APOLLO GROUP INC
10-K, 1997-10-24
EDUCATIONAL SERVICES
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                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549
                                      FORM  10-K
(Mark One)
[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE 
     ACT OF 1934                 
     For the fiscal year ended:  August 31, 1997

                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES 
     EXCHANGE ACT OF 1934                  
     For the transition period from ____________ to _____________

                            Commission file number :  0-25232

                                   APOLLO GROUP, INC.
                (Exact name of registrant as specified in its charter)

                 ARIZONA                                         86-0419443
     (State or other jurisdiction of                          (I.R.S. Employer
      incorporation or organization)                         Identification No.)

                    4615 EAST ELWOOD STREET, PHOENIX, ARIZONA  85040
               (Address of principal executive offices, including zip code)

            Registrant's telephone number, including area code: (602) 966-5394

               SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
            NONE                                      NONE
    (Title of each class)          (Name of each exchange on which registered)

               SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:
                              CLASS A COMMON STOCK, NO PAR
                                    (Title of class)

Indicate by check mark whether the registrant:  (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports); and (2) has been subject to 
such filing requirements for the past 90 days.  [X] Yes        [ ] No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  [ ] 

No shares of the Company's Class B Common Stock, its voting stock, is held by 
non-affiliates.  The holders of the Company's Class A Common stock are not 
entitled to any voting rights.  The number of shares outstanding for each of 
the registrant's classes of common stock, as of October 10, 1997, is as 
follows:

              Class A Common Stock, no par               50,688,244 Shares
              Class B Common Stock, no par                  547,819 Shares

                          DOCUMENTS INCORPORATED BY REFERENCE
                                          NONE
1<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
                                   FORM 10-K
                                     INDEX



                                                                            
                                                                        PAGE
PART I                                                                  ----

Item 1.  Business                                                         3
Item 2.  Properties                                                      29
Item 3.  Legal Proceedings                                               30
Item 4.  Submission of Matters to a Vote of Security Holders             30



PART II 

Item 5.  Market for Registrant's Common Equity and Related
         Stockholder Matters                                             31
Item 6.  Selected Consolidated Financial Data                            32
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                             34
Item 8.  Financial Statements and Supplementary Data                     43
Item 9.  Changes in and Disagreements With Accountants on
         Accounting and Financial Disclosure                             66



PART III

Item 10. Directors and Executive Officers of the Registrant              67
Item 11. Executive Compensation                                          71
Item 12. Security Ownership of Certain Beneficial 
         Owners and Management                                           79
Item 13. Certain Relationships and Related Transactions                  80



PART IV

Item 14. Exhibits, Financial Statement Schedules, and
         Reports on Form 8-K                                             81



SIGNATURES                                                               85

2<PAGE>
PART I 
Item 1 -- Business

OVERVIEW

     Apollo Group, Inc. ("Apollo" or the "Company"), through its
subsidiaries, the University of Phoenix, Inc. ("UOP"), the Institute for
Professional Development ("IPD"), the College for Financial Planning,
Inc.("CFPI") and Western International University, Inc. ("WIU"), is a leading
provider of higher education programs for working adults based on the number
of working adults enrolled in its programs.  The consolidated enrollment in
the Company's educational programs would make it the largest private
institution of higher education in the United States.  The Company currently
offers its programs and services at over 100 campuses and learning centers in
31 states, Puerto Rico and London, England.  The Company's enrollment,
excluding CFPI which was acquired in September 1997, has increased to 57,382
at August 31, 1997 from 24,987 at August 31, 1993.

     Based on its enrollment of over 42,000 adult students, UOP is currently
one of the largest regionally accredited private universities in the United
States and has one of the nation's largest private business schools.  UOP has
been accredited by the Commission on Institutions of Higher Education of the
North Central Association of Colleges and Schools ("NCA") since 1978 and has
successfully replicated its teaching/learning model while maintaining
educational quality at over 57 campuses and learning centers in Arizona,
California, Colorado, Florida, Hawaii, Louisiana, Michigan, Nevada, New
Mexico, Oregon, Utah, Washington and Puerto Rico.  UOP has developed
specialized systems for student tracking, marketing, faculty recruitment and
training, financial aid, accounting and academic quality management.  These
systems enhance UOP's ability to expand into new markets while still
maintaining academic quality.  Currently, approximately 55% of UOP's students
receive some level of tuition reimbursement from their employers, many of
which are Fortune 500 companies.

     The Online campus was established by UOP in 1989 to provide group-based,
faculty-led instruction through computer-mediated communications.  The Online
campus currently serves approximately 3,300 degree-seeking students. Students
can access their Online classes with a computer and modem from anywhere in
the world, on schedules that meet their individual needs.  Online's degree
programs can be accessed though direct-dial, local Internet providers or
CompuServe(R).  The Online faculty receive specialized training to enable
them to teach effectively in the electronic learning environment.  The same
academic quality management standards applied to campus-based programs,
including the assessment of student learning outcomes, are applied to
programs delivered through Online.

     IPD provides program development and management services under long-term
contracts that meet the guidelines of the client institutions' respective
regional accrediting associations.  IPD provides these services to 18
regionally accredited private colleges and universities at over 38 campuses
and learning centers in 20 states and shares in the tuition revenues
generated from these programs.  IPD is able to assist these colleges and
universities in expanding and diversifying their programs for working adults. 
IPD places a priority on institutions that: (1) are interested in developing
or expanding off-campus degree programs for working adults; (2) recognize
that working adults require a different teaching/learning model than the 18
to 24 year old student; (3) desire to increase enrollments with a limited
investment in institutional capital and (4) recognize the unmet

3<PAGE>
educational needs of the working adult students in their market.  
Approximately 13,900 students are currently enrolled in IPD-assisted
programs.

     On September 23, 1997, the Company acquired the assets and related
business operations of the College for Financial Planning and related
divisions that include the Institute for Wealth Management, the Institute for
Retirement Planning, the American Institute for Retirement Planners, Inc. and
the Institute for Tax Studies.  The purchase price consisted of $19.1 million
in cash, $15.9 million in stock and the assumption of approximately $17.3
million in liabilities, consisting primarily of deferred tuition revenue.
With current enrollments of over 22,000 students, CFPI is one of the largest
U.S. providers of financial planning education programs, including the
Certified Financial Planner Professional Education Program.

     WIU currently offers graduate, undergraduate and certificate degree
programs to approximately 1,300 students and has a total of four campuses and
learning centers in Phoenix, Fort Huachuca and Douglas, Arizona and London,
England.

     The Company was incorporated in Arizona in 1981 and maintains its
principal executive offices at 4615 East Elwood Street, Phoenix, Arizona
85040.  The Company's telephone number is (602) 966-5394.  The Company's
Internet Web Site addresses are as follows:  

     -   Apollo and IPD        http://www.apollogrp.edu
     -   UOP                   http://www.uophx.edu
     -   WIU                   http://www.wintu.edu
     -   CFPI                  http://www.cfpi.edu

     The Company's fiscal year is from September 1 to August 31.  Unless
otherwise stated, references to the years 1997, 1996 and 1995 relate to the
fiscal years ended August 31, 1997, 1996 and 1995, respectively.

     This Annual Report on Form 10-K contains "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.  These
forward-looking statements relating to future plans, expectations, events or
performances involve risks and uncertainties and a number of factors could
affect the validity of such forward-looking statements, including those set
forth in Item 1 of this Form 10-K under the sections "Regulatory
Environment," "Accreditation," "Federal Financial Aid Programs" and "State
Authorizations." 

MARKET

     The United States education market may be divided into the following
distinct segments: kindergarten through twelfth grade schools ("K-12"),
vocational and technical training schools, workplace and consumer training,
and degree-granting colleges and universities ("higher education").  The
Company primarily operates in the higher education segment and, with the
acquisition of CFPI and the introduction of other non-degree programs, also
operates in the workplace and consumer training segments.  The
U.S. Department of Education National Center for Education Statistics
("NCES") estimated that for 1995 (the most recent historical year reported),
adults over 24 years of age comprised approximately 6.2 million, or 43.5%, of
the 14.3 million students enrolled in higher education programs.  Currently,
the U.S. Bureau of Census estimates that approximately 75% of students over 
4<PAGE>
the age of 24 work while attending school.  The NCES estimates that by the
year 2002 the number of adult students over the age of 24 will increase to
6.3 million, or 41.5%, of the 15.2 million students projected to be enrolled
in higher education programs.     

     The Company believes that the unique needs of working adults include the
following:

     -   Convenient access to a learning environment (including both location
         and delivery system)

     -   Degree programs offered by regionally accredited institutions that
         can be completed in a reasonable amount of time

     -   Programs that provide knowledge and skills with immediate practical
         value in the workplace

     -   Education provided by academically qualified faculty with current
         practical experience in fields related to the subjects they instruct

     -   Administrative services designed to accommodate the full-time
         working adult's schedule

     -   Recognition of adult students as critical consumers of educational
         programs and services

     -   A learning environment characterized by a low student-to-faculty
         ratio

     -   Learning resources available electronically to all students
         regardless of geographical location

     The Company also believes that the increasing demand from and the unique
requirements of the adult working population represent a significant market
opportunity to regionally accredited higher education institutions that can
offer programs that meet these unique needs.

     Most regionally accredited colleges and universities are focused on
serving the 18 to 24 year old student market.  This focus has resulted in a
capital-intensive teaching/learning model that may be characterized by: (1) a
high percentage of full-time tenured faculty with doctoral degrees;
(2) fully-configured library facilities and related full-time staff;
(3) dormitories, student unions and other significant plant assets to support
the needs of younger students and (4) an emphasis on research and the related
staff and facilities.  In addition, the majority of accredited colleges and
universities continue to provide the bulk of their educational programming
from September to mid-December and from mid-January to May.  As a result,
most full-time faculty members only teach during that limited period of time. 
While this structure serves the needs of the full-time 18 to 24 year old
student, it limits the educational opportunity for working adults who must
delay their education for up to five months during these spring, summer and
winter breaks.  In addition, this structure generally requires working adults
to attend one course three times a week, commute to a central site, take work
time to complete administrative requirements and, in undergraduate programs,
participate passively in an almost exclusively lecture-based learning format 

5<PAGE>
primarily focused on a theoretical presentation of the subject matter.  For
the majority of working adults, earning an undergraduate degree in this
manner would take seven to ten years.  In recent years, many regionally
accredited colleges and universities have began offering more flexible
programs for working adults, although their focus appears to remain on the 18
to 24 year old students.

BUSINESS STRATEGY

     The Company's strategic goal is to become the preferred provider of
higher education programs for working adult students and the preferred
provider of workplace training to their employers.  The Company is managed as
a for-profit corporation in a higher education industry served principally by
not-for-profit providers.  By design, the Company treats both its adult
students and their employers as its primary customers.  Key elements of the
Company's business strategy include the following:

Establish New UOP Campuses and Learning Centers -----------------------------

     UOP plans to add campuses and learning centers throughout the United
States.  New locations are selected based on an analysis of various factors,
including the population of working adults in the area, the number of local
employers and their educational reimbursement policies and the availability
of similar programs offered by other institutions.  Campuses consist of
classroom and administrative facilities with full student and administrative
services.  Learning centers differ from campuses in that they consist
primarily of classroom facilities with limited on-site administrative staff.

Establish New IPD Relationships ---------------------------------------------

     IPD plans to enter into additional long-term contracts with private
colleges and universities in proximity to metropolitan areas throughout the
United States.  In general, IPD seeks to establish relationships with
colleges and universities located in states where it is difficult for out-of-
state accredited institutions to obtain state authorizations.  In this way,
the Company is able to optimize its campus-based penetration of potential new
markets.

Expand Educational Programs -------------------------------------------------

     The Company expects to continue to respond to the changing educational
needs of working adults and their employers through the introduction of new
undergraduate and graduate degree programs and non-degree programs in
business and information technology ("IT").  The Company currently has a
full-time staff of over 50 persons involved in its centralized curriculum
development process.

     The Company is also exploring other educational areas, such as K-12 and
adult remedial education, where it can leverage its educational expertise
and/or delivery systems in a cost-effective manner.

Expand Access to Programs ---------------------------------------------------

     The Company plans to expand its distance education programs and
services.  Enrollments in distance education degree programs, including
Online, have increased to 4,660 in 1997 from 1,114 in 1993.  The Company
plans to convert many of its non-degree business and financial programs so 

6<PAGE>
that they may be delivered through the Internet.  The Company also plans to 
enhance its distance education delivery systems as new technologies become
cost-effective.

International Expansion -----------------------------------------------------

     The Company is conducting ongoing market research in various foreign
countries.  The Company will continue to monitor and assess the feasibility
of expanding its educational programs internationally.  

     The timing related to the establishment of new locations and the
expansion of programs may vary depending on regulatory requirements and
market conditions.

TEACHING/LEARNING MODEL-DEGREE PROGRAMS
     
     The Company's teaching/learning model used by UOP and IPD client
institutions was designed for working adults.  This model is structured to
enable students who are employed full-time to earn their degrees and still
meet their personal and professional responsibilities.  Students attend
weekly classes, averaging 15 students in size, and also meet weekly as part
of a three to five person study group.  The study group meetings are used for
review, work on assigned group projects and preparation for in-class
presentations.  Courses are designed to facilitate the application of
knowledge and skills to the workplace and are taught by faculty members who
possess advanced degrees and have an average of 15 years of professional
experience in business, industry, government and the professions.  In this
way, faculty members are able to share their professional knowledge and
skills with the students.

     The Company's teaching/learning model has the following major
characteristics:

Curriculum               The curriculum provides for the achievement of
                         specific educational outcomes that are based on the
                         input from faculty, students and student employers. 
                         The curriculum is designed to integrate academic
                         theory and professional practice and the application
                         to the workplace.  The standardized curriculum for
                         each degree program is also designed to provide
                         students with specified levels of knowledge and
                         skills regardless of delivery method or location.

Faculty                  Faculty applicants must possess an earned master's   
                         or doctoral degree, and have a minimum of five years
                         recent professional experience in a field related to
                         the subject matter in which they seek to instruct. 
                         To help promote quality delivery of the curriculum,
                         UOP faculty members are required to: (1) complete an
                         initial assessment conducted by staff and faculty;
                         (2) receive training in grading, facilitation of the
                         teaching/learning model and oversight of study group
                         activities; (3) serve an internship with an
                         experienced faculty mentor and (4) receive ongoing
                         performance evaluations by students, peer faculty
                         and staff.  The results of these evaluations are
                         used to establish developmental plans to improve
                         individual faculty performance and to determine

7<PAGE>
                         continued eligibility of faculty members to provide
                         instruction.

Interactive Learning     Courses are designed to combine individual and group
                         activity with interaction between and among students
                         and the instructor.  The curriculum requires a high
                         level of student participation for purposes of
                         increasing the student's ability to work as part of
                         a team.

Learning Resources       Students and faculty members are provided with
                         electronic and other learning resources for their
                         information needs.  During 1996 and 1997, the        
                         Company substantially expanded these services        
                         including the addition of research tools available   
                         on the Internet.  These extensive electronic         
                         resources minimize the Company's need for            
                         capital-intensive library facilities and holdings.

Sequential Enrollment    Students enroll in and complete courses
                         sequentially, rather than concurrently, thereby
                         allowing full-time working adults to focus their
                         attention and resources on one subject at a time,
                         thus balancing learning with ongoing personal and
                         professional responsibilities.

Academic Quality         The Company has developed and operationalized an
                         Academic Quality Management System ("AQMS") that is
                         designed to maintain and improve the quality of
                         programs and academic and student services
                         regardless of the delivery method or location. 
                         Included in the AQMS is the Adult Learning Outcomes
                         Assessment which seeks to measure student growth in
                         both the cognitive (subject matter) and affective
                         (educational, personal and professional values)
                         domains.

STRUCTURAL COMPONENTS OF TEACHING/LEARNING MODEL

     Although adults over 24 currently comprise approximately 43.5% of all
higher education enrollments in the United States, the mission of most
accredited colleges and universities is to serve 18 to 24 year old students
and conduct research.  UOP and IPD client institutions acknowledge the
differences in educational needs between older and younger students and
provide programs and services that allow working adult students to earn their
degrees while integrating the process with both their personal and
professional lives.

     The Company believes that working adults require a different
teaching/learning model than that designed for the 18 to 24 year old student. 
The Company has found that working adults seek accessibility, curriculum
consistency, time and cost effectiveness and learning that has an immediate
application to the workplace.  The Company's teaching/learning model differs
from the models used by most regionally accredited colleges and universities
because it is designed to enable adults to complete an undergraduate degree
in four years and a graduate degree in two years while working full-time.

8<PAGE>
     The structural components of the Company's teaching/learning model
include:

Accessibility            Centrally developed standardized curricula that can
                         be accessed through a variety of delivery methods
                         (e.g., campus-based or electronically delivered),
                         that make the educational programs accessible
                         regardless of where the students work and live.

Instructional Costs      While the faculty at most accredited colleges and
                         universities are employed full-time, UOP's and IPD
                         client institutions' part-time faculty are
                         academically qualified, professionally employed and
                         are contracted for instructional services on a
                         course-by-course basis.  This policy keeps a portion
                         of the cost of instruction variable.

Facility Costs           The Company leases its campus and learning center
                         facilities and rents additional classroom space on a
                         short-term basis to accommodate growth in
                         enrollments, thus keeping a portion of its
                         instructional costs variable.

Employed Students        UOP's students are employed full-time and
                         approximately 73% have been employed for nine years
                         or more.  This minimizes the need for
                         capital-intensive facilities and services (e.g.,
                         dormitories, student unions, food services, personal
                         and employment counseling, health care, sports and
                         entertainment).

Employer Support         Approximately 55% of UOP's students currently
                         receive some level of tuition reimbursement from
                         their employers, many of which are Fortune 500
                         companies.  The Company develops relationships with
                         key employers for purposes of recruiting students
                         and responding to specific employer needs.  This
                         allows the Company to remain sensitive to the needs
                         and perceptions of employers, while helping both to
                         generate and sustain diverse sources of revenues.


     CFPI currently offers text-based self-study programs for students
preparing for the Certified Financial Planner designation and other
financial-related designations. The Company plans to offer these same
programs in a classroom-based format and also through Internet or Online-based 
formats as well.  Most of CFPI's students are working and over 75% have
four or more years of college education. 

     WIU's teaching/learning model has similar characteristics to the
teaching/learning model used by UOP and IPD client institutions, including
the use of part-time practitioner faculty, standardized curriculum,
computerized learning resources and leased facilities.  However, WIU provides
educational programs in a semester-based format and does not focus
exclusively on working adult students.

9<PAGE>
PROGRAMS AND SERVICES

UOP Programs ----------------------------------------------------------------

     UOP currently offers the following degree programs and related areas of
specialization at one or more campuses and learning centers or through its
distance education delivery systems:


DEGREE PROGRAMS
- ---------------
Associate of Arts in General Studies
Bachelor of Arts in Management
Bachelor of Science in Business
Bachelor of Science in Nursing
Master of Arts in Education
Master of Arts in Organizational Management
Master of Business Administration
Master of Counseling
Master of Nursing
Master of Science in Computer Information Systems

AREAS OF SPECIALIZATION AVAILABLE IN CERTAIN DEGREE PROGRAMS
- ------------------------------------------------------------
Undergraduate         BUSINESS
                      Accounting
                      Administration
                      Environmental Management
                      Management
                     
                      COMPUTER INFORMATION SYSTEMS
                      Information Systems
                     

Graduate              BUSINESS
                      Administration
                      Global Management
                      Organizational Management

                      COMPUTER INFORMATION SYSTEMS
                      Technology Management
                      Information Systems 

                      EDUCATION
                      Administration and Supervision
                      Bilingual-Bicultural
                      Curriculum and Instruction
                      Diverse Learner
                      Educational Counseling
                      Elementary Education
                      English as a Second Language
                      Professional Development for Educators
                      Special Education
                      
                      NURSING
                      Women's Health Nurse Practitioner
                      

10<PAGE>
                      COUNSELING
                      Community Counseling
                      Marriage and Family Therapy
                      Mental Health Counseling 
                      Marriage, Family and Child Counseling

     UOP also offers over 50 certificate programs in the areas of business,
technology, nursing, continuing education for teachers, custom training and
the environment.

     Graduate level courses are also offered for students' continuing
professional education requirements, including state teacher certification
and state teacher renewal.  Undergraduate students may demonstrate and
document college level learning gained from experience through an assessment
by faculty members (according to the guidelines of the Council for Adult and
Experiential Learning ("CAEL")) for the potential award of credit.  The
average number of credits awarded to the approximately 3,700 UOP
undergraduate students who utilized the process in 1997 was approximately 12
credits of the 120 required to graduate.  CAEL reports that over 1,300
regionally accredited colleges and universities currently provide for the
assessment mechanism of college level learning gained through experience for
the award of credit.

IPD Services ----------------------------------------------------------------

     IPD offers services to its client institutions including: (1) assisting
with curriculum development; (2) conducting market research; (3) developing
and executing marketing strategies; (4) training faculty; (5) establishing
administrative infrastructures; (6) developing and implementing financial
accounting and academic quality management systems; (7) assessing the future
needs of adult students and (8) helping develop additional degree programs
suitable for the adult higher education market.  In consideration for its
services, IPD receives a contractual share of tuition revenues from students
enrolled in IPD-assisted programs.

     IPD also assists its client institutions in identifying and developing
new degree programs and in seeking the required approvals from their
respective regional accrediting associations.  In order to facilitate the
sharing of information related to the operations of their respective
programs, the IPD client institutions and UOP formed the Consortium for the
Advancement of Adult Higher Education ("CAAHE").  CAAHE meets semiannually to
address issues such as the recruitment and training of part-time,
professionally employed faculty, employer input in the curriculum development
process, assessment of the learning outcomes of adult students and regulatory
issues affecting the operation of programs for working adult students.

     IPD client institutions offer the following programs with IPD
assistance:

                                                          No.  of IPD
Degree Programs                                       Client Institutions
- --------------------------------------------------    --------------------
Associate of Arts                                              2 
Associate of Science in Business                               7
Bachelor of Arts in Business Administration                    2
Bachelor of Arts in Management                                 1
Bachelor of Business Administration                            8

11<PAGE>
Bachelor of Science in Business Administration                 6 
Bachelor of Science in Human Resources Management              1
Bachelor of Science in Management                              8
Bachelor of Science in Management Information Systems          1
Bachelor of Science in Nursing                                 1
Master of Business Administration                             11
Master of Science in Management                                7
Master of Science in Health Services Administration            1

     The IPD-assisted programs also include a limited number of general
education courses, certificate programs and areas of specialization.

CFPI Programs ---------------------------------------------------------------

     CFPI currently offers a Masters of Science degree with a concentration
in Financial Planning and the following non-degree programs:

Accredited Asset Management Specialist
Certified Financial Planner 
Chartered Mutual Fund Counselor
Foundations in Financial Planning
Chartered Retirement Planning Counselor
Accredited Tax Advisor 
Accredited Tax Preparer

WIU Programs ----------------------------------------------------------------

     WIU currently offers the following degree and certificate programs:

DEGREE PROGRAMS WITH RELATED MAJORS      
- ---------------------------------------------

ASSOCIATE OF ARTS

BACHELOR OF SCIENCE
- - Accounting
- - Aviation Management
- - Business Administration
- - Finance
- - Health Systems Management
- - Information Systems
- - International Business
- - Management
- - Marketing

BACHELOR OF ARTS
- - Administration of Justice
- - Behavioral Science

MASTER OF BUSINESS ADMINISTRATION
- - Finance
- - Health Care Management
- - International Business
- - Management
- - Management Information Services
- - Marketing



12<PAGE>
MASTER OF PUBLIC ADMINISTRATION

MASTER OF SCIENCE
- - Accounting
- - Information Systems
- - Information Systems Engineering

     WIU also offers a limited number of business-related certificate
programs.

Faculty ---------------------------------------------------------------------

     UOP's faculty is comprised of approximately 4,100 working professionals
with earned master's or doctoral degrees and an average of 15 years of
experience in business, industry, government or the professions.  To help
promote quality delivery of the curriculum, UOP faculty members are required
to: (1) complete an initial assessment conducted by staff and faculty;
(2) receive training in grading, facilitation of the teaching/learning model
and oversight of study group activities and (3) receive ongoing performance
evaluations by students, peer faculty and staff.  The results of these
evaluations are used to establish developmental plans to improve individual
faculty performance and to determine continued eligibility of faculty members
to provide instruction.  Most faculty members are recruited as the result of
referrals from faculty, students and corporate contacts.  All faculty are
contracted on a course-by-course basis (generally a five to ten week period).

     The faculty teaching in IPD-assisted programs are comprised of full-time
faculty from the client institution as well as qualified part-time faculty
who instruct only in these adult programs.  The part-time faculty must be
approved by each client institution.  IPD makes the AQMS available to its
client institutions to evaluate faculty and academic and administrative
quality.  Both UOP and IPD have been successful in recruiting faculty members
who meet these academic and professional requirements.

     CFPI's programs are primarily self-study non-degree programs where there
is little or no faculty involvement in the delivery of the programs. 
However, CFPI employs approximately 16 faculty who are involved in curriculum
development and the instructional design process.

     WIU's faculty consists of approximately 140 working professionals. 
WIU's practitioner faculty possess earned master's or doctoral degrees and
participate in a selection and training process that is similar to that at
UOP.

Academic Accountability ----------------------------------------------------- 

     UOP is one of the first regionally accredited universities in the nation
to create and utilize an institution-wide system for the assessment of the
educational outcomes of its students.  The information generated is employed
by UOP to improve the quality of the curriculum, instruction and the
Company's teaching/learning model.  UOP's undergraduate and graduate students
complete a comprehensive cognitive (core degree subject matter) and affective
(educational, personal and professional values) assessment prior to and upon
the completion of their core degree requirements.

13<PAGE>
     Students at UOP and IPD client institutions evaluate both academic and 
administrative quality.  This evaluation begins with a registration survey 
and continues with the evaluation of the curriculum, faculty, delivery
method, instruction and administrative services upon the conclusion of each
course.  The evaluation also includes a survey of a random selection of
graduates 2-3 years following their graduation.  The results provide an
ongoing basis for improving the teaching/learning model, selection of
educational programs and instructional quality. 

