MIDAMERICAN ENERGY CO
S-4/A, 1996-08-21
ELECTRIC SERVICES
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- --------------------------------------------------------------------------------
AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 20, 1996
                                                      REGISTRATION NO. 333-10405
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                           -------------------------

                                  PRE-EFFECTIVE
                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-4
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                           -------------------------

                           MIDAMERICAN ENERGY COMPANY
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S>                              <C>                           <C>
IOWA                             4924                          42-1425214
(STATE OR OTHER JURISDICTION OF  (PRIMARY STANDARD INDUSTRIAL  (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION)   CLASSIFICATION CODE NUMBER)   IDENTIFICATION
                                                                         NUMBER)
</TABLE>
                                666 GRAND AVENUE
                                  P.O. BOX 657
                            DES MOINES, IA 50303-0657
                                 (515) 242-4300
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                           -------------------------

                                PHILIP G. LINDNER
                GROUP VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
                           MIDAMERICAN ENERGY COMPANY
                                666 GRAND AVENUE
                                  P.O. BOX 657
                            DES MOINES, IA 50303-0657
                                 (515) 242-4300
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)

                           -------------------------

                                   Copies to:

                                  DAVID M. KIES
                                JOSEPH B. FRUMKIN
                               SULLIVAN & CROMWELL
                                125 BROAD STREET
                            NEW YORK, NEW YORK 10004

                           -------------------------

     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  AS SOON
AS PRACTICABLE AFTER THE CONSUMMATION OF THE BUSINESS COMBINATION TRANSACTION
DESCRIBED HEREIN.

     If the  securities  being  registered  on this  form are being  offered  in
connection  with the formation of a holding company and there is compliance with
General Instruction G, check the following box. / /

                           -------------------------

                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
<TABLE>
<S>                   <C>           <C>           <C>           <C>
- ------------------------------------------------------
                                    PROPOSED
                                MAXIMUM PROPOSED
                                OFFERING MAXIMUM
TITLE OF EACH CLASS                 PRICE PER     AGGREGATE
OF SECURITIES TO BE   AMOUNT TO BE  SHARE OF      OFFERING      AMOUNT OF
REGISTERED            REGISTERED    COMMON STOCK  PRICE         REGISTRATION FEE
</TABLE>

- --------------------------------------------------------------------------------

<TABLE>
<S>                   <C>           <C>           <C>           <C>

Common stock,                       Not
no par value          42,122,473    applicable    $594,759,971  $205,090(1)
</TABLE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
(1) Previously paid.

                           -------------------------

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PRUSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       AMENDMENT TO REGISTRATION STATEMENT

         The Registrant hereby amends the Registration  Statement to incorporate
the exhibit or exhibits filed herewith and to add the following item or items to
Item 21. See  "Incorporation  of Certain  Information by Reference" in the Proxy
Statement contained in the Registration Statement.

Exhibit           Description

99(a)             Training Materials for Personal Solicitation
99(b)             August 19, 1996 News Release
99(c)             August 20, 1996 Newspaper Advertisement
99(d)             August 20, 1996 Television advertisement

                                                    Signatures

         Pursuant to the  requirements of the Securities Act, the registrant has
duly  caused  this  registration  statement  to be signed  on its  behalf by the
undersigned,  thereunto  duly  authorized,  in the City of Des Moines,  State of
Iowa, on the 20th day of August, 1996.

                                                  MIDAMERICAN ENERGY COMPANY

                                                  By /s/ S. J. BRIGHT

                                                  -----------------------------
                                                  S. J. Bright
                                                  President, Chief Executive
                                                  Officer and Director

         Pursuant to the  requirements  of the Securities  Exchange Act of 1933,
this report has been signed  below by the  following  persons in the  capacities
indicated, on the date set forth above.

<TABLE>
<CAPTION>
SIGNATURE                                            TITLE
- -----------------------------------     ------------------------------
<C>                                     <S>
  /s/  R. E. CHRISTIANSEN*              Chairman of the Board of Directors
- -----------------------------------     and Director
         R. E. Christiansen

  /s/  S. J. BRIGHT                     President, Chief Executive Officer
- -----------------------------------     and Director
         S. J. Bright

  /s/  P. G. LINDNER                    Group Vice President and Chief
- -----------------------------------     Financial Officer (Principal
         P. G. Lindner                  Accounting Officer)


<PAGE>



  /s/  J. W. AALFS*                     Director
- -----------------------------------
         J. W. Aalfs

  /s/  R. A. BURNETT*                   Director
- -----------------------------------
         R. A. Burnett

  /s/ R. D. CHRISTENSEN*                Director
- -----------------------------------
         R. D. Christensen

  /s/  J. W. COLLOTON*                  Director
- -----------------------------------
         J. W. Colloton

  /s/  F. S. COTTRELL*                  Director
- -----------------------------------
         F. S. Cottrell

  /s/  J. W. EUGSTER*                   Director
- -----------------------------------
         J. W. Eugster

  /s/  M. FOSTER, JR.*                  Director
- -----------------------------------
M. Foster, Jr.

