EAST TEXAS FINANCIAL SERVICES INC
DEF 14A, 1998-12-23
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

[ X ] Filed by the registrant

[   ] Filed by a party other than the registrant      


Check the appropriate box:

[   ] Preliminary Proxy Statement

[   ] Confidential, for Use of the Commission Only
      (as permitted by Rule 14a-6(e)(2))

[ X ] Definitive Proxy Statement

[   ] Definitive Additional Materials

[   ] Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                       EAST TEXAS FINANCIAL SERVICES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
<PAGE> 
                       EAST TEXAS FINANCIAL SERVICES, INC.

                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767
- --------------------------------------------------------------------------------





                                                               December 23, 1998





Dear Fellow Stockholder:

         On  behalf of the  Board of  Directors  and  management  of East  Texas
Financial Services,  Inc. (the "Company"),  I cordially invite you to attend the
Annual Meeting of Stockholders of the Company.  The meeting will be held at 2:00
p.m., local time, on January 20, 1999 at the offices of the Company,  located at
1200 S. Beckham Avenue, Tyler, Texas.

         An important  aspect of the meeting process is the stockholder  vote on
corporate business items. I urge you to exercise your rights as a stockholder to
vote and participate in this process.  Stockholders  are being asked to consider
and vote upon the  proposals  to elect  three  directors  of the  Company and to
ratify the  appointment  of  auditors.  In  addition,  the meeting  will include
management's  report  to you on  the  Company's  1998  financial  and  operating
performance.

         We  encourage  you to attend the meeting in person.  Whether or not you
plan to attend,  however,  please read the  enclosed  Proxy  Statement  and then
complete,  sign and date the  enclosed  proxy and return it in the  accompanying
postpaid  return  envelope as promptly as  possible.  This will save the Company
additional  expense in  soliciting  proxies and will ensure that your shares are
represented at the meeting.


                                                    Very truly yours,




                                                    /s/Gerald W. Free
                                                    -----------------
                                                    Gerald W. Free
                                                    Vice Chairman, President and
                                                    Chief Executive Officer


<PAGE>
                       EAST TEXAS FINANCIAL SERVICES, INC.
                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         To be Held on January 20, 1999

         Notice is hereby  given that the Annual  Meeting of  Stockholders  (the
"Meeting") of East Texas Financial  Services,  Inc. (the "Company") will be held
at the offices of the Company,  located at 1200 S. Beckham Avenue,  Tyler, Texas
on January 20, 1999 at 2:00 p.m., local time.

         A Proxy Card and a Proxy Statement for the Meeting are enclosed.

         The Meeting is for the purpose of considering and acting upon:

         1.       The election of three directors of the Company;

         2.       The  ratification  of the  appointment  of  Bryant &  Welborn,
                  L.L.P.  as auditors for the Company for the fiscal year ending
                  September 30, 1999;

and such other  matters as may  properly  come  before  the  Meeting,  or at any
adjournments or  postponements  thereof.  The Board of Directors is not aware of
any other business to come before the Meeting.

         Any action may be taken on the  foregoing  proposals  at the Meeting on
the date  specified  above,  or on any date or dates to which the Meeting may be
adjourned  or  postponed.  Stockholders  of record at the close of  business  on
December 9, 1998 are the stockholders  entitled to vote at the Meeting,  and any
adjournments or postponements  thereof. A complete list of stockholders entitled
to vote at the  Meeting  will be  available  at the main  office of the  Company
during the ten days prior to the Meeting, as well as at the Meeting.

         You are requested to complete and sign the enclosed Proxy Card which is
solicited  on behalf of the Board of  Directors,  and to mail it promptly in the
enclosed  envelope.  The Proxy  will not be used if you  attend  and vote at the
Meeting in person.