Admissions Standards -------------------------------------------------------- 

     To gain admission to the undergraduate programs of UOP, WIU and the IPD
client institutions, students generally must have a high school diploma or
General Equivalency Diploma ("G.E.D.") and satisfy certain minimum grade
point average, employment and age requirements.  Additional requirements may
apply to individual programs.  Students in undergraduate programs may
petition to be admitted on provisional status if they do not meet certain
admission requirements.

     To gain admission to the graduate programs of UOP, WIU, CFPI and the IPD
client institutions, students generally must have an undergraduate degree
from a regionally accredited college or university and satisfy minimum grade
point average, work experience and employment requirements.  Additional
requirements may apply to individual programs.  Students in graduate programs
may petition to be admitted on provisional status if they do not meet certain
admission requirements.

DISTANCE EDUCATION COMPONENTS

     At August 31, 1997, there were approximately 4,700 students utilizing
the Company's distance education delivery systems, approximately 70% of whom
are enrolled in Online.  The Company's distance education components consist
primarily of the following:

Online Computer Conferencing ------------------------------------------------ 
 
     The Online campus was established by UOP in 1989 to provide group-
based, faculty-led instruction through computer-mediated communications. 
Students can access their online classes with a computer and modem from
anywhere in the world, on schedules that meet their individual needs.  Online
students work together in small groups of 8 to 13, to engage in class
discussion and study group activities that are focused on the same learning
outcomes and objectives required in UOP's classroom degree programs.  This
enables the Online students to enjoy the benefits of a study group, where
they can share their regional and cultural differences with each other in the
context of their coursework.  Since all communication is asynchronous,
students are not required to participate at the same time.  Online's degree
programs can be accessed though direct-dial, the CompuServe(R) network, or
most Internet service providers (CompuServe(R)is a registered trademark of
CompuServe Incorporated, Columbus, Ohio).

14<PAGE>
Directed Study -------------------------------------------------------------- 

     Working adult students may also complete individual courses under the
direct weekly instructional supervision of a member of the faculty.  These
directed study programs utilize the same courses, faculty and resources
available at UOP campuses.  Course assignments are completed in a structured
environment that allows flexibility of schedules.  Communication with the
faculty member is by telephone, e-mail, fax or mail.

CPE Internet --------------------------------------------------------------

     Business and investment professionals that require continuing
professional education (CPE) as part of their professional certification or
employer requirements may complete individual CPE courses through the
Internet through most online browsers.  These programs are short, interactive
courses designed to focus on relevant topics to the students' trade or
profession.  The students interact primarily with the Company's web-based
software programs with little or no faculty involvement.  The Company plans
to convert much of its non-degree programs in Business, financial planning
and IT to this web-based format so the consumers have more options in
receiving this type of CPE instruction.  CFPI also plans to use this same
technology to deliver preparatory work for professional certifications in
addition to its text-based self study delivery methods.

     Distance education is currently subject to certain regulatory
constraints.  See "Business -- Federal Financial Aid Programs -- Restrictions
on Distance Education Programs" and "Business -- State Authorization."

ACQUISITION STRATEGY

     The Company periodically evaluates opportunities to acquire businesses
and facilities.  In evaluating such opportunities, management considers,
among other factors, location, demographics, price, the availability of
financing on acceptable terms, competitive factors and the opportunity to
improve operating performance through the implementation of the Company's
operating strategies.  The Company has no current commitments with regard to
potential acquisitions.

CUSTOMERS

     The Company's customers consist of working adult students, colleges and
universities, governmental agencies and employers.  Following is a breakdown
of the Company's students by the level of program they are seeking, at August
31:

15<PAGE>
<TABLE>
<CAPTION>
                                               1997           1996   
                                              ------         ------
      <S>                                     <C>            <C>
      Degree Programs:
        Master's                               30.2%          30.6%
        Bachelor's                             60.8%          61.1%
        Associate                               5.3%           4.2%
                                              ------         ------      
      Total degree programs                    96.3%          95.9%

      Non-degree Programs:                      
        Certificate, corporate training and
          continuing professional education     3.7%           4.1%
                                              ------         ------
      Total                                   100.0%         100.0%
                                              ======         ======

</TABLE>

     CFPI, which was acquired on September 23, 1997, has approximately 22,600
students at September 30, 1997, 96% of whom are in non-degree programs.

     Based on recent student surveys, the average age of UOP students is in
the mid-thirties, approximately 54% are women and 46% are men, and the
average annual household income is $51,000.  Approximately 73% of UOP
students have been employed on a full-time basis for nine years or more.  The
Company believes that the demographics of students enrolled in IPD-assisted
programs are similar to those of UOP.  The approximate age distribution of
incoming UOP students is as follows:
<TABLE>
<CAPTION>
      Age                                 Percentage of Students
      ------------------------            -----------------------
      <S>                                        <C>
      25 and under                                  12%
      26 to 33                                      37%
      34 to 45                                      40%
      46 and over                                   11%
                                                 -------
                                                   100%
                                                 =======
</TABLE>

     Based on recent student surveys, the average age of CFPI students is in
the mid-thirties, approximately 30% are women and 70% are men, most are
employed and over 75% have four or more years of college education.

     IPD client institutions have historically consisted of small private
colleges; however, IPD also targets larger institutions of higher education
that are in need of marketing and curriculum consulting.  The Company
believes that to develop and manage educational programs for working adult
students effectively, these potential client institutions require both 

16<PAGE>
capital and operational expertise.  In response to these requirements, IPD 
provides the start-up capital, the curriculum development expertise and the
ongoing management in support of the client institutions' provision of
quality programs for working adult students.

     The Company also considers the employers of its students as customers. 
Many of these employers provide tuition reimbursement programs in order to
educate and provide degree opportunities to their employees.  Currently,
approximately 55% of UOP's incoming students receive some level of tuition
reimbursement from their employers, many of which are Fortune 500 companies. 
Of these students receiving reimbursement, approximately 83% receive at least
one-half tuition reimbursement and approximately 40% receive full tuition
reimbursement.  

CORPORATE PARTNERSHIPS

     The Company cooperates and interacts with businesses and governmental
agencies in offering programs designed to meet their specific needs either by
modifying existing programs or, in some cases, by developing customized
programs.  These programs are often held at the employers' offices or on-site
at military bases.  UOP has also formed educational partnerships with various
companies to provide programs specifically designed for their employees.

MARKETING

     To generate interest among potential UOP, WIU and IPD client institution
students, the Company engages in a broad range of activities to inform
potential students about the Company's teaching/learning model and the
programs offered.  These activities include print and broadcast advertising,
advertising on services such as CompuServe (R), direct mail and information
meetings at targeted organizations (CompuServe (R) is a registered trademark
of CompuServe Incorporated, Columbus, Ohio).  The Company also attempts to
locate its campuses and learning centers near major highways to provide high
visibility and easy access.  A substantial portion of new UOP and IPD client
institution students are referred by alumni, employers and currently enrolled
students.  

     The Company also has Web Sites on the Internet World Wide Web
(http://www.apollogrp.edu, http://www.uophx.edu, http://www.wintu.edu, and
http://www.cfpi.edu) that allow electronic access to Company information,
product information, research, etc.  The Company's Web Sites are accessible
from major online networks and Internet service providers.

     UOP and WIU advertising is centrally monitored and is directed primarily
at local markets in which a campus or learning center is located.  IPD client
institutions approve and monitor all advertising provided by IPD on their
behalf.  Direct responses to advertising and direct mail are received,
tracked and forwarded promptly to the appropriate enrollment counselors.  In
addition, all responses are analyzed to provide data for future marketing
efforts.

     The Company employs over 300 enrollment counselors in its marketing
system who make visits and presentations at various organizations and who
follow up on leads generated from the Company's advertising efforts and
referrals.  These individuals also pursue direct responses to interest from 

17<PAGE>
potential individual students by arranging for interviews either at a UOP,
WIU or IPD location or at a prospective student's place of employment. 
Interviews are designed to establish a prospective student's qualifications,
academic background, course interests and professional goals.  Student
recruiting policies and standards and procedures for hiring and training
university representatives are established centrally, but are implemented at
the local level through a director of enrollment or marketing at each
location.

     CFPI plans to market its product primarily through print and direct mail
advertising until its programs are available electronically through the
Internet, at which time it will also advertise using various online media.

COMPETITION

     The higher education market is highly fragmented and competitive with no
private or public institution enjoying a significant market share.  The
Company competes primarily with four-year and two-year degree-granting public
and private regionally accredited colleges and universities.  Many of these
colleges and universities enroll working adults in addition to the
traditional 18 to 24 year old students and some have greater financial and
personnel resources than the Company.  The Company expects that these
colleges and universities will continue to modify their existing programs to
serve working adults more effectively.  In addition, many colleges and
universities have announced various distance-education initiatives. 

     The Company competes primarily at a local and regional level with other 
regionally accredited colleges and universities based on the quality of 
academic programs, the accessibility of programs and learning resources
available to working adults, the cost of the program, the quality of
instruction and the time necessary to earn a degree. 

     In terms of non-degree programs, the Company competes with a variety of
business and IT providers, primarily those in the for-profit training sector.
Many of these competitors have significantly more market share, longer-term
relationships with key vendors and, in some cases, more financial resources
than the Company.  There is no assurance that the Company will be able to
gain market share in these more competitive non-degree markets to the same
extent it has done with its degree programs.

     IPD faces competition from other entities offering higher education
curriculum development and management services for adult education programs. 
The majority of IPD's current competitors provide pre-packaged curricula or
turn-key programs.  IPD client institutions, however, face competition from
both private and public institutions offering degree and non-degree programs
to working adults.

18<PAGE>
EMPLOYEES

     At September 30, 1997, the Company had the following numbers of
employees:
<TABLE>
<CAPTION>
                        Full-Time   Part-Time   Faculty      Total
                        ---------   ---------  ---------   ---------
     <S>                 <C>         <C>         <C>         <C>
     Apollo                 246           8          --         254<F1>
     UOP                  1,434          93       4,142<F2>   5,669
     IPD                    229          11          --<F3>     240
     CFPI                    76           9          16<F4>     101
     WIU                     48          24         144<F2>     216
                         ------      ------      ------      ------
     Total                2,033         145       4,302       6,480
                         ======      ======      ======      ======
______________
<FN>
<F1>  Consists primarily of employees in information systems, corporate
      accounting, financial aid, human resources and Apollo Press.

<F2>  Consists primarily of part-time professional faculty contracted on a
      course-by-course basis.

<F3>  Faculty teaching IPD-assisted programs are employed by IPD client
      institutions.

<F4>  Faculty involved primarily in curriculum development and the            
      instructional design process.
</FN>
</TABLE>

     The Company considers its relations with its employees to be good.

REGULATORY ENVIRONMENT

     The Higher Education Act of 1965, as amended (the "HEA") and the
regulations promulgated thereunder (the "Regulations") subject all higher
education institutions eligible to participate in Federal Financial Aid
programs under Title IV of the HEA ("Title IV Programs") to increased
regulatory scrutiny.  The HEA mandates specific additional regulatory
responsibilities for each of the following components of the higher education
regulatory triad: (1) the accrediting agencies recognized by the United
States Department of Education (the "DOE"); (2) the federal government
through the DOE and (3) state higher education regulatory bodies.  All higher
education institutions participating in Title IV Programs must first be
accredited by an association recognized by the DOE.  The DOE reviews all such
participating institutions for compliance with all applicable HEA standards
and regulations.  Under the HEA, accrediting associations are required to
include the monitoring of certain aspects of Title IV Program compliance as
part of their accreditation evaluations.  

     New or revised interpretations of regulatory requirements could have a
material adverse effect on the Company.  In addition, changes in or new
interpretations of other applicable laws, rules or regulations could have a
material adverse effect on the accreditation, authorization to operate in 

19<PAGE>
various states, permissible activities and costs of doing business of UOP,
WIU and one or more of the IPD client institutions.  The failure to maintain
or renew any required regulatory approvals, accreditation or state
authorizations by UOP or certain of the IPD client institutions could have a
material adverse effect on the Company.

ACCREDITATION

     UOP, WIU, CFPI, and the IPD client institutions are accredited by
regional accrediting associations recognized by the DOE.  Accreditation
provides the basis for: (1) the recognition and acceptance by employers,
other higher education institutions and governmental entities of the degrees
and credits earned by students; (2) the qualification to participate in
Title IV Programs and (3) the qualification for authorization in certain
states.  CFPI has not participated in Title IV programs as most of its
students are enrolled in non-degree programs.

    UOP was granted accreditation by NCA in 1978. UOP's accreditation was
reaffirmed in 1982, 1987, 1992 and 1997.  The next focus evaluation visit is
scheduled to begin in 1999, and the next NCA reaffirmation visit is scheduled
to begin in 2002. IPD-assisted programs offered by the IPD client
institutions are evaluated by the client institutions' respective regional
accrediting associations either as part of a reaffirmation or focused
evaluation visits.  Current IPD client institutions are accredited by NCA,
Middle States, New England or Southern regional accrediting associations. 
CFPI is accredited by NCA and the Accrediting Commission of the Distance
Education and Training Council ("DETC").  NCA and DETC consented to the
change of ownership resulting from the Company's acquisition of the assets
and related operations of the College for Financial Planning and related
divisions in September 1997.  Both DETC and NCA plan to schedule focus-visits
for CFPI in 1998.  WIU is accredited by NCA and is scheduled to have its next
reaffirmation visit in the Spring of 1998.  The withdrawal of accreditation
from UOP or certain IPD client institutions would have a material adverse
effect on the Company.

     All accrediting agencies recognized by the DOE are required to include
certain aspects of Title IV Program compliance in their evaluations of
accredited institutions.  As a result, all regionally accredited
institutions, including UOP, WIU and IPD client institutions, will be subject
to a Title IV Program compliance review as part of accreditation visits.

     Regional accreditation is accepted nationally as the basis for the
recognition of earned credit and degrees for academic purposes, employment,
professional licensure and, in some states, for authorization to operate as a
degree-granting institution.  Under the terms of a reciprocity agreement
among the six regional accrediting associations, representatives of each
region in which a regionally accredited institution operates participate in
the evaluations for reaffirmation of accreditation.  The achievement of UOP's
and WIU's missions require them to employ academically qualified practitioner
faculty that are able to integrate academic theory with current workplace
practice.  Because of UOP's and WIU's choice to utilize all practitioner
faculty, they have not sought business school program accreditation of the
type found at many institutions whose primary missions are to serve the 18 to
24 year old student and to conduct research.

20<PAGE>
     UOP's Bachelor of Science in Nursing ("BSN") program received program
accreditation from the National League for Nursing ("NLN") in 1989.  The
accreditation was reaffirmed in October 1995 and the next NLN reaffirmation
is scheduled for 2003.  The Company believes that the BSN program
accreditation is in good standing.  

     UOP's Community Counseling program (Master of Counseling degree)
received initial accreditation from the Council for Accreditation of
Counseling and Related Educational Programs in 1995, effective through 2002.  

     The address and phone number for the accrediting bodies referred to
herein are as follows:

     North Central Association of Colleges and Schools
     Commission on Institutions of Higher Education
     30 North LaSalle Street, Suite 2400
     Chicago, Illinois  60602-2504
     (312) 263-0456

     National League for Nursing
     350 Hudson Street
     New York, New York  10014
     (212) 989-9393

     American Counseling Association
     Council for Accreditation of Counseling and
     Related Educational Programs
     5999 Stevenson Avenue
     Alexandria, VA  22304
     (703) 823-9800

     Accrediting Commission of the Distance Education and Training Council
     1601 18th Street, NW
     Washington, D.C. 20009-2529
     (202) 234-5100

FEDERAL FINANCIAL AID PROGRAMS

     Most UOP, WIU and IPD client institution students participate in Title
IV Programs. CFPI does not participate in Title IV programs because most of
its students are enrolled in non-degree programs.  UOP and WIU derive
approximately 51% and 31% of their net revenues from students who participate
in Title IV Programs, respectively. The IPD percentages are estimated to be
similar to those at UOP. The respective IPD client institutions administer
their own Title IV Programs. The Company's students are eligible to receive
Title IV financial aid because: (i) UOP, WIU and IPD client institutions are
accredited by an accrediting association recognized by the DOE; (ii) the DOE
has certified UOP's, WIU's and IPD client institutions' Title IV Program
eligibility and (iii) UOP, WIU and IPD client institutions have applicable
state authorization to operate and their operating sites have been approved
by the DOE.
     
     The DOE has promulgated Regulations, the most recent of which became
effective on July 1, 1997, that amend certain provisions of the Title IV
Programs and the Regulations promulgated thereunder.  Some of the more
important provisions of these Regulations include the following:

21<PAGE>
Limits on Title IV Program Funds --------------------------------------------

     The Regulations define the types of educational programs offered by an
institution that qualify for Title IV Program funds. For students enrolled in
qualified programs, the Regulations place limits on the amount of Title IV
Program funds that a student is eligible to receive in any one academic year
(as defined by the DOE).

     For undergraduate programs, an academic year must consist of at least 30
weeks of instruction or a minimum of 24 credit hours.  Because the
Regulations define a week of instruction as the equivalent of 12 hours of
regularly scheduled instruction, examinations or preparation for
examinations, an academic year would require a minimum of 360 hours (30 weeks
times 12 hours per week).  Most of the Company's degree programs meet this
360 hour minimum and, therefore, qualify for Title IV Program funds.  The
programs that do not qualify for Title IV Program funds consist primarily of
certificate, corporate training and continuing professional education
programs.  These programs are paid for directly by the students or their
employers.

Authorizations for New Locations -------------------------------------------- 

     UOP, WIU, and CFPI and IPD client institutions are required to have
authorization to operate as degree-granting institutions in each state where
they physically provide educational programs. Certain states accept
accreditation as evidence of meeting minimum state standards for
authorization. Other states, including California, require separate
evaluations for authorization. Depending on the state, the addition of a
degree program not offered previously or the addition of a new location must
be included in the institution's accreditation and be approved by the
appropriate state authorization agency. UOP, WIU, CFPI, and IPD client
institutions are currently authorized to operate in all states in which they
have physical locations. If UOP is unable to obtain authorization to operate
in certain new states, it may have a material adverse effect on the Company's
ability to expand UOP's business.

     In addition, NCA requires UOP and CFPI to obtain NCA's prior approval
before they are permitted to expand into new states. Although NCA recently
approved UOP's expansion into Oregon and Washington, NCA did not adopt its
visitation team's recommendation to eliminate the requirement that UOP obtain
prior approval for all future geographic expansion by UOP. If UOP is unable
to obtain NCA's approval for any future geographic expansion, it may have a
material adverse effect on the Company's ability to expand UOP's business.

Restricted Cash -------------------------------------------------------------

     The DOE places certain restrictions on Title IV Program funds collected
for unbilled tuition and funds transferred to the Company through electronic
funds transfer.  An institution is required to submit an irrevocable letter
of credit to the DOE in an amount equal to at least 25% of the total dollar
amount of refunds paid by the institution in its most recent fiscal year;
however, the letter of credit requirement is waived if an institution meets
the DOE's standards related to timeliness of refunds, financial
responsibility and other criteria.  To date, the Company has not been
required by the DOE to establish any material letter of credit.  The DOE will
make an evaluation of the need, if any, for UOP and/or WIU to submit
letter(s) of credit as part of its Title IV program reviews of UOP and WIU.

22<PAGE>
Standards of Financial Responsibility ---------------------------------------

     Pursuant to the Regulations, all eligible higher education institutions
must meet several factors of financial responsibility including an acid test
ratio (defined as the ratio of cash, cash equivalents, restricted cash,
current investments and current accounts receivable to total current
liabilities) of at least 1 to 1 at the end of the institution's fiscal year. 
At August 31, 1997, UOP's acid test ratio was 1.41 to 1 and WIU's acid test
ratio was 1.81 to 1.

     The DOE announced in September 1996 that it intends to issue new
regulations with respect to institutional oversight.  The proposed rules have
gone through a series of revisions, the latest of which, if adopted, will be
effective July 1, 1998.  The DOE is proposing a new system of evaluating each
institution's audited financial statements for determining financial
stability.  Rather than using the current limited ratio analysis, including
the acid test ratio, the DOE is proposing separate measures of financial 
responsibility covering items such as liquidity, viability, profitability,
ability to borrow and capital resources.  Although it is uncertain whether
the new system will be adopted in its present form, it does not appear at
this time that the Company will be significantly impacted by the proposal.

Branching and Classroom Locations -------------------------------------------

     The Regulations contain specific requirements governing the
establishment of new main campuses, branch campuses and classroom locations
at which any student receives more than 50% of his or her instruction.  In
addition to classrooms at campuses and learning centers, locations affected
by these requirements include the business facilities of client companies,
military bases and conference facilities used by UOP and WIU.  The Company
believes that it has obtained approval for all UOP and WIU locations required
to be approved by the Regulations.  The DOE announced in August 1997 its plan
to require institutions to obtain an official approval number for all new
sites prior to certification and its intention to issue these approval
numbers within 35 days of the approval request. Should the DOE significantly
delay approvals of new locations beyond the current or planned approval time
rate, the Company's business strategy may be impacted negatively.

The "85/15 Rule" ------------------------------------------------------------

     A requirement of the HEA, commonly referred to as the "85/15 Rule,"
applies only to for-profit institutions of higher education, which includes
UOP and WIU but not IPD client institutions.  Under this rule, for-profit
institutions will be ineligible to participate in Title IV Programs if the
amount of Title IV Program funds used by the students or institution to
satisfy tuition, fees and other costs incurred by the students exceed 85% of
the institution's cash-basis revenues from eligible programs.  UOP's and 

23<PAGE>
WIU's percentage was 56% and 36%, respectively, at August 31, 1997.  UOP and
WIU are required to calculate this percentage at the end of each fiscal year.

Student Loan Defaults -------------------------------------------------------

     Eligible institutions must maintain a student loan cohort default rate
of less than 35% for each of the federal fiscal years 1991 and 1992, 30% for
fiscal year 1993 and 25% for fiscal year 1994 and all subsequent fiscal
years.  In 1994, the most recent DOE cohort default rate reporting period,
the national cohort default rate average for all higher education
institutions was 10.7%.  UOP and WIU students' cohort default rates for the
Federal Family Education Loans for fiscal 1994 as reported by the DOE were
5.1% and 7.1%, respectively, and IPD client institution students' cohort
default rates averaged 6.2% over that same period.

Compensation of Representatives ---------------------------------------------

     The Regulations prohibit an institution from providing any commission,
bonus, or other incentive payment based directly or indirectly on success in
securing enrollments or financial aid to any person or entity engaged in any
student recruitment, admission or financial aid awarding activity.  The
Company believes that its current method of compensating enrollment
counselors complies with the Regulations.

Eligibility and Certification Procedures ------------------------------------

     The HEA specifies the manner in which the DOE reviews institutions for
eligibility and certification to participate in Title IV Programs and the
Regulations include detailed new standards.  UOP's and WIU's eligibility to
participate in Title IV Programs expires in 1999 and 1998, respectively.  If
the DOE does not renew UOP's eligibility, it would have a material adverse
effect on the Company.

Administrative Capability ---------------------------------------------------

     The HEA directs the DOE to assess the administrative capability of each
institution to participate in Title IV Programs.  The failure of an
institution to satisfy any of the criteria used to assess administrative
capability may allow the DOE to determine that the institution lacks
administrative capability and, therefore, may be subject to additional
scrutiny or denied eligibility for Title IV Programs.

Title IV Program Reviews ---------------------------------------------------- 

     Effective September 1, 1995, the Company, through its newly formed WIU
subsidiary, completed the acquisition of Western International University
("Western"). In connection with the acquisition, the Company assumed the
Title IV liabilities of Western which were subject to change based on the
results of the DOE's audit of Western's Title IV Programs. Although much of
the fieldwork was completed in early 1996, the final audit results and the
amount that the Company is responsible for has not been determined by the DOE
as of the date of this filing. The original acquisition price of $2.1 million
was adjusted to $3.0 million at August 31, 1996 to reflect an increase in the
estimated liability to the DOE related to Western's processing of Title IV
financial aid and other related liabilities.  Depending on the interpretation
of the various regulatory requirements, the final audit results and the
Company's liability may differ materially from the estimates currently
recorded.  Any difference between the final amount and the estimates 

24<PAGE>
currently recorded will be recorded as an increase or decrease, as
applicable, to expense.

     UOP's most recent DOE program review began in March 1997 and the
fieldwork has not yet been completed.  UOP has not yet received any official
notification as to the results of the ongoing program review, but expects to
receive notification in the Fall or Winter of 1997.  Because the DOE may not
approve new locations while a program review is in process, the financial aid
for new students in new campuses and learning centers may be affected until
such time as the program review is completed.  The Company believes that such
expected delays will not have a material adverse affect on its results of
operations because of the availability of alternative financing and employer
tuition reimbursement to many of these students.  However, should the DOE not
complete its review for an extended period of time, such a delay may have a
material adverse affect on the Company's ability to expand UOP's business.

Restrictions on Distance Education Programs ---------------------------------

    The Regulations specify that an institution is not eligible to
participate in Title IV Programs funding if 50% or more of its courses are
correspondence courses, or if 50% or more of its regular students are
enrolled in the institution's correspondence courses.  Although UOP, IPD or
WIU do not offer correspondence courses, the Regulations currently consider
most distance education courses to be correspondence courses if the number of
distance education courses exceeds 50% of the sum of courses offered in
campus-based delivery systems and courses offered through distance education. 
Neither UOP, IPD or WIU plan to exceed this 50% level and believes that this
restriction will have no significant impact on its business strategy.

Direct Lending Programs -----------------------------------------------------

     The DOE instituted a new direct lending program several years ago and
various institutions are participating in the program.  The direct lending
program eliminates third-party lending institutions and guarantee agencies
from the loan disbursement process.  The goal of the DOE is to streamline the
financial aid lending process through this program, but there is uncertainty
as to when this goal will be fully attained.  Recently, certain members of
Congress have proposed to limit the expansion of the direct lending program. 
The Company has not yet been required to implement the new direct lending
process and it is uncertain as to what effect this new process, if
implemented, will have on its cash flow.

Change of Ownership or Control ----------------------------------------------

     A change of ownership or control of the Company, depending on the type
of change, may have significant regulatory consequences for UOP and WIU. 
Such a change of ownership or control could trigger recertification by the
DOE, reauthorization by certain state licensing agencies or the evaluation of
the accreditation by NCA.

