EAST TEXAS FINANCIAL SERVICES INC
8-K, 1998-02-26
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549



                                    FORM 8-K


                                 CURRENT REPORT



                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                Date of Report (Date of earliest event reported)
                                February 24, 1998


                       EAST TEXAS FINANCIAL SERVICES, INC.                      
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its Charter)



       Delaware                      0-24848                   75-2559089
- --------------------------------------------------------------------------------
 (State or other             (Commission File No.)        (IRS Employer
 jurisdiction of                                          Identification Number)
 incorporation                                             
   


1200 South Beckham Avenue, Tyler, Texas                            75701-3319
- --------------------------------------------------------------------------------
(Address of principal executive offices)                           (Zip Code)



Registrant's telephone number, including area code:              (903) 593-1767
- --------------------------------------------------------------------------------

                  
                                       N/A
- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report) 
<PAGE>


Item 5.  Other Events

         On February 24, 1998, the Registrant  issued for  publication the press
release  attached as Exhibit "99" declaring a 3 for 2 stock split in the form of
a 50% stock dividend.






<PAGE>


      Exhibit                                                         
       Number                            Description  
       ------                            -----------  
       


        99               Press release, published on February 24, 1998. 











<PAGE>



                                   SIGNATURES



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             EAST TEXAS FINANCIAL SERVICES, INC.



Date:  February 24, 1998                     By:    /s/ GERALD W. FREE
                                                    ------------------
                                                    Gerald W. Free
                                                    Vice Chairman, President
                                                    And Chief Executive Officer


 



                       EAST TEXAS FINANCIAL SERVICES, INC.
________________________________________________________________________________

           1200 South Beckham o P. O. Box 6910 o Tyler, TX 75711-6910
                         903-593-1767 o Fax 903-593-1094


                                  NEWS RELEASE


For verification, contact: Gerald W. Free, Vice Chairman/President/CEO
                           Derrell W. Chapman, Vice President/COO/CFO

Telephone:        (903) 593-1767
Fax:              (903) 593-1094

For immediate release, February 24, 1998
- ------------------------------------------------------------------------------

                       EAST TEXAS FINANCIAL SERVICES, INC.
                          DECLARES 3 FOR 2 STOCK SPLIT
                                IN THE FORM OF A
                               50% STOCK DIVIDEND

Tyler, Texas, February 24, 1998, - - - Gerald W. Free, Vice Chairman,  President
and CEO of East Texas Financial  Services,  Inc. (Nasdaq NMS: ETFS), the holding
company  for  First  Federal  Savings  and Loan  Association  of  Tyler,  Texas,
announced  today that the Company had declared a 3 for 2 stock split in the form
of a 50% stock dividend  payable on March 25, 1998, to stockholders of record on
March  11,  1998.  Under  the  terms of the  stock  split in the form of a stock
dividend, East Texas Financial Services' shareholders will receive a dividend of
three  shares for every two shares held on the record  date.  Fractional  shares
created by the stock dividend will be paid in cash. The dividend will be paid in
authorized but unissued shares of the common stock of the Company.

The par value of East Texas  Financial  Services'  stock will not be affected by
the split and will remain at $.01 per share. The Company  anticipates the number
of  outstanding  shares  of  stock  after  the  split  will  be  increased  from
approximately 1,026,366 to approximately 1,539,549.

Mr. Free stated that,  "the Board of Directors  has declared this stock split to
reduce its price per share and to increase its market  liquidity for the purpose
of enhancing the securities' appeal to investors."




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