                                              By Order of the Board of Directors



                                              /s/Gerald W. Free
                                              -----------------
                                              Gerald W. Free


                                              Vice Chairman, President and 
                                              Chief Executive Officer

Tyler, Texas
December 23, 1998


- --------------------------------------------------------------------------------
IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER REQUESTS FOR PROXIES TO ENSURE A QUORUM AT THE MEETING. A SELF-ADDRESSED
ENVELOPE  IS  ENCLOSED  FOR YOUR  CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED
WITHIN THE UNITED STATES.
- --------------------------------------------------------------------------------
<PAGE>
                                 PROXY STATEMENT

                       EAST TEXAS FINANCIAL SERVICES, INC.
                            1200 South Beckham Avenue
                               Tyler, Texas 75701
                                 (903) 593-1767

                         ANNUAL MEETING OF STOCKHOLDERS
                                January 20, 1999


         This Proxy Statement is furnished in connection  with the  solicitation
on behalf of the Board of Directors of East Texas Financial Services,  Inc. (the
"Company")  of  proxies to be used at the Annual  Meeting of  Stockholders  (the
"Meeting")  which will be held at the offices of the Company  located at 1200 S.
Beckham Avenue,  Tyler,  Texas on January 20, 1999 at 2:00 p.m., local time, and
all  adjournments or postponements  of the Meeting.  The accompanying  Notice of
Annual Meeting of  Stockholders  and this Proxy Statement are first being mailed
to  stockholders  on or about  December  23,  1998.  Certain of the  information
provided herein relates to First Federal  Savings and Loan  Association of Tyler
(the "Association"), a wholly owned subsidiary and predecessor of the Company.

         At the Meeting, stockholders of the Company are being asked to consider
and vote upon (i) the  election  of three  directors  of the  Company and (ii) a
proposal to ratify the appointment of Bryant & Welborn,  L.L.P. as the Company's
independent auditors for the fiscal year ending September 30, 1999.

Vote Required and Proxy Information

         All  shares of common  stock of the  Company,  par value $.01 per share
(the "Common  Stock"),  represented at the Meeting by properly  executed proxies
received  prior  to or at the  Meeting  and not  revoked,  will be  voted at the
Meeting in accordance with the  instructions  thereon.  If no  instructions  are
indicated,  properly  executed  proxies  will be voted for the  nominees and the
adoption of the proposal set forth in this Proxy Statement. The Company does not
know of any matters,  other than as described in the Notice of Annual Meeting of
Stockholders,  that are to come  before the  Meeting.  If any other  matters are
properly  presented at the Meeting for action, the persons named in the enclosed
Proxy Card and acting pursuant  thereto will have the discretion to vote on such
matters in accordance with their best judgment.

         Directors  shall be  elected  by a  plurality  of the votes  present in
person  or  represented  by proxy at the  Meeting  and  entitled  to vote on the
election of directors. In all matters other than the election of directors,  the
affirmative  vote of the majority of shares  present in person or represented by
proxy at the Meeting and  entitled to vote on the matter shall be the act of the
stockholders. Proxies marked to abstain with respect to a proposal will have the
same effect as votes against the proposal.  Broker non-votes will have no effect
on the vote.  One-third of the shares of the Common Stock,  present in person or
represented  by proxy,  shall  constitute  a quorum for purposes of the Meeting.
Abstentions  and  broker  non-votes  will be  treated  as shares  present at the
Meeting for purposes of determining a quorum.

         Stockholders who execute proxies retain the right to revoke them at any
time. Unless so revoked, the shares represented by such proxies will be voted at
the  Meeting  and all  adjournments  or  postponements  thereof.  Proxies may be
revoked  by:  (i)  filing  with the  Secretary  of the  Company at or before the
<PAGE>
Meeting a written notice of revocation bearing a later date than the proxy, (ii)
duly executing a subsequent  proxy relating to the same shares and delivering it
to the Secretary of the Company at or before the Meeting or (iii)  attending the
Meeting and voting in person (although attendance at the Meeting will not in and
of itself constitute revocation of a proxy). Any written notice revoking a proxy
should be delivered to Sandra J. Allen, Secretary, at the address shown above.

