UNIVERSAL OUTDOOR HOLDINGS INC
S-3, 1997-08-01
ADVERTISING
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<PAGE>
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 1, 1997
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                 -------------
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                                                36-3766705
 (State or other jurisdiction                                   (I.R.S. Employer
              of                                                 Identification
        incorporation)                                                No.)
</TABLE>
 
                        311 S. WACKER DRIVE, SUITE 6400
                            CHICAGO, ILLINOIS 60606
                                 (312) 431-0821
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)
                                ----------------
                                 PAUL G. SIMON
                                GENERAL COUNSEL
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                        311 S. WACKER DRIVE, SUITE 6400
                            CHICAGO, ILLINOIS 60606
                                 (312) 431-0822
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                                ----------------
                                   COPIES TO:
 
         Leland E. Hutchinson                        Stacy J. Kanter
           Winston & Strawn                Skadden, Arps, Slate, Meagher & Flom
                                                           LLP
         35 West Wacker Drive                        919 Third Avenue
       Chicago, Illinois 60601                   New York, New York 10022
            (312) 558-5600                            (212) 735-3000
 
                                ----------------
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
                                ----------------
 
    If  the only  securities being  registered on  this Form  are to  be offered
pursuant to dividend or  interest investment plans,  please check the  following
box: / /
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to  Rule 462(b)  under the  Securities Act  of 1933,  please check  the
following  box and list the Securities Act of 1933 registration statement number
of the earlier effective registration statement for the same offering. / /
    If this Form is a post-effective amendment filed pursuant to Section  462(c)
under  the  Securities  Act  of  1933, check  the  following  box  and  list the
Securities  Act  registration   statement  number  of   the  earlier   effective
registration statement for the same offering. / /
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
                                ----------------
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
                                                                    PROPOSED
                                                                     MAXIMUM
                                                                    AGGREGATE        AMOUNT OF
                    TITLE OF EACH CLASS OF                          OFFERING       REGISTRATION
                  SECURITIES TO BE REGISTERED                       PRICE(1)          FEE(1)
<S>                                                              <C>              <C>
Common Stock, $.01 par value per share.........................   $189,750,000        $57,500
</TABLE>
 
(1) Calculated pursuant to Rule 457(o).
                               ------------------
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON  SUCH  DATE  AS  THE SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO THE  REGISTRATION OR  QUALIFICATION UNDER  THE SECURITIES  LAWS OF  ANY  SUCH
STATE.
<PAGE>
                                                           SUBJECT TO COMPLETION
                                                            DATED AUGUST 1, 1997
 
   [LOGO]
                                4,800,000 SHARES
 
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
 
                                  COMMON STOCK
                                   ----------
 
    Of  the  shares  of  Common  Stock  ("Common  Stock")  offered  hereby  (the
"Offering"), 1,327,705 shares are being sold by Universal Outdoor Holdings, Inc.
("Universal Outdoor" or the  "Company") and 3,472,295 shares  are being sold  by
certain  selling  stockholders named  herein  (the "Selling  Stockholders"). See
"Principal and Selling Stockholders."  The Company will not  receive any of  the
proceeds from the sale of Common Stock by the Selling Stockholders.
 
    The  Common Stock is quoted  on the Nasdaq National  Market under the symbol
"UOUT." On July 31, 1997, the last reported sale price for the Common Stock,  as
reported on the Nasdaq National Market, was $36.25 per share.
                                 --------------
 
        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                 SEE "RISK FACTORS" BEGINNING ON PAGE 8 HEREOF.
                                 -------------
 
THESE  SECURITIES HAVE  NOT BEEN APPROVED  OR DISAPPROVED BY  THE SECURITIES AND
  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS   THE
    SECURITIES  AND EXCHANGE  COMMISSION OR ANY  STATE SECURITIES COMMISSION
     PASSED  UPON  THE  ACCURACY  OR  ADEQUACY  OF  THIS  PROSPECTUS.   ANY
       REPRESENTATION   TO   THE   CONTRARY   IS   A   CRIMINAL  OFFENSE.
 
<TABLE>
<CAPTION>
                                            PRICE          UNDERWRITING         PROCEEDS          PROCEEDS TO
                                             TO            DISCOUNTS AND           TO               SELLING
                                           PUBLIC           COMMISSIONS        COMPANY(1)        STOCKHOLDERS
<S>                                   <C>                <C>                <C>                <C>
Per Share...........................          $                  $                  $                  $
Total(2)............................          $                  $                  $                  $
</TABLE>
 
(1) Before deducting expenses of the  Offering payable by the Company  estimated
    at $500,000.
 
(2)  The Company and two of its  senior executives have granted the Underwriters
    30-day options to purchase up to  an aggregate of 720,000 additional  shares
    of  Common Stock solely to cover over-allotments, if any. To the extent that
    the option is exercised, the  Underwriters will offer the additional  shares
    at  the Price to Public shown above. If the option is exercised in full, the
    total Price to Public, Underwriting  Discounts and Commissions, Proceeds  to
    Company  and Proceeds  to Selling Stockholders  will be  $                 ,
    $               , $                and $                , respectively.  See
    "Underwriting" and "Principal and Selling Stockholders."
 
                                 --------------
 
    The  shares of Common Stock are  offered by the several Underwriters subject
to prior sale, when, as and if delivered to and accepted by them, and subject to
the right of the  Underwriters to reject any  order in whole or  in part. It  is
expected that delivery of the shares of Common Stock will be made at the offices
of  Alex. Brown & Sons Incorporated, Baltimore, Maryland, on or about
  , 1997.
 
ALEX. BROWN & SONS
       INCORPORATED
 
                  BEAR, STEARNS & CO. INC.
 
                                     DONALDSON, LUFKIN & JENRETTE     SECURITIES
CORPORATION
 
                THE DATE OF THIS PROSPECTUS IS          , 1997.
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  CONSOLIDATED  FINANCIAL STATEMENTS,  INCLUDING  NOTES  THERETO,
APPEARING IN THE DOCUMENTS INCORPORATED BY REFERENCE IN THIS PROSPECTUS. AS USED
HEREIN,  THE "COMPANY" MEANS UNIVERSAL OUTDOOR HOLDINGS, INC., TOGETHER WITH ITS
CONSOLIDATED SUBSIDIARIES, UNLESS THE  CONTEXT OTHERWISE REQUIRES. "UOI"  REFERS
TO  UNIVERSAL OUTDOOR, INC. AND  ITS CONSOLIDATED SUBSIDIARIES, WHICH CONSTITUTE
THE OPERATING  SUBSIDIARIES OF  THE COMPANY.  THE TERM  "MARKET" REFERS  TO  THE
GEOGRAPHIC  AREA CONSTITUTING A METROPOLITAN  STATISTICAL AREA DELINEATED BY THE
U.S. CENSUS BUREAU. "EBITDA" HAS THE MEANING SET FORTH IN FOOTNOTE (3) ON PAGE 7
HEREOF AND "EBITDA MARGIN" HAS THE MEANING  SET FORTH IN FOOTNOTE (4) ON PAGE  7
HEREOF.
 
                                  THE COMPANY
 
    The Company is a leading outdoor advertising company operating approximately
33,000  advertising display faces  in four large  regions: the Midwest (Chicago,
Minneapolis/St. Paul, Indianapolis, Milwaukee and Des Moines), Florida (Orlando,
Jacksonville, Ocala and the Atlantic Coast and Gulf Coast areas of Florida), the
Midsouth (Evansville  (IN),  Dallas,  Memphis/Tunica and  Chattanooga  (TN)  and
Myrtle  Beach  (SC))  and  the  East  (New  York,  Washington  D.C.,  Baltimore,
Philadelphia, Northern New  Jersey, Wilmington (DE),  Salisbury (MD) and  Hudson
Valley  (NY)). The Company's advertising display face inventory includes transit
display faces and kiosks in shopping malls, in addition to billboards and  other
outdoor   display  faces.  The  Company  believes  that  the  diversity  of  its
advertising display inventory throughout its markets provides its customers with
a unique opportunity  to select  a variety of  media and  outlets in  delivering
their   marketing  messages.  The   Company's  customer  base   is  also  highly
diversified, with no one category of customers accounting for more than 16.0% of
net revenues for  the six  months ended  June 30,  1997. During  this same  time
period,  tobacco advertising accounted for  approximately 10.6% of net revenues.
See "Risk  Factors--Negative  Implications  of Tobacco  Industry  Regulation  on
Outdoor Advertising."
 
                     SECOND QUARTER AND SIX MONTHS RESULTS
 
    On  July 31, 1997, the  Company announced the results  of its operations for
the second quarter and first six months of 1997. For the three months ended June
30, 1997, the Company reported record  net revenues and EBITDA of $53.1  million
and $28.3 million, respectively, which compare favorably to the net revenues and
EBITDA  of $17.8 million and $10.0 million, respectively, for the same period in
1996. For the six months ended June  30, 1997, the Company had net revenues  and
EBITDA of $97.1 million and $49.5 million, respectively, which compare favorably
to  the net revenues and EBITDA for the same period in 1996 of $26.2 million and
$13.6 million,  respectively. The  Company believes  that its  EBITDA Margin  of
50.9%  for  the six  months ended  June 30,  1997  is among  the highest  in the
industry. There can be no assurance  that the Company's future net revenues  and
EBITDA  Margins will equal or exceed those  which have been achieved to date. In
addition, the  Company  has historically  had  net losses  and  has  substantial
indebtedness.  See  "Risk Factors  -- Substantial  Indebtedness of  the Company;
Potential Inability to Service Indebtedness" and "--Prior Period Losses."
 
                                       2
<PAGE>
    The Company has a  significant presence in each  of the regional markets  in
which  it operates. The following table sets forth, as of July 31, 1997, certain
information with respect to the Company's outdoor markets:
 
<TABLE>
<CAPTION>
                                                                                                        TOTAL
                                                               30-SHEET      8-SHEET                   DISPLAY
                                                  BULLETINS     POSTERS      POSTERS      TRANSIT       FACES
                                                 -----------  -----------  -----------  -----------  -----------
MIDWEST:
<S>                                              <C>          <C>          <C>          <C>          <C>
  Chicago......................................         713       --            3,515       --           4,228
  Indianapolis.................................         257        1,096          101          530       1,984
  Minneapolis/St. Paul.........................         456        1,332       --           --           1,788
  Des Moines...................................          86          573            9       --             668
  Milwaukee....................................         261       --              338       --             599
MIDSOUTH:
  Evansville...................................         278          699       --           --             977
  Dallas.......................................         257       --            1,224       --           1,481
  Memphis......................................         705        1,229          129          529       2,592
  Chattanooga..................................         329          642       --           --             971
  Myrtle Beach.................................         738          468       --           --           1,206
FLORIDA:
  Orlando......................................         820        1,087       --           --           1,907
  Ocala........................................         864          198       --           --           1,062
  Atlantic Coast...............................         664       --           --           --             664
  Jacksonville.................................         448          780       --           --           1,228
  Gulf Coast...................................         457       --           --           --             457
EAST:
  Philadelphia.................................         355        2,080       --              192       2,627
  Washington...................................          86          586       --           --             672
  Salisbury....................................         401          477       --           --             878
  Wilmington...................................         160          909           45       --           1,114
  Baltimore....................................         209        1,234       --            1,917       3,360
  New York/New Jersey..........................         440          553           33       --           1,026
                                                      -----   -----------       -----        -----   -----------
    Total......................................       8,984       13,943        5,394        3,168      33,071(1)
                                                      -----   -----------       -----        -----   -----------
                                                      -----   -----------       -----        -----   -----------
</TABLE>
 
- ------------------------
(1) Includes 1,582 kiosk displays in malls throughout the United States.
 
