UNIVERSAL OUTDOOR HOLDINGS INC
8-K, 1997-07-31
ADVERTISING
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<PAGE>



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported)   July 31, 1997




                         UNIVERSAL OUTDOOR HOLDINGS, INC.
               (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)



<TABLE>
<S>                                      <C>                <C>
                DELAWARE                  000-20823                     36-3766705
   (STATE OR OTHER JURISDICTION          (COMMISSION        (IRS EMPLOYER IDENTIFICATION NO.)
 OF INCORPORATION OR ORGANIZATION)       FILE NUMBER)
</TABLE>

           311 SOUTH WACKER DRIVE, SUITE 6400, CHICAGO, ILLINOIS 60606

                  REGISTRANT'S TELEPHONE NUMBER: (312) 431-0822


<PAGE>

ITEM 5.  OTHER EVENTS.

     The registrant is filing certain historical financial statements and 
related pro forma financial statements.

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

     (c)  Exhibits.

     23.1  Consent of Price Waterhouse LLP
     23.2  Consent of Ernst & Young LLP
     23.3  Consent of Arthur Andersen LLP
     99.1  Pro Forma Financial Information
     99.2  Financial Statements of Universal Outdoor Holdings, Inc.
           and its subsidiary
     99.3  Financial Statements of NOA Holding Company
     99.4  Financial Statements of Ad-Sign
     99.5  Financial Statements of POA Acquisition Corporation
     99.6  Financial Statements of Revere Holding Corp. and subsidiaries




                                     -2-

<PAGE>

                             SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                   Universal Outdoor Holdings, Inc.
                                   -------------------------------------
                                   (Registrant)



July 31, 1996                      /s/ Brian T. Clingen
                                   -------------------------------------
                                   Brian T. Clingen
                                   Vice President and Chief Financial Officer





                                     -3-

<PAGE>



                                LIST OF EXHIBITS

 Exhibit                                                              Page
 -------                                                              ----
  23.1  Consent of Price Waterhouse LLP
  23.2  Consent of Ernst & Young LLP
  23.3  Consent of Arthur Andersen LLP
  99.1  Pro Forma Financial Information
  99.2  Financial Statements of Universal Outdoor Holdings, Inc.
        and its subsidiary
  99.3  Financial Statements of NOA Holding Company
  99.4  Financial Statements of Ad-Sign
  99.5  Financial Statements of POA Acquisition Corporation
  99.6  Financial Statements of Revere Holding Corp. and subsidiaries


                                     -4-



<PAGE>
                                                                    EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
We hereby consent to the incorporation by reference in the Registration 
Statement on Form S-8 (No. 333-30447) of Universal Outdoor Holdings, Inc. of 
our reports dated (i) February 28, 1997 appearing as Exhibit 99.2, (ii) 
February 28, 1997, appearing as Exhibit 99.5 and (iii) June 14, 1996 
appearing as Exhibit 99.4 of this Form 8-K.

Price Waterhouse LLP
 
Chicago, Illinois
July 31, 1997





<PAGE>
                                                                    EXHIBIT 23.2
 
                        CONSENT OF INDEPENDENT AUDITORS
 
We consent to use of our report dated July 21, 1995, with respect to the con 
solidated financial statements of  NOA Holding Company for the year ended May 
31, 1995, included in Universal Outdoor Holdings, Inc.'s Current Report 
on Form 8-K dated July 31, 1997, filed with the Securities and Exchange 
Commission.

ERNST & YOUNG LLP
 
Minneapolis, Minnesota
July 31, 1997



<PAGE>
                                                                    EXHIBIT 23.3
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
As  independent public accountants, we  hereby consent to the  use of our 
report (and to all references to our Firm)  included in or made a part of 
this Form 8-K.
 
Arthur Andersen LLP
 
Baltimore, Maryland,
July 31, 1997



<PAGE>

                                                                    EXHIBIT 99.1

                        PRO FORMA FINANCIAL INFORMATION
 
    The unaudited pro forma combined statement of operations for the year 
ended December 31, 1996 gives effect to (i) the Transactions (as defined 
below), (ii) the issuance by Universal Outdoor, Inc. ("UOI") of $225 million 
of its 9 3/4% Senior Subordinated Notes due 2006 in October 1996 (the 
"October Notes") and $100 million of its 9 3/4% Series B Senior Subordinated 
Notes due 2006 in December 1996 (the "December Notes") and the issuance by 
Universal Outdoor Holdings, Inc. (the "Company") of 6.5 million shares of the 
Company's common stock in October 1996 and the application of the net 
proceeds therefrom, (iii) the acquisitions of Naegele, Ad-Sign, Inc., Image 
Media, Inc. and consummation of the Company's initial public offering of 6.2 
million shares of its common stock and the application of the net proceeds 
therefrom, and (iv) the net reduction in operating expenses of the businesses 
acquired as if each had occurred at the beginning of the period.
 
     The "Transactions" consist of: (i) the acquisition by the Company in 
October 1996 of the outstanding capital stock of Outdoor Advertising 
Holdings, Inc. for approximately $240 million in cash (the "POA 
Acquisition"); (ii) the Company's tender offer, completed in October 1996, to 
purchase all of its 14% Senior Secured Discount Notes due 2004 and UOI's 
tender offer, completed in October 1996, to purchase all of its outstanding 
11% Senior Notes due 2003; (iii) the acquisition by the Company of the 
outstanding capital stock of Revere Holding Corp. for approximately $125 
million in cash (the "Revere Acquisition"); (iv) the execution of a credit 
facility providing for a total commitment of $300 million (the "New Credit 
Facility"); (v) the acquisition by the Company of certain assets of Matthew 
Outdoor Advertising Acquisition Co. L.P. for approximately $40 million in 
cash in September 1996 (the "Matthew Acquisition"); (vi) the acquisition by 
the Company in September 1996 of certain assets of Iowa Outdoor Displays and 
The Chase Company for approximately $1.8 million and $5.8 million in cash, 
respectively, (the "Additional Acquisitions"); and (vii) the acquisition by 
the Company of certain assets located in and around Memphis, Tennessee and 
Tunica County, Mississippi for approximately $71 million in cash plus 100,000 
shares of the Company's common stock (the "Memphis/Tunica Acquisition").

    The detail assumptions used to prepare the unaudited pro forma combined 
statement of operations is contained in the notes to unaudited pro forma 
combined statement of operations. The unaudited pro forma combined statement 
of operations reflects the use of the purchase  method of accounting for all 
acquisitions during 1996.
 
    Pro forma financial information has not been updated through June 30, 1997 
due to significant acquisitions of 1997 occurring in early January 1997. 
As such, pro forma information for the statement of operations would not be 
significantly different from actual. The balance sheet at June 30, 1997, 
included herein, includes the significant acquisitions occurring in early 
January 1997.
 
    Pro forma adjustments for all acquisitions are based upon preliminary 
estimates, available information and certain assumptions that management of 
the Company deems appropriate. Final adjustments may differ from the pro 
forma adjustments presented herein. The unaudited proforma combined 
statement of operations does not purport to present the actual financial 
position or results of operations of the Company had the transactions and 
events assumed therein in fact occurred on the dates specified, nor are they 
necessarily indicative of the results of operations that may be achieved in 
the future. The unaudited pro forma combined statement of operations is based 
on certain assumptions and adjustments described in the notes thereto and 
should be read in conjunction with the notes to unaudited pro forma combined 
statement of operations and the separate historical financial statements and 
notes which are contained elsewhere herein. Income (loss) is shown before 
income taxes and extraordinary items because the Company has sufficient net 
operating loss carryforwards to offset taxable income for the periods 
presented. Therefore, the presentation of income taxes is neither required 
nor meaningful. See the Consolidated Financial Statements and the Notes 
thereto of the Company, the Consolidated Financial Statements and the Notes 
thereto of NOA Holding Company, the Statement of Revenues and Direct Expenses 
and the Notes thereto of Ad-Sign, the Financial Statements and Notes  thereto 
of POA  Acquisition Corporation, and  the Consolidated Financial Statements 
and Notes thereto of Revere Holding Corp. included elsewhere in this report.
 
    The unaudited pro forma combined statement of operations includes certain 
adjustments relating to the acquisitions of the common stock of Naegele, 
Outdoor Advertising Holdings, Inc. and Revere Holding Corp. The unaudited pro 
forma adjustments reflect an allocation of a portion of the total acquisition 
cost to goodwill and the establishment of acquisition liabilities and 
deferred tax liabilities for the effects of the significant differences 
between the tax basis of the assets acquired and the estimated fair value of 
the assets, primarily property and equipment, recorded for financial 
statement purposes. Since it is not deductible for tax purposes, no deferred 
taxes are required to be recorded for amounts allocated to goodwill. The 
unaudited pro forma adjustments in previous filings were prepared on the 
belief that the recordable differences in book and tax bases of the assets 
acquired would not be significant. As a result of the allocation of total 
acquisition cost in this report, depreciation expense has been decreased by 
approximately $7.5 million and goodwill amortization increased by 
approximately $9.7 million. Pro forma adjustments for all acquisitions are 
based upon preliminary estimates, available information and certain 
assumptions that the management of the Company deems appropriate. Final 
adjustments may differ from the pro forma adjustments presented herein.
 
                                       1
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                         UNIVERSAL
                          OUTDOOR    AD-SIGN, INC                           MEMPHIS/
                         HOLDINGS,    AND IMAGE                  POA         TUNICA       ADDITIONAL      REVERE
                           INC.         MEDIA       NAEGELE  ACQUISITION(1) ACQUISITION  ACQUISITIONS   ACQUISITION
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
<S>                      <C>         <C>            <C>      <C>           <C>           <C>            <C>
Net revenue............    76,138       $  842      $5,832     $35,815        14,705        $1,166         29,047
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating expenses:
  Direct cost of
   revenues............    26,468          322       2,616      10,788         6,315           564         17,333
  General and
   administrative
   expenses............    10,648          100       1,459       9,613         2,743           304          4,118
  Depreciation and
   amortization........    18,286          160       1,053       6,004         1,546            38          5,542
  Non cash compensation
   for common stock
   warrants............     9,000
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                           64,402          582       5,128      26,405        10,604           906         26,993
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Operating income.......    11,736          260         704       9,410         4,101           260          2,054
 
Interest expense.......    19,567       --             468       5,558            89            52          3,392
Other expense..........     1,398       --            --           (21)       --               (84)        (8,410)
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
Income (loss) before
   income taxes and
   extraordinary
   items...............    (9,229)      $  260      $  236     $ 3,873         4,012        $  292          7,072
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
                         ---------   ------------   -------  -----------   -----------   ------------   -----------
 
<CAPTION>
 
                                                                   JULY AND OCTOBER                    PRO FORMA
                           MATTHEW                                    OFFERINGS         PRO FORMA      OFFERING        AS
                         ACQUISITION   ACQUISITION ADJUSTMENTS       ADJUSTMENTS       AS ADJUSTED    ADJUSTMENTS   ADJUSTED
                         -----------   ------------------------   ------------------   ------------   -----------   --------
<S>                      <C>           <C>                        <C>                  <C>            <C>           <C>
Net revenue............      8,943      $     4,123(2)(3)          $   --                176,611       $ --         $176,611
 
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating expenses:
  Direct cost of
   revenues............      3,558            2,024(2)(3)              --                 69,988         --          69,988
  General and
   administrative
   expenses............      1,550           (9,687)(2)(3)(4)          --                 20,848         --          20,848
  Depreciation and
   amortization........        993           17,196(2)(3)(5)           --                 50,818         --          50,818
  Non cash compensation
   for common stock
   warrants............                                                                    9,000                      9,000
                         -----------     ----------                 ----------         ------------   -----------   --------
                             6,101            9,533                    --                150,654         --         150,654
                         -----------     ----------                 ----------         ------------   -----------   --------
Operating income.......      2,842           (5,410)                   --                 25,957         --          25,957
Interest expense.......     --               37,869(2)(3)(6)(7)        (23,938)(9)        43,057          1,178(10)  44,235
Other expense..........     --                8,928(2)(3)(8)           --                  1,811         --           1,811
                         -----------     ----------                 ----------         ------------   -----------   --------
Income (loss) before
   income taxes and
   extraordinary
   items...............      2,842      $   (52,207)               $    23,938          $(18,911)      $ (1,178)    $(20,089)
 
                         -----------     ----------                 ----------         ------------   -----------   --------
                         -----------     ----------                 ----------         ------------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.
 
                                       2
<PAGE>
         NOTES TO UNAUDITED COMBINED PRO FORMA STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                             (DOLLARS IN THOUSANDS)
 
    The following explanations describe the assumptions used in determining  the
pro  forma adjustments necessary to present  the pro forma results of operations
of the Company  giving effect  to the  Transactions, the  Offering, the  October
Offerings,  the  December  Offering and  the  application of  the  estimated net
proceeds  therefrom,  and  the  net  reduction  in  operating  expenses  of  the
businesses acquired as if each had occurred at the beginning of the period.
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
 
       1.  POA Acquisition Corporation, a wholly-owned subsidiary of OAH, acquired certain assets and
           liabilities in the outdoor advertising industry in Florida during May 1996. The historical
           financial information includes revenues and expenses associated with the new market prior to
           the acquisition:
                                                                                                          $        955
               Net revenues............................................................................
                                                                                                                   710
               Direct cost of revenues.................................................................
 
       2.  Prior to acquisition by the Company, Revere disposed of certain assets and liabilities in
           the outdoor advertising industry in Texas. The following entry eliminates revenues and
           expenses associated with the Texas market prior to the acquisition:
 
                                                                                                          $     (3,661)
               Net revenue.............................................................................
                                                                                                                (2,128)
               Direct cost of revenues.................................................................
                                                                                                                  (568)
               General and administrative expenses.....................................................
                                                                                                                  (765)
               Depreciation and amortization...........................................................
                                                                                                                  (367)
               Interest expense........................................................................
                                                                                                                  (853)
               Other...................................................................................
 
       3.  Entry records statement of operations activity of Revere from September 30, 1996 through the
           date of closing (December 10, 1996):
 
                                                                                                          $      7,784
             Net revenue...............................................................................
                                                                                                                 4,152
             Direct cost of revenues...................................................................
                                                                                                                 1,081
             General and administrative................................................................
                                                                                                                 1,764
             Depreciation and amortization.............................................................
                                                                                                                   770
             Interest expense..........................................................................
                                                                                                                   848
             Other expense.............................................................................
</TABLE>
 
                                       3
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                          DECEMBER 31,
                                                                                                              1996
                                                                                                         --------------
<C>        <S>                                                                                           <C>
       4.  Entry records reduction in general and administrative expenses relating
           to elimination of certain duplicate corporate expenses, principally
           relating to employee costs and costs relating to other corporate
           activities. Amounts have been determined based upon specific employees
           identified for termination plus actual benefits costs incurred, and
           expenses associated with leased facilities which will not be assumed or
           will be canceled upon consummation of the acquisition.
 
                                                                                       $   1,875
             Naegele, Ad-Sign and Image Media.......................................
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,100
             POA Acquisition........................................................
                                                                                           1,000
             Memphis/Tunica Acquisition.............................................
                                                                                             255
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                       $   3,355
                                                                                      -----------
                                                                                      -----------
                                                                                       $   3,770
             Revere Acquisition.....................................................
                                                                                           1,200
             Matthew Acquisition....................................................
                                                                                      -----------
                                                                                       $   4,970
                                                                                      -----------
                                                                                      -----------
 
       5.  Entry records the increase in depreciation and amortization expense
           arising from purchase accounting adjustments to advertising structures
           and goodwill amortized over a period of 15 years:
 
                                                                                       $     460
             Naegele, Ad-Sign and Image Media (acquired in March 1996)..............
                                                                                      -----------
                                                                                      -----------
                                                                                       $   8,480
             POA Acquisition (acquired in October 1996).............................
                                                                                           3,101
             Memphis/Tunica Acquisition (acquired in January 1997)..................
                                                                                             236
             Additional Acquisitions (acquired in September 1996)...................
                                                                                      -----------
                                                                                       $  11,817
                                                                                      -----------
                                                                                      -----------
                                                                                       $   2,210
             Revere Acquisition (acquired in December 1996).........................
                                                                                           1,710
             Matthew Acquisition (acquired in January 1997).........................
                                                                                      -----------
                                                                                       $   3,920
                                                                                      -----------
                                                                                      -----------
 
       6.  Entry records additional interest expense at an assumed rate of 8.25% per   $   5,604
           annum to be incurred in connection with the acquisition of Naegele,
           Ad-Sign and Image Media which occurred in March of 1996 (debt incurred of
           $60.0 million less $1.4 million of interest expense for debt not
           assumed).................................................................
                                                                                      -----------
                                                                                      -----------
 
       7.  Entry to record additional interest expense at an assumed rate of 8.5%
           per annum in connection with the Transactions:
 
                                                                                       $  20,400
             POA Acquisition (debt incurred of $240.0 million)......................
                                                                                           6,018
             Memphis/Tunica Acquisition (debt incurred of $70.8 million)............
                                                                                             646
             Additional Acquisitions................................................
                                                                                      -----------
                                                                                          27,064
                                                                                          (5,699)
             Actual interest expense for POA Acquisition, Memphis/Tunica Acquisition
               and Additional Acquisitions..........................................
                                                                                      -----------
                                                                                       $  21,365
                                                                                      -----------
                                                                                      -----------
</TABLE>
 
                                       4
<PAGE>
<TABLE>
<CAPTION>
                                                                                      YEAR ENDED
                                                                                       DECEMBER
                                                                                       31, 1996
                                                                                      -----------
<C>        <S>                                                                        <C>          <S>   <C>
                                                                                                          $     10,489
             Revere Acquisition (debt incurred of $123.4 million)......................................
                                                                                                                 3,400
             Matthew Acquisition (debt incurred of $40.0 million)......................................
                                                                                                         --------------
                                                                                                                13,889
                                                                                                                (3,392)
             Actual interest expense for Revere Acquisition and Matthew Acquisition....................
                                                                                                         --------------
                                                                                                          $     10,497
                                                                                                         --------------
                                                                                                         --------------
 
       8.  Entry to reduce other income from Revere for the gain recognized on the sale of the Texas      $      8,933
           markets.....................................................................................
                                                                                                         --------------
                                                                                                         --------------
 
       9.  Entry to record changes in interest expense:
 
                                                                                                          $     (5,304)
             Proceeds of $62.4 million from the offering of Class A Common Stock in July at an assumed
               rate of 8.5%............................................................................
                                                                                                                (2,550)
             KEA V and KEP V and Kelso Designees (as hereafter defined) Investment of $30.0 million at
               an assumed rate of 8.5%.................................................................
                                                                                                               (17,175)
             October Equity Offering proceeds of $202.0 million at an assumed rate of 8.5%.............
                                                                                                                 2,813
             October Notes of $225 million at 9.75% versus assumed rate of 8.5%........................
                                                                                                                (1,771)
             Refinanced 14% Series A Senior Secured Discount Notes due 2004 of
               $50 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                  (677)
             Refinanced 11% Series A Senior Secured Discount Notes due 2003 of
               $65 million at an assumed rate of 9.75% for 10 of 12 months.............................
                                                                                                                   726
             Amortization of financing costs...........................................................
                                                                                                         --------------
                                                                                                          $    (23,938)
                                                                                                         --------------
                                                                                                         --------------
 
      10.  Entry to record the changes in interest expense:
 
                                                                                                          $      1,250
             December Notes of $100 million at 9.75% versus an assumed rate of 8.5%....................
                                                                                                                   (72)
             Amortization of deferred financing costs..................................................
                                                                                                         --------------
                                                                                                          $      1,178
                                                                                                         --------------
                                                                                                         --------------
</TABLE>
 
      11. The   above   pro-forma   statement   of
         operations do not reflect the  following
         extraordinary   losses   on   the  early
         retirement of debt:
 
  14% Series A Senior Secured Discount
   Notes due 2004:
    September 1996......................   $ 1,400
    October 1996........................    10,725
  11% Series A Senior Secured Discount
   Notes due 2003:
    October 1996........................    14,448
                                          --------
                                           $26,573
                                          --------
                                          --------
 
                                       5


<PAGE>

                                                                    EXHIBIT 99.2
 
                         REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and
Stockholders of Universal Outdoor Holdings, Inc.
 