Voting Securities and Principal Holders Thereof

         Stockholders  of record as of the close of business on December 9, 1998
will be  entitled  to one vote for each share then  held.  As of that date,  the
Company had 1,464,056  shares of Common Stock  outstanding.  The following table
sets forth,  as of December 9, 1998,  information  regarding share ownership of:
(i) those persons or entities known by management to beneficially  own more than
five  percent of the Common  Stock  (except  for Mr. Kidd and Dr.  Vaughn  whose
beneficial  ownership  is  disclosed  on page  3),  (ii)  the  shares  of  stock
beneficially  owned  by the  executive  officers  named  below,  and  (iii)  all
directors and executive  officers of the Company and the Association as a group.
For information  regarding the beneficial ownership of Common Stock by directors
of the Company, see "Proposal I--Election of Directors--General."
<TABLE>
<CAPTION>
                                                Shares                Percent
                                            Beneficially                 of
         Beneficial Owner                       Owned                   Class
         ----------------                       -----                   -----
<S>                                          <C>                        <C>  
East Texas Financial Services, Inc.          145,247(1)                 9.92%
Employee Stock Ownership Plan
1200 South Beckham Avenue
Tyler, Texas 75701
 
Jeffrey L. Gendell                           111,750(2)                 7.63%
200 Park Avenue, Suite 3900
New York, New York 10166

Derrell W. Chapman                            28,988(3)                 1.98%
709 Sutherland
Tyler, Texas 75703

All directors and executive
 Officers (10 persons) as a group            394,466(4)                26.94%
</TABLE>
- ---------------
(1)  The amount  reported  represents  shares  held by the East Texas  Financial
     Services, Inc. Employee Stock Ownership Plan (the "ESOP"), 63,713 shares of
     which have been allocated to accounts of participants.  First Bankers Trust
     Co.,  N.A.,  Quincy,  Illinois,  the trustee of the ESOP,  may be deemed to
     beneficially  own the shares held by the ESOP which have not been allocated
     to the accounts of participants.
(2)  As reported on Schedule 13D dated March 11, 1998 filed on behalf of Jeffrey
     L. Gendell, Tontine Financial Partners, L.P. and Tontine Management, L.L.C.
     in  which  Mr.  Gendell   individually,   as  managing  member  of  Tontine
     Management,  L.L.C.,  Tontine  Management,  L.L.C.  as  general  partner of
     Tontine Financial Partners, L.P. and Tontine Financial Partners, L.P. claim
     shared voting and  dispositive  power as to 74,500  shares,  111,750 shares
     adjusted for the 3 for 2 stock split, held by Tontine  Financial  Partners,
     L.P.
<PAGE>
(3)  Includes  shares  held  directly,  as well  as  shares  held in  retirement
     accounts, in a fiduciary capacity or by certain entities or family members,
     with  respect  to which  shares Mr.  Chapman  may be deemed to have sole or
     shared voting and/or dispositive power. Also includes 10,938 shares subject
     to options  under the  Company's  Stock  Option Plan which are  exercisable
     within 60 days of December 9, 1998,  and 8,073 which have been allocated to
     Mr. Chapman under the ESOP.
(4)  This amount includes shares held directly,  as well as shares  allocated to
     the  accounts of  executive  officers  under the ESOP,  held in  retirement
     accounts, in a fiduciary capacity or by certain entities or family members,
     with respect to which shares the  respective  directors and officers may be
     deemed to have sole  voting  and/or  dispositive  power.  This  amount also
     includes  an  aggregate  of 75,869  shares  subject  to  options  under the
     Company's Stock Option and Incentive Plan (the "Stock Option Plan"),  which
     options are exercisable within 60 days of December 9, 1998.


<PAGE>
                                   PROPOSAL I
                              ELECTION OF DIRECTORS

General

         The Company's Board of Directors  currently  consists of eight members,
each of whom is also a director of the  Association.  The Board is divided  into
three  classes,  and  approximately  one-third  of  the  directors  are  elected
annually.  Directors  of the  Company  are  generally  elected  to  serve  for a
three-year term or until their respective successors are elected and qualified.

         The following table sets forth certain  information,  as of December 9,
1998,  regarding the composition of the Company's Board of Directors,  including
each director's term of office.  The Board of Directors acting as the nominating
committee has recommended and approved the nominees  identified in the following
table.  It is  intended  that the  proxies  solicited  on behalf of the Board of
Directors  (other  than  proxies in which the vote is  withheld as to a nominee)
will be voted at the Meeting FOR the election of the nominees  identified below.
If a nominee is unable to serve,  the shares  represented  by all valid  proxies
will be voted  for the  election  of such  substitute  nominee  as the  Board of
Directors may recommend. At this time, the Board of Directors knows of no reason
why any nominee may be unable to serve, if elected.  Except as disclosed herein,
there are no arrangements or  understandings  between the nominees and any other
person pursuant to which the nominees were selected.
<TABLE>
<CAPTION>
                                                                                                Shares of
                                                                                              Common Stock      Percent
                                          Position(s) Held          Director   Term to        Beneficially        of
     Name                      Age         in the Company           Since(1)   Expire             Owned(2)       Class
     ----                      ---         --------------           --------   ------             --------       -----
<S>                             <C>                                   <C>        <C>                <C>            <C>
                                      NOMINEES