     For institutions owned by publicly-held corporations, the DOE has
adopted the change of ownership and control standards used by the federal
securities laws.  Upon a change of ownership and control sufficient to
require the Company to file a Form 8-K with the Securities and Exchange
Commission, UOP and WIU would cease to be eligible to participate in Title IV
Programs until recertified by the DOE.  This recertification would not be
required, however, if the transfer of ownership and control was made upon a 

25<PAGE>
person's retirement or death and was made either to a member of the person's 
immediate family or to a person with an ownership interest in the Company who
had been involved in its management for at least two years preceding the
transfer.

     In addition, certain states where the Company is presently licensed have
requirements governing change of ownership or control.  Currently, Arizona
and California would require UOP and WIU, as applicable, to be reauthorized
upon a 20% and 25% change of ownership or control of the Company,
respectively.  These states require a new application to be filed for state
licensing if such a change of ownership or control occurs.  Moreover, the
Company is required to report any change in stock ownership of UOP, CFPI, WIU
or Apollo.  At that time, NCA may seek to evaluate the effect of such a
change of stock ownership on the continuing operations of UOP, CFPI and WIU.  

     If UOP is not recertified by the DOE, or does not obtain reauthorization
from the necessary state agencies or has its accreditation withdrawn as a
consequence of any change in ownership or control, there would be a material
adverse effect on the Company.

STATE AUTHORIZATION

     UOP currently is authorized to operate in 12 states and Puerto Rico. 
UOP has held these authorizations for periods ranging from one to nineteen
years.  UOP's NCA accreditation is accepted as evidence of compliance with
applicable state regulations in Arizona, Colorado, Louisiana, Michigan, New
Mexico, Nevada and Utah.  Hawaii does not have authorization provisions for
regionally accredited degree-granting institutions.  California law requires
an on-site visit to all out-of-state accredited institutions of higher
education every five years to determine if the institution is in compliance
with the State of California regulations.  All institutions, including UOP,
that operate in California and are accredited by a regional accrediting
association other than the Western Association of Schools and Colleges are
required to be evaluated separately for authorization to operate.  UOP was
granted its most recent California authorization in 1997 for a period through
December 31, 1999.  All regionally accredited institutions, including UOP,
are required to be evaluated separately for authorization to operate in
Puerto Rico.  UOP was granted its most recent authorization in Puerto Rico in
December 1995 for a period of five years.  UOP received a regular license to
operate in Florida in April 1997.  UOP is authorized to operate in Washington
and Oregon and received approval from NCA in August 1997 to open campuses in
these states.  IPD client institutions possess authorization to operate in
all states in which they offer educational programs, which are subject to
renewal.  CFPI is currently authorized to operate in Colorado and does not
require authorization for its self-study programs that are offered worldwide. 
WIU is currently authorized to operate in Arizona and London, England.

     Certain states assert authority to regulate all degree-granting
institutions if their educational programs are available to their residents,
whether or not the institutions maintain a physical presence within those 

26<PAGE>
states.  If a state were to establish grounds for asserting authority over
telecommunicated learning, UOP may be required to obtain authorization for,
or restrict access to, its programs available through Online in those states.

EMPLOYER TUITION REIMBURSEMENT

     Many of the Company's students receive some form of tuition
reimbursement from their employers.  In certain situations, as defined by the
Internal Revenue Code (the "Code"), this tuition assistance qualifies as a
deductible business expense when adequately documented by the employer and
employee.  The Code also provides a safe-harbor provision for an exclusion
from wages of up to $5,250 of tuition reimbursement per year per student
under the Educational Assistance Program ("EAP") provision.  Although the EAP
provision of the Code expired in June 1997, the Tax Reform Act of 1997, which
was signed into law in August 1997, extended the EAP until June 2000.  The
EAP provision does not apply to graduate level programs beginning after June
30, 1996.  Employers or employees may still continue to deduct such tuition
assistance where it qualifies as a deductible business expense and is
adequately documented. The percentage of incoming students with access to
employer tuition reimbursement declined to 55% in 1997 from 75% in the prior
year due primarily to the delay in extending the EAP provision and the
expiration of the EAP with respect to graduate level programs.

LOCATIONS

     UOP currently has campuses and learning centers located throughout 12  
states and Puerto Rico.  Following is a list of UOP main campuses and
learning centers as of October 10, 1997, with the year the campus was first
opened and enrollments as of August 31, 1997:
<TABLE>
<CAPTION>
                                                            Fiscal   Enroll-
                                                             Year    ment at
UOP Main Campuses and Respective Learning Centers           Opened   8/31/97
- -----------------------------------------------------------------------------
<S>                                                         <C>      <C>
ARIZONA:             Phoenix Campus                         1978     5,802
                       Mesa                                  
                       Northwest Phoenix                     
                       Scottsdale
                       Southbank*                   
                     Tucson Campus                          1983     2,212
                       Fort Huachuca                         
CALIFORNIA:          Orange County (Fountain Valley Campus) 1981     7,204
                       Diamond Bar                           
                       Edwards Air Force Base                
                       Pasadena                              
                       Ontario                               
                       Gardena                              
                       Ventura                            
                       La Mirada                            
                       Woodland Hills                       
                     San Jose Campus                        1980     4,317
                       San Francisco                   
                       Pleasanton/San Ramon                  
                       Fresno                                
                       Walnut Creek                         

27<PAGE>
                                                            Fiscal   Enroll-
                                                             Year    ment at
UOP Main Campuses and Respective Learning Centers           Opened   8/31/97
- -----------------------------------------------------------------------------
California (cont'd)  San Diego Campus                        1989     2,581
                       Vista                                 
                       Chula Vista                          
                       32nd St. Naval Station* 
                       Rancho Bernardo*             
                     Sacramento Campus                       1993     1,619 
                       Fairfield 
                       Stockton*
COLORADO:            Denver Campus                           1982     3,707
                       Aurora                                
                       Colorado Springs                      
                       Northglenn                            
FLORIDA:             Maitland (Orlando Campus)               1996       662
                     Tampa Campus**                          1998         -
HAWAII:              Honolulu Campus                         1993       849
LOUISIANA:           New Orleans                             1996       574
MICHIGAN:            Detroit                                 1996     1,662
                       Livonia*
NEVADA:              Las Vegas Campus                        1994     1,115
                       Nellis Air Force Base                 
                       Henderson*
                       Southwest Las Vegas
NEW MEXICO:          Albuquerque Campus                      1985     2,106
                       Kirtland Air Force Base               
                       Santa Fe                              
                       Santa Teresa/Las Cruces
                       Las Alamos*     
OREGON:              Portland Campus**                       1998         -   
UTAH:                Salt Lake City Campus                   1984     1,906
                       Ogden                                 
                       Provo
                       Salt Lake City**                            
WASHINGTON:          Seattle Campus**                        1998         -
PUERTO RICO:         Guaynabo Campus                         1980     1,158
                       Mayaguez*
DISTANCE EDUCATION:  Online, San Francisco, CA<F1>           1989     3,296
                     Center for Distance Education,          1989     1,364
                       Phoenix, AZ<F2>
                                                                     ------
TOTAL UOP ENROLLMENT AT AUGUST 31, 1997                              42,134
                                                                     ======
______________
<FN>
<F1>  Programs are offered throughout the United States and internationally.

<F2>  Programs are offered in various states throughout the United States.
</FN>
*  Opened in 1997.
** Opened between September 1 and October 10, 1997.
</TABLE>
28<PAGE>
     IPD had 18 institutional contracts at August 31, 1997 and 1996.  IPD-
assisted programs are currently offered at 39 campuses and learning centers
(38 and 34 at August 31, 1997 and 1996, respectively) in Connecticut,
Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Massachusetts, Michigan,
Minnesota, Mississippi, Missouri, New York, North Carolina, Ohio, South
Carolina, Tennessee, Texas, Virginia and Wisconsin.

     CFPI operations are located in Denver, Colorado.

     WIU currently has four campuses and learning centers located in Phoenix,
Fort Huachuca and Douglas, Arizona and London, England.

Item 2 -- Properties

     The Company leases all of its administrative and educational facilities. 
In some cases, classes are held in the facilities of the students' employers
at no charge to the Company.  Leases generally range from five to seven
years; however, the Company attempts to secure longer leases if it is
advantageous to do so.  The Company also leases space from time-to-time on a
short-term basis in order to provide specific courses or programs.  The table
below sets forth certain information as of August 31, 1997, with respect to
properties leased by the Company in excess of 10,000 square feet:
<TABLE>
<CAPTION>
         LOCATION (CITY/STATE)                        SQUARE FEET
         ----------------------                      -------------
         <S>                                            <C>
         Phoenix, AZ                                    151,001         
         Fountain Valley, CA                             53,298
         Tucson, AZ                                      49,469               
         Phoenix, AZ                                     39,950        
         Gardena, CA                                     39,364   
         Phoenix, AZ                                     38,086   
         San Jose, CA                                    37,876   
         San Diego, CA                                   33,097   
         Englewood, CO                                   32,000   
         Marietta, GA                                    31,274   
         San Francisco, CA                               31,146   
         Murray, UT                                      30,000   
         Sacramento, CA                                  28,164            
         Woodland Hills, CA                              27,424
         Mesa, AZ                                        23,914   
         Tempe, AZ                                       23,486
         Albuquerque, NM                                 23,400   
         Overland Park, KS                               21,210   
         San Francisco, CA                               20,324   
         Colorado Springs, CO                            20,138   
         Las Vegas, NV                                   18,849
         Pleasanton, CA                                  18,560   
         Costa Mesa, CA                                  18,397   
         Aurora, CO                                      16,807   
         Guaynabo, Puerto Rico                           16,000   
         Scottsdale, AZ                                  15,457
         Walnut Creek, CA                                15,445   
         Diamond Bar, CA                                 15,280   
         Ontario, CA                                     14,899   
         Englewood, CO                                   14,383
         Pasadena, CA                                    13,745

29<PAGE>
         Southfield, MI                                  13,467         
         Lawrenceville, GA                               13,320         
         Northglenn, CO                                  13,109         
         Diamond Bar, CA                                 12,979           
         Quincy, MA                                      12,863   
         Santa Teresa, NM                                12,160
         Livonia, MI                                     12,043
         Kenner, LA                                      12,036
         Phoenix, AZ                                     11,745
         Charlotte, NC                                   11,502   
         Ogden, UT                                       11,298         
         Fairfield, CA                                   10,612
         Honolulu, HI                                    10,411             
         Crestview Hills, KY                             10,303
         Provo, UT                                       10,000           

</TABLE>

     The lease on the Company's corporate headquarters, which includes the
UOP Phoenix Main Campus, expires on August 31, 2003.   The Company purchased
approximately 19 acres of land in 1997 and 1996 for the possible relocation
and/or expansion of its corporate headquarters at the expiration of the lease
term. 


Item 3 -- Legal Proceedings


     The Company is not a party to any legal proceedings, the adverse outcome
of which, in management's opinion, would have a material averse effect on the
Company's operating results.

Item 4 -- Submission of Matters to a Vote of Security Holders

     On September 18, 1997 the holders of the Company's Class B Common Stock
unanimously approved certain amendments to the Company's Articles of
Incorporation.  The Company has filed as Exhibit 3.1 to this Form 10-K a copy
of its restated and amended Articles of Incorporation reflecting the
amendments approved at this meeting.  

30<PAGE>
PART II
Item 5 -- Market for Registrant's Common Equity and Related Stockholder
Matters

     There is no established public trading market for the Company's Class B
Common Stock, and all shares of the Company's Class B Common Stock are
beneficially owned by the Company's executive officers.  The Company's Class
A Common Stock began trading on the Nasdaq National Market ("Nasdaq") under
the symbol "APOL" during the second quarter of 1995 on December 6, 1994. 
Prior to that time, the Company's Class A Common Stock was not listed or
traded on any organized market system.  The holders of the Company's Class A
Common Stock are not entitled to any voting rights. The table below sets
forth the high and low bid prices, adjusted for stock splits effected in the
form of stock dividends, for the Company's Class A Common Stock as reported
by Nasdaq.
<TABLE>
<CAPTION>
                                           High          Low
                                          ------        ------
       Fiscal 1996
       ---------------------
       <S>                                <C>           <C>
       First quarter                      $13.67        $ 8.89
       Second quarter                      19.67         13.33
       Third quarter                       32.33         16.92
       Fourth quarter                      33.38         23.13

       Fiscal 1997
       ---------------------
       First quarter                      $32.50        $22.25
       Second quarter                      38.25         25.00
       Third quarter                       36.75         23.00
       Fourth quarter                      41.00         32.00

</TABLE>

     These over-the-counter market quotations may reflect inter-dealer prices
without retail mark-up, mark-down or commission and may not necessarily
represent actual transactions.

     At September 30, 1997, there were approximately 150 and 6 holders of
record of shares of Class A and Class B Common Stock, respectively.  The
Company estimates that, when you include shareholders whose shares are held
in nominee accounts by brokers, there were approximately 9,000 total holders
of its Class A Common Stock.

     The Company has never paid cash dividends on its Common Stock and does
not anticipate paying cash dividends in the near future.  It is the current
policy of the Company's Board of Directors to retain earnings to finance the
operations and expansion of the Company's business.  Holders of Class A
Common Stock and Class B Common Stock are entitled to equal per share cash
dividends to the extent declared by the Board.

31<PAGE>
Item 6 -- Selected Consolidated Financial Data

     The following selected financial and operating data is qualified by
reference to and should be read in conjunction with the financial statements
and notes thereto and "Management's Discussion and Analysis of Financial
Condition and Results of Operations" included in Items 7 and 8 of this Form
10-K.  The Consolidated Statement of Operations for each of the three years
in the period ended August 31, 1997 and the Consolidated Balance Sheet as of
August 31, 1997 and 1996, and the independent accountants' report thereon are
included in Item 8 of this Form 10-K.
<TABLE>
<CAPTION>
                                                       Year Ended August 31,
                                       ----------------------------------------------------
                                         1997       1996       1995       1994       1993
                                       --------   --------   --------   --------   --------
                                             (In thousands, except per share amounts)
<S>                                    <C>        <C>        <C>        <C>        <C>
Income Statement Data:
Revenues:
 Tuition and other, net                $279,195   $211,247   $161,013   $124,440   $ 97,461
 Interest income                          4,341      3,028      2,416        280         84
                                       --------   --------   --------   --------   --------
 Total net revenues                     283,536    214,275    163,429    124,720     97,545
                                       --------   --------   --------   --------   --------
Costs and expenses:
 Instruction costs and services         167,720    130,039    102,122     81,313     65,319
 Selling and promotional                 35,187     27,896     21,016     17,918     15,812
 General and administrative              25,648     21,343     18,462     17,194     14,402
                                       --------   --------   --------   --------   --------
 Total costs and expenses               228,555    179,278    141,600    116,425     95,533
                                       --------   --------   --------   --------   --------
Income before income taxes<F1>           54,981     34,997     21,829      8,295      2,012
Less provision for income taxes          21,602     13,605      9,229      3,383        869
                                       --------   --------   --------   --------   --------
Net income                             $ 33,379   $ 21,392   $ 12,600   $  4,912   $  1,143
                                       ========   ========   ========   ========   ========

Net income per share                   $    .64   $    .42   $    .27   $    .14   $    .03
Weighted average shares outstanding      51,819     51,194     46,090     34,383     34,056
_______________
<FN>
<F1>  In March 1992, the Company discontinued the operations of Apollo
      Education Corporation ("AEC"), its technical training school
      subsidiary, which was phased out over the period from March 1992 until
      October 1992.  All assets related to this subsidiary were disposed of
      by August 1993.  Pretax losses related to the operations of the
      technical training schools were $265,000 in 1993.


</FN>
</TABLE>

32<PAGE>
<TABLE>
<CAPTION>
                                                           August 31,
                                       ---------------------------------------------------
                                         1997       1996       1995       1994      1993
                                       --------   --------   --------   --------  --------
                                                      (Dollars in thousands)
<S>                                    <C>        <C>        <C>        <C>       <C>
Balance Sheet Data:
Cash, cash equivalents and 
  restricted cash                      $ 78,855   $ 63,267   $ 62,601   $ 12,816  $  4,839 
Short-term investments                   27,182     13,273                    
Long-term investments                    14,747                               
                                       --------   --------   --------   --------  --------
Total cash and investments             $120,784   $ 76,540   $ 62,601   $ 12,816  $  4,839
                                       ========   ========   ========   ========  ========

Total assets                           $194,910   $137,850   $102,132   $ 43,638  $ 28,909 
                                       ========   ========   ========   ========  ========

Current liabilities                    $ 67,394   $ 54,804   $ 45,065   $ 34,890  $ 27,086 
Long-term liabilities                     3,199      2,432      1,715      1,347     1,203 
Shareholders' equity                    124,317     80,614     55,352      7,401       620 
                                       --------   --------   --------   --------  --------
Total liabilities and
  shareholders' equity                 $194,910   $137,850   $102,132   $ 43,638  $ 28,909 
                                       ========   ========   ========   ========  ========
Operating Statistics:
Enrollments at end of period<F1>         57,382     46,935     36,848     30,236    24,987 
Number of locations at end
  of period<F2>                              96         85         68         60        51 

_______________
<FN>
<F1>  Enrollments are defined as full-time equivalent students in attendance
      in a program at the end of a period.  Average enrollments represent the
      average of the ending enrollments for each month in the period. 
      Average enrollments were 52,434, 42,377, 34,021, 27,469 and 23,663 for
      the years ended 1997, 1996, 1995, 1994 and 1993, respectively.

<F2>  Includes UOP and WIU campuses and learning centers and IPD contract
      sites. At October 10, 1997, there were 102 campuses and learning        
      centers, including CFPI's facility in Denver, Colorado. 
</FN>
</TABLE>


     The Company did not pay any cash dividends on its Common Stock during
any of the periods set forth in the table above.

33<PAGE>
Item 7 -- Management's Discussion and Analysis of Financial Condition and
Results of Operations

     The following Management's Discussion and Analysis of Financial
Condition and Results of Operations contains forward-looking statements
relating to future plans, expectations, events or performances that involve
risks and uncertainties.  The Company's actual results of operations could
differ materially from those anticipated in these forward-looking statements
as a result of certain factors, including those set forth under "Risk
Factors" in the Company's Prospectus dated September 23, 1997.  The following
discussion should be read in conjunction with the consolidated financial
statements and notes thereto included in this Annual Report on Form 10-K.

BACKGROUND AND OVERVIEW

     The Company's revenues, net of student discounts, have increased to
$283.5 million in 1997 from $97.5 million in 1993.  Average annual student
enrollments have increased to 52,434 students in 1997 from 23,663 in 1993. 
Net income has increased to $33.4 million in 1997 from $1.1 million in 1993. 
At August 31, 1997, 57,382 students were enrolled in UOP, WIU and
IPD-assisted programs at IPD client institutions.

     From September 1992 through August 1997, UOP opened 42 campuses and
learning centers and IPD established operations at 23 campuses and learning
centers with its client institutions.  Historically, start-up costs for new
UOP campuses in new markets have averaged $200,000 to $400,000 per site over
a 15-18 month period, at which time the enrollments at these new campuses
averaged 200 to 300 students.  Due to increased demand in Florida, Michigan
and Louisiana, the Company has stepped-up its marketing effort in these new
markets.  As a result, the start-up costs for these three campuses averaged
approximately $1.1 million.  Start-up costs for campuses in new markets are
expected to range from $1.0 million to $1.5 million depending on the
individual market's demand.  Costs for establishing a learning center in an
existing market are expected to average $100,000.  Start-up costs for IPD
contract sites have averaged from $400,000 to $500,000 per site over a 18-24
month period, and consist primarily of administrative salaries, marketing and
advertising.  Start-up costs are expensed as incurred.

     Approximately 91% of the Company's net revenues in 1997 consist of
tuition revenues from UOP and WIU students and IPD's contractual share of
tuition revenues from students enrolled in IPD-assisted programs at IPD
client institutions.  UOP tuition revenues currently represent approximately
87% of consolidated tuition revenues.  The Company's net revenues also
include sales of textbooks, computers and other education-related products,
application fees, other student fees, interest and other income.  The
Company's net revenues vary from period to period based on several factors
that include: (1) the aggregate number of students attending classes; (2) the
number of classes held during the period and (3) the weighted average tuition
price per credit hour (weighted by program and location).  IPD's contracts
with its respective client institutions generally have terms of five to ten
years with provisions for renewal.

34<PAGE>
     Instruction costs and services at UOP and WIU consist primarily of costs
related to the delivery and administration of the Company's educational
programs that include faculty compensation, administrative salaries for
departments that provide service directly to the students, the costs of
educational materials sold, facility leases and other occupancy costs,
amortization of educational program production costs, bad debt expense and
depreciation and amortization of property and equipment.  UOP and WIU faculty
members are contracted with and paid for one course offering at a time.  All
classroom facilities are leased or, in some cases, are provided by the
students' employers at no charge to the Company.  Instruction costs and
services at IPD consist primarily of program administration, student services
and classroom lease expense.  Most of the other instruction costs for
IPD-assisted programs, including faculty, financial aid processing and other
administrative salaries, are the responsibility of the IPD client
institutions.

     Selling and promotional costs consist primarily of advertising,
marketing salaries and other costs related to the selling and promotional
functions.  These costs are expensed as incurred.  General and administrative
costs consist primarily of administrative salaries, occupancy costs,
depreciation and amortization and other related costs for departments such as
executive management, information systems, corporate accounting, human
resources and other departments that do not provide direct services to the
Company's students.  To the extent possible, the Company centralizes these
services to avoid duplication of effort.

     In September 1997, the Company acquired the assets and related business
operations of the College for Financial Planning and related divisions that
include the Institute for Wealth Management, the Institute for Retirement
Planning, the American Institute for Retirement Planners, Inc. and the
Institute for Tax Studies.  The purchase price consisted of $19.1 million in
cash, $15.9 million in stock and the assumption of approximately $17.3
million in liabilities, consisting primarily of deferred tuition revenue. The
excess of cost over the value of tangible assets of $45.9 million will be
amortized over 35 years.

     The Company currently utilizes proprietary Oracle-based software for its
student records processing and a vendor-supplied human resource system. 
Because of the Company's planned growth and the age of the current software,
these systems may no longer meet the Company's needs in the near future
without substantial modification.  In September 1997, the Company signed an
agreement with PeopleSoft, Inc. to customize and install its human resource
and student records software systems throughout the Company.  The Company is
currently negotiating with various software consulting firms to assist in the
customization and implementation of the software.  The Company anticipates a
two to three year minimum process for design, modification and implementation
of the new systems.  

     In September 1995, the Company, through WIU, acquired certain assets of
Western International University ("Western"), a private non-profit
educational institution.  The original acquisition price of $2.1 million,
including $237,000 paid in cash at or prior to closing, was adjusted to $3.0
million due to an increase in the estimated liability to the DOE related to
Western's processing of Title IV financial aid and other liabilities assumed
in the acquisition whose values were subject to adjustment subsequent to the
date of acquisition.  The excess of cost over the value of tangible assets
acquired of $2.6 million is being amortized over 15 years.                    

35<PAGE>
RESULTS OF OPERATIONS

     The following table sets forth consolidated income statement data of the
Company expressed as a percentage of net revenues for the periods indicated:
<TABLE>
<CAPTION>                                         Year Ended August 31,
                                               --------------------------- 
                                                1997      1996      1995
                                               -------   -------   -------

<S>                                            <C>       <C>       <C>
Revenues:
 Tuition and other, net                           98.5%     98.6%     98.5%
 Interest income                                   1.5       1.4       1.5 
                                               -------   -------   -------
 Total net revenues                              100.0     100.0     100.0 
                                               -------   -------   -------
Costs and expenses:
 Instruction costs and services                   59.1      60.7      62.5 
 Selling and promotional                          12.4      13.0      12.9 
 General and administrative                        9.1      10.0      11.3 
                                               -------   -------   -------
 Total costs and expenses                         80.6      83.7      86.7 
                                               -------   -------   -------
Income before income taxes                        19.4      16.3      13.3 
Less provision for income taxes                    7.6       6.3       5.6 
                                               -------   -------   -------
Net income                                        11.8%     10.0%      7.7%
                                               =======   =======   =======
</TABLE>
Year Ended August 31, 1997 Compared with the Year Ended August 31, 1996 -----

     Net revenues increased by 32.3% to $283.5 million in 1997 from $214.3
million in 1996 due primarily to a 23.7% increase in average student
enrollments and tuition price increases averaging four to six percent,
depending on the geographic area and program.  Most of the Company's
campuses, which include their respective learning centers, had increases in
net revenues and average student enrollments from 1996 to 1997.  Average
student enrollments increased to 52,434 in 1997 from 42,377 in 1996. 
Interest income increased to $4.3 million in 1997 from $3.0 million in 1996
due to the increase in cash and investments during the same period.

     Instruction costs and services increased by 29.0% to $167.7 million in
1997 from $130.0 million in 1996 due primarily to the direct costs necessary
to support the increase in average student enrollments, consisting primarily
of faculty compensation, classroom lease expenses and related staff salaries
at each respective location.  These costs as a percentage of net revenues
decreased to 59.1% in 1997 from 60.7% in 1996 due to greater net revenues
being spread over the fixed costs related to centralized student services. 
As the Company expands into new markets, it may not be able to leverage its
instruction costs and services to the same extent.

     Selling and promotional expenses increased by 26.1% to $35.2 million in
1997 from $27.9 million in 1996 due primarily to increased marketing and
advertising at the Company's campuses and learning centers, including $1.8 
million related to locations opened in new markets during the past two years. 
These expenses as a percentage of net revenues decreased to 12.4% in 1997

36<PAGE>
from 13.0% in 1996 due to the Company's ability to increase enrollments and
open new learning centers in existing markets with a proportionally lower
increase in selling and promotional expenses.  As the Company expands into
new markets, it may not be able to leverage its selling and promotional
expenses to the same extent.

     General and administrative expenses increased by 20.2% to $25.6 million
in 1997 from $21.3 million in 1996 due primarily to costs required to support
the increased number of UOP and IPD campuses and learning centers and
increases in general and administrative salaries.  General and administrative
expenses as a percentage of net revenues decreased to 9.1% in 1997 from 10.0%
in 1996 due primarily to higher net revenues being spread over the fixed
costs related to various centralized functions such as information services,
corporate accounting and human resources.  The Company may not be able to
leverage its costs to the same extent as it faces increased costs related to
the acqusition of CFPI and the development and implementation of new
information systems.