    In our opinion, the accompanying consolidated balance sheets and the related
consolidated  statements  of  operations,  of  changes  in  stockholders' equity
(deficit) and  of cash  flows  present fairly,  in  all material  respects,  the
financial  position of Universal Outdoor Holdings, Inc. and its subsidiary ("the
Company") at December 31, 1995 and 1996, and the results of their operations and
their cash flows for each  of the three years in  the period ended December  31,
1996,  in  conformity  with  generally  accepted  accounting  principles.  These
financial statements are  the responsibility  of the  Company's management;  our
responsibility  is to express an opinion  on these financial statements based on
our audits.  We conducted  our audits  of these  statements in  accordance  with
generally accepted auditing standards which require that we plan and perform the
audit  to obtain reasonable assurance about whether the financial statements are
free of material  misstatement. An audit  includes examining, on  a test  basis,
evidence  supporting the  amounts and  disclosures in  the financial statements,
assessing the  accounting  principles used  and  significant estimates  made  by
management,  and  evaluating the  overall  financial statement  presentation. We
believe that our  audits provide a  reasonable basis for  the opinion  expressed
above.
 
PRICE WATERHOUSE LLP
 
Chicago, Illinois
February 28, 1997
 
                                       1
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
                                     ASSETS
 

<TABLE>
<CAPTION>
                                                                      DECEMBER 31,    DECEMBER 31,
                                                                          1995            1996
                                                                     --------------  --------------   MARCH 31,
                                                                                                         1997
                                                                                                     ------------
                                                                                                     (UNAUDITED)
<S>                                                                  <C>             <C>             <C>
Current assets:
  Cash and equivalents.............................................    $       19      $   11,631     $    2,102
  Cash held in escrow..............................................        --               9,455
  Accounts receivable, less allowance for doubtful accounts of
   $106, $2,849, $106 and $2,123...................................         5,059          20,927         23,929
  Other receivables................................................           201           1,445          2,109
  Prepaid land leases..............................................         1,043           4,010          4,578
  Prepaid insurance and other......................................         1,029           4,173          4,722
                                                                     --------------  --------------  ------------
    Total current assets...........................................         7,351          51,641         37,440
                                                                     --------------  --------------  ------------
Property and equipment, net (Note 5)...............................        55,346         382,555        513,475
Goodwill and intangible assets, net (Note 6).......................         2,695         219,009        220,107
Other assets, net (Note 7).........................................         5,658          25,114         19,845
                                                                     --------------  --------------  ------------
Total assets.......................................................    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
 
                                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 
Current liabilities:
  Current maturities of long-term debt.............................    $       58      $   --         $   --
  Accounts payable.................................................         1,225           3,373          2,816
  Accrued expenses (Note 8)........................................         1,931          26,532         36,982
                                                                     --------------  --------------  ------------
    Total current liabilities......................................         3,214          29,905         39,798
                                                                     --------------  --------------  ------------
Long-term debt and other obligations (Note 9)......................       106,362         349,141        451,220
Other long-term liabilities........................................        --                 485            471
Long-term deferred income tax liabilities (Note 11)................        --              71,700         71,700
Commitments and contingencies (Notes 10 and 13)....................        --              --             --
Stockholders' equity (deficit):
  Preferred stock, $.01 par value, 10,000,000 shares authorized;
   and no shares issued and outstanding............................        --              --             --
  Common stock, $.01 par value, 75,000,000 shares authorized;
   7,000,000, 23,992,800 and 24,112,800 shares issued and
   outstanding.....................................................        --                 239            241
  Warrants.........................................................         2,500           9,967          9,967
  Additional paid in capital.......................................         1,451         295,162        298,000
  Accumulated deficit..............................................       (42,477)        (78,280)       (80,530)
                                                                     --------------  --------------  ------------
    Total stockholders' equity (deficit)...........................       (38,526)        227,088        227,678
                                                                     --------------  --------------  ------------
Total liabilities and stockholders' equity (deficit)...............    $   71,050      $  678,319     $  790,867
                                                                     --------------  --------------  ------------
                                                                     --------------  --------------  ------------
</TABLE>

 
          See accompanying notes to consolidated financial statements
 
                                       2
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                       (DOLLARS AND SHARES IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Revenues....................................  $  33,180  $  38,101  $    84,939     $   9,332       $    47,575
Less agency commissions.....................      3,414      3,953        8,801           905             3,567
                                              ---------  ---------  -----------       -------     ---------------
  Net revenues..............................     29,766     34,148       76,138         8,427            44,008
                                              ---------  ---------  -----------       -------     ---------------
Operating expenses:
  Direct advertising expenses...............     11,806     12,864       26,468         3,571            18,445
  General and administrative expenses.......      3,873      4,645       10,648         1,227             4,401
  Depreciation and amortization.............      7,310      7,402       18,286         2,032            12,859
  Non-cash compensation expense (Note 12)...     --         --            9,000        --               --
                                              ---------  ---------  -----------       -------     ---------------
                                                 22,989     24,911       64,402         6,830            35,705
                                              ---------  ---------  -----------       -------     ---------------
Operating income............................      6,777      9,237       11,736         1,597             8,303
                                              ---------  ---------  -----------       -------     ---------------
Other expense:
  Interest expense, including net
   amortization of bond discount (premium)
   of $1,818, $3,982, $4,256, $1,109 and
   $(2).....................................      9,836     12,234       19,567         3,594            10,735
  Other expenses............................      2,107        706        1,398            11              (182)
                                              ---------  ---------  -----------       -------     ---------------
    Total other expense.....................     11,943     12,940       20,965         3,605            10,553
                                              ---------  ---------  -----------       -------     ---------------
Loss before extraordinary item..............     (5,166)    (3,703)      (9,229)       (2,008)           (2,250)
Extraordinary loss on early extinguishment
 of debt....................................     --         --           26,574        --               --
                                              ---------  ---------  -----------       -------     ---------------
Net loss....................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
                                              ---------  ---------  -----------       -------     ---------------
                                              ---------  ---------  -----------       -------     ---------------
Loss per common and common equivalent share:
Loss before extraordinary item..............  $   (0.67) $   (0.48) $     (0.58)    $   (0.26)      $     (0.09)
Extraordinary loss..........................     --         --      $     (1.68)       --               --
Net loss....................................  $   (0.67) $   (0.48) $     (2.27)    $   (0.26)      $     (0.09)
Weighted average common and common
 equivalent shares outstanding..............      7,654      7,654       15,787         7,654            24,096
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       3
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                     FOR THE YEARS ENDED
                                                        DECEMBER 31,                FOR THE THREE MONTHS ENDED
                                              ---------------------------------  --------------------------------
                                                1994       1995        1996      MARCH 31, 1996   MARCH 31, 1997
                                              ---------  ---------  -----------  ---------------  ---------------
                                                                                   (UNAUDITED)      (UNAUDITED)
<S>                                           <C>        <C>        <C>          <C>              <C>
Cash flows from operating activities:
  Net loss..................................  $  (5,166) $  (3,703) $   (35,803)    $  (2,008)      $    (2,250)
  Depreciation..............................      7,466     10,354       13,309     $   2,405             8,474
  Amortization..............................      2,126      1,690        4,977           900             4,630
  Noncash compensation related to
   warrants.................................     --         --            9,000        --               --
  Extraordinary loss........................     --         --           26,574        --               --
  Loss on sale of property and equipment....         90     --          --             --               --
  Accretion of preferred stock dividends....      1,509     --          --             --               --
  Changes in assets and liabilities, net of
   effects from acquisitions:
    Accounts receivable and other
     receivables............................     (1,278)      (762)      (1,200)          113            (3,664)
    Prepaid land leases, insurance and
     other..................................       (223)      (391)         435          (539)              (98)
    Accounts payable and accrued expenses
     .......................................        384       (188)      (3,308)        2,018             4,685
                                              ---------  ---------  -----------  ---------------  ---------------
      Net cash from operating activities....      4,908      7,000       13,984         2,889            11,777
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows used in investing activities:
  Capital expenditures......................     (5,671)    (5,620)      (7,178)       (1,966)           (3,584)
  Payments for acquisitions, net of cash
   acquired.................................     (3,355)    (1,925)    (490,813)      (13,621)         (128,104)
  Proceeds from sale of property and
   equipment................................      1,003     --          --                              --
  Payment for consulting agreement..........     --         (1,400)     --                              --
  Other payments............................       (160)      (124)          13           (86)          --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash used in investing activities...     (8,183)    (9,069)    (497,978)      (15,673)         (131,688)
                                              ---------  ---------  -----------  ---------------  ---------------
Cash flows from (used in) financing
 activities:
  Proceeds from long-term debt offerings....     25,408     --          325,255                         --
  Long-term debt repayments.................       (272)      (262)    (117,815)          (33)             (497)
  Deferred financing costs..................     (1,888)      (336)     (14,590)                           (606)
  Net borrowings under credit agreements....      3,040      2,671      486,052        12,809           102,030
  Repayment of credit facilities............     --         --         (475,713)                        --
  Proceeds from equity offerings............     --         --          292,417                         --
  Payment for redemption of preferred
   stock....................................    (23,015)    --          --                              --
                                              ---------  ---------  -----------  ---------------  ---------------
    Net cash from financing activities......      3,273      2,073      495,606        12,776           100,927
                                              ---------  ---------  -----------  ---------------  ---------------
Net increase (decrease) in cash and
 equivalents................................         (2)         4       11,612            (8)          (18,984)
Cash and equivalents, at beginning of
 period.....................................         17         15           19            19            21,086
                                              ---------  ---------  -----------  ---------------  ---------------
Cash and equivalents, at end of period......  $      15  $      19  $    11,631     $      11       $     2,102
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
Supplemental cash flow information:
  Interest paid during the period...........  $   7,885  $   8,196  $    10,910     $     401       $     1,366
                                              ---------  ---------  -----------  ---------------  ---------------
                                              ---------  ---------  -----------  ---------------  ---------------
</TABLE>
 
          See accompanying notes to consolidated financial statements
 
                                       4
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
      CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
                       (DOLLARS AND SHARES IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                COMMON
                                                  SHARES OF    STOCK AND                                 TOTAL
                                     SHARES OF     COMMON     ADDITIONAL                             STOCKHOLDERS'
                                      COMMON     STOCK B AND    PAID-IN                ACCUMULATED       EQUITY
                                       STOCK          C         CAPITAL    WARRANTS      DEFICIT       (DEFICIT)
                                    -----------  -----------  -----------  ---------  -------------  --------------
<S>                                 <C>          <C>          <C>          <C>        <C>            <C>
Balance at December 31, 1993......       7,000                $     1,051              $   (33,608)   $    (32,557)
Debt proceeds attributable to
 warrants issued..................                                            $2,500                         2,500
Reclassification of redeemable
 common stock.....................                                    400                                      400
Net loss..........................                                                          (5,166)         (5,166)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1994......       7,000                      1,451      2,500       (38,774)        (34,823)
Net loss..........................                                                          (3,703)         (3,703)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1995......       7,000                      1,451      2,500       (42,477)        (38,526)
Issuance of Class B and C common
 shares...........................                    6,000        30,000                                   30,000
Issuance of warrants..............                                             9,000                         9,000
Conversion of Class B and Class C
 common stock shares to common
 shares...........................       6,000       (6,000)
Initial stock offering proceeds,
 net of costs associated with
 issuance of $2,082...............       4,630                     60,353                                   60,353
Exercise of warrants..............         613                      1,533     (1,533)
Secondary stock offering proceeds,
 net of costs associated with
 issuance of $796.................       5,750                    202,064                                  202,064
Net loss..........................                                                         (35,803)        (35,803)
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at December 31, 1996......      23,993       --       $   295,401     $9,967  $    (78,280 ) $     227,088
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
 
(UNAUDITED)
Issuance of common stock shares...         120                      2,906                                    2,906
Costs associated with 1996
 offerings........................                                    (66)                                     (66 )
Net loss for the three months
 ended March 31, 1997.............                                                          (2,250 )        (2,250 )
                                    -----------  -----------  -----------  ---------  -------------  --------------
Balance at March 31, 1997.........      24,113                $   298,241  $   9,967  $    (80,530 ) $     227,678
                                    -----------  -----------  -----------  ---------  -------------  --------------
                                    -----------  -----------  -----------  ---------  -------------  --------------
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       5
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
    Universal  Outdoor  Holdings, Inc.,  was incorporated  on  May 23,  1991 and
through  its   principal   operating   subsidiary,   Universal   Outdoor,   Inc.
(collectively,   the  "Company")  is  engaged   principally  in  the  rental  of
advertising space on  outdoor advertising  structures. The  Company operates  in
three   distinct   regions:   the   Midwest   (Chicago,   Minneapolis/St.  Paul,
Indianapolis, Milwaukee, Des Moines, Evansville,  IN and Dallas), the  Southeast
(Orlando,  Jacksonville,  Palm Beach,  Ocala and  the Atlantic  Coast, including
Myrtle  Beach  and  the  Gulf   Coast  areas  of  Florida,  Memphis/Tunica   and
Chattanooga),  and  the East  Coast  (New York,  Washington  D.C., Philadelphia,
Northern New Jersey, Wilmington, Salisbury and Hudson Valley, NY).
 
    Historically, manufacturers  of  tobacco products,  principally  cigarettes,
have  been  major  users  of outdoor  advertising  displays,  including displays
operated by the Company. The following industries generated significant revenues
as a  percentage  of  the  Company's net  revenues  in  1996:  tobacco  (13.2%);
automotive (10.9%); retail (14.6%); and entertainment (11.2%).
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
    The  summary of significant  accounting policies is  presented to assist the
reader in  understanding and  evaluating  the Company's  consolidated  financial
statements.  These policies are in conformity with generally accepted accounting
principles consistently applied in all material respects.
 
BASIS OF CONSOLIDATION
 
    The consolidated financial  statements include the  accounts of the  Company
and  its  subsidiaries.  All material  intercompany  balances,  transactions and
profits have been eliminated.
 
REVENUE RECOGNITION
 
    The  Company's  revenues  are  generated  from  contracts  with  advertisers
generally  covering  periods of  one to  twelve  months. The  Company recognizes
revenues monthly over the period in  which advertisement displays are posted  on
the  advertising structures. A  full month's revenue is  recognized in the first
month of  posting. Costs  incurred  for the  production of  outdoor  advertising
displays  are recognized  in the  initial month of  the contract  or as incurred
during the  contract  period.  Payments  received in  advance  of  billings  are
recorded as deferred revenues.
 
CASH AND EQUIVALENTS
 
    The Company considers all highly-liquid investments with original maturities
of three months or less to be cash equivalents.
 
    Cash  held in escrow represents a deposit made by Revere Holding Corp. under
an agreement relating to  a contemplated acquisition  of property. The  property
was  subsequently not acquired and therefore the funds were returned to cash and
equivalents.
 
PREPAID LAND LEASES
 
    Most of the  Company's advertising  structures are located  on leased  land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land leases are expensed ratably over the related rental term.
 
                                       6
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost. Normal  maintenance and  repair
costs  are expensed. Depreciation is  computed principally using a straight-line
method over the estimated useful lives of the assets:
 
<TABLE>
<S>                                                                <C>
Buildings........................................................   39 years
Advertising structures...........................................   15 years
Vehicles and equipment...........................................  5-7 years
</TABLE>
 
GOODWILL AND INTANGIBLE ASSETS
 
    Non-compete agreements are  amortized over their  estimated economic  lives,
ranging  from three to ten years. Goodwill  is amortized over fifteen years on a
straight-line basis. The Company reviews  the carrying value of intangibles  and
other  long-lived assets for impairment when  events or changes in circumstances
indicate that the  carrying amount  of the asset  may not  be recoverable.  This
review  is performed by comparing estimated  undiscounted future cash flows from
the use of the asset to the recorded value of the asset.
 
OTHER ASSETS
 
    Loan costs  incurred  in  connection  with  obtaining  financing  have  been
deferred  and are being amortized on a  straight-line basis over the life of the
loans.  Acquisition costs are amortized over five years.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The fair value  of cash  and equivalents, accounts  receivable and  accounts
payable  approximate the carrying  value because of  the immediate or short-term
maturity of these financial instruments. The  fair value of the Company's  other
financial instruments approximates the carrying value.
 
STOCK-BASED COMPENSATION
 
    In  1996, the  Company adopted  Statement of  Financial Accounting Standards
(SFAS) No. 123,  "Accounting for Stock-Based  Compensation." In accordance  with
provisions  of SFAS No. 123,  the Company applies fair  value accounting for its
stock-based compensation.
 
EARNINGS PER SHARE
 
    Earnings per  share is  computed  by dividing  net  income by  the  weighted
average  number of common  and common equivalent  shares outstanding during each
year (7,654,000 shares in 1994, 7,654,000  shares in 1995 and 15,787,000  shares
in  1996). All  per share  information in  these financial  statements have been
adjusted to give effect to a 16-for-one stock split in July 1996.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that  affect the  reported  amounts of  assets and  liabilities  and
disclosure  of contingent  assets and liabilities  at the date  of the financial
statements and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.
 
                                       7
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
RECLASSIFICATIONS
 
    Certain  amounts in the prior  years' consolidated financial statements have
been  reclassified  to  conform  with  the  current  year  presentation.   These
reclassifications had no effect on previously reported net losses.
 
INTERIM FINANCIAL INFORMATION
 
    The  unaudited interim financial  information as of March  31, 1997 and 1996
and for  the  three months  then  ended has  been  prepared from  the  unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments  necessary for  a fair  presentation of  the financial  position and
results of operations and of cash flows for the respective interim periods.  All
adjustments were of a normal and recurring nature.
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS:
 
<TABLE>
<S>                                                              <C>
Proceeds from equity offerings:
  Private investors............................................  $   30,000
  Initial public offering......................................      60,353
  Secondary public offering....................................     202,064
                                                                 ----------
                                                                    292,417
                                                                 ----------
Proceeds from long-term debt offerings:
  9 3/4% Senior Subordinated Debt..............................     223,587
  9 3/4% Series B Senior Subordinated Debt.....................     101,500
  Paramount note...............................................         168
                                                                 ----------
                                                                    325,255
                                                                 ----------
Proceeds from credit facilities................................     486,052
                                                                 ----------
    Total proceeds from financings.............................   1,103,724
                                                                 ----------
Proceeds from financings used for:
  14% Senior Secured Discount Notes repayment..................      32,718
  11% Senior Notes repayment...................................      65,000
  Penalty on the early retirement of 11% Senior Notes and 14%
   Senior Secured Notes........................................      18,424
  Mortgage and other...........................................       1,673
                                                                 ----------
                                                                    117,815
Repayment of credit facilities.................................     475,713
Financing costs................................................      14,590
                                                                 ----------
                                                                    680,118
                                                                 ----------
Net financing proceeds.........................................  $  495,606
                                                                 ----------
                                                                 ----------
</TABLE>
 
    In  April 1996,  the Company sold  to private investors  2,984,000 shares of
Class B  common stock  and 3,016,000  shares of  Class C  common stock  for  net
proceeds  of  approximately $30  million. The  proceeds were  used to  assist in
financing the acquisition of NOA Holding Corp.
 
                                       8
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 3 -- EQUITY OFFERINGS AND DEBT REFINANCINGS: (CONTINUED)
    In July 1996,  the Company  completed an  initial public  offering (IPO)  of
approximately  4,630,000 shares of  its common stock,  at a price  of $14.50 per
share for net  proceeds of  $60,353. In conjunction  with the  IPO, the  Company
effected  a 16-for-one  stock split.  In October  1996, a  secondary offering of
approximately 5,750,000 shares of  the Company's common stock  was issued at  an
offering price of $37.50 per share for net proceeds of $202,064.
 
    At December 31, 1996 the Company's credit facility provides for a total loan
commitment  of  $230  million  with  (i) a  revolving  line  of  credit facility
providing for borrowings of up to $12.5 million, (ii) an acquisition credit line
in the amount of $212.5 million  which is available under a revolving/term  loan
facility  and (iii) a swing line in the  amount of $5 million. In 1996, proceeds
from credit  facilities  totaled  $486,052,  while  credit  facility  repayments
totaled $475,713.
 
    The  Company  completed a  public  offering of  $225  million 9  3/4% Senior
Subordinated Notes due 2006 for net proceeds  of $223,587 in October 1996 and  a
private offering of $100 million 9 3/4% Series B Subordinated Notes due 2006 for
net proceeds of $101,500 in December 1996 (collectively, "the Notes Offerings").
 