M. Earl Davis                   60    Director                        1988       2002               12,798         .87
James W. Fair                   73    Director                        1951       2002               24,507        1.67
L. Lee Kidd                     63    Director                        1977       2002               97,801        6.68

                                      DIRECTORS CONTINUING IN OFFICE

Jack W. Flock                   85    Chairman of the Board           1948       2000               53,551        3.66
Charles R. Halstead             71    Director                        1994       2000                9,598         .66
Gerald W. Free                  59    Vice Chairman,                  1984       2001               56,408        3.85
                                      President, Chief
                                      Executive Officer
H.H. Richardson, Jr.            66    Director                        1994       2001               11,551         .79
Jim M. Vaughn, M.D.             86    Director                        1949       2001               76,406        5.22
</TABLE>
(1)  Includes service as a director of the Association.
(2)  Includes  shares  held  directly,  as well  as  shares  held in  retirement
     accounts, in a fiduciary capacity or by certain entities or family members,
     with respect to which shares the respective directors may be deemed to have
     sole or shared  voting  and/or  dispositive  power.  Also  includes  shares
     subject to options  totaling  27,342 for  President  Free, 0 for Mr. Flock,
     3,136  for Mr.  Fair,  and  4,703  for each  remaining  director  under the
     Company's  Stock  Option  Plan  which  are  exercisable  within  60 days of
     December 9, 1998.  The amount  reflected for Mr. Free also includes  12,299
     shares which have been allocated to him under the ESOP.
(3)  45,000 of such shares are owned by a limited partnership, of which Mr. Kidd
     is a limited partner. Mr. Kidd has disclaimed beneficial ownership of these
     securities.
<PAGE>
         The  principal  occupation  of each  director  of the  Company and each
nominee for director is set forth below.  All  directors  and nominees have held
their present positions for at least five years unless otherwise indicated.

         M.  Earl  Davis  is  the  Vice  President  Compliance/Marketing  of the
Association,  a position  he has held since  March  1996.  Prior to taking  this
position  with  the  Association,   he  was  the  Executive  Vice  President  of
Administration  for Tyler Pipe Industries located in Tyler. He served in various
capacities with that company for 32 years.  Tyler Pipe Industries is the largest
manufacturing  firm in East Texas and one of the largest  manufacturers  of cast
iron pipe in the United States.  Mr. Davis also has served on numerous boards of
civic organizations in the Tyler area.

         James W. Fair is involved in real estate development in the Tyler area.
Mr. Fair also is an  investor  in various  oil and gas related  ventures in East
Texas.  Mr. Fair serves as a trustee for Tyler Junior  College,  Director of the
Tyler  Economic  Development  Counsel,  Inc.,  a board  member of the East Texas
Hospital Foundation, and is a former mayor of Tyler.

         L. Lee Kidd is an  independent  oil and gas operator in East Texas.  In
addition, he is involved in real estate development in the Tyler area.

         Jack W. Flock is Chairman of the Board of Directors,  a position he has
held since 1983.  Mr. Flock is a full-time  practicing  attorney,  of counsel to
Ramey & Flock, P.C. located in Tyler. Prior to his of counsel  relationship,  he
was President of Ramey & Flock,  P.C. Mr. Flock retired in 1995,  after 20 years
as Chairman of the Board of Trustees of Tyler Junior College.

         Charles R.  Halstead  is a  geologist  and is  involved  in oil and gas
related investments in East Texas. Mr. Halstead is a former mayor of Tyler.

         Gerald W. Free is the  President  and Chief  Executive  Officer  of the
Company  and the  Association,  a position  he has held  since May 1983.  He was
elected Vice Chairman of both entities in January of 1997.

         H.  H.  Richardson,  Jr.  is the  President  of H. H.  Richardson,  Jr.
Construction Company,  which is involved in home building and development in the
Tyler area.