                                       3
<PAGE>
                               OPERATING STRATEGY
 
    The Company's  objective  is  to  remain the  leading  provider  of  outdoor
advertising  services in each of its four regional operating areas and to expand
into attractive  new markets.  The Company  believes that  a regional  operating
approach  provides  it with  significant opportunities  to increase  revenue and
achieve cost savings by delivering  to local and national advertisers  efficient
access  to  multiple markets  or highly  targeted  areas. Management  intends to
continue to pursue the following operating strategy:
 
    -  ENHANCE EXISTING  BUSINESS.  The Company  intends to expand its  existing
business  by  maximizing rates  and  occupancy levels  in  each of  its markets,
increasing market penetration, pursuing strategic acquisitions in and  proximate
to   its  markets,  capitalizing  on  technology  advances,  and  maintaining  a
decentralized low cost operating structure.
 
    -  DEVELOP  OTHER OUT-OF-HOME  MEDIA.  The  Company seeks  to develop  other
forms  of  out-of-home  media that  have  potential  for rapid  growth,  such as
displays in shopping malls, airports and bus shelters and transit advertising in
order to enhance revenues in existing markets and provide access to new markets.
 
    -   EXPAND  INTO  INTERNATIONAL  MARKETS.   The  Company  believes  that  an
additional area of substantial growth may come from the strategic expansion into
markets  outside the United  States. For example,  the Company recently executed
letters of intent to enter into  two joint venture agreements with companies  in
Beijing,  the capital of China, and in Dalian,  a major port city in the Laoning
Province, to provide outdoor advertising  services in areas of China  undergoing
rapid growth and modernization.
 
    The  Company  believes that  its experienced  senior  management team  is an
important asset  in the  successful implementation  of its  operating  strategy.
Daniel  L. Simon, President and  Chief Executive Officer and  the founder of the
Company, has spent  his entire professional  career of 23  years in the  outdoor
advertising  business.  Brian T.  Clingen,  Vice President  and  Chief Financial
Officer, and Paul G. Simon, Vice President and General Counsel, together possess
over 24 years of experience in the industry.
 
    The Company was incorporated in Delaware in 1991 and its principal executive
office is  located at  311 S.  Wacker Drive,  Chicago, Illinois  60606, and  its
telephone number is (312) 431-0822.
 
                              RECENT DEVELOPMENTS
 
    Since  the Company's initial  public offering in July  1996, the Company has
completed the acquisition of 12 outdoor advertising businesses or assets for  an
aggregate  amount of  approximately $600 million.  In addition,  the Company has
entered into  letters of  intent  for the  purchase  of two  additional  outdoor
advertising  businesses, all within existing  markets, for an aggregate purchase
price of  $27.0  million. The  Company  believes that  these  acquisitions  will
significantly  strengthen  its  market  presence in  the  midwest  and southeast
regions of the United  States, create a substantial  presence in the east  coast
region and allow the Company to (i) continue to be a leading operator of outdoor
advertising  services  in  each  of  its  markets;  (ii)  capitalize  on greater
operating efficiencies associated with  operating in closely proximate  markets;
and  (iii) aggressively  package its  display inventory  across its  markets and
regions.
 
    COMPLETED ACQUISITIONS
 
    THE POA  ACQUISITION.    In  October  1996,  the  Company  acquired  Outdoor
Advertising  Holdings, Inc. for  approximately $240.0 million  in cash (the "POA
Acquisition"). As a result of the POA Acquisition, the Company acquired a  total
of  approximately 6,337  advertising display  faces consisting  of bulletins and
posters in  five  markets located  in  the southeast  United  States,  including
Orlando,  Ocala and  Palm Beach, as  well as  the Atlantic Coast  and Gulf Coast
areas of Florida, and Myrtle Beach and Chattanooga.
 
    THE REVERE  ACQUISITION.   In  December 1996,  the Company  acquired  Revere
Holding   Corp.  for   approximately  $125.0   million  in   cash  (the  "Revere
Acquisition"). As a  result of the  Revere Acquisition, the  Company acquired  a
total of approximately 8,853 advertising display faces located in markets on the
 
                                       4
<PAGE>
east  coast  of  the  United States,  including  Philadelphia,  Washington D.C.,
Wilmington and Salisbury,  as well  as 1,917  transit display  faces located  in
Baltimore  and  1,582  kiosk displays  located  in malls  throughout  the United
States.
 
    THE MEMPHIS/TUNICA ACQUISITION.   In  January 1997, the  Company acquired  a
total  of approximately 2,018 advertising  display faces consisting of bulletins
and posters  located  in  and  around  Memphis,  Tennessee  and  Tunica  County,
Mississippi for approximately $71.0 million plus 100,000 shares of the Company's
Common Stock.
 
    THE  MATTHEW ACQUISITION.  In January  1997, the Company acquired certain of
the assets of Matthew Outdoor  Advertising Acquisition Co. L.P. ("Matthew")  for
approximately  $40.0 million  in cash and  assumption by the  Company of certain
liabilities of Matthew (the "Matthew Acquisition").  As a result of the  Matthew
Acquisition,  the Company  acquired a  total of  approximately 1,035 advertising
display faces located in three markets,  including metro New York, northern  New
Jersey and Hudson Valley.
 
    THE  PENN ACQUISITION.  In February 1997,  the Company agreed to acquire the
stock of Penn-Baltimore, Inc. from  Lamar Advertising Company for $46.5  million
in  cash (the "Penn Acquisition"). The  Penn Acquisition was consummated in June
1997 and the Company acquired  approximately 1,450 advertising display faces  in
the Baltimore metropolitan area.
 
    THE  ALLIED  ACQUISITION.   In  April 1997,  the  Company agreed  to acquire
certain assets of  Allied Outdoor Advertising,  Inc. for $51.2  million in  cash
(the  "Allied Acquisition"). The Allied Acquisition was consummated in July 1997
and the Company acquired approximately 90 advertising display faces in New  York
City and New Jersey.
 
    OTHER  COMPLETED  ACQUISITIONS.   In September  1996, the  Company purchased
certain assets of (i)  Iowa Outdoor Displays for  approximately $1.8 million  in
cash  and (ii) The  Chase Company for  approximately $5.8 million  in cash. As a
result of these acquisitions, the Company acquired approximately 160 advertising
display faces  consisting primarily  of posters  in and  around Des  Moines  and
approximately 245 advertising display faces consisting primarily of bulletins in
and around Dallas.
 
    In  February  1997,  the  Company  acquired  a  total  of  approximately 135
advertising display  faces  located  in  and  around  Evansville,  Indiana  from
Ad-Craft, Inc. for approximately $5.5 million in cash. The Company also acquired
12  existing advertising display  faces and 35  in process display  faces in New
Jersey from David Klein Outdoor Advertising, Inc. for approximately $5.3 million
in cash.
 
    In March  1997,  the Company  acquired  a  total of  approximately  600  bus
shelters  and panels  in and  around Memphis,  Tennessee for  approximately $8.5
million in cash from TransAd, Inc.
 
    In July 1997, the Company acquired a total of approximately 143  advertising
display faces in and around Memphis, Tennessee for approximately $2.5 million in
cash from Swaney Outdoor, Inc.
 
    PENDING ACQUISITIONS
 
    THE  GAESS ACQUISITION.  In July 1997,  the Company entered into a letter of
intent to acquire substantially all of  the outdoor advertising assets of  Great
Outdoor,  Inc., Media Outdoor Advertising and Media Displays, Inc., collectively
operating  as  Gaess  Outdoor,  for   approximately  $18  million  (the   "Gaess
Acquisition"). The Gaess Acquisition will further enhance the Company's position
in  the metro  New York  and northern New  Jersey market,  adding 25 advertising
display faces, a number of which are located in high profile locations.
 
    THE NEW YORK SIGN  ACQUISITION.  In  July 1997, the  Company entered into  a
letter  of intent to acquire substantially all of the outdoor advertising assets
of New York Signs  for approximately $9 million.  Such acquisition will  further
enhance  the Company's position in New  York City, adding 17 advertising display
faces.
 
    Each of the pending acquisitions is subject to numerous conditions including
the negotiation of final acquisition agreements and certain of the  acquisitions
will  be subject to clearance under the Hart-Scott-Rodino Antitrust Improvements
Act of 1976,  as amended.  There can  be no assurance  that any  of the  pending
acquisitions  will  be consummated  or  that they  will  not be  delayed  due to
antitrust clearance or other factors.
 
                                       5
<PAGE>
                                  THE OFFERING
 
<TABLE>
<S>                                                    <C>
Common Stock offered by the Company..................  1,327,705 shares
Common Stock offered by the Selling Stockholders.....  3,472,295 shares
Common Stock to be outstanding after the Offering....  25,564,035 shares(1)
Use of Proceeds to the Company.......................  To repay existing indebtedness under
                                                       the   Company's   revolving   credit
                                                       facility incurred in connection with
                                                       recent  acquisitions.  Such  amounts
                                                       may be reborrowed  in the future  to
                                                       fund   pending   acquisitions.   The
                                                       Company   will   not   receive   any
                                                       proceeds  from  the  sale  of Common
                                                       Stock by the Selling Stockholders.
Nasdaq National Market Symbol........................  UOUT
</TABLE>
 
- ------------------------
 
(1) Excludes 2,347,078  shares of  Common Stock  issuable pursuant  to the  1996
    Warrant  Plan,  and  387,200  shares  issuable  pursuant  to  outstanding on
    Noteholder Warrants.
 