  /s/  N. GENTRY*                       Director
- -----------------------------------
         N. Gentry

  /s/  J. M. HOAK, JR.*                 Director
- -----------------------------------
         J. M. Hoak, Jr.

  s/s  R. L. LAWSON*                    Director
- -----------------------------------
         R. L. Lawson

  /s/  R. L. PETERSON*                  Director
- -----------------------------------
         R. L. Peterson

  /s/  N. L. SEIFERT*                   Director


<PAGE>


- -----------------------------------
         N. L. Seifert

  /s/  W. S. TINSMAN                    Director
- -----------------------------------
         W. S. Tinsman

  /s/  L. L. WOODRUFF*                  Director
- -----------------------------------
         L. L. Woodruff

         *By:  /s/  P. J. LEIGHTON
- -----------------------------------
         (P. J. Leighton
         as Attorney-in-fact of
         the persons indicated)
</TABLE>

                                  EXHIBIT INDEX
<TABLE>
<CAPTION>
EXHIBIT
NUMBER                        DESCRIPTION OF DOCUMENT
- -------------     ----------------------------------------------------------------------------------------
<C>               <S>
99(a)             Training Materials for Personal Solicitation
99(b)             August 19, 1996 News Release
99(c)             August 20, 1996 Newspaper Advertisement
99(d)             August 20, 1996 Television advertisement

</TABLE>

                                       -1-

<PAGE>
Exhibit 99(a)

8/18/96 - Rev. #2

                               TRAINING DOCUMENTS

Item 1    General Information

Item 2    Telephone Solicitor Comment From Instructions and Sample

Item 3    Telephone Calling Procedures

Item 4    Steps to Vote Proxy

Item 5    Basic Numbers, Flow Chart and Sample Worksheet

Item 6    Benefits of the Merger

Item 7    Customer Benefits

Item 8    Chronology

Item 9    Regulatory Approvals

Item 10   Questions and Answers


Mid American has filed with the Securities and Exchange Commission a proxy
statement and other materials relating to the solicitation of proxies against
the Proposed Wisconsin Transaction and that proxy statement and the other
materials are incorporated herein by reference.

<PAGE>

8/18/96 - Rev. #2
Page 1 of 2


                                     GENERAL INFORMATION

1.      On  September  5,  IES   shareholders  are  scheduled  to  vote  on  the
        IES/WPL/Interstate merger which we call the "Wisconsin deal" because WPL
        is a Wisconsin utility and its deal with IES would include  establishing
        the  combined  company's  headquarters  in  Wisconsin.  Because  we  are
        convinced that our proposal offers  substantial  benefits to MidAmerican
        and IES,  we  intend to ask IES  shareholders  to  reject  the  proposed
        Wisconsin deal.

        MidAmerican's  proxy materials were mailed to IES shareholders on August
        19, 1996. We will be contacting shareholders of IES by telephone to urge
        them to vote AGAINST the Wisconsin deal.

2.      A script is provided as a guideline.  Avoid reading it verbatim.

        A.     Keep calls simple and brief.
        B.     Be positive and friendly.
        C.     Be low pressure.
        D.     Do not be confrontational or argumentative.

3.      Be specific in terms of the actions we are asking IES shareholders to
        take (see STEPS TO VOTE PROXY.)

4.      If you are asked  questions that you are not comfortable  answering,  DO
        NOT  GUESS.  If you don't know the  answer,  ask the  shareholder  for a
        convenient  time for someone to call them back.  Make  certain  that you
        write down the specific question on the reporting form provided and give
        it to the Call Center Coordinator.

5.      Do not make  predictions  on future  events such as the market  price of
        MidAmerican's  or IES' stock,  future  revenues or profits or  dividends
        (except as discussed in our materials), or the outcome of the IES annual
        meeting (do not predict victory).

6.      Always refer to the BLUE MidAmerican proxy card.  The IES proxy card 
        may be green or white.  It is likely IES will be mailing additional 
        proxy cards that may be different colors.

7.      Encourage IES shareholders to sign, date and return the BLUE MidAmerican
        proxy card as soon as  possible.  Early  receipt of proxies will help us
        assess our level of support and only the last proxy received will count.

<PAGE>

8/18/96 - Rev. #2


GENERAL INFORMATION - Page 2 of 2

8.      Return of the BLUE proxy will not prevent a  shareholder  from voting in
        person at the meeting if they are a shareholder of record.  However, you
        should encourage shareholders to vote by proxy card to ensure their vote
        is properly counted.

        Street name shareholders  (shareholders  whose stock is held in the name
        of a bank,  broker or other nominee instead of the shareholder) can only
        vote  through  their bank,  broker or other  nominee so they will not be
        able to vote at the meeting unless they make special  arrangements  with
        their bank,  broker or other  nominee  (through the issuance of a "legal
        proxy").  The  issuance  of a "legal  proxy" is a complex  process,  and
        shareholders  should be encouraged to simply send their proxy cards back
        to their bank, broker or other nominee.

<PAGE>

                  TELEPHONE SOLICITOR COMMENT FORM INSTRUCTIONS

     1.   Forms contain confidential  information about shareholders that should
          not be shared with anyone else.

     2.   Forms have been  sorted  into ZIP code order in  descending  number of
          shares.

     3.   Review  your  stack of forms to see if there is any  duplication  with
          shareholders' names.

     4.   Print your name on the top of each form as "Solicitor".

     5.   Voting  Indications  (A-H) check the  appropriate  indication  how the
          shareholder intends to vote.

     6.   Other (I-M):

          I.   Deceased  - if you are told  the  shareholder  is  deceased,
                    politely end the call.

               (Note to callers  only: the list contains only shareholders of
                    record; no one else can vote their shares.)

          J.   No answer - note the date and time called. Put the form on the
               bottom of your stack;  try again later.  Keep "No Answer" forms
               at the caller  station  so a  later  or  earlier  shift  can try
               again  at a different time.

          K.   Telephone not in service - mark appropriately and turn in form.

          L.   Number changed to no listing - mark appropriately and turn in 
               form.

          M.   Answering  machine - leave  message (see  telephone  calling
               procedures). Keep separately from other forms.

