UNIVERSAL OUTDOOR HOLDINGS INC
SC 13G, 1997-02-13
ADVERTISING
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<PAGE>

                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                SCHEDULE 13G

                 Under the Securities Exchange Act of 1934
                          (Amendment No.       )*
                                         ------

                        Universal Outdoor Holdings, Inc.
                       ----------------------------------
                              (Name of Issuer)

                                  Common Stock
                       ----------------------------------
                         (Title of Class of Securities)

                                   91377M 10 5
                       ----------------------------------
                                 (CUSIP Number)

Check the following box if a fee is being paid with this statement /X/.  (A
fee is not required only if the filing person:  (1) has a previous statement on
file reporting  beneficial  ownership of more than five percent of the class of
securities  described in Item 1;  and (2)  has  filed no  amendment  subsequent
thereto reporting  beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

*The remainder of  this cover  page  shall  be  filled  out  for a reporting
person's  initial  filing on this  form with  respect to the  subject  class of
securities,  and for any  subsequent  amendment  containing  information  which
would alter the disclosures provided in a prior cover page.

The information  required in the  remainder of this  cover page shall not be
deemed to be "filed"  for the purpose of  Section 18 of the Securities Exchange
Act of 1934  ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however, see
the Notes).


                        (Continued on following page(s))


                              Page 1 of  6  Pages
                                        ---

<PAGE>

CUSIP No. 91377M 10 5                 13G                 Page  2  of  6  Pages
          -----------                                          ---    ---

- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  S.S. or I.R.S. Identification Nos. of Above
     Persons

               Daniel L. Simon
               ###-##-####
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  / /
     of a Group*                               (b)  /x/
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Citizenship or Place of Organization
               United States of America
- -------------------------------------------------------------------------------
Number of Shares              (5) Sole Voting Power
 Beneficially                           8,584,008
 Owned by                    --------------------------------------------------
 Each Reporting               (6) Shared Voting Power
 Person With                            none
                             --------------------------------------------------
                              (7) Sole Dispositive Power
                                        7,179,540
                             --------------------------------------------------
                              (8) Shared Dispositive Power
                                        none
- -------------------------------------------------------------------------------
 (9) Aggregate Amount Beneficially Owned by Each Reporting Person
          8,584,008
- -------------------------------------------------------------------------------
(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
          N/A
- -------------------------------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
          32.4%
- -------------------------------------------------------------------------------
(12) Type of Reporting Person*
          IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTION BEFORE FILLING OUT!


                                Page 2 of 6 Pages

<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC  20549

              SCHEDULE 13G UNDER THE SECURITIES EXCHANGE ACT OF 1934




ITEM 1.

(a)  Universal Outdoor Holdings, Inc.
     ---------------------------------------------------------------------------
                              (Name of Issuer)

(b)  321 North Clark Street, Suite 1010, Chicago, Illinois 60610
     ---------------------------------------------------------------------------
                (Address of Issuer's Principal Executive Offices)


ITEM 2.

(a)  Daniel L. Simon
     ---------------------------------------------------------------------------
                             (Name of Person Filing)

(b)  321 North Clark Street, Suite 1010, Chicago, Illinois 60610
     ---------------------------------------------------------------------------
                     (Address of Principal Business Office)

(c)  United States of America
     ---------------------------------------------------------------------------
                                  (Citizenship)

(d)  common stock of Universal Outdoor Holdings, Inc., $0.01 par value per
     share
     ---------------------------------------------------------------------------
                         (Title of Class of Securities)

(e)  91377M 10 5
     ---------------------------------------------------------------------------
                                 (CUSIP Number)


ITEM 3.   If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b),
          check whether the person filing is a:

NOT APPLICABLE

                                Page 3 of 6 Pages

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ITEM 4.   Ownership.

(a)  8,584,008 shares of common stock of Universal Outdoor Holdings, Inc.(1)
     ---------------------------------------------------------------------------
                              (Amount Beneficially Owned)

(b)  32.4%
     ---------------------------------------------------------------------------
                               (Percent of Class)

(c)  Number of shares as to which such person has:

     (i)   8,584,008 shares
           ---------------------------------------------------------------------

                   (sole power to vote or to direct the vote)

     (ii)  none
           ---------------------------------------------------------------------
                  (shared power to vote or to direct the vote)


     (iii) 7,179,540 shares
           ---------------------------------------------------------------------
             (sole power to dispose or to direct the disposition of)

     (iv)  none
           ---------------------------------------------------------------------
            (shared power to dispose or to direct the disposition of)


ITEM 5.   Ownership of Five Percent or Less of a Class.

NOT APPLICABLE


ITEM 6.   Ownership of More than Five Percent on Behalf of Another Person.

          Brian T. Clingen is the beneficial owner of 802,852 shares of Common
Stock, 352,078 shares issuable  to him upon exercise of certain warrants and
125,008 shares held by the Clingen Family Limited Partnership of which he is the
general partner, which represent in the aggregate 5.3% of the outstanding Common
Stock.  The voting rights for such securities have been granted to Daniel L.
Simon pursuant to a voting trust agreement.


ITEM 7.   Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company.

NOT APPLICABLE



- -------------------------
     (1)  Includes 124,530 shares beneficially owned by Paul G. Simon, the
brother of Daniel L. Simon, the voting rights of which have been granted to
Daniel L. Simon pursuant to a voting trust agreement (such shares represent less
than 1% of the outstanding common stock of Universal Outdoor Holdings, Inc.)

                                Page 4 of 6 Pages

<PAGE>

ITEM 8.  Identification and Classification of Members of the Group.

NOT APPLICABLE


ITEM 9.   Notice of Dissolution of Group.

NOT APPLICABLE


ITEM 10.  Certification.

NOT APPLICABLE









                                Page 5 of 6 Pages

<PAGE>

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


                                   /s/ Daniel L. Simon
                                   -------------------------
                                   Daniel L. Simon


February 13, 1997



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