                 SUMMARY CONSOLIDATED FINANCIAL AND OTHER DATA
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                                                            SIX MONTHS ENDED
                                                            YEAR ENDED DECEMBER 31,                             JUNE 30,
                                        ----------------------------------------------------------------  --------------------
                                          1991       1992       1993       1994       1995       1996       1996      1997(5)
                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                     <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Gross revenues........................  $  21,435  $  27,896  $  28,710  $  33,180  $  38,101  $  84,939  $  29,366  $ 106,177
Net revenues(1).......................     18,835     24,681     25,847     29,766     34,148     76,138     26,239     97,113
Direct advertising expenses...........      7,638     10,383     10,901     11,806     12,864     26,468      9,520     38,104
General and administrative expenses...      3,515      3,530      3,357      3,873      4,645     10,648      3,086      9,549
Depreciation and amortization.........      5,530      7,817      8,000      7,310      7,402     18,286      4,674     27,088
Non cash compensation for common stock
  warrants............................                                                             9,000      9,000     --
Operating income......................      2,152      2,951      3,589      6,777      9,237     11,736        (41)    22,372
Interest expense......................      6,599      9,591      9,299     11,809     12,894     19,567      8,441     21,958
Other (expense) income, net...........        (53)       291       (351)      (134)       (46)    (1,398)    (1,674)       514
Income (loss) before extraordinary
  item(2).............................     (4,500)    (6,349)    (6,061)    (5,166)    (3,703)    (9,229)   (10,156)       928
Income (loss) before income tax.......     (4,500)    (6,349)    (9,321)    (5,166)    (3,703)   (35,803)   (10,156)       928
Net income (loss) per share...........      (0.59)     (0.83)     (1.22)     (0.67)     (0.48)     (2.27)     (1.33)      0.04
Weighted average common and equivalent
  shares outstanding..................      7,654      7,654      7,654      7,654      7,654     15,787      7,654     25,864
 
OTHER DATA:
EBITDA(3).............................  $   7,682  $  10,768  $  11,589  $  14,087  $  16,639  $  39,022  $  13,633  $  49,460
EBITDA Margin(4)......................       40.8%      43.6%      44.8%      47.3%      48.7%      51.3%      52.0%      50.9%
Capital expenditures..................      2,047      2,352      2,004      4,668      5,620      7,178      2,943      8,631
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                 JUNE 30,
                                                                                           --------------------
                                                                                             1996       1997
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
BALANCE SHEET DATA:
Working capital..........................................................................  $   8,345  $  16,704
Total assets.............................................................................    179,175    853,689
Total long-term debt.....................................................................    182,673    510,316
Common stockholders' equity (deficit)....................................................     (9,667)   230,856
</TABLE>
 
- ----------------------------------
(1) Net revenues are gross revenues less agency commissions.
 
                                       6
<PAGE>
(2) Extraordinary item represents loss on early extinguishment of debt.
 
(3) "EBITDA" is operating income before depreciation and amortization and  other
    non  cash charges. Management believes that EBITDA, as presented, represents
    a useful  measure of  assessing  the performance  of the  Company's  ongoing
    operating  activities as it reflects the  earnings trends of the Company and
    is a measure of net cash generated  by the normal operating activity of  the
    business. EBITDA is not intended to represent net cash provided by operating
    activities as defined by generally accepted accounting principles and should
    not  be considered as an alternative to net income (loss) as an indicator of
    the Company's operating  performance or  to net cash  provided by  operating
    activities  as  a measure  of liquidity.  The Company  believes EBITDA  is a
    measure commonly reported and widely  used by analysts, investors and  other
    interested  parties in the media industry. Accordingly, this information has
    been disclosed herein to permit a more complete comparative analysis of  the
    Company's  operating performance  relative to  other companies  in the media
    industry.
 
(4) "EBITDA Margin" is EBITDA stated as a percentage of net revenues. Management
    believes EBITDA Margin,  as presented,  represents a useful  measure of  the
    percent  of net  revenues reflected in  EBITDA, thereby  addressing the cash
    used in operations.
 
(5) Amounts include  financial results  beginning June 3,  1997 from  operations
    acquired pursuant to the Penn Acquisition.
 
                                       7
<PAGE>
     CAUTIONARY STATEMENTS FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF
                PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
 
    This  Prospectus  contains certain  forward-looking statements  that involve
substantial risks and  uncertainties. When  used in this  Prospectus, the  words
"anticipate,"  "believe," "estimate,"  and "expect"  and similar  expressions as
they relate  to the  Company or  its management  are intended  to identify  such
forward-looking   statements.  The  Company's  actual  results,  performance  or
achievements could differ materially from  the results expressed in, or  implied
by,  these forward-looking statements. Factors that could cause or contribute to
such differences include those discussed in "Risk Factors."
 
                                  RISK FACTORS
 
    IN ADDITION  TO THE  OTHER  INFORMATION IN  THIS PROSPECTUS,  THE  FOLLOWING
FACTORS  SHOULD  BE  CONSIDERED CAREFULLY  IN  EVALUATING AN  INVESTMENT  IN THE
SECURITIES OFFERED BY THIS PROSPECTUS.
 
    SUBSTANTIAL INDEBTEDNESS  OF THE  COMPANY;  POTENTIAL INABILITY  TO  SERVICE
INDEBTEDNESS.   The  Company has substantial  indebtedness. In  October 1996 and
December 1996, UOI issued  $225.0 million and  $100.0 million, respectively,  of
senior  subordinated notes  due 2006  (the "Notes").  As of  June 30,  1997, the
Company's total long-term  debt was approximately  $510.3 million, and  interest
expense  was approximately $22.0 million, or 22.7%  of net revenues, for the six
months ended June  30, 1997.  The Company's level  of consolidated  indebtedness
could  have important consequences to the holders of Common Stock, including the
following: (i) a substantial portion of the Company's cash flow from  operations
must  be  dedicated to  the  payment of  the principal  of  and interest  on its
indebtedness and will not be available  for other purposes; (ii) the ability  of
the Company to obtain financing in the future for working capital needs, capital
expenditures,  acquisitions,  investments, general  corporate purposes  or other
purposes may be materially limited or impaired; and (iii) the Company's level of
indebtedness may  reduce  the  Company's  flexibility  to  respond  to  changing
business  and economic conditions.  Subject to certain  limitations contained in
its outstanding debt instruments, credit agreement and the Notes, the Company or
its subsidiaries may incur additional indebtedness to finance working capital or
capital expenditures, investments or acquisitions  or for other purposes.  There
can  be no assurance that the Company's EBITDA will continue to exceed its fixed
charges. A decline  in EBITDA  could impair the  Company's ability  to meet  its
obligations,  including  for  debt  service,  and  to  make  scheduled principal
repayments.
 
    PRIOR PERIOD LOSSES.  The Company has historically had net losses which have
resulted in  significant part  from  substantial depreciation  and  amortization
expenses  relating to assets  purchased in the  Company's acquisitions, interest
expense associated  with  related  indebtedness  and  deferred  financing  costs
charged  to extraordinary losses. Moreover,  additional acquisitions will result
in increased depreciation, amortization and  interest expenses. There can be  no
assurance that the Company will generate net income in the future.
 
    RESTRICTIONS  IMPOSED BY  THE COMPANY'S INDEBTEDNESS.   The  banks under the
Company's credit facility (the "Credit  Facility") have a lien on  substantially
all  of the assets of  UOI, including the capital  stock of its subsidiaries, to
secure the indebtedness of UOI under  such credit facility. The Credit  Facility
and  indentures governing  the Notes  contain restrictions  on UOI's  ability to
incur additional indebtedness, create liens, pay dividends, sell assets and make
acquisitions. Furthermore,  the  Credit Facility  contains  certain  maintenance
tests.  There can be no assurance that UOI  and its subsidiaries will be able to
comply with  the  provisions of  their  respective debt  instruments,  including
compliance  by UOI with the  financial ratios and tests  contained in the Credit
Facility. Breach  of  any of  these  covenants or  the  failure to  fulfill  the
obligations  thereunder  and the  lapse of  any  applicable grace  periods would
result in an  event of default  under the applicable  debt instruments, and  the
holders  of such  indebtedness could declare  all amounts  outstanding under the
applicable instruments  to be  due  and payable  immediately.  There can  be  no
assurance  that  the  assets  or  cash flow  of  the  Company  or  the Company's
subsidiaries, as  the  case  may  be,  would be  sufficient  to  repay  in  full
borrowings  under their  outstanding debt  instruments whether  upon maturity or
earlier if such indebtedness were to be accelerated upon an event of default  or
certain
 
                                       8
<PAGE>
repurchase  events or  that UOI  would be able  to refinance  or restructure its
payments on such indebtedness or repurchase the Notes. If such indebtedness were
not so repaid, refinanced or restructured, the lenders could proceed to  realize
on  their  collateral.  In addition,  any  event  of default  or  declaration of
acceleration under one debt instrument could also result in an event of  default
under  one  or  more  of  UOI's  other  debt  instruments.  See  "-- Substantial
Indebtedness of the Company; Potential Inability to Service Indebtedness."
 
    COMPANY'S DEPENDENCY ON UOI;  HOLDING COMPANY STRUCTURE.   The Company is  a
holding  company  with no  business operations  of its  own. The  Company's only
material asset is all of the outstanding capital stock of UOI, through which the
Company conducts  its  business operations.  Accordingly,  the Company  will  be
dependent  on the earnings and cash  flow, and dividends and distributions, from
UOI to pay its expenses  and to pay any cash  dividends or distributions on  the
Common  Stock that may be  authorized by the Board  of Directors of the Company.
UOI has substantial  cash interest expense  due on  the Notes. There  can be  no
assurance  that  UOI will  generate  sufficient cash  flow  to pay  dividends or
distribute funds to  the Company or  that applicable state  law and  contractual
restrictions,  including negative covenants contained in the debt instruments of
UOI, will  permit such  dividends  or distributions.  The  terms of  the  Credit
Facility  and the Notes  currently restrict UOI from  paying dividends or making
distributions except  in very  limited circumstances,  including paying  certain
expenses  of  the  Company. See  "--  Substantial Indebtedness  of  the Company;
Potential Inability to Service Indebtedness."
 
    POTENTIAL INABILITY TO MAKE OR  FINANCE ACQUISITIONS.  The Company's  growth
has been facilitated by strategic acquisitions that have substantially increased
the  Company's  inventory  of  advertising display  faces.  One  element  of the
Company's operating  strategy  is  to  make acquisitions  in  new  and  existing
markets.  There can be no assurance  that suitable acquisition candidates can be
found. The Company is likely to face competition from other outdoor  advertising
and  media  companies  for  acquisition  opportunities  that  are  available. In
addition, if the prices sought by  sellers of outdoor advertising display  faces
and   companies  continue  to  rise,  the  Company  may  find  fewer  acceptable
acquisition opportunities. There can be no assurance that the Company will  have
sufficient  capital resources to complete  acquisitions or that acquisitions can
be completed on terms  acceptable to the Company.  Also, in the  Minneapolis/St.
Paul  market, the Company  is subject to  a consent judgment  that restricts the
Company's ability to purchase outdoor  advertising display faces until  February
1,  2001. As  part of its  regular on-going evaluation  of strategic acquisition
opportunities, the Company  is currently  engaged in  a number  of separate  and
unrelated  discussions concerning  possible acquisitions,  some of  which may be
material in size. The purchase price of such acquisitions may require additional
debt or equity financing on the part of the Company.
 
    CHALLENGES OF INTEGRATION OF ACQUISITIONS.  Since July 1996, the Company has
completed  12  acquisitions.  The   Company  faces  significant  challenges   in
integrating  the operations acquired  in connection with  such acquisitions with
those of the Company, particularly in  geographic regions where the Company  had
not  previously  operated.  Integration  of  acquired  operations  will  require
substantial attention  from the  Company's management.  Diversion of  management
attention  from the Company's existing business  could have an adverse impact on
the revenues and operating results of the Company. There can be no assurance the
Company will  be  able  to  integrate  such  acquired  operations  successfully.
Furthermore,  there can  be no assurance  that any pending  acquisitions will be
consummated.
 
