WILLIAMS J B HOLDINGS INC
10-Q, 1996-08-14
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                     SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549
                          -----------------------

                                 FORM 10-Q


 [  ]     QUARTERLY  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE
          SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1996

                                       OR

 [  ]     TRANSITION  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE
          SECURITIES EXCHANGE ACT OF 1934


                       Commission file number:  33-83734
                                                --------

                         J. B. WILLIAMS HOLDINGS, INC.
             (Exact Name of Registrant as Specified in its Charter)

            DELAWARE                             06-1387159
     (State or Other Jurisdiction of           (I.R.S. Employer
     Incorporation or Organization)         Identification number)

                               65 HARRISTOWN ROAD
                          GLEN ROCK, NEW JERSEY 07452
          (Address of Principal Executive Offices, including Zip Code)



                                 (201) 251-8100
              (Registrant's Telephone Number, Including Area Code)

 Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
 1934 during the preceding 12 months (or for such shorter period that the
 registrant was required to file such reports), and (2) has been subject to
 such filing requirements for the past 90 days.

                                 Yes       No   X
                                     ----     ----

 Number of shares of the issuer's Common Stock, par value $0.01, outstanding as
 of July 31, 1996:   9,000


<PAGE>



                  J.B. WILLIAMS HOLDINGS, INC.

                                 I N D E X




                                                                        PAGE

 PART I  - FINANCIAL INFORMATION

     Item 1: Financial Statements (Unaudited):

             Condensed Consolidated Statements of Operations for the      1
             Three Months and Six Months Ended June 30, 1996 and
             June 30, 1995

             Condensed Consolidated Balance Sheets at June 30, 1996       2
             and December 31, 1995

             Condensed Consolidated Statements of Cash Flows for          3
             the Six Months Ended June 30, 1996 and June 30, 1995

             Notes to Condensed Consolidated Financial Statements         4


     Item 2: Management's Discussion and Analysis of Financial            6
             Condition and Results of Operations


 PART II - OTHER INFORMATION

     Item 6: Exhibits and Reports on Form 8-K                            10


     Signature                                                           11

<PAGE>

                     J.B. WILLIAMS HOLDINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                UNAUDITED
                              (IN THOUSANDS)


                                       THREE MONTHS           SIX MONTHS
                                       ENDED JUNE 30,        ENDED JUNE 30,
                                    -------------------   -------------------
                                     1996        1995      1996         1995
                                     ----        ----      ----         ----
 Net sales                          $9,843    $11,332     $19,195    $21,606

 Cost of sales                       3,048      3,297       5,571      5,977
                                    ------     ------      ------     ------

 Gross margin                        6,795      8,035      13,624     15,629

 Distribution and cash discounts       787      1,014       1,550      2,056
 Advertising and promotion           1,107      1,713       3,419      3,232
 Selling, general and
    administrative expenses          1,759      1,782       3,344      3,471
 Depreciation and amortization       1,142      1,134       2,275      2,266
                                    ------     ------      ------     ------

 Operating income                    2,000      2,392       3,036      4,604

 Interest expense-net                1,327      1,444       2,691      2,879
                                    ------     ------      ------     ------

 Income before income taxes            673        948         345      1,725

 Income tax provision                  275        396         141        707
                                    ------     ------      ------     ------

 Net income                        $   398    $   552     $   204     $1,018
                                    ======     ======      ======     ======


            See Notes to Condensed Consolidated Financial Statements

                                      -1-

<PAGE>

                     J.B. WILLIAMS HOLDINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED
                                 (IN THOUSANDS)


                                      AT JUNE 30, 1996   AT DECEMBER 31, 1995
 ASSETS
 ------
 Current Assets:
    Cash and cash equivalents                $16,117           $19,478
    Accounts receivable, net                   4,893             7,712
    Inventories                                3,815             3,267
    Other current assets                         449               188
                                              ------            ------
       Total Current Assets                   25,274            30,645

 Property and Equipment, Net                   1,024               796

 Intangible Assets, Net                       41,184            43,145

 Other Assets                                  3,400             3,612
                                              ------            ------

 TOTAL ASSETS                                $70,882           $78,198
                                              ======            ======

 LIABILITIES AND SHAREHOLDER'S EQUITY
 ------------------------------------
 Current Liabilities:
    Accounts payable                         $   670            $1,600
    Accrued expenses                           4,611             6,546
                                              ------            ------
       Total Current Liabilities               5,281             8,146
                                              ------            ------

 Long Term Debt                               50,345            55,000
                                              ------            ------