         Jim M. Vaughn retired in 1993, after 50 years as an  ophthalmologist in
Tyler.  Dr. Vaughn  recently  retired from the board of trustees of Tyler Junior
College after 40 years of service.  He currently serves on the development board
of The University of Texas at Tyler and The University of Texas Health Center at
Tyler.

Executive Officers Who are not Directors

         Officers are elected annually by the Board of Directors of the Company.
The business  experience of the executive  officers who are not directors is set
forth below.

         Derrell W. Chapman, age 40, is Vice President,  Chief Operating Officer
and Chief Financial Officer of the Company and the Association. He has held such
positions with the Company since its formation and the  Association  since 1989.
Mr. Chapman was appointed an Advisory  Director in 1998. Prior to his employment
with the  Association,  Mr.  Chapman was Vice President and Controller of Jasper
Federal Savings and Loan Association, located in Jasper, Texas. Mr. Chapman is a
certified public accountant.
<PAGE>
         Joe C.  Hobson,  age  45,  is  Senior  Vice  President--Lending  of the
Association,  a  position  he has held  since  1992.  Mr.  Hobson has served the
Association in various capacities since 1975.

Meetings and Committees of the Board of Directors

         Meetings of the  Company's  Board of Directors  generally are held on a
monthly basis.  The Board of Directors met 12 times during the fiscal year ended
September 30, 1998.  During  fiscal 1998,  no incumbent  director of the Company
attended fewer than 75% of the aggregate of the total number of Board  meetings.
The Company has not  established  any  standing  committees  independent  of the
committees of the Association's Board of Directors.

         The  Association's  Board of Directors  generally meets monthly and may
have additional  special meetings upon request of the Chairman of the Board, the
President  or  one-third  of  the  directors.  The  Board  of  Directors  of the
Association met 12 times during the year ended September 30, 1998. During fiscal
1998, no incumbent  director of the  Association  attended fewer than 75% of the
aggregate of the total number of Board meetings and the total number of meetings
held by the  committees of the Board of Directors on which he served.  The Board
of Directors has standing  Executive,  Audit and  Compensation  Committees which
also serve the same functions for the Company's Board of Directors.

         The Executive Committee,  composed of Directors Flock (Chairman), Fair,
Vaughn  and  Free,  generally  meets  on  an  annual  basis  to  discuss  salary
recommendations for all employees. This committee met once in fiscal 1998.

         The Audit Committee, composed of Director Kidd (Chairman),  Richardson,
Fair and  Halstead,  provides for and reviews the Company's  annual  independent
audit. This committee met once during the fiscal year ended September 30, 1998.

         The Compensation Committee, composed of Directors Flock, Halstead, Fair
and Kidd, is responsible for recommending  compensation  plans for the Company's
officers and employees. The committee met once during fiscal 1998.

         The  full  Board  of  Directors  of the  Company  acts as a  Nominating
Committee  for the annual  selection  of nominees  for  election  as  directors.
Pursuant to the Company's Bylaws, nominations for directors by stockholders must
be made in writing and  delivered  to the  Secretary  of the Company at least 30
days prior to the meeting  and such  written  nomination  must  contain  certain
information  as provided in the Company's  Bylaws.  While the Board of Directors
will  consider  nominees  recommended  by  stockholders,  it  has  not  actively
solicited nominations.

Executive Compensation

         The Company has not paid any  compensation  to its  executive  officers
since its  formation.  The  Company  does not  presently  anticipate  paying any
compensation to such persons until it becomes actively involved in the operation
or acquisition of business other than the Association.
<PAGE>
         The executive officers of the Company also hold the same positions with
the Association and receive  compensation  from the  Association.  The following
table sets forth  information  concerning the  compensation  for services in all
capacities  to the  Association  for the year ended  September  30,  1998 of its
executive officers with compensation in excess of $100,000 in fiscal 1998.
<TABLE>
<CAPTION>
                                              SUMMARY COMPENSATION TABLE