    NEGATIVE IMPLICATIONS OF TOBACCO INDUSTRY REGULATION ON OUTDOOR ADVERTISING;
TOBACCO  INDUSTRY  SETTLEMENT.    For  the  six  months  ended  June  30,  1997,
approximately  10.6%  of the  Company's net  revenues in  1997 was  derived from
tobacco advertising. The tobacco industry  has recently engaged in  negotiations
to settle litigation against such industry. The tobacco companies have reached a
proposed  settlement that, upon the approval  of Congress, will become final and
binding.  Such  proposed  settlement  would  require  a  total  ban  of  tobacco
advertising  on outdoor billboards and  signs. Any such ban  may have a material
adverse effect  on the  Company's  revenues at  least  in the  immediate  period
following  the imposition of such ban while alternate sources of advertising are
secured. The  competition  in the  outdoor  advertising business  for  any  such
alternate  sources of  advertising following  the imposition  of a  total ban on
tobacco advertising on outdoor billboards and  signs is expected to be  intense.
There can be
 
                                       9
<PAGE>
no  assurance that the Company will immediately replace such advertising revenue
currently attributed to  the tobacco industry  in the  event of a  total ban  of
tobacco  advertising on outdoor  billboards and signs.  Furthermore, even in the
event the advertising  ban does  not take  place, state  and local  governments,
including  state and local governments in areas where the Company does business,
have recently proposed and some have enacted regulations restricting or  banning
outdoor  advertising of tobacco  in certain jurisdictions.  Continued passage of
restrictions or  bans  on  outdoor  advertising in  the  Company's  markets  may
adversely  affect  the  Company's  revenues at  least  in  the  immediate period
following such  regulation.  Also,  in  August 1996,  the  U.S.  Food  and  Drug
Administration issued final regulations governing certain marketing practices in
the  tobacco  industry. Among  other  things, the  regulations  prohibit tobacco
product billboard advertisements  within 1,000 feet  of schools and  playgrounds
and  require that tobacco  product advertisements on billboards  be in black and
white and contain only text. There can be no assurance as to the effect of these
regulations or  this  legislation on  the  Company's  business and  on  its  net
revenues, EBITDA and financial position. A reduction in billboard advertising by
the  tobacco industry could cause an immediate reduction in the Company's direct
revenue from such  advertisers and would  simultaneously increase the  available
space  on  the  existing  inventory of  billboards  in  the  outdoor advertising
industry. This  could in  turn result  in  a lowering  of rates  throughout  the
industry  or limit  the ability of  industry participants to  increase rates for
some period of time. Any such consequence could have the effect of reducing  the
Company's  EBITDA, which could in turn reduce  the Company's ability to meet its
financial obligations under the  indentures governing the  Notes and the  Credit
Facility.
 
    REGULATION OF OUTDOOR ADVERTISING.  Outdoor advertising displays are subject
to  governmental  regulation  at  the federal,  state  and  local  levels. These
regulations, in some cases,  limit the height, size,  location and operation  of
billboards   and,  in  limited  circumstances,   regulate  the  content  of  the
advertising  copy  displayed  on  the   billboards.  Certain  state  and   local
governments,  including state and  local governments in  areas where the Company
does  business,  have  recently  proposed  and  some  have  enacted  regulations
restricting  or banning  outdoor advertising  of tobacco  and liquor  in certain
jurisdictions. Some governmental  regulations prohibit the  construction of  new
billboards  or the replacement, relocation, enlargement or upgrading of existing
structures. Some cities have adopted amortization ordinances under which,  after
the  expiration of a specified period of time, billboards must be removed at the
owner's expense and  without the payment  of compensation. Ordinances  requiring
the removal of a billboard without compensation, whether through amortization or
otherwise,  are  being  challenged  in various  state  and  federal  courts with
conflicting  results.  Other   than  in  the   Company's  Jacksonville   market,
amortization ordinances have not materially affected operations in the Company's
markets.  As a result of a settlement of litigation related to certain assets in
the Jacksonville  market prior  to their  acquisition, the  Company removed  165
outdoor  advertising structures in 1995 and  is required to remove an additional
546 (of its  total of  1,493) outdoor advertising  structures over  the next  19
years with 317 of such structures to be removed between 1995 and 1998. There can
be  no assurance  that these  removals will  not adversely  affect the Company's
results of operations. In addition, no assurance  can be given as to the  effect
on  the Company of existing laws and  regulations or of new laws and regulations
that may be adopted  in the future. Continued  restrictions and bans on  outdoor
advertising in the Company's markets may adversely affect the Company's revenues
at  least in the  immediate period following such  regulations. See "-- Negative
Implications of Tobacco Industry Regulation on Outdoor Advertising."
 
    NEGATIVE EFFECTS OF A DECLINE IN GENERAL ECONOMIC CONDITIONS ON  ADVERTISING
TRENDS.   The Company relies on sales  of advertising space for its revenues and
its operating results therefore are  affected by general economic conditions  as
well  as  trends  in  the  advertising  industry.  A  reduction  in  advertising
expenditures available for the  Company's displays could  result from a  general
decline  in economic conditions, a decline  in economic conditions in particular
markets where the  Company conducts  business or a  reallocation of  advertising
expenditures  to other  available media  by significant  users of  the Company's
displays.
 
    COMPETITION.  The  Company faces competition  for advertising revenues  from
other  outdoor advertising companies, as well as from other media such as radio,
television, print media  and direct  mail marketing. The  Company also  competes
with   a   wide   variety   of   other   out-of-home   advertising   media,  the
 
                                       10
<PAGE>
range and diversity of which has  increased substantially over the past  several
years,  including advertising displays in  shopping centers and malls, airports,
stadiums, movie  theaters and  supermarkets,  and on  taxis, trains,  buses  and
subways.  Some  of the  Company's competitors  are substantially  larger, better
capitalized and have access to greater resources than the Company. There can  be
no  assurance that outdoor advertising media will  be able to compete with other
types of media, or that  the Company will be able  to compete either within  the
outdoor advertising industry or with other media.
 
    POTENTIAL LITIGATION AGAINST THE COMPANY.  From time to time, the Company is
involved  in litigation in  the ordinary course  of business, including disputes
involving advertising contracts, site leases, employment claims and construction
matters. The Company  is also  involved in routine  administrative and  judicial
proceedings   regarding  permits  and  fees   relating  to  outdoor  advertising
structures and compensation for condemnations. None of those proceedings, in the
opinion of  management, is  likely to  have  a material  adverse effect  on  the
Company.
 
    RELIANCE  ON KEY EXECUTIVES.  The Company's success depends to a significant
extent upon  the continued  services of  its executive  officers and  other  key
management  and sales personnel, in particular its President and Chief Executive
Officer, Daniel L.  Simon. The  Company has  few employment  contracts with  its
employees,   and  very  few  of  its  employees  are  bound  by  non-competition
agreements. The Company  maintains key  man insurance  on Daniel  L. Simon.  The
unavailability  of the continuing  services of its  executive officers and other
key management and sales personnel could  have a material adverse effect on  the
Company's business.
 
    CONTROL  BY  EXECUTIVE OFFICERS  AND DIRECTORS.    Upon consummation  of the
Offering, certain of  the Company's  officers and directors  will be  beneficial
owners  of (including for  this purpose options exercisable  within 60 days, and
warrants issued pursuant to  the 1996 Warrant Plan)  approximately 30.2% of  the
outstanding  shares of  the Company's Common  Stock. See  "Principal and Selling
Stockholders." Such persons  would have sufficient  voting power to  effectively
control  the  outcome of  corporate actions  submitted  to the  stockholders for
approval and to control the management and affairs of the Company, including the
election of the Board of Directors of the Company. As a result of such  control,
certain   transactions  may  not  be  possible  without  the  approval  of  such
stockholders, including proxy contests, mergers involving the Company and tender
offers or other purchases  of Common Stock that  could give stockholders of  the
Company  the opportunity  to realize a  premium over  the then-prevailing market
price  for  their   shares  of   Common  Stock.  See   "Principal  and   Selling
Stockholders."
 
    DIFFICULTY  IN ESTABLISHING A CHANGE OF CONTROL OR MANAGEMENT; ANTI-TAKEOVER
PROVISIONS.  The level of stock ownership  of the management of the Company,  as
well as the provisions of Delaware corporation law and the Company's Certificate
of Incorporation and Bylaws, may have the effect of deterring hostile takeovers,
delaying  or preventing changes in control or changes in management, or limiting
the ability of stockholders to approve transactions that they may deem to be  in
their   best  interests.  In  addition,   under  the  Company's  Certificate  of
Incorporation, the  Board of  Directors has  the authority  to issue  shares  of
Preferred  Stock  and  establish  the  rights  and  preferences  thereof without
obtaining stockholder approval. The  Company has no present  plans to issue  any
shares of Preferred Stock.
 
    SUBSTANTIAL   PREVIOUSLY  RESTRICTED   COMMON  STOCK   ELIGIBLE  FOR  FUTURE
SALE.  Approximately 90 days after the date of the Offering (upon expiration  of
certain lockup agreements with the underwriters for the Offering), approximately
8.4  million  shares  of  Common  Stock  outstanding  as  of  the  date  of this
Prospectus, become eligible for sale immediately in reliance on Rule 144A and at
prescribed times, subject to volume and manner of sale restrictions, in reliance
on Rule 144, each promulgated under the Securities Act of 1993, as amended  (the
"Securities  Act").  Sales of  substantial  amounts of  Common  Stock (including
shares issued upon exercise of stock options), or the perception that such sales
could occur,  could adversely  affect prevailing  market prices  for the  Common
Stock.
 
                                       11
<PAGE>
                                USE OF PROCEEDS
 
    The  net proceeds to  the Company from  the sale of  the 1,327,705 shares of
Common Stock  offered  by  the  Company  hereby,  after  deducting  underwriting
discounts  and  commissions  and the  estimated  expenses of  the  Offering, are
estimated to be $45,512,000 (at an assumed offering price of $36.25 per  share).
The  Company will use the net proceeds to repay indebtedness under the Company's
revolving credit facility incurred in connection with recent acquisitions.  Such
amounts  may  be reborrowed  in  the future  to  fund pending  acquisitions. The
revolving credit facility expires September  30, 2003 and borrowings under  such
facility  bear a  variable rate  of interest  based on  LIBOR and  which rate is
currently 8.54%.
 
    The  Company  will  receive  no  proceeds  from  the  sale  by  the  Selling
Stockholders of the shares of Common Stock.
 
                                 CAPITALIZATION
 
    The  following table sets forth the  unaudited capitalization of the Company
at June 30,  1997 and  as adjusted  to give effect  to the  Offering. The  table
should  be read  in conjunction with  the consolidated  financial statements and
related notes incorporated by reference herein.
 