    The  net proceeds of  the equity offerings and  the Notes Offerings together
with the proceeds under the available credit facilities were used to redeem  all
of the outstanding 14% Senior Secured Discount Notes due 2003 at $32,718 and the
11%  Senior Notes due  2003 at $65,000,  pay the $18,424  related penalty, repay
approximately $285 million of the then  outstanding credit facility and pay  the
purchase price of $25 million relating to certain acquisitions which occurred in
1996.  The  redemptions during  the year  resulted in  an extraordinary  loss of
$26,574.
 
NOTE 4 -- ACQUISITIONS:
    The Company's wholly owned subsidiary, Universal Outdoor, Inc. ("Universal")
completed the following acquisitions for cash during 1996:
 
<TABLE>
<CAPTION>
                                                                         PURCHASE PRICE
                                                                    ------------------------
                                                                       STOCK        ASSET
                                                    ACQUIRED        ACQUISITION  ACQUISITION
                                               -------------------  -----------  -----------
<S>                                            <C>                  <C>          <C>
Ad-Sign, Inc.                                        January, 1996                $  12,500
NOA Holding Corp.                                      April, 1996   $  83,295
Iowa Outdoor Displays                              September, 1996                    1,794
The Chase Company                                  September, 1996                    5,800
Outdoor Advertising Holdings, Inc.                   October, 1996     239,064
Revere Holding Corp.                                December, 1996     123,794
</TABLE>
 
                                       9
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    The purchase price for accounting purposes  was allocated as follows to  the
assets  purchased  and the  liabilities assumed  based  upon the  estimated fair
values on the dates of acquisition. It is expected that revisions to the  assets
purchased  and liabilities assumed will be made  during 1997; however, it is not
expected that such revisions will have any material effect.
 
<TABLE>
<CAPTION>
                                                                                      1996
                                                                                   -----------
<S>                                                                                <C>
Current assets, other than cash..................................................  $    22,567
Property and equipment...........................................................      323,624
Goodwill.........................................................................      219,406
Other assets.....................................................................        4,847
Current liabilities..............................................................      (32,497)
Net deferred taxes...............................................................      (71,700)
                                                                                   -----------
                                                                                   $   466,247
                                                                                   -----------
                                                                                   -----------
</TABLE>
 
    All acquisitions  have  been accounted  for  under the  purchase  method  of
accounting  and, accordingly, the  operating results of  the acquired businesses
are included  in  the  Company's  consolidated  financial  statements  from  the
respective  dates  of  acquisition.  Where  required,  net  deferred  taxes were
recorded representing  the  temporary  difference  between  the  tax  attributes
assumed  and the recorded fair value as of  the date of acquisition. Since it is
not deductible for tax purposes, no  deferred taxes are required to be  recorded
for amounts allocated to goodwill.
 
    In  conjunction  with the  acquisitions,  the Company  recorded  reserves of
approximately $5.0 million to cover anticipated costs of combining its  existing
business  with the acquired outdoor  advertising businesses. The reserves relate
to liabilities incurred for relocation $(1.6 million), severance $(1.4 million),
facility charges $(1.3 million) and  other related expenditures $(0.7  million).
Approximately $1.3 million was charged against this reserve during 1996.
 
    The following unaudited pro forma financial information includes the results
of  operations  of  the  1996  and  significant  1997  acquisitions  as  if  the
transactions had been consummated as of  the beginning of the periods  presented
after  including  the  impact of  certain  adjustments such  as  depreciation of
advertising  structures,  amortization  of   goodwill  and  other   intangibles,
reduction  of corporate  expenses and interest  expense on debt  assumed to have
been incurred to complete the transactions.
 
<TABLE>
<CAPTION>
                                                      1995          1996       FOR THE THREE
                                                  ------------  ------------   MONTHS ENDED
                                                                              MARCH 31, 1996
                                                  (UNAUDITED)   (UNAUDITED)   ---------------
                                                                                (UNAUDITED)
<S>                                               <C>           <C>           <C>
Net revenues....................................   $  162,758    $  176,611     $    40,031
Depreciation and amortization...................       50,818        50,818          12,705
Operating income................................       24,836        34,957           5,115
Interest expense................................       40,670        44,235          11,089
Loss before income taxes and extraordinary
 loss...........................................      (15,962)      (20,089)         (5,974)
Loss before income taxes........................   $  (15,962)   $  (37,663)    $    (5,974)
 
Loss per share..................................   $    (1.01)   $    (2.39)    $     (0.25)
</TABLE>
 
                                       10
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 4 -- ACQUISITIONS: (CONTINUED)
    These unaudited pro  forma results  are not necessarily  indicative of  what
actually  would have  occurred if  the acquisitions had  been in  effect for the
entire periods presented and are not intended to project future results.
 
NOTE 5 -- PROPERTY AND EQUIPMENT:
    Property and equipment consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                         1995        1996
                                                                       ---------  -----------
<S>                                                                    <C>        <C>
Outdoor advertising structures.......................................  $  76,340  $   390,963
Land and capitalized land lease costs................................      2,232       12,130
Vehicles and equipment...............................................      4,712       12,744
Building and leasehold improvements..................................      3,150       11,087
Display faces under construction.....................................      1,344          748
                                                                       ---------  -----------
                                                                          87,778      427,672
Less accumulated depreciation........................................     32,432       45,117
                                                                       ---------  -----------
                                                                       $  55,346  $   382,555
                                                                       ---------  -----------
                                                                       ---------  -----------
</TABLE>
 
NOTE 6 -- GOODWILL AND INTANGIBLE ASSETS:
    Goodwill and intangible assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Non-compete agreements.................................................  $   6,500  $     6,642
Goodwill...............................................................        930      221,909
                                                                         ---------  -----------
                                                                             7,430      228,551
Less accumulated amortization..........................................      4,735        9,542
                                                                         ---------  -----------
                                                                         $   2,695  $   219,009
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
NOTE 7 -- OTHER ASSETS:
    Other assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                         ---------  -----------
<S>                                                                      <C>        <C>
Financing costs........................................................  $   6,284  $    24,980
Deposits...............................................................         20        5,073
Other..................................................................      1,211        4,815
                                                                         ---------  -----------
                                                                             7,515       34,868
Less accumulated amortization..........................................      1,857        9,754
                                                                         ---------  -----------
                                                                         $   5,658  $    25,114
                                                                         ---------  -----------
                                                                         ---------  -----------
</TABLE>
 
                                       11
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 8 -- ACCRUED EXPENSES:
    Accrued expenses consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                            1995       1996
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Interest payable........................................................  $   1,054  $   5,667
Other taxes payable.....................................................     --          4,070
Employee compensation and related taxes.................................        184      2,479
Deferred revenue........................................................        468      2,114
Accrued leases..........................................................     --          1,599
Severance and relocation................................................     --          2,121
Professional services...................................................     --          1,935
Lease and maintenance...................................................     --          2,392
Other...................................................................        225      4,155
                                                                          ---------  ---------
                                                                          $   1,931  $  26,532
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS:
    Long-term debt and other  obligations consist of  the following at  December
31:
 
<TABLE>
<CAPTION>
                                                                         1995         1996
                                                                      -----------  -----------
<S>                                                                   <C>          <C>
9 3/4% Senior Subordinated Notes due 2006, net of discount of
 $1,389.............................................................  $   --       $   223,611
9 3/4% Series B Senior Subordinated Notes due 2006, net of premium
 of $1,487..........................................................      --           101,487
Revolving Credit Loan...............................................        3,286      --
Acquisition Credit Loan.............................................        6,375      --
Acquisition Term Loan                                                     --            20,000
14% Senior Secured Discount Notes, due 2004, net of discount of
 $20,918............................................................       29,083      --
11% Senior Notes due 2003, net of discount of $839..................       64,161      --
Other obligations...................................................        3,515        4,043
                                                                      -----------  -----------
                                                                          106,420      349,141
Less current maturities of long-term debt and other obligations.....           58      --
                                                                      -----------  -----------
                                                                      $   106,362  $   349,141
                                                                      -----------  -----------
                                                                      -----------  -----------
</TABLE>
 
9 3/4% SENIOR SUBORDINATED NOTES
 
    The  Senior Notes  mature on October  15, 2006  and bear interest  at 9 3/4%
payable semiannually on April  15 and October 15,  beginning on April 15,  1997.
The  Company is  required to  meet certain  financial tests  which include those
relating to the maintenance  of a minimum fixed  charge ratio, minimum  adjusted
EBITDA  (earnings before interest,  taxes, depreciation and  amortization) and a
senior leverage ratio.
 
    The Senior Notes are  general unsecured obligations of  the Company and  are
subordinated  to all existing and future Senior Debt, including the indebtedness
under the credit facilities. The  indenture governing the Senior Notes  contains
certain   restrictive   covenants  including,   among  others,   limitations  on
 
                                       12
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
additional debt incurrence, restrictions  on distributions to shareholders,  the
creation of liens, the merger or sale of substantially all of the Company or its
operating   subsidiaries  assets  and  engaging  in  certain  transactions  with
affiliates.
 
9 3/4% SERIES B SENIOR SUBORDINATED NOTES
 
    The Series B Senior Notes  mature on October 15,  2006 and bear interest  at
9  3/4% payable semiannually on April 15  and October 15, beginning on April 15,
1997. The Company  is required  to meet  certain financial  tests which  include
those  relating to the maintenance  of a minimum fixed  charge ratio and minimum
adjusted EBITDA.
 
    The Series B Senior Notes are  general unsecured obligations of the  Company
and  are  subordinated  to  all  existing  and  future  Senior  Debt,  including
indebtedness under the credit facilities.  The indenture governing the Series  B
Senior  Notes contains  certain restrictive  covenants including,  among others,
limitations on  additional debt  incurrence,  restrictions on  distributions  to
shareholders,  the creation of liens, the merger or sale of substantially all of
the Company's assets and engaging in certain transactions with affiliates.
 
CREDIT FACILITIES
 
    In October  1996,  the Company  amended  and restated  its  existing  credit
facilities  to provide for  a total loan  commitment of $230  million with (i) a
revolving line  of credit  facility  providing for  borrowings  of up  to  $12.5
million,  (ii) an acquisition credit line in  the amount of $212.5 million which
is available under a revolving/term loan facility and (iii) a swing line in  the
amount  of $5  million. Upon  the failure  of certain  events to  occur prior to
October 1997, a total of $100  million under the $212.5 million revolving/  term
loan  facility may be converted to a  term facility which may not be reborrowed.
Approximately $212.5 million  of the  credit facility matures  on September  30,
2003  with the remaining amount  maturing on September 30,  2004. As of December
31, 1996, the Company  had drawn down $20  million under the acquisition  credit
facility  and had no borrowings under the revolving credit facility or the swing
line of credit.
 
    The loans under the revolving credit facility and acquisition term loan bear
interest at the rate per annum equal to the prime rate or euro dollar rate, plus
an additional 0%  to 2.75% depending  on the  leverage ratio of  the Company  as
defined  in the  credit facility agreement.  The interest rate  in effect during
1996 ranged from 7.875% to 10%. Interest on the credit facility is payable  upon
the date of maturity.
 
    Each  of the revolving  credit facility and  the acquisition credit facility
are secured by a  first priority lien  on the assets of  Universal and upon  the
existence  of certain conditions,  a pledge of  the common stock  of the Company
held by certain management shareholders, as well as the pledge of the  Company's
stock.  Borrowings  under  the  new  credit  facility  are  subject  to  certain
restrictive covenants including, among others,  a minimum fixed charge ratio,  a
minimum  adjusted  EBITDA  and maximum  senior  leverage ratio.  The  new credit
facility  contains  certain  restrictive  covenants  including,  among   others,
limitations  on  additional debt  incurrence,  restrictions on  distributions to
shareholders, the creation of liens, the merger or sale of substantially all  of
the Company's assets and engaging in certain transactions with affiliates.
Commitment  fees are 1/2 percent on the unused portion of the acquisition credit
line and the revolving credit facility.
 
    Net debt issuance costs  of $14,100 were capitalized  in 1996 and are  being
amortized on a straight-line basis over the term of the debt.
 
                                       13
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 9 -- LONG-TERM DEBT AND OTHER OBLIGATIONS: (CONTINUED)
    Future maturities of long-term debt and other obligations as of December 31,
1996 are as follows:
 
<TABLE>
<S>                                                                <C>
1997.............................................................  $  --
1998.............................................................     20,352
1999.............................................................      1,991
2000.............................................................     --
2001.............................................................        500
2002 and thereafter..............................................    326,298
                                                                   ---------
Total............................................................  $ 349,141
                                                                   ---------
                                                                   ---------
</TABLE>
 
NOTE 10 -- LEASE COMMITMENTS:
    Rent  expense totaled  $4,600, $4,600  and $13,002  in 1994,  1995 and 1996,
respectively. Minimum annual rentals under the terms of noncancelable  operating
leases  with terms  in excess  of one year  in effect  at December  31, 1996 are
payable as follows:
 
<TABLE>
<CAPTION>
YEAR                                                                        CAPITAL     OPERATING
- ------------------------------------------------------------------------  -----------  -----------
<S>                                                                       <C>          <C>
1997....................................................................   $     275    $     448
1998....................................................................         233          277
1999....................................................................         117          172
2000....................................................................          26          126
2001....................................................................      --               18
                                                                               -----   -----------
  Total minimum lease payments..........................................         651    $   1,041
                                                                                       -----------
                                                                                       -----------
Less: amounts representing interest.....................................         (71)
                                                                               -----
Present value of minimum lease payments.................................         580
Less: current portion...................................................         235
                                                                               -----
Long-term capitalized lease obligations.................................   $     345
                                                                               -----
                                                                               -----
</TABLE>
 
NOTE 11 -- INCOME TAXES:
    The Company incurred a net operating loss in 1994, 1995 and 1996; therefore,
no provision for income taxes was required.
 
                                       14
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 11 -- INCOME TAXES: (CONTINUED)
    Deferred tax assets (liabilities) consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                                          1995        1996
                                                                        ---------  ----------
<S>                                                                     <C>        <C>
Deferred tax liabilities:
Property and equipment................................................  $  --      $  (99,212)
                                                                        ---------  ----------
  Total deferred tax liabilities......................................     --         (99,212)
                                                                        ---------  ----------
Deferred tax assets:
Bad debts.............................................................         42         897
Non-deductible accrued expenses.......................................         53       2,140
Property and equipment................................................        523      --
Goodwill and intangibles..............................................     --           6,112
Non-deductible interest...............................................      1,803      --
Warrants..............................................................     --           3,600
Operating loss and credit carryforwards...............................      6,202      34,628
                                                                        ---------  ----------
  Total deferred tax assets...........................................      8,623      47,377
                                                                        ---------  ----------
Valuation allowance...................................................     (8,623)    (19,865)
                                                                        ---------  ----------
  Net deferred tax liabilities........................................  $  --      $  (71,700)
                                                                        ---------  ----------
                                                                        ---------  ----------
</TABLE>
 
    The Company has established a valuation  allowance against a portion of  its
operating   loss  and  credit  carryforwards  following  an  assessment  of  the
likelihood of realizing such amounts. In arriving at the determination as to the
amount of  the valuation  allowance required,  the Company  considered its  past
operating  history as well  as significant acquisitions  made in 1996, statutory
restrictions on the use  of operating losses  from acquisitions acquired  during
the year, tax planning strategies and its expectation of the level and timing of
future taxable income.
 
    At  December  31,  1996,  the  Company had  net  operating  loss  and credit
carryforwards for  federal income  tax purposes  of approximately  $86  million.
Included  in total net operating loss carryforwards is approximately $45 million
of operating  loss  and  credit  carryforwards  generated  by  certain  acquired
companies  prior to their acquisition by the Company. Total carryforwards expire
between 2005  and 2011.  During the  current fiscal  year, the  Company did  not
utilize any net operating loss or credit carryforwards.
 
    The  Company experienced an  ownership change within  the meaning of Section
382 of the Internal Revenue Code. As such, the utilization of net operating loss
carryforwards are subject to  an annual limitation based  upon the value of  the
Company  on the  change date. The  acquisition of  Outdoor Advertising Holdings,
Inc. and Revere Holding Corp. resulted in an "ownership change" and a limitation
is  imposed  on  the  acquired   net  operating  loss  carryforwards  in   these
acquisitions.   Furthermore,  the  Company's  use  of  the  net  operating  loss
carryforwards are  subject  to  limitations applicable  to  corporations  filing
consolidated federal income tax returns.
 
                                       15
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 12 -- WARRANTS:
    The following table summarizes the Company's warrant activity:
 
<TABLE>
<CAPTION>
                                                                                  EXERCISE
                                                         1995         1996         PRICE
                                                      -----------  -----------  ------------
<S>                                                   <C>          <C>          <C>
Number of shares under warrants:
Beginning of year...................................    1,000,000    1,000,000  $    .000625
Granted.............................................      --         2,470,608  $       5.00
Exercised...........................................      --          (612,800)
Canceled/expired....................................      --           --
                                                      -----------  -----------
Warrants outstanding at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
Warrants exercisable at end of year.................    1,000,000    2,857,808
                                                      -----------  -----------
                                                      -----------  -----------
</TABLE>
 
    In 1994, the Company issued 1,000,000 warrants which expire on July 1, 2004.
The  warrants were assigned, based on market  conditions at the time of grant, a
value of  $2,500. Each  warrant entitles  the holder  to purchase  one share  of
common  stock (the "warrant share").  In July 1996, a  total of 612,800 warrants
were  exercised  into  warrant  shares.  A  total  of  387,200  warrants  remain
exercisable into warrant shares.
 
    In  April 1996, key executives and employees were granted 2,470,608 warrants
to purchase  common shares  (the "1996  Warrant Plan").  Each warrant  is  fully
exercisable  into one share of common stock at a warrant exercise price of $5.00
per share. A total of  2,470,608 shares of common  stock have been reserved  for
issuance pursuant to the warrants issued in 1996. The fair value of each warrant
was  estimated on the date of grant using the Black-Scholes option-pricing model
with the  following  weighted  average  assumptions used  for  grants  in  1996:
dividend  yield  of 0%,  expected stock  price  volatility of  39.42%, risk-free
interest rate of 6.28% and expected lives  of 7 years. The Company recognized  a
one-time  non-cash compensation charge of $9 million relating to the issuance of
the warrants under the 1996 Warrant Plan.
 
NOTE 13 -- CONTINGENCIES:
    The Company, as the successor to Outdoor Advertising Holdings, Inc. and  POA
Acquisition  Company ("POA"),  is a  defendant in a  case pending  in the United
States District Court, Middle District  of Florida. The plaintiffs alleged  that
POA,  among others, conspired to restrain trade and to monopolize the market for
leases for land on which outdoor advertising structures can be erected. The case
was set  for  trial  in  January  1997 and  has  been  continued  pending  court
availability.  The  plaintiffs  have alleged  that  the acts  on  the defendants
resulted in harm to the plaintiffs and damages of $4 to $12 million, which could
be trebled under  the applicable laws.  The Company intends  to defend the  case
vigorously.  There  can be  no  assurance as  to  the ultimate  outcome  of this
litigation although  management  does  not  presently believe  it  will  have  a
material adverse effect on its results of operations or financial condition.
 
    The  case was settled in  March 1997 with no  material adverse effect on the
results of operations or financial condition of the Company (Unaudited).
 
    The Company  is  subject to  various  other claims  and  routine  litigation
arising  in the  ordinary course  of business. Based  on the  advice of counsel,
management does not believe that the result of such other claims and litigation,
individually or in the aggregate, will  have a material effect on the  Company's
business or its results of operations, cash flows or financial position.
 
                                       16
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 14 -- QUARTERLY FINANCIAL DATA (UNAUDITED):
    Summarized quarterly financial data for 1996 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1996
Net revenues..................................  $   8,427  $  17,812  $  18,643  $   31,256
Operating income..............................      1,597     (1,638)     5,874       5,903
Income (loss) before extraordinary item.......     (2,008)    (8,148)     1,991      (1,064)
Net income (loss).............................     (2,008)    (8,148)       591     (26,238)
Per Share:
  Income (loss) before extraordinary item.....  $    (.26) $   (1.06) $     .10  $     (.04)
Net income (loss).............................  $    (.26) $   (1.06) $     .03  $    (1.08)
Weighted average shares outstanding...........      7,654      7,654     19,297      24,343
</TABLE>
 
    In  the third quarter of 1996,  the Company recorded a non-cash compensation
charge in the amount of $9 million relating to management warrants.
 
    In 1996, the Company  recorded an extraordinary loss  of $26,574 related  to
the early retirement of the 11% Senior Notes and the 14% Senior Secured Notes.
 
