EAST TEXAS FINANCIAL SERVICES INC
8-K, 1997-01-31
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549



                                    FORM 8-K


                                 CURRENT REPORT



                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                Date of Report (Date of earliest event reported)
                                January 22, 1997


                       EAST TEXAS FINANCIAL SERVICES, INC.                      
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its Charter)



       Delaware                      0-24848                   75-2559089
- --------------------------------------------------------------------------------
 (State or other             (Commission File No.)        (IRS Employer
 jurisdiction of                                          Identification Number)
 incorporation                                             
   


1200 South Beckham Avenue, Tyler, Texas                            75701-3319
- --------------------------------------------------------------------------------
(Address of principal executive offices)                           (Zip Code)



Registrant's telephone number, including area code:              (903) 593-1767
- --------------------------------------------------------------------------------

                  
                                       N/A
- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report) 


<PAGE>  
Item 5.  Other Events

         On January 22, 1997, the Registrant  issued for  publication  the press
release  attached as Exhibit "99"  announcing the  declaration of cash dividends
for the quarter ended December 31, 1996.
<PAGE>


        Exhibit                                                           
        Number                       Description         
        ------                       -----------    


          99             Press release, published on January 22, 1996.   

<PAGE>



                                   SIGNATURES



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             EAST TEXAS FINANCIAL SERVICES, INC.



Date:  January 22, 1997                          By: /s/ GERALD W. FREE
                                                     ------------------
                                                         Gerald W. Free
                                                         President and
                                                         Chief Executive Officer






 























                                  EXHIBIT "99"




<PAGE>
{GRAPHIC-LOGO] EAST TEXAS FINANCIAL SERVICES, INC.
               _________________________________________________________________
               1200 South Beckham - P.O.Box 6910 - Tyler, TX 75711-6910 -
               903-593-1767 - Fax 903-593-1094


                                  NEWS RELEASE


For verification,  contact: Gerald W. Free, President and CEO
                   Derrell W. Chapman, Vice President/COO/CFO

Telephone:        (903) 593-1767
Fax:              (903) 593-1094

For immediate release, January 22, 1997

- --------------------------------------------------------------------------------

                       EAST TEXAS FINANCIAL SERVICES, INC.
                             DECLARES CASH DIVIDEND

Tyler,  Texas,  January 22,  1997,  - - - East Texas  Financial  Services,  Inc.
(NASDAQ:  ETFS),  the  holding  Company  for  First  Federal  Savings  and  Loan
Association of Tyler, Texas, today has announced that the Company has declared a
cash  dividend of $0.05 per share for the quarter ended  December 31, 1996.  The
dividend will be payable on February 26, 1997, to  stockholders  of record as of
February 12, 1997.

As of December 31, 1996, the Company had outstanding  1,079,285 shares of stock.
Shares of the Company's  stock traded between $14.75 and $16.50 per share during
the quarter ended  December 31, 1996, and reached an all time high of $18.75 per
share in the past two weeks.

First Federal Savings and Loan Association serves primarily Smith County, Texas,
through  its two full  service  retail  banking  offices  located  in Tyler  and
Whitehouse and its loan production office located in Tyler.

The  Company's  stock is traded under the symbol  "ETFS" on the NASDAQ  National
Market System and is listed in most daily newspapers as "EastTxFnl".







                                     - END -

                   Serving the Financial Needs of East Texas


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