<TABLE>
<CAPTION>
                                                                                             JUNE 30, 1997
                                                                                     -----------------------------
                                                                                                   AS ADJUSTED (1)
                                                                                                   ---------------
                                                                                        ACTUAL
                                                                                     ------------
                                                                                     (UNAUDITED)
                                                                                        (DOLLARS IN THOUSANDS)
<S>                                                                                  <C>           <C>
Long-term debt:
  Credit Facility:
    Revolving Credit Loan..........................................................   $  106,300     $    60,788
    Acquisition Term Loan..........................................................       75,000          75,000
  9 3/4% Senior Subordinated Notes due 2006........................................      223,681         223,681
  9 3/4% Series B Senior Subordinated Notes due 2006...............................      101,413         101,413
  Other notes......................................................................        3,922           3,922
  Other obligations................................................................       --             --
                                                                                     ------------  ---------------
      Total long-term debt and other obligations...................................      510,316         464,804
Common stockholders' equity........................................................      230,856         276,368
                                                                                     ------------  ---------------
      Total capitalization.........................................................   $  741,172     $   741,172
                                                                                     ------------  ---------------
                                                                                     ------------  ---------------
</TABLE>
 
- ------------------------
 
(1) Represents actual amounts adjusted to give effect to the Offering.
 
                                       12
<PAGE>
                                    DILUTION
 
    The net tangible deficit of the Company's  Common Stock as of June 30,  1997
was approximately $6.2 million, or $0.26 per share. The net tangible deficit per
share   of  Common  Stock   represents  the  amount   of  the  Company's  common
stockholder's equity, less  intangible assets  divided by  24,112,800 shares  of
Common Stock outstanding as of June 30, 1997.
 
    Net  tangible book value  dilution per share of  Common Stock represents the
difference between the amount per share  paid by purchasers of shares of  Common
Stock in this Offering and the net tangible book value per share of Common Stock
immediately after completion of the Offering. After giving effect to the sale of
1,327,705  shares  of Common  Stock  by the  Company  in this  Offering  and the
exercise of warrants for an additional 123,530 shares and the application of the
estimated net proceeds  therefrom, the  net tangible  book value  of the  Common
Stock  as of June 30, 1997 would have been approximately $40.0 million, or $1.56
per share of  Common Stock.  This represents an  immediate increase  in the  net
tangible  book  value of  $1.82 per  share  of Common  Stock to  existing common
stockholders and an immediate dilution in net tangible book value of $34.69  per
share  of  Common Stock  to purchasers  of  Common Stock  in this  Offering. The
following table illustrates  the dilution  in the  net tangible  book value  per
share to new investors:
 
<TABLE>
<S>                                                                          <C>        <C>
Public offering price per share of Common Stock............................             $   36.25
  Net tangible deficit per share of Common Stock at June 30, 1997..........  $    0.26
  Increase in net tangible book value per share of Common Stock
    attributable to new investors..........................................       1.82
                                                                             ---------
Net tangible book value per share of Common Stock after the
 Offering (1)..............................................................                  1.56
                                                                                        ---------
Dilution per share to new investors........................................             $   34.69
                                                                                        ---------
                                                                                        ---------
</TABLE>
 
- ------------------------
 
(1)  If the  Underwriters' over-allotment option  is exercised in  full, the net
    tangible book value  would be  approximately $2.47 per  share, resulting  in
    dilution to new investors in this Offering of $33.78 per share.
 
                                       13
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
    The  table below sets forth the  number and percentage of outstanding shares
of Common Stock  that will be  beneficially owned  by (i) each  director of  the
Company, (ii) each executive officer, (iii) all directors and executive officers
of  the  Company as  a  group, (iv)  each  person known  by  the Company  to own
beneficially more than 5% of the Common Stock and (v) Selling Stockholders.  The
Company  believes that each  individual or entity named  has sole investment and
voting power with respect  to shares of Common  Stock indicated as  beneficially
owned by them, except as otherwise noted.
 
<TABLE>
<CAPTION>
                                          BENEFICIAL OWNERSHIP OF COMMON                  BENEFICIAL OWNERSHIP OF COMMON
                                           STOCK PRIOR TO THE OFFERING                       STOCK AFTER THE OFFERING
                                          ------------------------------                  ------------------------------
                                                             PERCENT OF       SHARES                         PERCENT OF
NAME OF BENEFICIAL OWNER                  NUMBER OF SHARES     CLASS      BEING OFFERED   NUMBER OF SHARES     CLASS
- ----------------------------------------  ----------------  ------------  --------------  ----------------  ------------
<S>                                       <C>               <C>           <C>             <C>               <C>
Daniel L. Simon ........................     8,453,208(1)         32.3%              --      8,401,208            30.2%
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Brian T. Clingen .......................     1,279,938(2)          5.2               --      1,279,938             5.0
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Paul G. Simon ..........................       124,530(3)           --(4)        52,000         72,530              --(4)
 311 S. Wacker Drive, Suite 6400
 Chicago, Illinois 60606
Michael J. Roche .......................         2,000              --(4)                        2,000              --(4)
 333 Beverly Road, E5-312A
 Hoffman Estates, Illinois 60179
Michael B. Goldberg (5)(7) .............     3,055,110            12.7           46,960          8,500(11)          --(4)
 Director
Frank K. Bynum, Jr. (5)(7) .............     3,040,338            12.6(4)        20,688         20,000(11)          --(4)
 Director
Kelso Investment Associates V, L.P.          2,847,871            11.8        2,847,871             --              --
 ("KIA V") (5)(6).......................
Kelso Equity Partners V, L.P. ("KEP            151,779              --(4)       151,779             --              --
 V")(5)(6)..............................
Joseph S. Schuchert (5)(7)..............     2,999,650            12.4                              --(11)          --
Frank T. Nickell (5)(7).................     3,134,879            13.0          135,229             --(11)          --
George E. Matelich (5)(7)...............     3,063,293            12.9           63,643             --(11)          --
Thomas R. Wall, IV (5)(7)...............     3,103,172            12.8           80,422         23,100(11)          --(4)
David I. Wahrhaftig (5)(7)..............     3,046,509            12.9           24,859          2,200(11)          --(4)
John F. McGillicuddy (9)................        10,000              --(4)        10,000             --              --
Patricia Hetter Kelso (8)...............        15,000              --(4)        15,000             --              --
George L. Shinn (9).....................         4,000              --(4)         4,000             --              --
William A. Marquard (9).................        10,000              --(4)        10,000             --              --
Michael B. Lazar (5)....................         6,120              --(4)         4,120          2,000              --(4)
Frank J. Loverro (5)....................         7,724              --(4)         5,724          2,000              --(4)
All directors and executive officers as
 a group (6 persons) ...................     8,551,086(10)        32.2
</TABLE>
 
- ------------------------
 (1)  Daniel L. Simon's  beneficial ownership includes  4,933,220 shares that he
    owns directly, 32,520 shares held by the Simon Family Foundation of which he
    is a director, 88,000 shares held by The Simon Family Limited Partnership of
    which he  is  a general  partner,  1,995,000  shares issuable  to  him  upon
    exercise of the Management Warrants, 928,860 shares over which he has voting
    control
 
                                       14
<PAGE>
    pursuant  to certain voting trust agreements  with Brian T. Clingen and Paul
    G. Simon, and 475,608 shares issuable to Brian T. Clingen and Paul G.  Simon
    upon  exercise of  the Management  Warrants over  which Daniel  L. Simon has
    voting control pursuant to certain voting trust agreements.
 
 (2) Brian T. Clingen  owns 767,852 shares directly,  35,000 shares held by  The
    Clingen Family Foundation of which he is a director, 352,078 shares issuable
    to  him upon exercise of the Management Warrants, and 125,008 shares held by
    The Clingen Family Limited Partnership of which he is a general partner. The
    voting rights for such shares have been granted to Daniel L. Simon  pursuant
    to a voting trust agreement.
 
 (3)  Paul G. Simon owns 1,000 shares  directly and will own 123,530 shares upon
    exercise of the Management Warrants prior to the closing of the Offering and
    which collectively represent less  than 1% of the  Common Stock, the  voting
    rights  of which have been  granted to Daniel L.  Simon pursuant to a voting
    trust agreement.
 
 (4) Represents less than 1% of the Common Stock.
 
 (5) The business address for  such person(s) is c/o  Kelso & Company, 320  Park
    Avenue, 24th Floor, New York, New York 10022.
 
 (6)  KIA  V  and  KEP  V  due to  their  common  control,  could  be  deemed to
    beneficially own each  other's shares,  but each  disclaims such  beneficial
    ownership.
 
 (7)  Messrs. Schuchert, Nickell, Matelich, Goldberg, Wall, Bynum and Wahrhaftig
    may be deemed to share beneficial ownership of shares of Common Stock  owned
    of  record by KIA V and KEP V, by virtue of their status as general partners
    of the general partner of  KIA V and as general  partners of KEP V.  Messrs.
    Schuchert,  Nickell, Matelich,  Goldberg, Wall,  Bynum and  Wahrhaftig share
    investment and voting power  with respect to securities  owned by KIA V  and
    KEP  V, but disclaim  beneficial ownership of  such securities. Mr. Goldberg
    has been a director  of the Company  since April 1996  and has informed  the
    Company  that he intends  to resign as  a director upon  consummation of the
    Offering. Mr. Bynum became a director of the Company following  consummation
    of the Company's initial public offering.
 
 (8) Patricia Kelso is the widow of one of the founders of Kelso & Company.
 
 (9)  Messrs. McGillicuddy, Shinn and Marquard  are outside directors of Kelso &
    Company.
 
(10) Excludes KIA V and KEP V shares as well as shares that may be deemed to  be
    beneficially  owned by Messrs. Schuchert, Nickell, Matelich, Goldberg, Wall,
    Bynum and Wahrhaftig.
 
(11) Because neither KIA V or KEP V will be the owner of record of any shares of
    Common Stock of the  Company after the completion  of the Offering, none  of
    Messrs.  Schuchert, Nickell,  Goldberg, Wall,  Bynum and  Wahrhaftig will be
    deemed to  beneficially own  such Common  Stock solely  by virtue  of  their
    status  as  general partners  of the  general  partner of  KIA V  and/or the
    general partners of KEP V.
 
                                       15
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    No  prediction can be  made as to the  effect, if any,  that market sales of
shares of Common Stock or  the availability of shares  of Common Stock for  sale
will  have on the market price prevailing from time to time. Nevertheless, sales
of substantial amounts of Common Stock of the Company in the public market after
the restrictions described  below lapse  could adversely  affect the  prevailing
market  price of the Common Stock and the ability of the Company to raise equity
capital in the future.
 
    Upon  completion  of  the  Offering,  the  Company  will  have   outstanding
25,564,035  shares of Common  Stock (excluding 2,734,278  shares of Common Stock
issuable pursuant  to  the  1996  Warrant Plan  and  Noteholder  Warrants).  See
"Capitalization"  and  "Description  of  Capital Stock."  Of  these  shares, the
14,957,705 shares of Common Stock are freely tradable without restriction  under
the Securities Act except for any shares purchased by "affiliates," as that term
is  defined in  the Securities  Act, of  the Company.  The remaining  shares are
"restricted securities"  within  the  meaning  of Rule  144  adopted  under  the
Securities  Act (the "Restricted  Shares"). The Restricted  Shares generally may
not be sold  unless they are  registered under  the Securities Act  or are  sold
pursuant  to an exemption  from registration, such as  the exemption provided by
Rule 144 or Rule 144A under the Securities Act.
 