          (Note to callers: If number has changed,  write new number on the
           form and call that number.)

7.      Mail (N-O):

        N.   MidAmerican  proxy  materials,  proxy card and return  envelope -
             indicate if proxy  materials  were not received  and  shareholder
             requested to receive.  Verify address with address on top of form
             and indicate if address is new.

        O.   MidAmerican   Investor  Packet  -  indicate  if  shareholder
             requested  packet with annual report,  most recent quarterly
             earnings report, etc. Verify address.

<PAGE>

DRAFT 8/18/96 - Rev #3

TELEPHONE SOLICITOR COMMENT FORM INSTRUCTIONS - Page 2 of 2

8.      Comments

        Indicate any appropriate comments.

        If shareholder tells you not to call back, indicate that information.

<PAGE>

                           MIDAMERICAN ENERGY COMPANY
                             Registered Shareholders
                        Telephone Solicitor Comment Form

                   Solicitor: _______________________________

Stockholder NAME, ADDRESS & TEL. #                     SHARES




                                Voting Indication

A.  ( )  Mailed or will mail BLUE proxy       E. ( ) Other (Please describe).
         card voting AGAINST the
                     -------
         Wisconsin Transaction.

B.  ( )  Mailed or will mail BLUE card         F. ( ) Undecided.
         voting FOR the Wisconsin Transaction.
                ---

C.  ( )  Mailed or will mail GREEN or          G. ( ) Will not disclose vote.
         WHITE proxy card voting
         AGAINST the Wisconsin Transaction.

D.  ( )  Mailed or will mail GREEN or          H. ( ) Will not vote.
         WHITE proxy card voting FOR
                                ----
         the Wisconsin Transaction.

                                      Other

I.  ( )  Deceased.                             L. ( ) Number changed to no 
                                                      listing.

J.  ( )  No answer.                            M. ( ) Answering Machine.

K.  ( )  Telephone not in service.

                                      Mail

N.  ( )  MidAmerican proxy materials,             ( )Same Address

         proxy card and return envelope.          ( )New Address (write below):

O.  ( )  MidAmerican Investor Packet.

                             Comments (use reverse)

<PAGE>

                           MIDAMERICAN ENERGY COMPANY
                                  NOBO Holders
                        Telephone Solicitor Comment Form

                   Solicitor: _______________________________

Stockholder NAME, ADDRESS & TEL. #                     SHARES




                                Voting Indication

A.  ( )  Mailed or will mail BLUE proxy        E.( ) Other (Please describe).
         card voting AGAINST the
                     -------
         Wisconsin Transaction.

B.  ( )  Mailed or will mail BLUE card         F.( ) Undecided.
         voting FOR the Wisconsin Transaction.
                ---

C.  ( )  Mailed or will mail GREEN or          G.  ( )  Will not disclose vote.
         WHITE proxy card voting
         AGAINST the Wisconsin Transaction.

D.  ( )  Mailed or will mail GREEN or          H.  ( )  Will not vote.
         WHITE proxy card voting FOR
                                ----
         the Wisconsin Transaction.

                                      Other

I.  ( )  Deceased.                             L. ( )  Number changed to no 
                                                       listing.

J.  ( )  No answer.                            M. ( )  Answering Machine.

K.  ( )  Telephone not in service.

                                      Mail

N.  ( )  MidAmerican proxy materials,             ( ) Same Address

         proxy card and return envelope.          ( )New Address (write below):

O.  ( )  MidAmerican Investor Packet.

                             Comments (use reverse)

<PAGE>

Broker/Bank: ________________________
Account Rep: ________________________
Account No.: ________________________

<PAGE>

                                 TELEPHONE CALLING PROCEDURES


     The  following  script is provided to be used as a  guideline.  While it is
important  to include  all of the  information,  it is also  important  to speak
naturally using a conversational tone. Avoid reading the script verbatim.


"Hello, this is  ______________________,  an employee (retiree) with MidAmerican
Energy and I am calling you from _______________, Iowa, where I work."

"I have volunteered to call IES shareholders about MidAmerican's proposal to
merge with IES."


1.      "Have you received the BLUE proxy card sent to you by MidAmerican
        Energy recently?"

        If yes: "Do you have any questions about the MidAmerican proposal?"
        (Answer from the material provided.)

        If  no:  Ask  if  they  are a  shareholder  and  provide  any  necessary
        information  about our merger proposal.  (If they are not a shareholder,
        end the conversation.)


2.      "Could you tell me if you intend to vote AGAINST the Wisconsin deal?"

        If yes: SEE STEPS TO VOTE PROXY.  "Can we count on your continued
        support against the Wisconsin deal?"  (Thank them and end the
        conversation.)

        (Note: We are using the phrase "Wisconsin deal" because WPL is a
        Wisconsin utility and because its deal with IES would include 
        establishing

<PAGE>

8/18/96 - Rev #2

TELEPHONE CALLING PROCEDURES - Page 2 of 3


        the combined company's headquarters in Wisconsin.  Explain this to
        shareholders if they do not understand our use of the term "Wisconsin
        deal").

2.      "Could you tell me if you intend to vote AGAINST  the Wisconsin deal?"
        (continued from page 1)

        If no: "Are you aware that the  MidAmerican  proposal will provide a 34%
        increase  over the current IES dividend rate and a 25% increase over the
        dividend rate in the Wisconsin  deal? Our exchange ratio also provides a
        higher stock value based on present stock  prices.  And we have a $39.00
        per share cash option for at least 40% of your shares.