     Costs related to the start-up of new UOP and IPD campuses and learning
centers are expensed as incurred and totaled approximately $3.6 million in
1997 and 1996.  Interest expense, which is allocated among all categories of
costs and expenses, was $167,000 and $77,000 in 1997 and 1996, respectively.  

     The Company's effective tax rate increased to 39.3% in 1997 from 38.9%
in 1996 due primarily to the relative impact of expenses that are
nondeductible for tax purposes. 

     Net income increased to $33.4 million in 1997 from $21.4 million in 1996
due primarily to increased enrollments, increased tuition rates and improved
utilization of general and administrative costs and fixed instruction costs
and services.  

Year Ended August 31, 1996 Compared with the Year Ended August 31, 1995 -----

     Net revenues increased by 31.1% to $214.3 million in 1996 from $163.4
million in 1995 due primarily to a 24.6% increase in average student
enrollments from 1995 to 1996 and tuition price increases averaging four to
six percent, depending on the geographic area and program.  All UOP campuses,
which include their respective learning centers, and most of the IPD contract
sites had increases in net revenues and average student enrollments from 1995
to 1996.  Average student enrollments increased to 42,377 in 1996 from 34,021
in 1995.  Interest income increased to $3.0 million in 1996 from $2.4 million
in 1995.  

     Instruction costs and services increased by 27.3% to $130.0 million in
1996 from $102.1 million in 1995 due primarily to the direct costs necessary
to support the increase in average student enrollments.  These costs as a
percentage of net revenues decreased to 60.7% in 1996 from 62.5% in 1995 due
to greater net revenues being spread over the fixed costs related to
centralized student services.

     Selling and promotional expenses increased by 32.7% to $27.9 million in
1996 from $21.0 million in 1995 due primarily to increased marketing and
advertising at UOP and IPD campuses and learning centers, including $2.2
million related to locations opened in new markets during the past two years. 
These expenses as a percentage of net revenues remained relatively the same
at 13.0% in 1996 and 12.9% in 1995. 
37<PAGE>
     General and administrative expenses increased by 15.6% to $21.3 million
in 1996 from $18.5 million in 1995 due primarily to costs required to support
the increased number of UOP and IPD campuses and learning centers and
increases in general and administrative salaries.  General and administrative
expenses as a percentage of net revenues decreased to 10.0% in 1996 from
11.3% in 1995 due primarily to higher net revenues being spread over the
fixed costs related to various centralized functions such as information
services, corporate accounting and human resources.

     Costs related to the start-up of new UOP and IPD campuses and learning
centers are expensed as incurred and totaled approximately $3.6 million and
$1.1 million in 1996 and 1995, respectively.  Interest expense, which is
allocated among all categories of costs and expenses, was $77,000 and $96,000
in 1996 and 1995, respectively.  

     The Company's effective tax rate decreased to 38.9% in 1996 from 42.3%
in 1995 due primarily to an increase in tax-exempt interest income.

     Net income increased to $21.4 million in 1996 from $12.6 million in 1995
due to increased enrollments, increased tuition rates, improved utilization
of general and administrative costs and fixed instruction costs and services.

38<PAGE>
QUARTERLY RESULTS OF OPERATIONS

     The following tables set forth selected unaudited quarterly financial
information for each of the Company's last eight quarters.  The Company
believes that this information includes all normal recurring adjustments
necessary for a fair presentation of such quarterly information when read in
conjunction with the consolidated financial statements included in Item 8 of
this Form 10-K.  The operating results for any quarter are not necessarily
indicative of the results for any future period.
<TABLE>
<CAPTION>
                                                                   Quarter Ended     
                                 -------------------------------------------------------------------------------  
                                               FY 1997                                    FY 1996
                                 -------------------------------------      ------------------------------------
                                 Aug. 31,  May 31,  Feb. 28,  Nov. 30,      Aug. 31,  May 31,  Feb. 29,  Nov. 30,
                                   1997     1997      1997      1996          1996     1996      1996      1995 
                                 -------   -------  -------   -------       -------   -------  -------   ------- 
                                                (Dollars in thousands, except per share amounts)
<S>                              <C>       <C>      <C>       <C>           <C>       <C>      <C>       <C>
Revenues:
 Tuition and other, net          $75,773   $76,633  $60,696   $66,093       $58,406   $58,237  $45,621   $48,982
 Interest income                   1,286     1,209      956       890           793       754      737       745
                                 -------   -------  -------   -------       -------   -------  -------   -------
 Total net revenues               77,059    77,842   61,652    66,983        59,199    58,991   46,358    49,727
                                 -------   -------  -------   -------       -------   -------  -------   -------
Costs and expenses:
 Instruction costs and services   46,451    43,572   38,089    39,608        36,808    33,978   29,294    29,959
 Selling and promotional           9,724     8,492    8,492     8,479         7,497     7,431    6,640     6,328
 General and administrative        5,792     6,522    6,586     6,748         5,402     4,641    5,705     5,595
                                 -------   -------  -------   -------       -------   -------  -------   -------
 Total costs and expenses         61,967    58,586   53,167    54,835        49,707    46,050   41,639    41,882
                                 -------   -------  -------   -------       -------   -------  -------   -------
Income before income taxes        15,092    19,256    8,485    12,148         9,492    12,941    4,719     7,845
Provision for income taxes         5,648     7,702    3,393     4,859         3,275     5,241    1,833     3,256
                                 -------   -------  -------   -------       -------   -------  -------   -------
Net income                       $ 9,444   $11,554  $ 5,092   $ 7,289       $ 6,217   $ 7,700  $ 2,886   $ 4,589
                                 =======   =======  =======   =======       =======   =======  =======   =======

Net income per share             $   .18   $   .22  $   .10   $   .14       $   .12   $   .15  $   .06   $   .09
                                 =======   =======  =======   =======       =======   =======  =======   =======
Weighted average shares 
  outstanding                     52,035    51,827   51,806    51,607        51,614    51,457   51,071    50,633
                                 =======   =======  =======   =======       =======   =======  =======   =======

As a percentage of net revenues:
Revenues:  
 Tuition, and other, net            98.3%    98.4%    98.4%     98.7%         98.7%     98.7%    98.4%     98.5% 
 Interest income                     1.7      1.6      1.6       1.3           1.3       1.3      1.6       1.5
                                 -------   -------  -------   -------       -------   -------  -------   -------
 Total net revenues                100.0    100.0    100.0     100.0         100.0     100.0    100.0     100.0 
                                 -------   -------  -------   -------       -------   -------  -------   -------
Costs and expenses:
 Instruction costs and services     60.3     56.0     61.8      59.1          62.2      57.6     63.2      60.2
 Selling and promotional            12.6     10.9     13.7      12.7          12.7      12.6     14.3      12.7
 General and administrative          7.5      8.4     10.7      10.1           9.1       7.9     12.3      11.3
                                 -------   -------  -------   -------       -------   -------  -------   -------
 Total costs and expenses           80.4     75.3     86.2      81.9          84.0      78.1     89.8      84.2
                                 -------   -------  -------   -------       -------   -------  -------   -------
Income before income taxes          19.6     24.7     13.8      18.1          16.0      21.9     10.2      15.8
Provision for income taxes           7.3      9.9      5.5       7.2           5.5       8.9      4.0       6.5
                                 -------   -------  -------   -------       -------   -------  -------   -------
Net income                          12.3%    14.8%     8.3%     10.9%         10.5%     13.0%     6.2%      9.3%
                                 =======   =======  =======   =======       =======   =======  =======   =======
</TABLE>


SEASONALITY IN RESULTS OF OPERATIONS

     The Company experiences seasonality in its results of operations
primarily as a result of changes in the level of student enrollments. While
the Company enrolls students throughout the year, second quarter (December to
February) average enrollments and related revenues generally are lower than

39<PAGE>
other quarters due to the holiday breaks in December and January. Second 
quarter costs and expenses historically increase as a percentage of net
revenues as a result of certain fixed costs not significantly affected by the
seasonal second quarter declines in net revenues.

     The Company experiences a seasonal increase in new enrollments in
August of each year when most other colleges and universities begin their
Fall semesters. As a result, instruction costs and services and selling and
promotional expenses historically increase as a percentage of net revenues in
the fourth quarter due to increased costs in preparation for the August peak
enrollments. These increased costs result in accounts payable levels being
higher in August than in any other month during the year. 

      The Company anticipates that these seasonal trends in the second and
fourth quarters will continue in the future. 

LIQUIDITY AND CAPITAL RESOURCES
     
     The Company had $76.4 million of working capital at August 31, 1997 as
compared to $54.3 million at August 31, 1996.  The increase in working
capital is due primarily to $41.5 million in cash generated from operations
during the year, offset in part by capital expenditures during the year.  The
Company used $19.1 million of cash in September 1997 for its acquisition of
the assets and related business operations of the College for Financial
Planning.  

     At August 31, 1997, the Company had no outstanding borrowings on its
$4.0 million unsecured line of credit, which bears interest at prime. In
October 1997, the Company received a commitment from its lender to increase
its line of credit to $10.0 million.  The line of credit is renewable
annually and any amounts borrowed under the line are payable upon its
termination in January 1999.  

     Net cash received from operating activities increased to $41.5 million
in 1997 from $25.8 million in 1996 due primarily to the $12.0 million
increase in net income from 1996 to 1997.  Capital expenditures, including
additions to educational program production costs, increased to $15.8 million
in 1997 from $14.7 million in 1996 primarily due to an increase in the number
of locations and to additional educational program development.

     Total purchases of property, equipment and land for the year ended
August 31, 1998 are expected to range from $24.0 to $27.0 million.  The
increase from 1997 is due to: (1) hardware and software related to the
Company's planned conversion to new student records and human resource
systems (see Background and Overview); (2) a greater number of planned new
campuses and learning center compared to 1997; (3) improvements to the
Company's computer facilities and telecommunications equipment at the
corporate level and (4) increases in normal recurring capital expenditures
due to the overall increase in student and employee levels resulting from the
growth in the business and the acquisition of CFPI. Additions to educational
program production costs are not expected to exceed $2.5 million for the year
ended August 31, 1998.  Start-up costs are expected to range from $6.0 to
$9.0 million in 1998, as compared to $3.6 million in 1997, due to recent and
planned expansion into new geographic markets. 

40<PAGE>
     The lease on the Company's corporate headquarters, which includes the
UOP Phoenix Main Campus, was renewed in December 1995 for a five year term. 
During 1996, the Company acquired land for a purchase price of $2.9 million
which it may use in the future for the possible relocation of its corporate 
headquarters.  Such a facility is estimated to cost between $20 to $25
million.  The Company currently has approximately $2.0 million in commitments
for capital expenditures in 1998.  The Company currently leases all of its
educational and administrative facilities.

     The Company's net receivables at August 31 as a percent of net revenues
decreased to 11.3% in 1997 from 12.1% in 1996 due primarily to improvements
made in the financial aid process that resulted in a reduction in the backlog
of students awaiting financial aid loans.  Bad debt expense as a percent of
net revenues was less than 1% in 1997 and 1996.

     The DOE requires that Title IV Program funds collected by an institution
for unbilled tuition be kept in a separate cash or cash equivalent account
until the students are billed for the portion of their program related to
these Title IV Program funds.  In addition, all funds transferred to the
Company through electronic funds transfer programs are held in a separate
cash account until certain conditions are satisfied.  As of August 31, 1997,
the Company had approximately $19.9 million in these separate accounts, which
are reflected as restricted cash, to comply with these requirements.  These
funds generally remain in these separate accounts for an average of 60-75
days from the date of collection.  These restrictions on cash have not
affected the Company's ability to fund daily operations.

     The Regulations require all higher education institutions to meet an
acid test ratio (defined as the ratio of cash, cash equivalents, restricted
cash, current investments and current accounts receivable to total current
liabilities) of at least 1 to 1, which is calculated at the end of the
institution's fiscal year.  If an institution, including UOP or WIU, fails to
meet the acid test ratio, it may be deemed not financially responsible by the
DOE, which could result in a loss of its eligibility to participate in Title
IV Programs.  UOP's acid test ratio was 1.41 to 1 at August 31, 1997 and 1.19
to 1 at August 31, 1996.  WIU's acid test ratio was 1.81 to 1 at August 31,
1997 and 1.50 to 1 on September 1, 1996.  These requirements apply to the
separate financial statements of UOP, WIU and each of the respective IPD
client institutions, but not to the Company's consolidated financial
statements.

     During 1997, the Company began offering an alternative student loan
program on a test basis at two of its campuses.  The program, offered by a
commercial lender, allows students to finance their tuition and related
educational costs at a rate of prime plus 1.5%, until the proceeds, if any,
from employer reimbursement or financial aid programs are available.  Loans
for students that don't meet certain credit requirements are guaranteed by
the Company, subject to certain limitations.  At August 31, 1997, the Company
has guaranteed approximately $756,000 in available credit, $88,000 of which
was borrowed by the students at that date.  To date, there have been no
material defaults by students guaranteed by the Company, although the program
has not been in place for a sufficient period of time to assess the overall
collection rate.  If the program experiences a favorable collection rate, the
Company will consider expanding the program to its other locations.

41<PAGE>
TAX REFORM ACT OF 1997

     In August 1997, Congress passed the Tax Reform Act of 1997 that added
several new tax credits and incentives for students and extended benefits
associated with the educational assistance program.  The Hope Scholarship
Credit provides up to $1,500 tax credit per year per eligible student for
tuition expenses in the first two years of postsecondary education in a
degree or certificate program.  The Lifetime Learning Credit provides up to
$1,000 tax credit per year per taxpayer return for tuition expenses for all
postsecondary education, including graduate studies.  Both of these credits
are phased out for taxpayers with income between $40,000 and $50,000 ($80,000
and $100,000 for joint returns) and are subject to other restrictions and
limitations.  The Act also provides for the deduction of interest on
education loans and limited educational IRA's for children under the age of
18.  These new provisions do not take affect until 1998 and it is unclear at
this time the effect that these additional tax benefits will have on future
enrollments.

YEAR 2000 COMPLIANCE

     The Company has and will continue to make certain investments in its
software systems and applications to ensure the Company is year 2000
compliant.  The financial impact to the Company to ensure year 2000
compliance has not been and is not anticipated to be material to its
financial position or result of operations.  

IMPACT OF INFLATION

     Inflation has not had a significant impact on the Company's historical
operations.

42<PAGE>
Item 8 -- Financial Statements and Supplementary Data


                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

                                                                           Page
                                                                           ----

Report of Independent Accountants. . . . . . . . . . . . . . . . . . . . . . .44

Consolidated Statement of Operations . . . . . . . . . . . . . . . . . . . . .45

Consolidated Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . .46

Consolidated Statement of Changes in Shareholders' Equity. . . . . . . . . . .47

Consolidated Statement of Cash Flows . . . . . . . . . . . . . . . . . . . . .48

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . .49

43<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Shareholders of Apollo Group, Inc.:

     In our opinion, the accompanying consolidated balance sheet and the
related consolidated statements of operations, of changes in shareholders'
equity and of cash flows present fairly, in all material respects, the
financial position of Apollo Group, Inc. and its subsidiaries at August 31,
1997 and 1996, and the results of their operations and their cash flows for
each of the three years in the period ended August 31, 1997, in conformity
with generally accepted accounting principles.  These financial statements
are the responsibility of Apollo Group, Inc.'s management; our responsibility
is to express an opinion on these financial statements based on our audits. 
We conducted our audits of these statements in accordance with generally
accepted auditing standards which require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are
free of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation.  We
believe that our audits provide a reasonable basis for the opinion expressed
above.

PRICE WATERHOUSE LLP
Phoenix, Arizona
October 13, 1997

44<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
                     Consolidated Statement of Operations
                   (In thousands, except per share amounts)
<TABLE>
<CAPTION>
                                                Year Ended August 31,
                                           -------------------------------
                                             1997       1996       1995
                                           ---------  ---------  ---------
<S>                                         <C>        <C>        <C>

Revenues:
 Tuition and other, net                     $279,195   $211,247   $161,013
 Interest income                               4,341      3,028      2,416
                                            --------   --------   --------
 Total net revenues                          283,536    214,275    163,429
                                            --------   --------   --------
Costs and expenses:
 Instruction costs and services              167,720    130,039    102,122
 Selling and promotional                      35,187     27,896     21,016
 General and administrative                   25,648     21,343     18,462
                                            --------   --------   --------
 Total costs and expenses                    228,555    179,278    141,600
                                            --------   --------   --------
Income before income taxes                    54,981     34,997     21,829
Less provision for income taxes               21,602     13,605      9,229
                                            --------   --------   --------
Net income                                  $ 33,379   $ 21,392   $ 12,600
                                            ========   ========   ========
Net income per share                        $    .64   $    .42   $    .27
                                            ========   ========   ========
Weighted average shares outstanding           51,819     51,194     46,090
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

45<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
                          Consolidated Balance Sheet
                            (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                         August 31,
                                                                  -----------------------
                                                                    1997           1996
                                                                  --------       --------
<S>                                                               <C>            <C>
Assets:
Current assets-
Cash and cash equivalents                                         $ 58,928       $ 51,982
Restricted cash                                                     19,927         11,285
Investments                                                         27,182         13,273
Receivables, net                                                    32,040         25,985
Inventory                                                            2,220          3,112
Deferred tax assets, net                                             2,873          2,972
Prepaids and other current assets                                      633            532
                                                                  --------       --------
Total current assets                                               143,803        109,141
Property and equipment, net                                         25,251         18,925
Investments                                                         14,747  
Educational program production costs, net                            1,836          1,446
Non-operating property                                               5,611          4,321
Cost in excess of fair value of assets purchased                     2,283          2,459
Deposits and other assets                                            1,379          1,558
                                                                  --------       --------
Total assets                                                      $194,910       $137,850
                                                                  ========       ========
Liabilities and Shareholders' Equity:
Current liabilities-
Current portion of long-term liabilities                          $    295       $    140
Accounts payable                                                     7,714          7,742
Other accrued liabilities                                           11,449         10,925
Income taxes payable                                                   253            261
Student deposits and deferred revenue                               47,683         35,736
                                                                  --------       --------
Total current liabilities                                           67,394         54,804
                                                                  --------       --------
Long-term liabilities, less current portion                          2,494          1,773
                                                                  --------       --------
Deferred tax liabilities, net                                          705            659
                                                                  --------       --------
Commitments and contingencies                                           --             --
                                                                  --------       --------
Shareholders' equity-
Preferred stock, no par value, 1,000,000 shares authorized,
  none issued                                                           --             --
Class A nonvoting common stock, no par value, 400,000,000 and
  65,000,000 shares authorized at August 31, 1997 and 1996,
  respectively; 50,227,000 and 49,476,000 issued and outstanding
  at August 31, 1997 and 1996, respectively                             66             65
Class B voting common stock, no par value, 3,000,000  
  shares authorized; 548,000 and 576,000 issued and outstanding at
  August 31, 1997 and 1996, respectively                                 1              1
Additional paid-in capital                                          51,521         41,201
Retained earnings                                                   72,729         39,347
                                                                  --------       --------
Total shareholders' equity                                         124,317         80,614
                                                                  --------       --------
Total liabilities and shareholders' equity                        $194,910       $137,850
                                                                  ========       ========
</TABLE>
The accompanying notes are an integral part of these consolidated financial
statements.

46<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
           Consolidated Statement of Changes in Shareholders' Equity
                                (In thousands)
<TABLE>
<CAPTION>
                                           Common Stock
                                -------------------------------------
                                    Class A             Class B
                                   Nonvoting             Voting           
                                -----------------  ------------------   Additional               Total           
                                          Stated              Stated     Paid-In    Retained  Shareholders'              
                                Shares    Value     Shares    Value      Capital    Earnings     Equity
                                -------  --------  --------  --------   ----------  --------- -------------    
<S>                             <C>      <C>       <C>       <C>        <C>         <C>        <C>
Balance at August 31, 1994       6,909         $9       576        $1      $ 1,982    $ 5,409      $  7,401
Stock issued in public offering  3,516          4                           34,854                   34,858
Stock issued under stock
  purchase plan                     29                                         388                      388 
Stock issued under stock
  option plans                      12                                          97                       97 
Stock canceled under stock
  option plans                      (3)                                        (22        (54)          (76)
4-for-3 stock split, April 95    3,673          5                               (5)
Tax benefit related to         
  exercise of options                                                           84                       84
Net income                                                                             12,600        12,600
                                -------  --------  --------  --------   ----------  ---------  ------------  
Balance at August 31, 1995      14,136         18       576         1       37,378     17,955        55,352
Stock issued under stock
  purchase plan                     84                                         912                      912 
Stock issued under stock
  option plans                     315                                         373                      373
3-for-2 stock split, Sep 95      7,356         10                              (10)
3-for-2 stock split, Feb 96     11,034         15                              (15)
3-for-2 stock split, May 96     16,551         22                              (22)
Tax benefits related to
  disqualifying dispositions
  and exercise of options                                                    2,585                    2,585 
Net income                                                                             21,392        21,392
                                -------  --------  --------  --------   ----------  ---------  ------------ 
Balance at August 31, 1996      49,476         65       576         1       41,201     39,347        80,614
Stock issued under stock
  purchase plan                     80                                       1,834                    1,834 
Stock issued under stock
  option plans                     643          1                              978                      979 
Exchange Class A shares for 
  Class B shares                    28                  (28)
Tax benefits related to 
  disqualifying dispositions 
  and exercise of options                                                    7,508                    7,508
Foreign currency 
  translation gain                                                                          3             3
Net income                                                                             33,379        33,379
                               --------  --------  --------  --------   ----------  ---------  ------------ 
Balance at August 31, 1997      50,227        $66      548         $1      $51,521    $72,729      $124,317
                               ========  ========  ========  ========   ==========  =========  ============
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

47<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
                     Consolidated Statement of Cash Flows
                                (In thousands)
<TABLE>
<CAPTION>
                                                   Year Ended August 31,
                                             ------------------------------
                                               1997       1996       1995
                                             --------   --------   --------
<S>                                          <C>        <C>        <C>
Net cash received from (used for) 
  operating activities:
Cash received from customers                 $272,542   $206,268   $159,349 
Cash paid to employees and suppliers         (213,604)  (169,072)  (129,442)
Interest received                               4,036      2,934      2,207 
Interest paid                                     (12)       (77)       (96)
Net income taxes paid                         (21,445)   (14,230)    (9,692)
                                             --------   --------   --------
Net cash received from operating activities    41,517     25,823     22,326 
                                             --------   --------   --------
Net cash received from (used for)
  investing activities:
Purchase of investments                       (52,134)   (18,636)         
Proceeds from sale of investments              22,983      5,363
Purchase of property and equipment            (12,826)   (10,350)    (9,944)
Purchase of non-operating property             (1,290)    (3,207)          
Additions to educational program       
  production costs                             (1,664)    (1,096)    (1,548)
Cash paid at acquisition of Western,
  net of cash acquired                                      (585)          
Proceeds from sale of assets                       90         75
                                             --------   --------   --------
Net cash used for investing activities        (44,841)   (28,436)   (11,492)
                                             --------   --------   --------
Net cash received from (used for) 
  financing activities:
Tax benefits related to disqualifying 
  dispositions and exercise of options          7,508      2,585         84 
Issuance of stock                               2,812      1,284     35,321 
Principal payments on long-term debt              (50)                 (181)
Retirement of stock                                                     (54)
                                             --------   --------   --------
Net cash received from financing activities    10,270      3,869     35,170
                                             --------   --------   --------
Net increase in cash and cash equivalents       6,946      1,256     46,004 
Cash and cash equivalents, beginning 
  of period                                    51,982     50,726      4,722
                                             --------   --------   --------
Cash and cash equivalents, end of period     $ 58,928   $ 51,982   $ 50,726 
                                             ========   ========   ========
</TABLE>
The accompanying notes are an integral part of these consolidated financial
statements.

48<PAGE>
                      APOLLO GROUP, INC. AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1.  NATURE OF OPERATIONS

     Apollo Group, Inc. ("Apollo" or the "Company"), through its wholly-owned
subsidiaries The University of Phoenix, Inc. ("UOP"), the Institute for
Professional Development ("IPD"), the College for Financial Planning, Inc.
("CFPI") and Western International University, Inc. ("WIU"), is a leading
provider of higher education programs for working adults. 

     UOP is a regionally accredited, private institution of higher education
offering bachelor's and master's degree programs in business, management,
computer information systems, education and health care.  UOP currently has   
58 campuses and learning centers located in Arizona, California, Colorado,
Florida, Hawaii, Louisiana, Michigan, Nevada, New Mexico, Oregon, Utah,
Washington and Puerto Rico.  UOP also offers its educational programs
worldwide through Online, its computerized educational delivery system.  UOP
is accredited by the Commission on Institutions of Higher Education of the
North Central Association of Colleges and Schools ("NCA").

     IPD provides program development and management services under long-term
contracts to 18 regionally accredited private colleges and universities.  IPD
currently operates at 39 campuses and learning centers in 20 states.

     CFPI, located in Denver, Colorado, was acquired in September 1997 and
provides financial planning education programs as well as a graduate degree
program in financial planning.  See Note 15.

     WIU currently offers undergraduate and graduate degree programs at four
campuses and learning centers in Phoenix, Fort Huachuca and Douglas, Arizona
and London, England.  WIU was acquired on September 1, 1995.  See Note 7.

     The Company's fiscal year is from September 1 to August 31.  Unless
otherwise stated, references to the years 1997, 1996 and 1995 relate to the
fiscal years ended August 31, 1997, 1996 and 1995, respectively.

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation -------------------------------------------------

     The consolidated financial statements include the accounts of Apollo and
its subsidiaries.  All significant intercompany transactions and balances
have been eliminated.

Use of Estimates ------------------------------------------------------------

     The preparation of financial statements in accordance with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amount of assets and liabilities at the
date of the financial statements and the reported amount of revenues and
expenses during the reporting period.  Actual results could differ from these
estimates.

