a PRO RATA basis, by lot or in  such
other manner it deems appropriate and fair. The October Notes may be redeemed in
part in multiples of $1,000 only. The October Notes will not have the benefit of
any sinking fund. Notice of any redemption will be sent, by first class mail, at
least  30 days and not more than 60  days prior to the date fixed for redemption
to the holder of each October Note to be redeemed to such holder's last  address
as then shown upon the registry books of the registrar.
 
                                       62
<PAGE>
    The  Indenture restricts UOI and its  subsidiaries from, among other things:
(i) incurring indebtedness and allowing  subsidiaries to issue preferred  stock;
(ii)  incurring liens or  guaranteeing obligations except  for certain permitted
liens with certain  exceptions; (iii) entering  into mergers or  consolidations;
(iv)  selling or otherwise  disposing of property, business  or assets; (v) with
certain exceptions, declaring  dividends or  making loans  or investments;  (vi)
making  optional payments  or prepayments  of indebtedness;  (vii) entering into
transactions with  affiliates; (viii)  with  certain exceptions,  entering  into
agreements  prohibiting or  limiting the ability  of UOI or  its subsidiaries to
create liens upon its property,  assets or revenues in  favor of the holders  of
October  Notes or pay dividends or indebtedness  to UOI or its subsidiaries; and
(ix) engaging in any businesses other than the business of outdoor advertising.
 
    Upon a change of control,  each holder of October  Notes may require UOI  to
repurchase  all or a portion of such  holder's October Notes at a purchase price
equal to 101%  of their accreted  value on the  date of purchase.  A "change  in
control"  occurs upon (i) any  merger or consolidation of  UOI or the Company or
any sale, transfer or conveyance of the assets of UOI or the Company which as  a
result, causes more than 50% of the voting power of the equity securities of UOI
or  the Company to  a party other than  the Company or  a permitted holder, (ii)
acquisition by any Person or group other than the Company or a permitted  holder
of  in excess of 50% of the voting power  of the equity securities of UOI or the
Company, or (iii) the members  of the Board of Directors  as of the date of  the
Indenture  or their duly elected replacements,  fail to constitute a majority of
the Board of Directors.
 
    THE DECEMBER NOTES.   In December 1996,  UOI issued $100  million of 9  3/4%
Series  B Senior Subordinated Notes due 2006 and in May 1997, UOI exchanged such
notes for $100 million  9 3/4% Series B  Senior Subordinated Exchange Notes  due
2006  with terms substantially  the same as  the October Notes  in a transaction
registered  under  the  Securities  Act.  The  December  Notes  have  terms  and
conditions substantially similar to the October Notes.
 
                    CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
    The  following is a summary of the material United States federal income tax
consequences of holding and disposing of the Noteholder Warrants. The summary is
based upon the Internal Revenue Code of 1986, as amended to the date hereof (the
"Code"),   existing   and   proposed   Treasury   regulations,    administrative
pronouncements and judicial decisions now in effect, all of which are subject to
change  (possibly on  a retroactive  basis). This  summary does  not discuss all
aspects of federal income taxation that might be relevant to investors in  light
of  their particular circumstances  or to certain types  of investors subject to
special treatment under  the federal income  tax laws (for  example, dealers  in
securities,   tax-exempt   organizations,   insurance   companies   and  foreign
taxpayers). Furthermore, this summary  does not discuss  the consequences to  an
investor  under  state, local  or foreign  tax  laws. Prospective  investors are
advised to consult their  own tax advisors regarding  the federal, state,  local
and  other  tax  considerations  of  holding  and  disposing  of  the Noteholder
Warrants. This discussion is not binding on the Internal Revenue Service or  the
courts.  The  Company has  not sought  and will  not seek  any rulings  from the
Internal Revenue Service with respect to the positions of the Company  discussed
herein.  There can be  no assurance that  the Internal Revenue  Service will not
take a  different  position  concerning  the tax  consequences  of  holding  and
disposing of the Noteholder Warrants. The discussion assumes that holders of the
Noteholder  Warrants will  hold them as  "capital assets" within  the meaning of
Section 1221 of the Code.
 
    The filing and effectiveness of this Registration Statement should not cause
Noteholder Warrantholders to realize taxable gain or loss for federal income tax
purposes.
 
    No gain or  loss will  be recognized by  a Noteholder  Warrantholder on  the
purchase of Common Stock for cash on the exercise of the Noteholder Warrant. The
basis  of Common Stock purchased upon exercise  of a Noteholder Warrant for cash
will include such  Noteholder Warrantholder's  basis in  the Noteholder  Warrant
plus  the amount  of cash  consideration paid  upon exercise.  Any gain  or loss
recognized on the sale or other disposition of a Noteholder Warrant (other  than
upon exercise of the Noteholder Warrant) will generally be capital gain or loss.
The   gain  or  loss  will  be  equal  to  the  difference  between  the  amount
 
                                       63
<PAGE>
realized on such sale  or other disposition  and the Noteholder  Warrantholder's
tax   basis  in  such  Noteholder  Warrant.   If  a  Noteholder  Warrant  lapses
unexercised, the  Noteholder Warrantholder  generally will  recognize a  capital
loss equal to the Noteholder Warrantholder's tax basis in the Noteholder Warrant
at  the time the Noteholder Warrant lapses.  The Company has determined that the
tax basis  of a  Noteholder  Warrant held  by  a Noteholder  Warrantholder  that
acquired the Noteholder Warrant as part of the initial offering of Units is $40.
Under current Treasury regulations, this determination will generally be binding
on  all such  Noteholder Warrantholders,  except a  Noteholder Warrantholder who
discloses to the Internal Revenue Service that such Noteholder Warrantholder  is
adopting   a  different  determination  and  attaches  a  form  containing  this
disclosure to such Noteholder Warrantholder's income tax return for the tax year
that includes the acquisition date of the Unit.
 
    Although the tax  treatment of  payments by the  Company with  respect to  a
Noteholder  Warrant upon a Shelf Registration  Default, as described above under
"Description of Noteholder Warrants --  Registration," is unclear at this  time,
under one interpretation the tax basis in a Noteholder Warrant may be reduced by
the  amount of such  payments. Alternatively, such payments  could be taxable to
Noteholder Warrantholders as a  distribution paid with respect  to stock of  the
Company.  Another alternative  is that such  payments will be  taxed as ordinary
income. The tax  treatment of  payments by  the Company  of dividend  equivalent
amounts  described  above  under  "Description of  Noteholder  Warrants  -- Cash
Dividends" is  unclear  at  this  time.  Such  payments  may  be  taxable  as  a
distribution  paid with respect to stock  of the Company. Another alternative is
that such payments will be taxed as ordinary income.
 
    Adjustments in the exercise price  of the Noteholder Warrants made  pursuant
to  the anti-dilution provisions  of the Noteholder  Warrants to reflect certain
distributions to the holders of Common Stock may result in taxable distributions
to Noteholder Warrantholders pursuant  to the deemed  dividend rules of  Section
305  of the Code and the  Treasury regulations promulgated thereunder. The basis
of a Noteholder Warrant should be increased by the amount of any such dividend.
 
    THE FOREGOING DISCUSSION OF CERTAIN  FEDERAL INCOME TAX CONSEQUENCES IS  NOT
TAX  ADVICE.  ACCORDINGLY, EACH  PERSON CONSIDERING  THE PURCHASE  OF NOTEHOLDER
WARRANTS SHOULD CONSULT  HIS, HER OR  ITS OWN  ADVISOR WITH RESPECT  TO THE  TAX
CONSEQUENCES TO HIM, HER OR IT OF THE PURCHASE, OWNERSHIP AND DISPOSITION OF THE
NOTEHOLDER  WARRANTS, INCLUDING THE APPLICABILITY AND EFFECT OF STATE, LOCAL AND
FOREIGN TAX LAWS AND OF CHANGES IN THE APPLICABLE TAX LAWS.
 
                                       64
<PAGE>
                SELLING SECURITYHOLDERS AND PLAN OF DISTRIBUTION
 
SELLING SECURITYHOLDERS
 
    As of the date hereof, the Noteholder  Warrants are held in the form of  the
Global  Warrant  registered in  the  name of  Cede &  Co.,  the nominee  for the
Depository. With respect to the offer and sale by any Selling Securityholder  of
Securities  pursuant to this Prospectus, a Prospectus Supplement that sets forth
the name of the Selling Securityholder and the Securities being offered for sale
will accompany this Prospectus. Because the Selling Securityholders may sell all
or a portion of  their Securities at any  time and from time  to time after  the
date  hereof, no  estimate can  be made  of the  amount of  Securities that each
Selling Securityholder may retain upon completion of the offering to which  this
Prospectus relates.
 
METHOD OF SALE
 
    The  Selling  Securityholders may  sell any  or  all the  Securities through
underwriters or dealers, through brokers or other agents, or directly to one  or
more  purchasers in one or more  transactions in the over-the-counter market, if
such a  market  develops, or  in  privately  negotiated transactions,  or  in  a
combination  of  such transactions.  Such transactions  may  be effected  by the
Selling Securityholders at  market prices  prevailing at  the time  of sale,  at
prices  related to  such prevailing market  prices, at negotiated  prices, or at
fixed prices, which may be changed. Such underwriters, dealers, brokers or other
agents may  receive  compensation  in  the form  of  discounts,  concessions  or
commissions  from the Selling  Securityholders and may  receive commissions from
the purchasers of the Securities for whom they act as agent.
 
    Any Selling Securityholder  and any  dealer, broker or  other agent  selling
Securities  for the Selling Securityholders or  purchasing any Securities from a
Selling Securityholder for purposes of resale may be deemed to be an underwriter
under the Securities Act and any profit  from the sale of the Securities or  any
compensation  received by such  Selling Securityholder, dealer,  broker or other
agent may  be deemed  underwriting  compensation. Neither  the Company  nor  the
Selling  Securityholders can presently estimate the amount of such compensation.
The Company knows of no existing arrangements between any Selling Securityholder
and any other Selling  Securityholder, underwriter, dealer,  or broker or  other
agent.
 
    In the event that any underwriters are used in the sale of any Securities, a
Prospectus  Supplement or other appropriate document will be delivered with this
Prospectus which will describe any material arrangements for the distribution of
such Securities, including the name or  names of any underwriters, the  purchase
price  of such Securities  and the proceeds to  the Selling Securityholders from
any  such  sale,  any  underwriting  discounts  and  other  items   constituting
underwriters'  compensation, any initial public offering price and any discounts
or concessions allowed  or reallowed  or paid  to dealers,  together with  other
related information.
 
    The  Company will issue  and sell the  shares of Common  Stock issuable upon
exercise of the Noteholder Warrants, from time to time, to registered holders of
the Noteholder Warrants upon the exercise thereof.
 
    To  comply  with  certain  states'  securities  laws,  if  applicable,   the
Securities  may  be sold  in  such states  only  through registered  or licensed
brokers or dealers.  In addition, in  certain states the  Securities may not  be
sold  unless they have been registered or qualified for sale in such state or an
exemption from registration or qualification is available and is complied with.
 
    There is currently no public market for the Noteholder Warrants. The Company
does not currently intend to apply for listing of the Noteholder Warrants on any
stock exchange. Therefore, there  is no assurance that  an active public  market
for the Noteholder Warrants will develop or that if such a market develops, that
it will continue. The Common Stock is quoted on the Nasdaq National Market under
the symbol "UOUT."
 
                                       65
<PAGE>
EXPENSES
 
    The  Company has agreed to pay the  expenses incurred in connection with the
preparation  and  filing  of  this  Prospectus  and  the  related   Registration
Statement,  except for commissions  of brokers or dealers  and may transfer fees
incurred in  connection  with  the  sales  of  the  Securities  by  any  Selling
Securityholder,  which will be paid by  such Selling Securityholder. The Company
has also agreed to  pay the fees  and expenses incurred  in connection with  the
registration  or qualification of the Securities for sale under state securities
laws.
 
REGISTRATION OBLIGATIONS OF THE COMPANY
 
    Pursuant to the Warrant  Agreement, the Company has  agreed to use its  best
efforts  to maintain the  effectiveness of the  Registration Statement, of which
this Prospectus  forms a  part, at  all times,  for so  long as  any  Noteholder
Warrants  remain outstanding  and for 3  years from  the date on  which the last
Noteholder Warrant is exercised or such shorter period that will terminate  when
all  Noteholder Warrants  and all  Warrant Shares  covered by  this Registration
Statement, of which this Prospectus is a  part, have been sold pursuant to  such
Registration Statement.
 
INDEMNIFICATION
 
    Pursuant  to the provisions contained  in the Registration Rights Agreement,
the Company is obligated  under certain circumstances  to indemnify the  Selling
Securityholders   who  sell  Securities  pursuant   to  this  Prospectus,  their
respective officers, directors  and agents,  and controlling  persons, and  each
underwriter  in  an  offering  or  sale  of  such  Securities,  against  certain
liabilities related to such sale  or disposition, including liabilities  arising
under  the Securities Act,  or to contribute  to payments which  such persons or
entities may be required to make in respect thereof. Pursuant to the  provisions
of the Registration Rights Agreement, the Company may, in certain circumstances,
also   be   entitled  to   indemnification  or   contribution  by   the  Selling
Securityholders or underwriters participating in an offering of the Securities.
 
                                 LEGAL MATTERS
 
    The validity of  the Noteholder  Warrants and  the Warrant  Shares has  been
passed upon for the Company by Sidley & Austin, Chicago, Illinois.
 
                                    EXPERTS
 
    The Consolidated Financial Statements of the Company as of December 31, 1995
and  1996 and for each of the three years in the period ended December 31, 1996,
the Statement of  Revenues and  Direct Expenses of  Ad-Sign for  the year  ended
December 31, 1995 and the Financial Statements of POA Acquisition Corporation as
of  September 30,  1996 and December  31, 1995 and  1994 and for  the nine month
period ended September  30, 1996 and  for each of  the two years  in the  period
ended  December 31, 1995  included in this  Prospectus have been  so included in
reliance on the report of  Price Waterhouse LLP, independent accountants,  given
on the authority of said firm as experts in auditing and accounting.
 
    The Consolidated Financial Statements of NOA Holding Company at May 31, 1995
and  1994, and for  each of the  three years in  the period ended  May 31, 1995,
appearing in this  Prospectus and  Registration Statement have  been audited  by
Ernst  & Young LLP, independent  auditors, as set forth  in their report thereon
appearing elsewhere herein, and are included in reliance upon such report  given
upon the authority of such firm as experts in accounting and auditing.
 
   
    The  Consolidated  Financial  Statements  of Revere  Holding  Corp.  and its
subsidiaries as of December  31, 1995 and  for the year  then ended included  in
this  Prospectus have  been audited by  Arthur Andersen  LLP, independent public
accountants, as stated in their report with respect thereto, and are included in
reliance upon such report given  upon the authority of  such firm as experts  in
accounting and auditing.
    
 
                                       66
<PAGE>
   
                             AVAILABLE INFORMATION
    
 
   
    The  Company  is subject  to the  reporting  requirements of  the Securities
Exchange Act of 1934 (the "Exchange  Act"), and, in accordance therewith,  files
periodic  reports and  other information  with the  Commission. The  Company has
filed with the Commission a Registration Statement (which term shall include all
amendments thereto) under  the Securities  Act, with respect  to the  Securities
offered  hereby. This Prospectus,  which constitutes a  part of the Registration
Statement, does not contain all of the information set forth in the Registration
Statement, certain parts of which are  omitted in accordance with the rules  and
regulations of the Commission. Statements contained in this Prospectus as to the
contents of any contract, agreement or other document referred to herein are not
necessarily complete.
    
 
   
    With  respect to each report or  other information filed with the Commission
pursuant to the Exchange Act, and such contract, agreement or document filed  as
an  exhibit to the Registration Statement, reference is made to such exhibit for
a more complete description, and each  such statement is deemed to be  qualified
in  all respects by  such reference. The Registration  Statement and reports and
other information filed by the Company may be inspected, without charge, at  the
offices  of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549 and
at its regional offices at Seven World  Trade Center, New York, New York  10048,
and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such
materials  may be obtained at prescribed rates from the Public Reference Section
of the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C.  20549.
The  Commission maintains a World Wide Web site that contains reports, proxy and
information statements  and other  information regarding  registrants that  file
electronically   with  the   Commission  and  the   address  of   such  site  is
http://www.sec.gov.
    
 
   
    The Common Stock  of the Company  is quoted on  the Nasdaq National  Market.
Reports,  proxy and other information concerning the Company can be inspected at
the Nasdaq National Market.
    
 
   
    The Company intends  to distribute to  the holders of  its shares of  Common
Stock  annual reports containing consolidated financial statements audited by an
independent accountant  and  quarterly reports  containing  unaudited  condensed
consolidated financial information for the first three quarters of each year.
    
 
   
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
    
 
   
    The  following  documents  or  information filed  by  the  Company  with the
Commission are incorporated  in this  Prospectus by  reference and  made a  part
hereof:  (i) Annual Report on  Form 10-K for the  fiscal year ended December 31,
1996 (File No.  000-20823); (ii) Quarterly  Report on Form  10-Q for the  fiscal
quarter ended March 31, 1997 (File No. 000-20823); (iii) Proxy Statement for the
1997  Annual Meeting of  Stockholders (File No. 000-20823);  (iv) Report on Form
8-K dated February  18, 1997  (File No. 000-20823);  and (v)  all other  reports
filed  pursuant to Section 13(a)  or 15(d) if the Exchange  Act since the end of
the fiscal year covered by the annual report referred to in (i) above.
    
 
   
    All documents filed by the Company with the Commission pursuant to  Sections
13(a),  13(c),  14 or  15(d)  subsequent to  the date  hereof  and prior  to the
termination of  the offering  of the  Securities shall  hereby be  deemed to  be
incorporated  by reference into this Prospectus and to be a part hereof from the
date of  filing  of  such  documents. Any  statement  contained  in  a  document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be  modified or superseded for purposes of  this Prospectus to the extent that a
statement contained herein  or in  any other subsequently  filed document  which
also  is  or  is deemed  to  be  incorporated by  reference  herein  modifies or
supersedes such statement. Any  such statement so  modified or superseded  shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.
    
 
   
    The  Company will provide  without charge to  each person to  whom a copy of
this Prospectus is delivered, on the written or oral request of any such person,
a copy of any and all of  the documents incorporated herein by reference  (other
than  exhibits not specifically incorporated  herein by reference). Requests for
such copies should be  directed to the Paul  Simon, Universal Outdoor  Holdings,
Inc., 311 S. Wacker, Suite 6400, Chicago, Illinois 60606, telephone number (312)
431-0822.
    
 
                                       67
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                                 AND SUBSIDIARY
 
<TABLE>
<S>                                                                                     <C>
Report of Independent Accountants.....................................................        F-2
Consolidated Balance Sheets...........................................................        F-3
Consolidated Statements of Operations.................................................        F-4
Consolidated Statements of Cash Flows.................................................        F-5
Consolidated Statements of Changes in Common Stockholders' Equity (Deficit)...........        F-6
Notes to Consolidated Financial Statements............................................        F-7
 
                                       NOA HOLDING COMPANY
 
Report of Independent Auditors........................................................       F-20
Consolidated Balance Sheets...........................................................       F-21
Consolidated Statements of Operations.................................................       F-22
Consolidated Statements of Stockholders' Equity.......................................       F-23
Consolidated Statements of Cash Flows.................................................       F-24
Notes to Consolidated Financial Statements............................................       F-25
 
                                             AD-SIGN
Report of Independent Accountants.....................................................       F-31
Statement of Revenues and Direct Expenses.............................................       F-32
Notes to the Statement of Revenues and Direct Expenses................................       F-33
                                   POA ACQUISITION CORPORATION
Report of Independent Accountants.....................................................       F-34
Balance Sheets........................................................................       F-35
Statements of Operations..............................................................       F-36
Statements of Shareholder's Equity....................................................       F-37
Statements of Cash Flows..............................................................       F-38
Notes to Financial Statements.........................................................       F-39
                                      REVERE HOLDING CORP.
Report of Independent Public Accountants..............................................       F-45
Consolidated Balance Sheets...........................................................       F-46
Consolidated Statements of Operations.................................................       F-47
Consolidated Statements of Stockholders' Equity.......................................       F-48
Consolidated Statements of Cash Flows.................................................       F-49
Notes to Consolidated Financial Statements............................................       F-50
</TABLE>
 
                                      F-1
<PAGE>
ITEM 8--FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
                         REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and
Stockholders of Universal Outdoor Holdings, Inc.
 
    In our opinion, the accompanying consolidated balance sheets and the related
consolidated  statements  of  operations,  of  changes  in  stockholders' equity
(deficit) and  of cash  flows  present fairly,  in  all material  respects,  the
financial  position of Universal Outdoor Holdings, Inc. and its subsidiary ("the
Company") at December 31, 1995 and 1996, and the results of their operations and
their cash flows for each  of the three years in  the period ended December  31,
1996,  in  conformity  with  generally  accepted  accounting  principles.  These
financial statements are  the responsibility  of the  Company's management;  our
responsibility  is to express an opinion  on these financial statements based on
our audits.  We conducted  our audits  of these  statements in  accordance  with
generally accepted auditing standards which require that we plan and perform the
audit  to obtain reasonable assurance about whether the financial statements are
free of material  misstatement. An audit  includes examining, on  a test  basis,
evidence  supporting the  amounts and  disclosures in  the financial statements,
assessing the  accounting  principles used  and  significant estimates  made  by
management,  and  evaluating the  overall  financial statement  presentation. We
believe that our  audits provide a  reasonable basis for  the opinion  expressed
above.
 