                                                                                    Long Term
                          Annual Compensation                                      Compensation
                                                                              -----------------------
                                                                                       Awards
- ------------------------------------------------------------------------      -----------------------
       Name and Principal Position         Fiscal     Salary       Bonus      Restricted     Options/      All Other
                                            Year     ($)(1)(2)      ($)          Stock         SARs      Compensation
                                                                                Award(s)        (#)           ($)
                                                                                   ($)
- --------------------------------------------------------------------------------------------------------------------
<S>                                         <C>        <C>         <C>             <C>          <C>        <C>     
Gerald W. Free, President and Chief         1998       181,709     6,687           ---          ---        6,057(3)
   Executive Officer
                                            1997       186,368     6,687           ---          ---           4,903

                                            1996       173,474    18,000           ---          ---           5,781

Derrell W. Chapman, Vice President, Chief   1998       103,250     4,167           ---          ---          443(3)
   Financial Officer and Chief Operating
   Officer
                                            1997        94,663     3,277           ---          ---             344

                                            1996        77,362     8,820           ---          ---             313
</TABLE>

(1)  Includes  $15,600,  $18,200,  and $15,600 in director's  fees for Gerald W.
     Free for  fiscal  1998,  1997 and 1996,  respectively.  Includes  $3,250 in
     advisory  director fees for Derrell W. Chapman for fiscal 1998.  There were
     no such fees for fiscal 1997 and 1996.
(2)  Includes  $5,609 which was earned in fiscal 1998 as a result of Mr.  Free's
     salary being  determined,  to a partial extent, by the profitability of the
     Company.
(3)  Consists of term life  insurance  premiums  associated  with the  Company's
     medical  insurance  plan in the amount of $4,050 and $443 that are included
     as  compensation  for Mr. Free and Mr.  Chapman,  respectively.  The amount
     shown for Mr. Free also  includes  compensation  for his  personal use of a
     Company car.

         No stock  options or stock  appreciation  rights  ("SARs") were granted
during fiscal 1998.
<PAGE>
         The following table provides  information as to stock options exercised
by its executive  officers with  compensation  in excess of $100,000  during the
fiscal year ended  September  30, 1998 and the value of the options  held by the
Named Officers on September 30, 1998.
<TABLE>
<CAPTION>

                             AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FY-END
                                                   OPTION VALUES

                                                                                          
                                                                Number of                 
                                                               Securities                        Value of               
                                                               Underlying                      Unexercised    
                                                               Unexercised                    In-the-Money    
                                                               Options at                      Options at     
                                                                FY-End (#)                    FY-End ($)(1)  
                                                                                         
                         Shares Acquired     Value     ---------------------------   ------------------------------
         Name            on Exercise (#)   Realized    Exercisable   Unexercisable   Exercisable  Unexercisable ($)
                                              ($)          (#)            (#)            ($)
- -------------------------------------------------------------------------------------------------------------------
<S>                           <C>            <C>         <C>            <C>           <C>              <C>    
   Gerald W. Free             ----           ----        27,342         18,228        $104,720         $69,813

   Derrell W. Chapman         ----           ----        10,938          7,290         $41,893         $27,921

</TABLE>

(1)  Represents  the  aggregate  market value  (market price of the Common Stock
     less the  exercise  price) of the options  granted  based upon the exercise
     price of the option  ($9.42 per share) and the closing  price of the Common
     Stock  ($13.25  per share) as  reported  on the Nasdaq  National  Market on
     September 30, 1998.

Compensation of Directors

         The Board of Directors of the Company are not paid for their service in
such capacity.  Directors and Advisory Directors of the Association receive fees
of $1,300 and $650,  respectively,  per regularly scheduled meeting of the board
and receive no fees for service on board committees.