               SEE BENEFITS OF THE MERGER.  (If an Iowa shareholder,  stress the
               benefits of building a regional company with  headquarters  based
               in Iowa, etc.;  otherwise,  concentrate on the value of the stock
               and  dividend.  Offer to run a  comparison  using  the  number of
               shares they own to highlight the benefits of our proposal.)

        If they still say No: "I would encourage you to take another look at the
        MidAmerican  proposal.  The  best  way to do that is to read  the  proxy
        materials  that  MidAmerican  sent you.  We  believe  our offer is still
        superior  to the  Wisconsin  deal.  It  provides a higher  dividend  and
        greater  stock  value  for  IES  shareholders.  We  would  urge  you  to
        reconsider  and change  your vote,  and to vote  AGAINST  the  Wisconsin
        deal."  (If  responsive,   proceed  to  STEPS  TO  VOTE  PROXY.  If  not
        responsive, politely end the conversation.)


3.      "Do you have any additional questions?"

        If not, "Thank you for your time and we appreciate your support. We will
        be calling back to keep you informed of further developments."

        (Note: If caller does not want to be called again,  note in comment
        section on form.)

<PAGE>

8/18/96 - Rev #2

TELEPHONE CALLING PROCEDURES - Page 3 of 3

If you reach an answering machine:


"Mr./Mrs./Ms.   _______________________,   this  is  _____________________,   an
employee with MidAmerican Energy calling you from _______________, Iowa, where I
work.  I'm  calling  about  your  vote on the  proposed  merger  with  IES and a
Wisconsin  utility.  If  you  want  the  opportunity  to  consider  what  we  at
MidAmerican  believe is a better  offer from our  company,  please mail the BLUE
MidAmerican  proxy card right away voting  AGAINST the  Wisconsin  deal.  Please
remember to SIGN and DATE your proxy card before mailing. If you have questions,
call toll-free 1-888-776-4692. Thank you."

<PAGE>

8/18/96 - Rev. #1
Page 1 of 2

                                      STEPS TO VOTE PROXY


1.      On the BLUE MidAmerican proxy card, vote AGAINST the approval
        and adoption of the Wisconsin merger.

        Sign,  date and promptly mail the BLUE proxy card in the return envelope
        enclosed with the MidAmerican proxy materials.

        It is very  important  that you SIGN  and  DATE  the  BLUE  proxy  card;
        remember only the proxy card with the latest date will be counted.

2.      If you have already returned any IES proxy card (could be green or white
        or other  color  besides  blue),  you can  change  your  vote  simply by
        SIGNING,  DATING and MAILING the BLUE  MidAmerican  proxy card (See Step
        1).

3.      DO NOT RETURN ANY PROXY CARDS SENT BY IES.  IES will
        likely be sending you additional proxy material.  To avoid mistakes,
        simply discard all IES' proxy cards.

4.      PROXIES MUST BE RECEIVED NO LATER THAN SEPTEMBER
        5TH TO BE COUNTED.

5.      When you receive additional material from IES or MidAmerican and
        have any questions, call us at 1-888-776-4692.


Note to Callers:  If a shareholder  is undecided on how they want
                  to vote, it is perfectly  acceptable to abstain from voting
                  by marking the ABSTAIN  box. It is also  acceptable  to vote
                  for  election of the IES Board of  Directors  and still vote
                  against the Wisconsin merger.

<PAGE>

8/18/96 - Rev. #1

STEPS TO VOTE PROXY - Page 2


                            Other Voting Instructions

1.      Multiple Accounts

        Shareholders  should sign, date and mail a proxy card for each and every
        separate account  maintained  whether a registered  shareholder,  street
        name shareholder, or both.

2.      Proper Execution of Card

        The proxy card should be signed exactly as the shareholder  name appears
        thereon. When stock is registered in two or more names (joint tenants or
        tenants-in-common, for example), all registered owners should sign. When
        signing  as an  attorney-in-fact,  executor,  administrator,  trustee or
        guardian,  shareholders  should  sign  and  give  title  as  such.  If a
        corporation, shareholders should sign in corporate name by the president
        or other authorized officer (i.e., MidAmerican Energy Company by Stanley
        J. Bright,  President and Chief  Executive  Officer).  If a partnership,
        please sign in partnership name by an authorized person (i.e., MEC, L.P.
        by Stanley J. Bright, General Partner).

3.      Street Name Holders

        Registered  shareholders,  those  who  personally  hold  their own stock
        certificates,  have  the  power  to  directly  vote  their  shares.  The
        situation is different however,  for street name holders.  When stock is
        held in street name,  through a bank,  broker or nominee,  generally the
        bank,  broker or nominee  votes on behalf of the  shareholder,  but only
        after  receiving  the   shareholders'   specific  voting   instructions.
        Shareholders  must sign,  date and  return the BLUE card to their  bank,
        broker or nominee for their  shares to be voted.  If a  shareholder  has
        multiple  street  name  accounts,  they must return a BLUE card for each
        account.

        Shareholders should also call their broker with voting instructions, but
        it is preferable that they also return the BLUE proxy card.

        Brokers collect voting instructions from all their clients and issue one
        card just prior to the meeting with cumulative voting responses from all
        their clients.

4.      Remember,  each and every proxy is of  importance  no matter
        how few shares are owned.

<PAGE>

8/18/96 - Rev. #1
Page 1 of 5



BASIC NUMBERS ASSOCIATED WITH THE TRANSACTION

Price of Stock:

MidAmerican  is  offering  $39 of cash per IES share for up to 40% of the shares
and 2.346 shares of MidAmerican  stock, with an implied value of $37.83 for each
remaining IES shares based on the August 16, 1996 closing  price of  MidAmerican
stock of $16 1/8 (fluctuates based on stock price changes). See below.