49<PAGE>
New Accounting Pronouncements -----------------------------------------------

     During February 1997, the Financial Accounting Standards Board released
Statement of Financial Accounting Standards 128, "Earnings per Share" ("SFAS
128"), which requires the disclosure of both basic earnings per share and
diluted earnings per share.  The Company will be required to adopt SFAS 128
beginning in the interim period ending February 28, 1998, and believes it
will not have a material impact on previously reported earnings per share. 

     During June 1997, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards 130, "Reporting Comprehensive
Income" ("SFAS 130"), which will be effective beginning in the Company's
fiscal year ending August 31, 1999.  Under SFAS 130, companies are required
to report comprehensive income as a measure of overall performance. 
Comprehensive income includes all changes in equity during a reporting
period, except those resulting from investments by owners and distributions
to owners.  The Company will be required to report net income and foreign
currency translation adjustments as components of comprehensive income.  

     During June 1997, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards 131, "Disclosure about Segments
of an Enterprise and Related Information" ("SFAS 131"), which will be
effective for the Company beginning in the fiscal year ending August 31,
1999.  SFAS 131 redefines how operating segments are determined and requires
expanded quantitative and qualitative disclosures relating to an entity's
operating segments. The Company has not yet completed its analysis of how it
will comply with this pronouncement.
 
Cash and Cash Equivalents ---------------------------------------------------

     The Company considers all highly liquid investments purchased with an
original maturity of three months or less to be cash equivalents.  The
carrying value of cash, cash equivalents and restricted cash approximates
fair value due to the short-term maturities of these instruments.

Restricted Cash -------------------------------------------------------------

     The U.S. Department of Education (the "DOE") requires that Title IV
Program funds collected for unbilled tuition be kept in a separate cash or
cash equivalent account until the students are billed for that portion of
their program.  In addition, all Title IV Program funds transferred to the
Company through electronic funds transfer are subject to certain holding
period restrictions.  These funds generally remain in these separate accounts
for an average of 60-75 days from date of collection.  Restricted cash is
excluded from cash received from operating activities in the Consolidated
Statement of Cash Flows until the cash is transferred from these restricted
accounts to the Company's operating accounts.  The Company's restricted cash
is invested primarily in municipal and U.S. Treasury backed securities with
maturities of ninety days or less.  

50<PAGE>
Investments ----------------------------------------------------------------- 

     Investments consist of the following, in thousands:

<TABLE>                        
<CAPTION>
                                      August 31, 1997                   August 31, 1996
                                   -----------------------          -----------------------               
          
                                  Estimated      Amortized          Estimated      Amortized    
  Type                            Market Value      Cost            Market Value      Cost 
- ----------                        -------         --------          -------         ------- 
<S>                                <C>             <C>              <C>             <C> 
Classified as current:
Municipal bonds                    $25,938         $25,932          $10,241         $10,240
Auction market preferred stock         750             750                          
U.S. agency obligations                500             500            3,033           3,033
                                   -------         -------          -------         -------               
Total current                       27,188          27,182           13,274          13,273               
                                   -------         -------          -------         -------               
Classified as noncurrent:
Municipal bonds due between one
 and two years                      14,267          14,247                                   
Limited partnership fund               500             500                                            
                                   -------         -------          -------         -------               
Total noncurrent                    14,767          14,747              --               --  
                                   -------         -------          -------         -------               
Total investments                  $41,955         $41,929          $13,274         $13,273   
                                   =======         =======          =======         =======               
        

</TABLE>
     
     Gross unrealized gains at August 31 totaled $26,000 and $1,000 in 1997
and 1996, respectively.  Investments are stated at amortized cost which
approximates fair market value.  It is the Company's intention to hold these
investments until maturity.  

     In June 1997, the Company entered into an agreement to become a limited
partner in a venture capital limited partnership fund that invests in
emerging education and media companies.  The Company's total commitment for
this fund is $2.5 million (approximately 5% of the total fund), $500,000 of 
which was paid in July 1997.  The remaining $2.0 million is due in full upon
15 days written notice by the General Partner.  This investment is accounted
for under the cost method of accounting.

Revenues, Receivables and Related Liabilities -------------------------------

     The Company's educational programs range in length from one-day seminars
to degree programs lasting up to four years.  Long-term programs are billed 
in blocks of time ranging in length from five weeks to three months.  
Seminars, other shorter term programs and many of CFPI's non-degree programs
are usually billed in one installment.  Billings occur when the student first
attends a session resulting in the recording of a receivable and a deferred
tuition revenue liability for the amount billed.  The deferred tuition
revenue liability is recognized into income pro rata over the period of
instruction.  If a student withdraws from a course or program, the unearned
portion of the program that the student has paid for is refunded, generally
on a pro rata basis.  Because most of the Company's educational programs are
billed in short blocks of time ranging from five to six weeks, most of the
deferred tuition revenue liability at the end of each period will 

51<PAGE>
be recognized into income within five to six weeks following the end of that
period.

     Student deposits consist of payments made in advance of billings.  As
the student is billed, the student deposit is applied against the resulting
student receivable.

     The Company does not record the unbilled portion of educational programs
for existing students because the students are not usually financially
obligated for the unbilled portion.  A majority of these students do,
however, remain in their programs until completion.

     Receivables consist of the following, in thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      --------------------
                                                       1997         1996
                                                      -------      -------
<S>                                                   <C>          <C>
Trade receivables                                     $35,524      $28,925 
Interest receivable                                       606          302
Income tax refunds receivable                             431          452 
                                                      -------      -------
                                                       36,561       29,679 
Less allowance for doubtful accounts                   (4,521)      (3,694)
                                                      -------      -------
  Total receivables, net                              $32,040      $25,985 
                                                      =======      =======
</TABLE>

    Bad debt expense was $2.5 million, $1.7 million and $1.8 million for
1997, 1996 and 1995, respectively.

     Student deposits and deferred revenue consist of the following, in
thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      --------------------
                                                       1997         1996
                                                      -------      -------
<S>                                                   <C>          <C>
Student deposits                                      $29,086      $21,437
Deferred tuition revenue                               17,709       13,443
Other deferred revenue                                    888          856
                                                      -------      -------
  Total student deposits and deferred revenue         $47,683      $35,736
                                                      =======      =======
</TABLE>

     The carrying value of the student deposit liabilities approximates fair
value due to the short-term nature of these instruments. 

Inventory -------------------------------------------------------------------

     Inventory consists primarily of curriculum materials.  Inventories are
stated at the lower of cost, determined using the FIFO (first-in, first-out)
method, or market.
52<PAGE>
Property and Equipment ------------------------------------------------------

     Property and equipment is recorded at cost less accumulated
depreciation.  The Company capitalizes the cost of software used for internal
operations once technological feasibility of the software has been
demonstrated.  Such costs consist primarily of custom-developed and packaged
software and the direct labor costs of internally developed software. 
Depreciation is provided on all buildings, furniture, equipment and related
software using the straight-line method over the estimated useful lives of
the related assets which range from three to seven years, except software
which is depreciated over three to five years and buildings which are
depreciated over 30 years.  Leasehold improvements and capital lease assets
are amortized using the straight-line method over the shorter of the lease
term or the estimated useful lives of the related assets.  Depreciation and
amortization expense was $6.4 million, $4.5 million and $2.8 million for
1997, 1996 and 1995, respectively.  Maintenance and repairs are expensed as
incurred.

Educational Program Production Costs ----------------------------------------

     Direct costs incurred in the original production of, and improvements
to, educational courses are capitalized, then amortized as expense using the
150% declining balance method over a three year period beginning in the month
the courses are placed in service.  Courses are generally placed in service
within 6 to 13 months after the program production commences.  These direct
costs primarily include contract-based curriculum development and salaries
and wages for staff directly engaged in the development process.  Any
unamortized cost is charged to expense whenever a course or program is
discontinued.  From 1995 through 1997, approximately 7% of these courses were 
discontinued within three years of being placed in service.  Indirect costs
related to the curriculum development process, such as space rent and
supplies, are expensed as incurred.  Amortization expense was $1.2 million in
1997 and $1.4 million per year in 1996 and 1995.

Deferred Rental Payments and Deposits ---------------------------------------

     The Company records rent expense using the straight-line method over the
term of the lease agreement.  Accordingly, deferred rental payment
liabilities are provided for lease agreements that specify scheduled rent
increases over the lease term.  Rental deposits are provided for lease
agreements that specify payments in advance or scheduled rent decreases over
the lease term.

Cost in Excess of Fair Value of Assets Purchased ----------------------------

     The Company amortizes costs in excess of fair value of assets purchased
on a straight line method over the estimated useful life.  At August 31,
1997, the Company's cost in excess of fair value of assets purchased relates
solely to the acquisition of certain assets of Western International
University, which is being amortized over a 15-year period.  Total 
amortization in 1997 and 1996 was $176,000 and $107,000, respectively.  The
excess of fair value of assets related to the CFPI acquisition will be
amortized over a 35-year period.  Recoverability is reviewed to determine if
there have been any events or changes in circumstances that indicate that the
carrying value may exceed fair value.

53<PAGE>

Selling and Promotional Costs -----------------------------------------------

     The Company expenses selling and promotional costs as incurred.  Selling
and promotional costs include marketing salaries, direct-response and other
advertising, promotional materials and related marketing costs.
Direct-response advertising is not presently capitalized because all the
criteria of Statement of Position 93-7, "Reporting on Advertising Costs,"
were not satisfied.

Start-up Costs --------------------------------------------------------------

     Costs related to the start-up of new campuses and learning centers are
expensed as incurred and totaled $3.6 million in 1997 and 1996 and $1.1
million in 1995.

Non-Operating Income and Expense --------------------------------------------

     Interest income totaled $4.3 million, $3.0 million and $2.4 million for
1997, 1996 and 1995, respectively.  Interest expense is expensed as incurred
and totaled $167,000, $77,000 and $96,000 in 1997, 1996 and 1995,
respectively.

Income Taxes ----------------------------------------------------------------

     Deferred income taxes have been provided for all significant temporary
differences.  These temporary differences arise principally from compensation
not yet deductible for tax purposes, limitations on bad debt deductions for
tax purposes and the use of accelerated depreciation methods.

     When options granted under the Company's stock option plans are
exercised, the Company receives a tax deduction related to the difference
between the market value of its Class A Common Stock at the date of exercise
and the sum of the exercise price and any compensation expense previously
recognized for financial reporting purposes.  The Company receives a similar
tax benefit for disqualifying dispositions of stock acquired by employees
under the 1994 Employee Stock Purchase Plan.  The tax benefits resulting from
these tax deductions, totaling $7.5 million in 1997, $2.6 million in 1996 and
$84,000 in 1995, are reflected as a decrease in the Company's income tax
liabilities and an increase in additional paid-in capital.  

Stock Splits and Common Stock -----------------------------------------------

     In September 1994, the Company's Class A and Class B Common Stock
underwent a 1.118 to 1 stock split.  From March 1995 to May 1996, the
Company's Board of Directors authorized four separate stock splits effected
in the form of stock dividends as follows:
54<PAGE>

                                  For Shareholders
Date Authorized      Type         of Record on           Date Distributed
- -----------------    -------      -----------------      ------------------
March 24, 1995       4-for-3      April 7, 1995          April 29, 1995
August 25, 1995      3-for-2      September 8, 1995      September 22, 1995
February 2, 1996     3-for-2      February 16, 1996      February 29, 1996
May 8, 1996          3-for-2      May 21, 1996           May 31, 1996

     All Common Stock amounts, Common Stock prices and earnings per share
figures for periods prior to the stock splits, which were effected in the
form of stock dividends, have been restated to reflect the effect of all
previous stock splits except for the number of shares outstanding and the
related impact on the stated value of Class A Common Stock and additional
paid-in capital on the Consolidated Balance Sheet and the Consolidated
Statement of Changes in Shareholders' Equity.

     On January 24, 1996, the Company completed a secondary public offering
of 9,281,000 shares of Class A Common Stock, sold by certain management
shareholders of the Company.  On January 26, 1996, the underwriters exercised
their option to purchase an additional 1,393,000 shares from the selling
shareholders.  The sale made pursuant to the underwriters' over-allotment
option was completed on January 30, 1996.  The Company did not receive any of
the proceeds of the offering. 

     On October 15, 1996, the Company's shareholders approved an amendment to
the Company's articles of incorporation increasing the number of authorized
shares of Class A Common Stock from 65.0 million to 400.0 million.  This
amendment did not effect the number of shares then outstanding.

     On September 23, 1997, the Company issued 445,000 shares of Class A
common stock in connection with the acquisition of the assets and related
operations of the College for Financial Planning (See Note 15).  

Earnings Per Share ----------------------------------------------------------

     Net income per share is computed using the weighted average number of
Class A and Class B common and common equivalent shares outstanding during
the period after giving retroactive effect to the stock splits effected in
the form of stock dividends described above.  The amount of any tax benefit
to be credited to capital related to the exercise of options and
disqualifying dispositions under the Company's Employee Stock Purchase Plan
is included when applying the treasury stock method to stock options in the
computation of earnings per share.  The exercise of outstanding stock options
would not result in a material dilution of earnings per share.

Reclassifications -----------------------------------------------------------

     Certain amounts reported for the year ended August 31, 1996 and 1995
have been reclassified to conform to the 1997 presentation, having no effect
on net income.

NOTE 3.  FINANCIAL AID PROGRAMS

     Approximately 40%-50% of the Company's net revenues was received from 

55<PAGE>
students who participated in government sponsored financial aid programs
under Title IV of the Higher Education Act of 1965, as amended.  These
financial aid programs consist generally of: (1) guaranteed student loans
that are issued directly to the students and are non-recourse to the Company
and (2) direct grants to students.  Annually, the DOE publishes the default
rates of students participating in the Federal Family Education Loan ("FFEL")
programs.

     The latest student default rates as reported by the DOE for these FFEL
student loans are as follows:
<TABLE>
<CAPTION>
                                                  For Loans Entering
                                                 Repayment During the
                                                 DOE Fiscal Year Ended
                                                      September 30,
                                               --------------------------
                                                1994      1993      1992
                                               ------    ------    ------
<S>                                             <C>       <C>       <C>
Students attending:
  UOP campuses                                   5.1%      5.0%      5.0%
  IPD client institutions                        6.2%      5.9%      5.1%
  Western campuses                               7.1%      4.2%      4.7%
National average                                10.7%     11.6%     15.0%
</TABLE>

NOTE 4.  PROPERTY AND EQUIPMENT

     Property and equipment consist of the following, in thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      --------------------
                                                       1997         1996
                                                      -------      -------
<S>                                                   <C>          <C>
Furniture and equipment                               $32,779      $24,041 
Software                                                4,081        3,467 
Leasehold improvements                                  3,766        1,042 
Land and buildings                                        350          350
                                                      -------      -------
                                                       40,976       28,900 
Less accumulated depreciation                         (15,725)      (9,975)
                                                      -------      -------
  Property and equipment, net                         $25,251      $18,925 
                                                      =======      =======
</TABLE>

56<PAGE>
NOTE 5.  EDUCATIONAL PROGRAM PRODUCTION COSTS

     Educational program production costs consist of the following, in
thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      --------------------
                                                       1997         1996
                                                      -------     --------
<S>                                                   <C>         <C>
Educational program production costs                  $ 9,358     $ 8,012 
Less accumulated amortization                          (7,522)     (6,566)
                                                      -------     --------
  Educational program production costs, net           $ 1,836     $ 1,446 
                                                      =======     ========
</TABLE>

     The net effect on pre-tax income of the capitalization and amortization
of educational program production costs amounted to an increase of $390,000
in 1997, a decrease of $516,000 in 1996 and an increase of $49,000 in 1995.

NOTE 6.  NON-OPERATING PROPERTY

     Non-operating property consists of approximately 19 acres of land
purchased in 1997 and 1996 for the possible relocation and/or expansion of
the Company's corporate headquarters and 105 acres of undeveloped land
located in Santa Cruz County, California, a substantial portion of which was
acquired from a related party in 1991.  As a result of poor market conditions
in Northern California, the Company recorded a $196,000 writedown related to
the Santa Cruz land in 1996 ($117,000 after related tax benefit) and a
$104,000 writedown in 1995 ($60,000 after related tax benefit).  These write-
downs were based on independent appraisals dated June 1996 and May 1995,
respectively.  The most recent appraisal, dated June 1997, reflected a value
consistent with the prior year.

NOTE 7.  COSTS IN EXCESS OF FAIR VALUE OF ASSETS PURCHASED

     Effective September 1, 1995, the Company completed the acquisition of
certain assets of Western International University ("Western").  Western was
a private non-profit educational institution incorporated in 1978 that was
accredited by NCA.  The Company formed a new wholly-owned subsidiary called
Western International University, Inc. ("WIU") as the holding company for the
net assets acquired from Western.  WIU acquired accounts receivable, notes
receivable, furniture, fixtures, equipment, certain contracts and student
agreements, copyrights, trademarks, securities, cash, goodwill and certain
other assets of Western.  The original acquisition price of $2.1 million,
including $237,000 paid in cash at or prior to closing, was adjusted to $3.0
million due to an increase in the estimated liability to the DOE related to
Western's processing of Title IV financial aid and other related liabilities. 

     As previously disclosed, the Company assumed the Title IV liabilities of
Western and those liabilities were subject to change based on the results of
the U.S. Department of Education (the "DOE") audit of Western's Title IV
programs.  Although much of the fieldwork was completed in early 1996, the
final audit results and amount that the Company is responsible for have not
been determined by the DOE at the current time. 

57<PAGE>
Depending on the interpretation of the various regulatory requirements, the
final audit results and the Company's liability may differ materially from
the estimates recorded at August 31, 1997.  Any difference between the final
amount and the estimates currently recorded will be recorded as an increase
or decrease, respectively, to expense.                

     The acquisition was accounted for under the purchase method and,
accordingly, the results of operations related to this new subsidiary have
been included with those of the Company for periods subsequent to the date of
acquisition.  Results of operations for Western prior to the acquisition were
not material in relation to the Company's operation as a whole.

NOTE 8.  SHORT-TERM BORROWINGS

     At August 31, 1997, the Company had no amounts borrowed against its $4.0
million unsecured line of credit.  The line of credit bears interest at prime
(8.5% at August 31, 1997).  The line of credit is renewable annually and any
amounts borrowed under the line are payable upon its termination.  The
Company's line of credit agreement prohibits the Company from paying cash
dividends or making other cash distributions without the lender's consent. 


NOTE 9.  OTHER ACCRUED LIABILITIES

     Other accrued liabilities consist of the following, in thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      --------------------
                                                       1997         1996
                                                      -------      -------
<S>                                                   <C>          <C>
Salaries and wages                                    $ 5,786      $ 4,713
Employee benefits and payroll withholdings              1,790        2,201
Other accruals                                          3,873        4,011
                                                      -------      -------
  Total other accrued liabilities                     $11,449      $10,925
                                                      =======      =======
</TABLE>

NOTE 10.  EMPLOYEE AND DIRECTOR BENEFIT PLANS

     The Company provides various health, welfare and disability benefits to
its full-time salaried employees which are funded primarily by Company
contributions.  The Company does not provide post-employment or post-retirement 
health care and life insurance benefits to its employees.  

401(k)Plan ------------------------------------------------------------------

     The Company sponsors a 401(k) plan which is available to all employees
who have completed one year and at least 1,000 hours of continuous service. 
The Company matches 100% of the contributions from the first $10,000 of a
participant's annual pre-tax earnings.  Contributions from the participant's
earnings in excess of $10,000 are matched by the Company at 18.5%. 
Participant contributions are subject to certain restrictions as set forth in
the Internal Revenue Code.  The Company's matching contributions totaled $1.3
million, $1.1 million and $848,000 for 1997, 1996 and 1995, respectively.

58<PAGE>
Stock Based Compensation Plans ----------------------------------------------

     The Company has three stock-based compensation plans that were adopted
in 1994: the Apollo Group, Inc. Director Stock Plan ("Director Stock Plan"),
the Apollo Group, Inc. Long-Term Incentive Plan ("LTIP"), and the Apollo
Group, Inc. 1994 Employee Stock Purchase Plan ("Purchase Plan").  The
Director Stock Plan currently provides for an annual grant of options to the
Company's non-employee directors of the Company's Class A Common Stock on
September 1 of each year.  Under the LTIP, the Company may grant options, 
incentive stock options, stock appreciation rights and other stock-based
awards to certain officers or key employees of the Company. 

     Many of the options granted under the LTIP vest 25% per year starting at
the end of the year 2002.  The vesting may be accelerated for individual
employees if the stock price reaches defined goals for at least three trading
days and if certain profit goals, defined for groups of individuals, are also
achieved.  The Purchase Plan allows employees of the company to purchase
shares of the Company's Class A Common Stock at quarterly intervals through
periodic payroll deductions.  The purchase price per share, in general, is
85% of the lower of: 1) the fair market value (as defined in the Purchase
Plan) on the enrollment date into the respective quarterly offering period,
or 2) the fair market value on the purchase date.  

     The Company applies Accounting Principles Board Opinion 25, "Accounting
for Stock Issued to Employees," and related interpretations in accounting for
its stock-based compensation, and has adopted the disclosure-only provisions
of Statement of Financial Accounting Standards 123, "Accounting for Stock-Based 
Compensation" ("SFAS 123").  Accordingly, no compensation cost has been
recognized for these plans.  Had compensation cost for the plans been
determined based on the fair value at the grant date consistent with SFAS
123, the Company's net income, income per share and weighted average shares
outstanding would have been as follows, in thousands except per share
amounts:

<TABLE>
<CAPTION>
                                                      Year Ended August 31
                                                      --------------------
                                                        1997       1996
                                                      ---------  ---------
<S>                                                    <C>        <C>
Net income - as reported                               $33,379    $21,392
Net income - pro forma                                 $31,551    $19,935
Income per share - as reported                         $   .64    $   .42
Income per share - pro forma                           $   .61    $   .39
Weighted average shares outstanding - as reported       51,819     51,194
Weighted average shares outstanding - pro forma         51,837     51,113 

</TABLE>

     The effects of applying SFAS 123 in the above pro forma disclosure are
not necessarily indicative of future amounts.  The fair value of each option
grant is estimated on the date of grant using the Black-Scholes method with
the following weighted-average assumptions for grants in 1997 and 1996,
respectively: (1) dividend yield of 0.00% in both years; (2) expected
volatility of 37.0% and 37.1%; (3) risk-free interest rates of 6.0% and 5.7%
and (4) expected lives of 6.9 and 8.3 years.  The average fair values of
options granted during 1997 and 1996 were $12.66 and $5.96, respectively.

59<PAGE>
     A summary of the activity related to the stock options granted under the
Director Stock Plan and the LTIP is as follows, in thousands except per share
amounts:

<TABLE>
<CAPTION>
                                                           Weighted
                                                            Average
                                                         Exercise Price
                                               Shares      per Share
                                               ------   --------------
<S>                                            <C>           <C>
Outstanding at August 31, 1994                    830        $ 0.416
Granted                                           904          2.445
Exercised                                         (40)         2.445
Canceled                                           (9)         2.445
                                               ------
Outstanding at August 31, 1995                  1,685          1.446
Granted                                         2,120         11.253
Exercised                                        (315)         1.189
Canceled                                          (48)        11.300
                                               ------  
Outstanding at August 31, 1996                  3,442          7.370
Granted                                           209         26.004
Exercised                                        (643)         1.521
Canceled                                         (176)        13.746
                                               ------
Outstanding at August 31, 1997                  2,832          9.680
                                               ======
Exercisable at August 31, 1997                  1,248
                                               ======
Available for issuance at August 31, 1997       1,570
                                               ======
</TABLE>

     The following table summarizes information about the Company's stock
options at August 31, 1997:

<TABLE>
<CAPTION>  
                                 OPTIONS OUTSTANDING                               OPTIONS EXERCISABLE
                        ------------------------------------                    ------------------------- 
                                                 Weighted Avg.                               Weighted Avg.        
                           Number     Contractual  Exercise                        Number      Exercise    
Range of                Outstanding      Years       Price                      Exercisable     Price    
Exercise Prices       (in thousands)   Remaining  per share                   (in thousands)  per share
- -------------------     ------------  -----------  ---------                    -----------  ------------  
<S>                        <C>              <C>     <C>                         <C>             <C>   
$ 0.416 to $ 2.445              728         7.02    $ 1.490                           728       $ 1.490    
$ 8.963 to $11.298            1,926         8.06    $11.257                           471       $11.131    
$ 25.500 to $26.125             178         8.20    $26.078                            49       $25.953              
                           ---------                                            -----------            
$ 0.416 to 26.125             2,832         7.80    $ 9.680                         1,248       $ 6.092    
                           =========                                            =========== 

</TABLE>

60<PAGE>
NOTE 11.  LONG-TERM LIABILITIES

     Long-term liabilities consist of the following, in thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                      ------------------- 
                                                       1997         1996
                                                      -------      ------ 
<S>                                                   <C>          <C>
Deferred compensation and note agreements
  discounted at 7.5% to 12%                            $1,554      $1,515
Deferred rental payments                                1,235         398 
                                                      -------      ------ 
  Total long-term liabilities                           2,789       1,913 
  Less current portion                                   (295)       (140)
                                                      -------      ------ 
  Total long-term liabilities, net                     $2,494      $1,773 
                                                      =======      ====== 
</TABLE>

     The aggregate maturities of all long-term liabilities for each of the
five fiscal years subsequent to August 31, 1997 are: 1998--$295,000; 1999--
$333,000; 2000--$318,000; 2001--$271,000; 2002--$272,000.

     The undiscounted deferred compensation liability was $1.6 million and 
$1.7 million at August 31, 1997 and 1996, respectively.  The undiscounted
note payable related to the WIU acquisition was $650,000 and $700,000 at
August 31, 1997 and 1996, respectively. The discount rates for these
agreements were determined at the date of each respective agreement based on
the estimated long-term rate of return on high-quality fixed income
investments with cash flows similar to the respective agreements.

61<PAGE>
NOTE 12.  LEASES

     The Company is obligated under facility and equipment leases that are
classified as operating leases.  Following is a schedule of future minimum
lease commitments as of August 31, 1997, in thousands:
<TABLE>
<CAPTION>                               Operating Leases
                                    ---------------------------
                                                      Equipment
                                    Buildings          & Other
                                    ---------         ---------
        <S>                         <C>               <C>
        1998                         $ 19,573            $  589
        1999                           19,574               357
        2000                           18,227               108
        2001                           15,433                 6
        2002                           13,205 
        Thereafter                     19,635
                                    ---------         ---------             
                                     $105,647            $1,060          
                                    =========         =========
</TABLE>

     Facility and equipment rent expense totaled $23.4 million, $19.9 million
and $16.5 million for 1997, 1996 and 1995, respectively.