 Shareholder's Equity:
    Common stock and paid-in capital           9,600             9,600
    Retained earnings                          5,656             5,452
                                              ------            ------
      Total Shareholder's Equity              15,256            15,052
                                              ------            ------

 TOTAL LIABILITIES AND SHAREHOLDER'S EQUITY  $70,882           $78,198
                                              ======            ======


            See Notes to Condensed Consolidated Financial Statements

                                      - 2-

<PAGE>

                         J.B. WILLIAMS HOLDINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
                                 (IN THOUSANDS)

                                                  SIX MONTHS ENDED JUNE 30,
                                                  -------------------------

                                                      1996           1995
                                                      ----           ----

 OPERATING ACTIVITIES:
 Net income                                         $   204        $1,018
 Adjustments to reconcile net income to net
 cash provided by operating activities:
     Amortization of intangibles and debt
       issuance costs                                 2,105         2,135
     Depreciation and amortization of 
       property and equipment                           170           131
     Provision for doubtful accounts                      5           ---
     Changes in operating assets and liabilities:
         Accounts receivable                          2,814           795
         Inventories                                   (548)         (621)
         Other current assets                          (260)           48
         Accounts payable                              (930)         (597)
         Accrued expenses                            (1,935)         (381)
         Other assets                                    68           ---
                                                     -------       -------
 Net Cash Provided By Operating Activities            1,693         2,528
                                                     -------       -------

 INVESTING ACTIVITIES:
 Purchases of property and equipment                   (399)          (66)
                                                     -------       -------
 Net Cash Used in Investing Activities                 (399)          (66)
                                                     -------       -------

 FINANCING ACTIVITIES:
 Repurchase of Senior Notes                          (4,655)          ---
                                                     -------       -------
 Net Cash Used in Financing Activities               (4,655)          ---
                                                     -------       -------

 Increase (Decrease) in Cash and Cash Equivalents    (3,361)        2,462
 Cash and cash equivalents, beginning of year        19,478        14,072
                                                     -------       -------
 Cash and Cash Equivalents, End of Period           $16,117       $16,534
                                                     =======       =======

 SUPPLEMENTAL CASH FLOW INFORMATION:
 Income taxes paid                                  $  779        $1,232
 Interest paid                                      $3,380        $3,368

            See Notes to Condensed Consolidated Financial Statements

                                      - 3-

<PAGE>

                     J.B. WILLIAMS HOLDINGS, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)

 1. BASIS OF ACCOUNTING AND ORGANIZATION

    The consolidated financial statements include J.B. Williams Holdings, Inc.
    and its wholly-owned subsidiaries:  J.B. Williams Company, Inc., After
    Shave Products Inc., Pre-Shave Products Inc., Hair Care Products Inc., and
    CEP Holdings Inc. (collectively the "Company").  Brynwood Partners II L.P.,
    a private partnership formed under Delaware law, is the owner of all of the
    issued and outstanding capital stock of the Company.

    The accompanying unaudited condensed consolidated financial statements as
    of June 30, 1996 and for the three month and six month periods ended June
    30, 1996 and 1995 have been prepared in accordance with the instructions to
    Form 10-Q.  All adjustments which, in the opinion of the management of
    the Company, are necessary for a fair presentation of the condensed
    consolidated financial statements for the three month and six month periods
    ended June 30, 1996 and 1995 have been reflected.  All such adjustments are
    of a normal recurring nature.  The June 30, 1996 condensed consolidated
    financial statements should be read in conjunction with the consolidated
    financial statements and notes thereto for the year ended December 31, 1995
    included in the Company's Annual Report on Form 10-K.

    The results of operations for the period ended June 30, 1996 are not
    necessarily indicative of the operating results for the full year.

 2. LONG TERM DEBT

    Long term debt consists of $50.3 million 12% Senior Notes, due 2004 (the
    "Senior Notes").

 3. FINANCIAL INFORMATION CONCERNING GUARANTORS

    The Senior Notes are guaranteed by each of the Company's wholly-owned
    subsidiaries, which constitute all of the Company's direct or indirect
    subsidiaries (the "Subsidiary Guarantors").  The Subsidiary Guarantors have
    fully and unconditionally guaranteed the Senior Notes on a joint and
    several basis; and the aggregate assets, liabilities, earnings and equity
    of the Subsidiary Guarantors are substantially equivalent to the assets,
    liabilities, earnings and equity of the Company on a consolidated basis.
    There are no restrictions on the ability of the Subsidiary Guarantors to
    make distributions to the Company.  In management's opinion separate
    financial statements and other disclosures concerning the Subsidiary
    Guarantors would not be material to investors.  Accordingly, separate
    financial statements and other disclosures concerning the Subsidiary
    Guarantors are not included herein.