MidAmerican closing stock price on 8/16/96 = $16 1/8

        $16 1/8       X     2.346   = $37.83
                           (MidAmerican
                            exchange ratio)

IES shareholders can opt for cash or stock

*       If  Shareholders  holding  more than 40% of the  outstanding  IES shares
        choose  cash,  the 40%  pool  of  cash  will  be  prorated  among  those
        shareholders choosing cash.

*       If they want cash, they are guaranteed at least 40% cash.

*       The stock portion of what you will receive is tax free. The cash portion
        of what you will receive is taxable like any sale of stock for cash.

"We've been advised we cannot give any more tax information.
You'll need to contact your tax advisor."

<PAGE>

8/18/96 - Rev. #1

BASIC NUMBERS ASSOCIATED WITH THE TRANSACTION - Page 2 of 5



Dividend:

Current IES dividend = $2.10
Proposed dividend in the Wisconsin deal = Revised $2.25 (original
                                                           $1.99)
Proposed dividend in the MidAmerican Proposal = $2.82

        The MidAmerican  Proposal  includes a proforma dividend of $2.82 per IES
        share. This is a 34% increase over IES's current dividend rate and a 25%
        increase over the revised  Wisconsin  deal (the proforma  dividend was a
        42% increase over the original Wisconsin deal).


        Calculated by:

              $1.20    X             2.346   =        $2.8152 or $2.82
        (Current MidAmerican      (MidAmerican
        dividend)                  exchange ratio)

Our analysis  indicates that existing earnings and cash flow will be adequate to
fund the dividend at the current level. However, dividends are not guaranteed or
promised. NO company can guarantee a dividend in the future.

<PAGE>

8/18/96 - Rev. #1

BASIC NUMBERS ASSOCIATED WITH THE TRANSACTION - Page 3 of 5



Value:

IES stock price as of 8/2/96 (before our offer was  announced)  =$29.75 Value of
IES stock in the Wisconsin deal = $36.05* Value of IES stock in the  MidAmerican
Proposal = $37.83* (stock portion)
           $39.00 (cash portion)
(*Based on 8/16/96 closing prices.)

Examples:

Shareholders with 100 shares of IES stock:

        Current annual IES dividend = $210.00  Annual  dividend in the Wisconsin
        deal = Revised $225.00
               (original $199.00)
        Annual dividend in the MidAmerican Proposal = $282.00

If you own 100 shares of IES stock and opt for 100% stock:

Proposed MidAmerican Dividend

        100 shares IES   X  2.346 =   234.60 shares of MidAmerican stock

        234.6**shares of MidAmerican  X  $1.20  = $281.52 (Proposed annual
                                 (Current MidAmerican     MidAmerican dividend)
                                                          MidAmerican dividend)

(**The 6/10 of a share is a fractional share that would be paid for in cash)

<PAGE>

8/18/96 - Rev. #1

BASIC NUMBERS ASSOCIATED WITH THE TRANSACTION - Page 4 of 5


Compared to current IES dividend of $2.10 per share:

100 shares of IES X $2.10  =  $210.00 (current annual IES dividend)

Under the  MidAmerican  plan,  you would  receive  $71.52  more  annually.  This
represents a 34% greater dividend than your current IES dividend.


Compared to revised Wisconsin deal dividend of $2.25 per share:

100 shares of IES  X  $2.25  =  $225.00 (proposed annual dividend
                                         under revised Wisconsin deal)

Under the  MidAmerican  plan,  you would  receive  $57.00  more  annually.  This
represents a 25% greater dividend than the revised Wisconsin deal dividend.

<PAGE>

[The following is an outline presentation of a flowchart for shareholder
question regarding cash or stock]

Revision 1
8/19/96
Page 5 of 5


I. Does Shareholder want cash?

   A.  No.

      1. Shareholder will receive 2.346 Shares of MidAmerican stock for each
         share of IES Industries stock.

      2. End

   B.  Yes.

      1. Do IES shareholders holding more than 40% of IES shares want cash?

         a. No.
            -  Shareholder  will  receive  $39 per  share of all  shares  of IES
               Industries stock.

         b. Yes.
            - Cash distribution will be prorated based upon the number of IES
              shareholders requesting cash

      2. End

EXAMPLE

50% of IES shareholders choose the cash option, each shareholder selecting the
cash option will receive 0.40/0.50 = 80% cash and 20% stock.

% of shares       % of shares       % cash            % stock
wanting           wanting           actually          actually
cash              stock             received*         received
10                90                100%              0%
20                80                100%              0%
30                70                100%              0%
40                60                100%              0%
50                50                80%               20%
60                40                67%               33%
70                30                57%               43%
80                20                50%               50%
90                10                44%               56%
100               0                 40%               60%
*% of cash received by those shareholders wanting to receive cash



<PAGE>

8/18/96 - Rev. #1



                                  WORKSHEET

Proposed MidAmerican Dividend


____________________          X     2.346       = __________________
(# shares of IES stock)       (conversion ratio)    (# shares of MEC stock)


____________________          X     $1.20       =  __________________ (A)
(# shares of MEC stock from   (current annual MEC    (MEC annual dividend)
calculation above)            dividend per share)
 


Compared to current IES dividend:


____________________          X     $2.10       =  __________________ (B)
(# shares of IES stock)       (Current annual IES  (current IES annual dividend)
                              dividend per share)
 


Compared to proposed dividend under revised Wisconsin deal:


____________________          X     $2.25       =  __________________  (C)
(# shares of IES stock)       (proposed annual     (Proposed annual dividend
                              dividend per share   under revised Wisconsin deal)
                              under revised 
                              Wisconsin deal)

Compare:    (A)   Proposed MidAmerican dividend             $______________
            (B)   Current IES dividend                      $______________
            (C)   Proposed dividend                         $______________
                  under revised Wisconsin deal

<PAGE>

8/18/96-Rev. #2
Page 1 of 2


                                    BENEFITS OF THE MERGER


                                 BENEFITS FOR IES SHAREHOLDERS

*       The MidAmerican proposal remains financially superior to the
        Wisconsin deal.