Employment Agreement

         The Association  entered into  employment  agreements with Mr. Free and
Mr. Chapman,  effective January 10, 1995, for three-year terms at an annual base
salary equal to their then current salary.  While the contracts remain in force,
salary  increases  will be reviewed not less often than annually and are subject
to the sole  discretion of the Board of  Directors.  The  employment  agreements
provide for annual  extensions  for one  additional  year, but only upon express
authorization  by the Board of Directors at the end of each year. The employment
agreements also provide for termination upon the employees'  death, for cause or
in certain events specified by Office of Thrift Supervision ("OTS") regulations.
The employment agreements are terminable by Mr. Free and Mr.
Chapman upon 90 days notice to the Association.
<PAGE>
         In the  event  there  is a  "change  in  control"  (as  defined  in the
employment  agreement) of the Company or the  Association and such employment is
terminated  involuntarily the contracts  provide for continuing  payments of the
salary payable under the agreement over the portion of the term of the agreement
that would remain but for the  termination,  plus a payment equal to 299% of the
base amount of compensation as defined in the Internal  Revenue Code of 1986, as
amended (the "Code");  provided that total payments under the agreements must be
limited  to the  maximum  amount  that  would  not  cause  certain  adverse  tax
consequences  to the  Association  and employees under Section 280G of the Code.
Assuming a change in control  had taken  place as of  September  30,  1998,  the
aggregate  amount payable to Mr. Free and Mr. Chapman pursuant to this change in
control  provision  would  have  been   approximately   $479,895  and  $299,000,
respectively.  The employment  agreements also provide for  participation  in an
equitable manner in employee benefits applicable to executive personnel.

Certain Transactions

         The  Association  has followed a policy of granting  loans to officers,
directors  and  employees,  if such  loans  are made in the  ordinary  course of
business  and on the same terms and  conditions,  including  interest  rates and
collateral,  as those of  comparable  transactions  prevailing  at the time,  in
accordance with the Association's  underwriting  guidelines,  and do not involve
more  than the  normal  risk of  collectibility  or  present  other  unfavorable
features.  Loans to  executive  officers  and  directors  must be  approved by a
majority  of the  disinterested  directors  and  loans  to  other  officers  and
employees must be approved by the Association's loan committee. All loans by the
Association  to  its  directors  and  executive  officers  are  subject  to  OTS
regulations  restricting loan and other  transactions with affiliated persons of
the Association.  Federal law currently requires that all loans to directors and
executive  officers  be made on terms  and  conditions  comparable  to those for
similar transactions with non-affiliates. The Association was in compliance with
this  requirement  and loans to all directors  and executive  officers and their
associates totalled  approximately  $352,600 at September 30, 1998, which amount
was less than 2.0% of stockholders' equity at that date.


                                   PROPOSAL II
                   RATIFICATION OF THE APPOINTMENT OF AUDITORS

         The Board of Directors has renewed the Company's arrangement for Bryant
& Welborn,  L.L.P.  to be its auditors for the 1999 fiscal year,  subject to the
ratification of the appointment by the Company's stockholders.  A representative
of Bryant & Welborn,  L.L.P.  is  expected  to attend the  Meeting to respond to
appropriate  questions and will have an opportunity to make a statement if he so
desires.

         THE BOARD OF  DIRECTORS  RECOMMENDS  THAT  STOCKHOLDERS  VOTE "FOR" THE
RATIFICATION  OF THE  APPOINTMENT OF BRYANT & WELBORN,  L.L.P.  AS THE COMPANY'S
AUDITORS FOR THE FISCAL YEAR ENDING SEPTEMBER 30, 1999.


                              STOCKHOLDER PROPOSALS

         In order to be eligible for inclusion in the Company's  proxy materials
for the next Annual Meeting of  Stockholders,  any stockholder  proposal to take
action at such meeting  must be received no later than August 25,  1999,  at the
Company's main office located at 1200 South Beckham Avenue,  Tyler, Texas 75701.
Any such  proposal  shall be  subject  to the  requirements  of the proxy  rules
<PAGE>
adopted  under the Exchange Act.  Otherwise,  any  stockholder  proposal to take
action at such meeting must be received at the Company's  executive  office,  at
1200 South Beckham Avenue, Tyler, Texas 75701 on or before December 21, 1999 (30
days prior to next years anticipated annual meeting date.) In the event that the
date of next year's  annual  meeting  changes,  a  stockholder  proposal must be
received  not later than 30 days prior to the new date of such  annual  meeting;
provided,  however,  that in the event that less than 40 days  notice of the new
date of the  annual  meeting  is  given  or made to  stockholders,  notice  of a
proposal by a stockholder to be timely must be received not later than the close
of business on the tenth day  following  the day on which notice of the new date
of the annual  meeting was mailed.  All  stockholder  proposals must also comply
with the Company's bylaws and Delaware law.


                                  OTHER MATTERS

         The Board of  Directors is not aware of any business to come before the
Meeting  other  than those  matters  described  above in this  Proxy  Statement.
However,  if any other matter  should  properly  come before the Meeting,  it is
intended  that  holders of the proxies  will act in  accordance  with their best
judgment.