    Summarized quarterly financial data for 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                  FIRST     SECOND      THIRD      FOURTH
                                                ---------  ---------  ---------  ----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>        <C>        <C>        <C>
1995
Net revenues..................................  $   7,236  $   9,175  $   8,940  $    8,797
Operating income..............................      1,319      3,055      2,458       2,405
Income (loss) before extraordinary item.......     (1,778)      (215)      (811)       (899)
Net loss......................................     (1,778)      (215)      (811)       (899)
Per Share:
  Loss before extraordinary item..............  $    (.23) $    (.03) $    (.11) $     (.12)
  Net income (loss)...........................  $    (.23) $    (.03) $    (.11) $     (.12)
Weighted average shares outstanding...........      7,654      7,654      7,654       7,654
</TABLE>
 
NOTE 15 -- RELATED-PARTY TRANSACTIONS:
    During  1996 the Company paid  management fees in the  amount of $1,250 to a
private investor,  which  is included  in  other expenses  on  the  Consolidated
Statement of Operations.
 
NOTE 16 -- SUBSEQUENT EVENTS:

    In  January  1997,  the  Company acquired  a  total  of  approximately 2,018
advertising display faces located in and around Memphis, Tennessee. The purchase
price was approximately $71 million plus  100,000 shares of common stock of  the
Company issued on January 2, 1997 at market value.

 
    In  January  1997,  the  Company acquired  a  total  of  approximately 1,035
advertising display faces  located in  three markets in  the east  coast of  the
United  States, including Metro New York, Northern New Jersey and Hudson Valley,
for approximately $40 million in cash.
 
                                       17
<PAGE>
                        UNIVERSAL OUTDOOR HOLDINGS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)
 
NOTE 16 -- SUBSEQUENT EVENTS: (CONTINUED)
    In February  1997,  the  Company  acquired  a  total  of  approximately  135
advertising  display  faces  located  in  and  around  Evansville,  Indiana  for
approximately $5.5  million  in cash.  The  Company also  acquired  12  existing
advertising  display faces  and 35  in process display  faces in  New Jersey for
approximately $5.3 million in cash.
 
    In  February  1997,  the  Company  agreed  to  acquire  approximately  1,450
advertising  display faces in the Baltimore  metropolitan area for $46.5 million
in cash.
 
(UNAUDITED)
 
    In March  1997,  the Company  acquired  a  total of  approximately  600  bus
shelters  and panels  in and  around Memphis,  Tennessee for  approximately $8.5
million in cash.
 

    In  March  1997,  the  Company  acquired  $600,000  of  outdoor  advertising
properties in Florida in exchange for 20,000 shares of its common stock.

 
    In  April  1997,  the  Company  entered into  an  agreement  to  purchase 91
advertising display faces  in and around  New York, New  York for  approximately
$51.0 million in cash.
 
    In  May 1997, the Company amended  its existing credit facilities to provide
for an additional  loan commitment of  $75 million in  the form of  a term  loan
which was drawn upon in May 1997.
 
                                       18


<PAGE>
                                                                   EXHIBIT 99.3

                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors
NOA Holding Company
 
    We  have audited the accompanying consolidated balance sheets of NOA Holding
Company as of May 31, 1994 and 1995, and the related consolidated statements  of
operations,  stockholders' equity and cash flows for  each of the three years in
the period ended May 31, 1995. These financial statements are the responsibility
of the Company's  management. Our  responsibility is  to express  an opinion  on
these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the  consolidated financial position  of NOA  Holding
Company  as  of  May 31,  1994  and 1995  and  the consolidated  results  of its
operations and cash flows for  each of the three years  in the period ended  May
31, 1995 in conformity with generally accepted accounting principles.
 
                                          Ernst & Young LLP
 
Minneapolis, Minnesota
July 21, 1995
 
                                      1
<PAGE>
                              NOA HOLDING COMPANY
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                     MAY 31,
                                                               --------------------
                                                                                      MARCH 31,
                                                                 1994       1995        1996
                                                               ---------  ---------  -----------
                                                                                     (UNAUDITED)
<S>                                                            <C>        <C>        <C>
                                             ASSETS
Current assets:
  Cash.......................................................  $   1,619  $   1,630   $     906
  Accounts receivable, net of allowance for doubtful accounts
   of $346,000 in 1994 and $338,000 in 1995..................      4,384      4,517       3,639
  Other receivables..........................................        256        262         126
  Inventories................................................        267        282         153
  Current portion of prepaid leases..........................      1,183      1,098       1,059
  Prepaid expenses...........................................        390        274         191
  Other assets...............................................        150         35         210
                                                               ---------  ---------  -----------
      Total current assets...................................      8,249      8,098       6,284
                                                               ---------  ---------  -----------
Long-term portion of prepaid leases..........................        312        509         545
Property and equipment, net (Note 3).........................     23,562     22,357      14,422
Intangibles, net (Note 4)....................................     17,505     12,374       5,714
                                                               ---------  ---------  -----------
      Total assets...........................................  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
                              LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable...........................................  $     605  $     650   $     460
  Revolving credit...........................................        200     --          --
  Accrued interest...........................................        598        191         393
  Other accrued expenses.....................................      1,626      1,800       1,705
  Deferred revenue...........................................        100         66         137
  Current portion of long-term debt..........................      6,000        608          90
                                                               ---------  ---------  -----------
      Total current liabilities..............................      9,129      3,315       2,785
                                                               ---------  ---------  -----------
Long-term debt (Note 5)......................................     29,657     30,324       4,552
Other long-term liabilities..................................        577        480         932
                       STOCKHOLDERS' EQUITY (NOTES 8 AND 9)
Preferred stock, par value $.10 per share:
  Authorized shares -- 1,000
  Issued shares -- 1,000.....................................     --         --          --
Class A common stock, par value $.01 per share:
  Authorized shares -- 200,000
  Issued shares -- 81,693.70 in 1994 and 72,919.94 in 1995...          1          1           1
Class B common stock, par value $.01 per share:
  Authorized shares -- 25,000
  Issued shares -- 13,199.82 in 1994 and 6,172.16 in 1995....     --         --          --
Additional paid-in capital...................................     19,524     18,857      18,857
Retained deficit.............................................     (9,260)    (9,639)       (162)
                                                               ---------  ---------  -----------
      Total stockholders' equity.............................     10,265      9,219      18,696
                                                               ---------  ---------  -----------
      Total liabilities and stockholders' equity.............  $  49,628  $  43,338   $  26,965
                                                               ---------  ---------  -----------
                                                               ---------  ---------  -----------
</TABLE>
 
                See notes to consolidated financial statements.
 

                                      2
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            TEN MONTHS ENDED
                                                                YEAR ENDED MAY 31              MARCH 31,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
                                                                                              (UNAUDITED)
<S>                                                      <C>        <C>        <C>        <C>        <C>
Revenues...............................................  $  33,503  $  33,784  $  37,054  $  30,369  $  28,964
Less agency commissions and discounts..................      4,394      4,082      4,553      3,730      3,570
                                                         ---------  ---------  ---------  ---------  ---------
Net revenue............................................     29,109     29,702     32,501     26,639     25,394
Operating expenses:
  Production...........................................      6,876      6,466      6,472      5,416      4,697
  Real estate rental...................................      6,763      7,143      7,556      6,212      6,021
  Selling..............................................      2,364      2,773      2,545      2,108      1,803
  General and administrative...........................      4,951      5,294      5,388      4,391      3,509
  Depreciation and amortization........................      6,726      6,816      7,201      6,589      5,073
                                                         ---------  ---------  ---------  ---------  ---------
                                                            27,680     28,492     29,162     24,716     21,103
                                                         ---------  ---------  ---------  ---------  ---------
Operating profit.......................................      1,429      1,210      3,339      1,923      4,291
Interest...............................................      3,613      3,479      3,062      2,601      1,769
Gain on sale of assets.................................     --         --         --         --         (9,983)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) before income taxes..................     (2,184)    (2,269)       277       (678)    12,505
Income taxes...........................................     --         --         --         --          2,441
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss)......................................     (2,184)    (2,269)       277       (678)    10,064
Dividends on preferred stock...........................       (594)    --         --         --           (587)
                                                         ---------  ---------  ---------  ---------  ---------
Net income (loss) applicable to common shares..........  $  (2,778) $  (2,269) $     277  $    (678) $   9,477
                                                         ---------  ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                See notes to consolidated financial statements.
 

                                      3
<PAGE>
                              NOA HOLDING COMPANY
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          PREFERRED STOCK   CLASS A COMMON     CLASS B COMMON
                                                                STOCK              STOCK         ADDITIONAL
                                          ---------------  ----------------  ------------------   PAID-IN    RETAINED
                                          SHARES   AMOUNT   SHARES    AMOUNT   SHARES    AMOUNT   CAPITAL    DEFICIT
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
<S>                                       <C>      <C>     <C>        <C>    <C>         <C>     <C>         <C>
Balance at May 31, 1992.................  1,000    $--     81,693.70  $  1    13,199.82  $--     $19,228     $ (3,612)
  Dividends declared....................   --       --        --       --        --       --       --            (594)
  Net loss..............................   --       --        --       --        --       --       --          (2,184)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1993.................  1,000     --     81,693.70     1    13,199.82   --      19,228       (6,390)
  Dividends declared....................   --       --        --       --        --       --       --            (305)
  Dividends in-kind.....................   --       --        --       --        --       --         296         (296)
  Net loss..............................   --       --        --       --        --       --       --          (2,269)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1994.................  1,000     --     81,693.70     1    13,199.82   --      19,524       (9,260)
  Dividends in-kind.....................   --       --        --       --        --       --         961         (656)
  Proceeds from issuance of stock.......   --       --        --       --      3,852.63   --       --           --
  Stock redemptions relative to the sale
   of Pony Panels.......................   --       --     (7,599.32)  --     (9,754.26)  --      (1,372)       --
  Repurchases of stock..................   --       --     (1,174.44)  --     (1,126.03)  --        (270)       --
  Compensation expense on stock
   issuances............................   --       --        --       --        --       --          14        --
  Net income............................   --       --        --       --        --       --       --             277
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at May 31, 1995.................  1,000    $--     72,919.94  $  1     6,172.16  $  --   $18,857     $ (9,639)
  Net income (unaudited)................   --       --        --       --        --       --       --           9,477
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
Balance at March 31, 1996 (unaudited)...  1,000    $       72,919.94  $  1     6,172.16  $--     $18,857     $   (162)
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
                                          ------   ------  ---------  -----  ----------  ------  ---------   --------
</TABLE>
 
                See notes to consolidated financial statements.
 

                                       4
<PAGE>
                              NOA HOLDING COMPANY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              TEN MONTHS ENDED
                                                                  YEAR ENDED MAY 31              MARCH 31,
                                                           -------------------------------  --------------------
                                                             1993       1994       1995       1995       1996
                                                           ---------  ---------  ---------  ---------  ---------
                                                                                                (UNAUDITED)
<S>                                                        <C>        <C>        <C>        <C>        <C>
OPERATING ACTIVITIES
Net income (loss)........................................  $  (2,184) $  (2,269) $     277  $    (678) $   9,477
Adjustments to reconcile to net cash provided by
 operating activities:
  Depreciation and amortization..........................      6,726      6,816      7,201      6,589      5,073
  Gain on sale of assets.................................     --         --         --         --         (9,983)
  Deferred tax provision.................................                                                    550
  Barter revenue resulting from purchases of equipment...       (108)    --         --         --         --
  Stock compensation expense.............................     --         --             14     --         --
  Changes in operating assets and liabilities:
    Accounts receivable..................................       (444)       (57)      (320)       118         (7)
    Other current and noncurrent assets..................        (36)       628         98         66       (123)
    Accounts payable.....................................        191        144         45       (108)    --
    Accrued expenses, deferred revenue and other.........          5       (477)       (59)      (231)      (452)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided by operating activities................      4,150      4,785      7,256      5,756      4,535
                                                           ---------  ---------  ---------  ---------  ---------
INVESTING ACTIVITIES
Capital expenditures for signs...........................       (928)    (1,459)    (1,636)    (1,146)    (1,164)
Proceeds from disposal of signs..........................        150        301         51         26        106
Other capital expenditures...............................     --           (242)      (338)      (293)      (235)
Proceeds from the sale of assets.........................     --         --            542        542     21,784
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in investing activities....................       (778)    (1,400)    (1,381)      (871)    20,491
                                                           ---------  ---------  ---------  ---------  ---------
FINANCING ACTIVITIES
Net borrowings from bank.................................     --            200     --         --          1,500
Dividends paid...........................................       (594)      (296)    --         --         --
Increase in preferred stock..............................     --         --         --         --            540
Principal payments of bank debt..........................     (3,100)    (3,043)    (5,157)    (4,357)   (27,700)
Payments to revise credit agreement......................     --         --           (669)      (668)    --
Principal payments on notes payable......................     --         --            (38)    --            (90)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash used in financing activities....................     (3,694)    (3,139)    (5,864)    (5,025)   (25,750)
                                                           ---------  ---------  ---------  ---------  ---------
Net cash provided........................................       (322)       246         11       (140)      (724)
Cash at beginning at of period...........................      1,695      1,373      1,619      1,619      1,630
                                                           ---------  ---------  ---------  ---------  ---------
Cash at end of period....................................  $   1,373  $   1,619  $   1,630  $   1,479  $     906
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    Supplemental schedule of noncash operating and investing activities:
 
       The Company sold the net assets of Pony Panels on August 31, 1994 as part
       of  a stock  redemption. The  book value of  the net  assets sold totaled
       approximately $1,900,000.
 
       The  Company  incurred  long-term  obligations  of  $270,000  for   stock
       redemptions made during the year ended May 31, 1995.
 
       Purchases  of equipment resulting from barter agreements totaled $108,000
       for the year ended May 31, 1993. There were no such purchases in 1994 and
       1995.
 
                See notes to consolidated financial statements.
 

                                      5
<PAGE>
                              NOA HOLDING COMPANY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  MAY 31, 1995
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    PRINCIPLES OF CONSOLIDATION
 
    The  accompanying  financial  statements  consolidate  the  accounts  of NOA
Holding Company (formerly  McCarty Holding Company,  Inc.) and its  wholly-owned
subsidiary,  Naegele Outdoor Advertising  Company. All intercompany transactions
have been eliminated in consolidation.
 
    REVENUE RECOGNITION
 
    Advertising  revenue  is  recognized  monthly  over  the  period  in   which
advertisement  displays are posted on the advertising structures. A full month's
revenue is recognized in the first  month of posting. The direct costs  incurred
to  produce  the  related  advertisements  are  expensed  as  incurred. Payments
received in advance of billings are recorded as deferred revenue.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment  are  carried  at  cost.  Maintenance,  repairs  and
renewals,  which  neither  materially add  to  the  value of  the  property, nor
appreciably prolong its life, are charged to expense as incurred.
 
    Depreciation of property and equipment is provided on declining balance  and
straight-line methods over useful lives of 3 to 25 years.
 
    INTANGIBLE ASSETS
 
    Intangibles assets are carried and are amortized on the straight-line method
over  useful lives of  5 to 40  years. Goodwill represents  the cost of acquired
businesses in excess of  amounts assigned to tangible  and intangible assets  at
the date of acquisition.
 
    INVENTORIES
 
    Inventories  consist principally of supplies and are stated at lower of cost
or market as determined on a first-in, first-out basis.
 
    INCOME TAXES
 
    Income  taxes  are  computed  in  accordance  with  Statement  of  Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes".
 
    BARTER TRANSACTIONS
 
    The  Company occasionally enters into  agreements to trade advertising space
for goods or services.  Prior to December  8, 1992, the  Company did not  record
such  arrangements as revenue unless the  items bartered for were capital items.
The impact on revenues and expense of barter transactions not recorded in fiscal
1993 was $164,000.
 
    RECLASSIFICATION
 
    Certain amounts previously reported in 1993 and 1994 have been  reclassified
to conform to the 1995 presentation.
 
    INTERIM FINANCIAL INFORMATION
 
    The  interim financial information as of March 31, 1996 and 1995 and for the
ten months then ended has been prepared from the unaudited financial records  of
the  Company  and,  in  the  opinion  of  management,  reflects  all adjustments
necessary for  a fair  presentation of  the financial  position and  results  of
operations and of cash flows for the respective interim periods. All adjustments
were of a normal and recurring nature.
 

                                      6
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
2.  ACQUISITIONS
    Effective   January  19,  1994,  the   Company  purchased  Atlantic  Outdoor
Advertising, Inc.  for  $1  million.  The acquisition  was  recorded  using  the
purchase method of accounting for business combinations.
 
3.  PROPERTY AND EQUIPMENT
    Property and equipment consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                           ESTIMATED
                                                                     1994       1995      USEFUL LIFE
                                                                   ---------  ---------  -------------
                                                                      (IN THOUSANDS)
<S>                                                                <C>        <C>        <C>
Land.............................................................  $   1,235  $   1,294       --
Advertising structures...........................................     24,825     25,256       20 years
Buildings........................................................        491        491    10-25 years
Machinery and equipment..........................................      1,180      1,201        6 years
Office furniture and equipment...................................      1,896      1,865     5-10 years
Automobiles and trucks...........................................      1,045      1,124        5 years
Other............................................................        384        370     3-10 years
                                                                   ---------  ---------
                                                                      31,056     31,601
Less accumulated depreciation....................................      7,494      9,244
                                                                   ---------  ---------
                                                                   $  23,562  $  22,357
                                                                   ---------  ---------
                                                                   ---------  ---------
</TABLE>
 
4.  INTANGIBLES
    The intangibles consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                             ESTIMATED
                                                                        1994       1995     USEFUL LIFE
                                                                      ---------  ---------  -----------
                                                                         (IN THOUSANDS)
<S>                                                                   <C>        <C>        <C>
Advertising site leases.............................................  $  22,760  $  21,762     7 years
Covenant not to compete.............................................      3,118      3,129     5 years
Goodwill............................................................      2,159      2,030    40 years
Loan costs..........................................................      2,028      2,697     6 years
Organization costs..................................................        506        503     5 years
                                                                      ---------  ---------
                                                                         30,571     30,121
Less accumulated amortization.......................................     13,066     17,747
                                                                      ---------  ---------
                                                                      $  17,505  $  12,374
                                                                      ---------  ---------
                                                                      ---------  ---------
</TABLE>
 
    The  advertising site leases and covenant not  to compete were recorded as a
result of an acquisition  in May 1991. Their  cost represents management's  best
estimate  of the fair value at the date of acquisition. The loan costs represent
fees paid to obtain a bank term loan and line of credit in 1991 and to refinance
the term loan and  line of credit  in August 1994. In  connection with the  loan
refinancing,  the Company wrote-off approximately $1 million of unamortized loan
costs. The  organization  costs are  management's  estimate of  the  portion  of
various fees paid which are allocable to this asset.
 

                                      7
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT
    Long-term debt consists of the following at May 31:
 
<TABLE>
<CAPTION>
                                                                           1994       1995
                                                                         ---------  ---------
                                                                            (IN THOUSANDS)
<S>                                                                      <C>        <C>
Revolving Credit Commitment under the Amended and Restated Credit
 Agreement dated August 31, 1994.......................................  $      --  $  30,700
Term loans under the Credit Agreement dated as of May 22, 1991.........     35,657     --
Revolving Credit Loan under the Credit Agreement dated as of May 22,
 1991..................................................................        200     --
Subordinated note payable, annual installments of $52 through July
 1997, plus quarterly interest payments at prime.......................         --        157
Subordinated notes payable, annual installments of $38 through March
 1997, plus quarterly interest payments at prime.......................         --         75
                                                                         ---------  ---------
                                                                            35,857     30,932
Less current portion...................................................      6,200        608
                                                                         ---------  ---------
                                                                         $  29,657  $  30,324
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>
 
    The  Company amended  and restated its  bank Credit Agreement  on August 31,
1994 and established a Revolving Credit  Commitment of up to $38,000,000 and  an
Acquisition  Loan  Commitment of  up  to $5,000,000.  Both  commitments decrease
quarterly each fiscal  year and terminate  on February 28,  2001. The  available
Revolving  Credit Commitment at May 31, 1995  was $32,800,000. At year end there
were no borrowings against the  $5,000,000 Acquisition Loan Commitment. As  part
of  the Agreement, interest on the first $20,000,000 of debt is payable under an
Interest Rate Protect Plan ("IPP"). The IPP  provides for a fixed rate of  6.28%
plus  applicable margin (2.5% at  May 31, 1995) for a  period of three years and
began August 5, 1994. The Amended and Restated Credit Agreement also enables the
Company to borrow the remainder of the debt  at a rate equal to either the  Loan
Interbank  Offered Rate (LIBOR)  plus 3.0% or  at the Lending  Agent's base rate
plus 1.75%.  In addition,  the  Company can  realize  lower borrowing  rates  if
certain  financial results are achieved.  At May 31, 1995,  the interest rate in
effect was LIBOR plus 2.5%.
 