*       IES shareholders who opt for stock would receive $37.83 per share (based
        on 8/16/96  MidAmerican  closing  price)  compared  to $36.05  under the
        Wisconsin  deal.  Those  who  elect to sell  their  stock  for cash will
        receive $39.00 for at least 40% of their shares.

*       MidAmerican  proposal  provides IES  shareholders  with a $2.82 dividend
        compared to only a $2.25 dividend under the revised Wisconsin deal.

*       MidAmerican's exchange ratio provides a higher stock value based on
        present stock prices.

*       Contiguous and overlapping service territories - greater operational
        efficiency.

*       Maintains Iowa headquarters - decisions affecting Iowans remain in
        Iowa.

*       Estimated $650 million savings over 10 years for combined MEC/IES
        Company.

<PAGE>

                                      8/18/96 - Rev. #2

                           BENEFITS OF THE MERGER - Page 2 of 2

                            BENEFITS FOR MIDAMERICAN SHAREHOLDERS

*       Positions  MidAmerican  to  be  a  larger,  stronger,  more  competitive
        regional energy and communications  company operating in Iowa, Nebraska,
        South Dakota and Illinois.

*       Maintains Iowa headquarters - decisions affecting Iowans remain in
        Iowa.

*       Contiguous and overlapping service territories - greater operational
        efficiency.

*       Estimated $650 million savings over 10 years for combined MEC/IES
        Company.

*       Iowa focused economic development effort.

<PAGE>

8/18/96 - Rev. #1
Page 1 of 1


                           WHAT'S IN IT FOR CUSTOMERS


o     MidAmerican  has  proposed  stable or  declining  electric  prices for all
      customers  through 2001.  MidAmerican's  pricing  proposal is currently on
      file for  approval by the Iowa  Utilities  Board.  MidAmerican  intends to
      include IES customers in the pricing proposal if it is approved.


o     MidAmerican's  proposal  would result in an Iowa-based  company that would
      have Iowa's best interests in mind.

<PAGE>

8/18/96 - Rev. #1
Page 1 of 2

                                   CHRONOLOGY

November 1990           Iowa Resources merged with Midwest Energy to
                        form Midwest Resources.

July 1995               Midwest  Resources  merged  with  Iowa-Illinois to form
                        MidAmerican Energy.

October 3, 1995         Russ Christiansen/Stan  Bright letter to Lee Liu
                        expressing interest in combining companies.

October 6, 1995         Lee Liu responds that IES is not interested.

October 10, 1995        Russ Christiansen/Stan  Bright  letter  again
                        asking IES to discuss merger opportunities.

October 23, 1995        Russ  Christiansen/Stan  Bright  letter sent to
                        Lee Liu outlining a merger proposal.

October 26, 1995        Lee Liu rejected proposal.

November 1995           IES announced merger with WPL and Interstate.

August 1, 1996          August 1993 standstill agreement expired.  The
                        standstill agreement prevented either party from
                        making a proposal to acquire directly or indirectly,
                        each other.

August 4, 1996          Stan Bright  letter  sent to Lee Liu  describing
                        MidAmerican's merger proposal.

August 5, 1996          IES acknowledged MEC proposal - indicated
                        would respond in due course.

<PAGE>

8/18/96 - Rev. #1
CHRONOLOGY - Page 2 of 2

August 6, 1996         Filed preliminary proxy material with SEC.

August 9, 1996         Letter from Stan Bright to IES shareholders
                       explaining merger.

August 16, 1996        IES announced  rejection of MidAmerican's
                       merger proposal and announced a revised  Wisconsin
                       deal.

August 19, 1996        MidAmerican to mail proxy materials to IES
                       registered shareholders.

September 5, 1996      IES  shareholder  meeting  to vote on the
                       Wisconsin deal. If IES does not receive approval:

                       *    MidAmerican will move forward with its merger

                       *    MidAmerican  believes  that  the IES  board  will
                            heed  its shareholders  wishes and meet with  
                            MidAmerican  to give IES shareholders a future
                            opportunity to approve a MidAmerican/IES merger

                      If  the Wisconsin deal is approved,  IES  shareholders
                      will not have the opportunity to approve a MidAmerican/
                      IES merger.

<PAGE>

8/18/96-Rev. #1
Page 1 of 2



                          REQUIRED REGULATORY APPROVALS


Federal           *     Federal Energy Regulatory Commission

State             *     Iowa Utilities Board

                  *     Illinois Commerce Commission

                  (The Wisconsin deal also requires the approval of the
                  Wisconsin Public Service Commission)

Filings will also be made with:

                  *     Federal Trade Commission under the Hart-Scott
                        Rodino Act

                  *     Nuclear Regulatory Commission



MidAmerican has a track record of successfully and quickly  completing  mergers.
We estimate the regulatory  process can be completed  within 8 to 12 months from
the time MidAmerican and IES reach an agreement to merge.

In our last merger, we:

      *     obtained most regulatory approvals within 9 months after the
            announcement

      *     completed the merger in 11 months

<PAGE>

8/18/96 - Rev. #1

Required Regulatory Approval - Page 2 of 2


By contrast,  more than nine months after  announcing  the  Wisconsin  deal,  we
believe the three companies still have a long way to go in seeking and obtaining
regulatory approvals.