    Certain of the Company's security holders and all of its executive  officers
and  directors have  the power  to dispose  of approximately  8.4 million shares
(including 2,347,078 shares issuable upon exercise of the Management  Warrants).
These  shares  will  not be  eligible  for  sale in  the  public  market without
registration unless such sales meet the conditions and restrictions of Rule  144
as described below.
 
    In  general, under Rule 144  as currently in effect,  any person (or persons
whose shares are aggregated), including an affiliate, who has beneficially owned
shares for  a period  of at  least  one year  (as computed  under Rule  144)  is
entitled  to sell, within any  three-month period, a number  of shares that does
not exceed the greater of (i) 1% of the then-outstanding shares of Common  Stock
(approximately  256,000  shares as  of the  date  of this  Prospectus (including
shares issuable pursuant to the 1996 Warrant Plan and Noteholder Warrants))  and
(ii)  the average weekly trading volume in the Company's Common Stock during the
four calendar weeks immediately preceding the  date on which the notice of  such
sale  on Form  144 is  filed with  the Securities  and Exchange  Commission (the
"Commission"). Sales  under Rule  144  are also  subject to  certain  provisions
relating  to notice and  manner of sale  and the availability  of current public
information about the Company.  In addition, a person  (or persons whose  shares
are  aggregated) who has not been an affiliate of the Company at any time during
the 90 days  immediately preceding a  sale, and who  has beneficially owned  the
shares  of at least two years (as computed under Rule 144), would be entitled to
sell such shares under Rule 144(k)  without regard to the volume limitation  and
other  conditions  described above.  The foregoing  summary of  Rule 144  is not
intended to be a complete description thereof.
 
                                       16
<PAGE>
                                  UNDERWRITING
 
    Subject to the terms and conditions of the Underwriting Agreement among  the
Company,  the  Selling  Stockholders  and  the  Underwriters  named  below  (the
"Underwriting Agreement"), Alex. Brown & Sons Incorporated, Bear, Stearns &  Co.
Inc.   and   Donaldson,   Lufkin   &   Jenrette   Securities   Corporation  (the
"Underwriters") have  severally agreed  to  purchase from  the Company  and  the
Selling  Stockholders, the following respective number of shares of Common Stock
at the public offering price less the underwriting discounts and commissions set
forth on the cover page of the Prospectus:
 
<TABLE>
<CAPTION>
                                                                                                        NUMBER OF
                                             UNDERWRITER                                                 SHARES
- -----------------------------------------------------------------------------------------------------  -----------
<S>                                                                                                    <C>
Alex. Brown & Sons Incorporated......................................................................
Bear, Stearns & Co. Inc..............................................................................
Donaldson, Lufkin & Jenrette Securities Corporation..................................................
                                                                                                       -----------
  Total..............................................................................................    4,800,000
                                                                                                       -----------
                                                                                                       -----------
</TABLE>
 
    The Underwriting Agreement provides that the obligations of the Underwriters
are subject  to certain  conditions  precedent and  that the  Underwriters  will
purchase all shares of the Common Stock offered hereby if any of such shares are
purchased.
 
    The  Company has been advised by the underwriters that they propose to offer
the shares of Common Stock to the public at the public offering price set  forth
on the cover page of this Prospectus and to certain dealers at such price less a
concession  not in excess of     per share. The Underwriters may allow, and such
dealers may reallow, a concession not in excess of    per share to certain other
dealers. After the public offering, the  offering price and other selling  terms
may be changed by the Underwriters.
 
    The  Company,  Daniel L.  Simon and  Brian  T. Clingen  have granted  to the
Underwriters options, exercisable not later than 30 days after the date of  this
Prospectus, to purchase up to 360,000, 180,000, and 180,000 additional shares of
Common  Stock, respectively, at the public  offering price less the underwriting
discounts and commissions set forth on the cover page of this Prospectus. To the
extent that the Underwriters exercise such option, each of the Underwriters will
have a firm  commitment to  purchase approximately the  same percentage  thereof
that  the number of  shares of Common Stock  to be purchased by  it shown in the
above table bears to 4,800,000, and  the Company will be obligated, pursuant  to
the  option,  to sell  such  shares to  the  Underwriters. The  Underwriters may
exercise such option only to cover  over-allotments made in connection with  the
sale  of Common Stock offered hereby.  If purchased, the Underwriters will offer
such additional shares on the same terms as those on which the 4,800,000  shares
are being offered.
 
    To facilitate the Offering, the Underwriters may engage in transactions that
stabilize,  maintain or otherwise  affect the market price  of the Common Stock.
Specifically, the  Underwriters may  over-allot shares  of the  Common Stock  in
connection  with  the  Offering,  thereby  creating  a  short  position  in  the
Underwriters'  account.  Additionally,  to  cover  such  over-allotments  or  to
stabilize  the market price of  the Common Stock, the  Underwriters may bid for,
and purchase, shares  of the  Common Stock  at a  level above  that which  might
otherwise  prevail  in the  open market.  The Underwriters  are not  required to
engage in  these activities,  and,  if commenced,  any  such activities  may  be
discontinued  at any time. The Underwriters also may reclaim selling concessions
allowed to  an Underwriter  or  dealer, if  the Underwriters  repurchase  shares
distributed by that Underwriter or dealer.
 
    The  Company  has  agreed  to  indemnify  the  Underwriters  against certain
liabilities, including liabilities under the Securities Act.
 
    Stockholders of the  Company, holding  approximately 8.4  million shares  of
Common  Stock have agreed not to offer, sell or otherwise dispose of any of such
Common Stock until approximately 90 days  following the date of this  Prospectus
without  the  prior consent  of the  Underwriters. Consent  to sales  within the
periods referred to in  this paragraph may be  provided without prior notice  to
holders  of the Common Stock or to the markets where such securities are traded.
See "Shares Eligible for Future Sale."
 
                                       17
<PAGE>
    The Underwriters  have in  the past  provided and  may continue  to  provide
investment  banking services to  the Company and  Kelso & Company,  L.P. and its
affiliates, including in connection with the future acquisitions.
 
                             CERTAIN LEGAL MATTERS
 
    The validity of the  issuance of the shares  of Common Stock offered  hereby
will  be passed  upon for  the Company by  Winston &  Strawn, Chicago, Illinois.
Attorneys employed by Winston  & Strawn participating  in the representation  of
the  Company in this Offering own an  aggregate of 3,800 shares of Common Stock.
Skadden, Arps,  Slate, Meagher  & Flom  LLP, New  York, New  York will  pass  on
certain  legal matters  for the Underwriters  in connection  with this Offering.
Skadden, Arps, Slate, Meagher & Flom LLP has from time to time represented Kelso
& Company, L.P., KIA V and KEP V, including with respect to the purchase by  KIA
V and KEP V from the Company of Class B Common Stock and Class C Common Stock of
the  Company in April 1996, and may continue to represent Kelso & Company, L.P.,
KIA V and KEP V.  Skadden, Arps, Slate, Meagher &  Flom LLP has been engaged  by
the  Company  to  represent  it  in  connection  with  the  certain  acquisition
transactions.
 
                                    EXPERTS
 
    The financial statements incorporated in this Prospectus by reference to the
Annual Report on  Form 10-K  of Universal Outdoor  Holdings, Inc.  for the  year
ended  December 31, 1996 and the  audited historical financial statements of (i)
Universal Outdoor Holdings, Inc. included as Exhibit 99.2, (ii) the Statement of
Revenues and Direct  Expenses of Ad-Sign  for the year  ended December 31,  1995
included  as Exhibit 99.4 and (iii)  the Financial Statements of POA Acquisition
Corporation as of September 30, 1996 and December 31, 1995 and 1994 and for  the
nine  month period ended September 30, 1996 and for each of the two years in the
period ended December 31,  1995 included as Exhibit  99.5, of Universal  Outdoor
Holdings,  Inc.  Form 8-K  dated  July 31,  1997  have been  so  incorporated in
reliance on the reports of Price Waterhouse LLP, independent accountants,  given
on the authority of said firm as experts in auditing and accounting.
 
    The  Consolidated Financial Statements of NOA  Holding Company as of May 31,
1995 and 1994, and for each of the three years in the period ended May 31, 1995,
incorporated in this Prospectus by reference to Universal Outdoor Holdings, Inc.
Report on Form 8-K filed on July 31, 1997 (File No. 000-20823) have been audited
by Ernst & Young LLP, independent auditors, as set forth in their report,  which
is  incorporated herein by reference, and  have been so incorporated in reliance
upon such report given upon the authority of such firm as experts in  accounting
and auditing.
 
    The  Consolidated  Financial  Statements  of Revere  Holding  Corp.  and its
subsidiaries as  of  December  31,  1995  incorporated  in  this  Prospectus  by
reference  to Universal Outdoor Holdings, Inc. Report  on Form 8-K filed on July
31, 1997  (File  No.  000-20823)  have been  audited  by  Arthur  Andersen  LLP,
independent public accountants, as stated in their report, which is incorporated
herein  by reference, and have been so incorporated in reliance upon such report
given upon the authority of such firm as experts in accounting and auditing.
 
                                       18
<PAGE>
                             AVAILABLE INFORMATION
 
    The Company  is subject  to  the reporting  requirements of  the  Securities
Exchange  Act of 1934 (the "Exchange  Act"), and, in accordance therewith, files
periodic reports  and other  information with  the Commission.  The Company  has
filed with the Commission a Registration Statement (which term shall include all
amendments  thereto) under  the Securities Act,  with respect  to the Securities
offered hereby. This Prospectus,  which constitutes a  part of the  Registration
Statement, does not contain all of the information set forth in the Registration
Statement,  certain parts of which are omitted  in accordance with the rules and
regulations of the Commission. Statements contained in this Prospectus as to the
contents of any contract, agreement or other document referred to herein are not
necessarily complete.
 
    With respect to each report or  other information filed with the  Commission
pursuant  to the Exchange Act, and such contract, agreement or document filed as
an exhibit to the Registration Statement, reference is made to such exhibit  for
a  more complete description, and each such  statement is deemed to be qualified
in all respects by  such reference. The Registration  Statement and reports  and
other  information filed by the Company may be inspected, without charge, at the
offices of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549  and
at  its regional offices at Seven World  Trade Center, New York, New York 10048,
and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such
materials may be obtained at prescribed rates from the Public Reference  Section
of  the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549.
The Commission maintains a World Wide Web site that contains reports, proxy  and
information  statements and  other information  regarding registrants  that file
electronically  with  the   Commission  and   the  address  of   such  site   is
http://www.sec.gov.
 
    The  Common Stock of  the Company is  quoted on the  Nasdaq National Market.
Reports, proxy and other information concerning the Company can be inspected  at
the Nasdaq National Market.
 
    The  Company distributes to the holders of its shares of Common Stock annual
reports containing consolidated financial  statements audited by an  independent
accountant.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
 
    The  following  documents  or  information filed  by  the  Company  with the
Commission are incorporated  in this  Prospectus by  reference and  made a  part
hereof:  (i) Annual  Report on Form  10-K for  the year ended  December 31, 1996
(File No. 000-20823); (ii) Quarterly Reports on Form 10-Q for the quarters ended
March 31, 1997 (File No. 000-20823) and June 30, 1997; (iii) the Proxy Statement
for the 1997 Annual Meeting of  Stockholders (File No. 000-20823); (iv)  Reports
on  Form 8-K filed February 18, 1997 and July 31, 1997 (File No. 000-20823); and
(v) the description of common stock  contained in the Registration Statement  on
Form 8-A filed on June 6, 1996 and amended by Amendment No. 1 on July 17, 1996.
 