NOTE 13.  INCOME TAXES

     Pre-tax earnings and the related components of the income tax provision
are as follows, in thousands:
<TABLE>
<CAPTION>
                                                 Year Ended August 31,
                                              ---------------------------
                                                1997      1996      1995
                                              -------   -------   -------
<S>                                           <C>       <C>       <C>
Pre-tax earnings(loss):
United States                                 $55,001   $34,322   $21,401 
Puerto Rico                                       337       675       428
United Kingdom                                   (357)
                                              -------   -------   -------
  Total pre-tax earnings                      $54,981   $34,997   $21,829 
                                              =======   =======   =======
Income tax provision (benefit):
Current -- state and other                    $ 3,870   $ 2,841    $2,550 
Current -- federal                             17,877    11,239     7,103
Deferred                                         (145)     (475)     (424)
                                              -------   -------   -------
  Total provision for income taxes            $21,602   $13,605    $9,229 
                                              =======   =======   =======
</TABLE>

62<PAGE>
     The income tax provision differs from the tax that would result from
application of the statutory federal corporate tax rate.  The reasons for the
differences are as follows, in thousands:
<TABLE>
<CAPTION>
                                                 Year Ended August 31,
                                              ---------------------------
                                                1997      1996      1995
                                              -------   -------   -------
<S>                                           <C>       <C>       <C>
Income tax provision at expected rate 
  of 35%                                      $19,243   $12,249    $7,640 
State taxes, net of federal benefit             2,516     1,777     1,518 
Non-taxable interest income                      (897)     (534)     (193)
Other, net                                        740       113       264 
                                              -------   -------   -------
  Total provision for income taxes            $21,602   $13,605    $9,229 
                                              =======   =======   =======
</TABLE>

     Deferred tax assets and liabilities consist of the following, in
thousands:
<TABLE>
<CAPTION>
                                                           August 31,
                                                       -------------------
                                                       1997         1996
                                                       ------       ------
<S>                                                    <C>          <C>
Gross deferred tax assets:
Difference in bad debt deductions for 
  financial reporting purposes                         $1,842       $1,438
Compensation not yet deductible for tax purposes          781        1,376
Loss reserves not deductible for tax purposes             653          591
Difference in lease expense deductions                    361          319
Other                                                      84           85
                                                       ------       ------
  Total gross deferred tax assets                       3,721        3,809
                                                       ------       ------
Gross deferred tax liabilities:
Depreciation and amortization of property
  and equipment                                         1,354        1,062
Deduction of educational program production
  costs for tax purposes                                  195          391
State taxes                                                 4           43
                                                       ------       ------
  Total gross deferred tax liabilities                  1,553        1,496
                                                       ------       ------
  Net deferred tax assets                              $2,168       $2,313
                                                       ======       ======
</TABLE>

63<PAGE>
     The net tax assets are reflected in the accompanying balance sheet as
follows, in thousands:

<TABLE>
<CAPTION>
                                                              August 31
                                                        ------------------ 
                                                          1997        1996                    
                                                        -------     ------
<S>                                                     <C>         <C>   
Current deferred tax assets, net                        $2,873      $2,972
Noncurrent deferred tax liabilities, net                  (705)       (659)
                                                        ------      ------
Net deferred tax assets                                 $2,168      $2,313
                                                        ======      ======
</TABLE>

     In light of the Company's history of profitable operations, management
has concluded that it is more likely than not that the Company will
ultimately realize the full benefit of its deferred tax assets related to
future deductible items.  Accordingly, the Company believes that a valuation
allowance is not required for deferred tax assets in excess of deferred tax
liabilities.

64<PAGE>
NOTE 14.  CASH RECEIVED FROM OPERATING ACTIVITIES

     Following is a reconciliation of net income to net cash received from
operating activities, as shown on the consolidated statement of cash flows,
in thousands:
<TABLE>
<CAPTION>
                                                       August 31, 
                                              ---------------------------
                                                1997      1996      1995
                                              -------   -------   -------
<S>                                           <C>       <C>       <C>
Net income                                    $33,379   $21,392   $12,600 
Net loss on disposal of assets                     37       402       602
Write-down of non-operating assets                          196       104 
Depreciation and amortization of:
 Discount and premium on fixed maturities         495
 Property and equipment                         6,373     4,545     2,751 
 Educational program production costs           1,247     1,441     1,375 
 Cost in excess of fair value of 
    assets purchased                              176       107
Writeoff of unamortized cost of 
  discontinued educational courses                 27       172       124
Bad debt expense                                2,523     1,704     1,849 
Deferred taxes, net                               145      (475)     (211)
Foreign currency translation gain                  (3)
Change in assets and liabilities:
 Decrease (increase) in restricted cash        (8,642)      590    (3,781)
 Increase in receivables, net of write-offs    (8,578)  (11,621)   (3,496)
 Decrease (increase) in other current assets      791      (413)      312 
 Decrease (increase) in other assets              179      (133)     (113)
 Increase (decrease) in deferred liabilities      933        91       (30)
 Increase in accounts payable and accrued 
   liabilities                                    496     1,206     4,058 
 Increase in student deposits and deferred 
   revenue                                     11,947     6,454     6,396 
 Increase (decrease) in income taxes payable       (8)      165      (214)
                                              -------   -------   -------
     Net cash received from operating 
       activities                             $41,517   $25,823   $22,326 
                                              =======   =======   =======
</TABLE>

65<PAGE>
Supplemental Schedule of Noncash Investing and Financing Activities --

     The Company purchased certain assets of Western for a total purchase
price of $3.0 million.  In conjunction with the acquisition, liabilities were
assumed as follows, in thousands:
<TABLE>
<CAPTION>
                                                             1996
                                                            ------ 
     <S>                                                    <C>
     Fair value of assets acquired                          $3,028 
     Less cash paid to Western ($237,000) and on behalf of
       Western ($393,000) for the assets acquired             (630)
                                                            ------
     Net liabilities assumed                                $2,398 
                                                            ======
</TABLE>

NOTE 15. SUBSEQUENT EVENTS (UNAUDITED)

    In September 1997, the Company acquired the assets and related business
operations of the College for Financial Planning and related divisions that
include the Institute for Wealth Management, the Institute for Retirement
Planning, the American Institute for Retirement Planners, Inc. and the
Institute for Tax Studies.  The purchase price consisted of $19.1 million in
cash, $15.9 million in stock and the assumption of approximately $17.3
million in liabilities, consisting primarily of deferred tuition revenue. The
excess of cost over the value of tangible assets of $45.9 million will be
amortized over 35 years.

     The acquired business had approximately $15 and $17 million of revenue
in 1997 and 1996, respectively.  Pro forma results of the Company, assuming
the acquisition had been made at the beginning of each period presented,
would not be materially different from the results reported. 

Item 9 -- Changes in and Disagreements With Accountants on Accounting and
Financial Disclosure

None.

66<PAGE>

PART III
Item 10 -- Directors and Executive Officers of the Registrant

     The Company's directors serve one year terms and are elected each year
by the holders of the Company's Class B Common Stock.  The following sets
forth information as of August 31, 1997 concerning the Company's directors
and executive officers:
<TABLE>
<CAPTION>
Name                                Age    Position
- ----------------------------------  ---    ---------------------------
<S>                                  <C>   <C>
John G. Sperling, Ph.D.              76    Chairman of the Board and President
William H. Gibbs                     47    Senior Vice President and Director
Jerry F. Noble                       55    Senior Vice President and Director
Peter V. Sperling                    37    Vice President of Administration, 
                                           Secretary, Treasurer and Director
Todd S. Nelson                       38    Vice President
J. Jorge Klor de Alva, J.D., Ph.D.   49    Vice President of Business Development 
                                           and Director
James W. Hoggatt                     40    Vice President of Finance and Chief 
                                           Financial Officer
Thomas C. Weir                       63    Director
Dino J. DeConcini                    63    Director
Hedy F. Govenar                      52    Director
John R. Norton III                   68    Director
     
</TABLE>

     JOHN G. SPERLING, Ph.D., is the founder, President and Chairman of the
Board of Directors of the Company.  Prior to his involvement with the
Company, from 1961 to 1973, Dr. Sperling was a professor of Humanities at San
Jose State University where he was the Director of the Right to Read Project
and the Director of the NSF Cooperative College-School Science Program in
Economics.  At various times from 1955 to 1961, Dr. Sperling was a member of
the faculty at the University of Maryland, Ohio State University and Northern
Illinois University.  Dr. Sperling received his Ph.D. from Cambridge
University, an M.A. from the University of California at Berkeley and a B.A.
from Reed College.  Dr. Sperling is the father of Peter V. Sperling.

     WILLIAM H. GIBBS has been with the Company since 1980.  Mr. Gibbs has
been the President of UOP and a Senior Vice President of the Company since
1987.  From 1985 to 1987, Mr. Gibbs was the President of Apollo Education
Corporation ("AEC").  From 1980 to 1985, Mr. Gibbs held various positions
with the Company, including Chief Financial Officer and faculty member.  From
1975 to 1984, Mr. Gibbs was with the accounting firm of Price Waterhouse and,
from 1982 to 1984, served as a management advisory manager.  Mr. Gibbs
currently serves as the Chairman of the Arizona State Board of Private
Post-Secondary Education.  Mr. Gibbs received his M.B.A. from the University
of Illinois and his B.A. from Arizona State University.  Mr. Gibbs is a
Certified Public Accountant in the State of Arizona.

     JERRY F. NOBLE has been with the Company since 1981.  Mr. Noble has been
a Senior Vice President of the Company since 1987 and the President of IPD
since 1984.  From 1981 to 1987, Mr. Noble also was the controller of the

67<PAGE>
Company.  From 1977 to 1981, Mr. Noble was the corporate accounting manager
for Southwest Forest Industries, a forest products company.  Mr. Noble
received his M.B.A. from UOP and his B.A. from the University of Montana.  

     PETER V. SPERLING has been with the Company since 1983.  Mr. Sperling
has been the Vice President of Administration since 1992 and the Secretary
and Treasurer of the Company since 1988.  From 1987 to 1992, Mr. Sperling was
the Director of Operations at AEC.  From 1983 to 1987, Mr. Sperling was
Director of Management Information Services of the Company.  Mr. Sperling
received his M.B.A from UOP and his B.A. from the University of California at
Santa Barbara.  Mr. Sperling is the son of John G. Sperling.

     TODD S. NELSON has been with the Company since 1987.  Mr. Nelson has
been a Vice President of the Company since 1994 and the Executive Vice
President of UOP since 1989.  From 1987 to 1989, Mr. Nelson was the Director
of UOP's Utah campus.  From 1985 to 1987, Mr. Nelson was the General Manager
at Amembal and Isom, a management training company.  From 1984 to 1985,
Mr. Nelson was a General Manager for Vickers & Company, a diversified holding
company.  From 1983 to 1984, Mr. Nelson was a Marketing Director at Summa
Corporation, a recreational properties company.  Mr. Nelson received an
M.B.A. from the University of Nevada at Las Vegas and a B.S. from Brigham
Young University.  Mr. Nelson was a member of the faculty at University of
Nevada at Las Vegas from 1983 to 1984.

    J. JORGE KLOR DE ALVA, J.D., Ph.D., has been a Vice President of Business
Development of the Company since July 1996 and has been a director of the
Company since 1991.  Dr. Klor de Alva was a Professor at the University of
California at Berkeley from July 1994 until July 1996.  From 1989 to 1994,
Dr. Klor de Alva was a Professor at Princeton University.  From 1984 to 1989,
Dr. Klor de Alva was the Director of the Institute for Mesoamerican Studies
from 1982 to 1989 and was an Associate Professor at the State University of
New York at Albany.  From 1971 to 1982, Dr. Klor de Alva served at various
times as associate professor, assistant professor or lecturer at San Jose
State University and the University of California at Santa Cruz.  Dr. Klor de
Alva received a B.A. and J.D. from the University of California at Berkeley
and a Ph.D. from the University of California at Santa Cruz.

     JAMES W. HOGGATT has been with the Company since 1986.  Mr. Hoggatt has
been the Vice President of Finance and Chief Financial Officer of the Company
since 1990.  From 1987 to 1990, Mr. Hoggatt was the Vice President-Controller
of the Company.  From 1986 to 1987, Mr. Hoggatt was the Director of Financial
Reporting of the Company.  From 1979 to 1986, Mr. Hoggatt was with the
accounting firm of Price Waterhouse and, from 1984 to 1986, served as an
audit manager.  Mr. Hoggatt received a B.S. from Abilene Christian
University.  Mr. Hoggatt is a Certified Public Accountant in the State of
Arizona.

    THOMAS C. WEIR has been a director of the Company since 1983 and is a
member of the Audit and Compensation Committees of the Board of Directors of
the Company.  During 1994, Mr. Weir became the President of Dependable
Nurses, Inc., a provider of temporary nursing services, W.D.  Enterprises,
Inc., a financial services company and Dependable Personnel, Inc., a provider
of temporary clerical personnel.  In addition, Mr. Weir has been an 

68<PAGE>
independent financial consultant since 1990.  From 1989 to 1990, Mr. Weir was
President of Tucson Electric Power Company.  From 1979 to 1987, Mr. Weir was
Chairman and Chief Executive Officer of Home Federal Savings & Loan
Association, Tucson, Arizona.

     DINO J. DECONCINI has been a director of the Company since 1981 and is
currently a member of the Audit and Compensation Committees of the Board of
Directors of the Company.  Mr. DeConcini is currently Executive Director,
Savings Bonds Marketing Office, U.S. Department of the Treasury.  From 1979
to 1995, Mr. DeConcini was a shareholder in DeConcini, McDonald, Brammer,
Yetwin and Lacy, P.C., Attorneys at Law.  From 1993 to 1995, Mr. DeConcini 
was a Vice President and Senior Associate of Project International
Associates, Inc., an international business consulting firm.  From 1991 to
1993 and 1980 to 1990, Mr. DeConcini was a Vice President and partner of Paul
R. Gibson & Associates, an international business consulting firm.  

     HEDY F. GOVENAR has been a director of the Company since March of 1997. 
Ms. Govenar is founder and President of Governmental Advocates, Inc., a
lobbying and political consulting firm in Sacramento, California.  An active
lobbyist with the firm since 1979, she represents a variety of corporation
and trade association clients.  Ms. Govenar has been a State Assembly
appointee to the California Film Commission since 1992.  Ms. Govenar received
an M.A. from California State University, and a B.A. from UCLA.    

     JOHN R. NORTON III has been a director of the Company since March of
1997.  Mr. Norton founded his own company in 1955 engaged in diversified
agriculture including crop production and cattle feeding.  He served as the
Deputy Secretary of the United States Department of Agriculture in 1985 and
1986.  He attended Stanford University and the University of Arizona where he
received a B.S. in Agriculture in 1950.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

     Section 16(a) of the Securities Exchange Act of 1934, as amended,
requires the Company's directors and executive officers, and persons who own
more than 10% of a registered class of the Company's equity securities, to
file with the Securities and Exchange Commission ("SEC") initial reports of
ownership and reports of changes in ownership.  Officers, directors and
greater than 10% shareholders are required by SEC regulation to furnish the
Company with copies of all Section 16(a) forms they file.  Based solely upon
a review of the copies of such forms furnished to the Company, or written
representations that no Forms 5 were required, the Company believes that
during the fiscal year ended August 31, 1997, its officers and directors
complied with all Section 16(a) filing requirements with the following
exception:  John D. Murphy filed late Form 4's for October 1996, November
1996, December 1996, January 1997 and April 1997, relating to transactions
involving the selling of 15,000, 185,000, 100,000 and 100,000 shares,
respectively of Class A Common Stock on various dates.  In addition, Mr.
Murphy's May 1997 Form 4 was filed late relating to the transfer of 27,950
shares of Class B Common Stock to Class A Common Stock.  John D. Murphy
resigned from his position as Senior Vice President and Director in February
1997 and terminated as an employee of the Company on August 31, 1997.

69<PAGE>

COMMITTEES OF THE BOARD OF DIRECTORS

     The Board of Directors has two principal committees: (1) an Audit
Committee comprised of Thomas C. Weir (Chairperson), Dino J. DeConcini and
John R. Norton III and (2) a Compensation Committee comprised of Thomas
C. Weir (Chairperson) and John R. Norton III.

MEETINGS OF THE BOARD OF DIRECTORS AND ITS COMMITTEES

     During the year ended August 31, 1997, the Board of Directors of the
Company met or acted by written consent on nine occasions.  Each of the
Company's current directors attended 100% of the meetings of the Board of
Directors and of meetings held by committees of the Board on which such
director served, except for Messrs. Peter Sperling and DeConcini who attended
50% or more.

Compensation Committee ------------------------------------------------------

     The Compensation Committee of the Board of Directors, which met or acted
by written consent twice during 1997, reviews all aspects of compensation of
executive officers of the Company and determines or makes recommendations on
such matters to the full Board of Directors.  The report of the Compensation
Committee for 1997 is set forth in Item 11.

Audit Committee -------------------------------------------------------------

     The Audit Committee, which met or acted by written consent twice in
1997, represents the Board of Directors in evaluating the quality of the
Company's financial reporting process and internal financial controls through
consultations with the independent auditors, internal management and the
Board of Directors.

Other Committees ------------------------------------------------------------

     The Company does not maintain a standing nominating committee or other
committee performing similar functions.

70<PAGE>
Item 11 -- Executive Compensation

DIRECTOR COMPENSATION

Fees ------------------------------------------------------------------------

     Non-employee directors of the Company received in 1997 a $15,000 annual
retainer, $1,250 for each board meeting attended and $625 for each committee
meeting attended.  Mr. DeConcini has elected not to receive any director
compensation because of his position with the U.S. Department of the
Treasury.  In addition, non-employee directors are reimbursed for
out-of-pocket expenses.  Ms. Govenar was retained by the Company as a
consultant and received a consulting fee of $60,000 during 1997.

Apollo Group, Inc. Director Stock Plan --------------------------------------

     In August 1994, the Board of Directors of the Company adopted the Apollo
Group, Inc. Director Stock Plan (the "Director Plan") to attract and retain
independent directors for the Company.  The Director Plan is administered by
a committee appointed by the Board.  The aggregate number of shares of
Class A Common Stock subject to the Director Plan may not exceed 450,000,
subject to adjustment.  Options granted under the Director Plan are fully
vested six months and one day after the date of grant and are exercisable in
full thereafter until the date that is ten years after the date of grant. 
The exercise price per share under the Director Plan is equal to the fair
market value of such shares upon the date of grant. In addition, on September
1 of each year, non-employee Directors receive an annual grant of options to
purchase 13,500 shares, adjusted by stock splits, of the Company's Class A
Common Stock. Mr. DeConcini has elected not to receive this annual grant
because of his position with the U.S. Department of the Treasury.

EXECUTIVE COMPENSATION

     The following table discloses the annual and long-term compensation
earned for services rendered in all capacities by the Company's Chairman of
the Board and President and the Company's four other most highly compensated
executive officers for 1997, 1996, and 1995:

71<PAGE>
                                   -- SUMMARY COMPENSATION TABLE --
<TABLE>
<CAPTION>
                                                                           Long-Term
                                                Annual                    Compensation
                                             Compensation                    Awards
                                  ---------------------------------  ---------------------
                                                          Other      Restrict-   Securities             All Other
                                                          Annual     ed Stock  Underlying   LTIP       Compen-
Name and Principal                  Salary    Bonus    Compensation   Awards     Options    Payouts     sation
Position                   Year      ($)       ($)         ($)<F1>      ($)        (#)        ($)         ($)
- ------------------------  ------- ---------  --------  ------------  ---------  ----------  --------  -----------
<S>                        <C>     <C>       <C>         <C>          <C>       <C>          <C>      <C>
John G. Sperling
  Chairman of the Board 
  and President            1997    $387,500  $290,625    $62,463      $ --           --      $ --     $     -- 
                           1996     310,000   232,500         --        --      137,250        --           --   
                           1995     310,000   186,000         --        --      112,500        --           --      

William H. Gibbs
  Senior Vice President
  and President of UOP     1997     225,000   168,750         --        --           --        --        2,409<F2>
                           1996     180,000   135,000         --        --      137,250        --        2,409<F2>
                           1995     180,000   108,000         --        --       67,500        --        2,361<F2>

Jerry F. Noble
  Senior Vice President
  and President of IPD     1997     225,000    84,375         --        --           --        --        2,980<F2>
                           1996     180,000   135,000         --        --      137,250        --        2,980<F2>
                           1995     180,000   108,000         --        --       67,500        --        2,932<F2>

Peter V. Sperling
  Vice President Adminis-
  tration, Secretary and 
  Treasurer                1997     200,000   150,000     36,688        --           --        --       46,707<F2>
                           1996     170,000   127,000         --        --      137,250        --       52,046<F2>
                           1995     170,000   102,000         --        --       45,000        --       45,982<F2>

Todd S. Nelson
  Vice President
  and Executive VP of UOP  1997     175,000   131,250         --        --           --        --           --     
                           1996     140,000   105,000         --        --      137,250        --           --      
                           1995     140,000    42,000         --        --       45,000        --           --

_______________
<FN>
<F1>  Messrs. Gibbs, Noble, and Nelson also received certain perquisites,     
      the value of which did not exceed the lesser of $50,000 for each        
      person or 10% of their cash compensation.  Messrs. John Sperling and    
      Peter Sperling received perquisites primarily in the form of Company
      provided cars, available for business and personal use, and tax         
      consulting services. 

<F2>  Amounts shown consist of: (1) contributions made by the Company to the
      Company's Savings and Investment Plan (as described herein) paid in
      fiscal years 1997, 1996 and 1995, respectively as follows: $2,409, 
      $2,409 and $2,361 on behalf of Mr. Gibbs; and $2,980, $2,980 and $2,932
      on behalf of  Messrs. Noble and Peter Sperling; and (2) premiums
      of $43,727 paid in 1997, $49,066 paid in 1996 and $43,050 paid in 1995  
      attributable to collateral split dollar life insurance premiums for Mr. 
      Peter Sperling, $10.0 million face value, the beneficiaries of which    
      are designated by Mr. Peter Sperling.  Under this policy, the Company   
      is entitled to receive, upon the occurrence of certain events, any
      premiums the Company paid for the policy.  Mr. Peter Sperling is
      entitled to the excess of the cash value over the amount of the
      premiums paid by the Company.


</FN>
</TABLE>

72<PAGE>
     The following table discloses options granted by the Company to the
Chairman of the Board and President and the four other most highly
compensated executive officers of the Company for 1997:

                  -- OPTION GRANTS IN THE LAST FISCAL YEAR --
<TABLE>
<CAPTION>
                            Option Grants in Fiscal Year 1997                  Potential Realizable
                      ----------------------------------------------------       Value at Assumed
                                     % of Total                                    Annual Rates of
                       Number of    Options/SARs                                    Stock Price
                       Securities    Granted to     Exercise                      Appreciation for
                       Underlying     Employees      or Base                        Option Term
                      Options/SARs    in Fiscal       Price     Expiration    ----------------------
Name                   Granted           Year       ($/Share)      Date           5%         10%
- ------------------     ----------    -----------    ---------    ---------    --------    ----------
<S>                           <C>           <C>        <C>            <C>         <C>          <C>
John G. Sperling              --            --         $ --           --          $ --         $ --
William H. Gibbs              --            --           --           --            --           --
Jerry F. Noble                --            --           --           --            --           --
Peter V. Sperling             --            --           --           --            --           --
Todd S. Nelson                --            --           --           --            --           --
_______________

</TABLE>

     The following table discloses the number of shares received from the
exercise of Company options, the value received therefrom and the number and
value of in-the-money and out-of-the-money options held by the Company's
Chairman of the Board and President and the four other most highly
compensated officers of the Company for 1997:

             -- AGGREGATED OPTION EXERCISES IN FISCAL YEAR 1997 --
                     AND OPTION VALUES AT AUGUST 31, 1997
<TABLE>
<CAPTION>
                                                                              Value of Unexercised
                     Shares                    Number of Unexercised        Money Options at Fiscal
                    Acquired      Value      Options at Fiscal Year-End            Year-End
                   on Exercise   Realized    ---------------------------  ---------------------------
Name                   (#)         ($)       Exercisable   Unexercisable  Exercisable   Unexercisable
- -----------------  -----------   ---------   -----------   -------------  -----------   -------------
<S>                 <C>        <C>             <C>            <C>         <C>            <C>
John G. Sperling         --    $       --      307,805        102,937     $10,255,231    $2,510,603
William H. Gibbs    163,089     4,763,838       34,313        102,937         836,884     2,510,603
Jerry F. Noble       50,000     1,829,225      162,495        102,937       5,221,162     2,510,603
Peter V. Sperling        --            --      200,057        102,937       6,591,701     2,510,603
Todd S. Nelson       65,744     1,811,620       34,313        102,937         836,884     2,510,603

</TABLE>

73<PAGE>
Employment and Deferred Compensation Agreements ----------------------------

     In December 1993, the Company entered into an employment agreement (the
"Employment Agreement") and deferred compensation agreement (the "Deferred
Compensation Agreement") with Dr. John G. Sperling, the Chairman of the Board
and President of the Company.  The term of the Employment Agreement is for a
four-year term, and expires in December 31, 1997.  Thereafter, it is
automatically renewable for additional one-year periods.  Under the terms of
the employment agreement, Dr. Sperling received an annual salary, beginning
September 1, 1994, of $310,000.  This salary is subject to annual review by
the Compensation Committee.  Effective for 1997 and 1998, Dr. Sperling's
salary was increased to $387,500.  The Company may terminate the Employment
Agreement only for cause and Dr. Sperling may terminate the Employment
Agreement at any time upon 30 days written notice.

     The Deferred Compensation Agreement provides that upon his termination
of employment with the Company and until his death, Dr. Sperling shall
receive monthly payments equal to one-twelfth of his highest annual base
salary paid by the Company during any one of the three calendar years
preceding the calendar year in which Dr. Sperling's employment is terminated. 
In addition, upon Dr. Sperling's death, his designated beneficiary shall be
paid an amount equal to three times his highest annual base salary in 36
equal monthly installments with the first such installment due on the first
day of the month following the month of Dr. Sperling's death.