PRICE WATERHOUSE LLP
 
Chicago, Illinois
February 28, 1997
 
                                      F-2
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,    DECEMBER 31,
                                                                          1995            1996
                                                                     --------------  --------------   MARCH 31,
                                                                                                         1997
                                                                                                     ------------
                                                                                                     (UNAUDITED)
<S>                                                                  <C>             <C>             <C>
Current assets:
  Cash and equivalents.............................................    $       19      $   11,631     $    2,102
  Cash held in escrow..............................................        --               9,455
  Accounts receivable, less allowance for doubtful accounts of
   $106, $2,849, $106 and $2,123...................................         5,059          20,927         23,929
  Other receivables................................................           201           1,445          2,109
  Prepaid land leases..............................................         1,043           4,010          4,578
  Prepaid insurance and other......................................         1,029           4,173          4,722
                                                                     --------------  --------------  ------------
    Total current assets...........................................         7,351          51,641         37,440
                                                                     --------------  --------------  ------------
Property and equipment, net (Note 5)...............................        55,346         382,555        513,475
Goodwill and intangible assets, net (Note 6).......................         2,695         219,009        220,107
Other assets, net (Note 7).........................................         5,658          25,114         19,845
                                                                     --------------  --------------  ------------
Total assets.......................................................    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
 
                                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 
Current liabilities:
  Current maturities of long-term debt.............................    $       58      $   --         $   --
  Accounts payable.................................................         1,225           3,373          2,816
  Accrued expenses (Note 8)........................................         1,931          26,532         36,982
                                                                     --------------  --------------  ------------
    Total current liabilities......................................         3,214          29,905         39,798
                                                                     --------------  --------------  ------------
Long-term debt and other obligations (Note 9)......................       106,362         349,141        451,220
Other long-term liabilities........................................        --                 485            471
Long-term deferred income tax liabilities (Note 11)................        --              71,700         71,700
Commitments and contingencies (Notes 10 and 13)....................        --              --             --
Stockholders' equity (deficit):
  Preferred stock, $.01 par value, 10,000,000 shares authorized;
   and no shares issued and outstanding............................        --              --             --
  Common stock, $.01 par value, 75,000,000 shares authorized;
   7,000,000, 23,992,800 and 24,112,800 shares issued and
   outstanding.....................................................        --                 239            241
  Warrants.........................................................         2,500           9,967          9,967
  Additional paid in capital.......................................         1,451         295,162        298,000
  Accumulated deficit..............................................       (42,477)        (78,280)       (80,530)
                                                                     --------------  --------------  ------------
    Total stockholders' equity (deficit)...........................       (38,526)        227,088        227,678
                                                                     --------------  --------------  ------------
Total liabilities and stockholders' equity (deficit)...............    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
</TABLE>
    
 
          See accompanying notes to consolidated financial statements
 
                                      F-3
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                       (DOLLARS AND SHARES IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Revenues....................................  $  33,180  $  38,101  $    84,939     $   9,332       $    47,575
Less agency commissions.....................      3,414      3,953        8,801           905             3,567
                                              ---------  ---------  -----------       -------     ---------------
  Net revenues..............................     29,766     34,148       76,138         8,427            44,008
                                              ---------  ---------  -----------       -------     ---------------
Operating expenses:
  Direct advertising expenses...............     11,806     12,864       26,468         3,571            18,445
  General and administrative expenses.......      3,873      4,645       10,648         1,227             4,401
  Depreciation and amortization.............      7,310      7,402       18,286         2,032            12,859
  Non-cash compensation expense (Note 12)...     --         --            9,000        --               --
                                              ---------  ---------  -----------       -------     ---------------
                                                 22,989     24,911       64,402         6,830            35,705
                                              ---------  ---------  -----------       -------     ---------------
Operating income............................      6,777      9,237       11,736         1,597             8,303
                                              ---------  ---------  -----------       -------     ---------------
Other expense:
  Interest expense, including net
   amortization of bond discount (premium)
   of $1,818, $3,982, $4,256, $1,109 and
   $(2).....................................      9,836     12,234       19,567         3,594            10,735
  Other expenses............................      2,107        706        1,398            11              (182)
                                              ---------  ---------  -----------       -------     ---------------
    Total other expense.....................     11,943     12,940       20,965         3,605            10,553
                                              ---------  ---------  -----------       -------     ---------------
Loss before extraordinary item..............     (5,166)    (3,703)      (9,229)       (2,008)           (2,250)
Extraordinary loss on early extinguishment
 of debt....................................     --         --           26,574        --               --
                                              ---------  ---------  -----------       -------     ---------------
Net loss....................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
                                              ---------  ---------  -----------       -------     ---------------
                                              ---------  ---------  -----------       -------     ---------------
Loss per common and common equivalent share:
Loss before extraordinary item..............  $   (0.67) $   (0.48) $     (0.58)    $   (0.26)      $     (0.09)
Extraordinary loss..........................     --         --      $     (1.68)       --               --
Net loss....................................  $   (0.67) $   (0.48) $     (2.27)    $   (0.26)      $     (0.09)
Weighted average common and common
 equivalent shares outstanding..............      7,654      7,654       15,787         7,654            24,096
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-4
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Cash flows from operating activities:
  Net loss..................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
  Depreciation..............................      7,466     10,354       13,309     $   2,405             8,474
  Amortization..............................      2,126      1,690        4,977           900             4,630
  Noncash compensation related to
   warrants.................................     --         --            9,000        --               --
  Extraordinary loss........................     --         --           26,574        --               --
  Loss on sale of property and equipment....         90     --          --             --               --
  Accretion of preferred stock dividends....      1,509     --          --             --               --
  Changes in assets and liabilities, net of
   effects from acquisitions:
    Accounts receivable and other
     receivables............................     (1,278)      (762)      (1,200)          113            (3,664)
    Prepaid land leases, insurance and
     other..................................       (223)      (391)         435          (539)              (98)
    Accounts payable and accrued expenses
     .......................................        384       (188)      (3,308)        2,018             4,685
                                              ---------  ---------  -----------  ---------------  ---------------
      Net cash from operating activities....      4,908      7,000       13,984         2,889            11,777
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows used in investing activities:
  Capital expenditures......................     (5,671)    (5,620)      (7,178)       (1,966)           (3,584)
  Payments for acquisitions, net of cash
   acquired.................................     (3,355)    (1,925)    (490,813)      (13,621)         (128,104)
  Proceeds from sale of property and
   equipment................................      1,003     --          --                              --
  Payment for consulting agreement..........     --         (1,400)     --                              --
  Other payments............................       (160)      (124)          13           (86)          --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash used in investing activities...     (8,183)    (9,069)    (497,978)      (15,673)         (131,688)
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows from (used in) financing
 activities:
  Proceeds from long-term debt offerings....     25,408     --          325,255                         --
  Long-term debt repayments.................       (272)      (262)    (117,815)          (33)             (497)
  Deferred financing costs..................     (1,888)      (336)     (14,590)                           (606)
  Net borrowings under credit agreements....      3,040      2,671      486,052        12,809           102,030
  Repayment of credit facilities............     --         --         (475,713)                        --
  Proceeds from equity offerings............     --         --          292,417                         --
  Payment for redemption of preferred
   stock....................................    (23,015)    --          --                              --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash from financing activities......      3,273      2,073      495,606        12,776           100,927
                                              ---------  ---------  -----------  ---------------  ---------------
Net increase (decrease) in cash and
 equivalents................................         (2)         4       11,612            (8)          (18,984)
Cash and equivalents, at beginning of
 period.....................................         17         15           19            19            21,086
                                              ---------  ---------  -----------  ---------------  ---------------
Cash and equivalents, at end of period......  $      15  $      19  $    11,631     $      11       $     2,102
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
Supplemental cash flow information:
  Interest paid during the period...........  $   7,885  $   8,196  $    10,910     $     401       $     1,366
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
</TABLE>
 
          See accompanying notes to consolidated financial statements
 
                                      F-5
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
      CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
                       (DOLLARS AND SHARES IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                COMMON
                                                  SHARES OF    STOCK AND                                 TOTAL
                                     SHARES OF     COMMON     ADDITIONAL                             STOCKHOLDERS'
                                      COMMON     STOCK B AND    PAID-IN                ACCUMULATED       EQUITY
                                       STOCK          C         CAPITAL    WARRANTS      DEFICIT       (DEFICIT)
                                    -----------  -----------  -----------  ---------  -------------  --------------
<S>                                 <C>          <C>          <C>          <C>        <C>            <C>
Balance at December 31, 1993......       7,000                $     1,051              $   (33,608)   $    (32,557)
Debt proceeds attributable to
 warrants issued..................                                            $2,500                         2,500
Reclassification of redeemable
 common stock.....................                                    400                                      400
Net loss..........................                                                          (5,166)         (5,166)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1994......       7,000                      1,451      2,500       (38,774)        (34,823)
Net loss..........................                                                          (3,703)         (3,703)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1995......       7,000                      1,451      2,500       (42,477)        (38,526)
Issuance of Class B and C common
 shares...........................                    6,000        30,000                                   30,000
Issuance of warrants..............                                             9,000                         9,000
Conversion of Class B and Class C
 common stock shares to common
 shares...........................       6,000       (6,000)
Initial stock offering proceeds,
 net of costs associated with
 issuance of $2,082...............       4,630                     60,353                                   60,353
Exercise of warrants..............         613                      1,533     (1,533)
Secondary stock offering proceeds,
 net of costs associated with
 issuance of $796.................       5,750                    202,064                                  202,064
Net loss..........................                                                         (35,803)        (35,803)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1996......      23,993       --       $   295,401     $9,967  $    (78,280 ) $     227,088
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
 
(UNAUDITED)
Issuance of common stock shares...         120                      2,906                                    2,906
Costs associated with 1996
 offerings........................                                    (66)                                     (66 )
Net loss for the three months
 ended March 31, 1997.............                                                          (2,250 )        (2,250 )
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at March 31, 1997.........      24,113                $   298,241  $   9,967  $    (80,530 ) $     227,678
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-6
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
    Universal  Outdoor  Holdings, Inc.,  was incorporated  on  May 23,  1991 and
through  its   principal   operating   subsidiary,   Universal   Outdoor,   Inc.
(collectively,   the  "Company")  is  engaged   principally  in  the  rental  of
advertising space on  outdoor advertising  structures. The  Company operates  in
three   distinct   regions:   the   Midwest   (Chicago,   Minneapolis/St.  Paul,
Indianapolis, Milwaukee, Des Moines, Evansville,  IN and Dallas), the  Southeast
(Orlando,  Jacksonville,  Palm Beach,  Ocala and  the Atlantic  Coast, including
Myrtle  Beach  and  the  Gulf   Coast  areas  of  Florida,  Memphis/Tunica   and
Chattanooga),  and  the East  Coast  (New York,  Washington  D.C., Philadelphia,
Northern New Jersey, Wilmington, Salisbury and Hudson Valley, NY).
 
    Historically, manufacturers  of  tobacco products,  principally  cigarettes,
have  been  major  users  of outdoor  advertising  displays,  including displays
operated by the Company. The following industries generated significant revenues
as a  percentage  of  the  Company's net  revenues  in  1996:  tobacco  (13.2%);
automotive (10.9%); retail (14.6%); and entertainment (11.2%).
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
    The  summary of significant  accounting policies is  presented to assist the
reader in  understanding and  evaluating  the Company's  consolidated  financial
statements.  These policies are in conformity with generally accepted accounting
principles consistently applied in all material respects.
 
BASIS OF CONSOLIDATION
 
    The consolidated financial  statements include the  accounts of the  Company
and  its  subsidiaries.  All material  intercompany  balances,  transactions and
profits have been eliminated.
 
REVENUE RECOGNITION
 
    The  Company's  revenues  are  generated  from  contracts  with  advertisers
generally  covering  periods of  one to  twelve  months. The  Company recognizes
revenues monthly over the period in  which advertisement displays are posted  on
the  advertising structures. A  full month's revenue is  recognized in the first
month of  posting. Costs  incurred  for the  production of  outdoor  advertising
displays  are recognized  in the  initial month of  the contract  or as incurred
during the  contract  period.  Payments  received in  advance  of  billings  are
recorded as deferred revenues.
 
CASH AND EQUIVALENTS
 
    The Company considers all highly-liquid investments with original maturities
of three months or less to be cash equivalents.
 
    Cash  held in escrow represents a deposit made by Revere Holding Corp. under
an agreement relating to  a contemplated acquisition  of property. The  property
was  subsequently not acquired and therefore the funds were returned to cash and
equivalents.
 
PREPAID LAND LEASES
 
    Most of the  Company's advertising  structures are located  on leased  land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land leases are expensed ratably over the related rental term.
 
                                      F-7
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost. Normal  maintenance and  repair
costs  are expensed. Depreciation is  computed principally using a straight-line
method over the estimated useful lives of the assets:
 
<TABLE>
<S>                                                                <C>
Buildings........................................................   39 years
Advertising structures...........................................   15 years
Vehicles and equipment...........................................  5-7 years
</TABLE>
 
GOODWILL AND INTANGIBLE ASSETS
 
    Non-compete agreements are  amortized over their  estimated economic  lives,
ranging  from three to ten years. Goodwill  is amortized over fifteen years on a
straight-line basis. The Company reviews  the carrying value of intangibles  and
other  long-lived assets for impairment when  events or changes in circumstances
indicate that the  carrying amount  of the asset  may not  be recoverable.  This
review  is performed by comparing estimated  undiscounted future cash flows from
the use of the asset to the recorded value of the asset.
 
OTHER ASSETS
 
    Loan costs  incurred  in  connection  with  obtaining  financing  have  been
deferred  and are being amortized on a  straight-line basis over the life of the
loans.  Acquisition costs are amortized over five years.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The fair value  of cash  and equivalents, accounts  receivable and  accounts
payable  approximate the carrying  value because of  the immediate or short-term
maturity of these financial instruments. The  fair value of the Company's  other
financial instruments approximates the carrying value.
 
STOCK-BASED COMPENSATION
 
    In  1996, the  Company adopted  Statement of  Financial Accounting Standards
(SFAS) No. 123,  "Accounting for Stock-Based  Compensation." In accordance  with
provisions  of SFAS No. 123,  the Company applies fair  value accounting for its
stock-based compensation.
 
EARNINGS PER SHARE
 
    Earnings per  share is  computed  by dividing  net  income by  the  weighted
average  number of common  and common equivalent  shares outstanding during each
year (7,654,000 shares in 1994, 7,654,000  shares in 1995 and 15,787,000  shares
in  1996). All  per share  information in  these financial  statements have been
adjusted to give effect to a 16-for-one stock split in July 1996.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that  affect the  reported  amounts of  assets and  liabilities  and
disclosure  of contingent  assets and liabilities  at the date  of the financial
statements and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.
 
                                      F-8
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
RECLASSIFICATIONS
 
    Certain  amounts in the prior  years' consolidated financial statements have
been  reclassified  to  conform  with  the  current  year  presentation.   These
reclassifications had no effect on previously reported net losses.
 
INTERIM FINANCIAL INFORMATION
 
    The  unaudited interim financial  information as of March  31, 1997 and 1996
and for  the  three months  then  ended has  been  prepared from  the  unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments  necessary for  a fair  presentation of  the financial  position and
results of operations and of cash flows for the respective interim periods.  All
adjustments were of a normal and recurring nature.
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS:
 
<TABLE>
<S>                                                              <C>
Proceeds from equity offerings:
  Private investors............................................  $   30,000
  Initial public offering......................................      60,353
  Secondary public offering....................................     202,064
                                                                 ----------
                                                                    292,417
                                                                 ----------
Proceeds from long-term debt offerings:
  9 3/4% Senior Subordinated Debt..............................     223,587
  9 3/4% Series B Senior Subordinated Debt.....................     101,500
  Paramount note...............................................         168
                                                                 ----------
                                                                    325,255
                                                                 ----------
Proceeds from credit facilities................................     486,052
                                                                 ----------
    Total proceeds from financings.............................   1,103,724
                                                                 ----------
Proceeds from financings used for:
  14% Senior Secured Discount Notes repayment..................      32,718
  11% Senior Notes repayment...................................      65,000
  Penalty on the early retirement of 11% Senior Notes and 14%
   Senior Secured Notes........................................      18,424
  Mortgage and other...........................................       1,673
                                                                 ----------
                                                                    117,815
Repayment of credit facilities.................................     475,713
Financing costs................................................      14,590
                                                                 ----------
                                                                    680,118
                                                                 ----------
Net financing proceeds.........................................  $  495,606
                                                                 ----------
                                                                 ----------
</TABLE>
 
    In  April 1996,  the Company sold  to private investors  2,984,000 shares of
Class B  common stock  and 3,016,000  shares of  Class C  common stock  for  net
proceeds  of  approximately $30  million. The  proceeds were  used to  assist in
financing the acquisition of NOA Holding Corp.
 
                                      F-9
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS: (CONTINUED)
    In July 1996,  the Company  completed an  initial public  offering (IPO)  of
approximately  4,630,000 shares of  its common stock,  at a price  of $14.50 per
share for net  proceeds of  $60,353. In conjunction  with the  IPO, the  Company
effected  a 16-for-one  stock split.  In October  1996, a  secondary offering of
approximately 5,750,000 shares of  the Company's common stock  was issued at  an
offering price of $37.50 per share for net proceeds of $202,064.
 
    At December 31, 1996 the Company's credit facility provides for a total loan
commitment  of  $230  million  with  (i) a  revolving  line  of  credit facility
providing for borrowings of up to $12.5 million, (ii) an acquisition credit line
in the amount of $212.5 million  which is available under a revolving/term  loan
facility  and (iii) a swing line in the  amount of $5 million. In 1996, proceeds
from credit  facilities  totaled  $486,052,  while  credit  facility  repayments
totaled $475,713.
 
    The  Company  completed a  public  offering of  $225  million 9  3/4% Senior
Subordinated Notes due 2006 for net proceeds  of $223,587 in October 1996 and  a
private offering of $100 million 9 3/4% Series B Subordinated Notes due 2006 for
net proceeds of $101,500 in December 1996 (collectively, "the Notes Offerings").
 
    The  net proceeds of  the equity offerings and  the Notes Offerings together
with the proceeds under the available credit facilities were used to redeem  all
of the outstanding 14% Senior Secured Discount Notes due 2003 at $32,718 and the
11%  Senior Notes due  2003 at $65,000,  pay the $18,424  related penalty, repay
approximately $285 million of the then  outstanding credit facility and pay  the
purchase price of $25 million relating to certain acquisitions which occurred in
1996.  The  redemptions during  the year  resulted in  an extraordinary  loss of
$26,574.
 
NOTE 4 -- ACQUISITIONS:
    The Company's wholly owned subsidiary, Universal Outdoor, Inc. ("Universal")
completed the following acquisitions for cash during 1996:
 
<TABLE>
<CAPTION>
                                                                         PURCHASE PRICE
                                                                    ------------------------
                                                                       STOCK        ASSET
                                                    ACQUIRED        ACQUISITION  ACQUISITION
                                               -------------------  -----------  -----------
<S>                                            <C>                  <C>          <C>
Ad-Sign, Inc.                                        January, 1996                $  12,500
NOA Holding Corp.                                      April, 1996   $  83,295
Iowa Outdoor Displays                              September, 1996                    1,794
The Chase Company                                  September, 1996                    5,800
Outdoor Advertising Holdings, Inc.                   October, 1996     239,064
Revere Holding Corp.                                December, 1996     123,794
</TABLE>
 
                                      F-10
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    The purchase price for accounting purposes  was allocated as follows to  the
assets  purchased  and the  liabilities assumed  based  upon the  estimated fair
values on the dates of acquisition. It is expected that revisions to the  assets
purchased  and liabilities assumed will be made  during 1997; however, it is not
expected that such revisions will have any material effect.
 
<TABLE>
<CAPTION>
                                                                                      1996
                                                                                   -----------
<S>                                                                                <C>
Current assets, other than cash..................................................  $    22,567
Property and equipment...........................................................      323,624
Goodwill.........................................................................      219,406
Other assets.....................................................................        4,847
Current liabilities..............................................................      (32,497)
Net deferred taxes...............................................................      (71,700)
                                                                                   -----------
                                                                                   $   466,247
                                                                                   -----------
                                                                                   -----------
</TABLE>
 
    All acquisitions  have  been accounted  for  under the  purchase  method  of
accounting  and, accordingly, the  operating results of  the acquired businesses
are included  in  the  Company's  consolidated  financial  statements  from  the
respective  dates  of  acquisition.  Where  required,  net  deferred  taxes were
recorded representing  the  temporary  difference  between  the  tax  attributes
assumed  and the recorded fair value as of  the date of acquisition. Since it is
not deductible for tax purposes, no  deferred taxes are required to be  recorded
for amounts allocated to goodwill.
 
    In  conjunction  with the  acquisitions,  the Company  recorded  reserves of
approximately $5.0 million to cover anticipated costs of combining its  existing
business  with the acquired outdoor  advertising businesses. The reserves relate
to liabilities incurred for relocation $(1.6 million), severance $(1.4 million),
facility charges $(1.3 million) and  other related expenditures $(0.7  million).
Approximately $1.3 million was charged against this reserve during 1996.
 
    The following unaudited pro forma financial information includes the results
of  operations  of  the  1996  and  significant  1997  acquisitions  as  if  the
transactions had been consummated as of  the beginning of the periods  presented
after  including  the  impact of  certain  adjustments such  as  depreciation of
advertising  structures,  amortization  of   goodwill  and  other   intangibles,
reduction  of corporate  expenses and interest  expense on debt  assumed to have
been incurred to complete the transactions.
 
<TABLE>
<CAPTION>
                                                      1995          1996       FOR THE THREE
                                                  ------------  ------------   MONTHS ENDED
                                                                              MARCH 31, 1996
                                                  (UNAUDITED)   (UNAUDITED)   ---------------
                                                                                (UNAUDITED)
<S>                                               <C>           <C>           <C>
Net revenues....................................   $  162,758    $  176,611     $    40,031
Depreciation and amortization...................       50,818        50,818          12,705
Operating income................................       24,836        34,957           5,115
Interest expense................................       40,670        44,235          11,089
Loss before income taxes and extraordinary
 loss...........................................      (15,962)      (20,089)         (5,974)
Loss before income taxes........................   $  (15,962)   $  (37,663)    $    (5,974)
 
Loss per share..................................   $    (1.01)   $    (2.39)    $     (0.25)
</TABLE>
 
                                      F-11
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    These unaudited pro  forma results  are not necessarily  indicative of  what
actually  would have  occurred if  the acquisitions had  been in  effect for the
entire periods presented and are not intended to project future results.
 
NOTE 5 -- PROPERTY AND EQUIPMENT:
    Property and equipment consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                         1995        1996
                                                                       ---------  -----------
<S>                                                                    <C>        <C>
Outdoor advertising structures.......................................  $  76,340  $   390,963
Land and capitalized land lease costs................................      2,232       12,130
Vehicles and equipment...............................................      4,712       12,744
Building and leasehold improvements..................................      3,150       11,087
Display faces under construction.....................................      1,344          748
                                                                       ---------  -----------
                                                                          87,778      427,672
Less accumulated depreciation........................................     32,432       45,117
                                                                       ---------  -----------
                                                                       $  55,346  $   382,555
                                                                       ---------  -----------
                                                                       ---------  -----------
</TABLE>
 
NOTE 6 -- GOODWILL AND INTANGIBLE ASSETS:
    Goodwill and intangible assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Non-compete agreements.................................................  $   6,500  $     6,642
Goodwill...............................................................        930      221,909
                                                                         ---------  -----------
                                                                             7,430      228,551
Less accumulated amortization..........................................      4,735        9,542
                                                                         ---------  -----------
                                                                         $   2,695  $   219,009
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
NOTE 7 -- OTHER ASSETS:
    Other assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Financing costs........................................................  $   6,284  $    24,980
Deposits...............................................................         20        5,073
Other..................................................................      1,211        4,815
                                                                         ---------  -----------
                                                                             7,515       34,868
Less accumulated amortization..........................................      1,857        9,754
                                                                         ---------  -----------
                                                                         $   5,658  $    25,114
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
                                      F-12
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 8 -- ACCRUED EXPENSES:
    Accrued expenses consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                            1995       1996
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Interest payable........................................................  $   1,054  $   5,667
Other taxes payable.....................................................     --          4,070
Employee compensation and related taxes.................................        184      2,479
Deferred revenue........................................................        468      2,114
Accrued leases..........................................................     --          1,599
Severance and relocation................................................     --          2,121
Professional services...................................................     --          1,935
Lease and maintenance...................................................     --          2,392
Other...................................................................        225      4,155
                                                                          ---------  ---------
                                                                          $   1,931  $  26,532
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS:
    Long-term debt and other  obligations consist of  the following at  December
31:
 
<TABLE>
<CAPTION>
                                                                         1995         1996
                                                                      -----------  -----------
<S>                                                                   <C>          <C>
9 3/4% Senior Subordinated Notes due 2006, net of discount of
 $1,389.............................................................  $   --       $   223,611
9 3/4% Series B Senior Subordinated Notes due 2006, net of premium
 of $1,487..........................................................      --           101,487
Revolving Credit Loan...............................................        3,286      --
Acquisition Credit Loan.............................................        6,375      --
Acquisition Term Loan                                                     --            20,000
14% Senior Secured Discount Notes, due 2004, net of discount of
 $20,918............................................................       29,083      --
11% Senior Notes due 2003, net of discount of $839..................       64,161      --
Other obligations...................................................        3,515        4,043
                                                                      -----------  -----------
                                                                          106,420      349,141
Less current maturities of long-term debt and other obligations.....           58      --
                                                                      -----------  -----------
                                                                      $   106,362  $   349,141
                                                                      -----------  -----------
                                                                      -----------  -----------
</TABLE>
 
9 3/4% SENIOR SUBORDINATED NOTES
 
    The  Senior Notes  mature on October  15, 2006  and bear interest  at 9 3/4%
payable semiannually on April  15 and October 15,  beginning on April 15,  1997.
The  Company is  required to  meet certain  financial tests  which include those
relating to the maintenance  of a minimum fixed  charge ratio, minimum  adjusted
EBITDA  (earnings before interest,  taxes, depreciation and  amortization) and a
senior leverage ratio.
 