                                      -4-
<PAGE>

 4. RECLASSIFICATIONS

    Certain reclassifications have been made to the 1995 financial statements
    to conform with the current year's presentation.


                                     - 5 -

<PAGE>

                    J. B. WILLIAMS HOLDINGS, INC.
                 ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 GENERAL

 J. B. Williams Holdings, Inc. (the "Company"), through its subsidiaries,
 distributes and sells personal care products (Aqua Velva, Brylcreem, Lectric
 Shave, and Williams Mug Soap)  in the United States, Canada, and Puerto Rico,
 and oral care products (Cepacol) in the United States and Puerto Rico.  The
 Company acquired its personal care products business in January 1993 and its
 oral care products business in February 1994, in each case from certain
 affiliates of SmithKline Beecham Corporation (collectively, "SKB").

 RESULTS OF OPERATIONS FOR THE THREE MONTH PERIOD ENDED JUNE 30, 1996

 The following table sets forth certain operating data for the three months
 ended June 30, 1996 and 1995.

                                        THREE MONTHS ENDED JUNE 30,
                            ------------------------------------------------
                                               (In Thousands)
                              PERSONAL          ORAL CARE        TOTAL
                            CARE PRODUCTS        PRODUCTS       COMPANY
                            -------------    --------------   --------------
                             1996    1995     1996    1995     1996   1995
                             ----    ----     ----    ----     ----   ----
 NET SALES                  $6,504  $7,833   $3,339  $3,499  $9,843  $11,332
 Cost of Goods Sold          1,695   1,960    1,353   1,337   3,048    3,297
                             -----   -----    -----   -----   -----   ------
 GROSS MARGIN                4,809   5,873    1,986   2,162   6,795    8,035
 Distribution and Cash
   Discounts                   424     658      363     356     787    1,014
 Advertising and Promotion     678   1,196      429     517   1,107    1,713
                             -----   -----    -----   -----   -----   ------
 BRAND CONTRIBUTION         $3,707  $4,019   $1,194  $1,289   4,901    5,308
                             =====   =====    =====   =====
 Selling, General and 
   Admin. Exp.                                                1,759    1,782
 Depreciation and
   Amortization                                               1,142    1,134
                                                             ------   ------
 OPERATING INCOME                                             2,000    2,392
 Interest Expense, Net                                        1,327    1,444
                                                             ------   ------
 INCOME BEFORE INCOME TAXES                                     673      948
 Income Tax Provision                                           275      396
                                                             ------   ------
 NET INCOME                                                   $ 398    $ 552
                                                             ======   ======



 For the three month period ended June 30,1996, net sales decreased 13.1% to
 $9,843,000 from $11,332,000 for the same period in 1995.  While brand shares,
 reflecting consumer consumption, are up versus 1995, shipments across all
 products have been negatively affected by the continued industry trend towards
 reduced inventories and by the depletion of remaining stocks held by specialty
 distributors and promotional suppliers.

 For the three month period ended June 30, 1996, cost of goods sold decreased
 7.6% to $3,048,000 from $3,297,000 for the same period in 1995.  This decrease
 is primarily related to the lower sales volumes, but is partially offset by
 higher manufacturing costs caused by price increases from the Company's
 contract manufacturers and component suppliers.


                                     - 6 -

<PAGE>

 For the three month period ended June 30, 1996, distribution expenses and cash
 discounts decreased 22.4% to $787,000 from $1,014,000 for the same period in
 1995.  This decrease is associated with a combination of lower sales volumes
 and a more efficient use of the Company's distribution network.

 For the three month period ended June 30, 1996, advertising and promotion
 expenses decreased 35.4% to $1,107,000 from $1,713,000 for the same period in
 1995.  Most of the change versus 1995 is related to lower levels of support
 on Aqua Velva as plans were being finalized for the 1996 second half roll-out
 of the new Aqua Velva line extensions.

 For the three month period ended June 30, 1996, selling, general, and
 administrative expenses decreased slightly by 1.2% to $1,759,000 from
 $1,782,000 for the same period in 1995.

 For the three month period ended June 30, 1996, depreciation and amortization
 of $1,142,000 was essentially unchanged versus $1,134,000 for the same period
 in 1995.