    The Company is obligated to pay loan  commitment fees to the banks equal  to
one-half of 1% of the average daily unused portion of the commitments.
 
    The  bank has issued a  letter of credit to  the Company's insurance carrier
totaling $323,000 at the end of fiscal 1994 and 1995.
 
    All common shares of  the Company are pledged  as collateral for the  Credit
Agreement;   accordingly,  substantially   all  of  the   Company's  assets  are
effectively pledged as collateral.
 
    The Credit  Agreement  contains  certain  restrictive  covenants  which  the
Company  must comply with on a continuing basis. The Company is restricted as to
borrowings, dividend payments, acquisitions, stock repurchases, sales of  assets
and capital expenditures.
 
    During  fiscal  1995,  the  Company entered  into  certain  stock redemption
agreements to repurchase 1,174.44  shares of Class A  Common Stock and  1,126.03
shares  of Class B Common  Stock. As part of  the agreements, the Company issued
subordinated promissory notes totaling approximately $270,000.
 
    Total interest paid on  all debt was  $3,849,000, $3,528,000 and  $3,468,000
for fiscal 1993, 1994 and 1995, respectively.
 

                                      8
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
5.  DEBT (CONTINUED)
    Aggregate  annual maturities of  long-term debt during  the five-year period
ending May 31, 2000 are (in thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     608
  1997.............................................................      4,365
  1998.............................................................      6,227
  1999.............................................................      7,600
  2000.............................................................      7,600
</TABLE>
 
6.  INCOME TAXES
    At May  31, 1995,  the  Company had  net  operating loss  carryforwards  for
federal  income tax purposes of  approximately $8.0 million. These carryforwards
expire between  May 31,  2006 and  2010.  During the  current fiscal  year,  the
Company  utilized approximately $625,000 of  net operating loss carryforwards to
offset current year taxable income.
 
    Components of deferred tax assets and liabilities are (in thousands):
 
<TABLE>
<CAPTION>
                                                                             1994       1995
                                                                           ---------  ---------
                                                                              (IN THOUSANDS)
<S>                                                                        <C>        <C>
Deferred tax assets:
  Loss carryforward......................................................  $   3,403  $   3,145
  Accrued expenses.......................................................        249        207
  Loan cost amortization.................................................         --        343
                                                                           ---------  ---------
                                                                               3,652      3,695
Deferred tax liabilities:
  Depreciation...........................................................        857      1,090
  Bad debt allowance.....................................................         33         36
                                                                           ---------  ---------
                                                                                 890      1,126
                                                                           ---------  ---------
Net deferred tax assets before valuation allowance.......................      2,762      2,569
Less valuation allowance.................................................      2,762      2,569
                                                                           ---------  ---------
Net deferred tax assets..................................................  $      --  $      --
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
7.  EMPLOYEE BENEFIT PLAN
    The  Company  has  a  voluntary  defined  contribution  401(k)  savings  and
retirement  plan for  the benefit of  its nonunion employees  who may contribute
from 3%  to  10%  of  their  compensation. The  Company  has  no  obligation  to
contribute to the plan and made no contribution for fiscal 1993, 1994 and 1995.
 
8.  REDEEMABLE PREFERRED STOCK
    The  preferred stock is redeemable, subject  to certain restrictions, by the
Company at a price equal  to its value as  carried on the financial  statements.
The  Company also has the right to convert the preferred stock to debt at a rate
of $1,000 principal of debt to $1,000 liquidation value of the preferred  stock.
The  liquidation value of each of share  of preferred stock is $7,699 and $8,660
at May  31, 1994  and 1995,  respectively.  After May  22, 2001,  the  preferred
shareholders have the right to control the Board of Directors for the purpose of
selling the Company.
 
                                      9
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
8.  REDEEMABLE PREFERRED STOCK (CONTINUED)
    Subject  to certain bank restrictions, dividends on the preferred shares are
payable semi-annually at the rate of 8% either in cash or in-kind payments which
increase the liquidation value of the preferred stock. Should operating  profits
exceed  certain targets, the dividend rate increases to 12%. The minimum targets
for fiscal 1996 are $9,259 for each six month period.
 
9.  COMMON STOCK AND WARRANT
    The Class B common  stock is entirely owned  by key employees and  officers.
The  ownership vests  over a period  of five  years. In the  event of  a sale or
liquidation of the Company, the Class A common stock has a 10% return preference
over the Class B common stock.
 
    During fiscal 1995, the  Company implemented a stock  purchase plan for  its
key  employees. Under  the plan, 4,253  shares of  Class B common  stock will be
granted to the employees at a purchase price of $.10 per share. The shares  will
vest over a five year period. Approximately 3,853 shares had been granted by May
31, 1995.
 
    Additionally,  a warrant to purchase 5,000 shares of Class A common stock at
$144.75 per share was outstanding at May 31, 1994 and 1995. The warrant  expires
on May 22, 2006 and has no voting rights.
 
10. SALES OF PONY PANELS
    Only  July 22, 1994, the Company entered  into an agreement with The McCarty
Company ("McCarty") under which McCarty acquired  all of the assets of the  Pony
Panels  division (excluding cash)  in exchange for  McCarty's assumption of Pony
Panel's liabilities, delivery  of 7,599.32 shares  of Class A  Common Stock  and
9,754.26  shares of Class B Common Stock of NOA Holding Company, and cash in the
amount of $542.
 
11. COMMITMENTS AND CONTINGENCIES
    The City of Jacksonville, Florida has  enacted a number of ordinances  which
would  require  the  removal of  outdoor  advertising structures  which  are not
located on  federal  aid  primary and/or  interstate  highways.  Management  has
vigorously  contested the validity of these  ordinances for the last four years.
In March 1995, the  Company reached a settlement  with the City of  Jacksonville
and  Capsigns, Inc. and has agreed to  remove 711 billboards faces over a period
of 20 years.
 
    The Company is also involved in litigation with various other municipalities
and regulatory agencies as the result of condemnation proceedings and  licensing
and  permit renewal disputes,  which could result in  the removal of advertising
structures.
 
    Management believes, based  upon the information  currently available,  that
the  settlement with the City of Jacksonville and Capsigns, Inc., along with the
outcomes of  the various  actions  described above,  will  not have  a  material
adverse  effect on the consolidated financial condition or results of operations
of the Company.
 
    During  fiscal  1995,  the  Company  became  a  party  to  certain  material
litigation.  The action alleges that a former billposting employee, while in the
process of posting  a billboard,  fell to the  ground (because  the platform  on
which  he was working gave way) and suffered significant injuries. It is alleged
that these injuries have precluded him from seeking any gainful employment. This
matter involves  a  significant  level issue  concerning  the  exclusive  remedy
provision of workers' compensation law in Minnesota. Minnesota law provides that
an  employer  providing  workers'  compensation  benefits  is  immune  from tort
liability. It is  the Company's  contention that, because  the Company  provided
workers'  compensation benefits to the former  employee, the Company is entitled
to tort immunity.
 
                                      10
<PAGE>
                              NOA HOLDING COMPANY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  MAY 31, 1995
 
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
    The Plaintiff disputes the  Company's interpretation of  the law and  argues
that  the tort suit can go forward. This  matter was argued before a trial judge
on February 28,  1995, who ruled  in favor of  the Plaintiff. An  appeal to  the
Minnesota Court of Appeals is currently pending.
 
    The  Plaintiff has also made a demand of approximately $4.9 million for lost
wages and pain and  suffering. An attempt  to amend this  complaint and state  a
claim  for punitive damages has  also been made. The Court  has not yet acted on
the amendment.
 
    At this time it is  not possible to estimate  the probable outcome of  these
actions  and, accordingly,  the Company  has not  established a  reserve for the
outcome of this litigation.
 
    The Company leases the facility in Minneapolis from the Company's  preferred
stockholder  with annual rents of $480,000,  exclusive of operating costs, which
commenced May of 1993 and continues through May of 2001.
 
    The Company  is  required to  make  the following  minimum  operating  lease
payments  for equipment and facilities  under noncancelable lease agreements (in
thousands):
 
<TABLE>
<S>                                                                  <C>
Year ending May 31:
  1996.............................................................  $     552
  1997.............................................................        552
  1998.............................................................        552
  1999.............................................................        557
  2000.............................................................        557
  Thereafter.......................................................        704
                                                                     ---------
                                                                     $   3,474
                                                                     ---------
                                                                     ---------
</TABLE>
 
    Rent expense for operating leases for the years ended May 31, 1993, 1994 and
1995 totaled $6,950,000, $6,837,000 and $7,268,000, respectively.
 
                                      11

<PAGE>
                                                                   EXHIBIT 99.4

                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
Universal Outdoor Holdings, Inc.
 
    We  have audited the accompanying statement  of revenues and direct expenses
of Ad-Sign  for  the  year  ended  December 31,  1995.  This  statement  is  the
responsibility  of the company's management. Our responsibility is to express an
opinion on this statement based on our audit.
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the statement of revenues and direct expenses
is free of material misstatement. An audit includes examining, on a test  basis,
evidence supporting the amounts and disclosures in the statement of revenues and
expenses.  An audit also  includes assessing the  accounting principles used and
significant estimates  made by  management, as  well as  evaluating the  overall
financial   statement  presentation.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.
 
    In our opinion, the statement of revenues and direct expenses audited by  us
presents  fairly, in all material respects,  the revenues and direct expenses of
Ad-Sign for  the year  ended December  31, 1995,  in conformity  with  generally
accepted accounting principles.
 
PRICE WATERHOUSE LLP
 
June 14, 1996
Chicago, Illinois
 
                                      1
<PAGE>
                                    AD-SIGN
                   STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<S>                                                                  <C>
Gross revenues.....................................................  $   2,804
Less agency commissions............................................        224
                                                                     ---------
  Net revenues.....................................................      2,580
                                                                     ---------
                                                                     ---------
 
Direct expenses:
  Direct advertising expenses......................................        338
  General and administrative expenses..............................        402
  Depreciation and amortization....................................        454
                                                                     ---------
                                                                         1,194
                                                                     ---------
Operating income...................................................  $   1,386
                                                                     ---------
                                                                     ---------
</TABLE>
 
    See accompanying notes to the statement of revenues and direct expenses.
 
                                      2
<PAGE>
                                    AD-SIGN
             NOTES TO THE STATEMENT OF REVENUES AND DIRECT EXPENSES
                      FOR THE YEAR ENDED DECEMBER 31, 1995
 
NOTE 1 -- BASIS OF PRESENTATION AND DESCRIPTION OF THE BUSINESS:
 
    The  Statement of Revenues  and Direct Expenses for  the year ended December
31, 1995 presents revenues from contracts for the 160 advertising display  faces
acquired  from Ad-Sign, Inc. by Universal  Outdoor Holdings, Inc. (Universal) in
the first quarter of 1996. This financial statement excludes operating  expenses
which  are not  directly related to  the assets acquired  by Universal. Although
Universal only acquired certain assets of Ad-Sign, Inc., this acquisition  meets
the  criteria for a "business acquired"  in accordance with Regulation S-X, Rule
3-05 of the Securities Exchange Act of 1934.
 
    Ad-Sign is an outdoor  advertising company which  owns and operates  outdoor
advertising  display  faces  principally  in  Chicago,  Illinois.  Ad-Sign sells
outdoor advertising space to national, regional and local advertisers.
 
NOTE 2 -- SIGNIFICANT ACCOUNTING POLICIES:
 
    The preparation  of  the  statement  of  revenues  and  direct  expenses  in
conformity  with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of revenues  and
expenses  during the  reported period.  Actual results  could differ  from those
estimates. The significant accounting policies used in the preparation of  these
financial statements are as follows.
 
REVENUES AND DIRECT EXPENSES
 
    Advertising revenues are generated from contracts with advertisers generally
covering  periods of one  to twelve months.  Ad-Sign recognizes revenues ratably
over the contract term and defers customer prepayment of advertising fees. Costs
incurred for the production  of outdoor advertising  displays are recognized  in
the initial month of the contract or as incurred during the contract period.
 
PREPAID LAND RENTS
 
    Most of Ad-Sign's outdoor advertising structures are located on leased land.
Land  rents are typically paid in advance for periods ranging from one to twelve
months. Prepaid land rents are expenses ratably over the related rental term.
 
NOTE 3 -- SUBSEQUENT EVENT:
 
    In the first quarter of 1996,  Ad-Sign, Inc. entered into an asset  purchase
agreement  with Universal Outdoor Holdings, Inc. Under this agreement, Universal
purchased 160 advertising display faces in the Chicago market for $12.5 million.
 
                                      3

<PAGE>
                                                                   EXHIBIT 99.5

                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors of
POA Acquisition Corporation
 
    In  our opinion, the accompanying balance  sheets and the related statements
of operations, of  changes in  shareholders' equity  and of  cash flows  present
fairly,  in all  material respects,  the financial  position of  POA Acquisition
Corporation at  September 30,  1996 and  December  31, 1995  and 1994,  and  the
results of their operations and their cash flows for the nine month period ended
September  30, 1996 and for  each of the two years  in the period ended December
31, 1995  in conformity  with generally  accepted accounting  principles.  These
financial  statements are  the responsibility  of the  Company's management; our
responsibility is to express an opinion  on these financial statements based  on
our  audits.  We conducted  our audits  of these  statements in  accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements  are
free  of material  misstatement. An audit  includes examining, on  a test basis,
evidence supporting the  amounts and  disclosures in  the financial  statements,
assessing  the  accounting principles  used  and significant  estimates  made by
management, and  evaluating the  overall  financial statement  presentation.  We
believe  that our  audits provide a  reasonable basis for  the opinion expressed
above.
 
PRICE WATERHOUSE LLP
 
Chicago, Illinois
February 28, 1997
 
                                      1
<PAGE>
                          POA ACQUISITION CORPORATION
                                 BALANCE SHEETS
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                  SEPTEMBER 30,            DECEMBER 31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Current assets:
  Cash..........................................................   $  3,534,128   $      811,352  $      727,690
  Accounts receivable...........................................      6,746,361        5,631,320       4,482,520
  Prepaid expenses..............................................      2,576,998        1,822,964       1,698,539
  Prepaid income taxes..........................................         43,875           43,875          51,629
  Deferred income taxes.........................................      3,314,000        3,213,848       2,596,951
                                                                  --------------  --------------  --------------
    Total current assets........................................     16,215,362       11,523,359       9,557,329
Deferred income taxes...........................................     10,040,258       11,835,410      14,269,374
Property, plant and equipment, net..............................     32,821,811       23,005,058      20,112,931
Other assets....................................................     38,741,579       41,854,491      46,266,092
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
 
                              LIABILITIES AND SHAREHOLDER'S EQUITY
Current liabilities:
  Accounts payable and accrued expenses.........................   $  4,289,460   $    2,992,112  $    3,432,619
  Current portion of long-term debt.............................      9,109,419        9,109,419       8,061,214
  Notes payable.................................................        416,000         --              --
                                                                  --------------  --------------  --------------
    Total current liabilities...................................     13,814,879       12,101,531      11,493,833
Long-term debt, less current portion............................     71,682,647       65,603,203      70,210,555
Shareholder's equity
  Common stock, $.01 par value:
    Authorized shares -- 2,000,000
    Issued and outstanding shares -- 100 for all periods
     presented..................................................              1                1               1
  Additional paid-in capital....................................     45,419,909       45,419,909      45,419,909
  Accumulated deficit...........................................    (33,098,426)     (34,906,326)    (36,918,572)
                                                                  --------------  --------------  --------------
    Total shareholder's equity..................................     12,321,484       10,513,584       8,501,338
                                                                  --------------  --------------  --------------
                                                                   $ 97,819,010   $   88,218,318  $   90,205,726
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      2
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE
                                                                   MONTHS ENDED    FOR THE YEARS ENDED DECEMBER
                                                                  SEPTEMBER 30,                31,
                                                                  --------------  ------------------------------
                                                                       1996            1995            1994
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Advertising revenues............................................   $ 38,380,932   $   45,830,359  $   41,737,266
Less commissions and discounts..................................     (3,520,734)      (4,393,319)     (3,865,492)
                                                                  --------------  --------------  --------------
                                                                     34,860,198       41,437,040      37,871,774
                                                                  --------------  --------------  --------------
Expenses:
  Operating.....................................................     10,077,666       11,775,891      11,151,065
  Selling, general and administrative...........................      9,307,799       10,698,212      10,283,413
  Amortization..................................................      3,811,034        5,061,849       5,208,589
  Depreciation..................................................      2,547,946        2,545,182       2,878,346
                                                                  --------------  --------------  --------------
                                                                     25,744,445       30,081,134      29,521,413
                                                                  --------------  --------------  --------------
Income from operations..........................................      9,115,753       11,355,906       8,350,361
                                                                  --------------  --------------  --------------
Other income (expense):
  Interest expense..............................................     (5,548,379)      (7,346,241)     (7,012,646)
  Loss on sale of a division....................................        --              --              (494,824)
  Loss on disposal of property and equipment, net...............       (346,974)         (64,332)       (329,056)
  Interest and other income.....................................        367,500           42,244          24,412
                                                                  --------------  --------------  --------------
                                                                     (5,527,853)      (7,368,329)     (7,812,114)
                                                                  --------------  --------------  --------------
Income before income taxes and extraordinary item...............      3,587,900        3,987,577         538,247
                                                                  --------------  --------------  --------------
Provision for income taxes:
  Current.......................................................        150,000          158,264          37,572
  Deferred......................................................      1,630,000        1,817,067       1,256,910
                                                                  --------------  --------------  --------------
                                                                      1,780,000        1,975,331       1,294,482
                                                                  --------------  --------------  --------------
Income (loss) before extraordinary item.........................      1,807,900        2,012,246        (756,235)
Extraordinary item:
  Loss on early extinguishment of debt, net of income tax
   expense of ($147,350)........................................        --              --              (244,552)
                                                                  --------------  --------------  --------------
Net income (loss)...............................................   $  1,807,900   $    2,012,246  $   (1,000,787)
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      3
<PAGE>
                          POA ACQUISITION CORPORATION
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                                      TOTAL
                                       COMMON     PREFERRED      ADDITIONAL       ACCUMULATED     SHAREHOLDER'S
                                        STOCK       STOCK      PAID-IN CAPITAL      DEFICIT          EQUITY
                                      ---------  ------------  ---------------  ---------------  ---------------
<S>                                   <C>        <C>           <C>              <C>              <C>
Balance at January 1, 1993..........  $       1  $     12,237  $    57,644,726  $   (28,262,869) $    29,394,095
  Net loss for 1993.................     --           --             --                (262,576)        (262,576)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balances at December 31, 1993.......          1        12,237       57,644,726      (28,525,445)      29,131,519
  Net loss for 1994.................     --           --             --              (1,000,787)      (1,000,787)
  Issuance of preferred stock.......     --           550,000        4,950,000        --               5,500,000
  Redemption of preferred stock.....     --          (562,237)     (17,174,817)       --             (17,737,054)
  Cumulative preferred stock
   dividends........................     --           --             --              (7,392,340)      (7,392,340)
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1994........          1       --            45,419,909      (36,918,572)       8,501,338
  Net income for 1995...............     --           --             --               2,012,246        2,012,246
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at December 31, 1995........          1       --            45,419,909      (34,906,326)      10,513,584
Net income for the nine months ended
 September 30, 1996.................     --           --             --               1,807,900        1,807,900
                                      ---------  ------------  ---------------  ---------------  ---------------
Balance at September 30, 1996         $       1  $    --       $    45,419,909  $   (33,098,426) $    12,321,484
                                      ---------  ------------  ---------------  ---------------  ---------------
                                      ---------  ------------  ---------------  ---------------  ---------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      4
<PAGE>
                          POA ACQUISITION CORPORATION
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                         FOR THE NINE
                                                                         MONTHS ENDED       FOR THE YEARS ENDED
                                                                        SEPTEMBER 30,          DECEMBER 31,
                                                                        --------------  ---------------------------
                                                                             1996           1995           1994
                                                                        --------------  -------------  ------------
<S>                                                                     <C>             <C>            <C>
OPERATING ACTIVITIES
Net income (loss).....................................................   $  1,807,900   $   2,012,246  $ (1,000,787)
Adjustments to reconcile net income (loss) to net cash provided by
 operating activities:
  Amortization........................................................      3,811,034       5,061,849     5,208,589
  Depreciation........................................................      2,547,946       2,545,182     2,878,346
  Deferred income taxes...............................................      1,695,000       1,817,067     1,123,867
  Loss on sale of division............................................        --             --             494,824
  Loss on disposal of property and equipment, net.....................        346,977          64,332       329,056
  Provision for bad debts.............................................        176,000          64,285       375,190
  Changes in operating assets and liabilities:
    Increase in accounts receivable...................................       (957,596)     (1,213,085)     (523,087)
    Increase in prepaid expenses......................................       (574,486)       (124,425)     (253,802)
    Decrease (increase) in prepaid income taxes.......................        --                7,754       (27,786)
    Decrease (increase) in other assets...............................       (126,183)       (500,248)   (2,511,167)
    (Increase) decrease in accounts payable and accrued expenses......      1,253,284        (440,507)      772,507
                                                                        --------------  -------------  ------------
Net cash provided by operating activities.............................      9,979,876       9,294,450     6,865,750
                                                                        --------------  -------------  ------------
INVESTING ACTIVITIES
Proceeds from sale of division........................................        --             --           2,000,000
Proceeds from disposal of property and equipment......................        367,500         227,854       101,463
Payments for acquisitions net of cash acquired........................     (9,898,338)       --             --
Purchases of property, plant and equipment............................     (3,805,706)     (5,729,495)   (1,787,528)
Purchases of intangibles..............................................        --             (150,000)      --
                                                                        --------------  -------------  ------------
Net cash provided by (used in) investing activities...................    (13,336,544)     (5,651,641)      313,935
                                                                        --------------  -------------  ------------
FINANCING ACTIVITIES
Proceeds from long-term borrowings....................................     13,147,633       4,500,000    83,023,442
Payments of long-term debt............................................     (7,068,189)     (8,059,147)  (70,696,101)
Proceeds from issuance of preferred stock.............................        --             --           5,500,000
Redemption of preferred stock.........................................        --             --         (17,737,054)
Dividends paid........................................................        --             --          (7,392,340)
                                                                        --------------  -------------  ------------
Net cash (used in) provided by financing activities...................      6,079,444      (3,559,147)   (7,302,053)
                                                                        --------------  -------------  ------------
Net increase (decrease) in cash.......................................      2,722,776          83,662      (122,368)
Cash at beginning of year.............................................        811,352         727,690       850,058
                                                                        --------------  -------------  ------------
Cash at end of year...................................................      3,534,128   $     811,352  $    727,690
                                                                        --------------  -------------  ------------
                                                                        --------------  -------------  ------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      5
<PAGE>
                          POA ACQUISITION CORPORATION
                         NOTES TO FINANCIAL STATEMENTS
 