    The Senior Notes are  general unsecured obligations of  the Company and  are
subordinated  to all existing and future Senior Debt, including the indebtedness
under the credit facilities. The  indenture governing the Senior Notes  contains
certain   restrictive   covenants  including,   among  others,   limitations  on
 
                                      F-13
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
additional debt incurrence, restrictions  on distributions to shareholders,  the
creation of liens, the merger or sale of substantially all of the Company or its
operating   subsidiaries  assets  and  engaging  in  certain  transactions  with
affiliates.
 
9 3/4% SERIES B SENIOR SUBORDINATED NOTES
 
    The Series B Senior Notes  mature on October 15,  2006 and bear interest  at
9  3/4% payable semiannually on April 15  and October 15, beginning on April 15,
1997. The Company  is required  to meet  certain financial  tests which  include
those  relating to the maintenance  of a minimum fixed  charge ratio and minimum
adjusted EBITDA.
 
    The Series B Senior Notes are  general unsecured obligations of the  Company
and  are  subordinated  to  all  existing  and  future  Senior  Debt,  including
indebtedness under the credit facilities.  The indenture governing the Series  B
Senior  Notes contains  certain restrictive  covenants including,  among others,
limitations on  additional debt  incurrence,  restrictions on  distributions  to
shareholders,  the creation of liens, the merger or sale of substantially all of
the Company's assets and engaging in certain transactions with affiliates.
 
CREDIT FACILITIES
 
    In October  1996,  the Company  amended  and restated  its  existing  credit
facilities  to provide for  a total loan  commitment of $230  million with (i) a
revolving line  of credit  facility  providing for  borrowings  of up  to  $12.5
million,  (ii) an acquisition credit line in  the amount of $212.5 million which
is available under a revolving/term loan facility and (iii) a swing line in  the
amount  of $5  million. Upon  the failure  of certain  events to  occur prior to
October 1997, a total of $100  million under the $212.5 million revolving/  term
loan  facility may be converted to a  term facility which may not be reborrowed.
Approximately $212.5 million  of the  credit facility matures  on September  30,
2003  with the remaining amount  maturing on September 30,  2004. As of December
31, 1996, the Company  had drawn down $20  million under the acquisition  credit
facility  and had no borrowings under the revolving credit facility or the swing
line of credit.
 
    The loans under the revolving credit facility and acquisition term loan bear
interest at the rate per annum equal to the prime rate or euro dollar rate, plus
an additional 0%  to 2.75% depending  on the  leverage ratio of  the Company  as
defined  in the  credit facility agreement.  The interest rate  in effect during
1996 ranged from 7.875% to 10%. Interest on the credit facility is payable  upon
the date of maturity.
 
    Each  of the revolving  credit facility and  the acquisition credit facility
are secured by a  first priority lien  on the assets of  Universal and upon  the
existence  of certain conditions,  a pledge of  the common stock  of the Company
held by certain management shareholders, as well as the pledge of the  Company's
stock.  Borrowings  under  the  new  credit  facility  are  subject  to  certain
restrictive covenants including, among others,  a minimum fixed charge ratio,  a
minimum  adjusted  EBITDA  and maximum  senior  leverage ratio.  The  new credit
facility  contains  certain  restrictive  covenants  including,  among   others,
limitations  on  additional debt  incurrence,  restrictions on  distributions to
shareholders, the creation of liens, the merger or sale of substantially all  of
the Company's assets and engaging in certain transactions with affiliates.
Commitment  fees are 1/2 percent on the unused portion of the acquisition credit
line and the revolving credit facility.
 
    Net debt issuance costs  of $14,100 were capitalized  in 1996 and are  being
amortized on a straight-line basis over the term of the debt.
 
                                      F-14
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
    Future maturities of long-term debt and other obligations as of December 31,
1996 are as follows:
 
<TABLE>
<S>                                                                <C>
1997.............................................................  $  --
1998.............................................................     20,352
1999.............................................................      1,991
2000.............................................................     --
2001.............................................................        500
2002 and thereafter..............................................    326,298
                                                                   ---------
Total............................................................  $ 349,141
                                                                   ---------
                                                                   ---------
</TABLE>
 
NOTE 10 -- LEASE COMMITMENTS:
    Rent  expense totaled  $4,600, $4,600  and $13,002  in 1994,  1995 and 1996,
respectively. Minimum annual rentals under the terms of noncancelable  operating
leases  with terms  in excess  of one year  in effect  at December  31, 1996 are
payable as follows:
 
<TABLE>
<CAPTION>
YEAR                                                                        CAPITAL     OPERATING
- ------------------------------------------------------------------------  -----------  -----------
<S>                                                                       <C>          <C>
1997....................................................................   $     275    $     448
1998....................................................................         233          277
1999....................................................................         117          172
2000....................................................................          26          126
2001....................................................................      --               18
                                                                               -----   -----------
  Total minimum lease payments..........................................         651    $   1,041
                                                                                       -----------
                                                                                       -----------
Less: amounts representing interest.....................................         (71)
                                                                               -----
Present value of minimum lease payments.................................         580
Less: current portion...................................................         235
                                                                               -----
Long-term capitalized lease obligations.................................   $     345
                                                                               -----
                                                                               -----
</TABLE>
 
NOTE 11 -- INCOME TAXES:
    The Company incurred a net operating loss in 1994, 1995 and 1996; therefore,
no provision for income taxes was required.
 
                                      F-15
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 11 -- INCOME TAXES: (CONTINUED)
    Deferred tax assets (liabilities) consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                          1995        1996
                                                                        ---------  ----------
<S>                                                                     <C>        <C>
Deferred tax liabilities:
Property and equipment................................................  $  --      $  (99,212)
                                                                        ---------  ----------
  Total deferred tax liabilities......................................     --         (99,212)
                                                                        ---------  ----------
Deferred tax assets:
Bad debts.............................................................         42         897
Non-deductible accrued expenses.......................................         53       2,140
Property and equipment................................................        523      --
Goodwill and intangibles..............................................     --           6,112
Non-deductible interest...............................................      1,803      --
Warrants..............................................................     --           3,600
Operating loss and credit carryforwards...............................      6,202      34,628
                                                                        ---------  ----------
  Total deferred tax assets...........................................      8,623      47,377
                                                                        ---------  ----------
Valuation allowance...................................................     (8,623)    (19,865)
                                                                        ---------  ----------
  Net deferred tax liabilities........................................  $  --      $  (71,700)
                                                                        ---------  ----------
                                                                        ---------  ----------
</TABLE>
 
    The Company has established a valuation  allowance against a portion of  its
operating   loss  and  credit  carryforwards  following  an  assessment  of  the
likelihood of realizing such amounts. In arriving at the determination as to the
amount of  the valuation  allowance required,  the Company  considered its  past
operating  history as well  as significant acquisitions  made in 1996, statutory
restrictions on the use  of operating losses  from acquisitions acquired  during
the year, tax planning strategies and its expectation of the level and timing of
future taxable income.
 
    At  December  31,  1996,  the  Company had  net  operating  loss  and credit
carryforwards for  federal income  tax purposes  of approximately  $86  million.
Included  in total net operating loss carryforwards is approximately $45 million
of operating  loss  and  credit  carryforwards  generated  by  certain  acquired
companies  prior to their acquisition by the Company. Total carryforwards expire
between 2005  and 2011.  During the  current fiscal  year, the  Company did  not
utilize any net operating loss or credit carryforwards.
 
    The  Company experienced an  ownership change within  the meaning of Section
382 of the Internal Revenue Code. As such, the utilization of net operating loss
carryforwards are subject to  an annual limitation based  upon the value of  the
Company  on the  change date. The  acquisition of  Outdoor Advertising Holdings,
Inc. and Revere Holding Corp. resulted in an "ownership change" and a limitation
is  imposed  on  the  acquired   net  operating  loss  carryforwards  in   these
acquisitions.   Furthermore,  the  Company's  use  of  the  net  operating  loss
carryforwards are  subject  to  limitations applicable  to  corporations  filing
consolidated federal income tax returns.
 
                                      F-16
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 12 -- WARRANTS:
    The following table summarizes the Company's warrant activity:
 
<TABLE>
<CAPTION>
                                                                                  EXERCISE
                                                         1995         1996         PRICE
                                                      -----------  -----------  ------------
<S>                                                   <C>          <C>          <C>
Number of shares under warrants:
Beginning of year...................................    1,000,000    1,000,000  $    .000625
Granted.............................................      --         2,470,608  $       5.00
Exercised...........................................      --          (612,800)
Canceled/expired....................................      --           --
                                                      -----------  -----------
Warrants outstanding at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
Warrants exercisable at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
</TABLE>
 
    In 1994, the Company issued 1,000,000 warrants which expire on July 1, 2004.
The  warrants were assigned, based on market  conditions at the time of grant, a
value of  $2,500. Each  warrant entitles  the holder  to purchase  one share  of
common  stock (the "warrant share").  In July 1996, a  total of 612,800 warrants
were  exercised  into  warrant  shares.  A  total  of  387,200  warrants  remain
exercisable into warrant shares.
 
    In  April 1996, key executives and employees were granted 2,470,608 warrants
to purchase  common shares  (the "1996  Warrant Plan").  Each warrant  is  fully
exercisable  into one share of common stock at a warrant exercise price of $5.00
per share. A total of  2,470,608 shares of common  stock have been reserved  for
issuance pursuant to the warrants issued in 1996. The fair value of each warrant
was  estimated on the date of grant using the Black-Scholes option-pricing model
with the  following  weighted  average  assumptions used  for  grants  in  1996:
dividend  yield  of 0%,  expected stock  price  volatility of  39.42%, risk-free
interest rate of 6.28% and expected lives  of 7 years. The Company recognized  a
one-time  non-cash compensation charge of $9 million relating to the issuance of
the warrants under the 1996 Warrant Plan.
 
NOTE 13 -- CONTINGENCIES:
    The Company, as the successor to Outdoor Advertising Holdings, Inc. and  POA
Acquisition  Company ("POA"),  is a  defendant in a  case pending  in the United
States District Court, Middle District  of Florida. The plaintiffs alleged  that
POA,  among others, conspired to restrain trade and to monopolize the market for
leases for land on which outdoor advertising structures can be erected. The case
was set  for  trial  in  January  1997 and  has  been  continued  pending  court
availability.  The  plaintiffs  have alleged  that  the acts  on  the defendants
resulted in harm to the plaintiffs and damages of $4 to $12 million, which could
be trebled under  the applicable laws.  The Company intends  to defend the  case
vigorously.  There  can be  no  assurance as  to  the ultimate  outcome  of this
litigation although  management  does  not  presently believe  it  will  have  a
material adverse effect on its results of operations or financial condition.
 
    The  case was settled in  March 1997 with no  material adverse effect on the
results of operations or financial condition of the Company (Unaudited).
 
    The Company  is  subject to  various  other claims  and  routine  litigation
arising  in the  ordinary course  of business. Based  on the  advice of counsel,
management does not believe that the result of such other claims and litigation,
individually or in the aggregate, will  have a material effect on the  Company's
business or its results of operations, cash flows or financial position.
 
                                      F-17
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 14 -- QUARTERLY FINANCIAL DATA (UNAUDITED):
    Summarized quarterly financial data for 1996 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1996
Net revenues..................................  $   8,427  $  17,812  $  18,643  $   31,256
Operating income..............................      1,597     (1,638)     5,874       5,903
Income (loss) before extraordinary item.......     (2,008)    (8,148)     1,991      (1,064)
Net income (loss).............................     (2,008)    (8,148)       591     (26,238)
Per Share:
  Income (loss) before extraordinary item.....  $    (.26) $   (1.06) $     .10  $     (.04)
Net income (loss).............................  $    (.26) $   (1.06) $     .03  $    (1.08)
Weighted average shares outstanding...........      7,654      7,654     19,297      24,343
</TABLE>
 
    In  the third quarter of 1996,  the Company recorded a non-cash compensation
charge in the amount of $9 million relating to management warrants.
 
    In 1996, the Company  recorded an extraordinary loss  of $26,574 related  to
the early retirement of the 11% Senior Notes and the 14% Senior Secured Notes.
 
    Summarized quarterly financial data for 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1995
Net revenues..................................  $   7,236  $   9,175  $   8,940  $    8,797
Operating income..............................      1,319      3,055      2,458       2,405
Income (loss) before extraordinary item.......     (1,778)      (215)      (811)       (899)
Net loss......................................     (1,778)      (215)      (811)       (899)
Per Share:
  Loss before extraordinary item..............  $    (.23) $    (.03) $    (.11) $     (.12)
  Net income (loss)...........................  $    (.23) $    (.03) $    (.11) $     (.12)
Weighted average shares outstanding...........      7,654      7,654      7,654       7,654
</TABLE>
 
NOTE 15 -- RELATED-PARTY TRANSACTIONS:
    During  1996 the Company paid  management fees in the  amount of $1,250 to a
private investor,  which  is included  in  other expenses  on  the  Consolidated
Statement of Operations.
 
NOTE 16 -- SUBSEQUENT EVENTS:
   
    In  January  1997,  the  Company acquired  a  total  of  approximately 2,018
advertising display faces located in and around Memphis, Tennessee. The purchase
price was approximately $71 million plus  100,000 shares of common stock of  the
Company issued on January 2, 1997 at market value.
    
 
    In  January  1997,  the  Company acquired  a  total  of  approximately 1,035
advertising display faces  located in  three markets in  the east  coast of  the
United  States, including Metro New York, Northern New Jersey and Hudson Valley,
for approximately $40 million in cash.
 
                                      F-18
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 16 -- SUBSEQUENT EVENTS: (CONTINUED)
    In February  1997,  the  Company  acquired  a  total  of  approximately  135
advertising  display  faces  located  in  and  around  Evansville,  Indiana  for
approximately $5.5  million  in cash.  The  Company also  acquired  12  existing
advertising  display faces  and 35  in process display  faces in  New Jersey for
approximately $5.3 million in cash.
 
    In  February  1997,  the  Company  agreed  to  acquire  approximately  1,450
advertising  display faces in the Baltimore  metropolitan area for $46.5 million
in cash.
 
(UNAUDITED)
 
    In March  1997,  the Company  acquired  a  total of  approximately  600  bus
shelters  and panels  in and  around Memphis,  Tennessee for  approximately $8.5
million in cash.
 
   
    In  March  1997,  the  Company  acquired  $600,000  of  outdoor  advertising
properties in Florida in exchange for 20,000 shares of its common stock.
    
 
    In  April  1997,  the  Company  entered into  an  agreement  to  purchase 91
advertising display faces  in and around  New York, New  York for  approximately
$51.0 million in cash.
 
    In  May 1997, the Company amended  its existing credit facilities to provide
for an additional  loan commitment of  $75 million in  the form of  a term  loan
which was drawn upon in May 1997.
 
                                      F-19
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors
NOA Holding Company
 
    We  have audited the accompanying consolidated balance sheets of NOA Holding
Company as of May 31, 1994 and 1995, and the related consolidated statements  of
operations,  stockholders' equity and cash flows for  each of the three years in
the period ended May 31, 1995. These financial statements are the responsibility
of the Company's  management. Our  responsibility is  to express  an opinion  on
these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the  consolidated financial position  of NOA  Holding
Company  as  of  May 31,  1994  and 1995  and  the consolidated  results  of its
operations and cash flows for  each of the three years  in the period ended  May
31, 1995 in conformity with generally accepted accounting principles.
 
                                          Ernst & Young LLP
 
Minneapolis, Minnesota
July 21, 1995
 
                                      F-20
<PAGE>
                              NOA HOLDING COMPANY
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                     MAY 31,
                                                               --------------------
                                                                                      MARCH 31,
                                                                 1994       1995        1996
                                                               ---------  ---------  -----------
                                                                                     (UNAUDITED)
<S>                                                            <C>        <C>        <C>
                                             ASSETS
Current assets:
  Cash.......................................................  $   1,619  $   1,630   $     906
  Accounts receivable, net of allowance for doubtful accounts
   of $346,000 in 1994 and $338,000 in 1995..................      4,384      4,517       3,639
  Other receivables..........................................        256        262         126
  Inventories................................................        267        282         153
  Current portion of prepaid leases..........................      1,183      1,098       1,059
  Prepaid expenses...........................................        390        274         191
  Other assets...............................................        150         35         210
                                                               ---------  ---------  -----------
      Total current assets...................................      8,249      8,098       6,284
                                                               ---------  ---------  -----------
Long-term portion of prepaid leases..........................        312        509         545
Property and equipment, net (Note 3).........................     23,562     22,357      14,422
Intangibles, net (Note 4)....................................     17,505     12,374       5,714
                                                               ---------  ---------  -----------
      Total assets...........................................  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
                              LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable...........................................  $     605  $     650   $     460
  Revolving credit...........................................        200     --          --
  Accrued interest...........................................        598        191         393
  Other accrued expenses.....................................      1,626      1,800       1,705
  Deferred revenue...........................................        100         66         137
  Current portion of long-term debt..........................      6,000        608          90
                                                               ---------  ---------  -----------
      Total current liabilities..............................      9,129      3,315       2,785
                                                               ---------  ---------  -----------
Long-term debt (Note 5)......................................     29,657     30,324       4,552
Other long-term liabilities..................................        577        480         932
                       STOCKHOLDERS' EQUITY (NOTES 8 AND 9)
Preferred stock, par value $.10 per share:
  Authorized shares -- 1,000
  Issued shares -- 1,000.....................................     --         --          --
Class A common stock, par value $.01 per share:
  Authorized shares -- 200,000
  Issued shares -- 81,693.70 in 1994 and 72,919.94 in 1995...          1          1           1
Class B common stock, par value $.01 per share:
  Authorized shares -- 25,000
  Issued shares -- 13,199.82 in 1994 and 6,172.16 in 1995....     --         --          --
Additional paid-in capital...................................     19,524     18,857      18,857
Retained deficit.............................................     (9,260)    (9,639)       (162)
                                                               ---------  ---------  -----------
      Total stockholders' equity.............................     10,265      9,219      18,696
                                                               ---------  ---------  -----------
      Total liabilities and stockholders' equity.............  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-21
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            TEN MONTHS ENDED
                                                                YEAR ENDED MAY 31              MARCH 31,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
                                                                                              (UNAUDITED)
<S>                                                      <C>        <C>        <C>        <C>        <C>
Revenues...............................................  $  33,503  $  33,784  $  37,054  $  30,369  $  28,964
Less agency commissions and discounts..................      4,394      4,082      4,553      3,730      3,570
                                                         ---------  ---------  ---------  ---------  ---------
Net revenue............................................     29,109     29,702     32,501     26,639     25,394
Operating expenses:
  Production...........................................      6,876      6,466      6,472      5,416      4,697
  Real estate rental...................................      6,763      7,143      7,556      6,212      6,021
  Selling..............................................      2,364      2,773      2,545      2,108      1,803
  General and administrative...........................      4,951      5,294      5,388      4,391      3,509
  Depreciation and amortization........................      6,726      6,816      7,201      6,589      5,073
                                                         ---------  ---------  ---------  ---------  ---------
                                                            27,680     28,492     29,162     24,716     21,103
                                                         ---------  ---------  ---------  ---------  ---------
Operating profit.......................................      1,429      1,210      3,339      1,923      4,291
Interest...............................................      3,613      3,479      3,062      2,601      1,769
Gain on sale of assets.................................     --         --         --         --         (9,983)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) before income taxes..................     (2,184)    (2,269)       277       (678)    12,505
Income taxes...........................................     --         --         --         --          2,441
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss)......................................     (2,184)    (2,269)       277       (678)    10,064
Dividends on preferred stock...........................       (594)    --         --         --           (587)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) applicable to common shares..........  $  (2,778) $  (2,269) $     277  $    (678) $   9,477
                                                         ---------  ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-22
<PAGE>
                              NOA HOLDING COMPANY
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          PREFERRED STOCK   CLASS A COMMON     CLASS B COMMON
                                                                STOCK              STOCK         ADDITIONAL
                                          ---------------  ----------------  ------------------   PAID-IN    RETAINED
                                          SHARES   AMOUNT   SHARES    AMOUNT   SHARES    AMOUNT   CAPITAL    DEFICIT
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
<S>                                       <C>      <C>     <C>        <C>    <C>         <C>     <C>         <C>
Balance at May 31, 1992.................  1,000    $--     81,693.70  $  1    13,199.82  $--     $19,228     $ (3,612)
  Dividends declared....................   --       --        --       --        --       --       --            (594)
  Net loss..............................   --       --        --       --        --       --       --          (2,184)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1993.................  1,000     --     81,693.70     1    13,199.82   --      19,228       (6,390)
  Dividends declared....................   --       --        --       --        --       --       --            (305)
  Dividends in-kind.....................   --       --        --       --        --       --         296         (296)
  Net loss..............................   --       --        --       --        --       --       --          (2,269)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1994.................  1,000     --     81,693.70     1    13,199.82   --      19,524       (9,260)
  Dividends in-kind.....................   --       --        --       --        --       --         961         (656)
  Proceeds from issuance of stock.......   --       --        --       --      3,852.63   --       --           --
  Stock redemptions relative to the sale
   of Pony Panels.......................   --       --     (7,599.32)  --     (9,754.26)  --      (1,372)       --
  Repurchases of stock..................   --       --     (1,174.44)  --     (1,126.03)  --        (270)       --
  Compensation expense on stock
   issuances............................   --       --        --       --        --       --          14        --
  Net income............................   --       --        --       --        --       --       --             277
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1995.................  1,000    $--     72,919.94  $  1     6,172.16  $  --   $18,857     $ (9,639)
  Net income (unaudited)................   --       --        --       --        --       --       --           9,477
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at March 31, 1996 (unaudited)...  1,000    $       72,919.94  $  1     6,172.16  $--     $18,857     $   (162)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-23
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              TEN MONTHS ENDED
                                                                  YEAR ENDED MAY 31              MARCH 31,
                                                           -------------------------------  --------------------
                                                             1993       1994       1995       1995       1996
                                                           ---------  ---------  ---------  ---------  ---------
                                                                                                (UNAUDITED)
<S>                                                        <C>        <C>        <C>        <C>        <C>
OPERATING ACTIVITIES
Net income (loss)........................................  $  (2,184) $  (2,269) $     277  $    (678) $   9,477
Adjustments to reconcile to net cash provided by
 operating activities:
  Depreciation and amortization..........................      6,726      6,816      7,201      6,589      5,073
  Gain on sale of assets.................................     --         --         --         --         (9,983)
  Deferred tax provision.................................                                                    550
  Barter revenue resulting from purchases of equipment...       (108)    --         --         --         --
  Stock compensation expense.............................     --         --             14     --         --
  Changes in operating assets and liabilities:
    Accounts receivable..................................       (444)       (57)      (320)       118         (7)
    Other current and noncurrent assets..................        (36)       628         98         66       (123)
    Accounts payable.....................................        191        144         45       (108)    --
    Accrued expenses, deferred revenue and other.........          5       (477)       (59)      (231)      (452)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided by operating activities................      4,150      4,785      7,256      5,756      4,535
                                                           ---------  ---------  ---------  ---------  ---------
INVESTING ACTIVITIES
Capital expenditures for signs...........................       (928)    (1,459)    (1,636)    (1,146)    (1,164)
Proceeds from disposal of signs..........................        150        301         51         26        106
Other capital expenditures...............................     --           (242)      (338)      (293)      (235)
Proceeds from the sale of assets.........................     --         --            542        542     21,784
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in investing activities....................       (778)    (1,400)    (1,381)      (871)    20,491
                                                           ---------  ---------  ---------  ---------  ---------
FINANCING ACTIVITIES
Net borrowings from bank.................................     --            200     --         --          1,500
Dividends paid...........................................       (594)      (296)    --         --         --
Increase in preferred stock..............................     --         --         --         --            540
Principal payments of bank debt..........................     (3,100)    (3,043)    (5,157)    (4,357)   (27,700)
Payments to revise credit agreement......................     --         --           (669)      (668)    --
Principal payments on notes payable......................     --         --            (38)    --            (90)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in financing activities....................     (3,694)    (3,139)    (5,864)    (5,025)   (25,750)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided........................................       (322)       246         11       (140)      (724)
Cash at beginning at of period...........................      1,695      1,373      1,619      1,619      1,630
                                                           ---------  ---------  ---------  ---------  ---------
Cash at end of period....................................  $   1,373  $   1,619  $   1,630  $   1,479  $     906
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    Supplemental schedule of noncash operating and investing activities:
 
       The Company sold the net assets of Pony Panels on August 31, 1994 as part
       of  a stock  redemption. The  book value of  the net  assets sold totaled
       approximately $1,900,000.
 