    All  documents filed by the Company with the Commission pursuant to Sections
13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the date hereof  and
prior  to  the  termination  of  the  Offering  shall  hereby  be  deemed  to be
incorporated by reference into this Prospectus and to be a part hereof from  the
date  of  filing  of  such  documents. Any  statement  contained  in  a document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for purposes of  this Prospectus to the extent that  a
statement  contained herein  or in any  other subsequently  filed document which
also is  or  is  deemed to  be  incorporated  by reference  herein  modifies  or
supersedes  such statement. Any  such statement so  modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.
 
    The Company will provide  without charge to  each person to  whom a copy  of
this Prospectus is delivered, on the written or oral request of any such person,
a  copy of any and all of  the documents incorporated herein by reference (other
than exhibits not specifically incorporated  herein by reference). Requests  for
such  copies should be directed to Paul Simon, Universal Outdoor Holdings, Inc.,
311 S.  Wacker, Suite  6400,  Chicago, Illinois  60606, telephone  number  (312)
431-0822.
 
                                       19
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE  ANY  INFORMATION  OR TO  MAKE  ANY  REPRESENTATION NOT  CONTAINED  IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE
RELIED UPON AS HAVING  BEEN AUTHORIZED BY THE  COMPANY OR ANY UNDERWRITER.  THIS
PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO  SELL OR A SOLICITATION OF ANY OFFER
TO BUY ANY OF THE  SECURITIES OFFERED HEREBY TO ANY  PERSON OR BY ANYONE IN  ANY
JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER
THE  DELIVERY OF THIS  PROSPECTUS NOR ANY  SALE MADE HEREUNDER  SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT  THE INFORMATION CONTAINED HEREIN  IS
CORRECT AS OF ANY DATE SUBSEQUENT TO THE DATE HEREOF.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                    PAGE
<S>                                              <C>
Prospectus Summary.............................           2
Risk Factors...................................           8
Use of Proceeds................................          12
Capitalization.................................          12
Dilution.......................................          13
Principal and Selling Stockholders.............          14
Shares Eligible for Future Sale................          16
Underwriting...................................          17
Certain Legal Matters..........................          18
Experts........................................          18
Available Information..........................          19
Incorporation of Certain Information by
 Reference.....................................          19
</TABLE>
 
                                4,800,000 SHARES
 
                                     [LOGO]
 
                               UNIVERSAL OUTDOOR
                                 HOLDINGS, INC.
 
                                  COMMON STOCK
 
                                  ------------
 
                                   PROSPECTUS
                                  ------------
 
                               ALEX. BROWN & SONS
                                  INCORPORATED
 
                            BEAR, STEARNS & CO. INC.
 
                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
                                          , 1997
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The  following table sets forth the  various expenses in connection with the
offering described  in  this  Registration  Statement.  All  amounts  shown  are
estimates, except the SEC registration fee and the NASD filing fee.
 
<TABLE>
<S>                                                                 <C>
Securities and Exchange Commission Registration Fee...............  $  57,500
NASD Filing Fee...................................................     19,475
Printing and Engraving Expenses...................................      *
Legal Fees and Expenses...........................................      *
Accounting Fees and Expenses......................................      *
Blue Sky Fees and Expenses........................................      *
Exchange Agent Fees and Expenses..................................      *
Miscellaneous.....................................................      *
                                                                    ---------
  Total...........................................................  $   *
                                                                    ---------
                                                                    ---------
</TABLE>
 
* To be filed by amendment.
 
ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
    Section  145 of  the Delaware General  Corporation Law  ("Delaware Law") and
Article XI  of  the  Registrant's  Bylaws provide  for  indemnification  of  the
Registrant's  directors and officers to the  maximum extent provided by Delaware
Law, which may include liabilities under the Securities Act.
 
    As permitted  by Section  102(b) of  the Delaware  Law, the  Certificate  of
Incorporation  provides that  directors of  the Company  shall have  no personal
liability to the Company or its stockholders for monetary damages for breach  of
fiduciary  duty as a director, except (i) for any breach of a director's duty of
loyalty to the Company or  its stockholders, (ii) for  acts or omissions not  in
good faith or which involve intentional misconduct or knowing violations of law,
(iii)  under Section 174 of  the Delaware Law, or  (iv) for any transaction from
which a director derived an improper personal benefit.
 
    The Company does not maintain directors' and officers' liability insurance.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits.
 
<TABLE>
<C>        <S>
    2.1    Plan and Agreement of Merger, dated November 18, 1993, between the Company and
            Universal Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration
            Statement on Form S-1 (Commission File No. 33-72710) and incorporated herein
            by reference)
 
    2.2    Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point
            Partners II, L.P., Marquette Venture Partners, L.P., Chemical Equity
            Associates, a California Limited Partnership, Banc One Venture Corporation
            and Management Shareholders and UOI relating to the capital stock of NOA
            Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to the
            Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582)
            (the "Company 8-K") and incorporated herein by reference)
 
    2.3    Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the
            Company 8-K and incorporated herein by reference)
 
    2.4    Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and
            certain stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2
            to the Company's Registration Statement (File No. 333-12457) on Form S-1 (the
            "Registration Statement") and incorporated herein by reference)
</TABLE>
 
                                      II-1
<PAGE>
<TABLE>
<C>        <S>
    2.5    Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and
            Outdoor Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit
            2.5 to the Registration Statement and incorporated herein by reference)
 
    2.6    Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers
            dated September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement
            and incorporated herein by reference)
 
    2.7    Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor
            Displays, Robert H. Lambert and UOI dated September 12, 1996 (filed as
            Exhibit 2.4 to UOI's Registration Statement on Form S-1, dated February 13,
            1997 (File No. 333-21717) (the "UOI Registration Statement") and incorporated
            herein by reference)
 
    2.8    Asset Purchase Agreement between UOI and The Chase Company dated September 11,
            1996 (filed as Exhibit 2.8 to the Registration Statement and incorporated
            herein by reference)
 
    2.9    Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and
            the stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration
            Statement and incorporated herein by reference)
 
    2.10   Asset Purchase Agreement, dated as of December 10, 1996, among Matthew,
            Matthew Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI
            Registration Statement and incorporated herein by reference)
 
    2.11*  Stock Purchase Agreement, dated as of June 3, 1997, among Florida Logos, Inc.,
            The Lamar Corporation, Lamar Advertising Company and UOI
 
    2.12*  Asset Purchase Agreement, dated as of June 30, 1997, among Allied Outdoor
            Advertising, Inc., Universal Outdoor (NY) Advertising Acquisition Corporation
            and UOI
 
    4.1    Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the
            Company's Registration Statement (File No. 333-5351) on Form S-1 and
            incorporated herein by reference)
 
    4.2    Indenture of Trust between United States Trust Company of New York as trustee,
            and UOI, dated as of October 16, 1996, relating to the October Notes (filed
            as Exhibit 10.3 to the UOI Registration Statement and incorporated herein by
            reference)
 
    4.3    Indenture of Trust between United States Trust Company of New York, as
            trustee, and UOI dated as of December 16, 1996, relating to the December
            Notes (filed as Exhibit 4.1 to the UOI Registration Statement and
            incorporated herein by reference)
 
    4.4    Warrant Agreement between the Registrant and United States Trust Company of
            New York, as warrant agent, dated June 30, 1994 relating to the Noteholder
            Warrants (filed as Exhibit 4(i) to Amendment No. 1 to the Company's
            Registration Statement on Form S-1 (File No. 33-93852) and incorporated
            herein by reference)
 
    4.5    Purchase Agreement, dated as of June 23, 1994, between the Company and Bear,
            Stearns & Co. Inc. (the "Initial Purchaser") relating to the Company's 14%
            Series A Senior Secured Discount Notes due 2004 (the "Old Notes") and
            Noteholder Warrants to purchase Common Stock (filed as Exhibit 4(a) to the
            Company's Registration Statement on Form S-1 (File No. 33-82582) and
            incorporated herein by reference)
</TABLE>
 
                                      II-2
<PAGE>
<TABLE>
<C>        <S>
    4.6    Exchange and Registration Rights Agreement, dated as of June 23, 1994, between
            the Company and the Initial Purchaser (filed as Exhibit 4(d) to the Company's
            Registration Statement on Form S-1 (File No. 33-82582) and incorporated
            herein by reference)
 
    5.1*   Opinion of Winston & Strawn
 
   23.1    Consent of Price Waterhouse LLP
 
   23.2    Consent of Ernst & Young LLP
 
   23.3    Consent of Arthur Anderson LLP
 
   23.4    Consent of Winston & Strawn (contained in Exhibit 5.1)
 
   24.1    Powers of Attorney
</TABLE>
 
- ------------------------
 
 *  To be filed by amendment.
 
ITEM 17.  UNDERTAKINGS
 
    (a) The undersigned Registrant hereby undertakes that:
 
        Insofar as indemnification for liabilities arising under the  Securities
    Act  may be permitted to directors,  officers and controlling persons of the
    Company pursuant  to Item  15  above, or  otherwise,  the Company  has  been
    advised  that, in  the opinion  of the  Commission, such  indemnification is
    against public policy as expressed in the Securities Act and is,  therefore,
    unenforceable.  In the event  that a claim  for indemnification against such
    liabilities (other than the payment by  the Company of expenses incurred  or
    paid  by a  director, officer  or controlling person  of the  Company in the
    successful defense of any  action, suit or proceeding)  is asserted by  such
    director,  officer or controlling  person in connection  with the securities
    being registered, the Company will, unless in the opinion of its counsel the
    matter has  been settled  by controlling  precedent, submit  to a  court  of
    appropriate  jurisdiction the question whether such indemnification by it is
    against public  policy  as expressed  in  the  Securities Act  and  will  be
    governed by the final adjudication of such issue.
 
    (b) The undersigned Registrant hereby undertakes:
 
    (1)  To file during  any period in which  offers or sales  are being made, a
post-effective amendment to this registration statement:
 
        (i) To  include  any prospectus  required  by Section  10(a)(3)  of  the
    Securities Act of 1933;
 
        (ii)  To reflect in the prospectus any facts or events arising after the
    effective  date  of   the  registration  statement   (or  the  most   recent
    post-effective  amendment thereof) which, individually  or in the aggregate,
    represent  a  fundamental  change  in  the  information  set  forth  in  the
    registration  statement.  Notwithstanding  the  foregoing,  any  increase or
    decrease in  volume of  securities offered  (if the  total dollar  value  of
    securities  offered  would not  exceed that  which  was registered)  and any
    deviation from the low or high  end of the estimated maximum offering  range
    may  be  reflected  in the  form  of  prospectus filed  with  the Commission
    pursuant to Rule  424(b) if,  in the aggregate,  the changes  in volume  and
    price  represent no more than  a 20 percent change  in the maximum aggregate
    offering price set forth in the  "Calculation of Registration Fee" table  in
    the effective registration statement;
 
       (iii)  To include  any material information  with respect to  the plan of
    distribution not previously disclosed in  the registration statement or  any
    material change to such information in the registration statement;
 
                                      II-3
<PAGE>
    PROVIDED,  HOWEVER, that paragraphs  (1)(i) and (1)(ii) do  not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3 and the  information
required  to be  included in a  post-effective amendment by  these paragraphs is
contained in periodic reports filed with  or furnished to the Commission by  the
registrant  pursuant to Section  13 or Section 15(d)  of the Securities Exchange
Act of 1933 that are incorporated by reference in the registration statement.
 