NOTE 1 -- ORGANIZATION
    On   January  31,  1989,  Outdoor   Advertising  Holdings,  Inc.  (Holdings)
contributed its shares  of POA Acquisition  Corporation (Company) common  stock,
along  with cash,  to Peterson  Acquisition, Inc.  (Acquisition), a wholly-owned
subsidiary  of  Holdings.  Acquisition   immediately  purchased  the   Company's
outstanding  common shares under  the terms of  an Agreement and  Plan of Merger
dated December 21,1988. Acquisition was subsequently merged into the Company and
its outstanding shares were converted into  one hundred shares of the  Company's
common stock.
 
    The  merger  was  accounted for  as  a  purchase with  a  purchase  price of
$33,279,550 (including acquisition  costs of  $4,448,023). Certain  individuals,
who  were former  shareholders of  the Company, own  shares of  Holdings and are
included in the management  of Holdings and the  Company. The Company  allocated
the purchase price among the assets acquired and liabilities assumed, based upon
the  respective  fair values  of  the assets  and  liabilities, with  the excess
purchase price recorded as goodwill.
 
    The Company provides outdoor advertising services in the states of  Florida,
South  Carolina and Tennessee. Approximately 70% of the business is in the State
of Florida.
 
NOTE 2 -- ACCOUNTING POLICIES
 
    PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment is stated at cost. Depreciation for  financial
reporting  purposes is computed  by the straight-line  method over the estimated
useful lives of the various classes of assets as follows:
 
<TABLE>
<S>                                                              <C>
Buildings......................................................  28-30 years
Advertising structures.........................................     12 years
Equipment......................................................    2-7 years
</TABLE>
 
    The Company  uses the  accelerated  Cost Recovery  System and  the  Modified
Accelerated Cost Recovery System for income tax reporting purposes.
 
    OTHER ASSETS
 
    Loan  costs  incurred  in  connection  with  obtaining  financing  have been
deferred and are being amortized over the life of the loans. Goodwill represents
the excess of  the cost of  acquired businesses  over the fair  market value  at
acquisition of the specifically identified assets.
 
    Intangible assets are being amortized over the following periods:
 
<TABLE>
<S>                                                               <C>
Advertising structure leases....................................  8-10 years
Goodwill........................................................    40 years
Deferred loan costs.............................................   1-6 years
</TABLE>
 
    INCOME TAXES
 
    The  Company follows  the liability method  of accounting  for income taxes.
Deferred income taxes  relate to the  net tax effects  of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes.
 
    ADVERTISING REVENUE
 
    Advertising revenue is recognized ratably on a monthly basis over the period
in which advertisement displays are posted on the advertising structures.
 
    ADVERTISING STRUCTURE RENTALS
 
    Advertising structure  lease  rentals  are generally  paid  in  advance  and
charged to expense over the life of the lease.
 
                                      6
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 2 -- ACCOUNTING POLICIES (CONTINUED)
    INTEREST RATE SWAP AND INTEREST CAP AGREEMENTS
 
    The  Company  has entered  into  interest rate  swap  and interest  rate cap
agreements to effectively convert a portion of its variable-rate borrowings into
fixed-rate obligations.  The amount  to be  received or  paid related  to  these
agreements  is recognized over the  lives of the agreements  as an adjustment to
interest expense.
 
    BARTER TRANSACTIONS
 
    The Company enters into agreements  to provide outdoor advertising  services
in  exchange  for  various  goods  and  services  of  their  customers.  Revenue
recognized from  these  transactions  approximated  $1,183,354,  $1,497,000  and
$830,000  for the nine month  period ended September 30,  1996 and for the years
ended December 31, 1995 and 1994, respectively.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that affect  the amounts  reported in the  financial statements  and
accompanying notes. Actual results could differ from those estimates.
 
    FINANCIAL INSTRUMENTS
 
    The  carrying  amounts of  cash, accounts  receivable, accounts  payable and
long-term debt at September 30, 1996 approximate fair value.
 
    ACCOUNTING STANDARD
 
    In March  1995,  the  FASB  issued  Statement  No.  121  ("SFAS  No.  121"),
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be  Disposed Of," which requires impairment  losses to be recorded on long-lived
assets used in  operations when  indicators of  impairment are  present and  the
undiscounted  cash flows estimated to be generated by those assets are less than
the assets' carrying  amount. Statement  121 also addresses  the accounting  for
long-lived  assets that are expected to be disposed of. As of September 30, 1996
there were no indications of impairment that would effect the carrying value  of
assets.
 
NOTE 3 -- ACCOUNTS RECEIVABLE
    Accounts receivable consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade....................................................   $  7,308,087   $   5,701,472  $   4,493,568
Employee notes and other.................................        293,356         463,300        458,119
                                                           --------------  -------------  -------------
                                                               7,601,443       6,164,772      4,951,687
Less allowance for uncollectible accounts................       (855,082)       (533,452)      (469,167)
                                                           --------------  -------------  -------------
                                                            $  6,746,361   $   5,631,320  $   4,482,520
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
    Included  in  employee  notes  and  other  are  notes  and  accrued interest
aggregating $109,176 as of  September 30, 1996 and  $279,473 and $299,269 as  of
December 31, 1995 and 1994, respectively, from common shareholders.
 
                                      7
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 4 -- PREPAID EXPENSES
    Prepaid expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Lease rental payments....................................   $  1,476,562   $   1,261,795  $   1,065,874
Maintenance supplies.....................................        518,009          94,581        133,268
Other....................................................        582,427         466,588        499,397
                                                           --------------  -------------  -------------
                                                            $  2,576,998   $   1,822,964  $   1,698,539
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
NOTE 5 -- PROPERTY, PLANT AND EQUIPMENT
    Property,  plant  and  equipment  are  stated at  cost  and  consist  of the
following:
 
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Land................................................  $     2,466,681  $     2,466,681  $     2,466,681
Buildings...........................................        2,077,423        2,074,084        2,011,256
Advertising structures..............................       42,876,007       31,857,123       27,446,874
Equipment...........................................        4,612,869        3,602,942        2,978,167
                                                      ---------------  ---------------  ---------------
                                                           52,032,980       40,000,830       34,902,978
Less accumulated depreciation.......................      (19,211,169)     (16,995,772)     (14,790,047)
                                                      ---------------  ---------------  ---------------
                                                      $    32,821,811  $    23,005,058  $    20,112,931
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
 
NOTE 6 -- OTHER ASSETS
    Other assets consist of the following:
 
<TABLE>
<CAPTION>
                                                       SEPTEMBER 30,             DECEMBER 31,
                                                      ---------------  --------------------------------
                                                           1996             1995             1994
                                                      ---------------  ---------------  ---------------
<S>                                                   <C>              <C>              <C>
Goodwill............................................  $    45,811,889  $    45,239,949  $    45,239,949
Advertising structure leases, at cost...............       26,204,360       26,096,863       26,021,863
Non-compete and other, at cost......................        6,514,322        6,495,641        6,420,390
Deferred loan costs.................................        3,403,069        3,403,065        2,903,068
                                                      ---------------  ---------------  ---------------
                                                           81,933,640       81,235,518       80,585,270
Less accumulated amortization.......................      (43,192,061)     (39,381,027)     (34,319,178)
                                                      ---------------  ---------------  ---------------
                                                      $    38,741,579  $    41,854,491  $    46,266,092
                                                      ---------------  ---------------  ---------------
                                                      ---------------  ---------------  ---------------
</TABLE>
 
NOTE 7 -- ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts payable and accrued expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                           SEPTEMBER 30,           DECEMBER 31,
                                                           --------------  ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Trade accounts payable...................................   $    295,576   $   1,285,008  $   1,794,814
Accrued compensation and other...........................      3,964,353       1,677,573      1,623,766
Accrued interest.........................................         29,531          29,531         14,039
                                                           --------------  -------------  -------------
                                                            $  4,289,460   $   2,992,112  $   3,432,619
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
                                      8
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 8 -- LONG-TERM DEBT
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                        SEPTEMBER 30,            DECEMBER 31,
                                                        --------------  ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Notes payable to banks................................   $ 80,650,000   $   74,500,000  $   78,000,000
Other long-term debt..................................        142,066          212,622         271,769
                                                        --------------  --------------  --------------
                                                           80,792,066       74,712,622      78,271,769
Less amounts due within one year......................     (9,109,419)      (9,109,419)     (8,061,214)
                                                        --------------  --------------  --------------
                                                         $ 71,682,647   $   65,603,203  $   70,210,555
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
 
    In January 1994, the Company refinanced its notes payable to banks, paid off
the unsecured  subordinated  notes  payable  to  investment  banking  firms  and
redeemed the 14% Series A senior redeemable cumulative preferred stock with term
notes   and  revolving   credit  notes  totaling   $83,000,000  and  $7,000,000,
respectively. Notes payable to banks are  term notes and revolving credit  notes
are  secured by all assets and common  stock of the Company. Interest is charged
on borrowings under the term notes  and revolving credit notes at the  Company's
discretion  at  either a  Eurodollar  base rate  or  an ABR  rate  determined in
accordance with the terms of the Credit Agreement. Interest on the term notes is
currently charged at a Eurodollar base rate determined at each interest  renewal
period.  The December 31, 1995 term notes  consist of a $54,500,000 borrowing at
8.19% and a $20,000,000 borrowing at  10.94%. On December 29, 1995, the  Company
amended  its Credit  Agreement to  allow for  an additional  $50,000,000 line of
credit available  for  acquisitions. No  borrowings  under this  amendment  have
occurred.  Long-term debt maturities over the  next five years are approximately
as follows: 1996 -- $9,109,419: 1997  -- $11,051,000: 1998 -- $13,048,000:  1999
- -- $21,505,000: 2000 -- $20,000,000 and $0 thereafter.
 
    The  refinancing of the  notes payable in 1994  resulted in an extraordinary
loss of $391,902 as a result of writing-off the unamortized portion of  deferred
loan costs related to those borrowings.
 
    The Company entered into interest rate swap and interest rate cap agreements
that  expire in 1997 with a notional  amount of $40,000,000 at December 31, 1995
to reduce the impact of changes in interest rates on its variable rate long-term
debt.
 
    The counterpart to the agreements is  a major financial institution. In  the
event  a  counterparty fails  to  meet the  terms of  an  interest rate  swap or
interest rate cap agreement, the Company's  exposure is limited to the  interest
rate   differential.  Credit  loss  from   counterparty  nonperformance  is  not
anticipated.
 
    The Company paid approximately $5,577,909, $7,331,000 and $7,570,000 in cash
for interest during the  nine month period ended  September 30, 1996 and  during
the years ended December 31, 1995 and 1994, respectively.
 
NOTE 9 -- EMPLOYEE BENEFITS PLANS
    The  Company has  a discretionary  defined contribution  plan which provides
retirement benefits to  substantially all employees.  The contributions made  to
this  plan were approximately $75,000 for  the nine month period ended September
30, 1996 and $100,000 in 1995 and 1994.
 
NOTE 10 -- INCOME TAXES
    At September 30, 1996, the Company had federal and state net operating  loss
carryforwards  for income tax purposes available to offset future taxable income
through 2006 to 2009. The Company  was subject to alternative minimum tax  which
is imposed at a 20% rate on the corporation's alternative minimum taxable income
in 1995. The alternative minimum tax expense for 1995 was $132,800. The tax paid
will be allowed as a credit carryover against regular tax in future periods. For
financial reporting
 
                                      9
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 10 -- INCOME TAXES (CONTINUED)
purposes,  no valuation allowance has been recognized to offset the deferred tax
assets related to  these carryforwards.  The tax  benefit of  any net  operating
losses  which are not utilized  will be recognized as  a current year expense in
the year of expiration.
 
    Deferred income taxes reflect the  net tax effects of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax assets as of September 30, 1996, are attributable  to
the  bad debt allowance, depreciation  and amortization differences, alternative
minimum tax, and net operating loss carryforwards.
 
    Components of the provision for income taxes for each period are as follows:
 
<TABLE>
<CAPTION>
                                                                                    YEAR ENDED
                                                                                   DECEMBER 31,
                                                           SEPTEMBER 30,   ----------------------------
                                                                1996           1995           1994
                                                           --------------  -------------  -------------
<S>                                                        <C>             <C>            <C>
Current
  Federal................................................   $    125,000   $     132,754  $      11,522
  State..................................................         25,000          25,510         26,050
                                                           --------------  -------------  -------------
Total current............................................   $    150,000   $     158,264  $      37,572
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
Deferred:
  Federal................................................   $  1,375,000   $   1,532,587  $   1,073,054
  State..................................................        255,000         284,480        183,856
                                                           --------------  -------------  -------------
Total deferred...........................................   $  1,630,000   $   1,817,067  $   1,256,910
                                                           --------------  -------------  -------------
                                                           --------------  -------------  -------------
</TABLE>
 
    The reconciliation of the statutory federal income tax rate to the Company's
effective rate is as follows:
 
<TABLE>
<CAPTION>
                                                                     NINE-MONTH         YEAR ENDED
                                                                    PERIOD ENDED       DECEMBER 31,
                                                                   SEPTEMBER 30,   --------------------
                                                                        1996         1995       1994
                                                                   --------------  ---------  ---------
<S>                                                                <C>             <C>        <C>
Income tax expense at the statutory rate.........................         34.0%        34.0%      34.0%
Goodwill.........................................................          9.8%         9.7%     175.1%
State taxes, net of federal benefit..............................          5.2%         5.1%      25.7%
Other............................................................          0.6%         0.7%       5.7%
                                                                        -------    ---------  ---------
                                                                          49.6%        49.5%     240.5%
                                                                        -------    ---------  ---------
                                                                        -------    ---------  ---------
</TABLE>
 
    Components of deferred tax assets for each year are as follows:
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                        SEPTEMBER 30,   ------------------------------
                                                             1996            1995            1994
                                                        --------------  --------------  --------------
<S>                                                     <C>             <C>             <C>
Deferred tax assets:
  Net operating loss carryforward.....................   $  3,000,000   $    3,000,000  $    2,444,000
  Charitable contribution carryforward................        --                 2,050        --
  Bad debt allowance..................................        344,000          254,347         176,407
  Accrued liabilities.................................         50,000           39,782          90,728
  Property and equipment..............................         11,000          141,450          87,150
  Alternative minimum tax credit......................        372,000          276,112         148,370
  Net operating loss carryforward.....................     11,434,258       13,391,143      16,269,565
                                                        --------------  --------------  --------------
Total deferred tax assets.............................   $ 15,211,258   $   17,104,884  $   19,216,220
                                                        --------------  --------------  --------------
                                                        --------------  --------------  --------------
</TABLE>
 
    The Company paid  income taxes of  $149,000 and $148,000  in 1995 and  1994,
respectively.
 
                                      10
<PAGE>
                          POA ACQUISITION CORPORATION
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 11 -- COMMITMENTS AND CONTINGENCIES
 
    LEASES
 
    The  Company  leases  office space  under  various  non-cancelable operating
leases. Minimum lease payments under these leases are approximately as  follows:
1996  -- $28,750; 1997  -- $136,000 and  $0 thereafter. The  Company also leases
land for advertising structures under  operating leases which are cancelable  or
which have terms of less than one year.
 
    Rent  expense charged to operations amounted to approximately $6,548,000 for
the nine months ended September 30,  1996 and $7,461,000 and $6,947,000 in  1995
and 1994, respectively.
 
NOTE 12 -- ACQUISITIONS
    During  the year ended December 31, 1995, the Company acquired the assets of
three separate advertising entities.  Under the terms  of the transactions,  the
Company  acquired certain fixed assets, customer lists and advertising leases of
these entities  for a  combined  total of  $3,710,000.  In connection  with  the
acquisition of the customer lists and advertising leases, intangible assets were
recorded  at a total of $150,000. The customer lists and advertising leases were
assigned useful lives of three and ten years, respectively.
 
    During the  nine  months ended  September  30, 1996,  the  Company  acquired
certain fixed assets, customer lists and advertising leases for a combined total
of  $10.0  million. In  connection with  the  acquisition, intangible  assets of
approximately $572,000 were recorded. The customer lists and advertising  leases
were  assigned useful  lives of three  and ten years,  respectively. Goodwill is
amortized over 40 years.
 
NOTE 13 -- SALE OF THE COMPANY
    On October 8,  1996, the  Company's parent, Holdings,  sold the  outstanding
capital stock of Holdings for approximately $240,000,000 in cash.
 
                                      11

<PAGE>
                                                                   EXHIBIT 99.6

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Stockholders of
Revere Holding Corp. and Subsidiaries:
 
    We  have  audited  the  accompanying consolidated  balance  sheet  of Revere
Holding Corp. (a Maryland corporation) and subsidiaries as of December 31, 1995,
and the related consolidated statements of operations, stockholders' equity  and
cash  flows  for  the  year  then  ended.  These  financial  statements  are the
responsibility of the Company's management. Our responsibility is to express  an
opinion on these financial statements based on our audit.
 
    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the financial  position of Revere  Holding Corp.  and
Subsidiaries,  as of December 31, 1995, and  the results of their operations and
their cash flows for the year then ended, in conformity with generally  accepted
accounting principles.
 