       The  Company  incurred  long-term  obligations  of  $270,000  for   stock
       redemptions made during the year ended May 31, 1995.
 
       Purchases  of equipment resulting from barter agreements totaled $108,000
       for the year ended May 31, 1993. There were no such purchases in 1994 and
       1995.
 
                See notes to consolidated financial statements.
 
                                      F-24
<PAGE>
                              NOA HOLDING COMPANY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  MAY 31, 1995
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    PRINCIPLES OF CONSOLIDATION
 
    The  accompanying  financial  statements  consolidate  the  accounts  of NOA
Holding Company (formerly  McCarty Holding Company,  Inc.) and its  wholly-owned
subsidiary,  Naegele Outdoor Advertising  Company. All intercompany transactions
have been eliminated in consolidation.
 
    REVENUE RECOGNITION
 
    Advertising  revenue  is  recognized  monthly  over  the  period  in   which
advertisement  displays are posted on the advertising structures. A full month's
revenue is recognized in the first  month of posting. The direct costs  incurred
to  produce  the  related  advertisements  are  expensed  as  incurred. Payments
received in advance of billings are recorded as deferred revenue.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment  are  carried  at  cost.  Maintenance,  repairs  and
renewals,  which  neither  materially add  to  the  value of  the  property, nor
appreciably prolong its life, are charged to expense as incurred.
 
    Depreciation of property and equipment is provided on declining balance  and
straight-line methods over useful lives of 3 to 25 years.
 
    INTANGIBLE ASSETS
 
    Intangibles assets are carried and are amortized on the straight-line method
over  useful lives of  5 to 40  years. Goodwill represents  the cost of acquired
businesses in excess of  amounts assigned to tangible  and intangible assets  at
the date of acquisition.
 
    INVENTORIES
 
    Inventories  consist principally of supplies and are stated at lower of cost
or market as determined on a first-in, first-out basis.
 
    INCOME TAXES
 
    Income  taxes  are  computed  in  accordance  with  Statement  of  Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes".
 
    BARTER TRANSACTIONS
 
    The  Company occasionally enters into  agreements to trade advertising space
for goods or services.  Prior to December  8, 1992, the  Company did not  record
such  arrangements as revenue unless the  items bartered for were capital items.
The impact on revenues and expense of barter transactions not recorded in fiscal
1993 was $164,000.
 
    RECLASSIFICATION
 
    Certain amounts previously reported in 1993 and 1994 have been  reclassified
to conform to the 1995 presentation.
 
    INTERIM FINANCIAL INFORMATION
 
    The  interim financial information as of March 31, 1996 and 1995 and for the
ten months then ended has been prepared from the unaudited financial records  of
the  Company  and,  in  the  opinion  of  management,  reflects  all adjustments
necessary for  a fair  presentation of  the financial  position and  results  of
operations and of cash flows for the respective interim periods. All adjustments
were of a normal and recurring nature.
 
                                      F-25
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
2.  ACQUISITIONS
    Effective   January  19,  1994,  the   Company  purchased  Atlantic  Outdoor
Advertising, Inc.  for  $1  million.  The acquisition  was  recorded  using  the
purchase method of accounting for business combinations.
 
3.  PROPERTY AND EQUIPMENT
    Property and equipment consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                           ESTIMATED
                                                                     1994       1995      USEFUL LIFE
                                                                   ---------  ---------  -------------
                                                                      (IN THOUSANDS)
<S>                                                                <C>        <C>        <C>
Land.............................................................  $   1,235  $   1,294       --
Advertising structures...........................................     24,825     25,256       20 years
Buildings........................................................        491        491    10-25 years
Machinery and equipment..........................................      1,180      1,201        6 years
Office furniture and equipment...................................      1,896      1,865     5-10 years
Automobiles and trucks...........................................      1,045      1,124        5 years
Other............................................................        384        370     3-10 years
                                                                   ---------  ---------
                                                                      31,056     31,601
Less accumulated depreciation....................................      7,494      9,244
                                                                   ---------  ---------
                                                                   $  23,562  $  22,357
                                                                   ---------  ---------
                                                                   ---------  ---------
</TABLE>
 
4.  INTANGIBLES
    The intangibles consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                             ESTIMATED
                                                                        1994       1995     USEFUL LIFE
                                                                      ---------  ---------  -----------
                                                                         (IN THOUSANDS)
<S>                                                                   <C>        <C>        <C>
Advertising site leases.............................................  $  22,760  $  21,762     7 years
Covenant not to compete.............................................      3,118      3,129     5 years
Goodwill............................................................      2,159      2,030    40 years
Loan costs..........................................................      2,028      2,697     6 years
Organization costs..................................................        506        503     5 years
                                                                      ---------  ---------
                                                                         30,571     30,121
Less accumulated amortization.......................................     13,066     17,747
                                                                      ---------  ---------
                                                                      $  17,505  $  12,374
                                                                      ---------  ---------
                                                                      ---------  ---------
</TABLE>
 
    The  advertising site leases and covenant not  to compete were recorded as a
result of an acquisition  in May 1991. Their  cost represents management's  best
estimate  of the fair value at the date of acquisition. The loan costs represent
fees paid to obtain a bank term loan and line of credit in 1991 and to refinance
the term loan and  line of credit  in August 1994. In  connection with the  loan
refinancing,  the Company wrote-off approximately $1 million of unamortized loan
costs. The  organization  costs are  management's  estimate of  the  portion  of
various fees paid which are allocable to this asset.
 
                                      F-26
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT
    Long-term debt consists of the following at May 31:
 
<TABLE>
<CAPTION>
                                                                           1994       1995
                                                                         ---------  ---------
                                                                            (IN THOUSANDS)
<S>                                                                      <C>        <C>
Revolving Credit Commitment under the Amended and Restated Credit
 Agreement dated August 31, 1994.......................................  $      --  $  30,700
Term loans under the Credit Agreement dated as of May 22, 1991.........     35,657     --
Revolving Credit Loan under the Credit Agreement dated as of May 22,
 1991..................................................................        200     --
Subordinated note payable, annual installments of $52 through July
 1997, plus quarterly interest payments at prime.......................         --        157
Subordinated notes payable, annual installments of $38 through March
 1997, plus quarterly interest payments at prime.......................         --         75
                                                                         ---------  ---------
                                                                            35,857     30,932
Less current portion...................................................      6,200        608
                                                                         ---------  ---------
                                                                         $  29,657  $  30,324
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>
 
    The  Company amended  and restated its  bank Credit Agreement  on August 31,
1994 and established a Revolving Credit  Commitment of up to $38,000,000 and  an
Acquisition  Loan  Commitment of  up  to $5,000,000.  Both  commitments decrease
quarterly each fiscal  year and terminate  on February 28,  2001. The  available
Revolving  Credit Commitment at May 31, 1995  was $32,800,000. At year end there
were no borrowings against the  $5,000,000 Acquisition Loan Commitment. As  part
of  the Agreement, interest on the first $20,000,000 of debt is payable under an
Interest Rate Protect Plan ("IPP"). The IPP  provides for a fixed rate of  6.28%
plus  applicable margin (2.5% at  May 31, 1995) for a  period of three years and
began August 5, 1994. The Amended and Restated Credit Agreement also enables the
Company to borrow the remainder of the debt  at a rate equal to either the  Loan
Interbank  Offered Rate (LIBOR)  plus 3.0% or  at the Lending  Agent's base rate
plus 1.75%.  In addition,  the  Company can  realize  lower borrowing  rates  if
certain  financial results are achieved.  At May 31, 1995,  the interest rate in
effect was LIBOR plus 2.5%.
 
    The Company is obligated to pay loan  commitment fees to the banks equal  to
one-half of 1% of the average daily unused portion of the commitments.
 
    The  bank has issued a  letter of credit to  the Company's insurance carrier
totaling $323,000 at the end of fiscal 1994 and 1995.
 
    All common shares of  the Company are pledged  as collateral for the  Credit
Agreement;   accordingly,  substantially   all  of  the   Company's  assets  are
effectively pledged as collateral.
 
    The Credit  Agreement  contains  certain  restrictive  covenants  which  the
Company  must comply with on a continuing basis. The Company is restricted as to
borrowings, dividend payments, acquisitions, stock repurchases, sales of  assets
and capital expenditures.
 
    During  fiscal  1995,  the  Company entered  into  certain  stock redemption
agreements to repurchase 1,174.44  shares of Class A  Common Stock and  1,126.03
shares  of Class B Common  Stock. As part of  the agreements, the Company issued
subordinated promissory notes totaling approximately $270,000.
 
    Total interest paid on  all debt was  $3,849,000, $3,528,000 and  $3,468,000
for fiscal 1993, 1994 and 1995, respectively.
 
                                      F-27
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT (CONTINUED)
    Aggregate  annual maturities of  long-term debt during  the five-year period
ending May 31, 2000 are (in thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     608
  1997.............................................................      4,365
  1998.............................................................      6,227
  1999.............................................................      7,600
  2000.............................................................      7,600
</TABLE>
 
6.  INCOME TAXES
    At May  31, 1995,  the  Company had  net  operating loss  carryforwards  for
federal  income tax purposes of  approximately $8.0 million. These carryforwards
expire between  May 31,  2006 and  2010.  During the  current fiscal  year,  the
Company  utilized approximately $625,000 of  net operating loss carryforwards to
offset current year taxable income.
 
    Components of deferred tax assets and liabilities are (in thousands):
 
<TABLE>
<CAPTION>
                                                                             1994       1995
                                                                           ---------  ---------
                                                                              (IN THOUSANDS)
<S>                                                                        <C>        <C>
Deferred tax assets:
  Loss carryforward......................................................  $   3,403  $   3,145
  Accrued expenses.......................................................        249        207
  Loan cost amortization.................................................         --        343
                                                                           ---------  ---------
                                                                               3,652      3,695
Deferred tax liabilities:
  Depreciation...........................................................        857      1,090
  Bad debt allowance.....................................................         33         36
                                                                           ---------  ---------
                                                                                 890      1,126
                                                                           ---------  ---------
Net deferred tax assets before valuation allowance.......................      2,762      2,569
Less valuation allowance.................................................      2,762      2,569
                                                                           ---------  ---------
Net deferred tax assets..................................................  $      --  $      --
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
7.  EMPLOYEE BENEFIT PLAN
    The  Company  has  a  voluntary  defined  contribution  401(k)  savings  and
retirement  plan for  the benefit of  its nonunion employees  who may contribute
from 3%  to  10%  of  their  compensation. The  Company  has  no  obligation  to
contribute to the plan and made no contribution for fiscal 1993, 1994 and 1995.
 
8.  REDEEMABLE PREFERRED STOCK
    The  preferred stock is redeemable, subject  to certain restrictions, by the
Company at a price equal  to its value as  carried on the financial  statements.
The  Company also has the right to convert the preferred stock to debt at a rate
of $1,000 principal of debt to $1,000 liquidation value of the preferred  stock.
The  liquidation value of each of share  of preferred stock is $7,699 and $8,660
at May  31, 1994  and 1995,  respectively.  After May  22, 2001,  the  preferred
shareholders have the right to control the Board of Directors for the purpose of
selling the Company.
 
                                      F-28
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
8.  REDEEMABLE PREFERRED STOCK (CONTINUED)
    Subject  to certain bank restrictions, dividends on the preferred shares are
payable semi-annually at the rate of 8% either in cash or in-kind payments which
increase the liquidation value of the preferred stock. Should operating  profits
exceed  certain targets, the dividend rate increases to 12%. The minimum targets
for fiscal 1996 are $9,259 for each six month period.
 
9.  COMMON STOCK AND WARRANT
    The Class B common  stock is entirely owned  by key employees and  officers.
The  ownership vests  over a period  of five  years. In the  event of  a sale or
liquidation of the Company, the Class A common stock has a 10% return preference
over the Class B common stock.
 
    During fiscal 1995, the  Company implemented a stock  purchase plan for  its
key  employees. Under  the plan, 4,253  shares of  Class B common  stock will be
granted to the employees at a purchase price of $.10 per share. The shares  will
vest over a five year period. Approximately 3,853 shares had been granted by May
31, 1995.
 
    Additionally,  a warrant to purchase 5,000 shares of Class A common stock at
$144.75 per share was outstanding at May 31, 1994 and 1995. The warrant  expires
on May 22, 2006 and has no voting rights.
 
10. SALES OF PONY PANELS
    Only  July 22, 1994, the Company entered  into an agreement with The McCarty
Company ("McCarty") under which McCarty acquired  all of the assets of the  Pony
Panels  division (excluding cash)  in exchange for  McCarty's assumption of Pony
Panel's liabilities, delivery  of 7,599.32 shares  of Class A  Common Stock  and
9,754.26  shares of Class B Common Stock of NOA Holding Company, and cash in the
amount of $542.
 
11. COMMITMENTS AND CONTINGENCIES
    The City of Jacksonville, Florida has  enacted a number of ordinances  which
would  require  the  removal of  outdoor  advertising structures  which  are not
located on  federal  aid  primary and/or  interstate  highways.  Management  has
vigorously  contested the validity of these  ordinances for the last four years.
In March 1995, the  Company reached a settlement  with the City of  Jacksonville
and  Capsigns, Inc. and has agreed to  remove 711 billboards faces over a period
of 20 years.
 
    The Company is also involved in litigation with various other municipalities
and regulatory agencies as the result of condemnation proceedings and  licensing
and  permit renewal disputes,  which could result in  the removal of advertising
structures.
 
    Management believes, based  upon the information  currently available,  that
the  settlement with the City of Jacksonville and Capsigns, Inc., along with the
outcomes of  the various  actions  described above,  will  not have  a  material
adverse  effect on the consolidated financial condition or results of operations
of the Company.
 
    During  fiscal  1995,  the  Company  became  a  party  to  certain  material
litigation.  The action alleges that a former billposting employee, while in the
process of posting  a billboard,  fell to the  ground (because  the platform  on
which  he was working gave way) and suffered significant injuries. It is alleged
that these injuries have precluded him from seeking any gainful employment. This
matter involves  a  significant  level issue  concerning  the  exclusive  remedy
provision of workers' compensation law in Minnesota. Minnesota law provides that
an  employer  providing  workers'  compensation  benefits  is  immune  from tort
liability. It is  the Company's  contention that, because  the Company  provided
workers'  compensation benefits to the former  employee, the Company is entitled
to tort immunity.
 
                                      F-29
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
    The Plaintiff disputes the  Company's interpretation of  the law and  argues
that  the tort suit can go forward. This  matter was argued before a trial judge
on February 28,  1995, who ruled  in favor of  the Plaintiff. An  appeal to  the
Minnesota Court of Appeals is currently pending.
 
    The  Plaintiff has also made a demand of approximately $4.9 million for lost
wages and pain and  suffering. An attempt  to amend this  complaint and state  a
claim  for punitive damages has  also been made. The Court  has not yet acted on
the amendment.
 
    At this time it is  not possible to estimate  the probable outcome of  these
actions  and, accordingly,  the Company  has not  established a  reserve for the
outcome of this litigation.
 
    The Company leases the facility in Minneapolis from the Company's  preferred
stockholder  with annual rents of $480,000,  exclusive of operating costs, which
commenced May of 1993 and continues through May of 2001.
 
    The Company  is  required to  make  the following  minimum  operating  lease
payments  for equipment and facilities  under noncancelable lease agreements (in
thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     552
  1997.............................................................        552
  1998.............................................................        552
  1999.............................................................        557
  2000.............................................................        557
  Thereafter.......................................................        704
                                                                     ---------
                                                                     $   3,474
                                                                     ---------
                                                                     ---------
</TABLE>
 
    Rent expense for operating leases for the years ended May 31, 1993, 1994 and
1995 totaled $6,950,000, $6,837,000 and $7,268,000, respectively.
 
                                      F-30
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
Universal Outdoor Holdings, Inc.
 
    We  have audited the accompanying statement  of revenues and direct expenses
of Ad-Sign  for  the  year  ended  December 31,  1995.  This  statement  is  the
responsibility  of the company's management. Our responsibility is to express an
opinion on this statement based on our audit.
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the statement of revenues and direct expenses
is free of material misstatement. An audit includes examining, on a test  basis,
evidence supporting the amounts and disclosures in the statement of revenues and
expenses.  An audit also  includes assessing the  accounting principles used and
significant estimates  made by  management, as  well as  evaluating the  overall
financial   statement  presentation.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.
 
    In our opinion, the statement of revenues and direct expenses audited by  us
presents  fairly, in all material respects,  the revenues and direct expenses of
Ad-Sign for  the year  ended December  31, 1995,  in conformity  with  generally
accepted accounting principles.
 
PRICE WATERHOUSE LLP
 
June 14, 1996
Chicago, Illinois
 
                                      F-31
<PAGE>
                                    AD-SIGN
                   STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<S>                                                                  <C>
Gross revenues.....................................................  $   2,804
Less agency commissions............................................        224
                                                                     ---------
  Net revenues.....................................................      2,580
                                                                     ---------
                                                                     ---------
 
Direct expenses:
  Direct advertising expenses......................................        338
  General and administrative expenses..............................        402
  Depreciation and amortization....................................        454
                                                                     ---------
                                                                         1,194
                                                                     ---------
Operating income...................................................  $   1,386
                                                                     ---------
                                                                     ---------
</TABLE>
 
    See accompanying notes to the statement of revenues and direct expenses.
 
                                      F-32
<PAGE>
                                    AD-SIGN
             NOTES TO THE STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
 
    The  Statement of Revenues  and Direct Expenses for  the year ended December
31, 1995 presents revenues from contracts for the 160 advertising display  faces
acquired  from Ad-Sign, Inc. by Universal  Outdoor Holdings, Inc. (Universal) in
the first quarter of 1996. This financial statement excludes operating  expenses
which  are not  directly related to  the assets acquired  by Universal. Although
Universal only acquired certain assets of Ad-Sign, Inc., this acquisition  meets
the  criteria for a "business acquired"  in accordance with Regulation S-X, Rule
3-05 of the Securities Exchange Act of 1934.
 
    Ad-Sign is an outdoor  advertising company which  owns and operates  outdoor
advertising  display  faces  principally  in  Chicago,  Illinois.  Ad-Sign sells
outdoor advertising space to national, regional and local advertisers.
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
 
    The preparation  of  the  statement  of  revenues  and  direct  expenses  in
conformity  with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of revenues  and
expenses  during the  reported period.  Actual results  could differ  from those
estimates. The significant accounting policies used in the preparation of  these
financial statements are as follows.
 
REVENUES AND DIRECT EXPENSES
 
    Advertising revenues are generated from contracts with advertisers generally
covering  periods of one  to twelve months.  Ad-Sign recognizes revenues ratably
over the contract term and defers customer prepayment of advertising fees. Costs
incurred for the production  of outdoor advertising  displays are recognized  in
the initial month of the contract or as incurred during the contract period.
 
PREPAID LAND RENTS
 
    Most of Ad-Sign's outdoor advertising structures are located on leased land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land rents are expenses ratably over the related rental term.
 
NOTE 3 -- SUBSEQUENT EVENT:
 
    In the first quarter of 1996,  Ad-Sign, Inc. entered into an asset  purchase
agreement  with Universal Outdoor Holdings, Inc. Under this agreement, Universal
purchased 160 advertising display faces in the Chicago market for $12.5 million.
 
                                      F-33
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
POA Acquisition Corporation
 
    In  our opinion, the accompanying balance  sheets and the related statements
of operations, of  changes in  shareholders' equity  and of  cash flows  present
fairly,  in all  material respects,  the financial  position of  POA Acquisition
Corporation at  September 30,  1996 and  December  31, 1995  and 1994,  and  the
results of their operations and their cash flows for the nine month period ended
September  30, 1996 and for  each of the two years  in the period ended December
31, 1995  in conformity  with generally  accepted accounting  principles.  These
financial  statements are  the responsibility  of the  Company's management; our
responsibility is to express an opinion  on these financial statements based  on
our  audits.  We conducted  our audits  of these  statements in  accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements  are
free  of material  misstatement. An audit  includes examining, on  a test basis,
evidence supporting the  amounts and  disclosures in  the financial  statements,
assessing  the  accounting principles  used  and significant  estimates  made by
management, and  evaluating the  overall  financial statement  presentation.  We
believe  that our  audits provide a  reasonable basis for  the opinion expressed
above.
 