     The Company does not have employment agreements with any of its other
executive officers.

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Company's Compensation Committee (the "Committee") is composed
entirely of independent outside members of the Company's Board of Directors. 
The Committee reviews and approves each of the elements of the executive
compensation program of the Company and periodically assesses the
effectiveness and competitiveness of the program in total.  In addition, the
Committee administers the key provisions of the executive compensation
program and reviews with the Board of Directors in detail all aspects of
compensation for the Company's executives.  During 1997, Dino DeConcini
resigned from the Compensation Committee and was replaced by John Norton III. 
The Committee has furnished the following report on executive compensation:

Overview and Philosophy -----------------------------------------------------

     The Company's compensation program for executive officers is primarily
comprised of base salary, annual bonus and long-term incentives in the form
of stock option grants.  Executives also participate in various other benefit
plans, including medical and retirement plans, generally available to all
employees of the Company.

     The Company's philosophy is to pay base salaries to executives that
enable the Company to attract, motivate and retain highly qualified
executives.  The annual bonus program is designed to reward for performance
based on financial results.  Stock option grants are intended to result in no
reward if the stock price does not appreciate, but may provide substantial
rewards to executives as shareholders benefit from stock price appreciation.

74<PAGE>
Base Salary -----------------------------------------------------------------

     Each of the Company's executives receives a base salary, which when
aggregated with their maximum bonus amount, is intended to be competitive
with similarly situated executives in comparable industries.  The base
salaries in 1996 were effective for the period from September 1994 and
through August 1996.  In setting the base salaries, the Committee reviewed
and considered compensation information provided by an independent
compensation consulting firm.  The Company targets base pay at the level
required to attract and retain highly qualified executives.  In determining
salaries, the Committee also takes into account individual experience and
performance and specific needs particular to the Company.

     The Committee increased the base salary of each of the Company's
executive officers by approximately 25%.  This increase was effective
beginning September 1996.  The Committee determined that such an increase was
appropriate in light of the fact that there had been no increase in the base
salaries since 1994. 

Annual Bonus Program --------------------------------------------------------

     In addition to a base salary, in fiscal year 1995 executives were
eligible to receive a bonus of up to sixty percent (60%) of their respective
base salaries, and in fiscal years 1996 and 1997 are eligible to receive a
bonus of up to seventy-five percent (75%) of their respective base salaries. 
All annual bonuses are tied to the Company's financial performance.  

     At the beginning of each fiscal year, the Committee establishes an
after-tax net income goal for the Company and operating profit goals for the
Company's subsidiaries.  The annual bonuses are calculated differently for
(i) executives who also serve as executive officers of either The University
of Phoenix, Inc. ("UOP") or the Institute for Professional Development
("IPD") (collectively, the "Division Executives") and (ii) executives who do
not serve as executive officers of either UOP or IPD (collectively, the
"Company Executives").  

     The annual bonuses for Division Executives are tied to both the after-
tax net income goal for the Company and the operating profit goal for either
UOP or IPD, as applicable.  If the applicable operating profit goal is
achieved, the Division Executives earn fifty percent (50%) of their
respective annual bonuses.  The remaining fifty percent (50%) is earned only
if the after-tax net income goal for the Company is achieved or exceeded.  If
the after-tax net income goal for the Company is achieved, the Division
Executives are entitled to an additional twenty-five percent (25%) of their
respective annual bonuses.  The remaining twenty-five percent (25%) of the
annual bonuses can be earned by the Division Executives only if the after-tax
net income goal for the Company is exceeded.  In particular, the Division
Executives are entitled to receive an additional one-and-one-quarter percent
(1.25%) for each $100,000 by which the after-tax net income goal is exceeded. 

     The annual bonuses for the Company Executives are tied solely to the
after-tax net income goal for the Company.  If the after-tax net income goal
for the Company is achieved, the Company Executives earn fifty percent (50%)
of their respective annual bonuses.  If the after-tax net income goal is
exceeded, the Company Executives earn a larger percentage of their annual
bonus depending on the amount by which the after-tax net income goal is
exceeded.  The remaining fifty percent (50%) of the annual bonuses can be
earned by the Company Executives only if the after-tax net income goal for

75<PAGE>
the Company is exceeded.  In particular, the Company Executives are entitled
to receive an additional two-and-one-half percent (2.5%) for each $100,000 by
which the after-tax net income goal is exceeded.  

Options ---------------------------------------------------------------------

     The Company believes that it is important for executives to have an
equity stake in the Company and, toward this end, makes option grants to key
executives from time to time.  In making option awards, the Committee reviews
the Company's financial performance during the past fiscal year, the awards
granted to other executives within the Company and the individual officer's
specific role at the Company.

     In September 1995, the Committee approved a substantial number of stock
option grants to the executive officers as part of the Company's 1995
Performance Incentive Grants.  These options were granted at fair market
value, begin to vest seven years after the grant date and expire 10 years
after the grant date.  The vesting of the options can be accelerated if
certain profit and stock price goals are achieved.  The 1995 Performance
Incentive Grants are intended to be one-time grants under the Company's Long-
Term Incentive Plan.  Except for promotions or new hires, the Committee does
not currently anticipate granting any additional stock options to the
Company's executive officers until 1998.

Other Benefits --------------------------------------------------------------

     Executive officers are eligible to participate in benefit programs
designed for all full-time employees of the Company and also received certain
perquisites primarily including Company cars and Company paid tax consulting. 
These programs include medical, disability and life insurance and a qualified
retirement program allowed under Section 401(k) of the Internal Revenue Code,
as amended (the "Code").

Chief Executive Officer Compensation ----------------------------------------

     Dr. John G. Sperling is the founder, President and Chairman of the Board
of Directors of the Company.  In December 1993, the Company entered into an
employment agreement (the "Employment Agreement") and deferred compensation
agreement (the "Deferred Compensation Agreement") with Dr. Sperling.  The
Employment Agreement terminates on December 31, 1997, but is automatically
renewable for additional one-year terms.  The Deferred Compensation Agreement
provides that upon Dr. Sperling's termination of employment with the Company
and until his death, Dr. Sperling shall receive monthly payments equal to
1/12 of his highest annual base salary paid by the Company during any one of
the three calendar years preceding the calendar year in which Dr. Sperling's
employment is terminated.  In addition, upon Dr. Sperling's death, his
designated beneficiary shall be paid an amount equal to three times his
highest annual base salary in 36 equal monthly installments with the first
installment due on the first day of the month following the month of Dr.
Sperling's death.  

     During fiscal year 1997, Dr. Sperling received an annual base salary of
$387,500.  In addition, because the after-tax net income goal for the Company
was exceeded, Dr. Sperling was paid a bonus of $290,625 for 1997.  Dr.
Sperling also was granted options in September 1995 to purchase a total of  
137,250 shares of Class A Common Stock in connection with the 1995

76<PAGE>
Performance Incentive Grants.  All options were granted at fair market value
and expire ten years after the grant date.  These options have an exercise
price of $11.30 per share with various vesting periods.  

     Under Dr. Sperling's leadership, the Company's net revenues increased
32.3%, to $283.5 million in 1997 from $214.3 million in 1996.  In addition,
earnings per share increased to $.64 in 1997 from $.42 in 1996.  Shareholder
value also has increased over this same period.  For example, the closing
price at August 31, 1996 was $25.50 per share whereas the closing price for
the Company's Class A Common Stock on August 28, 1997, as reported on the
Nasdaq National Market, was $35.6875 per share. 

     All share numbers and prices contained in this report have been adjusted
for the stock splits effected in the form of stock dividends that were
approved by the Company's Board of Directors.


                         -- COMPENSATION COMMITTEE --

                                Thomas C. Weir
                              John R. Norton III
                               Dino J. DeConcini

77<PAGE>

STOCK PERFORMANCE GRAPH 

     The line graph below compares the cumulative total shareholder return on
the Company's Class A Common Stock with the cumulative total return for the
Standard & Poor's 400 Index and an index of Company-selected peer group
companies for the period from December 6, 1994 (the effective date of the
Company's initial public offering) through August 31, 1997.  The graph
assumes that the value of the investment in the Company's Class A Common
Stock and each index was $100 at December 6, 1994, and that all dividends
paid by those companies included in the indexes were reinvested.
<TABLE>
<CAPTION>
                              Dec. 6     Aug. 31    Aug. 31    Aug. 31
                               1994       1995       1996        1997
                             --------   --------   --------   ---------
<S>                           <C>        <C>        <C>       <C>
Apollo Group, Inc. 
  Class A Common Stock        $100.00    $336.80    $966.30   $1,352.40
S&P 400                        100.00     123.40     143.23      193.40
Education Peer Group           100.00     135.30     211.70      238.90
</TABLE>

     The education peer group is composed of the publicly-traded common stock
of 14 education-related companies that include Berlitz International, Inc.
(BTZ), California Culinary Academy, Inc. (COOK), Information Technology, Inc.
(XCEL - formerly called Canterbury Corporate Services Inc.), Children's
Discovery Centers of America, Inc. (CDCR), DeVry Inc. (DV), Education
Alternatives, Inc. (EAIN), ITC Learning Corporation (ITCC - formerly
Industrial Training Corp.), ITT Educational Services, Inc.(ESI), Nobel
Education Dynamics, Inc. (NEDI), Sylvan Learning Systems, Inc. (SLVN), TRO
Learning, Inc. (TUTR), Wave Technologies International, Inc. (WAVT) and
Whitman Education Group,Inc. (WIX - formerly called Whitman Medical Corp.) 
Three of the companies included in prior year's education peer group are not
included above as their stock was not publicly-traded at August 31, 1997.

78<PAGE>
Item 12 -- Security Ownership of Certain Beneficial Owners and Management


     The following table sets forth certain information regarding the
beneficial ownership of the Common Stock of the Company as of September 30,
97.  Except as otherwise indicated, to the knowledge of the Company, all
persons listed below have sole voting and investment power with respect to
their shares, except to the extent that authority is shared by spouses under
applicable law or as otherwise noted below.
<TABLE>
<CAPTION>
                                               Class A                          Class B       
                                               Shares                           Shares       
                                              of Common                        of Common
Name and Address of Beneficial Owner<F1>        Stock           % Owned          Stock       % Owned
- ---------------------------------------   ----------------     ---------      -----------   ----------
<S>                                       <C>                     <C>          <C>              <C> 
John G. Sperling                          10,275,986<F2><F3><F15> 20.3%        243,081<F12>      44.4%
Peter V. Sperling                         10,701,907<F2><F4>      21.2         232,068<F13>      42.4
William H. Gibbs                             545,337<F5>           1.1          27,950<F14>       5.1
Jerry F. Noble                               649,110<F6>           1.3          27,950            5.1
Todd S. Nelson                               107,191<F7>            .2           8,385            1.5
J. Jorge Klor de Alva                         32,250<F8>            .1              --             --
Thomas C. Weir                                55,000<F9>            .1              --             --
Dino J. DeConcini                             24,075<F10>           --              --             --
Total for All Directors and Executive
 Officers as a Group (11 persons)         21,426,271<F11>         41.9         547,819          100.0

_______________
<FN>
<F1>   The address of each of the listed shareholders, unless noted
       otherwise, is in care of Apollo Group, Inc., 4615 East Elwood Street,
       Phoenix, Arizona 85040.

<F2>   Includes 1,223,360 shares held by the John Sperling 1994 Irrevocable
       Trust dated April 27, 1994 for which Messrs. John and Peter Sperling
       are the co-trustees.

<F3>   Includes 307,805 shares that Dr. John Sperling has the right to
       acquire within 60 days of the date of the table set forth above.

<F4>   Includes 200,057 shares that Mr. Peter Sperling has the right to
       acquire within 60 days of the date of the table set forth above.

<F5>   Includes 34,313 shares that Mr. Gibbs has the right to acquire within
       60 days of the date of the table set forth above.

<F6>   Includes 162,495 shares that Mr. Noble has the right to acquire within
       60 days of the date of the table set forth above.

<F7>   Includes 34,313 shares that Mr. Nelson has the right to acquire
       within 60 days of the date of the table set forth above.

<F8>   Represents 32,250 shares that Dr. Klor de Alva has the right to        
       acquire within 60 days of the date of the table set forth above.

<F9>   Includes 50,000 shares that Mr. Weir has the right to acquire within
       60 days of the date of the table set forth above.

<F10>  Includes 23,625 shares that Mr. DeConcini has the right to acquire
       within 60 days of the date of the table set forth above.

79<PAGE>

<F11>  Includes 879,171 shares that all Directors and Executive Officers as
       a group have the right to acquire within 60 days of the date of the
       table set forth.

<F12>  Includes 243,080 shares held by the John G. Sperling Revocable Trust
       dated January 31, 1995.

<F13>  Includes 232,067 shares held by the Peter V. Sperling Revocable Trust
       dated January 31, 1995.

<F14>  Includes 27,949 shares held by the William H. Gibbs Revocable Trust
       dated March 8, 1995.

<F15>  Includes 1,000,000 shares held by The Sperling Foundation.
</FN>
</TABLE>

Item 13 -- Certain Relationships and Related Transactions

     The Company believes that all transactions it has entered into with
affiliates were at arm's length and on terms as favorable as could have been
obtained from unaffiliated parties.

80<PAGE>
PART IV
Item 14 -- Exhibits, Financial Statement Schedules, and Reports on Form 8-K


                                                             Sequentially 
                                                               Numbered
                                                            Page or Method 
                                                              of Filing
                                                           ----------------
A.  Financial Statements

    (1) Report of Price Waterhouse LLP                          Page 44

    (2) Consolidated Financial Statements

        (a)  Statement of Operations for the Years
             Ended August 31, 1997, 1996 and 1995               Page 45

        (b)  Balance Sheet as of August 31, 1997
             and 1996                                           Page 46

        (c)  Statement of Changes in Shareholders' 
             Equity for the Years Ended August 31,
             1997, 1996 and 1995                                Page 47

        (d)  Statement of Cash Flows for the Years
             Ended August 31, 1997, 1996 and 1995               Page 48

        (e)  Notes to Consolidated Financial Statements         Page 49


B.  Financial Statement Schedule:

    None.


C.  Exhibits
                                                              Sequentially
                                                                Numbered
    Exhibit                                                  Page or Method
    Number     Description of Exhibit                           of Filing
    -------    ---------------------------------------       ----------------
      2.1      Asset Purchase Agreement by and among         Incorporated by 
               National Endowment for Financial Educa-       reference to 
               tion, (R) College for Financial Planning,     Exhibit 10.1 of 
               Inc., as assignee of Apollo Online, Inc.,     the Company's  
               as Buyer, and Apollo Group, Inc. dated        Registration     
               August 21, 1997                               Statement No.
                                                             333-35465 on     
                                                             Form S-3 filed   
                                                             September 11,    
                                                             1997

81<PAGE>                                                              

                                                              Sequentially
                                                                Numbered
    Exhibit                                                  Page or Method
    Number     Description of Exhibit                           of Filing
    -------    ---------------------------------------       ---------------- 
      2.2      Assignment and Amendment of Asset Purch-      Incorporated by
               ase Agreement by and among National           reference to 
               Endowment for Financial Education, Inc., the  Exhibit 10.2 of 
               the College for Financial Planning, Inc.,     the Company's 
               Apollo Online, Inc., and Apollo Group, Inc.,  Registration  
               dated September 23, 1997                      Statement on     
                                                             Form S-3 filed   
                                                             September 11,    
                                                             1997 


      3.1      Restated and Amended Articles of              Filed Herewith
               Incorporation of the Registrant             
               (As Amended Through September 18, 1997)

      3.2      Amended Bylaws of the Registrant              Incorporated by
               (As Amended Through June 1996)                reference to     
                                                             Exhibit 3.2 of   
                                                             the August 31,   
                                                             1996 Form 10-K

      4        Restated and Amended Articles of              Filed Herewith
               Incorporation of the Registrant            
               filed as Exhibit 3.1
    
     10.1a     Business Loan Agreement between               Incorporated by 
               Apollo Group, Inc. and First                  reference to 
               Interstate Bank                               Exhibit 10.1 of  
                                                             the August 31,   
                                                             1996 Form 10-K.

     10.1b     Commitment Letter between                     Filed Herewith    
               Apollo Group, Inc. and Wells Fargo                         
               Bank, National Association                                     

     10.2      Apollo Group, Inc. Director Stock             Incorporated by
               Plan                                          reference to 
                                                             Exhibit 10.2 of
                                                             the August 31,
                                                             1995 Form 10-K

     10.3      Apollo Group, Inc. Long-Term                  Incorporated by
               Incentive Plan                                reference to 
                                                             Exhibit 10.3 of 
                                                             Form S-1 No. 
                                                             33-83804

     10.4      Apollo Group, Inc. Savings and                Incorporated by
               Investment Plan                               reference to     
                                                             Exhibit 10.4 of  
                                                             the August 31,   
                                                             1996 Form 10-K.
82<PAGE>
                                                              Sequentially
                                                                Numbered
    Exhibit                                                  Page or Method
    Number     Description of Exhibit                           of Filing
    -------    ---------------------------------------       ---------------- 
    10.5       Apollo Group, Inc. 1994 Employee              Incorporated by
               Stock Purchase Plan (As Amended               reference to
               Through August 1996)                          Exhibit 10.4 of  
                                                             the August 31,   
                                                             1996 Form 10-K.
                                                            
     10.6      Employment Agreement between Apollo           Incorporated by
               Group, Inc. and John G. Sperling              reference to
                                                             Exhibit 10.6 of
                                                             Form S-1 No.
                                                             33-83804

     10.7      Deferred Compensation Agreement between       Incorporated by
               John G. Sperling and Apollo Group, Inc.       reference to
                                                             Exhibit 10.7 of
                                                             Form S-1 No.
                                                             33-83804
 
     10.8      Deferred Compensation Agreement between       Incorporated by
               Apollo Group, Inc. and Carole A.              reference to
               Crawford                                      Exhibit 10.8 of
                                                             Form S-1 No.
                                                             33-83804

     10.9      Lease Agreement between Apollo Group,         Incorporated by
               Inc. and Kaiser Center Partners               reference to
                                                             Exhibit 10.9 of
                                                             Form S-1 No.
                                                             33-83804

     10.10     Shareholder Agreement Dated September         Incorporated by
               7, 1994.                                      reference to
                                                             Exhibit 10.10 of
                                                             Form S-1 No.
                                                             33-83804

     10.11     Agreement of Purchase and Sale of             Incorporated by
               Assets of Western International               reference to the
               University Dated June 30, 1995                August 31, 1995 
               (without schedules and exhibits)              Form 10-K.
                                                             
     10.12     Purchase and Sale Agreement Dated             Incorporated by
               October 10, 1995                              reference to     
                                                             Exhibit 10.12 of
                                                             the August 31,   
                                                             1996 Form 10-K.  
   
     21        List of Subsidiaries                          Incorporated by
                                                             reference to
                                                             Exhibit 21 of
                                                             Form S-1 No.
                                                             33-83804
83<PAGE>
     23.1      Consent of Price Waterhouse LLP               Filed Herewith

     24        Power of Attorney                             See Signature
                                                             Page

     27        Financial Data Schedule                       Filed Herewith

     99.1      Form of Agreement of Institute for            Incorporated by
               Professional Development                      reference to
                                                             Exhibit 99.1 of
                                                             Form S-1 No.
                                                             33-83804


D.  Reports on Form 8-K

    During the last quarter of the 1997 fiscal year, the Company filed no
    reports on Form 8-K.  On September 23, 1997 the Company filed a current   
    report on Form 8-K related to the acquisition of certain assets and       
    operations of the College for Financial Planning.

84<PAGE>
                                  SIGNATURES


     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report on Form 10-K
to be signed on its behalf by the undersigned, thereunto duly authorized, in
the City of Phoenix, State of Arizona, on October 24, 1997.

                                   APOLLO GROUP, INC.
                                   An Arizona Corporation


                                   By: /s/ John G. Sperling
                                      --------------------------------
                                               John G. Sperling
                                          President, Chief Executive
                                             Officer and Director


                               POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints John G. Sperling and James W. Hoggatt, and
each of them, his true and lawful attorneys-in-fact and agents, with full
power of substitution and resubstitution, for him and in his name, place and
stead, in any and all capacities, to sign any and all amendments to this Form
10-K Annual Report, and to file the same, with all exhibits thereto, and
other documents in connection therewith with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents, and each of
them, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully and to
all intents and purposes as he might or could do in person hereby ratifying
and confirming all that said attorneys-in-fact and agents, or his substitute
or substitutes, may lawfully do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Exchange Act of 1934,
this report on Form 10-K has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the date indicated.

Signature                   Title                           Date
- -----------------------------------------------------------------------------

/s/ John G. Sperling        Chairman of the Board           October 24, 1997
- -------------------------   of Directors and President
    John G. Sperling        (Principal Executive Officer)


/s/ William H. Gibbs        Senior Vice President and       October 24, 1997
- -------------------------   Director
    William H. Gibbs


/s/ Jerry F. Noble          Senior Vice President and       October 24, 1997
- -------------------------   Director
    Jerry F. Noble          

85<PAGE>

Signature                   Title                           Date
- -----------------------------------------------------------------------------

/s/ Peter V. Sperling       Vice President of               October 24, 1997
- -------------------------   Administration, Secretary,
    Peter V. Sperling       Treasurer and Director


/s/ J. Jorge Klor de Alva   Vice President of Business      October 24, 1997
- --------------------------  Development and Director
    J. Jorge Klor de Alva   


/s/ Todd S. Nelson          Vice President and              October 24, 1997
- -------------------------   Executive VP of UOP        
    Todd S. Nelson


/s/ James W. Hoggatt        Vice President of Finance       October 24, 1997
- -------------------------   and Chief Financial Officer
    James W. Hoggatt        (Principal Financial and 
                            Accounting Officer)


/s/ Dino J. DeConcini       Director                        October 24, 1997
- -------------------------   
    Dino J. DeConcini       


/s/ Thomas C. Weir          Director                        October 24, 1997
- -------------------------   
    Thomas C. Weir          


/s/ John R. Norton III      Director                        October 24, 1997
- -------------------------   
    John R. Norton III      


/s/ Hedy Govenar            Director                        October 24, 1997
- -------------------------   
    Hedy Govenar           


86<PAGE>

                                  EXHIBIT 3.1

                             AMENDED AND RESTATED
                          ARTICLES OF INCORPORATION
                                     OF 
                              APOLLO GROUP, INC.

                     (Amended through September 18, 1997)

     FIRST:  The name of the corporation is APOLLO GROUP, INC.

     SECOND:  The purposes for which the corporation is organized include the
transaction of any or all lawful business for which corporations may be
incorporated under Chapter 1 of Title 10, Arizona Revised Statutes, at any
time.  The character of business which the corporation conducts in the State
of Arizona is that of a holding company of stock of corporations which are
engaged in the business of the operation and management of institutions of
higher education.

     THIRD:  The total number of shares of capital stock which the
corporation shall have the authority to issue is 404 million shares,
consisting of three classes of capital stock:

     (a)  400 million shares of Class A Common Stock, no par value per share
          (the "Class A Common Stock");

     (b)  3 million shares of Class B Common Stock, no par value per share
          (the "Class B Common Stock") (the Class A Common Stock and the
          Class B Common Stock collectively are sometimes referred to as the
          "Common Stock"); and

     (c)  1 million shares of Preferred Stock, no par value per share (the
          "Preferred Stock").


                                 COMMON STOCK

     IDENTICAL RIGHTS.  Except as otherwise set forth in this Article THIRD,
the rights and privileges of the Common Stock shall be identical, including
(without limitation) the right to participate ratably in dividends and
liquidation distributions.

     VOTING RIGHTS.  Except as otherwise provided herein, the shares of Class
A Common Stock shall not be entitled to vote on any matter.  Each share of
Class B Common Stock shall be entitled to one vote.  
     DIVIDENDS.  Holders of Common Stock shall be entitled to share ratably
and simultaneously as a single class in all dividends and other distributions
of cash, shares of capital stock of the corporation, other securities of the
corporation or any other company, or any other right or property as may be
declared thereon by the board of directors from time to time out of assets or
funds of the corporation legally available therefor.  Any dividends payable
in common stock of the corporation will be payable solely in Class A Common
Stock.

     PREEMPTION AND SUBSCRIPTION RIGHTS.  Holders of Common Stock are not
entitled to any preemption or subscription rights with respect to their
shares of Common Stock.

     CONVERSION RIGHTS.  No Class A Common Stock may ever be converted into
Class B Common Stock.  Each share of Class B Common Stock is convertible into 
Class A Common Stock at any time at the option of the holder thereof.  Such
conversion shall be on a share-for-share basis, one fully paid and 
non-assessable share of Class A Common Stock for each share of Class B Common
Stock so converted.

     At the time of a conversion, the record holders of Class B Common Stock
shall deliver to the office of the corporation or any transfer agent for the
Class A Common Stock (i) the certificate or certificates representing the
Class B Common Stock to be converted, duly endorsed in blank or accompanied
by proper instruments of transfer and (ii) written notice to the corporation
stating that such record holder elects to convert such share or shares. 
Conversion shall be deemed to have been effected at the close of business on
the date when such delivery is made to the corporation of the shares to be
converted, and the person exercising such voluntary conversion shall be
deemed to be the holder of record of the number of shares of Class A Common
Stock issuable upon such conversion at such time.  The corporation shall
promptly deliver certificates evidencing the appropriate number of shares of
Class A Common Stock to such person.

     In the event of the conversion of less than all of the shares of Class B
Common Stock evidenced by a certificate surrendered to the corporation in
accordance with the procedures of this Article THIRD, the corporation shall
execute and deliver to the holder of such certificate, without charge to such
holder, a new certificate evidencing the number of shares of Class B Common
Stock not converted.  Shares of Class B Common Stock that are converted into
Class A Common Stock as provided herein shall be retired and canceled and
shall not be reissued.

     RESERVATION.  The corporation hereby reserves and shall at all times
reserve and keep available, out of its authorized and unissued shares of
Class A Common Stock, for the purposes of effecting conversions, such number
of duly authorized shares of Class A Common Stock as shall from time to time
be sufficient to effect the conversion of all outstanding shares of Class B
Common Stock.  All the shares of Class A Common Stock so issuable shall, when
so issued, be duly and validly issued, fully paid and non-assessable.