Arthur Andersen LLP
Baltimore, Maryland,
March 8, 1996
 
                                      1
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                 AS OF            AS OF
                                                              DECEMBER 31,    SEPTEMBER 30,
                                                                  1995            1996
                                                              ------------   ---------------
                                                                               (UNAUDITED)
<S>                                                           <C>            <C>
ASSETS
CURRENT ASSETS:
  Cash and cash equivalents (Note 2)........................  $ 1,140,569     $     511,605
  Cash held in escrow (Note 17).............................      400,000        20,447,420
  Accounts receivable -- trade, net of allowance for
   doubtful accounts of $316,000 and $445,000,
   respectively.............................................    5,349,808         5,336,129
  Accounts receivable -- barter, net of allowance for
   doubtful accounts of $11,000 and $9,000, respectively
   (Note 2).................................................      207,728           318,577
  Accounts receivable -- other..............................       99,287           105,831
  Inventories (Note 2)......................................      259,522           318,193
  Prepaid expenses --
    Sign site leases (Note 12)..............................    1,958,745         1,622,871
    Other...................................................      689,174           395,757
  Deferred income taxes.....................................      687,000           627,000
                                                              ------------   ---------------
      Total current assets..................................   10,791,833        29,683,383
PROPERTY AND EQUIPMENT, net (Notes 2 and 4).................   38,899,139        28,046,022
GOODWILL, net of accumulated amortization of $570,000 and
  $984,000, respectively (Note 3)...........................   22,668,371        21,809,424
OTHER ASSETS, net (Notes 2 and 5)...........................   16,383,846        13,829,535
                                                              ------------   ---------------
      Total assets..........................................  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable -- trade.................................  $   605,780     $     319,133
  Accounts payable -- barter (Note 2).......................      258,698           371,589
  Income taxes payable......................................       21,000         2,738,000
  Accrued interest expense..................................       31,025           382,026
  Deferred revenue..........................................      611,134           717,095
  Accrued bonuses...........................................      547,216           178,058
  Accrued health benefits...................................      434,463           330,284
  Accrued liabilities (Note 2)..............................    2,701,525         1,750,886
  Current portion of long-term debt (Note 6)................    2,851,765         3,305,379
  Current portion of capital lease obligations (Note 12)....      234,016           220,392
                                                              ------------   ---------------
      Total current liabilities.............................    8,296,622        10,312,842
LONG-TERM DEBT, less current portion (Note 6)...............   38,094,955        38,280,668
CAPITAL LEASE OBLIGATIONS, less current portion (Note 12)...      470,637           382,286
DEFERRED TAX LIABILITY (Notes 2 and 7)......................    5,520,000         5,502,202
                                                              ------------   ---------------
      Total liabilities.....................................   52,382,214        54,477,998
                                                              ------------   ---------------
MINORITY INTEREST...........................................      140,000           140,000
                                                              ------------   ---------------
STOCKHOLDERS' EQUITY:
  Common stock, par value $.01, 5,000,000 shares authorized;
   3,823,458 shares issued and outstanding at December 31,
   1995 and September 30, 1996 (unaudited)..................       38,235            38,235
  Paid-in capital in excess of par..........................   38,196,347        38,196,347
  Retained earnings (accumulated deficit)...................   (1,125,107)        3,053,521
  Treasury stock, at cost, -0- shares at December 31, 1995
   and 150,751 shares at September 30, 1996 (unaudited)
   (Note 11)................................................      --             (1,653,737)
Notes receivable from management stockholders...............     (888,500)         (884,000)
                                                              ------------   ---------------
      Total stockholders' equity............................   36,220,975        38,750,366
                                                              ------------   ---------------
      Total liabilities and stockholders' equity............  $88,743,189     $  93,368,364
                                                              ------------   ---------------
                                                              ------------   ---------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      2
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                       FOR THE       FOR THE NINE MONTHS ENDED
                                                                      YEAR ENDED           SEPTEMBER 30,
                                                                     DECEMBER 31,   ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
REVENUES:
  Gross revenues..................................................   $ 44,075,763   $  32,703,421  $  32,529,347
  Less: Agency commissions........................................     (4,714,467)     (3,522,060)    (3,482,596)
                                                                    --------------  -------------  -------------
      Net revenues................................................     39,361,296      29,181,361     29,046,751
                                                                    --------------  -------------  -------------
OPERATING EXPENSES:
  Operations......................................................      8,569,222       6,313,353      6,469,145
  Real estate.....................................................      8,807,786       6,420,824      7,146,224
  Sales...........................................................      4,924,970       3,518,556      3,718,209
  General and administrative......................................      5,611,970       4,240,221      4,117,587
  Depreciation and amortization...................................      6,898,155       5,164,942      5,541,859
                                                                    --------------  -------------  -------------
      Total operating expenses....................................     34,812,103      25,657,896     26,993,024
                                                                    --------------  -------------  -------------
      Operating Income............................................      4,549,193       3,523,465      2,053,727
                                                                    --------------  -------------  -------------
OTHER INCOME (EXPENSE):
  Interest expense (Notes 5,6 and 12).............................     (4,584,699)     (3,501,551)    (3,391,499)
  Gain on sale of assets..........................................        --             --            8,623,905
  Other (expenses) income.........................................       (333,834)         57,964       (214,151)
                                                                    --------------  -------------  -------------
      Total other income (expenses)...............................     (4,918,533)     (3,443,587)     5,018,255
                                                                    --------------  -------------  -------------
      Income (loss) before income taxes...........................       (369,340)         79,878      7,071,982
(PROVISION) BENEFIT FOR INCOME TAXES
  (Notes 2 and 7).................................................       (578,360)       (271,719)    (2,893,354)
                                                                    --------------  -------------  -------------
      Net income (loss)...........................................   $   (947,700)  $    (191,841) $   4,178,628
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      3
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                      NOTES
                                                        RETAINED                   RECEIVABLE
                                           PAID-IN      EARNINGS      TREASURY        FROM            TOTAL
                                COMMON    IN EXCESS   (ACCUMULATED     STOCK,      MANAGEMENT     STOCKHOLDERS'
                                 STOCK     OF PAR       DEFICIT)       AT COST    STOCKHOLDERS       EQUITY
                                -------  -----------  ------------   -----------  -------------   -------------
<S>                             <C>      <C>          <C>            <C>          <C>             <C>
BALANCE,
  December 31, 1994...........  $38,235  $38,196,347   $ (177,407)   $   --         $(888,500)     $37,168,675
  Net loss....................    --         --          (947,700)       --           --              (947,700)
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  December 31, 1995...........  38,235    38,196,347   (1,125,107)       --          (888,500)      36,220,975
  Payment on note receivable
   from management
   stockholders (unaudited)...    --         --           --             --             4,500            4,500
  Treasury stock acquired, at
   cost (unaudited)...........    --         --           --          (1,653,737)     --            (1,653,737)
  Net income (unaudited)......    --         --         4,178,628        --           --             4,178,628
                                -------  -----------  ------------   -----------  -------------   -------------
BALANCE,
  September 30, 1996
   (Unaudited)................  $38,235  $38,196,347   $3,053,521    $(1,653,737)   $(884,000)     $38,750,366
                                -------  -----------  ------------   -----------  -------------   -------------
                                -------  -----------  ------------   -----------  -------------   -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      4
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                     FOR THE YEAR       FOR THE NINE MONTHS
                                                                    ENDED DECEMBER      ENDED SEPTEMBER 30,
                                                                         31,        ----------------------------
                                                                         1995           1995           1996
                                                                    --------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                                 <C>             <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)...............................................   $   (947,700)  $    (191,841) $   4,178,628
  Adjustments to reconcile net loss to net cash provided by
   operating activities --
    Depreciation and amortization.................................      7,552,486       5,655,691      6,034,913
    (Gain) Loss on disposals of property and equipment............        418,222         114,319     (8,623,905)
    Deferred income tax provision.................................        354,273         103,654         41,665
    Changes in assets and liabilities --
      Increase in accounts receivable, net........................       (219,824)       (187,242)      (103,714)
      Decrease (increase) in inventories..........................         32,807         (22,493)       (58,671)
      (Increase) decrease in prepaid expenses and other...........       (204,546)       (399,644)       629,291
      (Decrease) increase in accounts payable and accrued
       expenses...................................................     (1,795,535)     (1,747,672)     1,976,230
                                                                    --------------  -------------  -------------
        Net cash flows provided by operating activities...........      5,190,183       3,324,772      4,074,437
                                                                    --------------  -------------  -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Additions to property and equipment.............................     (3,583,772)     (1,951,075)    (1,588,848)
  Proceeds from sale of property and equipment....................        123,551          45,926     21,514,834
  Funds transferred to escrow.....................................        --             --          (20,447,420)
  Increase in interest receivable.................................        (53,330)        (58,290)       (51,035)
  Increase in other assets........................................     (1,974,930)     (1,873,220)      (952,589)
  Cash paid for acquisitions......................................     (3,080,631)     (3,080,631)    (2,075,000)
  (Increase) decrease in goodwill, net of noncash items...........        (39,140)       --               13,042
  Cash paid for treasury stock....................................        --             --               (8,237)
                                                                    --------------  -------------  -------------
        Net cash flows used in investing activities...............     (8,608,252)     (6,917,290)    (3,595,253)
                                                                    --------------  -------------  -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Reduction of long-term debt.....................................     (3,501,044)     (2,181,869)    (2,435,099)
  Payment of liability for Mall Media purchase....................     (4,000,000)     (4,000,000)      --
  Proceeds from long-term debt....................................      4,166,227       3,000,000      1,326,951
                                                                    --------------  -------------  -------------
        Net cash used in financing activities.....................     (3,334,817)     (3,181,869)    (1,108,148)
                                                                    --------------  -------------  -------------
NET DECREASE IN CASH AND CASH EQUIVALENTS.........................     (6,752,886)     (6,774,387)      (628,964)
CASH AND CASH EQUIVALENTS, beginning of period....................      7,893,455       7,893,455      1,140,569
                                                                    --------------  -------------  -------------
CASH AND CASH EQUIVALENTS, end of period..........................   $  1,140,569   $   1,119,068  $     511,605
                                                                    --------------  -------------  -------------
                                                                    --------------  -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      5
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1.  ORGANIZATION:
    The  financial  statements of  Revere  Holding Corp.  and  Subsidiaries (the
Company) include  the  accounts  of  Revere  Holding  Corp.  (Holding)  and  its
wholly-owned    subsidiary,   Revere   Acquisition   Corp.   (Acquisition)   and
Acquisition's  wholly-owned  subsidiaries,   Revere  National  Corporation   and
subsidiaries  (National),  Revere  Billboard,  Inc.  (Billboard),  Stait Outdoor
Advertising Co. (Stait) and Mall Media Acquisition Corp. (Mall Media).  National
provides  outdoor advertising services through its network of sign structures in
the Mid-Atlantic region and Texas (see Note 17). Mall Media owns and maintains a
network of kiosks  located in  shopping malls nationwide  and sells  advertising
space  on the  kiosks. Stait provides  outdoor advertising  services through its
sign  structures  primarily  located  in   New  Jersey  and  Pennsylvania.   All
significant  intercompany  accounts  and transactions  have  been  eliminated in
consolidation.
 
    On December 20,  1994, Acquisition  acquired the  entities described  below,
which  were accounted for by  the purchase method of  accounting. The results of
operations of the  acquired companies  are included in  Holding's statements  of
operations for the period in which they were owned by Holding.
 
    On  December 20,  1994, Holding was  capitalized with $35.0  million in cash
from Merrill Lynch Capital Partners and $375,000 in cash from certain members of
the Board of Directors. The cash was used to capitalize Acquisition, and through
a secured bank credit agreement,  Acquisition received funding of an  additional
$40.0 million.
 
    Through  a  series  of  transactions,  Acquisition  acquired  the  assets of
Billboard and Mall Media for $26.5 million and the outstanding stock of National
and Stait  for  $26.6 million.  Additional  existing secured  debt  of  National
totaling  $20.3 million was repaid by  Acquisition, and the remaining funds were
used for financing and acquisition costs.
 
    Additionally, Holding  issued  and transferred  shares  of common  stock  to
certain  members of management and the Board  of Directors of the Company with a
value  of  $1,359,582.  The  consideration  for  the  shares  issued  was  notes
receivable of $888,500 and common stock of National with a value of $471,082.
 
    As  provided in the  asset purchase agreement,  Mall Media purchased certain
assets of the kiosk business, described above, on December 20, 1994. Of the $5.5
million purchase price, $4.0 million was not paid until January 1995. As part of
the purchase price, Holding  issued $1.5 million in  common stock to the  former
owner.
 
    On  January  2, 1996,  the Company  effected a  reorganization of  its legal
entities.  Revere  National   Corporation  of  San   Antonio,  Revere   National
Corporation  of Victoria, Revere National  Corporation of Corpus Christi, Revere
National Corporation of Laredo ("Texas Subs") and Revere National Corporation of
Delmarva ("Delmarva") effected a statutory merger with and into Revere  National
Corporation  of  Philadelphia ("D.C."),  with D.C.  being the  surviving entity.
Further, through a series of transactions, Stait was merged into Revere National
Corporation of Pennsylvania ("PA") effective January 2, 1996.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
    REVENUE RECOGNITION
 
    Advertising revenues from the sale of advertising space are recognized on  a
straight-line basis over the terms of the individual contracts.
 
    CASH AND CASH EQUIVALENTS
 
    Cash  and  cash equivalents  consist of  cash  and short-term  highly liquid
investments with a maturity of three months or less.
 
                                      6
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    INVENTORIES
 
    Inventories, consisting primarily of sign structure parts, are stated at the
lower of cost (computed on a first-in, first-out basis) or market.
 
    PROPERTY AND EQUIPMENT
 
    Property and  equipment is  recorded at  cost with  the exception  of  those
assets  which have been recorded at estimated fair value in conjunction with the
purchase transactions discussed in Note 3. The cost of sign structures  includes
materials  and supplies,  labor directly  involved in  construction of  the sign
structures and  an  allocation of  direct  overhead expenses.  Depreciation  and
amortization  are  computed using  the straight-line  method over  the estimated
useful lives of the related assets. The ranges of estimated useful lives are  as
follows:
 
<TABLE>
<CAPTION>
                                                                                 USEFUL LIVES
                                                                                 -------------
<S>                                                                              <C>
Sign structures and kiosks.....................................................     7-15 years
Buildings......................................................................     31.5 years
Machinery and equipment........................................................      5-7 years
Vehicles.......................................................................        5 years
Leasehold improvements.........................................................     Lease Term
</TABLE>
 
    Tear  down expense or other disposals of sign structures are recorded net of
the estimated realizable value of  salvaged materials. The estimated  realizable
value  of  salvaged  materials from  torn  down structures  remains  recorded as
property and equipment and is depreciated over its remaining useful life.  These
materials  are  used  in  construction of  new  structures  or  refurbishment of
existing structures.
 
    LEASE ACQUISITION COSTS
 
    The direct costs of  acquiring and renewing land  leases for sites on  which
sign  structures are erected are capitalized in other assets and amortized using
the straight-line method over five years,  which is the estimated average  lives
of the leases.
 
    BARTER ARRANGEMENTS
 
    The  Company  enters  into nonmonetary  barter  transactions  with customers
wherein certain  goods and  services are  used by  the Company  in exchange  for
advertising  services.  Such  transactions  are  recorded  in  the  accompanying
consolidated financial  statements at  the estimated  fair market  value of  the
goods  and services received. Included in  revenues and expenses are nonmonetary
transactions of approximately $631,000 and $601,000, respectively, for the  year
ended  December 31, 1995  and approximately $450,000  and $439,000, and $511,000
and $379,000, respectively, for the nine months ended Setember 30, 1995 and 1996
(unaudited). Included in property and equipment are nonmonetary transactions  of
approximately  $97,000 for  the year  ended December  31, 1995,  and $18,000 and
$43,000, respectively, for  the nine months  ended September 30,  1995 and  1996
(unaudited).
 
    The  gross amount of  barter receivables and barter  payables is recorded at
the estimated fair value of services to be received and provided, respectively.
 
    FINANCIAL INSTRUMENTS
 
    The Company values  its financial  instruments as required  by Statement  of
Financial  Accounting  Standards  No.  107, "Disclosures  About  Fair  Values of
Financial Instruments." Management  believes the  carrying amounts  of cash  and
cash  equivalents,  accounts  receivable, accounts  payable  and  long-term debt
approximate fair value.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions. These estimates and assumptions affect the
 
                                      7
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
reported amounts of assets and liabilities and disclosures of contingent  assets
and liabilities at the date of the financial statements and the reported amounts
of  revenues, expenses,  gains and losses  during the  reporting periods. Actual
results could differ from these estimates.
 
    INCOME TAXES
 
    Provision has been made, using  Statement of Financial Accounting  Standards
No.  109, "Accounting for  Income Taxes", for deferred  Federal and state income
taxes which  arise from  differences between  the basis  of certain  assets  and
liabilities,  for  income tax  and financial  statement reporting  purposes, and
differences between reporting  methods for  income tax  and financial  statement
reporting  purposes. The  differences relate  principally to  property, deferred
costs and accruals. The Company  and its subsidiaries file consolidated  Federal
income tax returns.
 
    RECLASSIFICATIONS.
 
    Certain  financial information in the prior  years have been reclassified to
conform to the current year presentation.
 
    ACCOUNTING STANDARD
 
    In March 1995, the FASB issued Statement No. 121 (SFAS 121), "Accounting for
the Impairment of  Long-Lived Assets and  for Long-Lived Assets  to be  Disposed
of,"  which requires impairment losses to  be recorded on long-lived assets used
in operations when  indicators of  impairment are present  and the  undiscounted
cash  flows estimated to be generated by  those assets are less than the assets'
carrying amount. SFAS 121  also addresses the  accounting for long-lived  assets
that  are expected  to be  disposed of.  As of  September 30,  1996 (unaudited),
management believes there were  no indications of  impairment that would  effect
the carrying values of assets.
 
    NON-CASH TRANSACTIONS
 
    In  addition to  the previously  described barter  transactions, the Company
entered into the following non-cash transactions for the year ended December 31,
1995, and the nine months ended September 30, 1995 and 1996:
 
<TABLE>
<CAPTION>
                                                                       FOR THE NINE MONTHS
                                                      FOR THE YEAR     ENDED SEPTEMBER 30,
                                                     ENDED DECEMBER  ------------------------
                                                        31, 1995       1995         1996
                                                     --------------  ---------  -------------
                                                                           (UNAUDITED)
<S>                                                  <C>             <C>        <C>
Property and equipment under capital leases........   $    336,277   $  19,600  $     273,063
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
Treasury stock purchased in exchange for note
  payable..........................................   $    --        $  --      $   1,645,500
                                                     --------------  ---------  -------------
                                                     --------------  ---------  -------------
</TABLE>
 
    INTERIM FINANCIAL INFORMATION
 
    The interim financial information as of September 30, 1996 and for the  nine
months  ended September 30, 1995  and 1996 has been  prepared from the unaudited
financial records of the Company and, in the opinion of management, reflects all
adjustments necessary  for a  fair presentation  of the  financial position  and
results  of operations and of cash flows for the respective interim periods. All
adjustments were of a normal and recurring nature.
 
3.  GOODWILL:
    The Company utilized the purchase method of accounting for the  acquisitions
of  the common  stock of National  and Stait and  the purchase of  the assets of
Billboard and  Mall  Media.  The  total purchase  price  of  $73.5  million  was
originally allocated approximately $37.7 million to property and equipment, $4.6
million  to an acquired  deferred tax liability  and $18.3 million  to other net
assets and liabilities, resulting
 
                                      8
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
3.  GOODWILL: (CONTINUED)
in goodwill of approximately  $22.1 million. During  1995, the Company  adjusted
the   purchase  price  allocation   to  reflect  an   income  tax  liability  of
approximately $310,000 which existed  at the acquisition  date, resulting in  an
increase  to goodwill for  the same amount.  Goodwill is being  amortized over a
period of 40 years.
 
    During  1995,  the  Company  executed  several  acquisitions  which  had  an
aggregate  purchase price of approximately $2.8 million. These acquisitions were
accounted for in accordance with the purchase method, whereby the purchase price
is allocated to  assets acquired  and liabilities assumed  based upon  estimated
fair  value. As a result of  these acquisitions, the Company recorded additional
goodwill of  approximately $654,000.  In  addition, goodwill  in the  amount  of
$140,000 has been recorded at December 31, 1995, relating to another acquisition
of the Company in 1995.
 