PRICE WATERHOUSE LLP
 
Chicago, Illinois
February 28, 1997
 
                                      F-34
<PAGE>
                          POA ACQUISITION CORPORATION
                                 BALANCE SHEETS
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                  SEPTEMBER 30,            DECEMBER 31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Current assets:
  Cash..........................................................   $  3,534,128   $      811,352  $      727,690
  Accounts receivable...........................................      6,746,361        5,631,320       4,482,520
  Prepaid expenses..............................................      2,576,998        1,822,964       1,698,539
  Prepaid income taxes..........................................         43,875           43,875          51,629
  Deferred income taxes.........................................      3,314,000        3,213,848       2,596,951
                                                                  --------------  --------------  --------------
    Total current assets........................................     16,215,362       11,523,359       9,557,329
Deferred income taxes...........................................     10,040,258       11,835,410      14,269,374
Property, plant and equipment, net..............................     32,821,811       23,005,058      20,112,931
Other assets....................................................     38,741,579       41,854,491      46,266,092
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
 
                              LIABILITIES AND SHAREHOLDER'S EQUITY
Current liabilities:
  Accounts payable and accrued expenses.........................   $  4,289,460   $    2,992,112  $    3,432,619
  Current portion of long-term debt.............................      9,109,419        9,109,419       8,061,214
  Notes payable.................................................        416,000         --              --
                                                                  --------------  --------------  --------------
    Total current liabilities...................................     13,814,879       12,101,531      11,493,833
Long-term debt, less current portion............................     71,682,647       65,603,203      70,210,555
Shareholder's equity
  Common stock, $.01 par value:
    Authorized shares -- 2,000,000
    Issued and outstanding shares -- 100 for all periods
     presented..................................................              1                1               1
  Additional paid-in capital....................................     45,419,909       45,419,909      45,419,909
  Accumulated deficit...........................................    (33,098,426)     (34,906,326)    (36,918,572)
                                                                  --------------  --------------  --------------
    Total shareholder's equity..................................     12,321,484       10,513,584       8,501,338
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-35
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE
                                                                   MONTHS ENDED    FOR THE YEARS ENDED DECEMBER
                                                                  SEPTEMBER 30,                31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Advertising revenues............................................   $ 38,380,932   $   45,830,359  $   41,737,266
Less commissions and discounts..................................     (3,520,734)      (4,393,319)     (3,865,492)
                                                                  --------------  --------------  --------------
                                                                     34,860,198       41,437,040      37,871,774
                                                                  --------------  --------------  --------------
Expenses:
  Operating.....................................................     10,077,666       11,775,891      11,151,065
  Selling, general and administrative...........................      9,307,799       10,698,212      10,283,413
  Amortization..................................................      3,811,034        5,061,849       5,208,589
  Depreciation..................................................      2,547,946        2,545,182       2,878,346
                                                                  --------------  --------------  --------------
                                                                     25,744,445       30,081,134      29,521,413
                                                                  --------------  --------------  --------------
Income from operations..........................................      9,115,753       11,355,906       8,350,361
                                                                  --------------  --------------  --------------
Other income (expense):
  Interest expense..............................................     (5,548,379)      (7,346,241)     (7,012,646)
  Loss on sale of a division....................................        --              --              (494,824)
  Loss on disposal of property and equipment, net...............       (346,974)         (64,332)       (329,056)
  Interest and other income.....................................        367,500           42,244          24,412
                                                                  --------------  --------------  --------------
                                                                     (5,527,853)      (7,368,329)     (7,812,114)
                                                                  --------------  --------------  --------------
Income before income taxes and extraordinary item...............      3,587,900        3,987,577         538,247
                                                                  --------------  --------------  --------------
Provision for income taxes:
  Current.......................................................        150,000          158,264          37,572
  Deferred......................................................      1,630,000        1,817,067       1,256,910
                                                                  --------------  --------------  --------------
                                                                      1,780,000        1,975,331       1,294,482
                                                                  --------------  --------------  --------------
Income (loss) before extraordinary item.........................      1,807,900        2,012,246        (756,235)
Extraordinary item:
  Loss on early extinguishment of debt, net of income tax
   expense of ($147,350)........................................        --              --              (244,552)
                                                                  --------------  --------------  --------------
Net income (loss)...............................................   $  1,807,900   $    2,012,246  $   (1,000,787)
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-36
<PAGE>
                          POA ACQUISITION CORPORATION
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                                      TOTAL
                                       COMMON     PREFERRED      ADDITIONAL       ACCUMULATED     SHAREHOLDER'S
                                        STOCK       STOCK      PAID-IN CAPITAL      DEFICIT          EQUITY
                                      ---------  ------------  ---------------  ---------------  ---------------
<S>                                   <C>        <C>           <C>              <C>              <C>
Balance at January 1, 1993..........  $       1  $     12,237  $    57,644,726  $   (28,262,869) $    29,394,095
  Net loss for 1993.................     --           --             --                (262,576)        (262,576)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balances at December 31, 1993.......          1        12,237       57,644,726      (28,525,445)      29,131,519
  Net loss for 1994.................     --           --             --              (1,000,787)      (1,000,787)
  Issuance of preferred stock.......     --           550,000        4,950,000        --               5,500,000
  Redemption of preferred stock.....     --          (562,237)     (17,174,817)       --             (17,737,054)
  Cumulative preferred stock
   dividends........................     --           --             --              (7,392,340)      (7,392,340)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1994........          1       --            45,419,909      (36,918,572)       8,501,338
  Net income for 1995...............     --           --             --               2,012,246        2,012,246
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1995........          1       --            45,419,909      (34,906,326)      10,513,584
Net income for the nine months ended
 September 30, 1996.................     --           --             --               1,807,900        1,807,900
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at September 30, 1996         $       1  $    --       $    45,419,909  $   (33,098,426) $    12,321,484
                                      ---------  ------------  ---------------  ---------------  ---------------
                                      ---------  ------------  ---------------  ---------------  ---------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-37
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                         FOR THE NINE
                                                                         MONTHS ENDED       FOR THE YEARS ENDED
                                                                        SEPTEMBER 30,          DECEMBER 31,
                                                                        --------------  ---------------------------
                                                                             1996           1995           1994
                                                                        --------------  -------------  ------------
<S>                                                                     <C>             <C>            <C>
OPERATING ACTIVITIES
Net income (loss).....................................................   $  1,807,900   $   2,012,246  $ (1,000,787)
Adjustments to reconcile net income (loss) to net cash provided by
 operating activities:
  Amortization........................................................      3,811,034       5,061,849     5,208,589
  Depreciation........................................................      2,547,946       2,545,182     2,878,346
  Deferred income taxes...............................................      1,695,000       1,817,067     1,123,867
  Loss on sale of division............................................        --             --             494,824
  Loss on disposal of property and equipment, net.....................        346,977          64,332       329,056
  Provision for bad debts.............................................        176,000          64,285       375,190
  Changes in operating assets and liabilities:
    Increase in accounts receivable...................................       (957,596)     (1,213,085)     (523,087)
    Increase in prepaid expenses......................................       (574,486)       (124,425)     (253,802)
    Decrease (increase) in prepaid income taxes.......................        --                7,754       (27,786)
    Decrease (increase) in other assets...............................       (126,183)       (500,248)   (2,511,167)
    (Increase) decrease in accounts payable and accrued expenses......      1,253,284        (440,507)      772,507
                                                                        --------------  -------------  ------------
Net cash provided by operating activities.............................      9,979,876       9,294,450     6,865,750
                                                                        --------------  -------------  ------------
INVESTING ACTIVITIES
Proceeds from sale of division........................................        --             --           2,000,000
Proceeds from disposal of property and equipment......................        367,500         227,854       101,463
Payments for acquisitions net of cash acquired........................     (9,898,338)       --             --
Purchases of property, plant and equipment............................     (3,805,706)     (5,729,495)   (1,787,528)
Purchases of intangibles..............................................        --             (150,000)      --
                                                                        --------------  -------------  ------------
Net cash provided by (used in) investing activities...................    (13,336,544)     (5,651,641)      313,935
                                                                        --------------  -------------  ------------
FINANCING ACTIVITIES
Proceeds from long-term borrowings....................................     13,147,633       4,500,000    83,023,442
Payments of long-term debt............................................     (7,068,189)     (8,059,147)  (70,696,101)
Proceeds from issuance of preferred stock.............................        --             --           5,500,000
Redemption of preferred stock.........................................        --             --         (17,737,054)
Dividends paid........................................................        --             --          (7,392,340)
                                                                        --------------  -------------  ------------
Net cash (used in) provided by financing activities...................      6,079,444      (3,559,147)   (7,302,053)
                                                                        --------------  -------------  ------------
Net increase (decrease) in cash.......................................      2,722,776          83,662      (122,368)
Cash at beginning of year.............................................        811,352         727,690       850,058
                                                                        --------------  -------------  ------------
Cash at end of year...................................................      3,534,128   $     811,352  $    727,690
                                                                        --------------  -------------  ------------
                                                                        --------------  -------------  ------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-38
<PAGE>
                          POA ACQUISITION CORPORATION
                         NOTES TO FINANCIAL STATEMENTS
 
NOTE 1 -- ORGANIZATION
    On   January  31,  1989,  Outdoor   Advertising  Holdings,  Inc.  (Holdings)
contributed its shares  of POA Acquisition  Corporation (Company) common  stock,
along  with cash,  to Peterson  Acquisition, Inc.  (Acquisition), a wholly-owned
subsidiary  of  Holdings.  Acquisition   immediately  purchased  the   Company's
outstanding  common shares under  the terms of  an Agreement and  Plan of Merger
dated December 21,1988. Acquisition was subsequently merged into the Company and
its outstanding shares were converted into  one hundred shares of the  Company's
common stock.
 
    The  merger  was  accounted for  as  a  purchase with  a  purchase  price of
$33,279,550 (including acquisition  costs of  $4,448,023). Certain  individuals,
who  were former  shareholders of  the Company, own  shares of  Holdings and are
included in the management  of Holdings and the  Company. The Company  allocated
the purchase price among the assets acquired and liabilities assumed, based upon
the  respective  fair values  of  the assets  and  liabilities, with  the excess
purchase price recorded as goodwill.
 
    The Company provides outdoor advertising services in the states of  Florida,
South  Carolina and Tennessee. Approximately 70% of the business is in the State
of Florida.
 
NOTE 2 -- ACCOUNTING POLICIES
 
    PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment is stated at cost. Depreciation for  financial
reporting  purposes is computed  by the straight-line  method over the estimated
useful lives of the various classes of assets as follows:
 
<TABLE>
<S>                                                              <C>
Buildings......................................................  28-30 years
Advertising structures.........................................     12 years
Equipment......................................................    2-7 years
</TABLE>
 
    The Company  uses the  accelerated  Cost Recovery  System and  the  Modified
Accelerated Cost Recovery System for income tax reporting purposes.
 
    OTHER ASSETS
 
    Loan  costs  incurred  in  connection  with  obtaining  financing  have been
deferred and are being amortized over the life of the loans. Goodwill represents
the excess of  the cost of  acquired businesses  over the fair  market value  at
acquisition of the specifically identified assets.
 
    Intangible assets are being amortized over the following periods:
 
<TABLE>
<S>                                                               <C>
Advertising structure leases....................................  8-10 years
Goodwill........................................................    40 years
Deferred loan costs.............................................   1-6 years
</TABLE>
 
    INCOME TAXES
 
    The  Company follows  the liability method  of accounting  for income taxes.
Deferred income taxes  relate to the  net tax effects  of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes.
 
    ADVERTISING REVENUE
 
    Advertising revenue is recognized ratably on a monthly basis over the period
in which advertisement displays are posted on the advertising structures.
 
    ADVERTISING STRUCTURE RENTALS
 
    Advertising structure  lease  rentals  are generally  paid  in  advance  and
charged to expense over the life of the lease.
 
                                      F-39
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 2 -- ACCOUNTING POLICIES (CONTINUED)
    INTEREST RATE SWAP AND INTEREST CAP AGREEMENTS
 
    The  Company  has entered  into  interest rate  swap  and interest  rate cap
agreements to effectively convert a portion of its variable-rate borrowings into
fixed-rate obligations.  The amount  to be  received or  paid related  to  these
agreements  is recognized over the  lives of the agreements  as an adjustment to
interest expense.
 
    BARTER TRANSACTIONS
 
    The Company enters into agreements  to provide outdoor advertising  services
in  exchange  for  various  goods  and  services  of  their  customers.  Revenue
recognized from  these  transactions  approximated  $1,183,354,  $1,497,000  and
$830,000  for the nine month  period ended September 30,  1996 and for the years
ended December 31, 1995 and 1994, respectively.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that affect  the amounts  reported in the  financial statements  and
accompanying notes. Actual results could differ from those estimates.
 
    FINANCIAL INSTRUMENTS
 
    The  carrying  amounts of  cash, accounts  receivable, accounts  payable and
long-term debt at September 30, 1996 approximate fair value.
 
    ACCOUNTING STANDARD
 
    In March  1995,  the  FASB  issued  Statement  No.  121  ("SFAS  No.  121"),
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be  Disposed Of," which requires impairment  losses to be recorded on long-lived
assets used in  operations when  indicators of  impairment are  present and  the
undiscounted  cash flows estimated to be generated by those assets are less than
the assets' carrying  amount. Statement  121 also addresses  the accounting  for
long-lived  assets that are expected to be disposed of. As of September 30, 1996
there were no indications of impairment that would effect the carrying value  of
assets.
 
NOTE 3 -- ACCOUNTS RECEIVABLE
    Accounts receivable consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade....................................................   $  7,308,087   $   5,701,472  $   4,493,568
Employee notes and other.................................        293,356         463,300        458,119
                                                           --------------  -------------  -------------
                                                               7,601,443       6,164,772      4,951,687
Less allowance for uncollectible accounts................       (855,082)       (533,452)      (469,167)
                                                           --------------  -------------  -------------
                                                            $  6,746,361   $   5,631,320  $   4,482,520
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
    Included  in  employee  notes  and  other  are  notes  and  accrued interest
aggregating $109,176 as of  September 30, 1996 and  $279,473 and $299,269 as  of
December 31, 1995 and 1994, respectively, from common shareholders.
 
                                      F-40
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 4 -- PREPAID EXPENSES
    Prepaid expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Lease rental payments....................................   $  1,476,562   $   1,261,795  $   1,065,874
Maintenance supplies.....................................        518,009          94,581        133,268
Other....................................................        582,427         466,588        499,397
                                                           --------------  -------------  -------------
                                                            $  2,576,998   $   1,822,964  $   1,698,539
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
NOTE 5 -- PROPERTY, PLANT AND EQUIPMENT
    Property,  plant  and  equipment  are  stated at  cost  and  consist  of the
following:
 
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Land................................................  $     2,466,681  $     2,466,681  $     2,466,681
Buildings...........................................        2,077,423        2,074,084        2,011,256
Advertising structures..............................       42,876,007       31,857,123       27,446,874
Equipment...........................................        4,612,869        3,602,942        2,978,167
                                                      ---------------  ---------------  ---------------
                                                           52,032,980       40,000,830       34,902,978
Less accumulated depreciation.......................      (19,211,169)     (16,995,772)     (14,790,047)
                                                      ---------------  ---------------  ---------------
                                                      $    32,821,811  $    23,005,058  $    20,112,931
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
 
NOTE 6 -- OTHER ASSETS
    Other assets consist of the following:
 
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Goodwill............................................  $    45,811,889  $    45,239,949  $    45,239,949
Advertising structure leases, at cost...............       26,204,360       26,096,863       26,021,863
Non-compete and other, at cost......................        6,514,322        6,495,641        6,420,390
Deferred loan costs.................................        3,403,069        3,403,065        2,903,068
                                                      ---------------  ---------------  ---------------
                                                           81,933,640       81,235,518       80,585,270
Less accumulated amortization.......................      (43,192,061)     (39,381,027)     (34,319,178)
                                                      ---------------  ---------------  ---------------
                                                      $    38,741,579  $    41,854,491  $    46,266,092
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
 
NOTE 7 -- ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts payable and accrued expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade accounts payable...................................   $    295,576   $   1,285,008  $   1,794,814
Accrued compensation and other...........................      3,964,353       1,677,573      1,623,766
Accrued interest.........................................         29,531          29,531         14,039
                                                           --------------  -------------  -------------
                                                            $  4,289,460   $   2,992,112  $   3,432,619
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
                                      F-41
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 8 -- LONG-TERM DEBT
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                        SEPTEMBER 30,            DECEMBER 31,
                                                        --------------  ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Notes payable to banks................................   $ 80,650,000   $   74,500,000  $   78,000,000
Other long-term debt..................................        142,066          212,622         271,769
                                                        --------------  --------------  --------------
                                                           80,792,066       74,712,622      78,271,769
Less amounts due within one year......................     (9,109,419)      (9,109,419)     (8,061,214)
                                                        --------------  --------------  --------------
                                                         $ 71,682,647   $   65,603,203  $   70,210,555
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
 
    In January 1994, the Company refinanced its notes payable to banks, paid off
the unsecured  subordinated  notes  payable  to  investment  banking  firms  and
redeemed the 14% Series A senior redeemable cumulative preferred stock with term
notes   and  revolving   credit  notes  totaling   $83,000,000  and  $7,000,000,
respectively. Notes payable to banks are  term notes and revolving credit  notes
are  secured by all assets and common  stock of the Company. Interest is charged
on borrowings under the term notes  and revolving credit notes at the  Company's
discretion  at  either a  Eurodollar  base rate  or  an ABR  rate  determined in
accordance with the terms of the Credit Agreement. Interest on the term notes is
currently charged at a Eurodollar base rate determined at each interest  renewal
period.  The December 31, 1995 term notes  consist of a $54,500,000 borrowing at
8.19% and a $20,000,000 borrowing at  10.94%. On December 29, 1995, the  Company
amended  its Credit  Agreement to  allow for  an additional  $50,000,000 line of
credit available  for  acquisitions. No  borrowings  under this  amendment  have
occurred.  Long-term debt maturities over the  next five years are approximately
as follows: 1996 -- $9,109,419: 1997  -- $11,051,000: 1998 -- $13,048,000:  1999
- -- $21,505,000: 2000 -- $20,000,000 and $0 thereafter.
 
    The  refinancing of the  notes payable in 1994  resulted in an extraordinary
loss of $391,902 as a result of writing-off the unamortized portion of  deferred
loan costs related to those borrowings.
 
    The Company entered into interest rate swap and interest rate cap agreements
that  expire in 1997 with a notional  amount of $40,000,000 at December 31, 1995
to reduce the impact of changes in interest rates on its variable rate long-term
debt.
 
    The counterpart to the agreements is  a major financial institution. In  the
event  a  counterparty fails  to  meet the  terms of  an  interest rate  swap or
interest rate cap agreement, the Company's  exposure is limited to the  interest
rate   differential.  Credit  loss  from   counterparty  nonperformance  is  not
anticipated.
 
    The Company paid approximately $5,577,909, $7,331,000 and $7,570,000 in cash
for interest during the  nine month period ended  September 30, 1996 and  during
the years ended December 31, 1995 and 1994, respectively.
 
NOTE 9 -- EMPLOYEE BENEFITS PLANS
    The  Company has  a discretionary  defined contribution  plan which provides
retirement benefits to  substantially all employees.  The contributions made  to
this  plan were approximately $75,000 for  the nine month period ended September
30, 1996 and $100,000 in 1995 and 1994.
 
NOTE 10 -- INCOME TAXES
    At September 30, 1996, the Company had federal and state net operating  loss
carryforwards  for income tax purposes available to offset future taxable income
through 2006 to 2009. The Company  was subject to alternative minimum tax  which
is imposed at a 20% rate on the corporation's alternative minimum taxable income
in 1995. The alternative minimum tax expense for 1995 was $132,800. The tax paid
will be allowed as a credit carryover against regular tax in future periods. For
financial reporting
 
                                      F-42
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 10 -- INCOME TAXES (CONTINUED)
purposes,  no valuation allowance has been recognized to offset the deferred tax
assets related to  these carryforwards.  The tax  benefit of  any net  operating
losses  which are not utilized  will be recognized as  a current year expense in
the year of expiration.
 
    Deferred income taxes reflect the  net tax effects of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax assets as of September 30, 1996, are attributable  to
the  bad debt allowance, depreciation  and amortization differences, alternative
minimum tax, and net operating loss carryforwards.
 
    Components of the provision for income taxes for each period are as follows:
 
<TABLE>
<CAPTION>
                                                                                    YEAR ENDED
                                                                                   DECEMBER 31,
                                                           SEPTEMBER 30,   ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Current
  Federal................................................   $    125,000   $     132,754  $      11,522
  State..................................................         25,000          25,510         26,050
                                                           --------------  -------------  -------------
Total current............................................   $    150,000   $     158,264  $      37,572
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
Deferred:
  Federal................................................   $  1,375,000   $   1,532,587  $   1,073,054
  State..................................................        255,000         284,480        183,856
                                                           --------------  -------------  -------------
Total deferred...........................................   $  1,630,000   $   1,817,067  $   1,256,910
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
    The reconciliation of the statutory federal income tax rate to the Company's
effective rate is as follows:
 
<TABLE>
<CAPTION>
                                                                     NINE-MONTH         YEAR ENDED
                                                                    PERIOD ENDED       DECEMBER 31,
                                                                   SEPTEMBER 30,   --------------------
                                                                        1996         1995       1994
                                                                   --------------  ---------  ---------
<S>                                                                <C>             <C>        <C>
Income tax expense at the statutory rate.........................         34.0%        34.0%      34.0%
Goodwill.........................................................          9.8%         9.7%     175.1%
State taxes, net of federal benefit..............................          5.2%         5.1%      25.7%
Other............................................................          0.6%         0.7%       5.7%
                                                                        -------    ---------  ---------
                                                                          49.6%        49.5%     240.5%
                                                                        -------    ---------  ---------
                                                                        -------    ---------  ---------
</TABLE>
 
    Components of deferred tax assets for each year are as follows:
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                        SEPTEMBER 30,   ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Deferred tax assets:
  Net operating loss carryforward.....................   $  3,000,000   $    3,000,000  $    2,444,000
  Charitable contribution carryforward................        --                 2,050        --
  Bad debt allowance..................................        344,000          254,347         176,407
  Accrued liabilities.................................         50,000           39,782          90,728
  Property and equipment..............................         11,000          141,450          87,150
  Alternative minimum tax credit......................        372,000          276,112         148,370
  Net operating loss carryforward.....................     11,434,258       13,391,143      16,269,565
                                                        --------------  --------------  --------------
Total deferred tax assets.............................   $ 15,211,258   $   17,104,884  $   19,216,220
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
 
    The Company paid  income taxes of  $149,000 and $148,000  in 1995 and  1994,
respectively.
 
                                      F-43
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 11 -- COMMITMENTS AND CONTINGENCIES
 
    LEASES
 
    The  Company  leases  office space  under  various  non-cancelable operating
leases. Minimum lease payments under these leases are approximately as  follows:
1996  -- $28,750; 1997  -- $136,000 and  $0 thereafter. The  Company also leases
land for advertising structures under  operating leases which are cancelable  or
which have terms of less than one year.
 
    Rent  expense charged to operations amounted to approximately $6,548,000 for
the nine months ended September 30,  1996 and $7,461,000 and $6,947,000 in  1995
and 1994, respectively.
 
NOTE 12 -- ACQUISITIONS
    During  the year ended December 31, 1995, the Company acquired the assets of
three separate advertising entities.  Under the terms  of the transactions,  the
Company  acquired certain fixed assets, customer lists and advertising leases of
these entities  for a  combined  total of  $3,710,000.  In connection  with  the
acquisition of the customer lists and advertising leases, intangible assets were
recorded  at a total of $150,000. The customer lists and advertising leases were
assigned useful lives of three and ten years, respectively.
 
    During the  nine  months ended  September  30, 1996,  the  Company  acquired
certain fixed assets, customer lists and advertising leases for a combined total
of  $10.0  million. In  connection with  the  acquisition, intangible  assets of
approximately $572,000 were recorded. The customer lists and advertising  leases
were  assigned useful  lives of three  and ten years,  respectively. Goodwill is
amortized over 40 years.
 
NOTE 13 -- SALE OF THE COMPANY
    On October 8,  1996, the  Company's parent, Holdings,  sold the  outstanding
capital stock of Holdings for approximately $240,000,000 in cash.
 
                                      F-44
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Stockholders of
Revere Holding Corp. and Subsidiaries:
 
    We  have  audited  the  accompanying consolidated  balance  sheet  of Revere
Holding Corp. (a Maryland corporation) and subsidiaries as of December 31, 1995,
and the related consolidated statements of operations, stockholders' equity  and
cash  flows  for  the  year  then  ended.  These  financial  statements  are the
responsibility of the Company's management. Our responsibility is to express  an
opinion on these financial statements based on our audit.
 
    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the financial  position of Revere  Holding Corp.  and
Subsidiaries,  as of December 31, 1995, and  the results of their operations and
their cash flows for the year then ended, in conformity with generally  accepted
accounting principles.
 