    (2) That, for the purpose of determining any liability under the  Securities
Act  of 1933,  each such post-effective  amendment shall  be deemed to  be a new
registration statement  relating  to the  securities  offered therein,  and  the
offering  of such securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.
 
    (3) To remove from registration by  means of a post-effective amendment  any
of the securities being registered which remain unsold at the termination of the
offering.
 
    (c) The undersigned Registrant hereby undertakes that:
 
       For the purposes of determining any liability under the Securities Act of
1933,  each filing of the  Company's annual report pursuant  to Section 13(a) or
Section 15(d) of  the Securities Exchange  Act of 1934  that is incorporated  by
reference   in  this  Registration  Statement  shall  be  deemed  to  be  a  new
Registration Statement  relating  to the  securities  offered therein,  and  the
offering  of such securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.
 
                                      II-4
<PAGE>
                                   SIGNATURES
 
    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Chicago, State of
Illinois, on the 31st day of July, 1997.
 
                                UNIVERSAL OUTDOOR, INC.
 
                                By:             /s/ DANIEL L. SIMON
                                     -----------------------------------------
                                                  Daniel L. Simon
                                       PRESIDENT AND CHIEF EXECUTIVE OFFICER
 
                               POWER OF ATTORNEY
 
    The undersigned directors and officers of Universal Outdoor Holdings, Inc.
do hereby constitute and appoint Brian T. Clingen and Paul G. Simon, and each of
them, with full power of substitution, our true and lawful attorneys-in-fact and
agents to do any and all acts and things in our name and behalf in our
capacities as directors and officers, and to execute any and all instruments for
us and in our names in the capacities indicated below which such person may deem
necessary or advisable to enable Universal Outdoor Holdings, Inc. to comply with
the Securities Act of 1933 (the "Act"), as amended, and any rules, regulations
and requirements of the Securities and Exchange Commission, in connection with
this Registration Statement, including specifically, but not limited to, power
and authority to sign for us, or any of us, in the capacities indicated below
and any and all amendments (including pre-effective and post-effective
amendments or any other registration statement filed pursuant to the provisions
of Rule 462(b) under the Act) hereto; and we do hereby ratify and confirm all
that such person or persons shall do or cause to be done by virtue hereof.
 
    Pursuant to the requirements of the Act, this Registration Statement has
been signed by the following persons in the capacities and on the date
indicated.
 
          SIGNATURE                       TITLE                    DATE
- ------------------------------  --------------------------  -------------------
 
                                President and Chief
     /s/ DANIEL L. SIMON          Executive Officer
- ------------------------------    (Principal Executive         July 31, 1997
       Daniel L. Simon            Officer) and Director
 
                                Vice President and Chief
     /s/ BRIAN T. CLINGEN         Financial Officer
- ------------------------------    (Principal Financial and     July 31, 1997
       Brian T. Clingen           Accounting Officer) and
                                  Director
 
     /s/ MICHAEL J. ROCHE
- ------------------------------  Director                       July 31, 1997
       Michael J. Roche
 
- ------------------------------  Director                          , 1997
     Michael B. Goldberg
 
- ------------------------------  Director                          , 1997
        Frank K. Bynum
 
                                      II-5
<PAGE>
                                LIST OF EXHIBITS
 
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                                           DESCRIPTION                                            PAGE
- ---------  ------------------------------------------------------------------------------------------  ---------
 
<C>        <S>                                                                                         <C>
   2.1     Plan and Agreement of Merger, dated November 18, 1993, between the Company and Universal
            Outdoor II, Inc. (filed as Exhibit 2 to UOI's Registration Statement on Form S-1
            (Commission File No. 33-72710) and incorporated herein by reference)
 
   2.2     Stock Purchase Agreement (Stock Purchase Agreement) between Wind Point Partners II, L.P.,
            Marquette Venture Partners, L.P., Chemical Equity Associates, a California Limited
            Partnership, Banc One Venture Corporation and Management Shareholders and UOI relating to
            the capital stock of NOA Holding Company dated February 27, 1996 (filed as Exhibit 2.1 to
            the Company's Current Report on Form 8-K dated April 5, 1996 (File No. 33-82582) (the
            "Company 8-K") and incorporated herein by reference)
 
   2.3     Amendment No. 1 to Stock Purchase Agreement (filed as Exhibit 2.2 to the Company 8-K and
            incorporated herein by reference)
 
   2.4     Agreement and Plan of Recapitalization between the Company, KIA V, KEP V and certain
            stockholders of the Company (filed as Exhibit 2.4 to Amendment No. 2 to the Company's
            Registration Statement (File No. 333-12457) on Form S-1 (the "Registration Statement")
            and incorporated herein by reference)
 
   2.5     Agreement and Plan of Merger between UOI, Universal Acquisition Corp. and Outdoor
            Advertising Holdings, Inc. dated August 27, 1996 (filed as Exhibit 2.5 to the
            Registration Statement and incorporated herein by reference)
 
   2.6     Option and Asset Purchase Agreement between UOI and the Memphis/Tunica Sellers dated
            September 12, 1996 (filed as Exhibit 2.6 to the Registration Statement and incorporated
            herein by reference)
 
   2.7     Asset Purchase Agreement among Mountain Media, Inc., d/b/a Iowa Outdoor Displays, Robert
            H. Lambert and UOI dated September 12, 1996 (filed as Exhibit 2.4 to UOI's Registration
            Statement on Form S-1, dated February 13, 1997 (File No. 333-21717) (the "UOI
            Registration Statement") and incorporated herein by reference)
 
   2.8     Asset Purchase Agreement between UOI and The Chase Company dated September 11, 1996 (filed
            as Exhibit 2.8 to the Registration Statement and incorporated herein by reference)
 
   2.9     Stock Purchase Agreement, dated as of November 22, 1996, among Revere, UOI and the
            stockholders of Revere (filed as Exhibit 2.6 to the UOI Registration Statement and
            incorporated herein by reference)
 
   2.10    Asset Purchase Agreement, dated as of December 10, 1996, among Matthew, Matthew
            Acquisition Corp. and UOI (filed as Exhibit 2.7 to the UOI Registration Statement and
            incorporated herein by reference)
 
   2.11*   Stock Purchase Agreement, dated as of June 3, 1997, among Florida Logos, Inc., The Lamar
            Corporation, Lamar Advertising Company and UOI
 
   2.12*   Asset Purchase Agreement, dated as of June 30, 1997, among Allied Outdoor Advertising,
            Inc., Universal Outdoor (NY) Advertising Acquisition Corporation and UOI
 
   4.1     Specimen Common Stock Certificate of the Company (filed as Exhibit 4.1 to the Company's
            Registration Statement (File No. 333-5351) on Form S-1 and incorporated herein by
            reference)
</TABLE>
<PAGE>
<TABLE>
<C>        <S>                                                                                         <C>
   4.2     Indenture of Trust between United States Trust Company of New York as trustee, and UOI,
            dated as of October 16, 1996, relating to the October Notes (filed as Exhibit 10.3 to the
            UOI Registration Statement and incorporated herein by reference)
 
   4.3     Indenture of Trust between United States Trust Company of New York, as trustee, and UOI
            dated as of December 16, 1996, relating to the December Notes (filed as Exhibit 4.1 to
            the UOI Registration Statement and incorporated herein by reference)
 
   4.4     Warrant Agreement between the Registrant and United States Trust Company of New York, as
            warrant agent, dated June 30, 1994 relating to the Noteholder Warrants (filed as Exhibit
            4(i) to Amendment No. 1 to the Company's Registration Statement on Form S-1 (File No.
            33-93852) and incorporated herein by reference)
 
   4.5     Purchase Agreement, dated as of June 23, 1994, between the Company and Bear, Stearns & Co.
            Inc. (the "Initial Purchaser") relating to the Company's 14% Series A Senior Secured
            Discount Notes due 2004 (the "Old Notes") and Noteholder Warrants to purchase Common
            Stock (filed as Exhibit 4(a) to the Company's Registration Statement on Form S-1 (File
            No. 33-82582) and incorporated herein by reference)
 
   4.6     Exchange and Registration Rights Agreement, dated as of June 23, 1994, between the Company
            and the Initial Purchaser (filed as Exhibit 4(d) to the Company's Registration Statement
            on Form S-1 (File No. 33-82582) and incorporated herein by reference)
 
   5.1*    Opinion of Winston & Strawn
 
  23.1     Consent of Price Waterhouse LLP
 
  23.2     Consent of Ernst & Young LLP
 
  23.3     Consent of Arthur Anderson LLP
 
  23.4     Consent of Winston & Strawn (contained in Exhibit 5.1)
 
  24.1     Powers of Attorney
</TABLE>
 
- ------------------------
 
 *  To be filed by amendment.

<PAGE>
                                                                    EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
We   hereby  consent  to  the  incorporation  by  reference  in  the  Prospectus
constituting part of this Registration Statement on Form S-3 of our report dated
February 28, 1997,  appearing on  page 22  of Universal  Outdoor Holdings,  Inc.
Annual Report on Form 10-K for the year ended December 31, 1996. We also consent
to  the incorporation by reference  of our reports dated  (i) February 28, 1997,
which appears as Exhibit 99.2, (ii) February 28, 1997, which appears as  Exhibit
99.5  and (iii)  June 14,  1996, which  appears as  Exhibit 99.4  of the Current
Report on Form 8-K dated July 31, 1997. We also consent to the references to  us
under the headings "Experts" in such Prospectus.
 
Price Waterhouse LLP
 
Chicago, Illinois
July 31, 1997

<PAGE>
                                                                    EXHIBIT 23.2
 
                        CONSENT OF INDEPENDENT AUDITORS
 
We  consent to  the reference  to our  firm under  the caption  "Experts" in the
Registration Statement (Form  S-3) and related  Prospectus of Universal  Outdoor
Holdings,  Inc. for the registration of 4,800,000 shares of its common stock and
to the incorporation  by reference therein  of our report  dated July 21,  1995,
with respect to the consolidated financial statements of NOA Holding Company for
the  year  ended May  31, 1995  included in  Universal Outdoor  Holdings, Inc.'s
Current Report on Form 8-K  dated July 31, 1997,  filed with the Securities  and
Exchange Commission.
 
ERNST & YOUNG LLP
 
Minneapolis, Minnesota
July 31, 1997

<PAGE>
                                                                    EXHIBIT 23.3
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
As  independent public accountants, we  hereby consent to the  use of our report
incorporated by reference in this Form S-3.
 
Arthur Andersen LLP
 
Baltimore, Maryland,
July 31, 1997


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