         The cost of solicitation  of proxies will be borne by the Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial  owners of Common Stock.  In addition to solicitation by mail,
directors,  officers and regular employees of the Company and/or the Association
may solicit proxies  personally or by telegraph or telephone without  additional
compensation.


                                              BY ORDER OF THE BOARD OF DIRECTORS



                                              /s/Gerald W. Free
                                              -----------------
                                              Gerald W. Free
                                              Vice Chairman, President and
                                              Chief Executive Officer

Tyler, Texas
December 23, 1998
<PAGE>
                                 REVOCABLE PROXY
                       EAST TEXAS FINANCIAL SERVICES, INC.

        [ X ] PLEASE MARK VOTES AS IN THIS EXAMPLE


                         ANNUAL MEETING OF STOCKHOLDERS
                                JANUARY 20, 1999

  The undersigned hereby appoints the Board of Directors of East Texas Financial
Services,  Inc. (the  "Company"),  and the survivor of them, with full powers of
substitution,  to act as attorneys and proxies for the  undersigned  to vote all
shares of Common Stock of the Company which the  undersigned is entitled to vote
at the  Annual  Meeting  of  Stockholders  (the  "Meeting"),  to be  held at the
Company's offices located at 1200 S. Beckham Avenue, Tyler, Texas, at 2:00 p.m.,
local  time,  on  January  20,  1999,  and  at  any  and  all   adjournments  or
postponements thereof, as follows:

   I. The election of the following  directors for three-year terms:  (except as
marked to the contrary below):

   L. Lee Kidd       M. Earl Davis     James W. Fair

                [   ] FOR      [   ] WITHHOLD      [   ] EXCEPT


INSTRUCTION: To withhold authority to vote for any individual nominee, mark "For
All Except" and write that nominee's name in the space provided below.


- --------------------------------------------------------------------------------




II.  The  ratification  of  the  appointment  of  Bryant & Welborn,   L.L.P.  as
independent  auditors for the Company for the fiscal year ending  September  30,
1999.


                [   ] FOR      [   ] AGAINST      [   ] ABSTAIN


  In their  discretion,  upon such other matters as may properly come before the
Meeting or any adjournment or postponement thereof.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE LISTED PROPOSITIONS.


- --------------------------------------------------------------------------------
   THIS PROXY WILL BE VOTED AS DIRECTED,  BUT IF NO INSTRUCTIONS  ARE SPECIFIED,
THIS PROXY WILL BE VOTED FOR THE PROPOSITIONS  STATED.  IF ANY OTHER BUSINESS IS
PRESENTED AT SUCH MEETING, THIS PROXY WILL BE VOTED BY THOSE NAMED IN THIS PROXY
IN THEIR BEST JUDGMENT.  AT THE PRESENT TIME, THE BOARD OF DIRECTORS KNOWS OF NO
OTHER BUSINESS TO BE PRESENTED AT THE MEETING.
- --------------------------------------------------------------------------------

<PAGE>



                         Please be sure to sign and date
                          this Proxy in the box below.

                  _________________________________________
                                      Date
 
                   _________________________________________
                             Stockholder sign above
 
                   _________________________________________
                         Co-holder (if any) sign above


                      


    Detach above card, sign, date and mail in postage paid envelope provided.

                       EAST TEXAS FINANCIAL SERVICES, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

  Should the above  signed be present and elect to vote at the Meeting or at any
adjournment or postponement  thereof, and after notification to the Secretary of
the  Company at the Meeting of the  stockholder's  decision  to  terminate  this
Proxy,  then the power of such attorneys and proxies shall be deemed  terminated
and of no further force and effect.

  The above signed acknowledges receipt from the Company, prior to the execution
of this Proxy, of Notice of the Meeting,  a Proxy Statement and an Annual Report
to Stockholders.

  Please sign exactly as your name appears  above on this card.  When signing as
attorney,  executor  administrator,  trustee or guardian,  please give your full
title. If shares are held jointly, each holder should sign.


             PLEASE PROMPTLY COMPLETE, DATE, SIGN AND MAIL THIS PROXY
                      IN THE ENCLOSED POSTAGE-PAID ENVELOPE


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