Arthur Andersen LLP
Baltimore, Maryland,
March 8, 1996
 
                                      F-45
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                 AS OF            AS OF
                                                              DECEMBER 31,    SEPTEMBER 30,
                                                                  1995            1996
                                                              ------------   ---------------
                                                                               (UNAUDITED)
<S>                                                           <C>            <C>
ASSETS
CURRENT ASSETS:
  Cash and cash equivalents (Note 2)........................  $ 1,140,569     $     511,605
  Cash held in escrow (Note 17).............................      400,000        20,447,420
  Accounts receivable -- trade, net of allowance for
   doubtful accounts of $316,000 and $445,000,
   respectively.............................................    5,349,808         5,336,129
  Accounts receivable -- barter, net of allowance for
   doubtful accounts of $11,000 and $9,000, respectively
   (Note 2).................................................      207,728           318,577
  Accounts receivable -- other..............................       99,287           105,831
  Inventories (Note 2)......................................      259,522           318,193
  Prepaid expenses --
    Sign site leases (Note 12)..............................    1,958,745         1,622,871
    Other...................................................      689,174           395,757
  Deferred income taxes.....................................      687,000           627,000
                                                              ------------   ---------------
      Total current assets..................................   10,791,833        29,683,383
PROPERTY AND EQUIPMENT, net (Notes 2 and 4).................   38,899,139        28,046,022
GOODWILL, net of accumulated amortization of $570,000 and
  $984,000, respectively (Note 3)...........................   22,668,371        21,809,424
OTHER ASSETS, net (Notes 2 and 5)...........................   16,383,846        13,829,535
                                                              ------------   ---------------
      Total assets..........................................  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable -- trade.................................  $   605,780     $     319,133
  Accounts payable -- barter (Note 2).......................      258,698           371,589
  Income taxes payable......................................       21,000         2,738,000
  Accrued interest expense..................................       31,025           382,026
  Deferred revenue..........................................      611,134           717,095
  Accrued bonuses...........................................      547,216           178,058
  Accrued health benefits...................................      434,463           330,284
  Accrued liabilities (Note 2)..............................    2,701,525         1,750,886
  Current portion of long-term debt (Note 6)................    2,851,765         3,305,379
  Current portion of capital lease obligations (Note 12)....      234,016           220,392
                                                              ------------   ---------------
      Total current liabilities.............................    8,296,622        10,312,842
LONG-TERM DEBT, less current portion (Note 6)...............   38,094,955        38,280,668
CAPITAL LEASE OBLIGATIONS, less current portion (Note 12)...      470,637           382,286
DEFERRED TAX LIABILITY (Notes 2 and 7)......................    5,520,000         5,502,202
                                                              ------------   ---------------
      Total liabilities.....................................   52,382,214        54,477,998
                                                              ------------   ---------------
MINORITY INTEREST...........................................      140,000           140,000
                                                              ------------   ---------------
STOCKHOLDERS' EQUITY:
  Common stock, par value $.01, 5,000,000 shares authorized;
   3,823,458 shares issued and outstanding at December 31,
   1995 and September 30, 1996 (unaudited)..................       38,235            38,235
  Paid-in capital in excess of par..........................   38,196,347        38,196,347
  Retained earnings (accumulated deficit)...................   (1,125,107)        3,053,521
  Treasury stock, at cost, -0- shares at December 31, 1995
   and 150,751 shares at September 30, 1996 (unaudited)
   (Note 11)................................................      --             (1,653,737)
Notes receivable from management stockholders...............     (888,500)         (884,000)
                                                              ------------   ---------------
      Total stockholders' equity............................   36,220,975        38,750,366
                                                              ------------   ---------------
      Total liabilities and stockholders' equity............  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-46
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                       FOR THE       FOR THE NINE MONTHS ENDED
                                                                      YEAR ENDED           SEPTEMBER 30,
                                                                     DECEMBER 31,   ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
REVENUES:
  Gross revenues..................................................   $ 44,075,763   $  32,703,421  $  32,529,347
  Less: Agency commissions........................................     (4,714,467)     (3,522,060)    (3,482,596)
                                                                    --------------  -------------  -------------
      Net revenues................................................     39,361,296      29,181,361     29,046,751
                                                                    --------------  -------------  -------------
OPERATING EXPENSES:
  Operations......................................................      8,569,222       6,313,353      6,469,145
  Real estate.....................................................      8,807,786       6,420,824      7,146,224
  Sales...........................................................      4,924,970       3,518,556      3,718,209
  General and administrative......................................      5,611,970       4,240,221      4,117,587
  Depreciation and amortization...................................      6,898,155       5,164,942      5,541,859
                                                                    --------------  -------------  -------------
      Total operating expenses....................................     34,812,103      25,657,896     26,993,024
                                                                    --------------  -------------  -------------
      Operating Income............................................      4,549,193       3,523,465      2,053,727
                                                                    --------------  -------------  -------------
OTHER INCOME (EXPENSE):
  Interest expense (Notes 5,6 and 12).............................     (4,584,699)     (3,501,551)    (3,391,499)
  Gain on sale of assets..........................................        --             --            8,623,905
  Other (expenses) income.........................................       (333,834)         57,964       (214,151)
                                                                    --------------  -------------  -------------
      Total other income (expenses)...............................     (4,918,533)     (3,443,587)     5,018,255
                                                                    --------------  -------------  -------------
      Income (loss) before income taxes...........................       (369,340)         79,878      7,071,982
(PROVISION) BENEFIT FOR INCOME TAXES
  (Notes 2 and 7).................................................       (578,360)       (271,719)    (2,893,354)
                                                                    --------------  -------------  -------------
      Net income (loss)...........................................   $   (947,700)  $    (191,841) $   4,178,628
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-47
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                      NOTES
                                                        RETAINED                   RECEIVABLE
                                           PAID-IN      EARNINGS      TREASURY        FROM            TOTAL
                                COMMON    IN EXCESS   (ACCUMULATED     STOCK,      MANAGEMENT     STOCKHOLDERS'
                                 STOCK     OF PAR       DEFICIT)       AT COST    STOCKHOLDERS       EQUITY
                                -------  -----------  ------------   -----------  -------------   -------------
<S>                             <C>      <C>          <C>            <C>          <C>             <C>
BALANCE,
  December 31, 1994...........  $38,235  $38,196,347   $ (177,407)   $   --         $(888,500)     $37,168,675
  Net loss....................    --         --          (947,700)       --           --              (947,700)
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  December 31, 1995...........  38,235    38,196,347   (1,125,107)       --          (888,500)      36,220,975
  Payment on note receivable
   from management
   stockholders (unaudited)...    --         --           --             --             4,500            4,500
  Treasury stock acquired, at
   cost (unaudited)...........    --         --           --          (1,653,737)     --            (1,653,737)
  Net income (unaudited)......    --         --         4,178,628        --           --             4,178,628
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  September 30, 1996
   (Unaudited)................  $38,235  $38,196,347   $3,053,521    $(1,653,737)   $(884,000)     $38,750,366
                                -------  -----------  ------------   -----------  -------------   -------------
                                -------  -----------  ------------   -----------  -------------   -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-48
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                     FOR THE YEAR       FOR THE NINE MONTHS
                                                                    ENDED DECEMBER      ENDED SEPTEMBER 30,
                                                                         31,        ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)...............................................   $   (947,700)  $    (191,841) $   4,178,628
  Adjustments to reconcile net loss to net cash provided by
   operating activities --
    Depreciation and amortization.................................      7,552,486       5,655,691      6,034,913
    (Gain) Loss on disposals of property and equipment............        418,222         114,319     (8,623,905)
    Deferred income tax provision.................................        354,273         103,654         41,665
    Changes in assets and liabilities --
      Increase in accounts receivable, net........................       (219,824)       (187,242)      (103,714)
      Decrease (increase) in inventories..........................         32,807         (22,493)       (58,671)
      (Increase) decrease in prepaid expenses and other...........       (204,546)       (399,644)       629,291
      (Decrease) increase in accounts payable and accrued
       expenses...................................................     (1,795,535)     (1,747,672)     1,976,230
                                                                    --------------  -------------  -------------
        Net cash flows provided by operating activities...........      5,190,183       3,324,772      4,074,437
                                                                    --------------  -------------  -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Additions to property and equipment.............................     (3,583,772)     (1,951,075)    (1,588,848)
  Proceeds from sale of property and equipment....................        123,551          45,926     21,514,834
  Funds transferred to escrow.....................................        --             --          (20,447,420)
  Increase in interest receivable.................................        (53,330)        (58,290)       (51,035)
  Increase in other assets........................................     (1,974,930)     (1,873,220)      (952,589)
  Cash paid for acquisitions......................................     (3,080,631)     (3,080,631)    (2,075,000)
  (Increase) decrease in goodwill, net of noncash items...........        (39,140)       --               13,042
  Cash paid for treasury stock....................................        --             --               (8,237)
                                                                    --------------  -------------  -------------
        Net cash flows used in investing activities...............     (8,608,252)     (6,917,290)    (3,595,253)
                                                                    --------------  -------------  -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Reduction of long-term debt.....................................     (3,501,044)     (2,181,869)    (2,435,099)
  Payment of liability for Mall Media purchase....................     (4,000,000)     (4,000,000)      --
  Proceeds from long-term debt....................................      4,166,227       3,000,000      1,326,951
                                                                    --------------  -------------  -------------
        Net cash used in financing activities.....................     (3,334,817)     (3,181,869)    (1,108,148)
                                                                    --------------  -------------  -------------
NET DECREASE IN CASH AND CASH EQUIVALENTS.........................     (6,752,886)     (6,774,387)      (628,964)
CASH AND CASH EQUIVALENTS, beginning of period....................      7,893,455       7,893,455      1,140,569
                                                                    --------------  -------------  -------------
CASH AND CASH EQUIVALENTS, end of period..........................   $  1,140,569   $   1,119,068  $     511,605
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-49
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1.  ORGANIZATION:
    The  financial  statements of  Revere  Holding Corp.  and  Subsidiaries (the
Company) include  the  accounts  of  Revere  Holding  Corp.  (Holding)  and  its
wholly-owned    subsidiary,   Revere   Acquisition   Corp.   (Acquisition)   and
Acquisition's  wholly-owned  subsidiaries,   Revere  National  Corporation   and
subsidiaries  (National),  Revere  Billboard,  Inc.  (Billboard),  Stait Outdoor
Advertising Co. (Stait) and Mall Media Acquisition Corp. (Mall Media).  National
provides  outdoor advertising services through its network of sign structures in
the Mid-Atlantic region and Texas (see Note 17). Mall Media owns and maintains a
network of kiosks  located in  shopping malls nationwide  and sells  advertising
space  on the  kiosks. Stait provides  outdoor advertising  services through its
sign  structures  primarily  located  in   New  Jersey  and  Pennsylvania.   All
significant  intercompany  accounts  and transactions  have  been  eliminated in
consolidation.
 
    On December 20,  1994, Acquisition  acquired the  entities described  below,
which  were accounted for by  the purchase method of  accounting. The results of
operations of the  acquired companies  are included in  Holding's statements  of
operations for the period in which they were owned by Holding.
 
    On  December 20,  1994, Holding was  capitalized with $35.0  million in cash
from Merrill Lynch Capital Partners and $375,000 in cash from certain members of
the Board of Directors. The cash was used to capitalize Acquisition, and through
a secured bank credit agreement,  Acquisition received funding of an  additional
$40.0 million.
 
    Through  a  series  of  transactions,  Acquisition  acquired  the  assets of
Billboard and Mall Media for $26.5 million and the outstanding stock of National
and Stait  for  $26.6 million.  Additional  existing secured  debt  of  National
totaling  $20.3 million was repaid by  Acquisition, and the remaining funds were
used for financing and acquisition costs.
 
    Additionally, Holding  issued  and transferred  shares  of common  stock  to
certain  members of management and the Board  of Directors of the Company with a
value  of  $1,359,582.  The  consideration  for  the  shares  issued  was  notes
receivable of $888,500 and common stock of National with a value of $471,082.
 
    As  provided in the  asset purchase agreement,  Mall Media purchased certain
assets of the kiosk business, described above, on December 20, 1994. Of the $5.5
million purchase price, $4.0 million was not paid until January 1995. As part of
the purchase price, Holding  issued $1.5 million in  common stock to the  former
owner.
 
    On  January  2, 1996,  the Company  effected a  reorganization of  its legal
entities.  Revere  National   Corporation  of  San   Antonio,  Revere   National
Corporation  of Victoria, Revere National  Corporation of Corpus Christi, Revere
National Corporation of Laredo ("Texas Subs") and Revere National Corporation of
Delmarva ("Delmarva") effected a statutory merger with and into Revere  National
Corporation  of  Philadelphia ("D.C."),  with D.C.  being the  surviving entity.
Further, through a series of transactions, Stait was merged into Revere National
Corporation of Pennsylvania ("PA") effective January 2, 1996.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
    REVENUE RECOGNITION
 
    Advertising revenues from the sale of advertising space are recognized on  a
straight-line basis over the terms of the individual contracts.
 
    CASH AND CASH EQUIVALENTS
 
    Cash  and  cash equivalents  consist of  cash  and short-term  highly liquid
investments with a maturity of three months or less.
 
                                      F-50
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    INVENTORIES
 
    Inventories, consisting primarily of sign structure parts, are stated at the
lower of cost (computed on a first-in, first-out basis) or market.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment is  recorded at  cost with  the exception  of  those
assets  which have been recorded at estimated fair value in conjunction with the
purchase transactions discussed in Note 3. The cost of sign structures  includes
materials  and supplies,  labor directly  involved in  construction of  the sign
structures and  an  allocation of  direct  overhead expenses.  Depreciation  and
amortization  are  computed using  the straight-line  method over  the estimated
useful lives of the related assets. The ranges of estimated useful lives are  as
follows:
 
<TABLE>
<CAPTION>
                                                                                 USEFUL LIVES
                                                                                 -------------
<S>                                                                              <C>
Sign structures and kiosks.....................................................     7-15 years
Buildings......................................................................     31.5 years
Machinery and equipment........................................................      5-7 years
Vehicles.......................................................................        5 years
Leasehold improvements.........................................................     Lease Term
</TABLE>
 
    Tear  down expense or other disposals of sign structures are recorded net of
the estimated realizable value of  salvaged materials. The estimated  realizable
value  of  salvaged  materials from  torn  down structures  remains  recorded as
property and equipment and is depreciated over its remaining useful life.  These
materials  are  used  in  construction of  new  structures  or  refurbishment of
existing structures.
 
    LEASE ACQUISITION COSTS
 
    The direct costs of  acquiring and renewing land  leases for sites on  which
sign  structures are erected are capitalized in other assets and amortized using
the straight-line method over five years,  which is the estimated average  lives
of the leases.
 
    BARTER ARRANGEMENTS
 
    The  Company  enters  into nonmonetary  barter  transactions  with customers
wherein certain  goods and  services are  used by  the Company  in exchange  for
advertising  services.  Such  transactions  are  recorded  in  the  accompanying
consolidated financial  statements at  the estimated  fair market  value of  the
goods  and services received. Included in  revenues and expenses are nonmonetary
transactions of approximately $631,000 and $601,000, respectively, for the  year
ended  December 31, 1995  and approximately $450,000  and $439,000, and $511,000
and $379,000, respectively, for the nine months ended Setember 30, 1995 and 1996
(unaudited). Included in property and equipment are nonmonetary transactions  of
approximately  $97,000 for  the year  ended December  31, 1995,  and $18,000 and
$43,000, respectively, for  the nine months  ended September 30,  1995 and  1996
(unaudited).
 
    The  gross amount of  barter receivables and barter  payables is recorded at
the estimated fair value of services to be received and provided, respectively.
 
    FINANCIAL INSTRUMENTS
 
    The Company values  its financial  instruments as required  by Statement  of
Financial  Accounting  Standards  No.  107, "Disclosures  About  Fair  Values of
Financial Instruments." Management  believes the  carrying amounts  of cash  and
cash  equivalents,  accounts  receivable, accounts  payable  and  long-term debt
approximate fair value.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions. These estimates and assumptions affect the
 
                                      F-51
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
reported amounts of assets and liabilities and disclosures of contingent  assets
and liabilities at the date of the financial statements and the reported amounts
of  revenues, expenses,  gains and losses  during the  reporting periods. Actual
results could differ from these estimates.
 
    INCOME TAXES
 
    Provision has been made, using  Statement of Financial Accounting  Standards
No.  109, "Accounting for  Income Taxes", for deferred  Federal and state income
taxes which  arise from  differences between  the basis  of certain  assets  and
liabilities,  for  income tax  and financial  statement reporting  purposes, and
differences between reporting  methods for  income tax  and financial  statement
reporting  purposes. The  differences relate  principally to  property, deferred
costs and accruals. The Company  and its subsidiaries file consolidated  Federal
income tax returns.
 
    RECLASSIFICATIONS.
 
    Certain  financial information in the prior  years have been reclassified to
conform to the current year presentation.
 
    ACCOUNTING STANDARD
 
    In March 1995, the FASB issued Statement No. 121 (SFAS 121), "Accounting for
the Impairment of  Long-Lived Assets and  for Long-Lived Assets  to be  Disposed
of,"  which requires impairment losses to  be recorded on long-lived assets used
in operations when  indicators of  impairment are present  and the  undiscounted
cash  flows estimated to be generated by  those assets are less than the assets'
carrying amount. SFAS 121  also addresses the  accounting for long-lived  assets
that  are expected  to be  disposed of.  As of  September 30,  1996 (unaudited),
management believes there were  no indications of  impairment that would  effect
the carrying values of assets.
 
    NON-CASH TRANSACTIONS
 
    In  addition to  the previously  described barter  transactions, the Company
entered into the following non-cash transactions for the year ended December 31,
1995, and the nine months ended September 30, 1995 and 1996:
 
<TABLE>
<CAPTION>
                                                                       FOR THE NINE MONTHS
                                                      FOR THE YEAR     ENDED SEPTEMBER 30,
                                                     ENDED DECEMBER  ------------------------
                                                        31, 1995       1995         1996
                                                     --------------  ---------  -------------
                                                                           (UNAUDITED)
<S>                                                  <C>             <C>        <C>
Property and equipment under capital leases........   $    336,277   $  19,600  $     273,063
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
Treasury stock purchased in exchange for note
  payable..........................................   $    --        $  --      $   1,645,500
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
</TABLE>
 
    INTERIM FINANCIAL INFORMATION
 
    The interim financial information as of September 30, 1996 and for the  nine
months  ended September 30, 1995  and 1996 has been  prepared from the unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments necessary  for a  fair presentation  of the  financial position  and
results  of operations and of cash flows for the respective interim periods. All
adjustments were of a normal and recurring nature.
 
3.  GOODWILL:
    The Company utilized the purchase method of accounting for the  acquisitions
of  the common  stock of National  and Stait and  the purchase of  the assets of
Billboard and  Mall  Media.  The  total purchase  price  of  $73.5  million  was
originally allocated approximately $37.7 million to property and equipment, $4.6
million  to an acquired  deferred tax liability  and $18.3 million  to other net
assets and liabilities, resulting
 
                                      F-52
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
3.  GOODWILL: (CONTINUED)
in goodwill of approximately  $22.1 million. During  1995, the Company  adjusted
the   purchase  price  allocation   to  reflect  an   income  tax  liability  of
approximately $310,000 which existed  at the acquisition  date, resulting in  an
increase  to goodwill for  the same amount.  Goodwill is being  amortized over a
period of 40 years.
 
    During  1995,  the  Company  executed  several  acquisitions  which  had  an
aggregate  purchase price of approximately $2.8 million. These acquisitions were
accounted for in accordance with the purchase method, whereby the purchase price
is allocated to  assets acquired  and liabilities assumed  based upon  estimated
fair  value. As a result of  these acquisitions, the Company recorded additional
goodwill of  approximately $654,000.  In  addition, goodwill  in the  amount  of
$140,000 has been recorded at December 31, 1995, relating to another acquisition
of the Company in 1995.
 
4.  PROPERTY AND EQUIPMENT:
    Property  and equipment consisted  of the following as  of December 31, 1995
and September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF            AS OF
                                                               DECEMBER 31,    SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   --------------
                                                                                (UNAUDITED)
<S>                                                           <C>              <C>
Sign structures and kiosks..................................    $ 32,770,314     $24,205,343
Land and buildings..........................................       6,311,519       4,694,414
Machinery and equipment.....................................       1,638,450       1,846,847
Vehicles....................................................         740,388         195,419
Leasehold improvements......................................         196,519         224,865
                                                              --------------   --------------
                                                                  41,657,190      31,166,888
Less -- Accumulated depreciation and amortization...........      (2,758,051)     (3,120,866)
                                                              --------------   --------------
Property and equipment, net.................................    $ 38,899,139     $28,046,022
                                                              --------------   --------------
                                                              --------------   --------------
</TABLE>
 
    Depreciation expense for  the year  ended December  31, 1995,  and the  nine
months  ended  September  30,  1995 and  1996  (unaudited)  was  $2,782,706, and
$2,111,160 and $2,222,964, respectively.
 
5.  OTHER ASSETS:
    Other assets  consisted  of  the  following as  of  December  31,  1995  and
September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Intangible lease assets.....................................    $  9,352,833     $  7,183,851
Financing and acquisition costs.............................       6,627,239        6,655,367
Lease acquisition costs.....................................       3,952,191        3,789,525
MTC contract for advertising privileges.....................        --              1,935,000
Covenants not to compete....................................         570,000          350,000
Deposits....................................................          82,450           76,025
Other.......................................................         151,092          108,697
                                                              --------------   ---------------
                                                                  20,735,805       20,098,465
Less -- Accumulated amortization............................      (4,351,959)      (6,268,930)
                                                              --------------   ---------------
Other assets, net...........................................    $ 16,383,846     $ 13,829,535
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
                                      F-53
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
5.  OTHER ASSETS: (CONTINUED)
    Amortization for the year ended December 31, 1995, and the nine months ended
September  30,  1995 and  1996 (unaudited)  was  $4,769,780, and  $3,544,531 and
$3,811,949, respectively, including amortization of deferred financing costs  of
$654,331, and $490,749 and $493,054, which was classified as interest expense.
 
    Intangible  lease assets represent site leases with rents below market rates
which were purchased  with the  acquisition of Billboard.  The intangible  lease
assets  have been recorded at the present value of the excess of the fair market
rents of the lease over  the actual rents. This  amount is being amortized  over
the life of the leases.
 
    Financing  and  acquisition  costs  consisting  of  bank,  legal  and  other
professional fees and other  costs of approximately  $6.0 million were  incurred
and  capitalized in connection with the acquisitions described in Note 1 and the
related financing described in Note 6. These costs are being amortized over  the
period of the related debt agreements.
 
    Covenants  not to compete  were entered into  with the former  owners of the
assets of certain purchase transactions at  the time of the respective  purchase
and are being amortized over terms ranging from five to ten years.
 
6.  LONG-TERM DEBT:
    In  connection with  the acquisitions described  in Note  1, Acquisition and
Holding entered into a Credit Agreement consisting of a Revolving Credit Loan, a
Term A Loan and a Term B Loan.
 
    The Revolving Credit Loan consists  of a reducing revolving credit  facility
with  a principal amount not to exceed $17  million. As of December 31, 1995 and
September 30, 1996 (unaudited), outstanding borrowings against the facility were
$3,500,000 and  $5,000,000, respectively.  The  commitment under  the  revolving
credit  facility will  decrease by  $1.0 million  annually on  December 31, 1995
through 1998. The  remaining available  $13.0 million  will expire  on June  30,
2001.
 
    The  Term A Loan in the amount of $24.5 million is scheduled to be amortized
annually in three  equal installments in  June, September and  December of  each
year. The annual amortization amounts are $2,750,000 in 1996, $3,570,000 in 1997
and  1998; and  $4,500,000, $6,125,000  and $3,735,000  in 1999,  2000 and 2001,
respectively.
 
    The Term B Loan in the amount of $13.0 million is scheduled to be paid in  a
single installment on June 30, 2002.
 
    In  addition to the debt repayments discussed above, the Company is required
to make  prepayments  of 50%  of  Excess Cash  Flow  as defined  in  the  Credit
Agreement. No such prepayments were required for the periods ending December 31,
1995 and September 30, 1996 (unaudited).
 
    Interest  on borrowings under this agreement  are at varying rates based, at
the Company's option, on the federal funds rate, the bank's prime rate, a  three
month  average certificate of deposit rate or the London Interbank Offering Rate
(LIBOR), plus a fixed  percent and are  adjusted based upon  the ratio of  total
debt  to operating cash flow. Additionally, commitment fees of 1/2% on available
but undrawn  revolving  credit  funds  are payable  quarterly  in  advance.  The
weighted average interest rates for the year ended December 31, 1995 and for the
nine  months ended September 30,  1995 and 1996 (unaudited)  were 8.3%, and 8.8%
and 8.4%, respectively. Interest  expense relating to  the Credit Agreement  for
the  year ended December 31,  1995, and for the  nine months ended September 30,
1995 and  1996 (unaudited),  were approximately  $3,852,000 and  $2,951,555  and
$2,782,050, respectively.
 