 For the three month period ended June 30, 1996, interest expense, net of
 interest income decreased 8.1% to $1,327,000 from $1,444,000 for the same
 period in 1995.   This reduction is related to a combination of increased
 interest income and lower interest expense due to a reduction in the
 outstanding principal amount of the Senior Notes as a result of the
 repurchase by the Company of $4,655,000 in outstanding principal amount. 
 See "Liquidity and Capital Resources."

 For the three month period ended June 30, 1996, income taxes were $275,000
 versus $396,000 for the same period in 1995.  The effective tax rate was 41%
 for the 1996 interim period and 42% for the same period in 1995.

 RESULTS OF OPERATIONS FOR THE SIX MONTH PERIOD ENDED JUNE 30, 1996

 The following table sets forth certain operating data for the six months
 ended June 30, 1996 and 1995.

                                        SIX MONTHS ENDED JUNE 30,
                                        -------------------------

                                               (In Thousands)
                              PERSONAL         ORAL CARE          TOTAL
                            CARE PRODUCTS       PRODUCTS         COMPANY
                            -------------    --------------  ----------------
                             1996    1995     1996    1995     1996     1995
                             ----    ----     ----    ----     ----     ----
 NET SALES                 $12,260 $14,446   $6,935  $7,160  $19,195  $21,606
 Cost of Goods Sold          3,046   3,449    2,525   2,528    5,571    5,977
                            ------  ------    -----   -----   ------   ------
 GROSS MARGIN                9,214  10,997    4,410   4,632   13,624   15,629
 Distribution and Cash
   Discounts                   816   1,307      734     749    1,550    2,056
 Advertising and Promotion   1,894   1,785    1,525   1,447    3,419    3,232
                            ------  ------    -----   -----   ------   ------
 BRAND CONTRIBUTION        $ 6,504  $7,905   $2,151  $2,436    8,655   10,341
                            ======   =====    =====   =====
 Selling, General and
   Admin. Exp.                                                 3,344    3,471
 Depreciation and Amortization                                 2,275    2,266
                                                              ------   ------
 OPERATING INCOME                                              3,036    4,604
 Interest Expense, Net                                         2,691    2,879
                                                              ------   ------
 INCOME BEFORE INCOME TAXES                                      345    1,725
 Income Tax Provision                                            141      707
                                                              ------   ------
 NET INCOME                                                    $ 204  $ 1,018
                                                              ======   ======



                                      -7-

<PAGE>

 For the six month period ended June 30, 1996, net sales decreased 11.2% to
 $19,195,000 from $21,606,000 for the same period in 1995.  While brand
 shares, reflecting consumer consumption, are up versus 1995, shipments across
 all products have been negatively affected by the continued industry trend
 towards reduced inventories and by the depletion of remaining stocks held by
 specialty distributors and promotional suppliers.

 For the six month period ended June 30, 1996, cost of goods sold decreased
 6.8% to $5,571,000 from $5,977,000 for the same period in 1995.  This decrease
 is primarily related to the lower sales volumes, but is partially offset by
 higher manufacturing costs caused by price increases from the Company's
 contract manufacturers and component suppliers.

 For the six month period ended June 30, 1996, distribution expenses and cash
 discounts decreased 24.6% to $1,550,000 from $2,056,000 for the same period
 in 1995.  This decrease is associated with a combination of lower sales
 volumes, lower levels of customer returns and a more efficient use of the
 Company's distribution network.

 For the six month period ended June 30, 1996, advertising and promotion
 expenses increased 5.8% to $3,419,000 from $3,232,000 for the same period in
 1995.  This reflects slightly higher levels of marketing support on both the
 personal care and oral care businesses with most of the change versus 1995
 being associated with increased spending on the Aqua Velva brand re-stage
 program.

 For the six month period ended June 30, 1996, selling, general, and
 administrative expenses decreased by 3.7% to $3,344,000 from $3,471,000 for
 the same period in 1995.  This decrease is attributable to a combination of
 lower broker commission payments, associated with the lower sales revenue,
 and with savings in certain other administrative expenses.

 For the six month period ended June 30, 1996, depreciation and amortization
 of $2,275,000 was essentially unchanged versus $2,266,000 for the same period
 in 1995.

 For the six the period ended June 30, 1996, interest expense, net of interest
 income decreased 6.5% to $2,691,000 from $2,879,000 for the same period in
 1995.   This reduction is related to a combination of increased interest
 income and lower interest expense as a result of the reduction in the
 outstanding principal amount of the Senior Notes as a result of the
 repurchase by the Company of $4,655,000 in outstanding principal amount. 
 See "Liquidity and Capital Resources."