     CONSIDERATION ON MERGER, CONSOLIDATION, ETC.  In any merger,
consolidation, or business combination, the consideration to be received per
share by the holders of Class A Common Stock and Class B Common Stock must be
identical for each class of stock, except that in any such transaction in
which shares of Common Stock are to be distributed, such shares may differ as
to voting rights to the extent that voting rights now differ among the Class
A Common Stock and the Class B Common Stock.

     LIQUIDATION.  In the event the corporation shall be liquidated (either
partially or completely), dissolved, or wound up, whether voluntarily or
involuntarily, the holders of Common Stock shall be entitled to share ratably
as a single class in the net assets of the corporation available to holders
of Common Stock; that is, an equal amount of net assets shall be distributed
in respect of each share of Class A Common Stock and Class B Common Stock.

     CLASS B COMMON STOCK.  There are 575,769 shares of Class B Common Stock
issued and outstanding.  No additional shares of Class B Common Stock shall
be issued, except pursuant to any recapitalization or stock split where such
recapitalization or stock split results in a proportionate change in the
shares of Class A Common Stock.

     AUTOMATIC CONVERSION OF CLASS B COMMON STOCK.  If at any time the total
number of shares of Class B Common Stock outstanding is less than 115,154
(20% of the total number of shares of Class B Common Stock issued and
outstanding) (subject to adjustment for any recapitalization or stock split),
then each share of Class B Common Stock shall be automatically converted into
one fully paid and non-assessable share of Class A Common Stock at such time
(the "Conversion Date").  Thereafter, each share of Class A Common Stock
shall be entitled to one vote. 
 
     At the time of a conversion, the record holders of Class B Common Stock
shall deliver to the office of the corporation or any transfer agent for the
Class A Common Stock the certificate or certificates representing the Class B
Common Stock, duly endorsed in blank or accompanied by proper instruments of
transfer.  Conversion shall be deemed to have been effected at the close of
business on the Conversion Date.  The corporation shall promptly deliver
certificates evidencing the appropriate number of shares of Class A Common
Stock to each record holder of Class B Common Stock.

     NO AMENDMENT OR MODIFICATION.  The two immediately preceding sections
entitled "CLASS B COMMON STOCK" and "AUTOMATIC CONVERSION OF CLASS B
COMMON STOCK" shall be amended or modified only upon:  (1) a separate 
majority vote of the holders of the Class A Common Stock voting as a class; 
(2) a separate majority vote of the holders of the Class B Common Stock voting 
as a class; AND (3) a separate majority vote of the holders of the Class A 
Common Stock who do not possess beneficial ownership of any shares of Class B 
Common Stock.


                                PREFERRED STOCK

     Shares of Preferred Stock may be issued from time to time in one or more
series as may be determined by the board of directors.  Subject to the
provisions of this Article THIRD, the board of directors is authorized to
determine the designations, preferences, privileges, and voting powers of the
shares of each series of Preferred Stock, and the restrictions and
qualifications thereof, by resolution duly adopted prior to the issuance of
any shares of Preferred Stock, PROVIDED that no series of Preferred Stock
shall be entitled to vote on any matter unless also authorized by the holders
of at least 80% of the issued and outstanding Class B Common Stock.  All
shares of Preferred Stock shall rank senior to the Common Stock in respect of
the right to receive dividends and the right to receive payment out of the
assets of the corporation upon voluntary or involuntary liquidation,
dissolution, or winding up of the corporation.

     FOURTH:  The name and address of the statutory agent of the corporation
is CT CORPORATION SYSTEM, 3225 North Central Avenue, Phoenix, Arizona 85012. 
The address of the place of business of the corporation is 4615 East Elwood
Street Phoenix, Arizona 85040. 

     FIFTH: The business and affairs of the corporation shall be conducted by
a Board of Directors.

     (a)  NUMBER OF DIRECTORS.  The number of directors of the corporation
shall be not less than nine (9) nor more than (15) members, as established
from time to time by resolution of the Board of Directors.  The Board of
Directors shall be divided into three (3) groups, with each group having at
least three (3) directors and each group containing as equal a number of
directors as possible.  The term of office of the directors in the first 
group shall expire at the first annual meeting of shareholders entitled to 
vote on the election of directors ("Annual Meeting") following their
election, the term of office of the directors in the second group shall
expire at the second Annual Meeting following their election, and the term of
office of the directors of the third group shall expire at the third Annual
Meeting following their election, and in each case until their successors
shall be elected and qualified or until such director's earlier resignation,
removal from office, death or disability.  In the case of any increase in the
number of directors, the additional directors shall be classified so that all
classes of directors shall be increased equally, as nearly as may be
possible.  In the case of any decrease in the number of directors, all
classes of directors shall be decreased equally, as nearly as may be
possible.

     (b)  VACANCIES.  Vacancies on the Board of Directors, whether created by
an increase in the number of directors, or by death, disability, resignation
or removal, shall be filled by a vote of a majority of directors then
remaining in office at a regular meeting, or a special meeting called for
such purpose.  Each director so chosen shall hold office until the next
Annual Meeting and until his or her successor shall be duly elected and
qualified, or until his or her earlier death, resignation or removal.

     (c)  REMOVAL.  A director may be removed by the shareholders only for
cause at a special meeting of such shareholders, called for such purpose in
conformity with the corporation's Bylaws, and only by an affirmative vote of
the holders of two-thirds (2/3) of the voting power of all the shares
entitled to vote at such meeting.

     (d) NOMINATION OF DIRECTORS.  Any shareholder entitled to vote for the
election of directors at a meeting may nominate persons for election as
Directors only if written notice of such shareholder's intent to make such
nomination is given, either by personal delivery or by United States mail,
postage prepaid, to the Secretary of the Corporation not later than 90 and
not more than 120 days in advance of the scheduled annual meeting, regardless
of postponements, adjournments or deferrals of that meeting to a later date;
PROVIDED, HOWEVER, that if less than 70 days notice or public disclosure of
the date of the scheduled annual meeting is given or made, the shareholder's
notice, to be timely, must be so delivered or received not later than the
close of business on the tenth (10th) day following the earlier of the day on
which such notice of the date of the scheduled annual meeting was mailed or
the day on which such public disclosure was made.  Notice from any
shareholder shall set forth: (i) the name and address of the shareholder who
intends to make the nomination and of the person or persons to be nominated;
(ii) a representation that the shareholder is a holder of record of stock of
the corporation entitled to vote at such meeting (including the number of
shares of stock of the corporation owned beneficially or of record by such
shareholder and the nominee or nominees) and that such shareholder intends to
appear in person or by proxy at the meeting to nominate the person or persons
specified in the notice; (iii) a description of all arrangements or
understandings between the shareholder and each nominee; (iv) such other
information regarding each nominee proposed by such shareholder as would have
been required to be included in a proxy statement filed pursuant to the proxy
rules of the Securities and Exchange Commission had each nominee been
nominated, or intended to be nominated, by the Board of Directors; and (v)
the consent of each nominee to serve as a director of the corporation if so
elected.  The chairman of the meeting may refuse to acknowledge the
nomination of any person not made in compliance with the foregoing procedure 
and no person shall be elected as a Director pursuant to a nomination by a
shareholder unless nominated in accordance with the procedures set forth
herein.

     A majority of the Board of Directors may reject any nomination by a
shareholder not timely made in accordance with the terms of this FIFTH
Article.  If a majority of the Board of Directors determines that the
information provided in a shareholder's notice does not satisfy the
informational requirements of this Article FIFTH in any material respect, the
Secretary of the corporation shall promptly notify such shareholder of the
deficiency in the notice.  The shareholder shall have an opportunity to cure
the deficiency by providing additional information to the Secretary within
such period of time as a majority of the Board of Directors shall reasonably
determine.  If the deficiency is not cured within such period, or if a
majority of the Board of Directors reasonably determines that the additional
information provided by the shareholder, together with the information
previously provided, does not satisfy the requirements of this Article FIFTH
in any material respect, then a majority of the Board of Directors may reject
such shareholder's nomination.  The Secretary of the Corporation shall notify
a shareholder in writing whether his, her or its nomination has been made in
accordance with the time and information requirements of this Article FIFTH. 
Notwithstanding the procedures set forth in this paragraph, if a majority of
the Board of Directors does not make a determination as to the validity of
any nomination by a shareholder, the presiding officer of the annual meeting
shall determine and declare at the annual meeting whether a nomination was
made in accordance with the terms of this Article FIFTH.  If such presiding
officer shall so declare at the annual meeting that any such nomination is
defective, the defective nomination shall be disregarded.


     SIXTH:  A quorum for the transaction of business at any meeting or
adjourned meeting of the Board of Directors shall consist of one-third (1/3)
of those then in office.

     SEVENTH:  A director of the corporation shall not be personally liable
to the corporation or its shareholders for monetary damages for breach of
fiduciary duty as a director, except for liability for any of the following:

     (a)  any breach of the director's duty of loyalty to the corporation or
          its shareholders,

     (b)  acts or omissions which are not in good faith or which involve
          intentional misconduct or a knowing violation of law,

     (c)  authorizing the unlawful payment of a dividend or other
          distribution on the corporation's capital stock or the unlawful 
          purchase of its capital stock,

     (d)  any transaction from which the director derived an improper
          personal benefit, or 

     (e)  a violation of Arizona Revised Statutes Section 10-041.

     Any repeal or modification of the foregoing paragraph shall not
adversely affect any right or protection of a director of the corporation
existing hereunder with respect to any act or omission occurring prior to or
at the time of such repeal or modification.

     EIGHTH: The corporation reserves the right to alter or repeal any
provision contained in these Articles of Incorporation in the manner
prescribed by the laws of the State of Arizona and all rights conferred upon
shareholders are granted subject to this reservation; PROVIDED, HOWEVER, that
notwithstanding any other provision of these Articles of Incorporation or any
provision of law which might otherwise permit a lesser vote, but in addition
to any vote of the holders of any class or series of the stock of this
corporation required by law or by these Articles of Incorporation, the
affirmative vote of the holders of at least two-thirds (2/3) of the voting
power of all the shares of the corporation entitled to vote generally in the
election of directors, voting together as a single class, shall be required
to alter or repeal, or adopt any provision inconsistent with Articles FIFTH
and SIXTH or this Article EIGHTH of these Articles of Incorporation.


                      EXHIBIT 10.1b
      BUSINESS LOAN AGREEMENT BETWEEN APOLLO GROUP, INC.
         AND WELLS FARGO BANK, NATIONAL ASSOCIATON


October 20, 1997



Mr. James W. Hoggatt
Vice President Finance/CFO
Apollo Group, Inc.
4615 E. Elwood Street
Phoenix, AZ  85040

Dear Jim:

This letter is to confirm that Wells Fargo Bank, National
Association ("Bank"), subject to all terms and conditions
contained herein, has agreed to make available to Apollo Group,
Inc. a revolving line of credit under which Bank will make
advances to Borrower from time to time up to and including
January 1, 1999, not to exceed at any time the maximum principal
amount of Ten Million Dollars ($10,000,000.00) ("Line of
Credit"), the proceeds of which shall be used for general
corporate purposes. 

LINE OF CREDIT:

LETTER OF CREDIT SUBFEATURE.  As a subfeature under the Line of
Credit, Bank agrees from time to time during the term thereof to
issue standby letters of credit for the account of Borrower
(each, a "Letter of Credit" and collectively, "Letters of
Credit"); provided however, that the form and substance of each
Letter of Credit shall be subject to approval by Bank, in its
sole discretion; and provided further, that the aggregate undrawn
amount of all outstanding Letters of Credit shall not at any time
exceed Two Million Five Hundred Thousand Dollars($2,500,000.00). 
Each Letter of Credit shall be issued for a term as designated by
Borrower; provided however, that no Letter of Credit shall have
an expiration date subsequent to the maturity date of the Line of
Credit.  The undrawn amount of all Letters of Credit shall be
reserved under the Line of Credit and shall not be available for
borrowings thereunder.

BORROWING AND REPAYMENT.  Borrower may from time to time during
the term of the Line of Credit borrow, partially or wholly repay
its outstanding borrowings, and reborrow; provided however, that
the total outstanding borrowings under the Line of Credit shall 
not at any time exceed the maximum principal amount available
thereunder, as set forth above.

INTEREST/FEES:

INTEREST.  The outstanding principal balance of the Line of
Credit shall bear interest (i) at a rate per annum equal to the
Prime Rate in effect from time to time or (ii) at a fixed rate
per annum determined by Bank to be 1.25% above LIBOR in effect on
the day of advance and continuing for 1,2,3 or 6 months as
designated by Borrower.  

COMPUTATION AND PAYMENT.  Interest shall be computed on the basis
of a 360-day year, actual days elapsed, and shall be payable at
the times and place set forth in any promissory note or other
document executed by Borrower to evidence any extension of credit
by Bank.

UNUSED COMMITMENT FEE.  Borrower shall pay to Bank a fee equal to
one eighth percent (.125%) per annum (computed on the basis of a
360-day year, actual days elapsed) on the average daily unused
amount of the Line of Credit, which fee shall be calculated on a
quarterly basis by Bank and shall be due and payable by Borrower
in arrears.

LETTER OF CREDIT FEES.  Borrower shall pay to Bank (a) fees upon
the issuance of each Letter of Credit equal to one percent (1.0%)
per annum, computed on the basis of a 360-day year, actual days
elapsed, of the face amount thereof, ($500.00 minimum), and (b)
fees upon the payment or negotiation by Bank of each draft under
any Letter of Credit and upon the occurrence of any other
activity with respect to any Letter of Credit (including without
limitation, the transfer, amendment or cancellation of any Letter
of Credit) determined in accordance with Bank's standard fees and
charges then in effect for such activity.

CONDITIONS PRECEDENT:

Prior to Bank's extension to Borrower of any credit contemplated
by this letter, all of the following shall have occurred:

LOAN DOCUMENTS.  Borrower shall have executed and delivered to
Bank, any and all promissory notes, contracts, instruments and
other documents, including without limitation a comprehensive
loan agreement, required by Bank to evidence Bank's extension of
credit pursuant to the terms and conditions of this letter, all
of which shall be in form and substance satisfactory to Bank and
shall include, in addition to the terms and conditions of this 
letter, such representations, warranties, conditions, covenants, 
events of default and other provisions as Bank deems appropriate.

FINANCIAL CONDITION.  There shall have been no material adverse
change, as determined by Bank, in the financial condition or
business of Borrower, nor any material decline, as determined by
Bank, in the market value of any collateral required hereunder or
a substantial or material portion of the assets of Borrower.

CREDIT CHECKS.  Bank shall have conducted and shall be satisfied
with the results of credit checks on Borrower and all other
persons and entities which directly or indirectly own or control
Borrower.

INSURANCE.  Borrower shall have delivered to Bank evidence of
insurance coverage on all Borrower's property, in form,
substance, amounts, covering risks and issued by companies
satisfactory to Bank, and where required by Bank, with loss
payable endorsements in favor of Bank.

COVENANTS:

The loan agreement required by Bank shall include such covenants
as Bank may require, which may include, without limitation, (a)
covenants obligating Borrower, and all subsidiaries of Borrower,
to:  provide financial statements; preserve and maintain its
facilities; maintain insurance; pay taxes and other indebtedness
when due; notify Bank of litigation; and maintain Borrower's
financial condition at levels and in accordance with standards
acceptable to Bank; and (b) covenants restricting the ability of
Borrower, and all subsidiaries of Borrower, to:  invest in fixed
assets; incur lease obligations; borrow from others; create or
permit liens on assets; merge; change the nature of Borrower's
business; sell a substantial part of Borrower's assets; make
loans or investments; pay dividends or redeem stock; or guaranty
debts of others.

Without limiting the covenants which Bank may require in the loan
agreement with Borrower, Bank has determined that such document
will include Borrower's agreement:

FINANCIAL STATEMENTS.  To provide to Bank all of the following,
in form and detail satisfactory to Bank:

(a)  not later than 120 days after and as of the end of each
fiscal year, an audited financial statement of Borrower, prepared
by a certified public accountant acceptable to Bank, to include
balance sheet, income statement and statement of cash flows;

(b)  not later than 120 days after and as of the end of each
fiscal year, a combining financial statement of Borrower,
prepared by Borrower, to include balance sheet and income
statement;

(c)  not later than 45 days after and as of the end of each
fiscal quarter, a financial statement of Borrower, prepared by
Borrower, to include balance sheet, income statement and
statement of cash flows;

(d)  contemporaneously with each annual and quarterly financial
statement of Borrower, a certificate of the president or chief
financial officer of Borrower that said financial statements are
accurate and that there exists no default nor any condition, act
or event which with the giving of notice or the passage of time
or both would constitute a default;

(e)  from time to time such other information as Bank shall
reasonably request.

LITIGATION.  To promptly give notice in writing to Bank of any
litigation pending or threatened against Borrower having a
material effect on the financial condition of Borrower.

FINANCIAL CONDITION.  To maintain Borrower's financial condition
as follows using generally accepted accounting principles
consistently applied and used consistently with prior practices
(except to the extent modified by the definitions herein):

(a)  Total Liabilities divided by Tangible Net Worth not at any
time greater than 1.25 to 1.0, with "Total Liabilities" defined
as the aggregate of current liabilities and non-current
liabilities less subordinated debt, and with "Tangible Net Worth"
defined as the aggregate of total stockholders' equity plus
subordinated debt less any intangible assets.

(b)  Quick Ratio not at any time less than 1.2 to 1.0, with
"Quick Ratio" defined as the aggregate of cash, restricted cash,
short term investments and receivables convertible into cash
divided by total current liabilities.

(c)  Net income after taxes not less than $1.00 on an annual
basis, determined as of each fiscal year end, and pre-tax profit
not less than $1.00 on a quarterly basis, determined as of each
fiscal quarter end.

DELIVERY OF CORRESPONDENCE BY AND BETWEEN BORROWER AND NORTH
CENTRAL ASSOCIATION OF COLLEGES AND SCHOOLS.  To comply with all
"Obligations of Affiliation" as prescribed by the North Central
Association of Colleges and Schools with respect to the
University of Phoenix, Western International University and any
other subsidiary accredited by the North Central Association of
Colleges and Schools and promptly deliver to Bank a certified
copy of all correspondence regarding potential or actual
probationary actions taken by the North Central Association of
Colleges and Schools, or any other accreditation commission. 
  
OTHER INDEBTEDNESS.  Not to create, incur, assume or permit to
exist any indebtedness or liabilities resulting from borrowings,
loans or advances, whether secured or unsecured, matured or
unmatured, liquidated or unliquidated, joint or several, except
(a) trade payables incurred in the ordinary course of business,
(b) the liabilities of Borrower to Bank, (c) liabilities
resulting from guaranty associated with Union Bank Campus Card
Program, (d) Permitted Non-Bank Indebtedness, defined as purchase
money obligations in connection with the acquisition of real and
personal property, seller carryback financing and permitted
mergers and acquisitions, not to exceed $5,000,000.00 in the
aggregate in any fiscal year, and (e) any other existing
liabilities disclosed by Borrower to, and deemed acceptable by,
Bank prior to Bank's extension of any credit to Borrower.

MERGER, CONSOLIDATION, TRANSFER OF ASSETS.  Not to merge into or
consolidate with any other entity; nor to make any substantial
change in the nature of Borrower's business as presently
conducted; nor to acquire all or substantially all of the assets
of any other entity; nor to sell, lease, transfer or otherwise
dispose of all or a substantial or material portion of Borrower's
assets except in the ordinary course of its business, except that
(i) any subsidiary of Borrower may merge into or transfer assets
to Borrower, and (ii) Borrower may purchase or acquire the assets
or capital stock of an unrelated person , provided that: (a) the
total consideration paid by Borrower is not more than
$10,000,000.00 in the aggregate in any fiscal year and (b)
Borrower or wholly owned subsidiary is the surviving entity of
any such merger or acquisition.

GUARANTIES.  Not to guarantee or become liable in any way as
surety, endorser (other than as endorser of negotiable
instruments for deposit or collection in the ordinary course of
business), accommodation endorser or otherwise for, nor to pledge
or hypothecate any assets of Borrower as security for, any
liabilities or obligations of any other person or entity, except
(a) any of the foregoing in favor of Bank and (b) guaranty
associated with Union Bank Campus Card Program.

LOANS, ADVANCES, INVESTMENTS.  Not to make any loans or advances
to or investments in any person or entity, except any of the
foregoing disclosed by Borrower to, and deemed acceptable by,
Bank prior to Bank's extension of any credit to Borrower. 

DIVIDENDS, DISTRIBUTIONS.  Not to declare or pay any cash
dividends or distribution either in cash, stock or any other
property on Borrower's stock now or hereafter outstanding; nor to
redeem, retire, repurchase or otherwise acquire any shares of any
class of Borrower's stock now or hereafter outstanding. 
Notwithstanding the foregoing, Borrower shall be permitted to pay
(i) intercompany dividends, provided said dividends have not 
effect whatsoever on Borrower's consolidated stockholder's
equity, and (ii) non-cash dividends including but not limited to
intercompany non-cash dividends and non-cash dividends to
facilitate stock splits.

PLEDGE OF ASSETS.  Not to mortgage, pledge, grant or permit to
exist a security interest in, or lien upon, all or any portion of
Borrower's assets now owned or hereafter acquired, except (a) any
of the foregoing in favor of Bank (b) purchase money security
interests in real or personal property to secure permitted
purchase money indebtedness incurred by Borrower (c) liens
incurred in connection with permitted seller carryback financing
of property acquired by Borrower (d) liens then existing and
relating to indebtedness assumed by Borrower in connection with
permitted mergers or acquisitions, and (e) any other liens
disclosed by Borrower to, and deemed acceptable by, Bank prior to
Bank's extension of any credit to Borrower.

CHANGE IN CONTROL.  Not permit a change in control, defined as
the acquisition by any person of more than 20% of the aggregate
ordinary voting power represented by the issued and outstanding
capital stock of Borrower.

LOSS OF ACCREDITATION.  Not permit any action that would cause
accreditation to be denied by the North Central Association of
Colleges and Schools with respect to the University of Phoenix,
Western International University and any other subsidiary
accredited by the North Central Association of Colleges and
Schools.

ADDITIONAL TERMS AND PROVISIONS:

Whether or not any credit is extended to Borrower or a loan
agreement or any other documents are agreed to and executed,
Borrower shall be liable for and shall pay to Bank, immediately 
upon demand, the full amount of all payments, advances, charges,
costs and expenses, including reasonable attorneys' fees (to
include outside counsel fees and all allocated costs of Bank's
in-house counsel) expended or incurred by Bank in connection with
the negotiation and/or preparation of this letter, any such loan
agreement, and any other contracts, instruments and documents
required hereunder or thereunder, whether incurred at the trial
or appellate level, in an arbitration proceeding or otherwise,
and including any of the foregoing incurred in connection with
any bankruptcy proceeding (including without limitation, any
adversary proceeding, contested matter or motion brought by Bank
or any other person) relating to any Borrower or any other person
or entity.

This letter shall be governed by and construed in accordance with
the laws of the State of Arizona.  Upon the demand of any party,
any action, dispute, claim or controversy of any kind, whether in 
contract or tort, statutory or common law, legal or equitable,
arising under or in any way pertaining to this letter or any
extensions of credit or other activities, transactions or
obligations of any kind related hereto, shall be resolved by
binding arbitration administered by the American Arbitration
Association ("AAA") in accordance with the AAA Commercial
Arbitration Rules and the Federal Arbitration Act (Title 9 of the
United States Code), notwithstanding any conflicting choice of
law provision herein.  Bank's current standard provision
governing arbitration of disputes is deemed incorporated herein
as though set forth in full and shall be included in full in the
loan agreement and/or other contracts, instruments and documents
required hereby.  Any party who fails or refuses to submit to
arbitration following a lawful demand by any other party shall
bear all costs and expenses incurred by such other party in
compelling arbitration.

The commitment set forth herein is personal to Borrower and may
not be transferred or assigned without the prior written consent
of Bank.

Bank reserves the right to terminate this commitment at any time
prior to receipt by Bank of a copy of this letter executed below
by Borrower.

Your acknowledgment of this letter shall constitute acceptance of
the foregoing terms and conditions.  Unless accepted or
terminated, this commitment shall expire on October 31, 1997.  If
the loan documentation required by Bank hereunder is not 
completed and the credit contemplated hereby has not been
extended by Bank to Borrower for any reason by November 30, 1997,
then this commitment shall expire on said date.

Sincerely,


/s/ Karen L. Maher

Karen L. Maher
Vice President


Acknowledged and accepted as of October 21, 1997:

APOLLO GROUP, INC.

By: /s/ James W. Hoggatt
    --------------------

Title: Vice President of Finance and
       Chief Financial Officer
       -----------------------------




                          EXHIBIT 23.1
              CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the
Prospectus constituting part of the Registration Statement on
Form S-3 (No. 333-35465) and in the Registration Statements on
Form S-8 (Registration Nos. 33-87844, 33-88982, 33-88984 and 33-63429) of Apollo
Group, Inc. of our report dated October 13, 1997
appearing in this Form 10-K.




PRICE WATERHOUSE LLP
Phoenix, Arizona
October 22, 1997




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Operations and the Consolidated Balance Sheet and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000929887
<NAME> APOLLO GROUP, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          AUG-31-1997
<PERIOD-END>                               AUG-31-1997
<CASH>                                          78,855
<SECURITIES>                                    27,182
<RECEIVABLES>                                   36,561
<ALLOWANCES>                                     4,521
<INVENTORY>                                      2,220
<CURRENT-ASSETS>                               143,803
<PP&E>                                          40,976
<DEPRECIATION>                                  15,725
<TOTAL-ASSETS>                                 194,910
<CURRENT-LIABILITIES>                           67,394
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            67
<OTHER-SE>                                     124,250
<TOTAL-LIABILITY-AND-EQUITY>                   194,910
<SALES>                                         11,703
<TOTAL-REVENUES>                               283,536
<CGS>                                           12,019
<TOTAL-COSTS>                                  202,907
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 2,525
<INTEREST-EXPENSE>                                 167
<INCOME-PRETAX>                                 54,981
<INCOME-TAX>                                    21,602
<INCOME-CONTINUING>                             33,379
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    33,379
<EPS-PRIMARY>                                      .64
<EPS-DILUTED>                                      .64
        

</TABLE>


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