                                      F-54
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
6.  LONG-TERM DEBT: (CONTINUED)
    Under  the covenants  of the  Credit Agreement,  the Company  is required to
maintain certain  financial  ratios, including  an  interest coverage  ratio,  a
leverage  ratio and a  fixed charges ratio. Substantially  all of the Companies'
assets have been pledged as security under the Credit Agreement.
 
    Long-term debt at  September 30, 1996  (unaudited), includes a  subordinated
promissory note in the amount of $1,645,500 to a former stockholder and employee
of the Company as a result of the repurchase by the Company of all of his shares
of  outstanding common stock (see Note 11).  The note matures on March 27, 1999,
and interest is payable  annually at the lowest  rate of interest applicable  to
borrowings under the Credit Agreement.
 
    A  summary of long-term debt as of  December 31, 1995 and September 30, 1996
(unaudited), is as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Credit Agreement Term A Note................................    $ 24,250,000     $ 21,916,666
Credit Agreement Term B Note................................      13,000,000       13,000,000
Revolving Credit Note.......................................       3,500,000        5,000,000
Other notes payable with varying maturity dates.............         196,720        1,669,381
                                                              --------------   ---------------
  Total long-term debt......................................      40,946,720       41,586,047
Less -- Current portion of long-term debt...................      (2,851,765)      (3,305,379)
                                                              --------------   ---------------
  Long-term debt less current portion.......................    $ 38,094,955     $ 38,280,668
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Future maturities of long-term  debt as of December  31, 1995 and  September
30, 1996, are as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
1996........................................................    $  2,851,765     $  3,305,379
1997........................................................       3,632,255        3,573,693
1998........................................................       3,602,700        3,574,080
1999........................................................       4,500,000        6,150,007
2000........................................................       6,125,000        6,127,427
2001 and thereafter.........................................      20,235,000       18,855,461
                                                              --------------   ---------------
  Total.....................................................    $ 40,946,720     $ 41,586,047
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Interest  payments for  the year  ended December 31,  1995 and  for the nine
months ended  September  30,  1995  and  1996  (unaudited),  were  approximately
$3,901,000, and $2,911,780 and $2,387,456, respectively.
 
                                      F-55
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES:
    The  (provision) benefit  for income taxes  for the year  ended December 31,
1995, and  the  nine months  ended  September  30, 1995  and  1996  (unaudited),
consists of the following:
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Current
  Federal.......................................   $    (72,187)  $    (54,140) $   (2,087,942)
  State.........................................       (151,900)      (113,925)       (763,747)
                                                  --------------  ------------  --------------
                                                       (224,087)      (168,065)     (2,851,689)
                                                  --------------  ------------  --------------
Deferred
  Federal.......................................       (267,373)       (38,479)        (34,541)
  State.........................................        (86,900)       (65,175)         (7,124)
                                                  --------------  ------------  --------------
                                                       (354,273)      (103,654)        (41,665)
                                                  --------------  ------------  --------------
    Total.......................................   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    Income  tax payments made for the year  ended December 31, 1995, and for the
nine months ended  September 30, 1995  and 1996 (unaudited),  were $584,674  and
$237,650 and $50,100, respectively.
 
    The  following  is  a reconciliation  of  the statutory  federal  income tax
benefit to  the  recorded  effective  tax (provision)  benefit  for  year  ended
December  31,  1995, and  the  nine months  ended  September 30,  1995  and 1996
(unaudited):
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Statutory federal taxes, at 34% of pretax.......   $    125,576   $     94,182  $   (2,404,474)
State provision.................................       (238,800)      (179,100)       (504,073)
Non-deductible depreciation and amortization....       (549,748)      (412,311)       (203,097)
Other...........................................         84,612        225,510         218,290
                                                  --------------  ------------  --------------
  Effective tax benefit (provision).............   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    The Company  has  incurred  net  operating losses  which  are  available  as
carryforwards  to  offset  future  taxable  income.  At  December  31,  1995 and
September 30, 1996  (unaudited) net  operating losses for  income tax  reporting
purposes  are  approximately $5.2  million and  $3.9 million,  respectively, and
expire between 2008 and  2010. For losses incurred  prior to December 20,  1994,
utilization  is limited to taxable gains recognized  through 1998 on the sale of
assets which had  "built-in gains" in  1994. A full  valuation allowance on  all
losses has been reflected in the accompanying balance sheet due to uncertainties
relating to the utilization of these net operating losses.
 
                                      F-56
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES: (CONTINUED)
    Total deferred tax assets and liabilities and the sources of the differences
between  financial  accounting  and  tax  bases  of  the  Company's  assets  and
liabilities which give rise  to the deferred tax  assets and liabilities are  as
follows as of December 31, 1995 and September 30, 1996 (unaudited):
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Deferred tax assets:
  Net operating loss carryforward...........................    $  2,128,403     $  1,612,389
  Accrued liabilities.......................................         560,942          560,483
  Accrued environmental remediation.........................         147,814           68,141
  Bad debt reserves.........................................         134,517          187,101
  Valuation allowance.......................................      (2,128,403)      (1,612,389)
                                                              --------------   ---------------
                                                                     843,273          815,725
                                                              --------------   ---------------
Deferred tax liabilities:
  Property and equipment....................................       5,487,547        5,501,664
  Prepaid expenses..........................................           8,464            8,464
  Officer bonuses...........................................        --               --
  Other.....................................................         180,262          180,799
                                                              --------------   ---------------
                                                                   5,676,273        5,690,927
                                                              --------------   ---------------
    Net deferred tax liability..............................    $  4,833,000     $  4,875,202
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
8.  MANAGEMENT STOCK OPTION PLAN:
    On  December 20,  1994, Holding  instituted a  Management Stock  Option Plan
("the Stock Option  Plan") under  which nonqualified  incentive and  performance
stock  options were granted  to certain consultants,  directors and employees of
the Company. Each option  entitles the grantee to  purchase one share of  common
stock  at a certain  price per share, based  on the estimated  fair value of the
shares at the date of grant. The  maximum authorized number of shares of  common
stock  which may be issued  under the Stock Option  Plan is 360,000. All options
expire ten years after the date of grant or at the time the grantee ceases to be
a full-time employee, director or consultant.
 
    Options are only exercisable when  vested. Incentive options vest 20%  every
year.  Performance options  vest over  a five year  period based  on the Company
achieving certain defined levels of earnings performance or upon approval of the
Board of Directors.
 
                                      F-57
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
8.  MANAGEMENT STOCK OPTION PLAN: (CONTINUED)
    The following options were outstanding and exercisable:
 
<TABLE>
<CAPTION>
                                                                  OPTION
                                                                PRICE/SHARE  INCENTIVE   PERFORMANCE     TOTAL
                                                                -----------  ---------  -------------  ---------
<S>                                                             <C>          <C>        <C>            <C>
Total outstanding at December 31, 1994........................   $   10.00     170,660       170,660     341,320
Granted in 1995...............................................   $   10.00       6,840         6,840      13,680
                                                                             ---------  -------------  ---------
Total outstanding at December 31, 1995........................                 177,500       177,500     355,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at December 31, 1995..............................                  35,500        35,500      71,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Granted, January 1, 1996 to September 30, 1996 (unaudited)....   $   12.50      25,000        25,000      50,000
                                                                             ---------  -------------  ---------
Exercised, March 27, 1996 (unaudited).........................   $   10.00      (7,700)       (7,700)    (15,400)
                                                                             ---------  -------------  ---------
Expired, January 1, 1996 to September 30, 1996 (unaudited)....   $   10.00     (32,266)      (32,266)    (64,532)
                                                                             ---------  -------------  ---------
Total outstanding at September 30, 1996 (unaudited)...........                 162,534       162,534     325,068
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at September 30, 1996 (unaudited).................                  32,507        32,507      65,014
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
</TABLE>
 
9.  PROFIT SHARING PLAN:
    The Revere National Corporation  401(k) profit sharing  plan and trust  (the
Plan)  covers eligible employees of the  Company. Contributions made to the Plan
include an  employee  elected  salary  deduction  amount  and  Company  matching
contributions.  The Company's 401(k) expense for  the periods ended December 31,
1995 and September 30, 1995 and 1996 (unaudited), was $133,176, and $100,201 and
$113,984, respectively.
 
10. NOTES RECEIVABLE:
    Notes  receivable  from  management  stockholders  represent  notes  due  in
connection  with the issuance of Holding stock as discussed in Note 1. The notes
bear interest at the same rate  as the Term A Note  discussed in Note 6 and  are
due on December 20, 2004.
 
11. TREASURY STOCK (UNAUDITED):
    In  connection with the  termination of two  employees, one of  which was an
officer and director of the Company, the Company purchased 150,751 shares of its
common stock at a cost of $1,653,737 during the nine months ended September  30,
1996  (unaudited). These transactions were completed primarily in exchange for a
note payable, as described in Note 6.
 
12. COMMITMENTS:
    The Company leases office space and  equipment under the terms of  operating
leases  agreements.  Lease  expense  of  approximately  $236,300,  $167,600  and
$230,900 was recorded for the periods ended December 31, 1995, and September 30,
1995 and 1996 (unaudited), respectively.
 
                                      F-58
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
12. COMMITMENTS: (CONTINUED)
    Future minimum lease  payments under  capital and operating  leases and  the
present  value of  the net minimum  lease payments  as of December  31, 1995 and
September 30, 1996 (unaudited), are as follows:
 
<TABLE>
<CAPTION>
                                                             AS OF DECEMBER 31, 1995   AS OF SEPTEMBER 30, 1996
                                                            -------------------------  ------------------------
                                                              CAPITAL      OPERATING     CAPITAL     OPERATING
YEAR ENDING DECEMBER 31,                                       LEASES       LEASES       LEASES       LEASES
- ----------------------------------------------------------  ------------  -----------  -----------  -----------
                                                                                             (UNAUDITED)
<S>                                                         <C>           <C>          <C>          <C>
1996......................................................  $    288,394  $   227,776  $    52,221  $    71,177
1997......................................................       235,066      222,770      269,064      246,528
1998......................................................       186,610      219,778      227,160      210,930
1999......................................................        98,724      128,224      111,323      124,575
2000......................................................         9,274       88,164       21,484       86,164
2001 and thereafter.......................................       --           --           --            18,420
                                                            ------------  -----------  -----------  -----------
Minimum lease payments....................................  $    818,068  $   886,712  $   681,252  $   757,794
                                                                          -----------               -----------
                                                                          -----------               -----------
Less -- Amount representing interest and executory
  costs...................................................      (113,415)                  (78,574)
                                                            ------------               -----------
Present value of minimum lease payments...................  $    704,653               $   602,678
                                                            ------------               -----------
                                                            ------------               -----------
</TABLE>
 
    Additionally, substantially all of the Company's sign structures are located
on land which is leased from unrelated  parties for periods ranging from one  to
ten  years. Generally,  these sign site  lease agreements permit  the Company to
cancel an agreement upon 30 days written notice.
 
13. MINORITY INTEREST:
    In August 1995, Mall Media entered  into a 15 year operating agreement  with
Vision  Digital  Communications,  LLC ("VDC"),  a  California  limited liability
corporation in  which  Mall  Media  holds  an  80%  investment,  to  conduct  an
interactive  kiosk  business. Pursuant  to this  agreement, the  initial capital
contributions of  two of  the minority  investors of  VDC were  $140,000,  which
reflected  the estimated fair  value of assets and  properties these two members
contributed to VDC. This amount has been reflected in the consolidated financial
statements as Minority  Interest at December  31, 1995. In  accordance with  the
operating agreement, 100% of the loss during 1995 was allocated to Mall Media.
 
14. LITIGATION:
    The Company is involved in various legal and administrative actions evolving
from  its conduct  of routine operations.  These actions  include resolutions of
disputes with land  owners, regulatory compliance  issues and personal  property
tax  assessment issues,  the outcome  of which  cannot currently  be determined.
Management does  not believe  that the  outcome  of these  actions will  have  a
material adverse effect on the Company.
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS:
    The  unaudited pro forma summary consolidated  results of operations for the
year ended  December 31,  1995 and  the  nine months  ended September  30,  1996
(unaudited), assuming the acquisitions
 
                                      F-59
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS: (CONTINUED)
executed  during 1995 and 1996 (as described in  Notes 3 and 16) and the sale of
the Company's operations in Texas (as described in Note 17) had been consummated
on January 1, 1995, are as follows (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                                FOR THE NINE
                                                                FOR THE YEAR    MONTHS ENDED
                                                               ENDED DECEMBER  SEPTEMBER 30,
                                                                  31, 1995          1996
                                                               --------------  --------------
                                                                        (UNAUDITED)
<S>                                                            <C>             <C>
Net revenues.................................................    $   34,688      $   25,400
                                                               --------------  --------------
                                                               --------------  --------------
Net loss.....................................................    $     (287)     $   (1,395)
                                                               --------------  --------------
                                                               --------------  --------------
</TABLE>
 
16. SUBSEQUENT EVENTS:
    On February 2,  1996, the Company  acquired certain assets  of Mass  Transit
Communications  ("MTC") and Mass Transit  Communications -- Wallscapes ("MTC-W")
for $2,075,000. This purchase, which is  effective February 1, 1996, allows  the
Company  to exclusively sell  and service advertising space  in and on municipal
transit systems of the cities of Baltimore and Annapolis, Maryland.
 
    In March  1996, the  Board  of Directors  approved  a restructuring  of  the
Company's operations at Mall Media. The ultimate impact of the restructuring has
not  yet been determined; however, management does not believe the restructuring
will have a material  impact on the Company's  financial position or results  of
operations in 1996.
 
17. EVENTS SUBSEQUENT TO THE DATE OF THE AUDITORS' REPORT (UNAUDITED):
    On July 1, 1996, the Company sold substantially all of its assets associated
with  the  Company's operations  in San  Antonio,  Texas, through  a third-party
intermediary with the intention of completing a like-kind exchange of assets  by
December  28, 1996. Associated with this sale was the establishment of an escrow
account whereby the proceeds  of the sale ($11,000,000)  were deposited and  can
only be withdrawn for the purchase of like-kind property or to pay down existing
senior  debt. If  the purchase of  like-kind property  is successfully completed
within 180 days  of the sale,  the Company may  defer the gain,  for income  tax
purposes,  on  the property  sold.  The gain  is  estimated to  be approximately
$5,000,000.
 
    On August  30,  1996, the  Company  sold  substantially all  of  its  assets
associated  with operations in Corpus Christi  and Laredo, Texas, in a like-kind
exchange transaction, similar to  that discussed above,  with the intentions  of
completing  a like-kind exchange of property  by February 28, 1997. The proceeds
from the  sale also  were  deposited with  a third-party  intermediary  totaling
$9,300,000.  The gain,  for income  tax purposes,  if the  purchase of like-kind
property is not successfully completed within 180 days of the sale, is estimated
to be approximately $4,000,000.
 
                                      F-60
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE  ANY  INFORMATION  OR TO  MAKE  ANY  REPRESENTATION NOT  CONTAINED  IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE
RELIED UPON AS HAVING  BEEN AUTHORIZED BY THE  COMPANY OR ANY UNDERWRITER.  THIS
PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO  SELL OR A SOLICITATION OF ANY OFFER
TO BUY ANY OF THE  SECURITIES OFFERED HEREBY TO ANY  PERSON OR BY ANYONE IN  ANY
JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER
THE  DELIVERY OF THIS  PROSPECTUS NOR ANY  SALE MADE HEREUNDER  SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT  THE INFORMATION CONTAINED HEREIN  IS
CORRECT AS OF ANY DATE SUBSEQUENT TO THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                    PAGE
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................          11
Use of Proceeds................................          17
Dividend Policy................................          17
Price Range of Common Stock....................          17
Capitalization.................................          18
Pro Forma Financial Information................          19
Selected Consolidated Financial and Operating
 Data..........................................          24
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          26
Business.......................................          35
Management.....................................          45
Certain Transactions...........................          50
Principal Stockholders.........................          51
Description of Noteholder Warrants.............          53
Description of Capital Stock...................          56
Shares Eligible for Future Sale................          59
Description of Indebtedness and Other
 Commitments...................................          60
Certain Federal Income Tax Consequences........          63
Selling Securityholders and Plan of
 Distribution..................................          65
Legal Matters..................................          66
Experts........................................          66
Available Information..........................          67
Index to Consolidated Financial Statements.....         F-1
</TABLE>
 
                                     24,200
                              WARRANTS TO PURCHASE
                                  COMMON STOCK
                                 387,200 SHARES
                                OF COMMON STOCK
 
                                     [LOGO]
 
                               UNIVERSAL OUTDOOR
                                 HOLDINGS, INC.
 
                                  ------------
 
                                   PROSPECTUS
                                  ------------
 
   
                                 July   , 1997
    
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The  following table sets forth the  various expenses in connection with the
offering described  in  this  Registration  Statement.  All  amounts  shown  are
estimates, except the SEC registration fee.
 
<TABLE>
<S>                                                                 <C>
Securities and Exchange Commission Registration Fee...............  $     790
Printing and Engraving Expenses...................................     10,000
Legal Fees and Expenses...........................................     30,000
Accounting Fees and Expenses......................................     20,000
Blue Sky Fees and Expenses........................................      5,000
Exchange Agent Fees and Expenses..................................     10,000
Miscellaneous.....................................................     15,000
                                                                    ---------
  Total...........................................................  $  90,790
                                                                    ---------
                                                                    ---------
</TABLE>
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
    Section  145 of  the Delaware General  Corporation Law  ("Delaware Law") and
Article XI  of  the  Registrant's  Bylaws provide  for  indemnification  of  the
Registrant's  directors and officers to the  maximum extent provided by Delaware
Law, which may include liabilities under the Securities Act.
 
    As permitted  by Section  102(b) of  the Delaware  Law, the  Certificate  of
Incorporation  provides that  directors of  the Company  shall have  no personal
liability to the Company or its stockholders for monetary damages for breach  of
fiduciary  duty as a director, except (i) for any breach of a director's duty of
loyalty to the Company or  its stockholders, (ii) for  acts or omissions not  in
good faith or which involve intentional misconduct or knowing violations of law,
(iii)  under Section 174 of  the Delaware Law, or  (iv) for any transaction from
which a director derived an improper personal benefit.
 
    The Company does not maintain directors' and officers' liability insurance.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Since January 1, 1993, the Company has issued the following securities which
were not registered under the Securities Act:
 
    The 1996 Warrant Plan was adopted by  the Board of Directors of the  Company
in  April 1996  in order to  advance the  interests of the  Company by affording
certain key executives  and employees  an opportunity to  acquire a  proprietary
interest  in the  Company and thus  to stimulate increased  personal interest in
such persons in the success and future  growth of the Company. The 1996  Warrant
Plan  is administered by the Compensation  Committee of the Company. Pursuant to
the 1996  Warrant  Plan, Daniel  L.  Simon and  Brian  T. Clingen  were  awarded
warrants  in April 1996 which have been  divided into three series: the Series I
Warrants, the Series II Warrants and the Series III Warrants. In July 1996,  the
1996  Warrant Plan  was amended  to, among other  things (i)  adjust the warrant
exercise price for the Series II Warrants and the Series III Warrants from $5.00
per share (as adjusted to reflect the 16  for 1 stock split) to (X) in the  case
of  the Series II Warrants, the Closing  Price for the day immediately preceding
any such exercise minus $.01, PROVIDED, HOWEVER, that if at any time the average
of the Closing Price for any 30 consecutive trading days is equal to or  greater
than  $16.25 AND the Closing  Price for the last day  of such thirty day trading
period is equal to or greater than $16.25, then the warrant exercise price shall
thereafter be $5.00, and  (Y) in the  case of Series  III Warrants, the  Closing
Price  for the day immediately preceding any such exercise minus $.01, PROVIDED,
HOWEVER, that  if at  any time  the  average of  the Closing  Price for  any  30
consecutive  trading days  is equal  to or greater  than $20.00  AND the Closing
Price for the last day of such thirty day trading period is equal to or  greater
than $20.00, then the warrant exercise price shall thereafter be $5.00; and (ii)
making  each class of Warrants fully  exercisable. The Warrants issued under the
1996 Warrant Plan are fully exercisable at a warrant exercise price of $5.00 per
share. The  Warrants  may  not  be sold,  assigned,  transferred,  exchanged  or
otherwise disposed of except to spouses and
 
                                      II-1
<PAGE>
beneficiaries  of  the holders  of such  Warrants. The  Company consented  to an
assignment by Daniel L. Simon and Brian  T. Clingen to Paul G. Simon of  123,530
Series  I  Warrants. A  total  of 2,470,608  shares  of Common  Stock  have been
reserved for issuance  pursuant to the  Warrants issued under  the 1996  Warrant
Plan.  Daniel  L.  Simon holds  595,000  Series  I Warrants,  700,000  Series II
Warrants and 700,000 Series III Warrants; Brian L. Clingen holds 105,006  Series
I Warrants, 123,536 Series II Warrants and 123,536 Series III Warrants; and Paul
G.  Simon holds  123,530 Series  I Warrants.  The Company  recognized a one-time
non-cash compensation charge of  approximately $9 million  in the quarter  ended
June  30, 1996 relating to  the issuance of the  Warrants under the 1996 Warrant
Plan. See "Management -- The 1996 Warrant Plan and "Executive Compensation."
 
    On April  5, 1996,  the  Company issued  to  KIA V  and  KEP V  and  certain
individuals designated by KIA V and KEP V 186,500 shares of Class B Common Stock
and  188,500 shares of  Class C Common  Stock in exchange  for $30 million. Such
Class B Common Stock  and Class C Common  Stock was reclassified into  6,000,000
shares of Common Stock and 2,500,000 shares were sold in the Offering.
 
    On June 30, 1994, the Company issued and sold to Bear, Stearns & Co. Inc. as
the  Initial  Purchaser (the  "Initial  Purchaser") 50,000  Units  consisting of
$50,000,000 principal amount at maturity of 14% Series A Senior Secured Discount
Notes due 2004 (the "Old Notes") and 50,000 Noteholder Warrants (sold with a  4%
discount  to the Initial  Purchaser, along with compensation  to Bear, Stearns &
Co. Inc., in  its individual capacity  and not as  Initial Purchaser, of  12,500
Noteholder  Warrants)  for an  aggregate offering  price of  approximately $25.4
million. Each Unit consisted of $1,000  principal amount at maturity of the  Old
Notes and one Noteholder Warrant, and the Old Notes and Noteholder Warrants were
immediately  detachable and separately transferable,  subject to compliance with
applicable federal and state securities laws. This sale to the Initial Purchaser
was exempt from registration as an  exempt private placement under Section  4(2)
of  the Securities Act. On  December 9, 1994, in  a transaction registered under
the Securities  Act,  the  Registrant issued  $50,000,000  principal  amount  at
maturity  of its 14% Senior Secured Discount  Notes due 2004 in exchange for all
of the issued and outstanding Old Notes.
 
    On November  18, 1993,  pursuant  to a  Contribution Agreement  between  the
Company  and all of the then shareholders of  UOI, (i) the holders of all of the
common shares of UOI exchanged such shares on a one-for-one basis for shares  of
Common  Stock of the Company and  (ii) the holders of all  of the Class B common
shares of UOI exchanged such shares for an aggregate of 48,000 shares of  Series
B  Preferred Stock, no  par value, of  the Company. These  exchanges were exempt
from registration  as either  not  involving any  "sale"  or as  exempt  private
placements under Section 4(2) of the Securities Act.
 
    On November 18, 1993, the Company entered into the Option Exchange Agreement
with  UOI and William H. Smith ("WHS"), pursuant to which the Company granted to
WHS an option to purchase 0.52% of  the issued and outstanding capital stock  of
the  Company at a purchase price of  $130,000. The option was exercisable by WHS
upon the Company entering into a definitive agreement to issue shares of capital
stock through an underwritten public offering. WHS exercised his option in  full
and received 67,600 shares of Common Stock of the Company in connection with the
Offering.
 