      *     they withdrew  their filing with the Iowa  Utilities  Board on May 6
            and have yet to refile.

      *     on July 29,  1996  they  amended  their  Federal  Energy  Regulatory
            Commission (FERC) filing, forcing them to essentially start that
            approval process all over.

      *     their filing before the Wisconsin Public Service Commission is not
            yet set for a hearing.

The  Wisconsin  deal is a  complex  three-way,  four-state  transaction  between
companies that are not interconnected.

<PAGE>

8/18/96-Rev. #1
Page 1 of 4


                              QUESTIONS AND ANSWER

1.   Q.   Since IES  management  responded  that it doesn't want to even discuss
          a merger and we have  started a proxy  solicitation,  why do we think
          it will work?

     A.   We believe the MidAmerican  proposal remains  financially  superior to
          the Wisconsin deal. Our proposal would provide IES shareholders with a
          significant  premium over the consideration  they would receive in the
          Wisconsin  deal. We believe that a majority of IES  shareholders  will
          want to send their  board and  management  a message  that they should
          meet with MidAmerican.  We have  successfully  planned and implemented
          our two most recent mergers more quickly,  we believe,  than any other
          utility merger within the past several years.  We are confident of our
          ability to successfully complete this merger.

2.    Q.    As a shareholder and an employee, why should I be in favor of the 
            merger?

      A.    We believe very strongly that the combination of these two companies
            will bring  greater  opportunities  to our  employees  and increased
            value to our customers and  shareholders.  Our proposed  merger will
            create a larger  company with a regional  energy and  communications
            growth  strategy  starting  from an Iowa base.  We  believe  the new
            company will provide  excellent  opportunities,  right here in Iowa,
            for employees.


3.    Q.    What is it going to take for the MidAmerican proposal to be 
            successful?

      A.   1.  Most  important  is that  IES not  obtain  the vote of a
               majority of the outstanding  shares for the merger agreement
               in the Wisconsin deal. No and non-votes will therefore count
               AGAINST the Wisconsin deal.

           2.  If IES fails to obtain  the  requisite  majority,  MidAmerican
               will  proceed  with our  proposal  and we believe that the IES
               board  will  heed  its  shareholders'  wishes  and  meet  with
               MidAmerican.

<PAGE>

8/18/96 - Rev. #1

Questions and Answers - Page 2 of 4

4.    Q.    How is MidAmerican going to finance the transaction and where will
            you get the money?

      A.    We expect to finance  the cash  portion of our  proposal  by selling
            non-strategic  assets and by using using debt for the remainder.  We
            are confident  that there will be no problem in obtaining  financing
            or in servicing the debt with existing cash flows.


5.    Q.    What do you think the stock price or dividend will do?

      A.    We  cannot  speculate  on future  stock  price or  dividends.  
            (Redirect question to stock and dividend premium being offered.)


6.    Q.    Can you tell me specific information about my IES stock?

      A.    No, I do not have that information.


7.    Q.    Should I sell my stock?

      A.    We cannot give advice on whether or not to sell stock.


8.    Q.    What do you think earnings will do?

      A.    I can't comment on earnings.  We expect over $650 million in cost 
            savings for a combined MidAmerican/IES Company in the next 10 years.


9.    Q.    Why is the MidAmerican stock price down?

      A.    It isn't  unusual in these kinds of  transactions  for market  price
            movements  to occur.  We  believe  most  people  will  evaluate  the
            transaction  and will see the benefits to  MidAmerican  and IES over
            the long term.


10.   Q.    Will MidAmerican change their name again?

      A.    No.

<PAGE>

8/18/96 - Rev. #1

Questions and Answers - Page 3 of 4




11.   Q.    Do MidAmerican shareholders have to exchange their stock?

      A.    No.


12.   Q.    What tax implications are there?

      A.    If you opt for cash,  which is the  equivalent of selling your
            stock,  it will be taxable  just like  selling any stock for cash
            would be. If you opt for stock, it is  non-taxable.  Beyond that,
            you will need to consult your tax advisor.


13.   Q.    Why is IES included, but Interstate is not?

      A.    Our proposal only includes IES.  We believe combining with IES is a
            strategic merger as we strive to become a regional energy and 
            communications company.


14.   Q.    Why is IES expressing concerns about the MidAmerican proposal?

      A.    IES management has not communicated directly with us.  We can't 
            speak for IES management.


15.   Q.    Please respond to newspaper reports that say the proposed merger 
            will result in the loss of jobs at MidAmerican and IES.

      A.   Both  the  Wisconsin  deal  and our  proposal  will  lead to
           employment  reductions.  MidAmerican Energy and IES together
           currently   employ    approximately   6,237   persons.   Our
           preliminary  estimate of savings from the merger  includes a
           workforce  reduction of approximately 450 positions from the
           current  combined  employment level compare to a reductio of
           750 positions in the Wisconsin  deal.  Under the MidAmerican
           proposal that  adjustment  would be  accomplished  primarily
           through normal  attrition and other voluntary  programs such
           as early  retirement  and would be dispersed  throughout the
           service  areas.  We do not  anticipate  that layoffs will be
           required in the proposed merged  companies.  We believe that
           the merged company will be a strong competitor and a company
           that will provide excellent employment opportunities.

<PAGE>

8/18/96 - Rev. #1

Questions and Answers - Page 4 of 4

16. Q.    What about the $40  million  breakup fee that IES will pay
          if they don't proceed with the Wisconsin deal?