4.  PROPERTY AND EQUIPMENT:
    Property  and equipment consisted  of the following as  of December 31, 1995
and September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF            AS OF
                                                               DECEMBER 31,    SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   --------------
                                                                                (UNAUDITED)
<S>                                                           <C>              <C>
Sign structures and kiosks..................................    $ 32,770,314     $24,205,343
Land and buildings..........................................       6,311,519       4,694,414
Machinery and equipment.....................................       1,638,450       1,846,847
Vehicles....................................................         740,388         195,419
Leasehold improvements......................................         196,519         224,865
                                                              --------------   --------------
                                                                  41,657,190      31,166,888
Less -- Accumulated depreciation and amortization...........      (2,758,051)     (3,120,866)
                                                              --------------   --------------
Property and equipment, net.................................    $ 38,899,139     $28,046,022
                                                              --------------   --------------
                                                              --------------   --------------
</TABLE>
 
    Depreciation expense for  the year  ended December  31, 1995,  and the  nine
months  ended  September  30,  1995 and  1996  (unaudited)  was  $2,782,706, and
$2,111,160 and $2,222,964, respectively.
 
5.  OTHER ASSETS:
    Other assets  consisted  of  the  following as  of  December  31,  1995  and
September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Intangible lease assets.....................................    $  9,352,833     $  7,183,851
Financing and acquisition costs.............................       6,627,239        6,655,367
Lease acquisition costs.....................................       3,952,191        3,789,525
MTC contract for advertising privileges.....................        --              1,935,000
Covenants not to compete....................................         570,000          350,000
Deposits....................................................          82,450           76,025
Other.......................................................         151,092          108,697
                                                              --------------   ---------------
                                                                  20,735,805       20,098,465
Less -- Accumulated amortization............................      (4,351,959)      (6,268,930)
                                                              --------------   ---------------
Other assets, net...........................................    $ 16,383,846     $ 13,829,535
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
                                      9
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
5.  OTHER ASSETS: (CONTINUED)
    Amortization for the year ended December 31, 1995, and the nine months ended
September  30,  1995 and  1996 (unaudited)  was  $4,769,780, and  $3,544,531 and
$3,811,949, respectively, including amortization of deferred financing costs  of
$654,331, and $490,749 and $493,054, which was classified as interest expense.
 
    Intangible  lease assets represent site leases with rents below market rates
which were purchased  with the  acquisition of Billboard.  The intangible  lease
assets  have been recorded at the present value of the excess of the fair market
rents of the lease over  the actual rents. This  amount is being amortized  over
the life of the leases.
 
    Financing  and  acquisition  costs  consisting  of  bank,  legal  and  other
professional fees and other  costs of approximately  $6.0 million were  incurred
and  capitalized in connection with the acquisitions described in Note 1 and the
related financing described in Note 6. These costs are being amortized over  the
period of the related debt agreements.
 
    Covenants  not to compete  were entered into  with the former  owners of the
assets of certain purchase transactions at  the time of the respective  purchase
and are being amortized over terms ranging from five to ten years.
 
6.  LONG-TERM DEBT:
    In  connection with  the acquisitions described  in Note  1, Acquisition and
Holding entered into a Credit Agreement consisting of a Revolving Credit Loan, a
Term A Loan and a Term B Loan.
 
    The Revolving Credit Loan consists  of a reducing revolving credit  facility
with  a principal amount not to exceed $17  million. As of December 31, 1995 and
September 30, 1996 (unaudited), outstanding borrowings against the facility were
$3,500,000 and  $5,000,000, respectively.  The  commitment under  the  revolving
credit  facility will  decrease by  $1.0 million  annually on  December 31, 1995
through 1998. The  remaining available  $13.0 million  will expire  on June  30,
2001.
 
    The  Term A Loan in the amount of $24.5 million is scheduled to be amortized
annually in three  equal installments in  June, September and  December of  each
year. The annual amortization amounts are $2,750,000 in 1996, $3,570,000 in 1997
and  1998; and  $4,500,000, $6,125,000  and $3,735,000  in 1999,  2000 and 2001,
respectively.
 
    The Term B Loan in the amount of $13.0 million is scheduled to be paid in  a
single installment on June 30, 2002.
 
    In  addition to the debt repayments discussed above, the Company is required
to make  prepayments  of 50%  of  Excess Cash  Flow  as defined  in  the  Credit
Agreement. No such prepayments were required for the periods ending December 31,
1995 and September 30, 1996 (unaudited).
 
    Interest  on borrowings under this agreement  are at varying rates based, at
the Company's option, on the federal funds rate, the bank's prime rate, a  three
month  average certificate of deposit rate or the London Interbank Offering Rate
(LIBOR), plus a fixed  percent and are  adjusted based upon  the ratio of  total
debt  to operating cash flow. Additionally, commitment fees of 1/2% on available
but undrawn  revolving  credit  funds  are payable  quarterly  in  advance.  The
weighted average interest rates for the year ended December 31, 1995 and for the
nine  months ended September 30,  1995 and 1996 (unaudited)  were 8.3%, and 8.8%
and 8.4%, respectively. Interest  expense relating to  the Credit Agreement  for
the  year ended December 31,  1995, and for the  nine months ended September 30,
1995 and  1996 (unaudited),  were approximately  $3,852,000 and  $2,951,555  and
$2,782,050, respectively.
 
                                      10
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
6.  LONG-TERM DEBT: (CONTINUED)
    Under  the covenants  of the  Credit Agreement,  the Company  is required to
maintain certain  financial  ratios, including  an  interest coverage  ratio,  a
leverage  ratio and a  fixed charges ratio. Substantially  all of the Companies'
assets have been pledged as security under the Credit Agreement.
 
    Long-term debt at  September 30, 1996  (unaudited), includes a  subordinated
promissory note in the amount of $1,645,500 to a former stockholder and employee
of the Company as a result of the repurchase by the Company of all of his shares
of  outstanding common stock (see Note 11).  The note matures on March 27, 1999,
and interest is payable  annually at the lowest  rate of interest applicable  to
borrowings under the Credit Agreement.
 
    A  summary of long-term debt as of  December 31, 1995 and September 30, 1996
(unaudited), is as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Credit Agreement Term A Note................................    $ 24,250,000     $ 21,916,666
Credit Agreement Term B Note................................      13,000,000       13,000,000
Revolving Credit Note.......................................       3,500,000        5,000,000
Other notes payable with varying maturity dates.............         196,720        1,669,381
                                                              --------------   ---------------
  Total long-term debt......................................      40,946,720       41,586,047
Less -- Current portion of long-term debt...................      (2,851,765)      (3,305,379)
                                                              --------------   ---------------
  Long-term debt less current portion.......................    $ 38,094,955     $ 38,280,668
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Future maturities of long-term  debt as of December  31, 1995 and  September
30, 1996, are as follows:
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
1996........................................................    $  2,851,765     $  3,305,379
1997........................................................       3,632,255        3,573,693
1998........................................................       3,602,700        3,574,080
1999........................................................       4,500,000        6,150,007
2000........................................................       6,125,000        6,127,427
2001 and thereafter.........................................      20,235,000       18,855,461
                                                              --------------   ---------------
  Total.....................................................    $ 40,946,720     $ 41,586,047
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
    Interest  payments for  the year  ended December 31,  1995 and  for the nine
months ended  September  30,  1995  and  1996  (unaudited),  were  approximately
$3,901,000, and $2,911,780 and $2,387,456, respectively.
 
                                      11
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES:
    The  (provision) benefit  for income taxes  for the year  ended December 31,
1995, and  the  nine months  ended  September  30, 1995  and  1996  (unaudited),
consists of the following:
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Current
  Federal.......................................   $    (72,187)  $    (54,140) $   (2,087,942)
  State.........................................       (151,900)      (113,925)       (763,747)
                                                  --------------  ------------  --------------
                                                       (224,087)      (168,065)     (2,851,689)
                                                  --------------  ------------  --------------
Deferred
  Federal.......................................       (267,373)       (38,479)        (34,541)
  State.........................................        (86,900)       (65,175)         (7,124)
                                                  --------------  ------------  --------------
                                                       (354,273)      (103,654)        (41,665)
                                                  --------------  ------------  --------------
    Total.......................................   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    Income  tax payments made for the year  ended December 31, 1995, and for the
nine months ended  September 30, 1995  and 1996 (unaudited),  were $584,674  and
$237,650 and $50,100, respectively.
 
    The  following  is  a reconciliation  of  the statutory  federal  income tax
benefit to  the  recorded  effective  tax (provision)  benefit  for  year  ended
December  31,  1995, and  the  nine months  ended  September 30,  1995  and 1996
(unaudited):
 
<TABLE>
<CAPTION>
                                                                   FOR THE NINE MONTHS ENDED
                                                   FOR THE YEAR          SEPTEMBER 30,
                                                  ENDED DECEMBER  ----------------------------
                                                     31, 1995         1995           1996
                                                  --------------  ------------  --------------
                                                                          (UNAUDITED)
<S>                                               <C>             <C>           <C>
Statutory federal taxes, at 34% of pretax.......   $    125,576   $     94,182  $   (2,404,474)
State provision.................................       (238,800)      (179,100)       (504,073)
Non-deductible depreciation and amortization....       (549,748)      (412,311)       (203,097)
Other...........................................         84,612        225,510         218,290
                                                  --------------  ------------  --------------
  Effective tax benefit (provision).............   $   (578,360)  $   (271,719) $   (2,893,354)
                                                  --------------  ------------  --------------
                                                  --------------  ------------  --------------
</TABLE>
 
    The Company  has  incurred  net  operating losses  which  are  available  as
carryforwards  to  offset  future  taxable  income.  At  December  31,  1995 and
September 30, 1996  (unaudited) net  operating losses for  income tax  reporting
purposes  are  approximately $5.2  million and  $3.9 million,  respectively, and
expire between 2008 and  2010. For losses incurred  prior to December 20,  1994,
utilization  is limited to taxable gains recognized  through 1998 on the sale of
assets which had  "built-in gains" in  1994. A full  valuation allowance on  all
losses has been reflected in the accompanying balance sheet due to uncertainties
relating to the utilization of these net operating losses.
 
                                      12
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES: (CONTINUED)
    Total deferred tax assets and liabilities and the sources of the differences
between  financial  accounting  and  tax  bases  of  the  Company's  assets  and
liabilities which give rise  to the deferred tax  assets and liabilities are  as
follows as of December 31, 1995 and September 30, 1996 (unaudited):
 
<TABLE>
<CAPTION>
                                                                  AS OF             AS OF
                                                               DECEMBER 31,     SEPTEMBER 30,
                                                                   1995             1996
                                                              --------------   ---------------
                                                                                 (UNAUDITED)
<S>                                                           <C>              <C>
Deferred tax assets:
  Net operating loss carryforward...........................    $  2,128,403     $  1,612,389
  Accrued liabilities.......................................         560,942          560,483
  Accrued environmental remediation.........................         147,814           68,141
  Bad debt reserves.........................................         134,517          187,101
  Valuation allowance.......................................      (2,128,403)      (1,612,389)
                                                              --------------   ---------------
                                                                     843,273          815,725
                                                              --------------   ---------------
Deferred tax liabilities:
  Property and equipment....................................       5,487,547        5,501,664
  Prepaid expenses..........................................           8,464            8,464
  Officer bonuses...........................................        --               --
  Other.....................................................         180,262          180,799
                                                              --------------   ---------------
                                                                   5,676,273        5,690,927
                                                              --------------   ---------------
    Net deferred tax liability..............................    $  4,833,000     $  4,875,202
                                                              --------------   ---------------
                                                              --------------   ---------------
</TABLE>
 
8.  MANAGEMENT STOCK OPTION PLAN:
    On  December 20,  1994, Holding  instituted a  Management Stock  Option Plan
("the Stock Option  Plan") under  which nonqualified  incentive and  performance
stock  options were granted  to certain consultants,  directors and employees of
the Company. Each option  entitles the grantee to  purchase one share of  common
stock  at a certain  price per share, based  on the estimated  fair value of the
shares at the date of grant. The  maximum authorized number of shares of  common
stock  which may be issued  under the Stock Option  Plan is 360,000. All options
expire ten years after the date of grant or at the time the grantee ceases to be
a full-time employee, director or consultant.
 
    Options are only exercisable when  vested. Incentive options vest 20%  every
year.  Performance options  vest over  a five year  period based  on the Company
achieving certain defined levels of earnings performance or upon approval of the
Board of Directors.
 
                                      13
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
8.  MANAGEMENT STOCK OPTION PLAN: (CONTINUED)
    The following options were outstanding and exercisable:
 
<TABLE>
<CAPTION>
                                                                  OPTION
                                                                PRICE/SHARE  INCENTIVE   PERFORMANCE     TOTAL
                                                                -----------  ---------  -------------  ---------
<S>                                                             <C>          <C>        <C>            <C>
Total outstanding at December 31, 1994........................   $   10.00     170,660       170,660     341,320
Granted in 1995...............................................   $   10.00       6,840         6,840      13,680
                                                                             ---------  -------------  ---------
Total outstanding at December 31, 1995........................                 177,500       177,500     355,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at December 31, 1995..............................                  35,500        35,500      71,000
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Granted, January 1, 1996 to September 30, 1996 (unaudited)....   $   12.50      25,000        25,000      50,000
                                                                             ---------  -------------  ---------
Exercised, March 27, 1996 (unaudited).........................   $   10.00      (7,700)       (7,700)    (15,400)
                                                                             ---------  -------------  ---------
Expired, January 1, 1996 to September 30, 1996 (unaudited)....   $   10.00     (32,266)      (32,266)    (64,532)
                                                                             ---------  -------------  ---------
Total outstanding at September 30, 1996 (unaudited)...........                 162,534       162,534     325,068
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
Exercisable at September 30, 1996 (unaudited).................                  32,507        32,507      65,014
                                                                             ---------  -------------  ---------
                                                                             ---------  -------------  ---------
</TABLE>
 
9.  PROFIT SHARING PLAN:
    The Revere National Corporation  401(k) profit sharing  plan and trust  (the
Plan)  covers eligible employees of the  Company. Contributions made to the Plan
include an  employee  elected  salary  deduction  amount  and  Company  matching
contributions.  The Company's 401(k) expense for  the periods ended December 31,
1995 and September 30, 1995 and 1996 (unaudited), was $133,176, and $100,201 and
$113,984, respectively.
 
10. NOTES RECEIVABLE:
    Notes  receivable  from  management  stockholders  represent  notes  due  in
connection  with the issuance of Holding stock as discussed in Note 1. The notes
bear interest at the same rate  as the Term A Note  discussed in Note 6 and  are
due on December 20, 2004.
 
11. TREASURY STOCK (UNAUDITED):
    In  connection with the  termination of two  employees, one of  which was an
officer and director of the Company, the Company purchased 150,751 shares of its
common stock at a cost of $1,653,737 during the nine months ended September  30,
1996  (unaudited). These transactions were completed primarily in exchange for a
note payable, as described in Note 6.
 
12. COMMITMENTS:
    The Company leases office space and  equipment under the terms of  operating
leases  agreements.  Lease  expense  of  approximately  $236,300,  $167,600  and
$230,900 was recorded for the periods ended December 31, 1995, and September 30,
1995 and 1996 (unaudited), respectively.
 
                                      14
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
12. COMMITMENTS: (CONTINUED)
    Future minimum lease  payments under  capital and operating  leases and  the
present  value of  the net minimum  lease payments  as of December  31, 1995 and
September 30, 1996 (unaudited), are as follows:
 
<TABLE>
<CAPTION>
                                                             AS OF DECEMBER 31, 1995   AS OF SEPTEMBER 30, 1996
                                                            -------------------------  ------------------------
                                                              CAPITAL      OPERATING     CAPITAL     OPERATING
YEAR ENDING DECEMBER 31,                                       LEASES       LEASES       LEASES       LEASES
- ----------------------------------------------------------  ------------  -----------  -----------  -----------
                                                                                             (UNAUDITED)
<S>                                                         <C>           <C>          <C>          <C>
1996......................................................  $    288,394  $   227,776  $    52,221  $    71,177
1997......................................................       235,066      222,770      269,064      246,528
1998......................................................       186,610      219,778      227,160      210,930
1999......................................................        98,724      128,224      111,323      124,575
2000......................................................         9,274       88,164       21,484       86,164
2001 and thereafter.......................................       --           --           --            18,420
                                                            ------------  -----------  -----------  -----------
Minimum lease payments....................................  $    818,068  $   886,712  $   681,252  $   757,794
                                                                          -----------               -----------
                                                                          -----------               -----------
Less -- Amount representing interest and executory
  costs...................................................      (113,415)                  (78,574)
                                                            ------------               -----------
Present value of minimum lease payments...................  $    704,653               $   602,678
                                                            ------------               -----------
                                                            ------------               -----------
</TABLE>
 
    Additionally, substantially all of the Company's sign structures are located
on land which is leased from unrelated  parties for periods ranging from one  to
ten  years. Generally,  these sign site  lease agreements permit  the Company to
cancel an agreement upon 30 days written notice.
 
13. MINORITY INTEREST:
    In August 1995, Mall Media entered  into a 15 year operating agreement  with
Vision  Digital  Communications,  LLC ("VDC"),  a  California  limited liability
corporation in  which  Mall  Media  holds  an  80%  investment,  to  conduct  an
interactive  kiosk  business. Pursuant  to this  agreement, the  initial capital
contributions of  two of  the minority  investors of  VDC were  $140,000,  which
reflected  the estimated fair  value of assets and  properties these two members
contributed to VDC. This amount has been reflected in the consolidated financial
statements as Minority  Interest at December  31, 1995. In  accordance with  the
operating agreement, 100% of the loss during 1995 was allocated to Mall Media.
 
14. LITIGATION:
    The Company is involved in various legal and administrative actions evolving
from  its conduct  of routine operations.  These actions  include resolutions of
disputes with land  owners, regulatory compliance  issues and personal  property
tax  assessment issues,  the outcome  of which  cannot currently  be determined.
Management does  not believe  that the  outcome  of these  actions will  have  a
material adverse effect on the Company.
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS:
    The  unaudited pro forma summary consolidated  results of operations for the
year ended  December 31,  1995 and  the  nine months  ended September  30,  1996
(unaudited), assuming the acquisitions
 
                                      15
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
15. UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS: (CONTINUED)
executed  during 1995 and 1996 (as described in  Notes 3 and 16) and the sale of
the Company's operations in Texas (as described in Note 17) had been consummated
on January 1, 1995, are as follows (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                                FOR THE NINE
                                                                FOR THE YEAR    MONTHS ENDED
                                                               ENDED DECEMBER  SEPTEMBER 30,
                                                                  31, 1995          1996
                                                               --------------  --------------
                                                                        (UNAUDITED)
<S>                                                            <C>             <C>
Net revenues.................................................    $   34,688      $   25,400
                                                               --------------  --------------
                                                               --------------  --------------
Net loss.....................................................    $     (287)     $   (1,395)
                                                               --------------  --------------
                                                               --------------  --------------
</TABLE>
 
16. SUBSEQUENT EVENTS:
    On February 2,  1996, the Company  acquired certain assets  of Mass  Transit
Communications  ("MTC") and Mass Transit  Communications -- Wallscapes ("MTC-W")
for $2,075,000. This purchase, which is  effective February 1, 1996, allows  the
Company  to exclusively sell  and service advertising space  in and on municipal
transit systems of the cities of Baltimore and Annapolis, Maryland.
 
    In March  1996, the  Board  of Directors  approved  a restructuring  of  the
Company's operations at Mall Media. The ultimate impact of the restructuring has
not  yet been determined; however, management does not believe the restructuring
will have a material  impact on the Company's  financial position or results  of
operations in 1996.
 
17. EVENTS SUBSEQUENT TO THE DATE OF THE AUDITORS' REPORT (UNAUDITED):
    On July 1, 1996, the Company sold substantially all of its assets associated
with  the  Company's operations  in San  Antonio,  Texas, through  a third-party
intermediary with the intention of completing a like-kind exchange of assets  by
December  28, 1996. Associated with this sale was the establishment of an escrow
account whereby the proceeds  of the sale ($11,000,000)  were deposited and  can
only be withdrawn for the purchase of like-kind property or to pay down existing
senior  debt. If  the purchase of  like-kind property  is successfully completed
within 180 days  of the sale,  the Company may  defer the gain,  for income  tax
purposes,  on  the property  sold.  The gain  is  estimated to  be approximately
$5,000,000.
 
    On August  30,  1996, the  Company  sold  substantially all  of  its  assets
associated  with operations in Corpus Christi  and Laredo, Texas, in a like-kind
exchange transaction, similar to  that discussed above,  with the intentions  of
completing  a like-kind exchange of property  by February 28, 1997. The proceeds
from the  sale also  were  deposited with  a third-party  intermediary  totaling
$9,300,000.  The gain,  for income  tax purposes,  if the  purchase of like-kind
property is not successfully completed within 180 days of the sale, is estimated
to be approximately $4,000,000.
 
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