 For the six month period ended June 30, 1996, income taxes were $141,000
 versus $707,000 for the same period in 1995.  The effective tax rate was 41%
 for both the 1996 and 1995 interim periods.


                                      -8-

<PAGE>

 LIQUIDITY AND CAPITAL RESOURCES

 The following chart summarizes the net funds provided and/or used in
 operating, financing and investing activities for the periods ended June 30,
 1996 and 1995 (in thousands).

                                             Six Months Ended June 30,
                                             -------------------------
                                                  1996        1995
                                                  ----        ----
 Net cash provided by operating activities      $1,693       $2,528
 Net cash used in investing activities            (399)         (66)
 Net cash used in financing activities          (4,655)         ---
 Increase (Decrease) in cash and cash
    equivalents                                $(3,361)      $2,462

 The principal adjustments to reconcile net income of $204,000 for the period
 ended June 30, 1996 to net cash provided by operating activities of $1,693,000
 are depreciation and amortization of $2,275,000, partially offset by a net
 increase in working capital requirements of $786,000.  The working capital
 increase is primarily linked to generally lower levels of payables and
 accrued expenses.

 Capital expenditures, which were $.4 million for the six months ended June
 30, 1996, are generally not significant in the Company's business and the
 Company currently has no material commitments for future capital
 expenditures.

 As a result of the Senior Notes, the Company had $55 million of total debt
 outstanding as of December 31, 1995.  Pursuant to the terms of the Senior
 Notes, on March 15, 1996, the Company made an offer to purchase from the
 holders thereof on a pro rata basis an aggregate principal amount of Senior
 Notes equal to the Company's Free Cash Flow (as defined in the Senior Notes)
 at a purchase price equal to 100% of the principal amount of the Senior Notes
 plus accrued interest.  Pursuant to this offer, on April 15, 1996, the
 Company purchased Senior Notes from certain holders thereof for an aggregate
 of $4,055,000.

 In addition to the Free Cash Flow offer, the Company also purchased an
 additional $600,000 of the Senior Notes on June 14, 1996.  As a result
 of these repurchases, the Company's total debt outstanding was reduced to
 $50,345,000. Management expects that cash on hand and internally generated
 funds will provide sufficient capital resources to finance the Company's
 operations and meet interest requirements on the Senior Notes, both in
 respect of the short term as well as during the long term.  However, there
 can be no guarantee that the Company will generate funds sufficient to meet
 these needs or that it will have access to bank financing to meet any
 shortfall.  Because the Company does not currently have a revolving credit
 facility, if such a shortfall occurs, alternative sources of financing would
 be necessary in order for the Company to meet its liquidity requirements.


                                      -9-

<PAGE>


                          PART II - OTHER INFORMATION


   ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

           (a) Exhibits:
               - Exhibit 27 - Financial Data Schedule

           (b) Reports on Form 8-K
               - No reports on Form 8-K were filed by the registrant during
                 the period covered by this report.



                                      -10-
<PAGE>

                                   SIGNATURES


 Pursuant to the requirements of the Securities Exchange Act of 1934, the
 registrant has duly caused this report to be signed on its behalf by the
 undersigned, thereunto duly authorized.



                              J.B. WILLIAMS HOLDINGS, INC.


 Date: AUGUST 13, 1996        /S/ KEVIN C. HARTNETT
       ---------------        ----------------------------------
                              Name:  Kevin C. Hartnett
                              Title: Vice President and Chief
                                     Financial Officer


                                     - 11-
<PAGE>



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE J.B.
WILLIAMS HOLDINGS, INC. FINANCIAL STATEMENTS FOR THE QUARTERLY PERIOD ENDED JUNE
30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          16,117
<SECURITIES>                                         0
<RECEIVABLES>                                    5,220
<ALLOWANCES>                                       327
<INVENTORY>                                      3,815
<CURRENT-ASSETS>                                25,274
<PP&E>                                           1,821
<DEPRECIATION>                                     797
<TOTAL-ASSETS>                                  70,882
<CURRENT-LIABILITIES>                            5,281
<BONDS>                                         50,345
                                0
                                          0
<COMMON>                                         9,600
<OTHER-SE>                                       5,656
<TOTAL-LIABILITY-AND-EQUITY>                    70,882
<SALES>                                         19,195
<TOTAL-REVENUES>                                19,195
<CGS>                                            5,571
<TOTAL-COSTS>                                    5,571
<OTHER-EXPENSES>                                10,588
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,691
<INCOME-PRETAX>                                    345
<INCOME-TAX>                                       141
<INCOME-CONTINUING>                                204
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       204
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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