    On  November 18,  1993, the  Company entered  into the  Capital Appreciation
Right Agreement with Connecticut General Life Insurance Company, Cigna  Property
and  Casualty Insurance  Company, Life  Insurance Company  of North  America and
Aetna Life Insurance Company, pursuant to which the Company granted such parties
limited capital  appreciation rights  in the  capital stock  of the  Company  in
exchange  for a  waiver of  the prepayment penalty  in connection  with the 1993
refinancing. Such capital appreciation rights are triggered by the occurrence of
any of the following: (i) liquidation or dissolution of the Company or UOI, (ii)
sale of all or substantially all of the issued and outstanding shares of  common
stock  or assets  of the Company,  or (iii)  the merger or  consolidation of the
Company or  UOI,  subject to  certain  exceptions. The  maximum  amount  payable
pursuant  to the agreement is  $3.8 million and is required  to be paid no later
than one year  following the triggering  event. The agreement  expires June  30,
1998.
 
    In  each case, exemption  from registration was claimed  on the grounds that
the issuance of such securities did  not involve any public offering within  the
meaning of Section 4(2) of the Securities Act.
 
                                      II-2
<PAGE>
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits.
 
<TABLE>
<C>        <S>
    2.1    Plan and Agreement of Merger, dated November 18, 1993, between the Company and
            Universal Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration
            Statement on Form S-1 (Commission File No. 33-72710) and incorporated herein
            by reference)
 
    2.2    Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point
            Partners II, L.P., Marquette Venture Partners, L.P., Chemical Equity
            Associates, a California Limited Partnership, Banc One Venture Corporation
            and Management Shareholders and UOI relating to the capital stock of NOA
            Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to the
            Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582)
            (the "Company 8-K") and incorporated herein by reference)
 
    2.3    Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the
            Company 8-K and incorporated herein by reference)
 
    2.4    Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and
            certain stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2
            to the Company's Registration Statement (File No. 333-12457) on Form S-1 (the
            "Registration Statement") and incorporated herein by reference)
 
    2.5    Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and
            Outdoor Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit
            2.5 to the Registration Statement and incorporated herein by reference)
 
    2.6    Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers
            dated September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement
            and incorporated herein by reference)
 
    2.7    Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor
            Displays, Robert H. Lambert and UOI dated September 12, 1996 (filed as
            Exhibit 2.4 to UOI's Registration Statement on Form S-1, dated February 13,
            1997 (File No. 333-21717) (the "UOI Registration Statement") and incorporated
            herein by reference)
 
    2.8    Asset Purchase Agreement between UOI and The Chase Company dated September 11,
            1996 (filed as Exhibit 2.8 to the Registration Statement and incorporated
            herein by reference)
 
    2.9    Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and
            the stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration
            Statement and incorporated herein by reference)
 
    2.10   Asset Purchase Agreement, dated as of December 10, 1996, among Matthew,
            Matthew Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI
            Registration Statement and incorporated herein by reference)
 
    3.1    Third Amended and Restated Certificate of Incorporation (filed as Exhibit 3.1
            to the Registration Statement and incorporated herein by reference)
 
    3.2    Second Amended and Restated Bylaws (filed as Exhibit 3.2 to the Registration
            Statement and incorporated herein by reference)
 
    4.1    Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the
            Company's Registration Statement (File No. 333-5351) on Form S-1 and
            incorporated herein by reference)
</TABLE>
 
                                      II-3
<PAGE>
<TABLE>
<C>        <S>
    4.2    Indenture of Trust between United States Trust Company of New York as trustee,
            and UOI, dated as of October 16, 1996, relating to the October Notes (filed
            as Exhibit 10.3 to the UOI Registration Statement and incorporated herein by
            reference)
 
    4.3    Indenture of Trust between United States Trust Company of New York, as
            trustee, and UOI dated as of December 16, 1996, relating to the December
            Notes (filed as Exhibit 4.1 to the UOI Registration Statement and
            incorporated herein by reference)
 
    4.4    Warrant Agreement between the Registrant and United States Trust Company of
            New York, as warrant agent, dated June 30, 1994 relating to the Noteholder
            Warrants (filed as Exhibit 4(i) to Amendment No. 1 to the Company's
            Registration Statement on Form S-1 (File No. 33-93852) and incorporated
            herein by reference)
 
    4.5    Purchase Agreement, dated as of June 23, 1994, between the Company and Bear,
            Stearns & Co. Inc. (the "Initial Purchaser") relating to the Company's 14%
            Series A Senior Secured Discount Notes due 2004 (the "Old Notes") and
            Noteholder Warrants to purchase Common Stock (filed as Exhibit 4(a) to the
            Company's Registration Statement on Form S-1 (File No. 33-82582) and
            incorporated herein by reference)
 
    4.6    Exchange and Registration Rights Agreement, dated as of June 23, 1994, between
            the Company and the Initial Purchaser (filed as Exhibit 4(d) to the Company's
            Registration Statement on Form S-1 (File No. 33-82582) and incorporated
            herein by reference)
 
    5.1*   Opinion of Sidley & Austin
 
    9.1    Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L.
            Simon and Brian T. Clingen (filed as Exhibit 9.1 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated
            herein by reference)
 
    9.2    Voting Trust Agreement among the Company, Daniel L. Simon and Paul G. Simon
            (filed as Exhibit 9.2 to the Registration Statement and incorporated herein
            by reference)
 
   10.1    Consolidated Credit Agreement dated October 31, 1996, among UOI, the various
            lending institutions from time to time parties thereto, LaSalle National
            Bank, as Co-Agent and Bankers Trust Company, as Agent (filed as Exhibit 10.1
            to the UOI Registration Statement and incorporated herein by reference)
 
   10.2    Amended and Restated 1996 Warrant Plan of the Company (filed as Exhibit 10.3
            to Amendment No. 2 to the Company's Registration Statement (File No.
            333-5351) on Form S-1 and incorporated herein by reference)
 
   10.3    Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993
            by and between UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1
            Registration Statement (File No. 33-72710) and incorporated herein by
            reference)
 
   10.4    Capital Appreciation Right Agreement among the Company, Connecticut General
            Life Insurance Company, Cigna Property and Casualty Insurance Company, Life
            Insurance Company of North America and Aetna Life Insurance Company dated
            November 18, 1993 (filed as Exhibit 10.6 to Amendment No. 2 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated
            herein by reference)
 
   10.5    Fee Letter between the Company and Kelso & Company, L.P. (filed as Exhibit
            10.9 to Amendment No. 2 to the Company's Registration Statement on Form S-1
            (File No. 333-12457) and incorporated herein by reference)
</TABLE>
 
                                      II-4
<PAGE>
   
<TABLE>
<C>        <S>
   10.6    Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L.
            Simon, Brian T. Clingen and Paul G. Simon (filed as Exhibit 10.10 to
            Amendment No. 2 to the Company's Registration Statement on Form S-1 (File No.
            333-12457) and incorporated herein by reference)
 
   10.7    Term Loan Agreement among UOI, various lending institutions, LaSalle National
            Bank as Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997
            (filed as Exhibit 10.7 to Post-Effective Amendment No. 5 to the Company's
            Registration Statement on Form S-1 (File No. 33-93852) and incorporated
            herein by reference)
 
   10.8    Amended and Restated Credit Agreement among UOI, various lending institutions,
            LaSalle National Bank as Co-Agent and Bankers Trust Company as Agent dated as
            of May 21, 1997 (filed as Exhibit 10.8 to Post-Effective Amendment No. 5 to
            the Company's Registration Statement on Form S-1 (File No. 33-93852) and
            incorporated herein by reference)
 
   11.1    Statement regarding computation of per share earnings (filed as Exhibit 11.1
            to Post-Effective Amendment No. 5 to the Company's Registration Statement on
            Form S-1 (File No. 33-93852) and incorporated herein by reference)
 
   21.1    Subsidiaries of the Registrant (filed as Exhibit 21.1 to the Company's Annual
            Report on Form 10-K dated December 31, 1996 (File No. 000-20823) and
            incorporated herein by reference)
 
   23.1    Consent of Price Waterhouse LLP
 
   23.2    Consent of Ernst & Young LLP
 
   23.3    Consent of Arthur Anderson LLP
 
   23.4*   Consent of Sidley & Austin (contained in Exhibit 5.1)
 
   23.5    Consent of Price Waterhouse LLP
 
   24.1*   Powers of Attorney
</TABLE>
    
 
- ------------------------
 *  Previously filed.
 
ITEM 17.  UNDERTAKINGS
 
    (a) The undersigned Registrant hereby undertakes that:
 
        Insofar  as indemnification for liabilities arising under the Securities
    Act may be permitted to directors,  officers and controlling persons of  the
    Company  pursuant  to Item  14  above, or  otherwise,  the Company  has been
    advised that,  in the  opinion of  the Commission,  such indemnification  is
    against  public policy as expressed in the Securities Act and is, therefore,
    unenforceable. In the event  that a claim  for indemnification against  such
    liabilities  (other than the payment by  the Company of expenses incurred or
    paid by a  director, officer  or controlling person  of the  Company in  the
    successful  defense of any  action, suit or proceeding)  is asserted by such
    director, officer or  controlling person in  connection with the  securities
    being registered, the Company will, unless in the opinion of its counsel the
    matter  has  been settled  by controlling  precedent, submit  to a  court of
    appropriate jurisdiction the question whether such indemnification by it  is
    against  public  policy  as expressed  in  the  Securities Act  and  will be
    governed by the final adjudication of such issue.
 
    (b) The undersigned Registrant hereby undertakes:
 
    (1) To file during  any period in  which offers or sales  are being made,  a
post-effective amendment to this registration statement:
 
        (i)  To  include  any prospectus  required  by Section  10(a)(3)  of the
    Securities Act of 1933;
 
                                      II-5
<PAGE>
        (ii) To reflect in the prospectus any facts or events arising after  the
    effective   date  of  the   registration  statement  (or   the  most  recent
    post-effective amendment thereof) which,  individually or in the  aggregate,
    represent  a  fundamental  change  in  the  information  set  forth  in  the
    registration statement.  Notwithstanding  the  foregoing,  any  increase  or
    decrease  in  volume of  securities offered  (if the  total dollar  value of
    securities offered  would not  exceed  that which  was registered)  and  any
    deviation  from the low or high end  of the estimated maximum offering range
    may be  reflected  in the  form  of  prospectus filed  with  the  Commission
    pursuant  to Rule  424(b) if,  in the aggregate,  the changes  in volume and
    price represent no more  than a 20 percent  change in the maximum  aggregate
    offering  price set forth in the  "Calculation of Registration Fee" table in
    the effective registration statement;
 
       (iii) To include  any material information  with respect to  the plan  of
    distribution  not previously disclosed in  the registration statement or any
    material change to such information in the registration statement;
 
    PROVIDED, HOWEVER, that paragraphs  (1)(i) and (1)(ii) do  not apply if  the
registration  statement is on Form S-3, Form S-8 or Form P-3 and the information
required to be  included in a  post-effective amendment by  these paragraphs  is
contained  in periodic reports filed with or  furnished to the Commission by the
registrant pursuant to Section  13 or Section 15(d)  of the Securities  Exchange
Act of 1933 that are incorporated by reference in the registration statement.
 
    (2)  That, for the purpose of determining any liability under the Securities
Act of 1933,  each such post-effective  amendment shall  be deemed to  be a  new
registration  statement  relating to  the  securities offered  therein,  and the
offering of such securities at that time shall be deemed to be the initial  BONA
FIDE offering thereof.
 
    (3)  To remove from registration by  means of a post-effective amendment any
of the securities being registered which remain unsold at the termination of the
offering.
 
   
    (c) The undersigned Registrant hereby undertakes that:
    
 
   
       For the purpose of determining any liability under the Securities Act  of
1933,  each filing of the  Company's annual report pursuant  to Section 13(a) or
Section 15(d) of  the Securities Exchange  Act of 1934  that is incorporated  by
reference   in  this  Registration  Statement  shall  be  deemed  to  be  a  new
Registration Statement  relating  to the  securities  offered therein,  and  the
offering  of such securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.
    
 
                                      II-6
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the Registrant
has duly caused this Registration  Statement to be signed  on its behalf by  the
undersigned,  thereunto  duly  authorized,  in the  City  of  Chicago,  State of
Illinois, on the 24th day of July, 1997.
    
 
                                          UNIVERSAL OUTDOOR HOLDINGS, INC.
 
   
                                          By:        /s/ BRIAN T. CLINGEN
    
 
                                             -----------------------------------
   
                                                      Brian T. Clingen*
    
 
    Pursuant  to  the  requirements  of   the  Securities  Act  of  1933,   this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
 
   
<TABLE>
<CAPTION>
         SIGNATURE                          TITLE                        DATE
- ---------------------------  ------------------------------------  ----------------
<C>                          <S>                                   <C>               <C>
                 **          President and Chief Executive
   ---------------------      Officer (Principal Executive          July 24, 1997
      Daniel L. Simon         Officer) and Director
 
    /s/ BRIAN T. CLINGEN     Vice President and Chief Financial                         /s/ BRIAN T. CLINGEN
   ---------------------      Officer (Principal Financial and      July 24, 1997       ---------------------
     Brian T. Clingen         Accounting Officer) and Director                            Brian T. Clingen*
                 **
   ---------------------     Director                               July 24, 1997
     Michael J. Roche
 
   ---------------------     Director                               July 24, 1997
    Michael B. Goldberg
 
   ---------------------     Director                               July 24, 1997
      Frank K. Bynum
</TABLE>
    
 
   
 * Brian T.  Clingen  was appointed  Attorney-in-Fact  pursuant to  a  Power  of
   Attorney filed with the Commission with this Registration Statement.
    
   
** /s/ Brian T. Clingen, Attorney-in-Fact
    
 
                                      II-7
<PAGE>
                                LIST OF EXHIBITS
 
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                                           DESCRIPTION                                            PAGE
- ---------  ------------------------------------------------------------------------------------------  ---------
 
<C>        <S>                                                                                         <C>
   2.1     Plan and Agreement of Merger, dated November 18, 1993, between the Company and Universal
            Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration Statement on Form S-1
            (Commission File No. 33-72710) and incorporated herein by reference)
 
   2.2     Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point Partners II, L.P.,
            Marquette Venture Partners, L.P., Chemical Equity Associates, a California Limited
            Partnership, Banc One Venture Corporation and Management Shareholders and UOI relating to
            the capital stock of NOA Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to
            the Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582) (the
            "Company 8-K") and incorporated herein by reference)
 
   2.3     Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the Company 8-K and
            incorporated herein by reference)
 
   2.4     Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and certain
            stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2 to the Company's
            Registration Statement (File No. 333-12457) on Form S-1 (the "Registration Statement")
            and incorporated herein by reference)
 
   2.5     Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and Outdoor
            Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit 2.5 to the
            Registration Statement and incorporated herein by reference)
 
   2.6     Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers dated
            September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement and incorporated
            herein by reference)
 
   2.7     Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor Displays, Robert
            H. Lambert and UOI dated September 12, 1996 (filed as Exhibit 2.4 to UOI's Registration
            Statement on Form S-1, dated February 13, 1997 (File No. 333-21717) (the "UOI
            Registration Statement") and incorporated herein by reference)
 
   2.8     Asset Purchase Agreement between UOI and The Chase Company dated September 11, 1996 (filed
            as Exhibit 2.8 to the Registration Statement and incorporated herein by reference)
 
   2.9     Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and the
            stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration Statement and
            incorporated herein by reference)
 
   2.10    Asset Purchase Agreement, dated as of December 10, 1996, among Matthew, Matthew
            Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI Registration Statement and
            incorporated herein by reference)
 
   3.1     Third Amended and Restated Certificate of Incorporation (filed as Exhibit 3.1 to the
            Registration Statement and incorporated herein by reference)
 
   3.2     Second Amended and Restated Bylaws (filed as Exhibit 3.2 to the Registration Statement and
            incorporated herein by reference)
 
   4.1     Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated herein by
            reference)
</TABLE>
<PAGE>
<TABLE>
<C>        <S>                                                                                         <C>
   4.2     Indenture of Trust between United States Trust Company of New York as trustee, and UOI,
            dated as of October 16, 1996, relating to the October Notes (filed as Exhibit 10.3 to the
            UOI Registration Statement and incorporated herein by reference)
 
   4.3     Indenture of Trust between United States Trust Company of New York, as trustee, and UOI
            dated as of December 16, 1996, relating to the December Notes (filed as Exhibit 4.1 to
            the UOI Registration Statement and incorporated herein by reference)
 
   4.4     Warrant Agreement between the Registrant and United States Trust Company of New York, as
            warrant agent, dated June 30, 1994 relating to the Noteholder Warrants (filed as Exhibit
            4(i) to Amendment No. 1 to the Company's Registration Statement on Form S-1 (File No.
            33-93852) and incorporated herein by reference)
 
   4.5     Purchase Agreement, dated as of June 23, 1994, between the Company and Bear, Stearns & Co.
            Inc. (the "Initial Purchaser") relating to the Company's 14% Series A Senior Secured
            Discount Notes due 2004 (the "Old Notes") and Noteholder Warrants to purchase Common
            Stock (filed as Exhibit 4(a) to the Company's Registration Statement on Form S-1 (File
            No. 33-82582) and incorporated herein by reference)
 
   4.6     Exchange and Registration Rights Agreement, dated as of June 23, 1994, between the Company
            and the Initial Purchaser (filed as Exhibit 4(d) to the Company's Registration Statement
            on Form S-1 (File No. 33-82582) and incorporated herein by reference)
 
   5.1*    Opinion of Sidley & Austin
 
   9.1     Voting Trust Agreement dated December 20, 1995 among the Company, Daniel L. Simon and
            Brian T. Clingen (filed as Exhibit 9.1 to the Company's Registration Statement (File No.
            333-5351) on Form S-1 and incorporated herein by reference)
 
   9.2     Voting Trust Agreement among the Company, Daniel L. Simon and Paul G. Simon (filed as
            Exhibit 9.2 to the Registration Statement and incorporated herein by reference)
 
  10.1     Consolidated Credit Agreement dated October 31, 1996, among UOI, the various lending
            institutions from time to time parties thereto, LaSalle National Bank, as Co-Agent and
            Bankers Trust Company, as Agent (filed as Exhibit 10.1 to the UOI Registration Statement
            and incorporated herein by reference)
 
  10.2     Amended and Restated 1996 Warrant Plan of the Company (filed as Exhibit 10.3 to Amendment
            No. 2 to the Company's Registration Statement (File No. 333-5351) on Form S-1 and
            incorporated herein by reference)
 
  10.3     Agreement Regarding Tax Liabilities and Payments dated as of November 18, 1993 by and
            between UOI and the Company (filed as Exhibit 10(f) to UOI's Form S-1 Registration
            Statement (File No. 33-72710) and incorporated herein by reference)
 
  10.4     Capital Appreciation Right Agreement among the Company, Connecticut General Life Insurance
            Company, Cigna Property and Casualty Insurance Company, Life Insurance Company of North
            America and Aetna Life Insurance Company dated November 18, 1993 (filed as Exhibit 10.6
            to Amendment No. 2 to the Company's Registration Statement (File No. 333-5351) on Form
            S-1 and incorporated herein by reference)
</TABLE>
<PAGE>
   
<TABLE>
<C>        <S>                                                                                         <C>
  10.5     Fee Letter between the Company and Kelso & Company, L.P. (filed as Exhibit 10.9 to
            Amendment No. 2 to the Company's Registration Statement on Form S-1 (File No. 333-12457)
            and incorporated herein by reference)
 
  10.6     Registration Rights Agreement among the Company, KIA V, KEP V, Daniel L. Simon, Brian T.
            Clingen and Paul G. Simon (filed as Exhibit 10.10 to Amendment No. 2 to the Company's
            Registration Statement on Form S-1 (File No. 333-12457) and incorporated herein by
            reference)
 
  10.7     Term Loan Agreement among UOI, various lending institutions, LaSalle National Bank as
            Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997 (filed as Exhibit
            10.7 to Post-Effective Amendment No. 5 to the Company's Registration Statement on Form
            S-1 (File No. 33-93852) and incorporated herein by reference)
 
  10.8     Amended and Restated Credit Agreement among UOI, various lending institutions, LaSalle
            National Bank as Co-Agent and Bankers Trust Company as Agent dated as of May 21, 1997
            (filed as Exhibit 10.8 to Post-Effective Amendment No. 5 to the Company's Registration
            Statement on Form S-1 (File No. 33-93852) and incorporated herein by reference)
 
  11.1     Statement regarding computation of per share earnings (filed as Exhibit 11.1 to
            Post-Effective Amendment No. 5 to the Company's Registration Statement on Form S-1 (File
            No. 33-93852) and incorporated herein by reference)
 
  21.1     Subsidiaries of the Registrant (filed as Exhibit 12.1 to the Company's Annual Report on
            Form 10-K dated December 31, 1996 (File No. 000-20823) and incorporated herein by
            reference)
 
  23.1     Consent of Price Waterhouse LLP
 
  23.2     Consent of Ernst & Young LLP
 
  23.3     Consent of Arthur Anderson LLP
 
  23.4*    Consent of Sidley & Austin (contained in Exhibit 5.1)
 
  23.5     Consent of Price Waterhouse LLP
 
  24.1*    Powers of Attorney
</TABLE>
    
 
- ------------------------
 *  Previously filed.

<PAGE>
                                                                    EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
We  hereby  consent to  the  use in  the  Prospectus constituting  part  of this
Registration Statement  on  Form S-1  of  our  report dated  February  28,  1997
relating to the consolidated financial statements of Universal Outdoor Holdings,
Inc.  for each  of the three  years in the  period ended December  31, 1996, our
report dated  June 14,  1996 relating  to the  statement of  revenue and  direct
expenses  of Ad-Sign,  and our  report dated February  28, 1997  relating to the
financial statements  of  POA  Acquisition  Corporation  which  appear  in  such
Prospectus. We also consent to the references to us under the headings "Experts"
and  "Selected  Consolidated  Financial  and  Other  Data"  in  such Prospectus.
However, it  should be  noted that  Price  Waterhouse LLP  has not  prepared  or
certified such "Selected Consolidated Financial and Other Data."
 
Price Waterhouse LLP
 
Chicago, Illinois
   
July 22, 1997
    

<PAGE>
                                                                    EXHIBIT 23.2
 
                        CONSENT OF INDEPENDENT AUDITORS
 
   
We  consent to the reference to our firm  under the caption "Experts" and to the
use of our report dated July 21, 1995, with respect to the financial  statements
of  NOA Holding Company  included in the  Post-Effective Amendment No.  6 to the
Registration Statement  (No.  33-93852)  and  related  Prospectus  of  Universal
Outdoor Holdings, Inc.
    
 
ERNST & YOUNG LLP
 
   
Minneapolis, Minnesota
July 22, 1997
    

<PAGE>
                                                                    EXHIBIT 23.3
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
As  independent public accountants, we  hereby consent to the  use of our report
(and to all references to our Firm)  included in or made a part of  Registration
No. 33-93852.
 
Arthur Andersen LLP
 
   
Baltimore, Maryland,
  July 22, 1997
    

<PAGE>
   
                                                                    EXHIBIT 23.5
    
 
   
                       CONSENT OF INDEPENDENT ACCOUNTANTS
    
 
   
We   hereby  consent  to  the  incorporation  by  reference  in  the  Prospectus
constituting part  of  this registration  statement  on Form  S-3  of  Universal
Outdoor  Holdings, Inc. of our report dated  February 28, 1997 appearing on page
22 of Universal Outdoor Holdings, Inc. Annual  Report on Form 10-K for the  year
ended December 31, 1996.
    
 
   
              [SIG]
Price Waterhouse
    
   
Chicago, Illinois
    
   
July 22, 1997
    


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