    A.    The breakup fee is factored into our proposal, but we are reviewing
          the fee.


<PAGE>

Exhibit 99(b)

[The following is a news release by MidAmerican Energy  issued to the public]

MidAmerican                                             News Release
Energy


Contacts:      Keith Hartje(Media)
               (515) 281-2575

               Sue Rozeman(Investors)
               (515) 281-2250

               Chuck Burgess/Adam Miller
               The Abernathy MacGregor Group
               (212) 371-5999



                  MIDAMERICAN ENERGY BEGINS SOLICITING PROXIES
                FROM IES SHAREHOLDERS AGAINST THE WISCONSIN DEAL


DES MOINES, IA (August 19, 1996) -- MidAmerican Energy Company (NYSE: MEC) today
announced  that it has filed with the Securities  and exchange  Commission  (the
"SEC")  a  definitive  proxy  statement  and  other  materials  relating  to the
solicitation  of proxies  against IES  Industries  Inc.'s  (NYSE:  IES_ proposed
merger with WPL holdings,  Inc. And  Interstate  Power  Company (the  "Wisconsin
Transaction"). MidAmerican will being immediately mailing proxy materials to and
soliciting  proxies  from  IES  shareholders  to be  used at  IES's  shareholder
meeting, scheduled for September 5, 1996.

"We are  disappointed  that IES has decided to push ahead with a merger  without
even talking with us. We believe the Wisconsin deal is demonstrably  inferior to
MidAmerican's  merger  proposal and are confident that IES's  shareholders  will
recognize the substantial  benefits inherent in a MidAmerican/IES  combination,"
said Stanley J. Bright,  President and Chief  Executive  Officer of MidAmerican.
"By filing these definitive proxy materials,  we are giving IES shareholders the
opportunity  to see for  themselves  the value of our  merger  proposal.  We are
absolutely  committed to  completing  this  strategic  merger for the benefit of
shareholders, customers, employees and the state of Iowa."

MidAmerican's  proposal calls for a cash and stock merger with IES, comprised of
up to 40% cash and 60% MidAmerican common stock. IES shareholders receiving cash
will  receive $39 per share of IES common stock and IES  shareholders  receiving
stock will receive 2.346 shares of MidAmerican  common stock er per share of IES
common stock. A MidAmerican/IES  combination  would provide  shareholders of IES
$2.25 more per share than the value of the consideration they would receive in a
proposed merger with WPL Holdings,  Inc. And Interstate Power Company,  based on
closing  stock  prices on August 16, 1996,  along with at 25% dividend  increase
over the dividend proposed in the Wisconsin Transaction.


                                                       


MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

<PAGE>
Exhibit 99(c)

[Newspaper advertisement published throughout the state of Iowa]

                       The MidAmerican-IES Merger Proposal
               **************************************************
                                  IES has again
                             turned down a proposal
                         we believe would be much better
                              for IES shareholders.
               **************************************************
The MidAmerican  Energy proposal offers IES  shareholders a dividend 25% greater
than the one now proposed in the IES three-way merger which includes a Wisconsin
utility.  IES  has  rejected  this  proposal  without  even  discussing  it with
MidAmerican.

In failing to  discuss a proposal  that would pay $114 more in annual  dividends
for every 200 shares,  IES  continues to ignore a real  opportunity  to put more
money in their shareholder's  pockets.  It's time for shareholders to send IES a
message...

                    Compare Dividends Per Existing IES Share
                           Current IES Dividend--$2.10

         The MidAmerican Proposal                    The Wisconsin Deal

                                                         $1.95
                                                         Original Proposed
                                                         Dividend (11/10/95)

             $2.82                                       $2.01
             Proposed Dividend                           1st Revised
             (8/2/96)*                                   Dividend (5/22/96)

                                                         $2.25
                                                         2nd Revised
                                                         Dividend (8/16/96)**

*Based on MidAmerican dividend of $1.20 and conversion ratio of 2.346
**Based on WPL dividend of $1.97 and conversion ratio of 1.14
               **************************************************
                         Vote AGAINST the Wisconsin Deal
         IES shareholders are receiving proxy materials, including a BLUE proxy,
from  MidAmerican  in the mail this week.  Simply  sign,  date and mail the BLUE
proxy as soon as you  receive  it. We urge you not to return  any green or white
proxies sent to you by IES. If you have already returned your IES proxy, you can
still  change  your  vote.  Only the  latest-dated  proxy will  count.  For more
information about MidAmerican's merger proposal, call this toll-free number.
                         1-888-PRO-IOWA (1-888-776-4692)
               **************************************************

[MidAmerican Energy Logo]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

<PAGE>
Exhibit 99(d)

[Television advertisement broadcast throughout the state of Iowa]

[TV Copy:  Better Plan]

[Video:  TYPE OF COPY, WHITE AGAINST BLACK SCREEN.  TYPE CRAWL OR OTHER MOVEMENT
IN SYNCH WITH ANNOUNCER.  FADE IN IOWA VISTA, MIDAMERICAN ENERGY LOGO AND SHORT-
VERSION LEGEND.  TO BLACK.]


Audio:

IES has again turned down  MidAmerican  Energy's merger  proposal--without  even
discussing it! Why won't they talk to us?

MidAmerican's  proposal offers IES  shareholders a much larger dividend than the
latest  IES  plan...25  per cent  larger!  MidAmerican's  proposal  would  pay a
dividend of $2.82 per IES share, versus only $2.25.

Vote against the Wisconsin deal.
We believe MidAmerican's plan is better for shareholders...customers...employees
 ...and better for Iowa!

[Graphic presentation of legend]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.


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